hondisi ng ond News Lesder-Since 1922
Our. slockroolll.
It makes for a balanced invenlory.
Of the grades, sizes and species rough or f inished. Also, there's millwork, moulding, cut-stock. Panelized decking, plywood, fencing.
And a full range of pre-finished plywood plus other specialty products. All are available from our nearby western d istribution centers.
Because we practice inventory management, we supply these quality forest derived products when you need them most.
Today, and for generations to come.

REA(HH,il':; The Merchant


B,EPBESENTATIVES
NOBTIIEBN CAIIr.ONNIA & PACIT'IC NOBTH'WEST
C&l Wooil, advertlslng and newa, 5 Genoa Plaee, San Franelsco, cauf. 94133. Phone (415) 391-0913. Flsn l.ra,nclgco Bllnng Offlce, 2030 Unlon St., San Franclsco, CaUf. 94128. Phone (415) S46-60q).

SOUTIIERN CAIII.OBNIA
Ted Tlss, advertlslng and newa, 5?3 So. Lake Ave., Pasadena, CaUfornia 91101, Phone (213) 792-3623 or (213) 792-4098.
NEW IORf, Bllllnsslea & Flcke. Inc.. ,137 East 36th St.. New York. 'N.Y., 10016. Phone (2L2) 5A2-t632.
MID}VEST
Rtcheral llecklor. advertlslng and news. P. O. Box '8, Xenta, Ohlo 45385. Phone (513) 372-6471.
EDITOBIAL OEFICES
WESTERN LUMBER & BUILDING
MATERIALS MERCHAI\TT tS PUb- lished monthly at 578 So. Loke Avo.. fa,sedoni. Co[f. 01101'Phone (218i 792-9023 or (213) 702-409E by Celifornla Lumber Merchant, 'Iirc. Second-clas8 postage rates paid at Pasadena, CaUf,, and additlonal offlces. Advertlslng rates upon request.
SUBSCRIPTIONS
Chanco of Aildreg*---Send subscrlp' tlon orders and address changes to Clrculatlon DeDt.. Western Lumber & Bulldlns Materlals Merchant, 573 so. Lake Ave., Pasadena, Callf. 9U01. Include address label from recent lssue lf posslble, plus new address and zlp code.
Subscrlotlon Bates-U.S., Canada, Mexico-and Latln Amerlca: S4-one year; S?-two years; $9-three years. Overseas: $s-one year; $8-two year8. Slngle coples 50/. Back coples ?5/ when available.
The Merchant Macozlne serves the members of the: arlzona Lumber & Bullders Supply Associatlon, Phoenlx: Lumber Merehants Assoclatlon of Northern Callfornia, Los Altos: Montana Buildlns Mate- rial Dealers Associatlon,-Helena; Mountain States Lumber Dealers Assoclation, Salt Lake City and Denver: Lumber Assoclation of Southern Californla, Los Angeles; Western Bulldlns Materlal Association, Olympla,-Washtngton.
THE MERCHAIII is an i.ndepenl,ent mngazine, for the lumber ond. buililing nate- rials inih,r.strg, concentrotin4 on m e r c h andisin g, mono g ement and, accu,rote, fontunl naue.
CALL FOUNTAIN F'RST FOR LAMINATED TIMBERS!
Just one number to dial and you have a team of specialists who can give you immediate answers on price, delivery, building codes, certifications and dozens of other technical questions that can affect your quote on laminated timbers. lf you need quick service, we can deliverthe highest quality timbers from our local manufacturing plant in a few days. Where the quote is tight and you have a longer delivery time, we can get you the best combination of price and delivery from northern American lnstitute of Timber Construction laminators who work with us regularly. Once your order is placed, it becomes our problem to follow-up on shipping dates, handle transportation and assure proper certification. We can also arrange for on-site erection equipment and installation of the timbers if your customer desires. For the fastest, most economical way to sell laminated timbers, call Fountain first!

Quit Kicking My Dog Around
THE lumber and plywood industry, which has r taken enough lumps the last two years to qualify for an episode of "The Perils of Pauline," is now undergoing scrutiny by a presidential task force because of the rapid increase in prices since the first of the year.
The investigation is presently concentrating on three or four possibilities: (1) cutting more timber from federal lands without shaking up the environment. (2) smoothing out the supply of boxcars. (3) studying speculative forces, especially the futures markets in plywood and lumber. (4) possible revision of federal appraisal and sales practices.
While both the American Plywood Association ald the National Forest Products Association have publicly stated that they welcome the fact finding exercise and feel that it will benefit the industry as much as the public, there seems to be an unspoken anxiety within the industry that the real result of all this will be the reinforcing of the public myth that the industry is shafting the public with high prices.
The truth of the .matter, of course, is that lumber a n d plywood are the bargains of the construction materials field. The APA has noted that the wholesale price index for soft. wood plywood averaged $94 a thousand sq. ft.
for the first nine months of 1970, compared with $92.20 ten years before and $121.50 twenty years ago. The millso manufacturing costs have risen dramatically while the wholesale price index for softwood plywood, measured in current dollars, declined 2.3 percent compared with 1960 and22.4 percent compared with 1950. APA has also shown that despite the 36 percent of the total house cost that materials comprise, their share of the increase in home cost is only 16 percent. Land, labor and financing charges are responsible for over half the increases.

Some apparently feel that futures speculators have driven up the prices virtually by themselves. We doubt this. There are too many other {actors in the long supply/demand background that can't be brushed aside. As futures trading only began roughly sixteen months ago it seems unlikely that there is enough substantive data to support any extravagant, headline-grabbing conclusions.
Though the bulk of the facts involved in the areas being studied by the government clearly justify industry, we share the apprehension of many that expediency, politics and face saving will, as they too often do, overpower the {orces of logic. The net result, we fear, can only be mole undeserved bad publicity for an industry that has already had more than enough of that.

\I'/HEN Harold Manning went to YV a dinner meeting of Simpson Timber distributors in Springfield, Oregon, he had no idea he would soon be credited with starting one ' of the most innovative public hous' ing projects in the state.

The fact that he did just that shows what an impact one man's ideas can have on his business and his community.
At the time Harold Manning was the office manager of the Square Deal Lumber Co. in Springfield. He knew the Lane County Housing Au' thority was inviting proposals on low-income family and retirement housing under the federal TurnkeY program. And once he took a look at the literature and samples he had of redwood building products; he kirew he held the perfect solution to the problem of finding an attractive, durable, natural material for construction of that housing.
Manning took his idea and a stack of Simpson redwood literature to Sguare Deal's builder'conhactor Millard "Mike" Olson and, with architect Michael Rosenberg, theY put together a proposal for an un' usual residential village in Veneta, 12 miles west of Salem, Ore.
Out of the six or seven proposals submitted by private contractors, theirs was selected for new federal housing.
One year later Veneta Villa con' tains 50 attractive townhouses for low-income {amilies and retired pei' sons.
Turnkey has become one of the most innovative government Programs for providing low-cost housitrg. Its original purpose was to reduce the delay that can occur when government agencies begin acquiring or condemning land for public housing. Under the old sys' tem a single owner could, and often did, delay a project for several years. But under Turnkey, private contractors acquire options to land
Dealer
successf u lly ties in with Project Turnkey
in an area designated for the program. They submit a proposal to the local housing authority, meeting specifications for such factors as
Story ot o Glqnce
The story of how one dealer combined profit and public service in creating a sensible and livable public housing project. Contained are lessons most any Western dealer can apply to his own community.
floor space, cost per sq. ft., availability of shopping or transportation facilities, and open space.
On acceptance of the plan, the Department of Housing and Urban Development earmarks funds to the local housing authority for the project. At its completion, the housing authority buys the building from the contractor-who "turns the key over" to them-and rents units to qualified tenants.
Turnkey also acts as an urban renewal program. In Veneta, all proposed sites must be 70 percent
occupied by sub-standard housing which must be removed or ren(> vated to standards.
ATTRACTIVE
One of the major complaints about the Turnkey program has been the failure of some contractors to meet government criteria attractively. Aware of this criticism, one of Mike Olson's special goals was to create a pleasant living environment on a human scale. Veneta Villa is widely considered a showcase in this respect with warm, redwood buildings clustered informally in a parkJike setting.
For the Veneta project, lI separate sites were utilized for two-, four-, and six-plex buildings containing apartments with from one to four bedrooms. The project provides 30 apartments for elderly couples or individuals and 20 units for family housing with a community center and laundry facilities. Electric heat and appliances are included, and the complex is located near shipping, transportation lines, and an adjacent park.
Original trees have been pre' served and new landscaping empha-
sizes native shrubbery for easy care. In this environment Simpson's Sierla sawn redwood bevel siding, redwood plywood soffits and window trim with batten detail, in a natural Penta finish was a loqical and attractive choice for construction.
For the 30 retirement aDartmentssix 4-plex and one 6-pi"* units were built. Ten duplex units contain the 20 family apartments. Total cost was $690,000.

Materials include 38,000' of Simpson's all-heart redwood siding, 700 sheets oI 3/a" and B0 sheets of 5/g" redwood plywood for windows and door trim, and I x 2" redwood batterr for detailing. In addition, Simpson redwood accent columns are used on the community club.
All wood is factory stained with woodlife preservative and was chosen by Olson as being good looking, maintenance-free, durable, and easy to install. Increasingly such quality products are being utilized in federal housing because of the additional long-term savings in maintenancc and superior durability.
Veneta Villa was filled within days of final acceptance by the Lane County Housing Authority, and the three men most directly responsible for its creationdealer Harold Manning, builder Mike Olson, and architect Michael Rosenbere-know the extra satis{action thai comes from not only doing a good economic job but from doing it with verve and imagination.
abling them to make a reasonable profit."
Big WWPA convenfion sees '71 as good year

56f)ASED on the best information
D availabl" to me. I feel confident that the lumber industry can look ahead to a good year." This was the way Wendell B. Barnes, exec vp. of the Western Wood Products Association. summarized the outlook for the lumber market in the months to come at WWPA's recent spring meeting in San Francisco.
IIis comments were part of a pro' gress report and outline of impending challenges given WWPA members.
"Because I97l building starts are off to an early start," Barnes said, "there is every reason at present to believe that economic levels in our industry will continrte to im' prove and will remain at a high lerel throughout the year."
INCREASED CONSUMPTION
He said increased lumber consumption will come mainly from increased residential construction. "Based upon 1.75 million starts, new home construction will require about l2/o more lumber than it did in 1970 and repairs and remodeling will take 5/o more than last year. Barnes said that 1970 single family unit starts accounted for 55.6% of housing starts. He predicted that the 1971 single family-multi family mix will be about the same.
The trade association executive said that although the size of the average new single-family residence has declined. increased new starts this year are expected to create a demand for an additional 1.5 billion board feet of lumber. This would bring total U.S. f97l softwood lumber shipments to 3I billion bf.
Roy Utke, general manager of Fruit Growers Supply Co., was re' elected president. Re-elected vp. was
John Hampton, president of Willamina Lumber Co. Robert E. Sheridan, general manager of Anaconda Forest Products, was elected treasurer, succeeding Ira Liberman, exec. vp. of Duke City Lumber Co.
Wendell B. Barnes was re-elected exec. vp. of WWPA.
Story s] q Glqnce
Increasing housing starts will bolster industry sales . . . Roy Utke re-elected president . . group intends to zero in on specific markets, fight competitive materials, push new applications.
A proposal that the United States adopt as its national policy the reforesting of America was made by Rep. Wendell Wyatt, R-Ore.
o'It is a program which can unite conservationists, recreationists and industry in a determination to fully take advantage of the opportunity given us by nature to solve our problem," Wyatt told the some 1000 lumbermen gathered lor the Spring meeting of the nation's largest lumber trade association.
MORE THAN ONE THOUSAND ATTEND the apof the
R"p. W'yatt serves on propriations subcommittee House Interior Committee, which passes upon the budgets oF the Forest Service and other federal land managing agenc:ies. He estimated that his program would command an investment of an average of $250 million a year for ten years,
Members also heard F. L. Wyatt, president of the National Forest Products Association warn that the industry "Can meet market demands at a steady rate only if all lumber and plywood producers ha-,e adequate supplies of timber at costs en-
Wyatt said the Forest Service is presently holding up 154 timber sales totaling more than 1.8 billion bf. enough to build 150,000 homes -- due to special interest group protests. Delays, he said, run from one month to seven yeors while some have been postponed indefinitely and others have been cancelled outright.
Three major market objectives were presented to WWPA members, along with comments from non-residential, industrial, multi-family and single - family marketing experts. WWPA marketing obiectives established aim to in{luence selected markets on behalf of products and members, maintain or in:rease lumber's position amon€( competitive materials, and help promote new applications for industry products and systems.
FOUR EXPERTS
Georpre Christie, chicf economist for the McGrarv Hill Information Systems, said, ooThis year's best bet in the business construction market will be in storcs and supermarkets. Smaller ot{ice buildings should also strengthen, but industrial buildings will be the last to recover."
Richard Bullock, exec. vp. of the National Association of Housing Manufacturers. said, "The manu' factured housing- and building industry will have one of its biggest gains in both percentages and lumber in 1971. Mobile, modular and panelized housing should acpount for at least 800,000 units, or close to AOVo of all housing next year."
Thomas May, ilirector of apartment construction for the National Association of Home Builders. said, "NAHB is predicting 1.8 million housing starts in 1971, the best in 20 years," o'Of this," he said, 'osinglefamily will be one million with apartments accounting for 800,000 units. Breaking it down further, 66/o will be garden apartrnents, 22/o townhouses and 12% high rise apart' ments."
Seymour Kroll of Seymour Kroll Associates commented on changing trends in single-family dwelling floor space. From 1,000 sq. ft. in 1965, the figure moved to 1,530 the following year, then remained stable until 1970 when it is expected to move down to 1,400, then I,300 in 1971.
BAILEY YARD BIG BOOST FOR LUMBER SHIPPERS
UNION PACIFIC RAITROAD
At the ultra-modern, 105track Bailey Yard in North Platte,800 Y freight cars can be reblocked in less than an hour-and diesels refueled at 2000 gallons a minute!
East and west bound shipments even flow throuoh their own separate sections to speed them on their wiy
faster, more efficiently than ever.
And all automatically-including computerized controls recording and weighing cars, measuring entry speeds and setting retarder pressures for smooth, gentle coupling.
This push-button electronic classification vard is also the hub of coast-to-coast run-throughs, criss-ciossing the nation from the Pacific Northwest to Florida, from Maine to California.
It's another reason why, on shipments east or west, it's always best to specify Union Pacific!

