Merchant Magazine - May 1969

FENCING,

CHALLENGERS

TiEPRESENTATIIrDS

NOIII'HERN CALIFORNIA & PACIT'IC NOIITHUTEST Cal lVood, advertising and news, 5 Cenoa Place, San Francisco, Calif. 94133. Phohe (415) 391-0913. Sarr Francisco BiUlng Oftlce. 2030 Union St., San Francisco, Calif. 94123. Phone (415) 346-6006. s()tJ'IllltliN (irll,Il.()llN l.\ 'l'ed TirB, advertislng and new8, 5?3 So. Lake Ave., Pasadena, Call- folnia 91101, Phone (213) 792-3623 or (213) 792-40ga.

NDW YOBI( Hill l(. Poritz, advertlsing and news, 369 Lexlngton Ave,, New York. New York 10017, Phone (212) MO 1-0380.

}TII)WEST Jerry Crabbe, advertising and news, P. O. Box B, Xenia, Ohio 45385. Phone (513) 372-6471.

EDITOIiIAL OFI'ICES

WESTERN I,UMBL]II & IJUILI)IN(; MATERIALS MDIiCIIANT is pulrlished monthly at 573 So. Lake Ave., Pasadena, Calif. 9ll0l, Phone (2l3, 752-3823 or (213) 792-4098 by California Lumber Merchant, fnc. Please address all correspondence to Editorial offices, Secondclass postage rates pald at Pasadena, Callf., and additlonal offices. Advertising rates upon l equest.

Subscription Iia,tes-U.S., Canada, Mexico and Latln Amcrlca: $4one year; fl - two years; $9 - thfee years. Overseass $5-one year; $8- two years. Singles coples 50r', Back coples 75/ when avallable.

@Clrrnge of AddreBs-Send subsc|ip- iion ur(lcl s an(l address changes Io Circulation Det)artment, Western Lumber & Building Materials Mer- chant, 5?3 So. Lake Ave., Pasadena. Calif. 9u01. Include address label from recent lssue if posslble, plus new address, zone number or zlD cooe.

Tho Merchant Magazlno serves the members of the:- Arlzona Retall Lumber & Bullders Supply Asso- clatlon, Phoenlx; Lumber Mer- chants Association ol Northern Californla, Los Altos; Montana Buildins Materlals Dealers Assoclatlon,- Helenai Mountaln StateB Lumber Dealers Assoclatlon, Salt Lake Clty and Denver; Lumber Associatlon of Southern Calltor- nla, Los Anseles: Western Bulld- lng Materlal Assoclatlon, Seattle. TIIE MERCHA}IT is &n inilependent rnagazi,ne published monthlq f or those nxenl,bers of the lumber and. build.ing nlaterials industries uJho need and uant factual, accurate news o,nd an obiectioe analgsis of euents and producte of concern to them in business.

nearby.

There's a TW&J d istribution center near you, part of California's most comprehensive source for all basic co nstruction needs. Fast service. I n-depth inventories. Lumber, mouldings, plywood, millwork. Specialties toofencing, hardwoods, beamS, to name a few.

FR ESNO , 1266 North Maple Ave.; L0S ANGELES, in Cerritos at 14103 Park Place (including hardwoods);

NATI0NAL CITY, 1640 Tidelands Ave.; NEWARK, 5526 Central Ave.; RlALT0,555 West Rialto Avo.;

STOCKTON, Stockton Box Co., 1800 Marsha ll Ave.;

VALLEJO (hardwoods) 3020 Sonoma Blvd.; VAN NUYS, 15150 Erwin St. And out-of-state: PHOENIX, Arizona Box Co., 3203 Grand Ave.; HURST and HOUSTON, Texas.

Moy isNotionql Home lmprovement Month

THE serpentine shifts and changes in marketing r in our industry are well illustrated bv the contents of this issue.

The twin elements of forest products and all the myriad products that come under the general heading of home improvement are explored in depth.

May is home improvement's big month, when all the plans and preparation of the winter begin to bolster the beautiful flow of the customer's money from his pockets into the retailers and the suppliers. In a number of special stories, we show how home improvement items such as decks and patios can ,be sold, how a major western retailer beats his very tough competition by going after the home improvement dollar with a skill and style that

h's Arm Twisting Time

FVERY reader of this magazine has, in our opin- ! ion, a duty to look beyond his everyday business problems and assume an extra duty for the benefit of his industry and the general public.

Recent hearings before Senate and House Committees on pricing and timber supply, magnificently presented by a united industry task force, point up the truly abysmal ignorance of the general public, not to mention many legislators, toward the basic relationship between trees and homes and parks.

We have worked hard to keep our readers informed on the basic facts behind the current shortage of logs" and the resultant high prices. (See our latest background story onp.16-17 ol thisissue.)

deserves the attention of us all. Scattered in smaller stories are the methods and current modes of increasing sales in this ever expanding part of our business.

Lumber has had a wild time of it recently, taking a gyrating path up, down and around that has drawn attention to its supply and demand problems that are presently painful. In the long run, though, it may prove to be the best thing that ever happened. Either way, the involved background of the situation as well as the situations proposed to the United States Congress for its solution are presented in detail.

Good reading.

We must all realize that the means to correct this situation lies in Congress, and Congress, now much better informed, still may not act to the best interest of the people, if the people themselves don't insist on it!

Everyone must take on the extra duty to inform the general public, particularly the city dweller, on the relationship between trees and homes; of the difierence between conservation and preservation; multiple use and single use.

Make it your crusade; let everyone know what side you are on. Remember, you are the expert in a field about which most people are either uninformed or misinformed. Try it out. Let's show the potential homeowner we are his friend while we make many more friends along the way.

Wholesale TIMBERS fiohbins

o Douglss Fir in sizes 24" x 24" Ploner copocity for surfocing lo 24" x 24"

o Re-Mfg. focilities for resowing lo 34" x 34"

Western Lumber a Building Materials

clstrf.Lznf

"Eneffin&St1f.$tOne

A striking contemporary effect of translucent white subtly bLended. with tneerschautn tones to proaid,e a stunning setting for mod,ern accessori.es.

All the elegance of sculptured marble

Astra-Lau.. the answer lor t.hose who would like to enjoy the classic dignity and ageless charrn of hand sculptured. marble. These lnuatorics are molded in one pi.ece from B or g -W arner' s As tra- Stone@, a product of modern science that looks lihe marble ...teels Iihe marbl.e and. has all the indiuiduality of random grain, patternand color of the finest marble from the quarries of Belgium, I taly

and New Englnnd.

Resists stains. acid and impact

This simulated marblc,at a fraction of the cost of the real product, has othcr aduantages, too! Its high resistance to acid, alkali, oil, water, alcohol, eu en cigare tte burns, he at and scrubbing. It is non-porous, stain resistant and, imperui.otts to water, foods, cosrnetics, bleaches and staining agents normally found in the household. Resistance to impact from hard objects dropped on -., fhe surface is four times ) greater than quany rnarbl,e. All-in-all, the AST RA-LAV lns all the esthetic values of the finest marble with the practical aduantages demanded by today's pattern of liuing.

NEPTUNE GOLD

A warm tolcwhite,laceduith gold., inspired, by Marbl.e from the famed. quarries of Belgium.

ANTIQUE GOLD

A dramatic effect of bursts of goldonacrearny maple sugar background. sets the stage for a bathroom of distinction.

bath or powder roorn

There is an Astra-Lav for any requirement, to fit all standard, uanity cabinets starting at 24" wide and in 6" inerements up to72" wide. Designed, to prouide a one-inch ouerlnng of cabinets on the front and, a halt inch on both sides. A 4" integral back splnsh eliminates aII joints, sea,ms and creuices for a c ompl.et ely w at e r tight, s anit ary unit. ASTRA-LAV rnodels haue precast holes to fit 4'l centerset fittings.

AII sizes are auailabl.e in three popular marb Ie patterns, Neptune Gold, Milky Way and Antique GoId.

c}Etle'Larr^

BaekSplas[ Models toJfrtstandafi wnitJ. cabinets

MAY: HOME IMPR0VEMENT MONTH

Fencihg, decking & patios add up to dollars for dealers

A CRES OF deckso miles of fencing. /L 16"." are waiting to be sold and con' structed within the marketing domain of ' almost every building materials dealer.

The potential for backyard building in a!! parts oI the West is so huge that the re' tailer cqn4ot afford to igrrore it. One sur' vey showed that I.6 million or more home owners a year. add patios, and more than 2 million put up fences.

This is your market. Actuallyn most deal' ers do serve this growing demandand find it profitable to do so. The intriguing question is: How do you incirease your slwre of. sales in people's yards?

The answer is more tried and true than it is new, but you can give it a fresh, alluring new face in your own community' It's S-I-P, and that stands for Service, Inven' torv and Promotion. Turn these labels into action, and you'll do much more than merely 'osip" at the cup of higher volume and profits.

fu you read'any oI the numerous maga' zines devoted to improving home living, you become wiil aware that outdoor struc' tures are a favorite topic. Your customers are reading them, too. You'd be surprised at how many are ready to build, or could easily be pe*uaded.

Traditionally, the well'tended garden was a showplace and the so-so yard was for children to play in. But the idea has caught on that the whole family can en' joy picnics at home. Even the {amily living in a tract devebpmento where back' yards are flat and squared off in dress' iarade rows, can turn-them into enjoyable leisure spas.

More living space is the urgent need of millions of small home owners. Sharply rising costs for new houses have turned large numbers'inward to devising ways to expand the too-small house they now live in.

Nearly half of the nation's remodeling contractors expect add-on rooms to be their biggest business in the next three to five years. Attics, basements and porches will be developed by the millions, and many garages and carports will become dwelling rooms.

Story ql o Gfonce

Backyard building means 1.6 million patios & over 2 million fences per year in west . needed leisure areas & living space mean huge sales chunk

But at less than one-fifth the cost of fully enclosed space, decks will gain popularity, too, as a means of expanding living space. Well-placed fences and screens lend privacy to rooms tfiat are open to the sky. Here we have a market that looks much more to the lumber dealer than does new' home construction. All materials needed are in the dealer's stocks. He supplies both contractor and home handyman, but the high ratio of the latter opens the way to a larger proportion of full retail sales.

Localized spring and summer Pro' rnotions of decks and patios, Iences and

screens, arbors, gazebos and storage units will be tapping a demand already whetted by national promotions. Full.scale displays of fencing and deck. sections are strong sales aids. Some dealers advertise various styles of wood fences, with prices by the foot or 8-fobt sections.

Service must accompany selling. Do-ityourselfers will look to you for illustrations and data to help them decide on style, size and materials, and to advise them on the do's and don'ts that will assure long life for outdoor structures.

At this point, the dealer has at his beck and call an extensive amount of help in the form of literature, prepared by producer associations and some of the larger manufacturers. Full-color booklets present dozens of desig:ns, and do-it-yourself pieces provide detailed instructions for building:

Western Wood Products Assn., for example, offers ten booklets ori outdoor structures, all of tlem free in reasonable quantities to lumber dealers, except for a small shipping charge.

Numerous advertising mats. and invoice stuffers also are available by writing to WWPA, 7fi) Yeon Bldg., Portland, Ore. 97204.

Inventory of lumber, hardware and stains is essential, of course. The lower grades of western woods are quite satisfactory for most outdoor structures.

Stains are preferred to paint, because they require fewer renewals through the ,: yea.s. Biut many landscape arehitects be' lieve no finish, save for a clear water're' pellent preservative, is best of all.

The Merchant Magazine brings you money making concepts and proven selling programs for.

PRACTICAI way to extend interior space to outdoors is by installing a mini-deck. Lumber dealer helped 6e-i1-yeurselfer plan project and estimate materials for this. two chair size'deck.

MAY: H0ME IMPROVEMENT MONTH

Innovative retailing sends gross sales soaring despite location problems and fierie competition

rfro SUCCESSFULLY sell the consumer r todav vou must create e desire that is strong "no"gh to make him want a given item more than he wants the dollars in his pocket, says the Ward and Harrington Lumber Co.

In charge of accomplishing this successfully and profitably is Bill Bellmore, manager for advertising and merchandising who has spent most of his business life in the field of consumer sales promotion.

In the late I950s, Gil Ward and Frank Harrington embarked on a stepped-up program to woo the do-it-yourselfer to bolster profits and increase sales.

In 1961, the company opened a 10,000 ft. store at Garden Grove, Calif., in front of their Warington lumber complex. The Warington facility handles all the tract business of the company and acts as a supply yard for the line yards.

Bellmore was put in charge of the store operation as part of the company's biggest effort to date to woo the consumer.

Since that time it has been a story of constantly increased sales and profits. In 1962, the first full year of operation, eonsumer sales were $600,000. In 1968 they were $1.5 million, the best year ever for

sales and profits on the consumer activity.

To accomplish this, the old fashioned lumber yard image had been changed to reflect a haven for the do-it-yourselfer. This in no way affected the contractor op-

Story q] s Glonce

Automotive, beauty aids, sporting goods plus lumber & building materials draw women & men to all 'round family home center.

eration, as they are two distinct entities and require a separate sales philosophy.

To create this image the variety of merchandise was broadened to offer in size and price all the materials that a homeowner would need to maintain and improve his home, plus many items that were of interest to the homemaker.

Many items were added to the inventory that could be classified as "consumables" or items that are regularly used and have to be repurchased as they are used up.

Lumber and plywood and building materials in sizes used by the do-it.yourselfer were displayed so that the customer was encouraged to serve himself. Red steel

yard carts were made available in the yard to encourage this action on the part of the consumer. In the main store conventional grocery type shopping carts were also made available to aid in customer shopping.

Lines such as housewares, for the home. maker were added. Experimentation also was made with such things as bath towels, using a "second" of a famous maker as a leader. In this area the Garden Grove store sold sorne $25,000 worth of towels, and at a good profit.

As time progressed other lines were ad. ded, such as health and beauty aids (used for traffic advertising) automotive items, sporting goods and many other items of interest. As a result of adding a greater variety of merchandise, sales continually increased.

The Home Center image has been promoted constantly and cash sales by areas show that lumber accounts ior 257o oL the cash sales, plywood lo/o, plumbing and electrical l5/o, paint ll/o, tools IO/o, and the balance in miscellaneous hardware and general merchandise items. The store has a mix oL 70/o cash and 30/o conttactor sales. Occasionally a food item is used at a low price to stimulate the female tr"frc, which, by the way has grown constantly.

, In the begining, most shoppers were

AI{0IHE! merchandising program is discussed by W&H's Bill Bellmore (r) and Al Winter, So Cal Commercial Steel sales rep.

men. There wasn't too much merchandise of interest to women on display. That's fifferent now with so many items of interbst to women, when you see a man in the store, somewhere around you will usually find his wife, and very olten with two or three kids in tow.

Ward and Harrington long ago realized that the majority of men are at- work all week and become shoppers on Saturday and Sunday, but the housewife has timeo money and transportation to drop any day of the week. To this end Bellmore directed Ward and Harrington's advertiaing and Promo. tion, and has successfu\ increased the number of women that shop during the weeko motivated by their own needs and desires, or in many cases with a list in their hand of things that hubby has asked them to piek up. These same women are not opposed to shopping for themselves, and have been seen in the yard loading brickso garden items, edging and even plywood on a yard cart. While there is a fulltime crew in the consumer yard to aid such shoppers, many of them like to help themselves.

The Garden Grove yard is not blessed : with being adjacent to a traffic area for

is just a stones throw from the Garden Grove Freeway and close to heavily trav' eled Beach Blvd. As a result, every customer has to be drawn to the outlet by advertising. Also, Bellmore constantly re' minds the staff that when these customers come in the store they have come, not because they were next door at a supermarket or post office, but specifically to make a purchase,

Once these people are in the store, the staff is expected to take good care of thern. Often the customer wants something that is not normally stocked and all such customers are encouraged to let Ward and Harrington special order the item. In this &rea some $50,000 worth of merchandise was soldo and at full profit, as a result of ofiering to get the item for the customer. Naturally, they don't get them all, but it is surprising how many will special order an item rather than search other places for it.

In addition to the main stoie area, of 10,000 sq. ft., there is also anotfrer l2U x 120 area under roof and closed to the weather, where sueh things as garden products, finish lumber, plywood, etc. are displayed and sold.

Traffic is stirnulated with an advertising progra& that.devotes 3 tg 4/o of the con-

sumer sales gross to the ad budget. A 5 col. xl7 newspaper ad is run weekly in two large county area newspapers and some 135,000 twelve page tabloids are dis' tributed monthly. The tabloid has been a most cuccessful medium for sales stimu' lation.

Many non-building material items are used as traffic stimulatorsn and usually items that are geared with the housewife in mind ereate the greatest interest. The' idea being that you can create an image in I woman's mind relative to a bargain much easier with an item that she is familiar with, than you can witJr a buildiug material item. Once you have created this "good place to save" image, it is hoped that when the time comes to make a major purchase such as prefinished plywood ola patio or an add-ono she will use Ward and Harrington.

They say that life is a game, and that same thought could be applied to consum. er merchandising, for it is a constant bat' tle'of wits to find ways and means of stim' ulating the consumer to buy your \traxes rather than someone elses so play the game for all it is worth, Bellmore's phil osophy'holds.

