Merchant Magazine - May 1975

G ierchandising ond News leoder-Since

Moregf whatyoqwant mredwciod mixed carshipments from Palco.

Hold your inventory costs down, your profit levels up.A mixed car shipment from Palco has a special advantage-you choose from the broadest line available:

UPPERS

Redwood uppers are full sawn: 1" nominal is dressed to 314"; 1-114" nominal to 1-1116"i 2" nominal to 1-519". Rough redwood uppers are sawn to full nominal size - 1-114" , 1-112" , 2tt,3tt and 4".

BEVEL SIDINGS

Vertical-grain, kilndried, plain and rabbeted bevel sidings are made 112" x 4 to 8 inches; 518" x 6 to 10 inches; 314" x 6 to 12

PALCO.LOC

inches.

Finger-jointed vertical or mixed-grain is made in specified and long lengths. Sizes include nominal 1" dressed to 3/4" and nominal 1-114" dressed to 1-1 116".

GARDEN REDWOOD

Select, Construction Heart, Construction

Common and All Heart Merchantable are available, anti-stain treated, from the For-

tunaMill in2" x4tol2inches and4" x4and 6 inches. From the Scotia Mill, you can have Construction Heart and Merchantable in 1", 2" and 4".

PALCO-PLY SIDINGS

Redwood and fir plywood sidings are available 318" and 5/8" thick, in three lengths-8',9'and 10'.

FLOORING

Douglas tir 1" x 4" is stocked in B&Btr VG and C&Btr VG.

ments will be made car.

You can order LCL q uantities in one mixed car for greatest economy and convenience. Smaller shipin up to three lots Per

Call your wholesaler or one of these Palco area managers:

Northeast Sales-Harold Royer (216) 499-2355

Southwest Sales-Jesse Brown (817) 430-1563

Southeast Sales-Burke Hill (404) 939-2349

Midwest Sales-Will Riegel (312) 348-3699

Western Safes-Earl Tatman (415) 771-4700

S. Calif. & Arizona SalesDick Hoover (213) 287-0497

You asked for amired car?

Maybe this isn't exactly what yOU have in mind but rest assured, what you want is what you get when you place your order for a mixed car with Kimberly-Clark. You give us the specifics, we give you a mixed boxcar or, in the far West, a truckload of lumber, pine and fir millwork, and Rhinohide vinyl clad moulding and millwork. Order in, order out, it's sure and fast. Go ahead. Make us prove it.

Publisher A.D. Bell, Jr.

Editor-Manager David Cutler

Contributing-Editor Dwight Curran

Advertising Troduction Mgr.

Ms- D. Hamil

Art Director Martha EmerY

Staff Artist Michael Smith

Circulation Marsha KelleY

WESTERN LUMBER AND BUILDING MATERIALS MER.

CHANT (The Merchant Magazine) is nublished monthly at 45fi) Campus br.. suite 476. Newport Beach, Ca. 92660. Phone (714) 549-8393 or (714) 549-8394 bv California Lumber Merchanl. Inc.'second-class postage rates naid at Newport Beach, Ca., and addiiional officei. Advertising rates upon req uest.

ADVERTISING OFFICES

NORTHERN CALIFORNIA & PACIFIC NORTHWEST 2030 Union St.. San Francisco, Ca. 94123. Phone (415) 346-6000.

SOUTHERN CALIFORNIA

Carl Vann, 1385 Westwood Blvd., Los Angeles, Ca.90024. Phone (2ll) 477-7593 or ,714\ 549-8193.

SUBSCRIPTIONS

Change of AddressSend.Subscription brders and address changes to Circulation Dept., Western Lumber & Buildine Mattirials Merchant, 4500 Camnu-s Dr.. suite 476. Newport Beach. Ca.92660. Include address label from recent issue ifpossible, plus new address and zip code.

Subscription Rates'- U.S.. Canada. Mexico und Latin America: $5-one year: $8-two years: $ll-three years. C)verseas: $7-o'ne vear: $l l-two years. Single copies $1.00. Back copies'$1.50 whe-n aviilable.

The Merchant Maqazine serves lhe members of the: Aiizona Lumber & Builders Supply Assn., Phoenix; Lumber Merchaht3 Assn. of Northern California, Los Altos; Montana Building Material Dealers Assn., Helena; Mo-untain States Lumber Dealers Assn.. Salt Lake Citv and Denverl Lumber Assn. of 56uthern California. Los Angeles: Western Building Material Assn.. Olympia. Wa. THE MERCHANT i.t un intlenendent magazine, for the retcti!. tholesale and dlstrihuti6n level.s t'l the lunther and huilding nraterial.s industrr in the lJ 14e.stein states, conktrti.tting on merchan-dising.. nanagenrcnt and accurate. faclual news reporting and interpretat ion.

Selling From An Empty Wagon

f T never ceases to amaze us how some memI bers of the distribution phase of the wood products industry can have such a casual disregard for the very real problems of those in the production end. It is shortsightedness worthy of a Mr. Magoo.

All through the West, environmentalists are seeking to gain more control over who is going to cut what timber, where, when, why and, even, if. The result in at least one Western state, California, has been to bring loggers to a pitch of anger conducive to extensive physical violence. It is frightening, indeed, that reports from along that state's North Coast of loggers buying automatic weapons and procuring explosives are all too true.

Their anger has been heightened by increasing controls that have had the practical effect, so far, of curtailing logging. And this at a time when the industry had already lost thousands of jobs as a result of the decline in new home construction. With a directness born of frustration, one of the loggers has been quoted as saying "some son-of-abitch whose wild flower is endangered can put a thousand men out of work. Why should anyone have that kind of rieht?"

The problem is, of course, far more complex than that and we feel fortunate to be able to bring you in this issue an exclusive, up-to-the minute report by Charley Batten of the California Forest Protective Association on how this tinderbox situation came to pass. His article appears onpage26.

Unlike most industry issues, the public has taken a keen interest in the environmentalist logger controversy. Governor Edmund G. Brown reports that the biggest public reaction he has so far received was as a result of his moratorium on environmental impact reports that affect the logging industry1464 for and 60 against.

Against this background, the seeming disinterest of some wholesalers and retailers is puzzling. It seems painfully obvious that if loggers don't log, then there will be no lumber or other wood products. If environmental controls cramp the source of supply,can sharp price rises be far behind, especially at a time when a stronger demand is returning?

The old saw that "you can't sell from an empty wagon" has more than a passing application in this case.

Get your share of the booming arts & crafts business

f, rl AY Home Improvement Time is I V lttre perfect time of the year to consider putting a crafts department into your store or to enlarge your present arts and crafts business. To many women, home improvement doesn't mean building a tool shed in the backyard,it means fixing up and decorating the inside of the house and what better tie-in for dealers than through an active program selling crafts and related materials.

One of the West's more active firms in this area of the business is Lumber City (nine units in Los Angeles and Ventura Counties) which has been actively promoting arts and crafts as well as intelligently taking the steps to train their people in these departments so they will be able to skillfully field customer questions.

Late last year they held a two day seminar in decoupage for the arts and crafts employees at their nine stores. The sessions each lasted a full day and were presided over by Roberta Rafaelli of Connisseur Studios. The students were assigned three projects to complete. After completion, they were put on display in the stores to further instill in the customers that the clerks knew something about what they were selling.

The employee training was followed by a program of regularly scheduled classes for customers in many forms of arts and crafts. Running for five weeks, the courses cost the customer $5.

While the arts and crafts trade has felt some of the impact of the current recession, it has amazed a number of observers that the business continues to grow. Apparently, whether the time to enjoy these activities results from shorter work weeks, layoffs or simple unemployment, the public still will spend their dollars for the kits as a low cost way for them to release their tensions and take a crack at something creative.

Setting up a craft department can be a difficult task if you haven't spent time studying all of the various products and the many crafts that are available.

One company, Natcol Crafts, Inc. Redlands, Ca., has given much thought to the problem and has an excellent solution for the store that wants to

Story at a Glance

Arts and crafts business continuesto grow .... nearly$325 million in sales expected in '75 . . read how one firm backed up its crafts push by training its sales people under professional guidance new profit-making products continue to come on the market.

add a crafts profit center without a large inventory. It has developed three basic kits which are designed to give the beginner everything he or she needs to complete several craft projects. Once interest is generated, open stock items can be inventoried as needed for more advanced projects.

The kits can be easily stacked on shelves or hung on pegboards. All contents of the full color, display packed kits are totally visible, so the customer can see what he is getting before making a purchase.

The Deco-Plaque Kit, which retails for $3.95, contains 3 reusable plaster plaque molds, a 14 oz. package of plaster, sponge,4 oz. bottle of Natcol's Regal Sheen Instant Decoupage, and 6 colorful, transferable prints.

This starter kit is a sure way to build interest in accessories which may be used in conjunction with the materials in this kit. The instant decoupage can be used on innumerable woods for a smooth, lasting gloss or matte finish.

Since plaster molds may be used indefinitely, this kit is a sure way to clear out small packages of plaster which may be sitting on your shelves. Hobby paints, in addition to numerous applicators such as brushes, sponges and rollers can also be sold to broaden the craftsman's artistic ability.

A colorful Dough Art Project Kit, completewith 5 dough sculpture tools, a l0 position Designer Wheel, paint brush and 3 colorful acrylic paints is another in the kit series.

An instruction book, with complete details and five patterns, is enclosed to aid beginners to delve into this fascinating kitchen craft.

These projects also create the opportunity to sell your customers additional paints, brushes and wood plaques for mounting dough sculptures. This kit, along with the others, is an excellent testing vehicle for entering the hobby/crafts market. It retails for $s.95.

The Floral Arts Project Kits ($4.95 retail) are available in three floral species of carnation, camellia and rose in 8 different colors and include materials for making 6 flowers per kit.

The wood fibre used to make the lifelike flowers comes from a plant growing in the Orient called Papyferia Arelia (Wa-ta). It is veneered from the outer bark of the raw wood fibre, cut into sheets and sent to the U.S. where it is softened, flameproofed, cut, dyed

and scented especially for Natcol's kits. Additional accessories include culots (llower base), leaves, green wrapped rustproof wire, floral tape, corsage pins and a pre-made box.

A flower-maker set, which is vacuum formed into the display tray, makes it easy for "artists" of all ages to create beautiful arrangements. The wood fibre stays fresh indefinitely and makes flowers that look, feel and smell like the real thing. $r'r

TRAINING session for clerks who will be selling arts and crafts for the g Lumber City slores are trained here in decoupage by crafts pro Roberta Rafaelli. Lumber City also holds classes tor its customers in arts and crafts lechnioues.

is

STROI{G P.O.P. packaging

a feature ot many of the crafts kits. These kits, for example, can easily be stacked on shelves or hung on pegboard. All contents ot the colortul kits are visible.

Weslern Lumber and Buildlng Material3

MEBCHANT

special tie-in promotion and advertising aids have been developed for the dealer and contractor. All of these sales tools are year-round sales aids. They include a sales portfolio to make professional sales presentations to homeowners.

A 300 piece display and advertising kit has been prepared to help contractors and dealers identify with the national program.

rsA FAMTfY AFFAIR

ITPROYE YOUR HOME

THE new 1975 "How to ParticiI pate in Hone Improwment Time" booklet is being distributed to more than 100,000 members of the seven Sponsoring Associations: National Association of Home Builders, National Home Improvement Council, National Lumber and Building Material Dealers Assn., National Remodelers Assn., National Retail Hardware Assn. & Home Center Institute. National Assn. of Plumbing-HeatingCooling C ontractors, and National Environmental Systems Contractors Assn.

Also included in the mailing are manufacturers, financial institutions, utilities. and allied associations with an interest in the home improvement market.

Emphasizing the importance of local identification and availability of home improvement products and services with a national promotion, to develop sales for contractors and dealers, is confirmed by the results of a recent national survey.

Consumers responded to a question about the public's awareness of "Home Improvement Time" on a national basis as follows: "5.7% said they had been motivated by 'Home Improve' ment Time' and 56.2% had not, and 32.6% of the respondents said they had not heard of it." This is an outstanding result and demonstrates the impression in the market place that can be created when an entire industry including trade media,consumer media, manufacturers, associations, financial institutions, distributors, wholesalers, dealers and contractors all work together toward a mutual objective.

ln 1974,2, 132 newspapers report-

ed they would publish "Home Improvement Time" supplements or special sections. In addition to these newspapers again repeating their section, the following consumer magazines have announced 1975 tie-in issues: Iloase Beautiful, Home Remodeling, House & Garden, Family Weekly, Redbook, Ameican Home, Famtly Circle, Workbench, Popular Mechanics, Popular Science. Better Homes and Gardens, 1001 Decorating Ideas.

