Merchant Magazine - May 1974

got it !

LUMBER: all gradee of saftwood, hardwood and redwood,, plw redwood specialties like beveland uertical sid,ing, plowed foseia', Redd,i-Deck o PLYwooD: red,woad siding,fir and soutfurn pbw in

erterior, interior, sand,ed and sheathing grades o PABTICLEBOASD. HANDBOABD

qlNDows & Dooas: inwoodwd aluminum, plus f ramee, jambs, etopa and casing

GRROLL OULDIT\G

SPECIALISTS IN MOULDINGS

Widest selection of unfinished rnouldings in Southenn Califonnia

Jannow Vinyl-Wnapped CELLULAF| Mouldings

Rhinohide Vinylskin Wood Mouldings

Fana Pne-finished Pictune Fnarne Mouldings

Sweitzen Ernbossed Mouldings

Colon-coded BIFICH Dowels

Visadon Cabinet Tnirn

Colonial Pattenns

Oun unique, custornized rnenchandising pnognarns ane tailoned to the dealen's specifio needs fon a gneaten F|OI including pnice-rnanking, unit contnol, bin labels, anea studies.

Publlsher A. D. Bell. Jr.

Editor-Mgr. David Cutler

Contributing Editor Dwight Curran

Advertising Production Mgr.

Ms. D. Hamil

Art Dircctor Martha Emery

Circulation Marsha Kelley

EDITORIAI OFI.ICES

WESTERN LUMBER & BUILDING

MATERIALS MERCHANT ls Dub- llshed monthly at 673 So. Lake Ave., Pasoden&, Ce. 01101, Phonc (213) 702-362E or (219) 79?-400t by Callfornla Lumber Merchant, Inc. Second-class postage rates pald at Pasadena, Ca., and addltlonal offlces. Advertlsln8 rates upon request.

ADVEIiTISING OFFICES

NORTIIERN CAIIFORNIA & PACIFIC NOR,THWEST

Jerry Holtz, 580 Market St., #400, San Franclsco 94104. Phone (415) 392-3365.

SAltf FRANCISCO BILLING OFFIOE

2030 Unlon St., San Franclsco, Ca. 94123. Phone (415) 346-6000.

SOUTHERN CALIFORNIA

Carl Vann, 1385 Westwood Blvd.. Los Angeles, Ca. 90024. phone (2L3) 477 -7593 ot (2131 792-J623. MOUNTAIN STATES

Frank L. Beckstead AEsocl8tes, (Denver) 3505 Miller Court. wheat Rldse, Colorado 80033. Phone (303) 42t:2692.

SUBSCRIPTIONS

Oh&nso of Addroea-Send subscrlp. tlon orders and address changes to Clrculatlon DeDt.. Western Lumber & Bulldlng Maierlalg Merchant, 5?3 So. Lake Ave., Pasadena, Ca. 91101. Include address label lrom recent lssue ll posslble, plus new address and zlp code.

SubrcrlDtlon BotG.-U.S., Canada, Mexlco-and Latln Amerlca: E5-one year; t8-two years; $lo-three years, Overseas: $6-one year; t9- two years, Slnqle coDles 6OJ. BacI( coples 91.00 when avallable.

Thc Mercnant M

IHE MERCHAIIT

ie an independmt mogozine, for the lurnber ond building materioh induetra in the IE Wectent stotes, eoncentroting on merchondiang, monogernent onil accu.rote, foctuol newc.

The next time the storms are fierce in the mountains just above us, and your regular supplier is only slightly more accessible than the top of Mount Everest, be glad Kimberly-Clark chose to build its thoroughly modern, fully automated, completely computerized mill down where the birds still sing and the roads

are passable. lf at first you don't succeed, turn back to Kimberly-Clark. Chances are we can load you up even before your frostbite recedes.

We don't mind being second choice once in a while.

Many of our "drop-ins" decide to make Kimberly-Clark first choice every time.

I Can't Get lt Till When?

Cl UPPLY and orices seem to be dual D ut"". of business that are always suffering from some sort of dislocation. In years past we had too strong a supply of materials, in at least most items, and conversely, we had too low prices, in at least most items, as a result of oversupply. Now, the reverse is true. The eeonomists call it a demand pull economy where demand is the active part in the supply and demand equation. Many businessmen just call it a pain in the neck and wonder how best to cope with a situation that is difficult at best for retailer, supplier and manufacturer.

Obviously, there is no one panacea for the individual to use to bring supply and prices back into harmony. There are a multitude of methods and techniques with which to fight the good fight. The problem is that not everyone is good for every firm. As the man said, there's the rub. It is the old story of the individual having to have the courage to make the decisions that he feels are correct for his situation.

But there is one course of action with universal application: communication.

You may not be able to do much of anything that will dramatically affect how you supply your customers and at what price, but you can and must communicate with him to explain your situation. Let him know you aren't just shoving it to him with that latest price hike or that the delay in transit of the goods he desperately needs is due to somebody being half-loaded in the warehouse who dropped his order behind a pile of cartons.

Some of the more aware firms in the West are actively communicating with their customers, above and beyond the usual, and we salute them. Palmer G. Lewis Co., the Pacific Northwest/Alaska wholesaler, recently circulated a sheet on "How We See Supply and Prices" that gave a background on the present situation and concluded that PGL is doing its best, trying not to over react, and doing what common sense dictates. They close with a pledge to their customers that says in part, "we owe everything to you and we aren't about to forget it."

While it may not be an original idea, it is, nevertheless an excellent one. If vou aren't talking to your customers, who ard you talking to?

Werlern Lumber Building lloterlolr

ilff1 IilIDE

Hunter Woodworks is now able to deliver pallets to you anywhere across the nation. Our experienced sales engineers can help you with your pallet, box, skid, and cut lumber problems in any of the 50 states.

By maintaining a tradition of finest quality and seruice since 1943, Hunter Woodworks has become one of the nation's leadi ng pallet manufacturers.

1235 E. 223 ST., CARSON, CALIFORNIA 90745

PHONES: QL3l 7762544' (213) 83t5671

HE Entz-White Lumber Co.

^ of Phoenix, Ar., is a good example of a progressive, well-run independent lumber and buildins materials dealer and in -urv *uui it is typical of the very best in that category. In one respect, thciugh, it has something that most independents don't have and probably wouldn't want. One of the Handv-

Sfory qI s Glqnce

Successful Arizona independent competes face to face with chain outlet .... concentrates on lumber/building material strong points .. .. recent expansion , proved to be good business growth continues.

man stores almost directly across the street from it. And the Handyman is also typical of its gender in that is one in a big, slick chain of mass merchandiser outlets.

All this "l'm your new next door neighbor" business began just about the time two years ago when John Entz, the urbane, Harvard educated owner of Entz-White Lumber Co., was making the big step and expanding the firm that he co-founded in 1952.

Did the chain's move put a crimp in his plans? No way. "We help each other draw trade to the area and, surprisingly, there is not a great deal of cross over between customers." (Nervous indepen-

FACE TO FACE

dents near chain outlets please copy).

Entz-White expanded in a big way, Previously it had about ?,200 sq. ft. in the store and miscellaneous out-buildings. It now has 100,000 sq. ft. counting a central courtyard that is used to display big items. Total square footage in showrooms including the sales floor proper, courtyard and adjacent lumberteria is 27,600 sq. ft.

The firm has a total of gb employees including the parttimers. About 65 work in the lumber and building materials end of the business, the rest being in related functions. A 7 day-a-week operation, they are open MondayFriday 7:45 a.m. - 9 p.m.; Saturday, 8 a.m. - 6 p.m.; and from g a.m. - 6 p.m. Sunday. In terms of both number of people and business transacted, Saturday is their best day.

The entire operation covers approximately five acres and it was the possibility to finally acquire additional land that provided the key for the firm to make its long-

planned expansion. Now there is parking on three sides ofthe operation and room for 200 cars.

Their single most profitable items, in terms of markup, are in the decorating inventory, but, as Entz points out, these can be slow turners, " a 927 5 faucet just doesn't turn four times per year."

Steel sheds have been esnecially profitable items and thev have put a great deal of time and effort into promoting them. In the central courtyard they have 12 models on display and annually sell more of the sheds than any other single outlet.

Arts and crafts have not been successful sellers for the Phoenix firm. "Generally, when we have strayed from lumber and building materials, it has been a disap- pointment," Entz observes. He attributes this to (1) a lack of breadth and depth of inventory and (2) lack of the product know-

VANITIES are displayed to demonstrate color, usage. These handpainted sinks are a high profit item.

RARE quiet moment shows glass wall at left, clean, neatly stocked gondolas, attentiongrabbing end displays, wide central aisle.

ledge necessary to sell the items at a profitable rate.

As for running a remodeling business in addition to the main business, Entz emphasizes, "I take my hat off to any lumber dealer who can make money on remodeling." Problems he sees in this area are finding and keeping reliable remodeling contractors, contractor credit and labor costs.

Paneling is a good seller but they have found that wing displays are not the whole answer. Customers sometimes need to see full sized panels to be able to visualize how it will look installed. As a fairly wide variety is needed as tastes vary widely in paneling, some 20 panels are now stocked in depth.

Their cash sales and credit card business runs about 759o of the total gross, with the remaining being done through charge accounts, individuals, apartments and contractors.

Originally, the firm had been contractor-oriented, but changed to consumer selling when, as John Entz succinctly notes, "We damn near went broke." The move was obviously a good one as the firm now does a strong business selling the public, despite that Handyman operation across the street. Approximately 75o/o of their trade is done within a 10 mile radius of the store. Because their newspaper ads appear in papers that are circulated throughout the State of Arizona, they sell a limited amount all across the state.

Accounting is broken down into 74 categories through the NCR system that they utilize. Each machine develops its own information in contrast to the earlier system that used magnetic tapes that had to be processed at a center. There is a total of 6 machines on the floor.

John Entz went to Harvard for post graduate work after taking a BA degree in economics from the University of Arizona but because of the demands of World War II, he did not go after the MBA he planned to acquire but instead took an Industrial Administrator degree. He served during the remainder of the war as a naval officer.

He began his business career working as a purchasing agent for a

(Please turn to page 46)

ARRAYS of faucets demonstrate great depth ol inventory, customer choice. Store departmenls are clearly marked and displays are backed here with wall coverings lo give a "how it can look at home" feelino.

#ffi

EASY CHECKOUT marks exits; cashiers use NCR machines at grocery style checkout counters. Glass doors (rear) open automatically.

NEAT AS a pin housekeeping and plain, easily-understood signing marks lumberteria, which has a Fir and Pine bin which divides lumber as to species, length, width, etc. Separate hardwood rack is popular with hobbvists.

1 F for some reason fate might I decree that my method of employment should switch from buyer to salesman, there are a few "search and destroy" procedures that I would attempt to imPlement.

Having managed a living as a purchasing agent for a few years, some flagtant errors of either commission or omission have occurred on the other side of my desk. Perhaps the mention of some of these could vault a struggling peddler into a "Man of the Year" awatd. With this thought in mind the following is offered:

BE AWARE

Be aware of the buyer's needs' Make it a practice to involve Yourself in the merchandising Procedures and the inventory requirements applicable to the subject buyer. The preliminary you conduct can often lead to a Positive approach that could erase a negative reception.

BE PREPARED

Especially on first visits. At least know the products, pricing, availability, approximate delivery time,

From Inside The Fish Bow

by Ken Thim

trade discounts, terms, freight and weight requirements and carton quantities. Whenever possible check the customerb credit prior to your presentation. Subsequent delays and possible credit rejection are a mutual embarrassment.

BE PROMPT

Be on time for scheduled aPpointments. Time is money and a more pleasant rapport is generally implemented by punctualitY' If tardiness is unavoidable or absenteeism is unpreventable, contact the buyer's office and the extent of the injury will certainly be minimized. Check for open-to-buy schedule. First or impromtu visits are far more convenient on this basis and create a more hosPitable atmosphere.

BE CONSIDERATE

Many offices lack the securitY and privacy that lend themselves

ll|e flil0 cal|$ t'lill| lhe ilfi Pn0flffi!

FAMOWOOD

is the PR(lFESSl0llA['S

Att PURP0SE PLASTIC

Boat builders, furniture malters, cabinet makers, etc. have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under Fiber Glass!

Ready to use right out of the can, Famowood

applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. V/aterproof and weatherproof when properly applied. -4fi

Ayailable in l6 matching wood colors and white.

to man-to-man discussions. Don't take the time of non-participating personnel either before or after your appointment. Department heads, or help, though knowledgeable, are in most cases a deterrent rather than an aid and their opinions and contributions should be weighed carefully.

BE FAIR

Don't load the account. If the buyer or merchandising manager gives you the liberty of writing your own order be sure you walk a two-way street. Merchandise that isn't rotated or that stays on the shelf for a considerable length of

Ken Thim is the lumber and buildine mqterials buyer f or Homeowners Ernporium, Inc., Gardena. Ca.. which has 3 stores. Thim (the h'is silent) has had 42 yeors of lumber experience in "manufaiture, wholesaie and retqil.

time is worthless to the vendor, the retailer and the customer.

Backroom inventories and storeroom merchandise add 10%-15% to their original cost if carried beyond the duration of their normal turn. These same inventories can become antiquated dust-collectors and lost in the shuffie by both the salesman and the store employees. The buyer never looks good under these conditions and possibly because of this refuses subsequently to rely on the salesman who subjects him to the criticism of his superiors.

If control books are kept by the dealer, and minimum and max-

Story at a Glance

Valuable dos and don'ts for anyone in sales, by an experienced buyer .. these tips, if followed, can go a long way to improve the performance of anyone dealing with a purchasing agent.

imum amounts are shown therein, do what you can to adhere to these figures. Make every attempt to be realistic about the amount you bring into the inventory. Don't rely solely on the turn of an item but give some thought to the product itself. If the maximums should be increased or diminished. leave that prerogative to the store principals.

