Merchant Magazine - June 1969

Western Lumber & Building Materials

Moulding Insurance

(We call it the 7-mile train.)

The train's your assurance of getting fast delivery, and from in-depth inventories, of mouldings and other fine millwork to meet your selling needs. You see, this is the size train it would take to transport TW&J's annual millwork production to market.

The 7-mile train stops at the following TW&J locations: Newark, Fresno, Vallejo, Stockton (Stockton Box Co.), Cerritos, National City, Rialto and Van Nuys, California; Phoenix (Arizona Box Co.), and Houston, Hurst and San Antonio, Texas.

May we sell you a ticket?

TARTER, WEBSTER & JOHNSON

INIlUSTRIAL Rtl(lM WITH A V I E W

zoning and community affairs.

Even on a not so clear day you can see Catalina from our new Carson-Dominguez Industrial Center. lt's a site to see if your firm is planning to move or expand.

This 309 acre site is just four miles from deep water ports. Only five minutes from the Long Beach Municipal Airport and about fifteen from Los Angeles International. And, surrounded bv freeways on all sides, it is convenient to labor

For on the spot details about Carson-Dominguez Industrial Center availabilities, and our City of Industry near Pomona, give us a callconf identially.

T. E. HAMMILL, Manager of Properties 5500 Ferguson Drive Los Angeles, California

90022 (213) 722-1200

Hish Altitude i\ikkel Lurnber

TI T\I I rom rllrmas

California's Plumas National Forest is the prime source of softwood timber for Nikkel lumber. Sugar pine, ponderosa Pine, white f ir and Douglas f ir grow here among blue lakes and streams at elevations up to 8,000 feet. Tree covered Rattlesnake Peak. shown above, rises 7,341 feet above sea level. The surrounding area comprises a vast wilderness of almost 200 thousand acres. lt is one of the most popular deer hunting spots in the entire State. Twenty-two miles to the south in Sloat, California, one of three Nikkel sawmills in the Plumas National Forest convert this high' quality timber into some of the world's finest softwood products.

Photograph by Richard Simpson

NEPBESENTATIVES

NOBTIIERN CAIIFOB,IIIA & PACTflC NOIiTHWEST

Cal Wood, advertising and newE, 5 Genoa Place, San Francisco, Calif. 9.u33. Phone (415) 391-0913. San Franclsco BtUlnc Offlco. 2030 Union St.. San Francisco, Calit. 94123. Phone (415) 346-6006. so I rTr|tttiN car,Il{roltl\nA

Tod fiss, advertlslng and new!, 5?3 So. Lake Ave., Pasadena. CaU- tornla 91101. Phone (213) 792-3623 or (213) 792-4098, NEW IORK

Hal K. Poritz, advertlslng and news, 369 Lexlngton Ave., New York. New York 10017. Phone (2U') MO 1-0:|80.

MIDWEST Jerrv Cra.bbe. advertlslns and news, -P. O. Bo* B, Xenla,- Ohlo 45385. Phone (573) 372-6i,:lt.

@WESTERN LUMISER & I3UILDING

MATEIIIAI,S MERCIIANT I9 pub- llshed monthly at 5?3 8o. Ia,he Ave., Pagadena, Callf. 9llol, Phone (218) ?09-862E or (218) ?02-4008 by Calitornla Lumber Merchanq Inc. Please address all correspondence to Edltorlal Offlces. Secondelas8 Dostase rates Dald at PaBadena, -CaUf- and a-ddltlonal olfices. Advertlslng rates upon request.

SubrcrlDtlon l3atoeU.S., Canada, Mexlco and Latln Amerlca: S4. one year: fil-two years; s9-thlee years. Oversea8: IDS - one year; lD8two years. Slngles coples 50t Back coples 75, when avallable.

Tho Morcbsnt M||gazlno Serves the members of the: Arlzona Retall Lumber & Bullders Supply Asso- clatlon. Phoenlx; Lumber lt[ar- chants Aasoclatlon of Northern Callfornla. Los Altos; Montana Buildlns Materlals Dealers As!oclatlon,- Helena: Mountaln States Lumber Dealerr Asloclatlon, Salt Lake Clty and Denver; Lumber Assoclatlon of Southern Calllor. nia, Los Angeles; Western Butld- lng Materlal Assoclatton, Seattle. TIIE iIERCHAT{T is un inilapendent tno,gaz'ine published monthly f or those tnetnbere of the lwnber and, building materials induetries who need and, uant factu,al, on' curate news and, an objectioe o,nolysis of eoents and prod,ucts of concettt to them in bueinese,

P.O. Box 7061

1760 Solono Avenue Berkeley, Colifornio 94717

t{rsl 527-366r

CALL FOUNTAIN F'RSI FOR LAMINATED TIMBERSI

Just one number to dial and you have a team of specialists who can give you immediate answers on price, delivery, building codes, certifications and dozens of other technical questions that can affect your quote on laminated timbers. lf you need quick service, we can deliver the highest quality timbers from our local manufacturing plant in a few days. Where the quote is tight and you have a longer delivery time, we can get you the best combination of price and delivery from northern American Institute of rimber construction laminators who work with us regularly. once your order is placed, it becomes our problem to follow-up on shipping dates, handle transportation and assure proper certification. We can also arrange for on-site erection equipment and installation of the timbers if your customer desires. For the fastest, most economical way to sell laminated timbers, call Fountain firstl

Possoge of the TimberSupply Act is lmperotive

fT WOULD be a serious mistake to take for grantr ed the passage of any of the bills now before the United States Congress generally titled "A National Timber Supply Act."

That their passage now seems reasonably assured does not give us pause to let up the pressure. Rather it becomes the most important time to increase individual and collective actions and put the factual story before our legislators with increased vigor and in-depth substantiation. For an example of an in' dustry good citizen see our Letters Section, p' 38, this issue.

Politicians historically cater with the greatest fidelity to that group or industry that makes the loudest racket or creates the greatest public uproar. It took a groundswell of public indignation over lumber prices combined with contacts by concerned

industry leaders, to gain their attention to the serious problem of an adequate supply of forest products for the nation. This is no time to let their attention drift off to a newer political vogue. Failure to push now could conceivably doom the bills' chances to become law.

The bills in question are S lB32 in the Senate and HR 10325 and HR 10344 in the House. Basically, they all would provide a self-sustaining fund to permit intensive management of the national forests to provide greater availability of timber to help meet our national housing goals. None would remove or reduce any present wilderness area or national park.

Our nation and our industry needs this legislation. Contact your man in Washington, D. C., let's get the job done.

No Chqnge Expected From the Sierrq Club

rftHOSE WHO expect a softer line from the Sierra |- Club following the mernbers' recent repudiation of their executive secretary David Brower are likely to be disappointed.

While in office Brower was a controversial administrator, but his opinions about conservation/ preservation were shared by the majority, no matter how they viewed his ventures in publishing and club administration. No one questioned his basic philosophy as it was also theirs. It was only when he began to save the universe that they decided he was getting too big for his britches.

That his views are still those of the club is all too clear from a speech recently given by a Sierra Club spokesman before the Southern Forest Institute.

The speaker, using a prepared text, has been reported as being truculent in attitude, which, considering some of the stufi we have seen them dish out, is probably being generous. Threats for the host institute abounded and concluded with the illmannered assertion that their "day of reckoning (with the Sierra Club) was coming."

The Sierra Club may have had its public problems with the Brower flap, but it is a long way from being either prostrate or even passive. Their enormous social and political muscle could do wonders in effecting the greatest good for the greatest number. We will be happily surprised if they do other than continue in their self-seeking ways of limiting land use to suit their narrow concepts.

You can be confident.when you see the ARCO trademark that you are buying the finest products obtainable-Certified Kiln Dried Redwood at its very best.

LMA Conventioners return to Yosemite for 29th

C()NFERRING are (1) Ham Knott and Bob Kimble. (2) Eileen and Duane Bennett. (3) Steve Hedstrom and Norm Griesbach. (4) Jim Webber going up against gabby salesmen. (5) Dick Tuckbreiter. (6) Barbara Norton, Jo Webber and Dianne Symons. (7) Fake Russian George Veliotes putting on the group. (8) Les Ley, Mary and Bob Butcher. (9) Don McCann.

(10) Patty and Bill Johnson, Barbara and Johnny Polach. (11) Steve and Frances Yaeger, Bill Scoville. (12) Armin Speckert, Mike Symons and Joe Schram. (13) Earl Ruth. (14) Jean and Lyle Schafer. (15) Alice and Orv Marion. (16) Earl Ruth and Art Wall. (.l7) Brooks Schaffer. (18) Ted Matthews. (19) Ernestine and Jessee Fluharty with LMA's Jim Norton.

(201 Bob and Judy Shannon. (21) Art Masters and LASC's Wayne Ga;dner. l22l Jin Duart. (23) Doug Motroni and Bill Grieve. (24) Len Viale, Ellie and 0ick Silvera. (25) Flo Whitney, Dick Edmiston and Doris Hedstrom. Boyce Price, exec. vp., American Wood Council, gave LMA members a first look at that group's Fall series of national ads.

nnual meeting

qTt D\ your ( ustomer- gelr no\r' v,'onditions in the 70s, advised nott' speaker Orv Marion in setting theme at LMA's annual convention.

Conditions are apt to change more than rve like to think; the customer in the 70s can't lre treated the same way customers were treated in the 50s and 60s. Masonite's vp. for marketing counseled the 29th annual gathering.

Besides casting an eye towards the soaring seventies and the long-awaited building boom that always scems to be "nert year," the membership electcd likeablt, Duane Bennett, a partner in Mead Clark Lumber, Santa Rosa, as their nelv president. Lvle Shafer of N'Iinton's Lumber & Supply. Mountain View. is the new first

vp. and Bob Kimble, San Lorenzo Lumber Co., Santa Cruz, is second vp.; Bob Butcher continues his good efiorts as treasurer.

The winners in this year's LMA/,lIerchant Magazine advertising awards contest

Story dI d Glonce

Conditions in 1970's keynoted as members told to gear for changing market. LMA/Merchant advertising awards made Monterey will be next year's meeting place.

were Silvera Lumber Co.. Antioch; Yaeger & Kirk, Santa Rosa, and Hubbard and Johnson Lumber Co. All three had done the best job in their respective category of using their advertising as the strong right arm of their sales efiorts.

This year the Lumber Merchants Asso. ciation o{ Northern California met at the Ahwahnee Hotel in Yosemite, next year it will be Monterey and the following year (probably) will see a reiurn to Lake Tahoe.

Following the golf battles at the W'awona

links that opened the convention, members and guests gathered that evening in the cavernous Great Lounge, donned cowboy hats and scarfs, drank cocktails and told each other with the usual degree of accuracy arbout the state of their golf game and how much business they were doing.

Next morning the president, Les Ley, formally welcomed all, conducted old and new business, introduced the new officers and directors as well as keynoter Marion.

Homer Hayward later told of the Design 70 home he had built and shown in Salinas as his attempt to get more ver\ie into the local building industry. Like any experimental project, it brought its share of grief. though overall it undoubtedly will prove a solid success.

Carried over from its success{ul reception last year were the three-minute sales presentations by suppliers and manufacturers. Jim Webber presided rvith baseball bat at ready to keep the sales talk within time.

The spt,akcr at Monday's luncheon rras (Continued on ltag,:' 18)

AI Y0SEMIIE were (l) (2 Chuck Johnson and Gordon Knott. (4 Tom

Jerry and Barbara Griffin siuie Wise. ili-Linoi and and Mrs. Yancey, Jean Hart-

sock. (5) Homer Hayward. (6) Martin Spitzen and Cecil Rouse. 0) George Clough and Bob Shannon. (8) Elmer Brock and Bill Wray. (9) Gordon Saunders. Russian

luncheon speaker jarred members with fake proSoviet speech to demonstrate value of free enierprise system.

Vintage talent receives tribute

T OS ANGELES Hoo-Hoo Club 2 paid t' tribute to skill and expertise as the club saluted its 'oold timers," Roscoe Blanchard, Sr., Alan Shively, George Clough, D. C. Essley, W'ayne Wilson, John Lipani, Harvey Koll, Lloyd Webb and Clarence Bohnhofi.

As the spotlight shifted from old to new, six kittens passed the mysteries of concatenation: Earl Babbitt, Ralph Curran, Jim Frodsham, Stan Pion, Frank English and Swede Sawyer.

Bill Chisholm, Olympic committeeman and member of the 1932 Olympic team, told of highlights in Olympic history.

Low gross golf trophy went to Ken Kenoffel, low net to Claude Curry. First flight winners were Pete Parrish and Bob Merritt; second flight, John Lipani and Jim Fair. A three way tie for third flight winner developed between Don Bailey, Stan Mago and Wayne Gardner. Don Bailey won the toss for first, while Mago and Gardner split second prize. "Birdie" honors went to George Wilson, Earl BabbitL Al Taylor. Bob Marritt and Ken Kenofiel.

Jim Barnes, Alex Chubak, Sully Sullivan, Larry Quinlan, Bob Merritt, Hugo Miller and Al Taylor were raffie winners.

()tD TIMERS (1) George Clough, Dee bsley, Clrence Eohnhoft Roscoe Blanchard, Sr., and Alan Shivley. (D Dick Field, Lloyd Webb and Jess Beristain. 6) Sully Sullivan, Don Stobaugh and Hugo Miller. 0) Roscoe Blanchard. (5) Dee' Bsley, flanked by Jim

Barnes and Joe Contestabile. (6) Don Bailey, Lou Markworth and Dave Stewat. 0) Lany Quinlan and George Steele. (8) Kittens Earl Babbitt, Ralph Curran and Jim Frodsham. (9) Jim Fair and Frank English. (10) Essley and Elanchard.

Industry continues its attack on nation's housing crisis

National housing goals and the means to achieve them were spotlighted during the National Forest Products fusn. annual meeting in Washington, D. C.

