Redwood is a "natural" for new construction and lor remod,eling : of homes, offices, churches, sales rooms any place where beauty, durability AND utility count. And when-the Redwood comes from Rounds Lumber Company, you may be certain it is TOP- QUALITY REDWOOD. You g"i tlt" qwlity you want and the deliaery you want when you place your order'with Rounds.
Soles Agents
P.O. Box 97, Cloverdole, Colifonnis 95425
Telephone l707l 433-48t6Teletype l707l S7B-7284
ll35 W. Huntington Drive, Arcodio, Colif. 9l006 Telephone (2131 445-2896
1'$d'lr NUYS LANCASTER -"/- \\-N -
Fast service, eomplete inventories for all basie building needs - lumber, mouldings, plywood, millwork. Specialty products too -fencing, hardrryood, beams, to name a few.
Whatever your customers' construction needs you'll do better at Tarter, Webster
distribution yards.
Buildine materials for any needs at these ten conuenient locations :
LOS ANGELES
42OO Bandini Blvd.
LOS ANGELES(Hardwood)
4230 Bandini Blvd.
VAN NUYS
15150 Erwin St.
LANCASTER
4O5 West Newgrove Ave.
STOCKTON
Stockton Box Company
1AOO Marshall Ave.
NATIONAL CITY
1640 Tidelands Ave.
RIALTO
555 West Rialto Ave.
FRESNO
1266 North Maple Ave.
NEWARK
5526 Central Ave.
PHOENIX, I\RIZONA
Arizona Box Company
3203 Grand Ave.
AMTITE and all other Tarter, Webster & Johnson Pl;'wood Products that cany the APA Certifietl Quality Stamp are guaranteed b1'TW&J against delamination caused by glue failure during the life of the panel
If a failure does occur. and inspection by a Tarter. Webster & Johnson representative velrfies same. TW&J will refund the purchase price of the plywood.
TARTER, WEBSTER & JOHNSON
tormerly CALIFORNIA LUMBER MERCHANT Accutate analysis and laclual news since 1922
JUI|E 1967
FEATURES
votuilE 45, ll0. 12
INLAND EMPIRE CLUB ANNUAL IS AGAIN A HIT
GEORGIA-PACIFIC NAMES MERLO NEW VICE PRESIDENT
MANY BIG CHANGES AT ARCATA REDWOOD CO.
LMA ELECTS ART MASTERS NEW PRESIDENT AT ANNUAL MEET
ANOTHER DEALER ENTERS OUTDOOR LIVING BUSINESS
MANAGEMENT-KEY TO A SUCCESSFUL CONSUMER BUSINESS
RELAXING BETWEEN ROUNDS: SMOOTH SELLING SERIES
ALASKAN LUMBER DEALERS SELI, UNMODERNIZING MARKET
OPTIMISM KEYNOTES NFPA ANNUAL; WESTERNER ELECTED
WOOD PROMOTION KIT FOR DEALERS
UNION LUMBER COMPANY BUYS SEASIDE LUMBER
THE MERCHANT'S CARTOON-"THAT'S HOW IT GOES''
LUMBER STANDARDS VOTING BREAKDOWN
WHOLESALE LUMBER'S 75TH ANNUAL
EDITORIAL PAGE
CALENDAR
VAGABOND EDITORIALS PERSONALS
LMA NEWS & VIEWS NORTHWEST NEWS THE ARIZONA SCENE
Publlshor ' A. D. Bell, Jr.
trfanaelne Edltor David Cutler
Aeeociato Editor anil
Advortleln g Productlorr
Joyce Adams
Circulation DepartmentAndrea Frlese
PublisherB R€presentatlves
NOR,TIIERN CAIIT'ORNIA
Mar Cook, advertlslng and news' 420 Market Street, San Francisco, calllornia 94111. Phone (415) Yukon 2-47fi.
SOUT}IERN CAIIFON.NIA
Jerrv Hlckov, advertislng and news, -412 Wes-t Sixth Street, Lot Anseles. Callfornla 90014, Phone (213) MAdison 2-4585 ot MAdlson 2-0670.
PACIFIC NORTHWEST
Pete Klaner, advertlslng and news. Termlnal Sales Bullding, Portland, Oregon 97205, Phone (503) CApltol ?-4993.
CHICAGO
N.C. "Budd" Bellow, advertislng and news, 11250 South Halsted Street. Chtcago, Illlnols 60628, Phone (312) 748-335L'
WESTERN LUMBER & BUILDING
MATERIALS ]MERCHANT Is published monthlv at 412 West Sixth Str€et. I,os Ancelee, California 90014.'Phone (213) MAdiEon 2-4665 oi uAdison 2-06?0 bv Callfornia Lumber Merchant, !nc-. Please adOiess alf correspondence to office of Dublicatlon. Second-class pqstaee rates Paid at Los Angeles' Cdlifornia. Advertising rates upon request.
SubscriDtion Rates-U.S., Canada, Mexico- and Latln Amerlca: $4one vear: $? - two Years; $9 - three vear-s, overseas: $5 - one Year; $8i.wo years. Single copieq 50 cents. Back'coples ?t centS when available.
Chanse of Adalress-Send subscrip- tion orders and address changes to circulatlon DeDartment, Western Lumber & Buildlns Materials Merchant. 412 West Sixth St., Los Anreles. Calif. 90014. Include address label from recent issue if possible, plu.s new address, zone numDer or zlp cooe.
ReDrlnt ServlcesReprlnts, Pre- pri-nts, cover folders (in both black and white and color ) on Merchant articles and advertising are avallable on request within the month of issue. Contact our editorial offices for information and Prices on any quantity.
THE lilERCHAlIT is an i,ndepend,ent rnagaz'ine publtshed rrlonthlA f or those nlernbers of the htmber and build,i,ng materi,als i.ndustri.es who need o,nd uant factual, accurate news end an obj'ecti.ae anafusis of euents and prod,ucts of coneern to them in busi,ness.
A B C D E F G H I J K t M N o P a R T T U Y w X Y n
Bellwood standard hollow core doors now have the widest stiles in the industry. Door-people are becoming more stile-conscious. They know strong, straight stiles are important for really troubie-fiee doors. At Bellwood we've always insisted on stiles from only choice cuttings of high-altitude fir (produced by one of the country's finest lumber mills). And now, for added strength, we've made the stiles on bellwood standard hollow-core doors the widest in the industry. Not 1", or 1/e", or even 15A", but more than 2',.We think this extra wide stile will be so important to you we've stained the ends bright orange to help you find them.
...One of the reasons why built-in door quality is spelled BELLWOOD. THE BELLWOOD COMPANY / 533 West Collins / Orange, California
GUARANTEE Bellwood Doors are fully guarantesd by the Bellwood Company of California, as set forth in the Standard Door Guarantee of ths National Woodwork Manufacturers Association. They meet or excesd the specifications set fonh in Commercial Standard CS 171 -58 for Solid-core and Hollow- core doors.
B[11W00D*D00n$ MADE IN ORANGE, CALIFORNIA
Bellwood spells it like it is.".
*S
THE TWO recent decisions {rom the United - States Supreme Court banning the use of prefabricated materials on the job site under certain contract conditions slips serious shackles around any hope for expanded use o{ components in home building. Components had recently been seen as a way to cope with expanding demand for houses in the coming decades in the face of declining building trades membership.
One o{ the cases involved the use of pre-hung doors in Philadelphia. Pennsylvania on a military project. The other was in Houston, Texas and concerned the use of pre-cut insulation strips. In both of these cases, the prime contracts {orbade the use of such products.
There are no accurate figures {or the West as a whole telling how widespread is the use of this restrictive clause. But it does appear in contracts and this decision can only have the ef{ect of mul' tiplying its use. The next step in the chain of cause and effect" of course, is to stifle, if not eliminate innovation in home building. The in' evitable end effect is to raise the cost o{ homes. and shrink the market for single family homes.
Both decisions were split 5-4. Voting in favor of the unions were Justices Earl W'arren, John Har' lan, William J. Brennan, Jr., Byron R. White and Abe Fortas. Dissenting opinions were written b1
Justices Tom Clark, William A. Douglas, Hugo Black and Potter Stewart. Stewart wrote, o'Unlike most strikes and boycotts which are tempolary tactical maneuvers in a particular labor dispute. work preservation boycotts are likely to be per' manent and the restraint on the free flow of goods in commerce is direct and persuasive."
The bizarre court ruling, Joseph D. McGrath of the National Association of Home Builders said, 'ocould be disastrous to construction industry attempts to improve building techniques and to cut on-site construction costs through use of new materials, prefabricated building components and new types of equipment."
The lumber industry, which long ago realized it must stop selling sticks and pieces and start selling units, components and pre'{ab devices ot many kinds, could be particularly hurt by the dual decisions. Increased construction costs may mean increased multiple housing, which uses fewer square feet of forest products than single family housing. Boycotts o{ prefinished or prefabricated cabinets, interior partitions, trusses and the like would send labor costs soaring.
This backward-looking decision of the Supreme Court may temporarily preserve jobs in the traditional and often obsolete hand craft jobs, but its long range e{fect is to place a seriotts impediment to progress in building.
Not all "gondolas" are in Venetian canals. We have over 19,000 on rails, serving shippers of dry bulk products, lumber, aluminum, steel and countless other commodities. From 41' to 65'6" in length, and up to 96Yz ton capacities, these rugged gondola cars assure shipments of maximum weight and space loadings with minimum handling and costs. Available in covered and uncovered types, with various quick loading and unloading facilities, they are typical of our special purpose cars designed to do the job best.
Whatever, wherever you ship, you'll find it pays to be specif ic - and route Union Pacific.
T WAS THE gals night out for the wives of Inland Empire Hoo-Hoos, gathering in Palm Springs for the club's annual ool-adies Night" outing. The get-together drew more than 100 lumbermen, wives and guests.
Golf doings dominated the weekend, with the highly-touted La Quinta Country Club hosting the linksters. The club {ol' -'lowed-up with a big dinner-dance, high' lighted by the awarding of a truckload of
door prizes, donated by warm-hearted sup' pliers. Club president Ray Lizotte of Inland Lumber Co., presided.
Big winner was Bonnie Champion, missus of past president George Champion of A.C. Houston Lumber, Indio, whose lucky number won her a fox jacket.
Golfing champs were Bill Sharp of Inland Lumber, who took home the low gross trophy and Russ Roepke, who copped low net honors.
IWINIGE-T()ES Bert Holdren (1)
with
Jan
(2)
her
(lef0 and
Ray
(3) Rialto 'Lumber's Scotty Mclntyre welcomes suest Vaune Connon. (4) Ken Dietel, Pomona Lumber Ind his missus. (5) lnland's Don Derbes and Evelyn Holdren. (61 Evelyn and Nelson Semback. (7) Mr. & Mrs. Bob Turner-of Inland. (8) Mason Supplies' Paul
Sink and his wife. (9) Jamb Dandy Lumber's Vern and Rita Paquette. (10) Mr. & Mrs. Ray Lizotte. (11) Tom Butchkb, Mazell Berry and Ron Pugh. (12) Seouoia Forest's Bert Dennis, down from Dinuba, Cal. for the outing, chats with Key Corp.'s Jim Weller and former IASC rep John Kiner' (13) Carol and Daohne Crane. (14) Tom Butchko and Virginia Fox. (1$ Harlev Hart and Maxine Barr of Barr Lumber, El Centro.-(16) Al Beals and Marzell Berry. (17)
Marquart-Wolfe's Bob Golding, Jim lglehart and Stark Sowers of Key Corp. (18) John Dal Broi with Charlene and Dan Wilde. (19) Pat Mc0onnell and Denise Miller of Apple Valley Lumber. 00) Qolf champ Bill Sharp and his Joyce. Ol) Duffer Gary Thombon of lnland catches-up on his reading-"How to lmprove Your Golf Game"-as wife Sara looks on' 1221 ltr. & Mrs. John Muckey, mgr., Georgia-Pacific's Riverside branch.
Weslern Lumber & Building Moteriols |IIERCHANTThe Georgia-Pacific Corp. board of directors has elected Harry A. Merlo as vice -
president of the corporation. Merlo will be in charge of GeorgiaPacific's Eureka-Samoa division timber, plywood and lumber operations in northern California.
He was previously with Rounds & Kilpatrick Lumber Co., Cloverdale, Calif., as vice president and general manager of operations. The G-P directors also approved purchase of that company which manufactures and distributes lumber and lumber specialties.
Merlo is a graduate of the University of California at Berkeley and did graduate work there. He has spent his entire business career in the forest products industry and has taken an active role in a number of industry associations.
In addition to the retirement of Arcata Redwood Co. president and founder Howard A. Libbey, who remains on the executive committee of the board of directors" the firm has revealed other farreaching changes.
The company name has been changed to Arcata National Corp., to better reflect their widening corpo rate scope. Robert O. Dehlendorf II is president of the new Palo Alto, Calif. based firm.
Byron B. Miller has assumed full responsibility {or the redwood operation as vice president and general manager. He has been with Arcata since its founding in 1939, when he started as a lumber handler. His wide range of jobs held with Arcata since then uniquely qualify him for the job.
The Arcata Redwood Co. name will continue to be used by the redwood operation which will be an autonomous division of Arcata National Corporation. Ar. cata Redwood will maintain its general offices and principal sales office at Arcata.
LMA executive vp Bob McBrien has welcomed two more dealers as resular members. They are Bickell Bros. oI Mountain View and Cupertino, and Tioga Lumber Company of Merced. Bickell Bros. is owned and operated by Herb and Harold Bickell and Victor Calvo, and Tioga Lumber's owner-manager is Don Hutchings.
ENJ0YING ANNUAI are (1) Kay Lyon, Pat Ingraham, Western Pine's Harry Lyon, Ross Ingraham, and Jim 0akley. (2) Kimberly-Clark execs Herb Brown and Hany Bleile, U.S. Ply's Bob Murray. (3) Zook Todd (center) with Hayward Lumber's Howard and Gloria Graulich. (4) Pabco's Jim Davis and Jack Jacquet. (5) Meco's Ed Nave of Eugene with Nancy Hay' ward. (61 LMA ramrod Bob McBrien and his Natalie. 0) Jerrv Fernandez, Dant Forest (center) with Hubbard &- Johnson's Jim Webber (Mt. View) and Bill Wray (Palo Alto). (8) 0utgoing prexy Homer Hayward with pretty Salinas Rodeo Queen and NLBMDA president Jim Shedden. (9) Dave Bishop of Weyerhaeuser. (10) Gwen Wall, Hugo and Rose Rath of
TW&J and Arco's Art Wall. (11) Martin Spitsen, Tahoe City Lumber (oenter) with U.S. Ply's Carter Jensen, Harry Ryback. (12) Joan Galletly, Marietta and Gay Bradt and Jim Galletly. (13) Parlier Lum' ber's Earl Ruth, Virginia Ruth, Motroni-Heard's Frank Heard and Bill Ultch. (14) Neil Keefer of Hayward Lumber and his "Plus Fours" wowed 'em Sunday nite. (15) Incoming trail boss Art Masters of The King Lumber Co., Jean Masters, Speckert Lumber's Armin and Bettye Speckert. (16) Betty and Craig Gaffney, Visalia Lumber's Steve Hedstrom and Zook Todd. (10 Cecil Rouse, Madera Lumber's Elmer Rau, Chet Harshner and Brian Bonnington. (18) Bob and Betty Kimball, Sequoia Lumber and TPL's Harry Hood.
