Merchant Magazine - May 1973

Rounds Lumber has spent 40 years findinghard to find things.

130,000 grape stakes overnight?

A snap.

25,000 board feet for some wooden whatchamacallits by tomorrow afternoon?

A somewhat tougher request, perhaps, but we'll fill it. Just like we've been filling tough orders for people all over the United States for some 40 years now.

Which is why a lot of customers think of us as sort of a last resort. (You know, if Rounds can't get it, it probably doesn't exist.)

Which is all well and good.

Except for one thing. Being a last resort seems to keep some people from thinking of us as a first resort. And that's a mistake.

After all, if we're so good at finding the hard-to-finds, imagine how good we must be finding the easy-to-finds. that's

In fact, it's that kind of digging and willingness to go after the unusual order, be it big or small,

EXPERIENCE! DEPENDABILITY!

The West's largest distribution yard (Since and oldest independent redwood 1945). That's what we represent

That is why you should call South Bay Redwood Co. We are experienced and backed by a sincere desire to do our darndest to serve you. TRY US, YOU'LL LIKE US.

Jim Sully Mark

PuHbher A. D; Bell, Jr.

Edltor David Cutler

ConHbutlng Edltor Dwight Curran Advertlslqg koduction Mgr, Ms. David Hamil

Clrculatlon Marsha Kelley

EDITORIAL OTFICES

WESTERN LUMBER, & BUILDING

MATERIALS MERCHANT ls Dub- llshed monthly at 6?S So. Loke Av€- Psredona, Cn. 01101, Phone (213) 702-362S or (218) t02-100t by Californla Lumber Merchant. Inc. Second-class Dostase rates Dalai at Pasadena, Ca.. anil addttlbnal offlces. Advertlslrig rates upon re- quest.

ADVEITTISING OFrICES

NONTIIENN CAITFONNIA & PACITTC NORTIIWEST

Jerry Holtz, 580 Market St., #400, San Franclsco 94104. Phone (415) 392-3:t65.

SAN FBANCISCO BITTTNG

OruIOD 2030 Unlon St., San Franclsco. Ca. 94123. Phone (415) :|46-6000.

SOUTIIERN CAIJFOBNIA

Ken SrccDcy, C;8rl YmD 1385 Wc!atfS$. ?li$;,.if1r.{nseres,' ca. eoo24. MOUNTAIN STATES tr'renk L. Bockstead A8roclate.. (Denver) 3505 Mlller Court. Wheat R-ldge.-C_olorado 8003it. Phone (30$) 42L-2692. NEW YO'RX

Bllllngslea & tr'lcko. Inc.. 13? East 36th St.. New York.-N.y.. 10016. Phone (2r2) 532-7632.

SUBSCBIPTIONS

Chango ol Addrere-Send gubscrlD. tlon orders and addrers chantes to Clrculatlon Dept., Western Lu--mber & Bulldlng Materlalg Merchant. 573 So. Lake Ave,, Pasadena. Ca. 91101. Include address label lrom refent lssue lf posslble, plus new address and zlp- code.

SubtcrlDtlon Bato.-U.S.. Canada. Mexico and Latin Amerlca: $5-ond year; $8-two yeara; $lo-three years. Overseas: S6-one year; S9- two years. slngle coples 60r. Back coples $1.00 when atallable.

Thc Merchant Magazlno serves the memberl of the: a,rizona Lumber & Bullders Supply Assoclatlon. Phoenlx; Lumber luerchants Asso- clgtlon qf_ Northern Callfornta, Log Altos; Montana Bundlns lilate- rlal Dealers Assoclatlon.-Helena: Mountaln States Lumbei DealerC Assoclatlon, Salt Lake Cltv and Denver; Lumber Assoclailbn of Southern Callfornla, Lo! Anceles: western Bulldlns Materlal -Assoj clatlon, Olympla,-Wasrungton.

THE iIERCHAT{T is an inilependent magozine, for the lwnber onil build,ing noteria,la induetry in tha lt Weetern states, concentrating or,, naetchandi*ing, tnanagement ond, accu,rate, factuol nawa

lf you didn't take advantage of adding a Western Pine particleboard to your line-here's your chance. lt's an opportunity that means increased sales and profits. You see, there's just a particle of difference in AMPINE. lt's manufactured from refined Western Pine. it's a low density wood that makes a superior board . .. a precision particleboard. We'll back up your sales with a complete marketing plan, plus full page national magazine advertising.

Interested ?

Then complete the coupon in this ad and mail it today. We'll be happy to send you complete AMPINE specifications and a sample. Or write: Fred Farr or Don Mitchell, American Forest Products Corporation, P.O. Box 8220, Stockton, California 95204 (209) 466-0661.

This ls A Must!

I N idea whose time we think should come is / r that of providing a tax deduction for homeowners who fixup their houses. It seems especially appropriate, during May National Home Improvement Month, to again publicly support this excellent proposal.

It is a good idea that has surfaced a number of times. Its best hope at present is as embodied in House of Representatives Bill HR 1997 that has been introduced by Rep. Robert Casey (DTex.) and is currently backed by more than 60 other Congressmen.

The basic thrust of the legislation is simple, but if passed into law it could have a massive effect on the home improvement business. The bill proposes, essentially, to give a $750 tax deduction for home repairs to owner-occupied dwellings. We think it would have the effect of generating vast new markets and increasing existing markets for home improvement.

Benefits resulting from passage of the bill, according to Congressman Casey include:

o Creation of thousands of needed jobs in home repair and allied fields.

o Bring badly needed tax relief to hardpressed homeowners.

o Help curb the spread of urban blight in our cities and towns.

Generate enough tax revenue through new jobs, new sales and increased profits to more than pay for itself.

We wish Casey well with his efforts to per. suade a Congress that in years past has turned a deaf ear on similar proposals. It seems only common sense, in an age of decaying city centers and all the attendant social problems of such a situation, to take all reasonable steps to en. courage people to fix up their homes, and hence their neighborhood. 'fhe present status where home improvement can mean increased taxes is, at best, self-defeating.

The approach of massive federal aid to improve homes and neighborhoods has been tried and most reports indicate the results were often episodes of squandering millions of taxpayer dollars. Now is the time to let free enterprise and individual initiative go to work. Its batting average in problem solving and helping people help themselves certainly outpaces the bureaucracies' clumsy efforts. The idea of a tax deduction for home repair is too good to again die in a Congressional committee. This time, it must be. come law.

MOST COMPLETE LINE OF BUILDING PAPERS

Bico-Kinzuo is o port of fhe ropidly growing Inlond Empire of Wcshington qnd Oregon. We orc bosed in Omqk, Woshington, ond serye os the morketing orm for Biles-Colemon Lumber Compony ond Kinzuo Cor' porotion. However, whqt we do is more importont thon whot we ore. We sell lumber, plywood ond pre-cut wood ports. And we ship to lumber wholesolers ond deolers in every port of the United Stotes. Bico-Kinzuq sells for fhe following plonis:

8 sow mllls producing over 30 million boqrd feet of kiln-dried fir qnd lqrch dimencion ond ponderoso pine boqrdr per month.

I new plywood mill producing l0 million feet of fir.plywood sheolhing per monft on %" bosis.

2 custom wood ports Plonts mochining 3 million boord feet of ponderosq pine components Per month.

Bico-Kinzuo pretty well identifies who we orei however, the nome con be quite o mouthful. So most of our good customers refer to us simply os B/K. Toke your choice. Coll us whot you like -"Bico-Kinzuo" or "B/K', we'll respond immediotely. Our business is serving your wood produci needs. For direct order oclion coll B/K soles in Omok, Woshington, (509) 826-006/.

llilegColcmon lumbcr Compony - Kinzuo Corporolion Manulaclurcrs ol linc vood products.

Multiple producf merchandising

F VERYBODY talks about "do-it. ! yourself," but, unlike Mark Twein's weather, they're doing a lot about it.

Multiple-product merchandising, the grouping of a variety of related products at several price points in a single display unit, is a good example.

It is retailing's way of capitalizing on the reams of "how.to" information published each month for the do.ityourselfer in national magazines and local newspapers. And compiled in condensed or expanded form, illustrated and bound for him in hundreds of soft and hard cover books introduced each year.

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Todoy's well-informed d.i-yer reocts well to merchondising relofed products in o single disploy . it helps customers selecl products on on other-lhon-price bosis, helping move more high proftt items.

Never before has the American consumer been deluged with so much printed advice to help him solve household maintenance and repair jobs. Literally thousands of words on home fix-up are devoured monthly by millions of homeowners, family handymen d.i-y'ers.

It's not surprising that today's homeowner is no babe-in-the-woods when it comes to home fix-up.

He knows the kind of maintenance his house needs as it grows older, how to go about doing it, and especially the range of products available to help him do the job right.

Take caulking compounds, for example. A few years ago, caulk was

caulk, and to heck with it. Not so, today.

Chances are, tlre do-it-yourselfer who comes in your store is well aware that he can choose from among oilbased, latex, butyl and acrylic formulations. He probably has a general idea of the strong and weak points of each as well as a good reason for preferring one over the others for the job at hand.

Perhaps he's looking for the caulking compound most compatible with the exterior house paint he has bought. Or, he's looking for a caulk that flows so smoothly and evenly it can help make up for some of the lapses in his gunning techniques.

Your customer may well prefer a caulk with extended service life so he won't need to re-caulk every time he paints. He may simply have his mind set on the caulk he knows will help the job at hand go as quickly and as easily as he can make it.

The point is-and it's an important one-your do-it-yourselfer customer no longer makes his buying decision in a single dimension-price. He has long ago acquired the product sophistication to expect the caulk he buys to do more than merely seal a joint.

Much more so than a professional, the do-it-yourselfer depends on the product he uses-and less on his own skill*-for assurance that the finished job goes quickly, looks right and produces the results desired.

Incidentally, that's an important reason nationally-advertised brands so effectively trigger in.store buyer response.

Multiple product merchandising is tuned to the improved product knowledge and heightened product dependence of today's do-it-yourselfers.

It presents your customer witl multiple opportunities to buy, multiple reasons to buy, making it easy to select the product (and frequently products) which best meet his individual needs and preferences.

And, of course, merchandising a broad selection of related products side-by-side puts a real wallop in display. It showcases product packaging for impulse buying and add-on product purchases.

Using caulking compounds, again, as an example, l0 popular caulks, at several price points, are merchandised together in a single, compact "fixer selector" display.

Its ability to produce higher sales and move a product mix that delivers larger profit margins is remarkable testimony to the potency of multiproduct merchandising.

Experience confirms that not only does the "fixer selector" stimulate sales volume, it dramatically steps up the proportion of premium-quality, premium-profit caulks sold, as well.

There's no mysterious secret why. Multiple-product merchandising Iets the customer sell himself up to the caulk performance he wants, tlle ease of application and convenience he wants, and the caulk quality he needs as assurance of a job well done.

It's good sense to let multipleproduct merchandising help you capitalize on the product sophistication of your customers. There are benefits to be realized in every department in your store.

DlSPLAYlllG l0 different caulking and sealing products is this Dap Fixer Selector. Compact merchandiser, showing a variety of price points, makes effective gondola end cap or free standing display, simplifies inventory control.

tUMffi: Dimension 'Shelving . Selects ' Fencing

MIf,tWORK Pre-finished Moulding & Paneling & PLYWOOD: Paint-primed Jambs & Door Frames. Particleboard lndustrial IterFC

FOREST BY-PRODUCTS: Decorative Bark . '.!3-Hour Log" Firelogs

Home lmprovement Month

T) EALERS can build sales and t-t profits by taking advantage of the marketing opportunities ofiered by translucent fiberglass panels. Particularly the new patterns in the bolder, brighter colors-reds, blues and whites as well as orange, lemon and lime-that have become the keynote of modern interior design and which are now making for a new look in exterior decoration.

When homeowners select materials for tleir own projects they tend to be more adventuresome than most remodeling contractors, according to Thomas C. Wright, vp.-marketing, Filon div., Vistron Corp., whose company has long kept a finger on the pulse of the consumer and often developed new products that anticipated tle coming demand. Wright noted that there are several major reasons why do-it-yourself sales of Filon fiberglass panels incteased 25lb in 1972 and why dealers can look for another record-breaking year in 1973. He notes:

flThe over all increase in buying by homeowners with more leisure time, more money and less chance of finding a reliable contractor orhandyman.

tf lncreasing acceptance of fi berglass panels as an attractive and serviceable material for patio roofs, awnings and fences.

lfThe growing trend in building materials stores, home centers and hardware stores to display fiberglass panels attractively right on the selling floor.

flAnd, not least by any means, an unprecedented advertising-promotion program aimed directly at bringing consumers into retail showrooms.

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New colors in fibergloss ponels hove odded merchondising opportunities disploys, od tie-ins ond other troffic builders ore oll helping to move more of this type of product.

'oThe striped products made fiberglass panels, generally, more visible to the average shopper," Wright notes. "For many they were the introduction to translucent patio roofing that provides weather protection while allowing difiused sunlight to filter through. Consumers who were not ready for the higher-priced striped panels bought the lighter weight corrugated economy grades."

But despite their customer appeal, Wright cautions that, like any successful product, fiberglass panels need effective merchandising. His company is concentrating on building trafrc by listing stocking dealers in its consumer ads, to cite one example. As an added attraction to do-it-yourselfers, the firm offers unique patio items at bargain prices with a discount coupon available at listed retailers' stores,

o'At retailers' requests, toor" Wright said, "we've made available extensive aid in both local advertising and publicity, as well as full in-store promotion."

