Merchant Magazine - July 1968

Palco tedrnroaS *eqrersilhles

TwoTextures for the Price of One

PALCO reversible bevel siding and reversible tongue and groove are two-for-one products made of Architectural Quality, Certified Kiln Dried Redwood. Specially saw-textured on one side, smooth surfaced on the other. That means four quality products with the inventory of two.

Shipped in mixed or straight cars, PALCO Redwood Reversibles are available in the following sizes: reversible bevel siding-Clear AII Heart or A-Grade, Vertical Grain, 1/z" x6" or 8",5/s" x8" or 10", and 3/q" x 8" or 10". Reversible T & G vee two sides-Clear All l-feart orA-Grade, Vertical or Flat Grain, 1" x 6", 8" or 10" -

So, meet the accelerating demand for rough texture. Keep pace with the continuing demand for traditional smooth face. Stock up now with the PALCO Reversibles. Call your wholesaler today.

For free samoles. write:

Robinson Crusoe hates Chemonitd wood

It ruins his whole story. Because it won't rot or decay-even in the tropics. Who will ever believe he lived all those years (28) in his island "house" when the wood doesn't show the slightest signs of decay. Even his rnan Friday was suspicious-especially when he couldn't find a trace of termite destruction. You don't have to be shipwrecked to realize the advantages of wood products that have been pressure treated with Chemonite. ]ust call or write for details.

(You'll like our unique 35 year Chemonite Guarantee.)

Publisher A. D. Bell, Jr.

Eilttor

David Cutler

Aesociate Eilitor and Aitvertielng Productlon

Richard Heckman

Circulatlon Department

Martha Emery

NORTIIEBN CAIIFOBNIA & PACIIIC NORTIIWEST

Cal Wood, The Robert W. Walker Co., advertising and news, Suite 1232 Hearst Bldg., San Francisco, Calif.. Phone (415) 391-0913. San Francisco Billing Officei Phone (415) 346-6006. S0 l I l'lt-U li r* 0AI,IFORNIA

Ted TiBs, advertising and news, 573 So. Lake Ave., Pasadena, Cali- fornia 91101. Phone (213) 792-3623 or (213) 792-40ga. NEW YOBI( Hal K. Poritz, advertlslng and news, 369 Lexington Ave., New York, New York 1001?. Phone (212) MO 1-0380.

EDITORIAL OFFICES

WESTERN LUMBER & BUILDING

MATERIAT S MERCHANT is pub- lished monthly at 5?3 So. Lake AYe., Pasadena, Calif. 91101, Phone (Zrg) 752-3623 or (213) ?92-4098 bv California Lumber Merchant. Iic. Please address aII correspondence to Editorial Offices. Secondclass postage rates paid at Los Angeles, Cal. Advertising rates upon request.

SubscrlDtion Ratos-U.S., Canada" Mexico- an(t Latln Amerlca: $4one vear: S? - two vears; S9 - three yearb. oriergeas: g5 - one year; $8two vears. Slnsles copleg 50t. Back copie;.s 75l whe-n avallable.

SUBSCRIPTIONS

Chanco ol Address-Send Eubscrip- tion orders and address changeE to Circulatlon Department, Western Lumber & Bulldlnc Materlals Merchant, 573 So. Lake Ave., Pasadena. Calif, 91101. Include address labeL from recent issue if possible, Dlus new address, zone number or 2ip code.

The Morchent ltlacazine gerves the members of the:- Arlzona Retall Lumber & Bullders SUPPIY Assoclatlon, Phoenlx; Lumber Merchants Assoclatlon ol Northern California. Los Altos; Montana Bulldtne Materlals Dealer8 A88oclatlon.- Helena; Mountaln States Lumbei Dealerri Assoclatlon. Salt Lake Cttv and Denver; Lumber Assoclatio-n ol Southern Calltornia. Los Anseles; western Bullding Material- Association, SeattIe.

THE MERCHAIII

is an independent ,nagaz'i,ne pubksheil rnoruthW f or those members of the fu,mber an'il buililing nxa,terials industries uho need and want factual, accurate news and (nt, obiecti,ae anaWsis of eaents and, prod,ucts of concern to them i.n business.

Foreworned ls Foreormed

HILE THERE is Corp. yards and seems a safe bet that arrive in force.

EDITORIAL

of self-service, wherever feasible, and also by the modernizing o{ older outlets."

E. L. McNeely:

only a handful of Wickes stores in the Vest now, it it won't be long until they

They are among the best, some think Jie best, of the mass merchandisers. In the past few years they have also begun to build and operate smaller outlets.

On this basis, it doesn't seem as if it will be lone until many of our readers find themselves in the position of competing directly with them. With this in mind, and with the t}ought that forewarned is {orearmed, we present below an excerpt of some of their thinking as put forward by their president and chief executive officer D. M. Fitz-Gerald and E. L. McNeely, senior vp. in a recent appearance before the New York Society of Security Analysts.

D. M. Fitz-Gerald:

"Today we have 139 fully stocked lumber and building supply centers in 25 states. In the next six months, we plan to open 3l new centers, or approximately one every five working days. Plans are now being finalized for additional expansion during the winter months in the southern part of the United States.

"In our opinion, the remaining avenues to increased sales lie in a greater penetration of our potential market. For example, a complete line of carpeting is now being carried for the first time in four of our centers. Gradually, the entire Wickes network will have it available.

"This is also true of lawn mowers, lawn equipment, unpainted furniture, and appliances of all sizes and types. As a matter of fact, we're expanding our scope to cover anything used in and about the home. Trafiic is beins increased bv the addition

'oof the 139 stores that Mr. Fitz-Gerald mentioned, 124 are of the large tyae and 15 are smaller versions. In addition to the substantial expansion program, we are modernizing and rehabilitating 20 of our older units this year.

o'Each large center costs between $600,000 and $700,000 to build and equip. This includes cost of land and buildings, as well as inventory. Including capital outlays, inventories and attendant expenses, we will spend $12 million for expansion and modernization this year.

"There has been a change in our strategy concerning location of new centers. In the beginning, Wickes Centers were literally built in a cornfield and would draw from a number of surroundine tolvns and farm areas within a 30 to 40 mile radius. While successful, this left us vulnerable to competition to move in between us and major segments of our markets.

o'We now find it more successful to locate closer to concentraled population areas.

"We still follow the plan of buying substantial acreage for our large outlets (our average site is over 15 acres) not only so that we can easily handle bulky materials, but with an eye to the future when we may have to expand or even add a totally new business on lhe same location.

"It is our practice to own facilities wherever possible and the current figure exceeds 90% of our major centers, We lease moit of our small store locations.

"New areas of growth that we are exploring include redi-mix concrete on a home use quantity basis, the marketing of sectionalized homes, and the development of a franchise concept.

o'There is nothing definite in any of these areas, but we are continuing in-depth studies. W'e do not feel compelled to continue pilot programs that do not indicate profitability. Profit before pride.

torharlt c^llt0RNlA LUMEER MERCHANT Accutate ana!!sis and tactvat news since tg22

4 products...one nameplate...one source...all in the west!

lf you're looking for a good name and good delivery on household products like these-check with Miami-Carey. All of these Good Housekeeping-approved products are now readily available in the west from a single western source-our new manufacturing facility at Santa Fe Springs (Los Angeles).For information on any of these products, write Dept. WL-768, Miami-Carey Division, Philip Carey Corporation, P.O. Box 2542, Santa Fe Springs, Calaf .9A670.

Retailers third Branch

Launch

WHE\ lT comes to merchandising, Bob Neiman and Bob Reed, co-owners of Neiman-Ileed's Lumber City, just have to be counted up at the head of the class.

The recent grand opening of their third store, in suburban Los AnpJeles' Mission Hills district in the San Fernando Valley, showed they have lost none of the touch that has made their operation one of the smoothest in the West.

Every opening has a grand prize... theirs was a brand new Toyota Corona sports sedan, donated by a nearby Toyota dealer. A powerful incentive to get customers to come in and register, whether they bought or not. Thirty other prizes were also awarded.

Sfory qi q Glonce

Prizes, merchandise, advertising, price reductions draw thousands to grand opening of ably fitted out, third Neiman-Reed branch store.

But buy they did, and in record numbers when opening day came in late May. Several thousand filled the 250-car parking area and generally jammed the three-acre layout. Eight-page special advertising sections, offering price reductions on hundreds of items were supplied in massive quantities to local newspapers, who re. sponded with valuable news stories covering the opening in their news columns.

Key personnel are Ralph Athey, originally the "old timer" from Neiman-Reed's Van Nuys store, who manages all three yards for lumber, plywood and building material products. Supervising the three store operations is Jack Jacklett, ably backstopped by John Ortiz, who manages the new Mission Hills' operation. The purchasing supervisor is Mike Brown and Dick Brandt is the honcho for the nursery department.

Including outside lumber and nursery {acilities, over 35,000 sq. ft. of sales area accommodates lumber and buildins materials. nursery and garden. harJ*are. plumbing, electrical, paint, tools, patio, barbecue, sporting goods, housewares, automotive, art supplies, picture frames. plus hobby crafts.

(Continued on Page 39)

B0AR0 SAWltlG ceremony (from lefO, Brad johnson, honorary sheriff; Paul Taibi, president of the c. of c.; Bob Neiman; Mary Anders, honorary mayor; 8ob Reed; Councilman Louis R. Nowell. Precise price markings (top right) make it easy for customer. (2) Housewives comprise large percentage of shoppers, note lighting, stress on crafts, other home items.

(3) Store uses floating display gondolas, fixed cases and wall displays. Hut in garden supply area has registers, impulse items. (4) New car, the grand opening prize, draws interested crowd. Wide diversity of inventory draws couples who can both shop for what they want in one place without the added driving from store to store.

Bellwood spells it like it is.,. *P is for P-R-E-F-I-N'|'S'H-E'D

Why is it that jobbers and dealers everywhere are moving as much as a carload a week of Bellwood doors pre-finished right here at Bellwood? Because for quality priming and pre-finishing our cost is so low no one can honestly afford to pre-finish on the job any more. Also, there's 50% more profit for you in selling a pre-finished door that takes no more of your storage space than a raw one. And, too, our extensive fine of standard finishes is immediately available. ln addition, because Bellwood standq behind every pre-finished door with a guarantee, any replacement haggling is eliminated lf you can think of further reasons, they're probably why these days, more than ever, P for Pre-finished spetts BELLWOOD.

THE BELLWOOD COMPANY / 533 West Gollins / Orange, California 92669

GUAFAIIITEE Bsllwood. Ooors arc fully guaranteod by tho Bellwood Company of California, as set fOrth in the Stsndad Door Guaranteo of the National Woodwork ManufacturerE Association. Thsy msst or exceed the specifications s€t forth in Commercial Standard CS 171 -58 for Solid-core and Hollow- coas doors.

TOM FRIDENA CHOSEN PRESIDENT

Arizona Convention: 1968

There are a 65reat many ways to measure how business is going to be for the balance of 1968 for the dealers and wholesalers across the W'est.

One of the best, we think, is to count heads at the association conventions, talk to the people, and generally just wet the thumb and stick it into the wind.

We did just that at the Arizona Retail Lumber & Builders Supply Association convention held in Phoenix this spring. Diagnosis: All in all, it is going to be a pretty profitable year. No record setter, maybe, but from all we've seen it sure beats last year. At the same time, we'll bet it doesn't do as well the following year. How's that for sticking your neck oul uh"u,l of time ? )

After a last minute change of venue, the Arizona association ended up "roughing it" in the posh confines of Scottdale's Mountain Shadows resort hotel. (lf vou have to rough it out on the Old Frontler,

that's the place to do it.)

The annual lumbermen's golf tournament kicked off the first day's activities on May 9. The list of eventual winners looked like this: Bob Ramsey, Keystone trophy; Ken Thompson and Ray Wells for being honest, George Rothfuss, Howard Snell and

Story qt d Glonce

Sales, profits, computerized advice and need for change seen as association convention draws large attendance for a look into the future.

Leo Meyer tied for third low net; Marvin Setzer, second low net; Bill Bell, Iongest drive; Carl Bastian, nearest the pin; Bill Bell, low gross and low net and Allen Thum tied for low gross and low net; John Brecheisen tied for low gross and also won the Woodpecker.

