Fast, efficient construction crews erect these strong buildings in an amazinglyshort time.
Original construction methodsand machines, including our hYdraulic scaffold truck, insureyou of topquality for lowest cost.
r all poles are cemented to a dePth of 6'
o never needs painting-won't rub off on clothes
o insurance rates considerably less
yet full coverage . all buildings engineered and designed by licensed civil engineers
o Call San Antonio todaY !
flexible design . n0 foundation necessary ' no odor
Yes, San Antonio Consffuction can build better buildings f or less money lor you. These attractive buildings will improve yow properly. and are built to last. Using pressure-lreated poles which will last 30 vears or longer, they
mile south of
California P. O. Box 837 Area Code 915/473-5381
are safe against wind, earthquake' and weat.her lnzords because ol their rigid construction' Their improved design meets all build.ing code rcquirements and there are no long hraces to interfere with equipment,
We3lern Lumber and Building Materials MERCHANT
Publisher A.D. Bell. Jr.
Editor-Manaqer DavidCutler
Contributins tditor Dwight Curran
Advertisins?roduction Mir.
Ms. tI Hamil
Art Director Martha Emery
Staff Artist Michael Smith
Circulation Marsha Kelley
fornrrly CAl, IFORNIA lUl,tSER I,{ERCHANT . Merchondising ond News leoder since 1922
JUNE, 1975
VOLUME 53, NO. 12
ililililillilililililIIil1ilillilililililil1lililItililililil1 MAJOR NEWSand FEATURES ilirrriirlnnnnnrlnmuurlurrlrlrrlrltttn
LUMBER MERCHANTS ASSN. MEET ELECTS DE COU PRES.
ALL WOOD BUILDING KEYS DEALER IN TOUGH MARKET
COLORADO WOOD PROMOTION FOCLISES ON ARCHITECTS
E.A. NORD CELEBRATES SUCCESSFUL HALF CENTURY
WORLD MARKETS DISCUSSED AT NFPA's D.C. ANNUAL
PSF. INC. IS A BRAND NEW WHOLESALE LUMBER CO. vrRGrNrA HARDWOOD CO. WtNS MAJOR SALES PRIZE
SAN FRANCISCO CLUB HONORS "STERLING OLD TIMERS"
CORNED BEEF AND CABBAGES FOR SHASTA CASCADE
HARDWOOD PLYWOOD MAN U FACTU RERS TALK MARKETS
OPEN HOUSE REFLECTS BUSINESS CONDITION UPTICK
THE MANY FUNCTIONS OF A HARDWOOD DISTRIBUTOR SERVTCES
WESTERN LUMBER AND BUILDING MATERIALS MERCHANT (The Merchant Magazine) is nublished monthlv at 4500 Campus br., suite 476, Newport Beach. ta. 92660, Phone (714) 549-8393 or (?14) 549-8394 bv California Lumber Merchant. Inc.-Second-class postage rates rraid at Newrrort Beach. Ca., ari='d addiiional officei. Advertising rates upon req uest.
ADVERTISING OFFICES
NORTHERN CALIFORNIA & PACIFIC NORTHWEST
2030 Union St., San Francisco, Ca. 94121. Phone (415) 346-6000.
SOUTHERN CALIFORNIA
Carl Vann. l-385 Westwood Blvd., Los Angeles, Ca. 90024. Phone (213) 477-75s.1 or (714) 549-8193.
SUBSCRIPTIONS
Chanqe of AddressSend Subscription -orders and address changes io Circulation Dept.. Western Lum-ber & Building Materials Merchant, 4500 ('irmnu--s Dr., suite 476, Newport Beach. Ca.92660. lnclude address label lrom recent issue if possible, plus new address and zin code.
Subscription Rates'- U.S.. Canada. Merico and Latin America:55-one year: S8-two yearsl $ll-three years. Overseas: $7-one vear: $l l-two vears. Single copies $1.00. Back copies'$1.50 whdn avziilable.
The Merchant Maqazine serves the members of the: Aiizona Lumber & Builders Supply Assn.. Phoenix: l.um- bcr Merchants Assn. of Northern California. Los Altos: Montana Building Material Dealers Assn., Helenal Mountain States Lumber Dealers Assn., Salt Lake City and Denver: Lumber Assn. of Southern California, Los Angeles: Western Building Material Assn]. Olympia. Wa. THE MEiICHANT is an independent magazine, Jbr the retttil. rholesale and distribution levels ol the lunrber and buildine materials inrlu.strr in the t3 Westein .trares, concenlruting on nterchandising, managentent and accurate. faclual news reporting and interpret;tion.
THE recent bobbing and weaving of the I economy proves that while history tends to repeat itself, it never does so exactlyl there are always new elements, altered circumstances or different stresses.
How true this is of the present condition of the housing market. Long expected to lead the withered U.S. economy back to its more usual state of snap and vitality, the housing industry has shown only a few flickering signals that it intends to do as expected. Its performance so far has been more of a stumble than a confident stride.
There are many reasons for this and they include the facts that the savings and loan associations, while taking in deposits at record rates, have not returned to the frantic activity in mortgages that marked them in the boom days of the early 1970s. While the deposit in-flow is high, many s&ls fear it is so-called "hot money" that will flow right back out again as soon as a better return can be found for the money. The s&ls have a heavy debt load from recent years when their assets were severely depleted by withdrawals. Importantly, the public still shys away from the major commit-
ment of buying a new homel fear of continued recession still haunts millions of people.
An equal factor is the sheer high cost of houses. A Library of Congress survey showed 23% more income was required in 1974 to buy a new home than in 1973.Incredibly, last year, only 15%of thefamilieshad the $23,330 annual income required to buy the median-priced new home, which now costs $41 ,300. Turn it around: 85% of the families of America are priced out of the median-priced new home market.
If these conditions remain, and there is no reason to look for a quick reversal of this situation, is it any wonder that housing starts are not soaring now that the s&ls have money? The traditional conditions for a housing boom, demand and money, are here, but the situation is just not the same as in the previous years.
One can't help but wonder if the single family home market isn't in for a revolution when it is priced beyond the reach of 85% of the families. Many of the old rules will no longer apply. The reason is simple: it's a different ballgame.
IESPITE heavy snows swirling
l/31su16 the High Sierras, a strong turnout made it to the 35th annual Lumber Merchants Association of Northern California meeting, held at the Sahara Tahoe Hotel. Lake Tahoe. Nv.
Consumer protection and the consumer movement, as well as election of new officers, roundtables, panel discussions and speeches, featured the program.
James P. DiGrazia, director of the Consumer Products Safety Commission, the opening speaker, warned that dealers, if aware of defects in a product,
are required by law to alert the agency. He noted that such reports are not self incriminating, however.
He said that last year they fielded some 250 reports and that three of the products involved-a table saw, drop light and chain saw-were deemed by the agency to be unsafe and were either corrected or removed from the marketplace.
Consumers have a very low safety awareness, DiGrazia said, and rely on the dealer to provide safe products. Responding'to a question, he affirmed that the Banned Hazardous Product/
President
...Jerry DeCou lll 2ndv.p.
fbt v.p. Bud Spencer Treasurer
....Bill Oberholser
Bruce Pohle Directors
Dave Kirk Dick Edmiston
Homer Hayward
Tom Martin
Art Masters
Insurance Trust. chairman
Merle Mensinger
Embree Cross
Charles Fowler
Roy Parsons
Substance posters were still required to be posted.
Operating on what he described as
Consumerism, consumer protection and the dealer's liability election of officers and directors
. dealer/supplierpanel discussions and roundtables make this year's LMA convention one of the best. "a paltry $35 million annual budget," he emphaSized that the agency tried for voluntary compliance with the law, but that if this was not forthcoming, they would not hesitate to use the laws established for this purpose. He described the laws as "powerful."
InsuranceTrust. advisor......
Elmer Rau National Board.
Jerry DeCou lll
Harry Mendenhall
National Board, alternates Executive Committee
Bud Spencer
Bill Oberholser
Bob Kimble
Don McCann
Bob Schlotthauer
Breezie Cross. Truckee-Tahoe Lumber Co., Truckee, Ca., and president of LMA's Young Westerners Club, lead off a club panel with an appeal for more employers to support the organization within an organization. "It pays employers to back YWC as it trains young men for you, shows you care about their business development, and can broaden them to become reallv effective managers in the future," he said.
YWC secretary Phil Nishimoto, Hayward Lumber, Salinas, Ca., related
changes in the firm's operation, discussing the increasing number of women customers and increased expenditures for tv advertising.
"The future is young people, we need your help and support now," urged Gary Walter, M&S Building Supply, Monterey, Ca., YWC v.p. Observing the growing role of the young, he noted that even presidents are younger now than in the past.
At a special luncheon, May 5, Andy Armstrong, v.p. of Armstrong Cork Company's consumer affairs dept, urged LMAers to treat consumerism as a selling challenge, to communicate more effectively and to take a creative approach simply because it is good business. Recognize that consumerism is a part ofdoing business,he counseled, and that it requires involvement by top people.
He said there are three major areas:
(l) Understand your customer.
(2) Establish a system for handling customer complaints.
(3) Monitor those activities that create the consumer's understanding of your business.
Armstrong said that poor business decisions in the past caused the rise of consumerism and that today it is a sophisticated, organLed movement. Consumerism demands that the customer's needs be satisfied before the seller's needs.
"All the customer is saying," Armstrong explained, "is: 'please pay attention to my needs and respond to them."'
Safety awards presentations followed Armstrong's speech and a number of dealers were recognized for their important contributions to improved safety practices.
Next day, closing day of the convention, a Western Region Dealer and Supplier panel began with a presentation by Bob Bush, Bayview Lumber Co., Cosmopolis, Wa., (7 stores, 150 employees doing $14 million) who noted that the government wants to guarantee the consumer against prac-
tically everything, but that there is no guarantee for the businessman.
He said flatly that firmswould either get into more intensive managemerit of their business or they would go bankrupt in 1976. "\ile forecast a good year, but we've got our work cut out for ourselves."
Southern California retailer Frank Purcell, president, Builders Supply, Palm Springs, said the decline in tourism has hurt their trade area (3300 unsold units, mostly condos) and that d-i-y has replaced builder business as their strong suit.
Purcell noted that they instituted a $5 minimum on charge cards January I , and felt that negative reaction to it had been minimal. For his firm, the coming year would be one for "going back to basics, controlling costs and increasing inventory turns."
