PERSONATS

Jim Revell is new to Standard Structures. Santa Rosa, Ca., as a sales rep, according to William I. Sterett, v.p. and sales director.

J.H. "Jerry" Bruce has been named mgr. of wholesale lumber by D. Neil Hagan, pres., Eagle Forest Products. Sacramento, Ca.

Judy E. White is now product development mgr. for the distribution div. of Georgia-Pacific, reports Stanley S. Dennison, senior v.p.

Robert F. Courtney is new v.p., wood products sales and marketing, for Pope & Talbot, according to William A. Whelan, exec. v.p. and c.o.o.

Steve Moore is new mgr. of the futures dept., Timber Products Sales, Springfield, Or., as announced by L.J. Moore, director ol sales.

Louise Long has been appointed asst. to Ralph Delman, pres., ThermaTru Sales. Toledo. Oh.

Joseph Durkee is in charge of the Japanese export operation at Dant & Russell, Portland, Or.

Michael Carney is new to SRI International, Menlo Park, Ca.

Don Walker has been named gen. mgr. at Burton Walker Lumber Co., Ogden, Ut.

Jay Cozed and Ralph Doney are now at American Timber Products' office, Brighton, Co., Roy Deering is with their Dallas, Tx., office.

Dwane Smith has opened Horizon Forest Products, Eugene, Or.

Bill Schneider is new to Oregon Moulding & Lumber Co., Lake Oswego, Or.

Claudia Sober is in Red Bluff, Ca., selling for the Greenville operation ol Louisiana-Pacific.

Monford Orloff is the re-elected president and chairman of the board. Evans Products, Portland, Or.

Henry Yoorhees is new sales mgr. for J.H. Baxter & Co., So. Ca., succeeding Bob Johnson who is retiring to manage the Port Quendall, Wa., facility part-time.

Ed Reiman is new 10 plywood trading at Merrill Lynch Wood Markets, Portland. Or.

Rob Boucher is now with the trading staff of Wood Traders, Eugene, Or.

Bill Davis is the new Medford Corp. lumber sales manager, Medford, Or.

William D. More is new mgr. at Bendix Forest Products buying office, Stockton, Ca. Colleen Courtright is now pine and products mgr. at the Newark. Ca.. center.

Donald C. Wood is the new sales mgr., building products division-west, Georgia-Pacific, Portland, according to John M. Prince, gen. mgr.

Pete Wagner is new to timber sales for the Forest Service, Portland, Or.

Jack Miltiken, Lane Stanton Vance, City of Industry, Ca., is back from a business trip to the Fiji Islands.

Don Philips, Philips Lumber Sales, and his wife, Florence, ended a week in Redding, Ca., calling on mills recently, by houseboating on Lake Shasta.

Paul Dowhaniuk, Edward Fitzgerald' Ervin Fox, John Gill' Harold Holmes, Gaylord Huston, Julian Kamp, Stanley Newell, and Robert Van Dyke, Portland, Or.; Charles Schelsky, Lester Steinhauer and Jim Woods, Eugene-Springfield, Or.; Lee Duval and Edward Bowen, Manhasset. N.Y.. have all received 30 year awards from the Nicolai Co.

Hal Reeve, sales mgr., Davidson Industries, Mapleton, Or., is on a business trip in Spain.

Lloyd Johnson has joined Wickes Wood Products, Wilsonville, Or., working in futures trading.

Craig Scheckla and Al Krebs are the new principals at Doug Grant Trucking Co., Eureka, Ca. Doug is now in the sawmill business.

Ollie W. Lee has joined Olsen Lumber Co., San Jose, Ca., as a salesman after retiring from Oakley Door & Plywood.

William R. Maze is the new sec.-mgr. of the California Retail Hardware Assn., succeeding K.B. Jacobsen.

Vaughan Justus, Justus Lumber Sales, is back in Albuquerque, N.M., after attending a plastics (!) convention in San Diego, Ca.

Jerry Little and Maurie Denner are now with Champion Building Products' lumber sales, Eugene, Or.

Curry Felt is new to trading at Timberland Forest Products, Seattle, Wa.

David Barron is new sales mgr. for manufacturers and industrials group of Georgia-Pacific's distribution div.

Thomas Rowe is the new merchandising mgr. at Builders Emporium, Irvine, Ca.

