Merchant Magazine - June 1978

the lumber, building materials and home improvement markets in 13 Western Sfates-Since 1922

DMK-Pacific is a brand new business, but our roots in the lumber industry go back a long time. Growing up around lumber has given me an appreciation for wood and an enthusiasm that's going to be part and parcel of DMK-Pacific. @ We're ready, willing and able to serve all your needs in western softwoods and plywood, specializing in redwood, fir plywood and Douglas fir lumber. @ t.y DMK-Pacific, the new company that was born with sawdust in its veins and staffed by people who share your enthusiasm for the business.

Dwight Curan

coffi

JUNE, 1978

Seruing the lumber, building materials and home improvement markets in 13 Western Sfafes - Since 1922 VOLUME 56, NO. 12

NEWS and FEATURES

NO. CALIF. DEALERS TAHOE ANNUAL MEETING

HOUSING NUMBERS: A WHOLE NEW GAME TODAY?

PLENWOOD: SELLING MORE LUMBER PER HOUSE

ARIZONA'S BIG ANNUAL DEALER CONVENTION

HOME CENTER GROWTH IS STILL ZOOMING UP

GEORGIA.PACIFIC FORECASTS HOUSING UPTURN

Publisher Emeritus A.D. Bell, Jr.

Editor-Publisher David Cutler

Associate Editor Fran Hatch

Contributing Editor Dwight Curran

Contributing Editor Gage McKinney

Contributing Editor Al Kerper

Art Director Martha Emery

Staff Artict Terry Wilson

Circulation Linda Romanowski

The Merchant Magazine is published monthly at 4trlXl Campus I)r., Suite 480, Newport Beach, Ca. 966t0, Phone [7l4] 549-llll93 byThe Merchsnt Magazine, Inc. Secondclass postage rates paid at Newport Beach, Ca., and additional offices' Advertising rates upon request.

ADVERTISINGOFFICES

NORTIIENN CAI.IFONNIA & PAOTICNORTIIVEStr 4500 Campus Dr., Suite 480, Newport Beach, Ca.92660. Phone (714) 549.8393.

SOUTIIERII CAIIFOruIIA

MILLWORK SALES

NEW KILNS, STEAM PLANT

UP TO 30 MILLION NEW HOMES NEEDED IN U.S. DANT &

FOR THE MERCHANT MAGAZINE

CONVENTION

WESTERN LUMBERMAN IS HONORED AT DINNER

HELICOPTER LOGGING'S EXPENSIVE BUSINESS

PART ONE OF A TWO PART SERIES ON WALNUT

Carl Vann, 205 Oceano Dr., Los Angeles, Ca. 90049. Phone (213) 472-3113 or (714) 549-8393.

SUBSCruPTIONS

Change of Address-Send subscription orders and address changes to Circulation Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Include address label from recent issue if possible, plus new address and zip code.

Subscription Ratee-U.S., Canada, Mexico and Latin America: $S-one year; $8-two years; $ll-three years. Overseas: $?-one year; $ll-two years. Single copies $1. Back copies $2 when available.

The Merchmt Maguine eenee the membem of the: Arizona Lumber & Builders Supply Assn.. Phoenix: Lumber Merchante Assn. of Nonhem California, San Jose; Montana Building Material Dealers Assn., Helena; Mountain States Lumber Dealers Assn., Salt Lake City and Denver: Lumber Asen. of Southern California, Los Argeles; Western Building Msterial Assn., Olympia, Wa.

THE MENCIIANT MAGAZINE

is ar independentfi-owned mzgazine for tbe retail, ubolesale and distribution lereh of tbe lamber, building materials and bome improaement batines in the 13 lVetterx states; concentldting ort mercbandising, m4nagemenl and accurate, facttal neur rcporting ztd interprcratton,

or 2131687'3782

AlAW @E

Whether it's a far out. high-fashion store, a comfortable den or an attractive exterior accent wall. Lam-Loc Pecky Cedar offers a unique effect, which is difficult to obtain with any other material. The nah:ral. durable texture withstands the most rugged environments. provides an extra measure of insulation. and its resistance to decay rivals that of the Redwood. Our patented Lam-Loc process guarantees over-all random peck, and eliminates the problem with through

PECKYCEDf,R

holes. Specified widths and lengths up to 16' provide economies in both installation time and reduction in waste. When your customers demand "somethingout-of-the-ordinary", remember LamLoc Pecky Cedar. Call or write for full color literafure and samples. Ed Fountain Lumber Company. 6218 South Hooper Avenue. Los Angeles, California 90001, (213) 583-1381.

ED FOUNTAIN LUMBER COMPANY

The West lsn't the E

A RECENT spate of stories has been documentFllng the still rising cost of home ownership. In the last l2 years, for example, median family income rose 734/o, but the rnedian sales price of a new home rose l447o and average monthly housing expenses jumped 799%, according to the National Association of Home Builders.

The apparent conclusion to the numbers is purportedly clear: the cost of housing is rising faster than family income, therefore, the theory goes, fewer homes will be built, less lumber used, etc. The typical cost of a home in the West is up to $53.000, far rnore than any other region in the country, a statistic likely to encourage local pessimists.

We think some people are missing a few important points. The medium income of Westerners buying homes is several thousand dollars more than their counterparts in other U.S. regions. They are also far richer. A U.S. League of Savings Assns.' survey shows that home buyers in the West had a net worth of $49.000 comoared to $29,100 for the South, $28,000 for the Northeasr and $22,400 in the North Central region.

The point to remember here, as inflation takes

astits vicious toll, is that as the cost of housing has risen, so have the other numbers for the West in terms of income and net worth. As one moved up, so did the other. We must all be careful not to apply the statistics based on national fact gathering and apply them to the West or to regions within the West.

This is a unique market and one that is a mass of contradictions, at least to some Eastern eyes. Demand here is strong. So is income and earning power and, just as importantly, the still brightlyburning belief in the Anrerican dream. Our cities are not old and decaying. The West is still the most vibrant and dynamic part of our country.

As the ambitious and hard working have moved West, in search of that classical Something Better, they have brought into play an atmosphere that has confounded the traditional bean counters who just can't figure out why things can be so strong as you lift up and point West from the plains of the Central States and head up over the Rockies.

It's enough to make you wonder if the poets who care more for spirit aren't one up on the economists with their dreary nunrbers.

Seruing the lumber, building materials and home improvement markets in l3 Western States - Since 1922

LMA Convention

I AKE TAHOE, Nevada, provided ba picturesque setting for the recently concluded 38th annual convention of the Lumber Merchants Association of Northem Califomia.

Forecasts of increased prices and tight supply across a wide variety of lumber and building material items were advanced by a manufacturer/ distributor panel. Discussion moderator Bob Mullen of Armstrong Cork Co. predicted a commercial construction level at its highest point in four years for 1978 and a momentum that should carry through strongly the rest of the yeu. 1979 was seen

as a slower year for housing, but still healthy.

Steel shortages and an urging to buy now to avoid higher prices later was voiced by panelist Ron O'Connor of Pacific Steel & Supply. Bob Babicky of Lumber Dealers Materials Co., now a Palmer G. Lewis Co. subsidiary, forecast a short supply situation, accompanied by rising prices, for roofing, inzulation, drywall and gypsum products. He saw no chance of completely catching up on supply problems during 1978.

A 2Vo increase in some lumber prices was put forward as a possi-

C0FFEE

Bennett, Bob Butcher. (21 Harry Mendenhall, Oick Snyder, Joe Mayfield. (3) Homer Hayward, Jerry De0ou. (4) Bruce Pohle. (5) Bob Babicky, Don Ward. (6) Larry Keller, ''Curley" Rowley. (7) Ted Schoen, Herb Eaton. (8) Bill Hughes, Jim Heick. (9) Jim Webber, Joe Delappe. (10) Tom Lampe, Gary Johnson. (ll) Vince Fischer, Bob Creasy, John C. Stansfield. (12) Phil Torres, Paul Ward, Paul Herrfeldt. (13) Barbara and Oave Hicks.

bility by Gordon Saunders of Lamon Lumber Co., caused in part by a shrinking supply base, strong demand and increased transportation costs. He noted that 16 Westem sawmills had closed through April of this year.

"Definitely higher lumber prices until Labor Day," was the prediction of panelist Craig Gaffney, Bonnington Lumber Co. Fewer mixed cars will be available, he suggested, as well as counseling, "Be friendly to your banker and buy some lumber soon."

BREAK (l) Len Viale, Duane

Simpson Timber Co. executive Len Viale wrapped up the forecasting by prognosticating increased building in 1978, more raw material shortages with strong market demand and prices for the balance of the year. As did the other panelists, he urged caution by September as a fall off in demand may occur. "A very good year," he concluded.

A report was given at the convention on LMA's new credit union by Gordon Knott of Yosemite Lumber Co. LMA received its federal charter for it in January of this year. Believed to be unique, due to the wide geographic area it covers (most credit unions function in a single town)., it makes participation available to all

Story at a Glance

Lumber and building material dealers from Northern California and Western Nevada hear predictions on supply and prices LMA's new credit union Herb Eaton elected new president.

LMA members' employees in LMA's California and Westem Nevada area who voluntarily purchase $5 shares.

A non-profit organization, it is strictly controlled by federal guidelines regarding loan limits, guarantees and operation. Knott praised LMA's hardworking exec. v.p. Harry Mendenhall for his pioneering efforts in wading through the federal paper work needed to establish the credit union.

Member companies can use the existence of the credit union as a management tool that can be made available to employees to aid them in establishing a savings program. It was noted that it was also one more benefit that could be advanced by management to counter labor appeals to join a union.

The credit union currently has 74 members, approximately $52,000 in assets and has begun to make a few selected loans. It is owned by everyone with shares in it. Employees must be employed by the LMAmember company for at least six months before becoming eligible to purchase shares.

A run-down on the activities of the national-the National Lumber and Building Material Dealers Asso-

NEW & 0LD, presidents, that is (1) Herb Eaton, Bill 0berholser. (2) Jim Romeri, 0ave Ponts. (3) Paul Ward, Tom Hogan, Bill Johnson, Howard Graulich. (4) Art and Bonnie Bond. (5) Judy and Bob Shannon, Bob and Kathie Patterson. (6) 0rv Eastman. Elmer Lewis. (7) Dick Cross and his golf shirt prize; Chal Cross. (8) Gordon and Jean Saunders, Breezie Cross. (9) Milton and Pearl Miller, Chris and Bob Close. (10) Bud Robey, Bob Schlotthauer, Steve Hedstrom, Bernie Barber. (11) Stuart Mendenhall, Don Watkinds, Robin Driver. (12) Merle Mensinger, Bud Spencer. (13) lva Strouss, Helen and Larry Hansen, Clyde Strouss.

ciation-was given by Dick Snyder, the exec. v.p. of the 15,000 member, Washington, D.C.-based organization.

Noting current conditions, Snyder said there "has never been more need for committment to and participation in an industry association than ever before." He reprised the activities of the Government Affairs Division of national as well as the other half of the association, the In-

(Please turn to page.50)

San Antonio Rigid Pole Construction Go.

Top Quolity Buildings of Greot Sovings to You

We can build the building you need. Whether open or closed buildings, such as you see here that we erected for Foothill Builders Mart in Fontana, Co., we can build to exactly f it your requirements.

San Antonio speclalizes in versatile, economical and long lasting structures. We can build a partially open lumber shed, mill, umbrella shed or a complete home center with offices and showrooms, whatever you need.

Our prices are amazingly affordable and our crack construction crews can meet your building needs in a remarkably short time.

And best of all, our original construction methods ensure you of top quality at the lowest possible cost.

Let us show you how you can have the buildings you need for more efficient operation of your business.

lN THE LAST few years wc

lhave witnessed the emergence of a new industry, a new housingindustry that is not like the one we all knew for about a quarter of a century.

The new housing industry, as we all knew it over the recent decades, was one really born after World War II, when, with FIJA leading the way, the long-term I'ixed-rate nrortgage bocame comnlon and accessible to most Americans. Before the war, it was quite rare. Fl lA, creared in I 934, led the financial way; we only had fiveand eight-year money and 50% down back then; but we couldn't really use FHA imnrediately in big nunrbers, and have the thrifts follow suit, until after World War II.

That factor, coupled with a huge housing shortage born of the Depres- sion and World War II. created the new housing industry as we knew it in the 1950s and 1960s. (Between 1929 and 1945 there were only five million housing starts, total, in 16 years.) That industry was very subject to monetary cycles and the manipulations of the federal government.

But beginning about 1970, and through the '74 - "75 recession, another mutation took place in the new housing industry, which is why the whole thing needs a close new examination.

One of the central factors, looking at the new housing market today, is that its traditional cycles, particularly in the down-phase, have been considerably lessened. There are three basic reasons:

(a) less reliance on government programs which means that not only can the feds not use housing as they did in the past as a tool to cool or heat up the economy, but that we also may reasonably expect less involvement with government programs in the luture;

(b) mortgage money has distinct- ly become more of a commoditv and less somcthing fluctuating as to yield in the same degree as other money- market instruments, or indicators like the prime rate and short-term Treasury bill rates;

..a whole new game

By Richard W. O'Neill President, Housing Advisory Council, Ltd.

(c) apartment market determinants, both incomes and household formations, no longer seem to indicate the kind of swings that we have seen in the apartment market since the early '60s.

Probably the first indication we had that the housing industry had changed came in the recession of '74 and '75. While housing in the aggregate was a disaster, a major sector of the market barely reacted to the recession: private single-family starts in the aggregate, held up as though there were no recesslon. A1l of the disaster, in general, fell in multifamily and HUD (Dept. of Housing and Urban Development) programs.