Joe Mayfield, ending his year as LMA president, felt that new housing starts may fall below the one million
(Please turn to page 10 )
AFTER SPEECH parley (1) with Andy Armstrong and lke Zafrani, Homer Hayward. (2) Joe Vaeth, Jim and Jo Webber, Art Masters. (3) Ross Kincaid, Bob Bush, Frank
(Continued from page I )
mark and observed that everyone must continue to look elsewhere than the builder for new business. His firrn, Mendo Mill and Lumber. is located in Ukiah, Ca., which presently suffers from a 24% unemployment rate.
He suggested that everyone in the business should make a "gross reevaluation of their business and then take action." Mayfield said that he was not pessirnistic and that the opportunity to be profitable was present in 1975 and it "would be more so in 1976."
Despite the pressures on timber availability, Simpson Timber's Len Viale said his instinct for the coming year was one of "cautious optimism."
He urged that everyone work together to try and help the timber industry retain its rights to cut timber, especially in the area of environmental impact reports.
Owens Corning's Gary Hatfield stressed that consumers are "energy conscious," but now need to be stimu-
lated to actually go to the dealers and buy and then install the product. Noting new state requirements for insulation, he forecast retail salespotentials for this kind of product to be bullish.
Robert Mullen, Western manager of Armstrong residential ceiling system sales, noted their business was up in the first quarter of 1975, compared with the same period in the previous year.
Noting that remodeling is the strength of their business, which includes carpeting, he said that increases in the remodeling business continue at a rate of from lO%-15% each year. He said some shortages in insulation sheathing may result later this year.
Panel members and the audience then divided into three groups for a roundtable examination of problems in the areas of advertising; manufacturers literature and in-store displaysl promotional materials: self-service merchandisingl personnel training: local
sales clinics and salesmanship classes. New officers and directors were elected at the meeting with the top spot going to Jerry DeCou III, president of the DeCou Lumber Co.. Atascadero. Ca. He begair'r his industry career in 1958 when he purchased his father's one-half interest in the Hagle-DeCou Lumber Co. ln 1973 he purchased the remaining interest and renamed the firm. In addition to LMA, he is active in a number of civic and social groups. A full listing of officers and directors appears in the box accompanying this article.
And the Arab oil minister, listed in the program for the final luncheon as His Excellency Ibn Ben Salaam, he turned out to be George Veliotes, a banquet speaker who specializes in such put-ons and turned up a few years back masquerading as a Russian Communist.
Oh well, after the events of the last year or so, it's not surprising that you can't tell the players even with a programl
Heard. (4) Larry Hansen, Bob Close. (5) Joe and Diane Maylield. (8) "Breezie" Cross, Gary Walter, Phil Nishimoto. (7) Winston Logan, Buck Yaeger. (8) Frank Purcell, Armin Speckert, Paul Ward. (9) Mary and Bob Murray, Doug King. (10) Orv Eastman. (11) Don Ward, Dick Strong, Bob Creasy. (12) Elmer Lewis. (13) Jim Froggatt, lva and Clyde Strouss.0uer the yearc wete carued a name for ourcelues in lumber.
It takes hard work and long years of dependable service to earn a good reputation. Just like you specify top quality lumber for aesthetic and structural applications, you choose a firm for continuing business relations -because of its record of dependEbility, service and inventory.
Hiooins Lumber has been deliverinq service and quality sincE"1883. Ourthree convenient locitions and dcres bf ready-for-delivery lumber makes H igg ins Northern Californias leadinq wholesale distributor of hardwoods.We can also su[ply all of your needs for kiln-
dried and air-dried softwoods, as well as plywood. Hiqqins distribution vards are located in San Francisco, Slcramento and Union City.This lets us give our customers throughout Northern California fast and efficient service.
At Higgins, lumber is our business-and over the vears weVe carved a name ior ourselves in it.
San Francisco 415/824-8744. Sacramento 916/927-2727 Union City 415/471-49@
I N these days of practically unI questioningenthusiasm for home center type operations, the sign on the front of the new building seems almost like heresy. It says with simple eloquence:
The Lumber Yard
The sign is neither an anachronism nor a lapse of thought. Rather, it is the direct result of some hard thinking about how to compete in a town of 33,000 population, (Corona, Ca.) with another 10,000 close by (Norco), when you have a Builders Emporium directly across the street, a K Mart two
The present investment in the operation stands at $375,000 according to Pete Ganahl, youthful head of the company, which was established in Anaheim in 1904. When his father died 21h, years ago, he took over management of the company with his two brothers. He has been with the firm for 8 years, plus summers, while brothers John and Andy have 2 and one year, respectively, with the firm.
blocks up the street and two other traditional firms in the area.
When Ganahl Lumber Co., decided to build following a forced move from the previous location due to the state building a railroad overpass, they reasoned that to most effectively position themselves in the market, they had better do what they know best. In a word. wood.
The resulting establishment is wood design at its most attractive. There are two pole buildings (built by the San Antonio Rigid Pole Construction Co.) of 10,000 sq. ft. each. One is the storage building to the left of the store andis open on two sides for access and is joined to the store building by wire fences and gates, thus creating an open sales and drive-through area between the two buildings.
The store is divided. in half inside, with 5,000 sq. ft. for office and showroom and the other 5,000 sq. ft. behind it for lumber, paneling and other bulky merchandise. Exterior siding is rough sawn cedar, both vertical and diagonal while interiors are 1x4 clear cedar with 3/4" solid oak panels. The roof is spruce.
Oak parquet flooring is usod throughout the store and office area. A 50' long oak counter separates the open office from the showroom. Like the rest of the lumber and millwork in the building it was produced at the firm's Anaheim operation, which includes a sizeable mill. There is also a Ganahl Lumber Co. at Lake Arrowhead.
Pete Ganahl, in addition to a family heritage in the lumber business in southern California that dates back to the 1880s, is a forestry graduate of Oregon State University, where he studied the business side of that major. When he began working for the family company, his father wisely had him work in the various departments so that today he is well versed'in these different areas. His brothers are currently undergoing the same indoctrination program.
The Corona store is a one-stop shopping point for all building needs, from the foundation up, according to manager Rudy Lopez,who joined the firm (PLease turn to pagegs)
lN THE wood business and proud of it, Ganahl Lumber (1) stress wood with exterior cedar siding; exposed poles in pole shed are stained dark and the sign proudly proclaims: The Lumber Yard. (2) Skylights cast remarkably brilliant light on exposed wood trusses above sh owroom f loor. Vertical interior windows tell customer of lumber, plywood, other bulky items stored on other side of wall. (3) Cedarsiding set on diagonals. Landscaping, like store, is brand new. (4) Beautiful wood parquet on showroom floor; some shelves are still bare in these preopening day pictures. (5) Covered entry, heavy wood double doors lend tasteful touch to an exceptionally attractive operation. (6) The classic method for storage and just as effective today. (7) Every part and piece of eye+atching staircase to mezzanine was built by Ganahl mill. (8) Showroom area to immediate right of front doors.
Doing "what we know best'l veteran firm stresses lumber, wood products in a striking all wood facility thatalso displays their millwork capabilities.GAIIIAHL'S Pete Ganahl (left) and store manager "Rudy" Lopez.
EXPOSED joists and truss-like members are yellow poplar and came from a 200 year-old convent in Kentucky that was being razed. Wood windows, insulated glass were used to conserve energy.
Qix years ago, W.O.O.D., Inc. was r) founded in Denver by lumber retailers, wholesalers, manufacturers and associated wood firms to promote the use of lumber and other wood products. A local organization, it is the only one of its kind in the United States.
One of their many projects is an annual awards program to recognize Colorado architects who design with wood "in a distinctive and creative mannet."
Colorado wood promotion group awards certificates of excellence to architects who use wood effectively... recent annual contest drew more than half a hundred entries.
FLAT ROOF is supported by wood beams, decking. Western red cedar was applied both horizontally and diagonally as siding; front entrance is highlighted by herringbone panern.
More than 50 entries were received from architects and included designs for single and multi-family homes, office buildings and other commercial structures.
Shown here is the home architect Wallace D. Palmer built for himself. It's situated in Boulder.
In the house, the oak double-doored entry leads from a Western red cedar exterior to the lauan and walnut panelled interior, with its exposed beams and decking.
He's not on your payroll, butJohn and everyone else at Crown Cedar works for you.
He maintains a complete inventory of Western Red Cedar in:
o 2" and 4" rough stock
o fencing materials
o select tite knot
o clear
The last two are available in the patterns of your choice. All orders available in LCL, truck and trailer and carload lots.
John works for you, so give him a call.
NAMESAKE of company,
E. A. Nord,
post-war boom years and the new owner soon developed a thriving trade. Keeping careful track of market trends, he observed a demand for cupboard doors and window frames which could not be met by his suppliers.
So he made the transition into manufacturing and soon had a profitable enterprise in supplying cabinet work, custom millwork, window frames and doors.
,\ company that started out as a ^fr\buildlns materials store in Everett, Wa., has- just completed its first half century of operation and is heading into its second half century as the world's largest manufacturer of stile and rail doors and architectural spindles.
The story of the E.A. Nord Co. is a story about its founder, 82-year-old Eric A. Nord, president and chairman of the company.
Brought to America from Sweden by his parents when he was 10 years old, he went to work early in his career for hardware and building material firms in Seattle and A-laska.
In 1924 he bought out a small building materials store in Everett for $2750, money which he had saved from his wases. It was the time of the
The relatively new firm weathered the depression years of the 1930s and, with the advent of World War II, shifted into war production, furnishing detailed millwork for war housing. By the late 40s Nord had become the leading manufacturer of stock and detailed millwork in the Pacific Northwest.
When hollow-core flush doors came heavily into the market, some door manufacturers decided to drop stile and rail doors. Not E.A. Nord, however.
"We felt that by shifting our production IOO% into stile and rail doors and by discontinuing the manufacture of stock and detail millwork we could then move into national markets," E.A. Nord explains.
ln 1947 the company bought land and built a new factory. At the same time the company initiated improvements in machinery to speed production, use better tools, faster cutting
procedures, improved drying and sanding and mechanized handling.
It became the first door plant in the Northwest to install a carving machine, the first to manufacture louver doors and the first to make glass available in doors.
Coupled with these improvements was the firm's commitment to so
Beginning as a building materials store 50 years ago, E.A. Nord Co. is now the world's largest manufacturer of stile and raildoors and architectural spindles.
heavily into national marketing so that it became both a manufacturing and marketing company selling to national sash and doorjobbers through personal sales calls as well as through representatives.
It also became evident that the manufacturing methods used for the stile and rail doors also could be easily adapted to related products.
In 1953 the company went into wooden screen doors, louvered doors in 1954, expanded wardrobe doors in 1957, bifold doors in 196 l, architectural spindles in 1965 and Nord firelogs, utilizing waste material, in 1969. More recently the firm has added a line of wood dowels.