OFFICERS AND DIRECTORS I968-69 ARIZONA RETAII I.UMBER AND BUITDERS SUPPIY ASSOCIATION

Presidenl

lst Vice President

---Tom Frideno, Phoenix Treosurer -----__..-..--_-,_--Morris Turken, phoenix

-----Som Houerl, Tucson Execufive Vice President --Fronk Dcvis, phoenix

2nd Vice President ,-.....-,.Ace Moson, Phoenix DIRECTORS

Gus Bqrlella, Tucson

Douglos Boyle, Tucson

Williom Dcily, Tucson

Cliff Floyd, Chondler

Dick Pickett. Flogstoft

Eorl Grobe, Globe

Don Lue, Phoenix

Bill Wolker, Phoenix

Chorles Roy, Phoenix

Gil Roymond, Tucson

Nofionol Deoler

Direclor -..---------,-----Lorry Hommon, Phoenix

Ed Gibson, Winslow Morc Schworz, Miomi

Bob Silvey, Phoenix

Roy Spelts, Yumo

Ken Thompson, Phoenix

Roy Wells. Phoenix

Gene York, Scotlsdole

Eqrl Heldt, Phoenix

Jim Borlow, Tucson

Morty Wist, Phoenix

Allernole Deoler Director -.-.-.---..--,-.-..-Chorles Monn, Phenix

Weslern Lumber t Building Moieriols

ARLBSA has a particularly effective looking slate of officers and directors scheduled to carry the duty in'68-'69.

Topping the roster are Tom Fridena as president, Sam Hauerto lst vp., Ace Mason, 2d. vp. and Morris Turken as treasurer. Capable Frank Davis continues in his managerial slot as association executive vice president. (See box lor complete list ol oft,cers and direcnrs,)

The first night saw a crowd of nearly 200 attend the big steak fry at Reata Pass. And when we say big steak we mean just that! Large attendance figures were typical of the whole 47th annual convention. The wind-up banquet drew 280. In all, the convention had an over-all attendance of 3r3.

Keynoter Harold Coons fired ofi the first salvo in the business session with his speech, ooReady-Aim-Sell!" His introduction of new ideas, thinking and the plea for flexibility agreed with afternoon speaker Richard Anderson of the American Plywood Association who said, o'Untapped OpportunitiesUntouched Dollars." William R. Smolkin later described the remarkable, computerized advice service that the Celotex Corp. has for dealers. It is called Profitron. It is an apt illustration of how more and more, dealers will need specialized advice, from whatever the source, if they are to continue to profit in the face of increasing business complexity.

The last day opened with a breakfast session featuring a panel discussion moderated by The Merchant Magazine's editor David Cutler that tackled the theme of the entire c6nv6nlien-"d Look Into Your l'uture."

The remarkably knowledgeable panel, which carried the discussion past the two hour mark, was composed of Joseph Hammond, Armstrong Cork Co.; George Benson, Celotex Corp.; Morris Turken, Thrift Builders Supply; Dean Drake, O'Malley Lumber Co.; Bill Walker, Arizona Box; (Continued on Page 1l )

SCHMO0CH|I|G it up (1) are Billy and Eldon Schwabe. (2 Alice and Deai Drake. (3) -Howard Hofman and Chuck Gehring. (4) Frank Dave and wife. (51 Martha,

Jay O'Malley. (6) Dino and Louise Powell. (il Cliff Green. (11) Gene York and Sam Wilcox. Attendance Martin. (8) Jim Talbert and Howard McDaniel. (9) figures were the highest in a number of years. Most Doug Boyle, Jack Sullivan. (10) Lucille and Doug dealers said business this year was much better.

Delegates sample f un at widely attended convention

NEW PRESIDEIIT (l) Tom Fridena and Ed Gibson. (2) Ken Thompson, Sybil and Dick Boynton. (3) Fran and Ray Wells. (4) Aram lVlardian psyches out the schedule. (5) Bob Ramsey and Rod Morrison. (6) Ken Thomoson. Hazel and Jack Sullivan. (il Milt Gillesoie and Earl Grabe. (8) Vic Johnson and Rov Harper.

(9) George Rittich, Walter and Jean Voita. (10) Peggy and lim Barlow. (11) Bob Silvey and Morris Turken. (12) Ann and Marty Christy. (13) 0ldtimers Jack Ha'lloran and L. M. Hamman, Sr. (14) Norma and Don Williams. (15) Michele Stewart, Dale Grabe and Jinr Stewart. (16) Larry Baity and Sam Hauert. (17) Larry

Hamman, Norman Lord and Cliff Martin. (18) Mary Lou and Gil Raymond. (19) Maggi and Ted Jones. (20) Don Lue and Jerry Holstrom. (21) Gene and Donna York. Q2l Ray Spelts and Leo Meyer. (23) Sandra and Vern Godbehere. (24) Reevis and Pauline Holloman.

ASS0CIAII0N manager (1) Frank Davis and his wife Maye. (2) Leo and Elinor Meyer. (3) Jerry and Karen Stinette. (4) Tom Loomis and Jim Haskins. 6) Harlev Lisherness and Barron Weeks. (6) Rav Wells and

Jerri 0'Malley. 0) Harold Dunn. (8) Lois Silvey and Bee Turken. (9) Dick and Trina Picket. (10) Jean Mason, Betty Spellman and Ace Mason. (11) Bob Case. (12) Former president Charlie Mann. (13) Don and

Doris Hossack. (14) John 0'Malley. (15) Ray Lopp. (16) Howard Snell. (17) Hank Stanton. (18) Juanita and Howard Hofman. (19) Absorbed in conversation is Marc Schwarz.

Fishing fon Bham aeegP aris ?

Lots of other people are. too. They're more apt to callit White Cedar, but by any name we don't know of any woodthattakes a smoother milled finish And youwon't find another lumber yard witha more dedicated or knowledgeable staff of sales specialists. After all. we've been taking good care of our customers for 8l years, supplying the right lumber for everypurpose You'll find it's good business to get acquainted with J E Higgins Lumber Company

The greatest happening in lumber Swan Alverdson invented them in

'68 are new! ier-to-use.

Rules '68 are based on a new number system for structural lumber.

Rules '68 utilize a brand new "SPAN-CODE" system. This code, appearing on the grade stamp, permits rapid selection of joist and rafter spans.

Rules'68 utilize FULL-LENGTH GRADING for stress grades of 2" and thinner. (Posts, timbers, beams and

grades since 17541

stringers are still graded on middle 1/3), Rules '68 utilize the latest data on working stresses. All species are assigned design values.

Rules '68 are extremely condensed. 70 pages of board grades have been cut down to B pages. Grade descriptions are much easier to understand and evaluate.

What does this mean to you?

ForAdeteets: These new grading

rules make the job easier because they are the most efflcient body of lumber grade specifications yet devised.

hr Retailers: Rules '68 are cusromer oriented. So your buying and selling are much easier and much more orofltable.

hr Builders and Gorbac"tors: Rules '68 are easier to apply, so you'll save time. Related sizes assure uniformity and span symbols prevent "over-eng ineering,"

All these advantages and technological advances are built in the new Western Wood Products' Association book "Grading Rules '68." For your copy, send $'l .00, along with your name'and address to Rules '68 - Dept. R-768, Western Wood Products Association, Yeon Building, Portland, Oregon 97204,

DL Sl;\ESS rt'allr is picking ttp. I'ecattse D *h". ther t'orrrrlt'tl heads at the annrral Reveille- an all-northern California golf./ dinner/shorl classic" attendance was the highest in five vears. N{ore than 140 for golf and nearlv 300 for the evening program.

Doing the rvork needed to make the event a smash again this I'ear were general

35th Annual Reveille rolls

t:hairman Jack Koepf, finance chairman Dave Mensing, ticket chairman Manuel Lavrador" t'ntertainment, Bob Gearhart.

John Pearson deserves the nod for publicity efiorts and El Werthman for that fine reception.

Ralph Meyer was the golf chairman. Assisting him werc Don Cook and John Slisar.

tlSIENltlc T0 the sounds of Reveille (1) TW&J's Dwight Curran, Jack Crane and Club 39 prexy Ralph Boshion. (2) Wells Fargo's Bill Johnson, Frank Rainey and Dick Lambert. (3) Bill Carter, Ray Ryan and Andy Molinari of So. City Lumber. (4) Chuck Lewis, Paul Gaboury and Jim Fraser. (5) Bernie Barber's John Kudron and Les Doddinston of CBS of Sacramento. (61 CBS's Jack Favors, Hal Price and

Weslern Lumber & Building lloledcls i EICHANT

Maryati, Dave Jopes, Jon Sligar and.lohn Enright. (14) Frank Timmers, Beaver Lumber's Chuck Williams and Klamath Falls Snark Bob Johnson. (15) Jay Ludlow of Warm Springs Lumber and Ray Tierney. (16) Ben Ward, Dick Lambert and Merl Tanner. (17) Frank Billings and Frank "Rolando" Fratessa. This year's reveille was the most widely attended classic in five years, with nearly 300 enjoying the festivities.

Vic Roth. (7) Norm Mathews and Frank Door of Branson Cross Lumber. (8) Milt Mikkelson and Bob Leachman. (9) Lee Thornally, Mulford's Joe Perry, Brian Bonnington and Bob Bieleck of Mulford Lumber. (10) Al Mury, Big B Lumber's John Baker and Ralph Boshion. (11) Bob Macfie and Bob West. (12) Bob Kilgore, 0rville Bresee and Bill Freeland. (13) The Higgins-Strable gang, Angelo Leoneti, Elmer

The Penberthy man is constantly circling the globe to find the finest in both hardwoods and softwoods at the best prices. Here at home, one of the most complete planing mills on the coast stands ready to give you any detail desired. Since we operate our own dry kilns, we can also control the moisture content of lumber to your precise requirements. Multiply all of this by 7,000,000 feet of inventory in over 75

species and you have some idea of what we mean by a "World of Backing."

We'll also deliver to your doorstep...the next day if desired. What more could you ask? We are not sure, but remember to ask! Should you not yet be included in our profitable Franchised Dealer program, see your Penberthy representative, or call immediately for full details.

Dealer wins Bahamas trip

A CROWD of eager dealers gathered in a r anticipation at the Redhill Country Club recently to hear the details of Inland Lumber Company's free trip to "Nassau in '69" sales promotion. Over 300 meno wives and dates were treated to cocktails,

dinner and dancing by the Inland stafi.

Inland President Fred Thomson introduced a film on Nassau in the Bahamas telling the delights of a free, all-expense paid trip to this beautiful Caribbean city.

Door prizes, including items useful when

$leclcrn Lumber & lullding lloteriols I EICBANI

traveling, were awarded by sales Managers Don Derbes and Neal Mashburn to names drawn by Ina (Mrs. Fred) Thomson from a barrel of cards filled out by dealers as they arrived at the So. Calif. club. Excitement grew as the moment when the first trip winner's name would be drawn came near. When the name was read aloud, everyone knew Mr. and Mrs. George Champion, Boyd-Lovesee Lumber Co., would lead ofi the group departing for Nassau in May, 1969, scheduled departure date for the dealer trip.

IRIP WlllllERS Mr. and Mrs. George Champion, BoydLovesee Lumber Co. (2) About to announce winner of free Bahamas trip are Neal Mashburn, Don Derbes. and Mrs. Fred Thomson, Inland lumber. (3) Placins .efiry in free trip raffle barrel, Mr. and Mrs. Ted Hansen, L-M Lumber Co. (4) Mrs. Sara Thomson. Inland Lumber, and Mrs. Joyce Suverkruo. Suverkrud Lumber Co. (5) Mr. Visek with Frank Yeise. Fontanb Builders Supply. (8) Mr. and Mrs. Cuil byrd and

Mr. and Mrs. Bud Bruner. 0) Mr. and Mrs. Tom Rowe. L-M Lumber Co. (81 Jack Menold and Sparky Albecker. Don Cameron and "Mac" McGinnis. (91 Sam-Glazer and date, Bellinoff & Glazer. (10) Don Derbes and his Susan of Inland, and Mr. and Mrs. Russ Roeoke. Rialto Lumber Co. (11) Paul Hifield and Ron Wbod. M..J. Wood Products, Don Sharp and Chub Durnell. (12) Nelson Sembach, Harley Hart and Mrs. Charlie Riddle. (13) Mrs. Evelyn Sbmbach and Mrs. Ginny

Hart. (14) Mr. and Mrs. Trino Gonzalez. Chula Lumber Co., with Neal Mashburn. (15) Mr, and Mrs. Jim Bledsoe. (16) Mr. and Mrs. George Fine, Rainbow Supply Co. (17) Mr. and Mrs. Bra-dlev, W. J. Evans Lumber Co. (18) Mr. and Mrs. Warren Haskins. 0g) Mr. and Mrs. Helbron. (20) The group from B&B Hardware Pl) George Champion dons [iahama headg.ear as his wife Bonnie receives congrab from Ina Thomson.