Hugh Mungus, Mungus-Fungus Forest Products, Climax, Nv., was the keynote speaker at the annual Christmas Banquet of the National Procrastinators Assn., which was held last month.

Orville Bressee. Philo Lumber Co., Ukiah. Ca.. has returned from a Caribbean cruise.

Garry Reynolds is now on the sales staff of Beachwood Forest Products, Costa Mesa. Ca. Joe Kunz, another Beachwood seller, has returned from a week in Hawaii (about % work and r/: play).

Marty Martindale, sales rep for Bendix Forest Products. Cerritos, Ca., and his new bride, Carol, honeymooned in Hawaii.

Chuck Hammonds and Jack Bagnall are new salesmen for Trinity Millwork Co., Santa Ana, Ca., according to Dick Allen, pres.

Greg Frumktn, GF Co., San Diego, Ca., is in Taiwan on business after a trip to London.

Don-Lee Davidson, Davidson Industries, Mapleton, Or., is newlY elected pres. of Pacific Lumber Inspection Bureau; Ivrn Brown, Tahsis Co., Ltd., Vancouver, B.C., lst v.p.t Henry Sandstrom, Simpson Timber Co., Shelton, Wa., v.p. and treas., and George Thompson, sec.-mgr. New directors are John Connery, B.C. Forest Products Ltd., Vancouver, B.C.l Frank Gartner, Rayonier Canada Ltd., Vancouver, B.C., and George Richards, Houston Forest Products, Ltd., Houston, B.C.

Dale McCormick, PSF, Inc., Santa Ana. Ca.. and Chuck Lewis, of the Palo Alto, Ca., office, have completed a sales swing through No. Ca. with Tom Baker and Butch Bauman of Rim Forest Lumber Co., Rim Forest, Ca.

William A. Whelan is new pres. and c.o.o. of Pope & Talbot, according to Peter T. Pope, chairman and c.e.o.

Ken Coleman, Eckstrom Plywood, Los Angeles, Ca., is back from a Redding, Ca., sales trip.

Doug Willis of South Bay Forest pr-oducts, Orange, Ca., and his wife, Donna, are parents of a babY girl, Wendy Lee, who weighed in at 8 lbs. 72 oz.

John Cummins and Bill Sullivan, Golding Lumber, Westminster, Ca., just returned from a No. Ca. mill trip which ended with the two-daY rodeo in Red Bluff, Ca.

W.W. "Bill" Boney is new sales mgr. of Pacific Commercial, Inc., Tualatin, Or., rePorts Rick Schaefer, pres. Larry Bristow and Art Mills are new to the trading staff.

C.W. "Chuck" Roelen is the new mgr. of Inland Lumber Co. home center sales and do-it-yourself centers division.

George E. Otto has joined the sales staff of Reliable Wholesale Lumber Co. at Temple City, Ca.

Howard Johnson is new asst. sales mgr. at Modoc Lumber Co., Klamath Falls, Or., acording to Dave Maxwell, sales mgr.

Ted Gilbert, Product Sales Co., Newport Beach, Ca., vacationed recently on Peter lsland, one of the British Virgin Islands in the Caribbean.

Karl Drexel, Trinity Forest Products, Sebastopal, Ca., recently accepted a Western Sonoma County Historical Society plaque for the firm's restoration of an 1898 Victorian home used for its offices. 6ee The Merchant, Apr., p. 29)

Cindy Tracy, All Coast Forest Products, is the new pres of the 2nd Growth, a part of the Lumber Association of Southern California; Blaine Smith. Fremont Forest Products, is v.p.; Michelle Alexander, Reliable Lumber Co., treas.; Steve White, Simi Valley Lumber Co., sec.

(Please turn to page 40)

SPECIALISTS

PINE,

WE WELCOME YOUR INQUIRY WE WANT YOUR BUSINESS

Personals

(Continued from page 38)

El Louise Waldron. Waldron Forcst Products, Sacranrento. Ca.. arrd her son. Pat Hunter. Coast Wood Preserving, Ukiah, Ca., nrade a conrbination business and ltlcasure trip to Reno. Nv.

Milt Schultz, gen ntgr., Paul Bunyan Lunrber Co.. Anderson, Ca., conroleted the Boston Marathon in three hor-rrs. 29 nrinutes, qualil)'ing lor the Masters. Good going!