Projecting the average annual home improvement expenditure to the 5.7% motivated consumers in the existing 70 million residential units, the group, who were motivated to action bY "Home Improvement Time," spent $1.5 billion at the local level last year. It has been conservatively estimated that this will increase by lO%in 1975.

Home improvement ranks first in most consumers' preference for spending their discretionary income and the objective of "Home Improvement Time" is to influence this disposable income by providing the merchandising tools to assist the industry in tell' ing consumers about products and services to help create better living for the individual, better energy management and an imProved communitY environment.

The national manufacturers, associ' ations and publications which financially sponsor "Home Improvement Time" realize that the major value is the local dealer and contractor parti cipation and involvement under the umbrella of the national attention focused on "Home Improvement Time." Under this umbrella, a number of

A l6-p. full color brochure is filled with remodeling ideas and prepared to create a desire for home improvement and energy management. A front cover panel and the entire back cover is blank to imprint a special tie-in sales message.

A special management, merchandising and marketing program file was developed by an advisory committee of successful contractors; a dealer advisory committee developed one for dealers. It explains the fundamentals of advertising, publicity and merchandising, with suggestions and materials to help implement the ideas.

Story at a Glance

The promotional eff orts Put behind May's Home lmProvement Time Promo continue to result in increased sales and Profits salesand advertising aids multiply as public awareness of the HIT Program grows.

A Community "Home Improvement Time" local cooperative promotion involves everyone interested in improved community environment, energy management and the joy of better living through home improvement. And most important, it increases retail sales. In one city during a "Home Improvement Time" community promotion,a dealer reported retail sales tp 44%; another reported retail sales up 36% and contractor sales up 22%. EverY business and retail establishment selling a product or service initiated by home improvement and energY management benefits.

In 1975, "Home Improvement Time" will again send two cameraready newspaper supplanents to 10,000 daily and weekly newspapers for use in Spring-Summer and Fall'Winter.

The Spring-Summer 24-p. suPPlement can be used anytime during these seasons, but a suggested date is prior (Ptease turn to page 31)

Western Lumber and Bullding Malerials

tion. Mel Jaffee states that this is one of the strong points of National: training and opportunity the employees can see and believe in.

National makes it a half-dozen

A T a time when manY home im.f-\provement chain stores are reporting diminished earnings one of those bucking the tide and succeeding is National Lumber and SuPPlY.

Their April opening of a 60,000 sq. ft. Torrance. Ca.. store adds even more believeability to their claim of good business timeS. The oPening broke a// sales records and, even more importantly, the figures went through a// departments, sale and non-sale merchandise.

National is open weekdaYs from 99 and Saturdays and Sundays from 96: but long opening hours are not the key to their success. All their new yards are under roofl no open bins at the mercy of the weather.

They also feature l2 foot wide oPen doors so customers can load whatever they buy and not have to fight a normal door coming or going.

Each of the six stores has its own ready-warehouse. However, the main warehouse in Anaheim, Ca., is expected to supply the bulk of merchandise which is not shipped directly to the store from supPliers.

During their 28 Years in business, they have evolved from a small "mom and pop" lumber Yard into a mass merchandise operation.

Advertising has alwaYs been goaloriented and ran as high as 1O% in

their beginning years. Today, advertising expense is well below the traditional percentage.

Stores are located in Los Angeles and Orange County with their primary selling areas abutting each other from El Toro to Hermosa Beach and northeast to Huntington Park.

With the addition of this sixth store National expects to gross approxlmately $23 million rn 1915 and, so far, everything is running according to projections. National is heavily retail,but does accept contractor and industrial accounts. In addition to the usual bank credit cards National has its own charge card system.

The president of National Lumber is Mel Jaffee. He is assisted bY his brothers, Gene and Steve. Chairman of the board, So1 Jaffee, is still active in the business, but can enjoY the luxury of extended vacations when he wishes.

National adheres to a policy of promoting from within. To prevent an ingrown situation or lack of talent, they encourage and train their outstanding employees for executive positions.

General Manager Pat Farrah rose from a stockman to vice-president in twelve years. However, that doesn't tell the story of the manY extra hours a day Farrah put into his retail educa-

National is currently studying the feasibility of two additional stores this year in selected locations, but that won't change their policy of always running in the black. "There is a big difference between borrowing for growth and running a day-to-day business at less than required sales," Jaffee said. "We know that difference and don't forget it."

They maintain a "good/b etter/best" merchandise mix and offer dePth in every department.

Story at a Glance

Opening its sixth store, National Lumber broke all sales records in everY department expected chain-wide gross: $23 million Plans call for two new units in1975.

Their advertising has been written up in the editorial columns of two major Los Angeles/Long Beach daily papers and is studied in advertising classes in three junior colleges as well.

When we read their ads and catalogs it was like reading modern humor. National underplays its importance and its specials even to the point of lampooning an article like a Beach Backrest, " if you weigh more than 150 lbs.,goodluck"or Cabinet Pulls that "attack you when you're not looking and are guaranteed for a full year not to turn green." Advertising in 14 newspapers and direct mailing millions of catalogs over the Year, National saturates its primary selling area.

railings,

SMOOTCHING it up at customer service counler, (1) happy couple totes home the day's shopping. (2) President Mel Jaffee stands by drag racing car used by National as a crowd puller. Note motor oil, other automotive items behind car. (3) Grannies' too' make intense shoppers, even among aisles of auto-related merchandise. UniJorm gondola height gives clean, open look. (4) aisles are kept clear of jumble, with Jree standing displays scatlered throughout. (5) There's no substitute lor a real living, breathing human being to demo a product. (6) Garden' outdoor living products are grouped into effective display; note cabinets in background. (7) Comprehensive light fixture display carries tags with price, stock number and National's name. Area sells both hanging fixlures and table lamps. (8) Plywood and panel stacks are close to moulding and related items' which are displayed verticallY.

MERCHANT

HOUSE within a house. Bel-Air Doors are handsomely displayed along with brick, carpet, basketball backboard, wrought iron

and even a lighted lamp post. Note entry at middle to inqide of display where more Bel-Air doors are vertically positioned'

How to sell more plywood

\ I tlN friends, influence customers, V V increase sales and outshine the competition - d,azzle them with your knowledge of plywood by taking advantage of training aids offered to dealers by the American Plywood Association.

The dealer with a knowledge of his product can outsell his uninformed competitors while reducing customer complaints. And, a knowledge of one product - plywood - can help increase sales of related items such as lumber, nails, paints and tools.

The APA has two training kits speci fically designed to help the retailer, his employees and his customers learn what can be done with plywood, how to match the best grade and thickness to a particular use, and how to work and finish plywood.

Deuler Training Kit: Treal yourself and your employees to this markettested program of a 30-minute slide show (80 slides), cassette tape, and "How To" books.

Do-It-Yourself Training Kif.' A crash course of carpentry and plywood and a great show for your customers. Thirty minutes of slides, cassette tape, and "How To" books.

You may borrow one or both kits

Story at a Glance

A rundown on a number of excellent plywood association dealer aids to help increase plywood sales to contractors, d-i-yers also kits to help train your employees.

free from the APA for 30 days. Or buy your own kit for $25. Send training kit orders to advertising dept., APA at the address below.

Also available is a wide range of literature designed to help the retailer sell more plywood by increasing both his knowledge of the product and his customers' awareness of the material's potential uses:

Plywood Reference Manuals: Complete information packages designed to help you answer virtually any complex question about plywood applications in four basic areas: over-the-counter, construction, industrial and agricultural. Individual manuals are $1.70 each, $6.80 for a set of four.

Plywood Space Shapers (Form Y660): A package of l0 uncomplicat-

ed plywood plans designed to give your customers ideas about how they might betteruse the space in their home. One dollar for a set of 10 plans.

Plywood Handy P/ars.' Start a buying spree by giving (or selling) your customers these clever plans for everything from extensive outdoor projects to indoor toys. Plan catalogs (Form Y630) are $5 for 100, consumer price is 50d each.

Some Solutions for Clutter (Form Y4l5),7he Art of Adding On (Form Y416), Easy Changes, Large and Small (Form Y4 l7): A series of three 16page color brochures that describe and illustrate several handsome, practical home improvement projects. One hundred copies cost $7, consumer price is 50d each or a set of three for $ l.

A Sampling of Plywood for Paneling & Siding.'(Form Y345): An illustrated 4-page guide to the various textures and patterns of decorative plywood. Cost of 100 copies is $3.50, single copies are free.

"How To" Package (Form X474): Basic, easily understood and illustrated descriptions of 14 steps of house construction, from foundation layout through roof sheathing. Price per 100 sets is $ 12, single set consumer price is $1.

The Plywood "How To" Book (Form V605): Plywood's uses and advantages are outlined in this 24-page booklet, along with valuable information on how to buy, specify, work and finish plywood. Cost for 100 copies is $9.50, consumer price is 50c per copy.

Everything You lUanted to Know About Plywood (Form X505): The plywood encyclopedia in layman's terms. Fifty-four pages of answers to questions most asked by builders, contractors and handymen. Fifteen dollars for 100 copies, single copy price to consumers is 50d.

Guide to Plywood Grades (Form Y390): Complete with key plywood definitions and grade-trademark identification charts, this 4-page brochure contains information on plywood grades and recommendations for plywood thicknesses and support spacing. Cost for 100 copies is $4, single copies are free.

For free single copies of any of the above publications (with the exception of the Plywood Reference Manuals) write to Mrs. Jan Levick, publications dept., American Plywood Association, I I l9 A St.,Tacoma, Wa. 98401. Please include form number(s) with literature requests. Shipping charges for bulk orders are additional.

PLYWOOD association training kits have a wealth of intormation for dealers and their stafJs on basic plywood subjects.

John Hollsteln worksforyou!

He's not on your payroll, but John and everyone else at Crown Cedar works for you.

He maintains a complete inventory of Western Red Cedar in:

o 2" and 4" rough stock

. fencing materials

o select tite knot

o clear

The last two are available in the patterns of your choice. All orders available in LCL, truck and trailer and carload lots.

John works for you, so give him a call.

714-637-1570

Big response to redwood garden grades promotion

Reader response to the current California Redwood Association advertising and promotion of garden grades has been heavier than expected, indicating that garden and home improvement are as gung-ho as projected, and that consumers are interested in the lower-priced knot and sapwood grades.

The CRA has been pushing .garden grades in consumer shelter magazines

and in the so-called "do-it-yourself' publications with both advertising and publicity. The program will continue through June.

Decks and the new CRA deck booklet have been the focal point of the promotion, with a four-color deck ad and two national magazine covers (Popular Mechanics and l,lorkbench) among the highlights.

Individual inquiries are coming in at the rate of 500 per day, most of them including 50d each for the deck booklet and many enclosing $l for a booklet package.

Promotion-minded wholesalers and dealers are ordering literature and dealer aids through CRA member mills to take advantage of the Spring selling season.

Since 1928

Oualified by Erperience to bs of Service

621 West l52nd St" Gardena, Ca.90247

OUTDOOR REMODELING projects like this 635 sq. ft. redwood deck have become increasingly popular this year, resulting in a nationwide boost in demand for redwood commons (garden grades).

Supplies of these economical grades have been ample and industry Jorecasts call lor a continuation of the bright supply-demand picture.

Dier Lumber, a wholesale distributor, has moved to new Hq. on Florin Rd., Sacramento, Ca... Roger Baer, formerly of llest Range Corp., has opened his own wholesale firm, Califomia Pacific I'lholesale, Glendora, Ca....

Optimism has begun to return to the industry as more and more signals appear favorable...problems still abound, but the gut feeling is one of tentative confidence...

J. S. Norman, president, Nt'I. Assn. of Home Builders: o'Forthe lst time in more than 2 years we see encouraging signs for our industry"...American Plywood Assn.'s industry demand forecast says market improvemenl is most likely to be well underway in the 2nd half of '75, linked to a general housing recovery...

