

ilfi1 ITIDE
Hunter Woodworks is now able to deliver pallets to you anywhere across the nation. Our experienced sales engineers can help you with your pallet, box, skid, and cut lumber problems in any of the 5O states.

By maintaining a tradition of finest quality and service since 1943, Hunter Woodworks has become one of the nation's leading pal let manufacturers.
I
1235 E. 223 ST, CARSON, CALIFORNIA 90745
PHONES: (2r3) 77*2544' (213) 83t5671
FOR HARDWOODS we'll gotoalmost any length

We know how to satisfy our customers, and we'll go to almost any length to prove it. With custom planing facilities right on the premises, quoted to your specifications.
With finest grade lumber from our own mills and a complete inventory of the Northern, Southern, Appalachian and imported Hardwoods most needed for furniture and millwork productionincluding Yellow Birch, Hard Maple, West Coast Alder, Big Leaf Maple, Ash, Red and White Oak; Asian, Philippine, Masonian and African plywood in stock.
With hardwood furniture parts, solid stock and turnings.
With quick, friendly professional servicereliable delivery.
We'll go to almost any length to serve you.
For quotes call:
So. Calif. (213) 773-9200
No. Calif. (415) 797-2351
Houston, Tex. (713) 691-3641
u American Forest Products Corporation
NATIONAL SALES DIVISION
2740 Hyde Street San Francisco. California 94'109
(415) 929-6202
oSIl'o-o""
Publishcr A. D. Bell, Jr.
Editor-Mrr, David Cutler
Contributing Editor Dwight Curran
Advertising Prodrtion Mgr.
Ms. D. Hamil
Art l)inector Martha Emery
Circuhtion Marsha Kelley
EDITORIAI, OFFICES
WESTERN LUMBER & BUILDING. MATERIALS MERCHANT ls pub- llshed monthly at !?t So. Lakc Ave., P&rodenl, Ca. 0ll0l, Phonc (218) ?02-362S or (2lt) ?02-{00t by Callfornla Lumber Merchant, Inc. Second-class postage rates palq at Pasadena, Ca., and addltlonal offlces. Advertlslng rates upon request.
ADVEIITISING OFFICES
NORTHERN CALIFORNIA E PACIFIC NORTHWEST
Jerry Holtz, 580 Market St., #400, San Franclsco 94104. Phone (415) 392-3365.
SAN FBANCISCO BILLING OFFIOE 2030 Unlon St., San Franclsco, Ca. 94123. Phone (415) 346-6000.
SOUTHERN CALIFORNIA
Carl Vann, 1385 Westwood Blvd., Los Anseles. Ca. 90024. Phone (213) 471 -7593 0r t2t3t 792-1623.
MOUNTAIN STATES
Fronk L. Beckstead A630clat€!, (Denver) 3505 Miller Court, Whqqt Rldge, Colorado 80033. Phone (303) 42r-2692.
SUBSCRIPTIONS
Ohrnrc ol Addrot.-Send rubscrlp' tlon orderr and addresg changes to Ctrculatlon DeDt., Western Lumber & Bulldlns Materlalr Merchant, 5?3 so. Like Ave.. Pasadena, Ca. 91101. Include address label from recent lssue lf posstble, Plus new addrels and zlp code.
Subscription Rates-U.S., Canada, Mexico and Latin America: $5-one year; $8-two years; $ll-three years. Oveiseas: $7-ohe vearl $l l-two Vears. Single copleg ,$ I .00. Back copies-$ I .50 wnen availaDle.

Tho MGrcnrnt Maratlno serves the memberr of the: arlzona Lumber & Butldert Supply Assoclatlon, Phoenlx: Lumber Merchantr A!soclatlon of Northern Caltfornla, Lot Altos; Montana BuUdlnSi Mate- rlal Deeler! Assoclatlon, Helena; Mountaln States Lumber Dealer! A!soclatlon, Salt Lake Clty and Denver; Lumber Assoclatlon of Southern Cellfornle, Lo! Angeleri Weltern Buudlna Materlel Arsoctatlon. Olympla, lyarhlnSton.
Tltt iltncltAilT
ie on independmt magozine, for the lumber oruI building motcriolc induetr! in the IE Wcctorn atotec, eoncentroting sn mcrchondicing, monogertuent and occurote, foctuol ncuo.
Lumber Yard, Trucks Lmded Witlmtt Delay For OAK, BEECH, ond MAPLE FLOOR.ING
Areo Code 213 752-3796
I*-tottF.911*: ''"'w##fffiffffi #i#i#*Pr*st**ixti"'"'
LAM-LOC TIMBERS
Just one number to dial and you have a team of specialists who can give you immediate answers on price, delivery, building codes, certifications and dozens of other technical questions that can affect your quote on laminated timbers. We can get you the best combination of price and delivery. Once your order is placed, it becomes our problem to tollow-up on shipping * dates, handle transportation and assure fropJr ! certification. For the fastest, most economical way to sell laminated timbers, call Fountain first!

WESTERN
Lumber for decking, siding, cabinets, mill_ work and paneling, material for fences. patio decks and planters. any application where the superior characteristics of Westem Red Cedar are demanded can be supplied from our 1/z million foot Standard stock includes 1 x 6,9, 10,12,, and 2 x 6, 8, 10, 12". tt is supplied in speci_ fiedrtridths and lengths with many paiterns.
Don't "lmprove" lt To Death

NE of the strongest and most positive trends today in our industrY is the conversion, either totally or partially, of many retail operations into what is generally called a home center. Some were, in fact, already that, and only a name change was needed. Others now call themselves that, but fall short by varying degrees of really qualifying. But whichever, there is no doubt that the trend to conversion is strong.
We are all for modernization, store improvement and the like, but a small note of caution needs to be voiced.
Conversion to a home center is just not a universal panacea; it is not going to work for every operator; for every town, for every situation in the marketplace. We think in X number of cases, a perfectly good operation is going to be "improved" away from what the iustomer knows, wants, and feels at home in, into a hybrid that contains neither the virtues of the previous method of operation while incorporating all the vices of a home center.
If, for example, you have a small, cozY, comfortably unfashionable store that customers love because of its atmosphere and browsability and you triple the size, brightly light the interior, sterilize it and staff it with
torpid, discount house type clerks, all you may have accomplished is to have "improved" your business to death. You might drive away the bulk of the business because they preferred it the old way. There are more than one or two cases in this world where the store that grows like Topsy had best be left untouched for fear of destroying the very flavor that gave it the character customers like.
It is the customer, after all, and not the smooth talking consultant who preaches for the home center nor the other owners of home centers that matters. It is the man or woman that puts the money in the till that matters. Rudimentary, but true.
Speaking of money, if you expand into a large home center, how many years will it take to retrieve your investment? Perhaps so many that you would be better off with-t6'at money in Treasury Bills or a similar limited risk investment?
Don't get us wrong, we're all in favor of home centers but not for everYone. Before you "improve" your business to death, make certain that what you do will be best for your particular situation and that you are not just falling prey to that old herd instinct.
Totrch That is
Jlnd in those days, behold, there came -J'- \ ^ through the gates of the city, a \S3) salesman from afar off. and it came to pass, as the day went by, he sold plenty. They that were the grouches smiled on him and gave him the hand that is glad. The tightwads opened their purses to him.
And in that city were they that were the order takers, and they that spent their days in adding to the alibi sheet. Mightily were they astonished. They said one to another: "What the Hell; how doth he get away with it?" And it came to pass that many were gathered in the back office, and a soothsayer came among them. And he was one wise guy. And they spoke and questioned him saying, "How is it that this stranger accomplisheth the impossible?"
Whereupon the soothsayer made answer: "He of whom you speak is one hustler. He ariseth very early in the morning and goeth forth full of pep. He complaineth not, neither doth he knock. He is arrayed in purple and fine linen, while ye go forth with face unshaven and pants not pressed."

"While ye gather here and say one to the other,'Verily. This is a terrible day to work,'he is already abroad. And when the eleventh hour cometh, he needeth no alibis. He saith not to the mass, 'Behold, they that are in this town are a bunch of boneheads.'Nor doth he report that they cannot be sold.
"He knoweth his line and they that would stave him off, they gave him orders. Men say unto him, 'Nay, Nay'when he cometh in, yet when he goeth forth he hath their names on the line that is dotted.
"He taketh with him two angels- Aspiration and Perspiratian He knoweth whereof he speaketh and he worketh to beat Hell. Verilg, I say unto Aou, go and, d,o likewise," Anonymu.
LMA's 34th Annual Gonvention

V personalities, politicians and yes, even lumbermen, were a featured part of the Lumber Merchants Association of Northern California's 34th annual convention, concluded recently at Silverado, Napa, in the heart of America's premier wine country.
Election of officers began the business sessions and LMA has chosen another young man with a moustache to be their 1974-1975 president, Joe Mayfield of Mendo Mill and Lumber Co., Ukiah, Ca. First v.p. is Jerry DeCou, DeCou Lumber Co., Atascadero; 2nd v.p., Bud Spencer, San Ramon Valley Mill and Lumber, Danville; treasurer, Bruce Pohle. New and hold-over directors include Herb Eaton, Dick Cross, Harold Manselian, Keith Rucker, Ken Walsh, Jim Barker, Charles Porro, Tom Hogan, Lloyd Wattenbarger, Bud Spencer, Orville Eastman. Bruce Pohle. Howard
Graulich, Bill Oberholser, Art Post, Frank Baxley, Gene Bell, Loyal Tipton, Chal Cross.
Outgoing president Gordon Knott reviewed association business and noted that LMA has established a five year growth plan for the association and has also decided to acquire a permanent home, though the where and what of the new Hq. program have yet to be developed.
Wally Bruner, guest speaker at that day's special luncheon, talked about his nationally syndicated tv. program, "Wally's Workshop," and advised dealers to take special pains in serving women customers, provide elementary aid in d-i-y and take advantage of tie-ins with manufacturer promotions. The program, now in its third year, is sponsored by U.S. Plywood.
He observed that d-i-y was a $23 billion annual industry and that "65'k of all pre-finished paneling goes home on the top of a car." He contends the customer, most often a reluctant fixer-upper, comes in pre-sold, because of tv and magazine ads, but is woefully unprepared for even the simplest task once he purchases the materials.
Second day's business sessions opened with insurance man Dave Hicks introducing an employee benefit program that will be provided through the association. As envisioned, it will provide a potentially wide variety of benefit packages for members' employees.
A pioneer of electronic data processing for the lumber industry, Chet Nortz, Mountain States Lumber Dealers Assn. and president of his own firm, Management Advisors, Inc., Salt Lake City,
described the working of his system that uses an accounting system modified for EDP and coupled to a mini-computer that is Ieased or purchased as part of the program.
Story of o Glonce
EDP, association plans for the next 5 years, speeches by tv personalities and politicians and election of officers highlight northern California dealer group annual .... Joe Mayfield is new president next year's meet is set for Lake Tahoe.
He warned that EDP was no panacea, that it was simply a tool. "It won't save you any money, but it will get the paperwork done more quickly and provide management with more information."
The system he described can break down sales into four different customer categories with 30 inventory classes, 10 salesman classes, sales tax, drayage (if any), nontaxable sales and a daily sales report. There are several types of the system available but the one Nortz recommends costs about $550 per month on a five-year lease basis with purchase at the end of the period for l0o/o of original cost.
The system he described is the only one presently in use that has wide usage in the field; there are 125 of them already in use in the U.S.
The special luncheon that capped the successful annual was scheduled to hear gubernatorial candidate Ed Reinecke, but heard instead his state campaign cochairman Harold Dobbs, a prominent San Francisco attorney, who explained that Reinecke is now spending all his available time preparing to defend himself against a three count indictment of perjury.
In a well-received speech, Dobbs made a low-keyed, reasoned defense of the candidate as well as briefly outlining Reinecke's position in regard to the issues.
A number of plaques were then awarded to individuals who had worked in behalf of the industry and the association during the past year. Twenty-three firms were
presented with plaques for their efforts in the safety contest.
The president's award was won by Homer Hayward, and Jean Schafer, the vivacious wife of Lyle Schafer of Santa Cruz Lumber Co.. won the color tv in the drawing. That wrapped up the happenings until next year, when the 35th annual will be held at Lake Tahoe.
COtPARIl{c NOTE8 (1) are assn. exec. veep Harry Mendenhall, tv's Wally Bruner. (2) Jerry DeCou, Ken Wells, Connie Dickens. (3) Paul Ward, Merchant Magazine's Dave Cutler, Paul Herrfetdt. (4) pat and Ross Ingraham. (5) Chet NorE, Frank Reed. (6) Don Kelleher. (7) Eart Tatman, Bud Robey, Steve Yaeger. (8) Ham Knott, Betty and Bob

IIOREPTCTUNESED ON THE T*XT PAGE,
Kimble. (9) Don McCann, Gary Walters. (10) Joe Mayfield, Linda Knott, Harold Dobbs. (11) Bill Niesen, Bill Johnson. (12) C.R. "Dick" Salvesen, Wally Bruner, Lyle Schafer, Les Ley. (13) Hal and Naidine Renfort. (14) Bob Babicky, Armin Speckert. (15) Dick Williams, Clyde Srouss. (16) Jim Pickel, Jim Webber, Art Masters. Bob Butcher.
(Continued from Page 9)
ARM TWISTING job in picture (1) by Brian Bonnington (right) on Bill Oberholser, "iorcing" him to have that second cocktail sure. (2) Lyle Schafer, Jo and Jim Webber' Jean Schafer. (3) Ralph Lamon, Frank Reed,
Suzanne Lamon. (4) Owen and Cecelia Corcoran, Lloyd Hecathorn, Mike Roach. (5) Bill Niesen, Eve and Pete Middlekauf. (6) John and Barbara Polach, LarrY and Helen Hansen. (7) Bob Rienick, Tom Heilpern. (8)
$erve fh5i
Conc.nlrrllon point for tln Bert in the We.t in imPottod rnd dome Elic paneling, 3truclural plywood, plywood rlding Plus
Elmer Lewis, Orv Eastman, Jack Jacquet' (9) Earl Ruth, Roy Parsons (10) Bob Close, Len Viale, George Thompson. ('l 1) Vivian and Ed Niske. (12) Patti Johnson, Bob Farrell, Eve Middlekauf
r*", l& l*reor qlroa, $|urwmo


