Merchant Magazine - April 1975

Top Quality Buildings At Approximately Half the Cost of Conventional Buildings

Fast, efficient construction crews erect these strong buildings in an amazingly short time.

Original construction methods and machines, including our hydraulic scaffold truck, insure you of top qualitv for lowest cost.

o all poles are cemented to a depth of 6'

o neverneeds painting-won't rub off on clothes

o insurance rates considerably less

yet full coverage

o all buildings engineered and designed by licensed civil engineers

o Call San Antonio todav !

Yes, San Antonio Construction can build ber ter buildings lor less money lor you. These attractive buildings will improve your property and are built to last. Using pressure-treated poles which will last 30 years or longer, they

are safe against wind, earthquake, and weather hazards because of their rigid construction. Their improved design meets all building code requirements and there are no long hraces lo interlare with equipment.

Product Sales Go.

Publisher A.D. Bell, Jr.

Editor-Manaqer David Cutler

Contributing Iditor Dwight Curran

Advertising Troduction Mgr' Ms. D. Hamil

Art Director Martha EmerY

Staff Artist Michael Smith

Circulation Marsha KelleY

WESTERN LUMBER AND BUILDING MATERIALS MER.

CHANT (The Merchant Magazine) is oublished monthly at 45fi) Csmpus br.. suite 476, Newport Beach, Ca. 92660, Phone (714) 549-8393 or (714) 549-8394 by California Lumber Merchant. Inc.'Second-class Dostaqe rates naid et Newport Beach, Ca.. and addiiional officei. Advertising rates upon reouest.

ADVERTISING OFFICES

NORTHERN CALIFORNIA & PACIFIC NORTHWEST 2030 Union St., San Francisco, Ca. 94123. Phone (415) 346-6000.

SOUTHERN CALIFORNIA Carl Vann, 1385 Westwood Blvd., Los Angeles, Ca.9O024. Phone (213) 477-7593 or (714) 549-8393.

SUBSCRIPTIONS

Change of AddressSend.Subscription orders and address changes to Circulation DeDt.. Western Luniber & Buildine Materials Merchant, 4500 Camnu--s Dr.. suite 4?6, NewPort Beach. Ca.92660. Include address label from recent issue if possible, plus new address and zip code.

Subscription RatesU.S.. Canada. Mexico and Lutin America: $5-one year: $E-tuo years: 5l l-three years. Ouerteas: $7-one vear: $l l-two years. Si,ngle copies ,$ | .00. Back copies-$ I .50 \.\, ncn :lvillltDle.

The Merchant Magazine serves the mr'mbers of the: Aiizona Lumber & Builders Supply Assn., Phoenix: Lumher Merchlhtis Assn. of Northern California, Los Altos; Montana Building Material Dealers Assn., Helena; Mountain States Lumber Dealers Assn., Salt Lake City and Denver; Lumber Assn. of Southern Californil. Los Angeles: western Building Matcrial Assnl. Olympia. Wa.

THE MERCHANT i.t ttrr inlependettt ntaga:ine. lbr the retrtil. u'hdesale and dlstrihution level.s ol the Iumber and building nnteriols induslrt in the l3 LVe-stern stales, concentioting. on nerchandising_, manage' ntent and accurale. lactual news re' porting and interpretition.

LAM-LOC TIMBERS

TfJust one number to dial and you have a team of specialists who can give you immediate answers on price, delivery, building codes, certifications and dozens of other technical questions that can affect your quote on laminated timbers. We can get you the best combination of price and delivery. Once your order is placed, it becomes our problem to follow-up on shipping dates, handle transportation and assure proper certification. For the fastest, most economical way to sell laminatedtimbers, call Fountain first!

WESTERN RED CEDAR

Lumber for decking, siding, cabinets, millwork and paneling, material for fences, patio decks and planters. any application where the superior characteristics of Western Red Cedar are demanded can be supplied from our 172 million foot Standard stock includes 1 x 6,8, 10, 12,, and 2 x 6, 8, 10, 12". lt is supplied in specified widths and lengths with many patterns,

Yes, But Which One Comes First?

f t was during a session of the marketing services I committee at the recent gathering of the Western Wood Products Association in San Francisco (a complete report on the meeting appears elsewhere in this issue) that a lumberman aptly voiced one of the major problems faced by WWPA. "When I was on the technical committee I felt strongly that we should have the money to get the technical jobs done. Now that I'm on the marketing services committee, I can see that this group has equally compellingreasons for getting the funding it needs. It's probably the same on every committee."

How true. And how distressing that there simply isn't enough money to do the jobs that must be attempted now. Not the kind of projects that fall into the category of "it would be nice, but not essential" but the kind that are best described as "a must." Yet they are not going to get done "must" or not. WWPA is facing a projected 1975 deficit of approximately $250,000.

Some of the cut backs have been brutal. The

spending for space advertising, for example, has been pared so severely that it is now only one-tenth the size of the spending for WWPA's contribution to the American Wood Council, a decision that has left a number of observers shaking their heads in disbelief. Competing materials constantly are hammering home their message in print with less and less being said in response by the wood products industry. Whatever the merits of the competing materials, there is no denying that their manufacturers are skilled and effective competitors.

But what are the alternatives for WWPA when there just isn't enough money? Even if WWPA's membership does ok the proposed dues increase, there won't be enough money to do everything that needs doing. Again, a question of priorities.

Like many another organization, from government to family budget, WWPA is faced with insufficient revenues. It is going to require decisions worthy of a Solomon in setting the correct priorities for spending the money they have.

Monufocturer

Window ond Door Fromes

Detoiled Millwork

Wordrobes o Louvers

Di3tributo't

Folding Doors

Mosonite Heritoge Brick Pqnelr

Termite Control ond Pesticidec

Cox Hcrdwore

Lite-8eoms

X-Lux ond Emco

Woddell qnd Foro Wood Mouldings

Timely Sofely Decolr

Fsmowood ond Epoxybond

l|UilIEN P[LLET$!

This tradition of finest quality and service since 1943 has made Hunter Woodworks one of the nation's leading pallet manufacturers. We are now able to deliver pallets to you anywhere across the nation. Our experienced sales engineers can help you with your pallet, box, skid, and cut Iumber problems in any of the 50 states. HUNTER

Long-Bell hits 100

By Gage McKinney* MacBeath Hardwood Co. Berkeley, Ca.

I n April 1875 in Columbus, Kansas, 122-year-old Robert A. Long had to dismantle his hay sheds and sell them for lumber in order to cover expenses after his fledgling business had failed. Out of that failure originated one of the most successful lumber and timber enterprises ever-The Long-Bell Lumber Company.

Within 50 years Long-Bell had net assets of $41 million and it had begun to concentrate its interests in the Pacific Northwest. In l9l9 Long-Bell purchased nearly I I billion feet of timber in the West and in I 922 it buit the world's largest lumber manufacturing plant at Longview, Wa.

One century later, Long-Bell has moved its headquarters from Kansas City to Longview and has become a major building material s manufacturing and marketing division of International Paper Co. of New York. Robert K. Hood was recently named general manager of the Long-Bell division.

Operating mills and plywood plants in Chelatchie, Wa., Gardner and Vaughn, Or. and Weed, Ca. Long-Bell produces Douglas fir and plywood, lumber and timbers, sash and doors and millwork items. At Longview, the division manufactures prefinished cabinets at one of the world's largest cabinet factories, and produces pressure-treated poles, piling and railroad ties.

*The son of veteran lumberman Verlon McKinney, Gage McKinney is solidly grounded in the lumber business and worked for MocBeath Hardwood, Berkeley, Ca., until his recent leave of absence to study for his master's degree in Englkh Literature at the University of California at Irvine. -ed.

The division also handles marketing of lumber, plywood and particleboard made at I-P operations in the South.

To tell the story of how Long-Bell became one of America's great iumber manufacturers, one must tell the story of the founder, R. A. Long, a man of energy and vision.

Farmers in Columbus were impressed by Long's integrity in the face of his hay business failure, and they encouraged him to open a lumber yard there. So he borrowed $8000 from the bank to start the yard.

"That bank did not lend to me on business skill, but on character," Long wrote years later.

After the yard cleared $2800 in the first two years, Long began to buy established retail yards in nearby towns.

Story at a Glance

100 years ago this month, the Long-Bell Lumber Co. was founded by the remarkable R.A. Long .... the building of the planned city of Longview, Washington is called his greatest achievement .... a firm believer in the discipline of hard work, he said "nothing in this world is handed out on a platter, except bankruptcy."

Ultimately, Long-Bell operated 106 yards. In 1890 Long-Bell built a sawmill with a daily capacity of 40,000 feet and bought timberland in the Indian territories of Arkansas and Louisiana. (PLease

LATE R.A. Long, founder ol Long-Bell, is shown looking at small display ol one of his original sawmills.

Pltotos court(s.\' o.l International Paper Co (l.ortg-llt'll dir.1

EXPORT SOUARES cut n Long-Be I's blg mills at Longview, Wa., dwarl this young lady in a photo dating back to the 1920s.

rar8r

(Continued from page a)

One secret of Long's remarkable success was his thorough acquaintance with every detail of the business. During the early years he would begin work in the yard before dawn and he would end the day-from eight to ten at night-making up the accounts.

"Anything that is worth while is hard work," Long wrote in his description of those early years. "And nothing

plywood plant, Weed, Ca., which was one of the nation's first plywood plants.

in this world is handed out on a platter-except bankruptcy."

By the turn of the century Long realized the crucial need for railroads between the company's timberlands and its increasing number of sawmills in the South and West. By 1917 Long had acquired four Southern railroads and in 1922 Long-Bell built The Longview, Portland and Northern, which extended 30 miles from Longview to Ryderwood, Wa.

Long's greatest triumph as president

of Long-Bell was the building of Longview,Wa., one of America's first planned cities. There, along with the world's largest lumber manufacturing plant, Long built a railroad car plant, a concrete pipe plant, and docks on the Columbia River.

The city was dedicated on July 2, 1923 and one year later showed a population of five thousand, with 850 homes and 28 1'businesses. Long-Bell helped to finance theatres, businesses, hotels, hospitals and churches in the city. Today Longview has a population of 30,000.

Tremendous investments in Longview contributed to forcing Long-Bell into near economic disaster in 1930. A minority group of stock holders sued unsuccessfully to put the company in receivership rn 1932.

"The history of Long-Bell is inspiring and in 60 years its reputation has remained unsullied," a federal judge wrote in his ruling against the receivership. "This is not the time for the captain of this ship to be forcibly removed from the helm." Long died in 1934, his company still intact.

November 5, 1956, Long-Bell was merged into International Paper in return for nearly a million common shares of International Paper. Today, in addition to the West Coast manufacturing facilities, International Paper continues to operate a network of Long-Bell retail yards and distribution centers in the Midwest, South and Southwest.

