Merchant Magazine - May 1977

ierving the lumber, building materials and home improvement markets - since lg22

Our one gigantic failure.

This one we just couldn't quite handle.

A 110-ft piece of 2 x 10 redwood requested by a lady, who, although very nice, we think stricken with slight delusions of grandeur.

Actually, we never did find out what she wanted it for (maybe her husband could tell us), we just had to say, sadly, we couldn't fi]l the order.

Happily, that's something we don't have to do very often at Rounds. Because over the vears

we've built up quite a business with a very simple strategy. Find things other people can't find. Or won't take the time to find.

Like odd lots and mixed batches. Or the too small, the unusual, and the hard-to-find. Quite frankly, our strategy has been very successful.

It's built us a coast-to-coast reputation.

Yes . . at times, too good a reputation.

DE Doors is now stocking a f ull line of Woodf old Accordian Folding Doors

A variety of colors Plus odd sizes

DE Doors manufactures French doors and wood sash windows in a wide variety of sizes to meet your needs. We invite your inspection of this fine quality line of doors and windows-you'll like what you see!

DE Doors also offers the lollowing: flush doors from STRAIT DOOR & PLYWOOD CORP. . . Pre-f inish, Pre-Fit, Cut-Outs, Special Glazing, Metal or Wood Louvers, any size in widths or heights. Hardboard to teak. We also have NICOLAI stile and rail doors.

DE Doors believes in Good Service! We have a lield sales force of four men in California alone to make double sure that you get the kind of service from us that you need to efficiently run your business. Service is Number One with us, we backup our customers . Contact us uhen gou need a Fin:ish Package

EDooR's lNc.

SERIES 140 CLOSET.STORAGE WALL

Prcvid6 tnftmation on how to ordq door

Promotional Material Available

FD-3 "Silent Sal6man" Display

Thc llerchenl llrgrzinc

Publisher Emeritus A. D. Bell, Jr.

Editor-Publisher DavidCutler

Contributing Editor Dwight Curran

Contributing Editor Gage McKinney

Contributing Editor Al Kerper

Advertising Production Mgr. Ms. D. Hamil

Art Director Martha Emery

Staff Artist Dave Norburg

Circulation Marsha Kelley

The Merchant Masazine is nublished monthly at 45fi) tamDus Dr., suite 476. Newport Beach, Ca.92660' Phone (7t4) 549-t393 or (7t4) 549-8394 by The Merchant Masazine. Inc. Secondclass Dostace ratels naid at Newport Beach. Ca..'and addiiional offices.'Advertrsrng rates upon requesl..

ADVERTISING OFFICES

NORTHERN CALIFORNIA & PACIFIC NORTHWEST 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660. Phone (714) 549' 8393.

SOUTHERN CALIFORNIA Carl Vann. 1385 Westwood Blvd., Los Angeles, Ca. 90024. Phone (213) 477-7593 or (714) 549-8393.

SUBSCRTPTIONS

Chanqe of AddressSend subscriPtion orders and address changes to Circulation Dent., The Merchant Masazine,4500 Campus Dr., suite 4761 Newnort Beach, Ca.92660. Include address label from recent issue if possible. plus new address and zip code.

Subscription RatesU.S., Canada, Mexico and Latin America: $5-one year: $8-lwo years: $ll-three years. Overseas: $7-one yeari $l l-two years. Sinsle copies $1.00. Back copies $1.50 whin aviilable.

The Merchant Mrqazine serves the members of the: Aiizona Lumber & Builders Supolv Assn., Phoenix; Lumber Merch'aht3 Assn. of Northern California, Los Altos; Montana Buildins Material Dealers Assn., Helena; Mo-untain States Lumber Dealers Assn.. Salt Lake City and Denver; Lumber Assn. of Siruthern California, Los Angeles: Western Building Material Assn., Olympia. Wa.

THE MERCHANT MAGAZINE

i.s an independent naqo:ine for the retail, vholesale and di.strihurion level.s of rhe lunther and huildins nnterials and honte imnrovenenl indu.sirv in the l3 We.stern .\tates, concentrutin! on merchandising, nnnagenenl and accurale, .factual neu's reporting and interpretation.

Higgins is the only wood source yodll ever need.

Quality. service, diversified stock, on-time delivery, competitive prices-94-year-old traditions that have made us Northern California's leading lumber supplier. Technologically we've modernized. But, here are a few things we'll never change:

Being your warehouse-Higgins handles over 250 species. Imported and domestic hardwoods. softwoc-rds and plyrvoods. Hard-to-find woods. All available in quantities to fit your product turn...We think its the only wary to do business.

Personal customer relations-Yes. we still believe in calling on you in your yard, shop or ferctory so we can solve your problems on the spot. For customers outside Northern California and Western Nevada, we have our most experienced men on the telephone...We think itb the only way to do business.

On-time deliveries-From San Francisco to Reno, from Santa Maria to the Oregon border, our trucks follow the same schedule week-after-week. Outside our delivery area, your grders will arrive as scheduled because we dealonly with the most reliable common carriers.. .We think it's the only way to do business.

Weve been specialists in problem-solving services since 1883. Services that can save you time; save you money. Call us. It probably will be the last time you'll have to call more than one source to fill an order.

J. E. HIGGINS LUMBER COMPAI{Y

San Francisco: [415) 824 8744

Sacramento: (916) 927 2727

Union City (415) 471-4900

National Sales: (916) 624 3373

The Bad and the Beautiful

T HE lumber and building materials business, I unaccustomed to spending much tirne in the limelight of the nation's attention, finds itself very much front and center at this moment.

There are two major areas of attention and the roles the industry plays in each are very different. On one stage of involvement, the Redwood National Park, the public perceives the industry (mistakenly) as the villain. On the other, as the supplier of insulation and other materials to help our nation try to save its way out of the energy crisis, we're the good guys. The Bad and the Beautiful.

Because of preconceptions on the part of some of the print and electronic media the industry position on the park is not always fully believed, yet the media has no trouble accepting the equally correct facts we supply regarding energyrelated nlatters. Some at times react to the straightgoods on what a disaster expansion of the park is with a "Don't confuse me with facts. mv mind is rnade up" stance.

On page 17 of this issue we present a concise look at what is presently happening with the red-

wood park plan, described accurately by an Arcata National spokesman as "an outrageous land grab."

The entire energy proposal of Presidellt Cartcr. despite several recent arnplifications, renrains in flux, undergoing Congressional scrutiny and public examination. Unless drastically changed betbrc bcing presented to the President li)r his signature. the insulation provisions would secnr a renrarkable windfall to most suppliers to the new arrd existing home markets. (See ly'ews BricJs. p. 18. lirr details).

It is likely that its full irnport is yet ro be adcquately understood. Like nrany proposals of nrajor importance, it always seents to takc tinre befbre a true perspective is gained. Opportunities for business that will be crystal clcar fivc years frorn r.row to all concerned are only shadows presently in the imaginations of the ntost perceptive.

The industry is likely to renrain as news for some time, mainly because of the strong energysaving bent of the nation. We nray flnd. as have the oil and auto industries befbre us, that doing business under the sharper scrutiny of the public will eventually cause sizeable readjustnrents ut the way business is conducted.

Simpson redwood lumber is the naturally perfect building material. So don't be surprised wnen your customers keep asking for more in 1977. Architects and builders have discovered redwood's natural beauty and design latitude. And do-it-yourselfers have found that redwood's durability makes it the perfect building material for decks, fences, planter boxes and other yard and garden needs.

Simpson redwood lumber is available in a wide range of patterns, grades and sizes, tooso you can answer a variety of your customers' needs -whether it's an order for redwood 2x4's to build a fence or Ruf-Sawn V-joint Tongue and Groove redwood for siding a new townhouse complex.

redwood couldn I be more beautlul

Dcalor grlcc llrt.

DEALER SIG}IATURE

So, if you'd like a chance to increase your profits in 1977,look to the natural seller-Simpson redwood lumber from Simpson Building Supply Company. Give us a calltoday.

Merchandising aids for dealers

BY

E ACII -\'FAR building products

l- manuiacturcrs spend millions of dollars for merchandising and display programs. The reason: to help dealers sell their products as effectively and as profitably as possible.

With the high premium on dealers' floor space, the business of creating display and merchandising programs has become a science with ntaterials polished, refined, and directed with rifle-shot precision through consumer lab research and in-store market testing. The results are programs that attract consumer attention and tietogether the impact of print and broadcast media advertising and publicity with important stimulus at the point of sale.

EDWARD A. MORE,I Nterchandising 1\lanccr |:ornrica Corporation

Today's well-planned building pro- duct merchandising program will coordinate a variety of elements:

. product display

. product literature

. how to install instructions

banners and shelf talkers

. product information orientation

tbr sales personnel, including films, and other audio/visual te chniq ues.

on-lloor audio/visual programs

lbr product use instruction.

. comprehensive product demonstration and clinic programs with trained personnel.

coordinated advertising and publicity materials.

The successful dealer makes the most of the manufacturer's merchandising investment by using these programs in their entirety.

( 3) One national chain has its storc nranagers conduct weekly drawings to ellcourage lloor sales personnel to stay abrc'ast of new products. Salesnren are cncouraged to revicw ncw product literature. and fill out cards indicating they have done so. A drawing fronr thesc cards is held, rnd the winner leceives a valuable itenr. Store rnanagers then spot check participanf's product knowlcdge to nrakc sure of the results.

(4) Store managcrs nrake a point to see distributor or nranufacturer salesmen whcn they call and personally review display with floor salesnrcn. New ideas or difficulties are reported to help improve signs, or displays.

Ed More is a veteran of 21 years marketing management with Formica Corp. and a vital link between the company and the home remodeling industries. He currently is pres. ol the National Home Improvement Council (NHIC). Merchandising manager for Formica de corative laminate products, he has been active in professional home intprovement and builtling industry association programs. In 1975, he tvas the first building supplf ittdustry winner of NIIIC's coyeted Harold A. Sparks Mentorial Av'ard for "outstanding service to NHIC chapters. He is currently Chairman of NHIC New S p r,t n sct rs C o m m it te e.

Too many dealers short-change themseives. Well-tested and proven merchandising packages are used only in part. Some dealers find it difficult to make time to update displays and merchandising materials. Old programs remain after their effectiveness has diminished and, worse, exciting new programs are given only half-hearted initiation. Yet this phase of dealer operation has become so vital to the success of profitable sales volume that it cannot be left to chance. It is the key to successful merchandising. Successful dealers use some of the following methods to get the new merchandising programs off to a good start and keep them effective. For example -

( 1) Early morning meetings are scheduled with floor personnel. with manufacturer representatives to review new programs, point of sale aids, and answer questions.

(2) Store managers take weekly store turns to check new displays, literature and cleanliness of displays to make sure the product is properly exposed.

Manufacturers also are active in helping critique merchandising materials. Beyond personal calls. many conduct blind mail suryeys among dealers to give store managers an opportunity to comment on the merchandising program candidly.

Questions concerning color, styles, product pricing, display effectiveness, point of sale value, and local distribution source are often part of these surveys. Those dealers who cooperate are not only helping the manufacturers, but also are helping themselves to a better supporting merchandising program, year in and year out.

For the manufacturer to continue to improve and create better merchandising programs. better communications are needed between dealer and manufacturers. The building product distributor should be a key conduit for such communications. and the alert dealer will use this channel to pass along comments and ideas.

With today's acceleration in do-ityourself building product n.rarketing, the need to continue to adapt new merchandising methods to keep pace with the consumers' thirst for more product knowledge use and application is critical.

Making the most of nranufacturers' merchandising programs is one of the best ways to provide the type of product knowledge and informed salesmanship required to servlce the increasingly competitive marketplace.

ADD-A-B00M remodelings, such as this handsome master bedroom, are part of the estimated $30 billion annual renovation business, a marketing activity that's continu' ally expanding. A marketing kit with samples of literature and merchandising aids to promote sales for indoor and outdoor pro' jects is available from Western Wood Products Assn., Dept. MK-16, Yeon Bldg., Portland, 0r.97204.

May ls Home lmprovement Month

Remodeling promos

I I OME REMODELING ideas deI I siened to meet customers' needs are featured in two merchandising kits aimed at this booming market, estimated by some at $35 billion annually.

This means hordes of do-it-yourselfers at work improving indoor or outdoor living amenities, and many of these new "builders" have barely had a hammer in hand before.

To help these neophytes improve their homes, Western Wood Products Assn. offers two merohandising kits, one slanted mostly to indoor projects (MK-16) and the other to outdoor projects (MK-17).

The dealer who has idea and plans booklets and materials to supply this growing market can capture a large part of these primed prospects.

The kits illustrate literature, window banners, advertising aids and

Story at a Glance

An ever-increasing number of dealer sales aids are available to hypo May Home lmprovement Month sales . these from WWPA are good examples of the high caliber of readily obtainable materials all can be used year 'round.

other material that is available from WWPA, and include order blanks for quantities of the material.

To order these kits without charge, specify Intprove your Home (MK-16) or Plans For Your lUeekend (MK-I7) or both, from Western Wood Products Assn., Yeon Bldg., Portland, Or. 91204.

WE HAVE PLANS FOR YOUR WEEKEND!

Suggested Radio Spot Add-A-Room"

Length: 60 Sec.

