Merchant Magazine - June 1980

the lumber, building materials and home improvement markets in 1S Western Stafes-Sin ce lg22

Doors (nfu futb|rn-(rltfuenlmsrlary@

Af Simpson, topserYict is otlrbottomlirre.

within 24 hours. In all cases, we deliver ", frr, ",

humanly possible.

when you need one of our special products, it's already in stock.

Our service is flexible too. You can buy from

We'maintain one of the largest inventories of Simpson wood_products available anywhere' So Simpson Building Supply believes the customer is king. That's why we put our emphasis on fast, efficient service from the moment you place an order til the time it reaches your doorstep.

In most cases, we can deliver your entire order

match. So you can get just a few doors, a lot of fir and hemlock lumber, and anything in between. In one simple order.

Need advertising and promotional help? That's just another special service Simpson Building Supply offers to all our customers.

When you need service, get it from some real soecialists.

Seruing the lumber, building materials and home improvement 'markets in 13 Western Sfates - Since 1922

JUNE, I 98O

VOLUME 58, No. 12

MAJOR NEWS and FEATURES

ARIZONA ASSOCIATION CONFAB SCORES HIT

HARDWOOD WHOLESALERS ANTICIPATE UPTICK

WHOLESALING CAN OFFER A CHANCE TO GROW

CHANGES FOR NORTH AMERICAN WHOLESALERS

VOLCANO HUFFS, PUFFS, BLOWS TIMBER DOWN

TIMBER SPECULATIONS INFEST INDUSTRY

LUMBER MERCHANTS LOOK TO "SECOND HALF" APA

WOOD MOULDING USE IN WEST ON UPSWING

SHOWCASE

Editor-Publisher David Cutler

Associate Editor

Juanita Lovret

Contributing Editors

Dwight Cufran

Gage McKinney

Al Kerper

Art Director Martha Emery

Staff Artist Terry Wilson

Circulation Manager

Linda Romanowski

The Merchant Magazine (USPS 796-560) is published monthly at 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660, phone 17l4i 549-8393. bv The Meichant Magazine, Inc.- Second-class postage rates paid at Newport Beach. Ca.. and additional offices. Advertising rates upon request. ADVERTISING OFFICES

FROM NORTHERN CALIFORNIA & THE PACIFIC NORTHWEST: contact 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Phone 4o14) 5498393.

FROM SOUTHERN CALIFORNIA: cON. tact Carl Vann, 205 Oceano Dr., Los Angeles, Ca. 90049. Phone (213) 4723113 or (714) 549-8393.

FROM THE MIDWEST: contact Charles L. Lemperly, 1230 Brassie Ave., Flossmoor, Il. 60422. Phone .312) 799-2166.

SUBSCRIPTIONS

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Subscription RatesU.S. and Canada: $6-one year; $9-two yearsl $12-three years. Foreign: $14-one year, $20-two years.Single copies $1.25. Back copies $2.50 when available.

THE MERCHANT MAGAZINE is an independently-owned public'ation lbr the retail, ryholesale and distribution levels o.l' the lumber, bLtilding naterials and home improvement business in the I3 Western stales: concentraling on merchandising plus industry nexts a nd intetpretation.

leave the Details lo Us

Expand your customer service with our customer service. Now all of the popular details used in construction can be milled right here at our Los Angeles yard, so the lumber you get is ready to go on the job site. No sending it out or laying the chore off on your customer. It saves him time and money, and gives you an extra that can be built into the order for additional profit.

Our re-saw and milling facility is equipped to give you rough or finished sur-

faces, details for decking and siding, trim and specialty items. When you add this to a vast inventory of dry Western Red Cedar, Hemlock, several species of decking, Douglas Fir and Lam-Loc Pecky Cedar, it makes money sense to call Fountain first.

Ed Fountain Lumber Co., 6218 South Hooper Avenue, Los Angeles, California 90001. (213) 583 1381.

ED FOUNTAIN LUMBER COMPANY

ffi6

DAVID CUTLER editor-publisher

EDITORIAT

They're at it again

S if the federal government hadn't done more than its share to bedevil the housing industry and all connected with it, they are now springing forth with yet another one of their impractical grand schemes. Lee Briees. the current president of the National Lufrber & Buildine Material Dealers Association, says "It'li make OSHA look like a Fourth of July picnic."

We speak of the feds' proposed Building Energy Performance Standards. It is usually called BEPS and, unfortunately, you are likely to hear a good deal more about it. It is not expected to go away.

BEPS is one of those good ideas that the federal government embraces not wisely, but too wefl. We don't dispute the wisdom of buildings being energy efficient. But, once again, the Department of Energy is rushing in too fast, with a plan that responsible critics rightly call too complex, unenforceable and unfair.

For example, in making its response to DOE's proposed rule, the National Forest Products Association was forced to create an analysis of nearly 2000 pages of DOE technical Support documents and 4l computer runs of DOE's Standard Evaluation Technique Computer Program. Once again, the federal government is trying to use a flood of paperwork and questionable technical hypothesis to jam down the throat of industry a standard that is ill conceived and untested.

DOE seems to show no appreciation of the fact that in the last three years, market pressures have already been doing much of what thev want done.

Few in industry quibble with the basic idea of standards to ensure that buildings are energy efficient. Yet we know of no group connected with building that isn't opposed to the standards as currently formulated. NFPA says the rule in its present form is "incapable of being uniformly applied or enforced and containl numerous, unj:ustified i nequities. "

No wonder they call it Disneyland East.

Seving the lumbeL building mateilals dnd home improvement ma*ets in 13 Westen Slatas-Since 1922

We're manufacturers of cedar products, K.D. or P.A.D.; selected #3 & better, #2 & better common. We can offer selected stock for #3 common price. Try us!

PRESS C0llFEREl{Ct by local media f eatured convention oarticipants. From left lll Dean Drake, Lee Briggs, Frank Davis.0lf camera: "Mickey" Whiting. [2] John Turner, John Gaskin, Marty Wist. l3l Burl Schweikart, Bob Ramsey. [4] Hank Smith, Clif f Moore. 15l John Shipley, Bob Ryan. 16l

Sfory at a Glance

Another attendance record. . . planning for the '8Os. . inventory manage-ment...timber supplyproblems...alternate energy sources... Larry Hamman new pres... next year: Phoenix, May 7-9.

Ken Lott, Sherry Gaylor, Emil Romero. [71 Jim Parsons, Connor Butler. 18l Sam Hauert, Charles Roberts, Al Schechter. [91 0ave Newberger, Paul Conley, Dino Powell, Pat Simone. Il0] Virginia Smith, Jim Stewart, Bill Brines. (lll Bill Corley, Roger 0lson. ll2l Lee Sedler, Larry Powers, Ed

Smith. ll3l Karen and Bob Hobbs, Tom Alden. ll4l Len Schmitt, Bick Peetz (l5l Fred McDonald,0ale Grabe, Dave Runyon, Don McDonald. Il6l Larry Kirby, John King. llTl Bill Velthoven, Bruce Cobb.

Arizona association scores agaii

Fl ECORD attendance at dealer confl ventions durine times of sreat prosperity are not an-uncommon t[ing. But an association that can draw a record crowd during today's down period is obviously doing a lot of things right.

The Arizona Lumber & Builders Supply Association did just that at

their recently concluded 59th annual in Tucson, Az. When all the heads were counted, it turned out that the association, which generally holds its gatherings in either Phoenix or Tucson, had drawn its largest crowd ever for a Tucson meeting. At nearly 400, the attendance demonstrated once again the strength of the organization,

which can boast that approximately 90Vc of Arizonans ensased in the business are members of ihiel-assn.

Elected to keep up the good work in I980-'81 are new presidenr Larry Hamman. who is takihg the top job for a second time; Bob Ramsey, lst v.p.; Jim Stewart, 2nd v.p.; and Don Hossack. treas. John Entz is the immediate past pres.

The clout of the association does not go unnoticed outside the industry. When a press conference was called during the annual meeting, the entire

(Contittued on next page)

NAME0 tUfvlBERMAt'l ol Decade Ill Dean Drake, grins as he opens an accompanying gilt, a briefcase of genuine rosewood.

Right: oulgoing pres. John Entz and his wile, Betty [2] John Enlz; new pres. Larry Hamman, Jim Stewart, c0nventi0n chairman. (3) Assn. exec v.p Frank Davis, Kim Brooke, sales mgr. of Doubletree Inn, where convention was held. l4l Mike 0'Malley, Virgil Hunt, Eva Sanchez, Beth McCormick, Paul Conley. l5l Bob Dunlap, Terry Dunlap, Dale Smith, Kelvin Hamman. [6] Sherry Gaylor receiving briefcase for securing new assOciati0n members, f rom John Enlz. l7l Dave Cech, Ray Lopp, Dave Decker l8l Linda and Russ Barnes with Nicholas 3 months. l9l Dick Sizemore, M ike Westcott, Richard Bilby ll0l Helen and Marv Setzer,

Robert Braniger, Doug Willis, Bill Nolte (back row) : Donna Willis, Jim and Sylvia Frodsham, Cecily Gill (lront row). ll I I Ken Johnson, "Skip" Shrigley Il2l Steve Barlow, Jay 0'Malley, Jim Barlow Il3l Jim and Jayne Killen, Jim Gotcher. Il4l Steve and Mary Hancock, Scott Gates, Balph Rundle llSl Fred Bilbrey, Marshall Christy

ARIZONA ANNUAL

(Continued from previous page) local media showed, including the three local tv stations. (See photos accompanying this story.)

Four industry figures involved in the convention were interviewed: Lee Briggs, pres. of the National Lumber and Building Material Dealers Assn., who charged the federal government with fiscal irresponsibility which had created the present housing crisis that has had a ripple effect across the entire economy.

A.M. "Mickey" Whiting, president-elect of the National Forest Products Assn. told the journalists that "it will be very, very tough until money rates decline." He called the timb€r shortage government induced and described it as "a tragedy when the U.S. desperately needs housing."

Dean Drake, senior v.p. and gen. msr. of the l8 O'Mallev retail vards in-the Southwest, noting thai the future for Arizona was better than for much of the U.S., warned that when demand and affordable money return, the industry faces a possible severe price spiral. He urged consumers to take advantase of lumber and plywood that is ldwer in price today than five years ago.

Frank Davis, Arizona assn. managing officer, observed that "housing has gone over a cliff," resulting in layoffs at the dealer level that are at one-third and could go to fifty percent. He forecast future homes that would be smaller, utilize more pre-fab construction and have fewer costly features.

The convention keynoter was Dr. Gunther Klaus. of the Institute for Advanced Planning, who tackled the convention theme of "The '80s, The Decade of Opportunity." He urged managers to build a strong organization, with a learning and growing environment, advocating team management and management by objective.

He told the dealers to maximize their talents by budgeting their time.

He added that if "you aren't having fun doing what you're doing, find another business."

A.M. Whiting, just prior to the press conference mentioned above, spoke to the group on how timber supplY has created current problems and threatens future difficulties. He observed that "current anti-inflation policies are only postponing more inflation in housing." He stressed that if the anti-inflation burden isn't spread more equitably across the e-onomy, the result "could be fatal to the housing industry."

He said that industry was going to have to work on its own to provide the timber supply needed in coming decades because the federal Resources Planning Act, established in 1974, wasn't getting the job done.

Whiting urged industry members to speak out on these issues that affect consumers as much as those in the industry.

An inventory management seminar followed, conducted by William E. Schoolman, who plumped for aggressive inventory systems that could balance the needs of inventory furns and customer service.

The seven factors in good inventory systems, he said, were: (l) Financial impact, (2) Product line priorities, (3) S.O.S., which he described as items that were Surplus, Obsolete and Slow moving, (4) Reorder straG egies, (5) Measuring and improving customer service levels, (6) Stock status systems, and (7) Financial control.

Two additional factors stressed were an A-B-C analysis to make as certain as possible that profitable, fast-turn items are identified and emphasized, and slow movers, that produce less or lose money, ale weeded out. Vendor analysis also came in for extra attention as it is through this method that dealers can evaluate at what point a vendor's deal (lower price, etc.) costs more than it saves.

The third and final day of the convention, May 3, included an eloquent

appeal from Gulf Oil v.p. Ralph Lewis. Jr.. for increased use of alternate energy sources to extend the U.S. suoolv of oil. Reeardins future oil prodirttion in this country.-he said that "the U.S. is drilled out, we're not hiding anything from you."

"We no longer have the oil to pursue military adventures; we're on the ragged edge of disaster," he claimed.

Gasohol is too costly, he said, adding that the grain involved should be used for food, not fuel. He claimed that poplar trees were a far cheaper substitute to produce the gasohol. Government rules and regulations, he said, make most further development uneconomical, citing 200,000 capped wells nationwide.

The current president of the NLBMDA, Lee Briggs, said "National" is now running well, despite serious problems of "personality, (Please turn to page 78)

01{ PR0GRAilI ltopl Lee S. Briggs, pres. ol NLBMDA, and "Mickey" Whiting, president-elect, NFPA. lccnlerl Doug McCullough, Steve Garrison, Sherry Gaylor. llowerl Chuck Stone, Leonard Westman.

THE GB0UP that makes it 90, the board of directors of the Arizona assn. and, at center in vested suit, Frank Davis, the exec. v.p.

Photo by The Merchant Magazine

Western hardwood wholesalers notch convention number 57

ESPITE its long name, the Pacific Coast Wholesale Hardwood Distributors Association is an organization that manages to accomplish the aims of the group with a maxinrunr of dispatch and a minimum of ceremonv.

At their recent 57th annual convention, the group conducted two far-reaching business meetings that were models of efficiency and cordiality, while sticking reasonably close to Roberts Rules of Order. Perhaps it was the tray of beverages that an observer was told contained potions "guaranteed to alleviate the symptoms of brain fade."

The first day's meeting included a very well received speech by Orn Gudmundsson, Northland Corp.,

La Grange (Louisville), Ky., that examined a nunrber of business changes that nright be expected in this decade. The replacement costs of operating nrachinery were also covered.

Following were the annual sectional reports from seven areas in the West. The consensus was that while business was down. nowhere could it be described as "really bad." It was expected that l98l would show inrprovement over this year's pace.

Speaking at next day's business meeting was David Culler, editorpublisher of The Merchant Magazine. who discussed methods of

(Please turn to page 49)

attire. l2l Leslie and her daddy, G.T. Frost. l3l Ed and Frances Bauer. l4l "Mac" Mac-

Beath, Linda and Clint Bower. l5l Dorothy, Don and Doreen Reel. {61 Bruce Frost, Ella and John Fahs. l7l Jack Millikan, Gil Reel. Rob Kincaid. l8l John and Ruth Mullen. [91 Susan and 0rn Gudmundsson. ll0l Alison

Tinckler and Doreen Reel. Illl Gordon and Jeanne Frost. ll2l Edd Whittaker, Len Hall, Ken Tinckler. ll3l Lyall Bell, Linda Bower, Don White. {l4l Jim Sullivan, Bill MacBeath, "Marti" Cutler.

PRESl0lt{G officer lll Don White and his wife, Anette. Western theme for one night's dinner is the reason for all the "cowperson"

mmm0ffiffi ffirilrrru0oilnr n$mmmt$ffilY

Chemical ffeatments of other woods cannot change their frue characteristics.

I Redwood's resistance to warping, checking and splitting is natural. It goes down flat. And stays flat. No other wood saws and nails as easily.

I All-Heart redwood's naturalresistance to insects and decay goes all the way through the wood, protecting sawn ends as well as surfaces.

t And no other wood takes and holds a finish better. Or needs a finish less. G ages as gracefully as redwood.

Nature. made redwood what it is today: The best wood product under the sun, raln, snow...

? C"Ufor.,iaRedwoodfusociation.oneLombardStreet,sanFrancisco,Califomiag4lll

I N TODAY's shaky economy those I young entrepreneurs who want to strike out on their own may find courage in the success story of P.R.O.D. Wholesale Distributors, Hayward, Ca.

A good example of an agile, progressive, and independent firm. the company was founded in 1972 by Paul Olsen and Ron Delisle, two young salesmen. Paul subsequently discovered that he was more interested in real estate than lumber and has since moved on into that area. Ron, who had ten years of experience at Bendix Forest Products behind him when he left, is still eager and enthusiastic about the businiss.

"1980 may be tough," he concedes, "however, l98l should be a good year."

Wholesaling in Northern California with some Colorado and Southern California business. the firm deals

A chance to grow

mainly in pine, about 807o, with a small mix of plywood, Douglas fir, redwood and cedar handled. Over

wholesaler is a

example of the entrepreneurial oppor- tunities in forest products. successful company was founded by two salesmen.

the years, they have moved heavily into supplying the industrial and com(Please turn to page 62)

EXTEIISIIE use of wood marks PR0D Wholesale's attractive new offices. lll Too man Ron DeLisle's off ice leatures diaoonal wood paneling l2l sales olfices: in -foreground John Cirini, in background, Bill Del Rio. l3l Ron's office again, this time showing the framed photo of his 1921 Dodge touring car. l4l Handsome exterior sp0rts vertical siding, with attractive landscaping. l5l Secretarial domain, with Sandv Redshaw at work, again surrounded with lots ol wood paneling. l0l Back entrance is spruced up with cedar shingles.

Sfory at a Glance Lumber

good

North American wholesalers in transition r

ESPITE a year most would prefer to forget, the North American Wholesale Lumber Association staged its 88th annual (with a theme of "Preparing for the '80s") in good humor and optimistic about the balance of the decade, if not the balance of the year.