Story at a Glance

Why the new housing industry is a whole new business comfortable assu mDtions of what the numbers mean may now be obsolete less government effect seen, more stable money supply, different demand patterns.

Well, what about HUD and the government? FI{A's proportion of unsubsidized total U.S. starts has been less than l0% from 1968 through the present, with the exception of one year, 197 1, when it was exactly lO%. In all the years prior to 1968, except for the first year of FHA's operations in 1935, FHA unsubsidized starts as a percentage of total U.S. starts were over lO% with the single exception of 1946.

The proportion of FHA subsidized starts as a proportion of U.S. total starts in 1976 was at its lowest level since those programs began tn 1962 with the single exception of 1963.

Again, overall statistics on private single-family starts over the last

dozen or so years indicate that in the aggregate, if you took away ItUD programs, the total hardly fluctuated significantly during the recession of 1974 and 1975.

Forces creating mortgage money more as a commodity came into being in 1966. For the housing industry, 1966 marked a collapse equalling 1929.

Annual housing start rates don't show the stoppage but monthly figures do. By Septembet new housing construction had all but stopped. This crisis in housing created a sharp focus on the Congress, resulting in several new pieces of legislation, the most important being the Emergency Housing Act of 1970. This created the Government National Mortgage Corp. with all of its current powers and the Federal Home Loan Mortgage Corp. and the development of the GNMA futures market with the Chicago Board of Trade.

Money futures quoted as $100,000 contracts for GNMA bonds can be purchased daily through the Chicago Board of Trade as far out as 2l to 23 months. The prices at which trades are consummated are a function of anticipated interest rates, arrived at voluntarily by buyer and seller.

GNMA bonds trade freely in thc government bond resale market. These are in $25.000 denominations and current prices yield only 20 basis points more than equivalent term U.S. Treasury bonds. These two items, plus Farmers Home Administration, under the Federal Reserve's figures for mortgage pools or trusts (outstanding principal balances of mortgage backing securities insured or guaranteed by one of the three agencies) went from a total of $14 billion in 1972 to $55 billion in the first quarter of this year.

Mortgage documentations became standardized for FHA, VA and Conventional home loans through joint efforts among the industry, FNMA and FHLMC. FNMA holds bi-weekly

(Please turn to page 621

How to sell more lumber per house

n SK A building materials dealer, "How would you like Ato sell your builder accounts an average of 2200 board feet of additional lumber per house?" and you KNOW what his answer will be.

Well, if your builder friends are erecting their houses on concrete slabs, that additional market is there, by converting them to the Plen-Wood underfloor heating/ cooling system.

What's the Plen-Wood? Chances are the builders you sell to already know, having been exposed to this costsavings system for nearly three years, through trade advertisine and exhibits at builder shows.

If thly need another nudge to convince them to try it, WWPA has a booklet that explains the system, and details how slab builders can save hundreds of dollars per unit by using the Plen-Wood system.

- Promoted by Western Wood Products Association and other wood industry groups, the Plen-Wood basically is a crawl-space without vents, covered with a wood floor, formin! an enclosed plenum for distribution of warm or cool air through floor registers.

Builders across the country who have used the system reDort construction cost reductions between $350 and $700 per house. Energy savings are gained with the radiant heat effect from the wood floor, allowing thermostats

Story at a Glance

Plen-Wood system can save builders 2000 board feet of lumber per house when used instead of a slab floor system forms enclosed Plenum for distribution of warm or cool air through registers.

to be set lower in the winter and higher in the summer without adversely affecting comfort.

Dealers who are interested in promoting the Plen-Wood system can receive copies of the Plen-Wood manual by writing to Western Wood Products Association, Dept. SP-3M, Yeon Bldg., Portland, Or.97204.

THE PtEN-W000 System uses an all-wood, concrete or concrete block foundation and wood floor to create an enclosed air distribution chamber, as a cost-saving alternative to slab construction' Same-size HVAC unit as conventional ducted system forces warm or cool air into plenum for distribution to rooms through adiustable registers.

lN REN0, NV., homes designed by Frontier Development and Sundog Solar, the plenum functions in each of three heating cycles: (1) heated air from the solar collectors flows through the unlighted furnace into the plenum, (2) heated air is drawn from the gravel storage by the furnace fan into the plenum, (3) heated air flows directly from the lighted furnace into the plenum chamber.

Not fust plywood,fencing @

too

When we say fencing, we mean a complete fencing program. A full line of cedar: pecky boards, rough boards, posts and rails, grape stakes. A full line of redwood: rough boards, posts and rails, bender stock and lath. Everything you. need to put together a fencing package for a customer or to round out your own inventory.

Not j.ust wfat you need, but when you need it and how you need it, that's our concern at Crown. Custom loads are

our specialty. Whether you need a truckload or a unit, give us a call, we'll ship it today.

We'll even mix your fencing in with the other materials you need. Plywood, plywood sidings, pine commons, timbers, roofing, we've got it all. And it's as close as your telephone.

Remember, plywood is only the beginning of the Crown Plywood story.

wffi @dm!

BETWEEI{ meetings are (1) John Wyss, Bob Ramsey and past president "Charley" Ray. (2) Bill Hanna, Tony Hancock, Steve Hancock. (3) Don Lefevre, Randy Wilke, John Murphy, Laura Hansen, Fred Bjornson. (4)

Big Arizona dealers' convention

RICH RECIPE that included management advice, confidence building, sales improvement, marketing counsel and an update on the Washington, D.C., scene; leavened with a sprinkling of golf and tennis; plus some social events as the topping on the cake, characterized the late May annual meeting of the Arizona Lumber and Builders Supply Association.

Held in Tucson, at the Doubletree Inn, the 57th annual's theme was -'Coping with Change - a Potpourri."

Stressing the importance of managing every phase of a retail business was keynote speaker Petro "Pete"

Kulynych. the stocky, dynamic exec. v.p. of Lowe's Companies, which has 182 stores located in l7 Southeastem states that did more than $661 million last year.

"There are no secrets in this business; it's how hard you want to work and how you manage your business," he told his fellow retailers. "The numbers may change, but it's the same in your business as in mine]'he reminded them.

Keeping close track on inventory becomes intensely critical, he explained, when you manage a business the size of Lowe's, which carries approxi-

Story at a Glance

Coping with change themes

57th annual meeting. retail management, lumber supply, sales and profit, marketing and money were discussed reprise of the Washington, D.C. scene by Congressman Eldon Rudd. Bob Silvey elected new president. next year's convention: Scottsdale, May 3-5.

Mike 0'Malley, Nelson Sembach. (51

John Turner, the association's public re' lations counsel and demon photographer at work. (6) Alex Garcia, Ed Smith, Bill Velthoven, Roger Voorhees. (71 Harlan Powell, Bill Nolte, Darrell Riedel, Philip Danhires, foreground: Claire Herdt.

mately 500 million board feet of lumber, which can run between $20 million and $25 million depending on relatively small changes in the lumber market. "Management must be precise and know where it's going; you need goals," Kulynych urged.

Despite its size, Lowe'slhas never lost sight of the critical importance of customer service. "With what your contractor customer is paying his help, and 69% of our business is-contractor, you better have those materials he wants when he wants them," he emphasized. Kulynych also cited an independent survey of why customers change stores. It shows that in nearly seven out of ten times, it was the re-

(Please tum to page 23 )

FIOWERING DESERT shrubs backoround (11 John 0'Malley, Cliff Moore. (2) Frank Davis, managing officer of the Arizona association, and Harry Mendenhall, his counterpart with the Northern California group. (3) Bill Brines, John Entz, Ray Lopp. (4) Hazel and Jack Sullivan. (5) Ed Wren, Jim Young. (6) Burl Schweikart, Jim Stewart. (7) D. Anne and Ernie Martin, June Martin. (8) Lila and Dee Brookins, Chuck Bronson. (9) Jim Killen, Tony Padilla, Dale Smith. (10) Ron Pope, Frank Rosales. (11) Ray Lopp, Dave Cech. (12) Bill Hanna, Janis Wolfe, and Jim Parsons of Bel-Air Door Co. (13) Aram Mardian,

"Pete" Kulynych, keynote speaker. (14) Joe Hobson, Tony Evans, Don Lue. (15) Dave Mason, Gary Labanow, John Heun. (16) Committee meeting: John King, Mike Medigovich, Sam Hauert, Bill Walker. (17) Ray Wells, Ace Mason. (18) Sherry Gaylor, John Gyori, Gates Copeland. (191 E. D. "Stretch" Penberthy, Jim Young, Ralph Rundle. (20) Don Hosack. Rod Morrison, Dick Wood. (211 'Woody" Clark, Bill Corley, Larry Grabe. (221 Pat Simone, Carl Dobbins, Gary Smith. (23) Marv Setzer, Tom Loomis. (24) Virgil Hunt, Larry and Kelvin Hamman. (25) Bud Pulliam, Felix Parela.

Home center growth zoomtng still

BY home centers. the 9major growth segment of the total hardware, lumber and building materials markct, skyrocketed from zero in 1967 to $9.4 billion last year, reports a new two-volume 400 page report by Frost & Sullivan, Inc.

QAIpS

Home center volume exceeded hardware store volume by more thm 50% in 7977, accounting for 29% of total hardware, lumber and building materials sales. In contrast, hardware store sales claimed a mere 19% share of the market, and is seen in a "declining status," adds the study, entitled "Home Centers and Associated Home Improvement and Maintenance Prodacfs. " The New York-based research firm considers the industry's general growth the result of a series of impor- tant demographic, sociological and economic trends occurins over the last decade. and predicts imp-ending population changes will stimulate the industry throughout the next l0 year period.

The size and scope of the "do-ityourself' market is underscored by a marked increase in residential. altera-

tion and repair expenditures for owner-occupied, single family housing. "This accounts for over 9Wo of the total residcntial and repair growth, which is channeled largely through home center outlets," says the study.

Story at a Glance

Decline of hardware store volume seen in new report home improvement centers outsold them by 50% in '17 . . . hardware, lumber & bldg. materials outlets' sales expected to increase by 29o/o, home center growth to be up 58%.

The F & S report forecasts that hardware, lumber and building materials outlet sales will increase an estimated 29% over 1977 hgures, with home center growth showing a 58% overall gain.

Consumer oriented lumber and

materials stores are expected to show a 33Vo rise in sales. witlr paint and home decorating centeis undergoing a 297o increase. Hardware stores will be at 24%, with contractor-oriented lumber and materials dealers lagging in sales performance.

As for the chances of market stagnation, F & S sees the geographical areas posing the greatest danger of saturation as non-metropolitan and small metropolitan conrrnunities. Corporate chains and chains served by hardware wholesaling groups will be the two dominant forces in the industry over the next decade.

Their analysis of the three types of chain operations conclusively indicates higher growth levels among consumer-oriented companies. Fifteen home center chains. ringing in size from Payless Cashways ($180 million annual volume) to Panelrama ($23 million annually), showed a 163% gain during the 1912-1977 period. By contrast, l0 contractor-oriented chains (averagtng 373% of consumer sales), though much larger in overall size. showed a considerably lower growth rate.

The U.S. Supreme Court has ruled that OSHA job-safbty inspectors need search waftants to enter a private business, but the court made it easier for the fed. agency to get warrants and no advance warning to employers isrequired...

The National Association of Manuf'acturers noted that while the court had ruled out fishing expeditions, "the bad news is that they needn't show probable cause, as in criminal cases, to secure the warrant"

Government moves to curb inflation have put upward pressure on the cost of money, such as moving up home mortgage rates, now at l0%,in Ca. Other factors that affeet cost & availability of money needed to buy homes look threatening: the banks' lowest lending rate (prime rate) is up to \Yz%,, savings at s&ls receded to a 5 year low in the lst quarter; the fed's discount rate on $$ is at 7%, highest in 3 years. which also increases tlie cost of monev .

Despite housing $$ sources other than thrift institutions, savings drops at s&ls are expected to lower national housing start figs. to 1.1-1.8 million this year according to National Association of Home Builders' economists the new '78 projection is still a high figure by historical standards .

Scary financial trends aside, housing starts rose 6% in April, to 2.189.000 units on a seasonally adjusted annual basis single family starts were up 4%, to 1,444,000; rnultis jumped up I I .5% to a 687,000-unit annualrate...

Building permits for future construction moved up a reassurring 6% to a projected annual rate of 1,752,000 . .bldg. per' mits rose in all parts of the U.S. but the West, where they declined 5%. . . mobile home shipments were off less than l/r, . .

The strong rate of April commercial and industrial bldg. (latest figs.) kicked the mo.'s total value of contracted construction up 7% from a year ago, to $ 13.2 billion, leading one economist to say that the "last lingering effects of the '75 recession Ihave] finally been shakenoff"...

Louisiana-Pacific and Fibreboard Corp. have agreed to delay their proposed merger until June I4 to give the Federal Trade Commission time to study the deal for possible antitrust violations L-P plans to buy a Salmo. 8.C.. sawmill from ldaho Forest Industries, Coeur d'Alene, Id., for an undisclosed amount.

James M. Thompson & Associates, Inc. is the new name for ICR Corp. of Van Nuys, Ca., Delta Forest Products has consolidated its So. Ca., operations at plush Newport Beach offices and named Kert Gagne as v.p. and gell mgr.

lUeyerhaeuser has dropped out of several major trade assn.s, including Western Wood Products Assn. and American Plywood Assn., apparently to save $$ APA lras asked the Interstate Commerce Commission to investigate the rr car shortage; the ICC's recent Portland meeting heard lumber industry gripes in depth over poor rail service in theWest...