ANNCR: IF YOU'RE THINKING ABOUT ADDING ON TO YOUR HOME, WE HAVE ROOMS FOR THOUGHT. THEY'RE ALL ILLUSTRATED IN A FREE, COLORFUL ADD-A-ROOM IDEA BROCHURE. THERE'S A COMBINATION CARPORT, GUEST HOUSE, ACTIVITY CENTER. A LUXURIOUS MASTER BEDROOM. A FAMILY LEARNING CENTER. A LOFT ROOM THAT DOUBLES AS A BEDROOM AND PLAYROOM. A FAMILY ROOM MADE BY CONVERTING THE GARAGE INTO A FULL-TIME LIVING AREA. ALL ARE ARCHITECT DESIGNED, AND MAKE GOOD USE OF BEAUTIFUL, LONG-LASTING WESTERN WOOD. SO STOP IN FOR YOUR FREE IDEA BROCHURE. IF YOU WANT, WE'LL SHOW YOU WHY ADDING ON TO YOUR HOME IS EASY, PRACTICAL, AND ECONOMICAL THE BEST INVESTMENT YOU CAN MAKE LOCAL ANNCR: TODAY. STOP IN AT (DEALER NAME) FOR YOUR FREE ADD-A.ROOM IDEA BOOKLET.THAT'S (DEALER NAME AND ADDRESS)

THE $37 WEEKEND

You oon't have to be a craltsman to build this good looking, practical outdoor lamp. And you can build it easily over a weekend. Stop in for free plans, materials, and colorful brochures ol other weekend projects.

DEALER NAME

SUGGESTED copy lor dealer ads are also available for the retailer who wants t0 aggressively promote May Home lmprovement Month sales in his store. Dealers can use this repro proof copy in their ads by just including their logo at bottom. A number of ads are available.

P0BCH-DECK with sturdy bench doubling as railing replaces cracked concrete porch and walkwav along front of house' Deck and bench seat are 2x4'inch Western wood on 4x4 posts; lower deck sets on treated 2xG joists on gravel bed.

Updating world's biggest home center

T HE changes. updating and itnproventents seen on

I these pages at the All-American Honte Center in Downey, Ca., are visual evidence of what has helped make them an outstanding success as a retailer.

ln the fiercely conrpetitive Southern California market, they have become the world's largest home center, in terms of size and sales volunte, since first opening the 153,000 sq. ft. store in 1959.

Their approach to display problems is thoughtful. The results of their research are often executed boldly. Their nrassive new paneling center is a good exantple.

Vice president Leonard Gertler observes, "We wanted to take our paneling departnlent and create something attractive, custonrer stopping, and unique. ln our visiting of many horne centers. lunrber and building ntaterials outlets, it appeared as though paneling was always a stepchild so far as display was concerned. Most retailers tended to down grade display aspects of wall paneling.

"After rnuch thought and discussion with industry suppliers. we decided on a "wheel-type" layout. At the center of our 5,000 sq. ft. dept. is a custonter seryice desk. Radiating out like spokes are stand-up paneling racks. No matter which way a custonrer enters he sees a trenlendous array of paneling. lf the custonrer stands at the center of the department, at the hub, and turns, each aisle is displayed before htun."

The nrain feature is a 52 foot long panel display wall for custonl order panels. lt holds 96 full panels each on a separate rack that rolls out for con.rplete viewing. The display, designed by All American and built by a Los Angeles dis-

play house, stocks 70 panels besides the 96 available on special order. Sixty-three are displayed in stand-up racks, seven are stacked on the floor.

According to department manager, Andy Leon, "Our customers have really been impressed. They see a trenlendous selection neatly displayed and easily serviced. I think our suppliers have been even more impressed than our custorners! They feel that there is nothing like our paneling department anywhere, that we have really upgraded paneling from a building rnaterial to a decorator itent."

There has also been a new entrance from the exterior of the store cut directly into the new paneling department.

ENTARGED and remodeled patio-barbecue shop, according to dept. mgr. Henry Knutsen, has "over 7,000 sq. ft. and the most complete selection available in our area. In Southern California patio and barbecue is an all year business, even during the coldest winter months, when most of this area is devoted to fireplace equipment and toys, we sold a surprisingly high dollar volume of patio and barbecue items." Prices range up to several hundred dollars for ensembles and our customers seem im' pressed with tremendous and colorful selection. Also featured is a 100' long, lighted wall, used for displaying single web chair and chaise items. About 40 different chairs and chaises are displayed, with stock underneath display item.

Story at a Glance

World's largest home center updates, modernizes and installs new departments and displays many are designed by company personnel who have the on-the-floor experience.

Att AMERICAN Home Center has begun experimenting with selling auto parts. According to the dept. mgr. Neil Pagano, "With the surge in interest in auto supplies and with the growth in do-it-yourself auto mechanical work we decided to experiment with an over-the-counter parts department. We took 600 sq. ft., set up a stock area, open to full view of the customer, and put in a $17,000 inventory, including generators, alternators, brake shoes, shocks, water pumps, fuel pumps, mechanics' tools, etc. The items are priced more competitively than the traditional auto parts house and being open 7 days a week and evenings we are open approximately twice the hours of an auto parts house. Initial customer reaction has been very positive. They like the idea of the one-stop shopping, are very happy with the prices, and are especially pleased that they can get the parts they want on Saturdays and Sundays when most of the d-i-yers are working on their autos. We also get one day service from our supplier 0n items we don't normally stock, such as, rebuilt engines and transmissions. 0ur supplier is very interested in our progress as they see this experiment as significantly important to them. lf we are successful they will undoubtedly approach many of the mass merchandising home centers to interest them in this concept."

UNI0UE PR0BLEM for huge store is the 400'of store frontage. With main entrance-exit area centered, customer would have to walk up to 300'feet just to reach the main entrance. All American's v.p. Leonard Gertler, says, "A lot of thought was given to the problem so customers would do their walking in the store rather than on the outside." Two unique entrances were devised' They both use subway-style, one'way turnstyles in order to allow customers entrance into the sales areas. At one end, the customers enter into building materials sales yard, at the other, the garden-patio-barbecue area. In both instances customers first walk through a one-way turnstyle into a closed area, and then through a regular 42" high turnstyle into the store. This gives maximum security, prevents customers from passing merchandise out through the turnstyles. According to Gertler, "The two new entrances have dramatically altered customer traffic patterns with many more people now entering and walking through areas that they previously would have not seen. This has increased sales at the two far ends of the building!" Entrances cost about $4,000 each and paid for themselves within a month.

FL00RING CENTER has 3,500 sq. ft. devoted to floor tile, sheet goods, and carpeting. Featured is 48' long wall gondola displaying floor tile in massive, unique way. Wall gondola consists of 8'wall gondola with 2'diagonal display panel angeled out from top of 8' standards, and then a 4' ceiling tile display topping it off. Says Leonard Gertler, v.p., "This creates a massive and very impressive tile display. In addition, tile is displayed directly on the floor by each pattern stocked. The customers seem to appreciate the durability of tile that they know gets a tremendous amount of wear in our retail store." There is also 110 lineal feet of gondola for floor tile. lt displays about 150 patterns of 12 x l2 floor tile. According to Tom Thomas, dept. mgr.,"our sales have increased since redisplaying our flooring in this new area."

G0URMET C00KWARE shop (1,300 sq. ft.) has cedar wood floor, old kitchen antiques and displays merchandise in kegs. bushels, and crocks, using natural wood gondolas. Shop was designed by store personnel. From gourmet cookware and cookie cutters to food processors is displayed and sold. 0bserves dept. mgr. Jerry DeBartolo, "Customers love to wander into the area, look at many of the unusual items, and Lsually end up picking up many gourmet items. Most popular: gourmet gadgets, bakeware, and canning accessories." More unusual items are 0riental cookware, Norwegian professional quality cookware, Scandinavian pastry makers, professional quality cutlery,spices and teas. Large overhead wood structure displays skillets and p0ts.

Merchand isi ng hardwoods " fi'.T**Ynflh*,. ."

OME RETAIL lumber and building material dealers hesitate to stock hardwoods b.ecause of what they see as the expensq of the product and the difficulties in merchandising it. A recent survey of successful hardwood retailers. however. shows that a hardwood inventory doesn't have to involve a large investment and that improved merchandising techniques are making hardwoods easier to sell.

Usually hardwoods have been merchandised by established, high quality retail lumber yards, like Campbell and

Story at a Glance

A survey of four different hardwood retailers and how they have tied into home improvement the newest disproves the old saw of the costly hardwood inventory, their investment for hardwood retailing was only $2500.

Southern Lumber Companies in the San Jose. Ca.. area. Other retail hardwood yards, like House of Hardwood and M & M Hardwoods (both near Los Angeles) have merchandised hardwoods successfully for years. But recently a little hardwood store near Pasadena, Ca., has proven that hardwoods can be sold profitably even with a limited budget.

Two. years ago, Dennis Pagliotti opened R & R Hardwoods at the corner of Fremont and Hellman Streets in Alhambra, Ca. He initially invested $2500 in hardwoods, but since opening he says that he has more than doubled the size of his inventory.

Pagliotti sells hardwoods from a building which used to be the Alhambra Public Library. Within 900 sq. ft. of floor space he stocks from 50 to 150 board feet each of the most familiar Hardwoods, like oak, cherry, maple and walnut, and approximately 50 feet each of exotic woods like cocobolo, ebony, rosewood and zebrawood.

Pagliotti uses two display windows

which open upon Hellman Avenue to show-off some of the products he carries, like Watco oil, maple chopping blocks and hardwood flooring. He also has an intriguing collection of old hand woodworking tools on display.

R & R stocks primarily l" hardwoods, surfaced two sides, standing in 36" wide vertical racks. Each species is plainly labeled by a large sign above the rack. A small quantity of 2" hardwood is stocked rough in a horizontal rack. Basswood used for woodcarving sells the fastest from that rack.

The fledgling retailer sells hardwood plywood from a vertical rack that takes only 50 feet of floor space. Dowels are sold fiom an old oak wine barrel. Related sundries, such as Minwax stains, adhesives and sandpaper, are displayed near the counter. Carving tools hang fiom a display behind the counter.

Pagliotti, a senior in business accounting at California State University at Los Angeles, says that sales have steadily increased in the hardwood (PLease turn to page 48)

STILL a university student, hardwood retailer Dennis Pagliottis (left) handles some chores at the planer at R&R Hardwood. Store hours are scheduled so he can attend clases. Small, but well stocked sales counter (right) carries related items d-i-yers need to complete handyman pro jects.

CARVING T00L display at M&M Hardwoods (left) is one of a number of displays that firm uses to interest and involve custo-

mers. That's Ron Palumbo, mgr., beside it. Large display board (center) is at front

entrance of well established store. Mgr. Palumbo (right) rips a board for a customer.

Not fust plywood,fencing @ too

When we say fencing, we mean a complete fencing program. A full line of cedar: pecky boards, rough boards, posts and rails, grape stakes. A full line of redwood: rough boards, posts and rails, bender stock and lath. Everything you. need to put together a fencing package for a customer or to round out your own inventory.

Not j.ust what you need, but when you need it and how you need it, that's our concern at Crown. Custom loads are

7705 Garden Grove Blvd. Garden Grove, CA 92641

7't4-530-3924

213-598-967s

our specialty. Whether you need a truckload or a unit, give us a call, we'll ship it today.

We'll even mix your fencing in with the other materials you need. Plywood, plywood sidings, pine commons, timbers, roofing, we've got it all. And it's as close as your telephone.

Remember, plywood is only the beginning of the Crown Plywood story.

w@ @'@

Crown Plywood

GetReadyfor kdwoodDe&s

with Masonite Corporation

Now is the time to get ready for lucrative Redwood business. This spring, homeowners are expected to be adding decks, fences, benches, planters and other outdoor improvements as never before. All are ideal applications for the garden grades of Redwood-our specialty at Masonite Corporation. They all use the more popular sizes of lumber: 2 x4,2 x 6 and 4 x 4 which we continue to emphasize in our mill production.

ln L977, the California Redwood Association will launch an intensive campaign promoting the construction of Redwood decks. They've come up with a "Design-a-Deck" plans kit that will make it easy for thousands of do-it-yourselfers or contractors to design and build customized Redwood decks complete with steps, hand rails and benches.

In addition to CRA distribution, the kit will be auailable through you. Your Masonite wholesaler can tell you how you can participate in this profitable program.

So anange for your Redwood lumber and promotional needs early. Join your Masonite Redwood wholesaler in getting ready for this big sales push. For the names of the nearest wholesalers serving your marketing area, write or call us.

Masonite Corporation, Western Lumber Division, PO. Box 97, Calpella, California 95418, telephone707l485-8731. There's profit in it for you.

Deck made ol Construction Common-a popular Gorden Grade ol Calilornia Redwood Jrom Monnite Corporation,

WE WANT J0BS! chanted loggers as they rolled their big rigs into San Francisco traffic to protest proposed acquisition of timber lands surrounding Redwood National Park. As many as 3000 jobs could be permanently lost if the park is expanded. Unemployment currently is 15%. The loggers also plan a protest drive to Washington, D.C. later this month.

The fight for the redwoods

1A ONfnOVERSy continues sur-

! rounding the latest in a series of proposals to enlarge the Redwood National Park.

Acquisition of land surrounding the park is seen by environmentalists as essential "to protect the park" from logging near its borders. The lumber industry. buttressed by a massive compendium of facts, firmly believes the park is well protected and that loss of additional redwood lands to the federal government would only result in additional unemployment in an area already suffering l5% unemployment. It would cost hundreds of millions of dollars at a time when the federal government is asking its citizens to make sacrifices in a number of areas in their lives.