National Building Material Distributors Assn. survey found almost 213s reporting expected remodelingfmodernization to be up...Masonite says because of its optimism for building and building materials it plans to introduce a no. of new products in '75...

Consumers are beginning to spend more, inflation is abating... Business lleek says: "a clear majority of economists expects a revival of economic activity to begin sometime in the third quarter, if not before...net savings inflow at s&ls in Mar. set an alltime record...

Housing starts in the West in Mar. were up 46.2% to 228,000 units, permitsup 2.4% from Feb.; nationally starts were virtually unchanged at 980,000 on a seasonally adjusted annual basis... the Northeast continues to be the big drag in the nt'l. housing picture with starts down 53.9% from Feb. (most recent figs.)...

New HUD Secretary Carla Hills infuriated the home bldrs. by OKing a r/z point boost in the

FHA/VA home loan rate; builders feel this will stifle the longawaited housing recovery...lack of demand for wood chips continues to cloud the question of increased mill production with its resulting effect on prices as business picks up...

The U.S. Senate has passed a bill to provide substantial mortgage aid, but at presstime reports indicate President Ford will veto the measure...Cal Colvin, NFPA, has testified before Congress against a land use bill by Sen. Henry M. Jackson (D.-Wa.) saying it would create a timber and paper shortage paralleling the energy crisis...

Robert E. Flowerree has been named president and chief operating officer of Georgia-Pacific, Ro b er t Pamplin rcmains chairman and chief exec. officer...G-P also announced plans to merge Exchange Oil & Gas Co. in a $58 million stock swap...

Lumberjack Home Improvement Center has opened a 25,000 sq. ft. store in Orangevale (Sacramento, Ca.); it's the company's 3rd outlet...construction is proceedingonanew 8 acre operation for Sutherland Lumber and Home Improvement, City of Industry.

Boise Cascade plans a $6 million combination small/large log mill and chipping facility neat Aberdeen, Wa.; it will eventually employ 50 people..G-P has moved its wholesale bldg. mtls. distribution center from Portland to nearby Beaverton: facility has 103,800 sq. ft....

North American Wholesale Lumber -Assr. has moved its N.Y. offices to Clifton, N.J. 07013 (P.O. Box 713) and has begun publication of "Market Observa' tion and Expectation, a marketing newsletter to "provide a feel for near term prospects in wood products markets"...

Kresge has dropped its revolving charge account program as it had invested $ 100 million in the program and only 3.4% of its business was involved with the Kresge card, most of its customers preferred bank cards or cash bux...

Legislation to morq than double the size of the- Redwood National Park,'intro'd bY two California Democrats Reps. Phillip and John Burton, has been roundly denounced bY industry spokesmen for its potential of costing 1000 timber-related jobs in already depressed areas adjacent to the park...

Ernst Home Centers expects to open its new Salt Lake CitY store in a matter of weeks, units in nearby Orem and Granger open later this summet...PaY'n Save Home Centers are opening new 52,000 sq. ft. units in Redding and Sacramento, Ca. this mo.; they plan to open their I st Hawaii center next year...

Rocklin Forest Producfs, Roseville, Ca. has acquired a millwork plant in Cottonwood, Ca., renamed it Rocklin Moulding and is selling its output from the parent firm's Hq....Owens Corning says insulation sales for existing housing is up in '75, with a potential over the next 12-15 years of 18 million homes, a market worth, roughly, $3.2 billion...

SEnt'-^-

GALENDAR

MAY

National Hoo-Hoo-Ette Clubs - May 9'11, 13th annual convention, Red Lion Motor Inn, Redding, Ca.

Construction Specifications Institute Suppliers' ShowMay 15, Cal Expo, bldg. A., Fairgrounds, Sacramento. Ca.

Arizona Lumber & Builders Supply Assn. - May 15-17, convention, Double Tree Inn, Tucson, Az.

Oakland Hoo-Hoo Club - May 16, annual Reveille' Willow Park Golf & Country Club, Castro Valley, Ca'

Orange County Hoo-Hoo Club - May 15, lst annual ladies nite spectacular, Newport Harbor Cruise.

Spokane Hoo-Hoo Club - May 19, meeting, Spokane Community College, Spokane, Wa.

San Francisco Hoo-Hoo Club - May 21 , meeting, The Storyboard Restaurant, San Francisco.

Black Bart Hoo-Hoo Club - May 23, annual meeting, Noyo River Inn, Fort Bragg, Ca.

Inland Empire Hoo-Hoo Club - May 23'24,22nd annual Iadies nite, Erawan Garden Hotel, Indian Wells, Ca.

Southern Furniture Manufacturers Assn. - May 27-30, productivity seminar, Marriott Hotel, Los Angeles.

tclrqucrrt-Wolf e Lumber Co.

510 West Grove Orange, Calif . 92665

(2r3t 625-1494 (714) ssE-2S5s o'.4l998'1212

Spokane Hoo-Hoo Club - May 30, meeting, Trio Restaurant, Spokane, Wa.

JUNE

Rogue Valley Hoo-Hoo Club - June 4, family nite, Rogue Valley Country Club, Medford, Or.

Los Angeles Hoo-Hoo-Ette Club = June 9, meeting, (place to be announced).

Norihwest Hardwood Assn.June 9-10, spring meeting, Salishan, Gleneden Beach, Or.

Los Angel6s Hardwood Lumbermen's Club - June 12, meeting, Velvet Turtle, Los Angeles'

Black Bart Hoo-IIoo ClubJune 13-15, annual family weekend, Knocti Harbor Inn, Clear Lake, Ca.

Western Housewares Conference & ExpositionJune 15' lT,Anaheim Convention Center, Anaheim, Ca.

Forest Products Research Society - June 15'20, annual meeting, Jantzen Beach Thunderbird Motor Inn, Portland. Or.

North American Wholesale Lumber Assn.June 15'20, 83rd annual meeting, The Homestead, Hot Springs, Va.

San Francisco Hoo-Hoo ClubJune 18, meeting, The Storyboard Restaurant, San Francisco.

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CIUFI AE'TH ANI\IIVEFISAFIY MAY 195ClMAY 1975

We have enjoyed oun 25 yeans, a pleasant and wondenful nelationship with all of oun cusEornens and suppliens.

To all of you who have rnade oun success possible, we offen oun sincene gnatitude.

SIE! SIMMC'NA ANE' THE ENTIFIE STAFF

By KENT MOXEY executive vice oresident

f NfHuSlnSM? Involvement? Colr operation? Gung Ho?

The New Mexico lumbermen are putting all those things into force getting ready for the 82nd Annual Convention of the association at the Albuquerque Hilton Inn, Sept. 24-26.

Lumber and building materials dealers from ldaho, Utah, Wyoming and Colorado will join with the New Mexico people for a great get-together. Viva La Fiesta!

Nino Trujillo is chairman of the whole affair. And he has a lot of active help from Charley Smith, association director from Roswell, who is vice chairman.

Frank See of Duke City Lumber is heading the "host program" for supplier participation. Bill Grimm, R. W. Specialties, Inc,, Denver, will assist him. Bill Brock from Santa Fe and Jim Quillen of Thunderbird Steel are in charge of golf arrangements.

News around the region: Art Wintheiser now owns and operates Wegman Lumber & Hardware Co., in Albu-

querqqp. Don Kreager is new manager of Wickes in Boulder. Don Herschman is new manager of Building Materials Supermart in Boulder, Howard Henry is manager of Foster in Burlington. Bill Anderson is new manaser of Maw-

son in Loveland. Harry Wesson is new manager of Bowman in Artesia.

Hollywood Lumber Co. in Ruidoso is now Thunderbird Store, Tommy Polly, manager. Swenson Lumber in Laramie is now Foster Lumber Co., Bill Swafford, Manager. Vern Thompson now works for Management Advisors, Inc. in Salt Lake City. Keith Kirby is new manager for Foster in Saratoga. Terry Diehl isnow in the purchasing and brokering department of Diehl Lumber Products in Salt Lake City.

Monlono Building Mqteriol

Deolers Associotion

59601, (,106) 112-2120

By R.V. PETERSEN executive secretary

T HE controversial quality of legisI lation emanating from the current Montana Legislative Assembly may qualify the session as outstanding, certainly one of the most predictably confusing.

Seemingly plagued by lack of organization and by vacillation, it has failed to demonstrate a definitive, consistent purpose. Characteristic has been the frequent rejection and subsequent successful revival of legislation of varying purpose at the considerable extra expenditure of time, effort and money.

A frequent criticism during the session has been that a general "antibusiness" atmosphere has pervaded most considerations. Although the claim is heatedly refuted, from a businessman's point of view the legislative trend has been toward harrassing, restrictive, punitive controls of debatable benefit to the economy.

A seeming general indifference to the increasing tax and expenditure burden for the state is evident in much of the action, and stems, perhaps, from the number of legislators unburdened

(Please turn to page 6ol

325 Fuller Avsnue, H€leno, Monlono

NdR#ffiw'H6#'''M

F1n FFnr'\n/-

By ROSS KINCAID executive director

f,/lev 18-20 are the dates of MWBMA's I lth Annual All Industry Marketing Conference and the location is the outstanding Salishan Lodge on the Oregon coast.

Robert Mullen, manager Western region, building products div., of Armstrong Cork Co. will be keynote speaker.

His subject, "A Positive View of the Business Environment." Right on for a conference with the theme: "Business is Good!" There will be three excellent panels with topnotch participants: (l) Young Westerners, (2) manufacturers and distributors,

(3) retafl dealers.

Each will, by case history, illustrate how they maintain good business and profitability during these times in a shaky economy. Three roundtable ideaexchanges will follow.

Tuesday will present something new...it will be a fun-day with many options: golf, tennis, bottom fishing, touring, swimming, bridge or loafing. The conference will wind up with a dinner and "Strike It Rich"-an opportunity to share in many fine prizes.

The NLBMDA marketing and merchandising committee meet in Seattle during March. Following are comments taken from the meeting report by E. Gordon Seiler, marketing manager, retail group, Georgia-Pacific : "Inflation, environmental controls, and energy problems will dramati-

ARIZONA

By FRANK DA executive vice president

THe association office has been I working the past few months with the director of the Arizona Insurance Dept. and the National Rating Bureau on establishing a Workmen's Compensation rate for inside employees.

Up to this time there was one rate, code 8232, covering both inside and outside employees.

Since the building materials industry has modernized in the past decade to building material centers the result has been an increase of inside employees not exposed to the hazards of those working outside. We felt our request was justified.

We were advised on April lst our request had been granted.

The new code will be 8232 for outside employees and 1258 for inside employees. This will mean a considerable reduction on the inside rate and a slight increase for outside rate.

In other news, four people representing ALBSA were in attendance at the third annual conference with Cong"ress sponsored by NLBMDA.

Those in attendance from Arizona were: Al Schechter, president of ALBSA, and v.p. of Sunset Lumber Distributors Tucson; Dean Drake, general manager, O'Malley retail div., Phoenix; Charles Ray, president of Ray Lumber Co., Phoenix; and yours truly.

All roads lead to our annual convention in Tucson, May 15, 16, 17. A fine program is set for the affair with a big attendance expected.

cally affect our personal lives, as well as businesseg in the years ahead. The distribution of building materials, as well as many other products will be affected by the pending elimination of some 6,000 miles of railroad track, primarily in the eastern part of the United States. With this track reduction, the importance of a good warehouse distribution system becomes even more vital.

Prices of most products, especially energy related, will increase, and in an effort to maintain lower cost of sales. the functions of an outside salesman will probably change. The end result may be fewer personal sales calls and more emphasis on telephone solicitation. Generally, all products are in good supply for 1975, with the possible exception of roofing, which is still under some supply/demand pressure.

Housing forecasts for the 19751976 period are generally all less than two million starts-perhaps this is the reason why most manufacturers are placing product and advertising emphasis on the do-ityourself market for the next two to three years.

Overall, the general concensus was: a sluggish first half in 1975, and a brighter third and fourth quarter. Inflation, high unemployment, high costs, more government controls and regulations, and higher money costs are here to stay."

Participating from WBMA were Vern Greer, John Kendall, Wayne Mattson, Jerry Williams and Ross Kincaid.

T HE end of a year as president of I LMA has arrived which makes me a has been but don't count too much on my not sticking my nose in industry affairs now and again.