IIEAT housekeeping tl) both outside and inside. O) Garden supplies sell well, interest both men and women. (31-Comprehensive displays push many dif' ferent items. (0 This counter is for cash buyers only.

(5) Numbered aisles are keyed to wall-hung store directory. (6) Ladies panty hose for 79d is a typical leader. Ol Store personnel all wear identifying jackeb. 0) Lightweight rock brightens look of yard.

. , shopping. The location is virtually in the ,'r,. middle of local berry patches, with some ;1t-tis4t ydustry t"arb1, O;r the,nlus srde it [r,u,r i ' .]. .' ,. ., ..',.', .:",t,,; .., .*'r.,trttli';i': riffi diijffi j'$&:*?=ln'hi

NEWS BRIEtrS

Eight Calif. firms (including Kaiser Cement and American Cement) have been charged with price fixing and, conspiracy by Bohannan Bros., Inc., a bankrupt No. Hollywood ready-mix concrete concern. Southusest Forest Ind,u,$ ries is acquiring Carolina Pacifrc Plywood, Medford, Ore., in an involved exchange of stoek.,.

Olympic Stain Co., Seattle and Tacoma Millwork Supply have been acquired for an undisclosed amount by Comerco, Inc., a new, priaately held entity headed by C. A. Black, president, and C. D. Weyerhaeuser, board chairman

Collin Lovesee recently sold 20/o oI Boy d,- Lou ese e Lurnb e r Co., Riverside, Calif ., to manager George 1'. Champion ... the wooden pallet industry set a proiluction and, sales record Ior the lfth year in succession: 115,009,000 pallets Lumber consumed {or pallets in 1968 exceeds 2,875.225,000 bf....

Pope & Talbot, for cash-no amoGrt given-has bought the outrtanding stock of Boundary Sawmills, Ltd.. in B.C. Included are two sawmills and cutting rights to 1.5 million acres of Canadian timber San Bruno Lumber, San Bruno, Calif. has fin. ished the extension to their yard builditrg..

,\ll Arcadia sliding glass doors, will now be equipped with tempered glass, the move by the biggest mfgr. of such doors was done for safety reason s . , American black ualnut trees are now being grown by the thousands in Australia a nt'I. survev bv the asphalt shingle industry .how. *hite is still the favorite color, tho rustic colored shingles are gaining popularity. ..

Bldg. Material Dealers Credit Assn., is trying to protect those whose inventory was abnormally high on inventory tax day -Mar. l, due to Spring floods; some Calif. legislators seem sympathetic, want to avoid the state getting a tax winillall lrom llaoil d,isaster. Contact BMDCA in Los An. geles, see if you can supply nee&d info..

Boise Cascade's Union Lumber Region plans to build a $6 million particleboard plant in Mendocino County, Calif., production due to start in '7I Hillsid,e Ce. d,ar Supply, Puyallup, Wash., has been purchased by George F. Comber, formerly with Nalos Lumber Ltd., and Mauk Lum. ber Proilucts of Seattle

The Interbr Dept. has made partial reimbursement for lands taken for the redwood nat'I. park; $I8.2 million for Arcata National Corp. and $4.1 for Georgia-Pa. cific Simpson Timber says it will desigr and manufacture air pollution control equipment.

Latest housing start figures in Calif. show Feb. sagged 3O/o below the average of the last 3 months in '68. Handymnn Home Center had a great opening for their new Beaverton, Ore. store, the largest selfservice bldg. mtls. store in Ore.; they have 100,000 sq. ft. under eover Thc Canndinn govl, to encourage new building and rehab work, is seriously considering re. duction or complete elimination of some sales taxes on bldg. mtls.

Weyerhaeuser has ok'd a 2-for.I stock split and has authorized ner,v shares to be held for future acquisitions the m,obil.e home industry posted unprecedented growth in Feb., retail sales up 56/o, Lactory shipments up 34/o. SP has ordered 900 Hydra-Cushion box ears and 70 loco. motives, cost: $36 miUion. Redco Systems, Inc., Seattle maker of lumber and plywood drives, memory systems and coranters, is 15 years old

Palmer C, Leuis, bldg. r,ntls. wholesaler in the N.W. and Alaska reports record sales & earnings for their fiscal year ended

Jan. 3I Euans Prcd,ucx Co. says theh first quarter sales & earnings were at a record high. . Kaiser Cement net earnings in the first guarter dropped, to 6l per share from tlle 9$ per share they did in the same period in '68

Progress towards a wood d,om.eil, stod,ium is being made in Seattle; Seattle Building Advisory Board has ok'd code ehanges needed, fire dept. has acknowledged timber's superior fire performance , citry council must now decide sales oL Arrnstrong Cork building products in '68 reached a record level for the lgth consecutive year. ..

Fourteen Hoo-Hoo-Ette clubs from Ariz., Calif. and Ore. will meet at Mt. Shadows, Scottsdale, Ariz., May 16-18, for their nt'l. convention , Wm. D. Hagenstein, exec. vp., Industrial Forestry Assn., was on NBC's Tod,ay Show spreading the gospel on the need to cut more.federal timber and why.. .Westwood Proiltrcts, .Inc., Salem, Ore., says they'll do more than $l million thisyear...

Natipnal Assn, ol Homa Builders'metropolitan housing forecasters see nothing but a slight rise in housing starts over last year's 154 million mark . Wesley L. Hubbard, president, Hwbbard & Iohnson Lumber Co., reports the purchase of O'IYeill & E[iE! Inc., San Jose, Calif. . . Senator Warren G. Magnuson (D-!lrash.,) charged the Interstate Cotnmerce Commissinn with delaying to raise boxcar rates under three' year-old Public Law 89-430

Dean I. Hacketq general manager, Mt. Adarns Veneer Co., Randle, Wash., startled a Senate subcommittee with the report thal excluding Alaska, I0 billion board ft. of dead, lumber is rotting away yeaiy in western states national forests . . . Boise Cas. cad,e Corp. announced a net earnings increase of BB/o, up 62Q in the first quarter of 1969 compared wi$, 346 for the first three months of 1968 . B.C. also started new plant building throughout the west in first quarter 1969.

Wesfam Lumbcr & luildlng llsteriols ,IIERCHANI

a,t lOv, priCes SilN/flPSOF$ Europea,n Ca,rrred Doors

A beautifulentry does more to express the personality of a home than anything of comparable cost and now Simpson has put beautifully carved doors within the price reach of any budget. Designed by an ltalian master carver, these new doors have a traditional authenticity of appearance in detailing possible only with genuine carved wood. }s,q

Florerrtlrre

Down with drab doors! Lift that entry out of the ordinary with the traditional elegance of European styled doors. These exclusive patterns are deeply carved into heavy panels of fine wood to provide a truly authentic appearance. Modern production methods assure the highest quality, while keeping the price down to just a little more than ordinary

Lorra,irre

doors that do nothing to enhance the home. Simpson European doors are available in 6t-8tl height and in 2'-6",2'-8" and 3'-O" widths. All are made from carefully selected, stain quality, vertical grain fir or hemlock. For complete details, prices and availabilities contact your Simpson supplier or the sales office nearest you.

Evenly matched clubs lock horns on wet golf course

WIHEN AN irresistible force meets an W immovable object. so the song goes, "something's gotta give." Well, the irresistible force in the person of Building Material Dealers Credit Assn's. Tree House CIub challenged the immovable object, Los Angeles Hoo-Hoo Club 2, to a golf tourney. And the outcome was a tie!

The two clubs met on a wet course at Palos Verdes Country CIub, Los Angeles. The Tree House Club claims their repre-

sentatives at the scorekeeping table got drunk while Club 2 tallied the score.

Low gross team winners were John Lipani and Ken Kenofiel. Lowest net team honors went to Don Raine and Ross Tyler. Hacker awards were won by Rich Murphy and Hal Nolte. Others awards went to Jack Millikan, Jack Addiation, Vernon Shamberger, George Meyers and Ray Peterson.

Ralph Hill received a special award in

the form of a new pipe. A special prize went to Henry J. Kingsland, keeper of the ladder, Tree .House Club. Ted Tiss, Merchnnt Magazine stafier, received the highly coveted "road apples" award.

The Tree House Club is clamoring for a rematch since Hoo Hoo Club 2, being the host club, kept the trophy. But so far neither side has been able to reach an agreement as to place or date. NegotiationJ are continuins

AT G0LF T0URNEY are (l) Jerry McGuire. (2) John Lipani, Xen Kenoffel, Frank Cuny and others. 6) Ralph Hill handles custom-made pipe, gets envious glances from onlookers. (4) Joe Contestabile, Don Stobaugh and Hugo Miller. 6) Sully Sullivan getting award for "best drinking golfer in the house."

Tyler and Hal Nolte, tree house clubbers. (12) Dick Learned and Ed Difani. (13) Henry Kin and parker Brown. (24) Ralph Hill flanked by-Jim Barnes. 05) Ted Tiss, Merchant Magazine super salesman, modestly receiving "publicity" award from Hoo Hoo Club 2. (16) Jack Millikan and Stan Swafford.

(6) Frank Rhodes, Sandy Porter and Jack Millikan. (il Larry Quinlan and Bob Humphrey. (8) Don Raine and Ralph Hoffman. (9) Jim McFadden. (10) Hugo Miller and Dorman Dane tally scores in darkly lit corner while BMDCA men are plied with strons liquor and beautiful maidenS. (11i Don Raine, Rosi

ON AN INDUSTRY'S

New, widetrack thinking vital if the lumber industry hopes to cope with its supply and demand problems

,THE United States has reached a sudden I turning point in theavailabilityofforest resources to meet national needs, as re' cent price fluctuations t*ply de^mo-nstrate. The ilramatic development of the nationos timber-availability problem is forcing into public consciousness a new view of the lorest resource in terms of shelter needs.

The goal of the 1968 Housing Act was "a decent home and suitable living envir' onment for every American familY'"

In quantitative terms, this means the construction o{ 26 million new living units in 10 vears" 6 million of them for low'and middle-income families.

For 1969, the goal was l'83 million homes. Stepping up production gradually in succeeding years, the homebuilding in' dustry would have had a fighting chance to meet the nation's l0-year requirements.

But economisx predicted only 1.6 mil' lion would actually be built this year.

Now. with the 1969 building season well underway, the National Association of Home Builders has predicted its members will fall 200,000 units short of the 1969 need. And that most of the shortage will be in low-and middle'income housing.

WHAT HAPPENED?

Mortgage prices have gone up. Land is more expensive. Labor costs have risen. And skilled labor is in short supply.

Yet even i{ all of housing's other prob' lems were solved, and even if the short' term problems affecting lumber and ply' wood supplies were solved, it still would be difficult, if not impossible, to meet the goals of the 1968 Housing Act.

Lumber manufacturers simply cannot obtain enough of the right kind of raw materialtimber suitable for conversion to lumber and plywood.

The timber is there. On federal land

dedicated to growing it. It could be harvested without compromising forestry programs that promise abundant supplies of timber in perpetuity from the same land.

No law prevents putting that timber on the market. The agencies involved aren't conspiring against the nation.

IT'S MORE COIAPLICATED

A series of recent events have all had their efiect in bringing the crisis to a head in 1969.

The money shortage that hit home' building three years ago hit lumber and plywood producers, too. Their biggest market all but dried up.

With plants geared for a much higher demand, products were suddenly in oversupply. Prices fell. Only the most efficient plants could compete, so some producers shut down. A significant number were bankrupted. Skilled workers from these mills dri{ted away, to other jobs.

During the hot, dry summer oL 1967, extreme fire danger kept western loggers out of the woods. The following summer heavy rains in the same areas made forest roads nearly impassable. Then came the winter of 1968-69, with record cold and snow, virtually closing the woods.

It was in this atmosphere that homebuilding began its late-1968 rebound, generating today's enormous demand for lumber and plywood.

Douglas Fir lumber prices went up 29 percent in 1968, over a l2-month period.

The price paid for Douglas Fir timber -the harvested tree-in the most important growing region rose 118 percent.

Obviously, the demand for logs was greater than the'demand for finished ma' terial for the whole period. The reason was the buying pressure from Japan, with 2.2 billion board feet of logs shipped to that country iluring the year.

Limitations have since been put on export of logs {rom federal lands' But, even if they had existed in 1968, they wouldn't have completely solved the problems despite a year of comparatively light demand for lumber and plywood.

One independent forest economist has estimated that the economy could have absorbed an additional 2.4 billion board {eet of timber.

That volume of logs is equivalent to almost 10 percent of all the softwood lumber produced last yearor more than a third of all the softwood plywood manufactured in the U.S.

Other estimates indicate that at least 3 billion bd. ft. of timber could have been put on the market immediately by federal agencies to meet this shortage.

BETIER FORESIRY NEEDED

According to its own figures, the United States Forest Service has 54 percent of the national inventory of softwood timber -raw material for lumber and plywood. Industry owns 17 percent.

But only 28 percent of the total harvest comes from Forest Service land, and 36 percent from industry lands.

Industry's lands contribute 25 percent of the total growth; Forest Service lands only 20 percent.

Superficially, it appears that industry is 4t7, times more efficient at growing timber than the Forest Service, but that industry is depleting its share of the resource.

Neither conclusion is correct.

The theory of good forestry is the same as for good farming.

Trees grow little, if at all, after they reach maturity. Over-ripe stands begin to decay, like overripe tomatoes.

Mature timber must be harvested and newo vigorous stock planted to achieve rnaximum growth rate. Thinning, pest

contiol and fenilization are all needed to get the most from forest land.

Industry practices this kind of intensive forestry. The Forest Service does not. Industry reinvests a portion of the income from its forest lands in making them more productive. The Forest Service is prevented frorn doing this.

Federal timber is sold like surplus gov. ernment property, to the highest bidder. The income from these sales goes into the general receipts.

Instead of being able to reinvest even a portion of its earnings for timber management, the Forest Service is obliged, like non-revenue producing agencies, to stand in line for Congressional appropriations to conduct its business.

As a result, managers of government timber must practice the most conservative forestry. And tley are so short of personnel and funds they cannot even ofler all the mature timber available now.

POIITICAI PROBLEMS

There are other problems, some of them short-term in nature, that have caused today's crisis.

But basic to all of them is the government policy that prevents efrcient utiliza. tion of a great and renewable resource.

Story dl o Glonce

Forces long simmering finally pop to suddenly present industry with problems that won't be solved either cheaply or quickly . problems appear surmountable, tho, if all involved get off their fat attitude.

The Congress has commenced what promises to be a long series of hearings to seek solutions. Officials of government agencies are explaining the - difrculties they face. Representatives of the President are studying data supplied by indus. try experts and their counterparts in government.

The forest products industry, in cooperation with the federal government, state forestry experts and the home building industry, is helping to ilevelop proposed solutions.

A complete answer, the industry believes, lies in the following areas:

(1) Revision of federal policies to take advanta$e of every modern advance in forestry and perpetual yield.

(2) Adequate, dependable funding of federal forestry. This will keep raw ma. terial flowing and encourage investment in new productive capacity.

(3) Encouragement of better private forestry, especially among the 3 million owners of small tracts that contain 18 percent of the national timber inventory.

(4) A" export policy based on the na. tional need, not just on crisis.

(5) A compleie review of national landuse requirements. The last such review was conducted in 1952.

(6) Solutions to the recurring ,transportation problems that often prevent supplies of lumber and plywood from reaching the market.

(7) More research on forestry and forest products utilization. The federal government does not presently contribute to this research in proportion to its position as a timber-owner.

Industry leaders advise the U. S. Congress

C. T. Gray, president of American Forest Products Corp., San Francisco, was the lead-ofi witness of nine forest products indrst y men to testify before the House Banking and Currency Committee in Washington, D. C. (See photo).

Among his proposals Lor short term, relief:

(1) Ofier for sale a billion or more board feet of unsold allowable cut on Na-

tional Forest land which has accumulated over recent years.

(2) Offer the full current annual allowable cut for sale by stepping up road construction and timber sale preparation activities in National Forests.

(3) Prepare and offer for sale timber in areas on National Forests where little or only minimum access road building is required.

(4) Exempt the Forest Service from personnel replacement restraints in order

to assure adequate stafi to expedite timber sale administration-

(5) Have the Forest Service establish a team of experts to accelerate timber sales nationwide, and

(6) Pay close attention to boxcar shortages and support the I.C.C. in the immediate return of rail cars.

The only practical solution offering lang-term. relief lrom the present supply/ demand crisis is modern management of our federal timber, he said.

IESTIFYII|G before House Banking and Gurrency Committee on lumber price and supply problems were industry spokesmen fV. D. Hagenstein, Industrial Forestri Assn.; Clarence W. Richen, Crown Zellerbach; Mort Doyle, Southwest Forest Industries; Sam X. Arness, Humboldt Flr, for lllestern Lumber Mfrs. Assn.; Ralph 0. HodSes, Jr., N'tl. Forest Products Assn.; Charles T. Gray, American Forest Products Gorp., for I{.F.P"A.; hmes Tutnbull,'American Plyruood Assn.; F. M. Thomson, Peninsula.Plywood Corp., for A.P.A. and John C. Zalaha, lllillamina Lumber Gorp.

by Georse N. Kclm, tAorkctine C,on:"::{_,r, N. Kaht

Don'l Lend Buyers Money

The salesman who tries to carry on a sideline of lending money is asking for trouble.

