Practical and Profitable

I0hatever specialized needs you may have in buildings, we can handle the requirements. San Antonio has the know-how and yean of experience to do the job you need done.

\7hen Tony Clinc of l7estern \food Treating, Inc. wanted cooling sheds custom designed for their

Woodland, Ca., facility, they called on us. This photo shows the specialize d structure we erected for their use as a protected area for cooling the treated lumber after it comes out of their treating plant. The open, functional dcsign gives quick and easy access for optimum materials handling. Strong, no nonsense design means maximum efficiency.

Affordable, long lasting buildings are a spccialty with San Antonio. We can build whatever type of building you need at a reasonable price. And do it quickly.

Let San Antonio solve your building problems today.

Frank Ruggieri, mgr. NORTHERN DIVISION

Hwy. 99 W. one mile south of Williams, Ca.95987

P. O. Box 837

(91 6) 473-5381

Now Aiso Serving Oregon

We can now serve your building needs in Oregon and Nevada as well as California. For information please call

Mike Esposito, mgr. SOUTHERN DIVISION 17227 Studebaker Rd. Cerritos, Ca. 90701

(21 3) 865-1 245

(21 3) 773-4503

(71 4) 521 -0489

(collect) to The Michael B. Esposito Construction Co. Nevada contractor's license no. 1113). Oregon contractor's license no. 30089.

Re-roofing Market Ripe

Dealers have a rcadv-made market for reroofing sales beiause the onl\ thing a homeowner can do with a roof past its prime is to replace it.

Every year a substantial number of existing honres become "ripe" for reroofing, providing building material dealers with continuing opporrunities for "big ticket" sales to contractors and do-it-yourself homeowners. This year, sales of materials for this top priority home improvement project should incrcase even more due to the constructi()n turnd.orvn and prevailing financial consloeratlons.

Everything is soaring-new homc prlces. mortgage rates. and thc cosl of monev for all caoital investntcnts. Many homeot nei, uill stay put rather than move up to better housing. Would-bc h<tnteovn'ners. facing the same situation. u'ill be ntore inclined to purchase econontical resales with an eye tow,ards improving thcm.

Those retailers who understand the importance of a quality roof covering to good extcrior design and home protection are more likely to make roofing sales more often. They recognize the value of promoting the factors that interested homeowners in reroofing in the first place-a hedge against inflation. a long-term investment in protecting the house and its contcnts. and increased rooftop beauty.

Here are some sales points worth covering when promoting asphalt shingles: o These shingles are designed to provide many years of protection against the elements with minimunr malntenance. a Those that bear the Underwriters Laboratories (UL) Class C label have been tested for firc resistance. o All are available in contcmporary earthtone colors which coordinate well with modcrn exterior colur schemes. o Three-dimensional asphalt shingles. one of the fastest growing segments of the industry, have a rugged appearance with shadow lines to provide a rustic rooftop lexture. o Fiber glass-based asphalt shingles deserve the dealer's attention. They offer durability and protection in high fire hazard areas, or where required by local ordinance.

The Asphalt Roofing Manufacturers Assn. has available to dealers sales aids to help them penetrate the reroofing market. Each promotes the advantages of shingles of the 80s in a manner rcadily understood by consumcrs. The se will help the dealer make thc point that there is an asphalt shingle for every reroofing consideration and budget requiremcnt.

For a free copy of the Publir:ation urtd Audio-Visual Directort, which c()n1ilins all the sales aids currentlv available. urite Asphalt Roofi ng Mfrs. Assn. c/o Sumner Rider & Assoc.. Inc., 355 Lexington Ave., Neu'York. N.Y. 10017.

Ways to Beat Slowdown

Retailing strategy sometimes needs to be updated to meet lifestyle changes induced by rising inflation and energy shortages, especially gasoline.

Use this check list for direction: o Both store personnel and customers may be suffering from anxiety and short tempers. Keep a supervisor on the floor to assure smooth service. o Concentrate on efficiency at the checkout. Customers will be more aware of a long line at the register than reduced floor staff. o Keep up advertising and promotion. Use vendors' ideas, help, ad allowances, and materials. o Use highly localized ad and promotion medias be-

Own Your Own Phone

Now that non-Bell telephone equipment can be tied into the Bell System network, a business must decide if it will buy instruments instead of renting from the telephone company.