I believe every dealer should remain an active part of his industry association and I intend to follow my own precepts. It may be for a selfish purpose as well, since serving the association also keeps me current in industry problems and helps me find solutions to my own problems. I must confess that I have received every bit as much as I have given.

My sincere appreciation goes to the board of directors, executive committee, staff and committeemen of the association for their outstanding support. My personal thanks to each of you as dealers for your support of our industry during this past year of turmoil and challenges.

Since this magazine is subscribed to by Western region dealers it should be of interest to all of you to know that the presidents and executive v.p.s of LMA, Lumber Association of Southern California, Arizona Lumber & Builders Supply Association and Western Building Material Association (Mountain States and Montana were unable to attend) met in San Francisco April 8-9 to determine how we could better serve our membership. Since all of us in the Western area have similar problems it is vital that the associations meet periodically to compare notes and to maintain the rapport of the Western dealers as a very important group.

LMA has developed a program to conduct noise surveys for dealers to be in compliance with OSHA requirements. The association has received over 100 requests for surveys and they will be conducted during the summer.

To all of you, thanks for making my year as president one to remember.

PROMOTION - siding, railing of tight-knotted Weslern red cedar boards enclosing handsome deck of cedar 2x4s is illustrated in new Home Beautification Concepts press kit, part oJ nationwide publicity campaign to daily, weekly newspapers by Western Red Cedar Lumber Assn., to boost dealer activity in new home construction, remodeling, outdoor living, d-i-y markets.

ABACKGROUND TO THE THREATENED "LOGGERS WAR"

The environmentalist threat to intelligent timber management

By Charles R. Batten California Forest Protective Association

DASS a strong state EnvironmenI tal Quality Act, patterned after the National Environmental Protection Act; add one strong Forest Practice Actl mix well with a formal opinion by a Deputy Attorney General who is also an environmental activistt season with one court ruling: appoint a vice president of the Sierra Club as chef: pour generously over a boiling cauldron of discontent caused by already severe unemployment and depression - and you will have a full powder keg that needs only one spark to cause it to explode.

The boiling mixture is heard nationwide, as the conflict continues over who should have the last word in planning timber operations on private lands in California: the landowner and his professional forester, or the State.

In January a preliminary court ruling in a case brought by the Natural Resources Defense Council against three companies operating near the Redwood National Park. ruled (on a technicality of law still being disputed) that activities under the state's strict Forest Practice Act are also subject to the California Environmental Quality Act (cEQA).

Immediately, word went out to the field offices of the state Division of Forestry to hold up the processing of timber harvest plans (required under the Forest Practice Act) pending the issuance of regulations for the preparation of environmental impact reports (EIRs) required by CEQA.

"Emergency" regulations were issued, governing the processing of all except the most "sensitive" plans with a "negative declaration" - a statement that the impact on the environment is minor and an EIR is not required.

But still the log jam of unprocessed plans piled up. Finally, on April 3, the director of the Conservation Department signed emergency regulations

which established a "functionally equivalent" process. It added an "environmental addendum" to the timber harvest plan, and provides that plans be reviewed by a team

Story at a Glance

The damage caused by environmentalists to California's already weakened timber industry is a probable preview of coming hassles in other Western states possible results include restricted su pply, increased prices for wood products all down the line .... question: does the landowner hold the land for "the greater good" of society?

Public notice is given, and the public invited to comment on any plan. The regulations provide that "Judicial review of any final action of the State Forester or the Board of Forestry may be had by any person..." The log jam has finally been broken and plans are now being approved by the state, often after the imposition of additional conditions beyond those required under the Forest Practice Act.

All of this has been in spite of the final judgment of the Court, which confirmed that CEQA must apply to timber harvest operations, but which also said: "Appeal of this judgment shall operate as a stay." The case has been appealed. The Secretary for Resources has been petitioned to repeal her emergency regulations, and a hearing has been set. After administrative procedures have been exhausted, the issue is expected to be taken to the courts.

Opponents of the state's hasty action contend that the Resources Agency has taken authority specifically delegated by the legislature to the Board of Forestry. By law, the Board develop-

Lumber and Buildlng Materials

ed the forest practice rules and the timber harvest plans. The State Forester was given no legislative authority to overrule the Board, but he has done that by requiring a two-page "addendum" to the timber harvesting plans, and by specifying conditions under which timber harvest plans are approved.

Individuals in the Division of Forestry have broad leeway under the present legally questionable regulations to determine what is a "sensitive" area, where timber harvest plans may be altered or rejected, with no guidelines of any kind.

The state's action has been likened to putting the professional forester (licensed by the state) who prepares a timber harvesting plan in the position of a surgeon performing an operation with a committee of laymen looking over his shoulder, each giving him directions, and telling him what tool to use.

The imposition of the state's will over the landowner and the orofessional forester will inhibit innovation and the search for better ways of doing things. In the long run, it will result in less productivity from forest land.

The cumulative effects can be great. A timber operator whose harvestingplan is subject to change before it is approved by the state has no way of knowing what his costs will be. He cannot purchase timber in advance. No bank will loan money unless it has reasonable assurance of a profitable operation by the operator, and financial sources dry up.

The result, if the present requirements are not lifted, will be two-fold. First, the landowner will receive lower prices for standing timber, and there will be less incentive for him to practice good forestry on his property. The second result will be rising prices of products to the consumer because of the niore limited flow to market.

Though the boiling controversy in northern California appears to be an isolated issue, it is part of the nationwide movement toward more stringent state and federal land use controls. It is part of a national movement to change the traditional public concept of freehold land ownership (where the owner may use, enjoy, sell or give away his land) to the concept of "social property," where land and other resources belong to society, and the owners merely hold them by permission of some superior authority - a concept firhich is a reversion to the feudalism which was abandoned in this country more than 200 years ago.

Ole's Buys 7 Build n' Saves

In what will probably prove to be one of the more spectacular home improvement center growth stories of 1975, Ole's Home Centers, Rosemead, Ca., has acquired the seven stores of Build 'N Save to become one of the largest privately-owned home improvement center chains in the country and the largest in the important California marketing area, according to Max D. Knell, president of Ole's and Harvey G. Knell, exec. v.p. Acquisition adds 275900 sq. ft. of store sales area to the 650,000 sq. ft. of Ole's existing l3 stores, resulting in a new total of 925 ,000 sq. ft.

Four of the Build 'N Save stores are in bustling,heavily populated Orange County (Garden Grove, Orange, Anaheim and Fullerton) and three are in Los Angeles County: Lakewood (Long Beach), Torrance and Carson.

Build 'N Save store locations strategically compliment existing Ole's Home Centers, which are in Pasadena, Rosemead, Covina, West Covina, Hacienda Heights, Upland, Fontana, Riverside, San Bernardino, Northridge, Reseda, Burbank and North Hollvwood.

NAWLA To Homestead

Forest products distributors and manufacturers from all over North America will converge at the world-famed Homestead resort in Virginia, June 17-19 for the 83rd annual meeting of North American Wholesale Lumber Assn.

It will emphasize '?rofit Through Positive Actions" in business sessions designed to return the delegate to his tirm with tangible programs to enhance company profitability.

Over 750 delegates and their wives are expected to attend.

deailers amd ilook fion performance ..'rh

cal|$ t{iil ll|e

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FAMOWOOD

is the PR0FESSI0ilAI'S Att PURPOSE ptASTtC

Boat builders, furniture makers, cabinet makers, etc. have found rt tne 0ne sure answer to gorrecting wood defects, fillins wood cracks, gouges, covering countersun-k nails and scr6ws. -

Can be used under Fiber Glass! .M%

Ready to use right out of the can, Famowood! applies like putty-sticks like glue; dries quickly; won't shrink; takes spiiit stains, and will not gum up sander. Waterproof and weatherproof when properly applied. A ilettfillei 16 matching wood cotors

D&R supplies dimension lumber, precision-trimmed studs, cedar sidihg, shakes, shingles, moldings and many other specialty lumber items throughout the West . . . by the most eff icient transport . . . rail, truck or ocean barge.

For nearly 70 years Dant & Russell has marketed forest products f rom the Pacif ic Northwest manufactured for the western construction market.

In Southern California, call our representative, A. W. "Art" Neth at 872-1280 or 783-0544 DANT

1221 S.W. Yamhill St. Portland, Orogon 97205 (5031 221-1644

Nearly 70 Years Marketing Pacific Coast Forgst Products

Thc Orange County' IIoo-[loo Clr,rb. newest affiliate in thc coutrlry's oldest induslrial 1'r'aternity, nret recerltl)' irl

MERCHANT MAGAZINE'S (1) Dave Cutler and Chuck Caple, headman for the Ward & Flarrrngton Stores. (2) Dick Mellen, Dave Waterman, Dick Gavis, Gary Mellen (3) Andrew Ersek and John Hull, South Bay Redwood. (4) Pete Peterson, Frank Rhoades. (5) Al Reynolds, speaker Willam N lnsley, Gil Harris. (6) Mlke Moseby, Denny Curran, Steve Overton. (7) Ed Seymour, Ray Shanaie t, 41 Carney

Millwork, Moulding Outlook

Richard W. ONeill, nationally known housing consultant and president, Housing Advisory Council, Ltd., told members of Western Wood Moulding and Millwork Producers that he projects," ...1.4 million new starts in 1975, TOVo of them single family," 'ofherefore," O'Neill said, "because of the higher percentage of single family starts, the market for moulding and millwork products should compare to the level of business if starts were 1.8 million."

In a presentation atW\44\,IMP's SemiAnnual meeting in San Diego, Calif., O'Neill struck out at government inefficiencies and their negative effect on housing and the economy.

Citing budget deficits and historical precedent O'Neill cautioned not to expect much help for housing from the federal government.

"On the brighter side", said O'Neill, "because of the steady upward trend in land and real estate values, a home continues to be a family's only real hedge against inflation. Couple that with the fact that, after all factors are applied, the U.S. can, in non-recessionary times, absorb at least 1.8 million new dwelling units per year, and the long term outlook is bright indeed."

During the business meeting, significant new standards for mouldings and exterior door frames were adopted by the moulding producers.

Copies of "From Tree to Tlim," an 80-p. salesman's guide to wood moulding and jambs, was introduced to the members. It is readv for distribution this month.

Replacing Macko in managing the San Jose center is Harry McNamara who has been managing the Oakland operation.

The new center provides complete wholesale wood products service for retail lumber and building materials dealers and industrial accounts.

New Pallet Record

The National Wooden Pallet & Container Assn. reports that in 1974 Ihe wooden pallet industry established a

new all-time record for production and sales - the 14th time in the last 15 years that this fast-growing industry has set a new record.

An estimated 205,146,00O pallets were produced and sold last ycar. This compared with 185,401,000 in 19731 154,694,000 in 1972', 138,M6,000 in 1971: 126,300,000 in l97O'. and 133,686,000 in 1969.

Dollar volume of pallets produced and sold in 197 4 was $ I ,206 ,259,OOOthe first time the wooden pallet industry reached or exceeded $l billion.

New Weyerhaeuser Center

Weyerhaeuser Co.has opened a new Bay Area Customer Service Center on 7th acres of land in Hayward. The complex consists of a 46,000 sq. ft. warehouse plus four storage sheds totaling 30,000 sq. ft.

Northern California district manager James Anderson said the new Hayward center consolidates previous smaller Weyerhaeuser wood products facilities in Oakland and San Francisco, which are being closed.

Manager of the new center is Andrew P. Macko, Jr., who has been in the Bay fuea for the past 13 years managing operations in San Francisco, Oakland and San Jose.

Pacific coast hardwood distributors

/\ DVERTISING and promotion, .f1,metrics. election of new officers and a good deal of discussion about the current state of the hardwood business highlighted the recent 5 2nd annual meeting of the Pacific Coast Wholesale Hardwood Distributors Assn.

Drawing members from four Western states and Canada to La Costa, an elaborate spa near San Diego, the opening meeting heard The Merchant Magazineb David Cutler urge the members to use both advertising and promotion to expand into new areas and draw more from existing markets.