(19) Dolly Duart, Doris Hedstrom, Betty and Nifty Gay, Bud Robey, Elaine Barber and Jim Duart. (20) Truckee-Tahoe's Pat and Chal Cross. (21) Cross Lumber's Dick Cross and Earl Tatman, Pacific Lumber. Q2l )ane Ross, Ralph and Suzanne Lamon and Ham Knott. (23) Clair Hicks. Jessie Dart, Charlie Cross and Elsie Hicks. (24) Brey-Wright's Frank Baxley, Dick Edmiston, Rich Bros., Virginia Ruth, Mrs. Edmiston. 05) San Lorenzo's Bob Butcher, Earl Johnson, Watsonville Lumber and Tynan Lumber's Keith Davidson. 06) George Conley, Barbara Volker, Geraldine Conley and Jack Volker. (27) Howard McCullock of Yosemite Blders Supply. Truckee-Tahoe's Charlie Cross, Sr. and Janet Cross.
66 A LLIANCE FOR Profir," a subject / r frequently discussed at recent Lumber Merchants Association conventions, became reality at their 27th Annual Convention. The ooAlliance" referred to, of course, is the relationship between lumber and building material dealer and his supplier whether wholesaler or manufacturer.
In recent years it has been increasingly obvious to even the casual observer that there have been offenses on both sides of the fence. The recent Mark Thomas Inn meeting was devoted almost entirely to ways of mending that fence through mutual assistance in order to increase profits for all concerned.
The problem of getting all segments of distribution to quit fight- ing each other and get together for mutual profit dominated the LMA annual.
Let's face it. No manufacturer can afford to spend several million dollars to develop and create a market for a product, only to have the retailer drop the ball at the point of sale. Nor, on the other side of the fence, can any retailer justify a true spirit of loyalty to a supplier if he sees that company's salesman out stealing his bread and water.
So whose fault is it? The blame rests squarely, and equally, on the shoulders of both. Retaliation can onlv make a further shambles of an already dangerous situation. This is why members and associate members of the Lumber Merchants Association devoted almost the entire convention to o'talking it out," clearing the air and tackling the problem through con. structive criticism to create, if you will, an "alliance" for the betterment of all concerned.
We fervently hope that the dedicated retailers, wholesalers and manufacturers who met at the Monterey, Calif. convention will spread the gospel to more of their kind and that the fractures in tle channels of distribution will be well on the mend by the time ttris group meets next year.
It came as no surprise to the more than 250 waterlogged northern Californians who attended when the Sunday golf tour. nament was rained out, _but the surprise
(Continued on Page 50)
the crowd with his humorous and well-informed assessment of the problems facing the state's lumber and building materials industry. P) Art Masters (oenter) receiving president's gavel from Homer Hayward as convention chairman Ham Knott enthusiastically- applauds. (3) Bob Steinkamp. 6) One of northern California's meanest winters persisted and wiped out the LMA tournament, but a few hardy sduls equipped with snorkles and flippers perievered. Hicks Lumber's Clair Jr. and Jim Maher of Redwood
EXECUTIVE COMMITTEE
Prsidcnt
A. E. Mqtterr, King tunber Cr.
Fi6t VicePBidcnt
lor l.y, Sonto Cruz lgmber Co.
S*ond ViclPrdidcnt
Coast Lumber about to "dive in." 6) G-Ps Ollie Lee and Van De Nor's Dave Davis still haven't decided. (8) Plaquc of appreciation were awarded outgoing directors and exec. committeemen. (1. to r.) Homer Hayward, Charlie Dart, Duane Bennett, Bob Gehring, Bob Butcher, Al Stockton, Ham Knott, Charlie Cross and Art Maters. 0l Monday was all business, George Conley of 0wens-Corning-Fiber- glas, Rick Pratt of Weyerhaeuser and N-A$ILA president Al Bell directing a special meeting of manufacturers.
NEW EOARD OF DIRECIORS
Genc Bcll, Clovis Lumrbcr Co.
Richord Ciqr, Ci*i f.rrU"r'Co.
A. H, Stockton, S€n Breno lunba Co.
Jomcs Wcbbcr, Hubbqrd & Johnson lunber Co.
CONTIN{'ING BOARD OF DIREGTORS
Euonc BlnnGlt, M6d Cldk lumber Co.
Tmrurq
Robart T. Eukhar, San lorenzo lumbcr Co.
lmmodiote Pqii Proidcnt
Homer ^{, l.loyword, Hoyword lumba Co.
NATIONAI. DEAI.ER DIRECTORS
Fronk Hcord, Mofroni-Hord lumbcr Co.
A. H. Stockton, Son Bruno lumber Cp. Richord Cur, Cu: lsnber Co. Chorle Cr€r, 5r., Trucko Toho Lumbcr Co.
DITECTORS AT I,ARGE
Gco6c Adomr, Nch Adomr lumbcr Co. Frcnk flord, Molronl-Hard lumber Co. lro Horton, So. Oty lumbcr & Sspply
Robart Adqn!, Noh Adomr lumber Co.
Duana Bcnnetl, l{eod Clqk lunbcr Co.
Blll Bitlcnbender, Bitldbada lunbcr Co.
Gerold Dcrr, J. M. Derr [umbcr Co.
Corl Dietr, longfellow lumbor Co.
TomHondlary,H&HSupply
Eorlc Johnson, Wqhonville lunbor Co.
A,lofk Kcnnldy, Gilroy lunbq Ca.
8ob Kimble, Scquoio lumbq Co.
Hudlon lo, [o lsmbq Co.
Howqrd McCulloch, Yoremile Buitdcrr Supply
Roy Pqnont, Son Luir Mill & Lumbcr Co.
Arf Po.l, Dolono Building lAoicriolr
Lylo Schofcr, Mlnto'r lunbq & Supply
Robdr Schlotfhquu, Wllod lumber & Supply
Lew Silva.o, Sllvcro lumbcr Cp.
Arnin Spckft, Spekct Building Supplia
Atikc Symom, Hola & Symonr
Frqnk Wotron, Sooth Gty Lumber & Supply
fUNE IS Bt STIN out all or-er. and J western lumber dealers can cash-in on the shift to outdoor living to boost their sales of garden and patio items.
A southern California yard is going after the outdoor living trade in a big way, evidenced by the recent unveiling of a new addition to their bustling operation in Ontario, Cali{.
Ontario Lumber Co. kicked off their new "Outdoor Center" with a grand opening that gave their yard a carnival atmosphere, with banners, colored balloons, and manufacturers reps who set up booths at the center to "pitch" their products. A two-page spread in the local paper heralded the opening.
How does a lumber dealer adapt his operation to sell such products as fertilizers and flower seeds? And why? Let's ask Bob Mohler and George David, part' ners in the management of the progressive Ontario operation.
'oThe manufacturers did most of the work," explained Mohler. "They helped us u'ith the layout of the new building, gave
us tips on what type of inventory to carry and offered us help on how to display it."
The big decision in expanding their operation wasn't how to do it, according to the lumbermen. When the property adjacent to the yard became available several months ago, the partners jumped at the chance to pick up the additional space. The problem then was how to best make use of the expansion.
"We had always done a big business in garden items... rakes, shovels, hoses, etc.," lVlohler said. "We knew what the nurseries and garden shops in our trading area were stocking, so we worked up an inventory mix that would offer us a share o{ these sales," he added.
Fertilizers and flower seeds may seem stranse fare for the traditional lumber yard, but dealers Mohler and David have found that practically anything rlill sell if properly displayed. In addition to the standard building materials menu, the yard has sold hand lotion, sunglasses and even fruit cakes!
"We'd sell the front door if someone wanted to buv it." mused Mohler.
At the center of Ontario Lumber's retailing philosophy is a basic marketing principle-increase traffic and build sales. To accomplish this, the dealers have developed an extensive advertising program. The firm budgets three percent of sales to advertising, which they divide between newspaper, direct mail and the Yellow Pages. A recent experiment with radio spots on a local station drew poor response. Most successful format has been teaser ads in the local newspaper featuring price specials.
The yard recently invested in addressograph equipment which they use in expanding their direct mail program, particularly to their credit customers who constitute about 65 percent of their sales.
Their credit policy is a standard 30-day net, with an extension to 90 davs on
larger purchases. On accounts past 30 days, they add a Ir/Z percent service charge. Average age of accounts is about .16 days.
Ontario Lumber offers an excellent example of how a relatively small yard (annual gross sales: approx. $750,000) can
How one yard worked with manufacturers to get the know how needed to get into the garden and patio item market.
compete with merchandising as Wickes, which operates a same city.
Partner George David, in
giants such yard in the fact, drew
much of his merchandising know-how from the Wickes formula, having served as manager of the firm's Salida, Calif. yard for three years. A native of Detroit, Mich., George attended the University of Michigan where he captained the hockey team. Migrating to California in 1946, he signed on at Ontario Lumber rvhere he worked until 196l when he joined Wickes.
Bob Mohler hails from a lumber family in Canton, Ohio. After studying civil en. gineering, he took a whack at operating a photo studio before venturing to California in 1949, where he got his first job at Ontario Lumber. He's hung his hat there ever since.
The two have been partners at the yard for the past two years. They bought out the former owner, Carr. E. McCauley, who founrlr:d the yard in 1945.
PR00UCI DEM0t{SIRAIl0t{S were conducted durine opening day celebration: (11 Minwax's Bernie Kahn gjves p'o-spect tips on wood finishing (? Al pulsifer of Dau's Good paints was on hand to answer ques.tions and (3) John Best (right) manned the mobile display- of Millers Falls tools set up in the parking lot at 0ntario Lumber.
Sering All Southern Colifornio Lumber Yordr - Cobinet ShopsFurniture Monufocturerc ond Wholesole Lumber Di*dbutorc
By REED IAWTON, rnonogement consullonl
OME YEARS ago two little old ladies in the o'Amen Row" at church were very audible in their support of their minister as he called the wrath of Heaven down on first, smokers, then condemned drinkers, and next, other sinners. "He's really preachin' today," the ladies said out loud.
But when the preacher began decrying the sin of gossiping, they whispered to each other, "Now he's beginning to med' dle !"
Reed Lawton, the author of this authoritative series, is a marketing consultant to the lumber industry and land, building and construction developers thru his own firm of Reed Lawton and Associates, which is also a recognized public relations and advertising agency. He is a past president of pro{essional marketing and PR associations and has degrees from the Universities of Oklahoma and Michigan as well as the University o{ Southern California. He formerly was pub' lic relations, sales promotion manager for Lockheed Missiles and Space Co.
This, the third of this series is where I begin to meddle.
Perhaps the discussion of re-orienting toward the consumer trade and the prob' lems of finance, facilities, and flat irons were not applicable to your particular business situation. But when we start taking a hard look at the most important part of any business-the management functionwe touch a sensitive spot in every reader. It is difficult to keep centered on the lumber and building materials business specifically because problems of management are the most critical faced by every business every day.
It is my own estimate that among smaller western lumber and materials dealers only 10 percent can truly be classed as successful business operations. By small' er I mean those having fewer than 50 employees. Some 60 percent are marginal operations and have been for several years. The other 30 percent will sell, merge, close, or otherwise so drastically change that it's impossible to categorize
them as failures, or successes, some are broke and don't know Historically, hal the small
else, businesses
started in the United States fail during the first three years. Because a much larger percentage of lumber dealers have been in business beyond this probationary period, the percentage of marginal opera. tions is higher than for other industries.
Any business from which the owner takes home a salary equal to or less than he would be making if employed elsewhere is marginal. Any small business where the same amount of money invested would bring greater returns in interest at a bank is a failure.
The one ingredient which distinguishes the marginal operation from the successful one is MANAGEMENT. More capital, fancier buildings, better location, even more sales, cannot always rescue a business which is not managed properly.
Since lumber businesses are traditionally family operations in which today's owner has assumed the business rather than starting it himself, the most common ttsin" is not mis-management, but lack of managing.
Managing begins when you set up departments with trained supervisors in charge, when you delegate authority to each supervisor, and when your principal function is the cozfrolling and. coordirwtinn oIall activities and operations of your business to prevent overlap and to reach objectives without undue delay or excessive cost. This is true whether you have five employees or fifty.
Most marginal lumber and building materials dealers are that way because the owner is not managins-no one is. He is simply superaising the day-to-day work of
his employees. He spends most of his time "putting out fires!"
Indecisiveness and procrastination spell doom to the consumer-oriented business of 1967. Perhaps some operations have survived through the building boom and slump in spite of themselves, but unless someone manages, develops, and expands the business, it cannot keep up the strug. gle.
Today, right now, start making a time study of yourself. First, guess how much time you spend on the telephone, waiting on customers, buying materials, talking to salesmen, calling on contractors, going to the bank, attending non-business meetings and so on. Lay this magazine down now, take out a sheet of paper and estimate in half-hour increments how much time you spend at each activity. You'll probably have a l4-hour day.
Now having done this estimate, make a list of the things you have scheduled, and, how long you think each will take. Notice how much time you spend on unscheduled emergencies. If more than 25 percent of your average day is management by reaslien-ag contrasted with planned events -then you are not delegating enough authority or responsibility.
For the next five days, keep a time study on yourself and see whether you would hire yourself for the job you have.
Use a little memo sheet on which you write the planned activities of the day in their priority... not necessarily according to the time of day. I use one which my associates call my "Hot Sheet." Beside each item on the memo have space for "Assigned to" and "Completed."
To be more specific, your activities might include some of the following items these days:
o Check paint sales
o How much should they be?
o Change to nationally advertised brands ?
o Copy for next week's ad
o Check on next month's special promotion
o Attend Chamber of Commerce meetine
Controlling and coordinating, not putting out fires is a manager's role . . are you really ready? remember, adept delegation of responsibilities is vital.
Of course you devote considerable time to community activities and give dollars to worthwhile projects. When you lend a truck or a man for a Boy Scout activity, do you record the dollar value and let your accountant know about it?
Do you do most of the lumber buying because no one else can do it, or because you like to horse trade with certain salesmen?
When you make sales calls, do you make it a social affair with friends, or do you spend hal{ that time ferreting out new customers in industry or questioning a builder who has never bought from you?
Do you know what percentage of your hardware business is in electrical items? Should you advertise that you have such a department?
Do you have a continuing advertising and promotional program? Do you expect one or two ads to bring in all the business you can handle?
Have you over-delegated the financial responsibility so that only your accountant knows how much money you made last week?
Does he know, for sure?
How does last month's pre-finished plywood sales compare with the same month Iast year? Can you do anything to im. prove that?
These are just a very few of the kinds of guestions you must constantly ask and be getting answers for if you are to do an adequate job of controlling your business. You must be in a position where you can step in with the right action at the right time to keep a downtrend from becoming a catastrophe. Or keep an uptrend in the right direction.
