Merchant Magazine - April 1974

lf you thought we only delivered lumber, take a closer look. Here are some of the things we do with wood at United.

Our milling facilities produce mouldings for picture frames and trim; bread boards and shelves for kitchens; drawer sides and dowels for furniture and cabinets; cut parts for campers and mobile homes; any special details or patterns. Edge gluing, sanding, cutting, and nailing are other services offered.

Pallets, skids and crates from our Industrial and Pallet Division are made to order for plants

throughout the west. Special machinery for nailing and experienced assemblers assure prompt delivery. A new dimension has been added to our services with the addition of a Wooden Box Division to provide customers with box shook materials as well as finished boxes.

We carry a large inventory of Sugar Pine, Douglas Fir, Ponderosa Pine, Cedar and White Fir ready for shipment.

For lumber, pallets, skids, crates and your milling needs, there's one word to rememberUnited !

UilIENPALLET ilff1 ITIDE

Hunter Woodworks is now able to deliver pallets to you anywhere across the nation. Our experienced sales engineers can help you with your pallet, box, skid, and cut lumber problems in any of the 50 states.

By maintaining a tradition of finest quality and service since 1943, Hunter Woodworks has become one of the nation's leading pallet manufacturers. II||IIITRWOOMWORK$

1235 E. 223 ST., CARSON, CALTFORNTA 90745

PHONES: Ql3l 7712544. (2r3) 83$5671

fcarrly CAtltOlNlA tul tEl I EiCHANT '

APRIL, 1974

mnnrnrmrurmmru MAJOR NEWS and

Mcrchondiring qnd Ncwr tcodor rincc 1922 VOLUME 52, NO. 10 FEATURES MflnrrrflntltmmmmflilIroo

NEW O'MALLEY STORE, TEMPE, ARIZONA IS EXCELLENT UNIT COMPANY GOES ALL OUT IN EXPLAINING EMPLOYEE BENEFITS

INSURANCE ROUND.UP COVERS THREE AREAS FOR CONCERN

EFFICIENCY AND ATTRACTIVE DECOR KEYNOTE NEW OFFICES

A VISIT TO THE LARGEST PALLET MANUFACTURER IN THE U.S' FOREST PRODUCTS INDUSTRY IS IN DISTRUSTFUL CLIMATE

TWELVE SPECIFIC STEPS TO TAKE TO FIGHT SHOPLIFTING

WESTERN

PnHbhcr A. D. Bell, Jr. Edltor David Cutlcr

ConFlbutlng Edltor DwiSht Curran AdvcrlklnS Productlon Mgr. Ms. David Hamil Clrculetlon Marsha Kellcy

EDITOBIAL OFI.ICES

WESTERN LUMBER & BUILDING' MATERIALS MERCHANT IS PUb. Itshed monthlv at 6?t So' Lckc Ave.. Passdoni. ca. 0tt01, Phonc (213i ?02-S02t or (21S) 702-4006 Itv Calltornla Lumber Merchant' Iirc. Second-class postage rates palq at Pasadena, Ca., antl addltlonal offlces. AdvertlslnS rates upon reque8t.

I\DVEIiTISING OFFICES

NORTHTIRN CAITFORNIA E PACIFIC NORTHWEST Jerrv Holtz. 580 Market St.' #400. San Franclsco 94104. Phone (415) 392-3365.

SA}i FRANCISCO BILITNG OFFIOE 2030 Unlon St., San Franclsco, Ca. 94123. Phone (415) 346-6000.

SOUIHEBN CAIIFORNIA

Corl Venn. 1385 Westwood Blvd., Los Ansele6. ca. 90024. Phone (2t3) 471-1593 or (213)792-l'623.

MOUNTAIN STATES Fronk L. Becksteod Aseoclatea, (Denver) 3505 Mlller Court, Wleat Rldse, Colorado 80033. Phone (3os) 42r-2692.

SUBSCRIPTIONS

Ohsn(c of Aditror!-Send subscrlP' tlon orders and adalrets chqnge! to Clrculetlon DePt., Western LumDer E Bulldlnc Maierlalr Mercha4t' fZS So. Late Ave., Pasadena,- Ca' 91101. Include address label rrom iicent tssue tf posslble, Plus new addrels and zlp code. Sub.crtDtlon Bater-U.S., Cq4ada' Mexlco-and Latln Amerlca: it5:one

coptei Sr.00 when avallable. Thc llercnant lllrgazlnc serves the memberg of the: arlzona Lumber & Bullders SuPPIY .Assoclatlon' Phoenlxi Lumber Merchant! A!soctatton <if Northern Callfornla, Lo8 Altos; Montana Butldlng l4aterlal Dealer! Atsoclatlon, Helena; Mountaln States Lumber Dealert A!soclatlon, Salt Lake CltY and Denver: Lumber Assoclatlon ot Southern Calllornla, Lo! AnSelet; Wertern Bulldlns Materlal A8soclatlon. OIympla,-Wa!hlngton.

TIIE IIERCHATIT

ie an inilependent rnogoz'inc, lot the lumber anil building mote' ria,h in&nh11 in the IE llactern ttotes, concantroting qn met chonilfuing, rraonogement ortd occurote, foctuol neuc.

Fqro Wood Mouldingr

fimely Sofeiy Decols

Fsmowood ond Eporybond

AVAILABLE IN LOS AIiIGELES YARD

1. Laminated Beams, Stairtreads, Bench Tops

2. Western Red Ced,ar - All Grades

3. Roof Decking - All Species, All Sizes Solid

4. Lam-Loc Pecky Cedar

5, Clears - Douglas Fir, Cedar

6. Starter Board c Paneling

and,/or Laminated

Decking

Siding

Paneling

Overhang

Douglas Fir

Cedar

Hemlock

Spruce

AVAILABLE FOR MILL SHIPII{ENT - RAIL, T&T, CARGO

1. Studs, Dimension, Sheathing

2. Cutting and Timbers

3. School Specs.

4. Industrial Items

5. Clears

6. Starter Board

7. Siding and Fascia

8. Lam Beams. Including Curves

Douglas Fir

Hemlock

Cedar

Spruce

Pine

Redwood

White Fir

AII In The Same Boat

The single most essential ingredient to a successful business economy-after the moneyis confidence. And while there is an adequate supply of capital, albeit expensive, the same cannot currently be said for confidence. This lack may well be the most serious economic ailment presently plaguing our country.

We wholeheartedly applaud the efforts of Bozell & Jacobs, the advertising agency that spent its own coin for a full page ad in a recent Wall Street Journal to attack this lack of confidence.

The headline in their ad, above a drawing of a lifeboat and a submerging Titanic, asked, "We're all in the same boat. But which one?" The body copy, well worth reading, said:

"It's incredible, Every day a new shortage. Oil, paper, natural gas, cotton, plastics, chemicals, electricity, meat, milk, eggs. My God, there's even a shortage of blue jeans.

"Gives you sort of a sinking feeling, doesn't it?

"Yet, that is precisely what we must fight, for the shortage that can really drag this country under isn't energy - it's confidence. A shortage of confidence, a panic on the part of American business, and we'll never keep the economy afloat.

"True, the energy shortage will affect us all. It already has. And life in these United States will never again be the same. But, no doubt it can be better. Whole new industries will rise up from this confusion. New and better lifestyles will emerge. Ways of going, doing and experiencing never even dreamed of before.

"And, as always, those ofus bold enough to chart a new course will prosper. Those who fearfully cfing to a drowning past will flounder in a sea of misgivings.

"Only if we harken to the doom-mongers are we truly sunk."

The Bozell & Jacobs ad is good advice of the best kind. We invite our readers to pass on the good word.

Our one gigantic failure.

This one we just couldn't quite handle.

A 110-ft piece of 2 x 10 redwood requested by a lady, who, although very nice, we think stricken with slight delusions of grandeur.

Actually, we never did find out what she wanted it for (maybe her husband could tell us), we just had to say, sadly, we couldn't fill the order.

Happily, that's something we don't have to do very often at Rounds. Because over the vears

we've built up quite a business with a very simple strategy. Find things other people can't find. Or won't take the time to find.

Like odd lots and mixed batches. Or the too small, the unusual, and the hard-to-find. Quite frankly, our strategy has been very successful.

It's built us a coast-to-coast reputation.

Yes at times, too good a reputation.

n NE of Ron Foreman's proudL,l est possessions is a trophy topped by the figure of Paul Bunyan and fronted by a brass plaque. The O'Malley Companies of Phoenix, Az., seeking to recognize their best store each year, began a competition 10 years ago. The plaque on the front tells the story; in 10 years, Ron and his team won it four times and were runners up twice. When they won it the last three years in a row, it was retired and now sits prominently near the front of the new O'Malley BMC that Ron manages.

A look around the store quickly confirms what the plaque says. It is big, bright, inviting, well-signed, with excellent color coordination and is well laid out. In fact, it is the kind of store that is difficult to fault.

Opened this past November, it sits on 12 acres, has parking for 300 cars and is on the main thoroughfare of Tempe, near the center of the city, which has a population of about 100,000.

The store has 25,000 sq. ft., with a 15,000 sq. ft. nursery department that is composed of about one-third heavy building materials with the balance in nursery and nursery-related items. A netting arrangement for that section of store provides a pleasant shade area for the high profit nursery items.

The present business mix is approximately 60% contractor and 40% retail trade, which is the balance they intend to maintain. The contractor trade is served through a separate department at the rear of the store which has its own entrance. The store has approximately 60 full time employees and six part-timers. They work an open week, between 40-44 hours per week, rotating so most work varying hours.

Manager Foreman says that he hires "by people who come in." They have advertised for help only once and have very little employee turnover.

The new yard was in the planning stage for two years, probably a longer than normal time as a sister yard in Mesa burned during this period. Once construction began on the new Tempe yard, it took eight months to complete.

A rail spur behind the yard holds 12 cards and is used to unload both

EXCELLENCE IN MERCHANDISING

for the Tempe operation and for the four other O'Malley yards in the greater Phoenix area.

In addition to the usual dePartments, (nine in all) they have an extensive selection of hobby and arts and crafts. These items have been good sellers and carry a good mark-up. Since the full conversion of the operation to a building materials center (the BMC in the store name) they have gotten heavily into housewares. Not so much the pots and pans varietY, but the decorative type, as well as the hobby items.

They have a well-decorated shelf shop, a beautiful kitchen dePartment with inviting "living" displays and an extensive selection of carpets and drapes.

The customer demographics reveal that most of the store's trade is working people and middle class. Some 70%live in the TempeWest Mesa area. Chief competition is Payless Cashways and a new Angels that opened just after the first of the year. Other competitors, Ron notes, are the travel firms, airlines, autos and most anything that also puts a demand on a customer's disposable income.

Ron Foreman, who began with O'Malleys nearly 22 years ago sweeping floors and working with the merchandise, foresees more good than bad for his operation from the gas shortage. He reasons that it will force many people to stay at home with the inevitable result of more interest in fixing up the home. It will also curb vaca-

Story at a Glance

Excellent O'Malley Co. new store/yard in Tempe, Az., (Phoenix) reflects good planning, strong management .... stress on decor, hobby and crafts, carpets and kitchens reveals their grasp of changing markets . well-stocked nursery dept. is a strong customer pull.

tions away from home which could mean more money for home improvement.

Responding to the electric shortage, they have removed every third light from their large lighting panels in the store and plan an early conversion of their lift trucks to electric from gasoline.

Deliveries to the job site for their contractor customers have so far not been a problem. The breakdown of their contractor trade shows a few "bigs" and the balance in small accounts, a mixture that Foreman feels is good for long term profitability. There is no delivery charge above $25, below it charges are based on a sliding scales.

The store has computerized cash registers. The completed tapes are taken to a central accounting department where a computerized

readout is printed for manager

O'Malley manager Ron Foreman (right in no. 1) arid Frank Davis, managing officer, Arizona Lumber and Builders Supply Assn. (2) Corner of their comprehensive kitchen department- microwave ovens are a current fast seller. (3) Comfortable counter in their own deot. lures contractor trade, which accounts for about 60% of volume; it has own entrance. (4) Arls, crafts, other hobby items are big draws, good sellers, note depth of selection in artist paints. (5) Woodland Products' shelves are effec-

pAUL BUNyAN trophy, won for store Foreman. excellence and opeiation, is between A computerized printout is no doubt a great asset to Ron Foreman in managing his excellent store. But what he does involves more than facts and numbers from a complter, it is also an artform. It takes a certain feel, a sense, a compilation of experience and art to produce the results evident in O'Malley's Tempe operation. The final result is a credit to everyone in the O'Malley operation.

tively displayed in decor dept. We liked that jug of corn whiskey on the lower shelf. (6) Lighring fixtures top the electrical department, note use of cards, bins in gondola. (7) Panel area is fronted by gondola that carries matching nails, adhesives, applicators and related items. (8) How about that for a good vanity display! (9) Nursery area is well stocked, everything from bagged road apples to blooming plants. (10) Clearly spelled out delivery charge schedule avoids misunderstandings, answers customer questions without taking a salesman's time.

Explaining company benefits to employees

T has

been recognized

that one of the problems management has with fringe benefit programs is that the employees often are only dimly aware of the benefits that their employer provides them. To manv. what the

Story at a Glance

Company invites 50 employees, their husbands and wives, to a special dinner to explain their profit sharing plan and their pension plan as well as the health, dental and accident policies .... goal was to make sure employees understood the benefits provided so all could get the maximum benefit from each plan.

numbers say on the paycheck is about all they perceive, no matter how handsome the additional benefit program may be.

Recognizing this, the Barr Lumber Co. of Los Alamitos. Ca.. recently attacked the problem head-on by having a dinner party for all oftheir sales, office and store personnel. In all, more than 50, including wives and husbands of employees, met for cocktails, dinner and a concise explanation

of what was being provided by Barr Lumber Co. for its employees.

The firm's profit sharing plan and the company pension plan got the first airing, with questions answered and a statement of account for those participating presented. With all their employee programs, Barr wanted to make certain that both the husband and wife were fully versed in what was available to them so they could derive the maximum benefits from the program. In the case of the health and accident policies, the company pays the entire amount, none is deducted from the employees paycheck.

Just as the man from the insurance company was beginning his review of Barr's health and accident plan an unintended and unhappy example was provided of how one never knows just how important a health policy can be.

Employee Art Mack, sitting in the audience, was stricken by a heart attack and had to be rushed to the hospital. We are happy to report that he is recovering nicely and that, yes, he was and is covered under the company plan.

The firm is privately owned and is headed by George Barr, who succeeded his father, the late Wilbur Barr, approximately three years ago. The firm, one of the largest in town and three blocks long, was founded bv O.H. Barr 74 years ago.

T

long

I

RECOGNITION for Barr Lumber's leading retail salesman, Curtis Houghton (right) was made by company president George V. Barr. It was one o{ a number of awards made during the event.

54 YEARS ol service with the company by Phillis Hewett were also recognized by George V. Barr. lt was part of their program lo improve their already good communications belween management and employees.

Exlro Expense Insursnce For Extro-Ordinory Needs

The survival of lumber and build. ing materials oriented businesses in a crisis depends on their ability to provide continuous service.

In the event of a fire, for example, such service-type businesses must be able to swing right back into operation. Any prolonged delay in starting back up could give cuslomers a chance to find substitute suppliers or allow competitors to grab off choice accounts.

While many of these businesses may have their physical plant and equipment adequately covered byvarious forms of property insurance, says the Insurance Information Institute, they may not have the money necessary to cover the sometimes enorrnous expenses of maintaining their services rvithout interruption.

For many of these service-type businesses the money, when needed, comes through "extra expense" insurance.

For example, if the cost of operation out of temporary quarters is greater than normal costs, the differ. ence will be paid by the "extra ex' pense" insurance.

Similarly, the cost of overtime paid to workers to get the permanent plant back into shape or to keep up production under emergency conditions also will be picked up by the coverage.

To meet commitments it might be necessary to "contract out" certain work. Here again, added costs are covered by the insurance.

And any monies spent to locate needed machinery and materials also are covered by the "extra expense" policy.