Now from MASENITE AUTHENTIC C OLONIAL LOOK... MODEBN DURABILITY rv I

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Problems get intensive examination

The 66th annual meeting of the National Forest Products fusociation, held recently in Boca Raton, Florida, concluded an intensive examination by industry leaders of forest industry issues ranging from softwood lumber standards through public attitudes, to forest management and land withdrawal progriuns.

Participating were Senator Robert C. Byrd (D-W. Va.) who presented a major policy statement titled, "The Urban CrisisWhich Wuy America?"; Senator George A. Smathers (D-Fla.), and Representative Thomas B. Curtis (R-Mo.) who participated in a panel, ooDo We Have A New Forgotten Man?The American In The Middle." Both special events were high points of the meeting and statements made were of unusual interest be. cause of their timeliness and were quoted in the daily press.

The NFPA board of directors at the May 20-22 meet acted upon a number of issues important to the forest products industry:

o Urged the Secretary of Commerce to

withdraw promptly Department support for the present softwood lumber standard, SPR f6-53, since it has been found technically deficient, ambiguous and discriminatory by the Department of Commerce, and lumber producers and users. (See p. 8, Iune issue.)

. Stated that the American Forest Products Industries, Inc., now the American Forest Institute, should be the principal voice of the industry on public relations and education matters.

o Urged the Congress and federal agencies to maintain timber sale activities at the highest possible management levels to achieve both short-and long-range national monetary goals, to provide timber sale receipts of $200 million annually, and to maintain the economies of timber dependent communities.

o Urged all forest products industry members to participate in soil and water conservation district activities.

Dr. George Cline Smith, economic consultant to the NFPA, forecast 1968 as a generally good business year with no housing market collapse similar to 1966. He predicted that despite present financial, political and international criseso there would be no general eeonomic collapse and the promise of a "Soaring Seventies" was still attainable. The housing start rate, he said, could exceed two million units annually in the next decade.

NFPA members elected James D. Bron. son, director of the Boise Cascade Corp. president. Bronson succeeds Russell H. Ells, president of Willits Redwood Prod. ucts Co., who was elected chairman of the board. New first vice president is Loren L. Stewart, president of Bohemia Lumber.

Regional vice presidents are Frank R. Gilchrist, president of Gilchrist Timber Co.; Stanwood A. Murphy, president of the Pacific Lumber Co.; Norman Rogers, president of Rogers Brothers Lumber Co. and Robert C. McMillan, general sales manager, Crown Zellerbach Building Materials, Ltd.

NFPA officers re-elected are: Thomas J. McHugh, Atlantic Lumber Co., Boston, treasurer; Mortimer B. Doyle, executive vice president; Henry Bahr, vice president and general manager, and Ralph H. Gloss. secretarv.

Weslern Lumber & Building llateriols

MR. RETAII. DEAIER:

D. C. ESSLEY ond SON moinloins o well bolonced SHED INVENTORY of

O QUAIITY DRY REDWOOD

o AYE & CTEAR PATTERN STOCK

BEVET.ED StDtNG & S4S reody for immediote delivery-or pickup

ai/.',fyl{ilff'IFl\lNl\',\tl

lF I North-west Timber Assn.-July le, quarrerly membership meeting,

lE I place to be announced.

-mid-vear board meeting, Shore Lodge, Payette Lakes, McCall, Idaho.

AUGUST

Western Wood Moulding Producers Assn.-August 8-10, annual meeting, The Miyako Motel, San Francisco, Calif.

Los Angele5 Hoo-Hoo Club 2-August 23, monthly meeting, Cali- fornia Country Club, Whittier, Calif.

SEPTEMBER

Western \Yood Products Assn.-September 10-13, semi-annual meeting, Hilton Hotel, Portland, Ore.

California Redwood Assn.-September 16, annual meeting, Eureka Inn, Eureka, Calif.

Red Cedar Shingle and lfandsplit Shake Assn.-September 20, annual meeting, Olympic Hotel, Seattle, Wash.

IIoo-Hoo International-September 21-25, annual meeting, Western Skies Motel, Albuquerque, N. M.

American Ladder Institute-September 22-25, Iall meeting, Broadmoor Hotel, ,Colorado Springs, .Colo.

Northwest llardwood Assn.-September 29-30, annual convention, Jack Tar l{otel, San Francisco.

National Hardwood Lumber Assn.-September 30-October 2, annual convention, The Fairmont, San Francisco, Calif.

OCTOBER

Alaska Loggers Assn.-October (tentative), meeting, Elks Club,

Ketchikan, Alaska, National Hardwood Lumber Assn,-October 3-13, convention tour.

National Hardwood Lumber Assn.-October 3-?. over.

Hawaiian postLas Vegas stop-

Wood Products Assn. of lfawaii-October 7, board of meeting, Honolulu, Ilawaii.

Southern Oregon Timber lndustries Assn.-October 11.

directors meeting, Rogue Valley Country Club, Medford, Ore.

Home Manufacturers Assn.-October 13-16. annualconvention, Caesars Palace, Las Vegas, Nev.

American Plywood Assn.-October 14-16, fall meeting, Sheraton Motor Inn, Portland, Ore,

Northwest Timber Assn.-October 18, quarterly membership meeting, place to be announced.

Pacific Logging Congress-October 28-30, meeting, Portland Hilton Hotel, Portland, Ore.

NOVEMBER

Washington Forest Protection Assn.-November 7, annual meeting, place to be announced.

Southern Oregon Timber Industries Ass1.-\[6ysmber 8, meeting, Rogue Valley Country Club, Medford, Ore.

FREMONT IS TEN YEARS OLD...

ART MILHAUPT & JANA OLSON

I NEMETZ &

VICK

MARY KOLSKY,

JANET VINCENT

ED EVANS

PETE SPEEK

DARYL C. BOND

HEN YOU say a man is the greatest advertiser in history, you must take into consideration William Wrigley. You see, when he started advertising gum at first-HE HAD NO GUM. All he had was a n{rme, and a wrapper and some swell ads. When the ads brought orders for gum, he bought the gum from already established gum makers who were short of orders. They did not advertise. * * *

They tell the story about the school teacher, who on Lincoln's birthday, displayed a picture of Lincoln to her class of youngsters and asked if they knew who it was. Little Johnny, in the front row, said: "Sure, teachero that's Mitch Miller." ***

And then there was the Indian girl who applied for relief. She said she was so poor she actually didn't have a Sioux to her name.

STICKTOITIVEN ESS

An oak is simply an acorn that stuck to its job. Sometimes it takes a whole lot more nerve to stick than it does to quit. But the reward is greater.

A little nonsense ,ro* ..rJ,h"n * ri Is relished by the best of men.-Anon.

Long years ago, I wrote a couple of books. A jokeJoving friend who bought one of them wrote me: "I read your ad and I bought your book. Why the hell didn't you get the fellow who wrote the ad to write the book?"

A GENUINE OPTIMIST

The most genuine optimist yet discovered was the man who was pulled out of a railroad wreck with one leg missing and who, when he discovered the extent of his loss, remarked-"Well, thank God, it was the one with the rheumatism."

If the rut-riders, the lo-""*"r*, J." ,*u-"nough-for-father and good-enough-for-me folks speak ill of you-Rejoice! You may be getting somewhere. But if they speak well of you-Beware! You may be joining their ranks.

The boss and the "t"rt nla *""" "*-r" luncho leaving the pretty little bookkeeper in charge of the store. Enters a handsome young man. 'oDo you keep auto accessories here?" he asked. The little bookkeeper smiled her sweetest. o'Only me,l' she replied.-Good Hardware.

The Merchqnt Mogqzine on

the Move

After 46 years on Sixth St. in downtown Los Angeles, The Merchant Magazine has fled to the suburbs' We're now all moved into new offices at 573 South Lake Ave., Pasadena, Calif., 91101. Our new phone numbers are (2I3) 792-3623 and (2I3) 792-M98. While there are improvements in the new offices that should help us put out a better magazine, the one we like best right now is that they are (aahhhhh) air-conditioned.

In San Francisco, we have closed our 420 Market St. office after 3l years. That tearing up of Market St' for the rapid transit finally got us. If we can be helpful to you, just call Cal Wood at (415) 391-0913' Cal is our new man for northern California and the Pacific Northwest, replacing Max Cook who has resigned from the company. Cal's new office address is Suite 1232, Hearst Bldg., San Francisco. For billing information, the number to call is (415) 346'6006.

Oqklond Club Gets Thqnks

Oakland Hoo-Hoo Club 39 has received official thanks from Roger W. Heyns, Chancellor of the University of California, for the club's $250 donation to the Clem Fraser Memorial Award, according to El Werthman, {und chairman. The money is used to help U.C. forestry students further their education.

To help raise part of the money, Club 39 sold bumper stickers at their Reveille meeting, netting $I00. The balance will have to be made up from donations. They ask donations be sent to Dave Mensing, Sec.-Treas., Hoo'Hoo Club 39, c/o Georgia-Pacific, P.O. Box 2407, So. San Francisco, Calif. 94080.

Potlotch Buys Mico

Potlatch Forests, Inc., has acquired the fifty'year old Mahogany Importing Company of Compton, Calif.

Potlatch president Benton R. Cancell said it was done to provide distribution channels for hardwood lumber and veneer that Potlatch plans to begin producing next year in 'Western Samoa.

According to Cancell, they will retain former Mico management and Mico will become the mahogany importing departmen! re' porting to W'. H. Slemp, Jr., vice president, wood products marketing div.

The new department will continue importing Philippine mahogany, Malaysian meranti and other species of tropical hardwoods.

Franklin M. Rawolle, former Mahogany Importing president, will manage the new department. William A. Howe, previously vice president, and Patrick E. Young, formerly Potlatch's importexport manager, will serve as sales managers.

Boise Cqscqde to Stoy in Boise

Plans for the construction of a $I2 million world headquarters building for Boise Cascade in Boise, Idaho, call for construction of a five story building occupying a full block.

There had been earlier speculation that the aggressive forest products concern planned to move to a large e,ommercial center in the West. Construction plans call for completion by 1971.

ilnilil*ffiffireilffiil|]|

LUMBER COMPANY, INC.

Founded 1935

Fir Pine Redwood Spruce Western Hordwoods

Direct MiII Shipments

Distribution Yards-San Francisco . Los Angeles

Los Angeles-7155 Telegraph Road 90022

Phone (213) 685-4506

San Francisco-l485 Bayshore Blvd. 94124

Phone (415) 467-8440

llEW IW&l YARD is a Z}-acre wholesale lumber and wood products distribution center. A major distributor in the Los Angeles basin since 1947, TW&J expects an October move to the new site. There are three others in So. Calif. Manager will be Frank S. Quattrocchi.

Huge new TW&J distribution yard being built

Officials of Tarter, Webster & Johnson, its parent company the American Forest Products Corp. and of the city of Cerritos, Calif., participated in ground breaking ceremonies at a major wholesale lumber and wood products distribution center which will be moved there from its present Los Angeles location.

When completed, the 2}-acre site will have nearly 71,000 sq. ft. of protected warehousing. Together with outside storage, this will permit a typical inventory of 7 million bf., enough material to complete- ly frame more than 7,000 typical single family dwellings.

Included is a 10,000 sq. ft. office and sales headquarters for the 65 person stafi.

The principal reason cited for the move is the need to be more conveniently situated to the major building and industrial

activities in the Los Angeles basin. The new location is served by three major freeways and also directly by railroad.

In reality there will be two distribution centers within the complex. One devoted to imported and domestic hardwoods for such customers as the furniture trade. The largest portion, however, will stock western softwood species in just about all grades and dimensions regularly manufactured. Included will be products such as plywood and millwork.

Many of the products stocked are manufactured by the parent American Forest Products Corporation. AFPC, one of the nation's principal lumber manufacturers had $105.2 million sales in 1967, principally from the lumber division, Tarter, Webster & Johnson.