Already you have found that starting to lure the consumer business to your store was just half as much work as the challenge oI continuing to improve and keep abreast of the times.
You alone can guarantee for yourself a greater degree of success if you will:
Plan Your Business and establish profit goals and objectives.
Get Acti,on from your associates by or. ganization with informed emplo,vees who get explicit orders and supervision, while you
Direct the Business by constantly measuring results and making the major decisions that are necessarv to keep on the right track.
fEEPlilS
When a woman is down in the dumps she may go out and splurge on a $40 handbag or an expensive hat to lift her spirits.
Salesmen, whose spirits-and salesare sagging, need the same kind of therapy. A new hat may help but usually a more drastic remedy is called {or.
Several things may happen to a man when his earnings fall off. Often, whether he is aware of it or not" he has lost his zest for selling; the edge is o{f his approach and style. He also may blame his failure on other people-his boss, his customers, or even his wife. As these rationalizations take hold, he retreats {urther into self pity. He works less and complains more.
Every salesman needs a change of pace to keep him at top performance level. He will work out at a gym to tone his muscles and maintain physical trim, but it seldom occurs to him that his inner being needs the same kind of toning.
Ron Morrison, a friend of mine, was walking through Central Park one day when he noticed one of the country's most prominent industrialists sitting idly on a bench. Ron had met the man socially and went up and introduced himself.
"I'm amazed," said Ron candidly, "to see a man of your position just sitting here and doing nothine."
The industrialist, whose business interests stretched from one end of the nation to the other, smiled and replied:
"Well, I don't get a chance to do this often, but I am {ar {rom idle. I make it a point every now and then to get away from the heat of battle and think my problems through. At the same time I honestly appriase myself. This keeps me from becoming stale and selfsatisfied. After a half hour or so here I go back to my office refreshed in both mind and body."
Most professional peoplesalesmen, doctors, lawyers, engineersconfine themselves to rather narrow worlds. They rarely see anyone outside their sphere o{ activity and seldom extend their knowledge beyond their own field.
You can add richness to your life and make yoursel{ more intersting and attractive as a salesman i{ you will broaden your horizon. The cost is cheap. It can be accomplished by reading, meeting new people, developing a hobby or by travelling.
One o{ the most successful salesmen I've ever known is an amateur archaeologist, an avocation thathe fell into quite accidentally.
Several years ago my friend, Merritt Lanning, was on a train and spotted a book on an empty seat.
Merritt leafed through the book, noting without much interest that it was about archaeology, As he read more, however, the subject began to fascinate him. He read the book from cover to cover. When he returned home he virtually emptied the library of all its volumes on archaeology.
He spends many of his vacations digging for mins in Mexico, Arizona and as far away as Peru.
His job? His earnings increased 50 percent after he found an outside interest. He claims it has been a real shot in the arm to his selling.
"You would be surprised," he told me, o'how often my hobby comes up in an interview. Many of my customers and several prospects have heard about it and want to know more."
Each man should change his pace in a way that's best suited to him.
You might {ind that the best way to break out of a slump is to work harder. Some salesmen keep themselves so busy on the job that they don't have time to brood about near misses and other irritants that blight a day.
And movies. if vou don't make a
REPRINTS FOR YOUR SALESMEN , , each artlcle ln this series ls expanded to approximately 2000 words-lncludes a sell-evaluation quiz- ls prlnted ln 2 colors ln a 4 page format, on white glossy paper and is 3-hole punched to fit any standard 3-rlng bhder . . prices are as !ollows:
I to I copior (of each artlcle) .-.--....--....-.50 cente each
l0 to 4e coptes (of each artlcle) .....--....-.37rh centr oacl
60 to 99 coDles (of ea,ch article) ...--....-..-..--30 contg each
l0O or moro copl€s (of each article) -..-...-----26 conts oach
The entlre serles mav t,e Dre-ordered or lndlvldual articles mav be ordered by number , addreiss orders to George N. Kahn Co., Marketlng
Weslern Lumber & Building Moleriqls MERCHANT
habit oi thcm during working hours, are a good lvay to relax. But, above all, select some form of diversion that will please you. There are no hard and {ast rules for resting and relaxin3.
Your Fomily ls on Your Side
Don't go home and stew around the house all night, nursing your troubles. Your family is on your side. Talk it over with them, particularly your wife.
Use your off days to go places and do things with your family. This is a refreshing tonic.
I once arrived home tired and dispirited a{ter a day in which I didn't even come close to gettin.q an order.
My wife, after hearing my tale of woe, suggested brightly :
"Let's go to Boston.t'
I looked at her in amazement.
o'Why on earth should we go to Boston?" I asked.
"Just for fun," she replied, "and because we've never been there."
W'e took a two-day trip to Boston and had a wonderful time seeing the historic sights, eating good food and simply relaxing.
The next week I went after the same prospects who had turned me down. But now I was feeling as powerful as a recharged battery. The excursion had restored my spirits and energy. Of the three prospects who had sent me awa,v, I sold two of them big orders and got a promise from the third. He delivered on the promise two weeks later.
Toke Action
I{ere is a little exercise to see if you let yourself get into a rut. An answer of "y"." to at least eight of the questions is a pretty good indication that you know how to relax:
1. Do you spend at least a half hour a week doing nothing but thinking? Yes I No n
2. Do you have a hobby? Yesn No!
3. Do you like to read? Yes! Non
4. Do you ever try an exotic dish in a restaurant? YesD Non
5. Do you look for new ways to aBproach your job? Yes ,fl No n
6. Do you talk over your problems with your family? Yesn Non
7. Do you use criticism to your advantage? Yesn NoE
8 Do you sound interesting to a prospect? Yesn Non
9. Do you get regular medical checkups? Yesn No!
10. Are you dissatisfied with your progress? Yesn Non
Consultants, Sales Tralnlng Dlvision. Serviee Department, Emplre State Bullding, New York, N.Y. 10001. Article tltles are:-
l' The Salesman ts a V.I.P.
2. Are You A S&lesman?
3. Get Acoualnted lYith Your Cdmpany
4. You're On Stace
5. You Can't Flrd lYlthout Ammunition
6. You Are A Gooilwlll Salogman, Too
7. Closlng Tho Sale
8. Horp To Sot Un An Intervl€w
9. Relax-tng Betlieen Bounde
10. Tho Comoetltlon
ll. Takine A.RIEk
12. Playing The Short Gamo
When ordering, please mention. The Mercha.nt.
The Penberthy man is constantly circling the globe to find the finest in both hardwoods and softwoods at the best prices. Here at home, one of the most complete planing mills on the coast stands ready to give you any detail desired. Since we operate our own dry kilns, we can also control the moisture content of lumber to your precise requirements. Multiply all of this by 7,000,000 feet of inventory in over 75
species and you have some idea of what we mean by a "World of Backing."
We'll also deliver to your doorstep...the next day if desired. What more could you ask? We are not sure, but remember to ask! Should you not yet be included in our profitable Franchised Dealer program, see your Penberthy representative, or call immediately for full details.
G0Ul RUSH T0Wt{ main street at the Alaska 67 Centennial Exposition. The town's 30 buildings are authentic, having been moved from downtown Fairbanks where they once served the sourdoughs of circa 19fi). Building in right foreground is the refurbished Georgia Lee House, which once enclosed a slice of raw and robust mining town life. lt now houses the exposition staff.
A LASKA LUMBER dealers were sur- /r prised last year when asked to furnish rough lurnber for the "unmodernizing" and restoration of historic buildines for the Alaska 67 Centennial Exposition in Fairbanks.
The exposition is part of the Alaska centennial celebration to celebrate the purchase of Alaska from the Czar of Russia in 1867 for $7.2 million. Alaskans are celebrating their 100th year under the American flaq with a gigantic summerlong birthday party costing nearly as much as the
half-million square miles o{ Alaska cost a century ago.
The main attraction at the 40 acre centennial exposition is the gold rush town, authentically depicting Alaska's colorful past, made up of actual log and frame buildings salvaged lrom downtown Fairbanks.
Nearly every one of the twenty-seven buildings in gold rush town has its own history and legends surrounding it. Twen' ty-six of the structures are authentic, hav' ine been "rescued" from urban renewal.
There was one problem: many o{ the cabins and buildings had been built with rough, unhewn logs from nearby woods in the city's early years. Yet, each structure had to be restored with exactly the same size, shape, color and type of lumber used in the original structure. New roofs and floors had to be installed on some of the cabins, rotten base logs and doors were added to others, and doors and roof poles had to be replaced in others. Some of the early occupants had sawed o{f the colorful overhanging roofs in the front of the cabins to use for {irewood during the cold winters.
Much of the lumber originally used was birch and spruce, readily available in in' terior Alaska.
The goal was to retain the authenticity and early flavor. And with the help of Alaskan lumber dealers and distributors, the task was completed.
Gates of the exposition opened May 27 and will close September 30.
ALASKA DEALERS TRY
Recovery of the construction industry suffered a setback in April as the month's contracts for future work declined, reported the F. W. Dodge Company, an analyst of construction activity. Total construction contract value in April, the latest available figures, amounted to $4,389,071,000. 13 per cent below the year' ago figure.
o'April's interruption of the strong first quarter advance in contracting occurred in spite o{ a new spurt of industrial and commercial building projects," said Dodge's George Christie, ad' ding, "the latest month's gaps showed up in the key areas of housing, utilitieg and highways."
At the end of four months, the total value of 1967 construction contracts was lagging behind last year's figures by 11 per cent. The early part of 1966 was a period of record activity, however, and according to Christie, o'a good deal of the current de{icit will be made up during the months immediately ahead as this year's rising trend is matched against last year's summer decline."
At $1,830,452,000, contracts for nonresidential building in April came within three per cent of the year-ago total. Last year, April shared with September the all-time peak for nonresidential building activity at the seasonally-adjusted index value of lB9. In the latest month the nonresidential building in' dex was again near this record at 184, and well above March's r77.
Manufacturing building remained unchanged from last year's high level, while commercial and educational building showed moderate declines.
Contracts for residential building totaled $I,627,281,000 in April for a 2l per cent decline from a year earlier. After seasonal adjustment, the index of residential value was lll in the latest month-down from I22 in March, though still well above the low of 92 reached last October.
Both single-family housing and apartment contract value show' ed seasonally-adjusted declines in April.
Winners of the Annual Awards for injury prevention in lumber and logging in California have been announced by the California Lumbermen's Accident Prevention Association.
The Annual Awards for the best records are made in several categories. The primary award, the Nat Edwards Memorial Plaque, is presented annually to the company having 300,000 or more manhours or exposure with the lowest Johnson Index of all competing companies.
The winner was the Diamond National Corporation, which had the best record of all competing large companies for the year 1966. This is the third year they have won this prize.
The Derby Bendorf Memorial Plaque, presented annually to the company having less than 300,000 manhours with the lowest Johnson Index, was won by the Shasta Forests Company. This company had no disabling injuries in its logging operations.
Association membership is separated into four districts. The district winners for 1966 are:
Arcata Redwood Company - Arcata Stockton Box Company - Stockton Shasta Forests Company - Redding General Box Distributors - Fresno
There was a decrease in the 1966 overall frequency rate of the California Lumbermen's Accident Prevention Association members to 28.49 compared with 29.25 in 1965.
Baxter pressure treated wood-chemically preserved to resist decay, insects, fire-can put extra profits in every dealer's pockets.
This segment of the lumber industry is growing fast. New uses, new and better preservatives, new building code acceptances are increasing the demand for Baxter pressure treated lumber every year.
J. H. Baxter has pioneered in the development of better preservatives, better techniques-so that today there is a right preservative treatment for every specific use. That's why Baxter is a leading producer
of Pyresote'f ire retardant studs and plywood which are always kiln dried atter treatment; of Chemonitedo plywood and lumber for sills, porches, decks,fenceg etc.-wherever protection becomes an economy.
Hundreds of lumber dealers now stock high-profit Baxter products. They like our dependable,fast delivery-mixed or straight cars-of kiln-dried material packaged for easy unloading. They like the growing sales.
Are you getting your share? lf not, call, write or phone our nearest sales office. We'll tellyou more.
We want to put you the paint business painlessly.
We'll guide you oll the woy. Help you set up or expond your point deportment. Bock you up with notionol odvertising ([ife, TV Guide, Reoders Digest, etc.) ond show you how to tiein with o notionwide coupon compoign. Toke over your inventory conlrol problems. Offer you o guoronteed turnover, ond protection ogoinst obs,olescence. Show you how to bring customers into your store.
You con hove o high profit, no problem point deportment with Pittsburgh@ Pqints.
FOR INFORMATIONcoll (collect) or write your neorest Pittsburgh@ Points District Monoger.
Albuquerque Lumber Merchandigers Assn.-June 7, steering committee, Village Inn Pancake House, Albuquerque, N.M.
Inglewood Iloo-Eoo-Ette Club l0-June 8, monthly meeting, Alondra Club, Lawndale, Calif.
Dubs, Ltd.-June 9, annual I"adies Weekend, Mark Thomas Inn, Monterey, golf at Del Monte Golf CIub.
Los Angeles Hoo-Hoo Club 2-June 9, monthly meeting, Palos Verdes Country Club, Palos Verdes, Calif.
Black Bart Eoo-Hoo Club 181-Iune 10-11, annual family weekend, Hobergs Resort"
Redwood Empire IIoo-Hoo Club 65-June 10-11, annual family weekend, Hobergs Resort, Lake County.
California Redwood Assn.-June 12, directors meeting, CRA Office, San Francisco, Calif.
American Plywood Assn.-June L2-14, annual meeting, Gearhert Motor Inn, Gearhart, Oregon.
Redwood Inspection ServiceJune 13, directors meeting, RIS Office, San Francisco, Calif.
San Francisco Hoo-Iloo-Ette Club 3--June 13, installation of new officers and dinner, Sabellats, Fishermans Wharf.
San Fernando Yalley IIoo-IIoo-Ette Club 6-June 14, monthly meeting, Merrick's, North Hollywood.
Fourth Annual Forest Industries Marketing ConferenceJune 14-15, "Today's Markets", University of Oregon, Dr. Stuart U. Rich.
San Joaquin Hoo-Hoo Club 31-June 16, Sports Day, Kingsburg Country Club, Bert Dennis chairman.
Salt River Yalley IIoo-IIoo Club ?Z-June 16-17, two day tournament and banquet, Hassayampa Country Club, Prescott.
Sacramento Hoo-Hoo Club 109-Iune 21, dinner meeting, the Robinhood, Capital Plywood and Capital Lumber Co. sponsors.
Timber Products Manufacturers Assn.-June 2l-24, annual meeting Jackson Lake Lodge, Grand Teton Natl. Park, Jackson, Wyoming.
Ilumboldt Hoo-Hoo Club 63-June 25, annual picnic, G-P Grove on the Van Duzen, Ken Noble chairman.
San Diego Hoo-Hoo Club 3-June 25, golf tournament, place to be announced.