Key housing leaders of the Congress aud Iederal government actively participated. Sen. John J. Sparkman (D-Ala.), chairman of the Senate Banking Committee and its Housing Subcommittee, spoke on timber requirements, urging support for the National Timber Supply Act he introduced. Housing and Urban Development secretary George Romney explored the housing programs of his agency in a luncheon address.

New officers are: L. L. Stewart, president of Bohemia Lumber Co., Culp Creek, Ore., NFPA president. Stewart succeeds James D. Bronson, director, Boise Cascade Corp., Yakima, Wash., who was elected chairman of the board. New first vp. is Lowry W'yatt5 vp., Weyerhaeuser Co., Tacoma, Wash.

Regional vps. from the West are Frank R.. Gilchrist, president, Gilchrist Timber Co., Gilchrist, Ore.; Stanwood A. Murphy, president, The Pacific Lumber Co.

NFPA president James D. Bronson called for a national program of 'oconstructive conservation" to replace "chaotic consternation" in the use of the nation's forests. He said "constructive conservation" requir-

Meeting olso nomes

Jim Turnbull os new Executive president

James R. Turnbull. who has served as head of two of the largest wood oriented trade associations, has been named exec. rp. of the NFPA.

He will take over as soon as his resignation as exec. vp. of the American Plywood fusociation becomes effective. NFPA has been without a chief executive since Mort Doyle left last November to go with Southwest Forest Industries.

Turnbull has headed APA since 1962. During a leave of absence in 1964 he served as chief executive of the Western Wood Products Assn.

His 1963 reorganization of the plywood assn. oriented it strongly toward marketing. He created a similar structure the next year for WWPA.

es the realization of all the benefits of the forest and "the development of a national point of view which favors compatibility over exclusivity in terms of forest use."

Bronson paid tribute to conservation and recreation organizations for the views they expressed in recent Senate Banking Com-

mittee hearings on lumber and plywood availability. He said: "The positive responqq of the Sierra Club witness. is a sign that where the national interest is clearly revealed and the social need is obviously compelling, natural adversaries can act responsibly together."

We represent oyer one hundred Western producers of Ponderosa and Sugar Pine... Redwood lumber and Redwood split products. D,ouglas Fir and White Fir

,.. Hemlock and Cedar lumber, as well as a complete line of Cedar fencing. Your one callto Hobbs Wall is a short{ut to fast service and the right grades at the right pr"ices, backed by a solid reputation for dependable dealing.

tflHE

Reveille, one of the really big annual I lumber industry outings, drew nearly 300 this year to the Castlewood Country Club in the S. F. East Bay.

Next month we'll have even more pic' tures of the event, space limitations got the best o{ us this time.

Harvey Bahr won the hole-in-one award,

Big crowd ql Reveille

Gran Geisert of Peerless Lumber Co. was the member with the lowest score. Long drive honors went to Les Doddington, Andy Molinari, Don Michaelson and Larry Fernandez.

Low net scores were Jack Koepf, Viale, Ken Harris, Wayne Phillips Frank Egger.

LlNl$ tlllEUP (l) Bob Hall, Hobbs lYalh Ken Harais, Precision Wood Products. (2) F. M. "Bud" Radditz, Higgins Hardwood; Andy Molinari, South City; Ray Ryan, Higgins; Lowell Heading, Silvera Lumber. (3) Harold Rodgers, TW&J; Pete Abrahamson, Hulbert Lumber; Paul Olsen, TW&J; Carl Hoffman, Midland Mfg. (Ct Bob Gray, Fred C. Holmes Lumber; Paul Traba, Robert P. Kilgore Co.; Ted French, Jr. and Phil Burton, Burton French Lumber Co. (5) Bill Rudlinger and Charlie Brown, GeorgiaPacific Corp.; Dusty Destruel, Mead Clark; James E. Peggs, Jr., Rolando Lumber Co. (6) Roger Schuyler, Georgia Pacific Corp.; Cliff Smoot, Mollalla Lumber Co.; Paul Gaboury, Golden Gate Lumber Co.; Don Michaelson, American International. 0) Bill Gilman, Sunnyvalei Aubie Harnes, 0lsen Lumber Co.; George Cilker, Pine Cone Lumber Co.; Ross Ingraham,

Western Pine Supply Co. (8) Al 0sborn, Crawford Lumber Co.; Hugh Rosaaen, Cal. Sugar & Western Pinq Bob Greene, Jayco Inc.; Bob Anderson, Jayco Inc.; Bob Peach, Higgins Hardwood. (9) Art Bond, West Range Corp.; Ted Hanson, Lumbermen's Mercantile; Bob Byrd, Silmarco International. (10) Jack Higgins, Higgins Hardwood; Leonard Viale, Simpson Bldg. Supply Co.; Jack Fuller, Fuller Lumber C0.; Bill Johnson, Hobbs Wall. (1ll Larry Hansen, Hobbs W4ll; Art Kelly and Hugh Clark, Loop Lumber Co.; Bill Sanders, Valley Lumber Co. (1? Jim Rowe, GeorgiaPacific Corp.; John Baker, Big B. Lumber.; Richard Kraft, lrvington Lumber Co.; John Sheppard, Hedlund Lumber Sales. (13) Jim Oakley, Oakley Plywood Doors; Ed French Sr., Burton French; Ray Teakle, California Builders Supply; Harvey Bahr, Blattner-Bahr Distributors. (10 Jack Koepf, Peerless Lurnber Co.; Gran

Geisert, Peerless Lumber Co.; Fred Ziese, Sr., Gam. merston & Green; Bill Bonnell, Bonnell Lumber Co. (15) Tom Lillard, Doors Inc.; Dan Mc0ann, Hubbard & Johnson; Hank Himan, Doors Inc.; Ernie Gonzalez, Lumbsrmens Mercantile. (16) Frank Eiger, Eichrom0 Suoolv Co.: Jerrv Fernandez, Western Door & Sash Go.;' Jack Russeil, liVestern Door & Sash Co. (17) N. F. Gay, Stockton Box; Wayne Phillips, North Bay Plywood Co.; Will Fullaway, Stockton Box; Harris Robinson, Williams Lumber Co. (18) Hank Hanson, B & B Cabinets; Larry Boldrini, B & B Cabinets; Ralph C. Myer, J. E. Higgins; Chuck Lawton, Comstock Door. (19) John Prime, Sawmill Sales Co.; Don Lauarini, J. H. Baxter Co.; Ted Little, J. H. Bader Co. (20) C. Travis, Travis Co.; Les Doddington, Calif. Builders Supply Co.; Jack Crane, Crane Redwood Sales; Dave Graber, Reynolds & Co.

Western Lumber t Building Moleriols MERCHANI

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INSUTATING PRODUCTS

Ceiling, Roof Deck and Sheathing.

DISTRIBUTIll}I AND SERVICE CE1{IERS

ARCATA 707 1822-0371

Stan Eisner, manager

Roger Oilar

Frank Stanger

George Thompson

cARDEN A 2131321-9202

Perley Fisher, Mgr.

Stan Cochran

Lynn Layton

Ray McKendrick

SANTACLARA 4081 296-0407

Leonard Viale, Mgr.

Ed Blunt

Bob Raymer

David Bein

Leonard Viale, manager, Simpson Building Supply Company, Santa Clara operations, is pleased to report that a major expansion to the warehouse and yard facilities at 500 Mathews Street, Santa Clara, is near completion and will now provide you even more ways to put profit-in-your-pocket.

Arizona convention concentrates on facts and fun

TT TAKES a good association lo put orr

I a sood convention and tlre Arizorra group is most decidedly that. Their recent annual in Yuma is ample proof, if any were needed, of their remarkable progress the last few years.

The Arizona Retail Lumher & Builders Supply Association in the last four vears has added 56 new members. Last vear alone they picked up 15 new members, losing only two, and those to failure.

Their new slate of officers insures that the momentum that so many have contributed to won't be lost: Sam Hauert.

president; lst v.p., Ace I'Iason; second vp., Dean Drake, and Morris Turken, treasurer.

Sfory dI d Glonce

Despite rumbles, no name change was made this year well planned convention was one of their best . . . next year's meet: Tucson, May 7-9, 1970.

The officers and members will again lre getting a strong backup from their very capablc secretary-manager Frank Davis.

L-nder an umllrella of "Iloney, Nlanpower. \'Iarketing and Mar:hinery," the convention program began rvith the annual lnmberman's golf tournament (no sand "greens"), and wound up the first day rvith a steak {r1 under the amazingly clear Arizona desert sky. (Yes. Virginia, there still are places where there isn't any smog).

A stemrvinding addre-*s by John Wolfe accelerated the business sessions ofi to a fast pace the next day. In a convincing talk. Wolfe made sclling sound likc what it is. an exciting, profitahle n'ar- to do something with your life.

TAtl(ll{G Sll0P are (1) George and John Gaskin and Pete Parrish. 0) Rod Morrison, Dick Fretz and Merle Honall. (3) Ace and Jean Mason. (4) Howard McDaniel and Don Hossack. (5) Bob Ramsay and Ray Hyer.

{6) Ed Banker. (il Jack Etter and Vern Godbehere. (8) Teny and Patti Golnick. (9) Larry Hamman. (10) Roberto Sanchez and Gene Yark. (ll) Speaker John Slothower and Morris Turken. (12) Cliff Floyd. (l3l

Doug Boyle. (14) Ray Wells and Jim Barlow. (15) Harley Lisherness, Larry Consolver and John $lood. Dealers were urged to do local market surveys and public relations for themselves and their yard.

JUNE,1969

'Iht' parrel dist:ussion on high luml,er and plywood prices-)'likc Medigolich. Cottonrvoo<l l,rrmber; f)ean l)rakc. The O'Mallt'r' Companies; ]ren'l'hompson. Southu't'st l'ort'st Industries; l,rl Ilanker. G-P and mo<k'r'ator Jay O'Mallt'r- {orrnd that fast prirr: llut'tuations le{t them a littlr: short on a topi< . Delving instcarl intcr market fat'tors alTecting pric(, an(l gt'rrt'ral

nralkt'ting practit'es llrt' uloup noted lack oI tnarrufacturers sul)p()rt for detrlers. rr holt'saler iailurc to urr<lt'rstancl rrhat thc protlrrt t does for the ultimatt' t orrsumel and the rrt't'tl for clealers to rrrrtlt'rstand tht ir' malkt't nt't'ds and clemarrrls. A r:all for manufacturt'rs to regulale production. an(l hcntr stalrilizc price. u'as roi<e<l several timt's.

\\'trrning tlrat .1.700 lruildirrg rnatt'rials rlt'trlers hacl alrea<ly gone hroke so fal in tlrr (r0s. speak('r John Slothou er of O-P said all dealers irr l0().000 and ul) l)opulation markt'ts must dt'cide to either Le mass merr:handist'rs ol l,e spcr:ialisls -servirrg tlre l,uilder or 1rt'rhap.. sell onlv a nar((ontinued on Page 43)

AI STEAI( FRY (l) Skip Corley, Bill and Betty Bell. (2) Morris and Bee Turken. (3) Hank Hancock, Ken Thompson and Dick Pickett. (4) 0utgoing president Tom Fridena. (5) Sec.-Mgr. Frank Davis and Dick Maquire. (6) Sam Mardian, )r. 0l Harry Mann and George Rittich. (8) Doug Morris. (9) Hank Hancock,

Bill Morris and Ken Thomoson. (10) Howard McDaniel and Bob Ryan. (11) Lloyd Bowerman and Ed Gibson. (12 Hank Stanton. (13) Jack and Hazel Sullivan. (14) Bob Horr. (15) Sam and Sara Hauert. (16) Earl and Mrs. Smith. (17) Bob Large. (18) Doloris and Juan Sanchez. (19) Doug Morris. (20) Reavis Hollomon.

(21) Mike Medigovich, Ken Thompson and Jay 0'Malley. Q2l Mike Medigovich and George Rothfuss. (23) Wally Pensinger. (24) Barron Weeks. (25) George Benson and George Rothfuss. (26) Dean Drake and Ron Foreman. Phoenix based Cavett Robert gave dealers an inspirational talh.

San Diego club's active meeting schedule

A ROUSING evening, including a fine A steak dinner. marked San Diego HooHoo Club 3's recent meeting.

Starting linebacker for the San Diego Chargers, Jefi Staggs, highlighted the evening's entertainment with an interesting and informative talk on his specialtyfootball.

The club also saw an exciting film of highlights from the Charger's 1968 season.

In narrating the film, Staggs pointed out many of the details and subtlties that are often missed by the average viewer. Members were told and shown how seemingly inconsequential movements by linemen and linebackers often are the key to the success o{ a play.

The amazing complexity of .today's professional football was put into a sharper focus thanks to the viewing tips Staggs

dispensed to attending Hoo-Hoo members and their guests.

Several door prizes were awarded and Club 3 member Harold Morgan treated the club to one of his super funny joke sessions while the projeetor for the film was being readied.

Over 43 members Room Restaurant in an evening of fun.

met at La Mesa, the Bronze Calif., for

The club's next event will be the first annual gala lumber yard dinner-dance to be held on June 7 at the Georgia-Pacific Corp. warehouse in National City, just south of San Diego. The dinner dance will feature free drinks and Croy & Harvey's "Box Car" bar-"for mature adults only."

The annual golf tournament is scheduled for July 20 at the Whispering Palms golf course north of San Dieeo.

IAtl(lNG FOOTBALL (1) Ron Angelo, Dixieline Lumber; Jeff Staggs, guest speaker of the San Diego Chargers football team; Harold Morgan, Westy's Lumber. €) Bill 0lmstead, Mission Valley Lumber; Bob Ransom, Ransom Bros. Lumber; Jack Lange, Frost Hardwood. (3) Bill Evenson, American Products; Chuck Hamp-

Weslcm Lumber & Bullding Mqterlqls MERCHANT

shire, club treasurer. (4) Ray Prell, ltVestern Lumber; Bud Baker, Baker Hardwood. (5) Ed Gavotto, Empire Lumber; Bill Evenson, American Mill. (6) Don 0lsen, lnland Lumber Co.; Jeff Staggs; Bob 0lmstead, Mission Valley Lumber Co. 0) Bill Harvey TW&J; Lyle Siebert, Dixieline Lumber; Joe Restine, retired.

