

Now! Direct from the manufacturer...
Top Quality Turned and Tbreaded Wood Components. Just a twist of tbe wrist to assemble Room Dirtiders, Sbeluing (Jnits, Tables and man! otber decorathte iterns. THAT MAKE MONEY FOR YOU.
Free disploy rqck with originol stocking order.
THE ONLY COMPLETE LINE DESIGNED WITH THE DEALER IN MIND. PRE.PAID, GUARANTEED 72 HOURS DELIVERY.

The National Home Improvement Council was created for the sole purpose of expanding the rcmodeling market. As the representative of all segments of the industry-builders, dealers. contractors, manufacturers and associations-it encourages home owners to enjoy better living through home improvement.
N.H.LC. meets with FHA, congressional con.rmittees and industry leaders on your behalf to recomme ncl programs to stimulate home improvement.
r It holds management clinics for local businessmen to help them create successful home improvement promotions.
. It publishes remodeling training manuals, reports industry trends with anewsletter and has distributed thousands of training courses to remodelers by mail.
Through a comprehensive public relations program, it reaches national magazines and countless newspapers with feature stories on the advantages of remodeling.
o It distributes booklets byindividual industries directed at increasing the total home improvement market.
In cooperation with you, N.H.I.C. can sct up a progran to stimulate home improvement in your area. N.H.I.C. will provide full dctails on such promotions as a home improvement school, special ncwspaper sections, a Home Improvement Time and many other promotions. By displaying the National Home Improvement Council stickcr on your door, you reap the bencfit from a nationwide program which directs home owners to N.H.I.C. members as reliable home improvers.

Fill out the coupon below for further information about the N.H.I.C. and your free copy of "The Challenge of the Great Society to the Home Improvement Industry."
T-he .actitities ol N.H.I.C. are supported. by lhe lollowing organizations, anoig otheri:
Alcoa Buildins Producls, fnc-
Aluminum Sidine Association
American Gas Associalion, Inc.
American Pllwood Associaiion
Andersen Corporalion
Bird & Son. Inc.
Certain-Teed Products Cotporation
Electric Heating Association, Inc.
Itvans Products Company
The l'lintkote Company
For€st Fiher Products Company
Formica Corporalion
GAF Corfloration
Gas ApDliance lllanufacturers Association
Georgia-Pacilic Corporation
It helps you make more sales and profits by giving you an opportunity to work with other leading firms on the industry level. You can use the Council us an advisory scrvicc to keep abreast of developments. participate in education, publicity, promotlons and public service programs. In short, it is the quickest way to develop more sales and profits in the multi-billion home improvement market.
IIome Improvement lllarkelinc Consultants. Inc.
House Beauaiful Maeazine
In 1968 approximately 972,000,000,000 was spent for home modernization. Sources indicate a 969 billion backlog of modernization exists in the lJnited States, with an additional $16 billion developing each year.
IDS Credit
Johnr-ManvilleCorporaiion
Sales CorDoraaion
Kaiser Gypsum Conrpan-r, Jnc.
Masonite Corporation
Middle Atlantic Lumb€rmens
Associalion
National Gtpsum ComDany
Nalional l.umber & Buildins l\laterial
Dealers Association
Owens-Corning Fiberglas Corporation
Philip Carey Corporation
Sears, Roebuck & Comuanr
Standard Screw Company
The Tappan Company
Uniled States Gypsum Companl
U.S. Pllr'ood-Chantt)ion Pallers f nc,
Weslinghouse Elecaric CorDoration
Wclcrhaeusea Comtranl
Whirlpool Corporation
Western Lumber a Building Materials
N,EPB,ESTNIIATTVEg
NOTITHERN CAITTORNIA & - -PAcrFIc NoIlTHw'Esr
Col Wood, advertislng and ne$'s' 5 Cenoa Place, San Flqftc-lqgg' caur. g+re3. Phohe (415) 391-0913. - San Franclsco Billing Ofllco' 2030 Unton St., san r-rancrsco' -catir. g+ris, pSsns (415) 346-6006. s() r I'l'lll)IlN cA l,l 1,'0llN lA Teil llse. advertlslng and new!, ?3P"i3 "liff $il3;""t'f$f ?tu-EES or (213) 792-40ga. NEW YOR.r Hal II. Porltz, advertlslng -gnd news. 369 Lexlngton Ave.' New ior[l New YorF 10017. Phone (212i MO 1-0380.

MIDWEST ilerrv Cra66e, advertising 4nd newJ-P. o. goi B, xenia,- ohlo 4538:i. Phone (5t3\ 312-6471.
EDITONIAL OI'FICES
WDSTERN LUMBER & BUILDIN.G mATeErlr,s MERCHANT is lubX"*:.t"#3t:*Y &tt"l'n"' 8f; "ttf3 {2'.9i 792-8823 or (zls) 792:4008 tiv -California Lumber Merchant' :mau*"t".ttSS'l"r""o?i1"33:"E""83fi $: 8'"XT. "3i"?f.: lXE" Jutft,8*"i'ffi: fices. Advertising rates upon request.
Subscrlntlon Irote-U.S., Canaqe' MCxlco'and Latln Amerlca: |l4one vear: $il - two Years; ltg ' thlge vears. Overseas3 $5 - one Year; iDa ' lwo years. Slngles copleq 50/. Back coples ?5t when avallable.
SI'BSCBIPTIONS
Chengo of AddreE8-Send subscrlp- tion orders and address change8 to Circulatlon Department, Weqtgrn iiimber & Bulldlng Materlals-Merahant. 5?3 So. Lake Ave., Pasa' dena. Callf. 91101. Include addtess talCi fiom recent lssue lf polslble' Dlus new address, zone numDer or Zip code.
Tho Merchant ltflocazlno Serves thg memueis of tne:- Arlzona Retall Lumber & Bullders SUPPIY 48so' ciatlon. Phoenlx; Lumber Mer' chants- Association of Northern Callfornia. Los Altos; Montana Buildins Materlals Dealers Asso' ctatton.- Helena: Mountaln Statqs Lumbei" Dealeri Assoclation, Salt Lake Cltv and Denver; LumDer Assoclatldn of Southern Calllornia. Los Anseles: Western Bulldlng MaterialAssoclatlon, Seattle' THE MERCHAI{T is 6n independent magaz'ine publisheil monthla f or those rnembers of the lumber and' building irateriak inilustries who need and utant factual, accurate neu:s and, an obiecthta ana,Igsis of eoents and' products of concern to them'in business.

NewTruth-ln-lending Low
T|HERE WERE groans from many businessmen r when the Federal Reserve Board recently published strict rules regarding the new truth-in-lending Iaw.
We don't agree with the groaners that the full disclosure rules of the new law, which goes into effect July l, will hurt credit sales.
Rather it seems to us another step away from the bad old days when the first rule of business was Caveat Emptor let the buyer beware. No business, taking the long view, was ever hurt by being as honest as possible with its customers. The converse is true. No custom€r was ever hurt by a business that treated him with all honesty. Unfortunately, there are lar too many cases today of customers being injured through their lack of full understanding of the cost of the credit for which they so casually sign.
Car dealers, banks and loan companies, department stores. lumber and building materials dealers now must tell their customers more than ever before about the time payments, finance charges and interest rates involved in credit sales.
Congress, which rvas extremely critical of the claims and statements in many advertisements selling credit, re{lected its low opinion by setting particularly strict rules for ads. And they apply not only to newspaper, magazine and radio ads, but also to flyers and store window signs. Any advertis-

ing medium that makes promises about credit is within the Consumer Protection Credit Act.
This requirement for a full spelling-out in every consumer credit transaction will probably cause the most confusion initially by the way it demands the annual percentage rate be explained to the customer.
If a bank loans $I00 today, repayable in twelve monthly installments totaling $106, the bank calls it a six percent loan. But expressed as an annual percentage rate it is eleven percent and must be called so after July I.
The government's reasoning is that "the $100 would be available to the customer only for the first month ot' th" loan. When he makes his first repayment, he actually repays part of the money and has less at his disposal."
The tell-it-all rules do not permit mention of one specific credit term, such as "no down payrn€nt" or 'othree years to pay." If the ad even begins to talk about credit, then it must list all of the applicable provisions, including the finance charge, annual percentage rate and number of payments.
While the new ways of expressing annual rates and the full disclosure of how much must actually be paid may at first scare off some customers, it may well bring in new ones. People whose fears have been removed because for the first time they will be able to accurately measure, by a uniform system, what they pay for credit.
Those who reflect calmly upon the long term worth of this law will, we are sure, agree that it is a good thing for both customer and merchant.
Wholesale TIMBERS lohhins
"Q ry Ever notice how f the Kimberly-Clark line i funnels through .. faster and more profitably
One thingabout Kimberly-Clark lumber and millwork-it doesn't go around clogging up distribution channels. Given a choice, builders will ask their lumber dealer for the KC brand every time, They like the way it's graded, branded and end-waxed...the way it's packaged for easier storage and more efficient handling onthe job. And, they agree its quality is consistently higher. Retailers and wholesalers prefer KC
too, mostlybecause their customers do, but also because of KC's proficiency in order-processing, loading and delivery. Plus their broader product line. Remember this next time you pick up thephone to buy-anything that moves as fast as Kimberly-Clark lumber and millwork has gof to be good.

Desert dealer sells celebrities, senior citizen and vacationers
,{ GOLF CART and a Cadilluc urt nol A often thought of as lumbcr carriers, but at the A.C. Houston Lumber Co. in Palm Desert. Calif.. it's hard to tell when either, or both, might pull up for a lew 2x4s.
A.C. Houston, located in a rich resort and retirement area, eight miles east o{ Palm Springs, is accustomed to unusual and even celebrity trade.
F rank Sinatra, Red Skelton and Bill "Hopalong Cassidy" Boyd have all bought at the store.
Former President Dwight D. Eisenhower, though nevt:r coming in personally. has o{ten pulled up in front while an aidc ran in {or several items.
Personable Don Hamilton. store manager {or the last 20 years, has seen the area grow from a gas station on the cor-
Sfory st s Glonce
Resort area yard sells everything from housewares and garden tools to plumbing keeps pace with growing contractor and remodeling demands.
nel with thrce surrounding motels, to a thriving, stable conrmunity. When A.C. Flouston. a Kansas-based firm, bought what
was then the Valley Lumber & Supply in both Palm Desert and nearby Indio, they asked Don to stay.

"As the area is still growing, we have managed to keep an active contractor business for new construction, remodeling and room additions." Don explains that half their business is now retail, reflecting the area's growth.
An unusual feature of the 20,000 sq. ft. operation is the extensive housewares sec' tion, reflecting, perhaps, the general stort' flavor that characterized much of the retailing in the desert in earlier years.
Hortense Scheuer presides over the popular shopping section and has for more than 20 years, becoming well-known locally for her ability to comc up with items like a cup for an egg poacher, or a lid {or a f:l saucc pan. Approximately 4,,000 sq. ft. are dcvoted to this scction.
Other staficrs art: all-around nran Danny Contreras, who helps Don and waits on customers in tht' hardwart'. plurnbirrg, tool (Continul:d on Page 34 )
Western Lumber & Building Moleriols MERCHANT
IHPA takes a wide-angle look at the world's problems and how they affect supply and demand

qqPPLY AND Demand, that classic, inv tegral part of all business, came in for extra attention at this year's Imported Hardwood Products Association annual convention, held in San Diego, Calif., in carly February.
Two penel discussions, one on lumber, one on plywood, tackled the near and far term problems and opportunities involved in sources of supply from various Asian
and Western countries. Both panels were chaired by Hans Rainer, Rainer Trading Co., San Francisco,
The situation of supply, especially from the Asian nations, varies widely from one country to another, t}rey noted. Many of the factors that afiect a particular nation's ability to increase its exports-social, political, military-were in such a state of flux that predictions beyond the near term
were heavily hedged in many cases.
Trade treaties, another of the many forces afiecting supply and demand, were discussed by speakers George W. Schmitz, vp., Wells Fargo Bank; John K. Emmerson, diplomat in residence, Stanford University; the Hon. Thomas B. Curtis; James R. Sharp, IHPA Washington, D.C. counsel; and James Turnbull, exec. vp., American Plvwood Association.
Far East expert John K. Emmcrson outlined the inr.olved Japanese intcrnal politir:al situation. how it lclated to the 1970 rregotiation-s to rerlcw the U.S.-Japanest' security treatics, and the possible consequences it could have on mutual trade. Hc li'lt Japan's continucd policy of more indept,ntlt'nce from the U.S. would be tcmp.,red by the fact that our hasic intercsts coincide.
The Hon. Tliomas Curtis, in Conglt's-. from 1950-(rB, callerl Ior greater ('ongr'('ssional involr.e.ment in international er:orromic affairs. Hc felt the executive branclr hatl usurped Congressional responsibilitics rvhen then Presidcnt John l'. Kcnnedr- had trarle trutle lottct'ssiorts b)' ,.xe,utivt' ,,r,1,'r' rluring rounds of the CATT meetings.

l'he APA'-. Jinr 'lurnbull rclated his obselvations of the I'A0 \{rorld Panel ['rotltucts Corrfercnc:e irr Rome last fall. Tht. gr'oup. part of tlrt' f. nitr,d \ations. saitl tlrat despite lhc world timbcl shortagt.. po-
tt'rrtial supply wls anrple. 'fhe problt'nr is that it i-. urrt.conomical to harvcst a great dcal oi it. Hc said the shortagcs are mostlr in tlre Wt'st untl l'ill liasically troublc plywood antl softwood producers.
Story dt d Glonce
Soaring attendance figures mark lucky 13th annual meeting of IHPA. Excellent selection of speakers provides in-depth background. Far East wel l-represented, now-settled dock strike dominates ta I ks.
I H PA \\iashington counsel. Janres ll. Sharo" discusst'<l tht' convolutions of tlrt: l-ast (.oast dock strike. it-q afiet't LrDon lll P.{ l,rr"irr,'-.. tlrt' trutiortal ,', ,,nnntt r,',1 Prtritlt'rrt \iron's position Irt'twt't'rr tht' pouerful on all sidcs tif the questiorr.
It u,ill lrt, nronths aftt'r thc strikc's cndirrg ht'fort' it's eflc<'ts are overcomc. lrc said.
He stlesscd that the U.S. must digest rt't t'ntlv passed tradt' k'gislation aflecting [olt'ign tradc lrt'[ole consitlering the passairt'of nrore L'gislation. He did hopc" horvevt'r. that it rnight bt' possible to find r)('\r sour'ces for rt'lief fol thosc industries clarrragctl bv tarrif con<t'ssions. Like Thomas (lurtis. lrt' relatcd Oong-rcss' <'ritir:isrn of Pr,'sid,'rrt K,'rrr*dr fur rrcgotiating irrtcr'rrational tradt' agrt't'mt'nt-s 'lvithout tlrt- con( rrrr'('rl('(' of (.orrgrt's-..
'l'he Or,t'an Frt'iglrt und 'felminal Ope.r'utiorrs Partt'l rlist:ussc<'l < orrtainerizatiolr in gt'rrtral. shipping plr-rvootl in thenr spt'cifi, allv an<l blought out somo sharp difier,'rrct.s o{ opinion as to the prtsent worth oI tlrt' ntt'tltotl. possiblt' clantagcs resultirrg irnd
(Continued on Pag' ;)4)
Traffic control, intercom, 71 ,000 sq. ft. of warehousingall featured in Tarter, Webster & Johnson's Cerritos yard

