Merchant Magazine - July 1969

Union Redwood Shingles are back.

After a five-year vacation from the marketplace, fine redwood shingles are back to make any roof or sidewall a work of quality. Union Redwood Shingles are now available for immediate shipment in LCL or mixed cars.

Manufactured to meet all the requirements of Commercial Standard CS31-S2 as issued by the U.S. Department of Gommerce, Union Redwood Shingles are No. 1 Grade, vertical grain, clear all-heart. Carefully produced in our own plant with smooth-sawn faces and backs in 16" length with corresponding Sl?-inch butt thtckness. Packed in standard sized strapped bundles containing an assortment of random widths.

Union Redwood Shingles can bring you additional profit by broadening your roofing and sidewall line. So let us know what you need. phone pete parrish in Santa Ana (714-542-5669) or Bob Shannon in San Francisco (41 5-781-6170).

Member California Redwood Association.

DoDarhdt Martha Emery

IIEPB,ESTIITTATTVES

NOBTIIDBN CAIJTON'NIA & PACIrIC NOBTNWEST

Cal Wood, advertlsing and newa, 5 Genoa Place, San Franclsco, Callf. 94133. Phone (415) 391-0913. Son tr'roncl8e,o Blulns Olfloo. 2030 Unlon St., San tr'ranclsco, Callf. 94123. Phone (415) 346-6006. SO UTTI'IiN CAIITI)IINIA

Ted Tlas' advertlslng and new!' 573 So. Lake Ave., Pashdena, Call: fornla 91101, Phone (213) 792'ir6:B or (213) 792-40ga. NEW vonr

Hel K. Porltz, advertlslng 8nd newg. 369 Lexlngton Ave., New York, New York 100U. Phone (212) MO 1-0380.

]vIIDWEST Jorrv crabbe. adverttslng and news,-P.O. Bo* B, Xenia' Oruo 45385. Phone (513) 372-64?1.

EDITOBIAL OEI.ICES

WESTERN LUMBER & BUILDING

MATERIAI.S MERCHANT i8 PUb- ushed monthlv at 673 go. IaJ3c Ave.. PssodenC. Oollf. 91101, Phonc (2r$i ?01-882t o. (213) ?02-40et 6v Calitornla Lumber Merchant, Iic. Please addresa all corresponq' ence to Edltorlal Offlces. Second8'"X'j. nEllif"" lx'f ' J#fr8lJ"A: fices. Advertlslng rates upon request.

Subscrlotlon I!ate-U.S., Canada, Mexlco-and Latin Amerlca: fione Year: $il - two Years; Itg ' thlBe vearb. oierseaa: $5 - one Year; iFlE ' iwo vears. Slncles coples 50t. Back coplds ?5t whe;n avallable.

SUBTICBIPTIONS

Ch&nso of Addret8-Send subscrlp- tlon 6rders and address ch&nges to Clrculatlon DePartment, WeEtern iirmber & Bulldlns Materlals Merchaiia. 5?3 So. Liike Ave., Paradena. Callf. 9U01. Include address t-a-iei riom recent lssue lf po-sslble, DIus new address, zone number or 2lp code.

The Merchant Ma,gezlno serves thQ mem-bais of ilre:- Arlzona Retall Lumber & Bullders SUPPIY 48so- clatlon. Phoenlx; Lumber lller' ctrints' Assoclatlbn ot Northern californla. Los Altos; Montana Bulldlns Materlals Dealers Atto' ciatton.- Helenai Mountaln Stqtql L-ufruei Dealeni Assoclatlqn, Sglt Lake Cltv and Denver; Lumber lisoclatlo'n of Southern Callfor' n-ia. Los Anseles: western Bulld' tn-d matertaf Assbclatlon, seatue. TIIE IIIERCHAIII rls (nL 'i,nilependent ,nagazine publiehed monthlu f or those 'members of the lumber and buildino 'fi,aterials industri,es utho nieil and, wd'nt factual, oer curate newa anil an obiectioe analasis of euents and Products of conceri to them in bueinees.

nearby.

There's a TW&J distribution center near you, part of Ca lif orn ia's most com prehensive source for a ll basic construction needs. Fast service. I n-depth inventories. Lumber, mouldings, plywood, millwork. Specialties toofencing, hardwoods, beamS, to name a few.

FR ESN0 , 1266 North Maple Ave.; LOS ANGELES, in Cerritos at 14103 Park Place (including hardwoods);

NATI0NAL CITY, 1640 Tidelands Ave.; N EWARK, 5526 Central Avo.; RlALT0,555 West Rialto Ave.;

STOCKTON, Stockton Box Co., 1800 Marsha ll Ave.; VALLEJO (hardwoods) 3020 Sonoma Blvd.; VAN NUYS, 15150 Erwin St. And out-of-state: PHOENIX, Arizona Box Co., 3203 Grand Ave.; HURST and HOUSTON, Texas.

Get the look or Get the Lumps

THE LOOK of success is a pretty tough quality

r to try and define. But even so. there are a number of things about it that we can and should pin down as it is an important part, both physically and figuratively, of every continuingly successful business operation.

The Look is something that most of the big chain operations have and that most, though not all, o{ the independents do not. It is a combination of many things, not the least of which are a newly-painted, well-lighted, inviting and come-hitler appearance.

A successful business is like a success{ul man. You know a winner the minute you see one. There is just some quality that shows through.

Nix on Dullsville

qUMMERTIME . . . people take off neckties, v hang up coats. relax, stretch, and look around for a little {un. Christmas bills are paid, taxes are paid, people.are ready to relax.

Is there anything lun at your place of business?

Something to amuse your customer, provoke a smile, a chuckle, maybe even a laugh. There should be, you know, it's good for business.

Take any piece of junked machinery, suspend it from the ceiling, hang a sign on it that says Apollo ll. Or maybe the sign should say I9?0 Cadillac. Pin up a picture of a goofy looking guy with. a line under it that says Our Boss. Go to a ioke store,

In a really well-run business, every aspect of corporate life reflects The Look. The buildings, advertising, trucks, invoices, appearance o{ the employees, the store and yard layout; everything.

The customer, when he makes his decision to buy or not to lruy from a certain business, is acutely tuned to The Look. He probably doesn'r realize it, but the unsensed feeling he gets {rom looking at your advertising, your store front, your people, is making the decision for him.

If all the components of your firm look scrufiy and worn around the edges, are you really going to be surprised when the buyer opts for the look of success? As the old saying has it, nothing succeeds like it. pick up a few dollars worth of amusing pictures and signs, then hang them up all over.

The best reason for doine this? To make monev. of course. While it -uy .""- a roundabout way io soften up a customer, surveys and common sense agree that the customer in a good frame of mind is much more apt to make an appreciable purchase than one who is made som'ber and serious by his surroundings. This is particularly true of those who buy high markup impulse items.

Let a little levity lighten the job. You'll be amazed, at what a happy atmosphere can do to get more out of the customers, the employees and, yes, even the boss. Try it.

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Lumbermen fete their ladies at non-drydesert party

A LWAYS the big draw of the Inland nEmpire Hoo-Hoo Club I17 club year, this l6th annual ladies'night drew approximately 200 members and guests. It was held in Palm Springs, Calif.

Not part of the program was an impromptu birthday party held for Scotty Mclntyre of Rialto Lumber. Joining in were Ron and Georgia Wilson of Jamb Dandy;

Glenn and Anita Carlton, G-P; Harley and Ginny Hart, Inland Lumber; Nancy and Denny Johnson, Rialto Lumber; Rose and Herbert Guillory and Tom and Ruby Barker, Rim Forest Products.

Russ Roepke of Rialto Lumber was low gross golf winner and Al Owen of Suverkrup was low net.

Door prize winners were Janet Mclntyre,

Rita Sessions, Virginia Weller, Betty Peterson, Rosemary Hasking Eldrea Gregson and winner of the grand prize, .an imported blue fox fur, was Dorothy Tiss, wife of Ted Tiss oL The Merclwnt Magazine, The program was emceed by Ron Wilson of Jamb Dandy, president of Hoo-Hoo fIlT and assisted by Al Owen, vp, md Glenn Carlton, secretary.

, .llllAllD EMPIRE club president (1) Rod Wilson, with his nrife Georgia. (2) Don and Sue Derbes. (3) Ken Dietel; Russ Roepke, low gross; Mrs. Dietel; Al 0wen, ' low net. (4) Bonnie Champion, Carol Dunn and Pat Wood. (5) Annette and Jack Carlow. (6) Rose and Herb. Guillory. 0) Jim Newquist; Xaren and Pete

Parrish. (8) Mary and Paul Sink, Mazelle Bery, (9) Dorothy Tiss, Ken and Delores Coleman. (10) Al 0nen and his wife. (ll) Bill and Annette Petterson, Mona and Herman 0brikat. (12) Rosemary Haskins. (13) Frank and Joy Purcell, Marsie and Bill Hanen. (14) Gerri and Jack Muckey. (151 Karen Friedman;

Steve, Vern and Rita Paquette. (16) Glenn and Anita Carlton; Ed and Paula Walden. (17) La Rayne and Russ Roepke. (181 Bob and Peggy Pallow. (19) Tom and Ruby Baker. (20) Denny and l{ancy Johnson; Gordon Robinson. (21) Barbara and Pete Peterson. r&21 Jin and Maxine Barr. (23) Janet Mclntyre.

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NAWLA puts "marketi ng" under the scope

tf,HE 77th annual meeting of NationalI American Wholesale Lumber Association at The Broadmoor in C,olorado Springs consisted of many facets, according to the more than 500 people in attendance.

The term "marketing" is a relatively new one and its correct definition covers a multitude of operations. The 1969 NAWLA meeting's theme was "Better Marketing"; and wholesalers, producers and guests hopefully came away with the knowledge of just what that means.

Dr. Edward Hill Barker from the University of Southern California set the tone of the meeting when he pointed out the managerial functions of marketing that must be practiced by the lumber wholesaler in order to justify his existence.

They were termed by Barker as

(l) market delineation,

(2) purchase motivation,

(3) product adjustrnent,

(4) physical distribution,

(5) com.munications,

(6) transaction, and

(7) post transaction. We can use this concept as an outline in describing the NAWLA meeting.

Market Delineation was part of the NAWLA meeting when Dr. George Cline Smith of Mackay-Shields Economics, Inc.o gave the lumbermen a view of the future demand situation for forest products during

the same business session at which Dr. Barker spoke.

The o'delineation" was augmented by a position paper taken by the NAWLA board that concerned itself with short-term supply as well as long-term supply of the nation's need for wood materials. This NAtr/LA position is primarily aimed at initiating procedures to insure information in depth regarding demand and supply.

Purchase Motiuatian was discussed throughout the meeting by producers and wholesalers, both at scheduled meetings and in "rump" sessions by small groups.

In addition, exec. vp. Jack Mulrooney pointed out that, "The NAWLA mailer program for wholesale members and the NAWLA sales recognition program fit into this niche as factors which will direcdy and indirectly influence purchase behavior."

Product Adju,stment like product motivation drew a great deal of discussion in in-

Sfory dJ d Glonce

A concentrated look at marketing, what it is and does, dominated meet . . Bob Canton was elected new president .. . a number of association programs were unveiled . a resolution called for more boxcars, now.

dividual conversations between producers and the wholesalers. A firm must adapt its "product" to the market target. The many producers present could garner much information from the wholesalers on how their products were faring in the marketplace.

How much "product" will there be to meet our nation's demand? NAWLA representatives to the National Forest Products Association's board of directors, Phil Boyd and Bruce Harris, conveyed the producer feelings regarding raw material supply to the board and executive committee. Strong support of the National Timber Supply Act was a highlight of the NAWLA meeting, because it was felt that this federal lecislation is vitally needed to see that the public receives the fullest return from our country's greatest natural resource.

Physical Distributinn is very important to a bulk product like wood. A resolution, concerning our nation's rail carriers, calls for action to alleviate a chronic box car shortage and deteriorating railway service.

Comrnuni.calions can be best illustrated by the fact that over 350 delegates were present at the arrival night cocktail party, and 439 people attended the steak cook-out party on the following night.

The golf course was busy during all the daylight hours. Almost 200 took the Air Force Academy touro and all business sessions were more heavily attended than ever before. More than 40O attended the final night banquet.

lltll 0FFICERS (ld Chris Snavely, 2nd vp.; W. Barry Everett, treasurer; Robert E. Canton, president, and Bob Wells, TW&J, lst vp. Not shown, Jack Mulrooney, exec. w.

PAST presidents Bruce Harris (lef0 and Al Bell, Jr., his wife, Marje, and N-AWLA western mgr. Pete Niebling.

BOARD met for all-day session pnior to annual meeting.

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lfyou've had enough of poor grades, late deliveries and limited selection of species ... or are just tired of wasting time looking for the lumber you need; consider one ofthe biggest, broadest inventories anywhere in the country. At Penberthy, you can select from 7,000,000' of air or kiln dried, rough or f inished, dimension or detailed stock in over 75 species and many grades of hardwoods and softwoods,You can order a few pieces, truck loads, or mixed cars from our yard, or we can provide direct shipments from the dock. In addition to the exotics shown, we are constantly searching the world for new species which can be substituted

for dwindling domestic supplies. Make it simple; call Penberthy firsf when you are on the spot!

37th VERSION OF ONE OF THE BEST BLASTS GOING

Another look at a maior industry happening

OING ON the theory that if one story about the giant Reveille meeting is good, two must be twice as good, we here present Chapter Two, distinguished, if not for its prose. than by its new batch of photos.

Hence the meeting, always one of the most popular of all the golf and goodie get-togethers of the year, sees the light of

day again.

It's not surprising that the meet draws well. The location alone, the Castlewood Country Club, a former home of William Randolph Hearst. is one of the best around.

Theprogram always includes those things so dear to the hearts of lumbermen. Further elaboration on these points is. let's face it, superflous.

To repeat, the awards situation came out like so:

Hole-in-One: Harvey Bahr.

Low Member: Gran Geisert.

Long Drive: Les Doddington, Andy Mo linari, Don Michaelson, f,arry Fernandez.

Low Net: Jack Koepf, Len Viale. Ken Harris, Wayne Phillips, No. Bay Plywood. Frank Eigger.

Wlt{ilEnS (l) Gran Geisert, second-time grand trophy winner, and Les Doddington. l2l lerry Fernandez, and Chuck Houx, Western Door, unidentified, Bud Selby, and Harry Larsen. (3) Ralph Boshion, Club #39 prexy, Bill Elledge, Evans, James W. Elledge and Chauncey Milner. (4) Dick Kraft, Dick Strong, Don Michaelson, Ukiah, and helping with the awards, Ralph Meyer. (5) John Crabtree, Industrial Lumber, Bob Martin, Bob Lane and 0ral Turner, all TWJ. (6) Ted French, Burton-French, Bob Gray, Holmes Lumber, and Ed

French, Burton-French Lumber. 0) Tom Lillard, and Dennis Giles, Doors, Inc., Bud Selby, G-P. (8) Ralph Bishop, 0akley Plywood, Ted Leitner, Ray Teakle, Mark Kelly, M&M, H. Truxton Jones, Dave Jopes, and John Sheppard. (9) Harvey Bahr, Sacramento, Harold Rodgers, TWJ, unidentified but interesting; Lee Turner, Stockton Box; Harry Robinson, McWilliams Lumber, and Nifty Gay. (10) Chas. Wilson, Bill Johnson, HobbsWall, Wendell Paquette, Sawmill Sales, Cal Pimlott, Millbrae Lumber, and Obbie Arness.0lson Lumber.

(ll) Ron Cromer, Stockton Box, John Garcia, Jim Cuseo, Stockton Box and Nifty Gay. (12) Bob Matthies, TWJ, Joe Bowman, West Range Corp., Bob Martin & Bob Lane, TWJ. (13) Larry Fernandez, Western Door. (14) Lowell Ambrosini, F. M. Crawford, Marion Ward, Ed Barnes, Manuel Lavrador, MacBeath. (15) Chuck Porro, Homeowners' Lumber, Santa Rosa, Manuel Lavrador, Bud Robey, Pacific Lumber, Gordon Davis, Auburn Lumber, and Earl Tatman, Pacific Lumber.

