Merchant Magazine - March 1979

We've got an inventory that's growing like $azy. .both green and dry, including pailings, fencing and shakes. Plus whitewood lumber. plywood and particleboard. " Call (707) 894-3362 or call toll free Northern Califomia (800) 862-4668. All California (800) 862-4994

the lumber, building materials and home improvement markets in 13 Western Sfates-Since 1922

NORFIELD Manufacturing specializes in doing one thing well. We engineer and build the world's finest machinery for the pre-hung door manufacturer. The NORFIELD MAGNUM model is truly the standard by which all pre-hung door machinery is measured. Over 900 MAGNUM and PROS are working in the field right now in plants throughout the United States and Canada.

Let us show you how the NORFIELD MAGNUM could work for you. Call or write for a detailed brochure.

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Seruing the lumber, building materials and home improvement markets in 13 Western Sfafes - Since 1922

MARCH,1979 VOLUME 57. NO.9

MAJOR NEWS and FEATURES

REDWOOD SPECIAL ISSUE

REDWOOD DEALERS ARE EXPANDING PROMOTIONS

SPRING REDWOOD PROMOTIONS PUSH GARDEN USE

NUTS AND BOLTS GUIDE TO REDWOOD PROMOTION

A PERPETUAL SUPPLY OF REDWOOD IS ASSURED

TREATED WOOD GOES AFTER REDWOOD MARKETS

MAJOR IMPROVEMENT PROGRAM BY WHOLESALER

LOUISIANA-PACIFIC CORP. ENTERS RETAILING

IN MAY TAX ANGLES ON THE NEW ENERGY TAX CREDIT CALIFORNIA'S NUMBER 1 IN WESTERN WOOD USE

SWF

Publisher Emeritus A.D. Bell, Jr.

Editor-Publisher David Cutler

Associate Editor

Juanita Lovret

Contributing Editors

Dwight Curran

Gage McKinney

Al Kerper

Art Director Martha Emery Staff Artist Terry Wilson

Circulation Linda Romanowski The Merchant Magazine (USPS 196-560) is published monthly at 4500 Campus Dr., Suite 480, Newport Beach. Ca. 92660, phone l7l41 549-8393, by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach. Ca.. and additional offices. Advertising rates upon request.

ADVERTISING OFFICES

FROM NORTHERN CALIFORNIA & THE PACIFIC NORTHWEST: coNtact 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Phone (714) 549-8393.

FROM SOUTHERN CALIFORNIA: contact Carl Vann, 205 Oceano Dr., Los Angeles, Ca.90049. Phone (213) 472-3113 or (714) 549-8393.

SUBSCRIPTIONS

Change of Address-Send subscription orders and address changes to Circulation Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Include address label from recent issue il possible, plus new address and zip code. Subscription Rates-U.S. and Canada: $5-one year; $8-two years; $ll-three years. Foreign: $ I 2-one year;$ I 8-two years. Single copies $1.25. Back copies $2.50 when available.

THE MERCHANT MAGAZINE is an independently-owned publication.fbr the retail, n,holesale and dislribtttion levels of the lumber, building marcrials and home improvemenl business in the I3 Western starcs: concentraling on merchandising plus industry news and interprelatioil.

DAVID CUTLER editor- publisher

EDITORIAL

Aluminum siding's false claims

A LUMINUM siding, which has had a A 5p6tty record in I6e building products industry for years, has been blasted anew by a recent Federal Trade Commission complaint.

In its action against Aluminum Co. of America and its Alcoa Building Products, Inc. subsidiary for making what the FTC called, "false claims," what the FTC didn't say seems as important as what they did say. For in criticising aluminum siding for its almost total lack of insulating value, the government is tacitly acknowledging the superiority of wood siding.

Specifically, the government agency asserted that "plain aluminum siding installed over aluminum foil has little or no insulation value." The FTC also said that it wouldn't reduce fuel costs significantly either, going on to contend that even properly installed aluminum siding "frequently provides little or no insulation value."

While not acknowledging violations, Alcoa and its building products subsidiary have

already agreed to an FTC order that bars Alcoa from making any further claims about the energy-saving, fuel reducing or thermal insulation benefits from Alcoa aluminum siding.

Coming down hard, the consent order allows the company to use the phrase "insulated aluminum siding". . "for descriptive purposes only and without any special emphasis." The FTC is even considering disallowing use of the term R-Value in their advertising for fear it would falsely connote insulating properties not actually present in aluminum siding.

For the wood products industry, this incident presents a good opportunity to again stress wood's unique insulating value. Wood product sales efforts could avoid the negative approach and simply use a compare and contrast approach in presenting wood's qualities.

Once again it has been shown that there is simply no material around that can match the natural wonder that is wood.

Niesen-Ward Forest Products, Inc. Reliable Wholesale Distribution

Our company has just completed its seventh year, but the three of us tally a combined total of ll0 active years in the Redwood industry . . . and that's a lot of experience. We continue to thor-

oughly enjoy working with the people who make the Redwood business prosper and look forward to serving you all for many years to come.

Serving the lumber, building materials and home improvement markets in 13 Western Stafes - Since 1922

disffiibutorehave wa)rs to b'uild)tour profrts.

It all starts with a natural best seller - Simpson Redupod.

Our redu,nod comes in all kinds of pattems, gmdes and sizes-to satisfu all kinds of customer needs. From the builder or architectwho needs durabilitv on the outside and warmth on the inside. To the do-it-yourselfer in the market for something sensational and serviceable in decls, patios or planters.

The universal uses of red\d mean bigger profits for you. Big ticket buys on the high end give 5nur margins a healthy shot in the arm. And increasing customer demand, stimulated by the most odensive army of merchandising aids in the industry, helps boost volume and improve your tums.

Beautifty 5nur profit pichrre with

Simpson Redr,vood. Contact ynur Simpson distributor today, and look for his ad in this publication.

Simpson Timber C,ompany, 900 FourthAvenue, Seattle, WA 98764' 2w292-ffi.

Redurood Clears Simpson

Redwood dealers expand promotions

EDWOOD wholesaler-dealer promotions are I I growing throughout the West this year, as an informal survey of western redwood merchandisers, conducted bv the California Redwood Association (CRA) reveals greater use of seminars, shows, literature and displays to improve product knowledge and redwood profits.

"The change is that redwood is being merchandised," notes Steve Stookesberry, v.p. of Economy Lumber and Hardware's four Denver stores. "Before, we weren't displaying decks, projects and such, where now the emphasis seems to be on literature and displays. A lot more architects are specifying redwood now, too."

Stookesberry's comments were echoed by other western wholesalers and retailers who said they increasingly were using CRA sales aids. films. idea literature and d-i-y plans for special promotions or to augment their own promotion programs.

Wickes Corp., Santa Clara, Ca., reported redwood deck promotions and sales clinics have helped increase redwood sales by 250/r,, moving redwood into third or fourth place in total sales and third place for gross margin dollars, according to Bob Kimmal, regional sales manager.

Economy may use a portable deck for their summer deck promotions along with keeping redwood on display in the store.

Economy keeps Design-a-Deck kits on the counter as a highly visible point-of-purchase sales aid and mentions them in weekly newspaper advertisements.

Increasing interest in redwood decks prompted Dave Kirk of Yeager and Kirk, Santa Rosa, Ca., to plan bigger promotions this year, including an in-store home show.

"Along with displays from all our departments, we might have a deck dis- play with CRA literature and deck kits to go along with it."

Kirk feels the Redwood Design-a-Deck is a good selling tool and includes special redwood deck mentions in his l6-page monthly newspaper supplement sent out for his other stores. Confident of redwood demand this year, Kirk ordered in January all the redwood he plans to sell through September.

Better inventorying is the main factor which contributed to a l0o/o -200/o increase in board feet of redwood sold for Hugh M. Woods Lumber Co., Denver, according to Randy Woods, president. Woods said planning ahead is essential

for his eight Denver stores which can pull up to 50,000

Last year, Wickes'special Redwood Design-a-Deck people over a three day weekend. promotions and d-i-y clinics in 13 California stores

"We invested heavily in getting the stock in the resulted in increased redwood sales for all stores with winter and spring so we would have it when we needed some redwood business boosted 300/o to 500/0. Kimmal it, because you can't sell it if you don't have it," said stores previously not known as redwood retailers Woods said. "Many of our competitors won't or can't gained significant business while traditional redwood invest the kind of money we do in a redwood invenmechants gained solid increases averaging about 200/0. tory, but we do.

Economy Lumber and Hardware also plans to con-

"We try to keep an even flow through our stores, tinue their deck pro- rather than buying motions, which last some, promoting and year resulted in selling StOfy at a GlanCe selling it, then buying over 200 Redwooo .:' : -.': more. We keep it in Oeiign-a-OeCt tlts, Western wholesalers' increased stock all the time so we CRAis complete d-i-y promotional activity includes will have it when the deck plans package. displays, seminars, mailings, customer needs it, and This summer, shows and literature. heknowshecangetit Stookesberry said, from us," Woods said.

CLEAR GRA0E redwood finger joint wall paneling at South Bay Forest Products, 0range, Ca., is typical of new, dramatic sales techniques resultino in increased business at wholesale and retail levels.

Reluctance of retailers to stock inventory was commonly cited during the CRA survey as a reason many wholesalers are distributing from their own warehouses. With dealers' orders shrinking to as small as a few boards at a time, handling yards are having to hire more personnel and wholesalers are finding themselves more directly involved in the marketing and promotion of the product.

Redwood wholesalers' promotions center on mailers, redwood seminars and literature for retailers, architects and consumers. The promotions, while selling the product, also keep customers informed about wholesalers' operation and product line a growing need because of a large turnover in retail personnel.

To help keep customers informed, Capital Lumber, Phoenix,along with other wholesalers, have conducted presentations on redwood products, grades and uses. Capital even offers to give presentations to train the dealers' employees in redwood products and applications.

Other wholesalers host dinners for redwood purchasing agents and give presentations which acquaint them with redwood properties and uses as well as the wholesale operation and personnel.

For Imperial Wholesale Supply, Salt Lake City, maintaining contacts with 130 redwood accounts throughout Utah, Idaho, Wyoming, Nevada and Colorado, requires special attention.

For one of their first product knowledge seminars, Imperial reserved a conference room at a Salt Lake City Holiday Inn and hosted a dinner and presentation for 85 dealers. Later, they hosted a similar one for 45 dealers in Provo, (Please turn to pase 59)

"llow to Build a ledwood 0eck" slide show from the California Redwood Association includes deck design ideas and step-by-step constructi0n based on Redwood Design-a-Deck, the CRA's d-i-y deck plans kit. ldeal lor sales training sessions, deck displays and consumer clinics on redwood decks, slide show with 45 color slides, complete script and deck promotion ideas brochure, is available on special request lor $25. For more inlormalion write the CRA, Dept. RDWD-MRCH,0ne Lombard St., San Francisco, Ca.94111.

0ESl81l-l-0ECK plans kits, the California Redwood Association's successlul d-i-y deck construction package, will be offered to retailers and consumers for the third year. The kits, with complete plans, materials lists, pre-punched deck templates and 20-page instruction manual, have been used successlully as the focus of d-iy clinics, in-store displays and point-ofpurchase attention grabbers.

Spring Redwood Promotions Push Garden Grades

EI EDWOOD MERCHAN-

fr DISERS have unique opportunities this spring to tie in with California Redwood Association garden grades promotions which will include national advertising, new literature, d-i-y sales aids, nationwide newspaper publicity and feature articles in major consumer and specifier magazines.

Promotions of redwood garden grades will be aimed toward consumers to coincide with spring home improvement planning, stressing redwood decks and, new this year, a garden room for contemporary outdoor living.

Rugged, weatherable redwood garden grades, construction heart, construction common, and merchantable will be recommended for lasting, easy-care amenities that add value to the consumer's house.

For architects, builders and other specifiers, CRA advertising will emphasize the stability, natural quality and endurance of genuine redwood. A new two-page, color ad will draw attention to the complete family of redwood products with a "grade for every use."

Early spring consumer promotions will include CRA's new remodeling design booklet featuring redwood garden grades for decks, shelters and other outdoor living amenities. and redwood architec-

Sfory at a Glance

Abundant tie-in opportunities with CRA's spring promotion abound for all redwood merchandisers... garden grades will be highlight- ed... many markets targeted.

tural grades for paneling-siding applications. Along with the remodeling booklet, the association will offer construction details and tipsheets in a complete remodeling package.

Following two years of success-

ful promotion, their Redwood Design-a-Deck Plans Kit again will be offered to retailers and consumeis to encourage do-it-yourself deck projects and boost retail sales of redwood garden grades. More than 60,000 kits have been sold with each kit representing potential add-on sales of redwood lumber for several years.

Consumers buy the kits through magazine and newspaper offers or through retailers, who can order them from CRA member mills or directly from the CRA. The kits have been the focus of successful retail d-i-y clinics, in-store displays and point-of-purchase attention grabbers.

To complement Redwood Design-a-Deck, the group will promote a multi-purpose, energy saving garden room complete with planters, workbench and cabinet, removable screens and an optional second roof that can provide a weather shelter for longer seasons of outdoor enjoyment.

It will also offer a d-i-y garden room booklet that will include construction details, materials lists, complete plans and associated construction tip sheets for redwood planters, benches and cabinets.

Nationwide newspaper features will continue to offer design ideas and applications to keep redwood garden grades well placed in luxury landscaping markets, while redwood advertisements for decks, interior paneling, and exterior siding will appear in major consumer and specifier publications.

GIRllEt R0|lil with removable screens and ootional roof will be featured in a new CRA booklet on remodeling with redwood, available this spring. The garden room, decks, planters and benches are all part ol CRA's big spring promotion of redwood garden grades using nationwide newspaper and magazine publicity. Booklet, plans, and construction tip sheets can also be pointof-sale aids to push redwood garden grades.

The How-To's of Redwood Promotions

D ROMOTING redwood as a ! specialty product can pay big dividends in increased sales and profits.

The following compilation, taken from the California Redwood Association's survey of western redwood wholesalers and retailers, offers the how-to's of successful redwood promotions.

SEMINARS

Redwood product knowledge seminars or presentations can be used by wholesalers to acquaint dealers with the unique properties and uses of redwood as well as the different grades. Wholesalers have used casual lumber yard meetings and dinners in reserved hotel conference rooms to make redwood presentations more attractive to dealers.

Drawing on wholesalers' experiences, the CRA advises the following:

o Schedule presentations during retailers' slow season and contact them well in advance.

o Keep sessions under an hourand-a-half and use the time lo get to know dealers' interests and problems.

o Accompany presentations with the Redwood Inspection Service grading manual, Standard Specilications .lbr Grades o./ Califbrttia Redwood Lumber, CRA's 25minute, l6mm color film (wittr sound), Properties and (Jses qf Redwood and CRA's l0-page color data sheet, Redwood Lumber Grades and Uses.

o Check with redwood mills to see if a representative might be available to help with presentation.

o Offer price specials and have salesmen ready to answer dealers' questions.

o Use redwood seminars for employee training sessions or as information sessions for builders and architects.

Story ata Glance

A nuts-and-bolts guide to redwood promotion ideas f or both retailers and wholesalers.. uses of seminars, effective dis- play ideas, advertising tips and sales aid sources.

o Improve retailers' sales by conducting redwood sessions for new personnel, and keep an open invitation to dealers to give presentations as personnel turnover requlres.

o Streamline redwood information to be suitable for clubs, com- munity groups and others interested in redwood products or history. Dealers can become known as local redwood experts.

DISPLAYS

In-store decks, redwood lumber display racks and CRA and redwood mill color literature have been used successfully by retailers to increase redwood sales. Some wholesalers have offered special racks and displays free or as part of special offers.

The following are a few ideas retailers have used for moving redwood:

e Letting the customer touch the lumber and look it over can be one of the best ways to sell it. They may not know the different grades, but a sample display lets customers see for themselves.

. With displays of lumber less than l0 feet long, offer CRA's simple d-i-y plans and tip sheets for planters, benches. shelves and bookcases.

o A small in-store deck display creates walk-in trade, helps d-i-y'er plan early, and pays for itself quickly. Have personnel ready to answer customers' questions.

o Along with a deck display, offer CRA's redwood deck plans kits, and plans sheets for smaller projects to build d-i-y'er confidence.

o Redwood end-use displays, sample wall sections, fences, and trellises boost sales by demonstrating how redwood looks. Keep CRA and redwood mill color literature and idea booklets highly visible. Redwood beauty sells.

o On alternate sections of a 1x6 redwood board, apply a water repellent and mildewcide, bleaching oil, stain. 50-50 mix of stain and water repellent and one section naturally weathered. The sample will answer m ost q uestions on redwood finishes.

ADVERTISING

One retailer's simple redwood mention in the yellow pages has brought him business that otherwise might have gone elsewhere. Retailers are encouraged to capitalize on CRA's redwood promotions and publicity by identifying themselves as suppliers of redwood products, information, and literature.

Here are other advertising tips:

. For newspaper layouts and print ads, use CRA slicks, logos and art.

. Newspaper ads should emphasize end-use of redwood by oflering plenty of building ideas for decks, fences and paneled rooms.

o Offer d-i-y plans, free with redwood order or at special prices, but be prepared, some retailers have been surprised at the pull of plans offers.

o Dealing with an advertising agency, though more costly, can save money and trouble in the long run and give better results.

o A media mix can give the most substantial and readily visible results.

o When using a media mix, radio and newspaper, for example, use one to boost the other. such as. "as heard on radio" or "see your newspaper for special prioes."

o Radio ads offer flexibility to adjust promotions to fit weather or other special circumstances.

SALES AIDS

For a complete file of all CRA color idea literature, technical information, sales aids and tip sheets, dealers can send $4.25 to the California Redwood Association, Dept. RDWD-MRCH, One Lombard St., San Francisco, Ca. 941 I l.

A Perpetual Supply Of Redwood

By Lawrence H. Price The Pacific Lumber Co.

E

OR TWO centuries the coastal I redwood has been the source of one of man's best performing, most naturally beautiful building materials.