PRESlllEllI C. T. Gray of American Forest Products Corp. and Cerritos, Calif., Mayor Frank Leo toeether break ground at site of disiribution center -being constructed for Tarter, Webster & Johnson div. o-f AFPC. They are flanked by fleft) AFPC vice president and. lumber products general sales managei Jack L. Ford and AFPC directoi Robert S. Wells, in charge of all 13 TW&J distribution centers nationwide.

SAI|E ]||O}IEY oncolor-matched PANETBOARD I|AII$

complete variety of packages

Club I77 stages:

Weekend with the wives

A BE\Y of lovely ladies, with husbands and escorts, gathered for the lSth An. nual Ladies Nighl at the Country Club Hotel in Palm Springs, Calif. Nearly 150 lumberfolk met for the weekend of fun.

Golfing started early Saturday morning at the magnificent Bermuda Dunes Coun. try Club. During the day, newcomers met at the hospitality room for a drink, then took a dip in the swimming pool be{ore

the evening dinner dance.

Club President John Dal Broi, Builders Supply of Palm Springs, officiated at the awarding of door prizes donated by generous suppliers. Ginny Hart, wife of Inland Lumber's Harley Hart, won the grand prize-a lovely Norwegian Blue Fox stole.

Golf champs were Dave Beauchaine, U.S. Plywood, and Ken Dietel, Pomona Lumber.

perfect for rack, counter, or peigboard. 10 window boxes of a color per attractive, compact display carton. 20 display cartons per master ca rton, 8 oz, and I lb. window boxes urso avaitabte.

21h 0z. "vlzA-PAK" clear, strong poly bags. Handy for rack or peg. board. 50 bags per innet carton.4 inner cartons per master carton.

0 Oz, Cleaf plastic cases (5oo Pc. minimum I' nails, 300 Pc. minimum l%/ nails). Perfect for shelf or counter. 12 cases per display carton. 6 display cartons per master carton.

VAR-I-PAK assortment of 8 colors in one mastei carton available in 2th oz. poly bags,4 oz. window boxes and 6 oz. plastic cases.

lil and l?ht', Tempered hard steel. Ring shank. smallest heads. Needle sharp points. Colormatched to all popular pre.finished panelboard shades.

Competitively priced and packated tor big profits. Warehouse and Mill Shipments, For full information and prices on this fast turn. over line, contact-

ilNEUP at entrance (1) to evening dinner-dance. (2) Marlene Berry and Minnie Lizotte handing out corsages. (3) Linda Short, guest and Rose Guillory. (4) Mildred and Ellis Johnson. (5) Tom Cobb, Ray Lizotte and Glenn 8erry at entrance. (6) Ginny Hart, winner

of Fox stole, Diane Line and Harley Hart. (7) Ed Walton and Glenn Carlton. (8) Guests at dinner table. (9) Annette and Jack Carlow. (10 Dora and Gordon Robinson. (l 1) Hubert Guillory, Farris Short and Wayne Solesbee. (l? Carroll and Daphne Crane.

4 02. wtNDotv B(lx

Our mana,gers think service is as irnporr

The men pictured here-Area Managers for Weyerhaeuser Company throughout the West-have hung out a new shingle. lt used to say "Distribution Center." Now our signs read "Customer Service Center."

With that new sign go some things far more important than the words painted on it. A special kind of attitude. And you'll find it only at our Weyerhaeuser centers.

It's an attitude that starts with this mqnqger promise: We're out to give you the best service in the wood products industry.

And every one of our Customer Service Centers can promise you:

I The personal touch. We won't be waiting for you to come to us. We'll be regularly in touch with you-to inform you about new Weyerhaeuser products, to show you new uses of proven

Weyerhaeuser products, and to learn your s1 so we can help with them.

I Profit-opportunity counsel. We want to help money. To do it, we're beefing up our loca specialty items, including Laminated Deckr Siding/Panel 15, new patented Designer Plyw, paneling and exterior siding, and three total prefinished hardwood paneling. So liou'll be e customers speedier and more complete service I Technical service. We havq a wealth of \\ search for your use. We're backed up by arc sentatives...hardwood estimators, laminater timators. and many other experts in the fore f Total wood products capability. Our Custor

t as ttreir produets. So that's a good sign.

ters can supply everything from common lumber and clears to architectural doors and custom paneling.

r Simplified buying procedures. We'll give you advancecommitment sales agreements to assure you of adequate product supply. We'll combine groups of products when shipping by the carload in order to get you the best possible prices.

These are just a few of the helpful things your Weyerhaeuser Customer Service Center does for you. Soon, one of the Area Managers listed below will be telling you more.

Meanwhile, please don't forget this: We're out to beat the competition. Not only in the important field of product quality-but in customer service, too.

Like we say, that's a good sign.

An8eline Glen Emmerton John Mcconaghy Joel Wallenstrom

SMOOTH SELL'NG

by George N. Kohn, Marketing Consultqnt Cofyright-Gcorgc N. Kahn

Room At The Top

In the corporate structure there is al. ways room at the top, but a limited amount. The hierarchy of management is such that the room narrows the higher you go. There can be only one president, one board chairman, so many vice presidents" etc.

This is not true of sales. There is plenty of room at the top in selling. To rise in your field you need not replace someone above you. Nobody has to retire, die or move out before you can step up. Selling depends on individual effort and you determine your own success or failure.

It takes ability and dedication to get to the top-and to stay tlere.

THAT SOMETHING EXTRA

The salesman, who stagnates at the same income level for several years, is not making the extra efr.ort to hoist himself up. He goes through the motions of his job, but that's all. He is unwilling to work smarter and harder. Yet he'll sigh with envy at the sight of his more affiuent colleagues as they vacation in Bermuda and drive Cadillacs. Are they basically better men than he?

They do work harder, however. They know the value of extra efiort.

Many salesmen, in their drive for the top, rely on what they think are easy solutions to their problems. They look for panaceas.

For example, they will buy a new suit and generally spruce up their appearance. Or they will start using mouthwash reguIarly to have a clean breath before prospects. They may even buy a book which gives tips for success in the business world.

I'm not condemning or belittling any of these actions. Each of them may help a man improve his selling power. But none of them is the complete answer or solution. II we could become prosperous by buying a fifty-cent bottle of mouthwash there would be more millionaires than paupers.

The point is that success-getting to the top-hinges on your determination to improve yourself in technique, efiort, personal relations, appearance and insight.

The successful men in selling today are leaders, not followers. They launched new methods, The things they initiated are now common practice. They were pace setters and trend starters.

THE RIGHT TIME

Many business success stories revolve around the submission of a new idea for which the time was ripe.

The builders who bought up vast land tracts in the suburbs in 1945 could not have picked a better time. Millions purchased homes in those areas.

As a salesman, you often encounter situations that demand prompt action. If you let the opportunity slip by it may never -come again.

THE GRACIOUS TOUCH

Years ago I accompanied my father to an automobile show. He was impressed by a new car on the floor and bought it on the spot from a dealer.

Walter P. Chrysler, the millionaire pres. ident of the Chrysler Corporation, wit. nessed my father's purchase and came over to us. He thanked my dad for his order and said he hoped he would be happy with the car.

W'e were impressed and so was everyone around us. Here was one of the giants going out of his way to show his appreciation to a customer.

From that day on my father swore by Chrysler cars.

Most men who get to the top have a touch of graciousness about them. And the bigger they are the more gracious they are. As a salesman on the way up you should cultivate this quality each day of your life.

Be thoughtful and considerate to your customers and prospects, but also have a kind word for secretaries, receptionists, elevator operators and doormen. This mode of behavior marks the man who is headed for success.

The president of a corporation once got a call from a customer who complained about the "shabby" way he was treated by a salesman for that firm.

'oWhat did the salesman do?" the president asked.

"He told me I was 50 years behind the times and was still in the horse-and-buggy era as to the wav I run mv store."

The president apologized and promised it would not happen again. When the salesman returned from his road trip the head of the firm called him in. He told the man about the phone call and then requested an explanation.

'of was doing it for the guy's good," the salesman explained.'oHe really does operate a museum the place needs modernization badly."

The president reflected a moment and then said:

"I'm sure it does, but your tactics will never get him to change. Your objective could perhaps be achieved by more subtle methods.

"You must remember that this man built up that business, bad or good. He is bound to be defensive about it, even though he may agree in his heart with you."

The salesman never forgot that advice and put it to work for him with other customers.

Let me leave you with this thought: There is always room at the top for the salesman who is willing to get there, not by cozy shortcuts, but by hard work, perseverence, thoughtfulness and imagination.

What rung of the ladder are you on? Perhaps this exercise may help you determine this fact, If you answer "yes'o to at least nine questions, you're on your way up.

l. Do you contribute something extra to your job? Yes n No tr

2. Do you discount quick or "easy" solutions to the problem of getting to the top?

Yesn NoD

3. Are you rilvare of the importance of timing in improving your sales picture?

Yes fl No n

4. Do you seize the right moment for ideas or suggestions? Yes fl No fl

5. Do you prectice graciousness in your dealings with customers? Yes ! No I

6. With receptionists? Yesn Non

7. Are you working hard enough to achieve success? Yes l! No tr

8. Do you shrug off the disappointmernts and strive harder the next time?

Yesn Notr

9. Are you diplomatic in making suggestions to customers? Yes ! No !

10. Are you dedicated to your job? Yes fl No D

11. Do you believe that you make your own luck?

YesD Non

12. Do you play square with yourself; i.e. do you recognize your own mistakes?

Yes ,! No !

Deolership Prognam Goes Nqtionol

The Nordahl Manufacturing Co., which makes sliding door pockets, mirror doors, prefinished sliding wardrobes and wardrobe hardware, is developing a national clealership program on their line of sliding mirror doors.

Ollen Peck, new national sales manager, is urging dealers to set up a unit in their display rooms. He feels dealers will also benefit from getting these into model homes and apartments.

The firm's Building Information Center is at their plant in Burbank, Calif.

George Borr Elected Co. President

Barr Lumber Co., a 63 year old mainstay among southern California lumber yards, which recently moved to Los Alamitos, has elected George V. Barr as president.

He replaces his father, Wilbur Barr, who had held the office since 1946. The elder Barr remains on the board of directors and will be active as a consultant.

Also announced is the promotion of Robert L. Reed from credit manaser to vice president and general ,n"r,agei. H" has been with Barr since 1953.

George V. Barr joined the company in

1956 after four years in the U. S. Marine Corps. He is a graduate of Arizona State. where he earned an M.S. degree.

Los Angeles Club Meeting

Los Angeles Hoo-Hoo club, continuing a tendency to hold the meetings as far from L.A. as possible, held their most recent one in Costa Mesa, nearly fifty miles from downtown.

But it was well worth it, anyway, what with the good golfing plus an interesting talk by Jim McDonough, senior referee of the American Football Leasue.

Retailer Bud Nelson, Buena Park Lumber Co., won the low gross while Don Gow picked up low net honors. First flight winners were Jim McFadden and Bill Rau; second flight, Hugo Miller and Jim Barnes; third flight, Jack Milliken and Bill Hoglund.

Grobe Lumber is 53

Grabe Lumber Co., located in Globe, Ariz.. since 1915. last month celebrated their 53rd anniversary.

The business, which has a branch yard in Pinetop, Ariz., operates as a corporation, with Earl Grabe, president; Dale Grabe. v.p. and Mrs. R. A. Grabe, treasurer.

Weslorn Lumber & Building llateriols IIERCHANT

F0URTH Gtl{ERATl0l{ heir apparent, George Conley Barr (l) helps with flag raising that marked opening of Barr Lumber Co.'s new offices. That's his srandoa. Wilbur Barr (c) and father George V. Barr {-r); yird is in Los Alamitos, Calif.

AITET{DlllG recent Pacific Coast Builders Conference in San Francisco were Oscar Furnes, president of Nordahl Mfg. Co. and 0llen E. Peck, newly appointed national sales manager for Nordahl.

Construction Forec<rst Mixed

Scarce credit and cutbacks in public spending in the second half of 1968 will lead to an erosion of some of the gains registered by the construction industry during the early months of the year, forecasts the F. W. Dodge Div. of McGraw-Hill.