In fact, this article could well be entitled 'oHow To Lose Customers." That's exactly what will happen to the salesman who be' comes a soft touch for his buyers. When a customer wants to borrow money from a salesman, the answer should be a polite but firm tono."

At first thought it might seem that the salesman is jeopardizing his relationship with the buyer by refusing' Quite the con' trary. The salesman who grants the loan is running a far greater risk of hurting his situation with the customer. I know of no buyer who has ever canceled an order or dismissed a salesman because the latter turned him down for a loan. But I know of many salesmen who have regretted lend' ing money to customers' One of these was Fred Jason.

A BAD DEBT

Fred, an industrial scales salesrnan' was one of the highest paid men in his field. He also was one of the most liked.

One day a buyer, with whom Fred had dealt {or years, casually asked him for a $50 loan.

o'I'll have it for you the next time you call," the man assured Fred.

W'ithout hesitation, Fred took $50 from his wallet and gave it to the man.

Fred called at the account a month later and got a strange reception. He cooled his heels in the reception room for an hour after being told the buyer was oobusy." Previously, Fred had been whisked into the man's office upon arrival.

When the buyer finally did emerge he was brusque-almost curt. He gave Fred a routine order and dismissed him. Neither of the two mentioned the $50 loan.

On his next call Fred was treated even more coolly by the buyer' The latter reported through his secretary that he was 'otied up" and could not see Fred.

REPRIF{TS fOR SAIISMEN .. thir ls a condgmed -ver' rton. S.ct lccson is availablo irl a! crPlndod form' i4- I 4-Dsro broc,bute, dzc 8}1rU, pridcd iD,,z colors on wnfte d6r* paocr and ls 3-hole putrclod to nt ally sttaqalg -1' ifl -blidcf,. Esc.h etbicct in thir c8p,aadcd YE-rdqg i8 lqrv

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W.3Lm Lumbcr t Bullding Matrrlol: MEICHANI

of several months to the buyer for a lead' ing department store. The latter had been deeply in debt before he tapped the sales' man as the result of gambling los6€s. He studiously avoided the salesman, going so far as to lie through his receptionist that he was out of town.

By this time Fred began to suspect that something was wrong. He insisted on seeing the customer, however, and was finally admitted.

The salesman asked the buyer for an explanation of his behavior, but the man only mumbled a thin excuse. When Fred pressed him further the' buyer flew into a rage.

"Look," Fred said, ooif it's the $50, I can wait."

This made the buyer even angrier. He denied the money had anphing to do with it. Whereupon, he quickly wrote out a check for $50 and threw it over to Fred.

Well, Fred got his money but he lost a customer. The buyer refused to see him again and the salesman's company had to assign a new man to that firm.

THE GUILTY BUYER

You must understand the motivation of the debtor. When a buyer borrows money from a salesman their relative positions change. Before, the buyer had considered himself in a superior position to the salesman. He was the one to whom the salesman had to come. He (the buyer) could dispense favors. The salesman depended on him for his bread and butter.

After the buyer has hit the salesman for a loan the relationship alters. Now the buyer feels himself in an inferior position. He is oblieated to the salesman and this fact changes his feeling toward him.

This feeling is heightened if the buyer can't pay back the loan when he promised. He may seek to avoid his creditor. When he is {orced to meet him" he will be cool, almost hostile.

LENDING RULED OUT

A midwestern work clothing company has issued a standing order against the practice oI salesmen loaning money to buyers. It has instructed its salesmen that they risk losing their jobs by making such loans,

The rule was imposed after one of the firm's top salesnren lent $450 over a period

The salesman eventually lost the account. Fortunately, it was only temporary. The buyer's employer found out about his habits and fired him.

DON'T BORROW, EITHER

Some salesmen might ask me:

'oHow am I going to refuse a loan to a buyer I've known for 20 years and accounts for a third of my volume?"

Admittedly, this puts the salesman in a tough position, but not in an impossible one. There is absolutely nothing wrong with telling the man that it is your policy not to lend money to customerc. You might even explain your reasons. If he is at all reasonable he will understand and even admire you for your stand.

I know salesmen in the $50,000 income bracket who have a firm policy of not lending money to buyers. Obviously, their principles have not stood in the way of their success.

THE ART OF SAYING NO

A business relationship should remain just that. The buyer is not your brother or father-in-law. He is not there to bail you out of your financial troubles' You will lose his respect by putting him on the spot with a request for a loan. You will be much better off going to your supervisor or someone in your organization. At least it's kept in the family so to speak.

When you ask a buyer for money, it's also bad publicity for your company' Your firm expects you to conduct your personal afiairs to reflect no discredit on it.

l. Do you manage your money so you don't run short? Yesfl No tr

2. Do you refrain from borrowing money from custdmers? Yes n No n

3. Are you concerned about your image with buyers? Yesn Non

4. Would you refuse a steady customer a loan? Yesn Non

5. Would you explain to him your reasons? Yesn Nof]

6. Are your relations with all your customers satis- factory? Yes n No []

7. Can you say that none of your customers owe you money? Yes ! No n

8. Do you believe a relationship with a buyer could be ruined by lending him money? Yes n No !

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"Five ways to increased profits in 1969" includes powerful paneling promotional ideas that really lay it on the line lor you. Promotions are complete. From banners, ads and publicity to brochures, colorful vests and step-by-step instructions for scheduling and following through with your personnel. Choose from five exciting merchandising ihemes: "Treasure Chest of Values"l "Jubilee Sale"; "Ladies Day Paneling Sale"; exciting new "Time for Living" promotion or just plain "Truckload Sale."

BUILD TRAFFIC BY Tt|E TRUCKLOAD IIIIT1I POIIJERFUL

Any one or all five Royalcote hardboard paneling promotions can be yours for the asking. They work! They sell ! And you profit ! Hundreds of Masonite dealers across the country are finding these Royalcote Paneling promotions real moneymakers. Not only have they moved hundreds of panels in a day but they have sold related items...adhesive, moldings, lumber and other materials. These promotions are designed to build store traffic for you, and they do just that. Why not put one of them to work for you. They are complete with many businessboosting ideas-and after-the-sale ideas to increase your sales and profits even more. Your Masonite representative has the full story. Call him NOW or mail the coupon for details.

Exclusively for California .

GALENDAR

MAY

National llome Improvement Month-May 1-31.

Black Bart IIoo-Hoo Club 181-May, field trip to Thermal Power Geysers, Cloverdale, ,Calif., date to be announced.

San Joaquin Hoo-Hoo Club 31-May 6, casino and eioppino night' American Legion Post 509, Fresno, Calif.

National Particleboard Assn.-May 8-10, semiannual meeting, Ojai Inn, Ojai, Calif.

Southern Oregon fimber Industries Assn.-llIay 9' meeting with Medford C. of C., Rogue Valley Country Club, Medford.

to more qnd more Coliforniq deolers ond distributors. For yeor oround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.

Old Growrh Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westpori, Oregon

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly . manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

San Diego Hoo-Hoo Club 3-May 9, sports night, Mission Valley Inn, San Diego, Calif.

Western Building Material Assn., regional management roundtables: May 12, Yakima, Wash.; May 13, Walla Walla' Wash.; May 14, Lewiston, Idaho; May 15, Spokane, Wash'; May 19, Seattle, Wash.; May 20, Olympia, Wash.; May 21, Portland, Ore.; NIay 22, Eugene, Ore.; May 27, Klamath Falls, Ore. (night meeting); May 28, Medford, Ore.; June 3, Boise, Idaho; June 5' Idaho Falls, Idaho; June 10, Mount Vernon, Wash.; June 11' Wenatchee, W.ash.; June 19, Anchorage, Alaska; June 21, Fairbanks, Alaska, Lumber Assn. of Southern California-May 16, quar"terly meeting, Ojai Valley Inn and Country Club, Ojai, Calif.

Dubs, Ltd.-May 16, reveille, Castlewood Country Club, Pleasanton, Calif.

Los Angeles Hoo-Hoo Club 2-May 16, meeting, Western Hills Country CIub near Brea.

National-American Wholesale Lumber Assn.-May 27-29, 77th annual meeting, The Broadmoor, Colorado Springs, Colo.

JUNE

'Wood Products Assn. of Hawaii-June 2, board. of directors meeting, Honolulu, Hawaii.

Pacific Coast Builders Conference-June 4-6, Fairmont l{otel, San Francisco, Calif.

California Redwood Assn.-June 9, board of directors meeting, San Francisco. Calif.

Pacific Northwest Plastics-June 11-13, conference, Washington State University, Pullman, Wash.

Los Angeles Hoo-Hoo Club 2-June 12, meeting, Costa Mesa Country Club, Costa Mesa, Calif.

Ifoo-Hoo Family Weekend-June 13-15, Konocti Harbor Inn, Clear Lake, Calif., sponsored by East Bay Club 39, San Francisco 9, Redwood Empire 65, and Black Bart 181.

American Plywood Assn.-June 16-18, annual meeting, Gearhart Motor Inn, Gearhart, Ore.

Forest Industries Management Center-June 19-20, annual forest industries marketing conference, University of Oregon, Eugene, Ore.

Dubs, Ltd., June 20, calcuta, San Jose Country Club, San Jose, Calif.

Adhesives and Sealants Council-June 25-29, summer meeting, The Broadmoor, Colorado Springs, Colorado. LASHTEY

We3l Coo3t Wholesole ond Mill Repretenlclive O ALI SPECIES

TUMBERPLYWOODAttIED WOOD PRODUCTS

GIU.LAM BEAMS

Vlq Dlrccl ShipmcntRAILCARGOTRUCK.&-TRAIIER

Natural or primed... Kimberly-Clark mouldihgs, door frames & jambs are iust naturally nicer.

Naturally they sell faster.

"Nice" millwork f inishes best. And Kimberly-Clark millwork is the best there is. We make door frames, jambs, trim, pattern stock,cut stock andpine mouldings -over 3,468 different styles and shapes; natural or primed; solid or f inger jointed. And we're prepared to ship f ast, too. ln any direction, by truck, railor air,

Of course, Kimberly-Clark millwork not only f inishes besf it finishes firsf-in retail sales. lt's a high-demand, fast-moving, profit-maker for a growing army of jobbers and wholesalers most of whom simply wouldn't handle any other line.

Why not join them?

It's a "nicg" way to get rich.

[HIS collection of cosmic forces which we call advertising is remaking the world, second only to industry. Industry creates wares; advertising creates markets. Industry is just as great an expression of man's intellect and spiritual force as a work of art or literature. Together industry and advertising make up the fundamental contributing cause of America's unprecedentedprtrsperity.

"My advice to you," said the baseball manager to the rookie he had been giving a tny out, 'ois to join one of the Twenty Thousand Leagues Under the Sea." *

The holy passion of friendship is of so sweet and steady and loyal and enduring a nature that it will last through a whole lifetime, if not asked to lend*money.-Mark Twain.

Foreman: "How is it that although you and Harry started digging at the same time, he has a bigger pile of dirt than you?"

George: "Why, boss, he's diggin' a* bigger hole."

Lawyer: o'Can you tell me if the defendant was expensively garbed ?"

Red Neck: "Deed she was, Suh. Ah knows expensive garbage when ah see it."

BY JACK DIONNE

1882-1965

"Aren't you the boy who was here a week ago looking for a position ?"

toYes, sir."

"Didn't I tell you I wanted an older boy?"

'oYes, sir; but I'm older now." IIe got the job.

"London is the foggiest place in the world."

ooOh, no, it's not. I've been in a place foggier than that."

ooW'here was that?"

"It was so foggy I couldn't tell." *

"Son. can vou direct me to the First National Bank?"

"Yessum, for a quarter,"

"Isn't that a rather high price?"

"No, mam, not for a bank director." *

Every time a man uses his mind, he strengthens it. Every time he uses his courage, he makes it greater.Cabot.

Customer: o'Wouldn't you take off something for cash'/"

"Harry, how would you like to ride in my airplane?"

"No, sir. I like to stay on terra firma. The more firma, the less terra."

Ce Pacific Coarf Yellow dar

she's buying vinyl .o.are yOu selling it?

In a recent survey of interior paint and wallcovering dealers, an overwhelming 92o/s BLAcK said vinyl sells best. The dur-

abilityand beauty of

h*^ vinyl is the reaX'" son why.

duracote decorative trim

The superb quality of Duracote vinyl-covered decorative trim sells it3elf! Rapid turnover of stock makes you More Money Faster! Our line provides you with the best selling colors and patterns only. No dogs! With 6 patterns in 6 decorative colors vou can blend with anv panel, colors, you can pattern- of wallpaper. Put yourself in the "Profit now with Duracote Decorative Trims. Send for complete information today.

any wood panel, all colors,ors, any Picture"

Yes, YolJ.r..

you can reduce your risk of heart attack by following these simple rules:

. Eat foods low in saturated fat and cholesterol

. Stop smoking cigarettes

Reduce if overweight

. Exercise regularly, moderately Control high blood pressure

. See your doctor regularly

. Help expand the life-saving programs of your Heart Association

GlvE...

so more will live

Wood's future based on today's needs

A LOOK into the luture was given by / r Dr. Fred Dickinson, director of tlle University of California Forest Products Laboratory at a recent Oakland Hoo-Hoo CIub meeting when he spoke on "The Role of W'ood in the Next Thirty Years."

He indicated that a federal government investigation of the lumber industry's current problems is quite likely and should be welcomed by all factors.

"If wood is to be important in the national economy in the future it will be so by satisfying contemporary needs. The major use will continue in construction despite the rapid advances in research and

development which introduce many new and essential by-products. Better 'building blocks', better units for high rise usage, new applications in cargo operations," hc forecast.

New combinations of wood and plastics were predicted. New developments in par. ticle board usage through intrusion, extrusion and chemical combinations will also come. The trend is progressive ancl optimistic, Dr. Dickinson stated.

Winners of the raffie were Roy Carrier of Four Star Building Supply Co., San Lorenzo, Ron de Lisle of Tarter Webster and Johnson, and Bob Matthias, TWJ.

H. Truxton Jones, Dick Hiscock and Bud Kinsey. (9) Dwight Curran. (10) Charles Houx. (11) Bob McFiir and Jim Stewart. (12) Joe Novotny, Roy Carrier and Fred Seamons. Members heard about new uses for wood in tomorrow's markets.

PRE-PRAl{lllAt with (1) Ralph Boshion, J. G. Mashek and Al Mury.0) Joe Casella. (3) Vic Roth. Dr. Fred Dickinson and Ron De Lisle. (4) Elmer Brock and Bob Gerhart. (5) Oral Turner and Frank Timmers. (6) Robert Marlin. (7) Bill Elledge and Bob Gerhart. (O)

Large crowd attends opening of Sta-Lube plant

An estimated crowd of 600 wellwishers and friends showed up at the recent open house at Sta-Lube's new 32,000 sq. ft. facilitv in Compton, Calif.

Sia-Lube. *hi"h hud its modest beginninqs in 1933, manufactures a complete line of lubricants and cleaners for home and shop.

Among Sta-Lube products is the famous El-Pico line, paint and varnish remover, brush cleanero hand cleaner, aluminum screen cleaner oosandeze" and more recent' ly contact cement and El Pico White Glue.

Heading the paint, hardware and industrial div. is William SoPer.

NATIONAT WINNERBEST SATES DISPLAY

shows a complete, operating line of the bestselling aluminum windows, d00rs in the West

This top-prize-winning Delta Display sells the most popular, best'selling aluminum doors and windows in the West for both new building and remodeling, and sells them easily, all day, at no cost. lt takes very little floor space (6'x 6'x 5'), no wall space, dresses up your salesroom, keeps products plus sales and technical literature in one place, and sells doors and windows as you haven't sold them before. lt very likely will be the most handsome display in your shop, and could be expected to cost you aplenty.

Standard Hilite products fit openings

Instead, Hilite makes this display available to Hilite dealers for only a token cost; your f irst sale or two will pay for it. (This is a fine time to become a Hilite dealer, if you aren't one already.) From then on it's a salesman for free. The products are part of your own stock and can be sold right out of the display if you wish. You can replace the products, or change them' at any time. Write or phone, now, and start your sales climbing.

HEtplile host Stalube open house (top letil Jeff stafferrs (lorver left) Barbara Mqtheyg' Dotty Schagg

rjirr-'sjiEi-lno-b-rj6'Fieper. tvtr. & lrtrs. and Sa.lly.Moran. Enjoying laugh with div' msr. Bill Ch;;ti; tr;;n-iirrtlvtt.'-nr;i-ttre dtiice mgr. 0ffice Soper is- bearded Steve Long, Calad ad agencv.

Wholesaler prepares for 1970's

S PART of a cbntinuing expansion pro' fI gram to improve the quality of servic_e to their lustomers. Stahl Lumber Co.' of Los Angeles recently completed a large addi' tion to their present building. The in' creased office space now gives a total working area of 3,500 sq. ft.

Stahl Lumber Co., a 20 year old oigani' zation, employs some 24 people and is lo' cated on approximately 2 acres. The com' pany, run by Ken Tinckler and Milan Mic' -hie,-specialiies in Pacific coast and south' ern f,a.dwoods as well as soft woods. They sell to retail lumber yards and industry.

ENJ0Y|i{G NEW offices are bosses (1 and 2) Ken iinifier and Milan Mitchie' (3) Secretaries Vi-Neal and Resine Fandrich. (0 Sales staff-Pete Diggs, Georee Sullivan and George Sayegh. (51 Lucy Powers, bookleeper. (6) Warren Matteson, controller.

