Merchant Magazine - April 1970

AMERICAN FOREST PRODUCTS

Only the name is different. The quality products, the prompt service, the friendly salesmen you've known for years are the same. Manufacturers and distributors of lumber, plywood, millwork and other fine products for the construction industries. Since 1910.

The National Home Improvement Council was created for the sole purpose of expanding the remodeling market. As the representative of all segments of the industry-builders, dealers, contractors, manufacturers and associations-it encourages home owners to enjoy better living through home improvement.

N.H.LC. meets with FHA, congressional committees and industry leaders on your behalf to recommend programs to stimulate home improvement.

o It holds management clinics for local businessmen to help them create successful home improvement promotions.

It publishes remodeling training manuals, reports industry trends with a newsletter and has distributed thousands of training courses to remodelers by mail.

Through a comprehensive public relations program, it reaches national magazines and countless newspapers with feature stories on the advantages of remodeling.

. It distributes booklets by individual industries directed at increasing the total home improvement market.

In cooperation with you, N.H.I.C. can set up a program to stimulate home improvement in your area. N.H.I.C. will provide full details on such promotions as a home improvement school, special newspaper sections, a Home Improvement Time and many other promotions. By displaying the National Home Improvement Council sticker on your door, you reap the benefit from a nationwide program which directs home owners to N.H.I.C. members as reliable home improvers.

It helps you make more sales and profits by giving you an opportunity to work with other leading firms on the industry level. You can use the Council as an advisory service to keep abreast of developments. participate in education, publicity, promotions and public service programs. In short, it is the quickest way to develop more sales and profits in the multi-billion home improvement market.

Fill out the coupon below for further information about the N.H.I.C. and your free copy of "The Challenge of the Great Society to the Home Improvement Industry."

The acti|ities olN.H.I.C.are supported by the lollowing orgarrizations, among others:

.4,bitibi Corporatlon

Alcoa Building Products, Inc.

Aluminum Siding Association

American Gas Assoclation, Inc.

American Plywood Association

Andersen Corporation

AYco Security Corp. & Affillates

Belter Homes & Gardens

Bird & Son, Inc.

Philip Carey Corporalion

C€rtain-teed Products Corporation

Edison Electric Institute

Dlectric Healins Associalion, Inc.

Evans Products Company

The Flintkote Company

F-ormica Corporation

GAF Corporation

Gas Appliance Manufaclur€rs Associalion

Georgia-Pacif ic Corporalion

Globe Induslries

Home Improvement Marketing

Consultanas, Inc.

House Beautiful ltagazine

IDS Cr€dit Corporation

Johns-Manyille Sales Corporation

Kaiser Aluminunr & Chemical Sales. Inc.

Masonite Corporation

Middle Atlantic Lumbermens Assoclation

National Gypsum Company

Natlonal Lumber & Buildlns Material

D€alers Association

Owens-Corning Flb€rglas Cotporatlon

Sears, Roebuck & Company

Standard Screw Company

'fhe fappan Company

United States Gypsum Company

U. S, Plywood-Champion Papers Inc.

Westin ghouse Electric Corporation

weyerhaeuser Company

\{hirlpool Corporation

11 East 44th Street, New York, N.Y. 10017

ln 1969 approximately $13,000,000,000 was spent tor home modernization. Sources indicate a $69 billion backlog of modernization exists in the United States, with an additional $16 billion developing each year.

Gentlemen: Please send me additional information on how I can capture my share of the upcoming $14 billion home improvement market.

Publlsher A, D. Bell, Jr.

Eilltor

lornorly CAIIFORNIA LUMBER MERCHANT Accuror. aaolvsis ond tadvot aa||t sina 1922 APRlL, 1970 V0tUltlE 48, tl0. 10

nmmnfIfmmf||||||||||liimi|||ll||||||MAJ0RNEwsandFEATURES|||||Il|||ll||lliiiiiifiiiiiimM

NEW "$1 MILLION +'' STORE OPENED BY O'MALLEY IN PHOENIX

INDUSTRY VETERANS HONORED BY CLUB AT DINNER-DANCE

IMPORTERS' CONVENTION ATTACKS INDUSTRY PROBLEMS

SWINGING INTO THE '70s THEMES WAREHOUSE OPENING

BENDIX PLANS TO BUY AMERICAN FOREST PRODUCTS CORP.

UPCOMING ARIZONA CONVENTION LOOKS A WINNER

SAN FRANCISCO HARDWARE/HOUSEWARES SHOW A HIT CLUB PERFORMS ANNUAL CONCATENATION RITES

FOUR CLUBS JOIN TOGETHER TO HONOR THEIR BOSSES

LMA CONVENTION THIS MONTH WILL BE ONE OF THE BE,ST

WESTERN WOOD PRODUCTS ASSN. PICKS UTKE AS CHIEF

FUTURE OF THE SINGLE FAMILY HOMN QUESTIONED

FIRM'S DEALER VAN PLAN IS EXPANDED AGAIN

David Cutler

Aesociat€ Edltor and Advertising Productlon

Richard Heckman

CirculatlonGayleDepartmcntPetterson BEPRESENTATfYDS

NOR,TIIER,N CALIF'ORNTA & PACIrIC NORTHIMEST

Cal Wood, advertising and news, 5 Genoa Place, San Francisco, Calif. 94133. Phone (415) 391-0913. San Franclsco Billins Office, 2030 Union St., San Francisco, Calif. 94123. Phone (415) 346-6006. SOUTHERN CAIITONNIA

Teil Tlsg, advertising and news, 5?3 So. Lake Ave., Pasadena, California 91101, Phone (213) 192-3623 or (213) 792-4098.

NEW YOIII( Billinssl€a & Ficke, fnc., 137 East 36th St.. New York. N.Y., 10016.

}IIDWEST

Richard Heckler, advertising and news, P.O. Box B, Xenia, -Ohio 45385. Phone (573) 312-6471.

WESTERN LUMBER & BUILDING

MATERIALS MERCHANT Is pub. lished monthly at 5?3 So. Lake Ave,, P&aadene, Calif. 91101, Phone (213) ?92-3623 or (213) 792-4098 bv Californla Lumber Mefchant, Inc. Please address all correspondence to Edltorlal Offices. Secondclass postase rates Dald at Pasadena. -Callfi. and dddltional offices. Advertising rates upon request.

SUBSCRIPTIONS

Change of Addres8-Send subscrip- tion orders and address changes to Circulation Department, Western Lumber & Buildlns Materials Merchant, 573 So. Lake Ave., Pasadena. Callf. 91101. Include address label from recent issue if possible, Dlus new address and ziD code. Subscription Ra,tes-U.S., Canad.a, Mexico- and Latin America: $4one year: $7-two years; $9-three year3. Overseas: $5 - one year; $8two vears. Sinsle copies 50c. Back coDles ?5a when available. ?lie Merchant Ma,gazine serves thg members of the: Arizona Retail Lumber & Builders Supply Association. Phoenlx: Lumber Merchants Assoclatlon of Northern California. Los Altos: Montana Buildins Materials Dealers Association.-Helena: Mountain States Lumber Dealers Association, Salt Lake Citv and Denver: Lumber Association of Southern Callfornia. Los Anseles; Western Building Materiaf Associatlon, Seattle.

THE MERCHANT rs a;n independent nxd,gazine published monthly f or those members of the lumber and buitding materials industries who need and u;ant factual, accurate neuts and an obiecthte analEsis of etsents d,nd products of concern to them in business.

#406 $49.50

#613 $17.95 factory lisL

CoaverF any manual sys- tem to automatic. In- stall i! lcss thatr five minutes. Completely waterproof-adjustable flow control-24 volts.

SPRINKLER EOUIPMENT becomes exciting &.more profitable when your: customers know you stock and disp

CALL FOUNTAIN F'RSI FOR LAMINATED TIMBERS!

Just one number to dial and you have a team of specialists who can give you immediate answers on price, delivery, building codes, certifications and dozens of other technical questions that can affect your quote on laminated timbers. lf you need quick service, we can deliver the highest quality timbers from our local manufacturing plant in a few days. Where the quote is tight and you have a longer delivery time, we can get you the best combination of price and delivery from northern American Institute of Timber Construction laminators who work with us regularly' Once your order is placed, it becomes our problem to follow-up on shipping dates, handle transportation and assure proper certification. We can also arrange for on-site erection equipment and installation of the timbers if your customer desires. For the fastest, most economical way to sell laminated timbers, call Fountain first!

The $13 Billion Morket ond You

nNE of our favorite rites of Spring is our anV nual urging of all concerned to get with it and get all you can out of the May is National Home Improvement Month promotion. It is one of t h e best of its type in this or any other industry. Anyone who doesn't take part is paying for his folly out of his own pocket.

In our February Hard,ware/Housewares: 1970 issue we had a feature telling of the sales portfolios and advertising program files available, what they cost and where to get them. We took the time and energy to compile and present this information not because we make a dime off it, we don't, but because we are so strongly convinced that anyone in our industry should be an enthusiastic partner in the National Home Improvement Month programs.

Impetus for the whole program comes from an organization called the National Home Improvement Council. It was formed a number of years ago by representatives of all segments of industry that could benefit from increased home modernization, dealers, builders, contractors, manufacturers and associations,

Funding the NHIC are such giants as Abitibi, Alcoa, American Gas Association, Bird & Son, Certain-teed, Edison Electric Institute, Flintkote, Georgia - Pacific, IDS Credit, Johns Manville, Kaiser, Masonite, Owens-Corning, Sears, Roebuck, U.S. Plywood, Westinghouse and many others.

NHIC is active in many areas, meeting with FHA, congressional committees and industry leaders to stimulate home improvement. It holds man-

agement clinics for local businessmen, publishes remodeling training manuals, reports industry trends with a news-letter and distributes remodeling training programs by the thousands through the mails. Its comprehensive public relations efforts push home fix-up in national magazines antl countless newspapers.

In cooperation with you, NHIC will set up a program in your area. They will give aid and counsel on creating home improvement schools, special newspaper sections, and the like. By displaying their emblem at your business, you tie in with the entire program.

Sources indicate that about $13 billion was spent on home modernization last year. A $69 bil. lion backlog of modernization exists now, with an additional $15 billion expected to develop each year. We think the program should be one of your rites of Spring too.

A New Column for The Merchont

We are very pleased this month to present the first in a regular series of columns by Wayne Gardner, executive vice president of the Lumber Association of Southern California.

Wayne's extensive background in the industry and his knowledge of it insures readers of his column of an incisive, intelligent appraisal of what's happening in the West's biggest market. The first column is on page 30 of this issue.

It is an important addition to The Merchant and one we know you will enjoy reading.

l||llfil'$ l|Pil

Equipment orders! Although we have a freight fleet of over 67,000 cars and over 1300 modern locomotives, we believe even the best can be made better. In the last five years we have invested $598 million in new equipment - and will start 1970 with $146 million more. Already in operation are the first of the new 6600 hp "Centennial" locomotives, the most powerful in the world. Power to speed tomorrow's commerce. To step up schedules. To keep freight on the go 'round the clock, in any terrain and weather.

Whatever you ship, you can depend upon Union Pacific for the hustle and muscle to meet your particular needs.

!:!t 1i :;Fl t,u ii: *; # i$* ilh, i,1

In their new installation, the Arizona firm spent $750,000 to replace its oldfashioned lumber yard at 2626 E. Indian School St. with the three-quarter-acre building. And then it put $500,000 more into new merchandise.

All of this outlay is aimed at boo-.ting the store's $1-million-a-year share of the general consumer market for building materials.

Sfory qI d Glonce

Departmental approach, streamlined staffing and complete stock covering every home need gear Arizona merchandiser to gross from $7t/z-5 million in opening year.

"W'e expect a $1.5 million gross in the first year, but it could go to $5 million," forecasts Virgil D. Hunt, Jr., O'Mallev Companies' director of corporate planning and marketing.

He and Dean A. Drake, manager of the O'Malley retail division, explained the merchandising concept this way:

."We wanted to give our customers an attractive place one that your wife would like to come to when she picks materials to redecorate your home, to plan and buy a new kitchen or to do other remodeling.

"With the present tight money, we feel that many people will be improving instead of buying new homes and we want to sell them the things to do it with. Our

Wcslern

tumber

New"$1 million+"store opens

only regret is that we didn't start a year sooner."

Now all of this improvement isn't aimed alone at providing a plush atmosphere.

"The traditional type of building materials operation required a clerk to take one customer at a time through all of his purbhases," explained Hunt.

"Even if you could find that many clerks, the costs would be prohibitive. So

there were delays and high costs even at the best.

"We are departmentalizing with an expert in charge of each. The customer moves around, the sales people stay put."

Heart of the new concept is an information center in the main lobby, where knowledgeable staffers direct customers to the assistance they need.

The departments range from paint, car-

pet and wallpaper through hardware, plumbing and tools to built-in houselold appliances and fixtures and complete kitchens, baths and storage roonls.

What became of the old lumber yard?

It is divided into two departments: One for the general public and the other for contraciors and ot}er volume buyers.

For the general public, the lumber area takes only a small portion of the new Ja-

General hardware department.

Sll0P (|eft, L{) are Frank Davis, sec.-mgr., Arizona Retail Lumber & Builders Supply Assn., John O'Malley, president, 0'Malley Companies and George

Daggett Phoenix contractor. Center: Dean Drake, gen. mgr. ot the 0'Malley Building Materials Div. Right: Verdun Parker, mgr., 0'Malley Building Ma-

terial Center and Eldon Schwabe, store mgr. Knowledgeable staffers direct customers to departments ranging from paint to appliances.

cility. Instead of carloads of 2x4s and other dimension lumber in sheds. there are vertical racks that hold a few boards each of all common sizes, every one price-marked.

The customer may pick from the racks or get a board with the help of a clerk. It is about like buying a piece of meat in a supermarket. If what you want isn't there, you get help.

For the contractor who buys in large volume, there is a section with its own entry. A special stafi handles the work in technical terms of board feet and dimensions without t}e distractions of do-it-yourselfers wanting a board or two for Fido's kennel.

The lumber yard proper, with its series of six shelters for stacked lumber, occupies the rear of the 6r/z acres. Conventional methods are being replaced by forklift stacking and other power handling.

Customer trucks move directly to the storage areas for loading.

A nursery is being added to the general consumer lines. The facility, at the west side of the new building, will be an outdoor area for plants and equipment for landscaping and care of lawns and other plantings.

In addition to the retail and contractor building materials business, the facility includes offices of the O'Malley companies retail division and iis stafi of 20 persons.

The store and building materials complex will have 50 employees under Verdun Parker, who managed the original O'Malley store at the site.

Training of the store employees to handle the new merchandising plan is a major undertaking, Hunt said. The job is being done initially by the executives in charge ' of each departrnent. As rapidly as possible, factory and product.representatives will be

(Continued on Page 48)

Check-out section of store.

Vtll{D(ly{LESS IlESlGl{, except for overhang-shaded entrance, gives starkly modern look to exterior. Note Saguaro Cactus, an Ar.izona trademark, by driveway.

Nursery department.

bloek r-rrogie

Black Walnut's unique color and character are bringing it back as a favorite for furniture, paneling and wood carving. Little wonder. Its combination of workability and beautiful grain are hard to beat. This is just one of 52 exoertly selected hardwoods at J, E. Higgins Lumber Company, which offers Northern California customers 7 million ft. of kiln dried lumber and over 200,000 sq. ft. of warehouse.

A lumber for every purpose.

Industry Veterans Honored

A TRIO of vintage lumbermen were honI r ored with a tribute by the Los Angeles Hoo-Hoo club at a recent club dinner dance.

Dee Essley, LeRoy Stanton and Harvey Koll were cited for their manv vears of activity and service in the industry.

LeRoy Stanton, 80, latel showed club members personally how a fox trot should be danced.

The event turned out a larger than average crowd, according to club president Don Stobaugh.

The party is an annual club event.