He said that the key problem in effective merchandising is putting together a complete package that makes it easy for the do-it-yourselfer to buy what he needs for his project.

Their Patio Center, for example, shows and stores up to 150 panels, plus the special wood moldings, sealant and nails required for a successful project. It includes a large rotatable display with full-color photos and a brochure rack that dispenses patio planning folders and complete plans and material lists for patio roofs, garden sheds, fences and other home improvements. All this in just B sq. ft., designed to fit at the end of a sondola.

In 1883, J. E. Higgins entered the lumber business and started serving the burgeoning city of San Francisao. And we've been growing ever since. Today, Northern California'$ largest supplier of hardwoods, plywood and related lumber products, we also carry a full line of better grade kiln-dried and air-dried softwoods. Plant facilities now include completely stocked yards in San Francisco, Sacramento and Union City. If you're not already doing business with Higgins, grve us a call; you'll be glad you did. San Francisco: 824-87M. Sacramento: V27-2727. Union City: 47t-49ffi.

a ceiling clinic

by Frederick B. Storr, monoger Building product soles Armstrong Cork Compony

-fHE consumer clinic has long been r recoenized as an effective wav to sell ceilings. In a single meeting the retailer not only has an opportunity to expose hundreds of prospects to his ceiling line, but also present the necessary'ohow-to" information that's invariably a part of the successful ceiling sale.

Although the clinic concept is nothing new, lumber and building materials dealers have been expressing renewed interest in this selling tool.

One reason, undoubtedly, is the tremendous do-it-yourself boom that's sweeping the nation. Another is the availability of new suspended systems -engineered specifically for the doit-yourself marketwhich are fast and easy to install and provide an elegant finished appearance. Armstrong's new concealed Integrid system, for example, gives dealers a tremendous design and installation story to tell one that's almost certain to appeal to a large segment of your consumer trade.

An Integrid clinic recently held in Lancaster, Pa,, drew a large tostanding room only" crowd of 250 persons. Jack Mellinger, manager of Lancaster Building Supply Co., rented 150 chairs for the meeting, but these were filled long before the program began. The overflow crowd stood for an hour listening to the presentation, and many stayed afterward to ask questions and secure cost estimates.

Retailers like Mellinger who have been successful with ceiling clinics point out that it takes a combination of things to insure favorable results: a good product story, adequate preparation and promotion, and follow-

up. New ceiling concepts ofier plenty of potential as far as customer interest is concerned. It's up to the dealer to capitalize on his interest with a well planned, well executed meeting program.

Armstrong has prepared a detailed checklist, based on years' of experience in helping to set up clinic programs, which should be helpful to any retailer who wants to run a ceiling clinic. Called the "Integrid Consumer Clinic Meeting Cuide," it contains common-sense suggestions designed to maximize results from your clinic program. Here are some practical pointers from the Guide.

The clinic should always be scheduled at a convenient time for your prospects preferably a weekday evening or Saturday morning. Check to make sure the date doesn't conflict with a major event or holiday. If you decide to hold the clinic in the evening, schedule it for about 7 p.m. so that your customers have time to finish dinner. The presentation should run no longer than an hour or an hour-an-a-half at the most. Allow plenty of time within this period for questions from the floor.

The best location for a clinic is probably your own showroom if you have the space. You may have to reIocate some of your displays, but this is still easier than trying to transport all the materials to another site. If you must hold the clinic outside the store, select a room that will comfortably seat about two hundred people and provide an area for demonstration.

The materials you'll need will vary with the type of presentation you put on. Here's where the local manufac-

turer's representative or wholesaler salesman can be of help. In the case of Integrid, Armstrong makes available a clinic package that includes a 16 mm color installation film and a special structural unit (called the "Jungle Gy-") that makes it easy to put on a live installation demonstration. The ceiling board, grid components, light fixtures and tools are usually supplied from dealer stock. The only other major "props" needed for the clinic are a projector, screen, chalkboard (to show room layouts, etc.) and folding chairs. These can usually be obtained at reasonable cost through a local rental agency. Your own store personnel can conduct the clinic, of course, but most dealers prefer to let the factory representative handle the product presentation. Armstrong people, in fact, are specially trained to demonstrate these

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The complete run-down on whot you will need lo do to hold o "how-to-do-it" ceiling clinic for your customers . . . olso some voluoble no nos on whol nol to do.

systems before groups of consumers. Participation of the manufacturer's representative lends a note of authority to the meeting and insures that an expert will be on hand to deal with difficult or unusual questions from the floor.

What about refreshments? Are they necessary? In Jack Mellinger's opinion, it depends a lot on the time of day. "I once brought in eight or nine dozen doughnuts and ended up giving most of them away to my men," he recalls. "For a Saturday morning clinic or an evening session right after dinner. all that may be required are soft drinks and a goodsized container of coffee."

The key to a successful ceiling clinic is, of course, attendance not just "warm bodies," but good solid prospects who are considering a ceiling remodeling job or are planning to finish ofi a new room. These are the people you want to attract to your meeting, and it is possible to reach them through the standard means: newspapers, radio (TV if practical), direct mail, and handbills. Let's consider how each of these

ls Home lmprovement Month

might be used to promote a clinic.

Newspapers

Tffi, you'll run several ads starting a week to ten days in advance of the clinic. The first ad plants the idea in the consumer's mind.

The second ad should run two to three days before the clinic. This ad reminds the consumer who planned to attend, and helps sell the consumer who is undecided.

The third, or last ad should be run the night before or the same day as an evening session. While ad Sl and #2 could be small, ad #3 should be the largest possible.

In addition to newspaper advertising, you might consider sending a short news release giving the place, time, and purpose of the clinic to the city editor or home editor of the local newspaper. After all, you are provid. ing a service by demonstrating how ceilings are installed, so your notice qualifies as legitimate news to be printed in the editorial pages.

Radio

Repetition is the key to effective radio advertising. Rates are based on volume commitments. Radio schedule

should be flexible to reach both husband and wife. The wife is reached at mid-morning (IGII:30) and midafternoon (I:30-4:00). The husband is reached during driving time to and from work (6:30 a.m.-8:00 a.m. and 4:30 p.m.-6:fr) p.*.).

Radio advertising is effective only if run close to the date of the clinic. This means starting about three days before with heavy advertiqing on the day of the clinic.

Direct Mail

The key to effective direct mail advertising is a good mailing list of the people you want to reach. These lists.can sometimes be purchased from a firm that specializes in providing mailing lists. Another good source is your own charge accounts.

For the most part, direct mail is an expensive way to advertise a consumer clinic and should be used only if other methods are unavailable.

Handbills

Handbills are a great way to advertise clinics. They are inexpensive because you don't have to buy newspaper space, and they can be printed in the thousands at a very low cost.

At the end of thb rep's presentation ask for questions from the audience but take care not to get bogged down in questions that are of limited or no interest to the group. A good way to end the question period is to announce that you will be available as Iong as necessary after the meeting to talk to anyone who wishes to stay.

It's very desirable to have a supply of product literature on hand that your customers can take home with them. Also, you'll want a record of who attended the meeting. The easiest way to get these names is to have each participant register for a door prize at the beginning of the meeting. The resulting list can be a valuable means of follow-up.

Send each individual or family a personal letter thanking them again for attending the clinic and ofiering your store's services when needed. The follow-up letter is an excellent way not only to "ask for the ceiling order," but to remind customers that you carry a full line of building materials for every remodeling need.

G000 advertising campaign can draw crowds like this to your ceiling clinic. Heart of the clinic is an actual demomtration of installa' tion methods usually handled by the manufacturer's rep.

Selling d-i-yers more plywood

HE American Plywood Assn.'s r Dealer Training Kit is a quick course designed to help dealers sell more plywood to handyman customers.

Packed full of tips on specifying, working and finishing softwood plywood, the comprehensive kit uas developed in cooperation with the National Lumber and Building Ma. terial Dealer Assn.

With color slides, a 30 minute cassette tape, script ideas and complete instructions for setting up clinics, the kit makes staff training simple and complete.

In fact, after three months of extensive field testing, more than 85 percent of those who attended the sessions rated them as "exactly what's needed" in learning more about plywood.

May ls Home lmprovement Month

Complete and easy-to-use, the training kit may be purchased for $25 or obtained on a free loan basis.

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Troining kits qnd other merchqndising tools ore qvoiloble from the plywood ossn. . . this qrticle tells how to get them, whot (if onythingl they cosl ond where lo write or contoct us directly if you like.

To complement the dealer training program, APA offers building material dealers a complete package of merchandising tools.

Brightly colored handy plans for everything from garden storage units to sewing centers are available with their own handsome counter display carton. Dealers can give out the plans and start a handyman buying spree or sell them for 50{ each and make a profit.

Available for only 97.50, the handy

plan package includes 12 copies of each of 12 plans, 144 plans in all, plus the display carton.

Another merchandising aid de' signed for the dealer is APA's Add' A-Room Design Kit. Taking a steP' by-step approach, the kit helps the do-it-yourselfer learn how to add his own room addition.

Easy-to-grasp instructions cover design and construction. And the Add-A-Room Kit adapts to most home styles and popular room uses. Available to dealers for only 20 cents per copy in orders of I00, the kits can be retailed for $1.

An ideal companion for these dealer merchandising aids is their Car Top Carrier. With this practical plywood packer, transporting large panels for do-it-yourself projects is simple and inexpensive. And the cost is lowonly $18 for I00 sets.

For more information on the Dealer Training Kit and other sales building tools available from APA, write the American Plywood Associationo Dept. WLBM 5-73, 1119 A Streeb Tacoma. Wash. 98401.

DEALER training film ontains valuable tips for specifying, working and finishing plywd.

for lumber and commercial warehouses

at approximately r/s the cost of conventional buildings

flexible design . r0 foundation necessary . no odor

Fas$ efrcient concttc{ion crews erect ttese sfrong bulldings ln a short time. Original constnrction methods and machines, in cluding our hydnulic scrffold huck insure you of tgp quellty for lowesi cost.

all poles are cemented to a depth of B never needs painting-won't rub off on clothes

. insurance rates considerably less-yet full cwerage

. all buildings engineered and designed by licensed civil engineers

Yes, San Antonio Construction can build bet- are sale against wind, earthquake, and weather

ter buildings lor less money for you. These hazards because ol their rigid construction. ,ri artractive buildings .will improve yow propefty. Their irnproved design meets all .build.ing code ). and are built to last. Using pressure-fieated requirements and there are no long braces lo ,.! poles which will last 30 years or longer, they interlere with equipment.

A regular 60' r 60' luilding built in only 3 dayr.

OTE!

ONE of the remarkable things about American business is the number of free things and services it gives its customers. It begins with f rec balloons and ball point pens and moves on ul) to sorne rcalll. rernarkable {reclr i es.

l)efinitcly falling irrto thc latter t:atcgory was tlre rccent "trip of a lifctinrc" that California Builders SuJrply oI Sacramcnto, Ca.. lrosted

for its sood customers. The hedazzled customers were treated to a full week

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Most oll firms try lo soy thonks to their customers in one woy or onother here is one thot did it in the grond monner, on ollexpense poid trip to Mexico City ond Acooulco.

HELL0 MEXIC0 CITY! Down off the big American Airlines charter jet and ready for the fun (from top-l) are Norman Christian, Corey DeTarr, Vince DeTan, Teny Linville, Carol Whittecar. (2) George Santoi Dick Faria and Ray Teakle, president of California Builders Supply and host of the kip. (3) Arch of flowers spells out company name at Floating Gardens of Xochimiloo. Touring gardens (4) are Ralph

Shafer, Les Cross. 6) lrene Myers, John Myers. (6) Chal Cross, Patty Branch, leaving a boat named "Lolita." (il Diana and Tom Sutter, Wes Jackson (background). (8) Howard Williams, Greg Williams (background), Wayne Wood. (9) Marge and Dick Fledderman. (10) At the National Palace: Terry Linville, Jenny Lannom, Sharon Linville, Roger and Carol Whittecar. (ll) Al Hintz, Clarence and Mary Miller. (12)

Marilyn and George Pronesti. (13) Grant and Marcia Murchison, Margaret Weber. (14) Estell and Jack Green. (15) Terry Linville, Gordon Davis, being expressive, not about to punch Terry. (16) Jocelyn Hintz, and Marge McMullan. (17) Bud and Marion Gunther. (18) Chuck Christian, Roger and Carol Whittecar, photographing murals. (19) Anne Silva, Ralph Shafer. (20) Audrey and Edgar Costley.

MAY,1973

in Mexico, all first class, sightseeing and lots of Margaritas thrown in, spent half in Mexico City and half in Acapulco. As the saying has it . "some business !"

F'lying down to Mexico City on an American Airlines' 707 jet, specially chartered by California Builders Supply, the happy group was soon en' sconced in the posh Maria Isabel' Sheraton {or the next three nights.

(Continued on Page 42)

ART IREASURES (1) draw rapt attention from Greg Williams, Sharon and Terry Linville, Janet Kelly. 0) Al Hintz, Brian Cunningham. (3) Jim Rowiand, Emory Branch. (4) Wayne Wood, "Red" Waller, Diana Roth. {5) Jim and Nancy Pool. (6) Lloyd and Burniece Carter. (7) Russ and Gwen Cain. (8) California Builders Supply vD. Jim Waterman. (9) Nevadaites Bill and Dolores Blackwell, Bill and Mary Ceccarelli. (10) Janet Kelly, Kay Teakle, Jim Kelly. (ll) Grover Stagner and his daughter Ginger Hassilev. (12) Sipping up a storm are Helen C'oljin, Tom Sutter. (13) Newlyweds from Hawaii John

and Margaret Weber. (14) A d,ouble Cross' Chal Cross and Les Cross; they're no relation, incidentally. (15) Don Ward and his wife. (16) Dale and Margaret Gibson. (17) Patty Branch, Pat Cross, Martha Snyder. (18) Fred Fernandez, Ray Teakle, Jim Rowland. (19) Larry and Bea lsemoto, Marti Cutler (background). (20) Dale Gibson (with camera), Connie and Edd Ferguson. (21) Marietta and Bert Wood, Bud and Mari'on Gunther. QA Telda Lealtad and son Mark. (23) Bill Ceccarelli, Martie DeTarr, Milt Balmain, Jim Silva. 12$ Jin Jackson, Ralph Shafer.