DON'T BEAGOSSIP

Don't carry tales from one store to the next because the party who listens to you must be cognizant of the fact that you repeat your performance to anyone who will listen. Don't make comparisons. Don't use a competitor comparison as a wedge to sell a new product or one that this store hasn't previously carried in inventory. Most buyers are dependent on their own judgement and/or wisdom to make their purchases and are willing to bury their own white elephants. The fact that some other store has sold ten thousand pieces of an item that the buyer doesn't think he can sell any of is not a relevant factor in the ultimate purchase of that product. The buyer must depend on his own abilities to pick that product

for his area, his store and his clientele above and beyond any track record the product might have in another area.

BE HONEST

Be honest with yourself, your employer and your customer. Telling the truth might be difficult but it's certainly much easier than trying to remember one or more lies you might have told to one or more listeners. Abe Lincoln was credited with having said that he didn't have a good enough memory to be a liar. Integrity isn't just a word in Webster's; it's the foundation of a mutual bond of trust.

BE THOROUGH

Service after original sale is probably the keynote of all your future business transactions. Merchandising racks and instore displays should be kept neat; all merchandise, regardless of its nature, should be rotated periodically. It's perfectly understandable that no one man can do this individually but certainly his interest could be contagious enough to affect store personnel. Obsolete items should be removed when they have passed their period of productivity.

Oregon retailer stresses sales training

OOS BAY, Oregon is situated in the Southwestern corner of the state, overlooking the Pacific. It happens to be one of the largest cities in the world for the export of lumber. Another of its interesting characteristics is that it sits along the unusually scenic Highway 101 running North and South, the full extent of the U.S. Pacific Coastline.

It has a population of close to 30,000 and is a building community. New construction starts for homebuilding have fared far better here than on the national average. Remodeling, too, is active. Serving both these trades and healthy do-it-yourself market, is

Story at a Glance

How a new line of vinyl products was phased into Conrad Lumber's inventory of more than 5,000 products and how their smoothly f unctioning sales team was educated on the products and their applications.

the supply center for all three, the Conrad Lumber Co. Their slogan says they are the "Building Headquarters for Southwestern Oregon."

Conrad Lumber Co. is another example of a firm that recognized the need for change and adapted many new and updated concepts in retail merchandising.

On the outside of the building itself the name is emblazoned on two exterior walls and in front is a handsomely designed, easy-to-read sign near the street accompanied by a "reader board." This board contains four lines of large block

letters which announce sales, special items and new products. The physical plant itself is geared for selling. There is easy and safe access off the main road (the highway itself), convenient parking and well marked entrances,

Inside the store effective use of lighting, attractive utilization of counter and wall space and the use of in-store displays provide a comfortable feeling of spaciousness and

eye-appeal for its 10,000 sq. ft. of product display area.

Responsible for this success is the founder, Roger K. Conrad, who has been measuring the pulse of his customers from the time he first opened the doors of a converted home, back in the mid-forties.

A recent addition to their line of over 5,000 different products has been the inclusion of a new line of solid vinyl clapboard-styled exterior sidings and accessories for home construction and remodeling. Manufactured by Bird & Son, Inc., this well-known roofing firm, with its division headquarters in San Mateo, Ca., introduced their vinyl product line to Conrad Lumber through Conrad's regular- ly scheduled hour-long Saturday breakfast meetings held for the 20 Conrad salesmen.

Shortages in some siding lines coupled with technological innovations have resulted in new product usages, and these meetings (Please turn to pase 27)

STORE FRONT display of Bird & Son vinyl siding is by "Specials" board to left ol front entrance. lt illustrates gutters, downspout, siding on walls, corners and is complete with real, operating window so customer can visualize product in action. Lower view is exterior of well run Conrad Lumber, note ample parking, displays, good lighting, easy access. Olf camera is large "reader board" sign that gives

Westerners tour "Down Under"

ESTERNERS traditionally want to know what's new. what's happening and how to do things better, so it wasn't surprising to find that half the men on a recent trade development conference visiting Australia, New ZeaIand, Tahiti and Fiji were from the West.

The 25-day swing was under the aegis of the National Lumber and Building Material Dealers Assn. with Terry Mullin, Mullin Lumber Co., 'farzana, Ca., as a major organizer. Tour leader was Wayne Gardner, exec. v.p., Lumber Asso-

Story at a Glance

Retailer-wholesaler group on a fact finding mission that included Australia, New Zealand, Tahiti and Fiji .... sponsored by NLBMDA, half of the trade group was comprised of Westerners.

ciation of Southern Other Westerners Thomson, Inland

California. included Fred Lumber Co.,

Colton, Ca.; Don Brown, Mullin Lumber Co.; Gene Ward, Consolidated Lumber Co., Spokane, Wa.; Sam Hauert, Grant Road Lumber Co., Tucson, Az.; and Roger Conrad, Conrad Lumber Co., Coos Bay, Or. The other seven men were from all over the U.S., the balance of the contingent being wives.

Despite the temptation to sighisee, the group mostly maintained a busy schedule of plant tours, seminars, conferences with various merchants' associations and a variety of facilities inspections.

AT CHRISTCHURCH, New Zealand's Jarrah Timber Co., cant, hooked at both ends, is being lowered onto rollers for its trip thru the mill, seen al rear. At right: scene is the New South Wales Div. of Wood Technology in Sidney, Australia. Man with pointer is inventor ol stress grading machine in photo

BUSINESS talk (top left) included Inland Lumber's Fred Thomson; Joe Allen, Allen Lumber Co., Lacon, Mn.; Roger Conrad (background); Bob Horton, Standard Lumber Co., Winona, Mn., and the next president of the NLBMDA; and Sam Haue(, Tucson, Az., Auslralians Don Campbell and John Morris with Californians Terry

Mullin and Don Brown (top right) Spokane lumberman Gene Ward (lower left) with Aussie Nev Girdler, Terry Mullin. (Lower right: Gene Ward with Reg Tanner, president of the Timber and Building Materials Assn.. Sidnev.

Your IFP team {rom left to right: Bill Nunnatly, Satesman; Bob Nunnally, Vrce President; Shelley Day, Secretaryi Harold Hess, Buyer; Pat Anders, Bookkeeping; Nels Blagen, Vrce President; Brownie Markstrom, Satesman; Pam Cesak, OJlice lVanager; Phll Butterfield, Presidenti (not piclured) Dwayne Allen, Fresno Manageri and Lorna Swanson, Fresno Office Manager.

FIRST OF TWO PARTS

This excerpt from a speech by Portland attorney Leonard B. Netzorg entitLed "The National EnuironmentaL PoLicy Act," was originally presented at the third annuaL Current lssues Cont'erence organized by Dr. Stuart U. Rich, Uniuersity of Oregon, in the interest of the timber industry.

The basic thrust of the speech deaLs with the requirement of the NationaL Enuironmental Policy Act (NEPA) that gouernment agencies must thoroughly consider and proue they haue thought through uarious courses of action before issuing draft NEPA statements that put forward their uiew of how to handLe a giuen situation. As you wiLl see, Netzorg tahes opart the Forest Seruice in no uncertain terms for what he sees os their failure to perform to euen an adequate standard.

Copies of the entire proceeding of the conference will be auailable this summer at $6 the copy, chechs payabLe to Uniuersity of Oregon. Write: Dr. Stuart U. Rich, director, Forest Industries Management Center, College of Business Administration, Uniuersity of Oregon, Eugene, 97403.

rn HE draft NEPA statements

I issued by the Forest Service, if there really is such an entity, suffer hugely from the inability of many segments of the agency to escape from their peculiar history. Many of us whose activities take us into the area of the formulation of governmental policy have recognized that until about 10 years ago, three federal agencies were untouchable - the FBI, the Corps of Engineers and the Forest Service. It was a rare and bold member of the Congress who would publicly question any decision made by those dedicated, expert, selfless guardians of our magnificent National Forest System. For anybody who dared to ruffie the gleaming fur of Smokey the Bear, base motives were hinted.

Bureaucracy !

by Leonard B. Nelzorg

Against such a background, NEPA came as a total shock. NEPA suddenly forced the Forest Service decision-maker to go through a prescribed analytical process. More, it forced him to detail his analytical process for the express purpose of subjecting it to public criticism. No longer could the agency fend off the outsider with the incantation that its decision was, by its own reckoning, in the public interest. NEPA opened a new world. The Forest Service has had an understandablv hard time entering it.

Story at a Glance

A fierce criticism of the Forest Service for their ineptitude in managing our nation's forests at a time when we desperately need all the wood products we can get.

Let's take a look at that new world. NEPA says that before making a decision on a major action significantly affecting the human environment, the decisionmaker must study, analyze and expose the reasonable alternatives to his proposed action. NEPA says it twice. The Council of Environmental Quality (COql reiterates the concept and spells out its requirements. The federal courts in, I suppose, hundreds of cases have pounded it home. Summarizing the judicial construction of NEPA's requirement, a proposed Forest Service manual revision says that all reasonable alternatives and their environmental impacts should be discussed, including those not within the authority of the Forest Service. Each such alternative must be subjected in the NEPA statement to a rigorous exploration and objective evaluation. The analysis must be sufficiently detailed and rigorous to permit independent

and comparative evaluation of the benefits, costs and environmental risks of the proposed action and each alternative.

Let's see how these general propositions have been honored in a couple of concrete situations. I choose these two because one situation is simple, the other relatively complex. But simple or complex, they are in large measure representative of the kind of NEPA product that is only too often being cranked out by the Forest Service.

First, the simple case. In the Blue Mountains of Oregon the Forest Service enlarged an elk herd from about 14,000 head in 1930 to 47,000 head in 1970. Notwithstanding hunting pressures, this was largely accomplished by planning timber sales so as to produce a vast number of small clear-cuts at all elevations visited by the elk.

But recently in North ldaho, the Forest Service decided that to generate winter browse for elk it would, at the rate of 20,000 to 30,000 acres per year, burn 200,000 to 300,000 acres of 4O-year old conif'ers. The draft NEPA statement never even alluded to, much less rigorously explored and objectively evaluated, the clear-cut alternative of generating both timber and elk. When this omission was called to the attention of the decision-maker, he implicitly conceded in the final NEPA statement that he had not thought of this alternative but would analyze and report on it in three yearsafter burning 60,000 to 90,000 acres of timber. The ultimate confrontation was temporarily averted when it was agreed that the program would operate on slow bell pending a new NEPA statement.

Now there is a new NEPA draft statement issued. It alludes to, and in three or four lines rejects, the small clear-cut alternatives.

New top man for lumber grouP

J T isn't often that an assemI bled group of lumbermen are very quiet at a meeting, let alone a Hoo-Hoo meeting, but there was a respectful, near-total silence for the impressive ceremony that marked the elevation of Leroy Stanton to Seer of the House of Ancients, the highest honor the lumbermen's fraternity can bestow. Now semi-retired and in his early 80s, he replaces the late Ben Springer as Seer.

Coupled with an old-timers night and concat, it made for a rare evening. Present along with a distinguished roster of industry veterans were delegations from the San Diego, Orange County and Inland Empire Clubs. Jim Jones, the head of Jurisdiction 6, flew in

from the Bay Area for the ceremonial, held at a Montebello, Ca., countrv club.

Story at a Glance

Roy Stanton is elevated to top spot in Hoo-Hoo fraternity in impressive ceremonies by Los Angeles Club .. . a number of big wigs were on hand to see this rare ceremonial event.

Capping the presentation was the placing around Stanton's neck of the Emblem of Revelation, a 9pointed medallion, 2" across, that carries nine diamonds. He received a standing ovation at the con-

A PROUD MOMENT, indeed, for Roy Stanton (left) as he is presented by Dee Essley with additional certification attesting the fact that he is now Seer oi the House of Ancients, the highest honor than can be bestowed on any member of the Concatenated Order of Hoo-Hoo, the international fraternity of

clusion of the ceremony, ably presided over by his old friend, Dee Essley, who has also been active in Hoo-Hoo for decades.

The new kittens from American Forest Products were: Richard Simcik, Paul Salazar, Mike Peck, Mike Mackin, Charles Hammonds, Gene Courchaine, Tom Flint, Robert Bowyer and Dennis Johnston; from Simpson Building Supply: Steve Overton, Kent Scherburne, Mel Rhodes, Ray McKendrick and Stan Cochran.

Old timers trophy was won by Bob Osgood; loss gross, Don Stobaugh, low net, Hugo Miller; lst flight, Bob Merritt, Frank Stanger; 2nd flight, John Lipani, Hugh Hurth tied; 3rd flight, Frank Quattrocchi. Claude Currv. also a tie.

lumbermen. Seen between Stanton and Essley are Jim Jones, Harl Crockeft, Jim Barnes, Norm Wendell. Expressing his appreciation for his high honor to a hushed audience, Slanton is llanked in photo at right by John and Bob Osgood with Dee Essley in background.

Forecasts of a summer increase in housing starts have been clouded by recent jumps in the prime tending rate to new, record highs presently I lVo, the prime (the interest banks charge their best borrowers) is now seen heading for the unheard of heishti of I I %Vo by some banrting sources ..

The high interest rates both in the prime lending rate and high paying securities (Treasury Bills, commercial paper, etc.) will undoubtedly draw $$ from the s&ls, the main funding dource for new home construction, meanins ripples of diminishing deman"d for lumber and building mater- ials....

There is bad news anlentv if you read only the headliires: i1rcrease in Prices Hits 26-Year High"; "Real GNP Fell 5.8Vo as Inflation Soars"; " Economy Near Recession Level"; " Consumer Poll Shows Most Pessimism in at Least 22 Years" .... but, somehow, the bankruptcy courts aren't full vet and' wE: haven't heard of anyone takins the plunge or the gas pipe. .I

Some observers feel developments now shift situations so rapidly that the sanest course for most businesses is to keep movinq. nlav it by ear, be flixible, irdm,5te. advertise and work like hell

Best optimistic forecast comes from N.Y.'s First National Citv Bank; it sees a rebound in coisumer spending, a 2-million housing start rate by the end of '74 and more capital spending by business .... others feel new home buyers will buy now despite high rates, seelng a home as their best inflation hedge....