Before making a decision, consider a number of variables. It is important to buy only certified instruments with an FCC registration number stamped on the bottom. Telephones also should have a ringer equivalence number since telephone company facilities can accommodate onlv a certain number of bells.

Any needed jacks must be installed by the telephone company, usually at a cost of $18 plus $4-$6 per jack. The phone company also will have to install protective couplers if hold and line buttons are included.

Telephone prices vary and are coming down because of the competition between private stores and the telephone company store. The most basic instrument costs cause purchasing areas are tightening up, from 15 to l0 to 5 miles. r Avoid running out of advertised items. Customers get edgy about wasted trips. o Improve your phone service to serve the increasing number of calls checking on availability and placing orders. a Consider or improve delivery service since smaller cars are reducing the amount of merchandise a customer can haul. Delivery, even for a fee, is becoming popular. o ImFrove geneial effiiiency by coming down hard on employee absenteeism brought about by gasoline shortages and personal problems aggravated by inflation. about $20; a key equipped phone with hold and five line buttons about $100; a Princess phone about $80. Better buys can be found on used phones.

. Cut back on middle priced lines. Strongest demand is for high and low priced goods.

To determine if it is economical to buy phones, calculate the rental cost, which varies from state to state, against the purchase price, installation charges, and rental costs for couplers, extension lines, and extra costs services. Credit given by the telephone company for instruments returned to them should be subtracted. If the pay-back period on the capital cost is less than four years, it may be a good investment.

Some telephone companies are offering to sell customers the instruments already installed and deduct the equipmental rental from the monthly bill. The telephone cbmpany will not service telephones purchased from private stores, but certified phones seldom need repair and the stores will usually guarantee them and provide repair service.

You'd call a maion wood products manufactulel versat that's been delivening a wide spectrum of superior quality products since 1915.

This YeDsatile:

LUIIBEB

And when that versatile manufacturer offers a large variety of types and sizes . . Clears, Industrials, Timbers, Dimension . . from bleacher seats and flooring through dry laminating stock

Douglas Fir, Hemlock, Western Cedar, Western Red Cedar, White Fir, Ponderosa Pine, Sugar Pine and more you'd also call it diversified.

Plywood

And when that same versatile, diversified manufacturer produces association-certified Douglas Fir siding for home construction and export markets, with mill and association certif ied sartded plywood and Vz" CDX sheathing in standard 30" bundles for shipping from two company-owned plywood plants - supplied by another company-owned veneer plantyou'd also call it very experienced.

Pabticleboabd

And when that versatile, diversif ied, very experienced manufacturer produces su perior qual ity three-layer, mat-formed particleboard under the trade names of FirlokrM underlayment and FircraftrM industrialwith Firlok certified by the National Particleboard Association and Fircraft certif ied by TECOyou'd also call it a reliable source.

LAlrllllATED BEAIi

And if that same versatile,ldiversif ied, very experienc{ reliable source manufactul is one of the country's maf manufacturers and suppli{ of glue laminated beams .f rolling out over 25-million I board feet of glue laminatl material yearly. you'd o that member of the Ameri, Institute of Timber Constrl tion a strong backup for y1 requirements.

because that versatile, diversified, very ienced, reliable source has earned a worldwide tation for delivering on time, as promised, you'd it. Today.

You'd also call it Bohemia. So call il.

Contest Rlngs Up Record Sales

More individual Winter Sorting Orders were sold to dealer customers during their '80 promotion than in any of the preceding 2l years that the Contest of the Year has been held, the Palmer G. Lewis Co., Auburn, Wa., reports.

The Merchant Magazine

Simpson Strong-Tie was a partner in the contest with emphasis on sales of their products. In-store sales staff haining clinics were part of the promotion which involved over 30 PGL salesmen at nine Washington branch locations and Anchorage, Al.

Top winner was Gary Popp, Tacoma, Wa., area, who received 25 shares of PGL stock, possession of the perpetual Contest of the Year trophy and an individual trophy. In second place was Dennis Larson, South King County, Wa., who received l0 shares of stock and a penonal trophy. Third place winner was Linda Soderlind. South Seattle. Wa.. area.

An employee drawing for the $1,500 Hawaii vacation was won by Norman Walker. inside salesman at Kenmore. Wa.

Don't Miss July!