N EWS BRil TTS

The shortage of rail cars in the West continues ctitical; American Assn. of Railroad statistics show total freight traffic nationally up 6.9Vo above the corresponding period last year, while lumber/ plywood shipments dipped 5.28o, due to the car shortage

The plywood assn. asked the ICC for 0n emergency order directing the immediate return ol all 40' & 50' boxcars to their home lines Railway Age Magazine expects the shortage to last at least another 30 davs

As expected, Housing starts dropped in March to an 8 ma. low, off 8.IVo from Feb., to 2,259,000; the decline is expected to continue as the "superboom" in housing starts completes the descent from earlier peaks . bldg. permits fell 4.7o/o in Mar.

National Gypsum and U.S. Gjpsram have been assessed a tot, al of $3.2 million in damages in a suit brought by 6 S.F. Bay Area bldg. supply dealcrs who charged price fixing,' Kaiser Gypsum had earlier settled separately for an unrevealed price, National and U.S.G. plan appeals

Record llooding from the Great Lakes to the Gulf ol Iulexico is causing havoc with the Southern lumber/plywood industry hardwood supplies are expected to be hit particularly hard . . . a number of mill closures have been reported

tritrl Loan Leogue notes that "the net new deposit growth slipped bchind that of a year earlier by 40.74/o and trailed behind that al t\)o years ago by 42.7Vo .

Virginia Hardwood Co. ol Ariz. has moved to larger quarters at 1555 E. Jackson, Phoenix Lumber Products, Eugene, Ore., has a new 30,000 sq. ft. $250,000 warehousezoffices on 5 acres; the old one was torched by two teenagers, now doing time in prison

Big Pines Lumbt Co., Medford, Ore., is adv. it "going-outof-business sale" . . . Smith Lumber Co., at the south end of town, has a new store, called Smith Building Specialties Ole's Home Centers is the new narne for the L.A. firm, which is dropping "hardware" from its name, they also announced that their 1 lth store will be built soon in Reseda,Ca....

Weyerhaeuser plans "major new lnvestments in forest prod, ucts mfg. capacity in the Pacific Northwest," ... speculation is that much of it will so to serve the Japanese market,-Weyco recently signed a joint venture with two Japanese firms to mfg. newsprint in the Northwest for the lapanese home market

Alter 97 years, the Mississippi Valley Lumberman Magaline has been merged into the Northwestern/Iowa magazine, the continuing publication is know as the Northwestern and Mississippi Valley Lumbermon and is a monthly, plans call for a rejuvenation of the magazine to improve service to its market Potlatch Corp. is the new name for Potlatch Forests. Inc.

Northside Lumber & Mercantile, Jeromc, Ia.. has been sold to Volco, Inc., which now becomes the state's largest bldg. mtls. firm . . . a grand opening for the newly remodeled San Leandro Building Materials has been staged by owners Ron Delisle and Paul Olsen in the Ca. town of the same name G-P has opened its 2nd distributian center in Oregon, in Eugene, (the other is in Portland) new location totals 53,000 sq. ft.

Diamond International has opened a new store in Sacrarnento. Ca., a $2 million investment, their 37th store in that state . Ebbetts Pass Lumber will be part of a new $2.5 million shopping center in Arnold, Ca., planned by firm cwner Dan Miller, one of the three men in the new developl)tenI

Mortgage rates are seen heading higher in the West, despite recent hikes . experts blame a slowdown in deposits at lending instittttions; most seers don't expect a squeeze ala the crunch of 4 years ago . the U.S. Savings

Lumber production in Feb. (latest figures) , shows a decrease on u .\casonally adjusted rate ol l.4oh f rom Jan. and a drop of 0.3Vo from the year earlier Security Pacific Bank forecasts a moderating trend in hausing starts that will center in multiples, but leave single family dweliings dorvn only fractionally . Business Week Magazine notes that "fueled by an expanding economy and pent-up demand, a massive boom in nonresidential construction is about to get under way."

Certain-teed Corp. plans to build a nev, fiberglass plant in Ca. this year, site as yet not an- nounced a $1 million addition has been built at the Hines Millwork Factory, Burns, Ore. . . Eldon Ellis is now the sole owner and pres. of" Independent Distributors, Inc., Portland ; amount of the transaction was not revealed, he had been exec. vp . .

The Oakland Hoo-Hoo Club hopes to draw a crowd ol nearly 200 at its 4lst annual Reveille gofi / dinner show / extravaganza at the Sunol Country Club, May 18 . . . Familia,n Corp., Van Nuys, Ca., has purchased Pioneer Supply Co., Seattle, making it one of the largest plumbing and pipe distributing firms in the entire Pacific Northwest.

Complete Drying and Milling Facilities

In addition to a 9,000,000' inventory of domestic and imported woods in 75 different species, Penberthy maintains its own dry kilns and an extensive milling operation which can suPPlY anY desired detail. We deliver locally with our own truck fleet or pick up can be made by your trucks, common carrier or rail. Call Penberthy f irst for any lumber requ irement!

MAY

May is National Home Improyem€nt Month-May 1-31

Hoo-Hoo-Ette Club. No. l0May 10, monthly meeting, Mishima's, Gardena, Ca.

Los Angeles Ilardwopd Lumberman's ClubMay 10, monthly meeting, Stevens Steak House, City of Commerce.

Lumber Assn. of So. Calif.-May ll-12, quarterly membership meeting, Rancho Bernardo, San Diego.

Los Angeles Hoo-Hoo Club No. 2-May 14, meeting, Riviera Country Club, Pacific Palisades.

Tacoma Lumbermen's Club, Inc.-Mry 17, last regular meeting until Sept. 20, New Yorker, Tacoma, Wash.

Arizona Lumber & Builders Supply Assn.-May 1?-19, convention, Mountain Shadows Hotel, Scottsdale, Ariz.

Oakland Hoo-IIoo Club No. 39May 18, 41st annual Reveille, golf tourney by Dubs, Ltd., Sunol Country Club, Sunol, Ca.

Shasta-Cascade Hoo-Hoo Club 13&-May 18, (to be announced).

Hoo-Iloo-Dtte National ConventionMay 18-20, annual convention, Thunderbird Hotel, Eugene, Ore.

American llardboard Assn-May 22-24, semi-annual meeting, The Newporter Inn, Newport Beach, Ca.

North American Wholesale Lumber Assn.-May 22-25, annual meeting, Hotel Del Coronado, San Diego.

Spokane Hoo-Hoo Club 16-May 25, woodworking contest awards luncheon (place to be announced).

W.O.O.D., Inc.-May 30, W.O.O.D. Products School (ply: wood) Denver, Colo.

JUNE

Spokane Hoo-lfoo Club No. 16-June 1, golf tournament (place to be announced).

Tacoma Olympia Hoo-Hoo Club No. 89-June 5, meeting and election of officers, New Yorker, Tacoma, Wash.

W.O.O.D., Inc-June 13, Father-Sbn banquet, Denver, Colo.

Hoo-Hoo-Ette Club No. l0-June 14, monthly meeting, Quality Inn, Inglewood, Ca.

Los Angeles Hardwood Lumberman'g ClubJune 14, monthly meeting, Stevens Steak House, City of Commerce.

American Plywood Assn.-June 18-20, annual meeting, Thunderbird Motor Inn, Jantzen Beach, Portland.

Los Angeles Hoo-Ifoo Club No. 2-June 22, meeting, Pomona National Golf Club-Walnut, Ca-

Tacoma Olympia lfoo-Ifoo Club No. 89-June 22, gold tournament, The Oakbrook Golf & Country Club, Tacoma, Wash.

Shasta-Cascade Hoo-Hoo Club No. 183-June 23, Ladies Nite, (Silverthorn Queen Ride) Silverthorn Resort.

Young Westerns' Club Conference-June 23-24, study meetings, Boise, Id.

Forest Products Research Society-June 24-28, annual meeting, Disneyland Hotel, Anaheim, Ca.

JUtY

Los Angeles Hardwood Lumberman's CluLJuly 10, meeting, Stevens Steak llouse, CiW of Commerce.

Trade Shows Ltd.-July 22-27, 77th Calif. Gift Show, Biltmore Hotel & Los Angeles Convention Ctr. National Retail Hardware Assn.-July 22-26, ?4th Annual Congress, Hilton Hotel, Portland.

WHAT'S HAPPENING?

Keep us posteil on your club or group's upcoming meetings. But be sure and subtnit them a least seaen weeks belore the eaent to make sure there will be time n list them in an issue in circuLatinn belore the big day happens.

lla rq ucl rl-ltolf e fumber Co.

Horqce Wolfe Slerling Wolfe Sterling Wolfe, Jr.

*iil'$t*gr=ffi

May ls Home lmprovement Month

CRA's Fqrnsworth. Retires

Philip T. Farnsworth has retired as exec vp. of the California Redwood Assn., a post he has held for the past l7 years. He is succeeded by Keith Lanning.

Ilis career with CRA began in 1936, several years after his graduation from the University of California. He left the association to serve in the Navy during WWII and returned in 1947. He held positions as advertising manager, general manager, and was elected exec. vp. in 1956.

Under his influencg the CRA expanded representation of the redwood industry into many areas. He was general manager of the Redwood Industries Recreation Areas program, administrator of the Redwood Region Tree Farm program, a member of the Economic Council of the Forest Products Industry and a delegate to both the White House Conference and the Governor's Conference on Natural Beauty.

Farnsworth also resigls as mgr. of the Xedwood Inspection Service.

0UTD00R remodeling promotions attract cus. tomers looking for ideas and materials for projects similar to this change.of-pace treat-

ment for a flat backyard, featured in the Oecks booklet arailable in Western Wood Products Assn.'s merchandising kit.

And the way to make history ir to come on strong. Like having over $327 million in assets the very day we were born That's punch. Right from the start. Then add position, like being the country's second largest producer of lumber and the sixth of plywood, and people start taking you seriously.

As well they should. For all that strength is derived from an extremely'solid product base. From lumber-redwood, fir, pine and hemlock. From plywood-both Douglas fir and pine. From pa.rticleboard-one of the faetest growing markets in the whole industry. And from quality pulp

and wood chipe, plus a host of other products.

Yet history-making requires a touch of ingenuity as well.

Marketing ingenuity. From the outset, we realized a big problem in the foregt products busineee is market fluctuation. So we're stabilizing demand by taking our finished products wherever they are needed. L-P is moving into the growing overseas mafkets, especially those expanding economies on the Pacific Rim, like Japan.

And we have a lot more going.for us. We have timber. Plants. And people. Modern, efrcient plants

close to substantial, cost-protected timber supplies and deep water ports. And people who are not only experienced in the foreet pnrducts business, but who have rekindled enthusia$n sinoe joining LP.

In shorl we're a lean, tough, profit-conecious organization, and we're going to stay thatway. Because we're making history. Today. Tomorrow. And for a long, long time to come.

UIP Louisiana'Pacific

At Louisiana-Pacific, we're not just making2x4's and plywood. W'e're making history.

NAW Attqcks Proposed Tqx

The National Assn. of Wholesaler-Distributors has urged Congress not to adopt a proposed capital gains tax on assets transferred at death.

NAW stressed that such taxation would limit the life of closely-held, family-owned wholesale distribution firms to one generation. He contended that, if enacted, it would impose a very real tax on an imaginary sale.

The association's witness asked Congress to recognize the difierence between a portfolio of readily marketable securities and a "portfolio" consisting entirely of stock or assets in a family-owned business. NAW noted that a capital gains tax on such assets transferred at death, as if sold the day before death-on top of existing state and federal estate taxes-would, in many instances, result in forced liquidation at distressed prices. Ultimately, with rapid elimination of closely-held firms, the American economy would be dominated by big business, NAW contends,

Lumbermen Turned Teqchers

George H. Weyerhaeuser, president of one of the nation's largest forest products companies, and nine of his executive and technical staff, are teaching a course during the spring quarter in the School of Forestry and Conservation at the University of California at Berkeley.

The course, "Public Policy aniJ Ind,ustrial Forest Management," is on developing issues of forest policy, ecology, technology, and environmental and social problems.

E!a urews & E] v[@ws

JIM WEBBER president of the lumber iterchontr Associotion of Northern Cqlifornio'a5a6 El Gonlno leol, Sulb O

16 Afto., Ca.91022 lar51 94r-r617

f AM going out of office as Your r president ln a blaze of glory. It is gratifying to know that during mY term of office a major action has been accomplished by the dealers .as a group.

Many of you aro unaware of the tremendpus amount of time and Personal expense a few of our members expended to represent all retail lumber and building material dealers in our march on \Mashington' We are grateful for this outstanding representation. l*'t

As I fade into the dusk of past presidents it is important that I summarize our march on Washington for you and tell you that as a result many congtessional and committee actions are now being taken to help us in our crisis.