AFIER Dltll{tR coffee and (1) Hugo & Phytis Mitler, Jack & Gerry Millikan. (2) Ken & Dolores Coleman. (3) Xabie & Harvey Koll. (4) Bob & Vicky Reagan. (5) Ruth & Dave Stewart, Lou & Betty lilarkwo-rth. (6) Bill & Edna Fox. (il Leona & Willy Swanson. (8) Stan & Vivian Mago. (9) Norm & Dorothy Wen-

dell. (10) lda & Don Stobaueh. (11) Al & Dorothv Rankin. (12) Xabie Koll, Leioy Stanton. Marearei Croark, Dee and Ada Essley. (13) Lillian & Emil-Lus. (14) "Sully" Sullivan & fiiend lrma. (15) Frank -& Barbara Quatt'occhi. (16) Coleen & Wayne Gardner. The dinner dance always draws a good crbwd.

This Store Sells lumher. o. Dog Food... ooo and 91998

Other ltens

ENTRANCE...WoTd & Horrington Home lmprovement Center, fT'S Ward & Harrington's Home Improvement Center in I Fullerton, Calif. It covers 27,000 square feet-with an additional 13,000 square feet of covered lumber storage bays.

It's completely unique!

Walk into it, and you can buy any one of 10,000 itemsfrom pre-cut lumber to plumbing fixtures; power tools to peanut butter; antennas to automotive supplies; records to radios; paints to wallpaper; drill bits to dog food; and so on through a seemingly endless list of useful and deco'rative items for the home.

the poles are covered with plywood siding. Inside, perforated composition wall material is used between posts, but does not cover them.

What do Ward & Harrington officials think o,f their new building? This is what they say: "It's pretty and it's serviceable. We like it. Our customers like it, The pole and beam method of construction required only about one-half the time needed for other forms of construction. And cost savings were substantial."

Interior View , Showing Pressure-Treoted Pole Structure

The new buitding is probably the largest retail store ever built in Southern California using the POLE AND BEAM method of construction. With design assistance and major construction by TREATED POLE BUILDERS, lNC. of Ontario, Calif., the building's main structutal mdmbers are sturdy Cellon@ treated poles furnished by Koppers Company, Inc., spanned by laminated beams supporting the roof. Outside,

Why not investigate the POLE AliD BEAM type of construCtion when planning your next retail or wholesale outlet? TREATED POLE BUILDERS, /NC. will help you design it to your needs and take full cbarge of construction, using only the best of materials-such as KOPPERS pressure'treated woods that repel decay, termites and fire.

Call or wire today!

Btill'd.ers, 0ntario, Calif. Inc, 91762

lnporte

NE year ago, at the Imported Hardwood Products Association convenvention, prospects for the decade of the 1970s seemed excellent, so good that some wondered if they could possibly come to pass. They couldn't and didn't.

This year's IHPA meeting re-focused on the future. took calm stock of the underwhelming year just passed, and locked onto the now conventional wisdom that the first half of '70 will be slow, r'ith the pcriod of improvement coming in the second half. Those rosy {orecasts for later in the '70s still are widely current, however.

Supported by a strong brace of speakers, panel discussions and fun events, tlle l4th annual confab of the IHPA kicked off in Newport Beach, Calif., with the president's report by capable Greg Frumkin relating the strong progress the association has made in the last year.

New officers for 1970 are:

James S. Mackay -president

William K. Suiter .exec. vp.

Henry Dessauer --,.--\'p., plywood

Gunter Silmar --..,-.-.,--v.p., logs & lumber

Charlie Schmitt was re-elected to the expanded job of exec. secretary arrd treasurer.

AM0ilG IHE group (1) Evans' top men Walter Jennison, Monford 0r]off. (2) "Husky" Richardson, Eric Wagner, Lou Guerder. (3) Ed Stamm, Greg Frumkin. 6) Dick 0smudson, Eric Wagner. (5) Henry Dessauer, Vic kplan. (6) New president Jim Mackay. o) David Bell-Solter, J. E. Alexander. (8) Lou Massing. (91 Art Krause, John Vanguard. (10) Kit Durham, Ted Arai. (11) Jack Davidson, Frank Frampton. (12) Arnold Smith, Ted Arai, Kurt Gelbard, tlenry Fulcher, Greg Frumkin. (13) Joe Donley, C. A. West. (14 Charlie Schmitt. (15) Sol Karplan, l. M. Hoffmann. (16) Joe Durra, Gunter Silmar, Jack Baser. (17) Sol Kaplan, Ted Allen, John Osgood. (18) Ed Stamm, G. Arnold Smith. (19) Jack Butler, Bob MacMannary.

,nYention attacks prohlens

Fire Codes as they relate in the growing market of mobile homes was discussed by Francis Greenleaf, followed by Wells Fargo Bank vp. George Schmitz who gave the bank's view of inflation, past, present and future.

Past president John Osgood moderated a panel next on ooThe Good Old Days," a nostalgic look at the lighter side of business in recent years; midnight swims, convict suits, that sort of thing.

Consignee and consignor roles and rights and the authorities involved in claims and damages disputes and some of the settlements resulting were related in a good talk by Joe Durra.

' Following lunch and a film on the Orient, a transport panel, with Jerry Linares moderating was convened.

Making up the panel was Edward Anderson, Kerr Steamship Co., Al Herbold, Crescent Wharf and Warehouse Co., Alan Hsia. American President Lines and Patrick Stinson" Southern Pacific.

The panelists, from their particular vantage point, dealt with the myraid probIems of the movement of cargo from a foreign nort, entering the U.S. and then being shipped to a final destination via rail or truck. A major point of interest among the audience was improving the packaging and paperwork of the suppliers.

Increased use of containers was urged by Anderson, while Hsai thought increased cooperation and dialogue between shippers and railroads would be beneficial. Herbold counseled importers to have their suppliers properly prepare cargoes to avoid damage.

Murray Chotiner, a longtime associate of President Richard Nixon and presently part of the Nixon administration, was the keynote speaker.

Speaking on tariffs, and their effect on relations between nations. Chotiner relat-

ed the administration's policy favoring free trade and the problems and accomplishments of the Republican's first year in office.

Tropical Hardwood Conference and Future Conference was the topic of the following speech by John Yavorsky. Harry Aspinwall of the New York Mercantile Exchange, speaking on futures trading wrapped up the day's comprehensive package of speakers.

A Hawaiian luau, along with some freelance dance lessons by some of the less inhibited members brightened the evening hours.

Sfory dt s Glsnce

A wide ranging number of topics discussed; fire codes, inflation, how to avoid and/or settle claims, hardwood conference, futures trading, Japan's economy, a forecast by Evans' president Monford Orloff, the Philippine plywood industry and others . . golfi'ng, socializing and tours filled in the rest.

Next day, Mitsui Bank representative Yoshio Henmi related the amazing gains of the Japanese economy during the last decade and told of their plans and forecasts for the 70s.

.In a following question and answer session he artfully dodged the continuing questions of revaluation of the Japanese Yen.

, Monford Orloff, president of Evans Products, in his speech, said we would be lucky to hit 1.5 million conventional housing starts during 1970.

The total paneling market in the U.S., he related, was 3.8 billion surface feet. Surprisingly enough, he disclosed, 59yo goes into the residential renovation or repair market; only 16/o goes into new homes. The biggest paneling market therefore is easily the remodeling repair section, previously thought by many to be something of a sideline.

Ben Sanvictores later spoke to the group on the Philippine wood industry and how it has and will grow. He told how intraindustry cooperation is on the upswing in his country.

The embassy then put on a surprise performance of some of the folk songs o{ that country, by one of the top native performers.

A harbor cruise, dinner, golf the next day and a tour of Disneyland concluded the excellent convention.

Inciden tally -

Winners of the Woodpecker contest at the convention were:

Lumber: Frank Frampton, American Innational Hardwood, N.Y.

Veneer: Ben J. Ellis, George Bush & Co., Pordand, Ore.

Plywood: Mrs. G. Arnold Smith- Montclair Trading Co., Nlontclair, N.J. Frank Frampton won a putter for his golfing performance; other golf winners were M. Toba, George Sube, R. A. Reid and Ed Difani.

Its uniform color and soft texture have Iong made Ash a favorite with cabinet makers. Especially when they order from Higginswhere they know they can get matching mouldings and plywood nlrrs lrr"nher thiCkneSSeS up to 4".

This is just one of 52 expertlv qelpctpd harnlwond5 at J. E. Higgins Lumber Company, which offers Northern California cus tomers 7 million ft. of kiln dried lumber and over 2OO,0O0 sq. ft. of warehouse.

A lumber for every purpose.

Swinging into the '7Os

Srvirrgirrg irrto tht' 70. lht'rrrt'tl tlrt. tt't't'rrl ript'rrirtg oI a l,ie ll('\r (]r'olgia-['lcilic lillehorrst' irr (litr ol' lntlrrstlr. (.:llil. l'. l). lr.t'llv. lri'rttch rrgr'.. tlistlilrrrtioir tttgr.. lt,r-.!t'tl t Lrs,' to il(X) lot al at t'a tl,'ait'rs uttrl rt'tluootlrttttt to rllink. arrrl tlirr-

nrr'. \ rruttrl,,'r ol lriglr lt.rt'l t.rt crrlir,'s \i('r'(' ()n lrarrrl. irrr'lrrtling t'rt'r'rtlirr' \1,. Julilrr (.1r,'utlrarrr.

\ ll'orttoliorral (ilnr lvit. slr,rntr tlrat lr'lu't'tl lr,ru tlrt' filrn helps tlralt'rs st'll lrtrl rlisplav thcir parrcling prodults.

G-P BRASS (1) Bob Schmidt and Julian Cheatham, exec vp, G-P. (2) John Johnson, Tommy Poole, Sieghard Gruenberg, Bill Smith, Gerry Poole. (3) Paul Beilec. (4) Chuck Lember, Jerry Essley, Bob Bliss. (5) Stan Pion, Lee Sprowls, Jim Frodsham. (6) Pion and Ted Schaeffer. (7) George Myers, Henry Myers, James Tolle, Hugo Miller. (8) Jerry [ssley, Walt Ralston, Julian Cheatham, G-P exec vp., Bob Heberle. (9) Bob

Bonniksen, Jim Fair, Carol Rourke, Gordon Steck. (10) Bob Goetze, Abe Willis, who is actually a teetotaler. (11) Stu Russell. (12) P. D. Kelly, Ken Blakley, Bob Schmidt, G-P western regional mgr. (13) Bill Doherty. Wayne Mullin. (14) Shirley Marks. (15) Sully Sullivan, Don Stobaugh, Wayne Wilson. (16) Jack Muckey, Dick Bailey. (17) Phil Norton. Georgia-Pacific has been very active in dealer promotions.

Hehostimetoklll

Cought up in on oimless existence which offers few chonces for fun, mony boys turn to o life of crime. Your United Woy gift con help steer them right by providing counseling service, recreotionol opporiunities ond o sense of purpose. Pleose give them time to grow insteod of to kill. Your company gift, plu)a payroll plan, works many wonders

(rHe UNTEDWAY

by this vrce ontfibuted as apublrc sef

Photo contr bllod by Toni ManoOe'

SNfl@@TH SELLING

by George N. Kohn, Morketing Consultont Co)fighl-Gcorge N. Kahn

Selling Quolity

Today, a salesman is frequently afraid to mention quality to a buyer. It's become an almost unmentionable word. Instead he climbs on the price band wagon, igrroring the top features of his product. And when he can't compete in price he's lost. The sale goes by default because he couldn't muster up an intelligent argument for his line.

Manr- times the salesman lets himself be scared into harping on price by the prospect, who starts tossing competitive offers at him. Here is a case of ignorance feeding on ignorance.

Just because a biryer goes into the price routine does not mean that you have to follow suit. If price is not your strongpoint, brush his objections aside and concentrate on the quality aspects of your product.

IYHO BUYS OUATITY?

}\Iore people than you think. If cheapness were the only factor in selling everyone would own the lowest priced automobile. dress in shoddy clothes and buy the least expensive furniture, jewelry, sporting equipment and education.

The prospect you call on may be a tough bargainer but look around his plant. You'll readily see that he didn't buy the cheapest equipment he could find.

There are many buyers today who have stuck with high quality merchandise for years and would not think of changing despite all the price blandishments in the world. They have built their reputation on qualitv and would do nothing to jeopardize that good name.

BACKDROP F(|R OUATITY

The appropriate backdrop is important in selling alsoparticularly in selling qualit,v. Just as Tiffany would not put a diamond necklace in a cheap-looking box, so you must not cheapen or degrade your product by skimping on the props.

nEPRINTS FOR SALESMEN thlr ls a condanscd vcr-

don. Each lesson is availablc in an expanded form, ln a 4-pagc broc,hurc, sizc Bl'xll, printcd ia 2 colors on wbltc

' glossy papcr and is 3-hole punched to fit aay standatd 3sln8 binder. Each subjcct in this cxpanded version is fully snd complctoly devcloped i! comprchcnsivc detail and includes a self-exanination quiz for Salesmen. Pricrs are a8 ' , - follows:

1 to 9 coplcs (of cach aniclc)........-..-...50 ccn$ cach

l0 to 49 coplcs (of cach articlc)...-*...-.-..37th ceDtg each

This includes more than your sample cases, display kits, literature or audio-visual material. These are necessary but even more important is that you yourself act like quality. If you are trying to convince a buyer of the quality of your product you must make him see the quality in you. Dress right, talk correctly and demonstrate complete sincerity and conviction. Reek of class and quality.

A big West Coast aircraft factory needed a small engine part it found cheaper to buy than to make. Several salesmen from small firms came running for the order. The airplane plant's purchasing agent gave the business to a young salesman, Bill Marsh, who had been sixth in line.

Over lunch one day, the purchasing agent explained how he arrived at the decision.

"Well, in the first place," he said, "Bill's product was first class. Our engineers gave it a thorough going over and it met every test.

"But Bill impressed me more than any of the others with his manner, refinement and his general appearance. He was selling a good product and he acted like it. Anotler thing. Even though his outfit was small and we were big, he didn't grovel or beg. He kept his independence all through the interview and I respected him for it. So many salesmen, even with a good product, are servile and mealy-mouthed. Those kind embarrass me or make me nervous."

HIDDEI{ VATUE

Some quality features stand out like a lighthouse beam on a dark night but others must be revealed by the salesman. Certain products have hidden values which are not readily apparent, For example, you may be selling an electric generator that looks and operates like most other generators on the market. But if you can show reports from an independent testing company or an endorsement from well-known users, you can sell the motor even if

it does oost more than others. This is the hidden value in your product.

A prospect will buy a more expensive item but he needs a good excuse to do it' You must plant in his mind the idea that it is sound judgment to choose your prod' uct even though it costs more.

A father I know went to five stores before he found a sled of a particular make for his son. The sled he bought co6t more than the others but he was only too happy to pay the price.

If you can proye that your product is of superior quality the price tag need not worry you.

OUATITY IS IHE SERVICE

You may have the same product as your competitor, but your firm offers better service. Hit that point hard as a quality feature of your company.

Quality comes in many forrns and the ambitious salesman will take advantage of its selling power. Don't be shy about pushing quality over price. This takes real salesmanship but the payoff will make it more than worthwhile.

The price merry-go-round has gone far enough. It's time salesmen got off and sold on merit.

Are you emphasizing quality enough? Ilere's a means to help you tell. If you carl score at least seven times with a 'oyes" answcr you are on the right track.

1. Do you stress the quality features of your product? Yes ! No n

2. Do you show your product in an atmosphere of quality? Yesn Notr

3. Are you convinced that price is not always the most important part of selling? Yes n No !

4. Do you feel at ease talking about quality?Yesn No!

5. Do you emphasize the service your firm can provide the buyer? Yes tr No n

6. Do you research the product''for hidden value? YesD Non

7. Do you manage to override the buyer's concentration on price? Yes ! No n

8. Does your appearance and manner suggest quality? Yes n No n

9. Do you know why people pay more than they have to for Droducts? YesI Non

in your selling? Yes I No

j t00 or morc copicE (of cach articlc)-.-..--.25 ccnts each

50 to 99 copi$ (of each aniclc)........-...-.-.30 crots each

' Tho ontiso scrlcs may bc pr€-ordered or individual articlca

6ty bo ordcrcd by numbcr address ordcrs to ttre

W-hat it means to you to handle Masonite Products

(In a word it means PROFITS!)

