Clark Ratber, mill superintend'ent and' cbief grad,er, checks neau 76" x 24" ti'mber sizer featuring one d,ay seraice for fresb ,int'bers,
One of Inland,'s tuto band resair)s saut-sizing a custom ,irnber ord,er,
Mel Stocku,'ell, uitb oaer 30 years mi.lling experience, sets up tbe 8" x 76" Stetson-Ross matcher for pattern uork,
All over the country builders and architects are showing interior walls paneled with exterior siding. (And that means a profitable new market for you!) They're using solid boards in nearly all eleven Western Wood. species and in a large variety of styles: rough-sawn, textured, V-grooved, flush, board and batten. board and gap, random length and full length.
It's a little unconventional. But that's the beauty of it. Siding makes a dramatic ahd wonderfu'ilv carefree wall treatment. (And tho6e are two very important sales poinls to the ultimate homebuyer.)
For more dramatic ideas on how to move more lumber (by bringing the outside siding inside) just mail the coupon.
We'll supply you with full-color idea booklets on paneling, siding and other uses of Western Wood in the home. They're FREE!
V[esternVlbod does it likenothing else can.
fryn'lr cAllFotNlA tullsEl l ElcHANr AcuE. onolftb and roctuo, alts sinn 1922
MARCH, 1970 v0tuME 48' l{0. I
nmlttmmtitmnfiftlimmrf MAJ0R NEWS and FEATURES llNlllltulttrrtlttllllllllllllllllllllll$lllt
67TH ANNUAL WBMA EXPOSITION PULLS IN GOOD CROWD 6
SNARK COREY ANNOUNCES HEADQUARTERS MOVE TO BOSTON 8
INDUSTRY MUST LEAD FIGHT ON POLLUTION Otl THE E]NVIRONMENT I I
JorNT MEETTNG STACKS Up BIG SUCCESs AT ToPLEss PAIACE 12
VALUABLE TIPS TELL HOW TO CUT LOSSES ON BAD CHECKS 14
RESEARCH TO MAKE SALES_SMOOTTI SELLING SERIES 18
BILL TO INCREASE LOGGING IN U.S. FORESTS IS BEATEN 25
REcENT FHA AND ICBO APPRovAL BOoSTS END JoINTED LUMBER 25
KoppERS LIcENSETS BAxTER To PRoDUcE FIRE RETARDANT wooD 26
SUMMIT LUMBER ESTABLISHES BRANCH IN LIBERIA, AFRICA 28
GILBREATH TRADEMARK IS PRODUCT OF ROMANTIC TRADITION 28 SPANS FOR FLOOR JOISTS CAUSE CONCERN AT NAHB CONFAB 29
David Cutler
Associate Ealttor aDil
Advertlrlng Productlon Riahard Heckman Circulatlon Departmcnt
Gayle Petterson
NEPNESEN:tATTVES
NOITTIIEBN CAIIFON,NIA & PACIFIC NOBTHWEST Crtl lVood. advertislng and news, 5 Genoa Place, San Franclsco, caltf. 9rll3€!. Ph<ire (415) 391-0913. Sarr Frartcisco Bl[lng Oftlc€. 2030 Union St., San !-ranclsco' ealir. gsrze. Phohe (415) 346-6006. s()U'rilDriN (jALIrI)I!NIA
Tod Tlss, advertlslng and ngut!' ?33'if 'lif i $ X3;"'tffSf ?B*"'El5 or (213) 792-40ga. NEW YON,T Blllinqslea & flcko, Inc.' 137 uaTC--s6'th--St., New York, N.Y" 10016.
Mrl)lvDs'f
Rtcharil lleckler, advertisins qrlal ne-ws. -F, O. Box -B, Xenla, oruo 45385. Phone (5|3) 372-647]..
EDITOI}IAL OI.FICEST
Hf iBf,?il' "" u'fu"#i,t'F'# 1!?il"9 llshed monthly at 673 So. r,exo lvi.. ra.eoden{i. callt. 0l r0l' r'hsltg lzilii ioz-soz8-or (213) 702:1008 6'n--eatifornla Lumber Merchan!. $€'"','3"8i'13 $,tTt?11"33:"$!3*3 : t'"llx. bal'*r: *,',f " f#fl '8i"tr "3i: f ices. Advcl'l"lsing rates upon request.
(ihurts$ of Addrfrc-Send Subscrlp' tiurr iilrlers an.l address ch&nges to Clrculatlon I)el)alrtmcnt, Western aii;ber' & Iittildins Matcrlals l\t€rthant. 5?3 So. Lake Ave.. Pasa(lena. Callf. 91101. Includ-e aqd-l€-ss label from recent lssue lf DosslDle. plus new address and zlp code. Subscription Rates-U.S., Canada' Mexico-and Latin Amerlca: $4one vear: $?-two Years; $9-three ves.r-s. oirerseas: S5 - onat Year; $8 two years. Single copleF- 50a. Back copies 75r' wtl€n availaDle. Ttro Mercllarrt Magazlne Serves the memlers of the:- Arlzona Retall Lumber & Bullders SUPPIY .Aqso- clatlon. Phoenlx; Lumber Merchants- Association ol Northern Callfornla. Los Altos; Montana Bulldins Materlals Dealers A88oclation.- Helenat Mountain StatQs Lumbei Dealerri Assoclatlon, SaIt Lake Cltv and Denver; Lumber aisociatlon of Southern Callfor' nla- Los Angelesi Western Bulld' Ing: Materlaf Assoclatlon, seattle.
THE MERCHAI{T ie a,n inilepend.ent mngazinc published monthly for thoee members of the lumber and futildino titaterials induetries who nded and want factual, accurate n.ews and, an obiectfue o,nahtsis of eoents and prod,ucts of c6nceri to them in busineee.
Only the name is different. The quality products, the prompt service, the friendly salesmen you've known for years are the same. Manufacturers and distributors of lumber, plywood, millwork and other fine products for the construction industries. Since 1910.
[-tOR far too many years, the lumber and buildr ing materials industrv moaned on occasion about"Lrow hard it was to get young people to come into the industry. All too many meetings, until recently, looked as if the delegates had escaped for a day's outing from Sun City.
The problem is far from beaten today. Indeed, a beginning has barely been made; but it has, and that is the important point.
The Western Building Material Association, at their recent convention in Seattle (see pages 6-7 ol this issue) continued their attack on the probIem with a remarkably frank panel discussion that opposed three young management types against three college students who bluntly wanted to know: what has the industry got for me? It is a perfectly valid question and one the industry has not often enough stirred to answer.
One of the best answers we've seen is in a new brochure put out by the Retail Lumber Dealers Foundation, which is an outgrowth of the New York association.
Called "The Lumbering Giant," the eight page. full color brochure is designed to attract both the young and older workers from other fields. It presetrts the industry as a dynamic and growing area of our economy and covers every aspect of the business from single outlet store to giant corporations from yardman to president.
Specifically designed to appeal mainly to the high school and college levels, it talks about lob
opportunities in the language of today, pointing out both the variety of career opportunities and the overall lifetime benefits.
Before the recruiting brochure was developed, a professional marketing firm was hired 'to research the employment field, talk with school guidance people, and review the opportunities in our industry compared with other fields. From this came the basis for a practical approach to selling the outstanding opportunities in the industry.
The Foundation is urging, as do we, the wide distribution of the brochure to high schools, two and four year colleges, technical schools, vocational teachers, guidance counselors, Chambers of Commerce, service clubs and any other areas with a possible interest. We suggest that dealers keep a stack prominently displayed so that anyone coming into your operation with a possible job interest is exposed to the industry on the widest possible basis.
The success of the program to attract new employees is tied to large distribution of the careers booklet. Costs, including shipping charges are: l-10 copies, 75$ each: lL-24 copies, 50{ each; 25. 49 copies, 40d each; more than 50 copies, 35@ each. Write to The Retail Lumber Dealers Foundation, 339 East Ave., Rochester, New York 14604.
There are few, if any, firms that cannot benefit from a greater influx of new talent into our business. We urge all involved to back this program wholeheartedly.
I Douglqs Fir in sizes 24" x 24"
o Pfoner copocity for surfocing lo 24" x 24"
o Re-Mfg. fqcilities for resowing lo 34" x 34"
lf we cqn'l ftnd it we'll moke it
Redwood
KD flnish, sidings, patterns and dimension. Green redwood, studs and posis, boards and dimension, uppers and lowers.
Other Western Species
Fir, larch, ponderosa pine, ldaho white pine, Engelmann spruce, hemlock, white flr, rnland red cedar, inland white flr.
Green Douglas flr and hemlock studs, rarl and cargo. Green Douglas flr, dimension and boards, Kiln dried Douglas fir, uppers. Sugar pine, All are available b, truck, rail, and cargo shipment.
And G-P deliversl
Call the numbers below for almost any kind of lumber from company-owned m jlls, including:
LOS ANGELES _ 213/686-0917 or 968_5551. SAN FRANCISCO4151871-9678
HE Western Building Material Association, which makes a literal move to new offices later this year in Olympia" is constantly on the figurative move. Something is always popping in WBMAland.
Their biggest annual action is the exposition, now in its 67th year. An expo of tremendous value to anyone in the industry, it regularly pulls in amazing numbers.
In this less than all-time boom year,
Cameron Kyle is WBMA's new president registration is very strong despite industry problems . "Environment Begins at Home" will theme next three years Portland is site tor'77 convention.
where in Washington State alone the economy staggers under the impact of tens of thousands laid ofi at Boeing, failing apple crops and tight money, the show produced 1,849 registrations. Impressive indeed.
Meeting at the time of the show, the board elected as new president Cameron Kyle of Portland Road Lumber Yard in Salem, Oregon. New Ist vp. is A. H. o'Ike" Parker, Parker Lumber Co.. Bremerton,
Irr a particularly adept move, the association chose as its slogatr for the next three years, Ent,ironment llegins ut llome, I-hts neatly tieing in with the hottest current topic in lhe country. It reflects the association's awareness o[ thc ever broadening role of the lumber and buildine materials dealer in his community lnd the need to hit the public constantly with the idea that what was once onlv a lumber vard is now the best place to get most eveiything needed at home.
A different mix was applied to the opening night preview of the exposition displays by broadening admittance to in-
clude members of the public invited by association members.
Following a tub-thumper by inspirational speaker Rev. Harry E. Olson the next morning, a panel of three young men now in industry management were conIronted by three young men now studying lumber and building material management at Green River Community College in a lrank back and forth on what the industry has to ofier.
The college types expressed reservations at the often low pay scale, noting that small firms can be dead ends {or an asgressive young man. They also tweakcd management for the present situation wherc a college educated management
trainee makes $500 per rnonth and a truck driverwith seniority earns $700 per rnonth.
Management acknowledged some of the above, but pointed out that small businesses give a man an opportunity to do a wide variety of jobs; that many in the industry are in their 50s, hence the room at the top will soon be extensive; that alert management in a small business can force-feed new men, train them faster than i{ they were locked into the often inflexible routine of a big business.
Highlighting afternoon activities was the short presentation period where ex(Continued, on Pa,ge 45)
rftHE TRADITIO\ continued unblemI ished as another outstanding concat has been given by the Shasta'Cascade HooHoo Club. The wcll organized initiation team brought twen11'-1116e kittens and five re-instatements into the fraternal order.
The following morning, Snark Wade Corey met with club officers and Hoo-Hoo dignitaries and announced the move of the national headquarters to Boston and the appointment of Clifiord Cunningham as general office manager.
The next convention will be held in Boston and in Honolulu in 197I, where lively
club 142, small but bursting with energy, is already preparing for the event. Boston's meeting will be big; approximately 700 are expected to attend.
Present and participating at the concat
SI{ARK (1) Wade Corey, Jack Cheshire and Larry 0wen. €) John Dimeling, Curt Ryan and Jim Bradley.
(3) Jack Denson, John Dimeling and Har0ld Lg.ger'
(4) Harry Bleile and Martin Cline. 6) Russ Bradshaw' Gerald (irkpatrick and Virgil Mastelotto. (6) Vic Roth and Ed Dei'er. 0) Rick RiChter, Bill Kofford and Jim Hawkins. {8} Leonard Webber and Simcoe Chapman.
(9) Herb Brown and George Sisterhenm. (10) Chet Push and Russ Jamison. (1i) Bob Nazelrod and Keith Goidon. (12) lvan Herrington, Charlie Mickelson, Frank
were Corey, Larry Owen, international vp.; Jack Cheshire, ,director of Jurisdiction VI, Albuquerque, N.M.; Leonard Putnam, di' reclor of Jurisdiction III, Klamath Falls, (Continued, on Page 36)
The handsome depth of saw texturing. Rich, russet-colored, Certified Kiln Dried, clear redwood. A combination of qualities that makes PALCO Reversible Redwood the best saw-textured lumber on the market today.
Why saw texture? Because saw texturing adds depth and richness to the surface appearance and enriches the beauty of redwood grain. And saw texturing is so practical. lt masks scratches and scuffs;
holds finishes up to twice as long as smooth surfaces; blends with any architectural style; enhances interiors and exteriors.
Why redwood? Because redwood is one of the most handsome of all woods and one of the most stable and durable. Certified Kiln Dried Redwood stays flat, straight and holds its original dimensions; resists checking and splitting, cupping and nail pulling; has clear, knot-free faces combined with interesting grain patterns; resists decay and termites.
Why reversible; why surface smooth on one side, textured on the other? So you can vary interiors and exteriors at will, from building to building, from room to room, without the necessity of ordering and stocking two inventories.
Why PALCO? Because 100 years of experience gives PALCO the ability to consistently get the best out of redwood.
Order PALCO Reversible Redwood-the prestige wood for paneling and siding.
Bevel Siding in vertical grain that holds finishes longer, stays flat, resists cupping and nail pulling. Made in Clear All Heart and Clear grades in sizes 1/2" x 4", 6" and B"; t/u" x B" and 10"; sfo" x 8", 10" and 12". f ongue & Groove V-Joint both sides, vertical grain or flat grain, ideal for siding or paneling. Made in Clear All Heart and Clear grades in sizes 1" x 6", 8" and 10". Straight or mixed-car shipments.
Best of all, there is an established consumer demand for textured surfaces and the incomparable advantages of Redwood. Send tor color brochure that gives complete product specifications and detailed f nishi ng recom mendations.
Clear All Heart and Clerar
.\1.rtle irr Verti, .r I Cr.rirr
Rcvcrsible Tongue & (,roove V Joint
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CAPSULE C,RADE INI'ORMATION
Clear All Heart: .r procluct uilhoLrt peer ior both cxterir)r antl irt terior uses. Face is clearl.ree' oi knots, knot holcs, or sinril.tr blernishesand is all hcartu'oocl.