Today, redwood continues to be the most commercially valuable softwood species. And resulting from the industry's scientific forest management, redwood Products will be available on a permanent and perpetual basis.

The establishment of the controversial Redwood National Park raised many questions about the future supply of redwood. So it is appropriate for The Merchant's readers to be advised that redwood products will always be available and to know why.

Redwood is one of the fastest regenerating and growing of all commercial species. It's interesting to know that redwood reproduces both by seeding and by sprouting from stumps which is something no other commercial softwood species can do. These characteristics led the Society of American Foresters to estimate recently that there are more coastal redwoods in existence now than when logging first began. Once on its way redwood proves to be the fastest growing commercial conifer in the country, producing more board feet per acre per year than any other species.

In the redwood industry there is extensive forestry research. Because redwood is a very valuable species plus its unusually good regenerative and fast growing characteristics, it's a particularly rewarding species on which to apply advancements in forest science.

We'd like to tell readers of The Merchant about Pacific Lumber's resource management which guarantees a perpetual supply of Palco redwood.

Pacific Lumber Company's vast area of timberlands are the source of raw material for all of the company's forest products. The com-

pany owns sufficient timberlands to provide 1000/o of the wood necessary for its redwood and also its Douglas fir products.

A perpetual supply ofredwood is assured through the company's forestry techniques. Since the late 1800s Pacific has been producing redwood products from old growth redwood stands. And we will continue to do so for decades.

The company has used a modified selection system in logging its old growth redwood stands

for over 40 years. Mature and over mature redwoods are harvested with the younger trees left for an accelerated growth stand.

Our timberlands now also contain a considerable volume of young growth redwood reaching harvestable sizes, especially in the 60-80 year old stands. These young growth stands are being thinned in a scientifically determined manner to promote maximum quality and growth of the remaining trees.

Pacific's forest management practices have developed over a number of years concurrent with the continued growth of the company as a major redwood producer. Our company has had professional foresters on its staff for more than 50 years.

The continuous yield practice means Pacific will have a perpetual supply of redwood products, and also of Douglas fir products. This is a diligent and very disciplined practice. Dtrring periods as in the last couple of years when the demand for lumber and plywood are so high, there is, of course, a temptation to increase timber harvesting volumes. Needless to say, to do so would have a deteriorating effect on continuous yield practice results, and could destroy the perpetuity of a timber supply.

Pacific does not increase the cut. Instead the volumes of products shipped are increased through inventory reduction. When the cycle turns and demand slows, inventories are allowed to build.

Pacific's timberlands are 40 miles south of the Redwood National Park. None of these lands were involved in that controversial legislation.

However, Pacific was park land conscious as far back as the 1920s. They recognized the aesthetic value of the unusually great redwoods in certain of their accessible alluvial areas. They set aside some park-like

(Please tuln to page 58)

Sfory at a Glance

Scientific management of forest lands assures a permanent and perpetual supply of redwood pro- ducts...redwood, the fastest growing conifer in the U.S., produces more b.f. per acre than any other species.

TYPICAL SCEI{E in PaciJic's forest of naturally regenerating redwood. Semi-cir-

third generation redwood tree is growing in the foreoround.

cle 0f second growth trees approaching commercial size sorouted from a stumo. A

Aggressive campaign to promote pressure treated wood has begun

By Richard E. Gardner President Western Wood Preservers Institute

RESSURE TREATED wood is r now being aggressively promoted and marketed for use in outdoor residential projects where other materials have traditionally been used.

The main thrust of this effort is an ambitious promotional campaign being conducted by the Western Wood Preservers Institute, the association of pressure treaters throughout the West. The campaign represents an extension of marketing efforts that have been taking place in the rest of the country for several years.

Pressure treated wood is particularly well suited for all outdoor projects in the West because it has, literally, been preserved to prevent decay and damage from termites. Members of the western pressure treatment industry have been marketing pressure treated lumber for a wide range of outdoor uses for many years. We are convinced that treated wood is the ideal material

for any type of outdoor construction, especially ground contact use. It has proved its ability to remain durable in the rains of the Northwest and the coastal areas of California, where decay is prevalent. And it has proved resistant to termites throughout the southwestern states.

The specific product that we are now urging lumber yards and home improvement centers to stock is comprised of western woods in abundant supply. Pressure treatment makes it unusable for food by fungi, the micro-organisms that cause decay (or rot), as well as termites.

The Forest Products Laboratory of the U.S. Department of Agriculture has concluded after extensive tests that wood that has been pressure treated properly can last "in excess of 50 years when exposed to the elements in temperate climates (USDA Forest Service General Technical Report FPL-

15)." That's a strong endorsement.

It is widely acknowledged by builders and code authorities that pressure treated wood is ideal for any outdoor residential situation, including ground contact.

The Uniform Building Code requires that wood used in important structural members in ground contact be pressure treated. All model building codes throughout the United States, as well as the Federal Housing Administration, recognize the use of wood pressure treated by waterborne preservatives in situations where wood may be subject to attack from fungi or termites.

Story at a Glance

Western wood treaters are going after the outdoor residential proiects market long dominated bY redwood...

stresses cost,

mance and availabilitY of pressure treated wood.

Of paramount importance to You is the opportunity for new profits from marketing a product that is economical for almost any outdoor project of the home. You will find that customers who thought theY could not afford to install a sundeck or a fence during this period of high prices will be eager to move ahead with their building plans when our product is offered.

You will, in fact, find yourself in the enviable position of providing a durable and affordable building material for your customers at the same time you are cashing in on expanding profits in the pressure treated market.

I think it would be helpful at this point to give you a quick summary of the pressure treating process, because knowledge of the process makes it easy to understand why

(Please turn to page 48)

camPaagn

Perfor-

TUMBEB BEll{G rolled into retort in preparation for treatment at western pressure treatment plant. Chemicals will be injected into the wood at pressure up to 1 50 pounds psi lor eight hours or more.

NEWS BRilTTS

The long awaited and oft-pre- dicted drop in housing starts finally arrived with a 200/o decline in Jan., when starts fell to 1,656,000, their lowest level since Jan. '77 when they hit 1,519,000. virtually all indicators were lower, including bldg. permits.

Experts say about bnequarter of the drop was due to bad weather and foresaw further slippage.. single family starts fell 260/o from Dec.'s revised pace to a 1,136,000 seasonallyadjusted annual rate. multis were off 2.40/o from Dec., but were l5o/o above the year-earlier pace.

Building permits for future construction were down l8o/o from the mo.-earlier to a 1,363,000 annual rate; single family permits coasted to a 864,000 pace, down 250/a from Dec. housing starts declined in all parts of the U.S. except the Northeast; mobile home shipments managed a .la/o gain from Dec., but were still down 6.20/o from the year earlier.

After 22 increases, the prime (lowest) lending rate dropped from I l3/qo/o to llVzo/o at some banks; no one yet is forecasting a major decline in this important supply of $$ for housing. continued tight money policies by the fed. gov. are expected. .

The "Annual Rait Car Shortage" is expected to worsen before cars become more widely available: weather, California's inventory tax, locomotive supply, and fewer cars are cited as reasons... Transportation Sec. Adams has called for greater freedom for RRs to raise or lower rates. .

American Hardwood. Los Angeles, has a new 10,000 sq, ft. storage warehouse. ' , Knollwoad Corp,, Headsburg, C&., has opened a new office in Newport Beach, Ca., manned by John Marsala. High Sierra Lumber Sa/es,.has moved from Arcadiao Ca., to Pasadena Flintkote Supply plans a new branch in San Luis Obispo, Ca. Sundown Timber Co., Silver Springs, Nv., has opened an office in Milwaukie, Or...

A proposed new 84 Lumber Co. unit in Fairfield, Ca., has been nixed by county plan, ners. .. Brookhart's Building Centers, Colorado Springs, Co., has added 4500 sq. ft. to its Rocky Ford, Co. store. in metro Phoenix. the 7 O'Mallev Building Mateiial Centers will be using tv for the lst time. .

Ward and Harrington plan an April 26 opening for its 19,500 sq. ft. new Oceanside, C&., store. Lumberjack Stores, Sacramento, Ca., are building a new unit in Rancho Cordova, Ca., mid-year, with a new Hq. facility planned for fall. Central Supplyis a new lumber yard slated for Jeffrey City, Wy.

L-P's Fibreboard unit has closed permanently its agrng Sumner, 1{a., corrugoted cardboaid plant...a new distribution center is planned by L-P in Albuquerque, N.M., as well as at Fremont, Ca. Arcata Corp. expects to complete its acquisition of Simonson Lumber, Smith River, Ca., by July. .

Duke City Lumber, Albuquerque, N.M., has purchased leggett Lumber, Livington, Tx., and Splendora Lumber, Splendora, La., for an undisclosed amount and will operate them as its southern div. Jim Walter Corp. is expanding its Portland, Or. steel sectional door productlon.

llleyerhaeuser has closed its Everett, Wa., Mill B (435 jobs) due to high labor costs in the 1915 mill. ..Pow & Talbst will shut its Kalama, Wa. plywood plant (350 jobs) due to continuing losses. they plan a $12 million modernization/expansion of their Port Gamble, Wa., mill,

The Chicago Mercantile Exchangeis pondering trading in lumber futures contracts comprised of S-P-F, in addition to Hem-Fir. . . the American Plywood Assn. has moved to new Hq.: 701I So. 19th, Tacoma, Wa., 9841 I (P.O. Box 11700)...

Sundance Lamber, La Verne, Ca., is a new retailer opening a handsome 20,000 sq. ft. facility on2ll3 acres late this mo. Angels plans a new store for Rancho Cucamonga, Ca. O'Malley's, which plans a public homeshow for the Phoenix area Sept. 28, has bought Rural Lumber Supply, Apache Junction, Az., for an undisclosed amount. ..

North American Wholesale Lumber Assn. has est. a search committee to select a new exec. v.p. following the death of J.J. "Jack" Mulrsoney; a final choice is expected to be made at their annual meeting in Florida in April...

A French financial co. has bought more than $15 million in Diamond Internatianal stock, no public reason yet stated as to

(Please turn to page 72)

We are proud to announce the recent opening of our new Fresno, Galifornia distribution center.

Now you can rely on our unsurpassed inventory of redwood clears and commons at both our San Rafael and Fresno locations. Just call (209) 486-4390 at Fresno for the same superior service and complete inventory you've come to expect from Kelleher.

GALENDAR

tllfdir+.rri$L{Lilis..$fi i#ll:lilt:F:l.l

COMPASS

LUMBER PRODUCTS

Danville, California

REDWOOD

Cedar, Plywood & Timbers

REMANUFACTURE & DISTRIBUTION

Seruing the 73 Western Stotes (4r5) B2O-3722

applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. Waterproof and weatherproof when properlyapplied. A

MARCH

National Home Center Show - March ll-14, McCormick

Place, Chicago, ll.

Western Wood Products Assn.March l3-16, annual spring meeting, St. Francis Hotel, San Francisco, Ca.

American Plywood Assn.Mar. 13-27, western regional meetings, Mar. 13, Seattle, Wa.; Mar. 15, Spokane, Wa.; Mar. 20, Medford, Or.; Mar. 22, Eugene, Or.; Mar. 23, Portland, Or.; Mar. 27, Sacramento, Ca.

Western Building Material Dealer Assn.March 19. board of directors meeting, Sacramento, Ca.

Northwest Hardwood Assn.Mar. 19, board of directors meeting, Red Lion Motor Inn, Portland, Or.

Forest Products Research SocietyMarch 22-24, meet' ing, Rocky Mountain section, Sheraton Old Town Inn, Albuquerque, N.M.

San Joaquin Hoo-Hoo ClubMarch 23, Casino night, Edison Social Club. Fresno.

Home Improvement TimeMar. 28 & 29, l4th annual meeting, Sheraton Airport Hotel, Pittsburgh. Pa.

Wood Institute of CaliforniaMar. 29-31' 28th annual convention, Quail Lodge, Carmel. Ca.

Society of American Wood PreserversMar. 3l-Apr. 3' annual meeting, Broadmoor, Colorado Springs, Co.

APRIL

Particleboard Symposium - Apr. 3-5, Washington State University, Pullman, Wa.

Oakland Hoo-Hoo Club - April 6, 47th Annual Reveille' Willow Park Country Club, Castro \/alley, Ca.

National Lumber and Building Material Dealers Assn.Apr. l0-12, "Conference with Congress", Washington, D.C.

North American Wholesale Lumber Assn. - Apr.23-26, annual meeting, Boca Raton, Fl.

Forest Products Research Society - Apr. 23 & 24, Pacific Northwest Section, Jantzen Beach Thunderbird Hotel,

Portland, Or.

Forest Products Safety Conference Apr.26 & 27, 45th annual meeting, "Safety: How-To-Use-It", Empress Hotel, Victoria, B.C., Canada.

Forest Products Research Society - Apr. 30-May 2' Inland Empire Section meeting and Northwest Wood Products Clinic, Kalispell, Mt.

MAY

Arizona Lumber & Builders Supply Assn. - May 3'5' annual convention, Scottsdale Radisson Hotel, Scottsdale, Az.

National Hardwood Lumber Assn. May 4, short courses in hardwood lumber inspection, MacBeath Hardwood Lumber Co., Montebello, Ca.

National Building Material Distributors Assn. - May 1316, 28th annual spring convention, The Broadmoor, Colorado Springs, Co.

Northwest Hardwood Assn. - May l7-19, Spring meeting, Red Lion Motor Inn, Portland, Or.

San Joaquin Hoo-Hoo Club - May 18' Sports day, Madera Country Club.

Palmer G. Lewis Co. - May 20, lst annual Buying Show, Tigard distribution center, Tigard, Or.

DMK-Pacific is a brand new business, but our roots in the lumber industry go back a long time. Growing up around lumber has given me an appreciation for wood and an enthusiasm that's going to be part and parcel of DMK-Pacific.We're ready, willing and able to serve all your needs in western softwoods and plywood, specializing in redwood, fir plywood and Douglas fir lumber. @ f.y DMK-Pacific, the new company that was born with sawdust in its veins and staffed by people who share your enthusiasm for the business.

Dwight Cuman

BoxM-45

Bob Staunton

4529 Mattos Dr., suite B Fremont, Ca. 94537

Dave Walton Hank Aldrich Eric Everson

Dwight Curran

"Every Stick a Masterpiece"

NEWS

CHUCK LINK executive director

T HE "1978 Survey of Buying I Power, Part II," published

by Sales & Marketing Management Magazine". shows that five of the nation's ten fastest growing metropolitan areas during the five year period of 1977-82 will be in the West.

Number one is Richland-Kennewick, Wa., area with a 28.50/o growth, and Olympia is sixth with 21.4010. Eight other Western areas were listed in the top 25.

Four of them are in WBMA's region: Anchorage, Pocatello, Boise and Salem. As usual, smaller markets dominate the growth projections because of a basic statistical relationship: the smaller the base, the easier it is to look good in the percent growth column.

Idaho members have joined forces with l3 other concerned organizations to form "Homes for ldaho Committgg."

The HFI Committee has drafted legislation. It has been introduced in the Idaho House of Representatives Business Committee as H.B. l. This legislation would eliminate ldaho's 100/o interest ceiling rate on home loans. Lending institutions in Idaho have seriously curtailed mortgage lending because they cannot afford to lend money at the same rate of interest they are paylng savers.

The Oregon legislative committee (Bob Kerr, chairman) met in Eugene, to discuss a 24-point program geared to reducing Worker's Compensation costs in Oregon.

Alaska dealers are workins with

other concerned organizations in revising the Alaska Lien Law to make it less cumbersome to administer.

Washington members have meet with Duke Murray, assistant to Congressman Don Bonker, (D-Wa.), at Association headquartersin Olympia to air their concerns about federal legislation and regulations.

This is the first in a series of meetings with WBMA members to open up the lines of direct communication about the problems of our industry.

Our building products showcase advisory committee was established to review and evaluate our recent 1978 Building Products Showcase in Portland and develop suggestions and ideas for a bigger and better show in 1979.

The Portland section of the committee (six exhibitors and two WBMA members) met January 9 and the Seattle section (also with six exhibitors and two members) January 10. Some good suggestions came out of these meetings and we can look forward to an excellent show next year.

FRANK DAVIS executive vice president

T HE ALBSA Convention is May 3- I 5, at the Radisson Resort Hotel, Scottsdale, Az.

The theme for the 58th Convention is, "Coping with the Business Cycle of the Lumber Industry-The Optomist Approach".

One of the "Hi-Lites" will be The Honorable Don Young, U.S. House of Representatives, Alaska, who will address our Saturday a.m. Breakfast Session. His speech is, "Our LandKeys to Freedom".

Another top event is the Friday afternoon business program conducted by Ross Kincaid on "How to Improve R.O.t.".

This could be our best convention ever!

The activities begin at 8:30 a.m., May 3, with the annual Lumbermen's Golf Tournament at the Orange Tree Golf Club, 56th St. and Shea Blvd., in

Scottsdale. The Tennis Tournament starts at 10:00 a.m. on the Radisson courts. Registration opens in the hotel lobby at noon.

That evening, busses depart for Pinacle Peak and an evening of cocktails, dinner and dancing.

Among other speakers are keynoter John Grogan, who will talk on "Coping with Business and Life in 1979." The president of the National Lumber and Building Material Dealers Association, Calvert Brand, will discuss, "Teamwork To Build a Strong NLBMDA." Robert Herbst o[ the Western Wood Products Association will speak on WWPA's new marketing approach.

On the final day of the convention, the Hon. Leo Corbett, president of the Arizona State Senate, will give a general legislative report. Robert Fannin, a Phoenix attorney, will reprise the lien law.

That evening the annual banquet, complete with its important annual awards presentations, will complete the convention.

HARRY M ENDENHALL executive vice president Lumber

&WIEWS

IFOVVENTS lrom our Congress- \, men indicate they are under tremendous pressures from business. During the past four years small business has organized and voiced loud objections to some of the idiotic legislation that has been introduced.

