Forest Products

Switch Plate Display

A modular floor display with an assortment of 54 plastic switch plates in blister packagins is new from rGrove Products.- Inc. - -

Requiring only 4' of aisle space, it includes single toggle and duplex receptacle plates, double toggle and single toggle novelty plates. Packaged^with screws, all plates are shockproot.

Looking for a Miracle?

G.P. "66" Space Age Industrial

Miracle Cleanei. certiTied by the U.S.D.A., reportedly can strip wax off floors without scrubbine oi buffing-, clean ovens, vinyl toi's, whitewalls, upholstery, rugs, boats and boating equipment, laundry, patio grills and furniture, fork lift trucks, concrete, trucks, buses, railroad cars, plus 1,001 uses.

Formulated for use in homes and industry, it reportedly meets OSHA requrrements.

Complete with a trigger spray bottle, it comes in qt., 5 gal., 30 gal. and 55 gal. sizes from National Sales & Distributing Co.

Free Reader Seryice

For more information on New Producls and New Literature, write fha Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue dato and page number so w€ can procass your request faster! Many thanks!

Spring Shower Kit

A new shower base merchandisins kit comes from the Swan Corp.

Primary components are a fourcolor. 32" wide. header card to be attached to the shower base plus an easel-backed counter card that can be placed elsewhere in the store.

Designed to emphasize lO}Vo fberglass reinforcement, durability, nonskid, pebble surface, and ribbed bottom, the kit is said to be suited to the professional builder, contractor, remodeler or d-i-y-er.

Ready-to-lnstall Doors

Beveled glass set in leaded style distinguishes the new Beacon Hill door designs in ready-to-install packages from Benchmark.

Full slass with matchine sidelights. oi lower door panels in cross buck or traditional colonial styles with upper panels of beveled glass and sidelights are available.

Designed to block heat flow in or out, each entrance system is a total package with pre-hung door, frame and threshold, all fully weathersealed and using insulated safety glass.

Window Well Govers

New from Leslie-Locke are basement window well covers designed to save energy and eliminate cleanins.-When installed outside typical single-glazed basement windows, it is said that they save up to SOVo of heat loss. Cold drafts can be reduced by sealing covers against exterior wall and ground surfaces.

Manufactured from an impactgrade acrylic material compounded specially for outdoor use, the covers come in clear and textured-surface models.

Wide, straight, flanges provide installation with mounting clips supplied. Weatherstripping is recommended for added energy savings in colder climates.

The self-merchandising carton provides display of the contents. A variety of ad slicks and other promotional aids are available to dealers.

New Look Vanity

Haas Cabinet Co. is adding new bowl bases to its bathroom vanity line.

Available in 24" , 30" and 36" widths. thev nrovide added storase space and veriatility in design. Wiih single or double doors, they are equipped with two drawers. A false drawer at the top allows clearance for the wash basin.

All three sizes are manufactured in 18" or 21" depths.

Early American Panel

New from the Townsend Unit, PoG latch Corp., Regal Oak solid hardwood paneling reflects the warmth and charm of early America.

With a distinctive color that's not too dark or too light, it is %" thick. Each board has a variety of natural surface marks. Uses include full walls, built-ins and dividers.

CALIFORNIA FOREST PRODUCTS

436 14th St., suite 404

OaAland, Ca. 94612 (415) 465-2655

John Wilton

Redwood and Douglas Fir Lumber.

Cedar Shakes and Shake Felt

Plywood Siding and related items "Where Dependability is the PR0FESS|0I|A['S Att PURP0SE PLASTIC Boat builders, furniture makers, cabinet makers, etc. haie found it the one sure answer't0 correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Quick Study

Sinkmaster garbage disposers now offer a new Plumb E-Z mounting system of five steps, according to Anaheim Mftg. Co.

A do-it-yourselfer reportedlv can install the disposer in minutes with a screwdriver. Complete instructions are included in each carton. Rubber sink flange gasket and wire nuts are furnished with some models.

Five styles fit a wide range of price and application considerations. All offer stainless steel anti-jam swivel impellers, fast efficient grinding performance and a full year free replacement warranty.

