Merchant Magazine - June 1971

erchondising ond News [eoder-Since 1922

Plywood.

Just about the same for everyone.

Except us.

We specialize in adding something more. Service.

Today's plywood is a versatile productstrong and dependable, When you order, you know what to expect.

With us, you know exactly when. We stress service. Service that won't give you time to get bored.

And we guarantee quality.

With a full range of Standard, Standard P&TS, CC, CC P&TS, Underlayment (both C and Solid Crossband) and White Fir Brushed 303 Siding all with exterior glueline. T&G also available.

Give us a call. We can make plywood almost exciting!

formcrly CAilFOtNtA tUl,lSER MEICHANT |lerchqndising ond News leoder since 1922 fuilE, t97l YoLUitE 49, lf0. 12

tfrl$lllnltntilmttlntlullilltfllltil MAJ0R NEWS and FEATURES fllllllllllnllntillnltlillfllllltrlllllllllll{zull

MOBILE HOME MANUFACTURERS SOLD BY RETAILER

A CLASSY TRUCK AND A CLASSY MESSAGE MAKE SAIES

ERA ENDS WITH LAST WHITDWATER, SAWLOG DRIVE

SERVICE IS VITAL FACTOR--SMOOTH SELLING SERIES

SMALL BUILDERS AT THE EDGE OF BIG CHANGES

WESTER,N SERVTCE OPENED BY E. L. BRUCE DIVISION

NEW OFFICER,S ANNOUNCED BY fiIE PACIF'IC LUMBER CO.

NFPA ANNUAL SETS NATIONAL PROGRAM PRIOR,ITIES

EI,LS MEMORIAL AWARD RESIDES IN WASHINGTON' D.C.

REMODELING MARKETS POTENTIAL STILL GROWING

SOth STOR,E IN BUILDERS EMPORIUM CHAIN OPENS

WHEBE TO TAKE YOUR QUESTIONS ON NEW LUMBER SIZES

PACIFIC COAST HARDWOOD DISTRIBUTORS

Publlshor A. D. B€U, Jr.

Edttor Davld Cutler

Ascoclote Eilltor &n.l

Advortlalng Productlon Mgr. Richerd Heckman

Clrculetlon Marsha Kelley

NEPNESENTATIVES

NOBTHEBN CAIITOBNIA & PACIFIC NON,TITWEST Cal Wood, advertlslng and news, 5 Genoa Place, San Franclsco, Celif. 9413ii. Phone (415) 391-0913. San Franclsco Bllllng Offlco' 203o Union St., San Franclsco, Calif. 941113. Phone (415) 346-6@0. SOUIIIEBN CAIIFONNIA Teal Tlss. advertlslns and news, 5?3 So. Lake Ave., Pas&dena, Callfornta 91101, Phone (213) 792-3623 or (213) 792-4098. NEW YORX Bllllnsslea & Flcke, Inc., 137 East Sdth St., New York, N.Y., 10016. Phone <21'2) 5.32-L632. rwfpwEsT Btchard llecllor. advertlslnS anal news, P. O. Box B, Xenta, Ohto 45385. Phone (519) 372-6471.

EDITOBIAL O.FrICES

WESTERN LUMBER & BUILDING

MATERIAI,S MERCHAI{T IS PUb- llshed monthly at 678 So. Lo'he Avo.. Poradono, Collf. 0u01, Photro (21Si ?02-802S or (218) 709-400E by Callfornla Lumber Merchant, Iic. Second-cla8s postage rates pald at Pasadena, Calff., and addltlonal olflces. Advertlshg rates upon request.

SUBSCRIPTIONS

Chango of Adrlrers-Send subscrlp- tlon orders and address changes to Clrculatlon Dept., Western Lumber & Bulldlns Materlals Merchant, 5?3 so. Lake Ave., Pasadena, clallf. 9u01. Include address label from recent lssue lf posslble, plus new address and zlp code.

SubscrlDtlon Batos-U.S., Canada, Mexlco-and Latln Amerlca: $4-one year; $?-two years; $9-three year8. Overgeas: lDs-one year; lD8-two yeara. Slngle coples 50t. Back coples 75l when avalleble.

Tho llfierchsnt M8gazlno serves the members of the: Arlzona Lumber & Builders Supply Assoclatlon, Phoenlx: Lumber Merchants Associatlon df Northern callfornla, Los Altos; Montana Butldlng Mate- rial Dealers Associatlon, Helena; Mountain States Lumber Dealers Assoclatlon, Salt Lake Clty and Denver: Lumber As8oclatlon ot Southern Callfornla, Los Angeles; Western Bulldlns Materlal Assoclation, Olympla,-Washlngton.

IHE MERGHAIIT

ie on inilepend,ent magazine, for the lumber ond, building tnotaria,le ind,ustry, concentrating on merchan d:ising, mnnag ernent ond, acsu,rote, fochnl newe.

is ready for delivery. lt's full of descriptions and prices on every item offered by Fountain. In addition, it is jammed with ideas on various uses of lumber, technical details on specifying and selling laminated timbers, codes on decklng and hundreds of other useful bits of informat on. You'll find this handy, tabbed reference saves hours of hunting...and once you make selections, it takes just one stop to pick up pract cally any lumber products you need. Cal' {or your lree copy now!

Heoding Them Off ot The Poss

COLOGY continues to be one of the hottest u topics in general discussion' With the jockeying for the 1972 presidential election race beginning early, there is scarcely a politician of either party who isn't up to his campaign button in some facet of the ecology question. The same holds true of a remarkably large portion of the public. Those without strong views on the subject are about as scarce as a good 5( cigar.

Everyone agrees that cleaning up and preserving our environment is a good thing. The rub comes in when we try to decide how to do it. One of the biggest obstacles is that real subject knowledge seldom matches the enthusiasms and passions generated by the subject. Too often, well meaning people are doing more harm than good to the cause of ecology simply because they act and react from a lack of understanding of the problems and possibilities involved.

The forest products industry particularly suf{ers from this gap between what a well-intentioned public thinks is needed and what is actually most desirable for the greatest number. Large segments of the population still are convinced that they can t'save our trees and forests" by eliminating clear cutting, by closing access

roads, by limiting the sale of Forest Service timber and restricting the use of pesticides in forestry.

Should these measures be rushed into law in a flurry of good intent, the result could do injury to our national forest resources of the worst kind while delivering a body blow to the American economy.

Until the public, its representatives and opin' ion molders can be fully enlightened with the information they need to reach a rational deci' sion, the industry will continue to be plagued by people who are pretty well convinced that most everything they hear from the industry is, at best, a distortion.

The momentum of the ecology issue is such that it became for industry a question of priorities as to whose mistakenly-held opinion they should first uy to correct. Wisely, the legislators and the media people were first approached and given as much of an education job as could be presented.

We hope it takes. If it doesn't, laws laden with a potential for perhaps irreparable damage will begin ticking away, ecological time bombs that could inflict upon our country's only renewable resource injuries that might take decades to diagnose. let alone cure,

WE T'IANT Y0lf...

to have otd Grorvth, Kiln Dried, Same FULL Measune Rechryood

A. No, that's a completely difierent department. Jerry Higman, v.p., tract housing and industrial sales, runs it.

Q, What was the setting up perbd' Iike?

Sellins a new kind of customer Story ot o Gfonce

A. Just like starting a brand new business. Reliable had had a couple of mobile home and component maker accounts as early as 1967, but we really were starting from scratch,

A. None in California we know of. As for the other l0 western states your magazine covers, wetre not sure enough to say.

Q. Do you recotntnend, the business lor the aaerage retailer?

A. Nq definitely not. Chances are he doesn't have enough customers to absorb the entire inventory.

Q. How about a retailer alread'y sell' ing builders?

A. No dice there. Ifhile buying requirements are somewhat related, it is really a separate business and a highly specialized sales field.

Q. What is your trade areo rww?

When Reliable Lumber Inc." Rosemead Calif., decided to try and sell to the mobile home manufacturers. they were fortunate to obtain the services of Ray Van Ide, a 33 year veteran of the lumber business whose experience includes operating his own business for more than a decade.

Q, Nun tha,t you hnue been operating lor nearly two years, Ray, lwp d,oes it look to you?

A. It's beginning to be very gratifying. Now we have people calling us on the recommendation of others, quite different than when we started.

Q. How long wu it betore you lelt you had, a .going thing?

A. It was more than a year before we passed the go/no go stage. We etarted in a bad sales period, the first quarter of 1970.

Q. Relio,ble Lumber lws long been actkte selling tracts and ild,ustrials. Do you get into any ol tha,t?

What ha what happens wh€ lumber dealer sets lumDer sets up a department to sell module and

when a retail mobile home manufacturers . the problems, the potentials, the grief and the joy, in this Merchant Magazine interview with Ray Van lde, mgr., mobile home lumber sales div.

Q. Whnt are the most irnportant factors in setting wp a d,epartm,ent like this?

A. Four thingso (l) capitelization, (2) learning what your customers need and want, (3) how much and kind of inventory to carry and (4) selling it . . that's the big one.

Q, How d.oes capi.talization d,ilfer lrom an ord,inary lumber operatinn selling conlrqctars?

A. You've got to be willing to go all out on this thing. Remember, you have no lien rights and the cash flow is considerably slower. We normally expect payrrent in 30.45 days, with a builder the usual time is more like 10-15 days.

Q, Who is your conrytitian?

A. Other lumber companies, wholesalers like Far West Fir Sales, Fir & Pine Lumber C,o., Pine Ridge and Inland Lumber Co.

Q. Aoy retailers?

A. The four county Los Angeles metropolitan area.

Q. How lar away haue you soW an account?

A. We figure we can sell and service in about a 350 mile radiug.

Q. What other areas in the west would be suitable lor an operation such as you haae?

A. This is really in the nature of a guess, but I'd say Sacramento, Portland, Eugene, south of Seattleo Boiseo Phoenix, Tucson and Denver.

Q. You seII mostly n mobile home manulacturers nou), uhat i"s the potential lor the lactory builts and modules?

A. We think it could be as big as the mobile home business is todav.

Q.'In fue years, what percentage ol the single lamily home market da you see mobile and, mnnulactured hornes taking?

A. A lot of people say fifty percent.

Q. How na.ny custunners d,o you haae now?

A. About a dozen, with a potential of several more. On a basis of sales, we figure we are in the top three in the L.A. area among suppliers of mobile home manufacturers.

Q. How is your oolume ol sales?

A. The latest final figures we have are for March, when we did double what we had done theprevious year. It's our biggest month ever.

Q. How iloes'71:72 laoh?

A,. Better, getting better all the time. ln five years we should go off the chart. This is turning out to be a better thing than we expected.

Q, Getting bach n the selling, Ray, hnw ums it at the inceptian?

A. Youove got to be prepared for a Iong pull in the sales end. We called one account practically ev. ery three weeks for more than a

We use a lot of falldown due to the manufacturer's specialized production line uses. We remanufac. ture a lot of stock for them.

Q, CouLd a frm conceiuably use custom, mihl lacilities?

A, I suppose so, but you would be making constant trips to the mill. We boughr machinery to avoid that problem.

Q. Haoe yoa used, the custorn mills?

A. We have a little.

A. They really hurt. This will bring about the use of substitute materials faster than anything'else.

Q. Do you see manulacturers going to new metal lrarning systetns such as Alcoa's new Alumilrame?

A. Probably nog it is too difficult and expensive for the plants to con. vert. The only thing that could do it would be if the price of lumber went up to the point where it paid them to make the change.

year and a half before we sold anything. This is also where capi. talization counts. You've really got to be able to go all the way with the thing.

Q. Do you talk mostly to purchasing agents?

A. Yes, and that's a different thing than selling builders. The p.a.s are responsible for buying between 800 to 2,000 items. Chances are they dontt know much about lumber.

Q. Is that why there haue been cases ol, shall we cahl it, unconoentionol uses ol lumber in mobile homes?

A. Yeg and that's why one of the most important things we do is to educate customers as to the best useq, grades and species. Initially, they are not too receptiven generally, but as the advantages are there, they usually become so later.

