Merchant Magazine - April 1973

hondisi ng and News Leoder-Since 1922

readymade fenceseasycome,easygo

Easy to sell, too! American Forest Products Woodweave fence is made Jrom selected California redwood-delivered to you completely palletized-ready for instant display and sales. And what a fence. Machine woven for consistent quality. Base coated with acrylic redwood pigmented stain and sealer. Rust proof electrogalvanized steel nails used.throughout. Harmohiiing accessories of matching walk and driveway gates available in two heights to complement all fence sizes.

You can add even more sales with American Forest Products Readymade redwood patio-deck. The same professional quality as our redwood fence. Want more information? Write: Readymade, P. O. Box 3498, San Francisco, California 94119.

TOP AUALITY BUILDINGS

for lumber and commercial warehouses

al approximately Vz the cost of conventional buildings

a a a a

flexible design . no foundation necessary . no odor

Fastr efficient construction crews ercct trese strong buildings in a short time. Original constnrction methods and machineg including our hydraulic scaftold fruck, insure you of top quality for lowest cost.

all poles are cemented to a depth of 6, never needs painting-won't rub off on clothes insurance rates considerably less-yet full coverage all buildings engineered and designed by licensed civil engineers

are sale against wind, earthquoke, and weather hazards because of their rigid construction. Their improved design meets all building code requirements and there are no long braces to interfere with equipment.

A regular 60' r 60' building built in only 3 days.

Yes, San Antonio Construction can build better buildings lor less money lor you. These attractive buildings will improve your property ancl are built to last. Using pressure-treated poles which will last 30 yeais or longer, they

At United Wholesale you get beautiful service. And it starts ai the f ront desk. Meet Sandy, our telephone ranoniinnici I vvvPUvr,,vr,

She'll connect you with one of United's exoerienced lumbermen who willtell you about the ready availability of stock - sizes and grades. We inventory Sugar Pine, Ponderosa Pine, Cedar, White Fir, Douglas Fir and olher species. (Orders are available LCL from our yard or by direct mill shipment.)

We also have comolete milling facilities for cut-parts. edge gluing, sanding, and nailing.

Our lndustrial and Pallet Division makes pallets, skids, crates, cut stock, to your specif ications.

These are just some of the many good reasons (besides Sandy) customers keep calling.

For more good reasons, on your next order call us. We f ill orders large or small f rom anywhere in the west.

united

(213) 726-1113

UNITED WHOLESALE LUMBEFI COMPANY

P,O. Box 820

1400 Mines Avenue Montebel Io, Cal ifornia 90640

Sugar Pine Ponderosa Pine

Cedar . White Fir

Douglas Fir Pallets

. Cut Stock

EDITONTAL OTflCES

WESTERN LUMBER & BUILDING MATERIALS MERCHANT is published monthly at 573 So. Lake Ave., Pasadena, Ca. 91101' Phone (213) 792-3623 u (213) 792-4098 by California Lumber Merchant, lnc. Second-class postage rates paid at Pasadena. Ca.. and additional offices. Advertising rates upon request.

AI'VEBAISING OT'T'ICES

NORTIIEB,IY CAIITORNIA & PACITIC NORTIIWEST

Jorry Holtr. 580 Market St., #400, San Franclsco 94104, Phone (415) 392-3f!65.

SAN FRANCISCO BIIITNG oFr.ros 2030 Unlon St., San Franclsco, Ca. 94123. Phone (415) 346-6mO.

SOUTIIENN CALIFORNIA

Ken grccaey, Crd Vontr, 1385 Wesawood Blvd., Los Angeles, Ca. 90o24. Phone (213) 477:7593.

MOUNTAIN STATES

Frank L B€ckste&d Atsoclatos, (Denver) 3505 MtUer Court, Wheat Rldce, Colorado 80033. Phone (303) 42]^.D692. NEW YOBX' Bllllngrleo & tr.tcko, Inc., 137 East 36th St., New York, N.Y., 10016. Phone (2L2) 532-7632.

SUBSCBIPTIONS

Chrngo of Addro.&-Send tubscrlp- tlon orders and address changes to Clrculatlon Dept., Western Lumber & Bulldtns Materlals Merchant, 573 So. Lake Ave., Pasadena, Ca. 91101. Incrude address label lrom recent lssue lf posslble, plus new addre8s and zlp eode.

Subscrlptlon Roter-U.S., Canada, Mexlco-and Latin Amerlaa: Ss-one vear: $8-two years; $l0-three Vear!. Overseas:-S6-one year; $9- two vears. Slnsle coDles 60.. Back copie-s $1.0O when afailable. Tho Merchant Meg&zlno 8erves the members of the: a,rlzona Lumber & Bullders Supply Assoclatlon, Phoenlx: Lumber Merchants Associatlon of Northern Callfornla, Los Altos; Montana Bulldlng Mate- rlal Dealers Associatlon, Helena; Mountaln States Lumber Dealers Assoclatlon, Salt Lake Ctty and Denver: Lumber As8oclatlon of Southern Callfornla, Lo! Angeles; Western Bulldlns Materlal Assoclatlon, Olympla,-Washlngton.

TllE illEnolllllT is an ind,epend.ent rnogozine, for the fu.mber and, build,ing materi,ale industv in the IE Wester'n, states, concentrating qn ,nerchanditing, tnanogernent ottil accurate, lactuol newc.

Lgu9g& 99. E9I9gUgllU

AVAILABLE IN LOS ATiIGELES YARD

1. Laminated Beams, Stairtreadsr Bench Tops

2. Western Red Cedar - A11 Grades

3. Roof Decking - All Species' ALlSizes Solid

4. Lam-toc Pecky Cedar

5. Clears Douglas Fir, Cedar

and./or Laminated

Decking Siding Paneling Overhang Douglas

Cedar Hemlock

1. Studs, Dimension, Sheathing

2. Cutting and Timbers

3. School Specs.

4. Industrial Items

5. Clears

'l .

Siding and Fascia

Beams. Including Curves

Cedar

Redwood

6. Starter Board

Spruce Pine

Douglas Fir Heml-ock

ED[T@RIAI

ComeHome, Little Box Cor, Come Home

\X/ITH all the current fireworks over the Y Y price of lumber, a perennial problem that may in the long run be far more seriousthe boxcar shortagehas been overlooked. When the current hairpulling over lumber prices has faded as topic number one, as it inevitably will when supply inevitably catches up with demand, we have a nagging suspicion that the box car shortage will still be with us, though, hopefully at less of a crisis pitch than at present.

But why should the industry always be plagued with recurring shortages of this vital link in the distribution process? Lumber and plywood prices react to the laws of supply and demand. What law of economics, we would like to know, causes these shortages that crop up with the dependability of a bad penny?

We're familiar with the current reasons for the shortage: (l) grain shipments to Russia,

(2) a booming economy, (3) fewer cars available, (4) California's March I inventory tax,

(5) poor utilization of available cars, plus other assorted rationales. These are this year's reasons. But most of them were last vear's reason. and

the reason during the serious crunch in 1966, and for all we know, were long in the tooth during the storied days of thi: narrow gauge lines during the Wild West days of the last century. Why must it be so? It isn't as if the current scarcity of rolling stock comes as any surprise. It was forecast before the ink was dry on the contracts selling the grain to Rusbia. The plywood assn. and the WWPA, just to name twq have had their specialists on the problern for years. Yet it continues. Why?

It is difficult to believe that this sort of demand, so predictable that shortages are virtually an annual event, can't be solved with a supply of rail cars suitable to expedite the shipping the West needs done. The railroads have spent hundreds of millions of dollars in recent years improving lines and buying new rolling stock, yet the problem continues. Why?

Perhaps the plywood association has the only real solution when they recently wondered in print if the best hope "may be the energetic pursuit of alternative methods of transportation."

American Decorative Products

South Reservoir r Pomona, California 91766 o (714) 623-1265

Mr. Dealer:

Our Top Quality Scallops and Trims, are created from the finest, high grade Pine and Cedar available and are suitable for interior or exterior uses. American offers you, THE DEALER, the lowest prices and highest quality in the industry today.

We ship within 2 days of order

In addition to our complete line of doors . .

BET-AIR

DOOR

CO.

is first with TEilIPERED GTA55

to meet oll opplicoble federol, stote ond locol commerciol sofety ond security requirements

The 'BEL - AIR PAl.lEL COMBINATION DOOR

+ First with Sofety Glozing

+ Mohogony or Western softwood

+ Stocked in 5 difierent sizes llthn & 1s/1"1

BEL.AIR PI.AZA

C.ombinotion Door Unif

Now stocking tempered replocement sosh so thot Bel-Air Doors now in service con be quickly ond economicolly up groded to meet the new sofety ond security requirements

[0BBY conference (1) finds Bob McFee, Del Johnson, Bill Wray. 0) Harry and Karen Furman, Bill George. (3) Jim Munay, John Zanki, Ken Tomlinson. (4) Frank 0'Dowd. Karl Webster. Jim Anthony. (5) Earl Nordvedt, Phil Fields, Tim Mclndoo. (6) Bob Fraunberger, Paul Fatur, Wayne Lutz. 0) Gay Bradt, Mauride McCleery. (8) Mel Jensen, Aiex Claney, Dick Bech. (9)

Tom Williams, Jim Duart, Jim Elder. n0 E. C. Brandeberry, Bill Fox, Bill Senecal. (11) E. J. Whiting, Ward Blazzard, Hod Richards, Gene 0'Brien. (12) 'Dick Emlau Milt Stern. (13) Jack Hall, Chuck Redina, Ralph Simeone. (14) Dave-.Betz, Dar Spriesterbach, iohn Brazier, Joe Nealon. (15) Jim Gaither. Charles Foster. Wally Kennedy. (16) Earl Deering Harry Grove.

(17) Louis Lemieux, Art Petrell, Jim Forrest.

(18) Les Holmes, Louis Power, Anson Damon, Sr. (19) Gil Hannigan, Vint and Al Loveless. (20 George Sharp, Bob Theetge, Milt Gensch.

(21) Glen Mohan, Jim Jones, Frank Lohman. Jim Ottoson, Tom Talbot. (22 Pete Carroll, G. A. Lefebvre, P. Gagnon. (23) John Rensklev, John Chupik, W. R. Freeman. Art Possi.

PHOTOS BY JERRY HOLTZ

Ban on export of federal logs urged at Western

Wood Products Assn. convention

D) OBERT F. HIGGINS,44, vp. and r\ manager of Medford, Corp. (Medco), Medford, Ore., has been elected the new president of the Western Wood Products Assn. at their annual Spring meeting that drew a record crowd of more than ll00 lumber producers and wholesalers to the St. Francis Hotel in San Francisco.*

In other business, the association committees worked on problems of log exports, increasing lumber prices, dwindling supplies, and the declining harvest in the National Forests, among other topics.

The directors moved to strengthen existing federal legislation by prohibiting export of all logs from federal timberlands.

In the final session of their Mar. 7-9 Spring. meeting, WWPA supported an extension of the Morse Amendment to include a ban on all 'log exports from federal lands.

The Morse Amendment to the Foreiga Aid Act of 1968 regtricts to 350 million board feet annually the export of logs from federal lands in the West. [t was extended once by Congress and is due to expire Eecember 31, 1973.

*Donald, l. Higgins, 58, brother ol the new presid,ent and himsel clwirman ol the qwlity standards commit. tee ot' WWPA was killed March 8, in a trallic acci.d,ent tlwt hilled another passenger and lclt his widow and, a lourth Wsenger in their car serinusly injured,. Donnlil Higgins had just been nameil new president ol the United Wholesal,e Lumber Co, Montebell.o, Co., replrcing Daui.d, Steintnetz, who lwd, planned to retire. His obitwry appears on p. 48 ol this issue.-Edinr.

Lumbermen also supported the principle that a regulation be developed immediately to control the substitution of federal timber for logs exported from private lands. The vote was overwhelmingly in favor of all issues.

Sfory d] s Glonce

Prohibition of federol log exports urged of WWPA's biggesl Spring meeting ever . despite o drop in housing stqrts ond lumber consumption, "second besl yeor on record" is foreseen tor '73 Roberl Higgins elecled presidenl, R. M. Steele I sl vp., Vern L. Gurnsey 2nd vp. of the Western group.

A slight drop in 1973 housing starts from '?2's record high was predicted by WWPA exec. vp. H. A. Roberts who said he looked fior'73 housing starts to level ofi at 2 milliono down 4 hundred thousand from 1972. However, he said, lumbermen could expect the reduced lumber use to be offset by increases in demand for lumber for remodeling, repair and industrial uses.

Forecasting that '73 would be o'the second beet year on record," Roberts further predicted that 1973's total lumber consumption would be 38.3 billion board feet, down 2.3 billion from the '72 level. He noted that the association?s 1972 prediction for total consumption was only 5 million board feet ofi actual figures for the year.

The forecast set coastal mill production Iot '73 at 300 million board fuet less than a year ago and inland mill production to be off,[00 million board feet for the same period.

Other officers elected, along with Robert Higgins, who succeeded John C. Hampton, president of the Willa. miha Lumber Co., Portland, who served for 18 monthso was lst vp. R. M. Steele, corporate vp., wood products group, Potlatch Forests, Inc., San Francisco, who moves up {rom' 2nd.vp.

Elected 2nd vp. was Vern L. Gurnsey, vp., Boise Cascade Corp., Boise, Idaho. Robert J. DeArmond, Idaho Forest Industries, Inc., Coeur d'Alene, Idaho, was elected treasurer

Higgins presently serves on the board and executive committee of WWPA and the National Forest Products Assn. as well as the board of the American Wood Council.

He also is a present and past mem. ber of various committees of those groups as well as the American Plywood Assn. and'the American Forest Institute. He is past president of the Southern Oregon Timber Industries Assn. Higgins resides in Medford with his wife, Patricia, and four children.

Steele is a Certified Public Accountant who has been directly associated with the lumber industry since 1951, serving three,firms before join. ing Potlatch in 1963. In 1965, he was named administrative assistant and advanced in 1967 to general manager, Western operations, wood products division, before assuming his present post with the firm in 1968. He serves on WWPA's board of directors, executive committee and operations committee. He resides in San Francisco.

The meeting was the biggest of the Spring meetinp since their inception in 1965. WWPA approved Newport Beach, Ca., Sept. 22-26, as the site of their Fall meeting.

It's a People Business

EVERY day I am reminded that ! although our members are labeled as being in the hardware business-actually we are all in the people business.

Sfory sI q Glonce

When oll is soid ond done, it's people thot moke o business go, moke no mistqke obout it ore you communicoting effecfively with your employees, lo moke lhem q more effective port of your business operotion?

If a sale is missed, probably it isn't the product that is at fault, it is the salesman. If a shipment is late or short, it is the order filler or the shipping clerk or the transportation employee. If a machine breaks down, probably it isn't the machine that is at fault, it is the people who fabri cated or assembled the machine. If a warranty is vague or inadequate, it isn't the warranty that is at fault, it is the people who set the warranty terms.

It is a people business. People are at the root of every success or fail-

About the Author

Otto Grigg is the ma.naging director ol the Pacific Southwest Hard,ware Assn. We thank him lor his kind permission to reprint the aboue newsletter to his members. White originatly written lor them, his counsel has uniuersal appli.caian.

ure, every victory or defeat. People are the producers and people are the consumers. In view of this, it is unfortunate that we spend so much time on products and mechanical things in our business and so little time on people-especially our employees.

Andrew Carnegie is quoted as saying that he could lose all of his money and all of his mills and factories, but if he kept his people he would soon regain his wealtl. He knew the value of loyal, industrious, enthusiastic employees.

1972 closed as one of the most profitable years in the history of this industry. 1973 appears to have the potential for even greater success and profit. As we start into this new horizon, spend some thinking and planning on how you are going to handle yonr most important asset - the people that make up your staff.

If you have an employee who is doing a poor job, ask yourself who hired him and who trained him and who pays him. You didso is he doing a poor job-or are you?