PLYWOOD, This 1920 photo shows oldstyle hydraulic veneer press in Long-Bell's

"7. ^rE. j. .m i:r:i,ws,-,

tilhat's so unctlmmtln about our redm00 ons? grsBn c0mm

36-htlur

dnliuery.

lf you're on the West Coast, chances are we can put garden grade redwood in your yard within a day and a half. As much of it as you want. In practically any grade or size. Because at Louisiana*Pacific we have a fleet of trucks right in the heart of redwood country. Right at the center of our manufacturing operations. And no one in the world can bring you more volume or greater selection than L-P. We'll bring you boards, from 1 x 4's to 1 x 12's. We'll bring you dimension lumber, anything from 2 x 3'sto 2 x 12's. We'll bring 4 x 4's, 4 x 6's, 6 x 6's, even timbers. And we will bring it to you rough sawn or surfaced four sides. So if you want garden grade redwood, and want it quick, call(213)945-3684 in Whittier, or (415)638-2322 in Oakland, or (7O7) 443-7511 in Samoa, or (7 O7) 462-4791 in Ukiah, Cal iforn ia. Then see for yourself how we turn the common into someth ing extraordi nary.

a

SAN FRANCISCO

WWPA Semi-Annual Meeting

'T HE WWPA Spring meeting reallY

I isn't held in the lobby of the St. Francis Hotel each year, it just seems that way at times. Despite a droP of about 200 from last year's lM record attendance, the forces of free enterprise are alive and well and the animated discussions in the lobby gave ample evidence of the industry's vitality, despite the disasters oflast Year.

The formal meetings were well attended as the Western Wood Products Assn. again fielded an excellent meeting. The kick-off conference Wed., March 5, heard from wholesalers on traffic problems and the movement to more regionalism and less national selling of a wide variety of wood products. The later would be a major marketing shift, ifit occurs.

A look at the late 70s and early 80s was bravely attempted Thursday by a series of speakers beginning with M.R. Robinson. a market researcher for Cahners Publishing, who sees a coming housing boom (2.4 million starts by 1980) with smaller, more basic homes, more low-rise multiples and good growth in condominiums.

Story at a Glance

An upturn this year, with starts at 1,450,000 and shipments up 1oh in '75 .... more regionalism in selling seen by some dues hike to be voted upon Vern Gurnsey elected new president.

Anthony Frank, chairman, Citizens Savings and Loan, warned of continuing inflation and urged adoption of a national housing code, round-the-clock construction of homes, rather than the present day 8-hour shifts and an end to the increased taxes that result from home improvement. He also favors the variable rate mortgage as well as the flexible payment rate as the solutions to tfre mortgage problems.

Other speakers were Roger Holloway, Environment Systems, Inc., whose slide presentation was a fascinating look at the Japanese home building business. He warned that Japan would be very slow in converting to a 2x4 construction system. Dave Pease, editor of Crow's Forest hoducts Digest, reprised the aggressive job being done by competing materials in their attempt to take traditional wood products markets.

In a keynote address, Cal Colvin, president, National Forest Products Assn., attacked national forest policies as "arbitrarily and sometimes capriciously" withholding timber for sale, creating artificial shortages and driving up prices. The result is that some mill owners, heavily dependent on federal timber, are paying "much more" for it than they can hope to get back for finished products on today's market.

Calling this "a major gamble," he added: "The gamble is that, in the year or two from the time of bidding to sale of the product, lumber prices will rise to cover the high stumpage cost. Yet it can only pay off if there is increased inflation."

Bob Roberts, exec. v.p. of WWPA, in delivering the economic forecast,

related their expectation of alate 1975 recovery, and shipments of 16.8 billion board feet, up a scant l% from 1974. Housing starts are expected to hit the I,450,000 level.

He noted a number of encouraging trends as well as the expectation of a growing market for exports to Japan. As for prices, he added that "there is reason to expect a more volatile market than might be indicated simply by measuring the volume expectations for this year against shipments and price levels of previous years."

The board of directors approved and passed on to the membership, for its vote, a recommendation of a dues increase from 50d to60d.. Ifapproved, it would not go into effect until some time after the Fall meeting when, in the board's judgement, conditions have improved sufficiently for the members to bear it without undue hardshiP.

Elected new president was Vern L. Gurnsey, v.p., timber and manufacturing, Boise Cascade Corp., Boise, Id. Other officers are Robert J. DeArmond, Idaho Forest Industries, Coeur d'Alene, lst v.p.l A.M. Whiting, Kaibab Industries, Phoenix;2nd v.p.l Alan C. Goudy, Collins Pine, Portland, treasurer.

At large directors are: J. P. Andrews, Warm Springs Forest Products Industries, Warm Springs, Or.; Richard CarIson, Crown Zellerbach, Portland; Bert H. Dennis, Wickes Forest Industries, Dinuba, Ca.; S. H. Ellingson, Ellingson Lumber Co., Baker, Or.; Kenneth W. Ford, Roseburg Lumber Co., Roseburg, Or.; Frank R. Gilchrist, Gilchrist Timber Co., Gilchrist, Or.;John T. Guyol, American Forest Products, San Francisco; L. Sterling Hanel, Hanel Lumber Co., Hood River, Or.; Eliot H. Jenkins, International Paper Co., Longview, Wa. ; Peter Koehler, Evans Products Co., PortIand.

George Layman, Layman Lumber Co., Naches, Wa.; G. L. Oswald, SimPson Timber Co., Seattle; GuY B. PoPe, Pope & Talbot, Inc., Portland; John M. Richards, Potlatch Corp., Lewiston, Id.; John W. Snyder, Navajo Forest Products, Navajo, N.M.; L. L. Stewart, Bohemia, Inc., Eugene, Or.; William Swindells, Sr., Willamette Industries, Portland; Kenneth R. Walker, Paul Bunyan Lumber Co., Atherton, Ca.; Carl Wiley, Boise Cascade, Boise; James S. Whitney, Kaibab Industries, Phoenix.

The Fall Meeting will be in Scottsdale, Az., Sept. 27-30.

TOP MEN in the industry at meeting included Edward Hines Lumber's (1) Howell Howard and Harry Merlo, chairman and president, Louisiana-Pacific. (2) Henry Kissinger??, nope, just the irrepressible John Schick, putting on "Tope" Knauf. (3) Robert Hood, Ralph Loe, John Stephens, Bud Fisher. (4) Keith Kerr, Dan Green, Ray Ferguson. (5) Wally Norum, Bill Penoyar, Virg Peterson. (6) Herbert McKean, J.D. Snodgrass. (7) Chuck Conley, Dave Phares, Pat Young. (8) Dick Jackson, Bob McFie, Jim Harris. (9) Ben Cassinerio, Bill Broderick, Ron Lewman. (10) Wendell Paquette, Jim Frodsham, Paul Ward. (11) Ralph Cardwell, John Schick, sans mask. (12) Harold Masteller, Fred Dickinson, "Tope" Knauf. (13) William McGrath, Walter Black. (14) Mike Roach, Ken Laudenschlager, Bob Reid. (15) Jerry Guin, Dave LeBeck. (16) Tom Pray,Harry Kennison. (17) Gregg McKee, Jr., Ellen McNamara, Peter N. Murphy. (18) Mary Kennison, Alan Guinn, Madie Pray, Joline Guinn.

TUMBER DIVISION of Davidson Plywood

Wishes to thank its good customers for making our first anniversary year most successful one. We shall look foward to serving the lumber industry for many years to come.

1] elling home improvement pro)ou.rl and services in all irs varied forms including exterior, interior, appliances, tools and furnishings has become truly big business, with a market value in excess of eighteen billion dollars, and there is a growing incentive to improve the vast existing inventory of housing.

Home improvement ranks first in most consumers' preference for spending their growing discretionary income.

The objective of "Home Improvement Time" is to influence this disposable income by providing the merchandising tools to assist the lndustry in telling consumers about products and services to help create better living for the individual, and an improved community environment.

For each successive, successful year since 1966, the twelve month "Home Improvement Time" promotion, starting in January and highlighting May Home Improvement Month, has proven it can deliver: increased sales, more local community involvement-increased selection of product categories-more participation for every business with a financial interest in home imDrovement.

tTs HOME IMPROIEMENT NME

The primary individual Sponsoring Participant objective is to create an awareness and preference for individual brands and types of home improvement products and services.

Story at a Glance

Next month is the highlight of the year-around Home lmprovement Time program May Home lmprovement

Month is a promotion that has grown tremendously since its inception in'66 .... story tells where to obtain further information.

The "Home Improvement Time" industry promotion is keyed to prime selling seasons but it generates year 'round sales activity. It is supported by national editorial coverage and advertising with outstanding promotional efforts by everyone with an interest in the home improvement market place.

The thousands of contractor and dealer customers of the Sponsoring Participants are the ones who sell the giant share of home improvement products and services.

The wide range of promotion elements with Sponsoring Participant product and corporate identity are prepared to help dealers and contractors become better home improvement sales outlets.

The effort of each Sponsoring Participant to encourage contractors and dealers to become involved in all phases

of theprogram, assure each Sponsoring Participant an increasingly valued customer.

To maximize sales results, most participants develop a tie-in program with their present and prospect distributors, dealers and remodeling contractorbuilders.

For further information, write James A. Stewart, program administrator, Home Improvement Time, P.O. Box 102, Carnegie, Pa. 15106.

Home lmprovement Time

Sponsoring Participant Manufactu rers, Pu bl ications and Allied Associations since 1966 Abitibi Corporation'Alcan Aluminum Corp, tion Alcoa Building Products, Inc. 'Al Anaconda, Inc. Alside, Inc. 'American Gas A ciation American Hardboard Association 'Arr can lron & Steel Institute American Plyw, Association' American Standard Plumb Heating Andersen Corporation 'Architectl Aluminum Manufacturers Assn. 'Asphalt Roo' Manufacturers Assn. 'Bird & Son, lnc. 'Califo Redwood Association 'Celanese Coatings C, pany . The Celotex Corporation 'Certain-t Products Corporation .Crown Aluminum Inr tries Corooration E, l. du Pont de Nemourr Co., Inc. Electric Energy Association ' Er Products Company'FBS Financial, Inc.'Far Weekly Magazine Filon Corporation 'The Fl kote Company ' F ormica Corporation 'G Corporation General Electric Company 'Geor Pacific Corporation Globe Industries, Inc. 'H ings Aluminum Products, lnc. ' Home Cet Magazine House Beautiful Magazine 'House Garden Magazine Inland Steel Products C pany Johns-Manville 'Kaiser Aluminum Chemical Corp. ' Lear Siegler, lnc. 'Maha Mt f actu ring Co. Masonite Corporation ' Me Corporation Miami-Carey Co. 'Morgan Adhes Company .National Gypsum Company 'Ow Corning Fiberglas Corp. 'Reynolds Metals C pany Sears, Roebuck & Company 'Simp Timber Company 'Moen, Division of Sti dyne United States Gypsum Company 'I Plywood - A Division of U.S. Plywood-Chamr Papers lnc. .Waste King Universal .Western W Products Association'Westinghouse Ele< Corp. .Weyerhaeuser Company 'Whirlpool ( poration Z-Brick Company

You dont get to be Northern Galilomiab largest hadwood ttuholesalet without mouing your board feet.