Computer Lock With Sound

A computerized lock to deter truck thieves is new from Clifford Security Systems.

Mounted on the dash, the keyboard has a five digit combination to activate electrical and fuel systems, doors and gates. An accessory is an air horn that goes off if the pushbutton keys are tampered with.

Cost is $400 retail and $E00 installed.

The Cat's Meow

A new style cat litter tray, has been added to Rubbermaid's exis{ing cat litter tray with woodtone rim, $6.95. Available in burnt oranse. it is plastic and measures 15" i 19" x 3th," deep.

Garden Cart

The Tool Cart is new from the Great Outdoors.

Described as the "complete garden work organizer," this is a hauler, an organizer and a storage unit, all in one. Designed with pockets, compartments, hooks and holders for garden tools and products, it can be wheeled from job to job.

PAUL BUNYAN'S HOME RUN

They never found the ball when Paul Bunyan took his ort. Paul Bunyan's product makes the hit today. High dtitude stock carefully milled, serasoned, sufaced and graded. Inquiries welcome to meet your requirements.

New Laminated Use

How does a new product come into being? Sometimes, a company simply backs into it.

That was the case with Lam Top, the new laminated wood top developed by Standard Structures, Inc. Santa Rosa. Ca.. for home. office. and shop use.

Their primary business is manufacturing structural glued laminated wood for commercial, industrial, and residential construction, turning out products like glulam and mini lam framing systems.

Architects, contractors, and other visitors to the firm's laminating facilities often would ask for an end piece of a beam to top a work bench or desk. Plant guides and production people soon got the idea that such pieces were in real demand.

Market research and studies were conducted on the most needed sizes, and Lam Top was born. The laminated, real wood has the look of butcher block and is useful for desk tops, coffee tables, workshop counters, and shelving.

Although Lam Top was developed for the do-it-yourself market, according to Standard Structures, some builders are using it in residential construction.

Manufactured from white western hemlock, it is now available for broad distribution after a successful test market in the San Francisco Bay area.

This'll Give You A Charge

A new line of Ray-O-Vac home and farm battery chargers is from Exide.

All l0 models, from the l-amp motorcycle and utility battery charger to the heavy-duty model, are U.L. listed, have solid state circuitry, automatic reset protection in secondary circuits, fused primary circuits, and three-wire grounded A.C. cord sets for charger and user protection. ROV6ACL can be plugged into an automobile cisarette liehter and a ll0volt outlet"to chargi any l2-volt battery.

Information on the carton end flaps helps customers choose the right charger and use it properly.

Hole in One

Malco Products, Inc., now offers the Hole-in-One hole saw in kit form featuring selections for electrical, plumbing and maintenance applicattons.

The maintenance kit has nine hole saw sizes, one arbor shank extension and a stubby driver. Plumber and electric kits contain six hole saw sizes each. AII include 7+" pilot drills.Made of high density polypropylene with plastic latches, the kits are airtisht.

Earthtone Siding

Three new colors of prefinished textured reverse board 'and batten hardboard siding were recently added by Celorex Building producis Div., bay gray, bayou beige and tawny brown.

Prefinished pecky cypress hardboard siding is ilso ivaiidUte in rhese colors.

Shower for Remodeling

The U/R Division of the UniversalRu.ndle Corp. has a new two-piece 48" Gemini fiberelass showei unit for remodeling gn-a late installation on new constructlon.

Designed in two pieces to fit through existing bathroom doorways, the halves fit to form a water-tisht seal with the use of setting compo[nd. An optional top is available.

With an installed grab bar, integral soap dishes and molded seat, it is available in the popular colors.

Full Service Distributor for I the Western United States

MARY's RIVER TUMBER CO.

Specialists in Western Red Cedar

Channel sdg. or Lx12 S1S2E (Clear Tight Knot & Standard & Btr.) Rough and Surfaced Dimension Fencing and Shakes Rail or truck shipments

North Hwy 99W 45L51 N.E. Elliott, Corvallis, Or. 97330 1509) 752_O2tB . (s03) 7s24rZ2

FRANK CLEMMONS O BOB AVERY

Books for D-l-Y

A variety of books for the d-i-Y customer come from National Plan Service.