Manipulation of due process is a tricky way a Congressman can get his pet bill through. He can tack it on as a rider to a good bill that is sure to pass: he can re-word the bill to be more acceptable and then amend the acceptable language from the bill. IIe can introduce a bill when being pressured by one group; amend the bill under the pressure ofanother group and vote against the bill in committee under the pressure of another group. For each group he can show that he has acted in their interest. For those of us trying to figure out what is going on, i1 becomes a difficult task.

We attempt to follow legislation such as Labor Reform and more recently the RARE II study and keep you abreast of what is taking place. Suddenly a bill will start moving. We find out about the movement one or two days after and by the time we can prepare a bulletin and mail it another one or two days pass. Then comes the U.S. Postal Department upon whom we rely to get the bulletin to you. They may send the mail via Hong Kong before it gets back to your community for delivery. The end result is that your individual help is needed, yet it is extremely dilllcult to get word to you in time for you to act. When you ARE requested to write or call your Congressman, time is short... your help is essential. contacl your Congressman immediately.

THE STATE SCENE: our Building Material Industry Political Action Committee contributions are at $11.000 of the $15,000 goal established. We need funds to support our State Legislators who have been supporting our industry. Every dealer should have enough interest in the preservation of the business from which he derives his income to gladly contribute. $15,000 from all of the California dealers is a very small amount to contribute when you consider the amounts contributed by environmental goups, consumer groups and anti-business groups. Their contribulions are 1,000 to our 1, yet we have been able to make considerable advances for our industry.

Contributions are $100 for each $1 million in gross sales. Send your check to BMI/PAC,l055 Lincoln Ave., San Jose. Help us to help you.

On May l-2, 1919, a new twist to the state legislative activity will begin. Dealers from throughout California will assemble in Sacramento to be briefed on key issues at the state level that have a major impact on our industry. Each dealer will be given the background on the issues, background papers and will then visit with his state legislator to discuss what kind of impact certain legislation will have on his business.

For several years our legislators have had the environmental groups, consumer groups and anti-business groups helping them prepare legislation while we have stayed in the background. Now that we have the ears of the legislators we are going to tell them what they have done to the business community and what they must do to get this monster they have created back within acceptable bounds. Mark vour calendar for Mav I -2.

Palco Garden Redwood to best advantage

Following afewsimple recommendationswill help the usergetthe best performancefrom garden redwood and at the most economical cost.

Crades to buy and where to use Palco garden redwood is made in two grades:

1. Construction Heart consists of all heartwood (the cinnamon color wood) and may contain knots up to approximately one-half the width of the piece and some manufacturing imperfections if they do not cause waste.

2. Construction Common is similar to Construction Heart except that sapwood (the cream colored wood) is included.

Construction Heart is ideal for all types of garden structures. And, because Construction Heart is resistant to decay and insect attack, it should be used for those pieces which are in contact with the soil.

Construction Common is also ideal for all types of garden structures and can be used to particular advantage by utilizing the interesting color contrast of heartwood and sapwood. Construction Common should not be used for those pieces which are in contact with the soil.

Nails and fastenings

Use only top quality hot-dipped galvanized, stainless steel, or aluminum alloy nails and fastenings. Nails and fastenings of plain iron, cement coated, or galvanized by other than hot-dip process will corrode and stain the wood with hard-to-remove streaks. The slight additional cost of non-corrosive fastening is justified by superior performance.

Fi n i shes

Palco Carden Redwood can be used to orovide maintenance-free performance by leaving it unfinished. Or, if a finish is desired, the durability, weatherability, and excellent finishability of redwood provides for minimum marntenance.

Unfinished: With no finish, redwood exposed to the weather will eventually reach a driftwood gray color. The surfaces may darken early in the aging process as dark-colored water-soluble chemicals in the wood come to the surface. These will wash away, leaving the driftwood gray surface to last the lifetime of the structure.

Bleaching: The weathering to a driftwod gray may be accelerated by applying a commercial bleach. One application is usually sufficient.

Water-repellent application: A water repellent application will eliminate the dark stages that unfinished redwood exteriors sometimes go through and will let the surface gradually weather to a buckskin tan. This color can be maintained by applying additional coats of water repellent when needed. With no additional treatment/ the redwood will eventually weather to a beautiful tannish-gray color. Water repellents are inexpensive and easy to apply.

Stains: Redwood can be stained to achieve any color desired. Latex stains are particularly suited for garden redwood, are very durable and can be used on surfaces that are damp. Oil-base stains should be used in accoidance with the manufacturer's directions, which usually will specify that the surface be dry.

Caution : Do not use varnish or clear film forming finishes. Do not use the so-called "shake and shingle" stains or paints.

Available Sizes:

ln Construction

Heart: 1"x6" through 12" 2"x4" through'12" 4"x4" and4"x6"

b Xtt

In Construction

Common : 1"x6" and 1"x8" 2"x4" through12" 4"x4" and4"x6"

Actual dimensions:

THICKNESSES: Rough Surfaced (nominal)

Build with Palco Garden Redwood, enioy its beauty, be comfortable with its durability, and relax with its lack of maintenance.

f MMEDIATELY South of the r coast redwood region of California lies the little town of Cloverdale. Because of its strategic location, much of the redwood and other species of lumber manufactured in the redwood region pass through Cloverdale by rail or truck en route to the major markets.

Because of its location, Rolando Lumber Co., based in San Francisco, has been making a number of improvements to its Kinton Division in Cloverdale. Rolando acquired Kinton about eight years ago to provide better custom milling and drying services to the industry.

Among the improvements on the people side are new air conditioned offices for general manager Harold Henderlong and his staff, much appreciated during the long stretches of Cloverdale's hot summers. Plant engineer Wes Cross now designs projects in his own drafting room. Kiln operator Cliff Soekland has an expanded control center in which to work on schedules for the dry kilns. A new lunch room has been built to accommodate production manager Duke Douthit's more than 50 employees.

Improvements that are equally

Major upgrading program

obvious to wholesaler and mill customers of Rolando are the many changes in the yard and mill. Most of the 90 acres have been completely regraded, solid fill has been added, and new drainage ditches and sumps have been installed.

This work has virtually eliminated the mud holes and pools of water that used to develop in the winter. Two hundred and fifty thousand square feet of the area adjacent to the mill, kilns, and storage area are being black topped. This will enable Rolando to handle, mill and ship lumber quicker and cleaner.

A new shed has been built where the car loading crew operates to store and prepare dry lumber for shipment. The old green chain building, a hold-over from the original sawmill that was the first occu-

pant of the property, has been torn down and new dry sheds are going up along the dike road that separates the yard from the Russian River.

The major addition to the plan(Continued on next page)

Story at a Glance

Ongoing improvement program at Rolando's 9O acrecustom milling and drying facility in Cloverdale,Go., includes property improvements, new sheds, machinery and renovated kilns.

HEAUY EXHAUST FANS

a

Performance in accordance with the A.M.C.A. Heavy plate material handling radial wheel Individual blades and wrap around scroll with liner that will bolt in place for easy replacement Replacement parts are normally in stock for fast delivery and minimum down time.

Fan shafts are turned, ground & polished for true smooth running.

Heavy cast pillow block spherical roller bearings for long trouble free life.

a

Sizes from 60G115,000 CFM with Many sizes in stock.

Worker Motivation

To many managers the word "motivation" seems to have, all too often, as many definitions as "good" and "bad", "strong" and "weak".

But, if a worker is at least trying, he is showing motivation. Most people are trying to do a good job, although many of them are not trying to do their besl job.

To motivate workers to perform at optimum levels, obstacles have to be evaluated and then removed.

Often, a good worker doesn't have the right equipment or Iacks the proper training. Sometimes the red tape of management levels, or too much - or too little - supervision is confusing his understanding of his job, and just how much or how little he should do.

Lack of challenge, absence of recognition, and the misunderstanding or ignorance of his work's purpose make a worker resentful of management and puts him into a "get even" pattern of retaliation.

If such obstacles such as the above are removed. ootimum levels of performance spiing into action about 750[ of the time.

Should management be faced with workers. who. after beine

given every opportunity to do effec- 'tive jobs, still resist their jobs, workers should be forced to do the job.

If this does not work, then the only course of action left to management is to fire the worker.

IMPROVEMENTS

(Continued from previous page)

ing mill is a timber sizer capable of handling material up to 16" x 20", along with power infeed and outfeed rolls. Most of the millhas been re-roofed.

The four dry kilns that were idle for several years were re-activated last May and completely renovated. Thus Rolando can offer a one-stop service of air drying, kiln drying, milling and car loading. Certified grading, sorting, and paper wrapping are also available.

Thomas McHugh, president of Rolando Lumber Co., is optimistic about the lumber industry in general and the North Coast Region in particular. He is confident that the commitments to upgrade the Cloverdale complex and expand the services will be a sound investment for his firm.

RU8-I-0UB DUB , seven men in a tub; a redw00d tub, no less. Made ol 35 b.f. of redwood, it is the only one of its size ever produced by The Red River Lumber Co., of Sacramento, Ca., a lumber brokeraoe firm that became a manufacturer upoi their acquisition last fall of Patio Wood Products of San Gabriel, Ca., believed to be the oldest redwood planter tub business in the world. Minus the seven workers, the tub was sold for under S40, to an lllinois shopping mall.

Outdoof Wood: the economicqL lih-long building moteriql for bockyord proiects.

It's the sensible home improvement material for today's do-it-yourselfer. for a couple of outstanding reasons: It costs less than other Durable building materials. . It protects itself against the weather and the termites.

What nature does for such fancy woods as cypress, redwood and cedar, pressure-treatment with Wolman @ preservative chemicals does for many

ordinary species of wood.

Maintenance? Forget it. You can paint or stain Outdoor Wood if you want to but you'll never have to. The special treatment gives it a light green color that weathers to a natural pleasing tone.

Outdoor Wood is the ahernative that allows you to maintain your profit level while saving your customers money.

How? Contact us.

In a move that caught industry observers napping, LouisianaPacific Corp. agreed in principle to acquire certain assets of Lonestar Industries, Inc.'s building materials distribution centers in the Los Angeles basin. The announcement was made jointly by Harry A. Merlo, L-P chairman and president and James E. Stewart, chairman of Lonestar Industries.

If concluded, the move would put Louisiana-Pacific into the retail end of the business for the first time. The firm only recently has been involved in building products wholesaling in addition to manufacturing, which comprises the bulk of L-P business. It is expected that further acquisitions at the retail and wholesale level will be made by the forest products giant.

For a purchase price of $10 million for the fixed assets plus the value of inventories of approximately $22 million, L-P will acquire 16 contractor and combination contractor/retail yards in metro Los Angeles as well as a roof truss manufacturing complex and cargo handling and distribution facilities

L-P enters retail field

on the docks at San Pedro, near Los Angeles harbor. The transaction does not include Lonestar's retail homecare centers in the area operating under the name of Cooper's.

The agreement in principle is subject to various conditions, including approval of both boards of directors, and execution of a definitive purchase agreement.

At year-end 1978, the Lonestar assets (Camarillo, Capistrano Beach, Los Alamitos, Orange, Oxnard. San Pedro. Santa Ana and Ventura) were responsible for approximately $135 million in sales including over 250 million board feet of lumber products.

Lonestar building centers are well known in the area as Ward and Harrington Yards, Peoples Lumber, E.K. Wood Lumber, Sun Lumber, Crown Supply and

Trussco. Their service centers are ideally located around the periphery of the largest and perhaps fastest growing single market for forest products in the U.S.

"An equally valuable asset is the strong, experienced organization that can serve as a nucleus for further expansion by L-P into wholesale distribution.

"As one of the leading private timber landowners in California, we see ourselves as best able to serve the needs of the Southern California construction industry," Merlo stated.

"L-P's conversion facilities in California, Oregon and Washington and our knowledge ofthe Southern California marketplace, makes us especially enthusiastic about the future of this acquisition. The Lonestar locations are ideally suited (Please turn to page 52)

New Corporate Hq.

Copeland Lumber Yards, Inc., operator of 80 retail lumber and building material supply yards in Oregon, Washington, California, Idaho and Nevada, has just moved into its new, two story corporate headquarters office building in Portland, Or.

The firm is one of the last laree family-owned lumber operations in the United States. Its new building is 28,000 sq. ft. and accommodates 70 employees. President is Helen Jo Whitsell, granddaughter of Joseph Copeland who founded the company in 1913.

A series of setbacks along the angled side of the triangular site make possible broad outlooks for most employees in the generally open interior.

One view to the West is across the WillametteRiver to downtown Portland and the West hills: the other is to the North across the freeway toward the Lloyd Center. Terraces from the offices, conference rooms and the luncheon lounge facilities overlook the landscaped site.

All windows are double elazed for conservation of heat andcooling, and accoustical protection from traffic noise.

0PEll interior of new Cooeland Lumber Company building in Portland.

San Dlego Assn. Offlcers

William S. Cowling, II, has been elected president of the San Diego (Ca.) Lumber and Wood Products Association. Cowling, president and chairman of the board of Dixieline Lumber Co.. succeeds Henrv Garnjobst, president of Helil Wholesale Co., who headed the organization in 1978.

Other officers are Paul L. Heim, Architectural Caseworks Systems, v.p., and Henry Neeley, Bendix Forest Products Corp., treasurer.

New directors are Gordon T. Frost, Frost Hardwood Lumber Co.; James C. Gilchriest, H.G. Smith Lumber Co.; Vincent Mullen, Valley Cabinet Shop; G.O. Baker, Baker Hardwood Lumber Co.; and Herschell G. Larrick. Solana Lumber Co.

Thomas B. Burke, Critique Corp., will head the mill and cabinet division of the association with Francis E. Young of Quality Cabinet and Fixture Co., serving as v.p.

The organization, now in its 72nd year, is composed of the majority of retail and wholesale lumber and building products distributors as well as manufacturers

of cabinets, fixtures and millwork located throughout San Diego county.

Cargo Shlpped to San Diego Construction lumber cargo shipments to San Diego in 1978 drop- ped less than seven percent from the previous year's all-time high, according to the San Diego Lumber and Wood Products Association.

The 240.3 million board feet unloaded from coastal barges last year was 17.3 million below the record set in 1977, Henry Garnjobst, information director, notes. If used entirely for housing, the 1978 footage would be enough to build approximately 24,000 average residential units. he said.

Forest products shipments tabulated by the association originated from Northern California, Oregon, Washington and British Columbia ports. Douglas fir predominated with hemlock, spruce, white fir, cedar and redwood making up the balance of the cargoes.

Association statistics do not include veneers, hardwood, shingles and shakes or plywood. No figures are available as yet on rail or

truck shipments into San Diego county, but past studies show that water shipments normally account for 65-700/o of the total amount of lumber delivered, Garnjobst said.

In addition to local construction. lumber delivered to San Diego is trans-shipped to Imperial Valley, southwestern Arizona and Baja California, Mexico points.

The association has kept records on cargo shipments since 1962. All lumber has moved through the 24th street terminal at National City since completion of that facility.

Board footage cargo lumber totals by the year are as follows:

Who says you an't have everything?

ROOFING MASONITE

Plywood will meet all your requirets for sanded plywood, sheathings and 'ood sidings. And that's just for starters. u'll find a complete line of cedar and ood fencing here, too. Posts and rails cluded. Plus a full selection of Redwood h and bender board.

Douglas Fir timbers or roofing? We you need. ve exactly what can also count on Crown Plywood for asonite@ brand siding and hardboard 'oducts. In fact, we have the largest stock Masonite siding in all of Southern lifornia. So you're assured of a versatile, rable, easily-applied siding at a price you

As you can see, Crown Plywood has a wide range of products and we are ready to handle any size order, mixed loads as well. To sum it up, Crown Plywood is ready when you are - with everything.

PLYWOOD

Arizona Dealers Convention Set

The 58th annualconvention of the Arizona Lumber and Builders Supply Association will be held May 3-5 at the Radisson Scottsdale Resort and Racquet Club in Scottsdale, Az. The theme of the gathering is "Coping with Business Cycles in the Lumber lndustry. . The Optimistic Approach," according to Frank Davis, exec. v.p, of the AL & BSA.

Among an outstanding roster of speakers is the Honorable Don Young, United States House of Representatives from Alaska, who will talk on "Our Land, Keys to Freedom." Another major convention event is the presentation on how to improve return on investment by Ross Kincaid and Sel Vanderwegen.

Other business includes "Coping with Business and Life in '79," by keynoter John M. Grogan of John M. Grogan & Associates of Scottsdale. Calvert Brand, president of the national dealer group will speak on teamwork in the association and Robert Herbst of the Western Wood Products Association will talk on their new marketing approach.

The president of the Arizona Senate, Hon. Leo Corbett will present a "General Legislative Report," and attorney Robert Fannin will explain the mechanics of the lien law.

Backing up the business will be several social events, plus a golf tournament and a tennis tournament. An awards ceremony will be held Sat., May 5, at the annual banquet.

Home lmprovement Program

'llt's Home Improvement TimeA Good Investment" and "Energy Management Is A Family Affair - Improve Your Home" are Home Improvement Time (H.l.T.) promotions designed for use by contractors, dealers, home centers and financial institutions.

Three different sets of free display materials are available from H.l.T.: one set consists of eight pieces including four color posters, streamer, pennant, bumper strip and theme seal, a set of 15 four-color posters includes l5 different home improvement productsl a set of six energy posters includes six different energy conservation products.

Also, a new 28-p. H.l.T. newspaper is being made available to business firms and business groups. In orders of25,000 the cost is 150 each. The cost is higher for smaller quantities. Stories include many items on hom.e improvements and energy saving products and servlce.

A new l6-p. fullcolor brochure, also filled with sales motivating home improvement and energy saving ideas, has been designed to allow for dealer, contractor and financial institutions front and back cover imprint. This sales aid can be used ,as a mailer, newspaper insert, pass out for shows or as a counter piece.

More than 200 communities nation-wide. use the H.l.T. Community Program File each year to help create an entire community awareness of the benefits of home improvement and energy saving.