Tiees orow standinq still. but wholesaler distribution yaids don't! Maiagement decisions, economic trends, construction cycles and supply shortages all affect their operation. '

At Higgins Lumber weve adopted new methods (inventory control, materials handling, etc.) when the change was a real improvement, but kept the best of the old. like personal service and dependabil ity.

Over the years weve developed reliable sources of supply forthe worlds best hardwoods-lumber and plyw6b<i. Our staff of experienced lumber men combine

speed and accuracy in handling every order.

Hiqoins Lumber has its own dry kiln and custom mill. We stotk several million board feet'of hardwoods, the West's largest inventory. And because we have it, we can deliver-and do-with our own fleet of trucks and trailers.

Up, Up and Away!

The home owner market-contractor and do-it-yourself repair, remodeling and additions-continues to grow at an impressive pace.

The Department of Commerce has reported that home repair and remodeling contracts for the third quarter of 1974 were 16% above third quarter 1973. For additions alone. the market sector where plywood has the major share, the increase was20%.

These trends are confirmed in a study of maintenance, (epair and remodeling by Robert Simonson of Tucker, Anthony & R. L. Day, New York stockbrokers.

The report, which describes this market as "the growth segment of the building industry," anticipates a 9% future growth rate in repair and remodeling compared with 6% for the past eight years. Maintenance, repair and remodeling expenditures are seen as "significantly less cyclical than those of new housing."

The do-it-yourself sector is seen as not only growing faster than the entire

market, "but expanding at an accelerating rate." It adds: "In the most recent three year period, the growth rate has been 12.8'%. This above average growth is the reqult of increasing leisure time for such activities as hobbies during a period of rapidly rising costs for hiring professional labor. The trend

Story at a Glance

New study calls repair, remodeling and maintenance "the growth segment of the building industry" .... kitchen remodeling market alone accounts for $2.3 billion business is "significantly less cyclical than new housing."

toward do-it-yourself should continue."

Pro. Remodeling, amonthly marketing newsletter from Home Improveme nts magazine, expects professionally installed remodeling to hit at least $9 billion in sales volume this year.

The growing momentum of the plywood home owner market has been increasingly recognized in recent American Plywood Assn. programs emphasizing closer liaison with dealers and distributors.

Market tests aimed at increasing the sale of plywood through dealers are in progress, with encouraging preliminary results. Plywood volume in home owner applications is already at an annual rate of 3.4 billion sq. ft.

Exterior products account for 58% of the market and interior products for 42%. Three categories, siding, roofing and kitchen remodeling, each represent billion dollar market segments, with kitchen remodeling alone hitting $2.3 billion.

NEWS BMIEFS

Numbers, mostly depressing, dominate the news...the permit rate for future construction means no hope for a housing recovery until after June, accotding to Michael Sumichrast, chief economist, Nt'1. Assn. of Home Builders...he called the rate "shockingly low"...

Almost matching the permits' record low. were the housing starts, the 2nd lowest rate on record: 977,000 in Jan. on a seasonally adjusted annual rate; down 2% from Dec., the figs. are 4B7o of the pace of I year ago...

Contracting for new construction slipped to a 4 year low, reports F. W. Dodge; much of the decline is concentrated in the long-depressed housing market...construction spending also declined sharply in Jan., down 2.7% from the mo. earlier and 3.4% below a year before...

Many wood producers are being forced to buy stumpage for more than they can get for the lumber at present prices, the Nt'I. Forest Products Assn. has testified before Congress...NFPA pres. Colvin said that "desperate mill owners are gambling" on higher prices l-2 years from now to cover their costs...

Final'74 figs. on mobile home production showeda 34% decline Jrom the previous year; the big California mkt. declined only l5% tho...Weyerhaeuser will cut bockcapital spending in'75 from $700 million to $450 million...

llot all the news is bad by a lang shot, the feds have cut the discount rate. the prime lending rate is down to 7h%. lowest since 6173. a bill to subsidize mortgages for 400.000 new homes is moving rapidly thru the U.S.

Congress... the trend to single homes from multiples means more lumber per housing start...

General feeling at Western Wood Products Assn. meeting {see report, pp. 12-13) was upbeat and recent consumer polls by the U. of Michigan reveal less gloomy consumers and a tentative retLtrn to spending... U.S. trucking industry is reported reviving after its worst slump since the 1930s...

The Soviet trade people have been in the Pacific Northwest touring and making tentative agreements to buy/sell/barter wood products for U.S.-made logging and mill equipment; USSR says it's ready "to sell America logs, cants, sawn lurnber or dry verceer in any quantity and over any time span"...

Imported Hardwood Products .4ssn.''s Scottsdale, Az., annual elected Pat Kirwin, pres.; Tom Welsh, senior v.p. : George Eliades, exec. v.p.: and Henry Dessauer, tres.; highlights were talks on ocean shipping, future problems/ opportunities; off-shore industry trends, mobile home markets, birch doorskin dumping, duties, veneer, hardboard, plywood & lumber...

The Ponderosa Pine lloodwork Assn. was merged into the l/ational l,loadwork Mfgrs. Assn. at NWMA's 48th annual; Harry L. Grove, Potlatch, said it wasn't the end of an assn., but "the beginning of a new one, larger and more totally representative of the industry"; PPW programs continue "with little or no interruption ".

Georgia-Pacific, Dant & Russell, Ketchikan Fulp (owned by Louisiana-Pacific and FMC). Alaska Lumber & Pulp and Schnabel

Lumber and Euilding Maleriala MERCHANT

Lumber must rroduce their records of Aluska timber tlcalings, especially bidding, for the feds; period covered dates from 1960 to now;subpoenae for the paperwork came from a federal grand jury in Portland...

A.C. Houston Lumber Co is building a new 25,000 sq. ft. store in Silver City, N.M....Pirie Tree Lutnber has opened a new branch store/gen. offices in Escondido, Ca....l,lational Lurnber opened a tlew store April 4 in Torance, Ca...Irnst IIome Centers hasopened a new 43,800 sq. ft. unit in Pocatello, Id., in a mall shared in part with Sears...

trlickes has purchased 33 of Evans Products wholesale bldg. mtls. centers in 20 states for $19 million; the units in No. Ca. are reportedly now answering the phone as Sequoia Supply Inc.... Evans has also sold its underconstruction offlce bldg. in Portland to Benjamin Franklin S&L and has also lined up additional financing and loan agreements...

Bonnie Sales Co.. Eureka. Ca.. is filling existing orders before closing "indefinitely" due to market conditions..-Pctpe & Talbot plans a $ 1.3 million "mini" mill expansion at their Port Gamble. Wa., m1ll..-Eckstrom Plywood, Los Angeles, recently signed on as a (.elotex distributor...

Biggers Horne Centir is adding an 8000 sq. ft. nursery dept to its Yuba City, Ca., store...l"he American Plywood Assn. has cancelled its regional meeting program for '75 due to business conditions... members of Nt'l Lumber & Bldg. Mtl. Dealers Assn. are expected to descend in force on Washington, D.C. for their 3rd annual Conference with Congre ss...

White House plans to make Thermal Efficiency Standards mandatory for all new bldgs. means (a) massive changes to the bldg. code and (b) that wood would replace metals and masonry as no. I material, but the likelihood of that happening soorz is about zero.

NO CIGAR chomper this

The Girl Who Sells Lumber

One recent foggy day, Chris Hodgson of the Georgia-Pacific building materials distribution center in Portland, Or., sold three truckloads of particleboard and two truckloads of plywood sheathing.

Now thiswould normally be nothing but a routine matter for an outside salesman in the nationwide distribution system of the company, and you wouldn't even mention it in a letter to your mother; except that Chris Hodgson is a woman.

She is one of the few outside "salespersons" in the forest products industry, traditionally a bastion of male chauvinism, bringing to mind hairychested loggers with calked boots on their feet and chain saws in their hands.

It all began when Chris graduated from Linfield College with a degree in psychology. The market at this time was soft for psychologists so Chris applied for a job at G-P's corporate headquarters in Portland. She was hired as a receptionist where her psychological training would, presumably, be put to good use. The fires of ambition turned into the damp astres of rbutine shortly and she became bored.

Soon she buttonholed Jon Kerl (manpower development manager) and asked him for ajob in sales.

Jon, who is shockproof, instantly switched his title to womanpower development manager and arranged for an interview with Rick Williams, manager of the nearest distribution center, which currently is expanding into near-

(Please turn to page 46,

lumber seller; she is Chris Hodgson, a successful outside "salesperson" for Georgia-Pacific's Beaverton, Or., building malerials distribution center.

GALEN BAR

APRIL

New Homes Month - April l-30.

Los Angeles Hardwood Lumbermen's Club - April 10, meeting, Velvet Turtle, Los Angeles

Western Forest lndustries Assn. - April 10-14, annual meeting, Mauna Kea Hotel, Hawaii.

Sacramento Hoo-Hoo Club - April I l, joint meeting with Feather River and Shasta Cascade Clubs, Blue Gum Lodge, Willows, Ca.

Los Angeles Hoo-Hoo-Ette Club - April 14, meeting, (place to be announced).

San Francisco Hoo-Hoo Club - April 16, meeting, The Storyboard Restaurant, San Francisco.

National Kitchen Cabinet Assn. - April 15-20, 2Oth annual convention, Mountain Shadows, Scottsdale, Az.

Montana Buitding Material Dealers Assn. - April 17-19' annual convention, Fairmont Hot Springs, Gregson, Mt.

Western Decorating Products Trade Show and ConventionApril l8-20, MGM Grand Hotel, Las Vegas, Nv.

Spokane Hoo-Hoo Club - April 21, meeting, Stockyards ' Imr, Spokane, Wa.

Western Building Material Assn. - April 2l-22, management seminar, Alderbrook Inn, Hood Canal, near Union. Wa.

Forest Products Safety Conference - April 24-25, 4lst annual meeting, Washington Plaza Hotel, Seattle.

Los Angeles Hoo-Hoo Club - April 25, golf, Los Cerranos Country Club' & dinner, Central Basque, Chino. Ca.