The West Coast Lumber Inspection Bureau's comprehensive review of present metric options for the wood products industry was reviewed and members were urged to seriously consider the coming conversion. Outgoing presi-

dent Jack Millikan. Lane-Stanton Lumber Co., reminded them that the metric changeover was inevitable and that in

Story at a Glance

Don Reel elected new president promotion and advertising, metrics and business conditions get going over at 52nd annual,. .. nextyear's meeting: Arizona Biltmore, Phoenix.

October, 1976 the National Hardwood Lumber Assn. will submit rule book changes to its members for approval.

PACIFIC GOAST group included (Front row) Don Reel, Bud Baker, Jack Millikan, Bob Taenzer, Ed Bauer, Roy Stanton, Sr. Second row: Bill Fahs, Gordy Frost, Jim Spellman, G.T. Frost, "Mac" Mac Beath, Jim Dugan, Bill MacBeath, Leonard Hall. Third row: Don White, Sr.,

Whether metrics will surface then is problematical at this stage, but Millikan suggested "now is the time for feed-in from industry to the applicable groups that will make the rules."

A new color movie on hardwoods, professionally produced at the instigation of MacBeath Hardwood Lumber Co ., was screened for the members who received it enthusiastically.

New officers for '75:76 are president, Don Reel: lst v.p., Bill Sauder; 2nd v.p., Jim Spellman, sec.-treasurer, Bud Baker.

A highlight of the social events was the recognition of Bob Taenzet's 58th (yes, 58th) wedding anniversary that he and his wife celebrated during the convention.

Next year's meeting is tentatively set for Feb. 22-25 at the Arizona Biltmore in Phoenix.

Ken Tinckler, Sid Simmons, Roy Stanton, Jr., Lyall Bell, Dick Quarg. Back row: Jim Sullivan, Keith Swaner, Victor Simmons, Werner Richen, Don White, Jr., Dave Cutler.

(Continued from page to) or during the industry "May Home Improvement Month" promotion when many cities and towns have a community program. Mailing date for the Spring-Summer supplement to l0O0O newspape,rs is early March.

The Fall-Winter 24-p. zupplement can be used anytime during these seasons. The theme for this supplement is "Enerry Management is a Family Affair...Improve Your Home." Mailing date for the Fall-Winter supplement to 10,000 newspapers is early August.

Both supplements' formats are prepared so a newspaper can use as cameraready art after selling the open ad spaces to dealers, home improvement centers, contractors, utilities, financial institutions and local business establishments selling home improvement decorating, home improvement or re-

lated products and services that contribute to better living and energy conservation.

The 1975 "How to Participate in

Home Improvement Time" booklet is available by writing to "Home Improvement Time," P.O. Box lO2, Carnegie, Pa. 15106.

"4fter 25 91utt ln the uorid prcducls busin6s, I am prcudto announce the opldrng oI my ownwholesrile company. Pleagc call R & L Wd hoducts wheneuer Wu ned mrc, Douglas Ftn White H4 Reduood, &dar, or Spruce cnfload - or - truelr & tmilef.

-Ray Llzotte

R & L Wood Products Co.

7frX) Pierce Ave., Whittier, Ca. 906i08 P.O. Box 686

PTNE * DOUGTAS FTR * II'TIITE FIR

FUNTIME at Ladies Night soiree held by Redding, Ca.-based Shasta Hoo-Hoo club. Each lady was gifted with a potted tulip, courtesy oi the club. All smiles are (1) Mr. and Mrs. Paul Mundinger, Mr. and Mrs. Lee Oster and guest, Mr. and Mrs. Ernie Lee. (2) Mr. and Mrs. Mike Webster, Bob Mckean.

PERS@NALS

James R. Shuck has been named new president and chief exec. of Building Material Distributors, Inc., Galt, Ca., replacing the late Bill Grieve. He joined BMD in 1952.

Clyde Hughes, Rosboro Lumber, SprrnS field, Or., is the new pres. of the American Institute of Timber Construction. Others elected at their Palm Springs 23rd annual were Thomas W. Jones, v.p. Elected to the board: Robert E. Eby, Weyerhaeuser, Tacoma; Donald P. HarPer, Timfab, Clackamas, Or.; Ralph A. Heiken, Timberweld Mfg., Columbus, Mt.

Phil Newlands has opened a Portland buying office for Galco Wood Products, Tacoma, concentrating on Alaska business.

Jim Acton is the new gen. mgr. at the Fresno, Ca. operation of International Forest Products, Chino. Tom Pollard is IFP's new sales coordinator, according to Phil Butterfield, pres.

Lloyd Webb, Vance Lumber Co., and Murray Marsh, Tacoma Lumber Sales, are back in their respective City of Industry, Ca., locations after a joint trip through the northern California mill countrv.

Werlern Lumbcr rnd Bulldlng Melerialr MERCHANT

Art Wall is now representing NeisenWard Forest Products, Ft. Bragg, Ca., in the San Francisco area, according to Bill Neisen, pres. Wall retired from Arcata Redwood rn 1973 after l0 years with the company.

Frank Stanek is the new mgr. of West Coast and Eastern sales for Kaibab Industries, Phoenix.

Howard Christensen. William Erickson. Gary Kirscher, Terry Shaffer, and Tom Horstmann are new members of Spokane Hoo-Hoo club.

Dennis Conlon has returned to L.A. from Woodland, Ca., where he and partner Keith Danley are setting up a wholesale wood products business. They hope to be off and rolling by mid-summer.

Robert J. Flohr, Georgia-Pacific inside salesman at Sacramento, Ca., has won a "Salesman of the Quarter" award, according to Stanley Dennison, v.p.distribution.

Seth Potter has left American Forest Products after 28 years with the company to become the new national sales mgr. for Dant & Russell, Portland.

Robert M. Forward is the new sales mgr., plywood and hardboard, at Publishers Forest Products, Portland, according to C. C. "Smokey" Pittman.

Tom Richards, Idaho Forest Industries, was a recent speaker before the Coeur D'Alene Kiwanis Club.

Bill Bellmore, former Ward & Harring- ton v.p., consumer marketing, has

joined Andrews Printing Co., Lakewood, Ca., as a sales rep.

Sam Fineman, president, Bel-Air Door Co., Alhambra, Ca., is back from a Pacific Northwest business trip.

Douglas K. Lau is now a marketing service specialist for Napko Corp., Fremont, Ca.

Michael J. Carney, APA, is the new pres. of the Puget Sound (Washington) chapter of the American Marketing Assn.

Dana McBarron is back in Lopez, Wa., after a 4-week business trip for his firm, Dana McBarron & Sons.

David L. Mahoney is now exec. v.p, and a director of Yakima Hardware Co.. Yakima, Wa.

R. B. Pamplin, chairman and pres. of Georgia-Pacific, has been awarded Financial World magazine's Chief Executive of the Year medal for the forest and paper products industries.

George A. Kreiss, Jr. has been appointed Western regional field lumber supervisor for Simpson Timber Co,, based at Santa Clara, Ca. He replaces the late Hal Renfort.

Phil l{impey is now nt'I. sales mgr. for E. L. Bruce Co., according to J. E. Rainey, pres. Others moved up are Charles E. Enyart, to sales mgr., nt'I. accounts and Tom Conser to mgr., sales services.

Jack Minneci has been named mgr. of the inspection bureau of the American Institute of Timber Construction, according to Paul R. Beattie, exec. v.p.

Ken Lott, Southwest Forest Industries, asst. sales mgr., Phoenix, has been making calls in the Greater L.A. atea,

Lowry Wyatt, senior v.p., Weyerhaeuser, has been appointed to the board of directors of the American National Metric Council.

Clark A. Johnson, ex-Wickes lumber div. headman, is now running their new Sequoia Supply, Inc. div., which is made up of the 33 distribution centers Wickes acquired from Evans Products; included are Oregon Pacific and the Forest Industries div. Les Hagen is the newly appointed senior v.p. and gen. mgr.

Richard Neugesser, district acct. mgr., Z Brick Co., Seattle, has won a Golden Spike Sales Award from Newark Steel Products.

Dale D. Collette has been named director of training and George D. Church personnel mgr. for Pay 'N Save, Seattle.

John A. Ehrlich, Ace Hardware dealer in Medford, Or., has been named Oregon Retailer-of-the-Year by the Oregon Council of Associated Oregon Industries.

Hugo Miller, Georgia-Pacific redwood sales, L.A,, was recently in Ft. Bragg on company business.

Richard M. Ballinger, marketing director, housing for Better Homes and Gardens has been elected treasurer of the National Home ImProvement Council.

George Thompson has been named Northern region operations mgr. for Wickes' new Sequoia Supply Co.

Don Stobaugh has been promoted to director of purchasing for the contractor div. of National Building Centers' Western div., El Segundo, Ca.

Chuck Suder is now with Ferguson Lumber Sales, Missoula, Mt. He had been with U.S. Plywood.

William D. Gaittens has been named exec. sec. and mgr. of Independent Veneer Producerg Inc., Roseburg Or.

Gene Brewer. former vice-chairman of the board of Southwest Forest Industries. is back in Phoenix after a trip to Manila, part of a number of trips to various Far East cities. He still maintains an office in SFI's Hq. bldg.

Verlon McKinney is back in San Francisco after a business trip to Texas for MacBeath Hardwood.

Joe Bowman, who heads up E.L. Reitz' new Cloverdale, Ca., office, was in San Francisco for the Missouri Pacific's festivities in conjunction with the Giants' opening game.

Willam LeFors is Willamette Industries' new custom products div. mgr.; John Rickard is custom products sales coordinator.

David James, v.p.-public affairs, Simpson Timber Co., Seattle, has retired after 28 years with the company.

Art Neth, Neth Lumber Sales, Studio City, Ca., and a Dant & Russell reP for 29 years, has retired, ending a 55 year stint in the lumber business. All the best to you, Art, and have fun!

Harry W. Davison has been named gen. sales and marketing mgr.; Robert T. Renfro, gen. operations mgr.; and Russell A. Wood, geh. administrative mgr. for Evans Products' wood finishing div., shelter products group, according to J. S. Pritchard, exec. v.p.

Mal B. Jorgenson is now a rep for Brill Ware Mfg., Kirkland, Wa., according to Charles Brill, pres.

A Silver Anniversary

One of the major hardwood companies in the West's biggest single market, southern California, is currently celebrating its silver anniversary. It was 25 years ago this month that Sid Simmons took the plunge and went into business for himself and established Simmons Hardwood Lumber Co.

He was no stranger to the business even then. Emigrating from England in the early 1920s, he was employed by the Bohnhoff Lumber Co. as a salesman and eventually became a part owner. He worked for Bohnhoff for over a quarter-century.

An energetic and hardworking individual. Simmons built the business over the years, aided by a strong team that included, during the first few years, his late wife Ann, the former general manager Roy Stillwell, now retired and the present v.p. and general manager, Gale Daugherty, who joined the team 16 years ago.

Other long time employees include yard superintendent Bill Deuel who signed on one week after the company started. The seven day lag is accounted for by the fact that he was employed by Bohnhoff Lumber and

wanted to give them a week's notice. Dorothy Simons is the controller and recently celebrated her 23rd year with the firm.

Moving from a previous location in Downey,May l, 1968, Simmons' operation now occupies five acres with three large warehouses with more than 50,000 sq. ft. under cover: has a complete custom mill facility on the premisesl three big trucks, four lift trucks: and is plugged into the Union Pacific system by their rail spur.

The firm has 30 employees: Sid Simmons, president, Gale Daugherty, v.p. and general manager: Russ Mitchell, sales manager: and Dorothy Simons, credit manager. Sales staff includes Jean Parrish, Tom Reifer, Dave Walther, and Bruce Erickson. Office staff includes Rita Gonzales and Trudy Hughes.

A new addition to the company is Vic Simmons,who recently moved here from England where he was the managing director of a large industrial firm.

The firm sells a complete line of Eastern hardwoods as well as Pacific Coast alder and maple and also carries assorted imported species in their sizeable inventory. Ross-Simmons, a mill

MOVERS of the company include (lop left) standing, left to right: Russ Mitchell, sales mgr.; Gale Daugherty, v.p., Bill Deuel, yard superintendant. Seated: Dorothy Simons, credit manager; Sid Simmons, president. Top right: lronl row, left to right: Rita Gonzales, Dorothy Simons, Trudy Hughes. Upper row, Gale Daugherty, Sid Simmons, Russ Mitchell; top: Bruce Erickson. Lower left: back row, T.R. Turner, Harold Simmons, Jose Castro, Walter Pittman, Sam Allegra, Gale Daugherty, Sid Simmons, Bill Deuel, Victor Simmons. Kneeling, Meal Buyard, Louie Quinttanilla, Mario Ruiz, Tony Calderon, Rufus Austin. Lower righl: Bruce Erickson, Russ Mitchell, Daugherty (rear) Vic Simmons, Jean Parrish, Sid Simmons, Tom Reiler (rear) and Dave Walther.

half owned by Sid Simmons at Longview,Wa., supplies Pacific Coast hardwoods.