The first convention completely under the aegis of new exec. v.p. H. M. "Pete" Niebling, who for many years was Western manager of the association, based in Portland, Or., the gathering reflected the transition through which NAWLA is now proceeding. Among other changes: clos-

ing of the Portland and Clifton, N.J., offices to a single, central office in Arlington Heights, (Chicago), Il.; the addition of Doug Ross as director of services, retirement of Western staffer Maxine Niebling after 25 years; the hiring of a complete new (Please turn to page 66)

T0P ASSll.officers included Ill Dave Kneeland, Pete Niebling, Ted Bloch, Paul McCracken. [2] Ward Allen (lelt) accepts Mulrooney Award from Bloch. t3l Bob Gaylord, Eud Robey, Jesse Brown, Burke Hill, Bill Stevens. l4l David Simmons, Dale Grabe, Ed 0uirk. l5l Clark Gittings, Larry

Hanson, Jim Kehl. (61 Frank White. l7l Robert Walton, Bill Glindeman. [8] Burnette Henry, Ted Gilbert, Dallas Callaway, Scott Cardwell. [9] Herb Reinhardsen. [0 Ed Fountain, Sr., Ed 0uirk, Ed Fountain, Jr. ll ll Jim Funch. ll2l Cliff Smoot, Jim McNamara. ll3l Bud Robey, Jim Rawles,

Gordon Saunders. ll4l Bill Buettner, Bob McCune, Gil Harris. Il5l Tom McHugh, John West0n, Marilyn McHugh. ll6l Jim Gillis, Ted Gilbert. Il7l Roberta Schroeder, Knute Weidman llSl Bob Scholl, Neal Mix. ll9l Harold Haldeman, Fred Farr

BEL-AIR DOOR PINE MOULDING ALL NEW

Bel-Air pine mouldings are available in SOLID wood and FINGERJOINT wood. ALL MOULDINGS ARE SOLD IN 1OO LINEAL FOOT PRICES. All designs shown are in stock for immediate delivery. Please call for quotation on large footage quantities. Also full truckload quantities at special prices. Call or write: Bel-Air Door Co., 304 So. Date Ave., Alhambra, California 91803, (213) 283-3731 or 576-2545.

Handcarved Entry Doors

full line of doors and related products"

rRF]fl ilER

As nroney rates continue their clownward slide, hopes have become stronget that housing, has bottomed and that sonte nrove upward by honre builcling is nrore possible than it recently seemed. anirlysts rcnririn vcry cautious, however, regarcling any significant uptick this suntmer.

As this issue closed. the prinre lencling rate, for thc banks'best corp. custonrers, was l4(Xr and honre nrortgage rates at sonre s&ls hacl declined tcr l2t/:t\,.. . f urther cleclines across the board in the cost ol' $$ fbr consunrers ancl busincss at( being u'idely.forecast. .

Deprcssing e././e('ts upon the market include: increasecl consunrer lears irs thc recession deepens, nroribund or bankrupt builders and nrore dispersal of the skilled tracles builders will neecl to resunle activities.

Best thing t0 say abor-rt the April housing output is that il wostl't as bad os sont( €xpeded... on a seasonally-adjusted annual basis work was begun on 1,019,000 new privalely-owned dwellings, down a scant 2.1(X, fronr the previous nro.. but a whopping 41.801, below the year earlier: the lowest level since April. '75.

Single ./'amil.v home starts v:ere up 1.6"1'to 625,000. still the 4th worst nro. in the 2l years records have been kept. . . nrullis slippecl 7.5{\' to 394.000. off lT.4t\l' from the sanre period a year earlier. . pernrils for fulure constructiorr slicl 14.2\'l'. about 47'1, below the year earlier fig.

E,conorlist Michael Sunrichrast, National Associatiort of' Honre Builclers, said the slight honre building cleclines in April and the sharp drop-off in mortgage $$ rates ntaclc hinr feel "a little upbcat." Ile adclecl thal "there's light at lhc end ol tlrc tunnel.".

Builcler screanrs ftrr help lionr the fecf . gov. hat'e begun to produce sonre results as LIU[) programs have taken a few baby steps towarcl significant aicl . . . FHA & VA rates also were cut. . nruch pending legislation in the Congress proposes 10 nrake nrore nrortgage $$ available al an affrrrclable cost.

Across the West. 44,0001unrber nrill enrployees are either laid offtlr are on curtailed scheclules. with 108 nrills closecl and 254 curtailecl; procluctittn renrained approx. 33(l' below nornral. . . very bad nunrbers, but slightly improvt'cl .fiont earl,t' lost nto.

In plywoocl,5l rrills were clown nalionwide, 42 on short shifts. with the intlustry ruttning at about 65.8rX, of total installecl cat)acity... like lunrber. these latest figs. reflect what is hoped is a move up ,/iom the bottom o.f the curve.. Western plywood nrills closed totaled 32, with 32 on curtailed schedules.

lleritaq<' Harclu'rtods. /rir'. is ir new wholesale firnr founded by Jack Flavens; plans call for a nrove fronr tentlr. quarters in Santa Ana. Ca., to Chino nriclnronth. Jeff Lofius ancl Ilaskel ('atrscy havc est. Sat'ramento-Paci/it' Corp., an office

wholesalc firm in Sacranrento, Ca.. specializing in western red cedar. l)or"rg fir. Ponderosa pine & reclwoocl. .

Irv l)ellinger is the new ntanaging officer of the Montano Building Materiol Dealers Assn., bascd in Helena. he recently solcl the yard he operaled in West Yellowstone for 9 years. . Diamond International is still fighting that attentpted take<rver by a unit of General Ot'cidental S.1., a French holding co. .

Southern Pat'ific (b. ancl Santa Fc Industries. have announced plans to nrerge irrto the nalion's largcst RR.corp.. il ied. agencies clon't obiect. in a separate nrove. SP announced it was cu1ting its lieight rates as much as 60(1, on shipnrents to selected West Coast cities: it is designed to be price cortrpetitive with trucks.

The FTC has abandoned its try {0 strip Formico o./ its trademark for the producl it introcltrccrl nrore lhan u hall-century ago. Potlatch has gotten court ok for i1s 54.5 rrillion purchase of I l5 nriles of the Miluaukee Road in Id.: it will be known as the 51. Maires Rlver RR.

Mertens Lumber ('o. has a new subsicliary. Panel Plank Co., nraking cedar wall plank at their recently acquired Eugene, Or., plarrt... Cierald Main, pres., Bellinghant Luntber Co., has closed all frrur olfices, inclucling Br,/r'o subsidiaries in Wa.. Or., and Ca. . . Louisiana-Pat'i.l'ic plans to sell Norfustar, a real estate ancl resort subsicliary at Lakc Tahoe. Ca...

Oret:on-('alilbrniu Forest Products. Inc.- is a new wholesaler in Eugene. 0r., begun by Dick Coons ancl Ciene Klohs. Ralli Timber 1nc., subsicliary ol' Rcl/i

(Please turn to page 22)

Set Your Sights on UALITY

GALENBAR

JUNE

Construction Specifications InstituteJune l6-18, annual convention. Anaheinr, Ca.

National Assn. of Brick DistributorsJune l8-20, summer board meeting. Del Monte Hyatt House, Monterey, Ca.

Pacific Southwest Hardware Assn.June 20, Retailing Basics-Personnel. ll7 S. Clementine, Anaheim. Ca.

Dubs Ltd. - June 20, lumbermen's goll tournament No. 370, Pasatiempo Country Club, Santa Cruz, Ca.

JULY

National Housewares Exposition - July l4-15, McCormick Place, Chicago, ll.

National Housewares Manufacturers Assn. - July l4-17, 73rd semi-annual National Housewares Exposition, McCormick Place and McCormick Place West, Chicago.

Hoo-Hoo-Ette Club No. 8 - July 19, bbq, Ruth Jane Woods' home, Menlo Park, Ca.

Nusbaum-Levy Co. - July 29-30, show, Inrperial Ball Roonr, Miyako Hotel, San Francisco, Ca.

AUGUST

Rogue Valley Hoo-Hoo Club - Aug. l, golf and dinner, Rogue Valley Country Club, Medford, Or.

l,umber Association of Southern California - Aug. T,board of directors and general membership nleeting, New Otani Hotel, Los Angeles, Ca.

National Hardware Show/Hardware Industry Week - Aug. l0-14, McCornrick Place and McCornrick Place West, Chicago, ll.

Baker-Hamilton Div., California Hardware Co. - Aug 17, merchandise show, The Showplace, San Francisco.

Humboldt Hoo-Hoo Club - Aug. 22, golf tournanrent, place to be announced.

California Hardware Clo. - Aug. 24, show, Convention Cenler. Pasadena. Ca.

Salt Lake Hardware Co. - Aug. 24-25, show, Salt Palace, Salt Lake City. Ur.

SEPTEMBER

International Hardware Trades Fair - Sept. 7-12. Olynrpia Hall, London, England.

Western Wood Products Assn. - Sept. l3-16, lall meeting, Registry Resort, Scottsdale. Az.

California Retail Hardiare Association - Sept. l4-16. management conference, Doubletree Inn, Monterey, Ca.

Mountain States Lumber Dealers Assn. - Sept. l4-17, annual convention. Snowmass. Co.

Palmer (i. Lewis Co. - Sept. 28, 8th annual customer product buying show, Distribution Center Warehouse, Auburn, Wa.

OCTOBER

Lumber Association of Southern CaliforniaOct. l. Second Growth dinner meeting, Hyatt House Hotel, City of Commerce, Ca.

National Hardware ConventionOct. l2-15, Caesars Palace, Las Vegas, Nv.

Ace Hardware Corp.Oct. ll-14, fall convention and exhibit, Currigan Hall, Denver, Co.

American Plywood Association - Oct. l3-14, fall industry meeting, Disney World, Orlando, Fl.

Humboldt Hoo-Hoo ClubOct. | 7, election night, place to be announced.

Manager's Recognition ConferenceOct. 2l-22, San Luis Bay Inn, Avila Beach, Ca.

When you call, we deliver. Fast. And we deliver darn near everything. Lumber. Plywood. Timbers. Fencing. Masonite. Hardboard. Particleboard. Roofing. Hardware. No other distributor in Southern California comes close to handling as many products. That's why we are the Super Supplier. Slip into the nearest phone booth and call. We'll deliver full or mixed loads to

your yard or your customer's job site. Super? You said it. Louisiana-Pacific Corporation, Crown Distribution Center, 900 West Taft, Orange, California. Phone 714-998-6500 or 213-598-9675.

ilESUPIN$UPPIIIN

Here's why WIIU!/ mokes fhe profitoble difference

(Continued from page 18)

Brothers & Coney Ltd.. Liverpool, England, has opened in Taconra Wa. Trus Joist Corp. is opening three Colorado sales and service offices.

Dry Wall Supply, Inc. is expanding its Denver, Co.. wareh o u se-sh owroo m -office Weyerhoeuser has opened a $1.6 million distribution center in Eugene, Or. . . Tomray Inc.. a menrber of the T.M. Cobb Co. fanrily of conrpanies. has purchased Oakley Plyw,ood, Morgan Hill. Ca., for an undisclosed amount.

Over 35,000 items of profit worehoused for you !

A compulerized invenfory syslem fills your orders prompfly, occurolely from our greol worehouse of over 35,00O ilems ond six Mollco semi-lroiler trucks speed them to you on schedule every doy. Don'f lose profifs by being understocked. Let us be your worehouse ond gel you fhe invenlory "lurn" you need io moke money.

lower cosls through greoter buying power

As o member of the Sentry hordwore group, os well os being fhe lorgest wholesoler of lumber, building moleriols ond sporfing goods in fhe Southwesf , Mollco gets the benefifs of volume purchosing which lowers prices lo you- increosing your profits!

Orders filled promptly, occurolely

Twenty-four Mollco solesmen cover Arizono, New Mexico, El Poso, Colorodo Springs ond Los Vegos. Your orders ore expedited quickly, occurotely to give you the fostesf service possible with speedy delivery. Give your Mollco mon o coll.

Beller Yolues for your cuslomers ond higher profits for you !

DISTRIBUTORS

Rolando Lumber Co., Inc. has nroved its yard and offices from San Francisco to a bie new facility at 2600 Williams S-t., San Leandro. Ca. . . Homestake Mining Co., San Francisco. Ca.. is selling the Spearfish. S.D. lunrber mill but will continue to sell logs fronr co. timberlands. .

Boise Cascade has expanded its Building Materials Center at Eugene, Or. 84 Lumber Co. has opened a Rock Springs, Wy., store. Mid-Valley Lumber and Supply Co., Salenr, Or., was destroyed by fire. Sentry Lumber Co.. Monte Vista. Co., has expanded facilities. .

WWPA has an ok from the American Lumber Standards Committee to issue grade stamps for Stud Grade Radiata pine originating in Chile; WWPA's new grading rules refer to Radiata pine for the lst time...construction materials & labor increased an average 8.7%, during a recent 12-mo. period.

A CCUSTOMED to the dirty F tricks of nature, Washington State lumbermen are trying to assess their losses and start the clean up with the philosophic attitude that has helped them survive floods and hurricanes in the past and endure the wrath of the Mt. St. Helens volcano.

Within the 150 acre blast area. huge tracts of virgin timber and equipment lay tangled as if flung by a giant hand. It is estimated that $200 million worth of timber was vaporized or blown down in the direct blast. Possibly another $500 million worth will be salvagable when the area can be reached. Normally timber would survive the ravages of insects for a year and still be marketable. Some experts predict that the heavy cover of volcanic ash may help to retard insect damage. More accurate damage estimates are expected to be available in several weeks.

The loss of transportation and access to the area poses a formidable problem. More than 500 nriles of forest roads are believed to be destroyed with eight National Forest bridges wiped out. Some 6,000 nriles of highways are estimated to be in need of repair or clean-up at a cost of more than $100 million.

Volcano's effect on timberlands

Devastation of access roads is complicated by nrassive nrudflows and debris-clogged rivers. The Columbia River's deepwater shipping channel was closed to traffic by mud from the eruption. Vancouver and Kalama, Wa., and Portland, Or.. the three largest river ports. were forced to close, stranding sh i ps.

Sfory at a Glance

Mt. St. Helens blowup. tree farms devastated. forest transporta- tion crippled. ash and power outages close mills.

Weyerhaeuser Co. spokesnren report that it will be several weeks before final damage figures are available. Although SEC regula-

tions prohibit their making a dollar estinrate, it is known that 19.000 acres of trees in the St. Helens tree farm were felled by the blast. One of twelve U.S. tree farnrs nraintained by Weyerhaeuser, this represents about 401, of their nrerchantable tinrber. Their greatest concern, a spokesnran enrphasized, is getting the transportation systenl rebuilt. They stressed that Weyerhaeuser production and product flow would not be affected.

With six nrillion acres of land. the company has been exposed to ntany hazards including floods and hurricanes. an official explains, but never anything as dranratic as the Mt. St. Helens perfornrance. With three hours of warning, evacuation was possible with loss of life avoided because it was a Sunday and only a handlul ofsccurity people were on duty. If the woods had been full of workers, it probably

(Please turn to page 48)

CHUCK LINK executive director

This is what we heard:

o Building permits are down approximately 62Vo for the first three months of this year.

o Only 5Vo of the first home buyers can quality for the average size home costing $68,000.

Home building for this year will be dependent on monetary policies already in place. It's going to get worse before it gets better.

o Long term interest rates are going to come down slowly. Short term rates will come down a little faster.

o First quarter of l98l may see a pick up in housing starts.

. Housins starts for balance of 80's should be a6out 2,100,000 per year (excluding mobile homes).

o There will be an even ereater back

los of housins needs. The 1974-75 crunch sh-orted housine units needed bv t million units. The- 1980 crunch wi[l add to this demand by an even greater amount.

o We are going to be faced with a serious problem of who is going to get the housing, supplies to meet the demand, and the ability to produce an affordable house.

o Long term mortgage lenders will be going to variable, rollover mortgages with a renegotiated rate every three or five years.

o Houses will be smaller, more energy efficient and less frills. There will be much more common wall construction with increased density on the ground.

Here are ideas for 1980

Business Management: Reduce inventory. Cut expenses, labor. Secure any not-collectable property. Collect all accounts receivable possible. Pay off the bank. Save cash. Use local warehouses. Reduce direct purchases. Initiate delivery/stop charges. Reduce duplicate product lines. Don't add new charge accounts. Improve inventory management. Raise finance charses.

Community/Coisumer hojects: Co-

sponsor with chamber of commerce a forum focusing on housing conditions in your area. Conduct in-store clinics on d-i-v projects. Do public service announcel ments on conserving energy. Provide list of qualified contractors for remodeling.

Ask newspaper to do special Home Improvement Issue. Form coalition of housing-related firms to develop statistics; keep up to date on business conditions of allied companies. Use coalition to study innovative financing; maintain contact with media: meet with FHA. Farmers Home, VA on possible programs available.

Marketing, Promotion: Train employees to sell retail. Go after commercial market. Use audio visual programs on "how-to" for d-i-y. Truck sales, tent sales, unload and reduce slow moving items. Advertise on consistent basis. Door-to-door promotions.

Lay-a-way plan. Provide incentives to employees for ideas, cost saving, innovations. Promote availability of craftsmen to do add-on, remodeling jobs. Track location of customers to pinpoint special promotions. Use manufacturers' co-op monies for advertising campaigns.