Three club gathering digs weekend of country life

ENJ0YING RESPITE (1) Rex Vowell, Lee Simpson and Wendell Paquette. (2) Don Michaelson, Lee Simpson and Mrs. Rex Vowell. (3) Charles Williams and Art Wall. {4) Paul Trauba, Al Silva, Bob Kilgore and Swen Gummer. (5) Unidentified doll with Barbara Weidman, Ruth J. Wood and Lo,is Holmes' dog Timmie. (6) t.arry Owen and Pete Johnson. (7) Bill and Arlene

Chase. (8) Swen Gummer, Pat Johnson, Cliff Smoot. (9) Vivian Johnson, Hugh Pessner and Art Wall. (10) Virginia and Tony Moreira, Hal and Eloise Rolff. (11) Fred and Lois Holmes. (12) Bill Johnson, Dorothy Johnson, a waitress, and Ralph Boshion. (13) Marianne Vomeyer, Fred Passmore, Frances Waggoner and Joe Wheeler. (14) Jack Harwood, Jeanie Bendorf, Bonnie

Bond. Joe Bowman. Art Bond. ('15) Florence and Lou Loosely. (16) .Jeanie Bendorf and Joe Bowman. (17) Lois Holmes, Henry Bailey. (18) Enid Ambrosini and Billie lVlichaelson. (19) Cordes Langley, Del and Mrs. Cole. (20) Barbara and Robert Kilgore. (21) Bob Gray. Joe Mayfield and Dick Bailey. lVlulti-club events seem to be the in-thing to do this year.

rfHlll.l. norllr.ur (.alil,,rrril H,,,,-Ht,,, r (.lul's Surr l"r'urr, isr',, =9. ( )aklulrrl

l:i:i9 and lJlack llart of I kiah =ilJI

ct'lt'lrlatecl tht'ir anrrual l"arnilr' \{'eekt'n<l

.lunt' l6-1,11 at (llt'ar Lake rr itlr d I)arti{ il)uliorr ,'f m,,r, tltrrn l(r( I

'Iltt'r'r' was sonrt'tlrirrg for t'rt'rvorrt' f ronr

Iorlcllt'rs at tht' Krrockti Harl,,,r' lrrrr plargroun<l to tt't'rragt'r's to solrhisticatt,tl suingr'rs at tltt' dirrrr,'r-,larr,..

llt,sitkr tht Satur'<lav tlinnt'r-tlarrlt, thell rr as t[rt' golI nratt']r at n('il rl)\' Liut kirrgharrr

l)ark. a Ireautiltrl rtint, holt' ( {)ul's(' sultouttding a srrrall rrrorrtrtltirr lakr'. Rt,spon.il,lt' for tltt' grt'at su( ( ('ss ol tht' Pirrlv rr as drt llorrtl" \\'r'st Rarr!t'(ior'1r. arr,l his l:s()liutt Jot' JJon nrarr.

(,olf n irrtt'rs rr t'r-t' .{rt l},,rrrl n itlr a Iou rret rr[ (l): st'r',,rrtl pl:rce. l'itul (]alrorrrr o{ (,olrlt'tr (,ate l,rrrnlrcr flr.: thirrl. l.,rnt'll

Amlrlosini" [". \1. (-ral [olrl (]o.: ft.rurtlr. I)orr \lit'hat'lsorr" .{rntlican lnt('nlational I"oresI Prorlucts Inc'.: flfth" Rcr Voltll ulso oI f'. \1. (.rawforrl Lumlrt'r t.o.: sirth. Lt'e Sirntrsorr" ['-. M. Crauforcl l.rrrll,t'r Cr,.: scvt'rrtlr. a tit liclut't'n'l'onr' -\lort'ira ol Hank.\'l'onr''.- Stockton : Wentlcll Patlut'ttt'. Sarr'mill Salt's: Htrl llol{l ,,f (,t',,r'gitr-l'acifir' (ior'1r.. arrd Jat k Flalu,,orl ol liirarrscoml, l,rrtcrprists: r'ightlr. Kntttt' \\-eitlrrrarr: nirrth. a tit'lrctnt't'tt lltitl Illack oI St'asidt' Lrrml,er (lo. tlir. ,ri l},ist' Ca.r'adt'. antl Bill Jolrrr.on. Hol,lis \\'all I-unrlrt'r (lr.: tt'ntlr" Hrrlold lltss" 'l'\\'.1 : t'ler t'nth. Slrt'tIllirn Kilslhnt'r'. (,r'r,r'girl)acilir' (.or1r.: tn t'l ftlr. 'l'orrr Sirtrpsotr. ( ieorgia-Pali fic (ioryr.: nrrrl thirllt'rrllr. I)aul'l'r'arrl'rr. Rolrt'rt Itilr.olr'(.o.

L,,u gr,rss of l]I u t'rrl to I)on ,\lill:ut'1s,,,r. .l.rntlil'irrr l'ort'sl I)rorlrtcts (.o.

Serr ing u ith tlrt' ('olllmittr'(' ut'rt, Art \\'all" A rcata Rerlrvoorl (.o.. lrrt'sirl'nt ol the Sarr li'rarrt ist'o club anrl Ilalph lloshiorr. (litstro Vlller l.unrlrt'r Co.. prt'sirlenl oI t]rt, Oaklant[ r'lulr. Joe ]lavf-rt'ltl u'as thc nlaster ttl t t'rt'rrtrttrit's lrt tht rlirrrrlr oarrct'.

l'.rrlivt'rring. tlrt' t'r t'rrt was l'rt,rl (1. Holmes" lroat. piLrtt'd lrv his sorr-in-lan liolr (irtrr' u lrillr took ntrrrr of tlte rrrt'ntlrtrs orr lasl ritlts u1-, urrd tlorur (.lt'ar l,akt'.'l'lrt,thret' lor','lr grurrtlclarrghtt'rs ol tlr,' H,,lntes w('re a slrt'r'ial uttlat lion to 1[11' 11x;1, (]ar'la. Cari antl Iit,th.

.\ rnavt'rick srorrp irrclrrrlirrg l.iill (ilrast'. Argorritut l,rrml,r'r Co.. Olt' Jolrrts,,n. Pllilir \\'oorl Pr-,'st'rr irrg. .Jot liru'marr- \\'r'sl liarrg,' arrtl l)t'l (-,,1t'. li,rtnrrls. .ltururetl tltt' "lrig. tintt"" cllf n:attlr artd lritd tlrlir orur plir-alt, garnl at {,larnt Sprin,ls. lrrollrtr' rrlallrr goll , ,,ttt.,'.

GDINNING C0r FEPS (1) KnLrte \,4/siflm3n. Pirr r.d P-ti iohnson, Art Bcnd, Rod Biack. PoolstC:. (2) Mildred Siiv6; uJr0rit, Caioline and Jean Saunde s. (3) Anne uccch, U..e.-i and :l.ch: d B;irkran, Ca o v: J:hrs:r.

(4) Werdell Paquette, Harold Hess, Don M;c\ael:on, Paul G"bcu'y. t5) Re'Vorrrerl. lsp $':'cai c /''l Ambrosini, Tim Simpson, Sherman Kirschner. (6) Ralph Bcshion and daughte Mrchele. i7) M s -or Mry iel!.

(8) Ralph and Pat Boshion, Mlrie and Vic Roth Bill Chase, Tim V/ood, 0le Jchnson, loe Bovran Dcl io e oth€-s a e u::Centifred (1r) Beth C.t:l: Gray, Fred and Lois Holmes, Cari Gray.

(9) end a,nd

NEWS BRIEFS

InternaionaL Paper will begin treating utility poles and lumber early in '70 with the Cellon process, courtesy of a licensing agreement with Koppers Co. . Dwyer Overseas Timber Products, Portland, has been formed to im,port wood, producrs produced in southeast Asia . American Forest Proilucts Corp., with the OK of their stockholders, will splil their stock two-forone; AFPC also moved from 52nd to 47th among California's I00 top industrial concerns

Southwest Forest Ind,ustries has purchased Southwest Kenworth, a distributor of Kenworth and K. W. Dart trucks for an undiscloeed number of shares of common stock Corning G/rzss has a new ceramic foam roof line test marketing in Oklahoma; new material will go for $37.50 a square (100 rq. ft.) ; other premium roofing materials, such as cedar shakes, sell for $35-$60 a square

A drive to register and employ 1,500 neu) apprentices has been launched by the Calif. Dept. of Industrial Relations, a state agency The Construction Industry Foundatinn, the first organization to represent all segments of the overall construction industry, was formed recently under sponsorship of the American Institute ol Architects .

Trading in flywood lutures on the New York Mercantile Exchange is due to start soon; The Chicago Mercantile Exchange will open trading in lumber lutures (framing and dimension) in Oct.; making markets in the commodities is seen by some as a uxry to stabil,ize prices, though other industry observers disagree

St. Malo Lumber Co., Oceanside, Calif., lost about $900 recently to a safe-busting burglar . . a new Hanl,yman Home Cenler is due to open this lall in Portland,; it will be slightly larger than their Beaverton, Ore., store . . the Packwood, Lumber Co. is settling into their new omce building in the Centralia-Chehalis, Wash., area . .

Pahmer G. Lewis Co., Inc. reported record first quarter sales construction eoonomist Dr. Ceorge Cline Smith forecasts tremendous increases in lumber and plywood consumption, based on goals set by the 1968 Housing Act Anawalt Lumber & Materials Co. is opening their No. Hollywood yaril this mo., the operation had been in Tujunga .

More than B milhion acres of private, tax-paying lands in 12 western states are now producing forest crops . . the hoped for tax reli,ef on inventory for flood soaked lumbermen failed to pass the Calif. senate . '. . housing starts in that state hit 2O7,000 in April, highest since 1965 and 29/o higher than April'68

Newton Mlg. Co., Albany, Ore., plans to make heavy duty lift trucks Kopper's new Denver Cellon facility ups capacity to pressure treat poles . . . Sauings & Loan liquidity requirements have been cut by the feds, result: $650 mi.llion extra lor mortg&ge loans , a recommended product standard fior fiberglass reinlorced plas-

tic p,nels is being circulated for industry OK; let's hope it gets finished faster than the lumber standards

Seattlds bklg. ilept. has OK'd heavy timbers for type I & II buildings, which clears the way for a wood domed stadium; the design commission now must be convinced R"p. Iam,es A. Burke (D.M""r.) says it's now impossible for a family earning less tlan $12,000 annually tn buy a home

Wi.ckes Corp. is building a $3.25 million particle board plant on Dinuba, Calif., land they got when they acquired Seqwia Forest Ind,ustries,' annual mill production forecasted at 35 million sq. ft. . . Masonite reports record sales and earnings for their 3rd quarter

Ind,ustriaL Lumber Co., Pordand, has opened a branch wholesale outlet in Tualatin; Bob Barker is the manager Slw.mrock Luntber & Hardware expects their new location on S. Broadway, Everett, Wash., to be completed by summer's end . log puching in the Northwest grows as log values continue high, according to the Wall Street lournal ft. f. Nikkel recently bought Cal-Ida's Auburn, Calif., millwork plant, complete details in our next issue .

And,erson Lumber Co., Twin Falls, Idaho, had a successful opening of their new yard, one of the largest in the state . . the .Vational Park Seruice says that oI their 272 areas, less than ljVo have severe overcrowding more than $7 billion ol future construction work was contracted in May,arecordamount...

Kaiser Cernent Gypsum has mostly completed their $I.I million improvement program in their Hawaiian facilities

SMN@@TH SELtING

by George N. Kohn, Morketins

Anolyzing the Turndown

A turndown is an unhappy experience, but it does not have to be a profitless one.

The only time a turndown means complete failure is when the salesman learns nothing from the incident. He must ask himself why he was rejected and then find the answer.

A post-mortem must be held to enable the man to discover the reason for this failure and then take concrete steps to correct himself.

Unfortunately, the salesman cannot al' ways do this by himself. He needs outside help. This is no time for false pride. Get help wherever and from whomever you can. If you're on the road, seek the advice of other salesmen. Tell them frankly that you were turned down flatly by a prospect and then detail your presentation. Ask their opinion o[ where you went wrong.

RoAlt clllllc

Joe Morton made a regular practice of this in his first years in selling. He was a charming and outgoing man with buyers, but quite introspective when alone.

Joe often stayed at commercial type hotels along with many other salesmen. In those years, Joe sometimes fell flat on his face with a prospect. Because of bad timing or insufficient preparation, he was turned down.

Joe brooded about these failures, but with an eye to seeing that they did not happen twice. W'herever he happened to be staying he button-holed other salesmen and asked them for an opinion about the turndown. Soon the two were in an engrossing discussion of the problem. Other salesmen would join in and the give and take o{ten took on the appearance of a sales elinic.

"I found that many of these fellows had the same troubles I did and had been too embarrassed to mention it," Joe told me. "This exchange of criticism and ideas was good for all of us."

REPRINTS FOR SALESMEN this is a condenscd verdon. Bach lcsson is available in aD expanded form, in a 4oaro brochurc, size 8!6xll, printcd itr 2 colots on whito d6c* paper and is 3-hole puEched to fit aay standard 3. iinr btid&. Each subjcct in this cxpanded vcrsion is fullv gtral completely devcloped in comprehensivo detail and iocludes a-self+xamination quiz for Salesmcn. Prices arc as fotlows:

I to 9 copies (of each articlc).-.-.-*...50 ccnts each 10 to 49 cobies (of each article)...---...37r1 ccnts cach 50 to 99 cobies (of each article)......-....-......30 cents cach lm or morc coplcc (of each articlc)-............25 cents cach Thc GNrtlrc scrics may be Dr€rdercd or individual articlcr may be ordcred by numbcr addrcss ordcrs to tbo Ocorsc N. Kahn Co., Markcting Consultants, Salca Trdlr. hr Dlylrlo$ Dcpartdoot TP, 212 Fifth Avcnue, New York. N.Y. tmlo.

It certainly was good for Joe. His volume increased steadily until he became one of the top men in his outfit.

IHE SCIEIITITIC TIEIHOD

The salesman must analyze and actually try to relive or recreate his failure to put it into sharp focus.

Barry Camp, a riveting machine salesman, devised a system for analyzing turndowns that has always appealed to me.

At night, after a rejection by a prospect; Barry would write down from memory everything about his rneeting with the buyer. He would even rec\ord the actual dialogue, at least as much of it as he could remember.

Then he would go over his accounto sentence by sentence to try and find out where he slipped up. If he was unable to find out, he consulted his sales manager. In one instance, the latter pointed out to Barry an essential lesson he had learned in sales training but had forgotten when he appeared before the buyer.

Some salesmen, when they've been dismissed, will ask the buyer what they did wrong. This has produced illuminating in{ormation.

sEl{SrilVlil

The buyer or purchasing agent is not a mechanical man, pre-conditioned to behave in a certain way. He is as human as you are. He can be emotional, impulsivg generous, contrary or just plain ornery.

But remember. He is subject to all kinds of pressures. He must make wise decisions or risk losing his job. He might have a boss who is opposed to change and therefore hesitates to make any radical departures from routine. And the buyer is usually ambitious. He wants to make a name for himself and advance in his organization.

The salesman who recognizes these factors is half way toward victory. Some sellers seem to be equipped with a kind of antenna or radar which enables them to understand and sympathize with the buyer.

Others never develop this sensitivity and can never see the purchaser as anything more than the man behind a desk.

GET A I{EW APPN(IACII

A salesman who gets turned down too often is probably getting stale. He needs a new approach, a new idea.

Elmer Leterman, the fabulously successful insurance salesman, once said: ooDon't sell cold statistics; sell ideas."

A single approach or attitude toward selling can only lead to stagnation and diminishing orders. This occasionally happens to a salesman who has been in a territory too long. After a few years he does everything by rote. The spring goes out o{ his step and the fire goes out of his sales talk. He simply swims along with the current. Turndowns come frequently to a man like this.