By O?to H. Gri99

ness is doing and where they have done well and where improvement must be made and how you propose to do it?

Do you keep them informed and make them feel that they are an essential part of your business and tell them that their success depends on the success of the business?

Do you remind them of the benefits they receive in addition to their salarysocial security, unernployment compensation, health and life insurance, vacation pay, sick leave, cofiee breaks, store discounts, and manv more?

Do you tell them in dollars and cents how much these fringe benefits amount to in addition to their salaty?

Y

Oo you tell your employees what you expect of them? Do you ever actually tell them or put it in writing what you want them to do. Think about that, do you ever tell them what you expect of therh?

V Do you meet with your employees periodically and tell them what your business plans are for the next month and next vear and five iears from now?

{ O" you tell rhem how the busi.

Survey after survey has shown a feeling of belonging, a feeling of being needed and appreciated is a greater incentive to employees than money alone. Do you make them feel they belong and are need,ed, and appreciated ?

If you don't, youore missing a great opportunity to cash in. It doesn't cost much money and it doesn't take much time for you to communicate these things to your employees and it will return you rewards of loyalty and en. thusiasm and increased sales and profits that money alone cannot buy. Remember you are in the people businessand people make your businessthey are the key not to, but of success.

Keep Selling!

an annual industrycooperative program for Home Centers and Building Material Dealers

Selling remodeling products and services in all its varied forms has become truly big business, with a market value in excess of seventeen billion dollars, and there is a growing incentive to improve the vast existing inventory of housing. Home lmprovement ranks first in most consu mers' preference for spend in g d iscretionary i ncome.

The objective of the annual Industry Sponsored "Home lmprovement Time" Program ii to provide the merchandising tools to assist the industry in telling consumers about the kind and quality of products and services available to help create better family living and community environment through home improvement.

This booklet is an explanation of "Home lmprovement Time" promotion opportunities. lt's divided into easy reference sections for the following business categories. Allied Associations with a membership interest in home improvement, Appliance Dealer, Building Material Distributor, Building Material Dealer and Home Center, Remodeling Contractor - Builder. Financial Institution, Government, Hardware Wholesaler and Dealer, Kitchen - Bathroom Dealer. Plumbing, Heating and Air Conditioning Contractor, and Utility.

The promotion, publicity and advertising suggestions are ones that have been successfully used by participants at the local level to tie-in with the national "Home lmprovement Time" program.

Select the ideas that are compatible with your marketing activity and profit from the many available materials developed by industry professionals to help you get a substantial share of this expanding market.

"Home lmprovement Time" ls Sponsored By:

National Association of Home Builders

National Home lmprovement Council

National Lumber and Building Malerial D€al€rs Assn.

National R€modelers Assn.

National R€tail Hardwarg Assn,

And These Participating Manufeturers, Publications and Allied Associations

Abitibi Corpotatlon

Aicoa euitotng Products, Inc.

American GaiAssociation

Georgia-Pacific Corporation

Home center Magazine

House Beautiful Magazine

American standard Plumbing/Heating House & Garden Magazine

Andersen Corporation

Architectural Aluminum Mfgrs. Assn.

Asphalt Roof ing Manufacturers Assn.

gtid & son, tnc.

Callfornla Redwood Association

The Celotex CorPoration

g€rtain-teedProductsCorporation

E. l. du Pont de Nemours & Co., Inc.

Electric Energy Associatior

FBS Financial, Inc.

Johns-Manville

Kaiser Aluminum & Chemical Corp'

Masonite Corporation

Mastic corporation

Morgan Aclhesives ComPanY

National Gypsum ComPanY

Owens-CorningFiberglasCorp.

Reynolds Metals Company

simpson Timber company

Family weekly Magazine Moen' Division of Stanadyne

The Flintkote Company

Formica Corporation

GAF Corporation

General Electric ComPanY

United States Gypsum Company

u. S. Plywood

Whirlpool Corporation

z-Brick Company

i n I am a manufacturer and would like ; i - i:,.,ffil"1",'.?",.11ou' snonsorino

I Ptease send FREE copy of 1973 booklet "How To I

Participate in Home lmprovement Time."

MAIL TO: "Home lmprovement Time"

P.O. Box'102

Carnegie, Pa.15106 ,^r

Phone {412} 923-1560 15,

Name

Address City State

lnterested Manufacturers, Publications and Allied Associations with products or services used in home improvement are invited to become a Sponsoring Participant in this Industry Program' l]none

"H0[tlE |ilPR0UEilEllT TlilE "

"H0U I0 PARIICIPAIE l1l H0tlE lilPR0UEltlEllI IlJllE"

BEF0RE BATILE: (l) Joe Casella, Dave Mensing, Shelby Chabot, Tom Marrin. l2l )erry Bonnington, Millard Smock, Steve Little. (3) Don Craik, Fred Bernardi, and Blair Camp, Rolando Lumber. (4) Mike Herbert, 0wen Corooran, Bill Freeland, Rodger Fmter (in front), Gordon Saunders, Cris Castro. (5) Jim Henderson, Harry Larsen, Tom McHugh. (6) Jack Betts, Marty 0lhiser, Bob Whitman, Manuel Lavrador, Manuel Pulido. (il Dick Morris, Jimmy Jones, Elmar Brock. (8) Manuel Lavrador, Ray Haagen-

son, Bob Jantzen, Tom Marrin. (9) Ralph Meyer, Dick Reid, Western Timber Assn., Dr. Henry Vaux, School of Forestry and Conservation, Berkeley; Vic Roth. (10) Paul Gaboury, Ken Ditlefsen. {11) Dr. Henry Vaux accepting $250 check from Vic Roth on behalf of Oakland Hoo-Hoo. Check represents annual contribution made to School of Conservation and Forestry, UC. Funds are used for a forestry scholarship. (121 Peter Mc0oy, Cass Banack, Ben Cassinerio. (13) Bob Whitman, Bob Macfie, Shel Sussman,

Hugh Pessner, Ed Blunt, Jack Betts. (14) Harold Hess, Jerry Mashek. (15) Charlie White, Ralph Lamon, Ron Delisle. (16) Ross Mac0arty, Wendell Paquette. (17) Gordon Robinson, Staff Forester, Sierra Club, Frank Timmers, Jim Harrison. (18) Jim Henderson, Bob Gerhart, Elmar Brock. (19) Head Table: Dr. Henry Vaux, Dick Reid and Vic Roth. (20) Norm Rose, Paul 0lsen.

PHOTOS 8Y DWIGHT CURRAN

Sierra Club vs. Lumbermen Score' 0 to 0

TN " well-attended Oakland Hoor Hoo club meeting held recently, the Sierra Club tried to chop down its opponents, namely the lumber industry. Happily for all, the meeting ended in a draw.

Converging on the Blue Lion Restaurant in Oakland were lumbermen from Vallejo, San Jess, Sacramento, and Novato. Sixty men turned out to listen to Gordon Robinson. stafi forester of the Sierra Club. Representing the industry was Dick Reid, information forester, W'estern Timber Assn., San Francisco. Dr. Henry Vaux represented the general public and came from the School of Conservation and Forestry, UC., Berkeley. All three carried impressive credentials and had a strong background in forestry and related matters.

Robinson urged the withdrawal from commercial use of all marginal lands. In addition, he said that it was imperative that an adequate cross-section be taken from existing virgin forests for scientific and historical purposes. He also urged that multiple-use concepts be practiced on all remaining lands and that private lands be taxed and regulated to encourage sustained yield.

At the heart of his ideas was the suggestion that the U.S. Forest Service is not practicing the idea of multiple-use'of forest lands as intended by Congress.

Robinson pointed out that the Forest Service had, in effect, 'ozoned" government lands rather than managing each parcel for all purposes. In addition, he is urging a rotation period of 150 years for commercial timber-lands. The Forest Service is using a cycle of 120 years which the lumber industry considers quite liberal. The industry, itself, is rotating timber on an 80 year cycle, while some mills with extensive lands are logging on a 50 year cycle.

Dick Reid then pointed out that the utilization of commercial wood resources requires an adequate in-

vestment and complete regulation. He stressed that the urgent need is for timber, not wilderness, a point noted by his audience. Moreover, he suggested that the economics of logging must be considered. Some timber sales require the removal of stumpage that contains as little as 3 board feet.

To get improved utilization, he stated that more production is needed. This can be achieved by adequate funding by Congress. Within 10 years, funds for additional plantings would be completely repaid by increased harvests. More capital investment is needed in roads and trails as well as reforesting. Improved utilization can be done by "capturing losses before they occur."

Story dt q Glqnce

Sierro Club, universily qnd industry forestry experis closh shorply over whol, if onything, is desiroble lo horvest from our notionql forests . . Sierrq Club bqlks ot industry demond for more wood to supply U.S. building needs.

Dr. Henry Vaux observed that reforestation efiorts are under-capitalized. There is a tremendous unutilized timber growing potential. In California, he said, by applying what is commonly known nowo we could grow 200/o to 250/o more timber than is presently being harvested.

But there are two obstacles. The first is the long-term effect of taxes; the second is that many Iandowners don't care at all, and thus don't .restock. Overall, he said that there was little chance that this substantial increase in timber production could be realized.

Late in the evening, one alert lumberman asked if each participant could agree with any point that either of the other two had made. Not too surprisingly, not one could agree with any other.

Clo*pclgifrct -4rtron" ?

ONFIRMING the builders' darkest suspicions, the lumbermen are drinking champagne this year, at least they were for the San Joaquin Hoo-Hoo Club Gourmet Dinner Party. After chartering a bus in Fresno, Ca., and loading on the bubbly, they arrived in near Hanford at an establish-

and sup in a manner not standard to Hoo-Hoo meetings.

Three difierent California wines were served, the entree being Tournedos de Boeuf followed by a dessert of Crepes Charlotte aux Grand Marnier. It's a long way from the

ltFF WE G0! (1) Craig Gaffney, Bonnington Lumber Co., serving champagne aboard bus. O) Dinner (left to right), Cheryl Howell, Pacific Forest Products; Mike Parli, Kathy Reid, Reid and Wright Co. (3) Bernie Barber, Jr. serving bubbly to Jimmy .lones. (4) Ierry Reid, Reid and Wright Co.; Elmer Rau, Madera Lumber Co.; Sylvia lohnson, Citizens Lumber Co. (5) MC Bob Wright proposing toast.

0n his left, Hoo-Hoo Club No. 3l president, Jean Hartsock, his wife Gracemary; on his right Jane Wright. (6) Bernie Barber, Jr., Elaine Barber, Jimmy Jones making

a real pitch for Hoo-Hoo, and Betty Jones. Ol George Haire, Riverdale Lumber Co., who received prize as one of oldest members present. (8) Jerry Petery Selma Pressure Treating Co.; Betty Gaffney, Wally Kennedy and Ginny Phelan. (91 Don Johnson and Eleanor Rau. (10) Bernie Barber, Jr. presenting a bottle of Fresno Centennial wine to Hamilton Kno t, Yosemite Lumber Co., another "0ld Time/' and Kathleen Kennedy of George W. Kennedy and Sons. (11) President Jean Hartsock, K-Y Lumber Company, introducing Betty Jones.

Product pricing and paneling

RODUCT pricing and a new line

^ oI paneling were the focal points at a recent dinner in Los Anqeles for area building materials retailers cosponsored by Abitibi and Globe International, an Abitibi distributor.

Commenting on the rising cost oI Iauan plywood and its inevitable effect of higher retail selling prices,

John Bates of Westmark & Assoc., part of the team presenting the new Abitibi line, commented that despite the increase, "paneling still remains a tremendous value for the consumer. No other product can enhance and add to the value of a home as paneling can. The cost per sq. ft. is still comparatively low to other wall cov-

crings, and the installation is more easily understood by most d-i-yers."

Most talked about of the dramatic and well received Abitibi line was the New England o'Barnboard series." Two new embossed patterns and a complete line of 14" wood-grain de, signs on hardboard also drew enthusiastic dealer comment.

Globe International; Gordon Brault, Globe International. (5) Jim Cono mikes, -Globe; Waldo Tinsley, Two Guys; Johnny Johnson, 0le's. 0) Peter Schendburg Freeway Lumber; Kdn Thim; -A. J. Sta'ples, Dorex Products; Jim Conomikes, Globe; Larry Baugt, Westmark &'Assoc.

l1{IR0 l{lTE: fl) Carter Ludwig, Builders Emporium; John Bates, Westmark & Assoc. Q).Lany Baugh, Westmark & Assoc.; Johnny J6hnson, 0le's Hardware. (3) Tom lhonlas, All-American Home Centei; Jeff Hil. gert, Durawood Corp. 0) l(en Thim, Homeowners Emporium; Sid Chatiler,

Another "Answer Man "

sil'riRA PACilrtc tNDt sTRtES. v a leadirrg Western produ,.er of lurrber and lruilding nraterials, has opcned their third "Answcr N'Ian" home improvcnlent centcr. t'his one in Sparks. Nev., just east o[ Reno.

Tom i\{aglietta, fornrcrly a manager with the "8:1." Lr-rnrber Co. chain in Pittsburgh, Pa., was named store Ir)anager by John W. Rickey, general lnanager o{ Sicrra Pacific's buildirrg nraterials ccnters.

The 26,000 sq. {t. store is located on a thrce-acre site witlr parking lor 100 cars. Attached to the storc is a :1"000 sq. ft. nursery and grecnhousc with a complete selcction of nursery and garden items.

The rrcrv Answcr Xllarn centcr Irrovides "une stop" ,.lrepping with a -stock of more than '10.000 homc im-

Story qt d Glonce

Sierro Pocific Induslries, the big forest producis firm, is diversifying into home improvement centers, this third new one being in Sporks (Reno) Nevodo selling both controctors ond public, the 26,000 sq. ft. store is open 7 doys o week.

provr:rnent protlucts for do-it-1 ourst'lit.rs and prolessional contractor-s. 'l'lre store is opcn seven days a week.

Sierra Pacific entcreil rctailing last ]'('ar a-q one step toward diversiff ing its lorest products base. 'fhe company olx'rates slorcs in Sacramento. Ca., arrd Pror.o. tltah and cxpccts in the future to ol)cn netv locations as wcll

exi-.ting high quality

Sierra l)acific, located in Valnut Creek" Ca." recentll reported rer:ord earnirrgs oi $5.600"000 on salos of $81, rnillion up from a volume of $58 nrilliorr in l97]

Thc newly opencd store is locatcd at 1671 Glendalc Ave. in Sparks.

VARI0US departments in the Sierra Pacific store overall view; nursery, garden tools, lumber and stacked acr0ss far wall, ceiling is supp0rted by

can be seen in this fencing. Lumber is glu-lam beams, floor

is tile. 0pening cerem0nies included plus special opening day prices. EDP sh0pping baskets are stacked between

balloons. drawings for prizes, registers are used at checkout, front doors.

The Mqrch on Wcrshington, D.C.

Homebuilders and some 625 lumber dealers took their case to the Congress, the Administration and the Cost of Living Council in late March in their campaign to increase the supply of federal timber to solve the lumber and plywood supply-price crisis. In speeches by members of Congress, in news conferences and television appearances, and in paid newspaper advertisements, they were lauded as allies of the forest products industry in advocating increased timber supply from federal forests and in trying to solve the log export issue.

Summoned to Washington by the National Assn. of Home Builders and the National Lumber and Building Material Dealers Assn., some 2,100 individual members from the two associations staged a mass meeting and then a 'omarch" on Congressional and federal agency offices. The march featured a big week in the nation's capital as the.forest products industry joined builders in efiorts to convince the legislative and executive arms that the way to stabilize wood products prices is to increase timber sale offerings from the National Forests. The government has since agreed to as yet unannounced increases in output from the national forests.

The "March on Washington" came as Congress was beginning several rounds of hearings on prime issues of concern to the forest industry, including price control, federal timber supply, freight carso log exports, capital gains, land use, forest roads and wilderness set-asides.