Firm treclls visitors to SF
San Francisco lumberman Ike Zafrani, Harbor Lumber Co., gave a special dinner for a number of the lumbermen and wives from throughout the West who were in attendance at the Western Wood Products Association meeting.
Among guests were: Mr. and Mrs. Al Kerper, Paul Bunyan Lumber Co.;
Mr. and Mrs. Jack Brosnan, Jessup Door; Mr. and Mrs. Burt Hagan, Brooks Scanlon Lumber Co.; Mr. and Mrs. Dean Dowdson, Pine Products Corp.; Bob Sill, Consolidated Pine Co.; Miss Irene Caro, Mr. and Mrs. Vic Czarnowski, Long-Bell Div., In' ternational Paper; Mr. and Mrs. Russ Bradshaw, Long-Bell.
Stroit Phosed Into Bellwood
The operations of Strait Door and Plywood Corp., including the sales and executive offices, recentlY have been moved into The Bellwood Mill' work Company's new facilities at Orange County, Calif. Both companies are subsidiaries of United States Filter Corp.
The old plant in El Monte is now being used as a wall panel manufac' turing company.
Established in 1956, Strait Door has been a successful innovator in the market. Founder Charles Strait intro' duced Lauan plywood, for example' to this country in 1948, He was also the first in the West to build doors with spiral core construction. His son, James Strait, became president of Bellwood in 1970 and the Straits continue tg be active in all phases of the business.


SNN@@TTH StrLLING
by George N. Kohn, Morketing Consuftonllegitimote Buck Possing
"Passing the buck" is a term that has an unfavorable connotation in the English language. We use it to mean the avoidance of a responsibility by shifting it to others. In selling, however, buck passing is a technique that can be profitably used by the salesman.
Many salesmen feel under strict obligation to, reply instantly to any question {rom a buyer. Some answer must be blurted out even if it is the wrong one.
This is fallacious thinkine. There are times when you should stall your questioner until you can give him a proper answer. You d,on't haae to ansu)er eaery questi,on on the spot.
GET EXPERT'S OPINION
A salesman, in his desire to please a customer or prospect, will often render a "curbstone" opinion on some query. He has a passing acquaintance with the subject and replies on the basis of his slight knowledge.
This is pointless.
What's wrong with saying to a prospect:
"Mr. Brown, your question on specifications is a good one. I have part of the answer but there is someone in our firm who is an expert on this matter. If you'll let me make a collect call on your phone perhaps I can get him right now and you can talk to him directly."
The salesman is passing the buck but he is passing it to the right person. Why should he give a fragmented answer and risk losing the sale when he can draw on an engineer or other expert to give an educated reply? Better answers mean bigger and better orders.
DONT HIDE WEAKNESS
Who says that a salesman must be an expert in everything? How can he be expected to have profes-
REPnIilIS FoR SALESMEII Ihls is a condensed version. Each lesson is avallable in an exoanded form, in a 4-page brochurg sire 8y2x11, printed In 2 colors on white glossy paper and is 3-hole punched to flt any standard 3-ring binder. Each subiect in this expanded version is tully and completely developed in comprehensive detail and includes a self-examination quiz for salesmen. Prices are as follows:
I to 9 c0pi03 (0t eaci .rtlcle)........50 conts each
Copyright-George N. Kahnsional knowledge of all phases of production, finance, etc. ? His basic skill is selling, not engineering.
One salesman who was no, afraid to reveal his ignorance was Larry Soughton" who represented a manufacturer of dust control engineering equipment. An installation by his firm involved an order running into many thousands of dollars.
Now Larry was the holder of a degree in mechanical engineering and knew a great deal about his product. But he didn't know eoerything. When an engineer goes into sales he inevitably falls behind in the latest methods and developments in his profession. He cannot be expected to keep up with them and sell also.
One day Larry was in a crucial conference with a buying committee composed almost entirely of engineers. At stake was a $300,000 contract.
He was handling himself well until one man threw him a highly complex question. Larry knew he could give a general answer to the query but he also knew that a specific one was needed.
Larry made his decision instantly.
toGentlemenr" he said, ool can try and answer this question but it would not be satisfactory to you. We have a man in our company who probably knows more about this application than anyone else in the country. I would like him to answer the question."
The committee agreed and l,arry got on the phone. He got the engineer, fed him the question and then handed the receiver to the committee official who had asked it. In five minutes the latter had all the information he required. Larry got the order that same day. Later he was told by a member of the buying committee:
10 to 49 copies (of aach artlcle)..37t, canb each 50 to 99 copies (of eech article)......30 cmts eadl l(Xt or mo.e copies (of eah articlo)..25 cents each
The entire series may be pre-ordered or individual articles may be ordered by number address orders to the Georgo il. [dtn Co., Department TP, 212 Flfth Ave, New York, N. Y. 10010.
When ordering, plsase mention The Merchant Magazine, Pasadena, Calif.

"If you had tried to bamboozle your way through that question we would have dismissed you."
Larry remains a top salesman because of his knowing when to ask for help.
LOOK IT UP
Perhaps you are working for a small company that doesn't have an array of experts to pull your chestnuts out of the fire.
Then you'll have to do it yourself. For this you will need time. [f, during an interview, you're stumped by a question, ask for a ttrecesst' so you can dig up the answer.
BRING EXPERT ALONG
Some of the top producers in the country have taken a company expert along on a sales call to help explain a particular application.
If you are going to face a tough buyer who will demand answers you don't have, take along some support.
The prospect will think more of you, not less for deferring to others, There is an added dividend in bringing superiors or engineers to the interview. The prospect is {lattered and the goodwill potential is enormous.
WARMING THE PROSPECT
Show the buyer that you want to be helpful. If you seek expert help in your company, let the prospect know that it's for fris benefit that you are taking the trouble. Be sure he understands that you want to do everything humanly possible to see that he is treated fairly and fully. Never skimp on service.
How good a buck passer are you? If you can answer ttyes" to at least six of these questions you are passing with skill:
(1) Do you get experts from your firm to answer questions you cannot? Yes fl No n
(2) Are you frank enough to tell a prospect you don't have the answer to a particular question? Yes E No []
(3) Do you sometimes research a question yourself that you can't answer immed- iately? Yes I No !
(4) Are you aware of when a prospect is asking questions merely to delay a decision? YesI Non
6) Do you occasionally take a company expert or an executive along on a call? Yes; Non
(6) Do you ask questions for a prospect when he seems incapable of asking them? Yes[ ilo!
[il Do you warm up a prospect before trying to close the sale? Yes n No !
(8) Do you let the prospect know that you are thinking of his problem and want to help him? Yes ! No I
(9) Do you use the phone in contacting experts in your firm? Yes E No n
Here's your opportunity to get in on the nationwide demand for the EUBANK BUILT-lN IRONING BOARDS. Wife approved for new construction or remodeling.
Features include - Swivel support of cast aluminum to allow a wide arc of useability / 3/4" plywood construction / Easy installation by customer / and much, much more.
The unit can be displayed for easy demonstration. Place your order now and be sure to anticipate a large demand for this popular, high quality product.
Sold Coast to Coast
Pacific Coast Yellow Cedar

(alaska yellow & port orford)
excellent for: marina decks ' bleachers & stadium properties of Alaska Yellow and Port Orford cedar:
home decks . pool decks ' dock boards seating . school & park benches
highly resistant to decay does not splinter does not require painting: low maintenance low shrinkage factor freedom from warping and pitch
distributed by
N the grow and on the go since v its founding fifteen years ago, the Imported Hardwood Products Association celebrated this year's milestone convention by setting a new record for attendance and. according to many, a new high in member enthusiasm for the airns and accomplishments of the organization.
Elected as new president, William Suiter o{ Evans Products Co., shares the officer's slate with Henry Dessauer. Pan Pacific Overseas Division, as exec. vp.; Ted Arai, Pan Asiatic Trading Co., vp. of the IHPA plywood div.; Gunter Silmar, Silmarco div., AFPC, vp. oI the lumber and log div. of IHPA; and Charles Schmitt, re-elected as executive secretary and treasurer.

Meeting again at the Erawan Gar. den Hotel in Palm Desert, Calif., the convention drew 230 members and guests. Time and location of next year's convention will be announced later this year.
An optimistic forecast for imported forest products was limned by the opening speaker on Feb. I8, Wells Fargo bank vp. Karl Seegar, of the international dept. New pack. aging machines and techniques were then discussed by Signode's Leonard F. 'fworek, followed by Moore Oregon's Walter K. Black's interesting talk on the advances and new speed of handling and drying systems.
l97l-72 president fl) Bill Suitel Fred Whel4n, outgoing president J'im McKay. 0l Marq 4d Yrcnne Bautista, leny Linares. (3) Ned Glafl, Mary Anne 0sgood. (4) John Osgood, Doug Howe, Suzanne and Hans Flanders. 6) Yvette and Charlie Schmitt, Pat Wood, Linda Andrews. (6) Mrs. Jack Dant, Joan Butler, Jack Dant. 0) Walt and Kay Jennison. (0 Henry Dessauer, G. Arnold Smith, (9) Mogens Silleman, R. M. Tjokrowaspodo. fl0) Joe Donely, Charles West, lsadore Hoffman. (ll) Joan and Jack Butler, Robinson Reid. (12) Betty and Ed Difani, (13) Jim Craig Al Egg. (14) Jack Baser, Kurt Gelbard.
ne Meeting
John Ball, president of U'S. PIY' wood, foresarv residt'ntial collstl'tlction reaching $33 billion by 1975, a 1i c/a increase ovt:r thrcc yeal'-s oSo, with non-residt'ntial building moving up to $37.5 billion. a 12/o jump from 1968. I{c plcdicted mo' bilc home making to double to $1' billion during the -same period' Convcntional housing, he ft't'ls. u ill increase gradually, with apartmcnts and torvnhouse,* takirtg a largc r slice o{ that malket.
Story dI d Glonce
Record attendance at 15th annual meet . Wm. Suiter elected new president. . . speakers strike generally optimistic notes . two panels air industry problems, possible solutions.
'I'hat aftclnoon, prtrntint'nt Philip' pine attorney A. Marquez Bautista rveighed possible consequcnces fol' lowing expiration of thc Laurt:lLangly Agreement in 1973. R. C. Deckert, Syracuse University, Iater spoke on the school's uPcoming tropical hardwood conlerence.
'the highly legarded atrnual transpoltation nnd -shipping panel chaired by Jerry Linalcs" San l'ranc'isco Port Commi-"sion. rcf lt:cted IHPA''*
(Continued on Page 25)
PAI{EL moderator (l) Hans Rainer and Kurt Gelbard. (2) R. E. Lee, Jr., atty. James Sharp. (3) "Husky" and Dorothy Richardson. (4) Don Delone, Jerry Linares. (5) Rita and Greg Frum' kin. (6) Ned and Suzanne Glad, Jim Sharp, Lorna and Jon Vangard. (il Jack and Dorothy Baser. (8) Lou Guerder, Ed Stamm. (9) Lou Massing, lsadore Hoffman. (10) Frank Frampton; Warren Penland; G. Arnold Smith. (ll) Mary and James Todd, Jean and William Scheper' (12) John and Florence Princi. (13) Tom and Jane Parker.