And when he is turned down. he lets it go at that. He doesn't even explore the possibilities of new customers in his territory.

Develop a new sales talk for your regular lines. Keep experimenting until you hit on something fresh and interesting.

YOUR

P()II{I |)F VIEW

How many turndowns have you been getting lately? Have you ever wondered if these failures can be converted to shining victories? Here is a little guide to check on your performance. If you answer 'oyes" at least eight times, you have learned the lesson of coming away with orders in your pocket. If your score falls below eight, better think about your future a little more.

1. Do you analyze your turndowns? YesI Non

2. Do you seek new approaches to prospects and old customers? Yes ! No ll

3. Do you ever think of hoyv you sound to buyers? Yesn Notr

4. Are you aware of the buyer's problems and obligations? Yes n No fl

5. Do you let him know that you are? Yes! Nol

6. Have you ever asked a prmpect why he turned you down? Yesn Non

7. lf so, did you learn something from the experi. ence? Yes n No E

8. Have you ever asked your selling friends or boss for their opinion on why you were turned down? Yesn No!

9. Does a turndown spur you on to st:onger effort? YesI Non

10. Do you try to capitalize on a turndown even when it isn't your fault? Yes n No

11. Does a tu-ndown help you sell the next prospect? Yestr Non

Wrslem Lumber t Building Moteriolr ,ftERCllANT

May set new club tradition -Warehouse dinner-dance rings in summer season

T|AKING a cue from all the communities r that hold summertime street dances, San Diego Hoo-Hoo club decided that they should have their June dinner dance not in the street, but in the lumberyard' Meeting in Georgia-Pacific's warehouse in suburban National City, the club drew close to one hundred.

Part of the warehouse was set aside for a dance floor with the balance taken by tables, handsomely decorated by the local

Hoo-Hoo-Ette club.

Bill Harvey and Bob Croy were

chairman for the evenl which was in keep-

Story d] d Gfonce

Making a nice switch from the usual, San Diego Club 3 holds their dinner dance in a local yard, suitably spruced up (sorry) for the occasion event drew sizable crowd, may become a permanent part of club calendar.

co- ing with the club tradition of strong inter-

esting, and in this case, unusual events' Lysle Seibert was in the right place at the right time and as a result, won a port' able TV, the top door prize of the evening. A number of other members and guests won prizes.

Club spokesmen said that the club had such good luck with this first lumber yard dance that plans were afoot to make it a regular club event.

Club three's next event is July 20, a golf tournament at the W'hispering Palms course near Del Mar.

ItEllWHltE back in the lumberyard, (1) event co- -raffle ticket committee. (3) Bill 0lmstead. (4 Mrs. !{ayn_e Raney..(8).Harold Morgan, Mrs. ard.Bud Baker. iiiilir'.r dirrTiiurl r'ri'o'ei6!-nii -disi,jsi evirlng. and Jan Buddinglr. _(5)_.Art Crouthamel. (6) Charles [9) !1r9. Harold Morgan drew luckv winning number tif 'giia-"Baidr,-Siil-'Seel;v. gitt Haii,ey and Ken Fritl Hampshire and Al McAlpine. Ol Lysle Seibert and for Seibert'

TIMBERLINE FOREST PRODUCTS, INC.

p TWO LOCATIONS

SANTA ANA & WOODLAND

8,rr 8*tuo p."fit

TRTMLII\E

PREFINISHED WOOD GRAINED MOULDING

EASY EXTRA PROFIT is what you'Il get from this fastselling high-profit accessory itemTRIMLINE prefinished wood or plastic moulding.

Attractive self-service display rack supplied with initial stocking order.

Nine profiles in fifteen colors,

TRIMLINE PREFINISHED M0ULDINc makes any panel installation look like it had been done by a professional.

Finishes the iob with beauty, economy, ease. No on+he-iob finishing mess.

Exclusively for California , .

GALENBAR

JUtY

California Redwood Assn.-July 1-31, "The Range of Redwood Products," a special display, San Francisco.

Foreet Products Besearch Society-July 6-10, 23rd annual meeting, Sheraton-Palace Hotel, San Francisco.

W'ood Products Assn. of Hawaii-July 7, board of directors meeting, Honolulu, Hawari.

National IIoo-IIoo-Ette ClubsJuly 19' board meeting, Hyatt House, Burlingame, Calif

to more ond more Cqlifornio deqlers ond distributors. For yeor oround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.

Old Growfh Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon

Hernlock Dimension from Westport Lumber Co., Westport, Oregon

San Diego Hoo-Hoo Club 3-July 20, annual Hoo-Hoo golf tournament, Whispering Palms Golf Club, Rancho Santa Fe, CaUf. Western Building Material Assn.-July 20, executive committee meeting, Alderbrook Inn, Wash.

Western W'ooden Box Assn.-July 24-25, semi-annual membership meeting, The Mark Thomas Inn, Monterey, Calif.

Dubs, Ltd.-July 25, Redwood Empire amnual, Santa Rosa, Calif' Black Eart Hoo-Hoo Club 181-July 25, annual barbecue, Bill Crawford's home, Ukiah, Calif.

Ilumboldt IIoo-IIoo Club 63-July 25, annual golf and stag party' Eureka, Oalif. (place to be announced.)

AUGUST

tilood Products Assn. of Hawaii-August 4, directors meeting, Honolulu, Hawaii.

Iloo-Hoo-Ette Club G-August 5, annual summer "beer bust", Schlitz Brewery, San Fernando Valley. Contact Mary Williams' Blanchard Lumber.

Redwood Region Conservation Council-August 8-9, tree farm seminar, Brooktrails, Willits, Calif.

Los Angeles IIoo-IIoo Club 2-August 22, meeting, California Country Club, Whittier, Calif.

SEPTEMBER

Wood Products Assn. of llarvaii-September E, board of dinectors meeting, Honolulu, Hawaii.

Western Wood Products Assn.-September 9-12, semi-annual meeting, Portland Hilton Hotel, Portland, Ore.

California Redwood Assn.-September 15, annual meeting of members & quarterly board meeting, Eureka, Calif.

Los Angeles Hoo-Hoo Club 2-September 19, meeting, Old Ranch Country CIub, SeaI Beach, Calif.

Western Red Cedar Shake Assn.-September 20, annual meeting, Tyee Motor Inn, Tumwater, Wash.

American Forestry Assn.-September 2l-24, annual meeting, Antlers Plaza Hotel, Colorado Springs, Colo.

Now, over 5,000,000 feet of dimension lumber and studs monthly , manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

Red Cedar Shingle & Handsplit Shake Bureau-September 26, annual meeting, Olympic Hotel, Seattle, Wash.

OCTOBER

Wood Products Assn. of Hawaii-October 6, board of directors meeting, Honolulu, Hawaii.

Southern Oregon Timber Inrdustries Assn.-October 9, meeting, Rogue Valley Country Club. Medford, Ore.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Wcrlem Lumbcr & Building llotcdol. ilEfCHANI

Are vou prepared tod6ck I I vour customers?

Western Wood decks are popping up everywnerel So you're going to need much more standard dimension stock to supply all the people who are buildIng rnem.

Builders are putting Western Wood decks on their rnodels lo help speeo sates.

Home owners are adding decks onto their homes to get extra living space.

Even aparlment owners are adding them to their pool a^d rec areas. So if you'd like to have a big profit year, order all the 2x4's,4x4's and 2x6's that most decks are made of.

And if you'd like a complete Western Wood mechandising kit to help build your sales volume, just send lhe cou pon.

We'll supply you with free fullcolor idea books, ao mats, envelope stufJers and radro/fY scripts on lhe whoie ouldoor livrng scene. (Even tips on how to build prefab decks thal you can display and sell.)

WesternWood does it like nothing else can.

Western Wood Products Assoclation Dept. WLBM-769, Yeon B!rlding, Portland, Oregon 97204

Yes! Send me samples of the full,color idea booklets, envelope stuffers, do-it-yoursell plans, ad mats and information on ordering radro/IV scripts and a supply of the free sample items so Ican carry out my own Western Wood Deck Promotion,

ryaI19

I\/TAHOMET is admired for having raised himself from a camel l-Yl driver to a pontifi, legislator and monarch; for subduing Arabia, which had never before been subjugated; for having given the first shock to the Roman Empire in the East and to the Persians. But I admire him still more for having kept peace in his home among his wives.-Voltaire.

"Ezra,tomorrow is our 25th *"UUa, anniversary; hadn't we better kill a chicken?"

"Why punish the chicken for something that happened 25 yearsago?"

First Actor: "A famous restaurant named a sandwich after me."

Second Actor: "What sort of ham sandwich was it?"

ooNow here's tittl" G"or!", f.i "igir," said Mrs. Jones, "yet he'll answer any question in arithmetic you ask him."

"Wonderful," said Mrs. Smith. "George, how many are four and seven ?"

'oTwelver" came the answer.

"See," said his mother, "only missed by two."

BY JACK DIONNE

r882-1966

Polly: "Photographers never do me justice."

Molly: "You don't want justice, you want mercy."

Our memory goes back to ,ft" ,ir* when, if a neighbor told us how many quarts and pints she had put up for the season, we knew she meant fruit. *n*

Teacher: ship'?"

Student: Scotch."

Ignorant time?"

"What famous man once said, oDon't give up the ool don't remember his name . . but I know he was ***

recruit: ooHow come the officer calls us K. P. all the

Second recruit: "That K. P. means keep peelin'."

"oh, John," screamed ;" *;." lrin"r, "the car is running awav."

"Can't you stop it," asked her husband.

"No!"

"Well then, see if you can't hit something cheap."

SEVENTH ANNUAT HEID IN PHOENIX, ARIZONA

National convention notes women's role in business

TT WAS lucky number seven for the latest r annual convention of the National HooHoo-Ette clubs, which met recently in Scottsdale, Ariz.

Keynote speaker for the active industry sorority was James Boyd, vp. of Southwest Forest Industries.

Paying high praise to the assembled group, Boyd's speech, tieing in with the theme of the convention, Women of Today, related the distaff side's vital role in American business..

Election of new officers was a highlight of the gathering, which drew from member clubs in three western states. New president for 1969-70 is Gene Jarvis, O'Malley Building Materials, Phoenix; Colleen Courtright, Ist vp., Stange Lumber Co., Redding, Calif.; Trudy Smith, 2nd vp., MarquartWolfe, Newport Beach, Calif.; Ruth Bailey, secretary, Economy Lumber Co., Campbell,

Calif.; Carol Sexton, statistical sec'y., West Coast Lbr. Inspection Bureau, Eugene,

Sfory ol o Glonce

Attendance ref lects orga n ization's steady growth in its seven years of existence club seeks to set up new chapters, continue expansion. Founder gets tribute from membership.

Oregon; Ernestine Engle, treasurer, Frost Hardwood Co., San Diego, Calif.; Tilley Miller, director, Plywood Mfg. Co., Torrance, Calif.; Carrie Cook, director, Arcata Plywood Co., Arcata, Calif.; Wanda Boshion, director, Castro Valley Lumber, Castro Valley, ,Calif.

The founder of the National Hoo-HooEtte clubs, Anne Murray, received formal recognition for her efforts for the club. A toast and standing ovation was their way

of saying thanks for her pioneering efiorts.

Larry Owen, in charge of Hoo-Hoo jurisdiction six, that covers parts of the west; was presented with a check by the Hoo-Hoo-Ettes as their contribution to the C. D. LeMaster Memorial Fund. The L,eMaster fund will be used to establish a memorial grove in California's redwood country in Hoo-Hoo's name as well as the late LeMaster's.

The check, Owen said, put the fund over the top in the funds they needed to complete the project and thanked them for their support and contributions.

More than &) members met at the Mt. Shadows Hotel for the annual gathering. Host Club f f3 held a cocktail party the first night.

Next day, in addition to the meetings. a {ashion luncheon was held.

The big dinner dance was held the last nieht of the convention.

l{ATl0l{At president Btelle Seemayer (1) Anne C. Murray, founder, and Gene Jarvis, incoming president. P) Rosella Dingley, Allied Construction; John Dingley; Rosemarie Mohn, 0'Malley Bldg. Mtls.; Bob Mohn Sylvia Elwell, 0'Malley Builders Hardware; Geotgia Talbot, Kaibab lndustries, and Pattee Butler, Mallco. (3) Phyllis Hawkins, Norene White, Betty Morrill,

Marguerite Dixon. (4) Ruth Jane Wood, Knute Weidman Lumber; Betty Foster, Al Thrasher Lumbet Ukiahi Mr. & Mrs. Morris Pell, 0cotillo Lumber, Phoenix; Homer Hagerman and Dorothy Yann. (5) Joe Tardy, Ruth Armand, ,Dee Christensen and Trudy Smith. (6) Bill & Marlene Holmes, Mn. Gene 'Davis, Bob Ryan, Janet Mohn, Betty Jones, Gene Davis, Tom

Fridena, Don and Helen Myers.(7) Mabel Skow, Jimmy Jones, Pat Howard, Carrie Cook. (8) Roberto and Eva Sanchez, Mr. & Mrs. Howard Snell, Mr. & Mrs. John Frances. (9) Mr. and Mrs. James Boyd, guest speaker, t4p. Southwest Forest Products. Larry Owen, Hoo-Hoo, receiving check for Le Master Memorial from Mrs. Del. lvie, president of the Phoenix Hoo-HooEtte Club.

"Five ways to increased profits in 1969" includes powerful paneling promotional ideas that really lay it on the line lor you. Promotions are.complete. From banners, ads and publicity to brochures, colorful vests and step-by-step instructions for scheduling and following through with your personnel. Choose from five exciting merchandising themes: "Treasure Chest oi Values"; "rjubilee Sale"l ,,Ladies Day Paneling Sale"; excitlng new "Time for Living" promotion or just plain "Truckload Sale."

BUITD TRAFFIC BY THE TRUSKLOAD

Any one or all five Royalcote hardboard paneling promotions can be yours for the asking. They work! Tlrcy sell! And you profitt Hundreds of Masonite dealers across the country are finding these Royalcoto Paneling promotions real moneymakers. Not only have they moved hundreds of panels in a day but they have sold related items... adhesivg moldings, lumber and other materials. These promotions are designed to build store traffic for you, and they do just that. Why not put one of them to work for you. They are complete with many businessboosting ideas-and after-th+salo ideas to increase your sales and ptofits even mone. Your Masonite representative has the full story. Call him NOW ormail thc coupon for details.

Glue Lilililmfed ltmms ilrur Archcs

Moior New Compony Formed

Eight corporations and two partnerships in northcrn California have joined to establish the new {irm of Sierra Pacific Industries, which went public June 1l with en offering of 700,000 shares of stock.

'Ihe operations now united are Eagle Lake Lumber Co., Susanville; R. H. Emlnerson & Son, Arcata; Humboldt l'lakeboard. Arcata; Siskiyou Mills, Huppy Camp; South Fork Timber Products Inc.. Hay{ork; Siskiyou Mouldings Inc., Yreka; J. & R. N'Iillwork Sales, Yreka; Log Transport Inc., Yreka and Vica Trucking Co., Arcata.

\Ianagement includes A. A. Emmerson, president and director; John B. Crook, exec. v.p. and director; M. W. Crook, v.p. and director; R. H. Emmerson, v.p. and director; Donald E. Reiewerts, secretarytreasurer and dirt'ctor and Arthur B. Adams, George H. Pfau. Jr. and Fortney H. Stark, Jr. directors.

The company procluced 258 million ,b.f. and 57 million surface |eet, \" basis, of particle board during 1968. This places it in the top ten particle board manufactur,,rs in tJre Unired States.

Substantially all their timberlands are in Humboldt, Lassen, Plumas, Shasta, Siskiyou and Trinity counties. As of April 1, they held rights under timber cutting contracts for an estimated 650.000 mbf of timber.

Each of the participating mills and companies continue under the direct management of the staff at each location with overall executive direction from the Arcata headquarters.