Valley Wood Preserving, Turlock, Ca., now offers "Woodred," a coloring agent tltat stains wltitewoods red, yet retains traditional CCA preservative values

Howard Heiner is the new owner of Woody's Olympia Horne Cenrer, Olympia, Wa., Willamette Industries is moderuizing its Sweet Home, Or., plywood plant

Brooks-Scanlon, Berrd. Or., plans to sell its Denver bldg. mtls. distributiorr business by year+nd Boise Cascade has put its lst retail operation into Or., a 6Ya acre yard at Hillsboro . . J. P. Dotan Lumber, Fremont, Ca., suffered a $500,000 fire last mo.; arson is suspected .

Flintkote, which recently merged its Pioneer Div. into its operations, plans a new Flintkote Supply facility in Las Vegas, on a 5 acre site: their Oceanside yard is expected to be completed in Sept . Lake Shore Industries is building a new plant in Colorado to produce its steel insulated entry doorsystems...

The National Hardwood Lumber Assn. plans an eventual move of its Hq. to Memphis, where they're also bldg. a new trailring sclrool Boise Cascade has broken ground for their new Rohnert Park, Ca., retail yard; opening is set for Oct., Chas C. Meek Lumber has opened a big new store & yard in Carson City,Nv....

r

'

six "weeks from$omblbtiori-of orf r*.- Chino-, Qa.,spre"d.'our nexf Fiogiess, ffi neport wili bein therAugust lssue, r,inere - you"ll see photographs showing our cornpleted faci$y. ..*":-d::",,{ig .

In photo "A" you can see the beginnings of our dry shed; in photo "B" the dry shed office building; photo "C" shows the foundations of our new office building; and in photo "D" the mill building6* shortly after Day One.

All of us at All-Coast anxiously await the opportunity our new home will give us to q provide you with the service, quality' ; lumber and timber you need and want.

Set Your Siehts on UALITY

Brush Industrial Lumber Co., Division 7653Telegraph Rd. Montebello, CA 90640

(21 3) 723-3301 o (71 4) 994-6240

930 Ashby Ave. Berkeley, CA 94710

(41 5) 843-4i|90

1576 South 300 West Salt Lake City, UT 841 15 (801 ) 484-761 6

Main 0ffice 2150 Oakdale Ave. San Francisco, CA94124 (415)M7-0772

JUNE

Western Conference of Assn. Executives - Jun' 14 ' 17, Seattle Wa.

Hoo-Hoo-Ette Clubs l, 6, l0 & 12 - Jun. 15, installation of officers, Spaghetti Factory, 5939 W. Sunset BIvd', L.A.

Dubs Ltd. - Jun. 23, golf tournament, Pasatiempo Country Club, Santa Cruz, Ca.

American Plywood Assn. - Jun. 26 - 27 ,42nd annual meeting, Jantzen Beach Thunderbird Motor Inn, Portland, Or.

JULY

National Housewares Mfgrs. Assn. - July l0 - 13' 69th semi-annual NHMA Exposition, McCormick Place, Chicago, Il.

Orange County Hoo-Hoo Club - July 13, election of officers, place to be announced.

San Joaquin Hoo-Hoo Club - July 21, Coast Frolic, San Luis Obispo Country Club, San Luis Obispo, Ca.

Humboldt Hoo-Hoo Club - July 21, meeting. Eureka, Ca.

Dubs, Ltd. - July 21 , golf tournament, Meadow Club, Marin County, Ca.

Pitchy Selects - July 21 , eolf tournament, Oakmoore C.C.. Stockton. Ca.

Western Building Material Assn. - July 24' 25, mid-year board meeting.

AUGUST

National Woodwork Manufacturers Assn. - Aug. 6 - 9, summer meeting Benson Hotel, Portland, Or. Lumber Association of Southern California - Aug. l0' board of directors'meeting, Disneyland Hotel, Anaheim, Ca.

Dubs Ltd. - Aug. 18, golf tournament, Orinda Country Club, Orinda, Ca.

Humboldt Hoo-Hoo Club - Aug. 18, golf tournament and stag day, Baywood Golf and Country Club, Arcata, Ca. Building Material Association - Aug. 20 - 22, executives meeting, Portland, Or.

NHIC-NRA FAMOWOOD Merger Suspended

The National Home Improvement Council and the National Remodelers' Association have discontinued merger discussions and NHIC has announced plans for its own convention ea rly in 1979 , dates and location to be announced shortly.

Merger into a new organization, to be called the National Home Improvement Association, had been in discussion for two years. The merger was to have been effective May I' 1978, contingent on a satisfactory conclusion to certain contractual and financial matters.

The merger plan also called for an exchange of financial records. NHIC did submit its financial records to NRA for inspection. NHIC has not yet received NRA's figures'

BIG ARIZONA CONVENTION

(Continued fron page Is )

tailer's attitude that ran off the customer.

Kulynych described the company's long time policy of sharing profits through various methods with its employees as a way of involving them and helping build the business to its present size. An ESOP was begun in January ofthis year.

Following Kulynych on the fastpaced program was William Hagenstein, exec. v.p., Industrial Forestry Association, Portland, Or., who reviewed the damage to lumber and other wood products supply caused by the federal government's RARE II, the Roadless Area Review and Evaluation.

Describing RARE II's potential to permanently tie up millions of otherwise productive timberlands for wilderness-only use, Hagenstein said .,We are surely heading down the road for an artificial timber shortage not only in our time, but for the next two or three generations, if we don't quit fooling around with things like RARE II.

"Somewhere, somehow, someone must have enough guts to stand up and say, 'we need to use most of the land in our National Forest for the growing of timber, grazing of domestic animals and wildlife and making them available with roads for all the recreation they can provide,' " he said.

"For ten years," he said, I have been telling Congress that it is perpetuating a national disgrace by not demanding the Forest Service to get off its tail and salvage as much as possible of the six billion board feet of timber which is lost each year on Western National Forests (exclusive of Alaska) to old age, disease, wind and fire. Today the Forest Service is salvaging less than ten percent of this huge loss which is more than half the total timber it sells each vear."

"We never need to be a net importer of timber into the United States, he added, but noted that despite President Carter's apparent agreement with timber industry aims, administration advisors are working to block increased harvesting in the National Forest and were seekine additional wilderness designations.

FIRST FAMILIES: (l-r) Maye and Frank Davis, exec. v.p. of the Arizona Lumber & Builders Supply Assn.; Peggy and Jim Barlow, outgoing president of AL&BSA.

Bussey, a Renton, Wa., sales counselor, who spoke on the importance of confidence and building self-esteem to help toward better and more effective selling.

Bussey brought home the point that to be a successful salesperson, it was vital to persevere in the face of life's difficulties. A proper, positive attitude was a habit he urged them to adopt, noting its important role in decision making.

Reinforcing the idea that "people (Please tum to page 26 ) I

IFYOU'RE IJOOIffiG FORA DOUBLE ENDTRIITT sAW.. look first to the leader. NORFIELD Manufactures a complete line of precision pre-hung door making machinery. Our engineering expertise is reflected in every unit we manufacture. Our Model 1020 double end trim saw is the safest - most versatile casing and brick mould cutter available. lt's hopper-fed and fully automatic ... engineered for high performance and minimum maintenance. Optional features like kerfing and jamb dadoing capabilities make it the most flexible double end trim saw made.

Following a break for lunch, members heard a sales seminar by Troy

KENT MOXEY executive secretary

TUe Retail Lumber Dealers FounI dation has just issued a new directory of lumber dealer oriented audio-visual merchandising and employee training programs available for those using the LaBelle system.

There is more lumber dealer oriented material available for the LaBelle machine than any other audio-visual equipment. This 46 page directory can help you get maximum benefit from your LaBelle unit for the en-

lightenment of your customers, education of your employees and improvement of your business.

Copies of the directory can be obtained at no charge from our association office. If you would like to purchase a LaBelle, they are available through the association office at a substantial discount.

We have received a summary of the new Fair Debt Collection Practices Act and how it might apply to retailers from the national lumber dealers association. Any member wishing a copy, just let us know; phone number of this office is at top of this column.

High lumber prices because of ever

increasing restrictions on harvesting timber on the national forests was the main topic of concern at the lumber dealers conference with Congress held recently.

Since then, thanks to a Gerogia lumber dealer who has direct contact with the President and other people in the White House, five of the top wheels of the national lumber dealers association had two conferences with members of the White House staff and key people of the Office of Management and Budget. Topic was timber supply.

The conference on Mar. 31. was presentation of a detailed brief encouraging increase of allowable cut, cutting salvage timber, better forest management, completion of RARE II on time, lowering logging road costs, etc.

President Carter, in a speech on anti-inflation measures. has since recommended expansion of the timber harvest, while meeting multiple use objectives, to provide lumber at lower prices.

level. Efforts will be made to develop a compromise model law to counter the one approved by the American Bar Association.

CHUCK LINK executive director

I ason LAW Reform legislation,

L S. 246'1 , is under floor consideration in the U. S. Senate.

A recent economic analysis of this legislation has been released by Pierre Rinfret, an international economist. The study warned of dire inflationary consequences resulting from increased unionization.

It was found that each 10% increase in unionization would result in an additional 3% increase in the inflation rate. It was also shown that as a result of passage of the bill there would be an estimated lO% increase in manufacturing wage costs.

Finally it pointed out the severe

economic consequences that small business would face particularly in the "make whole" provisions of the bill where extremely expensive settlements could be placed on smaller business.

Now is the time to call, wire and write your Senators expressing opposition to the bill and support for the anticipat e d S e nate fili bus te r.

President Gordon Gerretsen, national director Ray Blackstock and executive director Chuck Link attended the NLBMDA Board of Directors meeting and Conference with Congress March 14-16 in Washington, D.C.

The NLBMDA Board reconfirmed action to defeat or amend the Uniform Simplifications of Land Transfers Act, which includes a proposed Model Lien Law, before it is introduced at State

The board also approved a resolution to urge the International Conference of Building Officials to reject a proposal to require all fabricators of specified types of trusses to come under control of their prefabricated components program.

The issues discussed with Congres- sional representatives from Alaska, Washington, Oregon and Idaho were: Lumber shortages and rising pricesasked Congress to act quickly and decisively to increase the supply of timber from Federal forests.

Labor Law "Reform" - S. 2467, - urged Senators to vote against this highly proJabor bill.

Taxation - discussed the need for sound tax provisions in support of tax reductions and items to encourage job-creating capital formation as opposed to "Tax Reform" items that only bog down the needed tax reductions for business as well as individuals.

Western Building Material Association P. O. Box

douglas fir, hem-fir, ponderosa pine sugar pine, western red cedar and incense cedar plus a wide range of industrial items in those species.

cedar, hem-fir and douglas fir studs in all grades, 6' to 8'.

truck and trailer & carloads

Tom Stark

BIG ARIZONA CONVENTION

(Continued from page 23) buy from people," Bussey left the retailers with the concept that much sales effort boils down to either what benefit will the buyer get or what loss will he avoid if the sale is concluded.

A panel discussion on the three Ms - money, marketing and management - moderated by David Cutler, editor publisher of The Merchant Magazine followed. Tieing in with the convention theme of coping with change, Cutler noted the development of the home computer and the possibility of buyers using closed circuit tv from their homes as two future developments to watch and offered some possible effects their usage might present.

Panelist William Adams, gen. sales mgr. of Armstrong Cork's ceiling div., suggested that retailers select a certain part of their market area and specialize in it. He noted that it was generally impossible for the independent dealer to compete across the board with a mass merchandiser. He saw the single's great strength as professional service and urged its use as a way to compete successfully.

The president of the National Association of Home Builders. Emest

Becker, forecast 1978 as the eighth best year for housing in U.S. history, despite a l0% drop in housing starts; a continuing materials shortage this year, fewer single family starts and a short and shallow dip in the building cycle next year.

He urged that all associations involved in the housing industry work together to get politically involved and to cooperate to further private enterprise.

Financial expert Paul Eskew, v.p. of First Federal Savings and Loan, Tucson, described the current housing finance problem in Arizona as a two-fold situation: (l) not enough money in the state to meet demand and (2) government competition in the money markets with the lending institutions for the available capital.

Higher interest rates were "inevitable" this year, Eskew said, adding that he expects the federal govemment to offer zubsidized interest rates to builders. This was done several yean ago during the "credit crunch" of the early 1970s.

He said that he expects the Arizona legislature to pass and Gov. Babbitt to sign a bill raising the present Arizona usury rate of lVo to l2Vo. The local (Please turn to page30 )

ARIZONA

Housing Upturn Seen in'79

A "significant" recovery in U.S. housing construction should start in mid-1979 after a relatively shallow dip in the last half of this year and ltrst half of 1979, top executives of Georgia-Pacific Corp. have forecast.

April was the biggest building material sales month in G-P history, they noted, and the company expects to sell more lumber this year than it did during the 1977 housing boom.

Remodeling will approach $40 billion this year in the U.S., continuing to move toward equality with new residential construction while commercial and industrial construction will also help offset the anticipated moderate downturn in conventional housing.

Three new G-P plywood plants plus a major expansion will add nearly half a billion sq. ft. to company capacity this year and next. G-P will have to continue substantial outside purchases of plywood to keep pace with customer demand, however.

U.S. Needs New Housing

Between 22 and 30 million new homes and apartment units will have to be built or rehabilitated during the next 10 years to meet the nation's basic housing needs, according to the National Association of Home Builders.

The projection takes into account such factors as the anticipated rate of new household formations, annual loss of units from the housing inventory, and estimated number of Americans now living in substandard housing.