Q. H"* do you hand,le the inaentory set-wp?

A, We have a five acie lot in Temple City where we do most of ihe milling and have covered storage.

tlEtDlllc questions on the involved requirements 0f his customers, Van lde reliei on comprehensive information files he has oompiled for his specialized sales field,

Q. Haae you hnd, any particul,ar problems seroicing atcounts?

A. No unsolvable problems, but they really keep us hustling. Produc" tion hold.ups aren't allowed, the line can't go down.

Q. A"y examples?

A. It doesn't bother them to get you up at six a.m. to make sure you'll have what they want. Reliable's flexibility and cooperation providing this kind of service has been a gr€at benefit. Our yard superintendent has been here at 4:30 a.m. loading trucks.

Q. Hoae thc mills up northbeenhelplul in supplying spciahy items?

A. Yes, special lengths.

Q, How haue recent price hikes in lurnber and fl,ywooil ofrected you?

Q, How rnuch ol a mobile home is made ol wood or wood, products?

A. Lumber, plywood and underlay. ment are the biggest single dollar cost in the unit.

Q. What was the efrect ol the new lumber snndard,s changeouer?

A. Brrrr. Don't mention it. But we have passed through the worst part of it.

Q. Whom do you see as your luture competitors?

A. Possibly other dealers, major lum. ber manufacturers, some are eye. ing the field now, even mills from as far away as Canada.

Q. Wiil your ma,rket use nore lwnber in the luture?

A, Yeso manufacturers are using more wood for decoration, trying to get away from the tin box look. Aluminum people are trying to dupli. cate the loolc of wood. They have some advantages as their product is maintenance free and weighs lers, an important factor in this market. But there is really noth. ing that can do the job like wood.

^tr=,rd"'ffi-lu HWtWffiF}=,

Every square inch can sell

,THE advertising space on your r vehicles is extremely valuable if you use it well. But before you consider telling folks who you are, ask yourself what your vehicles themselves say about you. If your cars and trucks are getting a little old and rusty; if they smoke too much and look a little seedy people could get the idea that that's the kind of company you are. Any vehicle carrying your company name should carry it proudly on clean, well-kept vehicles.

And what about that name and the other important things you want to tell your customers and your community? If you are not sure, seek the best advice available to you. A competent desigrr or advertising service could help.

Together you will determine where on the vehicle are the best positions for your messages. Where will the vehicle spend the most time? [n daylight or darkness? Or both? Parked? In trafiic? Will your vehicles be seen more by pedestrians than by drivers? Is one group more important to your

business than another? Perhaps you want the top of the vehicle marked, for the benefit of people in buildings who.either use your products and services" or should be aware of them, If you drive by night, consider re-

Story ot s Glonce

A sharp looking vehicle is a good place to spread the word about your company . . here's how to plan it.

flectorized signs that "come to life" in the beam of headlights. What color scheme? What message? Do you want your vehicles to tell the story of the company's quality? Convenience? Service? Do you want other drivers and pedestfians to know your company is friendly? Fast? Efficient?

A great deal of research and ex-

perience has been collected on vehicle identification. It is known, for example, that uniformity of color scheme and message on all your vehicles is important.

Pictures speak louder than words, but a short clear message is vital. Pictures can be of your producto serviceo or trade-mark.

The back of the vehicle is read best by other drivers. The front is read next best. The sides are most effective in town, where pedestrians will see them. Copy should be kept at pedestrian and driver eye levels.

Studies have shown that no matter how well desigrred your message, a more important consideration made by pedestrians and drivers is the cleanliness of the vehicle.

Even more important than cleanliness, the public is most concerned about-and reacts most strongly tohow courteously the vehicle behaves.

The public you need to infuence reacts to your vehicles almost as if they were human representatives of your comPany.

DEATH OF AN INSTITUTION

Last whitewater sawlog drive

HE great whitewater sawlog drives, a colorful, excit. ing chapter in American history, will probably end for all time when Potlatch Forests, Inc., completes its 197I log drive down the turbulent North Fork and main Clearwater Rivers to Lewiston" Idaho.

Doomed by the impending completion of the giant Dworshak Dam on the North Fork of the Clearwater, the Iast drive got underway recently when Potlatch drive crews entered the upper reaches of the North Fork behind some 5I million board feet of prime Idaho logs. It was expected to end in early June, depending on river conditions. However, low water and large numbers of jams have been known to extend the drive well into the summer months.

The last Potlatch drive, the 40th to be held on the Clearwater since the first drive was organized in 1928, brings footage totals to more than one billion, 774 milr lion board feet of logs delivered in the mill pond at Lewiston.

Led by Charles "Red" McCollister, bull of the woods and a veteran of 2l years on the river, the Potlatch drive crews follow the logs downriver, breaking up jams and forcing stranded logs back into the main current. Armed with the lumberjack's traditional pike pole or peavey hook the 34 members o{ the drive crews will work, eat, and sleep on the river until the drive is completed.

Their horne for the duration o{ the drive is a floatine "wanigan" comprised of two bunkhouses and a cook-. house, all mounted on huge, air-filled rubber pontoons. More than Il5 feet long and 26 Ieet wide, the wanigan precedes the drive crews downstream, usually tieing up at a difierent, and sometimes two or three sites each day.

With the completion of Dworshak Dam marking the end of the log drives, trucks and trains will take up the job of hauling the logs to the Potlatch mills, where they will be processed into a variety of products, including finished lumber, laminated beams and decking, plywood, tissue paper and paperboard.

SPll(ED B00TS, guts and the agility of a cat are prerequisites in this business (top). Hot, soapy water (cented feels mighty good after a long, chilling day on the Clearwater. Rearing crew (bottom) seeks the key log that will permit this center jam to "haul" and, hopefully, unravel itself.

SNfl@@TH SELLING

by George N. Kohn, Marketing Consullonf Copyright-George N, Kahn

the means of his existence. It supports his family.

He will resent it if you simply go through the motions of assisting him.

Service Thqt Sells

Too many salesmen perform services mechanically, without thinking of the enormous effect they have on volume. The buyer must be made to feel that you really care about him, that servicing is your and your firm's way of showing appreciation for business received.

The follow-through is also a big part of servicing. Don't assume that a service lwill be performed auto. matically by your company. Check into it personally-and let the customer know you are giving it your personal attention. If, for example, you have ordered display equipment for him, make sure that it arrives in good shape and that the customer is using it to the best advantage.

SALESMAN'S ROLE

The salesman, of course, is the major factor in servicing. He must determine a customer's needs and then sell him what he can resell to the consumer.

Bill Avery, an asbestos cement salesman, has servicing down to almost a science. Customers trust him so completely that they allow him to decide what they need and merely sign the orders.

Bill's sales manager told me:

"When he first started selling, Bill didn't realize the importance of servicing. He complained about it as an extra chore.

ooOne day he lost a good customer because he had re{used to help prepare some dealer prornotion on his product. I was going to let Bill go, but I had a feeling he had benefited from the experience. He had. In the next six months. he became such an enthusiastic performer of customer services that they began sending me letters on how much they appreciated his help."

nEPRll{TS FoR SAIESMEI| This is a condensed version. Each lesson is available in an expanded form, in a 4-page brochure, size 8y2x11, printed in 2 colors on white glossy paper and is 3-hole punched to fit any standard 3.ring binder, Each subject in ttis expanded version is fully and completely developed in comprehensive detail and includes a self-examination ouiz for salesmen. Prices are as follows:

1 t0 I copies (0f each artlcla)........50 cents each

You must concentrate on turning up sparkling ideas that will make your product stand out in the customer's community. There must be a special efiort made in his behalf. Treat the buyer as if you were {} lawyer and he an important client. Make him feel that he is getting the best advice in the world.

The same is true for such services as demonstrations in his place of business. Get right out on the floor and demonstrate not for the customer but for the consumer. Act as one of his salesmen. This will really make the buyer feel that you are interested in his problems.

USE YOUR HEAD

Servicing is an empty gesture unless the salesman has made a thorough analysis of the customer's requirements and situation. This is where you can beat the competition.

Countless salesmen believe they can slide by with slipshod methods of servicing. They really don't understand a customer's problems because they haven't taken the time and trouble to investieate and sift them through.

Be able to say to a customer:

"Mr. Smith, I've looked thoroughly into your situation and this is what I think we should do."

This should be followed by a point-by-point analysis of his problem and a proposed solution. The analysis should reveal iletaiLs of the customer's business. In this way he knows that you did not merely skim over his situation. It takes longer to analyze a business but the dividends are worth it.

SHOW ENTHUSIASM

Your customer is enthusiastic about his business. Why not? It is

10 to

During World War II, many salesmen virtually stopped service-selling. They were glutted with orders and they believed that conditions would continue forever. After the war they realized their error as salesmen who were more alert, more aggressive riddled holes in their "safe" accounts. The salesmen who had built up no reservoir of goodwill through service selling were ruined by the competition. And that's the picture today. If you don't service with com' petence and enthusiasm you are doomed to be one of the also-rans.

SERVICES MUST BE USED

The best service in the world is of no value unless the customer knows about it and uses it. You must acquaint the buyer with the services your company ofiers and then make sure he takes advantage of them.

The salesman must back up these services by paying constant attention to the customer. Dig up helpful information on your own and give it to him. Listen to his complaints, an' alyze them and then do something about them.

If the customer is still dissatisfied. take his problem up with the highest level of your management. Let him know he is getting A-1 attention.

Are you filling this bill? This exercise is designed to help you an' swer that question. If you can check ttyes" at least seven times, your ser' vicing manners are first rate.

(l) Do you feel service-selling is a big part of ybur job? Yes D N'o n

(2) Are you aware thatyourcompetitor isalso offening extra service? Yes 5 No tr

(3) Do you know what extra services your firm offers? Yes a No tr

(4) Do your customers **" fllrtt, frlrfl

6) Do they use them? Yes ! No n

(6) Are you familiar enough with your product to make servicing effective? O No !

(il Are you tactful in suggesting new ideas to customers? Yes I No fl

(8) Do you exert leadership in the servicing role? Ye,s n No n

(9) Do you make a thorough analysis of the customer's problems before employing a service? Yes 3 No tr

(10) Are you enthusiastic about the customer's businsss and make sure he knows you want to help him? Yes [] No D

sidings, paneling, trim, facia board, dimension Fir

Small builder's big problems

The small building contractor stands o'on the thrmhold of an era that may see dramatic changes in building technology which could revolutionize his industry."

These changes include the transition from on-site to {actory building of less expensive homes, according to the latest issue of Bank of America's periodical, The Small Business Reporter.

Such changes will make it increasingly difficult for the small builder to compete in the lower-income housing market, the report states. The small builder also faces problems arising from the increasing sophistication and efficiency of larger competition.

Remaining constant in this highly fragmented industry is its continual exposure to fluctuating economic pressures outside its own perimeters.

"However, there will still be lucrative opportunities for the small building contractor in this creative and rewarding field," the bank says.

The industry's unique makeup also

continues-the construction industry consists primarily of small firms, the majority of them sole proprietorships with fewer than eight employes.

Sfory dt d Glonce

Changing conditions for one of the lumber and building materials industry's biggest customers is already causingwaves at all levels of our industry.

Attesting to the importance of the industry, new construction in the United States during 1970 exceeded $90 billion and provided jobs for several million people.

The report describes various aspects of the business, including getting started, licenses, taxes and permits, bonding, financing, and management.

A single copy of the report may be obtained free at any Bank of America branch.

E. L. Bruce in Boy Areo

Bruce paneling and moulding div. of Cook Industrieq, headquartered in Covington, Tenn., has opened its western service center in Emeryville, Calif., under the management of James A. Lewis, western district manager. At the same location a sister company, Quality Marble & Granite Co. (Quamagra), will warehouse and distribute its products also. Lloyd Malfatti is the manager.

The new center serves the thirteen Tfestern states. It is on the railroad with its own siding and within a few blocks of the East Bay freeways.

Original parent of the company is E. L. Bruce Co., now a part of the major Cook Industries complex. Bruce is known as the oldest prefinisher of wood in the world. While American hardwoods are the major line, the company also imports panel' ing from Japan.

