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Ways to make paint produce PROFIT
decorative trends sell better and earn
@V a store the reputation ofbeing a decorative center. Keeping up with the latest color trends is important. For example, color experts claim that ,635-xa- fashion colors usually appear first in WW) clothing, often a year ahead of being used in home decor. Fashion maga- simplifying the painting job for the do-it-yourselfer or making it virtually impossible for him to fail. Among the most innovative are: o a drop cloth edged in masking tape and packaged in a roll, ready to hang or spread out. o wood finishes formulated with a sun screen to protect against ultraviolet light. o a latex primer that lets water vapor escape without cracking, blistering or peeling. o iron on polymer patches for repairing holes in walls. o wood finishing products in squeeze bottles. o brushes designed for rough surfaces such as stucco, cement or shakes. o stains with the consistency of jelly for easy application. o applicators which carry paint in the handle. o one step stain and finish formulas.
. an anti-rust paint which can be applied to rusted metal without scraping or sand blasting.
. foam bumpers to keep ladder tips from scratching the walls.
Products which satisfv the latest zines and home decorating magazines can be harbingers ofwhat your customers will be wanting.
Peach and green combinations are considered the coming colors with slate blue and mauve on their way out. Yellow is due for a revival as an accent color, possibly in combination with red. Apricot and blue, black and white with bright accents, taupe and spicetones are candidates for the '90s.
Story at a Glance
Tips for glamorizing the paint department. what can keep you ahead of the competition ... meeting customerneeds.. making a profit.
Meanwhile these are some of the most fashionable home decorating products available: o frosted finishes in pastel shades with romantic names including mauve, taupe, fogmist, blue ice and butternut. o pickle finish stains o paints to coordinate with wallpapers and borders a country colors
MANUFACTURERS & WHOLESALERS OF LUMBER & FOREST PRODUCTS FOR OVER 80 YEARS

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