Two days of open house kicked ofi the grand opening of Tarter, Webster & Johnson's new lumber and wood products distribution center at Cerritos. Calif.
Some 600 customers and friends attended open house the first day for a tour of the new facility concluding in cocktails and hors d'oeuvres.
The second day, Feb. 7, some I00 officials of Tarter, S'ebster & Johnson and its parent company, American Forest Products Corp., arrived to inspect the new distribution center.
According to division manager Frank Quattrocchi, the Cerritos yard has nearly 71,000 sq. ft. of protected warehousing. Together with outside storage, this permits maintenance of a typical inventory o{ 7 million board feet of lumber products.
In reality there are two distribution centers within the new TW&J complex. One is a section devoted to. imported and do-
mestic hardwoods. The however, stocks western largest softwood
portion,
in just about all grades and dimensions
GUESIS ARRIVING (left) at open house sign guest register and received name tags. (center) Dick Lambert (right) hardwood manager shows storage areas to Ralph Summerfield of 0ntario Hardwood Products, Toronto, Canada, who made the trip to the U.S. to see the yard. (righ0 Tarter, Webster & Johnson's sales department maintains easy communication in the new offices at Cerritos. species regularly manufactured. IOP STAFFERS (top-lef0 Joe Contestabile, Seth Potter, Contestabile and guests George Eubank, Bob Ward. Frank Quattrocchi and Bob Wells, T, W & J. (topright) (lower right) Verlon McKinney, Brush Lumber; Ed Glenn Chasteen, Koppers; Tom Madin, De Britz Lum- Difani from Summit Lumber, Los Angeles, and Dale ber, and George Steele, T, W & J. (lower-lef0 Joe Yates, guest, admiring new T, W & J conveniencec.50% MARKUP
Here's o new kind of tile flooring thot your cuslomers con instoll themselves in obout on hour without rnessy odherl""siust strip off the poper bock ond press the tile. Stondord populor colors, boxed ond reody in convenieni disploy rock for eosy cuslomer selection ond corry oui.

CORY, OWEN, KOLL, WADE AND JOHNSON ADD TUSTRE TO OCCASION
Shasta-Cascade annual pulls big name crowd

f\LOSE to two hundred rnernbers of Hoov Hoo met for the Shasta-Cascade HooHoo Club's big annual Concat January 24 in Redding, Calif.
Presiding officers were Al Kerper, president; Bill Berry, vp.; John Dimeling, vp.; Bob McKean, secretary-treasurer I
Brad Broyles, viceregent snark and Virgil Mastelotto, state deputy snark.
Distinguished guests and members attending were Wade Cory, v.p. of International Hoo-Hoo, Ramsey, N.J.; Larry Owen, Jurisdiction VI, Lafayette, Calif.; Harvey Koll, Rameses 54; Ed Wade, Ram-
eses 55, and Bob Johnson, international chairman & Rameses 60, Klamath Falls, Oregon.
Visitors were from as far south as National City, Calif., and north from Portland, Oregon.
The raffie was won by Robert Voegly,
mAtcH, t969
Lambert-Voegtly Lumber Co., Medford, Oregon.
AWESO'IAE DEGREE TEAM
Thirty-eight eager young kittens, hair cin end with fright, were duly initiated by the well trained degree team of Snark Al Kerper; senior hoo-hoo, Virgil Mastelotto; junior hoo-hoo, Lee Deeringl scrivenoter, Joe Derrah; bojum, Carl Thomsen; jabberwock, Al Boyce; custocatian, Brad Broyles; arcanoper, Roy Dunbar; gurdon, Bill Berry and assistants: Tim Mclndoo, Fred Haynes and Bob McKean.
SHIWERING KITTENS
The kittens initiated were: Jack Beebeo Hyampom Lumber Co.; Richard Bodamer, Lorenz Lumber Co.; Delno Brammer, Heron Mills; Keith Churchill, Diamond National; Roland Clester, Gold-Rey Plywood; Dale Comar, F & M Lumber Co-; Albert Davis, Kimberly-Clark; Clifford Deadmond, U.S. Plywood; Harold Egger, Diamond National; J. T. Fite, Heron Mills;
Al Forwardo U.S. Plywood; Elvin Gamma, Diamond National; Tom Hauptman, J. F. Sharp Lumber Co.; James E. Hawkins, Jr., Diamond National; Mel Jones, Diamond
Story aI a Glonce
Annual Concat attracts 200 from all over West . . industry luminaries initiate distinguished list of kittens plus old guard returns good business year hypos attendance.
National; Lester Karren, Dier Lumber Co.; Bill Long, Pozzi Lumber Co.; Earl Moore, Diamond National; Danell Mods, North Valley Lumber Sales; Frank Peterson, Lorenz Lumber Co.; Lee Pritchard, Home Iluilders Supply; Roy Richards, Jr., Walker I'orest: Ellsworth Strom. F & M Lum-

brr Co.; Norman Swaf, Fruit Growers
Supply Co.; Harold D. Taresh, F & M Lumber Co.; David \[aters, U.S. Plywood; Mike Webster, Tarter, Webster & Johnson; Charles Nordecko M B & C Lumber Co.; Tom Wulfert, Tefco and Bill McAvoy, Las Plumas Lumber Co.
BACK IN THE ACIION
Reinstatements were: Clyde Crenshaw, Dier Lumber Co.; Herb Brown, KimberlyClark Corp.; Bill Welder, Fruit Growers Supply Co.; Bob Bonner, R. F. Nikkel Lumber Co.; Stu Westlake, KirirberlyClark Corp.; Tom Miles, Commander Industries and Bud Frank, Dier Lumber Co.
International vp. Wade Cory also held a breakfast meeting in Redding early Saturday with current and past International officers and club officers and directors.
Twenty-two attended, including officers from San Franciscoo Los Angeles, Oakland, Sacramento, Medford, Klamath Falls and Redding.
BEYOND THE LINE OF DUTY
For many people, the goal in life is simply to "get by." They donot do any more than is absolutely necessary.
Too many salesmen are included in this category. These are men who won't put forth a bit of extra efiort that would pay ofi in earnings and promotion. They either don't realize or care about the fact that customers are acutely aware of special service.
The insurance salesman who personally checks on a client's claim and the industrial seller who stays over another day to help a customer with a problem are usually way ahead of their colleagues in volume.
$25 WORTH OF CELLOPHANE
When I was in the advertising business years ago a problem arose over the shipping of some works of art to a client'
I stated the problem to the du Pont Co. which promptly sent four men to my agency. They studied *y situation for more than an hour and came up with a solution: Twenty-frve dollars worth of a new product called cellophane to wrap the art objects.
'Ihink of it! One of the world's largest 'corporations sent four people to a small advertising agency for a $25 order. The men's time alone was probably worth $I50.
Did this pay for du Pont ? Of course, it did. I have told this story to business people at least 100 times. Imagine how many more times it was repeated by *y listeners. Also imagine how often du Pont has performed similar service for custo' mers. The company, in my case, was looking at the long term value of its action.

It knew that special attention to a small sale would build goodwill and earn friends. The dollar value of such thinkins runs into millions.
REFRIiiTS FOn SALESMEN this ls a condenscd verdod, Bach lesson is available i.n an expanded form, in a /0.9aso brochuro, sizo 8%x11, prlnted itr 2 colors on whltc dcsy oaDer and is 3-holc Dunched to fit any standard 3ilar'bindir. Each subjcct in this cxpanded vcrsion is fully atd completoly devcloped ln comprehcrsivc dctail and ioclud6 a-8elf-exanination quiz for Salesmen, Pric€s are as lollows: I to 9 copics (of each article)..-.-......-.....50 ccnts cach 10 to 49 copies (of each article)......-........37k cetts each 50 to 99 ooples (of each 8niclc)......--.........30 crnts each ld) c moro coplcs (of cacb articlc)..-...,....25 cents eacb
Xho otlro sc'rics mry be prc-ordered ot individual articlct
Dry bc ordcrod by numbcr addtess orders to tho Gco,rrc N. Kshn Co., MarLeting Consultant!, Salcs TraiafDa Dlvision, DcpartEcnt 'fP, 212 Fifth Avenuc, New Yak, N.Y. 10010.
UNSELFISH AID
To be a success, you must go beyond the line of duty. Ordinary selling and ser' vicing is not enough if you want to hit the top of your profession. And, more im' portantly, you must be sincerely and un' selfishly helpful to your custom,ers and, prospects.
This means thinkins in terms of his problems and welfare.'Th" *"r" filling of an order is not enough in this day of tough competiton. You must concentrate on giving the buyer more than he gets from your competition.
THE LINLE THINGS COUNT
In providing extra service, the salesman, if he is alert, can realize many benefits from the little touches he applies to his work.
Jim Hale, an aluminum compounds salesman, was once interviewing a buyer who had a son in college in the next state.
The customer casually mentioned that he had planned to take the boy a birthday gift of a typewriter, but was unable to get away that week.
Jim would be crossing into the next state, but his schedule took him some distance from the university town. Nevertheless, he volunteered to deliver the typewriter personally for the buyer.
The buyer was overcome with gratitude. IIe was even more pleased when he learned that Jim had not only handed over the machine to his son, but had also taken him out to dinner as his own birthday gift.
In recounting the incident to me, Jim said:
"I liked the guy and was glad to do him a favor. I didn't even really think about what business it would bring me. But that man remained my friend and customer for years. And when he lelt that job, he gave
me a terrific recommendation to the new buyer.t'
SERVE FIRST, SELL LATER
A rewarding way to perform extra ser' vice is to ofier to help the prospect before you even try to sell him. Ask him, for ex' ample, if you can survey his needs-with' out cost or obligation. Or you might volunteer to examine his displays, advertise' ments and merchandising methods. In carrying out these services you can draw on resources in your own firm, technical specialists, etc.
V'hen you have made your study and analyzed the findings, present tlem to the prospect. This act will have two results:
l. It will show the buyer that you really have his interests in mind.
2. The findings will give you a springboard from which ,to launch an efiective sales presentation.
While conducting the survey you also will have an opportunity to meet executives and employees who may be influential in the buying decision. And you have a chance to sell yourself to them.
Leds see if you are putting forth extra efiort to help you get and keep customers. If you can answer "yes" to seven of the questions, you understand what I've been talking about.
l. Would you stay an extra night in town to help a customer with a display? Yes ! l{o E
2. Have you ever offered to survey or analyze a prospect's situations? Yes fl No I
3. Do you kbep a file of customers' anniversaries, etc? Yes n No n
4. Do you look for facts that will help prospects and customers? Yes ! No fl
5. Do you ever discuss a buyer's problems with him? Yes ! No !
6. After getting an order, do you follow through on it? Yes n No tr
7. Are you familiar with tne burer'sr[efi?no I
8. Do you ever comment on a customer's clothes or office appointments? Yes ! No tr
9. Does the buyer ever take you into his confidence? Yesn Non
10. Do you go out of your way to make yourself pleasant and agreeable? Yes E No n
OR[[ER$ $illtI iltr
The cost of receiving the wrong grade of lumber is hard to calculate. lf you go ahead and sell it, your profit can walk out the door. lf you paid for a better grade, you could make a claim and probably recover. But, what about the manpower to go through this exercise, and the lost time while the lumber is tied up? That's why our graders are on top of the totem pole. All of them are senior citizens in the business, with experience in over 100 species of hardwoods and softwoods, domestic and foreign. Their word sticks! lt's your guarantee that you get what you pay for the first time every time. Call us for the exotics shown or for any other species when you're on the spot. Over 7,000,000' to select from.
LUMBER COMPANY
5800 So. Boyle Ave., Los Angeles, Calif. 90058 (213) 583-451 1

HELMSMAN HA,WTHORNE CONCENTRATES ON CREDIT
Northridge yard keys on volunre: bry right, keep stock fresh, make it move
66\f/E CARE about the customer, are YY sympathetic with local delivery problems and have a d,amn good crew," emphasizes Dick Hawthorne, manager and minority stockholder of Northridge Lumber Co. in Northridge, Calif., summing up the spirit of the yard he and Leon G.

Gillaspie, the president and majority stockholder, lead.
Located on a two-and-a-half-acre site in the west end of L.A.'s San Fernando Valley, the prime feature of the yard is an 800 sq. ft.(ex 100') shed which holds three-and-a-half carloads of lumber. The
shed, paved yard and 7,200 sq. ft., two story office and showroom were built when the city notified the yard that it planned to build an underpass on their location. The "most expensive piece of footage in the whole yard," Hawthorne said, was the lady's room. The four month move was
completed December 1965.

