50 BONNINGTON# YEARS OF SERVICD TUMBER CO.

SINCE I955 p.o. box 397, orinda, ca.94563 fax@15)254-2709 i't_dd polyisocyanurate, as well as plywood and waferboard/OSB.

The seven year trend in wall sheathing usage for single family detached houses obtained by LSI surveys reveals that the plastic foam boards had the greatest increase, from 260/o to 350ft. Both plywood and aluminum foil faced boards have moved up in market share from 18 to 200/o and 12 to 740/0.

Fiberboard has declined from a 35% market share to a l2o/o share. Since gypsum board is used largely in dan bonnington (415125'4-27o7 multifamily housing, its use dropped with the decline in housing segment.

From America's Renewable Resource, our employees take pride in manufacturing quality wood products for Americans' use in particleboard, paper products, decorative bark, firewood, crates, pallets, doors, windows, mouldings and home construction. They don't waste AMERICA'S RENEWABLE RESOURCE!

Temple Eastex of Plano, Tx., produces and markets several types of sheathing products. Marketing manager Dick Kenley sees several trends. "Usage of waferboards/OSB will probably level offsince there are no new plants scheduled to be built. This means plywood will continue to be the dominant sheathing. Fiberboard will hnd increased use in less expensive housing because of its price advantage. Foam boards on the other hand will be specified for upscale housing because of their better insulating abilities. "

Clear Finishes Lead In Sales

Interior clear wood finishes lead product sales in retail specialty coatings departments, followed closely by exterior clear wood finishes, according to a recent national survey among hardware/home improvement retailers.

Among the 193 retailers surveyed, 33% reported interior clear wood finish products as the top sales generator, and 260/o cited exterior clear wood finishes. Interior wood stains ranked third among retailers as the top product category (l9Vo), interior penetrating oil was fourth (11%) and rust enamel was fifth (e%).

The survey conducted by the Flecto Co. found that the majority of retailers are seeing more growth in interior clear wood finish sales to consumers than to contractors. In total, 750/o of the retailers surveyed reported increases in consumer sales versus 40% who had an increase in contractor sales.

Women are becoming an increasingly important part of the consumer market. Nearly 600/o of the retailers had increased sales to women during the past two years.

Three out of four consumers wanting a clear wood finish product seek in-store product information before they buy, according to the retailers. Consumer information booklets were ranked as the most important in-store sales aid.

The survey involved telephone interviews with 193 retailers. Of these, 76% were in the home improvement/hardware category and 130/o in the lumber/building supply.

Literature Helps Gedar Sales

Colorful literature that can spur new uses and demand for western red cedar lumber products is available for dealers and distributors to pass along to customers.

Full-color brochures packed with ideas, as well as more-practical howto pieces, are included in the collection offered by the Western Red Cedar Lumber Association.

The four- or six-page CONCEPTS series offers pictures and ideas on topics and products ranging from outdoor living and fencing to non-residential and multi-family. There also is a 2O-minute slide presentation that tells the story ofcedar as a specialty building product, from characteristics to production to end uses. Available for purchase or loan, it can be used by sales persons, buyers, specifiers and customers.

A literature list, with descriptions and prices for volume orders after initial free copies, is available from Western Red Cedar Lumber Association, Dept. CL, Yeon Building, 522 S. W. Fifth Avenue, Portland, Or. 97204