NtrWS BRIEFS
Allied Equities Corp., San Francisco, has revealed it intends to buy Silaey Products Co., Phoenix, for stock worth in excess ot' $2 million, the purchase is Allied's first venture in'to the southwest building materials market, Bob Silvey continues as president , . Cilbreath Ch.emical, S.F., has been sold to Abbott. Cole & deCrath, effective the 19th of this month, no price was giaen .
Housing start f,gures for Feb. ruary (latest available) continued strong as did permits, reflecting the additional cuts in the cost of money . starts inched up over the previous month to a 1,715,000 level, the third highest February on record
In the West, starts moved up 6.4% to 463,000; multi.family starts nationally dipped 5/o, tho this was offset by the single fam- lly increases, starts in the 2-to-4 unit category held steady at 111,. 000 . Home builder association economist Dr. Michael Sumichrast commented, "W'e expected at least two months ol declines following the tremendously high rate achieved in Dec., so this is uery good news ."
Majar banks in the West now generally have reduced their prime interest rate to |la/o, this latest cut is the 10th in the last 12 months . . . 13 months ago, the rate was B1/2/o, an all-time high...
Mortgage interest rales dropped to a l9-month low of 7.927o in Feb. on conventional new home loans, the sharpest one month d,ecline in the B years the figures have been compiled . lro-"
N.Y. banks at press they were lowering mortgage t'ees to 71/+% . .
time said Bob Rowe and Paul Hendricks their home are operating it . 7% from
Lincoln Heights Building Supp/y, Spokane, Wash., has been sold by owner-operator Clifford Case to Kenneth Orvic, former lumber yard operator in Whittier, Calif. . . The Guerneuille Lumber Co., Guerneville, Calif., has been purchased by Joseph Bacci and Everett Doughty, Sr. and Jr. from Henry Hess of the recently dissolaed Sebastopol Lumber Co.
Conrad Lumber Co., Coos Bay, Ore., has opened its 10,000 sq. ft. nexa store, the entire business covers sir acres of concrete and black top . . . DeMarco Cabizet has moved to Gardena. Calif.. from Compton . the NIt. View, Calif., city council has ok'd Handyman's application for a new store on a l0 acre parcel . .
Cook Indu.stries, Memphis, Tenn., plans to open a 26,000 sq. ft. service center for Bruce paneling and Quamagra products in Emeryville, Calif., center will seruice the lI Western. stat,es . . Dooley's I-lardware in L.A. has set up a display room as part of the Bel-Air Door dealer display program .
Dixieline Lumber Co., in coolreration with KimDerly-Clark, has again distributed 10,000 seedling pines to school and service groups for planting in fireravaged back country areas Dixieline is also asking the San Diego I)ort Commission for a wharf tenonc).
The 99 Club is a new rrolitical actjon group, headed by Hen.y Bahr, to spearhead the forest products political education committee, chairman is Al Baxter, president of J. H. Baxrer & Co.. Sarr Francisco; m,inimum onnuaL membership contribution is $99 Clatskanie Cedar Products is that Oregon town's newest fi,rm,
The first fiI billion year lor the rural housing p.rogram was recorded in '70, according to Secretary of Agriculture Clifford NI. Hardin, loans were up 91/o over the previous year . Douglas Lumber, a Fibreboard subsidiary in Truckee, Cali{., is celebrating its lgth year in business .

The uooden pallet industry, for the first time in 12 vears. sold and produced fewer'pallets in '70 than previously; decreases were relatively slight the Hendricks Lumber mill near Port Angeles, Wash., shut down since 1967, sufiered about #75,000 dumage in a late Feb. fire . .
A &2.75 million,86,000 sq. ft. expansion program at Kwikset's Anaheim, Calif., plant aims to double its production capacity . . I"/l Lynn is now president of W. B. Jones Lumber. a subsidiary of Fruit Growers Su1,1,ly since January, the co. namesake hasretired...
Certain-teed plans to build a West Coast plant to cope with the 50/o yearly groLath in puc pipe sa/es construction continues to recover, the Dodge Index t'or Feb. was up B% above Jan. the Wm. Lyon Developmen,t Co. is building 50 homes in Hunrinston Beach, Calif., using ALcois naru Alumit'rame builliig sl.stem . claimetl advantases inciude less rveight, labor ani cost than convention framing
Bel-Air Door Co., Alhambra. (.alif., is now exclu"ive distributor in several Western states for I'N{ Door Guard, a security produtt deueLoped by Art Parkins. more than 1 in 5 western building supply stores in the West vses supermarhet checkout stands, accorcling to the Bureau of Building Nlarketing Research, of all Li.S. outlets, it is I in 14.

BEI-AIR DOOR HAS "THE'' COMPLETE DOOR PROGRAM
Please excuse our apparent lack of modesty! Not only are we very proud of the reputation we've worked so hard to create, but we want you to know that should you buy from us, you will be dealing with people who care very much for you, the customer, and will leave no stone unturned to see that your satisfaction is assured.
THIS IS OUR PROGRAM ..
Bel-Air Ponel ond Flush Combinotion Doors
Jolousie Doors ond Units
Plozq Combinotion Units
Lookout Stotionory Door Lites
Mo-Bel-Air Units
(obove units ovoiloble with sofety tempered gloss)
Strip Hordwore
Louver Gloss
St. Regis Fir ond
Mohogony Entronce Doors
Cqrved Sponish Doors
Old Moster Doors
Fibergloss Doors
Birch Door Skins
Glozing Vinyl
Alum. Litemoker Doors
Do-it-yourself Potio Units
Alum. Timesover Jombs
Alum. & Fibergloss Screen Wire
Arizona's 50th annual confab
The Arizona Lumber and Builders Supply Association is celebrating its 50th Golden Anniversary Convention at Del $[rebb's Mountain Shadows Resort
Hotel, Scottsdale, Arizona, May 13-15. This year's con' vention theme is "You and Your Fu' ture,"
President Ace Mason will be presid' ing at all the business sessions with a jam-packed program on the agenda. The convention program: FridaY, May 14, morning session.
KEYNOTER, Gene C. Brewer, presi' dent, Southwest Forest Industries.
Subject: "Whither Goest Housing."
PANEL DISCUSSION : ModeratorRay Wells, O'Malley Co.
Subject: ooSafety Makes Sense and Dollars Too."
Friday afternoon session: Harry E. Olsen Jr.
Subject: "Reach Beyond Your Grasp." Everett Yost.
Subject: "Find Your Hat and W'ear Ir."
Saturday, May 15, morning ses' sion: ModeratorRichard Bullock, exec. vp., National Assn. of Building M{grs.
Subject: 'oNew Concepts in Home Building-Your Future."
One of the highlights of the con' vention will be the Past President's luncheon when all past presidents of the association will be honored. Joseph McElveen, president of NLBMDA, Prairie City, Iowa, will speak on "Responsibility and UnityAn Industry Challenge."
The social portion of the program features the Annual Lumbermen's Golf Tourrament at the Century Country Club, It tees ofi Thursday noon, May 13.
That evening will be the Western steak fry at Pinnacle Peak Patio. Fri day evening presents a new function, "Las Vegas Night."
The Ladies luncheon is being held at the Arizona Biltmore Hotel in the La Calina Solano, Friday, May 14.
Loren Dorman, exec. vp. of NLBMDA will discuss the national's affairs at the board of directors' meeting at a Friday luncheon.
LMA convention upcoming
THE Lumber Merchants Associa'r- tion of Nolthern Cali{ornia is in full swing on preparations for their forthcoming annual convention.according to Lew Silvera, convention chairman, The dates are May 16-18, 197I.

llarry Mendenhall, LMA exec vp., says early returns indicate this will be one of the largest conventions ever. The event will be held in the new King's Castle, Incline Village, Lake Tahoe, Nevada.
Lead.off event is the "Dangerous Divit Diggers" golf tournament, Sunday, May 16. Tee off is at 10:04 a.m. Ladies are invited to ioin hus. bands in the tournament. however, ladies' scores will be posted in the ladies division. Sunday evening will find all golf participants and larly arrivals enjoying the trophy buf{et dinner in tlle Lakeside Room.
All association committees convene Monday morning, to prepare their annual reports for presentation to the board of directors and general membership later in the day. LMA has established a manufacturers/distributors committee which will meet for the {irst time at the convention. Robert Southern, U. S. Plywood, is the committee chairman. It is, expected that this committee will assist in developing even closer ties between dealers and the manuf acturers/distributors.
After the Monday afternoon general session the manufacturery'distributors will host a cocktail party for those attending the convention.
The President's Dinner Dance follows the Monday evening cocktail party. Although the atmosphere will be semi-formal, there will be a re(Continucil opposite)
How EDP works in real life
The Branson-Cross system works like this:
When a lumber order is received from a builder, the salesman makes up a sales tag. Clerks out in the yard work off one copy to put the order together and the operator uses the original to type the sales order with the machine automatically computing extensions for each item to produce the billing invoice. This is done by the machine referring to its tePe files.
Story of o Glonce
Part two of a story on how San Fra ncisco's Branson-Cross Lumber uses a computer . . tells who does what and how.
The operator enters the customer code number and assigns a job or project number. From this point the machine automatically types in the customerts name, address, city and zip code, and the same information on the job location.
After the operator enters an item, it computes the board footage. The operator then keys in the price per 1000 bf. (or per lineal feet) and the rnachine automatically computes the amount the builder purchased.
(Continued, from. Page 18) ceiving line at which time LMA incumbent president Lyle E. Schafer will express his appreciation to all for their support during the past year.
The ladies will be guests of the hotel on a tour of the facilities and a special session on the art o{ gambling.
Manufacturers will provide displays Tuesday morning for all dealers in attendance. Tuesday's special luncheon will be highlighted by the keynote address of Mrs. Ivy Baker Priesto Treasurer, State of California, and former Treasurer of the United States.
The Monday speciai luncheon keynote address will be delivered by The Honorable Michael O'Callahan, Crsvernor of the State of Nevada.
When the invoice entries are completed, the machine totals the order, adds the correct amount of tax for the job location, and enters the final total. These figures are added to the customer's account and go onto a new magnetic tape. The system gives Branson-Cross a current accounts receivable record that is up.to-the. minute {or each day.
Two types of records are stored on magnetic tapecustomer master files and accounts receivable records. The customer records are
broken.down with a customer number assigned for each job so that Branson-Cross has a separate record for every project. The accounts receivable record contains a chrono. logical record of invoices and credits, plus cash payments.
Data stored on a master record tape file is used to provide heading information and to enter the proper taxes. The same tape also contains data used to prepare the sales jour. nal, cash receipts journal, customer statements, and to develop an agedaccount balance. This varietv of in. formation is retrieved f.om ihe tape by use of separate programs accord. ing to what data is desired.