Concerning the various types of business they do, "one is as important as the other to us," said Hawthorne. o'We need volume to buy right, to keep stock fresh and to make money."
Their business mix breaks down into approximately 15% retail, 22/e remodeling contractors with the balance made up by schools, homes and apartment builders. Items that don't sell well are power tools, corrugated plastic and filagree hardboard. Another item is plastic dividers which Hawthorne oohung outside, put a l/2 price sign on it and still took six months to get rid of." He got rid of plumbing because it "didn't pay for its floor space. Unless you have quite a lot," he said, "you don't have what people need."
Since Hawthorne feels close enough to his stock to feel how it's moving, his accounting is not broken down into lumber and non-lumber percentages. "It's not im. portant to us as long as the overall picture is good." Gross varies around $1.8 million. Their all-time high was g2.B million in 1963. Only 3/n of one percent of gross is spent on advertising. It is done in the local paper, with the rest for en. velope stufiers and entertainment.
'lhe yard employs 8 office and l0 yard men, and an outside salesman, A file of applications is kept for any possible vacancies that may occur. Haw. thorne also gets word out through salesmen "who hit other yards, and know who's unhappy," he stated.
Story dt d Glonce
Stressing service, delivery and a fine staff this yard turns $1.8 million . Retail & school contracts increase with industrial & small contractors ebbing. . features yard-built 800 sq. ft. lumber storage shed.
He regards everybody as competition and even gets delivery jobs from as far away as San Diego, more than 120 miles away. "Toughest competition on plywood are our own suppliers," Hawthorne avers. Their retail trade area covers a six mile radius. Retail business and school trade. which needs a separate inventory, have been increasing while industrial and one to three house builders have declined. From a 501 minimum to g9 per hour is charged to do-it-yoursel{ers for cutting lumber. Cutting charge is included on large orders. A $3 minimum delivery charge
or $4.50 per 1,000 bf. is charged to large orders. Homeowners and small builders Pay a $5 per 1,000 bf. minimum.
Dick Hawthorne was discharged from the U.S. Navy in 1952. When Northridge Lumber was incorporated in 1958, a partner died and Dick had the chance to buy stock. Northridge Lumber is a member of the Lumber Association of Southern California. Dick is president of the Northridge Rotary Club.
No prefab work and no remodeling packages are sold by the yard. Patio and roofing sales are influenced by the weather, while good weather normally brings an influx of all business.
The yard is located on a team track spur which is shared with a grocery warehouse and other businesses.
Northridge doesn't do business with coop buying because co-ops can't promise quality control and the yard would have to pick up their own shipments, Hawthorne explained.
Approximately "7/e of our business is done on creditr" he said.
The yard is open from 7:30 a.m.-S p.m., Mon.-Fri., B a,m,-S p.m., Saturday, with parking for 17 cars around the showroom plus spaces in the yard.
NEWS BR[EFS
Koppers Co, Inc. has entered the Canadian forest products industry via a merger with Swanson Lumber Co., Ltd., Edmonton, Canada, a large producer of dimensional spruce, mostly sold in the U.S. . . Southwest Forest Industries and Carolina Pacific Plywood are talking merger, about $15 million involved
American Wood, Prornotion Council has selected Sacramento, San Jose and San Diego as the Calif. cities to get major promotional campaigns World pro' duction and consumption of forest prod' ucts is W 2% over '66, estimates Ior '67 were $43.1 billion... The Chicago Board of Trade, the world's largest commodities future market, is studying the feasibility of a plywood lutures market ,
LMA is returning to Yosemite, April 27-29, for this year's convention...Montgom.ery Ward, is opening 3 experimental stores, probably in the mid-west, to test checkout counters. and other self-service
features . , I. C. Penney, which opened its lst free standing bldg. mds. store in Houston, Tex., last fall, intro'd. home improvement depts. in ll more Stores in '68, Denver and Phoenix stores have these depts. .
The Oregon taycees are transporting a giant Doug fir log to their convention in Louisville, Ky, via White-Freightliner . Insect sex attractan s may be a potent new weapon in fighting insect pests in the NW., according to scientists at the Oregon Graduate Center
Presiilent Richard Nixon will be good for tlle housing industry according to forecaster Sanford Goodkin who reasons Nixon will control inflation which should produce more fund; lor housing...
January housing starts jumped 22% over December, the government reports
Chief of Police Herbert Roberson said over $100,000 a year is lost in Salinas, Calif., to shoplilters; only 50/o ard apprehended ...Waril and, Harringlon Lumber Co. plans to move about two miles east of its present Huntington Beach, Calif., location , Only one in four tenants living in garden apartments feel there is ailequate sound, control in their building, say Owens-Corning Fiberglas Corp. Southwest Forest Industries plans a $5 rnillinn plywood plant at Eagar, Ariz. .

Plant will use ponderosa pine, produce 72 million sq. ft. on a/8" basis annually. " Weyerhaeuser Co. rang up $I billion in sales for the first time in its 68 year his' tory...
Boise Cascade now has urban redeuelopnrcnt projects in six major cities Bohemia Lumber Co., CulP Crek, Ore', plans to move its headquarters to Eugene, iaid L. L. Stewart, pres... . Annual l. W. Copeland Yarils conttention drew yard managers from five western states, to Portland, Jan. 16'18 Anderson Lum' ber Co. has purchased property for new lumber yard in Twin Falls, Idaho. '
Copeland Lumber Co., Seattle, Wash., reopened, in neu) quarters after being burned out last year. a new plywood' sales group, Plywood Oregon, has opened in Beaverton, Joe Shopmeyer, Pres.. " W'est Coast Lumber Inspection Bureau plans 2nil general meeting for April 1011 ...
"Points" paid by the seller of a home to get the lending institution to make an FHA insured, m,ortgage to the buyer aren't deductible as interest, the IRS says. They can be treated as a selling expense, thoo to reduce the taxable amount realized on the sale . Euans Products Co. has two new divisions within its bldg. products group, the prefinishing div. and the forest products div.
G-P Wins Record Timber Sole
A record fi224.55 per thousand board some 5.3 million bf of Douglas {ir in a Siskiyou National Forest, according to Harold Simes.
This was an increase oI 4il9 percent of $51.15 per mbf.
feet (mbf) was bid for recent timber sale in the Powers District Ranger
over the appraised price
The Douglas fir was included in the sale of some 9 million bi of green timber in the Flannigan Creek drainage nearby.
Georgia-Pacific Corp. was the successful bidder after nearly 6/2 hours of oral bidding by eight prospective purchasers.
Douglas fir was the principal species of the sale, that also included 2.8 million bf o{ Port Orford cedar and nearly I million bf of western hemlock and other species. G-P bid the appraised prices of $f37.50 per mbf for the cedar and $31.80 per mbf for western hemlock and other species.
The nc-t efiect of the lengthy bidding was to increase the total value of the sale from the appraised $687,814.70 to the bid price of $1.606.8114.70.
New G-P Mill ol Coos Bqy
Georgia-Pacific's Coos Bay, Ore., operations will be expanded by the construction of a $5 million particleboard plant in Bunker Hill, scheduled to start production next year.
It will have an annual capacity of 73 million sq. ft. on 3/+" basis. The plant is one of five new manufacturing facilities the company recently authorized.
Door Mfgrs. Predict 15% Rise
Fir and hemlock door producers are turning out 13,000 units a day, but they must boost output by I5/o to meet this year's increasing demand. Chief worry of the industry is finding enough shop quality lumber to keep pace wit} rising demand for solid wood doors.
This market view came out of the annual meetins of the Fir & Hemlock Door Assn,, held late in January in Portland, Ore., with the Nicolai Co. as host-
New president is Steve Michael, general manager, West Coast Door Co,, Tacoma, W'ash., who succeeded Stan Newell, o{ Nicolai. Others elected were: vp,, David Leland, door plant manager, Simpson Timber Co., McCleary, !(/ash., and secretary, Jim Martin, door sales manager, St, Regis Co,, Tacoma.
Throsher Merges Into Mqsonite
Masonite Corp. has purchased the Al Thrasher Lumber Co., Inc., for 80,000 shares of Masonite common stock, value approximately $5 million, plus 60,000 shares on a conting;ency basis.
Al Thrasher will become exec. vp. of the new division that will carry his name. Included in the transaction is the Thrasher Equipment Manufacturing Co., also in Calpella, Calif.
Thrasher currently produces about 80 million l'f. of redwood and fir and has recently become a major factor in pressure treated lumber.
This is the first venture into manufacturing for the Masonite Corp., which currently owns 400,000 acres of timberland.
Mqtt Hqzeltine on O. J. Simpson
The annual sports night meeting of Black Bart Hoo-Hoo Club lB1, Cloverdale, Calif., heard a wide ranging talk by Matt Hazeltine, linebacker for the San Francisco '49ers pro football team.

Commenting on number I draft choice O. J. Simpson, Hazeltine said he was glad to see him go to the AFL so that the '49ers won't have to play against him.
Itfirilffiffiru ilflGlilll
LUMBER COMPANY, INC.
Founded 1935
Fir Pine Redwood Spruce Western Hordwoods
Direct MiII Shipments
Distribution Yard*San Francisco o Los Angeles
Los Angeles-7155 Telegraph Road 90022
Phone (213) 685-4506
San Francisco--1485 Bavshore Blvd. 94124
Phone (415) 467-8440
to more ond more Colifornio deqlers ond distributors. For yeor qround supplies of dimension lumber ond precision-trimmed sluds, depend on D & R.
+ + +
Old Growrh Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon
Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon
Hemlock Dimension from Westport Lumber Co., Westport, Oregon

GALENDAR
MARCH
Lumber Assn. of Southern California--series of regionol meetings beginning March 3. Contact Assn. for date, place.
Western Building Material Assn.-March 12-24, post exposition :nanagement conference and tot'r of Mexico.
Woodwork Institute of California-March 13-15. 18th annual convention, Yosemite National Park, Calif.
March 14-15, course on communications for managers in the forest industry, Oregon State University, Corvallis, Ore.
East Bay Hoo-IIoo Club 39-March 17, industry night, place to be announced.
Humboldt Hoo-Hoo Club 62-March 18, eighth annual Hoo-Hoo Celebrity Night and Concat, Elks Club, Eureka, Calif.
Oregon State University-March 18-20, management development course in linear programming, Corvallis, Ore,
Black Bart Hoo.Hoo Club 181-March 19th, annual railr6ad nite, Brooktrails, Willits, Calif.
Forest Products Research Society-March 21, spring meeting of the Rocky Mountain States, Colorado State University, Fort Collins, Colo.
Los Angeles Hoo-Eoo Club 2-March 21, meeting, Palos Verdes Country Club, Palos Verdes, Calif.
Duba, Ltd.-March 21, Meadow Club, Fairfax, Calif.
Forest Products Research Society-March 26-28, particleboard symposium, Washington State University, Pullman, Wash.
National Assn. of Home BuildersMarch 26-29, Land. Use & Planned Unit Development Seminar, Fairmont Hotel, San Francisco, Calif.
APRIT
West Coast Lumber Inspection Bureau-April 10-11, 2nd annual meeting, Mayfair Room, Benson Hotel, Portland, Ore.
Montana Building Material Dealerg' Ass'n.-April 10-13, Building Products Exposition and dealer convention, Great Falls, Mont.
National Assn. of Home Builders-April 14, I-5, Regional Commercial, Industrial Seminar, Biltmore Hotel, Los Angeles, Calif.
National Assn. of Home Builder*-April 16, 17, Regional Marketing Seminar, Biltmore Hotel, Los Angeles, Calif.
Dubs, Ltd.-April 18, annual Redwood Empire, Santa Rosa Country Club, Santa Rosa, Calif.
National Building Material Distributors Assn.-April 20-23, spring meeting, Mountain Shadows Inn, Scottsdale, Ariz.
Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.
Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 78il-05t14.
A. W. N ETH, Lumber Sales
Canadian Fulp & Paper Association and the Instrument Society of America-April 2l-25, co-sponsored symposium on pulp & paper process control, Bayshore fnn, Vancouver, B.C., Canada, Los Angeles IIoo-Hoo Club 2-April 25, old timers'nite & concat, Los Coyotes Country Club, Buena Park, Calif.
Lumber Merchants Assn.-April 27-29, ann'val convention, Yosemite National Park, Calif.
Americ.an Wood Preservers' Association-April 27-30, annual meeting, Denver Hilton Hotel, Denver, Colo.
American Forest Products Association-April 28-May 2, spring meeting, Royal Orleans, New Orleans, La.
INCTUDE
fhe soleoble glamovr oJ .CINDERELIA' BY-PASS
WARDROBE DOORS
Pre-ftnished "Cinderella" doors sell themselves with full length mirrors for her wardrobe, chalkboard for the kids' room, smart wood grain paneling or painted to fit in with every decor. The decorator look is completed by sturdy aluminum framing in anodized clear, gold or black finish.
Outstonding functionol feqlures: *overheod ruspension *Feolher-louch opening wilh no unsighlly pulls *Conceoled Guide----or fioor trock with iump-proof design rBoll-beoring roffers with silent nylon rifs *Vto verlicol honger odiuslmcnf rlrlirror gloss ir premium y" plote, rAntique "mirrors," ponelled wood, pre-pointed ponels ovoiloble ond interchongeoblc ofler instollolion.
Choose 6'8" or 8' height,width to ony dimension lrom 1'. Write for full details.
Monulodurers
QUATITY STIDING
DOOR POCKETS
WARDROBE WATTS
WARDROBE HARDWARE
I80
G-P delivers all species of Western Lumber throu hout this area.

Yard stock, studs, and industrial items are all available by truck, rail, and cargo shipment.
Call: Los Angeles: Bob Heberle 213l733-6858
SanFrancisco: Porlland: Bob Macfie Wesiern Lumber Sales 415/87't-9678 503/222-5561
N OLD gentleman tumbled over a high fence just in time i to save himself from an angry bull that had rushed him in the pasture. 'oYou brute," he spluttered, shaking his fist, (oand I've been a vegetarian all my life,"
Uncle: "When was the liuy lo1r,l" "
Father': "Between the second payment on the TV and the tenth on the car." ***
'lFill her up," said the absent minded motorist at the drive-in thbatg"i as he pulled in with his best girl.
Tlib-fact that a believer is happier than a skeptic is no more to thg'p0int than the fact that a drunken man is happier than a sobei one. The happiness of credulity is a cheap and dangerous qualitp-Shaw.
The old soak says that there are only two kinds of drinks mentioned in the Book of Psalms. One is wine, that maketh glad the heart of man. The other is water with which wild asses quench thqir thirst. You take your choice.
A well known p."u"h".*uolunl"r"d*ro preach a Sunday morn' ing sermon to the inmates o{ a big insane asylum in his neigh'
BY JACK DIONNE1882-1966

borhood. One of the listeners showed unusual interest throughout the discourse. The preacher noticed him particularly, noting that just at the end of the sermon he turned and talked ernestly to the asylum attendent who stood nearby.
When the opportunity arose the preacher asked the attendant what the man said. ooHe said," declared the attendant, " oThis is a hell of a world when I'm locked up and that guy is running loose.' " ***
"Mother, how long should a girl's skirts be. ooSweetie, let you chassis be your guide,"
First drunk-"Suy, th"l *", *.o-" hoo-Hoo How did you find yourself this morning?"
Second drunk-"Easy enough, I just looked and there I was."
party last night. under the table
Mary-o'11 says here in the paper that the Marines have landed and have the situation well in hand. What does that mean?"
Gracie-"Gee, ain't you ever been out with a Marine?"
"Can *e'play at,keeping store in here, Mama?"
ooYes, but I hat'e a headache, so if you do you must be very quiet."
"All right, Mama. We'll pretend we don't advertise!"