In addition, "extra expense" in' surance picks up the tab for many miscellaneous costs that may be incurred to keep the business going-in'

Insu rance Round Up

Adding New Buildings Requires Stepped-up Insurance Coverage

Is your firm in the process ofadding a new building to your business complex?

If so, keep in mind that new construction can be especially susceptible to firesfrom an assortment of flammable materials or dangerous equipment such as acetylene torches used by workmen.

Like other structures, unfinished buildings also can be damaged by windstorms, lightning, vandalisrn and malicious mischief, among other perils.

The Insurance Information Institute warns businessmen against making the mistake of assuming that any damage to the unfinished building will be borne by the builder. It advises the businessman to check his insurance coverage carefully to be sure that he is properly protected in the event of a loss involving new construction.

There are three standard forms of builder's coverage to insure against such losses available to businessmen.

cluding such outlays as special telephone expenses.

For businessmen who want protection against loss of income, however, the lnstitute advises the additional coverage of business interruption insurance.

Simply stated, this coverage is designed to do for the insured business'

man--during a period of either total or partial shutdown-what his business would have done if the closing had not occurred.

That is: to guarantee him his 'ooperating income"-out of which must come expenses such as payroll, light, heat, advertising and telephone, to name a few, not to mention his profit, too. if anv.

One is the o'reportingo'form which allows you to pay for insurance only as you require it. It works this way. On a monthly basis, you report on the value of the work completed and the materials at the job site. The overall premium cost is adjusted in line with the values reported from month to month and the time needed to build. Any loss is covered, up to the final value of the building, no matter how much the value has increased since the last monthly report.

Another is the "completed value"

form. Under this policy, you insure the building for the full contract price and it is covered for its actual value at any given stage ofconstruction. You do no reporting unless it appears that the completed value will be higher than originally estimated. Besides eliminating any paperworko this type policy removes the risk of under-reporting value during constructio.t. Th"." i. u reduction in premium rate to compensate for the fact that the full amount of insurance is not at risk during the entire term of the policy.

The third'is a "building" form which can be added as an endorsement on a standard building form fire policyif the construction work is relatively simple and is likely to be completed in a relatively short time. For example, the addition of a wing on an existing structure. Under this coverage, the full premium is paid from the beginning and the insurance continues on the finished building.

Should You Have a Floater?

Does your firm have expensive equipment at locations which may not be covered by your present insurance?

Hoists may be in the hands of subcontractors. Salesmen may carry costly samples. Products may be installed on conditional sales contracts, or installed while still the property of the seller.

'fhe Insurance Information Institute advises businessmen to check their insurance coverages to see that they contain property floaters that are designed to protect against loss in situations such as these.

Property floaters usually protect specifically listed items against loss from a broad variety of risks. And if you have exposed property in several of the situations mentioned, the various items can often be covered under one policy.

Various floaters are:

Conditional Sales Floater: Insures merchandise delivered on a deferred payment contract aqainst

perils including fire, collision in transit and theft. The goods are protected while in transit. and anvwhere except in locations o*ned or leased by the insured.

Contractors Equipment Floater: lnsures items ranging from derricks and hoists to wlieelbarrows while they are at construction sites or in transit. The individual items are usually listed and valued separately.

Exhi.hition F loater: Insures exhibits and equipment while on display and while in transit, although the insurance company may ask to be kept informed of their location.

Salesmen's Samples Floater: Insures salesmen's samples and carrying cases at all times and places except in the insured's home office. This is available on a 'onamed risk" basisor on an "all risk" basis, with or without various restrictions, such as on theft from the salesman's car.

Installation Floater: Insures motors, air-conditioning equipment, elevators, conveyors and other heavy equipment which may remain the property of the maker or seller for a time after installation.

Equipment and Appliance

Dealers Floater: Insures appliances, radios, farm implements, or other specified items against the usual limited risks while they are out of the dealer's hands on home trial, demonstration and in transit. Similar items owned by customers are insured while in the shop for repairs.

Processing Floater: lnsures material while in the hands of contractors who process them and while in transit. Each contract is adiusted to fit the type of goods. the naiure of the work and the risks to be covered.

New offices blend efficiency and attractive decor

MOD MUSTACHE and all, it's (1) Pat Reagan, Seth Potter. (2) Jack Berutich, Ed Holmes. (3) Richard Hammer, Pete Speek, Bill Hammer. (4) Bill Baugh, Sandy McDonald. (5) Don Stobaugh, Art Milhaupt, Bill Dougherty. (6) Leon Lauderbach, Don Stobaugh, Seth Potter, Larry Quinlan. '(7) Bob Herberle, Dave Willis, Tim Keller. (8) Bob Humphrey, Jess Rul. (9) Cotton Manning, Ed Evans, Bob Humphrey. (10) George Cudworth, Bob Lindahl. (11) Ray Gutierrez, Jim Fair.

(12) Len Green, Bert Foster. (13) Don Bennett, Charles Nichols. (14) Georoe Cudworth, Hazel Willis, Art Milhaupt. (15) Ed Ray, John Breclieisen, Bob Halbert, Wayne Tyler. (16) Fremont's Daryl Bond (left), Darrell Bond & wife. (17) John Schooling, Pete Speek. (18) Hank Holt, Jeff Stafford, Ken Nuss. (19) Jim Degnan, Dean Fleming. (20) Ted Pollard, Tom Mabin.

OST firms when they move to new quarters simply slide in the furniture, grab a close corner and line up the rest of the office furniture. It may be quick, but it is seldom as practical or as efficient as it could be, let alone pleasing to the eye.

When Fremont Forest Products moved to their new headquarters in Whittier, Ca., they resisted the above procedure and decided to do it the right way. They hired a firm that specializes in designing offices to maximize efficiency, productivity and to make them attractive as well.

The recent Open House Fremont Forest Products held amply demonstrated the success of the

undertaking. All the office functions are correlated to each other to optimize a smooth business flow. There are no individual walled-off rooms, just one big room "landscaped" with furniture of varying heights and arrangements.

The furniture is composed of ultra modern modules made of white oak and edged with chrome and are of various heights and configurations. A generous sprinkling of indoor greenery adds a pleasant softening effect. A conference room is adjacent to the main office area as is a supply room.

Fremont Forest Products was founded in 1958 by its present officers: Pete Speek, president and treasurer; Daryl Bond, v.p.; and

Art Milhaupt, secretary. Ed Evans and Pat Reagan round out the Whittier management and sales staff.

The Long Beach, Ca., facility and industrial division is headed by Ted Pollard; Don Merrick, asst. manager and Richard Del Real, office manager. The Eugene office is managed by Bob Norris, who is assisted by Rick Kellso. The Phoenix office is headed by John Brecheisen.

Fremont is the only southern California wholesaler operating its own cargo handling and storage facility.

A visit to the no. 1 pallet manufacturer

J

F Vou spend more than 30 ^ years building up a business from scratch in a highly competitive field to the point where the firm is the largest of its kind in the world, it is only natural to expect to pause, throttle back a touch and relax, right?

Wrong.

Especially if it is the dynamic Hunter Woodworks, Inc. Despite their number one position in the mercilous competition of pallet manufacturing, they are well along on plans to open (a year from now) a new, ten-acre plant that will be

PORTION of 5 acre plant is seen in (1) note good housekeeping, despite high volume ol work produced. (2) After cutting to length,

lumber is moved from saws to manufacturing areas. (3) part of the cutting operation. (4) Forklifts are constantly moving lumber from

cutting to nailing machines. (5) One of the firms nailing machines in action. (6) Another view of the nailing operation.

an addition to their present, bustling five-acre facility in Carson, Ca.

Founded in 1943 by George Hunter, president, and joined by his nephew, Bill Hunter, secretary-treasurer and general manager, in 1945 after completion of military service, the firm has survived wars, recessions and assorted other calamities and has grown and prospered to the point where they did over $6 million in sales in 1973 and are projecting to nicely top that figure this year. So far in 1974 they are ahead of the comparable period of last year.

Story at a Glance

World's largest pallet manufacturing firm, Hunter Woodworks, plans new manufacturing facility twice the size of their present plant .... bustling plant uses 12 carloads of lumber per day.

and are on their way to be delivered. Daily volume runs 8 to 9 thousand.

The plant has two resaws, 17 cut-off saws, 12 FMC automatic nailers (that drive 24 nails at a time), three 16,000 lb. forklifts and six 4,000 lb. forklifts. The pallets are made primarily of Douglas fir, hemlock and other Western softwoods. They have 8 trucks.

Manufacturing pallets is essentially a custom operation as each customer may write a different set of specs for his particular requirement. Hunter Woodwork's long years of experience allow them to offer invaluable assistance to customers with unusual or new requirements. This assistance helps the customer get the product that

can best suit his needs.

In addition to George and Bill Hunter, the firm has a number of other veteran employees. Carl Bush, the assistant general manager, has been with the firm 11 years; Leland Putney, the superintendent, 10 years; George Keasling, the estimator, for a dozen years.

The firm sells all over the United States, handling Eastern sales by telephone with a great deal of the business from referrals. The bulk of their sales is in the giant market that is the Los Angeles metropolitan area.

With their position in the market and their plans for expansion, the firm is well set to continue their successful course.

Activity is the number one impression a visitor brings away from a visit to the yard. With approximately 170 employees, not a one seemed to be sitting on his hands or anything remotely like it. Hunter has seven salesmen, eight on the office staff with the remaining employees working in the plant.

It is just that productivity that allows Hunter to produce a quality product, competitively priced and soon enough for the quick delivery that so many promise but that not all deliver.

Their very large volume buying is a factor in all this and all purchasing is handled by hardworking Bill Hunter. The firm cuts a carloard of lumber per hour and works two shifts. Allowing for a slightly slower rate of production on the night shift, this means that they are using 12 cars of lumber per day.

Often, the lumber that one sees entering in the morning has by evening been transformed into those pallets that have been loaded

PRINCIPAL Bill Hunter (right in top photo) examines ofiice chart showing output totals

with asst. gen. mgr., Carl Bush. Two trucks (below) being loaded quicktime for delivery.

On functioning in aclimate of distrust

A climate of distrust and skepticism prevails in our nation, such that forest industry communications addressed to the public should be aimed at displacing suspicion and deflecting second-guessing of motives. That's an overriding conclusion of the recently published study of major environmental issues conducted by Daniel Yanklelovich, Inc. for the American Forest Institute.

The report is based on surveys of the general public and key leadership groups. It reviews attitudes on eight environmental issues: air pollution, water pollution, solid wastes, land use, energy resources, depletion of nonenergy resourceso strip mining and enhancement of the environment. The Yanklelovich report pinpoints four broad aspects of the.

changing climate of public opinion: high level of skepticism and mistrust, rising concern with quality of Iife, increasing public policy pressure on business, and the psychology of shortages.

Strengths and vulnerabilities of the forest industry are then considered in light ofthe above factors. In contrast with other major industries, the forest industry is generally well regarded with respect to environmental issues, the Yankelovich report finds.

Forest industries "are credited with having done their job well in terms of establishing good forest management practices and there is minimal anxiety over the depletion of wood, there being wide recognition by leadership of the renewabil-

ity of timber as a resource." Howevero industry is found somewhat vulnerable on such things as runoff of herbicides and pesticides, particularly from areas which have been clearcut ; maintenance of wilderness areas; and paper shortages.

A communications strategy must consider such strengths and vulnerabilities, the report notes, taking as a core objective "insuring that the present positive opinion climate is sustained."

Adds the report: "The central objective for communications, as we see it, is to build upon a base that already exists to strengthen and reinforce the posture of the industries rather than to deflect a hostile climate."

Fighting Shoplifting

The problem of shoplifting continues to plague retailers of all types and description. The following hints, if observed by you and your staff, can be a big help in reducing this kind of loss. These tips, from a recent Lumber Merchants Association of Northern California bulletin, can help your store be more competitive by reducing losses due to shoplifting.

(1) Issue a sales slip for purchase. In case of a request for a refund, require a sales slip to show proof of purchase.

(2) rteep "just looking" customers within your sight and acknowledge all waiting customers with "I'll be with you in a moment", so they will be aware you know they are there.

(4) Quickly return to stock all merchandise shown to customers, thus removing the temptation.

(3) Keep tables, counters and racks neatly arranged, to discourage quick "pick-ups".

(5) Ask, "M"y, I help you with that, please?," ifyou see a customer carrying a piece of merchandise.

(6) Give children and teenagers the same attention you would adults.

(7) Take care not to leave the section unattended.

(8) Take care not to turn your back on a customer. It is not only tempting to shoplifters, it is discourteous to legitimate customers.

(9) If you suspect a customer of being tempted to pilfer, watch him openly, carefully, but courteously. Being watched is discouraging to most shoplifters.

(10)If you suspect a customer intends to shoplift or if you have actually seen pilferage, never accuse him directly or indirectly. DO NOT use the words "steal" or "theft" - instead use taking.

(11)Do not act impulsively, keep calm and alert.

(12)Discuss cases of suspected shoplifting only with the manager or store security officer. DO NOT comment to another customer.

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Despite a ton or two of bad economic news ranging from discouraging thru depressing to scary and beyond, recent Merchant Magazine field surveys in our 13 Western states circulation area develop the point that business is better than most had anticipated ....

"Our shipments are way over what we expected in the lst quar- ter and, all things considered, we're happy with them," was the way one Colorado wholesaler expressed it . . there doesn't seem to be any particular explanation; fewer than 20Vo in our roush sampling in the retail, whoiesale/distributor levels expressed a rtially black view -the almost universal wisdom is that business will pick up as '74 progresses....

Some opinion holds that/ecrs over the energy shortage did not prove warranted as the year pro- gressed for an interesting sampling on one area's energy situation, see Wayne Gardner's Southland News column on page 24 of this issue the shofta[e of roofing asphalt continues to cause delays in construction in most parts of the West

Aftsr 4 declines since the lst of '74, the prime rate (the $$ lending rate for banks' best customers) quickly moved up twice, to 9t/tVo some observers of banking see the continued demand for loan $$ pushing the prime back up to l07o

Reaction is mixed as to whether the February housing start jump of 22Vo over Jan. to l,800,000 on a seasonally adjusted annual basis signals the beginning of the upturn or whether it is a one-shotfluke. . . bldg. per- mits remained steady during Feb. .. the average home now sells for more than $36,0S, up $10,000 in the past 4 years ..

Crown Cedar Co. has moved to Taft Ave., Orange, Ca., its sister firm, Crown Plywood, remains in Garden Crove McNord Lumber Co., Arcata, Ca., has been sold to Tidewater Industries, Bronx, N.Y., no amount wasrevealed....

Southwest Forest Industries yi!,buy Russeks, Inc. for about $4.5 million subject to some Russeks' liabilities in Fir-Plv Inc.. Medford, Or. .. .. O'Ma[tev Co'. plans call for I more new store in'74 (probably) and 5 more during'75-77 in their Az., N.M., Tx. trade area, according to Dean Drake, gen. mgr., retail div. .

Fremont Forest Products, Whittier, Ca., has set up a new wholesale industrial dept. at their Long Beach yard Willamette Industries, Portland, has acquired 5 retail yards from Gurrigus Building Supply, which last year did in excess of $4 million, no price was disclosed .... Willamette now operates 7 retail yards ....

Empire Pacific Industries is the new name for Cal-Roof Wholesale, Inc., Portland; now housed in 3 bldgs. around town, it is moving into new $2 million quarters just South of town tmperial Wood Products, Kellogg, id. recently got ripped otr idi $65,000 wirrt-h of 'lumber pro- ducts,...

Handyman has opened a new store in Oak Grovg Or., 50,000 sq. ft., 97,000 articles in stock, l0 depts. Good Guys Home Center, Fallbrook, Ca., recently opened a 28,000 sq. ft. store in the Valley River Center

The Caldornia & Western RR, out since the rains of mid-Jan., is now operating again between Ft. Bragg and Willits, Ca. . . .'. Novotny Lumber, Kinnear, Wyo., has sold its yard & mill b lAind River Ranch. which last spring

bought the logging business Vaco Products Co. has opened a new warehouse and distribution center, in Gardena, Ca.