Clear Grade: facc is lli-ctlolrrirr,rnlly r It'.rr u'ith or t.tsir)n;ll I)i('( cs cont.rining a ieu.'snrall soun(1, tight knols. Faccs ttr.ty h.rve lrolh heartwood and,or s.lp\\'oocl 1s.lp\\'oo(l is lighlt'r irr color llrarr hca rtw,ood).
Vertical Grain: ia<.e shorvs only e(lg,(' F,rain. \'('rti( al gr.litr [,]< e-. have ii rather Lr niiorm an(l (lLr i€'t l)all('rn.
Flat Grain: iace'has.:l ltrorc highly figtt red arr(l (l(lc()rativc grain pattcrn than verti<:al g,rain.
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A call for "total personal and corpora,te dedication" to practices that will minimize environmental pollution has been endorsed by the Economic Council of the Forest Products Industrv after three davs of meetings on o'Environment and EcLnomics: A Challenge for Industry."
The council, made up of nearly 90 policy-making executives from large and small companies that use wood as a raw material, met February 2-4 in Las Vegas, Nev., and issued a consensus report on its deliberations. Chairman of the 1970 council was William H. Hunt, exec. vp. of Georgia-Pacif ic.
The council is an unofficial bodv that has met annually since 1959, but iis recommmendations have unusual authoritv because of the broad influence of its members in trade associations and other industry groups.
It endorsed President Nixon's State of the Union call for an "age of reform" in environmental matters and emphasized the role of enlightened multiple-use management of all the nation's forest lands.
Strong and prompt action, where it is needed, in the areas of air and water pollution was also urged.
Normally confining itself to recommendations that call for action five to I0 years in the future, the council this year urged immediate implementation of an industry commitment to "meet our responsibilities in the environmental area."
An evaluation of present industry performance in air and water pollution efforts was called for, along with actions by companies to reduce pollution. Local Environmental Improvement Committees should be formed, the Council said, with participation by local and state officials, and companies and associations should participate in the April 22 series of o'teach-ins" on the environment scheduled for hundreds of campuses across the naDevelopment and implementation of a long-term industry program has a high priority with members.
To achieve that goal, the council urged the industry to establish strong, positive and meaningful communications and dialogs with all groups interested in the environment, including the academic community, public officials, recrealion groups ' and the general public.
In addition, a better exchange of informa.tion on methods of pollution abatement was called for, as well as for industrt' action in environmental areas such as improved housing and cooperation in
government efforts to improve the economy of rural areas.
It urged companies to give strong priority to allocation of capital for pollution control, "recog'nizing that past performance has not always been adequate by today's standards, and certainly not for the future." In addition, it called for a strong personal commitment by principal corporate officers to action and communication
in the environmental area.
Members suggested that the industry jointly consider the possibility of making private land available for additional public recreational u6es and urged corporate owners of forest land to t'continue and expand landscape management for esthetic values as a major element" in ecological programs that have concentrated more on practical aspects in the past.
F or C edar-Rustic palings (also posts and rails) by the carload or LCL, just callHobbsWall!
. . is the natural choice for long-life fencing of genuine Western Red Cedar. Precision cut lengths and uniformly trimmed edges assure easy installation and satisfied customers.
f\LOSI\G thcir {'ars t() lhe inevital,le \/ criticism nlrile opening their eyes lo the possibilities that tople.ss dancers just mieht draw more attendance than a talk on the joys of forestry, Oakland Hoo-Hoo Club 39 instigated a joint meeting with San Francisco Club 9 at one o{ the {iner joints in San Francisco'-* justly famed North Bearfi area.
Predictably, the well-turned trunks of the topless dollies outdre\f' any previous
attraction. A number o{ ca,.es of eyeball fatigue were treated by a resident medic,
The Merchant Magazine plays like Playboy as Oakland Hoo-Hoo club blows its mind with a topless co-meeting with the San Francisco club. Meeting was most definitely not a bust.
despitr, the fact that su{{erels had earlier pretendcd not to notice thc surroundings.
Conrmitteemen who conceivcd the evettirg (obviously geniuses) were Dwight Curran, Paul Olsen. Dale N ensing. Bill Johnson. Bob McFitt and Ron Delisle.
The l'ell rounded sho'w' after dinner uas noted to have lots oI bonnr,c, with the per'formt rs fairly husting to titilate tht' trttdit'nce.
Angico, Bubinga, Bicuiba, Pau Ferro and Louro Preto are exotic sounding names. And, they imply the many unique and wonderful effects which can be achieved with these new hardwoods for all kinds of uses. You may think the prices will be pretty exotic too. But, most of these woods are below what you pay for more common types and the grade is better too. These are just part of the 75 different species available in good sizes and grades from our more than 7,000,000'inventory of hardwoods and softwoods. Call or write for full color photos and descriptions.
INNING the battle of wits against worthless check-passers is largely a matter of knowledge and vigilance. You have to know what you're up against, pass the information on to your employees, and be constantly on guard when accepting checks.
You are apt to get seven different kinds of checks: personal, tv/o-party, payroll, government, blank, counter, and traveler. And some customers mav offer monev orders.
A check carries several key items such €rs name and location of bank, date, amount (in figures and spelled out), and signature. Close examination of such key items can sometimes tip you off to a worthless check. Before accepting a check, look for:
Nonlocal Banks. Use extra care in examining a check that is drawn on a nonlocal bank and require the best type of identification. List the customer's local and out-of-town address and phone number on the back of the check.
Date. Examine the date for accuracy of day, month, and year. Do not accept the check if it's not dated, if it's post-dated, or if it's more than 30 days old.
Location. Look first to be sure that the check shows the nameo branch, town and state where the bank is located.
Amount. Be sure that the numerical amount agrees with the written amount.
Legibility. Do not accept a check that rs not written legibly. It should be written and signed in ink and must not have any erasures or written-over amounts.
Payee. When you take a personal check ' on your selling floor, have the customer make it payable to your firm. Special care should be used in taking a two-party personal check.
- Amount of Purchase. Personal checks should be for the exact amount of the purchase. The customer should receive no change.
The author ol this autlwri,ntiue artble is Leona,rd Kolod,ny, ruuurger ol the ReniJ Bureau ol the Metropolitan Washington Bm.rd, ol Trade, Washington, D.C. Our tlnnks n him and to the Smdl Business Admini;tration lor ma,king availoblc this article.-Ed,inr.
Checks Over Your Limit. Set a limit on ths srneunl-depending on the amount of your average sale-you will accept on a check. When a customer wants to go beyond that limit, your salesclerk should refer him to you.
Once you are satisfied that tle check is okay, the question is, "Is the person holding the check the right person?" Requiring identification helps you to answer the question.
But keep in mind that no identification is foolproof. A crook is a crook no matter what type of identification you ask him to show. If he wants to forge identification, he can.
Helpful suggestions on keeping bad checks out of your cash register. pointers for management and employees give a step by step guideline on what to do and not to do.
Some stores demand at least two pieces of identification. It is important to get enough identification so the person presenting the check can be identified and located if; and when, the check turns out to be worthless.
The following types of identification should be useful in determining the type to use in your store.
Current Automobile Operators License. If licenses in your state do not carry a photograph of the customer, you may want to ask for a second identification.
Automobile Registration Card. Be sure the name of the state agrees with the location of the bank. If it doesn't, the customer must have a plausible reason. Also make sure that the sigaatures on the registration and check agree.
Shopping Plates. If they bear a signature or laminated photograph, shopping plates and other credit cards can be used as identification. The retail merchants' organization in some communities issues lists of stolen shopping plates to which you should always refer when identifying the check-passer.
Government Passes can also be used for identification in cashing checks. Picture passes should carry the name of the de-
partment and a serial number. Building passes should also carry a signature.
Identification Cards, such as those is' sued by the armed services, police departments, and companies, should carry a photo, a description, and a signature. Police cards should also carry a badge number.
Several types o{ cards and documents are not good identification. Some of tlem (for example, club cards ) are easily forged, and others (for example, customer's duplicate saleschecks) were never intended for identi{ication. Unless they are presented with a current automobile operator's license, do not accept the following:
Social Security cards
Business cards
Club or organization cards
Bank books
Work permits
Insurance cards
Learner's permits
Letters
Birth certificates
Librarv cards
Initialeil jewelry
Unsigned credit cards
Voter's registration cards
Customer's duplicate cards
Some large stores photograph each person who cashes a check along with his identification. This procedure isa deterrent because bad check passers don't want to be photographed.
Regardless of the type of identification you require, it is essential that you and your employees compare the signature on the check with the one on the identification.
You should also compare the person standing before you with the photograph and/or description on the identification.
"His writing did not compare with his character and age," the owner-manager of a West coast lumber yard said. He was referring to a forger he helped catch. The forger was a tall, athletic-looking man, but his writing was like a woman's. It was small and precise. Moreover, he wrote very slowly and carefully.
You should set a policy on cashing checks, write it down, and instruct your employees in its use. Your policy might require your approval before a salesclerk
can cash a check. When all check-cashers are treated alike, customers have no cause to feel that they are being treated unfairly.
Your procedure might include t-he use of a rubber stamp. Many stores stamp the lower reverse side of a check and write in the appropriate information. Here is a sample of such a stamp.
One way to keep employees aware of what to look for is by showing them the bad checks which the bank returns. Hopefully, you don't have as many as one large city store that received 28 worthless checks in less than a week.
When they were analyzed, the following common mistakes were highlighted for employees:
Your policy might also include using a bad check list, if one is available. Such a list helps you to spot persons who are known, or suspected, as bad check-passers. Your better business bureau, local trade organizatiqn, or police may have such a list. Local authorities may provide current information on forgers, "hot check" rings, and so on who may be operating in those areas.
You should frequently review your policy and procedure on check cashing with your employees. Remind them about what to watch for in spotting bad checks.
Employee apathytoward accepting checks is a big reason why stores get stuck with bad checks.
You are not obligated to take anyone's check. Even when a stranger presents satisfactory identification, you do not have to take his check.
On three, the written and the numer-
Two were dated incorrectly. ical amounts differed.
Two were not endorsed at all.
One was endorsed improPerlY.
Two were made out to a different store.
One had no signature where the maker should sign.
In most cases, you will accepr a check when the customer has met your identification requirements. You want to make the sale. But never accept a check if the person presenting it appears to be intoxi. cated.
Never take a check if the customer acts suspiciously. For example, he may try to rush you or your employees while you are checking his identification. Or he may appear nervous and be over-attentive to the people about him.
Never take a check that has an old date.
take a check that is dated in ad-
Whether you can recover a bad check depends on the person who gave it to you and his circumstances. He may be one of your best customers who inadvertently gave you a check when the funds in his bank account were insufficient. On the other end of the scale, he may be a forger. Insufficient Funds. Most checks returned because of insufficient funds clear the second time you deposit them. Notify the customer that he has overdrawn his account and that you are redepositing his check. But if the check is returned a second time, in some localities, it is the retailer's collection item. He must notify the maker and ask for immediate payment.
You should check the practices of your bank. In some areas after a second return for insufficient funds, the bank will not let you re-deposit the check. It is your collection item. Some stores prose-
Ten were counter checks and were unacceptable.
Four had either improper or no identification.
Two had no address.
One was post-dated.
cute if the customer does not redeem such a check within a week of the second return. Stores with a reputation for being easy-going about insufficient funds checks usually receive plenty of them.
The procedure on prosecution depends on the state. In one jurisdictiono for example, a merchant must send the check writer a certified or registered letter and give him 5 days from date of receipt of that notice to comply before the merchant can prosecute.
No Account. Usually you've lost when i:he bank returns a check marked "no account.ot Such a check is evidence of a swindle or fraud unless there has been an extraordinary error. In rare instances, a customer may issue a check on the wrong bank or on a discontinued aecount. You should quickly determine what the circumstances are. If the person is known in the community, proceed with your collection efforts. If you find yourself "stuck" with the check, call your police department.
Closed Account. A check marked "closed account" is a warning of extreme carelessness or fraud. Accounts are cloeed by both individuals and by banks. The latter may close an account because of too many overdrafts. An individual may open a new account by removing funds from his old account. In such case, he may forget that he has issued a check that is still outstanding against the old account.
If you don't get your money back within a reasonable time, you should consider prosecuting the checlc writer.
(Contiru,eil on Page 50)
Pied,mont Lurnber and' Mill's new re' tail yard in Camp Stoneman is nearing completion their main yard is in Walnut Creek, Calif.; their other yards are in Oakland and Benicia . . Lalteport Lumber & Supply finally got the supervisors to OK their new yard in Lakeview Terraces, Calif.
The Handyman chain opened their 13th retail outlet last month in Concord, Calif.; their l4th, in Dublin, Calif., is to open this May. work is well along on Lumber City's filth yard, in Ventura, Calif., set to open in early summer
Mt Scott Retail Yard, Sutherlin, Ore., has added a 70x20 storage shed as well as blacktopping the yard Santa Cruz Lumber's new 14,000 sq. ft. retail operation in Calid.'s historic Monterey area has had a good, reception since its January opening.
American Forcst Producrs set sales and iarnings record.s in 1969 , Kaiser Cernent & Cypsum, set a sales record with increased earnings ,. Potlatch Forestso sales were tp a leeble 6/6, net earnings droppeil 9% ...
A new method ol growing harilwoods in containers may produce hardier, faster growing trees, according to Univ. of Michigan scientists automaled controls that promise to double the capacity of conventional kilns by slashing drying time are und,er cxperimentation at the U.S. Forest Products lab in Wisc.
Sen. Murk Hatfi.eld, (R-Ore.) has requested the Interior Dept. to study Oregon's Cascade region to find a suitable zational park area Siena CIub hns sueil to stop building of a planned U. S. Plywood pulp plant near tuneau, Alaska , .
National Enuironment Corp. has agreed to buy Kuzman Forest Prod,ucts for an undisclosed amount of stock; Kuzman will become a subsidiary of Natec's Ram. Supply, a bldg. mtls. wholesaler U.S. Forest Products lab has acquired the celebrated YaIe Uniu. wood aollection: 55.000 specimens representing more than 14,000 species of trees.
Banh ol America's chief economist sees a limiled housing comeback in Calif., by mid-summer Johns Manville sees tight rloney restricting construction nationwide at least thru 70's first half , Owens-Corning sees an upturn in housing starts in the last half of '7O as does The President's Council of Economic Advisers.
Bbch Lumber's southwest div. has moved to a new location in Albuquerqwe, N. M., on Girard N.E....Parr Lumber, Lake Oswego, Ore., is still trying to get the county supervisors to OK a new yard at Wanlters Corners -
Federal Trad.e Cornmrssrbn is holdine hearings to set up standards {or the deionatiue wall paneling industry; emphasis is on identification of wood and its im'itators concrete was the chnice of more than hal{ of the semi-finalist in HUD's Operation Breakthrough proposals for housing prototypes; wood u)as second choice at 25/o ...