Good Plonning Smooths Firm's Move lo New, Beller locotion
After planning their move with the precision of a military logistics operation, the recent Inland Lumber Co. move from Rial' to to their new 20-acre facility in Colton, Calif., went ofi as smoothly as such things can.
Gary Thomson, his father Fred C. Thom' son and 75 people of their various depart' ments moved equipment and 300 truck and trailer loads of lumber in one weekend.
On 'oD-Day" the weatherman was un' cooperative and unleashed one of the biggest storms to hit the area in recent years.
In spite of inclement conditions, the move went well due to a clever numbering system where every load was assigned a predetermined number and was placed in a correspondingly numbered area in one of four storage sheds. This system is being reworked so that each load of lumber will have a number and the same number will be kept in master records in the office. They show the type of lumber, how much, its shed location, tally and inventory.
A further improvement is a highly efficient "traffic pattern" which enables rigs
PIONEER
A century ago, we helped to bridge the continent with a 52i engine, including coal tender, and 500 hp at its peak! Since then we have shortened the span over the long haul llli with some of the mightiest locomotives ever built, including famous "Big Boys," powerhouse diesels and gas turbine el trics. This year we will introduce the Centennial Locomotive, largest, most powerful single locomotive in the world. 98 long, 66OO hp, it is four and a half times as powerful as a typical locomotive of iust ten years ago.
For power to keep fast schedules without letup, without delay, 'round the clock, in any terrain or weather, you can depend upon Union Pacific's century of progress.

t$AtcH, i969
to load customer's orders in the least amount of time. With the spur track located in the rear of the yard there is a large amount of space to move the lumber into sheds or to stack it in the open. With the large "free" area, trqcks enter the yard and proceed to the rear for either servicing or refueling. From this area trucks are then routed to the loading area. At this point they are spotted and customer orders are loaded from either the lumber sheds or the two enclosed buildine material sheds.
When loading is completed, trucks are then weighed and moved into the "Bull Pen." Drivers sometimes arrive as earlv as 3:00 a.m. to pick up destinatiott "..igr- ments. This area is under complete security at all times. Separate from the loading area is customer will callo adjacent to the office.
Conveniently located is the 90 sq. ft. mill with two iesaws and a matcher which doubles milling capabilities, especially in timbers which, according to Gary Thomson, are "increasing rapidly in demand."
Next to the mill is a storage area for timbers with a modern humidifying system to keep rough timbers from cracking so upon delivery they will look fresh.
To complete this new and modern plant is the 8,000 sq. ft. office building with a handsome A-frame facade.
Figure your real truck costs
O YOU REALLY know how much it costs you to operate each truck your company uses in business?
Take a deep breath, then fill out the blanks on this ercellent check list that was a recent mailing to members of the Arizona Retail Lumber & Building Supply Assn.
Be honest, don't exaggerate or underestimate costs. When you have the grand total, see if you are really covering the true costs of operating that truck.
DRIVER
The following items must be considered when determining t}le cost of a driver {or a delivery truck:
Wages (incl. overtime)
Holidays (paid, but not worked)
Vacation (paid, but not worked)
Sick Days (paid, but not worked), if applicable
Socidl Security contribution
Unemployment compensation contribution
Replacement {or driver during vacation, illness, or injury
Union health and welfare contribution (if applicable)
Union retirement contribution (iI applicable) VEHICLE
The following items must be considerod when
determining the cost oI owning and maintaining the truck:
Original cost (interest on loan, if borrowed)

Licenses, titles, fees, & permits (include state and foderal ,use)
Taxes (where applicahle)
Gasoline, oil and grease
Insurance (liability, collision, fire and theft, & legal actions not indemnified by insurance)
Depreciation
Normal maintenance and tuneup $.---..------.---.-..
Body upkeep & repair (periodic painting & retouching)
Parts (periodic rqrlacement of tires, sparkplugs, filters & wiper blades)
Rental of replacement vehicle during repair service
Periodic washing
Antifreeze and other seasonal maintenance
Traffic and parl.ing fines
Total
ADMINISTR,A,TIVB COST
In addition, if they are substantial, the total cost for a truck should include the administrative exp€nses connected with planning and supervising, figuring wages, and negotiating insurance, service, and labor qontracts.
Total for Vehicle
Administrative (if substantial ) GRAND TOTAL
K/D Cedar,,chosen by Shakertown
K/D Cedar Supply Inc. has been appointed distributor in northern California for Shakertown Corp., manufacturers of western red cedar shakes and shingles, according to Merv Kjer, president of the Hayward, CaliI., firm.
Shakertown operates a mill at Winlock, Vash. Home office is Cleveland. Ohio.
Available in 2-ply or 3-ply panels, the line includes barn shakes, glumacs, handslrlit shakes, rough sawn shingles, E-Z ply and shingle texture among others. Glumacs are available in 12 colors.
Kjer reports demand is good alrd anticipates excellent activity in tllis rrewest o{ his various lines of cedar products.
II's Your Inventory...
MERV KIER, president, K/D Cedar Supply Co., proudly showins the-shakertown 3-ply barn shakes his com' pany n-ow markets, was mistakenly published in a bictirre block featuring Higgins Lumber in our last issue. The Merchant wants to

Wood Preservers Elect Gillespie
Roy F. Gillespie, general managero Oser Cedar Co., Bellingham, Washington has been elected president of the Western Wood Preservers Institute at its annual meeting in San Francisco during February.
Serving under Gillespie are: James A. MacGregor, McCormick & Baxter Creosoting Co., vp.; Don B. Bowman, Cascade Pole Co., treasurer; Wm. R. Bond, Jr. Permapost Products Co.. secretary.
Oregon-Pocific Moves Offices
Oregon-Pacific Industries, Inc. has moved to Fullerton, Calif., according to Ralph Cardwell and Allan Bufkin. The move to larger facilities was done to facilitate their marketing, they said. They had been in nearby Montebello.
New mailins address is Box 3879, Ful' lerton, Cali|. 92634. Their Porlland, Ore., address stays the same.
ltrA m@\nrs&vfiews
'VE BEEN with the Lumber Merchants Association for only two quick.months but I don't need a tree to fall on me to realize the great values involved in par' ticipating in LMA activities. The recent Third Annual Top Management Seminar at Asilomar is an excellent case in point.
JIM NORTON execulive vice president of the Lumber Merchonts Associotion of Norfhern Cqlifornio llll6 El Gonlno Rrol, Sulto 0 lor Altor, ed$.91022 (at51 94t.t6t7Nearly 60 owners, managers and assistant managers took time away from their business to meet for two davs bv the ocean and gather not driftwood, but rather much improving their business operations. Thest lmProvrng These men to a man agreed it was time well spent and highlyproductive.
If one topic were to be singled out in reflecting on the Top Management Seminar, it would have to be security and its many ramifications. There wasn't a dealer present who didn't pick up at least one important new idea on how to prevent profits from disappearing via theft or other illegal methods.
Chief Roberson of the Salinas Police Department really startled dealers when he told them over $100,000 a year is lost in S+linas alone through shoplifting. And he pointed out that only 50/o ol the persons involved are apprehended. He further stated that nine out of ten shoplifters return to the same stores where they have been successful.
His comments certainly got dealers thinking about their individual operations and the methods they employ to prevent shoplifting. It would be well if we all took a long hard look at this phase of our business for security is a key factor for every opera- tion'
LMA's various committees are holding meetings this month in preparation for the upcoming Annual Convention at Yosemite Lpril 27-29. Programs are being reviewed and top-notch speakers will be on hand to disseminate information and provide dealers with ideas on how to improve business. *
Like the Top Management Seminar, you have to attend to benefit. Why not mark your calendar now and join your fellow dealers at Yosemite? You'll be glad you did and the results will show for some time to come.
TFIE KEY CORPORATION WH()LESALE LUMBER

19 I No. Lil,ac. Bor 189. Ridn, Calil.
Fo/@d
White Fir Sugar Pine up to l8'. Fine old growth timfrom our YollaTree Farm. E - C0Riltl{G .PASIGI{TA
tti,tltl rWr KZ
Montqno
42-2120
NNON]TANA NEWS -SPlls
By R. V. PETERSEII executiYs Yice presidentI)LANS AND arrangements are well unr der wav for the f969 MBMDA Convention and Building Products Exposition which will be held this year in Great Falls, April l0-I3.
to do the ioh
Convention co-chairmen Paul Olson and Gary Hindoien, State Lumber Co., Gt. !'alls, are rounding out an interesting and informative program o{ speakers and features. Exhibit space reservations coming in give assurance of an excellent building products display.
. SmaII enough;'. . to do it fight
This is ROSBORO with a reputation for ' quality finished lumber products. Our extensive mill layout and modern methods enable us to do most things that are done by the largest lumber operations and to do it the most economical way. Yet, being small, we are able to give personal attention to each customer's needs. Mixed carloads and combinations of DOUGLAS FIR plywood, lumber and "stock" glu-lam beams are available to your specifications.
An added feature this year will be open' ing o{ the exhibit hall to the public. Par' ticipating in the exhibits by local suppliers of related home construction products and furnishings will make the event a home' show for people in the Great Falls area.
Congratulations to Neifert-White Co., Townsend, on their recent celebration of their 25th anniversary. Partners D. W. Neifert and H. G. White give every evidence of anticipating another 25 years in the business of providing shelter.
Retiring National executive committeeman for district 5, Brooks Robinson, has accepted appointment as chairman of National's market and marketing trends committee.
We note with regret the passing of J. Earl Healey, one-time president of Montana Building Material Dealers' Association. A former lumber dealer in Belt, Montana, he was long active in both the Montana and Western Associations.

Welcome to new members: Western Woodwork & Supply, Kalispell, and Tanglen Brothers, Inc., Crane. And to new associate members: Kalispell Lumber Co., Kalispell, and St. Regis Paper Co., Libby. Old friends and loyal associate members renewing for 1969 include: Anaconda Forest Products, Billings; Boise-Cascade, Billings; Lloyd A. Fry Roofing Co., Utah; Wilhold Glues, Inc., Calif.; Plywood Distributors, Spokane; Vince Davies, Gig Harbor, Wn.; Empire Building Maierials, Bozeman; Ferguson Lumber Sales, Gt. Falls; Georgia-Pacific, Billings & Gt. Falls; Havre Builders Supply, Havre; L.A. Hamiltong Lumber Co., Missoula; Joe Carbonari (Armstrong Cork), Spokane; Ideal Cement Co., Billings; Kaiser Cement & Gypsum, Helena; Hellgate Industries, Missoula; Yellowstone Lumber, Miles City; Slavens Lumber Sales, Billings; James Steider (Ceco Corp.), Minneapolis; Don Tripp (Palmer G. Lewis Co.), Spokane; U.S. Epperson Underwriting Co., Portland.
Son Diego Associqtion Officers
James C. Gilchriest has been elected new president of the San Diego Lumbermen's Association. George Cordrey, retiring as manager after six years, was honored by the group at the recent meeting. Outgoing president James E. Easterly made the presentation.
Morton Lieberman was chosen as new vp. and Morton Stanley, treasurer.
Seated as directors were Mearl L. Baker, Ed Boies, William S. Cowling, Jr., O. J. Evenson, Gordon T. Frost, L. V. Ingrahm, H. G. Larrick, Jr., Joseph E. Marinello, John L. Maxwell, John E. Murray, Donald W. Olson and John D. Sullivan.
Building Moteriol Deolers Associotion ,^. 325 Fcffer Avrnuc, Holcm, Montono 59601, 11061
HE National Lumber & Building Ma. terial Dealers Assn. is again an active sponsor of "Home Improvement Time" the promotion with the National Home Improvement Council, National Assn. of Home Builders and NERSICA, Inc. Consumer attention and local communitv action will be generated through the proclamation oI M"y as "National Home Improvement Nlonth."
The Guideline to Profit book is being mailed to 100,000 dealers, builders, remodeling contractors and others interested in the home improvement market. It is the kickofi for the program and the guide book contains many ideas and suggestions for- advertising and promotion pianning and mailer pieces available. A promotion kit-is available at $5.50 ea. posipaid and includes promotional materials,posters, banners, pennants, etc.
Read the November-December 1969 is-