South Hilt Lumber is newly opened in Puyallup, Wa., owneil & managed by Chuck Probst . L&M Lumber Co., Chula Vista, Ca., has opened a 2nd store in Imperial Beach, owners are Lou and Mar LoCicero Frank Cammack, recently resigned from Books-Scanlori, has started his own business, Deschutes Pine Sales, Inc.,Bend,Or.

The assets of bankrupt Lumberland, Inc., Harrisburg, Or., have been sold at public auction Monsanto's custom extrusion plant, Anaheim, Ca., has been boughtby Ryko Plastics for an undisclosed figure .... Union Pacific RR will double its {74 capital spending to a record $381 million ....

The National Remodelers Assn. and other sponsors of Home Improvement Time (May is the big monthwe'll have a special issue on itl is pushing the P.O. for issuance of a Home Improvement Stamp; probably won't make it for '74, but they hope to get it issued for the '75 promo ,.

Worst of our current economic slowdown is believed to be over this month, says U.S. News & *ltorld Report . 8l of 87 local home builders surveved bv the Los Angeles Times pr6Oict i 30Vo increase this year over last

At presstime. Louisiana-Pacific revealed it planned to acquire Sierra Pacific lndustries. both firms agreed in principal; price: $67.6 million observers said proposed merger could make L-P the world's largest lumber co.

Potlatch plans to build a $4.5 million particleboard plant in Post Falls, Id.; start-up is expected for early '75 . Pope & Talbot has set $3 million to expand production at their Oakridge, Or., hardboard plant Neiman-Reed Lumber Co. has opened their 9th Lumber City store. in Woodland Hills. Ca.

GALEN DAR

National Home Decorating MonthEntire month of April.

Orange County Hoo-Hoo - April 4, meeting, Mile Square Country Club, Fountain Valley, Ca.

Rogue Valley Hoo-HooApril 6, Hard Times Nite, Larry's Restaurant, Grants Pass, Or.

National Building Material Distributors Assn.April 8, roundtable meeting, Los Angeles Marriott, Los Angeles.

Los Angeles Hardwood Lumberman's ClubApril ll, meeting, Stevens Steak House, City of Commerce.

Hoo-Hoo Club of SpokaneApril 15, meeting, Stockyards Inn.

Northwest Wood Products Clinic - April l5-t7, 29th annual, Ridpath Hotel & Motor Inn. Sookane. Wa.

Spokane Hoo-Hoo Club - April 15, lall above clinic members invited) Stockyards Inn.

Woodwork Institute of CaliforniaApril l&20, 23rd annual convention, Vacation Village Hotel, San Diego, Ca.

National Particleboard Assn.April 19-25, semi-annual meeting, Broadmoor Hotel, Colorado Springs, Co.

Shasta-Cascade Hoo-Hoo No. 133April 19, Tri City meeting, (place to be announced).

Dubs Ltd.April 19, golf and dinner, Mira Vista Country Club, El Cerrito, Ca.

Rogue Vallev Hoo-HooApril 19, Tri-City Concat, Eugene, Or.

Fresno Hoo-Hoo Club - April 26, annual Sports Day, Kings River Golf & Country Club.

Hoo-Hoo Jurisdiction VI - April 2G27, first annual mini-convention, Airport Marina, Fresno, Ca.

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May is National Home Improvement MonthMay 1-31

Orange County Hoo.Hoo - May 2, meeting (place to be announced).

Spokane Hoo-Hoo Club, - May 3, meeting, Stockyards Inn, Spokane, Wa.

Inland Empire Hoo-Hoo ClubMay 3-4, Ladies Nite, lnternatronal Hotel, Palm Springs, Ca.

Rogue Valley Hoo-Hoo- May 4, Golf Tourney, Larry's Restaurant, Grants Pass, Or.

Lumber Merchants Assn. of No. Calif. - May 47, annual convention, Silverado, Napa, Ca.

4th Hawaii Gift Show - May 5-7, Honolulu International Center.

National Building Material Distributors Assn.May G8, spring meeting, Mountain Shadows, Scottsdale. Az.

Los Angeles Hardwood Lumberman's Club - May 9, meeting, Stevens Steak House, City of Commerce.

Los Angeles Hoo-Hoo Club - May 13, golf & dinner, Riviera Country Club, Pacific Palisades, Ca.

Spokane Hoo-Hoo Club - May 13, meeting, Stockyards Inn, Spokane, Wa.

Mountain States Lumber Dealers Assn. - May 15-17, annual convention, The Lodge, Vail, Co.

Construction Specifications InstituteMay 16, suppliers' show, Cal-Expo, Sacramento, Ca.

Norlhwest Hardwood Assn.May 1618, meeting, Victoria, B.C.

Arizona Lumber & Builders Supply Assn, - May lGl8, annual convention, Scottsdale Hilton. Scottsdale. Az.

Oakland Hoo-Hoo Club - May 17, Reveille, Round Hill Country Club, Danville, Ca.

Shasta-Cascade Hoo-Hoo - May 17, Red Bluff Night, (place to be announced).

Hoo-Hoo-Ette National Convention - May 17-19, Crand Hotel, Anaheim. Ca.

EXPO '74 World's FairMay-Oct. 1974, Spokane, Wa.

Dubs Ltd.May 17, Reveille with Oakland Hoo-Hoo #39. Round Hill Country Club, Alamo, Ca.

American Hardboard Assn. - May 2l-23, semi-annual meeting, Ojai Valley Inn & Country Club, Ojai, Ca.

Spokane Hoo-Hoo Club - May 31, (noon) Awards Luncheon, (evening) Jurisdictional meeting, Stockyards Inn, Spokane, Wa.

we'll goto

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We know how to satisfy our customers, and we'll go to almost any length to prove it. With custom planing facilities right on the premises, quoted to your specifications.

With finest grade lumber from our own mills and a complete inventory of the Northern, Southern, Appalachian and lmported Hardwoods most needed for furniture and millwork production-including Yellow Birch, Hard Maple, West Coast Alder, Big Leaf Maple, Ash, Red and White Oak: Asian. Latin American and African lumber and plywood in stock.

With hardwood furniture parts, solid stock and turnings.

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Arnerican Forest Products Gorporation

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2740 Hyde Street San Francisco, California 94109

(415) 929-6202

THtr ARIZONA

By FRANK DAVIS executive vice president

D AY Spelts. president of the Ari- l\ zona Lumber and Builders Supply Assn, f nc. for 1973-1974 will preside at all business programs at our 53id annual convention May l6-18 at the Scottsdale Hilton, Scottsdale Arizona.

Ray is a pioneer in the building material industry, having spent 47 years in the industry.

He has been manager ofthe Economy Lumber Co. Yuma, for the past nine vears and has been verv active and hard working in ALBSA a6'airs for the past eight years.

The convention kicks off on Thurs-

day, May 16, with our annual golf tournament, set for McCormick Ranch, Scottsdale. Evening lestivities begin with a bang with our always popular Western Steak Fry, preceded by cocktails at 5:30 p.m.

Business session begins the next day with Harry E. Olson, Jr. as the keynote speaker. This dynamic orator is the director of the Executive Proqram Center, Minneapolis, Mn. A panei discussion follows on the energy crisis. moderated by Dick Snyder, exec. v.p., National Lumber & nuitOing Material Dealers Assn. Another panel follows that afternoon on Employee and Employer Relations.Moderator is Chuck Bivenour, exec. v.p., Thoren

Western Building Material Association

5"g"T"rywtr6r''t$g![;4B:l-

By R0SS KINCAID executive vice president

BMA's first Alaska Marketine Conference in Anchorage, Febl ll-15 got under way in an enjoyable fashion.

The kick-off event attracted l5l Alaskans and Pacific Northwest visitors to an excellent dinner, elegant table wine courtesy of Alaska WBMA members, and an inspiring speech by Alaska's colorful Lt. Gov. "Red" Boucher.

First time visitors to Alaska were initiated into the "Order of the Walrus" by Lt. Gov. Boucher assisted by "Rose" the official greeter of Anchorage.

Tuesday morning, Bob Anderson of Union Oil Co. presented a comprehen-

sive report on the status of the Alaska pipe line.

Later, eight roundtable groups discussed currently important topics such as upgrading management and other personnel; better use of available cooperative advertising, literature, displays and other aids; how can supplier calls on retailers be made more productive; and the problems and opportunities resulting from the energy crisis.

Exhibits and exhibit conference rooms of l9 supplier firms were open during the afternoon hours and during the evening for invited contractors and architects.

Wednesday morning, Anchorage Mayor George Sullivan spoke on "Anchorage and Its Future" and WBMA member James Campbell of Spenard Builders Supply and Mayor pro tem

Consulting Group, Inc., Tempe, Az.

The speaker for the dinner Friday night will be Arthur Holst, president, Promotivation, Inc. Holst is also a pro football league official.

The Saturday breakfast business session opens with a V.l.P., John J. Rhodes, a member of the United States House of Representatives from Arizona and House Minority Leader, Washington, D.C.

Former managing officer of the Mountain States Lumber Dealers Assn., Chet Nortz, who is also the president of Management Consultants, Inc., speaks later than morning on financial management.

Saturday afternoon is open and the evening is devoted to the annual banquet, at which a number of industry awards to leading industry members will be made.

It promises to be another really excellent convention, both informative and entertaining. Be sure and get your reservations in early, and we'll see you all at the Scottsdale Hilton.

eave his views on "Doine Business in Alaska."

Color slides and movies of Alaska concluded this morning's very interesting program. The women enjoyed a special luncheon this day. Exhibits were again open this afternoon.

Almost everyone toured next day to Portaee Glacier and Mt. Alveska - a very jnjoyable six hour trip despite the lalling snow and cool weather. Tour buses were provided through the courtesy ol the Midnite Sun Hoo-Hoo Club. Following brunch on Friday morning everyone braved the elements to see the start of the Fur Rendezvous Doe Sled Races in downtown Anchorage. -

Following the Alaska Marketing Conlerence, 64 Western Exploraires flew on to Kauai, Hawaii for a three-day management seminar.

Although the 80-plus degree weather was perfect, the classes were filled as Bob Mullen, Western regional manager for Armstrong Cork Co. led the WBMA group through a great seminar.

It was an "involvement" type workshop and at the close, everyone had high praise for a truly productive experiencethanks to Bob Mullen!

ltrEl m@\nrs & n v[@\ /s

GORDON KNOTT

presidenl of fhe Lumber Merchonls Associotion of Northern Colifornio 4546 El Comlno lcl, Sulfr 0 lot Altor, Co. 91922 (1r5t 91r-1617

f T'S ALMOST convention time .] aeain for LMA. This vear it's our 24th-Annual Convention *hich *ill be held at the ever popular Silverado Country Club in Napa.

Date for the convention is May 5-7. with the golf tournament schedul6d for Sunday the 5th.

In spite of the gas shortage.we expect the usual large turnout. Most of our members plan on arriving Saturday to avoid gas-less Sunday and maybe even squeeze in an extra nine holes of golf.

For those of you who are not members of our association, we also welcome you to Silverado. It's located in the heart of Napa wine country, with two l8-hole golf courses (the home of the Kaiser Open) and several tennis courts.

'I-he accommodations consist of privately owned condominiums which are rented by the day through the country club.

We have a great ladies program planned with golf, tennis, patio bridge and even a gardening session called 'iDig it with Albert" featuring TV personality Albert Miller.

Write our association office today for a resistration form and plan on taking 3 days in May torelax, hav-e fun and meet with other dealers.

Downtown Redwood Grove?

Redwoodsan entire grovein the heart of bustling San Francisco?

The only such plantingin any major city on earth, the forest monarchsnature's own skyscrapersare beginning to lift their cathedral spires at the foot of Transamerica's Pyramid Building.

Newest and most dramatic of The City's landmarks, the $34 million, 853-foot tapered structure soars almost twice as high as the loftiest of Egypt's ancient pyramids.

The trees, expected to grow up to eight feet a year, distinguish a half-acre pocket park providing a verdant framework of wilderness-like greenery for the innovative architectural geometry.

Three levels of underground parking, providing space for 300 vehicles, are located beneath the building, and to protect the subterranean area from water seepage originating at the park or other sources a coal-tar pitch waterproofing system, developed by Koppers Co., was chosen.

The pocket park, boasting a decorative fountain and walkways paved with irregular stones curved around benches and gently sloped earth moundso has been developed at one side ofthe structure. A colonnaded esplanade of wide landscaped sidewalks takes up the other three sides beneath outer columns of the lower floors.

Avcnuc, Hcleno, ,iont. 59601, 11061 112-2120

ONTANA N trWS

By R. V. PETERSEN executive secretary

T H EY came by car. by plane. I by Amtrak and. perhaps in some cases, by shank's mare, to the 1974 MBMDA Convention.

Utilizins the beautiful riverfront facilities oT the Villase Motor Inn in Missoula, a good representation of menrber dealers and associate members together with representatives from other segments of the lumber industry assembled for informative participation in the work program and for enjoyable fellowilililil1iilil1ililililililil1ilililililililillilil1t.

ship with friends and old acquaintances.

Included in the program were panel discussions directed at the problems of sources for tomorrow's building products and tomorro\4's construction linancins.

Ably lelding questions on building materials were Robert Peterson (Palmer G. Lewis & Co.). James Peters (GAF Corp.), Bronson Lewis (American Plywood Assn.) and Howard McDowell (lnland Forest Resources Council). Wally Steffan (Aldrich & Co., Billings), as

THE SOUTHLAITD

By WAYNE GARDNER executive vice president

Recently our national association asked each federated association to conduct a survey of its members regarding tne energy cnsls.

Two things were immediately obvious from our survey. First, the responses came from a majority of association members. Ten to 207o is usually considered a good response. Secondly, as big a problem as the fuel shortage appears to be, it's not hitting the average business too hard. However, the side eflects are causing some difficulties.

The responses indicated that the dealer buying gasoline from the local station is noticine some lack of availability of fuel.

The bulk purchasers were experiencing some shortages of fuel with allocations cut on the average by 2OVo.

Even though there is a shortage of fuel

the dealers service to his customers has been maintained. To accomolish this. the primary steps being taken as indicated by the survey were the pooling of orders and raising the minimum shipment. This action is just good business and should assist in reducins deliverv costs and ruising of profits. An-d alter al[. that's why the doors of each business establishment are opened daily.

Diesel fuel availability did not seem to be anv oroblem.

f'utit irit, propane, and butane are not big items in Southern California and there werc too few resDonses to that section of the questionnaire for a determination to be made. Natural eas is used ior heating the ouildings bit no apparent problems were indicated in the resDonses.

With respect to electricity, the dealers indicated no oroblems. but their customers were hiving some problems with new hook uos.

moderator, kept the program in balance.

Speaking to the question of financing were Dick Smiley, FmHA director; Orvin Fjare, FHA director; William Miller, Federal Land Bank manager; Martin Moss for Western Montana National Bank; and Lyle Grimes for Western Federal Savings & Loan. Roger Walsh (Walsh-Anderson Lumber Co., Great Falls) field-managed the session from the dealer ooint 6f view.

A significant element of the convention was Somers White's Manaeement Seminar, ably presented b! this nationally known financial and management consultant. This was followed by a diverting presentation on communications problems between dealer and.wife or emDlovees.

In dpit-e of problems posed by fuel shortage, transportation difficulties, weather and business, a good and beneficial program was enjoyed by all who felt this trip to be "necessary".

ln order to conserve the available energy (and who should be more conservation oriented than a group of businessmen who depend on a renewable, natural resource lor their major sales dollar) almost all indicated a reduction in heating their facilities, altering delivery practices, reducing interior and advertising Iighting, reduction in the business use of automobiles and conducting programs among the employees to urge them towards a wiser use of energy sources such as gasoline and electrrclty.

Almost everv resDondent indicated that the shortage of asphalt roofing varied from substantial to severe. The same was true of polyethylene material, nails, reinforcing steel and concrete mesh. In one instance nuint wus u ritten in as being in short supply.