Here are some ad-ditional ideas: Simple housekeeping chores are the cheapest to accomplish, yet often the greatest moneysavers. Clean up the yard and equipment. Add paint where it's needed. Have the clerks dust the shelves and return small items to the correct bins.

Check bad accounts. Let WBMA sponsored I.C. System Collection Service work on them.

MOUNTAilN STATES

FRED CARUSO executive secretary

e CENIC Snowmass will be the set- 9ting of the annual convention of the Mountain States Lumber Dealers Association.

The four-day meeting will be held Sunday, Sept. 14 through Wednesday. S-ept. l?.

"Profit and Growrh in the 1980 s" is this year's theme. A business meeting, product knowledge shows, and speakers are scheduled.

On the lighter side, a golf tournament will be offered in the beautiful Snowmass resort.

, A home energy audit, sponsored by the Jaycees and Johns-Manville Corp. is available throughout the mountain states region.

_ The audit, based on the Big l0 Chelklist put out by the Departhent of Energy, will be perforhed by Jaycee volunteers in the local communities.

"Tied in with local dealers, the Jaycees do a Home Energy Awareness Audit on homes and leave an audit form for the homeowner." explained August Pocius, district sales mgr. for Johns-Manville.

For more information, dealers should contact John Greenquist, Arvada, Co., 303-988-8530 ext. 300: Tom Eier, Lewistown, Id., 208743-5441; John P. Castillo, Belen. N.M., 505-296-0551 ext. 325: or 9_u.t"h Bader, Powell, Wy., 307754-5394.

Crissey Fowler Lumber Co. recently- opened a 30,500-sq. ft. roof and floor truss plant in -Colorado Springs, Co. "W-e're already seeing

a turn-up in housing here, and we're betting a million dollars on the future of the area," explained Kenneth W. Brosh, secretary of Crissey Fowler.

R-W Specialities, Inc. celebrated its l5th anniversary with an open house and thank vou celebration.

R.F. (Dick) Wilson has retired as v.p. and gen. mgr. of Mt. View Components, Inc., Longmont, Co. In the building materials business since 1946, he plans to spend the summer working on his golf handicap, and by next winter, with his wife, Peggy, move to Cayucos, Ca., where they are building a house.

Boise Cascade Corp. is relocating its Salt Lake City wholesale buildine materials business to a 12.5-acre sitE in South Salt Lake. Their present office building was constructed in the late 1800 s, and has become too inefficient for the operation. The new site will have additional covered storage space with a covered loading area and larger vehicle service garage. The wholesale plant serves Ut. and parts of Nv. The new facility is scheduled to open in August.

The Denver branch of GiffordHill Metal Buildine Products Division has developed a-new market with steel roofing for residential homeowners.

Timber Speculation: A Growing Crisis

The price increases in OPEC oil over the past decade have.justifiably received a great deal qf'attention. But the./brest products industry has .faced an even greater increase in the cost o/ its primary ran, material, and that aspect of' our inflationary crisis has gone largely unnoticed.

Thc ayerage cost o/ timber./iom national ./brests in the U.S. rose 700"/, during this past decade. That's a bigger.jump Ihan viftuallJ) anv other ma.jor resourceinclLtding OPEC oil. Ever)tone leels the impact in terms ol higher prices.fbr n'ood and paper produt.ls.

Louisiana-Pacilic has addressed this issue in the lollou'ing u'hite paper u'hich pro,',ides background and a proposed solution.

In the western states. where the problem of speculation is most acute. National Forests account for more than half of the total commercial forest acreage and more than one-third of the timber harvested.

In recent years, the cost of that timber has been escalating dramatically and those increases represent a major contributor to the current inflation crisis.

What's the cause of that price escalation? Primarily, the failure of Congress year after year to fund a reasonable level of timber sales from our national forests. This artificial shortage of tinrber results in increased demand and hisher prices for the timber that is soi-d.

Lately, however, another lactor has been contributing to the upward spiral of federal tinrberspeculation. Speculation which in effect, is underwritten by current government regulations which allow and even encourage artificially high bids on federal tinrber sales by purchasers betting on continuing inflation.

Virtually all tinrber sold from our national forests is subject to a competitive bidding process. The high bidder on a timber sale normally must put up a modest deposit,

either cash or a perfornrance bond, and then has anywhere fronr two to seven years to harvest the tinrber he has purchased.

Current procedures pernrit a speculator to bid more for the tinrber than it is worth under present market conditions, sit back while inflation drives up the value of the timber. then turn around and sell the timber at a profit without even having to have the intention of harvesting a single tree hinrself.

This practice is seriously inflationary. The regulations encourage a practically risk free withdrawal of large volunres of timber from production. The results are higher finished product prices to consunrers and loss ofcurrent revenue to the government.

The big loser, of course, is the legitinrate forest products operator who needs reasonably priced tinrber to keep his mills running at a profit as well as the consunrer. who pays

(Please turn to page 32)

Life begins at 40

HE Lumber Merchants Association of Northern California officially hit middle age, as they celebrated their 40th annual convention by trekking to Southern California to stay at the historic, all-wood del Coronado Hotel, built in 1887 and still standing tall across the bay from San Dieso.

BusinEss sessions began May 12, with outgoing president Clyde Strouss reviewing LMA activities, noting that next year's convention will be at the Sahara Hotel, Las Vegas; with '82 tentativelv set for Maui. Hawaii

and '83 in Sparks, Nv. Approximately 120 attended the convention.

New officers include president Don McCann, M&S Building Supply, Monterey; lst v.p. Bruce Pohle, Southern Lumber, San Jose; 2nd v.p. Merle Mensinger, American Lumber Co., Modesto; and treasurer Robert Patterson, Jr.

The panel discussion that followed began with David Stahl, exec. v.p., National Association of Home Builders, predicting 1980 will be the worst year for housing in decades, but that as a whole, the '80s will be good

years for housing. He foresees slightly smaller homes, utilizing slightly less lumber than at present, with 1980 housing starts to total 965,000 with l98l at 1.375 million units.

Panelist H.M. "Pete" Niebling, exec. v.p. of the North American Wholesale Lumber Association, sees distribution changing, with more bigs in retailing, "whichlan mean as many opportunities as problems."

Describing the increase in remanufacturing being done by office wholesalers in the Portland, Or., area, for example, Niebling described it as "part of a services revolution occurring at the wholesale level of distribution. "

Noting that Canadian lumber imports were expected to remain strong, he observed that more imports could (Please turn to page 63)

PBESI0El{TS past and future ll I Clyde Strouss, outgoing, and Don McCann, the newly-installed head man. l2l Bruce Pohle, Jerry and Joyce DeCou. l3l Kitty and Will Riegel, John and Barbara Polach, Pete Niebling. l4l Barbara, Don, Gail and Jerry 0ldenkamp. l5l Tom Hogan, Polly and Bob

Mullin, Ralph Lamon. 16l Carrie Knott with her father G0rdon. lTl "Breezie" Cross, Marilyn and Dick Cameron. l8l Arnold Volny and Joe Mayfield. l9l Dick Strong, Ralph Falk, Cece and Charles Fowler, James and Frances Heick. ll0l Duane 8ennett and Len Viale. llll Dinnv Waters and

Mike Coleman. ll2f Orv Eastman, Curley Rowley, Elmer Lewis. lt3l Joan and Bud Robey, Ruth and Brian Bonnington. ll4l Marsha and Terry Huntsman, Elmer Rau, Linda Knott.

All Coast brings hard woods and soft woods from Canada, Washington, Oregon, ldaho and Northern CaliforniaVia water, rail, truck and trailer for distribution to you. Our new complete remanufacturing and milling facility, distribution center and fleet of trucks enable us to provide dependable delivery service anywhere in the South West U.S.

Service is not our motto, it's our Business."

APA Revises Trademark

Performance rated trademarks in a new format are being distributed by the American Plywood Association to member mills iryith qualified products.

With simplified design and improved legibility, they show panel grade and thickness, span raling, exposure durability classification, mill number, Product Standard PS- I grade and glueline conformance, and code acceptance.

Established test methods are used to determine performance standards. Advantages include added freedom in the lay-up of veneered panels and in utilization of species, plus hieher total utilization of 'availabl'e resouices in suitably qualified veneered and nonveneered panels.

The development of APA Rated structural-use panels is a significant investment in a brighter future, according to APA executive v.p. Bronson J. Lewis. "The move sisnals growing opportunities for innov-ative change in the way panels are produced. "

APA Rated Sturd-I-Floor and APA Rated Sheathing currenrly qualify for the trademarks. The concept is expected to be extended to siding and concrete forming.

EXPOSURE 1

PS 1.74 C.D INT/EXT GLUE NRB.108

llEW lormat for American Plywood Association trademarks clearly show panel grade and thickness, span rating, exposure, durability classification, mill number, Product Standard PS-1 grade and glueline conformance and code acceptance.

Trademark stamps will be issued to member mills on a replacement basis following building code approval. It is anticipated that the change will be complete by the end of the year with publications revised with new information.

Which One is the Phony?

With phony disability claims pushing up insurance rates, you need to be vigilant in efforts to discourage them.

Check your operation on these points.

o Require that all accidents be reported immediately to a supervlsor.

. Treat injuries at company medical facilities or clinics under contract to the employer to avoid private physicians who often take the worker's side.

r Get detailed reports from all witnesses to an accident as soon as possible.

o Check accident sites for safety hazards and verify that all safety equipment was available and in working order.

o Keep full and accurate health histories for each employee including non-job injuries from sports or home.

. Inspect all safety equipment regularly keeping it operating properly in good condition.

Be alert to questionable claims any time plant shutdowns, layoffs, or cutbacks are announced.

o Notify insurers immediately when you are suspicious of a claim; they will investigate thoroughly.

This combination teaman ldaco Rip Saw with an ldaco Texturing Attachmentallows simultaneous riDping and roughing in one operation to give the finish effect so popular in modern construction. lt eliminates the necessity for re-sawing and adds the savings to your production prof its. Why not inquire about it today?

Address Gene Woloveke, General Manager

TIMBER SPECULATION

(Continued from page 27) higher prices for wood products as a result of this speculation.

Recommendation:

One relatively simple procedural change can virtually end speculation on national timber sales.

All sales become "take or pay" and, dependent upon the term or time limit q/ the sale, the buyer would prepay in cash a given percentage oJ' the advertised volume at the time o./ purchase. Under the present system, the required deposit is often less than one percent of the total value of the sale. The speculator gambles the modest risk of losing this deposit against a potential gain that experience has proven can be substantial. A more realistic deposit requirement would go a long way toward controlling speculation.

When enacted. such a new regula- tion would virtually eliminate hoarding of large volunres of timber beyond the practical annual requirements of their plants by speculative bidders.

I year sale 100'I,

2 year sale 5011, lst year, 50'1, 2nd year

3 year sale 33 l/3"1, each year

4 year sale 25(Xr each year

5 year sale 2011, snch yLnl

It's clear that the "prudent man" rule of the private sector should certainly apply to the government as stewards of such a valuable national asset as the nation's forests. We believe our nation's tinrber inventory is too critical a resource to be the object of speculation. lt should be reserved for meeting the growing needs of our country for wood fiber. The rule change we propose would accomplish that aim.

Warehouse Expansion

A new pole-type warehouse matching existing adjacent buildings has been added by Flintkote Supply in Los Angeles, Ca.

Costing about $215,000 and encompassing 15,000 sq. ft., the new addition enabled the branch to relocate wood products normally housed in a warehouse designed for gypsum wallboard products. A new rail siding has been added.

The additional space will be used for kiln-dried pine lumber and plywood siding.

Calculate Calculator Buys

Consider these six points before making a calculator purchase.

o The dealer who can handle repairs without sending the machine to the factory.

o Pickup and delivery charges for repairs.

o Length and coverage of warranty.

o Easy availability of paper if the calculator prints.

o Readability of display under office lighting.

o Number of digits in display.

N.W. Carriers Entertained The Transportation Club of Portland, Or., held its Carrier Luncheon recently at the Portland

Center Red Lion with Ken Faris, operations mgr. of Columbia Marine Lines, Inc., presenting a film "Hauls of Fame."

Veneer Bill Before Congress

Bill 6975 to eliminate the duty on hardwood veneers is now before the House of Representatives.

Although the bill includes all imported veneers, Philippine mahogany veneer is the largest quantity item considered the most significant to the industry. Cunent duty on Philippine mahogany veneer is 7Vo. Without the passage of this legislation it will be reduced to 4Vo Jan. l, 198 l. and remain at that level.

The bill has widespread industry support and the Imported Hardwood Products Association is optimistic over its chances for passage.

Ponderosa Pine Sugar Pine Incense Cedar Douglas Fir White Fir

Can you afford a discount?

Discounts for customers often sound like a good idea, but some simple computing will show you if they are really affordable.

A discount of 5Vo requires an increase in sales of 33Va to maintain a dollar profit of 20Vo.

A discount of l07o (a popular discount figure) requires an increase in sales of l00%a to maintain the 20Vo dollar profit.

A discount of l5Vo across the board requires an increase in sales of 3OOVo to maintain the 2OVo dollar profit.

Keep these figures in mind when deciding if you can afford to give discounts or if you afford not to in order to remain competitive.

Make the Telephone Work

An important tool in any business, a telephone should be properly manaqed.

For'betier usa[e. don't allow secretaries to take the phone off the hook when they are away from their desks. Insist that they arrange for coverage by other workers. A change in hardware may be required, but it is worth it.

For better results on messages, instruct secretaries and switchboard operators to write unusual names with phonetic spelling. You will be saved the embarrassment of mispronunciation and impress the other party.

PRIZE llrlllllERS Mr. and Mrs. Frank Purcell lcenterl, Builder's Supply, Palm Springs, Ca., accept tickets f0r an airlsea trip t0 Mexic0 0r the Caribbean lrom Norm 0rwig, v.p. [rightl and Paul Studer, sales rep, lleftl for American Wholesale Hardware Co., Long Beach, Ca. Trip was awarded during Sales Galaxy held at Long 8each, Ca., Convention Center.

the swrngrng hitters to scoreboard

tors, remodeletrs, or shoulder trade, line-up includes a multitude of offensive weapons' ,ed*ood, *e"iiri ,ia ceair, pine, spruce, incegse cedar and fir. We back up these winrbrs with a balanced reserve inventory ai*d run two of th€ YYest's most complete planing mills to give you extra clout and a fast delivery on hit and run plays. Our desi$nated hitter, $onoma Thin Panel, is a veryt versatile bonus baby

in kiln with how to Call South' 22OO No.

(2tq 860-77sr', 164 Healdsburg (7O7) 433-3315

cedar and pine

Let us show you play work.

REDWOGD, WESTERN RED CEDAR, PINE, SPRUCE, INCENSE CEDAR, FIR.

Practical and Profitable

I0hatever specialized needs you may have in buildings, we can handle the requirements. San Antonio has the know-how and yean of experience to do the job you need done.

\7hen Tony Clinc of l7estern \food Treating, Inc. wanted cooling sheds custom designed for their

Woodland, Ca., facility, they called on us. This photo shows the specialize d structure we erected for their use as a protected area for cooling the treated lumber after it comes out of their treating plant. The open, functional dcsign gives quick and easy access for optimum materials

handling. Strong, no nonsense design means maximum efficiency.

Affordable, long lasting buildings are a spccialty with San Antonio. We can build whatever type of building you need at a reasonable price. And do it quickly.

Let San Antonio solve your building problems today.

Frank Ruggieri, mgr. NORTHERN DIVISION

Hwy. 99 W. one mile south of Williams, Ca.95987

P. O. Box 837

(91 6) 473-5381

NOW AISO SERVING OREGON

We can now serve your building needs in Oregon and Nevada as well as California. For information please call

Mike Esposito, mgr. SOUTHERN DIVISION 17227 Studebaker Rd. Cerritos, Ca. 90701

(21 3) 865-1 245

(21 3) 773-4503

(71 4) 521 -0489

(collect) to The Michael B. Esposito Construction Co. Nevada contractor's license no. 1113). Oregon contractor's license no. 30089.

Re-roofing Market Ripe

Dealers have a rcadv-made market for reroofing sales beiause the onl\ thing a homeowner can do with a roof past its prime is to replace it.

Every year a substantial number of existing honres become "ripe" for reroofing, providing building material dealers with continuing opporrunities for "big ticket" sales to contractors and do-it-yourself homeowners. This year, sales of materials for this top priority home improvement project should incrcase even more due to the constructi()n turnd.orvn and prevailing financial consloeratlons.

Everything is soaring-new homc prlces. mortgage rates. and thc cosl of monev for all caoital investntcnts. Many homeot nei, uill stay put rather than move up to better housing. Would-bc h<tnteovn'ners. facing the same situation. u'ill be ntore inclined to purchase econontical resales with an eye tow,ards improving thcm.

Those retailers who understand the importance of a quality roof covering to good extcrior design and home protection are more likely to make roofing sales more often. They recognize the value of promoting the factors that interested homeowners in reroofing in the first place-a hedge against inflation. a long-term investment in protecting the house and its contcnts. and increased rooftop beauty.