NAHB identifies inflation, housing's typical boom and bust cycles, strong opposition to residential growth in many local areas; periodi- shortages of mortgage money and declining supplies of developable land, lumber and other natural resources as serious problems that could throttle housing production in the future.

REDWO0D Design-a-Deck sections fitted around landscaping and yard contours creates rugged outdoor playroom that keeps kids up off the ground and close to home. according to California Redwood Association newspaper publicity this spring and summer. Retailers are urged to stock plans kits with construction heart, construction common and merchantable redwood grades to meet this year's strong redwood deck demand. Sample 0esign-a'0eck Plans Kit and retail promotion aids are available for $2.50 from the CRA, Dept. DDK-8, 1 Lombard St., San Francisco, Ca.94111'

New D& R Dry Kilns

Dant & Russell. Inc. has cornpleted new dry kilns and a stcarr gencrating plant at its Warrenton sawntill cclrnplex near Astoria, Or.

Thc new kilns and stearl plant reDresent an invesltilcnt of Sl.5 nrillion according to Seth J. iotteL. Drnt & Russell prcsident. The annual capacity of the nerv kilns is -50 rrrillion board feet.

With the new ki1ns, Dant & Russell is cxpanding its nrarket area for ki.ln dried Westcrn hertrlock to a l0 state area in the Midwest and Soutltwcst. TIte hcnrlock dintcnsion lumber is plastic-paper wrappcd witli strong Dant & Russell brand identification and shippcd by truck and rail flat cars.

The constant rrsing tentper.aturc drying proccss is entployed in the nerv kihis rvhiclt tvcrc built and installed by Irvington-lv{oore. PoLtlln d.

The steanr gencrating plant ernploys the rnost rnodern, efficient boilcr availablc and provcn. cfficient systems to prevent pollution. It burns green or dry hog fue1.

Because our business is expanding, The Merchant Magazine has moved to larger quarters. adjacent to the offices we've occupied in recent years. The only change in our address is from suite 476 to suite 480. Our correct new address is The Merchant Magazittc, 4500 Campus Drive, suite 480, Newport Beach, Ca. 92660.

To our readers and advertisers, thanks for making this growth in the magazine possible.

NAW's New Logotype

The National Association of Wltolesale r-Distributors (NAW) has modernizcd its logotype. tlic visual syntbol of the Washington.f).C.bascd national trade organization.

Thc new logo will be of'value to NAW in representing ltself before government, industry and consumers as "the N ational Voice of Wholesale Distribution." The new mark, was selected for its "modernity and readability. "

Mtional Association of WholesalerDistributors

The national voice of wholesale distribution

Transition to the new logo will be accornplislied gradually, officials said. All nerv ntaterials gcnerated by the association will also bear the new syntbol.

The National Association of Wholesaler-Distributors is a federation of 109 national cornrrrodity line associations representing nearly 40.000 firnrs in the wholesale distribution industrv.

(Continued from page 26 )

Tucson housing market should be better in '79 than '78, but still below last year, Eskew forecast.

Wrap-up panelist Tom Wood, president of Wood Bros. Lumber Co., Tucson, urged the independent dealer to change, citing the fact that it was essential as the independent is the backbone of free enterprise.

Wood said the local dealer must (l) keep his perspective, he can compete with larger companies successfully; (2)

look ahead, plan for big and little events and act accordingly;(3) analyze your business, then develop the systems required to effect needed changes.

Next moming, May 20, a wellattended session heard Arizona Congressman Eldon Rudd describe the National Wilderness Act of 1974 u a ''national disaster," calling it "stupid and selfish," a vast wildembss for backpackers only.

The

freedom of America." He added that "wage and price controls are the effect and not the cause of inflation; government is."

Congressman Rudd noted that the Department of Housing and Urban Development admitted it had paid out $7 billion in fraudulent claims last year, which is more than the total of all the taxes paid in Arizona by both corporations and individuals in 1977.

AMERICAN HARDWOOD

COM PANY, I N C' rsince 1e141 Complete mitl facilities Wholesale and lndustrial 121317494235 MAf LING ADDRESS: P.O. Box 2224 Los Angeles, Ca 90051' YARD & OFFICE: 1900 E. 15th St., Los Angeles90021

this 4yzton isnomatch DEX:'

- JohnCameronSwavze

John Cameron Swayze is a world expert on torture tests. But he had his doubts about this one.

In front of him was a typical floor system (2 x L2-inch joist, 1.6-inch on @nter), built with Louisiana-Pacific's finest exterior particleboardRedex. To demonstrate its strength, we were ready to march a four and a half ton elephant across its face.

Swayze had good reason for being skeptical. Normally a beast like Tunga leaves quite an impression. Each step delivers 4,500 pounds ofpressure per square foot. Could Redex hold up under this kind of punishment?

Swayze motioned the animal forward. The first mammoth foot hit the deck. Hard. Then, all 9,000 pounds lumbered onto the Redex floor. The structure, surprised by the quick addition of such enormous weight, groaned. But held.

The veteran newscaster turned to the cameras. "There you have it, ladies and gentlemen. The amazing L-P Redex. Strong enough to hold this four and a half ton pachyderm!"

Why is Redex so strong?

Redwood particles have been mixed with extra long, extra strong fibers of Douglas ftr. Then with phenolic resin, it is all bonded together under intense pressure and heat. Finally, the long edges are tongue and grooved and all four edges sealed to control moisture absorption.

The result is a board of excellent internal bond and rupture resistance. On top of that Redex knows how to take a nail. Or a staple. And there are no face or core voids to contend with. No checking or delaminating. Redex can save you a ton of money too.

Forget about underlayment or other subflooring. Redex will handle everything. Which means you cut materials cost by about 30 percent for every 2,000 square feet compared to other usual flooring construction, at the same time taking a big chunk out of labor costs.

Speaking of saving labor, Redex tongue and groove also does away with the need for blocking. So installation time is reduced by 8 to 10 manhours per average home.

And look who approves:

Tirnga, however, wasn't finished. He began swaying back and forth, slapping the structure with his trunk. Then, with a sudden jerk, he thrust his body backward, reared on his hind legs and trumpeted to the awe-stricken Swayze.

The FHA,ICBO, BOCA and Southern Building Congress all say Redex meets or exceeds their standards. In fact, Redex has been tested by the Underwriters Laboratory and meets Class III Flame Spread rating.

And Redex gives savings you can count on. Because unlike plywood and some other building products, the price of Redex fluctuates very little. So there's less chance for a big surprise between the time you bid and the time construction starts.

Like more information?

Giue us a call at (707) 528-6680, or write Louisiana-Pacific, 13 00 S.W. FiJth Au enue, P ortland, Oregon, 972 01.

"How would you like to be eaten alive by bugs? Support mercy killing of old trees! A noble giant of the forest. ruler of his domain for several hundred years deserves a more honorable death than to be eaten alive by insects!

"And you sawmills can go a step further and give these proud trees a dignified memorial service by selling the clear lumber to us. We will make mouldings and door jambs from the lumber which will be sent to the Deep South where they love to apply a natural finish rather than hide the beauty of the grain with (ugh) paint.

"Really now, does a 300 year old tree deserve to be converted to plywood and be covered by a rug and walked on? Or be covered with vinyl and be put on a wall, made to look like ash or fruity pecan?

"We will treat your trees with the reverence and resoect that thev deserve. "

Needed:2,5OO Rail Cars

Lumber stocks-on-hand and unfilled orders at Westem mills at the end of 1978's first quarter confirms a Western rail car shortage, according to a new report by the Westem Wood Products Association.

Inventories at Western sawmills on March 31, stood at 2.544 billion board feet, 108 million board feet higher than on the same date in 1977.

H. A. Roberts, WWPA's exec. v.p., believes the shortage of rail cars caused by heavy storms this past winter is directly responsible for the larger stocks-on-hand at mills throughout the l2-state Westem lumber producing area. Roberts said it would take about 2,500 rail cars to move the increased mill inventories to market.

"Orders at the end of the quarter this year were almost identical with last year's figures," he said. "Every indicator points to a jam-up at the loading docks."

The report showed the Western lumber industry's first quarter production to be 4.606 billion board feet,up l.3Vo from the same period of 1977. Roberts said it would have been higher were it not for the rail shortage. Some mills restricted production in the face ofcar shortages.

WWPA believes the car shortage would have been worse if the lumber industry had not become increasingly dependent upon truck shipments in recent years. The rail car shortage has been felt since midwinter, and transportation specialists expect it to continue well into the summer, perhaps into July.

The association's director of transportation, James G. Manning, reported that lumber shipments from sawmills via truck have more than doubled in the past l0 years, and nearly 45Vo of all domestic western shipments now move by truck.

Misrepresenting D-l-Y Ease

The do-it-yourself approach to the construction trades may not be the best answer to consumers'problems according to the National Home Improvement Council..

As an example, the Federal Trade Commission has unanimously accepted an agreement containing a consent order that prohibits two companies from misrepresenting the ease with which their pre-cut, build-it-yourself houses can be constructed.

The proposed complaint alleged that Insilco Corporation and Miles Homes Inc., had falsely advertised that their pre-cut housing could be assembled easily and completely by anyone, without the help of skilled building tradesmen - with parts so accurately pre-cut they have only to be nailed in place, and instructions simple enough for anyone to follow.

Further allegations included :

Many instances where deliveries were late;

Purchasers being required to pay undisclosed delivery charges;

Failure to disclose all terms as required by the Truth in Lending Act;

Failure to inform customers of the "three-dav recision provisions."

The firms have agreed to meet all of the above requirements and to inform purchasers in writing that experienced tradesmen may be necessary to construct the housing.

PONDEROSA PINE

SUGAR PINE

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IEil

ARIZONA CONVENTION

(Continued from page 30)

States was on the way to being destroyed." It must be run to cope with "the other side which doesn't play by rules and it must think of the security of the nation as a whole."

The concluding panel discussion at the convention was on "the legislative process and membership responsibility," and was moderated by ALBSA exec. v.p., Frank Davis, an old hand at working at both state and federal levels presenting the industry's viewpoints.

Lead-off panelist Joe Hobson, staff v.p. of the National Lumber and Building Material Dealers Association, Washington, D.C., described government relations as the most important function of any association. Currently battling on two major fronts,NLBMDA hopes that the ill-named Labor Law Reform Act can "meet its deserved end through a filibuster:" and that a "sensible" conclusion can be reached in a reasonable time on the problem of wilderness set asides.

Jim Young, asst. to the president of Kaibab Industries, spoke to the effort and cooperation between forest products industry companies working on the legislative process with associations. He urged everyone to increase his efforts for the common good.

The local Arizona political scene and the likelihood of passage of a number of bills was reprised by the next panelist, v.p. of public relations for Southwest Forest Industries. Ed Wren.

Noting that Arizona has the highest workman's compensation rates in the country, he told of some of the efforts industry had made to get a reduction. Wren also urged the dealers to back candidates of similar political persuasion, describing the present legislature as "pro-business."

Relating another Westem association's role in dealing with its state legislature was final panelist Harry Mendenhall, exec. v.p. of the Lumber Merchants Association of Northern California.

Continuing the frank "tell it like it is" tone of the prior speakers, Mendenhall described the enormous growth of government at all levels and urged involvement in the legislative process by everyone. "We don't like what is happening in government,

(Please tum to page 53)

Woodworkers Meet

The 27rh annual meeting of the Woodwork Institute of California was held recently in Santa Barbara and elected Jim Cline of Ganahl Lumber Co., Anaheim, Ca., as its new president. Other new officers are Warren Olson, lst v.p.; Ralph McClure, 2nd v.p.; Edwin Bernhauer, treasurer; and Bernard B. Barber, exec. sec.

Opening the convention at the Santa Barbara Biltmore was a speech by Mike Pekarek on why "There is no excuse for mediocrity." He was followed by WIC director of architectural services W.L. Johnston who stressed the importance of management taking an aggressive postion in maintaining quality control of the products they manufacture.

Johnston noted that there have been several inspections of architectural woodwork where there has been evidence of lack of proper quality control by the fabricators of the millwork products.

Another higt'light of the convention was the Mock Construction Arbitration. WIC members Ralph McClure acted as the arbitrator, Byron Taylor as the architect, Chuck Walter

as the general contractor and Jack Carpenter as the millwork fabricator.

Wood Foundation is A-OK

Concrete Construction Magozine has retracted an earlier article that erroneously identified a collapsed reinforced concrete block foundation as an All-Weather Wood Foundation.

In response to a letter from American Plywood Assn. general counsel Arthur S. Langlie, the publisher of Concrete Construction, William M. Avery, sent APA a copy of the retraction. It appears on the contents page of the May 1978 issue of Con' crete Construction and reads in full:

..CORRECTION AND APOLOGY.

Last October the editors of Concrete Construction received the first of several copies of a photograph and caption published in the South Bend Tiibune on September 18, 1977. The photo showed a collapsed frame house located near LaPorfe, In., and the caption attributed the collapse to ground water pressure causing failure of 'the wood frame basement."

GAVEL of office is presented to Jim Cline by retiring president Al Ebneter. top photo. Participants in the mock arbitration {below and l-r) are: Chuck Walter, Russ Culver, Ralph McClure, Byron Taylor, Jack Carpen' ter and Byron Berg.

"Unfortunately we published the photo, supplied to us by the South Bend Tiibune, d.ong with the newspaper's explanation of the collapse, in the February issue of Concrete Construction In recent weeks we have received from the American Plywood (Please turn to next page)

Millwork sales opportunities

THE COMMUNICATIONS proI gram of the National Woodwork Manufacturers Association creates opportunities for building supply dealers, home centers and lumber yards to expand their millwork sales.