BIA's Western Building& Construction hoducts Exposition April 25-28, Anaheim Convention Center, Anaheim. Ca.

American Wood Preservers Assn. - April 27-30, annual convention, St. Francis Hotel, San Francisco.

National Sash & Door Jobbers Assn. - April 29-30, regional meeting, Chandler Supply Co., Boise, Id.

3rd Dealer Conference with Congress - April 30-May I, Statler Hilton Hotel, Washington, D.C. MAY

Spokane Hoo-Hoo Club - May 2, meeting, Stockyards Inn, Spokane, Wa.

Rogue Valley Hoo-Hoo Club - May 3, golf tourney, Larry's Restaurant, Grants Pass, Or.

Sth Hawaii Gift Show - May 4-6, Honolulu International Center.

30th Annual Northwest Wood Products Clinic - May 5-7, Missoula, Mt.

Los Angeles Hardwood Lumbermen's Club - May 8, meeting, Velvet Turtle, Los Angeles.

National Hoo-Hoo-Ette Clubs - May 9-ll, 13th annual convention, Red Lion Motor Inn, Redding, Ca.

Los Angeles Hoo-Hoo-Ette Club - May 12, meeting, (place to be announced).

Construction Specifications Institute Suppliers' ShowMay 15, Cal Expo, bldg. A., Fairgrounds, Sacramento, Ca.

Arizona Lumber & Builders Supply Assn. - May 15-17, convention, Double Tree Inn, Tucson, Az.

Oakland Hoo-Hoo Club - May 16, annual Reveille, Willow Park Golf & Country Club, Castro Valley, Ca.

Orange County Hoo-Hoo Club - May 16, lst annual ladies nite spectacular, Newport Harbor Cruise.

Spokane Hoo-Hoo Club - May 19, meeting, Spokane Community College, Spokane, Wa.

San Francisco Hoo-Hoo Club - May 21, meeting, The Storyboard Restaurant, San Francisco.

Black Bart Hoo-Hoo Club - May 23, annual meeting, Noyo Harbor Inn, Fort Bragg, Ca.

Inland Empire Hoo-Hoo Club - May 23-24,22nd annual ladies nite, Erawan Garden Hotel, Indian Wells, Ca.

Southern Furniture Manufacturers Assn. - May 27-30, productivity seminar, Marriott Hotel, Los Angeles.

Spokane Hoo-Hoo Club - May 30, meeting, Trio Restaurant, Spokane, Wa.

Wertern Lumber and Bulldang Maleriab MERCHANT

FAMOWOOD

the PROFESSI0I{AL'S Att PURP0SE PLASTIC

Boat builders, furniture makers, cabinet makers, etc. have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

f onvention time for LMA...

\-Our 35th annual convention is scheduled for the Sahara Tahoe Hotel, May 4-6.

The convention planning is progressing on schedule with an interesting program being arranged. A key speaker for the convention will be Andy Armstrong, v.p. of Armstrong Cork Co. Andy is a dynamic individual with more vitality than anyone we know. This is the year that every dealer should plan to join us.

quickly; won't shrink; takes spirit stains, and will not gum up sander. Waterproof and weatherproof when properly applied. -6:4

Ayailable in 16 matching wood colors and white.

BEVERTY MANUFACTURING COMPANY

9118 S. Main Street.Los Angeles, Calif. 90003, P.0. Box 73233 Manutacturers ol Famowood, Famoglare. Famosolvent Distributor and Dealer lnquiries Invit€d

Our attendance usually runs about 6O% of the membership which is unusually high but then we have a membership that enjoys the once a year "get together." If you haven't been with us at the convention in the past few years-join in the activities this year.

Give yourself a break. Spend a few restful days with us and get the cobwebs out of the head. The break will work wonders for you and your business won't disappear while you're gone.

Make a note on your calendars now for May 4-6. Registration forms will be sent to the membership in the near future.

If you are not a member of LMA or are from a neighboring sister association we welcome you to join us. Why not come up to Lake Tahoe. Send a note to the LMA office and tell them you want to join us.

Can be used under Fiber Glass !

Ready to use right out of the can, Famowood ! applies like putty-sticks like glue;

NTAIN $[AIE$

By KENT MOXEY executive vice President

'|. HE Select Committee on Small I Business of the U.S. Senate held a hearing on problems confronting small business recently in Denver, Senator Floyd Haskell of Colorado presided. It is gathering information to determine how Congress can be helpful in assuring that small business, as the backbone of our economic system, will prosper.

Some of the topics brought up by the many witnesses who testified were:

o The growth of big business-mergers, monopoly-tends to reduce competition and eliminate small businesses.

o Lack of capital availability. This problem is compounded by higher costs of inventory, wages, freight rates, etc. Mention was made of the plight of the rural small business which does not have the advantage of volume buying.

o Some policies of the Small Business Administration make it difficult or impossible to get assistance and fulfill the basic purpose of that agency.

o Ever more burdensome regulations and reports-OSHA, consumer protection, wage and hour, pollution control, pension reform, etc. Compliance with all these things creates a drain on small business that depletes its strength.

o A bank expert of many years in small business lending listed the following areas where small businesses need strengthening in order to survive and prosper:

(l) Recordkeeping and financial reporting

(2) Marketing and contract procurement

(3) Costing goods and services (this area needs expert and close attention that many small businesses do not have)

(4) Purchasing

(5) Personnel policies

(6) Knowledge of general business

conditions and ability to forecast

Dick Gittings, Gittings Lumber Co. submitted a written statement to the hearing. It was supported by organizations representing lumber and building material wholesalers. distributors and retailers.

It recommended an increase in the corporate income tax surcharge exemption from $25,000 to $100,000 retroactive to January l, l9'75. This would increase the amount of .capital available to the small business to help compensate for higher costs of inventory and overhead.

The statement also urged the committee to oppose legislation that would impose a capital gains tax on assets transferred at death and which would result in the demise of the small closely-held family coiporation beyond one generation.

THE ARIZONA

By FRANK DA executive vice Dresident

A cPNgReL run down on our up./-l,coming convention, May l5-f7 at the Doubletree Inn, 445 South Alvernon, Tucson, appears on page 30 of this issue. In this column, let me tell you about some of the very expert people we have on the panel discussion: Sound Credit Control.

Panel members include Fred Moor, v.p. and manager, Valley National Bank, Tucson; James Sullivan, credit manager, O'Malley Building Materials, retail div., Phoenix; Jack Sullivan, president, Midway Lumber Co., Tucson; Richard Chambers, president, Surety Acceptance Corp., Phoenix; and Mike DeBeelis, area manager, Dun & Bradstreet, Phoenix.

The moderator is Jack Evans, Jack Evans Ltd., Attorneys at Law, Phoenix.

We urge all of you to plan to attend

and to get your reservations in early. We hope to get a really good turnout for this annual convention. It promises to be one of the best we've ever had.

The program that we have for You is designed to aid you in doing a better job in operating your own business. Take advantage of it so that You can be more effective in your job.

I want to call your attention to our speakerfor the dinner on Friday night, May 16. It is Dr. Tom Haggai of High Point. North Carolina. He is a widely respected speaker who is both entertaining and informative. We urge you all to attend this really signal part of our 54th annual convention.

PLAN NOW FOR MAY HOME IMPROVEMENT MONTH

Arizono Lumber &

By RoSS KINCAID executive director

1/- HAIRMAN Cliff F-urlott's group

\r(13 strong) met during March in Portland and designed a strong industryoriented program for the May 18-20 All Industry Marketing Conference at Salishan, Gleneden Beach, Or. Highlights:

(l) At 3:00 p.m. on Sun., May 18, the Young Westerners' Club is responsible for a panel presentation and roundtables.

(2) Mon., May 19, will see panels and roundtables continued with a dinner and entertainment capping this informative and busy day.

(3) Tuesday will be a "Fun Day" with manufacturers, wholesalers, dealers and wives having many options: golf, tennis, fishing, tours, etc.

Mark the dates...it is a great annual all industry event.

For the Third Annual "Conference With Congress," the nation's lumber dealers, members of the National Lum-

ber & Building Material Dealers Assn., will meet in Washington, D.C. April 30 and May l.

During the two-day meeting, the dealers will hear briefings on national and international issues by industry and government officials. They also will meet with leaders of key regulatory agencies. A full day, May 1, will be devoted to reviewing these issues with their Senators and Congressmen, including newly elected members of both Houses.

Some of the matters of most concern to dealers are:

Credit and mortgage money

Economic controls

Rail reorganization plans

Land use legislation

Product Safety Commission standards

. U. S. metrication Montono 325 Fuller

NNONTANA NtrWS

By R.V. PETERSEN executive secretary

f)RESCRIBED courses of action

I for today's lumber and building materials dealer under existing market conditions are generally of similar pattern. Inventory control, product profitability, expense control, scrutiny of sales opportunities and potentials. Sound basic advice, particularly since one avenue of sales and profits is of limited access-new residential constru ction. This forces the dealer to concentrate on other areas of opportunity- not a new situation for Montana

dealers.

It does, however, bring focus on the need for maximum effectiveness and accomplishment from his sales force. This requirement extends through all levels of employment. The truck driver who delivers the order, the yardman who loads for the customer are essential, if sometimes inarticulate, salesmen in their customer contacts.

The need for firm, aggressive sales philosophy and policy carries the parallel requirement for competeirt, informed sales people at all levels. Typically, the training of yard employees is an

internal function and problem for every sales organization. Too frequent- ly, in our industry, education of employees is of the Topsy variety - "just growed".

Also typically, training is a happenstance developed as circumstance permits.

In an attempt to help alleviate part of this problem, MBMDA has been working with the State Department of Public Instruction to develop a Vo-Tec course designed for the building material industry.

The course would provide the student with product knowledge on materials of the industry. It would provide the fundamentals of selling, the basics of business management, the philosophy of public relations.

The total program would involve a combination of classroom training with on-the-job work experience and education.

Euilding Moteriol Deolers Ascociotion Avenue, Heleno, Monlono 59601, 11061 112.2120

Big Profits ln Shelving

Does your shelf shop pay the rent? If not, why not?

That's the question that's being asked by the representatives of Woodland Products Co. Pictured here is one of their latest shelf shop installations. Frank Robertson, president of thePomona,Ca.,firm,commented that shelving is no longer a specialty but practically a commodity by virtue of the dollar volume involved and noted that Woodland offers several types of shelving shops from the complete installation shown to a 4 x 5 specialty shop for limited areas.

The building and installation of shelf shops by Woodland began about two years ago at the request of one of their Iarger chain accounts. They developed a shelf shop 28' long and 3'deep to accommodate their massive shelving systems. A dramatic increase of up to 250% in sales in most installations has been their reward.