Here are some sales points worth covering when promoting asphalt shingles:

o These shingles are designed to provide many years of protection against the elements with minimunr malntenance.

a Those that bear the Underwriters Laboratories (UL) Class C label have been tested for firc resistance.

o All are available in contcmporary earthtone colors which coordinate well with modcrn exterior colur schemes.

o Three-dimensional asphalt shingles. one of the fastest growing segments of the industry, have a rugged appearance with shadow lines to provide a rustic rooftop lexture.

o Fiber glass-based asphalt shingles deserve the dealer's attention. They offer durability and protection in high fire hazard areas, or where required by local ordinance.

The Asphalt Roofing Manufacturers Assn. has available to dealers sales aids to help them penetrate the reroofing market. Each promotes the advantages of shingles of the 80s in a manner rcadily understood by consumcrs. The se will help the dealer make thc point that there is an asphalt shingle for every reroofing consideration and budget requiremcnt.

For a free copy of the Publir:ation urtd Audio-Visual Directort, which c()n1ilins all the sales aids currentlv available. urite Asphalt Roofi ng Mfrs. Assn. c/o Sumner Rider & Assoc.. Inc., 355 Lexington Ave., Neu'York. N.Y. 10017.

Ways to Beat Slowdown

Retailing strategy sometimes needs to be updated to meet lifestyle changes induced by rising inflation and energy shortages, especially gasoline.

Use this check list for direction:

o Both store personnel and customers may be suffering from anxiety and short tempers. Keep a supervisor on the floor to assure smooth service.

o Concentrate on efficiency at the checkout. Customers will be more aware of a long line at the register than reduced floor staff.

o Keep up advertising and promotion. Use vendors' ideas, help, ad allowances, and materials.

o Use highly localized ad and promotion medias be-

Own Your Own Phone

Now that non-Bell telephone equipment can be tied into the Bell System network, a business must decide if it will buy instruments instead of renting from the telephone company.

Before making a decision, consider a number of variables. It is important to buy only certified instruments with an FCC registration number stamped on the bottom. Telephones also should have a ringer equivalence number since telephone company facilities can accommodate onlv a certain number of bells.

Any needed jacks must be installed by the telephone company, usually at a cost of $18 plus $4-$6 per jack. The phone company also will have to install protective couplers if hold and line buttons are included.

Telephone prices vary and are coming down because of the competition between private stores and the telephone company store. The most basic instrument costs

cause purchasing areas are tightening up, from 15 to l0 to 5 miles.

r Avoid running out of advertised items. Customers get edgy about wasted trips.

o Improve your phone service to serve the increasing number of calls checking on availability and placing orders.

a Consider or improve delivery service since smaller cars are reducing the amount of merchandise a customer can haul. Delivery, even for a fee, is becoming popular.

. Cut back on middle priced lines. Strongest demand is for high and low priced goods.

o ImFrove geneial effiiiency by coming down hard on employee absenteeism brought about by gasoline shortages and personal problems aggravated by inflation.

about $20; a key equipped phone with hold and five line buttons about $100; a Princess phone about $80. Better buys can be found on used phones.

To determine if it is economical to buy phones, calculate the rental cost, which varies from state to state, against the purchase price, installation charges, and rental costs for couplers, extension lines, and extra costs services. Credit given by the telephone company for instruments returned to them should be subtracted. If the pay-back period on the capital cost is less than four years, it may be a good investment.

Some telephone companies are offering to sell customers the instruments already installed and deduct the equipmental rental from the monthly bill. The telephone cbmpany will not service telephones purchased from private stores, but certified phones seldom need repair and the stores will usually guarantee them and provide repair service.

You'd call a maion wood products manufactulel versat that's been delivening a wide spectrum of superior quality products since 1915.

This YeDsatile:

LUIIBEB

And when that versatile manufacturer offers a large variety of types and sizes . . Clears, Industrials, Timbers, Dimension . . from bleacher seats and flooring through dry laminating stock

Douglas Fir, Hemlock, Western Cedar, Western Red Cedar, White Fir, Ponderosa Pine, Sugar Pine and more you'd also call it diversified.

PLYWOOD

And when that same versatile, diversified manufacturer produces association-certified Douglas Fir siding for home construction and export markets, with mill and association certif ied sartded plywood and Vz" CDX sheathing in standard 30" bundles for shipping from two company-owned plywood plants - supplied by another company-owned veneer plantyou'd also call it very experienced.

PABTICLEBOABD

And when that versatile, diversif ied, very experienced manufacturer produces su perior qual ity three-layer, mat-formed particleboard under the trade names of FirlokrM underlayment and FircraftrM industrialwith Firlok certified by the National Particleboard Association and Fircraft certif ied by TECOyou'd also call it a reliable source.

LAlrllllATED BEAIi

And if that same versatile,ldiversif ied, very experienc{ reliable source manufactul is one of the country's maf manufacturers and suppli{ of glue laminated beams .f rolling out over 25-million I board feet of glue laminatl material yearly. you'd o that member of the Ameri, Institute of Timber Constrl tion a strong backup for y1 requirements.

because that versatile, diversified, very ienced, reliable source has earned a worldwide tation for delivering on time, as promised, you'd it. Today.

You'd also call it Bohemia. So call il.

Contest Rlngs Up Record Sales

More individual Winter Sorting Orders were sold to dealer customers during their '80 promotion than in

any of the preceding 2l years that the Contest of the Year has been held, the Palmer G. Lewis Co., Auburn, Wa., reports.

The Merchant Magazine

Simpson Strong-Tie was a partner in the contest with emphasis on sales of their products. In-store sales staff haining clinics were part of the promotion which involved over 30 PGL salesmen at nine Washington branch locations and Anchorage, Al.

Top winner was Gary Popp, Tacoma, Wa., area, who received 25 shares of PGL stock, possession of the perpetual Contest of the Year trophy and an individual trophy. In second place was Dennis Larson, South King County, Wa., who received l0 shares of stock and a penonal trophy. Third place winner was Linda Soderlind. South Seattle. Wa.. area.

An employee drawing for the $1,500 Hawaii vacation was won by Norman Walker. inside salesman at Kenmore. Wa.

Don't Miss July!

HIGH ACHIEVEBS in the Palmer G. Lewis Co. Contest of the Year which extended over three months were recognized by (lr) Robert D. Peterson, chairman of the board; J. Cutler Lewis, exec. v.p.; Palmer

TRANSPORTATION SPECIAL ISSUE

G. Lewis, chairman of the board emeritus; Linda Soderlind, third place winner; Kenneth Gohrick, assistant sales mgr.; Dennis Larson, secbnd place; Gary Popp, first place; Richard E. Lundren, pr-es. and c.o.o.

LOUISIAT{A-PACIFIC Crown Distribution Orange, California

Today's demands for efficiency creates new distribution yard for Louisiana Pacific. Semi clear span warehouses with more than 65,000 sq. ft. of storage 45,000 sq. foot office designed to expand with changing market requirements.

From rail spur to continuous loading dock to controlled traffic patterns provides fast, efficient total movement of large a.mounts of material.

Single-point responsibility for turn key projects is now a reality.

Single-point

responsibility for turn-key proiects is nowa reality. Now a successful reality for many major west coast Lumber Yard Companies!

Keeping Key People

Be alert to signs which may indicate that a key person is planning to leave the company.

o Unnecessary amount of work taken home which could mean that company records are being removed.

o Bigger expense accounts and longer lunch hours.

o Break in clothins habits or housekeeping in office.-

o Different arrival and departure times.

o More telephone calls, especially long distance to private numbers.

If you suspect something, tune in to office rumors and gossip. Avoid a confrontation. but determine your priorities of retaining him, rushing his departure, keeping him from taking too much.

Meet informally in groups including the suspected employee and offer an opportunity to air problems. Finally, meet with the individual alone to explore his job

needs such as more money and more responsibility. Satisfy these if feasible.

If he shows no interest in the company, presume that he is leaving. Ask for facts and fire him if necessary to keep him from removing too much information.

Build a Telephone lmage

With much of a firm's business and sales conducted through Ma Bell, it is important that managers and salespersons develop a telephone image.

Credibility is often increased by speaking more slowly. A pause will make a point or give your listener time to consider your idea.

A low pitched voice indicates confidence. Rising pitch often gives the impression of anxiety. Dramatic emphasis comes with decreased volume. Avoid a loud voice which can create negative emphasis, arouse anger or antagonism.

A voice usually reflects interest and concern with sincerity resulting in a pleasant speaking tone. Your listener will react with a positive response.

Thol's How lt Goes!

"Mr. Kline h,on't give me a raise. He sa-ts my salar-v isn't too lou'. It's m-y slandard ol' living that's too hith. "

The Merchonl Mogozine

California Builders Supply

FRED DUCHI Owner

Siskivou Forest Products

The Starboard System was designed to solve the problems facing the lumber industry. We give you the lools to control inventory and sales costs. Stock status and credit information is immediatelv available... and accurate.

,,SINCE WE INSTAIIED THE STARBOARD SYSTEM, OUR INVENTORY CONTROL AND CREDIT PROBTEMS HAVE ALMOST DISAPPEARED . . ."

,,BEST SYSTEM FOR OUR MONEY"

William W. Long is the new gen. mgr. of Louisiana-Pacilic's Columbia Corridor div., headquartered in Beaverton, Or.

Bob f,veritt, Everitt Lumber Co., Ft. Collins. Co.. is back from a business trip to Washington, D.C.

William O. Ceccarelli, an owner of B & C Builders Supply Co., Sparks, Nv., is a new director of the National Association of Credit Management, New York, N.Y.

Don Philips, Philips Lumber Sales, Thousand Oaks, Ca., with his wife, Florence, spent a week houseboating on Lake Shasta. The fishing, naturally,was great.

Marvin Setzer has been mgr. of Westwood Builders Supply, Inc., Phoenix, Az., since April l. He is a former longtime O'Malley employee.

E.L. "Ed" Quirk is the new lumber sales mgr., forest products, for Kaibab. Phoenix. Az

Roy (ireening is now a managing partner in Leader Lumber, Dallas, Tx.

Ginger Calcatera has joined Ganahl Bob Riggs, Western Product Sales, Lumber Co., Anaheim, Ca. Danville, Ca., and Dick Wegner, Gene Shawaryn is the new assistant Portland, Or., were in So. Ca. on a mgr. out of the Armstrong Ceiling sales trip for Tri-Mac Panel Proregional office, Kansas City, Ks., ducts.

covering Co. and Wy., where he will work closely with Hal Olson, Armstrong senior marketing rep from Denver, Co., reports Dick Rippey.

Mike Roach. M. Roach Forest Products, is back in Eureka, Ca.. after a week vacationing in the Bay Area and the wine country.

Gary Thomson and Rick Kellso, Inland Lumber Co., Colton. Ca.. are back lrom a No. Ca. and Or. mill trip.

Pete Bernthal, MacBeath Hardwood, San Francisco, Ca., and his bride, Janet, were married May 31, at the Michigan State campus chapel; both are grads.

Lee lorg, Schmidbauer Lumber Co., Eureka, Ca., is the proud papa of Kelly Lee, a 6 lb. 9 oz. daughter born Mar. 17. Chris, 3, and Kasey, lrl:, are proud of their new younger sister.

Kenneth C. Johnson is now industrial lumber sales mgr. for Southwest Forest Industries, Phoenix, Az., according to John T. King, lumber sales mgr.

Mark H. Swager is the new district credit mgr. for Anderson Lumber Co.'s, Ogden, Ut., nine retail building material outlets in ld., according to James C. Beardall. pres.

Jim Fodsham and Dennis Richardson, South Bay Forest Products, Orange, Ca., are back from a Portland, Or., business trip. Debbie Heinzelman is a new computer programmer, Connie Breker, a new bookkeeper, and Diane Falon, a new computer operator at South Bay.

Dick Siltanen, Chinook Wood Products, Scotts Valley (Santa Cruz), Ca., has been elected to the City Council. He received more votes than any other candidate running.

Rod Denhart has joined Bel Air Door Co., Alhambra, Ca., as sales mgr.

Lyall Bell, Sauder Industries, Vancouver, B.C., and his wife, Kay, recently vacationed in Palm Desert, Ca.

Ralph Lamon, Lamon Lumber Co., San Francisco, Ca., and his wife, Suzanne, are getting in a summer vacation in Switzerland, Austria, and nearby Bavaria, Germany.

Werner Richen, Lumber Products, Portland, Or., is recovering from knee surgery. He plans to be back on the tennis courts soon.

Hal Smith is heading the new Douglas fir sales dept. at Simpson Building Supplies, Cerritos, Ca., Terry Humphrey is his counter part at Santa Clara. Ca.

Ed Fountain, Sr., pres., Ed Fountain Lumber Co., Los Angeles, Ca., was interviewed on ABC's "Good Morning America" program recently, giving his views on the current lumber and building conditions.

Elaine Blake is now traffic mgr. at Del Daley Forest Products, Inc., Portland, Or.

Bob J. Murphy is the new general sales mgr. for Kaiser Cement Corp., Oakland, Ca.t John P. Rohrer, new general mktg. mgr., according to Walter E. Ousterman. Jr.. chairman, pres., and c.e.o.

"Mac" and Bill MacBeath, MacBeath Hardwood, San Francisco, Ca., were recently in Los Angeles, Ca., visiting the company's Montebello, Ca., facility.

Craig Kincaid, Robert S. Osgood, Inc., Los Angeles, Ca., got in an Aspen skiing vacation earlier this year. (Much earlier this year.)

Don-Lee Davidson, Davidson Industries, Mapleton, Or., is the new pres. of the Pacific Lumber lnspec- tion Bureau, Seattle, Wa.l Ivan Brown, Tahsis Co. Ltd., Vancouver, B.C., lst v.p.; Henry Sandstrom, Simpson Timber Co., Shelton, Wa., v.p. and treas.; James Robinson, Canadian Forest Products Ltd., Vancouver, B.C., v.p.; George Thompson, Seattle, Wa., sec.-mgr.; Dave Miller, Moore Oregon Lumber Co., Empire, Or., new board member.

Tom Powell is the new v.p., hardwood div.; Mel Pedigo, v.p., softwood div.; Scott Wilson, v.p., pallet & bin div., United Wholesale Lumber Co., Montebello, Ca., according to Miles Butterfield, pres.

Pete Bower has exercised his options and is now a co-owner of Mariners Forest Products, Santa Ana, Ca.. according to his brother,ClintBower.

George Powell, sales mgr., Cascade Hardwoods, Chehalis, Wa., is back from a month long sales trip to Japan, Formosa, and South Korea.

Dave Walton, DMK-Pacific, Fremont, Ca., is at home recovering from a gall bladder operation.

John Weaver, Weaver Forest Products, Medford, Or., is back from calling on accounts in Ok. and Tx.

Mike Nalbandian, Lampe Lumber, Tulare. Ca.. and his wife. Charlene. are parents of a son, Michael Lee, Jr., born April 6, 1980, 9 lbs. and 21" long.

Ken Thim, Flintkote Supply, Los Angeles, Ca., and his wife,vacationed for a week in San Francisco, Santa Rosa, and Lake Tahoe, all in Ca.

Earle Barnum, American Wholesale Hardware Co., Long Beach, Ca., is leaving after l0 years to retire in Az. with his wife, Elsie.

James H. Forgie has joined Sumwood, Inc., Los Angeles, Ca., according to Jim Summerlin, pres.

Harold Eastman, mgr. of Copeland Lumber Yards. Inc.. Hillsboro. Or.. is marking his l6th year in that iob. Sterling Wolfe, Marquart-Wolfe Lumber Co., Orange, Ca., and his wife, Loraine, recently visited Spain, Portugal, and Morocco.

Jesse Brown, Pacific Lumber Co., Roanoke, Tx., who in past years was the Fortuna High School coach, Fortuna, Ca., among other things, says to say hello to all his No. Ca. friends.

Paul H. Hill, Jr., is the new gen. mgr., Fiberglass Products div., Masonite Corp. Home lmprovement Div., Rock Fall. Il.

Gerry R. Blevins, Castle Rock, Co., is a new manufacturers rep for the Climate Control Div., The Singer Co. Pete Speek, Fremont Forest Products, Whittier, Ca., and his wife, Phyllis, are back from a vacation in Tahiti.

Edward L. McCausland is now v.p. of advanced remanufacturing at Duke City Lumber Co., Albuquerque, N.M., with the retirement of C.D. "Dot" Adcox who will continue part-time as quality control and training consultant. Jack Grevey, one of the founders, has retired as v.p.-sec., according to Frank C. See, Jr., v.p.

R.J. Slattery is the new mgr. of Celotex Building Products Division's Thermax manufacturing plant, Tracy, Ca., according to A.H. Philipp, v.p. manufacturing.

Frank Duncan is now selling for Shaw Lumber Co., Orange, Ca., in Auburn, Ca.

Tim Nielsen is new to trading at Gabbert-Simmen Lumber Co., Sacramento, Ca.

Owen McKannay is a new trader at Schaller Forest Products, Redding, Ca.

Earl Chalfan has joined the trading staff at Western International Forest Products. Portland. Or.

Blaine Smith has been elected v.p. of Fremont Forest Products. Whittier. Ca. Ted Pollard has resigned from the company, according to Pete Speek, pres.

Brad Bower is now marketing mgr. and Mike Johnson is purchasing mgr. and production coordinator for Idaho Timber Corp., Boise, Id., according to Larry Williams, pres.

Steve Williams and Chris Bennetts are the new co-managers of the 84 Lumber Co. store, Rock Springs, Wy.