The company's main market is the United Statcs, however. sales arc made regularly to customcrs in Europe, Canada, Australia, and New Zealand. Products are Douglas {ir. white fir, ponderosa pine and sugar pine. Thcy rank l2th among reporting U.S. lumber manufacturers.

Bronson Lewis New APA Chief

Bronson J. Lelvis has been named exec. lp. of the American Plywood Association.

Hc succeeds James R. Turnbull who is norv chief stafi officer of the National Forest Products Ass'n. Lewis has been secretary of the plyuood association since 1960 and has played a leading role in helping new plvwood mannfacturers get into production in the South and in establishing training programs for inexperienced production workers.

For five years he directed APA's efforts to assure adequate sources of raw material for mills primarily dt'pendent upon public timber.

He also played a major role in founding the Forest Products Promotion Courrcil and jn the mcrging of FPPC into the Amcrican Wood Council last year.

Pqlco Buys ldeol Brushes

The Pacific Lumber Co. has bought Ideal Brushes, Inc. {or $2.5 million, according to Palco president Stanwood A. N{urphy.

Ideal, one o{ the ruest's largest manufacturers o{ paint brushes, rollers and related paint sundry items" will become a Palco subsidiary and will be headed by Sherman L. Veiss.

Palt'o, a I00 year lumber industry veteran, with sales of $29 million in 1968, views this acquisition, according to Murphy, as a diversified extension o{ its longestablished participation in housing.

PALC0's agreement to buy ldeal Brushes, Inc. for $2.5 million is signed by Stanwood A. Murphy (left) president of Palco while his vp.-sec. William G. Van Beckum reads over his shoulder. Retiring president Harry Weiss signs for ldeal with ldeal's new president Sherman L. Weiss adding his approval.

A quick guide to Regulation 7

Thc mntcrial presented here f.rst appeared, in a bullctin ol the Lumber Association ol Southern Calilornia, Like similar summa.rics issucd, by associations throughout the West, this is not the lnw, it is only a guiileline n the law. Interested read,ers utho lnue not yet receiaed, the Feileral Trade Commissr,on's booHet, "Wlwt You Ought to Know About Regulation 2," shou.ld @ntoct their nearest FTC oft,ce.-Eilinr.

Regulation Z, which tbecame effective July l, covers only consumer credit. It does not cover sontractor or industrial sales. Consumer credit means credit extended to a natural person for materials or services which are to be used for personal, family household or agricultural purposes, and for which a finance charge is or may be imposed, or which is or may be payable in four or more installments. Revolving charge accounts are also affected.

(a) A cash discount for prompt payrent is construed as a finance charge under the law, when offered to a consumer; therefore, it must be shown on the billing statement. See Sec. 226.8(o) in buff colored book. Iet for correct wording.

Thirty day accounts (consumer)-Normal 30 day accounts are exempt from the Iaw; however, if a charge is made for carrying the account over 30 dayq such a charge can no longer be referred to as a service chargg since service charge under the law is considered a finance charge. It is suggested that the wording might be ttlate payment," ttdelinquency" or ttdefaulttt chargeo rather than "serviceo'charge. It is also advisable to disallow anv additions being made to the account by way of pur. chases, at the end of the first stated period, since such adfitions could be taken to mean granting of credit and therefore subject to the ooTruth-in-Lending" law.

Disclosure Requirements-When credit is granted as is the case for revolving charge accounts, certain disclosures must be made to the person opening the account. They are:

(a) When the finance charge will be imposed and when an account can be cleared up without a finance charge being applied.

(b) The amount of the finance charge, botl as a period rate and an annual rate. (Example: lI/z% per month on unpaid balance is an annual rate of lB%).

(c) That under California constitution, for example, a lien may be filed upon the real estate for monies due to a supplier for materials furnished for improvement of the property, if such monies are not paid to the supplier when due.

Right of Recission-A dealer must furnish a customer with a notice of his right of recission if he makes a sale on credit whereby a security interest is involved. This tells the customer he has three days to accept your price, credit terms, etc. The customer may eancel within the thre day period and if, as the dealer, you should have delivered any material, you must pick it up within ten days or it belongs to the customer (at no charge to him)

Any new account opened after July l, must be notified at the time account ie opened.

On any account opened on July l, notifi. cation must be given to tJre customer before July 31.

Billing statements must carry certain information-check the book on "Regulat)on 2," to make certain your present forms comply. If they do not, alterations may be (Continued, on Page 29)

Hordwood Groding Shorr Course

The Northwest Hardwood Association re cently concluded a four day hardwood lumber grading short course in Los Angeles, held at Tarter, Webster & Johnson's beautilul new distribution yard in outlying Cerrito6.

Instructing was Charles Slocum, president of Pacific Coast Hardwoods, Inc., No. Portland, Ore., and current vp. of tle NHA. No dry textbook affair, the school was held in, around and on piles of lumber in TW&J's hardwood section, courtesy of hardwood dept. urgr. Dick Lambert, who also helped organize the school.

Included in the enrollment were local area hardwoodmen, forestry people from Oregon, an Air Force Captain interested in later getting into the furniture business and several novice graders,

Lumbermon's Son Honorcd

Air Force Major Philip B. Gilbert Jr., eldest son of Phil Gilbert, Sr., of Coos Head Lumber and Plywood Co., Wilnington, Calif., was recently decorated in EngIand, with 15 military medals for action in Southeast Asia.

He received the Distinguished Flying Cross, 13 Air Medals and tle Air Force Commendation Medal.

The Distinguished Flying Cross was awarded for ooextraordinary achievement" as a forward air controller near Euc Co, Vietnam, last year. He flew in support of beleaguered ground forces and, "despite the hazards of approaching darknesg low clouds and dense ground fire, successlully guided his unarmed aircraft low over the enemy forces and successfully directed tactical air power against their fortifications."

(Continuzd lrom Page 28) made to make them comply until December 31, 1969. But in order to take advantage of this leewayo a dealer must be able !o demonstrate that he has taken bona fidestelrs to obtain new forms and that these were taken prior to July l. Once new forms arrivg they must be us€d.

Since each dealer's method of invoicing and billing is slightly differeng each must make the determination as to how to alter his operation to conform to the law. Read the books furnished carefully. Analyze the sample forms and make the decision regarding your operation.

The Federal Trade Commission is continuously issuing interpretations regarding certain points of the law. One such interpretation states that under Seclion 226.3, credrt given to an organization which may be a corporation, a trust, estate, parbnership, cooperative or association for agricultural purpoces is exempt frotn the regulation.

emnW

ilSInUCnile hardwood short course students is (center)

. is the natural choice for long-life fencing of genuine Western Red Cedar.

Precision cut lengths and uniformly

trimmed edges assure easy installation

and satisfied customers.

F or C edar-Rustic palings (also posts and rails) by the carload or LCL, just callHobbsWall!

Charles Slocum, Yp. of the Northwest Hardwood Assn. Here Slo cum is grading lift, explaining whys and wherelores as he goes.

]THE ARIZONA SGtrNE

By FRANK DAVIS

SecretaryManager

ONE OF the major responsibilities of - "ry trade association, is to put its force behind legislation that concerns their industry. A good legislation program is important.

FIRST: The National Legislation Action Committee representing the National Lumber and Building Material Dealers Association, is a committee made up of 1,000 members from the federated associations dealer members. This committee has made its voice heard on bills in Congress.

The Arizona Association has ten members on this committee. This committee acts when directed by our national. When bills reach a key point in Congress, our NLAC members are directed to write. wire or phone their Congressman in support or defeat of the bill.

SECOND: The association office is in constant contact with our Arizona Con-

gressmen on bills that affect our industry.

THIRD: The association office keeps its members advised of important legislation matters and urges them to contact their individual Congressman.

The above format of national associations, federated associations and association dealer membership participation makes for a strong legislative action program.

One piece of legislation that is of major concern to our industry is the National Timber Supply Act of 1969. This piece of legislation is designed to establish a high timber yield fund to increase growth and yield of timber from national forests. It is designed to increase the productivity of federal commercial timberlands by establishing a special fund to assure sustained long-term financing to accelerate timber growing and harvesting rates. Sponsors feel that increased productivity of national forests would substantially reduce the pressures which caused record lumber prices in recent months.

Construclion Goins Foding

Contracting for new constluction, especially housing, is headed for a weakersecond half, according to the F. W. Doilge Mid' Year 1969 Construction Outlook.

This update of last fall's construction outlook, sees the very strong flow of new construction contraets during the opening months oI L969 tapering ofi due to the recent escalation of monetarv and fiscal restraint.

'oThe expectation of a lower rate of construction contracting will be the result of restraints being imposed upon the industry and the economy as a whole,"

The housing market is now better equipped than it was during 1966 to compete with other users of credit for 1969's scarce funds, Dodge says. But while this suggests that another 1966-type collapse isn't imminent, it's not enough to guarantee against some further weakening of housing volume later this year. It merely means that there's a floor under the housing market to limit the decline that is already under way.

Dodge now sees 1969 housing starts about equal to last year's total of 1550,000, and approximately 100,000 less than the potential suggested by last fall's forecast. At 1969's higher prices, residential contract value will be up four percent.

Arizonq Retoil Lumber & Building Supply Associqtion 4740 No. Cmtrol Av.., Phc.nlr. ArL. 85012 l&21 n+6/23

Western Building Material Association

N'cCiirilffi'E=#=ffi

By ROSS KINCAID executive vice president

Here's the end, ol a two part series presenting Ross Kincaits sound, appraisal ol ways to improae lurnber's image. It was first delit,ered in lull to th,e se'cond annunJ meeting ol the West Cmst Lurnber Inspection Bureau,

Those who responded to questions on reinspections, with few exceptions, have little confidence in this procedure. Some direct quotes: "You can't beat City Hall" "they definitely favor the mills" o'ptrcedure too inflexible and costly, except in most flagrant cases" ooanyone who requests re-inspections gets more trouble than benefits" . "too cumbersome a procedure, stacked against the buyer."

Also afiecting lumber are the serious inroads substitute materials are making because of unstable lumber prices and inconsistent quality. Several responses pointed to the increase in the sale of metal items:

studs, joists, sidings, roofing, molding, etc. One o{ our Western members reported that in 1968 25/o of his liusiness was in metal buildings. One dealer rePorts selling gypsum sheathing on steel studs. Another said he lost four frame construction buildings to metal. Could it be that the use of asphalt impregnated sheathing in place of plywood does not now account for the current lack of plywood orders?

Mobile homes take an increasing share of the residential marke! with an expected 20/o increase in 1969 to 350,000 units. Since this estimate was made before the rapid escalation of lumber prices, I would think it now to be on the low side. Should ilry or all of the many thousands of dealers who stock and display lumber conclude that lumber no longer provides a satisfactory return on investment and then push substitute materials, the system of distribution will grind even slower. The many dealers in the country strongly recommend tlat manufacturers. wholesalers"

and dealers join hands to nationally promote the advantages of lumber. Let's mount a professional advertising campaign telling what lumber can do for the customer and then back it up by telling of lumber's good qualities. We are too prone to accept wood as a material we have always had with us and to assume it will always be accepted.

Three points I feel will result in the improvement of lumber's image are:

(I) Diminish, if not eliminate, the pub' licity of mill prices in the news media. This undermines price confidence wit}l the pur' chaser all across the country. How many items that you purchase have publicized mill manufactured prices? Can you find in the newspaper what General Motors charges the dealer at the factory for an automobile?

(2) Members complain to me that often they are treated coldly by mills and that little communication exists. As one dealer told me recently, o'I can't do this to my builder customers. And I can't always go some place else for my sources of supply' And it irritates me."

(3) Finally and most importantly, I earnestly seek your recognition and appreciation of the vital role that the lumber and building material dealer plays in his community and in the interest of everyone concerned.

G-P delivers all species of

By R. V. PETERSEI{ executive vice president

FEDERAL legislation now in process I seems to assure establishment of the 240,000-acre Lincoln Back Country Wilderness Area.

In testifying on the bill, forest industry spokesmen urged that 25Vo oL the area be managed for timber crop, recreation and otJrer multiple uses in line with the recommendations of the Forest Service. If the bill passes in this form it would seem to be moot whether it represents a gain for the forest industry or for the "conservationists." It is in line, however, with the present authorization of the Forest Service to develop lands under their control for outdoor recreation, grazing, wildlife and fish purposes, as well as timber sup. plv.

It is claimed that the recent rise in prime interest rate to BVzTo benefits no one but the lending institutions, and will

make it impossible fora family earning less than $12,000 a year to buy a home. Another obstacle in the endless steeplechase being run by the average lumber dealer in pursuit of an honest, albeit meager, profit. Another obstacle in the way of the national goal of more and betterhousing.

By this time the headache has probably developed all the symptoms of migraine. The headache, that is, that has developed from sincerely attempted compliance with the requirements of the Truth-In-Lending law. What with the requisite changes in ticket and billing forms, disclosure of terms and finance charges, notification of "right to rescind," and attempted interpretation of provisions which affect lien rights,-if, as it has been said, the "retailer is not confused yet, it is simply because he is not well informed." Despite the continuing efforts for amendment, revision. modification and clarification of

some aspects of Regulation Z, the fact is indisputable that the requirements of the law have been spelled out and compliance is mandatory.

It is inevitable that these requirements by their very nature will affect-and, in some cases, have already afiected-changes in the method of operation of some retailers. But the average lumber dealer will, because of the limitations of his opportunity, continue his same sales pattern and program by modifying it to comply with Regulation Z.

Simpson Exponds in Northwest

Simpson Timber Company has expanded its overlaid plywood production by adding the tnanufacture of this product to its Albany, Oregon, plant.

"This will enable us to expand by AOVo our DecraGuard decorative overlay production to meet expanding customer needs, in addition to substantial gains in nondecorative overlays," said Robert H' Fletcher, plywood and doors div.

To meet these needs the Albany plant now is undergoing a $I million remodeling and expansion, including expansion of manufacturing and warehouse space by 25 percent, and eonsolidation of manufacturing equipment from other Simpson plants in the Northwest.

Building Moteriol Deolers Associotion

uEe m@\ rs&vfiews

VERYONE loves a winner . and there are seven new ones in the Sacramento area these days. Six model homes and a striking apartment complex have been selected by the American Wood Council for their outstanding applications of wood in various phases of construction.

As a member of the judging panel, I had the opportunity recently to visit a number of homes in the Sacramento area. For the most part these homes were most impressive. They reflected good design, good floor plans, careful attention to *detailoand g*ood workmanship.

Markets may vary from area to area, but in one approach they usually bear great similarity-if they are successful, they are using new and better products and materials. The Sacramento homes selected for American Wood Council awards certainly fit this description.

More attention is being given to the use of wood siding and wall paneling. More and better-designed cabinets are used throughout the home with carved panel doors for both entries and garages. All of these are evident in the Sacramento award homes. And these products are attracting homebuyers.

The building material dealer's role in creating a better housing market is more important today than it has been in recent years. The successful dealer has found that builders are anxious to use materials which will insure sales. The dealer in most instances has these products, can provide additional services and help the builder in many ways. Naturally, the dealer expects a fair return on his efforts.

As part of the American W'ood Council promotion, there is the definite goal to bring builders and dealers closer together. It's a worthwhile goal and I hopeyou share it.

All the word from Sacramento isn't favorable. however. The much-desired Senate Bill 1310 which would have broueht dealers relief on excess lumber held durins the many -onth. of bad weather has been killed in the Revfnue Taxation Commiftee.

Endorsed by the W'estern Building Material Dealers Association, SB 1310 lacked committee support for fear of precedent on bad weather and secondly because it was termed ooclass action" in that it would help only building materials dealers and not other industries who may also have been hurt by the long rainy season.

Good Guide to Low Income Housing

An excellent plan of attack for the dealer who wants to get into the field of low and moderate income housing is set out in depth in a booklet by the Retail Lumber Dealers Foundation, an offshoot of the Northeastern Retail Lumbermens Assn.

John Dickerman, a long-time housing industry consultant, is the author.

Those interqsted may contact the RLDF, 339 East Ave., Rochester, N.Y. 14504.

DOORS lNC.