Before the emergency conferences adjourned, the dealers reported tangible results. They had called upon 360 members of Congress, and 75 Senators. Their mission was given recognition on the floor of the Senate by Sen. Carl T. Curtis (R. Neb.) and the brief they prepared and distributed which described the crisis, its cause and cure, was placed in the Congressional Record. Representative David T. Martin (R. Neb.) told dealers he had introduced a bill to establish revolving funds for the U.S. Forest Service which would enable the Service to apply the proceeds from the sale of federal timber to expanded forest management.

Builders Seek Wood Ahernqtes

The high interest in finding alternates to lumber in construction of homes was indicated at a Metal Framing Seminar held in Anaheim, Ca., by the Building Industry Assn. of California in cooperation with eleven metal framing manufucturers and suppliers. Over 4(X) persons repre. senting 324 companies who construct over 50,000 living units yearly, heard experts talk about metal framing.

Consumer acceptance of metal framing is "extremely satisfactory," according to Ray Cline of Alcoa. Cline mentioned a survey among owners of metal framed homes "and many of the owners did not realize that the homes they lived in had metal framing systems."

T. A. Shinn, Jr., president of BIA, pointed out "that we must develop alternate systems to lumber if the housing market as we know it today is going to exist in five years. We cannot rely on lumber fot our future-if we dq our future looks pretty dim." Shinn pointed out, too, that "there are additional alternates to lumber that our industry will seek out and promote."

Another serninar is scheduled {or Oakland, May .8. See Calendar section, p. 20, of this issue for details.

West Coast meetings are already generating plenty ol controversy regarding the bill to ban all Iog exports by'77 that is cG'sponsored by Sens. Robert Packwood (R-Ore.) and Alan Cranston (DCa.) . . . it is opposed by dock interests, most big lumber companies, the Nixon administration and most other West Coast lawmakers

Federal Trade Commission has charged 7 big industry firms with a "form of price tampering" and "unlair and deceptive acts in commerce" because of their freight basing point system that causes plywood customers to pqy freight charges based on freight from Portland, no matter lrom where the shipment actually originated . charged are Boise Cascade, Champion International, Georgia Pacific, International Paper, Weyerhaeuser. Willamette and Vancouver Plywood; the feds asked them to knock it off or face further action

Fears of another West Coast dock strike are being felt now, some mfgrs. are already planning diverted shipments, even though the union contract doesn't expire until June 30 . . . Union Pacific RR has upped its '73 capital expenditures program by $19 million, to a total ol $139 million; most will go for new grain-c41ryrng cars

The Cost of Living Council has revoked an earlier $3 million price rollbacft it had ordered for Champion International's West Coast plywood div., feds said their edict was based on "erroneous findings" . CLC extended to April 30 fts price rollback for Weyerhaeuser on various lumber and plywood items; on construction items thev must stav about l\Vo under the market .'.

Nixon administration drm twisting forced the big banks to back off their attempt to jump the prime interest rates lrom 6VaVo to 6s/aVo, they finally settled at $VzVo, tho it is widely foreseen that more increases are due . housing starts are still

N EWS BR[ trTS

hacking it; while oft a bit from Jan., the Feb. total of 2,444,000 seasonally adjusted, is well above last year's average

Payless Cashways has purchased the former American Can Co. plant, West Eugene, Ore., and will open a 70,000 sq. ft. discount bldg. supplies store, their 40th, in late Spring . Ernst Home Center has a new 43,000 sq. ft. store in Eugene's Valley River Center, Bruce Rimann is mgr. . .3 Ladd Lumber firms in Pueblo, Colo., and 1 in Junta, in the Ladd family since 1907, have been sold to Robert Rice, Arlo Beamon and John Bertholf, Jr., no price revealed

After King Lumber Co. announced plans to close their Buttonwillow, Ca., yard, local businessmen acquired tt and now operate it as Buttonwillow Lumber Co. . nearing completion is a 20,000 sq. ft. warehotrse Kelleher Lumber Sales is building at Blackpoint, near Novoto, Ca. . . a 23-year-old man has conlessed to setting the $500,000 Diamond International fire in Sacramento, Ca., July 10; he's currently undergoing psychiatric testing

Bel-Air Door Co., Alhambra, Ca., is the new Ca. distributor f.or Maywood, Inc., the Amarillo, Tex., door mfg., which is introducing its new line of Maywood plastic bi-fold doors . . Globe International, L.4., recently opened a new warehouse in San Jose . Union Pacific RR set an all-time UP record in'72 fs1 freight moved, more than 51.8 billion ton miles

Seattle Cedar Lumber Co., Ballard, Wash., has closed after 74 years in business, 100 are now unemployed; lack of logs at an

affordable price was the reason given for the closure DiGiorgio has closed the Harrisburg, Ore., plant of Mouldings, Inc., which it recently acquired; production is being moved to Sacramento,C&....

Chipman Lumber & Hardware, Lehi, Utah, has been purchased by Phillips MlS. Co., a remodeling is planned; no price was revealed . Valley Lumber Co., Eugene, has been purchased from Mel Abraham by Donald R. Ramsay for an undisclosed amount; refurbishing and expansion is planned

Max HiU Lumber Co. has moved a few doors in Pasadena to 80 So. Lake Ave.. tele. no. remains the same . Williams True Value Home Center is the new name for Gourlay Lumber Co., Seattle; their new garden store is due to open any day Allwoods, a 75,000 sq. ft., $600,000 home improvement center, has been opened in Albuquerque by Cashway Building Material Corp., El Paso; Bob Jack is the mgr.

The Sacramento Bee newspaper has olfered a reward of $1, 000 in conjunction with the Jan. hijacking of about $15,000 of lumber and plywood from C. Z. Anderson Lumber Pabco Paint plans to build a $1 million HQ and plant in Fremont, Ca. . . West Range Corp., Cloverdale. Ca.. has closed its Corona olfice and has moved to the old Key Corp. facility in Rialto, where they are in the process ol opening a distribution yard . .

A new Western regional mfg. warehousing and sales operation has been opened by Knape & Vogt, the hardware firm, in La Mirada,Ca....

Exlcusive soles ogenfs for: M & J Lumber Co., lnc.

(A{eyers Flot, Colif.l

Englewood Lumber Co. (Redcrc:1, Colif.)

GALEN DAR

APRIT

Shasta-Cascade IIoo-IIoo Ctub 133-April 14, Ladies Nite, Riverview Country Club, Redding, Ca.

National Particleboard Assn.-April 15-18' mid-year meeting, Mountain Shadows Hotel, Scottsdale, Ariz.

Tacoma'Lumbermenis Club, Inc.-April 19, regular meeting, New Yorker, Tacoma, Wash.

Los Angeles Hardwood Lumberman's Club-April 19' meeting, Stevens Steak House, City of Commerce.

Spokane IIoo-Hoo Club 16-April 20, meetin& Stockyards Inn.

Iloo-Hoo-Ette Club No. 12April 24, monthly meeting, O'Garrity's, Anaheim, Ca.

San Francisco Hoo-Hoo CIub 9 & Oakland 3$-April 26' joint meeting, Bay Meadows, San Mateo.

Los Angeles IIoo-IIoo Club No. 2-April 27, meeting, Los Coyotes Corurtry Club, Buena Park.

Hoo-Hoo-Ette Clubs Nos. 3, 8, 14 & 16-April 28, installation of officers, Black Forest Inn, Santa Rosa, Ca.

National Particleboard Assn.-April 2E-May 3, semi-annual meeting, Broadmoor Hotel, Colorado Spring's, Colo.

MAY

May is Netionel Eome Improvement Month-Mey 1-81

Tacoma Olympia lloo-Ifoo Club 89-May 1, Wives Nite, Evergreen Inn (tentative), Olympia, Wash.

Northwest Hardwood Assn.-May 3-4, semi-annual meeting, Aggie's Motel, Port Angeles, Wash.

Spokane Hoo-Ifoo Club 16-May 4, meeting, Stockyards Inn.

Lumber Merchants Assn. of No. Calif.-May 6-8, annual convention, Sahara Tahoe, Lake Tahoe, Nev.

Ilonolulu Gift Show-May 6-8, 3rd Honolulu Gift Show, Honolulu International Center, Honolulu, Hawaii.

Metal Framing Seminar-May 8, builders seminar seeks alternatives to lumber, sponsored by B.I.A., Hilton Hotel, Oakland.

Ifoo-Iloo-Ette Club. No. 10May 10, monthly meeting, Mishima's, Gardena, Ca.

Los Angeles Hardwood Club-May 10, monthly meeting, Stevens Steak House, City of Commerce.

Lumber Assn. of So. Calif.-May 11-12, quarterly membership meeting, Rancho Bernardo, San Diego.

Los Angeles IIoo-IIoo Club No. 2-May 14, meeting, Riviera Country Club, Pacific Palisades.

Tacoma Lumbermen's Club, Inc.-Mty 17, last regular meeting until Sept. 20, New Yorker, Tacorna, Waslu Arizona Lumber & Builders Supply Assn.-May 17-19, convention, Mountain Shadows Hotel, Scottsdale, Ariz.

Shasta-Cascade Hoo-Hoo Club 133-May 18, (to be announced).

IIoo-IIoo-Ette Nationol ConventionMay 18-20, annual convention, Thunderbird Hotel, Eugene, Ore.

American Hardboard Assn-May 22-24, semi-annual meet ing, The Newporter Inn, Newport Beach, Ca.

North American \Mholesale Lumber Assn -May 22-25, annual meeting, Hotel Del Coronado, San Diego.

Spokane Hoo-IIo Club 16-May 25, woodworking contest awards luncheon (place to be announced).

W.O.O.D., Inc.-May 30, W.O.O.D. Products School (plywood) Denver, Colo.

WHAT'S HAPPENING?

Keep us posted on your club or group's upcoming meecings. But be suri ond submil them a least seaen weeks belore tlrc eaet to make sure there uill be time to list them in an issue in circulatinn belore the big ilay lwppens.

Pacific Coast Yellow Cedar (alaska yellow & port orford)

excellent for: marina decks . bleachers & stadium

home decks . pool decks . dock boards seating . school & park benches

properties of Alaska Yellow and Port Orford cedar:

highly resistant to decay does not splinter does not require painting: low maintenance low shrinkage factor freedom from warping and pitch distributed by

Arizona Convention May 17-19

T TNIT security, both internal and \'/ external will be a featured subject at the Arizona Lumber and Builders Supply Assn. annual convention, being held May 17-19 in Scottsdale.

Five top men in the field will take part in a panel discussion on this subject of ever-increasing interest to both retailers and wholesalers.

Included in the panel is the direc. tor of security for The O'Malley Companies, the chief of the Phoenix Fire Department, a member of the Phoenix Police Department and two men whose private firms specialize in the field of security.

Other business activity includes kickoff speaker M. Eugene Hannum of the Armstrong Cork Co. telling how the manufacturer looks at the building materials .retailer. An excellent illustrated talk bv Phil Mork of the Wisconsin dealer association deals with the effects of OSHA.

Terry Mullin, current president of the National, will speak on "What's Happening to our Industry," and Richard Snyder, exec. vp., will report on what the National has been doing.

Others include Edward Saunders. e.x@. vp., Arizona Employers Councif whose subject is employee relations in today's market. Ray Lopp, ALBSA president, will wrap up the speechifying with an association report at the industry luncheon Saturday.

Social activities are many, varied and promise plenty of fun to comple. ment the brain work. The annual golf tournament is set for l1 a.m., May 17, with the poolside steak fry that night. In addition to a ladies luncheon, May 18, there will be the Night Club party at 7:30 p.m. Saturday activities include the industry luncheon, the annual banquet that night, followed by dancing after dinner.

Who could ask for anything more?

New Howoii Wood Chief

James W. [,ovell, long associated with the lumber industry in Hawaii, is now executive director of the Wood Products Assn. of Hawaii.

There have

".; been three periods in Jim's life in Hawaii. First. as an instructor, coach and athletic director in the city schools of Honolulu. Second, lengthy military service in the Hawaii National Guard and the U.S. Army during WW II. He was employed in 1945 in the lumber department at Lewers & Cooke and for the next 27 years served variously as asst. department head, department manager, division manager, exec W., president and consultant to the present president.

Other activities have included the University of Hawaii, Home Builders Assn. of Hawaii, Wood Products Assn. of Hawaii, Employers Council, Hoo-Hoo and the American Forestry Assn.

All-Timer Set By NAWTA

A 4-day meeting that will emphasize wholesaler per' fororance in the 70s is set by North American Wholesale Lumber Assn. Scheduled for May 22'25, at the Hotel Del Coronado, Coronado, Ca., the Slst annual meeting of forest products wholesalers is expected to draw an all-time record crowd of about 800.

ttour business sessions this year have been devised around the performance aspect of distribution," reports convention coordinator William E. Baugh, Southwest Forest Industries, City of Industry, Ca. "Our speakerso discussion leaders and overall format will deal specifically with industry performance needs for successful market' ing in the Seventies."

More. Hqrdwood Educqtion

A new concept designed to recognize the importance of the industrial education departments of the interme' diate schools has been added to the Fine HardwoodsAmerican Walnut seminars presented to leading univer' sities and colleges this past year.

It is a continuation of the informative programs pro' vided for the past ten years by hardwood veneer and lumber manufacturing firms to over 35,000 graduating students, home science and woodshop instructors.

Because of the interest in ecology as well as home en' vironment, the format has been expanded. For the home science groups data has been provided on "how to iden' tify woods" in furniture and how to judge value'

Grqdemqrked Only for Feds

The federal Defense Supply Agency says it will buy only grademarked lumber pioduced in compliance with the grading rules of the nation's major grading agencies.

Donald J. Fisher, Chief of the DSA's Wood Products Ofrce in Portland. said the move will eliminate the need for government inspections while insuring that lumber purchases meet uniform standards. He said the government will economize by eliminating duplicative inspection functions and be able to process its lumber purchases more rapidly than in the past. The new procedure lollows close examination of customary trade and inspection procedures of the industry, Fisher said.

t00 Million New Trees

Weyerhaeuser Co. has begun planting more new trees in tJle company's forest lands than have ever been planted before in a single year by any private forestry organization. Over I00 million seedlings-the equivalent of one tree for every two persons in the United States--will be planted during the year.

Of the six states receiving the plantings, two are in t}e Wesg Oregon and Washington.

New Pine Group Officers

New officers elected at the annual meeting of Ponderosa Pine Woodwork are: president, Thomas C. Houston, Georgia-Pacifig Portland, Ore.; vp.,. Harry L. Grove, Potlatch Forests; Portland; treasurer, John P. Semling, Semling-Menke Co., Merrill, Wisc.; and secretary, Edward L. Quirk, Southwest Forest Industries, Inc., Phoenix.

First call Hobbs Wall for wholesale Redwood and Redwood split products, Douglas Fir and White Fir, Ponderosa and Sugar Pine, Hemlock and Cedar lumber. Depend on us to follow through with the right grades at the right prices!

executive vice president

QENATORS Packwood and Cranston v have introduced SB-1033 calling for a halt to the export of logs from federal land by January 1, 1974 and all log exports by L977,

At first reading this bill doesn't appear to have the kind of teeth in it that most anti-log export proponents would desire. But then seldom is legislation passed precisely the way it is introduced.

By a process of hearings, etc., the bill is amended to refleet the wants and desires of the publie. What is commonly known as the democratic process will produce a bill amenable to all interested parties.

The first hearing was held March 26-27 in'Washington, D.C. and was a

general oversight hearing to gather testimony on lumber prices.

The next hearings were set for April 11 in Portland and April 13 in San Francisco. Most interested parties in the West attempted to appear at the San Franeisco or Portland hearings.

Having a group of key people representing the industry at these hearings will be instrumental to achieving the desired goal of halting log exports until such a time as domestic needs are satisfied.

These people should be able to succinctly tell the story about high lumber prices, increased demand for lumber due to increased housing, the impact lumber prices might have on employment in the construction industry, the effect that the lack of raw, material is having on communi-

ties whose entire economy is based on logging and lumber operations, and the many other ramifications of the log export situation.