As we go to press, dealer delegations fiom all over the U.S. are in Washington, D.C. at the behest of NLBMDA. makine calls on Senators, Congressmei seeking trelp with induftrv pro- blems Masonitd has bought, for an undisclosed amount of cash, Cloverdale Lumber Co., Cloverdale, Ca.. and Humboldt Fir Inc., Fioopa, Ca.....

NEWg tsRIEFS

Housing starts slipped 22Vo in March, following'2 mos. of gains, to I,460,000 blde. permits were up 7Vo continuing-a iteady rise begun in Dec. .". the West was the only region in the Lt.S. that had an incrEase in housingstarts....

Ed Stamm, Tumac Lumber was elected new president at the Intported Hardwood products ,4ssn. lSth annual in Fla.; with Pat Kirwan, exec. v.p.; Bill Suiter, v.p. plywood: Gunter Silmar, v.p. logi & lumber; Kit Draham, v.p. hardboard; Joe Dolney, v.p. mfg.; Tom Welsh, v.p. veneers; Henry Dessauer, v.p. finance .... past pres. Vic t(^apl^an_'g address appedrs on p. 40 of this issue

IHPA also is movins its offices from San Francisco" to Washington, D.C. . George K. Eliades is the new manasi;'s director, replacins Chailei Schmitt, who'had hdld the posl since IHPA's founding l8 y'ears ago ....

W.O.O.D., Inc., the Denver promotion group, has been pushing hard in the Rocky Mountains on May Narional Home Improvement Time;using a promotional kit, radio/newspaper ads interest continues high in.the HIT program, especraily wtth uncertarntles ln new housing starts ....

Simpson Timber has awarded their million ft. plaque for'73 to Inland Lumber Co., Western Pine Supply, Kelleher Lumber Soles and Simpson Building Supplies in Cerritos-& Santa Clara '.'. .

Fires last mo. hit Centurv Lumber Co., Long Beach, Hayward Lumber and Kine Lumber, both in Delano; arson i-s suspected in each case, losses for the 3 are estimated to be as hieh as $500,000 Merrilt

Lumber, Northridge, Ca., has closed thru voluntary liquidation due to a change ln access roads into the property .

Bohemia Inc. plans to buv Kimball Bros. Lumber, near Eugene, Or., no price revealed I4ilkison, Keel & Stronk Lumber, Twin Falls, ld., has sold out to A.C. Houston Co., which owns the adiacent vard Willamelte Industries' has bought 3 mills and a trucking firm from W. H. Baumanl. Lebanon, Or., no price announced ....

Maiden Lumber, Thermopolis, Wy. has been sold, is now Spomer Lumber Co. Diamond Lumber Co., Livermore. Ca., plans to move this vear to a lst St. site .... Willis Cashwav Lumber, Montebello, Ca., had'a recent grand opening for their newstore....

Oregon Pacific Industries is settling into their new facilitv at Wilsonville, Or., missing -the original target of Dec., brlt not doing badly, what with strikes, etc. Evans Products has opened their Oregon distribution center in Bealverton: 30.000 sq. ft.

Cashway Lumber Co., Las Cruces, N.M., held a board cutting to open their new operation Staufer Lumber Co., Aberdeen, Wa., has added a big new appliance store .... the-HooHoo-Ettes, a lumber industry sorority, hold their national co'n1 vention May 17-19, Anaheim. Ca., at the Grand Hotel

Lumbermen's of Shelton and of Lynwood are now each called Lumbermen's of Washinston Smith Buildini Specialtles. Medford, Or., is the new name for Smith Lumber Diamond uJ!€;i' ofrf , " il Ji,il"lr "i'i :

May is National Home Impmvement MonthMay -l'31

National Building Materiai Distributors Assn'May G8' spring meeting, Mountain Shadows, Scottsdale, Az'

ms nnliles Hardwood Lumbermln's Club - May 9, meeting, Stevens Steak House, City of Commerce.

Los Angeles Hoo-Hoo Club - May 13, golf & dinner, Riviera Country Club, Pacific Palisades, Ca.

Spokene Hoo-Hoo Club - May 13, meeting, Stockyards lnn' Spokane' Wa.

Mountain States Lumber Dealers Assn. ' May 15'17' annual convention, The Lodge, Vail, Co.

Construc{ion Specifications InstituteMay 16, suppliers' show, Cal-Expo, Sacramento, Ca.

Northwest Hardwood Assn.May lGlt, meeting, Victoria, B.C.

Arizone Lumber & Builders Supply Assn. - May lGlS' annual convention, Scottsdale Hilton, Scottsdale, Az.

Oakland Hoo-Hoo Club - May 17, Reveille, Round HillCountry Club, Danville, Ca.

Sfrasta-Cascaie Hoo-Hoo - May l?, Red Bluff Night, (place to be announced).

Hoo-Hoo.Ette Nationel Convention - May 17-19' Grand Hotel, Anaheim, Ca.

EXPO '74 lilorld's FairMay-Oct. 1974, Spokane, Wa'

Dub6 Ltd.May l?, Reveille with Oakland HooHoo #39. Round Hill Country Club, Alamo, Ca.

Western Building Material As:n. - May lE, executive committee meeting, WBMA headquarters, Olympia, Wa.

Western Buiiding Material Assn. - May 19-20, All Industry Marketing Conference, Greenwood Inn, Olympia, Wa.

American Hardboard Assn. - May 2l-23, semi-annual meeting, Ojai Valley Inn & Country Club, Ojai, Ca.

Spokane Hoo-Hoo Club - May 3l' (noon) Awards Luncheon, (evening) Jurisdictional meeting, Stockyards Inn, Spokane, Wa'

JUNE

Spokane Hoo-Hoo Club - June l, Jurisdictional meeting, banquet & golf tournament, Stockyards Inn, Spokane, Wa.

Rogue Valley Hoo-Hoo - June 5, Father-Son-Daughter Nite, Rogue valley Countrv Club, Medford, Or.

Orange Coirnty Hoo-Hoo Club - June 6, meeting, Mile Square Country Club, Fountain ValleY, Ca.

Los Angetes Hardwood Lumbermrn's Club - June 13, meeting, Stevens Steak House, CitY of Commerce.

Strasta-Ciscide Hoo-Hoo - June 15. Silverthorn Cruise, (place to be announced).

Dubs Ltd. - June 14, meeting, California Country Club' So. San Francisco.

American Pfywood Agsn. - June 4'26, annual meeting, Thunderbird Motor Inn, Jantzen Beach, Portland, Or'

JULY

Rogue Valley Hoo-Hoo Club - July 3, Concat & election of officers, Rogue Valley Country Club.

Western Building Material Assn. - Juty 15'16, board meeting, Village Green, Cottage Grove, Or.

Dubs Ltd. - July 19, meeting, Meadow Country Club, Fairfax, Ca.

r

N roua ilorruNrw PHoNE (9'|6) 4ss-1 P.O. BOX 2'I488'I SACRAMENTO, CA 95821

ISVERYBIGIN SA]I FRAI{GISGO

$gR1-wLc#"'-M

By R0SS KINCAID executive vice president

f f ir now official that exports of I unorocessed timber from-national lorest lands will be banned immediately and the substitution of timber frorir western national forests to reolace timber cut on private lands and expbrted will be orohibited.

Processed timber which includes lumber construction timber, plywood, pulp and paper products, poles and pilings, may.continue to be exported wrthout restnctlon.

The Anrerican Plywood Assn. Manrugcment Report ini'ludes some interesting observations fbllowing the APA trade mission to Japan in February and M arch.

.Big in service and quality since 1883-and now we're Northern California's leading wholesale distributor of hardwoods. Higgins is also the place for plywood and related prodducts, and for kiln-dried and airdried softwoods. Call your nearest Higgins yard for prompt delivery. In San Francisco: 8248744. We're also big in Sacramento (927-2727) and Union City (471-4900).

rld^*-"

Three convenient localions cover

It notes that "The Japanese are adopting wood frame plutform construction which they call the 2x4 construction method.' Official government approval is expected in May or June of this year.

Along with this approval, the Japan-

ese government is exoected to announce adoition of North A'merican (American and Canadian) dimension lumber standards.

We are pleased to list the following tirms who have signified their industry support through membership in WBMA: Belflir Home Center. Beliair. Wa.; Cannon Beach Lurnber. Cannon Beach, Or.: Collins Wholesale Building Materials, Roseburg, Or.; Consultants to Managers in Busincss, lnc., Taconta, Wa.: Directions Simplilied. Inc.. BriarclilT Munor. N.Y.; Havr ley Gilbert Company, Portland; Harper Lumber Co., Roslyn, Wa.

Joseph Forest Products, Inc., Joseph, Or.: Henry H. Ketcham Lumber Co., Scattle; Lorco Sales Inc., Portland: Mr. Plywood, Bellevue, Wa.; Mr Plywood, Portland (2 locations); Plywood Distributors, Inc., Lewiston, Id.; Port Townsend Lumber Co.. Port Townsend, Wa.; Publishers Forest Products. Portland; Sandquist Building Supply. Albany, Or.; Sawco Co., Medford, Or.: Seim Builders & Supply, Ritzville, Wa.'

By WAYNE executive vice president

ECENTLY the lumber industry in Southern California suffered some major fires not through any fault of the lumber operators but because of arson.

The issue of fire is one that relatively few lumber and buildins material dealers like to face squarely. There is the ever present thought that one day a fire may put them out of business, or at least so limit their ability to do business they iust as well mav be closed. - That fear shouldn't exist. Reasonable concern should and does exist in many ooerations. Reasonable concern can and should be exercised in manv wavs. One of thc ways is through proper insurance. Some ycars ago, LASC. in connection with Bayly, Martin & Fay developed a comorehensive business lnsurance progiam that has proven to be outstanor ne.

offer the insured maximum Drotection at thc least oossible cost.

Thc insured reports his exposure on a mclnthly basis, so that the full value of this inventory is constantly known. One part of the policy even covers business interruptions. In the event of a major catastronhe the wholesale cost of the material-is ascertained and the claim is settled based on that wholesale cost plus 20Va.

When a catastrophe occurs, the insured should immediately call his broker and they will have an adjuster on the scene rvithin a matter of hours. In a recent case the insurance comDanv was notified ol the loss when thcy open-ed for business on Monday morning and within an hour the adiuster was in his own airplane flying to-the scene of the loss.

Established 1883

A lumber for every purpose.

It is tiuly a program because it entails far more than iust fire insurance. lt offers the insured a positive approach to the virtual elimination of fire by means other than arson. Every operation is surveyed when coming into the program and all ootential risks are eliminated. A continuous check is then maintained to see that possible hazards are kept to a minimum. The coverage is designed to

In addition to the business interruption portion of the insurance there is what is known as All Risk or DIC coverage which includes burglary, vandalism coverage for small exposures such as money loss during a burglary, plate glass coverage, robbery coverage, cargo coverage, accidental spillage, and coverage for temporary locations up to a maximum of $50.000.00 as well. Should you as an insured buy a new operation you have immediate coverage on that operation between the time you acquire it and the first of the month followine.

Western Building Material Association

THtr ARTZCNA I SGtrNtr I

By FRANK DAVIS executive vice president

UILDING MATERIALS dealers should be aware of and take ad-

vantage ol National Home lmprovemcnt Month which is sponsored in Mav. lhis program. oflers' unl imited opp.ortunrty to everv oealer who has home lmprovement ltems or service to sell to homeowners.

There is a growing interest in home owners in improving their home and the Honre Improvement Time program will help each dealer to sell his share of this expanding market.

Many Homeowners who normally vacation out of their state will b-e remaining at home due to the fuel shortlge und will probably be more inclined to improve their honie in 1914.

Hoine building is down and this is an opportunil.l for'dculers to concentrate the.ir.udvertising and merchandising tcchniques on the home improvement

custoners and perhaps maintain their volunte ol'sales.

[lome Irnprovement Tinte is sponsored by live associltit-rns of which your National Lumber and Buildine Material Dcalcrs Assn. is one r-rf thc l'we.

Promotional nraterials are available to dcirlers to help identify rhe industry nron)otion. Thcy include full coloi brochures, a sales portfolio, ad mats, and Danners.

We hope all ol our Arizona dealers will take advantage of this fine promotion program.

To lurther educate our members sales employees we held two selling skills workshops in April. One in Phoenix, April 16. and in Tucson, April 17. These were sponsored by Armstrong Cork Co. and Piul Hershey of their L*os Aneeles ollice handled thb workshoo

Our Annual convention'time is aoprolrching so we urge our members to s'et irside Mry 16. 17. i-8 ro atrend the affair at the Scottsdale Hilton in Scottsdale.

SAGRATUIEI{TO

By R. V. PETERSEN executive secretary

I N advocate ol private enterprise fa. masquerading as'a bureaucrat 'was unveiled at the recent MBMDA Convention.

Discussions on sources of financine fo-r coming construction was the subjec'i of a panel discussion involving representatives of federal agencies as well as the private financing sector. Criticismand defense - of private enterprise was expressed by Richard Smiley, director oi Farmers Home Administration for M_ontana. Criticizing the expanding role of governmental agencies in'home Fnancing, he stated that unless the attitude of the public changes, financing will come more and more from public funds, with a resultant increase in public debt - to which he is stronsly opbosed.

Referring to blnks'and savings and loan associations, Smiley declared "There is no reason why piivate enterprise can't do it (finance homes instead of government agencies). Private enterprise could do evervthine the Farmers Home Administration ari'd the Federal Housing Authority are doing and do it more efiectively." -

He blamed the politicians for "offering Utopia.to the public" even though it ls not workable.