Georgia-Pacific's distribution div. has realigned and reorganized the home office staff in Portland . C&T Enterprises, Orange, Calif." recently acqu,ir'ed. Marbre Marble Co. and G-E Wood Products, Covina, Calif.
WWPA's semiq,nnuaL meeting this fall will be in Scottsdale, Ariz.i Portland has always been the traditional spot; in '71 the meeting will be in Denver, in'72, in Seattle . , Moore Oregon and l/arian Associ.ates have gifted the Univ. of Calif. forest products lab with a $66,000 lumber dryer
Western hornes completed in 1968 were IO/o above the national average in total sq. footage with a median 1955 sq. lt . lumber production in Dec. was up 5.1/o lrom Noa., but down 3.1/o' lrom the previous Dec. , . Minwax has a new mfg. plant in Sparks, Nev
A giant blaze at Aztec Brick & Stone, Monrovia, Calif., Feb. 2I, was fueled by a hall a.cre of stacked lumber Textone Inc. and Pacilic Timber Co., both of Los Angeles, have cancelled their merger talks
Boise Cascade's Union Lumber region has cl.osed their San Francisco office, all western action will now stem from Portland, most of the sales stafi has transferred up there ... B. W. Randall Lumber Co., specialist irt c:ontractor sales, has moved to larger quarters on East Firestone in Downey, Calif ...
The Arthur A. Pozzi Co. spur i n Orange, Calif., is called Marlboro, so natch, the)r all call it Marlboro Country . Kaiser Cem,ent & Cyp.is spending $l million to expand their cement distribution facilities at Anchorage and Fairbanks.
Morgan Cuaranty Trust in N.Y. says half of all households in the U.S. will earn more than #10,000 per year by the end of '70; they also foresee a totally syntheti.c home being developed in this decade as well as the second home becoming commonplace. the Medlord Corp., Medford, Ore., has proposed a 2-lor-I stock split; stockholders will vote on it at their April meetins
The National Home Improvement Council was created for the sole purpose of expanding the remodeling market. As the representative of all segments of the industry-builders, dealers, contractors, manufacturers and associations-it encourages home owners to enjoy better living through home improvement.
N.H.LC. meets with FHA, congressional committees and industry leaders on your behalf to recommend programs to stimulate home improvement.
It holds management clinics for local businessmen to help them create successful home improvement promotions.
. It publishes remodeling training manuals, reports industry trends with a newsletter and has distributed thousands of training courses to remodelers by mail.
. Through a comprehensive public relations program, it reaches national magazines and countless newspapers with feature stories on the advantages of remodeling.
It distributes booklets by individual industries directed at increasing the total home improvement market.
In cooperation with you, N.H.I.C. can set up a program to stimulate home improvement in your area. N.H.I.C. will provide full details on such promotions as a home improvement school, special newspaper sections, a Home Improvement Time and many other promotions. By displaying the National Home Improvement Council sticker on your door, you reap the benefit from a nationwide program which directs home owners to N.H.LC. members as reliable home improvers.
Fill out the coupon below for further information about the N.H.I.C. and your free copy of "The Challenge of the Great Society to the Home Improvement Industry,"
The actitities ol N.H.I.C.are suppoiled by the Jollowing organizdlions, antong othe6:
Abitibi Corpomtlon
Alcoa Building Producls. Inc.
Aluminum Siding Association
American Gas Association, Inc.
Am€rican Plywood Association
Andersen CorDoraiion
AYco Security Corp. & Affillates
Betier Homes & Gardens
Bird & Son. Inc.
Philip Car€y Corporation
Cerlain-teed Products Corporaaion
Edison Electric Inslitute
Eleclric Heating Association, lnc,
Evans Producls Company
The Flintkote Company
Formica Corporation
GAF Corporation
Gas Appliance Manulacturers Associa(ion
It helps you make more sales and profits by giving you an opportunity to work with other leading firms on the industry level. You can use the Council as an advisory service to keep abreast of developments. participate in education, publicity, promotions and public service programs. In short, it is the quickest way to develop more sales and profits in the multi-billion home improvement market.
Georgia-Pacific Corporation
Globe Induslries
Home Improvement Nlarkeling
Consullants, Inc.
House Beautiful Masazine
IDS Cr€dlt Corporatlon
Johns-Manville Sales Corporation
Kalser Aluminum & Chemical Sal€s. lnc.
Ilasonite Corporallon
\liddle Atlanllc Lumbermens Associalion
Natlotral Gypsum Company
Natlonal Lumber & Buildlng Malerial
Dealers Associalion
Owens-Cornlng Flberglas CoB)orallon
Sears, Roebuck & Company
Slandard Screw Company 'l he 'fappan Company
f 'nlled States Glpsum ComDany
t'. S. Plywood-Champion Papers Inc.
Westin ghouse Electrlc Corporaaion
Weyerhaeuser Company
Whirlpool Corporation
ln 1969 approximately $13,000,000,000 was spent for home modernization. Sources indicate a 969 billion backlog ol modernization exists in the United States, with an additional $16 billion developing each year.
Gentlemen: Please send me additional information on how I can capture my share of the upcoming $14 billion home improvement market.
NAME...
Fred Mayerson, who handled an exclusive women's apparel line, could not convince a certain department store to buy his resort clothing line.
"This is a small town," the buyer argued. 'oour customers don't go to places where they need fashionable play attire."
So Fred got his usual order on staple items, thanked the buyer and said goodbye. But he didn't leave town right away.
For the next two days he prowled around the local newspaper office and visited the only two travel agencies in the community.
Fred then returned to the department store buyer.
"I have some news for you," he told that individual. "Last year more than 300 women in this town took their vacations in such places as Florida, the Bahamas, Jamaica and Puerto Rico." '
What Fred had done was quite simple. He searched the social columns of the newspaper for vacation tidbits. From the travel agencies he acquired still more in, formation about thc leisure .habits of local citizens.
He had found that a good potential market for resort wear was being missed by the department store. The women were probably buying this type of clothing elsewhere, perhaps at the resorts where they paid more.
This was startling to tle buyer and he said so. He also gave Fred a modest but encouraging order for vacation apparel. The order increased substantially in the following years as the store enjoyed phenomenal success with the line.
The point of this story is to show you that research pays ofi. Often an alert salesman can uncover a market for a prospect by dilig-'ntly exploring the possibilities for co-)'-1.-r('r use of the product.
Many buyers are lery conservative until they see the light. It's up to you to turn it on for them. A prospect may not realize there are people clamoring to buy your merchandise if given the opportunity.
REPRINTS FOR SALESMEN this is a condenscd vetrilon. Each lesson is available in il expanded form, in a .l-pagc brochure, sirc Srtxll, printed in 2 color on wblte llodsy paper and is 3-hole puncbed to fit any standard 3. rlng binder. Each subject in this expmded version is fully rld completely developed in comprehensivc detail and inFltirl1.," self-examination quiz for Salesmen. Prices are as
I to 9 copies (of each article)....-..-...*.-.50 cents each
lO to 49 copies (of each article)-..-...-.......37r1 cents each
50 to 99 copies (of cach article)........-.-..*30 ceDts each
lm or mor€ copies (of each anicle)...-........25 ccnts each ' .Thc c[tiro scdcs may be prqordered or individual articlcs ' DrlJ bc ordered by number . . , address orders to the Ocorgo N. Kahn Co., Marketing Consult nts, Sale3 Traln-
The salesman has a responsibility to know as much as possible about both his own and the competition's product. This requires research also. In some cases, the company will have this data for its salesmen.
But in many instances you will have to collect this information yourself.
If, {or example, you are a linen salesman, you should know the strong and weak points of both your and your competitor's product. Prospects also are interested in such points as stitching, durability, absorbency and origin of the raw material. You should also know how the product is made.
Or supposing you sell tea and cofiee. You should be aware of how your product is processed and manufactured, how it differs from competitors' products and how it rates with consumers throughout the country.
An insurance salesman must know the benefits of his plan from A to Z, plus its advantages over other plans.
All this involves research. The more research you do the better chance you have of making sales and getting repeat orders. Sometimes the digging for these facts is tedious and the urge to chuck the task for the golf course is tempting. But if you ignore this temptation and concentrate on your work, you will have a great deal more time for golfing and other recreation in future years.
It's a well-known fact that many business and industrial firms carry on their own research. These are expensive projects which attempt to determine attitude, image dimensions and buying habits. In many instances tlle data is available to the salesman in one form or another.
If such material is furnished to you, by all means use it. There may be valuable information which can inirease your volume.
However, there is no need to feel left out o{ the research picture if your outfit doesn't have such data. Actually, you may be in a better position to make a consumer study than your company. As a salesman,
you are on the firing line. You are in an
fact, people will probably be more responsive to a salesman asking questions than to a professional pollster.
Bob Murray, a housewares salesman, spends a few hours in supermarkets month, talking to women about their pref' erences and complaints in connection w these items.
"You'd be surprised how readily they'll talk." Bob said. "And the women seemed even more easer to tell me their likes and dislikes when they learned that I sold the products. They felt they had a direct to the manufas1u1s1-and they did."
In the first place, let me emphasize that I don't expect a salesman to undertake large scale research projects ordinarily handled by a team of experts and workers.
But the salesman does have time for limited research that can help him make sales. In fact, he should consider this kind of research as a part of his selling.
Much of this digging can be done bY phone. A diligent salesman can obtain a large amount of information from newspa' per and other standard sources. Some times it's wise to take out a day to check out facts that can mean a big order. One salesman once devoted three days to find' ing out how many boys and girls in a cer' tain community planned to start college in the fall. Then, armed with the figureg he was able to sell an appliance store a large number of table radios and portable hi-fi record players. How come? College stu' dents are among the best customers for this equipment.
Are you taking advantage of research op' portunities? A "yes" answer to at least seven questions indicates you are.
1. Do you believe in the importance of research? DYes Nof]
2. Have you researched your own product? nYes Non
3. Have you researched the competitor's ploduct? nYes Non
4. Do you conduct research that will be of interest and benefit to prospects and customers? nYes NoD
5. Do you take advantage of research conducted by Youi companv? Yes n No n
6. 'Do you ehlist the aid of your company office in doing research? Yes ! No n
7. Do ybu contact your customers for attitudes and buying habits? Yes ! No !
8. Do vou allot time for research? Yes'n No tr
9. Do you explore consumer use of the product? Yesn Non
10. Have you gained by research? Yes[] Non
Founded 1935
Fir Pine Redwood Spruce Western Hordwoods
Dfuect Mill Shipments
Distribrdon Yards-San Francisco Los Angeles
Los Angeles-7155 Telegraph Road 90022
Phone (213) 6854506
-San Francirca-1485 Bayshore Blvd. 94124
Phone (4rr 467-8440
Oakland IIoo-Hoo Club 39-March, San Francisco bay cruise, dinner in Tiburon, Red-White Steamship, pier 431y'2.
IIoo-IIoo-Ette Club l-March 9, meeting, Raffles Restaurant, Downey, Calif.
Ilome Builders Assn. of Central Arizona-March 11, meeting, Del Webb's TowneHouse, Phoenix, Ariz.
Redwood Region Logging Conference-March 12-14, Eureka, Calif.
Sacramento Hoo-Ifoo Club 109-March 17, meeting, Gondolier, Sacramento, Calif.
Hoo-Hoo-Ette Club 8-March 19, meeting, Southern Restaurant, Redwood City, Calif.
Dubs, Ltd.-March 20, Menlo Golf Club, Menlo Park, Calif.
Oakland Hoo-Hoo Club 39-April, father and son baseball game, place to be announced.
Woodwork Institute of California-April 9-11, 19th annual convention, Erawan Garden Hotel, PaLm Desert, Calif.
Montana Building Material Dealers Association, Inc.-April 9-11' annual convention, Mammoth Motor Inn, Mammoth Hot Springs, Yellowstone National Park, Wyo,
Sacramento Hoo-Hoo Club 109-April 10, golf tourrrey, Sierra View Country Club.
Northwest Hardwood Assn.-April 16-17, meeting, Bayshore Inn, Vancouver, B. C.
West Coast Lumber Inspection BureauApril 16-17, general membership meeting, Bowman's Mt. Hood Golf Resort, Wemme. Ore.
Dubs, Ltd.-April 17, meeting, Meadow Club, Fairfax, Calif.
Lumber Merchants Association of Northern California-April 25 28, annual convention, Del Monte Hyatt House, Monterey.
MAY
Oakland Hoo-Ifoo 39-May, 39th annual reveille, place and date to be announced.
Lumber Assn. of Southern California-May 1, meeting, Ojai Valley fnn and Country Club, Ojai, Calif.
Humboldt Hoo-Hoo-May 1, celebrities night and crab feed, Elks CIub, Eureka, Calif.
IIoo-Hoo International-.May 1-2, board of directors meeting, Eureka, Calif.
Rogue Valley Hoo-IIoo 94-May 2, Grants Pass GoIf Tourrrey.
Arizona Retail Lumber & Builders Supply Assn.-May 7-9, annual convention, Pioneer International Hotel, Tucson, Ariz.
Rogue Yalley Hoo-IIoo 94-May 8, Mt. House meeting.
Sacramento Hoo-Hoo Club 109-ll.ay 19, sports nite, Gondolier, Sacramento, Calif.
Dubs, Ltd.-Mzy 22, golf at Alameda Golf Club; dinner at Leamington Hotel, Oakland, Calif.
I/VHOLESALE LUMEER
191 N o. Lilac. Ber 189. Rialn, Calil.
Teleplwne Aru Code 714 . 875-20ffi
|THE BASEBALL game had been a stormy one with many close I decisions and much bickering among the players and, razz' ing on the part of the fans. As the umpire was leaving the ball park an irate fan approached him and demanded:
"Where's your dog?"
"Where's whose dog?" asked the umpire.
ooWhere's your dog?" persisted the fan.
"I haven't any dog," replied the umpire disgustedly.
"The Hell you haven't," said the fan. o'Then you're the first blind man ['ve ever seen that hadn't a dog."
Lady of the house: "irn, uln', Jr" *o a job? Don't you know a rolling stone gathers no moss?"
Tramp: "Madam, not to evade your question but merely to obtain information, may I ask of what practical utility is moss to a man in my condition?"