In a few more words it means QUALITY PRODUCTS, nationally advertised and promoted to pre-sell your prospects; tailor-made LOCAL HELP to bring your prospects into your place; powerful SELLING AIDS to help your sales people change prospects into customers when they come in to shop.

Masonite Corporation produces many specialty hardboard products. (There are many other hardboard products that are not made by Masonite even though they may be passed off by some that way.) And Masonite Corporation stands behind its products in your behalf. lf it doesn't say "Masonite" on the back it isn't a Masonite product!

We're proud of our products because we have invested heavily in research and development to make sure there is a market need for the products we make and to

make sure the product will perform once it is in the market, Then we price it so our dealers can make a fair profit without having to worry about customer complaints.

No hardboard manufacturer invests more to support dealers than does Masonite Corporation. You can sell with confidence because our products are backed by the most dependable name in the business.

Drop us a li,ne, Masonite Corporation, Box 777, Chicago, lll. 60606, Dept. W4. We'll be pleased to fill you in on famous Royalcote lnterior Paneling, the performance-proved line of X-90 Sidings and other specialty hardboard products and accessories. (Masonite, Royalcote, X-90 are registered trademarks of Masonite Corporation.)

NEWS tsRIEFS

Homart" Inc., has recently purchased a former food market in Portland and is conuerting il into a complete building and garden center. Lumber Distributors, Inc. is building a rrew $I00,00O retail outJe, in Sierra Vista, Ariz.: design will have a Spanish motif

Iloilern Llaterials in Los Angeles has purchased Mason Supplies, /nc. from Hooker American and will merge it into Modern Materials; the Mason name will be phased out Hubbard' & lohnson Lumber Co., Redwood City, Calif., has purchaseil Downer Lumber in San Jose and will run it under the H&J name; Bruce Johnson will be the mgr.

WariJ & Ilarrington had a most successful opening of their new home center in Fullerton, Calif.; while basically consum' ero it also includes a full line contractor operation Cooper I'umber, Los Angeles, is near a final decision on a site for a neu) retail operation. .,

Potkach Forests,.Inc. plans to bny B0/o ol Brown & Kaullmann, a leading builder; purchase is thru a stock sroap of undis' closed proportions U.S. Plywood plans to enter the manufactured house field "in a big way," land development will also get abigpush...

Eaans Proilucls has been accused by the Justice Dept. of illegal reciprocity agree' ments with the railroads; Evans says thev will light il the nation's largest bank,

Bank of America, have cut their points on FHA and VA loans from 6 to 4 points..

Lumber and building materials retailers sold $386.7 million in hard,ware last year, $13f .8 million in tools, $430.6 million in paint and allied producrs, $114.3 million in electrical items and more than $1I4 million in plumbing products, estimates tlle Bureau of Building Marketing Research. "

Inilustrial proilaction fell in Februarv, according to latest figures, to its Lowest Leuel in 13 months; the seven month de' cline is the longest since the '60-61 recession . stockholders have OK'd Pacilic Lumber's previously revealed plans to buy I/ictor Et1uipment...

Sales of home iighting lixtures rose 9/o to a new high last year despite the slump in housing starts Chrysler Corp. said it is considering entering the mod,ular home buitding inilustry. Nt'l Assn. of Whole' salers has changed its name to the Nt'l Assn. of Wholesaler-Distributors.

ABS engineered drainage pipe has been OK'd by FHA for multistory construction Kaulfmann & Broail, see above, forecasts that by '75 the maior uolunt'e of home production will be olf-site... U.S. Forest Products lab will test wood and wood' based prototypes for HUD's Operation Breakthrough ..

Arizona Component Builders, Phoenix, has contracted with Modular Dimensions, {ormerly Modular Concepts, Gardena' Calif., to provide insulated and structural walls and roof-ceiling panels for 2,225 homes in the next 3 years , Georgia' Pacilic sees private investment in housing at $5{) billion in five years; currently it is $35billion...

Lumber production in '69 increased slightly over '68, mostly because oI more hariJwood cutput; softwood decreased from '68 levels the Feileral Titnber

Purchusers Assn. is a new group composed of four southwestern companies who are attacking the twin problems oL auailability and appraisal...

Six major wallboa.rd, prod,ucers have been sued by New York City for conspiring to lix prices, allocate sales and, d,iui.d,e the marltet; they are I'ibreboard Corp., Kaiser Gypsum, U.S. Gypsum, National Gypsum, Flintkote Co. and Georgia-Pacific; the city seeks triple damages

Relinble Lumber has extensively refurbished their Rosemead, Calif., retail operation and expanded its inventory (see Thc Merchant, Aug. p.6) Alameda County, Calif., planers have OK'd John P. Dolan's modifications for a proposed lwnber sales of lice in Castro Valley a $250,000 lire struck Sunset. Lumber Co. in Commerce, Calif., recently...

A recent issue of the tapan Lumber lournal says Japanese log purchases in North America will increase 11,1/o over '69 levels. target date for opening of Ilallinan fulackin Lumber's new Orange, Calif., yard is May 15 South Bay Red'wood, is selling lift lot redwood items from their Orange distribution yard; lull operation of. the 22 acre yard is due shortly

The mobile home assn. says that for the first time, mobile home sales in '70 are ex' pected to equ,al or exceed, conventional single-family homes; currently mh starts are nearly 50/o ol the total a new meth. od. of lcrw cost constructinn, walls built of sacks o{ dry concrete mix immersed in water, has been OK'd, by ICBO

U.S. Plywoots Eugene, Ore., {acility is closing April 15 because of a marketing decline and the drop in housing starts. Daryl DeMills and Pam Baslington are the new mgr. and asst. mgr. at Atlas Building Center. Osburn. Idaho.

Gluesrion

AND A HALF

OF HARDWOOD AND SOFTWOOD STOCK MOLDINGS IN INVENTORY, THE ABILITY TO MANUFACTURE HARD AND SOFTWOOD MOLDINGS, BUILT-IN & SURFACE

MOUNTED IRONING BOARDS, TABLE TENNIS

TABLES, DOMESTIC AND EXPORT BOXES AND OTHER OUALITY MILLWORK PRODUCTS, BACKED BY OVER 35 YEARS OF EXPERIENCE WOULD CREATE THE LOGICAL DESIRE TO DEAL WITH WHAT COMPANY?

Exclusively for California

GALEN DAH]

APRIT

National Assn. of llome Builders Construction and Management Seminar-April 6-9, Hyatt House, Tacoma,/Seattle, Wash.

Woodwork Institute of California-April 9-11, 19th annual convention, Erawan Garden Hotel, Palm Desert, Calif.

Montana Building Material l)ealere Association, Inc.-April 9-11' annual convention, Mammoth Motor Inn, Mammoth Hot Springs, Yellowstone National Park, Wyo.

Humboldt Hoo-Hoo Club 63-April 10, annual concat and celebrity night, place to be announced.

to more ond more Coliforniq deqlers qnd distributors. For yeor oround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.

Old Growth Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon

Hemlock Dimension from Westport Lumber Co.. Westport, Oregon

Sacramento lfoo-Hoo Club 109-April 10, golf tourney, Sierra View Country Club.

Hoo-Hoo-Ette Club l-April 13, meeting, La Villa Basque, Vernon, Calif.

Hoo-Hoo-Dtte Club l0-April 16, annual theater party, Westchester Playhouse, Los Angeles.

Nation^al-American Wholesale Lumber Assn.-April 15, Los Angeles area distribution yard group, American Forest Products, Tarter, Webster & Johnson div., Cerritos, Calif., offices.

NAHB/FIIA Seminar-April 16, Hilton Hotel, San Francisco, Calif.

Northwest Hardwood Assn.-April 16-17, meeting, Bayshore Inn, Vaneouver, B. C.

'West Coast Lumber Inspection BureauApril 16-17, general membership meeting, Bowman's Mt. Hood Golf Resort, Wemme, Ore.

College of Forest Resources of the University of WashingtonApril 17-May 1, short course in finite elements, Seattle, Wash.

Dubs, Ltd.-April 17, meeting, Meadow Club, Fairfax, Calif.

Los Angeles Hoo-Hoo Club 2-April 24, joint meeting, Los Coyotes Country Club.

Oakland Hoo-Hoo Club 39-April 24, father & son's nite, Oakland "A's" vs Minnesota Twins.

Hoo-Hoo-Ette Club l-April 25, bake sale, place to be announced.

Lumber Merchants Association of Northern California-April 2528, annual convention, Del Monte Hyatt House, Monterey.

NAHB/FHA Seminar-April 30, Denver Hilton, Denver, Colo.

MAY

Oakland Hoo-Hoo 39-May, 39th annual reveille, place and date to be announced.

Lumber Assn. of Southern California-May 1, meeting, Ojai Valley fnn and Country Club, Ojai, Calif.

Humboldt Hoo-Hoo-May 1, celebrities night and crab feed, Elks CIub, Eureka, Calif.

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

Ifoo-Hoo International-.May 1-2, board of directors meeting, Eureka, Calif.

Rogue Yalley Hoo-Hoo 94-May 2, Grants Pass Golf Tourney.

Redwood Region Conservation Council-May 3-6, annual junior logging conference, Mendocino Woodlands, Fort Bragg, Calif.

University of Washington-May 4-8, short course on quality control and acceptance sampling in the wood products industry, Seattle. Wash.

Arizona Retail Lumber & Builders Supply Assn.-May 7-9, annual convention, Pioneer International Hotel, Tucson, Ariz.

Forest Products Research Society-May 7-8, Pacific Northwest section spring meeting, Eugene Hotel, Eugene, Ore.

Rogue Yalley Hoo-Hoo 94-May 8, Mt. House meeting.

Iloo-Hoo-Ette Club l-May 11, meeting, The Sportsman, Montebello, Calif.

Sacramento IIoo-Hoo Club 109-llay 19, sports nite, Gondolier, Sacramento, Calif.

Dubs, Ltd.-May 22, golf at Alameda Golf Club; dinner at Leamington Hotel, Oakland, Calif.

Los Angeles Hoo-Hoo Club 2-May 22, old. timers" nite, Montebello Country Club, Montebello, Calif

JUiNE

Pacific Coast Builders Conference-June 3-5, Fairmont Hotel, San Francisco, Calif.

NAHB Land Design and Engineering Seminar-June 15-18, Cosmopolitan Hotel, Denver, Colo.

Dubs, Ltd.-June 19, meeting, San Jose Country Club, San Jose, Calif.

Los Angeles Hoo-Hoo CIub 2-June 26, wholesalers'nite, old Ranch Country Club.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Record Plywood Volume Seen

Despite 1970's slow start, the year will end with a record volume in ply'wood, Richard H. Shattuck, American Plywood Association, told a recent meeting of the San Francisco Hoo-Hoo Club. Shattuck was quoting APA figures which predict 1970 will end with a 15 billion plus pro' duction and sales volume of plywood.

Subjects discussed at the meeting were o'What's Going to Happen in the Building Industry Around the Bay Area in 1970" and a slide presentation on "Plywood Building Systems for Low Income and Moderate Income Housing."

Shattuck opined the Bay Area will show a slow first and second quarter with a healthy pick-up in the third and fourth quarters. Major builders are geared up and ready to go once the money is more available. The trend he foresees will be toward multi-family units; in 1960 the ratio was sixty percent single family dwellings to forty percent multi-family units; in 1970 he believes the ratio will be seventy percent multi-family to thirty percent single family units. And the swing is to prefab construction. He noted the new California state law places manufactured housing under state rather than local building codes.

Bendix Corp. Agrees to Acquire Americon Foresl

Products

Corp.

An agreement in principle for the ac' quisition of American Forest Products Corp. by The Bendix Corp. has been reached, according to A. P. Fontaine, Ben' dix chairman and chief executive officer, W. S. Johnson, American Forest Products chairman, and C. T. Gray, president of AFPC.

The transaction, already approved by the AFPC and Bendix boards, is subject to entering into a definitive agreement to be approved by the stockholders of both companies and the obtaining of a favorable tax ruling.

Based upon the recent price of Bendix stock the transaction is valued at approximately $106,000,000.

Fontaine said that American Forest Products would be operated as a whollyowned subsidiary if the acquisition is completed.

American Forest Products sales in 1969 were $166,953,888 and net earnings were $8,098,626.

Bendix fiscal 1969 net sales, royalties and other operating incorne totaled $I,467,917,000 and net earnings were $56,182,000. Bendix is a worldwide manufacturer of aerospace, aviation. automotive and industrial products.

AGAII{ST wine cellar backdrop are (left, L-R) Dave Mensing, Larry Price and Bud Rabeg. Center' Paul Henfelat and Bill Schmid. Right: Pat Tynan.

Western Lumber ond Building Moteriols ,IIERCHANT

Arizono Annusl Looks Greot

A business program well-designed to channel dealers into the most profitable path is featured in the Arizona Retail Lumber & Ruilder Supply Association program for their annual convention.

"The Challenge o{ the 70s" titles a compilation of topics that ranges from government influence in business to a seminar on capital management to several events on consumel' business.

A major change is the shifting of the Saturday a{terno.rn speaker to that evening's banquet. A dealer service clinic will fill the spot.

The Mar' ?-9 convention at the Pioneer lnternational Hotel in Tucson begins with a noon-starting golf match, {ollowed by a cocktail partv and steak {ry that night.

Management consultant Don Thoren keynotes the next morning by asking "How's yollr t'hange qttotient ?" Mort

Nixon Moves to Help Housing

President Nixon made two recent major statements affecting the housing and general construction industries.

He announced plans to release $f .5 billion in state and federal construction funds which were restricted last September as part of the anti-inflation drive. He also made recommendations to Congress which are aimed at reviving the nation's home construction industry.

The President delivered another message to Congress which, among other things, asked for elimination of down payment requirements on FHA loans up to $20,000. Nixon's recommendations to Congress combined former proposals with some new ones. They included: (l) Doubling production of federally su,bsidized housing from 223,600 units in 1969 to more than 450,000 units in 1970; (2) Reallocation of $I.5 billion of special assistance funds to programs aimed at increasing housing starts; (3) Authorization for the Federal Home Loan Bank to provide up to $250 million to assist borrowing savings and loan associations in expanding mortgage loan activitv: and authorization for the Federal National Mortgage Association to deal in conventional as well as sovernmentbacked mortgages. The President also proposed that the Federal Home Loan Bank System create a sEcondary market for conventional mortgages.

The U. S. Savings and Loan League estimates that the proposed $250 million

Doyle then speaks on the government alrl the wood products industry.

A capital management seminar after Iunch has James C. Hayes. retired from Boise Cascade, and Ross Kincaid. exec. vp., Vestern Building Material Association as participants. Dinner that evening will be across the border in the Mexican town of Nogales. A bus is scheduled to bring rnosl of the people back that evening at 11 p.m.

Line selection, display, advertising and interior store signing will be {eatured in a speech Saturday by John Drum, ry. merchandising, of Wickes Corp. A consumer business panel discussion follows; panelists are Drum, John Entz, Morris Turken, Richard Hartung, and Richard Kelsey.

The annual banquet begins with a poolside cocktail party.

Gyorgi Velikosky, a visiting Russian delegate, will speak after the dinner on Democracy versus commun ism.

FHLB subsidy on S&L borrowing for mortgage loans could free "somewhere between four and five liillion dollars" {or housing.

The bill to climinate down payment requirements on FHA loans is seen as a move to draw in the housine market those who could afford monrhly payments but who have little cash on hand for the purchase of a home.

Selling the Mobile Home Morket

With mobile home production approaching 400,000 a year, a new and exciting market has been created for wood products normally used in residential constructiorr.

Makers o{ double-wide mobile units designed to be set on semi-permanent sites in well-landscaped mobile home parks are concentrating on a more homelike appearance and getting away from the shiny metal exteriors that resemble builders' field offices.