He went on to criticize laws that penalize persons for fixing their homes by increasing taxes. "l say it ought to be the other way around. You ought to get a tax incentive or reduction for fixing up your home."

He sees encouraging changes in the Farmers Home Administration, citing a new program lor business. and individual Ioans made from private sources and guaranteed by government. But he feels there is little evidence of such change in thinking on the part of Congress or the public.

The new slate of officers named at the convention included: President - W. S. Weston, Three Forks Lumber Co., Three Forks; Vice-president - L. J. Killham, Midland, Inc., Miles City; Treasurer - A. A. Kind, Linder-Kind Lumber Co., Helena; Asst. Treasurer - H. G. White, Neifert-White Co., Townsend; Executive secretary - R. V. Peterson, Helena.

Frank Dvoracek, United Building Centers, Great Falls, was named to the board ol directors. L. Dexter Shaurette, St. Regis Paper Co., Libby, and R. V. Peterson were named national dealer directors, with A. A. Kind named as alternate dealer director.

. , Big in service and quality since 1883-and now we're Northern California's leading wholesale distributor of hardwoods. Higgins is also the place for plywood and related products, and for kiln-dried and airdried softwoods. Callyour nearest Higgins yard for prompt delivery. In Sacramenlo: 9272727. We're also big in San Francisco (824-8744) and Union Ciry (471-4900).

uEa urows & tr v[@\ /s

HARRY MENDENHATT execulive vice president

Lumber Merchonls Associotion of Northern Coliforniq 1546 El Ccnim lol, Sulfr 0 Lcr Altc, Calll.91027 (lr'| 9lr-t617

A TTENTION all dealers. We .1L realize health care is essential to the well being of the nation's population but to force business to pay for health care costs and pay this money into the federal treasury to end up with another probe of Mars or some other distant planet, star, or galaxy is not in the best interests of the nation.

The administration's proposal would require a 4Vo tax deduction lrom embloyees and a 3Vo matching payment by business to provide federal health care. -Even though-the current insurance carriers would be permitted to remain as the insurers (for a period of time) the idea idea q{ fo_rging b.usin-g.sp to pay so pu,ch^of the cost js ridiculous. The Kennedy-Mills plan is typical of the Kennedy schemes to force paymeht into ihe fedeial treasury. The K6nnedy-Mills Bil/ is even more hairbrained.

The Administration Bill HR 12684 and the Kennedy-Mills Bill 13870 must both die a quick and violent death. You, the small businessman, stand to iose the most and you are the ones that can place enough pressure on Congress to cause reevaluation. Write you-r S6nators and Representatives and tell them to leave free enterprise alone. We have experienced the federal government's attempt at stabilizing prices and the fuel crisis. Iithey attempt to cohtrol health cari we will all die of various illnesses while waiting in line to see a doctor who won't see us because there is no money left in the program to pay for his clinic and there won't be any more funds until Congress increases health care taxes again as they did Social Security.

A second area of vital concern to us is the Consumer Protection Agency which has had a tough time trying to be passed but some of our leaders will not accept the iact that the great maiority of constituents do not want passage. They are determined that the bill will be passed. The revision gives the Consumer Protection Agency even more dictatorial powers than the basic bill, HR l3-163,-passed overwhelmingly iir the House. At the present the Senatels considering S 707. Now is the time to writ6 about these also. We don't need any more controls by the federal government in any industry for any reason and for any minority group to benefit at the cost to the average citizen.

It takes only a few minutes to send off a letter of opposition. Be certain you wait until the end of a particularly difficult and miserable day when your blood is already boiling and your antagonism is high. It makes for a much better letter.

NAWLA Set For A Biggie

A record crowd of over 800 NAWLA delegates and wives are expected at the June 18-21 82nd annual meeting of the North American Wholesale Lumber Assn.

North American enjoys a current membership of over 530 companies. The 417 independent wholesale firms rang up well over 4 billion dollars in sales during 1973.

Set on the eastern slope of the Canadian Rockies, the Banff Springs Hotel offers rugged scenery unmatched elsewhere in the world.

Fishing is great sport\nm you've got the time. But fishitlg around for lumber is somethin{else ! So why not use our line{ One call to Hobbs Wall can save y[u time and money. lt's a faster ilay to land the right grades at the right prices with delivery right on schedUle,

Sierra Pacific Merger Off

Sierra Pacific Industries, Walnut Creek, Ca., and Louisiana-Pacific Corp., Portland, have jointly announced that they have terminated any further negotiations for the acquisition of Sierra Pacific by Louisiana-Pacific.

They have been unable to agree on details left unresolved by the previously announced agreement in principle.

Earlier announcements said that L-P would pay $67.6 million in cash for SPI, about $19 per share. Rumors before the announcement caused SPI stock to jump about $3.50 to $14. Trading was suspended and did not resume until after merger plans had been halted.

Recent Sierra Pacific earnings statements show a decline in first quarter earnings to 519 per share, down from 850 a year earlier. Sales are up from 927.5 million from 26.7 million. Earnings for this year are not expected to equal record 1973s, but "they should exceed all years prior to 1973," according to a company spokesman.

Particleboard Plant Tour

ONE OF THE West's newest particleboard plants, Georgia-Pacific's at Ukiah, Ca., got a good going over recently when Black Bart HooHoo club made it the starting point for their annual industry night meeting. More than 55 trekked the plant and were duly impressed. Program chairman Joe Mayiield then led the group over to the Manor lnn for cocktails, cornish game hen and some informal conversalion. See in top shot are (among others) Bill Smith, Roy Nielsen, Bill Gittings, Jack Powell, Rick Curb, Jack Tarason and Vernon Welter. Inside plant, lower pix, were Ruben Carlson, Harold Henderlong, Jim Berrv and Fred Gummerson.

I{EW PRODUCT SALES

(Continued from page 13)

were an appropriate time for local Bird & Son sales representative Richmond Dale to present the new Iine.

He constructed a mock-up'display model simulating the actual side of a house including a window, inside and outside corner posts and a gutter system. Dale took the opportunity to inform the Conrad .sales personnel on the advantages and general characteristics of vinyl siding. He then proceeded to apply it as it would be done under actual conditions.

Among the finest features of Conrad Lumber is the training and educating of its sales personnel. Each salesman is carefully schooled on the fine points of all products in inventory. No customer can ask a question of any of the

salesmen on any phase of building construction and not get an intelligent and satisfactory answer.

A separate Planning Department is available for individual consultation for do-it-yourselfers, professional applicators and others.

The siding application clinics have provided Conrad's personnel with a good working knowledge of these siding products. An additional mock-up model was constructed inside the store to serve as a product display. Customers are able to discover for themselves whether the product is to their liklng.

The mock-up is covered with a suflicient number of courses of vinyl siding in order to allow the customer to imagine for himself how the siding would look on his own home.

Conrad's inventory of Bird vinyl siding is supplied by West Pacific Sales in Eugene, Or., a subsidiary of Acme Trading and Supply of Portland, the Bird & Son authorized vinyl wholesale distributor. Storing inventory in large quantities at Conrad's poses some space problems. As such, the conven-

ience of West Pacific Sales in Eugene and the ease with which travel can be accomplished between the two points, Conrad can assure site delivery within three to five days.

Assisting him in carrying out his successful merchandising operation is merchandising v.p., Roy F. Smith and Clayton Smith, advertising and sales manager.

The total internal merchandising effort is supplemented by a comprehensive program of coordinated use of the various media. Newspaper, radio and television are all used in conjunction with the outside "reader board." Anniversary sales call for double-page newspaper advertisements in full color, a large number of radio commercials and moderate use of television.

Conrad Lumber is a successful retail operation in a rural community, catering to the needs of its customers and enjoying an annual sales volume in excess of g3'rz million. The entire Conrad team pledges itself to live up to the requirements in being the "Building Headquarters for Southwestern Oregon."

to AMERICAN LUMBER tpEClEt...lilk tha bill

AMERICAN LUMBER SPECIES specializes in supplying hard to find species, cuts or grades, in domestic softwoods and hardwoods. Don't waste time - Call American Lumber Species-we can fill the bill fast.

Kiln capacity 300Mreman. facilities. '

PHONE (916) 488-1800 o 2401 AMERICAN RIVER

Hardware Market Booming

A surprising fact: in many Yellow Pages directories there are as many as 64 headings for hardware products. This reflects the vitality of today's retail hardware market, says Market Trends, a marketing newsletter by The Reuben H. Donnelley Corp.

According to Market Trends, a new type of independent retail hardware outlet is largely responsible for the vigorous growth in the industry, The Home Centers, which cater to the do-it-yourselfer, now lead in retail sales with 45% of the market. Traditional hardware stores are second with 38.2% of the market. Ranked third, with 15.6Vo share. are lum-

f,t-'j-'-lh

Hard To Find SpeciesCutsGrades

Domestic Hardwoods and Softwoods

Treated Lumber, Shakes and Shingles

PlywoodDimension Lumber -Timbers

Finger Joint And Solids

Glu-Lam Beams (call Burlingame (41s) 692-3330 or Wilmington (213) 830-2860 or A.L.S, in Sactamento) DR, SUITE 2 o P.O. BOX 214661 e SACRAMENTO.

ber/building materials dealers. All three hardware outlet types today feature expanded lines of merchandise. The trend has been the addition of new product lines, such as sporting goods, recreational and camping equipment, security products, housewares, and even appliances and automotive supplies. The new items are growing in importance and profitability.

The independent hardware dealer is benefiting from the emergence of the do-it-yourselfer. Unlike the discount and department store, the independent can offer much-needed customer service in the selection and use of home improvement materials.

WWPA Promotee Hunt

Robert H. Hunt, 37, has been promoted to director, marketing services for the Western Wood Products Association, according to H.A. Roberts, WWPA exec. v.p. Hunt, a veteran of 17 years of varied product promotion experience, will have broadened responsibilities for all marketing activities in his new position. These will include product promotion, literature, advertising, publicity and field services. He will continue to report to R.H. Herbst, v.p. marketing.

ry,D40q

D. C. ESSLEY & SON

wholesale lumber

Our new address: 7125 Telegraph Rd., Los Angeles, Calif. (213) RA 3-1147 (213) RA 3-2746

L-P'c New Oregon Properties

Louisiana-Pacific Corp. announced the $3 million purchase of a 16,000 acre timber tract, a stud mill and green veneer plant at Lakeview, Or., according to L-P's Douglas A. Westenhaver.

Timberlands were purchased from Forrest Solomon and from Mazama Timber Products, Inc. while the production facilities, most recently operated by Golden State Building Products Inc., were acquired from Solomon.

Production assets include a stud mill with 20 million board feet annual capacity, a green veneer plant with 100 million sq. ft. annual capacity on a 3/8" basis and chipping equipment to produce 20,000 units of wood chips each year. All operations are adjacent to the existing L-P Lakeview sawmill, dry kilns and planning facilities.

Since the spin-off on January 5, 1973, Louisiana-Pacific has added more than 74,000 acres of fee timber for a current total in excess of 580,000 acres. Within its brief 16-month history, L-P has increased its fee and controlled timber base from the original 1.7 million acres to the present 2.2 million acres.

Two New Yardr lor IFP

International Forest Products has broken ground for a new distribution yard in Chino, Ca., that they plan to have in operation in approximately 5 months. It will be seven acres, paved, with an office complex, lumber sheds, a yard office, mill buildings and a remanufacturing mill, stocked with new and faster milling equipment.

The Pomona, Ca., based firm also recently opened a new distribution yard in Fresno, in midstate. as an addition to their sales office there. They recently added two new trucks and a forklift to the facility.

In about one month, IFP expects to be moving the Fresno operation onto a new 10 acre site that they recently acquired.

struction was held in Kaanapali, Maui, Hawaii, March 4-7.

Over 170 people, largest grouP in AITC's history, attended the meeting. Richard C. Caletti, president of Standard Structures, Inc. Santa Rosa, Ca., was elected President and Clyde Hughes, v.p., Rosboro Lumber Co., Springfield, Or.

Elected to the board were C. Glen Beattie, Koppers Co.;

Richard A. Fylstra, Weyerhaeuser Co.; Elton F. Jones, Structural Wood Systems, Inc.; and Ronald F. Kemmer, Duco-Lam, Inc.

Thomas W. Jones was re-appointed as AITC Treasurer. Paul R. Beattie and Russell P. Wibbens continue as exec. v.p. and secretary, respectively. Continuing as a director is William B. Lindberg, Woodlam. Inc.

AITC'r 22nd Annual ileetlng

The 22nd Annual Meeting of the American Institute of Timber Con-

The Horbor

in Huntington Beoch

New Distribution Facility

A new 1Vz acre facility for car unloading and storage has been opened by Guerin Transportation Co. in Cucamonga, Ca., to serve the whole of the West in the storage and distribution of lumber, plywood and building materials. Guerin continues, of course, in the transportation business that has been the mainstay of the company since its founding in 1952.

The new facility has been designed from the ground up, literally, to quickly and economically allow lumber and building materials to be brought in, re-distributed, or re-shipped or stored. The firm is also working with local dealers in bringing in less than carload lots. Rail car unloading is done from their private spur.

Additionally, Guerin has the capability to do job site delivery using their own equipment that is equipped for roll-off unloading. They also offer a hydraulic crane service to handle large items, such

Davidson Plywood On the Go

Davidson Plywood and Lumber Company's Sacramento, Ca., plywood distribution warehouse, until recently Van Noy Plywood, is now operating at full capacity from their 26,000 sq. ft. warehouse, serving primarily dealer and industrial accounts in both the Central Valley and from the Bay Area to Reno, Nv.

Dick Harrison is v.p. and branch manager (the home office is in Carson (Los Angeles) Ca., and sells from an inventory of more than a

New Phoenix Facility

An open house for suppliers to celebrate Capital Lumber Company's new redwood distribution yard in Phoenix, recently, was attended by industry persons from the entire Pacific Coast and the Southwest. Observers put the new l0-acre facility, with inventory, in the $1 million class.