HIGH ACHIEVEBS in the Palmer G. Lewis Co. Contest of the Year which extended over three months were recognized by (lr) Robert D. Peterson, chairman of the board; J. Cutler Lewis, exec. v.p.; Palmer

Transportation Special Issue

LOUISIAT{A-PACIFIC Crown Distribution Orange, California

Today's demands for efficiency creates new distribution yard for Louisiana Pacific. Semi clear span warehouses with more than 65,000 sq. ft. of storage 45,000 sq. foot office designed to expand with changing market requirements.

From rail spur to continuous loading dock to controlled traffic patterns provides fast, efficient total movement of large a.mounts of material.

Single-point responsibility for turn key projects is now a reality.

Single-point responsibility for turn-key proiects is nowa reality. Now a successful reality for many major west coast Lumber Yard Companies!

Keeping Key People

Be alert to signs which may indicate that a key person is planning to leave the company.

o Unnecessary amount of work taken home which could mean that company records are being removed.

o Bigger expense accounts and longer lunch hours.

o Break in clothins habits or housekeeping in office.- o Different arrival and departure times. o More telephone calls, especially long distance to private numbers.

If you suspect something, tune in to office rumors and gossip. Avoid a confrontation. but determine your priorities of retaining him, rushing his departure, keeping him from taking too much.

Meet informally in groups including the suspected employee and offer an opportunity to air problems. Finally, meet with the individual alone to explore his job needs such as more money and more responsibility. Satisfy these if feasible.

If he shows no interest in the company, presume that he is leaving. Ask for facts and fire him if necessary to keep him from removing too much information.

Build a Telephone lmage

With much of a firm's business and sales conducted through Ma Bell, it is important that managers and salespersons develop a telephone image.

Credibility is often increased by speaking more slowly. A pause will make a point or give your listener time to consider your idea.

A low pitched voice indicates confidence. Rising pitch often gives the impression of anxiety. Dramatic emphasis comes with decreased volume. Avoid a loud voice which can create negative emphasis, arouse anger or antagonism.

A voice usually reflects interest and concern with sincerity resulting in a pleasant speaking tone. Your listener will react with a positive response.

Thol's How lt Goes!

"Mr. Kline h,on't give me a raise. He sa-ts my salar-v isn't too lou'. It's m-y slandard ol' living that's too hith. "

The Merchonl Mogozine

California Builders Supply

FRED DUCHI Owner

Siskivou Forest Products

The Starboard System was designed to solve the problems facing the lumber industry. We give you the lools to control inventory and sales costs. Stock status and credit information is immediatelv available... and accurate.

William W. Long is the new gen. mgr. of Louisiana-Pacilic's Columbia Corridor div., headquartered in Beaverton, Or.

Bob f,veritt, Everitt Lumber Co., Ft. Collins. Co.. is back from a business trip to Washington, D.C.

William O. Ceccarelli, an owner of B & C Builders Supply Co., Sparks, Nv., is a new director of the National Association of Credit Management, New York, N.Y.

Don Philips, Philips Lumber Sales, Thousand Oaks, Ca., with his wife, Florence, spent a week houseboating on Lake Shasta. The fishing, naturally,was great.

Marvin Setzer has been mgr. of Westwood Builders Supply, Inc., Phoenix, Az., since April l. He is a former longtime O'Malley employee.

E.L. "Ed" Quirk is the new lumber sales mgr., forest products, for Kaibab. Phoenix. Az covering Co. and Wy., where he will work closely with Hal Olson, Armstrong senior marketing rep from Denver, Co., reports Dick Rippey.

Roy (ireening is now a managing partner in Leader Lumber, Dallas, Tx.

Ginger Calcatera has joined Ganahl Bob Riggs, Western Product Sales, Lumber Co., Anaheim, Ca. Danville, Ca., and Dick Wegner, Gene Shawaryn is the new assistant Portland, Or., were in So. Ca. on a mgr. out of the Armstrong Ceiling sales trip for Tri-Mac Panel Proregional office, Kansas City, Ks., ducts.

Mike Roach. M. Roach Forest Products, is back in Eureka, Ca.. after a week vacationing in the Bay Area and the wine country.

Gary Thomson and Rick Kellso, Inland Lumber Co., Colton. Ca.. are back lrom a No. Ca. and Or. mill trip.

Pete Bernthal, MacBeath Hardwood, San Francisco, Ca., and his bride, Janet, were married May 31, at the Michigan State campus chapel; both are grads.