The latest government proposal for park expansidn is a plan by Interior Secretary Cecil D. Andrus that would add 48,000 acres at a cost of $359 million. It followed by several weeks an even more grandiose scheme by San Francisco Rep. Phillip Burton to acquire 74,000 acres surrounding the park.

It was the Burton proposal that kicked off the latest phase of the controversy, which involves (at least) two main areas of contention: loss of jobs and the precedent setting government taking of privately-owned timber lands.

Burton held hearings initially in Eureka, in the heart of the redwoods,

For one enraged citizen's opposition to redwood park expansion, please see p.27.

sparking demonstrations of opposition to his proposals that culminated in loggers forming a ll2 tiuck convoy that descended upon San Francisco after an all night drive (see photo). It was backed up by 2O busloads of supporters who also wanted to show their opposition to the park expansion.

Any plans to add to the park have encountered increasingly bitter oppo- sition. Industry is quick to note that since the park was created in 1964, a number of promises made by the federal government have not been kept. Specifically, redwood industry workers were not retrained. not a single family has received special federal assistance, and no special loans have been made available to businesses hurt by loss of the redwood lands.

The record of the park is even more dismal. The authorized cost of $92 million has already reached $172 million with $110 million more pending in court. It is not only the most expensive park in the U.S., it is also more than twice as expensive as all the other National Parks in America combined. as of last September. Presently there is no master plan for the park, which both California and federal officials concede is needed, nor has Congress allocated adequate funds to improve the park. The State of California has not donated its three adjacent parks as promised.

It is among the least visited parks in the country, proving that tourism is not the answer to replacing jobs lost, say industry sources.

Despite Sierra Club claims, obser-

Story at a Glance

The lumber industry isfighting hard to prevent expansion of the Redwood National Park . lumbermen say the redwoods are already saved and protected, that park enlargement makes neither economic nor environmental sense.

vers note, the park is already protected. There are 500 miles of redwood along the coast, comprised of 181,000 acres (283 square miles) preserved in over 100 parks and reserves. Within the present park boundaries lies virtually the entire natural spectrum of redwood ecological features.

Arcata Redwood, Louisiana-Pacific and Simpson Timber Co., the three timber firms affected by the proposed park expansion, have increased their efforts to establish responsible long term forest management programs. Despite the conjecture that their logging efforts in areas surrounding the park might endanger the Tall Trees Gove there has been no evidence presented by the Sierra Club of actual damage to a single tree. Redwood Creek runs through the area of the redwood giants, yet aerial photos of the creek and the grove dating back

(Please turn to page 32)

NEWS BRIEFS

In a rare joining together in common cause, the labor unions and the lumber comPanies are fighting the government's Proposed expansion of Redwood National Park' . . . fighting hard to overcome environmentalist propaganda, convince legislators.

The loggers caravan to San Francisco (see story p. 17 of this issue) and the planned drive to Washington, plus mailings, news releases, information Presentations and the like are all being mustered to fight the threat to the lumber industry and its workers.

Brochures carry the message: park enlargement does not make economic or environmental sense: (l) the cost would be enormous, (2) the local economY would be seriously damaged, and (3) the redwoods are saved and Protected.

But the environmentalists fight hard, supported bY California Congressman Phil Burton and Interior Secretary Cecil Andrus, both of whom have bills before the Congress to add substantial amounts of acreage around the park President Carter Pledged during his camPaign to work to "protect the redwoods"

William D. Walsh, on behalf of Arcata Redwood, LouisianaPacific and Simpson Timber notes, "there is no longer any doubt that the 'Protect the Park' claim is nothing more than a smoke screen to mask a Preserva' tionist-type land grab"

President Carter's energY Plans regarding insulation consist (l) of a tax credit for homeowners

who install installation before 1984 and (2) a law requiring utilities to offer customers an insulation program where theY (or subs) would install it, then let customers repay graduallY on their monthly utility bill.

Housing starts in Mar. (latest available figures) hit 2,127,OO0, up l7% from the mo. earlier, and 49% ftom the year earlier; it was the lst mo. since Aug. '73 that starts passed the 2 million annual rate . bldg. Permits were at the 2nd highest level on record.

Single family starts were 1,525,000, strongest Pace since the feds began keePing such records in'59 . . . multi-familY housing was up 547o to a seasonally adjusted annual rate of 602,000, but experts still don't see evidence of a long range uP' turn in multis.

Carlton Knight, Jr., Worcester, Ma., was elected pres. at North American l|holesale Lumber Assn.'s 85th annual, Greenbrier, W. Va., the strong possibilitY of wage & price controls within 2 years'was one of the forecasts put forward as NAWLA tried to psyche out how the future would affect business . we'll have a complete report next mo.

Robert S. Osgood, Inc. has moved to 500 Shatto Place, Los Angeles after outgrowing the bldg. it's owned for 25 Years; mailing address & tele. no. remain the same Max Hill Lumber moves its officesMaY 23, to ll44 Mines Ave., Montebello, Ca., site of their distribution yard, from Pasadena.

The Shasta County D.A. has filed a criminal complaint against Champion Building hoducts and two employees regarding the explosion and flre that killed 7, injured 5 at the then U. S. PIYwood Novoply plant, Redding, Ca., Mar. 23, 1976. . truckers are reportedly planning a 2Vr3% rate hike this summer to cover higher fuel costs. .

Pacific Commercial Co., Pottland, has purchased the former facilities of Donald M. Drake Co. to expand their operation McKenzie Industries, has sold its Springfield, Or. propertY to Pucific Plywood & Door Sales, Medford . Verlon McKinneY sold Gulf Lumber & Kiln Co., Houston, Tx. to L. C. Blake & Assoc., no price revealed.

Hemphill-O'N eil Lumb er, Chehalis, Wa., is finishing construction on new corp. Hq. (5000 sq. ft.) Stunz Lumber, Ontario, Or. has doubled its store size to 10,000 sq. ft. Dunn Lumber plans to build a $ I million retail store soon as city fathers ok it . . . 84 Lumber Co. has opened new stores in Colton, Ca. (8th in that state since June) and TemPe, Az.. -.

Furrow Building Materials is the new name for Lincoln Lumber Co., a Payless CashwaY retail outlet in Eugene, Or.; PC Plans new units in Sacramento and Fresno, Ca., later in '77 newly incorporated in Eugene are hlood Traders Inc,: Bohemia Builders Supply and Cash WaY Plywood,Inc.

CertainTeed plans to build a fiberglass insulation Plant in Madera County, Ca. . . . PaY 'n Save envisions new home centers in Reno, Nv., Alaska, Hawaii, Calif. & Washington . Kaiser Aluminum has sold its Mirawal Products to Glasweld International of S.F. . . Leadins PIY' wood, Eugene, has been sold to Brand S Corp.

Read this list:

Western Lumber

Southern Pine Lumber

Sanded Plywood

Plywood Sheathing

Plywood Sidings

Hardply@ Permaply@ Duraply@ Royal Marine@ Fir

Hardboard

Hardboard Siding

PF-L@ Sidings

Lebanite@ Novoply@

Novodeck@

Particleboard Underlayment

Weldwood@ Paneling

Weldwood@ Siding'

Vinylcote@ Decolam@/hpt

Manufactured Home Ceiling Panels

Fiberglass Building Insulation

Asphalt Roofing Now

Meet Bill Welsh ...lumber and building I suppry insurance pro.

Bill specializes in insurance for the lumber & building supply industry. He already serves many leading clients in this field. Because of his experience, he can develop a plan specifically for you, to meet your future needs. His portfolio of plans includes Pension and Profit Sharing, Keogh, Disability Income, Executive Compensation, Group Insurance and Estate Planning, just to name a few. Discover how Bill's expertise can benefit you and your company. Call him now and add Bill Welsh to your team.

CALL014 541-3374 or (213) 865-1225

COnneCtigg[ suite 310,

(or c/o P.O. Box 1046)

GALENDAR

MAY

May Is Home Improvement Month - May l-31.

Spokane Hoo-Hoo Club - May 12, meeting, (place to be announced).

Construction Specifications Institute - May 12, Sacramento.

Northwest Hardwood Assn. - May 12-13, semiannual meeting, Valley River Inn, Eugene, Or.

Orange County Hoo-Hoo Club - May 13, Ladies Nite, Newport Harbor Cruise, Newport Beach, Ca.

Oakland Hoo-Hoo Club - May 13, Reveille, Castlewood Country Club, Pleasanton, Ca.

Shasta Cascade Hoo-Hoo Club - May 13, trap skeet shoot and bar-b-que, (place to be announced).

National Association of Wholesaler-Distributors - May 23-24 , meeting, Phoenix.

Apartrnent Builder/Developer Show -May 23-25, Las Vegas.

Western Building Materials Assn. - May l5-17, all-industry marketing conference, Salishan Lodge, Gleneden Beach, Or.

Inland Empire Hoo-Hoo Club - May 20, 24th annual Ladies Nite, International Hotel, Palm Springs, Ca.

National Hoo-Hoo-Ette Club - May 20-22, annual convention, Del Webb's Town House, Phoenix, Az.

American Institute of Kitchen Dealers - May 22-25, National Kitchen & Bath Conference. Las Vegas.

JUNE

Pacific Coast Builders Conference - June 1-3, Fairmont Hotel, San Francisco.

National Kitchen Cabinet Assn. - June 12- l 5 ' annual meeting, Broadmoor Hotel, Colorado Springs, Co.

Los Angeles Hoo-Hoo-Ette Club - June 13, dinner meeting (place to be announced).

Denver's Richardson Lumber Sold

Boise Cascade Corp. plans to purchase Richardson Lumber Co. of Denver formore than $l million in cash, according to Donald B. Richardson, president of the privately owned firm.

Richardson's firm is one of the largest wholesale luntber and building material operations in Denver. The firm has two facilities in Denver and employs about 125 persons.

It also manufactures roof and floor trusses and had sales of more than $8 million in 1976. The family-owned conrpany has been active in the Rocky Mountain region since 1945.

ffiI";l Lli;- 3?#1"?tl ;:33t"

Even after nearly 30 years, we're still growing to serve you better. Our expanded sales staff will soon have new off ices to help them respond faster and serve our customers better.

Our Number One Job ls serulng our customers. Not just talking about it, but doing it...through expansion of customer services and facilities. Our customers are our most valuable asset, they've made this business what it is and we're going to continue to go all out for them. You better believe it!

N 6 R#ffi'w'b'6 #''' -ilffirTil:t

By CHUCK LINK executive director

[l

gW grading rules that change

I ! stress and tension ratings of wide dimension became effective March l5 for the West Coast Lumber Inspection Bureau. The Western Wood Products Association and the Southern Pine Inspection Bureau rules changed in April.

The new rules involve a reduction in tension values in 2 x 6 and wider dimension, including drops in 2 x 6 ff2 and ff3 and decreased in all grades of2x8andwider.

Medium grain dimension will be dropped from the Southern Pine rules,

with official grade designation for light framing to be confined to f,l and #2.

The changes in tension values are an outgrowth of tests performed by various laboratories, where it was found that actual values were lower than those currently assigned. Retailers, truss makers and plate manufacturers are concerned over the speed in which these changes were made and the fact the industry was not consulted over the changes.

Dealers are cautioned to check the appropriate span tables on the material they are selling and incorporating in heavy trusses using wide dimensions. There could be a serious legal question if the material does not meet the new

MOU N TAIN $TA I E$

By KENT MOXEY executive secrerary

I I ARK your calendar now!

lYl^ Mountain_States Lumber DealerS Convention Sept. I 0- | 3, Brown Palace Hotel, Denver.

There will be:

. A Saturday evening in downtown Denver!

r d Super Sunday Buffet Brunch

Social and inspirational presentation by the famous speaker Grant Gard.

Bus tour to the rip-roarin' ol mining town, Central City to enjoy bar-bque and Western entertainment. r Product show by the lumber dealer suppliers. See the latest from the

manufacturers. talk with the experts.

Exquisite ladies attractions. There will be a "Molly Brown" fashion show on the elegant mezzanine of the Brown Palace, and a delightful trip on a British double decker to the Denver Art Museum for an exclusive program.

Keynote speaker John A. Walker, exec. v.p. of Lowe's Companies. With a background of outstanding business success, he will advise on management decisions, employee performance and image.

A panel of wholesalers advising how you can more profitably use their services.

The President's reception, dinner and dance with the Sammy Colon Orchestra.

Terry Mullin, president of Terry

design data.

The American Lumber Standards Committee's Board of Review has approved the change.

Industry representatives met recently in Washington to discuss the matter. We are told the following:

(l) Lumber purchased and graded according to current (old) rules may use the existing (old) values. (Possible liability question).

(2) Dealers making trusses should follow the recommendations of the plate manufacturers.

(3) Machine graded lumber is not affected by the tension value changes.

PEOPLE DOING THINGS

Richard E. "Dick" Lundgren, Palmer G. Lewis Co., was a seminar speaker on "The Changing Role of the Distributor in Serving Home Centers" at the National Home Center Home Improvement '77 Congress & Exposition, March l3-16 in New Orleans.

E. P. "Woody" Railey, WBMA Past President and manager of Scharpfs Twin Oaks Builders Supply, Albany/ Eugene, was a featured speaker at the Home Builders Association of Oregon meeting in Salem in April.

Boise Building Supply, Boise, Id. recently held a series of six d-i-y clinics. Registration fee was charged -$3 per class, $10 for all six.

Building Centers of California who speaks from first-hand experience on the importance of building a professional management team. o A panel of experts on energy saving concepts in home construction and how the dealer can capitalize on them.