Pacific Coast Wholesale Hardwood Distributors Assn.-June 26-28, Harrison Hot Springs, Vancouver, B.C.
San Francisco Hoo-Hoo Club 9-June 30, monthly luncheon Gino's Restaurant.
Albuquerque Lumber Merchandisers Assn.-July 5, steering committee, Village Inn Pancake House, Albuquerque, N.M.
San Diego lfoo-Hoo Club 3-JuIy 9, golf tournament, Chula Vista Country Club.
San Fernando Valley Hoo-Hoo-Ette Club 6-July 13, annual beer party: "hard times", Schlitz Brewery, Van Nuys, Calif. National Retail Hardware Assn.-July 16-20, Sixty Eighth Annual Congress, San Francisco Hilton.
[O5 ANGETES
Jeo Geroghty, 22330 Howthorne Blvd., Torronce, Colif. 90505. Phone (2131 378-8373 {doy} or (2 l 3) 377 -3998 (nisht).
SAN FRANCISCO
Bif l Kern, 742 Groy- son St., Berkeley, Colif. Phone (415) 841-4539 (doy) or (4r5) 376-55r5 (night).
PORIIAND, ORE.
Murroy Brodley, 704 S.E. Woshington St., Portlond, Ore. Phone (503) 232-5188 (doy) or (503) 2342428 (nightJ.
DON'T be leff out of whol's going on in your industry. Gel in on the inside. Gel in wiih fhe movers ond shokers in the business be in on whot's going on.
Hoo-Hoo puls you in direcl contocl wilh olher lumbermen. Puts you in conlocf with men ond ideos lhot il might otherwise hove foken you yeors lo conloct. lels you leorn whol il look others yeors lo leorn. lels you give of yourself so thot you gel in refurn. Frolernol fellowship benefits oll who come in contocl with it.
Los
JOIN NOW-DON'T DETAY Angeles
H00-H00 Club Two "Be where il's hoppening" llfltrX.,%r-1';r*'o' toot'
ENATOR NESMITH, who hailed from Oregon, was asked by a newspaper reporter long, long ago how it felt to be in the United States Senate. He said: "For the first two months I kept wondering how a damn fool like me ever got into the Senate. Since then I do nothing but wonder how the otler damn fools got in."
"Middle age," said ,f," aa Jnil*"ln"r, o'is that time of life when a man would rather go without a good time than have to get over one.t' * * *
Man is not half as smart as he thinks he is, nor half as original. Thousands of years before he even thought of them, tlle turtle sported a streamlined body, a retractable landing gear, and a portable house. * * *
"Thinking is the hardest work there is, which is the probable reason why so few engage in it."
-Henry FordA reporter was interviewing Thomas A. Edison. 'oAnd so you invented the first talking machine," said the reporter. Mr. Edison smiled. "No," he said, "not the first one. That was made long before my time-out of a rib."
MR. RTIAII. DEAIER:
D. C. ESStFf ond SON moinlqins q well bolonced SHED INVENTORY of
o QUAUTY DRY REDWOOD
o AYE & CTEAR PATTERN STOCK
o BEVEIED SIDING & S4S
reody for immediote delivery-or pickup
No Order Too Smqll
Just try us for PRICE & SERVICE
5:;-:Tr;:: ,s-s\q
BY JACK DIONNE| 882-t 966
"If we are not careful our friends across the seas will be called upon to give us money in order to restore our standard of living, which we might lose trying to raise theirs."-$sna161 PatMcCarran. * * *
o'Many men would have attained wisdom if they had not presumed that they already had it."-Seneca. * *,rlo,', *
It is good to be merry and wise, It is good to be honest and true: 'Tis well to be ofi with old love, Before you are on with the new. '***
ooThe natives of the South Seas did not know how to lie until the missionaries came along; after which they soon overcame the difficulty."-ftqfsfi Louis Stevenson.
"The world i. u "o-"ly to those who think, a tragedy to those who feel."
r * * -Horace S'alpole
"Wisdom is knowing what to do next; virtue is doing it."
-George Bernard ShawWe represenf in Southem Cqliforniq
Willih Redwood Produch
Willits, Cqlif.
Monufqclurers of : Certified Kiln Dried Redwood o
Bevel Sidings Foctory Primed o Wropping Loth
o Rough & Milled Commons o Timbers Member of c.R.A. & R.r.S.
Pockoged Lots r Truck & Troiler Shipments r Less
Thon Corlood Lofs Mixed Cor Shipments Dry Kilns Ploning Mill Ponderoso Pine r Boords o Siding
FOR PROMPT EFFICIENT SERVICE CALL: RAymond 3-1147 or PArkview l-7580
THE ONLY word to summarize the outr look for housine and home buildine is optimistic," Mortimer B. Doyle, "*""uiin" vp of the National Forest Products Association, forecast at the 65th annual meeting of the National Forest Products Assoiation in Washington, D.C.
The meeting attracted more than 1000 industry, Congressional, federal and construction-oriented leaders who examined industry issues involving federal land ac-
quisition programs, community and rural population imbalance and economic stability, building codes, lumber standards, communications and public relations.
Gene C. Brewer, NFPA president, led off the discussion of public land use issues with a probing industry position paper and key questions for discussion.
The board of directors acted to improve the industry's position on important issues and to strengthen and imple-
ment NFPA programs. Among which they:
. Requested NFPA to conduct a continuing public education program to communicate the forest industries' need for a continuous supply of timber.
o Recommended that federal recreation programs be geared to demonstrated public interest rather than to predictions of recreation demands and that public policy include (l) development of recreation opportunities by private land owners, and (2) the development of recreational facilities on lands already owned by the federal government.
o Urged all segments of the forest products industry to cooperate with NFPA in presenting a united industry approach to building code problems.
o Authorized the NFPA president to appoint an annual Congress on Technology and Marketing to recommend solutions to industry technical marketing problems related to the acceptance of forest products. Requested the stafi to inventory industry manpower and existing basic forest industry policies to strengthen communications within the industry and improve the industry's effectiveness in communicating with its publics at all levels.
NFPA members elected Russell H. Ells, president of Willits Redwood Products, Co., Willits, Calif., president of the association for the coming year. Ells succeeds Gene C. Brewer, president of U.S. Plywood-Champion Papers, Inc., N.Y., who was elected chairman of the board. New first vice president is James D. Bronson, director, Boise Cascade Corp., Yakima, Wash.
Regional vice presidents for the coming year are C. Russell Johnson, president, Union Lumber Co., San Francisco; Loran L. Stewart, president, Bohemia Lumber Co., Culp Creek, Ore.; J. Newton Jones, executive vice president, J. M. Jones Lumber Co., Natchez, Miss.; and Robert C. McMillan, general sales manager Crown - Zellerbach Building Materials,. Ltd.. New Westminster. B.C.. Canada.
A building and iemodeling litbratwe kit, containing scores of ideas and plans is being made available to local lumber dealers for their customers by the \[ood Informatiop Bureau of Southern California.
The kit, designed as a counter itemo offers a wealth of ideas using wood in varied applications. Made possible through the co operation of industry associations, the kit sells for 50{. The dealer price is 501 for WIB subscribers and $I.00 for non-subscribers.
ooThis should be a real business booster for dealers that take advantage of the kit's potential for profit," Dick Lloyd, WIB spokesman emphasized.
This promotion is the latest in a series of successful wood promotion efforts that WIB has coordinated.
Summit Lumber Co. of Los Angeles will head up a group to build and operate a $5.5 million plywood, lumber and veneer manufacturing facility in Liberia as a result of a 3O-year concession agreement sigrred with the Republic of Liberia for one million acres of its prime African hardwood.
This is one of the largest timber concessions given an American firm by a foreign government, according to Leo S. Seidner, president of Summit. Liberia will receive a land rental of l0 cents per acre and stumpage of $3 per thousand b.f. cut and processed locally. Summit has been granted tax free and duty free privileges as well as other investment incentives.
Summit plans to manufacture and export over 80 million sq. ft. of hardwood plywood annually. They will begin operations as soon as equity and debt financing have been finalized.
FlLtlNG & SHIPPING your order efficiently comes noturolly ot Som Wingote's. A good, complete inveniory of wholesole lumber ond cut stock is olwoys on hond. Plus complete surfqc: ing & re-s,owing focilities. Four big trucks ore reody to roll with your order. Why not coll us now?
to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregorl and Washington mills:
Old Growth Flr Dimenslon from F.S.P, Lumber Co., Port Orford, Oregon
Fast, regular ocean shipments by barge frclm Southern Oregon and the Columbia River direct to Southern California.
Now, over 5,000,000 feet of dimension lumber and studs monthly . manufactured especialty for Southern California constructlon needs.
Art Neth would appreciate an opportunity to tell .r, you how you and your customers wlll benefltfrolfr.; using dependable D & R dimension and studc.
You can reach him by calling 872-12U or ZSg.@A..jjl
Western Lumber & Building Motericls ,IiERCHANT
Seaside Lumber Company of Willits has become a subsidiary of Union Lumber Company, Joseph Farley, president of Seaside, and Russell Johnson, president of Union Lumber reveal.
Farley said, "We felt this was necessary because increased financins is needed. We will expand further into eastern markets and reduce waste in raw material. movement of product and will have a dependable supply of raw materials."
Russell Johnson added, ooSeaside has established itself as a strons factor in the business of manufacturing wooden components for many uses as well as producing its own line of redwood outdoor furniture, While Seaside's manufacturing facilities, products and customers are quite difierent from those of l,Tnion Lumber Company, we believe that the lines of business in which the two companies engage complement each other uell."
Robert H. Hunt has been appointed manager. product promotion. and Alicc Haritonofi has been named advertisins coordinator, both in the marketing serviccs division of the V'estcrn $ ood Producls Association.
Bob Hunt has been promoting lumber products for ten years. serving under tht'
late Robert E. Mahaffay, director of advertising and promotion. He will be responsible for the literature, film, and exhibit programs of the association and will be on the advertising management team.
Miss Haritonoff is joining the association after a number o{ years with the Lonie Co. and McCann-Erickson advertising agency in Portland. She will take part in planning WWPA advertising plugrams.
The annual gol{ lournament, held by Willamette Valle-v Hoo-Hoo club, will be June 16 at the Eugene, Oregon Countrl' Club, Donn Thomas of Guitteau-Thomas Lumber Co. has announced.
The dinner, golt and refreshment package is $21. Room reservations from incoming western lumbermen are available by writing P.O. Box 423 in Eugene, Oregon.
Marvin Setzer, president of Salt River Valley Hoo'Hoo Club 72 of Phoenix, says the club will stage a giant two-day golf tournament at the Hassayampa Country CIub in Prescott, June 16-17. Tee ofi time both days is set for 9:30 a.m. and an important session preceding startrng time will be a bloody mary breakfast.
The two-day tourney finale will be a big banquet at the countrv club on Saturday evening, June 17, "tee-off' time 7:00 p.m. Overnite accommodations at near-by Apache Lodge mav be obtained by writing the Salt River Club at 4740 North Central Ave., Phoenix, Arizona 85012.
Interest rates on home mortgages insured by the Federal Housing Administration will be coming down if present trends continue, Secretary of Housing Robert C. Weaver claims.
Weaver, predicting a continuing rebound for housing. said he could not yet set a time {or the interest reduction. He urged Congress, meanwhile, to provide the funds requested for President Johnson's special housing programs.
W'eaver said housing starts should exceed 1.3 million and that the annual rate should be near 1.5 million before the end o{ \967.
New Home for Western Door
Western Door and Sash Co. recently moved into new 53,000 sq. ft. quarters at ,X601 Malat St. in Oakland. Calif.
The new building has centralized the company's operations. n'hich includes manufacture, slorage and distribution of institutional and residential doors. sash and other building materials. according to President H. Tnrxtun Jones. The {ilm supplies retail lumber' \'alds and milllr.ork houses in the West and overst'as.
Bud Critchfield, while retaining the position of presidenr of the Santa Rosa, Calif. firm, will also take over as director of sales. In discussing the new appointments, he said: 'oWe welcome Ian and Roy as two of the most capable individuals in the flush door industry. They will undoubtedly contribute substantially to the operational stability of our company."
Santa Cruz Lumber Company has {ormed a new wholesale division. according to salesmanager Les Ley.
Heading the new division is well.known San Francisco Bay Area wholesaler J. W. ooJim" Hendrick, owner of J. W. Hendrick Co. for the past ten years. Prior to est-
ablishing his own wholesale business, Hendrick had several years of wholesale and redwood experience with Hobbs Wall Lumber Company.
Santa Cruz Lumber headquarters at 235 River St. in Santa Cruz. Calif.. has a branch sales office at Felton and operates a sawmill at nearby Boulder Creek pro. ducine about 15 million b.f. of redwood annually. Hendrick will use the Felton office lor his headquarters.
Connolly International Sales Co. of Portland and Globe International of California, Inc. of Los Angeles have become members of the Imported Hardwood Products As-qociation.
Hordwood Wholesoler Bows
Keith Swaner. {ormer general manager of Angclus Hardwood Co.. Los Angeles, recently formed his own company. Srvaner Hardu'ood Co.. Clendalr'. Calif.
A l7-year \retelan of the hardwood business. Swaner was for ten vears with the E. L. Bruce Co.. as manager of their Los Aneeles warehouse.
Swaner Hardwood rvill handle southern hardwoods as well as other domestic and imported species. Among the mills which the firm will represent is the Ter-O-Cal mill of Temple. Texas.
Cali{ornia Wood Plodults Inr'. has named Ian N'lacDontrld as general manager and Ro-v Johnson as plant manager. Both men had lormerlv worked together in similar capacities fol Scattlt. I)oor. (lo. ior many Years.
Lead-Seal nail into a metal roof, the hole around the nail is plugged with lead and the break in the metal is completely covered. Because the nail has lead under its head and down its shank, a perfect double seal is formed. Now the owner doesn't need a mop every time it rains. And he need not climb up on the roof to pound the nails back in everv time the wind blows.
Bu.lletin No. 750 sent on requ.est.
Our nails are monulactured t'rom American made steel.
The breakdown of the voting that lead the U.S. Department of Commerce (see The Merchant, May, P.34) to reject the proposed new lr/r" lumber standards has been published by the department.
o 75% of distributors nationwide supported it: 25% rejected
o 77.3% of consumers (manufacturers of wood products) supported it; 22.7/e opposed
o 93% of users (builders, etc.) supporte.dit1'7/o opposed
o 20% of the total producer segment by number of establishments opposed and 3lc/o by volume of production opposed. By geographic regions: Douglas Fir producers opposed the revision by a margin oI 43.8/o by number firms and 44.8o/o by volume. California redwood producers opposed by a maigin oI 43.8/a by number firms and 4O5% by volume. Southern Pine producers opposed by 16.9% by number and 13.8/o by volume. W'estern Pine producers opposed |ry 24.3/o by number and 26.8/o by volume.
l]nder published procedures of the Department, general concurrence in support of a voluntary standard is required by each of the above segments.
Can heart attacks be avoided?