Price Controls Distorted Wood
Prices, Economic Study Shows
The wood products industry, during the 1971-73 period of tight federal price controls and peak market demand, became the classic example of how, government restrictions can disrupt rather than stabilize a key segment of the national economy.
That is a basic conclusi6n of a study conducted by Rinfret-Boston Associates, Inc., under direction of its president, the noted economist Pierre Andre Rinfret. The study was requested by the wood industry (NAWLA and most of the
Story at a Glance
Independent wood products industry study demonstrates, among other things, that government controls disrupted rather than stabilized this key segment of our national economy.
ates an efficient price system. Flexibility-was'rfound to be its hallmark.
As the Rinfret report put it:
"When price controls were imposed. on this sup€rbly efficient pricing mechanism for softwood lumber and plywood, the market mechanism stopped norking. The results of imposing rigidity on a system historically characterized by flexibility were disruption and distortions....
"When price controls were removed, the industry immediately began to operate in a more efficient manner as supply expanded and prices decreased.
"Controls were inefficient; the free market is efficient, benefitting producers distributors and consumers."
The Rinfretteport suggested:
"The industry's operations demonstrate very clearly that price controls can be effective only under a very limited set of circumstances. Most of the time, price controls will not work in this and similar industries."
lumber and plywood industry is the flexibility of its pricing system," with a continuous flow of transactions, interacting on each other.
-Softwood products are a "true commodity" and like other commodities are highly volatile - sensitive to supply and demand pressures. Like wheat, a small change in the level can produce significant price fluctuations.
-The market for lumber, plywood, millwork and other solid wood products is "real, independent and effective composed of a highly interactive network of individuals operating in an intensely competitive atmosphere. Like an endangered species this market should be prized and protected."
-The onset-of government price controls in 1971 had the practical effect of working "against the efficient management of companies engaged in lumber and plywood production and distribution."

other bie associations) after it recognized that few people understood its complexities, the unique nature ofits operations, and its dependence on a renewable raw material that may be unavailable when needed most.
To gain understanding, industry leaders sought comprehensive research and analysis by an unbiased, respected organization. Rinfret-Boston was chosen because of its unquestioned credentials.
The result was a lO-month study focusing on the softwood lumber and plywood industry - backbone of the homebuilding industrysince 1970, and particularly during the price-control period.
A summary of the findings buttresses what the industry has contended and what some price control officials came to admit - that it is a highly competitive industry whose very competitiveness cre-
Was the lesson learned? The Rinfret researchers believe not. While they did not make forecasts for the future, their summary cautioned:
"A major threat to the American economy is the possibility of a return to price controls by a government which doesn't remember the distortions and disruptions which such controls created for industries like softwood lumber and plywood."
These were among other key findings of the study:
-"The production and distribution of softwood lumber provide one of the rare existing examples of a truly competitive industrial organization," without centralized decision-making; without a single, giant pricesetting leader, and with a widely dispersed market whose transactions are a. matter of public record.
-"Perhaps the most important characteristic of the softwood
-Phase Two controls. which followed an initial, 90-day wageprice freeze, exacerbated wood shortages during an unprecedented homebuilding boom in 1972 that rapidly depleted wood inventories. The controls'''further aggravated the sensitive demandsupply relationship by allowing prices to increase on a non-uniform basis."
-Price ceilings in effect on wood producers "failed to take into account increasing demand, thus leading to market distortions and shortages in 1972."
-Phase Two produced some "unusual business practices" and a suspicion by some companies that regulations were not being applied equitably throughout the industry.
-After Phase Three took effect Jan. 11, 1973, the industry gradually began returning to normal and "the havoc and confusion ofPhase Two were not duplicated."

Listen to the Angels
ANGEL'S
Do-It-Yourself
11 Centers (46 outlets in California, Arizona, Texas, Oklahoma and Alabama and itself a unit o1' Handy Dan Home Improvement Centers) recently worked with a major rack manuf'acturer to come up with a virtual lumber supermarket outside their San Jose. Ca., store. Using standard steel pallet rack frames and other components they put together a rack system comprising approximately 20,000 cubic feet of storage space for various lengths of lumber, standard and odd-sized plywood sheet, wall board, and a myriad of other "do-it-yourself" building items.
Leneths of' Iumber are stored in
cubicle openings similar to rolledup rugs in a carpet store. Material is loaded into the openings one piece at a time, and customers can remove it in the same manner. all Iumber is marked as to size, price, etc.
Customers can examine the
Story at a Glance
Working with a rack manufacturer, Angels devised a clever and relatively inexpensive solution to the old problem of storing lumber and other bulky items.

PALLET RAGK is set up to handle odd lengths of many varieties of wood. Customers can pull out pieces one or more at a time. Ladders provide access to second level. Detail (lop righl) shows pallet rack construction. Upright {or standard paliet frame is in foreground. In center background are horizontal row-spacers tying front and rear paltet frames together with approximately eight feet of storage space between them. Wood decking was chosen by Angel's as an added economy. These shelves (lower lett) tor random-size sheets of
grain and general condition o1'the lumber in the light of day, making their selections and placing their purchases on a hand cart lbr transport to the cashier'. Extra bulky items, such as rolls of'home insulation, heavy unit packs ol' interior shelving, and such, are stored in the top level shelves and handled by fbrk lift truck.
For iterns especially subject to damage from moisture, the store set up a special section of racks against the outside wall, with a shed-type roof'extending out over it and and an adjacent cutting area. Plywood and sheetrock are stored in this area.
The entire outdoor area is colorf'ully decorated with an array of multi-colored flags overhead. The shelving itself', bright green and orange, adds to the festive look.
(Please turn to Page 2ll)
plywood, 4'x8' sheetrock, and chipboard, are outdoors but covered by a protective shed-type roof to keep moisture away. Cutting area is adlacent to these shelves, also under roof. Head-on view (lower right) of lumber rack shows how heavy, bulky items like wall insulation, unit packs of interior shelving, wallboard, and so forth, are stored on top of rack. ltems are on pallets, and are loaded and unloaded by lork lift trucks. Short-lenglh load beams tie pallet frames together, allowrng odd-size openings.
SPECIALISTS IN MOULDINGS

Widest seleetion of unfinished mouldings
Kirnbenly-Clank FIHINOHIDE VINYLSKIN W ood Moutdings
Jannow VINYL-WRAPPED CELLULAR Mouldings
Fana Pne-finished Pictune Fnarne Mouldings
Schweitzen EMBOSSED Mouldings
Colon-coded Binch Dowels
Visadon Cabinet Tnirn Including COLONIAL PATTEFINS
I-h l-. tsl. h,
Oun unique, customized rnenchandising pnognarns ane tailoned to the dealen's specific needs
fon a gneaten F|OI . . . including pnice-manking, uniE contnol, bin labels, ane,a studies, stock supenvision.
Meet Mr. Plywood
1|REGON has a well-deserved l.,f reputation as being the home of some very progressive legislation in the social area, such as cleaning up the Willamette River, decriminalization of marijuana and their early and successful coping with the energy shortage.
In the business sector Oregonians are equally active and progressive and Robert Kordisch, president of Consumers Building Marts, Portland, is a good example of the type.
As the president of a publicly held company (over-the-counter) he keenly realizes the value of maintaining a good price in the company's stock and has watched with dismay as the price of the stock declined as the firm set impressive earnings and sales records as it continued to expand. The fact that the rest of the stock market was also sagging like a 1940s beauty queen, was of little comfort.
So, with v.p. Paul Moore in tow, Kordisch took off for New York to beat the drum for his company with the influential New York investment community. With an energetic approach that is typical of the man, he bore down on the facts and figures of Consumer Building Marts, Inc., the company that owns and operates the Mr. Plywood stores.
Among the results of their safari East was a listing for the company in the $50,000 supervised portfolio of the Growth Stoch Outlook, an investment guide. No mean feat, considering CBM is an over-thecounter stock and the Growth Stock Outlooh requires a firm to show a 25o/o annval growth rate compounded for three years to qualify for listing.
The six Mr. Plywood stores are plywood specialty retailers, "the ceilings, floors, walls segment of the home improvement business," is the way Kordisch describes it. In addition to both hardwood and softwood plywood, they sell panel- itg, moldings, lumber, hardboard, carpeting, insulating materials, adhesives, paint and related home remodeling items.
The six stores are located in Portland (2), Denver (3) and one in Bellevue (Seattle) Washington. An additional unit is planned for Kansas City. They hope to acquire the land this year.
The newly-opened Seattle store, which more than doubles their space in that city, was not opened without the usual share of grief that inevitably seems to go with the building of a new unit.
As manager Mike Fanning stated in his report:
"Construction on the new store finally got under way after an unexpected delay caused by having to remove an existing gas line. Excavation started and went well for the first three hours, then came our next delay when the 96,000Ib. D-8 cat fell from sight. Fortu-
nately, this delay was only for four hours and things are now going smoothly."
Story at a Glance
Growth oriented Mr. Plywood stores, now in three Western states, merchandise via stressing employee salesmanship coupled with low overhead and cash and carry operations , more new stores in the planning stage.

The new Seattle store will eventually replace the existing Canyon store.
The new Denver store, on East Colfax, opened last fall and has really beefed up their merchan-
dising punch in the Rocky Mountain city. Just off a well-travelled freeway, in a new residential part of Denver, it is being managed by Ric Hayes who moved over from the Stark store in Portland to take over the new unit. It has 16,000 sq. ft. of display and 8,000 sq. ft. of warehouse area.
Additional property has already been purchased in Denver for another unit (with a possible 1974 construction date) and it is understood there are more expansion plans, but the company has so far made no public comment on them.
The company has a keen appreciation of what good and dedicated employees can mean to an aggressive, growth oriented firm and it goes to some effort to communicate this to them. In a recent copy of their in-house publication, Mr. Plywood Progress Report, items about successful salesmanship (good for a free dinner for two) Positive Mental Attitude, sales quotas exceeded, records broken and the positive doings of the employees are stressed.

The company has several incentives for employees, not the least being the Qualified Stock Option
PIan that rewards selected employees with the right to buy Consumer Building Marts, Inc. stock at a favorable price.
While lavish with their encouragement of their employees, the stores, especially the earlier ones, tend to be on the spartan side. The warehouse atmosphere reflects an image of economy and self-service to the customers. Advertising and overhead expenses are kept minimal and sales are mostly on a cash and carry basis. Signing, for example, tends toward the functional and in-store banners are used with more restraint than is generally associated with priceoriented chain outlets.
The company is bullish on its future as it is tied to repair and remodeling. Noting in a recent company publication that the National Home Improvement Council expects remodeling expenditures to quickly accelerate to a 10o/o per year growth rate, CBM expects Mr. Plywood to grow at a faster rate than the rest of the industry.
Looking at what they have done so far, we wouldn't advise betting against.them.
COMPANY oresident Robert Kordisch (standing) and James Cooper, v.p. and Denver area gen. mgr., hold impromtu strategy session inside a Mr. Plywood store. CARPET is also a good mover at the stores, as demonslrated here by dept. mgr. Dennis Troxell. Related carpet items are displayed at rear, to tie in with prominently displayed rolls of carpet.SECOND OF TWO PARTS
Bureaucracy !

This excerpt from a speech by Portland attornqt Leonard B. Netzorg entitled "The National Enuironmental Policy Act," was originally presented at the third annual Cunent .Issues Conference organized by Dr. Stuart U. Rich, Uniuersity of Oregon, in the interest of the timber industry.
The basic thrust of the speech deals with the requirement of the National Enuironmental Policy Act (NEPA) that gouernment agencies must thoroughly consider and proue they haue thought through uarious courses of action before issuing draft NEPA statements that put forward their uiew of how to handle a giuen situation. As you will see, Netzorg takes apart the Forest Seruice in no uncertain terms for what he sees os their failure to perform to euen an adequate standard.
million board feet. Three hundred thousand acres burned will reduce the annual allowable cut by 90 million board feet.
And what is the economic impact of destroying this timber? Well, that question is rigorously explored and objectively evaluated by the bland assertion that economic data are not available. In this connection, there is now mention of the fact that the Forest Service employs about 100 full-time economists and that NEPA has now been with us for about 4Vt years. In any event, from one ofthe skeikdoms that make up the Forest Service, such is the response to the law's requirement that the analysis of alternatives must be sufficiently detailed and rigorous to permit independent and comparative evaluation of the costs and benefits of the proposed action and each alternative.
versities was assembled. The team interviewed the supervisor and his staff, studied the forest's records and examined the forest itself. They spent a lot of time at it. Then they issued a lengthy and detailed report. A prime reason for the sudden slash in the timber sale program, they said, was the staff conclusion that in the interest of hydrologic stability, the conversion period should be increased from 15 to 35 years. To this issue these recognized experts addressed a major part of their analytical report. They concluded that except on a nominal part of the forest, conversion period should be set at 15 vears.
Story at a Glance
(Second of two parts
See Ma.y, p. 16 for part one)
Now there is a new NEPA draft statement issued. It alludes to, and in three or four lines rejects, the small clear-cut alternatives. Nowhere does the NEPA statement say what the hopeful decisionmaker has written elsewhere, namely, that for each 100,000 acres so burned in this program, the annual allowable cut will fall by 30
The complex example involves a forest on which the timber sale program was suddenly slashed, regardless of timber management programs, analytical studies or anything else that stood in the way. The slash was so drastic as to bring the dependent community into action. Recreationists, timber interests, fishermen, hunters, hikers - all got together. Out of their efforts a multidiscipline team of natural scientists and economists from several uni-
A fierce criticism of the Forest Service for their ineptitude in managing our nation's forests at a time when we desperately need all the wood products we can get.
Three or four months later the supervisor issued a draft NEPA statement in support of a newly proposed timber management plan. How did he respond to the requirement that analysis of alter-
natives must be sufficientlv detailed and rigorous to permit independent and comparative evaluation of the benefits. costs and environmental risks of the proposed action and each alternative? He elected to treat the entire, complex problem with a single sentence stating that the conversion period is fixed at 50 years in the interest of hydrologic recovery. And that, my friends, is the beginning, the middle and the end of his entire rigorous exploration and objective analysis of the alternatives of a 15 year, a 35 year and a 50 year conversion period. How a regional forester or the chief could make from that NEPA statement an independent evaluation of the matter of conversion period and thus of the timber sales program is beyond me. Yet, that NEPA statement was cleared bv both on its way to CEQ.
That brings us to the final question - why all the delay? Is NEPA responsible for delays? Is the Forest Service? Is it the mix of new statute with old line agency?
NEPA is a few days short of being4Yr yearsold. Inthe 4t/ryearc,I know of only two National Forests that have issued final NEPA statements on their timber management plans. A top officer of the Forest Service tells me he thinks there may be one or two more. He may be right. That leaves us, after 4Ya years, with only about 1b0 forests to go.

I perceive no pattern. But that is to be expected because I perceive no Forest Service. I see a hundred and fifty some national forests attached to the chief s office for rations and quarters. I don't have even a guess as to the number of ranger districts, too many of which operate as what the international lawyers would term dependent sovereignties.
Perhaps some enterprising Ph.D. candidate in governmental administration will one day produce a study on whether the Forest Service has pushed decentralization into chaos.
NEWS tsR[EFS
"Better than nothing" was the seneral reaction to the Nixon Administration plan to pump sorne life into the ailing housing industry through subsidies and related measures s&ls in Ca, Az. and Nv. will get $800 million as part of the $10.3 billion total to help finance more housing....
The flow of $$ from the s&ls is reallv beeinning to show in latest fisures. h-urtinel in turn, the flow oi money td finance housing . . new high returns in other money market securities are expected to conlinue Pressure on the -s&ls' ability to lend $$ tor housIng...'
A mixed picture develoPed from April housing start figures: starts up luvo, annual rate down 25% fram last year while bldg. permits for future construction itid tOEo . . . Commerce Secretary Frederick Dent described the zigzagging as "somewhat puzzling....
The prime rate, at Press time, was between ll VzVo ' ll3/q%o, and some sources were predicting ir had peaked, but after its recent easy move thru old barriers to new record highs, most seers were skittish -about making definite pronouncements
Paraphrasing the Watergate tapes, some wags explained all was due to (unintelligible) and if not, then (expletive deletefi heavy construction in April, _ac- cording to F.W. Dodg6, offset the weak housing market and showed a 2% gain over '73 in total value of contracts for new construction....