With the LASC group we visited Senators Cranston and Tunney and 18 state representatives to impress upon th-em the seriousness of the current crisis and the need for con' gressional action. The following recommendations were given to them: (1) Control or limit log exports. (2) Permit the allowable timber harvest from federal lands to be cut and increage allowable cut when required. (3) fite federal budget must include more money for the increased reforestation and better management, using modern technology, of federal forest lands. (4) Seek ways to increage rail-car production to meet the nation's growing needs and remove the chronic rail-car shortage. (5) Congress was urged to give careful consideration to the need of maintaining and increasing lumber production without imposing the rigid profit control mechanisms which have proven to be counter productive.

tt*'*

Both senators Cranston and Tunney expressed concbry'r and agteed in the actions proposed. T\relve of tie 13 representatives contacted were of the same opinion and indicated support; however, our representative stated this problem was not in his area of interest and we should seek action elsewhere.

The general opinions resulting from all contacts made are: (1) There is little hope for an embargo on erports because of the balance of payments problem; however, there is a possibility of a temporary or limited ernbargo on log export depending upon the pressure put on President Nixon who hag authority to impose an embargo. (2) Senators were familiar with the lumber problems but. representatives, in most cases, were not. (They were after we departed). (3) Representative Wilbur MiUs stated that he favored an increase in the Forest Service budget to increase present allowable and actual cut and to permit proper forest management to insure a sustained yield for the future. (4) Representative Dave Martin (a Nebraska lumber dealer) re-introduced a bill. Thet bill includes most of our recommendations mentioned above.

'We are certain you will all agree that this march or lVashington was highly successful to this point, but con. tinued pressure and follow through action are required.

Hobbs Wall does more than offer you lumber from a the phone daily cedar, hemlock And we take of those mill best buy

n mills. We take to best sources of fir, pine, everything in redwood* regularly to check the outPut 0ur goal: to arrange the delivery every tiine you order.

]IHtr SOUTHLAND

By WAYNE GARDNER executive vice president

IIJE Wall Street Jourttol carried - an article recently suggesting that the distribution system is one of the causes of the current high lumber prices.

We have initiated correspondence rn'ith the Uost of Living Council director, regarding his quoted comments, and the National Lumber and Building Material Dealers Assn. is also objecting to his remarks.

It is most unfortunate that the industry's biggest customer does not understand that trees do not automatically grow in such a manner that the

bark can be peeled away and all the necessary parts for one living unit then fall out.

At one time it was popular to criticize the number of steps necessary to bake a loaf of bread and put it on the table. That fad has passed. Now, perhaps, it is the lumber industry's turn. And so it should behoove ever!' member of the industry to be prepared to at least partially explain to a layman that lumber comes from treesa renewable natural resource.

flThe tree is felled, bucked into logs, hauled to a rnill where it is debarked and then cut into lumber.

flThe lumber is shipped to a distribution center and then to the contractor.

l|The wholesaler assembles material

from many mills and sells to the retailer,

flThe retailer takes the shipments from the various mills and assembles the material into built-up loads, ready for the framing contractor to use on the job-a lot of unavoidable steps along the way to bring that 2 x 4 from the tree to the consumer.

But each step is essential and adds value to the product. Close analysis would probably reveal that prices are too low instead of too high, because low profits seem to be inherent in the industry.

Rather than castigate the distribution segment of the industry for high prices, closer surveillance might reveal that the retailer and wholesaler have been instrumental in holding the price structure down throirghout all the years since World War II, while all other building materials have been going up. Labor costs have gone up and land costs have soared-all factors adding to the cost of housing. But the lumber industry price jumps occurred so quickly that the ire of the consumer was unreasonably aroused.

Departments of Agriculture, Interior and Commerce. the Interstate Commerce Commission, the Office of Management and Budget, Forest Service, and Council of Econornic Advisors.

By R0SS KINCAID executive vice president

NINE Pacific Northwest lumber and - ' building materials dealers joined nearly 600 other dealers in "The March on Washington, D.C." that was held in late Marrh.

The WBMA delegation, plus yours truly, included Charles Lamb, LambMorse Co., Tillamook, Ore.; Carl E. Knoll, Knoll Lumber & Hardware, Kenmore, Wash.; Bob Slettedahl, Lumbermen's of Shelton, Shelton, W1sh.; Woody Railey (WBMA vp.), Scharpf's Twin Oaks, Albany, Ore.; Chuck Link (WBMA president), Boise Cascade Corp., Boise, Id., Dick Stouffer, Stouffer Lumber Co.. Aberdeen, Wash.; Pete Sylvester, Pete's

Lumber & Supply, Seaview, Wash.; Jerrie Sylvester, Petets Lumber & Supply, Seaview, Wash., and Maynard Hoffman, Parker Lumber Co., Bremerton, Wash.

The purpose of the march was to dramatize the lumber supply problem to Congress and the administration under the auspices of the National Lumber and Building Material Dealers Assn.

All day March 22, dealers were bused to and frorn Capitol Hill. They called on their congressmen and senators, urging action to increase the supply of timber available from federal forests and a limit of log exports to Japan.

While the dealers wene on the Hill, NLBMDA offieials met with twelve members of the Administration at the

The extremely critical nature of the supply problem (and resulting escalation of prices) was well understood by Congress through these personal cells. The impact can be measured by 'the bills that have been introduced and the action of the Cost of Living Council 2 days after the march:

(1) At the request of the COIf, the Sec. of Agriculture, as Counsellor to the President on Natural Resources, has established an interagency team to assure a total annual production of 11.8 billion board feet of logs from the National Forests in 19?3 (10 in '72) and. to develop specific action plans for higher output in 19?4 and r975.

(2) Negotiations are underwaywith the Japanese Government to reduce softwood log exports.

We are concerned about the COLC,s consideration of reimposing some form of mandatory price controls.

Western Building Material Association

THtr ARIZONA

By FRANK DAVIS executive vice president

fHE National Assn. of Home Buildr ers have made repeated claims that the costs of wood components in a house have risen $1200 in the last six months of L972.

NFPA checked on its own and found:

[ ] On June 30, 1972, t}r,e average retail cost of all wood for a 1200 sq. ft. house in the $25000 range for framing, lumber, plyrvood, siding, millwork and trim rvas $1840. On Jan. 31, 1973 it was $2340, an inctease of $500.

[ ] On the same basis, a 1400 sq. ft. house in the $40,000 range showed a $635 increase and a 1600 sq. ft.

house in the $60,000 range showed a $729 increase.

[ ] An actual house in the Washington, D.C. area selling for about $32,000 showed an actual increase of $?25.93 in the cost of all wood materials, including windows, doors, cabinetry and shutters for nine months from April, 1972 to February, 19?3.

[ ] A" actual house in the Chicago, Ill. area selling for $32,000 went from $5154 for lumber and millwork in June, 1972 to $5619 in JanuarY, 1973, an increase of $465.

To my knowledge, lumber and PIYwood only twice in the past ten years has shown any large increase. In 1968 (which eventually dropped suddenly in price) and now again, when it is at its peak.

If one were to check on the increases in labor, land, plumbing and electrical materials I think that perccntage wise they would go far beyond any increase in lumber and ply'w-ood in the last ten year period.

Thot's How lt Goes!

to AMERICAN LUMBER tpEClEt...lillr the bill

AMERICAN LUMBER SPECIES soecial- ' izes in supplying hard to find species, . cuts or grades, in domestic softwoods o and hardwoods. Don't waste time - . Call American Lumber Species-we can fill the bill fast.

Kiln capacity 300Mreman. facilities. '

PHONE (916) 488-1800 r 2401

PlywoodDimension Lumber -Timbers CI

Finger Joint And Solids E-I

Treated Lumber, Shakes and Shrngles HFiiaES -

Glu-Lam Beams (catl [oppe]s co., Eurlinsame AN EQUAT oPPoRTUNIw (415) 692.3330 or wilmington (213) 830"2s60 0r A'[.s. in sacremento) EMPTOYER OR. SUITE 2. P.O. BOX 214651

Twin H arbors Lu m ber Co.

Barney Forsell retires from AFP

In the past 32 years, few have contributed s o much to the moulding / millwork industry as American Forest Products Corporation's Palmer C. "Barney" Forsell.

While his contributions to the company and to the advancement of standards of western moulding products producers will be felt for many years, he has recently retired as sales manager, moulding/millwork operations and administrator, of AFP's building materials div., national sales, out of Stockton. Ca.

Forsell's activities during these past 32 years would exhaust most others.

Beginning in 1941, Forsell moved from western Minnesota to Lakeview, Oregon, to, as he puts it, "embark on a lumbering career, which seemed to

have a promising future." He was hired as a sheet metal helper during construction of AFP's sawmill in Lakeview. Soon after he began working in the plant and within two years, took over as relief machine operator, learning moulding production right at the basic stage.

When the job of assistant bookkeeper in the office was offered to him, Barney accepted. [n just three short years, he was promoted to purchasing agent for all box factoryo moulding plant, sawntill and logging division supplies. In addition, he was responsible for co-ordinating sales of box shook, moulding, some lumber, and "doing some custom milling for a local sawmill."

In the spring of 1950, then vp. Harold Ford asked Barney to come to San-Francisco "to help broaden our Eastern coverage in moulding and lumber. This was a big opportunity to really see what could be accomplished in the sales field."

For the following 23 years, Barney recalls "fond memories of various aecomplishments, of which the most satisfying was the accumulation of a host of friends as good reliable customers.t'

In 1956, Forsell became millwork sales manager, which afiorded him the opportunity to work with the then WPA as district committeeman and later chairman on mouldings. At the same time, he also worked on the original committee appointed by moulding producers-to establish and put into effect a separately constituted mouldings associationWestern Wood Moulding Products. He subsequently served as WWMP's committeeman, committee chairman, director, and, in 1972, president. As their president, he was elected direc. tor of NFPA in Washington, D.C.

Now, after 32 active, productive years, Forsell is retiring from the career to which he has devoted so much, and from which he has made a multitude of friends. His first ambition now, he says, "is to spend about three months touring this wonderful country of ours visiting family, relatives and friends,"

More price controls?

A "wait and see attitude" on the part of both government and industry seemed to be developing following a series of meetings and hearings in Washington, D.C., by the federal establishment into possible methods to limit lumber and plywood prices by increased tirnber supply and related techniques.

Fearing a rollback of prices to March 15, 1973, industry, at the time this was written, was keeping a low profile, was not rocking the boat, and was hopeful that a current softening of prices might relieve enough pressure from the price situation that new controls could be evaded.

A 50-50 chance for new price controls were seen by H. A. Roberts, exec. vp., Western Wood Products Assn., in a recent statement. He said an increased supply of boxcars and moves to hike timber supply had eased the pressure on prices. Plywood

prices at that time (late April) had dropped $5 per thousand sq. ft. for the third week.

The National Association of Home Builders was continuing to apply all the pressure they could to force government to reimpose wage and price controls. On at least two occasions, last month, NAHB announced (hopefully) that a pronouncement from the Cost of Living Council was due any day and would have the feds coming down on the side of lumber price controls. At this writing, no such announcement has been forthcoming.

In dual hearings related to the price situation, Sens. Packwood and Cranston held a hearing in Portland (chaired by Packwood only) on April ll and another two days later in San Francisco presided over by both. Each of the hearings tended to be a restatement of familiar positions by those favoring and those opposed to

banning all export of federal timber immediately, with all remaining timber exports phased out over the next I four years, except that declared excess, which is the basis of the proposed legislation by Packwood and Cranston.

Harry Bridges' longshoremen's union held one.day work stoppages at both the Ports of Portland and San Francisco on the days of the hearings to indicate their dislike of the proposed ban on log exports.

New Records in Construclion

Continued gains in contracts for new construction this Spring has boosted the Dodge Index to new monthly and quarterly highs, reports F. W. Dodge.

According to Dodge economist George A. Christie, citing strong gains in industrial and commercial construction in response to the accelerating pace of business activity, and the continuing boom in homebuilding, despite growing concern about excess, o'building values are once again being seriously inflated by sharply rising construction costs."

deailers amd ilook fon performance ..'rlR

D&R supplies dimension lumber, precision-trimmed studs, cedar siding, shakes, shingles, moldings and many other specialty lumber items throughout the West . . . by the most efficienttransport rail, truck or ocean barge.

For nearly 70 years Dant & Russell has marketed forest products from the Pacif ic Northwest manufactured for the western construction market.

In Southern California. call our representative, A. W. "Art" Neth at872-1280 or 783-0544

DANT & RUSSELL,INC.

2000 S.W. Fifth Ave. Portland, Oregon 9720'l 226-2311

Nearly 70 Years Marketing Pacific Coast Forest Products

Tqke o Bow, Boss!

IllAl{XS B0SS! was nicely expressed by members of HooHoo-Ette clubs I and 12 at their recent annual Company Night. lt was dinner, dancing and a number of door prizes for the large group from the So. Ca. lumber business. [elt: Jerry Higman and LovCy Mc0arthy, both from !eliable l-umber, .Rosem-ead, and president of Club fl Bernadine Storm, Inland Lumber. Right the ageless LeRoy Stanton, E. J. Stanton & Son, and sorority founder and current club #12 president Ann Murray.

PAPERW0RI( IIME-(l) Jack Harwodd, Barry Keene, loe Bowman, at Black Bart Hoo-Hoo meeting; Calif. State Assemblyman Barry Keene spoke on log exports. e) Bill S{nith, Joe Wheeler. (3) Elmer McWade, 0rville Bresee. 0) Jack Davies, Joe Bowman, Sam Cameron.