"Business-related construction is likely to pick up toward the close of the year," reports George A. Christie, chief economist for Dodge. ooHowever," he pointed out, "mortgage problems will slow housing activity in the second half, and most types of public construction will feel sharp cutbacks in federal spending"'

Passage of the tax program at mid'year will keep the expected housing decline from becoming another 1966-type disaster. By July, perhaps sooner, he said, housing starts will be in a decline that *itt U" turned around only when monetary policy itself is reversed' This, hope{ully, will happen sometime before the end of the year. While the rate of housing starts might dip as low as 1'25 million during the second half, the year's total can still reach a level between 1.40 and 1.45 million if credit conditions by year-end permit the start o{ a strong upswing. Contract value of 1968 housing will be about 12 percent higher than the depressed 1967 total, with multi-family accounting for a very large part of the increase.

One of the prices for delaying the passage of the surtax to mid' year-forcing credit restriction in lieu of fiscal restraint-has been to reduce by nearly half the much-needed expansion in home' building, Christie said. "The better-late'than-never recognition of the need for tax restraint should at least prevent a total collapse in the second half and pave the way for improvement in 1969."

Congress Mulls Redwood Pqrk ldeo

The U. S. congressional machinery, moving at its usual pace, is doing its usual legal backing and filling over the proposed redwood national park.

The House Interior National Parks subcommittee has held its sessions to consider the various park proposals. The House Rules Committee says its deadline {or consideration of any new proposals is early July.

It now appears that it will be fall before anything definite comes to pass, one way or the other.

Duke City Sold to Conglomerqle

Duke City Lumber Co., Albuquerque, N.M., has been purchased for $3 million by U.S. Industries, Inc., a diversified manufacturer and distributor of industrial and consumer products based in New York.

Maurice Liberman, the current president will remain in that capacity, according to U.S. Industries' president I. John Billera. Duke City did $9.3 million in their last fiscal year.

CONTINENTAL-CHRYSLER-HERCULES

INTERNATIONAI-WAUKESHA-WISCONSIN

REMANUFACTURED FORKLIFT ENGINES EXGHANGE

Clark-Towmotor-Ross-Hyster-Champ

Yale-Allis Chalmers-Baker-Hough Payloader-Etc.

lmmediote Deliveries-No Downtime

I I600 WRIGHT ROAD, LYNWOOD, CALIF.

l2r3l 639-2552

l2r3l 6364221

, white r, Sugar Fir Pine Pine

up to 18'. Fine old growth timfrom our Yollala Tree Farm.

- c0Rilrl{c .PASKEI{TA

PERS@NALS

William F. Rooney of Georgia-Pacific has been named by the American l{ardboard Association to head their promotion committee.

Henry Fulcher, Jr., head of Sitco Lumber Co. and current president of the Imported Hardwood Products Association, extended a warm welcome back to another veteran Texas concern, the Alexander Schroeder Lumber Co., which rejoined IHPA as a regular member last month. Freil P. Gerney, vice-president of the firm, will take an active part in future IHPA affairs.

Don D. Goode is the new store manager at Stringfield Bros. Lumber & Building Supply in Eugene, Ore. For the past nine years he had been salesman and asst, credit mgr. for Eugene Planing Mill.

Jim Allen is the manager of Forest Plywood Sales'new retail div., co-owners Allen E. Boal and Philip H. Weston have announced. Outlet is in No. Hollywood, Calif.

Harold M. Philip has joined Tarter, Webster & Johnson's Stockton, Calif., office to head up a lumber buying operation established there. Jack's been with T.W.&J. since 1946.

Bart A. Ecklund has been appointed superintendent of research at Union Lumber Co. He was fortnerly wood technolog:ist for the research and special products dept.

Wcat.rn Lunber & Bullding iloleriok TYTERCHANT

R. H. Emmerson & Son sales chief Sam \Yltzel spent a week in Texas longhorn country last month on business.

Ziel & Company's Mike Madison has just returned to San Francisco after nearly a month tramping around the steamy jungles of the Brazilian Interior in search of additional exotic hardwood sources.

Fred Baybarz, the president of Lodi-Fab, has appointed Bob W. Bethurum as general manager of the Lodi, Calif., based manufacturer of universal and cantilever type racks.

Alan Lambert has been promoted by Dant & Russell, Portland, to vice president. He handled their Canadian onerations for the last five years.

It's a boy!! for Jim and Roberta Strait, Anthony Francis, by name. Birthday was June 6. Jim is the energetic rp. of Strait Door Co,, El Monte, Calif.

Evans Products Co. announced the ap- pointment of John A. Elorriaga as vice president. Elorriaga joined Evans as assistant to the chairman of the board, which position he will retain.

At the 1968 annual meeting of shareholders held in Portland, Ore., the shareholders reelected 14 Evans Products Co. directors.

Ralph Dales has rejoined E. A. Padula Lumber Co. and has opened a second sales office at 407 South State St. in Ukiah, according to owner Elmer Padula. Ralph more recently had been with Sam Wingate Lumber Co. in Cloverdale and prior to that had been 7 years with Padula Lumber at Willits, Calif.

Mel J. London, has been promoted to vice president and general manager of the Calaveras Cement Div. of The Flintkote Co., H. F. Stepanek, cement group vp. has announced.

George J. McGaffigan is now marketing mgr. for Serendipity@, the leisure home division of American Forest Products Corp.

Mrs. Evelyn Silva, formerly of Angelus Hardwood, has joined the office staff of Simmons Hardwood in their new Montebello, Calif., facility.

Jay Calloway has joined the sales staff of Fir and Pine Lumber Co., Burbank, Calif., for the San Fernando Valley and West Los Angeles Area. fle had been with Anawalt Lumber in San Fernando.

Les Passmore, Central Valley Box and Lumber Co., is now marketing, from a Los Angeles office, forest products imported from "fmnadec" of Quito, Equador.

Yalerie Gardner, eldest daughter of Lumber Ass'n. of Southern California exec. vp. Wayne Gardner, is celebrating her high school graduation by taking a combination train and bicycle tour of Europe with ten other girls.

George H. Awai is Kaiser Cement & Gypsum's new cement rep in Hawaii, according to div. sales mgr. John S. Farmer. Charles A. West is the new plant mgr. at Abitibi's modern new plant in Cucamonga. (Yes, Virginia, there really is a Cucamonga, Calif.)

Lester M. Hansen is the new director of sales and marketing for the softwood plywood div. of Vancouver Plywood Co.

Henri Muth. who headed International Paper Co.'s Longbell Div. in San Francisco is retiring. He managed import-export trading.

Miss Catherine llandley has been appointed publicity manager of the Building Products Division of Boise Cascade'Corp., Robert J. Weston, divisional general manager, announced. Miss Handley has a wide background in the advertising and public relations field.

The first awand "for distinguished reporting in depth on the region's wood industry" was presented to Malcolm Epley, associate editor on the Long Beach, Calif., IndependentPress-Telegram. Presenting the award was William J. Cary, Jr., acting director, public afairs, Western Wood Products Assn. The award was signed by Frank R. Gilchrist, WWPA pres.

Charles Sappington, head scaler at Kimberly-Clark's Anderson mill, has been named certified scaler by Westem Wood Products Assn. on the basis of written tests and check scaling. Sappington is one of the first scalers in this area to be certified.

Gene Courchaine, who put in two decades in the lumber biz, before opening his Tastee-Freez store in Whittier, Calif., saw his daughter Gayle become Mrs. Richard Stevens Aug. 3, wedding was at St. Gregorys.

Frank Bader, manager of the Ed Fountain Lumber Co., Los Angeles, shot a holein-one recently at Irvine Country Club. One of the witnesses was John Ferguson, Bayshore Lumber Co., Tustin, Calif,

Pete Speek, Daryl Bond and Ed Evans are back at their Fremont Forest Products' desks after the Willamette Valley Hoo-Hoo blast in Eugene, Oregon.

Bob Shannon is now selling out of Union Lumber Co.'s San Francisco ofrce, after transferring north from Union's Santa dna, Calif., office. Pete Parrish is taking over for Bob in the southland.

Robert C. Gimlin, a veteran of more than 20 years in the building material industry, has been named president of Abitibi Corp., a national manufacturer of hardboard and plywood interior and exterior building products.

Bill Nickerson of No. Hollywood's Nickerson Lumber recently returned from a two week vacation in Hawaii. They returned viaLasVegas...whee!

Raymond T. Estes is back at IBMC in North Long Beach, Calif., as plant manager after a two year's absence.

John Yertin has joined Nickerson Lumber, No. Ifollywood, Calif. He is specializing in brokerage sales, direct mill, l.c.l. and the like.

Paul Kent and his wife have returned to southern Calif. from a month's visit to Alaska. Now it's back to lumber wholesaling for Paul. Tour included flying to Sitka, visiting several cities, then home to the lower 48 via the Inland Passage.

A. J. Agather, resident mgr. of St. Regis' big spread at Libby, Montana, says he plans to retire after more than 40 years in the business.

A. O. 'Al" Marshall is the new director of sales and marketing for Forest Products Service Center, Spokane, Wash. according to company president Gene D. \il'ard.

Tom Hugunin, Mountain States Lumber Dealer's Ass'n. vp., is reported to be recovering nicely from a heart attack suffered the last day of May.

Earl Clendaniel, ex-San Francisco area mgr. for Kopper's forest products div. has been promoted to district mgr,, Houston, Texas. R. E. Hug, a Kopper's tech rep. working out of Oroville, Calif., has been promoted to Clendaniel's old job.

Bill Howe, sales manager of the new Mahogany Importing Co. Div. of Potlatch Forest Products, has returned from a 2 week sales trip to the Midwest, Colorado and Utah.

Nlarshall Munt joined the California Redwood Assn. as wood technologist in the association's technical service division. Munt will be assistant to the division manager.

Clifr Rauch, former director of sales and marketing for Sunset Plywood is now sales mgr. for Monier-Raymond Concrete Tile Co. in Carona, Calif.

Sallye Bissell is now working for Yaeger and Kirk Lumber Co. in Santa Rosa, Calif. Sallye has worked for both 'Weyerhaeuser and Tarter. Webster & Johnson in Los Angeles.

Nd#CW';;;='ffi

By ROSS KINCAID executive vice president

THE FEDERAL Trade Commission Report on Misgrading of Lumber released recently states that oothe masquerad-

lumber has bilked consumers of millions of dollars; has reduced the margin of structural safety in innumerable dwellings and, in the afiected market areas, has im. paired competitive mores among surviving wholesalers, retailers and contractors."

At its July 23-24, 1964 meeting, Western's board of directors passed a resolu-

. Small enough. . to do it fight

This is Rosboro , with o repulotion lor quolity linished lumber products. Our extensive mill lcryout qnd modern methods enqble us to do qll things thot qre done by the lorgest lumber operotions. ond to do it the most economicql

woy. Yet, being smoll, we crre oble to give personol qttention to eqch customer's needs. Mixed cqrloqds ond combinqtions of plywood, lumber qnd "stock" glu-lom beqms qre crvqilqble to your specilicotions.

tion which recommended the grade-stamping of all species of common lumber prior to shipment from the producing mills. On July 25, 1966 the board endorsed the national's board action on proposed new lumber sizes taken on May 11, 1966.

In view of the FTC report, there has apparently been very little change during the past five years in the abuses of grad. ing and grade-stamping. It is startling particularly if the industry has been aware of these practices and the imminence of federal rules and inspection of lumber. The Western and its members have been and continue to be concerned. The lumber industry can ill afiord to degrade itself in the face of growing competition from competitive products and industries.

We want to extend best wishes to the following new members: Ashton Building Center, Ashton, Idaho; Island tumber Co., Inc., Bainbridge Island, Wash.; Madison Lumber Co., Inc., Seattle; Manzanita Lumber Co., Manzanita, Oregon.

New associate membeis of WBMA are: Tommy Thompson Plan Service, Bothell, Wash.; Masons Supply Co., Portland, Ore.; Don J. Young Co., Inc., Yakima, Wash.; Neuman Supply Co., Eugene, Oregon.

ALSC Still Trying to Cope

The American Lumber Standards Committee, meeting recently, considered a number of issues relating to the proposed softwood lumber standard.

They did not achieve the required 75 percent majority vote needed to re-submit the proposed new standard to the Department of Commerce for processing under its new standards procedures. Failure to achieve this majority is attributed to earlier unsuccessful attempts to reach agreement on the grade writing jurisdictional issue. Key issues discussed by the ALSC included related sizes for dry and green lumber, working stress development and approval, and grade writing jurisdictional problems.

Newest efiort to defeat the proposed new lt/2" dry standard involved a proposal to establish the existing standard sizes at the green condition and equate dry sizes downward. The proposal was described by foes as being completely unworkable since it would result in odd unrelated fractional thicknesses and widths for dry lumber which would be unacceptable to designers and consumers. This group also proposed that Modulus of Elasticity values (MOE) for lumber be predicated on lowJine rather than the average values which have been used successfully for many years.