"Obviously," Robertson says, "an installation of this type cannot be put in free of charge. However, we have come up with an interesting formula for paying the rack off. The dealer, upon installation, issues us a purchase order for 'X'amount of dollars. We. in turn. memo bill the dealer so he does not actually pay any money out in cash. At the end of his first year of buying products from us, we credit his memo billing with 'X' amount of dollars.

"Most racks are then free and clear to the dealer within a 3 year period without any outlay, except in buying merchandise that will return to them a profit. We feel this is a workable solution for the supplier as well as the dealer. It gives the supplier protection in that the rack still belongs to him for a given period of time and it gives the dealer protection in that he's not going to buy a rack from a supplier who perhaps may go out of business or wouldn't be able to supply the product," Robertson concludes.

.At first, many dealers have been hesitant to go into a large installation and to devote this much wall space and floor space to a specific product line. However, as Robertson points out, when your average ticket sale is $40 $50 and your turn-over is 12 - 16 times ayear, tl.re question reverses itself and you must ask yourself, can you affofi not to install a unit that will return this type of profit?

A very provocative question, especially in these days of economic slowdown.

tlerrquarl-l,Uolfe lumber Co.

510 West Grove Orange, Calif. 92665 (2L3\ 62s-r494 (714) ss8-28ss (7r4r 998-1212

PROMOTION AWARD, Jay Rainey (right), president, E. L. Bruce Co., presents Dave Ferrari, president ol Virginia Hardwood Co., Monrovia, Ca., with the Bruce #1 Club Award, which it presents annually lor overall excellence in promotion and sales of Bruce hardwood flooring. Virginia Hardwood, also the grand prize winner of Bruce's Village Plank promotion, received a one-week vacation for two in London/Paris or Hawaii.

Long Dimension

Rough Dimension

Weslern Lumber and Building Materials MERCHANT

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Glulams As Framing Lumber

The glue-laminated wood beam, long favored by architects and contractors for large buildings, now is being introduced for framing systems in the residential field.

According to Richard C. Caletti, president of Standard Structures Inc., Santa Rosa, Ca., his firm's "Mini Lams" were used extensively in the construction of a new custom home in Redwood City. The Mini Lams, smaller versions of the kiln-dried glulam beams that Standard Structures has been producing since 1947 , were used as girders, headers and floor joists.

The general contractor estimated their use saved 22% in materials and labor for the framing of the sub-floor, and at the same time produced a superior job.

In two days, a four-man crew completely framed the sub-floor of the 2,075-sq. ft. home, including gluing and nailing plywood.

For floor joists, they :used2-1f2" x9-1f2" Mini Lams, 34' long, spaced 24" o.c. It cut down one-third on lineal footage and gave a rigid floor.

Carpenters like the ease of handling in long-stick framing, because the kd beams are one-third lighter than conventional timber. Kiln-drying also means that strrinkage is controlled, helping to eliminate twisting, warping and squeaking floors.

Industrialized Building

What will industrialized building do in 1975? A recent Idaco (div. of Boise{ascade) survey of the largest industrialied builders and component makers brought some 200 answers.

Almost one-half (45%) are preparing in their own plants for more business n 1915. Almost one-third (29%) expect their own volume to remain about the same, the rest (277o) expect less business.

Twice as many expect to increase their production of single family units rather than multi-family units. About I in 25 plans to push remodelling.

deailers amd ilook fion performance o..rlR

D&R supplies dimension lumber, precision-trimmed studs, cedar siding, shakes, shingles, moldings and many other specialty lumber items throughout the West . . by the most efficient transport . . . rail, truck or ocean barge.

For nearly 70 years Dant & Russell has marketed forest products f rom the Pacif ic Northwest manufactured for the western construction market.

PLANT TOUR of Morgan Wood Products, Cloverdale, Ca., highlighted recent Black Bart Hoo-Hoo Club meeting. Plaudits for program go to Bill Gittings, Del cole. Dinner and drinks concluded meeling.

PERS@NALS

Jim Hayes, retired from Boise Cascade and long active with WBMA in assn. activities, is now doing consulting work for Kusulos and Neill, Seattle.

Don Philips, Jr. is back at Philips Lum- ber Sales, Thousand Oaks, CA., after calling on mills and gluJam plants in Ca., Or., Wa., and B.C.

L. W. "Mike" McCullough is the new controller of Dant & Russell, Inc., according to J. S. Heigel, pres.

Carl Knoll, past president of the Western Building Material Assn., is recovering at home after a bout with phlebitus in Seattle General Hospital.

ErwinW. Storck has been promoted to personnel mgr., E. L. Bruce Co., according to C. J. Meister, v.P.administration.

Vi Neal is back at Stahl Lumber Co.. Los Angeles, after a 4 mo. layoff for a cataract operation. It worked out well and Vi says, "l'm glad I had it done."

George Steele is the mgr. of American Forest Products' National City, Ca., operation. Jack Berutich replaces him at Cerritos, Ca., as gen. mgr. Ed Boies, the former National City mgr. was feted with a farewell party, Feb. 28.

Fred Hemborg is now an industrial sales rep in So. Ca. for Roseburg Lumber Co.

Western Lumber and Buildlng Materialo MERCHANT

Bob Hunt, WWPA, Portland, spoke before the Seattle Chamber of Commerce recently in an Exports for Japan Seminar.

Ross A. Johnson is the new Portland rep. for the National Woodwork Mfgrs. Assn., which now includes the old Ponderosa Pine Woodwork Assn.

John W. Lowe is now resident mgr. of Publishers Forest Products' Burney, Ca. mill.

B. Paul Fratello is the new Western regional sales mgr. for Structo.

Leroy Damm is the mgr. of the new Boone's Ferry Building Supply, Wilsonville, Or.

Ralph Froiland, Jr., mgr, Malibu Lumber Co., Malibu, Ca., is again a director of the local Chamber of Commerce.

Darrell Covington is the operations mgr. for Acropolis Wholesale Lumber Co., newly started by Chris and Richard Paras. Jim Rasmussen and Bud Jacobson are working in sales.

Roger Minehane is the new branch mgr. at Georgia-Pacific's Tacoma, Wa. distribution center.

Sam Hauert, Grant Road Lumber Co., Tucson, Az., was a recent vacationer in San Francisco.

John Osgood, Robert S. Osgood, Inc., Los Angeles, has been Down Under on a trade mission sponsored bY the Australian Government. The Aussies invited him to help them with their timber export to the U.S. Kurt Gelbard recently celebrated his I 8th year with the Osgood firm.

Pete Falconer, Falconer Forest Products, Fullerton, Ca., has a personalized license plate that says: I by 12; perfect for someone who got into the business selling pine boards.

Charles Sutliff is the mgr. of the new store Pine Tree Lumber Co. has opened in Escondido, Ca.

James F. Craft is the new president of Kraftile Co., Fremont, Ca. He succeeds his father, C.W., who was president for 39 years.

Richard Krull is now a v.p. of Plum Creek Lumber Co., Columbia Falls, Mt., according to Fred A. Winegar, pres.

Jack B. Schneider has been named pres. of Jim Walter Window Components, a div. of Jim Walter Corp.

Nick Carter, Clear Fir Sales Co., Springfield, Or., recently squeezed in a vacation.

Dan Smith has been promoted to asst. to the sales mgr., McElroy Lumber Co., San Jose, Ca.

Rick Williams continues as mgr. of G-P's Portland distribution center since its recent move to Beaverton.

Dean Huber, a Lake Oswego, Or., consultant. is back at home base after some recent travelling.

Robert H. Platt, former pres. of Magnavox, is now vice-chairman of Lone Star Industries, parent of National Building Centers.

Doug Parsons is now repping Philstone Nail Corp. in Wa., Id. and Or.

Howard llofmann, WWPA, plans a Denver area business trip for late April.

Harold M. Frodsham, South Bay Redwood Co., Orange, Ca., recently returned from a trip to Russia.

Doug Berquist and Tom Gilstrap are manning Far West Fir Sales's new Portland branch office. Hq. are in Huntington Beach, Ca.

Alan B. Cook is now gen. mgr., bldg. materials group., DiGiorgio Corp., according to Robert C. McCracken. Tom Philips, Northern Lumber Sales, Corona Del Mar. Ca.. is back from a Bay Area business trip.

Bill Bright, Western lumber div., Masonite, Ukiah, Ca., has returned from vacation.

Jim DiMatteo is now the n'tl. sales mgr., particleboard, for Lousiana-Pacific, Cloverdale, Ca.

Dennis Mawhinney, Vancouver, B.C., is the new pres., Western Lumber Marketing Assn., succeeding Mason Jones,Portland. New lst v.p., Curtis J. Heneghan, Seattle; 2nd v.p., Herbert E. Charnstrom, Portland; 3rd v.p., Ted Hansen. Dick Laird is sec.. Jack Curran is treas.

William T. Uphill is the new v.p., forestry and timberlands, Canada, for Pope & Talbot, according to Richard W. Reiser, v.p., Canadian operations.

Richard S. Gittings, Gittings Lumber Co., Denver, Co., recently testified before the Senate Select Committee on Small Business in Washington, D.C.

Jim Hormuth is now sales mgr. of the construction div., for Reliable Wholesale Lumber Co., Temple City, Ca., according to Jerome Higman, v.p.

Fred Zito has joined the plywood dept., Gold Rey Forest Products, Beaverton. Or.

Del Cole, Rounds Lumber Co., Cloverdale, Ca., hasn't changed his name, we just had a typo in his name when it appeared in last month's Letters column. That's a horse on us, Del.

Robert A. Jorgenson is the new asst. v.p. of Plum Creek Lumber Co.. Columbia Falls, Mt.

Pete T. Funke is now marketing mgr., residential roofing, for Certain-teed Products.

Bob Plunkett is the pres. of newly- formed Rocklin Forest Products. Roseville, Ca.; sales mgr. is Jerry Wilcox, the third principal is Jim Hayes.

Roger Hancock, Arizona Millwork, Phoenix, has completed a recent L.A. area business trip.

Art and Harlen Jensen, cb-owners of Valley Building, Rigby, Id., have won Boss-Of-The-Month awards from a local education club

Charles D. Bartholomaus is the new business mgr., Hobin Lumber Co., Philomath. Or.

Len Mills, who covers Eastern Co. for Komac Paint Co. has won the company's Salesman of the Year Award.

John Schick, Louisiana-Pacific, is back in Portland after a So. Ca. vacation trip.

Ken Kirk is a new salesperson at Eckstrom Plywood, Los Angeleg according to Marie Eckstrom, pres. John Wilton, Georgia-Pacific, San Leandro, Ca., vacationed recently in Portland.