All Lumber 'Dealers are invited to attend sessions and activities of two committees of our National Lumber Dealers Association that will be meeting at the Marriott Hotel in Denver, May 9-13.

The first is the Research and Development Committee which will open with an address by Dr. Joe Zettle, research v.p. of Johns-Manville who will speak on the "Total Spec- trum of Energy Shortages in the Building Industry." The Committee will explore new construction methods on the horizon.

. based upon the Arkansas StorY

HELP OUALIFY MORE PEOPLE FOR NEW HOMES AND INCREASE YOUR MATERIAL SALES

A sotes oid ro inqire buitders ond rurure home- f\

owncrs to get siorfed building energy efficient Y iniusl cosrsconbeoppliedtorcrtgogapoFncni... homes con be found in rhis new plonbook. All ) ::.;:*;:."v efficient housins o mqe homes homes ore shown in full color. lt is o oort of o new sole: promotion progrom offered by Notionol PLANBOOK AVAILABLE Plon Service, ihe Notionol Lumbe.r.ond Bu.ilding

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Ronch, plir Moterio|Deo|ersAsrociotionondNotiono|^ffitr.lit. Forest Products Asrociotion. in color. p.1o;1 yo1e6 - $1.50 And ro help you ond your customers get storted, the working drowings ond lumber ond millwork

Jf 30-6fflo Lowci Mgnthl/'Egsgv corBlirts ore immediotely ovoiloble. plons ore

detoiled to develoo o super insuloted home which con be built using 2x6-24" o.c. :tuds or convcnlionolly, using 2x4-16" o.c. stud:.

Your customer: ore eog€r for designr incorporoiing energy efficienf plonning. No othcr plon rource offers you such o comprehenrive series of de:igns ond detoiled drowings.

" oPPly thc roving lo your morlgog' poF n?'

-!!- Inrulolcd Wolls md Ccilingr lo mw, A rccmmmdcd - R - volucs - onc of thr ml cffcctive foclorr in ochi eving o cnargy soving homc.

.!|- Cort Sovings by Dcrign lowcr froming co:ts help A off:ct oddcd inrulotion cortr. Hmes orc quicfc. f6. Psrt of Nolioml Plon Seryicc cmlinuing cffort lo bting you fresh, ncw ideo: in hmc de:igns

For retrofitting existing homes. . .

"Money Saved or Up the Chimney?"

THIS GUIDEBOOK GUIDES CUSTOMERS TO YOUR BUSINESS FOR INSULATION, STORM DOORS AND WINDOWS, WEATHER STRIPPING AND MUCH MORE.

detailed information on how to save

Originally prepared for HUD, this new book gives the homeowner of improvements and comparable savings in energy. Provides how-to information on saving heating and cooling energy, as well as do-ityourself instructions.

You proflt by selling this much needed information. You profit boost sales of caulking, insulation, storm doors and windows. and weatherstripping. Even heating and air conditioning equipment and serytce.

whentheybeginthelmproyements. money. A complete dollars and Display this book with the materials or cents guide to Energy Saving Home at the cash register. As energy costs lmprovements. lt clearly explains continue to rise, your sales will grow. step-by-step ways lo figure costs Nothing like this book is available to

This book contains How-todo-it projects that send customers back to you for such as:

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pOR thos" of you not on water rationing-try washing your hands with an ice cube and have enough left over for your drink.

The current drought is only one oi the many problems that face our industry and personal lives this year. I would like to have a system to place all of the problems in a mixer and await the solution.

Shortages of electric power, natural gas, water and raw materials seem to be in store for us during 1977. We do not have a shortage of environmentalists, taxes and politicians. In most cases one can trade his surpluses for items in short supply but to this point we have met with negative responses in our attempt to trade off our surpluses.

Shortages of roofing plywood, gypsum, insulation, steel products, aluminum and many others are forecast for this year. In most cases it is due to the inability of manufacturers to meet demands.

The problems are two-fold. Environmentalists have been able to have regulations passed that preclude construction of new plants for manufacturing to meet increasing demands for products. The shortage of water and energy for production may be reduced which means less production. During recent meetings I have attended I have heard these problems expressed by manufacturers. The net result is an increase in prices for materials that are available-

The new administration plans a stimulation of housing which will further complicate the shortages of construction materials. The severe winter in the North East will have a considerable impact on priorities of available materials and actions such as the California Public Utilities Commission to propose a regulation that would require utility companies to install adequate insulation in all existing homes then bill all customers $2 per month for the next seven years certainly doesn't help the situation.

G-P Remodeling Sales Record

'

(916) 824-5427

Although recent forest product industry gains have been attributed largely to the 1976 spurt in housing starts, remodeling has-b6come the star ferformer amoig building product -markets for Georgia-Pacihc Corp.

"Remodeling. a steady growth market without the fluctuations of housing starts, made the biggest 1976 gun in dollar sales. It also made the bis,sest advance in percentase of total C-P sales. movins tiri- from 18% of 1975's $)..1s biltion to 20% of the reioril $3.03 billion in 1916 sales." notes R. E. Flowerree. chairman and chief executive officer.

Sales in the new-residential market, 22% of total sales, sained $173 million for the year compared with remodeling's gain of $178 million in the sam^e period. Flowerree said.

The company now has 201 manufacturine facilities and 270 sales oftic,is and distribution facilities iiternationallv.

The new hish of $610 million in sales to the remodelins market is near'lv double four vears aso when that markel accounted for only l47o of total compa-ny sales, it was noted.

WE ARE : courteous, Kind, Loyal, Honest, Dependable, Efficient, Prompt, Neighborly, Helpful, Eager, Versatile. ..

SUPPORT MERCY KILLING OF OLD TREES

"How would you like to be eaten alive by bugs? Support mercy killing of old trees! A noble giant of the forest. ruler of his domain for several hundred years deserves a more honorable death than to be eaten alive by insects!

"And you sawmills can go a step further and give these proud trees a dignified memorial service by selling the clear lumber to us. We will make mouldings and door jambs from the lumber which will be sent to the Deep South where they love to apply a natural finish rather than hide the beauty of the grain with (ugh) paint.

"Really now, does a 300 year old tree deserve to be converted to plywood and be covered by a rug and walked on? Or be covered with vinyl and be put on a wall, made to look like ash or fruity pecan?

"We will treat your trees with the reverence and respect that they deserve.

One citizen's views on redwood park expansion

STATEMENT OF DIANA E. RAZZETO* BEFORE THE SUBCOMMITTEE ON NATIONAL PARKS AND INSULAR AFFAIRS HONORABLE PHILLIP BURTON AT EUREKA, CALIFORNIA APRIL I3. I977

Mr. Burton and Committee Members:

My name is Diana Razzeto. l'm23, and have lived here in Humboldt County for the past 20 years. I attend-

*We salute lll iss Razze to Jt.tr ircr setttitnents. She is obviously an outspukett a,rJ (.ytrcntels' sincerc youttg lady. She also knows wlterclJ shc speaks as her Jather is Jack Razzeto, Santou Dir'. produc'tir.ttt ntgr. tor Louisiana-Pat:ilic Corn. editor.

ed Los Angeles Pierce College and Cal Poly at San Luis Obispo for 3 years. And there is no place I'd rather live than Humboldt County. People are REAL here. They care about each other, and there aren't too many places like Humboldt. I expect to continue living in Humboldt and be a contributing member of the hard working community.

What's more important? A human being's life, or expansion of a species of tree that has already been saved?

The government seems to think trees are more important than individuals' lives. I was raised to think differently. I respect people and trees in that order. Just like the guy working in the woods falling trees. That man loves the redwoods more than any tourist. He respects the tall trees because the trees provide the food and shelter for his family.

The government shows its greediness more and more each year. Let me tell the government this: "You can't have the cake and eat it too." We the people of Humboldt County are hard, honest workers, and you can't find a community like ours anywhere, and we are damn proud to be from Humboldt County and we plan to stay here.

Trees are renewable, that has al ready been proven. lt has also been proven that the tall trees have been saved. But, it has not been proven that we will have jobs in the near future.

The government promised us jobs and rehabilitation programs when the first park went thru in 1968. It promised us tourism in the newly acquired park. It also promised us federal aid. Not one promise has been fulfilled. That tells me one thing: Our government cannot be relied upon.

I'm really disappointed in the lack of interest by the subcommittee's attendance. It may not be important to the government, but our lives and futures depend on these hearings. In conclusion, I find the government officials not really interested in saving the trees but asing Humboldt and Del Norte Counties as political "stepping stones" to their access to power in government. We won't stand to be humiliated by some smooth moving, fast talking politicians. Find another "stepping stone"-cause we're going to fight this issue to the bitter end !

Alaska marketing conference

T HE second Western Building I Material Association Alaska Marketing Conference and Seminar was held recently at the Captain Cook Hotel in Anchorage. More than 100 persons registered for the event which included displays of building products by 28 firms. Although most exhibiting firms are headquartered in the lower "48," it was interesting to note that a few were Alaska firms producing or distributing only in Alaska at the present but with plans to extend into other states. The Conference Commit-

tee sent about 160 invitations to architects, engineers, designers and specifiers: and Alaska dealers invited their contractors and builder customers to view the exhibits.

The Conference Program opened with several "Quick Pitch Selling Talks" by exhibitors and a presentation on "Advertising & Promotion for Lumber Dealers" by Charles Lauber, v.p., advertising & promotion, Palmer G. Lewis Co., Auburn, Wa.

At the champagne lunch, the conference's featured speaker, Frank H.

Murkowski, president and director, Alaska National Bank of the North, presented an optimistic but realistic view of Alaska's future.

When the pipe line work is compieted, the layoff of many workers and the impact of this completion undoubtedly will have a great effect on Alaska's economy generally: however, Murkowski foresees a diversified economy developing in Alaska which will establish a strong base for healthy growth.

( Please turn to page 36 )

MABKETING conference chairman Jack Petersen (left), Frank Murkowski, WBMA exec. v.0. C. E. "Chuck" Link, and Clair

Niesz. Sales booth (center) was manned by PG L Anchorage mgr. Julie Apostolou.

Bight. current WBMA pres. "Chuck" Shafer and his wife Bonnie, Jim and Rachel Campbell, Ted and Amy Grainge.

TAKE A L00K at the future: these 33 students are iust part of a group of 57 students that recently completed the Western Building Material Assn.'s 6th annual Building Materials Marketing Course, conducted by Ross Kincaid (far right in photo) director of WBMA's Learning Resource Center.

Tomorrow's managers

n HALF DOZEN years ago the Fl Western Buildine Material Association took the wise itep of a formal training program for the up and coming younger members of the industry. The effort has paid off. Earlier this year they graduated 57 students from their 6th annual Building Material Marketing Course.

The program is at WBMA's Learning Resource Center at association headquarters at Olympia, Wa., under the direction of Ross Kincaid.

The on{he-job/job-related educa-

tion concept started out as a 3-day a week, once a month for 6 months curriculum. The 1977 program offers a full week, once a month for a 3month period.

The objective is to give industry personnel the total concept of what goes together to build a productive and profitable retail lumber and building material business. Each student then learns the importance of his job in the teamwork effort and the many opportunities that this industry offers.

Included in the I 5 days (and several evenings) curriculum are these subjects:

o Manpower. machines. money & markets

Basic construction & terminology

o Blueprint reading & estimating

Store displays & yard layout

. Field trips: mills & suppliers

. Dynamics ol selling

o Lumber and bldg. material math

. Components & pretabrication

o Advertising & promotion

. Business law

Plus many industry selling experts on products & application.

(Please lurn to page 34)

Story at a Glance

How one Western association has successfully built an industry education course to train its younger members

Bel-Air Door Expands

T HE LATEST expansion for BelI Air Door Co., and its sister companies Tyre Manufacturing Co. and Alhambra Metal Products, is a 33,264 sq. ft. tilt-up warehouse building on 5 7, I 90 sq. ft. of land adjoining the present plant, which now encompasses nearly the entire block.

The new building will have high ceilings, truck high loading docks and

is near an SP spur. The new land was acquired through the local redevelopment agency.

The company moved to Alhambra in 1939 and was originally in a small corrugated metal building. It is among the largest fir door buyers in the U.S. and is one of the oldest firms in its field.

Bel-Air Door Co. is both a manufacturer and distributor of a wide selection of doors. Included are handcawed entry doors, standard domestic stile and rail panel doors, hollow and solid core slab doors and pet doors. They also have a full line of pinelouver products and specialize in combination and jalousie doors and units, some types of glass and many related building products.

In their own large, well-equipped

door factory on the premises they make doors of unique design, created by them for their own sales force.

Distribution is over a wide area. The firm has its own fleet of trucks for customer deliveries in five Western States: California, Nevada, Oregon, Washington and Arizona. National sales are handled through an in-house sales force plus sales offices in San Jose and Sacramento, Ca.; Honolulu, Hi.; Denver, Co.; Hollywood, Fl.; and Dallas, Tx.

Like other successful companies. Bel-Air is advertising and merchandis- ing minded. To provide maximum merchandising suppod to its customers, it has a full-time in-house advertising and art department to coordinate management, sales and merchandising efforts.

it's your inventory...

PTANS F0B 57,190 sq. ft. expansion of Bel-Air Door Co. plant in Alhambra, Ca., are gone over (top photo) by Bel-Air president Samuel Fineman, (left) his wife Bayla (right), architects and builders. His son Boss Fineman (second from right) is acting as developer for new project. Center: Fineman briefs dignitaries and workers on the new project. Lower photo: Alhambra Mayor Steve Ballreich and Ross Fineman turn the first shovel to beoin c o nstru cti o n.