'The NWMA program functions on a national level with a local impact. It tells homeowners about wood windows and panel doors in newspapers, consumer magazines, local television broadcasts and informative booklets. Topics covered include wood sash construction, factory-installed weathe rstripping, double-pane insulating glass and the beauty of wood panel and louver doors in home decor.

Ladies Home Joumal, Popular Sciqnce, House Beautiful, House & Garderland Better Homes and Gardens, They show homeowners how wood windows with insulating glass reduce heat loss and how wood panel louver doors enhance home interiors. Consumer interest in these features reinforces a dealer's millwork sales.

Television viewers also learn about the role of wood windows and doors in remodeling, energy conservation and home design. Last year 132 local television stations broadcast five color features produced and distributed by NWMA.

The National Woodwork Manufacturen Asociation tells millions of homeownen about wood windonn and panel doon in newspapers through the Home Planning nevw service, two inf ormative consumer booklets, national consumer magazines like Modern Bride and Family Circle as well as on local television broadcasts. All communications direct homeowners to their local dealer or woodwork supplier for materials and further asistance.

Editors of more than 2,500 newspapers across the country receive woodwork feature articles and photographs through the Home Plhnning news service. These articles appear in thousands of hometown newspapers. In the past year cumulative circulation reached 241 million.

National and regional consumer magazines add third-party endorsement to the wood window and panel door story. ln 1977 stock woodwork articles appeared in such magazines as lloman\ Day, Modern Bide,

These newspaper, magazine and television features invite homeowners to write to NWMA for additional information regarding energy conservation and remodeling. In 1977 over 14,000 households received copies of "Wood windows give you the view. . .light. .air you need'l

(Continued from page 37) Association a copy of a signed statement by the builder of the house. that the structure was in fact build on a reinforced concrete block foundation.

''We deeply regret our part in the dissemination of this grossly inaccurate information and offer our apologies to the American Plywood Association."

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Hecrdqucntere - 900 Fourth Avenue, Seqttle, WA 98164, Phone 206-292-505i.

Arccrtcr, Cclilomia 95521, Drower HH, West End Roqd, Phone 707-822-0371.

Kirklcrrd, Washingrton 98033, PO. Box 500,12249 N.E. l24th, Phone 206-622-0320 or 206-822-6041.

Cetritos, Cclilornia 90701, 14i41 Arbor Ploce, Phone 213-926-6619 or 714-52I-8610.

Scrrtc Clarc, Cclilomia 95050.500 Mothew Street. Phone 408-985-291 1.

Shelton, Wcehingrton 98584, PO. Box 698, Mill Street, Phone 206- 426-267 I or 206-682- 0755.

REALWOOD PANELING

Millwork Outlook Good

Nearly 500 millwork producers and members of the National Sash & Door Jobbers Association. who attended nine recent regional meetings, generally agreed that 1978 will be a banner business year.

NSDJA is comprised of more than 350 millwork and building products wholesale distribution centers located in 42 states. These jobbers cover 8Vo of America's population.

Although the executives were concemed about possible shortages of lumber products, rising interest rates and increased prices, most severe of which has been pine mouldings, they were optimistic that sales would be up for the entire year.

The first two months of 1978 were strong and, despite a slower March, April was impressive. First quarter activity coincided with NSDJA's "Comparative Sales Performance" study of 160 warehouses, in which the national median for total sales in January jumped nearly 22% over 1977. Sales for the first three months of this year werc up 16%.

Producers of pine, fir and steel doors announced early gains, with the latter reportedly enjoying 4Vo of the exterior door openings market. A number of steel door firms and millwork producers have been expanding and opening new facilities.

On the negative side, moulding producers spoke of poor lumber yields with some switching to fir. There also were indications that the supply of vertical grain fir shop is diminishing and that stair parts were in slow supply. In addition, the glass situation is tight which has particularly affected door-lite producers.

NOT THE SAME

1, They're "log studs". precision sawn from small HEMLOCK and DOUG FIR logs with smallknot structures.

2. Excellently manufactured.

3. enO painted-stencil indicates trim size.

4. w"ll packaged to Insure good _ yarding.

C. Select structural and #1are left in stud grade.

6. Graae $amp easaly legible.

Redwood bevel siding

Exciting . innovative . . beautiful all the adjectives fit the imaginative application of exterior redwood bevel siding on interior wal/s. It seems unlikely to find bevel siding in a formal dining room or a master bedroom, but a creative homeowner, working with his architect, designed a warm, robust interior with Simpson Timber's 3/4"x 10" redwood bevel siding.

Inside or outside, the design approach to a residence can be as unusual and successful as the owner, the designer, the builder's own imagination. In a townhouse application, (see photo), Simpson's standard redwood bevel siding was used in a fresh, unique design on the exterior.

In the residential interior application, the redwood bevel siding used on the exterior was duplicated in the dining room and the master bedroom. In the dining area, Simpson's clear all heart vertical grain bevel siding,3/4"x 10" was designed and applied in a manner that gave a dimensional character to the entire room. The careful attention to detail created an unusual

shadow line. A semi-gloss sealer, to retain the natural tones of the redwood, was applied.

In this same house, another unusual vertical design application of the Simpson redwood bevel siding was the 24' accent wall, 8'high, in the master bedroom. Painted a pale yellow, the siding adds a strong texture to the room. Al1 other walls are painted the same soft color. Indirect lighting at the valance line brings out the shadow lines that provide a depth and a visual appeal in the 16'x24'room.

In the exterior townhouse application, the architects specified alternating course of ll2"x6" and 5/8"x 10" Simpson Timber bevel redwood siding, creating an interesting shadow detail that became a design factor. The shadow lines give the same visual sense as the interior application.

The exterior siding was double protected with a coat of transparent stain to seal the natural warmth of the redwood color, and a semi-transparent stain for weatherability.

Simpson redwood bevel siding of-

fers versatility with a rough sawn face or a smooth textured side. Sizes range from 1 12"x6", 8" and 10" plain ; 3/4"x 8" and 10" plain or rabbeted.

$7'e are pleased to announce the formation of a new company exclusively engaged in the wholesaling of West Coast forest products.

The Knollwood Corporation sells Douglas Fir, Hem-Fir and Redwood; specializing in 2x6 Douglas Fir Sruds and Lx6 resawn boards in Douglas Fir and Hem-Fir.

PERSONALS

Stanley E. Elberg,39, is the new WWPA field rep for the Southwest, based in Phoenix.

Hank Barber has joined sales at McClellan Mill & Lumber, Wilmington, Ca., according to Ron McClellan.

Denny Curran is the new mouldings and millwork mgr., at American Forest Products, Cerritos, Ca.

Paul Falconer has moved to outside sales for Rolando Lumber. SF.. covedng the San Joaquin Valley. Cliff Soakland is the new kiln operator at their custom milling div., Cloverdale, Ca.

Ron Bonham and Dave Hansen are manning Rogue Forest Products's new Eugene, Or., sales office.

Scot Robinson is now selling for Standard Forest Products, Eugene.

James F. Engle is now operations mgr. for Dant & Russell's wood preserving div., North Plains, Or., according to president Seth Potter.

Dennis Lowe has been named stud mill superintendent at Simonson Lumber, Smith River, Ca.

Bud Williams is the new Marlite product mgr.

Kenneth Clarke and William I. Sterett are newly-named veeps of Standard Structures, Inc., Santa Rosa, Ca.

Thomas D. Stafford is the new area mgr., San Bernardino, Ca., for Champion Building Products.

Ken and Jo Tinckler, Stahl Lumber, Los Angeles, are back from a Florida hardwood meeting. Vi Neal, retired from Stahl since last Oct., has been back in the office working for a few days.

Holly Reeves and Willa Runkle have joined the staff at Plywood Components. Albany, Or.

Winston Bontrager is now the pres. of Sun-West International Corp., Everett Wa., newly formed by Shakertown Corp. Dennis Bolger and Anita Alexander also joined the firm.

A.J. Swies is the new gen. mgr. of Builders Emporium -West, the 47 unit Wickes Corp. subsidiary. He had been a Wickes v.p.

"Siggie" Siegenthaler has been promoted to western sales mgr. of pre- finished moulding, DG Shelter Products, Portland.

Jim Peterson Trinity Forest Products, Sebastapol, Ca., and his new bride, Cindy, departed for a three week Hawaiian honeymoon after their May 20, wedding. Aloha, newlyweds, and congratulations.

Bob Jerstedt, Jerstedt Lumber Co., Bellingham, Wa., is back in his office after a So. Ca. business trip.

Robert C. "Bob" McBride has joined the sales staff at Capital Lumber Co., Orange, Ca., according to mgr. Mark Lofland. Bob had been sales mgr. for Koppers Co., Wilmington, Ca.

Frank Trotto, Weldwood of Canada, is the new pres. of the Pacific Lumber Inspection Bureau; Don Davidson is lst v.p.; Ivan Brown and Henry Sandstrom, veeps; and George Thompson, sec.-mgr. Three new directors elected at the annual meeting in Seattle are Ray Aarhaus, James Manke, and Miles Munson.

John B. Fery has been named chairman of Boise Cascade, replacing Stephen B. Moser, who retired, but remains on the exec. committee. Jon H. Miller was elected pres. and chief operating officer.

George T. Brophy,43,has been named exec. v.p.-operations, for Masonite.

Elwood R. Mauder, 61, has retired after 26 years as exec. director of the Forest History Society, Santa Cruz, Ca., but will continue as a senior staff member for special projects.

D.W. "Doug" Fish has joined sales at Timber Products Sales Co., Springfield Or., according to L.J. "Larry" Moore, director of sales.

Gary Thomson, pres., Inland Lumber Co., Colton, Ca., is back from a flying trip to their Woodland, Ca., plant.

Joe O'Neill is now on the sales staff at Continental Forest Products, Lake Oswego, Or.

Al Reed has joined sales at Fremont Forest Products at their Whittier. Ca., office.

Chris Carter has joined Timberland Lumber, Eugene, Or., as an asst. in warehouse sales.

Doug Willis is currently in a sales training slot at South Bay Redwood, Orange, Ca., according to pres. Jim Frodsham.

Wade Mosby has been named sales mgr. for Brunswick Timber Corp. at Grass Valley, Ca.

John A. Harrold is now in sales for Lumber Systems, Inc., Portland.

Roy Zuercher is the new wood products sales mgr., Western div., for Chandler Corp., Boise, Id.

Don Harper is now sales mgr. for McGrew Brothers Sawmill, Inc., Ashland, Or.

V.O. "Jack" Jordan, 75, has retired from American Hardwood in Los Angeles after 2l years. He previously had worked 32 years forE.K. Wood Lumber. American's Craig Kincaid recently got in a Hawaiian vacation. Rob Kincaid attended the WIC convention in Santa Barbara.

Marc Grohe has been named senior sales rep, plywood and doors, for Simpson Timber, according to John White, sales mgr.

Richard T. Corson is the new general traffic mgr.-West for Union Pacific RR.

Mike O'Malley has resigned from Northern Lumber Sales. Corona del Mar, Ca., and returned to Arizona to resume his lumber career.

Dick Wood has been named mgr. of O'Malley's new BMC (bldg. mtl. center) on W. Indian School Rd.. Phoenix.

Henry Brink has joined Globe International, Redondo Beach, Ca., as major accounts supervisor, according to Jim Conomikes.

Steve Norris has joined sales at DMKPacific Corp., Fremont, Ca., according to bossman Dwight Curran.

John Casey, headman at Sierra Mountain Mills, No. San Juan, Ca., is recovering successfully from major hip surgery. Hang in there, John!

Madelyn Mason, sales mgl., Crane Mills, Corning, Ca., is back from a Hawaiian vacation with her two sons.

Vern Sumner, Reggie Olson and Bob Steele are new traders at Western Empire Forest Products, Eugene, Or.

Roscoe Devine has joined Far West Fir Sales, of Huntington Beach, Ca., at their Portland office, according to John Weston, pres.

Al Kauffman, Larcy Kelson and Skip Osborne are now selling for L&M Marketing, Inc., Canby, Or.

Bill Kirktland is the new mgr., industry information, for the Western Wood Products Assn., according to H.A. "Bob" Roberts, exec. v.p.

Mary Ann Petery, pres., Selma Pressure Treating Co., Selma, Ca., attended a Harvard Business School Reunion in Washington, D.C., that included a White House briefing session, hosted by Energy Sec. James Schlesinger, followed by a congressional briefing on Capitol Hill.

Vince Besinque, Lane Stanton Vance Lumber Co., City of Industry, Ca., and his wife, Margaret, are back from visiting friends in Mexico City, with side trips to Oaxaca and Cuernavaca.

Matt Mattson, Logan Lumber, Seattle, has been named "Boss of the Year" by the Seattle Association of Credit Women.

Don Philips, Philips Lumber Sales, Thousand Oaks, Ca., and his wife, Florence, are houseboating this mo. on Lake Shasta, in No. Ca.

Sam Fineman, pres.,Bel-Air Door Co., is back at Alhambra, Ca. Hq., after an extensive business trip to Korea.

Bert Dennis, Sequoia Forest Industries, Dinuba, Ca., had a group of lumbermen at his Stoneridge Country CIub condo for some golf. Included (in the winning group): Bert, Jerry McGuire, Cal Forest Lumber, Gardena, Ca.; Dr. Bill Bunstock of Oroville. Ca.l and Bill Williams, Ryan Lumber, Oroville. Don Crane, Feather River Moulding, had an eagle on the 18th, but it was on a practice round. Ouch.

and selected sales aids

The Soft Edge

Quaker Maid has introduced Quadrant, a new soft-edged style in custom kitchen cabinetry. Quadrant gently softens the stark angles and hard lines of European styling for a look of subdued elegance.