The past decade has been one of rapid expansion for the company.
ln 1972 the company announced its second $5 million expansion program. During 197 Iit completed an earlier seven year $5 million plant and equipment expansion program which doubled its facilities and work force over previous levels. Its manufacturing area was increased to more than
(Please turn to page 46)
stands beside louver clamp factory. machine in his
Where economy and quality are required, we build a better building through modern design and in-depth planning. Let us help you with your plans. Treated Pole Builders, Inc. has designed, engineered and built for many satisfied customers.
Our pole buildings, with laminated wood beams, dramatically cut the noise factor. Let us design and lay out your yard for maximum etficiency and profitable operation . . . everything from design to completion.
We are very proud of th6 job we did in constructing these buildings at the multi-million dollar facility ot Continental Moulding Co., a division of Wickes Corporation, at Orange,
1. lumber manulacturing building
2. lumber storage building
3. shipping building
4. finger jointing
5. moulding manufacturers building
6. painting
7. maintenance
8. otfice building
Beautiful well-designed buildings present striking eye appeal for materials storage. Our buildings may also be used for wholesale warehouses, commercial manufacturing buildings or as retail stores. The design of our buildings keeps your inventory drier and cleaner. Treated Pole Builders, Inc. management has 18 years of experience in General Construction and on the job know-how with the ability to perform. This has earned us the title ot Qualified Contractor for Koppers Company, Inc. Forest Products Division.
We design a building for every need.
A tetrtative l-year contract between Crown Zellerbach and two wood worker unions was in the ballot courttirtg stage as this issue hit the mails. . .if it proves a pattem setter, the labor troubles feared for this summer as contracts come due may be avoided. however, pulp workers have already struck itr Or. and Wa..
Increasingly, industry experts clo ttot see housing leadirrg the U. S. economy out of the doldrums: builder problems include: a large inventory of unsold hornes (alnrost half in Florida & other Southern states) ; expensive mortgage S$, despite a7% ptine rate; soaring home pricesl consumer reluctance to commit to a major purchase. .
Despite federal efTorts to hypo housing, a strong demographic base of family formations, record amounts of S$ in savings & loan assns., f-ewer demolitions of old homes, .frtrecasts .fctr housirtg slcrls run fiom 1.2-1.4 million for "75. . .April starts moved up to 990.000 from March's 974,000, butstill were the lowest ever recorded for that mo. . .bldg. permits jumped liom 706,000 to 897,000; a year ago they were 1.3 million.
A S5 million fire. May 19, burned an estimated 8-10 million bd. ft. of logs at Ericson Lumber Co., Marysville, Ca.; flre was confined to the log deck, production & shipping remained in opera- tion. .Mauk Lumber Products has moved into a new 20,000 sq. ft. plant in Maltby, Wa., firm is in distribution as well as prestaining of wood products. South Bay Redv,ood, Orange, Ca., has a new dry kiln, capacity is 400.000 bd. ft. monthly. sidings, patterns and finish lumber.
Natir-tnal Lumber and Buildinp Materiul Dcaler.t .4ssru. will votE at its Fall meeting in San Francisco whether to change its name to National Lumber Dealers Assn. John H. Stender, chief of OSHA since'73, has beert fired by Labor Sec. Dunlop for giving too many speeches. spending too little time managing OSHA.
John V. Drurn is now pres. of llicltes Corp. ('74 sales: $ 1.12 billion) succeeding E. L. McNeely, who moves to chairman while continuing as chief exec. officer; former chairman D. M. FitzGerald has retired. but remair"rs on the board. . H. O. SeiJfert Co., Everett. Wa.. has closecl af: ter 7B years in business; general economic conditions, market changes and tight $S were blamed.
Ed Evanshas been elected new executive v.p. of ltrernortt Fctrest Prc,ntct.g, Whittier, Ca.; Ted Pollard is the new v.p.. .William Baugh, current president, North American Wholesale Lumber Assn., has been elected to the board. along with Ed Miller, an attorney, according to Pete Speek, who remains president and treasurer. Daryl Bond, former v.p., and Art Milhaupt, who had been sec.. have left the company.
Alltoods Home lrttDroyentent
Catt tar is a new 5 7.000 scr. lt. store in Murray. Ut. lSllt Luke City) opened by Clashway Building Materials, El Paso, Tx.. Miller Lttmber is converting its Redmond. Or.. store to a home improvement center; completion set for late Fall. .Lurnbennen's o.l' Washington has remodeled its old Shelton store into a home center.
Br.tise Cascude continues active at the retail level, earlier acquir- ing the Happy Hammer store. Oceanside, Ca., with an Aug. opening set for their 25,000 sq. 11. Orem, Ut., store which replaces a smaller unit in Provo; B-C has units in Co., Wa., Or., Id. and Mt.. as well as Ut.. .
Peters Honte & Gardert, Chula Vista, Ca. has remodeled and All Anterir:un Home Center, Downey, Ca. rernodeled their 150.000 sa. ft. operation this Sprirrg. Cedar Crest Hardtyare. Cedar Crest N.M., has put the final touches on their recent spruce Llp.
l,/orthgate Lurnbcr, Corvallis, Or. lost 5591 worth of electrical tools to burglars recently; Builders Entpctrium has a closed circuit tv in its hardware dept., Van Nuys, Ca., to help prevent daytime rip-offs.
Coluntbia C'uliJ'onia Lurnber Sa/c,s, Sacramento, Ca.. is a new whlse. firm l-readed by Ken and Stan Rose and Jim Bowes; they're selling Ca.as well as shipping East. ?uhrter G. Lewis Co. is constructing a I 1.500 q. ft. warehouse addition at their Spokane, Wa., service center.
A m er ican For e s t Protl uc t s' parent company, Bendix, is ltow marketir-rg a line of aluminum siding. accessories and rain-crrry ing products under the Bendix name; they had been soldunder the name of Nu-Aluminunr. .FTC rules now state radio-tv cabinets which are non-wood must be tagged "plastic", "vinyl", "imitation wood"...
Bntnswit'/; Tirrtber Prodttcts, Placerville. Ca., has won a S 100.000 lawsuit from Pacillc Gas & Electric over a fire that destroyed their Mosquito rnill in '7 | . .despite reclassifying of inside employees at home centers from outside employees, new workmens' comp. rates may be several years off says the IIome (lertter Institute.
Los Angeles Hoo-Hoo-Ette Club - June 9, meeting, (place to be anr,ounced).
Northwest Hardwood Assn. - June 9-10, spring meeting, Salishan, Gleneden Beach, Or.
Los Angeles Hardwood Lumbermen's ClubJune 12, meeting, Velvet Turtle, Los Angeles.
Black Bart Hoo-Hoo Club - June 13-15, annual family weekend, Knocti Harbor Inn, Clear Lake, Ca.
Society of Wood Science & Technology - June 15, annual meeting, Thunderbird Inn, Portland.
Western Housewares Conference & Exposition - June 15lT,Anaheim Convention Center, Anaheim, Ca, Forest Products Research Society - June 15-20, annual meeting, Jantzen Beach Thunderbird Motor Inn, Portland, Or.
North American Wholesale Lumber Assn. - June 16-20, 83rd annual meeting, The Homestead, Hot Springs, Va.
San Francisco Hoo-Hoo ClubJune 18, meeting, The Storyboard Restaurant, San Francisco.
American Plywood Assn.June 30-July 2, annual meeting, Thunderbird Jantzen Beach Motor Inn, Portland.
Rogue Valley Hoo-Hoo Club - July 9, Concat & election of officers, Red Lion, Medford, Or.
San Francisco Hoo-Hoo Club - July 16, meeting, The Storyboard Restaurant, San Francisco.
Hoo-Hoo Club f,181, July 25, l8th annual BBQ, Jack Frank's, Ukiah, Ca.
National Retail Hardware Assn. - July 27-31,16th annual Congress, Town & Country Hotel, San Diego, Ca, Western Packaging Exposition - July 29-3 l, Convention Center. Anaheim. Ca.
and decrease the number drawing
benefits
It is time our jndustl{.9::""1.: more vocal, supports candidates who socral welfare programs and perhaps eigcutive vice soclal wellare ano pernaps president .o ttoi',}trS
;i;i;il1.;h;;ri;;i;;;rli;;i;;
stead of passing a bill that would pro- somethingfortheconstructionindustrv.
due to the fact that the bill to create an ArizonaStateHomeLoan|8encYELumberAssociationofSouthelnCa|ifornia was amended into a qittt 9f lo-:1ulFf iels Bcvorry Bryd., Ld Ane6ro., crr. soosz, (213) 483-64s0
f N this vear's session the Ari_ nrstory; ano oul legrslalors IrI Lrtsu tu dru uur uruullry, uuL Luev l;;;ilJ;;i";";";;; ;;r;;i"il; to targel in on welfare plans tt-rrough were in the minoritv. We appreciate helpid write ind lntroauie fil' i;; increased un9mol!{lf!11^ b:l:-{',t'. il- !111i1!"-'::l .lld^:-:* ,*,t:iic,::.9.9 ffiF,:"i:'iyJ:'ll'i.Ti.'TT'ix""'#
wAyNE GARDNER ,ri,,, ,*,ri,ii,,,, ii,iii,iii*i*irL: :l
even fierd candidates for the legisrature' struction workers are unemployed; the We do have some leaders in our housing industry is in its worst slump legislators who think as we do and they session of the Ari- in history; and our legislators see fit tried to aid our industry, but they session. Time passes anci rhey are stiii@T-gxecutrve vrce in session; it will be the tongest in the ffit til
state's history. 3W dD
First, the board-,meeting started
with breakfast at 7:30 a.m. instead of lished and a lot of time has been spent the usual l0 a.m.; and attendance was withlegislators arguing over committee THE La Costa meeting of Lumter just as normal as it could be. A11 the appoinlments andwh6 should have the I Association of Southern Califor- business was accomplished prior to the majority. nia was a new concept in meetings for l0 a.m. general interest meeting.
Virtually nothing has been accomp-
Chuck Jenkins, of Boyd Lumber I Co., was elected president to fill the f unexpired term of Seth Potter, who I resigned from American Forest ProdI ucts to take a position with Dant &
by-laws were revised to be more
Overhang
Shakes. Shingles
Decking Facia Lumber, Fencing Palings, HiP & Ridge Shims
Plywood
PlYform
PHONE: Q14l6424921
I applicable to the times and the com- f mittees were commended for their l I Progress.
The concurrent sessions were: "store layout & design" for the consumer yards and "competing with the direct sale" for the contractor oriented yards. Both meetings were extremely successful.