(Continued, on Page 3I )
F or C edar-Rustic palings (also post_s and rails) by the carlaad or LCL, just callHobbsWall!
. . . is the natural choice for long-life fencing of genuine Western Red Cedar. Precision cut lengths and uniformly trimmed edges assure easy installation and satisfied customers.
Exclusively for California . . .
GALEN DAR]
APRIL
Hoo-Hoo-Ette Club l0-April 8, meeting, Cockatoo Inn, Hawthorne, Calif.
Sacramento Hoo-Hoo Club 109-April 9, 19th annual golf and dinner, Siena View Country Club, Roseville, Cal.
Western Building Material Assn.-April 14, management/ sales seminar, Thunderbird Motor Inn, Jantzen Beach, Portland, Ore.
San Joaquin Hoo-IIoo Club 8l-April 16, casino night, American Legion Post 509, Fresno, Calif,
to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmdd studs, depend on D&R.

Western Building Material dssn.-April 17, executive committee meeting, Rosario Lodge.
Phoenix Hoo-Ifoo Club 72-April 20, old timers and new timers meeting, Phoenix Playboy Club, Phoenix, Ariz. Building Industry Assn., Los Angeles Chapt.-April 20-21, 19th annual invitational building products show, Hollywood Palladium.
Western Building Material Assn.-April 21, insurance & pension trustees meeting, Olympia WBMA office, Pacific Coast Wholesale Ifardwood Assn.April 21-23, 48th annual convention, Arizona Biltmore, Phoenix, Lriz.
Los Angeles Hoo-IIoo Club 2-April 23, golf challenge meeting with The Ttee House Club, Los Coyotes Country Club.
\ilestern Building Material Assn.-April 27, all industry advisory eouncil, WBMA, Olympia.
Northwest Hardwood Assn.-April 29-30, annual meeting, Alderbrook Inn, Union, Wash.
Hoo-Hoo-Ette InternationalApril 30-May 2, national convention, Airport Marina Hotel, Los Angeles, Calif.
MAY
National llome Improvement Month-May 1-31.
Rogue Yalley Hoo-Hoo 94-May 1, Grants Pass golf tourney, place to be announced.
National Particleboard Assn.-May 2-5, annual mid-year meeting, Del Monte Hyatt House, Monterey, Calif.
Forest Products Research Society-May 3-4, Pacific North.zest section, spring meeting, Tacoma, Wash,
Western Building Material Assn.-May 5, management/ sales seminar, Hanford I{ouse, Richland, Wash.
llow, over 5,000,000 feet of dimension lulnber and studs monthly manufactured especially for Southern California construction needs.
Ail llett would appreciate an opportunity to tell you how you and your customers will benefit from uiing dependable 0 & R dimension and studs.
You can reach him by calling 812-1280 or 783-05t14.
Rogue Yalley Hoo-Hoo 94-May 5-7, Jurisdiction III meeting, place to be announced.
Arizona Lumber & Builders Supply Assn.-May 13-15, annual convention, Mt. Shadows Hotel, Scottsdale, Ariz.
Lumber Asen. of Southern California-May 14-15, quarterly meeting, Ojai Valley Inn & Country Club, Ojai, Calif.
Optimism at SF hardware show
Optimism was the keynote of the recent 22nd Western States Hardware-Housewares-Paint & Garden Supply Show in San Francisco.
Retail buyers were obviously optimistic about the economic outlook orders at the show jumped 22 percent over 1970. Attendance moved upward 4'.5 percent as the three-day trade show set new records in both attendance and sales for its 22 year history.

The show attracted buyers from as far away as Hawaii, as well as the retailers from the other Western states. Sales were spread among all
Word New Club Prexy
Paul Ward, Arcata Redwood Co., has been named to take over as president of Humboldt Hoo-Hoo Club" Eureka, Calif., after president Jack Davies moved. Named new treasurer was Del Slone. also with Arcata. Tim McGuire is secretary and Paul Wray, Palco, is vp.
The annual Railroad Nite party in January drew about 160, 39 of whom were railroad representatives. Club snark Larry Owens visited. The door prize, a coior tv set, was won by Harvey Carrol, G-P.
The Ladies Night dinner dance last month, chaired by Stan Preble, G-P6 drew more than 35 couples.
Bobo Olson Knocks 'em Oul
Fight fans among the members of the Oakland Hoo Hoo Club turned out enthusiastically to Iisten to the fabulous exploits of world champion middleweight boxer Bobo Olson.
Questions flew like six-ounce leather gloved fists. Every great fighter for years was asked about and Olson was in there with the answers. He followed it with a fight film, featuring all-time great Joe Louis.
major categories with emphasis on paint and paint sundries, garde-n and lawn equipment and supplies, plus the typical hardware items o{ tools, plumbing specialties, cabinet and decorative hardware, and all types of housewares.
According to K. B. Jacobson, show manager, exhibitors reported great satisfaction in the number of new accounts opened, plus the record number of prospects to follow-up in the months to come. Post-show orders are expected to give exhibitors a big push in extra sales stimulated by the show.
AFP Division Exponds
Expansion of AFP's readymade products manufacturing facilities has been announced by Joe Wilson, manager of the fence division. Part of the Toyon operation which was phased out in 1968 will be reopened to make Wood Weave fencing. Lonnie Langley, is managing the operation.
Expansion of the present readymade facilities has been limited due to the co-occupancy of available space by the building materials division's Newark distribution yard. Production is scheduled to begin early this summer,
ffiAY-Home Improvement Month. Banners, radio spots, newspaper ads... all should be used to announce each lumber and building materials dealer as headquarters for next month's big promotion.

What could be a more natural incentive than some special month such as this? Your advertising, etc. should all be keyed to Home Improvement Month. Where else can the home owner go and get all the necessary material to improve the appearance and Iivability of his home than the local
retail lumber and building materials dealer ?
In looking at, the merchandise mix in various stores, it is hard to believe the big change that has taken place in the span of a few short years. Your merchandise selection is much broader, your stores have been improved by new fronts, new display cases and even new buildingsall of which entice the shopper to come in and do business with you.
After the customer comes in the door, knowledgeable sales people should be available to help him decide what best would suit his needs. He wants the help that only you, as a building materials dealer can provide; thought provoking sugges-
THtr ARIZONA
By FRANK DAVIS executive vice presidentARIZONA association members will - ^ soon be contacted by the association's wood promotion financial committee to make contributions to the wood promotion fund in order to complete the fourth stage of our wood promotion. We hope to raise 920,000 to complete the first year's program.
'We have completed Phase number 1: Wood, Seminar, held, Nooember 18, Phase number 2z Wood, Finishing Seminar and Phase number 3: a wood brochure entitleil "Beautiful Facts abou,t Building with Wood.l'
The money that will be contributed will be used in advertising on bill-
boards, in newspapers and magazines.
At this point the program has been very successful with wood exposure and education to the builder, home designer, architect, painting contractor, city and government officials,
The original money which provided funds for the first three phases of the program was underwritten by Arizona's wood-oriented associations. It is now up to you as a dealer to contribute to help complete this very important wood promotion program.
The next big event for the association is our 50th anniversary convention. The convention information apappears on page 18 of this month's Merchant Magazine.
tions that will help him see the ilesirability of extensive improvement to up-date his property.
There are all types of pamphlets available either at a nominal cost, or no cost at all, to use as sales aids. Many dealers have a ready list of small contractors available who do jobs too extensive for the home owner to tackle himself.
Your local bank should be ap- proached to assist you in arranging financing for larger than average projects. Manufacturers are ready to assist you in special sales promotions.
The home owner now, probably more than ever, wants to improve his surroundings. With his own native talent and the assistance you and your capable staffs can provide, he can do some pretty exotic things to beautify his home.
The'opportunities are yours. Are you going to make the most of them ?
The home owner is looking to you for help, just as you can look to your association for helpanother bene- fit of association membershio. Take
Take Time
It is the source of power.
Take Time
TO THINK TO PLAY
It is the secret of perpetual youth.
Take Time TO READ
It is the fountain of wisdom,
Take Time TO PRAY
It is the greatest power on earth.
Take Time TO LOVE
It is a God-given privilege.
Take Time TO BE FRIENDLY
It is the road to happiness.
Take Time TO LAUGH
It is the music of the soul.
Take Time TO GM
It is too short a day to be selfish.
Take Time TO WORK
It is the price of success.
Ano most of all: take time to attend your 50th anniversary convention it could determine your futur.e.
A DJOURNMENT of the regular sesn sion of the state legislature ended introduction of any legislation which might have significant efrect upon the lumber dealer (other than taxation, of course, and reapportionment).
However, during the session persistent attention was required to head off or to put down the -various assaults on our present, satisfactory Mechanic's Lien Law. An amendment was passed, however, which should be brought to the attention of dealers who make use of lien rights. This amendment, in effect, shortens the period for filing a mechanic's lien by providing for filing
notice of lien within sixty days immediately following the first publication of a notice of completion of the job.
This notice of completion, together with an affidavit of publication may be filed by the owner with the county recorder any time after completion, and would set forth:
o The date when work was completed.
a The owner's name and address.
o A description of the property sufficient for identification.
. The name of the contractor (if any).
riffi NORTHWL- - MffiH{-ruJ
By R0SS KINCAID executive vice presidentNIANY of you have again had a rt! chance to re-examine.the Visual Information Program during our recent meetings. The National's marketing trends committee has set a goal of 500 network members bY October.
With more manufacturers Producing film, you should make Your decision to participate, soon, if you've not already done so. The following WBMA members, and others, have Visual Selling Centers:
Hoff Better Living Center, Caldwell, Idaho; Stouffer Lumber Co., Inc., Aberdeen, Wash.; Parker Lum-

ber Company, Bremerton, Wash.; Lumbermen's Mereantile, Tustin, Calif.; Midway Plywood & SupplY Co., Federal Way, Wash'; Knoll Lumber & Hardware Co., Kenmore, Wash.; Palmer G. Lewis Co., Inc., Seattle; Logan Lumber Co., Inc., Seattle; Lumbermen's of Lynnwood, Inc., Lynnwood, Wash.; W. J. Conrad Lumber Co,, Inc., Coos Bay, Ore.; Portland Road Lumber Yard, Salem, Ore.; Bayview Lumber Co., Elma, Wash.; Ocean Dock Building Supplies, Inc., Coos Bay; Norman Sutlifr & Son, Inc., Kodiak, Alaska; International Building Supplies, Anchorage; Lumbermen's of Shelton, Shelton, Wash.; Chela,n Lumber Co., Chelan, Wash.; Greer & Thomas Lumber Co., Seattle; MeI's Lumber Co.,
o Verification of the notice by the owner or his agent.
This notice would be published once each week for three successive weeks in a newspaper of general circulation in the county,
Another action bearing on liens provides that the owner of property on which a mechanic's lien has been filed may, before foreclosure action has been commenced, file a bond with the clerk of the district court in the amount of one and one-half times the amount of the lien. This can be either a cash bond or written by a corporate surety company. Such filing would discharge the lien and substitute the bond against which action would be brought if the lien were to be perfected.
Other approved legislation of interest to the dealer is a bill which legitimizes finance charges on l1/z/o per month on credit accounts. Heretofore such charges, while extensively used, have not had legal sanction under state ]aw.
Inc., Auburn, Wash.; Home Lumber Co., Sunnyside, Wash.; Arrow Lumber Co., Inc., Anchorage; Vis-Rey, Ine., Tacoma, Wash.
E i ghty-three participants in WBMA's post convention tour and management conference in Spain have returned after 17 days of sunshine. All were mightily impressed with Spain.. its beauty, history, grand weather and friendly and hospitable people.
A highpoint was the meeting with one of Spain's largest construction and financing firms, Sofico.
The amount of high rise buildings, particularly in the Costa Del Sol region on the Mediterranean, is unbelievable. Sofico, has 14 condominium apartment buildings under construction with all units pre-sold.
It was not difficult for WBMA members to visualize another Waikiki underway,
The magnitude of the building program was matched only by the size of the Boeing 747 that returned the group from Madrid to New York.
Letter to a Member Dear Pete:
In January, 19?0, I visited with you and specifically asked you to attend the association's Top Management Seminar, At that time you said that it would be impossible since you had two employees off and it was the wrong time of month. You mentioned your involvement in your firm's billing, etc. You will recall that at that time I discussed the value to the medium and small yards from the seminars and that they were organized to provide you the latest information from the experts in our industry.
In January, 1971, I visited with you, as well as many other members, to encourage attendance at this year's seminar which would be exceptionally beneficial to your operations. You assured me that you would attend since business was off a bit and the seminar would give you some ideas.