The new service center has 26,000 sq. ft. of working space under roof and an additional 18,000 sq. ft. in its holding yard.

Lewis, after graduating from the University of Illinois and completing active duty in World War II, was associated with Holmes Eureka and Pacific Lumber Co.

New PElco Officers

The Pacific Lumber Co. has elected Stanwood A. Murphy chairman of the board and chief executive officer. Succeeding him as president is Edward M. Carpenter, exec. vp. since 1963. Robert B. Hoover, former vp-saleq has been elected exec. vp.

Exclusively for California . .

to more and more California dealers and dis. tributors. For year around supplies of dimension lumb,er ald precision-trimmed studs, depend on D&R.

Stanwood Murphy is the fourth generation of his family in the management of the firm. Murphy logged in the woods and rose through various responsibilities to become exec. vp. in 1956 and president in 1961.

Carpenter's election to president culminates his steady ascent through the ranks of Pacific, where he started work on June 20, 1933 tying lumber bundles in the factory at Scotia. He was elected vp.-operations in 196I and exec. vp. in 1963. Carpenter will continue to maintain his headquarters in Scotia.

Palco's new exec. vp. rose through the sales side. Bob Hoover joined the company in 1939, he became vp. in charge of sales in 1963, a post he retained until his recent election,

NFPA Annuql Meeting

Evaluating and setting national program priorities was the main business of the recent 69th annual meet. ing of the National Forest Products Association in Washington, D.C.

President Lowry W'yatt said the forest industry's re. sponse to the multiple challenges it faces must recognize that the industry is not dealing with isolated circumstances that are unlikely to recur. Rather, he said, "we are f a c i n g issues of the times which reflect the total world in which we work and live."

Interior Secretary Rogers C. B. Morton said the President's proposal of a new Department of Natural Resources from existing Interior agencies plus Forest Service and other resource and land management-oriented federal agenciesmakes "just plain good sense" in tying together management responsibilities.

Eponomist Dr. George Cline Smith forecast generally impyoving business activity for the next two years. "The lumber and plywood industry should benefit accordingly," he said, noting that there is no reason to believe a period of tight money is in the offing throu:gh 1972. He said by the year 2000 Americans will be consuming nearly 60 percent more timber than they are today.

New officers are: president, H. E. Sanders; lst vp., Stephen B. Moaer, Yakima, Wash.; executive vice president of the Boise Cascade Corp.; treasurer, John S. Rich. ards, Coeur d'Alene, Idaho.

l{ow, over 5,00,000 feet of dimenslon lunber and studs monthlt . marufactured especially for Souttgrn California construction needs.

Ad lleti would 4preciatc an oppodunig to tell you how you and your customers will benefit from u3ing depsndablc ll & R dimension and studs. You can reach him by calling 872-1280 or 78$11544.

A. W. IUETH, Lumber Sales

General Offices: Portland, Oregon 97201

60 Years Marketing Pacific Coasf Forest Products

Robert B. HoovEr Edward M. Carpenter Stanwood A. Murphy

llemlocl Studs from Warrenton Lumber Co., Warrenton, Oregon

Hemlock Mmension from Westport Lumber 00., Westport,0regon

Fast regulr occer siipmcnb by barge from Sou$ern 0regon and fie Columbia River direct to Southern California.

NTWS BR[TTS

While concern e,risls over the efl'ects ol recent increases in the cost ot' money and their inevitable impact on homebuilding, many observers still see a continuing good leuel ol 6zsiness into at least the 4tlt quarter low vacancy rates, high cash levels at S&Ls plas a pent-up demand dating back over more than 2 Years of record high interest rates are seen {ueling the present pace of business .

Col-Pacifc Mf g. Co., Arcalao Calif., has been bought by Crorcrt Zellerbach, und Simpson Timlm Co.; details are scarce' Price undisclosed Marquart-W oLf e Lumber has taken over the olcl Arthur A. Pozzi Co. yard in Or' ange, Cali{., and are stocking it with inuentory

Ole's haue opened a 60,000 sq. ft. hardware-lumber store in Pasaclena, Calif., their Bth Dirnensional West plans a move next mo. to the Anaheim area and larger quarters for their door operation .

NLBMDA lrus been concentrQt' ing more of theil plannirrg acl-ion on better programs f or on-site low cost housing; current {ed. gov. regulation,s are a stumbling block . Poway Bldg. Supply, owned by Poway Lumber, is among nearly 10 tenants for the new mall, built in the small Calif. town by the owners of the lumber co.

"Guidelines" for their tech. liter' ature publications .

Despite a slilt of 2.4% in '\pril housing starts from Mar., the seasonally adjusted rate of 1,903,000 was 'u,ay alrcad ol last lear's I,224,000: most of the decline was in muitiple units, sirrgles were up, tt swilch, t'ront tlrc rccerut pattern . some economists hacl forecast a diP from the high no. of Mar. slarts

Home mortgage interest rates dropped again.6th mo. in a t'ow, a new 2 year low; conventional wisdom holds they are near trt bottom,ing out... the recent climb in near-term iuterest levels on $$ lending is seen by some as meaning another upward adiustment in the prime rate

Sinpson Timlrcr has accePled timber, 7BB acres and S783,850 in err'h.ange lor land taken t'rom them, il'68 for the reclwood nt'I. park; final settlement has yet to be reachecl . Marcor Inc. has sone into l)enaer with a $75 mil- 'iio,, projet:t to build low cost housing over the next 5-7 years ' '

Denuer will be the new h,ome of Johns-N{anville; the move lrom their I'lew York ot't'ices should be comlrlete by Sept., '72 Silver Metal Proclucts, has expanded their l{ayrvard, Calif., Jrlant to 33,000 sq. ft. . Fleming Industrles, L.A., has a new 2nd.-home-market div., Wood' havenHomes...

helcl Compton, Calif., firm for an undisclosed amount of common strrck Acme ()encral Corp.. a bldrs. hardware firm, has moved its corp. I{Q to Pasadena, Calif., ,\nno Willisotr has started a new whole,.ale firm in Beveriy ilills, lJ:' t: ste:rn Pacifit' I' orest Products.

Security Pacific Nt'I. Bank predicts the 9-county S.l-. BaY Areti s perso,n,al income should rise 6.5/o to $24.7 billion, well aboae the 6.1/o hike exPected for the \lrest as a whole ' recent Underwriters' Lab. tests have set nerc low fire hazarrl classifica' tions for redrvood lumber and reclwoocl Jrlywood

Particlcboard Production is expected to reach 2.3 billion sg. ft. -(:l/*" basis) this year, a I5/o in(reese over last year . . walnut trees have become so aaluuble in G.B. that a full grown tree now soes for about S2,400 . . Port' land's Western Forcstry' Center ol)erls this month; membershiPs are ol)cll in, 5 categories

A surrey l:y' Fortune Magazine found BB/o of the chief execs. of their list of 500 corporations think economic tond'itions nill continue improaing this year; no boom is anticipated, tho a reseurch-oriented brokerage firm is quoted by the Wall Street Iournal as looking for higher '71 earnings for forest products industry stocks, followed by about a lo/o industry profit rise in '72...

T um- A-Lurn Lumber C o., Hood River, Ore., hafl a good openinSl for their new Decorator Center, reports mgr. Bob Baker Sweets C&talos has introduced their

l'ull prorluction {or lloise Cas' cade's LeGrande, Ore., particle' boortl plarut is expected before the end of this month . South' west Farest Industries' Phoenix, Ariz., mobile/module home plant is in limited production, completion is near ,

Sierra Pacif,c has acquired Johnson Sarvdust, a privately-

Dun & Bradstreet now has a research aid to help identify firms with their parent companies . . rlore than 250 patterns of wood moldings are available to the home picture framer mare than 2 million Americans will remodel their kitchens this year, according to an industry source, eachnew kitchen will represent an expenditure of between $3,000 to $20,000.

Wesfern Lumber ond Building Moieriols

A MILLION BOARD FEET OF HARDWOOD AND SOFTWOOD LUMBER IN INVENTORY, A MILLION AND A HALF LINEAL FEET OF HARDWOOD AND SOFTWOOD STOCK MOLDINGS IN INVENTORY, THE ABILITY TO MANUFACTURE HARD AND SOFTWOOD

MOLDINGS, BUILT.IN & SURFACE MOUNTED IRONING BOARDS, DOMESTIC AND EXPORT BOXES AND OTHER QUALITY MILLWORK PRODUCTS, BACKED BY OVER 35 YEARS OF EXPERIENCE.

ltrA rD@ws &

vfiews

ROBERT KIMBI.E president of the lumber Merchqnts Associotion of Northern Colifornio

,1546 El Camlno Ral, Sullc O Lor Afior, Colll.94o22 (4r51 94t.1617

rnHIS year marks a milestone in my - ca.reer in the building materials industry. Being elected president of the Lumber Merchants Association of Northern California is a singular hbnor for me since the association is held in such high esteem by the entire industry. *'t*

Being president will be no easy task nor will I take this responsibility lightly.

My executive committee is composed of first vp., James Webber, Hubbard & Johnson Lumber Co., Mountain View; second vp., Gordon Knott, Yosemite Lumber Co., Flesnol treasurer, Al Stockton, San Bruno Lumber Co., San Bruno; immediate past president, L1'le Schafer.

And Robert T. Butcher, San Lorenzo Lumber Co., Santa Cruz; Homer Hayward, Hayward Lumber & Home Supply, Salinas; Arthur Masters, The King Lumber Co., Bakersfield; Duane Bennett, Mead Clark Lumber Co., Santa Rosa.

All of these gentlement are tops in their profession and will provide a working team for the association that is capable of accomplishing the tasks at hand. ***

The members of the board of directors have indicated some of the goals they desire to be accomplished during this year. We will accept these tasks and accomplish trhem with the professional attitude inher'ent in our association. !t**

I can assure all members of the association that we.will attempt to provide you with the programs that will benefit your business and assist you in the progress you desire. We ask in return that you participate in these progrfms.

Ells Memoriql Tribute

"EYR|E," carved from a redwood root taken from the slopes of Mt. Tamalpais, Calif., was presented to the Forest ldustries Bldg., Washington, D.C.; as a memorial to Russell H. Etls by the directors of the California Redwood Assn. The title, "Eyrie," means "Aerial-a position aloft."

THE ARIZONA

By FRANK DAVIS executive vice president

t[HE Arizona Lumber and Builders ' Supply Association is offering its membership a g'roup Workmen's Compensation Program which is second to none in the industry.

This compensation program has, in its infancy, already developed a premium of over $230,000 per year. This premium was achieved with only a handful of membership companies

participating. A conservative estimate of twice this amount of premium should be developed by this time next year. This is just another benefit offered to a company by their membership in this association.

Naturally, the association and participating members are very optimistic as to the large dividends which could be in the offing. Of course, big dividends require good loss control measures. By this I mean good, safe and

THtr SOU]IHLAND

By WAYNE GARDNER executive vice president

R ECENTLY a well known trade pub- ^* lication for the building material industry carried an article on personnel and the need to train them for the building material industry.

One of the monumental tasks facing every building material dealer has been the hiring and training of new people. In most cases it was easier to "pirate" an employee from another firnr in the industry and frequently this was the course of action taken.

Training-the "on the job" type so common in this industry and many others, is a slow, arduous process. The new employee feels he isn,t learning fast enough, becomes disgruntled and perhaps leaves to go into some other endeavor. This happens not necessarily because the man was a slow learn- €r, or even because some of his

"teachers" were not knowledgeable. It was generally because the instruction periods were sporadic, no carefully developed program was followed, too much emphasis was placed on the product or products that one employee was familiar with, or on what the boss thought was important, when in reality they were not.

The only way these training problems can be overcome is to send the employee to a school, if such is convenient, participate in all the manufacterer's seminars if available. or enroll the new employee in a correspondence type training course designed specifically for the industry.

Until recently, no correspondence course of that type was available. Now there is such a course, professionally designed, covering the major areas of product knowledge for the man working in a retail building material business.

