Yougetqualitybecause we controlq.t"titl.

As experienced. professional lumbermen, we deliver top quality, plus service and the largest diversified lumber and lumber products inventory in the West.

Our consistent delivery of prime quality hardwoods and softwcnds since 1883 is no accident. Because at J. E. Higgins Lumber Company you do business with professional lumbermen who care about controlling the quality of our multimillion dollar stock every step of the wzry Buying. stacking, air seasoning. kiln clrying. milling, custom coatins. sellins. loacling ancl delivering. All thesc ()penlti()ns are supervised by Iumbermen you have met in the course of tr:rde activities. men you respect. Choose from 250 species of harclwoods ancl sof twoocls. domestic or imported. Flooring, butcher blocks, mouldings. and even glues, stains and finishes. Also plywoods. medium densitv fiberboards. hardboards, and particle boards. available now, too, with custom coatings. Looking for good old-fashioned service'/ Lumber distributors outside our marketing area can get it, together with prime lumber, by calling Verlon McKinney, at our National Sales Division. Call him at (415) 4719330. Retail lumberyards, cabinet shops and specialty shops, contact your nearest J. E. Higgins yardlservice center: Union city, cA. (415) 471-4900 Sacramento, CA {.916\ 927 -27 27 San Francisc., CA . (415) 821-8111. Reno. NEV o (lQl1 331-3033

Seruing the lumber, building materials and home improvement marker in 13 Western Safes - Since 1922

Editor-Publisher David Cutler

Associate Editor

Juanita Lovret

Contributing Editors

Dwight Curran

Gage McKinney

Al Kerper

Art Director Martha Emerv

Staff Artist Terry Wilson ' Circulation Linda Romanowski The Merchant Magazine (USPS 796-560) is published monthly at 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660, phone 17141 549-8393, by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices. Advertising rates upon request.

Advertising Offices

FROM NORTHERN CALIFORNIA & THE PACIFIC NORTHWEST: contact 4500 Campus Dr., Suite 480, Newport Beach, Ca.92660. Phone (714) 549-8393.

FROM SOUTHERN CALIFORNIA: contact Carl Yann. 205 Oceano Dr., Los Angeles, Ca. 90049. Phone (213) 472-3113 or (714) s49-8393.

Subscriptions

Change of Address-Send subscription orders and address changes to Circulation Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Include address label from recent issue if possible, plus new address and zip code. Subscription Rates-U.S. and Canada: $5-one year; $8-two years; $ll-three years. Foreign: $12-one year;$18-two years. Single copies $1.25. Back copies $2.50 when available.

THE MERCHANT MAGAZINE is an independently-owned publication for the retail, wholesale and distribution levels of the lumber, building materials and home imprOvement business in the 13 Western states: concentrating on merchandising plus industry nev:s and interpretation.