H.l.T. is sponsored by an advisory committee of the National Assn. of Home Builders. National Home Improvement Council, Home Center Institute, National Remodelers Assn.. National Retail Hardware Assn., National Assn. of Plumbing-Heating-Cooling Contractors, National Environmental Systems Contractors Assn., National Decorating Products Assn. and 45 manuflacturers, utilities, publications and allied associations.

Thompsons Waterproofing Seal-Stain. One can instead of two for total allweather protection. Rich, deep penetrating stain, PLUS Thompsons Water Seal in one easy application.

Works great on wood, concrete and masonry. Interior or exterior. Delivers years of colorful protection, without chipping, cracking or peeling.

Choose Irom 24 enhancing colors -solid and semi-transparent. Chemically blended ThompsonsWaterproof ing SealStain requires no special mixing. Easy to apply with brush, roller or spray.

New Energy Tax Gredit

Congress has given homeowners and tenants a new tax break for making homes and apartments more energy efficient. This new "residential energy credit" lets taxpayers use dollars they would otherwise pay in taxes to purchase energy saving home improvements.

According to Coopers and Lybrand, one of the nation's largest CPA firms, the residential energy credit is actually two separate credits. The first is a "home insulation credit," which covers part of the cost of insulation and other devices designed to cut energy used in homes. The second is the "solar credit," which covers not only the cost of a solar heating system, but also many other heating or cooling systems that use a "renewable energy source."

The insulation credit is equal to 150/o of the first $2,000 spent on insulation and energy saving devices, for a maximum savings on tax returns of $300.

The expenditures qualifying for the credit are those made for home insulation, (including the insulation of water heaters. hot water

pipes, and air ducts), and for other energy-conserving devices includlng:

. a furnace replacement burner designed to reduce the amount of fuel used by increasing combustion efliciency. It is unclear how this provision would apply where a whole furnace is replaced;

o a storm or thermal window or door. (These would include doors and windows made of materials specially designed to reflect or absorb heat);

o an automatic energy-saving setback thermostat:

o caulking or weatherstripping for exterior doors and windowsl or

. a meter which displays the cost of energy usage.

The IRS has been given the authority to expand this list to include other properties which increase the energy efliciency of a home, such as attic fans and plastic window covers. It is also supposed to set up a procedure under which manufacturers can have their products certified as qualifying for the credit.

The IRS has already indicated that certain products do not qualify for this credit, including: carpeting, drapes, paneling, exterior siding, heat pumps, wood-burning equip.ment (fireplaces and wood stoves) and fluorescent lighting systems, even though they have energy saving qualities. The credit applies only where expenditures are for improvements on homes that were built before April 20. 1977.

A new forni (f'orm 5695) is used for reporting qualifi ed expenditures and for figuring the amount of the credit. After computing the credit on this form, taxpayers claim the credit on line 45 of their basic tax return (Form 1040).

The solar credit is slightly more complicated than the insulation (Please turn to page 68)

Long Dimension

Sfory at a Glance

IRS allowances on taxes for energysaving home improvements... how the "home insulation credit" differs from the "solar credit"... maximum insulation tax saving is $300.

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Bob Reid, Jr. Reid & Wright, Arcata, Ca., and his wife, Kathie, are packing for Reid & Wright's 5th annual invitational golf tourney, Mar. 3lApr. l, on the Hawaiian island of Molokai.

Dick Lambert has joined Lane Stanton Vance Lumber Co., City of Industry, Ca. He had been with Bendix Forest Products and its predecessor companies for more than two decades.

Charles S. Gardiner, gen. sales mgr., Roseburg Lumber Co., Portland, Or. has annouced the promotions of William F. Price to the Los Angeles olfice and Mark J. Muro to the Sacramento olTice.

Bob Bratton and Jean Burnett are new to Cariboo-Pacific Corp.'s staff in Tacoma, Wa.

Arthur Parnes is now Western ree. sales mgr. for the Douglas Randa'il Div. of Walter Kidde & Co.. Inc.. according to Joseph K. Schulein, marketing dir.

Eliot Wilson has joined Sunol Forest Products, Pleasanton, Ca. as a salesman.

Robprt A. Pacelli is now marketing research mgr. for Weiser Lock, South Gate, Ca.

Tom Hilton is the new sales mqr. at Gorge Lumber Co., Portland 6r.

Paul Andrews has joined Chandler Corp., in charge of all lumber products purchasins.

Bill Bucli has been-named v.p. of Timberland Products, Seattle, Wa.

Duane Duff is now gen. mgr. of Missoula White Pine Sash Co.. Missoula, Mr., succeeding Richard Bush, who has just retired.

William Niedermeyer is now Weyerhaeuser's customer service center mgr. in Miami, Fl. He had been in Tacoma.

Gary Wallace, F.T. Dooley Lumber Co., Memphis, Tn., recently visited So. Ca. lumber yards.

Bob McBrien, former exec. v.p. of Lumber Merchants Assoc.. No. Ca.. is manager of the new Flintkote Supply Co. distribution center, Saticoy, Ca.

George Ritchie is filling a new position as gen. mgr. Western div., wood products mfg., Georgia Pacific Corp., Portland, Or. James Coon is gen. mgr. at Fort Bragg, Ca.

Dury Cords has joined Fremont Forest Products' sales team at Whittier. Ca.. according to Pete Speek, pres. Blaine Smith is back from a Mexican cruise vacation.

"Robbie" Robbins and Ed Fountain. Jr., Fountain Industrial Lumber Sales, L.A., have returned from a business trip to Vancouver, B.C.

Walter C. Minnick, Trus Joist Corp., is the new director, pres. and chief operating officer. Harold E. Thomas, chairman of the board, is new c.e.o.

Darrell Cook is new to sales at Cardwell Forest Products. Fullerton. Ca., according to Ralph Cardwell, pres.

Charles "Chuck" Clemensen is the new mgr., Bendix Forest Products Corp., Cerritos Ca., succeeding Dick Lambert.

Tom Gibson has joined the trading staff of Hampton Industrial Forest Products, Tigard, Or.

Mike Wells is the new president, Tumac Lumber Co., Portland. Paul McCracken remains chairman of the board.

Vaughan Justus, Justus Lumber Sales, Albuquerque, N.M., and his wife, Peggy, recently celebrated their 30th wedding anniversary.

Wayne Murphy, Diamond International, Red Bluff, Ca., and Ray Louvier, Erbe Wood Products, Costa Mesa. Ca.. are back from a Mexican hunting trip with Ted Gilbert, Product Sales Co., Newport Beach, Ca.

Mike Hammitt is the new pres. of the cabinet hardware div., Norris Industries.

Robert Anderson, Arcata, Ca., is the new pres. of Redwood Region Conservation Council. Paul Evans, Arcata, is v.p.; James Keegan, treas.; Bud Good, v.p.

Pete Kepon, sales mgr., and v.p. with Burnette Henry, pres., Arcata Redwood, Arcata, Ca., got in a recent Baja California bird shoot with Ted Gilbert, Product Sales, Newport Beach. Ca.

qnd Direct Mill Shipment - Roil - Corgo - Truck & Trqiler

Dave Walton has joined the expanding sales staff at DMK-Pacific, Fremont, Ca., according to Dwight Curran, pres.

Bert Hamilton has been named the new asst. to the president and general mgr. of Gittings Lumber Co., Denver, according to pres. Clark Gittings. Vern Thompson has been named new v.p. and sales mgr. and Don Quist has been promoted to v.p. in charge of millwork. Harold Johnson is a new lumber buyer.

Mike Bakula and Kelly Lyon are handling sales at Kelleher Lumber's new Fresno, Ca., facility. Gary Radvany is plant superintendent and Julie Ahler handles the phones.

Rick Callahan has been named to handle all moulding operations for Kelleher Lumber, both at Fresno and Hq. in San Rafael, Ca. Sid Thompson is new to sales at San Rafael.

Gil Sissons, Jr. is new to the sales staff at Knollwood Corp., Healdsburg, Ca., according to bossman Art Bond, who just returned from a grueling mill trip to Geyserville, Ca. (Downtown Geyserville, that is.)

John Marsala is manning Knollwood's new office in Newport Beach, Ca.

Eliot Wilson has joined Sunol Forest Products sales, Pleasanton, Ca.

John Gregor, Simon, Crabtree and Ryan, Inc., Lake Grove, Or., has returned from a Los Angeles business trip.

Linda Weber, Waldron Forest Products, Sacramento, Ca., recently took a 2 week Caribbean cruise.

Bud Chenoweth has joined Inland Lumber Co. at Cloverdale. Ca.. as a salesperson, according to Dave Damon, sales mgr. for that div.

Earl Woodward, Western reg. mgr., Flintkote Supply, Monterey Park, Ca., is back from an Or., Tx., and Nv. business trip.

Alan Malm, Semling-Menke Co., Merrill, Wi., is new pres. of the Fir & Hemlock Door Assn., succeeding Roger Eklund of E.A. Nord Co., Everett, Wa. Pete Tronquet, West Coast Door Inc., Tacoma, Wa., is new v.p.; Craig Agee, Nicolai Co., Portland, Or., sec.; Robert H. Hunt. treas. and exec. sec.

Mark McGuire has joined Simpson Building Supply, Cerritos, Ca., as industrial sales rep.

Patrick R. Eaton is new transportation mgr. for Dant & Russell, Portland, Or.

William J. Adams is new gen. mgr., Western Hardboard Div.. Masonite. Corp., Ukiah, Ca.

Bill Gittings has joined sales at Bowman Lumber Sales, Cloverdale, Ca., according to headman Joe Bowman.

Roger Bunge and Peggy Lewellan are now selling for Delson Lumber Sales, Olympia, Wa.

Mike Wells is the new president of Disdero Lumber Co., Portland, succeeding Paul McCracken who remains chrm. of the board.

Jim Conomikes has been promoted to v.p. of Globe International, based in Redondo Beach, Ca. Jerry Peterson has been named new sales mgr.

Mike Roach, Cal-Pacific Manufacturing Co., Arcata, Ca., plans a March trip to So. Ca.; April to the Deep South and back through the Middlo West, with a swing back in May to hit the lake states.

Jim Peterson, Trinity Forest Productsn Sebastopol, Ca., and his w-rfe, Cindy, got in a week's vacation in Hawaii. Paul Anderson has joined Trinity in sales, according to Karl Drexel, pres.

Rosemary Nelson, # I girl at PSF Inc., Fair Oaks, Ca.. celebrated her birthday with her first trip to Hawaii.

Don Stobaugh, Lonestar Industries, El Segundo, Ca., is recovering nicely after open heart surgery.

John Martinson, has retired as gen. mgr., Cladwood operations of Publishers Forest Products., Portland, Or.

Ron Brady, new gen. mgr., Chandler Corp. So. Ca. sales and distribution operations, is operating from a temporary oflice at Riverside, Ca., while a permanent facility is under construction at Fontana, Ca.

Wayne Benton, trader; Al Martin and Al Reed, outside sales; and Gordon Pugh, order desk, have joined Rolando Lumber Sales. Etiwanda. Ca.

(Please turn to page 53)

Galif. Market No. 1

Ofall lr-rmbcr shippc.d f'rorrr westcrn ntlrnufltctur,,.rs to tlestinatior.ts in thc \\cst. (alil'<lrniir rL-nrlr in\ thc rcgiot.t'. lrrrue:t custontcr. accoLl ntlng lOr s()rIc ,13.1 lr of tlrc roluntc, thc Westcrn Wood Proclucts Association's 1978 I)estitratiort q/ Sltrlrrrlrtts rcports.

Approximutely' 60'fi, of thc total 18.9 billion board lccr of- lunrbcr shipped (exclucling ru-dwoocl ) b1, \\cstern mrnulirt'tuicr: stays in thc West.

The rcport covers 65(X, 6lf'ths total shipntents fronr 11 wcstern softwood lumbcr producing states.

While Calilbrnia is rhe Wcsr's best custonter. shipntents destined therc actually lcll 1.9"/,' ofl' last year's pacc to 2.516.401 nrillion boarcl feet. The only,other state whcre incoming shipntents cleclincd fronr I 977 figLrres was Idaho. ofl'2.8'[, to 266.680 million b.f'.

Total shipntents to thc cntirc I lstatc western region w'erc up 3.7,X, fronr I 9ll. Arizona had rhc largest .jump. up 2-5.8(1, tr> 344.113 million b.f. Shipments to Ncvada were also up sonte 19.9'1,. but as a low(['lausr'Ltrrn lo l)ugc -5-i)

tffiditiOn

IGGEST IMARKET for the 'est's lB billion board feet f annual softwood lurnber roductron rs theWest itself, hich takes nearly 11 billion )et. Of tlrat, Californra rkes try far the larqest ng e chunk some 43./u last :ar alone, or more than 4 llion board feet.

ata: Western Wood Products ssociation's 1978 summary estination o{ Sh ipments report.

3.77o Montana 2.7% Nevada 1.3% Wyoming 0.77o

At our orlglnal Klnzuo mlll slte ue produeed quotlty gvmorteed lumber producb tor ooer ha$ a cenfitry. Klln-drled Pondqoca plne, Douglos tlr and Western larch lumber

products mot) rre commodtnes to some, but they oe out speclalt:les. We haoe o modern plyuood operol

plywood sheathlng operotlon pltla a new computerlzed plne mlll and a shtd mlll ot Heppne4 Oregon.

Sometfmes we teel llke the lost ol the lilohlcans tn thts

lndustll uhere lndependents are becomlng o uanlshlng breed. But we cherlsh our lndependence. It ollows us to rcspond qdckly to ouJ cugtomers'speclal needs. We're short on colp,orate red tape ond long on'can do" eftort and know how. Eoe41 cttstomet ue haoe ls BIG ln out eyes.

To sqoe our cuatomers bettet we haae a soles offce ln Lake Oswego, Oregon. One call to Ray Kelson, Jan Grudy, Btace Long or Kent Goodyem (503) 63*44O6 gets 1nu tast actton on yout lumber, sfrrd and plytoood sheathlng requlrements.

KINZUA CORPORATION

MANUFACTURERS OF FINE WOOD PRODUCTS

l{EW lltilE {or lumber, plywood and green veneer operations in 0reg0n and northern California 0f Southwest Forest Industries is lowered into place at plywood layup plant, White City, 0r. Sign change is result of SWF Plywood Co., formerly a wholly-owned subsidiary of Southwest, having been merged with the parent com pany and its name changed to the Pacific Northwest Div. In addition to its three green veneer plants, two lumber mills, and an industrial plywood cutup plant, division fealures five plywood layup plants that make Southwest the eighth largest plywood manuJacturer in the U.S. and the nati0n's number 0ne pr0ducer of Douglas-fir siding. Division has 1,700 employees and accounted for more than a quarter ol the approximately 5600 million in sales generated in 1978 by Southwest.

Company is preparing for the 198Os

H *l, "P"o Blf"?Y""J8' xlll Willits, Ca., has just completed a year with over 100,000,000 feet of lumber produced and sold. The company manufactures both redwood and fir lumber and has drv kiln capacity.

A larger finger-joint remanufacturing plant in Willits has contributed a variety of additions to the Harwood product line this year, such as "Sunburst" redwood siding.

The company runs a truck fleet of chip trucks, log trucks and lumber carriers. The truck shop is based in a new, larger headquarters in Willits.

The company has a group of knowledgeable foresters that are working with landowners in 12 counties developing and harvesting timber. Working with the rancher and small landowner is one of the areas the company has relied on over the years for resource and this relationship has contributed many friends and long term associations.

As a family-owned agriculturally oriented company looking toward the 1980 s, it is taking steps to be in the forefront of the lumber business through expansion of machinery and technical knowledge.

hydraulic cylinders for accuracy. Computer programs for best opening face cut will improve accuracy and recover. A new twin band resaw manufactured by Kockums will be installed in the second stage of expansion as well as two more new edgers.

The mill has been sheathed in a new larger metal building and will have a new saw filing shop when the carriage goes in. The Salem ring debarker is finishing its first year of operation and is greatly improving production.

At the Willits mill, cutting redwood, a new Kockums twin band resaw is going in as well as an additional edger. A new building is being added with a saw shop upstairs and a basement to hold hydraulics and conveyors.

At the "B" Plant. the remanufacturing division, a new 23,000 sq. (Please turn to page 71)

C0ilPUTERS are one way of effectively processing information for timber inventory, preventative maintenance, safety and injury studies, and such concepts as "best opening face" on log scans in the mill.

At the Branscomb mill, a facility that runs two shifts, a new carriage of sophisticated design will be installed next month. A new, high strain 8'bandmill is going in at the same time. The carriage will operate with an efficient SCR drive. The headrig will have a slabber and be able to taper cut using any two knees of the four available on the carriage. The knees are set by

Story at a Glance

Major Investments in pro- ducts, plant and, most important, people characterize Harwood Products' coryorate strategy as they prepare for the 198Os.

PRESSURE-TREATED WOOD

(Continued from page 16)

our product is so durable.

To begin with, we take as much water as possible out of the wood to make room for the chemicals that are injected into the wood cells. (Air drying and kiln drying are the most common methods used in this part of the country.)

The dried wood is then loaded onto narrow gauge railway tram cars and wheeled into a long horizontal cylinder, where the pressure treatment takes place. With as much as 55,000 board feet of lumber inside, the end door of the cylinder is tightly sealed.

The cylinder is then filled with the treating chemical, and pressure up to 150 pounds psi is applied until the desired penetration is obtained, requiring a minimum of eight hours.

When the cylinder is emptied, the amount of preservative retained by the wood can be checked by measuring the amount of remaining solution. This is called gauge measurement, which is later verified by laboratory tests of core samples, a quality control check (nown as assay measurement.

SUPPORT MERCY KILLING OF OLD TREES

The type of treatment used on the lumber being promoted by WWPI is the dissolving of chemicals in water, commonly referred to as "waterborne salts" or "waterborne preservatives. " The two chemical compounds used by WWPI member firms for this product are chromated copper arsenate (CCA) and ammoniacal copper arsenate (ACA), which are particularly effective in permanently preventing decay and termite damage.

A GREEN TINT

Both preservatives turn the wood to an attractive tint of green, ranging from light green to bluish green, depending on the formula used by each individual treating plant. The tint fades with continual exposure to sun and rain, eventually turning to shades of light brown and gray. These compounds are recommended for residential uses by the American Wood Preservers Institute.