Charles W. "Chuck" Stone is a new paneling rep for Georgia-Pacific, Oakland. Ca.

Pat Ryan. Simon, Crabtree & Ryan, Lake Oswego, Or., recently visited Starrdard. Ca.. to take in the local rodeo.

Thomas M. Lapinski is new industrial lumber sales ntgr. lor Southwest Forest Industrics, Phoerrix. 42.., announces John T. King. lurttber sales nrgr. Richard A. Miller is ncu senior v.p., according to W.A. Franke, prcs. and c.e.o.

Robert D. Peter has been nanrcd an account mgr. lor Thernta-Tru Sales responsible for Az., Co., ancl N.M.

Skip Cressey is new to sales al Sinrpson Building Supply Co., Santa Clara. Ca. Kit Viale and Lois Bright have moved up to sales rep. In Los Angeles, Maurice Goodrich is now nrgr. of central distribution ccnters, based in Seattlc, Wa.

Thad A. Green has joined States \/eneer Co.. Eugene. Or., as a sales rep. according to Pete Geertsen. director ofsales and nrarkeling.

Steve Hanson is new to the trading stal'l'at Wesco Cedar. Eugenc. Or.

Jim Acton. International Forest Products, Fresno, Ca.. has beert clcctccl a state v.ll. (one of firur such statewidc offlces) of the California Jaycees, in charge ol indiviclual de vcl opnr cn t.

Bob Wall is the new pres. of'Los Angeles Ilardwood Luntberntan's Club: Craig Kincaid. v.p.: Gage McKinney. treas.: Kenneth Tinckler. scribe: Jack Buchanan, sgt. at arnrs: Jim Summerlin, Dennis Johnson, Clint Bower, Gene Porter, Charles Wall, Charles Jordan, directors.

Doug Jones. Hantnrer Lunrber Cci., is the neu' pres. ol the Mid Oregon Building Material Assn.; Ted Scharpf, Scharpf's Twin Oaks Building Supply. v.p.: Ed Strother. Pacilic Yard Service. sec.: Sid Voorhees, Eugenc Planing Mill, is past pres.

Sterling Wolfe. Marquarr-Wolfe Lumber Co., Orange, Ca., and his wife, Loraine, are back lrom l2 days on Mexico's Yucatan Peninsula. visiling such spots as Cozumel, Uxmal, Cancun and Chichen ltza. Paul Ward, Niesen-Ward Forest Producls, Morgan Hill, Ca., and Phil Torres and Ted Oakley, were recently in Loreto, Baja, Mex. on a fishing trip.

Bob Goetze has re-joined Angels' Calif. div., City of Commerce, Ca.. as a lumber buyer.

Jerry Babbitt is now gen. mgr.. Alpine International, Kalamath Falls. Or. Sam Baskins and Maury \4'alker are handling sales for the new Sonora div. of Louisiana-Pacific. Red Bluff. Ca. Betty Bryson is new to sales for the nrills ar Srandard. Kevstone. Truckee, and Burnel. Ca.. iccording to Jim Murray, sales ntgr.

Denver Seminar

(Continued from page 26) tion, glue-lam and prefabricated structural wood systemsl Willianr C. Shea, Wm. C. Shea, Associates. redwood grades, specifications for exterior and interior and landscaping applications, Paul Gift, Koppers Co., wood treatment applications and specificationsl Don Quist, Girtings Lumber Co., western nrillwork and moulding species. patterns and applications; and Ray Ferguson, Denver Reserve Supply Co., red cedar shingles and shakes specifications and application.

The senrinar is one of five evening training seminars conducted by W.O.O.D., Inc.. for Coloradcr

Iunrber retailers and wholesalers this year. The Association also advertiscs t() lhe area construction and architectLrral flelds, enrphasizing its 22 consecLrtive years of training activities designed "to develolr trained personnel, intelligerrtly infornrecl t0 serve your needs whenever you re qLlire either technical infornration or prodLlcts."

John Cameron Swalze isn't any stranger to torture tests. And, he knows a little about our L-P Redex@ particleboardtoo. Because last year he helped us test its strength with Tunga , a 4Yz ton elephant.