Ralph McClure is the new pres. of the Woodwork Institute of California. New lst v.p. is John Murray; 2nd v.p. is Al Ebneter; treas., Ed Bernhauer. Directors are: Richard Garlick, James Eastburn, George Laughton, Warren Olson and Harry Pulaski.

Norm Wendell has moved his Wendell Forest Products from Whittier, Ca., to Garden Grove.

Gene Zanck, Pre Built Structures, Spokane, Wa., and Jim Jones, Foster Lumber Co., Vallejo, Ca., recently attended a Hoo-Hoo officers meeting at Gurdon, Ar., birthplace of the lumbermen's fraternitv.

Larry Cessun is now in sales- for Bud Frank Lumber Co., Sacramento, Ca. Samuel G. Craven. Jr. is the new directorofpurchasingfor Pope & Talbot, Portland, according to Peter T. Pope, chairman/chief exec. officer.

Dennis Kirk has joined softwood sales for United Wholesale Lumber Co., Montebello, Ca., according to sales mgr. Miles E. Butterfield.

Ncw Fn@du@ts

ond selected soles oids for better mdrkefing

Garden Sprinkler

Melnor Industries has a new sprinkler specifically designed for use in watering vegetable gardens. It is a 47" high watering device consisting of a 36" aluminum shaft with a 2-arm gold anodized revolving sprinkler attached to the top. A 9" heavy duty aluminum spike is at the base for inserting into the ground. This spike is designed for extra grip and hold.

A heavy duty aluminum foot tread assists in inserting the spike into the ground, and also acts as a guard for the water intake hose connector valve.

Model No. 369C has a suggested retail price of $5.99, and carries the Melnor l-year guarantee.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 4?6, Newport Beach, Ca.92660.

D-l-Y Slate Floors

The Stoddard Slate ComPanies have boxedlA' gauged slateflooring for both professional floor tile contractors and d-i-v.

The new Keystone 10 Pattern contains a total of 17 pieces of/a" gauged black slate. Each package contains enough slate to cover an area of 10 sq. ft. in the pre-arranged pattern illustrated on the carton.

Specifically, there are three I 2" x 12" pieces, two 9" x 9"s three 6" x 12". three 6" x 9". three 9" x l2"s and three 6" x 6" in each of the 40 lb. cartons.

The labor-saving feature offered by the large 12x 12 slate will ease installation.

Each piece is pre-cut from American slate obtained only from the Albion Vein Quarry and features a natural cleft front face and a smooth bottom side.

Installation can be with either floor tile mastic or conventional mortar.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach, Ca.92660.

Insulation Packaging

Bright, new packaging for Certainteed Products' residential fiber glass insulation products is designed to increase consumer appeal. The attractive new packaging is red, white and blue.

The benefits of fiber glass insulation to the homeowner are prominently high-lighted on the package. Phrases

such as "Save Money!," "Cuts Heating and Cooling Costs" and "Easy to Install," for example, are printed in large type to attract a d-i-yers attent1on.

Another addition to the packaging is the use of diagrams to illustrate the installation instructions that are printed directly on the bag.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Garved Entry Doors

Bel-Air Door Company's beautiful, hand-carved entry doors come in l5 different designs; 6 in the walnut antique finish and 9 in the smooth, hand-rubbed walnut finish.

The Alcala, Lerma, and Squire doors are also available with the safetysecurity, view grille. Standard size is 36" x 80" x l-314" as well as their large inventory of under- and oversized doors that come in the same beautiful designs.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach. Ca. 92660.

From Sweden

With

Vinyl Tarkett, one of the world's largest manufacturers of resilient sheet vinyl flooring products, has announced an aggressive, long-term program to capture a healthy share of the commercial sheet vinyl market in North America.

An expanded sales drive, heavy advertising and promotional efforts, and the establishment of full national distribution were cited as the three tools to be used in the Swedish firm's sales expansion drive.

The products have a vinyl content higher than most competitive products and claim to outwear all competing materials in Taber abrasion testing. Any product in the line may be heatwelded to produce impenetrable, seamless hygienic floors.

For use in renovation contracting, Tarkett products can be installed over virtually any existing floor coverings. As a result, "overnight" installations ate a real possibility in hospitals, schools, and similar locations where the area to be covered is in near-constant use.

Pioneers in the field of sheet vinyl flooring, Tarkett is among the largest manufacturers of resilient sheet vinyl floors in the world.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Metal Coated Murals

Creative architectural artwork is now available in molded fiberglass, with metal coatings, from Structural Engineered Fiberglass. These murals, fascias and panels offer lower costs and continued low maintenance costs. Surface finishes range from rough stucco to flat smooth, hi-gloss, nontextured finishes.

The metal coating is available in brass, bronze, copper, pewter and aluminum, and once applied to the molded fiberglass this surface has all the enduring qualities of an actual metal casting. This pure metal coating is chemically bonded to the molded fiberglass and shows virtually no reaction to impact and abrasion and is unaffected by severe weather conditions, according to the company.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Fix-lt-Kit Display

Dow Corning has a new Spring Fix-it-Kit Counter Display, (Catalog No. 8140). This handy table top or shelf merchandizer occupies 2 sq. ft. of space and comes stocked with 24 3-oz. tubes of Dow Cornin! white silicone rubber bathtub caulk and 24 3-oz. tubes of Dow Coming clear silicone rubber sealer.

This product line is claimed to be turning three times faster than the national average for paint and paint sundries merchandise.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Drum Storage Systems

The five different rack sizes available, ranging in drum capacities of 3 to 12 drums per rack, makes it easy to utilize existing space or fit complete systems into new drum storage rooms.

The racks are shipped knocked down to save on freight costs and are quick- ly bolted together following instructions included.

Each rack will handle 30 to 55 gallon drums weighing up to 750 lbs. each, and is finished with a black rust resistant non-chip paint.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Residential Window Awnings

Carefree of Colorado has a unique roll-up window awning for residential and commercial installations. They compliment Carefree's existing automatic, retractable patio awnings, and complete its residential awning line. They operate from inside the home by means of a convenient pull strap. You may adjust the awning in any one of three pre-set canopy positions, or roll it up, automatically, by pulling the cord, till the canopy is stored

Lane-Stanton Lumber Company

Vance Lumber Company

Custom Mills, lnc.

Select Pallet Company

Panel Tex

ldeal Pallet Systems, Inc.

Far West Fir Sales Company

International Forest Products, Inc.

neatly and safely in its protective anodized aluminum case.

All awning hardware is of extruded, anodized aluminum. The canopy is made of a durable vinyl fabric which has been reinforced with a polyester scrim middle layer. This fabric is mildew and tear resistant. You may select from a variety of standard and special order colors in solid or striped patterns.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 475, Newport Beach, Ca.9266O.

United Wholesale Lumber Company (Montebello)

United Wholesale Lumber Company (Visalia)

Reliable Wholesale Lumber Company

We have already developed these plantsWho is next? Perhaps your expansion plans will be next tor' us. Lef's discuss if.

Old School House Desk

One of the most popular of all desk designs, the traditional lift-top grammar school desk, has been redesigned as a popular household offering in the new, low-cost "Inner Space" line of quality knockdown furniture by Wellington Forest Products.

Crafted of vinyl laminated wood particle board and measuring 31" in height, Olde School House Desk has the look of a valued antique piece and is an ideal designer touch for any area of the house.

It features a roomy compartment topped by a hinged lid with special

we.tern Lumbel and Building Materials MERCHANT

support. A built-in bookshelf is suspended between handsome side panels; Olde School House Desk assembles in minutes, anyone can do it, it requires no glue or nails. Scratch-, mar- and water-resistant, the desk is completely non-toxic;its oak finish looks and feels like expensive grained wood. It is compactly packaged, with full illustrated assembly instructions.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Versatile Insulation Batt

Certain-teed Products has a versatile new fiber glass insulation batt with dimensions that offer a wide range of home applications.

Called "Fiber Glass Home Insulation,:' the new unfaced batts measure 3%" x 15" x23".Tll'e 3%" thickness gives it a thermal resistance rating of R-l l. The insulation's unique new size (15" x 23") makes it suitable for use with either 16" or 24" on-center framing.

While providing additional versatility, it also allows dealers to stock fewer sizes and thicknesses while still being able to supply customers with their insulation needs.

The insulation's versatility also applies to its uses throughout the home.

WRJTE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Real Cork Veneer

Exxon Chemical Co. has added a special finish Cork high-pressure plastic laminate : Planked Corcho.

The new laminate is a printed version of the revolutionary Nevamar natural cork laminate introduced in t97 3.

It has a veneer of real cork under its melamine surface; and new Planked Corcho reproduces the natural pattern in a unique striped arrangement. It offers the design opportunities of a special dimensional finish, but at prices close to standard laminates.

Rich natural browns and the planked pattern of deep-grained sections give it a soft, natural look. A matte finish gives the laminate a soft, natural finistr" Like all Nevamar laminates. however, the new pattern meets or exceeds N.E.M.A. standards.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.9266O.

Silicone Lube

Dow Corning introduces Silicone Lube, catalog no. 8685. Available in a 16 oz. aerosol can, it is a high quality release/Iubricant spray that stops sticking and squeaking, weatherproofs and helps prevent corrosion. Suggested retail. $2.95.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Joist Hanger Line

TECO has a full line of joist and beam hangers called "Teco-U-Grip" accommodating lumber sizes ranging from nominal 2x4's to double 2xl4's.

Technicians have engineered each size hanger so that there is a balance between the load carrying capacity of the hanger and the capacity of the joist or beam it is designed to support.

Manufactured from zinc-coated steel ranging from 18 to 14 gauge, thejoist hangers make use of special nails to insure recommended load values. Nails are packed with each carton of hangers to make certain that the right size nail will be used with the product.

According to Teco, framing of floor and ceiling joists with their hangers

is more economical than when using conventional methods because of the time and material saved.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

FREE READER SERVICE

For more information on N€w Products and New LiteraturE. write fne Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please m€ntion issue date and page number so we can process your request tasterl Many thanks!

All But the Bark

Meat processors who boast they use "every bit of the hog but the squeal" have been matched by a maker of windows and doors who uses every bit of the tree but the bark. And it's done with "hogged" waste.

Hogged waste, explains Robert Day, who heads Scovill's Caradco div., comes from the solid wood chunks left over from window manufacture. Once a disposal problem, this wood is now converted, or hogged, into fiber which forms the base of a unique molding process for manufacturing interior doors.

"We generate 50 tons of wood waste every day at the plant here," Day said. "Of this we now can, and do, use 30 to 35 tons a day in making doors. The remainder is sawdust and shavings that we either burn as fuel or sell to roofing manufacturers, and as plastics extender."

In the new door-manufacturing process the Ponderosa pine fiber is blended with a resinous binder, resulting in a felted material that is molded under high pressure to produce one-piece door surfaces that are then utilized into finished doors. The result of raised-panel Colonial design showing wood grain, is said not to split, check or shrink, and to resist warping.