SIERRA CLUB representatives met with industry representatives at the recent 0range County (Ca.) Hoo-Hoo club meeting for lively discussion of the two group\ conflicting ideas. (1) Dick Reid, Western Timber Association who did a f irst rate iob of presenting industry viewpoints;

and Koppers' Bob McBride. (21 Lumberman Jack Schirm and the two Sierra Clubbers, Bob Siebert. Leroy Zent. (3) Stan Cochran. (4) Verlon McKinney. (5) Bud Cody, Norm Sprustom. (6) Mike 0'Malley, John Ganahl, Bob McBride. (7) Pete Clough, Jim Frodsham (81 Rod Haney, Steve 0ver-

TOMORROW'S MANAGERS

(Continued from page 30)

Eighteen students in l9J7 conpleted the three months, while the rest participated for two or one week(s). This option is allowed and tnost students return the following Year to complete the Course and receive the completion certificate.

Inrportantly, the participants can gradually assimilate the materials offered, applying the information learned to their jobs in between classes, bringing back to the next session their problems and successes.

Employers and students alike are most enthusiastic about the benefits. Employers report a high degree of motivation and increased interest in rleeting the customers' needs: entployees report a new confidence in handling the custonter and insight into the firm's profit-making potential.

ton, 0oug Murphy. (91 Ken Coleman, Frank McLean. (10) Pete Parrella, Wally Wolf. (11) Hal Smith, Jack Ferris, Glen John' son, Richard Harlow. (12) Clare Gonser, Al Reynolds. (13) Peter and Andy Ganahl.

We also carry split redwood and cedar products, plus a complete line of f ence products shipments only lor t&t or carloads. lcl; direct lor quotations phone "Abe" Willis 14506 Arrow HwY. Baldwin Park, Ca. 91706 [213] 338-1s29

1213)337-Os17

We have plenty of Redwood Stock and the machinery to produce Fence, NUrsery and Garden Products

ADVERTISING and Promotion talk bY

ALASKA CONFERENCE

(Continued from page 28 )

Petro-cherr.rical industries, the great deposits of various ores. fishing, lumbering. strategic position of Alaska, governrnent oriented activities these plus the hard-working Alaskans prclvide a good base for future growth.

Exlribits were open fronr I p.m. 6 p.rn. for two days. The displays were attractive and the exhibitor personnel were knowledgeable and helpful. The many viewers were impressed with the extent of the exhibits and the available

Twenty-eight Alaska dealer perstlnnel attended an all-day "Sales & Peoplc Building Seminar." Troy Bussey, Tloy' Bussey Associates. and Bob lllullerl Arnrstrong Cork Co.. presentcd this excellen t and well-received scnrirtar. Conference contttrittee nlcnrbct-s were: Jack Peterscn. chairlltan. Artow Lumber Co.. Anchorage : J. J. Apostolou. PahtterG. LewisCo.. Anchoragc. Jim Carnpbell. Spenard Builde-rs Strpply, Anchorage. Keith Moore tsuilders Millwork & Supply. Arrchorage. Tcd Grainge, Superior Building Supply. Kenai: Harold Hollibaugh. United Building Supply, Anchorage.

"Chuck" Lauber of Palmer G. Lewis Co., was one of many excellent presentations at conference.

MBER

AH LEMS.

t Union Pacific we have experts who know GGw-" the lumber shipping business. ficl these experts are backed by Union Pacific's modern equipment and the finest diversified lumber shipping cars on rails. Such as extra wide door box cars and bulkhead flatcars that save time and money when loading plywood and wrapped or strapped lumber. Not only do we offer the finest service available, but we're planning ways to be even more helpful in the future, includ- Fry ry more nelprul ln tne rutul iig studies on new schedules, new pricing

*.:r and new equipment needs.

We're the people who

*a:" we re tne people wn can help you unknot your knotty problems. Wecan[3nghjl

PERS@NALS

E. Dewey "Stretch" Penberthy is now v.p. for lumber mfg. in Az. and N. M. for Southwest Forest Industries, Phoenix, according to R. E. Baker, c.e.o.

Debbie McCarthy is the new secretary at Wood Markets lnc., Arcata, Ca., according to John Kelly.

George Hiatt, E. B. Yancey Lumber, Madera, Ca., and his wife Louise, recently celebrated their 34th wedding anniversary.

John Wilton is now gen. sales mgr. for Redwood Empire, Inc., Morgan Hill, Ca., according to Roger Burch, pres. John had been with Western International Forest Products, Portland.

Bill Causley and Joe Delappe, Hayward Lumber & Home Supply, are back in Salinas, Ca., after taking in the Home Center Show in New Orleans.

Rick Cavalar, Ferguson Lumber Sales, Daryl DeMills, and Steven Page, Valley Best-Way ; Francis Glidewell, Sr.. G.P: Grant Walter and Robert Williams, Trumark Industries, are new members of the Spokane, Wa., Hoo-Hoo club.

Greg Frumkin, peripatetic namesake of the GF Co., Santa Monica, Ca., is currently on an around-the-world business trip.

Ron Reed is new to outside sales for Barr Lumber, Los Alamitos, Ca.; Stan Skelton, sales mgr., announces also that Don Jones is a new contractor salesmanl Bob and Eleanor Reed attended the Home Center Show in New Orleans, George and Rusty Barr "the pine convention" in S. F. as well as hosting Barr Lumber's Annual Awards Banquet.

Ikuo "Yami" Yamaguchi is the new Tokyo rep for the American Wood Products Assn., APA and WWPA's joint organi2ation in Japan.

Edward I. Martinson is now operations mgr. for Champion Building Products plants, Missoula, Mt., formerly part of fntermountain Lumber, according to William E. Butler, v.p., Western mfg.

Pete Bernthal and Joe Cortese, MacBeath Hardwood Lumber Co., San Francisco, wete recent visitors to the firm's Brush Industrial Div., managed by Gage McKinneY, in Montebello, Ca.

John Brazier, Brazier Lumber, Tacoma, Wa., was recently at their lrvine, Ca., sales office before heading out for Texas.

Dale Bray is now mgr. of the plywood div. of SWF Plywood, a subsidiary of Southwest Forest Industries, situated in Medford, Or. Coleman Greer has been promoted to mgr., No. Ca. lumber & veneer div., Roger Belvail, sales mgr. for No. Ca. operations, Estel Winebarger, No. Ca. controller; and John Steele, controller for So. Or. operations.

Dave Rinell is the new sales mgr. at Honolulu Wood Treating, Honolulu, Hawaii.

Don Sherman is the new mgr. of millwork sales at Boise's Chandler Supply.

Jon Jeffries is Weyerhaeuser's new business development mgr., softwood plywood; Daryl Jasmer is now mgr. of the Sepulveda, (L.A.) Customer Service Center (CSC). Greg Jolly now heads the Beaverton. Or.. CSC. Jeff Phelan moves to district sales rep, Salt Lake, Ron Ingraham to inside sales rep, Beaverton. Bill Schiffbauer to handling inside orders for the San Jose (Ca.) CSC, with Mark Carlson, a district sales rep for San Jose.

Steve Ingram is now at Weyerhaeuser Tacoma, Wa., as a trader, Jim Gibson replaces Ingram in L.A. as district sales rep.; John Wisda replaces Gibson in inside sales. Tom Baldwin is now Long Beach inside sales rep., replacing Herm West, who has retired. Jim Lawrence is a new inside sales rep. at Weyerhaeuser Anaheim. Jim Hoffman and Hans Neilson are new to the Hayward CSC and Doug Lundy at Fresno, Ca

Bea Cuthbertson is a new territory mgr. for Weiser Locks, South Gate, Ca.

Don Hathaway, Timber Products Sales Co., San Gabriel, Ca., and his wife, are back from a trip to see their daughter in Jamaica.

Edward W. Beck is the new gen. counsel and asst. sec. of The Pacific Lumber Co., San Francrsco.

Nick Elardo, Kimberly{lark, Anderson, Ca., is a new father, of Christopher James, a hefty l0 pounder.

Larry Mead, Oregon-Pacific, Concord has a new daughter, Franc Marie, 9Yz lbs. John Antle is passing out the cigars for his new 9 lb. l0 oz. son John Christian.

Dave Towne has moved to Simpson Timber Hq. in Seattle, promoted to his new job as sales development mgr. redwood, for the Mid-West region.

Bill Brogan is new to sales at Kelleher Lumber, San Rafael, Ca.

Troy Smith Jr., is now selling for West Range Corp., Cloverdale, Ca.

Roger Branigar is now in sales for South Bay Redwood Co.

Darell Cook has signed on at Rolando Lumber Co., San Francisco, as a salesman.

Herb Hougham, G-P, Fresno, Ca., has returned from a long postponed week's vacation.

Charles L. Larson, Campbell, Ca., has been elected new pres. of the National Wooden Pallet & Container Assn.

Sherie L. Reymann is now ad/sales promotion mgr., distribution for Marlite.

Robert G. Monckton is the new director of marketing-specialty products distribution for Marlite.

Harold Kon has been named gen. mgr. of Trus Joist Hawaii, Honolulu.

Larry Stevens is the new specialty products purchasing agent, Sequoia Supply, Fairfield, Ca., according to gen. mgr. Bob Riggs. Dave Snodgrass is new to inside sales, S. F. Peninsula and Gordon Martin to the Sacto-Redding territory.

Steve Johnson is now in Western sales for Champion Building Products, Eugene, Or.

Ed Abdella, pres., Eckstrom Plywood, L.A., is one of eight selected nationally by Celotex for its Wholesaler Advisory Board. He rep. the Western U.S. at the recent Tampa, Fl., meeting.

Betty Foster, Masonite, Calpella, Ca., is back from a recent Down South vacation that included Grand Ole Opry and a New Orleans river cruise.

George R. Schwartz is now v.p. marketingiplanning for Susquehanna Corp., Denver. Richard F. Gamble is the new gen. mgr. of their Rockwool Industries subsidiary.

Terry Tate has joined Wales Lumber Co., Spokane, Wa., ds a lumber and plywood buyer & seller., according to Ernie Wales.

El Louise Muth, P.S.F. Inc., Sacramento, Ca., went to Acapulco on vacation and spent the lst day strolling on the beach in herbathing suit. She spent the remaining 6 days in the hospital with 2nd degree burns over 98% of her body.

Russ Markowitz is. a new sales rep for Eckstrom Plywood, Los Angeles.

Bob Thomas is back from a week of business calls in the S. F. Bay Area for Joe Costa Trucking, Arcata, Ca.

Glen Lee is now with Trend All-Wood Products in Portland, in sales.

Robert Cochrane has been rnoved up to sales mgr. at L-P's Columbia Corridor div., Beaverton, Wa.

C. D. "Ship" O'Neil is now plywood and hardboard sales mgr. for Publishers Forest Products, Portland.

Robert G. Schwartz is a new director of Kaiser Cement & Gypsum, Oakland, Ca.

Robert B. Cochrane has been promoted to lumber sales mgr. for LouisianaPacific's Columbia Corridor Div., Beaverton, Or., according to Emil Veltri, div. gen. mgr.

Joe Poitevin is now a member of the board of the Anderson Lumber Co.. Ketchum, Id.

Dom Caldone is the new gen. sales mgr., domestic sales, for Kwikset Sales & Sewice, Anaheim, Ca.

Randal H. Woods has been elected new pres. of Hugh M. Woods Co., the Denver, Co., building mtls. retailer. He succeeds his father, Robert F., who moves up to chairman of the board.

Mogens Silleman, American Forest Products' international div., has been promoted to procurement mgr.

Joe DuChene is now at Diamond International's Northwest lumber div., Coeur d'Alene, Id., in sales.

DISTRIBUTION IS OUR GAME

an old reliable friend

We've sold a "mountain of Marlite" in the 30 years that we've distributed this ftne line. Other wall coverings come and go, but Marlite endures. Why?

QUALITY the unique 9 step manufacturing process, super-tough Melamine plastic ftnish, top graded hardboard all put Marlite in a class by itself. Marlite may cost a few cents mor€ per foot, but its beauty and superb quality lives on. Remember the quality is long remembered while the price is soon forgotten. When your customer - D.l.Y. or Commercial applicator wants the BEST, it pays to stock and sell PROFITABLE MARLITE.

IRISH TUBKEY (that's corned beef & cabbage to you) was washed down by plenty beer and other nerve tonic by nearly 100 at the recent "Burney Bash" held by the Shasta-Cascade Hoo-Hoo club in the small Northeastern California town of the same name.

(1) E. C. Brandeberry, club president Bob Beagan, chairman Tony Gallagher. (2) Chas. Cleary, Sam Mangone, Joe Minoletti, Harold Saunders.

(3) Glen Ainsworth, Al Kerper, John Geisjbeck (4) Harvey Wolfe, Ken Morphew, Ken Caylon. (5) Joe Ainsworth, Joe Lawson. (6) Cal Martin, Chet Atkins.

(7) Bob Austin, Paul Budesa, Phil Carlson, Jack Sanders. (8) Jim Basron, George Bailey, Jim Forbes. (9) Don Cherovsky, Fred Scaife. (10) Marv Pogue, George Rogers, Roy Dunbar.

Big Home Center Show

"Quality" was seen as the key elenlent to tlre success of the 1977 National Honre Center/Horne Irnprovenrent Congress & Exposition lreld recently irr New Orleurrs.