The Northeastern Retail Lumber

efficient operations within the lumber yards, the stotes, the manufacturing plants and all of the other businesses represented by our varied membership. As was pointed out in the Safety Panel at our 50th anniversary convention, "Safety Makes Sense and Dollars Too." There will be a complete report in the next issue of ?Ire Merchant Maguzi,ne.

Safety is in fact, a money making proposition it's "money in the bank." Conservative estimates during the panel indicated that for every dollar spent in accident prevention and loss control measures, at least three are returned! How often, in 'business, can you achleve a three for one ratio return on your investment?

Safety pays in many ways! Are you interested? Check with us for details.

Dealers Foundation developed the course, consisting of 16 chapters of material, divided into two loose-leaf manuals.

Although each chapter is filled with vital information, necessary knowledge for every employee dealing with the products sold, there was no way of checking the progress and retention of the student. LASC has added an evaluation sheet for each chapter, enhancing the learning process of each student,

Many retail firms now have people enrolled in the course. Some have added employees after seeing how well accepted and what improvement was being made by the original enrollees.

Truly, this training course is a unique opportunity for the building material dealer to satisfy the desires of his employees for increased knowledge of the products handled, thereby improving their productivity and making them better adjusted and better motivated employees.

If training is your problem, and it nermally is one of the bigger ones, call or write to the lumber association in either southern or northern Cali.fornia, for information regarding the course. It is available to all members of the industry.

Vtlestern Building Material Association

By R0SS K|[{CAID executive vice presid€nt

fT WAS a bis day at the WBMA r headquarters when the all industry advisory council, chaired by Wayne Mattson, met. The importance given this activity was illustrated by the fact that 13 out of 14 members of this group from 3 states were present. The day was spent in planning the annual convention scheduled for November 18-20.

Announcements will go out well in advance, outlining innovative changes being made. The all industry marketing conference in July will begin with a luncheon on Sunday the 18th, continue through Monday with meetings and golf. For the fishermen, a salmon derby is planned for Tuesday morn.ing at Westport.

The model state regulation on lum-

ber, discussed in 19?0 fall district meetings, continues to be extremely upsetting to our industry as its potential is discussed, analyzed and amendments are considered. WBMA's views were presented on April 16 when Bob Slettedahl, NLBMDA executive committeeman. and I met with M. R. Dettler of the City of Seattle and John Lewis, Olympia, State of Washington Weights and Measures. Dettler will chair the laws and regulations committee's meeting in July when some final decisions are made on this matter.

While these two men seemed to view things our way and offered assurance that our states would not be burdened with the regulation, we will keep in touch with these men and inform you of our progress.

WBMA Directors in 6 areas followed through in April with President Ike Parker's request for district yard visitations. The following firms served as "hostst'as personnel from

Building Moteriol Dcqlers Associotion

325 Fufler

Heleno, Montono 59601, 11061 112-2120

neighboring member firms visited in an evening yard tour and program. Word received back from those participating indicates all were very well arranged.and most successful: Eugene Planing Mill, Eugene, Ore., director, Moe Moyer; Suiter's Building Supply, Roseburg, Ore., director, Del Blanchard; Hoff's Better Living Center, Caldwell, Idaho, director, Charles Shafer; Van Petten Lumber Co., Walla l{alla, Wash., director, Bob Brinker; W. J. Conrad Lumber Co.' Coos Bay, Ore., director, Cliff Furlott; Keen & Howard's, Inc., Cen' tralia, Wash., director, Bob Bush.

A warm welcome is extended to the following new members of WBMA:

Regular: Basin Builders Supply, Connell, Wash.; Bayview Paint and Glass, Hoquiam, Wash.; Cashway l,umber Co., Baker Ore.; LaGrande Lumber Co,, LaGrande, Ore.; Midgley's Millwork and Glass, Eugene, Ore.; Reimers Building Supply, Albany, Ore.; Tigard Lumber and Building Supply, Inc., Tigard, Ore.

Aesociate: Armstrong Cork Co., Seattle, Wash.; Armstrong Lumber Co., Inc., Auburn, Wash.; General Construction Co., Anchorage, Alaska; J, O. Olsen Manufacturing Co., Eugene, Ore,; Sun Builders, Inc., Sunnyside, Wash.

Peterson Lumber Co., Helena; IImmett Madden from manager, A. W. Miles Lumber & Coal Co., Livingstoir, to contracting operations.

a'\OMPLETE explanation and inforv mation on the new lumber sizes and grading rules, and on the revised span tables, was made to dealer personnel throughout westertr and central Montana in a series of meetings sponsored by MBMDA and Western Wood Products Association, by Chet Cowan. Excellent attendance and good member participation was registered at these meetings in Bozeman, Billings, Great Falls, Havre and Kalispell.

A hearty, formal welcome to the

following new associate members not previously reported in thes,r columns: John Morris and Phil Norris, Viking Industries, Inc,, Portland; John Perkins, D-J Material Handling, L.rc., Billings; Jerry Miller, Marlite division of Masonite, Spokane. Vrtc're happy to "have you aboard.''

Changes on the local scene inclurle the following: Dan Filson to sales manager, Montana Mercantile Co., Missoula; Emmett Anderson from Grogan-Robinson Lumber, Poplar, to

With a completely new plant and location, Jack Ziegler is now operating Zig's Building Supplies in Bozeman. Will Easton and Zip Gillespie are the new owners and operators of Walker Lumber Co., Great Falls. Emory Matsko is a new face at Poulsen's, Inc., Great Falls.

Complete and speedy recuperation is the heartfelt wish for Mrs. Leonard (Goodie) Gorseth and for Leon Lowe, GAF Corporation.

Our sympathies are extended to the families of retired members l'. C. McBride, Midland, Inc., Glendive, and W. F. \Milling, formerly of Midwest Lunlber Co., Havre, both of whom have recently died.

Wertrrn Lumber on'd Bulldlng ,not dala ,ilEnCHANf

Montqnq

GAILEN DAi,i]

JUNE

Phoenix Hoo-Hoo Club 72-June, "Pinetop," details to be announced.

San Francisco Hoo-Hoo Club 9-June 9, beer bust, Lucky Lager Brewery, San Francisco.

Hoo-Hoo-Ette Club l0-June 10, meeting, Westem Ave. Golf Club Restaurant, Los Angeles.

Montana Building Material Dealers' Assn.-June 11-12, annual convention, Glacier Park Lodge, East Glacier, Mont.

Hoo-Hoo Club 181-June 12, family weekend, Knocti Harbor.

American Plywood Assn.-June 14-16, annual meeting, Gearhart, Ore.

8th Annual Forest Industries Marketing Conference-June 17-18, University of Oregon, Eugene, Ore.

Los Angeles Hoo-Hoo Club 2-June 18, meeting, Los Coyotes Countrry Club,

Willamette Valley Hoo-HoeJune 18, 30th annual golf tournament, Eugene Country Club.

Western Building Material Assn.-June 22, management/ sales seminar, Anchorage, Alaska.

Forest Products Research Society-June 24-28, 27th annual meeting, Disneyland Hotel, Anaheim, Calif.

Hoo-Hoo Club 3l-June 25, annual sports day, Kingsburg Country Club.

Western Building Material Assn.-June 25, management/ sales seminar, Fairbanks, Alaska.

Humboldt Hoo-Hoo CIub 63-June 25, golf tournament & stag nite, Baywood Golf & Country Club.

JUtY

Wood In Housing Around The World-July 5-16, exhibit and consultation, Thunderbird Winter Sports Center, Univ, of British Columbia, Canada.

Rogue Valley IIoo-Hoo 94-July 7, concat and election of officers, Rogue Valley Country Club.

Washington State University Engineering Extension Service-July 12-23, conference on plastics in building and constr"uction, Pullman, Wash.

San Diego Hoo-Hoo Club 3-July 18, annual golf tournament. Cottonwood.

is the PR0FESSI0IIAL'S Att PURP0SE PLASTIC Boat builders, furniture makers, cabinet makers, etc., have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under Fiber Glass!

Ready to use right out of the can, Famowood

applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, QUICKI!; SII'lllK; I3K€S StalnS, and will not gum up sander. When applied properly, Famowood becomes water and weath e r-o roof.

lxi'|;llir:r 16 matchins wood colors

BEVERTY

Bay Street

Rafael, Calif. 94901

mail address: P.0. B,ox 3433

phone: (415) 454-8851 (415)

45&8862

Remodeling's potential for profit still fabulous

aURRENT industry figures show U that there are now nearly 67 million housing units in the United States. Of this inventory, 40 million are at least 20 years old and thus represent an enormous potential remodeling market, according to Albert H. Fay, newly elected president of the National Home Improvement Council (NHIC).

Fay, who is a vp. for the building products div. of National Gypsum Co., notes that remodeling in all its varied forms has become truly big business with a market value approximating $17 billion. "And, with the steadily rising costs of new housing construction, there is a growing incentive to improve our vast existing inventorypossibly by seven to I0 percent," he explained.

Referring to current statistics indicating that home improvement ranks first in most U.S. consumers' preference for spending discretion-

ary income, Fay noted maturation trends already underway in the industry. One important indicator, he

Sfory d] d Glqnce

As consumers pick remodeling as their first choice for spending, a giant industry is forming to supply their needs.

said, is that many corporations, some national in scope, now are becoming interested in the vital remodeling market and are beginning to establish fully equipped and professionally staffed centers in strate.ic locations.

Fay pointed out that this movement is a distinct reversal of traditional grassroots level marketing methods which frequently saw the

contractor attempting to reach the consumer via door-to-door salesmen and telephone solicitation. Centrali. zation and professional upgrading o{ the selling function will firmly place the marketing of these services on a plane with other advanced retail operations. This will help measurably to provide control and assurance of quality performance, Fay explained.

Another significant trend, Fuy noted, is the growing sophistication o{ advertising and sales promotion methods which are designed to educate as well as sell consumers on remodeling services and materials. In line with these developments, NHIC is planning to substantially upgrade the industry.

High on the list of Fay's objectives for NHIC is the establishment o{ comprehensive training programs to ensure that the home remodeling industry will be well supplied with qualified craftsmen.

Choin Opens 30th Store

Others attending will be Mahlon Kilgore, Arrowsmith Co., L.A.; Frank Morrison, All American Fence, Colorado Springs; Herb Koller, Sfillamette Valley Mfg. Co.; John Van Denburgh, American Fence Co., Phoenix; and Lou Redman, Anchor Post Products.

Any Questions on New Sizes?

Changeover and acceptance of new lumber sizes and grades came quickly in the first three months of l97l to meet the April I deadline, reports Western Wood Products Association.

Approval by the Federal Housing Administration in November was followed by acceptance by the {our U.S. model building code groups, and by local groups where necessary,

Osgood Nomed Hordwood Rep

Robert S. Osgood, Inc. of [,os Angeles, has been named the exclusive sales representative in California for Robinson Lumber of New Orleans.

For ?B years, Robinson has been importing top quality tropical American hardwoods, handling such critical assignments as the Honduras mahogany planking in o'Gretel," the Australian challenger for the Americas'Cup, and special logs for requirements in the U.S. space program.

Let's Heor lt For The lrish

fusisting on Shasta-Cascade HooHoo club's annual "Irish-Corn Beef & Cabbage" night were Earl Brande. berry, Harvey Witherspoon, Joe Lawson and Joe Ainsworth.

Presiding was George Sisterhemn, with club dignitaries Roy Dunbar and Ed O'Kelley.

Fence Assn's. Cotorodo Meet

'Ihe International Fence Industry Association will hold its board of directors meeting in Vail, Colorado, this month.

Attending are S/esterners Robert OoDonnel, president of the IFIA, Master Fence Fittings, La Habra, Calif.; "Abe" Willis, Charley's Fence, Los Angeles, vp.; and sec.treasurer George Lyman, Albrite Fence Co.. San Bernardino.

In the 11 Western states, at last count, the new grades program had been presented by WWPA to 10,278 persons at 312 meetings, including 120 sessions attended by 3,470 distributors; 104 meetings fior 2,972 regulatory personnel, and 88 programs for 3,836 specifiers.

The five WWPA field men stationed in these ll states are available for presentation of the audio-visual program to groups, or for individual calls on dealers and other interested persons.