NATIONAT FIRMS' BIG PTANS

Rocky Mt. market heating up

The national chain merchandisers of building materials have big plans for Denver within the next two years and regional lumber dealers can expect increased competition, according to a recent Rochy Mountain News story quoting Edward C. Cerny Jr., vp. and national accounts manager for Johns-Manville's residential products division. Cerny was a guest speaker at the recent 80th annual convention of the Mountain States Lumber Dealers Assn.

He named three building supply giants which have plans for Denver: "The 84 Lumber Co., an Eastern concern, has 79 yards and is planning 14 more this year including one in Denver this June and one in Lafayette, also this summer." He said Wickes had "already made its move into the Rocky Mountain area with the purchase of the Hogsett Lumber Co., which has yards in Boulder, Longmont and Greeley." Wickes,

based in Saginaw, Mich., had over $400 million in building materials sales last year at its 240 yards.

Another lumber firm eyeing the area according to Cerny is Evans Products. Its retail division already has outlets in the Northeast, Southeast, North Central U.S., and in California.

Prominent among smaller merchandisers mentioned were the Handy Dan chain, which expects to open three yards in the Denver area this year, and Payless Cashways, which proposes to add to the two yards it has in Denver. Forest City Lumber and Knox Lumber Co. are two other Midwest firms said to be considering sites in the Denver and Colorado Springs areas.

Cerny urged area lumbermen to be alert to these companies because "even if they are not in the periphery towns of the main marketing areas, their influence and competition will

be profoundly felt everywhere."

Cerny also warned his audience that another competitive threat exists.

'oThe home center will become as familiar on the American scene as the supermarket. While consumeroriented, it still caters to builders and remodeling contractors, and brings together all factors of the industry."

NBC Buys Cooper's

Sun Lumber Co. of Los Angeles has announced the acquisition of Cooper's, a retail operation with a store in Los Angeles and one in Montrose (Glendale). Cooper's, formerly the old W. E. Cooper Lumber Co.o a pioneer West Coast lumber firm, joins Sun as a member of the western division of National Building Centers, a subsidiary of Lone Star Industries of Greenwich, Conn.

No price was revealed in the sale of Cooper's, which has gained widespread attention in recent years for innovative merchandising techniques. Mike Hynes remains the head of Cooper's operation.

Sun also revealed that it has started operation of Sun Truss Co., Ventura, Co., and plans to sell throughout So. Ca. James DeGroff is the manager of the truss manufacturing facility.

PERSONALS

Dwight Curran has been promoted to operations mgr. at GeorgiaPacific's San Jose, Ca., distribution center; "Stu" Stewart has moved up to specialty sales mgr., according to Harry Nilson, mgr. at San Jose.

Gage McKinney, MacBeath Hardwood, Berkeley, has just taken his B.A. in English from the Univ. of Calif., Berkeley.

Bob Shannon, G-P redwood, is back in Portland after a series of business trips.

Bob Dickinson, Gold Rey Forest Products, Beaverton, Ore., is a proud papa, daughter Joyce graduates in June from Oregon State.

Hank Himan, a 10 year veteran with Doors, Inc., has been appointed mgr. of the Mt. View, Ca., firm. Bud Cligny has resigned; Linda Sowle is the newest salesperson on the order desk.

Al Bonfiglio, mgr. at San Marin, San Raphael, Ca., has been getting

great comments on their handsome new office bldg. Firm specialty is contractor sales.

J. Porter Stoddaril, is retiring as a salesman at Ray Hill Lumber Co., L.A., after 18 years on the job. His wife, Gertrude, has also just retired from Champion International.

Bill Sheridan, and his wife, recently vacationed in (we think) the Hawaiian Islands. He is the head man at San Francisco's Allstate Plywood.

Vic Goria, who sells for Kaiser Gypsum in the Bay Area, enjoyed a vacation respite in the Islands.

Bud Smith, G-P, San Jose, Ca,, was the triple quota buster and top team captain in raising funds for the South Valley YMCA.

Stu Bernstein has joined the forces at Globe International's new San Jose, Ca., facility,

Stan Dennison, vp. of the distribution div., and Bob Schmidt, wegtern regional mgr., headed up the contingent at the two day San Diego meeting of G-P Western region mgrs.

George B. "Bernie" Sloop is AFPts new mgt., millwork sales, replaeing industry vet. Barney Forsell For a story- on Forsellts remarkable career, see p. 28 of this issue.

George O'Kelley, Big Bear Timber, and a few customers along with their 20 member yard crew were hosted by International Forest Products, to a deep sea fishing trip ofr So. Ca. Shannon Jaeger pulled in a 6 lb. white sea bass and won the pot; George O'Kelley landed the most fish. No seasickness reported, probably because 10 cases of beer were consumed.

Ilerschell Larrick, Jr., Solana Lurnber & Supply, Solana Beach, Ca., has been named vice chairman of the board of Southwest Bank.

Greg Frumkin, GF Co., Santa Moniea, Ca., is back after a Far Eastern business trip.

Ilugo Miller is back at his G-P redwood sales office, Arcadia, Ca., after a recent Ft. Bragg, Ca., mill trip.

Vern Payne is the mgr. of Diamond National's new center in Spokane, Wash.

Homer Hayward was this year's host for the l?tlt annual HAY-UBOI-G-PAC golf tourney that traditionally has been composed of executives from Hayward Lumber, Union, Boise Cascade and G-P. This year they played Monterey's renowned Pebble Beach coutse.

Barry Hull is the new sales mgr. at Bico-Kinzua, Omak, Wash. Ken Rainey, whom he replaces, has left the company.

Gene Huckstadt, D&G Cabinets, El Cajon, Ca., and Bob Smith, Sterling Lumber Co., Montebello, Ca., enjoyed a successful boar and goat hunt on Catalina Island.

Milan Michie, Ken Tinckler, and their vdves, recently made a series of Southern mill visits, caught the Southern Hardwood Producers annual in New Orleans and then the Pacific Coast Wholesale Hardwood Distributors meet on the West Coast.

Ronald E. Hayes, gen, mgr., reports a successful grand opening at the new location of Apex Building Specialties in Salt Lake City. Their Pocatello, Ia., office is also new.

'Wayne Gardner, exec. vp., Lumber Assn. of So. Calif., has recently been in Portland and Phoenix on industry business.

Doug Jones is the mgr. of the new Georgia-Pacific bldg. mtls. distribution center in Eugene, Ore.

Chuck Lember, D. C. Essley & Son, L.A., recently celebrated his birthday with a trip. Chuck insists the destination is "classified information."

Don and Randy Philips, Philips Lumber Sales, 1000 Oaks, Ca., recently toured No. Ca. to inspect their new laminated beam inventorY in Redding and to call on coast saw .mills.

Ray Lopp has been named vp. of the wholesale div. of Babbitt Brothers Trading Co., Flagstaff, Ariz.

Peter R. Bingley is nat'I. sales mgr. for Jarrow Building Products, Chicago. He had been with Regal Door, L.A., in years past.

Abe and Leona Willis, Charley's Fence Co., Baldwin Park, Ca., attended the annual meeting of the Inland Cedar Assn., Spokane, Wash. Abe is an associate member.

Beverly Hall has been named to inside sales at J. H. Baxter & Co., San Mateo, Ca., according to F. J. Sammann, Southwestern states district sales mgr.

Harvey G. Knell has been named exec. vp. of Ole's Home Centers in Los Angeles. Earl M. Christen' son and Robert E. Stutz were also named to be vps.

Ernest Jacobsen, president, Lakeside Lumber Co., Lake Oswego, Ore., has been celebrating the firm's 20th anniversary.

Larry Keller, Redding, Ca., has taken the plunge and begun his own wholesale firm, called, naturally, Keller Lumber Sales.

Doug Garneau is a new Bay Area salesman for Kaiser Gyp.; new to the No. Ca. territory is Bill King.

William Yan Beckum has been elected president of Ideal Brushes, Inc. Hets also vp. and sec. of The Pacific Lumber Co., which bought Ideal in '69. JosePh W. Tasofi, vp. and gen. mgr.' is now in charge of operations at all their plants.

Cecil Cockrell, Pick's Building Ma. terials, West Covina, Ca., won an early bird registration Prize (Kodak camera, projector and screen) in an American 'Wholesale Hardware Co. contesL

Dick Johnson is Michigan-California Lumber's new sales mgr., Camino, Ca. He replaces Ken Bowes who has left the firm.

John Sanchez is manning International Forest Products' new Phoenix office. Nels Blagen is back at co. IIQ in Pomona, Ca. after a Central Ca. mill trip combined with a little vacation.

Ray C. Groth has joined Consumers Building Marts as a sales reP., according to Robert T. Kordisch, president of the Portland-based firm, Groth had been with MercerPaterson Lumber & Plywood, Vancouver, Wash.

Remodeling Industry Growth

Philip C. Johnson, president of the National Home Improvement Council and exec vp., Bird & Son, Inc., made some r@ent judgments on the health and status of the home improvement industry.

"As an organization of home improvement contractors, Iumber and building materials dealers, manufacturers of building materials, lending institutions, utilities and others, we're in a unique position to get a true picture, a valid economic profile of our business."

"When we first organized the NHIC back in the middle 50s. we were just over the $8 billion mark in dollar volume. Today we are an $18 billion industry. We recently took a survey of our contractor members as to what they expected from the year 1972 in terms of profits. Over 77% of the respondents indicated that, based on the first six months, it would be their best year ever. I am happy to report that time has proved them to be right. From the manufacturing side I am happy to confirm that profits are up and we have every

reason to believe they will continue to rise.

'oBecause the remodeling industry is still not a cohesive one, the tendency for many of us is to think that it is in second place to new home building. However, according to reliable industry sources, the new building construction boom has peaked, and in my opinion, remodeling activity will replace new home building in dollar volume size,tt

Wholesoler Soles Up

Survey data submitted by over 2,200 of the nation's wholesalers shows their 1972 sales up II/o over 1971 with profits \p 5%.

William C. McCamant of the National Assn. of Wholesaler-Distributors (NAW) comments, "NAW's fourth annual year-end survey covering 20 commodity groupings reveals 1972 will go into the record books as one of the best years in the recent history of wholesale distribution."

1972 dollar sales volume exceeded by lU/o the industry prediction a year ago. The increase in profits is encouraging although, due to price

President Nixon Donced Here

M()DEL triumphantly finds small stain from stomped-out cigarette, heaviest damage to G-P Vinyl Shield paneling when it served as dance floo(D for some 340fi) persons attending one of President Richard Nixon's inaugural balls. Despite unusual heavy use, paneling can and will be re-used.

controls, somewhat less than the amount forecasted last year. Hopefully, this indicates full recovery from the recession of 1970 and 1971.

SURE and it was corned beef and cabbage for Shasta Cascade HooHoo Club's Sth annual lrish Bash at Burney, Ca. Among the 90 attendins were: (l) Steve Franko, Carl Knauer, Al Boiis. 0) Bill Welder. Chet Atkins. €) Brandy Brandeberry, chairman of event. (4) Maury Walker, John Geisjbeck. 15) Jim Basking Ron Atkins, Ed 0'Kelley. (6) Bob Smith, Dave

Green, Wayne Murphy.(7) Bud Brennen, Harvey Witherspoon, co-chairman. (8) Treasurer Gene Siostrand, Dave Abbot. (9) The Joes, bartenders Joe Ainsworth ard Joe Larson. (l0l Ed Nave, Dan Porter. (l1l President Dave Schaller receives life membership from Vicegerent John King as past supreme 9 member Roy llunbar

applauds. (12 Gang frcm Publishers Paper Co. (13) Earl Nordtvedt, Bob McDonald, Tim McIndoo. (14) Max May, Keith Smith, Don Merical, Larry Whittaker. (15) Larry Fuller, Don Winkelman, Larry Keller. (16) Kit l,Veavers, Jerry Wilcox. (1D Bob Jensen, Sam Vallery. fl8) Jim Nelson. Pete Fisher.

Ncw Fnodu@ts

ond selecfed soles oids

ior better markefing

Dow Coulk l0% Off

Five new colorful peggable blister packs for the decorator colors of Dow Corning silicone rubber bathtub caulk are being introduced at a low l0/o ofr deal for retailers in the spring promotion being conducted during April and May by Dow Corning. Introduction of the new blister packs follows proven sales success of the colored caulks in the compact 3-dozen counter display unit.

TffRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

,Arobesque, Seroglio Tiles

Two distinctive ceiling tiles, Arabesque and Seraglio, just introduced by Simpson Timber Co., feature the design influences of the Far East. Both have delicate backgrounds of spun gold that add new dimensions of beauty to any room.

Arabesque is a unique concept that captures the look and feel of Moorish tile. Seraglio features a delicate tracery of gold in an intricate pattern that might well have graced the ceilings of a Persian palace.

IYRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Ersolz Wood Poneling

Simulated wood' wall- paneling claimed to offer all the warmth, durability and elegance of authentic wood is from Urethane Fabricators, Inc. Made of a special polyurethane formulation, it comes in Mediterranean styling with the look of handcarved wood. It is also ideal for doors and cabinets as well as paneling.

. Easy to install, it can be installed to masonry wall or any surface with adhesive, nails or screws. It is available in 2'x 4' panels in 1" thicknesses in 3 colors.

WBITET The Merchant Magezine, 573 So. Lake, Pasadena, Ca. 91101.

How Green ls My Volley?

Melnor Industries irrigation div. has a new soil moisture meter.

It is lightweight and features an electronic mechanism, which needs no batteries. The meter easily calibra{es to soil "PH" value, and indicates percent of moisture to 48" probe depth. Ruggedly constructed with rubber mounted head.

WRITE: The Merchant magazine, 5?3 So. Lake, Pasadena, Ca.91101.