Entirely paved, it features pole type buildihgs and a one-story, landscaped, all-redwood office building. Situated at 11 No. 45th St., it is about 10 blocks West of their former location.

Boise Cascade has purchased the old property and plans to

as trusses, for both steel and wood erection.

Guerin is fully licensed for local and statewide hauling of lumber and building materials by the state's PUC. Their location, near the convergence of a number of freeways and other arterials, is only 35 miles East of Los Angeles.

The yard is fully fenced and has security lighting. It has 2 paved acres with the rest covered by Fontana slag. As a further service, they offer office space for rent and can provide fenced areas within the yard for lease to firms needing storage space.

The firm, founded 22 yearc ago by sole owner Dan Guerin, has worked for all the major companies in Southern California, and is structured to perform either small or large jobs with equal facility.

A Navy veteran of World War II service in the South Pacific, Guerin and his wife, Mavis, have a son, Michael, who is now studying Police Science in college.

half-million dollars in fir plywood and construction grade plywood, imported and domestic prefinished plywood and other imported plywood items. They also sell hardboard and particleboard. Mobile home sales are handled by Gene Riggert and Jack Favors is in charge of dealer sales. There are 14 employees in all and sales run around $400,000-$500,000 per month.

They service their 125 mile radius sales territory with a trio of big trucks.

operate a plywood and white woods (mainly) distribution yard on the site.

A well-done Open House, presided over by John Gaskin, president, and Gene Greffie, featured a Mariachi band, Mexican style food, with yard and office tours of the attractive new facilitv.

PERS@NALS

Ken Schmidke has been promoted to v.p., South Bay Redwood Co., Orange, Ca., according to board chairman Harold M. Frodsham.

Ralph Norum has retired from Marquart Wolfe Lumber Co., Orange Ca., according to Sterling Wolfe.

Jim Fraser, Twin Harbors Lumber Co., Palo Alto. Ca., recently visited the comDanv's Santa Ana bffice.

Eugene ti. Thlboy is now v.p., Douglas Forest Materials of both Portland and Phoenix.

George Warmath is now nt'|. sales mgr. for E.L. Bruce, reports Claude Taylor, gen. mgr.

Richard E. Lundgren has been promoted to exec. v.p. of Palmer G. Lewis Co., Auburn, Wa.; J. Cutler Lewis moves up to senior v.p. and Zack Brandon is now a PGL v.p. and mgr., Oregon operations.

Bernie Orell, Weyerhaeuser v.p., public affairs. is the newlv elected chairman of the Forest Iidustries Council, replacing Russell J. Hogue, pres. of the Medford Corp.

Jim Trent, Home Lumber, Chula Vista. Ca., is a new member of American Wholesale Hardware's member's council.

Chuck Lember is celebratine his 25th year with D.C. Essley & Son, Los Aneeles.

Donald V. Boone is Oreson Pacific's new credit mer.. Portland.

Steven J. Maver islhe new director. nersonnel ielations for Char:di.rn International's U.S. Plywood hiv.. according to W.A. Whelan, v.p., West Coast mfg.

Donald G. Baxter is now a consultant to the forest products industry after his recent resignation from Broc!. ings Plywood, Brookings, Or.

James E. Mundell is the new mgr., Oregon National Sales, Eugene, for American Forest Products, reports mgr. Peter N. Murphy.

Production

home ofice: Fred Holmes o Carl Force o Jim Buckner. Gary 0hleyet Alan Swanson o Herb ThomPson

Box 665, Ft. Bragg, Calif. 95437 Phone 007) 96+4058

Exclusive soles ogenfs for: M & J Lumber Co., Inc. (Myers Flat, Calif.) Englewood lumber Co. (Redcrest, Calif.)

Mike Gav is now coverins N.M. and Southeastern Colorad6 for Sasebrush Sales, Albuquerque

Bruce E. Kenney and Charles E. Hammonds have ioined American Forest ...Pp,gducts as sales reps.

Thomas G. Williamson has been aopointed director of marketing services for the American Institute of Timber Construction, according to Paul Beattie, exec. v.p.

Wjfliam D. Hopper is now asst. to the v.p. of operations for Kaiser Cement & Gypsum, according to John I. Walker, v.p., operations. Thomas M. Payne is now repping in the San Francisco Bay Area.

Reeif Trull is now in Pooe & Talbot's *+ mill sales dept.. Portland.

iioswell King is now mgr., customer relations for Baker & Hamilton, San Francisco. David Haskin has moved up to paint, electrical and plumbing dept. buyer.

Gary Swerdlik is now selling for Sagebrush Sales, Portland; Gary Wright is now mgr. of the Albuquerque plywood div.

Calvin Lloyd is now gen. mgr. of Everett Plywood Corp., Everett, Wa. He succeeds Elmer H. Hall.

Bill Gray has closed his World Wide Woods, Roseburg, Or., and is now in sales for Sun Studs. Inc.. Roseburg.

Thomas P. Williams is now gen. mgr. of Johns-Manville's newly created fiberglass marketing div., Denver.

Joe Bowman, West Range Corp., Cloverdale. Ca.. is back at it after a Mexican vacation.

Victor A. Durhan. Hardel Mutual Ply- wood Corp., Olympia, Wa.: Pliil Glenn, International Paper, Veneta, Or.; Howard C.A. Hunter, St. Regis Paper, Tacoma, Wa.; E.'J. Ost6r- hout, Kirby Lumber Corp. Houston, Tx.; George Swindelis, Willamette Industries, Albany, Or.; D.A. Westenhaven. Jr.. LouisianaPacific, Portland; William G. Wysong, Brand-S Corp., Corvallis, Or.; Harold O. Schadt. APA, Tacoma, (leader) and Robert H. Hunt. Western Wood Products Assn.. Portland. are back from an American Plywood Assn. European traoe mlsslon.

Bob Heberle and Bob Bonniksen. L-P: John Kelly, Bonnie Sales; Hugo Miller, G-P; Cliff Smoot, Masonite: Leo Hulett. Harwood Products: Greg Lambert and Hal Renfort, Simpson Timber; Dick Hoover, Palco; Jim Frodsham. South Bay Redwood; Abe Willis, Charley's Fence Co.l Ed Fountain. Jr.. Ed Fountain Lumber; and Wayne Wilson, D.C. Essley & Son, were among West Coasters at Capital Lumber's Open House, Phoenix.

Ivor N. Ronning has been promoted to mgr., lumber dept., Scott Paper Co.: it's the former Everett Lumber Co. sawmill operation.

James Bradbury is now public affairs mgr. for. Weyerhaeuser's Willamette reslon.

Thomas Petirson is now asst. mgr., Long-Bell div. building materials wholesale dept., Vaughn, Or.

Phil Gomez is managing the new Komac Paint store, Albuquerque, N.M.

Larry Hamilton has joined Bruce Paneling & Moulding as a cost accountant, according to Claude Taylor, new gen. mgr. of the div.

John C. Felten is now exec. v.p. and gen. mgr. of Evans Products newly- lormed transportation/industrial group. Bill Finkenstaedt now heads their shelter products group plus the new transportation/industrial group.

Bill Bryson is the new product and sales mgr., interior fiberboard, Boise Cascade wood products div., announces Macon Lowe, product mgr.

Art "Cat" Ballou, Sterling Lumber Co., Montebello, Ca., won $12,500 in Las Vegas for a 60d 8-spot Keno ticket. He still can't believe it. We're not giving away any secrets, the feds were on the spot to collect their $4,000 share of the booty.

Tim Stetson has ioined Hamoton Lumber's tradind crew in Poitland. Mark Lofland is-now with Ted Gilbert's Product Sales, Newport Beach, Ca., selling dealers. industrials. He had been with South Bay Redwood Co. Ross Kincaid, exec. v.p., Western Building Material Assn., Olympia, Wa., sends thanks to all for their cards, calls, etc., as he recoverd from a recent bout with kidney stones.

Gary Simmen has started his own wholesale firm in Sacramento. Ca.: it's called (natch) Simmen Lumber Sales.

Bob Pallow has joined Noble Lumber in Tustin, Ca. He had been with Al Peirce Co., Newport Beach.

Bob Crotty and Ray Rounds havejoined the sales staff at Reliable Wholesale Lumber, Temple City, Ca., according to Ray Van lde.

Phil Kelty, Simonson Lumber, Smith River, Ca., says they had ll5" of rain recently: that's more than 9t/z ft., a record for the area.

George Feury is now sales mgr. for Plum Creek Lumber's new $1072 million Iiberboard plant, abuilding in Columbia Falls, Mt.

Bob Golding and Pete Parrella are now with Davidson Plywood & Lumber's Iumber sales div.. Carson. Ca. Both are ex-Marquart-Wolfe Lumber Co.

W.L.-Johnson is the pres. of the newly- formed Century Hardwood Co., Kent, Wa.

Roy Powers has been promoted to operation mgr., Minton's Lumber and Supply, Mt. View, Ca., according to Herb Eaton, pres.

Don Scheele is new to Publishers International Forest Products' sales staff, Portland.

Ross Loveland has been named sales mgr. for DG Shelter Products' Klamath div., selling for both the Klamath Falls and Chiloquin, Or., mills.

"Kentucky" Pendergast, Pimzim Trucking Co., Cloverdale, Ca., convinced manv a usuallv-saner head that his horsi:, "Kentulky Bob", would win at Golden Gate. Uh, not quite, it was llth out of 12.

Mel Rhodes. Simpson Buildins Supplv. L.A., recently visited c5. oberations in Shelton, Wa., and No. Ca.

Twin Harbors Lumber Co.

lumber & Building frlqteriqls

deailers amd dflstrflbutors ilook fion ..'rh

Dear Readers,

In an effort to do a better job for both our readers and our advertisers, we are asking you to take part in our Survey '74 Readership Study.

It should take only a few moments of your time to complete the questionnaire on the facing page. No signature or company identification is required. Your prompt reply will be appreciated.

It is postage-paid and is already selfaddressed to us. (see other side).

D & R supplies dimension lumber, precision-trimmed studs, cedar siding, shakes, shingles, moldings and many other specialty lumber items throughout the West . . . by the most eff icient transport . . . rail, truck or ocean barge.

For nearlv 70 years Dant & Russell has marketed forest products f rom the Pacif ic Northwest manufactured for the western construction market.

In Southern California, call our representative, A. W. "Art" Neth at872-1280 or 783-0544

After completing the questions, just tear out the facing page along the vertical dotted line. Then fold it horizontally thru the middle so that the top of the page comes down to be stapled, Scotch taped or what-have-you, to the bottom of the page. You'll notice that our name, address and postage paid mark is then on the front of what has become (hopefully) an envelope.

Thanks in advance for helping us to do a better job of helping you in your business.

Cordially,

David Cutler Editor-Manager

Merchandising ond News leoder Since 1922

Please rate from I (most) you find most helpful or

Editorial.

In-depth stories on dealer or wholesaler operations.

Straight news stories.

News Briefs.

Merchandising features.

Selling features.

to 5 (least) the following features interesting:

Calendar.

-Monthly columns by the association managers

Personals.

New Products.

New Literature.

Series on hardwood.

Coverage with pictures of conventions.

Coverage ofclub events, such as Hoo-Hoo meetings.

Letters to the Editor.

Classifies Advertisements.

Buyer's Guide

Obituaries.

Should any of the above subjects appear less frequently?

More frequently?

Should any of the above subjects be dropped from the magazine? -

Do you find The Merchant

What other features would helpful in performing yourjob? you like to see added?

-

Responsible for buying or leasing:

Lumber

Plywood

Tools (hand or power)

Paint

Paint sundries

Hardware

Other building materials

Do you classify your firm or job as a:

Lumber distributor

Lumber wholesaler

Building materials distributor

Lumber and building materials dealer

Total dollar volume of your

Up to $250,000 per year

Up to $500,000

Up to $750,000

Up to $l million

Nursery

Garden supplies

-Milling machinery

Mobile equipment, forklifts

Trucks, cars

Specify rail or truck shipments

Other (please specify)

Home center

Mass merchandiser

Lumber and,/or building materials sales rep.

Other (please specify)

firm: (check one)

Over $l million $l-$2 million

$l million and up

How many others read your copy of The Merchant Magazine?

What date, roughly, during the month do you get your copy?

OPTIONAL:

Your name and title Address

I0I16 eruro,rlec'euapesqt anue^v olel qlnos g/9

ouEo0olT luolprolT aqt

E!urot!lec 'salatuv so'lLI9'? 'oN lruirad sselc lsr!J

ltvultAld3ussSNlsns

Kwikget Special On Lockeets

Kwikset has launched a two-month "Locks on the Rocks" promotion lor its Bel Air desisn entrv locksets.

All oualifVins orilers olaced between April l'- Jude 11 will be shipped in a 48ouart lce chest. '

To qualify, order must be for Bel Air entrv s'ets in oolished brass in minimum orddrins unit! of 30 Iocksets. Each order of 30 loiksets will be shipped in an individual ice chest, which retailers are free to sell at retail, or use personally. The chest has a retail value of $21.95.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Am/Ply: Variety, Sales Appeal

AM /PLY. American Forest Products' 'premium panelins. orovides a wide vaiietv of oanel finishesln four distinctive.liries iJesigned to appeal to orverse decorattns needs.

e The old blrn weathered look brings the outside inside with rustic panels in the "Country Roads" line.

c Seven exotically grained panels in the "Horizontt line were desiened to stimulate the prospective decoralor's imagination.

c "Woodstock" has six, random grooved, richly grained panels intended to appeal to the traditionally discriminatlng Duyer.

c Bold patterns in splashins colors make the "'Accent" line butstan?ins for use in high activity areas such as kitc.-hen, bath or a family room.