(8) Bob Mullet Western Cabinets; Ron Angelo, Dixieline Lumber; Dennis Beck, Western Cabinets. (91 Wayne Raney, Sullivan Hardwood; Bill 0lmstead, Mission Valley Lumber; Al McAlpine, Sullivan Hardwood; Bud 8aker, club president, Club plans annual golf tourney on July 20.

6,'!'^ a wife pl.aser and a profit maker for

sir\ cs spacc for olcl urrcl rre u houscs irlikc srr ir cls lor cortr cnicr.tcc irt rrse antl storcr rn u lrll ri l.rcn rrtrt irr usc boalcl-cirst rtl urrrin unr :.ul)J)()ft c1 Lrll itl constrrrcl ior.r bc tlispluvcrl in r rrur st()re l()r' cas\ cust()llcf rlt'ln()ltstrlt:()lt

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NEWS BR[EFS

Weyerh,aeuse'r Co. has made a bid to acquire Dicrks Forests Inc., Hot Springs, Ark., for $350 million. despite big W's earlier brave talk, their first major acquisition appears to be another forest products co.. DiGiargio Corp. has bought, for $3 million, the mills of /. R. Simplot Co., Boise, Idaho; included are lumber mills at Chiloquin, Ore. and Camptonville, Calif. and a millwork complex at Auburn, Calif.

Southwest Forest Industries bought Wide' field Homes Enterprises, Colorado Springs homebuilder, for an undisc]osed amount of SWF common stock . Banh ol America says now that Calif. housing starts will be 160,000 this year, rather than 180,000.. nationally, housing starts in April (latest figures) dropped' 2/o, the third consecutive monthly decline..

Euans Products new warehouse distri' bution center in Renton, Wash., is now open Western Building Material Assn. is site-seeking for their new HQ location in Olympia, Wash.; no word yet when the move from Seattle will be made . Boise Cascade has reputedly bought ld'aco Lum' ber Co., a Healdsburg, Calif., firm that makes trusses and manu{actured housing

The .Nl'l. Assn. ol Horne Build'ers has approved continuing the I|/a surtax and repeal of the 7/o investment tax credit. South Bay Redwood Co., Hawthorne, Calif', plans a late summer-early fall move to new quarters in Orange Bel Air Door is now the So. Calif. distributor of St. Regis doors.

Ore. Senntors Hatfield and, Packwood, want the Interior Dept. to study possibility of a neut nt'\. park in the Cascades faulty wiring was probably to blame for the $50,000 fire at Ced,ar Mill Lumber & Hardware, Portland in April . . trIt. Hood, Building Supply, Portland, was razed by fire six days later, some lumber in the yard was saved

George A. Christi.e, chief economist for F. W. Dodge, says it's not likely the cur' rent pace of construction can last for long in the face of recent credit restraints and interest rate hikes computerized com' munications will allow Union Pa'cific RR to monitor all trains on its 9,600 miles system'round the clocle .

Shareholders approved the Ceorgia-Pacific lwo-Iorone stock split and increase in shares from 25 million to 75 million . . Neiman-Rei.d, Lumber Cily plans to open a new yard in Thousands Oaks, Calif., by late summer, also one in Ventura, Calif., in 1970 . Oregon sta.te senator Ted' Hallock called on the state highway commission to use more wood in the buildine ofhighways...

Dant & Russell plans to sell its stock to the public for the first time, they were founded in 1904 . . . $1.5 trillion will be needed over the next 30 years i{ America is to house everyone in 2000 A.D., OwensCorning warns . . Tum-a-Lwn Lumber, The Dalles, Ore., recently opened their new yard opposite the old set-up .

Suaerhrup Lumber, closed after 40 plus years in Riverside, Calif., has been leveled and the site cleared . Euans Products Co. plans to acquire Commercial Lumber Co., Ltd., in British Columbia more than 1 million acres oI non-federal land were restocked with trees last year, the Forest Service says, 99/o ol that land is priuately owned,

Vickes Corp. plans to spend $I9.5 million in the fiscal year ending Jan. to expand its retail and manufacturing capacity

E. L. McNeely moves up to be Wickes president and chief executive officer. Fibreboard Corp. plans to buy Bate Ply' wood Co. and Merlin Forest Products, both of Oregon for about #7.05 mi,llion. combined, the mills will have 375 employees..

More than 7 million will see NBC TV's program bn constructive practices in today's timber industry . . Ed Clifi, chief of the Forest Service says annual tirnber output from national forests could be upped 2/g, more roads and money will do it, he says the plywood ass'n. quotes forecasts cl 1.3 millian housing starts in '69, though many experts now see 1.5-1.6

Wcrlom Lurnbcr & Building Mot€fiq1s ,VIEICHANT

Ameriq,n Forest Prod,ucts CorP. in' creased its lst quarter earnings by la9/o on a sales increase oI 24/o more than 60,000 bf. of fire-protected' wood studs, plates and blocking are used in a new 12 story dorm. on the San Jose State College campus in Calif. . Nt'L. Particleboard' lssn. members are pushing a grademark program for the underlaYment theY make...

Tight money will d'rop interest rates' ac' cording to economist Karl Brunner, who sees them I/o lower by the end of '70 Boise Cascad,e is increasing the capacity of its La Grande, Ore. particleboard plant by I00%, they put $5 million into its ex' pansion Pichering Lumber Corp. plans a new planning mill at Sonorq Calif., the mill plus other modernization, will cost m.ore than $1 million . -

The Pacific coast's first conta.iner crane to handle containerized shipments from both Far'East and, Europe will be operating at Los Angeles Harbor by mid'summer Union Pacific, since '64 spent $581 million on new rolling stock, $85 million on its roadway and $44 million on other maintenance; they currently have on order $222 million worth of new rail equipment Boysen Paint Co. (their new name) also has a new label design .

International Paper has launched in Japan a $10 million ship to haul U.S. pulp and paper overseas , , Knott's Berry Farm, Los Angeles, is opening a new ride featur' ing the mythical Calico Log and' Lumber Co., included is a 2,000' waterway ride in a hollowed out log . a N-AWLA suruey of its members showed a record sales volume $2.006 billion, the lumber wholesalers didonly ff40 million in nonlumber items

Mould,ings, Inc., of Marion, Va., the nation's largest pre-finisher of wood and plastic moulding has agreed to buy Tirnberline Forest Prod,ucts, Inc., Santa Ana; former owner Dicl Snyder remains as gen. mgr., no price was released . Masonite Corp. has opened a new distribution center in La Mirada, Calif. April contracts for luture construction showed a modest re' covery from March's sharp decline. ..

More than 1L7 mi,llion nero trees were started during the just-ended planting sea' son on G-P land... nearly 3 million fam' ilies now own a second or vacation home.

POLtTtCS NOT PRICES

Fed forestry called wasteful

pOLITICS. not pri<'t's. prompt puhli,' r timber srrpply. C.orge Crair:. se,'.-mgr'. of the [.estern Lumber N{anufacturers Association charged during a recent speech before the San Francisco Hoo-Hoo club.

He quoted Wesley Ricard. forestry consrrltant and advisor to the State of Oregon, rvho recently told the U.S. Congress that "the single greatest cause o{ timber scarcity is that the U. S. Forest Service timber harvest is only a fraction of what it can and -.houl<l he . our studl' demonstrates

to the increast'd price of stumpage irr tht: conlentional way, it does appear likelv that the public will again call the shots. It rvill be done through the political process by demanding that housing needs bt: met with better management of the national forests. It was politics that caused the establishment of the tederal timber reserves in 1897 "to furnish a continuous supply of timber fol the ust' and necessities of citizens of the Lnited States." The people are speaking again.

quite clearly that current Forest Service policy means a loss and waste of almost B0 billion bf. over the next 90 years {rom the national forest commercial forest in western Oregon alone."

While the major seller has not responded

It should bring a new era of intensive management to the national forests and greater assurance of a raw material supply for dependent mills, workers and communities, it can mean more homes at reasonable prices.

P0I{OERING PRICES are (1) Jim Peggs, Rolando Lumber Co., Paul Mc0usker and John Morrison. (2) Georee Craig, Myron Wall and Hugh Pessner. (3) Art Wa'il,

club president, and Dave Davis. (4) Jim Munt and Rog-er Mackin, Hallinan Mackin. (5) Wall and Craig. (6) C. C. Stibich, Lamon Lumber, and Fred S. Buckley, jr.

Pacific coast hardwood distributor's busy annual meeting

TEONARD HALL of Portland, Ore., was

L elected president of the Pacilic Coast Wholesale Hardwood Distributors Association at their 46th annual meeting. Other new officers are Carl Johnson, lst vp.; Ken Tinkler, 2nd vp.; Bob Grimm, secretarytreasurer.

After hearing a number of reports from various sections, it was decided that business was fairly good to good. Or, as one mernber described it, o'the poorest boom we've ever had."

Promotion of hardwoods in general was discussed as well as where to meet next (Hawaii) and the year after (Scottsdale, Ariz.) ; Penberthy Lumber Co. of Los Angeles was approved for membership; a firm in the Northwest wasn't and the grading rules committee decided against making any recommendation on the problem of shrinkage.

HARDW000 IUMBERMEI{ (lower row, L-il Walt Ralston, Georgia-Pacif ic, LA; Jim Spellman, Spellman Hardwood, Arizona; Leonard Hall, Lumber Products, Portland; Roy Stanton, Jr., E. J. Stanton Co., Lft Frank Buell, Memphis Lumbermen's Club; Dick Ouarg, Forsyth Hardwood; Jack Higgins, Higgins Hardwood, SF; Murray McKenzie, Sauder Lumber Co., Vancouver, B.C.; Bill MacBeath, MacBearth Lumber Co., SF; Ed Bauer, Atlas Lumber Co., LA; Ken Tinkler, Stahl Lumber Co., LA; Jerry Lapin, Mercury Lumber Co., LA; Verlon McKinney, Brush Lumber Co., LA; Bill Fahs, Calif. Panel & Veneer Co., LA.

illDDIE R0YV: Bob Grimm, Ehrlick Harrison. Seattle; Bob King, Mercury Lumber; Bill Sauder, Saudei

Lumber Co.; Mac MacBeath, MacBeath Lumber Co.; Jack Millikan, Lane Lumber Co., LA; Bruce McLane, General Hardwood, Tacoma; Roy Stanton Sr., E. J. Stanton; Don White, White Bros., Oakland; Werner Richen, Lumber Products, Portland; Jim Sullivan, Sullivan Lumber Co., San Diego.

IHIRD R|)W-T0PSlllE: Carl iohnson. American Hardwood Co., LA; Bob Kahn, Forsyth Hardwood; Lyall Bell, J. Fife Smith Co., B.C.; Bud Radditz, Higgins HardWood Co., LI; Bob Kahn, Forsyth Hardwood; Lyall Bell, Pendleton, National Hardwood Assn., Chicago; Dal Donnen, Ehrlich Harrison; Wes 0lsen, General Hardwood; Jim Higgins, Higgins Hardwood; Al Frost, Frost Lumber Co., San Diego.

Directors elected are: Bill Sauder, Murray McKenzie, K. E. MacBeath, Jack Mil. likan, Ed Bauer and Jim Sullivan. Twentyone different firms had representatives at the Pebble Beach, Calif.. convention.

sold through lumber dealers exclusively prompt delivery to your customer's jobsite

full truck loads or small lots

wedothe job plan "take-offs"

firm quotations

FOB jobsite

no inventory problems for you

We are your specialists in Glue Laminated Beams & Arches & Roof

GRIFFIN

Cal-Pacific GALENDAR

KILN R[5 CERTIFIED DRY

JUNE

San Diego Eoo-Ifoo Club i|--June 7, first annual lumber yard dance, Georgia-Pacific warehouse, National City.

University of Washington, College of Forest Resources-June 9-14' eomposite materials conference, Rosario, Orcas Island, Wash.

California Bedwood Assn.-June 9, board of directors meeting, San Francisco, Calif.

Pacific Northwest Plastics-June 11-13, conference, Washington State University, Pullman, Wash.

Los Angeiles Hoo-Hoo Club 2-June 13, meeting, Costa Mesa Country Club, Costa Mesa, Calif.

IIoo-Hoo Family Weekend-June 13-15, Konocti Harbor Inn, Clear Lake, Calif., sponsored by East Bay Club 39, San Francisco 9, Redwood Empire 65, and Black Bart 181.

American Plywood Assn.-Iune 16-18, annual meeting, Gearhart Motor Inn, Gearhart, Ore.

Forest Industries Management Center-June 19-20, annual forest industries marketing conference, University of Oregon, Eugene, Ore.

Western Red Cedar Lumber Assn.-June 19-20, annual meeting, Qualicum Beach Inn, Vancouver Island, B. rC., Canada.

Dubs, Ltd., June 20, calcuta, San Jose Country Club, San Jose, Calif.

Adhesives and Sealants Council-June 25-29, summer meeting, The Broadmoor, Colorado Springs, Colorado.

JUTY

Foreat Products Research Society-July 6-10, 23rd annpal meeting, Sheraton-Palace Hotel, San Francisco.

Society of rilood Science & Technology-July 6, annual meeting, Sheraton Palace Hotel, San Francisco, Calif.

Wood Products Assn. of Hawaii-July 7, board of directors meeting, Honolulu, Hawaii.

Western Wooden Box Assn.-Jnly 24-25, semi-annual membership meeting, The Mark Thomas Inn, Monterey, Calif.