sue of Narinnal y'Vears announcement of NLBMDA's low income housing program designed for building material dealers. The 1968 housing act allows several opportunities for dealers; the National's research committee has an approved program tlat can be of considerable assistance to members who want to capitalize on this opportunity. I{ you've mislaid the National lVears and want full details, let our ofrce know and we'll send you full details. Incidentally, when fully funded the act will provide market opportunities to dealers and their customers not onlv in new residential construction, but remodeling and second homes. We will help you keep abreast of developments.
We'd like to welcome the following new members: Warrenton Builders Supply, Warrenton, Ore.; Oahu Lumber & Hardware Co., Honolulu, Hawaii; Lakewood Lumber Co., Tacoma, Wash., and Mt. "Ilood Building Supply Co., South Bend, Ore.
We'd like to salute members of over 40 years standing, from the beginning of the 40 Year Club in February, 1957, to De-
It's Responsible Service That Counts!
HEDLIJND serves efrciently and prompdy throughout California and acrosi state boirndaiiei.
During tbese trying market tirnes if is of aital, import to d,eal, oaitb a cornpany utbicb bas prooed, for more tban tuto d,ecad,es its ability to serae its ncany c:ustomers uitb integrity and, tbe al,l, essential, recognition of tbe importance of tbe custorner's ipd,iaid,ual need.s and, requir entents.
Gall Hedlund collect and find out for yourself.
Hedlund [umber Sales,Inc.
cember 31, 1968. They are: T. E. Austin, James Baker, Zavier Baker, IV. H. Barnett, W. C. Bell, Dwight S. Billington, W. F. Bishop, Warren D. Boyer, Karl Bracher, Carl E. Brown, James F. Brown, Otto Buol, P. W. Busch, D. Earl Clarlq Roy Clothier, Alfred D. Collier, J. W. Copeland, Frank M. Dunn, O. L. Engle, John L. Fowler, Vesey W. Gardner, Forest O. Garrigus, Carol Gay, IV. H. Gerretseno M. F. Gilmer, E. A. Green, Sam Hale, Ray E. Harlan.
C. M. Harmon, C. W. Harrington, R. E. Hiltz, Reginald Houghton, Glen W. Hout, Ralph T. Howard, J. D. Jacobs, George Johnson, V. L. Johnson, W. L. Johnson, Homer B. Kendall, Robert E. King, Gunder W. Kjosness, Morris Kleiner, W. G. H. Krueger, Jon H. Lewis, James H. Livesay, E. K. Martin, H. F. McDaniel" J. P. McEvoy, William V. Meadeo Frank E. Meyer, R. A. Meyer, William F. Miller, H. D. Morgan, Clayton C. Morse, C. E. Nelson.
V. W. North, V. E. O'Neill, Frank J. Powers, F. H. B. Richards, C. S. Richardson, Frank J. Rima, Fred H. Robinson, H. P. Rowles, Kent Rubow, Earl Rutherford, E. C. Schoeneman, L.V. Schramel Mike Schramel, K. M. Slingsby, Ray F. Smith, Ira E. Snyder, Raymond G. Snyder, Oscar Steigleder, Walter Steigleder, L. P. Stranahan, Leo Sullivan, William H. Van Hoy, Paul Van Petten, Burt L. Vaughan, Floyd F. Volk, Reg Wert, Wallace G. Winter, O. L. Withers, and Charles B. Young.
These Borg-Warner simulated marble lavatory vanity tops have high resistance to stains, impact, heat and abrasion. They look and feel like real marble with convincing random grain pattern and color. The answer for those who would like to achieve the classic dignity and charm of hand sculptured marble. fn single and double bowl models in ffi
standard vanity cabinet sizes up to 72 inches.
PERS@NALS
Dean Trumbo, g:en. mgr,, Trumbo div. of Oregon-Pacific Industries in Portland, reports that Glenn Hart has joined them as merchandise and sales mgr.
Peter If. Koehler has been named to head up Evans Products'new forest products div. Lawrence Flahive, gen. mgr. of the bldg. products gp., made the announeement.
Jim Norton, LMA's new exec. vp, got a good initiation at the Asilomar meet when (1) the kick-off speaker cancelled at the last minute (2) the liquor store didn't make the needed delivery (3) the lights went out and (4) the
guests were awakened during the night by fire alarms going off. Jim still came thru with flying colots, somehow.
Wayne North is the new owner of Orcas Lumber Co. on Orcas Island in 'Wash. He took ove.r from George and Sadie Gow.
O. L. Withers plans an opening soon for his new operation on hyw. 99E, Salem, Ore. With his son, Robert, he also operates Woodburn and Mt. Angel Lumber Companies.
Marianne Dausen has joined Oregon-Paciflc Industries as secretary and general office helper at their new Fullerton, Calif. office.
John Cameron and Fritz Quirin, owners of C-Q Trucking in Los Angeles, have a new trophy. Keith Kruser and Larry Heinselman of the C-Q Trucking Mo-
torcycle Team won the main event and trophy dash respectively at Whiteman Stadium.
Andrew J. Ilonzel has been named vpoperations foi" Columbia Plywood Corp. in Portland, according to Kirk R. Cooper, president.
John Dozier, professional forester for American Forest Products Corp., was a recent guest lecture'r at Oregon State U's. School of Forestry.
Frank A. Barker has been named mgr., special accts. and sales administration for the so. Calif. div. of Kaiser Cement & Gypsum Corp.
Jim Lambert has been named to the ne,w position of mgr. of wood products for Crown Zellerbach. He had been resident mgr. of the co. mill at Columbia City, Ore.
Bernarld Mooney has joined Occidental Chemical's marketing sta"ff (they make Best Fertilizer) according to rp. Dr, \ilm. L. Garman.
Ben Springer, Hoo-Hoo's Seer of the House of Ancients and a former Snark, is in a Milwaukee hospital recovering from a recent illness. Send your cards to him c/o International IIQ.
Lloyd Webb and his Sue, visited No. Calif. mills and attended the recent WWPA convention in San Francisco on Vance Lumber Co. business.
Milan Michie and Pete Diggs of Stahl Lumber Co,, Los Angeles, were also among the many at the WWPA convention.
Robert J.'Bob'Mangrum has joined WatcoDennis Corp., Santa Monica, Calif., as exec. vp. & gen. mgr., according to Guy If. Dennis, the president.
J. J. "Jack" Mulrooney, exec. vp., NationalAmerican Wholesale Lumber Assn., was honored with a set of gold cuff links for distinguished service by the National Assn. of Wholesalers.
Robert G. Hagemeister is the new sales mgr.-dealer sales for the so. Calif. div. of Kaiser Cement & Gypsum, according to div. sales mgr. R. II. Gannon.
Hugo Miller, Rounds Lumber Co., San Marino, recently flew to Samoa, Calif. for a general meeting that included the Calif. redwood and Crawford div. people.

Ann Yetzbacher and Gwen Petrolli have joined the accounting dept. at the mahogany importing div., Potlach.
C. K. Rose, Eastern Oregon Pine, Lakeview; Ore, went east for President Riehard Nixon's inauguration in Washington, D. C.
Ted Lee, formerly with Rasco Stores, Sacramento, Calif., has rejoined the Bta,f of Palm Avenue Lumber Co. as asst, mgr.
Paul Rhoiles, purchasing mgr., Hyster Co., Portland, Ore., has been elected president of the Western Conference of the American Contract Bridge League.
John F. Brown, Kernville Lumber Co., Isabella, Calif., is the newest member of LMA. John is owner-pres. of the yard.
Paul Fritchey and son Russ plan to celebrate the 50th anniversary of their Palm Ave. Lumber Co. in Alhambra, Calif., with a big whoopde-do.
Gage McKinney, who works part-time for MacBeath Hardwood Co. in Oakland, Calif., visited his dad Verlon recently in L.A.
Robert Marcipan and \Milliam Mein III are the new Calaveras Cement div. of
MAICI{, 1969
Flintkote reps for Contra Costa, Napq Charlie Strait, his son Jim and Jim's wife John Robertson, sales representative of Sun # Solano, Yolo and Santa Clara, San Roberta, Strait Door & Plywood Corp., Lumber Co., San Pedro and his wife ; ,i Mateo, Santa Cruz, Monterey and San El Monte, Calif., are back from their have returned from a two weeks vaca- tj Benito counties respectively. visit to the National Woodwork Manu- tion in Hawaii. :'i
Ed O'Kelley is now working with Roy Ear- facturers Association meeting in San Ralph W. Anderson, a professional engi- -5i rison at North Valley Lumber Sales in Francisco. neer, has joined WWPA to help
Sacramento, Calif. He had previously Jim Webber, mgr. of Hubbard & Johnson's find, among other things, new uses for
been with Hedlund Lumber Sales. Mt. View, Calif., store has been named structural wood.

Don Crampton, Pacifii div. of Marlite Panel- by LMA prexy Les Ley to the N'tl. Con- Wes Mitchell, TW&J, Vallejo, Calif., was *:. ing, has been honored by the company struction Task Force, est. by the Small married in mid-February and honeyfor his sales efrorts. Business Administration. mooned for the week after.
Craig Coleman, son of Eckstrom Plywood's Larry Owens of Simeone-Williams Co., inr Paul C. Stevens has joined the Portland Ken Coleman, started his 3 year hitch Lafayette, Calif., was recognized by the wholesale dept. of Pope & Talbot, dept. with Uncle Sam with duty at Ft. Ord, International Order of Hoo-Hoo as be- mgr. Lex Th.ylor has announced. Calif. Ken, who lost his appendix re- ing the most widely travelled member David McKinney, the son of Verlon Mccently, is back up and feeling fine. of the Supreme 9 during 1967-68. Kinney, Brush Industrial Lumber in
\Yalt Park, sales manager, Humboldt Flake- llliles Davidson, q9 of Sun Lumber Co., Los L,A.' has transfe,rred to Stephen F. board in Arcata, Calif., and Abe Lincoln Angeles, is back at work after a recent Austin St. College in Texas. celebrated their birthday on February hand operation.
Bill Carter, formerly with Higgins Lumber 12. WaIt admitted to being only ". . Florence Bartolini, the bookkeeper at East Co., San Francisco, is now associated ovet 30." Bay Lumber in San Leandro, Calif., for with Seaside Industries, Inc, in Willits,
John years, daughter, sales rep. by Calaveras Cement. He'll Renie, is -a so-phomor" at UC, Berfeley.
John R. Poer has been named contractor 14 years. reports that her dauehter. Calif.
G. II. Calbaum will be the superintendent,of supervise No. and Central Calif., No. Dick Cipra, plant superintendent of Sun that new particleboard plant Southwest :.. . Nev., Ore. and the river counties of Lumber Co., San Pedro, Calif., is also Forest Industries will be building later ' Wash. on recovery list from a recent appenr this year in Flagstaff, Ariz.
Ray Williams, mill sales supervisor at Hum- dectomy.
*n
Dick Clark is the mgr. of the new distribu- ,ri boldt Flakeboard in Arcata, has or- Lawrence Ferry, East Bay Lumber in San tion center Mouldings, Inc. recently ganized the first Redwood Empire Open Leandro, Calif., now has his son, Rick, opened in Boise, Idaho. He is the exin Eureka. Eureka boasts the only in- working as a clerk in the office. plywood sales mgr. for Rosboro Lumdoor lighted horseshoe pitching courts Elmer Brock, TW&J, Newark, Calif., and ber Co. ontheWestCoast'ndn.y.p""ai"*WesMitchell,Tw&J,Valiejo,flewtoRayBlackstock,BlackstockLumberCo., good attendance at the first event Los Angeles for opening day festivities Seattle, and his wife spent 3 recent :i March 15. at TW&J's new yard in Cerritos. weeks in the Hawaiian Islands.
Produced in Californiq to give you one-week delivery by truck to your yqrd or job site. Wholesole discount to lumber decrlers.
Lowest prices on Glu-lom c:nd Potlatch Lock-Deck, Complete service D Any size or
Redwood park hurts Indian family
When the National Park Service moved to complete acquisition of about 58,000 acres of redwood forest land in Humboldt country, Calif., recently, one parcel of this great area involved was a 200 acre pieee at the mouth of the Klamath River which belonged to the Williams family.
The land in question, originally part of
the tribal possession of the Yurok Indian tribe and taken over by the United States government following the conquest of California by General John Charles Fremont, had been deeded to Charlie Williams by President Grover Cleveland (fBB5-89) (r8e3-97).
Charlie Williams, chief oftle Yurok Indian tribe. served as a scout for U.S. cavalary Colonel Williams, whose name he took. In deeding the land the stipulation was he could have as much land as he could fence in a given time. l,aboriously and with all the dispatch he could muster, Charlie Williams manased to enclose two hundred acres. 'Presiden"t Theodore Roosevelt later confirmed the original deed and Woodrow Wilson reconfirmed it during his term of office. The deeds remain in the Williams' family poesession. Charlie llrilliams remained on his land until his death in 1964.
Chief of the Yurok tribe today, numbering 3,500 memberg is Timm Williams, a well-known figure to all football fans who attend the Stanford-California Big Game. For 17 years he has appeared at all games as Prince Lightfoot, costumed in his brilliant native headdress and ceremonial attire. Timm Williams is associated with the Matson Navigation Co. in San Fr,ancisco. His two brothers and three sisters, tho, live on the family's Klamath River holding where t}ey operate a fishing resort, Dad's Camp. This includes a trailer court, dock, open camping area and restaurant and is their sole livelihood.
In the recent redwood land acquisition by the government, the W'illiams' property was taken under the public domain act despite the three presidential acts deeding the land to the familv.
There are no stands of redwood trees on the land !

SecretaryManager
Interest is high for the upcoming Annual Arizona Association Convention being held May 1-3 at the Stardust Hotel in Yuma, Arizona.
With home building on the increase, high prices in lumber and plywood, with profits being up in 1968, the expansion of major building marts in all parts of the country and the concern of what the lumber marts in all parts of the country and the concern of what the lumber dealer's place in the market will be in the future, is resulting in the most interest in the convention for many years.
The 1969 convention program is designed to cover the above areas. A fine slate of speakers are on the program; John Wolfe of John Wolfe lnstitute, John Slothower of Georgia Pacific, Bob Jones,
Deoler Tie-in to Housing Act
The National Lumber and Building Material Dealers Association has a program to engage dealers in new low income housing. Based on the home ownership provisions contained in Section 235 of the 1968 Housing Act, the program involves federal subsidies that reduce the interest rate on a home to as low as one percent.
NLBMDA says a typical family of six in Washington, D.C. can own a home costing $17,500 for a monthly payment of only $lI2 if its annual income is $5,500. It is anticipated that the primary beneficiaries of this section of the act will be families with incomes ranging from $3000 to $7000.
Featured is a package of three house plans for low-income families. These homes are in the $7000 to $9500 price class, exclusive of land. All use modular outside dimensions, standard window and door sizes and single skin exteriors of plywood with battens.
Club Golf Chollenge
Los Angeles Hoo-Hoo Club 2, possessor of so.me first class golfers, has been challenged by the similarly endowed Tree House Club to a tournament, Mar. 21, at tle Palos Verdes Country Club.
Tree House club members are the credit managers for the companies belonging to the Building Materials Dealers Credit Assn.
exec. vp. of the Middle Atlantic Lumbermen's Association and Cavett Roberto one of America's top speakers. All of these men will have messages of interest to our members.
A golf tournament is slated for May lst at the Yuma Country Club. There is a full schedule of social events with a steak frv.
visit to Mexico and the Annual Banquet. A detailed program of the convention will be covered in the April issue of The Merchant Magazine.
Membership is on the increas€ in the as. sociation with tle addition of six new members.
Kircher Asbestos and Rubber Company is a new associate member and the fol' lowing are new regular members:
Canyon State Building Supply of Douglas; Grand Avenue Lumber of Phoenix; Stanley Lumber Co. of Prescott; Somerville Building Material of Bullhead City'and Sommerville Building Material of King' man.