In February we still had not received your registration; therefore, I called you to persuade you to attend. You informed me that business was bad and that it would be difficult for you to attend this year.
Pete, we considered your recommendations for the topics you thought were needed by the medium and small yards in arranging the seininar this year. We also considered your recommendation for the date to conduct the seminar. After all these considerations why, then, do you still find a reason not to attend ? We are not asking you to support your association in this case. A seminar is arranged to support the members. We, from our hundreds of visits to member yards, have the opportunity to observe and see areas where we can provide assistance to many. Thus the reason for a seminar.
Had I ofrered you an anrount equal to 57o of yottr lg70 profits would you have attended? If you had attended and applied the knowledge of the seminar to your firm's operation you may have gained 5% profits last year. Had
your business increased, Pete, you probably would have
informed us that you were "just too busy to attend this I year."
***l
Considering all the efrort and great cost involved in I putting this seminar together it is difficult for me to understand why you find a reason not to come rather I than to flnd a way to delay routine activities in the I firm so you can attend.
,6**l
We sincerely hope that your business does not continue I the decreasing trend now apparent. We tried to help you, I Pete. I
Kind regards, Harry
IHPA -ANNUAI
(Continued, lrom Page 15) spreading influence by including for the first time, representatives from a Gulf and East coast port.
Containerization came in for both praise and close questioning. Many thought the containers will never be able to handle all cargo requirements. Taiwan drew praise for their improved packaging, crating and loading techniques, while the Philippines were described as still poor in these respects. The original packer is still the source of many of the transportation problems encountered by ports, railroads, and the ultimate consignee, the panel felt.
The Friday pm. session heard Edwin M. Cronk, Deputy Asst. Secretary of State, Washington, D.C., outline State's proposed plan for tariff preferences for underdeveloped cruntries.
Golf winners after Saturday's matches were E. E. Lee, low gross winner, John Neiswander, low net, with Hiroshi Aoki winnine the second low net.
Club annual draws good crowd
Since 1898
SCRAPBO0I( of club achievements (11 held by prexy Joe Contestabile and his wife Diann, with vp. Ken Coleman and his Dolores. P) Jim and Sylvia Frodshan and Ken and Rosalie Schmidke (3) Don atd lda Stobaugh. 6) Abe
and Leona Willis. (5) Hugo and Phyllis Miller, Jack Millikan and Anne Murray. Dancers are (61 Dee and Ada Essley and O) LeRoy Stanton and his sweetheart Margie. Event was Los Angeles club's Valentine's Day darre.

ASBESTOS FELT
';/M,",::::1,:i:.chures-specinco,io6s-eq6,;,, M /1(l M/lilcobt _of -Qrlifeqia, |nc. | -tz (pRorEcrvE PAPERS DrvtsroN) \-/'z HorrlsrER' calif'
fteluale TIMBERS lohhing
o Douglos Fir in sizes 24" x24"
o Plqner copocity for surfocing to 24" x 24"
r Re-Mfg. focilities for resowing lo 34' x 34" - Irri
lf we con't find it . . we'll mqke it
Andy Kason, gen, mgt., Von Tobels, Las Vegas, was a visitor to the West Coast Hardware Housewares Show in Anaheim, Galif.
\Milliam O. Baird, partner in Arden Lumber Co., Sacramento, Calif., is campaigning for the Sacramento Municipal Utility Dist. board of directors.
Richard Blankenbeker is the nevr mgr. of Koppers Forest's Feather River, Calif., wood treating plant.
Eilward A. King The Bendix Corp., has taken the newly created position of director, applied technology, American Forest Products, San Francisco.
Robert G. Hagemeister has been appointed asst. mgr. of the So. Calif. cement sales div., Kaiser Cement & Gypsum Corp. reports Roy D. Jurgensen, Calif. reg. sls. mgr. Hugh H. Middleton succeeds Hagemeister as div. dealer sls. mgr.
Phil Bjorn, Arlington, Wash., lumber man, has purchased the Charles Burke Lumher Co., Langley, Wash. The business has been renamed Langley Building Supply,

Dale E. Ogle was elected a direetor of Evans ProducLs according to Monford A.Orlofi, chairman and pres.
Jack Dasch has been appointed sales mgr. by Si,erra Forest Products, Terra Bella, Calif., reports John Ilamacher.
G. C. Davis was named marketing mgr. for the cement group of Kaiser Cement & Gypsum Corp., announced Gus J. Chavalas, v.p., sales and marketing.
R. E. "Bud" Byard joined Simpson Timber Co. at their western area office.
Merle Horrall, sales mgr., Mallco Distributing, Phoenix, was seen at the hardware show in Anaheim.
George David, partner, Ontario Lumber & Hardware, Ontario, Calif., is back to work after surgery.
Rolley Madden became the mgr. of J. W. Copeland Yards, Arlington, Wash.
Gus E. Hodon is the asst. mg?. in training at the Wickes Lumber and Building Supplies Center, Petaluma, Calif., reports Thomas E. Sanford, mgr,
Richard J. Ruppert has been promoted to v.p.-financial services for U. S. Plywood, according to John A. Ball div. pres.
Wayne Gardner, LASC exec. v.p., and wife,Colleen, are the proudgrand-
parents of s 7 lh. 13% o2.,20', blue eyed blond grandson, Russell I)uane Ohnemug, son of Waynets daughter Yalerie.
Rene Lester has'retired from Fir & Pine Lumber Co,, Burbank, Calif. after 25 years. She's tahing a 'round the world tour with her husband.
Kenneth Tinckler, Stahl Lumlber Co., Los Angeles, has been appointed to the Northern Hardwood Lumber Assn. rules committee.
William N. McDuffie has been elected v.p. and marketing mgr. of TPL Industries, Ltd.
Russell C. Knutson is the new sls" mgr, of Clearwater Lumber Co.' Spaulding, Idaho.
Jim Linderman, Long Beach, Calif., lumber wholesaler and past pres. of the Ocean Racing Fleet of So. Calif., and wife Marian, returned from a month in Mazatlan, Guadalajara and Puerto Vallarta international yacht race.
Rich Tucker has joined the sales stafr of Publishers Paper Co., Portland, Ore.
Charles G. "Chuck" Gehring, formerly with the fie]d staff of the National Forest Products Assn. in Phoenix, is now with the Southern Forest Products Assn. in Harrisburg, Pa.
Harold Frodsham, South Bay Redwood Co., Orange, Calif., visited Buenos
Aires, Lima, Rio de Janeiro during a recent South America trip.
Kenneth Smith is the new contrnoller of U. S. Plywood, rcports John A. Ball, div. pres.
Glen L. Deitz, sls. mgr., Diamond National Corp., Red :Bluff, Calif., recently gave a voice recital at the Red Bluff civic auditorium.
Edwin R. Olson, retired from his position as pres. of Brookings Plywood Corp., Brookings, Ore.
John R. Burtt, American Plywood Assn. field rep., received a trophy for promoting close to two million feet of plywood to Westinghouse Dlectric for pallets.
Harold C. Ellicott, asst. to v.p., public relations and adv., Georgia-Pacific; Bradford F. Mills, dir., special prods. & marketing dev. programs, U. S. Plywood; and John D. Ritchie, v.p. and sec. of the ply- wod assn., were re-elected as directors of the Nat. Home Improvement Council.
Henry Bahr, retired lumber assn. exec., a^nnounced formation of the 99 Club, a political action group to spearhead the forest products political education committee.
Nels Blagen, Fir & Pine Lumber Co., Burbank, Calif,, recently returned from a mill trip to No. Calif.

Thomas L. Taylor, resident mgr. of AFPC's North Fork operations,
has additionally been given responsibility for all mill activities of the General Box Div.
Jack D, Boyd was selected general traffic agent for Union Pacific Railroad, Pasadena, Calif., reports Fred L. Morgan, UP traffic mgr.
Ifarry C. Berryman, Jr., is asst. sls. mgr. of Oregon div, operations for Kaiser Cement & Gypsum's cement group, announced Mike Jared, Jr., Hawaii and Pacific Northwest regional sls. mgr.
James G. "Jim" Vlilson now heads the wholesale plywood dept. of Hampton Lumber Sls. Co., Portland, Ore., announces J. C. Zalaha,v,p,l sales.
Joseph Hensaw is the new Everett, Wash., branch mgr. for The Palmer G. Lewis Co, He succeeds Robert Rose who now is mgr. of the central'Washington distribution center. Everett branch outside sls. mgr. is Merle Haugen, formerly with the Seattle sales force.
I)ick lloover, Hoover Lumber Co,, San Marino, Calif., has recently returned from a short ski vacation at Mammoth Mountain.
Kenneth Stayron joined the management team of the Ponderosa pine div., Edward Hines Lunrrber Co. as lumber prod. mgr., reports Frank Blagen, gen. mgr.
F,dward C. Stanton, Jro is asst. sls.
mgr. for specialty products, Shakertown Corp. firm pres. Frank Barker has arurounced.
James L. Cunningham will head the newly formed advertising - sales promo dept. at Weslock Co., according to Ernest Ciprianq pres.
Clay C. Christensen is Oregon industrial div. sls. mgr. for The Palmer G. Lewis Co.
George Sayegh, building products div., AFPC, Los Angeles, received the 1970 marketing excellence award from N-AWLA.
Yerlon D. McKinney has joined the stafr of ,Servente Hardwood Lumber Co., San Francisco. He was formerly with Paciffc Hardwood Sales Co., Oakland, Calif.
Bob Montgomery has formed a lumber wholesale firm called Montgomery Forest Products, Portland, Ore.
Bill Coston has joined Ilearin Forest Industries, Portland, Ore., as a plywood trader.
Darrell Blake and Hugh Harper and their wives have purchased the Stefani Lumber Co., Canby, Ore., from John and Fred Stefani. Yard will now be called Hiway Lumber.
Frank Lee had a big grand opening during Chinese New Year at his Parma Lumber Co., Parma, Idaho. He recently purchased it from Orval Zim'merman.
8 Panels classically carved in Fir or Mahogany
this handsome bold design will fit into any decor.
CHEGK WITH BEI.AIR D(IOR (lI{ YOUR "IIll{tR OF.THE MollTH" "DlscoullT".
\^/E HAVE A LARGE ADEGIUATE INVENTORY
Ncw Prodvcls, promolions qnd soles oids
FnOd U@ft
yov ccrn use fo build sqles ond profits!
stains, heat and moisture will not affect their factory finish.
Something To look Up To
Two ceiling systems, one with - a planked efect and one without visible fasteners, are from Simpson Timber Co.
DeqaPhnkOeiling qrcturn
DecraPlank gives ceilings the look of length with a planked effect. This ceiling is finished in the Trieste paL tern, a two-toned, embossed surface with a textural appearance.
N4onolok Ceiling q/sbm
Detailed installation instructions are contained in each carton of Marlite paneling.
WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 91101.
Slop lt On
A water-base, semi-gloss enamel incorporating the qualities of enamels plus the conveniences of latex has been introduced by the Graham Paint & Varnish Co.
Available in 16 colors plus white for custom tinting with universal colorants, it is recommended for bathrooms, kitchens and trim.
Graham's self-priming studio colors latex semi-gloss dries in thirty minutes and includes latex advantages of quick application and fast clean-up with soap and water.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
Fusl, Fosl, Fost Accounling
With the Monolok mobile home ceiling system, panels fit into place withcut visible fasteners, Shadow lines are eliminated for a space- expanding effect.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca. g1101.