Black Bart Hoo-Hoo Club 181-July 25, annual barbecue, Bill Crawford's home, Ukiah, Calif.

llumboldt Hoo-Hoo Club 63-July 25, annual golf and stag party, Eureka, Calif. (place to be announced.)

Los Angeles Hoo-Hoo Club 2-August 22, meeting, California Country CIub, Whittier, Calif.

AUGUST

W'ood Products Assn. of llawaii-August 4, directors meeting, Honolulu. Hawaii.

Los Angeles Hoo-Hoo Club 2-Augtst 22, meeting, California Country Club, Whittier, Calif.

Construction Costs Soqr Upword

In one of the sharpest increases in a decade, the nation's construction costs soared an average of four percent during the year ending April 30. Gains generally were higher in larger metropolitan areas.

"Both labor rates and materials prices contributed to the cost increase which, in some areas, jumped 13 percent," said William H. Edgerton, manager of Dodge Building Cost Services. According to the survey, building construction costs are 205.7 percent higher today than in 1941.

An average 7.2 percent rise in hourly wage rates for building trades craftsmen was the primary catalyst in the climb in building costs, Edgerton said. With some exceptions average building materials prices rose only l.B percent during the same period, he added.

The major exception was lumber which experienced price increases of as much as 80 percent in some categories during the past 12 months. But, according to the Dodge survey, many lumber prices have been reduced markedly lately and this trend is expected to continue.

HE HOUSEHOLDER carefully surveyd the seedy looking individual standing before him. "You look like a big, healthy fellow," said he, "why don't you go to work?"

"Well, sir," said the hobq "I'll tell you my trouble. I'm an unhappy medium."

"What on earth is that?"

"Why, I'm too heavy for light work and too light for heavy work."

His hunting eompanion had mistaken him for a deer and shot him. "Tell them I died game," were his last words.

Many imagine that the higher you go tle easier the climbing. Don't be governed by that theory unless you have a soft place to fall back into.

"A girl and a car are much alike," said the philoeopher. "A good paint job conceals the years, but the lines tell the story."

The teacher was testing the knowledge of the kindergarten class. Slapping a coin sharply on the desk, she asked, "What is that?o' o'Tails." said a voice from the back row,

BY JACK DIONNE

1882-1966

To expect a single advertisement to pay is as foolish as to hope to grow fat frorn the efiect of one dinner. Do not begin to advertise unless it be the intention to stick to it.-Nathaniel C. Fowler.

John Wanamaker said: ir, ,nlr"', Jn" "rrt"rprire on earth that the quitter should leave alone, it is advertising. Advertising does not jerk: it pulls. It begins very gently at first, but the pull is steady, it increases day after day, year after year, until it exerts an irresistible power," * * *

And when you are inclined to think the world is dealing harshly with you, picture the plight of the man whose son is out in the yard playing rnarbles with his glass eye just when he needed it to look for work. * * *

An old lady was walking by the creek when she came upon some boys bathing in the nude. o'Boys," she said severely, "isnot it against the law to go swimming without bathing suits?" t'Yessum," replied one, "but come on in. \Ve won't tell on you.t'

Snob: "I never associar" *rrrr lo, ,ni"o*, do you?"

Bob: "I never met anv of vour inferiors."

Cats and kittens, crabs and spaghetti

ELL known by lumbermen and HooHoos is the annual cracked crab and spaghetti banquet put on by Humboldt HooHoo Club 63 at Eureka, Calif. This year's meeting was no exception, it met all standards and 125 hungry Hoo-Hoos, new kittens and guests enjoyed the traditional feast.

Fran Holmes, club president was assisted by Roger Oilar, r,p. Guests attended from all over the state.

A special guest was Snark of the Uni' verse Ed Roche. A beautiful redwood burl bowl was presented to Snark Roche.

Eleven new kittens were initiated.

SURR0UNDING SNARl( (l) First row, Carl D. McKay; Jim Smith, G-P; Fran Holmes, club president; Jerry Gwin, James Redwood; Second row, Roy Abel, Simpson Bldg. Sply.; Ed Roche, snark; Chris Pozun, Pozun Bros.; Dick James, Simpson Bldg. Sply.; Third row:

Preston Peterson, Bonnie Sales; unidentified member, sorry about that; Jim Waters, Bonnie Sales; Larry Owen, Virg Mastelloto. l2l Fran Holmes, Ed Roche, another mystery man, Al Kerper, Bud Peterson. (3) 8ob Bonnickson, G-P; Lloyd Heckathorne, Pete

Xeoon and Paul Ward, Arco. (4) Bill Johnson, Hobbs Wall; John Baccetti, Twin Parks; Ken Laudenschlager, Arco. (5) Stan Preble, Tidewater Mills, and Kurt Kuhn, 0regon-Pacific. {6) Sam Witzel, R. H. Emmerson. (7) Gail Ellingston, G-P; and Bob Halverson.

INCTUDE fhe soleoble glomour oi .CINDERELLA' BY-PASS

WARDROBE DOORS

Pre-ftnished "Cinderella" doors sell themselves with full length mirrors for her wardrobe, chalkboard for the kids' room, smart wood grain paneling or painted to fit in with every decor. The decorator look is completed by sturdy aluminum framing in anodized clear, gold or black finish.

Outstonding functionql feolures: *overheod suspension

'Feolher-touch opening with no unsightly pulls *Conceoled Guide----or fioor lrock with iump-proof design rBoll-beoring roflcrs with silenl nylon rifs *s1r" verlical honger odiustmenl rlvtirror gloss is prcmium t/a" plale, 'Anlique "mirrorr," ponelled wood, pre-pointed poncls ovoiloble ond inlcrchongeoble ofter instollotion.

Choose 6'8" or 8' height, width ro any dimcnsion lron 1'. Write for full defoils.

Manuloclvrers

OUATITY SIIDING

DOOR POCKETS

WARDNOBE WATTS

WARDROBE HARDWANE

180 w. ALAMEDA, BURBANK, CALTFORNTA 91502

PHONE (2r3) 848-6631

l-E SAD BRA DtE CE

ADJUSTS TO ANY ROOF PITCH TIME SAVING . FRAME WITH EASE

o Building can be out of square or plumb, roof will come out perfect.

o NO plumb cuts, no plate cuts, and no measuring, saving time and skill.

o Rigid laboratory tested to exceed Federal, State & Local building codes.

e Technically suitable for use in FHA projects.

o l.C.B.O. approved. (Report No. 2304.1)

B.O.C.A. approved (Approval No. 68-9, Report No. 271)

Simpson Streqmlines Distribution

Reorganization of Simpson Timber Company's nationwide rbuilding products distribution system has been announced by C. H. Bacon, Jr., Simpeon's president.

Simpson Wholesale Co. in California has been consolidated into Simpson Building Supply Co. under the Simpson Building Supply Co. (SBSCO) name. Harvey H. Warnaca of Seattle, formerly general manager of Simpson's insulating board products, has been named general manager of the consolidated distribution system of 16 warehouse outlets.

Robert O. Phillips, also Seattle, is appointed manager of SBSCO branch opera-

tions. Haley Bertain of Arcata, Calif., is direct sales and distribution manager of branch operations.

Bacon also announced appointment of Orville W. Shelton o{ Seattle, former general sales manager of Simpson's insulating board product line, to succeed Warnaca and Roger Burda o{ Seattle to assume Shelton's former responsibilities.

Copitol City Golf Annuol

Despite one of the rainiest years on record, old man sun broke through to give the Sacramento Hoo-Hoo Club #I09 a beautiful setting for its recent annual golf tournament. Held in Roseville. Calif.. it

Weslern

Lunber & Buitding lloteiiolr I|EICHANI

drew more than seventy enthusiastic golfers to compete for a wealth of prizes.

No, I member low net prize went to Guy Spence of Cal-Era Lumber Co. with a 66, no. 2 low net to Bob Dawson with a 72. First guest low net went to Jim Yount with 67 and second low net to Armin Speckert with 71. Low gross member went to Mickey Smolich of Lumber Dealers and guest low gro6s to Ralph Lamon of Lamon Lumber Co. Closest to hole was Brent Crosby of Kaiser Fir-Tex. Long drive prize was taken by guest Jack Lawrence. First guest blind bogey was won by Joe Wollenstrom and first member blind bogey went to Ed Kensinger of the U. S. Army.

Simpson product seminar draws S. F. b"y area dealers

A product training seminar hosted recently at its Santa Clara, Calif., warehouse by Simpson Building Supply Co. drew 175 interested Bay Area dealers and architects,

The 'ostudents" heard lectures from Simpson "professors" on Simpson redwood,

Stok-Lam Beams, Decra-guard (a high pressure laminate), redwood and overlaid plywoods and acoustical materials. The complete program was presented in the morning and afternoon.

A special feature of the seminar w.as a gourmet lunch, featuring Santa Clara Val-

Iey wines and fresh Humboldt Bay crab. Simpson Timber's new movie, "irowing Opportunitins" also was shown,

"We were well pleased with the response and already are planning a similar program for next year," said Len Viale, Simpson regional manager at Santa Clara.

FiteJ-diibO'iroori llDl.T*qgl Cjgd_ qFy !ry attending dealers. (lef0 Attentive. group-.at product tlaining seminai. (0 plywood servias sta-nd up'buffet during lunch hour. Al Aarnaus, Simpson western regional plywood man- Curtin Skyiud,.Gilroy-Lumber, Gilroyiand Don Fitz- tTitnsiUewaretrousewnerticlasswashel-d.

REDWOOD

. Fence Moteriols

Gqrdge Door Siding

Speciot Gqcde

Grcen Commons, Dry Uppers lorge Timberc ond Wide Sizes

Our Speciolty

IIAPPY wlTH TURI{0UT are (l),.[en Viale, regional g8gr; Sfl.Tarantino, Tynon Lumber, llonterey;.Herb gerald, Woodworters Lumber, Los Gatm, eating at mapggl Santa.Clara; Carrie Wilson, his. secr-etary; Eaton, Minton Lumder-and Supply,'Mountairi'View; fup6i iiOia.-i5i'loni'-W#0,-Homi-liimUeiY31O, and Haley Bertain, m-anager,. Ar.cata. (2 Sample and hay Reynolds, tynan Lurir'brii, Xing -Citv. tSi furtoiir, fakini iiitiii-iarirpte.' t6i-

Company girds

for its 44th year

Rolando Lumber Co., now in its forty' third year, recently expanded its mill facilities to include a timber sizer or ball planer with a 16 x 20 capacity, a new resaw with 16 x 22 capacity and a new moulder with a 4 x 12 capacity, according to J. Stewart Lyons, president.

This active firm specializes in Pacific coast yellow cedar (Alaska yellow and Port Orford). These species find a ready market for marina decks, home and pool decks and bleachers and stadium seating.

The San Francisco yard encompasses six and a half acres and has on hand an aver' age 3.5-4.5 million bf.

The company also operates a storage fa' cility for its yellow cedar at Cloverdale, Calif. Vice president of the company is James E. Peggs Jr.

Ii{YESTMEI{I in the future bv Rolando includes (top leffl this 16x20 timber sizer. Their new resaw-(to-p rieh0 is 16x22. New moulder (lower lefl is 4x12. Siwdust collector (lower right) vaguely resembles moon shot hardware Apollo 1l sawdust collector?

these numbers for all species

Los Angeles: Bob Heberle 213/733-6858

San Francisco: Bob Macfie 415/871-9678

Roger Schuyler (Redwood OnlY)

Portland:

Western Lumber Sales 5031222-5561

More Breqk-Bulk Services Due

As primary distributors of the industry's growing list of products, National American Wholesale Lumber Assn. members continue to increase their investment in the necessary distribution yard and warehouse facilities required to serve the markets, according to their spokesmen. The growing need for "break-bulk" service is founded on economic considerations which are continually changing in the wood products field. The underlying reasons for this need of distribution facilities include:

(a) The diminishing number of highly mixed car shippers

(b) The cost factors which cause decisions to reduce the variety of items produced at a planing mill

(c) Heavier loadings

(d) Increasing number of wood products

(e) Dealer and industrial inventory investment

(f) Dealer inventory turnover and return on investment

(g) Cost of possession and handling at industrial plants

There is room, NAWLA feels, for the specialist, the volume commodity shipper, distribution yard operator, hardwood com. pany, industrial supplier, plywood and panel wholesaler, and millrvork distributor.

WWPA Bqcks Up Deolers

Lumber decks, siding and paneling are major promotion subjects curently for Western Wood Products Assn. Consumer-builder advertising and literature will concentrate on selling products handled by building material dealers.

First ad campaign is promoting wood decks in full color in summer issues of consumer magazines.

The same glamorous deck illustration, with message emphasizing sales appeal to builders and remodelers, is scheduled in 19 national and regional dealer publications.

to more ond more Colifornio deolers ond distributors. For yeor oround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.

Old Growth Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon

Hemlock Dimension trom Westport Lumber Co., Westport, Oregon

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern Calilornia.

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-12n or 783-0544.

PtrRSONALS

Robert B. Thompson, president, Lincoln Creek Lumber Co., Centralia, Wash., recenUy installed a U-Cart concrete system.

Wayne Senseman and Jerry Nelson have re-opened the Peoria yard in Peorla, Agiz.; they call it Roadrunner Bldg. and Supply. Meep-Meep, everyMy!

Jim Cuseo is handling Iumber sales at the distribution yard level for Stockton Box Co., reports N. F. Gay, lumber sales mgr. Cuseo was at T.W.&J.'s San Francisco office.

Dwight Curran, TW&J in Vallejo, Calif., is written up at length in the latest Hoo-IIoo Log anil Talleg, seems he's only the latest in a long line of HooHoos with that last name.

Robert Goodrich, Goodrich Products Co., Portland, has been elected chairman of the Nt'l. Exec. Reserve Assn. for Oregon and ldaho.