Fits Poller To Pockoge

Pallets customized to the exaet dimensions and characteristics of the load are now available from the Spur Products Div., Willcox & Gibbs, Inc. They ofer the new service to users of as few as 100 pallets per year. The protective corners Spur sells are shown in the accompanying photos.

Over 300 different sizes can be sup- plied, from 42" x 48t' down to 36" x 12", in fractional dimensions if required.

Customizing pallets are said to greatly improve packing eftciency and reduce damage incurred in transportation. The Spur pallets provide a shock-absorbing, cushion ride at % the weight of other pallets. They also nse up about half the storage space.

In addition to supplying its new, customized line, the company will continue to manufacture the standard line of two-way and four-way entry pallets.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

DYIIA-YAG built-in vacuum system is marketed for use in apartments, single family homes, mobile and motor homes and other RVs. Syslem is low priced, with simple installation, can be located anywhere and is offered com. plete with cleaning tools and flerible hose. Its power capacity is 50% greater than corr ventional h,ousehold vacuumsi it eliminates storage problems. WRIIE: The'Merchant Magazine, 573 So. [ake, Pasadena, Ca. 91101.

Striper loys lt On

Cooper-Stanley Products has a "roller conversion kitr" an accessory tu their paint striper which enables it to be used as a pressure-fed paint roller as well as a parking lot striper. With the kit attached, the user need only pour in the paint, pump up the pressure and start rolling on paint. A push-button control valve feeds paint into the roller as needd.

TffRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Morlite Promolionol Moteriols

Marlite Paneling is offering a wide range of promotional materials with its new 16" x 8' textured Barnside plank material. Included is a fourcolor 18" x 23" counter display which contains a pocket to display up to 50 brochures on this neq prefinished hardboard paneling.

Also included in the package is a 23n x 15' window banner which also can be used as a wall display. Mar- lite's new catalog page has detailed information on the new "mini paneling," as well as several attractive color photographs.

IYRITE: The Merchant Magazine, 6?3 So. Lake, Pasadena, Ca. 91101.

l-Stcp Toxiurcd Woll Covcr

Eraira-Plast is a specialized blend of homogenized acrylic, polymer.aad modified aggregate materials wnrcn adheres to most oW interi'or or ea' terior wrface with one-step application.

It gives the aPPearanee of a solid gtaniI", marble, sand or rough rock wall . providing an unlimited combination o] texture and color for any desired effect.

Applied bv troweling or spraying' it is ;iterprobf and imPerviow to -all weather conditions. Good for remodeling as well as new construction,it miv be applied to ceilings, interior and exterior floors, in addition to roofs, walks, and deck surfaces.

In most instances the cost Per sq. ft. is about the same as inexpensive wallpaper; it requires only a one-step application, either by trowel or spray; a- minimum, if anY, surface Preparation is required before application..

WRITE: The Merchant Magazine' 6?3 So, Lake, Pasadena, Ca. 91101'

Meet Moywood In MoY

Maywood plastic bi-fold doors are claimed to be superior to metal doors as there is no unsightly hollow back side. no bottom track, no hazardous eds6s, no bending or noisy operation. Unlike other plastic bifolds it has double facing, both sides being identical. Made of high impact polystyrene oVer a wood substructure it has a weight, strength and rigidity comparable to wood, Yet has a far wider range of uses.

Their advantages in economY and durabiliW make Maywood superior to metal in multi-family dwellings where the cost of wood is Prohibitive.

WBITE: The Merchant Magazine' 6?3 So. Lake, Pasadena, Ca. 91101.

OK For PVC PiPe

Genova pvc vinYl DWV PiPe-has been approved by the National Sanitttiott -r'oottaation for use in potable water aPPlications.

The comPound used in making the vinyl pipe has passed the nSf toxicity reqliriments and has been fully approved for pressure rated performance.

WRITE: The Merchant Magazine, 5?3 So. Lake, Pasedena, Ca. 91101'

Self Sticking Tope

Hardware Desig:iers, Inc. has self' adhering solid nyion sliding tape, {esigned to eliminate or minimize the friction between two surfaces.

Nvl-O-Tape is made of self-lubricating nylon ior smooth, easY sliding' wittr it, there is rro need for otler frietion-reducing devices in such areas' as cabinet drawers and furniture, closet poles, work tables, paclaging lines and conveyors. The self-adhering tape sticks to any wood, metal, plastic or other surface, simply by applying a slight amount of pressure, after removal of the Paper backing.

It is available in 100' coils in '/" to 3" widths for industrisl use, and in I 6' x Ye" wide size for home use.

WBITE: The Merchant Magazine, 6?3 So. Lake, Pasadena, Ce. 91101.

Automoied Sprinkling

UL appmved -electronic controllers deeigned to completely automate the opetitiott of undergtound sprinkler sistems is evailable from Turf Irrigbtiott, a division of Melnor IndusIries, -the world's largest manufac' turei of tawn sprinklers and garden accessories.

Equipped with a 14 daY calendar wtreet ina 24 hour dial, it operates in conjunction with the Turf Irrigation underground sprinkler system, and offers userc complete freedom from lawn sprinkling care. The timer can be set to establish regular watering time for specific aleas.

Easily installed, a master switch turns the sYstem on to fullY automatic operation. A rain switch can temporajrily stop the systern until..it is again actuated to automatrc wrunout -destroying the controller se' ouence. A -manual position permits o'peration of each zone for anY desired length of time. When the switch is returnid to the automatic position' the controller will again automaticallv a,ctivate the scheduled sprinkler #stem. A pilot light indicateg when watering is in Progress.

wRIfE: The Merchant Maganine, 5?3 So. Lake, Pasadena, Ca. 91101'

EmtY AmERrclil bot can be practical as well as attractive' Some homeoryners connect ii-"wittr -trirO-tGclean accessories. This re moOiieO bath, however, shows Early Amelican can be neat and functional. Textured Marllte oaieting, wfiich reproduces the sulface. chariCiei oT wormy cliestnut was installed over oia walls foi wam background. Paneling iomes in 15" x 8' plal*s, with T&G edges. Wallboard adhesive arid simple metal clips qe used. URITE: The Morchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

1.

orop-coer APFuCATIoN

Am Ply Poneling

Shown is the complete inventory of American Forest Products' premium AMUPLY paneling. Fourteen different simulated wood grains and pattern designs, in 100 or 60 piece units of standard 4x8 size, are available. It is easy to install over existing walls or sheetrock. It's in stock at all AFP distribution yards in the West.

TilRITE: The Merchant Magazine, 573 S. Lake, Pasadena, Ca. 91101.

surface. The stain is said to be nonbleeding, with high resistance to sunlight and fading. Forest TP siding is also available with a prime coat.

Produced from prime, long-fiber Douglas fir, it features a deeply engraved, textured surface that duplicates in high-fidelity detail the face of rough-sawn cedar. Though harder than natural wood, it is said to be easy to nail and saw, will not split, crack or curl.

WRITD: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Stoys On Trock

Glide-Trak, a unique drapery track system, is available from Proven Products of Portland. Precision made in West Germany, it is very popular in Europe.

Ideal for high-use situations, it is virtually maintenance-free. A cordfree pvc channel with nylon hangers, the system is capable of smoothly carrying the heaviest drapery material.

Keeps Your C'ool

Kool-O-Matic Corp. has a new economically-priced automatic power attic ventilation system.

Colorful Hordboord Siding

Forest TP Roughsawn hardboard siding comes in a choice of 24 faetory- finished colors.

It is said to meet builder demand for a cost-reducing, completely pre- painted product. The siding is backsealed and coated with a rich, flat, full-hiding, solid-color stain that enhances the beauty and protects the

Practically invisible, the easy-to- install system is 3/16,' thick. It can be installed flush with the ceiling or inside a window opening. Against a vertical wall, Glide-Trak extends only tl+". A 2", snap-in valance is available in three woodgrain finishes and white that can be painted or wallpapered to blend with home or office decor.

IVRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

New Steel Frqme Series

A new series of steel frames designed for use with their Sta-Tru metal-clad doors is available from The Stanley Works. Two series of frames are included, one for general construction and the other specifically designed for drywall installations.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. g1101.

KOM model 80 has been designed for attic aneas up to 1200 sq. ft. which will complement the firm's other automatic ventilators for larger applica- tions. Special design features have been incorporated for quick and easy installation on either new or existing construction.

It is furnished with an adjustable thermostat for automatic exhausting of superheated attic air which is largely responsible for complaints of uncomfortable living area temperatures and excessive air conditioning costs.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

New Fqce For Shokertown

A new identity for Shakertown solid color and semi-transparent stains is being initiated. Distinctively styled and colored packaging features solid color stains that resist dripping and sagging, and semi-transparent tones that blend naturally with wood to accent the grain of rough or smoothly finished surfaces. All 42 stain colors and tones are available in quart, gallon and 5-gallon cans.

TTYRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

New Woll Foslener

A new idea in wall fasteners is the Anchor-Matic0M) that combines nylon body with metal bolt and cross, bar providing easy installation and sup€rior holding power.

The nylon body with hollow shaft including a metal cross-bar is placed in a 61L6" pre-drilled or punched hole in paneling or wallboard without hammering. Unlike mostmetal fasteners, it can be removed as easily as it was installed. There are two sizes: type a fot \6" - %" wall thickness; and type b for %" - %" wallboard.

WBITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca. 91101.

Door-Height Shutters

Door-height Perma-Shield Shutters have been introduced by Andersen Corp.

80" high, they enable builders to offer owners a complete package of low-maintenance window and door shutters.

They are made of tough rigid vinyl fastened to a treated and painted wood frame. Mounting hardware is factory applied. The door-height shutters are available in louver and raised panel style. Louvers are available in white and black, panel styles in white only. Decorative black shutter dogs are also available.

WBITE: The Merchant Magazine, 6?8 So. Lake, Pasadena, Ca.91101.

Santa Clara

Mill Valley

ARIZONA

Tempe

Tucson

COLORADO

Colorado Springs

Denver (2)

NEBRASKA

North Platte

UTAH

Salt Lake City

(Continued, lrom Page 17)

Days were spent in taking in the world-renowned Mexican Folkloric Ballet, visiting the Floating Gardens of Xochimilco, the bull fights, and touring numerous other attractions. Amazingly enough, all on the house.

The hotel is located in the chic "Zona Rosa" (pink zone) so much shoe leather was expended visiting boutiques, bars, and restaurants. Evenings included complimentary cock.

tails and deluxe meals.

Then it was back on the jet for a quick flip over to Acapulco and the air-conditioned comfort of the beachside Paraiso Marriott Hotel. More parties, Margaritas and bargaining for goodies on the beach with ven. dors who quickly learned the sagacity of the American housewife. If you think businessmen can chiselo you should observe their wives chip away at a selling price.

The spectacular dives ofi the ocean cliffs by the high divers featured one evening, just like TV's Wide World of Sports, but infinitely more of a grabber in real life.

In about three days, it seemed, the fabulousweekhad ended and a plane. load of happy California Builders Supply customers were headed home, grins on faces, goodies clutched in their arms and memories full of unforgettable good times.

GRASHIile into the surf (l) after a paracfiute ride over Acapulco Bay is Tle Merchant Magazine's Fearless Editor (?) Oave Cutler. Ol Vince DeTarr Oackground), Corey DeTarr, Janet Kelly, during Acapulco Bay Cruise. (3) Norma Christian. (0 Zelda Lealtad, Yrcnne Wagner.

(51 Senor Wes Jackson. (O Margaret and Jim Waterman, Bill and Bev Eavenson. O) Wes and Gini Jackson, (8) Bill and Lorena Driggs. (9) Bill Eavenson. (10) Don Snyder, Bob Creasy. (11) Kay Teakle, Jim Kelly, Ray Teakle. (12)

John Myres, Perrin atd Mary Wagner. fl3) Cam Stamfield. (14) Al Teakle, Jim Kelly. fl51 Ray Colombara, Gordon Davis, Frank Heard. (16) Diana Sutter, Marti Cutler, Jo Friesen. {171 Bill Blackwell, yawning during an early arn. plane flight, and his wife, Dolores.

GENUIt{E appreciation of the group for hospitality of Ray and Al Teakle was partially expressed by gifts, such as leather golf bag (l) held by Ray Teakle and silver goblets (2). That's Mike Cardenas, barely visible in lst shot. (3) "Red" Waller, behind ship model, Diana Roth.

(4) Jim Pool, Tom Dauterman. (5) Vera

and Gordon Davis. (6) Tom Sutter, Chal Cross. (7) Ray Colombara, Fred Fernandez. (8) Mike Cardenas, Dave Cutler, Nancy Pool. (9) Zingie luau on beach, complete with music. (10) Margaret and Ray Stephenson, Marge Fledderman. (11) Dick Fledderman. (12) Marty Detarr,

Yvonne Wagner. (13) Gini and Phyllis Jackson. (14) Perry Anderson and his new Acapulco pal, Robert, Carmelita Anderson, Frank Danko. (15) Mary Valponi, John Stansfield. (16) Lowell Lehman. (17) Milt Balmain, Bill Driggs. (18) Al Teakle, Larry and Bea lsemoto. (19) Howard Williams, Ben Friesen. (20) George Santos.

So, you you know hardwoods? think

CHECK your knowledge against the - the following examination questions that used to beaskedprospective hardwood lumbermen at the old E. J. Stanton & Son Lumber Co., Los Angeles, the yarding activity of which is now carried on bv Lane-Stanton tumber Co., City of Industry, Ca. Our thanks to LeRoy Stanton, Sr. for supplying the following exam from his files.