Their addresses and phone numbers are:

Chet Cowan, 1500 Yeon Bldg., Portland, Ore.97204, (503) 224-3930; Vic Riolo, Jr., 5533 Del Oro Court, San Jose, Calif. 95124, (408) 356-6658; Kay Kahus, 6632 E. Belleview, Scottsdale, Ariz. 85257, (602) 946B3B3; Larry B. Look, 6480 E. Mississippi Ave., Denver, Colo,80222, (303) 758-3874; Don P. Comstock, 4258 N. Bresee, Baldwin Park, Calif. 91706, (213) 337-3522.

AT RECEIII OPEt{lllG of new Builders Emoorium store, Hacienda Heights, Calif., (1.-R.) Richard Ferreil, merchandising mgr., So.Cal Commercial Steeh Walt Slaven; General Electric's Textolite div., discuss doit-yourself countertop with Everett E. Yount, president, Builders Emporium.

REBUItT St. Mary's Cathedral in San Francisco used wood extensively as finish material. Vertical mahogany battens, matching mahogany plywood panels, Brazilian rmewood paneling and teak plywood paneling add warmth to the cast,in-place reinforced concrete. Much of the wood was pressure treated by Koppers.

PERS@NALS

Martin Shea, gen. sales mgr. and Roger lYright, sales promo. mgr., E. L. Bruce Co. were in Arizona recently on a business trip.

D. R. Johneon, D. R. Johnson Irumber Co., Riddle, Ore., is the new pres. of the North West Timber Assn. Milton Herbert, Herbert Lumber Co., Riddle, Ore., is v.p.

J. O. Stevens and Mrs. Mamie Zoattn, owners of Northern Lumber, Sheridan, Wyo., have expanded their facilities until they cover about half a city block.

Wayne and Wally Hull, Hull Bros. Lumber Co., Los Angeles, have celebrated their firm's 49th birthday.

Walter Johnson, owner, Western Sierra Lumber Co., reports their new $250,000 home improvement center is for sale because the firm discovered they were in competition with their customers. He is the reeently retired chief of AFPC and Friden Corp.

Harold S. Eastman, Boise Cascade gen. mgr., has been named to an advisory committee of the U.S. Dept. of Commerce.

Burr Tupper is the new mgr.-building systems engineering for Kaiser

Gypsum Co. reports Robert A. Costa, v.p. and gen. mgr.

Glenn A. Hart is now gen. mgr. dist. and warehousing div., OregonPacific Industries, replacing David Grojean. Ilarold C. Huft succeeds Hart as div. sls, mgr.

George E. McCown and Peter S. O'Neill have been named vps. and Thomas H. Gonser elected asst. sec. of Boise Cascade Corp.

James R. Onstott is the leading Marlite paneling salesman in the Northwest region for 19?0, reports Robert J. Jones, gen. sls. mgr.

Mort J. Berger is the new national sls. mgr. of The Flecto Co., Inc., announces John E. Yetterli, pres.

Clayton C. Armstrong has been named sls. mgr,, unit structures dept., Koppers forest products div, Other promotions: Curtis A. Kizer to Southwestern reg:. sls. mgr. and Alfred E. Stocker, Pacific region sls. mgr.

Richard P. Neils is the new mgr. of marketing, plywood and door div., St. Regis Paper Co. Howard C. A. Hunter is the gen. sls. mgr.; Edward W. Neils, mgr. of marketing services; James S. Martin, mgr., marketing and prod. planning, reports Charles L. Morey, gen. mgr.

Don Philips, Jr., Philips Lumber Sales, Thousand Oaks, Calif., is proud of sons Jefirey and Ran-

dolph who are gradnating frcm college in June, lboth with scholastic honors.

Tim rilood has joined wife Ruth Jane Wood at West Range Corp's. Palo Alto, Calif., sales office. Tim was formerly sls. mgr. for ^ Thrasher Lumber.

Russell J. Hogue is the new pres. anii chief exec. officer of the Medforri Corp., Robert F. Higgins is the new v.p. and mgr. of the Medford operation. John E. Hansen and Kenneth E. Pickene were made assts. to the pres.

Dick Ilannum is pres, of a new wholesale firm, Lake Forest Products, fnc., Lake Oswego, Ore.

Dick Lambert, American Forest Products, Cerritos, Calif., Keith Swaner, Swaner Hardwood, Glendale, Calif., and others, recently attended the Northwest Hardwood Assn. confab in Union, Wash.

Jack Millikan, Lane Stanton Lumber, Industry, Calif., recently returned from a business trip in Arizona.

Harold Logan, after spending some t7 years with Cal-Door, has joined the sales stafr of Bel-Air Door Co., Alhambra, Calif.

Joe Miney, Delaney Sash & Door Co., Los Alamitos, Calif. has signed on as crew member of the sailing yacht Black Fin, one of the entrants in the Tlans Pacific Yacht race.

Tom Fleming, Fleming Lumber, Los

Pacific Coast Yellow Cedar

(alaska yellow & port orford)

excellent for: marina decks . home decks . pool decks . dock boards bleachers & stadium seating . school & park benches

properties of Alaska Yellow and Port Orford cedar:

highly resistant to decay

does not splinter

does not require painting: low maintenance

low shrinkage factor

freedom from warping and pitch

distributed by

Angeles, will once again be navigator on the Novia Del Mar in this year's Honolulu Race.

Art Bond, pres. of West Range Corp., reports the firm settled in after a recent move to the former Mol' laia Lumber Co. offices in Cloverdale, Calif.

.Iim Strait, Bellwood Co., Orang:e, ' Calif. was a recent business visitor to Denver.

Bill Hanen, Al Peirce Co., Newpolt Beach, Calif., is just back from a 30 day, 10 country European trip he took with his wife, Marsie.

Robert A. Christopher has been named manufacturing mgr.-prefinished operations, Evans Products Co., by Peter H. Koehler, exec, vp.

Frank McPherson is the new vp.-manufacturing and Sy Rodakowski is the new vp.-lumber sales announced Guy B. Pope, pres., Pope & Talbot.

Bill Van Doorn, mgr., administrative services, American Forest Products' American Box div.. is the new mayor of Fremont, Calif.

Jerry F. Gustafson, vp., marketing, Honolulu Wood Treating Co., assumed the presidency of the Wood Products Assn. of Hawaii. succeeding James W. Lovell, pres., Lewers & Cooke, Inc.

Charles G. Duffy is the new mgr. of information and education for the Western Forestry Center, Portland, Ore.

Leo V. Bodine retired as exec. vp. of the National Assn. of Manufacturers.

Joseph G. Hall, vp., GAF Corp., has been elected pres. of the Asphalt Roofing Mfrs. Assn.

Harold Stilson, Aberdeen, Wash., has been named manufacturing mgr.softwood lumber and plywood, Evans Products Co, Jay Calloway has joined the sales staff of Marquart-Wolfe Lumber Co., Orange, Calif.

Harold M. Frodsham, chairman of the board, South Bay Redwood Co.. Orange, Calif,, has recently returned from a trip to Hong Kong, with future plans to visit the countries of East Africa.

Meyer Tulken, Thrift Builder's Supply, Phoenix, is back from a Tahitian honeymoon with his new bride, the former Marilyn Braude. They married May 20.

G. John Lipani has resumed direction of all southern Calif. and Las Vegas sales operations for Weyerhaeuser upon Jim Jackson's move to Burlingame as region sales-service mgr.

Manuel Lavrador. MacBeath Hardwood, San Francisco, has completed a 10 day business trip to South America.

Bob Gearhart, Pearson Lumber, PIeasant Hill, Calif., is back at it after a recent vacation.

Lew Godard, retired Hobbs Wall lumberman, San Francisco, is touring Europe after a stay in the hospital.

Vic Roth, Triangle Lumber Co., Kensington, Calif., was a recent visitor

to the Oregon mill country.

Ted Hansen is the new mgr. of the Lumbermens Mercantile store in Fremont, Calif.

Les Doddington is the new dept. head, millwork and plywood, at AFPC's Fresno facility.

D. S. McVicker, U.S. Gypsum, has been elected chairman of the western states committee. Asphalt Roofing Mfgr.'s Assn.

Don Derbes, Ray Lizotte, Dale McCormick, Warren Haskins, Harley Hart, Nelson Sembach, Bob Bothwell and Joe Tidwell formed the Inland Lumber Co. contingent at the Inland Empire Hoo-Hoo blast at Palm Desert.

Doyle Norman, partner in Thunderbird Lumber, Sacramento, is the new Bay Area sales rep for BelAir Door Co.

Pete and Anne Johnson, Valley Lumber, Chino, Calif., took a campel vacation to Lake Oswego, Ore.

Jim Fondren, Mullen Lumber, San Gabriel, Calif., inverted his fork lift, load of lumber and all, and came out unhurt. Hey, Jim, that's a pretty good trick!

Art Batliner, retired lumberman, is now living in Sherman Oaks.

Paul Orban, Jr., Orban Lumber, Irwindale, has been elected a nt'l, director of the Calif. Jaycees.

SP,/5 Craig Coleman, son of Ken and Dolores Coleman (Ken's with Eckstrom Plywood, L.A.) is on furlough from Ft. Monmouth, N.J.

New Producfs,promotions ond soles oids

FnOd U @t yov ccln use fo buildssles snd profits! News

Plostic Droin Tubing

The model is holding a coil of corrugated plastic drainage tubing. A 250' coil of the 4" tubing weighs 70 lbs. T,*re same length of clay tile generally weighs 1,750 lbs.

No special surface preparation is necessary, nor is a prime coat needed. Meets and exceeds Federal Specification TT-P-26.

WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Calif. 91101.

Centenniol line

Connor Forest Industries has introduced Centennial as its top line cabinet.

It's a stock line of natural hardwoods. Self-closing doors and drawers,

fittings, the M-100 assures routing regardless of the design.

The basic template comes complete with four sets of comer designs and size adjustment capability from 3ty'2" x|ty'z,, up to 24'x36',.

WRITE: The Merehant Magazine, 573 S. Lake Ave., Pasadena, Ca. 91101.

All Purpose Pick Up

The Rangers all purpose electric vacuurR features light weight, 26 pounds total, and maneuverability. Single lever adjustment permits pickup , of leaves, sand, dirt, lawn clip- pings, sawdust, pebbles, paper and litter.

The tubing, which has sawcut slots for water entry, exceeds FHA specifications. Light weight, flexibility and continuous lengths reduce installation labor and guard against possible misalignment.

'ffRITE: The Merchant Magazine, 5?3 S. Lake, Pasadena, Calif. 91101.

Fire ls An Enemy

Consolidated Paint & Varnish Corp. announces Consolite fire retardant paint to protect interior surfaces from fire damage.

both with cushioned stops and adjustable shelves are found in the wall units.

Solid-core doors are grooved into a sculptured relief panel. Drawer fronts are accented with horizontal grooves.

WRITE: The Merchant Magazine, 573 S. Lake Ave., Pasadena, Ca. 91101.

Border ln Seconds

The \{ing M-100 router template allows the home craftsman to rout a

A lo-dust bag is easy to attach and empty. Suction is provided by the t horsepower, burn-out proof motor and the 20" wide pick-up.

The Model f208 Rangers Vac sells for $89.96 and is being distributed by the NorSan Corp.

WRITE: The Merchant Magazine, 573 S. Lake Ave., Pasadena, Ca. 91101.

Post Booster

Simpson Co. has come up with a line of elevated post bases, Made for 4x4, 4x6, and 6xG posts, EPB bases are designed to support post weights up to 1,072 lbs. and allow 1" to 8" clearance above the ground.

WRITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca. 91101.

Stoying in Condition

Consolite paint is rated by Underwriters' Laboratories, Inc. to give firefighters an additional 20 minutes minimum to fight fires or to vacate premises.

complete design in seconds. This template has 12 different corner designs to choose from for decorating cabinet doors, drawers, or panels,

Constructed with cadmium plated steel tubing and die-cast aluminum

A line of self-contained air conditioning systems has been introduced by Borg-Warner Corp, The systemsknown as Pathfinder IIcan be adapted to provide electric heat as well.