More than 13.000 houre center industry representatives viewed over q00 exhibits 5lllrwirrg ht-rrrre irnprovcrrrent. renrrrdeling. dccorulirrg. rttairttenance and horle care products lbr the Sl(r billion horne center industry.

The show now ranks arnong the top -i0 trade shows held annually in the U.S. It will take place undcr one roof next year at the Dallas Convention Center. Feb.5-8.

Attendees were impressed not ortly with the overall quality of the exhibits, products displayed. sentinars and educational display centers. but also with the opportunity it afforded thent to: ( I ) talk to nlanagernent-level people of rnanutacturing cornpanies: and (2) discuss at length. and in detail, nrerchandising services offered by manut ac tu re rs.

E. L. Newkirk, president, Chandler Lumber Co. and Honte Center, Van Nuys. Ca., observed. "lt was. without question, the flnest show of this type that we have ever attended."

New Fn@duets

qlnd selecfed sqles oids

Weatherbeater Well Named

WeatherBeater, a tough exterior door that is aptly described by its name.

A door that stands up to rough weather and heavy traffic. A beautiful door that offers the warmth of real woodgrain patterns in the deeply embossed overlaid surface. A door that offers unusual warp resistance. A door that is available aC a competitive price. WeatherBeater, the name says it all.

The solid core door is new from the Columbia Door Div. of Simpson Timber Co. The phenolic resin impregnated overlaid surface is fused to exterior hardwood plywood under heat and pressure. A specially designed warp resistant frame and construction techniques give twice the warp resistance of standard wood doors. The flatness and stability of each door helps to maintain a tight weather seal under all conditions.

AIl thermal code requirements for insulation are met in the solid core doors. The surface accepts paint or stain equally well and when finished as recommended, will not splinter, check or peel. On-site work can be easily accomplished with normal woodworking tools since the doors provide excellent dent resistance but can be easily repaired if scratched in the installation process.

WRITE: The Merchant Masazine. 4500 Campus Dr., suite 476. NEwport Beach. Ca.92660.

BASE FLASHING

additions to G-P's line of conrpound and plaster for the do-it-yourselt'er. joining a one-gallon can ol'ready-rnix which has attached to it a booklet of instructions.

WRITE: The Merchant Macazine. 4500 Campus Dr.. suite 476, NEwport Beach. Ca. 92660.

Screen Door Hardware

A new pushbutton latch (('D1704) for aluminum screen and storm doors conrbines modern styling with weathe r and wear-resistant construction and finishes-aluminum and the popular new black-suggested list, S5.75.

Stanley llardwarc"s expanded linc features new products with a total offering of over 30 items, finishes and a first-in-the-industry l'ree take-honre brochures for do-it-yoursclfers on where and how to install the variety ol' screen and storm door protlucts.

WRITE: The Merchant Magazine. 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

l'llCarve!

Roof Flashing Streiches

No matter how uneven or irregular a roof's contours may be, new "Nervastral 600" elastic roof flashing from Rubber & Plastics Compound Co. quickly forms tight-fitting flashing that is totally watertight.

Made of a scientifically compounded heavy elastic sheeting, it stretches, shapes to any roof contour and eliminates the installation problems encountered with metal flashing and can cut labor costs by as much as 25%.

The company claims it is easy to work and install, even around vents and columns (where it provides a l-piece flashing). It flexes freely without cracking, resists weather and aging, and has a high degree of elongation so that it adapts itself tightly and snugly to roof contours.

WRITE: The Merchant Magazine. ,1500 Campus Dr., suite 476, Newport Bcach. Ca. 92660.

DIY Joint Compound

Joint compound and patching plaster in packages especially designed for the do-it-yourselfer havc been developed by GeoLgia-Pacific.

The joint conrpound. fbr use in bedding and topping tape and in spotting nail heads, comes in either a 5 lb. bag or a 4lb. bag which contains a 60' roll of tape. The patching plaster for filling cracks, holes and other inrperfections. is in a 5lb. bag.

Instructions are printed on the bags.

These packages are the newest

A six-piece carving set with sharpening stone for carving soft wood, soap, plastic or linoleum, has been introduced by Stanley Tools.

Six of the nlost used carvins chisels and sharpening stonc arc contained in a unique and versatile storage case. It hangs on the wall or sits on the work area for easy selection while carving.

Chisels are of heat treated fbrged tool steel with wood handles. Designed for the hobbyist, the boxed set meets the need to pursue carving, one of the oldest arts known and a craft with unlimited variations and possibilities.

Set features six types and sizes: 3/8" straight chisel for straight whittling: 3/8" bent chisel for cutting concave surfaces;3/8" skew chisel for carving line detail; 5/16" gouge for carving out a round concave surface; 3132" "u" tool for grooving and cutting same concave surfaces; and 3/32" veining tool, "v" shaped lbr cutting fine lines or veins.

Suggested list price is $ I 4.89.

WRITE: The Merchant Magazine. 4500 Campus Dr., suite 476, Newport Bclch. Ca. 92660.

SIMULATED brick, available in five colors, by Marlite, offers the home handyman an inexpensive way of putting beauty, charm and warmth into the kitchen on a cold winter weekend.

Insulated Products OK'd

The NAHB Research Foundation, Inc. has qualified all standard residential blanket building insulation products manufactured by CertainTeed Corporation for its labeling program. This program verifies that each tested product accurately reflects its stated dimensions and thermal performance.

As a result, all CertainTeed packaging will soon be carrying the NAHB Research Foundation's label which states that the product inside has passed performance tests conducted by that accredited independent testing laboratory.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

DIY Wood Floor

Antique brown finish and plankstyle "V"-edges are features of new Williamsburg Strip hardwood flooring for homeowner installation. newest member of the Chickasaw brand floors.

Anyone who can install wall paneling or ceiling tile can handle Williamsburg Strip, according to the company.

In a variety of sales aids and color literature, Williamsburg Strip is heralded as a permanent replacement for soiled or worn carpet in family rooms and other living areas.

Full-thick construction weight (3/4" x 2-114") it can be installed over any plywood subfloor, in new rooms or old. An elaborately illustrated "howto" booklet covers many details not familiar to non-professionals, and features instructions on a special automatic floor nailer, the primary installation tool.

The display carton contains 18 sq. ft. Printed in a 2-color display layout, it is suitable for sales floor stock.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Combination Door Insert

Plaza and Mo-Bel-Air combination door inserts are manufactured by Alhambra Metal Products. lnc., 322 S. Date Ave., Alhambra, Ca. These units are designed for any door where

light and air are needed and are illustrated in a new free color brochure. This all aluminum, custom engineering unit never needs painting. It has two vertical sash, which slide easily and smoothly, and are removable for cleaning and lock in Place with just a touch. The units have fiberglass screen. Installation is quick and easy with only l0 screws and a screwdriver.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

WHOLESALE LUMBER MERCHANTS

GREEN

Douglos Fir - dimension, timbers, cuttings

Redwood - commons, uppers, fencing

Pine - boords, dimension (commons & uppers)

Cedar - shakes, shingles

Plywood - sheathing, sonded

West Coast Hemlock

Seal-Stain Gets Color

A new line of waterproofing sealstain that gives all-weather protection, together with deep penetrating color, has been introduced by E. A. Thompson Co., Inc.

Their Waterproofing Seal-Stain was developed in response to the demand for a long-lasting stain that would also seal and protect against the elements, according to E. A. Thompson, company president.

"We have been marketing our fine quality Thompson's Water Seal very successfully for nearly 50 years," he outlined, "but people wanted color,

too. Now one container will do both jobs. "

It comes in 12 solid and 10 semitransparent colors. This gives a full range of the most popular shades from light to dark.

The new seal-stain is designed for both construction and do-it-yourself projects in the home. Thompson's patented chemical action seals, stains and protects wood, concrete and masonry. It can be used for both interior and exterior jobs.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

NEW 0ECK PTANS system, Redwood Design-a-0eck, by the California Redwood Assn., is a complete do-it-yourself guide to deck design and construction with garden grades of redwood. The copyrighted kit, offered to consumers for $4 through nationwide advertising and publicity in newspapers and magazines, is available to dealers from many redwood suppliers at a discount. Kit includes plans, materials lists, a 20-page manual, and decking patterns with special graph paper. Descriptive literature and a Design-a-Deck countercard are in free sample sales aids for garden grades promotion this spring, from the CRA, Dept. DDK,617 Montgomery St., San Francisco, Ca.94111.

Housewares Promotion

Rubbermaid's latest promotion includes selected sinkware items for orders postmarked through MaY 31, plus pitchers and tumblers and ice cube trays and bins for orders postmarked through June 30.

Rubbermaid's sink mat and dishPan, with regular suggested retail prices of $ 1.98 and $2.29 respectivelY, are being promoted at a suggested price of $ 1.57 each. Suggested promotional prices for a drainer tray, twin sink dish drainer and regular dish drainer are $2.57, $2.97 and $2.57 respectivelv. Normal suggested retail prices are

$2.98, $3.59 and $3.29. A pre-pack is available for dishpans, and an end cap assortment includes all these produ,cts.

Ice cube bins, with a regular suggested retail price of $1.98, are now available at a suggested promotional price of $1.33. Ice cube trays are packaged two to a set with the suggested promotional price of $1.09 a set, regularly $1.58. Ice cube trays are available in shelf packs and pre-packs; another pre-pack merchandises both ice cube trays and bins.

Suggested promotional prices for pitchers and tumblers are $1.44 for the stacking pitcher; $1.88 for the covered pitcher; $2.'77 for R.ubbermaid's new gallon pitcher; and $.77 each for 8-oz. or 14-oz. tumbler sets. Normal suggested retail prices for these respective items are $ 1.79, 52.29,53.49 and $.99.

WRITE: The Mcrchant Maeazine. J500 Cumpus Dr.. suite 476, N6wport Bcuch. Ca. 92660.

Insulating Windows

An energy conserving insulating window featuring a maintenance-free, hollow extruded-aluminum frame and easy-to-position glass panels is available from Chamberlain Manufacturine Corp.

Available in models and sizes to fit most doublehung type windows, their insulating windows offer a completely weatherstripped mainframe to keep the weather out year-after-year and to reduce drafts, and windlocks to .hold the glass panels firmly in place during buffeting winds. In addition, the glass panels are easily removable from the inside for cleaning.

Other features include fiberglass screens for strength and good visibility, prowler-proof latch triggers that can only be operated from the inside, and an adjustable aluminum sill expander to assure a perfect fit on out-of-square openrngs.

Wood Turning Centers

Michael-Regan Wood Turning Centers are displays of do-it-yourself products from posts to balusters, legs to plant ons and much more. The custom-built display units are a proven, successful system for achieving maximum turnover and profit per square foot.

Each modular unit is designed lbr display singly or in groupings. The units measure 2' deep by 4' high with widths ranging from 2'-4'. Because each rack is especially designed to display the products in the most effective way, retailers find them easy to stock and customers find it easy to select the product they need.

Only furniture quality hardwoods are selected and turned so your customers can have the finest natural wood grains. Each piece is carefully pre-sanded so that it is ready to be stained, painted or antiqued. MichaelRegan wood turnings are ideal for the weekend do-it-yourselfer.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

BRASItIANT, an exciting, bold decorator paneling, has a sculptured, cameo-like surface in this Blossom pattern, which comes in brown and beige. lt creates a striking accent wall. A melamine-coated finish makes it easy to damp-wipe clean the 4'x8'xl18" panels, which can be installed quickly with ordinary carpentry tools. There are three eye-catching patterns in this new line of Marlite brand prefinished paneling from Brazil.

4500 Campus Dr., suite 476, N-wport Beach. Ca.92660.

Saw/ Screwd river Display

A new line of hole saws for use in portable electric drills, drill presses and lathes completes the line of saws now offered by Stanley Tools. Designed to make clean round cuts on hard and soft woods, composition boards, plastics and soft metals, the hole saws are available in 14 sizes from 314"-2-112" witt' ll4" or 5116"

shank mandrels.

Each is skin packed on a card with suggested list prices: mandrels from $3.99 - $4.99; hole saws from $1.69 ea. for a 314" to $1.97 for a 2-112" saw. To introduce the new line, UniRack II display No. l5-775 holds five each of all 14 hole saws and five each of the mandrels. Display has red, white and blue vinyl backing and inventory address labels.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Built-up Roof System

CEDAR

Shakes. Shingles

Lumber, Fencing Palings, Hip & Ridge Shims

PHONE: {f141 6424921

833 DovER DRlvE, sulrE 23

trtEWPoRT BEAcH, cALIFoRNIA 92660

Gaftemp, a lightweight, rigid insulation board for built-up roofing systems enables the roofer to order all the materials needed for a job from a single source.

The roof insulation is a homogenous board composed of expanded perlite particles, blended with selected binders and fibers. During manufacture, the particles of perlite, a unique volcanic ore, are heated intensely, causing them to expand into glass-like beads about seven times their original size. The air cells which result give Gaftemp roof insulation its efficiency as an insulating material.

The top surface is sealed with a special coating to retain the proper amount of mopping bitumens, helping to assure positive adhesion of the builtup roofing membrane during the aP-

FREE READER SERVICE

For more information on New Products and New Literature, write lhe Merchant Magazine, 4500 Campus Dr., Suite 476. Newport Beach, Ca. 92660. Please mention issue date and page numb€r so we can process r request faster! Many thank

plication of the roof.

It is especially designed for use in built-up roofing systems over nailable, non-nailable or metal roof decks. Where practical, it should be applied in two layers with staggered joints. It may be applied with an approved hot bitumen, cold adhesive and/or mechanical fasterners. Size of the Gaftemo insulation board is 24" x 48" in nominal thicknesses of 314", 1", l-112" and 2".