An editor received "-ruu" ;""*;"* " tu, which she wanted pubhshed. It was entitled: "I wonder if you miss me?" After reading it over the editor returned it to the author with this note:
"Dear Madam: If he does" he should never be trusted with firearms again.t'
BY JACK DIONNE FOUNDER OF THE A,IERCHANT '{AGAZINEAn advertising magazine says that a certain advertising agen' cy is contemplaiing a campaign of burlesque advertising for a certain brand of cigarettes. Great Scott, Man ! Do you mean to tell me that all cigarette advertising isnt burlesque?
Traffic cop (stopping a fair girl for speeding): "Say where's the fire?"
Fair girl: "In your "t.j, tooogreat big gorgeous policeman."
Lincoln discouraged litigation and as counsel always advised a compromise. Lincoln was not a lawyer. He- was a man who un' dersiood law and then practiced largely in the courthouse of com' mon sense. *ITIC
The tree of Liberty must be refreshed from time to time with the blood of patriots and tyrants.-Thomas Jefferson.
The police reporters never state things as facts until they are proven so. The society editor of a newspaper was ill and they asked the police reporter to do some of the work. And he wrote a social not" as follows: "Mr. and Mrs. John Doe announce the marriage of their alleged ;fauSh;er, M*arY Ann to Richard Roe."
Mother: o'Daughter, do you know where bad little girls go?"
Precious Youngster : "Anywhere, mother-anywhere."
"Nice" millwork f inishes best. And Kimberly-Clark millwork is the best there is. We make door frames, jambs, trim, pattern stock, cut stock and pine mouldings -over 3,468 different styles and shapes; natu ral or primed; solid or f inger jointed. And we're prepared to ship f ast, too. In any d irection, by truck, rail or air.
Of course, Kimberly-Clark millwork not only finishes besf it f inishes firsf-in retail sales. lt's a high-demand, fast-moving, profit-maker for a growing army of jobbers and wholesalers most of whom simply wouldn't handle any other line. Why not join them?
It's a "nice" way to get rich.
Conservation forces soundly trounced the lumber industry's recent attempt to get legislation passed that would have permitted increased logging in national forests.
Efforts by the Sierra Club, aided by such diverse political bedfellows as the United Auto Workers, the National Rifle Association and the Audubon Society, were strong enough to get the bill killed on a procedural matter before it could be debated by the U.S. House of Representatives. The vote was 228 to 150.
Strongly backing the bill were the National Forest Products Association, Western Wood Products Association. National Association of Home Builders and the National Urban League.
The bill also had the support of the Nixon administration. including Housing Secretary George Romney and Agriculture Secretary Clifford Hardin.
Rep. B. F. Sisk (D-Calif.), a member of the House Rules Committee and in charse o[ the procedural measure. charged that proponents had "failed to do their homework."
The bill's leader had been advised by the House Democratic leaders that they should delay consideration of the bill for a second time, but its chief backers insisted on the vote, according to observers.
Originally the bill was called the National Forest Timber Supply Act, but the name was changed to the National Forest Timber and Conservation Act.
Sisk noted that much of the opposition rvas due to a o'misunderstanding" of the measure. He said that it had been eompletely rewritten by the House Agriculture Committee.
The committee's ranking Republican.
Rep. Charles Teague (R-Calif.), accompanied the bill with a notice saying he did not believe a need for the legislation existed and even ifit did, the bill would not be in the nation's interest.
No preventive measures to guard against adverse efiects on watershed protection and wildlife habitat were included, he said, and recreational opportunities in forests were understated.
Conservationists felt the bill mainly favored logging interests over recreation and other uses.
The proposed bill would have set up a special fund made up of money from timber sales, subject to congressional control, that would have been used to increase the timber yield by applying modern forestry practices.
Backers of the legislation said the bill would have provided additional timber needed to supply present and future building needs. Opponents said that more lumber. in itself" would be no cure to tlle present problems of housing, tight money, high labor and land costs and the rest.
Recent approval by the Federal Housing Administration of end-jointed lumber for structural uses has opened more of the housing market to this relatively new produc: of wood technology. Previously, FHA limited the use of end-jointed lumber to wall studs.
Manufacturers hold high expectations that end, or finger-jointed framing lumber will fill a large part of the country's needs, espe:ially when home building picks up again. The product marks an upgrading of lumber on a thoroughly-engineered basis, and permits fuller use of the forest resource.
Stock can be provided to any exact leng h. One manufacturer is furnishing lengths tp to 26', in 2' multiples or to exact lengths in t/8" increments, precision-endtrimmed plus or minus l/16". Prices have been the same as for solid non-glued lumber of the same size and grade.
In addition to FHA acceptance, endjointed dimension lumber has been approved by the International Conference of Building Officials, and is under study by the Building Officials Conference of
America. The standard under which endjoints are made is recogaized by the Southern Building Code.
End-jointed lumber is fully equivalent in strength and appearance to the nonglued product, the largest quality control agency in the lumber industry gives assurance.
Vice President H. A. Roberts o{ the Western,W'ood Products Association stated : 'olumber bearing WW?A's Certified EndJoint CS-253 stamp is equivalent to, and is continuously graded and tested to be interchangeable with, non-glued lumber of the same grade.
ooln fact, a considerable safety factor is built into the test requirements. The average ultimate load value shall be at least 3.15 times the highest of the allowable bending or tension stress values assigned to the lumber grade.
"'End-jointed lumber," Roberts added, "has a fully waterproof glue-line, and it tends to be a straighter product. The same waterproof adhesives and strength factors are required as for structural laminated glued members produced under Commer. cial Standard 253 for wet use."
J. H. Baxter & Co. has been licensed
buildin g applications.
The Baxter firm will install facilities in Eugene, Oregon by mid-1970 for the Koppers-developed treating process.
Koppers ai,d Baxter said both firms will offer fire-protected rvood for exterior and interior use.
MAIIAGER of the Sacramento office and ryarehouse of Higgins Lumber Co., Harry S. Anthony has held post for six years, previously was with company nine years in San Francisco office. President of Sacramento Hoo-Hoo Club, he is the father of a Sacramento High School daughter and a son in Junior High. He skis with his family when business permits and weather invites.
Many hundreds of thousands of homes across the country . in all kinds of weather and temperature extremes owe their good looks and complete protection to exterior hardboard sidings by Masonite Corporation.
Builders prefer Masonite X-90 sidings because call backs are so rare. Custotner Satisfaction is built in at the factory. Only those woods that possess outstanding natural resistance to weather are used in the manufacture of Masonite X-90 exterior products.
There are Masonite exteriors for all building motifs, and to satisfy all tastes. smooth or textured surfaces; lap or panel and batten styles; vertical and horizontal treatments; primed, pre-stained or completely pre-finished in a variety of attractive colors.
With this kind of home builder appeal and home
buyer satisfaction built-in, Masonite siding products are truly designed for dealer profit and repeat sales. No hardboard manufacturer invests as much to support dealers than does Masonite Corporation. You can sell with confidence because our products are backed by the most dependable name in the business. Drop us a line, Masonite Corporation, Box 777, Chicago, I1l. 60606, Dept. W-3.
We'll be pleased to fill you in on allof our products, including Royalcote paneling and specialty products and accessories.
The principals o{ Summit Lumber Co., North Long Beach, Calif., have announced a new company now in operation, called Summit Co. of Liberia.
This new corporation will produce and supply building materials for low cost housing and will grow agriculture products such as ginger, pineapple and papaya for export markets.
The origins of trademarks and insignia are lost in antiquity. Armies of Alexander and the Caesars marched under signs and emblems. In more modern times trade took over. In the silvervaults of London, British silversmiths developed hallmarks as early as 1300. In the roaring and wild history of the American West, the cattle barons developed brands to identify their cattle on the open range.
Few trademarks in use can find a more romantic background than the Gilbreath Chemical Company's distinctive design. Interlocking o'Cs" or horseshoes, depending on the imagination of the viewer, the mark was developed in the middle of the last century by J. C. Gilbreath, grandfather of the president and owner of the comparry, Robert Gilbreath.
The grandfather, descendant of a long
line of Scots Americans, whose Highland antecedents fled Scotland when Bonny
Prince Charles was defeated by the English, ran cattle on the open ranges of Colorado near Monte Vista. In 188I he registered his brand with the Colorado Brand Authority in Denver. His son continued operating the cattle ranch and part of it remains in the family. Bob Gilbreath, when founding his company in San Francisco in 1936, took the old family cattle brand as his trademark and it continues to identify his chemical products today.
American Forest Products, TW&J div. was well represented at the four day meeting of the Northwest Hardwood Association held recently at Longview, Washington, by Dick Lambert, mgr. of the hardwood div., Cerritos, who was accompanied by Denny Curran and John Eckstein and Vernal Richardson of the Newark facility.
Harry Smith, secretary manager of the association, said he ooWas glad to see the hardwood mills working to maintain up to date quality control and that representatives from the state of Oregon and Washinston were also on hand to further look at and study the resources of alder and Pacific coast maple."
The association also plans to work with the National l[ood Pallet and Container Association to get alder written into the proper classification of hardwood pallets, the second largest market for hardwoods in the United States.
The next meeting of the Northwest Hardwood Association will be April t6-17 at the Bayshore Inn in Vancouver, B.C.
Companies that sell products directly to the construction industry have higher per sales costs than those which utilize distributors, dealers and agents it was revealed by a special survey by F. W. Dodge.
Cosls per sales call directly to the industry averaged $30, compared to $28.50 for companies selling through distributors, dealers and agents and $26 for companies using both methods. A wide range of conditions affect sales costs, and can cause them to differ even between two companies marketing similiar products, the study showed.
The following industry categories show the high, low and average per sales costs for their product lines. Lumber and wood products: low, wood preserving products, $13.86; high, veneer and plywood products, $I20; average per sales call cost for this industry, $30.30.
The recent National Association of Home Builders convention in Houston, Texas, discussed the combined effects of new lumber sizes, working stresses and required changes of design criteria as they relate to allowable spans for floor joists.
To clarify builder uncertainty regarding span changes resulting from these factors, it was recommended that representatives of the lumber manufacturing industry, retail dealers and home builders meet to study the problem.
NAHB also proposed a meeting with FHA, home builders, Truss Plate Institute, lumber manufacturers, and building code representatives to review present design criteria in terms of adjustments which would realistically provide the "greatest economies in structural lumber utilization." National Forest Products Assn. had earlier responded to a request from FHA to span data appropriate for such a meeting. The previous FHA agreement to eliminate the l0 psf deadload in computation of spans governed by deflection are expected to be considered at this meeting.
Eugene A. Hofsted, Arcata Redwood Co., has been re-elected president of the Redwood Region Conservation Council at their annual meeting.
James A. Hartley, Simpson Timber Co., was re-elected vp. Janies B. Keegan was elected treasurer, replacing C. Robert Barnum, who will remain on the board of directors.
Dr. Paul F. Brandwein, president of the Center of the Study of Instruction, San Francisco, spoke at the convention dinner. He warned that industry, all industry, will be increasingly attacked on at least 13 points by conservationists, and made a strong appeal for rationality, honesty, and compassion from both camps in the critical years ahead.
Total housing starts in California duling 1969 were I?3,000, according to estimates by Bank of America economists.
This represents an increase of 16 per'cent over the 149,000 starts in 1968 and 75 percent over the 99,000 starts in L967. Onlv 45 percent of the new units started in 1969 were single family ho*"s, compared to 56 percent in 1968.
The economists predict 130,000 housing starts in California in 1970, a 25 percent drop from 1969, with the share in single family units expected to dip as low as 30 percent of the total.
The bank cited four major factors contributing to the anticipated reduced housing activity: the slower rate of in-migration in recent years; rising land and construction costs; the expected slowdown in general economic activity, and the shortage of -ortgage credit.
It hcrppens q lot more olten thcrn you'd core to believe.
Lost yecn, 28,000 employees lost their lives in quto qccidents on crnd off the job.
Not to mention the mcrry thousctnds more who discdoled themselves. demolished compqny cqrs, missed critical meetings ond delcyed shipments.
It's simply no wcry to run cr business. lVhich is why you ought to moke it your business to sponsorthe Notionol Solety Council Defensive Driving Course.
And why such compcmies cs Notionol Ccsh Register, Oklohomq Gqs ond Electric ond the Hartlord Insurqnce Group hove made it their business to mqke sure their employees toke the course.
Especiclly employees who drive compqny cqrs.
Set up your own Defensive Driving Course for your employees. Mqke sure they toke it. You'll lind it's o good investment lor your own good investments. Send
Specictl Proiecte-Public lrlorrrqlion
Nctioncrl Sqlety Couacil 425 North Michigcn Ave., Chiccgo, Ill.608ll
Pleose mqil me full detcrils on the Defensive Driving Progrom.
Firra Name
Koppers Co., fnc. has developed a fire retardant wood stud that reduces sound transmis,$ion when used in wall partitions of hotelg motels, ofrces, hospitals and nursing hornes, schools and other buildings where noise levels may be of concern.
The new engineered product provides an air space within the stud to change the travel paths of sound, thereby reducing its decibel level.
Engineered studs differ from conventionaI V' x 3" or Z' x 4" structurals in that they are drilled for conduit, and have a lengthwise separation of 7/+u produced by sawing, with subsequent end reconnection. The fabricated units are then pressure-treated with "Non-Com" fire retardant chemicals. They are being produced at Koppers' Oroville, Calif., plant.
The first public demonstration of o'Structuralcomb," a revolutionary construction system, has been held before more than 200 representatives from government, the construction industry, labor and the new media.
In one hour's time, despite intermittent rain, a small crew of workmen, including two deaf mutes, raised approximately 20 percent of the wall area of a three bed-
room home totaling more than 1,(D0 sq. ft, on a precast concrete foundation.
The demonstration was Fponsored by Richwood lndustries Ltd. of Vancouver, B.C., Canada.
Richwood has arranged for two housing projects built of "Structuralcomb.'o One of I30 units will be built in Waco, Tex., and the other, of 126 units, will be constructed in Bakersfield, Calif.
The system employs o'sandwich" panels built of gypsum board outer layers and a kraft paper honeycomb center. The "Structuralcomb" system is designed to use the 4 x B' panels lor floors, walls and roofs in connection with traditional doors, windows and other hardware.
The result is claimed to be a structurally stronger house possessing good soundproofing and insulation qualities. The panels are resistant to fire, water, insects, and fungi. The system is expected to lower the cost of home construction by about one-third.
The l9th annual convention of the Woodwork Institute of Calif. will be held April 9-lI at the Erawan Garden Hotel in Palm Desert. The theme will be 'oSuccess in the'70s."
The keynote speaker will be Father G. F. Giambastiani, S.J., head of the Depart-
ment of Architecture, University of Bologng Italy. He is touring the United States by invitation of the State Department and the Ameriean Institute of Architects, con. ducting a study on the trends in American architecture contrasted with Italian architecture, and the efiects these trends will have on world culture during the '70s.