Topestry Plonks
_ Prefinished decorator planks, with the texture of tapestry, lan be used ln atmost any type of room. These 16" x 8' Marlite planks can be installed in new construction. or over old- walls in a remodeling project. An occasional damp wlping is needed to keep these plastic-finished planks looking like new. Hard wear,
FAST (for Financial Accounting Service and Terminal) from Commercial Information Corp, is an accounting service with a variety of reports available in formats that are customized to meet specific needs.
A terminal, which is operated like (and looks like) a standard adding machine, is placed in the user's office. Daily entries are made and stored on the terminal's magnetic tape cartridge.
During the night the FAST central computer phones the terminal, takes the input and compiles the reports. Reports can be simple statements, trial balances, management information reportsall according to precustomized formats.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
Folding Door lock
Sterling Hardware folding door lock is engineered for bi-fold closet doors.
One Yt" hole is required for installation. Design of the strike provides two-way adjustment so that it can be repositioned at a later date in
case the closet doors should settle. It fits doors V+' tn 1lg" and can be installed in hollow-core doors with narrow stiles. Suggested retail is $4.95.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
Continuous Filomenr Shog
Do-it-yourself nylon shag carpet with a polypropylene primary back and high-density latex foam seeondary back has been introduced by Armstrong. Showboat, the product,s name, is immune from shrinking and mildew.
The shag comes in eight multi colors in a six-foot width. For pro- fessional installation, showboat is available in a 12'width.
It carries a suggested retail price of $6.96 per sq. yard, or 77d per sq. ft. Its fiber is continuous filament nylon.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
Polyester Fieldsione
Bricover has a range of fieldstone patterns, in addition to its reproduc-
tion brick. Ttre fielilstone is in polyester with no sand filler. Each carton contains thirty-four pieces to cover ten or more square feet. Each piece is a difrerent pattern.
The numbers are individually bubble-packed on display cards, complete with mounting serews. Ebch card is perforated to provide a mounting gasket that seals out dust and dirt.
WRITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca. 91101.
Shelving Kits
Four Elite decorator shelving kits are available from Western Wood Mfg. Co.
Tongue-and-grooved edges simplify fitting, while concealed metal clips
Apply it over any existing wall, by the use of a permanent mastic spread with a putty knife.
WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca. 91101.
Disploy
j Triplex Mfg. Co. is offering a self.,selling metal display free with orders ;for its new Glo-Brite@ Reflector House Numbers. Constructed of heavy duty wire, this display can be used interchangeably on counter or pegboard.
The display measuring 22" high x 11" wide is specially designed and equipped to hold 12 complete sets each of the Glo-Brite numbers "0" thru ,rg.r,
They come with molded fiberglass, walnut-finished standards and brackets; shelves with walnut-finished vinyl surfaees and decorative edges; matching end caps or finials; matching self-aalhesive strips to cover unused braeket mounting holes in the standards; color mounting screws, wall anchors and installation instructions.
The four kits include a one-shelf kit with a list price of $13.60; twoshelf kit, $22.95; three-shelf kit, $34.95; and magazine shelf kit, $21.95.
IYRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca. 91101.

Boby lt's Cold Ourside
Marlite Frostwood can be used in construction or remodeling. This Yr " thick paneling comes in- 16" x 8' planks. Harmonizing moldings are available.
and wallboard adhesive assure a bond.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
Solid Security System
Protection against fire and forced entry is offered by a solid state security system called alarm guard from Micro-Metals, Inc. as a complete unit at $269 for existing structures. Another package for new structures retails for $289.
Alarm guard has a delayed signal feature. When an intruder opens a door or window protected bY one of
WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca. 91101. Grey_BlUe

Smooth Edges
Pictured are a normal 3-layer flakeboard edge and an edge that has been filled by a Humboldt machine.
The edge-filling process is a final production step for the Yx" to V+" thicknesses of flakeboard and is a service offered at the customer's option at a nominal up-charge. It produces a smooth, exposed, paintable edge. The filling, applied
OOk
Masonite Corp. now has Corsican oak, an interior panel with a gray
Commerciol Potentiol
Marlite Yorktile provides a background for commercial interiors. The 4' x 8' panels are 16" thick, and are scored in 4" square patterns. The panels create an Old World appearance and can be coordinated with accessories, It's available in blue or green, resists hard wear, heat,
appearance modified by an oak texture heightened by a frosty blue accent,EDP System
(Continued lrom Page 19)
The assigning of an individual code number to each job compli' cates the Branson-Cross accounting operations, but is done for these two reasons:
(f) The exact tax rate can be es' tablished for each order. In some areas of operation Branson-Cross must charge an extra half cent for Bay Area Rapid Transit taxes. This tax doesn't apply to all places where the company does business, but it wants to collect the extra amount where the BART assessment does APPIY.
(2) The firm knows exactly how much lumber it supplied to a particular job.

"And by knowing how much lumber we supply for each job," says Branson, ttwe have a valuable record should we every have to resort to court action to collect." Branson says his firm is meticulous concerning such records and especially having his drivers collect signed delivery tags when an order is delivered.
MORE NEW PRODUCTS
(Continued lrom Page 30)
moisture and stains. A damp-wiping is the only maintenance required.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
Mismotched Mosterpiece
Potlatch Forests, Inc. is offering two lines of hardwood paneling at
In the Mt. Vernon Series, elm, ash and birch paneling are ofrered in a variety of colortones. Panel size for both series is 3/16"x4'x8',
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
Security Deodlock
Cylinder deadlocks with heavyduty 1" deadbolts are being marketed by Kwikset Sales and Service Co.
Security features in the deadlocks include: 1" deadbolt with heat-treated steel core; massive cold-rolled steel cylinder guard; E-pin-tumbler solidbrass cylinder and plug, and all-steel latch-case and mechanism.
Test results demonstrated that a hacksaw couldn't cut through the steel core of the bolt, the cylinder couldn't be broken open with a hammer, a burglar's probe couldn't pull out the cylinder or plug and a wrench wouldn't break ofr the new steel cylinder guard,
WBITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
Bright And Woody
prices normally associated with printed wood grains.
V-grooved, prefinished to a glowing sheen, and fully mismatched, Masterpiec@ paneling is now available.
Light and woody deseribe a Masonite hardboard panel designed for rooms requiring a bright look enhanced by woodgrain. Seville oak, available nationally in 4' x 8'panels, essentially has an off-white tone with
both printed and embossed oak.graining.
Random-spaced grooves are finished in a lighter tone, and the overall effect is clean and "silver,"
'{YRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Slep Up Sundry Soles
A point-of-purchase puzzle to stimulate sundry sales has been introduced by M & H Laboratories.
Designed to be attached to the front of any cash register, this silent salesman is a reminder to customers and store personnel of commonly used specialty items that produce
profits with the decorating sale. The puzzles, printed on heavy paper, are available free of charge.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
Reody To Deck
Reddi-Deck, packaged and preassembled redwood patio deck units are offered by Georgia-Pacific Corp.
Reddi-Deck is available in individual 4' or 3' square units constructed from 2x4 surfaced redwood lumber.
Stain and weather resistant galvanized nails are applied so no fasteners show on the face. Lumber is spaced 3l16'apart to allow for
maintenance, water drain, expansion and contraction.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
On The Level
Mayes Brothers Tool Manufacturing Co. announces the Mark III UniVial level with a new design.
The frame is built of extruded aluminum. The surfaces are straddlemilled.
It has three uni-visals, each of which is fully adjustable and can be arranged in all plumb or level positions. Covers keep them free of dirt and dust.
WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca. 91101.
West Coast
Hardware Showtime
Sll0WG0EnS (l) Pat Farrah, Mel Jaffee, National Lumber and Supply' Oon Holzgang, J. G. Holzgang lighting fixtures and Dick Hall, National [umber. 0) lim Inglis, Sackett & Peters; Ben llysen, Hemcoi John Schenke, S&P. (31 Sherman Weiss, pres., ldeal Brush, Mr. and Mrs. Keith Scennell, merchandise mgr., Euilders Emporium. 6) Warren Hocker, Crystal Lamp Parts; George DeVries and Mike Brown, l{eiman Reed; Jerry Bowlus, pres., Crystal tanp Parts. 6) tois and Ken Fritz, American Forest Products, Walter Gallagher, Dimensional west'
Price/Supply Tolks in D.C.
Home building and forest products industry leaders met recent\ in Washington, D.C., at the National Hous' ing Center and examined tJre short'and long'range soft' *ood lumber and plywood price and supply situation.
Rising prices are creating concern that wood product supplies might be inadequate to meet housing construc' tion needs and demand in 1971.

Mqnuiocfurers of Quolity Forest Producfs
THE KEY CORPORATIO]tI WHOLESALE LUMBER
191 No. Lilrc. Box 18 Rialn, Calil.
Tetcplorc Aru Cde 714 . 875-20tu
Leagths up to l8'. L€Aglrls Up to ru. Fine grained old growth timbet growth tim firom out Y Yolla Bolla Tree Farn.
Douglas Fir, White Fir, Incense Cedar, Sugar Pine, Ponderosa Pine
Interstate 5 Freeway comes practically to our door. FAST shipment is made easy by our location.
Why take a chance on a transit car from Brand X or Brand ?
Next time ask your favorite wholesaler to try Crane Mills first.
Inslont Fencing
A Simpson Timber Co. data sheet describes the g?een, merch grade California redwood that is rough sawn, cut to size and unitized for Siera fencing. The literature also describes the variety of fence styles that may be built from the pre-cut components. Details on height and styles are included complete with diagrams and the number of component parts for each span of fence.
Forest Institute In Action
American Forest Institute announced publication of Ameri,can Forest Institute and Timber Supply, oriented toward industry readers. It explains how AFI benefits its members in working for an assured timber supply. Another booklet, America,n Forest Institute and the Land, is designed to promote public understanding of how AFI members manage woodlands.
Architeciurol Glqss
Two technical catalogs are designed to provide information on all LibbeyOwens-Ford construction glass products. The booklets, reprints of inserts in Sweet's 1971 files, include data on L-O-F's reflective glass with silver or golden Vari-Tran coating, regular and colored transparent glass,

Industry Coreer Courses
A directory of colleges and universities offering professional education programs for careers in the forest products industries has been issued by the Forest Industries Careers Office. The directory lists graduate and undergraduate programs available in 59 educational institutions in the United States and Canada.
Plon Aheod
National Plan Serviee. Inc. announces that four "Guide-to" home improvement books have been revised and updated. They are: Gzride-to Storage, Gui.de-to Add,-a-Room, Gtttdeta Bookshelaes, Guid,e-to Pro ject Plans. Also three home plan books to help stimulate action in the custom new home market are available. A selection of designs, sizes and budgets are included to meet the needs of every prospective home buyer, along with blueprints.
Plywood Use Guide
fnformation on the construction and building uses for softwood plywood is featured in the publication Pll1zoood FactsA Guide To Construction Uses. This booklet is available without charge from Teco. The principal
uses for plywood including sheathing, siding, structural components, underlayment and cabinetry are covered,
Millwork Monuql
The Woodwork Institute of California has announced Amendment No, 1 to the 1969 edition of the loose-leaf Manual f or Millu:ork. The major changes are: the net size of finish softwood lumber; the requirements for cabinet doors and two types of solid core door and two types of transom panel construction have been defined. A Guide Specilication. for Architectural Woodwork is also available,
Free Reader Service
For further informotion on oll New Products ond New Literoture, write The Merchant Magazine, 573 So. Loke Ave., Posodeno, Colif. 9l 101. Pleose mention issue dote ond poge number so we con process your request foster!
Plywood Reference
Plytuood Properties and Grades, a reference aid for seiecting and ordering plywood, is available from the American Plywood Assn. Along with a definition of DFPA grade*trademarked plywood and methods for identifying plywood tested and inspected by the association, the brochure ineludes complete explanations of the terms used for specification of plywood under the U.S. Product Standard PS 1-66.
Grodes Updoted
Complete with key plywood definitions and specification charts, an updated Guirle to PlEtoood Grad.es is available from the American Plywood Assn. Along with information on classification of plywood species and veneer grades, the publication features charts on appearance and specialty grades of plywood.
Bockhoe/Looder Unit
A brochure describing in detail all aspects of the Model 2-63 industrial backhoe/loader unit is available from from White Construction Equipment. The back cover of the booklet is devoted to facts and figures, full specs on all component parts of the basic tractor, the backhoe, and the loader.
Hordwood Woll Poneling
A trrochure illustrating wall treatments of architectural Erade hard-
wood plywood paneling plus prefinished V-grooved wall panels and cotton backed wood veneer is available from Bangkok Industries, Inc.
Testing Quolity Control
Testing Machines Inc,'s Testing Itfiernationa,l contains news on testing equipment for improved quality control and the latest research and product developments from the United States and abroad, Instruments described are: TLMI release and adhesion tester, Brown expansion meter, automatic composite sampler, WIRA roving bevelness tester, mini-meter, maturity meter, hazemeter.
Mon From Clqdwood
Eekstrom Plylvood's Cladwood exterior overlaid partieleboard is the subject of a spec sheet. The sheet illustrates eight FHA approved sidings in Ta" and. 5/a" thicknesses. Included are finish recommendations, application instructions and product specs.
Hqrdwood Progress
Objectives, purposes, types of membership and industry programs of the Imported Hardrvood Products Assn. are described in the booklet This Is IHPA. The IHPA serves the industry with promotion, information and eommunications. It represents over 85 imported hardwood products companies rvhose sales volume equals over 85% of the total market for their products. It provides representation in Washington, D,C., claims assistance, statistical reports, ocean freight tariffs, library serviee and an industry newsletter.
Plocing Equipmeni
A pocket-size booklet describing the Case line of concrete pumping and placing machinery is obtainable either from Case dealers or J. I. Case Co. It includes highlights of Case concrete machinery, manufactuling, engineering and fleld-testing facilities and explains the Case modular concept which permits the pumps and booms to be mounted on a new or used truck of suitable capacity.
Get lf On
The Naked Hou,se by Anne Cain, is a design guide to decorating with paint and color from PPG Industries. It contains insights into dscoraf,ing from start-small undertakings, to nothing-to-lose projects, to shoot-theworks efforts that change moods, erase drabness and transform uninspired areas and furnishings into decorative assets.
Poslttons wanted 251 a word, mlnimum 22 words (22 words : $5.50). All others 35/ a word, min. 20 words (20 words : $?,00). Phone number counts as one word. Boxed ads $1 extra. Fancy headllne or borders $2 extra. Box numbered ads add $1.