Weclem Lumbrr & Bulldng llderlol: tltEtGtlANl

CREATING

PERS@NALS

Bob and Shirley Cox, Snoqualmie, Wash', recently bought Carnation Lumber Supply, North Bend, Wash', from Fred and Amy Ilockert.

Glenn Gildea, founder of Gildea Building Materials, Garfield, Wash., 25 years ago, auctioned off his supplies and retired recently.

Doyle Romans, Elk Studs Co., West Yellowstone, Mont.; H. H. Koessler, Intermountain Lumber Co., Missoula; Robert N. Helding, Montana Forest Industries Council, Libby, and Donald L. DeIaney, Montana Lumber Sales, Missou-

Ia, recently warned of the need multiple use in Montana before House Agriculture Committee.

for the

Bill Balston joined American International Forest Products, Portland, Ore., ' as a trader for California lumber with the midwest and east coast markets.

P. E. "Bill' Cherry, Denver, CoIo., area manager for the Pacific marketing dept' of Potlatch Forests, Inc., has returned from military service.

Richard II. Scott is now general manager of Evans' Savona Timber Co,, Ltd., British Columbia, Canada.

Ken and Jo Tinckler, Stahl Lumber Co.' Los Angeles, spent several weeks visiting friends through the South. Also attended the Southern Hardwood Producers Convention, New Orleans.

Yic Roth, Oakland Hoo-Hoo Club 39, presented a $250 check to the University of California regents for the Clem Fraser Scholarship Fund on behalf of the club.

Ron Redmond and Harry Bremner recently joined Hedlund Lumber 'Sales, No. Ilighlands, Calif. Ron is handling plywood sales and Harry handles general sales.

Sterling Wolfe, Sr., Marquart-Wolfe Lumber Co., Newporb Beach, and wife, Lor' raine, have returned from a two week vacation in the Caribbean.

Rodney B. Branson has succeeded his late father, Thomas T. Branson, as President and gen. mgr. of Melrose Lumber & Supply Co., Oakland, Calif.

Richard 'Dick" Snider, president, Timberline Forest Products, Santa Ana, Calif., just returned from a flying vacation. Picking up his new plane in Witchita' Kans., he zoomed to Canada, then to the South and home.

Lloyd Webb, Vance Lumber, Los Angeles, recently celebrated his 35th wedding anniversary.

Oscar G. Traczewitz is now direator of woodlands, International Paper, Burlingame, Calif.

F,dward C. Kliem, Jr., and Douglas E. Oaks, have joined building products sales for Masonite Corp. in So. Calif.

Jim Strait, Strait Door Corp., Los Angeles is home after an extensive trip to the Midwest, and several Western states.

Tom Dickson is the new mgr. of People's Lumber Co., Ventura, Calif.

Dr. Nick Poletika has joined Potlatch Forests as mgr. of manufacturing development. He used to be vp. research & special products with Union Lumber Co.

Al Young, Ed Fountain Lumber Co., Los Angeles, and his wife Pat, drove the firm's truck-mounted Lam Loc Pecky Cedar display-the "Holy Roller"-from Florida to Arizona.

Jerry Fournier has started his sales training program at Hallinan Mackin in Los Angeles. He's under the good tutelage of sales mgr. Dave Mackin and area mgr. Alex Chubak.

Jean Herron, Summit Lumber Co., bookkeeper says she finally got all the letters mailed telling of Summit's move to Long Beach, Calif. & new phone no, George Cameron is So. Calif. rep. for Dier Lumber Co., Sacramento, Calif., headquartered in Temple City, Calif. George 'vras formerly with Noble Lumber, Arcadia.

Ken Crouse has joined Bonnington Lumber Co., Oakland, Calif., Brian Bonnington has announced. Ken will call on Bay Area retailers. He previously worked for Western Pine Supply.

Sallye Bissel, Yaeger & Kirk Lumber Co., Santa Rosa, Calif., will attend the HooI{oo-Ette national convention in Arizona and will stay over for son Mike's graduation from the Univ. of Arizona.

Al Peirce, Al Peirce Lumber Co., Newport Beach, Calif., hired Mory N. Stadley as his new secretary.

Otto A. Rotik, Edsel Lumber, Climax, Nev., handled Jack Hoff's do-it-yourself department recently while Jack took a vacation.

Sam Witzel, sales manager, R. H. Emmerson & Son, Arcata, Calif., was elected to the WCLIB board of directors for a two year term.

We3lern Lurnber & Building Msteriols MERCHANT

George F. Comber, formerly with Nalos Lumber Ltd., has joined forces with Mauk Lumber Products, Seattle, Wash., to buy Hillside Cedar Supply, Puyallup, 'Wash.

Art Masters, King Lumber Co., Bakersfield, Calif., reports that wife, Jean, is doing well after her eighth surgical opera- tion following her serious accident in the East.

Robert Adams, Noah Adams Lumber Co,, started looking last month for a new retail manager for the Rio Vista, Calif., yard.

Joseph L. Eeinz, president, Timber Structures, Inc., Portland, Ore., was re-elected rrp. of the American Institute of Timber Construction. On the board are Ralph Heiken, president, Timberweld Manufacturing, Columbus, Mont., and Dale L. Gaet|Weyerhaeuser Co., reappointed treasurer, Continuing Directors are Ed Fountain, president, Fountain Lam Loc Co., Los Angeles, and Steele Barnett, Boise Cascade Corp.

Mel Blais, Western Wood Products Assn., Portland, Ore., had a doosie of a Spri4g cold.

William T. Ilawkins, is now mgr., procurement and timberlands, forest products div., Koppers Co. He was formerly unit structures dept. sales mgr.

Adolph Warvarovsky is the new president of the Woodwork Institute of Calif.; Eric Ahlbom, 1st vp.; Ray Eejlik, 2nd vp.; Ed Bernhauer, treasurel; Byron Taylor, retiring president, Bernie Barber, executive secretary.

Mike Symone, convention chairman, and stafrors Jim Norton. Ali Santoro and

Joe Schrom did a great job preparing the LMA anni.

Robert W. Griffith has been appointed ad and promotion mgr. of American Plywood Assn., Tacoma, Wash.

Jim Duort, with TW&J in the Bay Area, visited Los Angeles the middle of last month.

John Lowe haS been named gen. mgr. of Pickering Corp. He continues as asst. to Bill Pendola, the president.

Ray Tfalston is Ingersoll-Humphryes, div of Borg Warnerts new district sales mgr. He'lI call on retail yards on the Pacific CoasL

Doris Tonan has been elected president of Hoo-Hoo-Ette Club fl, Los Angeles; Dorothy Yann 1st vp., Sharon Morphis, 2nd vp., Dorothy Hagerman, 8rd vp., Yi Neal, secretary, and Ruth Armond, treasurer.

John B. Brosnan is now mgr. of operations, Chico, Calif., div. of Jessup Door Co., reports Joseph Dillon, gen. mgr.

Bill Hanen, Al Peirce Lumber Co., Newport Beach, Calif., recently retur:red from a business trip to the Lake Tahoe atea.

Don R. Philips, Jr., Los Angeles office, Hedlund Lumber Co., spent a week visiting Oregon mills.

IIaroId I. Crowell is westera regional mgr. for the laminated utility structures dept. of Koppers Co.

Maynard llalladay, United Wholesale Lumber Co., Montebello, and Max llill, O. M. Hill Lumber Co., Pasadena, saw the L.A. Laker-Boston Celtic play-ofr for the NBA championship.

Bjorn Akerblom, vp.r Beverinvest A.B.' visited the U.S. to get ideas for hig company's 1? yards in Sweden, reportg Bill Bellmore, Ward & Harrington Lumber Co., Garden Grove, Calif.

A. B. McKee, president, Forest Lumber Co., San Marino, Calif., went to a meeting of Ducks Unlimited, Boulder Crty, Colo.

Stan Pion recently joined the sales staff of South Bay Redwood Co. in Hawthorne, Calif. Stan was formerly with PaeificMadison Lumber Co., Downey, Calif.

Lloyd Webb, Vance Lumber Co., Los Angeles, Calif., recently returned from a mill trip to northern California.

Don Smith, western regional manager, Koppers Co., Wilmington, Calif., has returned from a meqting at Kopper's home ofrce in Pittsburgh, Pa., and a swing through the 11 western states.

Larry Gralapp, A & G Lumber Co., Culver City, Calif., reports a 25% increase in his gross over last year.

Bob O'Connor joined up with Al Taylor's Boyle Heights Lumber, Los A:rgeles, Calif. Bob was previously manager of Copeland Lumber's Rosemead, Calif., yard.

Irwin Avidon, A & M Lumber, Gardena, Calif., and Joel Kaplan are co-owners of Dolco Manufacturing Co, Long Beach,- Calif. Dolco's gate ha,rdware neatly ties in with A & Mts redwood gates.

Don Swartzendruber, Davidson Industries, and Pete Svenkrud Far West Fir, had a ball on the Ensenada sail boat race reports Dick llawthorne, Northridge Lumber Co., Northridge, Calif.

Producers hear cold hard facts

Western producers received a glimpse of how other people view their products at the 2nd annual meeting of the West Coast Lumber Inspection Bureau. The last session consisted of a panel made up of a retailer, a wholesaler, an architect and a code authority. The group was modlerated by J. J. Mulrooney, exec. vp., National' American Wholesale Lumber Ass'n.

Ross Kincaid, Western Building Material Association, said sharply fluctuating prices give the retailer the most problem. Not only from the standpoint of procurement but equally so in regard to the retailer's customer who must have some idea of future costs to operate profitably.

He told the TICLIB producers of the general feeling all across the country among retailers that reinspections are almost never found in favor of the buyer' "Then I hear a report on your quality control figures for last year in which the buyer was found correct in 65Vo of your reinspections. In addition, the low number of reinspections you had last year is an enviable record," said Kincaid, o'I think

you should publicize it within the industry, pointing out that, obviously, the buyer gets a fair shake on reinspections."

Kincaid concluded by suggesting more marketing discussions between segments of the industry, such as this panel, would be a help to everyone.

Robert Wells, Tarter, Webster & John' son, speaking for wholesalers, called for more orderly methods in pricing procedures. Wells commented tlrat "I'm not ad' dressing myself to what the price is but rather where did it come from ? Sharp ups and downs are bad for everybody."

John Storrs, well-known Northwest ar' chitect suggested that lumbermen should embrace the concept of companion materi' als rather than try to promote structures of only wood.

Jack Meehan, Of{ice of School Construc' tion, State of California, gave a program depicting failures of wood construction. He suggested continued emphasis on the development of adequate strength data, es' pecially in the area o{ long-term loading stresses.

Ponel on Multiple Use

Mdltiple use management of timber' lands was discussed by a panel of six for' estry and industry leaders with William M. Ileaty of Shasta Forests Co. as modera' tor and chairman at a recent Shasta'Cas' cade Hoo-Hoo fl33 meeting.

The panel consisted of Paul Stathem, Shasta and Trinity National Forest; Clark Noble, Bureau of Land Management; W. E. 'oBill" Butler, U.S. Plywood-Champion Papers; Irvin E. "Irv" Toler, Publishers Forest Products; Roy Berridge, Dia' mond-International Corp.; and W. R. "Ruy" Williams, Kimberly-Clark Corp.

It was concluded that all in the lumber and wood products, pulp and paper, as well as recreation industry would benefit from multiple use.

Mystery Product to be Tested

Formica Corp. has chosen southern Cali' fornia to test market a new exterior verti' cal surfacing product that their research department has developed. Market tests will begin later this year.

W. G. Taylor, company president, who declined to give any details on the new product, said the particular market test area was chosen because of "the taste, temperament and design sophistication of Californians."

We3tonr Lumbcr & Buildlng Motcrlols-MERCHAM

Theworld Of PALCO redwood

Since 1869, PALCO has produced premium quality redwood products for qualityconscious builders of commercial, residential and recreational structures. Here is an unique and versatile natural product with warmth, beauty and flexibility unmatched by any other building material. Through sustained-yield forestry management of PALCO timberlands, we have a

perpetual supply of redwood timber. To you this means we can assure a continuing stream of quality redwood products.

PALCO is the oldest and most progressive redwood producer in the industry. Throughout these one hundred years, PALCO has researched and developed many products which have been accepted by the trade as standards of reliability. Typical of these are two currently produced PALCO products which offer builders and dealers many outstanding featu res-PALCO Reversibles, which are distinctively sawtextured on one side and smooth on the other, and PALCO Redwood Plywood which combines the beauty of redwood with the flexibility and convenience of plywood.

The Beauty of PATCO Reversibles

One surface of PALCO Reversibles is saw-textured; the other is surfaced smooth. The special texturing process which pro-

duces the enriching fourth dimension of depth is no less precise than the process which is used to produce the smooth side. The PALCO saw-textured surface is free of loose fibers and splinters that often result from other saw-textured processes.

PALCO Reversibles are available as bevel siding and tongue-and-groove V-joint, in grades with faces that are clear-free of knots and knot holes. These Reversibles are made of PALCO Certified Kiln Dried Redwood that stays flat, straight and holds its original dimensions; resists checking and splitting.

Saw-textured or smooth-side out, PALCO Reversibles are equally suited to exterior or interior applications. Finishes are a matter of personal choice because redwood takes and holds any finish beautifully... penetrating stains, heavy-bodied stains, paints and clear sealers. Left unprotected and exposed to the elements, PALCO architectural quality redwood mellows in

pALCO Reversibles redwood beauty, hanclsomely textured (A and C) or smooth surtaced (B and D), seen in a few of their many applications.

timc to a pleasing driftwood-grey color.

The beauty, stability, durability and flexibility of these outstanding wood products are only a few of their features. From the practical standpoint, dealers can store larger inventories of two productstextured and smoothin the space required for one.

The Beauty of PALCO Redwood Plywood

Now, PALCO has conrbined all the natural features of reclwood with the extra strcngth and economy of panel construction. Plywood sheets 4' x B',9' and 10' go up iast on exteriors or interiors, in residential and commcrcial construction as well as in vacation homes.

No forest proclucts are more prized for both beauty and performance than those made from redrvoocl. And PALCO Redw,oocl Plywood is produced with two distinctive textLrred faccs-saw textured and brush textured. Both are available plain or

in a variety of grooved patterns for striking eftects of highlights and shadows.

All PALCO Redwood Plywood is exterior type, bonded with waterproof adhesives. Clear Heart and Select grades have a millapplied water repellent which provides an excellent surface for natural weathering, staining, painting or bleaching.

PALCO Redwood Plywood is manufactured to speciiications of U. S. Product Standard P.S. 1-66, of American Plywood Associatron's 303 Specialty Sidings, and complies with F.H.A. reqr-r irements and m.rjor regional building codcs. Each piece bears the ner'v California Redlvood Association stamp of approval and the D.F.P.A. grade trademark.

PATCO Offers largest Redwood Product Mix

The full lrne of Pn LCO Certified Kiln Driecl products comprises the widest range of redwood prodr,rcts available from any

one source. Specialties such as edge-glued panels and end-glued boards and fascia, factory paint-primed lumber and siding, thin paneling, molding, and 2" and 3" Kiln Dried Clears are only a few from which to choose. PALCO redwood lumber is available in all standard sizes and Iengths. All products are available in straight or mixedcar shipments.

The Prestige of Quality

The prestige of quality that redwood enjoys in the minds of quality-conscious consumers adds value and sales appeal to any residence or commcrcial building. In adclition, be.rutiiul PALCO redwood oifers the owner more _vears of maintenance-free living.

Enter The World of Beauty, Prestige, Satisfaction. Build with PATCO Redwood Products.

PALCoRedwoodP|ywood...thcadv.rntagr:.sanr./bcauty,oirer|v,oo,.lcrlnbineclwlththc

PATCO-PLY REDWOOD PLYWOOD

PALCO REDWOOD LUMBER REVERSIBLES

Standard Sizes

Lengths: B', 9', and Patterns 10' in all items.

GRADES: Clear Heart Saw-Textured is our most popular grade. Face veneers are clear all heart redwood-free of knots, knot holes and conspicuous patches.

Select Saw-Textured grade combines the beauty of redwood with the economy of face veneers that include sapwood and filled knot holes.

A-Clear Brush Textured grade has face veneers that are clear and include some sapwood.

All of the above items have one side saw-textured and the reverse side smooth. Other saw-textured items are available on special inquiry.

ilg#:'il'ff'EHf]ffi

By ROSS KINCAID executive vice president

A SERIES OF 16 management round- A tubl"r (see The Merchant's calendar section p. 20 for days and places) will take the place of the traditional single executive conference held in the spring. President Wayne Mattson and Ross Kincaid will head up the program t}at will start with a luncheon and conclude at 4:30 p.m. Items to be discussed will be developments in the federal truth-in-lending law, the industry & consumer communications network program, wage and hour regulations. A highlight will be an open discussion on factors affecting success or failure as observed by WBMA's Project DAD Committee. Mark your calend,ar now for the location nearest you.

The Federal Food and Drue Administration is strict in its enforcement oI certain laws pertaining to the packaging and labeling of substances which they consider hazardous. Paint thinner is one item that could be a problem if not properly handled. In fact. one of our members was recently cited for improperly packaging and labeling for resale paint thinner which was purchased in bulk from an oil company.