Lousiana-Pacific is building a $l million sawmill at Crescent Mills, Ca., on the same site as their planing and dry kiln facilities States Veneer, Eugene, Or., has finished their new $l million layup plant, expanding their overall capacity by 5OVo ....
Pope & Talbot has announced a $13.8 million capital expansion program for 1974 for new and expanded wood and wood products mfg. facilities; they recently opened their new $10 mitlion Oakridge, Or., sawmill ....
Standard Dry Woll Products plans a new plant for Newark. Ca., to make coatings, plasters. patching and restoration materiafs .... Union Pacifc RR has placed orders for its 1975 locomotive and car buying programs totaling more than $l54million....
Fibreboard Corp is refunding $2.5 million in price overcharges to its customers as a result of an IRS review of their pricing practices during Phases 2 and 3 .... Oregon Paciftc Industries is having a June 23 0pen House at their new Wilsonville.0r., warehouse ..
The National Wood Products Committee is a new organization that seeks to bring about changes in several ways that the Defense Supply Agency of the fed. gov. deals with the wood products industry; Carsten Johnson, Kennedy-Johnson Lumber, Inc.. Mt. Lake Terrace, Wa., is the chairman....
Atkins, Kroll & Co., 68-yearold San Francisco import-export firm, has been sold to Inchcape & Co., a London-based trading {irm. for an undisclosed amount of cash; newly named pres. of A.K. is Peter B. Mackey, replacing retiring John B. Mackinlay .'. . Appli""d Surfaces div. is h newly-formed part of Building Moterial Distributors, Inc., Stockton. Ca.: John Martin is headingthediv.....
The Reliable Lumber Co. team placed 3rd in the nation at the recent AAU nt'1. basketball championships; sponsored by the Rosemead. Ca.. dealer and sparkplugged by Reliable's v.p., Jerry Higman, who also is
player/gen. mgr., they even beat tne'nlrieo Foices Ali-Stars; 2 of their players made the AAU AllAmericanteam....
Homeowners Emporium has opened its 3rd store, in Montebello, Ca., with appropriate ceremonies E&E Lumber's Home Center has opened in north Marysville, Wa., near Everett .... A.C. Houston Co. nlans a new home center for Silver City, N.M., location still undecided....
Buckinghatn Lwnber, Sheridan, Wy., hopes to complete its new bldg. by late summer or earfy fall -.... Truckee Tahoe Lumher Co. has opened a new 3, 200 sq. ft. office and added dry storage at their Truckee, Ca., yard Cashway Plywood of Ro.seburg has opened a new store there, it has 3 others in Oregon
Lumberjack's True Value Home Center is a new store Santa Cruz Lumber Co. plans to open in Cupertino, Ca. this summer; their 4th store, it will have 10,000 sq. ft. outside, 20,000 inside Chas. C. Meek Ca. is completing a new office bldg. at its Redding, Ca.,yard....
Wickes'new San Marcos, Ca., store has 40,000 sq. ft., employs 23, was built and stocked at a cost of more than $500,000 . . . Laguna Beach Lumber Co., Laguna Beach, Ca., has run into parking hassles in its attempt to move out of downtown to a Laguna Canyon site Buiiinston Norihern has finally revealed it paid $1.25 million for Arden Lumber Co., Colville, Wa., that it acquired last Nov.
Total merchant wholesale sales in '73 reached $365 billion; that's a billion bucks a day .... Mar. lumber production dipped 2.7Vo from the previous mo. and 6.4Vo below the year-ago fig. another bill to convert the U.S. to metrics crashed in the House, but one is stillalive in the Senate.

FAMOWOOD

GALENBAR
JUNE
Hoo-Hoo-Ette Club l0 - June 13, installation & joint meeting with Clubs | & 6, Airport Holiday Inn, Inglewood, Ca.
Black Bart Hoo-Hoo Club - June 13, family weekend, Knocti Harbor, Ca'
Los Angeles Herdwood Lumbermln's Club - June 13, meeting, StevEns Steak House, City of Commerce.
Shasta-Cascade Hoo-Hoo - June 15, Silverthorn Cruise, (place to be announced).
Dubs Ltd. - June 14, meeting, California Country Club, So. San Francisco.
San Joaquin Hoo-Hoo Club - June 21, annual meeting & b-b-q, Madera Country Club, Madera, Ca.
American Plywood Assn. - June 24-26, annual meeting, Thunderbird Motor Inn, Jantzen Beach, Portland, Or.
JULY
Rogue Valley Hoo-Hoo Club - July 3, Concat & election of officers, Rogue Valley Country Club.
Western Bullding Mrterid Assn. - July l$16' board meeting, Village Green, Cottage Grove, Or.
Dubs Ltd. - July 19, meeting, Meadow Country Club, Fairfax, Ca.
7fth Cdifornia Gift Show - July 2l-26, Biltmore Hotel, Convention & Exhibit Center, Merchandise Mart, Los Angeles.
Western Packaging Exposition - July 23-25, Brooks Hall, San Francisco.
Black Bart Hoo-Hoo Club - July 26' b-b-q, Ukiah, Ca,
AUGUST
Orange County Hoo-Hoo Club - eug. l, meeting, (place to be announced).
Rogue Valley Hoo-Hoo Club - Aug.2, annual goll tournament, Rogue Valley Country Club.
Western Wood Moulding & Millwork Producers - Aug. 7-9, annual meeting, Janlzen Beach Thunderbird, Portland, Or.
Los Angeles Hardwood Lumberman's Club - Aug, t, meeting, Stevens Steak House, City of Commerce.
Los Angeles Hoo-Hoo Club - Aug. 9, meeting, Palos Verdes Country Club, Palos Verdes. Ca.
Lumber Association of So. Calif. - Aug, 15, Board of Directors meeting, (place to be announced).
Dubs Ltd. - Aug. 16, meeting, The Villages Country Club, San Jose, Ca.
Black Bart Hoo-Hoo Club - Aug. 18, family picnic, Harwood Picnic Grounds, Branscomb, Ca.
W.O.O.D., Inc, - Aug. 19, golf tournament, Columbine Country Club.
60th Denver Gift & Jewelry Show - Aug. 2!28, Denver Merchandise Mart & Exposition Building.
MOUNilAIN $[AilE$
By KENT MOXEY executive vice presidentf f is our very great pleasure to begin I this first column for The Merchanr Magazine in what we hope will be the beginning of a long communication between MSLDA and the readers of this 'line magazine.

For those of you among the more than 5000 readers of the mas.azine scattered across the l3 Western States who aren't familiar with our orsanization, briefly, MSLDA covers U"tah, Colorado, Eastern Nevada, Wyoming, New Mexico as well as Southeastern ldaho. The association has an office at the above address, which is my base of operations, and another to serve our members at 254 South Sixth East in Salt Lake City.
As an association devoted to the welfare of our lumber and buildins materials dealers, we have a widE program of activities and association features to benefit our members.
These include schools, financial management and accounting, estimating, selling, merchandising, dealer product manuals, guides to lederal hous-
COLORADO NEVADA UTAH WYOMING NEW MEXICO
ing programs, EDP systems, district meetings, group insurance and hospitalization programs, workmen's compensation programs, business forms, bulletins on a wide range of laws and regulations, a dealer directory, assistance for our members on state and federal leeislation, public relations and a collecti-on servlce.
An additional feature MSLDA provides is our annual convention, which this year was held at Vail, Colorado at The Lodee.
Our 8lst annual convention, it featured a wide ranging program of experts including Somers H. White, the nationally-known management and financial consultant; Harold Sugarman, publisher ol Building Supply ly'ews,'John A. Love, ex-governor of Colorado, who spoke on the energy crisis; Paul Abell of the Mountain States Emolovers Council who talked on the work i:thic, Dick Gittings, Gittings Lumber Co., Denver, who gave his excellent presentation on clear cutting and wilderness and an address by Bill Daniels on the business man in politics.
We had a well attended and excellent convention and we'll be telling you more about it in the next issue.
Meantime, it is nice to get acquainted
and we look forward to hearing your comments and to telling you about MSLDA and what is happening in our dynamic Mountain States area.
STORAGE RACKS
(Continued from page 14)
For Angel's, the storage rack system has resulted in an extremely flexible storage-merchandising setup, at a relatively low cost per cubic foot of storage area.
Combining standard pallet rack frames with short-length load beams and horizontal row-spacers, the rack firm constructed a system equivalent to three or more frames deep, while using only two sections (width-wise) of standard frames.
To get extra depth at lower cost, single uprights were placed between the standard pallet frames, tying them to the frames with horizontal row-spacers. This eliminates the need for two standard frame uprights.
Width-wise, the rack units are connected by short-length load beams, which are tied in at various levels to provide narrow, odd-sized openings for storing numerous widths and lengths of lumber.
Produclion
Fred Holmes o Carl Force o Jim Buckner o Gary 0hleyer Alan Swanson o Herb Thompson P. O. Box 665, Ft. Bragg, Galif. 95437 Phone (707) 96+4058

Exclusive soles ogcnls for: M & J Lumber Co., Inc. (Myers Flat, Calif.) Englewood Lumbcr Co. (Redcrest, Calif.)
SATELLITE pictures of how the earth looks trom 500 miles straighl up illustrated speaker Phillip Langley's talk to a recent Black Bart Hoo-Hoo club meeting, Ukiah, Ca. Brother to club prez. Cordes Langley, Phillip Langley is with Earth Satellite Corp. and spoke on how application of remote sensing and computer technology relates to forest management. (1) Chris Jepsen, Bill Gittings, Chris Sissons, Rick Curb; background: Fred Gummerson. (2) Maynard Stubberfield, Cordes Langley, Phillip Langley, Keene Kirksey. (3) Del Cole, Jack Koepf. (4) Chris Jepsen, Roy Nielsen, Joe Bowman.
ltrE|
[D@\ /S & tr v[@\Ms
HARRY MENDENHATT execulive vice presidentLumber
Merchqnts Associolion of Northern Colifornio 1546 El Comino Ral, Suitc 0 Lor Afior, Co. 91Q/2 (4151 ttr-t6t7T g e Occupational Safery & I' Health Act now beins adniLinistered by th,e State of Californi'a will grow as the staff at the State Division of Industrial Safety grows. We, in LMA, are a step ahead, our safety committee headed by Chal Cross of Truckee Tahoe Lumber Co. has initiated some stronq measures that are showine definitE results.
First we have asked that each firm designate a firm's safety representative that the association can work with
directly. Over 60 firms have designated such an individual. We feel that all .too frequently the -important safety information berng- mailed to management is put in the "to-do-later" box and doesn't set done.
. The appoiitment.of a safety rep to handle this job is showing results. We send out a m6nthly safetv bulletin directlv to the firm's salety rep. Bulletins prolide hi-nr with injury trends association-wide, monthly safeiy talks, areas of thi: ylrd that appear to require attentio-n based upon staffvisits, anh general safety information the safety rep needs to do the properJob for management.
^ Another important facet is our in-yard presentation of the OSHA In Color Program. When a firir can gather five or more employees together the association staff makes this presen- tation lor employees in the yard after work.
Prior to the presentation a simulated OSHA safety inspec- tion.is .made .o.f the yard just as though the OSHA inspe'ctor would.be making it. When the staff blgins the inspection we generally find the employees without hard hats dr workins around the saws without safety glasses; however, five minutel after.the inspector begins, eveiy employee has hii hard hat on ano ls weanng goggles.
-_ .During the.course of the inspection we find many violations. When those that are in manag-ement's area of respbnsibility to correct, we discuss the problem and solutions. Those that are employee unsafe acts we tear into during the evenins meetins. Poor housekeepi!g .by yard employees.-steel banilin'g, cutofrs lying around, units broken down and left scattered. Iailure to wear safety equipment and improper operation of lift equip- ment are among the items we bring home to the employees. ^ The past two years were among the lowest divideird vears for the association when we received only lgvo dividend irom State Fund. Paying this through the merii payment plan some firms received only l4%o while the firms ri,ith feiv iniuries receiv_ed up to 25Vo. During the last quarter of 1973 our injuries lell off 25Vo and again the first quartir of 1974 the injuriej were off 25Vo.
, T.his drop may -have some bearing on the slackening business but a lot of yards are still very active. We believe oui pro€ram^is beginning.to-pqy otr. We are going to stay with it and try flor those high dividends again. - -

Service come$ F Iir$tA
mills, We take to best sources of fir, pine, everything in redwood* regularly to check the output 0ur goal: to arrange the delivery every time you order.
THtr SOUTHLAIilD
By WAYNE GARDNER executive vice presidentf U N E marks the end of the J school term for most students.
Some of those students maY be comine to the retail lumber dealer seeking eriplovment. How many of them will actufllv be hired? How many of them will be interested enough to actually look to a retail r;r wholesale lumber operation as a place ol employment? How manY ol those emoloveO witt Ue absorbed into the industry'as permanent employees?
Anv-industry to survive must have const;nt infusions ofyoung people. Peoole who can be trained to take on
positions of responsibility at lower levels in order to replace the people at those levels who have moved into uPPer manaqement echelons, who in turn have reolac-ed those who have retired. The cycli must be continuous and literally unbroken to be a success and companies or industries that are successiul over long oeriods of time have and maintain a good employee selection Program.
- In Junb. countless numbers of Junior Collese graduates will be in the job markEt. These people maY have had courses in building design, merchandising, marketing, salesma-nship, public relati,ons or any number of courses that would offer good background for a
potential lumber company employee. ' Additionally, the colleges will be graduating many persons with degrees in business -administration, architecture and many other majors, anY of which would be an asset to a person concerneo about business.
Whv alwavs look for the trained emolovee? pindine the man who can imrn.bioi.ly be at h-ome in a certain position isn't always possible. More of the members of the industry should be thinking about bringing young people in and trainins them. Look around and see what other-industries do. Look at other industries and see what they pay. Then act accordingly.
After you have hired that new emolovee look to the Lumber Association ior-help in training. The product knowledge course has b6en very well received' Thiee-hundred studenis have been enrolled in the course. Many more have utilized the course by recycling the books and getting only the tests. In the very near future an educational program on-lumber handling will be available. D river safety programs were made available. The area meetings usually have material presented that is beneficial to all employees.
By R. V. PETERSEN executive secretaryQ evennl years ago. there were tJ a number of eye-witnesses to a daylight, street-side murder. Unusual circumstances. But not so bizarre as the refusal of those witnesses to come forward with assistance for the victim. Their excuse: not a desire for anonymity, not Dersonal fear. but a refusal to become "involved" in the welfare of a fellow being. A self-centered philosophy which denies the need to be concerned with the affairs and well-being of others'
We see this same egotistic attitude demonstrated within our own organization by our members, and more evident on -the periphery bY those who refuse to be roused to participation in any activities other than oi completely
selfish orientation. "Lack of personal interest" in such matters as annual conventions is not dissimilar to refusal to be involved in the welfare of others. Failure of participation in matters and concerns of association activities is another manifestation of the egotistic refusal of involvement.
Fortunately for the industry and the individuals who comprise it, there is another side to the coin of involvement. This was demonstrated forcefully and successfully by nearly 400 dealers and industry factord who recently participated in tha Timber Resources Conlerence in Washington. These were people willing to become involved, willing to tackle oroblems altruistically for the benefit of ihe industry. And, by so doing. achieving definite personal accomplishment.
As a follow-up to last year's "March on Washington," lhe 1974 Conference went far to re-alfirm to Congress the vital concern of the industry for proper controls to assure the continuing and maximum utilization of the nation's forest resources. The results of this dramatic lobbvine effort are even now being seen and wili-be increasingly evident in comine months.
That so much can be accomplished bY so few individuals acting in concert is a clear demonstration of the latent force within any group. It also emphasizes the need for people-participation, whether on the home front in routine activities of an association or in the emergencies of a timber shortage. The message is clear: if you are an asiociation member. lend it your strength and vitality by active support ln rts analrs; Il You are a nonmember, your help and participation is needed for improvement of the industry and the incidental benefit to yourself as an individual. Don't stand alonel