Weyerhaeuser Company thinks so and is fighting America's No. 1 killer by distributing to its employees the life-saving booklet, Your IIeart. Has Ni.n.e Liues- a condensation of the hest-selline book which rvas winner of the 16th annual Alhert Lasker Medicai Journalism award.
The nine chief "conspirators" building up to a health crisis and coronary heart disease. according to the book, are high blood pressure. high levels of cholesterol, overweight, excessive eating, too little exercise, diabetes. excessive cigarette smoking. tensions and stresses and hereditv.
The Gypsum Association, at their recent annual membership meeting elected George I. Fischer, president of Grand Rapids Glpsum Co., as president of the association.
Other officers are: Kenneth A. McCaskill, first vp, GeorgiaPacific Corporation (Bestwall Gypsum Div.); James D. Moran, second vp, The Flintkote Co.; R. Simpson, Jr., treasurer, (Republic Gypsum) ; A. Victor Abnee. Jr.. executive vice president.secietary, Gypsum Association,
The formation of a new company, Imperial Forest Products, has been announced by president and general sales manager Leo Sanders.
The firm will produce specialty and industrial items and pallet shook. Sales will be to western region wholesalers. The firm is situated in Wilbur. Oregon.
The vermiculite industry in 1966 history, J. G. Ordwav. president of ports.
had the biggest year in the Vermiculite Institure. its re-
The upsrving in sales o{ several products was sizable. Vermiculite concrete aggregate increased 20 percent, compared with 1965. Vermiculite Type-MK fireproofing gained 25 percent. Water-repellent vermiculite for insulating masonry walls broke all previous records. The upward trend will continue through 1967, Ordway predicted.
ili,i Oscar Pittman, formerly with Shelton t: ' .Ilardwood, Shelton, Wash., has signed on at 1".i1', C""""al Hardwood in Tacoma' ;, ,:" " The gang at Koppers Co.'s Wilmington, jili:r,, Calif. plant had their big chance to get Ili,,, r'.ldiscovered" by Hollywood recently. Seems , the plant was used as a set in the filming it,,ii' of the weekly tv show "Felony Squad," \;',''.8. L. "Bud" Adams, managpr of Weyerhaeuser's Tacoma, \ilash., distribution centef, is retiring at his own request June 30, after 38 years with the company.
Hamman.McFarland Lumber Co. hag opened a brand-new store and yard at 3060 Airway East in Kingman, Arizona, replacing an older facility on East Route 93. Now located in the growth area of Kingman, the yard is owned by Larry Ifamman and managed by llarold l)unn.
Jack Rowe of Foxworth-Galbraith, Casa Grande, Ariz., moves to the Mesa yard. Tommy Lopez from Florence to Casa Grande and Fred Telling from the Gilberb yard to Florence. Hernandez moves up to manager at Gilbert.
John Kincaid is the newest sales staffer at Tarter, Webster & Johnson's Bandini yard in Los Angeles. John was formerly with Marmion Lumber, Azusa, Calif., and Pacific Lumber's Scotia mill.
Ilugh N. Cry, Edsel Lumber Co., Climax, Nev. reports he has,a Uig supply of 6/4 x 36 to 44 wide drainboard stock (A graAe,Z0' and longer) ready for the summer upturn in building. Hugh's also particularly proud of his white bark pine inventory.
Sidney Wine, owner of Ajo Electric Co. and Builders Supply, has purchased O'Malley's Building Materials Co. at Ajo, Arizona, and has named Gregorio Cruz mamager. Former O'Malley manag'er Earle Smith has been transferred to O'Malley's general office in Phoenix.
John Polach, salesmanager of trIobbs WalI Lumber Co., has announced the addition of Gary Simmen to the Hobbs \Mall sales force. A native of Sacramento and a graduate of Sacramento State, Simmen will cover the Sacramento Valley and RenoTahoe territory,
Norb and EIma Glynn recently celebrated their 23rd weddirig anniversary. Norb is with Evans Products Co.'s Boise operation.
Keith Poor has joined Chip National as dealer service manag'er, Keith has an extensive background in building materials and is working out of Chip's Covina, Calif. HQ.
Jim Weber is back at his Hubbard & Johnson Mt. View desk after some cutstanding heroics which cost him some nasty and painful burns on his face, arms and hands. Jim was returning home last month with two companions when a gust of wind tipped their camper over near Merced, Calif. and immediately burst into fire. Jim was riding in the camper part of the truck and was able to escape almost immediately, but his companions were trapped in the cab and it took what must have seemed an eternity for Jim to free them. Although both men were severely burned it is reported that they will recover-thanks to Jim's personal disregard and fast action.
Ron Lee of Cotati, Calif., took over management of the Diamond National lumber yard and store in Point Reyes Station, Calif. IIe replaces Dale McCoy.
Bruce llunt left Foxworth-Galbraith, Mesa, Ariz., to join Kaibab Lumber as manager of their cash and carry lumber company in East Flagstaff.
Dale L. Capp is Simpson Timber Co.'s new door div. sales manager, gen. mgr. John Seim reports. Jack R. Ifaney was appointed asst. sales mgt.
Travelin' Tim Raker of Raker Hardwood in Los Angeles, was off to the East again (his third buying trip this year), stopping off in Memphis. He recently visited Costa Rica and Hawaii.
Sheron Underwood, secretary to Jim Collins, manager of Wagon Wheel Lumber in Oxnard, Calif., and Joe Tidwell, who covers the Santa Barbara area for Inland Lumber Co. were married April 29 in Las Vegas
Paul Ruth, owner of Reedley T.umber Company, has purchased Orange Cove Lumber Co. at Orange Cove, California. Vernon Pauls, formerly at Reedley Lumber, will manage the newly acquired yard.
William G. Seol has been promoted to mamager of Georgia-Pacific's Pasco, Wash., wholesale building materials distribution center, Ifarold Eu Sand, vice president, has anurounced.
Mr. and Mrs. Dli Destruel of Mead Clark Lumber Co., Santa Rosa, have left for a six weeks vacation in the Orient.
Tom Bretell, Denver, ,Colo,, has been named the new manager of Big Jo Lumber Co. in Farmington, New Mex.
J. D. (Bud) Groom of Myrtle Creek Building Supply announced the closing of his store in Myrtle Creek, Ore.
Willits Redwood's Stan lfulett is current- ly on a one month vacation trip through Italy, France, Denmark and Germany. Stan plans to retura to the States the middle of this month, according to his dad, Leo IIulett.
Del Pugh, manager of CaI-Sac Lumber Sales of Sacramento, spent a mid-May week calling on inland mills in Idaho.
Aurelio C. Lagman has been elected president of Findlay Millar Timber Company in the Philippines. He succeeds Jackgon Beaman who has retur.ned to the U.S. Lagman, for many years, was general manager of Santa Clara Lumber of the Philippines. He is a pioneer in the Philip- pine plywood industry and is a veteran of the tsataan Death March.
Ciro De Mercurio, Olaf Thorsen and James Carroll recently opened a new 1?,000 sq. ft. lumber and building materjals store, Frontier Builders Emporium, in Stockton, Calif.
C.A. 'Cliff" Evans has purchased three lumber yards from Boise Cascade. The yards will be operated under the name of Evans Building Products. Wiley Dyer, formerly with McCaslin, Boise, Idaho takes over the Ontario, Oregon yard, Willis Linzy, former manager of McCaslin, will manage the Meridian, Idaho yard and new owner Evans will manage the third yard in Eagle, Idaho.
Charlie Fowler, owner of Builders & Consumers Lumber Co. in Grass Valley, Calif. is busily clearing ground and finalizing plans for a new storne and yard layout to replace his old facility which was destroyed by fire cr May 9. The spectaeufar blaze, which leveled Fowler's big stord and all connecting' buildings, was brought under control before it spread to his adjoining sawmill and lumber storage area.
Larry Whittaker, formerly with Cal-Sac Lumber Sales in Sacramento, has signed on w.ith Oroville wholesaler Fred passmore.
Lumbergal Doris Anderson, who formerly headed-up the Los Angeles office of Shelton Hardwoods, Shelton, Wash., has joined the sales stafr at Angelus Hardwood, according to bossman Eill Smith. She'll specialize in alder.
Leon Cohn was released from U.C. Medical in San Francisco during mid-May after successf,ul hip surgery. Leon and his brother, Earold, operate City Builders Supply with yards at l62L Mission St. and 38 Otis in San Frzncisco.
Al and Therese Stockton of San Bruno Lumber Company have just returaed from a first-class vacation outing at Hawaii.
"Mac" McAlister, formerly vrith Oregon- Pacific Lumber in Montebello, Calif., has joined Anno Willlison at American-International Forest Products in Temple City.
A sun-tanned Sterling Wolfe has rejoined t,l'e Wolfe-pack at Marquarb-Wolfe Lumber following a month's Caribbean cruise with the missus, Lorraine. Itinerary included Trinidad, Martinique and Puerto Rico.
Marmion Lumber's Bill Marmion and his Lucile are off to Europe for a monthlong tour, where they'll play in the ,,People to People" golf tourney.
"Stu and Bill Ingram, owners of Westwood-IngTam Co. in Oakland, have added Hank Monje who will assist Bill in covering the Bay Area. For the past 8 years Hank had been w.ith Evans Products and its predecessor, Harbor Plywood, in San Francisco.
Art Mosters, president of the Lumber Merchants Association, has extended the welcome hand to Jim Hennesgy who joined LMA. Hennessy Lumber Co. maintains headquarters at Mount Shasta and operates a branch yard at nearby Weed, California.
Jack Ferri flew to Medford recently to meet Paramino Lumber's Bob O'Neill from Portland for a two week mill trek through Oregon.
(Contiru,ed, on Page 43)
FLSEWHERE in this issue of The Merchant you'll find Max JJ' Cook's usual fine rundown on the 27th annual LMA Convention. While Max gives you his impressions, I'd like to add mine.
Running a convention of any sort or size is one of the most unusual challenges a man can accept. There are speakers to obtain, transportation to arrange, reservations to be handled and a thousand and one details which influence the convenience of those participating in the event. And then there is the unexpected. At Monterey it was rain.
B0B gives his .personal I guess we might say that the rain wasn't impressions of the dealer,s attitudes at the re- unexpected for we have become accustomed cenlti ionituoii innuit to it. But it sure made a mess out of the convention. Del Monte Golf Course. You can't believe the conditions under which some 20 of our finest tried to emulate the "Palmer Charge." Charge it was, too. It rained the entire time they played on Sunday causing the fairways to have surface water above the shoe tops in many areas. *
Seeing these golfers get with it despite the circumstances made me feel good. People could have sat around and complained. But rather than do so they made the most of every minute to exchange views, participate in excellent programs which gave them a wealth of ideas, and in general show the spirit for which LMA dealers are*noted.
Speaking of speakers, ours did an excellent job of holding their audience attention and the reason was simple-each had a message and it was well prepared in advance of the meeting. National President Jim Shedden explained what is going on in Washington; Rick Pratt of Weyerhaeuser ofiered some new ideas for further cooperation between suppliers, manufacturers and dealers; Dick Douglass of Building Materiak Merchandiser showed how dealers around the country are making more money; Lt. Gov. Finch gave us further details on what we can expect from Sacramento.
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"At Holmes, fost shipment is the nome of the gome . roil or T&T"
Fred HolmesCorl ForceJim Buckner P.O. Box 665Ft. Brogg, C,olif. 95437 Phone l707l 96/,4058 TWX: 707-573-8259
,rf\HIS NIONTH we finished up our sched,r ule of Spring 1967 District il{eetings. The last ones were at Pasco, 'Wash. on June 12 and the last at W'alla Walla, being held the next day. Those important meetings have been well-attended and president Jim Hayes wants to thank all whc have helped to make the meetings such a success.
Later this month we'll be at the big Cen' tennial Potlatch being held in Anchorage, Alaska that ties in with the 49th state's purchase from the Czar of. Russia. In this issue of The Merchant (p, 16) don't miss a related story about how the Alaskan dealers worked tq supply the rough lumber used in restoring the Gold Rush town that is a part of the Centennial Exposition.
We heartily congratulate Charles o'Chuck" Hoenhous, manager of the Willows Lumber Co. in Puyallup, Wash. for being chosen the "Boss of the Year" in the annual contest held at the Green River Community College in Auburn, Wash.
Rich Bartel, his employee trainee was one of over sixty students who nominated their employers for this honor' Richard has worked at Willows since last spring and was one of the first students in the building materials training program sponsored by WBMA at the college.
In part, his winning nominations letter said, "I was greeted by a warm smile and a firm handshake from Charles Hoenhous. He stated that in any other situation he would not have considered hiring me because work was at such a lax stage. But being a kindhearted gentleman he stated, 'I don't want to deprive you of your education, so I'm putiing yorl on 'the payroll so that I may be able to help you gain your goals in life.' Thus far he has helped me more in the last six months than I learned in the four years at high school."
Formation of a central computing facility at !(/eyerhaeuser headquarters in Tacoma, Wash., has been announced by Alan Smith, director of business systems.
More than 100,000 vacationists and sportsmen this year will be guests of landowners cooperating in northwestern California's Redwood Industry Recreation Areas program, the sponsoring California Redwood Association predicts.
The total will represent a one-third increase over the 1966 figure of 63,000 visitors, according to Herbert Peterson of Arcata, chairman of CRA's recreation committee. About 20,000 recreationists were tallied in 1965.
The American Hardboard Association has launched a nationwide program to promote home remodeling.
The AHA program includes dealer point-of-purchase merchandising aids, consumer literature, newspaper advertising mats, radio scripts, nationwide newspaper publicity and other aids--all designed to help dealers and remodelers capitalize on the potential of the remodeling and modernization market.
Free kits have been sent to 8,000 dealers. Editorial and advertising tie-in material has been sent to 3,000 daily and weekly newspapers. And a special consumer home remodeling information kit is being offered to homeowners for ten cents.
The seventy-fifth annual convention of the National-American Wholesale Lumber Association, June 13-15 at Banff, Canada, has already drawn nearly 500 registrations and is fast approaching a record.
The roster of exceptional speakers include Dr. Allen W. Ramsey, career British diplomat from London; B. M. Hoffmeister, president of Council of Forest Industries of British Columbia; A. D. Bell, Jr., president of Hobbs W'all Lumber Co., San Francisco and N-AU/LA president; Paul S. Plant, vice-president of Ralph S. Plant Ltd., Vancouver, B.C.; A. H. Zimmerman, president, Northwood Mills, Toronto, Canada I G. Cleveland Edgett, vice-president, W'estern Wood Products Association; T. J. MacKinnon, of the Canadian World's Fair; and James Corman (Dem.), Congressman from Calif.
A golf tournament will be held plus sightseeing trips for the ladies, discussion groups on phases of distribution, various receptions, and a final evening banquet.
The Santa Barbara Mill and Lumber Co. has acquired the Kelly-Moore Home Improvement Center, Santa Barbara, Calif., from the Kelly-Moore Paint Co. in San Francisco. The price was more than $100,000.
Edward G. Ludwick, vice president and general manager of Santa Barbara Mill and Lumber, said the acquisition was made by the Conover Lumber Co., a wholly-owned subsidiarv. Kenneth R. Simpson Jr. of Pasadena is president of Santa burbu.u Mill and Lumber.