There are usually a number of reasons to account for a firm's success, but among those singled out by industry observers are Simmons' reputation for selling a top grade of lumber and being sticklers for an honest tally. Yard super Bill Deuel also gets high marks for housekeeping in their smoothly operating yard.

And, of course, the dynamic Sid Simmons.

f) UILDING material distributors

L)and lumbermen met recently at a joint regional gathering of the National Building Material Distributors Assn. and the North American Wholesale Lumber Assn. for a meeting on credit practices. Nearly 40 key industry people were present for the gathering held aboard the Queen Mary at Long Beach, Ca.

Dick Freeman, So-Cal Commercial, Los Angeles, and current NBMDA national president, was the moderator for a panel that included Doug Ilazel-

Credits and Collections

tine, Johns-Manville. who noted that J-M instigates action when their accounts become even one day past due.

Dwight Castimore, Celotex, Los Angeles, suggested checking the financial statement of a firm before doing business with them to see how they pay others. Always check Day Sales Outstanding to check their cash flow, he suggested.

Fred Eib, Flintkote, called cash flow the name of the game and said that computer information allows more and better information than ever before.

Eib called the current pessimism of some industry people "overblown" and stressed that he was "realistically optimistic."

Byron Berg, a lawyer with a background in credit, touched on basic credit devices and procedures. Bill Braley, Building Material Dealers Credit Assn., related BMDCA's experiences and practices in credit reporting, job rights and collections. Fred Dultz, London Guarantee, told the group about various credit insurance possibilities and how best to use them.

VanKirk, Bill Braley. (2) Dick Freeman. (3) Chuck Denny, Roy Carroll. (4) Stan Frahm, Jerry Oldenkamp, Doug Hazeltine. (5) Bill

8augh, Ken Thompson. (8) Frank Bergstrom, Carol Martrn, Ken Thompson, Jim Barsugli, Jack Mather. (7) Jerry, Bob Conrad, Dwight Castimore, Fred Dultz. (8) Ross Riddle, Ken Eib, Dick Ferrell.

Ncw Fn@du@ts

qnd selecfed soles qids for betler mqrkeling

New SuperFluff lnsulation

SuperFluff TR+, a lightweight, fireretardant, water-repellent, machineblown insulation that can cut fuel bills up to 5O%, has been introduced by Therma-Coustics, Inc.

Because of its tremendous resistance to heat transfer, SuperFluff can aid residential, commercial and industrial property owners year-round by curtailing heat loss through walls and ceilings in winter and stemming heat flow into a building in summer.

It also serves as a sound insulator.

The ULlisted Class A building material is rated non-combustible. In addition, it is non-toxic, non-abrasive, non-irritating, non-corrosive and asbestos-free. It can be applied to existing structures as easily as new buildings.

Therma-Coustics points out that to achieve the California law minimum R-19 value for new home ceilings, you need 21" of solid haidwood, 17" of concrete. 8-3 14" of machine-blown fiberglass, but just 4-3 14" of SuperFluff TR+ Insualtion.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Rhinohide Wood Moulding

Kimberly-Clark's Rhinohide Vinylskin wood moulding has received FHA approval and quality certification by the Western Wood Moulding and Millwork Producers for single and multifamily dwellings, according to Harry Bleile, director of marketing.

A label certifying that KimberlyClark Rhinohide conforms to Industry Standard WM 2-73 for vinyl wrapped interior moulding and millwork products now appears on all Rhinohide moulding, which is produced in a full range of standard and custom shapes and sizes in 18 different colors.

Rhinohide moulding has a tough vinyl skin which is wrapped and bond- ed to solid or finger-jointed wood moulding. The vinyl skin resists abrasion, scuffing and marring; is highly resistant to damage by stains or acids; will not creep or fade.

It meets or exceeds all specified requirements for gloss, abrasion, cold crack, tensile strength, elongation, volatile loss, flammability, fade resistance, stain resistance, accelerated aging, creep resistance and heat aging, and peeling.

The film, which is back-printed, is 4 mils thick. With the non-woven backing used, the approximate total

gauge is 6 mils. The film is embossed with a wood tick effect and printed in two, three or four colors

Kimberly{lark packages and ships Rhinohide Vinylskin moulding to conform to customers' orders, offering bulk packaging in cartons and bulk packaged carloads.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Fire Retardant Flakeboard

Louisiana-Pacific Humboldt fire retardant flakeboard is designed for commercial, institutional and industrial interior end uses where fire and smoke hazards must be minimized.

It has been assigned the Class I listing by Underwriters' Laboratories, Inc. and conforms to requirements of the New York City Codes.

Available in thicknesses from 114"l-114" and maximum 50" x 194" panel size, the basic wood product can be sawn, routed, drilled, laminated, assembled and finished by standard woodworking techniques.

The low cost, uniform surface provides a substrate for wall paneling, laboratory tops and cabinetry, desks and millwork. It is ideal for safety shielding in work areas where potential fire hazards exist.

UL test results demonstrate the properties of L-P fire retardant flakeboard in reducing flame spread and fuel contribution. Unusually low ratings on smoke developed offer significant advantages in the reduction of injury from smoke inhalation and in minimizing smoke damage to property.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

The Angle ol the Dangle

Magnetic model Pro level and angle finders are unique, convenient instruments equipped to attach or hang to metal surfaces and measure the degree of slope.

Because they are smaller than the hand, yet feature large, easy to read dials with four quadrants, each encompassing 0o to 90o, Pro instant anglers go into tight places to simplify and speed work on wood, metal, or wire, when degree of inclination is a factor.

Model 700 comes with v-grooved side for round surfaces, a body of high impact plastic and an angle and grade chart which shows degrees in angles

Lumber and Building Materials MERCHANT

converted to pitch per inch and pitch per foot. Low-cost 200VM also offers a bubble type level dial in addition to the 360o dial; a central hang hole makes this model a practical plumb bob.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Welcome to Candyland

New colors have been added to Weldwood Candyland paneling...U.S. Plywood's popular prefinished line of woodgrain pattern printed on a white finish in soft pastel tones.

The print is produced on durable lauan plywood in ll4" and 5132" thickness and in 4' x 7' and 4' x 8' sizes. Random-spaced grooves are colored to match panel tones.

Designed especially to brighten bedrooms, kitchens and children's rooms, Candyland creates the illusion of texture through the use of color ranging in tone from delicate Maraschino pink to deep blue mint.

Prefinished white molding is available in all profiles for use with paneling or if desired, molding may be painted to co-ordinate with Candyland colors. It is listed by Underwriters Laboratories, Inc. for Class C flamespread rating.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

FREE READER SERVICE

For more information on New Products and New Literature, write lhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Combination Door Inserts

Plaza and Mo-Bel-Air combination door inserts are manufactured by Alhambra Metal Products. Inc.. Alhambra, Ca.

These units are designed for any door where light and air are needed.

This all aluminum, custom-engineered unit, which never needs painting, has two vertical sash, which slide easily and smoothly; are removable for cleaning and lock in place with just a touch. The units have fiberglass screen. Installation is quickly and easily achieved with only l0 screws and a screwdriver. The units are available for home, apartment, motel, mobile home, camper or trailer.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Tie Wire Anchors

New Kiwk-Bolt tie wire anchor provides a high-strength method of anchoring tie wires, chains, guy wires, etc., to concrete surfaces.

Applications include concrete resurfacing where wire mesh must be fastened to existing concrete, and the installation of suspended ceilings and fixtures. The anchor is quickly "set" with an ordinary claw hammer to an average tested pullout of l9l0 lbs. in 3500 psi concrete.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

How's Your Flitch?

The Chalet series of triple printed lauan paneling captures the most eyecatching patterns of natural birch and reproduces them in a gallery of great flitches for the remodeler who wants to create a resort in his own home.

Distinguishable from natural birch panels only by their being more beautiful and about two-thirds the Price, Chalet paneling comes in four shadeg rn 4' x 7' or 4'x 8'panels of 5132" or I /4" thicknesses.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.9266O.

Let's Go Picnic

The all-new Structo 12" Picnic Grill is a lightweight (only 3 lbs.), affordable grill that's easy to pack up and go on a moment's notice to the beach or mountains; sturdy steel legs fold against the bottom, held in place by the cooking grid that snaplocks over the legs onto the bowl rim.

The carry-along picnic grill, with its heavy gauge steel bowl and picnic size spiral grid will make a big hit with the economy minded, on-the-go camper or picnicker.

For the twogrill family, it is just the ticket to greater outdoor mobility and enjoyment. Dimensionsl. 7" height, l2Yz" width and 12" depth.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.9266O.

Entry Door Locksets

Harloc Products' Viscount is available in Series 1000 entry door handle lockset and series 1 100 entry door double security lockset.

Both series feature rugged steel and brass working parts with decorative exterior trim in solid cast brass or bronze. They feature rugged cylinder deadbolts; is ideal for replacement as well as new doors.

It fits doors previously bored for key-in-knob locks so that it is only necessary to bore for the deadbolt and it comes in a choice of decorator finishes, optional Show-Pak visual packaging, easy-to-follow instructions and unconditional guarantee.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.9266O.

It's a Slippery Deval

Slip-Plate lubricating paint, distributed nationally by Superior Graphite Co., Chicago, is a unique graphite-based product that overcomes the mess and nuisance associated with grease or oil. It has proved effective over I 5 years of commercial use, and is now becoming a household helper.

Graphite has long been recognized as one of nature's most effective friction fighters. In addition to having one of the lowest coefficients of friction for any known solid, it's also immune to heat, cold, water, corrosion and acids.

Superior Graphite Co. has a l4-oz. aerosol spray which allows it to be applied as a dry film lubricating paint. Being dry, it won't rub off or attract dirt.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.9266O.

Headliner Geilings

Armstrong has introduced a new, top-of-the-line series of residential suspended ceiling panels, Headliner. It represents their "best" offering in suspended ceilings-ahead of both the Wood Fiber Lay-in and Fashiontone lines currently in distribution.

Manufactured of a mineral fiber substrate and available in four designs, it features a distinctive 3D effect. Panels are rabbeted on all four sides allowing individual ceiling units to extend below the exposed grid surface resulting in a bold dimension look.

Textured and Bravada designs are produced as 2' x 2' panels; Paradox I and Paradox II as 2' x 4' panels.

The series is being introduced with a dealer incentive program which includes most of the company's suspended ceiling products. The offer, which began in April and continues to the end of May, provides a special merchandising allowance plus promotional items for the retailer.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.9266O.

Shrinking Grout Your Prob?

Halco grout is an economical, nonmetallic, high strength, fast setting grout. The product isstable, containing no iron, aluminum, or other metals which can rust and no gypsum which can erode. Suitable even for underwater use, it is an all-purpose cementitious product.

Compressive strengths of 8370 psi in one day and pullout strengths in excess of 80,000 pounds on No. 8 reinforcing rods show products strengths.

Non-shrink characteristics of the material (.4% expansion) can be measured from the time that it is mixed with water. Therefore, when grouting baseplates, no voids will occur due to shrinkage.

An economical buy, 100 lbs. fills a complete cubic foot compared with 140 lbs. of current metallic grouts.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

110v OK for Sauna

Maclevy Products Corp. has a home sauna room which operates on regular I l0v household current-

Measuring only 4'x4'x6'6" high, it seats 2 people comfortably, is a complete "free-standing" room and assembles in less than 30 minutes. No special skills or tools are required.

The Helo Sauna Heater, manufactured in Finland is the world's largest selling, is UL Listed and is warranteed for 5 years.

Maclevy also offers a complete line of sauna rooms in a wide ranse of sizes with various types of construition available.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Roll Top Desks

Ready-to-finish roll-top desks, designed in authentic early American styling, are by North American Furniture Co.