PERSONALS

(Continued from previous page)

Mary Ann Petery. Selnra Pressure Treating Co., Selnra, Ca., just returned frclnr an alunrni refresher course at Harvard Business School. followed by a few days vacation on Nantuckel lsland. Ma.

Seth Potter is the new c.e.o. of Dant & Russell, Portland, Or., replacing J.S. Heigel who, although retiring, is remaining as chairman ol the board. Rodgers Higgins has been named v.p.

Frank A. Bennack, Jr., pres. and c.e.o. of The Hearst Corp., New York. N.Y.. is a new member of the board of directors of Southwest Forest Industries, Phoenix, Az.

to 25" wide up to 6x14

Freddy Fungus, a partner with Hugh Mungus in Mungus-Fungus Forest Products, Clinrax, Nv., recently flew on business fronr Chicago, across the International Date Line, to Guanr. What you might call, O'Hare today, Guam tonlorrow.

VOLCANO'S EFFECT

(Continued from page 23)

would have been different.

The Green Mountain, Wa., mill was closed by Weyerhaeuser when roads into it were destroyed and power cut off. Loggers from the damaged areas have been sent to Camp Baker which has become a staging area for clean-up operations. Buildings were damaged when the river blocked by mud changed its channel, and 38 logging trucks and 32 crew busses were damaged. Restoration of transportation facilities including roads and the railroad is essential to the timber salvaging operation.

Elsewhere, approximately 4 million b.f. of stored logs set for Longview, Wa., and other mills were lost by Weyerhaeuser in the Toutle River. Crown Zellerbach. which had just started to log about 4.5 million b.f. in the area feels that it probably lost a portion of that.

The impact of the volcano eruption was felt all over the Northwest with ash fall hampering visibility, creating respiratory problems, and fouling machine operations. Ash sucked into an engine can cause nrajor nrechanical breakdown. Brand S mill near Sandpoint, Id., for example, was one of those closed to protect machinery.

KITCHEN KOMPACT CABINETS

We dry and surface all western softwoods

HARDWOOD WHOLESALERS

(Continued from page 12)

implementing collections and presented nine basic steps to follow. Edd Whittaker. National Hardwood Magazine's W esl Coast editor, spoke of the importance of the leg- islative process to business and urged those present to become more politically active in order to protect their present interests and to head-off future problems.

Elected new president was Gil Reel, Reel Lumber Service, Ana-

Cut Theft Risk

Risk of employee theft can be cut by allowing employees to buy what they need for their personal use at wholesale prices.

Specific days can be established for their buying with the understanding that materials must be for their own use, not for resale to family or friends.

This practice can create good will and avoids sympathy for employees who are caught stealing.

heim, Ca.: lst v.p., John Fahs, California Panel & Veneer, Los Angeles; 2nd v.p., G.T. Frost, Frost Hardwood Lumber. San Diego, Ca.; and sec., Clint Bower, Mariners Forest Products, Santa Ana, Ca. Don White. Jr., White Brothers, Oakland, Ca., is immediate past president.

Directors named were Don Reel, Robert Kincaid, Fred Fuller, Dick Gray, Bruce Frost, and Werrner Richen.

The convention this year was held at the Ojai Valley Inn, Ojai, Ca. Next year's is set for The Lodge at Pebble Beach, Monterey, Ca.. April 12-15,1981.

Hardwood firm growing

A major expansion of the Lane Stanton Vance Lumber Co., and its sister company, Custom Mills, Inc.. has recently been completed at their City of Industry, Ca.,location.

Among the new improvements: addition of 2,400 sq. ft. of office space, bringing the total to 5,000 sq. ft., including revamping existing office space; addition of a ship-

ping office and an office for yard superintendent Dick Field; an employee's locker room; and a lunch room and lockers for yard personnel. Cost of the expansion was cited at more than $90,000. The two firms have a total of 46 employees.

Additionally, the firm has installed an IBM Systems 34 computer with two CRT stations, at a cost in excess of $100,000. Three new trucks have been added to the fleet: a GM and a Ford diesel as well as a Chevrolet bob-tail truck.

The new Lane Stanton Vance office space is, appropriately enough for a company that does 900/o of its business in hardwoods, a functional display of a wide variety of beautiful hardwoods. Included are a selection of Fijian and Australian hardwoods, as well as domestic species such as birch, maple, oak and wAlnut. Dick Lambert, who handles imports as

"We'll treat your lumber

Our CCA Salt Treating cylinder is one of the largest in the West; more than 30,000 board feet capacip per charge

BIG BUCKS: new Lane Stanton Vance truck (S60,000), loaded with teak (545,000), rolls Carefully out ol their City 0l Industry, Ca., yard.

right."

STEVE RYAN Ceneral Manager

$ell as other areas of responsibility. has figured gum. koa front Hawaii. kwilla liom New Guinea and ntaple in his office. Scvcral halls have been floored in yuba, which is also known as Tasntanian oak.

Lane Stanton \/ance was rccentlv nrrntetl cxclusivc 'vVcst C,lrr\t ilgenl for AMYX Mfg. Co. of Springfietd. Mo.. which ntakes a hanclsonic linc of' hardwoocl chairs.

EXPANSI0tI of the Lane Stanton Vance Lumber facilities, as well as the sister c0mpany, Custom Mills, Inc, aiso rncluded renovation ol the existing oflice area (ll hanging divider wall separates clerical areas fr0m entrance, verticals are walnut and teak with trnted 0lexrgr35 between them l2l Vincent Besinque p0ints 0ut a

F1':.' HARDTVOODS.,,,

hardwood species on portable display the lirm developed [3] Refurbished o{fices rnclude colorful. movable dividers and, oJ c0urse, extenstve use ol hardw00d as a wall covering. (41 Jack lVilllkan tries out a CFT statr0n at the company's new IBM Systems 34 computer [5] Herring bone pattern hardw00d lloor graces main entrance.

Hatdilood$ ean $erve yourhardwoodneeds

ruua*CqSm

NEW PRODUGTS and selected sales aids

Economical Cedar Fencing

California Grape Stake, a version of split paling, is new from Mission Forest Products.

Manufactured from red cedar in s/a" x 2Y2" x 5' and 6' sizes, the product is dog eared and rustic combed to duplicate the split look so popular in the West. Developed by the company recently. it reportedly has sold bxc6ptionally well lnd is-judged to be a proven winner.

The wood is banded 20 pieces per bundle and unitized 900 pieces per unit for easy handling. The product is said to offer about a l0-157o saving over the conventional split paling.

Solar Pool Cover

A pool cover that incorporates thousands of air cell pockets to magnifv and direct the sun's ravs into the pool. reportedly slowing the cooling irro..tr ind adding lcr 6 15' of heai as well as reducing evaporation 907o or more, is being marketed by the Criteria Products Corp.

Light Up Your Life

Plaza and Mo-Bel-Air Combination door inserts manufactured by Alhambra Metal Products, Inc. are designed for any door where light and air are needed.

This all aluminum, custom engineered unit, which never needs painting, has two vertical sashes, which slide easily and smoothlY, are removable for cleaning and lock in place. The units have fiberglass screen.

Installation is reportedly quickly and easily achieved with onlY l0 screws and a screwdriver. Units are available in a large range of sizes to fit door requirements for home, apartment, motal, mobile home, camper, and trailer.

Deck Demonstration

A new La Belle cartridge on how to build redwood decks is available from the California Redwood Association.

Designed primarily to train sales people, the program also can be used for consumer information. Photographs of decks of all sizes from many sections of the country are designed to generate consumer design ideas. Also included in the five minute program is a concise explanation of redwood sarden grades and a basic description 5f deck ionstruction.

The new cartridge can be borrowed from the California Redwood Association at no charge, or purchased for nominal costs. The program can be tied in with displays of the DesignA-Deck Plans Kit or a demonstration redwood deck.

The cover floats on the pool surface, eliminating the need for ties or weiehts for anchoring. Treated to protEct against ultra vlolet deterioration, it is lightweight to aid installation, removal and storage.

The covers come in standard round and oval sizes, and rectangular sizes 12' x 20' to 25' x 50'. Odd shapes are cut to fit.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480' Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request fasterl Many thanks!

Injection Molded Faucet

The new AquaStream kitchen faucet from Streamway features a chrome-plated spout, manufactured from Cvcolov srade EHA.

The 6ase i:o-ver and a single-action lever control are chrome-Plated Cycolac grade EPB. The putty plate at the base of the unit and the lock nuts are Cvcolac grade T.

The conosion-Tree unit reportedly has salable advantages in competing with metal units for the do-it-yourself business because of reduced assembly cost. Producing the part requires only injection molding before the standard chrome-plating process.

Log Storage

A log chute with outside loading, storage capabilities, and inside opening near the fireplace is from Pixonic Corp. It is designed to fit between the stud framework.

It's for the Birds

Rubbermaid is offering a special fall promotion on bird feeders including the new Small-Bird Feeder.

On orders received by June 30. c.alling for shipment from July l5 through Sept. 15, an extra l\Vo- discount is in effect.

Included in this promotion are three bird feeder asiortments with merchandisers displaying them on a natural woodgrain-type background.

A label on each feeder offers consumers a special price on a full-color guide book showing America's most familiar birds, their feedine habits and seasonal range, to be *ordered from Rubbermaid. -

Two in One Post

Handy Home Products has a new combination mailbox/lantern post in western red cedar.

Delivered with a tapered end, it is impervious to rot, decay and insects. Reportedly, it requires little or no milntenance.

The posts also are available in southern pine with .40 saturation Osmose treatment.

Face Lift for Walls

Plaster-In-A-Roll from Flexi-Wall Systems is applied like conventional wallpaper but dries like plaster to bridge small gaps, voids and covers bumps.

It reportedly can be applied directly to problem walls such as concrete block, poured masonry, old tile and cracked plaster.

Available in 23 colors. it has an optional anti-graffiti coating.

Cobblestone Twin

An 8" x 8" vitreous clay tile with cushioned edges and irregular surface, Cobblestone, is new from Quany Tile Co.

Available in both unslazed and glazed surfaces to meet i variety of design and application requirements, tiles are cast with flat uniform undersides. Designed squared with straight edges which are hidden by grout Tor easy alignment, they may be thin set, if desired. It is said that there is no warping.

Unglazed tiles are high-fired in two earth colors. They reportedly are slip-resistant and long wearing with no maintenance in both interior and exterior use. Frost-resistant. thev are not affected by temperature extremes.

The glazed tiles, made of semivitreous clay in five colors. feature a durable, maintenance-free surface, comparable in appearance to imported tiles. For areas where slipresistance is needed, an abrasive surface may be ordered.

Victorian Entrance

A delicate floral desisn etched in beveled ovals accenis Chateau Michelle, one of Simpson's newest International Doors, reflecting the Victorian era in its peaked winilows.

A carved rail separates the windows from two split-proof, laminated panels with warranted Innerbond construction. Extra wide stiles accommodate a range of door hardware.

Custom Cutting

Cut-to-size Baraboard is new from the Celotex Industrial Products Div.

The material is useful for table tops, end panels, doors and drawer fronts. Specialty cutting such as net sizes and small pieces is available upon request.

It is offered in thicknesses of 7/ro" to 2" in l/re t' increments.

Whirlpool Tubs

The U/R Div. of Universal-Rundle Corp. has a new line of whirlpool tubs.

The five fiberglass models include an inset tub; a 60" reclining tub; a 48" sit-in-tub; and both a deluxe and an economy 5' whirlpool acrylic tub.

A four-jet whirlpool unit with directional jets and controls for water force and aeration is included in all rubs.

For the Hard to Fit

Plastmo, Inc. now has PVC corners, downspouts, elbows and other raln gutter components in irregular sizes and shapes.

The system is said to be designed for faster water flow and sreater overall strength in PVC to frevent rusting, denting and peeling. Parts snap tosether.

What Every Woman Wants

The U/R Division of UniversalRundle Corp. has new plastic Lift 'N Clean toilet seats.

They permit removal of the lid and seat for cleaning by raising both units to the vertical position.

The warranty guarantees seat, lid and hinge assembly against splitting, cracking or peeling for five years after insiallation.

Other features include non-corrosive hinges, bolts and nuts, with a snap-in cover to give the hinge a finished appearance.

The seats are available for both regular and elongated toilet bowl designs in eight contemporary colors.

D-l-Y Calendar

1980 d-i-y home improvement calendars are available from National Plan Service.

This l2 p. 9%" x 17" wall calendar features illustrations of home improvement projects with detailed drawings and explanations of how to build them.

Specially prepared for lumber dealers, hardware and home center use, the full-color pictures are designed to attract customers for the materials needed to construct the projects.

lnsulated Door Glass

The E.A. Nord Co. has added insulated glass to its new Townhouse line of contemporary entry doors.

The Solarium is constructed with six amber glass lights with decorative raised moulding around each light. The Atrium features clear glass. The doors include clear or amber 72" insulated glass with a 7+" air space to substantially improve energy efficiency.

Both doors provide a solution for entryways where more natural light is desired.

Wood Design Panels

The Western Hardboard Division of Masonite Corp. has added Washington oak, maple, cedar, and hickory design panels to their line.

Developed especially for the western do-it-yourself market, the paneline line now includes I 2 different wdodgrain designs. Prices range from $7.9fto Sl2.9q per 4x8 pane[

Look at Those Legs

A new merchandiser from MichaelRegan, Division of Mansion Industries, Inc., designed for pegboard gondola or wall sections, merchandises i starter stock of hardwood furniture less.

Labeled outline drawings simplify product placement and provide reorder information. The header area has d-i-y full color photos and illustrations.

Stain Killing Sealer

A new stain killing, all-purpose primer sealer with reportedly excellent adhesion to wood, Plaster, galvanized metal. previously painted or varnished surfaces is now available from Devoe.

Formulated with a vinyl toluene copolymer resin base, it holds back water, crayon, ink, lipstick and other common stains, according to the manufacfurer.

Available in gal., qt. and aerosol sizes, the product is useful for spot priming, restoring smoke-stained walls, and priming prior to applying wallcoverings. It can be recoated with latex or alkyd paint Yz hr. after application.

STAY-AT-H0ME attitude can mean big ticket sales for redwood dealers when garden settings such as this with hot tub are constructed. Calilornia Redwood Association offers ideas in a new booklet, Redwood Garden Settings for Spas, Iubs and Pools.

Forest Products

Switch Plate Display

A modular floor display with an assortment of 54 plastic switch plates in blister packagins is new from rGrove Products.- Inc. - -

Requiring only 4' of aisle space, it includes single toggle and duplex receptacle plates, double toggle and single toggle novelty plates. Packaged^with screws, all plates are shockproot.

Looking for a Miracle?

G.P. "66" Space Age Industrial

Miracle Cleanei. certiTied by the U.S.D.A., reportedly can strip wax off floors without scrubbine oi buffing-, clean ovens, vinyl toi's, whitewalls, upholstery, rugs, boats and boating equipment, laundry, patio grills and furniture, fork lift trucks, concrete, trucks, buses, railroad cars, plus 1,001 uses.

Formulated for use in homes and industry, it reportedly meets OSHA requrrements.

Complete with a trigger spray bottle, it comes in qt., 5 gal., 30 gal. and 55 gal. sizes from National Sales & Distributing Co.

FREE READER SERYICE

For more information on New Producls and New Literature, write fha Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue dato and page number so w€ can procass your request faster! Many thanks!

Spring Shower Kit

A new shower base merchandisins kit comes from the Swan Corp.

Primary components are a fourcolor. 32" wide. header card to be attached to the shower base plus an easel-backed counter card that can be placed elsewhere in the store.

Designed to emphasize lO}Vo fberglass reinforcement, durability, nonskid, pebble surface, and ribbed bottom, the kit is said to be suited to the professional builder, contractor, remodeler or d-i-y-er.

Ready-to-lnstall Doors

Beveled glass set in leaded style distinguishes the new Beacon Hill door designs in ready-to-install packages from Benchmark.

Full slass with matchine sidelights. oi lower door panels in cross buck or traditional colonial styles with upper panels of beveled glass and sidelights are available.

Designed to block heat flow in or out, each entrance system is a total package with pre-hung door, frame and threshold, all fully weathersealed and using insulated safety glass.

Window Well Govers

New from Leslie-Locke are basement window well covers designed to save energy and eliminate cleanins.-When installed outside typical single-glazed basement windows, it

is said that they save up to SOVo of heat loss. Cold drafts can be reduced by sealing covers against exterior wall and ground surfaces.

Manufactured from an impactgrade acrylic material compounded specially for outdoor use, the covers come in clear and textured-surface models.

Wide, straight, flanges provide installation with mounting clips supplied. Weatherstripping is recommended for added energy savings in colder climates.

The self-merchandising carton provides display of the contents. A variety of ad slicks and other promotional aids are available to dealers.

New Look Vanity

Haas Cabinet Co. is adding new bowl bases to its bathroom vanity line.

Available in 24" , 30" and 36" widths. thev nrovide added storase space and veriatility in design. Wiih single or double doors, they are equipped with two drawers. A false drawer at the top allows clearance for the wash basin.

All three sizes are manufactured in 18" or 21" depths.

Early American Panel

New from the Townsend Unit, PoG latch Corp., Regal Oak solid hardwood paneling reflects the warmth and charm of early America.

With a distinctive color that's not too dark or too light, it is %" thick. Each board has a variety of natural surface marks. Uses include full walls, built-ins and dividers.