"Formerly only 25% of the total tree could be used in door-making operations," Day added, "But now 9 7 Vo is b eing utilized. "

RAILROAD and lumbermen lrom a wide area of No. Ca. made the recent Oakland East Bay Hoo-Hoo initiation of 4 new members. Held in historic Jack London Square, the party included (1) Jim Peterson, Don White, Karl Drexel, Steve Hagen. (2) Jim Harrison, Gene Campbell. (3) Manuel Lavrador. (4) Marty Olhiser.- (5) George Medeiros, Wendell Olson. (6) Howard Smallridge, Danny Hudgins. (7) Karl Drexel, Bob Bonniksen, L-P, Samoa. (8) John Prow, Bob Henderson, Katy RR. (9) Charlie Smith, Rodger Foster. (10) Bob Mathies, Frank Timmers, Ed Blunt.

An up-to-date look at Northwest hardwoods

Alder is a very versatile wood with some excellent machining and gluing properties. It generally is equal to or better than the eastern species of black walnut, cherry, birch and maple. A distinct advantage is its finishing properties. It takes a great variety of finishes and stains for matching with other specles.

It is however, a relatively light wood weighing about 28 lbs. per cubic foot. This is about the same as yellow pop' lar. In contrast, sweet gum has a weight of 36 lbs. per cubic foot and black walnut, 38.

During bad winters all logging may be down also causing a shortage and during the summer it is risky to deck logs more than a month because alder stains very quickly in warm weather. The logistics of log procurement and use are not the easiest.

The mills are not large. They average 3 to 12 million feet a year, although one company produced 40 million board feet last year in their two mills. We also have one of Ervin Dargan's roundwood operations in Oregon which is associated with a sawmill. The company can sell all the rounds it can make. Unfortunately, there have been problems in log procurement, and the sawmill has priority on logs.

I am sure you are all familiar with the Forest Products Laboratory publications on dimension stock yields from hard maple and black walnut lumber. The laboratory also conducted a similar study for us on alder and one of the producers has computerized the data for use in the company cut-stock plant. They also provide a customer service. A furniture manufacturer, for example, can submit a cutting order, and the comDuter will determine the

optimum lumber grade mix needed to fill that order.

As I have mentioned, the traditional market has been California, although quite a bit of alder is used in the Northwest, particularly for the manufacture of kitchen cabinets and turnings. A large new turning plant went into operation in Eugene, Or. in 1973.There are also a number of smaller furniture plants which use either alder or maple. A limited amount is also manufactured into veneer.

The Northwest hardwood industry has made significant progress: much of it through the efforts of their Northwest Hardwood Assn. which is headquartered at 747 St. Helens St., Tacoma, Wa. The association has about 90

Story at a Glance

In this second of two Parts, Ralph Peter of the USFS gives a valuable overview of the species of Pacific Northwest hardwoods, their uses and markets .. . . the material was originally presented to the Second Annual Hardwood Symposium, Cashiers, N.C. members, consisting of producers, users, brokers and wholesalers: all interested in alder and its future.

So what might the future be? The crystal ball is a little cloudy, but perhaps we can get a few glimpses.

by Ralph Peter U.S. Forest Service Portland, Or.

ronmental considerations now prohibit logging on many of these sites.

(2) (3)

Most of the alder is found below the 2,000 foot elevation, and much of this land now is being lost to fbrestry. Industrial, residential and agricultural demands place a higher value on such lands.

The demand for alder pulpwood (or any pulpwood) is increasing, and more alder is going into the chipper, some of it sawlog size.

Also. much of the alder is not readily available because of land ownership or accessibility problems.

The above remarks seem to indicate a potential reduction in supply of alder sawlogs. However, I am quite optimistic. At present consumption, 26 brllion board feet will go a long wayeven if a portion of this never becomes available.

Forexample, a1972 study of Washington State's Hardwood Resources and Markets (DNR report no. 23) shows an evenflow harvest estimate of over 400 million board feet per year. But at the same time, the report also hedges stating that much of the land will be devoted to urban use by the end of the year 2000, thus reducing this estimate. We don't have a similar study for Oregon, but I expect we can use the same data to get a "ball park" estimate for that state.

SECOND OF TWO PARTS

The production of alder-maple lumber probably has reached a plateau and this can be sustained. Significant increases in lumber production, except for short periods, should not be expected for several reasons:

(1) The best alder sites are along the streams and rivers. Envi-

It has been said, and I know it's true, that some alder lands are being converted to softwoods. Present economics do favor the growing of Douglas-fir. But these conditions can change. One company will be planting several hundred acres to alder this fall. It is a first for Northwest forestry and may establish a trend away from the monoculture of Douglas-fir. It may be that a new day is dawning for the Northwest hardwoods.

(4)

New LEtcneftutr@

ABS Versatility

A collection of minicase histories of ABS thermoplastic profile applications is described in a24-page booklet by Borg-Warner Chemicals.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your requesl faster! Many thanks!

Wrenches and Pliers

Hand Tools Institute's 27-p booklet "Proper Uses and Common Abuses of l{renches and Pliers" describes bath common and principal specialized wrench and plier types, their intended uses, cautions against misuse and when a tool should be repaired or replaced. Write HTI, 331 Madison Ave., N.Y., N.Y. l00l?

El Fako Panels

A new illustrated color pamphlet on the Professional Series of Roxite manmade masonry panels is now available free for builders, contractors and building supply dealers.

Inlerior Door Jamb Slandard

A new industry standafd covering flat and split interior door jambs has been published by Western Wood Moulding and Millwork Producers, Portland, Ore. Single copies, 25c, elo pOt JL_P.O. Box 25278, Portland, Oregon 97225.

Ventilate Your Attic

KoolO-Matic has a new 8-p., full- line catalog featuring their entire line.

Using Gyprum Board

The Gypsum Association has announced the availability of an important new publication of great value to the construction industry as well as anyone who pla:rs to use gypsum board in a construction project of any

kind. "Recommended Specifications for the Application and Finishing of Gypsum Board", l6 p.. contains numerous sketches to illustrate correct procedures. Write the Gypsum Assn., 1603 Orrington Ave., Evanston, Ill., 60201.

A Super Door Poster

Bel-Air Door Co. has just released its new "Wonderful World of BeFAir Door" poster showing the complete line of quality doors. This poster contains colored photos and names of each door. It folds out to poster size for easy reading and selection.

Wine Rack Plans

A l2-page 501 booklet illustrating more than a dozen easy-to make redwood wine rack plans, complete with directions and material lists. is offered by Louisiana-Pacific Corp.

Steel Door Stylee

A 4-p. free brochure from Benchmark steel doors shows the most popular styles created by ad ding primed lights and plants to flush doors, as well as options for sidelights and steel K.D. Irames.

Guide to Window Shades

A new point of purchase guide lists alphabetically, by hemshape names, all of Joanna Western Mills' window shade cloths, with each cloth's color range in one column, and suggestions for specific trimmings in others. Copies can be obtained on request by contacting Joanna Western Mills, Vl^1! .5. Jefferson St., Chicago, Ill. 606 I 6.

Insulating Glass

To help illustrate estimated annual savings when Thermopane insulating glass is used in windows rather than single-pane glass, LOF has developed an updated "Thermopane Savings Chart."

Conglruction Seelants

Atlic Ventilation Folder

"Flush Out Attic Hest...Conserve Cooling Energy," a 2+olor illustrated folder on automatic attic ventilation by Home Ventilating Institute (HVI) standards, is available at less than a penny apiece in quantity. Write Home Ventilating Institute, 230 North Michigan Ave., Chicago, IIl. 60601.

Lifl Truck Features

A color brochure on the Namco lift truck points out its maneuverability, operator visibility, smooth control, and greater operator safety. It is designed to go where other lift trqcks can't maneuver.

Steel Bullding Produclc

The American Iron and Steel Institute's free steel building products list contains the names and addresses of manufacturers of such steel building components as; steel joists, non-load bearing and load bearilrg studs for framing, entry doors, fireplaces, plumbingware such as bathtubs and sinks as weil as siding and rainware.

1975 Andersen Catalog

A 56-p., free catalog from Andersen Corp. provides complete information on their Windowalls and Perma-Shield windows, gliding doors and shutters.

Materials Handling

Jarke's free new catalog seryes as a planning handbook and product selector for material handling and storage in all industries; commercial and retail distribution centers; warehousing and processin g activities.

Glaes Reptacement Tips

Oriented toward "do-it-yourself" homeowners, Libbey-Owens-Ford's guide offers eight helpful hints on installing replacement window glass in a safe, proper manner.

Swimming Pool Gartridges

A free Johns Manville brochnre on Aqua{el filter cartridges for swimming pool water helps explain the longer life and easier cleaning these cartridges provide.

Co. It details applications such as Hallowelt hac a free riew l}-p. accoustical, glazing, exterior wall condensed catalog on steel shelving, systems, roofing and doors-and pro- industrial furniture and storage vides technical illustrations of each. systems.

Lett@l's

SORRY, GUYS

The Merchant Magazine

David Cutler, editor-manager

4500 Campus Dr., suite 476 Newport Beach, Ca. 92660

Dear Dave: Reference is made to an item which appeared in the "Personals" section, page 32, of your February, 1975 issue regarding Lynn Black and Gail Overgard "being newly-elected directors (the only ones from the West) of the Hardwood Plywood Manufacturers Association." There are three additional directors for 1975 from the West who were elected at the Association's 1974

Western Lumber and Building Materials

Annual Fall Meeting in Montreal. They are: Wayne Brown, D.G. Shelter Products (Hearin Div.), Portland, Or.; Henry Dotter, Roseburg [lmber Co., Coquille, Or.; C. Herb Warwick, Vanport Industries, Inc., Vancouver, Wa.

Cordially,

Clark E. McDonald, CAE Managing Director Hardwood Plywood Manufacturers Association

2310 S. Walter Reed Drive Arlington, Ya.22206

HOO-HOO NAME CHANGE

Dear Dave, Almost universally, anyone outside the lumber industry is inclined to regard the name Hoo-Hoo as a joke, and it most certainly should be changed. "Forest Industry Fraternity" as a

MERCHANT

name, on the other hand, sounds somewhat exhalted, although I do not have a better, or shorter suggestion at the moment.

Perhaps you could ask your readers for suggestions, get together the right group to select one, and pass it on to Hoo-Hoo International.

Hamilton H. Knott Yosemite Lumber Co.

4840 N. Blackstone

Fresno, Ca93726

lle hope our readers will continue to use our Letters column as a Jorum on the re-occuring questiot't of a change of name for the Hoo-Hoo fraternitl'. Let's hear what yoLt think. -ed.