Complementing this well rounded line of paneling are complete space saving. point-of-purchase displays available to dealers carrying the line.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 9ll0l.

One Coat Concrete Sealant

A piemented. chemical and weather resistln'i sealer for old or new concrete floors, suitable for indoor and outdoor applications is from West Chemical Products, Inc. Called Pigmented Filpor, it covers 300-400 sq. ft. per gallon and requires only one coat. lt dries in four hours so there is no extended tie-up of manufacturing areas.

Pigmented Filpor can be applied to new concrete, after it has dried for 60 days or dry, machine-scrubbed old, or previously painted concrete.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca.9ll0l.

Formica Showg New Producte

Hand-finished leather reproductions. woodgrain designs, original patterns and solid colors were amons the 1974 additions to the Formica lin-e spotlishted bv Formica at the ADartment Builder/De1 veloper Conference & Expositioh in Chicago, April 29 - May l.

The company notes the new EIdo-

New Fm@duets

qrnd selecfed sqles oids for better morketing

rado has deeo. three dimensional texture that brings duthenticity and richness to its dark, earthen brown coloration.

Also that the new acceptance of solid colors found in nature has had a direct influence on the manufacturer's 1974 color additions.

The comoanv's Bath Wall Paneline. a moisture-proot svstem for tub s=urrounds. shower wills and other highmoisture areas, is surfaced with Formica brand laminate. It will last indefinitely and requires little maintenance, the company says. It has been marketed now for more than seven years and has proven itself in thousands of instaliations in apartments, hotels and motels, homes and'commercial installations, accordine to Formica.

Builders can select Formica Bath Wall Panelins in a selection of sixteen oatterniand colors stvled to coordinate with fashionable fixtuies and fabrics for the bath.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Anodized Color Aluminum

The Sanodal Svstem. a unique method lor colorine anodized aluminirm to meet exterior rdquirements for architectural applications, is by Sandoz Colors and Chemicals.

With the new svstem. an architect now has a ranse of -colors from which to select and -which possess the properties needed.

The system uses conventional anodizing techniques followed by immersion of the aluminum component in a solution containing the Sanodal dye.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91l0l.

It'g A Pistoll

The new Super Pattern Pistol by Goldblatt Tool Co. is a larger, more powerful version of their Pattern Pistol. Super Pattern Pistol is factory fitted for one-gun or two-gun operation with all the power and air volume needed.

Interchanseable air nozzles lets tradesmen eaiily spray everything from thin laquers to heavy mixes at pressures to 100 psi! It comes with a huskv 7 hp engine,'18.2 cfm compressor p 100 psi, ( 1.000 rpm). gun, two air nozzles, hopper and 50' ol | 12" hose. Weight: 225' lbs. A new fraine desien ma:kes maneuvering on the job easy:-two l0"x2.75 semi-pneumatic tires with two 4" swivel casters on rubber tread.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 9l l0l.

New Ceiling Block Display

A new display featuring t&g ceiling blocks has been introduced by Marlite. The white 16" square ceiling 6locks are designed specifically for high humidity areas in the kitchen and bathroom. Wallboard adhesive and soeciallvdesigned metal clips are used to secuie the blocks.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

Klip lt Kwik

The versatile and new Quik-Klip can make those "around home" electrical wire stringing chores an easy task.

Designed for holding wires when mounted in anv oosition without electrical shortage- problems, the all-purpose Quik-Klip is a convenient method for "wire stringing" in the attic, basement or patio of a home. lt can be used for holding lamp cords, tv and hi-fi leads, extension cords and lighting installation.

The easv-to-install clio also affords excellent year around use ior inside or outdoor appliances at your summer home or cottage. lt can eliminate the rust stains and unsightly nails which often result from other methods.

During the Christmas season, the clip makes for easy installation of exterior lights around eaves, doors and windows of the home. By nailing the clip in place, the "putting up" of decorations each year can be quick and easy.

WRITE: The Mcrchant Magazine, 573 So. Lake. Pasadena. Ca. 9ll0l.

New "Furniture-to-go"

Since its introduction at the Chicaso Housewares Show in January, Furiiture-To-Go Butcher Block furniture by American Forest Products Corp. has experienced overwhelming consumer acceDtance.

t'The Butcher Block line taps the middle ol the consumer market." explained Roger Pett. product manager for AFPC, a Bendix subsidiarv.

"lt is real - made from solid. finger- jointed pine - yet not expensive." And Butcher Block is part ofthe already established, and heartily accepted, KD line manufactured by AFPC. "We have seven wholesale distribution centers located near heavily populated areas across the United States. This means lower freight costs and quicker deliverv." Pett noted.

Theie is a choice of stvles in the four tables: cocktail, octagonal, end or bunching, as well as a-handsome free standing wall unit. All are easy to assemble.

Each piece is sold and displayed in its own individual carton, designed to be both a shipping container and an integral part of the retailers p-o-p- display.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Ca. 91 l0l.

D-l-Y Ghain Link

The new Selex Insta-Fence is a Dreassembled. pre-stretched heavv-duty chain link ierice homeowners can-install themselves.

Insta-Fence requires no costly, timeconsuminq cement foundations or special tools. Each kit contains everything needed to erect a protective fence enclosing from 100-400 sq. it.; in heights of 36".42'.60' or 72".

Optional expander kits are also available. All codrponents are steel with heavy galvanizdd coating.

Eath' Insta-Fence kit- contains preassembled fence fabric and premounted fence posts. What eventually becomes the gate post serves as the driver to pound each anchor into the ground. That is the onlv tool needed.

Installation begins with joining slotted rails to form a square. Anchors are then placed at the corners and driven into the lround. The Dremounted fence fabric is -unrolled and'the fence posts are fitted over the anchors. Top rdils are inserted

in matching qrooves in each corner Dost.

A simpT{ rod and clamp syltem creates a solt sate lor the lence area.

Althoueh Inita-Fence creates a sturdy fence, the- components can be quickly and easily disassembled and the fence relocated or removed.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca. 9ll0l.

New Steel Doors

Availability of Sta-Tru fire rated doors is announced by The Stanley Works. Their doors comply with ASTME-152 test procedures for the 3/4 hour "C" ratins.

It is a l-314" Eush type door with face oanels of 24 s.ause salvanized steel. Stiles and rails a-re oif lfgauge roll formed steel channels. Core is foamed-inplace adherent insulating material.

Doors are mortised for three hinges and supplied plain or bored with 2-3 f 4" backset for standard lockset. "C" rated steel frames: interior/exterior thresholds; hardware preparation and 10"x10" fire rated lights are available as optional items.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

A Burglar's Blueo

Arrow Lock's heavy duty tubular deadlock model 921 has an extra lonq l" deadbolt, a hardened steel inter-nal security ring and a heavy gauge box strike, each enough to send even the best burglar home without profit.

For example, the massive deadbolt is for all intents unsawable due to Arrow's hardened pin within the deadbolt which spins if a hacksaw blade makes contact with it.

The reinforced 921 has hardened steel spring inserts, which always keep tension on the screws and prevent them from working loose und6r the homeowner's normal (or the burglar's abnormal) use.

It is a handsome, wrought brass trimmed, normal sized lock that its owner will find convenient to install and operate. Easy installation means that no adaptor rings are required, the lock is self-aligning and is reversible for right or left hand doors due to its centered construction.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

New Tub Enclosure

FHA-approved Swan Tubwal fiberglass tub enclosure system, specially engineered for the do-it-yourselfer, goes in so fast and easily that professional builders use it. too. for the labor time it saves, the firm claims.

Features are: installation over any hard. solid surface (drywall. plastei. plastic or ceramic tiles.- paint). elimihation of eroutins. smooth'seaniless side corners. n-o needfor edge molding, no

mitering, a simple adhesive system that eliminates bracing during cure, only three pieces to be installed. With standard size tubs, 57-62" long, the only cutting required is where plumbing fixtures come through and for windows if necessary.

This d-i-v tub surround differs from the orisinal commercial version in two ways..First. the.two 58" high side pieces extend around Ihe corner to lorm Dart ol the back wall, thus eliminating the-sometimes troubiesome, someti-mes timeconsuming corner ioint.

Secondl adhesion of the new fiberelass Tubwal to the existine wall is im[roved and simplified by-the factory application of pressure-sensitive tape around the edees of all three components. This taie holds the walls of the iub surround to'the underwall while the mastic. which is still applied to the back ol the fiberglass panefs'to insure a permanent bdnd, 'cures completely. It comes in 6 colors.

Retail orice is $89.50.

WRITII: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Free Reader Service

For further informotion on oll New Products ond New Lileroture, write fhe Merchont Mogozine, 573 So. Loke Ave., Posodeno, Co.9ll0l. Pleose mention issue dote ond poge number so we con process your requesl foster! Thonks.

Sales Results from POP

Can you tie sales results directly to a ooint-of-sale unit? -

A resoundine "Yes!" is the answer of Kevan D. Cr6use, manager of marketing communications for Marlite, referring to results of a survey of 392 buildine material dealers who had used a new DJcorator Paneling Center in their showrooms.

*Nearly 80Va of the dealers reported increased sales of I f8" panel.

*About 50Vo ol the dealers indicated increased sales of If'l1$';17.f' plank.

*All but a few of the dealers ihdicated that they would continue to use the display if it were kept current.

*83 of 167 responding to the question indicated that l0 or more l/8" panel iobs had been sold as the direct result of ihe Decorator Paneling Center.

*19 of 76 responding to the question

indicrted thut l0 or more ll4" plank jobs had been sold by the display.

*87(l, rated the unit "very helpful" to honreowner customers: 63% eave it that positivc rating lbr carpenGr-installed JOOs.

The center can be used as a selfstanding display, or can be wall-hung. lt includes sanrples of the entire product line - plunks, pane ls. murals, color coordination infbrnration. and installation instructitlns. lt also includes full-color photographs o{'room settings to show prospects how the paneling will look w hen installcd.

WRITE: The Merchant Macazine. 57-'l So. Llke, P:rsadenu, Ca. 9ll0l.

Design Spearheads Promotion

Italian Classic is the latest desisn addition to Armstrong's Castilian iine of cushioned rotovinyl floors. lt is the first Castilian product to employ a new embossing te'chnique, sivini it-a richer aopearad'ce, betier Eesig-n clarity arid cleeDer texture.

Iialian Classic is a hiehly formal. Renaissance-inspired motif, iombining a "hand-painted" look with bold Mediterranean styling. It is available in seven colors.

As part of the introductory promoLion, Armstrong is providing an extensive package of merchandising aids to qualifying Castilian retailers. Included is a special traffic-builder premium, a stitchery kit by Bucilla (retail value $4$10) which dealers can offer to customers at a 40% discount. The packaqe llso includes a varietv of in-storb selliis helps, plus a selectiori of ad mats featurl ing the stitchery offer as a consumer incentlve.

WRITE: The Merchant Masazine. 573 So. Lake, Pasadena, Ca. 9ll0l.

Slides lt Right In

Grant Hardware has a new hallmark. 'Velvet Touch', for identification of a series of drawer slides which claim to bring a significant improvement to slide oertormance. -

Presently, a range of slides can be ordered which include a heavy-duty. full-extension. progressive actioir slide with load capacity up to 150 lbs. per pair (No. 525) ahd tfiree medium duty ball beuring slides with load capacity up to 75 lbs.-1Nos. 515. 516 and 518 fbr desk box drawers). Additionally, the new 517 slide is recommended for installation under any flat surface where side support is unavailable.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 9ll0l.

Red Cedar For Interior Walls

The rustic beauty and charm of Western red cedar shineles are combined with the application-ease of panels in new 46V2" long Shakertown shingle

I nterior-Tex oanels.

They consist of assorted light and dark shingles with contrasting grains and bold knots to create a dramatic efTect. An average 8'xl0' wall can be applied with panels in a few hours lor less than $100 in materials, according to the munufacturer. No experience is necessary.

The textured shineles are bonded to 7q" insulation boaid, and are selfaligning with a'73/q " face exposure. The convenient panels can be installed to a nailable suriace or nailing strips with a hammer, power nailer or staple gun. lf desired, the shingles may be stained in a range ol semi-transparent tones. To simplify handling, panels are packaged l0.to a carton, complete with applicatron lnstructlons.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

Tacker and Two Nailers

The basic construction rie available from Bostitch includes three*oneumatic tools widely used in the bLiilding industry.

They are Models N l6 heavy-duty nailer.-N3 coil-fed nailer and T36 fackei. The rie also consists of a Bostitch electric or sas oowered lisbt-dutv or heavvdutv co"mpiessor in m6dels from I hp-6 hp;-a poitable filter-lube assembly with carrier and belt, a fastener pouch for nails and staples, and assorted airline assemblies.

Model N l6 nailer is recommended for framing, toe nailing and other heavy constructionjobs where l6d, l2d, l0d or 8d nails were previously hand-driven.

Model N3 air-oowered nailer holds a coil of 300 6d or'250 8d full-head nails.

Model T36 is used for sheathine and finishing on construction jobs.

WRITE: The Merchairt Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

New Gonrete Topping

Epoxy-Rok architectural surfacing is a building material with a wide variety of uses from Sterling Drug Inc.

It can be used as a concrete topping to attractively resurface spalled, eroded, worn-out grey concrete or to protect new concrete. It is particularly suited for public activity arias such as schools, apartments, patios, desks, hotel lobbies and shopping centers.

It is an excellent medium for renovating worn-out surfaces such as sidewalks or driveways.

The blending of epoxy-coated quartz with water clear, low odor epoxy resins forms this seamfree durab[e concrete topping. It outwears concrete 3 to I and is ideal for high traffic areas, both interior and exterior. Grease, oil and other stains can be removed more easilv thus red.ucing labor costs, and it ii slipreslstan t.

Available with eight different colors of o uartz.

WRITE: The Merchant Magazine, 571 So. Lake, Pasadena, Ca. 9ll0l.