The second biennial W.I.C. golf tournament will be held April 10, at the world famous Indian Wells Country Club, adjacent to the hotel.
man who buys a wood preservative expects it to increalie the useful life of his wood to the MAXIMUM. He cannot do this unless you supply him with the very best that is available.
KENITE "9" is the best CLEAR that can be made.
Your supplier has them on hand
Jim Strait, Strait Door & Plywood, El Monte, Calif., recently visited the Bahamas and New Orleans on a business and pleasure trip he took with his wife Roberta.
Ilarvey B. Hof is now Utah area mgr. for Boise Cascade's building materials and services div. at Salt Lake City.
Bob Ifinson is Weyerhaeuser's new So. Calif. rep. for their Woodscape Light- ing system.
Lonnie Feigner is the new mgt. of Copeland's Madras, Ore., yard,
E. J. Gauthier, president of St. Malo Lumber, Oceanside, Calif., and Bill Meri-
deth, vp. and gen. mgr., broke ground recently on a new severn acre site after 24 years in the old location.
rililliam A. Franke has been named vp. and corporate counsel for Southwest Forest Industries.
John T. Moore has been promoted to western region mgr., bldg. products div. of Masonite Co"p., succeeding Tom J. Boucher, who is now sales mgr. of the industrial products div.
Glenn Chasteen, Koppers Co., Wilmington, Calif., has returned from a business trip to Phoenix, Ariz.
Jim S. McGahey is now mgr. of marketing services for the No. Calif, cement div. of Kaiser.
Bill Cowling, Jr., president of Dixlieline Lumber Co., San Diego, has been elected to the Young Presidents' Organiza-
tion, a group of chief executives who headed sizeable firms before becoming 40. Good going, Bill!
Irwin H. Goldenberg, president of the Goldenberg Plywood & Lumber Co., Los Angeles, plans a trip to Israel in May.
Gilbert G. Walter has joined the Calif. Redwood Association's technical staff.
Bryan Coker is the new sales rep. for Forest Fiber Products Co. in the Los Angeles area,
William E. Penoyar has been appointed mgr. of association relations for Weyerhaeuser's wood products gtoup.
Dave Lashley, Lashley Lumber, Inc., La Canada, Calif., and his wife Betty, are recovering from whip lash after their car was rear ended at a stop sign.
David Ai, president of City Mill Co., Ltd., Honolulu made a West Coast visit in mid-February.
Joe Tidwell heads up Inland Lumber Company's new Eugene, Oregon, buying office. He spent four years in sales and purchasing at fnland's main office in Colton, Calif.
George C. Flanagan has retired from Boise Cascade aftet a 40 year career as a business and civic leader.
Alex Chubak, Hallinan Mackin Lumber Co., Los Angeles, has been promoted to ql.
Gale Daugherty, sales mgr. of Simmons Hardwood, Montebello, Calif., is the proud papa of a baby boy, John David.
Phil Gilbert, mgr. of Coos Head Lumber & Plywood, Wilmington, Calif., recently had a surprise visit from his son Phil Jr., who is on duty with the Air Force in England.
Kris Durham, daughter of Leon Durham, Treated PoIe Builders, Ontario, Calif,, recently exchanged wedding vows with Bernard Dino Ortega. The couple plan to raise purebred cattle while continuing their veterinary studies at Mount San Antonio College.
Harold M. Frodsham, South Bay Redwood, Hawthorne, Calif., recently visited the Hawaiian Islands, rililliam S. 'Bill" Hart, western sales mgr., DaCor Miracle Brick, Los Angeles, has returned from a San Francisco sales trip.
Frank Ruggieri, owner of San Antonio Const. Co., recently spent a few days in L.A. before returning to his home office in Williams, Calif.
Richard Smooke, Roman Properties, Los Angeles, vacation skied at Mammoth Mountain,
Kay Kahus takes over the southwes,t territory as field services rep. for WWPA in June from Howard Hofmann who will then work out of Washington, D.C., for WWPA.
Ray Connolly, a member of the WBMA board, has been elected president of the Northwest Regional CoaI Dealers Assn. which covers Ore., Wash., Idaho, Nev, and Wyo.
Carl Poyner, U.S, Plywood, L.A., took a brief business trip to Hawaii.
R. Kirk Ewart is Boise Cascade's new administrative asst. for the timber & wood products group, Yern Gurnsey, vp., reveals.
George Sayegh has joined the hardwood sales sta.fr of American Forest Products at Cerritos, Calif.
Mike Kranda has joined the sales forre of Summit Lumber Co., No. Long Beach, Calif.
Weslern Lurnbcr ond Building Moteriolr IIERCHANTrArcH, t970
Bob Dickinson, Gold Rey Plywood, Beaverton, Ore., was visited by his brother, Bill, of Kodiak, Alaska.
Don Yoring of the Don Young Co., Yakima, Wash., attended the Westeni Building Material Assn's: annual show in Seattle.
Norm Guedon is now the asst. purchasing agent at Lumbermen's Mercantile, Fremont, California.
Stan Anderson, manager of the United Building Center yard in Billings, Mont., hosted the-regional managers' meeting for all .of United's yards in Montana, Colorado and Wyoming.
Yic Jones, mgr. of Boise Cascade's Yakima, Wash., distribution center participated in the WBMA annual convention in Seattle.
Joe Schram is handling the day-to-day activities for the Lumber Merchants Assn., pres. Duane Bennett reports. LMA is stiil seeking a permanent exec. vp. For the past 6 years, Joe is the one who has done such an excellent job on their PR and monthly Newsletter.
Russ Fritchey, Palm Ave. Lumber Co,, Alhambra, Calif., says business rir'as great in Jan., but tax time has slowed buyer activity.
Sam Hauert, president of the Arizona association and Frank Davis, sec-mgr., have been making a number of calls on the membership.
Shirley Marks, a blonde doll nicknamed ttSam" by former co-workers because of her knowledge of construction materials, is co-owner with her father Richard Frye, of Sam's Plywood & Lumber, newly opened in Walnut, Calif.
Horold L. Taylor has joined States Veneer' Eugene, Ore., aF a specialist in panel sales to mobile home mfgts, Harry Bremner, ex-lumberman bf Sacramento, Calif., has been named mgr. of the San Diego Chamber of Commerce's g:overnmental affairs dePt.
Frank Spangler, pres., Empire Building Material Co., Portland, Ore., was awarded the Oregon Building Congress's contractor-of-the-year award.
Don Muller has joined the sales stafr of Arthur A. Pozzi Co., Orange, Calif.
Charles P. Morrigs has been named asst. mgr. of particleboard sales for Southwest Forest Industries, Phoenix, Ariz., reports E. L. Quirk, vp., wood products sales.
'William II. Slemp, Jr., has been elected president of Speedspace Corp., Santa Rosa, Calif.; a subsidiary of Potlatch Forests. Slemp was vp. - sales and marketing at Potlatch.
Frank G. Bruneau has been named product mgr. - molding for Evans Products Co.'S western div., prefinishing group.
John Lung W'en joined Empire Metal Products Corp,, Gardena, Calif., as controller, reports David E. Stewart, pres.
Jim Augustine has joined the sales organization of Reel Lumber Service, Los Angeles.
Ifarold C. Ellicott, Georgia-Pacific Corp., has been appointed chairman of the steering committee of the American Wood Council. He replaces Allen MacKenzie, U.S. Plywood-Champion Papers, fnc.
Joseph Grevey, president of Duke City Lumber in Albuquerque, N.M., has had installed an extensive new system to control air pollution.
Darrel Tlalker has joined the sales stafr of Borg Warner's fngersol-Humphries div., Torrance,. Calif., for southern Calif. Rl Pachacki, ex-Western States Sales Co., represents the line in northern Calif. and Nevada.
Jim Moore, Sun Lumber Co., San Pedro, Calif., has been transferred frob out. side sales to timber sales.
Glenn Chasteen, Koppers Co., Wilmington, Calif., is recovering from a broken ankle as a result of a recent injury.
Craig Coleman, son of Ken Coleman, Extrom Plywood, Los Angeles, has recently completed training at the Army Microwave School and is' eing sent to Vietnam.
Dick Freeman of So-Cal Commercial Steel, Los Angeles, recently,returned from a South African vacation. Bill Birnkrant has joined the sales side of So-CaI.
Tillie Miller of Plywood Manufacturing, Torrance, Calif., has returned from a recent National Hoo-Hoo-Ette board meeting in Burlingame.
Al Capuchino is now the new planner for Larson Mfg. Co., Inc. of Santa Clara, Calif., according to president and genmgr. Murray Studley.
Sallye Bissell, Yaeger & Kirk Lumber Co., Santa Clara, Calif., retires mid-month after many years in the business.
Kerry Goard, yard mgr. for Chan Sorenson's Midland, Inc., Baker, Montana, is still operating in temporary quarters after their recent fire. Holmes
Leonard K. Floan, corporate vtr1,, wood products group, Potlatch Forests, has been named a senior vp,
A T OUR recent big Annual Western Ex/ r position held in Seatde we again have elected a strong slate of new officers and directors to the 1970-197I term. (See pages 6 and 7 of this issue.)
Our new president is personable Cameron Kyle, Portland Road Lumber Yard in Salem, Oregon. Providing strong support for our new president are first v.p. A. H. o'Ike" Parker of Parker Lumber Co* Bremerton, W'ash., and Bert Kinzig, Holbrook Lumber Co. in Scapoose, Ore., our new second v.p.
The new executive committeeman is Robert E. Bush, Bayview Lumber Co., El. D&, Wash. New dealer-director to NLBMD,A. is W. F. Scharpf, Scharpf's Twin Oaks Builders Supply Co., Albany, Ore.
Directors-atlarge (l year) are C. Ray Laughlin, Suburban Lumber Co., Aloha, Ore.; Curtiss Kehoe, Lumbermen's of
Lynnwood Inc., Lynwood, Wash., and Jerry Williamq Valley Best'Way Building Supply Inc., Spokane, Wash.
The following are district directors where the district did not nominate and elect their own (3 years): IDAHOz Ontario, Rex Sorick, Capital Lumber Co., Emmett. OREGON : Grants Pass'Medford, Charles J. Kudlac, Valley Lumber Co., Grants Pass. WASHINGTON: EverettLynnwood, Dale Lawrence, Stowell Lumber Co,, Everett; Tacoma, Herman Kleiner. Model Lumber & Hardware Co., Tacoma; Moses Lake, Harold Beckemeier, Quincy Lumber Co, Quincy; TriCity, Joe Vincent, Richland Lumber Co., Inc., Richland; Walla Walla, Robert Brinker, Brinker Bros. Lumber & Hardware Co., Milton-Freewater, Ore.
The following districts elected directors for 3 years: OREGON: Roseburg, Del B. Blanchard, Del's Building Supply, Myrtle Creek; Klamath Falls, Don Ferguson, Swan Lake Moulding Co., Klamath Falls; LaGrande, Ray H. Connolly, Snyder Lumber Co., Inc., Enterprise.
Our sincere thanks to helped us grow. And our kept us on our toes.
The WBMA nominating committeo is composed of Homer W. Greer, Ray C. Blackstock, Jo-es C. Hayeso Ansel E. Hy. land and W. Stewart Orr.
Our thanks to the following companies who donated exhibitor prizes at the 67th Annual: A]lis Chalmers, Howard Manufac' turing Co., Lakewood Supply Co., Palmer G. Lewis Co., Marrufacturers Northwest' Pacific, Olympic Stain, Sakrete of the Pacific Northwest, Schlage Lock Co., Simp' son Timber Co., Warp Bros. and Wilhold Glues.
Next year's Western Annual will be held in Portland, Oregon.
Despite a drop in 1969 productior4 the plywood industry may reach a record of l5.B billion sq. ft. sales total in 1970. This prediction is part of a five-year forecast released recently by the market research department of the American Plywood Association.
Steady increases in sales are predicted for the rest of the five-year period-l7.2 billion feet in I97l; I8.2 in 1972, and 18.9 in 1973. The 1969 total was an estimated 14.5 billion feet-down 2 percent from 1968.
ouf many customefs who have spirited competition who have
\ffITH Spring upon us once again. there YY is the usual flurry of activity leading up to LMA's annual convention. This year will mark the 30th such event and it will be held at Monterey, April 26-28. Naturally, you are invited!*
DUANE BENNETT president of the Lumber Merchqnts Associqtion of Northern Colifornio 4546 El Comlno Rsl, Sulte 0 Los Aftos, Calll.94U22 l4t5l 941-1617From time to time, you have probably been told by a member of the Lumber Merchants Association that the association has been most helpful over the years. Perhaps for one reason or'another you just listened, but did little more about it.
I'd like to take this opportunity to extend a personal invitation to attend the 30th annual convention so that you can see first-hand what our association has to ofier. We believe that once you have had such an opportunuity that you will join with us in making tMA even more active and profitable for its membership.
our convention isn't "n;, ;t; it isn't all work either. It's a combination of the two, plus good fellowship with dealers and suppliers in a relaxed atmosphere. There are few more beautiful spots than the Monterey Peninsula and the weatherman has promised us excellent weather,
This year's program is being arranged by chairman Don McCann as well as other committee chairmen who always pitch in when some help is needed. The program will include education, golf, association reports, entertainment, relaxation and an excellent opportunity to meet with old friends and make new ones. Naturally, the wives are invited and they always help us to make this the leading event of the year for our association.
If you have read this far you may be asking yourself, why does Bennett want me to come from Montana, Arizona, the Northwest or even southern California? Certainly he knows that we have our own association.
Yes, that's so and they are fine ones, but still the welcome mat is out and you will find a most delightful group of people in northern California who are most interested in the future of the buildins materials industry. You are part of this industry and together wi might just come up with some important new ideas that will work any place in the West.
If you would like more information on our convention, please tlrop me a line at the above address.-See you at Monterey!
The wholesale distribution industry ended 1969 with record sales according to the National Association of Wholesalers. Merchant wholesaler,distributor sales will exceed $238 billion, an increase of 8/o above sales for 1968,'NAW says.
to more qnd more Cqlifornio deolers ond distributors. For yeor oround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.
Old Growth Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon
Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon
Hemlock Dimension from Westport Lumber Co., Westport, Oregon
Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.
Now, over 5,000,000 feet of dimension lumber and studs monthly . . manufactured especially for Southern California construction needs.
Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or ?88-0844.
Southern California Representative for
& RUSSELL, Inc.
General Offices: Portland, Oregon 97201
SHASTA-CASCADE (Continu,eil lrom Page 8)
Oregon; Bob Johnson, Ramses 60; Jack Mitchell, past vp.; Al Kerper, vice-president; Bill Berry, club president; Charles Fox, Rogue Valley Club president, Medford, Oregon. Visitors came from California, New Mexico, New Jersey, and 23 from Oregon.