The low-silhouette units can be installed outside on a ground slab or on the roof of the building to be air conditioned.

WRITE: The Merchant Magazine, 5?3 So, Lake, Pasadena, Ca. 91101.

Borred From Corrosion

A finishing and hard face technique intended to extend the life of chain saw guide bars has been developeC by MeCulloch Corp.

The Ultraloy process combines hard facing of the bar nose and a finish that gives anti-corrosion qualities to the bar surface.

A treated bar resists corrosion from acids, pitch, gum and rust'

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

A Greot Mixer

A merchandising approach to finishing kits has been introduced bY C.H. Tripp Co. The "Mix & Match" finishing kit combines in one Package, under the Tone-'n-Tique label, a Latex two-step antiquing finish and the "Wetlook" and "Satinlook" finishes.

The Mix is three products from one Latex color base. Only the cover coat changes.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Reoch Truck Aitochment

The HMC hang-on reach attachment turns a materials handling fork lift, straddle or counterbalanced, into a reach truck.

Operating from the truck hYdraulics. the attachment reaches out 26" to 52" for back row storage or lift out. Control of operation is by the truck spare accessory valve or a suitable fluid control valve mounted on the truck.

The attachment goes on the standard ITA carriage and is equipped with an ITA type '1A" fork bar, An optional quick detach frees the truck for standard duty.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9l1O2.

Aulomqtic Stocker

An automatic truss stacker that claims to fit into almost any truss assembly system has been announced by ldaco.

The new unit requires a relatively small investment, according to Idaco, and keeps skilled workmen truss building rather than stacking trusses part of the time. The unit is valuable where truss jigs cannot be walked through.

WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Calif. 91101.

Time To Get Orgonized

Qual-craft closet organizers claim to double the usable closet space with four basic parts.

Closet brackets, standards, adjustable poles, and walnut finished shelves install like conventional brackets and standards, Closet organizers offer various arrangements for storing elothing, shoes, handba3s, etc.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Calif. 91101.

Residentiol Ceiling

Mineral ceiling tiles and panels, made by Conwed, have a fissured surface. Conwed claims its mineral prod-

products contain no fiber except mineral fiber and are noncombustible.

Dirt and dust will not readily cling to the painted mineral surface.

\YRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101.

Accentuote Cobinet Sides

The sides and backs of file cabinets can be turned into accent areas. Here the cabinets were turned sideways to

ucts are rated superior to wood fiber tiles or panels in sound absorption quality.

Mineral fiber products have a fire safety advantage, Conwed mineral

Texlures And Surfqces

High West from Georgia-Pacific Corp., combines a deep-grained pattern of weathered wood with an embossed saw-texture. It's available in silver. saddle and buckskin, The rugged look is protected by a

minimize their penetration into the area and faced with Marlite's textured oak-grained paneling.

This woodgrain paneling complements the solid color tones on the main wall.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Calif. 91101.

polyurethane factory finish, an easy to maintain surface.

High West paneling can add to any room for as little as $21 for a 12' x 8' wall.

I{RITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Wolk On Redwood

Patio-deck from American Forest Products Corp. combines a redwood surface with practicability.

The four-foot square panels are manufactured from 2x4 clear, sur-

can be ordered with single or double cylinder deadlock or cylinder spring deadlatclr"

Eash deadlock is equipped with a solid brass cylinder and comes complete with a decorative trim rosette. Matching bell buttons are also available.

WRITET The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Got The Drop On Spills

A drop cloth which overcomes objections to plain paper, canvas, and plastic, was introduced by Nichols Paper Products Co. under the trade name "Double-guard.tt

Absorbent on top, the two-ply cloth soaks up paint spills. Plastic backing proteets from damaging soak-through to carpeting and furaiture.

WRITEI The Merchant Magazine, 578 So. Lake, Pasadene, Cs. 91101.

Lifiing Sling Hondles

facedi redwood runs spaced )b" apatt and nailed from underneath. This construction eliminates neil or screw heads from the face of the decking.

Patio-Deck is coated with oil-emulsion acrylic stain and presewative.

WRITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca. 91101.

Wood Grqined Shutterc

Authentic wood-graining, even authentic "joints" with the advantages of high-impact polystyrene are claimed for Repli * Carve woodgrained shutters by Emco.

They are priced above wood and below nylon. To change colors, they can be painted with any good outdoor paint.

The supporting rails on the back of the shutters are "ultra-sonically welded." The new shutter line is available in lengths from 36" through 80".

'ffRITE: The Merchant Magazine, 57 So. Lake, Pasadena, Ca, 913101.

Stqins Wood, Not Hqnds

Rez interior latex stain from PPG Industries, boasts of easy clean-up and will wash off hands and brushes with warm soapy watet

The PPG stain claims to produce a particular color value on all types of wood. For example, a room may have pine doors, fir woodwork and maple bookshelves, but the stain produces color matches on these various woods.

Apply it with a synthetic bristle brush or a sponge. The stains arc available in half pints, quarts and gallons.

IVRITE: The Merchant Magazine, 573 S, Lake Ave., Pasadena, Ca. 91101.

Five Entronce Hondlesets

A line of sectional entrance handlesets is available from Kwikset Sales and Senrice Co.

All designe are crafted from solid brass forgings. The locking portion

Lift AU Co. introduced a gtone handline sling made of nylon webbing faced with abrasion resistsnt facing .strands, the sling material is specifically designed for lifting stone and concrete. The entire load is lifted on a layer of heavy facing strands which are interwoven with the nylon in the center of the web.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Fire Protection

Independent laboratory tests show that Conwed fire protection (FP) board can meet a Class I (0-25) . flame spread index, Red oak hag a flame spread of 100.

dogwood, pine, spruce, or.silver maple seedling tree for only 91.00.

The seedling ofrer ties in with the celebration of the company's silver jubilee anniversary. McCulloch was founded 25 years ago in Los Angeles and is marking the event with a year 'round program of promotional activities such as a "creative craftsman" contest and a "silver saw" search.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Remodel Old Bothtubs

A three-piece fiberglass panel sys. tem has been introduced for the do-ityourself trade. It is adjustable for areag 63" x 30" or less and can be installed over old ceramic tile. The panels are of fiberglass construction with a molded-in soapdish. The center panel overlaps the side

Its insulation efficiency gives it a thermal resistance "R" value of 1.38, equal to 12" of concrete block wall, LVs" of. pine board or 1" of plWood. fire white vinyl surCace plays a role in the board's flame resistance capability, provides the moistureproof banier and is simple to clean.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Calif. 91101.

Keep Americo Green

McCulloch Corp. includes, in every chain saw carton, a certificate that enables the saw purchaser to buy a

panels with a sealing system allowing for adjustability for various bath areas.

The unit is shipped knocked-down in kit form with all materials necessary for installation. Priced at approximately $75, these kits are available from The Swan Corp.

WBITE: The Merchant Mag:azine, 678 S. Lake Ave., Pasadena, Ca.91101.

Torfoise ond the Hqre

A hand-crafted Tortoise gheil finish is duplicated in laminated plastic and offered by Formica Corp.

This laminate pattern is part of Formica's standard line and is available in high polished lustre. Laminate sheet sizes range from 30' by 96" to 5' by 12'.

WRITE: The Merchant Magazine, 573 S. Lake Ave., Pasadena, Ca. 91101.

Grows On The lslqnds

Lauan, light grained Philippine mahogany that grows on the Islands, is the term Silmarco International has adopted to label a shelving product.

Lauan veneer is laminated on every side around an all wood Philip- pine mahogany core. The top and bottom veneer is 3l3t in thickness

JUNE, I97I

to insure all the finishing abilities credited to solid Philippine mahogany. Total depth of the component lumber piece is LllL6'.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101, New

Tool Disploy

Goldblatt TooI Co. has a new display that sets up quickly and comes with a newly-designed display sign. Its labeling and pre-numbered systern speeds reordering and stock keeping.

grams of typical systems, and a cutarvay drawing.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Calif. 91101.

Flor Applicqtor Troy

Pittsburgh Paints has crossed a paint tray with a paint bucket to make the Tilt 'n Paint Tray, actually a plastic roller tray mounted atop a onegallon plastic paint reserve bucket.

T'o use the Tilt h Paint Tray, a homeowner fills the reserve tank, then lifts up the front of the tray, causing paint to flow into its bottom through a hole at the tray's back.

A smaller vent at the front of the tray drains away excess paint, automatically regulating the correct amount of paint needed for using flat applicators most efficiently.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101,

Comp And Pruning Sow

The snap cut saw folds up for carrying in pocket, knapsack or tote tray, The laminated hardwood handle is human engineered for use,

These saws will not stick or bind thanks to a coating' of DuPont's "Teflon S.tt

(Continued, on Page 33)

There are four different tool assortments: cement finishing, bricklayer's, drywall and plasterer's. Order one or two tool assortments and get one free merchandiser. With an assortment of threb or four, you get two free boards.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Calif, 91101.

Underground Sprinkler

Rain Jet Corp. has introduced two self-contained underground sprinkler departments.

The floor displays promote sprink- ler systems instead of heads and

pieces. Each one requires four square feet of floor space.

The displays and accompanying literature show the customer how to put in his own sprinkler system. They include a 3-D viewer and reel. dia-

Msnufqcturers oI Qvolity

Foresf Producfs

H<rrdwood Distribufors' Annuql

The Pacific Coast Hardwood Distributors Assn. elected Kenneth Tinckler, Stahl Lumber, Los Angeles, as its new president at their 48th annual meeting, held recently in Phoenix.

Other new officers are lst vp., Bill MacBeath, MacBeath Hardwood, San Franciscol 2nd vp.o Fred Ahern, Emerson Hardwood, Portland; and sec-treasurer, Jack Millikan, Lane-Stanton Lumber, Los Angeles.

Elected directors were Leonard Hall, Robert King, James Spellman, George Baker, Bud Raditz, and Bill Sauder.

Former presidents and directors attending included Don White, Jim Higgins, Jim Sullivan, Bruce Mclean, Bob Taenzer and Dallas Donnan.

Club's Indusfry Scholorship

In memory of the late Chester G. Harshner, Jr., San Joaquin Hoo-Hoo Club has established a Memorial Scholarship Fund. It is only available to a child, stepchild or grandchild of a person in the lumber and building materials industry in the San Joaquin Valley.

The applicant must have completed at least one year of college, junior college or an approved technical or trade school. Applications may be obtained from Hoo-Hoo Club No. 3I, P. O. Box 1666, Fresno. The deadline for filing applications is July L

Producers Elect Officers

kngths up to 18'. Fine grained old growth timber from our Yolla Bolla Tree Farm.

Western Forest Industries Association has re-elected Richard W. Middleton5 Anderson & Middleton Lumber Co., Aberdeen, Wash., as president.

Hollister A. Larson, Plum Creek Lumber Co., Columbia Falls, Mont., was re-elected vp., and Jack R. Gates, ThreeG Lumber Co., Philomath, Ore., was re.elected sec.-treas-

Douglas Fir,

White Fir, Incense Gedar, Sugar Pine, Ponderosa Pine

Interstate 5 Freeway comes practically to our door. FAST shipment is made easy by our location.

Why take a chance on a transit car from Brand X or Brand ?

Next time ask your favorite wholesaler to try Crane Mills first.

Re-elected directors-atJarge were S. H. Ellingson, Elling. son Lumber Co., Baker, Ore.; ,Calvin C. Lloyd, Everett Plywood Corp., Everett, Wash., and Richard Middleton, each for a two.year term.

Immediate past-president, Ray C. Swanson, Swanson Bros. Lumber Co., Noti. Ore." remains on the board.

WHOLESALE LUMBER

191 No. Lilnc Box 189 Rialn, Calil. Teleplane Area Code 714 . 875-2060

Oftice; Corning Plqtt: Pasheata

New Trend in Second Homes?

Trend-noters see a strong trend developing in the West for turning secondary homes into primary ones.

George McCown, Boise Cascade, says, o'A number of home-owners at our communities have either turned their second homes into primary homes or plan to do so."