So it can be said and oroven. there is an energy crisis. and it does have its eflect on the dealer and his customer. But the average retail and wholesale lumberman is about the most enterprising businessman around. Souring lumber prices didn't knock him down, sagging housing starts won't shoot him out of the saddle. and neither will some temporary dislocations from an energy crunch. Like the cat on the chinnins bar - they really hang in there.

WHERE SHIPMENTS ARE BACKED BY A COMBINED TOTAL OF MORE THAN 725 YEARS EXPERIENCE

MoreControls Lifted

The Cost of Living Council has lifted wage-price controls on remaining segments of the solid wood products industry.

The exemption from economic controls, granted lumber and plywood last Aug. 12, now includes a variety of fabricated lumber and wood products. Specifically, the March 6, CLC action applies to millwork, wood kitchen cabinets, nailed and lock-corner wood boxes and shook, wood pallets and skids, prefabricated wood buildings and components, wood preserving, and wood containers and wood products not elsewhere classified. The exemption does not apply to executive or variable compensation, which is still subject to control regulations.

CLC Deputy Director James W. Mclane thinks decontrol of these additional products is not likely to result in excessive price increases because the wood products industry is highly competitive and because most companies already were exempt from Phase IV rules due to their small size. Mclane said that, since the decontrol action last August, lumber prices have declined appreciably.

Wholesale prices of those wood products remaining under controls after Aug. 12, 1973, rose only 1.996 over third quarter levels, he said, while the wholesale product index for all industrial commodities rose 4.6% over the same period.

"The extension of the original lumber exemption will put all firms in the industry on equal footing and end the disadvantages faced by controlled firms in purchasing certain raw materials," Mclane said. "This decontrol action also is expected to reduce shifts in product mix and reduce incentives to export lumber products."

The CLC warned that, as with all such exemptions, the firms remain subject to review for compliance with appropriate regulations in effect prior to the exemption. Compliance actions include Internal Revenue Service investigations, notices of probable violation, remedial orders requiring rollbacks or refunds and a possible penalty of $2,500 for each stabilization violation.

New How To Magazine

Initial response to HOW TO, the new quarterly consumer magazine to be published starting this fall by the National Retail Hardware Assn., is meeting the expectations of the publishers in every way.

That's the word from Richard H. Lambert, exec. v.p. of NRHA and publisher of the new 95c quarterly magazine for do-it-yourselfers. HOW TO, subtitled "the make itlfix itlgrow it magazine, will be sold exclusively at better hardware stores, lumber and building materials dealers and home centers. Together, these retailers comprise a market that is setting new records in the sale of hardware and lumber and building materials.

"Editorial emphasis in HOW TO magazine will be on meeting customer needs for detailed how-to-do-it information," according to editor John Sullivan.

deailers amd dflstnflbutons ilook fion performance

..'rlR

D & R supplies dimension lumber, precision-trimmed studs, cedar siding, shakes, shingles, moldings and many other specialty lumber items throughout the West . . . by the most eff icient transport . . . rail, truck or ocean barge.

For nearly70years Dant & Russell has marketed forest products f rom the Pacif ic Northwest manufactured for the western construction market.

In Southern California, call our representative, A. W. "Art" Neth at872-1280 or 783-0544

Leonard New Hoff Cos. Chief

James W. Leonard has been elected president of Hoff Companies, Inc., Horseshoe Bend, Idaho, a large northwest producer and distributor of lumber and forest products. He will also serve as chief executive officer of Hoff Companies, Inc., as well as president ofits sales subsidiary, Western Forest Products, according to Theodore Hoff, Jr., chairman of the board, Hoff Companies, Inc.

Leonard had been v.p., shelter products group, Di Giorgio Corp., San Francisco, and served as v.p. and controller of Di Giorgio Corp.

G-P Unveils Major Expansion

More than a million tons of new chemical production capacity and "several hundred million" feet of additional lumber, plywood and other building products are included in a major 1974 expansion by Georgia-Pacific Corp.

R.B. Pamplin, chairman and

president, said sales of plywood and lumber are expected to continue ahead of the company's increased plant capacity "despite the temporary housing slowdown, while pulp, paper and chemical markets will remain strong."

The stepped-up 1974 program will include "at least" 46 new or expanded facilities with an investment of approximately $275 million compared to $224 million for plants and equipment during 1973 in the U.S., Canada and other countries.

Georgia-Pacific's extensive timberland holdings nationwide are now growing more timber annually than is being harvested for its present mills, "providing us with a base for future forest products expansion."

Twelve additional building materials distribution centers will be opened this year in new U.S. and Canadian markets. Including expansion of several existing distribution centers, this will add more than a million square feet of warehouse and office space.

"Him? Oh he's in charge of our computerized mill."

Mldg. ProducerE Brainstorm

Brainstorming and brain picking were by-words at Western Wood Moulding and Millwork Producers' February semi-annual meeting in Mexico City.

Brainstorming sessions in sales, production and administration generated several new ideas and projects for the Portland headquartered trade association.

Brain picking was offered by A.L. Baxter, president, National Forest Products Assn.; Dr. John Muench, forest economist, NFPA; Ray Waddelow and C.C. Harvey, Ethyl Corp.

In promotion, the association is developing wood moulding displays for millwork jobber and building material distributor product shows. WWMMP also is proceeding with a comprehensive sales guide for mouldings, jambs and door frames. This guide will provide product education for retail building materials salesmen as well as reference for wholesalers. students and others interested in detailed millwork information.

Other initiatives included appointment of a committee to study possible standardization for jambs and frames and preliminary planning for adhesive certification program.

How About a Mini-Mart?

While some retail lumber and building materials dealers seem to think that bigness is automatically goodness, one Minneapolis firm thinks small, according to the Northwestern Lumberman magazine.

The firm has leased an unused filling station and has established a Mini-Lumber Mart. For a very small operation, the stock is fairly complete and large orders can be filled from the main yard.

lnnovator is N.C. Bennett Lumber Co. and its new operation offers some possibilities. With the gas shortage, the establishment of local, close-to-home shopping should have some appeal. There are many abandoned filling stations available at what could be very nominal rent.

Perhaps there are some retired lumbermen available who would like to run such an operation on a commission basis. It's a thought.

What Crime Costs You

Crime against retail businesses, estimated at a cost of $1.4 billion in 1967, rose to a staggering $4.8 billion in 1970. And the trend continues upward.

The six categories contributing to these losses: shopliftin g287o, b ur glary237o, v andali sm207o, b ad checks137o, employee theftI37o, r obbery37o, according to police statistics. Crime losses are costs, and should receive the same aggressive, constant attention as labor costs, facility costs, or any profit-offsetting costs.

Fishing is great sport\nrn you've got the time. But fishihg around for lumber is somethin{else ! So why not use our line\One call to Hobbs Wall can save y\u time and money. lt's a faster way to land

the right grades at the right prices with delivery right on schedLle, whether you order a unit \ or a carload.

Marketing Assn. Elections

Western Lumber Marketing Assn. members have elected their 1974-75 officers and directors, at the group's annual meeting in Vancouver, B.C.

Mason Janes, United-Alpine Lumber Co., Portland, succeeded R.L. "Dick" Thain, Balfour Guthrie (Canada) Ltd., Vancouver, B.C., as president.

Other new WLMA officers are: Dennis Mawhinney, Widman Industries Ltd., Vancouver, B.C., lst v.p.: Curtis J. Heneghan, Pacific Forest Products, Inc., Seattle, 2nd v.p.; Herbert E. Charnstrom, North Pacific Lumber Co., Portland, 3rd v.p.; Dick Laird, George E. Miller Industries, Portland, secretary, and Jack Curran, Arthur A. Pozzi Co., Portland, treasurer.

Elected to the board were outgoing president Thain; Milan Stoyanov, American International Forest Products; A. D. Irving, Arthur A. PozziCo.; Noel Wicks, Timberlane Lumber Co.; A. M. Cheatham, Oregon Pacific Industries; Ran Davidson, Col-Pac

Lumber Co.; and Tom ConwaY, Olympic Industries, Inc.

New president Mason Janes has been with United-,Alpine since its inception in 1950, and is presently its assistant secretary.

Western Lumber Marketing Assn.'s membership comprises lumber/plywood wholesalers and producing mills in British Columbia, Alberta, Washington and Oregon.

Lumber Merchandising ldeas

Here are some suggestions picked up from a large home center firm in Washington, D. C. on how they feel the lumber industry can better serve the home improvement market. Be able to supply specified lengtbs as well as random lengths; insure less wane and shake, as lumber in this market is sold on appearance rather than stress rating; knots allowed in #2 are acceptable to the home improvement buyer; brighter lumber coatings would provide a big selling point; and continued interest in the home remodeling market is wise when housing picks up again.

A Whole Bunch of Hardwood

The nation's manufacturers of hardwood veneer and plywood reported value-of-shipments of $882 million and employment of 24,000 workers in 1972 according to a Preliminary report of the 1972 Census of Manufacturers just issued bY the Bureau of the Census.

The value-added-by-manufacture in this industry in1972 amounted to $324 million. Value-added-bymanufacture approximates the value of products shipped less the cost of materials used to manufacture the products and is considered a closer measure of the net contribution of the industry to the nation's economy than is value-of shipments.

Your odvertisement in the Merchqnt Mogozine will be reod by decision mokers in Alosko, Arizono, Colifornio, Colorodo, Howoii, ldoho, Montono, Nevodo, New Mexico, Oregon, Utoh, Woshington, ond Wyoming.

WWPA Semi-Annual Meeting

R.M. Steele has been elected as the new president of the Western Wood Products Assn. at their recent San Francisco semi-annual meeting. He succeeds Bob Higgins of Medford, Or.

Steele is corporat€ V.p., wood products group, Potlatch Corp. and a member of the industry for 23 years.

Drawing a record attendance of approximately 1250, the meeting concentrated on transportation problems, effect of the energy problem and possible answers to the sharp price climb in lumber since late January. Also covered were the traditional tasks of reviewing current association programs and the recommendation and (in some cases) the approval of new programs.

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Exclusivc rolcs ogonLr for:

M & J lumbor Co., lnc. (Myers Flat, Calif.)

Englcwood Lumbcr Co. (Redcrest, Calif.)

Representatives of several Western railroads and the members of WWPA's transportation committee met for more than three hours over the dual problems of high freight costs and tightening in the supply of rail cars.

Committee members were frank in pointing out that cost and shipping problems were the major cause of increased use of trucks by the forest products industry in Western markets.

Both factors agreed that there must be continued cooperation between the railroads and the industry to work for a continuation of competitive access for Western lumber to Eastern and Midwest markets.

In a major address, Al Baxter, president of the National Forest Products Assn. and president of J.H. Baxter & Co., urged all U.S. industry to tell the public what it has accomplished in environmental clean-up.

He said the issue is typical of other matters before the government on which businessmen have stood aloof, while environmental extremists' attacks on industry have been unrelenting. There is no payoff for industry in maintaining isolation, Baxter said.

We all "must bring home the fact that only through continued economic growth, through research and advanced technology can the remaining and more difficult aspects of impurities in the air and water be cleaned up."

Baxter said that giving economic value to residual by-products is one way of disposing of them. He noted that the wood products industry had done this - using what had been waste for particleboard, hardboard, and ground cover, as well as paper and paper products.

"A way will be found with other residues and presently wasted by-products of industry," he said. "Science will find the way; economic growth will pay for it."

He said that, to avert a wood crisis similar in impact and extent to the present energy shortage, the forest industry must plan and provide for the future as never before.

The threat of a timber crisis could be even more severe for the long term, with demand for wood expected to double by the year 2000, he forecast.

The remedies are clear. he said: "We must reforest the lands that are not stocked, apply improvements that will accelerate the growth rate on stands of lessthan-rotation age, and harvest the over-age timber under a program that insures prompt regeneration."

Fred Holmcs o Carl Force o Jim Bucknor. Gary 0hlcycr Alan Swanson o Herb Thompson P. O. Box 665, Ft. Bragg, Calif.

tcrquart-Wolf e lumbc; Co.

WCLIB Elects New Officers

Fred Hichens, Grants Pass Or., has been elected president of West Coast Lumber Inspection Bureau at their recent annual meeting in Portland. Other new officers include Doug Rand, Oregon City, Or., v.p., and Dan Graham, Jasper, Or., sec-treasurer. Added to the board of directors were: Gordon Johnson, District 1, Olympia, Wa. and Amos Horner, District 3, Cascadia, Or.

Retiring president John Kelly was presented with

a plaque on a clock and honorary lifetime membership in recognition of his 2 years of service and active leadership in the organization.

Hichens has been a member of the WCLIB board of directors for 6 years. He has spent 30 years in the lumber business in all phases from logging to lumber manufacture and timber acquisition to lumber sales and general administration.

He served as president of the Rogue Valley HooHoo Club and is a member of the board of directors of the State of Jefferson Quarter Horse Assn.

Dr. Rich Does lt Again

by Al Bell, publisher

Every year the Forest Industries Management Center of the College of Business Administration, University of Oregon, under the brilliant direction of Dr. Stuart U. Rich, MBA'60 and DBA'70 Harvard (and this year assisted by the Division of Continuing Education, Oregon State System of Higher Education) organizes a Current Issues Conference in the interest of the timber industry.

Relevant was the word that described the 1973 Conference titled "Public Relations in an Era of PubLic Inuoluement: Challenge for the Timber Industry". Fascinating must be used to describe the 1974 Conference: "Adapting to Enuironmental Pressures: Response of the Timber Industry".

Held at the Ramada Inn in Portland, the all-day session began at 8:20 a.m. March 19, ending in a flurry of excitement at 5:00 p.m. when Douglas Scott, a forester himself, gave the industry some idea of the thinking of the environmentalists in his capacity of Northwest Representative, Sierra Club and Federation of Outdoor Clubs, Seattle.

Scott was counterbalanced by the assistant director, environmental resources, Weyerhaeuser

Co., young John S. Larsen, who offered a well thought out plan for industry organization to meet legal challenges and develop coordinated programs. The title of this section of the program was "Improving Industry Response To Environmental Pressures".

Section I, labeled "The Accelerated National Forest Harvesting Quotas and Environmental Impact Statements," brought out the frustrations of the Forest Service, represented by C.G. Jorgensen, assistant regional forester, timber management, U.S. Forest Service, Portland, in preparing impact statements for the Environmental Protection Agency, brilliantly represented by its regional chief from Seattle, Walter Jaspers.

This discussion was followed by a session on "Land Use Planning and What It Means For The Timber Industry". Oregon has a land use planning law, S. 100, recently passed, which as described by Kessler R. Cannon, assistant to the governor, natural resources, appears to be the epitome of land use laws.

It is apparent the U.S. Forest Service is cooperating 100% with the state with respect to planning on National Forest Land. Robert

R. Tyrrel, land use planning coordinator, U.S. Forest Service, Portland, painted a clear and concise picture of the U.S. Forest Service posture.

In the early afternoon, two more U.S. Forest Service representatives discussed "Response to Demands for Wood, Wilderness and Recreation". Con Schallau, associate director, Intermountain Forest and Range Experiment Station, Ogden, Utah, told of the problems of increasing the allowable cut on public lands in view of many legal restrictions and a lack of money. His compatriot, Dr. John C. Hendee, recreation research project leader, Seattle, outlined most interestingly the new U.S. Forest Service thrust in the area of wilderness and recreation and its relation to the public. The foresters public image will be greatly enhanced when these new projects get under way.

The meeting was highlighted by a scathing attack on the "sheikdoms" within the U.S. Forest Service bureaucracy which prevented progress. This talk, by Portland attorney Leonard B. Netzorg, was so spicy and to the point that we hope to print it in a future issue.

This writer got the impression that the major need of the industry is to restore public confidence in the validity of our forest programs. There are a lot of people working on this. Dr. Rich is to be highly complimented for making possible this necessary dialogue. We will do our part to see that it gets a wider audience.

Arizona Convention, M 16-18

Leading off a strong roster of speakers at the upcoming Arizona Lumber & Builders Supply Assn. convention will be the Honorable John J. Rhodes. member of the United States House of Representatives and the House Minority Leader in Washington D.C.