"The market is wide open, and some oi our members are already participating in it through dealers within range of home manufacturing areas," says Robert H, Hertbst, of the Ponderosa Pine Woodwork.

o'Of prime .importance are standard size u'ood windowS of Ponderosa pine, which are easily fitted to the varying wall thicknesses used in mobile homes. Because they are the focal point of attention, these windows do more to make a mobile unit look like a conventional house than any other product used in its construction."

HqrdworelHousew c,res Show o Hit

Retail store buyers liked what they saw at the 21st Western States Hardwaref{ousewares-Paint & Garden Supply Show in San F-rancisco; they went in rccord numbers to the three-day tradc show. Sales indicate buyers were not rcluctant in spending money. Attendance figures totaled 10,524, a 2.6 percerrt increase over 1969.

The show attracted buyers from as far away as Hawaii. as well as the retailers

[r.om the other Western states. Buver optimism for the balance o[ the year was obvious in the way they were huving.

Sales were spread among all major catcgories with emphasis on paint and paint sundries, garden and lawn equipment and supplies, plus tools, plumbing specialties, cabinet and decorative hardware. and all types o{ housewares.

Erhibitors report satisfaction in the

number of new accounts opened. plu,s the lecord number o{ prospects to follow-up in the months to ('ome. Post-show orders are expected to give c-rlribitors a big push in extra sales stimulatcd by the shorv.

Hogen Elected WLMA President

At their annual meeting in Seattlc, Western Lumber lVlarkcting Association members elected Le,"lie L. Hagen, vp. of Oregon-Pacific Industries. Inc. of Portland. as president, succeeding John M. Braziel of Brazier Lumber Co.. Tacoma.

P.O.

Weslern Lumber ond Building Moterials MERCHANT

The annual rites

The annual rite of concatenation has been performed again by San Diego Hoo-Hoo Club.

New mernbers are: Dan W. Polenz, David P. Partain, James A. Rudd, Bud E. Brown. Ronald Sandor,al, Darwin Steffensen, Forest Malott, Thomas Wylie, Melvin Lauritsen, Floyd Adkins.

Winfield Scott, Ernie Ruiz, Peter f)eniet, Bert Thornton, Ronald Lauderback and Dave Serry. Reinstatcments are Jerly Viau and Hank Garnjost. Visting dignitaries in. cluded Larry Owen, international vp.; Jack Cheshirt, director jurisdiction VI; and Al McAlpine, state deputy snark. Program chairmen were Harold Morgan and Ralph Smith. Thc degree team consisted oI Jack Cheshire, Bill Harvey, Ron Angelo, Milt Olsen, Bob Croy, Wayne Raney, Harold Morgan, Ralph Smith, Ken Fritz and Gene Huckstadt.

NEW MEMBERS (1) proving their worth as lumbermen. (2) Jim Maddux, Georgia-Pacific, oversees new mem. bers drinking their milk. (3) More of the same. (4) Ed Glasson, Larry 0wen, Al McAlpine. (5) Bill Harvey

and Jack Cheshire. (6) Bill 0lmstead, Mission Valley Lumber, receives plaque from G-P's Bob Croy, for outstanding.service to club. 3. The San Diego club has always been a very active group.

Bosses' Night

LUBS one, six, ten and twelve of the Hoo-Hoo-Ettes, an organization of women active in the lumber industry in the greater Los Angeles area, recently held their annual Bosses Night dinner dance.

Winner of the money tree was George Eubank, L. H. Eubank and Son.

Every year, club members honor and say thanks to their bosses by inviting them as their guest to the dinner dance. This year's turn out was a sizeable one.

BOSSMAN (1) Sterling Wolfe, Sr. ard Ann Miyake. P) Phil Butterfield. Stan Mago, Renee Lester, Art Reeves, Bob Gavlord. (3) Georee -Eubank and Louise Hays. (4) Linda Sloffel & Jay Callaway. (51 Lovey Mc0arthy and boss Roser Mackin. (6) Gale Daugherty, Dorothy Sim' ons. Doiothy Hagerman. (D Betty Shoener, John Weiton. (8) -"Noani" & Frank Higgins' (9) Beverly Fallen. 0scar Furness, Phylis Mendenhall, Jack Secoy. (10) Milan & Maxine Michie, Jo & Ken Tinckler.

LMA boosts '70s progress theme

o'Progress in the Seventies" is the theme 'of the 30th Annual Convention of the Lumber Merchants Association of Northern California, April 26-28 at Monterey. The gathering is expected to attract over 300 dealers, suppliers and wives.

"There will be a great onewness' to this year's convention, just as the new decade we are beginning has produced new probIems and potentials," comments LMA convention chairman Don McCann of M&S Building Supply, Monterey. "We will be headquartered in a beautiful new hotel, play golf on a brand-new golf course, elect new officers and seek new solutions to problems which are now confronting our industry."

Per custom, the convention will begin on Sunday, April 26 with a golf tournament on the'new Laguna Seca Golf Ranch designed by the famed Robert Trent Jones. The 6350-yard course was built on a 160acre oak studded segment of a former horse breeding ranch and according to the management is 'ostrategically designed to be enjoyable." Naturally, there are the usual water holes to challenge players. Prizes will be awarded both men and women players.

Industry - sponsored receptions are planned for Sunday and Monday evenings and manufacturers will be given an excellent opportunity during the convention program to tell dealers about their new merchandising programs. Letters have been sent to manufacturers encouraging them to maintain table-top displays at the convention.

On the business side of the program, Monterey Mayor Al Madden will welcome dealers and suppliers on Monday morning and President Duane Bennett will provide members with the LMA annual report. Officers will be elected ulong *ith several new members of the board of directors.

Robert R. Gros, vice president of the Pacific Gas and Electric Co., has been selected as keynote speaker for the Monday luncheon. One of California's best-known lecturers, Gros in l0 fact-finding trips abroad since World War II has visited 50 countries and toured the world's principal trouble spots, including the battlefields of Korea, Laos and Vietnam. His talk is: o'A Capitalist Revisits Commieland."

Samson Wiener, president of the National Lumber and Building Material Deal. ers Association, Washington, D.C., will bring dealers up-to-date on legislative happenings in the Capitol.

LMA dealers regardless of sales velume and pays tribute to the best advertising programs conducted over the past year. Merchant editor Dave Cutler will make the awards based upon selection by a southern Cali{ornia judging panel.

A special program has been planned for the ladies, including golf, bridge, bingo, fashion show and tour of a local craft establishment. Dancing will also be featured at the President's Dinner on Monday evening.

Cmn*

F or C edar -Rustic palings (also posts andrails) by the ca,rload or LCL, just callHobbsWall!

Wholesale,/ Redwood. Pine. Fir. Hemlock. Cedar

MAIING PLAI{S for the 30th annual convention of the Lumber Merchants Association of Northern California are (l-r) LMA president Duane Bennett, convention chairman Don Mc0ann, lst v.p. Lyle E. Schafer, and 2nd v.p. Robert Kimble.

PERS@NALS

Elmer Kerns, president, La Ltz Lumber, Alamogordo, N.M., has been working hard to remove air pollution probIems around the mill.

Tom M. Butts-Denver district, Arnold Krueger-Oakland district, Jim Rose-L.A. 'No. district and Howell E. Jones, L.A.East district, have all won "Salesman of the Year" awards from their employer, The Celotex Corp.

Charlie Slocum, Pacific Coast Hardwoods, Portland, has completed holding his second semi-annual West Coast Hardwoods grading sholt course. It was held

in Longview, Washington about twenty-five attended.

Weilern Lumber qnd Building Mqlcricls ,|IERCHANT

and dustries, Inc., Portland. Dave came to

Gary Stewart, AFPC, Newark, Calif., and his family have moved into a home in Pleasanton. They moved from Napa after living there seven years.

Bob Martin and Tim Thompson, also AFPC, spent a week in Oregon calling on the mills.

Tom Hauptman has become the lumber sales manager at Medford Corp., Medford, Oregon.

Charlie Slocum, sales manager for Pacific Coast Hardwoods, Portland, has been elected president of the Northwest Hardwood Assn., new vp. of NHA is A. G. Powell, Cascade Fibre, Chehalis, Wash.

Dave Grojean has been named warehouse div. gen. mgr. by Oregon-Pacific In-

the West Coast from Missouri where he had been general manager of Cape Supply Co.

Carl Goodman, Goodman Lumber Sales in Whittier, Asst. Scoutmaster for Troop 883, spoke at the Lake Arrowhead winter campout on the BiIl of Rights.

F. Paul McConkey is now div. mgr. of Pacific Building Materials, Portland. PBM is a div. of Glacier Sand & Gravel, a wholly-owned subsidiary of Kaiser Cement.

Charlie Dart, K-Y Lumber in Fresno, Calif., was hospitalized with the flu in mid-February.

Ross Haffner, secretary-treasurer of Honolulu Hoo-Hoo f93, flew to the West Coast recently and visited friends in the Bay area.

Dave Mensing, G-P, South San Francisco, called on accounts in Oregon recently.

Bing Crosby saw Bill Johnson; Ilobbs-Wall Lumber, San Francisco, at the Crosby Pebble Beach Golf outing.

Dick Steiger, inside salesman for H & H Supply in Monterey, took first place in the 11 'Western states in'Weldwood's "Good Luck" Paneling Sales Contest.

Ron Delise won a sales contest at AFPC, Newark and took his. family to Meadowmont near Big Trees, where they spent the week-end in one of AFPC's cabins.

Robin Mackay, mahogany importing div.' Potlatch Forest Industries, Los Angeles, recently spent two months in the Pacific Northwest. Marinus Otte has been named asst. to Bill Ifowe of the mahogany importing div. Marinus also recently married Helena Guzman of Calle, Columbia.

Alex M. Chubak, formerly of Hallinan Mackin, has joined 'Wendell Forest Products, Whittier, Calif., as sales representative.

Jack Behr, public relations director for Formica, western region, had a two weeks business trip in Hawaii.

Lloyd W'ebb and Vince Besinque of Lane/ Vance Lumber, Los Angeles, have returned from the WWPA convention, and a tour of several Paeific coast mills.

Byron C. Radaker, corporate vp., Certainteed, now heads up their new div., Shelter Industries.

llickey Quade, Geib Lumber Co. mg:r., had a good opening for their newly enlarged Vista, Calif., yard. T. J. Yidaurri is asst, mgr., Russ Fowler, salesman.

Paul Olson, AFPC, Newark, is the proud father of number one son. His wife, Donna, is fine.

Larry Taylor has joined the sales staff at Georgia-Pacific's new Industry, Calif., set-up.

George Yan Gundy visited San Francisco recently from his L.A. home-base on Koppers Co. business.

Mike Esgate is a new outside salesman for Nickerson Lumber Co., No. Hollywood, Calif.

Ken Colernan, Eckstrom Plywood, L.A., and his rvife Dolores, recently visited Colonel Ellis Fuller and his wife Phyllis in San Francisco. Phyllis is the sister of Carl Goodman, Goodman Lumber, Whittier, Calif.

Bill Slemp, Jr., has been elected president of the Speedpace Corp., succeeeding Robert T[. Kerr, who becomes chairman of the board.

Lane Lumber all

Curt Byrd has recently joined sales with Hallinan Mackin, Los Angeles.

Douglas K. Guerrero is Kaiser Cement's new sales rep. in the Chico-Redding, Calif., sales area, div. sales mgr, Halold H. Ashton reports.

G. R Hehn is Evans Products' new r & d director for their particleboard div.

Jack L. Whitney is Marlite's new sales rep. in Western Washington for wall and ceiling paneling.

Leland D. Matthiessen, Oakland, has been honored by Weyerhaeuser by appointment to the Pros, their top sales group.

John Ogood visited Singapore and other Asian market spots on a sales trip for Robert S. Osgood, Inc., Los Angeles.

Ed Fednew is the new asst. sales mgr. for Hallinan Mackin Lumber Co.. Los Angeles. He previously was with Inland Lumber Co.

Dwight Curran, Evans Products, Hayward, Calif., is recovering from a nasty bout with flu and pneumonia.

James Cooper is Celotex's new rep. in Washington, Montana and No. Idaho. He lives in Spokane,

Charlie Riddle has joined Hallinan Mackin's L.A, sales dept. He is serving the So. Calif. area.

Dick Richards, Carter Lumber, L.A., is recovering from a rear-end car crash. Carter mgr. Tommy Poole vacationed recently rvith his family in Calexico, near the Mexican border.

Mel Erland, a top Portland executive for Kaiser Cement & Gypsum, and vp. of Pacific Building Materials, bowed to the Drs.'s wishes and has retired.

Len Floan is nou' senior vp. of Potlatch, Roderick M. Steele succeeds him as corporate vp.-wood products.

Bill Fahs of Cal Panel & Veneer, L.A., and his Kathie visited the recent Pacific Coast Hardwood Distributors Association Convention in Hawaii.

Ken Tinkler of Stahl Lumber Co.. Los Angeles and wife Jo also visited the wholesale hardwood convention in Hawaii.

Dick Yoelzke, Arthur A. Pozzi Co., Orange, Calif.. attended the recent WWPA Convention.

Sterling Wolfe, Sr., Marquart-Wolfe Lunber Co., Newport Beach, Calif., and his wife Lorain had a month's vacation in the South Pacific. Also on the travel circuit was Bob Golding of MarquartWolfe who attended the recent WWPA convention.

Fred Saciffe of Georgia Pacific, Ukiah and Nancy Paolie, also G-P, have announced wedding plans.

Jack Millikan, Lane/Vance Lumber, Los Angeles, has completed another Australia/ New Zealand business trip.

Jerry Senske has joined American Forest Products, Van Nuys, Calif., in sales and service.

Neal Mashburn, formerly bldg. products mgr. at Inland Lumber Co., Colton, Calif., has recently been made mgr. of their Tustin yard. Bob Bothwell has returned to Inland in purchasing & sales. Doug Gendron now reps. the company in the Ventura, Santa Barbara and San Fernando Valley areas.

Wayne and Matt Mattson recently showed 105 members of a touring group of Japanese building materials retailers through their Logan Lumber Co. in Seattle.

Lloyd M. Hurley, founder of the Denver Iumber company bearing his name, has semi.retired. Son John lfurley is acting manager. The elder Hurley served as a board member of Denver Reserve and WOOD, Inc.

Bud Spencer, San Ramon Valley Mill & Lumber, Danville, Calif., won a color TV while at the hardware show in S.F, Ray Hanson, Discount Builders Sup- ply, S.F., won a trip to Disneyland. wheee!

Lew Silvera, Silvera Lumber, Antioch, Calif., has been elected a director of the Calif. Retail Hardware AssnJim Bley is Evans Products'new gen. mgr.- purchasing for their international group, according to,mgr. Walt Jennison.

Lloyd Webb and Dos Morland of Vance Lumber were recent guests of Bill Crawford, Crawford Lumber Co., Ukiah, Calif., who flew them to Yuma, Ariz., for an Angels baseball game.

Jerry Pollock and Max Brown, Handyman store officials, recently showed Miss California, Suzanne Ellen Anton their plans for the new Dublin store at the groundbreaking.

llubert Smith has purchased Carson Builders Supply, Stevenson,'Wash., from Bill McNee.

llugh Pessner, West Coast Timber Products, San Rafael, Calif,, is currently a candidate for the state assembly from his district.

Fay Madison, Pacific Madison Lumber Co.. with wife Katherine and son George, recently trailered to Mexico for six weeks.

Pets get the swing of it in as little as five minutes. Save their masters a lot of trips to the door. No more barking mewing and scratching at the door. I Swinging parts of the Pet-Dor are flexible rubber for pet safety. Permanent magnets keep them shut when not in use. No drafts or dust. Frame is sturdy, anodized aluminum. A locking panel is provided for security. The Pet-Dor can be installed in door panels or walls. Two sizes accommodate those small cats or even German Shepherds. D For pet owners who want quality, and dealers who want profitable sales, the Johnson Pet-Dor really swings. ! For brochure and price schedule, write to Johnson Pet.Dor Inc., P.0. Box 643, Northridge, California 91324

TH E SO UTH LAN D

By WAYNE GARDNTR executive vice president

fr REETINGS to all Tlrc Merchan, sub-

scribers and readers. This is the first venture into journalism for the Lumber Association. o{ Southern California and perhaps is most fitting and timely since the association is about to embark on some other firsts in its sphere of influence.