The format was so good that it will be used again at either the quarterly meeting or the Palm Springs conference.
The next meeting for the members
ol' LASC will be September 18-19-20
at The Del Coronado Hotel, Coronado.
All members of LASC should mark
their.calendars now. "Credit & collec-
tion" will be the discussion.
f redit Management. By the seat of \- the pants...or with some sophistication? As with most functions of business, organized, highly professional assistance is available to you.
The National Association of Credit Management is a member owned, nonprofit credit service organization of commercial people designed to improve the whole field of credit management.
Following is a list of services available to their members: credit interchange reports; industry credit group meetings ; collections; adjustments; free demand collection service; automatic revision service; credit women's group; foreign credit interchange group; national association membership.
Monthly national magazines ; weekly bulletins; education; fraud prevention and investigation; legislation for credit protection; association meetings; consultive employment service.
Their credit interchange program is an especially active and valuable service.
Credit information is furnished by members doing business with those being reported on. Great effort is made to keep the reports current.
The Credit Research Foundation is an affiliate of the NACM. It provides a comprehensive list of publications on credit for those who wish to educate themselves.
I attended a whole-day seminar of the RMACM a while back; over 300 people there. Some topics covered were: credit policy (an explanation of proceedings and procedures to follow when a debtor becomes bankrupt); bad checks (collections and the law); legal aspects of construction credit. It was a tremendous education, and convinced me of the worth of the NACM.
Many lumber dealers belong to the local division of the National Association of Credit Management, and I have heard many good reports from them about it. L. A. Stookesberry of Denver and Worth Wheelwright of Ogden have served as president of their local divisions.
WBMA was ably represented at the recent Conference with Congress in Washington, D.C. Past presidents C. E. Link, Stewart Orr, A. H. Parker, plus Mr. and Mrs. Walt Laursen of Boise and yours truly joined several hundred lumber and building material dealers
from all parts of the country to personally express our industry's position on critical national issues.
The tax credit in the Tax Reduction Act of 1975 is made available to an individual taxpayer who acquires a new principal residence, which may be a single family structure or a unit in a condominium or cooperative housing project or a mobile home. The rate of (PLease turn to page 24 )
applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. Waterproof a a'nd gum and weatherproof when properly applied. -a*4
A f tne wind-up ofthe lg':.5 f-\MBMDA convention at Fairmont Hot Springs, election of officers produced the following slate for the coming year:
L. J. Killham, Midland, Inc., Miles City, president; TroyA. French, French's Building Materials, Hardin, v.p.;A. A. Kind, Linder-Kind Lumber Co., Helena, treasurer; H. G. White, Neifert-White Co., Townsend, asst. treasurer;R. V. Petersen, Helena, exec. secretary.
Dealer directors to the National Lumber and Building Material Dealers Assn. are L. Dexter Shaurette. St. Regis Paper Co., Libby, and R. V. Petersen, with W. L. Steffan, Aldrich & Co., Billings, alternate.
Directors elected include Irvin Dellinger, Westmart Building Center, West Yellowstone, to replace W. S. Weston, Three Forks, who is outgoing president and has resigned as director; Mark Rolfson, Rolfson Co., Polson, to succeed L. Dexter Shaurette, St. Regis Paper Co., Libby; and Dean Beall, Beall's Building Center, Anacorrda, to
the vacancy caused by resignation of Robert F. Payne. Hold-over directors include Frank Dvoracek, UBC, Gt. Falls, R. H. Harms, Grogan-Robinson Lbr., Gt. Falls; L. J. Killham (term extended); A. Alan Kind. Linder-Kind Lbr., Helena; J. J. Sullivan, Aldrich & Co., Billings; and Troy French.
Meeting also during the convention, the Montana Salesmen's group named as their officers the following:
W. H. Barker, Armstrong Cork, Bozeman, president; Roland Mahnke, BoiseCascade, Billings, v.p.; Don Vincelette, Prentice Lumber, Billings, sec.-treasurer.
Past President Steve Shields carries over as a board member and is joined by directors Leon Lowe. Dan Filson, Gene O'Toole, Missoula, and Lee Holyoak.
As one of the high-lights of the meeting, Arlo Nicholls, Grogan-Robinson Lumber, Gt. Falls, was named by the salesmen as Dealer-of-the-Year. Parallel recognition was given to Lee Holyoak, with award of the Silver Log by the dealers.
The 1975-6 Salesmen's Scholarshio went to Jeff Powell, Boyce Lumbei, Missoula, and was awarded in honor of Bill Aldrich, Aldrich & Co., Billings.
(Continued from page zs ) the credit is equal to 5% of the taxpayer's basis in the new residence ar the amount of the credit allowed car not exceed $2,000.
The credit will be allowed only with respect to a new principal residence that was constructed or was under construction before Mardr 26, 1975. To be eligible to receive the credit. the taxpayer must obtain from the seller a certification that the purchase price paid is the lowest price at which the new residence was ever offered for sale.
Such certificate must be attached to the income tax return claiming the credit. Civil and criminal penalties will be imposed for false certification.
The new tax credit will, by definition, not be available to purchasers of vacation homes. It requires that the purchase be an at-armi length transaction. If the taxpayer sells the pro- perty within 36 months, any tax credit received will have to be repaid.
The property must be acquired and occupied by the taxpayer after March 12,1975 and before January l, 19'17.
Weltern Lumbcr and Bulldlng Mrterial! MERCHANT
By aiming for the "big target" of world markets, the United States can achieve the same strong position in world softwood trade that the Persian Gulf countries now hold in oil, George H. Weyerhaeuser, president of the Weyerhaeuser Co., told NFPA's 73rd annual meeting in Washington, D.C.
Weyerhaeuser declared that the world wood market "can double in absolute demand within a 30-year period," providing "tremendous opportunities" for the North American forest industry. He said the industry in the U.S. and Canada has the capability of meeting that soaring future demand, "and to meet it in ways that increase rather than threaten, world stability."
A record number of wood products manufacturers and distributors, timber growers and others attending the fourday National Forest Products Assn. meeting also heard a leading House member warn on legislative proposals to control wood exports. Rep. Thomas J. Foley (D-Wash.), chairman of the House Agriculture Committee, said he is concerned that the United States. "which earned $22 billion last year in the export of agricultural products, including timber products, is going to be asked in some quarters to prevent entirely any export of federally-cut timber.
Foley also warned that Congress appears reluctant to move ahead in stimulating the type of management and development progrirms necessary to provide the timber that will be needed in coming decades.
In her first address to a major industrial association since becoming Secretary of Housing and Urban Development, Carla A. Hills said the Ford Administration is unwilling to spend large amounts of money on such measures as mortgage interest subsidies. "We know that we cannot spend our way out of the housing slump without inviting a new and more crippling inflationary spiral-in which housing would be the first to suffer," she said.
Dr. Bernard J. Frieden, director, Massachusetts Institute of Technology-Harvard University Joint Center for Urban Studies, reported that an earlier estimate that 23 million housing units will be needed in the United States this decade is holding up despite the current housing slump. He said there is a "reasonable chance" that the forecast, made in an intensive MlT-Harvard study in 1973,wlll be close to actual production by 1980, provided there is not another downturn later in the decade-
NFPA President M.C. Colvin emphas2ed the theme of the meeting, "Policies for Progress," by offering a sevenpoint program for adoption as policies for progress, which would: (l) overhaul and restructure the NFPA funding system; (2) recruit more astute and ambitious young people as "our executives for tomorrow;" (3) solidify NFPA's ties with allied groups concerned with housing; (a) find common ground for progress with the environmentalists: (5) close ranks behind an industry-wide slogan, '"!Ve are all tree farmers;" (6) hammer away at understanding in Congress, the Administration, special interest groups and the public at large that the industry's needs for an increased timber supply are critical to the national welfare, and (7) emphasize "wood power" in world trade, and appoint a new NFPA standing committee on foreign trade.
A special committee proposed a coordinated effort by (Please turn to page 2c )
D&R supplies dimension lumber, precision-trimmed studs, cedar siding, shakes, shingles, moldings and many other specialty lumber items throughout the West . . by the most efficient transport . . . rail, truckor ocean barge.
For nearly 70 years Dant & Russell has marketed forest products from the Pacif ic Northwest manufactured for the western construction market.
PFS Inc. is a new Sacramento, Ca., wholesale lumber products firm founded by Don and Wes Crane, president and v.p., respectively, with Robert Bonner, sec.-treasurer and El Louise Muth, office manager.
Don Crane is also president of Feather River Moulding Co., Oroville, and part owner of Crane Mills. Wes Crane is also a part owner of Crane Mills and is now in charge of their woods and logging operation.
Bob Bonner, with nearly 4 decades in lumber sales, has been with DG Shelter Products for the past 16 years, in charge of California sales, cedar purchases and government contracts. El Louise Muth has been in the lumber business for the past 16 years and is experienced in accounting,
trucking, and buying and selling of lumber products. Both Bob and El Louise will be active in buying and selling. PSF's principal market will be t&t business in California, fuizona and Nevada.
THE FIRST
(Continued from page zt )
dealers, wholesalers and manufacturers, with wood association staffs, to develop basic housing packages for merchandising through dealer channels. The housing packages would include: (l) information on available federal and local mortgage assistance, (2) cost saving basic house plans, with the latest energy saving features, and (3) precut house framing produced by the mill or dealer-fabricator.
Eliot H. Jenkins, a v.p. of International Paper Co., Eugene, Ore., was elected president for 1975-76, succeeding M.C. Colvin, Holly Hill, S.C.
SAN FRANCI9CO Hoo-Hoo Club 9 recently honored 4 "sterling old timers," each of whom has over 50 years membership in the club. They were presented with a certificate
ol award of honorary life membership. Honored were Jerry Bonnington (club no. 31055); C.C. "Sti" Stibich, R.J. "Bob" Gehring and Dave Davis, who was away on a trip.
(1) Jerry Bonnington, Bob Gehring, Gordon Saunders, "Sti" Stibich, Brian Bonnington. (2) Long Ellis, Verlon McKinney. (3) Dave Mensing, George Thompson, Bud Robey.
At the Hardwood Plywood Manufacturers Assn. spring meeting in San Diego, possible new markets for l/8" to l/6" oak, beech or hickory veneer in Com-ply were discussed. Com-ply is a combination wood stud utilizing wood composition board centers and thick veneer as nailing and gluing surfaces on each side of the wood composition board.
BURNEY
IN TRANSIT T & T oT CARLOADS Sugar Pine - Ponderosa Pine White Fir - Incense Cedar of shops and better grades
Convention chairman Jim Stough served as moderator for a supply panel discussion of present and future availability of various veneers, adhesives, extenders, and machinery for the hardwood plywood industry.