I am sure that you are familiar with the other preservatives used in pressure treatment, namely creosote and pentachlorophenol. These preservatives are most commonly used on railroad ties, bulkheads, and timber pilings for

land and marine structures. They are not recommended for residential uses. Most of you carry a variety of substances that can be used to preserve wood by dipping or spray- ing, but these methods provide only superficial preservation and are not recommended for any projects where durability is required.

The WWPI promotional program will be featuring a wide variety of outdoor residential pro- jects that can be built by homeowners themselves, general contractors, or landscape contractors.

These projects include sundecks, gazebos, patio covers, retaining walls, fences, privacy screens, garden walkways and steps, benches, planters, and a variety of landscaping elements.

Pressure treated wood is ideal for all these uses because it will withstand constant moisture from the atmosphere, the ground, and from frequent watering down in the care of lawns and potted plants. Pressure treatment also reduces the possibility of discoloring in the wood, which is common among all untreated species.

We will also be educating the building industry and the public on the All Weather Wood Foundation (Please turn to page 50)

"How would you like to be eaten alive by bugs? Support mercy killing of old trees! A noble giant of the forest, ruler of his domain for several hundred years deserves a more honorable death than to be eaten alive by insects!

"And you sawmills can go a step further and give these proud trees a dignified memorial service by selling the clear lumber to us. We will make mouldings and door jambs from the lumber which will be sent to the Deep South where they love to apply a natural finish rather than hide the beauty of the grain with (ugh) paint.

"Really now, does a 300 year oldtree deserve to be converted to plywood and be covered by a 'rug and walked on? Or be covered with vinyl and be put on a wall, made to look like ash or fruity pecan?

"We will treat your trees with the reverence and respect that they deserve. "

FeatherRiver Co.

Producers of Douglas Fir and White Fir Mouldings and Millwork

Finger-jointed Floor Framing

A development in residential construction gaining acceptance is the use of finger-jointed lumber in floor framing. Short pieces of lumber are run through a zig zag splicer and glued together into lengths up to 72 feet. These long lengths allow continuous span framing without overlaps.

Standard Structures Inc., Santa Rosa, Ca., has developed the XL floor joist and from a new factory opening this month will produce one million board feet of finger-jointed lumber each month.

Lumber that has been kiln dried to 150/o moisture content, in sizes 2 x 6" through 2 x 12", is used in manufacturing XL joists. Tests have proved that finger jointed lumber meets all structural tests for strength, the company says. The Uniform Building Code permits using approved finger-jointed lumber interchangeably with solid sawn lumber of the same species and grade.

By using shorter, less expensive lumber and with longer lengths that are installed faster, finger-jointed lumber is helping builders hold down framing costs, the firm notes, observing that residents claim continuous span floor systems have fewer squeaks, are stiffer and more comfortable.

The use of finger-jointed lumber also helps in maintaining the inventory of living trees, in that special trees don't have to be felled to obtain extra long lengths of lumber.

G-P Investing in No. Galif.

Georgia-Pacific Corp. is modernizing its "quad" sawmill as part of a $9.3 million capital investment program to improve operations at Fort Bragg, Ca., during 1979.

By computerizing the quad mill at a cost of $3.3 million, production capacity will be increased substantially through better utilization of each log entering the mill, according to James A. Coon, northern California div. gen. manager.

The Fort Bragg quad sawmill with two machines, each with four movable band saws, began operating in 1976, replacing a fixed-width gang mill.

A new planing mill also will be assembled this year at Fort Bragg at a cost of $2.9 million, Coon said. It will occupy an adjacent manufacturing site acquired by G-P last year.

He reported the Fort Bragg capital investment plan "is designed to develop a manufacturing complex ideally suited to the sustained yield forest G-P maintains in Mendocino Countv."

PRESSURE.TREATED WOOD

(Continued from page 48)

(AWWF), which is made of pressure treated lumber and plywood and used in direct contact with the soil.

The AWWF was developed and extensively tested by the National Association of Home Builders Research Foundation, Inc. The Uniform Building Code now approves the use of the AwwF when built of lumber and plywood marked with the American Wood Preservers Bureau's quality inspection mark "FDN."

This is good news for contractors in light of the shortages and the high costs of concrete. More and more builders in western states are experimenting with the AWWF and finding it a viable and less expensive alternative to traditional foundation systems.

Approximately 40,000 residential units have now been built with this foundation, with 10,000 of those constructed in 1978. The larger construction companies are now experimenting with it, and we anticipate widespread use during comrng years.

Now, let me address some questions that are commonly asked about our product. To begin with, pressure treatment in no way changes the characteristics of the wood itself. You will have the same characteristics of a given species after treatment that you had before the treatment.

Your supplier will be very happy to work out a program that will pro- vide you with the species and grades you desire. As with all other lumber products, there is a wide range of price and quality to choose from.

PAINT OR STAIN?

Your customers are bound to ask about whether or not pressure treated wood requires paint or stain of any kind. It does not, although it will take any finish that could be applied to untreated wood. You should advise customers that if thev plan to apply finishes they willneei only about one-third of the paint or stain required for untreated wood. They should make sure the wood is thoroughly clean and dry before applying the finishes.

Finally, I'd like to reassure you

about the chemicals used in the treatment process. The chemicals used in the lumber we are recommending have been used for over 40 years with no adverse reaction to either people or animals.

Lumber, posts, and poles being promoted by wwPI fall under strict quality control standards and are stamped with the American Wood Preservers Bureau Quality Mark. Lumber stamped with the AWPB LP-2 Quality Mark is for above ground use and is commonly purchased for still stock. Lumber marked AWPB LP-22 is for ground contact use. It is the LP-22 wood treated to a minimum retention of 0.4 pounds per cubic foot that we are.recommending for all outdoor proJects.

Representatives of our member firms will be calling on you and your sales managers within the next few months to talk with you about the benefits of our project. We hope we can convince you to give this most durable and economical wood a try.

DISTRIBUTION IS OUR GAME Z.BRICK MAKES IT FUN!

TAKE THE BASIC BENEFITS AND SELTING POINTS OF Z-BRICK: non-ceramic brick and simulated stone facing fire-safe, weatherproof plus permanent color t€xture for either inside or outside walls

ADD EASE OF APPLICATION AND APPEAL TO HOME REMODELERS AND CONSTRUCTION APPLICATORS

INCLUDE SELLING SUPPORT: ... co-op advertising, demo program and building plans free literature, displays fast dependable service from your distributor THEN YOU HAVE A PRODUCT THAT IS PROFITABLE, FUN AND EASY TO SELL!

PALMER G. LEWIS Anchorage Auburn Bremerton Everett Kenmore Lacey Seattle Sookane . Yakima . Wenatchee

PACIFIC YARD SERVICE Eugene 'Tigard SUPERIOR BUILDING SUPPLY Kenai Soldotna Homer LUMBER DEALERS MATERIALS CO. Sacramento ' Fresno ' Redding

L- P GOES RETAIL

(Continued from page 31) to present and future growth patterns of Southern California residential and commercial expansion patterns."

In Northern California, Louisiana-Pacific has a distribution center in Cloverdale, one under construction in Fremont and a third planned for the Sacramento Valley. The company is also planning to build a distribution center in Chino in Southern California.

"L-P's distribution centers. together with the building material centers we are now acquiring from

Lonestar, will better enable our customers to get the L-P products they want, when they want them," Merlo said. "The acquisition is a natural customer service integration move for L-P," he stated.

Louisiana-Pacific is a major forest products firm with l0l plants and mills in the U.S. including a sawmill in Canada. In 1978 the company earned a record $81 million on sales exceeding $1 billion for a return on sales of 7.8 per cent. Sales and assets surpassed the billion dollar mark for the first time.

Lonestar is the nation's largest producer of cement, ready-mix and sand-and-gravel aggregate, as well

as a leading distributor and retailer of building materials. The company operates 150 retail stores.

LUMBER SHIPMENTS

(Continued from page 42) population state this amounted only to 74,290 million b.f.

In 1978, shipments to Colorado were up 8.40lo to 319,974 million b.f.; Montana, up 4.60/o to 160,794 million b.f.; New Mexico, up 0.50/o to 220,598 million b.f.; Oregon, up 9.3o/o to 1,082,004 million b.f.; Utah, up l.7o/o to 215,960 million b.f.; Washington, up 9.70lo to 595,201 million b.f.; and Wyoming, up 3.80/o to 41,206 million b.f.

Satiqfaction is our Responsibility"

PERSONALS

(Continued from page 41)

Gail Lamson is the new controller at Newport International Forest Products, Newport Beach, Ca.

Gene Sjostrand is the new sales mgr. at Paul Bunyan Lumber Co., Anderson, Ca., succeeding John Crane who is the new sales mgr. at Crane Mills, Corning, Ca.

John Schick and Gerry Griffin are back at Portland Hq. after a recent So. Ca. business trip.

John Cummins, Golding Lumber Sales. Westminster. Ca.. is back after ' a Hawaiian vacation, highlighted by their heavy tropical rain.

RIGIDPOTYSTYRENE 1"rvalue4.44" thickness

RIGIDPOTYURETHANE 1"rvalue7.l4" thickness

FABRTCATORSUPJOHN POTYURETHANE r value 7 .14 per 1" thickness

Polystyrene Attic & Block Fill o Packaging material

Foil Backed Sheathing o Bean Bag Filler o Adhesive Nails o Insulbcad is Made in Albuquerque.

DOUGLAS FIR . PINE O SPRUCE . REDWOOD HEMLOCK O PLYItr(OODS

"#f?i:JJ,:T' [s0s] 242-7349

WESIEIilER Gene Zanck of Spokane, currently top officer in the International Order of Hoo-Hoo, the lumbermen's lraternity, was honored guest at annual sports night meeting ol the Black Bart Hoo-Hoo club, the Ukiah, Ca., chapter. Program chairman Bill Carter of Agwood, Inc., said more than 60 attended. Zanck (on right) is seen here with Alvin Lyly.local club pres

As Wholesale and Industrial sales specialists since 1945, we can offer you the finest in Vertical and Flat Grain Douglas Fir in all sizes up to 6 x 14. Dry Redwood Clears up to 4x74.

We are especially expert in custom milling. We've built an enviable record of service to our customers over more than three decades.

Let us go to work for you today.

Photo b1t Noton Pcarl

Redupod highliglrts urrood building

A N OUTSTANDING example

Fl of redwood usage in an allwood building can be seen in the headquarters building of Continental Forest Products.

Completed several years ago in the small Oregon town of Lake Oswego, near Portland, it has clear heart vertical grain redwood used exclusively on the exterior. The board and batt pattern was conceived by lumberman Al Disdero and is also used on the Forestry Center in Portland, although cedar was the material used in that application.

The boards are I x l2 tongue and groove and the batts are 2 x 4 with bevelled edges. The batts are bandsawn on the face and then each edge is ripped with a quarter inch bevel.

Continental Forest Products used two coats of natural Cuprinol to protect the surface of the building. The result is a smooth, consistent finish that closely resembles a painted surface.

Total square footage of the building is 5,300.

ilULIl-SI0nY windows flood available lioht into interior of Continental Forest Producis' building in suburban Portland. The wholesale firm used redwood extensivelv when they built the all-wood structu16 several years ago.

LABGE wooden beams, treated poles and several levels feature interior of building, which is built into a hillside.

I wish I had head of Ualley Wood Preseruing before ftis damn rain started!

THESE ARE SOME OF THE ITEMS WE INVENTORY

2x4 sill stock

2x6 sill stock

Peeled posts

Mobile home pads

Grape stakes

Building poles

Service poles or WeWillTreat

Products

WHOLESALE LUMBER M ERCHANTS

KARL DREXEL

JAMES PETERSON

BILL BROCAN

PAUL ANDERSON

DON PLENTY

AL SCHAAPMAN

GREEN & KILN DRIED

Douglos Fir - dimension, timbers, cuttings

Redwood - commons, uppers, fencing

Pine - boords, dimension (commons & uppers)

Cedar - shakes, shingles

Plywood - sheothing, sonded

West Coast Hemlock

Hardwood Flooring School

The new Hardwood Flooring Installation School, sponsored by the National Oak Flooring Manufacturers' Association and the American Parquet Association begins this month.

Instruction includes demonstrations, slide-illustrated lectures and student practice. Following an introduction to types and styles of wood floors, the course covers proper construction of wood and concrete subfloors, installation techniques, and sanding and finishing operations.

The school is open to all members of the flooring trade. Applicants must be sponsored by a producing member of NOFMA or APA. A brochure describing the school and application forms are available from headquarters of the two associations, members of the associations, and their distributors, dealers and agents.

SUBSCRIBE TODAY

ll{TERtlAIl0llAt president and the local club president, respectively, of the International Order ol Hoo-Hoo, the lumbermen's fraternity, at recent Redding, Ca., annual club initiation. Seen at left, ltop leftl is Gene Zanck, the 1 2th too officer in a row to make

the annual event. With him is local pres. John Crane. Iop right: Roy Dunbar, directors Bernie Barber and Dan Brown, and international v.o. Jim Jones. lower lell: Al Kerper, Lloyd Webb. lower rigltt: Six new members surround the berobed Zanck.

douglas fir, hem-fir, ponderosa pine sugar pine, western red cedar and incense cedar plus a wide range of industrial items in those species.

cedar, hem-fir and douglas fir studs in all grades, 6' to 8'.

truck and trailer & carloads

IN THE PACIFIC NORTHWEST, please eall our branch office and talk to Lamar Yeager (206) 636-3010. The mailing address is P.O. Box 310, Lr:pgvqgw,;lVashington 98632. ::t:'::'' '

Ken Rose Tom Stark Glenn Zacharias

REDWOOD FOREVER

(Continued from page 14)

groves and made them available to the state and other public groups. Those areas are now the famous Avenue of theGiants, and Rockefeller Forest, among others.

All told, the beautiful state park system includes a billion and a

quarter feet of fine old growth timber which was once on Pacific's books.

We hope that The Merchant's readers will now understand the industry's source of continuous redwood timber. Also, that Pacific is in a position to assure a continuous, perpetual supply of redwood products and that we admit our pride about the great results from scientific forest manasement.

TlfflflfltfGS from this 70 year old redwood stand have produced garden grade redwood products. A new generation is already growing below the 70-year-olds.

Glulam Sales Gain Seen

Standard Structures Inc. has set a 340/o increase in sales of glued laminated timbers as its goal for 1979: the production of 59 million board feet.

They anticipate that most of the increase in sales will be from products that comprise the new SSI flooring system, which incorporates XL continuous length finger jointed lumber and glued laminated Mini Lam beams.

Standard Structures broke ground in October for a 40,000 sq. ft. production facility on 65 acres of land adjacent to its Santa Rosa, Ca., headquarters. The new plant, opening this month, will enable the firm to produce one million board feet a month of XL joists and to substantially increase its production of all glued laminated products.

During 1978 SSI completed a new 20,000 sq. ft. storage warehouse atits headquarters.

Parrella Bob Spry Chub Durnell

Dennis Kirk Wally Wolf

Ann Miyake Bonnie Dunn Darlene Ryan fohn Gardner Francis Rich Susan Parrella

REDWOOD PROMOTION

(Continued from page 9)

Ut. The seminars consisted of an hour long presentation with a CRA film and talk by a redwood mill representative.

Most wholesalers distribute redwood literature through mailings or handouts to their customers. Slaughter Brothers of Dallas sends regular mailings to 1000 customers with literature from the CRA, mills or some of their own printed material, while Capital Lumber divides their mailings into dealer and architect lists.

For the dealers, Capital's Mike Parli thinks mailers and CRA idea literature add incentive to stock redwood because the dealer knows it is being promoted. For architects, Capital's mailings emphasize redwood design and applications.

In fact, Capital received several major orders as a result of architects getting enthusiastic over particularly good looking designs in Capital's mailers.

Most redwood wholesalers expect this year to finish at least as well as '78, with almost all dealers planning to do more promotion in '79.

Strong Plywood Sales Seen

Strong plywood demand spurred by American Plywood Assn. promotion in all nonhousing markets will cushion the impact of the impending downturn in residential construction expected later this year, according to a new APA economics report: "Plywood End-Use Marketing Profiles I 97 8- I 980. "

The demand forecast calls for

total industry production of 19.27 billion sq. ft. in 1979, about a half billion feet less than 1978, but still the third best production year. A resurgence in home building the latter part of 1980 and continued strong demand from most nonhousing markets will push production to a record 21.1 billion sq. ft. next year, according to the report.

WE'RELUMBERONE

12 ACRES OF SELF.COI{TAI1{ED CONSOLIDATI()N, STORAGE. TBUCKI}IG, iIA}IUFACTURING, A1{D WH0LESALE DlSIRlBUTl0t{ FACILITIES 23 YEARS

0F GR0U|TH AND EXPANSIOI{ PR0FESSI0i{ALS ltl CE0AR SPECIAITY lIEtilS . FAST RESP0NSE . FLEXIBLE IIAI{UFACTURII{G AIIO SALES POTICY

. 1r2, 1r3, 2t2,2r3 - C()MMON AND CIEAR, GREEI{, SURFACED A]{D/OR ROUGH

. CEIIAR il0utDlt{G ST0CK - TIGHT KN0I

AiIO CLEAS

. FEllCltlG B0ARDS - GRAPE STAI(E TYPE PATINGS BEIIOER E()ARDS

. OAftDEN - I{URSERY - OEALEB'INDUSIRIAL tTEirs

RAl{DOtll WlltTH At{D THIGXiIESS R0UGH GREEN EARIIBOARIIS

ZFO SAN JOAOUIN STREEI o PHOI{E SACRAilENTO, CAUFORI{IA 058im

Douglas Fir - Hem Fir Redwood-Cedar Spruce

NEW PRODUGTS

and selected sales aids

:iiltlllt:i:i:illiiiltlllit+i''i::illrtttlti,ii':'iii.lllitli:iiil:iliiiiiii:ii;ll:ililnitlltlli.{itlltillilttliti:ltt::littt:Il:i!:

New Mahogany Entry Doors

Bel-Air Door Co. has now expanded its entry door line with the all new fluted door line.