WHERE SHIPMENTS ARE BACKED BY A COMBINED TOTAL OF MORE THAN 725 YEARS EXPERIENCE
N6mrffiWE6#-'jffimir]r|rew:\rra
By R0SS KINCAID executive vice presidentcomplete and immediate repeal of the tax, it is a step in the right direction and does provide some relief.
New Section 2. Added to chapter 15, Laws ol l96l and to chapter 82.04 RCW:
I 983.
Inventory Tax will be phased out a l0 year period, 1974 through

OR Washington members: The over
The 3rd Extraordinary Session of Washington State's 43rd Legislature passed House Bill No. l30l as amended. The following provisions of this legislation, which became effective May 10. 1974, cover the .important and -long awaited changes in the inventory tax laws.
Although this is far from the desired
For each of the calendar years l9i4 through 1983, a percentage as set iorth telow, of any perso-nal pro- perty taxes paid before delinquency after the effective date of this 1974 act by any taxpayer upon business invehtories duiins ^the same calendar year shall be all-owed as a credit against the total of any taxes imposed on such taxpayer oi its successor by chapter 82.04 RCW (business and occupation tax). as follows:
]THtr ARIZ@NA
By FRANK DAVIS executive vice presidentHE "lmage" that a lumber and building materials dealer creates in
his community is imporrant.
If he has altractivb and well-oainted buildings: if he trains his employees, he has them dress neatly and teach'es them to be courteous as this impresses his customers; if he keeps his vafd neat and clean, this also impiesses his customers. Especially in this modern age of merchandising and where a large part of consumer trade is women, the above points help bring back customers.
"lmage" is also important to our association.
The Arizona Lumber and Builders Sgpply Assn. is, fortunate in having two who do a terrific job in publicizing our
association. They are:
Dave Cutler, editor of The Merchant Magazine and John S. Turner ofJohn S. Turner Public Relations, Phoenix. Both of these men cover our convention both before and during the event. Numerous articles and pictures appear in The Merchant all during the year about Arizona. We had three live television appearances during our convention. All this goes a long way in building up our assoclatlon.
At our annual banquet at our annual convention, ALBSA awarded the "Public Relations Award" to Dave and John in appreciation of service to the ALBSA.
Gentlemen, you deserved an award and we from Arizona are proud to have you on our team.
New Section 3. Added to chapter 15, Laws of l96l and to chapter 84.40 RCW: Commencing with assessment as of January I, 1983, for taxes due in 1984, business inventories shall be fully exempt under chapter 84.36 RCW Commencine with January I, 1984. assessmeits for taxes due in 1985, taxpayers shall not be required to report, or assessors to Iist, the business inventories covered by this phase out exemption.
New Section 5. Added to chapter 15. Laws of l96l and to chaprei 82.04 RCW:
(l) Each taxpayer requesting business and occupation tax credit under section 2 of this 1974 act shall verify, by completing and signing a fbrm prepared and made available by the department of revenue, payment of business inventory taxes on which such credit is baseil.
(2) Any person signing a false claim with the intent to defraud or evade the payment of any tax shall be guilty of a gross misdemeanor. The above sections are only a part of H.B. l30l and are not intended to represent the enacted bill in its ent.lrety.
Free Reader Service
For further informotion on oll New ?roducts ond New Literolure, write fhe Merchont Mogazine, 573 So. Loke Ave., Posodenq, Co. 9l l0l. Pleqse mention issue dote ond poge number so we con process your requesl foster! Thonks.
PERS@NALS
Jerry Cobb is the mgr. at Cashway's new Las Cruces, N.M., store; Tito Barreras is asst. mgr.
Len Viale has been promoted to Southwestern regional mgr. of Simpson Building Supply Co., according to Haley Bertain, Western mgr., who also announced that George Tbompson is now sales mgr., Santa Clara and Frank Stanger is sales mgr., Los Angeles.
Michael N. Sims is American Forest Product's new Albuquerque, N.M., distribution center mgr.; Richard N. LeClair is new to Nlfty Gay's sales staff at AFP Stockton. Ca.: and Dennis W. Betts is sales trainee at AFP Van Nuys, under Joe Contestabile, center mgr.
Paul J. Meyers is now at Pope & Talbot's Portland industrial hardboard dept. as a sales coordinator, reDorts Robert E. Brooks. director oi sales and training.
Miles Butterfield has joined United Wholesale Lumber Co., Montebello, Ca., working in purchasing, direct sales and product development. J. E. "Jim" Marshment is United Wholesale's new mqr. of their box & material div., accdrding to Bill Buettner, v.p.
Mel C. Carpenter has been promoted to v.p. in charge oftissues and specialty products at Georgia-Pacific. He's based in Portland.
A. Whit Crowe is now v.p. - marketing for E.L. Bruce Co., according to Duane M. Wetter. pres. James E. Magness is the new ilirector of sales and marketing, flooring div. and Richard E. Novak is marketing mgr.
Tonv Warchol now heads sales & -production for Great Western PIywood. Portland.
Fred Staley, Gordon Middlecamp and Dick Martin are manning Continental Forest Products' new Salem, Or., office.
Perrv Adcox is the new sales msr. at "sierra Pacific's Siskivou -div.: Dwayne Scott now heads-up sales at SPI's Inyokern div.
John Robbins has returned to Simpson Timber, as v.p. - administration, in Seattle.
Tim Thompson is now managing American Forest Products' Newark, Ca., distribution center. Kenneth E. Benell is now director of operations and analysis at the Fresno div.: Jeanette Cottengim is Fresno's new inventory control supervisor.
Dorothy Wilson will have worked as Chet Nortz' (Mt. State Lumber Dealers Assn.) secretary and strong-right arm for 30 years, come July. Take a bow, Dorothy.
Seth Potter has been promoted to national sales mgr. ior American Forest Products' bldg. mtls. div.
Everett "Budtt Johnson, gen. mgr., C&D Lumber, Riddle, Or., has been apoointed to the American National Metric Council, lumber & wood products.

Ross Escalette is now v.p. - marketing for Weslock Co., L.A.; Al Coyte is the new consumer sales mer. Both had been with Ajax Hardiare.
Leonard G. Spelber is the new exec. v.p., New Pr6ducts Corp., Ogden, Ut.. according to James L. Robertson, pres.
Rick Tender, asst. mgr., Lumber Crty, Woodland Hills, Ca., gave away two $100 certificates celebratine the store's grand opening.
Jim O'Hollaren is the new Western region credit mgr. for Boise Cascade's wood products div., Portland.
Dennis W. Wilde is WWPA's new rep for Az., N.M., So. NV., and parts of So. Ca. He's based in Glendale. Az.

MORE PERSONALS (Continued frorn p. 28)

John Parmeter, 70, a lumberjack for AFP, has retired with what was (for him) a routine job, toPPing a tree; this one was at the Sierra Cascade Logging Conference, Reno, Nv.
Henry Mackin has joined the trading staff at Fraser Canyon Lumber Sales, Vancouver, B.C., according to gen. sales mgr. Jim Hemphill.
Ralph D. Shoulders is managing Pope & Talbot's new $10 million Oakridge, Or., sawmill, according to George J. Ritchie, v.p. - domestic operations.
B.N. Glanville, div. mgr., Continental Western's wood products div. and ores.. Continental Forest Products bf Oregon, has been named to the board oi the parent company.
Donald L. Huston, until recently with Wickes sales & marketing, San Diego, is now mgr. - home improvement/bldg. supply for the Peavey Co., Minneapolis, Mn.
E. Roger Montgomery, who began with Ll.S. Plywood on the coast in 1949. has been named vice-chairman of the board of the parent firm, Champion International, in N.Y. John A. ball succeeds him as exec. v.p., bldg. mtls. group.
Mike L. Gunn, Reed R. Trull and Dan J. Sheehan have been appointed new mill sales reps for Pope & Talbot, according to v.p. - luriber sales Sy Rodakowski.
Gerald A. Parsons is Evans Products' new v.p. - corporate relations. Earl M. Morgan is their new international div. group v.p. and gen. mgr.
Axel A. Peterson is now director of purchasing for Southwest Forest Industries. Phoenix. reveals J.E. McDonald, seni<ir v.p. administration. Lee E. Niederkorn is now director of credit, according to R.W. Rehfeld, v.p. & treasurer.
Jim Parsons. Bel-Air Door's new man in Arizona, recently completed another tour of the territory.
Don Philips, Philips Lumber Sales, Thousand Oaks, Ca., has a mill trip set for Eureka. Ca.. this month.
Bob Yorgason is now an outside sales rep for American Wholesale Hardware, Long Beach, Ca.
Dan McKeon is a new sales rep for Virginia Hardwood Co., Monrovia, Ca., for the Eastern part of the L.A. metro area, according to Mike Ferrari.
Howard Forster now reps all Arcadia products in Az., West Tx., and N.M.
Charles O. Morse now covers No. Ca. for Samuel Cabot, Inc., the Boston stain mfgr.
Richard Kaiser is the new mgr. and Michael Billings the associate mgr. of the new Wickes Lumber Center in San Marcos, Ca.
Jim and Jo Webber, Mintons, Mt. View, Ca., are the proud grandparents of a babv girl.
Jack Havens, Lane-Stanton Lumber Co., City of Industry, Ca., is back from the hardwood meet, Vancouver, B.C. New L-S staffers include former Navy pilot Wayne Oxford. the son of veteran lumberman Rex Oxford. and Mike Rhoades. son of Roseburg Lumber sales rep Frank Rhoades. Lloyd Webb and Wayne Oxford recently did the No. Ca. mill country.
Stephen B. Moser has been reelected - chairman of the board of Boise Cascade, tho he's dropping operating responsibilities; Edward W. Hughes, v.p., is now in charge of timber, bldg. mtls. for BC.
William Carey, is the new gen mgr., Klamath lumber div., DG Shelter Products, San Francisco, according to R.C. McCracken, DiGiorgio Dres.
Petei Hanley has joined the trading staff of Hampton Lumber Sales, Portland, according to Gordon J. King.
Raymond Cheaney is the new mgr. of Herr Lumber Co., Auburn, Wa.
Raymond Peterson is now selling for Clint Rygel's Rygel Lumber Sales, Newport Beach, Ca.
Ralph Lamon, Lamon Lumber Co., San Francisco, plans a late July vacation at Lake Tahoe.
Phil Butterfield, International Forest Products, Inc., Pomona, Ca., is back after a l0 day Hawaiian vacatlon.
WHTTTTER CA
PUT'ER THERE, (1) WIC president Ralph McOlure (right in 1) presenting Award of Excellbnce for outstanding usage of architectural woodwork to Homer Rissman for Holiday Casino job, Las Vegas. (2) Don Clark, Dave Shafer, U.S. Plywood. (3) Clill Stevens, U.S. Plywood, New York. (4) President McClure (left) congratulating panel moderator and chairman, Jim Cline, Ganahl Lumber Co. (5) Dave Caldwell, Minton Co.; Paul Steinberg, Bob Briggs, AnemostatWest; Tom Cooper, Murray Mill & Mfg.; John Ganahl, Ganahl Lumber. (6) Dick Garlick, Garlick & Tingey Mill & Lumber; John Govorchrn, Air Louvers, Ltd.; Fred Hermann, & Safranek. (7) Group watching display ol edge banding machine.

Record Attendance for WIC
Attendance at the Woodwork Institute ol California 23rd Annual Convention set an all time record of 150 oeople. Speakers were very informative-and well received, as were the 26 displays of the associate members.
Subjects of fire codes, fire doors, 20 minute draft smoke stop doors. hardware for such doors, anil fire retardant treatments were all covered. as well as
the Cal-OSHA program, safety program and procedures, and the W.l.C. Workmen's Como. Plan.
Ralph MbClure, Union Planing Mill, was reelected president. Jack Carpenter, Valley Planing Mill, was reelected lst v.p., Richard Garlick of Garlick & Tingey Mill & Lumber Co., was elected 2nd v.p., Edwin Bernhauer, Fresno Planing Mill Co., was reelected treasu rer.
Humphrey at NFPA Annual
Long-range planning similar to that which placed Americans on the moon and brought them home again must be applied if the nation is to meet its future wood needs, Sen. Hubert H. Humphrey (D-Minn.) told the National Forest Products Assn.'s 72nd Annual Meeting in Washington, D.C. Wood products manufacturers and distributors,
llcrrquarl-lrUolfe lumber Co.