'nnouncea -4 S,il,inv %n* p,ov,o*

DEALER VAN SERVICE

Salesmen for DOORS lNC. initiate a rack program with dealers and customers. Following salesmen's calls, the new van service arrives regularly to maintain the racks. Items carried by the van include a full line of specialties: plant-ons, sculptured legs, finials, spindles, posts, as well as stocks of adhesives, vinyl outside carpeting and filigree hardboard and components-. Let us bring this efficient, new service to you.

JIM NORTON executive vice president of the Lumber Merchonls Associotion of Norfhern Colifornio 1516 El Gqmlno Rrol, Sullr 0 lor Altor, Cqllf. 91022 l4l51 94t.l6tt

PTRS@NALS

Jim Cuseo is a new sales representative for Stockton Box, Stockton, Calif.

Earl Woodward, Bay Area regional representative for Evans Products, is the proud new father of a boy, Scct David.

Dave Jopes, Higgins Irumber of Union City, Calif., has returned from a two week vacation in Honolulu.

Vern Nielsen, rC'astro Valley Lumber, vacationed for two weeks in early May.

Joe Bennett has written a shocking expose of vandalism in our forests. It's called "Vandals Wild". Joe works for G-P.

Dwight Curran, TW&J, Vallejo, Calif., is announcing a 3-fot-2 stock split in the form of a 6 lb.8 oz. son, Dennis Dwight.

Lloyd llecothorng Arcata Redwood sales mgr., is back in Arcata, Calif., after a six weeks sales trip to the major countries of western Europe.

Paul War4 former Arcata Redwood sales rep in San Flancisco, is now asst. sales mgt., headquartered in Arcata"

Perry Adcox, F. M. ,Clawford Lumber Co., is on a two month sales safari in the Deep South.

Doug Jacques has joined So-Cal Commercial Steel, Los Angeles, as a specialty product, sales promotion rep.

Ilarriet Zaiko, secretary to Walter Glovack at Flintkote, Los Angeles, has returned from vacation.

lYeclcm Lunber & Bulldlng ,[ot.rtols t{EnCHAl{t

Richard M. Juell is the new Celotex rep. -for California's San Fernando Valley.

Russell \il. Evitt is the new gen. mgr. of American Forest Products Corp. Amador-Calaveras div. H.e succeeds John T. Rushton.

Donald Y[. Ilenning is the new asst. to the vprgen. mgr. of Kaiset's cement div.

John Ruddy is the new gen sales mgr. of Clear Fir Sales Co., Springfeld, Or.e.' replacing Frank. Clarke, who has re- siined.

Jim Casey is retiring aftet 44 years with Calaveras Cement.

Frank EngUsh, Tarter, Webster & Johnson, Cerritos, Calif., recently announced hig engagement to Miss Patricia Baird of Bethany, Oklahoma.

Dick Snider of Timberline Forest Products, div. of Mouldings,. Inc., Santa

Ana, Calif. returaed from a trip to the Woodland warehouse,'Woodland, Calif.

Ted Tiss, Merchant Magazina sta,ffer recently vacationed with his family, visiting San Diego and spending several days camping in the mountains.

Tom Fleming, president, Fleming Lumber Co., Los Angeles, for the 9th year will be navigator on the sailing yacht Novia ' Del Mar in the Transpacific Yacht Race.

Jay Callaway, former sales rep. of Fir and Pine Lurnber Co., Burbank, has joined the Rem Supply Co. as purchasing agent.

Stan Eznekier is E. L. Bruce's new distriet sales mgr. for their flooring line in the S.F. area. Gene Saxon, also in S.F., holds the same post for paneling and molding.

Chet Nortz, exec. vp., Mt. States Lumber Dealers Ass'n., testified in Washington, D.C., on Regulation Z before the Federal Trade Commission.

Walt Baker, LeRoy Ostrander, Jim Nix of Sun Lumber Co., San Pedro, Calif. and Sam Snydet Boise-Cascade, recently played in the Building Industry Assn. Golf Tourney. At the request of the participants, scores are being withheld.

Frank Higginq sales mgr, of Sun Lumber Co., San Pedro, and his wife recently spent 3 days in San Francisco attending the PCBC.

Paut W. Koeche is Olympic Stain's new ad mgr.

Perry Adcox, F. M. Crawford gen. sales mgr., and his salesmen Rcx Yowell, Lowell Ambrosini, Don Sunstrand and Fred Scaife are enjoying their new, larger ofices when not travelling.

Bill Eowe of the mahogany importing div. of Potlatch, Compton, Calif., recently visited their South American mill in Colombia.

Walter Kuck, Wholesale Forest Products, Los Angeles, is back to work after a recent operation.

Bob Lincoln is the new nnnager at Western Sierra Lumber Co. in Pleasa.nton. Bob formerly managed the Wickes yard in Fowler just south of Fresno, Calif.

Hugo Miller, Rounds Lumber Company, was among the smilers at the Arcadia (Calif.) High School graduation as he watched son Mark Miller pick up a diploma.

Ken finckler, Stahl Lumber Co., Los Angeles, recently attended the Rotary district convention in San Diego, Calif.

Mark and Leo Seidner recently visited their Liberian (Africa) hardwood operation. Their Summit Lumber Co. is in Long Beach, Calif.

Leroy Stanton, E. J. Stanton & Sons, L.A., took a golfing vatation in Spain, Portugal and Italy.

Lee Turner has been promoted to Stockton Box Company's wholesale t & t and car load desk, replacing Jim Cuseo who transfers to TW&J in San Francisco.

Pete Niebling, N-AWLA's western mgr., says their office has moved to 933 Terminal Sales Bldg. in Portland, phone stays the same.

Thomas J. McHugh I[ is now vp.-mgr. for Rolando Lumber's wholesale lumber div. in San Francisco. He formerly was a sales rep for Western Pine Supply, Emeryville, Calif.

Richard K. Reeder is Calaveras Cement's new man in Fresno, Calif., and the surrounding area.

Tom Yiscounty is now personnel mgr. as well as asst. regional credit mgr. at TW&J's Cerritos, Calif., operation. Margaret Gladish has been named purchasing and billing supervisor, while Jack Simpkins is now regional acct'g. supervisor.

Scott Osgood, no. 1 son of John Osgood, Robert S. Osgood, Inc., Los Angeles, has graduated from high school.

Frank Clarke has retired as sales director for Clear Fir Sales Co., Springfield, Ore. He has been a key figure in updating of commercial standards for solid wood doors.

S. A. Shrigley has been promoted to gen. production mgr. of Southwest Forest Industries' wood products group.

Wayne Mattson, Western Bldg. Mtl. Ass'n. president, and WBMA exec. vp. Ross Kincaicl have been on a whirlwind tour of the membership.

Bob Dragoo, Merrill Lumber Co., Merrill, Ore., is back at it again after a recent stint in the hospital.

Gage McKinney is among the lumber scions recently graduating from high school. He's the son of hardwoodman Yerlon trIcKinney.

Bob Kindel recently joined Summit Lumber Co., Long Beach, Calif., and will represent them in Orange County.

Gary Thomson, In'land Lurnber Co., Colton, Calif., recently returned from a three weeks business trip to Hawaii.

Sally \ilalker, sales secretary at Hyer Hardware, Anaheim, Calif., has returaed from a two week vacation in the Hawaiian Islands.

Ken Yeager, Yeager's Trucking, Los Angeles, recently celebrated 14 years association with Summit Lumber Co., Long Beach, Calif.

Dan Scilagyi of Arrowsmith Hammers Inc. has moved the offce from Buena Park, Calif., to Visalia, Calif.

Bob Gaylord, Phil Butterfield and Bob Nunnally of Fir and Pine Lumber Co., Burbank, Calif., recently returned from a sawmill visit to British Columbia.

Drnie Baco, longtime Dant & Russell staffer, founder and 1st president of Dubs, Ltd., is cooped up in the Fresno, Calif., Veterans Hospital. He's the father-in-law of Reid and Wright's Bob Reid. Bob, incidentally, is visiting Honolulu this month.

Bill Johnson, W. W. Henry Co., is back in Smogsville aftet a two week vacation.

John De La Montanya has joined Sequoia Forest Industries, f)inuba, Calif., according to Bert Dennis, Sequoia sales mgr.

Ifelen Hart, Far West Fir Sales, Glendale, Calif., just finished a two week vacation.

Peter Svenkerud is back at Far West Fir Sales after a tour of Siema Nevada area white fir mills.

Larry Turnbull is retiring after 47 years of :working at McCloud. He started the same time The Merchant began publication, July, 1922 (We're both ready for a rest, Lany.-Editor)

Sheldon Yan Oosting, vp., Glendale Plywood & Lumber Co., Glendale, Calif., vacationed recently with his family in Arizona.

Paul Orban, Orban Lumber, after 65 years in Pasadena, Calif., is moving to the old San Gabriel Lumber Co. yard site at Irwindale and Gladstone in Irwindale, Calif.

Peter Yan Oosting, Glendale Plywood & Lumber Co., recently traveled to North Dakota to attend his nephew's wedding.

Jim A. Woods, Jr., his wife, Latham & Woods Lumber Co. Gardena, Calif., returned from vacationing in Honolulu, Hawaii, for two weeks, where they visited Mrs. Woods' sister.

Frank Nelson, Nelson Lumber, Los Angeles, reports business is picking up with the start of southern California's fine summer weather.

Arthur \Mahl is the new district sales manager for E. L. Bruce Co. working out of San Mateo. Calif.

Check these costs with those vou are now paying. BIG lawn sprinkler systein sales have switched to PVC! llow's the time for YOU to switch to "CBS" and make profits the smart $/ay: 0N THE FITIINGSI

We ship via UPS to Calif., 0regon, Wash., lda., Nev, and Ariz. Ship same day! * cBs r-ow PRtcEs

Buy in lots of 100, DIRECT fromthe

Interior Poneling

A 28 page, color catalog of interior paneling shows Prefinished hardboards in a varietY of colors, woodgrains and textures. Masonite Corp. catalog s h o w s application/installation methods, color coordinated moldings available, specs, shelving and accessories.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, tClalif. 91101.

Sofety Films

Cast Your Ball'ot and Helpless are two Tailgate Safety Films for the construction industry. Helpless is a true story of a superintendent watching one of his men die as a result of an on the job accident. Cast Your Ballot depicts a typical safety meeting in a small firm.

WBITE: Ttre Merchant Magazine,573 So. Lake Ave., Pasadena, Ca.lif. 91101.

Cleoning Tools

The Dalen Co. has a 32 P. surface cleaning tool catalog featuring a comprehensive line of electric and pneumatic equiPment for scaling rust and Paint, cleaning brick, masonry a n d metal, cutting stone and light peening.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, 'Oalif. 91101.

Goroge Doors

Frantz Mfg. Co' has a 28 P. color garage door catalog showing the varietY of stYles and types of residential garage doors made. Included are wood grain filuma and pre-finished aluminum panel filuma.

WRITE: The Merchant Magazine, 5'13 So. Lake Ave., Pasadena, Oalif. 91101.

"Allenlion!"

A folder on Potlach Forest's Soldier Beams is available. Soldier Beams are verticallY laminated beams used to rePlace nailed or solid beams'

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena. Oalif. 91101.

Folded Wood Folder

A free ,brochure .presents a process, utilizing esPeciallY designed equipment, to Provide

wood folded to form a precise corner of uninterrupted covering. Capable of handling su,bstrate sheets up to 20'ot longer, the machine can cut a precise mitre or groove in vinyl coated hardwood, particleboard or plywood.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena,Oalif. 91101.

Cqreers Wholesole

Recruiting competent employees is a serious problem facing wholesale distributors. In an effort to assist, National Assn. of Wholesalers produced Your Career in Wholesa'le Distribution. Ttre growth and vitalitY of wholesaling are documented in the illustrated booklet.

\ilRITE: Ttre Merchant Magazine,573 So. Lake Ave., Pasadena,,Oalif. 91101.

Soles Kit

To assist dealers with localized promotiron of decks, Patios and fences, WWPA ofrers a free merchandising kit containing booklet, folders, stufrers, mats plus order forms for TV and radio.

WRITE: The Merchant Magazine,573 So. I"ake Ave., Pasadena, LOalif. 91101.

Compuler Anolysis

A detailed comPuterized business analysis for lumber and building supply dealers, ProfiL ron II, is available from The Celote:r Corp. The service Provides an in-depth studY based on the dealer's latest 12 month financial statement.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, ,Oalif. 91101.

lnstollotion How lo

Detailed instruction sheets on how to install the various tYPes of Marlite paneling and accessories are available. These are separate illustrated sheets for plank, panels, ceiling block and Korelock.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena.Oalif. 91101.

Flore for Volves

An illustrated folder describing Mansfield triumph flared angle valves lists valve features

and specs. It also contains a large cutaway drawing with callouts that explain the more important features.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, 'C;alif. 91101.

Free Service

For further informotion on oll New [iterolure ilems, wrile

The Merchant Mogozine, 573 So. Loke Ave., Posodeno, Colif.9Tl0l. Pleqse menlion issue dole so we con process your requesl fqster!

Prototype House

A motion picture depicting construction features of NuFrame, a house construction system from the U.S. Forest Products Lab., is free. The flick, with color and sound, shows how a full scale prototype house was built.

WRITE: The Merchant Magazine,573 So. Lake Ave,, Pasadena, Oalif. 91101.

WWPA Buyers Directory

Some 250 plants are listed in WWPA's 1969 Buyers' Manual. The 50 p. directory lists plant addresses, facilities, capacities, species processed, shipping sewices and names and phone numbers of sales managers.

\ilRITE: fire Merchant Magazine, 673 So. Lake Ave., Pasadena,,Oalif. 91101.

Quick Drying

A 6p bulletin describing Proctor Lunrber dry kilns shows six tlaes of kilns used to dry softwood or hardwood. Capacities range from 15,000 to over 150,000 bfm.

WRITE: The Merchant Magazine, 573 So, Lake Ave,, Pasadena, ChJif. 91101.

Color Chqrt

A species and color tone chart illustrating 24 types of pre-finished wood paneling has been issued by St. Regis Paper Co. The paneling is threeply hard(Continued, on Page 46)

WWPA Optimistic Morket Forecost

The Wcstern Wood Products Association is more optimistic than some {orecasters regarding the share of the lumber market to be served by western producers in 1969, according to Wendell B. Barnes, WWPA's exec. vp.

Some projections show sizable increased shipments into the domt'stic market {rom Canada and the South. Other forecasts place year-end western inventories up I billion board {eet from 1968 levels. WWPA forecasts more moderate increases in year-cnd in' ventories, believing production will be closcr paced with demand.

The WWPA projection lor 1969, based on mill production trends, shows total U.S. softwood production ofr l|/a {rom 1968. shipments ofr 3.7/a and inventories up 2fi. For the V'estern producing region (including redwood), accounting ior 72.81b of total U.S. softwood production, IIWPA predicts shipments ofr 4.6/a, production off Aa,h, and inventories tp 5.2/o

Total U.S. r'onsumption for 1969 is estimated to be 2.7/a less than 1968. The decline is largely attributable to anticipated changes in the amount of lumher in re-qidential construction.

The Women Stqte Their Choices

Thirty-seven percent of a women's panel o{ consumers, re' sponding to a recent questionnaire concerning their home remodeling objectives and fa't'orite materials, said they were currently planning a modernization project and 65 percent expected to plan one in the {uture. Sixty'five percent had completed a home mod' ernization project within the past three years.

Women favored prefinished hardboard as easiest to maintain, most durable and second most attractive of five products listed. Other materials were paint, prefinished plywood, wallpaper and fabric. Vallpaper rated first in attractiveness by one vote over prefinished hardboard.

Respondents listed the following rooms modernized during the past three years, ranked by incidence: kitchen, I9/a; bathroom, 17/6; bedroom, lSJb; living room, I3/o; dining room, 8.7/6; family room,8/o I basement, 7/o; atric, porch and hall, each 2/c.