IHPA CONVENIION
(Continued' lrom Page 9) noted its still limited use in Asiatic ports.
Most observers felt the present resis' tance that existed reflected the inevitable teething problems of a shipping method that is still relatively new. Jerry Linares, Port of San Francisco, chaired the panel which pointed out that one efiect of the East Coast dock strike would be eventual higher prices on the West Coast.
In other discussions, Clark McDonald, Hardwood Plywood Mfg. Assn., regarding the fact that many kinds of wood are retailed as lauan, which strictly speaking aren't, said that the federal government has been working for two years on a rulebook called Decorative Wall Paneling Guide which will attempt to provide rules. No date was given for its release.

Fred Smales, who recently retired from the plywood business after an outstanding career, was named an honorary associate member for a year by the board of directors. The presentation was made by Jack Davidson.
Wrapping up the convention on a happy
note was the dinner dance on Saturday, Feb. B, which heard the formal presentation of the new officers:
Gregory Frumkin
James Mackay
Henry Dessauer
Hans Rainer
Charles Schmitt
John Osgood, Robert S. Osgood, Inc., Los Angeles, golfer-par-excellence ( ??) ran the golf tourney and presented prizes to Frank Frampton, Ist low gross; Jim Craig, lst low net; Hugo Slocombe, 2d low gross and Gary Wickstrom, 2d low net. For his score of 123 (yup, 123) Jim Mackay won some cut-up golf balls as did Jim Sharp for his 120.
l'he member who came the farthest to the meeting, 8,000 mi., was Min Ha Cho, secretary of the Korean Plywood Industry Assn.
And for those collectors of true minutiae, let the record show that 64 separate bursts of applause were marked during the final night's banquet, appropriate testimony to the enthusiasm of the membership of the Imported Hardwood Products Association.
A. C. HOUSTON
(Continued from. Page 6)
garden supply and patio areas. He also fills lumber orders {or contractors and do' it-yourselfers. Danny, who used to come into the store as a boy, is now married and has two children of his own.
Manual Rios works the paint department, among other'areas in the store. The department, 1,000 sq. ft., has a complete stock of brushes, paints, accessories and even has a small section for the Sunday painter. Maybe this is where Ike gets his paints and brushes?
Al Salas and Bill Borunda, yard foreman and helper, maintain and stock the 10,000 sq. ft. yard. Screening and screen door frames are popular items.
The yard is open Mon.-Fri. 8 a.m.5p.-. and 8 a.m.-noon on Sat. They charge a $1.50 minimum,on all deliveries. As the old, established yard in their area of the desert, they have very little competition. But when you see the good service-conscious job they do, you would think there was another yard next door.
Which is probably why there isn't.
New Home for Bond-Deck at Nikkel to handle distribution. car service division of the Interstate Com- i* Having trouble getting your Bond-Deck Timberlam manufactures ,D_ouglas fr, merce Commission as well as other repre- ln$ lately? Iie.e's whyl wood-laminated beams. Nikkel Lumber has sentatives of the federal government. ,.,1
Tarter, Webster & Johnson had a three- long been a major lumber and millwork I week shut down recently of its Bond-Deck lupilier, but tt" announcement marks ReJirement Cops 40Yeors li manufacturing line at Fresno, Calif. The ttt"i. n.st entry into the laminated beam Marie Stanton, retirin_g a{ter more than t halt was n"""irury to move the'manufactur- business. 40 yeers in the lumber business, was hon' 'i ^.^.1 h., lrot {tio-.lo rt r ra^ant nqrfv npla- ',il ing equipment to an all-new plant, built ored by her friends at a recent party cele' t:i
the panelized deckingproduct. Box C.or Shortoge Worsens bratrng the event. fl Bond-Deckisrnanufacturedfrom2,,xTheseveresnowstormswhichhavehitMrs.Stanton.whoselatehusbandChet €' t & g selected white fir. the East Coast will make even worse the was a longtime lumbermano retired after current shortage of box cars, which is the 12 years iithpul- Avenue Lumber Co., Nikker To ser Grue
the western rumber
F.- Nikkel, president of R. F. The efiecis of the storms were pointed
ten-Blinn Lumber co. Nil'.k{ _Ly!-"r co., sacramento, calif., out by James G. Manning, western wood and Ted Hoff, Jr., president of Hofi For- Products Association, who warned that rn 1962 she had been given the honor est Products, Hor.".ho" Bend, ldaho, an- adequate relief from ih" bo* car shortage of becoming a member of the Pioneer nounced -the ap_pointment of Nikkel Lum- does'not appear to be in sight. " Lumbermans club' trer as the exclusive sales agents for the Mannin!'was recently i"n Washington, Her fellow members in the Hoo-HooTimberlam Div. of Hofi Foreit Products. D.C., discJssing the serilusness of thJ car Ettes and the American l,egion Auxiliary, Nikkel has appointed Ron Hoppe as shortage with -car service officials of the among others, sent telegrarns of congratumanager of a newly created sales division American Association of Railroads and the lationi.

Green
lorge
Reseorch Bulletins
The following reports have been published by Forest Products research Society and are available on request from the Society, Dept 1, 2801 Marshall Court, Madison, Wis. 53706.
E etimateil Houdy Production ol Sliced, Wood, gives simple equations used to estimate slicing rate, loading delay, flitch dimension and product thickness. Engineered, Wood, Structures reviews information explosion on physical and mechanical properties of wood. .Elordboord, from Ceiln'r Barlc indicates that a hardboard satisfactory for most normal uses may be produced from western red cedar bark.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Slide Film
Marlite, the Sid,e You Neoer See, a l5-minute sound-slide film narrated by NBC newscaster Frank Blair. is available for group meetings. The film takes viewers inside the Marlite plant and gives them new information about plastic-finished hardboard. Arrangements for scheduling film can be made through any Marlite representative.
WRITE: The Merchant Magazine,573 So. Lake Ave.. Pasadena, Calif. 91101.
Pollution Testing
Air pollution testing, source and laboratory analyses and eorrection services are described in a four-page br.ochure published by Air Measurement Div., Advance Ross Corporation. fire brochure describes a broad range of specialized, technical services available to industries throughout the nation seeking to comply with increasingly stringent and specific air pollution laws. On-site testing is offered.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
| 969 Ponel Guide
The 1969 Marlite paneling guide provides complete information on the current line of plastic-finished hardboard for walls and ceilings. All colors, woodgrains, patterns, and expanded line of textured panels are shown. Full-color illustrations of residential and commercial installations demonstrate the versatility of this plasticfinished hardboard. Technical information on Kor.elock, custom
laminated panels, moldings and accessories are also included,
TilRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
Avislirop Folder
FMO Corp. published a sixpage folder describing Avistrap polypropylene strapping materials, application tools and automatic strapping equipment. Data inrcludes strap dispense,rs, tensioners, sealers, and Avistrap,combination tools.
WRITE: The Merchant trfagazine,573 So. Lake Ave., Pasadena, Calif. 91101.
NBS Highlights
Techni,cal Highlights is a survey of activities of the National Bureau of Standards (U. S. Department of Commerce) from 7/U67 to 6/30/68. It covers the Bureau's in-house research activities, relations with U. S. Government agencies, industry, and science, and international efforts to coordinate and advance physical measurements and standards.
\ilRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena. Calif. 91101.
Ceiling Hondbook
National Acoustical Contractors Assn. has published the 2nd edition of Ceiling Sgatema Hond'boolc. It describes proper installation techniques for acoustical ceiling systems. It offers stepby-step techniques in 14 chapters, contains 303 pages with over 200 illustrations.
\ilRITE: The Merchant Magazine,673 So, Lake Ave., Pasadena, Calif. 91101.
Siding Brochure
A brochure describing expanded Masonite Corp. line of Ruf-X90 Siding shows color reproductions of homes displaying the various styles. Ruf-X-9O Siding is available in lap, reverse batten, square - cut grooved, Vgrooved, and ungrooved panel. Features are: dent resistant, weatherable, grainless, comes face :md back primed, also unprimer:1.
WRITE: The Merchant Magazine,578 So, Lake Ave.. Pasadena, Calif. 91101.
Cose Studies
Business firms interested in how to increase business through book and booklet pro-
g:.ams can have a free copy of 52 Case Stuilies issued by The Benjamin Co. The report shows how 62 well-known business firms have used particular titles and special publishing formats to achieve 52 difrerent marketing objectives. Formats involve created, adapted and standard titles.
\ilRITE: The Merchant Magazine, 5'13 So. Lake Ave., Pasadena, Calif. 91101.
Income Homes
Neus Multi - Unit Income Homes 32-page plan book from National Plan Service, featurea 38 desigrrs, including townhous-
Fast growing market es, garage apartments, garden apartments, duplexes and apartment buildings. One, two and three bedroom plans are shown. A package of 25 is $22.50, or buy 6O for $41.50 and your four line imprint free.
TilRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
Free Service
For furlher informotlon on oll New Literolure items, wrile The Merchant Mogozine, 573 So. Loke Ave., Posodeno, Colif. 9l I 0l Pleqse mention issue dqte so we con process your request fqsfer!
Form Booklet
Timber Engineering Co. u'ill furnish copies of a revised booklet describing Formall eoncrete form plywood. The four page, two .color publication detailg the specifications for Formall.

WRITE: The Merchant Magazine, 573 So. Lake Ave,, Pasadena, Calif. 91101.
Spec Bulletins
Available from Star Manufacturing Co. are product descrip- tion and specification bulletins and spec sheets on two Star rigid frame structural systems for use in lumber yards, warehousing facilities and millwork plants.
TilRITE: The Mer.chant Magazine, 673 So. Lake Ave., Pasadena, Calif. 91101.
Tw@mty-fi=five Yeams Ago
As Reported in the March 1944 lsue of The Merchant, Esr. 1922
Gleorge T. Gerlinger, Willamette Valley Lumber Co., Dallas, Ore., and president of the Nationel Lumber Manufacturens Assn., returned to Portland from visits to San Francisco and Los Angeles.
Mark D. Cempbell, Campbell-Conro Lumber Co., Portland, visited San Francisco and Los Angeles two weeks ago on his way to Phoenix, Ariz., where he will vacation.
Frank Connolly, president, Western Hardwood Iarmber Co., L.A., returned from a month's trip to Washington, D. C.
Ernest H. Bacorq manager, Fir-Tex of No. Calif., S.F., returned recently from a weeks visit to Los Angeles on business.
R. E. 'Bob" Caldwell, Ifammond Lumber Co., S.F., is back from a two weeks vacation spent at Palm Springs.
Albert A. Kelley, wholesale lumber dealer, Alameda, returned from a brisiness trip to the Pacific Northwest. He attended a lurnber auction in Portland and called on sawmills.
Tlarren B. Wood, president, and Ilarry F. Yincent, vice-president and general manager, E. K. Wood Lumber Co., S. F. returned from a visit to their firm's Ios Angeles ofrce.
Gleorge C. Cornitius, George C. Cornitirx Hardwood Co., S. F., returned from an eastern b-usiness trip. He visited Washing- ton, D. C., and called on a number of mills in Virginia.
Q1osb1 II. Shevlin, asst. general manage& The Shevlin-Hixon Co., Bend, Ore., was a recent visitor at the office of the Shevlin Pine Sales Co., L. A.
W. B. Wickersham, Pope & Talbot, Inc., L. A., attended the annual conference of the West Coast Lumbermens, Assn. at portland. Ore.
Ray Larson, Portland office, Wendling- Nathan Co., is stationed at Camp Kohler, Sacramento.
Pat Carroll, formerly a salesman with 4imberly-Clark Corp., L. A, is now Seaman First Class, U.S.N., stationed at San Diego. Carl W. Bahr, president, Calif. Redwood Distributors, Chicago, left San Francisco after visiting his organization's mill connections at Scotia and Samoa, Calif.
Ed Canton, Canton Lumber Sales Co.. Minneapolis, repreeentative in that territory of California Redwood Distributors, called on this organization's connections in Calif. and the Northwest.

Stanley 4. Dixon, manager of the By- Products Division, The Pacific Lumber Co.. N. Y., was in San Francisco.
G. F. "Jerryt' Bonnington, Lamon-Bonnington Co., S. I.., will visit sawmill connections in Oregon.
Lieut. Wm. L. Frese, bombardier, U.S. Army Air Force, is stationed at Langley Field, Va. He's a son of Otto W'. Frese. Martin W. Parelius, Parelius Lumber Co., Portland, Ore., was in San FYancisco on business.
Jemes L. Eall, San Francisco wholesale lumberman, and Mre. Hall are spending three weeks vacation at Chandler, Ariz. *
Paul F. t'Ed" Kent, son of Paul Kent, E. U. Wheelock Inc., Los' Angeles, graduated ae a pilot in the USAF.
Stanley C. Moore, manager of Fir-Tex of Southern California, is back from a business trip to San Francisco and Portland.
Russ McCoy, McCoy Lumber Co., Hemet, Calif., recently visited San Francisco on his wa1 back from Ore.
Paui Orban, Paul Orban Lumber Co.. Pasadena, and Mrs. Orbanr-were recently visitors to San Francisco.
Joe A. Bugley, well-known Los Angeles lumberman, has joined the sales stafr of Barto & Smith Lumber Co., Huntington Park, Calif.
Coptain J. C. Snead (formerly with l{endling-Nathan Co., S.F.) has been transferred from Walla Walla, Wash., to Petersen Field.
T. W. Tebb, Paciffc Lumber Agency, Sumner, Wash., and his daughter, Mary Tebb, are Southland visitors and are spending a month at Palm Springs, Calif.
Tom Ross, The Ross-Terrell-Co., Lafayette, Calif., returaed from a three week trip to the Northwest.
George Gibson, Gibson Lumber Co., Sanr Bernardino, Calif., and Mrs. Gibson, visitcd San Francisco.
tutu
Judd Blanchard, Blanchard Lumber Co., Burbank, Calif., and Mrs. Blanchard, were recent visitors to San Francisco.
.
. . is the natural choice for long-life fencing of genuine Western Red Cedar. Precision cut lengths and uniformly trimmed edges assure easy installation and satisfied customers.
F or C edar -Rwstic palings (also posts and rails) by the carload or LCL, just caIIHobbsWalI!
U]IITED T(l SERVE Y(lU EEST!
A Unitcd staff of veteran lum' bermen experienced in handling the requirements of the retail dealer
United in their effort to provide prompt, etficient seruice on wholasrle orders from our
United inventory of prime soft' wood lumlGr maintained with the retail dealer's needs in mind.