New kittens are: Daniel A. Hanley, Harold Ralph Kyler, James L. Dixon, James
Swanson, Ivan Junior Sanford, F. Glen Breedlove, George Henry Carey, Donald P. Brosnan, Bruce Lec Wendt, Curtis J. Ryan, Gerald Kenneth Richter, and Roy Donald Merical.
James Jeff Emmons, Glenn H. McDon' ald, Delbert Girshem Shedd, Bill C. Bengts' son, Robert Harold Sell, Ross Ensworth, Martin Earl Kaupanger, Donald Joseph Lewis, John B. Brosnan, Gene Laurel Sjo' strand and Kenneth Ray Morphew.
FOR PROMPT, EFFICIENT SERVICE CAL[:
Mymond 3-1147
RAymond 3-2746
PArkview l-758O
SPTIT PRODUCTS
los Angeles lCL Yord
o Dry Aye & Btr
o Fence Moteriqls
Wc:icm Lumbcr ond Bulldtng Mcrtcriols ,IiERCHANT
Reinstatements: Joe Ainsworth, Robert
E. Fehly, Alfred Justin O'Brien, Robert
R. Blumenstein and Willard Alexander Bartram.
Members degree team were Bill Berry, Virgil Mastelotto, Lee Deering, Joe Der' rah, Carl Thomsen, Al Kerper, Brad Broy' les, Roy Dunbar and George Sisterhenm. Assistants were Les Cody, Fred Haynes, Bob Korn, Tim illclndoo, John Nelson and I)ave Schaller.
DIRECT RAIL or TRUCK & TRAILER SHIPMENTS
Green Commons, Dry Uppers
Lorge Timbers ond Wide Sizes
Our Speciclty
I United staff of veteran lumbermen experienced in handling the requirements of the retail dealer
United in their effort to provide prompt, efficient service on wholesalesl6ers frgm gur
United inventory of prime softwogd hmber maintained with the retail deale/s needs in mind.
MBMDA members in attendance at the recent Seattle convention of W'estern Building Material Association included: Chan Sorenson, Midland, Inc., Miles City; Roger Walsh, Walsh.Anderson Lumber, Gt. Falls; Fred Robinson, Brooks Robinson and Rudy Harms, Grogan-Robinson Lumber, Gt. Falls; MBMDA president Emmett R. Madden, Miles Lumber, Livingston; Virl Wright, Empire Building Materials, Inc., Bozeman; and Al Kind, Linder-Kind Lumber, Helena.
New personalities on the Montana scene: Terry Soine, Billings, for Mason-
ite Corp.; Leon Lowe, Billings, for GAF Corp.; Dean Barney, Bozeman, representing Lumbermen's Underwriting Alliance; Bud Barker, Bozeman, for Empire Building Materials, [nc. I Charles Niswanger, Gt. Falls, for Georgia-Pacific Corp.; Harry Bass, traveling out of Billings for Kaiser Cement & Gypsum; Dan Larson, working this area for St. Regis Paper out of Denver; and Ralph West, Billings, for Boise Cascade Corp.
The roster of MBMDA associate members for 1970 has expanded materially during the past month. Renewals have been received from: Andersen Corp.; St. Regis Paper Co.; GAF Corp.; Plywood Distributors, Spokane; Ideal Cement Co.;
Weiser Lock Co.; E. R. Young Co., Billings; Georgia-Pacific Corp., Billings; Vince Davies, Gig Harbor, Wash.; Empire Building Materials Inc., Bozemanl L. A. Hamilton Lumber Co., Missoula; Kyle-Davis Co., Missoula; John Hawkins Lumber Co., Billings; Kalispell Lumber Co., Kalispell; Lumber Yard Supply Co., Gt. Falls; Masonite Corp. i Hellgate In. dustries, Inc., Missoula; Yellowstone Lumber Co., Miles City; The Ceco Corp.; TriJack Mfg. Co., Billings; and Georgia-Pacific, Gt. Falls. Sincere appreciation of the membership is relayed to these good friends for their continued interest and support.
For furtl-rer augmenting the list of as- .t sociate members, we extend the hand of .; welcome to these new members: Simpson n Timber Co.; Van-Evan Co., Missoula; j Timberweld Mfg. Co., Billings; Michotte il Distributing Corp., Billings; Morris Ru. .l dio, Billings; Montana Mercantile Co., 1, Missoula; Hansen-Kinney Co., Gt. Falls; and Lloyd A. Fry Roofing Co.
rf\HE ASSOCIATION'S annual I tion time is approaching. It held May 7, 8, g at the Pioneer
convenwill be International Hotel in Tucson.
The convention committee, chairmaned by Jim Barlow, manager of O'MalleY's contractor and industrial yard in Tucson, chose as this year's rheme "The Challenge ol the 70's."
A fine group of speakers is lined up to talk on subjects that tie into our 1970 theme.
Don Thoren, a management consultant from Scottsdale, will serve as keynoter. James C. Hayes, formerly of Boise Cascade Corp., Boise, Idaho and Ross Kincaid, exec. vp. of the Western Building Material Association will conduct a seminar on "Capital Management."
John Drum, vp.merchandising for Wickes, will discuss "Consumer Merchandising." Virgil Hunt, director of mark-
eting & planning, The O'Malley Companies, will moderate a panel discussion, "Consumer Business: How do you get your share of it".
The grand finale will be the annual banquet where visiting Russian Delegate Gyorgi Veliskosky will discuss Communism vs. Democracy.
A full slate of social events are planned and also the annual lumbermen's golf tournament will be held on opening day.
A complete rundown on the convention will appear in The Xlerchant Magazine's Aprilissue.
Farmers Building Material Co., Mesa is a new member. Bisbee Lumber Co., Bisbee is also a new member.
James Brewer is the first recipient of a $150 scholarship given by Phoenix HooHoo Club #72 lor the association's build' ing material merchandising management course now in progress at Phoenix Colleee.
Jim is enrolled in the course and also works in our industry, being employed by Ponderosa Lumber Co., Scottsdale.
One of the most satisfying things that I have been involved in is the building materials course our association is con' ducting at the Phoenix College evening division.
.W.e have 39 students enrolled and it is growing to be a very popular course. Sixteen {irms are represented in the course. Our instructors are of high calibre and the student's comments to me have been nothing but high praise. The course continues for 16 sessions until May 26.
We intend to broaden the course next ycar into other areas of our state.
Max Barnette has joined South Bay Redwood Co. as vice presiden! according to Harold M. Frodsham, chairman of the board. Barnette previously had been vice president and general manager at [ndependent Building Materials Co., No. Long Beach, Calif. He has extensive experience in the redwood business.
South Bay is shortly to open a modern, new 22 acre redwood distribution yard in Orange, Calif. The yard will be one of the biggest and most efficient in the country'
A 64-page, full color catalog of Trowel Trad,ea ?ools published by the Goldblatt Tool Co., is a "how to do it" manual for building men as well as the most complete reference volume for both traditional and new tools for the trowel tradesman. The catalog illustrates and describes over 1200 tools for builders.
WRITE: The Merchant Magazine, 673 So. Lake Ave., Pasadena, Calif. 91101.
An 8-page foldout, 3lz" x 6%" illustrated catalog describing a line of 7 scotch-grip water - dispersed, non - flammable adhesives for a variety of bonding applications is now available from the3M Company. The catalog features the newest adhesive in the line, scotch-grip industrial adhesive 42L3.
WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
An ultra-modern school built in qbadrangles and utilizing "teaching patios" between wings of the quads is featured in a Potlatch Forests, Inc. Newsbri.ef, available free. The school's six quadrangles flank a central concourse housing offices, library, cafetorium and special educational facilities.
To counteract the "institutional look," the architect specified laminated wood as the basic building material.
TilRITE: The Merchant Magazime, 573 So. Lake Ave., Pasadena, Calif. 91101.
The 1970, 64 page Aurora leasing catalog comes with descriptive product inforsration and specifications, with total monthly lease price schedules. Every possible item necessary for a productive ofrce environment is included: chairs, cabinets, files, tables and other related items.
WRITE: The Merchant Magazine, 673 So. Lake Ave., I'asadena, Calif. 91101.
Aluminized gteel strand, combining the strength of high
carbon steel with the corr_osion BUilding SyStemS Assn. product grades is offered resistance of aluminum, is,de- nrnritrtt" from Star Manu_ by Georgia-Pacific Corp. Speciscribed in a four - pqcg product fJ;;;; 4". is the 19?0 tech- fications and characteristics of data bgoklet published., by ,i""i-a-.-tr-trochure listing de- each individual- grade are exUnion Wire Bope. The,li-tgra- Irif"a-a".ig" and constru'ction plained_ and illustrated. Recture features a mechanical art.-""-St-rr's line of compu- ommended end uses give conproperties chart, analyzi"q _tl? ;; d";ig""a steel building s-ys- sumer or builder a better unaluminum coated stee,l s":19 a;-, - f;; lumber yards- and derstanding of properties and available in nominal diameters *r""fro"ring facilities and mill- characteristics permitted withf.rom 7 /32 to Lr/*". work planti. Covering data on in each redwood grade.
WRITE: The Merchant MaBa- ;;;; th;; 2100 buildins de_
WRITE: The Merchant Magazine, 573-,So. Lake Ave., Pasa- .iS"., ih" brochure inclu4]es il- zine, 573 So. Lake Ave., Pasadena, Calif. 91101. luitrations on g structural sys- dena, ,Calif. 91101. tems, 6 integrated wall systems, New courses ;;;"Jtoo items and trim svs- Join Us promotion
Five new programmed in- WRITE: The Merchant Maga- A publication describes prostruction courses on powered zine, 573 So. Lake Ave., Pasa- motional activiti'es, office facillift trucks have been added to dena, Calif. 91101. ities, and services offered by Du Pont's industrial training the Hardwood Plywood Manu-
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Four-page color brochure ing of commercial standards, shows 16 colors and patterns public relations, and building code activities. of Rovaltile panels, -:yt:1": ExhibirHouse
yRITE: The Merchant Maga;i#J.'t ?flI" it::iil-"tilt.i"":
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WRITE: 1'1r" 14"".6"1'"Iinl'-"- ings helped in planning the zine, 5?3 so. Lake ""::Y::x:
dena, ,Calif. 91101. by Dickson & Dickson, Archi-
nounced bv the Watts Div. of tects, and the computed graph- Lewis Business Forms' Inc' Adshorpen
The carborundum 9g. an- r"g"-lt la.rchitecture and ur- stock forms for general busnounces s Hou; To Sharpen xJ- pr.--;--- iness, the 19?0 edition has brochure that includes tlh.F: "tidie$tlffie Merchant Maga- been expanded by the introductions and detailed instructions ,i"u,-llZ^i3o. Lake Ave., pasa- tion of many new items. on the correct w&y to sharpen a""J. C"fU. SffOf.
WRITE: The Merchant MagakniVes, lawn mowers, and zine, 573 So. Lake Ave', Pasavariety of household tools. - dena, 'Calif. 91101.
wnitu: The Merchant Maga- Acoustiool Products zine,573 So, Lake Ave., Pasa- Three acoustical treatment dena, ,Calif. 9u01. folders depictins products for Urbon Upgroding commercial building interiors Urban Proiection, a 27-min^ .r. r r r . ane available from Conwed ute color film that shows how Lelllng EooK|€t Corp. The literature pieces fea- a communitjr can upgrade its A ceiling booklet is offered ture Conwed rock faee ceilingcentral area through longfree by Boise Cascade. The col- panels, movable walls and range planning, has been or,8\$" x 11" booklet shows all semi-concealed ceiling panels. shown to 12,003 persons in 193 three styles ceiling tile, WRITE: The Merchant Maga- groups in its two years, !e Beam-Line systems and grid zine, 573'So. Lake Ave., Pasa- ports 'Western Wood Products ceiling panels. The booklet dena, Calif. 91101. Assn. Any building industry or gives easy step-by-step instruc- civic organization may book the tions for installing the ^^tlrndd film.
rilRrTE: The Merchant Magazine,678 So. Lake Ave., Pasb- A color chart demonstrating zine,678 So. Lake Ave., Pasadena, rCalif. 91101. all gix California Redwood dena, Oalif. 91101.
rilRrTE: The MJrchan; ti;i;ff Redwood Grqde Chort
Wider v-grooves characterize Dimension V, a paneling design from Georgia-Pacific Corp.
Dorfile Manufacturing Co. introduced a shelving package in the Mediterranean mood. In the form of a moulded pilaster which forms a border around the wall standard, it is a reproduction of a beautiful and ancient wood carving by an Italian master, Its ebony black finish is permanent and won't scratch or chip, is impervious to household stains and cleaning agents. The pilaster is made in one-foot modules. The same fasteners which hold the standard to the wall also fasten the pilasters.
Dorfile Mediterranean is provided in a kit consisting of three Spanish Oak shelves, wall standards and brackets in charcoal finish, and the pilaster. An assortment ofrered to dealers includes a free floor display. The Mediterranean style pilasters are packaged ten to a carton.
WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.
Modular Concepts, Inc. announced paintfinish paperbacked plywood panels for interiors of walls and roof-ceiling assemblies.
The off-white paper finish allows builders to tape joints and paint interior walls and ceilings in the same manner as finishing gypsum wallboard. Exterior-interior panels, fully - insulated and structural, are avail-
The wider (one-half inch) black grooves create a planking effect designed to en-
The random v-grooves may be stacked and matched without extra fitting. The Iook is available for less than $30 for a 12'by 8'wall.
Dimension V panels are protected with G-P's acryglas finish and are covered by the manufacturer's paneling guarantee.
hance the natural wood look of free style decorating. A contemporary wall surface, G-P's newest line of paneling adds appeal to any room. Dimension V transforms monotonous walls into gracious backgrounds.
Panels are available in hardwood species of walnut, birch and oak plus three textured Brasilia panels-driftwood, midnite and suntan.
WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
able in redvr.'ood plywood, resa\r'n plyu-ood, texture 1-11, cedar plywood, or Douglas fir plywood lvhich can be stained or spray- paint-finisherl u'ith a stucco appear.anee.
The interior panels also are available in a variety of linishes.
WRITE: The Melchant Magazine, 5?il So. Lake Ave., Pasadena, Calif. 91101.
Roberto Tacchi, a u'oori craftsman from Italy now practicing in Seattle, handcarvetl three special dool designs for Simpson Timber Co. last year. Simpson found the demand fol the neu. door series to be tremendous. Consequently, Simpson commissioned Tacchi to do another series of three, known as the International series.