In July of 1969 the Lumber Association of Southern California acquired the liter' ature tlat the Wood Information Bureau had been sending to those requesting it' and since that time LASC has endeavored to answer all requests either by phone or mail. Those contacted are now aware that LASC performs the function of an information source for southern California, but many specifiers, designers and users of wood have not been contacted and are not aware of the association's existence.

Starting in May or June, announcements of this service will be carried in those publications reaching that segment of the industry. Other publicity on behalf of the wood and building materials industry will be directed to consumer oriented publications.

Numerous committees of lumbermen function on important projects within the association and one which is new this year is tlle education committee, chaired by Bi[ Tflyland of Pine Tree Lumber Co., Eseondido. Under Bill's guidance a training program for countermen will be started

soon, giving new and old employees edu' cation in product knowledge and basic sell' ing skills. Once this program gets under' way, other areas of training will be started for all personnel within the lurnber and building materials operations.

Over the past seven years, much time and energy has been devoted to disserta. tions on the pros and cons of a proposed new standard for lumber. After these many years it appears that the standard will become reality on September 1, 1970. In view of this. a tremendous information and educational efiort must be put in mo' tion to acquaint designers, contractors and particularly retail and wholesale lumbermen with the provisions of VPS 20'70. Although some dependence can be placed on manufacturers, it appears that the LASC will and rightfully should be, the major source of information in southern California, just as any association should be the agency to inform members of the facets of the industry it purports to rePre' sent. This program will be started in southern California by mid-year.

About the time this column is being read, area meetings will start for all members o{ the industry in southern Califor' nia. The subject will be, generally, on prefabricated and modular housing in southern California and the markets it ofiers to rctailers and wholesalers,

At about the same time, some participants in the Workmen's Compensation program of the association will be

receiving dividend checks representing their portion of $82,940 the association rcccived from the carrier, through Bayly, Martin & Fay, Inc., insurance brokers. This represents the largest dividend paid to the association in recent years. This is not a new program for members but one that has increased in participants with each year's renewal period.

On May 1, a general membership meeting will be held at Ojai Valley Inn and Country Club, with the program featuring "VPS 20-70 and the Retailer.o'

Aids To Selling lmprovemenls

A homeowner often needs help in visualizing how pleasing and practical an improvement project can beespecially one that rvill give his family more living space. The lumber dealer who's prepareil to fill that need is sure to win his cut of the growing remodeling pie.

Add-A-Room promotions rate a high priority nationally with the wood products industry, and they're designed to pull the homeowner into the store. The sale is then up to the retailer, of course, but the materials maker is at his elbow with a wealth of merchandising aids.

One of the best proven arrays of remodeling sales aids for dealers is the Add-A-Room literature supplied without charge by Western Wood Products Assn. Distribution of the key item, a l6-page color brochure depicting five architect-designed room projects, is nearing the 200,000 mark, mostly through retailers across the nation. Concurrently, more than 90,000 of the foldout plans have been ordered.

A free dealer kit includes idea booklet, plans, envelope stuffers. in store banner, four ad mats, and order forms for TV slides and script. Kit orders may be mailed to Western Wood Products Assn., Dept. MK-10P, Yeon Bldg.. Portland. Ore.97204.

Weglern Lumber ond Building Moleriols ,IAERCHANT

ltrA m@ws&vfiews

A S MY term as president of the Lumber IMerchants Association draws to a close, it brings to mind both accomplishments and disappointments. This past year has been a difficult one for LMA in some respects and a most rewarding one in other areas. Like everything else, I guess, we must take the bitter with the sweet.

DUANE BENNETT president of the Lumber Merchqnls Associotion of Northern Coliforniq 45t16 El Comino Rml, Suite O los Alic. Calit. 94022 tltsl 94t-1617

The recent Top lVlanagement Seminar at Asilomar is still being talked about by dealers who attended as "one of the best meetings ever held." The speakers dicl such an excellent job that there probably isn't a man who was there that wouldn't go to hear the same man speak again tomorrow. Certainly this is a tribute to men who know their su,bject-matter and can expre$g it to others.

From a staff standpoint, the LMA office has had several changes in the last couple years and we will introduce a new exec. vp. at the up-coming convention at Monterey. We believe this man will be a real asset to our organization.

Speaking of the convention, this year's is shaping up as €rn excellent one. Our chairman Don McCann reports more time will be available for all to socialize with fellow dealers, and for the golfers, Monday afternoon has been set aside for this in addition to the usual Sunday LMA tournament.

Elsewhere in this issue of The Merchant you'll find more details on the 30th Annual Convention, but I'd like to take this opportunity to encourage you. to attend-whether you are from northern or southern California, or from the Western part of the country. We are always delighted to have new dealers meet with us and from past experience, I can say that this is beneficial to all.

Why not plan on being at Monrerey, April 26-28? You'll find many oj your friends there and I promise you the program will be highly entertaining. Hope to see you there !

Monlqnq Building lAoteriol Deolers Associotion

325 futl.t Av.nc.. H.l.n tlontoao 59601. l10f,| 42'Um

NNONTANA NtrWS

By R. Y. PETERSETI executive secletarY

tTtHE 34th annual MBNIDA convention

I marked a departure from the pattern of recent years.

Held at Mammoth Motor Inn in Yellowstone Park, it featured a good blend of business and relaxation. The program was developed to expose industry problems for discussion and analysis through maximum participation by the membershiP.

Program features included an analysis of the impact on the low-cost shelter market of the increasing production of mobile and transportable homes by Richard W. Douglass, editor of Building Materials M'erchand,iser. Bud R. Fisher, Boise Cas' cade Corp., outlined the vital importance of profit management and inventory con' trol in daily business management. Construction loans and assistance programs available in the rural and small-town market through FHA were presented by T. Ralph McCormick. Discussion of the cur-

rent "credit crunch" by Leroy R. Critch' field, Montana State University; lumber and plywood futures, by James F. Nel^son, -Merrill Lynch, Pierce, Fenner & Smith Inc.; and shoplifting and in-store security by Patrick M. Flink rounded out the buiiness presentations. Roundtable discussions on common dealer programs, problems and goals completed the working program. -

The MBMDA associate membership ros' ter still expands. Renewal memberships have been received from Tri'State Wood Products, Inc., Billings; LeFevre Sales, Inc., Jamestown, N.D.; Certain'teed Products Corp. Additional new members for 1970 include U. S. Gypsum Co. and Chuck Sperley, Manufacturers Northwest' Pacific, Portland.

WWPA Picks Utke qs Presidenl

Roy Utke, general manager, Fruit Growers Supply Co., a wood products manu' facturer, was elected president of Western

Wood Products Association at the 1970 spring meeting in San Francisco.

He succeeds Frank R. Gilchrist, presi' dent of Gilchrist Timber Co., Gilchrist, Ore., as WWPA head.

Other new officers are, vp., John Hamp. ton, president, Willamina Lumber Co., Portland, who replaces Utke as vp.o and Ira Liberman, exec. vp., Duke City Lum. ber Co., Albuquerque, N.M.,

Morket Advice for Distribulors

The apartment, commercial building and home remodeling markets will be the strongest elements of building/construction in 1970. Building products distributors must inventory in greater depth and pursue all 1970 opportunities vigorously by. assuring broad availability and efficient delivery of the products they handle.

This was the main rnessage delivered by Formica Corp. to its 108 distributors at nine recently-held regional meetings.

The company told its distributors to ex' pect fewer conventional housing starts in 1970 than in 1969, but that remodeling should partially take up the home building slack caused by present monetary restraints' The company reaffirmed its belie{ that independent distribution provides the strongest and most effective system for marketing its products.

W.lfcm Lumbcr ond Bullding Moicrlal: fiEtCHANT

NOR]THWtrST

By R0SS KINCAID executive vice president

WBMA's Plan 70 ofiers a busv vear for Pacific Northwest dealers. Add io ihi. th" move in late summer to new headquarters offices in Olympia, Washington6 u.td the year 1970 promises to be one of great activity and change.

Incorporated in the new office buildine will be a learning resource center witi facilities to file information material. films and videotapes, projection equipment and space to accommodate meeting groups up to thirty-live-a major additional service to members.

Spring and fall district meetinss are scheduled throughout W'estern's region. The spring program will include a demonstration of the association's new videotaped series of product knowledge presentations made for the Green River College Building Material Management class.

These tapes will be available for individ_

Lett@ rDs

THREE!! !, NO LESS

Dear Dave,

What a Hoo-Hoo meeting you had!!! I r"efer to the March issue of The Merchairt.

Very Truly Yours, Chuck Lriuber

4 So. Idaho St. Seattle, Wash. 98134

Dott blatne us lor that, we just report the news, not make it. We'lI haoe to pass the buck on thi,s otue to the SF and Oakland Hoo-Hoo clubs.-Ed,itor.

TOPLESS TEMPEST

Dear Dave:

Just finished reading your article on the "topless', Hoo-Hoo meeting. You certainly have a tough job covering the industry news. I suppose you,re going to try and tell me that one of your staff did the reporting . , . nov/ that would really be a ,,boob" story.

Thanks, lloward Hofmann

7337 E. Lewis Ave. Scottsdble, Afiz. 85257

ual firm training programs as well as for future college courses. Western believes that its videotape equipment will have many additional beneficial uses for its members.

Recognizing the trends and available markets in our industry, WBMA presented a Home Impncvement Workshop, March 25 and plans a Low-Cost Housing Seminar, April 27.

The 6th Annual WBMA All-Industry Marketing Conference is scheduled for September 13-16. Attendance and interest in this conference have increased each vear. and it has become one o{ the association's most important annual events.

In line with the concerns of the country and all local communities, the theme "Environment Begins at Home" has been adopted for 1970 as a reminder that our industry has an opportunity and a responsibility to upgrade the environment. WBMA looks to 1970 as a year of continuing growth and improvement in the industry's economy.

GET A BEARD

Mr. Dave Cutler

The Merchant

573 South Lake Avenue Pasadena, California 91101

Dear Dave:

Your issues are beginning to look more like Playboy every day. You better watch that or you'll have to grow a treard.

Cordially yours,

Joe Schram

4546 El Camino Real Los Altos, Calif.. 94022

CELEBRITY CAPER

The Merch/nt, 573 S. Lake Avenue, Pasadena, Calif. 91101

Gentlemen:

We are happy to advise you that a meeting of the Hoo-Hoo International board of directors will be held at the Eureka Inn at Eureka, Calif., May L & 2. This meeting is to be held in conjunction with the annual Hoo-Iloo-celebrities night sponsored by the Humboldt Hoo-Hoo Club, May 1.

It yrill also be our honor and privilege to travel to the HooHoo Redwood Memorial Grove at Prairie Creek Park in a body at noon May 2nd to dedicate a memorial on our secretary, ,,Mr. Hoo-Hoo," Ben Springer..

We feel that this joint occasion will be outstanding since

Attendance prize winners at our recent exposition were: Mrs. Karol Davis, Standard Lumber Co., Colfax, Washington-16" Portable, Color TV; Mrs. E. H. Rogers, McEvoy-Rogers Lumber Co. Kirklandn Washington and Bill Jacobsen, Boise-Cas. cade Corp., each won a Portable Tote Bar; Frances Hyland, Eugene Planing Mill, Eugene, Oregon-won a Rival Electric Food Slicer; Mrs. Larry Calvin, Baranoff Building Supply, Sitka, Alaska an Osterizer Push.Button Blender. Here's a bis thank you to Chairman,Lenn Width and ti. committee.

L. H. Width, General Chairman, Riverside Lumber Company; E. W'. Turner, Reception, Canyon Mill Co., Inc.; Philip R. Harris, Transportation, Palmer G. Lewis Co., Inc.; Curtiss Kehoe, Ushering, Lumbermen's of Lynwood, [nc.; Elmer C. Field, Prizes, Field Lumber Co., [nc.; Mrs. L. H. Width, Women; Activities.

In accordance with the long-range objectives by the WBMA study committee, Dick Fidler has been added to the staff and will serve as merchandising director.

Welcome to newmernbers: Retail: Alaska Builders Cache, Inc., Anchorage, Alaska. I{ome Lumber, Inc., Prosser, Wash, Associate: Industrial Lumber Co., Inc., Lake Oswego, Oregon.

the officers and directors of HooHoo International have never before met in Eureka and this fact combined with celebrities night and the dedication on Saturday will make an event of interest to all members of HooHoo and all lumbermen, everywhere.

Sincerely, Hoo-Hoo International

Genius will not: unrewarded genius is almost a proverb, Education will not: the world is full of educated derelicts.

Persistence and determination alone are omnipotent."

Know who said that, Dave ? Would you believe Calvin Coolidge ?

L.

J.

Owen Vice

president

OH GEE, FIJI

Dear Dave,

Greeting from the Fiji Islands. We are having a ball out here touring the South Paciffc. Certainly is something differeent than home.

Cordially, Sterling Wolfe

Marquart-Wolfe Lumber Co. 4533 MacArthur Blvd. Newport Beach, Calit. g2664

WOUTD YOU BEI.IEVE?

Dear Dave,

f saw something recently that might help pep us up in these days of tough selling. Thought you might like it for The Merchant.

"Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent.

Cordially, Dwight Curran

4873 Deadwood Dr., Fremont, Calif. 94536 Aw, come on.-Edinr. fie9t't'%w

SecretaryManager

HAT CAN you as a dealer get out o[ attending your annual convention?

This may be in the minds of many as our association approaches its 49th annual convention being held at the Pioneer In' ternational Hotel, Tucson May 7-9.

The association has designed its recent convention with a two day business program with subjects important to the build' ing material industry, so that the dealer may learn new ideas to take back to his individual business. Dealers should be con' cerned about the building industries fu' ture and especially how it afiects his own business, attending his association convention is one way to achieve this.

There are many other advantages, many times a dealer loses his enthusiasm, Getting away from his business for a few days listening to what the other people in the industry have to say, talking to his fellow

dealer and comparing notes, in most cases will refresh him a-nd he will return home a more learned and enthusiastic dealer.

Although we attend a convention to learn and exchange ideas, the social func' tions give everyone a chance to relax and enjoy himself along with the business sessions. Don't forget the ladies. Be sure and bring her along, she also deserves some time ofi.

A story on our convention appears in anot-her part of this issue oI The Merchant.

Remember, your convention is not an expense, it's an asset to your business' Be sure to attend.

'We have .iJt.a ,loo ,t"* members re' cently, Nicodemus Plywood and Lumber Sales, Phoenix, and Crosby Lumber and Building Supply, Springerville.

subscribe now lo The Merchont Mogozine

Single-Fomily Home Obsolete?

The much-talked about single'family home that generations of Americans have aspired to own is "one very sick animal" according to two leading residential spe' cialists who spoke recently at an Environ' mental Design Seminar held in San Jose, Calif. Architect Robert W. Hayes and de' signer-engineer Paul O' Frechette told leading building figures that housing as we know it today can bankrupt cities.

"The single-family home of the past is gone," explained Hayes, "for it is pushing the city into economic disaster. One study made in a northern California city shows that the single-family subdivision house costs the city around $150 an acre in ser' vices over taxes, while apartment build' ings added $3500 an acre in income."

Speaking at the seminar, co-sponsor-ed by ihe American Wood Council and the Santa Clara County Vood Promotion Council, Hayes and Frechette told build' ers, architects, city planners, lumber deal' ers and others "a tremendous opportunity exists for creative thinking and planning with advantages {or evervbody. Wellplanned developments are economical for ih" bnild"t, the homeowner, and the city'" Frechette said o'the developments which are success{ul are those which give the buyer a turn-key deal (all improvements in ) , chie{ly tor.t'n house-' and cluster units."