A Neu York Times article notes, o'It may well be that the second-home phenomenon will be the vehicle to the decentralization of the population that Utopian planners have been trying to implement for a half'century'"

t.8 Million Stqrts In '71?

"For the United States as a whole, l97l's favorable credit conditions, along with liberalized government housing subsidies, have boosted the output of the home' building industry by nearly 25 percent so far this year," says George A. Christie, vp. and chief economist of F. W. Dodge.

"There's every reason to expect that this big early lead will hold throughout the balance oI 197I," Christie said. "If so, we'll be getting a sorely needed total of l.B mil' lion new dwellings4 velums that hasn't been reached in twenty years."

The Los-Angeles-Long Beach area posted last year's larsest increase in new housing units, 45,064, followed by'Chicago and New York.

Single Fomily Home on the Wone

The-single-family home's dominance over California's housing supply, and other Western states' is being strongly challenged by the rapid rise in apartment house construction, according to Property Research Financial Corp., a real estate investment banker.

During the last I0 years multiple units accounted for 55 percent of the state's total increase in living units, while single {amily dwellings accounted for only 40 per' cent of the increase. The remaining 5 percent was rep' resented by mobile homes.

This is in marked contrast to the preceding l0-year period when single family homes accounted for an overwhelming 87 percent and apartments a scant 1l percent. Mobile homes represented the other 2 percent.

Boy Areq Promotion

Redwood plywood is a popular building material in Marin County, the San Francisco area's northern show' case of western architectural design. The California Red' wood Assn. has built an extensive promotional campaign around Maiin's widespread use of redwood plywood.

The promotion is to stimulate redwood plywood sales by demonstrating the product's versatility and adaptability to modern desigrrs. Featured in the promotion are single and multi-unit dwellings, vacation housing, eommercial and institutional applicationF-some of the best potential markets for redwood plywood dealers.

Dealers interested in showing their customers the possibilities of redwood plywood use can obtain free single copies oL Redwood, Plywooil Hornes by writing the CRA.

First call Hobbs Wall for wholesale Redwood and Redwood split products, Douglas Fir and White Fir, Ponderosa and Sugar Pine, Hemlock and Cedar lumber. Depend on us to follow

through with the right grades at the right prices!

scltonnslilP Fulr0s were the aim of San Joaquin Hoo.Hoo Club's casino and ciopino night. Hugo Rath, Craig Gaffney and Bob Schlotthauer (left) were cooks for the atfair. George Haire (center) is being served a drink by bartender Elmer Rau. Past-pres. Bob Lewis (right) and vp. Jean Hartsock. The affair succeeded so well an additional scholarship may be offered in the Fall.

NEW PRODUCTS (Continued lrom Page 29)

The 10" blade has 8 points per inch. Suggested retail is $6.

TffRITE: The Merchant Magazine, 573 So. Lake, Pasadena' Ca. 91101.

Coster & Accessory Center

A range of casters and accessories for home furaiture is available from Shepherd's caster and accessory center. All products are blister-packed on color display cards which are also color coded for ease of selection.

A Shepherd caster and acce$tory center can display products in as little as 3'of space.

WRITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca. 91101.

Attocked by Beetles & Fungus

An aged and patterned Ponderosa pine product for use either on interior walls or as exterior siding has been introduced by Brooks-Scanlon, Inc. Called Brookswood, the board features natural "distressing" and colora-

tion caused by beetles and blue-stain fungus in 260 to 400-year-old Ponderosa pine trees from the forests of the Deschutes country of Central Oregon.

Wood Weove Fence

Readymade interlocking fence panels from American Forest Products are manufactured from California redwood.

Installation is done by nailing to provided 4" x 4tt chamfered redwood mounting posts sunk in holes centered at eight feet. The resultant joint is covered with a 1' x 4" face piece to impart a completely finished appearance.

Patterns offered are sawmill rough; S2S with nesawn face; T & G with r1r" channel, and WP-4 with Ya" V when joined, with or without resawn face. Brookswood rough is 1" thick.

IYRITE: The Merchant Magazine' 5?3 S. Lake Ave., Pasadena, Ca. 91101.

RAymond

Wood Weave fence slats are band sawn to Y"" * 37/a", then machine woven by hydraulic press. Top and bottom rails are 2" x 4" with mitered grooves to hold vertical weave securely in position.

WRITE: fire Merchant Magazine, 573 So. Lake, Pasadena, Calif. 91101.

How To Succeed

A free brochure, How to SucceeiL in Business Withotrt Really Bu,ging, rcviews what factors should enter into a decision to lease equipment, machinery or services. It is available on request from Liberty Leasing Co.

On The Move

The film Mobile Home Communities *Their Place in Community Planning illustrates a variety of modern mobile home communities. Taxation, economic impact and civic responsibilities are discussed in order to aid development of mobile home parks.

Forests Focls

The following reports have been published by the Forest Products Research Society, Inuentory Manage- ment-The Tool and the Need- In Lu,mber ProdtLct'ion points out that levels of inventory have a role in the financial well-being of the sawmill firm and the industry. An Inaestigation of the Mechanical Characteristics of Truss Plates On Fire-Retarclant

Treated Wood gives a comparison of the influence of fire-retardant treatment on stiffness and ultimate strength of metai plate connectors and nail-glued plywood plates. Woocl Floor System Is Cost Competitiue With Concrete Slo,b discusses how cost estimating models of crawl-space, slab, and underfloor plenum construction were used to compare the competitive position of each floor system in 24 cities.

Bid Lisr Direcrory

structions and a sample form letter on how to t'get in".

Rep Directory

Publication of the 19/1 Verified Directory o f )llanuf actt+rers' Representafja'es (agents), the first revision in two years, has been announced by the Manufacturers' Agent Publishing Co. The l)irectory lists over 15,000 manufacturers' domestic and export representatives in the United States. Canada and Puerto Rico.

Free Reader Service

For f urther informotion on oll New Products ond New Literoture, write The Merchont Mogazine, 573 So. Loke Ave., Posodeno. Colif. 9l l0l. Pleose mention issue dofe ond poge number so we con process your request foste r !

Quiet Rotings

Certified dual ratings are listed for 350 range hood and other exhaust fan models in the 1971 Home Ventilating Institute certified products dilectory. Exhaust fans of 12 manufacturers are listed by model number antl applicationrange hood, kitchen rvall and cciling, bathroom.

Veneer Produclion

It is not commonly j<1911 .how-.to research paper, wood ancl Log char- g:et onto government bid lists. The acturistici Affecting Veneer pt.orprc_ 1971 Bid List Directory has a listing tion. The papl" ,"ii"*s and analyzes of 1,034 federal and 1,257 state pur- physical and mechanicar rvood pi.op- chasing agencies, also 26 foreign elties, and the specific characteristics agencies located in wash,, D.c. or of veneer logs tliat are related to ve- New York, The directory gives in- neer production and use.

f Use The Merchqnt I

f Mogozine to reoch: I

f * Retait lumber and buitding materials deaters. i T >f Wholesalers, distributors, jobbers and manufac- i I !qe.r!: ag.ents of lumber, building materiats and instalted I

i X Manufacturers of lumber, w00d products, including i I sash, door, millwork, furniture, boxes, crates and cases] i

building products, equipment and construction equipment: i

Bockhoe Cotolog

A catalog covering the 680 Series C Construction King loader backhoe is available from the J. L Case Co. The backhoe features an 84 hp opencharnber diesel engine with matching torque converter, syncromesh transmission and planetary rear axle.

Wood Door Uniis

Copies of Voluntary Product Standard PS 32-70, Hinged Interior Wood. Door U'nits, are available from the U.S. Government Printing Office. The standald establishes nationally recognized dimensional and quality requirements for commercially available hinged wood door units.

Monuol Lift Trucks

Ilconomy Engineering Co. offers a brochure on its line of manually propelled lift trucks. Truck capacities -L'anse ftom 750 lbs. to 1500 lbs. and the customer can choose between me<:hzrnical hand crank; foot operated hydraulic; battery hydraulic; or AC hydraulic opet'ation.

Peg-Boord Soles Aid

Ilasonite Corp. developed a lettersize aid featuring decorator pegboard. The literature includes ideas on horv the green/beige prefinished panel can add to a bedroom, studio, kitchen, den, utility room or formal setting. The free literature has a dealer imprint space.

D-l-Y Checklisr

A "decorating check-list" hand-out pamphlet, designed to help dealers stimulate rep;ular and impulse sales, is available at no charge. The list informs and reminds do-it-yourselfers of needed items for interior and exterior decorating as rvell as for rvallpapering.

Slide Dqto

Grant Pulley & Hardu'are Co. issued two folders describing the features of their 343 and 344 drarver slides. Complete data in terms of ap- plications, installation, all necessary dimensional and structural data is included.

Redwood Fences

A publication describing specifica- tions, construction tips, and design ideas for redwood fences has been released by Simpson Tinber Co. Simpson Redwood Fences illustrates the use of redrvood in family constructiori vrith detailed descriptions.

,,,"tf.Ji1:*.i"_""*i:: li}ffi::::."j

Po8ltlons wanted 25l a word, mlnlmum 2r, words (2 words : $5.50). All others 35t a word, mln. 20 words (20 words : lFl.00). Phone number counts as one word. Boxed ads $1 extra. Fancy headllne or borders $2 extra, Box numbered ads add S1.

HEIP WANTED

DXPERIDNCED inslde lumber salesman. Young, aggressive, for large, establlshed, San Franclsco Bay Area dlstribution yard. Good opportunlty for rlghtman. All replles held in strictest confidence. Wrlte box 2, c/o The Merchant Magazlne.

WANTED: late model stlcker to run moulding patterns. Also heads, sleeves, etc. Wrlte to: Beaver Lumber Co., P. O. Box 490,. Santa Clara, Calif. 95052.

WIIOTnSAIJe lndustrlal salesman for southern California. Must have knowledge ol northwest species. Experienced ln selling carload quantities to utilities and lndustrlals. Customer list and potential prospects furnished. Commission or sput profit. Inquiries held ln strictest cbnfidence. Write box 4, c/o The Merchant Magazine.

OUTSIDE lumber salesma.n, experlenced, for large San Francisco Bay Area distributlon yard. Must be aggresslve and have retail dealers and lndustrial followlng. Excellent medical and other benefits. All replles held in strictest confidence. Wrlte box 3, c/o The Merchant Magazine,

EXPEBfENCED plywood or lumber spe- cialtles and direct miu shlpments salesman. For establlshed broker ln the Southern Californla area. Write box 1, c/o The Merchant Magazine.

GIassflfffied AdventEsem@uDts

HEIP WANTED

KNOWr-nDGE63r.n, reliable and experlenced building material salesman to call on retail yards ln So. Calif. area. Large established company wlth good reputa- tlon. Salary, commisslon, expenses, incentive plan profit sharing and group insurance, write box ?, c/o The Merchant Magazine.

MATERIATS WANTED

REWARD

For information leadlng to plne stud mills whlch wlll puu thelr clears for a premlum price, $100 cash money paid upon acceptance first order, Steady source of 8' clear 2 x 4s needed. Reply to Box 6, The Merchant Magazine,

TUMBER WANTED

Twisted and weathered Douglas flr.3x4 and wider by random lengths S4S. 4 x 4 and wlder by random lengths S4S. Cau Hunter woodworks (273t 775-2544 & (213) 335-56?1,

Attentionffi

Premlum paid for your clear, 2 x 4 and 2 x 6 pullouts. Accumulation basis, lull truck and traller lots. tr'or company name and address, wrlte box 5, c/o The Merchant Magazln€.

Names of advertlsers uslng a box number cannot be released. Address all replies to box number shown In ad ln care of The Merchent llfogozlne, 678 So. Loke Ave., P&aadena, Caltf. 0U01. Do&dllno fof copy ts tho 20th. fo coll ln an ad: (213) 702-4098.

BUSINESS OPPORTUNITIES

f'OR SAlD-Wholesale, retall bulldlng material warehouse located ln the San Fernando Valley area of Los Angeles. Write box 75, c/o The Merehant Magazlne.

NEW ZEALIIND tungsten carblde saw manufacturer seeks progresslve U.S. marketing agent. Write Checkmate Tungsten Saws, Ltd., P.O. Box 911, Rotorua, New Zealand.