All doors are available with fluted or ribbed panels on both sides. Doors are of a heavy construction with extra wide framing and oversized tongues on panels and rails. Massive square sticking, no weak mouldings around the panels. Hardwood dowels are used in assembly.

bases. In addition, four crush-proof plastic pads are applied to the bottom raising the base above the cement slab to increase shaft ventilation and pre- vent direct contact with surface moisture.

Columns, plain or fluted, are available in stock sizes from 8 to 20 ft.

New Building Board

New Super 440 structural building board, available in 4' by 8', 9', l0'and I 2', a high-density, nail-base sheathing material for sidewall applications has been introduced by the Homasote Company. It eliminates the need for plywood corner bracing while providing twice the "R" value of wood. The oro- duct. made from l00o/o recyiled material, produced in t/2" and 5/8" thicknesses, resists common structural board problems such as moisture, fungus and termites.

Super 440 is equally appropriate for use as carpet underlayment, porch ceilings, soffits, partitions.

It meets the demand for a "securitv door," becoming a requirement in more and more areas of the country. Doors are made from select meranti (Philippine mahogany) lumber.

Moisture Resistant Column

An improved stock wood column by E.A. Nord Co. has the base end sealed to prevent moisture penetration. The neck of the column shaft is extended to allow trimming from the top to assure that sealer at the base will not be removed.

Nord capitals and bases, made of one round member and one square member, also undergo a special sealing procedure prior to assembly to protect surfaces and end grain against moisture penetration. To allow free air circulation and prevent condensation inside column shaft, vent holes are bored into round portion of both capitals and

Cabinet/Bath OK

The slogan, "Extra Protection for You," now appears alongside the certified-cabinet logo on the National Kitchen Cabinet Assn.'s certification seal.

It was added to gain consumer confidence for certified kitchen cabinets and bath vanities, by backing up the reputations of NKCA dealers and the manufacturers.

FREE READER SERVICE

For more information on New Products and New Literalure, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request taster! Many thanks!

Hardwood Merchandiser

The MacBeath Hardwood Company's new Woods of the World Hardwood Squares merchandisers measure 12" square by 22" high, including the attractive header board.

Each brightly colored hardwood square in the merchandiser is prepriced, labelled with its species name and region of origin, and shrink-wrap- ped. The species identification sheet enclosed in each merchandiser will make even the novice counterman into a hardwood squares expert.

Each merchandiser contains up to 20 woods from all over the globe, including koa, cocobolo, lignum vitae, ebony, cherry, vermilion, oak, zebrawood, bubinga, white maple, osage orange, purpleheart, ash, birch, Honduras mahogany, macacauba, walnut, teak and Indian rosewood. Squares to restock the merchandiser are readily available.

Woods of the World Hardwood

Squares are ideal for carving, inlays, collection, turning, jewelry making and thousands ofother crafts that reouire a sample of the world's most beautilul woods.

The Merchandiser's retail cost is $126.80: dealer cost is $76.

Fireplace Furnace

A new invention. called the Wells Fireplace Furnace after its inventor Bill Wells of Tuscon, Az., is said to be able to heat an entire home by burning wood, but using no blowers.

In the demonstrations Wells gives.

temperatures of 73 degrees at the floor level inlet duct and 380 degrees at the ceiling hot air outlet have been recorded, the result, Wells says, of a 60'1, burn efficiency.

The f'ront of the Wells Fireplace [rurnace is sealed with glass doors. Conrbustion air is drawn fronr outside directly to the firebox through a valve to control the rate of burning. Since no dcnrand is nrade of housc air for combustion, only onc volunre ol'home air needs to be lreated.

In another Wells system, house air moves into the unit at floor level and rises cln all surflces surrounding the llrebox. lt then re-enters the room at the ceiling level where 150,000 BTU's ol'constant heat have been measured at this outlet. No blower is needed. Gravity causes heated air to flow into all accessible areas. Public demonstrations have verified Wells' claim that temperatures will level out within a few degrees in a three bedroom home, if it is well insulated.

For existing fireplaces, the Wells Converta Insert. which incorporates many ol the principles of the Wells Fireplace Furnace, will make the all nrasonry fireplace as efficient as a stove. Wells savs.

Color Naturals in Paint

A new premium line of interior latex finishesColor Naturals - created for quality-conscious customers has been introduced by Glidden Coatings & Resins.

Offered with an 8-year limited warranty, the line is available in both a soft luster wall and trim paint. The paint provides one-coat coverage when label directions are followed, resists spattering, and dries to the touch in 30 minutes.

Introduction of the line is being supported by tv commercials and print

media advertising. Dealer aid is a point-of-sale package which includes banners, posters, easel-back counter cards and color cards. The color cards include a large paint chip with suggested carpeting, labric, and accent colo rs.

Available in 10 ready-mixed colors, in white and a flat-matte ceiling white, and deep tones tint base, the suggested retail price is $13.99/gal.

Paint A Carpet

"Dye-lt-Right," a revolutionary treatment for changing the color of wall-to-wall carpeting, upholstered sofas. chairs and ottomans, is new from Advance Color Corp.

"Dye-lt-Right" comes in kits of 20 colors in two sizes with color concentrate, stain-aid, a sprayer bottle for applying the color, and a roller for working the color into the nap. The kits which include simple directions retail for $12.95 and $24.95.

Self-Stick Weather Seal

Stanley's premium quality self'-stick door weather seal not only stops dralis and dust from getting through doors, it eliminates the need for nail, tack or screw holes that damage woodwork. Only a pair of scissors is needed lbr installation.

Self-Stick can be installed between door and iamb or between door and door stop. The seal.remains flexible in temperatures ranging from -25'to + 140' F. It's invisible from either the inside or outside when a door is closed.

Packaged in four 42" and one 36" sections, enough to weather seal one average 7' x 3" door, it is available in white or brown. Suggested retail: $5.99.

Packaging leatures in-use photography and illustrated instructions. Dealer displays are available.

New Hot Melt Sealant

New hote melt, moisture-resistant BF Goodrich Plastilock l00l brand sealant, provides a sealing medium in manufacture of residential and industrial air conditioning systems. Containing no solvents, the flameretardant sealant adheres to fiberglass insulation, rigid plastics, metals and polypropylene material. When applied in a molten state and allowed to cook, it forms a rigid, firm bond, is sag-free at up to 180', and melts at 300' F. Plastilock 1001 sealant is available in 5S-gallon drums, 5-gallon containers and 4" x 4" blocks.

A Tub of Redwood

The Red River Lumber Co. manufacturers Hangtown Buckets, a line of planter tubs available in kiln dried redwood and other Western woods. Available in 15 standard sizes. special requirements can also be filled on a custom basis.

The tubs are dipped in acrylic preservative stain that contains a fungicide that prevents rotting, according to the company. The bottoms are given extra treating and the banding is with galvanized and bronzed strapping. The outside has a special resawn finish for a rustic look.

The firm also makes espalier trellises and plant display racks.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request fasterl Many thanks!

Energy Savings System

A three-product energy saving sys- tem, designed to cut consumer costs for water and fuel. has been introduced by Con-Serv Inc.

The Con-Serv llow-controlled shower head. toilet lank water saver. and faucet aeriltor combine to Drovide dollar silvings on fuel. wutcr, ltnd sewcr costs with rapid pay-back.

^ Together, the products combine to lorm a system that can result in a family ol four reducing its l'uel, water and sewer costs by $250 per year, the company claims.

All are designed for easy installation and have commercial/industrial application as well as residential.

$1OO,OOO Guarantee

The strongest guarantee ever to back a smoke and fire detector is now offered by Honeywell's Consumer Products and Residential divisions on all of their smoke detectors installed in homes alter Jan l, the company has announced.

The offer includes: (l) a full warranty providing for a free replacement if the detector fails to operate under normal use and service for as long as it is owned by the original consumerl and (2) a payment of $25,000 to $100,000 per household in the event that latalities occur in a fire in which Honeywell detectors fail to sound an alarm.

"Smoke detectors are important life-saving devices," Edward J. Roach, Honeywell vice president, said. "Each year, 7,500 persons die in fires, 6,600 of them in residential fires. Another 300,000 are in.iured. Using smoke detectors will reduce these deaths and in iu ries. "

Consumers will learn about the guarantee through national advertising, point-of-purchase displays and posters in retail stores, special packaging and warranty cards inserted in each Honeywell Smoke and Fire Detector oox.

FREE READER SERVICE

For more information on New Products and New Literalure. write fha Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request fasterl Many thanks!

New Rack Construction Kit

A new all-purpose steel rack construction kit containing enough slotted tie-angle framing and fasteners to build structures to solve storage and maintenance problems is new from Bernard Franklin Co.

Uses include construction of racks, shelves. benches. work tables. bins. walkways, equipment mounts and sup-

ports, machine guards, and safety enclosures.

The kits require no drilling, welding, or special tools. The angle lengths can be cut to any desired size with a hacksaw or a BFC angle cutter. All parts are reusable. Kit parts are all steel.

Accessories include rubber caster sets, reinforcing end cleats, corner gussets, and punched steel strap for hanging structures.

Prices range from $75 - $125. Shipping weight: 79 - 173 lbs.

Baseball Cap Promo

A special dealer pronrotion on power tapes offering a baseball-style cap premium and supported by ma.ior network T\/ commercials, is by Lufkin. The red and white adiustable headband cap is free with the purchase of either a l6' or 25' Mezurlok tape. The merchandising offer consists of compact self-displaying cartons contitining six tape and cap units, window or wall banners, radio script, and a newspaper ad slick with 5001' co-op allowance.

The Lufkin TV spots will be shown in April and May on ABC, CBS and NBC network and syndicated sports programs.

Oldest Name in Redwood"

New Lock Merchandlser

A merchandiser that occupies onesquare foot of counter space is available from the Presto Lock Co. to feature their line of personal and travel padlocks including the mini personal padlock. Available in polished chrome or 24-karat electroplated gold, it can be used on luggage, handbags, golf bags and jewelry and cash boxes.

Also displayed are Sportsman padlock No. 2430 PC, designed to meet security requirements on gym lockers, tool boxes, tool sheds, and travelhome-office lock set No. 2428 which will adjust to fit most doors, files, cabinets, windows and drawers. Presto Lock padlocks allow setting and resetting combination without tools by manipulating the shackle.

New Light-Weight Fan

A technologically advanced fan for household use is being introduced to the U.S. market by Mistral Fans, Inc., a subsidiary of Kemtron Ltd., Melbourne. Australia.

Gyro-Aire offers features such as: variable speed control with easy fingertip infinite setting; patented rotating front louvre which circulates air evenly and constantly; very quiet; lightweight and portablet with the lour-blade fan and motor completely enclosed inside the unit for safety.

The Gyro-Aire offers significant benefits in energy savings by providing a low-to-high volume device that can be used in place of or in supplement to air conditioning units.

The fan has a circulating range from 350 to 2.400 clm at 120 watts maximum. It is powered by a specially designed heavy duty motor which draws air through the "finger-proofl' grille. It then straightens the flow of air for noise reduction and directional control and distributes it through the rotating louvre. The air circulates evenly

throughout the entire room. The louvre can also be locked into position so that air can be aimed in one direction.

It weighs.iust under l0 pounds, is 17" high, 17" wide, and 9" in depth. For added safety, the special motor is fitted with a thermal overload protection device and can be adapted to different voltages. It has UL approval.

The fans for the U.S. market are being manufactured in Anaheim, Ca., where production in excess of 80,000 units is expected in 1979. Retail is under S50.

New Softer Carpetang

A major new sponge rubber carpet cushion product, called NZX, is being marketed at the top of General Felt Industries rubber cushion line.

A new chemical ingredient, Norsorex (a powdered elastomer by American Cyanamid) helps create durability and resiliency.

NZX features a unique "guaranteed lor the life of your house" warranty, a first in the carpet cushion industry.

GFI has an aggressive distributor and dealer advertising and promotion program available as well as a full-color consumer advertising program.

Make Slow Sales Fast

Responding to retailers' requests for a method to.promote high turns ol hardware, A.iax Hardware has designed a corrugated board merchandiser t<t hold slowest-selling "close-out" items: knobs, pulls, hinges, etc.

The easy-to-assemble Super Bargain Bin is 70" high and requires only 2' of floor space.

It can be divided into either five or ten compartnrents. A sample piece can be placed on the front panel of these sections which hold up to 100 pieces each of poly-bagged hurdware. An eyecatching "BARGAIN BIN" header tops the bin using the Aiax slogan: "Watch our style. lt's contitgious."

G(|AST tU iIBER G(IiIPAIIY

gulMLWlnlpaalpLurrrbp,t

Hem-Fir Hemlock

Douglas Fir

GREEN or DRY o DIRECT MILL

SHIPMENTS . LCL o CARGO o

RAIL o TRUCK & TRAILER

PRESSURE TREATED LUMBER

0t0lE 8UI 0oodia, a counter display holder from California Redwood Association that has proven it can boost retail sales of Redwood Design-a-Deck Plans Kits and redwood garden grades. Holder for up to 20 kits converts from shipping carton, includes attention-getting counter card which exclaims, " lt's herel Redwood Design-a-Deck, nationally advertised modular deck olans kit" to establish oroduct recognition from CRA advertising and publicity. Convenient, easy to set up in limited space, package of 20 kits with holder and counter card is S40 from the CRA, or check with redwood su opliers.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., $uifs 480, Newport Beach. Ca. 92660. Please mention issue date and page numb€r so we can process your requeSt faster! Many thanks!

Fireplace Discounts

Discounts to dealers, plus savings to consumers worth $100 or $75 on the purchase of a Heatilator fireplace with glass doors, are being offered by Heatilator Fireplace, Div. of Vega Industries, Inc.

Consumers purchasing a Heatilator Model 3138 until April 30, 1979, will be offered $100 off the manufacturer's suggested list price. Those who purchase any other Heatilator Mark 123 zero-clearance fireplace during the same period receive $75 off.

Participating dealers will be supplied !v!!h glossy newspaper ad slicks bearing $100/$75-off coupons, plus poinr-ofpurchase materials for window display and in-store use.

Storm Window Seal

"Our Best" storm window reolacemenl weatherseal by The Stanley Works is designed to replace the origi- nal pile found in 90 to 950ft of all aluminum combination storm windows.

The seal reestablishes a still air space between window and storm window, acting as a thermal barrier. It also allows for easy movement of storm windows and reduces window rattle.

Attractive full-color "Our Best" packaging features in-use photography

and easy to follow illustrated instructions. The package is designed so that the consumer not only can see but also feel the product.

"Our Best" Weatherseal (No. V1330) of 1000[ polypropylene yarn comes in 40' lengths, enough for two complete combination storm windows. Suggested retail: $5.99.

Wireless Alarm System

A versatile security system designed for both commerciai ind resideitial application, has been introduced by Tel-Sonics. It installs without any need for wiring. The entire syslem ian be moved from one location to another quickly and easily. All remote accessories, and wireless transmitters operate on batteries.

The control unit features a built-in electronic siren, a U.L. approved low voltage transformer, a power-on light, a "STANDBY-OPERATE" swith and a "DELAYED-INSTANT" switch. An external alarm may be attached to the control unit, as well as a host of other optional accessories, including a telephone dialer which can call up to fi ve pre-programmed emergency telephone numbers.

It does not depend upon external power in order to function. It will operate for short periods on a standby l2volt lantern battery in the event of a central power failure.

l{EW 4' ilERCll[l{0lSER combines two lines. A new home decorative hardware merchandiser combining products from both the Jamestown and Premiere lines is now available. The high-turn merchandiser requires only 4'of lloor space and is capable of displaying over S1,300 in retail dollars of decorative hardware. The unit holds a total of 538 oroducts. includino 10 different pieces of bath haidware and-four individual cabinet hardware ilems from both lines.

A llEW PtAl{TE[ line, styled to resemble hand-thrown ceramics, in colors of lired clay, green or white, is now offered by Rubbermaid. Five planters, in diameters from 4" to 12", are sized for anything lrom a

small plant to a tree. All have drainage holes and removable, matching saucers deep enough to permit watering lrom below. Suggested retail prices are lrom 51.69 to 57.95.

"Deals On Wheels"

"Deals on Wheels" is the theme lor Champion Building Products' annual spring promotion of imaginatively packaged products.

"Racquet Club," a handsome butternut print paneling, is touted by John Newcombe, tennis champ. Point-ofsale material and ad kits enlble dealers to tie in locally with the national ad theme.

A consumer premium offer, to support continued sales ol Craftsman ll luxury paneling, gives the consumer either a free Rockwell lig-saw or Rockwell power drill if ten or more Craftsman ll panels are purchased.

"\/ineyard," a pastel-toned print paneling in five popular decorating shades is designed espepially for spring remodeling sales.

A model home program offers builders a l2%r rebate on a specified quantity of selected Weldwood paneling and siding lor his model home. Builders buy materials through their regular building materials suppliers: the rebate is paid to the builder by Champion Building Products.

Dealers who meet minimum participation requiremenls receive a Code-APhone electronic dialer which programs up to l6 telephone numbers lor the busy executive.

is our lifteenth year of serving you . . . and we look lorward to many, many more.

Versatile Circle Shower

A circular fiberglass shower kit has been designed by the Swan Corp. to fill the "extra shower" need. It can be installed almost anywhere and withstands the toughest everyday treatment.

Its unique circular shape permits it to be positioned lacing any direction as its opening can be turned to fit its locatron.

The Swan (Model KD-35) shower kit includes a one-lriece seamless wall and shower floor, both nrade of'pressmolded fiberglass. 1rlus, hot and cold valves, showerhead, soapdish. drain and shower curtain.

Packaged in two cartons, everything necessary to install the shower is included. The only tools needed for assembly are a drill and a screw driver.

MARY'S RIVER LUMBER CO.

Specialists in Western RedCedar

Channel sdg. or '1,x12 SLS2E

(Clear Tight Knot {t Standard & Btr.)