Wesl€m Lumber ond Building Mqleriole MCRCHANT

Deoler Vqn Plqn Exponded

A second new van has been added to the Doors Inc, "door-to.door" dealer van service, according to Chas. B. Keesling, vp. and gen. mgr.

The firm serves the nine San Francisco bay area counties. Vans carry a full sampling of the company's varied products

including fancy post tops, finialg planter spindles, hardwood spindhs, connector spindles, sculptured legs, wood carved pan. els, sculptured plant-ons, framed vinyl bulletin boards, bestwood filigree hardwood boards, beauti-mould, vinyled treasure tweed, clavo decorative nails, clavo door hardware, 3C adhesives, rug gripper, lux. onite plaques and mouldings.

Another van will be added the end of the summer and a third a vear from now. Carl Verrips is sales mgr., specialties products division, Hank Himan, assist. mgr. and Mike McAllister, sales representative.

Stqndords Problem Overcome

Changes in official housing design criteria have been substantially agreed upon, apparently offsetting a threat of increased lumber utilization when the new softwood lumber standard becomes effective September I. March I was the first date.

Previous load and stiffness criteria appeared to threaten the necessity of reducing construction spans, which would have required more lumber in building homes

and apa.rtrnents.

At a recent meeting at the National Housing Centero concerned groups agreed on adjustments which will take into consideration the standard's new lumber size.i. Attending were representatives of FHA, the National Forest Products Association, the four major model code groups, the Southern Pine Inspection Bureau, the Western Wood Products Association and the National Association of Home Builders.

Spokesmen for the groups expressed the opinion that criteria changes agreed upon definitely remove the prospect of reduced spans from the standpoint of FHA requirements.

Slqrls Rote Up-Temporarily

The annual rate of housing starts took an unexpected I0.4/o jump in February, due to some extent to the erratic movement of monthly data.

The rate moved up to 1,321,000 units from 1,197,000 in January, but still 21.7% below the February, 1969 rate.

The annual rate of permits also rose, by 13.2% to 1,147,000 units.

|ltl IHt ttl0YE are Doors Inc. men Carl Verrios and Charles Xeesling. Firm plans future expansioh.

Nl ew

Products, promotions qnd so/es qids

[Pn@duct you ccin use to build soles and profits! nn l\l@ws

Goes Up Fost

Using precision prefabricated wall and roof sections, one man can reportedly assemble61 dlsassembleToivo sauna rooms in less than two hours. All structural components "snap" into place by means of spline and slot assemblies.

Redwood exteriors are standard on all models. fnside, redwood walls give the rustic appearance and forest aroma of the traditional Finnish sauna. All units have 6'8"

8" brackets and Mediterranean style pilaster to accommodate the three-foot standards. The Mediterranean pilaster will also be marketed as single, carded units, packed ten units to a carton. Suggested retail value of

Available in standard 4' x 8'rectangular shape, Flemish brick panels look and feel like real brick. They are lightweight and durable, and are easy to install with Cavbond adhesive or hammer and nails. This panel has appeal for pre-engineered and modular buildings because of the ease of installation.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Quickly Applied Corvings

ceilings. "Heat-lok" insulation is provided by Y+" pressure-bonded urethane wall sections and 1" urethane ceiling sections. : The sauna heater is a free standing, mov-

able floor unit with outer redwood shell (to prevent burns from accidental surface . contact). It's ofrered in three models rang- ' ing from 160 to 460' capacity-all with built-in thermostat.

Three sizes of Toivo prefabricated sauna rooms are available: (1) 6' x 6' x 6'8"; (2) 6'x 8'x 6'8"; (3) 6'x 10'x 6'8".

' WRITE: The Mer.chant Magazine, 573 ' So. Lake Ave., Pasadena, Calif' 91101.

New Assorlmenl

Dorfile Manufacturing announces a mer-

chandise assortment and display featuring

Spanish oak shelves, Mediterranean style pi-

laster. anodized aluminum standards and

brackets in charcoal and a floor display

unit free with the Mediterranean assort-

ment. The retail value of the assortment is

gs66.2b.

Dorfile Mediterranean will be marketed in

a kit consisting of three 8" x 36" Spanish Ff, oak shelves, two 36" shelf standards, six

Meditenanean style

the Mediterranean pilaster, in one-foot modules, is $1.39 for end pieces and $1.19 for center pieces. Suggested retail for the Mediterranean kit is $34.95. Retail value of the display assortment, including the free display, is $366.25, freight prepaid from Portland, Ore.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, ,Calif. 91101.

Mosonry Brick Ponel

Added to the Cavrok Corp. Iine of masonry panels is Flemish brick. The red tones of the brick have the quality of brick

These weatherproof moulded carvings. can be applied quickly and permanently to any inexpensive solid, hollow core or raised panel door to obtain a prestige entry. Over 100 carvings available providing unlimited design arrangements.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

locks lnto Ploce

A suspended ceiling grid system that simply snaps and locks together has been introduced by Conwed Corp. The Conwed strong lock grid system assembles without connectors or fasteners, Lock grid main runnets splice by interlocking and bending the end tabs. Cross tees

Flernish brick

found in Flanders. And the shadings vary from light to deeper tones.

Goes together like A, B, C insert into slots in the main runners and snap down into place (see drawings). Both main runners and cross tees are dou' ble web construction with steel flange cappings.

The system supports all Conwed lighting fixtures provided hanger wires are used at the four corners of the 2 x 4, grid opening.

WRITE: The Merchant Maga.zine, 5?B So. Lake Ave., Pasadena, Galif. 91101.

Potio ldeo Cenler

A display rack, called Pan-L-Rack, is offered without charge by Filon.

Pan-LRak provides for ample display of Filon panels. The unit vras created for use either against a wall or at the end of an aisle.

Two "silent talker" signs are provided, to be fastened to either end of the rack. Color pictures of panels in use show buyers how-to. The second sign has wire literature

fmprovements on the fixtures include wider reflectors which ofrer greater light reflectivity; an improved ballast guaranteed for two years; fixture sockets are riveted to a steel bar rather than snapped into place,

Pan-L-Rack display

dispensers and a "buyer's guide." Space is provided for th.e dealer to post per-panel prices. The brochures in the rack are "building plans" containing detailed stepby-step plans on patio projects and a .,patio planning kit" offering color and decorating ideas with Filon panels.

The display occupies 26,, by 40,, floot space, is sectioned to hold an assortment of Filon-stripes, sunguard and the new series 410 panels. Up to 75 eight and ten foot panels can be contained in Pan-L-Rak.

WRITE: The Merchant Magazine, b?B So, Lake Ave., Pasadena, Calif. 91101.

Herringbone Poltern

Herringbone is the newest sculptured, threedimensional finish pattern to be introduced in Enjay/Nevamar plastic laminates by Enjay Fibels And Laminates Co. In black or white; the l/16" general purpose grade laminate, in 4, x 10, sheets are an orderly arrangement of TtzL,,, x 1,, rectangular shapes in a herringbone design.

Cleft and design configurations are controlled when Herringbone is used as a horizontal surface. It retains all the features of a high-pressure decorative laminate and can be fabricated.

IVRITE:. The Merrehant Maga.zine, E7B So. Lake Ave., Pasadena, ,C"alif. g1101.

lmproved Model

Two and four lamp Gridlume ceiling light fixtures are availalble from The C,elo-- tex Corp.

Light where you need it and the mounting bracket is secured to the grid system by self-tapping screws.

WRITE: The Merchant Magazine, b?B So. Lake Ave., Pasadena, Calif.91101.

Gives You A lift

Howard-Cooper Corp. has been appointed distributor throughout Oregon and Washington for TCM and Philiff forklift trucks. Both lines are new to the Pacific Northwest. although well-established in other areas of the United States and abroad.

Now in 0regon & Washington

These machines are available in models from 2000 to 8000 lb. capacities, with gas, Ipg or diesel power, cushion or pneumatic tires, a full line of attachments and manv features. Purchase and maintenance cost-s are said to offer significant advantages to lift truck users.

IV'RITE: The Merrchant Magazine, E?B So. La.ke Ave., Pasadena, Calif. 91101.

Put Up A Put-On

"Pick out a beautiful put-on when you plt 9n imperial wood-grained panels by Abitibi," is the theme of a high-fashion wig offer available highlighting the introduction of Abitibi's imperial panel designs. Customers who buy color-accented Abi- tibi imperial panels will receive certificates redeemable toward the purchase of either human hair or modacrylic wigs or human hair falls.

White Oak, your name is legion! Never was there a wood of such infinite grace and versatility. Heavy, strong and stiff, it can still be easily worked. Beautiful in straight grain, dramatic when quartered, White Oak is superior for almost any use.

This is just one of 52 expertly selected hardwoods at J. E. Higgins Lumber Company, which offers Northern California customers 7 million ft. of kiln dried lumber and over 200,000 sq. ft. of warehouse.

A lumber for every purpose.

The wigs are the popular tapered model with stretch caps that fit any head size. AII are ready to wear and available in 40 difrerent shades. The human hair falls can be ordered in either 20-22" or 16-18" lengths, and 40 colors.

The tool has been upgraded to provide data on all L-O-F glass products used in construction. ASHRAE solar heat gain factors are listed in Btu per hour per square foot for the 21st of each month and for latitudes of 24 degrees through 56 degrees N. in 8 degtee increments (wow!).

The calculator is a 351 flat, compaet slide-chart, easily carried in a notebook or attache case,

\MRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.

Free Reader Service

For further informqtion on oll New Producis qnd New Literoture, wrile The Merchont Mogozine' 573 So. Loke Ave., Posodeno, Cqlif. 9l l0l. Pleose menlion issue dote ond Poge number so we cqn process your request fqsler!

Abuse-Proof Stone Fqce

Stone face is sized to assure tight installation and maximum aesthetic appeal. The style is available in 72" x 12" tile and in 2'x 4' board panels, competitively priced to encourage volume sales.

Eight Abitibi desi3ns are being introduced this year: imperial "prestige" panels include three saw mill designs and two distressed designs. In addition, imperial will offer an oak, a maple, and a cherrY.

W'RITE: The Mer.chant Magazine, 573 So. Lake Ave', Pasadena' roalif' 91101'

Heot Goin Meqsured

Total heat gain through glass areas can be measured by means of a heat gain calculator. developed by Libbey-Owens-Ford.

Tough, "stone face" impact resistant ceiling tile and suspended ceiling panel is from Conwed Corp. The ceilings withstand scuffing, peeling, flaking, denting or gouging. Conwed ceiling products feature a hard minerbl surface capable of withstanding far more force than existing ceiling board materials, This white surfaee is textured for a stucco-like pattern that blends with any decor. As an added featurg minute perforations in the rock hard surface provide noise absorption.

An introductory dealer display, advertising and direct mailing program backs up the stone face lines.

WRITE: T?re Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Corries Over A Ton

Select Industries, Inc. announces the fitan Hand Tr-uck equipped with a turning device

Put one on

Durable and stuccGlike

Spi"lists in Quality lmported Hardwood Plywood

IAUANtrSENtrBIRCHDSHINA

DEPENDABLE DELIVERY

Doorskin Specialists

PAN ASIATIC

that can make 90 degree turns fully loaded. The Titan is being used by industries that need to move heavy objects without power equipment. Loads up tn 2,500 lbs. may be

COfrIPANY, INfl.

Grid clips are placed on the unfinished side of the required lite-beam length, with tabs facing up, at 2'intervals and at each end of the beam. After clips are aligned along the Lite-Beam, they are secured into the beam with screws provided.

With grid clips attached, the Lite-Beam is positioned along the main tee or cross-

Hord Use Areq Pqnels

Eight pneumatic tires carried. Loads are distributed over eight pneumatic tires. The rear tires are attached to a hinged plate that allows g0 degree f,urns.

WRITE: The Mer"chant Magazine, b?B So. Lake Ave., Pasadena, ,Cblif. 91101.

Quick Clips For Beqms

Urethane Fabricators introduced grid elips for application of lite-beams in iuspended ceiling systems. The steel clips feature tab fasteners designed to accommodate the suspended tee of any standard grid system.

tees of the grid system, with the tabs extending above the base of tee. While holding the Lite-Beam in place, tabs are easily bent down over main tee. Ceiling tiles are then put into place.

The grid clips fit 2" x 4", 3" x 4" , 2" x 6", 4" x 6". and 6" x 6" Lite-Beams.

Cost of grid clips to apply Li.te-Beam in a 12' x 20' suspended ceiling is 95.00.

WRITE: The Merrchant Magazine, 573 So. Lake Ave., Pasadena. Calif.91101.

Cedar Specialties

cedar €f pine mouldings;

C0UIIIERTOP DISPLAYER shows Masonite Corp. Royal- tile panels for hard use areas, such as bathrooms and kitchens. Top in the sample pack is Gossamer Blue. 0thers include four plain and 4 x 4" scored patterns and a gold fleck on white called gold dust. The base for Royaltile panels is Ya" tempered duolox.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena. Calif. 91101.

Pinslriped Potio C.overing

A multi-colored fiberglass plastic panel for use in patios, awnings and fencing has been announced by Filon Div., Vistron Oorp.

Called Filon series 410, the panels are offered at a price for volume sales. The product completes a line of light-transmitting

Ponderosa Pine White Fir

doki"g and otber speciahies

Also now producing kiln dried meranti, a product of Malaya. random length drawer sides and other furniture products

Box 75I, No. Hollywood, Calif. 91603. Ql3) 877-3088

building panels specifically designed for residential use.

It offers new colors with accent patterns of tape stripes and pin stripes. The sheets, 26" wide in lengths of eight, ten and twelve feet, will sell for about 351 per square foot.

A patio planning kit, including photoswatches of all patterns and complete building plans for patios and other home improvements, is available, IVRITE: The Merrchant Magazine, 5?3 So. Lake Ave.. Pasadena. C'alif. 91101.

Aluminum Screen Doors

Empire Metal Products Corp. introduced their 1970 model House of Stewart screened

grille. Up to 13 lbs. of aluminum is used to construct each fashion door.

Other doors are available in roll formed or extruded aluminum and in an iodized, gray baked enamel or mill finish.

All of Empire's doors are made of aluminum, including the frame, screening, push bar and kick plate. Push button or knob latch hardware sets are available.

Empire ofrers a range of prices starting with the low cost, economy leader door and going up to the fashion doors.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Eosy To Get Stuck Up

Even a novice can put up ,Dacor miracle bricks without special training. The

Goes up quickly

The series is produced in curved panel shape in three patterns: daisy-an offwhite background with accents of forest green and bronze; goldenrod-gold-toned background highlighted by oak brown and bronze striping; spring green--chartreuse with highlights of marina blue and white. All patterns feature narrow pinstripes of both contrast colors near the outer edges of the panels and, in the center of the sheets, two broader bands of the light accent, each flanked by the darker pinstripes.

All aluminum doors, Each door in the lir-re is all aluminum and a complete ran3e of prices is offered.

The top of the line is called the fashion door and built of gold anodized aluminum. Each fashion door features decorator

Even a novice can do it "bricks," which come individually and have the Iook and feel of real bricks, are a tough

high-density polyester product. Each one weighs four oz., is lt" thick, and has the same length, width, and color of a real brick. Also, bricks are non-porous and need only a damp cloth to wipe clean.

Bricks will go on any solid surface such as a plastered, plywood or sheet rock wall with a three-inch putty knife or trowel to spread a thin layer of mastic.

Bricks are available in: Colonial white: white oak bark; red oak bark; used brick; lvhite roman and antique.

WRITE: The Merrhant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.

Potch Thor Crcck

Rockite is a powder-like compound that mixes with water to a pouring or pliable consistency for quick repair of cracks, holes, or breaks in concrete, It anchors bolts and similar items in concrete.

Rockite, from Hartline Products Co., Inc., is available in 1-1b., 5-1b., 26-1b., 50-1b., and 125-lb. packages.

Anchor bolts and similar items are secured by drilling and cleaning the hole to receive the bolt, mixing Rockite with water, placing bolt in hole and pouring Rockite mixture around the bolt. The bolt is set in 15 minutes. Within an hour, the bolt is solidly imbedded.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Hung Up?