The new name will be oosanta Barbara Home Improvement Center." Harold 'oPete" Ogburn will remain as manaser.
rFHE ARIZONA Retail Lumber and I Build"r, Supply Association's annual convention held at Sedona, Arizona on May l1-13 was great.
The attendance was tops, our business sessions were excellent and the people attending the convention were enthusiastic and all business sessions were well attended.
This proves to yours truly that our Arizona retail lumber dealers are working together to improve our industry.
A full story on our convention will appear in a later issue of this magazine.
A full schedule is on tap for our association {or the coming months, with the work outlined by our marketing and education committees. The coming Builder's Award Program under Wood Marketing, Inc. is planned for the Phoenix area for this Fall.
Three area meetings were held the week of June 12, in Flagstafi, Phoenix and Tucson with the program entitled "How Promotion Aids Will Build Your Profits." This slide presentation was moderated by Leo Meyer of the Arizona Box Company. Also let me add another word of thanks to everyone who did such a fine job oI sup' porting the convention.
Weslern lumber t Building Moteriols MERCHANI
L,ongtime retailer Gordon E. Bogue has returned to the building materials business, joining the order desk sales stafi at the California Door Co. of Los Angeles. Bogue was employed by Van MatreManning Lumber {rom 1937-1953 when he founded Bogue - Maikson Lumber in Downey, Calif. In 1954, he organized Poway Lumber & Hardware Supply, selling out to rejoin Van Matre Lumber where he continued until the company was liquidated.
Lloyd's Home and Ranch Supply- new builder's supply store, has been opened recently in Moorpark, Calif., b1 Lloyd Foglesong.
The remodeled building has 6,000 sq. It. with a full line of hardware, paint, plumbing and electrical supplies as well as lumber and builder's supplies.
P. W. (BiU) Chantland, Schafer Bros. Lumber & Shingle Co., Los Angeles, recently made a trip to Oregon and Washington on business.
W. R. Morris, eastern manager of the Union Lumber Co., New York, recently spent a week at the company's office in San Francisco.
Homer W. Bunker, president and general manager of the Coos Bay Lumber Co., San Francisco, has been appointed a Lieutenant Colonel in the U.S. Army.
Marx llyatt, in charge of the San Francisco office of the American Lumber and Treating Co., has been called to active arrny duty.
Eric M. Hexberg, sales manager, Anglo California Lumber Co., Los Angeles, called on Pine mills in the Klamath Falls area and Northern California in the last week in April.
Jim Bachelor, salesman for T. M. Cobb Co., Los Angeles is now employed by Consolidated Shipbuilding Co., Wilmington.
J. If. Prentice, Los Angeles, Southern California representative for Bloedel Donovan Lumber Mills, is on the sick list and confined to his home.
Jim Farley, assistant Western sales manager of The Pacific Lumber Co., San Francis-co and Mrs. Farley returned from a vacation trip to Western Canada.
Georgo R. Kendrick, sales rnanager, Pope & Talbot, Inc., Lumber Division, San Francisco, is back from a trip to the Northwest.
Jim Kirby is now with West Oregon Lum- ber Co. as salesman out of the San Francisco office, succeeding E. B. rffi[iams. Jim was recently with Gorman Lumber Sales Co., Oakland and formerly with Hobbs Wall Lumber Co., San Francisco for 10 years.
Howard M. Gunton, MacDonald & Harrington, Sa.n Francisco, returned recently from the Northwest on business.
S. G. McDonald and Jack Murphy, OwensParks Lumber Co., Los Angeles, were recent visitors to the Northwest.
Russ Castell, salesman for the CaliJornia Door Co., Los Angeles, recently enlisted in the new branch of the U.S. Naval Reserve. the V-6 construction division.
C. R. "Bob" Taenzer, president of American Hardwood Co., Los Angehs, recently made a trip to Washington, D.C. on government business.
William E. 'Bill" Ream, sales manager for the George E. Ream Co., Los Angeles and Mrs. Ream, are the happy parents of a baby girl, Carolyn L€e, born at the Huntington Memorial Hospital, pasadena, April 28.
Seth L. Butler, San Francisco, represen- tetive of Dant & Russell, Inc., spent the last week in April at the head office in Portland.
W. F. "Bill' Fahs, manager of California Panel & Veneer Co., Los Angelss, is in the East on a vacation and business trip.
Bill Sampson, Sampson Co,, Pasadena, is back from a fishing trip to Guaymas, Mexico.
Ben Bartel, who has been associated with the Peoples Lumber Co. for many years, has been appointed sales manager with headquarters at the Ventura office.
Jack lvey, Los Angeles, field representative for the Red Cedar Shingle Bureau, is calling on the Arizona retail lumber trade.
A. J. Nolan, westerrr sales manager, The Pacific Lumber Co., San Francisco, is back from a visit to Seattle on business connected with the company's steamer Scotia. Charles B. White and W. T. (Bill) Meyer of White Brothers, San Francisco, returned recently from a five weeks' business and pleasure trip.
R. E. (Ed) Fountain, Fountain-Smith, Los Angeles, returned from a trip to Medford, Oregon.
Aldrich-Cooper Lumber Co., American Bank Building, Portland, recently ehanged their name to Cooper Lumber Co.
Jack W. Shoemaker was named assistant general manager of the National Buildine Material Distributors Association at their lSth annual convention in Chicago.
Shoemaker has been assistant secretary of NBMDA since 196f Prior to that time he was production manager o f Cooperative Merchandiser. a trade journal representing interests of cooperative food distributors of
the United States of America.
He will be responsible for activitres of the Lumber and Plywood Council and the Millwork Council, groups representing the major interests of NBMDA.
Huntley Park, maintained by U.S. Plywood Corp. on the Rogue River in South. west Oregon, was visited by more tJran 17,000 visitors during last summer's vacation season.
Huntley Park is on a no charge basis. Accommodations are available on a firstcome, first serve basis.
Honolulu Scientist Nomed
Dr. Darrel D. Nicholas has been named technical director of Honolulu Wood Treating Co., Ltd., according to Clint Hallsted, president. Dr. Nicholas replaces Herbert W. Angell.
Dr. Nicholas will concentrate on the development of better treating methods and quality control and will work on the technical
EOUIPMEl{T designed soecificolly for the retoil lumber & building moteriols deoler. Write or phone for our free cotolog todoy.
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Howard A. Libbey, president of Arcata Redwood Company since its founding almost twenty-eight years aSoo has retired. He guided the growth of the company he founded from a small rough green sawmill cutting 20,000 feet per day to the modern integrated redwood manufactur-
Howard A. libbey ing concern it is today with two sawmills, drying yards, 2I dry kilns, planing mill, remanufacturing facilities, and the recently established industrial cut stock plant. Its products are shipped worldwide.
Libbey is a product of the redwood country. He was born in Eureka o{ pioneer parents, who were natives of New Bruns' wick, Canada.
Looking lor the ultimate in machining doors and jambs? Ask for inlormation on the KVAL Model 99ffiC0 Routing-Boring machine for doors only, the KVAL Model 950 Hinge lamb machine and the Model 920 Strike Router Jig and Stand. Three doors per minute can be machined on the KVAL Model 990RCD RoutingBoring machine for doors only. Approximately five jambs per minute can be machined on the Model 950 Hinge Jamb machine and also about this number can be completed on the Model 920 Strike Router Jig and Stand. lf you are producing 75 doors per day or more, this combination is recommended.
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Though his first job after leaving school was with the Northwestern Pacific Railroad in Sausalito, California, he returned to Humboldt County in 1916 and was employed by the Little River Redwood Co. He came under the guidance of the late Harry W. Cole, then vice-president and general manager and in 1928 became general sales manager. He remained until its merger with Hammond Lumber Co. in 193I.
During 1937 and 1938 Howard and Harry W. Cole worked together in an attempt to finance a company to utilize a Iarge block of timber. In 1939 Howard and a small group of associates started the Arcata Redwood Company.
He is on the executive committee of the board of directors.
Byron B. Miller was named vice-president and general manager of Arcata Redwood Company to succeed Howard. Byron is a veteran lumberman, having worked for the company since its founding in 1939.
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The Merchant Dear Max,
Your kind expression of sym- pathy in honor of my dear husband, Le, is greatly appreciated by my daughters and myself.
As you know, his life for many years was slesnd the Iumber industry and Hoo-Hoo.
His greatest joy was in furthering good for the Hoo-Hoo clubs, and as the years passed, the wonder{ul memories ot Hoo-Hoo were such a u'arm comfort to him,
Sincerely, Gertrude LeMaster Sacramento, California.
The Merchant Dear Editor,
I think it's disgusting that people can't get together and decide about lumber standards. This hassle and wrangiing has been going on for years and I think it's about time for a little cooperation without turning to the government for help because we can't settle our own differences.
The trouble with the industry
Sincerely Yours, Disgruntled Lumberman Portland, Oregon
TIKES LAWTON
The Merchant Dear Dave,
The Merchant is doing a fine job for the retailer and I especially like the articles about going consumer by Reed Lawton.
gincerely,
HarrySnow
Los Angeles, Calif.
MORE KUDOS
Dear Dave,
Let me take this opportunity to commend you on the excellent articles by Reed Lawton that have been appearing in The Merchant. We lumbermen don't have a reputation for being very progressive, but I think a lot o us are beginning to wake up to the fact that we'd better keep up with the times and take advantage of the good business knowledge that is available from people like Mr. Lawton.
Very truly yours, Benjamin Knowlton, Phoenix. Ariz.
A Unitcd staff of veteran lumbermen experienced in handling the requirements of the retail dealer
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We specialize in packaging for on - the - job shipments to your customer's specifications.
(Continued lrom Page 33)
A three-day Congress of the NRLBMDA in Washington, D,C. last month was attended by Californians Frank lleard, Bob McBrien, Nancy and Ilorner Hayward and Mary and Bob Butcher with the latter couple journeying north to Montreal to take in Expo '67 before returning to their San Lorenzo Lumber Co.
Peerless Lumber Company's Gran Geisert, and Mrs. Geisert jet off to E,urope the 20th of this month on a ten weeks tour of the continent in a shiny new Mercedes-Benz which will be waiting for them as soon as they land. The Geiserts, and the Mercedes, will return via New York around Labor Day.
Zook Todd treated himself and the missus to a couple of well-earned weeks in the West Indies last rronth after several months of "double time" spent moving Western Door & Sash Co into beautiful new quarters at 4601 Malat St. in Oakland. After 53 years of doing business at 5th & Cypress Streets in Oakland, Western Door was forced to vacate to make way for the rapid transit system construction.
Tom Saathoff, regional sales manager for Vancouver Plywood Co., has been given additional duties as sales training rrLana;ger, according to David F. Difford, Vanply vice presidentmarketing.
Ziel & Company's Mike Madison returned to San Francisco early April after three weeks in the Far East on business.
Dealer Dave Wilkenson was at the recent retail advertising clinic sponsored by the Western States Advertising Agencies Association picking up ideas on building traffic at his Lomita Lumber Co. in Lomita. Calif.
John R. Shepard, formerly with Tarter, Webster & Johnson at Newark, Calif. has joined Billings-Pacific and is responsible for sales in southern Alameda, Santa Clara and Stanislaus counties, according to Frank Billings. A native of Corning, California Shepard entered the lumber business with the old Diamond Match Co.
Truckee Tahoe Lumber's Pat and Chal Cross were recent visitors in Azusa aud the sunnier parts of southern California.
A new floor-to-ceiling wood shelving is now available with all parts pre-packaged. The Self Shelf does not attach to the wall in any way, eliminating wall damage and moving problems.
The unit is available in two versions. The three ft. module contains four shelves, or three shelves and a magazine rack and retails for $39.95. The six ft. module contains two 6 ft. shelves, two 9Yz ft. shelves and, a 3r/z ft. magazine rack and sells for $59.95.
The unit has adjustable shelves and can be easily moved in one piece. Assembly instructions include complete details for construction and refinishing. Six ft. wide units are also stocked. A forty percent dealer discount is included.
TilRITE: Northera Lumber Sales, 29 Santa Clara St., Arcadia, Calif. 91006.
Dark-finished vertical grooves on door fronts simulate plank construction on recently developed Colonial cabinets. Hammered black iron door pulls and matching hinges accentuate the styling.
Birch tone finished cabinets have lip-style doors and drawer fronts and include standard Luxuria conveniences, such as selfclosing drawers, adjustable wall cabinet shelves, bottom sliding shelf in base cabinets, and magnetic catches.
Optional conveniences are roll-out hostess cart, Lazy Suzan cabinets, pull-out lid and
tray rack, two-way access cabinets, glideout towel rod, cutting board, and pop-up mixer shelf.
Cabinet sizes range from a 9" wide single unit to a 96" wide combination unit. AII can be used with built-in or free-standing appliances.
WRITE: International Paper Co., LongBelI Div. Dept. 755, P.O. Box 8411, Portland, Orc.97207.
Multi-purpose Strait Slide-A-Fold wardrobe units are now available, completely prefinished with installed inserts of vinyl finish fabric or wood grained walnut. Replaceable inserts of mirrors, louvres, decorative plastic or natural woods are stocked. The units may be ordered as frames only with moulding included.
Wild cherry wood-grain paneling is effective as a background for traditional and early American decorative treatments.
It is available in 16" x 8' random-grooved planks and 4'x 8'ungrooved panels. Panels can be applied with adhesive over existing walls or new framing, It can be damp-wiped clean ,and does not require periodic refinishing. Matching mouldings are also available. Wild cherry can be used in commercia.l or residential building and remodeling.
WRITE: Marlite Paneling, P.O. Box 250, Dover, Ohio 44622.
A new sales register system, Series 6, embodies a new concept in sales register design.
The one-or-two total system gives faster action with fewer moving parts, resulting in a minimum of down-time under the pressure of heavy use.
The Series 6 can be equipped with compulsory cash control, a control system that requires entry of the cash-on-hand amount before completing the end-of-the-day totalizing. This assures tight cash control without totaling the machine itself.
Slide-A-Fold wardrobe doors are manufactured with removable mouldings at the back to allow the use of interchangeable panels. When a room is repainted or redecorated and new wardrobe design or color is needed, the desired insert may be ordered and installed by any do-it-yourselfer.
Each door panel is framed in mortise and tenoned corners with a 3" top rail, ?" bottom rail and 2" stiles, completely finished with a prime coat and a finish off-white coat, Acme Hardware is installed and the complete unit is cartoned. Panel designs are stocked in the 'Regency,' one insert per pa.nel or 'heritage,' two inserts per panel, as shown. Other designs are available or can be specified.
Standard opening sizes are 4/0,610,6/0, 7/0, and,8/0 in width and 6/8 and 8/0 in height.
'WBITE: Strait Door & Plywood Corp., P.O. Box 3225, So. El Monte, Calif. 91733.
Other features include the ability to "grow" and be modified according to the user's needs; a repeat key for easy rregistration of multiple items; units and totals printed on both receipt and sales journal; machine-cut receipts, and many other quality features seldom included in a single register within the economic range of the independent retailers..