ROOF LOADING Spanish rooflng tile is no problem if you use the new aluminum kind from Amax, Perris Valley, Ca. Model is carrying equivalent of 500 lbs. of fired clay tile with ease. Lighter even than shake or asphalt, it eliminates expensive structural reinforcement; installation is a snap, company claims, with no subroof or hot-mop operatrons needed. Called California Mission Tile, it is leakproof, with just a single felt underlayment.

Hardwood importing and the IHPA

by Victor L. Kaplan

TI OR the benefit of our newer .tt members and guests, I would Iike to point out that IHPA originally assembled in San Francisco 18 years ago to present our point of view at the original Tariff Commission Hearings on imported plywood.

We were then assaulted with the fears of certain domestic groups who believed competition from imports would jeopardize their interests. It is interesting to note how dramatically the world has changed in eighteen years. In 1956 it was fashionable to speak of an overabundance of imports. Today we face not only the possibility, but actually the stark reality of inadequate imports in several sectors of our economy,

Fortunately, in 1956 our voice was heard. With the San Franciscans leading the way, we were almost immediately supported by cohorts from Los Angeles. We were assisted by off-shore friends and suppliers - particularly the Japanese who provided some financial support, enabling us to engage Washington counsel to articulate our point of view regarding the nation's need for wood imports.

The rest is history. We successfully countered the arguments of the anti-import bloc and, since then, we have flourished so that today we represent roughly 80% of the imports of timber based products entering the United States. Wood imports are a major factor in curbing spiraling costs in the hous-

Like true loue, the course of the importer of hardwood products is neuer smooth as the aboue demonstrates. It is excerpted from a speech by Vic Kaplan, u.p. of import operations f or Champion International's U. S. Plywood diu., and president of the Imported Hardwood Products Assn. who deliuered it at IHPA's recent conuention in Florida.-ed.

ing and furniture industries; wood imports aid rather than disrupt domestic industries.

1973 was a year of trial and tribulation for the American economy, particularly the importer of wood products. It was a roller coaster year in which prices zoomed unbelieveably, plummeted just as rapidly, and finally ascended to new, unprecendented heights.

Story at a Glance

A brief summation of some of the rough times in the past 18 years for hardwood importers, plus a look at the role the lmported Hardwood Products Assn. has had in smoothing out the bumps and what IHPA is presently doing to expand this area of hardwood trade.

It was also a year when, for the first time in our history, nego- tiated contracts were neither honored nor enforced. Freight rates went up and up and up and then there were the shortages of fuel, and shortages of lumber, veneer, plywood and hardboard, not just here, but worldwide. It was also the year when we were encouraged by the possibility of a new trade bill which, regretably, is still an off-and-on affair, particularly in the areas of tariff reductions and most favored nations accord.

And, talking about governments, I hope we have all recovered from the Philippine Presidential Decree No. 252 with its ominous portent of nationalization. Happily, IHPA, with the help of the Philippine American Chamber, was able to derail the odious provisions of Decree No. 252.

Now we come to the really challenging part - the future. I will be the first to admit that in this weird

period of fuel inflation, and and glue shortages, dwindling housing starts, my crystal ball is indeed cloudy.

Perhaps IHPA may best be compared to an ever widening channel of distribution. Our imports come from worldwide sources. These imports, whether they be in the form of plywood, veneers, lumber, furniture components, or hardboard, add. to the building blocks of our economy ultimately being shaped to the needs of our many industries.

How that channel has widened is exemplified by IHPA's share of imports now up to $700 million dollars last year, an extraordinary increase of roughly l7orc from year to year, except for 1973. Our role in IHPA is to safeguard that channel, even widen it from time to time, and accelerate the flow of goods passing through it.

With these objectives always in mind, IHPA is launching several programs, some of which I would like to summarize now. First there are the construction and grading standards. Our standards committee, chaired by John Osgood, developed and implemented face grade standards on veneers. Now they have developed construction standards on imported plywood jointly with HPMA which have been submitted for review and approval by the membership prior to ofl-shore implementation.

With the help of the American Plywood Association, and HPMA, we also plan to develop uniform standards on imported industrial grade plywood. Standards that will meet U.S.A. builder and consumer acceptance. Our ultimate aim is to develop uniform standards on all imported wood products, as already done in the rubber and steel industries, so that there is a clear definition and acceptance of a specialized grade thus preventing disagreement as to how an item should be manufactured.

Ncw LEtematutr@

Newest Freight Rates

Now available is the Western Wood Products Assn.'s revised Freisht Rate Circular No. 970, reflecting thefuarch 9, 1974 rail rate hike. The 32-p. $8 circular provides rapid reference for estimating lumber rates from representative points in the West to Intermountain and transcontinental Territories.

Handyman's Reference Chart

The illustrated Handyman's Reference Chart shows most-frequently used hardware and construction materials. lt contains dimension tables, diagrams and other useful information on nails, screws, bolts, washers, rivets, electrical wiring, receptacles, lumber, bricks, cement and cinder blocks, plumbing. paints, drills, plywood, roof, wall. floor, door and window construction and more. Metric conversion tables are also given.

Wanna Make lt?

"Star Manufacturinp Plants" is a free new four-coloi piece iovering basic inlormation on construction of new manufacturing facilities.

Wood Fastening

A new 56-p. publication, "Mechanical Fastening Of Wood: A Review Of The Stote Of The Art," is available from the Forest Products Research Society. lt covers developments in mechanical fastenins since the last comprehensive review published in 1965. It can be ordered for $4 (postage paid) Forest Products Research SoCiety, 2801 Marshall Court, Madison. WI 53705.

Hardwood Wall Planks

Townsend pre-finished, solid hardwood plank paneling is featured in a new free full-color broChure by Potlatch's southern div. Brochure shows Benchmark Walnut, English Channel Oak, Gothic Oak, Butternut, Burlev Pecan and other species in a choice of [4 beaut- iful wood- finishes. Townsend wall planks are k/d, drum sanded and finished with two coats of baked-on alkyd-urea.

Timber Report Available

"Timber: The Renewable Material," a report prepared by the National Commission on Materials Policv. has been issued by the Governmeni Printing Office. It was prepared by former Chief of the Forest Service. Edward P. Cliff. Available at $1.70 from Superintendent of Documents, U.S. Government Printing Office, Washington, D.C. 20402. Stock No. 5200-00006.

DG Shelter Products' Servlce

Brochures and information on oroducts available from their Service Centers Div. is available free from DG Shelter Products. Information is included on door jamb packages. exterior plywood, wood grain and decorative wall panels, particleboard. dimension Iumber, aluminum doors and windows. moulding and everything needed for wood lrame construction includine wood joists. rafter systems and cut-tol size industrial items.

Water and Dampproofing

A waterproofing and dampproofing systems manual that describes a wide range of these systems is available from Celotex.

Free Reader Service

For furfher informotion on qll New Products ond New Literqture, write lhe Merchant Mogazine, 573 So. Lqke Ave., Posodeno, Colif. 9l l0l. Pleose mention issue dote ond poge number so we con process your request fosterl Thqnks.

Fastening Tool Spec Sheets

Bostitch has 4 new illustrated specification sheets on the Boss@ line ofiorced entry fastening tool power loads and fasteners. Folders cover fasteners and power loads.

Wall & Ceiling Gypsumboard

. A complete 40-p. guide to gypsumboard products is offered by GeorgiaPacific -Corp. " Gypsumboard for tilall and Ceiling Systems," features descrip- tions. specifications and applicaticin details for l9 gypsumboard- products and l0 joint system materials. Technical data is also included for sound control and fire resistance properties.

Redwood in the Garden

Sample copies of "Redwood Garden Slructures You Can Build." are available from California Redwood Assn. Bulk orders are available from redwood suppliers at a nominal charge.

Scuttles, Vents & Doors

Bilco Company's 1974 free catalos gives specifications, etc. on its line oT roof scuttles, fire vents, floor doors. ceiling access doors and basement doors.

HIGGINS ISVERYBIGIN UNION CITY

.

. .Big in service and quality since '1883-and now we're Northern California's leading wholesale distributor of hardwoods. Higgins is also the place for plywood and related prodducts, and for kiln-dried and airdried softwoods. Call your nearest Higgins yard for prompt delivery. In Union City:471-4900. We're also big in San Francisco (824 -8744) an d Sac ra m e nto (927-2727).

Lett@trs

THE 99 CLUB (CONT.)

The Merchant Masazine

David Cutler, editdr-manager

573 South Lake Avenue

Pasadena, Ca. 9l l0l

Dear Mr. Cutler:

Many thanks for the generous editorial in your March issue urging industrv leaders to ioin the 99 Club and support the Forest Products Political Committee. As you noted, we are the sole nationwide orsanization able to assist candidates for-the Consress who are sound and who have dem-onstrated leadership qualities and an understanding ol the problems of the forest based lndustnes.

You may be interested to know that the other officers of the 99 Club and the FPPC are three vice-chairmen and a secreta ry-t reasu rer.

Our vice-chairmen are:

Russell J. Hogue

President

Medlord Coro.

P.O. Box 550'

Medford, Or. 97501

Chris M. Snavely

President

Germain Lumber Corp.

P.O. Box 9808

Pittsburgh, Pa. 1522'7

Joseoh M. Tolleson

President

Tolleson Lumber Co.. lnc.

P.O. Drawer E

Perry, Ga. 31069

Our secretary-treasurer is: Joseoh B. McGrath ylcs-president, government affairs. l6l9 Mass. Ave., N.W. Washington. D.C. 20036

Together with the Riggs National Bank in Washington, D.C., Joe McGrath is responsible for the safeguurding of all oi the funds, income. and expenditures of the FPPC. Adminislrativc costs are held to a minimum.

Decisions on which candidates we support and the extent to which we can afford such support are made by an executive committee consisting of myself, the three vice-chairmen and James Boyd, v.p., public information, Southwest Forest Industries, Inc., P.O. Box 7548, Phoenix, Az. 8501 l. The committee has a set of criteria governing selections but we welcome all suggestions from the industry.

Even though membership in the 99 Club (annual dues are $99) has been increasing steadily, the total amount of money involved for the entire industry is still verv small. as I look at it. For example. in ihe two years prior to the 19'72 Consressional el-ection3. we were able to raise- 558,574. I certainly hope the industry will do better before November, 1974. This is whv vour editorial is so heartening and helpful.

Contributing to the 99 Club is a waY to help the industry generally indicate its support, even in small amounts, to

worthy members of the Congress and candidates. However. it cannot and should not take the nlace of individuals' nersonal contributions to candidates in iheir home districts and states. The two are entirelv diflerent.

The value of the 99 Club lies in making it possible for the forest products industry as a whole to indicate its support for selected candidates. Often times these are men about whom the organized industry, through the National Forest Products Assn. and other groups, is already knowledgeable because of their seniority or leadership in national legislative matters. Every candidate receiving support lrom the FPPC is given a list of the 99 Club members in his or her home state.

We would like your permission to reoroduce vour editorial and send it out to'our 99 Club members. Thanks asain for your help.

Sin ce rely,

H. E. Sanders

Chairman Forest Products Political Committee l6l9 Mass. Ave., N.W., Rm. 628 Washington, D.C. 20036

Many thanhs for answering the questions raised by M.C. Carpenters'letter in our APril issue. Please feel free to reproduce the editorial. As it said, we hope eueryone in the industry wiLl do euery' thing possible to spread the word and back it up with bucks.-ed.

Positions wanted 25( a rvord, minimum 22 words (22 words = St.50). All othcrs 35Q e word, min. 20 words (20 words = $7.00). Phonc numbcr counts as one word. Boxcd rds 3l cxtra. Fancy hcadline or borders t2 ertra. Box numbcred ads add $1.50.

Gflassflfffied Adventfisem@mts

HELP WANTED TIATERIALS WANTED

SALES - LUMBER

Experienced lumber salesman wanted for outside sales in the Reno-Lake Tahoe area. Unlimited potential for an energetic person. Salary and commission ooen. Write P.O. Box 4127. Walnut Cieek, Ca. 94596.

MANAGER AND SALESMAN needed for retail lumber yard in South San Francisco. Minimum ten years' experience. Steady job. Phone: (415) 76t-15l-5.

KNIFE GRINDER

Good payins position for the risht man irf a- we-ll'established comoinv with a verv well ecuiooed eriridin! room. Sticker kno*led'ee oieferred Write Mutual Mouldins.: 621 W. l52nd St.. Cardena. Cal 90241 or callcollect Frank Temple, (213) 3210877.

MAROUART-WOLFE is looking for an outsidd salesman for So. Califoriia. All replies confidential: olease contact Sterl- in! wolfe, Jr. (213) 625-1494 or p.O. Box 6088, Orange, Ca.92668.

POSITIONS WANTED

BROKER - AVAILABLE

Experienced in lumber sales, purchasing and management. Please reply, Box I13, c/o The Merchant Magazine.

OVER 20 year's experience sales, mill, wholesale, retail, plywood: all species of lumber and hardwoods. Some manaqement experience. Will travel. Prefer S-an Francisco base. Resume upon request. Reply box ll4. clo Th-e Merchant Magazine.

MIDDLE AGE lumberman. exoerienced all phases retail lumber, building materials - wishes to locate northern central Calif. Reply Box 115, c/o The Merchant Magazine.

Attention Pine Dimension Mills

Premium paid for your clear, 2 x 4 and 2 x 6 pullouts. Accumulation basis, full truck and trailer lots. For company name and address, write box 5, c/o The Merchant Magazine.

REWARD

For information leading to pine stud mills which will pull their clears for a premium price, $100 cash money paid upon acceptance first order. Steady source of 8' clear 2 x 4s needed. Reply to Box 6, The Merchant Magazine.