The convention will be held at the Scottsdale Hilton, Scottsdale, Az., May 16-18. Ray Spelts, current ALBSA president, will preside at the 53rd annual convention.

Other speakers include keynoter Harry E. Olson, Jr., director, Executive Program Center, Minneapolis, Mn.; Richard Snyder, exec. v.p., National Lumber & Building Material Dealers Assn., Washington D.C.; Chuck Bivenour, exec. v.p., Thoren Consulting Group, Inc., Tempe, Az.; Arthur Holst, president, Promotivation, Inc.; and Chet Nortz, president, Management Consultants, Inc., Salt Lake City.

Social events include golf at the McCormick Ranch Country Club, a Western Steak Fry, a ladies luncheon, a dinner on Friday evening and the Annual Banquet and industry awards Saturday night, followed by dancing.

Big Oregon Tourney Set

Progress is well underway for one of the West's biggest lumbermen's golf tournaments, the Rogue Valley Hoo-Hoo club's annual, set this year for August 2, at the Rogue Valley Country Club in Medford, Or. More than 350 are expected to attend.

Ed Nolte, club president, has named Lew Merrill, Lew Merrill Lumber Sales, Grants Pass, Or., as this year's chairman. Co-chairmen are John Hammons, Southern Oregon Lumber Distributors, Grants Pass and Steve Campbell, Rogue Forest Products, Medford, Club arrangements and refreshments: lvan Harrington, Olson-Lawyer Lumber Co., Medford; awards and favors: Jack Mitchell, Olson-Lawyer.

Activities committee: Lynn Offord, Rogue Forest Products and Dean Derryberry, Cleveland Wholesale Co.; hospitality: Ben Evans, Wilson Lumber Co., Medford; registration: Dean Norman, Bud Brennan, Bob Fremdo Mel Cotton, Mark Dipple and John Austin. Hotel and motel reservations will be headed by Jim Shaw, Shaw-Mickelson, Medford.

AnotherL-PAcquisition

An agreement in principle has been announced for Louisiana-Pacific Corp, to buy Evans Products Co. stud mill at Trout Creek, Mt., according to Harry A. Merlo, !P president and Peter H. Koehler, Evans exec. - v.p. - manufacturing , building materials group. Assets include the mill with approximately 35 million board feet annual capacity, logs and lumber inventory and rights to timber from exising U.S. Forest Service cUtting contracts.

Ray Speltr

PERS@NALS

Dick Gittings, Gittings Lumber Co., Denver, has been appointed to the board of W.O.O.D., Inc.

Ian MacDonald, Cal-Wood Door Co., Santa Rosa. Ca.. is the new softwood div. v.o. of the Nt'l Woodwork Mfgrs.'Assn. Lynn Rabun, Coin Millwork, Prineville, Or. is the new softwood div. v.p.

Fred Hele has been promoted to sales promotion mgr., American Wholesale Hardware Co., Long Beach, Ca., and Bill Gardner has moved up to stores promotion mgr.

O. Howerd Hindele. senior v.o. and gen. mgr.. Umpqua div.. Bohemia, "*ill reiire this'Dec. He will be replaced by Paul D. Triem, who first joined the firm as asst. to the oresident.

Georle diChristina, J. diChristina & Son, S.F.; Al Ebneter, Architectural Wood Products. S.F.: Norm Jackson, Jayar Mfg., El Monte; John Murray, Murray Mill & Mfgr., El Cajon and Charles Walter. Kaufman & Walter. Santa Ana, have been elected to the board of the Woodwork Institute of California.

Roy C. Bolt has retired as pres. and g/m of the Kwikset div., Emhart Corp. No successor has been named.

Bill Painter, v.p.-sales, Gibson-Homans, annouces the naming of Clifford L. Hartung to the Oregon-ldaho territory. G-H makes coatings, sealants and glazings. Rey Knapp, Fremont, Ca., recently won their "Salesman of the Year" award.

Don Stow and Grry Sylvia are new sales reps for States Veneer, Eugene, Or.

Val Haws is the new man for Suoerior Fireolace Co.. Fullerton. Cd.. for the Southwest territory.

Dean Gaston is the new regional sales msr. for the West for Boise Casca-de's Raygold div., which makes kitchen cabinets.

Phil Baker has joined Ultra Value Panel, Longview, Wa., as sales mgr. He had been with Weyerhaeuser.

Hugh Love is now Anierican Plywood Assn's. director of communications. James F. O'Donnell is now asst. director of special services

Bob Brown is now gen. sales mgr., mobile homes, for Bruce Paneling, according to Claude Taylor, director of sales/marketing.

Alan E. Redeker is now mgr. ol Kaiser's cement mfg. plant near Helena, Mt.

William F. Burton has ioined West Coast Door Manufacturers. Mt. View. Ca., directing all marketing. He had been with Seattle Door Sales.

Ben Andrews has been elected president of the Fir & Hemlock Door Assn., succeeding Robcrt Nord, Andrews is with Clear Fir Products, Springfield. Or.

John Lipani will celebrate 36 years as a Weyerhaeuser man this June. He began with the then Boise Payette Co., right out of college.

Jim Webber, Hubbard & Johnson, Mt. View, Ca., is recuperating at home after recent surgery.

Dick Carroll, J.W. Carroll & Sons, Wilmington, Ca., is back from an Eastern business trio. Larrv Wellen. sales mgr., recently -busines. tripped to their Pa. plant.

"Bill" Singer, 20 game winning pitcher for the California Aneels and lumber salesman for -Max Fr',, Lumber Co., Pasadena, Ca., during off season, is off the phone and back on the mound fbr another season with the Aneels. We're rooting for you, Bill. -

James W. Creig, 39, is now v.p. oi DiGiorgio Corp., San Francisco. with full profit responsibilities for 5 of their larger shelter products operations, according to R.C. McCrrken, president.

Mike Gunn is now in sales for Pope & Talbot, Portland. He was 'with Pacific Wood Products.

Dave Gentry, Davidson Plywood & Lumber, Carson, Ca., has returned from the IHPA convention and a sales swing thru the South and Northeast.

Tom Peterson is now asst. mgr. of LongBell's bldg. mtls. wholesale dept.

Chuck Meister, Jr., has joined E.L. Bruce, Inc. as v.p.-financial plannrng.

John T. King will succeed George H. Simanton as gen. mgr. of Southwest Forest Industries lumber sales, upon Simanton's retirement in August. King has been with U.S. Ply. for I I years.

Joe Leitzinger is now v.p., public affairs for Simpson Timber Co., replacing Dave James, who plans to retire in 1975 after a distinguished career. James remains as v.p. until that time.

:,ill Pope, George Vogel, Roger Buffing- ' ton. Len Mills and Gordon Orton have been honored bv KohlerMcLister Paint Co., Denver, for their sales efforts.

J. E. Hande is now asst. gen. sales mgr. in Georgia-Pacifi c's bldg. products div., part of a personnel realignment announced by v.p. Frank V. Langfitt, Jr. J. D. Schreiber now heads sales for all bldg. products from the Portland div.; M. A. Vidan is now also plywood mgr.; D. B. Renwick is now mgr., Western lumber, moldings; ks Diehl is now mgr., engineered board products. Carl A. Larsen is now gen. s/m, Arrowhead Timber Co., Clackamas, Or.

Clyde Seybold, Duke City Lumber; Nick Kirkmire. Fed. Timber Purchasers Assn. and John Bertholf, So. Colorado Lumber Co. are new members of Denver-based W.O.O.D. Inc.

Glen C. Crookston is the mgr. of G-P's new Tucson, Az., wholesale bldg. mtls. distribution center.

Robert C. McBride is the new mgr.-sales, southern section of the Pacific district, for Koppers Co.

John F. O'Connor is now mgr.Jumber purchasing for Evans Products' bldg. mtls. group.

Danell H. Schroederr v.p., Rellim Redwood, Crescent City, Ca., is the new pres. of the California Forest Protective Assn., a landowner and management goup.

Frank Quattrocchi has been promoted to regional mgr. of all of the American Forest Products' distribution yards in Ca. Chuck Clemensen has moved up to mgr., Cerritos, Ca., yard and George Steele to sales mgr. Gene Courchaine has been promoted to mgr. of the industrial div. at Cerritos. Elmar Brock moves up to regional mgr., Southwest (hq. Dallas) in charge of distribution centers in Tx., N.M., & Az.

Nancy Boulware has replaced Bob SteinCamp at Weyerhaeuser's Burlingame, Ca., office. Bob has retired.

Ted Pollard has been named to head uo Fremont Forest Product's newly established wholesale industrial div., located at their Long Beach, Ca., yard. Fremont hq. are in Whittler.

William M. Pearson has been promoted to gen. mgr. of Louisiana Pacific's new Cheney Studs div.

Jerry Jarboe has joined Potlatch's western supplies div. in Portland.

William A. Riedlinger is now mgr. of GP's distribution center at Fresno, Ca., while J.W. "Woody" Clark is now mgr. at Salinas. William G. Seal is the new mgr. at Anaheim and Alan L. Perkins is now branch mgr. in Great Falls, Mt. N.W. Elardo. H.T. Coffman and J.P. Salber, Oakland, Ca.; F.E. Deu Pree, Denver; H.M. Cozby, Albuquerque; W.B. Hodge, Sacramento, Ca.; and F.D. Adkins, San Diego, have won honors in G-P's "Vice-President's Round Table" sales contest.

Frank Davis, exec. v.p., Arizona Lumber & Builders Supply Assn., recently visited San Antonio. Tx.. as a committee member for NLBMDA's marketing and merchandising committee.

Jim Frodsham, South Bay Redwood Co., Orange, Ca., is back at his desk after a visit to Eureka. Ca.

What1lltrEknow savesYoumoneJf,..

No matter what your requirements, Hampton can give you immediate price and shipping commitments. That's because we know the market, and we know exactly what's available at several hundred mills, so we're always ready to move NOW.

Saving time is a Hampton specialty, and these daysespecially. time is money. Call Hampton and let us show you how many more dollars we can put on the credit side of your ledger.

Currently distributing over 400 million feet of quality forest products annually - including 125 million feet from our own aff-rliated mills. Write to join the mailing list for The Highclimber, a competitive, timely, weekly list of Hampton's own stock.

Gillis Hannigan, 44, president of DiGiorgio's Klamath Lumber Co., has been appointed a v.p. of the parent firm.

Gary McCoy is managing Handyman's new Oak Grove, Or., store. Leo Delarm is merchandising mgr.; Bob McConkey, sales mgr.; and Lem Horton, warehouse mgr.

Russell Swift is now selling in Tx., N.M., and Az. for Los Angeles' Stahl Lumber Co. Ken Tinckler is back from an Atlanta business trip, Milan Michie and Pete Diggs recently were in Eureka, Ca., Vi Neal plans an August Carribean crulse.

Harry L. Grove has been elected new president of the Ponderosa Pine Woodwork Assn. John P. Semling is v.p.; Ed Quick, SFl, Phoenix, is treasurer; John C. Maynard, sec.

Chad Buford has been named sales msr. of American Lumber Species. Iic. Sacramento, Ca., according to Les Neadeau, president.

Ben Andrews is the new oresident of the Fir & Hemlock Dobr Assn. Maury W. Burke was elected v.p.; and Dick Sherwood, sec.-treas.

Gene Courchaine. American Forest Products, recently completed an Oregon buying trip; George Steele was at a particleboard seminar at their Martell olant: Paul Salazar is now selling'aluminum products to mobile home accts.; Wayne Smith has joined hardwood sales; Bill Moffitt fir sales and Terri Kardas is an order desk traince.

Harl Crockett is now selling part-time for Hexberg Lumber Sales, Long Beach, Ca., after recently retiring from AFP. Cerritos.

Vincent H. Kilpela is now selling out of San Diego for AFP. Horvey L. Collier is now mgr., national plywood purchasingl Lee Oster and Robert Thomas have joined the national sales div.

David Earle and Bill Jones have ioined Portland's White Lumber Sales.

New Fn@du@ts

g,nd selecfedsolesoids for better msrkefing

New Agate Beige Panel

A new pattern in the Royaltile line of paneling, Agate Beige, has been introduced bv Masonite.

A fai[hful reproduction of a semiprecious stone found in nature, Agate Beige combines an elegant free-form pattern with a neutral color that complements a broad spectrum ofother colors and patterns.

It is especially suited for high moisture areas such as kitchens and bathrooms. The 4' x 8' panels feature a plastic finish which is fused to a base of tempered hardboard.

Masonite is introducing Agate Beige with an incentive offer of a Mexican onyx ash tray for dealers and wholesalers. Mexican onyx is a stone which belongs to the same family as agate. The ash tray is similar in color to the panels.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9l10l.

Keeps Your Pow-er Dry

A new generatlon ot epoxy adheslves claims to offer contractors major savings of time and money in the repair of damp or wet structures has been developed by Sika Chemical Corp.

The trio of products, which share the designation 'Sikadur'. are used to patch, seal, surface, grout, and bond structural materialsconcrete. stone. wood, and metal. One, designated 'Sikadur Gel', has even been trowelled into olace on submerqed structures. A secoird, 'sikadur Hi-Mod'. is pressureinjected into cracks under water.

New Ceiling System

Armstrong Cork Co. has developed an innovative new method of attaching its Chandelier ceiling tiles to plaster, drywall or exposed joistseliminating wood furring strips altogether.

Called the "Integrid Furring Channel Method," the new system is designed to accommodate either 12" x 12" Chandelier tiles or the larger 1' x 4' units. It is easier to work with and requires no complicated room layout. The only tools necessary are those commonly found around the home. It requires only a2" drop.

Kev to the svstem is a new. liehtweigtit steel furring channel that ta'kes the place of conventional wood furring

All 3 moisture-insensitive epoxies are unique in that they are modulusoriented for specific applications in dry and 'can't-dry' conditions, for new construction as well as rehabilitation.

Sikadurs are 2-component, liquid epoxy systems. They are easily proportioned, easily mixed at the job site. The adhesives are applied by brush, squeegee, trowel. or conventional pressure-injection equipment.

The epoxies provide a dense durable bond with the substrate. Epoxy mortar patches may be feather-edged.

The 3 epoxy adhesives are 1fi)7o systems. They do not shrink, there is no safety hazard due to solvent evaporation. All are insensitive to moisture betbre, during, and after curing. They are equally suitable for use in fresh or salt water, and are not affected by most contaminants. For use as a mortar. thev may be mixed with oven-dry aggregate.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

Number Please

For number marking bins, shelves, racks. etc.. in warehouses and similar facilities, W. H. Brady Co. has announced the availability of highly visible, self-sticking markers numbered in sequence from 001 to 999 or 0l to 99.

SerieSystem numbering kits provide substantial time savings over other methods in which numbers have to be made up by printing or sticking down individual digits. This system has each complete multi-digit number peel off a

dispenser card and press into place.

As the markers are mounted sequentially on cards, there is said to be far less chance of workmen making errors in numbering.

Number markers are printed in bold black on bright yellow vinyl cloth that is highly resistant to dirt and abrasion, backed by an aggressive, industrial grade adhesive.

The three-digit markers, from 001 to 999, are3/q" high and come as a set of 84 cards, plus one card of each individual number from 0 to 9 for repair, replacement or end-aisle marking, for a total of 94 cards. The two-digit numbers, 0l thru 9, are I Vz" high and come in a set of 17 cards, plus one card of each number, 0 through 9, for repair and replacement, for a total of 27 cards.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l

Now Hear This

A totally new, popularly priced business radio system for the construction industry is from General Aviation Electronics, Inc.

The system, the Mobiline I and Mobiline II VHF-FM (not C.B.) 2-way mobile units, have a variety of fixed base stations, and the GLH-100 multipurpose p.a./siren/hailer.

It provides radio communications between office, home or factory base station and salesmen, etc. at a low initial cost. with little, if any continuing maintenance exDense.

Designed for'use primarily in lightly populated areas with low signal density communications environments, the ruggedly-built, high quality Mobiline I is completely transistorized and features integrated circuitry to reduce power drain and weight and to provide long-life dependability.