Also available are Better Homes and Garden project Plans in clear zip-lock packhgel foi projects such as garages, pole buildings, and horse barns. The Better Homes and Garden Complete Guide to Home RePair Maintenance and ImProvement is available in a five copy counter display at a special dealer discount' A ipticial interest library package of piactical books and books dealing with building plans also is available.

Newipaper ad proofs are offered to assist with promotion of the publications.

Useful Metal Panels

Medalist Redi-Bolt has a new line of expanded metal panels under the trade name Redi-Sheet.

Heavy duty, rigid steel, ePoxY coated, galvanized steel or aluminum, the 24" x 30" sheets are individually packaged.

Cutouts let consumers see and touch the panels while protecting the product. The package also illustrates sugsested uses and includes a how to wdrT. with metal booklet.

geillMLWlalpaalhLurtrbp,t

GREEN or DRY o DIRECT MILL SHIPMENTS . LCL . CARGO o RAIL . TRUCK & TRAILER o PRESSURE TREATED LUMBER

Yard & Olflces: End of AlrPort Rd. P.O. Box 723, Uklah, Ca.95482

Phone CORDES LANGLEY, ROGER HOWARD:

Mountain States Dealers Urge Action

REC0RD B00K length telegram ol 7 ft. was sent to President Jimmy Carter by 170 dealers and suppliers in the Mt. States region asking assistance for the lumber and building industries. Larry Schutt, J. W. Metz, Aurora, Co.; Vern Russell, Russell Lumber, Douglas, Wy.; Howard Anderson, Anderson Lumber Co., 0gden, Ut.; and Keith Ker, Max Ker & Son Lumber Co., ldaho Falls, ld., display one of the confirmation copies sent to the 22 congressional representatives from the area. Letters mounted on 1x10x12 boards were sent to the same delegates in a related etfort headed up by the Mountain States Lumber Dealers Assn. (See The Merchant Magazine, May, P.47.)

Woodwork Institute Elects

Dick Garlick, Garlick & Tinge Mill & Lumber, Sacramento, Ca., is the new president of the Woodwork Institute of California, installed during their 29th annual convention,at Newport Beach, Ca.

Other new officers: Warren Olson, lst v.p.; Jim Easr burn, 2nd v.p.; Edwin Bernhauer, treas.; Bernard B. Barber. Jr.. exec. sec.

Congressman J. H. Rousselot, 26th Congressional District, California, addressed an after lunch session elaborating on "The Washington Scene." John Worsley, project mgr., discussed the restoration of the California state capitol.

Other speakers included Robert F. Krohn, woods mgr., Wickes Forest Industries, on "Wilderness Fever" and Byron K. Taylor, Taylor Millwork and Stair Co., Gardena, Ca., who took the group on a verbal tour of Red China. Lourdes Toirac-McAleer state compensation insurance fund, emphasized first aid training.

Industry aimed mini sessions featured Wendell E. Ellsworth, pres., Algoma Hardwoods, Inc., Algoma, Wi., Reginald H. Taylor, Taylor Millwork and Stair Co., Gar- dena, Ca., and Tom McClaran, Southwest Machinery Co., Santa Fe Springs, Ca.

The 30th annual will be in April, 1981, at Silverado, Napa County, Ca.

WASHlllGT0il update was given by Congressman John Rousselot (cenler, lop photo) to Louie Brutocao, Bernie Barber, Jr., Jim Cline, retiring pres., (lett to dght) at Woodwork Institute of California luncheon. Dick Garlick, (cenler, middle photo) incoming pres., with Jim Cline (left) and Al Ebneter, past pres. Receiving safety awards (lower ohoto. lefl to rioht) Warren Olson, Bernie Barb6r, Jr., Jim Eastburn, Dick Garlick, Ralph McClure.

Custom Reman U Factu Ring

Prompt service, quality, and a desire to please is our business. Call us for your custom milling requirements. 'z Kiln

A Chance To Grow

(Continued from page 15) mercial market. Although they have some retail business, they do not sell to contractors or builders. They are considered heavy Bay Area pine suppliers.