If you purchase in bulk any substances considered hazardous and repackage tlem for resale, they must be properly labeled and in containers which are not reused food, drug or cosmetic containers. The law defines a o'hazardous substance" as a substance or mixture which is toxic, corrosive, an irritant, flammable, or which generates pressure through heat, decomposition or other means.

Specific information is required on the label such as: name and address of seller; common name of the contents; the signal word ttdanger" on substances which are extremely flammable, corrosive or highly toxic; the sigrral word "warning" or o'caution" on all other hazardous substances; an afrrmative statement of the principal hazard or hazards. This is a warnins to members who may be involved. This is nor a complete review of the law. If you re. package paint thinner, turpentine, etc., it is suggested that you get complete information from the nearest office of the Department of Health, Education & Welfare, Food and Drug Administration, or ask the WBMA office.

The Lane Community College in Eugene, Ore., and Green River Community College in Auburn, Wash., ofier a 2.year

course in Building Materials Management. Members are reminded of this excellent preparatory course {or young men who have the aptitude and the desire to make a career intle building material or construction fields. If you know of any such young men tell them about tlis course.

Former WBMA President Bill Scharpf, Scharpf's Twin Oaks Builders Supply, Albany, Ore., sent us some correspondence

between his father and grandfather regarding the buying of lumber in 1909, and an 1891 wholesale price list f.o.b. cars at Portland.

In 1909, if the lumber ran good the C/L price delivered in Iowa would be $38 to $40 for rough or surfaced 5/4,6/4 and 2" material, with most 8" and wider and some 6" admitted.

The I89l price list showed the following (not complete list) : common rough to 2x2, including 4x4,3x6,3x8, 4x4, 4x6 $8.00 per M (Applies to lengths up to and including 34 feet); clear rough, $18.00 per M; No. I flooring, ceiling and rustic. No. I Clear Finish, $20.00 per M; No. I stepping, $22.50 per M.

Western Euilding Material Association

The Horbor

Legislotion on Wood Supply

The action of Senator John Sparkman (D-Ala.) and other members of the U.S. Senate in sponsoring legislation to meet the wood product needs of the nation has been lauded by the lorest products indus' try.

The objective of the proposed legislation is to increase the supply of wood products by expanding the productivity of federal forest lands. The act would establish a special high timber yield fund to assure sustained, long-term funding from federal timber sale receipts.

Jopon Promises log lmport Cut

The Japan Lumber Importers' fusociation says it will cut back Japanese imports of U.S. logs by 15 percent during the first six months of 1969, compared with the same period of 1968. Their voluntary action was taken following discussions by the U.S. and Japanese governments. They also said a portion of the inventory of logs destined for Japan are being released to U.S. lumber and plywood producers.

'Western Wood Products Assn. noted that since log exports- from the U.S. to Japan during the first three months of 1969 were well above the level for the same period in 1968, a substantial export reduction will have to take place between

April I and June 30. WWPA said the reIease of some logs to U.S. producers would be helpful in meeting immediate needs until additional logging roads are opened in the West and the industry can move into full logging operations.

Notionol Groding Rule Proposed

A discussion of the proposed national grading rule was presented by Lee Rappleyea, manager, technical services o{ the California Redwood Association, at a recent San Francisco Hoo-Hoo Club meet.

The National Grading Rule is proposed by the American Lumber Standards Committee, chaired by Earl McGowin. The proposal has been sent to the Department of Commerce. Rappleyea has been working with an ad hoc committee studying and discussing the proposed new NGR in preparation for its possible forthcoming adoption.

Three major points are concerned: ( I ) uniform size (2) standardization of definition of characteristics and limitations and (3) single strengtl values by species.

The NGR would afiect all soft wood species for dimension lumber in categories of 2 to 4 inch thicknesses and 2 to 14 inch widths. Among other goals is the desire to develop grade categories which would be uniform throushout the United States, a

great aid to specifying architects and en. gineers. Thus tJre ad hoc committee has been involved in initial spade work in preparation for the development and adoption of the proposed NGR as reported by Rappleyea,

lumber Industry Profit Figures

More in sorrow than in anger, lumber' men have taken issue with interpretations of industry profit figures released by the federal government.

The National Forest Products Assn. says that while profits for lumber and wood products showed dramatic increases between 1967 and 1968, 97/o belore taxes and 9l/o a{ter taxes, the bare figures ig' nore the poor profit picture of the industry in L967, and tend to overemphasize the efiects of increased lumber and plywood demand upon industry profits.

Groy to Resources Committee

Charles T. Gray, president of American Forest Products Corp., has been appointed chairman of the statewide natural resources committee. The announcement was by Cali' fornia State Chamber president Ernest J. Loebbecke.

Gray, who has been active in the chamber for many years, was installed as a member of the chamber's board oI directors last September.

rge m@ws&vfiews

JIM NORTON executive vice president of the Lumber Merchonls Associqtion of Northern Colifornio 4546 El Conlno Rcol, Sullo 0 Lor Aflor. Collt.91022 (4151 9/al-1617

N-EWSPAPER articles are being pub- r\ lished around the countrv these davs warning the general public that the days of the single family home may well be numbered. These independently written reports delve into local situations, ci,ting the high costs of land, mortgage finance, labor and materials.

Many of these reports state without res. ervation that only the very well-to-do will

be able to buy a single family home and then they will buy it on a lifetime mortgage and pass it along to their heirs. The prices suggested on such homes begin at $50,-

To most of us, this is a startling and repulsive forecast. For generations, the ownership of one's home has been a much-soughtafter American heritage. Certainly it's a goal worth our efiorts and we had better start giving more thought and action to preserving the opportunity to purchase a single family home.

In a recent issue of Buikling Maerials Merchand,iser, John Walker, vp. of Lowe's Co.'s, North Wilkesboro, N.C., proposed a program to save the single family home. Basically, Walker would like to see the single family residence mortgage be assigned a special federal tax exemption, and the interest received by the investor be declared tax exempt from his federal income tax pay- ments.

His proposal would reduce the selling price of a residence, reduce the monthly payment by the purchaser, increase the yield to the investor, and employ many additional people presently not qualified for more technical or*skilled employment, he avers.

He believes single family dwelling starts would increase by 35/o the first year and provide 30,000 additional housing units in the nation. This would add $6.4 billion to the construction industry and the increased volume of business will generate increased profits before tax for thousands of corporations involved. Therefore, the final result would be to produce tax revenue for the federal government by three times more than the amount of tax revenue lost incurred by this proposal.

T|.IE KEY CORPORATION WHOLESALE LUMBER

19 1 N o. Lilac. Box 189. Rial,n, Cal,il.

Telephone Area Code 714 875-20fu

Fir Pine up to l8'. Fine old growth timfrom our Yollala Tree Farm.

coRNtl{G .PASKENTA

Demonstration moxie nets sales

Take a good product, mix with some merchandising moxie and what do you have?

Instant sales, customer acceptability and

increased profits was the case at Ward & Harrington's Garden Grove, Calif., yard. Recently this yard, under manager Bill Bellmore and with the help of floor man.

ager Byron Andruso staged a weekend dem' onstration of Flintkote's new Vinyl Asbes' tos Peel & Stick Floor Tile.

Setting the merchandise up in one of the t'hot spots" of the store, next to an area to be tiled, Andrus gave a demonstra' tion and then asked the customers to try. When customers found out how easy it was to just peel off the protective back' ing and lay the tile on the floor, more cus' tomers suddenly were available. With the result that, not only was most of the store tiled with a professional look but sales of the product increased. So successful was this do-it-yourself demonstration that it is being repeated in several other Ward & Harrington stores.

Ft00R iIANAGER Byron Andrus draws attention of prettv miss to advdntages of Peel & Stik floor tile fieft). Stre has a try (center), peeling the backing from the tile. She easily presses the tile into place kigh0. What a way to make a living!

NNON]TANA NtrWS

By R. U. PEfERSEII exocutiYo Yicc prcsidGnt

pY HAPPY coincidence, the 33rd AnIJ trn"1 MBMDA convention and the first significant evidence of Spring arrived in Great Falls together. After one of Montanans more severe, protracted winters it was pleasant to be greeted by golf-type weather.

The convention theme o'Tomorrow Unlimited" ieceived wonderful substantiation from the kick-ofi speech by Dr. Heartsill Wilson. His dynamic "In the Shadow of Giants" helped set the tone and pace for the balance of the meeting.

An innovation this year was a series of round-table discussions for dealer participation. Six major retail operating problems were discussed at six separate tables, with members moving from table to table

at their pleasure. This year's topics and the discussion leaders for each were: dealer-distributor relationship and cooperation -Al Kind and Phil Sawyer: materials handling and yard lay-er1 ' Wully Steffan and Bob Payne; credit & collection, truthinJendingJim Sullivan and Frank Dvo. racek; personnel-recruitment, utilization, compensationChan Sorenson and Bill Aldrich; merchandising advertising promotionStan Meyer and Howard Hanson; and dealer contracting operations - Dean Swank. Participation by members in these discussions was outstanding.

Guestiof the convention included Clarence Thompson, president, National Lumber and Building Material Dealers Assn., and Robert Slettedahl, national executive committeemen for district 5. President Thompson spoke to the group on 'oProfits

in the Lumber Business." Bob Slettedahl, of Shelton, Wash., succeeds Brooks Robin. son, of Great Falls, as committeeman for the area which includes our association and Western Building Material Association.

Other program features included ttMontana Resources Development" by Harold Aldrich, regional director for the Bureau of Reclamation; Chet Cowan (Western Wood Products Association) on "Lumber -Supply and Demand;" Robert Helding (St. Regis Paper Co.) on "Your Company's Role In Legislation;" Dr. Thomas Kirkpatrick from the University of Montana on "Major Personnel Problems and Some Tentative Solutions."

The new slate of MBMDA officers are: president, Emmett R. Madden, A. W. Mile! Lumber & Coal Co., Livingston; vice president, L. Dexter Shaurette, St. Regis Paper Co., Libby; treasurer, A. A. Kind, Linder Kind Lumber Co., Helena; assistant treas. urer, H. G. \[hite, Neifert-White Company, Townsend; executive secretary, R. V, Petersen, Helena; national dealer-director, A. A. Kind, Linder Kind Lumber Co.. Helena. Directors Harold E. Lorenz, Emmett R. Madden and Robert F. Payne were re-elected to serve until 1972.

SecretaryManager

A T THE third quarter board meeting

f}

oI the association's board of directors, Lumberman's Underwriting Alliance/Universal Underwriters Insurance Co. was selected to write industrial group compensation insurance for the association members. Below is a list of advantages that association members will have by joining tJre group plan.

(1) Underwriting management with 64 year's experience providing insurance for the forest products industry.

(2) Professional and specialized engineering and loss prevention service.

(3) Loss adjustment facility geared ex-

clusively to workmen's compensation claims.

(4) Expert insurance counsel available on other lines of insurance.

(5) Plan is of proportionally equal value to all members-large or small-good loss ratio or adverse.

(6) Individual members retain their own experience modification.

(7) Cost is structured to elirninate vacillating results. No 'ofeast or famine" aspect.

(8) Shock loss impact limited.

(9) Adequate reserves forall known and unknown cases.

(10) Plan can reduce or offset effect of normal state authorized rate increase. The experience rating for accidents for Arizona dealers has been very poor in the

.past. This,should certainly improve in thg .future since our undeniriter is going to rplace a safety engineer in Arizona to servp our members, ;

The following underwqiting standards must be followed and maintained to make the plan work for all concerned

(1) Good housekeeping practices.

(2) Continuing electrical maintenance.

(3) Adequate private fire appliance.

(4) First aid administration by a competent employee.

(5) Prudent hiring practices.

(6) Proper training of all new employees.

(7) Necessary safety equipment.

(8) Claims must be revieweil by lumberman and engineer.

(9) Self inspection as an adjunct to in' surance company inspection.

(I0) Management involvement in all loss prevention programs.

This is another advantage of belonging to your association. The plan can save you money by having a good safety program within the association. Sign up when the representative calls on you.

leMqster Fund Over The Top

The $6,200 needed to establish tlle Hoo-Hoo Redwood Memorial Grove, in the heart of Northern California's redwood country, has been accomplished, reports Larry Owen of the memorial committee. The final check is in the hands of the Save-the-Redwoods League and plans for the dedication are proceeding.

A plaque in honor of C. D. LeMaster will be placed on a hewn log bench at the focal point of the grove. Name for the grove will be o'Memorial Park, Hoo-Hoo International, The Fraternal Order of Lumbermen.tt

Steel Floor System Tested

Kaiser Steel is now market testing a steel floor system, accord' ing to House & Home Magazine, which o'is proving more economical than wood floor joists in a 440-house project in California."

The l4-gauge, T' x7" x 2d hollow steel beams cost more than wood but require fewer piers and less installation time. They also report that steel wall panels are finding an increasing market in low-rise apartrnents. The panels are used for nonload bearing interior and exterior walls. Wood studs are used for load-bearing walls and where studs must be cut at angles.

The report noted, however, that exc€pt for an occasional use of sheet steel to beef up door or window headers, all other roof, floor and ceiling structure members are wood.

WIMA Seeks Gov. Action

At its annual meeting, the Western Lumber Marketing Association called on the federal government to impose an immediate ban on all log exports, to increase the allowable cut of timber from government-owned land substantially, and to add to budgets oI the U.S. Forest Service and Bureau of Land Management to e:rpedite current harvesting of blor,v-down or bug-infested stumpage.

'Convening in Portland, the wood products wholesalers-with members in Oregon, Washington, Montana, British Columbia, and Alberta-elected as president John M. Brazier, Brazier Lumber Co., Tacoma, succeeding Roland M. Wirt, North Pacific Lumber Co., Portland.

Fence Associqtion Elecfions

Danny Spencer of the Guardian Fence Co. has been elected chairman of the southern Calif. chapter of the Intdrnational Fence Industry Association.

As a result of a tie vote at their recent election night meeting, the group now has two co-chairmen; Ray Martin, Dean Fence Co. and John Larkin, Santa Monica Fence Co. Re-elected secretary' treasurer was E. M. Perkins of the Champion Fence Co. in Santa Ana.

Martin Logan of the Small Business Administration spoke to the group about the services available from SBA.

llffirilffi ilffinfif

LUMBER COMPANY, INC.

Founded 1935

Fir Pine Redwood Spruce Western Hordwoods

Direct MiIl Shipments

Dis&ibution Yards--San Francisco o Los Angeles

Los Angeles-7155 Telegraph Road 90022

Phone (213) 685-4506

San Francisco--l485 Bavshore Blvd. 94124

Phone (415) 467-8440

3 c Carlow ompany

Warehouses

To Serve All Southern Cqliforniq Deolers *

l7O3 N. 8lh Streel

COLTON, Cqliforniq 714-.825-0672

ll38l Brodley Ave.

PACOIMA, Coliforniq 2r3-899-5208

75O Eost 59th Street

tOS ANGEIES, Coli{ornio 213-233-6291 *

Son Diego Represenlolive W. H. "Bill" Pruill

3133 Mr. Miguel Dr. Son Diego, Colif.92tl4

lTrdl 4744126 *

M(IRGAII ll(l()Rs for Every Use

M-400 Interchangeable Panels

Entrance Doors-All lypes Stair Parts *

SED0RC0 Louvers & ColonialModern Hardwood Flush Panel Doors *

FTUSH D[)ORSASH_MAHOGAI{Y _BIRCH_ HARDB(}ARD_BEECH *

FtR PIYW000,APANESE PTYW(}()D *

NORD DOORS

TOUVER DOORS

3 PANET DOORS F.3O

FOUR PANET RAISED F-44

X-BUCK FRONT DOORS (F-2035 Series)

sAsH DOORS F-r30

RAISE PANET TOUVER DOORS

SCREEN DOORS

FRENCH DOORS (F-.|500 Seriesl

DUTCH DOORS

FANCY FIR DOORS IENTRANCE)

TOUVER BTINDS

MONTEREY TYPE DOORS (F-2300 Series)

..SOUTHERN AIRE'' DOORS

CARVED DOORS

SPINDIES-POSTS t

Estoblished | 896

WHOLESATE ONLY t Mcmbcr

Nallonol Sorh ond Door

Jobbcn Aroclollon

Lett@ l.s Holmes

NORTHWEST

COMMENT

Western Lumber & Building Materials Merchant

573 So. Lake Ave. Pasadena, Calif. 91101

Hello Dave,

Many thanks for your fine article and pictures covering our Spokane Exposition.

The article was very we l done and we appreciate your doing it and enjoyed your presence at the Exposition.

Continued success to you with your publication.

Your best bet reolly efficient of West Coost

. REDWOOD

Ior distribution lumber

AIR-DRIED KITN.DRIED GREEN

STUDSPOSTSSPTIT PRODUCTS

DOUGIAS FIR

WHITE FIR

"Al Holmes, fost shipment is the nome of the gome ruil or T&T"

Production & Home Office

Fred HolmesCqrl ForceJim Buckner

Cordially yours, Ross

G. Kincaid

Executive Vice President

Western Building Material Assn. 333 First West Seattle, Wash. 98119

THE PUBTIC GOOD

Dear Sirs:

I would like to extend my sincere thanks and congratulations for the cooperation you have already shown this year by responding to our request for advertising: space to be contributed for the public good.