MORE ON HOO.HOO

Dear Dave.

It has been indicated that the young people coming into Hoo Hoo now are not satisfied with the name.

For what it is worth, here is mY opinion on Joe Mayfield's letter in the February issue of The Merchant.

I know that young people have taken over many clubs and have developed an atmosphere of college fraternity activity at meetings and at Concats. We had several such Concats by the young enthusiasts (ask Len Putnam, Snark at the time and in attendanm), one such Concat with 21 kittens, l l of whom never attended a second meeting and did not pay the first year dues.

Sure, we must have and want Young people, our lifeline, but theY need experienced leadership and guidance. They must have their bosses in attendance to bring about dignity and decorum, fellowship, etc. Again, that's what Hoo-Hoo is all about.

Present Hoo Hoo situations are a little like conditions in Washington, D.C. today. The young have Pushed the good experienced into the background (they have taken over), and I am one to believe they don't know how to get the job done.

I would strongly advocate that any club changing its name to something other than a Hoo-Hoo Club be immediately disassociated with Hoo-Hoo International and barred from using the Hoo-Hoo name in any manner.

Al Kerper

3371 Thomas Ave. Anderson, Ca.96OO7

Positions wanted 250 a word, minimum 22 words (22 words = $5.50). All others 35d a word. min. 20 words (20 words = $7.00). Phone number counts as one word. Boxed ads $l extra. Fancy headline or borders $2 extra. Box numbered ads add $1.50.

G0assflf fied Adveo'tfisem@mts

Names of advertisers usins a box number cannot be released. Aldress all replies to box number shown in ad in caie of The Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca.92660.

Deadline for copy is the 20th. To csll in an ad: (714) 549-8393 or (415) 346{000.

HELP WANTED HELP WANTED POSITIONS WANTED

SEASONED LUMBERMAN with experience in all phases of contractor sales wanted for L.A. area. Reply with resume to Box 155, c/o The Merchant Magazine.

EMPLOYMENT OPPORTU NITY

Well established So. Calif. door mfgr. expands again. We need first class employees for these positions: Purchasing agent, prefer technical experience; a sharp Management Trainee; Inside Sales (Order Desk); 0utside Salesman; Sales Manager with proven track record; Production Manager. Our employees know of this ad. All replies confidential. Write to Box I 5 3, c/o The Merchant Magazine.

ESTABLISHED wholesale distribution yard with custom mill needs a salesman in the greater Fresno area. Profit sharing. Reply Box 152,c/o The Merchant Magazine.

LUMBER WHOLESALER with distribution yard in No. Ca. & L.A. area seeks experienced salesman with following: specializing in industrial or retail sales. Send resume to Box 154, c/o The Merchant Mapnzine

WELL KNOWN industry firm needs combination secretary/girl Friday/lumber girl for its San Pedro office. Good working conditions. Reply Box 151, c/o The Merchant Magazine.

IMPORT PLYWOOD SALESMAN

We need an experienced plywood salesman in San Francisco Bay Area for import sales coast to coast. Good opportunity for the right person. Send resume to Box 156. c /o The Merchant Maeazine.

BUSINESS OPPORTUNITIES

LUMBER AND building materials business for sale or lease. Sales volume excess $2.5 to $3 million. San Francisco Bay Area, long established, well located. Heavily retail. Very good return on investment. Write Box 157. c/o The Merchant Magazine.

POSITIONS WANTED

QUALIFIED retail lumber and building materials, hardware man wants position. Excellent knowledge of retail operation. Write box 148, c/o The Merchant Magazine.

YARD foremaa wishes to relocate. Excellent knowledge of all species of lumber and phases of operation.

FOR SALE

PLILL TRAILER, utility, 2l' flatbed, rear rollers-comb. cinches, etc. Excellent condition. TRUCK BED - universal, 18' flatbed for a 3-ax1e truck; rear roller, comb. cinches, headboard, etc. Excellent condition. Guerin Transportation Co., P.O. Box 339, Cucamonga, Ca.,917 3O (7 14) 987-6333.

FORKLIFT Gerlinger Model PII 862 Ser. 296 - $4,000. LUMBER CARRIER Hyster Model MHC 6878 Ser. 28742 - $750. Call (213) 655-9605.

SERVICES OFFERED

LUMBER HAULING

c-Q TRUCKTNG tNC. (2r3) 638-78-5 I 5-501 East Centurv Blvd.. Lvnwood. Ca. 90262.

Treated Sill Stock - Poles - Posts Mobile Home Pads- Custom Treating Valley Wood Preserving Box 1805, Turlock, Ca. 95380 (209) 634-0068

IilililililililI|lr Los ANGELES AREAilililililillfirl

SAN FRANCISCO

western Lumber and Building Materials

S. F. BAY AREA

BUILDING MATERIALS-PAINT_HARDWARE-ETC. SASH_DOORS-WINDOWS-MOULO INGS

American Forest Products corp. headquarters ,..,,...., -

American Lumber Species, Inc.

Bel.Air Door Co.

Butler-Johnson Corp.

Carved Doors, Inc. -.

Duo-Fast Cal ifornia

Forsyth Hardwood Co. ......

ceorgia-Pacific Corp. ,.

Higgins Lumber Co., J.E.........

Lamon Lumber c0.....-.....

MacBeath Hardwood

Paramino Lumber C0....

Rolando Lumber Co., Inc.

Silmarco International (AFPC)

Wendling Nathan Co.

Woodland Products Co.

TREATED

Sierra Lumber Sales Hill Lumber Co., Max Huff Lumber Co. Hughes Lumber Sales Co. (213) 245-5553 & 244-5840 Hunter Woodworks (213) 835-5671, (213\ 775-2544

lnland Lumber Co. (714) 877-2001 & (714) 544-4451

Lane-Stanton Lumber Co. .. ... (213) 968-8331

Larry Larson Lumber Co. (2f3) 598-6651 (714) 821-8100

Louisiana-Pacific Corp. (213) 945-3684

Lumber Division of Davidson Plywood (213) 549-3080 (213) 77s-802s

Marquart-Wolfe Lumber Co. (7L4\ 558-2855 (213) 62s-1494 & (714) 998-1212

Neth Lumber Sales, A. W. (213) 872-1280

0sgood, Inc., Robert S. Pacific Madison Lumber Co. (213) 382-8278 (2r3)773-2292 & (213) 861-6701

Pan Asiatic

Penberthy

Reel

Bel-Air Door Co. ..... (213) CU 3-3731

Eerkot Mfg. Co.

Beverly Manulacturing Co,

Carved Doors. Inc.

Carroll Moulding Co.

Colony Paints (213\ 222-5111

Diamond W. Supply Co. (213) 685-9303

James P. Kinney Co. (213) 269-7411

National Gyosum Co. (213) 435-4465

Porter Co., Inc., H. K., Disston Div. (213) 358-4563

ARCATA

Arcata Redwood Co. ....,.....

GREATER BAY AREA

LUMBER AND LUMEER PRODUCTS

American Forest Products, (Newark), Inc. hardwoods

Bonnington Lumber Go.

Clear Fir Sales

Georgia-Pacific Gorp.

ceorgia-Pacitic Corp. (san Jose)

Georgia-Pacific Corp. (Redwood) Higgins

NNtrRGHANT Nf,AGAZINtr tsUVtrRS2

EVERETT

WASHINGTON

Simpson Building Supply Co.

KIRKLAND

Simpson Building Supply Co.

LONGVIEW

Union Pacitic Railroad

MOSES LAKE

Simpson Building Supply Co.

OMAK

Biles-Coleman Lumber Co.

B ico-Kinzua

RENTON

Sound Floor Coverings, Inc.

SEATTLE

Duo.Fast Washington

GeorSia-Pacitic Corp.

Simpson Timber Co. . .... ,..... Union Pacilic Railroad

SHELTON Simpson Building Supply Co. .

SPOKANE

Georgia-Pacific Corp. Thompson Tile Co., Inc. Union Pacific Railroad

Weyerhaeuser C0.,,....-..,-...........

TACOMA

BEND

Union Pacific Railroad

COOS BAY

Coos Head Lumber & Plywood

CORVALLIS

Bonnington Lumber Co.

Evans Products Co.

DEXTER

American Iumber Species

EUGENE

Al Peirce Company

American Forest Products

Clear Fir Sales

DG shelter Products, Mldgs.

PREFERRED GUARANTEED RATE PROGRAM-A special otfer to people who travel for business. Up to 15olo savrngs to your company or organrzation. Get complete details, list of participating lodges and membership application. Attach your business card and mail today to Howard Johnson's PGRP Club, 500 So. Main St., Orange, cA 92668. Over

OtsITUARItrS

WM. GRIEVE, JR.

William G. Grieve, Jr., president of Building Material Distributors, Inc., Galt, Ca., died March 13, following a brief illness. He was 61.

Mr. Grieve, a native of Connecticut, was a director of the local Heart Association and the California Heart Association, a trustee of the Pioneer Museum and Haggin Galleries and a member of the Yosernite and Commonwealth Clubs.

He was an Army lieutenant colonel and past president of the executive board of the National Building Material Distributors Assn.

Survivors include his widow. Ruth: a son, a daughter, a sister, and two brothers.

(C ontinued from page ts) by Beaverton. She was hired as an inside salesperson trainee, normal first step for cigar-smoking-type potential salesmen.

Within a few months she has been so successful that she now spends two or three day each week in her quick step up the ladder as an outside salesperson, and the three truckloads of particleboard and two truckloads of plywood in one day followed soon after.

Chris is currently attending night classes at Clackamas Communitv College, taking a course in building codes sr.E.RLlNG

so she can talk to retail dealfrs and

For reservations at any Howard Johnson's Motor Lodge, dial TOLL FREE 800-654-2000

builders in their own languaqe

---'o--o-

such things as gypsum drywall systems,

2x4's and subfloors that won't squeak

or sag when you move the piano.

Overhang Decking Facia

TRUCK aNd RAIL DELIVERY CEDAR

Shakes, Shingles Lumber, Fencing Palings. Hip & Ridge Shims

PHONE: 171416424921

Boards Dimension Overhang

When business takes you out on the road... show you how travel expenses without cutting travel comforts

Itfe of stayontop yourorder.

Direct mill sales mean more than just taking an order at United. We believe in service and follow-up. Miles Butterfield, Direct Sales Manager, and Tom Powell, his assistant, go to grear lengths to make customers happy. They locate the lumber you need, at competitive prices, arrange for shipment and see that it's delivered on time. (That's Tom,left, and Miles in photo).

lf you have a difficult order to fill, it's no problem for United. We provide representation for more than 300 mills. Forfast, courteous service, dial United. Ask for extension 1 3. lt could be your lucky number.