timber growers and others attending the four-day session in record numbers also heard from two members of the U.S. House of Representatives that a pending timber shortage could be as drastic as the Arab embargo was on oil to the United States. They urged the budgeting of more funds to grow trees on federal Iands.
"We have the same ingredients of crisis as when the Arabs shut off the oil," said Rep. Julia Butler Hansen (D-Wash.), chairman of the House Appropriations subcommittee that considers funding for federal forest management. "But the budget has been standing still. It s been completely silent about responding to the ever-escalating needs for growing trees," she said. Rep. Wendell Wyatt (R-Ore.), also a member of the Appropriations subcommittee, called for a "massive reforestation program" to be inaugurated on the National Forest. "We now have to take some real aggressive action in order to prevent an absolute disaster in the field of wood fiber, because the prices of plywood and softwood lumber are going to skyrocket beyond anything anyone dreams if we don't," Wyatt said.
Dr. Bernard J. Frieden, director of the Massachusetts Institute of Technology-Harvard University Center for Urban Studies, told the meeting that an estimated 13 million households - 20% of the nationsuffer from some sort of inadequate housing. He forecast that 23 million new housing units must be built between 1970-1980 to meet rising demands for housing caused by increases in population and formation of new households.
M. Calhoun Colvin, Holly Hill Lumber Co., Holly Hill, S.C., was elected president for 1974-75, succeeding Alfred X. Baxter, J.H. Baxter & Co., San Mateo, Ca., who was elected NFPA chairman. Eliot H. Jenkins, Longview, Wa., Long-Bell Div., International Paper Co., was elected 1st v.p.
Regional vice-presidents from the West elected were: Emory E. Moore, SWF Plywood Co., Albany, Or.; Robert C. McMillan, Crown Zellerbach Canada, Vancouver, B.C.; and Roderick M. Steele, Potlatch Corp.. San Francisco.
to AMERICAN LUMBER tPEClEt,..lillt
thc bill
AMERICAN LUMBER SPECTES soeciat- ' izes in supplying hard to find species, . cuts or grades, in domestic softwoods . and hardwoods. Don't waste time - Call American Lumber Species-we : can fill the bill fast. Completeremanufacturingfacilities.'
PHONE (916) 488-1800 o 2401 AMERICAN RIVER
Hard To Find SpeciesCutsGrades
Domestic Hardwoods and Softwoods
Treated Lumber, Shakes and Shingles
PlywoodDimension Lumber -Timbers
Finger Joint And Solids
What's A Distribution Code?
'$t this very moment, in many commodity lines, the ftribution Code is being used in catalogues, _hchase orders, invoices, shipping containers and on /p individually packaged item, according to the /.ational Association of Wholesaler - Distributors trNAw).
I lt's happening because of demands being made for greater productivity, decreased costs and improved profits in marketing everywhere. So the obvious question becomes: "What's a Distribution Code and how does it tick?"
Simply stated, it's a system of digits to identify each manufacturer and in turn the items he manuf'actures - just as catalog numbers do. The first six digits identify the manufacturer and the second five digits the item of manufacture. Put together, they form a unique, universal item identifier with the potential to classify one million manufacturers, with each in turn producing 100,000 different commodities.
Distribution Codes, Inc., formerly Distribution Number Bank, was formed some three years ago by NAW to guide the implementation and administration of the Distribution Code. Thus far, in this completely voluntary system, 15,000 companies have had assigned their own no-cost Distribution Code manufacturer identification number. It provides an accurate, efficient and economical means of controlling the flow of goods throughout the distributive process. Distribution Codes, Inc., 1725 K Street, N.W., Washington, D.C. 20006 has applications, literature and, most importantly, DC numbers.


l'-l/lDA Warehouse Seminars
t
Dis .re last of seven travelling seminars on "The orr ,ness of Warehouse Operations," by the National ;' .-ding Material Distributors Assn., was recently 'nducted in Seattle. It marks the fourth year that BMDA has held seminars around the country on : rous aspects of building material distribution.
An average of 32 NBMDA members participated in each of the seven, 2t/z day sessions and, while course material and case studies were aimed primarily at the warehouse superintendant or manager, many top management people attended.
Seminar emphasis was equally divided between physical warehouse management equipment and techniques and people management techniques. It was soon discovered that many needed more information on people management skills. As a result, greater emphasis was placed on this area.
Plans for another program of seminars for early 1975 are already underway.

whene deailers amd ilook fior performance ..'rlR
A Wooden Indian What Am
D&R supplies dimension lumber, precision-trimmed studs, cedar siding, shakes, shingles, moldings and many other specialty lumber items throughout the West . . . bY the most eff icient transport rail, truck or ocean barge.
For nearly 70 years Dant & Russell has marketed forest products f rom the Pacif ic Northwest manufactured for the western construction market.
ln Southern California, call our representative, A. W. "Art" Neth at 872-1280 or 783-0544
& RUSSELL,INC. 2000 S.W. Fifth Ave. Portland, Oregon 97201 226-2311
Nearly 70 Years Marketing Pacific Coast Forest Products
Dear Readers,
In an effort to do a better job for both our readers and our advertisers. we are asking you to take part in our Survey'74 Readership Study.

It should take only a few moments of your time to complete the questionnaire on the facing page. No signature or company identification is required. Your prompt reply will be appreciated.
It is postage-paid and is already selfaddressed to us. (see other side).
After completing the questions, just tear out the facing page along the vertical dotted line. Then fold it horizontally thru the middle so that the top of the page comes down to be stapled, Scotch taped or what-have-you, to the bottom of the page. You'll notice that our name, address and postage paid mark is then on the front of what has become (hopefully) an envelope.
Thanks in advance for helping us to do a better job of helping you in your business.
Cordially,
David Cutler Editor-ManagerPlease rate from I (most) to 5 (least) you find most helpful or interesting:
Editorial.
In-depth stories on dealer or wholesaler operations.
Straight news stories.
News Briefs.
Merchandising features.
Selling features.
Coverage with pictures of conventions.
Coverage ofclub events, such as Hoo-Hoo meetings.
the following features
Calendar.
Monthly columns by the association managers
Personals.
New Products.
New Literature.
Series on hardwood.
Letters to the Editor.
Classifi es Advertisements.
Buyer's Guide
Obituaries.
Should any of the above subjects be dropped from the magazine? -

Do you find The Merchant helpful in performing your job?
What other features would you like to see added?
Should any of the above subjects appear less frequently? More frequently? -
Responsible for buying or leasing:
Lumber
Nursery
-Tools (hand or power)
-Plywood
Paint
Paint sundries
Hardware
Other building materials
Do you classify your firm or job as a:
Lumber distributor
Lumber wholesaler
Building materials distributor
Lumber and building materials dealer
Garden supplies
-Milling machinery
Mobile equipment. forklifts
Trucks, cars
Specify rail or truck shipments
Other (please specify)
Home center
-Mass merchandiser
Lumber and/or building materials sales rep'
Other (please specify)
Total dollar volume of your firm: (check one)
Up to $250,000 per year
Over $l million
-
Up to $500,000
up to $750.000
Up to $l million
-
$l-$2 million
$3 million and up
How many others read your copy of The Merchant Magazine?
What date, roughly, during the month do you getyour copy?
OPTIONAL:
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Perma-Shield Windows
Andersen Coro exhibited its lowmaintenance Perma-Shield windows at the recent Pacific Coast Builders Conference in San Francisco.
The windows feature a tough rigid vinvl sheath over Dreservative-treated *ood core sash and' frames. The vinyl does not have to be oainted and will not rust or corrode, even at seaside locations. The combination of wood (a natural insulator) and rigid vinyl, together with double-pane insulating glass and factory-installed vinyl weatherstripping, enables builders to offer buyers a beautiful, carefree way to save fuel throughout the year. Doublepane insulating glass eliminates the fuss o_f separate storm sash and is also easy to clean.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.
It All Adze Up
Newest dimensional paneling from Abitibi features the look and feel of actual hand crafted timbers with deep, realistic "adze" markings.
The graining, also embossed, gives the paneling a weather-worn Iook. Color is a mellowed earthen brown that further enhances the authentic appearance.
The line includes the New Eneland Barnboard Series and Sawmill 6aks. Panels are Drotected with an exclusive Mar-Gard hnish. They are dent and stain resistant and require little up-keep.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.
Gabinets Arrive KD
V T Industries has designed its line of kitchen cabinets and vanities for quick and simple assembly, either by distributors or by builders themselves.
They also produce a KD vanity line specifically geared for the do-ityourselfer market. Components are designed to slide together without use of tools.
The company laminates all its cabinet
New Fn@du@ts
ond selecfed soles oids
ior better morketing
and vanity components with Reneer vinyl film. Cabinet exteriors are 6-mil Reneer OTPL (opaque top-printed with clear laminate) and Reneer RP (reverse printed) in various wood-grain patterns. Interiors are opaque vinyl eliminating the need for paper shelf liners in caDlnets.
Their line of medium-price cabinets and vanities are marketed nationally through distributors. The company makes more than a hundred sizes and styles oi wall cabinets, base cabinets, sink bases and oven cabinets. Decorator fronts are available in several routing designs. Drawers are made from high strength polystyrene. Doors feature selfclosing hinges.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.
Giant Window Bandaid
To emphasize the importance of using safety glazing in all hazardous locations, Cadillac Plastic and Chemical Company offers a free first-aid kit for broken glass - a eiant window bandaid.
Stould a piece of glass be broken the giant bandaid is designed to hold the sharp pieces of broken glass in place and to Drotect from heat loss until the elazing'can be replaced with Cadco Sifety glazing. Both Pexiglas (R) l acrylic and Lexan (R) 2 polycarbonate meet the standard, 297 set forth by the American National Standards lnstitute (ANSI) for safety glazing. In addition, these materials offer greater impact resistance than safety glass besides being light weight, optically clear, easily fabricated and competitively priced, according to the firm.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.
DIY Tools lor Carpets
New from Pri-Lab for the do-ityourseller market is E-Z Seam, a metal carpet seaming strip, and E-Z Edge, a metal carpet border strip for laying wallto-wall carpet.
Now, anyone can lay their own wallto-wall carpet, make repairs, and even seam their carpet with professional results. All that's needed is an ordinary pair of scissors and a hammer.
Attractively packaged in cartons containing l2 lineal feet with rotary display rack and header card - available for eyecatching point-of-purchase sales.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.
Smoking Lamp ls Lit
The International Smoking Sign and its counterpart indicating a no smoking area are ready for marketing by Veped Trallic Controls, Inc.
The new signs were derived from the standardized International Traffic Signs. The Smoking Area sign consists of a large red circle encompassing a burning cigarette. The No Smoking sign bears the same picture with the cigarette barred boldly in red.
'
They will produce the signs to fit any space requirements, however, the standard 8" x 8" size is usually adequate. Any size can be obtained mounted on metal, olastic or wood.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.
Thick Bi-Fold Doors
lnstead of the usual l-ll8" thickness. the Nord bi-fold doors m'easure l-3/8" thick, an extra quarter inch that substantially increases the rigidity of the door and the life of its use.
The bi-fold units, either two-door or fbur-door, come assembled with concealed hinees and are machined to receive pivo-ts. Pivots and guides for the fbur-door units are completely assembled, ready for installation and packaged in a single carton along with the track and balance of hardware.
Two-door units are machined for pivots and guide assembly for both right and left applications so that they can be used from either side.
The assembly hardware packaged with each unit, also includes a small wrench for adjustment vertically and horizontally after hanging. Knobs, handles or lacia molding are not included.
The Americana bi-folds come in three basic styles, louvered doors, panel door and soindle doors.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

New Power Tool Line
Millers Falls has a new line of hiehpcr[ormance double insulated poier tools, the "5000 Series."
The distinctively deep brown color styled tools are double insulated for maximum protection against electrical shock.
The complete line of l2 different tools covers seven drills, including variable speed and reversing models, two sabre saws, a high-speed orbital sander, circular saw and a reversing impactool.
W$tern Lumber and Building Materials MERCHANT
wheel steering with positive displacement drive motors on each of the four rear wheels.
Series 165 Flatbed Careo Carrier features a l2V electrical svitem: alternator: dual head and tail lights; automotive-type steering wheel with 4: I reduction; single control lever on dashboard for selection of forward, reverse or neutral; foot pedal provides power forward. power reverse and automatic stop when pedal is released; extra heavy 4.1013.50 x 8 pneumatic tires; 57"L x 4l"W flatbed size; front spring absorp- tion system and independent rear suspension with quadruple spring and torsion sway bar absorption.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.
Four Queens
Speed Queen has expanded its line to include four additional convenience appliances for the homemaker.
The addition of a combination ranseoven-dishwasher known as the Kitch;n Console: oortable and built-in dishwashers; air conditioners; and food waste disposers will enable the homemaker to utilize one Droven brand namb.
The exclusive full'two-vear oarts and labor warranty is supplied with these four additions to the line. as it is on all Speed Queen domestic laundry appliances.
The Speed Queen Kitchen Console is the ideal answer to the question, "Where do I find the space for everything in the kitchen'1" A full-size, 30" range, eye-level over and a high capacity deluxe dishwasher are combined in one compact unit. making it the ideal appliance for anywhere kitchen space is at a premium.
Free Reader Service
For furlher informotion on oll New Products ond New Literoture, write fhe Merchanl Mogozine, 573 So. toke Ave., Posodeno, Co. 9l l0l. Pleose mention issue dote ond poge number so we con process your requesl foster! Thonks.
Textured Hardboard Siding
Four styles of textured unprimed hardboard siding that have the look of rustic, rough-sawn wood are from Celotex.
Called Textured Shadowcase, the siding retains its rough-sawn appearance after staining or painting. lt is manufactured from a special density all wood hardboard that is free of knots and srain is highly resistant to weathe;ing. Shadowcast siding, exclusive of finish, is guaranteed against hail damage ior a neriod of 25 vears. '
Siding is available as lap siding 12" wide and 16' long, and in 4'x8' or 9' panels in a grooved, reverse board-andbatten style, and in ungrooved panels.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.
New Leather Apron
The seven power drills, which come in various ll4', 318" and lf2" models, have such features as multi-ball and oil impregnated sleeve bearings for trouble free performance, quick-release trigger lock buttons for continuous ooeration. und a range of RPM's irom 500 to 2250. All models have durable ohenolic frames and non-conductive Lexan handles.
The two sabre saws. including the two-speed Model SP-5041 with 250b and 3200 strokes per minute, are equally capable of cutting either metal or wood. The bases can be angled up to 45" in either direction for accurate beveline. An exclusive Millers Falls feature is thr-e reversible shoe for flush-cuttins.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9l l0l.