All too often a community, an association, an industry, a state or even a group of states are prone to criticism of some particular action of the government. Certainly different viewpoints on a subject are to be expected. But unless the varying views are expressed in a forum such as the proposed hearings, they are "voices in the wilderness-"

This is an issue in which voices, which are generally raised in opposi- tion to each other, are going to be harmonic. Lumbermen and preservationists alike are in tune on this issue. It is an opportunity for lumbermen to have a hand in shaping the laws of the land so that they will be in the best interests of all concerned rather than benefiting only the few who own timber.

Talk to your association about the hearings. See if they were represented, if not, ask why not Every association concerned with timber (our only renewable natural resource) whether its members are buying logs and processing them into lumber and plywood, or distributing lumber to the contractor, should be represented at the hearings. Don't miss the chance to be heard.

By FRANK DAVIS executive vice president

THE ASSOCIATION has selected - as its theme for the 52nd Annual Convention: "Managernent Phase"

The dates are May 17-19 and the affair is being held at the Mountain Shadows Hotel, Scottsdale, Arizona.

One of the top features of the program is scheduled for the breakfast session Saturday, May 19. It will be a panel discussion entitled "Unit Security- Internal- External." T hi s phase of dealer operations has become

more serious every year and will be a timely and interesting discussion of the problem.

Five men have been selected for the panel and each one has been assigned a subject, they are:

Ken Jagolinzer, moderator, director of Security, The O'Malley Companies, subject, shoplifting

Chief Robert Bivin, Phoenix Fire Department, subject, arson

Sargeant Chuck Zufall' Phoenix Police Department, subject, robbery

Stephen Marshall, The Fact Finder Corp., subject, emp,loyee theft

Robert \rolden, Continental Security Guards, subject, perimeter protection, general security

The National Lumber and Building Material Dealers Assn. will be represented by Terry Mullin, president, and Richard Snyder, exec vp. They will be featured speakers on the Friday afternoon portion of the progtam.

The convention starts Thursday, May 17, with the Annual Lumberments Golf Tournament at McCormick Ranch Golf Course, Scottsdale.

Registration information is being sent to members during early in April.

The Mcrchant Magazi,ne, in ar,other section, carries more details on the c,rnvention.

NN@NTANA NtrWS

By R. V. PETERSEN executive secretary

fN retrospect, our recent convention - in Billings must be classed as one of the more successful meetings in recent years. An unusually large attendance was noticeable from lineyard members. Good representation was on hand from United Building Centers, Aldrich & Co. and affiliated yards, Grogan-Robinson Lumber Co. and Midland, Inc. We were pleased to welcome managers from the western division Fullerton Lumber Co. yards, and a number of non-member Montana and Wyoming dealers.

We were complimented in having rvith us Terry Mullin, president of the National Lumber and Building Materials Dealers Assn. In brief comments, he addressed himself to the current problems of lumber price and and supply and cunent activity by National attempting to alleviate the situation. He also commented on general activity and promotion by National.

On the basis of dealer-orientation, a slide presentation dOSHA in Color" and a piquant running commentary by Philip Mork, vp. of Wisconsin Retail Lumbermen's Assn., received high marks. A graphic illustration of common and typical lumberyard safety hazards, the presentation registered with forceful impact the significance and importance of employer compliance with the Act's requirements.

In line with matters of daily concerrr to the dealer, Carl Haywood, Western Wood Products Assn., a.nd Kenneth Howell, Montana Wood Products Assn., collaborated to present a current picture of the production segment of the industry in light of the current price and supply dilemma and a supplementary picture of industry's environmental awareness.

Dick Smiley, Montana director, Farmers Home Administration. outlined current programs and activities under the present "impoundment,' policy of the administration. Robert

Helding, Missoula attorney, g'ave a factual report of the present legisla- tive session in Helena including information on certain specific pieces of legislation of immediate concern to lumber dealers. And John Schreiber, Economic Stabilization Division at Helena, and Edwin Hultin, Galushe, Higgins and Galusha, collaborated to present a current view of the price control program from the eyes of an administrator and an accountant respectively.

New officers are: president, Robert F. Payne, Anaconda Building Materials Co., Missoula; vp., Wilbur S. Weston, firree Forks Lumber Co., Three Forks; treasurer, A. A. Kind, Linder-Kind Lumber Co., Helena; asst. treasurer, H. G. White, Neifert White Co., Townsend; exec. secretary, R. V. Petersen, Helena; natl. dealer director, A. A. Kind, Helena, alt. natl. dealer director, L. Dexter Shaurette, St. Regis Paper Co., Libby. New directors: R. H. Harms, Great Falls; Troy-French, Hardin; A. Alan Kind, Helena; James J. Sullivan, Billings.

Recognition accorded during the convention included the naming of Harold E. Lotenz, Montana zupervisor for United Building Centers, as Lumber Dealer of the Year by the Salesmen's Association. MBMDA members balloted to name Don Austin, Builders Supply Co. (Great Falls) representative to the Silver Log Award as outstanding salesman.

By ROSS KINCAID executive vice president

fHE Cost of Living Council held a - Conference on Economic Stabilization in Seattle on March 2.

Although our wage-price bulletins W-P 22 and W-P 23 wiU answer most questions about Phase III and should be carefully reviewed, the conference did emphasize the following important points:

Firms not under mandatory controls are under voluntary and self-administered controls. Deeisions must be made by the business itself. This voluntary status may be compared to a ffrm's posi-

tion with regard to its income tax Teturn,

The government may move in and establish mandatory controls for a business firm or industry if conditions warrant. Price increases must be justified by cost increases. Firms under voluntary controls should observe the profit margin rule and the 5tz6/o wage guideline.

A basic difference between Phase II and Phase III is that Phase III is less punitive. Base price information poster is no longer required under Phase III.

The main store building of Lakewood Lumber Co. in Tbcoma ha,s been

destroyed by fire. An adjacent warehouse building, trucks and other equip ment and lumber in the open yard were not damaged. Most of their important records were saved. Cause of the Feb. 6, fire has not definitely been determined.

Another fire destroyed the store and warehouse buildings of Campbell Building Supply, West Seattle, in a Feb. 26, blaze. Green lumber and sheathing in the yard were not damaged. Records in the safe were saved.

The fire department is quite certain it was arson and a 13 year old boy is in custody. No decision has been made as to the firm's plans at this location.

Paul ltrollenbeck, exec. vp. of the West Coast Lumber Inspection Bureau suffered a heart attack recently and our last word. was that he is doing well. We join Paul's many industry friends in wishing him a full and speedy recovery.

deailers amd ilook fon

..'I}l

JIM WEBBER president of the Lumber Merchqnts Associotion of Northern Californiq

4546 El Gomlno Ral, Suilc O 16 Altot, Ca.91022

IfOW fast can we absorb the ^- changes that are taking place in our industry? The manufactured obsolescence of products is only one of the many'problems. On top of this and new merchandising methods are the many government controls.

The announcement by Pregident Nixon that there would be an 18 months' moratorium on federal subsidized housing throws an anticipated national housing growth out of balance and may cause a possible 20Vo reduction in total housing starts.

* 'lr '*

The runaway lumber prices resulting from t'he lifting of mandatory controls have complicated our problems to the point where it is impossible to provide a job quote' Com^plicating matters morl is the problem that if we could provide a quote, we can't be certain we can get the materials'

Building codes are being modified to allow materials of a lesser quality to be used in construction and the use of substitute materials such as plastics, steel, and aluminum, are being urged. New materials will require new techniques and increased product knowledge.

'8*'t

D&R supplies dimension lumber, precision-trimmed studs, cedar siding, shakes, shingles, moldings and many other specialty lumber items throughout the West . . . by the most efficient transport rail, truck or ocean barge.

For nearlV 70 years Dant & Russell has marketed forest products from the Pacif ic Northwest manufactured for the western construction market.

In Southern California, call our representative, A. W. "Art" Neth at872-1280 or 783-0544

2OO0 S.W. Fifth Ave. Portland, Oregon 97201 226-2511

New homes on the planning boards are giving a great amount of consideration to ecology and environmental control: flush toilets using only half the amount of waterl shower heads with refined aeration systems to reduce the amount of water required by two thirds; more precise construction to reduce air-flow and heating or cooling costs; use of gas rather than electricity for heating, cooking, and other appliances; household waste compactols that have separate compartments for compacting recycleable wastes and non-recycleable wastesl solar cells and reflectors for using the sun's rays for heating and power; soft but considerably improved diffused lighting; wind-powered generators to store power to operate low voltage appliances. The list*goes*on and on.

It appears that 1973 may be the turning point from primarily wood-frame construction to substitute methods that have been contemplated for several years. The availability of lumber and the prices will be the determining factor. Watch for the slow change.

*rt{.

Although we have sent each LMA member applications for the Young Westeraers' Chrb we feel some may not have had an opporbunity to send us the name of a young potential manag'er or industry leader in your firm. This is a must on your list. Provide this young man with the opportunity to learn his responsibility without the trial and error period you were forred to live through.

Do not fear that they want to generate entirely new concepts. They want only to prog1ess with the changing habits of the consumer. They feel that the increase in government controls will cause more changes during the next five years than the industry has experienced thus far in this century. Their attitude is one of .,Let,s be ready and knowledgeable."

Who Would Ever Suspect. . . ?

WHEI{ CEIIAR [0GS are floating in water at Northwest sawnills, few would expect to see those s-me logs (converted to shake panels) floating above water in So. Carolina as attractive, weather-protective sidewa'lls for a pleasure boat. But that's exactly what has happened at "Tega Cay," near Fort Mill, S. C. Ihe l50-passenger Kon Tiki is as big as a 3,000 sq. ft. house on the first floor, has large observation deck above. Designed with 8' Shakert'own shake panel sideryalls, rustic texture and heavy, horizontal butt lines of panels are compatible wilh boat's handsome appearance. 0perating on Lake Wylie, the 100'x 30' cruise ship seats 78 in huge dining room, does 12 knots. Her 70 tons draws only 8lz' ot water fully loaded.

Bqnner Yeqr for Hqrdboord

Domestic consumption of hardboard products has practically doubled since 1967. Domestic shipments of hardboard in 1972 amounted to 5,798,3?6,000 sq. ft., on a t/u" basis, an increase of. I0.9/o over 1971 and imports were 1,069,890,000 sq. ft. for a total U. S. consumption of 6,868,266,000 sq. ft. This exceeds by 98/o the 1967 figure.

There are 16 companies producing hardboard in the U.S. at 34 difrerent plant locations. This will be expanded by one and possibly two plants by the end of 1974 when the domestic capacity of the industry is expected to reach almost 9 billion sq. ft.

lmportant contributions to the growth of hardboard have been expanded uses in the industrial market and increased penetration into the exterior siding and interior paneling fields.

Two of Eqch for Heqdquorters

The West Coast Lumber Inspection Bureau's new quarters in Portland are located in a natural woodsy setting and feature maximum use of West Coast lumber throughout. The exposed beam ceiling uses 2 x 6 hemlock deck ing and the roof is of heavy cedar shakes. Both interior and exterior walls are of rough sawn cedar.

Landscaping leatures two trees of every known species native to the West Coast region Douglas fir, West Coast hemlock, Pacifie silver fir, noble fir, grand fir, alpine fir, mountain hemlock, white fir (con color), incense cedar, Port Orford cedar, Alaska cedar, Western red cedaro Sitka spruce, lodge pole pine, Ponderosa pine, sugar pine, Jefirey pineo Brewers spruoe, bishop pine, ooast redwood, giant sequoia, dogwood, red alder, vine maple, fowering currant, cascaria (drit-um bark), Colorado blue spruce, C,olorado gre€n spruce.

LMA heads for The Lake

It's the pine trees of Lake Tahoe for the 33rd annual meeting of the Lumber Merchants fusn. of Northern California, May 6.8, as the group again presents a strong schedule for its members.

The Annual Dangerous Divot Diggers golf go begins Sunday events at 9:30 a.m. (Bloody Mary, anyone?), followed by the manufacturers' cocktail party that evening, which is followed by 50 lucky devils who will see the Elvis Presley Dinner Show.

Hiring and retaining employees is a next a.m. panel discussion after the earlier general membership meeting. Manufacturer attitudes regarding dealers are then explored in a speech by Armstrong Cork's Eugene Hannum.

Manufacturer displays are open from 2-4 plm. that afternoon, with the president's dinner dance capping the evening activities.

Closing day begins strongly with

an OSHA presentation by Phil Mork of the Wisconsin dealers' assn. that has received good reviews everywhere presented. Economist Julian Taylor of the Bank of America is the prognosticator at the special luncheon that will also hear awards presented for sa{ety achievements. New officers will then be presented to the members.

Special programs for the ladies in. clude a tour of historic Virginia City, with lunch at the Sharon House on May 7, with a cruise of Lake Tahoe set for the next day. Bring your woolies !

A drawing will again be held for a free color tv.

The Crowded West?

One of the significant population trends revealed by the 1970 Census is that the United States has become highly urbanized.

Almost three-fourths of the nation's population lives in urbanized areas. In the Census Bureau definition an urban population comprises all persons living in urbanized areas, plus those living in cities and towns of 2,500 or more outside urban areas.

Surprisingly, the West is the most urbanizeil reginn ol the U.5., with 84.6Vo of the residents of the nine Western states living in urban places. California is the most urbanized state of all with 90.9Vo of its population living in urbanized areas. Other Western states with a high degree of urbanization are Nevada 80.9%, Utah 80.4%. and Arizona 79.6%.

This is surprising because population density in the West is 23.9 per. sons per square mile compared with 57.5 persons per square mile for the U.S. overall. So the Western paradox is that most of the population here is clustered on a relatively small percentage of the land.

The West's highly urban population presents difierent opportunities to marketers, and different problems as well. A high degree of urbanization implies a difierent lifestyle, possibly different response to products, services, and advertising messaees.

$2lO Million G-P Exponsion

A $2f0 million capital expansion in I9?3 for 48 new manufacturing plants, distribution facilities and plant expansions, all to be completed or under construction during the yearo has been announced by GeorgiaPacific Corp.

R. B. Pamplin, chairman and president, said it includes construction of 26 new manufacturing plants and 1I new building material distribution centers plus significant additions and modification of II other manufacturing plants.

The figure does not include capital expenditures for acquisition of timbero timberlando existing manufacturing plants or other assets to augment the internal growth program, he explained.

Pamplin forecast that in coming years 'oconsumer demand will chal. lenge our ability to supply our products such as plywood, lumber, particleboard, gypsum, pulp, paper and

chemicals." He predicted a slackening in residential construction will be offset by gains in their other building materials markets.

Although G-P did not enter the PVC market until mid-1972 with its initial venture in plastic moldings to replace wood needed for other purposes, it already is planning other new plastic products 'osuch as siding for buildings, doors, shutters and other key products.n'

The company also is expanding its timber baseo it was indicated.

The 1973 plant construction and modernization budget includes, among other facilities, 13 new lumber sawmills, 1l new distribution centers and seven new panelboard plants to manufacture compressed wood board for construction and industrial use. Significant expansions or modifications include four plywood plants, four gypsum wallboard plants and a polyethylene extpqsion plant.

Ihaf'r How ll 0oed

to AMERICAN LUMBER tPEClEt...lills tha bill

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Kiln capacity 300Mreman. facilities.