NAWLA Looks ro the 70s
Marketing improvements in the next decade, with immediate implementation of National-American programs designed to en' hance the wholesaler and the entire forest products industry, were studied at a recently concluded three-day meeting at Boca Raton, Florida. Twenty NAWLA firm's members met to make decisions regarding programs and thrust of the national trade group which markets the bulk of North America's {orest products' 'oBetter Marketing in the 70's through NAV/LA" was chosen as a theme for National-American's ?7th annual meeting which will be held at The Broadmoor, Colorado Springs, May 27'29-
Builder Bemoqns Lumber Prices
High prices and unstable market supplies of lumber and wood products have reached a crisis stage in the construction industry, Ray Hallberg, past president of the Home Builders Association of Metropolitan Portland and newly elected Northwest region of' ficer of the National Association of Home Builders, has warned.
"If we are in the position that an increase from 1.3 million to I.6 million housing starts results in tremendous cost increases, what will happen when we try to achieve the national goal of 2.6 million starts a year by or before 1975?" he asked.
He said the higher prices are motivating intensified research to find materials which can be substituted for wood.
Owens-Pqrks .Buys Tqnnqhill
Owens-Parks Lumber Co. recently bought the physical assets of W. J. Tannahill & Sons, a 35 year-old trucking company located opposite their Los Angeles facility, for about $200,000.
What they bought was the land, buildings and twenty operating vehicles, not the corporation. The trucks now will haul, at least for the present, just for Owens-Parks.
Buss
I.UMBER CO.
7l5l Telegroph Rd.
los Angeles 90O22
RA 3-1681 . PA 8-4447 . RA 3-3454
Lctft@ rD s
KUDOS TO US
Mr. David Cutler
The Merchant Magazine
573 South Lake Avenue
Pasadena, California 91101
Dear Mr. Cutler:
FOR QUALITY AND SERVICE
NONE BETTER
I?Ef,'ltuoo/D-
Holmes
Your best bet for reolly efficient distribution of West Coost lumber
REDWOOD
AIR.DRIED KILN-DRIED GREEN
STUDSPOSTSSPTIT PRODUCTS
At our January 8th board meeting, the directors of NHIC unanimously passed the attached resolution of thanks to your publication for having carried our industry service ad during 1968.
We are grateful to you for your support. NHIC strives to stimulate activities to expand the remodeling business countrywide.
We are proud of the fact that the home improvement industry is a $12 billion business-up many billions since our founding back in 1956. Your support has been of great assistance.
I hope you can use our industry service ad again during 1969.

Cordially, Harold
3 Carlow Company Warehouses
To Serve All Southern Cqliforniq Deqlers *
l7O3 N. 8th Street COITON, Colifornio
7r4-.825-0672
ll38l Brqdley Ave. PACOIMA, Cqlifornio 2r 3-899-5208
75O Eost 59th Street
tOS ANGEIES, Colifornio 2r3-2334291
*
Son Diego Represenlotive
W. H. "Bill" Pruilt
3133 Mi. Miguel Dr. Son Diego, Colif.92ll4 l7l4t 4744126 *
C. Ellicott. Chairman Advertising & Promotion CommitteeNational Home Improvement Council. Inc.
11 E.44th St. New York 10017
FEDS RESPONSIBILITY
Dear Sirs, Your publisher, Al Bell, Jr., certainly hit the nail on the head when he spoke out on the federal government's responsi- bility to the lumber industry.
(See Merchant Magazing Feb., P. 4)
MoRGAil ttooRs for Every Use
M400 lnterchangealle Panols
Entrance Doors-All Types Stair Parts !t
SE00RC0 Louvor3 & Colonlal-Modern llardmod Flush Panel lloors *
Fruslt D00RsASH-MAIIOGA]IY
-BtRCilHABOBOARD_BTEGH rt
FIR PLYTY(I|ID,APAI{ESE PTYWOOD I
NORD DOORS
I.OUVER DOORS
WHITE FIR u[,\
DOUGIAS FIR
PONDEROSA PINE
SUGAR PINE I\\I\I
I ll7
"Al Holmes, fost shipment is the nqme of the gome . . nqil or T&T"
Production & Home Office
Fred HolmesCqrl fielsEJim Buckner
The average American tends too easily to forget the many jobs and products he needs and enjoys which are produced by a healthy lumber industry.
As you so aptly put it "our onlv renewable natural resource -the forest lands."
3 PANET DOORS F-30
FOUR PANET RAISED F-,I4
X.BI'CK FRONT DOORS (F-2035 Series)
sAsH DOORS F-130
NAISE PANEI. TOUVER DOORS
SCREEN DOORS
fnENCH DOORS (F-15@ Seriesl
DWCH DOORS
FANCY FIR DOORS (ENTRANCEI
Phone l707l 964-4058 TWX: 707-573-8259
P.O. Box 665Ft. Brogg, Colif. 95437
Fred C.
HOLMES
TUMBER COMPANY
Eureka Office
Fron Holmes Phone l707l 443-4878
Bay Area
Phil Gosslin (Ooklondl Phone (415) 533-5326
We have to bring together the needs of the lumber industry and the public by informing the public how much they need the lumber industry. The important lurnber producing lands can not lie fallow.
Yours, Ilarry Samson Denver. Colo.
Remember, folls, k"ep thoee cards and letters coming to Tbe Mercbant Magazime at oru new address: 573 So. Lake Ave., Pasadena, Calif. 91101.
I.OUVER BTINDS
AAONTEREY TYPE DOORS (F-23(Xl Seriesl
..SOUTHERN AIRE'' DOORS
CARVED DOORS
SPINDI.ES-POSTS I Estqblished 1896
WHOI.ESALE ONIY I
New Products, promotions c,nd soles qids Fnodu@t you csn
Cqrved Leof Plqnk
Marlite's Textured Carved Leaf plank provides accent for interior treatments. Available in light or dark tones, carved leaf planks can be alternated with other Marlite textured planks.
use to build soles ond profits!
home. Concorde offers the appearance of hand-split natural woods, authentically grained.
It's available in colonial beiige, valley green, autumn gold, salem red, avocado, antique gray, cedar brown and birch white. Its mineral properties are claimed to assure the homeowner that it won't buckle, rot, split, warp, burn and will be impervious to termite attacks. Fast installation, low maintenance costs, a 10 year color wananty and a 20 year weather proof warranty are also featured.
IVRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Compoct Disploy
Long-Bell Div. of International Paper Co. has a kitchen cabinet display featuring four styles and finishes. The Vignette display contains 15" wall and base cabinets. Substitutions can be ma.de in cabinets.
sought by fabricators, specifiers and consumers.
WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.
Rentol Striper
An inexpensive portable unit called the Warren Striper is available for rental departments. The unit has a collapsible frame for easy fit inside the trunk of a car and weighs less than 30 lbs. complete: rental customers can transport it readily.
Adds accent
The satin-finished planks are 16"x8'and can be installed with adhesive and concealed metal clips over old walls or furring strips. A damp wiping is needed to clean this !t" thick plastic-finished hardboard.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Procticol, New Siding
United States Gypsum Co. added Concord siding to its line of products for the
Also included are a post-formed counter top, printed vinyl backboard and literature rack. Overall dimensions, including the sign, are 897/e" high,62/e" wide and 26Ve" deep.
WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
New Mid-Seqson Pollerns
Consoweld Corp. announces the immediate introduction of seven new textured patterns.
The three travertine patterns were developed to meet requirements for most decorating schemes on walls, store fixtures. vanities, as well as commercial applications. Designed primarily for kitchen counter or vanity tops, three Mist patterns are tuned to compliment decor from modern to traditional.
Mid-season introduction of textured patterns, the company explained, is to meet the need for a low-light reflectance panel
Welded frame is sturdy steel tubing, painted bright yellow for high visibility. Tank and spray head snap into place. Air pressure build up in the 4 gallon tank is provided by a hand pump that feeds paint evenly to a finger-tip controlled spray head.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Pine Decking
Ponderosa Pine Laminated decking is now available in w'idths up to 12" from Weyerhaeuser Co. The new, wide decking offers the advantage of lower in-place cost because less handling and nailing is required to install it.
The pine decking was formerly available in 6" and 8" widths; now, 10" and, 12" widths are also available. It is also available in six standard Olympic Stain color tones; special stain colors may also be ordered. Matching stain to be applied to trim on the job is also available from all Olympic Stain dealers.
WRITE: The Merchant Magazine, 673 So. Lake Ave., Pasadena, Calif.91101.
Door Shimming Device
Timber Engineering Co. announced the Teeo Shim, a device that replaces conventional methods of shimming doors prior to nailing them into position. Manufactured from 18 gauge galvanized steel, the shim features a positioning tab that fits on the
MARClt, t969
jamb and holds the door unit in place during the squaring operation,
Once the door unit has been squared, the shim is secured to the stud or header by nailing through a hole provided in a stud tab. While the shim still holds the jamb in position, the door unit is secured by nailing through the jamb and into the stud. The positioning tab is removed by bending it along score lines. When the casing is ap- plied, the "Shim" is completely hidden from vlew.
\YRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Aerosol Foom Stoins
A wood stain in concentrated cream foam form, applied from aerosol cans, has been developed by Illinois Bronze Powder & Paint Co.
The stain, developed after four years of research, has three times the covering and
and filter changes are done from the outside.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif, 91101.
Turned Components
Twist-O-Flex quality turned components for room dividers, furniture and shelving units make up the latest Woodland Products line. Components come in three different
Foams up in a hurry staining power of liquid stains and is fadeproof and permanent.
Foam stain is water soluble and can be washed from hands or applicators with soap and water. Foamstain, which comes in six colors, dries in 30 minutes.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Yeqr'Round Air
An outdoor, comtrination gas-electric, year 'round air conditioner has been introduced by Day & Night Manufacturing Co. The Panelpac vertical wall hung unit is the industry's first to be supplied with its own balanced vent assembly.
The li25 lb. Panelpac supplies two tons of cooling and 50,000 BTU of heating. An
Spanish Style shelving 6' wide x 4' high styles, Spanish Mediterranean, Oriental Bamboo and Contemporary Transitional, and are assembled with a twist of the wrist. A free, space-saver display with a full original starting stock comes with the first order. Product is designed for maximum turnover and minimum servicing.
\ilRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.
For further informotion on oll New Products ond New Lilerolure, wrile The Merchonl Mogozine, 573 So. Loke rdve., Posodeno, Colif. 9l l0l. Pleose menlion issue dote ond poge number so we con process your request foster!
Useful Lumber Cort
V-T Utility self-service lumber cart is ideal for a variety of departments and uses. The manageable cart weights 160 lbs., is 42" high,5?" long and 24" wide.
Easily mounted all-electric version of the product, to be introduced soon, will supply two tons of cooling and 10 KW of electric resistance heat.
The unit measures 30" wide, 15" deep, 83" tall and installs completely outside. No special mounting is required. All servicing
Sturdy & maneuverable cart
Deck height is 32" wil}r. Va," plywood deck. Basket is 21x11x5". The handle with the basket extends 30" to accommodate plywood, plexiglass, lumber, etc. The rear stakes are removable: casters are mounted to turn in the shortest radius. A maneuverable and sturdy cart distributed by Nalpak.
WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.
Brick Floor Tile
IVindsor Brick, an addition to the Ruberoid floor tile line from GAF Corp., is a
two brick rather than three brick design end has a wide color range including high fashion colors. The tile is indexed.
Windsor Brick is made in 9" x 9" in 3132" guage.
WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.
Colorful Plqstic Fencing
Vivid colors are featured in Filon's Sunguard line. Fiberglass-plastic patio and fencing panels transmit sunlight but are reportcd to block out over 80 per cent of solar energy. Introduced as a companion to Filon-Stripes@, thg new panels will be backed by national ads with local tie-ins.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101,
Drop Tesled Uni-Viol
Mayes Brothe'rs Tool Manufacturing Co. developed a line of levels featuring patentpending Uni-Vial, allowing one vial to do the work of two conventional vials. Elimination of one vial allows room for a larger single vial, thus Uni-Vials are 40Vo larget than regular vials and give easie'r visibility.
Mayes Uni-Vial levels come in five sizes: UNl22-12' (8 oz.); UN182-18't (tl oz.); VN242-24 (14 oz.); UN24B-24" (14 oz.); and UN483-48" (LYa lb.). Both two- and three-vial models are available. Each UniVial can be repositioned for all-plumb or all-level positions by removing two screws.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101. Designed tough for pros and home craftsmen.