Westerners On IHPA Boord

Nine westerners are on the board of directors in the Imported Hardwood Products Assn. for 1969. They are:

Jack Baser, Baser & Co., Inc., Los Angeles; Kurt Gelbard, Robert S. Osgood, Inc., Los Angeles i Jerry Gustafson, Boise Cascade Corp., Portland, Ore.; E. M. Magarin, W'eyerhaeuser Co., Tacoma, W'ash.; Gunter Silmar, Silmarco International, San Francisco; Al Struyvenberg, Lloyd International, Inc., Seattle; William Suiter, Evans Products Co., Santa Ana, Cali[.; Eric Wagner, Del Valle, Kahman Co., San Francisco, and Pat Young, Potlatch Forests, Inc., Compton, Calif.

l1|8 ililn

ca||$ uifi |||0 ilfi PR0HI$!

FAMOWOOD

i$ the pR0FE$$t01til'$ tL[ pt|Rp0$E pu$Itc

Boat builders, furniture makers, cabinet makers, etc., have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersuni nails and scr6ws.

cal| be ||$ed mdor liDerulass.*,

Ready to lse right out of the can, Famowood ! fF applies like puttysticks like glue; dries n^r,-*-,^^ quickly; won't shrink; takes spirit stains, -,E-^q#i stains, and will n_ot gum up sander. When applied properly, Famowood becomes water and weather-proof.

:;e";lli.:r 16 matciins yvoorr cotors

ffurfilY rilrt||ftcl|Jnil0 c0tilPttl

9118 S. Main Street. Los Angeles 3, Calif. P.0. }ox73233

Maflutaclrrers 0f tam0tvo0d, tam00laze, tam0s0lvenl 0islribulor and 0ealer

to 18'. Fine old growth timfrom our Yollala Tree Farm.

Miller to Heod Arcoto Redwood

Byron B. Miller has been elected president of Arcata Redwood, a division o{ Arcata National Corp. according to Robert O. Dehlendorf II, president and chief executive officer o{ Arcata National.

Miller has been associated with Arcata Redwood since its formation in 1939. He held a number of production management and supervisory positions, and in April 1967 was appointed vp. and gen. mgr. upon the retirement of Howard A. Libbey, {ounder and president.

Arcata Redwood is a timber holding and lumber processing operation. The company also sells a fully diversified line of redwood lumber products. Its operations are located in Humboldt County, Calif., approximately 320 miles north of San Francisco.

L.A. Club Gets Pro Footb<lll Preview

Merlin Olson, all-pro defensive tackle of the Los Angeles Rams football team, psyched out the present state of the'69:70 season at the recent Friday the l3th meeting of L.A. Hoo-Hoo Club 2. Olson also told of his adventures making "The Undefeated," a new film due for October release that stars John Wayne and Rock Hudson.

At the next club meeting, A:ug. 22, a new slate of officers for next year will be presented. They are:

...Don Stolraueh lst Vice President-.---- --.--.Joe Contestabile 2nd Vice President-.-... --------Ken Coleman

W-ayne Gardner

Golf winners were: low gross, Allan Taylor; low net, Wayne Cardner tied with Jcrry McGuire and won the toss. lst flight, Earl Babbit and Ken Kenofiel; 2nd flight, Don Sullivan and Swede Sawyer; 3rd flight, Jerry McGuire, and Jack Millikan. Balls lor birdies went to Allan Taylor. Kenoffel, Sswyer, Pete Parrish. Jim Barnes, Norm Wendell and Merlin Olson (as suest with a l,irdic l.

There was also a guest trophy which Merlin Olson was awarded. Raffle awards (liquid) went to Millikan, Merlin Olson, Ken Vise, George Sullivan. Jack Berutich and Pete Parrish.

Grqdemork Gets Eorly OK

The National Particleboard Association met in Ojai, Calif., for their semi-annual meeting and heard their executive director report on their new grademark program.

Robert E. Dougherty said "early reports indicate that dealers, builders and contractors like to have the board identified as a guide to usage and a means of assurance that it was manufactured to meet or exceed the commercial standard."

RAIL GIANT is Union Pacific's "Centennial" engine, world's largest (nearly 100' long) and with 6600 h.p., the most powerful. lf you want to squish any pennies this should do the trick, it weighs 540,000 lbs. or 270 tons.

Three Clubs Convene

Winema Hoo-Hoo Club f216, Klamath Falls, Oregon; Rogue Valley Hoo-Hoo Club f94 of Medford and Shasta-Cascade Hoo' Hoo Club fl33 recently held a joint meeting in McCloud, Calif.

The 124 members from the three clubs as well as Oakland, Sacramento, Reno, Nev., etc., visited with Snark of the Universe Ed Roche.

LUMBER COMPANY, INC.

Fir pine R"dru*r"-JJ;"3"*"rr"rn Hordwoods

Direct MiIl Shipments

Distribution Yard*San Francisco o Los Angeles

Los Angeles-7155 Telegraph Road 90022

Phone (213) 685-4506

San Francisco-l485 Bavshore Blvd. 94124

Phone (415) 467-8440

Al Kerper, president of the Shasta-Cascade club, conducted the meeting and introduced Snark Ed, Dwight Wilson, president of Rogue Valley Club, and advised tJrose in attendance of a telephone call from Leonard Putnam, president of Winema Hoo-Hoo Club, expressing regrets for not being there. He was in Portland attending a District III Hoo-Hoo meeting.

Jack Mitchell, past international rp., and Virgil Mastelotto, state deputy snark of northern Calif., Joe Derrah, general chairman, and other present and past officers were introduced.

Wood Ad Cqmpqign Announced

"Look lor Value, Look for Wood!"

This is the theme of the American Wood Council's first national advertising campaign, recently unveiled.

The campaign, which will break this fall to coincide with the important home buying period, will use Tirne, Look and, Better Homes and Cardens. Headlines will announce that "House Hunting Season Is Open," and invite prospective buyers to ooHead For The Woods."

The Time ad which opens the campaign is expected to have special reader impact. It will be a four-page color gatefold inside the front cover of the September 12 issue. The spread will be first of its kind ever run in that magazine.

Toke Your Loss, Move On

o'It's virtually impossible to bat IO0/o on new products. If, after one year an item doesn't show the necessary profit and sales volume, close it out, even at a loss. It's unfair to your customers who probably aren't getting any volume, either." This is the advice given the National Building Material Distributors Association at the Specialty Products Countil Session held recently.

To make it easier for the distributor to work with the retail dealer, it was proposed that he have pre-printed price sheets with a suggested initial order. This expedites getting in an initial stock and lets the salesman spend more of his time ,briefing the dealer and his personnel on how to sell the new product.

New S.\rV. Pqrticleboqrd Plont

Southwest Forest Industries has broken ground in Flagstafi, Ariz., on a $5.5 million particleboard manufacturing plant, the first in the Southwest.

AT TRI-CLUB meet (l-d Al Kerper, president of Shasta-Cascade HooHoo Club#133; Ed Rochq Snark of the Universe, Chicago; Joe Derrah, general chairman, Redding; Virgil Mastelotto, state deputy snark of northern Calif.; Dwight Wilson, president of Rogue Valley Hoo-Hoo Club #94, Medford; and Jack Mitchell, past vp. of HooHoo lnternational.

New Products, promotions qnd so/es qids Fnodu@ft you ccrn use to build sqles and profits!

Ncws

Clossic Corvings

Designed for the do-it-yourselfer and home decorator. Woodland Produets Co. Classic Cawings are made of real wood. Manufactured in a tradition of fine craftsmanship, the carvings are available in many sizes and shaoes.

Top selling display

Classic Carvings can be used on doors, cabinets, walls, ceilings, light switches, headboards, an5rwhere that will enhance the beauty of home, boat, trailer, or camper.

For ease in customer selection and purchase, a handsome and practical display rack is available.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

It's o Steol

Every 28 seconds a burglar enters someone's home in the United ,States. Burglars steal goods worth over gB million each yea.r.

Continental Techsonics has devised an anti-burglary system which utilizes ultrahigh frequency radio waves. Contelco-Guard sets off an alarm and automatically calls police and informs them that a burglary is in progress at a particular address.

The device can also turn on lights, bells and sirens and call as many as five emergency numbers simultaneously. According to the company, this is the only security sys-

Emergency telephone dialer

tem of its kind that can be monitored by remote control from distances of 30 miles. It's solid state, too.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Moving Woll System

Formica Corp. ofrers a maintenance free laminated surfaced wall system. Formica movable walls consist of factory assernbled modular panels and a patented metal joining system, plus doors, glass, gasketing and hardware. The 1V+" standard panels are surfaced on two sides with 1/16" decorative

aluminum. Translucent glass panels are also available.

Movable walls accommodate electrical conduit through raceway spacing at the base and the interface of the modular panels connector system. The standard black PVC base is removable for access to wiring.

WRITE: The Merchant Magazine, 573 So, Lake Ave., Pasadena, Calif. 91101.

Keeps Tubes Tight

Cadmium-plated, one or two holed steel clamps and straps are available in 28 sizes and lock on tn Yz" to 2" emt and. l+" to 2" rigid pipe, tubing or conduit, say Fastway Fasteners.

The one holed clamp has an ernbossed rib for strength and a dimpled notch that se-

9il"l ,l1i

Cad-plated clamps

cures the pressure lock on the pipe or tube. The two hole steel straps have the proper metal thickness and are specially curved to snap lock onto pipe or tubing.

WRITE: T?re Merchant Magazine 573 So. Lake Ave., Pasadena, Calif. 91101.

Beoutifies Knobs

A decorative trim rosette, designed for the facet design knob, is available from Kwikset Sales and Service Co.

The facet rosette repeats the diamond shape of the rose. It can be used on entry doors as well as in the house. It is available in antique brass, bronze and nickel finishes.

The facet trim rosette is 3 7/8" wide by 5 77/32" high and is packed 10 per box.

\ilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

ieoching rhe Heights

Movable wall system

laminate over particleboard or honeycomb substrate.

Sound proof panels can be specified for ceiling height applications. Panel edges are

The Roll-A-Fold portable work platform has two non-skid ventwood planks which go in any of three positions up to 6'high. The planks form a 24" by 60" work platform, Hand rails extend the entire 5' length.

It is fabricated from tempered aluminum

Western Lumber t Bulldlng ,rloteriolr ilERCHANT

Climbing the RF 606 is easy with lockable, 360 degree swivel casters at each corner. When not in use it closes to a compact 70r/2" x 27)L" x 74".

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Teqk Floor Pqtterns

Plywood International Corp. has a series of teak floor patterns. All are sanded, with

mosaic tile and porcelain. It contains no harsh abrasives or caustic acids to scratch, mar or dull fixtures, the company said.

The saw is designed for both commercial users and homeowners. Homelite has also redesigned the engine combustion chamber. The chain saw has the same horsepower as some previous models, but weighs 1/3 less and has 2/3s the displacement.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Clinch the Deol

A fastener which replaces toe-nailing, corrugated fasteners and nail on metal or wood plates is made .by Wood C,onnector Products. "Strapnail" fasteners are made of galvanized steel with integral curved nails. When the nails are hammered into oppos-

Inexpensive teak flooring eased edges and completely p:efinishe:l, kiln dried and felt backed.

Both the Haddon Hall and "inlay type" Majestic patterns have 5/16" x 12" x 12" panels and are available in either walnut or natural finishes.

The Mosaic Finger pattern has 5/16" x 9" x 9" panels and is available only in natural finish. Feature and Starter strips are included in the line.

WRITE: The Merchant Magazine, 573 So. Lake Ave.. Pasadena. Calif. 91101.

Tile Cleqner

Magic American Chemical Corp. introduced an aerosol cleaner for dirty, stained, discolored bathroom tile and grout joints.

Featurng a brush 'n sponge applicator cap, Tile 'n Grout Magic sprays the surface with non-running foam. The cleaner can be used on all ceramic, plastic, metal and

A pint aerosol can has a suggested list price of $1.98.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Free Reader Service

For furlher informotion on oll New Products ond New Literoture, wrile The Merchonl Mogozine, 573 So. Loke Ave., Posodeno, Colif.9ll0l. Pleqse menlion issue dote ond poge number so we con process your requesl foster!

ing pieees of wood, clinching action of the formed plate draws and locks the wood members together.

Ttre fasteners come in three sizes: single width (with one nail at each end of the plate); double width (with four nails); and triple width (with six nails). For professional and industrial applications the connectors are available in any specified width. A bubble type package is ready for consumer display. It contains either 12 single, six double or four triple fasteners.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Hungup on Ashfroys?

The ashtray problem is licked with a new hangup: an ashtray that sticks to walls, dashboards and out-of-the-way places. Just attach the adhesive backed mounting plate to any clean surface-tile, metal, wood and textured.

The ashtray hooks into the mounting bracket, slips out for emptying and cleaning. The mounting hook is adjustable. The ashtray is finished in chrome and has a cigarette-safe spiral edging all around.

Rings Boost H.P.

Homelite's chain saw uses sealeC Powe" Corps'. head land piston rings to boost available horsepower. Due to sealing characteristics, the ring replaces two conventional rings in this application,

The vertical mount ashtray is available from The Marketplace and retails for 91.?5.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

It Knows How to Stoy Cool

An air'cooled, single cylinder 1800 rpm diesel engine powers this Machine Ice Co. model 450sda mobile ice center. It produces 450 l,bs. of ice per day using fuel and water from its own storage tanks.

The 450sda can be operated electrically. It stores 550 lbs. of ice and enough fuel for five days operation, water for three days. Field operation is all automatic,

Applying Tile 'n Grout Magic

T0UGH and attractive Simoson Timber Co. Decra. Guard paneling is used to build storage walls in an elementary school. WRITE: The Merchant Magazine, 5/3 So. Lake Ave., Pasadena, Calif. 91101.

Good in the clinch

Liftle Red Schoolhouse

The skid desiga permiLs handling with a fork truck. Its size, 8'4" long,3'5" wide and Portable, self-Powered ice center 6'?" high, makes it easy to transport into remote ateas.

WRITE: The Merchant Magazine,5?3 So. Lake Ave., Pasadena, Calif. 91101.

PvI

Pzazz in Concrele

Do-it-yourselfers can make like a concrete contractor with a color additive for packaged concrete or topping mix from Owl Mfg. Co. One pack of Color-It is mixed into one sack of packaged concrete before water is added.

The color is permanent, says Owl. ColorIt is packaged in four color"s, priced frorn 794-$1.29 depending on color.

An introductory carton of Color-It contains 48 packs, a dozen of each color. A

4O/o profrt margin for the deb.ler is minimum on each sale, Owl claims.

WRITE: fire Merchant Magazine 573 So. Lake Ave., Pasadena, Galif. 91101.

Ceromic Conloiners

Planters, sand urns, ash trays and other containers in a wide range of shapes and forms are available from Gainey Ceramics,

shelter made of Simpson Timber Co. redwood plywood and lumb€r especially for the golf course (although it could be modified for assorted home uses). Golf carts may be driven into the shelter.

The open design includes benches where the golfer may sit out a sudden shower. Each building accommodates 10.

The shelter, called the Rondette, can be erected in three hours' time, with simple tools. Materials come pre-cut and ready to assemble. Units are priced at $295; a design with lighting protection sells at $365.

WRITE: The Merchant Magazine 573 So. Lake Ave., Pasadena, Calif. 91101.

Spice Up Your Wolls

Soiled bathroom walls can be given a new look quickly by applying four foot wide Americana tile panels from Marlite. The

Wide range of desigrs, finishes & sizes

which has been producing pottery of this type for over 15 years.

Classic sculptured forms are available in off-white smooth finishes or in colorful glazes and custom finishes.

WRITE: The Merchant Magazine 673 So. Lake Ave., Pasadena, Calif. 91101.

Golf Course Protection

Rondesics, fnc., designed a hexagonal

Weltern Lumber & Bullding llotcrlob ,ilEfCHAitT

Sharpen up soiled v{alls

embssed surtace of this plastic finished hardboard suggests individual mosaic tiles. Yet the panels can be applied quickly with wall adhesive.