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newpori Beach, Ca.92660.

Environmental Glazing

Andersen Corp. has added new energy-efficient environmental glazing lptions to most of its top-of-theline Perma-Shield windows and gliding doors and prefinished units.

Environmental glazings are available with bronze and gray-tinted glass and coated reflective glass which are effective in reducing solar heat gain and glare. During months when heat gain from sun shining through the window can increase air conditioning bills, environmental glass can help reduce utility costs.

The expanded glazing options per- mit architects, designers and owners of residential, commercial and institutional structures, interested in energy conservation as well as minimum exterior maintenance, to fill virtually all fenestration requirements of a building.

WRITE: The Merchant Magazine, 4500. Campus Dr., suite 476, N-wport Beach. Ca.92660.

New Disposer Merchandiser

Two new display units from Anaheim Mfg. are designed to sell customers up to top-of-the-line garbage disposers.

These attractive, eye-catching merchandisers showcase the newly designed line. By highlighting key features, they invite consumers to compare models, directing their attention to the disposers that yield more profits for the dealer. To fit individual store reouirements, the displays come in two versions. These include a stock-conso-

lidating floor unit and a compact, counter-top display.

Ideal for use as end caps or in line with gondolas, the floor merchandiser holds 24 disposers on the selling floor for instant customer access. To conserve inventory dollars, the display is available as a complete package with three non-operating disposers.

The all-metal counter top display requires just 1.25 sq. ft. of space. lt holds three disposers and features an easy swiveling base to simplify customer selection. Each disrroser has its own colorful header card, highlighting sales features.

WRITE: The Me rchanr Magazine, 4500. Campus Dr., suite 476, Newport Beach. Ca. 92660.

HARDWOOD MERCHANDISING

(Continued from page 14)

shop since the day it opened. "I'm building the business slowly," he says, "upon a solid foundation." R & R relies upon Yellow Page advertising and the hours are set so that Pagliotti can attend his busrness classes.

One inch ash,. oak and PhiliPPine mahogany are R & R's best sellers, followed by 2" Basswood. The exotic woods are sold by weight.

Across the Los Angeles metroPoli tan sprawl, in North HollYwood, and on a much larger scale, M & M Hardwoods has been successfully merchandising lumber since 1959. M & M' owned by Walt McKenzie, features a hardwood inventory valued at nearly $30,000, including thousand foot lots of 1" red oak, alder and PhiliPPine mahogany.

More than 9O%of M &Mcustomers are do-it-yourselfers who hoPe to build hardwood furniture for their homes or who hope to remodel their homes, according to store manager Ron Palumbo. "During the Past two years the trend toward remodeling has increased sales in hardwood paneling, mouldings-and hard maple chopping blocks," Palumbo said.

Along with surfaced-two-side 1" hardwoods, M & M stocks about 200 board feet of the most popular woods in 2" thickness, and a select stock of 3" and 4" hardwoods. The majority of sales are in l" domestic woods, Palumbo said, but Hawaiian koa enjoys a great popularitY and varied exotic woods are good leaders.

M & M also stocks lumber-core and veneer-core hardwood plywood from 1/8" through 3/4" thicknesses. Ten sheets of the most popular sPecies, oak, ash, walnut, and birch are kePt on hand.

Probably the oldest retail hardwood specialists, House of Hardwoods, operates in a 50'x 100'building at2l43 Pontius St. in West Los Angeles. The open, walk-through entrance is flanked by a display room on one side and offices on the other. In the entry various hardwood shorts are priced per piece: Indian rosewood shorts are priced bv the pound.

Inside. customers wait for service at a central sales desk, which is surrounded by horizontal bins reaching from floor to ceiling. Each bin is stocked by hardwood and labeled according to the species and 'size of the stock. Blackboards hanging above the bins give customers complete price information.

Like R & R and M & M Hardwoods, House of Hardwoods offers complete milling facilities for customers who cannot do their own surfacing and ripping. Mill prices are based upon time.

"The fact that people want to do something with their hands is our reason for being," explains Mrs. Jeanne Waldeck, president of the 3O-year-old firm. "'We give personal service and we spend a lot of time educating our customers," she notes.

Among the knowledgeable sales force are her two sons, Dave and Larry. Loren Saunders, who has over 25 years with the firm, is the manager.

House of Hardwoods limits its formal advertising to display ads in the Yellow Pages in several directories that serve their 20-mile trading area. Wordof-mouth referral has been particularly important in building the firm's reputation over the past 30 Years.

buys hardwoods surfaced to dimensional sizes direct from their hardwood distributor. Although Campbell has a complete mill, buying surfaced hardwoods saves an enomlous amount of time, according to mill superintendent George Sisemore.

Campbell saves time in dealing with customers because they sell hardwoods according to an S4S price list. That way Campbell's countermen don't have to calculate board footage and a waste factor when theY quote prices to customers.

Campbell Lumber orders I " and 2" hardwoods in 500' lots and requests planing on a Straitoplane and jointing on a straightline rip saw. Nearly 6,000 board feet of hardwood take 80 sq. ft. of racks under cover.

Southern Lumber CompanY, oPer' ating in San Jose since 1906, stocks impressive quantities of hardwoods including exotic woods. Nearly all of the stock is surfaced on four sides. Hardwood blocks for turning and carving are stocked in gondolas near the automatic, sliding glass entry doors. Longer lengths are stocked in well-lit A-frames nearby. Each piece of hardwood is priced. and identified by a label that bears Southern's trademark-

Southern Lumber's Yellow Page display ads refer to the Yard as "a wood hunter's paradise."

Two old-time, full service lumber yards in the San Jose area of Northern California have been among the most aggressive merchandisers of S4S hardwoods. Campbell Lumber, the oldest continuing lumber Yard in the area,

Like Campbell Lumber, Southern stocks a full line of hardwood mouldings in mahogany, ash, birch and walnut. Southern also sells genuine hardwood Pliantwood veneers. The veneers are displayed on the shelves of one full gondola, and the varietY and quantity of veneers makes a forceful impression upon customers. M & M and R & R Hardwoods both stock a full line of Pliantwood veneers, too. Mostly the veneers are sold to people restoring antiques or repairing hardwood furniture, according to Ron Palumbo of M & M.

Retailers of hardwood lumber have enjoyed a boom in the Past Year because of the "natural" trend among consumers, which has popularized every' thing from health food restaurants'to mid-wifery, and because of soaring property values, which have made remodeling more practical than buying a new home.

Hardwood retailers are looking forward to expanding markets and increased sales over the next few years.

New LEtctratutr@

The Ties That Bind

The 1977 product catalog of Simpson Company, San Leandro, Ca., manufacturers of Strong-Tie structural connectors for the building and construction industries. is now available.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660

Please mention issue date and page number so we can process your request faster! Many thanks!

ASHRAE Solar Bulletin

The American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) has a new 200-p. solar engineering bulletin, (GRP 170) "Applications of Solar Energy for Heating and Cooling of Buildings."

Masonite Paneling

Masonite Corporation's full line of decorative interior panelings is described and illustrated in a new free 28-p. brochure.

Envi ronmental Products

The free new J. C. Young Co. cata- log includes hundreds of products that deal with conservation oi energy and raw materials-either of which can save the homeowner monev. Write to. J. C. Young Co., 5621 Eait Calle Del Paisano, Phoenix. Az. 85018.

Plywood Siding Features

The American Plywood Association's new free "Plywood for Sidings" portfolio includes I I full-color features on residential and commercial structures built with plywood systems.

Redwood Fascia Projects

A I 2-panel 251 brochure illustrating simple consumer projects using plowed redwood fascia board is offered bv Louisiana-Pacific Corp. The traditionit

builder's material for roof eaves and soffits now has been redefined as a creative, pregrooved consumer material with time and money saving potential for do-it-yourself projects.

Carved Entry Doore

Bel-Air Door Company's beautiful hand-carved entry doors are available in 18 different designs, with a choice of either antique or smooth dark walnut exterior finish.

The designs include many doors with safety-view grille or colorful leaded glass windows.

Many standard sizes and over-sized doors in their large inventory of these elegant doors, pictured in their free color brochure.

Wood & Coal Burners

U. S. Stove's complete line of wood and coal-burning heaters and stoves is in a new, 4-p. free brochure.

Western Red Cedar

Handsome outdoor Iivrng projects designed in clear or knotty cedar by l0 architects are in full color in the first 1977 Concepts brochure, free from Western Red Cedar Lumber Association, Dept. 652, Yeon Bldg., Portland, Or.97204.

S-W Paint Systems

The 19'77 edition of "Painting Systems for Specifiers and Applicators" is available free from The SherwinWilliams Co., 3345 Wilshire Blvd., Los Angeles, Ca.90010.

Residential Roofing

The Asphalt Roofing Manufacturers Association has a free technical bulletin on ventilation and moisture control for residential roofine.

Ding Dong Time

Decorative door chimes are detailed n 12-p. ftee "Decorator Chimes and Accessories" catalog from Trine Manufacturing, 1430 Ferris Pl., Bronx, N.Y. 10461.

Glass Shingles Fax

A free brochure, "This Is What A Fiber Glass Shingle Isl" by JohnsManville explains why fiber glass shingles last longer than conventional asphalt shingles and offer easier installation.

Home lmprovement Manual

A comprehensive 90-p. free marketing manual to help home improvement dealers and contractors'develop new business, C.l.T. Financial Services, is called Creative Selling-A Guide to Success for Home Improvement Sales Professionals. Write William R. Aicklen, v.p., C.l.T. Financial Services, 650 Madison Ave., New York, N.Y. lOO22.

Free Fuel Facts

How to use trash as a source of free fuel energy while virtually eliminating trash disposal costs is the subject of a free new brochure by Kelley Co., Inc., 6720 N. Teutonia Ave.. Milwaukee. Wisc.53209.

Custom Panel Literature

A series of selector sheets for JohnsManville's complete line of Whisper- tone fiber glass lay-in ceiling panels allows dealers to design their own custom literature and advertisine for the J-M panels they carry.

Lawn & Garden Line

An informative 28-p. brochure presenting details on its complete line of powered lawn and garden equipment is from Simplicity Manufacturing Co.

Magnasquare Lighting

Magnusquare, Hubbell Lighting's latest product line, is described in its free full color brochure as "a new light on the architectural horizon." Write Hubbell Lighting Div., Electric Way, Christiansburg, Y a. 2407 3.

Porcelain-on-Steel Panels

A new l6-p free catalogue by AllianceWall Corp. contains a variety of new interior and exterior applica- tions for porcelain-on-steel panels. Write ALLIANCEWALL, Wyncote, Pa. 19095.

Storm Doors

Season-all has an illustrated twocolor brochure on its storm/screen door.

DIY Connector Products

A new 8-p. catalog, listing all of its "do-it-yourself" building and construction connector products, is available free from Simpson Co., 1450 Doolittle Dr.. San Leandro. Ca.945'77.

Lettctrs

HOME COSTS ON TV

David Cutler, editor-publisher

The Merchant Magazine

4500 Campus Drive

Newport Beach, Callf .9266O

Dear Dave:

This has reference to the editorial in your April issue of The Merchant Magazine entitled "Its an L of a Situation".

How right you are and how good it is to see it in print.

Just last night on our television set there was a news item talking about the high prices on homes and mentioning the rise in prices of land, lumber, labor, cement, etc. Nothing was said, of course, as to the reasons and your point was excellent. Thanks for plugging for the full story in today's mixed up economy.

Ernie Wales

Wales Lumber CompanY

P.O. Box I 137 Spokane, Wa. 99210

Dear Dave:

Enjoyed your editorial on "It's An L of a Situation."

I only wish more people understood the problem and situation so adequately analyzed by you.

Ken Thompson

Southwest Forest Industries

P.O. Box 1204 City of Industry, Ca.91749

INDUSTRY SEMINARS NEEDED

Dear Dave,

Isn't it time we in the wood products industry (fragmented as we are) begin to pool our knowledge to better inform not only ourselves, but also those who work for and with us?

We had such a tremendous positive response from our grading seminar last July at Simpson Building Supply. (see The Merchant, Aug. p. 10). Over 500 people, secretaries, countermen, fork lift drivers, salespeople, managers, owners, and building inspectors, came because they wanted to learn, the opportunity was there, and that was the real success of the seminar.

Why not take that idea one steP further?

Why don't our grading agencies, (RIS, WWPA, APA, WCLIB), associations, (Lumber, Forest Products, NAWLA, mens and womens organi

The Merchant Magazine

zations), and information centers (CRA, Random Lengths, The Merchant Magazine and other industry publications) take their wedth of specialized knowledge, pool it, and form an organization to Plan and organize seminars? What an opportunity to share knowledge and still retain an individual identity.

Can you imagine the resPonse it would generate? A packaged seminat on hardwoods, pine, Douglas fir, redwood, and plywood. Films on forestry, manufacturing, and trans portation. Literature of all types and description and, most important of all, personal contact with experts. A total learning experience sponsored by the very best professionals in our industry.

Remember, we are a people industry and people have a great desire to improve themselves.

Let us give them that chance.

Jim Martindale

1328 West Bay Ave., Newport Beach, Ca.92663.

SOUND OFF ! !

Got a beef, a compliment, a complaint, a constructive criticism, a question, or anything else that needs airing? Let's hear from you!