Sfory sl q Glonce

How well con you do on this tesf of your knowledge of hordwoods plus o few softwoods? if your qnswers ore few. you're not lhe only one to crosh ond burn on this exominolion.

For the correct answers, DON'T call us, contact your local hardwood firm and see how they do. And good luck on the test.

QUESTIONS

I. Tell difierence between deciduous and evergreen trees and state exceptions to rules.

II. What are medullarv rays? How do they differ fiom'annular rings?

(a) How do they afiect the saw. ing of hardwoods?

(b) What is the difference between:

(l) Quarter sawn lumber?

(2) Plain sawn lumber?

(3) Rift sawn lumber?

(4) Ribbon grain lumber?

(5) If flake shows on surface, what would show on edges?

(c) Give characteristies of following woods as follows:

(l) Color.

(2) Degree of hardness.

(3) Describe grain.

(4) Working qualities characteristics.

(5) Tendency to twist warp.

(6) Name uses to which put, in order of importance, both in upper and lower grades.

(7) Where grows?

(8) How can you distinguish from other woods?

(9) Grows in low or high altitudes?

(I0) Availability, volume, etc.

(Il) Susceptibility to worms.

(I2) Comparable prices with other woods.

(13) Dimensions in which obtainable.

(14) Easy or hard to kiln d.y.

III. Describe band sawing and circu- lar sawing of lumber and advantages of each.

IV. How much shrinkage has to be figured in sawing green lumber so that it will surface to standard thickness after drying?

V. Give standard thicknesses of surfacing dry hardwoods and softwoods.

VI. To what moisture content should hardwoods be dried? (a) For manufacture of furniture? (b) Vehicle work? (c) Aircraft work? (d) Ladder stock?

VII. Care of lumber.

(a) Why is lumber salted? De. scribe reaction.

(b) How to prevent wormy lumber and what to do if lumber contains live worms.

New LEftcrratutr@

Fiber Gloss Duct Liner

A new information sheet on LinaCoustic A fiber glass duct liner has been prepared by Johns-Manville. The product is a fiber glass duct liner for sheet metal ducts in air eonditioning, heating and ventilating systems, It offers outstanding toughness and smoothness in exposure to air velocity and superior acoustical and thermal performance.

Working With Plexiglos

"Houp to Work with Pleriglas," from Cadillac Plastic and Chemical Co., offers practical instructions on working rvith Plexiglas for the hobbist, home handyman, student and industrial fabricator.

Gripe Deporlment

Gq'ieuance Guide by the Bureau of National Affairs (a private organization) has 265 pps., paperbound, costs 95, It is a handbook for management executives and union representatives concerned with grievanee handling and contract administration. Write, BNA Books, a division of The Bureau of Nati.onal Affairs, Inc., 1231 25th St. N.W., Washington, D.C. 20037.

Hond Trucks

Literature describing 12 models of steel and magnesium multi-purpose hand trucks is available from the Allis-Chalmers Corp.

Show Your Wqter Works

The Wateq' Works. an attractive four-color (free) brochure designed to help improve the stature of plumbing contractors in the eyes of the public, has been produced by Delta Faucet Co. It describes the workings of all elements of a home's plumbing system in language a layrnan can understand.

Beoutiful Hordwood Poneling

A free new ?ownsend Inc., fourcolor, 4-p. brochure shows their line of 1.2 rich hardwoods and describes packaging, mouldings available and other related information, A coupon ofrers a designers' sample kit.

Fibergloss Screening

A free brochure describing the benefits that have made fiberglass screening the largest selling screening in the U.S., is now available from Owens-Corning Fiberglas Corp.

A Stud's Story

St. Regis Paper Co. has a 16mm color/sound, 15 minute film called "The Studmill $l,r1yy,'t which shows the step-by-step manufacturing process of 2" x 4"s.

New Redwood Promotion

California Redwood Assn. has a new fence booklet for promotion of the garden grades of redwood-construction heart, construction common, and merchantable.

New 12-p. color idea book "Red,uood Fencest' spearheads promotion, baeked up by new how-to-build-it tip sheets on fences and dealer ad mat designs featuring garden grades of redwood.

Free Reader Service

For further informotion on oll New Products ond New Litero ture, write fhe Merchont Mogozine, 573 So. Loke Ave., Posodeno, Co. 9l l0l. Pleose mention issue dote ond poge number so we con process your request fosterl Thon ks.

TVADisploy

full-color display designed to sell families pianning to build or remodel their homes on the idea of installing a master antenna TV system (MATV) is being offered by Channel Master, Literature explains how it works and the ease and economy of installing the system,

On-Site Fobricotion

New literature is available on Bostitch's automated system for on-site fabrication of panels, trusses and other basic components. Illustrated folder shows how steel frame system speeds construction and helps reduce cost of labor and materials as a result of improved handling.

How Green ls My Volley?

Melnor Industries irrigation div. has a new soil moisture meter.

It is lightweight and features an electronic mechanism, which needs no batteries. The meter easily ealibrates to soil "PH" value, and indicates percent of moisture to 48" probe depth. Ruggedly constructed with rubber mounted head,

lmproved Floor Tile

A new 4-p. brochure by Kraftile Co. features a new floor tile called MasterKraft $'hich has broad applications in the commercial, industrial and residential fields.

The floor and patio tile has the cushion edge of a dry pressed product on all four sides, is available in nominal t2 x 12s. 7s" thick.

Scrope Up A Tool

New 1973 Allway tools catalog gives complete information on this line of keyhole and compass sawsl putty, u'all and joint knives; paint scrapers; and utility knives and blades.

Winch One For You?

Literature is available on Warn's new Utility Hoist, a boom and winch combination with 7a-ton lifting capacity. The vertical base of the boom mounts on any utility truck bed and bolts to the box rail for extra security. The boom is 65" long and is mounted 30" above the truck bed. revolves a full 360".

Vinyl Moldings

An envelope stuffer and color catalog sheet describing a new line of Formcraft cellular vinyl moldings are available to dealers from Masonite Corp. New moldings are constructed of a cellular vinyl material that is more impact-resistant than wood.

Wood In Bridges

Glued, Laminateil Wooil in. Bridges, an 8-p. brochure containing information useful to designers of highway and railroad bridges, is from the American Institute of Timber Construction. It includes advantages of engineered structural timber, case histories and illustrations of several highway and railroad bridges built with glued laminated timber.

Smqll Spoce Selling

For retail building material dealers faced with limited floor and vrall space problems, a new full color brochure, "Imagination in Showroom Displags," by Georgia-Pacifie Corp., illustrates factory finished paneling and molding merchandising concepts available,

Fire Fighting Shingles

A new brochure from Owens-Corning Fiberglas Corporation details why asphalt roofing shingles reinforced with glass fiber mats instead of conventional felt mats have greater fire and wear resistance as well as increased dimensional stability.

Lett@trs

Y(lUilE WESIERTIERS

The Merchant Magazine

David Cutler, &litor-manager

573 So. Lake Ave.

Pasadena, Ca. 91101

Dear Dave:

'We were very pleased to see your feature article on Western Building Materials Association's role in the Young Westernerg Club.

I am hopeful you will be able to attend their conference June 23-24 in Boise. IIre contagious enthueiasm that these young men (and their wives) have toward this business and acumen they demonstrate in solving our problems is tremendous.

The future of this industry is in good hands with people like this group.

Sincerely,

Charles E. Link, President. 'Western Building Material Assn.

Boise Cascade Cor1r.

P.O. Box 200 Boise, Id. 83?01

CAR SH(|RTAGE HERE TO STIY

Dear Dave, With the advent of increased sales of commodities world wide, the car shortages are probably here to stay. We have people at the sawmill level leasing cars; one company has thirty box cars on lease.

Car shortages promote truck and water shipments. Generally Ereaking, the railroad industry is encouraging alternate methods of getting the wood to market Southern California will depend more and more on tnrck and water shipments as the sihration continues.

Kindest regards,

Bill Connor President

Connor Lumber Sales

2540 Huntington Drive San Marino, Ca. 91108

THE ITPI.AUSISLE

Dear Dave:

IIREAT

Re your editorial on the boxcar shortage, April, p4: Consistency is an implausible dream, evident in neither nature nor in the fabrications and patterninga of man. Were it to prevail, geophysics no longer would--each day, season, year being identical.

So it is with man's Southern Pa-

cific, a railway having sufficient cars and equipment apparently for its mean traffic load throughout its system and through a year. But to provide consistent service at all times from every area in every commoditylumber from the Northwest being a case in point-would require, obviously, an excess of equipment on hand in each area held idle through the lean periods-a deployment hardly ec(F nomic, and certainly one which would crossgrain the stockholder . Eh stockholder?

Best regards,

Steve Freeman

Stephen G. Freeman & Co. P.O. Box 1445 Newport Beach, Ca. 92668

tT ts A H.t.T.!

The Merchant Magazine David Cutler, Editor-manager

Dear Dave:

For Home Imprcvement fime, thanks for the nice story in your recent issue. Everyone appreciates your cooperation.

Best regards,

Jomes A. Stewart

Program Administrator

Home Improvement fime

P.O. Box 102 @rnegie, Penn 16106

Wortcrn tumbrr ond luiHlng torcrlolr ,NEfCHA}IT

Positions wanted 25d a word, minimum 22 words (22 words = $5.50). All others 359 a word, min. 20 words (20 words = $7.00)' Phone number counts as one word. Boxed ads $l extra. Fancy headline or borders $2 extra. Box numbered ads add $1.50.

HELP WANTED

MANAGER AND SALESMAN needed for retail lumber yard in South San Francisco' Minimum ten years' experience. Steady job. Phone: (415) 761-1515.

OUR COMPANY is looking for outside salesmen to cover So. Calif, areas in the following fields: retail lumber yards, industrial customers and plywood sales. Company furnishes car plus fringe benefits. Please send resume to P,O. Box 3506, Riverside, Ca. 92509.

Manager Import-Export and domestic sales: all around responsibilities: USA, European and Far East: salary and profit sharing leading to share holding: West Los Angeles. Write Box 81, c/o The Merchant Magazine.

MERCHANT MAGAZINE

CTASS/ FIED ADS/ Call: (213) 792-3623 or (213) 792-4098 or (415) 346-6000

POSITIONS WANTED

DUE TO CLOSURE, sawmill sales manager desires position in sales management on West Coast. Broad lumber sales experience includes wholesale background. Forestry grad. Write Box 82, c/o The Merchant Magazine.

Ileslgratlon ss ao sx h Help Wrnaed columns b madc only (l) to indicate bona fide occupational qualifications for employment which an cmployer regards as reasonably neccssary to the normal operation of his business or enterprise, or (2) as a convenience to our readers, to let them know which positions the advertiser belicves would be of more inter€st to one sex than another because of the work involved. Such designalion should not be lak€n to indicate that lhe advertiser inlends or practices any unlawful preference, limitation, specification or discrimination in employmcnt practices.

Names of advertisers using a box number cannot be released. Address all replies to box number shown in ad in care of The Merchant Magazlne, 573 So. Lake Ave., Pasadena. Calif. 9ll0l.

Deadllne for copy is the 20th. To call in an ad: (213) 792-409E or (415) 346-6000.

BUSINESS OPPORTUNITIES MATERIALS WANTED

BEAT THE SMOG AND TRAFFIC! Retail lumber yard for sale in prosperous Valley town. Owners retire after 35 years. Mr. Sloan eve. (oO9) 826-2629 Box 1445, Los Banos, Ca. 93635.

EXPERIENCED LUMBERMAN wants to buy into wholesale lumber company with distribution yard and/or remanufacturing facilities. Write Box 83, c/o The Merchant Magazine.

LUMBER AND building materials business for sale or lease. Sales volume excess $1.5 million. San Francisco Bay Area, long established, well located. Heavily retail. Very good return on investment. Write box 47, c/o The Merchant Magazine.

SERVICES OFFERED

LUMBER HAULING

c-Q TRUCKING CO. (213) 6387851 5501 East Century Blvd., Lynwood. Ca. 90262.

FOR LUMBER OPERATION

For lease I or 2 acres. Surfaced, fenced, RR spur. In Los Alamitos, Ca. Call (213) 596-1555(714) 827-5900.

Attention Pine Dimension Mills

Premium paid for your clear, 2 x 4 and 2 x 6 pullouts. Accumulation basis, full truck and trailer lots. For company name and address, write box 5, c/o The Merchant Magazine.

REWARD

For information leading to pine stud mills which will pull their clears for a premium price, $100 cash moneY paid upon acceptance first order. Steady source of 8' clear 2 x 4s needed, Reply to Box 6, The Merchant Magazine.

LUMBER WANTED

Twisted and weathered Douglas fir. 3 x 4 and wider by random lengths S4S. 4 x 4 and wider by random lengths S4S, also car pads. Hunter Woodworks (213) 775-2544 & (213) 835-567 I

FOR SALE OR LEASE

Your odvertisement in the Merchqnt Mogozine will be reod by decision mokers in Alosko, Arizono, Colifornio, Colorodo, Howoii, ldoho, Montono, Nevodo, New Mexico, Oregon, Utoh, Woshington, ond Wyoming.