For do-it-yourselfers ny.ith hang-upswhether they be tools or equipment-W.J.

t-41

Seidler Co. is introducing the hang-up hanger.

They are made of a tenpenny, smooth box nail imbedded in colored hi-impact plastic that strengthens the holding powers of the nail. Overall length of the HangUp is three inches, with approximately twothirds consisting of the cylindrical plastic hanger.

Hang-ups come with green, red or white plastic tops to blend or contrast with walls. Colors also permit a coding system to be developed.

Hang-Ups are priced at 915 a gross, Sample orders of a dozen are $1.50 postpaid.

TffRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101,

Urethqne Sondwich

Three Conwed Corp. sandwich insulating panels solve thermal fluctuation problems in a variety of environments.

The panels consist basically of a urethane foam core sandwiched between various surfaces which alter individual characteristics and end uses. The three are urethane foam insulation building, foil faced, and climate control panels,

BIG 0R small house, this dining area could be part of a combination living-dining room or a separate unit. The divider, which includes a desk, screens the area from the kitchen. All walls and built-ins are covered with Marlite. Textured oak paneling and beams provide a contrast to the neutral paneling on wall and ceiling. WRIIE: The Merchant Magazine, 573 So. Lake Ave.. Pasadena. Calif. 9ll0l.

U]IITEO

All three urethane panels are lightweight and easy to install. They readily apply to wood, masonry or metal structures. Standard sizes run 8. 12 and 16' long with special lengths to 24'; standard width 4', standard thickness lg" lo 2".

IVRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

live Action

A "live action" counter display promot- ing better living with decorator-created

A United staff of veteran lumbermen experienced in handling the requirements of the retail dealer

United in their effort to provide prompt, efficient service on whOlesales16ers from our

United inventory of prime softlumber maintained with retail dealer's needs in w00d the mind.

striped, multi-colored translucent fiberglass panels is offered bY Filon.

approximately 60 days operation is supplied by two standard flashlight battedes. A photo on the display illustrates the third and newest line of Filon panels, the Series 4t0.

The display is free to dealers participating in the Filon "Showcase" promotion v'ith the purchase of a 30-panel order.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, ,C'alif. 91101.

New Fotch Pock

A new package for FI:X wood patch plastic putty wood filler creates its own point of sale display. A' LV+" ounce tube of wood patch is mounted in a stretch pack, on a rack-hung card which features a fullcolor illustration of the product in use. Selling points are printed on the back of the card. full instructions on the tube. Woodpatch accepts all stains. The 4" x 6" cards are packed 6 per box.

WRITE: The Merrchant Magazine, 573 So. Lake Ave., Pasadena' Calif' 91101.

Weelern Lumber ond Building Moleriols IIERCHANT

wheeled hand truck to a four-wheel platform truck, complete with brake, 'w'hich can be pushed along like a wagon.

The converti-truk can handle 500 tbs. in the upright position and 600 lbs. on its four wheels. Of all-steel, welded construction it is 21" wide, 47" in height in upright position (37r/2" in 4 - wheel position)' weighs 46 lbs. and is finished in baked enamel.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, ,Calif. 91101.

Pre-Grouted Cerqmic Tile

The do-it-yourselfer who wants to put up ceramic wall tile can do it without grouting. Pre-grouted ceramic tiling named "easy tile" (4Y+" x 4/+') is the product of Villeroy & Boch.

Boosts patio materials

The display, 15" wide and 20" high, features triangular samples of Filon-stripes and sunguard panels that rotate. Power for

Convertible Truck

Jackson Manufacturing Co. introduced a "converti-truk" which converts from a two-

The "easy tile'l grout is a stain resistant and washable silicone compound strip. The grout is of uniform thickness and depth. Because the grout is flexible' the panel can be bent at the tile joints for application to corners, as well as for adaption to moderately curved surfaces.

W'RITE: The Mer"chant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

CUSTOM KILN DRYING l3OMCAPACITY

A,IANUFACIURERS OF BAND SAWED REDWOOD, F'R, P'NE, ALDER, OAK LAMTNATEDtY$.IJlTF^i.t3$|[,"[4_t#lo"1r*r9t'cursrocK

Gloverdale' calif. e5425

Holmes

Your best bet for reolly efficient distribution of West Coost lumber

REDWOOD

AIR-DRIED KIIN-DRIED GREEN STUDSPOSTSSPLIT PRODUCTS huprnlWtnlpunlaLumbp,r

DOUGTAS FIR

WHITE FIR

suGAR P'NE

PoNDERoSA PINE

"Al Holmes, fcst shipment is lhe nome of the gcme rqil or T&T"

Production & Home Office Fred HolmesCorl lelsEJim Buckner

ilo r,{oot* ot* o[ Rdruood,

S p ld P,,odur/r & SamPmdrrrfi.

REDW(I(ID, FIR AI{ll PII{E TUMBER

SPTIT REDW(!(!D POSTS MORTISEO

RAILS, PAIIIIG & H(|TTYW(I(ID SHAKES

Job Opporlunilies

Hands To Build America is a series of youth-oriented materials developed to help educators and public-service agencies spread news about employment opportunities in the housing industry. Current figures indicate the availability of 280,000 new jobs each year in the residential contruction business. Upbeat music from the movie soundtrack of "Butch Cassidy and the Sundance Kid," and photography help the slide series speak out in relevant language to youth.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif.91101.

Where To Buy lt

The Hardwood Plywood Manufacturers Assn, has issued their Where To Buy directory. The 18 page booklet lists 56 member mills that manufacture hardwood plywood in plants throughout the United States and Canada. The directory lists the person responsible for sales in each company, maximum and preferred sizes, and glue types manufactured.

\ilRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif.91101.

Automoled Specs

A 10 p. brochure provides detailed information about Masterspec, requiring no in-house comp uter or data-processing equipment. Alternative methods and materials are included in the highly flexible text. Masterspec was developed by PSAE, a not-for-profit corporation sponsored by the AIA.

TITRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif.91101.

Exhibit House

Potlatch Forests issued a Newsbrief describing use of computed graphics to design an innovation exhibit house. The precise computer plotted drawings helped in planning the wall planes and unusual roorn shapes.

TilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif.91101.

Portoble Electricity

Multiple uses and savings delivered by the portable electric power unit, Pep IV, are illustrated and explained in a rbrochure from Power Electron-

ics. This compact power source is 4', x 4r/2,' x 9%,,, fits under the instrument panel of practically any vehicle and delivers pulsating DC eurrent for charging batteries, for operat- ing power hand tools, for remote emergency light source and for checking defects in electrical systems.

WRITD: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif.91101.

Hqrdboord Promolion

The American Hardboard Assn. 19?0 home building and remodeling promotion kit theme is "HardboardWood at Its Best!" The kit includes display

of Bulletin 311 issued by the College of Engineering, Washington State University. An experimental floor systems program was carried out at Washington State University under the sponsorship of the NFPA. This program developed lowprofile wood floor systems whieh utilized the shallow, non-access space under the floor as an air distribution plenum for the house's heating system.

WRITE: The Merchant Magazine, 673 So. Lake Ave., Pasadena, Calif.91101.

Free Service

For furlher informo. tion on oll New Literoture items, write The Merchanf fiogazine, 573 So. Loke Ave., Posodeno, Colif. 9l l0l. Pleose mention issue dote so we con process your request foster!

Exterior Siding

Hardwood promotion kit streamers, overwire pennants and price stickers. Also furnished are envelope stufers, facts, noise control and 24 page consumer brochure; builder's report, publicity sheet and ad idea folder.

WRITE: The Merchant Magazite,573 So. Lake Ave., Pasadena, Calif. 91101.

Storm Resistont

How to Bui,Id, Storm, Reeistant Structures, issued by three forest industry organizations, details construction methods to minimize destruction by hurricane winds and water. The building practice recommendations were developed by a team of industry engineers and construction specialists which searched for clues in the construction wreckage along the Gulf Coast caused by Hurricane Camille. The 24 pp., illustrated booklet graphically shows the destruction to homes and commercial buildings from hurricane winds and water.

WRITE: The Merchant Magazine,573 So, Lake Ave., Pasadena, Calif. 91101.

Experimentol House

Perf ormance of E nperimental House Embodying Som,e New Concepts ,i,n Floor, Found,ation, anil Heating Syatetns is the title

The 1970 issue Erteriols trotn Masonite Corp. shows additiorrs to the company's line of hai'dboard sidings and portrays ali the types in four-color illustntions. Included are descriptions and specs for applying the various products. The 24 pp, bmchure also gives the text of the X-90 25-year hail damage guarantee and the Colorlok X-90 10/26 year guarantee.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Lond Monuol

The National Assn. of Honre Builders' Land D eoeloprnent Manual is recently off the press. The 376 pp. manual devotes 20 chapters to such topics as taxes, home and apartment marketing, all aspects of environmental design, land and site studies, erosion and pollution control, utility installation, and finane ing. Price is $7.00.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Interior Syslems

Newly-added Royalcote hardboard panels are shown in color in the 1970 edition of Masonite Corp's. brochure Interinrs, Decorutioe Poneling Sgstema, Also,

vignettes showing all the decorative, prefinished hardboards in the extensive Royalcote line are pictured and described. The 24 pp. booklet reproduces the Royalcote paneling guarantee and lists other available catalogs.

lilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif.91101.

Fork Lift Trqclors

A free four-page brochure illustrating and briefly describing 24 of the fork lift tractor attachments being manufactured by Little Giant Products, has recently been published. The attachments shown are mechanically, hydraulically, or vacuum activated, and include drum handlers, bale clamps, scoops, box dumpers, maintenance platforms, pick-up sweepers, and snow blowers.

WRITE: The Merchant Magazine.573 So. Lake Ave.. Pasadena, Calif. 91101.

Interior Wqlls

Architects, designers and builders are given installation and application data on interior wall sur{acing systems in Panel Syatems 197O, from Formica Corp. The booklet contains installation photos, detail drawings and maintenance information on both panel system 202, 404 & 505. AIso included are drawings on moldings and fastening components 4nd data on the systems' fire ratings.

WRITE: The Merchant Magazine, 673 So. Lake Ave,, Pasadena, Calif.91101.

Pulpwood Grinders

Koehring-Wateroug released a brochure describing its high capacity pulpwood grinders at installations using stones as large as 72" in diameter, and with power ratings as high as 6000 hp. The full-color, eightpage brochure points out recent technological advances.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasa- 'dena, Calif.91101.

Housing Morkel

Seymour Kroll & Assoc. published ?i.e U.S. Hotrsi.ng Market Bibli,ogra,phg of current marketing studies on the U. S. housing market. It contains over 330 research studies, classiffed and cross-indexed into nine major subjects. Cost is $24.50.

WRITD: The Merchant Magazine, 673 So. Lake Ave., Pasadena, Calif.91101.

PosltlonE wanted 25, a word, mlnimum 22 words (22 words - $5.50). All others 35, a word, min. 20 words (20 words : $?.00). Phone number counts as one word. Boxed ads $1 extra. Fancy headllne or borders $2 extra. Box numbered ads add $1.

Glassfifffled Adventfisemn@mts

POSITION WANTED FOR SAIE

nDTAIL MANAGEB or assistant manager. 10 years lumber merchandislng and lite construction experience. Bondable, non-drinker, resourceful, cbuege, age 43. Trained ln credit admlnistration. Prefer Bay Area. Presently emDloyed ln another field. Inqulries will be [rohptly answered. (415) 845-5361 or reply box 27 c/o The Merchant Magazine.

DESIBE ]IIANAGEMDNT position in small yard in San Diego or Riverside counties. Thirw years experience in sales and management: ietail, wholesale and industrial' Available two weeks notice. Call John Gray (213) 434-4633.

LUITIBER AND BUIII)ING 1vIATERIALS SAIESman. 20 years experience retail, wholesale and manufacturers representative. Live in Modesto; full knowledge ot valley territory' Excellent references. CaU (209) 524-6191 or write 209 MayneII, Modesto, Calif. 95354.

HEIP WANTED

INSIDE AND OUTSIDE salesmen. Growing wholesaledistribution corporation. Salary, commission, bonus. Expanding territories. Positions open in Bay Area and Southern California. Our salesmen know of this ad. Reply box 30 c/o The Merchant Magazine.

TIRED OF BEfNG on the short end? Excellent commission to make big money for hustllng salesman. Well established Los Angeles area wholesale/dlstribution yard. Soft and hardwood with remanufacturing plant. Call Mr, Hilton, Pine Ridge Lumber, (213) CU 3-8521.

FOR, SAr.n: Two 12,000 lbs. lift trucks. 1) 1968 Towmobile #B.72-OO7L, model #B-12. Motor hours: 2,6?6. 54" forks, 1O' tower. $10,000. 2) 1964 Hyster 120, Model H120C #C6D-2801H, Model 244. Motor hours: 6,991, 54' forks, 10' tower. $?,000. Both Continental engines. Both in perfect condition. Dee Lumber, Inc., P.O. Box 38, Redding, Calif. 96001 (916) 241-5151.

WANTED TO BUY

aHREE MfLLION feet of 2 x 6 and 2 x 12 random length, economy, green, Douglas fir S4S 17E". CaU W. M. Hunter, Hunter Woodworks, Torrance, Calif. (2a3) 715-2544.

DOUGLAS FIR-z x 10 R,zL, SEL, STR, S4S kiln dried. 1%" thick only. CaIl Lumber Specialties, (213) 685-8658.

Start planning Now May is Natlonal Home Improvement Month. The Merchant Magazine brlngs you this remlnder as a publlc service with the hope that dealers and wholesalers through- oui the west wiII start plannlng now to take full advantage of thls exceptlonal op- portunity. The May is National Home Im- -provement Month promotlon can be one of ine biggest sales events of your year. start planning nowl

Names of advertlsers uslng a box number cannot be released. Address all replles to box number shown ln ad ln care o! The Merchant lfagazine, 573 So. Iake Ave., Pas&den&' Callf. 91101, Deadline for copy ls the 20th. To call ln al ad: (213) 792-4098.

SERVICES OFFERED

I'OIINNY TEE LI'MBEB LOAI) SIGN PRINTEB

Speciallzing in danger flags, side-load slgns, Job cards, etc. John Wellefs Prlntlng, 18<12 W. 169th St., Gardena, Ca.lli. 9O2/yI. Phone (213) 676-7522 or 323-7606.

LI'IIBEB IIAI'IING

c-Q TRUCKTNG C0., (213) RA 3-655? and RA 3-2138, ?151 Telegraph Rd., Los Angeles, Callf,90022.

EQUIPMENT WANTED

WANTED: lumber truck, convertible cab. 1% or 2 ton, 14'bed, 1960 or later, good condition. Roller bed, or we can transfer our rollers. Los Angeles area only. Write box 29 c/o The Merchant Magazine.

BUSINESS OPPORTUNITIES

Ar-T OR, PAR,T of complete LUMBER AND KILN DRYING BUSINESS. SpEciaI. izing in high grade clears and timbers. Business grossing $200,000 annually. To settle estate. Contact Lyle van Patten, 321 W. 135th St., Los Angeles, Callfornia 90061 or caU (213) 321-3681.