Rough and Surfaced Dimension

Fencing and Shakes

Rail or truck shipments

North Hwy 99W 45151 N.E. Elliott, Corvallis, Or. 97330 (s03) 7s2-0218 . (s03) 7s2-0122

FRANK CLEMMONS T BOB

NEW ENERGY TAX CREDIT

(Continued from page 39)

credit. This credit is for 300/o of the first $2,000 spent, and 200/o of up to the next $8.000. for a maximum credit of $2,200.

The expenditures which qualify

for this credit are those made for products and installation services using solar, geothermal (hot springs) or other renewable energy to heat or cool a home. Windmills also qualify if used for "residential" purposes, such as producing electricity.

Z wHotEsAtE LUMBER, INc.

f Joe "Tbe Eager BeaaeT Place"

7/(, (714) 989-1881

All softwood species-covering the Pacific Southwest with our trucks

P. O. Box 326, Rancho Cucamonga, Ca 91739

The solar credit applies to both active solar systems (which use fans or blowers to transfer stored heat) and to passive systems (which merely collect solar energy and transmit it by convection).

Qualified property may be installed in the construction of a new home and need not be actually attached to a home as long as it heats or cools it. IRS Form 5695 is also used to report qualified expenditures and to figure the solar credit.

NWhile both credits are computed separately and apply to different properties, both have to meet certain common requirements:

o The expenditures must be on a principal residence. (Improvements on vacation homes don't qualify);

o The home must have been built betweer April 20, 1977 and December 30, 1985.

The credit does not apply to expenditures made on rental pro-

SIERRA PACIFIC INDUSTRIES

9 Northern California Manufacturing Centers

Douglas Fir, Incense Cedar, Ponderosa Pine, Sugar Pine, and White Fir. Green & Kiln Dried.

MOULDINGS:

LUMBER SALES:

Chico Ca. (916) 895-3311

Al Ryan Paul Bean

Redding, Ca. (916) 275-8812

Ron Hoppe, George Rogers, George Sharp, Paul Trueb, Bill Wessner and Sam Witzel.

The Merchant Magozine

perty. Landlords are not entitled to take this credit on energy saving improvements on rental property. But tenants can take the credit for expenditures made on rented property, provided it is their principal residence.

Cooperative and condominium owners are also entitled to the credit, according to the Coopers & Lybrand report.

As a general rule, expenditures are treated as made when installation of the item is completed, according to Coopers & Lybrand. If insulation was ordered and paid for in December 1978, but wasn't installed until 1979, the taxpayer has to wait until filing his 1979 tax return before claiming the credit. However, in the case of the installation of a property which uses renewable energy (solar) in connection with the building of a new home, the expenditures are taken into account in the year that home was occupied or the year the installation of the system is completed, whichever is later.

Coopers & Lybrand says an important point to remember is that the credit is retroactive for expenditures made on or after April 20, 1977. However, there is a special rule with respect to expenditures

made in 1977. These are to be claimed on 1978 tax returns and are not allowed to be filed on amended tax returns for the 1977 tax year.

The Coopers & Lybrand analysis states that the credit is cumulative. That is, expenditures qualify for the credit until their total surpasses the specified limits, which apply for

Blfl llEil l

each residence, Mr. Snowling explained.

Coopers & Lybrand reports that the credit is not allowed for an amount of less than $10. Therefore, expenditures ofat least $67 have to be made to get the insulation credit, and at least $34-$50 to get the solar credit. Nor is the credit refundable.

Personalservice

Big enough to do the job, smallenough for. . '

13 hardworking acres, specializing in mouldings, upper grades in softwoods, imported and domestic hardwoods. Complete milling and kiln drying facilities. RR spur.

Wood Furniture Markets

Oriental and American traditional styles moved up in popularity at the three Western Furniture Market Complexes in San Franclsco.

While oak continues as the most favored wood, the close grain woods gained from 8.9% to ll.0o/o

of the showroom spaces since last January. These include maple, alder, birch and cherry.

The medium textured woods such as walnut, mahogany, the burls. and a dozen or more miscellaneous species accounted for 19.2o/o of the total. down from 23.30/0.

The open pore, contrasty woods of oak, pecan and pine held their strong position with 37.50/o of the showroom space while the balance were glass-metal-marble at 13.50/o painted and plastic at 9.00/0, enamel (painted) at 3.60/0, and wicker-bamboo at 6.20/0.

Oriental was more widely shown in table styles, but the numerical total, since complete lines are not always exhibited, increased to 6.90/o level. American traditional which is a composite of the popular Early American, Colonial and Federal styles increased to 8.80/o of the showroom spaces, up from 7.80/o last summer.

At the same time, the rustic ranch and architectural Mission styles increased to 5.4% so the total "American Tradition" was 14.20/o of the market, according to Dave McCullam, Northwest Hardwoods, Inc. of Portland, Or. The leader, of course, was contemporary-modern at 61.90/o of the showroom area. English, including the 18th century classics and the new country were tabulated at8.60/o down from ayear ago. The French styles which had market stoppers in smaller-scaled country French, sculptured in western alder. were 4.80/0.

(Continued from page 46) ft. building has been completed for storage and shipping. Sharing the cost is Pacific Lumber, using the building for shipping because of a tunnel fire on the railroad line serving Eureka, Ca., area mills.

Technological growth and new machinery is going to be the key for leadership in the 80s, Harwood Products believes. It has even sent some 45 key people through the Dale Carnegie course on personnel development. Electronics, first aid and managerial accounting classes have been held to bring key people along in the areas of specialty they need. Active in the field of safety and health, the company has been instrumental in the operation of a health center and contributes time and knowledge to the local hospital board.

These are areas in which one company is working and feels are important to forestry and manufacturing practices as well as employees' growth and well being.

NORTHERN CAUFORNIA SOUTHERN CATIFORNIA

George Kovacovich

Dolores Kovacovich

Gil Sissons

Gil Sissons, Jr.

Bill Doyle

Marlys Southard

Elaine Robinson

Art Bond

Roger Stainbrook

Mel Prince

Larry Taylor

Vera Osuna

John Marsala

llEW SAW0USI blower system installed at Branscomb, Ca., blows sawdust to bins efficiently and with little waste.

Serving the lumber, building materials and home improvement markets in 13 Western States - Since 1922

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Seattle Flrm Expanding

Raintree Lumber Co., Seattle, Wa., has acquired controlling interest in White City Dry Kiln, Inc., White City, Or. Clarence "Casey" Casebier, prior majority stockowner and manager will remain manager of plant processlng.

Raintree's Redding, Ca., and Seattle wholesale offices will purchase green lumber products to be sold by their sales staffs.

Custom milling will continue on a limited basis for existing sawmill and manufacturing plant customers.

The plant has two planers; a kiln capacity of 800 MBF per charge; a six foot band resaw; and storage shed capacity of 6000 MBF.

The facilities are located on 23 acres with a Southern Pacific railroad spur.

Shakes & Shingles Ban Off

A California Superior Court judge has voided the Los Angeles County law banning untreated wood roofs in unincorporated areas of the county. The county did not comply with the California's Environmental Quality Act. Possible environmental damage will now have to be assessed and the county will have to file a relatively short "negative declaration," or a long detailed environmental impact statement, according to Western Wood Products Association field representative Don Comstock.

The action was taken on behalf of three persons in the local roofing industry. Comstock indicated that it is still unlawful to use untreated wood shingles or shakes in the fireprone brushy hillside Fire Zone 4 areas.

Please giveus 5 weeks' notice. Attach your magazine label herc; print your new address above in section 1. (lf you have a question about your subscription, be sure to send us your label with your letter.)

Return lhlr c-oupon to: Subrcrlptlon Department 45fi1Campua Dr., SultelSo, Newport Beach, Ca.92860 crl4) 549-8393

Estimates of the increased construction costs which would have resulted from the voided ordinance amounted to approximately $1,000 and a potential loss of 800 or more bd. ft. of lumber in the average home.

NEWS BRIEFS

(Continued frorn Page 18)

why. Liken Home Furnishings, Westminster, Ca., has acquired Window Products, Inc., Portland for an undisclosed amount. . the FTC is reviewing the proposed merger of Olinkra.ft into Johns-Manville.

EIGHTH Al{}lUAL Globe Internati0nal sales dinner attracted m0re than 300 recently to their Redondo Beach, Ca., warehouse. Special one-night-only prices (strictly observed) were available to buyers from as lar away as Ariz0na. An elaborate array 0f door prizes were awarded Ill Larry Pisoni, Steve Jones, Ken Lewis, Mike Mauck. 12l Jim Conomikes, v.p., and Lou Massing, Globe president (31 Mike Prodan, Kevin Strauch. [4] Bob and Millie Johnson, Conomikes, Elaine and Win Burkhardt. l5l Dave Waldeck, Loren Saunders.

Larry Waldeck. {61 Dennis Ballam, John Bates. l7l Gordon Kane, Debi Cano, Dan Marsh. [8] Jim Bender, Mickey Burns, Brent Bouslog, Mike Wolk. (91 Dick Schonlans, Phil Edwards. tl0l Ed Hunt, Glen Johnson, Walt Homrighausen. ll I I Jim Reed, Bob Strahle. Il2l E.W. Lee, Russ Fritchey. [13] Dennis Fee, 0liver McKnight, Mike Anderson. ll4l Jerry Peters0n, Joyce Thomas, Bob 0lsen. Il5l Gary Pack, Phil Born, Leeroy Schtederwent, Larry Rouse.

TWO OX TRADERS

P. O. Box 706

Cloverdale, Ca.95425 (707) 894-3997

AIAN SWANSON

DA\TID PONTS

TWOOX TRADERS

lnternational Div.

P. O. Box 4,B6B

Arcata. Ca. 95521 (707) 822-4615

KEN LAUDENSCMAGER

fo){,\ v,/ @-9 @ w sf@ w \lto @9 ep ljto @9 @9 gt6 @-9 6lOr E*) sJ@ @9 redwood, douglas fir, pine, white fir, cedar plus lumber

Utilizing America's Hardwood Resource

PART ONE

I N discussing utilization of I America's hardwood resource, it is important to differentiate between high-quality hardwood sawlog timber, and the great bulk of the nation's hardwood resource.

It is probably safe to say that the first category, both domestic and imported, will continue in high demand, with usage continuing to be pushed by aesthetic preference and alternative wood cost.

The hardwoods that are subject for review here are lower-quality. Their utilization is being pulled upward by the increasing values of softwoodsand by the increasing cost of nonrenewable fuels.

In a world context. let's examine the location of the hardwoods. The North American hardwood resource. while immense and underutilized, is a relatively small segment of the total world hardwood resource. Latin America supports by far the largest of the world's hardwood inventories.

When we look at the harvest of hardwood of saw-and-veneer-log quality, however, this North American harvest is a greater absolute contributor to world supply than is Latin America's.

This results not only from species considerations but from economic accessibility and infrastructure. The importance of the Far East, particularly the increasing volumes harvested in Indonesia, the Philippines and Malaysia, continues.

When we look at material actually moving across international borders, the Far Eastern sup-

ply has an immense lead, and has filled virtually all of the world's incremental demands during the past 20 years.

While most of the hardwood moving in world commerce is utilized in Japan and Europe, there has been an increasing market in the United States for it as well, particularly in veneers.

Story at a Glance

High softwood cost continues to affect hardwood utilization.. more costly energy will heightentrend...increased and more effective management will hike supply long term.

However, in the case of hardwood lumber, imports continue to capture only from 20/o to 50/o of the market, reaching the high end of that range only in years of greatest strength in U.S. housing starts.

Now, to turn to the United Stateshardwood resource itself. Even in terms of sawtimber, growth (20 billion bf) today exceeds removals (15 billion board feet) by more than 300/0. The total growth of hardwood growing stock exceeds removals by 800/0. Also, removals from inventory, 44 million cunits, exceed actual product usage by 12 million cunits.

wood is almost 900/0. That is true of less than half of the hardwood harvest, with the majority finding its initial use in pulp, manufactured panels, or as fuel.

Also, U.S. hardwood lumber production has held rather stable, in a range from 6.3 to 7.7 billion board feet, for more than 20 years. This reflects the lack in quality of trees available after 300 years of high-grading to fill the increasing demand for high value lumber. It also results from the conversion of some of the most productive hardwood areas to agricultural and develoment uses, the Mississippi Delta being a prime example.

In pulpwood, however, the picture is considerably different. Use of hardwood has grown to 3280/o of 1955 levels, while softwood pulpwood use has not quite doubled. Hardwood now accounts for 250lo of the nation's total pulp furnish. By the end of the century, it could be as high as 400/0, depending on the volume of available softwoods and world fiber markets.

The degree of hardwood usage in pulping furnish varies regionally. Again, it is the increasing value of softwoods that is pulling hardwood utilization at the lower end of the quality scale. In the South, the price per cord of pine pulpwood ranges from less than $4 in Tennessee to more than $18 in Florida.

Our thanks to Charles W. Bingham, wnior v.p., Weyerhaeuser Co., for his kind permission to excert this material ,from a presentation he made to the Forest Products Research Society.ed.

While the hardwood roundwood harvest in total is little more than one-third that of softwood in the United States, the conversion channels also are quite different. Twothirds of the softwood harvest is directed toward conversion in lumber and plywood mills initially.

In the West, the volume of harvest going directly to lumber or ply-

Let's look at some examples. If pine is at $10 per cord, and hardwood at $2a somewhat typical situation in many parts of the South, that translates into $9.06 raw material cost per bone dry ton of chips for pulping, in the case of pine, and to $1.61 per bone dry ton in the case of hardwood. If the pulp mill runs with a yield of 500/o pulp - 1,000 pounds pulp per bone dry ton of wood chips usedthe theoretical cost advantage of hardwood furnish equals $15 per ton of pulp or paper.

(Continued next month)

TETI TE R

WHAT?

You may be interested to know that our new sales trainee. Der Fleter Mouse visited his brother E. Norm Mouse at the Mungus-Fungus Forest Products offices in Rotten Bough, Nv., recently. Der mixed business with pleasure. His hobby is opera and his visit was timed to the opening of the Rotten Bough Civic Opera season, where he was featured on opening night.

Sincerely,

Cliff C. Smoot Marketing Mgr. Masonite Corp. Western Lumber Div.

P.O. Box 97 Calpella, Ca. 95418

IT'S ALL VERBAL

The kind and generous words of Al Bufkin (Jan issue, p.5D have inspired me to again write to you regarding some of the "Good Old Days", in spite of [president] Otie's complete audit of all purchases from Al over the last 5 year period.

I started outthis great lumber business in a little yard located on West Blvd., almost down in Inglewood, Ca., under the "sponsorship" of Roy Pitcher. who at that time was with E.K. Wood. My starting salary was $15.00 a week for 44 hours. This was in 1936, and I was damn glad to have a job.

Other young men who were starting

out in lumber about then, or soon thereafter, from Glendale were Ken Dietel, Tom Fleming, John Frey, Phil Kelty, Wes Kuntz, Dick Learned, Don Muller, Curt McFadden, Mel McConnel, Roy Pitcher, Paul Revert, Bill Stuart and Woody Toal. Some soon went on to other ventures, some are deceased and others are still very active lumbermen.

This, in itself, represents quite a group, and as has been discussed over these many years, the lumber business is one of the largest single industries that is NOT taught in school. You cannot take a course in "Lumber:" how to buy-sell-stack-grade-cull-protect-milllog-transport-or even make money at it. Either you is or you ain't! If you don't like it, get out and make room for some fool like myself who loves it.

Where else could you find as much business done day in and day out, at all levels, by a simple phone call? Often with men you have never seen or met. How many contracts have ever been signed involving millions of board feet and many hundreds of thousands of dollars? Virtually none, it's all verbal.

I have sold a million feet of lumber over the phone, and picked up the same phone and bought the same million feet and the only contracts were, "You've got a deal." This is not exceptional in our business. It goes on every day. "Confirmations" only cldrify the verbal contracts we live by.

Speaking of contracts, one day in the 40s one of "Pappy" McCartys' drivers delivered a load to ajobsite for us, and the customer had complained about the way the load was dumped. So, I called the report to "Pappy" whose reply was, "Weeeelllll now Sonny, the next time tell your G-- D--customer to buy Davey (Dave Lindsay) a hammer and he'll build the F----- apt. for him." Needless to say, the contract was completed then and there !!

"Pappy" was a diamond in the "ruff '; (so was the six carat he wore on his left little finger!) and a very important part of the industry for many years. From his office overseeing the

main entrance to San Pedro. he had ready knowledge of what trucks were hauling how much in and out of "The Harbor." His phone number was short and sweet and he was always available at San Pedro 36. Broke his lrish Heart to put in a Nevada number so we and many others could call toll free.

Two of the other great characters and men of the So. Cal. lumber industry were Gus Hoover and Don Philips. One of their main claims to fame was who was the most prolific "Grand Pa" in the industry. I really don't know who won, but the fun of the game must have been enjoyed immensely by their offsprings. I know one thing, they both were "Lumbermen", and left a great heritage in the industry. I am proud to have been a friend to both. Without taking away from "Gus", or many others, I feel Don Philips was was perhaps the most outstanding wholesale lumberman I ever met.

Adios till next time,

Bob Sutton

Fallbrook Lumber Co.

P.O. Box 305

Fallbrook, Ca 92028

THE OLDEST?

In your quest for the oldest (retail) lumber yard in the West, (see The Merchant, Nov., p.lO you might add the name of the Pacific Home Improvement Center.

It is a direct decendant ofthe Pacific Coast Lumber Co. which was founded in San Luis Obispo, Ca., in 1876.

Bill Oberholser

Pacific Home Improvement Center

P.O. Box 192

San Luis Obispo, Ca. 93406

The Modesto Lumber Co., Modesto, Ca., re.ferred to in our story, was celebrating its 100th. At 103, your.firm may well hold the honors -ed.