The Flolence-born artist is the seventh generation of his family to practice rvood carving. He u'as trained at the Institute of
There is a difrerence though, Tacchi points out, rl'hen doing carvings that u'ill be massetl produced. There isa constant a\\:areness of the capabilities of the machines that will eventually reproduce the design. It becomes a matter of aesthetics and of mechanics.
The ne*' doors for Simnson are called the Aztec. the Concord, anrl the Tangier.
WIiITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena. Caiif. 91101.
For further informotion on oll New Products ond New Literqture, write The Merchont Mogozine, 573 So. Loke Ave., Posodeno, Colif. 9l l0l. Pleose mention issue dote ond poge number so we con process your request fosterl
Engineer's 'n'ork paper, for sketching antl calculation, in the r""'ork paper plice range, is available from Ross-Martin Co.
The 4 x 4 squares to the inch grids are printeti in non-reproducing blue ink on 20 pound number 1 bond x'ith a u'riting surface suiterl to pencil or pen anrl ink. There are no accented lines on the grid form so that the grid can be adapted to many scales. The forms are punched for 3 ring binder and bound in pads of 50 sheets. Net prices are 361 per pa<l in 100 pad lots and drop to 31qi per pad in 1,000 pad lots.
Samples of the forms are offered and w.ill be sent upon request.
WRITII: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.
Fine Arts in Florence anrl Beaux Arts in Paris, and then studied under Hans Riezeler, one of Germany's most highly regarded rvood artisans.
On the Simpsorl door designs, Tacchi began u'ith pencil sketches. From the paper he transferred them to the wood and began the actual carving.
Orline Products announced a casual user chain saw featuring automatic oiling at a suggested list of 9114.95. The new mustans morlel 149 pror-irles constant lubrication of bar and chain, automatically. Previously this feature u'as found only on saws in the
close-to-$200-price bracket. The Mustang 149 features a larger air filter to keep the engine cooler and runninE cleaner.
Like the previous sas's offered by Orline, the Mustang 149 is gear driven an<l super lightiveight. With a 14" bar and chain, the Mustang 149 rveighs 70lz lbs.
It is a light'w.eight gear-driven chain sarv. Traditionally, gear-driven saws have been confined to the heavier and mole expensive professional units u'here longer bar and chain life *'ere lequired. Orline offers a gear-drir.en unit in the ultra lightrveight field.
WITITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
A security lock control for dools equipped 'rvith electlic release units is malketed by S & S Key Co. Named the SeCon lock, the lemotely located control is activated by a key and incolporates a time-delayed action so that the lock 'w'ill not only be open, but lemain open fol a short, pre-set period of time. The control can be incolporated in new construction, but is also adaptable to existing door systems.
The lock incorporates an adjustable timedelay unit, rl'hich can be set to hold a cir.-
MEET SOUTH BAY RED
"lt uson't be long nou) until our nera, complete 22 acre mill and storage yard wiII be read,y to serae you!"
DEPENDABLE DELIVERY
cuit closed for up to 20 seconds. The locks can operate with a bttzzing sound, silent or semi-silent.
The key control can be installed immediately next to the door or a few feet away, and can be mortised or sudace mounted. It operates with standard-diameter cylinders, and can be adjuste'd to a given keying program.
SeCon locks are furnished in kits for tamper-proof installation. Anodized aluminum face plates are furnished for mortised mounting; for sur{ace mounting controls are housed in heavy-gauge steel and have a dull chrome face plate.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Forever Yours, tip sheared polyester carpet from Hardwick & Magee Co., is designed in contemporary muted carved pattern.
Available in both 12' and 15' width, the carpet will be marketed in 10 decorator colors: Hacunda red, willow green, russet gold, mellow gold, golden bronze, wedgewood blue, dark avocado, cooper red, misty green and tulip yellow, 98.95 a sq. yd. retail.
WRITE: The Merchant Magazine,573 So. Lake Ave,, Pasadena, Calif. 91101.
A line of bark products designed for the 'do-it-yourselfer" has been introduced by the R. F. Nikkel Lumber Co.
The new bark line is being marketed under "Nikkel-Bark" and "Nikkel-Mulch"
brand names and is packaged in 3 cubic foot poly-bags designed to attract and appeal to the female consumer.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
lumber Moisture Tester
Tmi-Hart moisture meter was designed to give moisture readings of lumber, solid stock, timbers and the inner portion of plywood, thin veneer and other wood products.
indication of the wetness of the wettest spot is indicated.
The meter contains a series of standards matched to figures of the Forest Products Laboratories and is calibrated for twentythree commercial species of wood.
Model L-436, 9" x 51/2" x 4", weight 5 lbs., is furnished with batteries, hammer-extractor-electrode, carrying case and strap. Additional accessories such as deep-read contractors for timbers, plier-type contractors for thin veneer, ten-pin veneer and plywood contractors for all stock less than 3/16" in thickness are available.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Two 30" electric ranges being premiera by Monarch are designed to provide homemakers with a "built-in" look, minus the customary cost of installation.
Monarch models SCEA and SABA both have a low profiIe mantel back, which combined with overall square comer range styl- ing, achieves blending of a free-standing range with the kitchen cabinets surrounding it.
The 7,548 cubic inch oven has removable "Vitrifused"@ glass-lined sides. All customers do is slip them out, sponge, and slide them back in, in a jiffy. Model SCEA has an automatic clock timer.
WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.
Reads moisture content
Moisture content pelcentage is engraved on the instrument panel. True moisture content, irrespective of gradient as well as
A vinyl film vapor barrier called UltrafilmTM, introduced by Stauffer Chemical Co.,
itARcH, t970
has been rated the lowest smoke generator of any industrial facing now on the market, according to combustion tests conducted by Underwriters' Labs., Inc.
Laminated to fiber glass batting, Ultrafilm forms the interior surface of insulating material used in pre-engineered metal buildings. The vapcr barrier prevents moisture from seeping into the insulating material and reducing its efficiency.
Besides its low rate of smoke generation, Ultrafilm has a low flame spread rating of 15 and a low propagation factor with no burning riroplets that would spread fire.
Ultrafilm performs well at low temperatures and, because of its layflat, can be faced more easily. Laminators can run their facing equipment at much higher speed with virtually no wrinkling of the film.
It is available in white, grey and green in widths of 40, 52, and, 76".
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Place 'n Press excelon self-adhering floor tile, for do-it-yourself installation, is distributed by Armstrong Cork Co.
The product features pressure-sensitive adhesive on the back of each tile that eliminates the need for spreading adhesive during installation, The latex-type adhesive will bond firmly to any smooth surface floor, allowing the use of Place 'n Press directllr over existing floors.
Thr tile is available in smooth surface, emhr ssed, and wood grain designs in
12 x 12" , 1 /16" gauge size. It is sold in packages of nine tiles, and retails for approx. $3.25 to $3.50 per pack.
WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
Roof Protection
Stankote heavy duty roofcoating is introduced by Standard Coatings & Chemicals. The formula is composed of refined asphalts, Canadian asbestos fibre and sol.vents which form a heavy coating: on roof surfaces.
Stankote meets ol exceeds three government specifications. It comes ready to use and is applied by brush, roller or spray.
WRITE: The Merchant Magazine, 573 So. Lake Ave.. Pasadena. Calif. 91101.
NON FAN LETTER
The lollowing letter was oiginally sent to President Ni,xon. The Carlou Compny is a manufacturer and, jobber ol d,oors -Edinr. President Richard M. Nixon
The White House Washington 25, D.C.
My dear Mr. President: If you really mean what you say about there being a crisis in the home construction industry, a need for lower interest rates
for home buyers and an actual desire- that construction increase, you need NOT WAIT for Dr. Burns, The Federal Reserve Board, David Kennedy, or anybody else. You give the appearance on TV, etc. that you are being told what to do and that your hands are tied. There is even a cliche in our industry among distressed businessmen that 'I told you not to vote for Nixon!"
All you need to do is "sug- gest" to the Congress that the government will not only have the FHA guaranty home loans, but will also make direct loans to qualified citizens at low interest rates.
This has a precedent. You will
Salesmen for DOORS lNC. initiate a rack program with dealers and customers. Following salesmen's calls, the new van service arrives regularly to maintain the racks. Items carried by the van include a full line of specialties: plant-ons, sculptured legs, finials, spindles, posts, as well as stocks of adhesives, vinyl outside carpeting and filigree hardboard and compohentsl Let us bring this efficient, new service to you.
recall the GI life insurance policies during the last two wars. The government had to issue the policies, because the private insurance industry was afraid of the risks!
If you made the above t'suggestion," it might be called communism, socialism, Nixonism, or something else. However, I thinkthat overnight, banks, insurance companies, money-managers, etc. would somehow discover sources of money at favorable rates. If not, then direct government action is a necessity! Your 'rsugges- tion" would be a mandate.
I think we have waited too long. Many businesses in our line have become bankrupt. This weither-proof.
is nothing, however, if we fail to build and rioting results. The low income minority families in the areas near my plants are on the "razor's edgel" we must build homes quickly to alleviate the situation.
Yours truly, Jack Carlow Ca,rlow
Also nowproducing kiln dried meranti, a product of Malaya. random length drawer sides and other furniture products
P.O.Box 717-1144 Mines Ave. Montebello, Colifornia 9O54O
(2r31 685404r
(Continued, lrom Page 7)
hibitors briefed dealers on new products and services available. The Western Roundup Mixer, in the nifty, new, circular Washington Plaza Hotel, completed the get-acquainted procedure.
Exhibit-inspection filled Saturday morning, prefacing a fascinating talk after the day's luncheon by Dr. Dean D. Miller, president of American Physical Fitness and the man who developed the exercise devices and programs for America's astronauts.
A panel discussion later that afternoon, moderated by Lenn Width (complete with Tam) heard reports from three ladies who had taken $50 each and had comparisonshopped the nearly 60 yards in the Puget Sound area in Washington.
Arlene Haaven observed she often felt she was invading a man's domain, that too often signs were inappropriate (Christmas sales signs still up in July), that landscaping was untouched since first planted and that it was not always possible to know where to go to get waited on. Establish rapport with women customers, she counseled, by prominently displaying something that most women know, such as contact paper. Don't use the jargon of the business, it doesn't impress, only baf-
Since l90l
P.O. Box 7061
176O Solono Avenue Berkeley, Colifornio 94717 14151 527-3661
fles today's small customer, who might be tomorrow's big ticket sale.
Can you direct someone to your yard on the telephone, she asked, adding, would you deliver a long piece of lumber selling for $5 ? Vhat should the dealer do if a display is knocked over?
These fresh and very valid points of view were continued by the second panelist, Charlotte l{ill, who observed that poor lighting can make a clean yard look shabby. She admiued she didn't know yards could mix paint to match and doubted that enough women did.
Estimates written out on the scratch pads provided by the dealer's supplier should include the dealer's name. telephone number and tax and delivery charges if any. Clerks who had experience in what she was interested in were usually very helpful, she said, but too often clerks displayed amazingly little product knowledge.
All the panelists stressed that product knowledge and attitude are among the most important things a non-mass merchandiser can use to compete with the big operations.
Janice Cramp faulted yards for having parking areas and store hours that were not clear to the uninitiated. Neatness was most noticeable in non-WBMA chain stores. Too manv vards had clerks whose
clothes u'ere either sloppy or dirty or both. She said that supplying facts was the most important thing in getting her to return to the store as a customer. If the service was outstanding, she said, it can overcome a poor store.
Generally the three believed store exteriors were good, though big clear signs as to parking and what products were for sale would be most helpful. Lots of interior signs are helpful, though interior window signs sometimes presented a scat' tered appearance. Chain stores had poor help, but balanced it with well-lighted interiors, piece-pricing and good arrangement. Housekeeping elsewhere varied con' considerably, but generally was good. WBMA member yards were encouraged to push more self-service.
Most first contacts come via telephone and alert yards should make every efiort to communicate efiectively on the tele' phone, the girls said.
The panelists agreed that more use of women clerks would be helpful to most yards as the women often displayed an en' thusiasm lacking in the male clerks.
A{ter that deluge of what sounded to many observers like the most amount of good advice in the shortest space of time that they had heard lately, the convention collectively ended on a fun note at the big annual climax dinner.
Posltlons wanted 25l a word, minlmum 22 words (22 words : 85.50). All others 35. a word, min. 20 words (20 words : s7.00). Phone number counts as one word. Boxed ads S1 extra. Fancy headline or borders $2 extra. Box numbered ads add $1.
ADITINISTRATIVE POSITION wanted. MANager or assistant mgr., prefer retail lumber operation. Wide executlve background. WiIl relocate anwhere. Resume on request. Robert Nunnally, telephone (714) 538-5990, (?14) 635392O or (714) 338-2129.
SA[ESMAN-Wholesale lumber and plywood, all species, also industrial stock. Prefer central and northern California. Presently employed, desire change. Address reply to box 26 c/o The Merchant Magazine.
RDTAIL lIIANAGER or assistant manager. 10 years lumber merchandislng and lite construction experience. Bondable, non-drinker, resourceful, college, age 43. Trained in credit administration. Prefer Bay Area. Presently em- ployed in another field. Inquiries will be promptly answered. (415) 845-5361 or reply box 27 c/o The Merchant Magazine.
TRAINEE to learn self service building ma- terial business. Bay area. WiUing worker can manager yard in one year. Write box 25 c/o The Merchant Magazine.
GROWING Southern California wholesale lumber company needs aggressive sales personnel. Excellent position available for interested career salesman. Write box 21, c/o Thle Merchant Magazine.
LUMBDR' DEPAR,TMENT MANAGER, foT Ha- waii. Immediate opening for administratorbuyer in well established profitable triple-A rated building material supply house, Tremendous opportunity for advancement for the right person. Exceptionally liberal fringe benefits. Send resume to Box 23, c,/o The Merchant Mag- azine.
LUMBERIIIAN OR, Ll\DY-Openlng in beautiful San Juans, established specialty rall wholesales offices. No finer working conditions for fast quotation typist good on invoiclng, calculating and routlng. Housing with horse pasture available, plus private beach. pay is good, people are nice, future looks great! phone Dana-Deck, (206) 46a-2230 evenings. In com- plete confidence write Lopez, Washington 98261.
IVIIOr.FSAr.I: LUIIIBE&MAN, mill sales manager or assistant sales mgr. opening with ex_ celle-nt growth and careefpotentiat-to expand Iocal and Eastern wholesale sales through Lompany salesmen and direct personal followlng. We ar€ not looking for a .,trader', but a produc-- er with managerial capabllitles. Send lesume of edueation and experlence to Klumb Lumber Co., P. O. Box 4997, Sacramento, Calif. 95825,
WANTED TO BUY
WANTED: Any edition of Jack C. Dionne,s works "Cullud Fun,, or ,,Lotsa Fun.', publtshed in the early 1930's. Must have original cover. Write box 69, c,/o The Merchant Magazine.