Tom and Rose Lazzaro, Pacifica, Calif., bought C & L Lumber Co., Lockeford, Calif., from John Huffman.

Ralph Heath and Hank Feenstra are representing Oregon Pacific at the company's newly-opened Sacramento, Calif., office.

Roy D, Jurgensen is So. Calif. sales mgr. for Kaiser Cement, reports Gus J. Chabalas, vp., sales.

'

Motcrlcls ,$ERCHANT

Bob Greenwell and his bride Beverly recently honeymooned in MontereY, Calif. Bob also made a 1-daY flYing triP to the Indy 500 before setUing back to work at A & G Lumber, Culver CitY.

Lew Godard, Ilobbs Wall Lunrrber, S. F, and his wife are in ,EuroPe, doing Germany, Italy and The Netherlands. They plan to stay in as manY castles as possible.

Jack S. Hubbard is the new man for sales and training of Bostitch dealers on the West coast.

Paul Orban, vp. of the Orban Lumber Co., Pasadena, Calif., is a candidate for the office of Calif. Jaycees nt'I. director.

Nick Ello, western reg:ional ad mgr., Formica Corp., is back from eastern and Pacific coast trips.

Phylis Sykora, one of the office gals at Nordahl Mfg., Burbank, vacationed with her husband in l}inity County, Calif., panning for gold.

Art Masters, King Lumbel0o., Bakersfield, and Bob Kimble, Sequoia Lumber, visited the Lurnber Assn. of So. Calif.'s quarterly meeting, held this year in Ojai.

Kay Flinders is representing Miami-Carey in the San Francisco area according: to Ted Tillman, western div. sales mgi.

Harold M. Frodsham, president of South Bay Redwood, Los Angeles, Calif., has returned from a six country European trip.

Richard "Dick" Snider, president, Timberline Forest Products, returned from a business trip to Oregon.

James P. Rowe, will handle duties of general credit manager for Kaiser Cement & Gypsum Corp. reports Ronald G. Hohnsbeen, vp. and controller.

Paul Dettenmaier, son of Frank Dettenmaier, Sawtelle Lumber Co., Los Angeles, was recently marnied.

Dave Mackin, Hallinan Mackin Lumber Co., San Francisco, Calif., attended the recent National Building Material Dealers Assn. convention in Scottsdale, Ariz.

Richard E. Ilautzinger is northern Calif./ Nevada territory tra^ffic mgr. for Union Pacific Railroad reports Robert F. Pettigrew, vp,, traffic,

Maxine Dovin, bookkeeper, A & G Lumber Co,, Culver City, Calif., visited her family in Detroit recently.

Mike Gay, Jim Oliver, TW&J, Cerritos and Ray Fletcher, T\M&J, Van Nuys, Calif., are selling specialty products distributed by the company. Example: the handsome Hewnrite beams, posts and mantels"

Robert Griffith is the new advertising and promotion mgr. of the American Plywood Assn.

Joe Contestabile, TW&J, in Cerritos, Calif., is r.ecovering from a recent operation.

Sam Fineman, vp., BeI Air Door in Alhambra, Calif., is back on the job a.fter a recent illness.

Pat Murphy is the new ad mgr. of the Home Improvement Co.,'Westminster, Calif, Jack lYilliamson, formerly with Westetn Mill & Lumber, has joined the Bel Air Door Co. sales staf.

Jay Calloway, Art Reeves and Bob Nunnally, Fir & Fine I"umber, Bunba,nk, Calif., helped bossman Bob Gaylord bring his boat back from the Ensenada, Mex., yacht race.

Wertcm Lurnber & Buildlng

Eorl Stephenson and his son Blaine recently expanded their Gibson Lumber floor area by 5000'. The yard is in Victorville, Calif.

Morris Turken recently opened a new Thrift store in Phoenix, 4626 E. McDonald Rd. The yard has 38,0fi) sq. ft. under roof.

Bill Suiter has been named vp.-Pacific operations for Evans'international div. by Walt Jennigon, div. lp. and gen. mgr.

John A. Elorriaga has been named exec. vp. of Evans Products'newly formed fiber products group.

Stan and Meri Swafiord, Stanton Swatrord Co. of So. Calif., have completed a 'round the world buying trip.

Bob Neiman and Bob Reed, had a groundbreaking with all the big wigs for their Lumber City in Thousand Oaks, due to open in Oct.

Thad A. Brown, sec. mgr., San Diego Lumbermen's Assn., says more than 70 students have entered their annual architectural design contest.

"Duke" Speer, Speer & Speer Lumber, Canoga Park, unfortunately was unsuccessful in his bid to be a Los Angeles city councilman.

Frank Bader, saleg manager, Ed Fountain Lumber Co., Los Angeles, has returned from the National American Wholesalers convention rn Colorado Springs, Colorado.

Erl Fountain Sr., Ed Fountain Lumber Co., president, recently returned from the American Institute of Tihber Construction Convention in Chicago.

Jim Frodsham, South Bay Lumber Co., Hawthorne, Calif., is back from a visit to the mills in northern Calif.

John Kincade, Tarter, Webster & Johnson, Ceritos, crewed on the Ensenada Yacht Race.

Joe Minni of The Door Store, Inglewood, Calif., recently returned from a 4 day sailing vacation to Catalina Island.

Lloyd rilebb, Vance Lumber Co., recently visited California and Oregon Mills.

Ilarley llart of Inland Lumber Co., Colton, and wife Ginny attended the Hoo-Hoo 117 annual ladies night in Palm Springs.

John Suverkrup of Suverkrup Lumber Co., San Beraardino, and his Joyce, were at the Inland Empire Hoo-Hoo 117 Ladies Night in Palm Springs.

Iforace Wolfe, Marquart-Wolfe Lumber Co., Newport Beach, Calif., and his wife Nona have made their annual trip to the Hawaiian lslands.

Sterling Wolfg Sr., Marquart-Wolfe Lumber Co., attended the national wholesalers convention in Colorado Springs, Colo.

Ken Tinckler and wife Jo, Stahl Lumber Co., Los Angeles, Calif,, recently attended the Pacific Coast Wholesale Lumber Dealers Assn. annual meeting

in Pebble Beach, Calif. Tinckler $r'as also elected 2nd vp. of.the assn.

George Myers, assistant mgr., Hammond Lumber, Bellflower, Calif., is recovering in ward 3S of the VA Hospital, Long Beach, Calif.

Milan Mitchie, Stahl Lumber Co., Los Angeles, Calif., has returned from spending two weeks in the Pacific Northwest visiting the lumber mills.

Nat Thompson joined the sales sta.tr of Connor Lumber Sales, Pasadena, Calif.

Rachael Evans, Davidson Industries, Fullerton, Calif., returned from an employees convention at the home office in Mapleton, Ore.

Del Ludwig, advertising manag:er of Ador,/ Hilite, Fullerton, Calif., returned from the Pacific Coast Builders Cbnference recently held in San Francisco.

Linda Beaver has recently joined the office staff of Stahl Lumber Co., Los Angeles, Calif.

Yince Besinque, Vance Lumber Co,, Los Angeles, Calif., recenUy attended the Rotary district convention in $an Diego, Calif.

Bill Connor, owner of Connor Lumber Sales, Pasadena, Calif., recently returned from the Nat'1.-American wholesalers convention in Colorado Springs, Colo.

Bob Turner was named manager of Inland Lumber's yard in Tustin, Calif.

Manager

f)NE OF the many services which the V Arizona association has to offer its members is the fact that our association is an associate member of the Arizona Employer's Council, Inc. The service provides our members with:

(1) Negotiating services where union contracts are involved.

(2) Representation with the National Labor Relations Board and the Wage & Hour Office.

(3) Election campaign assistance where a union is trying to organize a member.

(4) Representation in grievances and disputes, which members might have come up under union contracts.

They also provide the following services to our office which is made available to our members through newsletters:

(t) Bulletin service on employee rela-

(

tions practices and policies-company policy-conditions and termscontract settlements.

Holiday practicesl hours of work

-local industry practice

Labor laws and regulations-National Labor Relations Act-Fair Labor Standards ActArizona Statues

Minimum wagesFair Labor Standards Act-Walsh.Healtv Act. Davis-Bacon Act.

(5) Overtimeexempt and non exempt; Fair Labor Standards Act

(6) Personnel policies and practices and handbooks

7) Salary comparisons-salary surveys; shop rules-local industry practice

(8) Vacation policies and practice

(9) Wage and hour laws-interpretations; exempt and non exempt

( l0) Wage rates--local industry-general survey

We urge our members to call the association office if they have labor problems

or wage and hour problems. S[e will refi: your problems to the Arizona Employers Council, Inc., who will very ably handle the situation.

New members of the associalion are: asscciate member Western Wholesale Moulding Co. Regular membership: Gila Ranch Supply, Tacna.

lumbermon's Golden Anniversorry

Earle Johnson and his wife of five decades, owners of Watsonville Lumber Co, W'atsonville, Calif., were the honored guests at a reception and dinner celebrating their 50th wedding anniversary.

Married April 23, I9I9, in Rapid City, So. Dakota, the Johnsons moved to Calif. ornia in 1922 and. Watsonville in 1936. Over 60 guests were at the Watsonville Elks CIub House where the leg of beef dinner was hosted by Earle, Jr., and his wife, Ruth.

Among the lumbermen guests were: Mr. and Mrs. Lew Godard; Mr. and Mrs. Russell Ells; Mr. and Mrs. Harold Robinson, and Mr. and Mrs. Jerry Bonnington.

Ponels Now Produced in West Plywood Fabricators, Inc., of Redwood City, Calif., is now manufacturing Met-LWood structural laminated panels following their recent agreement with the Met-L-Wood Corp. of Chicago. Plywood Fabricators, according to vp. Rolf Stolesen, also is handlins sales and distribution in the West.

NNON]IANA NtrWS

By R. Y. PETERSE]I executivo Yice presidcnt

fT OCCURS to us that today's huilding I materials dealer has an exceptional opportunity to practice positive, creatire, beneficial selling.

His customer is daily assaulted from every angle by advertising on productsrboth necessities and luxuries-which fea' ture built-in obsolescence. The dealer can ofier a product of permanent values-values enhanced by the passage of time, un' der today's economic situation. Unlike a car with staggering depreciation the moment it is driven from the dealer's lot, the new home is more likely to increase irt value. No costs of re'tooling for modelchange every year.

.Wh.v not make positive sales ammunition out of these facts? Why not capitalize on the sound investment of home'owning as compared with the dollar-drainin€i exPense of many of today's purchases? If, as has; been suggested, the era of single-familydwelling construction is ending, why not gear today's selling and promotion to that

theme and stress the "own'your-own-home, now" angle?

Truth of the matter is, as an industry, we are being out-sold; by the automobile industry, the sporting-goods industries, appliance industries, travel-tours. Just plain out-sold. It's high time we take positive action to develop definite, dramatic sales promotions of our own.

Personalities in the netos: Keith M. Schnurbusch takes over as manager of Georgia-Pacific's Billings branch; Roy Dalrymple is named assistant branch manager for Boise-Cascade at Billings; management changes announced by United Building Centers include George Weaver from Laurel to Helena, Warren Thomas from Red Lodge to Laurel, and Dick Hegge {rom Glendive to Red Lodge.

We are pleased to welcome as associate members, Independent Lumber & Supply Co.. (Oscar Noblitt and Steve Shields), Missoula.

Joseph L. NlcKlveen, Prairie City, Iowa, 3rd vp. of NLBMDA, has been appointed liaison officer between national and MBMDA by president Clarence Thompson.

New Griffin Representolive

Gri{fin Forest Products, specialists in wholesale sales of glue laminated beams and arches exclusively through retail lum' ber dealers, has opened a southern California office.

The new representative is Wesley M. Armstrong, whose previous experience includes seven years with the Boise Cascade Corp. as manager of production and Wes Atmstrong .u"1". fo. the B.C slu. lam plant. Wes also served as vp. and gen' eral manager of Timber Laminators, Ontario, Oregon-recently sold to an Idaho-based lumber company,

"An exceptional feature of our service," stressed Armstrong, "is our ability to do prompt 'take-offs' for retail dealers." The method, explains Armstrong, involves the sc,tx machine located in the Griffin San Nlateo office which receives job plans on microfilm mailed from the Dodge-Scan office in Santa Monica or Emeryville. The film is reviewed for specifications and details and a firm quotation FOB jobsite is submitted to the dealer with a list of job plan holders. Glu-lam jobs not on film are shipped by Greyhound or mailed to either Griffin office for fast take-ofi and quotation.

JIM NORTON executive vice president of lhe Lumber Merchonls Associqlion of Northern Colifornio l5,ltl El Gcnlno lcol, Sulh 0 Lor Affor, Calll.91022 (ar5t rat-t6rt

fr UIDING a trade association is some. V ti-". much like holding public office. You are always subject to the question, "What have you done for me lately?'o The answer, of course, varies according to the individual involved-but a eood answer it better bel

Members of the Lumber Merchants Association of Northern California who attended the recent convention at Yosemite (see special report on page 6 in this issue) learned first-hand about many things done for them this past year. And an Annual Report sent to all members details many of the activities.

However, frequently efforts put lorth in behalf of members are done so on a very businesslike and quiet manner. Take for instance the legislation recently introduced in Sacramento by Senators Coombs and Schmitz. It's termed Senate Bill No. t3l0 and it's aimed at providing individual dealers with inventory tax relief.

LMA officials have been most active in bringing about this action. Paul Butler of Hubbard & Johnson and Dick Cross of Yosemite Lumrber have done an excellent job of explaining our recent bad-weather situation to legislators. Much of their effort has been via the Western Building Material Dealers Association headed by these two men and supported by LMA and other building organizations.