But norv John was ready to put Redex particleboard to the ultimate test. Waterthe single element that makes any ordinary particleboard buckle, swell and fall to pieces. What would happen when a group of ffremen put the full force of their fire hose to a panel of Redex?

"Open the hydrant as far as it goes," Swagze ordered.

The water gushed, then blasted out towards the single piece of Redex. Soon the full force of the hydrant drenched the particleboard.

There was no doubt about it. The L-P Redex had been blasted with enough water to ffll a small swimming pool. It was enough to ruin any normal particleboard. But what about Redex?

"The L-P Redex came through with flying colors," Swayze exclaimed.

"lt took all the water the fire hose could provide," Swayze said. "Now that's a particleboard that's not afraid of a little water."

How does Redex do it?

Redex is made of long, very strong wood fibers. Of course, wood fibers can absorb water. So we bond them together with a waterproof phenolic resin. Then we seal all four edges and give you the option of square edge or tongue and groove with face and back weathercoating or edge seal only. The entire process doesn't completely waterproof Redex. But it does provide a substantial margin of protection against moisture. So a few showers during construction should be no problem at all.

We'd like to tell you more.

Builders everywhere are using Redex as a single panel subfloor/underlayment that's covered with carpeting or vinyl flooring. Redex is popular because it saves money and its price is much more stable than plywood prices.

For more information, please call (707) 528-6680 or (713) 756-01c41, or write: Louisiana-Pacific, 1300 Southwest Fifth Avenue, Portland, Oregon 97201.

Shallow Housing Decline

Housing is heading for a shallow recession beginning later this year and continuing through the first half of 1980, private and government housing forecasters say.

Housing starts forecasts for 1979 ranged from a low of about 1.5 million to a high of 1.8 million, with most running between 1.6 and 1.7 million units. The predictions were made at the l8th semi-annual Residential Forecast Conference sponsored by the National Association of Home Builders.

Jay Janis, undersecretary of the Department of Housing and Urban Development, said that the anticipated shallow decline in housing would be "good for the economy" without being too harmful to the consumer.

Leonard J. Santow, a private economist and senior v.p., J. Henry Schroder Bank and Trust Co., said housing would decline gradually as the economy headed toward a "mini consumer recession" later this year. He listed the nation's major economic problems as consumers who are overextended with huge debts, double digit inflation and interest rates, a build-up of inventories, a decline in money for mortgage financing and wage-price standards that have not worked very well.

Michael Sumichrast, chief economist and staff v.p. of NAHB, said that significant changes have occurred in the mortgage finance markets, including the introduction -,f six-month money market certitrcates. These changes, he added, have created a profit squeeze for thrift institutions, ratcheted up the cost of mortgage funds and gradually eroded Regulation Q, which was designed by Congress to keep institutions specializing in mortgage credit competitive.

Building Material Profits up

Building products manufacturers in 1978 enjoyed one of the best years on record, posting an average profit advance of 390/o on a sales gain of l8oh according to the F.W. Dodge Div. of McGraw-Hill Information Systems Co.

They attribute the increased profitability to three factors: "vigorous growth" in nonresidential construction, a "high and steady rate" of residential building, and the infusion of a second round of expenditures for nonbuilding construction through the Local

Public Works Act.

The report is based on their quarterly review of a group of 83 building products firms in l4 different product categories. Aftertax profit gains of more than 500/o were achieved by firms in three categories: cement, gypsum, and heating-ventilating-air conditioning equipment.

According to George A. Christie, v.p. and chief economist of F.W. Dodge, "The exceptional earnings reflect the peak level of 1978 construction contract awards and parallel the results at the last cyclical peak in 1973, when sales were up 240/o and profits gained 480/0. Profit margins also improved dramatically in 1978, moving from 5.30/o in 197'l to 6.00h last year."

The economist believes that "Although the record level of construction contracts awarded in late 1978 and early 1979 will sustain building materials manufacturers through much of 1979, producers will be hard-pressed to match 1978's performance this year. Declining residential construction, reduced public works expenditures, and stiffening governmental pressure to hold down prices will all combine to weaken 1979 sales and profits."

WANTED.

in the United -States and Canada only, by professional contractors, remodelers and home handvmen for all kinds of outdoor buildino jobs, including Sackyard decks, furniture, sunscreens, porches and patios. Also fencing.