HEIP WANTED
MANAGER NEEDED for Pre-cut and packaging plant, 25 miles north of Santa Rosa. Salary open. Resume to box 74, c/o The Merchant Magazine.
LUMBER OFI'ICD sales personnel, experienced in inland species, Sales located at mill. Salary commensurate with qualifications. Equal employment opportunity employer. Reply Couins Pine Co., Chester, Calif. 96020. TeI. 258-2111, area code 916.
MATERIATS WANIED
LUMBER WANTED
Twisted and weathered Douglas fir. 3 x 4 and wider by random lengths S4S. 4 x 4 and wlder by random lengths S4S. Cau Hunter Woodworks (213) 715-2544 & (213) 835-56?1.
GlassfiffEcd Advcntfls@mnemtis
BUSINESS OPPORTUNITIES
WANTIIDsmall, fenced lumber Yard with sheds in alder, maple and hemlock area. Write P. O. Box 566, Santa Monica' Calif. 90401.
SO. BAY OI'I.DRS
NEXT TO South BaY Redwood's Orange, Calif., distribution yard we have for lease approx, 6 7/3 acres. All black topped, fenced wlth a 5 car AT&SF spur' 2SSt frontage (on Glassell St.) x 925' deep. Zoned M-2, Telephone Max Barnette (?14) 637-5350 or (213) 860-??91.
FANTASTIC BUSIl{ESS ()PP()RIUNITY
ARIzONA-White Mountain Area
For Sale: Retail lumber Yard, fuuy equipped, with annual sales of approximately $72 million. Located in a beautifuI recreational area experiencing tremendous growth. Profit potential unlimited. Write P.O. Box 1168, Tucson, Arizona 85702 or caU (602) 623-4705.
FOR SALE-Wholesale, retail building material warehouse located in the San Fernando Valley area of Los Angeles. Write box 75, c/o The Merchant Magazine.
Names of advertisers using a box number cannot be released. Address all replies to box number shown in ad in care of The Mercha,nt Ttf.agazine, 5?3 So. Lako Ave,, Pa8adena, Calif. 91101.
I)eadline for copy is the Z0th, To call In an ad: (213) 792-4098.
SERVICES OFFERED
JOHNNY THE LIj:NIBER LOAD SIGN PRINTDB
Specializing in danger flags, sideIoad signs, Job cards, etc. John weiler's Printing, La42 W. 169th St., Gardena, Calif. 90247, Phone (213) 676-7522 or 323-7606,
LUMBEB IIAULING
c-Q TRUCKTNG CO., (213) RA 3-6557 and RA 3-2L5A,1]..51 Telegraph Road, Los Angeles, Calif. 90022.
POSITION WANTED
E](PERIENCED RDTAIL IUMbETMAN would like to locate in northern Callfornia. Resume on request. Write box ?3, c/o The Merchant Magazine.
Complete Custom Milling Facilities' We like them BIG!
two timber sizers . large timbers & wide sizes our specialty large matcher with profiles . resawing, fence cufting . himming timbers: square, bevel
NNtrRGHANT NflAGAZINtr BUVtrRS2 GUIDtr
LOS ANGELES
tur,rBER AND tuMBER pRoDUcIs
Al P.lrcc Compony .....-....--...-...........(21 3) 626-5601
r' . Amcrlcon For6t Prcductr, TW&J Dtv...(2131 773-9200
Americqn Forosl Producls.
Eouqh For.lt Products Cqrp.--.........-....(2131 330-7,a51 bc Cosodc, Union lumbor Rcslon..(7l41 511.0611
i: - Connor lumbcr Solcr ...-..-....,..........-l2t3l 289.6169 l; Coc Had t unbqr & Plywood ..............(2131 834.5261
CowonForettlndurlricr.,-.....--..---.........(2131451-5601
' Eckttrom Plywood Cqp, -.........-...-...(2t31 233-t228 :. Er:lcy & Son, D. C. ..-.......,...--............(2t31 RA 3.tt47 '
Eubont & Son, t. H. ...-............--........(2t3) 628-3987
Eugsnc.WilllomctiolumberCo......----(213167g-656g
ForWestFirSqlq..----......,-.-.-.-.....--...-(2t312.45.3131
Fif & Plnc lumbcr Co. .-...-..-..-.---...---..(2131 Vl 9-3t09
Founloin lunbrr Co., Ed............---......(2t31 fU 3-t3Sl
; Fremorf For6t Prcduct3 .-----____--..--(213) RA 3.9643
GollchcrHordwoodCo....-..-.-...--...----(Zl3lPL2.O796
ceorglo-Pocific Corp. (lumbcrl -.--......(2131 686-O9tz
Gorglo-Pocific Corp. lPlywmdl ....-..-..(2t31 968-5551
Georgio-Pocific Corp. ..-....-...---_._.--.----(213) 686.t580
Hcxbcrg Iumber Sola .--.....-......-.......-.-(2131 775-6107
Hill Lumbcr Co., liox .---...-..------.--.---.(2lg) l U 4-2610
Hoovqr Co., A. t. ----..---.-..-....----.--.._...-(2131 293-9079
Huff Lumbcr Co. ......-..........-..........._.-..(2t3) Sp 3-4846
, Hueh6 Lumbor Sotor Co..-[2t3] 215-5553 & 211-Sg1O
lonc.Stqnton lumbcr Co. ..-..-..--....-...(213, 968-9331 '
Morquort-WolfelumbcrCo....-.....-......(2131625-1191
Mutuol Mouldins qnd lunbcr Co.......(213) FAI-0977 ', Nrth lumber Sota, A. W. ...........-..(2t31 972-I2gO
rl O.good, Inc., tobcrt S. .....-------..-..---...-(213) g82.8278
:,. Pocific tumber Co.. Thc ....................(2t3) CU 3-9OZS
,, Pon Atiotic Trodins Co., Inc. .---..-.......12131 269-2t21
* fgnbcrthy [unbcr Co. .---............---.--..(213) LU 3.,t5il
Philipr Iunbu So1s..........----.-.........(S05] 495-1083, (213) 889.3340
Potlotch Forctrt, Inc. ---.-_.--............-.(213) 629-9102
Rolondo Lumbcr Co., Inc. ------.---..(213) ZEnirh 9-8843
, RoundrLumbcrCo......-----...-.-...-.........-(213)686-09ll
., Rccl lumbrr Ssvlcc ...-............-.--..(2131 232-5221
-
Sinmons Hqrdwood lumbor Co. --........(2131 723-6156
Simp:on Buildins Suppty Co. .-.......-..--(213) 773-Bl7g
South Boy Rodwood Co. ...........-..-..-.(2t3) 960-7791
South 8oy lcdwood Co, ...........-...(Zt4t 632-5350
Slohl [umbcr Co. .......-.-...................(2t 3] AN 3-68,t4
, Siondqrd lumbcr Co., Inc, -.--..........----(2131 685-,to4l
Summit Lumbrr Co. --.............-.-........_---(213) 636-5715
Swqncr Hordwood Co. -..-.........-----..----(2131 215-5761
Sun lunbcr Co, --....-.--..............-....-----(2'|31 83l.0Ztl
Tqcomo Lumbcr Sotc, lnc. ..-.-..--...----(2131 MU | -6361
Twin Horbon lunbcr Cc. .--.-..----_-----(2131 625-9t33
, Unilcd Wh|s, Lsmbcr Co. .---.--..-.-.-.-l2l3l OV 5-5600
Unitad Stqt.r Plywood Corp. -......-----..12t31 tU 3-3,14t
. U.S. Plywood Corp, (Gtcndotc) .-..--....(2t3, Ct 4-2t33
U.S. Plyw@d Corp. (tong Srochl ..............-.HE 2-3901
Voncc Iumbcr Co, ......................._...(2131 968-S353
Wcndllng.Nothon Co. ........................(2tg) CU 3.9OZS
Wqrcrhqcurcr Compqny ,----......-.....--..(2131 Rl 8-5/t5l
, Wor.hourc (Anoh.lnl -.....-.....-....-...(7t 11 712-5590
' TREATED TUA.IBET_POTES-PIIINGT.TIES
Koppan Conpqny ...(2131 830-2860
lr6t.d Polc Bulldr[, Inc. ..--.........-...-(71 11 986-1166
l{l U.woRK_DooR9_l{ou LDt Ncs_
BUI I.DtNG A.IATERIAI.S_PAINT-.+IARDWARE_ETC.
Am.rlcon For6t Productr, TW&J Dlv.,.(213) 773-9200
Ecl.Alr Door Co. .(2f3) CU 3-3231
Bcllvmd co., Tho .-----------.......(2t31 694.3601
B.vdly rrlqnufGturing Co. ..-....---...-.-.-(213) 255-856t
Cqry.d DooE, Inc. .--..--.---.-_--_.....(213) 576-251s
Curtom llllb, Inc. ....--------.......(2t3) 330.06,{9
,. Dcft, Inc. .............-............................._.(2131 775-2376
Johnron Pct-Dor, lnc. ..--.----..----...12131 319.1971
, Poly Dctisn, Inc. .-.......-...--..-.-.-......-----(2131 391-3712
_ SPEC|A! SERVTCES
Bcrtot Mfg. Co. .....(2t31 825.1t63
Goliforniq Lumbcr Inrp6cflod Scrlo(2131 NO 5.5/a3l
Chqrlcy'r Fcno Co. (2131 338-1529
CoqrtPlqnlnrl,lllt.-.................-........-(2t3lMA2.il8l
:i- CrytlolLonpPqrtt.......-....-......_...........t2t31938.3756
ii. Hunf*Woodworkr,tnc....-............--.l2l1l775-2511
i,', NqlPok Corp. .......(213) tu 3-t056
: So-€ql Connrrciqt Sh.l ..-...-..-___....(2t31 685-5tZO
{1, LUMIER HANDIING AND SHtpptNG, CARRTERS ,J. C-QTrucklngCo,.......-................---....t213t723.6551
SOUTHERN CAIIFONNIA
RIVERSIDE E ORANGE COUNTIES AREA
Americon Drcoroliye Productr -.-...----....(7111 623-8317
Amqricqn Forat Produ<tr, TW&J Div..-(213) lR 5-1550
Americqn For$f Producfr.
TW&J Div., (Cerritorl .............-..-...(213) 773.92OO
Ameri<qn Fot€st Producl!, A{t. Whitney Div., (Ccrritos} -.---.--(213) 773-9200
Amcricqn For$l Produclt, Silnqrco lnl. Div.. (Ccrritor| -----.--(2131 926-1321
Ecllwood Co,, The ---..--.....-------.--.-.---I7l11 633-92il
Boire Corcode. Union Lumbcr Resion----(71 11 511-0611
Fronon & €o,, Stcphqn
South Boy Rrdwood Co. ...--..-......-l2l3l 8A-7791
Twln Horborr lunbcr Co. ..--...-...----(7111 517-8086
U.S, Plywood Corp. (Sqnto Ano)..........(714) 838-7000
---.---171 11 832-0600
Moplc Bros., Inc. ..--..-...-..---.----...--.(2131 691-3771
lr{orquort-Wolfe lumbq Co. ........--..--..(213] 625-1 191