Lee lorg, Schmidbauer Lumber Co., Eureka, Ca., is the proud papa of Kelly Lee, a 6 lb. 9 oz. daughter born Mar. 17. Chris, 3, and Kasey, lrl:, are proud of their new younger sister.

Kenneth C. Johnson is now industrial lumber sales mgr. for Southwest Forest Industries, Phoenix, Az., according to John T. King, lumber sales mgr.

Mark H. Swager is the new district credit mgr. for Anderson Lumber Co.'s, Ogden, Ut., nine retail building material outlets in ld., according to James C. Beardall. pres.

Jim Fodsham and Dennis Richardson, South Bay Forest Products, Orange, Ca., are back from a Portland, Or., business trip. Debbie Heinzelman is a new computer programmer, Connie Breker, a new bookkeeper, and Diane Falon, a new computer operator at South Bay.

Dick Siltanen, Chinook Wood Products, Scotts Valley (Santa Cruz), Ca., has been elected to the City Council. He received more votes than any other candidate running.

Rod Denhart has joined Bel Air Door Co., Alhambra, Ca., as sales mgr.

Lyall Bell, Sauder Industries, Vancouver, B.C., and his wife, Kay, recently vacationed in Palm Desert, Ca.

Ralph Lamon, Lamon Lumber Co., San Francisco, Ca., and his wife, Suzanne, are getting in a summer vacation in Switzerland, Austria, and nearby Bavaria, Germany.

Werner Richen, Lumber Products, Portland, Or., is recovering from knee surgery. He plans to be back on the tennis courts soon.

Hal Smith is heading the new Douglas fir sales dept. at Simpson Building Supplies, Cerritos, Ca., Terry Humphrey is his counter part at Santa Clara. Ca.

Ed Fountain, Sr., pres., Ed Fountain Lumber Co., Los Angeles, Ca., was interviewed on ABC's "Good Morning America" program recently, giving his views on the current lumber and building conditions.

Elaine Blake is now traffic mgr. at Del Daley Forest Products, Inc., Portland, Or.

Bob J. Murphy is the new general sales mgr. for Kaiser Cement Corp., Oakland, Ca.t John P. Rohrer, new general mktg. mgr., according to Walter E. Ousterman. Jr.. chairman, pres., and c.e.o.

"Mac" and Bill MacBeath, MacBeath Hardwood, San Francisco, Ca., were recently in Los Angeles, Ca., visiting the company's Montebello, Ca., facility.

Craig Kincaid, Robert S. Osgood, Inc., Los Angeles, Ca., got in an Aspen skiing vacation earlier this year. (Much earlier this year.)

Don-Lee Davidson, Davidson Industries, Mapleton, Or., is the new pres. of the Pacific Lumber lnspec- tion Bureau, Seattle, Wa.l Ivan Brown, Tahsis Co. Ltd., Vancouver, B.C., lst v.p.; Henry Sandstrom, Simpson Timber Co., Shelton, Wa., v.p. and treas.; James Robinson, Canadian Forest Products Ltd., Vancouver, B.C., v.p.; George Thompson, Seattle, Wa., sec.-mgr.; Dave Miller, Moore Oregon Lumber Co., Empire, Or., new board member.

Tom Powell is the new v.p., hardwood div.; Mel Pedigo, v.p., softwood div.; Scott Wilson, v.p., pallet & bin div., United Wholesale Lumber Co., Montebello, Ca., according to Miles Butterfield, pres.

Pete Bower has exercised his options and is now a co-owner of Mariners Forest Products, Santa Ana, Ca.. according to his brother,ClintBower.

George Powell, sales mgr., Cascade Hardwoods, Chehalis, Wa., is back from a month long sales trip to Japan, Formosa, and South Korea.

Dave Walton, DMK-Pacific, Fremont, Ca., is at home recovering from a gall bladder operation.

John Weaver, Weaver Forest Products, Medford, Or., is back from calling on accounts in Ok. and Tx.

Mike Nalbandian, Lampe Lumber, Tulare. Ca.. and his wife. Charlene. are parents of a son, Michael Lee, Jr., born April 6, 1980, 9 lbs. and 21" long.

Ken Thim, Flintkote Supply, Los Angeles, Ca., and his wife,vacationed for a week in San Francisco, Santa Rosa, and Lake Tahoe, all in Ca.