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o Domestic Hardwoods and Softwoods t-

' rreated Lumber, Shakes and Shingle. Sfffl!!!'igfil : FilxSil;.'iff3:;1,'umber -rimbers 5I

GIU-Lam BeamS (cail Burlingame (4ts) 6e2-3t30 or AN

wilmington (213) E3o-2E50 or A.L.s. in sacramento)

Bruce Prefinished Lominoted Block Flooring Peoce Microcoic Porquet, Ook Plonk Floodng

"It doesn't stinkvou Do!r'

rHE A4ERCHANI A,IAGAZ'NE

AITC Telephone Service

The American Institute of Timber Construction is continuing its toll-free telephone consultation service for designers and specifiers of structural glued laminated timber. By dialing (800) 525-f625, designers and specifiers will be able to talk with a member of the AITC headquarters staff about the properties and advantages of glulam timber, general design questions and AITC services. There are certain subjects which AITC will not be able to discuss. Thqse are:

Complete design of structures. The staff will be glad to discuss general design matters, but not detailed in. formation such as determining sizes of members to meet specific design situations. Although AITC has several registered professional engineers on its staffo specific design information should be determined by design professionals, with whom the AITC staff is not attempting to compete.

Cost. Trade associations are not permitted to discuss this information. It can be obtained from representatives of AITC member laminators.

Delivery times. This relates to a particular lamina-

tor's own situation and should be obtained from representatives of AITC member laminators.

(4) Ilrood products other than glued laminated timber. Information about light framing lumber and lumber products (such as trussed rafters), plywood, or proprietary wood products should be obtained from representatives of firms or associations in these fields.

More for Wqste thqn Mfg.

"It is an unnecessary tragedy in this time Jincreasing demands on our natural resources that we are allowing more timber in Colorado to go to waste than we are using for the manufacture of lumber and all other purposes," says Nicholas J. Kirkmire. 'oFifty percent more solid wood volume is dying every year than is being removed from the forest inventory for man's use."

Kirkmire is exec. vp. of the Federal Timber Purchasers Assn., a Denver-based association of wood processing companies.

A recent survey by the Forest Service shows that in Colorado 90,387,000 cubic feet of timber is killed each year by natural causes-compared with 58,993,000 removed by timber harvest, changes in land use, and for other reasons.

PERS@NAIS

Bill Nunnally is a new salesman at International Forest Produets, Pomona, Ca.; Pam Cesak is the new office mgr., according to Phil Butterfield.

Lyn Rabun is now with Coin Millwork Co., Prineville, Ore.

Kris Wales is the new mgr. and Jet Bibler asst. mgr. of Waleswood, Inc., Darby, Montana.

Neil M. Smith is the new head of Edwards Industries, Inc., Portland.

John O'Keefe is the new gen. mgr. of Rodman Industries' Rimco div.

Guy Daughtrey IY, Granger, Utah, has accepted a posthumous award for his father, Guy Daughtrey III' as Southland Paint Co. outstanding salesman of 1972. Young Daughtrey also works for Southland. His father was killed in a recent auto accidenL

Ken Schmidke has rejoined the sales staff at South Bay Redwood Co., Orange, Ca.

George A. Thompson is the new gen. mgr. of the Redwood InsPection Service. Migs llelen McDonald was named treasurer of the S.F.based organization.

Werlern Lunber trnd Bultdlng Moterlclc ilEnCHANI

Frank A. Purcell, owner of CitY Lumber Co., Palm Springs, Ca., has been honored with a luncheon honoring his work as a fotmer City Councilman'

C. L. Slocum was again the instructor at the recent Northwest Hardwood Assn. short course in hardwood lumber grading, Kelso, Wash.

Stu DeYry is now in sales at Frank Dancer Lumber Co, Medford, Ore.

Chuck Morriss has become the Particle board sales mgr. for the northern div. of Sequoia Forest Industries.

"Stu" Stewart has garnered an award as "salesman of the quarter, western region" at Georgia-Pacific in San Jose, Take a bow, Stu!

Jack Drumm is back as a lumber trader at Gold Rey Forest Products, Beaverton, Ore. Also back after a sales trip is well-known Bob Dickinson.

Jim llayes has joined the plywood dept. at R. F. Nikkel in Sacramento. Jim was a 10-year veteran at G-P. Brian Eggiman was in the Bay Area recently on busine'ss for Nikkel.

Yic Goria has garnered salesman of the year award for Kaiser GYPsum div. Vic solicits Bay Area accounts for Kaiser Fir-Tex and gypsnm products.

Gary Wright, G-P, Albuqueryue, has won hotrors as manager of the year, Western region, at the annual sales meeting in San Diego.

Chuck Keesling has formed a new firm, Door Distributors, in San Jose. Assisting Chuck is RaY Ward, a knowledgeable door man. The firrn is wholesaling fir entrance doors as well as flush doors, plus custom milling.

Dlise Lewis, long-time "Girl Friday" to Palo Alto Lumber's Bill Gret4 is transfeming her affections to Hubbard and Johnson, Redwood City. Elise will assist both Jim Marron and Bruce Stinnett.

Yerlon McKinney is shipping alder lumber from his McKinneY Hardwood Lumber Co. at Sumner, Wash.

Al Osborne has been promoted to asst. gen. mgr., Ukiah div. of Louisiana-Pacific, rePorting to Lowell Ambrosini. Sam Cameron moves up to sales and Production coordinator; Dick SimPson is plant super now.

Bitl Hickey and Art Farrell have taken the big plunge and gone into business for themselves: Hickey and Farrell Lumber Co., Beaverton, Ore.

Sam Fineman, president of the Alhambra, Ca,-based Bel-Air Door Co., has visited his factorY in Korea and stopped in Hawaii for a brief holiday respite with his wife, Bayla, and son Ross.

Leon llurham, Treated Pole Builders' Inc,, Ontario, Ca., is back from ' a business trip to Albuquerque.

i Joe Bowman has been named to gen. sales mgr. of West Range CorP., Cloverdale, Ca., by president Art Bond.

Pat Reagan, former mgr. of the Douglas fir div,, AFP, Cerritos, Ca., has joined the marketing team of Fremont Forest Products, Whittier, Ca., according to Fremont president Pete Speek.

Peter J. Yan Oosting, Glendale Lumber & Plywood, Glendale, Ca., and his wife Mildred, and their old friends, the Shaws, are on a month-long vacation in Guadalajara, Mexico.

Otto H. Leuschel is now group vp., U.S. v'ood products div., Evans Products, Portland, according to Peter H. Koehler, exec. vp.-group director of rnanufacturing.

I. Clarence Howard is now Evans Products' products mgr,-molding; Tony C. Carlson has been named mgr.-product and resources development-fiber products,

Erwin Kulosa is the mgr. of the new field office in Albuquerque recently opened by the Federal Timber Ilurchasers Assn.

BiU Fahs, president of Cal Panel & Veneer Co., Cerritos, Ca., has been honored by Formica for sales of 50 million sq. ft. of laminate. Formica men Robert Lowes and Joe Cullen made the presentation.

Dick Freeman, marketing executive' So-Cal Commercial, Los Angeles, has appointed Paul Simon director of sales for the warehouse div.

Patricia Young has been named promotion mgr. of the California Redwood Assn., replacing Keith Lanning who recently became gen. mgT.

Don Philips, Jr., Philips Lumber Sales, Thousand Oaks, Ca., and his wife, Florence, are back from a San Diego business/pleasure trip.

Ron Wiggins is now in charge of Pacific Northwest sales, out of Portland, for Westmark & Assoc., Newport Beach, Ca.; John Martin has been appointed for sales in No. Ca. He had been with Stanline, Inc.

Cal Mortensen is the new vp.-asst. gen. mgr. at Kwikset Lock.

Earl L. Flood has joined AFP's bldg. mtls, div. sales staff in Albuquerque, according to gen. mgr, Frank Hasy.

A. L. Bartel, Denver; II. H. Hougharn' Salinas, Ca.; F. lYarren, Anaheim; J. II. Iland, Riverside, Ca.; and G. W. Putnam, Albuquerque' N.M., have won regional sales awards in a recent G-P contest. Bob Schmidt, western regional mgr., presented the hardware.

Mike Dage has joined the sales staf of Ideal Brushes, Inc.

Jon Chase is now product mgr. for Masonitets Roxite div., a line of masonry panels.

Jim Waddell is Kaiser Gypzum's new salesman for No. Ca.; Bob Boltz is their new man for So. Ca. and Atiz.

Robert P. Stillwell, Ward & Ifarring- ton Lumber; Bob Reed, Barr Lumber Co.; John W. Larner, American Wholesale Hardware Co.; and Frank Bergstrom, Georgia-Pacific, are on the board of the Building Material Dealers Credit Assn., in L.A.

Thomas L. Arnett is now director of industrial relations for American Forest Products Corp.

Frank Ruggieri, San Antonio Construction Co., is back in Artesia, Ca., after a vacation trip to Italy. (Conti,nued on Page 48)

Serving you at locations in the West Santa Clara Mill Valley ARIZONA Tempe Tucson COLORADO Colorado Springs Denver (2) NEBRASKA North Platte UTAH Salt Lake City Opening 6/73

Boxcar Shortages

A softwood plywood industry spokesman has said that a critical shortage of rail boxcars is complicating a plywood supply problem accompanying the biggest home building boom in history.

American Plywood Assn. exec. vp. Bronson J. Lewis reported that the plywood industry in the West currently is 1,200 cars a week short out of a total of. 2,424 cars required.

ooWe are hopeful that a number of remedial actions now underwav or planned by Congress, the Interstate Commerce Commission and others will provide some improvement in our transportation situation in the months aheado" he added.

In a move to prod shippers to release freight cars faster, the ICC has tightened demurrage rules covering boxcars, covered hoppers and gondolas. The new order reduces free time from M to 24 hours and increases demurrage charges after nine days to $50 per day per car from the current $30. The ruling took efiect March 16 and expires July 31. Flar cars are excepted.

Prior to the impact of the boxcar shortage, which is linked primarily

Federol Freeze on Housing Subsidies Moy Be Overroted

The impact of the federal freeze on subsidized housing programs may be overrated, contends Walter B. Williams, new president of the Mortgage Bankers Assn. of America.

to heavy grain exports through Gulf Coast ports, according to APA, the Tacoma. Wash. based association had received the first indications that the wide gap between plywood supply and demand was being reduced slightly.

Statisticsdeveloped from a national sampling of plywood wholesalers by APA show that average wholesaler inventories reached a low point of 23 days' supply in December, 1972. This compares with a "normal" monthly average of 45 days' supply in both 1970 and 1971.

The survey indicates that wholesalers had an average of 25 days' supply in January 1973, and 28 days in February.

Lewis also said that the wood products industry is continuing its efforts to get an increased timber supply from federal lands. o'[n the long run,t' he said, "only an increased supply from these lands, which contain 58/o of the nation's softwood sawtimbero will enable the wood industry to meet the steadily mounting demand for its products. The. goal of more wood from the federal lands can be met well within the limits of sound enl virorrmental practice."

on the overall housing rirarket. Projects already approved for fed. eral aid will go ahead despite the freeze, he said, and some mav not be built for 6-12 months or "ornl on the market for two years.

Howard Johnson's Travel Desk 500 South Main St. Orange, California 92668

For reservations at any Howard Johnson's Motor Lodge call toll free (800) 323-2330 from the states west of the Mississippi. Over 460 lodges coast.to-coast.

George Romney, outgoing HUD secretary, announced Jan. 8 that an l8-month freeze would be imposed on new commitments for low-cost home programs, to allow the admin.istration to reassess its housing assistance effort, The government has since indicated the freeze will not last for the full l8 months period.

Although many mortgage bankers, developers and builders have vigorously protested that the freeze will cut off benefits of federal aid from disadvantaged people who need it most, IVilliams played down its efiects

Williams, president of Continental Inc., a Seattle-based mortgage banking firm, said the moratorium "probably won't have any impact for 18 months on housing coming onto the market."

The basic Federal Housing Authority program of mortgage loan insurance for middle-income buvers is unchanged by the fireeze, however, and Williams emphasized the im. portance of both the FHA and Veterans Administration programs in oobringing in money that otherwise might not be available for the mortgage financing pot."

Firm Plons Lorger Gluorlers

International Forest Products, Inc. of Pomona, Ca., plans a move to larger quarters in nearby Chino in about one year. The new facility will be approximately three times larger than the present one.

Plans include a 3,000 sq. ft. office building, a 5,600 sq. ft. millwork building, a four car rail spur and two lumber storage sheds on the 5.89 acre site. The company, which sells throughout the lVestern states, estimates it will take 60-75 people to stafi the new operation.

Two New Ones for Ole's

Two new outlets are being opened by Ole's Hardware Centers, bringing their total number of outlets to 10. All are in the greater metropolitan [,os Angeles area.

The Northridge store, measuring 50,000 sq. ft., is being built from the ground up and will run 92.5 million for building, fixtures and initial inventory.

The San Bernardino store is an existing facility of 19,000 sq. ft. that is being expanded to 40,000 sq. ft. A

grand opening is planned for later this Spring.

Ole's plans one more store opening for 1973 with four new ones set for 1974. No details have been released on new store locations or their size.

Weslerners qt AITC Annuol

The 2lst annual meeting of the American lnstitute sf Timber Construction has been held in Freeport, Bahamas.

The directors retained J. Walter Thompson Co. as its public relations agency to develop its marketing com. munications program for structural glued laminated timber.

Wallace J. Turner, manaser of the lumber div., Weyerhu"u."r,- Tacoma, was elected president; vp. is Richard C. Caletti, president of Standard Structures, Inc., Santa Rosa, Ca. The only Westerner elected to the board was William B. Lindberg, presideng Woodlam, Inc., Tacoma.

Continuing AITC directors, from the West: Clyde Hughes, Ore., and Lumber Co., Springfield, Ore., and M. J. Throop, Laminated Wood Product Co., Ontario, Ore.

Merger Aclivity on Rise

Merger activity in the building

products and materials industry last

year rose 38/o over the previous year, ], according to W. T. Grimm & Co., a -'. financial consulting firm specializing in mergers and acquisitions. l

Net merger unrr6un""-"rrts in the category tJailed 55, up from 40 in 1971. Overall merger activity in the . 40 categories covered by the study , was 4801, a 4/o increase over the l97l total of ,1608.

Willard T. Grimm, president, views 1973 with more optimism than he did 1972. With good stock prices, reasonable interest rateg prosperity returning to cyclical industries and increasing corporate earnings, all in. dices point to a rising trend of busi. ness-purpose mergers, he said, antici. pating the total to surpass 5000 merg. ers in 1973.

Within the building products cate. gory, Sl/o of all transactions repre. sented divisional sales. In 1972, there were 17 such divisional sales, com. pared with 16 in 1971. Of all 40 industry classifications, fractional or divisional sales accounted for 37/o of the 4801 total.

Queen Mory Site for Club Bqsh

NAUIICAL setting aboard historic Queen Mary, permanently. berthed. in Lone Beach, Ca.I backdropped Los Angeles Hoo-Hoo Club 2's Valentine dinn-er danie. Almost 80'attended. Do,or prize winners were Bette Purkiewicz and Rosemary Schmidke of South Bay Red.wood; Joan Grissom. Cal Forest; and Joe Terrell's guest Helen McKim. In pix (1) Don'stobaugh. P) Shirley Stow, Wally Swanson. (3) Randy Philips' Mr. and Mrs. Ken Schmidke. (4) Leona Swanson, Jean and Jim Adamson. In foresround, Shirley and George Stow. (5) Joe Terrell, Audrey Lember. (6) Diann Contestabile, Mr. and Mrs. Bus Blanchard. (7) Chuck Lember' lda Stobaugh. (8) Nate Youmans. (9) Mark and Sandie Loflund.

REC0GNlIl0t{ to club "0ld Timer" Harl Crocket (right in no. 1), past prez. Ken Coleman presenting. (2) Club president John Eckstein, Don Bailey give door prize to Bette Purkiewicz. (3) Ross Blanchart (left) accepts "0ld Timer" plaque from Xen Coleman.

Moulders Noise Control Study

Western Wood Moulding and Millwork Producers spent a full day reviewing results of an industry noise control study at their semi-annual meeting on the Kona Coast of Hawaii.

The study was done with the cooperation of OSHA to find engineering solutions to source noise problems in the wood moulding and millwork industry.