The consensus was that because of general business conditions, the supply of certain materials is somewhat better than it was a year or two years ago; however, there is still a shortage of certain grades of certain species of veneer.
It was also stated that while the demand for wood products is down, the price of logs has remained high. It was emphasized that where companies are relying on long term contracts with the U.S. Forest Service. the cost of products today reflects the price paid for logs a year and half or two years past.
There has been an escalation of stumpage costs through such contracts and it is anticipated that future costs will be higher because of this raw rnaterial cost trend.
PREFINISHED MOULDINGS
CUT STOCK FURNITURE PARTS PICTURE FRAME MOULDINGS
FIPMA is cooperating with the Western Hardwood Plywood Producers in conducting a market study for hardwood plywood stock panels.
It will urge the appropriate trade association groups to produce Sftow How pamphlets on the installation of flush doors and on the installation of kitchen cabinets for the Home Center Institute of the National Retail Hardware Assn. These HCI pamphlets are made available to various home improvement centers as an aid to the do-it-yourselfer in installing products marketed through these stores.
Finish: Size:
Rift cut white oak with Lilly Industrial Coatings Inc. finish (golden oak) as follows: 4l7El6l4 Safeco Towers oak lacquer combination stain and filler.0ne coat 229E56 special finish {30 sheen) reduced 20%. ()ne coat (24 hrs.) 229E56 special finish resistant to alcohol, cleaning solvenls, fingernail polish, etc. 2'8" x 8'8" x 13/q" (375 each) - Original cost including freight - S82.
Spec: Weyerhaeuser "Roddis DSC- 2" 5-ply construction with staved wood; oak stiles, top and bottom rails, no splices in exposed edges; oak face veneer grain is vertical; no hardware cut-outs; 20-minute fire rating.
Location: General Veneer Manufacturing Co., 8652 Otis St., South Gate, Ca. 90280. All doors individually wrapped ready for shipment.
Contact: Mr. J. leonard Price, Saleco Insurance Companies, Safeco Plaza, Seattle, Wa. 98185 (2061 545-5698.
BASH, Shasta-Cascade Hoo-Hoo club's annual corned beef & cabbage night, held in the little Calitornia town of Burney, was highlighted by a "roasting" of Earl "Brandy" Brandeberry, in honor of his retirement, set lor this Fall. (1) Mike Harrison, Joe Brown, Claude Scott. (2) Lee Oster, Virgil Mastelotto. (3) Paul Mundinger, Tim Mclndoo, Wade Mosby. (4) Wade Mosby, Bob Smith. (5) Ed O'Kelley, Claude Scott. (6) Dan Lucas, Jerry Arnelt. Watch those hands!
Dwight Curran. Georgia-Pacific. San Jose. Ca.. is the pror-rd papa of a little girl. Catherine Aileen. his 3rd cliild. 1st girl. I)riight says he's "going ior a quartet." but ri,e'll have to rvait till we hcar from his rvife, Linda, before we confirm thet one.
Smokey the Bear, long-time s-vmbol ol thc tISFS's fir.c-prcr entiorl cflorts, has movcd in honorable retircment to Carson National Forest near Sa'rta Fe. N.M. A young rvhippersnapper of a bear. u'ho wiil also bc named Smokel'. rvill replact' him. Hang tough. O1d Smokey
Robert E. Harriff has joineil Nllrlite's Quarter Centr.rry Clr,rb atter conlpleting 25 yerrs rvith the firnr.
W. A. Franke has bcen elected president ol Southwest Forest Industries. Phoenix, Az., according tcr R. E. Baker, chairntan lnd chief exec. officer. Bakcr had previously helcl both slots.
Gene Zanck, Iloo-Floo Suprente Ninc rlenrber. recently travellcd to Anchorage, Ak., to address the local cluh.
John Wales is back in Spokane. Wa.. after a business trip to Chicago lor Wales Lumber (-o.
Glenn E. Wilson is thc trerv lrrcs. ot the Gypsum Assn. Ile lives in Lake Oswego. Or.
Western Lumber and Building Materials MERCHANT
Al Bell , I he l\Ierchanr Mlgazinc's ilch)'- foolr'd publisher. is just back in our Sln Francisco office al'ter a trip to [: urope
Larry Mollner is norv rvith fhonrson & \lcKinnon Auchincloss Kohlrneyer. Inc. Los Angeles. ts forcst products analy'st, ntgr.. comtllodily de pt.
Carl Hellman is ncirv repping Andcrson ('orp. rr-r ( u.. Az.. unrl \\'. \v. end Alan Godfrey in N.\V. \\'a. and Ak.
Jerrl'Epstein is thL'nc\v pres. ol I)yna \{tg. ( o.. Los.\ngt-lc:. I)1nl': parcnl conlpan)' is []elnililrn C orp.
Art Mlsters, King Lumbcr. B.rkc'rsficld, Ca., is irack trorn Rio I)c Juneiro. Brazil. uftcr a lrip therc rvilh the ('ertain-tcecl pcople.
Gene G. Elam is thc new v.1.r. linance for 'l he Plcific Lunrber Co.. S.rrr Francrsco. Robert C. Halvorsen has joinctl the cornprlr)'as ass1. trritsurrr.
J.J. "Julie" Apostolou. Selttle. has be c-n appointcd ne"v rngt.. [tlrlnter (1. L-ervis ('o., Ancltoragc brlnch. accorcling to Bob Peterson. pres. lle rr'places Schell Harmon. rvho n)ovcs t() P(l I-'s ,\uhrrrn. \\'a., distribulion ccntor.
Pete Dempsey'hls hctn prontotrLl to salesrnan ancl Lee Ann Wilkerson to salcs proclucl ion coordinator al Simpson 'l imbcr's Columbie I)oor Djv.. Vancour,cr. \\'a.. according to Bill Chenoweth. div. sale s nrgr.
Leo Kobleski is thc new'salcs ntgr. for T'he Nicoliri ('o.. I)ortllnd.
William Hallstrom rs thc ncw pres.. l'acitic l.umber lnspcction Bureau: []rlnk Trotto is lst v.p.
Don Lee Davidson is thc ncrv pres.. Industrial Forrslry Assn.. W. L. Robinson. v.p.: Marvin W. Coats. src.. rnd Ra1' Luthy. lreas.
Jack T. Ash*orth is nor'" dircctor of nrarkcting tor N{arlitc. reports L. L. Funk. g/m.
Roger Erickson, American l)lywood Assn. scnior ficld rrp.. Srattlc. hrlped presenl lr se ries o1 mcelings rccentl)' \\'tth tlnited I Llmbcr ('().. Anchorage, Alt.
Robert S. Homyack ts thc nerv purchrsing agcnt for Tyre Mt'g. ('o. and Alhamhra l\1etal Producls. r\lhanrbra. (la.
Ecl Magarian is se ttling into hrs new jolr as pres. and chief cxec. officcr of Lurnbermens \lerchandising ('orp., \Vayne, Pa. lltr hucl been v.p. rvood protlucts salcs tor Weyc'rhacuser.
Wayne Gibson is the gen. mgr. ot ('handler Lunrber's ncw,homt centrr rn Var) Nuys. ('1.
Robert Schrnidt. []orcst ( onrponcnts. Inc.. l.os Angcles. is repping I)lunr ('r'eek Luntbtr s n.\\' nrcdirrnt rlcnsity fiberboarci.
Mike Kenyon and Ray Nelson are now selling for Chandler Supply, Boise, Id.
Sterling Wolfe, Jr., Marquart-Wolfe Lumber Co., Orange, Ca., has lost his swinging bachelor status. He and his beautiful, blonde bride, Cinda, were married April 5.
Joseph Shopmeyer is now handling plywood sales for Portland's George E. Miller Industries.
Glenn Parker has joined Virginia Hardwood Co., selling in California's Orange County.
Ted Gilbert, Product Sales, Co., New- port Beach, Ca., is one of many Western lumbermen sporting th-e bumper sticker: "Sierra Club. Take A Hike!" They were printed up (some 15,000) by Fred Holmes, Fred C. Holmes Lumber Co.. Fort Bragg, Ca.
Dave Opgenorth has joined Humphrey Lumber Co., Tacoma, Wa., in lumber sales.
Dan McKeon has won the Virginia Hardwood Co. award as "most improved salesman 1974:' Jim Dorsher, for the 3rd year in a row, won "Salesman of the Year 1974."
Harvey Warnaca, v.p. and gen mgr., Simpson Building Supply, has retired after 25 years; Jack Haney succeeds him.
Rudy Langer has joined W.C. Stripp Lumber Co., Seattle, Wa.
E. Ronald Erickson and Calvin Hendricks have been named exec. v.p. of Pay 'N Save, Seattle, Joseph Christie, has moved up from controller to treasurer. J. Kenneth Green, Walter Guidinger, Tom Lawrenson, Joe Petrino and Paul R. Ross were named v.p.s.
Stan Bauer, Lousiana-Pacific, Samoa, Ca., has been elected pres. of the California Lumbermen's Accident Protection Assn. Andy L. Miller, Crane Mills, Corning, Ca., was named v.p.; Emmons McClung, sec.
David Dailey has joined the sdles staff of D.R. Johnson Lumber Co.. Riddle, Or.
Richard J. Harrison is the new exec. v.p. and director of Davidson Plywood & Lumber, Sacramento, Ca. J. Robert Howard is now v.p. and director at the Carson, Ca,, Hq.
Max C. Harker is now senior sales rep. for Simpson Timber in Hawaii, replacing Michael Durga who moves to Seattle Hq. as sales rep., softwood lumber.
G. Thomas Spiva has won March "Salesman of the Month" for Marlite's Western region, according to gen. sales mgr. Robert E. Harriff.
Bob Marks was recently promoted to district sales rep. for Weyerhaeuser's San Gabriel Valley, Ca. district, working for John Lipani.
Carl Hatcher has joined Arthur A. Pozzi Co., Portland, as a plywood buyer.
Bruce McAllister has joined Atkins, Kroll & Co., San Francisco. as a sales rep. in their lumber/plywood dept., according to R.C. Osmundson, v.p., mgr. of the dept.
Jim Frodsham, Ken Schmidke and his wife Rosalie, got away from South Bay Redwood, Orange, Ca., for a few days to attend the NAWLA annual in Virginia.
Charles Connaughton has retired from the Western Wood Products Assn. He had been v.p., resources.
Hugo Miller, G-P redwood, Arcadia, Ca., recently acquired a 27' Ericson sailboat; inboard engine, galley, head, all the comforts of home.