Committee debate on the grade writing monopoly for a single agency in each region was confused, many said, both by the wording of the motion and the unfamiliarity of new or alternate committee members with the complete issue.

ing of low grade lumber for high grade

FIR

ItrEl news andviews

\f/ H I LE 1'l [ER E a re signs that horne YV buildirrg in thc Vcst is pickirrg up in most localities. thele are also important signs lt,'ading one to belicve that we are developing alr ever-incrcasing consumer malket. Here's what I mean, People are bcing far:ed with higher interest ratcs? so thcy arc staf ing put. Thcy are firing up antl thel' are rtmodeling.

Statistics in Santa Clara County, Calif., Ior example. show that apartment vacancies from June, 1961, till no\!. have dropped lrom IS/a to less than one pr:rt:ent. From an inventory of over 9,000 vacunL upaltments two ) eirls ago. lhere ure available today in this suburban Bay Area.

by BOB McBRIEN executive vice president of the Lumber Merchonts Associqlion of Northern Colifornio

Your best bet reolly efficient of West Coost

for distribution lumber

AIR.DRIED KILN.DRIED GREEN

5TUD5POSTSSPLIT PRODUCTS

Reasons cited for thest: figurcs are tight money for a reduction in production, and a stea<ly influx o[ 4"000 newcom('r's p('r' month in thc area.

Both of these facts should ring a bell with letail building matclials dcalers- telling them o[ two important steps to take in their business. Thc first is dt'vote more time and t:fiort to tht: remodeling and consumer mar:ket. The second is to advcltise to acquaint the newrromer-* with youl compan\..

In my day-to-day disuussions rrith northern Cali{ornia rctail dt'alers. many have been most {rank in telling me that they rvould have had serious troubles a vear or so bar:k if it wcrc not for the consumr.r business. Ho.r.ins starts were down and out. and tract work was almost rron-cxistcnt in many aleas. Simply, it was a ('ase of living ofi consumer and remodeling sales. -x- -x- *

Tract work has bcgun again. but {ew are willing to stick their necks out and say just how long it will be steady and strong. Almost all, howt,ver. are rvilling to bct on the futurc of lhe rcmodeling and consumer market.

I'd welcome yor. thuugi* ." ,n* subject as it is one that is most oltcn discussed. Just tlrop mc a line at your convenience.

DOUGLAS FIR WHITE FIR

SUGAR PINE

PONDEROSA PINE

"At Holmes, fost shipment is the nome of the gome . . roil or T&T"

Production & Home Off ice

Fred HolmesCorl ForceJim Buckner P.O. Box 665Ft. Brogg, Cdlif. 95437 Phone l7o7l 9644O58 TWX: 707-573-8259

B0B tells how dealers stayed in business by switching their operations from concentrating on tract builders to selling the consumer. less than 500 unit,.

MIRROR DOORS

FEATURES GALORE

O Full length mirrors for "HERI" a Adds o feeling of spociousness to room O Overheod suspension O Conceoled guide -or floor 13q6k o Jump-proof trock design o Mony sizes 6'8" or 8' height. Widths in foot modules from 4' to 8' o Rollershighest quolity seoled ond pocked boll-becrings with smooth, silent nylon rifs. a Ample verticol honger odiustment up to %' o Slender sight lines-but sturdy oluminum construction o Choice of colors. Anodized cleor, gold or block o No unsightfy puffs o Ponels moy be glozed with 3/16" Crystal or 7r " plote mirror.

T HE ARIZONA SCENE

SecretaryManager

COMMITTEE of the Arizona Retail Lumber and Builders Supply Association, made up of Ray W'ells, The O'Malley Companies; Jim Killen, Foxworth'Gal' braith Lumber Co.; Larry Hamman, Hamman-McFarland Lumber Co.;Tom Fridena, president of the association and Frank Davis, executive vice president of the association, met recently to set uP a more dignified employment service within the association. The object is to more adequate' ly fill the association member's need for their employment requirements.

It was decided by the group, that a standard job application form be adopted by the association and made available to association members. The executive vice president of the association would screen the job applicants and make the applications available to other members. Also,

NEIMAN-REID OPENING

(Continueil lrom Page 6)

AII the latest desigrr concepts and customer conveniences have been incorporated into this new store, including climate controlled air conditioning, automatic doors, and one-stop check-out facilities.

Customers ean purchase complete do-ityourself materials from all departments, and need only checkout at one cashier.

Larger purchases and bulky goods can be picked up at a convenient rear service area.

Company policies include guaranteed money-back satisfaction, flexible monthly revolving charge credit plan, expert technicians in each department capable of giv. ing free t'how to do it" advice on all repair and fix-up projects, and extra floor sales help to provide old-fashioned service with a smile.

Store hours for the new Neiman-Reed Lumber City store in Mission Hills will be daily, 8 a.m. to 9 p.*. On Saturdays and Sundays, 8 a.m. to 6 p.m.

Their other two locations, also in the San Fernando Valley are at Burbank Blvd. and Fulton Ave. in Van Nuys and the Chatsworth home improvement center, Canoga Ave. at Nordhofi St.

Not content to rest on their already impressive laureh, the pair plans to expand more. Bob Reed sayso o'We are contemplating new stores in the future and negotiations are now being made."

We'll bet they make it, too.

members will make known to the association office their job openings.

The association, through its newslettero will keep its members advised of the job applicants available.

Ray lVells, chairman of the association education committee, also reported at the meeting that Phoenix College was considering a building material training epurse

to be inqluded in their curriculum.

We[d aho reported that the association now has thirteen enrollees in tJre programmed learning course being sponsored by the national associaation.

Crollup Yords Buy lvlodison Co.

Gallup Yards, Inc. of Moocow, Idaho, (a division of Troy Lumber Co., Lewistonn Idaho) has purchased The Madison Co. of Moscow. The two firms are adjacent to each other, and according to Robert Lightfield, Gallup's manager, they plan to remodel them into one operation.

Edward H. Nygaard, Madison's lormer manafter, and other personnel will be retained by the new operation.

'. or iust call Hobbs Wall!

We represent oyer one hundred Western producers of Ponderosa and Sugar Pine... Redwood lumber and Redwood split products... Douglas Fir and White Fir ... Hemlock and Cedar lumber, as well as a complete line of Gedar fencing. Your one callto Hobbs Wall is a short-cut to fast service and the right grades at the right prices, backed by a solid reputation for dependable dealing.

Astaff of veteran lumbermen experienced in handling the requirements of the retail dealer

United in their effort to provide prompt, efficient service on orders from our

United inventory of prime softwood maintained with the retail dealer's needs in mind.

SouthwestFirm Plons Exponsion

Plans to build a plywood manu{acturing plant in Arizona's White Mountains area and double the size of Southwest Forest Industries' paper mill at Snowflake, Ariz., have been submitted to the firm's board by J. B. Edens, S.F.I. president. A decision is expected in mid-July.

S.F.I., which earlier saw two merger attempts collapse, has decided to expand via internal-external growth, rather than by mergers, Edens explained.

Some 900 new jobs are expected to be created if the plan goes into effect.

Plywood Distribution Pqtterns

The plywood distributor members of the National Building Material Distributors Association account for over one-half of the volume for residential plywood, according to their recent survey.

Reports from the U. S. Department of Agriculture place the total U. S. consumption o{ softwood plywood at 13.I billion square feet (/e-inch basis) of which about six billion sq. ft. is used for residential construction. NBMDA's survey shows slightly over 3Y+ billion sq. ft. of softwood plywood sold by NBMDA distributors during 1966.

Hardwood plywood consumption in the U.S. during 1966 has been estimated at five billion sq. ft. (surface measure) , with the furniture industry and others taking a large share of this plywood. The NBMDA wholesale distributors sold over I.1 billion sq. ft. of hardwood plywood during 1966 with the major portion of this product (777.5 million sq. ft.) being used for prefinished wall paneling.

ARIZONA CONVENTION

(Continued lrom Page 8)

and Henry Galbraith, F<-rxwolth-Galbraith Lumber Co.

Vhile a consensu.s didn't seem lo emerge from the panel's discussion, it did seem evident that a greater flexibility and willingness to accept change was needed by the average dealer. And the same went {or the manufacturers.

That dynamo-spt-'aker, Heartsill \It'ilson. fully awakened any potential after lunch sleepcrs with his ringing talk on "Tlrt' World of the Uncommon Man."

A serious note during the fine banqut:t that wrapped up the converrtion tltat evr:ning was plovided by Jay O'N{alL:y wh<r gave a moving tribute to the membcrs ol' the association and busint:ss that had died the past 1ear. A minutc o{ silcnce was observed in their remembrarrce.

The lucky door prize winners during the convention were: Clifi Floyd, Vaughn Lumber Co. of Chandler; Howard Snell, Hamman-McFarland Lumber Co. o{ Phoenix; Hank Stanton, Phoenir Cement Co. of Phoenix: Loyd Bowcrman. 0'Mallc_v's of Clendale; Ray Wells, O'Nlalley's Industrial Relation Dept.; Pat Simone. O'Malley's Data Pror:essing; Jim Barlow, O'Malley of 'Iucson and Colleen Gyori, wife o{ John Gyori of Duke City Lumber of Scottsdale.

Produced in Colifornio to give you one-week delivery by truck to your yord or job site. Wholesole discount to lumber deqlers.

Lowest prices on Glu-lom ond Potlotch Lock-Deck.

Complete service D Any size or

shope-stroisht or curved D Engineering ond design service D Pre-finishins with Olympic stoins.

3 Carlow Company

Warehouses

To Serve All Soufhern Colifornio Deqlers *

l7O3 N. 8th Street

COLTON, Coliforniq

714-.825-0672

ll38l Brqdley Ave.

PACOIMA, Coliforniq

2r3-899-5208

150 Eqst 59th Street

tOS ANGELES, Coli{ornio 213-233-629r

Lctftctrs

MEMORIAT GROVE

Dear Editor:

Ttre Hoo-Hoo Redwood Memorial Grove is the best idea I'd heard of since this venerable lumber fraternity was established. No more fitting tribute to the late C. D. IcMaster could have been arranged. Every lumberman in his heartof hearts has a soft spot for the beautiful Northern California trees. And if he could choose a place for his soul to rest through eternity, it would be in a grove like the Iloo-ffoo Memorial.

I'm planning to make my donation to the Save Ttre Redwoods League for this worthwhile cause.

Son Diego Representolive W. H. "Bill" Pruill 3133 t{r. Miguel Dr. Son Diego, Colif. 92114 vr$t 4744126 *

MoR8Ail 000RS

lor EYery Use

M400 Interchhngeable Panels Entrance Ooors-All IYPes Stair Parts *

SE00f,C0 Louvers & Golonial-Modern Hardwood Flush Panel Doors i

ttusH D00RsASH-iIAIIOGAtIY _BIRCH_

HARDBOARD_BEECH *

FIR PtYyV000JAPAI{ESE PTYW|ltlD *

NORD DOORS

rouvER DooRs

3 PANEI. DOORS F-30

FOUR PANET RAISED F-44

X-BUCK FRONT DOORS (F-2035 Series)

sAsH DOORS F-l30

RAISE PANEI TOUVER DOORS

SCREEN DOORS

FRENCH DOORS (F-1500 Seriesl

DUTCH DOORS

FANCY FIR DOORS (ENTRANCEI

TOUVER BTINDS

MONIEREY TYPE DOORS (F-230O Series)

..SOUTHERN AIRE" DOORS

CARVED DOORS

SPINDTES_POSTS *

Esrqblished | 896

WHOIESAIE ONLY *

Membcr

Notionol Scrh ond Door

Jobbcrr Arsoclodon

Truly yours, Stan Calloway Lodi, ,Calif.

SHOPTIFTING HURTS

Dear Elditor: Thanks for your useful tips about shoplifters. Our operation has been hit for some time by their activities. Now we know what to look for maybe we can spot some of the trouble makers. Last year shoplifting hurt us; a small business operating on a tight margin of profit cannot allow this kind of thing. Hopefully it will get better.

Sincerely yours, Sid Goldfarb Los Angeles, Calif.

IUMBER TIFTS

Dear Editor: It was exciting to see how himber could be airlifted to geographically inaccessible areas like T, W & J was doing in your June issue. We've long been saying that lumber can go anywhere and do anything and this proves it.