Completely assembled, the desks are smoothly sanded, ready for application of stain or natural finish. Beautifully crafted of select kiln-dried Ponderosa pine, the desks feature glued mortise & tenon joint construction for added rigidity.

The easy-glide tambour roll top is made of solid wood units. All drawers have center guides for smooth operation. Drawers and roll top have attractive metal pulls.

Available in two models, 57" wide and 4l-Yz" wide. The larger desk has four large drawers and three small drawers. The smaller desk has two large and two small drawers.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Standing Free

A new line of freestanding fireplaces in three configurations is offered by Heatilator Fireplace.

Available in low-profile, conical or rectangular shapes, they are being marketed as "The Compatibles", all available in six House & Garden matching colors, allowing the fireplace to become the focal point in room decoration. Finishes are baked-on porcelain enamel to provide years of fade-proof color.

Ranging from 28"-40" wide, they provide a wide selection. Wood-burning units are adaptable to gas or electric log operation.

Conical units are available with 30" or 36" diameter hearths; low-profiles with 30" or 40" diameter hearths. The rectangular fireplace has a 28" wide hearth.

WRfTE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

More Portsmouth Panels

Portsmouth paneling, a popular prefinished plywood paneling line from Georgia-Pacific Corp. in three wood colortones, has been expanded to include a new colortone addition called "Oyster." It also features cross-scored sections with simulated square nails to reproduce a planked floor or deck effect.

White-on-white panel with a deeply grained pattern embossed on the hardwood face veneer, it's paneling for people who want a nautical flavor with the sun-bleached effect of clipper ship sails.

Available in standard 4' x 8' size panels.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Open Sesame Access Panel

Installing access panels in drywall or paneling has been eased with the introduction of the all new "Open Sesame Access Panels" from the construction products div., Essex Chemical Corp.

Weltern Lumber and Bulldlng Materiel.

To install the panel, an opening is marked by using a paper template furnished with each panel, then the hole is cut. Two retainer clips are placed on each side of the opening. The panel is installed by inserting spring holders through the slots in the clips. Spring pressure pulls the access panel inward, flush with the wall. No pre-framing, taping, plastering, sanding or sizing isneeded. The panels fit 318", | 12" and 5/8 " drywall and even thinner wood paneling.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.9266O.

Urethane Bond DisPlay

Dow Corning introduces the urethanebond counter top display catalog no. 8662D This compact colorful merchandiser comes stocked with 24-l fL ounce blister pack tubes of their urethane bond. The display header features the main product benefit of "Epoxy Strength without Messy Mixing".

Dow Corning urethane bond is a onepart adhesive suitable for wood, metal, glass, leather, paper, ceramics, fiberglass and most plastics.

It cures, without odor, to a clear, strong, waterproof, durable bond and accepts most paints and stains, Suggested retail, $1.49/tube.

WRITE: The Merchant Magzine, 4500 Campus Dr., suite 476, Newport Beach, Ca.9266O.

It'll Stick To You

Pierce & Stevens Chemical Corp. has added Hybond/40 water-based contact adhesive to its line of contact and panel and drywall adhesives.

It is a non-toxic, non-flammable, water-based neoprene adhesive with performance standards similar to solvent-based contact adhesives. Easily applied by brush, roller, trowel or spray, Hybond/4O needs only contact pressure to complete tenacious bonds. Practically odorless, it contains no solvents, hence has no flashpoint ; and, therefore, meets current fire, safety and air pollution regulations.

Like its solvent-based counterparts, it is ideal for gluing many dissimilar materials...fibreboard, hardboard, wod, leather, fabrics, plain, corrugated or honeycomb paper, but not metal surfaces. It can also be used to bond solvent sensitive materials like styrofoam.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach, Ca.9266O.

Storage Rack Line

A totally new line of storage racks has been introduced by BFC - Bernard Franklin Co.

Featuring both box and shoulder (or step) beams, and uprights up to 20 feet in height. The line offers many benefits to rack users.

The beams consist of two pieces designed to allow them to interlock so

tightly that welds are not necessary to hold them together. The interlock also results in more metal positioned in a vertical plane to provide more support for loads than with conventional designs.

The combined use of commercial grade steels with hi-strength alloy steels results in high capacities relative to weights.

A full line of accessories is also available.

A computer-generated component stocking program guarantees quick shipment to suit customers' needs.

WRITE: l'he Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.9266O.

Laminate's New Look

Twelve new solid'colors added to the Nevamar line of high-pressure plastic laminates bring the total to 53 for 1975.

The design versatility of the total solid color line is multiplied by the number of finishes offered. more than any other manufacturer. Textured is standard. with six others available, including four exclusive dimensional finishes.

All 53 Nevamar solid colors are offered in general purpose, postforming and vertical grades. All popular sheet sizes are available.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

The Ginderella tree of the Northwest

By Sid Simmons president Simmons Hardwood Lumber Co. Los Angeles, Ca.

\ I IEST Coast red alder, the CinV V derella wood.

To relate the saga of West Coast red alder, one must go back to the early 1920s when the first efforts were made to manufacture alder into lumber for our domestic markets.

At the beginning, little was known of its fine qualities, only that it was a fine textured hardwood; and could substitute at that time for such woods as gum, soft maple, poplar and nlagnolia, which were used then for furniture and other cabinet uses.

The going was tough for the beginning producer. Prices of Southern hardwood as described above were very low.

The difficulties with which the manufacturers of alder lumber were faced were many. For many years alder had been considered a weed tree that had to be removed to enable the manufacturers of Douglas fir, white fir, spruce and hemlock to log their timber as cheaply as possible.

The custom was to cut the alder, allow it to rot in the forest or burn it off. This procedure also proved beneficial to the conifer producers, as alder has a high concentrate of nitrates in its raw state and when allowed to rot into the soil, it helps to fertilize the other timber.

Alder was to be found in any place where water is abundant, such as along streams and rivers, but since that time the areas where the conifers were logged completely, alder began to thrive and grow into larger and more practical timber for lumber manufacturing: some trees attaining heights up to 60 feet.

In the beginning the operators with portable sawmills were the only ones whose effort really started the upward

trend of the use of this fine wood. When the Southern hardwoods became more expensive it waS then that alder was substituted because of its low cost. The problem from the start was the education of the sawyer on the recovery of the best of the alder logs: to get a grade comparable with competitive products. It was an uphill struggle. But through the continued efforts of many mills who could see the future value in alder, finally a grading rule was established with NHLA that set a standard for all manufacturers. This enabled the buyer and user to become aware of the value of well manufactured lumber.

Today it finds many uses. The better grades are used in manufacturing fine furniture, excellent kitdhen cabinets and novelties, as well as turning squares and other places where close grain wood is required. The lower grades are used for upholstered furniture, frames primarily, and hardwood pallets. One of the greatest assets that this versatile wood has to offer is its stability and easy working, and the very fine honey color that has become a part of the process of improved kiln drying has made it extremely popular. Initially, the small sawmill operator found great difficulty in making a

Story at a Glance

A look at the early development of red alder, how the courage and initiative of Western lumbermen converted a "weed tree" into a popular and profitable commercial specie.

profit, particularly as most of his logging was done with small portable sawmills, taken into the woods. The problem of getting the lumber into the kilns in time so they could retain the natural color, was great.

But as time went on and this knowledge improved, so did his manufacturing methods. Today a first class hardwood mill does not burn an atom of its waste, for alder has proven to be very valuable as a pulp source for the paper manufacturers as does the sawdust and the bark, which is highly desirable in making certain types of glue.

From a lowly weed tree grew an industry which today employs upward of 8000 people directly and many more indirectly. It has benefited the states of Oregon and Washington as well as Northern California as the income from state-owned landshas jumped by leaps and bounds.

When one considers that from practically no value, the standing timber in alder logs averages upward of $90 per thousand feet when sold at the present market, once again one must attribute the greatness of America to the efforts and trials of many small businessmen. These men gambled their time and money to bring to the market place another product that will serve the nation for many years.

It is important to remember that alder reproduces itself and matures in 30 to 38 years. Then it is ripe for harvesting, which makes it a very valuable and constant source of use for all those who have found its true value.

As we approach the bicentennial year of this nation, let us be grateful for the free enterprise that has made us, for all our troubles, the enw of the rest of the world.

Therma-Goustier Brchure

Intriguing ways in which TCI-75-a spray-on insulating, fileproofing and soundproofing system*blends in with diversified architectural needs are featured in a four-page free color brochure.

The Great American Look

A new series of six idea folders. featuring "The Great American Look in Paneling," is offered by GeorgiaPacific. Colorful photos and lineart dlustrations make it easier for remodelers and home handymen to pioneer original decorating ideas in interior rooms with any desired effect from "city sophistication" to "country chic."

Roof Decking

Technical facts on use- of Lock-Deck (R) laminated roof decking, a product of Potlatch Corporation, are detailed in a free new technical data folder.

Striking & Struck Toole

A 32-p. free booklet on the proper use of such striking tools as hammers, sledges, axes, hatchets, etc., and struck tools such as chisels, punches, star drills, etc., with instructions for resharpening, has been prepared by the Service Tools Institute, 331 Madison Ave., N.Y., N.Y. 10017.

All Celotex Products

1975 edition of specification standards covering all building material and industrial products of the Celotex building materials division of Jim Walter Corporation is available.

Apptiances: Kitchen/Bath

Hotpoint Appliance and Kitchenl Laundry Design Guide, a completely revised free edition of this popular idea and planning book provides basic guidelines in easy-to-follow format for consumers who are planning to buy major appliances or to remodel their kitchen or laundry.

Carved Entry Doors

Bel-Air Door's beautiful, hand-carved entry doors, described in their color brochure,come in l5 different designs; 6 in the walnut antique finish and 9 iT .tlr. smooth, hand-rubbed walnut finistr.

The Alcala, Lerma, and Squire doors are also available with the safety security, view grille.

They have a large inventory of oversized doors that come in the same beautiful designs.

Gedar Panele

A new, free, illustrated brochure shows the application of cedar shakes and shingles in 8' panels for mobile and modular home sidewall" roofs and accent areas.

Gonstruction $ Savers

Four new publications on construction cost saving techniques (25{ ea.) have been produced jointly by the National Lumber and Building Material Dealers Assn, and the National Forest Products Assn.

FREE READER SERVICE

For more'information on New Products and New Literature, write fte Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request fast6r! Many thanks!

Scaffolds, Stages & Planks

R. D. Werner Co., Inc, describes its full line of aluminum scaffolds, stages and planks in a new 4-page bulletin.

5 New Ones on Plywood

A new 36-p. guide to plywood use in agricultural construction; a single sheet on plywood storage, handling and insulation; 73 ways to add appeal in multiples with plywood; "Construction for Fire Protection "i and Plywood for noise control are all free from the plywood association.

Carrying the Torch-

A full color free catalog describes the Mapp Gas and Bernzomatic Super Torch.

Cedar Buyerc'Guide

The 1975 edition of the Buyer's Guide issued by the Red Cedar Shingte & Handsplit Shake Bureau, is now available from the Bureau office, 55 l0 White Suilding, Seattle, lYa. 98101.

Management Educalion

The National Association of Wholesaler-Distributors has a free 22-p. booklet on various 1975 managem'ent training programs available from the association. Write NAW, 1725 K St., N.W., Washington, D.C. 20006.

Insulation and MPS

Detailed drawings, tables, and maps that explain how to meet the insulation requirements of HUD-FHA Minimum Property Standards for dwellings have been published (50d ea.) by the National Mineral Wool Insulation Assn., c/o John Baer, 225 E.46th St., Now York, N.Y. 10017.

Metrics Exptained

"The Modernized Metric System... Explained", is now available from J.J. Keller & Associates, 145 W. Wisconsin Ave., Neenah, Wi 54956. 56d ea.

V-Grooving Parlicleboard

" V-G r ooving W ith Partic le b oard, " is a thorough analysis of the V-grooving technique with l2 detailed illustrations. For free copies, write National Particleboard Assn., 2306 Perkins Pl., Silver Spring, Md. 20910.

Sealing Tapes

"Mini Color Guide" is a free swatch folder showing colors available in Orange Core sealing tape and Swifton T.einforced sealing tape by Hudson Pulp & Paper Corp.