It accommodates two communications channels, and is equipped with separate volume and squelch controls and transmit indicator light. A plug-in microphone and mobile mounting bracket with anti-theft device are included at

strips. Manufactured in 12' lengths, they are especially fabricated to receive lntegrid cross tees which, in turn. sup- port the ceiling tiles. Wood or metal angle molding is used to finish off the ceiling around the perimeter of the room.

The installation method is simple:

( | ) Molding is nailed to all four walls, 2" below the level of the existing ceiling.

(2) Metal furring channels are installed perpendicular to the direction ofthe joists, starting 26" out from the side wall and spaced 48" on center thereafter. The channels are simple nailed into the joists using one nail every 48" Because they are rigid enough to bridge high spots in the old ceiling surface, the

channels are self-leveling. The need for braces, shims, or wedges is eliminated and, unlike wood furring strips, the channels will not warp or split assuring a level ceiling indefinitely.

(3) When all furring channels are in place, begin tile installation in a corner of the room. Just lay the first tile on the molding, snap a cross tee onto the furring channel, and slide it into a special slot on the tile's leading edge. Continue across the room in this manner insertine tiles and cross tees. Because the Chan] delier tiles butt tightly together. and all supporting metal-is fiiaaEn from view, the finished ceiling produces a smooth' monolithic appearance.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

no extra charge. It lists for $319.95 (including one channel).

The Mobiline II provides the same total capability as the Mobiline I, plus additional circuitry to permit use in heavily populated, high signal density communications environments. Engineering refinements in the receiver sections produce higher selectivity, improved spurious response and superior adjacent channel rejection. It broadcasts with 25 watts of nominal output power for positive signal penetration and retails for $399.95 (including one channel).

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll01

A Wood Chip In Your Tank?

During World War II, more than one million automobiles around the world used wood gas to replace some 20 million gallons of gasoline a year.

Now, in our most serious energy shortage since then, wood is emerging again as a possible source ofoil and gas.

The U.S. Bureau of Mines is planning a $2 million experimental plant in Albany, Or., to convert wood residues into low-sulphur oil.

It would process up to three tons of wood chips a day, yielding about six barrelsor 252 eallonsof fuel oil that could be reflned into other petroleum products like gasoline. Only high-grade wood chips will be used at Albany.

What's A Snib?

A new high security door lock designed for use on swing-in doors is now available for the first time in U.S. from Snib Security Products, Burnaby, 8.C., Canada.

It is a unique device that consists ofa lock plate and cam-operated lock assembly which mount on the door frame, and a protecting plate which mounts on the door facing.

Once installed, a single turn of a lever double locks the door via a built-in cam, making it impossible to open the door from the outside. The more pressure applied against the door, the more secure the lock becomes. A simple twist of the lockine handle unlocks or locks the door.

The lock plate and attached camJock mount on the door frame with three wood screws, while the protecting plate is installed on the door with a single screw.

Said to be ideal for homeowners and apartment dwellers desiring greater security than a chain lock, the complete Snib Lock retails for $3.95, with substantial discounts available. Construction is of strong cast metal. Dimensions are 2" x 2Vz" x Va" thick.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101.

Angle Bay Windows

New Perma-Shield casement anele bay window unit by Andersen Corp. iill be comprised of low-maintenance Perma-Shield casement windows which have a rigid vinyl sheath applied around the wood sash and frame. The vinyl sheath requires no painting, resists weather and corroding, and can be kept clean and new looking by occasional washing along with the glass.

Units are assembled with a prefabricated mull center which is also sheathed with rigid vinyl to insure a^complete lowmalntenance extenor surlace.

They are available in 4"-5" and 6" heights, with 2" wide flanker sash and choice of 2"-4"-or 6" wide center sash. This allows all sash to be ventilating, stationary, or any combination of the two.

The units will be set uo bv distributors and delivered to the buildins site completely assembled and ready t6 install in the rough opening. Precut head and seat boards are optional.

WRITE: The Mer-chant Masazine. 573 So. Lake, Pasadena Ca. 9llbl.

Markers OK with OSHA

Trouble-free pipe markers, guaranteed to stay on, are now offered by Seton Name Plate Corp. Trade-named Setmark o, they conform to OSHA 1910.261. 262 and 2&. and ANSI A 13. I - 1956.

The markers have been tested and proven on hard-to-mark pipes, even when applied over dirt, grease or scale. No surface preparation is required on the piping or insulation. Setmark @ Markers eliminate the need for adhesive coatings, clear lacquer over-sprays, securing of markers with banding tapes, etc.

All printing is sealed beneath a protective plastic coating to repel dirt, abrasion and grease, as well as to help withstand acid and other corrosive conditions which are frequently encountered.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

New Look For Lock Packaging

A colorful new look has been given to the individual packages of all "4{X)" Line locksets from Kwikset.

A modern silhouette knob design flows throughout all the cartons for uniformitv in brand identification.

The ?unction of each lockset is visually identifiable by the color of its box, e.g., green for entry. brown for passage, red for exit, blue for privacy, etc.

Model number, finish designation and other important stocking information is given on the end ofeach individual box.

In addition to this new standard package, Kwikset also packages its "4ff" Line in attractively styled see-through visual packages.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

NEW Perma-Shleld casement angle bay window by Andersen Corp. is available in 30 and 45 degree models. Low-maintenance units feature rigid-vinyl sheath around wood sash, frame and mullions which require no painting. The convenience of double-pane insulating glass is standard.

Free Reader Service

For further informolion on oll New Products ond New Literoture, write fhe Merchont Mogozine, 573 So. Loke Ave., Posodeno, Co. 9l l0l. Pleose mention issue dote ond poge number so we con process your request foster! Thonks.

CRA "Garden Grades" Promo

A major promotion of redwood garden grades (commons) that will have a direct effect on redwood retailers will start in early spring and run through the summer. Aimed at the boomine d-i-v market, the California Redwood-Assn-. campaign includes two full-color national magazine ads, new literature, and extensive magazine and newspaperpublicity.

Full-page consumer ads are scheduled for national shelter magazines beginning in February and running through August. The ads spotlight the natural, knot-textured beauty and practicality of the less expensive garden grades of redwood.

An on-going publicity program will reinforce the garden grades ads and California Redwood Association literature. News releases for specifier and supplierpublications will be sent out nationally and regionally. Consumeroriented stories will be placed with magazines and newspapers throughout the country.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca. 91101.

tnotor lodges

lrlFuH[uuflFnmb08d

FflffiETMINI

Now, any corporallon or organization wllh employee! who a?e required to ttavel can partlclpale. Special ravlngr are avail. able up to 15% al our 28 lodger In Calilornla, Colorado, Alizon! and other patticlpating lodger coarl-to-coa3t. Attach your buriner. card to thir ad lor f urlher lnlormallon and application.

True Grit?

The Remington "Grit Edge" blade product line includes rod saws, hack saws, saber saw blades, and circular SAWS.

The blades are ideally suited to applications involving the cutting of ceramic tiles, slate, marble, flagstone, brick, asbestos, cement, tailpipe bolts, hardened chain. stranded cable. and similar materials.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca.9l10l.

New Hand-Held Sprayer

An unusual sprayer capable ofhandling most liquids has been introduced by the Magrath Co. The new Nebraska Spot Sprayer, which requires no hand pumping, is charged by any compressed alr source usrng a common automotrve tire valve.

A 5 gal. stainless steel tank permits the Nebraska Spot Sprayer to handle a wide variety of liquids, including many acids, according to Magrath. The sprayer's all brass wand featuies a brass nozzle that is fully adjustable from stream to fine spray.

In spite of its large capacity, the Nebraska Spot Sprayer is completely portable and easily hand-held. Weight of the unit is less than 8 l-bs.

The new sprayer also features a pressure relief valve in the tank lid. which prevents over-pressurizing the tank and allows the user to release pressure before removing the tank lid. Another advantage ofthe sprayer, according to the manufacturer, is that dirt and foreign particles cannot enter its closed syste--m and clog the nozzle.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca.9ll0l.

Two New Ceiling Panels

Certain-teed Products has added two new decorator designs to their line of fiberglass, suspended ceiling panels. For commercial and residential application, the ceiling panels offer acoustical and thermal efficiency and high light reflection. More importantly, the new vinyl facing designs are beautifully textured.

Seville is boldly stippled to give a rugged textured look. It provides good sound absorption, and has the Class C Incombustible Class 75 rating. Available; 24" x 48" x 3/a".

Capri creates a subtle plastered effect throueh random stippline. It is particularly slriking in rooins where tht! ceiling plays an integral role in the overall decor. Available: 24 " x 48" x 5/8"

The Certain-teed ceiling panel selec-

tion also includes Travertine, an antique white textured surface with the appe-arance of travertine marble. This pattern is particularly well suited for- smart shops and offices where effective noise control is desired. Sound absorption: NRC of .85, mounting 7. Class A Incombustible Class 25.

These ceilins panels are easilv installed with stanilaid exposed, giid-type T-bar suspension systems. And, they'll never sag, warp or rot. They are readily removable for access to concealed wiring or piping.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll01.

Free Reader Service

For further informqiion on oll New Products ond New Literoture, write fhe Merchonl Mogozine, 573 So. Loke Ave., Posodeno, Co.9ll0l. Pleose mention issue dote ond poge number so we con process your request foster! Thonks.

Spurs You On

New spur dunnage bags are easily inserted between pallet loads for resilient cushioning and as void fillers in both domestic and ocean going containers, the manufacturer says.

The standard Spur dunnage bag is 5" x 5' in length and made of a heavy mil polyethylene tube filled with thousands of Spur's polystyrene cushions. A 2" flap at the end enables SDB's to be fasteried to the product as required.

Featherweight (only I lb.), it permrts easy handling and installation.

They absorb shock and secure products against impact and shifting cargo, in rail cars and piggyback trailers, as void-fillers in igloos and air freight shipments, and between pallet loads of cargo in ocean containers or over the road trailers for resilient cushioning at all times.

WRITE,: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Tub Recess Kit ForThe D-l-Yer

Marlite's new tub recess kit is designed for the do-it-yourselfer who plans to remodel his bath but doesn't want to drag out thejob any longer than necessary.

It contains all the necessary materials for a standard 5' tub recess area. The prefinished hardboard panels are ideally suited for the shower. Thev resist heat and can be damp-wiped clean. Regular carpenter tools are all that's needed.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca. 9ll0l.

UNRETOUCHED photograph of Ampine high density particleboard dynamically illustrates why this product is ideal for critical uses requiring excellent machining characteristics and high physical properties.

Workable Ampine

"This is what you can do with Ampine high density particleboard."

These words, routed on a piece of American Forest Products' particleboard, demonstrate the company's claim that Ampine high density is one of the most workable such products on the market today.

Ampine is manufactured from soft textured Western pine and white fir tree species whose properties in combination with AFP's manufacturing techniques help make this board ideal for virtually any use requiring excellent machining characteristics and high physical properties.

The well-known screw holdine values of Ampine are attributable to the'greater volume of refined raw material used to achieve the higher density. Fine textured raw material is added to the face layer giving the board an extremely tight surface for face machining, printing and thin overlay applications. Quality controlled precision sanding insures a uniform thickness to a tolerance of I .005".

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 9ll0l.

Adiustable Threghold

The Stanley Sta-Tru adjustable aluminum threshold is desiened to offer the builder positive correitive action for slightly low or out of square sills. It pe rmits up to 318" adjustment either across the entire threshold or at either end. Adjustable thresholds are available, cut to length. for doors up to 6' wide. - Other leatures of the adiustable threshold include fully recessed two-way adjustment screw, positive vinyl seal and elimination of the need for shims.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 9ll0l.

No Gas Shortage Here

At this time of shortages of nearly all solvents and petroleum distillates, Nyco Products Co. of Chicago is offering a non-solvent, non-flamable, heavy-duty, cleaner-degreaser for mopping, spraying, dip soak tanks, steam cleaners and high pressure washers.

Known as N-250, it contains no butyl cellosolve, naphtha, benzine, chlorinated solvents or petroleum distillates. This is a non-polluting liquid compound. fortified with wetting agents. penetrates and alkaline emulsifiers. It is highly concentrated for maximum cleanins effectiveness.

Dilutions can range from 20 to 40 to I for heavy deposits of grease, soot, resin, floor finishes, oil, ink and other grim and soil; up to 200 to I for routine cleaning.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Where'g the Platter Go, Ma?

With the increase in informal dining and entertaining, many large platters, trays and cutting boards are being added to modern kitchens. These unwieldy pieces. ulong with lids and cookie sheets. iometimes create a difficult storage problem.

The Lons-Bell div.. International Paper Co., o-ffers a slide-out lid-and-tray rack to simplify large-item storage. All pieces stand on edge for easy selection. Every item is quickly accessible and can be lifted without moving any other item.

The tray rack consists of a door-front cabinet with a pull-out rack. Trays and other items stand on edge between dividers or may be hung on the pegboard partition.

The sliding lid-and-tray rack and otner space-savlng convenlences are available in all styles and finishes of Lone-Bell's Luxuria kitchen cabinets.

W-nnn: The Merchant Magazine, 573 So. Lake. Pasadena Ca.9ll0l.

weight Hallmark Shangle at 380 lbs.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca.9ll0l.

New Lock Merchandisers

Harloc Products has introduced two compact stock keeping units for pegboard disolav.

Colorful, - flexible, easy-to-install, these modular vinyl display panels snap right over your gondola or wall pegboard. They create an instant and organized lockset center. Colorful header stimulates impulse buying. Quick-see information under each hook makes restocking and recording a cinch. No. Ll6l5-l lockset merchandiser, only 16" wide x 15" high displays l2 locksets on 4 hooks. No. DB-lll5-l Deadbolt Merchandiser displays l2 deadbolts on 4 hooks. Header tells your customers the securitv storv.

Botli merchandisers are free with any basic stock order.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Fiberglaes Columns

Colonial columns of fiberelass that combine the benefits of traditional styling with modern technology are detailed in a handsome new brochure iust released by Simpson Timber Co. -

The columns offer the elegance associated with Colonial American without the old fashioned maintenance headaches.

They are manufactured from fiber reinforced plastic, molded to produce hollow columns with the classic taper and the detailing of the early American craftsman.

Among the basic advantages are maintenance-free qualities and the resistance to impact damage.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

New Shlngle Slze

The entire line of asphalt strip shingles by Certain-teed Products will be revised in size 12t/q" x 36".

On a 20 square job, one-half square fewer shingles are required.

The revision in size will allow for uniform packaging with the same number of shingles in every bundle, and points up Certain-teed's immediate compliance with the increasing emphasis by federal, state and local legislation concerning truth in packaging.

Certain-teed shingles will now be applied with a 5 l/8" exposure, as opDosed to the 5" exposure that had been used. The new exposure has been UL approved.

Certain-teed is the first manufacturer to produce the larger shingle on a national basis. The corporation manufactures a broad variety of roofing in asphalt, from their 215 lb. fiberglassbased Glassguard, to their heaviest

Gaulk and Sealer Promotaon

A money-back coupon offer, an extensive consumer magazine and television promotion and expanded co-op program will highlight the 1974 spring oromotion for Dow Cornine silicone iubber bathtub caulk and silic-one sealer in cartridses.

In-pack-ed with each 3 oz. tube of bathtub caulk in white and decorator colors, and each l2 oz. cartridge ol sealer in clear, white, black, and a'iuminum is a 250 refund coupon that consumers return directly to Dow Corning.

The refund offers will be backed with a consumer magazine and television campaign which promotes the versatilitv and multiole uses of Dow Cornine sili6one rubb6r bathtub caulk and sealers to the male do-it-yourselfer.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca.9ll0l.

New Circuit Breakers

A completely new circuit breaker enclosure measuring just2t/z" in depth has been announced by General Switch Co.

The new shallow design breaker panel has been designated as the "Plus Line" and is particularly suited for modular and mobile housing and thin-wall construction.

Units accept 8 standard l" l20V circuit breakers, or sixteen t/2" l20Y (twin) circuit breakers. Because of seouence bussing. any two additional circuits can be .doubled-poled for 240V appliance wlnng.