Flatbed Cargo Carrier
Deliance Mechanical has a new fivewheel flatbed cargo carrier designed to handle loads up to-3000 lbs., or 5600 lbs.
The heavy-duty vehicle is equipped with a 16.8 hp., 4-cycle, air-cooled gas engine for travel speeds up to l8 mph. Hydrostatic drive dystem offers positive hydraulic drive resulting in economical operation and minimum service, eliminates chains, sprockets, transaxles, etc. The five-wheel desisn includes front-
Features include a continuous selfcleaning oven with dark glass door, easy-to-clean cooktop surface, eye-level controls, total heating surface units, and a choice of 6 or 4 cycle dishwasher with full family capacity and three extra convenience features - rinse and drv. to rinse and dry stored dishesl plate warmer. to warm plates and serving dishes; and wash without drying.
WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca.9ll0l.
Old English Oak Panels
Newest member of the Townsend solid-hardwood wall olank line is Townsend English Channei oak, a product of Potlatch's wood products, Southern Div.
The planks bring back the beauty of Old England interiors with their handsome finish and durabilitv. Each olank oflers a full 314" thickness of genuine hardwood. Townsend Enslish Channel Oak is available in random widths and lengths. Planks are shipped in easy-tohandle cartons, are kiln-dried, drum sanded and finished with two coats of baked-on alkyd urea.
WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 9ll0l.
Action Leathercraft has a new version of its most popular 4 bag leather apron. It is unique because of its front closing feature. This not only expedites the speed of putting the apron on and taking it ofl. but allows free movement. It leaves the legs exposed for more comfort in bending, kneeling and climbing operatlons.
The LA-427 FC features the best quality cowhide obtainable, and is stitched and double stitched with waxed linen thread and reinforced with heavy rust proof rivets.
Small and large pockets are mounted on the large nail bags for storage of tools. Square and steel tape holders along with 2 hammer holders and an adjustable, water repellent polypropylene belt are also provided.
WRITE: The. Merchant Masazine. 573 So. Lake, Pasadena, Ca. 9l i0l.
Pollution-Free Fork Litt
A new pollution-free electric fork lift truck which will lift 3000 lbs. of material up to 19' in the air for placement in storage racks, has been unveiled by Crown. a worldwide manufacturer of flctory and warehouse material handling equipment. Powered from a rechargeable 36V industrial battery, it will travel over six mph.
Electronic controls, which "mete r" out just the right amount ol electrical current for lifting and traveling accor-
ding to the material weight and distance to be traveled, conserves battery power fbr a lull eight hours of operation before re-charging is required.
In some instances where loads are less than capacity and travel distances are short, a single battery charge can last considerably longer.
Quite unlike conventionally powered iork lifts which burn liquid fuel in internal combustion engines, the electric has no exhaust fumes and is virtually noiseless.
Maneuverability of the new Crown lork lilt is best illustrated by imagining a circle with a 54" radius. Place the vehicle in the center of this circle and it will make a complete 360 degree turn and not leave the circle.
It can be used in virtuallv anv industrv where palletized material 'musi be loaded, unloaded, stored, retrieved and moved from one place to another.
WRITE: The Merchant Masazine. 573 So. Lake, Pasadena, Ca. 9li0l.
New Threshold Protects.
A revolutionary new threshold which can be installed at the factory as part of a pre-packaged door unit not only assures a tight seal but also provides allround rigidity which virtually eliminates damage in shipping and subsequent dbor warpage. Called the Anchor-Rite, it is available pre-cut and pre-notched either as a one-piece or a combination model. It saves installation fees and climinates costly drilling in concrete.
According to the manufacturer, it allows the builder to install a door complete with threshold that needs only to be set in plumb. It guarantees that a perfectly fitted threshold with protective cover is in place before subcontractors appear on the scene to do their work. It minimizes the number of subs required to complete construction.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.
Door Prehanging System
A new and unique assembly table designed for distributors and prehangers and marketed by Permaneer Corp. makes it possible to prehang a door in four minutes. The 40-sq. ft. table is the
key item in Permaneer's Jamb Master System lbr prehanging prefinished and premachined doors in a work area of only 750 sq. ft.
Doors can be prehung as needed to fill orders almost as quickly as it would require to fill orders from warehouse inventory.
The finish on Permaneer doors and jambs is a tough, durable wood-grained vinyl veneer, factory laminated and capable of withstanding household abuse, bumps, scratches and stains. Jambs and hollow-core doors are formed from dense particleboard, specially engineered to provide a smooth, rigid surface that serves as an excellent substrate for the vinyl lamination.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.
Stripping Made Easy
Stripping is the hardest and most time-consuming work in floor care. To avoid the oroblems involved and to insure proper adhesion of floor finish, Nyco Floor Film Neutralizer should be added to the final rinse water. This rinse solution will instantly neutralize any alkaline film. It will also greatly reduce labor time in rinsing and will condition the floor to be sealed orooerlv.
Il too strong a striiping solution is used to strip the floor, leaching may result. Nyco Floor Film Neutralizer used in the tinal rinse will help restore the color, the firm claims.
WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca.9ll0l.
Go Turtle, Gol
An unusual new caulkine tool looks very like a small red turtle,-and it's the "fastest, handiest turtle in the West."
It is no longer necessary to painstakingly work for hours to obtain a neat, attractive "bead" of caulk in corners and intersections. This small nylon tool smooths. packs and trims the caulk with one stroke, saving up to 807o ofcaulking labor costs, says the manufacturer. lt separates the excess caulk into an easily removed strip, leaving that neai,
straight, professional-looking seam desirable but, until now, so difficult obtain.
The tool is self-aligning and available in widths ol lf 4" (standard, most popular size), 3116", and 5/16". Sold iri the Mico Caulking Kit containing one Mico Caulker and one 4 f1. oz. tube of Mico Flexo-Caulk 222 (white) for $2.40 postpaid; or in the Mico Caulker's Pack, containing one Mico Caulk Router (carbide-tipped hand tool for routing out old caulk), one Mico Master Caulker in size described, and two 4 fl. oz. tubes of Mico Flexo-Caulk 222, for sil.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.
Lock Up Electricalg
A unique device that literally "locks up" electric equipment is now being marketed by Mercury Mfg.
Smaller than a pack of cigarettes, Plug Lock (TM) contains a plug receptacle and three numbered dials. Si,:rply insert the plug into Plug Lock, twirl the dials and the equipment is inoperative. To remove, just dial the three-number combination.
It prevents unauthorized persons from using valuable power equipment and it prevents accidents with children by rendering dangerous tools and machinery harmless. Hand saws, power drills, lawn mowers, edgers. stereo equipment. sewing machines, etc. can be locked up in seconds.
It fits both two and three prong I l0V power plugs and comes with a plastic strap for attaching power cords.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

Free Reader Service
For further informotion on oll New Products ond New Litero ture, write fhe Merchont Mogozine, 573 So. Loke Ave., Posodeno, Co. 9l l0l. Pleose mention issue dote ond poge number so we con process your requesl foster! Thonks.
Nails For All to See
An improved sample card for their line of colored interior panel nails has been introduced by Philstone Nail.
The attractive two color card measuring 6" x 9" contains actual samples of the l2 standard oanel coordinated colors available, is now blister packed instead of skin packed. Company leels that the blister shows the colors to better advantage with less glare and it also should have a lonser counter life.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.
It can be applied by a small spatula to patch cracks and a plasterer's trowcl for large, flat areas and requires no additives to use.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.
Universal Mirror Mount
A universal fender mount and universal cab mount mirror have been introduced by Allis-Chalmers Corp.
Both are cushioned in a vinyl channel fbr added shock resistance.
The cab mirror features include an adjustable stud mount for secure head positioning, heavy chrome plated steel arm assembled for added rigidity and vibration reduction, and large rectangulur hcads for greater viewing area.
The fender mount mirror attaches to the lront fender without interfering with hood operation. An exclusive squarestock mount provides positive vibration control. Vinyl coated mounts protect car or truck finish.
Cab mirror, designed to llt all cabs has a swivel bracket that allows fitting to any contour. Wide angle viewing for added safety is provided by 4x6 convex mlrror. "Breakaway" design allows easy adjustment and prevents damage when accidently hit.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.
What's Your Bag?
Free Reader Service
For further informotion on oll New Products ond New Literoture, write fhe Merchont Mdgozine, 573 So. Loke Ave., Posodeno, Co. 9l l0l. Pleose mention issue dote ond poge number so we con process your request foster! Thonks.
to accommodate various size bags and contai ners.
WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 9ll0l.
The Weathered Look
'Colonial Barnboard' faithfully reproduces the patina and texture of weathered oine boards. claims Bruce Paneling and Molding. It is printed and embossed on 1007o hardwood plvwood pancls.
The pattern was designed from carefullv selected oine boards which had withstood yeais of exposure to the elements. Knots, burls and the weatherworn grain have been faithfully reproduced. The deep gray base coat collects in the crevices and valleys of the embossed srain.
'Barn-board' panels are available in 5132" and l/4", thicknesses, in 4'x8' sheets. in 5 colors. Soecial thicknesses and lengths are available for industrial uses.
All-Weather Cement
A plastic, all-weather cement that meets a wide range oi d-i-y tasks including roof leaks and repairs has been developed by Celotex, the building materials division of Jim Walter Coro.
The comoound is called Celotex AWP Cement and can be applied under all weather conditions.
It also can be used for setting or repairing roof flashings, gutters, sills, patching and protective coating for damaged trees, pointing up chimneys and can be used for coatins exterior foundation walls.
Eco-Tone Products has a new multipurpose bag holder called the Rover. It is designed to take the heavy work out of every day tasks like trash removal and yard work and can hold different size trash cans or plastic bags. Used with the bag alone, the Rover serves as a holder for grass clippings, leaves and other throwaways. An open front allows the bags or cans to be removed easily, with a minimum of lifting.
The Rover is constructed of sturdy, heavy gauge steel, and includes an attractive polyethylene lid that fits securely over the top while in storage. The Rover is available in four models with the more deluxe models featuring adjustable legs
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.
Sink or Swim
Sinkmaster has a new counter top display designed especially for use at the retail level.
The garbage disposer display (24" x 24" x 17") is easily assembled and holds three models. A header at the top identifies each model together with its features and benefits. The display is free when ordered with a minimum quantity.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Maker Mountlng Eary
The Toggler fastener provides a screw anchor for mounting shelving, hardware, cabinets, mirrors, lighting fixtures, etc. to walls and ceilings. It has elasticitv or "memorv" - holds with a firm gri-p in wood, diywall, ceiling tile, hollow block, concrete. Made of noncorrosive. non-conducting polyproDylene: it accepts screw sizes #6 - # 14. ' lt -works in ahv thickness inataitial from I /8" panelins-to solid concrete: can be toslled (exoan-sion of toeeler wines) in miGrial 'subh as drvwalf-up to 3T4t' thick. The same fasteher cari also'be used as a wedge or compression sleeve. Holds from 100 - 590 lbs. shear force, depending on application.
The Toggler comes in three sizes to meet nearly any application requirement. U.S. Government approved on G.S.A. contract No. GS-00S-15789.
WRITE: The Merchant Masazine. 573 So. Lake. Pasadena. Ca.9ll0l.
D-l-Y Door Opener
Designed for do-it-yourselfers is this new Genie "Model GS-201" radiocontrolled automatic garage opener system (shown) by The Alliance Mfg. Co.
Completely assembled in one easy to carry, easy to install package, the new chain drive unit comes with one AR-30 radio receiver and one AT-35A portable transmitter.
Radio controls add to personal security and enable motorist to op€n and close garage door without leaving the driver's seat, now made even more troublesome by mandatory seat belt interlocks beginning with 1974 cars.

Other features of the Model GS-201 include built-in light, instant reverse, exclusive quick-release handle, and planetary gear drive system. The GS-201 handles single or double size residential doors up to 7 feet high. U.L. listed and CSA approved, the system complies with all FCC requirements.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.
Electronlc Watch Dog
The Pradco DT- I l5- I detector-transmitter alarm uses electronic sensors to "sniff' the air continually for toxic fumes, smoke, gases. A special heat detector also senses fire conditions. When potential dangers occur, the DRll5-l activates alarm circuits, instantly sounding its own loud warning.
It also transmits a small electronic signal to one or more remote RA-l receivers, setting off additional warnings. Remote receivers, like the detector units, are plugged into standard I l5V AC house outlets. The remote receivers can be placed anywhere in the area served by the same transformer pole. Signals are transmitted through the existing electric wiring. No special installation is needed as both units are self-contained
One detector-transmitter alarm can activate many rer.notely placed receivers for widespread alarm protection. Converselv. numerous detector-trans-
mitters can monitor many areas, repor. ting to a centralized, single alarm. Different transmitting channels are available in case neiehbors are usins Pradco alarm svstemsl
WRITE: ThE Merchant Magazine, 573 So. Lake. Pasadena. Ca.9ll0l.
Goncrete Placemeht
A complete line of concrete placement equipment has been announced by Greenstreak Plastic Products. Included are 36" square plastic hoppers with 8" or 12" discharge, elephant trunk in 6", 8" and 12" diameters, and accessories such as clamps and collars. The hoppers are said to be easily cleaned because of the smooth plastic sides which flex and release dried cement.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.
Onebeam...oracarload
Merlo to Hold Top L-P Posts
Louisiana-Pacific Corp., anticipating the July retirement of William H. Hunt, chairman, has named president and chief executive officer Harry A. Merlo to the additional position of board chairman effective immediately.
The board also approved plans for a $20 million construction program in Alaska and the Intermountain areas.
At their Seward. Alaska saw-
Twln Harbors' Redwood Div.
G.E. Anderson, v.p. and general manager of Twin Harbors Lumber Company's California div., Arcata, has announced their wholesale product line's expansion to include all items in redwood lumber.

Richard "Dick" Harmer. formerly redwood sales manager, CalPacific Manufacturing Co., will manage the newly created redwood department. Harmer brings 15 years of redwood experience to
mill, construction has begun on a chip mill and export chip loading facilities. The mill will have an annual capacity of 130,000 chip units.
Export chip loading facilities will consist of a rail siding and pneumatic blowers to convey chips from the mill to ships at the deep water Seward port. Raw material from the interior will be supplied via the 480-mile long Alaska RR which terminates at Seward and from L-P- operations on the Kenai Peninsula, said Merlo.
CORNED BEEF, cabbage, draft beef (and a remarkable quantity ot other beverages) leatured Shasta Cascade Hoo-Hoo Club's annual lrish Nite Burney (Ca.) Bash. Nearly 100, from Medford, Or.,Sacramento, Ca., and points in between, enjoyed a strictly social evening. (1) Ticket time, club prez. Ed O'Kelly on the left. (2) Meeting chairman "Brandy" Brandeberry, v.p. Bill Harrison. (3) Don Merical, Glen Ainsworlh. (4) Bob Shepard, Wayne Murphy, Glen Dietz. (5) Glen Forney, Keith Smith. (6) Frank Shaw, Jim Ellsworth. (7) Brad Broyles, Frank Rook. (8) Mike Webster, Jerry Ensworth.
Howard Blager to IFP
Twin Harbors and is well known in the industry in both domestic and export sales. The new redwood sales program includes plans for converting rough green lumber into dry finished products.
He is headquartered at the main office in Arcata. Twin Harbors also conducts extensive wholesale operations of all Western softwood species from their two branch offices located in Palo Alto and Santa Ana.
Howard Blagbir has joined International Forest Products, Pomona, Ca., in a consulting and trading function.
With a long and extensive career, from sales, through manufacturing and resource planning, he was until his recent resignation manufacturing v.p. and a director of American Forest Products Corp.
In addition to trading at the mill level, he will do consulting with International Forest Products' customers.
Complete Custom Milling Facilities, We like them BIG!
two timb_er sizers . 1".g9 timberc & wlde sizes our speciatty large metchcr with profiles resawing, fenc e cutting .
square, bevel
Lumber Market Regained
Former framing markets for utility grade softwood lumber have been regained and expanded by revisions to HUD-FHA minimum property standards.
In 1970, HUD-FHA refused to continue acceptance of utility grade framing for non-bearing partitions and for exterior walls supporting only roof and ceiling loads. FHA claimed the utility grade would not qualify by engineering calculations for these uses.