Known To Resist

rot, fungus, termites and other things that bug wood, even when left unpainted. Can be easily painted, stained, cut. nailed and framed.

Brand Natie

LEADER in tne boomino treated-wood market with a 650/o brand usage recall according to a recent national survey conducted by Professional Builder magazine.

Look for the words, "Wolmanized@ Pressure-Treated Lumber," or "Outdoor@ Wood" tattooed on lumber...which means this product is pressure-treated with Wolman@ wood preservative chemicals for years and years of maintenancefree

WARNING! WHEN STOCKED. THIS PRODUCT il|OVES FAST.

Wolmanized@ PressureTreated Lumber is often seen in national advertising in key consumer magazines. lt is heavily armed with dealer newspaper, radio, billboard and TV advertisinq materials ,, and backed by thie industry's Biggest Gang of Sales Promotion Aids, includino direc ng direct Aids, mail, sales literature, pointof-purchase posters, cards, stickers, stuffers, banners, and free do-it-yourself building plans, also in-store films and performance tapes to accommodate all types of equipment.

REWARD.

Rapid turnover of inventory, increased sales and profits, happy, satisfied customers (many of them already on the lookout for this product) and countless cross-selling opportunities, including painting and staining supplies, nails and tools.

For Infortation Leading To The Capture

of this best-selling product for your business, contact

For Outdoor Wood and Wolman@ Pre.Stain WE'RE THE EXPERTS Poles & Posts Custom Pre-fabrication Custom Treating

One of the West's most extensive treating sources r t<r r. llfiilt(l lr()ta(i lha tllll)()llilllaf tll ttltll llrLrnlt rIrlto rrtIir 1r'Ll:jrr1rrts ,rll(1 ()b\er\cri tillrt the t\\() IIlo\l cllcttlrC rtt.tlt,',i..rtt { | ) l' .r .',ll\l.lli-tll l\,r:onrrllr kno\\tt 1o ir ( ()n1]rc\slllllll to t.rlk Icrsotr-lo-l)al-\on uith Irrlll irntl (2) li't .t lr.t\,,rt.'llr krr,,\\rt \"rt\litLt-lll :{, *r'itc lr pe r:rinul.lts oltposctl t() eillllla(l. lctlcr.'['hc itttprr'ssi\ c Ifc\eltlitlion ol thc ['lcn-\\'lorl lloor srslcttt tlcrcloltctl br lht \\ r:ttrrt \\ rioil I)rcitltte t: .\:sttciittion uus slrrgctl b1 \\ \\ P.\ r p / nrrrrkcting Boh I Ir'rhst.

'l ilt. :, ]t ri,r I rl' \\ \ !''ri !r \ i ,L r,'Ilrrtr' Rtrit rtti \ttttjt, $llt, t.tr'ltl t rcsrgrre ti.

C'onsisting ol cight slitlc projcetors coorclinlrtccl to lrLrl lrtLllti ittligcs ot.t li lurgc serccn. uncl tictj in ri it h lt tlrlintllttc sounil buckul). lha progrilltt is tlc:rgnctl lo lrlcrl deiilcts to lltc plolrt l)()tclltill\ (l'lt tt.st' turll l() lttt,L,t 6h/

P0tlTlCAL CHAT lll w th Alaska Congress man D0n Young, Artzona assn. rllanaqlng officer Frank Davis assn pres B0b Sr vey. and Cal Brand pres Nat onal Lum ber and Building Material Dealers Assn (21 the sparkplugs behind the amazing qr0wth 01 the Arizona Luntber & Bullders SLtpply Assn the officers and direcors

, At our otlglnal Klnzua mlll slte ue produced quallty

A proud guoranteed tumber products for ooer hatf o century. Ktln-drted

troditioni:::::"i:"::;;:"'"::I:!l;::i:"::":,"::n1:;::::*

speclaltles. We haae a modern plywood sheathlng operat'on plus o new computerlzed plne mlll and a stud mlll at Heppner, Oregon.

Sometf mes we feel llke the tast of the Dlohlcans In thls fndustry where lndependents are becomlng o uonlshlng breed' But we cherlsh our lndependence. It allows us to respond gufckly to our customers' speclal needs. We're short on corporate red tape and long on ucan do" effort ond know how'

Eoery customer u)e haue ls BIG ln our eyes.