Senate Bill No. 1310 has been referred to the Committee of Revenue and Taxation. I{ enacted, it will exempt from property taxation one-third of the assessed value of any building materials inventory of a dealer in an area proclaimed by the Governor to be in a s ate of disaster if, as a result of such state of disaster, such inventory on the lien date in 1969 exceeded by 25/o in dollar amount the dealer's inventory of the same building materials on the lien date in 1968. This is in addition to such amounts as may be exempted under Section 219 of the Revenue and Taxation Code.

Getting back to "doing for you" . . . it now becomes obvious that this legislation can use your backing via letters to your Sen. ator or Assemblyman explaining how your firm was affected. Only you can do this, yet your efiort is certain to be helpful to our entire industry.

I'd be remiss ifI didn't comment on my first convention experience with LMA. It was great and it gave me an opportunity to meet many more members and their wives. Yosemite was perhaps as beautiful as it has ever been and certainly enjoyed by everyone attending the convention. To those who made tlle trip, thanks for coming. To those who couldn't be therg 1ou missed a great meeting. Hopr you can make the next one !

By R0SS KINCAID executive vice president

Here's the first ol a two part seri'es pre' senting Ross Kincaid,'s sound' appraisal ol ways to intprotte lumber's image. It was first deliaereil in lull to tlrc second, annual rneeting ol the West Coast Lumber Inspectinn Bureau.

rftHE LUMBER and building materials

r dealer has a vital concern with how to improve the image of lumber. While lumber still repres€nts the largest percentage of material sold, Western members are concerned with adequate return on investment. There is no item that provides the sales volume or sales opportunity that lumber does.

In approaching the problems of improving lumber's image I sought the opinions

of 28 managing officers of associations across the country. Several of them went so far as to survey their members with pertinent questions. I'll refer to them pe' riodically.

All across the country, the 6rst choice for improving lumber's image is price stability. There is no need to dwell on the national image this industry is creating with the rapid fluctuation oI price. We've made headlines in every news media. The person who uses no more wood than a toothpick or pencil is well aware of the situation and points the finger at the lumberman.

Theoretically, if a dealer could maintain a markup on cost as the market went up or down, the problem would be minimized. Realistically, even a valiant merchandising efiort coupled with personal sales resistance means declining volume when expenses are constant or increasing. Then there is the

"moment of truth," the declining merketLosses are taken on inventories that never move swiftly enough to catch up.

In addition to constant price book chang' ing, the increased capital requirenrents and high interest rates strain the average deal' er's ability to keep up . and always with the "happy" prospect that the bottom will suddenly drop out. Sources of supply dry up as some manufacturers decline to risk everything on contracts for logs at high coat.

Serious problems develop with customer I '' relationq not just the consumer, but par' ticularly with the contractor. Bidding be' comes a nightmare and many pull out -l until hopefully there is some stabilization. Lu uuler ulJ Lrltrs lD I r,,

Understandable grading rules are im' r

portant to everyone from mill to consumer, particularly to employees who should be knowledgeable enough to be able to explain grade latitude and not spend a half'hour sorting through a pile of "D" clear search' ing for a piece that is absolutely devoid of defects.

Although the value of easy to read span tables draws a "ho-hum" from many, those surveyed emphasized that with such tables, improved service could be ofiered to customers.

New Lltenatutr@

Troiler Ceilings

Boise Cascade Building Products is ofering a free folder on three ceiling systems for use in the manufactured and mobile home field. Included is an illustrated sheet on the Beam-line ceiling system,

WRITE: The Merchant Magazine, 573 So, Lake Ave., Pasadena,,Calif. 91101.

1969

Mqrlite Line

A color folder, a supplement to the catalog, is being distrib-

wood lumber siding and paneling products. Exterior and interior applications are shown in color photographs.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, tCalif. 91101.

Pqrticleboord Film

Particleboard: Out of Sight ard. Underfool showing how to install particleboard underlay- ment was produced for the National Particleboard Assn. It shows everything from storage and handling to application and maintenance.

WRITE: The Merchant Magazine, 673 So. Lake Ave., Pasadena, Calif. 91101.

Mol Service

Masonite Corp. has a mat service catalog for dealers interested in local advertising. The 75 pages show a series of professionally produced ads covering the company's product lines.

Paneling catalog supplement uted by Marlite Paneling. Illustrations of interior treatment show Marlite's flexibility.

WRITE: The Merchant Magazine, 573 So. Lake Ave,, Pasadena, Calif. 91101.

Aspholt Shingles

Sales aids, including a color window poster and a 3-D view master, to promote Barrett traditional shake asphalt shingles, are ofrered by The Celotex Corp.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Redwood Siding, Poneling

The Pacific Lumber Co. has a six page color brochure describing its saw textured red-

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Commission Survey

Agent and R epresentatia e magazine released results of a study of commission rates received by manufacturerst agents in 36 product classifications, The survey compares commissions by product category, taking into account agency age, business structure, customer and annual sales volume.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, rQs,lff. 91191.

Softt System

A free illustrated brochure gives step-by-step application

instructions for Boise Cascade soffit-facia system. The system is comprised of four heavy gauge aluminum components which provide a complete sofdt system.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, tQalif. 91191.

Model Rooms

A room idea booklet is available from Celotex Corn. Model rooms feature hardboaid panel-

Drywoll Focts

A free 16 p. booklet updating specs, application and drying times for most types of standard and specialty drpvall joint system products is available from Georgia Pacific gypsum div.

IVRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Free Service

For further informotion on oll New Literolure items, write The Merchont Mogozine, 573 So. Loke Ave,, Posodeno, Colif. 9l l0l. Pleose mention issue dqte so we con process your requesl fqster!

Plywood Stondords

The interim industry standard for hardwood and decorative plywood, 354 each, has been published by the Hardwood Plywood Manufacturers Assn.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena,'Craiif. 91101.

Decoroting Brochure

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena. rC'alif. 91101.

TV Commerciols

Five television comme,rcials, incorporating sets of free fullcolor slides, are avaiiable to Marlite dealers for local advertising campaigns. These commercials feature kitchen and bathroom remodeling and include all types of Marlite paneling, planks, blocks and panels.

WRITE: T'he Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Decro-wall Corp. is efrering a free brochure on Do-i,t-yourself Decorating. It contains over 25 color photos of decorating ideas for all types of rooms, including cataloging of self-sticking wall panels.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, 'Clalif. 91101.

Subiect is Mon

Boise Cascade Corp. released a free, 28 minute, color film, The Significance of You. The theme of the film deals with the individuality of man, the human condition and the character of a unique corporate enterprise.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, ,Calif. 91101.

B@NNINGTON LUMBER

Room ideas ing and ceiling products and Rustic Beams of lightweight polyurethane.

Home Bldg., o Splir Personolity?

How do pundits account for the aPparently split personality of the housing in' dustry this year?

Housing starts, on the one hand, are being pressed down by a 1969 version of tight money. Yet, more and more homebuilders are being snapped up by major corporations via merger.

The explanation, says Sanford R. Goodkin in the newest issue of Th'e Goodkin Reprt, is that housing's bleak current per' formance is a mere apparency, It is the underlying indicators of the market that the big companies are betting on.

His report ticks ofi the critical difierences between the housing industry's disastrous performance in 1966 and its performance in 1969:

(l) Unlike 1966, there is no overbuilding. The housing market is as taut as a drumhead, with vacancy rat€s in some areas as low or lower than in World I(Iar II. Overall, they're 2/o lower tha,n in 1966, while household formations are rising I0/o annually.

(2) Builders and other housing producers are better capitalized now than ever before in their history.

(3) While the price of credit is high, credit-unlike in 1966-continues to be available. The monetary supply has continued to grow in 1969.

The dream that failed

A small, rough child's shack is all that remains ofa dream that Los Angeles Hoo-Hoo Club Two almost made come true.

Before last Christmas, Loop Lumber's Bill Chatham contacted Dee Essley of D. C. Essley & Son and Harvey Koll, H. W. Koll Lumber, who in turn contaoted Club Two to see about providing lumber for a little boy, fatally ill with leukemia, who wanted to build a new backyard playhouse for himself and his sisters. He had even made a detailed list and a paper scale model.

Club Two members Cal'Forest Lumber, Inc. donated the lumber and plywood and Tarter, Webster & Johnson donated the exterior siding. Other members gave of their time and effort so the boy could realize his dream before it was too late.

But it wasn't to be so. The child died before he could start building.

Today, the original shack remains, the dream is unrealized. But it is, in its way,

a small, plain memorial to a brave little boy who almost lived to see his dream come true, thanks to a group of big-heart. ed, big city lumbermen.

IHIS FIRSI. playhouse stands 6 a reminder of a l3-year-old's 'losing battle with Leukemia.

3 Carlow Gompany

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UTAH SOUNDS OFF!

David Cutler, Editor

The Merchant Magazine

573 So. Lake Ave. Pasadent, Calif. 91101

Dear Sirs:

I think I have been reading the Merchant and formerly The Cali.fornia Lumber Merchant just about as long as most any one. For nrany yeanl I had this through Morrison - Merrill & Co. in Salt Lake City, with whom I was associated as office boy in 1912 to manager in 1941, when M. M. & Co. was sold to Boise-Payette Lumber Co., with whom I remained until 1957 when that company passed to Boise-Cascade Corp.

I recall Jack Dionne coming into the area, and I have a lot of Jack Dionne's "Vagabond Editorials" which I hope to get catalogued sometime.

What has all this to do with the purpose of this letter ? ,Nothing at all. Just recalling or reminiscing as I have read with considerable interest in your May issue:

"New, wide-track thinking vital if the lumber industry hopes to cope with its supply and demand problems,"

Thought, perhalx, you folks would be interested in my own reaction to the importance of your thinking, and some of the things I have been trying to do about it. Enclosed you will find a copy of a Ietter I wrote to Utah's Cong:ressman Sherman P. Lloyd with supporting information; together with a copy of his r€ply. A similar letter (slightly different, however), was written to George Romney, secretary of the Department of Housing and Ur an Development in Washington, DJC. (Both men I know personally, and regard them very highly).

You will also find enclosed a copy of a letter I wrote to one of Utah's leading newspapers. This letter was supported by similar statistics etc. to those sent to the Congressman and Romney.

If you detect anywhere that I have gotten "off base" don't hesitate to tell me.

Sincerely,

H. L. "Bert" Cromar.

Cromar Lumber Co.

P.O. Box 222L Salt Lake City, Utah 84110. You're right on base. We salute your energy and initiatiae in telling the real story ol lumber prices to those in a psitinn to

d,o something about it. Il only more people wouhd.-Edinr.

H,OO.HOO GROVE COMMENT

Dear David,

Enclosed is a sheet from the Open Forum of the Merchant for Dec. 1954.

(In an open letter, Fitzpatrick eloquently described the beauties of the redwood forests and called for Hoo-Hoo to establish a memorial gtove, which is only now being done.-Editor.)

I have spent several vacations in the wonderful r.edwood forests; I am glad Hoo-Hoo finally woke up and will now have their narne on a memorial park in the grandest of all trees in the country.

I'm glad that Hoo-Hoo finally came through.

Yours TYuly, J. W. Fitzpatrick

1307 Indiana Ave. South Pasadena, Calif. 91030.

FACTS ON CEDAR

Gentlemen:

Ed Vaught, Jr., Charles Wood and Jack Phillips, founders of Coralco, Puntarenas, Costa Rica, embody the old spirit of adventure too often thought to be dead.

Their operation supplies, among other tropical woods, Cedrela, commonly called Sp.anish ceoar.

Principal use in the U. S. has been for cigar boxes, as it was claimed the volatile oil imparted a desirable aroma to the tobacco. C,omparatively few cigars are now packed in cedar boxes and consequently log imports have dwindled to a smail fraction of their former volume. Since the available supply finds such a ready local markel export of Iumber had not been heretofore pushed tco aggressively.

Interest in the U. S, and Europe has grown steadily as its desirable properties for general uses are realized. The lumber is very easy to work; dries readily without warping or splitting; is strong in proportion to its weight; and holds its place well when manufactured. The better grades are attractive in color, grain and odor and are highly durable. Some of the denser kinds of Sp,anish cedar usually have a golden luster like mahogany and are suitable for fine furniture, interior trim, wall panels, doors, church pews and the manufacture of specialty products.

Good luck in your new enterprise, Ed, Cha,rles and Jack!

Sincerely Yours,

Harry Jordan

Pipe FlTTlllGS Schedule 40

JUNE, T9I'9

HAWAIIAN HEttO

The Merchant Magazine

573 So. Lake Ave.

Pasadena, Calif. 91101

Aloha, 'W'e are here in the Poipu Beach Resort on the island of

PRTCES ]N 1937

The Merrhant Magazine

673 So. Lake Ave. Pasadena, Calif. 91101

Dear Dave:

Rummaging throu,gh some old files I ran across a price list from one of our mill connections covering prices in effect April 1st, 1937.

Was just wondering how much lumber I could sell at

Kauai, Hawaii, for a few weeks. This is a lovely spot and the weather has been perfect.

AIoha, Iforace Wolfe MarquarLWolfe Lumber Newport Beach, Calif.

these prices today. Do you know of any dealers that may be interested? Thought you might care to mention this list sometime which should prove interesting to some of the younger retailers today.

Regards, Jimmy Atkinson Atkinson-Stutz Co.

2301 El Camino Real San Mateo, Calif.

Select Common in timbers 92.00 over above prices.

All prices FOB cars Portland rate less commission.

Stock Old Growth Douglas Fir Rough and S4S. Price list April 1st r937.

HARDWOODS

Glear Dry Firs and Pines to 6" (inclusive) fhickness

aaa

Commercial Food Processing Boards

oaa

Turning Stocks/Mast and Spar Spruce

Pattern Grade Pine and Mahogany/Boat Lumber

onx rir,lrsins

WHOLESALE LUMBER

l9I No. Lil,rc. Box 189. RiaLn, Cqlil.

Tdeplwne Area Code 714 o 875.2060

Ncw Products, promotions snd soles aids

Fn@du@t you con use to build sales ond profits!