Resistant to heat and moisture. the tile will damp wipe clean. This Americana pattern comes in oatmeal and spice white.

WRITE: 'The Merchant Magazine 5?3 So. Lake Ave., Pasadena, Calif. 91101,

Ring-A-Ding-Din9

Sealed Power Corp's. head land piston ring will be used in the Homelite E-Z automatic chain saw designed for eommercial and home users. The ring is expected to increase available horsepower by up to 20Vo while providing cleaner running. It replaces two conventional piston rings.

In addition to using the ring, Homelite also redesigned its engine combustion chamber, The E-Z saw weighs 1/3 less and has 213 the displacement of previous models with the same horsepower.

WBITE: The Merchant Magazine 5?B So. Lake Ave., Pasadena, Cralif. 91101.

Poneling Moves Up

Paneling has moved up . . to the ceiling. In this Scandinavian design, Marlite's bleached wormy chestnut paneling has been

Ultra blue planks provide a modern color contrast. Another interesting twist is the use of textured carved leaf paneling as cabinet door inserts in the island food preparation center.

WRITE: The Merchant Magazine b?B So. Lake Ave., Pasadena, Calif. 91101.

Revwrd Offered

Bird & Son offered a 9100 award for sug- gesting the name that is finally selected for the company's new solid vinyl shake siding. Employees of the company's wholesale distributors are eligible.

The panels neatly lock together at the roll action locking joint. The siding has the appearance of authentic hand split wooden shake.

IYRITE:'The Merchant Magazine b?B So. Lake Ave., Pasadena, Calif. 91101.

Mobile Shower

Kelta 919 is a flexible tube universal shower accessory that easily replaces all

Panels everywhere used on main walls, upper cabinet inserts and ceiling.

PONDEROSA PINE

WHITE FIR DOUGLAS FIR

ANNUAT PRODUCTION 44 MIIIION KILN DRIED

SUGAR PINE High

Altitude, Soft Texfure d Growth

PAU L BUNYAN LUMBER CO.

standard shower heads without changing plumbing. It works from two fixed walt sockets and is removable for hand held, up-close showering, shampooing, etc'

The 919 consists of four parts: a lightweight handpiece, flexible chrome tube, and two wall sockets. Each socket has a three position ratchet for choice of showering angles. Two spray plates for handle afrord choice of high density or needle spray, \YRITE: The Merchant Magazine 5?3 So. Lake Ave., Pasadena, Calif. 91101.

Authentic Wolnut Tone

Prefinished Hqrdboord

BRAZltlAll rosewood, a newcomer in the Masonite Rovalcote line, is attractive for residential accent wails. The bookmatched graining is accentuated by a narrow groove on each side of an ebony inlay wh,ich occuis at 16" intervals and is |Yc" wide.

WRITE: Ihe Merchant Magazirn, 573 So. Lake Ave., Pasadena Calif.9l101.

It Glings

LPS #3 is a clean, waxy coating that nrotects metals under severe outdoor moislure conditions and corrosive situations' It's also a chain and conveyor lubricant and rust inhibitor.

It's harmless tc rubber, p'astics, paints and other finishes and is available in 16 oz. aerosols, 1, 5 and 55 gallon drums. It leaves

a microthin film (less than 2/10,000th of an inch thick) and is claimed to provide two year outdoor protection against rust and corrosion for all metals.

WRITE: The Merchant Magazine 573 So. Lake Ave., Pasadena, Calif. 91101.

Miss Jones, Toke o Wire!

A self service wire and cable center has been announced by Belden Cbrp. Customized to reflect local consumer preferences, each center features quick turnover items selected from Belden's line of 139 Style-Line bubble pack wire and cable products.

WRITE: The Merchant Magazine 573 So. Lake Ave., Pasadena, Calif. 91101.

101{G-BEtt introduced a walnut finish for Luxuria kitchen cabinets. The walnut tone brings out the natural beauty of the wood. The finish is available on provincial, shadowline and decorator styles.

WRIIE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Twin Harbors

rwin Harbors tir#;;?i*;t in Gatirornia Manufacturers of West Coast Forest Products

PALO A[TO, CALIF.

Pociftc Hondwood Gets Soles Nod

Pacific Hardwood Sales Co. has been appointed western agents for Resources International Inc., a Minneapolis-based firm with major operations in tropical hardwoods in Colom,bia, South America, aceording to Fred R. Branch, president of Pacific Hardwood.

At the Pacific Hardwood Sales Co. office in Oakland, Calif., to conclude recent negotiations, assisting Branch, was Mary Pagonis, secretary-treasurer. Representing the Minneapolis cornpany were Kenneth Demos, president, Peter Callott, a director, and Jean Lovetang, director of public reIations.

A shipment of virola and sajo of a million board feet had just arrived at the time of the June meeting. Shipped from the west coast Colombian port of Tumaco, via the M/S ElS, it was one of the largest $hipments of tropical hardwoods ever received at the Port of Oakland.

Resources International, Inc. holds ninety-nine year leases on a stand of 70O,000 acres of tropical hardwood in southwestern Colombia plus an additional 50,000 acres further to the south. Under current production, two million feet will be sent to the U.S. monthly with this figure increasing as the months move ahead.

Virola and sajo are extensively used for

CAIIF.

Myrtle Point, Brookings, and White City. Green Alder is shipped to the White City plant where it is dried and planed. White City also maintains a manufacturing plant where frame and turning squares are produced.

A sash gang is currently being installed at the Myrtle Point mill. This will substantially increase the 4/4 and 5/4 alder. Current production runs up to l4/4 with high quality controls are maintained throughout the operation.

mouldings, furniture, furniture parts, kitchen cabinets, mobile homes and ship building. Competitively priced, these woods have excellent rvorkability.

Because of Demos' close ties to Colombia, President Richard Nixon has invited him to participate in a White House reception this summer for the Colombian president.

Alder Mfg., lirc. Exponds Interests

George Kersey, president and owner of Plywood Los Angeles, recently sold his alder interests in Oregon to Alder Mfg., Inc., which purchased Plywood L.A.'s facilities and also acquired the Collier Lumber Co. mill at Myrtle Point, Oregon.

This gives Alder Mfg., Inc., 3 sawmills:

Alder Mfg., Inc., is owned by I[m. C. Ulett, Stan Sherwood and Dick Nyberg. White City is the operating headquarters.

G&R Adds New Equipment

"We have added a second timber sizer and other equipment, so that we now have the most complete custom milling fa' cilities in northern California," comments Fred Gummerson of Cloverdale's G & R Lumber Co.

o'Our motto: owe like them big'," Gum' merson notes, adding ooon timbers we S4S, P.E.T., angle cut, bevel cut, or what have you. We resaw and cut fence stock, and have a large matcher with profiles."

They also have a dry kiln, large air drying facilities, dry storage and truck' ins.

IEARIY DWARFED by part of a huge shipment of virola and sajo are Fred R. Branch, Jean Lovetang, Kenneth Demos, Mary Pagonis and Peter Callott.

Mills at Myrtle Brookings and White ,

(also some maple, ash, oak and douglas fir)

ALDERG., lNC.

P.O. Box 2489, Phone: City, Ore. 97501

Stan manager sales manager Dick Nyberg,

Holmes

Your best bet for reolly efficient distribution of West Coost lumber

AIR.DRIED KITN.DRIED GREEN STUDSPOSTSSPTIT PRODUCIS

DOUGLAS FIR

u[\ SUGAR P|NE

PONDEROSA PINE

"Al Holmes, fost shipment is lhe nome of the gome . ruil or T&T"

Production & Home Office

Fred HolmesCqrl fiq6sJim Buckner

P.O. Box 665Ft. Brcrgg, Colif. 95437 Phone VOTI 954-4058

Fred C. HOLMES

TUIABER COAAPANY

Bay Area

Phil Gocslin (Ooklondl Phone (4151 533.5326

MORE NEW TITERATURE (Continunil lrom Page 36)

wood, hot press glued, finished in a five coat process.

WRITE: The Merchant Magazine,573 So, Lake Ave., Pasadena, Calif. 91101.

Printed Ponels

A bnoehure describing direct walnut print on Lauan panels is available from Tarter, Webster & Johnson. The paneling is imported from the Far Ebst by Silmarco International.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena. Calif. 91101.

Sreel Buildings

A 16 p. brochure describing application of Armco Buildiag System for wholesaling facilities is available from the company, covered are the 3 basic elements of the Armco system.

WRITE: Ttre Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Wired ln

A ?2-page catalog describes various lines of wire products. Included are fencing, fence posts,

fence stays, barbed wire, welded wire fabric, wire and nails.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Fencing on ry

The Lumber Mart produced a 30-second 16mm. color TV commercial spot devoted exclusively to fencing. Release prints and scripts adaptable for any market are available.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Behind the Door

What every homemaker and owner should know about bi-fold doors is contained in a free color brochure from Jessup Door Co. The folder illustrates many uses of bi-fold doors.

WRITE: The Merchant Magaziner 673 So. Lake Ave., Pasadena, Calif. 91101.

Stick lt

An illustrated 4pp. color guide describing how to. use Scotch Spra-Ment multi-purpose adhesive for bonding carpeting, foamed backed carpet squares and resilient floor tile is available.

IYRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena. Calif. 91101.

M. W. Crook, O. D. Burger, D. S. Gilchrist 901 Fourth St., Arcata, Calif. ' (707) 8U2-2481 W. J. lvey

New Deoler Von Service

A new service is beine ofiered to lumber and building materials dealers by Doors Inc., according to Chas. B. Keesling, vp. and gen. mgr.

Called dealer van service, a new van is stocked with specialties only, which include plant-ons, sculptured legs, finials, spindles, and posts. The vans also carry stocks of adhesives, vinyl outside carpeting and filigree hardboard and components.

Doors Inc. operates in the nine San Francisco Bay area. counties. Three salesmen cover the territory. The new dealer van service is a regular follow-up on salesmen's calls. The van operator is charged with maintaining racks at all dealer contacts in complete and full stock. A second van will be put on the road later this summer and a third a few months later. As well as dealers, calls are made on pre-hung door manufacturers and cabinet shops.

Executives of Doors Inc. are Robert G. Davis, president, a well knorvn lumberman, Oregon legislator and attorney, with an earlier association with Southern Oreson Plywood Co. at Grants Pass, Oregon, ind Jackson Beaman, secretary.treasurer. Beaman, former American Plywood Association president, has been associated with Weyerhaeuser and also Southern Oregon Plywood Co. Keesling is vp. and gen. mgr.; his assistant manager is Henry Himan.

Doors Inc. was founded in 1950. Present owners acquired it in 1960. It began as a prehung door manufacturing concern. Keesling joined the firm in 1963, havins been with Georgia-Pacific Corp. in San J-ose as asst. mgr. of that operation.

The Mountain View, Calif., plant has 32,000 sq. ft. of storage area in its warehouse facility. Office area comprise 2-200 sq. ft. The company maintains its own glazing department, a complete service for louvers. flush doors. etc.

The name of the game"

S E t L I N G "'",,,,:i:i*xiii:-#tfr:*n#

and you are now looking at one of the best sales aids you can have in your salesroom. In 1968 it received the top national award as the best sales aid in your business, and it is just as successful in 1969.

This top.prize-winning Delta Display sells the most popular, best-selling aluminum doors and windows in the west for both new building and remodeling, and sells them easily, all day, at no cost. lt takes very little floor space (6'x 6'x 5'), no wall space, dresses up your salesroom, keeps products plus sales and technical literature in one place, and sells doors and windows as you haven't sold them before. lt very likely will be the most handsome display in your shop, and could be expected to cost you aplenty.

Top national nwdrd: best saleS aid, huilding materials

Instead, Hilite makes this display availabie to Hilite dealers for only a token cost; your first sale or two will pay tor it. (This is a f ine time to become a Hilite dealer, if you aren't one already.) From then on it's a salesman for free. The products are part of your own stock and can be sold right out of the display if you wish. You can replace the products, or change them, at any time. Write or phone, now, and start your sales climbing.

Tw@mty- lrEve Yeams Ago

As Reponed in the July L944 lssue of The Merchant, Est. L922

R. A. Mackin, Hallinan Mackin Lumber Co., San Francisco, returned from a visit to the company's Los Angeles office.

Fred Lamon, Lamon-Bonnington Co., San Francisco, spent three weeks in the Pacific Northwest on business.

George C. Cornitius, George C. Cornitius Hardwood Co., San Francisco, spent two weeks in Virginia calling on hardwood mills.

C. E. Miller, Youngs Bay Lumber Co., Roseburg, Ore., was a recent visitor to San Francisco.

D. Normen Cords, manager, pine dept., Wendling-Nathan Co., is on a two week tour of California Pine mills in No. Calif. and So. Ore.

Mr. and Mrs. R. S. Fox, Seattle Export Lumber Co., spent three weeks with Mr. and Mrs. Dee Essley at the Essley's Whittier home, Francis Pool, E. K. Wood Lumber Co., Phoenix, Ariz., was a recent Los Angeles visitor.

Lloyd llarris, Oakland, No. Calif. rep, of Vancouver Plywood & Veneer Co., was elected president of The University Club, Oakland.

Carl Hornibrook, Ewanua Box Co., Klamath Falls, Ore,, spent a few days on business in Los Angeles and San Francisco.

Ed Briggs, for the past few years operating a string of small sawmills in So. Colorado, visited in Los Angeles.

G. R. "Roy" Bleecker, general manager, Westfir Lumber Co., Westfir, Ore., was in San Francisco recently.

Charles R. Tlilson, sales manager, Timber Structures, Inc., Portland, returned from a two week business trip to San Francisco.

W. D. Rampe, Allen & Dettmann Lumber Co., San Francisco, and Pete Noonan joined Rolando Lumber Co.

Cecil Drew, F. P. Drew & Sons Lumber Co., Mesa, Ariz., visited Los Angeles and San Francisco on his way to the Northwest.

G. E. 'Fred" Karlen, Karlen-Davis Lumber Co., Tacoma, Wash., and Mrs. Karlen recently visited San Francisco and Los Angeles.

Pres. Ray Clitfelter and Sec. Bernard B. Barber, LMA, attended the exec. committee meeting, National Retail Lumber Dealers Assn, in Chicago.

Reeves Taylor, Timberlane Lumber Co., Eugene, Ore., recently visited Los Angeles where he conferred with Arthur Twohy, the firm's So. Calif. rep.

Lieut. Eric Hexberg, former sales manager, Anglo California Lumber Co., Los Angeles' is piloting aB-25 bomber in China.

Don E. Coveney, sales manager, AtkinsonStutz Co., San Francisco, is spending several weeks calling on sawmills in No. Calif' and So, Oregon.

Ralph H. Wayland, Wayland Mill Co.' Seat-

New BathroomBeauty with B0RG-WARIIER Astra-Lau'"

tle, president of the Red Cedar Shingle Bureau, was a Los Angeles visitor on his way back from a trip to Mexico City.

Allan llelm, Del Black and Angel Tristan, formerly with Anglo California Lumber Co., Los Angeles, are now with the U.S. Army in England. Herb Riddle is with the 5th Army in Italy.

R. T. "Bob" Evju, sales manager for James L. Hall, wholesale lumber dealer, San Francisco, returned from the Pine mills of No. Calif. and So. Oregon.

L. W. Martinez, No. Calif. sales rep, Cooper Lumber Co., Portland, returned from a business trip to the Northwest.

W. H. Winfree, Modesto, rep. of Seth L. Butler, left for a two week trip to the Northwest. He made Dant & Russell's Portland offices his headquarters.

Ilugh W. Handley, sales manager, Van Arsdale-Harris Lumber Co., San Francisco, is back from a visit to the Northwest.

Loren Foster, Patten-Blinn Lumber Co', Los Angeles, has been calling on pine mills in No. Calif. and So. Oregon.

A. E. Wolfi, manager, Kilpatrick & Co., San Francisco, returned from a trip to Portlandt Seattle and Vancouver, B.C.

Les llarris, of the office of A. L. "Gus" Hoover, spent a week at the Pacific Lumber Co. miII at Scotia, Calif.