According to T. R. Allen, WWMMP president, and chief executive of Mt. Taylor Millwork, Milan, N.M., the study now is ready for finalization but the association is seeking OSHA approval for a six-month extension for in-plant testing and demonstrdtion. A primary t'est objective is to uncover potential detrimental effects of enclosures and baffiing systems on production.

A management planning panel session included: Robert Donnelly, Contact Lumber Co.. Portland; T. R. Allen; Leonard Richert, Challenge Lumber Products, Marysville, Ca.; E. C. Israelson, Dorris Lumber and Moulding Co., Sacramento, Ca.; Kieran P. Madden, Ponderosa Mouldings, Inc., Redmond. Ore.. and Warren C. Jimerson, WW'MMP exec. vp. WWMMP supported equalization of basic eastbound and westbound freight rates for plastic mouldings and millwork products, based on a 38,000 lb. per car minimum. The moulders also were favorable toward basing eastbound rates for plastic and wood moulding and millwork products on the eastbound lumber rate providing minimum lumber weights are met.

It also adopted a new standard for interior door jambs and frames encompassing natural, clear finish, paint and overlay grades. In addition, it was announced that the association no'w is formulating standards for vinyl wrapped wood moulding and millwork products.

The moulders issued special commendations to John Hanson, recently retired sales manager of Ponderoaa Mouldings, Iric., tedmond, Ore., and Robert Whittier, vp., Whittier Mould. ing Co., Redmondo for outstanding service to the industry.

Special recognition also was given to new WWMMP members Jeld-Wen, Inc. of Washington, Oregon and Arizona, Kimberly-Clark Corp., Anderson, Ca., and Alexander Mouldingg Hamilton. Texas.

ll|0 ilffi0 cal|$u,iln ll|0 il0Pn0flffi!

is the PR0FESSI(II{AI'S ALL PURP0SE PIASTIC Boat builders, furniture makers, cabinet makers, etc., have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Ready to use right out of the can, Famowood applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. When applied

properly, Famowood becomes water ind

RUI{tllilG BACI( Charlie Smith of the Oakland Raiders was the celebrity for Black Bart Hoo Hoo Club's annual Sports Nite, held recently at Cloverdale, Ca. Some 60 attended program chairman Del Cole's effort. Don Michaelson and Art Bond won bottles of booze. TOP LEFT:

Paul Traba, Bud Chenoweth, Roy Sjolund, Johnnie Edgar. TOP RIGHI: Steve Eastman, Jimmie Jonds, Bill Bright. L0WER LEFI: Bili 0ppenshaw, Merl Tanner, Ed Hanson, Del Cole, Fred Scaife. L0WER RIGHT: Chris Jepsen, Bill Gittings (background) Roy Nielsen.

New Fn@du@ts

sndselecfedsqlesqids

Jor betier mqrkeling

New Cellulor Vinyl Moldings

A new line of prefinished cellular vinyl moldings, featuring 10 different colors with qimulated wood g?ains, has been introduced by Masonite.

The new Formcraft moldings, said to be more impact resistant than wood, will not split when nailed nor break when bent. They saw smoothly without splintering and will not warp from either humidity or moisture, making them ideal for bathrooms and kitchen mopboard areas.

Color is permanently embedded into each fiber of the molding through a special manufacturing process, so color will not rub, fade or scratch off.

TilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Fibergloss Fix Up

Fibre Glass Evercoat Co., Inc. has announced the new "Salemaker."

The 36" merchandiser is specifieally designed to enable shoppers to make the proper selection of fiberglass,

polyester and epoxy reinforcing resins for repair and maintenance on boat, auto, campex, home, sporting equipment, and more.

"Shelf Talkers" identify each product and describe where and how it is used. Durable all steel construction with colorful baked enamel finish. Sets up in minutes without tools.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

"Whol's A Shongle, Doddy?"

The new Independence "Shangle," a heavyweight asphalt shingle with the style and texture of a hand-split wood shake, has been introduced by Certain-teed Products Corp.

Independence looks like a shake, but lasts like a shingle, claims Certainteed. It supposedly combines the warmth and beauty of a wood shake with a 340-pound weight and Class "C" IJ.L. approval for fire resistance,

It is available in three natural wood tones and is designed for residential and commercial use, traditional through contertrporary architecture.

WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca.91101.

Tomper-Proof Fqstener

Tampruf(R) is a truly tamper-proof fastener available in machine screw and wood-metal screws both in round and counter-sunk heads.

This newly designed product requires a special tool that makes it virtually impossible to extract the fastener, without the special Tampnrf(Rl driver. Available in diameters from 6-14. Special thread cutting style is also available as well as screws in stainless, brass and bronze, etc. All Tampruf(Rl steel screws are casehardened to further discourage tampering.

Available: 100 pack, bulk quantities and kit assortment.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

New Hordbood Siding

Textured Insulite Siding, the hardboard siding with a deep textured, wood grain surface that many think looks more authentic than wood itself, is now available factnry stained in russet and gold.

It comes in 4'x 8'and 4'x 9'panels

in vertical grooved and reverse board and batten patterns and in 12" x L6' horizontal lap with color matched accessories for quick application.

The face is tung-tempered in the ma,nufacturing process for added toughness, and the rugged surface resists wear and tear.

Low maintenance and good looks which attract tenants are the additional check points for builders in all types of construction.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Germ Killer

Nyco Products Co., a 60-year-old chemical manufacturer, has a cleanerdisinfectant - deodorant - fungicide which is properly registered with the Federal Environmental Protection Agency. It is known as Nyco's N-702. Its varied uses include rest rooms, kitchens, shower stalls, air filters, air conditioners, vending machines, fountains and sinks in sanitariums, veterinary hospitals, barber shops, schools, restaurants, food processing plants and elsewhere. It was designed for general household and light industrial cleaning of walls, floorc and any other inanimate surface.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Self-Srick Tiles

A unique addition to H & R Johnson's line of fine ceramic wall tiles are nelr Cristal self-adhesive ceramic tiles. These tiles are of the same high-quality glazed ceramic as regular Cristal tiles, but are factory precision-backed with a special adhesive so powerful that tiles bind absolutely tight to almost any surface.

The new tiles were especially developed to meet the demands of the big do-it-yourself market, as well as those of many installers. All the user does is strip off a paper backing sheet and put the tile in place, even over old tile. Built-in spacing assures

perfect alignment and the joints are quickly and neatly finished off with Cristal's own grou! just as with regular tile. Tiles are standard 4%" x 41q," siz'e.

WBITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca. 91101.

ZSe Hoblq OSHA?

"OSHA Made Clear" is now available in Spanish. This concise explanation of the OSHA Act, containing 80 color slides in a Kodak carousel slide tray, now has an optional accompanying script in Spanish and Spanish narration. Rental price, $26 per week, specify English or Spanish. Purchase price, either language, $69, plus 5/o sales tax in Ca. Contact The Film Library, National Safety Council, 3388 W. 8th St., Los Angeles, Ca. 90005.

Lolex Enomel Un'deraoofer

A latex enamel undercoater in both the Drama and Velvet Supreme lines is new from Southland Paint Co.

The non-toxic (when dry) undercoater incorporates the qualities of high-surface build, high hide and good enamel holdout characteristics. It can be used effectively over new and old surfaces and under either latex or alkyd finish coats. Southland recommends same day recoat.

WRITD: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Protects Agoinst Scolding

Scald-Guard, a single-control mixing valve that turns on through cold to hot-thereby protecting against the danger of, being accidentally scalded by hot shower water-has been introduced by Delta Faucet Co.

When the Scald-Guard handle is turned on, cool water is always emitted first, then hot is mixed with cold for a comfortable flow. No pushing, pulling or angular dialing is required.

The Delex Model 1600 also features a wide "comfort" zone, enabling the bather to control water temperature easily and precisely. An adjust- able high-temperature limit stop limits handle movement into the hot zone. Adjustment is easily accomplished by turning a stop screw on the faucet to the desired high temperature.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Genuine Hqrdwood Lominoles

New Evanscraft genuine hardwood laminate panels offer furniture, fixture, and cabinet manufacturers beauty, quality, and all the major advantages of fine hardwood plywood -strength, split and impact resistance,

stability, insulation, and machinability-resulting in true cost savings, claims Evans.

A choice of premium grade hardwood face veneers are available: cherry, ash, walnut, pecan, red and white oak, maple, and birch.

It comes in four thicknesses: %", 16", \b", and la", and a choice of four cores-veneer, lumber, particleboard and Moncor(Rl. Each has distinctive end-use advantages, offering the solution to a variotv nf v'^ndworking design requirementg. Moncor(R) (Evans' medium-density fibreboard) promises excellent machinability, edge finishing, and good r+ sistance to warping.

\MRITE: The Merchant, Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Aerosol lubricont Disploy

A unique new display for promoting sales of lfandycan, The Aerosol Troubleshooter, is available from Magic American Chemical Corp.

Made in the form of a trapezoid, the display presents 12 cans with only 3 shelf facings in front. A full color action photo header illustrates and lists important product features, Display unit is offered free with orders for 12 No. HC?7 Handycan pint aerosol spray cans.

Handycan is recommended for lubricating doors, windows, locks, etc. It will also penetrate to loosen rusted and "frozen" parts as well as protect against rust and corrosion. Ilandycan also starts wet engines by drying out ignitions, wiring and switches.

W'RITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca. 91101.

Where To Buy Plumbing

A nationwide toll-free answering and "where to buy" telephone service has been established for consumers by Borg-\Marner Plumbing Products.

The "List Fax" service operates 24 hours a day, seven days a week. The national number-(8O0) 243-600G-is featured in all appropriate. advertising. More than 1,000 building materials dealers across the country are progtammed into the List Fax's 60second data retrieval system.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Selling Humidity

A handy, p-o-p display merchandiser that rests on the top of the company's CH-1 or CII-? console humidifier is now available from NBL Humidimatic.

The new compact merchandiser is printed in 4 colors and attaches to the back of the unit in sueh a way as to permit the customer to lift the console cover for inspection.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Divides, Doesnnl Conquer

Forms,

Inc. has new three-panel room floor dividers, with styles and finishes ranging from the budgetpriced decorate-it-to-your-own-tastes appeal of unfinished fiberboard or the lush richness of Philippine mahogany to screens of colorful burlap or the smart formality of modern laminates. Coupled with the floor screens is an extensive line of handsome molded room dividers.

Typical of the three-panel floor screens is the open grille Contemporary desigrr room dividers that give dimension and identity to the bar area. At $29.95 apiece, they create a cozy niche within the living room without encroaching on usable space.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

PVC-bqcked Motting

Trimmed pile yarns implanted in a layer of polyvinyl chloride form a new attractive coconut matting introduced recently in Holland and now available for export to the U.S.

According to 'the manufacturer, they have developed a special production process not only to unite the pile yarns with the PVC backing, but also to cut the matting exactly to any size and shape desired.

The PVC backing gives the material great strength and rigidity so that it lies flat at all times and makes it easy to clean the underside. Produced in 4 colors, it is suitable for doormats, earpeting of halls and corridors, and for car flooring.

WRITE: fire Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Sponish Elegonce look

A note of elegance accenting the entry way is accomplished with the Castillo, a distinctive new entrance door from Simpson Timber.

It features a traditional Spanish design, adding a truly classic appearance to any home. To achieve the bold, massive look associated with old world doors, it emphasizes its real wood grain, Every carved panel is a full 1%" thick. Each door has 22 deep cut panels, one of which is intricately carved in a design created exclusively for this door by a master woodcarver.

The doors ate 6'8' in height and 3'0" wide. Standard entrance thickness is 7Y+". Ovolo sticking is also standard on the doors. Of selected kilndried Douglas fir or hemlock, the doors can be painted or stained to accent or blend with any decorative scheme,

All doors in the Simpson fntemational line comply with the requirements of Industry Standard FHDA 4-72 and are guaranteed under the provisions of the standard door guarantee issued by the Fir and Hemlock Door Assn.

WRITE: The Merchant Magazine, 573 S. Lake, Pasadena, Ca. 91101.

Pollet Rock Worronty

Pallet racks with a full two-year warranty against any kind of operational damage are now available from Frazier Industrial Co.

They are built entirely from structural steel shapes, rather than roll formed sheet, and are resistant t,o

Weitern Lumber and Building iloteriol3 I^ERCHANI

damage from misguided fork trucks.. If damage does occur anytime during the first two years of use, the owner may ship damaged components back to Frazier for free repair or replacement.

The only exclusion to this warranty is non-operational damage such as fire, explosion, flooding, or vandalism. They are available in two and three pallets wide, double reach, and coil storage, Capacities range from normal up to cxtra heavy duty of 180,000 lbs. per upright frame.

WRITE: The Merehant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

leod-Free Exterior Primer

A new lead-free Iatex exterior primer that will hold back wood oil and cedar stain and which is blister and stain resistant is new from Southland Paint Co.

It is all-acrylic, mildew resistant, stain and blister resistant and recommended for use on exterior surfaces over cedar and redwood. Southland's primer also has tintability and meets the latest government regulations for being lead free.

It can be top coated with either latex or oil base paint and recoated in one hour. It is available in Velvet Supreme, Drama labels and some private labels, ItrRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

is quite similar in characteristics and structural strength tn 2-4-L plywood decking.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Kit ls OK With OSHA

A new waterproof first aid kit containing Johnson & Johnson produets that complies with appropriate OSHA regulations is new from General Scientific Equipment Co.

Two Foced

Pope & Talbot's popular patented specialty plywood "Ruff Cut 44", is now available in decking thickness and structural strength.

Called Pope Deck, it is being used in applications for exposed ceiling/- floor and exposed ceiling/roof cornbinations. The back side can be used for either flooring or roofing, which leaves the handsome front facing with the appearance of roug'hsawn tongueand-groove 4" lumber for an athantive and decoiative exposed ceiling.

Available in either fir or westera red cedar, panels come in three thicknesses; 5/e" and. Y+" wit]n shiplapped edges for smooth joints and continuity of patterns; tlae tYa" panel is available in the fir 44 face only, with T & G on long edges. This latter panel

Contents include a balanced assortment of basic first aid supplies adequate to administer to the first aid needs of up to 10 persons. Ideal for industrial use and for vehicles. the kit contains 3 times as many small wound dressings and up to twice as many Iarge wound dressings as all other 16-unit kits; price is $17.25, All sterile products are in individually sealed packages,

Case is dust-proof, rust-resistant, and has rounded corners, wall brackets and a carrying handle, making it perfect for indoor and outdoor use.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

New "Cool Toble"

A new product, called a "Cool Table(R)," is a utilitarian combination heating-cooling packaged terminal unit built into an attractive, usable and space-saving table.

A variation of the Friedrich Floating Air,(R) packaged terminal air conditioner, the "Cbol Table" permits an appealing installation of the unit through-the-wall with none of the inconvenience of the unit's casing exposed and using desirable floor space inside the room.

The unit incorporates a table-top and two table legs, utilizing only the air conditioning unit and eliminating the need for a traditional side table, TTVRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

3 Lights To The World

Ever/Strait has a new three light vertical panelled door with vertical glass light panels that extend over 5' to provide exceptional visibility to the entranceway area. Their appearance is elongated with a special molding design that frames each light. The lights are of insulating glass to eliminate heat loss and condensation.

Called "Aluma-Plank," these are available in 500 lb. capacity, 7-, 8and 10'lengths to replace heavy, cumbersome wood planking. They can be used end-to-end, side-by-side oi singly; meet OSHA requirements; are U.L. listed and labeled. 3 sections fill a 5' frame.

Product advantages, listed by the manufacturer, include "Hook-Lock" clamDs, which speed erection, hold sections securely in place and stiffen the scaffold framework. There are no overhanging ends to climb around or damage walls and passageways. Smooth-butted joints between AlumaPlanks eliminate overlaps common to wood planks, facilitate material movement and lessen tripping hazards,

president of Peake Industries, Portland, Ore., found Marlite's compact new decorator paneling center can generate wlume sales of prefinished hardboard paneling. Peake told Marlite rep. Jack Ballard (left) that the decorator paneling center, which contains four+olor pictures, samples ard installation instructions, is an excellent a,ttentiongetter. Peake added' "We have had so many problems with unsatisfactory ceramic tile installers that I recently donated our ceramic tile inventory to Goodwill Industries. We are now in this business with both feet. and to stay!" WRIIE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

001{

Woler, Wqter Everywhere

A complete range of advanced design brass nozzles are available for use in the Melnor underground lawn sprinkler systems.