A cooperative industry association project resulted in favorable utility stud wall tests which proved that2 x 4 utility grade studs of minimum stiffness properties, covered with the minimum acceptable FHA cladding, can withstand lateral loads which greatly exceed required performance.
HUD-FHA has accepted the test results by the issuance of revision Nos. 56 and M-24 to the singlefamily and multifamily minimum property standards. The revision increases allowable stud spacing from 16 inches to 24 inches and removes snow and live load roof limits for utility stud walls.
Group Holds Mini-Convention
The first mini-convention ever held by Hoo-Hoo International's Jurisdiction VI, which covets much of the West, was held recently in Fresno, Ca., in conjunction with Club 31's annual Sports Day. Club 31 acted as the host group.
Delegates were in attendance from as far away as Honolulu, Hawaii and Albuquerque, N.M.
The business sessions concentrated on the aims and objectives of the organization and such practical aspects as local club publicity, meeting programs etc.
The group later visited Yosemite National Park in a chartered bus and toured the Mariposa Grove of Giant Sequoias.
SNARK of the Universe (1) (international president, that is) Phil Dawson; Al Smith, Corcoran, Ca., and Mini-Convention chairman Bob Wright, Reid and Wright. (2) Jack Cheshire, Albuquerque, N.M., addressing meeting. Seated, (left to right) Gary Johnson, Kingsburg, Ca.; Charles Raney, San Diego; Ham Ahlo, Hoo-Hoo Club No. 31 president, Dan Johnson; Jim Jones, Supreme 9, Jurisdiction Vl. (3) Delegates and wives board the bus for trip to Yosemite. (4) Ham Ahlo, Honolulu. and Snark Dawson.
n Roller Delivery
n Construction Hauling
trTimber & Pole Hauling
n Roll-off Delivery and Line Hauling out of the North
n Local and Line and State Wide
Tropical Woods from Mexico
by Eugene BreeskincocoBoLo
Dalbergia, Legum. Western Mexico
Wt. 65-75 lbs. per cu. ft.
FAMILY: Leguminosae.' Most of the trees are subtropical although related to black locust and mesquite. Tropical timbers have been in the markets of the world for a very long time and are among the most valuable for cabinet work, carving and other purposes where beautiful woods are appreciated.
Many species are valuable for dyes, gums and resins, drugs and medicines.
SPECIFIC NAME: Dalbergia
Granadillo. Cocobolo is a valuable Central American timber which has been in use in the United States, particularly for handles of cutlery, for more than 65 years.
It was first introduced to the trade from Panama, but the principal sources now are western Costa Rica and Nicaragua. Heartwood may well be referred to as rainbow hued, but upon exposure to sunlight and air, the lighter colors merge into a deep brick-red with black striping or mottling. Weight: 62-76 pounds per cubic foot.
Cocobolo is one of the most important woods in the cutlery trade, being extensively used for knife handles because of its beauty of color and grain, fine texture, dense structure, ease of working and the presence of an oily substance which not only tends to waterproof the wood and keep its shape after manufacture, but also makes it very easy to polish. If the smooth
surface is rubbed with a cloth, it acquires a waxy finish without the use of oil or wax. Prolonged or repeated immersion in soapy water has little effect on the wood except to darken its color, an important consideration in the case ofkitchen and butcher knives.
It is also extensively used for tool handles, brush backs, inlaying, musical and scientific instruments, steering wheels and expensive machinery. Some of the more figured wood is made into jewelry boxes, canes, marimbas, beads, forks, spoons, buttons, chessmen and other fancy articles. Common names throughout Central America are granadillo, nambar, hormigo and macacauba.
Story at a Glance
ldentification and description of four important tropical hardwoods from Mexico .... next month, we will present four more Mexican hardwoods as described and explained by Breeskin.
GONCALO ALVES
Palo de Cera
Astronium
Anacardioceae
PRIMAVERA
Primavera
Roseodendrum
Bignoniaceae
Mexico
Wt. 40-50 lbs. per cu. ft.
This often has been erroneously called "white mahogany". When first cut, it is pale yellow or cream color which darkens with exposure to air and light, changing to a yellowish-rose color resembling Ceylon satinwood.
The sap of this tree rises and falls with the moon and the trees must be cut in the light of the moon when the sap is deep within the tree. Primavera also means "Spring".
CANALETE
Bocote
Cordia-Boraginacea
Western Mexico
Wt. 65-75 lbs. per cu. ft.
Bocote This wood grows from Mexico to Venezuela but supply is very limited. The timber is considered excellent for veneer, fine furniture and turned objects.
The heartwood is tobaccoreddish with irregular brown streaks and variegations often resulting in striking figures. It has an oily, waxy appearance and finishes well in manufacture. It has limited commercial possibilities because of its scarcitv.
Elias Breeskin is a partner in a conxparly based in Mill Valley, Ca., and Mexico City, Mexico, that imports hardwoods from South of the border.
Wt. 60-70 lbs. per cu. ft. Palo de Cera Related to sumach. most of the goncalo alves sold in this country comes from Brazil. The wood is hard, heavy and famous for its glass-like finish. It is well suited for cutting into veneers. It has a rather pleasing figure and bears some resemblance to golden ebony or coromandel. It is noted for durability. The denser colored material can be used verv well for knife handles.
SOURCES:
Arboles Tropicales de Mexico, T.D. Pennington and Joe Sarukhan. National Institute of Forestry. Mexico, D.F., 1968. Tirnbers of The New World, S.J. Record and R.W. Hess. Yale University Press, New Haven, Conn., 1972.
Know Your Woods, A. Constantine, Jr., Bronx, N.Y., 1959.

AFP Hardwood Llleralure
American Forest Products has prepared a number of product sheets covering each specie. In addition to a general description of each hardwood, these sheets contain such information as color, texture, grain, luster, weight, working properties, durability, strength and end uses.
Rsdwood Exteriorr Brochure
A new full-color, 8-p. brochure from Simpson Timber presents ideas for exteri6r use of redwood, utilizing lumber from clear all hear{ to the garden, or common, grades; completed projects, ranging from condominiums and commercial structures to remodeled buildings, outdoor amenities, lighting standards. and other accents. Architectural details are shown.
Handy-Van Brochure
Complete specifications and information about the new Handy- Van/Heavy-Duty commercial vehicies from Champion Home Builders Co. are in a 6-p. free brochure describing both the 24' and the 28' modgls.
Paint Ad, Promo Guide
Personal delivery by salesmen of the 1974 version of the Pratt & Lambert "Annusl Guide to Profttable Paint Pronkttio,t" has been completed. Furnished a$ two separate manuals, an ldea Book and Clip Art Book, the guide provides store managers and clerks with complete information on all advertising and promotion programs planned for the entrre year.
Printing Particleboard
The National Particleboard Assn. has a free bulletin on direct printing and finishing of particleboard that covers the choice 6f th'e substrate and the preparation of its surface, and seven steps in the fi.nishing schedule from base coating through to the final drying process.
Tech Reportr
These two reports have been published by the Forest Products Research Society, 50c ea., Dept. 2, 2801 Marshall Ct., Madison, WI 53705. (Payment to accompany request.)
(ll Future Outlook For Oregon's Particleboard Industy reports increasing demand, for residues, anticipated reduction in lumber production, increasing processing costs for coarse residues, and competition from other particleboard producing areas pressure Oregon's particleboard industry to limit its production to the availdble supply of lbw-cost residues - planer shavings and plywood and veneer trim.
{2} Trends ln Forest Land Values points out that, while land is usually thought of as a fixed resource, various factors can increase or decrease its value. Thus, forestry investments can be flexible - iorest lands can be profitably bought and sold if company policies are ffexible.
Small Bucinest Economics
"The Common Sense Economics of Small Business", by George Wedemeyer, (509) is part of the continuing manasement aid series from the Natioi'al Association of WholesalerDistributors.
A Stlcky Wicket?
A new catalog featuring the complete line of Webtex brand adhesive products is available lrom Essex Chemical Corp. It details the five maior adhesive categones.
Marlite 10' Planke
A full-color catalog page, providing detailed product inlormation on Marlite's new l0' plank series, shows the five woodgrain and four designer planks, as well as harmonizing moldings. The l6"xl0' t&g planks are installed with concealed metal clips and wallboard adhesive over old walls or new framing,
Certain-Tsed'r Complete Line
An l8-p. booklet descibing in detail the expanding line of building products by Certain-teed Products is ttow available.
Know the Ropee
The extensive line of Samson Braided awning cords, clotheslines, sash cords and utility ropes is described in their free hardware division catalog. Over 35 brands are listed.
Nevama/s 1974 Full-Line
A new lull-color, 8-p. folder displaying the entire 1974 collection of Nevamar high-pressure plastic laminates is now available from Exxon Chemical Co. It includes color reproductions of each Nevamar laminate design and color, highlighted by their extensive line of special and dimensional finishes.
Steel Framlng Report
" Framing with Steel" is a new 4-p. Steel Residential Builder Report by the American Iron and Steel Instituts. The two-color brochure describes the total method of steel framing in residential and light construction including the reasons for the rise of steel framing.
Metric Gulde
" Metric Sustem Guide - Volume I" is the first and only such guide in the United States dealing with orientation and structure of metrication in this nation. Call (800) 558-5011 toll free, or write J.J. Keller & Assoc.. lnc., 145 W. Wisconsin Ave., Neenah, Wi. 54956.
Free Reader Service
For further informotion on oll New Products ond New Litero ture, wrile fhe Merchonl Mogozine, 573 So. Loke Ave., Posodeno, Co. 9l I 0l . Pleose mention issue dote ond poge number so we con process your requesi foster! Thonks.
Floor Noise Problems
A fast and economical approaeh to solving between-floor noise problems in low-rise apartments, townhouses and condominiums is discussed in a new 4-p. brochure that describes the Kaiser FirTex Carpet Board floor/ceiling systema wood-joist system - which claims to effectively control transmissions of airborne and impact sound.
Chain Saw Prolecte
A new $1.25 booklet ftom Homelite illustrates 22 different projects that can be built using a lightweight chain saw. Each has been designed so it can be completed within a single weekend.
Handyman Projeclr
A 2-p. bulletin that illustrates typical d-i-y projects the handyman can make easily with Harvel Lifetime Vinyl boards and 'posts is available from Harvel Plastiis, Inc. Detailed material lists and instructions are included for patio tables, a backyard screen, cold frame or seed bed, shelving, lamp or sign posts, and others.

Fiberglars Shinglec
Woodlands laminated fiberglass shineles for residential use are described in a new 4-p. Johns-Manville brochure. It points out how a double layer offiberglass extends the life of the 285-lb. shingles, available in six warm colors.
Tlmber Constructlon. Manual
The second edition of the "Timber Construction Manual", by the American Institute of Timber Construction, is now available from the publishers, John Ytf9v,{^Sons, Inc., 605 3rd Ave., N.Y.. N.Y. 10016, at $15 per copy.
Lett@l"s
WOOD COUNCIL CITED
A. D. Bell, Jr., publisherThe Merchant Masazine
573 So. Lake Ave.Pasadena, Ca. 9ll0l
Dear Al:
Awards given by environmentalists to the forest products industry aren't too frequent. So the American Wood Council is naturally pleased to receive Environment Monthly's 1974 Honor Award in the category of Advertising and Public Service.

Our citation appears on the page l3 of that publication's enclosed April issue announcins the awards. You'll also notice thai other forest based orsanizations have received awards in o'iher categories.
Sierra Club, please take note.
Cordially,
Boyce P. Price Executive v.o. American Wood Councill6l9 Mass. Ave., N.W.
Washington, D.C. 20036
The award states in part thut AWC "has earned its Honor Award for an enlightened program that would work just qs weLl for other Less enuironmentalLy wonderful materials." Other firms cited were Georgia-Pacific and the Fiberboard Corp.-ed.
David Cutler, editor-managerThe Merchant Magazine
573 So. Lake Ave. Pasadena, Ca.9ll0l
Dear Dave:
I enjoyed the article in your May issue that covered our triD to Australia and New Zealand. You were certainly correct in your statement "Despite the temptation to sightsee, the group mostly maintained a busy schedule of plant tours. seminars, conferences. ."
I look iorward to going back on a vacation next time.
Dave, I would like to call your attention to two errors in the story. You indicated that both Don Brown and I represent Mullin Lumber Co. Actually, neither Don nor I have anything to do with the Mullin orsanization. We are both with Terry Building Centers. The Tarzana operation is one of our yards. We tend to be very proud of the name Terry Building Centers, as I am sure Wayne Mullin must be proud of the name, Mullin Lumber Co. The two
organizations really should not be coniused.
Always enjoy reading your magazine. Dave, Keep up the good work. Very best regards,
Terry MullinPresident Terry Building Centers
18551 Oxnard St. Tarzana. Ca. 91356
LUMBER PRICES
Dear Dave:
This year has certainly been one ol the stransest ones that I can remember and all oi us seem to be guessing what is ahead of us.
I am very anxious, Dave, to see the National American Economic Reoort which you have probably received by now. This is a most unusual and ambitious industry undertaking and I should think that you would want to give it some space in the magazine.
I have always had a somewhat jaundiccd ooint of view about economic expcrtisc and I suspect that my reaction to this renort will be with a certain amount of skepticisrr.
Your odvertisemenl in the Merchqnl Mog,ozine will be reod by decision mokers in Alosko, Arizono, Colifornio, Colorodo, Howoii, ldoho; Montono, Nevodo, New Mexico, Oregon, Utoh, Woshington, ond Wyoming.
Ralph Lamon Lamon Lumber Co. 703 Market St. San Francisco, Ca. 94103
We certainLy agree on the importance of the NAWLA Economic Report. It appears on p. 12 of this issue. It no doubt wilL (rightLy or Llrongly) influence industry thinking for years to come.-ed.
Poritions wantcd 25( a word, minimum 22 words (22 words = t5.50). All othcrs 35( I word. min. 20 words (20 words = J7.00). Phone numbcr counts as onc word. Boxcd rdr tl extra. Fancy hcadline or bordcrs t2 crtr.. Box numbcrcd ads add t|.50.
HELP WANTED
EXPERIENCED LUMBER salesman wanted for inside counter sales for old established retail lumber firm in L.A. area. Salary open. Reply box 120, c/o The Merchant Magazine.
LUMBER TRADER
Well known and well rated Sacramento, Ca., wholesale firm has opening for I or 2 experienced traders. Must live in area. Reply Box I 18, c/o The Merchant Masazine.
MANAGER for two retail operations - lumber & building materials & home inrprovement center in San Bernardino. Repfy Box ll7, c/o The Merchant Magazine.

