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Peivetraiing Oil Finish

Penofin, a penetrating oil finish and sealer, preserves the natural color, grain and beauty of wood. A special Redwood and Cedar penofin will enhance and protect siding and decking.

Field tests have shown that the transparent finish which incor' porates Brazilian Rosewood oil, activated by a leadless dual catalytic system, rejects over 907" of the sun's ultraviolet rays thus eliminating the cause of checking and discoloralion.

A m ildew and water resistant agent prevents nai ls from bleedi ng and provides superior protection.

The line also includes a product for Marine use as well as natural, medium and dark stains for interior finishes.

Southern California's Distributor of WENCOJX'7

Wood Windows & Patio Doors

CHAPARRAL DISTRI BUTORS

28621 Canwood Street, Suite A, Agoura, CA 91301 (213) 889-5042

DEALER INQUIRIES WELCOME

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For redwood decking, non-corrosive box nails should be sold.

Nails should be long enough to provide adequate holding power. Loose nails and loose lumber can result in warping and splitting of the wood. The nails should be long enough to penetrate through the redwood siding and sheathing, or decking if a deck is being built, into solid wood framing at least I % inches. Increased holding power can be obtained by selecting a "ring" shanked or annular shanked nail. Spiral grooved nails also provide more holding power initially but tend to unthread themselves as changes in climate occur.

A dealer should advise the recommended nail placement for each siding pattern. Deviating from these can oftentimes result in poor siding performance. Each siding pattern corresponds with a unique method of nailing which has been developed through decades of experience by the redwood industry. Details on these recommendations can be obtained by writing to the California Redwood Association, One Lombard Street, San Francisco, Ca.94lll.

As a dealer you have an obligation to provide a selection of nails that possess non-corrosive properties. You also have a responsibility to see that the proper nails are selected and that the user is aware of the proper nailing techniques Then, not only will the owner enjoy a securely fastened. streak-free redwood structure with the Ieast amount of maintenance, you as the provider of materials will be recognized for your part in a successful project.

National Dealers Back M.R.A.

The National Lumber and Building Material Dealers Association is supporting the Mortgage Retirement Account concept introduced last year by Senator John Tower of Texas, placing it high on its priority list for the 1983 session of Congress.

The M.R.A. would be a retirement savings program similar to the Individual Retirement Account program. Wage earners could invest up to $2,000 per year, not to exceed 10090 of earned income, or $4,000 per year for a working couple or $2,250 per couple with one wage earner, on a tax deferred basis for use toward their retirement.

The program would allow the saver to invest LR.A. funds into a qualified home mortgage, which would be a first mortgage secured by the earner's principal residence. The investment could be made in the form of a mortgage prepayment or an initial mortgage down payment. On a regular basis, the saver could use his allowance to "buy down" the principal in order to pay off the loan.

Planned to apply to young couples as well as those near retirement age, the M.R.A. at present is seen as separate from the I.R.A. progr.rm although Congress would decide the final details.

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H0W-I0 lor the dealer includes inlormation 0n special promolions plus materials necessary to stage them.

Promo Kit Helps Dealer

The savvy dealer today is the one who keeps up with merchandising by attending seminars, reading merchandising literature and keeping his eye on the competition.

G0L0RFUL llags and signing attract cuslomers to sales events. Retailers can use new publication as a guide in preparing for event.

To help him out, Palmer G. Lewis Co., Inc., anAuburn, Wa., distributor of building materials, has put together a retail promotions kit which gives information on truckload sales, product demos and home shows with a few added twists, according to Chuck Lauber, PGL advertising and promotion v.p.

The kit, packaged in a file folder for handy reference, contains all the tools necessary to produce a weekend truckload sale such as banners, pennants, price cards, tips to make the sale successful and a checklist to see that things are done on time.

For example, the retailer is reminded to reserve a truck. "Believe it or not, this has been overlooked many times," explains Jack Gilbert, PGL promotions coordinator.

The Palmer G. Lewis staff is well qualified to organize a kit such as this. They conducted over 150 truckload sales in the State of Washington alone last year.

D-i.yers Take Up Plumbing

Do-it-yourselfers will purchase $7 billion worth of plumbing fixtures at the retail level in 1995.

Predicasts, Inc., a Cleveland, Oh., based business information and market research firm, targets high repair costs and the growing popularity of lighter weight, easy to install replacement parts as the factors behind the expansion. The d-i-y market, which has increased three-fold over the past 15 years, will remain a major growth sector.

Plastic fixture sales will grow over

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(Continued from focing poge) 4o/o per year, with over 7.8 million units sold in 1995, an increase of4.6 million from l98l's 3.2 million units. Stainless steel unit sales will top 5.3 million in 1995, up from 3.2 million in 1981, Predicasts says.

Housewares Consumer Study

A new study of consumer attitudes and buying habits of housewares products is being undertaken by the National Housewares Manufacturers Association as the latest step in its ongoin g marketing research program for the industry.

This third consumer survey, which will provide an update to earlier studies thatdrew 1974and 1979profiles of the American housewares consumer, will be carried out by the independent marketing research firm of B. Angell & Associates, Inc.

"Our new consumer study will seek an up-to-date analysis ofcurrent consumer needs, attitudes and preferences," Ronald A. Fippinger, NHMA managing director said, "in order to help both manufacturers and retailers of housewares recognize and reach their marketing objectives in the face of a changing consumer marketplace.

"The demographic and social fabric of our country, as reflected in the 1980 U.S. Census," he continued, "plus the impact of the prevailing economic situation during the past few years, make it timely to update our consumer research."

Based on in-depth questionnaires submitted to 2,000 households selected at random from a nationally projectable sample of 100,000 households, results of the research will be published by the association and distributed to exhibitors and buyers at the July 1983 NHMA International Housewares Exposition.