First returrrs indicate that we are off to another great year. Best wishes.

Sincerely,

\{illiam D. Littleford Chairman Business Press Advisory Com. 25

W. 45th St. Net'York, N.Y. 10036

CANCETS VACATION

Dear Editor:

I certainly hope President Nixon will be able to do something about the rapidly changing lumber prices. The instability is making it hard for all of us in regard to establishing fair' sale prices,

Other than that. business is very good. I've had to cancel my vacation due to the increase in trade.

Sincerely, Perry Firth

4720 Cochran Ave. Los Angeles, Calif. 90036

Remember, folks, keep thoee cards and letters coming to The Merchan, Magazime at our new address: 573 So. Lake Ave., Pasadena, Calif. 91101.

P.O. Box 665Ff. Brogg, Colif. 95437 Phone (7071 964-4058 TWX: 707'573'8259

Fred C. HOLMES

TUMBER COMPANY

UI*ITED T(l SERVE Y(lU BEST!

AUnited staff of veteran lumbermen experienced in handling the requirements of the retail dealer

United in their effort to provide prompt, efficient service on wholesale orders from our

United inventory of prime soft' wood lumber maintained with the retail dealer's needs in mind.

Arizonq Firm Ups Production

A $230,000 plant expansion completed at Glen-Mar Door Mfg. Co. has increased their production to 3,000 doors per day.

"This latest expansion allows Glen-Mar to manufacture enough flush doors each day to supply 300 homes-approximately the numlrer being constructed in Arizona each we&," said Aram Mardian, company president.

Four Club Meeting Set

Four northern California Hoo Hoo clubs will join forces for a "whale of a good meeting" (despite the fact whales haven't been seen in the proposed area since pre-ice age), June 13-15 at Clear Lake.

Sponsoring are Hoo Hoo Club f9, San Francisco; #39, Oakland; S65, Redwood Empire and fI8I, Black Bart. Konocti Harbor Inn will be the site.

H€re ls a tool designed for hard work and fast soll. lt's America,s No. I Automatic Nailin8 Tool preferred by do.it.youF€lfers and protossionalS alike for lOOl heavy duty fastening iobsl They appro. ciat6 its speed and ease ot operation. Demonstrate this tast, powor. ful stapl€ gun to your customersl Once they discover for themselves its many time and work saving features, you,16 well on your way to a sale. Use this basic tool to spearh€ad the salos of insulation, cell. ing tilc, roofinS materials, wirB fencing, etc,

G0-t0RlD0 lumberman Robert G. short, L. R. short Lumber co., canon citv; colo.. (left) glessed closest to President, Niion,s popular vote anA ivtin i ir-ii''foi il; from. Masonite in their "see America" condsi witti s-hort are r. b. rilmir'eriw. Southern Pacific bldg. products div., and satesman L.-R. F;rtir: -

Ground breaking for new plant

Watson Plywood Corp's. new plant, when completed in mid-summer, will contain 120,000 sq, ft. of manufacturing and office space. The manufacturing area will sport two production lines. One will be a combination line 467t long which will be able to do wood graining and embossing. The other, smaller line will take care of pre-finishing.

Watson Plywood, founded in 1949, at presen! employs 45 people. Dale Watson is president with Frank Watson as vice president and secretary. Robert "Bob"

Deqler's Senlimentql Journey

A sentimental journey to Barking Dog Sands on the Hawaiian island of Maui was made recently by Jack Hibbert, owner of Hibbert Lumber Company, Davis, Calif.

Accompanied by his wife, Hibbert returned to the scene of his service during World War II.

The curious name of place derives, according to Hibbert, from the sound heard as you walk over the sands of the beach.

A Look Towqrds The 8Os

Housing will spark construction growth in the 1970's and the value of total construction is expected to climb to $I31.5 billion by 1980an increase of 73 percent over the 876.2 billion of construction put into place in 1967.

This preview of future construction has been revealed by the 1980 F. W. Dodge Constructinn Market Outlook.

Thqf's How ft Goes!

Weisner is comptroller and Leo Foreman, technical director.

Plant superintendant is Claude Parker and the position of national sales manager is handled by Larry Nichols. Other offices are in Burlingame, Calif., Kansas City, St. Louis and Chicago.

is the natural choice for long-life fencing of genuine Western Red Cedar. Precision cut lengths and uniformly trimmed edges assure easy installation and satisfied customers.

F or C edar-Rustic palings (also posts and rails) by the carload or LCL, just callHobbsWall!

GUl0lt{G ground-breaking is L. Dale Watson, president, Watson Plywood Corp., who watches Union Pacific Railroad's Tom Hammill (left) and Fred L. Morgan. turn first earth for a new plywood prefinish. ing and rotogravure plant.

Happy 100th for Union Pacific

How does a major corporation celebrate the l00th anniversary of the most significant eveni in its history?

Union Pacific Railroad celebrates the centennial of tl-re driving of the golden spike May 10.

"Those I00 years provide us with a priceless heritage," says Edd H. Bailey, UP's president. "If you think we're excited about the first 100 years you ought to see

the enthusiasm we have for the future!"

Central to the celebration is UP's Gold' en Spike Centennial Expo Train, a special five-car hot shot.

The star of this train is Expo Car, a rolling 85-{oot display car that took months and thousands of man'hours to build. Car displays trace the building of the American West and the railroad from covered wagon days to today's computerized space

age railroading. A special display tells how Union Pacific has also become a diversi' fied, transportation-based growth comPany with interests in land development and natural resources.

Two actual steam locomotives, duplicat' ing the wood-burners of the original gold' en spike ceremony, will also be on the train. Also riding flat cars will be several other l9th century cars.

Making some of the stops with the train will be a unique motion picture theater on wheels. This will show "Tracks ol the lron Horse," a half-hour documentary telling the Union Pacific story. Color prints have been offered to TV stations, clubs and schools.

Person-lo-Person Morketing

Approximately 600 sales and marketing people will gather at The Broadmoor, Col' orado Springs, Colorado, for the 77th an' nual meeting of the National-American Wholesale Lumber Association, May 27' 29.

Strengthened by the best new member' ship year in two decades and a 1968 rec' ord in sales volume, NAWLA membership will study new association programs, seek more efficient marketing methods through group discussion, and hear nationally known speakers on marketing, future out' look for business, and recruitment,

Voltoge Line Zops Retoiler

A recent fire at the Boand-Daley Lum' ber. Co., Downey, Calif., burned more than $50,000 of materials, manager Wally Swanson estimates. A high voltage line hit their steel warehouse baking plywood, dry' wall, roofing, dry lumber and a fork lift, plus melting the beams.

Electrical power was off for nearly a day. Nearby Pacific-Madison Lumber Co., suffered only slight damage.

expanded Glo-Wood Industries, Los Angeles, has added Bob Plamondon (lefl as n'tl. sale mgr. and Haing Woo Kim (nickname, Lucky) as vp. purchasing. Kim will head their Pusan, Korea, office,

Tw@mty- [iEve Yeams Ago

As Reponed in the Mry 1944 lssue ofThe Merchant, Est. L922

Ted O'Malley and S. W. Wilcoi, O'Malley Lumber Co., Phoenix, .Prtiz., spent a week in Los Angeles, Ed Fountain and Ralph McCune, Ed Fountain Lumber Co,, Los Angeles, are calling on the mills in No. Calif. and So. Oregon.

1lI. W. "Mike" Crook. Tacoma Lumber Sales. Los Angeles, spent ten days calling on No. Calif. and So. Oregon mills.

J. H. Prentice, Bloedel Donovan Lumber Mills, Los Angeles, spent a few weeks at the company's mill in Bellingham, Wash.

Albert A. Kelley, wholesale lumberman, Alameda, Calif., returned from a trip to the Northwest.

L. W. MacDonald, L. W. MacDonald Co., Los Angeles, is back from the Northwest where he called on mills.

Ernest H. Bacon, manager, Fir-Tex of No. Calif., recently made a business trip to Los Angeles.

Don F. White, U.S.N., was promoted from Lt. JG to senior grade. His father is C. H.

G

White, vp. and gen. mgr,, White Bros., San Francisco.

R. U. Bronson, Trio Lumber Co., Eugene, Ore., returned last week from a business trip to San Francisco.

Frank G. Duttle, pres., Sterling Lumber Co., Oakland, is back from a business trip to the Northwest.

Frank Curran, Frank Cunan Lumber Co., Santa Ana, was a Los Angeles visitor last week.

Major Wilbur M. "Dick" Wilson visited the spring meeting of the LMA. He still retains his interest in the Willard Lumber Co., Fresno.

George Lounsberry, Lounsberry & Harris, Los Angeles, was recently in San Francisco and the Redwood Empire on business' Orrie W. Hamilton, sec.-mgr., So. Calif. Retail Lumber Assn., attended the LMA's spring meeting.

Robert Meyer, formelly assistant manager' Oakland Lumber Co., son of Henry Meyer,

5A!E5:

East Bay lumberman, was transferred from Australia to New Guinea. He is a master sefgeant.

Roy Stanton and Joe Tardy, E. J. Stanton & Son, Los Angeles, were recent visitors to the Northwest. Tom Haverfield, company salesman, met them at Eugene, Ore.

Albert A. Kelley, wholesale lumberman, Alameda, Calif., attended the lumber auction at Eugene.

F. A. "Pete" Toste, manager, So. Calif. office of Kilpatrick & Co., Wilmington, returned from a business trip to Seattle, Portland and Eugene.

Leo Cheim, Cheim Lumber Co., San Jose, has one son in the USMC and another in the Navy Seabees.

Guy Male and George Thornton, Globe Lumber Co., Los Angeles, are back from a trip to the Northwest.

Lieut. John McBride. son of E. S. llcBride, Davis Lumber Co., Davis, is stationed at Santa Barbara.

G-P delivers all species of Western Lumber throughout this

New Products, promotions ond soles oids Fnodu@ft you ccrn use to build soles qnd profits!

Ncws

Reolly Beo,uliful Vinyl Moulding

Duke City Lumber Co's. Duracote decorative trim, a vinyl covered moulding, is available in srx patterns: casing, ceiling strips, outside corner, ply cap, stop and inside corner. The six mil thick Duracote vinyl is mounted on New Mexico and Arizona ponderosa pine.

magnesium works the slab smoothly and resists concrete build up.

The blade has reinforced rib backing for added strength. Attached to the rib is a heavy duty handle bracket with non-slip teeth and thumb screw lock.

The floats come in the standard 8" width. They are available in lengths of 42 for $31; 48" for $34; 54" for $37 and 60" for s40.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

lmproved Hommer/Drill

Phillips Drill Co., Inc., has improved the Red Head 606 hammer/drill. Red Head 606 incorporates a new design motor housing and pistol grip with sealed ball bearings for longer armature life and a redersigned trigger switch.

Artistic Creotion

YfUllDER|(0TE vinyl spray becomes an art medium. Tfiis young lady created a psychedslic pattern on last year's vinyl raincoat. Now she has a coat in vogue this yeat.

WRIIE: Ile Merchant Magazine 573 So. Lake Avenue, Pasadena, Calif. 91101.

Mediterroneon Hutch

Built-in conveniences of the Long-Bell hutch include sliding bottom shelves, an adjustable shelf in the top section, self-

Moulding display carousel

Depth, grain and color came through with Duke City's embossing process. Five colors and six moulding patterns designed to blend with walnut-mahogany, chestnut, oak and elm, among others.

Duke City offers a revolving carousel base, descriptive brochures and samples. Moulding is made in 7, 8 and 10' lengths.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Bull Floot

A lightweight magnesium bull float is available from Goldblatt Tool Co. The

Well balanced and easily handled

The two speed, adjustable impact hammer/drill has a 3.9 amp motor. It's adjustable from 37,000 blows per minute at 3'000 rpm to 15,000 blows at 1,250 rpm. Equipped with a Ye" e}l,uck, masonry carbide tipped drill bits of tzh" diameter are available.

Drilling diamerters recommended are up to Ve" in masonry, t5" in steel, t1/2" in wood.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Lining Up New Color

Shakertown Corp. is introducing avocado green to its line of Shakertown individual sidewall shingles and shakes and to its 46Y+" pre-finished 2 and S-ply panels.

Avocado green also will be added to Shakertown semi-transparent stains which are used to accent wood grain and to the Shakertown heavy duty stain line.

TilRITE: The Mercha^nt Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.

closing drawers and a wood grain high pressure laminated countertop.

Construction features are mortise and tenon joints in the hardwood face frames, vinyl shelf guides and three roller drawer suspension,

\fRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Stoinless Joist Hongers

Stainless steel joist hangers, from Simpson Co., provide a corrosion-proof support for heavy duty timber work. Nickel-chrom. ium stainless steel is used for the hangers and stainless steel nails (16dx1%" annulai rings) are finished.

Elegant hardware and satin finish

Rugged, long wearing

Hangers are made in 32 sizes and can accommoda.te design loads from 430 lbs.4000 lbs. Design loads are determined from test results with a minimum safety factor of three.

'lilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

WEYERHAEUSER finger-joints dimension lumber to specified long lengths between 8' and 60'. Called engineered 4-square kiln-dried lumberiend glued, it is designed for any construction using long lumber of specified lengths. End glued is available in 2 x 4, 2 x 6, 2 x 8, and 2 x 10" sizes. WRIIE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91 101.

Dynomic Foslening Duo

The Bostitch P3 plier, with cam action leverage, has a "bypass" clincher which automatically adjusts the staple clinch to the thickness of the fastened material. The P3 loads with 210 %" staples with 7a" long

P3 & P6 stapling plier team. legs. Its a/4" nose tapers to s1"" for stapling in close quarters.

For heavy duty fastening, the P6 stapling plier has 254" throat and 7/2" opening for work up to r/+" thick. The P6 is also top loaded and uses any of three Bostitch staples with r1n" and. %" legs. A magazine indicator warns when the P6 is ready for refilling. The operating handle and arm of P6 swing away to allow use as a tacker.

WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.

Hondy Conloiner

Mr. Boxman of America ofrers a wide area flat file, a container which serves as file drawer, carrying case or shipping box for odd sized material. Flat file works

well for indexing and organizing awkward to handle items.

Constructed of 2005 and,275# tuff tested marbleized board, the files are available in

Model demonstrates rack three sizes: 23r/z x l8r/z x l, 291/z x 23r/z x 1 and 40lz x 331/z x 1, inside dimension.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

New Poneling

Vinylhue paneling and industrial panels, de'signed by Weyerhaeuser as wall paneling or for cabinet manufacture, are laminated grain-printed vinyl on a particleboard DASE.

Vinylhue paneling is Y+" thick and 4x8' and comes in six colors. Panei edges are beveled so a full groove is formed lrhen two panels are joined.

Industrial panels are tzL, 96 and, 7a" thick with a %" thickness on special order.

WRITD: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif.91101.

New Molding Line

Gossen Corp. pvc molding line has been redesigned se the moldings can be used with all thicknesses of paneling, from 4 millimeters, 3lT6" to V+" paneling.

A new floor display is available. An illustrated collar near the top, in color, shows various applications. The center holds 32 varieties of moldings in minimum quantity of 30 each in a 27" diameter area. This display also can revolve on a stationary base.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Free Reader Service

For furlher informotion on oll New Products ond New Literoture, wrile The Merchont Magozine, 573 So. Loke Ave., Posodeno, Colif.9ll0l. Pleqse mention issue dote ond poge number so we con process your requesl foster!

New Conloiner

E. A. Thompson Co's. water seal has a new container and color design. The oblong container has been tested in key markets and is claimed to be gaining popularity with the retail and contractor trade.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Light Choin Sdws

Two chain saws by Lombard Power Equipment, GLP-600 and GLP-500 automatic, are powered by a two-cycle American-Lincoln engine. Both saws weigh 14

W.3lcrn Lumbor & luilding Motcriob ,ftEtGllANf

lbs, (less bar and chain), have roller and needle bearings and all position carburetion.

According to the manufacturer, they have increased power per pound over previous models. Ignition switch, oiler, ehoke a.nd throttle are grouped.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

"Timber" Tope

Circle-K Tape has a tape material called "Timber" which resembles wood-grained paneling. It's available in seven finishes and in 108'rolls from Ya" to 48" wide.

Pressure sensitive tap€

"Timber" is a pvc pressure-sensitive tape' said to have strong bonding quality with no tell tale seams or 'edge banding. It resists grease, alcohol, detergents and staining agents.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Sqles ldeo

A removable floor covering that will stand up under heavy abuse and can be used indefinitely in customer's station

GE0RGIA-PACIFIC'S antique plywood wall paneling indentations can be felt as well as seen. "0ld World" paneling comes in real oak, pecan, cedar and birch. WRIIE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

wagons is Masonite's %" tempered presdwood. Deelers can cut the 4x8'panel to size. This splinter free herdboard will protect the floor when hauling heavy, rough or sharp objects. When not in use, pands can be stored in the garage.

WRITE: fire Merdrant Magazine, 5?3 So. Lake Ave., Pasadena, Calif.91101.

Sixth New Murol

Shoreline has been added to Marlite's line of plastic finished mural panels. It comes in muted gold and deep brown tones on a white background.

Building Products are finished in Bel-var. This finish brings out the warmth of wood.

Vintage hardwood paneling comes in mismatch, swirl and tone designs. Vintage prefinished particlcboard paneling is available in four patterns.