To serae our customers bettet we hante a soles offlce ln Lake Oswego, Oregon. One call to Ray Kelson, Jon Grady, Bruce Long or Kent Goodyeqr (503) 635'4406 gets you fast actlon on your lumber, stud and plywood sheathlng requlrements' lN A MllUE that expands its paneling busines by 20%, Weyerhaeuser Co. has acquired Abitibi Corporation's paneling plant in Cucamonga, Ca., 30 miles east of Los Angeles. The 1 1 5,000 sq. ft. plant produces prefinished wall paneling, including wood grain and decorative prints on lauan hardwood plywood. Cucamonga, with a staff of 80, will continue to manulacture the same paneling lrne.

Well-lnsulated Homes Worth More

The home buyer who doesn't make sure his home is well insulated today may lose on resale tomorrow, a national survey of real estate experts by The Dow Chemical Co. indicates.

It found energy-efficient homes are easier to reselll that a well-insulated house could be worth an average of up to nine percent extra at resale; that home buyers and real estate appraisers expect post-energy crisis homes to be energy efficient; that home buyers view insulation as the biggest money saver of the energysaving features; and that it is becoming easier to finance an energy-efficient home compared to homes lacking energy-saving systems.

Fremont specializes in a large inventory of high quality Douglas 6r boards, dimension, long lengths and timbers shipped from select mills in British Columbia, Oregon and California. We &r€ coDstantly adding to our selection of western red cedar, pine, hemlock and white fir. Other species and specialty items are inventoried and included lin our weekly flyer sent to all Fremont customers.

Quality

douglas fir, hem-fir, ponderosa pine sugar pine, western red cedar and incense cedar plus a wide range of industrial items in those species.

cedar, hem-fir and douglas fir studs in all grades,6'to 8'.

truck and trailer & carloads

Glenn Zachaias Lamar Yeager

Lma Convention

(Continued from page 1 7) derived from this LMA fearure.

As credit union president Knott polnts out, "employees in the credit union experience a newfound unity between them and their company: they realize their employer has provided them with a great opportunity and a welcome benefit."

Dr. Gunther Klaus. an insnirational speaker. then presented members with his program, Management by Objectives, which stressed the importance of a positive attitude, the necessity to plan for the future, and the develorlment of nranagement skills.

He urged on dealers to create an atnrosphere of excellence within their firms. He said that it was a nranagement responsibility to raise the level of performance by em- ployees and that if, in time, employees failed to respond, then management ntust have the courage to fire them and find new. more productive employees.

Luncheon speaker Ross V. Hersey interspersed his message of enthusiasm with a series of iokes. while getting across his point thar very few of us work up to our potential, that "we musl become the person we can be."

As business people, Hersey said that dealers and their employees should defend the capitalistic svstem and sell its benefits whenever the chance occurs.

Recognition at the president's dinner dance that eveninc, went to Bob Mullen of the Armstr:ons Cork Co. lor his service to LMA. Dealer members Bob Butcher and Al Stockton were also singled out for honors in recognition for their work in LMA's behalf over a number of years.

Winners of awards for the best ntan ufacturer presentations at thei r "Pitch for Your Life" session at the final day's business sesslons were: Gary Hatfield, Owens Cornins Fiberglasl Lauren MacBride, Armstrong Cork. and Larry Keller, Keller Lumber Sales.

A triple screen audio/visual presentation on how dealers can sell 2,500 b.f. more lumber per house when they convert builders fronr slab to wood floor conslruct ion was sl.aged by Western Wood products Assn. marketing v.p. Bob Herbst.

The Plen-Wood program, which is based on a sealed underfloor "crawlspace" as a distribution chamber for warnred/cooled air throughout a honte. can nrean increased sales ancl nrofi ts for dcalers who tirke irdvirnluge of thc WWPA nrarkcting 1'rrograni. I lcrbsr saro.

PRESIDEiITS TW(l: new pres, Clyde Strouss and immediate oast Dres. Herb Eaton. Slrouss began his year in olfice with a bang when his wif e lva won the drawing for a color tv set minutes after he assumed office.

The a/v show is just one part of'a coordinated plan that utilizes WWPA field nren and a preparecl program complete with checklistto-countdown. sirnrple invitations and news releases to local ntedia to (Please turn to page 62)