Weslorn Lumber qnd Bullding Mqlericls IIERCHANT

RiltrRGHANT NNAGAZINE tsUVER2S GUIDtr

IOS ANGEUS IUMBER AND IUMBER PRODUCTS

Amerison Forst Producl!, TW&J Div.......(213t. 773'92OO

Aneri@n forqt Productt, TW&J Vqn Nuvs (213) 786-7056,

SOUTHERN CATIFORN

Son Eernordino - Riverside - Sqnto Anq Areo

AdorlHifite ...-.....-.......(714) 525.1781

Amaricqn Fqsst Ptoducls, TW&J Div. ....(213) TR 5.1550

Bough Forol Productt CorP. -.-..-----(2131 339'715-l

Amcricon Hotdwood Co. ----..--.-.-. *---l2l3t 7 19' 1235

Bs; Indu3tries {H.wn(it.} -............--..-..(2L3} 968'199t

Bofrc Corcodc, Unlon Lumber Reeion ..-...{714} 511'9911

Connor !umbir Soler .------..---......--...-..-.(21 3) 681'21 02

Coor Hcod lumbor & Plywood ...-....--....(2131 83't-5261

Cryon forett Indudrle .-...-..-..........---...(21 3l't5l'5601

8.llw€d Co., Thr -..-*-..--*..(7141 538-8821

Boi:e Coscode, Union Lumber Region ......(714) 541-0611

Crrlow Co. ......----...--..-1714]. 8250672

Frrcnm & Cor Shphqn G. ...-..*...-..'(71lt) OR 3.3500

Gcorglo.Pocific Wsrchour -*--..17141 OV 4-5353

Harbor Lumbct (At Wllronl...---.-...(7lal OV 4.8956

Hobbr Wqll Lumb.r Co.. Inc....-.-..----(7141 511.5197

Eslry & Son, D. C.....--.-.-(2131- rA-}!!fZ

oootry & co. -.*.--*..---_l1l31 FP i'!?ql

E"uoi'r a so;, !. H.....-....-..........-.-.......(? ! 9'l 97-9-99q7-

iucinc-Wittomitte Lumbet Co. -.---..-.-.-.(213) 678'6563

Foi W$r fir Solc ..---..-...--..--....-.....(21 3) 2't5'31 !l

Fir & Pinc lumber Co. .----....-----..-...(2131 Vl 9'3!99

Fenloln I'unbct Co., Ed..*-J2l3l lU 3'l3El

Fnmont Forcaf Prcdoctt ""-'-"-'-'-l2l3l RA 9'?q!!

Goff.hr Hqrdwood Co. -.---.---.--...12131 ?L ?'179q

Gonle?ociflc Corp. ll'umbcrl----.1213) RA 3'??6!

ooritepoctltc 66. iPlvuoal.-*l2l3l RA 3'9261

oodio-pocitic c.d. --------.12! l r!-Z'f{9

icatrina rumuir sol;..t2|31 989'2026 & (8051 495'1089

Hqbere tumber So14...................----.:(?13) 77 r'9197^

Hitt [u;ber co., MoL............--.............(21 3] MV 1'?qlq

Hoover Co., A. f. ..--....-.--....--..-.-----'.-.""(213) 281'997.8.

Hutl tumbcr Co. ._...-*.-..-.l2l3l SP 3'48'(6

Indapendanl Euilding Molcrlolr Co. .....---(2131 636-8345

Lonc Lumber Co. .........-.....,-..........-.....(213) AN ?'0624

I'orhlcv' Dovld E' """-"-"--'l2l3l cH lt'8805

ilqrquLrt.Wolfc Lumber Co. .-...........-.....(2!9) Q2t'\t2!

Inlond Lumb.t Crnpony ...---.-..-.-...17141 TB 7.2001

Morquorl-Wollc Lsmber Co. ..----...........(213) 625-1194

fwln Hqrborr Lsmbsr Co. -.---....-.-..-.(7141 547.8086

U.S. Plywood Crrp, lSonfo Anal..**Ol4l 9!q.ZAq

U.S, Pliwood Carp. (Son Bcrnordino) ....(7111 885-7563

Pozzi cA., Arthut A. --l7l1l 637'7170

woodlqnd Producls...--......-...---.-..-......(7141 NA 2'31156

SAN FRANCISCO

Americqn For€tt Producls, TW&J Dlv' ""(/tl5l PR 6'4200

Boire Co:cqdc, Union lumb€r Region ...-(,t15) SU l'6170

Douslos Fir Lumber Co........-..................(41 5) DO 2'6027

Foriyfh Hordwood Co. .......--...............-------t4l 5) 282'01 5l

Gorsio.Pccific Corp. -...--.*...--......-...(41 51 871'9678

xirtr-iumurr s;16, A. w.-.-l2l9l qZ?'!?99

t*uiuil ,,touldlng ond lunbcl Co-.-..|?l!l F I'QqUZ

oieooJ, tnc- RobEn s. ........-..-.-.....-..-t?!1! 3q?-q?Zq

Pq;ific iir soles -...-......--.-........----..-.......---(213) 68?'35-!9

rJclflc runbcr co., fhr...-.-....*-t2l3l O, 9'?-o7-!

iiJni-lroat-n I'un6d co-..-*----.t2l3l sP 3-22?2

Pso Atiotic Trqding Co., InG'.--.....'.....----(2131 264'2721

p-rcc Compony, Ai ...--..-*.-...............(2t 3) q2q-!qg!

Hof linan Mockin lumbcr Co. ...-......-..-(/315] 167-8110

Hissinr Lumbr Co,. J. E. .-...................(,115) vA 1'87!4

HoLbr Wol! tunbor €o- Inc.--....-...t4151 fl 6'6000

Jordon componlC .-...(415) 342-608'l

looon Lumb.r co. ...----.--...--...-----..-.(415) YU 2'1376

Poctflc lunbrr Co., Ihr--lalil 7711794

Pqrqmino lumber Co. ..(,(15) ,t2l-5190

Rof ondo tumber Co,, Inc. ...-......-...........(,ll 5l 167'0600

Rolondo -lumber Co., Inc..-.--.-.......-.(213) ZEnith 9'88'3

Pobrrlhv [unLir Co. --....-*l2l3l fU 3-a5ll

Roundr lunbcr Co.-.-*..*.--.-.-...--.(21 31 723'9261

R@f Lumbor Seryica .....-.....-.....-........-----..(21 3) 232-5521

Sonford-lurrlor. Inc. -.-..-..._...-_1213] Ar( 2'9181

Simmonr Hordwood lumber Co. ....-.-.....(213) 723'6156

Simpron Build ing Supply Co ------.--.-.(21 31 321'??9?

Sourh 8oy Rediood Co. ....-...--..'....-.(?!3) SP ?'q?qq

Sfoht !u;b!r Co. .----l2l3l AN 9'6qaa

Stcndqrd Lumber Co., Inc. ...--..-..-...-...(2131 681'!911

Stirl ing Lu nber Co, ....---..--......-......-... (2 ! 3|, fi44 -Z'{193-

SummlI Iunber Ci. -..--.--..'...-..------.---...(2131 636-5715

Sun tumb.r Co. ...-...-_..-..-*.*l2l3l 775'1251

Toiomo lombcr solcr' Inc. ...-..---""-"'(2131 MU l-6361

lwln Horbor Soto 6.--...-.----12131 625'q133

Unllcd Whbc. [o;b.t Co.....-_---..12131 Ov 5'5600

unlt.d Stotct Plyvsod Cotp.--_*(2191 tlf l'ltll

U.S. Plywood Corp. (Glcndclol----l2l3l Cl !'?11-3

u.i. ptiwooa Cori. lione 8rochl...--.*---HE ?'l?91

iiib [r'rcr co. -:-.--:.-.--;.--'.(2131 AN 9-0e07

Wadling-Nothon Co. ..........--.--...........(213) CU 3'?028

Sif morco, Intcrnollonol ...............-..... -...(41 51 77 6'1200

Unltcd Stotca Plwood Corp. .....-....-.....(.ll5l JU 6'5005

W.ndllnr-Nothon Co. -.--...-*l4l5l SU I-5363

SASH-DOO RS-wl NDOwS-l'toU tDl NGS

8U TDI NG MATERIATS_PAI NT_HARDWARE_ETC. TREATED TUMBER-POIES

Koppcr Co.. Inc, ...-......-....-.-.-...--...(/01 5) 692'3330

w;;dlins-Nothon Co. ...----------........-..sufot l'5363

SPECIAI SERVICES

l.dwcod Inrp.stlon Srnlcr

GREATEN BAY AREA IUMEER AND IUMBER PRODUCIS

2'7880

Anericqn Forest Producb. TW&J Dlv. -.-(415) SY 7-2351

Arcotq Rcdwood Co. (Eurllngomel ..........(415! 3/t2-809O

Alkineon-Stutz Co. .--..---...-...-.-----'--..345-l 62 I

t/Vqrehoup lAnqicinl ...-.....----.....-...-.(71 1l

Wocrhoorr Companv -.---*--.-(2131 Rl 8'5451

Bellwood Co., lhc ..,......-....-.-.....-...........(,1081 356-?q0O

Soldf-Bocom

w@dlond Producl:---.---.-.....-----.---.....--.(7t41 NA

Wholeolc Fort{ Prcducb ------..-.--.(2131

PEision Foresl Products.-....-.......(213)

TREATED I.UMBER_POTES_PI ITNGS_TI ES

Koppcrr Compony ".-.-(213J 830j2860 Son' Antonlo Conitructlon Co....-........-...(2t 31 773'1503 TrGoted Pol. Bulldcn, Inc..-..----.-----.-.--(7141 986-1166

,,tl It WORK-DOORS-MOUtDl NGSBU TDTNG MATERTATS_PAINI_HARDWARE_ETC.

Americqn Foresl Ploducts, TW&J Div. -..12131 773'9200 Bellwod Co., The ................-......-'...-....-(213) 62?-3ql I

Docor Monufqcturing Co., Inc.--.----'.---.--(21 3) 680-???6 Deft, fnc..--.....-.-*..-..------.-....-'-....----....-.....(2131 7Zt'??2? 3) 68q'9-9-?9

criffin For3t Productt ...---...-.-...-.-...(7l.ll 193'1519 77t'?32?

flofmsf Hqrdworo qnd Sol.r Co. ...--.....(213) 685'7750

5) 342-088: Inc....-......-.....--(41 51 113'271l

Johnron P.l-Dor- lnc. ------.--..-----.---.--.-(21 3) 31?'1971

Johnron Pcl-Dor, Inc. ..-.--------..-..-..-(21

M.61. B16.-. lnc- ---.--^-^--^---------------.--l2t3l OX 8-2536

Mopla Bro3,, .---..-.--.-.-..-..-...-.--.-.(2t31 q'?519

rrtion Supitlc, tnc. -.--..-...-...--...12!31,Ary ?'qqZ

lrtorcn Suppllc, lnc. -.--..-...-...--...12131,4ry -l'gqlz

Nardahf Aanufactutlao Co. ---...-..12131

Nordqhl i{onufactutles Co. ---...-..12131

D6t corp....__..12131 Cl, 3'q!?q

Tlmbcrllnc For6t Ptoduci., Ina..-..(2131 850-3872

Woodlond Producir...--....-....-..-...,...-...(71 /t) NA rl'5678

SPECIAL SERVICES

Brrkot llfg. Cr. ....-.*-.-....-.--.*...(2! 31 97!.ll q3

Colltonio lunb.r lmp.Gllon Srnlc-.l2l3l NO 5'5431

Coorf Ploaln! f lll ---.--l2l3l l{A 2'l!ql

l,torhlny Rloi-A-Skilt ...--.-------....-.....(21 3) 381 -5255

NolPol coip. -.-..-..*-l2t3t tu !'!!!!

So-Col Comncr€iol St..l -.-....----......-.(2131 685.5170

lrtloml-Coroy Mh. Co. -*'-_J2!31 Z/9'9!1!

Sumncrbdl-Specd3pqcc ...--....-....-.........(21 3l 923.0686

TUI BER HAl.lOl.lNO AND StllPPlNG, CARRIERS

C-Q Truckins Co. .........--.-........-........-...{2 | 3) 723'65 57 le lumbcr Houling....-.....---...-.....-..... (2131

MNtrRGHAN]T NNAGAZINtr BUYER2S GUIDtr

PACIFIC NORTHWEST STATES

WHITE CIIY

Afdcr lrlonufoGforing Co..---...........---..........(503) 826-4088

Ameri@n FoFtt Products, IW&J Div.......(5O31 312-5128

U.5. Plywod Grp. ..-15031 Dl 2.llll

Wcycrhoeu:cr Co. .....-.......*...-..-......-...(5031 312-5531

iltililiiiiuiiiiiiiliiitiliilll souTHWE5Ttutttttitttnrnu||iuttuiltittuttrn

Wlllomctte Vollcy ^{fu , Co. .....-.--...--..-(5031 689-l,t/to

GRANIS PASS

Twin Hqrbon Sql.i Co. .....-..............-......(5O31 179.1656

LAKE OSWEGO

Arthu? A. Pozl Co. 636-8 t 33

TAEDFORD

Fouatoln lumb.r Co.. Ed..*.....--.*.(5031 535-t 526

W.ndf lne-Nqthsn Co. .---.--......_-l503l 772-763

PORTIAND

Dont & Rusroll. Inc. .....-..--......-..-.--..(503) CA 6-23'll

Eneln.md Softwood Prcdu€tr--*f50ill 228.2356

Evon3 Productr Co. .--..-..-...._..*..._.....(503t 222-5592

Foill Flb.. Productr Co---*l5Gl lrtl &tt58

Georsio.Pocific Corp. ...--..--.-......-......-(503) 222-555'l

Poromino [lnber Co. .-{503} 223-134t

Twln Horborr llnb.r Co.--.*--*..1503) 228-1112

Tunqc Lumber Co,..........--.......................(5031 CA 6-6661

U.S. Plywood Corp. ...-..........--.-...-.-.(5031 CA 7-0137

Weyerhocurer Co, ...-----.-....-.-.------..--.--.-(503t 226-t 21 3

RIDDIX C & D Iumber Co. ...,..-............-.....-...-......(503] a71.2241

sAtEl

U.S. Pftvood Gcrp. ..*.-----...t503 CA 7.0137

SPRINGFIElI)

Rorboro lumber Co. ...........-....................-(5031 716-A1l I Wcycrhorurr co. -..-..---*---tr0t 226-1231 IDAHO

BOISE U.S. Plyvood .........(2081 312-3566

IDAHO FAIIS U.S. Pllrood l2o8't 522-899' ROCKY iAOUNTAIN STATES WYOMING

CHEYENNE

Eoddf nston-Ch.ycnnc, Inc. -...-......-.......(302) 63 1-7 996

IARA'IAIE Norlh Pork Timbqr Co. .....-....-.......--.-....(3071

O'IAALIEY STORE

(Continued lrom Page B) brought in for special seminars.

The building has a special conference room for such gatherings. The company also has special audio'visual projectors, which Hunt helped to develop, for presentation of training and sales films.

The O'Malley complex had its grand opening Feb. 18. Parker and the other O'Malley executives are cbunting on the regulars' long years of service to carry them through even before they've had all the technical niceties of space'age selling explained to them.

They are a 93 year old comPanY. WuY

back in 1877, James O'Malley, Sr. was en' gaged in the lumber business in frontier settlements over the western part of the United States. A total of eleven lumber yards stretching from Missouri through Iowa, Oklahoma, and into Colorado were started, bought and sold during the period from 1877 to 1908.

In 1908, James' sons, John, Edward, and Charles purchased a lumber yard in down' town Phoenix. This original yard was situ' ated on the Southeast corner of Fourth Ave. and Jefierson St. This yard was sold in 1960 and it has been relocated to a more advantageous location in northwest Phoenix.

Since 1908, the company has greatly di-

versified its operations and is now organ. ized into four operating divisions'retail, wholesale, contract & manufacturing and investment.

The retail division consists of 15 units. The contract & manufacturing division was originally organized in 1912. It has operating units in Phoenix, Tucson, Glendale, Tempe, Yuma, El Paso, Albuquerque, Los Angeles & Mountain View, California.

Mallco distributors. the wholesale divi sion, is located in Phoenix and its subsidiary, the O'Malley Roofing Co., in Tuc' son. Mallco distributes lumber, hardware, and sporting goods to points throughout Arizona, and the fringes of neighboring states.

LUMBER HAULING

PHONES: (71q 827-5900, (213) 596-1555 Res. (213) T0 1-0881 9258 Muller, Downey, Calif.. 90241

Rates cover GaliforniaNye & Clark Go., Nevada

Complete Custom Milling Facilities: We like them BIG!

two timber sizers . large tinbers & wiile sizes our specialty

Iarge matcher with profiles . resawing, fence cutting . himming timbers: squaret bevel

GAcR

$[RA[TD00R rhe eu"rity Leader in'70