- Their main competition includes Louisiana-Pacific, Weyerhaeuser, Georgia-Pacific, and Bendix. Explaining how he copes with these industry biggies, Ron says, "Maybe becaus6 thEi trained me"' (referring to his days at Bendix-then American

Forest Products). He maintains a fast inventory turnover. averaging every l7 days.

P.R.O.D. has been in its present location for about a year. The facility, the former Zenith Mill and Lumber Co. yard, is on five acres near the San Mateo bridge on an S.P. railroad spur. Three storage sheds, all pole construction, provide 14,000 sq. ft. of space under cover. The mill, also all under cover, occupies 8,000 sq. ft. It is equipped with gang, ripping, and cut-off saws as well as a planer. A well appointed office building completes the physical lavout.

For the first years of its existence, P.R.O.D. was situated in San Leandro, Ca., and operated both a wholesale and a retail operation. Taking an existins. small retail store. thev remodeled extensively. The whole'sale part of the busihess was conducted on the phone from offices at the back of the facility.

The remodeling job received widespread recognition at the time as an outstanding example of how to bring an older building instantly up to date with an attractive facelift. The theme featured rough sawn boards and a westem motif.

The companv maintains two bob tail trucks'foi transporting small loads. All truck and trailer haulins is jobbed out to the Casella Transl portation Co. in nearby San Leandro.

Operating from 8-5, Monday through Friday, the business employs nine people. Five work the yard with one in the office. John Cirini and Bill Del Rio, with Ron, handle sales. Ron estimates that 9OVo of their business is transacted over the phone.

Away from business, Ron is an antique car buff. Although he has disposed of his Continental and Rolls Royce, he still maintains a l92l

Dodge and a'73 XKE Jaquar V-12. Active in competition in the Walnut Creek and Concord, Ca., areas, he has acquired one lst, a 2nd and two 3rd place awards. Ron is also a past president of the Oakland Hoo-Hoo Club.

No profile of P.R.O.D. wholesale distributors, a division of P.R.O.D. Enterprises, Inc., would be complete without an explanation of the name. Most people don't realize that it is an acronym combining the initials of the two founders. Paul Olsen and Ron Delisle.

Keep'em Honest

Check for under the table dealings between your supplier and purchasing agent when you see signs of any of the following:

(l) Price change authorizations on purchase orders without explanation or approval higher than the buyer.

(2) Messy or unavailable files which prohibit checking a transaction.

(3) Verbal bids rather than formal signed bids with the excuse that time is short.

(4) Small orders for no loeical reason.

NO. CALIF. DEALERS

(Continued from page 28) be anticipated from Australia and New Zealand, as their lumber production is up 10007o over recent years as a result of forests that were planted after World War II that are now being harvested.

Final panelist George Milne, Home Center Magazine, said that developing a marketing strategy for dealers was "the name of the game," and that it was even more critical than merchandising. He urged dealers to investigate who makes up his potential market and to tailor merchandising, advertising, etc., for this spe- cific, target customer. Describing restoration and renovation as an "under-appreciated market," Milne noted that today more than half of all building materials are now purchased by d-i-yers.

The luncheon speaker that day was Gulf Oil v.p. Ralph Lewis, who claimed that Americans must conserve oil, not by giving it up so much as by using other sources of energy in its place, so that the supply of oil can be extended. He described government regulations as blocking even the surveying of potential oil reserves on government lands and com- pared it to wilderness area problems encountered by the forest products industry.

The following day's business session featured William Schoolman on inventory management. He stressed the importance of qualifying items in inventory by a-b-c. with "a" being the most productive, "b" the next best in terms of profit and turns, and so on.

Schoolman cautioned that the role of customer service must always be weighed when firms aggressively manage their inventory turns. "If you don't have a slow moving item that your customer needs and he goes elsewhere, what has that item cost you?" he asked.

The convention concluded with a wrap-up luncheon addressed by the effervescent Johnny Walker, managing director of Lowe's Companies, who discussed the problems and opportunities open to retail lumber and building material dealers as well as covering some current industry developments.