Earle Barnum, American Wholesale Hardware Co., Long Beach, Ca., is leaving after l0 years to retire in Az. with his wife, Elsie.

James H. Forgie has joined Sumwood, Inc., Los Angeles, Ca., according to Jim Summerlin, pres.

Harold Eastman, mgr. of Copeland Lumber Yards. Inc.. Hillsboro. Or.. is marking his l6th year in that iob. Sterling Wolfe, Marquart-Wolfe Lumber Co., Orange, Ca., and his wife, Loraine, recently visited Spain, Portugal, and Morocco.

Jesse Brown, Pacific Lumber Co., Roanoke, Tx., who in past years was the Fortuna High School coach, Fortuna, Ca., among other things, says to say hello to all his No. Ca. friends.

Paul H. Hill, Jr., is the new gen. mgr., Fiberglass Products div., Masonite Corp. Home lmprovement Div., Rock Fall. Il.

Gerry R. Blevins, Castle Rock, Co., is a new manufacturers rep for the Climate Control Div., The Singer Co. Pete Speek, Fremont Forest Products, Whittier, Ca., and his wife, Phyllis, are back from a vacation in Tahiti.

Edward L. McCausland is now v.p. of advanced remanufacturing at Duke City Lumber Co., Albuquerque, N.M., with the retirement of C.D. "Dot" Adcox who will continue part-time as quality control and training consultant. Jack Grevey, one of the founders, has retired as v.p.-sec., according to Frank C. See, Jr., v.p.

R.J. Slattery is the new mgr. of Celotex Building Products Division's Thermax manufacturing plant, Tracy, Ca., according to A.H. Philipp, v.p. manufacturing.

Frank Duncan is now selling for Shaw Lumber Co., Orange, Ca., in Auburn, Ca.

Tim Nielsen is new to trading at Gabbert-Simmen Lumber Co., Sacramento, Ca.

Owen McKannay is a new trader at Schaller Forest Products, Redding, Ca.

Earl Chalfan has joined the trading staff at Western International Forest Products. Portland. Or.

Blaine Smith has been elected v.p. of Fremont Forest Products. Whittier. Ca. Ted Pollard has resigned from the company, according to Pete Speek, pres.

Brad Bower is now marketing mgr. and Mike Johnson is purchasing mgr. and production coordinator for Idaho Timber Corp., Boise, Id., according to Larry Williams, pres.

Steve Williams and Chris Bennetts are the new co-managers of the 84 Lumber Co. store, Rock Springs, Wy.

Personals

(Continued from previous page) to 25" wide up to 6x14

Mary Ann Petery. Selnra Pressure Treating Co., Selnra, Ca., just returned frclnr an alunrni refresher course at Harvard Business School. followed by a few days vacation on Nantuckel lsland. Ma.

Seth Potter is the new c.e.o. of Dant & Russell, Portland, Or., replacing J.S. Heigel who, although retiring, is remaining as chairman ol the board. Rodgers Higgins has been named v.p.

Frank A. Bennack, Jr., pres. and c.e.o. of The Hearst Corp., New York. N.Y.. is a new member of the board of directors of Southwest Forest Industries, Phoenix, Az.

Freddy Fungus, a partner with Hugh Mungus in Mungus-Fungus Forest Products, Clinrax, Nv., recently flew on business fronr Chicago, across the International Date Line, to Guanr. What you might call, O'Hare today, Guam tonlorrow.

VOLCANO'S EFFECT

(Continued from page 23) would have been different.

The Green Mountain, Wa., mill was closed by Weyerhaeuser when roads into it were destroyed and power cut off. Loggers from the damaged areas have been sent to Camp Baker which has become a staging area for clean-up operations. Buildings were damaged when the river blocked by mud changed its channel, and 38 logging trucks and 32 crew busses were damaged. Restoration of transportation facilities including roads and the railroad is essential to the timber salvaging operation.

Elsewhere, approximately 4 million b.f. of stored logs set for Longview, Wa., and other mills were lost by Weyerhaeuser in the Toutle River. Crown Zellerbach. which had just started to log about 4.5 million b.f. in the area feels that it probably lost a portion of that.

The impact of the volcano eruption was felt all over the Northwest with ash fall hampering visibility, creating respiratory problems, and fouling machine operations. Ash sucked into an engine can cause nrajor nrechanical breakdown. Brand S mill near Sandpoint, Id., for example, was one of those closed to protect machinery.