WRITE: Litton Industries News Bureau, 560 Centra,l Ave., Orange, New Jersey.
A kit which will adapt an existing or locally built 64-foot or longer wall panelization jig to the Q-system of universal component fabrication is available.
plate at bottom stop of table; and (3) coded magnetic blocks to mark location of framing units.
Q-guide, a calculating rule for layout of any stock house plan, must be used with the system, and is available separately.
WRITE: Q-Systems, Inc., Drawer Q, Big Stone Gap, Yirgrnia 24219.
New Brasilia hardwoods, characterized by woodgrain swirls, will be available this summer in textured suntan and midnight colortones. The l+" factory finished plywood retails for less than $9 for each 4'-x 8' wall section.
Using the kit and its layout tool called the Q-guide, will simplify and speed up layout and fabrication. The kit can be used with any house plan, without using patterns, marked plates, or sketches. It is a method of laying out, fabricating and erecting modular and custom wall components.
Included in the kit are a strip template to use as a layout rule, coded magnetic blocks to mark location of framing units, and Q-sticks for layout of window and door openings in wall panels. Parts of the kit are: (1) strip template for attachment near top stop of jig table; (2) strip tem-
Striated Driftone combines an unusual texture with gray color tones.
The panels are factory finished in a light gray color and the fissures are finished in darker gray. Dent and wear resistant, the 4' x 8' panels can be damp-wiped clean for easy maintenance. Recommended for game, family and children's rooms. Matching nails and putty sticks to cover minor installation nicks are available.
Different Texture
WRITE: Masonite Corp., 29 N. Wacker Dr., Chicago, Ill. 60606.
A new pocket calculator in the form of a vinyl plastic circular slide rule enables quick and accurate computing of board feet and cost of lumber up to 24 ft. Iong in all common sizes. Scales show board size, length in feet, total b.f., price per 1,000 and cost per board. The back of the calculator has charts showing nominal and actual sizes of all standard common and finish stock, plus standards of grading. Priced at $3.95 plus postage.
WRITE: Management Center of Cambridge, P.O. Box 185, Haward Sq., Cambridge, Mass. 02138.
Now available is a new Mediterranean die cast knob styled in a classic grid-andrope pattern to harmonize with both modern and Mediterranean cabinets in antique brass, antique copper and polished brass finishes.
WRITE: David AlliSeveral Finishes son Co., Inc., Roosevelt, New York.
A new line of sculptured panel appliques are used to enhance the appearance of doors, cabinets, wall panels, furniture, clock faces and other furnishings.
Carved Panel Appearance
They duplicate the look of carwed panels at a fraction of the cost. They are in six styles with three shapes in each style.
The appliques are formulated from the same material as Noblite moulding trim, fiberglass reinforced plastic, and are resistant to weather and insects.
A new structural finger joint has been developed to produce lumber in lengths up to 100 feet, with standard structural strength, by Rosboro Lumber Co. Equipment is now in production of a lx4 through 1x12 and 2x4 through 2x12, both fir and hemlock.
WRITE: Noble, div. of Triangle Industries, P.O. Box 32338, Los Angeles, Calif. Equal Strength Rating
Lumber can be supplied in long lengths up to 100 feet, or large quantities of a specified length. For example, 10,000 ft, 1x8 C&Btr all 16 ft. long. Also, flooring, siding, fascia, or decking all in specified lengths,
WRITE: Rosboro Lumber Co., Springfield, Ore.
The Lombard Comango, a low priced 4.2 cubic inch displacement chain saw, has been introduced with a suggested retail price of $159.95 u'ith a 16" bar and chain.
The 13 lb. chain saw offers all features needed for fast, easy cutting. Powered by the American-Lincoln engine, the saw is
easy to start, and operate in any cutting rlosition.
English walnut features selected bookmatched grain patterns separated by bold grooves in darker co"lor. The paneling is dent and wear resistant and can be cleaned with a damp cloth. A companion panel, French walnut, in champagne tones, has recessed t7r" wide grooves. Panels in the Diplomat series are available in 4'x7' and 4'x10' sizes.
Pqftern
WRITE: The Selz Organization, 221 N. La Salle St., Chicago, IIt. 60601.
Troditionql Accent
Weslern Hemlock Dimension, Boords & Studs
White Fir & Redwood Studs
CARGO-RAIL-TRUCK & TRAILER
Pine ond Plywood
Redwood Posts & Redwood Speciolties
13625-C Venluro Blvd., Shermon Ooks, Colif.
Southern Colifornio Represenlolive for Dqnt & Russetl, tnc.
GoId ,on white tones of the new Riviera tile provide a traditional background used effectively in a formal living area, as well as kitchen or bathroom. To accent woodgrain walls, paneling can be framed with inexpensive moulding.
The tile pattern is resistant to heat, moisture, hard wear and is factory treated to control expansion and contraction.
The tile is available in 4'x5' and 4"x6" panels, Ye " thick. White score lines are spaced 4" apart. Adhesive is used to secure paneling to solid backing.
WRITE: Marlite Paneling, P.O. Box 250, Dover, Qhio 44622.
Nursery Equipment
Two new pieces of equipment are now available for the dealer who is also a
nurseryman; a two-wheel nursery barrow and a double deck cart.
The two-wheel barrow is made to nurserymen's speciflcations with two 4.00 x 8 pneumatic 4-ply ribbed tire, with ball bearing wheels, The pan is 191/2" above the floor. It is 28" wide, 36" long with 6" high end guard and molded rubber handle grips.
JUNE, t967
The double deck cart has two swivels and two rigid casters with rubber tire ballbearing wheels. The deck is constructed of expanded metal 7" above the floor. It is 20" wide, 30" long. Convenient for flats, pots and gallon cans,
WRITE: Nalpak Corp., 2901 E. Slauson, Huntington Park, Calif.
Multi-feoture Tdpe
A new long steel tape with an interior that can be easily cleaned is now available. Designed with a durable case and replaceable blade cartridge, the long tape comes in 50 and 100 ft. lengths. If the blade is damaged, a new one can be quickly popped in.
flotutnll,/illnlraaloLurtrbp,l
tr,to r,{o cl MprL o{ Rp/r,oo d
Easily Gleaned
The blade, made to resist most oils, acids and alkalies, is graduated in feet and inches to eighths.
Tapes retail for about g?.Bg and g9.90.
Replacement blade cartridges are 94.60 and $6.95 respectively.
WRITE: Stanley Tools, Dept. PID, Box 1800, New Britain, Conn. 06060.
Adiusroble Scoffold Brockef
An adjustable scaffold bracket which can be raised or lowered to proper working height by a foot pedal is now available. The unit works on a pole made up of two 2x4's. The pole is kept upright by a swivel joint brace fastened at the top of the pole to the building. Scaffold planks are com- pletely free of the wall as men, materials and tools are raised and lowered right from the platform.
WRITE: Holtsman Adjustable Scafrold Bracket Co.,267 E.23rd St., Paterson, N.J.
FOR
Domestic ond lmported Hordwoods
Sugor Pine . Ponderosq pine
Gan furnish rorgh or S2S
S pt/ Dnfudt & Saun'P',odndt.
REDIY(|(!D, FIR AIIII PI]IE TUMBER
SPTIT REDTV(I(|D POSTS M(IRTISED
RAIIS, PAUilC & H(lttYW(l(lD SHAKES
We Speciolize in Mixed Loods!
Jim Mqher Cordes Longley
(Continued lrom Page 9) came Monday and Tuesday when it actually cleared and it was rumored that outgoing prexy Homer Hayward had actually, although briefly, spotted the sun. This rumor was discounted somewhat, when someone pointed out that the Salinas dealer was a past president of the Monterey Peninsula Chamber of Commerce.
Inclement weather or not, it was everyone's conviction that the meet produced tangible benefits never before achieved. The association's strong leadership con-
tinued with the seating of Art Masters of The King Lumber Company in Bakersfield as president. Les Ley of Santa Cruz Lum' ber Co. and Duane Bennett of Mead Clark Lumber Co. were named first and second vice-presidents assuring a further continuation of that leadership.
,.. '
The o'Alliance of Profit" program began early Monday morning with dealers and suppliers meeting separately, not. to rake each other over the coals, but to do some in depth soul-searching, the goal being
better cooperation-and profits-for both. Weyerhaeuser's Rick Pratt led the supplier discussion on how to better supplement LMA programs and Lyle Schafer spear' headed the retail group.
A real treat for the grouP that noon was the appearance of California Lt. Gover' nor Robert Finch who covered the Red' wood Park Issue, the objectionable secon' dary boycott bill (H.R. I00) and curuent problems facing the California housing industry in a manner that left everyone feeling that "someone up there really DOES care!"
Jim Sheddon of Lord & Bushnell, Inc.,
1621 E. lTth St.-Jim Rossmcrn Wclly Lingo
1213]1 625-8133
Chicago, and president of the NRLBMDA led off the Tuesday morning program urging real support, not lip service, to the National and its many valuable programs.
Dick Douglas, editor of Building Materi,als Mercha.ndr.ser followed Sheddon with several case histories of modern merchandising and new promotional wrinkles from all parts of the country.
Rick Pratt was up next with the results of that Monday morning suppliers meeting. The general consensus was that, while far {rom one big happy family, the industry has and will continue to make progress only through closer cooperation.
Although the suppliers investigated sev. eral different ways to help their customers, it was generally felt that they could best help in the field of advertising and promotion, Pratt noted.
Supplementing the recommendations of the supplier group, and as an illustration of the type o{ help already available to retailers in the merchandising field, N-AWLA president Al Bell showed that association's new slide presentation. "How Promotion Aids Will Build Your Profits." Illustrating how the retailer can put a ten million dollar promotion campaign origi-
nating at the various lumber associations to work for him personally, the wholesalers group presentation was well received.
Following the closing luncheon on Tues. day, April 25, Art Masters received the president's gavel from Homer Hayward and in his acceptance speech made it quite clear that he would strive to maintain, and increase wherever possible, the momentum oI the various LMA programs.
The Kern County dealer will make a good president and we predict continued progress for LMA when the results are tabulated at the 28th Annual which will be held at the Sahara-Tahoe, April 2830. 1968.
CIASSIFIEII A0VERTISII{GPosition Wanted $2.00 pet tine, minimum $4.50. All other $3.00 per line, minimum $6.00. Two lines of address (your address 0r our box number) count as one line. Closing date for copy is 20th'
SALESMAN with 17 years allied products calling on the position. Write Box 120.
exp. selling wholesale plywood and lumber trade desires outside selling
TWENTY YEARS exp. in retail lumber and building material' Wish to relocate. Seek manager or assistant manager position.
EXPERIENCED IN RETAILING of lumber & minded, aggressive, good education. Seek mgmt. with prog. retailer or wholesaler in Bay Aree (415) 845-5361 or 'Write Box 102.
bldg. mat. Profitor credit position or No. CaI. Call
FAST GROWING chain lumber & hardware discount stores seeking exper. retail lumber salesmen, manag:ers and asst. mgrs. Eicellent oppor. for advancement. Top pay, pensions, profit sharing, insurance and other benefits. Send resume to Box 100.
EXPERIENCED LUMBERMAN-office, estimating, counter. Some outside sales if qualified. Call Don Brown, Tan:zana Lumber Co., 6056 Reseda Blvd., Tarzana, Calif. 873-1530.
NEED EXPERIENCED mature lumbergal immediately for pleasant Santa Ana branch office of major co. Gen' office work, typing, shorthand, Iimited bookkeeping. Write box 126.
BAY AREA WIIOLESALER build sales from inventorY of future for right man. Box 128.
wants aggressive LCL salesman to softwoods and hardwoods. A real
OPPORTUNITIES for yard managers, home improvement men, trainees & store in managers with line lumber company having mass merchandising stores. Send resume to: J. F. Anderson Lbr. Co., P.O. Box 7727, Denver, Colorado 80207.
ASS'T. ESTIMATOR wanted. Exp' in figuring prod. cost, order processing, use of calculator. Also need ADMINISTRATM CLERK, type, use calculator, general offioe. Hunter Woodworks, Inc., 1235 E. 223rd St., Torrance, Calif. 835-5671 ot:775-2547.
NAILING MACHINE operators wanted. Must be experienced on F.M.C. or Morgan nailing machies. Call Hunter Woodworks, 1235 E. 223 St., Torran-ce, Calif. Phone 835-56?1 or 775-2547.
PALLET SALESMAN exper. in selling pallets to industrial acc'ts. Salary plus commission plus auto allowance & sales expenses. Call for appointment. Hunter Woodworks, 1235 E. 233rd St.' Torrance, Calif., phone (213) SPruce 5-2544 or TErminal 5-5671.
Names of Advertisers in this Department using a Bor Number cannot be released. All replies should be a& dressed to box number shown in the ad in care 0f the Merchant, 412 W. Sixth St., Los Angeles, Calif' 90014.
TWISTED & WEATHERED Douglas fir S4S lumber, 4x4 & wider random length economy & better. Call Hunter Woodworks' (213) 775-2544 or (213) 835-5671.
MACHINERY for sale: 2 swing cut-ofr saws used. Hunter Woodworks, Inc., (213) 775-2544 and 835-5671.
PLANERS, incl. modern 512 Newman-twin profilesl reman. & fitting room equip; complete cyclone-blower system; 60' auto. green chain; feed tables; trim & rip saws; 2 diesels (1 dual dr.) with doubles; all good cond. Boldt Beacom Lumber Co., P.O. Box 308, El Cerrito (415) 527-3IlI.
We are interested in purchasing the total assets-including accounts receivable-of corps' owning several retail lumber yards. All contacts will be held in strict confidence. If your company is interested in selling, please contact by writing the Atlas Lumber Co., 620 City Nat'l Bank Bldg., Omaha, Nebraska 68102.
LUMBER & BLDG. MATERIALS STORES for sale in the vallev of opportunity. One main yard, one branch yard. Write Box 240.
LOOKING FOR SITE for a new retail lumber business. Also interested in already established comb. contract. and do-it-yourself yard. Address replies to Box 125.