As an added plus, a simple field adjustment permits conversion of main lug panels to main breaker panels operation without loss of branch or lighting circuits.

The new "Plus" units all feature onepiece construction; strong, die-cast bus bar for perfect rigidity; all Cu/Al compatible connections; electro-tin plating for high corrosion resistance.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

Western Lumber

USP Spring Promotion

U.S. Plywood launches "The Paneling People" Spring dealer program with the introduction of two new orefinished paneling lines - Constitution lnd Ticonderoga.

Named to tie-in With America's uocoming Bi-Centennial celebration. the new products introduction is dramatized by striking, red-white-and blue graphics in theme posters, wall banners, hang-tags and newspaper ad mats.

Wally Bruner continues to figure prominently as U.S. Plywood spokesman for "The Paneling People" on the nationally-syndicated TV program "Wally's Workshop" and in a Spring schedule of consumer ads in national maeazines.

Constitution is a rich woodgrain print on lauan hardwood plywood showing elegant birch patterns in three different colors: Patriot; a natural, birch-tone, Declaration; a medium-brown, wood shade and Prologue; a sandy-beige, oak tone.

Ticonderoga offers a more countrified styling by means of interesting distress marks incorporated in the embossed woodgrain' print. This distinctive lauan panel is produced in four different colors: warm, pecan-toned Musket, Caisson, a rich, teak shade, Long Rifle in the beige tones of rugged oak and Mohawk, honey-toned graining on ash-white grounc.

Random-planked Constitution and Ticonderosa are available in 4'x7' and 89 sizes in- both ll4" and 5132" thicknesses.

WRITE: The Merchant Masazine. 573 So. Lake, Pasadena Ca. 9ll0l.

Full Humidity Control

An advanced humidification unit for an average-sized home is housed in a walnut-erained cabinet in Vernco's humidifiir Model V2005.

It houses a fully automatic humidstat which maintains a constant level of humidity in the home. A three-speed control increases the comfort levels available.

A roller belt distributes moisture evenly from the reservoir throughout its surface providing a large area ofcontact

and Bulldlng Materlals MERCHANT

with the fan air. Moisture enters the air in the form of water vapor which is forced out the top of thi unit, thus preventing annoying drafts.

When the water level gets too low for proper operation, the unit kicks off automatically and a fill-indicator light goes on.

- WRITET The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

New Electric Vehicles

Two lines of battery-powered cargo and personnel carriers serving a broad range of applications in various capacities and speeds have been announced by Allis-Chalmers Corp.

The Mobileman line of three-wheel vehicles comes in four models, each in two price categories, one with a steel body, one with a fiberglass body. Models include the MM98l2 back-toback personnel carrier and the MM98l4 single-passengerfcargo carrier. Both have tiller-bar type steering. The singleseat cargo carrier Model MM98l5 and the double-seat Model MM98 l3 are equipped with automotive type steering and orotective shields.

These four models are built on a common chassis. Vehicles are approximately 80" Iong and 30" wide. They are powered by three 6-volt, 18O-amp/hr Allis-Chalmers batteries, which are charged by an l8-volt on-board charger. Safety reversing switch requires key to be held in position when truck is moving ln reverse.

These compact electric vehicles move personnel up to 9 mph in aisles as narrow as 3 ft. They turn in a minimum of 90" and have automotive disc-type brakes for safe, sure stopping. An exclusive 97Vo efficient direct drive differential eliminates wasted motion of chains or belts.

The new Cargoman line is based on a common chassis with four wheels. Styles include passenger, cargo and a combination of the two. Four bodies are of fiberglass, with steel decking. Direct drive power train is 977o efficient. These units feature automotive-type steering, protective front shields, high intensity headlights and taillights, hydraulic brakes, and safety reversing switch.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 9ll0l.

Delay For

New Geodesic Greenhouge

The new Dome Greenhouse features optimum year-round growing conditions, modern geodesic design, spacious work area, redwood construction, oneday assembly, and amazing strengthsufficient to withstand gale force winds.

The strong, efficient geodesic design greatly simplifies the manufacturing process of the Dome Greenhouse which makes it possible to greatly reduce the price. Present prices for these greenhouses are only about l/3 those charged

l:."r::i"O".O square-cornered sreen-

Using a circular geodesic form, it has

a l0' diameter that furnishes over 80 sq. ft. of floor area. Ceiling height is 8', allowing ample room for tall plants and hanging baskets.

It is available with both opaque fiberglass and clear polyvinyl covers. No foundation is necessary, it can be placed right on the ground. Clear. k/d, rotoroof redwood is used throushout the irame. along with brass hardiare.

Everything is included ready for assembly; parts are precision cut, colorcoded, and bolt together easily. The only tools necessary are a household wrench, hammer and screwdriver.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

Free Reader Service

For further informolion on oll New Producls ond New Literoture, write fhe Merchont Magozine, 573 So. Loke Ave., Posodeno, Co. 9l l0l. Pleose meniion issue dote ond poge number so we con process your request foster!

Thonks.

The "New" Colonial Look

With the nation's Bicentennial just around the corner, the popularity - and demand - for all things Early American or Colonial is soaring faster than Ben Franklin's kite in the storm.

Armstrons thus has introduced "Constitution," -a Chandelier ceiling tile designed to complement Colonial and Early American interiors.

Inspired by the Elegant plaster reliefs on the ceilings of many of the most classic homes of the Williamsburg era, Constitution features a deeply sculptured design with antique gold tracings highlighted on a warm beige backsround.'

The embossed pattern flows uninterruoted from wall to wall because of the tilis' base material, Trilon. lt is this composition that permits designers to eliminate the old and unsightly V-groove bevels and produce a true 90" square edge on the tile for a monolithic appearance. 'Also, because of the Trilon composition, Constitution is fire retardant (Class 25, flame spread rating, according to Federal Specification SS-Sll8a).

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca.9ll0l.

133-2a72 lTtal t26-O636

REA(H?J,il.:; The

Hello Ladies!

FOR THE 21ST time,

Oak Flooring Supplies OK

The nation's home builders will find supplies of oak flooring this year adequate to meet all their pro- jected needs, according to a spokesman for the oak flooring industry.

Henry H. Willins, exec. v.p., National Oak Flooring Manufacturers Assn., says the situation has "tremendously improved since last summer, and home builders in 1974 will be able to get the oak flooring they need."

He explained that the decline in new residential construction during the last half of 1973 enabled flooring manufacturers to catch up and to begin the build-up of normal inventories.

While still somewhat below normal, inventories are continuing to rise, Willins said, and production in 1974 can be increased to meet any projected need.

Another reason is a substantial improvement in the overall availability of hardwood lumber.

Unfavorable weather for a lengthy period and flooding last year slowed logging operations in hardwood ateas. This reduced the amount of hardwood lumber available to oak flooring manufacturers, and flooring production was limited as a result. Also, strong demand last year from the furniture industry for the grades of oak lumber used in the production of flooring further reduced lumber supplies available to oak flooring manufacturers. Both of these factors are now altered, Willins said.

Shasta-Cascade HooHoo club held their annual Ladies Night. Verdict: best ever, take a bow, gen. chairman and v.o. Bill Harrison. More than 110 were there in Redding, Ca., for all the fun plus a drawing, big prize winner of which was Fran Kerper, Anderson, who won a s-gal. ter-

rarium. (1) Ed and Eleanor O'Kelley, Judy and Bill Harrison. (2) Herb and Dorothy Brown. (3) Jim Baskins, Tom McDonald, Jim Nelson. (4) Al and Fran Kerper. (5) Judy and Charles Moss. (6) Donna and Cliff Hord. (7) Bob and Vicki Reagan. (8) Ed and Dolores

Kaupangen, Andy, Cynthia Millen. (9) Jim Nelson, Earl Nordtvedt. (10) Duane Hervlord. Nelson, tvedt. (10) Duane Herylord, Betty and Bob McKean. (i1) Glen and Lois (11) Loit Forney. (121Ed Nave, Bob Miller, John Hale (13) Glen and Norma Dietz. (14) Sharon an( and Phil Fields.

Merchandising hardwood floor tile

J n the building supplies industry

I todav. the most successful. companies are often those willing to invest in research and development to redesign traditional building supply products into those suitable for use by inexperienced and amateur do-it-yourselfers, and then energetically and effectively market and merchandise the new product to the do-it-yourselfer market; not an easy accomplishment.

Tibbals Flooring Co., Oneida, Tenn., has produced hardwood strip and parquet flooring for many yeprs. At the onset of the do-ityourself boom, however,' Charles E. Tibbals, president, recognized the opportunities of d-i-y.

Story at a Glance

A brief background on how r&d produced a stick-on floortile .... plus a number of methods of merchandising this innovative hardwood product.

for skilled professionals and even then required many hours and even days of labor, Foam-Tile could be installed by amateurs in only a few hours with no mastic, special tools, or special skills.

According to Tibbals, "We were particularly carefui to package the hardwood Foam-Tiles to enable consumers to purchase smaller amounts and to offer a variety of wood finishes to satisfy a mass market with distinctive and highly individualistic tastes. We also tried to supply a variety of promotional materials and merchandising ideas to the building materials merchants who carried the product.

Although a very attractive point-of-purchase display is available, really enterprising building materials merchants have supplemedted these stock displays with their own in-house implemented displays and activities suggested by the company.

wood. The total amount of time required to install the parquet conventionally should be about four times as long as that required to install Foam-Tile

Much simpler to implement but just as persuasive would be a display challenging customers to a test of strength between themselves and a square of Foam-Tile The panel could be attached to a piece of plywood or other type of strong wooden board. The only thing holding the tile to the display would be its standard selfadhesive Par-K-Stik backing. A sign on the display would challenge customers to pull the piece of Foam-Tile from the plywood. Anyone managing to do so would win a prize. Undoubtedly, the display and the challenge would arrest the attention and stimulate the curiosity of most customers. It is highly improbable that it would ever be necessary to award the prize to a successful customer.

After several years of research, Hartco Wood Foam-Tile with self-adhesive Par-K-Stik backing was developed. These 12" by 12" hardwood parquet tiles were each composed, ot' four 5/16" thick panels. Each panel, inturn, was formed by joining seven square-edged hardwood st"rips into a unit by soft steei 'knurled wires imbedded in the back to allow for expansion and contraction. A special chemically treated peel away paper covered 144 dots of tenacious adhesive on the back of each tiie. Do-it-yourselfers simply had to remove the protective paper and press the i,iles into place. Where laying a hardwood parquet floor was once a job

One merchandising display, which is very simple to produce, is composed of two sections. One section can be a modified point-ofpurchase display provided by the company which demonstrates the ease of one-step installaiion and the eliminatiorr of any need for messy mastic and special tools or skills.

The second section of the display, placed beside the promotion piece, shows the four messy, expensive, and time-consuming steps required to install parquet by the conventional method. This 3D section of the display can be easily constructed with a small piece of plywood on which is spread a layer of rnastic, a layer of foam, a layer of rnastic and finally the individual small wood panels. Arrows pointing to each layer indicate the number of hours required to install each layer of mastic, foam, or

In demonstrating to a customer the fact that it is as permanent as conventionally installed hardwood parquet, recently, a dealer in Chattanooga, Tenn., attached a square of it to his sheetrock wall. It was necessary to replace the entire panel to remove the square.

The display should emphasize, of course, that Foam-Tile is permanently adhered only after it is pressed into place during installation. The tile's amazing adhesiveness creates no problems during the installation process.

Some merchants have chosen to use the floor in one section of their store in place of the floor covering found in the rest of the store. Such a "display" is functional, dramatic, and requires very little space. Since some type of floor covering must be used anyway, why not let the floor serve the dual-purpose of (Please turn to page 50)

New Lfit@Fatutr@

ltbw ComFrbr Litcratrre

Qantel Corp., manufacturcr and marketer of business comprter systems, has new descriptive literature on its new Systcms llfl) ard 1200 that includes a l2-p. brochurc illustrating key marketing points, and a l2-p. set of data sleets tbat provide technical specifications on the systems and their related peripherals as well as distinctive photography of each itern.

Free Reader Service

For further informotion on oll New Producls ond New Lileroture, write fhe Merchonl Mogozine, 573 So. Loke Ave., Posodeno, Co. 9l l0l. Pleose mention issue dole ond pqge number so we con process your request fosfer! Thqnks.

paneling. (3) paneling and siding guide for home builders. (4) the new Voluntsry Prduct Standards for basic hardboard, prefinished hardboard paneling and hardboard siding which serve as a guide for builders and architects and provide producers, distributors and users with a basis for common understanding of the characteristics of these products. Copies are free from the American Hardboard Assn., 20 N. Wacker Dr., Chicap, Ill. ffi605.

Prefinlehd Door Facinge

A ncw 4+olor, 4-p. product brochure on theLegacy Series ofprefinished door facings is available-frec from Masonite. It describes and illustrates various residential and cornmercial applications of tlre embossed hardboard doorskins.

Bath Safety Hardware

New 20-p. free brochure describes selection and installation of Hall Mack bath accrssories aod safety hardware. Photos. diacrams and illustrated data charts give lpecifications and installation instructions. It also eovers a packag;e to meet the new health and safety code regulations on grab bars in public restrooms.

flumlnum Spanish Tlle

An 8-p. brochure providins full oarticulars on thc new dluminuri'spaiish tih roofing system, California Mission Tilc, includiqg installation details'and specfyinC irtrormatfton is now available from AMAX Building Products.

Gst TlB Plcturc

A new 20''minutc, l6urm sotrnd film in full color titled "Round Trip to Daneef' has been moduced bv Dese & C;. rnotographLO in thr# of ttre largest timbcr poducirg areas of the nation, ths film points out many of th€ .unsafe work habits being pn,;ticed in th€ idustry. Prints are available for lmn on a free basis from Modern Talking Pictu!€s Senrices, National Services CCnter, 2323 New Hyde Parh New York ll(X0.

EPA Dlrectory

"Finding Your Way Through EPA" is a new directory published by the federal government to help people outside the Environmental Protection Agency find the insiders who can answer tleir questions. Single copies may be obtained free ofcharge from the Circulation Branch, Office of Public Affairs, EPA, Washington, D.C. 2(X6'0, and multiple copies from the U.S. Government Printing Office.

Safety Platform Catalog

A new. fully illustrated l2-p. free catalogfeatures safety platforms to help meet OSHA requirements in the manufacturing and construction markets. Economv Eneineerine's futl line of safety platforfrs are Shown complete with full specifications and prices.

New Rooflnq Booklet

The Asphalt-Roofing Mfgrs. Assn. has a newly revised 2#p. frce consumer booklet, "A Homeowner's Guide to the Selection of Quality Roofing."

Morc On Storage Racka

Uodated and expanded sles literature'on storage raiks offered as products allied to material handling is available from Allis-Chalmers in an 8-p. bulletin dercribing heavy duty racks made to stadards of the Rack Manufacturers lnstitute and available in two baoic components for easy installation and Feaffangement.

Raln Jc{ Shower Heads

Four rotary massage shower bath Ms by Rain Je{ ale describcd in a new 4-p. full-color free catalog. All four heads have an inner nozzle which rotates rapktly in an oscillating orbit.

Pd$rtbn Abaternent, Cm"bd

The ForEst Frodwts Research Society has a,216p, rEport on "Pollution Abatement And Control In The Forest Products Inda.stry, 1972-73" based on the foce€dings of the pollution abatement and control Commitiee at FPRS's 27th annual meeting during 193. The report ean be ordercd for $5 the copy postagc paid from Forest Products Research Socbty, 2801 Marshall Court. Madi*on, WI. 5J705;

l#t Tnrck Sp€cs

A frec spccification shcet desribes Allis-Chalmcrs' new l2,fifFlb" capacity S-tm [ft truck with the 131-hp-sixcylirdor Surkins diesel engine.

Lett@trs

SOME GOOD OUESTIONS

The Merchant Magazine

David Cutler, editor-manager

573 So. Lake Ave. Pasadena. Ca. 9ll0l

Dear Mr. Cutler:

I've circulated your March editorial (p.4) to a number of our people and generally the type of editorial which you are proposing, while it meets with their individual approval, does leave a number of questions, and I'm not sure that we at Georgia-Pacific would be in any position to commit to the 99 club.