Sincerely,

Mrs. Perry Forescyth Los Angeles, Calif.

Exclusively for California . .

Ncw LEt@natutr@

Vermiculile lnsulotion

Jttst Pour in the Core f or Better Blnck Walls has been published by the Vermiculite Institute. Comprehensive and illustrated, the folder gives "IJ" tables for single concrete block thru-walls and block back-up walls. Similar tables for cavity walls of brick, split block and stone.

Installation methods for new and existing walls, sound reduction and fir+resistance are also covered, Vermiculite in the cores of a two-hour concrete masonry wall increased the fire-rating to four hours in a recent fire test.

WRITE: The Merchant Magazine, 573 So, Lake Ave., Pasadena, Calif. 91101.

Adhesives & Solvents

A six page fold-out brochure gives information on uses, qualities and special properties of four Consoweld Corp. adhesives and solvents.

alog from The Ceco Corp. (Bulletin 2040-P) is available to aid distributors in recommending steel doors on the basis of economy and lower maintenance and replacement costs.

The guide includes portions on door hardware, door design data, a steel door selection chart, factory-finished doors, frame installation and other data.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Fire Control Movie

American Institute of Timber Construction ofrers for sale or loan to its members, a 16mm color-sound movie on structural glued laminated timber. The 28rh minute film, The Wood, Th.a.t Coulil, depicts the fabrication; quality control and wide variety of the uses of structural glued laminated timber.

The movie illustrates many applications while stressing other desirable properties of engineered timber construction' The movie is suitable for showing to technical as well as nontechnical audiences.

Prints of The Wood That Could may be ordered from AITC headquarters and are also available for loan to members with sufrcient advance notice.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Pqnel, Dex ond Beom

Sticks through thicfi and thin

It tells which adhesive ls recommended for bonding laminated plastics to coie materials; what adhesive can be used for spraying bonding; which solvent and adhesive to use where safety and non-flammability is desired.

WRITE: The Merehant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Steel Door Cclrolog

Steel Dowa, a 40-page illustrated reference guide and cat-

A full color folder published by Rosboro Lumber Co. features Douglas Fir and West Coast Hemlock paneling in both lz" and,7n" thickness with a choice of six tongue and gtoove patteras. They also feature this product in their small finger joint splice, making it available in any quantity of any specified length. Finishes, applications and specifications for sizes and patterns are all illustrated.

Decking and beams are illustrated in the color photographs. Decking is explained in 2x6 and 2x8 single tongue and groove, and 3xG double tongue and groove, featuring economy of application and maintenarice.

WRITE: The Merchant Magazine, 573 So, Lake Ave., Pasadena, Calif. 91101.

to more qnd more Colifornio deolers ond distributors. For yeor oround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.

Old Growfh Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westport, Oregon

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly . manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

A. W. NETH, Lumber Sales

Southern Galifornia Representative for

Products, promotions ond soles qids

Fnodu@t you

FnoffEts

Compoct Entry

Canned goods can be stored in a minimum amount of space in the compact Pantry, available as an optional convenience in Long-Bell Luxuria kitchens. The pantry is 24" wide, 84" high and 24" deep.

cqn use to build sales

ond profits!

two swing-out compartments, each with TWO New Filigree PqtternS five shelves.

The upper door opens up to a space for storing bulky items. The pantry is available in all styles and finishes in the LongBell Luxuria line of cabinets.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Fingertip Stopler

Only fingertip pressure is required to drive staples with the Bostitch Model Regal 45 half-strip Standard Stapler. A green extension knob provides the extra leverage.

Regency and Rosette flligree hardboards have been introduced by Masonite Corp. Regency's four-pointed stars and decorative

Quick, convenient storage of canned goods

The lower door opens up to four compartments, with shelves spaced for storage. Five shelves are inside the door itself and six adjustable shelves are mounted in the back of the cabinet. In between are

The Regal Model 45 has a polished chrome finish.

Regal 45 is packaged in blister packs or individual boxes. Suggested list price is $2.29.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Attractive, self ventilating filigree panels

ovals combine to capture the excitement of Spain. Endless circles forming facets are the hallmark of Rosette.

The panels are ideal for room dividers, cabinet doors and portable screens. Patterns come in 2x4', 16x72",2x6' and 4x8' sizes. The ,A" t}:rick panels are complemented with a complete set of accessories, including ready-grooved moldings, ceiling spring plungers and bottom glides.

TilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Designed and priced for impulse Purchasing

Pockoged To Increqse Soles

Independent Nail, Inc., announced a point of purchase packaging program for its colored interior hardboard nail line. A free standing or wall mounted display is made of steel and is designed to promote sale of blister packaged colored nails.

Dealers select from 12 different colored interior hardboard nails in l" and 1(h" sizes. Standard kit includes stand with 36

is also available as an accessory to "Claws" already in use.

According to Cooper-Stanley, 2y2 yeats of case histories show that the ttClaw" can trim up to 75 percent from operating costs.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Drywoll Strength & Speed

Gold Bond Sta-Smooth, a three-step gypsum drywall system, ofrers joint strength with insurance against ridging and beading. Key feature of the system is a tapered "V" edge configu.ration and a hardening type joint compound. The compound has low shrinkage characteristics and is used with standard tape and finishing compounds.

The compound adds strength because it is less afrected by moisture than conventional compounds. Up to 30 percent extra bonding area is provided by the StaSmooth system. All flat joints are filled and taped in one operation. Improved edge design allows for easier aligning of panels. Panels are available in rk" and V8" thicknesses, 4' widths and customary lengths.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

New Pqneling Line

f 3o 3 o7 r) r nr a

Hardboard nails colorfully packaged mounted packages and 36 additional blister packs for stocking. Suggested retail price for blister packs is 55d each. Dealers get stand free.

More than enough nails to install three panels are included in each vinyl blister pack. Packaging displays size and color of nails. And the package back allows opening and resealing.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

The "Clow" Strikes Agoin

The addition of a new cutting blade to to the Cooper-Stanley "Claw" means this tool can shear rods up to 1" in diameter and tree limbs with diameters of 4 to 6". The cutting blade's scissor action comes close to the "Claw's" pivot point for maximum cutting power.

The "Claw" fits onto the arm of a backhoe, replacing the bucket. The cutting blade

The addition of the Heritage paneling Iine by Weyerhaeuser brings consumers paneling choices to fit five different price ranges. Heritage uses natural grade hardwood veneers. Wide grooves and decorator color tones go well in modern homes.

Heritage is 7a" thick and 4' panels come in ? to 10' lengths. It's available in 1? colors and in birch, oak, elm, cherry, hickory, walnut and ash.

Weyerhaeuser added new colors and species to its Forestglo and Muralwood lines. Forestglo is available in seven species and 1? colors. Frosted Teak and Pastel Cherry colors have been added to Muralwood.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Floor Covering Merchondiser

Caldow Ceem-Less floor & wall covering offers a compact floor merchandising display to serve as a custom color planning center for seamless flooring. The unit holds

Wide grooved hardwood paneling

a full stock of the Ceem-Less 25, 50 and 100 sq. ft. glaze kits, the regular Ztk lb cartoni of color chips and assortment of 20 colors in the four ounce accent chip packs.

The four color header display is designed to aid in sales with suggestions on whire to use Ceem-Less, simplified t'roll-on" application instructions and recommended kit sizes and prices. The top shelf is a sample of the finished product.

The unit is 36" wide, 20" high and stands 66" high overall. It displays the ready-mix line of 1? color chip patterns also.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena' Calif. 91101.

Pitch Sow Choin

Pioneer Saws Ltd. has arurounced its Duracut and Sureguard saw chains will be produced in Va" pitch for faster cutting. Both chains feature "Beaver Tooth" design.

The teeth are made of steel alloy, precision ground, with chrome plated surtaces. They are longer than regular saw chain and cut a narrower kerf to help reduce vibration and fatigue.

Duracut chipper chains are available in .4",71L6" and. tk" pitches. The Sureguard chain is also available with .4" pitch.

WRITE: The Merchant Magazine, 573 So. Lake Ave.. Pasadena, Calif. 91101.

Ropid lnlermediqfe Noiler

The Duo-Fast Intermediate Nailer is an automatic nailer driving nails in the 1%" to l7A" range. Besides a power-pak, the nailer has coil-type nail cartridge. Nails are assembled in a coil by means of a plastic strip. The coil is placed in a

Werlrm lumbcr & Sulldlng fforwtclr ,ltEtCHAtt{T

The nailer has a 300-nail capacity and drives a clean nail with no cohering residue. It can be operated at a pressure of 80 psi. Operation is by trigger or touchtrip method. Model IN-123 weighs Irh, lbs., is 13" high and 10[" long.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

C,onodicn Louvers Enter

U.5.

One of Canada's leading manufacturers of aluminum louver panels is introducing

Nails cleanly and quicklY a circular magazine and the end of the strip is inserted into the front nose of the tool. Nails feed and drive automatically up to 280 nails per minute during testing.

Specific sizes for each eplication its products to the United States. Louvertec, Ltd., located in Montreal, recently completed a luminous ceiling system in the

MAKE MONEY WITH HARDWOOD

Let

Ve operate mdern millwork facilities within our own location for prompt, supervised service.

For detailed' inlormation call

new Colombo, Ceylon, airport. Prestige installations have included the Jewel Room in the Tower of London, the Savoy Hotel, London, and Qantas Airlines, Australia.

Available in standard and special designs, cell sizes, blade thicknesses, configurations and finished panel dimensions may be varied to suit each specific application.

\ilRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif, 91101.

Non-Stop Splicing Tool

Model 600, splicing tool for vinyl waterstop ribbon, was introduced by Harwil Co. Harwil Model 600 is said to be specifically designed to hot splice waterstop because it operates at 600 degrees farenheit, providing fast joints lvith no u'aiting.

Always hot-no waiting between splices

It accepts all sizes of waterstop and comes with a non-stick, replaceable teflon-

THE R()YA|. FAMII.Y ()T TIREPIA(ET

Weslern Lumber & Building Moferiols MERCHANT

flberglass cover. In addition, the hot bar is plated with chrome so that it can be used without the cover if desired. Model 600 is said to require 56 per 10 hours operating continuously on 110-120, 50-60 cycle power.

Each unit is supplied with a heavy duty 6' 105 degree centigrade grounded eord. Splicers list for $38.50 each.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Morket Doto Service

Consoweld Corp. has a "market data service" for its distributors and dealers. They are being supplied with information on ways to market, inventory and handle laminated plastics.

The first data sheet issued provided instructions and a nattern on hou' to con-

There is a good market for the modern type of metal fireplace that combines qualiry with good design. Cusromer acceDtance of Malm Fireplaces has helped to inciease sales volume and pro6ts for many western Lumber and Building Material dealers.

A choice of 26 models and ten porcelain enamel colors, or marte black finishes 6t the needs and desires of any customer. Price range allows customer to work within a certain budget, with a retail price range of $109 to $495.

Send, today lor catalog and. d.etails on d.ealersbip,

Rosa, Calif. 95404 (707) 546-8955

struct a table on which to roll, wrap and tie Iaminated plastic sheets up ta 144" in length. Built of inexpensive lumber, the table was designed so one man can roll and tie a plastic sheet. The table reduces the risk of breaking or cracking.

For easy reference, the marketing data is printed on a standard,81/2" x 11" size to go into a three-ring binder supplied by Consoweld.

WRITE: The Merchant Magazine, 573 So. Lake Ave.. Pasadena, Calif. 91101.

Toto| Wollcovering Department

A display fixture has been introduced by The Decro-wall Corp. The display combinations create a total, self-stick wallcovering department.

Crafted of steel with baked enamel finish, this fixture occupies two square feet of

direct

Self-stick wall covering department floor space. It holds both 12x12" tile and 12x24" waII packages. Included with each display (shipped

completely assembled) are self-stick "oops you'le out" labels and a durable four color masonite header cataloging the products in attractive room settings.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Vocuum Molded Cqbinet

Permaneer Bathroom Cabinet is vacuum molded from one piece of high-impact polystyrene. It has no seams or laps to rust out; will not chip, fade or discolor, and has rounded corners. The cabinet is stainproof; the inside of the door is laminated with easily cleaned vinyl.

Traditional piano-style hinges have been replaced by two pin-type hinges. And changing mirror style is easy to do w'ith additional doors available.