4500 Campus Dr., Suite 476 Newport Beach, Ca. 92660

45( a word, min. 25 words (25 words = $ I 1.25). Phone number counts as one word. Ads with border $2.00 extra. Headline or centered type $2.50 extra. Box numbered ads are $2.50 extra. Names of advertisers using a box num- ber cannot be released. Address all

HETP WANTED

ASSISTANT TO OWNER - permanent position opportunity for qualified aggressive person who has very heavy experience on managing lumber and building supplies scheduling work to the mill. This is not a training position. You must have a proven office/mill management. (714) 529-0229.

FORKLIFT DRIVER for an 18,000 lb. machine. Must have heavy experience in lumber yard. Know species, sizes and tallies. Fiveday work week. See Gerrit Vos, 10742 Los Alamitos Blvd., Barr Lumber Co. Our 76th ]"ear.

FAST GROWING wholesale lumber distribution yard looking for inside/outside sales people. Experienced in redwood and Doug fir sales. Salary plus commission

Write Box 24l,clo The Merchant Magazine

LUMBER TRADER with 2 to 5 years experience in mill or carload wholesale sales. Liberal profit split. Someone who can earn $20,000 to $50,000. Knowledge of Eastern carload market. Sacramento office, mostly telephone, little travel. Red River Lurnber Co.,7701 17th Ave., Sacramento. Ca. 95820. (916) 45t-6571.

LUMBER SALESMAN

Prefer experience in wholesale selling. Well established firm excellent possibilities for advancement. Salary commensurate with qualifications. Bay Area and Northern Ca. Write Box 240,clo The Merchant Magazine.

LUMBER SALES

Opportunity for well-established sales person in So. Calif. to call on retail lumber yards and industrial accounts. Local inventory and reman. facilities. Compensation commensurate with experience. Call John Weston, Far West Fir Sales, (714) 842-6681.

Gflassfif ficd ACven"tfiscm@mts

WANTED: Hardwood yard superintendent for major So. Ca. hardwood yard. Ail benefits paid good working conditions. Opportunity for advancement. All reolies confidential. Write Box 239. c/o The Merchant Masazine.

LUMBER LADY for hardwood yard in Los Angelcs. tsilling. typing. figuring tallies, filing and phones to be dutics. Ixperiencc helpful but_ not necessary. Atlas Lumber Co., 2170 E. l4th Sr.. L.A. 9001 t.

LUMBERMAN wanted. Experience desired by S. Ii. peninsula retail yard. Phone (415) 345-8508, (415) 344-5954, nite.

POSITION WANTED

LUMBER SALESMAN with long-time Bay Area following seeks connection with quality producer. Draw/split. Write in confidence to. Lumber Sales, P.O. Box 67'72, San Jose, Ca. 95150.

SERVICES OFFERED

LUMBER HAULING

c-Q TRUCKTNG rNC. (213) 6387851 . 5501 East Century Blvd., Lynwood, Ca.90262.

EXPERIENCE EQUALS EXPERTNESS

Lunrber Hauling Pole Hauling Flat Car Unloading Roll-Off Delivcry

H. F. "Fritz" QUIRIN 10801 Bloomficld (P.O. Box 784) Los Alamitos, Ca.90720 (2 I 3) s98-979s

Serving the Wood Products Industry for 40 7'ears

replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca, 92660. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is the 22nd of the ponth.

California Lumber Inspection Service

wCertified Agency

I 190 Lincoln

L. A. (714) 548-5136 s.J. (408) 297-80'l I Ave.. San Jose. Calif.

BUSINESS OPPOTTUNITIES

OFFERING on carloads K. D. economy. aly species except cedar, both 54S and S4S and resawn. 2X8 and/or wider. Contact Emwood Lumber Co., P.O. Box 555, Closter, N..f. O'7624. (201) 767-7 190.

COMPLETE LUMBER YARD/ bldg. materials dealer in large central Calif. agricul- tural communityl Established 50 yrs.! Many good accounts. Located on 3 acres rv/ prirne hwy. liontage. EXCELLENT net shown. Asking $155K. P.O. Box 91916, L.A.. Ca. 90009.

FOR SALE

FOR SALE - lumber truck & trailer 1969 GMC, engine 318 Detroit 8V7lN. Transmission 5 and 4. Flatbed with roller. Trailer, l8' utility flatbed with roller, 2 axle $18,500. Phone (213) 5964475, (714) 527-2285, 10742 Los Alamitos Blvd., .u. 76th y.ar.C."t,

H. G. Fischer & Co. colorant dispenser 12, 3 qt. phenalic containers with individual motors for stirring containers in line dispensers 48 parts per ounce, type 200W, Serial #V6146, ll5 volt-60 cycles. Good condition, clean-Price: $450 or best offer. Sylvan Lumber Co., P.O. Box 157, Citrus Heights, Ca. 956 10. (916) '125-2141.

HELP!! If you need to hire employees, use the Classified Ads page of The Merchant Magazine to reach the informed, action people in the industry. Rates are reasonable. Try it now!

Ifis is our fourteenth year of seruing you .and we look forward to many, many more.

uililfl ilililililililIilil LOS ANG E L ES AR EA tttttultltttttttttuttul|||nt

tutlER Atl0 PtYwo0D

Abitibi........... ' (714) 546-6444

Alitiaecompany .. (213) 680'0874

nir'c-o.tt io"h piooucts '... '.... '. " ' (213) 698'3711

f.i'ii.inlo"tt proau.t, igiatto) (714) 875'1llq

iiiiiliiili i6iiii priiucts (csrritos) ...... (213) 773'9200

ffi;;i;;; i;;il ild"iti ivan tluvs) ' " " (2t3) 786'7q!q

ffi;;i;;; i{iltud bo. ............... !2!11 1!9'!?1!

iiiiiiii'i L"'iii,iSpicies, rnc. (213) 830-2860

SAN FRANCISCO

BUILDIl{G MATERIALS-PAIIIT-IIAROWAn E-ETC. sAsH -o 00 Bs-rulil0ows-iloqt ul 1{G s

iiuri iiJunriri Luti'uor cb., Div. " .(213) Z3:3-3-0-l-

-s;;'1irdiics.................. r?13r e81-87s0

EiiiiifLiim6eico. -'(714)s98's500

i;ffi1-";-b;ii;i'i ........... (213) 28i'1187

cioitisiJ Lumuir a plvwood ... (213) 834'5261 CrmnPlywood0o...... {213}598-9675

oryidson Plywood and Lumb€r Co. l2t3) 549-3600

Dooloy Rsdwood 1umberC0............. (213) E06'1261

E€l Rivsrsalss. (2131 625-3839

Esdev E, Sbn. D. C. .......,........... (2'13) RA3'1147

FarwsstFirSales (213) 629-5206 (213) 592-1327

Fir&PineLumberCo. ......1213)921-9411

Fountsin Lumbst C0., Ed. {213} tu3'l!81

rimonr forsst proaricts ......'......' (2,|3) 843'9643

Ill,,tr5,"llnu;'r;. .'.

{!iil f-8f-,.'did

nutt-Lumter co. " (213) sP 3'4846

ii*i'* lmutistlrt co. (213) 245'5553 & (213) 211-!940

iiriiriwooo*.it, izlg) ags'selt, (213) 7i5'2544

i;iffii;;;-C.. .... iitqi err'zoot& (?14) 5444451

lnland Lumbsr Co. (213) 4454950 ilii-ii.-niin vin.t Lumber c0... (213) 968'8331

l"r.v1."on Lumber C0...(714) 821'8100 {213) 598'q651

iouiiim:pacitic C0rp. ' (213) 945'3684

Lumber Division ot 0avidson Plywood(2t31 549-3080 (213) 775-8029

Marquan-Wolfs Lumb8r Co. (213) 625-1494 N.monlntomationd

American Forest Products C0rp.

MATERIATS-PAliIT-HARDWAB E-ETC. Mlttw0RK-000 Rs-M0ulDll\lGs

Alhembra MetafProducts (213) 283'3731

Amorican Forest Products (Cerritos) {213) 7i3'9200

Bsl-Air 0oor Co. (2t31 CU3'3731

Bsl-Airooorco. (800) 2424400

8.1-Air Door Co. (800) 2424401

Esrkot Mlo. Co. (213) 875'l'163

EmdyMinuf*turingCo............ (2,|3) i55'8564

Crned'Doors,lnc. (213) 576'2545

Crrroll Moulding Co. l2l3) 775'2038

Ch.d0y'sFsnce00. .'.'.. (a!!)33?'0517

g5'P"ivt.lt'.r,rortco. .. iiftt, fi3?Jol

Strnlin6.lnc. ...!1!tl-5qq-!9?!

voniVui pioOwrr ......... r.... ".. l2l3l 225'2288

lv.Coa3tLbr.lne.Eureeu (213) i94-2134 HAilOUilG AIID SHIPPIiIG CARFIERS

C.lilornia R0dr!00dAssn................ (415) 392'i880

Crlif0rni€ flstaal Hardwaro Asn. '.... '. (415) 552-0536

RBdwood Inspection Service ({l5l qq?-1q8-q iti'Lomro'imatt eroup.......'...(415) 3s14687 unio-n-piiitil nlitroo ................. (4'|5) l2t'50!0. 'mlilmnurnumnnnnmnnrilrfiflx]ililrililillriltlill]]iltfililltl[ NORTH ERN

S. F. BAY AREA

NNtrRGHANT NNAGAZONtr BUVtrRS' GUODtr

NORTHWEST STATES

Coos

c0RvAtus

Bonnington

EvansProducts Co.

OEXTER

American Lumber Species

EUGENE

Al Peirce Companv

0G Shelter Products, l\4ldgs. 0rv..

Fremont ForestProducts

Georgia.Pacific Corp......

Pacific Yard Service

Rolando Lumber C0...........

Twrn Harbors Lumber Co.

Union Pacrfic Railroad

IAKE OSWEGO

Simon,Crabtree& Rvan.. .. ...,.

WHITE CITY

Aldertullg.,lnc.

Ameilcan Forest Products............

MEOFORO

Founlain Lumber Co., Ed.

lJnion Pacific Barlroad

Wendling Nathan C0................

PORTTAT{O

Crown Zellerbach Corp...

oanr&Russell,lnc.

DG Shelter Products

Far 11/est Fir Sales

Georgia.Pacitic C0rp.

Hampton Lumber Sales

Inland Lumber Co.

L0uisiana-PacificCorp.........

L0ursiana Pacitic Corp. (Eeaverlon)

Lumber Products

0regon Pacitic IndIslries {Wilsonville).....

PacilicStatesTranspon Pacific Yard Service

@BITUAROtrS

LIONEL STOTT, JR.

Lionel W. Stott, Jr. 57, a salesman for Rolando Lumber Co., San Francisco, Ca., died April 13, after a long illness with cancer.

Born in London, England, Mr. Stott attended Oklahoma State and Columbia Universities, San Francisco State College. In 194 I he enlisted in the United States Navy, eventually seeing duty as exec. officer on the USS Harmon. He had been in the lumber industry for more than 30 years and was also active in amateur theatre.

Survivors include his widow , Virginia; two daughters, his father and a brother.

R. W, BLANCHARD. SR.

Roscoe W. Blanchard, Sr., cofounder of the Blanchard Lumber Co., North Hollywood, Ca. died April 13. He was 95.

Mr. Blanchard was born in So. Michigan and in 1900 moved to Oklahoma City where he went to work for his brother at Davidson and Case Lumber Co. and in 1903 managed the Davidson and Case Lumber Co. in Geary, Ok. From 1905-l9l I he was in Longmont, Co., as manager of the Gilchrist Lumber Co.

W. A. Blanchard, his brother, convinced him they should buy Suburban Lumber Co. with yards in Burbank and North Hollywood, Ca. Both yards were operating until 1955 when the Burbank yard was closed. The same year the North Hollywood yard was destroyed by fire, later to be rebuilt where the existing store stands today.

In 1923 he, along with some friends, founded a building and loan company later to become North Hollywood Federal Savings and Loan Association.

Mr. Blanchard retired in 1963 after having been in the lumber industry for over 52 years.

He is survived by two sons and two daughters.

JOSEPH R. DERRAH

Joseph Robert Derrah, 59, owner of Dee Lumber Co., Redding, Ca., died March 25, of kidney failure.

Born in Wabino, Wi., November 7, 19I'7, Mr. Derrah started Dee Lumber Co. in 1959, and spent more than 40 years in the lumber industry.

Mr. Derrah was very active in the Knights of Columbus, the Redding Elks Lodge, and was a former president of the Shasta-Cascade Hoo-Hoo Club. ln 1967 the club named him "Lumberman of the Year".

He is survived by his widow, Lena; two sons, three daughters, three brothers, a sister, and two grandchildren.

Pre.Flnlshod doil Wolnut Heritage Plaza Unit

Pro.Flnlrhsd do* Wolnul Nostalgia-A Sun Garden Window

Pre.Flnlshed dort Wolnul Castillo

Pro-Finlrh6d dork Wolnul \lhlencia-A

dork Wolnul CORONADO

dofi Wolnul Alcala

Inlond Lumber is one of the lorgest independents. We got thot woy by offering on outlondish degree of speciol services.

Toke milling,for instonce, When you need something milled, you need it fost, So we give you some-doy service of our quolity, on-premises milling operotion. On

extros, Like hoving o fifteen-million boord foot inventory to drow from. Shipping most of your inquiries within twenty-four hours, And putting together Cusrov Cnn shipments of borgoin rotes.

Coll us ot 714/7 83-OO2l next time you need lumber or building moteriols, Meonwhile, write for more informotion obout