55d a word, min. 25 words (25 words = $13.75). Phone number counts as one word. Ads with border $3.50 extra. Headline or centered type $3.50 extra. Box numbered ads are $3.50 extra. Names of advertisers using a box number cannot be released. Address all

SALES MANAGER Exceptional Opportunity

For experienced sales manager with housing industry following. Top salary and/or commission for top man. New yard and oflice facility in Huntington Beach, Ca. Call Bill Randall, (714) 8488555, or send resume c/o The Merchant Magazine. Box 306

Immediate opening for professional sales person with at least 3 years'experience calling on architects, building materials distributors, and retail dealers. Selling our complete line of locally manufactured wood windows and related items in Oregon and Washington; will work out of Portlind. Salary and benefits commensurate with experience. Excellent opportunity to advance. Mulino Products Co., Div. of Mercer Industries. Inc., P.O. Box 10166, Portland, Or. 97210. Send resume attn: R.M. Taylor. An E.O. employer.

LUMBER SALESMAN: Must have experience in industrial accounts. Salary commensurate. For more information. call Q14\ 623-6617.

GROWING SO. CALIFORNIA wholesaler needs outside salesman for industrial sales. Salary and bonus compensation with experience. Send resume. Write Box 301, c/o The Merchant Magazine.

RETAIL LUMBER SALES

Large retail lumber yard located in a fast growing area is seeking qualified, experienced personnel. Must have previous experience selling lumber and building materials and have recommendations from other firms showing you have successfully held a job of this type. Salary commensurate with experience. Send a letter of application and a resume to personnel oflicer. Chas. C. Meek Lumber Co., P.O. Drawer F, Carson city, Nv. 89701

ESTIMATOR FOR career opportunity with job shop pallet operation. Ability to tally lumber and good with figures. All company paid fringes. We also need industrial sales and office people. Apply at Hunter Woodworks, 1235 E.223rd St., Carson, Ca.90749.

Champion Building Products seeks a career minded individual experienced in the plywood and lumber industry for an inside sales position. Excellent starting salary, benefits and opportunity for advancement. Contact Harvev VanderBaan, (714) 731-1800 or (213)-589-6641.

LUMBER SALESMAN for our wholesale division. Well-established flrm. San Francisco area. Good salary. Send resume. Write Box 300 c/o The Merchant Magazine.

One or two experienced forest products traders needed by old established Oregon-based wholesale firm. Expansion and growth our goal. Excellent salary and/or commission renumeration for top quality people. Reply Box 307, c/o The Merchant Magazine.

EXECUTIVE

MULTI-YARD tract supplier, needs executive vice president to work directly under president.

Must have the highest integrity. Must have management and sales ability.

Must have following in So. CaliL housing industry.

Reply confidentially to Box 303, c/o The Merchant Magazine.

FM YEARS experience, retail lumber and building materials. Prefer some expertise in building/technical or credit/business management. salary open. Permanent, responsible only. Independent in smaller San Joaquin Valley, Ca., agri-business community. Buy-in possible with cash investment. Write Box 302, c/o The Merchant Magazine, or call (209) 826-4290, evenings.

BAY AREA wholesaler needs experienced trader for softwood direct sales to So. Calif. and out-of-state. Salary commensurate with experience. Send resume. Write Box 309, c/ o The Merchant Magazine.

SALESPERSON REQUIRED to anchor sales desk for established wholesale distribution yard specializing in high quality hardwood and softwood lumber and plywood. We are a versatile company, owning and operating our own mill and dry kilns with the main distribution yard in the San Francisco Bay area. We offer excellent salaries, benefits and incentive programs. If you have a minimum of 2 years'desk sales experience or equivalent and are interested in improving your situation, we would like to hear from you to discuss career opportunities. Write Box 308 c/o The Merchant Magazine.

replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca, 92660. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is t}lre 22nd of the month.

F- { California Lumber lCUl fiile.ti"rs"nl*

\l 9/ Certified Agency

LOCAL LUMBER hauling Southern California roller bed truck and trailers and bobtails radio dispatched. Rail car unloading at our spur in Long Beach. 3C Trucking (213) 422-0426.

EXPERIENCED FOREST products

specialty trader seeks well financed wholesale company. Established customer and mill base with profit margin to match. Seeking best compensation plan. Reply c/o The Merchant Magazine, Box 294.

3x4 AND WIDER and 4x4 and wider twisted and weathered Douglas Fir S4S. Call Wm. Hunter. Hunter Woodworks, (2r3)775 2544 or (213) 835-5671.

WANT TO BUY retail lumber yard in good So. Calif. location. Principals only. We are an old line, reputable firm. Please contact either Terry Mullin or Don Brown. (213) 345-2223.

WESTERN RED CEDAR reiect bevel siding, $25 MSM. Good stock, use as is. for cut up or remanufacturing.

BOARDS and DIMENSION

Long random length cedar boards and dimension. Good economy remanufacturing grade. Large inventories, immediate truck shipments. Jerstedt Lumber Co., Inc., P.O. Box 279, Bellingham, Wa. 98225 (206) 734-990 I

INDEPENDENT LUMBER and building materials company. Established 50 years. Gross sales $365,000.00, net over $50,000.00. Only $49,000.00 plus inventory. Small valley agricultural town 75 miles from Fresno, Ca. Call Floyd Smith, Hughson & Swett Realtors. (209) 268-7011.

DOUG FIR

ll2 and better, S4S, 3x4x52, core stock. Will trim. Pallet stringers, pipe separators, yard bolsters, dunnage, etc. Mt. Pitt Co., Box 1310. Medford. Or. 97501. (503) 664t')tl

Computer: IBM System 32, Model 5320B33. Price includes all software for a wholesale lumber company. $39,000. Call Nick or Hank, (916) 929-9525. California Cascade Industries, Sacramento, CA.

LOS ANGETES AREA. S.F.

tuttti tto Ptn000

Al Peirce Company.

THE MERGHANT MAffiAZINE tsUVERS' MUIEE -

American Hardwmd C0.............

Brush Induslrial Lumber Co., Div.. .

BurnsLumberCo.......

Capital Lumber Co..

Connor Lumber Sa|es..............

Coos Head Lumber & Plywood.

Crown Plywood C0...

Dooley Redwood Lumber Co..

Essley & Son, 0.C........

Far West Fir Sales. (213) 629.5206

Fir & Pine Lumber Co.. ......

Founlain Lumber Co., Ed.....

Fremont Foresl Products.

Galleher Hardwood C0..

Georgia-Pacrfic Corp..

Georgia-PacificCorp.

Globe International.

Hrll Lumber Co., Max.

H&M Wholesale Lumber C0...........

HulfLumberCo........

Hunter Woodworks. (213) 835-5671

Inland Lumber Co. (Colton).

Inland Lumber Co. (Arcadra).

Inland Lumber Co. (Tuslin)

Johnston Hardwood,lnc........

Lane Stanlon Vance Lumber Co..

Larry Larson Lumber Co.. . (71 4) 821 -81 00

Louisiana-Pacilic Corp.

MacBealh Hardwood.

Marquarl-Wolle Lumber Co..

t{ical Inc

osgood Inc.. Robert S..

Pacilic Lumber Co.......

Pacilic Madison Lumber Co.. \2131 773-2292

PanAsiaticTradrngC0, lnc

Parr Lumber Co........

Penberlhy Lumber Co.. . .

Philips Lumber Sales......

Producl Sales C0......

PSF, Inc..

Rolando Lumber Co., lnc.

Reel Lumber Servtce...

Srmmons Hardwood Lumber C0........

Simpson Eurlding Supply

Soulh 8ay Foresl Products...

South Bay Forest Products (orange Div.).....

Southwest Forest Induslries (213) 686-'1560

Stahl Lumber Co.

TrErrE0rurrEr-forEE n'i,B',jli'H6:fr5i,::i:::1lll,. ....lxillil^x_ll|l

J H Baxter & c0 . . !l!il 919-S?91 ryo|-o-iim6e, F'roouiii, rnc. (loel 0es_idqd Koprers c0., tnc......

iil'i;;creosotnsco iii;i ilt-;d55 F:ilfrb'iitt!."hbY!iii,i;;....

6s2-3330 oa(ley iiyiood-d-oiriiri.:.................

rEnucEs-rnrrEp0nrrfl0r

Cal-Pacilic Manulacturino.

Cosla Truckino Co... (800) 862-4986

Mission Fence SuDDtv Co..

Reid & Wriqht......'..............

Simpson Btildino SuoDlv Co.........

SlmPSon Timberto

Iwo 0x lraders.

tx0Et80r

Paul Eunyan Lumber Co..

cil.?Et u

Masonite Western Lumber orv...

c[0rEn0ltE

Bowman Lumber Sa|es...

GER Lumber Co..

Kinlon 0rv. (Rotando Lumber).

Preston Lumber C0......

Rounds Lumber Co.. (707) 433-4816

Two 0x Traders.

c0ililt6

Crane Mills.

Dtxil[[E Compass Lumber Products.

fl,lnt

Pacific Wood Preservino CorD.

EUlfl(l

Douo Grant Truck TransDortation. Schmidbauer Lumber Co..

F tnfltu

Paofic W^ood Preservtng Corp..

iequ0a 5uppry.

F0tT !m8G

Georgia-Pacitic Cor0. (Redwood)

Niesen-Ward Foresf Products.

f0nrutt

9r0qn ReEwood C0 (707) 725-3908

Eet Hrver sawmtils.

tnrt0il

DMK Pacrfrc Corp..

tltsr0

Georora-Pacrltc Warehouse.

Kelleher Lumber C0..

umber Dealers Materials Co.

Pacrfic F0resl Products, Inc........

P R.0.0. Wholesale 0istriburors.

Standard Struclures, Inc.

Gnlss uu,Et

R&LWoodProducts...

flEil.oEEUi0

Knollwood Corp.

Soulh Bay Foresl Products {Healdsburq Div.).

il00rxG rnrr

Fea.ths^River tyloulding C0..

|,u,qvudru uur!..

Louisiana Pacrfrc Cor0. (Red Btutt).

Lumber Dealers Matetial Co..

farnlree LumDer. Sierra Pacrfic industries (Mtdgs).

Srerra pactltc Inoustnes {Lbr.l........

Wisconsin-Calilornra Foresl Products

Selma Pressure Treatino Co..

ETIIH IITII

Simonson Lumber Co..

$tAr0ti0

Eibreboard Qorp.. roreDoaro u0r0...

Frbreboard Corb..

TNUCIIE Fibreboard Corp..

lutt0cI

Valley Wood Preservrng uKt|l

Aowood.lnc.

goast Wood Preserving, lnc...

IOIESI FIOOUCIS Transportatton.

Louisiana-Pacific Corp..

ull.l.ttils

San Antonio Pole Const. C0...

uil,uls

Harwood Producls..........

P.S.F., Inc..

w00[ur0 Inland Lumber C0..........

Co..

686-1 81 3

RIVERSIDE & oRAl{cE coul{TtEs

a hiti hi

Aiperibb co.. ..

All Coast Foresl Products....

American Mrll & Manulacturin0.

peac.hwqod Fqrest Products.

qer-Atr u00r u0.

Brush Induslrial Div. (MacBeath)

Sapital Lumber C0...

Sardwell Foresl Products.

9alroll Mouldtnq Co..

0onnor Lumbersales, Inc.

Crown Plvwood Co

Delta Forest PioduCts. 1nc.......:.........

Essley&Son,0.C.

Far -Wqst Fir Sales..

lrr & Hne LumDeru0.

Freeman_& Co.Stephen G..

fremont toresl Prooucts...........

ceorgia-Pactfic C-0rp.

borornq Lumber sates.

H+M

titiititi:tilitilE$.ililtii:l:illliiiltiltt:ilslt:il:lliiiiti'lft:1.gtt1t*ft:it*$s*l*lltiiti;

wasHtl{GToll

tutunr

Palmer G. Lewis.

Itu.rrSIrr

Jerstedt Lumber Co., Inc....

mttErr0r

Palmer G. Lewis.

t|EIEn

Palmer G. Lewis.

till0tE

Palmer G. Lewrs.

ntIut0

Simoson Buildino SuDolv C0.....

UCEY Palmer G. Lewis.

L0roiltu

International PaDer Co..

union Pacilic Railroad..

tErm.E

Georoia-Pacitic Coro..

Manke Lumber C0.. ......

Palmer G. Lewis.

Baintree Lumber.

SimDson Timber Co..

union Pacrfic Railroal....

Wyckoll Co..

8[Etr0r Simoson Eurldrn0 Suoolv C0...

SP0itrE

Georoia-Pacrfic C0r0.......

PalmerG Lewis..

ThomDson Tile Co.. Inc....

lJnion Pacilic Railroad..

IIGOTI

American Plywood Assn.......

Eurns LumDer u0.........

Georqia-PacilicCoro...

Louis-iana Pacific CbrD.

McFarland Cascade. {800) 426-8430

Manke Lumber Co.....

Nalional Gvosum Co........

Union Pacilic Railroad. .

tilc0uttI

Hvde oevelo0menl. |nc....

PACIFIC I{ORTIIWEST STATES

ctlt

Delah Timber Products. .

t0rsE

lDAl{o

Armslron0 Buildin0 Materials........

Georoia-Picific C0i0......

Louidiana Pacifrc Cbro. (Coeur d Alene)

Pressure Treated Timber C0..........

Union Pacilic Railroad. .

tftsl||r

tlnion Pacitic Railroad. .

IEit0nt

Beall Lumber C0........

P0ctrEU.0

Union Pacilic Railroad. .

?xoEilt titl

SOUTHWEST ARIZONA

Ari2ona Millwork. |nc.. .

Caoital Lumber C0........

Daudson Plvwood & Lumber C0.......

Fremonl ForAst Products...

Georora-Pacrlic Coro......

Globd lnternational ol Ariz....... (602) 252-5854

Go€ttl's Metal Products. .

SoulhwestForestlndustries. .......

Soecialtv Foresl Products..

Sb€llmair Hardwoods.

Virornia Hardwood Co........

iEt0

OREGOI{

COLORADO

ROCKY rOUl{TArN TONTANA

8il.IXC$ Georgia-Pacitic Corp..

NEYADA

CaDitol Plvwood. Inc.......

Hrooins Lirmber Co.. J.E..

Nel-ada wholesale Lumber C0...

Pacific Railroad...

lr,r|,0urr0ur -

Lum0er u0...

Crtv Lumber Co.. Inc.. Georoia-Pacrlic Coro..

Lumber Salds

HARVEY WEST

Harvey West, the founder and president of Placerville Lumber Co., Pfacervilfe, Ca., died Jan. 13 , 1979. He was 84.

Following the sale of a successful trucking company he founded after Army service in WW I, he and two partners, whom he later bought out, founded Placerville Lumber in the mid-1920s. The firm received special commendation during WW II for the outstanding job its three mills did to supply materials for the Army and Navy.

With his sons as partners, he subsequently acquired the town of Graegle, Ca., in 1958, including the lumber company, land, lake and buildings.

Mr. West was widely respected for his extensive philanthropies.

He is survived by his widow, Leila; and two sons.

GEORGE A. POPE. JR.

George A. Pope, Jr.,77', honorary chairman of the board of Pope & Talbot, Inc., Portland, Or., died in San Francisco, Ca., January 27,1979.

Representing the third management generation of the company founded in 1849 in San Francisco by his grandfather, A.J. Pope, Mr. Pope served as first president when the firm was reorganized in 1940 from the former Puget Mill Co. He was chairman of the board when he retired in 1971.

He is survived by his widow. Patricia, three sons, three daughters and sixteen grandchildren.

CHARLES W. FISCHER

Charles W. Fischer, retired president of Hallack and Howard Lumber Co., Denver, Co., died on January 18, at the age of 87.

Active in civic organizations, Mr. Fischer was chairman emeritus of the Lutheran Medical Center.

He is survived by his widow, Dorothy, a daughter; two sons; two sisters; nine grandchildren and two greatgrandchildren.

JOHN J. MULROONEY

John J. "Jack" Mulrooney, 63, executive vice president, North American Wholesale Lumber Association, died January 29, 1979, in San Juan. Puerto Rico, following the association's mid-winter executive committee meeting there.

He had a 47 year career in the forest products industry, beginning in l93l at a retail lumber yard in New York City. After joining H.M. Bickford Co. in 1938, he became vice president in 1940 and president in 1955. A wholesale member of NAWLA. he was elected treasurer in 1957 and became president in 1959 after selling his int-erests in Bickford. Under his management, membership in the association nearly doubled. His knowledge of forest products distribution was widely recognized. During the wage/price controls of l97l-73. he became known as an authority on controls.

He is survived by his widow, Anne, a daughter and a son.

AUGUST VOGELSANG

August Vogelsang, a widely respected retired lumberman, died Feb. 5, 1979.He was 80 years old.

Born near Dusseldorf, Germany, he later worked in Canada and Japan before joining the Patten-Blinn Limber Co. in Los Angeles in the late 1920s. He was later promoted to manager of their Gardena, Ca., yard and later managed their yard in Ocean Park, Ca., until its closing in 1957. He subsequently worked for Hull Lumber Co., in Venice, Ca., until his retirement several years ago.

A veteran of the German Army in WW I and the American Air Force in WW II, he had been instrumental in aiding the careers of a number of young people joining the lumber industry.

He is survived by his widow, Alice; and one sister.

THEDIffiBETWEE}I I'IHEUffiBETWEE}I 'ERI'ICE AND UP JERI'ICE;

INLAND ANDIHE O]IIER3

For an office wholesaler, promises are easy to make and hard to keep. Because it takes a lot more than a telephone to really service your cu$omers.

Thats why we maintain one of the largest inventories of lumber and building materials in the industry. And that's why we deliver on our own trucks. And shipmixed cars without batting an eye.

That's why our milling facilities are comparable with alotof mills. And that's why our building materials division is bigger than a lot of building materials companies.

\Ye're even expanding our facilities to give our customers better service, a greater selection of inventoryt more trucks and increased milling capacity. '\Ye're doing it for only one purpos€: to service our customers better.

At lnland we believe in service. That's why you can believe in lnland. lsn't it time you got less lip and more service?

Call us today at 71 4/783-0021. Distribution yards

in Colton, \(/oodland and Tustin, California.