Decorator frame mirrored doors come in

PONDEROSA PINE

oval, rectangulal and octagonal shapes, and various styles and sizes. The cabinet features recessed magnetic catches for positive closing, tlvin-ground plate glass mirrors and heavy crystal glass shelves.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif, 91101.

Cleons ond Preserves Wood

Panel Beauty is the name of a cleaner and preservative for wood finish. Applica- tion is simple: spray Panel Beauty from the aerosol container and wipe off.

Natural oil ingredient in Panel Beauty also helps prevent l.ood from drying out and cracking. The l3-ounce can retails fol $1.98.

WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.

WHITE FIR

DOUGLAS FIR

ANNUAT PRODUCTION 44 MITLION

KIIN DRIED

Weslern Lumber & Building Moteriqls MERCHANT

Wedge-Stone Disploy

Kentile Floors designed a full colot "fnthe-Room" display for dealers as part of its merchandising program supporting Wedge-Stone vinyl asbestos tile. Kentile is aiming Wedge-Stone at the popular price tile market.

The display features strong selling points for Wedge-Stone's nerl' traditionai or: modem rlesign, u'ide selection and easy installation. The display is 58" high, 36" wide and is angled to stand 16" deep. It has rnountings of the actual new tile in all colors, including a floor section breaching the open angle. Flanking the angle are modern kitchen and dining room scenes.

WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101,

SUGAR PINE

High Alrilvde, Soff Texlured Growth

PAUL BUNYAN LUMBER CO.

ANDERSON, CAIIFORNIA

RED\UTOOD MOULDINGS

PINE MLDGS.-(solid. or f.nger joint)

CASING SETS

DOORS

DOOR JAMBS & FRAMES

LUMBER (pine, fir, red.uood,)

PLY\7OOD: Pallets

STUDS & CUT STOCK

RED\TOOD E DOUG FIR TIMBERS

RED\T/OOD FENCING

Wholesole Distributors of Forest Products Since '1904

SPECIAIIZING in-Douglos Fir Dimensions, Boords & Studs

Weslern Hemlock Dimension, Boo'rds & Studs

White Fir & Redwood Studs

CARGO-RAIL-TRUCK & TRAILER

Pine ond Plywood

Redwood Posts & Redwood Speciolties

Polystyrene bathroom cabinet

CIISSIFIED ADVERIISING-Position Wanted $2 a line, minimum $4.50. All others $3. a line, min. $6. Two address lines fiour address or box noJ count as one line. Deadline for copy is 20th. Box numbered ads $l extra.

CTASSIFIED ADVERTISEI,IENTS

Names of Advertisers in this Department using a Box Number cannot be released. All replies should be addressed to the box number shown in the ad in care of The Merchant, 573 So. lake Ave., Pasadena, Calif. 91101.

HELP WANTED BUSINESS OPPORTUNITIES

FAST GROWING chain lumber & hardware discount stores seeking exper. retail lumber salesmen, managers and asst. mgrs. Excellent oppor. for advancement. Top pay, pensions, profit sharing, insurance and other benefits. Send resume to Box 100.

ESTABLISHED MANUFACTURER wants experienced representatives to sell plastic finish hardboard wall panels, decorative filig:ree hardboards, contact cements and panel mastics to wholesalers of building materials. Several large potential volume areas open. Send complete resume to Box 173.

IIARDWOOD SALESIIAN-o]d established hardwood distributor' has opening in central California for experienced salesman. Salary, expenses and fringes. Write llox 185.

POSITION WANTED

LUMBERMAN, sober, industrious, 20 years experience. Seeks employment in either retail or wholesale operation. Excellent background in purchasing and sales. Prefer L.A. Basin area. Resume on request. Write P,O. Box 905, Bellflower, Calif.

SALES ITEPRESENTATM (wholesale only), over 20 years experience management antl sales in Calif. Ali softwood and hardwood species. Commission preferred. Resume on request. Age 43. Write Box 186.

28 YEARS EXPERIENCE in sales and sales management. 7 years wholesale lumber, plywood and moulding saies. Glen W. Hale, 1346 Tampico Ave., Salinas, Calif. 93901. Phone (408) 449-3995.

WANTED TO BUY

WILL BUY closed or about to be closed remanufacturing plant in North Calif. Write full particulars. Ludvig Solberg, 740 So. Walnut Ave.. San Dimas. Calif. 917?3.

HUNTER WOODWORKS, Inc., wants to buy 4x4 and wider, economy and better, twisted and u'eathered Douglas Fir. Phone (213) 775-2544 or 835-5671.

FOR SALE: Annual sales: Box 187.

Do-it-yourself type lumbet yard in Orange County. $275.000.00. Excellent location. $10,000 down. Write

FOR SALE: Lumber and bldg. material yard. Excellent location. Gooti trade alea. Established 1931. Do-it-yourself and contractor trade. Owner desires retirement. Neal W. Waugh Lumber Co., 4729 E. 22nd St., Tucson, Ariz. 85716; P. O. Box 6044.

JOENNY TIIE LUMBER LOAD SIGN PRINTDR

Specializing in paper danger flags, side-load signs, job cards, etc. John Weilet's Printing, 14417 Hawthorae Blvd., Lawndale, Calif. Phone (213) 676-7522 or 676-2293.

LUMBER HAULING

C Q TRUCKING COMPANY, (213) RA 3-6557 and (213) RA 3-2138, 715L Telegraph Rd., Los Angeles, Calif. 90022.

Designotion os lo sex in our Help Wonled columns is mode only {l} to indicore bono fide o.(upotionol quolificofions for employment whi<h on employer regordr os reosonobly nece33dry lo fhe normol ope.otion of his business or enlerprise, ot (2) os o convenien(e lo ou. reoders, fo let them know which positions the odverliser believes would be of nore inlerest lo one 5ex lhd mother becouse ol the work involved,Such designotion should noi be token to indisote thql the odverlise. intends or pro<tiGes dny unlowful preferenGe, limitqtion, sPecifi.otio or dis.riminotion in employrent prqcti(es.

Get Results With MERCHANT CLASSIFIED ADS!

All that's needed is a phone call or a short note to your friends at The Merchant. Let us help you write it. We're here to serve you.

Eric Hexberg

Don Gow

Dole Storling

Chorlie Schumqcher

Sugar

PACIFIC NORTHWEST

Alberi A. Kelley Co. -.(503) 343-412,1

Pocific Fir Soles ............----......-.....-----Dlofrond 5-0154

Peirce Iumber Co., Al -----...----........-...-...--{503} 342-2663

Torler, Wobster & Johnron --.-.-.-......-.-.(5031 342-5128

U.S. Plywood Corp. .......-....-----.--.-.-----. Dlomond 2-lllI

Weyerhowrer Co. ...-...-.-..--.......-.-----.--(503) 3/12-5531

Williomette Vollay Mfg, Co. ......--............(503) 689-,|440

GRANTS PASS

Twin Horbors Soles Co. l5o3) 479.1656

MEDFORD

Founfoin Iumber Co,, Ed...-..............-......,.-...-.-.J35-l 526

Wendf ing-Nothon Co. .........--..-.-...-. ---.---......--.---77

Brookr-Sconlon .--.----..EVergreen 2-251'l

coRvAtUs

Con-Fob Equipment Co.----..-.-.------.-..---.-.....(503) 7 52-2955

EUGENE

Frononi Forest Produ€13 ...-.--.-........-..-...Dlomond 3-9267

Gorsio-Pociffc Corp. .-.-.-...-.--.-...-.-.----.--..-(503) 315-1356

coroRADo

COTORADO SPRINGS U.S. Plywood ..............(303) 636.5021

DENVER U.S. Pfywood ...-.......-.l303l 222.1751

Weycrhoeuser Co. ........-.--.---...-..--..-...-.......(303)

U.S. Plywood ......--..-...(503) 585"1336

SPRINGFIELD

Rorboro tunbcr Co...----.-..-...--.--.....--.-------(503) 716-841'l

Wcycrhoeurcr Co. ..-.------..--..---.-..........-.----(503) 7 16-25'l I

VENETA

nt'l Popcr,/[ons-86ll Div. .......--...-.-........(503) 935-22'l 5

BOISE

U.S. Plywod

IDAHO

OBITUARIES

fl0tYARD M. WAtt

Howard M. Wall, well-known international businessman and civic leader, died in Portland, Oregon, June 1. He was 60.

Born ih Hillsboro, Oregon, in 1907, Mr. Tlrall was founder and chairman of the board of Portco Corp., which has interests in Oregon, Washington, California and Colombia, South America. Headquarters are in Portland.

Mr. Wall started his business career working for a Portland bank in 1982. In 1934 he formed Portco Corp,, which started business as an import-export house.

Mr. Wall's principal business interests were always in the fields of timber opera- tions and paper and plastics converting. He had_considerable experience in developing markets for wood products from the philip: pines, the Far Dast and South America. He was considered a national expert on the de_velopment of South American Tropical hardwood timber operations, having -built lumber and plywood facilities on the Ama-

zon River in Brazil and on the Pacific coast of Colombia.

In the late 1930's Mr. Wall formed St. Croix Sugar Cane Industries of St. Croix, Virgin Islands, and was active in Virgin Islands civic and business afrairs until the time of his death.

He was a director of the M & M Woodworking Co. and was active in this business until the company was sold in 1956 to Simpson Timber Co.

Mr. Wall was also on the board of Fiberboard Corp. and Pickering Lumber Corp.

E. G. REET

E. G. Reel, founder of Reel.Lumber Service in Los Angeles, Calif., died June 17, 1968. He was 68.

He was born in Missouri Valley, Iowa, and took his early schooling in Aurora, Nebraska.

Mr. Reel began his lifelong career in the lumber industry when he came west and began work for Clarence Bohnhoff at Bohnhoff Lumber Co. in Los Angeles.

Reel Lumber Service was founded in 1933 and will be continued by his two sons, Don and Gill.

Active in Boy Scout work, Mr. Reel was a

W.ifcrn Lumbcr & Duildlng llqtcriqlr mEnCHANf

past district chairman of the George Washington district of the B.S.A. He also was a member of Palestine Lodge 351' F.&A.M.

He is survived by his widow, Allida, two sons, Don and Gill; and three granddaughters.

ELMER E. McG0t{l{Ett

Elmer E. Mdonnell, veteran millwork man and salesman for Western Door & Sash Co. in Oakland, Calif., died in that city May 29. He was 68.

A native of New York, Mr. McConnell spent most of his adult life in California and had been associated with Western Door & Sash Co. since 1944. In recent years he had been servicing the dealer trade in the San Francisco Peninsula and Santa Clara County areas.

He was a member of Sempre Virens Lodge No. 552 F. and A. M. of Eureka and St. John's Presbyterian Church of Berkeley, Calif.

He is survived by his widow, Beulah H. McConnell; a daughter, Mrs. Margaret B. Penington of Great Falls, Montana; a sister, Margaret McConnell of Los Angeles; and three grandchildren, Pamela, Christoper and Jeffrey Penington.

oPcN scsAtltE dbuble doon 'ru: box cARs

Extra length and over-size shipments slip into our double door box cars like magic. lt means extra maneuvering room, too, for fork-lift loading and unloading. We have over 13,000 of these cars, from 40'6" to the new super-size 86'6", in sliding and plug door combinations. It is just another example of the special purpose cars we provide to meet a wide variety of shipping needs best. For inside information on how we can best serve your needs, give your ; Union Pacific Freight Representative a call. ,,';

For information on choice industrial sites, including City of Industry and Union Pacif ic Industrial Center in Southern California write. in complete conf idence, to Edd H. Bailey, President, Union Pacific Railroad, Omaha, Nebraska 681O2

$[mAlil000m the Quulity Leader in'68

STRAIT DOOR prouided ot'er 550 top quality llush doors through one ol its customers lor the new Uni.uersity ol CaIifornia, Iruine, Physical Sciences building. The mnjority were solid core 3/0 x 7/0 x 1 3/4" pri,med and pre-fit wood doors. The six story, 185,500 square loot building will house laboratorie.s, associated ofi,ces and, teaching lacilities lor chemistry and

physi.cs, in addition to a nuclear reactor prouid,ed by General Atomics. Prime contractor lor the structure is I. B. Allen and Co. The Li. C. Iruine Physical Science Building is the latest addition to a growing list oJ the Vest's leading ed,ucational in' stitutions which chose STRAIT doors -the industry's qtnlity leader.