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LMA CONVENTION continued lrom page 11 their gross sales on professional and consistent image building, the industry as a whole still trails the field with a miserly 8/I0 of one percent, according to Mehler. The problem? Very simply the inabilityor reluctance-to sit down and come up with a long range, professionally-assisted program aimed at building the image of the company as well as moving merchandise.

LMA's First Annual Merchandising Fair, chaired by Lyle Schafer, was next on the program and by using an air horn and an old technique borrowed from Major Bowes the convention was treated to a fast mov. ing series of 3 minute talks on "What's New-Here's V/hat We Can Do For You" by 20 top notch representatives from leading product manufacturers and manufacturing associations. Following their presentations the participants manned their booths and it's safe to say that the dealer action they experienced during the rest of the day firmly established the Merchandising Fair a permanent place in future LMA programs.

Luncheon keynote speaker, politician Bob Monagan, had a few things to say as

Weitern Lunbcr & Boildlng llofcriob ilEnCHANt he threw away the rosecolored glasses and discussed the 36 billion dollar Vietnam price tab and the fact that, in his opinion, U.S. involvement in South East Asia is strictly a long haul afiair.

The Tuesday morning session opened with past president Homer Hayward outlining recent developments in the National Retail Lumber & Building Material Dealers Assn. noting, encouragingly, that the national was back on the track and gaining strength with 29 out of the 32 federated regional associations now back in the fold.

NFPA president Russell Ells, head of Willits Redwood Products. was next on tlrt'program t'rplaining how his assor:iatiort uas movillg to n'olk mor'1, closell' with \RLIJ['lDA.

'l'hr'101,i. surtar and budgt't decreasr,ot' t'lse subject l)opped up again in tht, Lendt'r-lJuilder-Dt'alt'r' pant'l which was t'hair-t'd bv Davitl (lutler. editor o{ 7/rc ,llerchu,nt. Sid C.rltt.r. Santa Cluz Savings & Loan Assn." said lrt' lelt Consress rvould t'tract lltt surtar bill "rvithin the next 2 ntonths'' antl as a l'('sult mone)' would br. giu to kxrscn up a bit this fall. "Right now our r'oserves al'(' up. but u,t''r'e still kceping <,ur dollars on tlrt' shelf as a hedge rF.ainst higlu'r' invt'stnrt.nt yield,r." ht' erpluined.

San Jr.rse brrildel Jat'k Blackn cll of

Schultt'-Blackrvell Homes also rvas caulious pentling the outcome of the govelnmcnt's current {iscal tangle. but }x' did pretlit:t that nt'w residential construction {or tlrt' ncxt l2 months rvould "plobably remain at presont levels. or ('ven slightly highelnot bec:ause of a mole favorable busint.ss c,limate" but becausc o[ pent uP <lt'mand."

Doug l3t'attv" head t.r{ L niorr Sand I (,ravt'l (1,r. irr San Jose. rvus morc ,ptimistic. "\\i' pouled molc loundations during tlrt' first 3 months of this year than rve did during tlrt: last 5 months of 1967." ]re toltl tht: dt'alels. The sholt range piclute is a troubled one. Iur acknowledgt'd. but tlrt: pt'ut up dt'nrand for lrousing that tight