Overlay doors are all flush, creating a clean compact look. Yet the completely concealed hinges give the doors a full 180o swing.

Quaker Maid's touch is seen in the texture of the finely grooved panels. Corners are rounded to emphasize the soft edge look in American tontemporary. The total effect is all uncluttered lines and gentle curves. Carved finger wells cleverly do the work of hardware, although handsome hardware is available to compliment the soft edge styling.

Handcrafted in popular hardwoods, it is offered in the complete range of Quaker Maid's inviting woodtones and decorator colors. And Quadrant custom cabinets are available with an array of distinctive convenience features. Innovations like the Corner Lazy Susan and Multi-Storage pantry are a masterful mix of beauty and utility.

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Pulsating Shower

Alsons Corp's hand-held Personal Shower now has a three-position mode of operation that includes an "off" position, conventional spray and a "Massage Action" spray. Few pulsating showers include an "off" position. Proper use of the off position while showering can save

significant amounts of water, the company reports.

The "off" position permits the shower user to turn the shower off at the showerhead without touching the main shower control valve or disturbing the temperature setting. In the off position the water flow is reduced to a trickle to remind the shower user that the main controls are still on. Most building codes require this for safety reasons.

Wood Combination Door

Anson & Gilkey Co. has a primed wood self-storing combination door. It has the inherent insulating qualities of wood, and the strength, beauty and repairability of wood, according to the firm.

It is available in popular sizes and is chemically treated. The homeowner saves fuel while keeping winter elements out and gets added security while letting fresh air in without insects, according to the company.

Attic Ventilators

Leslie-Locke has revised a lineup of power attic ventilators. Consisting of five basic models, the new line offers two gable-mounted and three roofmounted power ventilators.

The newly designed power vents offer customers greater efficiency, lower operating costs and simplified installation, the lirm claims.

The gable-mounted units are designated GM-l5 for attics up to 4800 cu. feet and GM-20 for attics from 4800 cu. feet to 7200 cu. feet. Both use high-efficiency 72" blades and are powered by 1l20 and l/10 H.P. motors.

Selling Fireplaces

Readybuilt Products Company can help you increase sales and profits during the winter season, the firm reports. Easy-to-display sectional fireplaces offer the warmth of a real wood mant'el and the rustic charm of simulated cut quarry stone in an autfentic looking electric-heat fireplace.

The wood mantel is hand-crafted by skilled cabinet makers from the best grade, kiln-dried popular lumber. Its cast stone finish offers an attractive and durable surface, and it can be easily assembled for store display.

Model 751-0 offers the appeal of a fireplace to any room without expensive remodeling or alterations. Its low profile construction 4akes .the unit adaptable t<5 alrirost any size room. It measures 52" x 44/2". and weighs 170 lbs.

"P0TTY PLANTER," the newest idea for displaying plants, features a "magic wick" which automatically draws water from the tank, making it truly self-watering, according to R.H. Bauman & Co., Encino, Ca. "Potty Planter's" suggested retail price is $11.95. Inquiries from dealers, wholesalers and jobbers are invited.

Adhesive DisPlaY

A 4' stackable display Provides a versatile, adapatable merchandiser for Macco caulks and sealants. The modular design allows each individual rack to be used separately

or stacked. Each steel basket measures 14" high, 16" deep, and 48" wide and when stacked, the basic assortment measures 56" high.

The racks have removable dividers for flexibility in displaying individual I 1 oz. cartidges, six-pdck carriers and self-contained tub caulk display cartons.

Sell strips for the front of the racks define use, features, and benefits of displayed products and are also useful for reordering fast moving items.

One Step at a Time

Patent Scaffolding Co' has a new line of "Gold Medal" heavY-dutY wood ladders with laminated side rails.

The new laminated rails are able to withstand twice the load required to meet OSHA, ANSI, and UL standards, according to the company.

The extension is available in sizes 16' throueh 40', and the single is available in sizes 8' through 20'. Also available are many accessories. including safety shoes, strand hooks, and self-centering rungs.

For Lock Ups

A universally handed mortise slide bolt for use on mini-warehouses, storage buildings, construction sites, and other padlock applications is new from The Ceco Corporation.

The case-hardened all-steel slide bolt has a concealed mechanism with a 718" throw, and can be used for swing-in or swing-out doors.

It is available with oPerating handles on one or both sides. A unique feature permits the use of two padlocks for special security purposes.

The pleasing visual contrast of clear grade redwood is the secret of beauty found in a handsome table, (see photo) suitable for deck, patio, den, family room, or anywhere in the house.

Easily put together in a two-weekend project, it was finished only with a natural redwood semi-transparent stain for the exterior version. The stain permits the rich cinnamon tones and creamy sapwood inherent in redwood to become the design elements of the table. Indoors. it was stained a darker walnut tone to match interior paneling.

The table, 22" wide x 54" long, stands 18" high overall. A 48" length would be an easy-to-achieve option. Table uses four pieces of square edge t&g clear redwood, 1x6x54", for the top. Legs are lx4s installed to the frame with screws. Plans and instructions are available through Simpson Timber redwood dealers.

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Replacement Windows

Season-all Industries' custom-fit NuPrime replacement windows are designed for economical replacement of old windows in existing homes and buildings.

Because they're custom-fit, there's no need to modifY the wall inside or out. Installation is done from the inside, eliminating expense of ladders or scaffolds. And because replacement requires only the removal of the old operating sashes, the window area is open to the elements a short time only making installation possible in spite of the season or the temPerature.

Also, because of the close tolerance 'fit. the installation can be made more air-tight more easily, which minimizes the inergy problem of infiltration' according to the firm.

They are available in double-hung, slider and Picture models, in any size, and with PracticallY anY tYqe glazing, including double and triple insulating glass.

Wanna Get Steamed Up?

Thermasol Ltd., the world's largest manufacturer of steam bath equip- ment and a pioneer of the personal steam bath, has introduced a new steam generator for the residential market.

8" X 20" X 9Y2", it is easily hidden in a vanity, closet, basement, or above a hung ceiling anywhere up to 50 running feet from the installation. It electrically converts water into steam in seconds, at a fraction of the energy and water guzzling rate of the standard shower, with equal cleansing results.

It will be standard equipment with Thermasol's patented new bathroom feature, the -Thermacuzzi Spa. This unit offers the luxury of Thermasol steam. plus a hydrotherapy whirl_ pool, complete in one installation.

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Fireplace Reminder

With Damper Disc from Progressive lnternational Corp. hanging in your fireplace, you can keep the damper closed and relax. As you kneel to light the fire, you will see the disc hanging there and be reminded to pull the damper open. Then remove Damper Disc to the tool stand, where it seryes as a reminder to close the damper again after the fire is out. It keeps hands clean, avoids smokedamaged rooms and conserves heat, the company claims. $1.99.

Density Board

The Homasote Co. has a "Ready- vent" soffitsote.

It is a 318" 440 density board, factory primed on both sides, with die cut vent holes that are covered with a snap-in plastic screen. It is available in widths from 12" to 48", and is also available non-vented.

Outdoor Lighting

Hubbell Lighting's new Sculptured Lightforms series of geometric-shaped outdoor luminaire units features nonsolarizing, ultraviolet stabilized acrylic e nclosure/diffusers.

They are designed to enhance daylight visual environments and provide safety and security at night for walkways, parking areas, malls, buiJding entrances and other pedestrian and vehicular areas.

Heavy-duty, thermal shock and impact-resistant borosilicate glass refractors on all clear enclosure units provide optimum utilization of light, the firm claims.

They may be post top mounted or utilized in a variety of multiple mounting arrangements in upright positions on compatible architectural squarestraight or round-straight poles.

Carded Brass Valves

Jameco Industries, has added a complete line of carded brass valves to its tubular plumbing and water supply program.

New line includes 23 (diy) valves, including drain valves, sink bibbs, gas cocks, sill cocks, gate valves and copper and iron pipe stop valves.

Aluminum Shingles

The Reinke Shake, an aluminum shingle, is new from Reinke Manufacturing Co.

According to the manufacturer, it resists both hail and fire. won't fade and the cost is comparable to conventiona-l wood shingles or shakes. It is made to last. protect and beautify for years. and unlike asphalt and wood, will not rot, burn, or warp, or split, crack or curl from the ravages

of winter cold or summer heat. the company .claims. They reportedly hold tight in winds up to 150 mph.

Made of lightweight aluminum, with only 46 lbs. per square, each shake is protected by DeSoto Fluropon, a metal coating with an expected metal protection life of 40 plus years.

Dlamond Sander

New hand sander cuts with pure diamond crystals bonded to a steel matrix. It cuts all woods. ceramics. glass, auto body putty, fiberglass, concrete, plastics and steel. It reportedly cuts sandpaper and can be used wet or dry without loading. $14.95.

DIY Water Filter

A diy water filter system designed for residences and small commercial buildings that is easily installed on the primary water line is new from Omni Corp.

No outside servicing is required, the firm claims. Periodic filter chanees are reportedly easily made with- a special wrench supplied with the filter. The unit also has a built-in bypass system and shut-off valve.

Installation is made by removing a 6-t/2" section of pipe and installing the filter between the ends of the pipe. There is no need to thread or

sweat pipe to install the system. Pressure fittings seal securely with the use of a standard wrench, according to the company. $50.

Oak Medicine Cabinets

Heads Up has added two medicine cabinets to its line of oak bathroom furnishings.

Both the Brighton and Concord models are designed for recess mounting in the standard 14"x24" wall opening. They are also suitable for surface mounting. Because they are symmetrical, either cabinet can be used as a righthand door or a lefthand door, depending upon which way they are installed.

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Wine Rack

Quaker Maid kitchens has created a new wine rack designed to blend in with all its kitchen cabinet styles, including modern, country kitchen and traditional.

It fits standard cabinet widths and heights, making it easy to work into new kitchen plans. It can reportedly be easily adapted to bar units and becomes a practical accessory when incorporated into wall furniture.

DISTRIBUTION

IS OUR GAME Z.BRICK MAKES IT FUN!

(1) TAKE THE BASIC BENEFITS AND SELLING POINTS OF Z.BRICK: non-ceramic brick and simulated stone facing fire-safe, weatherproof plus permanent color texture for either inside or outside walls

(2) ADD EASE OF APPLICATION AND APPEAL TO HOME REMODELERS AND CONSTRUCTION APPLICATORS

(3) INCLUDE SELLING SUPPORT: co-op advertising, demo program and building plans , ftee literature, displays fast dependable service from your distributor

(4) THEN YOU HAVE A PRODUCT THAT IS PROFITABLE, FUN AND EASY TO SELL!

PACIFIC YARD SERVICE Poftland Eugene Tigard SUPERIOR BUILDING SUPPLY Kenai Soldotna Homer LUMBER DEALERS MATERIALS CO. Sacramento Fresno . Redding

The Tiffany Jewel

The Tiffany door is a jewel of an entryway, a door that reflects a time when stained glass windows, Tiffany lamps and a diamond from Tiffany's

famous jewelry store in New York were hallmarks of elegance.

This handsome paneled door combines the elegance of the turn-of-thecentury with a complimenting versatility that permits use with almost any architectural style. One of Simpson Timber Company's International entry doors, the Tiffany features a colorful leaded polyester pane as one of the nine panels forming the door. The insert is a reflection of the famed Tiffany glass of yesteryear, permitting subtle colors to respond to light, like a prism.

Quality is built into each door. Manufactured of vertical grain kd Douglas fir or hemlock, the doors are a full l-3/c" thick with panels l-3l8" thick.

Extra wide stiles accept larger

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and more ornate hardware gracefully. When properly installed, the doors add that extra ounce of energy-saving while meeting industry standards for manufacturins.

Electric Chain Saws

Three electric chain saw models, with 8" ($39.9s), 10" ($49.9s), and 12" ($59.95) cutting attachments, have been added to the HomeIite line of gasoline-powered chain saws.

Each model is double insulated UL approved and comes with a oneyear limited warranty. The units oper- ate at 120 volt AC, ll amp, 1,320 watts and are rated at l% maximum developed horsepower.

They are equipped with fourounce oil capacity, operate at 5,000 rpm at no load and feature an oil level inspection window, push button manual chain oi1er, ball and sleeve bearing construction and built-in rear hand guard.

Hose Bibb Vacuum Breaker

Johns-Manville has a %" hose bibb vacuum breaker or anti-siphon valve, for installation on residential faucets

Veaver Forest ProJucts, Inc

TCAITON ond rMAerNATrOt"

with portable hose connections to protect against back-siphonage of impure water into the main potable water Iines.

It will close where a pressure loss causes vacuum conditions or backflow resulting from backpressure. Restoration of proper pressure automatically shuts off the vacuum relief and reopens the valve, permitting normal hose operations.

It screws directly onto the hose threads of the sill cock and the hose, in turn, threads onto the breaker. The unit can be hand-tightened for later removal or, for permanent installation, hand-tightening is followed by torquing the set screw until the head shears off.

Bulk Nail Hammer

The Aerosmith 2 lb. Bulk Nail Hammer can drive three penny thru 70 penny spikes.

It can be adapted to provide exacting control of the depth of drive. Nails can be countersunk or left standing to a predetermined height. Models are also available to drive bulk finish nails.

It has no finger actuated trigger, and cannot be accidently fired. Tool stops cycling when nail is set as desired.

Rack'Em, Stack'Em

Mini-Modules, prefabricated rack units that assemble into a storage system for pipe, bar, tubing and structural materials are new from Jarke Corp.

They require no labor to assemble.

In minutes a tailor-made storage pattern is ready for loading, and in minutes a change can be made to accommodate a new height, length or width.