T\N

tNl

@ws

Acrylic "Roin sloin"

The tlend is toward the natural look in textured wood surfaces protected by semitransparent stains, says Pabco Paint Corp. which has an acrylic stain to resist rain, sun, sno\\' and salt air.

six decorator pattelns. They are l3/+" thick and are made in 3'0" x 6'8" as well as other standard sizes.

Luxura Doors are priced to retail at about $59 per door for most designs.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Portoble Eorth Drill

A two man gasoline pou'ered earth drill which can be cauied anywhere a man can walk has been introduced by IBP Equipment Corp. Model 300 drill has a higher holsepower to weight ratio than any similar: unit on the market, claims IBP.

able in an award winning package. ,Contained is the complete Poradek kit which lecently won first prize in the 1968-69 Packaged

The natural look

Called "The Rain Stain," it is available in many outdoor/indoor contemporary colors and neutral tones. The stain doesn't oxidize and lasts lp to 50/o longer than oil based stains. It dlies to a matte finish.

WRITE: The Melchant Magazine, 5?3 So. Lake Ave.. Pasadena, Calif. 91101.

Corved Doors

Luxura Doors from Evan-Alan. Inc.. are dsh faced on both sides over a particle board core. The doors are manufactuled in

Digging in frosted ground

Weight of the powerhead is 36 lbs. A modei E65 air-cooled Clinton engine develops over' 5.5 hp at higher speeds. The back geared in-line transmission has a 31 to 1 gear ratio which plovides an augel speed of 150 rpm. The deadman throttle is mounted on the handlebars.

WRITE: The Mercl.rant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Foucet ,Conlrol

Designed primarily for basin mounted hand rvashing applications, Unatap type 11 ftom Richard Fife Co. delivers a splay of u'atel at fixed volume and controlled tempelatures. The faucet design offers a single temperature and faucet control knob said to control spray force to eliminate splashing.

WRITE: The Merchant Magazine, 573 So. Lake Ave.. Pasadena. Calif. 91101.

Outdoor Cerqmic Surfqce

Poradek, textured, do-it-yourself outdoor ceramic surfacing for sundecks, porches, walkways, pool decks and patios, is avail-

Award winning package Facts'design awards in the consumer hardware-paint category.

The package includes a brochure which desclibes Poradek's eight color patterns.

WRITE: The Merchant Magazine, 573 So. Lake Ave.. Pasadena. Calif. 91101.

Rugged Shqkes

Bird & Son has announced a solid vinyl shake siding. Available in paneis 11" x 38", the siding has a hand split, coarse grained appearance.

Solid vinyl shake

The shakes need no paint, will not peel, blister or rot, pit or dent. Panels lock together through a "patent applied for:" roll action locking joint.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Forest Grooves

Random grooves in a new width are a feature of Forest Grain paneling with

Western Lumber & Building Mohriols MERCHANI

JUNE, 1969

striped groove color complementary to gurface tone. Grooved Forest Grain comes in Vt" and 3/16" thicknesses; ungrooved 16' panels are also offered in 4' x 8' and 4' x 16' sizes.

Smooth Forest Grain and textured Cascade paneling is produced in eight woodtoned prints.

WBITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Free Reader Service

P0SE0 BY professional models?-don't believe it. These fake carpenters with the unbeliatably clean knees on their overalls are really Archie Schmidt, (left) TW&J's traffic div. and Gunter Silmar, managing director of American Forest Products' import/export div. Seems AFPC is as budget-minded as all of us, and they had pictures to take, and Archie and Gunter were standing around doing nothing and so...

Porticleboord Grillwork

Eva,n-Alan Inc. announces Filigrille particleboard grillwork. Filigrille is manufaetured from 96" particleboard. There are economy priced straight cut patterns and beveled patterrrs.

All designs are 8" module and continuous type. Panel sizes are 2' x U, 2' x 8', 4' x 6' and 4' x 8'. Accessories, hardware and mouldings are available.

WRITE: The Merchant Magazine, 6?3 So. Lake Ave.. Pasadena,, Calif. 91101.

Reduces Deformities

A gypsum drywall system to improve the quality of drywall construction by preventing ridging, beading and other joint deformities, is available from The Celotex Corp. The Evenwall system gypsum wallboard has an edge contour which forms a tapered V groove when two panels are butted. The larger bonding area permits more joint compound in the critical area. Evenbond joint compound hardens in 1% hours. Panels are available in lk" and %" thickness in regular and Fi-Rox (type X) wallboards.

IlfBIfE: The Menchant Magazine, 5?8 So. Lake Arrc., Pasadena, Calif. 91101.

For further informqtion on qll New Products ond New Lilerqture, wrile The Merchanl Mogozine, 573 So. Loke Ave., Posodeno, Colif.9ll0l. Pleqse menlion issue doie ond poge number so we con process your request foster!

Self Stick Poneling

Decro-wall's Wood Tone paneling features dimensional graining, grooving and texture of natural wood. The 6" x 24" stYrene paneling in a package is self sticking. Each box of six panels decorates 6 sq. ft. Suggested retail price: $3.98.

Easy enough for a woman to do

The new line features Spanish oak, Indian teak, white oak, rosewood, traditional walnut and contemporary walnut,

Fqst Fostening Center

USM Corp's. one minute fastening center is designed for quick setup and constructed to last indefinitely. The gondola displays pop rivetools, pop rivets, molly fasteners and thermogrip electric guns and hot melt glue and sealers.

The center occupies three sq. ft. of floor space and is being offered free to retailers with the full profit assortment of fastening needs. USM will drop ship freight prepai,l the complete unit to any store.

IVRITE: The Merchant Masazine. 573 So. Lake Ave., Pasadena, Calif. 91101.

tlusTl0lll0Ell Ton lhomas, All ,tmerican Home Center, Downey, Calif., is congratulated by Wayne Stamm on his winning a portable TV at the Bostitch booth durins the recently held West Comt Hardware/ Housiwares Exhibit.-(Left) Nancy Patrick, "Miss West Coast Hardware/Housewares 1969," who presented set to Thomas.

Filigrille in many Patterns

lfw@mty- [=Eve Ycal"s Ago

As reported in the June 1944 issue of the Merchant

Walter Harris, Lounsberry & Harris, Los Angeles, was a recent Northwest visitor.

JJ W. Copeland, J. W. Copeland Yards, Inc., Portland, spent a few days in Los Angeles.

A. W. "Bates" Smith, manager, MacDonald & Harrington, Los Angeles, spent a few days in San Francisco.

Carl Hornibrook, sales manager, Ewauna Box Co., Klamath Falls, Ore., and J. W. Rodgers, vp. and sales manager, Lassen Lumber & Box Co., San Francisco, recently attended a meeting in Washington, D.C.

Lieut. Brian Bonnington, son of G. J. "Jer- ry" Bonnington, Lamon-Bonnington, was home on leave recently.

Donald E. Holcomb, Jr., son of Don Holcomb, sales manager of Arcata Redwood Co., San Francisco, entered the Army early this year,

Lieut. Glenn A. Burke, formerly with Union Lumber Co., San Francisco, was promoted to Captain.

Lieut. Jim Berry, U.S.M.C., formerly with Pope & Talbot, was promoted to Captain.

Steve Westover, Lemon Grove Lumber Co.. Lemon Grove, was a recent Los Angeles visitor.

Charles M. Cooper, W. E. Cooper Lumber Co., Los Angeles, has returned from a trip to the Northwest.

Walter G. Tyree, Indian Builders Supply Co., Indio, spent a few days in Los Angeles.

R. E. "Bob" Caldwell, Hammond Lumber

Co., San Francisco, flew to San Diego recently to visit his son in the USN.

George B. Kendrick, sales manager, Pope & Talbot, San Francisco, is back from a 10 day trip.

J. S. "Jim" Linderman, Manufacturers Lumber Co., returned from a business trip. Kenneth Smith, California Redwood Assn., was a recent Los Angeles visitor.

L. \Y. MacDonal4 L. W. MacDonald Co., Los Angeles, is spending a few weeks in the Northwest on business.

E. A. Middleton, Anderson & Middleton Lumber Co., Aberdeen, Wash., was a recent visitor at E. L. Reitz Co., Los Angeles.

Charles P. Henry, Los Angeles wholesaler, is back from a business trip to the Northwesl.

Glen M. lVliner, Whiting-Mead Co., San Diego, was a Los Angeles visitor.

A. M. Charter, manager, Wholesale Building Supply, Oakland, returned from the Northwest where he called on a number of sawmills.

B. J. De Vaney, Jr., formerly with Smith Lumber Co., Oakland, now a medical corpsman, received a citation for meritorious conduct at Attu.

Lieut. John A. Rudback, U.S.N., and member of the J. A. Rudbach Co., Los Angeles, firm, wrote us a note on the 200 difrerent species of hardwoods growing where he is stationed. Only six of them float.

Meei the Pitchy Selects

- Celebrating their first birthday, the Pitchy Selects, a lively group of central California lumbermen held their anniversary golf rnatch and dinner recently in Marysville.

Hero of the day was Dave Greene of R. F. Nikkel Lumber Co. who racked up a hole-in-one.

A new slate of officers was announced. Bob Bonner, presideng R. F. Nikkel Lumber Co.; Walt Stuermer, v.p., Sequoia Pine Mills; Matt Ryan, secretary treasurer, Hedlund Lumber Sales; Jack Dash, Dier Lumber Co., sergeant at arms. Board of directors: Bud Frank, Dier Lumber Co.; Harry Lausmann, Lausmann Lumber Co.; Harry Finney, Klumb Lumber Co. and Pat Damon, State Box Co.

Focts on the Urge to Merge

Building materials companies accounted tor 77 of the record breaking 4,M2 merger announcements of last year. according to W. T. Grimm & Co.

Stock proved to be more than twice as popular in cash as an acquisition medium in building materials mergers.

Prices paid for building materials companies rose during the year. Average prices paid for building materials companies came to 16 times earnings.

ARIZOilIA CONVENTION

(Continu.ed lrom Page 13)

row range of items, like paneling. For those seeking the consumer dollar, Slothower stressed they must define their market, be creative with displays, communicate in and for their market, innovate with due caution, then train and manage, all with an eye to near and far term profit.

The hows and whats of motivating people to do more and do it better was outlined by J. E. Smith, Armstrong Cork's gen. mgr. of personnel relations. He gave the 12 specific motivator thoughts or tools as (I) provide job challenge, (2) inform about objectives, (3) check for routine and unnecessary duties, (4) check working conditions, (5) administer compensation carefully, (6) discuss performance appraisals, (7) provide quality supervision, (8) show personal interest, (9) watch for restlessness, (10) communicate with management, (lI) survey employee interests, (12) encourage professional and service club affiliations.

That evening most everyone piled on the buses and went over to nearby San Luis, Mexico, for a night of shopping, dining, dancing and, if reports are correcto perhaps a drink or two was consumed.

Next morning at eight a.m. (ouch!), more than half a hundred members heard

outgoing president Tom Fridena introduce Bob Jones, exes. rrp. of the Middle Atlintic Lumbermen's Association, who gave one of the outstanding talks of the conventio.n.

Jones dwelt on why businesses go broke and how to avoid it. He urged dealers to do a local market survey and to do local public relations for themselves and their yard, to modernize the operation and chart specific goals for themselves and their business. Return on investment should be twenty percent before taxes, nine or ten percent after taxes, Jones noted.

He said to first plan selling then plan for a fast turnover. Display and price all you buy, use compensatory pricing when needed and base prices on your cost, not what your so-called competition charges.

The bosses' attitude afiects everyone, he said and advised employers to pay better and to make job descriptions. Dun & Bradstreet, he remarked, considers incompet' ence to be t}le biggest reason for business failures.

Phoenix-based Cavett Robert, an inspir' ational speaker of national reputation' wrapped up the afternoon session with an entertaining talk touching on a wide num' ber of topics.

The annual banquet, with favorite Char' lie Mann as m.c., nicely topped the 48th annual that evening to close out one of the best of the Arizona conventions.

Po3ltlons wanted 25t a word, mlnlmum 22 words (zt words - $5.50). Au others 35/ a word, mln. 2o words (2o wordsli7.0o). Phone number counts as one word. Boxed ads $tr extra. Fancy headllne or border8 $2 extra. Box numbered ads add S1.

Glassfiffficd Advcntfisem@mts

BUSINESS OPPORTUNITIES FON SALE

PRIoGBESSIVE, resourcetul butldlng materlal retaller wlll invest and partlcipate wtth other(s) ol good character ln Bay Area. Contemporary thlnker. 845-5361 or Box 219.

AVAIIIIBLE SOON, approxlmately ? acres with rallroad spur adJacent to San Dlego Freeway. 15 mlnutes from Los Angeles harbor. M-2. Excellent lease, lease purchase or purchase. South Bay Redwood moving to Orange County. Call

RETAIL BUILDDRS SIJPPLY located in Southern Los Angeles county with gross annual sales over $300,000 FOR SALE. In center of growing industrial area and on well traveled boulevard. 20% lncrease in sales each vear. Write box 223.

SERVICES OFFERED

'OIINNY TEE LI]MBEB LOA.I) SICN PnINTEN, Speciauzlng ln danger ftags, slde-load signs, Job cards, etc. John Wellerrs hntlrg, LUtl W, 169th St., cardena, Caltf. gOZt?. Phone (213) 676-75,22 or 323-?606.

LT'MBER IIAUITNG

C Q TRUCKING OO., (213) RA 3-6b5? and R.A 3-213& ?151 Telegraph Rd., Los Angeles, CaUl. 9off22.

FOR SAL|i$1UC series 55OO '59 10 wheeler lumber roller truck, a real workhorse, $1,950. 1959 chev. 2 ton LwB with roller, $950. Capttal Lumber, P. O. Box 6336, Phoenix, Ariz. 85005, (602) 2?8-3584.