SERVICES OFFERED

LUMBER HAULING

C.Q TRUCKING INC. (213) 638-78-5 I 5-501 East Centurv Blvd.. Lvnwood. Ca.90262.

wCalifornia Lumber Service

11gO Llncoln

Namcs of advcrtiscrs using a box numbcr cannot bc rclcascd. Addrcss all rcplies to box numbcr shown in ad in carc of Tbc Mcrchrnt Mrgrzlnc, 573 So. Lrlc Avc., Prsrdcnr, Crllf. 9ll0l. Dcrdllnc for copy b thc 20th. To crll In rn rd:.(213) 792-409t or (415) 3'16{001r.

BUSINESS OPPORTUNITIES

WANTED USED FORK LIFT

H-180 E - Hyster Diesel Engine - side shift carriage - 7'fork - 18,000 lb. cap. Barr Lumber Co., 10742 Los Alamitos Blvd., Los Alamitos, Ca. Call (213) 5964475 or (714\ 527-2285, Robert L. Reed.

HARDWARE LUMBER BUSINESS

Good net income. Excellent location, Phoenix, Az. Owner wants to retire. Call Mr. Wittv. Book Binder Financial Corp., (602) 264-5220.

Family-owned, large hardware and building supply center. Very profitable. Ten blocks from downtown Billings, Mt. Over 80,000 square feet storage and store area. This city is booming with coal, oil and electric energy development. ACT NOW! Write for free resume on this business. Bill Bresnahan, 727 Park Lane, Billings, Mt. 59102.

LUMBER & HARDWARE STORE in Alpine, Texas. Owner must retire. Excellent climate. Big potential. Cash for inventory, balance on easy terms. John Whiteside, 4807 Menaul, N.8., Albuquerque, N.M. 87110, (505) 255-1223.

FREE SERVICE

For rnore information on new products items, write the Merchant Magazine, 573 So Lake Ave., Paaadena, Calif. 91101.

Far West Fir Sales ...(213) 627-5844, 1213) 592-1327

Fountain Lumber Co., Ed

Fremont Forest Products

Galleher Hardwood Co.

G€orgia-Pacilic Corp. (Lumber).......(213) 968-3733

Georgia-Pacitic Corp. (Plywood) ......(213) 968-5551

Georgia-Pacific Corp. (Bedwood) .(213) 445-4710

Georgia-Pacific Corp.......

Globe International

Hexberg Lumber Sales

High Sierra Lumber Sal€s.

Hill Lumber Co., Max

Hulf Lumber Co.

Hughes Lumber Sales Co. t213) 245-5553 & 244-5A40

Hunter Woodworks.. (213) 835-5671, t2131 775-2544

fnland Lumber Co. (714) 877-2001 & 1714\ 544-4451

Lane-Stanton Lumber Co.

Larry Larson Lumber Co.

Louisiana-Pacitic Corp.

Lumber Co.

Co.

Philips Lumber Sa|es...........

Rolando Lumber Co., Inc.

Bounds Lumber Co.............

Reel Lumber Service

Sirnmons Hardwood Lumber Co.

Simpson Buildino Sugolv Co.

Sourn Bav Redwood Co.

South Bay Redwood Co.

Southwest Forest Industries

Slandard Slructures

Sterling Lumber Co.

Sun Lumber Co.

Tacoma Lumber Sales, Inc.

Twin Harbors Lumber Co.

United Wholesale Lumber Co.

Valk Wholesale Lumber Co. ....

Vance Lumber Co.

Virginia Hardwood Co.

Wendling-Nathan Co.

Weyerhaeuser Co. ..............

Warehouse (Anaheim)

Woodland Products Co. ........

TREATED LUMBER-POLES-PILINGS_TIFS

Treated Pole Builders. Inc. ...(714) 986-4466

San .Antonio Const. (213) 865-1245 & (213) 773-4503

BUILOING MATERIALS-PAINT-HABIJWARE__EIC.

MI LLWORK_DOORS-MOU LDINGS

Alhambra Metal Products (213) 283-3731

American Foresl Products (Cerritos) .12'l3l 773'92OO

Lumber Co MacBeath Hardwood Paramrno Lumber Co. Rolando Lumber Co., lnc. Silmarco Inlernalronal

TREATED LUMAER-POLES

Koppers Co., Inc. Wendling-Nathan Co

Calitornia Redwood Assn. .. Redwood Inspection Service Union Pacific Railroad

ARCATA

Arcata Bedwood Co. ......

Holmes Lumber Co.. Fred C.

Sierra Pacif ic Indusiries, Humboldt Flakeboa.d Div..

Simpson Building Supply Co.

Simpson Timber Co.

Tacoma Lumber Sales, Inc.

Twin Harbors Lumber Co.

ANDERSON

Kimberly-Clark Corp.

Paul Bunyan Lumber Co.

CLOVERDALE

G & R Lumber Co.

Kinton Div. (Rolando Lumber)

Rounds Lumber Co. West Range Corp.

CORNING

Crane Mills

EUREKA

Louisiana-Pacific Corp.

Holmes Lumber Co., Fred C.

FORT BRAGG

Holmes Lumber Co., Fred C.

Niesen Forest Products

FRESNO

American Forest Products

Buller-Johnson Corp. -... ...

Georgia-Pacific Warehouse

Hedlund Lumbe. Sales, Inc..

Selma Pressure Tfeating Co.

HOLLISTER

Nlcolet ot California, Inc.

Abitibi

American Deco.alrve Products

American Forest Products, (Rialto)

Gypsum Co.. Portor Co.. Inc.. H. K.. Oisston Div Reeve Co

American Forest Products, (Cerritos), inc. hardwoods

Blaine Distrbuting Co.

Chytraus. Oscar E. Co.. Inc.

Crown Cedar Co.

DG Shelter Products, Serv Ctrs Div

Far west Fir Sales Freeman & Co., Stephen G.

Fremont Foresl Products

Georgra-Pacilic Warehouse

Gu€rin Transportation Co............

Hobbs Wall Lumber Co., Inc. Inland Lumber Co. (714) 783-0021

EVERETT

WASHINGTON

Srmpson Burldrng Supply Co.

KIRKLAND

Srmpson Burldrng Supply Co.

LONGVIEW

Unron Pactlrc Rarlroad

MOSES LAKE

Srmpson Burldrng Supply Co

OMAK

Biles-Coleman L umber Co

B rco-K nz ua

RENTON

Sound Floor Coverrngs. Inc

SEATTLE

Duo-Fast Washrngton..

Geo.gra-Pacrftc Corp

Srmpson Trmber Co Union Pacrlrc Rarlroad

SHELTON

SPOKANE

PACIFIC NORTHWEST ST

BEND

Unron Pacilrc Railroad

1206\ 743-4222 coos BAY

Coos Head Lumber E Ptywood

(206)622-s0s8 CORVALLIS

Bonnington Lumber Co.

(206) 425-7300 DEXTER

American Lumber Sp€cies...

EUGENE

Al Perrce Company

American Forest Products.

DG Shelter Products, Mldgs. Div.

Fremont Foresi Products.......

Georgia-Pacific Corp...

Inland Lumber Company

Rolando Lumber Co.

Twrn Harbors Lumber Co. -.

Union Pacific Railroad

WHITE CITY

American Fo.est P.oducts, Weyerhaeuser Co.

..(206) 627.4186

1206) BA 2-2283

..(206) 383-4s78

..(206) 627-3163

..(206). 272-2275

..(206) 383-3361

Ouo-Fast Oregon

Georoia-Pacific Corp.

Hampton Lumber Sales

Inlend Lumber Co.

Louisiana-Pacilic Corp.

RIDDLE C&DLumberCo.

rnotor lodges

lnnllil0uflmnhssfl m|nBlnlnr

Now, any corporallon or otganization wilh employeer who are required to !ruvel cen palticlp.te. Specaal ravlngr are available up lo 15% rl our 28 lodger in Californla, Colorado, Arizona and olher participeting lodger coart-lo-coarl. Attach your burineu c.td lo this ad for further informatlon and applicatlon.

Western Lumber and Bulldlng Materlalr MERCHANT

OBITUAROtrS

MAHLON MUNSON

Mahlon Munson, 80, died March 21, of a heart attack, in Portland.

A pioneer of the plywood industry, Mr. Munson was the first advertising and trade promotion manager for the Douglas Fir Plywood Assn. (now the American Plywood Assn.); was managine director of the National Plywood Distributors Assn. (now Naiional

Building Material Distributors Assn.); and for-manv vears was associated with Harbor Plvwood. Aberdeen, Wa. as manager and in sales promotion of their Los Anseles warehouse.

He rias an active member of the Plvwood Pioneers Assn.. chairman of the membership committee, served on the Pioneers Board of Trustees from 1970-1972 and in 1966. Mr. Munson was awarded the NPDA Scroll of Honor prior to his retirement as NPDA's exec. v.p.

Survivors are his widow. Marie, one son and two dauqhters.

AEVERTIStrRS2 INDtrX

AL PEIRCE CO. ...........,............24

AMERICAN FOREST PRODUCTS COVER III

AMERICAN LUMBER SPECIES .28

ARCATA REDWOOD.................. ................12

BEL-A|R DOOR CO. covER ll

BERKOT MANUFACTUR|NG..........................43

BEVERLY MANUFACTURING CO. 10

CARROLL MOULDTNG CO. ............................3

coos HEAo LUMBER CO............................15

c./Q TRUCKING |NC. .26

oRANE M|LLS ....................20

cRowN CEDAR CO. .................................31

DANT & RUSSELL ................34

ESSLEY & SON. O.C. .............28

FAR WEST FIR SALES ,29

FRAZTER TNDUSTBTAL CO. ...........................30

G & R LUMBER SALES ..............................45

GUEBTN TRANSPORTATION CO. ....................21

HEXBURG LUMBER SALES |NC......................45

HIGGfNS LUMBER CO. 22,23,41

HILL LUMBEB CO., MAX. ........10

HOBBS WALL LUMBER CO. .........................25

HOLMES LUMBER CO., FRED C. ....................32

Major Expansion

(Continued from page 9) contractor for a year and one-half, followed by a four year stint with Foxworth Galbraith Lumber selling Iumber (mostly) to contractors.

Then it was time to make the big step and open his own firm. He did this in 1952 with Bishop White who had not a lumber background but one in journalism. White had worked with Life Magazine in addition to being a stockbroker.

White ran the advertising program for the firm and it was very successful in getting the fledgling firm off to a good start. Their trademark was two stick figures, with big noses, that were rough caricatures of Messers Entz and White. The ads were a lot of fun, kidded the store and drew such a strong readership that for many years the local paper ran them on the front page of the second section. The cartoon figures are still used and presently appear, among other places, on the big sign in front of the store.

In 1960 Bishop White and John

HOWARD JOHNSON .............46

HUFF LUMBER CO. ..................................2',1

HUNTER WOODWORKS .7

TNLAND LUMBER CO. COVER lV

INTERNATIONAL FOREST PROOUCTS ...,,......,,,15

KTMBEBLY-CLARK CORP..............................5

LAMON LUMBER CO. ................................31

LOUTS|ANA-PACTFTC CORP. ...................coVER

LYLY & SONS ....................39

MAROUART-WOLFE LUMBER CO. ..................32

MUTUAL MOULDTNG CO. .............................6

NfcoLET OF CALIFORNIA ...........................27

oscooD, RoBERT S. tNC. ...........27

pAcrFrc MAotsoN LUMBER CO. ....................32

pAN ASIATTC TRADTNG CO. ...............42

PAUL BUNYAN LUMBER CO. ........................42

pHlLlPS LUMBER SALES .................4

ROLANDO LUMBER CO. .....,.,.11

souTH BAY REDWOOD CO................. .........17

STERLING LUMBER CO, ,43

suN LUMBER CO................. ....................24

TW|N HARBORS LUMBER CO........................33

Entz had an amicable parting and White moved on to set up his own advertising agency. It continued doing the firm's advertising for a number of years.

Today's advertising campaign uses full page ads weekly and, yes, those stick figures are still used in the logo and have wide recognition. Radio is used via 30 second spots. They consider tv a good medium, but it is just too expensive.

There is a f'eeling that transmits itself to a customer when he or she is in a well-run store and Entz' White is certainly that type. It reflects careful thought in its organization and the care and effort of the people who run it.

The firm is impressive proof that a good independent has nothing to fear from the chain operations.

diamond is agirl's best friend

Rich wood grain cabinets that will make any kitchen sparkle. Hard Diamond finish, self-closing hinges, adjustable shelves, and all drawers have steel guides and nylon rollers for silent and easy operation. Available in three different grain patterns, plus a variety of shelves and sizes. The perfect cabinets for all new and remodelled kitchens. Just watch her eyes sparkle when she sees it's a Diamond. For more information and literature, contact:

Nifty Gay, Stockton, CA. (209) 464-836.1 . Hugo Rath, Fresno, CA. (209) 251-5031. Wendell Lawson, Rialto, CA. (714) 875-1550.

0urtrce gnnvs in Goltor, our brunches rre inlbstin, Portlutrd, Eugene, Jackson and Gruss Ualley. flnd our roots run all oYer the country.

Inlond Lumber is one of the lorgest independents in the business.

So when you go Inlond, you drow from o thirty-five ocre stockpile of lumber ond building moteriols of our Colton heodquorters, Plus five more ocres of ourTustin bronch. Plus

them up with the purchosing power of o compony thot delivers more thon o quorter billion boord feet o yeor

Yes, itb o lorge operotion, growing by giving you competitive prices on quolity merchondise, Find out whot speciol services we con rourmoretrodin::g?1,"'TF:nil-:H:#,'::T3:liP''

Besides whot we stock, we're in close contoct with over three hundred I N LAN D ;;";uJ, .." your next inquiry to mills ocros the countryTo uncover LUMBER C9. (714)753-OO2l. hord-to-get items,To discover m vouittino thot the big independent those reolborgoins, And to buy m is porticulorly big on service.

Inlund. 0utlundishly lurge 0nseryice,