Each unit is a rigid heavy duty allwelded rack member, and no bolts, fittings, or tools are needed in setting up or taking down units. They are available in four basic compartment sizes, including several multiple arrangements.

Shell Liner

Rubbermaid's new cane pattern shelf liner comes with a variety of merchandising vehicles. The new 2' wood crate display shown also comes as a 4' unit to merchandise the firm's complete line of decorated and solid color shelf liners and shelf and drawer liners. Both displays have removable bases to allow placement on gondolas.

Other displays include a gravity feed 2' wood crate display, a modular, stacking wire rack system for horizontal or vertical displaying, and shelf packs for in-and-out merchandising.

We invite your inquiries for truck & trailer or

"We ere full service wholesolers as well os being monufocturers ond soles ogents for Sound Studs."

LMA CONVENTION

(Continued from page 9) dustry Development Division.

Directly supported by individual dealer dues, IDD has wide ranging programs for retailers to help them better market, merchandise, and manage their businesses. Some of the programs involve liaison between manufacturers and suppliers; research and development; store layout; advertising and promotion ideas; audio visual aids; transportation and materials handling; a fork lift driver's training program; safety programs and a num-

ber of other management guides. Bill Oberholser, in one of his last acts of office as current president,gave the annual president's report, noting that a vigorous attempt to recruit 25 new members would be pushed in the forthcoming year; that LMA had established a credit union (see above) and that their political action program had drawn well in terms of contributions and that it would be continued next year.

A husband-wife workshop on "Team Work" was presented by guest moderator Troy Bussey, who has pre-

The Merchant Magazine

sented talks to a number of audiences at lumber and building material dealer and wholesaler conventions in the West.

Bussey urged husbands and wives to work jointly to solve business problems, stressing the need for communication and understanding to maxi mize cooperation.

A new award, the Annual Presi dent's Award, was presented to Bob Butcher, San Lorenzo Lumber Co., for being the dealer who "provided the greatest amount of betterment for the industry and the association."

New officers elected at the meeting, which was held at the Sahara Tahoe Hotel, Stateline, Nv., (where the chief attraction certainly didn't seem to be the lake) included:

President, Herb Eaton, Minton's Lumber and Supply, Mountain View. lst v.p., Clyde Strouss, Fairfax Lumber, Fairfax.

2nd V.p., Don McCann, M&S Building Supply, Monterey.

Treasurer, Merle Mensinger, American Lumber Co.. Modesto.

Insurance Trust chairman, Bruce Pohle, Southern Lumber, San Jose.

The meeting in 1979 is scheduled to be held at the new MGM Grand Hotel in Reno, Nv.

Which is the Good Wood?

REDW0OD v. SPRUCE v. CEOAB was debated by a panel of expert including Dennis Richardson (cedar), Stan Cochran (redwood) and Don Muller (spruce) at a recent 0range County Hoo-Hoo meeting that drew some 75. (l) Greg Mokler, Wayne Benton, Al Reed. (2) Jim Taft, Jerry Garvey, Dennis Kirk. (3) Don Muller, Jeff Locke, Paul Boyle, Frank Annerl. (4) Sterling Wolfe, Jr., John Mazanet, Bob Pallow, David Coffman. (5) John Kerr, Bill Benkendorfer, Kevin Hoy, Greg Arnds, John Hollstein. (6) Jim Frodsham, Doug Willis, Andy Ersek, Frank Stanger.

SIERRA PACIFIC INDUSTRIES

8 Northern California Manufacturing Centers

MOULDINGS: Chico Division. Ron Hoppe, Dave Miller (916) 343-4451

LUMBER: Redding Sales Division. (916) 275-8812

Sawmills located at Arcata, Hayfork, Loyalton, Quincy, Redding,Sloat and Susanville, Ca.

Producing in excess of 400 million feet yearly: Douglas Fir, Incense Cedar, Ponderosa Pine, Sugar Pine, and White Fir. Green & Kiln Dried.

SALES: Perry Adcox, George Rogers, George Sharp, Paul Trueb. Bill Wessner and Sam Witzel.

Lumber Yard Trucks Loaded Without Delay

OAK, BEECH, and MAPLE FLOORING

Chickasaw Prefinished Planking, Flooring & Parquet

Peace and Sykes Pref inished and Unfinished Parquet, Oak Plank Flooring Oak Threshold and Sill Truck Body Lumber and Stakes

Closet Lining

Photos by The Merchant Mogazine

AMONG 50 or so friends and co-worken at a private dinner in lrvine, Ca., honoring Bob Wells, who recently left American Forest Products Corp. as a top executive atter 27 years, were these friends and former co-workers: (1) Harold Haldeman, Jr., Joe Contestabile, Jim Thompson, Elmar Brock, Hugo Rath. (2) Lew Bay-

singer, Jack Ford, guest of honor Bob Wells, Eric Hexberg, and Seth Potter, an old friend and co-worker who is now pres. of Dant & Russell. (3) Dury Cords, Augie Silvera, Tom Viscounty, Dick Lambert, Rick Cunningham. (4) Dana Foster, Elmar Brock, Gene Courchaine, Bill Conroy,

Wendell Lawson, Nifty Gay. (5) George Steele, and Frank Ouattrocchi. (6) Leo Lofchie, Lew Baysinger and Bob Parks. (7) Jim Forbes, and again, Bob Wells, who now will be an active partner in Hexberg Lumber Sales, a Southern California wholesale firm.

Photos by The Merchant Magazine

ARIZONA CONVENTION

(Continued from page 36 ) but what are you doing about it?," he challenged.

He said the lumber and building materials industry had been slow to organize, but that "we can muster the strength, if we will." Mendenhall described how a retailer can help and encourage his employees to communicate with their government on industry affairs, many of which have a direct effect on their personal welfare.

Summarizing, moderator Frank

Insulation Standards Inlo

The National Home Improvement Council has adopted a set of standards recommended by the Council of Better Business Bureaus, Inc., for the advertising and sale of thermal insulation for residential use.

The standards, intended for insulation manufacturers, contractors, appli cators, retailers, their advertising agencies and the media, are contained in a booklet published by the BBB.

Davis asked for everyone's help in doing the job of telling industry's story to government. Lien laws are an especially critical area that needs correction. he said.

The final business portion of the convention included an association

status report by

outgoing president Jim Barlow, who received a standing ovation for the job he performed for the group.

The convention next year will be at the new Raddison Hotel at Scotts' dale, May 3-5.

HEtIC0PTER logging expert Burt Lillis, Louisiana-Pacific Corp.. (right) spoke recently to Shasta Cascade Hoo-Hoo club, at a Red Bluff, Ca., meeting. With him here is Maury Walker.

Helicopter Logging Talk

The staggering costs of logging with a helicopter were set out for Shasta Cascade Hoo-Hoo members at their recent meeting in Red Bluff, Ca., by Burt Lillis of Louisiana-Pacific Corp.

The average cost ofthe "sky cranes" is $6 million, about the same as a modern sawmill. The average cost of operation runs $60 per minute and the machine must be stopped every 50 minutes for refueling and maintenance.

Only lumber operations with heli-

copters bid on standing timber for sale on steep and remote areas as truck operations are impractical. Generally,

stumpage prices are about a third of those in areas that can be logged using conventional tractor operations.

VISIT from the international president highlighted the annual initiation of HooHoo Club # 31, held in Fresno, Ca. 16 Central California lumbermen became members that night. Doing the honon were the "Degree Team,"suitably attired, in the back row (l-r) Don Johnson, Jim Acton, Bert LeBeck, Laurn Champ (the international prez.) Bob Schlotthauer,

Gordon Knott, Ted Mathews, Jimmy Jones, Dick Fledderman and Ed Cagle. Following are the new members, middle row: Buz Nielsen, Brad Pusey, Eill Eisenbeis, John Morgan, Gary Hodges, Jerry Schuyler, Mike Riley, Mike Bamirez, Jr., William Hoffman. front row: Don Clark,JackTharp, Tom Brutsche, John Boss, Hugh Service, John de la Montanya and Bill Klomhaus.

A background on walnut

PART ONE DISTRIBUTION

LACK WALNUT is found throughout the Central and Eastem parts of the United States. The area of greatest commercial importance is limited to the central part of its range: Missouri, Iowa, Illinois, Indiana, Michigan, Ohio, West Virginia, Kentucky, and Tennessee.

It typically grows as scattered

individual trees or in small groups in mixture with a wide variety of other hardwoods. Pure stands of walnut ate rare, small, and occur as groves at the edge of hardwood forests.

DESCRIPTION and GROWTH

Mature black walnut trees on good sites may grow 100 to 120 feet in height and 30 to 40 inches in diameter breast height (d.b.h.). However, a few exceptional black walnut trees have been measured that were 130 to 150 feet in height and 72 to IOO inches d.b.h. When growing under forest conditions, the stem is generally straight and clean, whereas opengrown trees are frequently forked and limby.

The leaves of black walnut are 12 to 24 inches long and are composed of l5 to 23 pointed, saw-toothed leaflets.

The flowers of black walnut appear in April or May. The bark of mature walnut trees is gray and deeply furrowed.

The roots, leaves, and seed husks of black walnut contain a substance, called juglone, that is toxic to many plant species. Several of the conifers have been reported to have been killed when growing in mixture with walnut. Actual contact with the roots of walnut appears to be necessary before the associated species is affected by juglone. There have been no reported cases of toxic effects on other hardwoods, but certain agricultural crops such as alfalfa and tomatoes are easily injured by the compound.

Black walnut is sensitive to soil conditions. It grows best on deep, well-drained, nearly neutral soils which are moist and fertile. The most favorable sites are in coves, along narrow streams, and on north- and east-facing slopes. This species does especially well on limestone-derived soils.

It is one of the more rapid-growing hardwoods. On good sites, young trees may grow 3 or 4 feet in height per year, and in 20 years may attain heights of 40 to 50 feet with diameters of 6 to 10 inches. Because it responds well to management, growth of immature trees can often be more than doubled by thinning and other practices.

Young black walnut seedlings are intolerant of shade and are seldom found under dense canopies of trees.

Black walnut is the name commonly used for the wood. Other names used are American walnut or simply walnut. Less frequently, American black walnut is used.

Story at a Glance

Highly prized black walnut is a heavy wood, widely regarded for the beauty of its grain pattern it is straight grained, strong, easilY worked and very expensive . . part 1 of 2 parts.

Black walnut is an important source of decorative veneer. The amount of black walnut used for veneer increased from 1,125,000 board-feet log scale in 1905 to a maximum of 26,893,000 board-feet in 1929. ln l93l consumption dropped to 8,524,000 board-feet because of the Depression.

During World War II (in 1943) consumption dropped to an all-time low of 3,542,000 board-feet. Consumption remained below l0 million board-feet until 1957. Then consumption started to increase to a high of 20,766,000 board-feet in 1963 and declined to 7,562,000 board-feet in 1970.

(Continued next month)

GBAIN pattern of black walnut. From the top: cross section, radial section, and tangential section.

NTW LilTEMATURE

Open Sesame

A merchandising package with TV commercials, a five-minute film, and other aids on Electro-Lift garage door openerf, is from Chamberlain Mfg. Corp., 845 Larch Ave., Elmhurst, Ill. 60126.

Dala on Conlract Info

Contractors Mutual Assn. has developed a computerized data bank of wage, fringe, and other contract information for almost 3.000 labor contracts in the construction industry.

Replacement Wlndows

Season-all has a new residential pitch book for its NuPrime custom- fit replacement windows. Write to Season-all Industries, Indiana, Pa. I 5701.

WMMP Dlrectory

Wood Moulding & Millwork Producers Assn. has a 1978 directory.

llllodular Display Systems

A 16 p. brochure on Giltspur Exposystems' line of Multiscreen Kits, the world's largest selling modular display systems, is free.

Side by Side

Masonite Corp.'s line of hardboard siding is illustrated in a free 24-p. brochure. Write to Masonite Corp., Dept. I, 1909 E. Cornell Dr., Peoria, Il1. 61614.

Energy Efficiency

Forest Products Research Society has a 94 p. proceedings from its recent "Energy Efficiency in Wood Building Construction" conference. $ 17. 2801 Marshall Ct., Madison, Wisc.53705.

Vinyl Siding Warranly

Johns-Manville has a new prorated 4O-year transferable warranty for its Solid Vinyl Siding.

tfUood Buyers Manual

Westorn 'Wood Products Assn. has an updated 32 p. Buyers Manual for the 12-state western lumber industry.

Flre Protectlon Regs

A revised 900 p. Volume I of the five-volume "Guide to OSHA Fire Protection Regulations" is $55 from National Fire Protection Assn., 470 Atlantic Ave., Boston, Ma. 42210.

All About Wood

Free full-color individual brochures for each of Simpson Building Supply Co.'s Real Wood Paneling products is available to western dealers.

Wholesaler Booke

National Assn. of Wholesaler Distributors has nine rnanagement aid books for WD's.

FREE READER SERVICE

For more inlormation on New Products and New Literature, write IDe Merchant Magazine, 4500 Campus Dr., Suite 48O, Newport Beach, Ca. 92660

Please mention issue date and page number so we can process your request faster! Many thanks!

Explalning Metrics

Educational Film Systems has a SO-film industrial library designed to explain the metric system.

lron Works

Cornell Iron Works, has a free 1978 catalog, its full line of doors, grilles, and shutters. Write to: Cornell Iron Works, Crestwood Industrial Park, Mountaintop, Pa. 18707.

On Selling Cabinets

Valuable suggestions for kitchen and bath dealers are offered in the second edition of the National Kitchen Cabinet Association's newsletter. the "Certified Cabinet Dealer. " Write NKCA, P.O. Box 2978, Grand Central Station, New York, N.Y. 10017.

