GUARANTEED FOR 3ITYEARS

Here's a message your lumber customers will like: They can now get lumber materials guaranteed - for 30 years against termites and decay in residential use: Wolmanized 6) Residential I um ber and Outdooro wood. Each Piece of lumber bears a colorful label which outlines the guarantee and will attract the attention of yourcustomers.

Here's how these products willbe promoted: Full-page ads will run in national do-it-yourself and contractor publications. Mu lti-media advertising will be conducted in regional markets with strong distribution. You'll have available warranty folders, counter displays, banners, posters, sales literature, building plans, p-o-p displays, billboard posters, radio and TV spots, ad slicks and audio-visual aids-the promotional program that has won 12 Drummer Awards in the past four years.

Other ways Koppers can make money for you: RainCoat'" Water Repellent This water resistant coating helps protect the appearance of wood and other building materials against weather effects, such as warping, splitting and checking. This repellent comes in attention-getting cans and offers exceptional crossmerchandising opportunities with Wolmanized wood.

Koppers Staining Service, Koppers can factory-stain your lumber and plywood in one of seven standard colors to help prevent moisture damage, improve appearance, provide more uniform coverage than on-site staining, speed construction and eliminate the effort and mess of job-site application.

Call for more information or a quote. We want our products to make you money.

Western Wood Products Division Koppers Company, Inc.

Los Angeles, CA (714)524-0850

Denver, CO (303)29S2823

Sacramento, CA (91 6)372-6920

-30 year limited replacement warranty agarnst termites and decay in residentialuse. Warranted by Koppers Company, Inc.

When dealers compare computer systems their overwhelming choice is Dalaline.

The underlying reason is that Dataline understands the complexities of your business. We speak your language. Direct, results-oriented dealer language.

Unique among computer companies, Dataline has specialized for over eleven years in designing only programs to meet the special needs of building supply and home center customers. We start by helping you ask the right questions, by exploring the various aspects of your business, by identifying problems and opportunities. Only then do we begin applying the flexibility of a Dataline system.

And we don't stop there. Working with your staff, we make sure that every program is runnin g smoothlg, efficientlA, profitablg.

The results? It is commonplace for Dataline users to reduce inventory levels by as much as 757", double product turnover rates, double collection of finance charges and increase gross margins by as much as 5 percentage points (and sometimes more).

It is also commonplace for dealers to achieve payback on investment within eight months of operational startup.

A California dealer uncovered all the answers he needed when 45 of our customers responded to his inquiries. He now relies on his own Dataline System.

Shouldn't you be considering a Dataline Computer System, too?

-1 this coupon and mail today:

[] Please send me Dataline literature.

[] Please have a Dataline representative call me

The Merchant Magazine

Publisher Emeritus A.D. Bell, Jr.

Editor-Publisher David Cutler

Associate Editor

Juanita Lovret

Contributing Editors

Dwight Curran

Gage McKinney

William Lobdell

Al Kerper

Art Director Martha Emery Strff Artist Nicola O'Fallon

Circulation Kelly Kendziorski

The Merchant Magazine (USPS 796-56000) is published monthly at 4500 Campus Dr., Suite 4E0, Newport Beach, Ca. 92660, phone (714) 549-E393, by The Merchant magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices. Advertising rates upon request.

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