CALIFORNIA FOREST PRODUCTS

436 14th St., suite 404

OaAland, Ca. 94612 (415) 465-2655

John Wilton

Redwood and Douglas Fir Lumber.

Cedar Shakes and Shake Felt

Plywood Siding and related items "Where Dependability

is the PR0FESS|0I|A['S Att PURP0SE PLASTIC Boat builders, furniture makers, cabinet makers, etc. haie found it the one sure answer't0 correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

is More Than a Phrase"

Quick Study

Sinkmaster garbage disposers now offer a new Plumb E-Z mounting system of five steps, according to Anaheim Mftg. Co.

A do-it-yourselfer reportedlv can install the disposer in minutes with a screwdriver. Complete instructions are included in each carton. Rubber sink flange gasket and wire nuts are furnished with some models.

Five styles fit a wide range of price and application considerations. All offer stainless steel anti-jam swivel impellers, fast efficient grinding performance and a full year free replacement warranty.

Computer Lock With Sound

A computerized lock to deter truck thieves is new from Clifford Security Systems.

Mounted on the dash, the keyboard has a five digit combination to activate electrical and fuel systems, doors and gates. An accessory is an air horn that goes off if the pushbutton keys are tampered with.

Cost is $400 retail and $E00 installed.

The Cat's Meow

A new style cat litter tray, has been added to Rubbermaid's exis{ing cat litter tray with woodtone rim, $6.95. Available in burnt oranse. it is plastic and measures 15" i 19" x 3th," deep.

Garden Cart

The Tool Cart is new from the Great Outdoors.

Described as the "complete garden

work organizer," this is a hauler, an organizer and a storage unit, all in one. Designed with pockets, compartments, hooks and holders for garden tools and products, it can be wheeled from job to job.

PAUL BUNYAN'S HOME RUN

They never found the ball when Paul Bunyan took his ort. Paul Bunyan's product makes the hit today. High dtitude stock carefully milled, serasoned, sufaced and graded. Inquiries welcome to meet your requirements.

Specializing in Plywood and Green Doug Fir & Hem Fir Dimension. Mill Direct Shipments T & T or Rail.

New Laminated Use

How does a new product come into being? Sometimes, a company simply backs into it.

That was the case with Lam Top,

the new laminated wood top developed by Standard Structures, Inc. Santa Rosa. Ca.. for home. office. and shop use.

Their primary business is manufacturing structural glued laminated wood for commercial, industrial, and residential construction, turning out products like glulam and mini lam framing systems.

Architects, contractors, and other visitors to the firm's laminating facilities often would ask for an end piece of a beam to top a work bench or desk. Plant guides and production people soon got the idea that such pieces were in real demand.

Market research and studies were conducted on the most needed sizes, and Lam Top was born. The laminated, real wood has the look of butcher block and is useful for desk tops, coffee tables, workshop counters, and shelving.

Although Lam Top was developed for the do-it-yourself market, according to Standard Structures, some builders are using it in residential construction.

Manufactured from white western hemlock, it is now available for broad distribution after a successful test market in the San Francisco Bay area.

This'll Give You A Charge

A new line of Ray-O-Vac home and farm battery chargers is from Exide.

All l0 models, from the l-amp motorcycle and utility battery charger to the heavy-duty model, are U.L. listed, have solid state circuitry, automatic reset protection in secondary circuits, fused primary circuits, and

three-wire grounded A.C. cord sets for charger and user protection. ROV6ACL can be plugged into an automobile cisarette liehter and a ll0volt outlet"to chargi any l2-volt battery.

Information on the carton end flaps helps customers choose the right charger and use it properly.

Hole in One

Malco Products, Inc., now offers the Hole-in-One hole saw in kit form featuring selections for electrical, plumbing and maintenance applicattons.

The maintenance kit has nine hole saw sizes, one arbor shank extension and a stubby driver. Plumber and electric kits contain six hole saw sizes each. AII include 7+" pilot drills.Made of high density polypropylene with plastic latches, the kits are airtisht.

Earthtone Siding

Three new colors of prefinished textured reverse board 'and batten hardboard siding were recently added by Celorex Building producis Div., bay gray, bayou beige and tawny brown.

Prefinished pecky cypress hardboard siding is ilso ivaiidUte in rhese colors.

Shower for Remodeling

The U/R Division of the UniversalRu.ndle Corp. has a new two-piece 48" Gemini fiberelass showei unit for remodeling gn-a late installation on new constructlon.

Designed in two pieces to fit through

existing bathroom doorways, the halves fit to form a water-tisht seal with the use of setting compo[nd. An optional top is available.

With an installed grab bar, integral soap dishes and molded seat, it is available in the popular colors.

Full Service Distributor for I the Western United States

MARY's RIVER TUMBER CO.

Specialists in Western Red Cedar

Channel sdg. or Lx12 S1S2E (Clear Tight Knot & Standard & Btr.) Rough and Surfaced Dimension Fencing and Shakes Rail or truck shipments

North Hwy 99W 45L51 N.E. Elliott, Corvallis, Or. 97330 1509) 752_O2tB . (s03) 7s24rZ2

FRANK CLEMMONS O BOB AVERY

Books for D-l-Y

A variety of books for the d-i-Y customer come from National Plan Service.

Also available are Better Homes and Garden project Plans in clear zip-lock packhgel foi projects such as garages, pole buildings, and horse barns. The Better Homes and Garden Complete Guide to Home RePair Maintenance and ImProvement is available in a five copy counter display at a special dealer discount' A ipticial interest library package of piactical books and books dealing with building plans also is available.

Newipaper ad proofs are offered to assist with promotion of the publications.

Useful Metal Panels

Medalist Redi-Bolt has a new line of expanded metal panels under the trade name Redi-Sheet.

Heavy duty, rigid steel, ePoxY coated, galvanized steel or aluminum, the 24" x 30" sheets are individually packaged.

Cutouts let consumers see and touch the panels while protecting the product. The package also illustrates sugsested uses and includes a how to wdrT. with metal booklet.

geillMLWlalpaalhLurtrbp,t

GREEN or DRY o DIRECT MILL SHIPMENTS . LCL . CARGO o RAIL . TRUCK & TRAILER o PRESSURE TREATED LUMBER

Yard & Olflces: End of AlrPort Rd. P.O. Box 723, Uklah, Ca.95482

Phone CORDES LANGLEY, ROGER HOWARD:

Reissd Patio Dacl

Mountain States Dealers Urge Action

REC0RD B00K length telegram ol 7 ft. was sent to President Jimmy Carter by 170 dealers and suppliers in the Mt. States region asking assistance for the lumber and building industries. Larry Schutt, J. W. Metz, Aurora, Co.; Vern Russell, Russell Lumber, Douglas, Wy.; Howard Anderson, Anderson Lumber Co., 0gden, Ut.; and Keith Ker, Max Ker & Son Lumber Co., ldaho Falls, ld., display one of the confirmation copies sent to the 22 congressional representatives from the area. Letters mounted on 1x10x12 boards were sent to the same delegates in a related etfort headed up by the Mountain States Lumber Dealers Assn. (See The Merchant Magazine, May, P.47.)

Woodwork Institute Elects

Dick Garlick, Garlick & Tinge Mill & Lumber, Sacramento, Ca., is the new president of the Woodwork Institute of California, installed during their 29th annual convention,at Newport Beach, Ca.

Other new officers: Warren Olson, lst v.p.; Jim Easr burn, 2nd v.p.; Edwin Bernhauer, treas.; Bernard B. Barber. Jr.. exec. sec.

Congressman J. H. Rousselot, 26th Congressional District, California, addressed an after lunch session elaborating on "The Washington Scene." John Worsley, project mgr., discussed the restoration of the California state capitol.

Other speakers included Robert F. Krohn, woods mgr., Wickes Forest Industries, on "Wilderness Fever" and Byron K. Taylor, Taylor Millwork and Stair Co., Gardena, Ca., who took the group on a verbal tour of Red China. Lourdes Toirac-McAleer state compensation insurance fund, emphasized first aid training.

Industry aimed mini sessions featured Wendell E. Ellsworth, pres., Algoma Hardwoods, Inc., Algoma, Wi., Reginald H. Taylor, Taylor Millwork and Stair Co., Gar-

dena, Ca., and Tom McClaran, Southwest Machinery Co., Santa Fe Springs, Ca.

The 30th annual will be in April, 1981, at Silverado, Napa County, Ca.

WASHlllGT0il update was given by Congressman John Rousselot (cenler, lop photo) to Louie Brutocao, Bernie Barber, Jr., Jim Cline, retiring pres., (lett to dght) at Woodwork Institute of California luncheon. Dick Garlick, (cenler, middle photo) incoming pres., with Jim Cline (left) and Al Ebneter, past pres. Receiving safety awards (lower ohoto. lefl to rioht) Warren Olson, Bernie Barb6r, Jr., Jim Eastburn, Dick Garlick, Ralph McClure.

CUSTOM REMAN U FACTU RING

Prompt service, quality, and a desire to please is our business. Call us for your custom milling requirements. 'z Kiln

drying z Fingerjointing z Shaping ,z Resawing ,. Surfacing (siding, 'z Trucking ,z Xchopping decking & paneling) 'z Car Loading ,.Ripping zBoring ,/ Dry Storage

A CHANCE TO GROW

(Continued from page 15) mercial market. Although they have some retail business, they do not sell to contractors or builders. They are considered heavy Bay Area pine suppliers.

- Their main competition includes Louisiana-Pacific, Weyerhaeuser, Georgia-Pacific, and Bendix. Explaining how he copes with these industry biggies, Ron says, "Maybe becaus6 thEi trained me"' (referring to his days at Bendix-then American

Forest Products). He maintains a fast inventory turnover. averaging every l7 days.

P.R.O.D. has been in its present location for about a year. The facility, the former Zenith Mill and Lumber Co. yard, is on five acres near the San Mateo bridge on an S.P. railroad spur. Three storage sheds, all pole construction, provide 14,000 sq. ft. of space under cover. The mill, also all under cover, occupies 8,000 sq. ft. It is equipped with gang, ripping, and cut-off saws as well as a planer. A well appointed office

building completes the physical lavout.

For the first years of its existence, P.R.O.D. was situated in San Leandro, Ca., and operated both a wholesale and a retail operation. Taking an existins. small retail store. thev remodeled extensively. The whole'sale part of the busihess was conducted on the phone from offices at the back of the facility.

The remodeling job received widespread recognition at the time as an outstanding example of how to bring an older building instantly up to date with an attractive facelift. The theme featured rough sawn boards and a westem motif.

The companv maintains two bob tail trucks'foi transporting small loads. All truck and trailer haulins is jobbed out to the Casella Transl portation Co. in nearby San Leandro.

Operating from 8-5, Monday through Friday, the business employs nine people. Five work the yard with one in the office. John Cirini and Bill Del Rio, with Ron, handle sales. Ron estimates that 9OVo of their business is transacted over the phone.

Away from business, Ron is an antique car buff. Although he has disposed of his Continental and Rolls Royce, he still maintains a l92l

ALAUITOA. CALITONNIA {'O?gO

Dodge and a'73 XKE Jaquar V-12. Active in competition in the Walnut Creek and Concord, Ca., areas, he has acquired one lst, a 2nd and two 3rd place awards. Ron is also a past president of the Oakland Hoo-Hoo Club.

No profile of P.R.O.D. wholesale distributors, a division of P.R.O.D. Enterprises, Inc., would be complete without an explanation of the name. Most people don't realize that it is an acronym combining the initials of the two founders. Paul Olsen and Ron Delisle.

Keep'em Honest

Check for under the table dealings between your supplier and purchasing agent when you see signs of any of the following:

(l) Price change authorizations on purchase orders without explanation or approval higher than the buyer.

(2) Messy or unavailable files which prohibit checking a transaction.

(3) Verbal bids rather than formal signed bids with the excuse that time is short.

(4) Small orders for no loeical reason.

NO. CALIF. DEALERS

(Continued from page 28)

be anticipated from Australia and New Zealand, as their lumber production is up 10007o over recent years as a result of forests that were planted after World War II that are now being harvested.

Final panelist George Milne, Home Center Magazine, said that developing a marketing strategy for dealers was "the name of the game," and that it was even more critical than merchandising. He urged dealers to investigate who makes up his potential market and to tailor merchandising, advertising, etc., for this spe- cific, target customer. Describing restoration and renovation as an "under-appreciated market," Milne noted that today more than half of all building materials are now purchased by d-i-yers.

The luncheon speaker that day was Gulf Oil v.p. Ralph Lewis, who claimed that Americans must conserve oil, not by giving it up so much as by using other sources of energy in its place, so that the supply of oil can be extended. He described government regulations as blocking even the surveying of potential oil reserves on government lands and com-

pared it to wilderness area problems encountered by the forest products industry.

The following day's business session featured William Schoolman on inventory management. He stressed the importance of qualifying items in inventory by a-b-c. with "a" being the most productive, "b" the next best in terms of profit and turns, and so on.

Schoolman cautioned that the role of customer service must always be weighed when firms aggressively manage their inventory turns. "If you don't have a slow moving item that your customer needs and he goes elsewhere, what has that item cost you?" he asked.

The convention concluded with a wrap-up luncheon addressed by the effervescent Johnny Walker, managing director of Lowe's Companies, who discussed the problems and opportunities open to retail lumber and building material dealers as well as covering some current industry developments.

Wood moulding i

use in West increases

EASTERN MARKETS use more moulding and millwork moves from W00D MoUtDlllG consumption over the

Elineal feet of unfinished wood the mill-to a local wholesaler with past three years is summarized by region j moulding in larger profiles than west- warehousing capabilities in all mar- in the chartern markets. However, the western kets surveyed. The wholesaler, in

market's dramatic increase in wood turn, sells the product through retail I moulding usage has more than dou- lumber yards, home centers, or prebled the-coniumption over the past hangers.-In most markets, the whblethree years. saler refrains from selling directly to

These marketing facts highlight the the builder. In markets where the use preliminary findings of a nationwide of prehangers is not common, the the past three years including sales iurvey conducted in 1979 by the function is performed by the area's of wood mouldings. Home center Wood Moulding and Millwork Pro- wholesalers, retailers, or independent chains do not necessarily purchase ducers (WMMP) to document trends contractors. their wood mouldings from local and changes in buying habits of Many trends were found to remain wholesalers; many buy direct from moulding and millwork by whole- constant from one region to another. mills or office wholesalers. They do salers, retailers, and builders. De- Snrdy results show that home center not limit their wood moulding purtailed results of the study will be sales have increased dramatically over chases to specified length material released in June, 1980. but buy in random lengths.

Preliminary data established by the Witi the home remdde[ng industry survey shows that the eastern mar- forecasting large sales increases in kets represented by the New England, the coming decade, wood moulding Mid-Atlantic, and South Atlantic sales to this industry are expected to regionsaccountedfor37vooftheincrease.BuilderscurrentlyuSeaS U.S. wood moulding industry's total 1r sares in te76 and ton ii ts7s.

;itory at a Glance

ilHn.lJ"fii"T iliXt n"intiJ"fi,"1: Similarly, North C9lgal yr\e1s rgn- Wood moutding use dou- three years ago. resented 3l7o and 27Vo of total sales UteS in WeSt.. ]trOml ien- .Ar.qun-gf the survey. retailers were in 1976 and 1979 respectively, while iei - sjles on up"*-irig:'. . fl"ll: list their reasons for choos-

;Zl,y:;y^r"\flj;:'Jtrffi1"J.ji1

i;."ddiit'e 'rndus,iii;;H;

X6",:"?'S"H'"oilii;"?l'f#:"; ?:: t".""t"a uv the pa;ific;e-I\i;;n'taln expected to increase.

t"iilr irportuncef-*ere: (l) quality regionsaccountedforonly6vooftota|ofmaterial;(2)adequatestock;(3) sales in 1976 but jumpeil to l3vo in dependable delivery service; (4) 1979, m increase of ilqo. rapport with supplier; and (5) price.

According to WMMP's director Wholesalers, on the other hand, of marketing, Neal Heflin, the study feel that price is the primary factor found that the vast majority of wood retailers use in choosing a supplier.

Roy Nielson Gene Pietila

NAWLA CONVENTION

(Continued from page l6) office staff; and all during a major market realignment.

It is the first convention in two decades without the guiding hand of the late John J. Mulroonev. who had

humboldt rcdurood mtg. Go.

managed NAWLA since 1959. The initiation of a memorial award in his name, and permanently endowed by popular subscription with over $50,000 was the highlight of the gathering.

J. Ward Allen, a widely-known British Columbia wholesale lumberman, was the first recipient of the

John J. Mulrooney Memorial Award. A hand-carved North American eagle, sculptured by the noted artist, Howard Wheatley Allen of Mendocino, Ca., was presented to Allen by NAWLA president Ted C. Bloch. It will be presented no more frequently than on an annual basis and, in some years, not at all. As its name implies, the Mulrooney Memorial Award honors both the man it is named for and the man who receives it.

"Jack" Mulrooney, chief staff executive of North American Wholesale Lumber Association for nearly 20 years, was an industry leader. He was an eloquent spokesman for the wholesale segment of the forest products industry. Through the memorial award program in his name, he will be remembered for his characteristics of integrity, honesty and conviction relating to the buying and selling of forest products.

In honoring J. Ward Allen with this first award, the association selected a life-long lumberman who, coincidentally, has roots in both the United States and Canada. While Allen was born in Vancouver, B.C., his father was born in Cape Girardeau, Mo., and began his lumber career in mills in Louisiana and Washington before settling in Western Canada at the turn of the century.