Mist spray nozzle specifications and performance characteristics offer spray adjusknents from a V+ circle to full circle in water spray patterns, a,nd spacing from 10' to t2', l5',76t,78', 20' and, 24'. Jet spray nozzles offer spray adjustments from a V+ ctrcle to a full circle at 18' spacing.

lltRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

The door is available factory prehung, delivered factory primed or in one of eight new Korad prefinished colors.

As are all Ever/Strait doors, it is a foam core steel door that is guaranteed not to warp, swell, bend, sag, or crack, Its foam core steel construction with exclusive Thermal break is & proven weather barrier.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Aluminum Scoffold Plonk

A new line of strong, lightweight, easy-to-handle aluminum work platforms for steel scaffolds is announced by R. D. Werner Co., Inc.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

HUB of a wagon wheel, rough and authentic in its detailing is subject of unusual lanp base in new material, Ti-Lon, developed by Thomas Industries. Looking and feeling like wood, lamp is chip, warp and shock-proof and modestly priced. Carefully matched shade of rough textured fabric adds authenticity. Model is 27" lall, $35 retail. WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

PEIKE (right),

SEVENTH IN A SERIES ON HARDWOODS

Developing California hardwoods

By Jock tl. Higgins

fornia. Only a few, however, are suitable for commercial use. The same hardwoods that produce fine lumber in other parts of the country, not'mally, do not develop a good product here. Soil and climate conditions in most areas of the state restrict the growth of hardwood trees, making them impractical for use as saw-logs.

Until recently, the big softwood operators regarded hardwoods as a nuisance and the Forest Service used to spend money to poison young black oak trees, thus encouraging the growth of cedar, pine, and fir on lands that were being used in re-forestation.

Attempts to harvest the various California hardwoods were not profitable on a largescale until about 1965. The large firms tried to handle it the same as they did softwoods and ended up with too much low grade, and a high percehtage of fall down from.the drying process. Through the years some small operators have been successful with limited quantities of hardwoods, such as, madrone. laurel, white oak, alder, walnut, maple, buckeye and sycamore, that could be used for mill work, furniture or novelty items. However, most of.

' About the Author

I*k Higgins is a third generation Calilornian with 25 years, experience . with I. E. Higgins Lumber Co. ol

San Franchco. The firm is currently

celebrating its 90th year in business.

Story dI s Glonce

Recent yeors hove seen much progress in profitoble utilizotion of Colifornio hordwoods . . . block ook hos become o voluqble ond versqtile oddition to the morkelploce . now, oiher species ore on the woy.

During the last few years great progress has been made toward the profitable utilization of several hardwood species. Mainly through the efforts of forester Guy Hall and'sawmill operator John Holland, the first California hardwood that has been produced properly into fine lumber in large quantities is black oak (Quercus Kelloggi).

This specie grows best between 2500' & 4500' elevation in the Sierras, but good trees are also found in the foothills all around the northern perimeter of the Sacramento Valley.

Black oak is an extremely versatile wood. The low grade makes excellent pallet stock, strong and durable. The clears that develop go into architectural mill work, cabinets, and furniture. It is very similar in appearance and workability to Appalachian white oak, the finest and most expensive of our domestic oaks.

Tan oak, which seems to do best along the coast range, although not a true oak in the botanical sense, has great possibilities. The name comes from the use of its bark, which was used for tanning leather many years

ago. It is a dense, strong wood used mostly in the past for industrial purposes, such as truck body flooring. The Arcata Redwood Co. has been experimenting for many years with Tan oak and will soon have some on the market that they hope will be suitable for various interior as well as exterior uses.

It appears as if California walnut cannot be made into good lumber. However, walnut logs are being shipped out of state to veneer mills in increasing quantities. Comparatively small amounts of white oak cut along the coast range have been manufactured successfully into baseball bats, for use in the big leagues.

A highly specialized firm in Santa Rosa, Calico Hardwood Inc., turns out beautiful gun-stocks using several species of California hardwoods as raw material.

,VIONEY TO BE MADE

It is the writer's opinion that money can be made from California hardwoods only if they are treated right from the start as hardwoods. Too many western operators, large and small, with softwood backgrounds, have not done the proper research bef,ore cutting the various hardwood species into lumber. The sawing, gradingo marketing, drying, tallying and logging is difierent from softwoods.

Hopefully, the success of black oak will pave the way for more profitable utilization of other California hard. woods. Tan oak and alder appear to be the best prospects at this time to become accepted in the market, but only if they are produced properly by dependable shippers.

ANY species of hardwoods grow well in various parts of Cali-

the oak and cottonwood lumber produced ended up in pallets, cratings or dunnage.

New Lntctratutr@

Grob The Bit

Chicago-Latrobe offers a unique brochure incorporating a complete assortment of power cutting masonry drill bits and drill sets for steel and wood applications.

"lnferiors'n & "Exteriors"

Masonite's 1973 color, 20-p. catalog, "Interi,ors," of prefinished hardboard paneling is available. Described and illustrated are their full line of wall panels in room settings and vignettes. Their extensive hardboard siding line is featured in their new 1973 "Erteq''io,r's" catalog. Combining line drawings rvith color photographs, the 24-p. brochure illustrates the wide variety of siding styles currently available: smooth and textured, horizontal and vertical treatments; contemporary and traditional patterns; stainable, paintable and prefinished.

New Plywood Aids

Plywoocl floor systems for home and factory are described in one of two new brochures published by the American Pl''wood Assn. The other are one-pag:e guides that capsulize up-to-date installation tips for single and double plywood wall systems.

Emergency Equipment

Homelite's 45 company-owned sales and service branches across the country are offering dealers a full-color, 1"2-p. brochure that cuts across product lines to stress the company's equipment geared for use in emergencies.

Appealing directly to rescue units, fire, police, ambulance and other volunteer contingents, the brochure stresses the no-nonsense virtues of Homelite pumps, generators, ehain saws, flood and spot lights, brushcutters and multi-purpose saws.

Wood Engineering Text

Wooil Engi,neeri,ng, a new 99.95 textbook primarily designed for undergraduate and graduate courses in civil engineering, architecture and agricultural engineeringis now available from the Southern Forest Products Assn. Material is adaptable to courses on the properties of wood, designing lvith wood and engineering technology. Orders should be submitted to SF'PA, P.O. Box 52468, New Orleans, La.70152.

Mobile Homes ond Pqrks

A special 4-color section on decorating and landscap ng ideas, financing information, insurance data and other useful hints are in Woodall's Mobile Home & Park Directo,r'q. It's for everyone interested in modern mobile or modular homes.

Woodall's 80 field representatives have personally visited, inspected and quaiity star-rated every permanent lesidence park listed to compile the most current and accurate park infonnation ever available. In addition, a comprehensive mobile home buyers' guide shows and describes leading models of most manufacturers.

The 19?3 edition is available at mobile home dealers, supply stores, bookshops or fr"om the publisher for $5.95 plus 55d postage and handling; trite Woodall's, 500 Hyacinth Place, Ilighland Park, Ill. 60035.

Weoiherstripping Cotolog

A new catalog for 1973 displaying an expanded line of weatherstripping and threshold items for the building industry is now- available from Empire Metal Products Corp,

Free Reader Service

For furiher informotion on oll New Products ond New Litero ture, write fhe Merchont Mogozine, 573 So. Loke Ave., Posodeno, Co. 9l l0l. Pleose mention issue dote ond poge number so we con process your request foster! Tho n ks.

Simplified Inventory Control

A new 12-p. illustrated brochure from Visirecord Systems explains step by step a simplified inventory control system that is, according to the manufacturer, almost automatic. Covered are: "Keeping records current," "reordering controlrt' "identification of fast moving items," "usage trends, seasonal demands and obsolescence," t'back order control," and "cost cont ol."

Pipe Bronch Connections

The complete line of Allied Branchlets (economical, high-strength pipe branch connections) with a type and size available for almost every requirement is described in a new 8-p., two-color bulletin issued by the manufacturer.

Simpson Sidings Brochure

Ruf-Sawn redwood and Ruf-Sawn 316 plywood sidings are fully illustrated in a new 8-p. brochure from Simpson Timber Co. Pattern illustrations in full color, with panel characteristics and other technical data, are shown. Many photos of buildings using Ruf-Sawn redwood plyuvood, including apartments, schools and banks, are also in full color.

Three Home Plon Books

National Plan Service, Inc., has three new home plan books to help the dealer/builder stimulate action in the custom new home market: Prcctical Ranch Hornes, Spani.sh,lTudor Homes, and Partfolio of Best Selling House Plons.

Wood In Bridges

Glued Lnmi.nated. Wood in Bri.dges, an 8-p. brochure containing information useful to designers of highway and railroad bridges, is from the American Institute of Timber Construction. It includes advantages of engiheered structural timber, case histories and illustrations of several highlvay and railroad bridges built with glued laminated timber.

Component Fobricotion Unif

Bostitch has new literature on its new in-plant wall, floor and ceiling panel fablication unit.

The folder points out how dollar saving in assembly cost is possible through better use of manpower and less waste of materials,

See The light

A catalog of new lighting fixtures for lumber and building material dealers is available from The Celotex Corp., the building materials div. of Jim Walter Corp.

Five types of fixtures-ceiling tile light, recessed, surface-mounted, troffer and rvork bench-are described and illustrated in the catalog. Installation details are included.

WCIIB Buyers Guide

The West Coast Lumber Inspection Bureau has a new, 40-p. 1973-74 Buyers Guide. It is an up-to-theminute directory of the over 200 Western sawmill members of WCLIB who are rnajor producers of Douglas fir, hem-fir and other West Coast lumber speeies.

Contents include comprehensive sales and production data for each manufacturer plus a description of their special products and services, rail freight rate tables, lumber sizes and lumber atrbreviations.

Disploy Your Plumbing

A new bulletin, L-604OA, on ballcock display packaging is offered by Mansfieltl Sanitary, Inc.

It illustrates and contains complete data on different "6-Paks." Each serves both as an attention-attracting point of purchase display and durable shipping carton.

c0ilsuitERtsM

Lctt@trs

CIUB M(IYI]IG

Mr. Dave Cutler

The Merchant Magazine

573 So. Lake Ave. Pasadena, Ca. 91101

Dear Dave:

I want to think you for the coverage and notices you have been printing for the Hoo-Hoo Clubs in Jurisdiction VI.

We are on the move again, espe- cially in Jurisdiction VI. We can use all of the publicity we can get.

Our convention this year will be Sept. 2-6, at the Americana Hotel. Miami Beach, Florida, Thanks again.

Fraternally, Jim Jones L-72703

3280 Sonoma Blvd. Vallejo, Calif.

SOUND OFF I !

Got a beef, a compliment, a complaint, a constructive criticism, a question, or anything else that needs airing? Let's hear from you!

Write c,/o The Merchant Magazine, 573 So. Lake, Pasadena, Ca., 91101.

Dear Dave:

I think my reaction to your editofial (Feb. Merchant, p.4) can best be expressed by the attached, (see p. 8, in this issue),

Really, consumerism is the result of poor salesmanshipthis you realize and we well realize. But, not correcting poor salesmanship is an obvious in-road to consumerism.

Salesmanship and Selling are words that are in no way to be called identicalSelling results in ConsumerismSalesmanship results in success satisfaction on the part of the salesman and the buyer, and profit for the sales outlet.

Otto H. Grigg

Managing Director

Pacific Souttrwest Hardware Assn. 117 S. Clementine St. Anaheim, Ca.92803

EEIT IHE "BIGGIES''

Dear Dave:

Your editorial (Jan. Merchant, p.I) was very descriptive of the present situation and also contains good advice for the independent.

An alert, progressive lumber dealer, with the proper financing behind him, can do everything that the mass merchandiser can do plus many, many

very merchantable services at which he has become adept (because of the' traditions of the retail lumber business) that the "biggie''can't or won't match. In my observations the "big- gies" are not interested in handling pitchy boards, wet shingles, long timbers, sticky lath, or come up with firm and complete bills of material, deliver, or arrange financing, etc.

The service-minded independent can do a good job with the contraetor who represents one hell of a big market seemingly disregarded by the mass merchandiser. This ability to get into volume sales permits better access to favorable price and delivery than that generally made available to a local dealer not in this market.

Best regards,

Have to goenjoy your magazine.

Roger Conrad

W. J. Conrad Lumber, Inc.

P. O. Box 239 Coos Bay, Ore.97420

SI(IP t(lc EXPORTS

Dear Dave,

I agree with your March editorial (The Log Erport Cri,sis) calling for log export controls one hundred percent; in every way, shape and form.

Yours Truly,

Lew Godard

2030 Union St. San Francisco, Qa. 94123

Positions wanted 25( a word, minimum 22

a word, min. 20 words (20 words = $7.fi)).

ixtra. Box numbered ads add $1.50.

Names of advertisers using a box number cannot be released. Address all replies to box number shown in ad in care of The Mercbant Magazine, 573 So. Lake Ave., Pasrdena, CallL 9ll0l.

Deodllne for copy ls the 2.0th. To call In an ad: (2l3) 792-&'!N or (415) 346-fln0.

HELP WANTED POSITIONS WANTED MATERIALS WANTED

MANAGER AND SALESMAN needed for retail lumber vard in South San Francisco' Mlnimum ten years'experience. Steady job. Phone: (415) 761-1515.

IVANTED: Manager. Home Improvement Center. Must be capable of taking complete charge of two million dollar plus volume stores. Also, openings for assistant managers, department heads and buyers. Write Box 65, c/o The Merchant Magazine.

WANTED: Lumber BuYer. West Coast wholesaler needs lumber buyer with mill contacts. Top opportunity and all fringe benefits. Salary open. Write Box 64, c/o The Merchant Magazine.

OUR COMPANY is looking for outside salesmsn lo cover So, Calif, areas in tho following fields: retail lumber yards, industrial customers and plywood sales. Company furnishes car plus fringe benefits. Please send nesume to P.O. Box 3506, Riverside, Ca. 925W.

INTERNATIONAL TRADTNG corporation

importing wood products, nails, wire and othtr building supplies is looking for ambitious salesman with knowledge of these products, to call on distributors and special industrial accounts in So. Ca. Salary, commission and expenses. Write giving past experience, expected earnings and other details to Box 78, c/o The Merchant lvlagazine.

Expanding, need aggressive SALESMEN for order desk. Self-starters with plywood,stile & rail ddor slab DOOR experience. Purchasins experience helpful. Must have referenies. bur employdes know of this ad. So. Calif, area. Write Box 75, c/o The Merchant lvfasazine.

NEEDED: 3 experienced outside salesmen, 1 for mill*ork, 1 to call on retail yards and 1 for industrial sales, Must be aggressive and hardworking. Many co. benefits. Contact Chuck Clemensen, American Forest Products Corp., 14103 E. Park Place, Cerritos, Ca. or call (213) 773-9200.

SALESMAN: Southern California wholesaler seeks experienced man to call on retail yards, some industrials. Salary, commission, car, all benefits. Call Bill Connor (213) 287-1187 or write to P.O. Box 8137, San Marino, California 91108.

LUMBERMAN wants position with resnonsibilitv. exnerienced in all phases of birilding-material and lumber yard operation. Write Box 80, c/o The Merchant Magazine.

MANY PROVEN YEARS all phases retail lumber. 30 years management with leading West Coast company. Would like management do-it-yourself store. Write Box 79, c/o The Merchant Magazine, EXPERIENCED RETAIL manbger - purchasingsalesestimatingtake offprefer San Diego countywill relocate. Also interested wholesale connection. (714) 273-1369.