Names of advertlsers using a box number can- not be released. Address all replies to box number shown ln ad ln care of lho Meroha,rt lfagazine, 573 So. Lake Ave., Pasa.dena, Collf. 91101.
Deadline for copy te the 20th. To call ln an ad: (213) ?92-4098.
EXPERIENCED TUMBERMAN
To manage branch office in Southern Californla area for long established Northwest wholesaler. Must be capable of selling rail, cargo, with following in industrial trade. Attractlve profit sharing arrangement. Write box 28, c/o The Merchant Magazine.
SERVICES OFFERED
JOHNI\TY TET LI]MBEN LO"AI) SIGN PBINTER
Speclallzlng 1n danger flags, slde-load slgns, Job cards, etc. John \,l'ellefs Prtnttng, 1842 \v. 169th St., cardena, Calll. 902.|:1. Phone (213) 676-75Y2 or 323-?606.
FOR SATE
ROOFING MATERIALS _ OUR ONLY
BUSINESS-Dlrect carload shipments or L.C.L. from warehouse. Cedar shingles and shakes our specialty-hip and ridge -shims-sidewalls-Shakertown panels -fancy butts-redwood barn shakes-or manufacture to your specifications- Koppers and Flame-x fire retardant treated. Asphalt roofing-Pioneer Flintkote-Usc-Pabco-CertainteedFry. AII colors. Roof top delivery. Member Lumberman's Association. South Coast Shingle Co., 2220 East South St., Long Beach, Calif. (2L3) 636-a777.
A,IANUFACTURERS OF BAND SAWED REDWOOD, F'R, P'NE, ALDER, OAK LAMINATED FURNITURE STOCK, MOULDINGS, CUT STC'CK
cLovERDALE LJfi,r'fi lfr, ni'c:'Hfifi; 8il;l;rdare, Garir. e542s
TELI VOT\ 894-57rr
flODKIIIE
GLOVE MANUFACTURERS
Shn 1875
SOLD DIRECT TO DEALER
SPECIAIIZING in-Douglos Fir Dimensions, Boqrds & Studs
Weslern Hemlock Dimension, Boords & Studs
White Fir & Redwood Studs
CARGO-RAIL-TRUCK & TRAITER
Redwood Posis & Redwood Speciolties
I.UMBER AND TUIABER PRODUCTS Amcricqn For6t Prcduclt, TW&J Div..-...(2131
495-1083
Hexbe6 Lumber Sqtc.........--..-....-...-...(21 3l n 5-9107
Hilt !mber Cr,, Mox...-.-.....-...............(213) MU 1-?6!9
Hoovcr Co., A. 1,. .....---..-..-...-..............--.(213) 283'9078
t{uff Lumbor Cc. *.._-...-.-_l2l3l SP 3'48'16
lrd.p.ndsr Bulldins llqterlqlt 6q. ....-1213| 63q-99f
Lonc Lumbc Co. ..-......-.---..-......--.--...-(21 3l AN 9-067/t
SAN FRANCISCO
Amsridn Forert Produclt, TW&J Div. ....(4151 PR 6-4200
Bobe Coiccde. Uolon [unb.r Rcglon ....(415) SU l-6170
Hlll Whlr.
flcrqulrt-Wotfe Lumb.t Co. ........-....-...a(2!91 625'l-191
torhl.r, Dilld E. -........---..-*l?!91 c!-t9qqq
Mulu;l ,jtilldlns ond lumbe Co-..--l2l3l fA \-9q77
Norh lsnb.r Sots, A. W.---*..-l2l9l 9Z?'!?q9
Ors6d, f nc., Robart S. ..-..-....-..-.......-.(21 11 39?'q?-1
Poaflc 'Fir Soler -...........-.--.............-.......-.-.(21 3) 682-3533
?cclflc tunbar Co., Thc.--.*.--(2131 O, 9'?gzq
Pocfffc-Irtqdlrcn lrn5rr Co-.*.-.--l2t3l SP 3'2292
Pon Ariofic Trcdtns Co., Inc'....---.--...-...(2131 268'2721
?.lrcc Compony, Al ...--..--...-...-'..*...{213) 626'5601
Douslot Fir tumbcr Co--.--.---.-...-...(/tl5l DO 2-6027
Fonylh Hordwood Co, ................................t41 5l 282-0151
Gcorsf o.Poctfic Corp. ....-..-....--......-...(41 51 871 -9678
Holllmo litockln Lumbcr €o. ..--....-.....(4151 167-840
Hisginr lumber Co., J. E. ---.-..-.-...(4151 VA 1-8711
Hobbr Woll lonbcr 6- loc.-*i4l5l Fl 6-6{XlO
Jofdon Cpmponls -........*......--....--.-.-(41 5l U2-6O|i/ lomon lumber Co. ...--.-.....-...--.-..-.(,ll 5t YU 2-137 6
Pcnbcrthr lmbor Co. -.-......_.*:1213-f lU l.!!ll
to!ondo -[unber Co., Inc........-.......(213] ZEnith 9'8843
Rouod: funbcr Co.--.-.--..-..-(213t 7113'9{161
R@f f.umber seryio ............-...-.--...-..-..(21 3) 232-5521
Sunmit lumber Co. -..-..........-..-...-.--...(21 3l 636-571 5
Sun lumbcr Cl. ..--...-_..-..-_*l2l3l 715'1El
Tocomo lumbct Soler, Inc. ...-..-...-..-...(2131 MU l'6361
tvln Horbor3 Solo 6.*---...--_*O131 625'8133
UDltcd Whtr.. t,umbor Co.**--(?l3t OV 5.5600
Unlt d Stot$ Plywood Corp.----*.l2l3l tU 3'3'a4l
U.S. Plywood Corp. lGtcndolcl..-...-..*(2131 C! 4'?l?q
U.S. Plywood Corp. llong Boch)...-.*.-...HE ?'9?91
Vcncc Lumber Co. ...-...--.-.l2l3l AN 9'0,602
Wsndling-Nqthon €o. .---......-...-......---..(21 3) CU 3'9078
Weyerhqdrer Compcny -.-......-------.(213) Rl 8.5451
Worohouso (Anoheiml ----.-...--...........-..(714l. 772-5880
Wholcrolc Forcrl Producb -.-...*---.---.(213) 583'6013 w@dlond Producfs.---...........-.....-----...---t7l,ll NA 2-3456
Wrighi Pr*islon Forelt Products..............(213) 877-3088
TREATED IUMBER_POTES_PIIINGS_IIES
Kopperr Conpony ......(2131 830'2860
Son Antonio Conilructlon Co....--........-...(21 31 773-1503
Trcqtcd Pol6 Buildcrs, 1nc......-....-.......-...(7.|41 986-1166 Mt |.lwoRK-DOORS-IIOUlDl NGSBUII.DING TAATERIAI.S_PAINT_HARDWARE-ETC.
Ah6ri@n For6t Producls, TW&J Div, ...-12131 773-92OO
Bef lwod Co,, The -....-.--.-....-..........-.....(21 3l 629 -351 1
Scvcrfy llonufocturlns Cp. *.--*.12'!31 7t5'81U
cqrlow Co. (Los Anseles) .........-..----..-.-.(2131 233'6291
Corlow Co. (Pqcoimo) (213) 899-5208
Curry & Sorenrm ...-.....(213) 118-1115
Docor Monufqctsring Co., Inc.--.-..--.-----.(213) 680-9926
Deft, fnc, ...-..-....-.......(213) 775'2329
Griffin Forst Product3 ....-..-...-.-......-...(714) 1?3'1519
Holmei Hordworc ond Sqlc: Co. .....-.....(213) 685'7750
Johnson Pcl-Dor. nc. .....-..-....--....--.-.-.(21 3) 319'l 971
iloplc 8ror., Inc. .....--......--.-..-.-........--(21 3) OX 8-2536
Moron Supplicr, Inc. .--...---.--.--...(213, AN 9.0652
Nordahf rrlonufocluriag Co. *.-.--...-.t2l31 81?-2675
Sto- Lubc, lnc. .....,...........--.-.-------.---.-.(21 3) 771.1 57 4
Stralt Door & Plywood Corp...-----(2131 CU 3-8125
Tlmbrrlln. Fout Product3, Inc-...--.-(2131 860-3872
Woodlond Products...--.---.--...-....-....-...(714) NA 4.5678
SPECIAT SERVICES
Bcrkof Mfs. Co. .......-....-..--..-.-.-.-...1213t 875-l | 63
Collfomlo lunb.r lmp.ctlon Srruicc....l2l3l NO 5-5{tl
C6tf Plmlng l tll -*---..-1213) AA 2.ll8l
Mothcny Rcnt-A-Skill .....-.---.-..-----.-...-(21 3) 381 -5255
Sifmorco, Inlcmqlionol -.....--.(4151 776-1200
Unltcd Sfotc! Plywood Corp. ....-....-.....(4151 JU 6-5005
Wcndllne-Ncthon Cc. .-.--(4151 SU l-5363
SASH-DOORS-W NDOV/S-I OU rD NGS
TREATED IUMEER_POTES Kopporr Co., Inc. ...-.-.--..--.....--....-...(415) 692-3330
Wcndlitrg-Nothon Co. r -5363
sPECrAt SERVTCES
Rcdwood Inrp.ctlon S.rylc. -.--*-._...EX 2-7880
GREATER BAY AREA I.UMBER AND TUMBEN PRODUCTS
Anericqn Forest Arcoto Redwood
I 8-2881 53.r.100.1 5) 652.5r53 Col-Poclfic Sqler ..-.-.933-0600 5) 961-9200 Dors Inc.
Eonnlaglon lunbrr Cqlifo.nio lumber Coliforniq Plwood
ANDENSON Kimbcrly-Clork Corp. ...--....-..-..---........--(91 6) 365-766'l Pouf Eunyon Lumbcr Co. ...-....-.-...........--(9161 365-2771
BAKERSFIETD Gorgic-Poclflc Wonhouro -..--...-..-1805) FA 7-t7tl
U.S. Plyvood Corp. -*.*.---..-..(805)
NctPok C6rp. .--...(2131 lU 3-ls\56
Mtonl-€orey lrtfc. Co. --..-..---l2l3l Z/3-851I
So-Col Commcrciol Slsl ---.-.----......-.(2131 685-5170
Summlrbell-Sp.rdtpocc -.*....-....-.........(21 3) 923-0686
tUT BER HAl.lDtlNG AND SHIPPING; CARRIERS
C-Q lruckins Co, ...........-......-...-........--..(21 3l 723-6557
L* [umbcr Hou1in9...............-...----.,-..-.---(213) 596-1555
WHIIE CITY Alder trlonurocturing Co........,...-...............(503) 826-4088
Amerlcon FoE3t Producb, IWU Div.......(5031 342-5128 U.S. ?lyvocd €orp. ..---15031 Dl 2-llll w.ycrho.u3cr Co. .....-..-....-....-..-....-...(503) 312.5531 willom.tt. vqlley ilft. Co. ....-..-....-...(503t 689-t/t40
GRANTS PASS
fwfn lforbon Sola Cc. .-.------(5031 179-1656
IAKE OSWEGO
Arthur A. Pozl Co. 636-8r 33
IIEDFORD
Founloltr llob.t Cc., Ed..*-.-..*(5031 535-1526
383-alt78
Wrycrhourrr Co. -.----_-...-_12061 383-3361
VANCOUVER
lnt'1. Poprr Co.,/Lons-8all Div. ..---..-..-.(503) 285-1300
wtNtocK Shokcrtown Corp. -.-..-...-.-.*._1206, SU 5-350t ONEGON
EEND Ereob-Sconlcn .(503 EV 2-251|
coRvAruS Con-Fob Equipmcnt Co. .....--..--..-....-.....-.(503) 7 52-29 55
EUGENE
Eugcnc-Willomqlte Lumbcr Co. ...-......-...(503) 3,15.01 4l
Fmoat tor;l Productt -.-..**ltF3l Ol 3-9267
O!o.9io-Pqclfic CorFr. ....-...--..-.....--....(5031 345-.1356
Psfrco lumb.r Co., Al .....-....-..-.--...(503) 312-2663
cotonADo
COLORADO SPRINGS
U.S. Plywood ...-...........(303) 636-5021
DENVEN
U. S. Plywood ......-...(303) 222.1751
Dcnvor Rqorve Supply Co. -..-...--.........(303) 292.9O9O
Gcorslo-Poclflc Corp. ..,.-........-...............(303) 623-51 0l
Koppar Co., nc. ...-......-.....-.-..-......-(303, 534.61 9l
Wcyrrhoourcr Co. .....-..-.....-....*........-.(303) 133.8571
LAWN SPRINKLER ESUIPMENT
becomes
RICHDEL automatic valves and controls
Drite lor curtent catalog . sales aids atsailable
Available through your jobber or deal factory direct
#406 $4e.50 factory list. Water 1-6 times per day. Variablo timing pcr station. Any skip-a -day procram. All 24 volt-just plug it itr and you're all all set.
#613 $17.95 factory list
Corverts 6y manual sys- tem to 4uto6atic. In- stdl ir less tha! five minutes. Complctely waterproof-adjustablo flow cont!ol-24 volts.
exciting & more profitable when your customers know you stock and display
woRTHtESS CHECT(S (Contirwed lrom Page 15)
Forgery. Forged checks are worthless. Any alteration, illegal signature(s) of the maker of the check, a forgery of the endorsement, an erasure or an obliteration on a genuine check is a crime.
Watch out for smudged checks, misspelled words, poor spacing of letters or numbers indicating that changes may have been made. Payroll checks with the company's name and address typed in could be fraudulent. Most payroll checks are printed.
When you suspect a forgery, call the police. Thus, you help protect yourself and
others against further forgery.
You should refer a forged ment check to the field office Secret Service.
A forged check transported commerce is a {ederal offense.
U.S.
You should check with your lawyer about Iocal practices on collecting through the courts on a bad check which a customer used to pay on his account. In some localities merchants cannot collect through the courts on such a bad check. The reason is: The merchant still has the account and no injury was suffered through the issuance of the check. The account mav be collectible
through the usual civil procedures used for collection purposes.
A bad check issued to pay for merchandise taken is not a theft but a misdemeanor. It is an exchange-the check for goods. A misdemeanor carries a higher penalty than a theft since a check may be collectible through civil procedures. Criminal action may be taken through signing a formal charge with the police.
Hank Locy comPany u., b olesale d.istributors P. 0. Box 569, Rancho Santa Fe, Calif. . Bud Reitz = of lumber prod.ucts r (714) 756-2461 = Complete Custom Milling Facilities: We like them BIGI
lorge