Panels are mar and water-resistant. firey can be cleaned with detergents and cold water.

\ilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Steel Slropping Cutfer

To prevent whiplash when steel strapping is cut, the Goodway Safety Cutter 202 was developed. The heavy duty cutter is desigrred for strapping ftom 1Y+" to 2" wide, up to .050" thick.

may be removed for re-sharpening. hice is $39.00.

WBITE: The Merchant Magazine, 673 So. Lake Ave., Pasddena, Calif. 911O.

Sofety Hook

Keep large yard tools safely up and out of the way. F-CO safef hooks, from Fearing Mfg., are easily nailed to br4 studs. Heavy gauge steel rod won't sag. Finish is zinc plating.

WRITE: The Merchant Magazine, 6?8 So. Lake Ave., Pasadena, Calif. 91101.

Perforoted Sofiit Pqnels

Built-in ventilation, ease of installation and insect resistance are combined in new Gold Bond Peiforated Softt Panels available from National Gypsum Co.

Perforated sofrt panels arc 3/16t, t}nick, 48" long, and are furnished in 16", %, 3/' and 36" widths.

\ilRITE: The Merchant Magazine, 578 So. Lake Ave., Pasadena, Calif. 91101.

Stress Cushion

Shoreline mural

Satin finished gold moldings and white background panels are available for use with the %" thick mural. Panels are 5' wide, either 5' or 6' high..

TilRITE: The Merchant Magazine, 673 So. Lake Ave., Pasadena, Calif. 91101.

lmprovement Poneling

Both Vintage hardwood and particleboard paneling from Boise Casacade

Cantilever action safety cutter

After cutting, the tool holds both ends of the strapping until released by the opera- tor. The cutting jaw is supported on both sides by a hardened steel pivot pin. Jaws

Any chain or wire rope assembly that's subject to heavy intermittent shocks can be protected inexpensively from breakage with a "chain stress cushion" ofrered by Acco Chain Div. (American Chain & Cable Co.).

Accoloy chain stress cushion is offered in four chaindiameter sizes from %" to 21"" (eontaining 7 to 11 links, respectiveg, and ranging in length from a-bout 8 to 26 inches), with working load limits from 2,500 to 20,000 lbs.

TilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Boat builders, furniture makers, cabinet makers, etc., have Jound it the one sure answer to correcting wood defects,'filling wood cracks, gouges, covering countersunk nails and scriws.

Ready to use right out of the ebn, Famowood applies like putty - sticks like glue; dries quickly; won't shrink; takes spirit stains, and will n_ot gum up sander. When applied properly, Famowood becomes water ahd ,d weatherfroof.

:lfraii.:' f6 natchins rood colors

Ncw Lltetratutr@

Hqnd-File Guide

Omark Industries announced a guide to enable chain saw owners to accurately hand-file its Series 80 (Power-Sharp) cutting chain. The chain until now could only be sharpened on savrs equipped with built-in grinding systems, Suggested retail price of the guide is $4.95.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Cedqr Slructures

A free brochure from International Homes of Cedar describes an engineered system of

faced gypsum wallboard. Fublished by Georgia-Pacific Corp., the folder illustrates colormatched aluminum moldings, contains application instructions and technical data.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Drywoll Brochure

An expanded 1969 edition of Sounds Great, delailing tested wall and floor assemblies with built-in noise control as well as fire ratings, has been published by Georgia-Pacific Corp. The edition lists fire and STC (sound transmisson class) ratings for wood and steel framing assemblies.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Plqn Book

A collection of idea kitchens is available as a sales aid from National Plan Service. Kitchen Id,eas is a book of 20 color pages featuring livable ideas, Iatest

Open Design

Designs o{Tering bomeowners rvith wide - open floor plans where inner space is not an area of static confinement is offered by. Wood Products Industry Jlund. The eight page, colorful ltrochure is free.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena. Calif. 91101.

Movoble Portitions

A 72 p. catalog describes three types of Masonite quick change movable partitions. Six pages are devoted to scaled layouts with flush post and feature post types in all heights. Complete specs are included.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Underloyment Tips

Unique system construction suitable for any size home or commercial structure. All walls are constructed of 3" laminated cedar LockDeck from Potlatch Forests, Inc.

TIRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Tech Cotologs

Three technical catalogs, designed to provide information on glass products for construction, are available from LibbeyOwens-Ford Co,

The booklets include selection tables, glazing methods and specs, strength data and transmittance values for flat glasses.

WRITE: T"he Merchant Magazine, 573 So. Lake Ave., Pasadena. Calif. 91101.

Rodio Spots

Marlite dealers utilizing local radio ads have their choice of L2 spot commercials during 1969. The 30 and 60 second commercials cover most Marlite products and a variety of installations. The spot amouncements can be ordered free.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Soles Aid

A sample folder containing swatches of 15 Eternawall colors and patterns is a desigrr, sales and use aid for vinyl sur-

Appeals to women

developments in planning, decorating and storage. A starter package of 60 Ki,tchen ldeas books, reproduction proof sheet and your imprint on the cover costs $22.50, plus $1.50 handIing.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Conneclor Cotolog

Simpson Co's. 1969 product catalog shows expanded lines of heavy duty joint hangers, saddle-type purlin hangers and heavy duty structural fasteners. The 20 pages cover framing anchors, post caps and other hardware.

WRITE: Trhe Merchant Magazine,573 So. Lake Ave., Pasadena. Calif. 91101.

Illustrated instructions for applying hardboard underlayment are in a free 4 pp. Masonite Corp. folder. Underlayment may be used over a wood subfloor, old wood finished floor, filler or existing tile.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena. Ca1if. 91101.

Free Service

For further informoiion on oll New [iterolure items, wrile The Merchont Magozine, 573 So. loke Ave., Posodeno, Colif. 9l l0l Pleose menlion issue dote so we con process your requesl foster!

Merchondising Guide

A merchandising guide from Marlite Paneling contains information on literature, displays, sample,s, store decorations, advertising aids and meeting materials. Loose leaf binders also hold order forms.

WRITD: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Wood Decking

Over a dozen wood deck building designs are featured in an 8 p. brochure free from Wood Products Industry Fund. Wood deck in many instances more than doubles the amount of usable floor space.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Check these costs with those vou are now paying. BIG lawn sprinkler systein sales have switched to PVCI Now's the time for Y0lJ t0 switch t0 "CBS" and make orofits the smart way: 0N THE FITTINGS!

We ship via UPS to Calif., 0regon, Wash., lda., Nev. and Ariz. Ship same day! * css Low PRrcEs Buy in lots of 100, DIRECT from the manufacturer.

Schedule 40 pressure fittings, not the poorer economy quality.

ffiT#\ t,fiffiR{,1,,,,

^---s 0f lw 'l'l_ tt$!J &3/4" for lawn systems!

TERMS: NET 30 - DAYS F.o,B,: VAN NUYS, CALIF.

Credit extended to companies furnishing 3 satisfactory references & bank 0r D&B rating. In a hurry? Let us ship y0ur lst order C.0.0. - Try the most popular sizes * cuaranteed ouality - Moneyback basisl ORDER TODAY... ANY QUANTITY tN LOTS OF 100

SPe4inlirtr in Quality lmported Hardwood Plywod

IAUANDSENtrBIRCHtrSHINA

DEPENDABLE DELIVERY

Doorskin Specialists

PAt{ AStAftC rRADtilG C0IilpAilV tfitc.

Decor ldeos

Interior treatments in Marlitc'e 24 page, color wall book

and Gardens' Guid,e to GardeninC apd Landscaping and, Guid,e to Plamni,ng Fireplirces. The 62page booklets, di stributed through National Plan Service, provide space on the back cover for your firm to imprint its n&me.

WRITE: The Merehant Magaziner 573 So. Lake Ave., Pasadena, Calif. 91101.

Hordboord Power

The dealer kit for the American Hardboard Assn's. 1969 Hardboard Power program in-

Up to 10 copies free tell how to use furnishings and aecessories. Many types of interiors are illustrated.

WBITE: Tlre Merchant Maga"zine, 673 So. Lake Ave., Pasadena, Calif. 91101.

New Guides

Ideas and answers for homeowners are in Better Eomes

cludes window banners, overwire pennants, pockeLprotectors, consumer pamphlet four page SeIAi.ng focta brochure and Home Planning newspaper publicity supplement

WBITE: lbe Merchant Magazine,673 So. Lake Ave., Pasadena, Calif. 91101.

Union Relotions

Managemmt Policy Errors

that Leod to Unimtization, released by University Research Center, summarizes research in 60 industries and describes in detail how management policy errors and exeutive misconceptions open the door to union organizers.

WRITE: The Merchant Magazine,573 So. La.ke Ave., Pasadena, Calif. 91101.

Fire Tesf

Ponels

A four page installation and technical infomation bulletin on Marlite's fire test panel includes tables on fire hazard classification and the product's

physical properties. Marlite panels have been ok'd by Underwriters' Laboratories.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Exlerior Siding

Masonite Corp's. exterior siding is- presented in a 24 page catalog X-90 Hardboaril S&ing. Shovm are horizontal and vertical treatments, various patterns and sgrfaces, primed or completely finished sidings. Included are specs, construction details and descriptions.

WRITE: The Merchant Magazine,673 So. Lake Ave., Pasadena, Calif. 91101.

Wood Film

The Mightg Wastern Forest, a 27 minute color film, portrays wood uses in homes and buildings. Also tree farming practices in forests.

WRITE: The Merehant Magaziner 573 So. Lake Ave., Pasadeina. Calif. 91101.

CUSTOM KILN DRYING I3OMcAPAcITY

,IfANUFACTURERS OF BAND SAWED REDWOOD, FtR, ptNE, A|DER, OAK LAMINATED FURNITURE STOCK, MOULI'TN6S, C1'fSiOC(

TEL: l7O7l 894-5711

SPECIAIIZING in-Douglcs Fir Dirnen3ions, Boords & Studs

Wesiem Hernlock Dlmenslon, Bocrds & Sruds

Whiie Fir t Redwood Sruds

CARGG,-RAII_TRUCK & TRAITER

Redwood Posts & Redwood Speciolties

l3lll Venluro Blvd., Suiie l-D, Studb Cily, Calif. 91604 Tgg.,**,

Cotlfomio Repnsentotive for Dant & Rursell, Inc.

Hardboard power publicity kit

Posltlons wanted 25, a word, mlnlmum 2 word8 (22 words : $5.50). All others 35t a word. mln. 20 words (2o words : lFl.oo), Phone number counts as one wold. Boxed ads i1 extra- Fancy headllne or border8 E2 extra. Box numbered ads add $1.

FOR SAIE

FOB SAI,E_PIDRTA.BI.E SAWMIII. AII EtEEI on traller. Double circular air feed, alr turner' llve deck. 8x6O edger, air compressor, 2 dlesel motors. Overhauled and ready to operate. CutB up to 24'logs. Priced for qulck sale at $16,000 cash complete. Contact Fred C. Holmes Lumber Co., P. O. Box 665, Fort Bragg, eallfornia 95437. Phone (?ffi) 964-41058.

IWO USED model 165 hysters, good condltlon. May be seen at Hunter Woodworks, Inc', 1235 835-56?1.

le62 ITYSTEn model RC 1m. 17'6' upright, 64' arms. Best offer. Can be seen at Halllnan Mackln Lumber Co., ?155 Telegraph Rd., Los Angeles. Ask lor Alex or Norm,

WANTED TO BUY

IIIt!flfEB WOODWOBTS. Inc., wanb to buv 4x4 & wlder, economy & better, twlsted & weathered Douglas Flr. Phone (ZLg) TI5-2&4 or 835-56?1.

Dchnrtton r| to sd In Hrl, Wrntld oolumnt lt Dds -mlv tl) to |[d6t€ bou tldo uuDstlMl ruUflctlN lor @Dloyent whleX u mDlot€r Fisds s wubly nmsry to thc mmrl oDsr&tlon d hlt busl@ or et€rDrlss, or (ll $ r conrenlene to ou mdoE, to let th@ hrw wh!& DtrttloE tXs rdverdld bellws would bo ol mon lrtlF$ t oe er thrE uoth€r bocsM ol tlrc wort hvolY€d. Euch d€slestlon sbould not bo takm to lndtBte thst the rdEtlsor |lteds or Dr&ct16 t4v udailul DFI€m6, UmltatloL rpcllicrtlon or dlsqtmbrtton lD omDloy- mut Drratl6.

Glassfifffied Adventfisem@rlts

BUSINESS OPPORTUNITIES

PROGR,EEISrVE, resourcelul butldlng materlal retaller wlll lnvest and partlclpate wlth other(s) of good character ln Bay Area. Contemporary thlnker. 845-5361 or Box 919.

LT'MBEB YARI)

Old establtshed company. Serving lour Sen Francisco bay area counties. Three compacted acres wlth railroad spur. Modern steel bulldlng. "Land, lock, stock & barrel" all to go. Owner retiring. Agent: P.O. Box 73, Mtll Valley, Calif.

FOSITION WANTED

1IIILLWORr speclallst seeks posltlon wlth mlU or wholeFaler ln management or sales. Presently situated ln East: can relocate. Wrlte box 22O.

SERVICES OFFERED

I'OENNY IEE LI'ilEEB II)AID

SIGN PBIIflfEB

Speclallzlng ln danger flags, slde-load slgns, Job cards, etc. John wellePs mnilng, 1842 W. 169th St., Gardena, Callf. 9Oz4?. Phone (213) 676-7522 or 323-?606.

HEIP WANTED

80 YEAB OLD llrm wlth modern ldeas hag openlng for a young man 25-35 experlenced ln retail bulldlng materlal buslness and baslc bookkeeplng. Send resume to Underwood Lumber Co., P.O. Box 1, GlUette, Wyomlng 82116.

Wcrl.m Lumber .t Bulldlng Mofcriqls liEnAlAilt';

Names of advertlsers u8lng a box number cannot be released. Address all replles to box number shown ln ad ln edre of Tho Meroha'nt Magozlne, 6?3 So. Lek€ Ave.' Peladoro' Callt. 01101. I)eadllne fot copy ls the 20th. To oall ln au oil: (218) ?02-4008.

IIABDWARE IINE

()pen ln San Joequln-SacramentoValley Area

(F.resno to Oregon Border)

If you are an aggtesslve sales produclng manutacturers' representatlve, calllng on Retall Lumber Yards and Hardware Dealers, then you will be interested ln our attractlvely deslgned complete ll,ne of bath acces8orles, as well as comblnatlon and lamlnated padlocks. Our bath accessory llnes run from the promotlonally prlced ltems to the beautlfully deslgned decorator styllng. FuUy protected terrltories. The potentlal ls great and substanttal commlsslons can be earned by r€presentatlves who have tlme to devote to the aggresslve presentatlon of this maJor line. Please give complete resurne ol present lhes canled and area covered ln your llfst response. Donner Manufacturlng Co. (Hardware Dlvlslon), Box 42145, Sylmar, Callf. 913.Ur.

IDIMEIIIATE OPEIYINGS6 manaSerr to $2O,mO per yr.; 6 asst. mgrs. to $15,000 per yr. Rapldly expandlng chaln ol lbr. & hardware dlrc. stores ln So. Callf. Tremendous caFer opp. ln our moderar, new storeS. Send reSume now! Wrlte fux 2U2, c/o thl8 pub.

LUMBER GAL wanted by Los Angel€s arca wholesale dlstrlbution yaid. Some Shorthand. Drcp a llne (lncluding Dhone) to box 221.

Get Results With MERCHANT MAGAZINE CLASSIFIED ADSI

B@NI\TNGTON t3rr,1'-+

Wbolcralc Diaributor to Reail Yards

) PONDEROSA ond SUGAR PINE

430 Fortie& SL, Oaklmd

) DOUGTAS FrR

) PTYWOOD

Phone: OLympic t-2tt1

) SHINGIES ond IATH

) REDWOOD

ITIX: OA-410

(Mailing address: P.O. Box 3041, Oakland, Calif.)

tYrilvril-t

;

tOS ANGCITS

TUMBER AND I,UAABER PRODUCIS

Ancricqn Hqrdwood c.. .....--............-.. -...121 31 7 19 -1235

A.coto

A.coto R.dwood Co. ...-.----.......-...,...........(21 3l 936-4848

Son Ecmodlno - Riverldc Sonlo Ano Arso

Boush Forcrl Product3 Corp. .....-....-----..(213) 330'7'19!

Bough Bam Industries (Hewnrite) ..------.-'.-..----'.-(2131 968-4601

Ador,/Hiflle --..-.-.--........(7111 525-1781

Blir Lumbcr Co., 1nc......---.1213! RA 3't681-3'9154

Bcllwsd Co., Thc ....-..-.-..-.--....-...(71 /a) 538.8821

8ru:h Lumbor Cr.........-..-...

sruih inauririot iumbcr Cr.........-..-...(213, RA 3'3301

Srorh lndurlriol Cr.........-..-...(2131 1tr.........-'..1213! RA

Connor Iumbr Soler ..--.-..............-.--.-...-(21 3] 681'2102

Co$ H.qd Lunbcr & Plywood ...-...--.....(2131 83rl'5261

Crowford Lumber, f M. ..-......--------.......-..-.------771'2461

Dsl.y & co. .........--...-...-..-..-..-..(?!9! FD q!?61

Est.e & Son, D. C........--'....'..-.*..1213! lA 3'll/az

For Wsrt Fir Solcr ...--...-.....--.......-..-.....-(213) 2't5'3131

Flr & Plna tumba Co. ..............--....-'..(2131 vl 9'3109

Fountoln tunbc Co,' Ed.........*.*.-t2l3l tU 9-!38!