BUSINESS OPPORTUNITIES

BEAT THE SMOG AND TRAFFIC! Retail lumber yard for sale in prosperous Valley town. Owners retire after 35 years. Mr. Sloan eve. (209\ 826-2629 Box 1445, Los Banos. Ca. 93635.

LUMBER AND building materials business foi sale or lease. Sales volume excess $1.5 million. San Francisco Bay Area, long established, well located. Heavily retail. Very good return on investment. Write box 47, c/o The Merchant Magazine,

FOR

For lease I or 2 acres. Surfaced, fenced, RR spur. In Los Alamitos' Ca. Call (213) 596-1555(714) 827-5900.

MERCHANT MAGAZINE

CTASS/FIED

SERVICES

LUMBER HATJLING c-Q TRUCKTNG CO. (2r3) 6387851 5501 East Century Blvd., Lynwood. Ca.90262.

Attentlon Plne Dimension Mills

Premium paid for your clear, 2 x 4 and 2 x 6 pullouts. Accumulation basis, full truck and trailer lots. For company name and address. write box 5, c/o The Merchant Magazine.

REWARD

For information leading to pine stud mills which will -pull their clears for a premium price, $100 cash money paid upon acceptance first order. Steady source of 8' clear 2 x 4s nceded. Reply to Box 6, The Merchant Magazine.

LUMBER WANTED

Twisted and weathered Douglas fir. 3 x 4 and wider by ranilom lengths S4S. 4 x 4 a4d wider by random lengths S4S, also car pads. Hunter Woodworks (213) 775-2544 & (213) 835-567 l.

FOR SALE OR LEASE

OTDSMOBILE LEASE or BUY

o '73 0mega $59 per mo.

lmmediate Delivery (ser. 1400) or buy it for ...............-...........................$2589.00

o '73 Cutlass $78 per mo.

lmmediate Delivery (Ser. 2940) or buy it for ...........".-............................$2989.00

o '73 Delta 88 $103 per mo.

lmrnediate Delivery (Ser. 9314) or buy lt tor ..........................................$3689.00

o '73 Toronado $116 per mo.

lmmediate Dellvery or buy it for FtRM, 8t0

BOYD PETERSON, INC. 3833 CRENSHAW BLVD., LOS ANGELES

Dellgnralor s to s ln Hclp Wrntcd cdumu b madc only (l) to indicate bon8 fidc ccupational qualifications for employment which an cmployer regards as rasonably necessrry to the norrhal opcniion of his business or cnterprisc, or (2) as a conveniencc to our rcadeE, to let th€m know which positions the adv€rti$r believes would b€ of mote interesl to onc Eex th6n anothcr b€causc of the work involved, Such dcsianarion should not bc taken to indicaic that th€ advcfliscr intmds or practiccs any unlawful prcfercncc, limitation, spccification or discdmination in employment pncticcs.

NNtrRGHANTT NNAGAZINtr BUVtrRSi GUIDtr

llllll||llllllllllllllll||lllll rOS ANGET ES AREAlllllllilllllllllllllllllllllll IUMBER AND IUMBER PRODUCIS

Abiribt ...-........... .-.l7t1l 516-6111

Al P.ltc. Compony -....----(2131 680-087/a

Amcricqn Forctt Produ.lt (Riolrol ......(7141 875-1550

Amoricon For6t Prodlctt (Cerritosl, inc. hordwoods ..-.-...-.--(213) 773-9200 Americon Forc.l Productr (Von Nurl 12131

Connor lumbcr Sqlcs ...-..-...---........-...12131 287 -1 187

Coo Hcod lumber & Plywood .---....-.....12131 83,t-5261

Dovidron Plywood ond lumber Co. (2t31 537-2510 & (2r31 636-0241

Dooley

3) SP 3.,1846

Hughrr Lumbcr Solo Co.-.[213] 215.5553 & 211.5810

Infond lunbcr Co. (7141 877-2001 &l7l1l 511-1151

lon.-Stonfon lumbrr Co. .....-...-.....(2131 968-833t

Louiriono.Pocific Corp. .---...-..-......--..--(21 3l 915-3684

Iumbar Speciqlticr ..--......--.......---.-....-(21 3] 639-5825

l{orquort-Wolfe Lumber Co. ------....--17111 558-2855 l2t3l 625-t191 & l7r1l 998-1212

iluluof Moulding qnd lumblr Co. ......(213) FA l-0877

Noth lunbor Sold, A. W. .---*.-.....(2t31 A7Z-t2gO

Oreood, f ns., Rob.rt S. ..--.-....-.---.--..(21 31 382-8278

?ocific Modlron lumber Co.

l2t3l v3-2292 & {2t31 861_6701

Pon Ariofic Troding Co., lnc. .......---....12131 268-272'l

Pcnbrrthy lunbcr Co, .....-....-.--....-...(2t 3] tU 3-,45t I

Philipr Lunbcr Sql$--........--------......----(805) /t95-1083 (2t3) 889-3340

Rolcndo [umbcr Co.. Inc. .......--...[213] ZEnirh 9-88t3

Round! lumbor Co. ...........-.....-............t2t 3l 686-09t 7

lrcl lumbcr Scryicc -...--..................-(2131 232-5221

Slnmont Hqrdwood lunbcr Co. ..--..--(2131 723-6156

Simpron Euilding Supply Co. ..--.----....(213) 773-8178

So-Col Commcrciol Stcal ...-------.....t2t 3) 685-5t ZO

South Bot Rcdvood Co. ...----...-.....-.l2l3l 860-7791

Soulh 8oy Rcdwood Co. ..-......---..-l7lltl 637-5350

Stqhl Lumber Co. ....--.-.-........-........-(21 3l AN 3-68,t,1

Slqndord Slructurct .......-...........---......121 31 729-57 gO

Sterf ins lunbcr Co. .....-.------.----.-.....121 31 722-6363

Tqcono lumbf Sol.t, Inc. ...........-...-(2131 MU l-6361

Twin Horbon lumbcr Co. --.-.-.--.--....(2131 625-0133

Volk Wholqsolc lumbcr Co. .-.........-.(71ltl 68/t-9905

Voncr lumbsr Co. ...-.-.-.......---.....--..(213t 969"S353

Virginio Hqrdw@d Co. .---.......--------..{2t3) 358.459,{

Wcndlins-Nothon Co. .-.....---.....-.....--(2t 3) CU 3-9078

TREAIED IUA{8ET_POt.ES_PITINGS_TI ES

Koppcrr Conpony ...(2131 830-2060

Trootcd Pofr Buildcrr, Inc. ....--.--.--...---t7lll 906-1166

Son Anlonio Consr. (21 3) 865.t 2,t5 & (Zt3l 773-1503

8UI IDI NG MATERIATS_PAI NT_HARDWARE_ETC. MI IT WORK-DOOIS-IIOUrDI NGS_

Alhonbro rvleiql Prcductr ..--...-.-....-.-.(2t 3) 203-3731

Americon Dccorotive producti ----.-..-.-.471 1i 623-1 265

Am.ricqn forrst Producrt lCcnitor] ..(2t 31 7n-9200

8.1-Alr Door Co. ...-.............-...-.-.......-(rl 3l CU 3-3231

8.rkof ,vtfr. Co. .....-....-.........._.--........(2t al 825-t | 63

Bcvaly -[ionufocturine Co. ...-._--..---.-..lZt f i ZlS.gSCf

Cqrycd Doort, ltrc. .....-.-.---.____.--._-(2t 31 57 6-2515

Chorley'3 Fcnce Co., Inc. .--.--------...--.--(2t3i 33S-t529

@fony pqtnrt .-._-iztSi 222_5tll

Curron tr{ltr, Inc. ...._......_._.........i2tit 330-06/t9

Dbr-lon, Inc. ._.._...t2t3i 359_,t563

Elof Honrrcn, Inc. ......,_..-,.._...........i2t gi 271-91 to

SAN FNANCISCO

8U I IDI NG MATERIAI.S-PAI NT_HAND\MARE_ETC. sAsH-DOORS-Wt NDOWS-MOU tDt NGS

Americon For6l Prcduclt, (Corp. heodquorfro) ......--.-.---.........111 51 776.1200

Ancricon lumbor Spccicr, Inc. ....------(,ll51 692-3330

Bcl-Air Door Co, ..--.-----...------.-....-------(al 5l 697.1 897

Buller-Johnron Corp. ---...---.--,--.---.-.---.(,t08) 259-1800

Ccrcd Dooru, lnc, .....---.---------..-...--.--.(,al 5) 597.1 897

Duo-Forf Colifornio ---....-.--...-..-..--.(41 5) 986-0t 73

tortylh Hordwood Co. ............-....--.-....(/a l 51 282-0f 5l

Goreio-Pcific Corp, ...................---..(415) 352-5100

Globc Int'l of N. Colif. .--..-..--...---.-(,t08) 998-3300

, TREATED IUMEER_POTES

Koppcrr Co., Inc. -.-.---.-----.--...---....(41 5) 692-3330

Wcndlins.Nqthon Co. ..-..-.-.....-.....(4151. SU l-5363 SPECIAI. SERVI CES_TRANSPORTATION

Colifornio lcdwood Arn. ......--.--..,....1415) 392.7880

R.dw@d Inrpcction S.ryic. .---.----.--.---..-..----EX 2-2880

Union Pqcific Roilrood .....------..---.....(41 5) 42t -6030

GTEATER 8AY ANEA TUMBER AND I.UAABER PRODUCTS

Amcricon Forqf Produch. (Nework), inc. hqrdwoods ------------(1151 797-2351

Arcotq Rcdwood Co. (Burlinsomcl .._...(415) 342-8090

ORTHERN

ARCATA Arcoto Rrdwood Co. ..-...--...........---...---(7071 Hl 3-5031

Hofmcr tumbcr Co., frcd C. .......-.---....(707) 113-1878

Sierrq Pqcific lndurlric,

Notionof cypsum Co. ....-.................L219i 135-4465

^{irsion.Fence suppry, Inc. lli3] 339:33?l

?ort^er, Co.,-tnc., H. K., Disrton Div...i2t3i 358-4563

I.ri-Counly Wholcsqle Co. ......-...-..._-(8051 612-6721

vaf vu. ____....izrgi 22s-t2ig

wgtcm Duo-Forr .-ietfi zos.68ii

sPECtAt SERVTCES

Flifornlo- lunbor Inrpccrlon S.rylol2l3l NO 5-5,(31

Hunf.r Woodwortr, Inc. ..--......_.... -.-l2l 3l T7 5-2511

rrx Lorp. ......--....(213) 68,1-0333

HANDI.ING AND SHIPPINC, CARRIERS

C.Q -Truckins Co, ...........".......-..........(2t 3, 638-7851

.l.o lunbcr Houting .-..--....-....-_....--..-.iZtfi 596.1555

union Pociflc Roitrcad (to3 Anect$1..(213i 685.1350

unlon Pocltlc noitr@d ltong tGchl..l2t3t 1lt7-2931

PACIFIC NORTHWEST STATES

coRvAtuS Bonninston Lumber Co, ..---..--.-.........-(5031 752'0123

Con-Fob Equipncnl Co. .-......-.-.-----.1503) 752-2955

DEXTER Americon Lumbcr Spscies ..----...-------.(503) 70-n77

EUGENE Al Pci.ce Conpony --.---..--......--.-.------.-.(503) 342'3663

Ancri.on Fo.6t Productt .--...----..---.---(503) 312-51 2a

Frehonl For6t Products -.-.---.-------'(5o3) 686-2911

Goorsio-Pocific Corp.

3,15'4356

lnlond luhb.r Compony--,--.-------.----.-.(503) 312-821

Populor PonGl!, Inc. .------------------.--..-.-(503) 686'9626

Twin Horbori Lunbcr Co. ..-...---.-.--.-..{503) 312-6579

Union Pocific Roilroqd .-...---..----.--.---.-.(503)

535't526

Union Pocifi< Roilroqd -------...--..---.------(5031 773-5388

PORTTAND

Donl & Ru,rcll, Inc. --.--.----....--.--..--.-.-(503) cA 6-2311

Duo-forl Orcson --.-(5031 23,1-9321

Enginorcd Softwood Productr ..-....-(503) 228-2356

Georsio-Pocific Corp. -.--..-..---.----..---.-.-(503) 222'5561

K & S Distributins Co. --.------.------(5O3) 288-7381

louiriono-Pocific Corp. -.-..-.--.--------.-.--(503) 221 -080O

Notionol Gypiun Co, .--.---.--.--.--..-----.(503) 222-,1001

Oregon.Pocific Indu3lriot, Inc. --------.---(503) 221'1525

Poronino Iumbcr Co. ---,------..-...-----.-..-(503) 223-l 341

Publisherr Forql Prod.-Timer Mirror --(503)

OBITUAROtrS

IIIAX R. BARI{ETTE

Max R. Barnette, 58, president of Max Studs Sales, Eureka, Ca., died Feb. 28, of a massive coronary.

Born June 22, 19t4, he attended Compton Junior College, Compton, Ca.

In 1936, Mr. Barnette joined E. K. Wood Lumber Co., Los Angeles, as an offbeam operator and worked his way up to purchasing agent. IIe joined Rockport Lumber Co., Rockport, Ca., in 1949 handling their L.A. sales office in Long Beach; 1963-1961 he was with Hollow Tree Redwood Co., Ukiah, where he was v1l. and gen. mgr. In September, 1961, he joined Independent Building Material Co. as vp. and gen. mgr. and remained until 1970. In 1970 he joined South Bay Redwood Co., Orange, Ca., where he was vp. and on the board of directors until July l,'1972, when he left to form Max Studs Sales Co.

Survivors are his widow, Eileen and their two sons, all of Long Beach, Ca.

D(tlftut J. Htecils

Donald J: Higgins, 58, sales mgr. of Fruit Growers Supply Co., Hilt, Ca., and newly-appointed president of United Wholesale Lumber Go., Montebello, Ca. died as a result of a two car collision, March 8.

Mr. Higgins was borrr September 13, 1915 in Council Bluffs, Iowa. He wa$ the chairman of the quality

standards committee of the Wegtern Wood Products Assn. and very active in the Catholic Church, Ashland, Ore. His widow, Gladys, also injured seriously, is recuperating in the Ashland hospital. A memorial fund has been established to provide a suitable memorial to Mr. Higgins in Ashland's Lithia Park, a community activity in which he wari very active.

Contributions to the Donald J. Hig- gins memorial may be sent to P. O. Box 84, Ashland, Ore.97520.

Survivors are his widow, Gladys, 4 daughters, one son, one sister, 9 grandchildren and two brothers; Edward of Portland, Ore., and Robert F. Higgins, Medford, Ore., recently appointed president of WI{PA.

,I,IORE PERSONATS (Continued lrom Page 33)

Harold Fuerst has been promoted to lumber sales mgr. at G-P San Jose, according to Ifarry Nilsonn the mgr. there.

Lew Godard, semi-retired lumberman par excellence, is back in his favorite Bay Area after a 10 day tour of the state.

John Bates and Larry Baugh, Westmark & Assoc., are back in Newport Beach, Ca., after working on a series of in-store demos for Handyman at their stores in Atiz., Ca. and Ariz.

ADVtrRTIStrRS' INDtrX

INLAND

We give our dealer customers what they want, when they want it. . at the right price

Inland prides itself in the quality of lumber it handles, the equipment for complete milling requirements, plus competent personnel of experienced lumber people. We are wholehearted wholesalers providing you, the lumber dealer, the finest service available from the forest to your yard.

Our inventory of competitively priced West Coast forest products is the largest in Southern California. We are direct mill shippers. We also offer a pre-packaging plan to our customers, called "Unitization." This method of packaging lumber into random length units reduces handling costs, thus effecting a major savings to you. For a wholesale lumber company that features customer servicenot competitioncall Inland.

Serving the Lumber Industry for 27 Yeors

"The Dealer's ompetitor!"