These Borg-Warner simulated marble lavatory vanity tops have high resistance to stains, impact, heat and abrasion. They look and feel like real marble with convincing random grain pattern and color. The answer for those who would like to achieve the classic dignity and charm of hand sculptured marble. ' fn single and double bowl models in re ,a-fo, standard vanity cabinet sizes up to 72 inches.

For further information please call BorgWarner, Plumbing Products Sales Dept. (213) 320-3801 (2L3) 77s-t728

tett@ n"s

THE GAIS SAY THANKS

David Cutler

The Merchant Magazine

573 So. Lake Ave. Pasadena, Calif. 91101

Dear Dave:

We sincerely want to thank 5rou and your entire staff for the way you have worked with us over these past 18 years. Yes, the first Hoo-Hoo-Ette Club was organized in Sept. 1961 and you have always lent a helping hand when we needed it. In other words you have helped to put us on the map.

Our recent meeting in Arizona w&s our geventh national convention, and we are quite proud of our many achievements. Some of our clubs have given scholarships, all have done much toward philanthropic pro- jects. Our Eugene club has condusted a lumber course in one of the colleges for the past several years,

Nationally, we have established a Friendship Fund, to help any of our members who man through illness or other reasons, need fast cash- It will either be a loan or a grant, de-

pending upon the circumstances.

Sincerely,

Anne C. Murrry Founder National Iloo-Hoo-Ette Los Angeles, Calif.

GOOF UP DEPT.

The Merchant

5 Genoa Place San Francisco, Calif. 94133

Gentlemen:

We appreciate the fine pictules that were taken at Castlewood Country Club during the recent Reveille. lVe made every effort, however, to get the names of our customers and their respective business houses conect.

You certainly "goofed" up our good customer Harry Robinson of the McWilliams Lumber Co. Very truly yours, N. F. Gay Stockton Box Co. Manager Wholesale Distribution

P.O. Box 8368 Stockton, Calif. 95204 Ouchwe d,id indeed. Our apolagi,es to you and Harry Robimson. In sorne hsu,es we haoe 6 nuny as 300 nnnes and, fa.ces to mntch correctly; let's lace il, we dpit always make it. But ue are mighty proud ol our 99/o baning auerage on the rest.-Editnr.

Tl| SERUE Y(lU BEST!

A unitld staff of veteran lumbermen experienced in handling the requirements of the retail dealer

United in their effort to provide prompt, efficient service on rlnlcsde orders from our

United inventory of prime softwood hnlff maintained with the retail dealer's needs in mind.

WWPA URGES ACflON

Dear Dave:

Despite impressive sponsorship by scores of senators and congressmen representing every part of the country, this important legislation is in danger of being lost, while its supporters are diverted by other facets of the nation's housing problem. I'm sure you rememlber the hearings called to uncover the causes of the spectacular rise in lumber and plywood prices a few months ago, and to devise remedi,es. The tirnber supply bills (introduced in both houses) that wetre so concerned about were the only significant proposals brought forth as a way to keep wood material prices from soaring too high again.

.{merica has not repudiated its goal of building 26,000,000 housing units in the coming ten years. But the most promising means of assuring the materials to meet that goal needs renewed backing at this time. fire trouble is that the conditions of short supplies and high prices for lumber/plywood have vanished, even more swiftly than they appeared, thus dulling the feeling of urgency. The building industry has turned more attention to protests against prohibitively high interests rates for interim and mortgage ffnancing.

Believe me, if the housing industry regains its activity and optimism of just a few months ago, the chronic shortagp of sawtimber could send lumber/ plywood prices baek up the ladder. Supporters of the firnber Supply legislation have been thinking of the long-term future of housing, right from the start. This act would esteblish a virtually permanent program on the National Forests for increasing supplies of housingfs chief product ingredients-from the largest reservoir of mature tinrtber.

Safeguards a^re written in to assure multi-use management, including recreation. Congtessman McMillan errlphasized that the legislation recognizes standing poliey that National Forest lands sha,ll be developed for outdoor recreation, grazimg, tirnber, watershed, wildlife and fish purposes.

Sincerely,

Tlendell B.'Barnes Executive Vice President Western Wood Products Assn. Portland, Ore.

Our lead, ed,itorial ol last month colleil pasnge ol thz an imperatiue. We hope eoeryone in the ind,ustry shares our con. cern q,nd ans accorilingly. - Edinr.

Garlow ompany

ou$es

To Serve All Southem Coliforniq Deolers *

l7O3 N. 8th Street COITON, Collfomlo 71F825-O672

ll38l Brodley Ave.

PAGOlllA, Gollfomlo 21 3-899-5208

75O Etlst 59th Strcel tot ANGELE3, Gollfornla 2r}.-233429r

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Son Diego Representotive W. H. "Bill" Prulll 3133 tilt. Miguel Dr. Son Diego, Cqlif. 92114 17141 4744126 t

it0nilil 000Rs for tnry Ur

ll4|l|l lntrnlrqcrblr Prnrb

Enfemr Dcrr-lll lypr Strlr Parts t

SElt0RG0 louYrn & Golonhlllodcn llrdroodttrh Panel lloon a nu$ D00nsASlt-tl[0ctxr Jtnc[-

IANDMMD-8EECH a

flR PIYW00D,APIXESE PTYYIO(IO a NOID DOOR'

TOUYER DOORIT

3 PANET DOORS F.3O

FOUR PANEI. NAISED F{4

X.BUCK FRONT DOONS lF-2035 Scricrl

sAsH DOOnS F-t30

RAISE PANET I,OUVER DOONS scnEEN DOOnS

FRENCH DOORS {F-l5(X) Scriesf

DUrcH DOOf,S

FANCY Fn DOORS (ENTRANCq

TOUVCN BUNDS

,rlONfEnEV WPE DOORS (F-2300 Scricr)

..SOUTHERN AITE" DOORS

CARVED DOONS

SPINDIES_POSTS a Esrobllfted 1896

WHOLESATE ONLY a lhmbrr

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Jobben Arodofbei

of

The Big Ones Are Biting in Mexico

Among those going on that great-sound. ing fishing trip to Acapulco, Mexico, spon' sored by the Osmose wood treating people, are Lloyd Galbert, Gabbert Lumber Sales, Dave Lashley, Lashley Lumber Sales and his guest Al Lewis, Tarzana Lumber; Ruth Jane Wood, Knute Weidman Lumber Co. and her guest Florence Abrahamson.

Others include Betty Foster and Paula Thrasher, Al Thrasher Lumber; William Harmuth and M. B. Timmerman, Orange Coast Lumber Co.; Jim Harrington and Jim Martindale, Ward & Harrington Lumber Co.; William Gretz, Palo Alto Lumber Co.; William Casselman, Anderson Lumber; William Ray, Hubbard & Johnson Lumber; Hank Locy of E. L. Reitz; Jim Maynard, Santa Ana Lumber and a contingent from the Osmose Co.

Federol Timber Policies Blosted

Timber appraisal and economic experts from the W'estern Wood Products Association have charged the {ederal government with escalating tim'ber prices, endanElering the success o{ the nation's housing goals and of fostering economic chaos in the western lumber industry and its dependent communities.

western red cedar. (Lower right) Evie Cali, Ed Fountain Lumber Co., displays popular pecky cedar paneling line. (Lower left) Jack Williams, Bel-Air Door, making with the big smile as he looks over their new line of hand cra ted Spanish doors that made such a terrific hit at the show.

AT Los Angeles Home Show Chris Gerold (top left) of Bel-Air Door Co. makes final check on exhibit. fiop righfl Jim 0liver, TW&J, Bill Dugal, western mgr., Beam Industries and Nick Demolat vp., from New York, look over brochures. Beam lndustries manufactures Hewnrite decorative beams

Poslttons wanted 2Ei, a word, mlnlmum 22 words (22 words - $5.50). AU others 35/ a word, mln. 20 words (2O words: $?.O0). Phone number eounts as one word. Boxed ads ltl extra. Fancy headUne or borders g2 extra. Box numbered ads add $1.

GIassfifffied

Adventfisem@mts

Names of advertlserr uslng a box number can- not be released. Addres8 all repllee to box number shown ln ad ln cdre of Tbc !fioloha,lt Magazlne, 573 So. lslro Ayo.r Pa^cadene, Oatlf. 91101. Doadllno for oopy ts ths 20th. To ooll ln cn ad: (213) 70,1-4008.

HEIP WANTED FOR SAI"E SERVICES OFFERED

ECKSTnO]II PLY}VOOD COnP. has openlngs for ambitious, aggressive salesmen. Industrial and/ot commerclal wood products experlence preferred. Send resume to 27Lg South Compton Ave., Los Angeles 90011 or call Mr. AbdeUa, xt3-422a.

20 YDAB OLD aggresslve tlrm desires two men capable of ha-ndling management duties ln retall and contractor area. Tremendous Benefits-Present Profit Sharing Plan in excess of $50,000. Present management is expansion mlnded. Reply to Eichrome Bullding Materials Co., P. O. Box 392, Redwood City, Callfornia 94064.

WAnDIIOUSE foreman for wholesale moulding company in Orange County, Callt., Must be experienced in shlpplng and recelving and handling men. Top salary and beneflts to right man. Wrlte box 1.

IUMnDIATE OPENINGS6 managers to S20,mO per yr.; 6 asst. mgrB. to S15,0@ per yr. R&pldly expandlng chaln of lbr. & hardware dlsc. stores tn So. Callf. Ttemendous carter opp. ln our modern, ne$r stores. Send resume now! Wrlte B,ox 2V4 c/o tlrls pub,

PIOSITION WANTED

ADIBITIOUS young man recently moved from the East. Over 10 years experlence. ln retall and wholesale butldlng materlals and hardware, Call Mr. Perelman (213) 654-6158.

TWO USED model 165 hysters, good condltlon. May be seen at Hunter Woodworks, Inc., 1235 E. 223rd St., Carson, Callf. (213) 775-2544, 835-5671.

USED 16,000# Gerllnger Fork 18,000# Gerlinger, side shift 16,000# Gerllnger g2,5OO. See Lumber Sales, 932 Industrlal, Calif. (?14) 422-6655, 427-55ffi.

$1,80O; Used

$3,500. Used at Mccormlck Chula Vista,

D.d0nrtion $ to rcx in HalD Wartod @lumns l! mds mly (l) t! lrdi@to bou lldo ocuDatlml qulldrcttlons lo smDloymnt whlch u ut loyer re- gads a8 roen&bly nffiart t tlo mnrl olHstlm

iIOENITY TET LI'UEEB LOAI)

SIGN PBNSISn, Speclauztng ln danger flags, slde-load slgns, Job cards, etc. John Wetlefs mnflng, 18rul W. 169th St., cardena, Caltf. 9024?. Phone (213) 676-75n or 323-?606.

Jhe sPu%W COST

Werlorn Lumber & Bullding MateriaL mEnCHANf

SUGAR

P.O. Box 717-1144

PONDER,OSA PINE WHITE FIR HEMLOCK

P.O. Box 7061 1760

Pcircc tumbcr co., Al ..-...-..-.---.....-...-.(503) 312-2663 Torlcr,

Twln Horbon lumbcr 228-1112 Tunoc Lumbcr Co. 6-6661 U.S. Pfywood Corp. -.-.-.--..--..-.....-.t5031 CA 7'0437

Woyorhocuu Co. 226-1213

sAtEt U.S. Pfywood Ccrp. -.-.--*..1503 CA 7'0137

SPRINGFIETD Rosboro [umb* Co. ...-.......-.....................1503] 716-811 1

Wcyrrhoorct co. -*..---..*1503 226'1231

VENETA

Equipm.nt Co. -...-..--..--........-.(503) 7 52-2955

EUGENE

FFnont Fffil ?roductr -*-..-...15031

Dl 3-9267

Gorgio-Pocific Corp. ----.----.....:-.....(5031 345-4356

WHITE CITY

Alder Monufocluring Co..,---..---.,.-------.------(5031 826-4088

COLORADO

COTORADO SPNINGS

U.S. Plywood ...-...-......(303) 636-5021

DENVER

U. S. Plyrood ...........(303) 222.1751

Dcnvcr Rcrcrye Supply Co. .........--.........(3031 292-9090

OBITUARItrS

llAYlD ll. zuiltTAtT

David M. Zumwalt, personnel manager of Lorenz Lumber Co., dieil of a heart attack on Jnne 10. He was 62.

Ele was a transport pilot for the Navy during World War II, and also was a member of the Presbyterian Church df Burney, Calif., the Shasta County Sherifr's Flying Posse and Shasta-Cascade Hoo-Hoo Club 133.

He is survived by his widow, Madeline; son, David, from Redding; daughter, Sandra Lee McCaffrey of Camp Pendleton; and three sisters.

tEO R. STADETIIAII

Leo R. Stadelman, a forester for J. H. Baxter and Co., died June 9, when his pickup truck collided with a large transport trailer near Hayfork, Calif. He was 39.

Mr. Stadelman was a member of ShastaCascade Hoo-Hoo Club 133. Living in An-

derson, Calif., he was buried at Corvallis, Ore.

He leaves his widow, Doris; sons, Dale and Larry; and daughter, Nancy, all of Anderson. His father, mother and sister reside in Portland. Ore.

I(IRREST G()RD(IN FAUTI(

Forrest Gordon Faulk, insurance broker with Bayly, Martin and Fay, Inc., Los Angeles, died in an auto-truck eollision on his way home from Palm Springs June 12. He was 50.

His firm is the insurance carzier for the Lumber Association of Southelu- Calif.

Born in Chadron, Neb., December 6, 1919, Mr. Faulk went to high school at Gordon and attended Chadron State College; the University of Nebraska and the Military Academy at West Point. He was active in the U.S. Navy from October 1931 to October 1945. At the time of his death he held the rank of Captain in the Naval Reserve. He also was assistant chief of staff with the Naval Air reserve staff at Los Alamitos Air Station.

In 1965 the Faulk family moved to So. Calif. On October 10, !942 he married Pearl

Wectem Lumbcr & Eulldlng lhoseriole ,$ERCHANT

Jeannette Swanson who survives him, along with their chiklren: Donna Jeannette Garlinghouse, Eugene, Ore.; John Forest Ronald Edward, James Allen and Richard Lee Faulk of Cypress.

Mr. Faulk is also survived by his parents, Mr. and Mrs. John P. Faulk of Chadron.

OTIVER D. RUSE

Oliver D. Ruse, operator of a lumber company in Stockton, Calif., for 40 years, died recently. He was 87.

Mr. Ruse, a native of Kansas, started a lumber business in Stockton in 1928 with Don Blair as his partner, the Ruse-Blair Lumber Co. In 1946 Mr. Ruse bought out Blair and Mr. Ruqg's son, Dale, entered the business.

He was a member of Hoo-Hoo Interaational: the Central United Methodist Church; and the downtown Kiwanis Club, with which he had a 29 year perfect attendance record. He was also a charter member of the Stockton Executive Club and the Commonwealth CIub of San Francisco. Ee lived in Stockton 47 years.

Survivors include his widow, Etha; son and a grandson, all of Stockton.

Complete Custom Milling Facilities: Welike them BIG!

two timber sizers . large timbers & wide sizes our specialty latge matcher with profles . resawingr fence cutting r frimning timbers: squarer bevel

FRED

CUSTOM KILN DRYING

lsyour firm thinking of moving or expanding?

The Los Angeles market with its eight million population, S 1 5 billion in retail sales and 4Oo/o of all manufacturingemployment in the West. is where the action is.

And when it comes to choice industrial properties we also have lots going for you.485 acres ofthemin our City of Industry near Pomona. And 275 acres in our new Carson-Dominguez lndustrial Center adjacent to deep water ports,

Both sites are convenient to trained labor markets,surrounded by freeways,close to excellent livingand recreational areas, andare served by our mainline and spur trackage.

We can also provide you with authoritative information on loca I taxes, en g ineerin g, labor supply, zoning and community affairs.

For on the spot details, give us a callconf identially.

$[ffiA[[000m, rh€ euatity Leader in'6s