Ward Allen began his industry career in 1937 by joining Allen-Stoltze Lumber Co. when his father died suddenly. His father's firm had joined NAWLA in 1923, so it was natural that Ward would become involved with association affairs. He became so involved that he was elected president in 1959, the second Canadian named to the NAWLA presidency.

One of his fellow officers was J. J. Mulrooney, who served as treasurer. When the association went through another transition in 1960, Ward Allen was involved with other members in the appointment of "Jack" Mulrooney as staff executive. Thus, the lives of the man NAWLA wishes

For dl rpecies of lVestern

call the company of established professionats ... PeoPle you can have confidence in!

June, 1980

to remember and the man NAWLA honors were inevocablv intertwined.

The industry and the association have always been the happiest part of Ward Allen's life. His lumber-career includes office wholesaline. distribution yard wholesaling, aid, in recent years, remanufacturing. Outside the industry, he found time to raise two sons and involve himself in the Boy Scouts of Canada and other community activities.

The program also included the always popular manufacturer/wholesaler contact sessions that stress the people-to-people aspect of forest products wholesaling; business sessions that included management planning, sales training, performance analysis and transportation; and several outstanding speakers.

Dr. William Wolman, a senior editor of Business Week Magazine, certainly fell into that later category. Blaming federal monetary policy and spending patterns for our being "in the middle of a barn burner of a recession," he foresees a period "at least as bad as'74:75."

He expects money rates to drop sharply and quickly; the recession to be V-shaped; housing starts to hit 800,000 and unemployment 8t/z%o by t-his month; Treasury Bill rates at 5Vo by July; and housing starts to

begin back up by as early as August.

Dr. Wolman feels the second quarter of 1980 will be the low point in housing starts, with the entire economy at a strong point by the second quarter of 1981.

The critical, long term issue, he said, was control of government spending coupled with a consistent monetary policy. If not, he foresees an inflation rate of 3OVo bv 19831984. He urged an increase oi investment and saving from lOVo to l5%o of the Gross National Product as the best hope to cure America's underlying financial troubles.

Paul N. McCracken, president of Tumac Lumber Co., Inc-., Portland. Or., was elected president of NAWLA, the 62nd president of one of the foremost forest products distribution groups in North America.

He will be assisted by lst v.p. Weyman H. Maxey, Maxey-Bosshardt Lumber Co., Duluth, Ga.; 2nd v.p. W. E. Livermore. Nicholson and Cates (Burlington) Ltd., Burlington, Ontario, Canada; and treasurer James K. Bishop, Plunkett-Webster Lumber Co., lnc., New Rochelle, N.Y.

McCracken co-founded Tumac Lumber Co., Inc., with William McPherson in 1959. Todav. Tumac has distribution branches'in many parts of the U.S. and Canada.

A graduate of the University of Oregon in 1949, he is also a retired Colonel in the U.S. Army Reserve.

Future annual meetings-for NAWLA include The Greenbrier, White Sulphur Springs, W. Va., Apr. 13-16, l98l; The Homestead, Hot Springs, Ga., May 2l-27, 1982; The Broadm-oor, Colorado Springs, Co., May 2O-26, 1983; The Grednbrier, again', Apnl25-28, 1984; The Canyon Hotel, Palm Springs, Ca., April 22-25, 1985; and the Boca Raton Hotel & Club, Boca Raton, Fl., Apr. 2l-24, 1986.

Given NAWLA's superb record of growth over the years, those coming conventions will doubtless find the association bigger and better each year.

Put Out Word on Jobs

Put out the word to employees when there arejob openings, asking them to recommend friends, neighbors and relatives.

Award bonuses to those whose recommendations are hired. Although it is a good source of new employees, you can not use it as your sole recruitment since a closed circle of applicants has been ruled discriminatory.

I

Ged ar interior sales features

Warnr. rich w'ood wall surrounclings of ucslr-rn reci ccclar adapl to both lirrrlal antl irrfcirnrll intericlr rlcsign. llorking *ell in all roor.ls.

tve-catching height in thc clining roor.n on the opposite plrgc is achic.r,,ccl thror.rgh thc r-rse ol'squarccclgecl tonguc ancl groovc. The clcar gracle r.l ith varl ing shades ln(l ilttcnsit) crL.atcs a clranratic backgror.rncl tirr I urnral Oric.ntal acccn te-cl f'urn ish inss.

Buttccl e'clgc to cclgc in a horizontal borrrcl applicirtton. thc salle cL-(lar crcillcs an cntirelv clil'l'crc-nt look in the kitchen. loucl Iel't orr thrs nlge-. [)iagonul applicltion conrbinccl uith nr<tr-rlrlrns ucce-nts thc tlir itlcr trrhinet urrll on the riglrt

Practical as wcll us bcautif'rrl. ceclar's rcsistirncc to cle cal gii cs it urrcor.nrr.ron clurubility in a high ntoisturc envlroltntcnt sLrch ils the kitclrcrr.

FUND RAISING dinner for the Chester G. Harshner Memorial Scholarship Fund brought in several thousand dollars to be used for scholarships for eligible college students. A record crowd dined o.n cioppino and steaks prepared by members of the San Joaquin Valley Hoo-Hoo Club, sponsors of the event. Kitchen crew'included (1) Jim Stephenson, Dick Hipkins, Lloyd Brown, Kris Hedlund, Wally Kennedv. (2) Bob Schlotthauer. cioooino chef. Hugo Rath, Eliner Rau,-Jim Gaither, with Roger Fordrhan, Chris Yocum and Hugh Service in back. (3) Lariy Cannon, Bernie Barber, Jr.,_Walt Linstrom. (4) Roger Rau, Mario Montagna, Steve Rau, Elmer Rau on steak line. (5) Wally Masten, J-ohn Weaver, Fred Poole. (6) Jim Diehr, Mike Ritei, Nick Bonetto, Joe Robella.

MlLLl0N F00T Club award for selling redwood lumber during 1979 was accepted by Dick Mill (left)l assistant mgr., and Jo6 Kerschen, general mgr., for Kaibab Industries, Denver, Co., from Simpson Timber Co., Seattle, Wa. In making the presentation, George Kreiss, Simpson western lumber market development div., said "The firm could not have achieved this goal without their dedication to promoting redwood as a unique !ut!{ilS product." Kaibab's malor market areas, according to Dick Mill, are Co., Wy., western Nv., and Ks.

" M PC's recognition ond problem solution has given us greoter profitability."

JACK COLBY, President HEIRWOOD SHUTTERS, INC.

Profile of European ash

E UROPEAN ash. Fraxinus excel- L sior, is found throughout Europe with the name changing in various regions. English ash, French ash, Belgium ash, and others are all the same tree.

Grown all over the continent. the British Isles, and even Asia Minor, the tree reaches a height of 80 to 100 ft. The clear bole (trunk) will measure from 30 to 50 ft. high, depending on growth conditions, with a diameter of 2 to 5 ft.

In color the wood ranges from white to light brown, temporarily turning pink when freshly cut. Occasionally a tree will be found with an irregular dark brown or black heart, not necessarily related to decay. The sapwood can not be readily distinguished from the heartwood with the naked eye.

Growing conditions have considerable effect on properties. Weight fluctuates from 32 to 52 lbs. per foot at 72oh moisture content with the average being 43 lbs. There is a definite contrast between porous early wood and dense late wood although the grain is straight in both. This contrast can be an advantage because it produces a decorative figure in plain-sawn timber or rotary cut veneer.

As a general rule the timber having wide growth rings is preferred, especially for the more exacting purposes. Very slow grown trees have narrow rings with a high proportion of porous early wood. This

tends to result in lower strength and density.

The wood dries fairly rapidly with little splitting or checking. If the kiln temperature is not kept low. there will be some distortion. Severe end-splitting also can occur. Material which has shrunk greatly or become distorted during kiln drying can usually be reconditioned.

On the whole, working properties are satisfactory. Pre-boring is advised for nailing except with less dense material. Steam bending qualities are excellent unless there is irregular grain or knots. Since conditions of growth for the tree may cause variables in bending qualities, the classification is very eood.

Sfory at a Glance

Ash trees and logs are susceptible to attack by forest longhorn or Buprestid beetles. The sapwood is often attacked by powder-post beetles and common furniture beetles. The ash bark beetle will tunnel in the bark, but cause no damage to timber. Heartwood is perishable. Although wood with black heart is resistant to preservative treatment, other wood accepts the chemicals moderately.

Although ash varies considerably in quality, good selected material is outstanding for toughness and bending properties. These characteristics make it ideal for many uses including sports equipment. Tennis racquets, hockey sticks, baseball bats, billiard cues, and gym equipment often are made of ash. Handles for tools such as picks, shovels, axes, and hammers also are frequently formed from it. Ash also is used for furniture manufacture in both cabinet work and chairs.

Any use which requires bending is suitable for ash. Much of the wood is utilized in boat building for bent parts, tillers, oars, boat hooks, deck beams. Additional uses include fancy turnery and bent handles for walking sticks and umbrellas.

Although ash is classified for use in plywood manufacture with good staining and polishing qualities, it reportedly is seldom seen in markets such as the United Kinedom.

MBER Redwood" Shakes Palings Shingles Cedar Lath P.0. 8ox 61 48, Terra Linda, Calilornia 94903 14181 475-1222

Oldest Name in L.C. L T&T CARLOAD

Window Wisdom

A Guide to Energy-Saving Windows is free from the National Woodwork Mfrs. Assn., 355 Lexington Ave., New York, N.Y. l0Ol7.

Tool Tips

Free 1980 tool catalog is available from Ames Taping Tool Systems Co., 505 O'Neill Ave., Belmont, Ca. 94002.

Stair Parts

Full color wall chart, l6-p. catalog and samples of Mansion Stair Parts are free from Michael-Regan, Div. of Mansion Industries. Inc.. Box 2220. Industry. Ca. 91746.

Look Out

Windows and Condensation is $1.95 from Season-all Industries, Inc.. Indiana. Pa. 15701.

Ceiling System Specs

Ceiling system catalog and color chart are free from Robgrt C. Larkin, Levolor Lorentzen, lnc., 720 Monroe St., Hoboken, N.J. 07030.

Keep'em Moving

Pneumatic tire truck bulletins are free from Allis-Chalmers Corp. Industrial Truck Div., 21800 S. Cicero Ave., Matteson, Il. 60443.

Door Data

Benchmark door brochure is free from General Products Co., Inc., Box 887, Fredericksburg, Va. 22401.

Laminate Standards

Single copies of Standard Specifications for Structural Glued Laminated Timber of Softwood Species, AITC I 17-79 - Design are free from the American Instirute of Timber Construction, 333 W. Hampden Ave., Englewood, Co. 801 10.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660

Please mention issue date and page numDer so we can process your request faster! Many thanks!

Family Home Designs

l12 Traditional & Contemporary Family Homes, $2, from Home Planners, Inc., Dept. PR 180, 23761 Research Dr., Farmington Hills, Mi. 48024.

Fire Safety

Improved Fire Safety: Design of Firestopping and Draftstopping for Concealed Spaces is free from National Forest Products Assn., l6l9 Massachusetts Ave., N.W., Washington, D.C. 20036.

Tempting Taps

Color catalog of CareFree Faucets is free from MFI Plumbing Products, 4250 N. l24th St., Milwaukee, Wi. 53222.

Soak in Style

Redwood Garden Settings for Spas, Tubs and Pools is free to dealers from the California Redwood Assn., Dept. RDS, One Lombard St.. San Francisco. Ca. 94 I I l

Pre-Cut Instructions

Redi-Cuts project book is free from Georgia-Pacific Corp., 900 S.W. Fifth Ave.. Portland. Or. 97204.

Story of a Stud

Information on the story of Rainkote Studs in a LaBelle cassette is available from Simpson Timber Co., 900 Fourth Ave.. Seattle. Wa. 98164.

I:i::::li:lii::l:iiii::lii:iiii:ii::ii:lii:iii:iii:lil:::t:l::iili:i$iit:iii:iii:liiliii:iliiil:lii:li:iiiiiilii!li:liil

Combination Door

For free full color literature on combination doors, write Bel-Air Door Co., P.O. Box 829, Alhambra, Ca.91802.

Energy Case Studies

Residential energy savings are featured in the Caradco Chronicle free from Caradco Corp., Box 920, Rantoul, Il. 61866.

A Way Through the Maze

The Regulatory and Paperwork Maze: A Guide For Small Business from Legal Management Services, Inc., Book Order Dept., Rte. One, Stoddard, Wi. 54658, is $9 plus $2.50 postage and handling.

Colonial Kitchen

A four-p. brochure is free from Haas Cabinet Co., 625 W. Utica St., Sellersburg, ln. 47 172.

Painting Tips

Do-lt-Yourself Painting Trps is free from Rust-Oleum Corp., l I Hawthorn Parkway, Vernon Hills, Il. 6006r.

For Underfoot

1980 catalog is free from Mannington, P.O. Box 30, Salem, N.J. 08079.

Clay Tile Designs

Full-color brochure is free from Quarry Tile Co., Spokane Industrial Park, Spokane, Wa. 99216.

Window Economy

A new catalog explaining the installation economy of custom-fit replacement windowi, causes of window energy problems with solutions is free from Season-all Industries. Inc.. Indiana. Pa. 15701.

EXCELLENT OPPORTUNITY

Need experienced and inexperienced sales people to handle wholesale hardwood and softwood sales to industrial users. New opportunities with a company with new ideas. Write Box 365. c/o The Merchant Magazine.

EXPERIENCED industrial lumber salesman needed. Call or see Sierra Madre Lumber Sales. 1344 East Grand Ave.. Pomona, Ca. 91767. (7|o 6n-6617, Q14) 623-1244.

WELL-E,STABI.ISHED wholesale distribution co., specializing in redwood, needs experienced lunrbernran to call on retail and conr nrercial accounls. Salary conr nr ensurate with experience. Conrnrission, salary and co. car. Write Box 367, c/o The Merchant Magazrne.

INDUSTRIAL LUMBf,R salesman needed. Call or see W.M. Hunter, Hunter Woodworks, 1235 E. 223 St., Carson, Ca. 90't45 Q13) 775-2544.

EXPERIENCED knife grinder milling. Pernranent job. Contact: 324-4551.

SAI,ES OPPORTI.JNITY

Custom Joe (213)

SEEK YOUN(ilSH person with 3-4 years' experience who is ready to train for sales nrgr.'s job. unless you are already qualified. An outstanding chance for a person to grow. Pension and profit sharing plans plus other conrpany benefits. Attractive new facility in lluntington Beach. Ca. Contact Bill Randall (714) 848-8555. All responses will be kent confidential.

OFFICE M(;R. & clerical secretary needed for industrial lunrber distribution yard in Pomona, Ca. Lunrber experience necessary for mgr. posilion. Salary open. Reply to Sierra Madrc Lunrber Sales (714) 623-6617.

PLYWOOD and lumber company wants inside salesperson for contractor and retail sales. Monday-Friday. West L.A., Ca. area. (213) 397-5554, Mr. Anderson.

MANAGER wanted for large retail lumber company in San Francisco, Ca. area. Excellent salary. Send resume to: Box 364, c/o The Merchant Magazine.

TRADERS wanted for our Dublin. Ca.: (Bay Area) and Colton, Ca., ofllces. Contact Rick Kellso. lnland Lumber Co.. P.O. Box 190. Colton. Ca.92324.

MANA(;ER for nrediunr sized lumber yard in Fairfield. Ca. Present manager reliring July 30. Job is open now. Contact: Jinr Jones. Foster Lumber Co., 3280 Sonoma Blvd., Vallejo, Ca. 94590.

WONDER WOMAN NEEDED!

WE NEED an organized hardworker for challenging. interesting job. N<r shortharrd. 60"1' ol your tinte will be in nraintaining circulltion list. Wide variety of office duties. Norr-snroker nreferred. Seek pcrnrlnent t)ers()n. (714) 549-8393.

600 a word, min. 25 words (25 words : $15). Phone number counts as one word. Headlines, box numbers, centered copy and borders: $4 ea. Col. inch rate: $30. Names of advertisers using a box number cannot be released. Address all replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Make checks payable to The Merchant Magazine, Mail copy to above address or call (714) 549-8393. Deadline for copy is the 22nd of the month. PAYMENT MUST ACCOMPANY COPY.

Lumber salesman wanted in Northwestern Ca. primarily for export sales. Must be aggressive, a self-starter and knowledgeable in export matters. All replies kept in the strictest confidence. Excellent fringe benefits. An equal opportunity employer. Send replies to Box 360, c/o The Merchant Magazrne.

EXPERIENCED pallet

Carl Boesch, Hunter '175-2544.

salesman. Ask for Woodworks, (213)

office. 25 years experience. All West Coast species, including shakes, shingles. plus Inland area and Canadian SPF and plywood. Write Box 366, c/o The Merchant Magaztne.

ADMINISTRATIVE ASST. available irr early Jr.rly. Experienced in all phases ol' office work. Seeking Adntin. Asst./Managenrent career posiliorr in any field in the Orange County, Ca.,area. Write Box 368. e/r, Thc Merchant Magitzinc.

FOR SALE: 1973 Clark forklift - rated 15,000 lbs. Serial No.Yl0l5-632284 Hercules 6 cyl. motor. 72 inch forks. Good condition. Call Bill Doherty, (213) 283-3066.; CLARK 8000 lbs,48 inch forks, hard rubber tires. Call John Mullin (213) 294-6t91.