LUMBER-PLYWOOD traderenterprising wholesale lumberman with experience in buying and selling lumber and plywood. L,ventual general managenrent position il'qualified. Salary, bonus, benetits. Central California location. Send complete resume. Confidential treatnrent of all replies. Write box I 19, c/r-r The Mcrchant Magazine.
MANAGER AND SALESMAN needed for retail lumber yard in South San Francisco. Minimum ten years' experience. Steady job. Phone: (415) 761-l5l-5.
OREGON PACIFIC Industries - Fairlield, needs experienced lumber trader. Must have established customers in No. Ca. Contact Ralph Heath, (707) 429-t7 | l.
MAJOR SOUTHWEST lumber manufacturer & distributor of wood products is looking ior: Lumber Buyernrust be familiar with most Canadian mills and mixed car mills here in the U.S., knowledge of M idwest and Eastern lumber yard requirements would be helpful: Salesman/Tradersknowledge oi Eastern territory. All replies treated confidentially. Reply Box 123. c/o The Merchant Masazine.
GIassflf fied Adven tfisem@oDts
HELP WANTED
REGIONAL LUMBER SALES MANAGER
Nced an experienced lumber tradcr/buyer lbr No. Eastern rcgion, headquartered N.Y. area, to handle nurchases lbr 20 wholesale distributi()n ccnters. Cornpensation comnrcnsurate with exoerience and ability. Excellent I'ringe benelits. All rcolics conlidential. Contact or send rcsunre to: T.C. Houston, GeorgiaPacilic Corp.. 900 S.W. 5th Ave., l)ortland, Or. 97204, (503\ 222-5561 .'ln cquul opportunitr ernplorer M/[
KNIFE GRINDER
Good oavins oosition for the risht man iri a' we-ll'established comoa-nv with a verv well eauinoed sriridinl room. Sticker knorileh'ee oieferred Write Mutual Mouldine. 621 W. l52nd St., Gardena, Ca. 90247 or call collect Frank Te mple , (213) 321Ori77.
COUNTER MAN
Must be exoerienced retail lumber & building materials, Glendale, Ca., area. Telephone (213, 245-843 l.
POSITIONS WANTED
A REAL PRO - intimate knowledee of nrass merchandisers and wholesilers: Ca., Az., Nv., Midwest. Seek position, especially as rep. with stable company. Reply Box 122, clo The Merchant Masazine.
AGGRESSIVE, personable salesman/trader selling profitable direct mill T&T business to all types of industrial accounts in the California area seeks change for more moneycommission basis only. Write box l2l, c/o The Merchant Magazine.
Namcs of advcrtiscrs using a box numbcr cannot bc rclcascd. Addrcss all rcplics to box numbcr shown in ad in carc of Thc Mcrchrnt Mrgezlnc, 573 So. Lrlc Avc., Prsrdcnr, Crllf. 9ll0l. Dcrdllnc for copy b thc 20th. To crll In rn rd:.(213) 192-Mt or (fl5) 3.0G6(X)0.
MATERIALS WANTED
REWARD
For information leading to pine stud mills which will pull their clears for a premium price, $100 cash money paid upon acceptance first order. Steady source of 8' clear 2 x 4s needed. Reply to Box 6, The Merchant Magazine.
Attention Pine Dimension Mills
Premium paid for your clear, 2 x 4 and2 x 6 pullouts. Accumulation basis, full truck and trailer lots. For company name and address, write box -5. c/o The Merchant Magazine.
BUSINESS OPPORTUNITIES
LUMBER & HARDWARE STORE in Aloine. Texas. Owner must retire. Excellent climate. Big potential. Cash for inventory, balance on easy terms. John Whiteside, 4807 Menaul, N.8., Albuquerque, N.M. 87110, (505) 255-1223.
WANTED
Proven stocking distributors required to work in close relationshio with new wood turning and spindle manufacturer. High quality Hemlock, some Alder 8/4, t2/4, t6/4 - 9" thru 96". Exclusive territories considered. Reply stating particulars to Box ll6, c/o The Merchant Maeazine.
SERVICES OFFERED
LUMBER HAULING c-Q TRUCKTNG rNC. (213) 638-78-5 1 5-501 East Centurv Blvd.. Lvnwood. Ca. X)262.
ilERCltAt{T CussrflED! Call: Ol0 792'3823 or Ol3) tS2-409E or 015) 346-60|Il
Monufoclurers
Window ond Door Fromes
Deloiled Millwork
Wordrcbes r Louverc
Distributors
Folding Doors
Mosonite Heritoge Erick Ponel:
Termite Conlrol ond Pesticides
Cox Hordwore
lite-Beom:
X-Lux ond Emco
Woddell qnd Fsrq Wood Mouldings
Timely Sofely Decols
Fomowood ond Epoxybond
NflERGHANT NNAGAZINtr BUVtrRS2 GU!Dtr
lilililillllllililllllllllllllr tos ANGETES AREAlllllllllllllllllllllllllllllll
IUMEER AND IUMEER PNODUCIS
Abiribi (714) 546-5444
Al Peirce Company. ..(213) 580-0874
American Forest Products (Rrallo) .(714) 875-1550
American Forest Products (Cerrltos), lnc hardwoods 12131 773-9200
American Foresl Products (Van Nuys) (213) 786-7056
S. F. BAY AREA
Sir,lmons Hardwood Lumber Co. . .(213) 685-5880 Simpson Buildino SuoDlv Co. ...i2131 773-8178
Sourn Bav Redwood Co.
South Bay Redwood Co. Southwest Forest Industries
Structures
Sterlrng Lumber Co.
Sun Lumber Co
Tacoma Lumber Sales, lnc.
Twin Harbors Lumber Co
United Wholesale Lumber Co
Valk Wholesale Lumber Co.
Vance Lumber Co.
Virginia Hardwood Co.
Wendling-Nathan Co.
Weyerhaeuser Co.
Warehouse (Anaheim)
Woodland Products Co.
TREATEO LUMB€R_POLES_PILINGS-TIFS
Treated Pole Builders, Inc.
Sa4 .Antonio Const. (213) 865-1245
BUILOING MATERIALS-PAINT-HARL'WARE--E1C.
Moulding co
SAN FRANCISCO
BUILOING MATERIALS-PAINT-HARDWARE-ETC SASH_OOORS-WIN DOWS-MOU LOIN GS
GREATER BAY AREA
LUMBEFI AND LUMBER PRODUCTS
Amercan Foresl Products, (Newark) rnc hardwoods
Bonnrngton Lumber Co
Georgra'Pacrlrc corp
Georgra.Pacrlrc Corp {San Jose)
Georgia-Pacitic Corp. (Redwood)
Hrggrns Lumber Co (San Jose)
Hrggrns Lumber Co {Unron Crty)
Hobbs Wall Lunrber Co. lnc
Louisiana-Pacilic Corp.
MacBealh Hardwood
Niesen Forest Producls
Srmpson Burlding Supply Co
Simpson Trmber Co
Twrn Ha.bors:-umber Co
VJeslern Pine Supply Co
West Range Corp.
Weyerhaeuser Co
BUILOING
IREATED LUMBER-POLES
Koppers co., Inc.
Wendlrng-Nalhan Co
.(415) 692-3330 (41s) SU r.s363
SPECIAL SERVICES-TRANSPORTATION
Californra Bedwood Assn.
Redwood Inspection Service Union Pacifrc Rail.oad ..
ARCATA
Arcala Redwood Co
Holmes Lumber Co, Fred C
Srerra Paqlic Indusl(es, Humboldt Flakeboard Orv
Srmpson Burtdrng Suppty Co
Srmpson Trmber Co
Tacoma Lumber Sales, Inc

Twrn Harbors Lumber Co
Twin Harbors Lumber Co. (Redwood)
ANDERSON
Krmberly-Clark Corp
Paul Bunyan Lumber Co
CLOVERDALE
G&RLumberCo
Krnton Div. (Rolando Lumber)
Rounds Lumber Co. west Range Corp
CORNING
Crane Mrlls
EUREKA
Loursrana-Pacrltc Corp
Holmes Lumber Co , Fred C.
FORT BRAGG
Holmes Lumber Co., Fred C. Nresen Foresl Producls
FRESNO
American Foresl Producls
Buller-Johnson Corp.
Georgra-Pacrlrc Warehouse
Hedlund Lumber Sales. Inc.
Selma Pressure Treating Co.
HOLLISTER
Nrcolet ol Calrlornta, Inc.
7s5-8s64 RIVERSIDE&ORANGECOUNTIESAREA
Ab,rrbr .(7r4) s46-6444
n."ri""n
CATIFORNIA
GRASS VALLEY
lnland Lumber Co.
REODING
Ame.rcan Forest Products
SAMOA
Loursrana.Pactftc Corp
UKIAH
Coast Wood Preserving. Inc.
Lyly & Sons
WILLIAMS
San Antonro Const Co .. SACRAMENTO
EVERETT
Srmpson Burldrng Suppty Co
KIRKLAND
Srmgson Eurldrng Supply Co
LONGVIEW
Unron Pacrtlc Ratlroad
MOSES LAKE
Srmpson Burldrng Suppty Co
OMAK
Erles-Coleman L umber Co
Brc o-K rnz ua
RENTON
Sound Floor Coverrngs. Inc
SEATTLE
Duo-Fasl Washrngton
Georgra-Pacrlrc
OREGON
ALBANY
Wrllamette Industfues. Inc.
BENO Unron Pacrlrc Rarlroad
COOS BAY
Coos Head Lumber E Plywood
CORVALLIS
Bonnrngton Lumber Co
DEXTER Amelcan Lumber Specles
EUGENE Al Perrce Company American Forest Products. OG Shelter Products, Mldgs. Oiv Fremont Forest Products....... Georgra-Pacrfrc Corp
Twrn Harbors Lumber Co Unron Pacrtrc Rarlroad WHITE CITY Ameftcan Forest Products, Weyerhaeuser Co. .. MEDFORO Founlarn Lumber Co, Ed Unron Pacrlrc Railroad
Duo-Fast Oregon
Georgra-Paciic Corp
Hampton Lumbe. Sales Inlsnd Lumber Co. ....,.,.... Loursrana-Pacrfrc Corp.
Gypsum Co. Oregon-Pacrf ic Industries. Inc. Paramrno Lumber Co.
Forest Prod.-Times Mirror
Pacrtrc Railroad
Coasl Lumber InsO Bureau
ROCKY MOUNTAIN WYOMING STATES COLORADO COLORADO SPRINGS
Colorado Spnngs Supply Co
Colorado Wholesale Supply Co.
Crawford Ooor Sales (Chytraus, Co.)

rnotor lodgres
Hl!rr0[uuCImmffi08il mm8lt0u|il
Now, any corporalion or organization with employeel who are required to trrvel crn participate. Special ravingr rre avaih lblo up lo 15% al our 28 lodger in Calilornia, Colorado, Atizon! end olher plrticipating lodger co.rt-lo-co!tt. Altach your burinerr card lo thir rd lor further inform!tlon rnd rpplicallon.
STANLEY P. BEATTIE
Stanley P. Beattie, president ol Fife Lumber Co., Tacoma, Wa., died March 21. ol a heart attack. He was 64.
Mr. Beattie, a veteran of the lumber industry, was the president of Sea Tac Lumber Co., South Hill Lumber Co., and Be-Me Investments.
He was a member of the Tacoma Elks Lodge, Fife Lions Club, Washington Athletic Club. Tacoma Yacht Club, Home Builders Assn., Western Retail Lumberman's Assn. and a board member of the Tacoma Retail Credit Bureau. He was also a member of the fraternal order of Hoo-Hoo.
Survivors include his widow. Doris; two daughters. his mother. two sisters. and two grandchildren.
TYALTER F. TAYLOR
Walter F. Taylor, president of Taylor Lumber Co., Anaheim, Ca., died April 18, oi a heart attack. He was 64.
Born 19l0 in San Angelo, Tx., Mr. Taylor was a member of the Rotary Club, the YMCA board, the board of the Anaheim Memorial HosDital. the board of directors of the E[ Camino Bank and advisory board of Goodwill I ndustries.
Survivors are his widow, Grace: two daughters, two sons, one sister and one brother.
H. Louis Lake, 63, owner of Garden Grove Lumber Co., Garden Grove, Ca., died Aoril 26. as a result of a stroke.
Born July 15, l9l0 in Garden Grove, Mr. Lake attended Occidental College and was the tirst mayor of Garden Grove, from 1956-1960.
He was a member of the Elks Lodge, the Lions Club, Santa Ana River Watershed project, the California Water Resources Agency, and a board member of the Emlen Hoag Foundation and the Orange County Insurance Agency. Mr. Lake was the first v.p. of the Orange County Water District board and was a Mason and a Shriner.
Survivors are his widow, Dorothy; two sons, a daughter, two sisters and four grandchildren.
RUSSELL ................35 oAVTDSON PLYWOOO & LUMBER CO...............10
SHELTER PRODUCTS, R.F. NIKKEL OIV. .1'I
ooolEy REDWOOD CO..............................33
ESSLEY & SON, O.C. .............51
FOUNTATN LUMBER CO., EO..........................5
FREEMAN & CO., STEPHEN G. ......................34
FREMONT FOREST PRODUCTS .....................30
GALLEHER HARDWOOO ....,.,.,,4
G & R LUMBER CO. .44
GUERTN TRANSPORTATION CO. ....................29
HEXBURG LUMBER SALES |NC......................48

HILL LUMBER CO., MAX .22
HOBBS WALL LUMBER CO. .........................25
HOLMES LUMBER CO., FREO C. ....................24
Elmer O. Wenholz, 68, owner of Wenholz Lumber Co., Paramount, Ca., died April 12. of cancer.
Born March 10, 1906 in Wood Lake, Mn., Mr. Wenholz formerly worked for Bower Lumber Co., Compton, Ca. and for the Geib Lumber Co., San Gabriel, Ca.
Mr. Wenholz was a member of the Peace Lutheran Church and beloneed to the Kiwanis Club ol Paramount.
Survivors are his widow, Edric; two sisters, one brother, one step-daughter and one step-son.
HUNTER WOODWORKS...................... COVER ll
TNLAND LUMBER CO. COVEF lV
INTERNATIONAL FOREST PRODUCTS ........,.....34
LAMON LUMEER CO. .................23
LANE-STANTON LUMEER CO.................coVER I
MARQUART.WOLFE LUMBER CO. .........,........32
MUTUAL MOULDING CO. .41
NtcoLET OF CALTFORNTA ............................6
PAN ASIATTC TBADTNG CO. ..........27
PAUL BUNYAN LUMBER CO. ........................48
PENBERTHY LUMBER CO. ...........................21
PH|L|PS LUMBER SALES ............................43
PRODUCTS SALES CO. ...........7
RA|N FOREST lNC. ...................................33
ROLANDO LUMBER CO.
Rounds Lumber has spent 40 years findinghard to find things.

130,000 grape stakes overnight?
A snap.
25,000 board feet for some wooden whatchamacallits by tomorrow afternoon?
A somewhat tougher request, perhaps, but we'll fill it. Just like we've been filling tough orders for people all over the United States for some 40 years now.
In fact, it's that kind of digging and willingness to go after the unusual order, be it big or small, that's built the Rounds reputation.
Which is why a lot of customers think of us as sort of a last resort. (You know, if Rounds can't get it, it probably doesn't exist.)
Which is all well and good.
Except for one thing. Being a last resort seems to keep some people from thinking of us as a first resort. And that's a mistake.
After all, if we're so good at finding the hard-to-finds, imagine how good we must be finding the easy-to-finds.
twenty-seYen yeffis, wete loggedsome pretty impressive delivery stories,
You need big-time service to get big, And Inlond Lumber is one of the lorgest independents in the business, In most coses, we con give you one-doy turn-oround on your lumber ond building moteriol inquiries, So within twenty-four hours ofter you go Inlond,
picked order while we're delivering yours, Next time you need fost service on competitively priced lumber let Inlond get you out of the woods, Coll us ot 714/783-OO2l, Or write for the full Inlond story. lnlond Lumber Co,, 2l9OO Moin Street, Colton, Colifornio 92324. ,,::i,l:',:1,?
lorge, well-mointoine_d fleet I N LAN D time. And we'll hondle your of modern troctors, Eoch is t-Uff eeR G6. inquiry the some woy, #",5:: ?J"Kruii?;