SERVICES OFFERED

JOHNNY TIIE LUMBDR LOAI) SIGN PRINTEB

Speciallzlng ln danger flags, sldeload signs, Job cards, etc. John Weller's Prlnting, 1842 \^/. 169th St., Gardena, Calll. 90247. Phone (213) 676-7522 or 323-?606.

LUMBER IIAIIIING

c-Q TRUCKTNG C0., (213) RA 3-655? and RA 3-2138, ?15? Telegraph Road, Los Angeles, Calil. 90022.

GHEGI( WITII BEL.AIR D|IOR (lII Y(IUR "D{l(|R (lF THE il0ltTH" "DtscouilP.

WE HAVE A LARGE

NflERGHANT NNAGAZINtr BUVERSP GUIDE

I.O3 ANGEIES

IUIABER AND I.UMBER PRODUCIS

Al Pofrcr Compcny .......-....................(2131 680-0871

Amoricqn For.rt Ptoducfr, tW&J Div...(2131 773-9200

Amcricon For$l P.oduclt, bfds. mflr. div. (Voa Nuyd.......-...(213)

G.orelo-Pqclflc Corp. (Lumbul ..........(2131 686-0917

96Oio-Poclfic Corp. (Plywmdl ..........(2131 968.5551

Gcorglo.Poclflc Corp.,..-.....-....-.......{2131 686-1580

Hrrbrrg Lunbcr Scl$ .......-..................121 31 775.6t07

Huff lumbu Co. ..........-..-....................(2t3l Sp 3-4846

Huehrr Lumbl Solo Co...(213) 245-5553 & 211.5810

Infoild Lumbcr Co. (Zl,ll 8n.200t &(7111 511-t16l

lan..Slonlon Iunbrr Co, ..................(2t31 968.8331

lr{orquort.Wolf. lumbrr Co, ................(21 3} 625-t 19 1

ilotudl lrlouldlng 6nd Lunb.r Co. .---..(213| fAt.Og77

Nrth Lumber Solc, A. W. ..............(2tgl gt2-l2BO

Or!ood, Inc., Robffl S. .-..,........----.-.....(213) 382-8278

Pqclllc Modlton lunbrr Co. Qtsl n3.2292 & (2t 3) 861 .6701

Pon Aflotic lroding Co., l^c. .--..........-(2131 268.2721

Ponb.rlhy lunbcr Co, ........................(213) tU 3.45t1

Phllipr lumbrr Sclcr-.-.......................(8051,195-lOS3,

porrorch For.rfr, Inc. .....-.................1?i3l ?13:3?i9

nolondo lumbrr Co,, Inc. ...,....--.-(2I31 ZEnirh 9.8843

Roundr Lunbcr €o. ............-.......,.......-.(213) 686.0917

R..f tumb.r S.ruicc ...,......................12131 232.5221

Slmpton Eulldlns Supply Co. ..............(213) 773-8178

9oufh loy Rcdwood Co, ....................(2131 860-7791

South Bdy Rodwood Co. ...........-...(7tll 637-5350

Stohl Lumb.r Co. ..............................(213) AN 3.6844

Stonddfd Struclurc! ...--...-----...... ...12131 725-5780

Summit Lumbcr Co. .........................-....(213) 636.5715

Swqicr Hordwood Co. ....-................-..(2131 215-5761

Sun lumbcr Co. ..................................(213) 831.0711

Tocomo Lunbrr Sol.r, Inc. ---.............(2131 MU l-6361

lwin Horborr lunbcr Co. .................-(2131 625-8133

Vonc! lumb.r Co. ...................,...-...(2131 968-8353

W.ndllns-Noth6n Co. .,................,.....(2131 CU 3-9078

Wrycrhorutcr Conpony .--...........-.-....(21 3) Rl 8-5451

Wqrchour (Anohdnl .-..------.---(7lll 772-5880

IREATED IUIITEET_POI.ES-PIIINGS_TIES

Kopprrr Conpony 830-2860

Tretcd Pol. Bulldcn, Inc. ........-..-...---(7141 186-1166

DINGS_

8U I lDl NG A,IAIERIAIFPAI NT-HARDWARE-EIC.

Am.ricon For.tt Productr. IW&J Dlv...(2131 773.9200

Brl.Alr Door Co. ...............................-(213t CU 3.3731

S.llyood co., lhr .-----------......-(213) 69,1.3601

Lv.rly t|lonufscturlne Go. .............-....(213) 255-8564

Cory.d Doorr, Inc, --------.----..-....(213) 576-2515

Curtom rr{llh, Inc. ....*.....................(2131 330.0649

D.fr, fr€. ...........--.(2t3) 775-2376

Dlvcnfflcd Enttrprilca ...............-..-...(21 3't 112-283?

Johnron Pct-Dor, Inc. --.----------..(2t 31 349.1 9Zl

Pof y Dcrisn, Inc,,................-...............(21 3) 391 -3712

Roln J.t Corp. .....(2131 849.2251

sPECtAt SEtVtCES

lrrlol A{fu , Co. .....-....-..........-...........12t 3l 875-t | 63

Collfornic lumb.r Inrp.cflon Scrvlcr(213) NO 5-5431

Chorlcy'r Fcno Co. .............,....,,..,.......(2131 338-1529

C99.! Plqlimun

SOUTHERN CATIFORNIA

RIVERSIDE & ORANGE COUNTIES AREA

Advonccd Droinosc Syslcmr, Inc. .---.-(7141 627-1115

Americqn Dscorotlv! Pfoductt .-.....-.....-(71 11 623.8317

Amcricon for6l Prcducfr, bulldlng nqtcriolr dlv. --.....-.....---(213) TR 5-1550

Americqn For€st Prod!c1., Buif df ng Molcrlqk Dlv,, (Ccrrltorl..(2131 773-9200

Amcricon Forert Productr, ,r{1. Whllney Oiv,, (Crrritotl ........(213) 773-9200

Americon Forcsl Ptoduclt, Sllnorco Int. Dlv., (Ccrritotl --..-...(2131 926-1321

B.ffwood Co., lhc ..-.........................(7111 633.9211

8oit. Cotcddc, Union lumbcr f,cg lon-...(71 41 511 -0611

Frrmon & Co., Si.plon G. --.-.---.-..(714) OR 3-3500

Gorglo.Poclflc Worchourc .....-.---......(711' OV 4-5353

Hqrbor lumber (Al Wllrcnl ................(7141 OV 4-8956

Hobbr Woll [umbcr Co., Inc. ..............(714) 511-5197

fnfond lumbcr Co. (71,1) 783.0021 & (7111 511.U51

Mopfa Bror.. Inc. .-.......-.-.....-..-...---.....12131 691-3771

Mcrquorl.Wolfr lumbcr Co.,....-........-(21 3l 625.1 191

sAN FNANCISCO

SASH-DOORS-Wt NDOWS-^{OU LDt NCs

BU I lDl NG rr,tAT€RlAIS-PAl NI-HARDWARE*ETC.

Anoricon toial Prcdcclr, buildin0 motcrioh div, ................(al5l PR 6.4200

Ancricon Lunbor Spoclft. Inc. .......-.-(415) 692-3330

Bof -Air Door Ce. ................................(,ll 5) 697.1A97

Bob Corcode, Unton lumbor R.glon (415) SU 1.6170

Ccncd Doon, Inc. --.........--.--....-..-......(4151 697-1897

Dousfo3 Flr lunbcr Co. .......-...........(/tl5) OO 2.6027

For,yth Hordwo6d Co. ..,..............-.......(,1t51 282-0151

G.orsio.Poclflc Corp. ..........................(,ll5l 8ll -9678

Horbor Iumbor Co., hc,..-..-................(415] 982-9727

Hfsslnr Lumb.r Co., J. E. ..-........-....(4151 VA 1-8711

Krlbhrr Iumbcr Sol.! ........................(/al5] a54-8862

[qmon [umbor Co. ...-....-........,-.....--l1t5l YU 2-1376

Poronino Lumbcr Co. .....---..-............,..(4t5) 421-5190

Potlolch Fd.|l., Inc. ..---..--....-....(,(l5l 981.5980

Rolondo lumbcr Co., lnc. .,.,,...-..-.-..---.(4151,167.0600

Slf horco Int.rnotlonol (AFPC) ...-.......(41 51 776-1200

Wondllng Nclhon Co. .,................-...-.(415) SU 1.5363

TREATED I.UMBER_POIES

Kopp!r! Co., Inc. ........-..-............-........(415) 692-3330

Wondlins.Nothon c.. .....-....,........(,lt5l SU l-5363 sPECrAt SERVTCES

Rcdwod Inrpaclion S.ryic. ...-.-...............,.,..EX 2.7880

GNEATER BAY ANEA

TUMBER AND I.UMBEI PRODUCTS

Amcrlcon Foral Producb. bulldlng motariol3 dlv. ......-.........(,115) SY 7-2351

Arcotq Rldwood Co. (Eurllneomel --..--(4t5) 3,12.8090

Arkinton-srurr co, ......................-.....(,al5l 315.1621

Bellwood Co., Thr ..........-..-..................(4081 356.2600

Bonnlngton

NNtrRGHANT NNAGAZINtr BUVtrRS' GUIDtr

PACIFIC NORTHWEST STATES

Eus.nc-Willionsttc lumbcr Co. .-.....-(5031 3/45-Ol4l

Fr.motrl foGt Productt -..-.-..-.-------.----(5031 Dl-t-9267

Goreio-Pocific 6rp. ...-...--...-.........15031 315-4356

f nfond Lunbd 6npqny-......----..-..-(5031 312-821 1

Popclcr Ponclr, Inc. ...-.-.....-..-.-..-.----.-(503) 686-9626

lwin Horbon lumbcr Co. -...--.--...-.-.1503) 312-6579

WHITE CITY

Amoricon for.rt Produch, TW&J Div.--(5031 U2-5124

W.y.rho.urcr Co, ----------................-..-..(5031 342-5531

GRANTS PA53

Twin Horborr Solo Co. --.*-.--.---.--.-(503't 179-1656

IAKE OSWEGO

Arthur A, Porrl Co. 15031 636-8133

Potlqtch Fo6h, In<, .--......-......--.-----15031 635.3541

MEDFOTD

Fountoin lunbcr Co., Ed -.-----.--..........(5031 535-1526

Wondf ins-Nothon Co. ..-..-----.-...----.-- ---.l503l Tn-7063

FOtrLAND Coirc Cqrcodc, Union lumbor tes..-..(5031 221-7250

Dont & Rurcll, lnc. ..-............-.....--....(5031 CA 6-231I

Enginood Softwood ?rodu<lr ......--l!t03t 228-2356

Evonr ?roductt Co. .....-.---..--.---..--........(5031

OB[]TUAR[ES

EYEREN C. PARIGR

Everett C. Parker, retired president of Patten-Blinn Lumber, died of cancer May 8 in Laguna Beach, Calif. He was 83.

Born August 1, 1887, in Bloomingdale, Ind., his family moved to Redlands, Calif., when Mr. Parker was three months old. Raised in Redlands, he was awarded a law degree from the University of Michigan.

He went to work for Patten-Blinn in 1912, after graduation. He remained in the lumber business until his retirement.

An honorary member and president emeritus of the Lumber Assn. of Southern California. he served as association president during 1937-38 and 1951-53.

There's nothing new about "specials" in the lumber business. But at lnland, we've staded a special program to give our customers a better price on most standard lumber requirements. We call it "Unitization." By pre-packaging lumber into random length uirits, we reduce handling costs. The savings are passed along to our customers. And it also means we can fillcustomer orders even faster. Unitization l: one good reason for doing business with Inland... but there are a lot more.

We are direct mill shippei-s. Our inventory Coast forest products is the iargest in Southern milling facilitjes. Besides lumber, we handle supplies.

When you are looking for giving its customers service.

of competitrvely priced West California. We have comolete a full line of other buildins

a wholesale lumber company that believes in not competition call Inland.

We give our dealer customers a better price through "Unitization"

"The Dealer's Supplier - Neyer His Com petitor!"