Frsd Holmes o Carl Force o 0ary 0hleyer Alan Swanson o Hed Thompson
FIRST in 15 years, recent Open House by Stanline, Inc. drew more than 300 people from '120 dealer operations from a 100 mile radius to their Vernon, Ca., (Los Angeles) warehouse. Held with U.S. Gypsum, displays lrom 5 USG divisions were thoroughly perused. Stanline is the largest ceiling wholesaler and largest independent particleboard
wholesaler in the U.S., according to Fred Losch, pres. Top company men present included (1) Cleo O'Donnell, Stan Frahm, Bill Boyd, Jim Olson, Fred Losch.(2) Bill Zollinger, Clyde Sechrest. (3) "Butch" Heberle, Bob McDaniel, Steve Thurgood, Mike Berger. (4) Waldo Tinsley, Jack Mather.
(5) Lynn Homertgen, Dan Tsujioka, Pat Farrah. (6) Joe Musser, Barry Kitay, Mike Ashbrook. (7) Rich Mendoza, Denny Solomon, Steve Jones, Lowell Livingston, George Robinson, Syl Paulino. (8) George Stow, Joe Candiotla. (9) Richard Lopez, Steve Gabourie, Bob Lopez, Pat Banta. (10) Gene Clark, Lee Sprowls. (11) Ralph Kearns, Ted Summersett. (12) Archie Harrison, Hal Showerman, Jack Lindsay, Ray Thomas. (13) Frank Hobbs, Dee and Brenda Caspary. (14) Glen Storms, Siegfried Steinke, Fred Jackson. (15) Tim Harthcox, Dan McKearnan. (16) Chuck Sutterfield, Vic Pride, George Calvert, Richard Brownell.
(Continued from page rc)
two years ago after an eight year stint with Modern Materials Co. With the milling capabilities of the Anaheim facility, the store is well equipped to offer virtually any need in wood products. There is also a complete department for both plumbing and electrical supplies.
Number two man is Tom Hippy, who did the layout of the showroom and interior in conjunction with the Childs store fixture firm. Including the area between the two buildings, there is 80O00 sq. ft. paved and about 20,000 sq. ft. under cover. Nine full time employees staff the operation.
The marketing target is retail l/3, contractor ll3 and commercial l/3. This is the same goal as the Anaheim opelation, but in practice it has tended to be half in commercial with the balance divided equally between retail and contractor. Pete Ganahl notes that "in the past year, we're 25% up over the previous year, in units if not in dollars." Lumber buying for the three stores is done out of Anaheim by Pete Ganahl.
The new store is open Mon.-Fri. 85: Sat. 8-3:30 and sits on four acres of land. Entrance is about a half block back from the street and there is no rail spur, as at the old store.
Ganahl Lumber acquired their Corona store in 1972 from Hayward Lumber Co. which had opened the store in 1920.
A sizeable balcony has been built above the office area, overlooking the showroom. It is reached by a wide, all-wood staircase that was entirely produced at the Anaheim mill and is, like so much of the rest of the store, a beautiful, living display of what can be done in wood by the company.
Presently empty, it is being converted into a decorator area that will carry 3040 panels, a selection ofdecorator items, brochures and an inventory ofbath accessories.
Appropriately for a firm calling itself "The Lumber Yard," there is even that old classic present, the lumber yard cat. Slightly scruffy, but friendly, its name is Lester, despite the fact that 'he" looked very pregnant at the recent Grand Opening.
With their strong background, thoughtful consideration of the reali ties of their market and the remarkably enthusiastic attitude of the employee team, the future looks bright indeed for an old firm's new store.
'
Reports on Current Building Trends
An attractive eight-panel portable redwood lumber display by Simpson Timber assists dealers and distributors in making presentations, and for use at local trade shows and dealer meetings. The display, 56" high and about 72" Iong, folds into two suitcases. Set up or taken down time averages 5-10 minutes.
Patter-ns featured are Simpson's 71lR (v-joint reversible), LaHonda, bevel siding, garden heart, and reversible materials displaying both the rough sawn and smooth surfaces. An illustrated story on the company's forest management practices is featured on two panels.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.
Certain-teed Products is offering a complete nine-piece merchandising kit designed specifically to aid roofing and remodeling contractors, as well as building supply dealers, in the sale of top-of-the-line asphalt shingles to homeowners.
Utilizing the theme "The Best Is Your Best Buy," the new promotional support materials are highlighted by a
flip chart presentation specially geared for use in selling the homeowner. The self-contained piece compares top-ofthe-line shingles to both standard asphalt shingles and wood shingles in terms of benefits and annual costs.
An 8-p. "leave-behind" folder, which contains all the information in the flip chart presentation plus an estimate form on which the dealer or contractor's name can be imprinted, is also included. In addition, a number of comparison cost worksheets are available for use by a salesman to i.llustrate a homeowner's particular roofing situation.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.
Teco has a wood "barn shed" design providing complete building instructions for either a back yard type storage shed or a plalhouse for children. Featuring a gambrel roof, the design specifies a span of 8' and a building length of 8'. The length can be increased at the option of the builder.
WRJTE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92650.
Panel marker and cutout guides for electrical outlets are a simple device for stamping the reverse side of paneling which quickly locates electric switch and outlet cutouts.
Uses include finished wood panels, gypsum boards, plywood, or any kind of cover for basements, dens, playrooms or any wall in the house.
It is a stamp mounted on a plastic support with flexible legs which provide for the stamp to be held on an electrical box so that the stamp can be contacted by the blind side of a panel. Upon contact the stamp prints guide lines on the panel corresponding to the shape of the box.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
Waterproof any type surface, including vertical walls, quickly by application of "Nerva-Deck" waterproofing liquid from Rubber & Plastic Compound Co., Inc.
This all-in-one premixed liquid is formulated from polyurethane rubber with coal tar additive. Applied directly from the container by brush, roller or squeegee, it covers any shape, any size surface: patios, promenades, kitchens and washrooms.
Cured "Nerva-Deck" is nonflowing; never gets brittle. It has high resistance to fungi, acids and alkalis.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.9266Q.
A new option feature, extra special weather stripping, has been added to the Bel-Air combination, Plaza, Mo-BelAir Units and other combination doors. They provide extra protection from problem conditions.
This new weather strip protects from unwanted dust, water, and wind and is neatly encased at the bottom of each sash unit to provide a higher degree of protection.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.
For more inlormation on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue dale and page number so w6 can process your request fasterl Many thanks!
BernzOmatic announces two unique new socket set/propane cylinder combination paks at special promotional prrces.
The two Combo-Pak assortments are S-21-W9 and S-13-W9- The S-21-W9 contains three 2l-piece fractional soc- ket sets plus l2 propane cylinders, and the S-13-W9 consists of three 13prece metric socket sets plus 12 propane cylinders. Each socket set carries their unconditional lifetime guarantee.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
A new infrared "flameless peeler" said to remove paint faster, safer and more economically than is possible with any other method, is from International Magna Corp.
Listed as Magna 252-P, it utilizes a patented grid and reflector assembly to promote the safe combustion of propane without flame.
Like the infrared rays of the sun, its heat is claimed to focus IO0% on what it is aimed at, and to be completely undissipated by surrounding air.
The tool is said to leave the substrate undamaged during the peeling process and to be equally effective when used on wood siding, interior trim, furniture, floors, etc. It is also recommended for removing wallpaper and floor and wall tild.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.
The traditional elegance of beveled raised panel oak doors and the enduring beauty of natural wood grain distinguish Excel Wood Products' popular priced Baronet line of all.wood cabinets.
The line is decorator designed to effectively complement the widest range ofcolorand decor themes. The decorative versatility inherent in the Baronet's design gives it special appeal not only to new residential construction. but
Ruggedly crafted with mortise and tenon joints for lasting, trouble-free performance, and finished with an exclusive three-coat oven cured finish in opulent walnut tone that offers easy wipe-down maintenance, the cabinets also incorporate many convenience features. These include adjustable shelves, self-closing hinges, and nylon roller suspension-mounted, warp-proof allwood drawers.
Made in the full range of modules to create any desired layout, it is also offered in a wide varjety of units for bathroom vanitoires.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.
A new, solid color Olympic Stain with a IOO% acrylic latex base has been introduced nationally.
It claims to deliver excellent hide, ease of application and color retention characteristics. It's available in the same 30 colors as linseed-oil-base Olympic Solid Color Stain, which the company has produced for over 44 years.
It carries a suggested retail price of $7.99 per gallon and is available in gallons and five-gallon pails.
WRJTE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.
Trine now has a money-off coupon program that centers on the fiim's best-solling quality home products.
Consumer ads feature coupons redeemable on purchase of Trine products at dealer stores. ln addition. dealers are being provided colorful money-off coupons-from 50d to $2.50 (depending on the item) to use as counter give-aways and to bag with customers' purchases.
Coupons include: $2.50 off $54.95 list price for Trine's "Smoke Sentinel," plug-in photoelectric unit detecting smoke for early fire warning; $2 off $39.95 list price of their home emergency alarm kit;.$l off the $15.95 list price on their chime kit; and 50d off the $9.95 list price of the new, all-inone lighted house number kit.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport .Beach. Ca.9266O.
With new blister-card packaging and graphics for several essential chain saw accessories, Homelite is believed to have become the first chain saw manufacturer to adopt a mass-merchandising technique to stimulate sales of its line of accessories.
Chains from 10"-20" in size, files, file guides, wedges and grease gunswhich can be used with chain saws from other manufacturers-are amonq
Long, clear cutting, lightly stained and discolored with or without worm holes in 414 and 5/4 thickness ideally suited for lineal moulding. Amazonian Banak. A.D./K.0./Rough or Surfaced at two locations now-Cove City, N.C. and Houston, Texas. Call Bill Nelson or John Rains at (713) 453-71 51 .
the key accessory products to be displayed on blister cards. Detailed instructions also are printed on the reverse side of each card that clearly inform the consumer how best to use the particular accessory item.
Homelite also have a stand-up merchandising unit (62"x36"x21") with which to display the accessories.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.9266Q.
Golden Ash is the most recent woodgrain pattern addition to the Nevamar line of high-pressure plastic laminates, made by Exxon Chemical Co.
The new woodgrain has a soft, muted appearance in golden brown tones. Highlighting its rich look is a dark natural pattern of cathedral graining.
The natural design is exPected to make it an ideal choice for a variety of commercial, institutional and residential applications. Suggested uses include cabinets, doors, fixtures, wall panels and furniture.
Golden Ash is available in general purpose H-5 grade, and in popular sheet sizes. Textured finish is standard.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
Mercer Plastics Company has introduced a solid vinyl "Econo" stair tread, budget priced and specially packaged for the d-i-yer.