We are encouraging our people to participate in a political program of their choice, and I know that they are doing this independent of any specific organization. We applaud the thoughts of the editorial and wish you very well.

Some of the questions, by the way, that were raised included the following:

l. Who decides on the candidate'?

2. Who handles the income of funds?

3. What is the difference between supporting one's own choice with personal contributions as opposed to the suggestion in the editorial?

l'm not sure that the above will be of any help at all, but we do wish you well, Best regards.

Very truly yours,

M.C. Carpenter

Asst. to the Chairman

Georgia-Pacific Corp. 900 S.W. 5th Ave. Portland, Or.97204

Good questions, Mr. Carpenter, and ones that we are going to pass on to H.E. "Ham" Sanders, Sanders Lumber Co., Inc., Meridian, Miss., who is seruing as the current president of the Forest Products Political Committee, which operates the 99 Club. We'll report bach here in the Letters Section what we find out.-Ed.

I1{DUSTRY SUPPORT

The Merchant Magazine David Cutler, editor-manager 573 So. Lake Ave. Pasadena, Ca.9ll0l

Dear Dave:

Enclosed is a newspaper article from our Spokane paper which I thought would be of interest to vou.

Robert T. Grotefdnd. Spokane Community College forestry instructor,

is one of our Spokane Club Hoo-Hoo members, and we are proud of the work he is doing with the young people and with his knowledge and interest in forestry. Bob had a business background before he started teaching.

Last spring he had me, as a guest professor, speak on the wholesaling of lumber to his class and I was very much impressed with the students and their interest and Prof. Grotefend's experti- : in teaching.

Sincerely yours,

Ernie Wales Wales Lumber Co.

P.O. Box 1137 Spokane, Wa. 99210

The clippings tell of a successful program inuoluing 13 men and 2 u)omen s ec ond -ye ar n at ur a I res our ce majors at Spokane Community College who spent three days a weekfor nine weeks last fall working under Forest Seraice superaision with SCC forestry instructor Grotefend in gaining practical experience in forestry and tree farming. The cooperating Spokane Hoo-Hoo club's committee was chaired by Arnold Hiebert, also a forestry instructor at SCC, and a number of club members assisted in the project. - Editor.

SUBSCRIBE

Poeitions wanted 25d a word, minimum 22 words (22 words = $J.50). All othcrs 35Q e word, min. 20 words (20 words = $7'fi)). Phonc irumbcr counts as one word. Boxcd ads Sl cxtra. Fancy headline or bordcrs S2 crtra. Box numbcrcd ads add S1.50.

HELP WANTED

SATESIIIAl{_IRADER

Top caliber sell to importerswhirlesalers. Challenging and permanent position with excellent growth prospects. Reply Box 3477, Santa Monica. Ca. 90403.

EXPERIENCED LUMBER GIRL

Work directly for sales manager. Heavy volume retail yard. Scheduling, recapping. coordinating. 5 day week, profit sharing, pension plan, medical insurance. Barr Lumber Co., 10742 Los Alamitos Blvd., Los Alamitos, Ca. (See Stan Skelton)

YARD FOREMAN needed. Must be experienced; load trucks, tally, take charge and run the yard portion of our So. Calif. wholesale lumber firm. Valk Lumber Co., Riverside, Ca. Call (714) 684-9905.

NEEDED: experienced wholesale lumber salesman. Must have experience in wholesale lumber and plywood for aggressive, growth-oriented So. Calif. wholesale firm. Valk Lumber Co., Riverside, Ca. Call (714\684-9YJ5.

SALESMEN wanted. Established Los Aneeles area distribution yarci needs sale-s personnel for lcl, direct and industrial sales. Please submit resume. Write box 107, c/o The Merchant Magazine.

ASSISTANT MANAGER, including sales ability. Must have experience. lumber and hardware. San Fernando Valley yard. Call (2ll) 656-0269.

FREE SERVICE

For more inforrnation rrn nqw products items, write the Merchant IVlagazine, 5?3 So. Leke Ave., Paeadena, Calif. 91101.

KNIFE GRINDER

Good oaving nosition for the rieht man iri a we-ll'established comoinv with a verv well eouiooed srirfdin's room. Sticker knori,le?J'ee oieferred

Write Mutual Mouldins.: 621 w. l52nd St.. Gardena. Cal 90247 or call collect Frank Temple, (213) 3210877.

Catt: (213) 792-3623 or (213) 7924098 or (415) 346$000

Glassflf fied Adven"tflsem@mts

Namcs of advcrtiscrs using a box numbcr cannot bc rclcased. Addrcss all rcplics to box numbcr shown in ad in carc of Thc Mcrchrnl Mr3rzlnc, 573 So. Lrkc Avc., Prndcne, Crllf. 9ll0l. Dcedllnc lor copy b thc 20th. To cell In rn d:(2r3) 792-4$rt or (415) 346{m0.

HELP WANTED BUSINESS OPPORTUNITIES

MANAGER AND SALESMAN needed for retail lumber yard in South San Francisco. Minimum ten years' experience. Steady job. Phone: (415) 761-1515.

POSITIONS WANTED

EXPERIENCED wholesale lumber girl wishes to relocate in or near San Gabiiel Valley (Ca.) Will consider either temporary or permanent assignment. Write box I I I g7s The Merchant Magazine.

UATERIALS WANTED

Attention Pine Dimension Mills

Premium paid for your clear, 2 x 4 and 2 x 6 pullouts. Accumulation basis, full truck and trailer lots. For company name and address, write box 5, c/o The Merchant Magazine.

REWARD

For information leading to pine stud mills which will pull their clears for a premium price, $100 cash money paid upon acceptance first order. Steady source of 8' clear 2 x 4s needed. Reply to Box 6, The Merchant Magazine.

WANTED USED FORK LIFI

H-180 E - Hyster Diesel Engine - side shift carriage - 7'fork - 18,000 lb. cap. Barr Lumber Co., 10742 Los Alamitos Blvd., Los Alamitos, Ca. Call (213) 5964475 or (714) 527-2285, Robert L. Reed.

HARDWARE LUMBER BUSINESS

Good net income. Excellent location, Phoenix, Az. Owner wants to retire. Call Mr. Wittv. Book Binder Financial Corp., (602) 264-5220.

SERVICES OFFERED

LUMBER HAULING

C.Q TRUCKING INC. (2I3) 638-7851 5501 East CenturY Blvd', Lvnwood. Ca.90262.

FOR SALE

FOUR USED LI.]MBER CARRIERS

I Ross, Serial No. 1822

I Ross, Serial No. 913867

I Ross. Serial No. 913887

I Hyster, Serial No. 28742

Approx. 5fi) Carrier Blocks

Priced very reasonably (213) 655-9605

IEAR OUT ATONG DOTTED IINE

NEWS

NAMES DEVELOPMENTS

keep up with it all-

Nfl trM] G HANT

SAN FRANCISCO

BUILDING MATEBIALS-PAINT_HAROWARE_ETC. SASH_DOORS_WINDOWS_MOU LDINGS

Forest Products, (CorA headquarters)

Lumber Species, Inc.

Ooor Co......

Corp.

Osgood, Inc., Robert S. Pacific Madison Lumber Co. .(2131 382-8278 (2131773-2292 & (213) 861-6701

Calitornia Bedwood Assn.

Redwood Inspection Seryice.. Union Pacitic Railroad ..

ARCATA

Arcata Redwood Co.

Holmes Lumbef Co., Fred C.

Sierra Pacif ic Industries, Humboldt Flakeboard Div.

Simpson Building Supply Co.

Simpson Timber Co.

Tacoma Lumber Sales, Inc. ..

Twin Harbors Lumber Co.

ANDERSON

Kimberly-Clark Corp.

Paul Bunyan Lumber Co. ....

CLOVERDALE

G & R Lumber Co. ...........

Kinton Div. (Rotando Lumber)

Rounds Lumber Co. -..

Wesl Range Corp.

CORN!NG

Crane Mills

EUREKA

Louisiana-Pacific Corp.

Holmes Lumber Co., Fr6d C.

FORT BRAGG

Holmes Lumber Co., Fred C. Niesen Forest Products

FRESNO

American Forest Products

Eutler-Johnson Corp...........

Georgia-Pacific Warehouse

H€dlund Lumber Sales, Inc.

Selma Pressure Treating Co. ..

BUILOING MATERIALS-PAINT-HARIJWARE--ETC. MILLWORK--OOORS_MOU LDINGS

Alhambra Metal Products .(213) 283-3731 American Oecorative Products.. ......(7141 623-1265

American Forest Producls (Cerritos) .(2131 773-92OO

8el-Air Door Co.

Berkot Mfg. Co.

Beverly Manufaciuring Co.

Carved Doors, Inc.

Colony Paints

Diamond w Supply Co.

National Gypsum Co........

Porter Co., Inc., H. K., Disston Oiv....(213) 358-4563

Eeeve Co. ..(2131 729-479'l

So-Cal Commercial .. .............(213) 6815170

Trioounty Wholesale

HOLLISTER Nicolet ot Calitornia, Inc.

.....14i5) 392-7ggo Casella Transportation Co. .....iatsi sgz-zego Meca sales & Assembly co' .....(415) 421-6030 Osterkamp Trucking, Inc. .......

NORTHERN CATIFORNIA

EVEIIETT

PACIFIC NORTHWEST SIAIES

WAS}IINGTON

Simpson Euilding Supply Co

KIRKLANO

Simpson Building Supply Co

LONGVIEW

Union Pacitic Railroad

MOSES LAKE

Simpson Euilding Supply Co

OMAK

Biles-Coleman Lumber Co.

Bico-Kinz ua

RENTON

Sound Floor Coverings, Inc..

SEATTLE

Duo-Fast Washington........

Georgia.Pacific Corp.........

Simoson Timber Co.

Union Pacitic Railfoad

SHELTON

Simpson Building Supply Co.

SPOKANE

Georgia-Pacitic Corp.........

Thomoson Tile Co.. Inc.

Union Pacific Railroad

Weyerhaeuser Co.

TACOMA

A. J. Johnson & Co.

American Plywood Assn..

Georgia-Pacilic Corp.....

National Gypsum Co.........

Union Pacitic Railroad

Weyerhaeuser Co. ...........

WALLA WALLA

Union Pacitic Railroad

.(206] 743.4222

(206) 42s-7300

BEND

Union Pacitic Railroad

COOS BAY

Coos Head Lumber 8 Plywood

Bonnington Lumber Co.

American Lumber Soecies

Duo-Fast Oregon

Georgia-Pacitic Corp.

Hamoton Lumber Sales Inlend Lumb€r Co.

ROCKY'VIOUNTAIN STATES

THE MOST COMPLETE LINE OF BUILDING PAPERS

OBITUARIES

HORACE ENGLISH WOLFE

Horace English Wolfe, a prominent West Coast lumber wholesaler for decades died March 10, after an extended illness. He was 86.

Born in New Philadelphia, Ohio, on March 5. 1888. he had been selfemployed in Cleveland, Ohio for l8 years. He was also the buyer for the Marquart Millwork Co.

He was the founder of the present Marouart-Wolfe Lumber Co. of Orange, Ca., President of the company at the time of his death, he was 65 when he started the firm.

A resident of Newoort Beach. Ca. he was a lonetire rnerilber of the lnternational Gder of Hoo-Hoo. He was also a Mason and a Shriner and a member of the Elks.

Mr. Wolfe is survived bv his son. Sterling; a twin sister and anoiher sister. age 92; three grandchildren and one great grandchild.

GEORGE P. YOUNG

George P. Young, 68, of Portland, Or., died February 28.

Born January 14, 1906 in Liberty, Ky., Mr. Young was a graduate of the University of Kentucky and in 1926 he went to Oregon where he started his career in the lumber industry.

For a number of years he was manager of the Corvallis Lumber Co., Corvallis, Or., and since then associated with the Max Nunn Insurance Agency.

He was a member of the Corvallis Rotary Club, Elks, and the Episcopal Church of the Good Samaritan.

Surviving are his widow, Virginia; one daughter, one son, a brother, and four grandchildren.

cRowN CEDAR CO.

RUSSELL ..,.,.,...25

DAVTDSON ptYWOOD & |.UMEER @. .......@VER I

OG SHELTER PRODUCTS, R,F. NIKKEL OIV.

ESSLEY & SON. D.C, PAN ASIATIC TRADING CO.

PAUL BUNYAN

FOUNTAIN LUMBER CO., ED.

FREMONT FOREST PFOOUCTS

GALLEHER HARDWOOD

HAMPTON LUMBER SALES ,..

HEXBURG LUMBEH SALES INC.

HILL LUMBER CO.. MAX. ,.

HOBBS WALL LUMBER CO. ..........27

HOLMES LUMBER CO., FRED C

PATRICIA ANN BOWLES

Patricia A. Bowles, of Oregon City, Or., died February l9 of cancer. She was

Born May 19, 1920 in Kellogg, ld., Mrs. Bowles was the wife of Ross J. Bowles, former president and gen. mgr. of Alsea Lumber Co., Roseburg, Or. and Western Pacific TimberCo., located on the So. Oregon coast. Mr. Bowles is oresentlv a senior consultant in forest iroduct! for H.C. Mason & Assoc., Oregon City.

Mrs. Bowles is survived by her husband, three daughters, one son, five grandchildren and one great-grandchild.

UNITED

HARDWOOD MERCHANDISING

(Continued from page 44) store decoration and product promotion?

Creative do-it-yourselfers might use them as wall coverings, for the tops oftables or other pieces offurniture, or other interesting and imaginative ways.

A retail merchant can use product knowledge as a very effective sales tool. By simply reading the instructions included with a product, or by reviewing the product's descriptive literature, a sales clerk can be helpful by providing confident replies to inquiries made by prospective customers.

A knowledgeable sales staff is always beneficial. Nothing is more irritating to a customer than to encounter a sales person who has limited knowledge of a product in which he may be interested. Worse yet, the sales person who hedges, stalls or obviously fakes a reply, can turn off the customer as quickly as can rudeness. A knowledgeable sales person is one of the most effective, yet most often overlooked, in-store merchandising

portunities.

VENT VUE PRODUCTS WEST RANGE CORP.

HOWARO JOHNSON HUFF LUMBER CO. ,.. HUNTER WOODWORKS.

INLANO LUMBER CO....

Let us send you 33 proven ways to conserve energy in vour brrsiness

These 33 ways to save energy will also save you money. You will find them in a free booHet we have just gotten together with the help of businessmen like yourself. Because it is based on actual company case histories, aLnost any business is sure to find some ways to save money from this comprehensive list.

And if you send for our "33 Ways" booklet, we will send you something else: "How to Start An Energy Management Program." It is filled with all the basic information you will need to get your energy savings plan underway. Like how to organize management resources. How to conduct an energy audit. How to set energy conservation goals. And how to involve your employees and community.

The energy crisis is now a serious reality. But it is something that we all can d6 gsrnsfhing about. One of the best ways to start is to send for these two booklets.

Please send me your twd frec booklets on ..33 Money-Saving Ways to Conservc Energy" and "How to Start ao Energy Management progrim."

lf you think of Inlond os just o ploce to buy timber ond two by fours, you're mising o good thing. Becouse the lumber wholesoler thots outlondishly lorge on service is just os big in building moteriols, Your selection here is unsurposed, We stock over 20 product lines from 25leoding monufocturers, So if it3 onywhere in building moteriols, it's somewhere

people would coll o building moteriols compony Then consider how eosy how sensible it would be to get both lumber ond building supplies from o single, service-minded source.

lf you wont more good reosons why you should try us, write to Inlond Lumber Co., 2l9OO Moin Street, Colton, Colifornio E2324. Better yet, coll your next order to inour4o-ocreinventory_714/783-oo2l'We,||shipwithin True, Intond isn't o one-tine tff tuentv-four hours' ond vou'll "speciotist" tike the guy you moy I N LAnf

like the results' be deoling with now But consider LUMBER GO. After oll, our middle nome moy be