NEW PRODUGTS and selected sales aids

piece ballast housing constructed of heavy die cast aluminum, offers a vertical adjustment for changes in light distribution patterns through reflector positioning.

The dual-entry slice box included with each unit offers a choice of top-mount or feed through on sides.

The reflector, spun of heavy gauge aluminum, is etched or polished, anodized and beaded at the bottom for extra strength. It snaps on to the yoke without tools.

The unit is available for high pressure sodium, metallic halide, and mercury lamps from 100 to 1000 watts, and in light patterns for high bay, low bay and aisle lighting.

Designed for building or remodeling, a new computerized thermostat from Nutone is designed to save energy.

Minwax Co., Inc. has a "Tips on Wood Finishing" film designed for use on Fairchild Super-8 projectors as an in-store demonstration to assist customers.

The 3-minute color, sound movie demonstrates the preparation of wood surfaces; how to bring out the best color in wood, provide lasting protection, and revive old, worn finishes.

Results are said to indicate that the informative film attracts customer attention and influences buying habits.

Joining the Color-rific shelving line-up are two new baked on finishes, red and green.

Quaker Industries makes the units with nut and bolt construction and W-posts and braces at the back and sides for extra support. Double-wall ribbed steel shelves adjust at I l/2" intervals. With six colors, the shblving assembles with a screwdriver. Suggested retail prices range from $14.95 to $29.95.

An elegant, limited edition ceiling fan designed for high style, comfort and energy-saving efficiency has been introduced by Leslie-Locke.

For those who demand the very best in home furnishing, the St. Moritz ceiling fan offers quality and style. Its hand-polished chrome motor housing and crystal clear cast acrylic blades create a striking effect.

With a suggested retail price of $500.00, it has permanently lubricated bearings.

A new high bay lighting unit is from Spero Electric Co.

The Balla Hi Series 3000. with two-

Operating automatically on a two-reset or four-reset routine daily, it is manually programmed once each season using touch buttons. Digital readout of temperature and time appears in red at the touch of a button.

Installation reportedly qualifies for a l5 9o income tax credit with additional savings coming in a 390 to 590 energy saving cost each year.

Black with silver-tone trim, the thermostat measures 7 V4" long, 3Ve" high,2Ve" deep.

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can proc€ss your request faster! Many thanks!

Howmet Aluminum Corp.'s Bronztique finish, featured in standard and custom aluminum tub and shower enclosures, is said to be the industry's first antique bronze finish.

All bath enclosures are available with safety-tempered mirror. The enclosures can be custom made to fit any applications.

A new line of designer coiled extension cords featuring triple outlets is now available from pacific Electricord Co.

Available in a variety of contemporary colors, cords stretch from 3' to 8' in length. They are U.L. listed and polarized for user safetv.

A free-standing merchandiser is also available at no cost when a 30 piece assortment is purchased.

Structo Division, King-Seeley Thermos Co., now offers four-color packaging for many of its outdoor cooking accessores showing them in actual use.

Designed for visual impact and customer appeal, the packaging is being used for the new northern hardwood maple cutting board, lava rock, rotisseries, adapter hose, and some grill covers.

The popular wide blade shutters featured in elegant consumer home magazines are available from Cannon Craft Co.

The new styling comes in wood to insulate windows, reducing heating and cooling costs. Other shutter styles available include movable, open frame, fixed, treillage, barndoor and plantation panels.

Instant shutters completely assembled with antique hardware have slip-off hinges to allow them to be removed for cleaning. Available unfinished, white or walnut stained, they are installed by nailing with hanging strips which allow for either in or outside mountine.

Cafe, bi-fold, and p=atio doors as well as outside shutter blinds and custom shutters also are available.

The Air Purifier, a new concept of air filtration and odor control.ls being introduced by Vaportek.

Equipped with a filter that is said to remove 94v/o of pollen and lesser percentages of spores, smoke and bacteria from the air, the unit also neutralizes objectionable odors.

U.L. listed and hospital tested. it comes with a tutt ong-year warran- ty. It measures l0 3/4" long by 6 l/2" wide by 4 3/8" high, and weighs just over two pounds. Suggested retail is $69.95 with the combination filter and odor neutralizer replacement element retailing for $7.95.

An 8-minute La Belle tape cartridge from AEG Power Tool Corp. gives customers a complete overview of the new Powercut Circular Saw. It explains the design features incorporated in the saws; shows how they meet the needs of carpenters, woodworkers, masonry workers and contractors.

Design, development, testing, operation and application are shown and described in depth. Ease of control, safety and dependability are illustrated with the tool in actual use as well as a description of the tests run on pilot models.

Acceptance of the new saw is shown by the typical comments of end-users in the industrial and commercial trades.

Stauffer Chemical Co. has introduced a new sample book for its expanded Tontine vertical and shade cloth line.

Reflecting contemporary design trends towards natural colors and fabrics, the updated fabric selections include warm. neutral tones with five new textured fabrics in 59 colorways.

All materials, available for stock or custom fabrication of louvers or shades, have been double-coated with vinyl and are both waterproof and washable.

A new line of Comfortmaker air conditioning units is now being marketed by The Singer Co.'s Climate Control Division.

The line has seven models ranging in capacities from 18,000 to 55,000 BTUH. Features include an extra large condenser, which provides high heat transfer efficiency; sealed controls, weather-guarded, dust and moisture-protected; easy access service valves; rugged construction of heavy gauge galvanized steel; and a long-life compressor internally spring-mounted, permanently lubricated and hermetically sealed.

Each model comes with a SVz-year limited warranty on the compressor and a I Vz-year limited warranty on parts and control.

Four fireside/barbeque mitts are now available from Eppco.

For use while cooking and barbequing, all four are 16" in length for added comfort and protection. Each has a hanging loop.

The firm also has a flameretardant hearth rug to Protect wood floors and carpet from damage from sparks, spills and ashes. Made of flame-retardant loop pile carpeting, the semi-circle rug is 42" wide and 22" deep. A rubberized backing makes it less likely to slip or slide.

Phiferglass SunScreen is woven from vinyl-coated fiberglass yarn ior solar heat control

Attached to the ttutstcic ()l \\ ln dows, it reportedl-v blocks up to 70Vo of the heat and glare before it reaches the glass. Protection against insects and dirt is an added advantage. The screen, virtuallY opaque from the outside for privacy, permits natural light and visibility on the inside.

SunScreen adapts to most standard window and framing systems.

Developed specifically for the infirm and the elderly, a longer single-control lever handle is available on washerless 4" Iavatory faucets from Nibco lnc.

The handle extends beyond the spout to allow easier operation. The faucet features a corrosion-resistant underbody of CPVC; an escutcheon of rugged ABS; a chrome finish; a "puttyless" ABS putty plate that conforms to irregular surfaces for a watertight seal; a patented Celcon cartridge, and two-shank construction lor easy installation.

Neu from Chem:toP is a tran5parent chemical solution which penctlatcs tlic rurfa.c arrd. after beilig ubsorbcd trr rire \ul)slt Jtc. $ atcl proofs concrete and masonrY'.

The ingredients combine with constituents in the concrete to form