The new lightweight tread features a skid-resistant, safety-cleat surface that provides excellent traction. A special rubber-like formulation insures easy installation, and permits front portion to be self-formed over round or square steps.
"Econo" tread is available in black and brown and measures 24"xlFl 12". Treads being packaged in an illustrated display carton with self-contained "pop-up" header to help generate highvolume over-the-counter sales. Each carton contains 50 treads, packed flat.
WRITE: The Merchant Magazirre, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.
A specially designed counter merchandiser for the new Kwikset burglar alarm includes an actual working model of the alarm.
It has a miniature door built into it alongside the alarm control panel. When the door is opened by the customer, the alarm is set off, just as it would be in a home.
The merchandiser also shows how the system can easily be expanded to cover other windors and doors throughout a home from the single control panel.
In a residential installation, the Kwikset electronic alarm system can provide burglary protection to all doors, upstairs windows and even to separate garages, simply by adding wire and sensor switches.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.
Patio Slider
An easily installed replacement patio sliding screen door for the home renovation market has been introduced by Jim Walter Window Components, a div. of Jim Walter Corp.
Called Xplora, the expanding roller screen door is available in 3',4', and 5' widths and in bronze, white and silver. The frame is adjustable from 7 8-l 12"8O-112" to fit door heights and can be
custom fitted by the home owner.
The sliding screen is factory-assembled and is simply placed into the door on existing tracks. Top and bottom plates are equally expanded to fit the door, then tightened. A side screw is turned to free the four nylon wheels. The bug flap strip is hand peeled to fit the door. The sliding screen can be mounted for either left or right hand opening. It is being marketed in packages oI ten.
WRITE: The Merchant Magazine,. 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
A wired, 120-volt ac fire alarm with models for both new and existine homes, apartments and mobile homesl is being introduced by Kwikset.
The early-warning smoke and fire detector is listed by UL and meets current codes and standards for homes, apartments and mobile homes.
It is engineered for new construction and comes with pigtail leads and connector for mounting to a standard electrical junction box.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
Safety signs and markers with a "show and tell" design with both pictures and a description ofa safety
hazard, or precaution are offered in standard or custom designs by General Scientific Equipment Co.
The rigid vinyl signs are self-extinguishing, noncorrosive, nonconductive. impervious to weather, and sufficiently flexible for mounting on curved surIaces.
Signs may be mounted by means of drilled mounting holes, pressure sensitive adhesive pads on the back, or in frames which are also available. They are printed in black and a variety of colors keyed to the level of danger or precaution required.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.9266O.
A versatile, 22 gatge metal wainscot is offered by the Paul Mueller Co. This protective metal wainscot installs quickly and easily to the interior walls of any metal building, according to the company.
In addition to protecting wall insulation from lifts and other loading equipment, the wainscot often saves costly repair to exterior metal building sections as well.
Rugged and attractive, the metal wainscot is available in a 30" width bv lengths up to 25'2".
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newpori Beach, Ca.92660.
Griffolyn 80, a new nylon-reinforced plastic fabric with high puncture resistance and tear strength, is from Griffolyn Co.
It offers the added advantage of costing less than other similar materials and is lightweight, rip-proof, mildewproof, waterproof, and airtight. It has high impact strength and good abrasion resistance.
The product is especially useful for applications that require high puncture resistance, such as shipping covers for machinery and irregularly shaped ob- jects. It is also used for equipment covers, covers for materials stored outdoors, temporary building enclosures, concrete curing blankets, and vapor barriers. Samples are free.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newpori Beach, Ca. 92660.
For more information on, New Products and New Literature. wrife fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!
By Don F. White, Sr. White Brothers Lumber Co. Oaklutd. Ca.
/-\n any given, average month in lr-rf ttre United States and Canada, over 100 specialists will send out some 350 highly trained salesmen who will sell around l0% million board feet of carefully selected hardwoods to more than 15O00 customers.
This does not include mill shipments from sawmill to large industrials but comprises sales from warehouse to user. The bill will be in the neighborhood of $10 million. An impressive neighbor' hood to be sure.
Who are these people? They are the hardwood distribution yards, spread over every section ofthe United States and the larger cities in Canada.
Some of them maintain stocks of other forest products, but essentially they specialize in hardwoods of all sorts i maintaining adequate inventories, storage facilities, handling equipment, machinery, delivery trucks with office and yard personnel and outside sales' men.
These hardwood men generally buy in large quantities from carefully devel' oped sources, unload railcars, truck and trailers or haul their imported hardwoods from docks to their warehouses where inventories are separated, inspected, tallied, often milled and generally prepared for subsequent resale in various smaller quantities.
The distributor is a specialist in the foibles of handling, grading, storage and preparing his product for its ultimate end use.
Unlike the softwood part of the lumber business, the handling, storage, remanufacture and sale of hardwoods is significantly different in most re' spects: a fact not always fully reilued by even some who handle or use limited hardwoods to supplement their softwood and building material sales.
But to a hardwood man his product is like a living thing. It must be kept in cool sheds protected from sun and hot winds and certain woods like
heavy maple are kept in the coolest, calmest spots.
He can advise and recommend to his customers the kind and grades that will be best for a particular job or problem. He will tell you that hardwoods are not cut to a standard thickness but to a thickness that when surfaced will clean up to 13116", l-l116", l-5116", l-314" eta. That widths are cut to fractional inches: whatever the board will produce and that lengths are in odd and even feet. That to figure requirements for a job it is necessary to take the nominal s2es, allow for wane in some species (lack of wood where the bark was), side bend, end checks and other defects depending on specie. He may state that ll4 to ll3 waste is required over nominal sizes. He will advise that wide boards cost more than random widths and lengths because there aren't as many of them in a shipment and that generally they must be dug from the pile.
He normally can supply most do' mestic hardwoods from alder, ash, birch, maple, oak, Philippine, walnut, and teak, etc., as well as exotic woods of wondrous beauty of grain, color and design. Such woods as fantastic Hawaiian Koa: the dazzling Dalbergias: rssewoods from many lands, a wood of breathtaking hues and colors. Ebonies like bible-black gaboon, streaked mac' assar and dense ebano from Brazil. Breadnut with its strarp reddish pigmen' tation or pink peroba rosa, iroko from Africa that looks like teak, juglans tropicana, a true walnut but from Peru, or glittering cana fistula for spectacular kitchen (or other floors) furniture and fixtures whose "other name" of stinking toes belies its marvelous comeliness.
There are many others but the supply of exotics is sporatic and undependable. Thus there are feasts and famines in these inventories.
Your distributor can supply almost unlimited shapes and sizes by glueing and shaping as required by industry or individuals and for almost any end use such as truck beds, furniture, toy making, boat decks and shipbuilding, kitchen cabinets and counters or construction timbers like l2"xl2" and wider x l6'and longer. He can provide Honduras mahogany, birdseye maple or curly birch for musical instrument making.
Almost without exception, these yardsbelong to the National Hardwood Lumber Association, a group headquartered in Chicago, whose membership represents every segment of the hardwood industry.
A review of the many products and services of hardwood distribution yards the associations that many of them belong to and an impression of the myriad of hardwoods available from around the world.
There are regional groups, like the prestigious Pacific Coast Wholesale Hardwood Distributors Association. Almost without exception these men are 'hardwood freaks" and justly proud of it. Like many of their customers they are "into hardwoods" and can admire its beauty whether in raw boards or installed in a gorgeous setting. They can chat for hours in reverent tones about radiant color, sensuous figure and surpassing design and still be talking of fine wood.
Of course, every hardwood yard doesn't always handle everything mentioned above. Some have specialized within their own area, some catering only to the boating industry, others to architects, specifications, etc. Some deal mostly in bulk, depending on volume and a quick stock turn. A few devote their energies to only one or two qpecies. Most,however, can supply a great variety of hardwoods and services. They can advise on the best material, size, shape and grade for your own particular end use. They are the experts and ifyou use their talents and resources you can depend on hardwood to be a profitable addition to your line.
A new California Redwood Associ ation data sheet, "Redwood Deck Finishes," is now available free for retailer use.
For more information on New Products and New Literature. write lhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!
The National Association of Wholesaler Distributors' The Facts of Lifo ($4) outlines elements involved in converting to the last-in, first-out method of inventory accounting; l0 easy stepby-step procedures that can lead to substantial tax savings for many wholesaler-distributors.
Ruf-Sawn Plywood sidings, in three unique and individual product lines, are presented in detail in a free new full+olor brochure from Simpson Timber Co.
The full, 1975 line of Nevamar high-pressure plastic laminates is featured in a free'new 8 p. brochure by Exxon Chemieal.
A comprehensive new $49.95 cost guide designed to forecast total project costsrapidly and accurately at concept is available from Architectural Data Corp., PasadeRa, Ca,, 91106.
A self-teaching professional manual, the 700-page, indexed Prelim inary Cost Guide is designed to be a single source for determining total project costs. The guide covers preliminary estimating procedures for all phases of projeci development: the buildint itself, pro. fessional services, off-site development,
site work, landseaping, financingn taxes, legal fees, marketing, sales and leasing.
Copies of the PCG are available from Architectural Data Corporation, I04 I East Green St., Pasadena, Calif. 9l106. Cost is $49.95 plus $3.50 for shipping costs. (California residents add $3 sales tax.)
A new and simple system which helps home improvement and remodeling contractors keep current with rapidly changing construction costs is foatured in the l0th annual edition of Home-Tech Estimator, $26.62 from Home-Tech Publications, 73 l5 Wisconsin Ave., Washington, D.C. 20014.
"Everything you always wanted to know about sheet vinyl..." contains product specifications, advantages, descriptions, and general information about the four basic types of resilient sheet vinyl flooring.
Bet-Air Combination doors for homes, apartments, motels, mobile hgmes, camper$, trailers and many other types of buildings (in bqth panel and flush doors and as a separate combination door unit) are shown in free full color literature.
A revised 48 p. free dealor training manual by Andersen Corp. is designed to help train those who sell, use or specify Andersen windows and gliding doors.
A new 15 p., freo catalog featuring Pioneer's line of steel doors and frames and steel stick section is now available;
Certain-teed Products has a free new pamphlet to illustrate how quickly and easily the d-i-yer can insulate his attic.
Anew Federal Motor Carrier Safety Regulations Pocketbaok, by J. J. Keller & Associates, 145 W. Wisconsin Ave., Neenah, Wi. 54956, is offered at special multiple-copy savings of lp to 46Vo. Call toll-free (800) 558-501l.
A brand new series of decorative fountains are featured in this new Roman Fountains 1975 catalog. Many new models of decorative fountains are now available for instant use.
