Selllng to thc scurH2

lf you sell into the South, or any part of it, we can help you get across your message.

Building Products Digest covers all 13 Southern states. Each month we send 12,750 copies to 100% of allthe retailers, wholesalers, distributors and jobbers. That's all the home centers. home improvement centers and retail dealers as well as those at the wholesale level that back them up. This saturation coverage means you now have a way to reach your customers and prospects. Building Products Digest, the highly acclaimed monthly for the Southern trade can help you get across your message. The Digest, incidentally, is the sister publication of The Merchant Magazine and is based on The Merchant's proven format . . doing the job for advertisers for 60 years.

You can count on reaching the market in the South through Building Products Digest. Call today, you'll be glad you did.

. . .A NEW SYMBOL FOR SOME ESTABLISHED PRODUCTS

Timber Realization Company, established last year, has carried on the tradition of many long-established producls having well-deserved reputations.

Architecturali L Redwood

Klln Dried Cleer All Hesrl, Clear snd B Grrde carefully dried snd milled snd sllrrclively peckeged sre avrilable. These grades of Redwood continue to be high profit makerc for demending architectural speclfications.

CLEAR'SELECT

Wilhoul r doubl this is lhe most popuhr decking grrdc in Crlifornla, Your customers will continue to enjoy lhe srme relieble producl loed rfler loed.

FrlBSrlIA EEARSI| '

Consislently a premium sll-herrlwood decking producl, Flesta Hearl is greal for your mosl perticuler Redwood customer.

rEUtL}fii,flffi\s'

Sllms continue to be regrrded as probably the besl benderborrd .eveilable enywhere. Mede only from Clear/Selecl rough, the continully from unit to unia cen meen real repeal business for you.

RANCH HEART'

Normally the most economical garden grede Redwood available, this durable, all-herrtwood lumber is ideel for the do-it-yourselfer.

Rest assured, all of our Redwood and Douglas Fir products will continue to perform well for you and your customers.

Of equal imporlance to us is maintaining these longlasting customer relationships.

AFTER ALL, WE'VE JUST CHANGED OUR NAME . . .NOT OUR STYLE!

Timber Realization Company

A Llmlted Prrtnershlp

P.O. Box 97

Calpella, CA 9541E

707-4t5-E731

March

Los Angeles Hardwood Lumberman's ClubMarch 10, Secretary's Day, Stevens Steak House, City of Commerce, Ca.

National Lumber and Building Material Dealers AssociationMarch 16-17, llth annual conference with Congress, The Capital Hilton Hotel, Washington, D.C.

Los Angeles Hoo-Hoo ClubMerch lE, gaming night, Hyatt Hotel ballroom, City of Commerce, Ca.

San Joaquin Valley Hoo-Hoo ClubMarch 18, Chester C. Harshner Memorial Scholarship Fund Casino Night, Edison Social Club, Fresno, Ca.

April

Hardwood Plywood Manufacturers Assn. - April 6{' spring meeting, Hotel del Coronado, Coronado, Ca.

Pacific Southwest Section, Forest Products Research SocietyApril 7-t, spring meeting, Eureka Inn, Eureka, Ca.

Woodwork Institute of California - April 7-9' 32nd annual convention, Quail Lodge, Carmel Valley, Ca.

Los Angeles Hardwood Lumberman's ClubApril 15' annual day at the races, Santa Anita, Ca.

Woodworking Machinery Manufacturers of Americ& and Woodworking Machinery Distributors Assn.April20-23' 6th joint industry convention, Silverado Country Club, Napa, Ca.

Working With Wood Show-April 22-24,Fort Mason Center, Pier 3, San Francisco, Ca.

Orange County and Los Angeles Hoo-Hoo Clubs - April2/, Baltimore Orioles v. California Angels baseball game , Big A, Anaheim, Ca.

Garehime Corp. - April Z, show, Trade Show Center, San Francisco. Ca.

Forest Products Safety C,onferenceApril 2E-29, Hotel Vancouver, Vancouver, British Columbia.

National Building Materials Distributors Assn.April 30'' May 3, convention, Fairmont Hotel, San Francisco, Ca.

May

National Paint Distributors, Inc. - May 1{, show, The Broadmoor Hotel, Colorado Springs, Co.

Arizona Lumber and Builder Supply Assn.May 4{' annual convention, Doubletree Inn, Tucson, Az.

Ligna 't3May 11-17, trade fair, Hanover, West Germany.

Lumber Merchants Association of Northern California - May 14-17, convention, John Ascuaga's Nugget, Reno, Nv, National Kitchen Cabinet Assn.May l5-1t, 28th annual convention, Del Monte Hyatt House, Monterey, Ca.

North American Wholesale Lumber Assn. - May 21-25' meeting, The Broadmoor, Colorado Springs, Co.

Western Building Materirl Assn.lil.{ry 22-4, all industry management and marketing conference, Eugene Hilton Hotel, Eugene, Or.

Want to see your organization in print? Send us information including date and place on your next meeting, convention, or social event for the Calendar. Please make sure that we receive it at lesst six weeks ahead of the date and be sure to include your n:rme, address, and telephone number.