Fiberglass Shingles

'Saturday's Heroes,",a Johns-Manville film, gives residential roofing dealers helpful hints for boosting sales of J-M fiber glass shingles.

Gabinet Counter Card

A free counter display card is available from the National Kitchen Cabinet Association to help promote certified kitchen cabinets and bath vanities. Write NKCA. P.O. Box 2978, Grand Central Station, New York, N.Y. 10017.

Windows and Energy

Free, illustrated brochure on windows and energy is from Season-all Industries, Indiana, Pa. 15701.

Pre-Built Room Additions

A free new brochure on Alcan Building Products new u'Leisure Room" is available c/o, P.O. Box 1234, Dept. R, Youngstown, Oh. 44501.

Product Liability

Product Liability Digest is a monthly newsletter reporting loss prevention techniques, insurance developments, suits filed and settled, and legislation being proposed on the state and national levels.

Wood Mouldings

A 30-min. audio-visual program is from Wood Moulding and Millwork Producers. $40 ea.

Pallel Bins

"Plywood Design Manual: Pallet Bins & Tanks," is a fiee, revised 24p. brochure from the American PIYwood Association.

Concrete Form Panels

A revised,8-p. free brochure on FormGuard, Simpson Timber Company's high density overlaid concrete form panel, illustrates an extensive range of end use projects.

Fire Protection DirectorY

A 194 p., 1978 guide to fire protection products aad who makes what is put out by the National Fire Protection Association, ($5 ea.);, 4?0 Atlantic Ave., Boston, Mass. O22lO.

LET TE RS

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ALASKA LAND GRAB

In reference to the guest editorial by Bruce Trachtenberg (May, p 21,)

- the guy deserves the medal of honor - he said it the way it is.

It seems funny H.R. 39 wants to freeze all the land, yet when there are forest fires here they let them burn and waste thousands of acres of land, no logic.

I think the legislators are trying to make up for all the mistakes they made over the years in the lower 48 states and correct them by taking Alaska land.

Walt Kozie Vice President

Plywood Supply, Inc.

P.O. Box P Fairbanks, Ak. 99708

LACK OF WISDOM

I could not agree more with the statements Iof Bruce S. Trachtenberg's guest editorial in the Merchant, May, p.22,1 deploring the lack of wisdom and balance which has characterized the actions on this issue [Alaska lands legislationl in the House to date.

Frankly, I am very pessimistic that even with more considered, moderate action in the Senate, we can retain any reasonable compromise in the final legislation.

Thus, regretably, negative action in the form of the procedurial tools which we have available to us in the Senate may be our only recourse to prevent what I also believe would be land use folly.

With kind regards

Please give us 5 weeks' notice. Attach your magazine label here; print your new address above in section 1. (lf you have a question about your subscription, be sure to send us your label with your letter.)

Relurn thls coupon lo:

Mike Gravel United State Senator United States

Senate Washington, D.C. 205 l0

Thank you for your May Home Improvement Special Issue and a thank you on behalf of everyone involved in the program.

[t is an excellent issue and help like this makes the program a success and a truly non-profit cooperative industry promotion and public relations activity.

Best regards,

James A. Stewart "Home Improvement Time" Program administrator

P.O. Box 102 Carnegie, Pa. l5 106

551 a word, min. 25 words (25 words = $13.75). Phone number counts as one word. Ads with border $3.50 extra. Headline or centered type $3.50 extra. Box numbered ads are $3.50 extra. Names of advertisers using a box number cannot be released. Address all

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replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca.92660. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is the 22nd of the month.

HELP WANTED HELP WANTED FOR SALE

LUMBER MANUFACTURER'S AGENT

Large international corporation has immediate need of qualified agents calling on the lumber and wood trade including end users such as furniture manufacturers, etc. Complete milling operations of tropical hard and soft woods with unlimited timber resources in South America. Competitive world wide. All replies in strictesl confidence. Give comolete details in first letter.

Write: Ghief Executive P.O. Drawer 970 Belleview, Fla.32620

QUALITY WOOD WINDOW distributor in Los Angeles area, needs aggressive, selfstarting sales/management type person to establish dealer organization and take charge of marketing and sales in California, Arizona, and Nevada. Write Box 276 c/o The Merchant Magazine,

LUMBER TRADER WANTED. The Edward Hines Lumber Co. is expanding its wholesale carload trading group and we are seeking agressive, experienced individuals who know how to "trade" and/or buy for direct mill shipment. Will also consider trainees with appropriate background. Customer following not required, but should be sales oriented and have knowledge of products and production area. Must be willing to live in Chicago area. Guaranteed salary based on experience and potential, plus profit split and excellent fringe benefit package. For further information. please call toll free, Bob Book or Tom Martin (800) 6213134 or write in care of Edward Hines I.umber Co., 200 South Michigan Ave., Chicago, Il. 60604.

EXPERIENCED wholesale lumber salesman to cover Los Aneeles and Riverside Counties in Southern California. Lons-established firm with excellent reoutationlPlease submit resume in confid6nce to Box # 274, c/o The Merchant Magazine.

EXPERIENCED LUMBER SALESPERSONS

GROLIND FLOOR opportunity for qualified persons who are experienced in sales to retail lumber yards in California, Nevada and Arizona for our new wholesale distribution facility in Chino, Ca. Car, commission, pension, insurance. Please submit complete resume, including lumber sales experience and locale covered, earnings history, expectations and references. Resumes kept in strict confidence. NO TELEPHONE

CALLS PLEASE. Write: All-Coast Forest Products, P.O. Box 4625. Whittier. Ca. 90605 Attn: Jack Berutich.

GENERAL MANAGER for a large retail, lumber, hardware and nursery resale facility. Must have at least 5 year's experience to take over complete operation. Work 6 days a week, salary open. Write Box 2'l5,cloThe Merchant Maeazine.

NEWPORT BEACH, CA. OPPORTUNITY

EXCEPTIONAL opportunity for experienced lumber traders. Excellent commission plan plus liberal fringe benefits. Get in on the ground floor with a first rate company. Deluxe working conditions in Newport Beach. Ca. Call Ken Gagne, Delta ^Forest Products, (714) 640484r.

WANTED TO BUY

3x4 AND WIDER and 4x4 and wider twisted and weathered Douglas Fir S4S. Call Wm. Hunter, Hunter Woodworks. (213) 775 2544 or (213) 835-5671.

FIND OUT what's happening, before it's ancient history. Subscribe now to The Merchant Magazine, the only full-coverage source in the 13 Western States for what's happening in the field. See page 4 of this issue for subscription information.

BOSTITCH portable hydraulic truss press. Uses 110v a.c. power. Jig set up, portable tables. Can be transported in pickup for on-the-job assembly. Also permanent tables for set up and factory. Makes standard roof trusses, flat roof trusses or floor trusses. Ask for Don Ness (206\ 622-0605 or (206) 833-0609 after six.

FOR SALE - lumber truck & trailer1969 GMC, engine 318 Detroit 8V71N. Transmission 5 and 4. Flatbed with roller. Trailer, l8'utility flatbed with roller, 2-axle - $14,000. Phone (213) 5964475, (714) 527-2285., 1O742 Los Alamitos Blvd., our 76th y9ar. Contact Gerrit Vos.

MODEL 173 HIAB speedloader crane. Comes with dual hydraulic outriggers and dual controls. Also l0 foot jib with pump and shaft. Reaches 27 feet high. Ask for Don Ness, (206) 622-0605 or (206) 8330609 after six.

BRAND NEW 1977 Dodge van truck seat (driver's). Never used. complete with pedestal and seat belt brackets. Best offer. (714) s49-8393.

LOS ANGELES AREA-

SAN FRANCISCO

IUMBEB A]{D PLYVUOOD

S. F. BAY AREA

8UI LDII{G MATERIATS-PAIiIT-HARDWABE-ETC. sAsH-D00Rs-wlllD0ws{r0utDltGs

American LumberSpecies, Inc.. . .,, Bel-AirDoorCo. .....::::

CaryedDoors,lnc....,. GeorgiaPacificCorp.

Higgins LumberCo.,J.E.

Lamon Lumber Co.

lMacBeath Hardwood.

Pacific Lumber Co.

Paramino Lumber Co

Rolando LumberCo.,lnc.

Wending Nathan Co.

Valley Products Co.

TREATED LUMBEB-POLES

KoppersCo.,lnc...... (415) 692-3330

Mccormick&BaxtercreosotingCo. ..... (415) 9824033

Wendlinq-Nathan0o. ...... {415} 781-5363 SPECIAT SEBVICES - TRAIIISPORTATIOII

Calif ornia Lumber lnsoection Seryice c;i;i;;;i; Fffi;;iX;;.. : .': :-. : : : : :

California Betail Hardware A$n. Gearmore, Inc.

Redwood InspectionSeryice.

The Commonwealth Group

Union Pacific Railroad.

Larry Stidham Trucking Co..

NORTHERN CALIFORNlA

AIIIDERSON PaulBunyanLumber0o. ......(916) 365-2771

CATPEITA

Msonitewstsrn Lumber Ciy. .li07l 485-8731

CTOVERDAT E BowmanLumberSales....... .{i07}

THE MERGHANT MAGAZINE GUIDE

HOUSING NUMBERS

(Coptinued from page I I ) auctions for both insured-guaranteed and conventional mortgage commitments. Mortgages held by FNMA went from just under $20 billion in 1972 to some $33 billion today.

GNMA and Freddie Mac operating in the secondary market accounted for l8% of all new mortgage debt increase in the first three quarters of l9'17. That secondary market has given all of the housing business a much readier access to the capital markets, made us much less dependent on depositors.

And disintermediation is not a big fear: many, many more depositors are using savings certificates. Half of new S&L money in the last couple of years has been in four- to sixyear savings certificates, whte 40% of all new mutual savings banks savings has been in such certificates. Those certificates yield more than Treasury bills.

The old rules (early'70s, late '60s) would indicate that, if they still held, we should have started at least a million new apartments in 1977. We only started about 500,000. Further, the real starts rate of only about 500,000 finds that only 350,000 of that number were in units built for rent. The rest of that multifamily was destined for homeownership as condominiums and cooperatives.

There are some new factors which

bear close examination in figuring out apartment demand. Net new household formations in this calendar year will run about 1.7 million, and we will have lost some inventory of apartments in the neighborhood of 300,000 to 400,000.

We know that back in the 1950s and 1960s, before the current period of high inflation that about 367o of all net new households would turn up as renters. That apparently is no longer true, particularly because of inflation. If we went by historical standards, the hypothetical demand figure for new apartments in this calendar year would be around a million, taking into account 36% of 1.7 million new households, plus the removals from inventory. But it looks as though we will do only about 50% of the hypothetical demand figure for new apartments.

In total housing starts we have never, except in the boom years of 1972 and 1973, done as much as the hypothetical demand figure would indicate we could do. We always lagged from l0% to 20% below. Blt a lag of 50% is significant. The principal reason seems to be that more and more people, who might have been renters back in the '50s and '60s, now realize that homeownership is their only way out of the inflation bind.

Most of the horror stories we hear about house prices and consumer's pocketbooks are erroneous and misleading in that hardly any

greater proportion of the population is priced out of the housing market today than was priced out in the late 1940s. Census data show that the ratio of median new house price to median family income was 2.82 in 1949 (first year of such data collecting) and 2.8'7 in 1975 (latest complete year) - a remarkably stable relationship except for three years, 1970 through 1972, when Section 235 subsidized housing skewed the figures a bit. Relationships of price to aftertax income also remained stable, moving in a range from 3.1 to 3.2.

ADVERTiSERS' INDEX

the otlrer is

IGLUX lDecorative Brick. Try telling them apart!

Tough to tell . isn't it? But, that's the challenge we're offering you and your customers with our beautiful, authentic-looking K-LUXDECORATIVE BRICK. They both look real, they both feel real! Actually, the real brick is on the left, the new K LUX DECORATI\iE BRICK. on the right.

K-LUX DECORATIVE BRICK-from K.S.H., Inc., maker of fine quality home decorative products-is not only authentic-looking, it's also very easy to apply with individual bricks and, in our BenchmarkrM series. even custom pieces that fit corners without mitering and cutting. K-LUX is lightweight, firesafe, durable, easy to

clean and a lot less expensive than real brick. In other words, ONCE YOUR CUSTOMERS BUY IT. AND PUT IT UP. . . THEY'LL QUICKLY REALIZE THAT K-LUX DECORATIVE BRICK IS A WHOLE LOT BETTER THAN THE REAL THING!

With K-LUX DECORATIVE BRICK, you'llbe camTing a high volume product, with that same high percentage of profit but our tailored line requires much less space and inventory. So, you'll MAXIMIZE YOUR PROFITS . AND MINIMIZE YOUR INVENTORY AND SPACE REQUIREMENTS WITH K-LUX DECORATIVE BRICK.

UI]]II PRIDE.

Certain mills are very proud of their work. You can see it in the way they manufacture it, grade it, package it, protect it, and put their name on it.

\fle understand. Because we're the same way about our work. And we feel the same way about the products we handle.We'revery proud of our full service distribution facilities-andvery, very finicky about what comes out of them.

But most of all, wdre proud of the kind of service we're able to giveto our customers. \7ith immediate response to immediate needs. Custom milling. On-time delivery and the most extensive selection of lumber and building materials in the industry. And no broken promises. lsn't it time you found out the difference that pride can make? lt's a difference you can put in the bank. Call us today at 71 4/783-OO21. Distribution yards in

Colton, Woodland and Tustin, California.