Colorful free literature illustrating the low-cost beauty of Publishers Cladwood sidings and soffit systems is now available from Publishers Forest Products.
Safety and maintenance instructions for all types of aluminum scaffolds feature a new 8-p. free bulletin (C4006) from R. D. Werner Co., Inc.
A l6-p. free color catalog shows White backhoe-loaders, high lifts, rough terrain fork lift trucks, tractor loaders, and utility tractors for many operations
Teco has a free specification sheet describing the firm's line of shear plate connectors.
Cellulosic fiber, with superior RValue properties is described in a 6-p. free booklet on its properties, methods of installation and user benefrts.
A 4-p., free full-color brochure on ll:u5j:.""nite wainscot Kit is now
Dear Sirs:
How about more on Hoo-Hoo-Ettes?
We are a part of the hrmber industry and are also subscribers to The Merchant.
Mrs. Jennie C. Mauer
1345 - 148th Ave.
San Leandro, Ca.94578
How about it readers, any interest in us covering Hoo-Hoo'Ette activities? -ed.
in major housing markets throughout the country. This recognized the more immediate sales effect of local promotion and the role AWC has played in stimulating increased use of wood by homebuilders in weak wood markets and in iarge planned communities countrywide.
We3torn Lumber and Building Materlel! MERCHANT ing, windows and doors, mouldings and millwork, etc.
AMERICAN WOOD COUNCIL
A. D. BellPublisher
The Merchant Magazine
4500 Campus Drive-Suite 476 Newport Beach, Ca. 92660
Dear Al:
The editorial in your April issue suggests some misunderstanding of American Wood Council's current activity and what it has accomplished during the past six years.
Since last September the objectives, program and funding of AWC have been carefully reviewed by a special committee of principals and chief association staff executives representing all AWC members. One of their basic conclusions was that the industry needs ongoing, consolidated end product promotion to meet competitive threats and that AWC should continue to meet this need.
The committee also recommended that during the current severe housing depression, AWC should suspend national consumer advertising, but maintain local promotion and advertising supporting key builders of wood homes
There is considerable evidence that the "wood look" in new housing has made significant gains in recent years. A leading stain manufacturer reports that "Our latest sales figures show that stain is the fastest growing part of the exterior coatings market, up more than 240% in the past five years," Mostly, stain goes on new wood.
This is also documented by U.S. Department of Commerce figures. These show that in built-for-sale homes in major metropolitan areas, from 1969 to 1974, use of wood exteriors increased 4%,brrck dropped 3%, stucco and aluminum rose 2Vo and other materials lost 57o.
It is probably reasonable to assume that these wood exteriors were backed by lumber framing and that in many cases other components of the "wood look" were involved; Sheathing, roof-
During the period from 1969 to mid-1975, AWC has carried out 94 promotions and 72 seminars in 73 of these same major metropolitan areas advocating the use of wood in new, built-for-sale homes. Precise correlation of results with promotion is not possible, but in this case field reports and surveys indicate that AWC's activi ties contributed to these gains for the "wood look."
It is most regrettable that the excellent trade promotion and advertising programs of WWPA and other member associations of AWC have been so drastically reduced. This is a gap AWC cannot fill since we do not engage in trade advertising. But overall, I believe that our members will find that the money they contirlue to invest in AWC is well spent, although it has been reduced by 30%.
Sincerely,
Boyce PriceExecutive Vice President American Wood Council l6 I 9 Massachusetts Ave. Washington, D.C. 20036
Positions wanted 25C a word. minimum 22 words (22 words = $5.50). All others 35c a word, min. 20 words (20 words = $7.00). Phone number counts as one word. Boxed ads $l extra. Fancy headline or borders $2 extra. Box numbered ads add $1.50.
WANTED: Yard foreman/manager. Must be qualified to -handle combina. tion d-i-y and contractor operation, able and aggressive. Bay Area. Salary commensurate with ability. Write Box l6l,c/o The Merchant Maeazine.
INSIDE sales person for aggressive millwork house located in So. Ca. Experience desired in sash, doors, jambs, etc. Good salary plus benefits, Send qualifications to Box 160, c/o The Merchant Magazine.
INDUSTRIAL LUMBER SALES
Cal-Forest Lumber, a well-established L.A. area distribution yard w/mill, offers excellent opportunity for aggressive person in LCL sales. Write: P. O. Box 2288, Gardena, Ca. 90247, or call (213) 321-2107.
LUMBER TRADER - Steady employment with long-established wholesale company with remanufacturing facilities. Should be knowledgeable in all West Coast species including plywood. Excellent benefits. Equal opportunity employer. Write to Box 163, c/o The Merchant Magazine.
SALESMAN
Opportunity for sales management of industrial softwood. Located in L.A. area with distribution facilities. Send in confidence to Box 158. c/o The Merchant Magazine.
SERVICES OFFERED
LUMBER HAULING c-Q TRUCKTNG rNC. (213) 638-78-5 1 5-i0l East Centurv Blvd.. Lynwood. Ca. 90262.
Treated Sill Stock - Poles - Posts Mobile Home Pads- Custbm Treating Valley Wood Preserving Box 1805, Turlock, Ca. 95380 (209) 634-0068
Names of advertisers using a box number cannot be released. Address all reolies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca.92660.
Deadline for copy is the 20th. To call in an ad: (714) 549-8393 or (415) 346-6000.
QUALIFIED retail lumber and building materials, hardware man wants position. Excellent knowledge of retail operation. Call (209) 368-4129.
Bel-Air Door Company takes this opportunity to publicly thank California Builders Supply of Sacramento, Ca., for its freely volunteered aid and assistance to us when one of our fleet of delivery trucks became disabled in their area. This gracious act of Good Samaritanism deserves public recognition. Our thanks and gratitude to our good friend Ray Teakle and his fine staff.
BEL-AIR DOOR CO. Alhambra. Ca.
LUMBER AND building materials business for lease. Sales volume excess S2.5 to $3 million. San Francisco Bay Area, Iong established, well located. Heavily retail. Very good return on investment. Write Box 157. c/o The Merchanl Mapazine.
Please see our ad p. 57 May issue FOR
Lumber yard, S.F. Bay area. Large builder and cash & carry volume. Private siding with milling facilities. 4 acres fenced storage, excellent growth area. Write Box 162, c/oThe Merchant Magazine.
'61 2 axle International roller bed$1000; '64 GMC V-6 flat bed - 2 axle $2000; '64 GMC V-6 roller bed - 2 axle $1600. All in good condition. Call (714) 998-0'100, 8 am to 4 pm.
1972 Clark 20,000 lb. straddle carrier. Carl (714) 4774174
COMPUTER - L2000 Burroughs with paper tape, edge card reader & perforator. Includes special lumber estimating and billing programs, all for $8,000. Will demonstrate. Call Orange Coast Lumber Co., (7 14) 544-9lSO.
Twisted and weathered Douglas fir. 3x4 and wider by random lengths S4S, 4x4 and wider by random lengths S4S, also car pads. Hunter Woodworks (2r3) '77s-2s44 & (2r3) 83s-s671.
Wcrtcrn Lumbcr and Bulldlng trtorltlt ilERCI{ANT
BUILDING MATERIAL$-PAINT-HAROWARE_ETC. SAS}T-DOORS_W I N OOIVS-MOULD I NGS
American Forest Products Corp. headquarters ...-.....-,...,,........ (415) 929-6000
American Lumber Species, Inc. ...... (415) 692-3330
EeFAir D0or C0. ...-....-...........-......... (415) 697-r897
Butler-Johnson Corp. ..,,.-.-..,.-,.-..-..... (408) 259-1800
Carved Doors, Inc.......................-,...- (4f5) 597-1897
Duo-Fast California .....-,...,..,...,-...-.,... (415) 986-0173
Forsyth Hardwood C0.
(Ro-und prairie)........ (503) 679.55ff
Orown- Z_ellerbach Corp. (503) 243.2401
Dant.& Russel, Inc. -_....,.._................ isog) 2g2.5s65
DG Shefter Products, Serv. Ctrs. Div. i5o3) 2g1-+eal (Tuatatin) (503) 638.8663
Dc s_hefte_r Products Hearin otv. isoai zgr-atal
0uo.Fast_0reson -..............................
Harry D. Smith, sefietary manager, Northwest Hardwood Assn.. died suddenly April 18, 1975. He had moved to Tacoma in 1934.
Born in St. Paul, Mn., Mr. Smith graduated from St. Paul College of Law. For many years, subsequently, he worked for Weyerhaeuser as their Western regional manager of transportation. He became president of the Northwest Hardwood Assn. in 1962 and secretary manager in 1965 after retiring after 34 years with Weyerhaeuser. Mr. Smith was also active in the Masonic Lodge and the Shrine.
Heis survived by his widow, Kathryn; and two sons.
BERT VAAGEN
Bert M. Vaageq president of Vaagen Brothers Lumber, Inc., Colville, Wa., died April 28,1975 of a heart attack. He was 56.
; Born February '7, l9l9 in Carpio, N.D., he moved to Washington and in 195 I started his own lumber mill. Mr. Vaagen was the past president of the Upper Columbian Timberman's Assn., and a member of the U.S. Chamber of Commerce. the National Order of In-
dependent Businessmen and the Colville Chamber of Commerce.
Survivors are his widow, Roberta; four sons. one sister and seven brothers.
(Continued from page 18 )
500,000 sq. ft. Nord, which kiln dries all its own lumber to control the moisture content. also increased the number of kilns to 18, giving it a capacity of drying 1.5 million board feet of lumber per week.
Unencumbered by tradition, Eric Nord brought many innovations from his experiences in the custom millwork business. If there was no machinery available to perform a task, he designed and built it in his own machine shop.
Though interior and exterior stile and rail doors constituted the firm's basic product line, they diversified to include the manufacturing of spindles, porch posts, columns, wood screen doors, louver doors, blinds and firelogs.
The company now has two main door lines. There is also a new louvered door line and an expansion of the architectural spindle line.
Principals of the company are Eric A. Nord, president: Robert W. Nord, v.p. and general manager', and Paul G. Eklund, secretary-treasurer.
At Union Pacific we believe we're more than a railroad. We're an important part of lumber marketing. And because of this, we're also planning for the future.
Changes in the rapidly expanding lumber indusiry have required innovations in the marketing of lumber to the various points of demand. We're studying new schedules, pricing and
specialized equipment that will be needed to h'andle the industry's requirements. We're do!ng our homework so that when 1980 comes we'll both be ready.
When you think of Union Pacific, think of more than fast, efficient transportation. Think of us as a team of experts planning how we can better serve your industry's needs.