Subscribe Today

lllJlllllllllllllllllllllllllll ros ANGEtES AREA$llllllfilll|llilllllllllllll IUAIBER

sAN FTANCISCO

8U I IDI NO MAIERIAI.S_PAI NT_HAIDWATE_ETC. SASH-DOOR$-W NDOwS-litOU lD NGS

Am.ricon Forcll Products, (Corp. hcodquorlcn) ........................111 51 776-1200

Ansricon lunb.r SpGGi.r, Inc. .......--.(4151 692.3330

8sf-Air Door Co, .....---..-............---...---(,al5l 697-1897

Buller-Johnron Corp. ..--.-......-...-----.-.--(4081 259.1800

Corcd Dooru, Inc. ..--.---.-.......-.........-.-(4151 697-1897

Duo.Fort Colifornio .......-.......-...-.....---(,al5l 986-0173

Fortyth Hordwood Co. .................-.......141 5l 282-01 5l

Georglo-Pocific Corp. ...............-.......(4151 352-5100

Globe Int'l of N. Collf. .............-....(408) 998-3300

Horbor lumbcr Cr., Inc......-................t,41 5t 982-9727

Hieslnt Lumb.r Co., J. E. ....-.--.......(4t51 VA 1-8711

lonon lumbcr Co. ------......---...--------(,ll5l YU 2-,1376

MocBcqlh Hqrdwood ..--....---..----.-.....---(11 51 617 -0772

Poromino Lumbcr Co. .......-.........-........(41 5l 421 -5190

Rolcndo lumbor Co., Inc. ......-..........--.(4151 /467-0600

Slf notco Intcfnollonol (AFPCI --.-.......(,ll 51 776-1200

Vtcndlln! Nothon Co. ...............-.......(4151 SU l-5363

TIEATED I.UMBER_POIES

Koppcrr Co., Inc. .---...--....---..--....-.........(/al 5l 692-3330

W.ndllns.Nothon Co. .....-.............(,ll5l SU l-5363

AREA

Hfsh Sicrro Iumber Sslcr .-..--..--------l2l3l 115-0112

Hif l Iumb.r Co,, Mox .....---..............-.(21 3l 681-2610

H!ff lumbor Co. ...-...-............-.--..--.---..(213) SP3-48/16

Hushcr lumbcr Soler Co..-(213] 2,15-5553 & 211-5810

fnfond lumbcr Co. l7l1lg77-20O1 &l7l1l 511-1151

tanc-Stoolon lunbcr Co. .....-....-....-12l31 968-8331

losiriono.Pqclflc Corp. ---.------.....(21 3l 945-3684

lunbcr SpocloltiB l2l3l 639.5825

A{orquorl-Wolfc Lumbor Co. ----....-.....(7141 558-2855

l2r3l 625-1191 & l7t1l 998-12t2

llutcql ilouldins ond lumbrr Co. ...-.-(2131 FAl-0877

N.th lumbcr Solo, A. W. ..-..-.....-.(2131 872-1280

Otgood, Inc., Robcrf S. ---..-----....-.....(21 3) 382-8278

Poclflc Modiron Lunbcr Co.

l2r3l 773-2292 & (2r31 86r-6701

Pqn Atlqlic TrqdinO Co,, Inc. .-.--....-....(2131 268.2721

Pcnbcrlhy Iumbcr Co. .......-..........-.....(2t3) lU 3.,151 I

Philipr lunbcr 5olo..-.....-...--....--.....-..(8051,195.1083 (2131 889-33i10

Rolondo Iumber Co., Inc. .-...-----..(213] ZEnith 9.8843

Roundr l.umber Co. ---....-.....-.-.....---.....-(21

3) 686-O917

Rrcl Lumbcr Seryicc ...---....-.......-....---(2131 232-5221

Slmmoni Hordwood tumbcr Co. ..--....(213) 723-6156

Simpton Buildin! Supply Co. --.....--.....(2131 773-8178

So-Col Comn.rciol Str.l .-----..--......-.....(21

3) 685-51 70

South Boy RGdwood Co. ....................(213) 850-7791

Soulh Eoy R.dwood Co. ................(7l,ll 637-5350

Stqhl Lumbcr Co. ..--.......-...,.........-..-.(21 3l AN 3-68,1,1

Slondqrd Strucfurlr ---..-........ ....12131728-5780

Stcrf ins lumbcr Co, .-..------.......---.- --...121 31 722-6363

Sun lumber Co. --.,....--..---.-.....--.--..-----(213) 831-0711

focomq Lumbcr Salct, Inc. "--.-....-.-..,.(213) MU l-6361

Twin Hqrbon lrmbor Co. -.-....---.------(2131 625.8133

Vqlt Wholcolc lumbsr Co. .-...........(714) 684-9905

Voncc Iumbcr Co. .---...............-..-...1213) 968-8353

Virsinlo Hqrdw@d Co. .--....-..-.--..----..(213t 358-,1594

Wcndling.Nothqn Co. ..-....................-(2131 CU 3-9078

TREATED I.UMBEN_POIEs_PI I. I NOS-TI ES

Kopporu Compony ....(2131 830-2860

Trcol.d Pol. Eulldcn, Inc. .-..-...........-.(7l,ll 986-1166

Son Anlonio Conrt. (2131 865-12,15 & (213) 273-{503

IUI IDI NG MATERIAI.S_PAI NT_HARDWARE_ETC. Mr t rwoRK-DooRs--Aiou t D NGs-

Alhanbro lilolql Prcduclr ..--.--.--....--..(2131 283.3731

Amcrlcon Dlcorotiy. Product3 ......-.---.(71 11 623.1265

Ancrldn Forerl Produclr lC.rrltor) ..(2131 773-9200

B.l.Alr Door Co. .................-..............(2131 CU 3.3731

lcrkot rilfo. Co. .....-................-...........(21 3) 875-l | 63

Sovrrly Monufocfurlng Co. ............,.....121 31 7 55-8561

Gorurd Doo[, Inc. .-.----------.........(213] 575-2515

cofony Poinrr ...-....(213) 222"5111

Dlllon, Inc. ...,......(213) 358-,{563

Elof Honrrcn, lnc. ---.-------.........(2131 771-9110 (2r3) 638-0389

Norionol Gypsum Co. ....--................|.2131 435.4165

Porlcf, Co,, lnc., H. K., Dl$ton Div...(2131 358-4563

Tri-Counry Wholerole Co, .........-..---.(8051 612-672t

V.nt Vu€ .....-......-...(2t3) 225-2288

Wotcn Duo.foll -.l2l3l 263.6873

sPECtAt SERVTCES

Collfornio [umbrr Inrprcticn Srnlco (21 3l NO 5-5/a3t

Hcnf,rr Wocdworkr, Inc. ...-.............--l2l 31 77 5-251a

HANDIING AND SHIPPING, CARRIERS

C-Q Truckiog Co. ...-....-................-....(2t31 638-2851

lcc lumbcr llouling ---....-.-......---..-..--..(213] 596-1555

Union Pcclflc Roilrood (lor Angrlo|..(2131 685.4350

Union Poclfic Railroqd

SPECIAT SERVICES_TNANSPOITATION

Cof iforniq ledwood Arn. ..--...-..........(/al 5l 392-7880

Rqdwood Inrpcction 5cryicc ------.---.......-..-.--..EX 2-7880

Unlon Pocific Rollrood ..--.---.---............(41 5) /r2l -6030

GREATER lAY AREA IUMBER AND TUMEER PIODUCIS

Amcricon For6f Producb, (Nework), inc. hqrdwoods ...--.-....-{415) 797-2351

Arcoto l.dwood Co. (Burllngqmcl .-...-(,al51

NORTHERN

SOUTHERN

IIVEISIDE I ONANGE COUNTIES ANEA

Abrribi .........-...... .....17111 515-6141

Anafion Dcoroliv. Prcduct3 ..--.....171a! 623.1265

Amui@n for$l Productr, (Rloltol ....17141 875.1550

Amrricqn for.5l Prod!clr, {Certito3l. inc. hordwoodr -..-.-..-...{21 31 773-92OO

Chytrour, Orcor E. Co,, Inc. l7l1l 778-5050

For W.tl fir Solo ....----..................(71.1, 842-6681

fnncn E Co., Stoph.n G. ...........-(7141 On 3-3500

tr"nonf Forclt

WASHINGTON

coRVAtHS

Eonninslon !umb6r Co. .......-.-..........--(503) 7 52-01 23

Con-Fob Equipmcnf Co. ---..---.---...---15031 752-2955

DEXTER

AmEricon tunbcr Spccic ..--...........-.(5031 717-7777

EUGENE Al Peirce Compony -.--..........................(503) 312-3663

Am€ricon Forcil Produclr .--.----.-........-(503) 312-5128

Fremonl Foresl Products --..-.-.--........-(503) 686-2911

Georsio-Pocific Corp, -.----.........-.--.-.-..(503) 345-4356

nlond Iumber Compony-.,...-.-..----.--.-.(503) 312-821 1

Populor Pqnel!, Inc, --.-.-...-..-.-.-........(503) 686-9626

Rolondo Iumber Co. -..-..-....-..-.....-....-(503] 686.1

Iwin Horbors Iumber Co.

Union Pocific Roilroqd

312-6579

345-8461

WHITE CITY Americon Fore3t Productr, fW&J Div.-.(5031 312-5128

GRANTS PASS

Twin Horborr Soler Co.

LAKE OSWEGO

Poflotch For€str, Inc.

MEDFORD

179-1656

635-35,11

535.2917

Union Pocific Roilrood --..-....-..-..--.-.-.-.(509) 717-3165

TACOMA

A. J. Johnson & Co. ..............,..-.-----1206], 627-1186

Amcricon Plywood A!rn. ..--.-...-.....-..(2061 BR 2-2283

Goorsio-Pocific Corp. -..,-...-..-....-..--..-(206) 383-4578

lundgren Deolers Supply, Inc. -.-...-.(509)

Fountoin Iumber Co., Ed

Union Pocific Roilrood

PORTLAND

535-.|526

773.5388

Dont & Rusrell, Inc. --..-.----..---.--..-.-..-..(503) CA 6-2311

Duo-Fqsl Oreson ....(503) 23/4.9321

Georsio-Pocific Corp.

Notionol Gypsum Co.

221-1525

Poromino Iumber Co. -......-....-.-.---.--....(503] 223-1341

Publishers Foresl Prod,.Timcr A{irror --(503) 771-1161

Tech Sofes Compony ..--.--........-----..-....(5031 227.3171

Twin Horborr Iumber Co. ...-.-..-.-..---...-(503) 228-1112

Tumo( [umbcr Co. -.-..---........--......----..(503) CA 6-6661

Union Pqcific

ROCKY

@BITUAROtrS

EDWn{ il. SUnESY, SR.

Edwin M. Slattery, Sr, 79, president of Slattery Hardwood Co., Pasadena, Ca., died April ?, at his home in Pasadena.

Born June 21, 1894 in Louisville, Ky., he began his hardwood career in 1914 working for James E. Stark & Co., Memphis, Tenn,, the last three years as rnanag'er of their chicago office.

In 1923 Mr. Slattery moved to So. Calif. and started his own hardwood business. He bega.n specializing in Pacific Coast alder and in 1931 wrote the original grading rules on alder.

Survivors are his son, Edwin M. Slattery, Jr., secretary and treasurer of Slattery Hardwood Co.; one daughter and five grandehildren.

,0il1{

John C. Martinez, owner of Martinez Plywood Sales, Inc., Turlock, Ca., died March 1?, of cancer. He was 56.

Born in Arizona, he moved to Turlock in 1944 and began his plywood company.

Mr. Martinez was a member of the Turlock Rotary Club, Chamber of Commerce, the Quarterback Club, a member of the Church of Nazarene and was on the Emanuel Hospital board of directors for 6 years.

Survivors are his widow Katherine, one daughter, two sons, three brothers, and five grandchildren.

John F. Ganahl, president of Ganahl Lumber Co., Anaheim, Ca., died March 27 of. a heart attack. He was 61.

Mr. Ganahl was born in Oakland, Ca., in 1921 and later moved to Anaheim with his parents and in 1942 graduated from Stanford University cum laude in mechanical engineering.

After graduation, he entered the U.S. Army serving as a meteorologist and

Complete Custom Milling Facilities:

with proftles r resawing, fence cutting

rising to the rank of Captain. He latBr went to work for his father, the late Ernest Ganahl in the family's lumber and hardware business and worked his way up to president and manager.

Mr. Ganahl was a memhr of the Orange County Lumberman's Club and the Lumber Assn. of So. Calif.

He is survived by his widow, Catherine; his mother, three sisters, four sons, four daughters and three grandchildren.

c. MART|i{EZ

We've got a lot of pull for lumber shippers in the long haul West

It tokes power-lots of itto level mountoins ond shorten the greot ploins on even foster schedules for todoy's fost moving morketing needs.

It tokes power, too, for highbolling the new lorger freight cors thot offer

high-volume low-cost incentive loodings.

It's why we hove eightythree 5000 hp diesels ond thirty-five of the world's mightiest, the 6600 hp "Centenniol " locomotives thot con go 1400 miles without refueling ond ore

modulorly designed to be completely overhouled in 24 hours.

It's this kind of hustle 'n muscle thot keeps your shipments on the go, 'round the clock, in ony weother. You con depend on it.

NLAN

"The Dealer' ompetitor!"

There's nothing new about "specials" in the lumber business. But at Inland, we've started a special program to give our customers a better price on most standard lumber requirements. We call it "Unitization." By pre-packaging lumber into random length units, we reduce handling costs. The savings are passed along to our customers. And it also means we can fill customer orders even faster. Unitization is one good reason for doing business with lnland but there are a lot more.

We are direct mill shippers. Our inventory of competitively priced West Coast forest products is the largest in Southern California. We have complete milling facilities. Besides lumber, we handle a full line of other building supplies.

When you are looking for a wholesale lumber company that believes in giving its customers service... not competition...call lnland.

Serving the Lumber Industry for 27 Years