HYSTER FORK LIFT, $5,000 or best offer. Now ber yard. {213) 753-4524.

RT-150 ior sale. operating in lum-

TWISTED AND WEATHERED

Douglas Fir S4S and rough, 3x4 and wider and 4x4 and wider. Call Wm. Hunter, Hunter Woodworks. (213) 77 5-2544| (213) 83 5-5671.

WANTED late model 50 H.P. resaw in good working condition. Farmers Lumber & Sup- ply Co., 2190 S. East Ave., Fresno, Ca. 93721.

23ways to help assure your company's future.

lf you believe that a continuous flow of new ideas is absolutely necessary to assure your company's future-and the future of the countrv as well-then vou'd better send for this fre booklet today

It describes twentv-three different ways you can help guarantee a continuous flow of college-trained minds and colleoe-based researchminds and research that have been resoonsible for manv of the most important ideas of our times. Computers. Radio Television Synthetics. Antibiotics. The list is almost endless. lf you'd like a copy of How Corporattons Can Aid Colleges and Universliies, write on your company letterhead to Councilfor Financial Aid to Education. Inc 680 Fifth Ave. NewYork. N.Y. 10019. We can't afford to run out of ideas.

LUMBER buyer available. Portland. Or

FIRST CLASS nrillwork concern in No. Ca. lor sale by owner who wishes to retire. g9{npany 1rl{ plant are in very good shape. Write box 352 c/o The Merchini Magazine.

new home improvement center in boomins resort.area. $3.5 million gross sales annuallyi Additional room ro grow. Owner/Broke;. write box 363, c/o The Merchant Magaztne.

ENCOURAGE D.l.Y. sales. Plans for swimming pool, wood stove, sheds, decks. tovs and furniture. Brochure, $2., plans $5-lb. DIYCO. P.O. Box 322. Payson,'Ut. 84651.

LUMBER CO. and builders supply. Estab- lished 45 years, well respected 'in community, situated in growing No. Ca. locatron. Land, buildings and business available. $600,000+ gross sales 1979. Good terms. Write box 361, c/o The Merchant Masazine or call Re_alry World Wesrland propErties, Oroville, Ca., (916) 534-8800.

BEETHOVEN will add distinction ro vour special occasion. Call the Silverado Wooclwind Quintet. (714) 646-6788.

LOCAL LUMBER hauling Sourhern California roller bed rruck and trailers and bob_ tails radio dispatched. Rail car unloadins a1 9gI lpw in Long Beach. 3C Trucking (2-13) 422-0426.

IS THIS your own copy of The Merchanr Magazine? If not, use the subscriprion forms in this issue today to get your own subscription. Don't be left out on what's going on. What you know can save you money and make you money.

ffiLOS ANGELES AREAffi

Al Perrce Comoany

American Hardwood Co

Brush Induslrial Lumbet Co. Dtv

Burns Iumber Co

Caprtar Iumber Co

Connor Iumber Sales

Coos Head Lumber & P'ywood

Crown Drstlbulton Cenler

Dooley Foresl Co. Inc

Essley & Son.0C

Euoene Wrllamelle Lumber Co

Faiwesl Frr sales (213) 629'5206

F[ & Prne Lunber Co

Fountarn Lunber Co.. Ed

Fremonl Foresl Producls

Galleher Hardwood Co.

Georgia-PacrlicC0rp. (213)968'5551

Globe Internalronal

H ll Lumber Co. Max

Hull Lumber Co

Hunler Woodworks (213) 835-567'1

Inland Lumber Co (Corlon)

Inla4d Lumber Co (Arcadia)

Inland Lunber Co. (Tuslin)

Johqslon Hardwood Inc

Lane Stanlor Vance Lurber Co

Larry Lars0n Lumber c0 (71 4) 821 -81 00

Louisrana.Pacrlrc C0rp

MacBealh Hardwood

Marquarl.Wolle Lumber Co.

N'cal Inc

osgood Inc. Boberl S

Pacrlrc Lumber Co

Pacific Madison Lumber Co. (213) 773'2292

Parr Lumber Co

Penberlhy Lumber Co

Pelerman Lumber Co

Phrlrps Lumber Sales

Co

PSF Inc

Reel Lunber Service

(213)

IREITEO TUf{BEf, - P()IES- PITIIIGS _TIES

KoDoers Co Inc (213) 775'6868 (213) 830-2860

Treated Pole BurJders, 1nc

S- [nron,o Consr (213) 865'1245

SUlLDltlG slJPPLlEs

Alharbra Mela Producls

Be Arr Door Co

Berkot Mrg Co

Eeve'.y Manuraclulng Co

Elda Materai Drsl. Inc (213) 926-0451

Carved Doors. lnc

Carrol Mou drno Co

DEDoor s lnc - (21 3) 686 J 81 3

Forest Frber Products

lnland Lumbef Co

Ace Saw 8 Supply

S.F. BAY

[ufiNER- Pl,YW000 - llllt0ltG suPPl.lES 8e|.Air 000r C0... .... (4lt)

Carvod Doors, lnc. (41!)

Forest Fibor Products {4151 Georgia-Pacrlrc Clrp

InEtlE0 tulNlEn- P0LEs - PltlxSs-rlEs

J.H, Baxtarl c0. . (415) 349-q?q1

Ko0oars c0.. lnc.. (415) 692-3330

Micormrck & Barter Cre0sotins C0 . (41 l) 9!2-1qql

W€ndling.Nalhan Co (415) 781-5363

v!holesale 0islributors

PSF, Inc

Redwood Emprre. Inc..

Rolando Lumber Co. lnc.

Shake I Shrnole Panels. lnc

SrmDSon Burldlnq Supplv Co

5rmpson I rmoer L0

T(inity Forest Producls

Whrle Brolhers.

NOBTHERN & CENTRAL CALIFORNIAW

L0ursra0a-Pacrllc C0rp (Fed Blull)

L!mber Dealers Malenai Co.

Phr 'ps Lumber Sales

Rarntree Lumber

Reddrno Lunber rralsoorl

Schallel F0resl Producis 19161 244'2200

S'erra Pac r,c Induslr.es (l,4ld9s)

Srerra Pacr'ic lrdusliles (Lbr )

Wrsc0nsrr-Cdlrlornra Foresl Pr0ducls

itvEiEllll(

Thunderbolt Wood Trealrng Co

R0ct(Utl

North Srerra Foresl Producls

Stlil0l

| ,,r' ber Sales G&R Lunrber Co

Luilrber iKrnlon 0 v

LL Iber C0

Drsl Cenler 1707i 433 4816

M 1s 0AI|lil.t E Conrpass Lunber Producls Weslefn Pfodrcl Sales

EUIEIO Hilnrb0ldl Redwood Ml0 Co

M Boach Foresl Producls

SchNrdbauer Lunrber Co

Two 0x Traders

tfl8flEt-0

Pac I c Wood Preservrrq Corp

Sequo a Supp y

TORT ERAOG

Geofgra-Pacrl c Corp (Redwood)

N'e>er.Wdrd c0re5r Pr0dr.(lS

f0RluilA

Crown Fedwood Co tel q ver Sdw" rl 5

tBtltt0llT

DMK Pacrlrc Co.p

r0r.r\rard PaC r'( C0rp

Slewd l Hd'dwood LL "bPr Co

sPECllL stRUlcEs

Cal rornra Lumber Inspect 04 Servrce

DaraLrre Co'p.

Hanrerril

LJrbe' Assr ol So Ca

[rcClellan Planrng Mrll

l,,lutual Mouldrnq and Lumber Co

{cusl0n Trllrngl

Janes M Thoroson & Assoc In(

Wall 0ry Krln

WCoasl Lbr Insp $grg2s

tRAlrsP0RIAIl0ll

Chozen ]rucking Co (213) 775-1834

3C rruck,ng lJnr0n Pacrlrc Rarlroad (L0s Ange'psl

lJnron Pacrlrc Rarlr0ad (Lorg Beach).

oRANGE, RIVERSIDE & salt BERI{aRDt}lo coul{Tl Es

FnESil0

Georq a.Pdc ',c W rrehoJSe

lllernal'01a1 Foresl P'0ducls l1c

LJrrbe Ded ers l\.4ale' a s Co

Pacrfrc Foresl Producls. Inc

P R0 D Wrolesale Drslrib.r'ors

Slanda'd Sl'uclures llc

GnASS UAr.LtY

R&LWoodProducts

HEAI,|lSBUSG

K1o wood C0rl

Nortr Ba! Foresl PTodJCIS

S0u1h Bai F0resl Producls (Healdsb!rg Drv )

M00tsT0

Snrder Lu[rber Products

Sunrise Foresl Producls Co

RE0oril0 ARtA

Feather Rrver Llouldrng Co

Hyanrpon Lulrber Co

SOUTHERN CALIFORNIA

Goldrnq Lunber Sales

lnland-Lumb€r C0.. (714) 783-0021

Inland Lumber Co

lqlernational Foresl Producls, Inc.

Johnslon Hardwood. Inc..

Knollwood Corp..

Lamrnated Timber Servrces, Inc.

MacBealh Hardwood

Manpower Conlrol. Inc.

Maflner s Foresl Producls

Marqua('Wolle Lumber Co.. (714) 998-1212

Mrllwnght Specrallies. Inc.

Natronal Sollwood Sales, Inc.

Newp0rl lnternatr0nal F0tesl PI0ducts

Newporl Planing Mrll. lnc.

Norlhern Lumber Sales

Pacitic Coast Lumber Remanulacluting, Inc..

Parr Lumber Co.

Peterman Lumber Co.

Product Sales Co

PSF, Inc.

Reel Lumber Service..

Rolando Lumber Sales Inc.

Loursrana-Pacrfrc Corp

sfitTA 80st

Calilornia Redwood Sales

Loursiana-Pacif ic Cof p

l\4ail q Foresl Industnes

Noyo T nrber Products lfc

Slaldard Srruclures i.707]' 544 2982

Wrndsor Mrlr Inc stStsI0P0t

Tr,lrly F0'eSl Pr0duCtS

SELilA

Selr"a Pressure lreat rg Co

sTllt0t80

L0ursiana'PacrIc C0r0 {Sonora drv ).

Roy Foresl Products Company

Simpson Building Supply.

Soulh Bay Foresl Pfoducts...

South 8ay Forest Products...

Sunrise Foresl Products Co..

Treated Pole Builders, Inc...

Tweedy Lumber Co.....

Wall ory Kiln.

GREATER SAl{ DIEGO AREA

Al Peirce Co.

American Mill & Manuiacluring.

Baker Hardwood..

8el-Air 0oor Co.

Fountain Lumber Co.. Ed.

Frost Hardwood Lumber C0.......

The GF Company.

Georgia-Pacilic Cotp

inlandLumberCo...

Lane Stanlon Vance Lumber C0....

Virginia Hardwood Co..

Western Wood Preserv€rs Institute.

rutuii

Palmef G Lewrs

SCLLlilGNAil

BUYERS' GUIDE

PACI FIC NORTHWEST STATES iffiftSffi.t|iffiffi

WASHINGTON

Jerstedl Lumber Co Inc

88EilTiION

Palmer G. Lewis

IYIIEIT

Palmer G Lewis.

r(trt0tt

Palner G. Iewts.

[|il(uil0

Srmpson Burldrng Supply Co

uctY Palner G Lewrs

r.0ilGYtEw

Union Pacific Railroad

BEIt0t0

Plycap Ameilca. Inc

SEITTI.E Forest Frber Producls Co

Ge0rqra-Pacrlrc C0rp

Manke Lumber Co.

Palmer G Lew's.

Bainlree tumber

Srnpson Trmber Co

Unron Pacilrc Rarlroal

sltttT0r

Srmpson EurldrnO Su00tv C0

sP0tut{t

Georgra-Pacrlrc Corp

Palmer G Lewrs

[Jnron Pacrl c Ra'lroad

TAC0ill

Burns Lumber Co

Galco Lumber

Georgra-Pacrlrc Corp

Loursiana Pac {rc Corp

McFarland Cascade (800) 426-8430

Manke Lumbe, Co

Union Pacilic Rarlroad.

vtilc0uyEi

Inlernalrolal Forest Products. l1c

r(.fiilIfi Ffi.t8

Lumber Products ur(E 0strE00

Conlinenial Forest Pr0ducts (800) 547-8465

Kiozua Corp

ltt0t0t0

Byrne Trucking. (800) 547-9655

Founlarn Lumber Co, Ed.. .

Lumber Producis

Medlord Corp..

Unron Pacrlrc Rartroad...

Weaver Fofost Products...

GnilIri t0ilux0 ti€r

Alprne lntetnatronat Corp

Contact Lumber C0... (503) 228-7361

Danl & Bussell, Inc........ (800) 547,1943

Emerson.Hardwood C0..

Far West Frr Sates

Forest Frber Products Co.

Friesen Lumber C0. {503) 397-1700

Georgra-Pacific Corp..

Hampton Lunber Sales.

InlandLumberCo..

J.H.Baxter&Co.

K&SorstnbutingCo.

Loursiana-Pacrl,c Corp

Louisrana-Pacrlic Corp. (Beavertonl

Lumber Products

lllccormick & Baxter Creosoting Co.

Niedermeyerl\4artin Co.. (800) 547-6952

Nizrch Hardwoods, Inc..

Norlhwest Hardwoods Inc

ore9on Lumber Expo|t Co.

Pacilic C0mmercial, Inc.... (800) 452"8617

Sunrise Forest Producls Co. (800) 547-1771

Union Pacrtic

W$#:1 ROCKY MOUNTAIN S$ffi

rotsE IDAHO

^rclt|rr8r

T{EVADA

1{EW tEXtCO

CItsilTUARIES

GUS J. CHAVALAS

Gus J. Chavalas, a member of the board of directors and senior v.p. for sales and marketing of Kaiser Cement Corp., died Apr.29,1980. He was 55.

A resident of Lafayette, Ca., he joined Kaiser in 1952 and served in various industrial relations positions before associating with Kaiser Cement in 1956.

He was elected v.p. and general sales mgr. in 1968, v.p. for sales and marketing, 1971, and senior v.p. and a member of the board in 1974. He also was a member of the board of directors of Morgan Equipment Co., San Franclsco.

Mr. Chavalas received both B.A. and M.A. degrees from Stanford University, Palo Alto, Ca., where he was president of the student body and captain of the basketball team. He also served as assistant varsity coach there for two years.

He is survived by his widow, Beverly, three children, and one grandson.

CAROL J. ROURKE

Carol J. Rourke died MaY 8, 1980, of congestive heart failure in San Leandro, Ca., at age 49.

She had been with Georgia Pacific for more than 16 years and was assistant lumber sales manager of the regional lumber sales office at San Leandro.

Born Oct. 28, 1930, in Hayfork, Ca., she began her lumber career in the early '50s at Hedlund Lumber Sales, North Highland, Ca. She later worked at Talbot Lumber Co., San Rafael. Ca.. and with CalPacific Mfg. in San Francisco in 1960, and in Montebello, Ca., when the office was moved there.

She is survivied by one daughter, Pamel Rourke, her mother, and one brother.

ARIZONA CONVENTION

(Continued from page 10)

staff and leadership" that l8 months ago "had us headed for disaster and dissolution."

He attacked the current federal proposal for Building Energy Performance Standards (BEPS), saying that "it'll make OSHA look like a Fourth of July picnic." Under the

The

proposal, every home would have to meet federal energy standards. He said the building industry was fightine it and had called a conference in W-ashington to try and fight the proposal as it is presently constituted.

The time and plac^e committee announcement was for next Year's gathering to be in Phoenix, at The Pointe Hotel, May 7-8-9, 1981, where the Arizona Lumber & Builders Supply Association will no doubt go on to further strengths and continued accomplishments.

ADVERTISERS' INDEX

WHOLESALE LUMBER ONLY

P.O. Bor 904 (t7, Birch St., suite I), Colton, Ca.92324 SPECIALIZING IN TNUCK & TRAILER SHIPMENTS

f,Ve don't play around with lumbershipments

With open-end incentive rates, diversion and transit privileges, plus computerized loading programs for maximum loading and cost reduction, we take your lumber shipments seriously. We also have some 4500 cars for forest products, including dunnage and strap-free center beam cars and stretched out extra wide door boxcars that load 39 plywood units vs 36.

And now we have a new ultra modern, strategical ly located classification yard at Hinkle, Oregon, to speed lumber trains to your major markets. You'll also find our experts are on the beam with rates, routings and schedules to prove that we can handle it without knotty problems.

}TEGOALONGW

to take good care of our Lumber Merchant Customers

We've increased our business with Lumber Merchants 250Yo in the last three years-and we've done it on purpose! We've developed products like Quick Lam and Standard Lam, and manufactured them in a broad range of sizes to meet construction demands. We've also inventoried them for fast delivery, and priced them to be downright competitive.

Most of all, our price policy is designed to take very good care of our Lumber Merchant customers-with a special 107o discount!

Quality, service, and price are prime ingredients that have helped Standard Structures win many satisfied, repeat customers, and to achieve this remarkable record.

FAST DELIVERY

Where you want them . . . when you want them.

QUICK LAM

In stock for immediate deliverY.

STANDARDLAM

Custom manufactured beams that can be specified on the telePhone.

NEW LAM TOP

The do-it-yourself real wood laminate top.