FUEL, GARDEN supplies, paint ber yard, growing college town, rent. Box 124.
business. Top location for lumown spur, Eastern Wash., low
JOHNNY TIIE LUMBER LOAD SIGN PRINTER Specializing in paper danger flags, side-load signs, job cards, etc. John Weiler's Printing, 14417 Hawthorne Blvd., Lawndale, Calif. Phone (213) 676-7522 or 676'2293,
IUMBEN AND tUilDER PRODUCI9
Amcricon Hordwood Co. .-...-.---.---...---.--719.1235
Angclus Hordwood Conpony .-.------..--!Udlow 7-6168
Arcolo lcdwood Co. lKcn Conwoy).-..WEbrter 6-4848
Arociqlcd Rcdwood iiillr ..------.OVcrbrook 5-8741
Aflot tumbcr Co. .-.--..-......-.-.--.....-lrtAdison 7-2326
Bock lumbcr, J. Williom ...-----.-..--.-.-REpublic l-8726
Bough Forcrf Produclc Corp...--.-.---.--..1213) 330-745I
Blirr turnber Co., Inc. .---.---RAymond 3-1681-3-345,1
Erooks-Scqn lon, nc. ----------- - --- ------V | 11 529 -21 49
E. !. Brucc Co. (Jim McFoddenl------.--l2l3l 622-9845
Brurh lnduslriol lumbcr Co. ---------.Mynond 3-3301
Col.if. Door Co. of [.A. -----.----------------.{2131 588-2141
Crowford, lumbsr, F. r\L--.---.-..-------...-.--f7 4-2161
Dooley & Co. -.-.-------.--------------------EDgewood 6-1261
Ed Founloin lumbcr Co. -.----------------Ludlow 3-1381
Esrlcy & Son, D. C. RAynond 3-1147
Evons Prodoclr Co. --------------------------------(2131 263-6931
Fqr Wesl Fir Soles .---(2131 245-3131
Fir & Pinc lumbor Co. ----.----.---------Vlctorio 9-3109
Foster Forest Products ..(2131 681-23,f3
Frccnon & Co., Slephcn G. ---------------.ORiole 3-3500
Fremonl Forcrl Products -----------RAynond 3-9643
Gollahcr Hordwood Co. .-.-.--..--.---....PLeosont 2-3796
Gencrol Lumber & Supply -----.-------..i\tAdison 8-4022
Gcorgio-Pocific Corp. (lumberl --.-----RAynond 3-9261
Gcorgio-Pociic Corp. (Plyrood) -----RAymond 3-9261
Gcorgio-Poci0c Corp. ...--..--.-----.-..-.TRionglc 7.5643
Globc Inlernolionol --.-----..-.-----..----......UPfon 0-6456
Hollinqn Moctin [umbcr Co. --.--.------.---.-..-.685-4506
Hexberg Lumber Soles -.-.--..SP 5-6107 Hill lumber Co., O, M. ---.-.---.-.--(2131 MUrroy 4-2610
Colifornio Door Co. -.l2l3l 588-2141
Colifornio Poncl & Vcncer Co. .--.--..MAdiron 7-0057
Corlow Compony -.-.---------.--...P[cosonl 2-3136
Mopla Bror., Inc. ...--...--..--..--....-...OXbow 8-2536
Moron Supplirs, Inc. -------..--...ANgclur 9-O657
Nordohf Monufocturing Co. -.---------.--.------.819-267 5
Peflo Architecturol Products, Inc. -.-.-.-.(213) 771-21OO
Nu-Rok Fiberglo:s Productr lnc. --.(2131 285-1179
Div.l AN 8-8351
Woodlond Produclr Co. ..._-(714) Yukon 67981
SPECIAI SERVICES
Associoted Molding Co. --------------Mymond 3-3221
Berkot Mfg. Co. ------------------ 875-1 163 Colif. tbr. Inspeclion Scrvice --.--NOrnondy 5-5431
C-Q Trucking Co. .-..-------..----.-.------.--Mymond 3-6557
Coost Ploning Atill --.--------....-.-....-...lvtAdison 2-l I 8l
Hunter Woodworks ------------.--------SPruce 5-254,0
Micmi-Corey Mfg. Co.-.--.----.-. 773'8511
NotPok Corp. l2l3) lUdlow 3-1056
Regol Induslries ..-.---.----(213) 231-1033
IUMBER HANDLING AND SHIPPING; CARRIERS
Greenfleld & Son, Inc- H. irl" .-.--.---NEvodq 6-1783
Son Bernordino - RiversideSonto Ano Areo
Bellwood Compony, Thq --.-.-.--..----171.{) 538-8821
Cqfifornio Door Co. of [.A. .--.---..-.-----l7l1l 825-7811
Huff lumber Compony ..SPruce 3-4846
Hoovcr Co., A" L ---.-CUmbcrlond 3-9078
Hughcr Lurrbcr Solcs ..---------.-------.----(21 31 245-5553
Indcpendenl Bldg. AAoleriols Co. --,..---....-.....636-8345
Jcwctl Iumber Soles .-.-.--.---..---------.FRontier 8-8292
Loshley, Dovid E. -.-Chopmon 5-8805
Morquorl-Wolfe lumber Co. ...-..-.-.--.(21 31 625-1 194
Mulfen Lumbcr Co., Floyd ...-678-5334
Muluol Moulding ond Lumber Co. .-..-.FAculty l-0877
Nef h Lumber Solcr, A. W..-.---.----------- ----.---87 2-1 28O
Osgood, Robert S. .-..DUnkirk 2-8278
Pocific Fir Soles .----.----------------.-----.---.-MUrroy 2-3533
Pociftc Lumber Co., The --------------CUmberlsnd 3-9078
Pocific-Mqdison Lumber Co. .-------.-..--.SPruce 3-2292
?on Asiolic Troding Co., lnc. -----.-..-.Rlchmond 7-7524
Peirce Compony, Al -----------.---.-----.---NEvodo 6-1009
Penberthy Lumber Co. tUdlow 3-451 |
Rockporl Redwood Co. .--..--.---.----.---.-.-.---.----445-2896
Roy Foresl Producls Co. .-----.---.-----.-.TRiongle
Inc, ..----------.---AXminster
Slohl Lumbcr Co. -.---.----.---.--------...ANgelus
Stondqrd Lumber Co., lnc. ----------.(2131 685-,f041
Stonton & Son, E. J. --LUdlow 9-5581
Summil tumber Co. .-...-....-.---..-....--ANgelus l-2151 Superior Firepf oce Co. ----.-.--.----.- --------.---.--626-U67
Suttle & Keller lumber Co. .-.---.-----------Gllberl 3-8909
Tqcomo [umber Soles, Inc. .----..-.--.-----..MUrroy l-6361
Torler, Webrler & Johnson, Inc. -...--..ANqelus 9-7231
Twin Horborr Solcr Co. ..--..625-8133
Union Lumber Co. ..-.--....--.-.-.-. ----------.-(7 | 11 542- 5669
Unilcd Whlse. [umber Co. .----.------OVerbrook 5-5600
United Stofes Plywood Corp. .-...-.--.....[Udlow 3-3441
U.S. Plywood Corp. (Glendolel -----.....---.-Clhus 4-2133
U.S. Plyrood Corp. (l.ong Beoch) .----.HEmlock 2-3901
U.S. Pfywood Corp. (Sonto Ano) .----.Klmberly 7-1691
Wending-Nothon Co. .-..-...-..-.-.-.CUmberlond 3-9078
Weslern Hordwood Iumber Co.-----------------.-.-.655-8933
Weyerhoeuser Compony .------.-.-...---.Rlchmond 8-5451
Worehouse (Anoheim) .-----.--.----.-.PRospecf 2-5880
Wholesole Foresl Producls --583-6013
TREAIED IUMBEN_POIES_PItI NGs_TIES
Boxlcr & Co., J. H. -..DUnkirk 8-9591
Koppers Compony --..(213) 830-2860
McCormick & Boxler -.l7l4l 871-5974
Son Anlonio Construclion Co. -----.---.UNderhill 5-1245
Treofed Pof e Builders---.---------- ---------.----171 1l 986-1466
sAsH-DOORS-rl,U LLWOIK-9CnEE NS ,IAOUI.DlNGS-BUI[DlNG'ITAIERIAIS_PAINT
Arociolcd Molding Co. .-.--.--..---...RAynond 3-3221
Corlow Compony ----.-.------.----.---....TAlbor 5-0672
Evons Products Co. (Plywoll Div.l.----.--.-(7lal 737-0551
Georgio-Pociflc Worehousc ------.-.--OVerlond 4-5353
Hqrbor Lumbcr (Al Wilsonl---..-.-.----..------.Ov,l-8956
Hobbs Woll [umber Co., Inc.---.-------------511-5197
Inlond [umber Compony .------.--.--------..TRinity 7-2001
Koy Corporolion ------.---------.-.-.---.-.-.---.-.--875-2060
Morquorl-Wolfe lumber Co. -------..-.--.(21 31 625-1 194
So-Cof Com merciol Steel-------- --.----- ----- -17 1l 82 5 - 677 O
Compony ------.-----COngrcss 1-3342 BUITDING MAIERIALS
Georgio-Pocific Corp. -.-.---.----------.---Vlll 262-9955
So-Col Commerciol Sleel---..-..---.-----------171 11 234-l 851
United Stotes Plyrood Corp. .-.-.-.-.- --BElmonl 2-5078
Woodlond Products Co. .-.--.------(7141 YUkon 6-7981
ARCATA
Arcolo Redwood Compony .-..-----.---.--.-Hlllsidc 3-5031
Associoled Redwood Mills ....---....--VAndyke 2-2416
Col. Pocific Soles Corp. ...-..--.--.-----VAndyke 2-5151
Hofmes lumber Co., Fred C. .-----.--.-.VAndyke 2-3657
Jewefl tumber ----------VOn 822-5163
Pocific Fir Soles .-..----.-...- ..--..---.-------.VAn dyke 2-2481
Simpson Timber Co. .--.l707l 822-O37'l
South Boy Redwood
SASH-DOORS-WI NDOW-'{OULD! NGs BU tDI NG,TIAIERIAIJS_PAINT
Cofovcror Ccmenl Co. ..-------.---.--DOvglas 2-1221
TREATED LU'$BEI_POLE3
Boxler & Co., J. H. ---..YUkon 2-0200
Holl Co., Jomcs L. -..-..--SUlter l-7520
Koppers Co., Inc. ...-.-.-YUkon 6-2660
Wendling-Nolhon Co. .---.-------------.....-...SUfter l-5363
Woodsidc Lumber Co. .------.---------.Dlomond 3-5644
SPEC|AI SEnV|CES
Gilbreoth Chenicol Co. --.-----------.-.----SUtter l-7537
Rcdwood lnrpcclion Scrvice -.--...-.EXbrook 2-7880
TUMBER AND tU'ftsER PNODUCTS
Atkinson-Slufz Co. ....--.-.-...----------..----...----345-1621
BoldFBeocom lumber Co. ---..--..-.-.----.--(,11 51 522-31 I I
TUIIBET AND LU''OER PRODUCTS
Arcolo Redwood Co. .-.--.-.--.-.-....-..-.--YUkon &2067
Cql-Pqcific Soles Corp. .----.--933-06@
Evons Producls Co, --..--------.-.--.- ---.-.-..-----.--.--826-241 |
Georgio-Pociflc Corp. ---.-----.--..-.-..-..DOuglos 2-3388
Holl Co., Jomes L. ---..-jUtfcr l-2520
Hof finqn Mockin lumber Co.._---_---.---.-.(41 Sl 467-9440
Horbor Lumber Compony .-----...----.---...YUkon 2-g727
Higgins Lumber Co., J. E .------.-.-....-VAlencio 4-8744
Hobbs Woll lunbcr Co., tnc. .-----..-.-Flllmore 6-6000
[omon lumber Co. ....--.--..-.-.---.---.----.--YUkon 2-4376
MocBeofh Hordwood Compony ----..-..Mlssion 7-0772
Pocific lumber Co., The ---.----7Zl-17@
Silnorco, fnlernotionol --------776-12@
Torlcr, V/ebsler & Johnson, Inc. -----PRospect 6-1200
Union Lumber Compony .-----...--.------....-SUiler l-6120
Unilcd Stotes Plywood Corp. .-.--..-----JUniper 6-5005
Wcndling-Nothon Co. .---.--.--.--.-.--------SUiler l-5363
Weyerhoeuser Compony ------O4g-1414
Bonnclf Lumbcr €o. ..-..---..-.-.-.-------(.{l 5) 328-1770
Eonningfon [umbcr Co. ----.--------.---.--Otympic 8-288 I
Col-Pocific Soles Corp. .-.--.933-0600
Cofif. Sugor & Western Pine .-...--.-Dlomond 2-4178
Colif. Wood Products, Inc. --.--------VOn 512-6126
Donl Foresl Products, Inc. ..----------(415't 322-1811
Evons Products Co. -.--.-.---.-.--.--..-..-.----.------533-8866
Gcorgio-Pociflc Corp.
Gcorgio-Pocific Corp. (Son Jose)-....-.-CYpress 7-7800
Goldcn Gole Lumber Co. --.---.-.-.--..THornwoll l-4730
Higgins lumber Co. (Son Josc) .-.-.--..CHerry 3-3120
Hill Whsle. tumber & Supply Co..-..LAndsccpe
Robert E, Mahaffay, 58, long-time advertising and promotion director for Western 4i,t::,1! Wood Products Association and a noted Northwest writer and author died April 25 following a brief illness.
Mr. Mahafray was born August 15, 1908 in Marquette, Michigan. He graduated from Stadium High School in Tacoma, Washington in 1926, and attended the University of Washington in Seattle.
In 1931 Mahafray turned to free lance writing, and during the next ten years sold more than a million words of fiction to magazines such as Adventure, Argosy, Liberty, and various Western publications.
He subsequently co-authored two non-fiction books, "Four White Horses and a Brass Band" and "Main Line." More than one million copies of his book for children, "The Happy Little Handsaw," have been distributed in Oregon and Washington's elementary schools.
Accomplishments during his career included the creation, development and distribution of more than 30 million pieces of Iumber promotion literature and thousands of top product selling ads. Many of the ad campaigns and promotion innovations he pioneered won national and regional recognition and awards. Three of his programs received awards as the top ad campaign originating in the Northwest.
Just prior to his final illness he had completed writing and producing a major industrial motion picture, "The Mighty Western Forest,tt one in a doze\ or more for which he was responsible. In 1959 he was instrrrmental in setting up the National Wood Promotion Program and had served on many national industry committees and councils.
Surviving are his widow, Virginia Powell Mahaffay of Portland, a daughter Marni of New York City, a son Robert E., Jr,, of
5A[E5: Old Growth Redwood, Shorts
Green Commons, Dry Uppers
New York City, and a son William Powell of San Francisco; two sisters, Mrs. N. C. Luhmann and Mrs. Ruth Jerstad of San Leandro, California, and two brothers, Donald R. of San Leandro, Califor"nia and Warren B. of Honolulu. Hawaii.
Lee H. Eubank, longtime southern California lumberman and founder of L. H. Eubank & Son in Inglewood, Calif. died May 11. He was 91.
Mr. Eubank was born in Glasgow, Kentucky in 1876 and first moved to California in the early 1920s. He worked for Hammond Lumber Co. for more than a decade, acquiring a wide reputation as a millwork specialist,
In 1935, with his son George, he founded the L. H. Eubank & Son firm, which is still in existence. He retired in 1948 to a Wyoming cattle ranch owned by George Eubank, and lived there until two years ag:o when he entered a Lava Springs, Idaho rest home where he lived until his death last month.
Mr. Eubank is survived by two sons and three daughters.
Timbers ond Wide Sizes Our Speciclty
Box 156 Fred Gummerson
Cfoverdole TWinbrook 4-2248
...all the necessary steps to process our f ine old growth timber with modern equipment into Certified Kiln Dried Redwood products you can order with conf idence. Specify ARCO quality for Redwood at its very best.