Help lor the Owner

"Beyond Survival," Dr.L.A. Danco, $9.95, notes that the life expectancy of the average family-owned business is 24 years-just about the working lifetime of its founder. His book offers the busine*s qwner and his family a comprehensive_manual for insuring the health of their business.

Prefinirhod Wood llouldlngt

Selection, carpentry and installation of prefinished wood mouldings are detailed in d-i-y folder, "How io wit h Prefinish e d l1t oo d M o uldings ".

Timber Manuat Errata Sheet

The " Tim b e r Con s t ruc tion Manual," errata sheet for the second edition is available: American Institute of Timber Construction, 333 W. Hampden Ave., Englewood, Co 80 I10.

PREFERRED GUARANTEED RATE PROGRAM-A special offer 1o people who travel for business. Uo to 15olo savings to your company or organization. Get complete details, list of participating lodges and membership application. Attach your business card and mail today to Howard Johnson's PGRP Club, 500 So. Main St., Orange, cA 92668. tlEttallD cultqEa! Slci^tult Fkfr PffENRED GUARANTEID R.AIE PROGRAM

Lett@rDs

Wo.tern Lumber and Bulldlng Mltellal3 MERCHANT members but with the head men of our important lumber and building material companies, as was the case when Harry Kendall and other executives of Weyerhauser took such great interest in our welfare.

Over 525 Lodges Coasl lo Coasl For reservations at any Howard Johnson's Motor Lodge, dial TOLL FREE 800-654-2000

DENVER HEARINGS

The Merchant Magazine David Cutler, editor-manager 4500 Campus Dr., suite 476 Newport Beach, Ca. 92660

Dear Dave:

I wish to make a correction in one of the personals which appeared in your April issue.

I have not testified before the Senate Select Committee on Small Business in Washington, D.C. I did, however. submit a written statement to hearings of the Senate Select Committe on Small Business which were held in Denver by Senator Floyd Haskell on February 24th. For your information, I am enclosing a copy of the written statement which I submitted for the hearings.

Dick Gittings Gittings Lumber Co., Inc. 4501 Wynkoop St. Denver, Co. 80216

Dick's statement dealt in part with the corporate surtax exemption, small business perpetuation and timber capital gains and small business. - ed.

A CLUB PROJECT

Dear Dave:

Thought you might be interested in my proposal to establish an International Hoo-Hoo Foundation.

I feel that the order has a great need for an International Hoo-Hoo project which will build great prestige in our industry and attract interest and enthusiasm not only with our present

We urgently need men like him and other prominent executives who have done so much for Hoo-Hoo over the years.

However, we must definitely build up our reputation as a serious organization devoted to the betterment of our industry, our membership, and to the development and education of young men who will be coming along in years to come.

Of course, we are a lumber fraternity and we should never neglect to carry on the splendid fraternalism among our members which has prevailed for so many years.

I do hope that eventuallY some project of this kind can be worked out as I think it would be a wonderful boost for Hoo-Hoo and increase great interest and along with it a great increase in members.

Leroy H. Stanton, Sr.

P.O. Box 54132 Terminal Annex Los Angeles, Ca. 90054

(Continued from page zg) by business experience, basic acquaintance with economic stability, experience in the private sector job market, or any experience other than the public payroll.

The statement is often made that in a competitive economy "you get what you pay for." Here it is probable that we will get what we paid for through our indifference at the polls, through lackadaisical regard for the qualifications of elected representatives, through stinted attention to the urgency and importance of responsible political involvement.

In short, get involved.

TRUCK and RAIL DELIVERY CEDAR PINE

When business takes you out on thg road... show you how travel expenses without cutting travel comforts

Positions wanted 25d a word, minimum 22 words (22 words = $5.50). All others 359 a word, min. 20 words (20 words = $7.00). Phone number counts as one word. Boxed ads $l extra. Fancy headline or borders $2 extra. Box nuhbered ads add $1.50.

HEIP WANTED HELP WANTED

Names of advertisers using a box number cannot be released. Address all replies to box number shown in ad in care of The Merchant Magrzine, 45(X) Campus Dr., Suite 476, Newport Beach, Ca. 92660.

Deadline for copy is the 20th. To cdl in en ad: (714) 549-8393 or (415) 345{0m.

WANTED SALESMAN

Opportunity for sales management of industrial softwood. Located in L.A. area with distribution facilities. Send in confidence to Box 158, c/o The Merchant Magazine.

Traders who can buy and sell lumber or other forest products. Openings for two traders at Sacramento main office and one trader at So. Ca. branch office. Write or call Ed Dier. Dier Lumber Co., P.O. Box 22130, Sacramento, Ca. 95822. Phone (916) 422-6810. Confidential treatment of all reolies.

PRODUCTION manager for architectural woodwork manufacturer NW Oregon location. Excellent opportu- nity for man with good organizational ability and experience in supervising production. Excellent benefits. Send complete resume and salary requirements.Write box 159. c/o The Merchant Magazine.

IMPORT PLYWOOD SALESMAN

We need an experienced plywood salesman in San Francisco Bay Area for import sales coast to coast. Good opportunity for the right person. Send resume to Box 156, clo The Merchant Magazine.

LIVE A LITTLE (or perhaps a lot!)

Opportunity for salesperson experienced in calling on contractor trade with established yard in progressive small town (35,000 pop. 250,000 marketing area) with stable economy and steady 6/z% growth. Exception- ally good living conditions, clean air, near High Sierras midway between S.F. and L.A. Chance to grow with good company. Write Robert Kimble, Sequoia Lumber Co., 1100 E. Main St., Visalia, Ca.93277.

INSIDE sales person for aggressive millwork house located in So. Ca. Experience desired in sash, doors, jambs, etc. Good salary plus benefits. Send qualifications to Box 160, c/o The Merchant Macazine.

POSITION WANTED

YARD foreman wishes to relocate. Excellent knowledge of all species of lumber and phases of operation.

QUALIFIED retail lumber and building materials, hardware man wants po' sition. Excellent knowledge of retail operation. Call (209) 3684129.

BUSINESS OPPORTUNITIES

LUMBER AND building materials business for sale or lease. Sales volume excess $2.5 to $3 million. San Francisco Bay Area, long established, well located. Heavily retail. Very good return on investment. Write Box 157, c/o The Merchant Masazine.

DOUBLDBARRELLED OPPORTUNITY

A GOOD BUSINESS, offered by a motivated seller with the following hard-to-find features: bldg. material dealer with varied trade, low breakeven point, well-established trade, low capital investment, low insurance and taxes,

A GOOD COMMLJNITY: an easyliving, smaller, non-union town; escape city traffic, smog, crime. Excellent family traditions, social environment. Don't waste your life in the rat race, act now! Write Box 145, clo The Merchant Magazine

Twlsted and weathered Douglar ftr. 3 x 4 and wlder by random lengths S4S. 4x4 and wlder by random lengths S4S, algo car pads. Hunter Woodworks (2Lg) 7ZS2t544 & (ZL3) 835-56?1.

SERVICES OFFERED

LUMBER HAULING c-Q TRUCKtNc tNC. (2t3) 638-7851 5-501 East Century Blvd., Lynwood. Ca.91J262.

F-r\- California Lumber

I lv L I Inspection Service \f s,/

a\/ L.A. (714) 548-5136

v S.J. (,t0E) 297-E071

1lfr) Llncoln Ave,, San Jor€, Callt.

Treated Sill Stock - Poles - Posts Mobile Home Pads- CustbmTreating Valley Wood Preserving Box 1805, Turlock, Ca. 95380 (209) 534-0068

AAATERIALS FO'R SAI-E

TECHNICAL PRODUCTS INC.

Specialty lumber sales and manufacturing softwoods and hardwoodsmajoring in sitka spruce-rough green or kiln dried-for all uses. Write P.O. Box 475, Ridgefield, Wa. 98642 or call (2O6\ 887-8367. FOR SALE

Hyster 15,000 lb. forklift, $5,000; Cut-off saw with rollers, $450; NCR cash register, $300; one free-standing neon illuminated sign, approx. 24'high, $400. Call (4ls') 223-2660.

TRUCK BED - universal, l8' flatbed for a 3-axle truck; rear roller, comb. cinches, headboard, etc.

11.57

ACRES INDUSTRIAL LAND

Please see our ad p. 57

Excellent condition. Guerin Transportation Co., P.O. Box 339, Cucamonga, Ca., 917 3O (7 14) 987 -6333

SAN FRANCISCO

S. F. BAY AREA

BUILDI NG MATERIALS-PAINT-HARDWARE-ETC. SASII--DOORS_WI N DOW$_MOULD NGS

American Forest Products Corp. headquarters .........-..........-...

NNtrRGHANT NNAGAZDNE tsUVtrRS2

PACIFIC NORTHWEST STATES WASHINGTON

OBITUARItrS

H. R. STANTON

Henry R. Stanton, 54, sales representative of Arizona Portland Cement, died April 11, of a heart attack.

In his senior year at the University, Mr. Stanton set two National Collegiate Athletic Assn. records and won acclaim as the greatest offensive end in the University's history. He entered the U.S. Army in 1942 with an ROTC commission and after World War II joined the University on the coaching staff where he remained until 1955. He then joined Arizona Port-

land Cement and was with them for 20 years.

Survivors are his widow, Ruth; two sons, and a daughter.

L. M. HAMMAN

Larry M. Hamman, retired President of Hamman-McFarland Lumber Co., Phoenix, Az., died in mid-APril. He was 86.

Mr. Hamman started with the lumber company in 1924 and had served as a deacon of the First Baptist Church. He was a brother-in-law of former Arizona Governor Ernest McFarland. Survivors include his two sons, a sister and eight grandchildren.

I.UMBER ORRIERT lrom Berkol

y' EsPEctAttY ADAPTABII TO CUSTOMER NEED,!' y' screNflrrcAltY DES|GNED FOR ALL TYPES OF WONX y' cllANcro FoR EASE OF HANDIII.IG

let Us Prove This ls the Cqrt for You ! Coll or wrile for free brochure

BTRI(()I MAilUTAflURIIIO

(OI,IPAIIY

11285 Gosr Sl.,Sun Volley, Colif. Phone: l2l31 875-1163

JULY: TRANSPORTATION ISSUE

RIFT CUT WHITE OAK SOLID CORE DOORS

Rift cut white oak with Lilly Industrial Coatings Inc. finish (golden oak) as follows: 417E1614 Safeco Towers oak lacquer combination stain and filler.0ne coat 229E56 special finish (30 sheen) reduced 20%. One coat (24 hts.| 229E56 special finish resistant to alcohol, cleaning solvents, fingernail polish, etc.

2'8' x 8'8" x 13/q" (375 each) - Original cost including freighr - $82.

Spec: Weyerhaeuser "Roddis [)SC- 2" 5-ply construction with staved wood; oak stiles, top and bottom rails, no splices in exposed edges; oak face veneer grain is vertical; no hardware cut-outs; 20-minute fire rating.

location: General Veneer Manulacturing Co., 8652 0tis St., South Gate, Ca. 90280. All doors individually wrapped ready for shipment.

Contact: Mr. J. Leonard Price. Saleco Insurance Companies, Safeco Plaza. Seattle, Wa. 98185 (206) 545-5698.

two timber sizers El large timbers & wide sizes our specialty tr large matcher wath protlles resawing, fence cutting O trimming timbers: square, bevel tr kiln and air drying, dry storage

P[LLEI$!

This tradition of finest quality and service since 1943 has made Hunter Woodworks one of the nation's leading pallet manufacturers.

We are now able to deliver pallets to you anywhere across the nation. Our experienced sales engineers can help you with your pallet, box, skid, and cut lumber problems in any of the 50 states. HUNTER

You need big-time service to get big. And Inlond Lumber is one of the lorgest independents in the business, In most coses, we con give you one-doy turn-oround on your lumber ond building moteriol inquiries. So within twenty-four hours ofter you go Inlond,

picked order while we're delivering yours, Next time you need fost service on competitively priced lumber, let Inlond get you out of the woods, Coll us aI 714/783-OO2l, Or write for the full Inlond story, Inlond Lumber Co,, 2l9OO Moin Street, Colton, Colifornio 92324.

lorge, well-mointoined fleet I N LAN D time. And we'll hondle your of modern troctors, Eoch is LUft-eEn G6. inquiry the some woy