Fromsf For.rt Preductr .---.---.--"-"l2l3l rA

Gof fchcr Hordwood Co. .........-..-...-.(213t ?L 2'3796

Gorelo-Psclfic Corp' ([umbcr].......--l2l3l fA 9-??q!

GorgiePaclfic €orp, (Plywoodl..........(-2lql C4 q'??ql

GGrtla-Poclflc Cln. -.--.---.....--.1213! T! Z'5q!!

Holltnon llockln Lumbor C.o.--.--.--(2131 685'/3506

Hcdlund tumber Sqler, lnc.----..-----...------'(805) 495'1083

Hlll tunbcr Co., O. M..........-..--.....-(2131 li{U t'2{t0

Hufl lumbcr Co. ...............-,...-....-..-.'(2131 SP 3'f816

Indcpendfft Euildins l\lqt riqb qe. ........(213) dq-ry{9

[6c Iombd Co. -...--..--.--...-.---.----.-..--..(2131 AN 9'067'l

Lorhlry, Dqvld E. ;:...-.....*..--..-...12!31 CH q'9q-05

tr,torouoit-Wolfc Lunbor Co. ..-.-.--------....-.(21 3l 625-1 491

lrlutucf lAouldins ond Lumbcr Co.........12131 CA 1'0877

Nclh tunb.r Soler' A. wi.......---.......-.-l2l31 872'1280

Orrood, lob.rt S. ....-*...-...-...-..(2!31 DU ?'q?Zq

Pqaific iir sqte ..-..................-.--.....--....-"---(213) 682'3533.

Poclllc lunbcr Co., Thr..-..--......-..(213J c|J l'?gZq

Pqclffc-r{odlton Lumblr Co........-.......*-l2l3l S? 3'2292

Pon Atiotic Trqding Co., Inc.......-.-...--.--(213l. 268-2721

Pcircc Conpony, At .....-..........-...........-.--..(2131 626'5601

Corfow Co. -.--.------.------l7l1l a25-O672

Frcrnon & Co., Sf,aphon G. ...--.,..--.(71ltl OR 3.35q1

Gorglo.Pccific Woohour -*.-.--l7la, OV,l-5353

Ho.bor lumbr (Al \fi1rcn)..-.-..-...(7lal OV a-E956

Hobbr Wqll lcmbcr Co., Inc....-..-..-......(7111 511-5197

lnlcnd Lumbct Conpcny .-..--..------.(7141 TR 7.2(Xtl

Marquqrt-Wolfr Lumber Co. ....-...........(2131 625.1191

Torlar, Wcbrlcr

SAN FNANCISCO

Aroto Rrdvod Cor ---.-.--..-...({t5l YU 6-2067

Forryth-Hordrood Co, .....-.-...-.-.-.--...-...-.....(41 5) 282-01 5 I

Gcorsio-Pccif ic Corp. ......---..-....-......-...(/tl 5) 871 -9678

Holfinon l,lockin lvmbor Co. ...-...-..---.--(4151 167-8110

Hc6or tumbor Cornpony .--.-..-.-...lal5l fV 2-97?7

Hiqginr Lumber Co.. J. E. .............-........(4151 VA 1-87U

Hotb Woll lonb.t Cc., Inc....-.....--..,1415) Fl 6-6000

toon lumber Co, .......-......................-.(,115] YU 2-1376

Pobc.thr lurnbc Co. ...-......**...121!l tq |.!9!!

lourdr iuolcr Co. -..-..-....-.-*.--12t3) -at5i?!t6

n€L L!mbd Seryics .....------..-...--.-.----'-----.(2f 3) 23?-?5?!

Scniord-turlor, lnc. ...-........-..-..--.....(2131 AXr?'91!l

Sinnonr liqrdiood lcmbcr 6". ..-...........(213| 723.6/56

ginpron Wholcolc Co. ..-.........----........:t2l,3l Sl\'??O-].

souih Boy Rcdwod co. .....-......-..-..--....!21!l sr 1-92qq

Srohl tunbcr Co. -...*--.-*PlA *{ 3'6844

Stdndofd lumbcr Co., lnc. ...........-..........(2El) 685'4041

summl! llnbrr Go. -.-----...-..--..-----..--..----'{913} 636-5715

?ccfff€ lumbcr Co., Ihr....-.-*---l4l5l 771.170,J

Pqromino Lumber Co. ..(,115) ,12'1.5194

Rofqndo Iumber Co., Inc. .---.....--.-.--.---..-.(4151 167-0600

Sllmorco. Intcrnqlionol -.............-....--...(11 51 776-12@

Tqrtar, Wcbttc. & Johnron, In(. .----....-(,115) PR 6-lt200

Unlon lumbcr Conpony -*-----..(415, SU 1.6170

Unit.d Stot.t Plywood Corp. .....-....-..-.-(al5) JU 6-5005

Wcndllag-Nothon €o. -..-.*..*..-...-l4l5l SU l-5363 SASH_DOORS_WI NDOWFMOU IDI NGS

Sun lunbor Co. -.-...--..--....-..-......(2131 775'1251

Swoncr .Hcrdwood qt: .--....----........--.-..12131 215'5761

Tccomo tunbcr Sqlcr, Inc. ...-..-......--.-(213) MU l'6361

Torlcr, Webrtsr & John:on, Inc.---....---.--(213) 773-9200

Torlrf. Wrbrlcr- & Johnt, Inc. (vqir Nuyr) .....-....-...............................t21 3l 786'79qq

Twln tiorbor: Sol*- Go....-......'........-..-...(21 31 625'81 33

Union tunbcr Co. ..-.--..-...........--.--'.....-....17141 512'5669

Unliod Whlr.- t6d.r Co....-..-.......,....12131 OV 5'5600

Unltrd - StqL! -Pltvood Corp'.....-------.-...(213l tU 3'!'q!

U.S,,,Pjtrood €orp. {Glqndole}.-............(21 3) C! !'?!tl

U,S*Plpo.d Corp. (Lons 8.och1..........-...-..'Hq ?'9?91

Ycnco iunbcr Co. ...-...-....----..--...(2131 AN 9'06o7

-\4odllrre{othon Co. ...........-..-...........(2 9l Cu 9'?qzq

Wryorhourr Compcnv .---.-.....-.....(2131 Rl 8'545t

.!t6houre [Anohciml ........--.-.............(7111 772-5880

-Whlr'lsr Hordwoods, Inc. ......----....-...-..1213t 753'1521

liAolcqlc Fqqf Prcducfr .....-..-..........-(2131 583'6013

Wodlond Products.--.--........-.-------........---(71'{} NA 2'3't56

IREATEO tUlit8ER-POtES-PlLlNGS-TIES

Kopperr Compony ....--(2131 830'2860

Son Antonio Construclion Co.----..........-..-(2131 773-15O3

Treoted Polo Euildcrs, Inc........--..-.-..-.-..-(714) 986-1166

MI tLwoRK+OORS-l OUtDINGs-

BUI I,DING IAATERIAIS-PAI NT_HARDWARE-ETC.

Asroclolrd Moldlne Cp. -'----.--*..12131 8A 3'9?2!

B.llrcod co.. Tha .............................-.---.(21 3l 629-351 |

Bsvorfv Alqnufoclurlnt Co. -.'-..-......-...(2131 755'ai6l|

Eorg Womer-lnsersoli-Hunphryc ............(21 3) 77 5-6?98

Coriow Co. (Los Ansel6) -.-....-.---......-----(2131 233'!??1

Corlow Co. (Pocoimo) (213) 899-5208

Curry & Sorensen .-.----.-(213) 118-1115

Deft, fnc. ..--.---..--.---..--..t2131 775-?3?9

Holmst Hordwore qnd Soles Co. ....-..--...(213) 685'7750

John3on Pet-Dor, fnc. -------------.-.-...'12131 319'1971

Mqplc B.os., Inc. .....-.-----................----...-(213) ox 8'2536

ilocon Suppllcs, Inq -..-....-...-...--..(2131 AN ?'gq9z

Nordohf /ilLnufoclurlns Co. ....-....-...-..1213) 819-2675

Sto-f.ubc, Inc..-...-.....-.-..--.-.-.-.----.-.-....---''.{213) 771'1571

Strolf D@r & Plywood Corp.....-...-..-...(213) CU 3'8t25

Torlet, Webstsr & Johnaon .............-.-...(213) AN 9'7231

Tortor, web.te. & Johnson lspcciqlty Div.] AN 8-835.|

llmbcrlfno Forc.t P.oduclt, Inc.......-...(213) 860'3872

Woodlond Produ€ls.-.....-...---..-.-'..--.--....-.'(Zl4) NA't-5678

SPECIAI SERVICES

A$oclotqd Moldlns Co. .......-.-.-...12131 RA 3'3221

Borkor Jr{fs. Co. .......-...-..-....-..-..--..-(2131 875'l | 63

Colifornio Lumbcr Inrpcctlon Sanlc.....(213, NO 5'5431

C€tf Plolns l itl *-.-.-.-..(2131 MA 2'll8l

Crqig Buying Service ...-.----.---.------.-...-...---(2.|3) 786'477O

M.thenv Ronl-A-Skill ..--.........----...-......---.(2131 381'5255

|lloml-Cony Atfg. Co. --..-.-(2131 Zr3-851|

NolPqk 6rp, .-...-...1213t tU 3'1056

So-Cql Comncrciol 5t6ol ...-....-....-.......-.(2,| 3) 685'51 70

Sunmcrbcll-Spc€d5po@ ...--....----.--...--...(21 3l 923.0686

tUllOER HAI{OIING AND SHIPPING; €AIRIERS

cnnft.ld & Son, lnc., H. , ..-.-_l2l3l NE 6-1743

8Ul tDl NG l,tATERlAI.S-PAINT-HAIDWARE-ETC.

TREATED TUMSER_POTES

Kopper. Co.. Inc, ...-............................-...(4151 692-3330

Wendlins-Nothqn Co. ..-----...-.................,---Stltter l-5363

sPECtAt SEIVtCES

Gllbroqth Ch.mtcot Cc. .....SU 1.7537

Rcdwood ltrrpoctlon Scnlc. -.-..--.-....---...EX 2-7880

GREAIER BAY AREA IUMBET AND TUMBER PIODUCTS

Atkinron-Stutr Co. -.-..----.-..*-..-.--.-..---345-l

BEND

NfltrR@HANT NNAGAZINtr BUVtrR'S GUIDE

ACIFIC

Pcirc. lunbJ Co., Al .-..-...--.............(5031 312-2663

Tort r, Wcbrtor & Johnpn -.--.--..........(5031 312-3128

U.S. Plywod Corp. -..*.--*.--..1503| Ol 2.llll

Wcycrho.uFr C-. ...,.-........-....-..-.........-.15O3) 342-553t

Willdm.tt. Vollqr lifg. Co. .....-.............t503) 689-t,t40

GRANIS PASS

Twin Horbon Solc Co. -...-...:........-........(5031 179-1656

MEDFORO

Fountcln Lumbor Co.. Ed....-......-.,-..-...15031 535-1526

W.ndlf ns-Nqthar Co. -..-...-......-...-.....(5031 772-7o63

PORTLAND

Bqrter Co., J. H. ...-....-.................-...--..(503) 227-2574

SU 5-3501 OREGON

Srokt.Sconlon (503 EV 2.25r I

coRvAtus Con.Fob Equipmlnr Co. ...-.-.......-...-.........--(5031 752-2955

EUGENE Fnnonf Fqst Produch ..--..-...-...........{503} Dl 3-9267

Georsio.Pocific Corp. ........-.....(5031 3/t5.4356

cotoRADo

COLORADO SPRINGS

I U.S, Plywood .......-.-.... .(303) 636-5021

DENVER

U. S. Plywood ............13031 222-1751

Denvcr Rcrerve Supply Co. .....------.----......(3031 292-9090

Georgic-Poclfic Corp. ...-...........---.----....-...(303) 623-5t01

Koppers Co., Inc. --..--.......-......-----------..---(303) 534-6191

W€y.rhqouiar Co. .--................--.-.............(303),t33.8571

935-221

342-3566

522-899,

Ots[]ruAR[Es

MEt A. HIRSCH

Mel A. Hirsch, president of Dolan Building Materials Co., Sacramento, Calif., collapsed at his home, March 30, and died on route to the hospital. He was 64.

A native of Sacramento, Mr. Hirsch was president of Dolan since 1931. He had been suffering from a heart condition for about two years before his death, but stayed on the job.

Surviving are his widow, Kay; and daughter Carey Hirsch Eber.

ROBERT Q. G(IIISIAI{S

Robert Quayle Constans has died in Sacramento, Calif. He was 62.

A native of Minnesota, he worked for Weyerhauser for 16 years. He entered business in southern California with his brother, W. A. Constans, in 1946. Mr. Constans worked for Pickering Corp. and West Side Lumber from 1950 through 1958. Since then he was in the real estate business until poor health forced his retirement in 1967. He died February 14.

He is survived by his widow, Edith; brothers, Carl 8., Dr. George M. and Prof. H. Philip; son, Lt. JG John N.; daughter, E. Ellis, and three grandchildren.

The National Home Improvement Council was created for the sole purpose of expanding the remodeling market. As the representative of all segments of the industry-builders, dealers, contractors, manufacturers dnd associations-it encourages home owners to enjoy better living through home improvement.

N.H.I.C. meets with FHA, congressional committees and industry leaders on your behalf to recommend programs to stimulate home. improvement.

It holds management clinics for local businessmen to help them create successful home improvement promotions,

. It publishes remodeling training manuals, reports industry trends with a newsletter and has distributed thousands of training courses to remodelers by mail.

Through a comprehensive public relations program, it reaches national magazines and countless newspapers with feature stories on the advantages of remodeling.

o It distributes booklets byindividual industries directed at increasing the total home improvement market.

In cooperation with you, N.H.I.C. can set up a program to stimulate home improvement in your area. N.H.I.C. will provide full details on such promotions as a home improvement school, special newspaper sections, a Home Improvement Time and many other promotions. By displaying the National Home Improvement Council sticker on your door, you reap the benefit from a nationwide program which directs home owners to N.H.I.C. members as reliable home improvers.

Fill out the coupon below for further information about the N.H.LC. and your free copy of "The Challenge of the Great Society to the Home Improvement fndustry."

T-he .acti|ities ol N,H.I.C. are supported by the lollowing organizqtions, amoig otheri:

Alcoa Building Products, Jnc.

Aluminum Siding Associalion

American Gas Association, Inc.

American Plywood Association

Andersen Corporatlon

Bird & Son, Inc.

Certain-Teed Producls Corporation

Eleclric Healing Association, Inc.

Evans Producis Company

The l'lintkote Company

Forest Fiber Products Company

Formica Corporation

GAF Corporalion

Gas Appliance Manufac(urers

Associalion

Georgia-Pacifi c Corporalion

Home Improyement Marketing

It helps you make more sales and profits by giving you an opportunity to work with other leading firms on the industry level. You can use the Council as an advisory service to keep abreast of developments participate in education, publicity, promotions and public serviceprograms. In short, it is the quickest way to develop more sales and profits in the multi-billion home improvement market.

Consultants, Inc.

House Beautiful Magazine

IDS Credit Corporation

Johns-l\lanr ille Sales Corporalion

Kaiser Gypsum Company, Inc.

Masonite Corporaaion

Middle Allantic Lumbermens Association

Nalional Gypsum Company

Nalional Lumber & Building Malerial

Dealers Association

Owens-Corning Fiberglas Corporalion

Philip Carey Corporalion

Sears, Roebuck & Company

Standard Screw Company

The Tappan Company

Uniaed States Gypsum Company

U.S, Plywood-Champion Papers fnc..

lileslinghouse Eleclric Corporation

Weyerhaeuser Company

Whirlpool Corporalion

In 1968 approximately $12,000,000,000 was spent for home modernization. Sources indicate a $69 billion backlog of modernization exists in the United States, with an additional $16 billion developing each year.

$TMAilTDOOM the Quutity Leader in'69

STRAIT DOOR prouid'ed' ouer 500 exte' rior solid core and 1000 interior hollow corc hard,board, tloors through, one ol its customers lor the new South Bay Club Apurtments, Gardcn Groue, Calil. Ve arc also in the process ol lurnishing doors lor rarious other South Bay Club Apartments located in northern ond sotdhern Califor' nia. The 402 u.nit, $7.5 million structure couers Il acres and, includes men's an'd raomen's heahth clubs; nightlighted tennis, uolleyball and. basltetball courts; Olyrnpic

si,ze swimming pool; sauna baths; indoor driuing rdnge; party rootn with d,ance floor, buffet ct bar; card room; billiard, room. and' Jacuzzi pool. Contractor and owner ol the structure is the R&B Deuelopment Co. Ar' chitect is Robert H. Skinner, A.l.A. The Carden Groue South Bay CIub is the latest additian to a growing list ol the West's leadins, commercial esnblishments which chose -STRAIT d,oors-the industry's qualitv leader.