Pomonq Plonins Mill ----.------.----.---..-.l7l11 629-2563
South Boy Redwsd Cr. ....."..........17111 637-5350
sAN FRANCISCO
SASH-DOORS-Wt NDOWS-IAOU t Dt NGS
8UI IDI NG ATATERIAIS_PAI NT_HARDWARE-ETC, Amcricqn For6t Producfr, TW&J Div. (4151 PR 6-4200
Bcl-Air Dor Cp. ---,.----,........--...--.-.,-.(415) 697.1897
Boirc Corcodc, Union lumbcr R.gion (415) SU l-6170
Corved DooB, Inc. -.----.---.-.--.-.-"---.--.-..(415) 697-1897
Dousfqr Fir lunbcr Co. ....----...-.---.--(/tl5) DO 2.&27
Forsyth Hordwood Co, .--......-..,...-.....---.(,11 5) 282"01 5l
GeorsiePocific Corp. .....-........--.-.-.--.-(415) 871 -9678
Hqf inon l4octin Lumbq Go. ..-.-.--...-"-:(4,| 5) 167 -8110
Horbor lumbcr Co., Inc....--.....--..-------(415) 982.9727
Hissin! [umbcr Co., J. E. ..--------------(,115] VA 1-5711
Kellehcr Iumbcr Sol$ --------.-..----.--.----(415] 454-8862
Iomon Iumber Co. ----.-.....----...-.- --.--l1l 5l YU 2-1376
Pcific Lumbsr Co., Thc .....-...-------------(415t 771-17OO
Pqronino Lumber Co. .......-.........----.----(415) 421-5190
Pollotch Fq6tr. ln€. ......--...--.-.--.-..--(,115) 981-5980
Rolondo Iumbq Co., Inc. ........----.---.--.(,{15} 467-0600
Silmqrco lntcrnolimol (AFPC) -----------(41 5) 776-1200
Unitod Stotos Plyvocd Corp. -----------(415) JU 6.5005
Wendlins Nothqn Co. .....--..-....--.-.....(4151 SU l-5363
TREATED IUMSER_POI.ES
Koppcrs Co., Inc. ----..---....--....-.....-...-.-.-(4151 692-3330
Wcndlins.Nothon Cr, ......,--...-.......(415) SU l-5363
SPECIAI, SERVICES
Redwod Inrpecfion Scryicc ----------.---..-...-.-...EX 2-7880
GREATER BAY AREA
I-UM8ER AND IUMBER PRODUCTS
Amcricon Forert Produclt, TW&J Dlv...(4t5) SY 7-2351
Arcqlo Radwood Co. (Burlingqmc) --.---(415) 3,12.8090
Atkinlon-Stutr Co. ...,.-------..----.---.-..(4151 345-1621
Eellwod Co., Th. ......-......---................(,r081 356-2600
Bonninslon lunbcr Co. .---.-.-..---.-(4151 Ot 8-2881
Collfornio Iumber Sqle: .--....---..-.-..-..-.{415} 53/t-1004
Colifornlo Plyw@d Corp, .-..--........-.-..-(,fl51 652-5153 Col-Pqcific Solq Corp. --..933.0600 Gorgio.Pocific Corp. -..--.----.....-.-...-....--------..849-0561
Gaorgio-Pocific Corp. (5on Jorc) .......-.--...-.--CY 7-78O0
Goldd Got. lunrbcr Cp. .-------....(415)
NORTHERN CAI.IFORN
NNtrR@HANTT NNAGAZINtr BUVtrRSz GUIDtr
PACIFIC NORTHWEST STATES WASHINGTON
EUGENE Af Peirce Compony .-..-.--.-.-.-..-..--.----.---(503) 312-3663
EVEREIT
Sinpron Building Supply Co.....--.... .(2061 713-1222

KIRKIAND
Simpior Euildins Supply Co.......-...- ---12061 622'5098
toNGvtEw Int'l Popot Co./tons-B.ll Div. ....--'--...(206),123'21l0
iAOSES LAKE
Simpson Euildins Supply Co.........--.-..(509) 265-5050
SEATTTE
Ksler & Arioc., Clyde P. .....-.-..--..--.---(2061 525-7936
Georeio-Pqcitic Corp. -..,......-.-...-..-...-(2061 AtA,l-6838
lewir Co., Polmcr G, .--.--......-.-.-....---..(2061 621-6651
Simpson limbcr Co. -...---.---..-..-.....--.-(206l r U 2-2828
Tumqc Iumbcr Co. ......-.----.-..--.-.....-..--(206) Al 3-2260
U.S. Plywod Corp. -..-----.--.-..-.....---...(206) PA 2-6500
Weycrhoeurcr Co. ...-...--....--...-..-..-..-.-(206)
Eugene-Williom6tle lunbcr Co. ........(503) 345'0.|'ll
Fremont For6t Produ(tr ......-....-...-.-....(503) Dl-3'9267
Georsio-Pccific Corp. -.-.-.--..---...-.'..(503) 3'15''1356
lnlond Lunber componv-.-'-...'.....-'..---'(503) 312-8211
lwin Horbori Lumbef Co. ...............--{503} 312'6579
WHITE CITY Ameriron Forsit Produclr, TW&J Div...(5031 312'5128
U.S. Plywood Corp. -....-......-.-.......---..-(503) Dl 2-llll
Weyerhoeuser Co. .-..--.--.......--...-...-.---.-(503) 3/t2-5531
GRANIS PASS
Twin Horbors Sqles Co. -.-..-.-...-..........-.(5031 179-1656
IAKE OSWEGO
Arthur A. Pozzi Co. (503) 636-8133
Potlot.h Foresis, Inc. .......-...-..-..,......(503) 635-35,11
MEDFORD
Fountoin Lumber Co., Ed ---------..-.--,--..(503) 535-1526
Wendlins-Nothon Co. -...--....--...-....-.-.--(5031 772-7063
PONTIAND
Boise Coscode, Union Lunber Res.....(503) 221-7250
Dont & Russell, Inc. .-.....-...-....-....---....(5031 CA 6-231 I
Engincred Softwood Produch ..-.....{503} 228-2356
Evont Productr Co. -..--..--..-..-...'.--..--..--(503) 222'5592
Fors3t Fibor Product3 Co. ---.---...--...-.-.-(503) Ml .l-9158
Georgio-Pocific Corp. -...-........-.-...--.----1503!- 222-5561
Po.omino Iumber Co. .---..-...---.---..-.-..-.(5031 223-1311
Potlolch Forerts, lnc. ....-.---.."--...-----.(503) 292-9105
Publishers Poper-Times l{irror .-,-.-.-..(503) 771 -l l6l
Twin Horborr [umber Co. ...--..---.----.---.(503) 228-1112
Tumoc Lumber Co. ..,.-.....--.-...-.--.-..-----(503) CA 6-6661
U.S. Plywood Corp. ................-..........-(503) CA 7-O137
Weyerhoeurer Co. -....-..........-.--.....--.-...(503) 226-1213
RIDDTE C & D tumbcr Co. ..-...-.-.--.............-,---.-(5031 871-2211
COOS BAY Co6 Heod lumber & Plywood..-.....-.-.(5031 267-2193
coRvAtus Con-Fob Equipment Co. .....-....--....--.... --(5031 7 52-29 55
COTORADO SPRINGS U.5. Plywood ........--(303) 636.5021
DENVER U.S. Plywood --,.------I3O3l 222-1751
Rcrerye Supply Co. -.---...-.-..-(303) 892-5588
I
SATEM
U.5. Pfywood Corp. ....-..-..-...,..........-..(503) CA 7-O137
7,t6-8,t1 I
OBITUARItrS
RAYTIO]III II. BERRY
Raymond E. Berry, retired former owner of Scott Lumber Co., died February 28 in a Redding, Calif., convalescent hospital. He was 73.
In June, 1968, Mr. Berry suffered a severe stroke while on a business trip to New Jersey. He had been hospitalized eonstantly until his death.
A successful attorney from the east, he came west in the late 1980's to dispose of timberland owned by eastern clients, Since there was no market for the lands, he sold logs to George Scott who had just opened a lumber mill. Mr. Berry incorporated and personally took over the operation of Scott Lumber Co. in 1938 when it ran into financial difrculties. He retired a few months prior to the sale of the company to Publishers Forest Products in 1968.
Mr. Berry is gurvived by his widow' Justine; daughters, Mrs. Alice Stone, Mrs. I{elga Ashe, Mrs. Daphne Bradley and Mrs. Sylvia McOready; and seven grandchildren.
PllltllP G0sstlil
Phillip Gosslin, a wholesale lumber broker and for many years a traveling salesman in Northern California, died February 9 in a Walnut Creek, Calif.' hospital. He was 67.
Survivors are his widow, Lorraine Gosslin; son, William; daughter, Phyllis; brother, William; and five grandchildren.
ARTHUR S. Mcl(lNl{EY
Arthur S. McKinney, pioneer western lumberman, died in Lu{kin, Texas, March 1. He was ?5.
Mr. McKinney was sales manager for Monterey Bay Redwood Co., Sa,nta Cruz, Calif., in 1928. On August 1, 1932 he opened Willow Glen Lumber Co. in Willow Glen, Calif., (now part of San Jose) and founded McKinney Ha.rdwood Co. in 1945 with his brother Stephen Austin McKinney as general manager at Los Angeles.
Mr. McKinney is survived by his sons, Verlon and Austin and grandsons, David and Gage.
SID PROUTY
Sid Prouty, with Tynan Lumber Co., Salinas, Calif., for 40 years, died January 2L aftet a short illness.
He was a member of the Lumber Merchants Assn. of Northern California board of directors.
Mr. Prouty is survived by his widow, Grace; a son and a daughter.
CT|)YD H. GIRI{ER
Cloyd H. Garner, general manager of San Joaquin Lumber Co., Stockton, Calif., since 1939, died February 16 alter a, short illness.
He was a part of the lumber indus-
try since the 1920s beginning work for Viney-Milliken Lumber Co. in Burbank, Calif. He managed yards for the Ilayward Lumber Co. in Escondido and Santa Ana and traveled for a year for their branch yards before moving to Stockton.

Survivors include his widow, Eunicel son, Cloyd, Jr.; daughter Verna Mae; brothers and six grandchildren.
l0Hll L wHlIE
John A. White, employed bY Jones Lumber Co, Portland, Ore., has died. He was 104.
Borrr in Pison Cove, Tenn., Mr. White moved to Oregon when a bPY. He worked as a water boY on a railroad before becoming a millwright. He received greetings from Pres. Johnson in April, 1966, on his 100th birthday. On his 102nd birthdaY, he receiv€d greetings from then-Gon Mark Hatfield.
Mr. White is survived by his sons, Vern and Rohley; stepson, Oliver; two stepdaughters, Minnie Mae Mack and Beulah A. Mack, five grandchildren and eight great-grandchildren.
Tirere's nothrrg new about "specials" in the lumber business. But:tt Inlancl we ve startecl a special llrogram to g ve our custonrers a better pricc on most stanclard lunrber requircments. Wc call it "Unitization." By pre packaging iumber into rar nclom length units, we reduce handlrng costs. The:rvings are passecl aiong to our cLrstomers. AncJ it also means we can {ill customer orders even faster. Unitization is one goocl reason for clorng business with Inland... but there are a lot nrore.
We are direct mjll shippers. Our inventory of competitively priced West Co.r*t forest Irrorlur t> is tho l.rrgest ,n Southe"r e ,ri forn ..r. Wo nave cornplele millrng facilities. Besrdes lunrber', we handle a full line of other builcl ing supplres.
When you are lookjng for a wholesale lumber company th:rl believes jn giving its customers service. not competition. call Inland.

Phone: (7L4) 783-OO2I
219OO Main Street, Colton, California92324
Orange County Office: (7L4) 832-0600
L422 East Edinger, Tustin, California 92680
We give our dealer customers a better price through "Unitization"
"The Dealer's Supplier - Never His Com petitor!"