TWO US$D model 165 hysters, good condltlon. May be seen at Hunter Woodworks, Inc,, 1235 E. 223rd, st., Carson, Calif. (213) 775-2544, 8:|5-56?1.

TURNER, I{ODEL eJ' heavy duty cleat saw with 25 HP motor on saw arbor and & Y+ HP on feed. Llke new. L. H. Eubank & Son, Inc., 4:l:| W. Florence Ave., P. O. Box 37, Inglewood, Calif. 90306, (213) 6?8-3887.

HELP WANTED

ECKSTBOM PLYWOOD COnP. has openings for ambitious, aggressive salesmen. Industrial and/or commercial wood products experlence preferred. Send resume to 2779 South Compton Ave., Los Angeles 90011 or call Mr. AbdeUa, 233-4224.

ECKSTROM PLYWOOD COBP. has an opening for ambitious, aggressive salesman to sell to lumber and building material dealers in San Fernando Valley and W. Los Angeles. Send resume to 2779 South Compton Ave., Los Angeles 90011 or call Mr. Abdella, 233-422A.

WANTED: lumber yard counterman. Must be experienced in lumber, hardware and paint, West Los Angeles area yard. Phone: (213) 678-8580.

Names of advertlseB ustDg a box numbet caDnot be released, Address all replles to box number shown in ad ln cdre of Tho Merohant Mrgozlne, 5?S So. Lake Ave., P&sadona, Collt 9UOl. Deadllno for oolry lt the 20th. To coll ln an ad: (21$) 702-400t.

WANTED commlsslon representatlve lor Los Angeles and Orange counties to call on indus- trial and retall accounts in wood lndustry. Our employees know of this ad. Send brief resume to box 222.

IIIMEDIATE OPDNINGS6 managers to $20,000 per yr.; 6 asst. mgrs. to $15,000 per yr. Rapidly expanding chaln of lbr. & hardware disc. stores h So. Caltf. Tremendous career opp. ln our modern, new stores. Send resume now! Wrlte Box 2O2, e,/o this pub.

IIARDWABE DEPARTMENT manager. Western Los Angeles retail lumber and hardware company needs top man to head hardware dept. Prefer someone famillar with lumber sales. Send resume. Write box 224,

BOOKKEEPDn, Immediate opening for full charge bookkeeper. Lumber experience necessary to handle all offlce detatls. Pleasant personallty to meet the pubUc. Salary open. No age limit. Fickling Lumber Co., 929 West Anahelm, Long Beach. HEmlock 6-1457.

VyIIOT-nSAr.n LIIMBEB SAr.nSlfA.Ir[: MarquartWolfe Lumber has an openlng for a man 25-40 years of age. Experlence not necessary but desirable. Contact Sterling Wolfe, Jr. (213) 625-].494.

WANTED TO BUY

HUNTEB WOODWORKS, Inc., wants to buy 4x4 & wider, economy & better, twlsted & weathered Douslas Flr. Phone (2Lg) 775-Wl4

4x4. economy weathered, Douglas Flr. / & better. t (213) or 835-56?1.

ffiItrRGHAN]T NNAGAZINtr BUVtrRTS GUIDtr

TUMsER

tOS ANGEIES

i(95-1083

Hlll lcmbff Co., O. 1i.....-..-..--...-..(2131 llu 4-2610

Hufl lumbq co. -----------.---.-..--.l2l3l sP 3'4846

Indcpcndcnt Sullding Motcrlolr Co. ........(213) 636-8345

lmc lcnbr Co. .........--....-.............--..(21 3) AN 9-067,t

Lorblq, Dcvld E. -.*..----..1213t CH 5-8805

,{qrqErt-Wolfa lombcr Co. ....--...-...-...--(213} 625-ll9l

llutuol lttouldlng qnd lunbrt Co....-...12131 FA 1-0877

Ncfh Lunbc Sold, A. W.-..-.-....-...-..(2131 872.1280

SOUTHERN

SAN FNANCISCO

Arcoro Rrdwsd co. -..-_*..(4t5) YU 6-2067

Forylh Hordwood Co, ...-.---..--.-..-.-...-...-..-.-(al5l 282-Ot5l

Gorsio-Pccific Corp. *.*..-....-.........-...(41 51 871 -9678

O3ro.d, tobcrt S. -....-.*-...*.(2131 Dlt 2.8278

PqcifiG fir Solc .-.-----.-....-...........................(213) 682-3533

Poclflc Lunbcr 6., fhc...-...-...-.-..(2131 CU 3-9078

Podflc.lrtodlsn lsnbcr Co-..-..-.-.......(2131 S? 3-2292

Pon &iotic Trodins Co., lnc..----.----.-...-..{213l, 268-2721

Pcircc Conpony, Al ...-...............--...,......--.(21 3) 626-5601

tobrrthv lunbcr Co. ...-.--.(2131 lu 3'.l5ll

Rolcndo Iumber Co., Inc.-...,---.-..--..(2'13) ZEnith 9.88/t3

lomdr lunbcr Co. ....-..-....-....-...-...-l2l3l 1,|,5-2A96

Rol tumbc Scryis ..-.--------.-.. (2131 232-5521

Scnford-lurlcr, ltrc. -.-....-.---*.....12131 AX 2.9181

Sfmon3 H6dw@d lsmbcr Co. .......-.....(213) 723-U56

Simps Building Supply Co.-.--..---.-..-.....(2131 321-9202

South Boy tcdwod Co. .....-......-.......,...(2131 SP 2-5258

30ahl lcnb.r Co. -..--.-*..-.--l2l3l AN 3-68ar

Stcndqd tumblr Co., Inc. ...-..........---....(2131 685-4041

Summii lunbcr co. .---.-...-,---.-..------.-.-..---.(213) 636-5715

Sun lcnbrr cc. ...-..--.-*.--*--l2l3l 775-1251

Swwr Hordwood Co. ...-....--..........-.....(2131 245-5761

Tccono Lunbcr Solcr, Inc. ...-..-......-...(2131 lU l-6361

Tort r, W"b3to. & Johnron, lnc..-.......-...(2131 n3-92O0

Tortlr, W.brtlt & Johnsq, Inc. (Van Nuyrl ...........-.(2131 786-7056

Tvlt Hofiort Solt 6...-..---.--(2131 625-8133

Unlon Lunb.r Co. ..-....-.--....-.-----.----.....-.-Ulill 512-5669

Unlird Whlrc. lunbor Go.--.....*.-..(2131 OY 5-5600

UnlLd Stotd Plyvood Cdp.-.-.-....-...(2131 tU 3-3441

U.S. Plywood Con. (Glondolcl....-..-....(2131 Cl /3-2133 U.S. Plywood Corp. (lone B.ochl...-.-*.-...!lE 2-3901

Vano lumbor Co. ...-...---..--..(2131 AN 9-()60z

Wsdllne-Nolhon Co. ...........-..-......--...(2131 CU 3-9078

W.trhorur.t

TINGS_TI ES

ttwoRK-DooR5-MoutD| NGsBUI TDING IIATERIAT9-PAI NT_HARDWARE_ETC.

Asoclaf.d lloldlng Co. ..-....-.-....*..12t31 RA 3.3221

Bcllrcod Co,, The ...-...-..-..--....--...-......---.(21 3) 629-351 I

S.vorlt rtlonufacturlng 6. -.-..-.....-...(2131 755.85U

Sorg Worner-lnger:oll-Humphryer ...........-(21 3) 77 5-6288

Corlow Co. (Los Ansele) .---.-...-..........-.(2131 233-6291

Corlow Co. (Pocoimo) (213) 899.5208

Curry & Soren:en ......--..(213) 118-1115

Drft, Inc. ...-..-........-....(2131 775-2329

Hofmli Hqrdwqre ond Sales Co. ....--------(213) 685-7750

Johnton Prf-Dor. nc. .---*------..-.---.--.12131 31r-1971

Aloplc Bro3., Inc. .---...---..-.--.-..-......------(213) OX 8-2536

tlqrcn Suppllc, Inc. .-.-.-..-...-...--..(2131 AN 9.0652

Hofllnon Mqckln lumbor Co. ...-......-...---(al5) 167-91&

Hlssfns lunbcr Co., J. E. .....-.........-.....14151 VA 1.87U

Hcbbr Woll tunbct Co.. lna.-_--.(115, Fl 6.60@

lonon lumbcr Co. ...-..-...-.----...-....-.....(415) YU 2-1376

lmported Hordwood Products Assn...,.--.,--(41 5) 433-f878

?cclflc lunbor Go., lte. .. .-.*lal5l 771.17@

Pomlno Lunbc. Co. --l1l5l ,.21-5191

Rof ondo lunbq Co., Inc. ..----..---.-..,--.--.--(41 5't 147-0600

Sf lmrco, lnfilmotlenol *....----.-.......--...( 11 5l 77 6-12@

Tofi.t, Wob3lf, E Johnrm, Inc, .......-.-(415) PR 6-f200

SU t.6t70

Unltcd Slot6 Plywood Corp. .....----.--.---(fl5l JU 6-5005

Wradlles.Nofho €o. *.--.---l4l5l

Unlon lumbrr Conpont -.....--.-..1415,

Sto-lubc, Inc. ...--..........--........-...-..--....-(2'| 3) 771-1 574

Nordohl Monufoclurlng Co. -.-.--...*1213) 819-2675

Strolt D€t & Plywood Cotp,..---..(213t CU 3-8125

Torlcr, Wsbrter & Johnron .........-....-...(213) AN 9-7231

Tortcr, Wcbrtrr & Johnron (Sp6cioliy Div.l AN 8-8351

llnbcrllno Forc.t Productr, Ina.-.---..(2131 860-3872

Woodlond Produ.ls-.--.-.---...---......--..--...--.(71,{) NA 4-5678

SPECIAT SERVICES

A$octotcd Moldlng Co. ..-..-.-...1213t RA 3-3221

B.rlot Mfu. Co. ....-.---*--*-.--...(2131 875-1163

Callfomlo tunbcr Inrpccllon Scnlcc-..(2131 NO 5-5{!l

Crois Buyins Seryie ....-.-.-.----.---.--------.-...(213) 786-1770

llolheny R.nt-A-Skill ...--......----....-...-t2l 3) 381 -5255

Cst Plonlne Mlll --.-..(2131 A,tA 2-ll8l

ltlonl-Cony Atfg. Co. -._*.....*.-(213t Z/3-8511

NolPot Corp. -l2l3l tU 3-l0lt6

S+Col Commarciol Stol ...-...--.........-.-.(213) 685-5170

Sunnr$cll-Spcsdrpoc ...--....-...............(21 3l 923-0686

tUlAEl HAI.IOLING AND SHIPPINGT CARRIERS

Gmntldd & So, Inc., H.

NNtrRGHAN]T NNAGAZINtr tsUVtrRzS GUIDE

PACIFIC NORTHWEST STATES

Paircc lumbcr Co., Al .....-.....-..............(503) 312-2663

Tqrtar, Wobtlcr & Johnrn ...--........-.....(5031 3/a2'5128

Dl 2.llll U.5. Plywood

Willomctta Vqllcy ^lfg. Co. .....-........-...15031 689-14/r0

GRANIS PASS

Twfn Hqrbon Sols Co. .....-.....................15031 179.1656

souTHwESTuilililruu||Irrumr||rrmmrnm

2-7015

Founloln lumbct €o., Ed...-..-.--.*-15031 535.1526 W.adf lno.Nolhon Co. -*-....*.*.*-(5031 772-7063 PORILAND Eoxtcr Co., J. H. ...-....-.........................(5031 227-2571 Dqnt & Rurtall, Inc. .....-....-.....--..--...-(503) CA 6-2311 Enslncorcd Softwood Prsducit-.--..*.*1503, 228-2356 Evcn: Productr Co. .---.-........-..........-.....(503) 222'5592 FoGl Ftb.r Pnducb G--.-**....-.l5Gl l l 4-9158 Gco6io-Pocitlc Corp. .-.......--..-....-..-------(503) 222-5561 Poromino lumbcr Co, .-(5031 223-l3,ll Twin Horboo lumbcr Co.-.**.-.-.-l$31 229-1112 Tumoc Lumber

Co,.....-....-..........-.......-...(503) CA 6-6661 U.S. Plywood Corp.

L'iAA CONVENTION

(Continued lrom Page 7)

billed as a Russian Cultural Attache. He proceeded to harrangue the group, describing the glories of communism and the faults of capitalism. Just before several oI the audience were ready to punch him in the nose, he ended his ruse and revealed that he was a native Californian who used this gimmick in his speeches to contrast the two political systems and demonstrate the superiority of American free enterprise.

That afternoon, dealers were back in the Great Lounge, this time taking part in

supplier-dealer conferences and looking at the display tables. The always enjoyable president's dinner-dance capped the middle day of the convention.

An excellent presentation by U.S. Ply. wood and the Amerioan Newspaper Pub. lishers Association next moruing was an entertaining look at how dealers can increase the effectiveness of their ads. If you didn't get the packet of information on the talk and the guidelines material to go with if, ask your U.S. Ply man if he can find you one. It's worth the efiort.

A look at what is involved with workmen's compensation was next given ,by the Hon. Jesse E. Fluharty, presiding referee

Werlern Lumber E Building tlqioliols ilERCHANT

of the southern area.

What's what with wood promotion in the West, plus a first look at a Fall series of national ads plugging wood, was given by Boyce Price, exec. vp. of the newly-formed American Wood Council. The group is the successor to Wood Marketing, Inc. and has a $1.2 million budget.

Wrapping up the convention, the first under the able hand of LMA's new exec. vp. Jim Norton, was the adjournment luncheon. Introduction of new officers and directorS to the entire membership, plus presentation of the LMA I Merch.ant Magazine advertising awards and the safety awards culminated a fine convention for LMA.

$[mA[TD00m the Qr"tity Leader in