Rosewood Bqthroom
Width and depth of the stationary Mode;l PSD-102 are the same as the portable model. It stands 26Y+o high and weighs 29 pounds empty. It is low enough so that it will fit easily under a work bench or conveyor line.
WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
PVC Corner Beod
Casings, Inc., manufacturer of lathing accessories, announces a product for plaster, stucco, and exposed aggregate applications made of poly-vinyl-chloride (PVC),
Mini-Gallery Display, introduced by the Kwikset Sales and Service Co. Eleven knobs, nine trim rosettes and one dummy handle are mounted within the picture frame config:uration of the Mini-Gallery.
Overall size of the unit is 27Ye,' x 32Y+" with a packaged weight of 20 lbs.
\ilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif.91101.
Etched Poneling
Forest Fiber Products Co. announces an etched-sur{ace Cascade paneling. The etched face is part of the hardboard panel, providing beauty in an abuse resistant product. Cascade is available in 4'x8' size in four colors.
iIARLITE ROSEIYOOD paneling is featured in "Down With Dull Bathrooms!" series in House Beautiful magazine. Bathroom also features Marlite's gold lace and twilight blue paneling. Washable prefinished hardboard is resistant to heat, stains, high humidity.
WRITE: The Merchant Magazine, 573 S. Lake Ave., Pasaden4 Calif. 91101.
Stropping Dispensers
Two dispensers for Avistrap pollryropylene strapping have been introduced by FMC Corp. The portable unit, Model PSD101, and the stationary dispenser, Model PSD-102, feature heavy-duty tubular steel frames and side flanges of high impact ABS plastic. They accommodate ft, a/2, and Ve" coils of strapping rp to 24" in diameter, and are designed to load without any tools' Model PSD-101 is 38" high' 28" wide, 13%" deep and weighs 48 pounds when empty. A pair of rubber-tired ball bearing wheels are attached near the bottom of the frame facilitating movement of the unit.
the universal corner bead is rust proof, will grip and hold all types of paint. This corner bead is also economical because it eliminates waste. It is 70Vo lighter in weight than conventional metal.
IVRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Mini-Gqllery Disptoy
Added point-of-sale stimulation is promised with a new merchandising aid, the
Panels of %" thickness may be installed directly over studs 16" o.c., while 3,/16" thick panels require a solid backing. Both ty't" and. 3/16" are produced with moderrr, wide and random grooves. Industrial panels %" thick without grooves are also available.
WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
Portoble Work Plotform
Installation of drywall, wood paneling, tile, insulation, wiring and ducts is easier and faster with Roll-A-Fold portable work platform from American Marrufacturing Co. This unit is a combination scafold, ladder and hand truck, and enables workmen to reach and work at heights of up to 12'.
The unit is rnade of tempered aluminum load tested in excess of 1,000 pounds. When not in use, it closes to 91/z x 261k x 67"
WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.
Posltlons want€d 25, a word, mlnlmum 22 words (22 wordB : $5.50). All others 35, a word, min. 20 words (20 words - $?.00). Phone number counts as one word, Boxed aats g1 extra. Faney headllne or borders g2 extra. Box numbered ads add $1.
WANTED TO BUY
IIIINTER WOODWORKS, Inc., wante to buy 4x4 & wider, economy & better, twtsted & weathered Douglas Fir. Phone (2LB') 775-2544 or 835-5671.
HELP WANTED
GIassfifffied Advcntfisc mn@ rDts
IIIMEDIATE OPENINGS6 managers to $Z),000 per yr.; 6 asst. mgrs. to 915,000 per yr. Raptdly expandlng chaln of lbr. & hardware dlsc. stores ln So. Callf. Tremendous career opp. In our modern, new stores. Send resume now! Wrlte Box 2O2, c,/o thls pub.
Names of advertlsers uslng a box number cannot be released. Address all replies to box number shown in ad ln care of The trflorchaIrt Mogozlne, 573 So. Lako Ave., Pa,saden&, Colif. 91101. Deoilllno tor copy te tho 20th. To call ln an ail: (218) 792-4008.
REDI-]IIIX CEMENT PLI\NT-two 10 yd. storage blns,144 barrel cement sllo, # yd. cement mlxed wlth scales and water meter. AU elec- tric, Includes 1 scoopmobile and three 1 yd. steel trallers for U-haul. Sughtly used; wlu sell at sacrlflce prlce. McDanlel Lumber Co., 240 River Rd., Eugene, Ore. Phone: (503) 688-5311.
mlll. Salesman with a foltowtng wllfT@
WANTED: A YEBY SPECIAL MAN r.rogresslve wnolesale lumber & DIVWOOd co. wants Intelllgent, hardworktng, -piofessional salesman for L.A. Unbelievable opportunity for right man. Do not apply tf you,re run oi the ?Bi3i"!#9ifii?'r'3ior 883lif&. Mr' Foreman
MAJOB CO. wants young, exp. salesman to take over San Francisco Bay Area lumber & plywood accts, Sal. & comm.; car plus co. benefits. Box 217.
BUSINESS OPPORTUNITIES
SErr. lumberyard: property, equip., lnventory. Priced for quick sale: $100,000 firm. Mr. Roe, Californla Lbr., 4425 E. Olymplc, (213) 2611141.
SERVICES OFFERED
JOIINNY THE LI'MBEB LOAI) SIGN PRINIER Specializing in danger flags, slde-load signs, Job cards, etc, John Wellefs Hntlng, 1842 W. 169th St., Gardena, CaUf. 9024?. Phone (213) 678-7522 or 323-7606.
Twin Harbors lNc.
SAIES, Representing
Twin Harbors Lumber Go. in Galifornia

Manufacturers of West Coast
SANTA ANA, CALIF.
Jim Rossmqn, Lynn Dcwson 1621 E.l7rh Sr. (213) 625-8133 (Los Angeles) 1714t 547-8086
PONDEROSA PINE
WHITE FIR
DOUGLAS FIR
ANNUAT PRODUCTION 44 MILLION

KIIN DRIED
SUGAR PINE High
Altitude, Soft Texfure d Growth
tOS ANGETES
IUA.IEEI AND TUTABER PRODUCTS
Ancricon Hordwood C". ----------..---..------l2l3l 719-12gs
Arcoto Redwood Co. -----------..--,...---...,.....-..(21 3l 936-1818
Bough Forort Produclt Corp. ..--.-.--..........(213) 330-7/t5l
Bcom lndu3frior (Hewnrite) .---.---.---..-.....--(2131 96a-4601
Bll$ tumbJ Co., Inc.....,..-...(2131 RA 3-1681-3-345.1
Erurh Induilriol [umber Co......-.-...-..,(213] RA 3-3301 connor lumbqr soler .-..-..-.----.-......-......--.(21 3) 681'2102 Coor Heqd lumbor & Plywood ...-...----..-(2131 834-5261
Crqwfo.d Iunbrr, F. M. .---.....-...........--.-..-------.771-2161
Dootcy & Co. .....--..--.-.-.----.....-..-..-...(2131 ED 6.126!
Eslry & Son, D. C........*..-.....-...-...(2131 RA 3'll/07
For Wesi flr Soles ...-..........--..-..----.-.....-(21 31 245'31 3l
Flr & Plnc Lumba Co. .--.---.....----.-'..(213) vl 9-3109
Foonloln tumbcr Co., Ed-....-..--.;.......(2131 tU 3'1381
Frqmonl Forel' Prcduct3 .........-......-...(2131 nA 3-9643
Gqf f.h.t Hordwood Co. ---...-..-..-*.'l2l3l ?t 2'3796
Gorjio-?oclfic Corp. (lunbcrl.......-...(2131 RA 3'9261
Gcosio.Pocific Corp. (Plvwoodl.-.......1213) RA 9'?26!
Gorglo-Poclfic Corp. .....-.........-......--.(2131 TR 7-5643
Hqlllnon A{qckin lsmbcr Co....-*......-..-.(213) 685'/t5O'6
Hedlund Iumber Solq, Inc.--..--.-.--.-....-,.-.(805) 495-1083
Hlll tumbe. Co., O. M,....-......,...........(2131 f U 4.2610
l{ufl Lumber Co. ...*..........-....-....-,......(2131 SP 3.4846
Indopend€rt Building Moleriok Co. ..--.-.-(213) 636'83,15
Lonc Iunber Co. ..-....-.-............-..-..-----.-(213] AN 9'0674
lorhlcy, Dovid E. .............-....-.-..-...t2131 CH 5'8805
l{arquort-wolfc Lumber Co. ..-..-.---.---.-----(213) 625'1191
Muiuql lrloulding and Lumbe? Co.........(2131 FA 1-0877
N.lh Lumbcr Sola, A. W........-....-...-..12131 872'1280
O3sood, Robcrf 5. .......---..-....-...-....(2131 W 2-827q
Poaific Fir Solei ..-.----...--.-..-.-------.----..-..--.-..(213) 682-3533
Poclflc lunbqr Co., Thc...-............-...(213t CU 3'9078
Psclfic-lrlodipn [umbcr Co'...................-(2131 SP 3'2292
Pon Ariqtic Troding Co., Inc.---..--.....--....(213t 268'2721
Pcircc Compony, Al ......------....-..-..-.-.....-.--(2!3) 626'5601
Pcnb€rfhr tun'bcr Co. ...-.--.(2131 LU 3-4511
Roun& lunbu Co. -..-........-....-.........-(2131 115'2896
Rel Lumber Seryice .---.-.----.-.-- --------.-..--.-.. 2'l 31 232-5521
Scnford-turlrr, Inc. ...-...-.-..--...........(21 3, AX 2'91 8l
Simmon3 Hordwood Lumber Co. .--.---..---.-(213) 723'6156
Simpron Wholerolc Go, .---........---.--..--.---(213) 321-9202
South Boy Sedwood Co. ....----------.---......(213) SP 2-5258
Siohl Lonbcr Co. ......-.-*..-..-...(213f AN 3'6844
Stcndqrd Iumbqr Co,, Inc. -..........--.---....-(213] 685'4041
Summit [!mber Co.-.,------.-.-.-.,.--.--....-..-.--(213] 926-2323
Sun Lumbf Co. ...-....-.--....-...-....--.-.-(213) 715'1251
Swoncr Hotdwood Co. .........-............-....--(2,| 3) 215- 5761
Tocomo Lsmbcr Sqlel. Inc. ....-..--...'.-...(213) MU l'6361
Torfer, Webster & Johnson, Inc.--.--.......-.(213) 773'92OO
Torlcr, Wlbtler & Johnton. Inc, (Von Nuvrl .............-(2131 786-7056
fwin Horbon Sotor Go....-..--..........-..-...(2131 625'8133
Union Lunber Co. ------.-----...-....--......--------17 | 11 542'5669
Uollcd Whl:c. Lumbcr Co....-..-..-.......(2131 OV 5-5600
Unllcd Stots Plywood Corp'.............----t2l3l fU 3-3441
U.S, Plywood Corp. (Glcndolc).......-.....(2131 Cl 1'?!qq
U.S. Plywood Corp. (Long Bcoch)...-......-.......HE ?-9?91
VonG Lumber Co. ...-....-......-........--..(2131 AN 9'0607
Wcndlins-Nothqn Co. ...-..........-.....-.....(213) CU 3-9078
Weyrrho"ulet Conpony ...-..............-.....(2131 R! q'19!
Worehoure (Anoheiml .-.-..-.-.-......-..------(7111 772-5880
Whl:lcr Hordwodt, lnc. .......'.-...-.......(2131 753'1521
Wholesole Fotesi Productt ...-....-....-.-..--(2131 583'6013
Woodlond Producls 17141 622-3156
TREATED IUMBER-POI.ES_PI I. INGS-TI ES
Co., J. H, ...(2131 DU 8'9591
Koppers Conpony ..----(213) 830-2860
l,t l. LWORK-DOORS-MOU tD I NG58Ut I.DING MATERIATS_PAI NT_HARDWARE_ETC.
Asroclqt€d litotdins Co. -.-....-..-...-...(2131 RA 3-3221
Bellwood Co., The ...-----.-......----------.......--.(213) 629-351 I
Bov.rfr rilonufoclurlne Co. -.-..-......-...(?!91 7tt-8194
Bors Worner-lnsersoll-Humphryes .-......-...(213) 775-6249
Co.low Co. {Los Ansele} -.-....-.---.....-.--'..(2131 233-6291
Corlow Co. (Pqcoimo) (213) 899-5208
Defi, Inc.
Hofmet Hqrdwore ond Soles Co.............12131 685-7750
Johnron Pct-Dor, Inc. .........-..-------...........(213) 319'1971
Mopl. Bros., Inc. .-...-.............--......-...-.(21 3l OX q'?59q
llorcn Suppllq, tnc. ...-....------..-".(213) AN.?-9{92
Nordohf lhonuficturins Co. .....-.'...........(213) 849'2675
Sto-lube, Inc..-.........-.....-..-.....-.................(213) 771'1574
Slrall Door & Plywood Corp--------...(213) CU 3'9!?5
Tqrlrr, Wsbiter & Johnron -.--...-.....-.-....(213) AN 9-2231
lqrtcr, Webrler & Johnon (Speciolty Div.) AN 8'8351
?lmb.rllno Fo.oif Prcducts, tnc....--...(2131 860'3872
SPECIAI. SERVICES
Attocloted fioldlng Go, .......--..-...-...(tl3l 8A 3'3221
bcrtor l{fs. co. :......-..*......-....--.-..-...(2131 875-!l{3
Ccllfomio tumb.t IntpcGllon Scrlcc....(2131 NO 5-5/Bl
Co3l Pldins l{lll -_----.*..-*(213} lA 2-ll8l
Crclg Buyins Scrylcc ...-*-.-.--..--(2131 760'1770
Hoid;-Hid;....-..........-.....--..-.......-........-......(213) 257-753r
,rlothcnv R.nt-A-Skill ..-.......--.-.----.....--...(21 3) 381'5255
lllcnl.Cqrcy Alts. Co. --.--..*---(2131 Z!.ryl!
NctPql Gorp. .-...1213) lU 9'1056
So-Col Conncrciol St6l ......----.----.-.-...-.(2.|31 685-5170
Sunmabcll-Spccdrpoo ...-.......----.-........-(21 3l 923'0686
tUllEEt HANDIINO AND SHIPPING; CARRIERS
Gmrfl.ld I 3o, Inc., H' M..-...........1213t NE 6'1743
SOUTHERN CALIFORNIA
son Bemsrdlno - Rlvcride
Sqntd Ano Aroo
Ecllwod Co., The .-..-...-..-........-....-...(71ltl 538.8821
Corro* Co. ------------(7111 825 0672
Frccmm & Co., Stephqn G, ,..,...-.-..-...(714) OR
Torlor, Wobtts & Johnson .........-....-..-.(2131 TR 5-1550

lwln Hqrbors lumber Co. .......-...-.--.-.---(7 1 11 517.N86
Unlon tumber Co. ...-.........-..--..---..--.-----(7t41 512-5669
U.S, Plywood Corp. (Sonto Arol...-..-...(7141 838-7000
sAN FNANCISCO
Arcsfq Redwod Co. ........-....-...----a1l5l fU 6-2067
Forsyth Hqrdwood Co. -.--..----..-....-.-.-...(415) 282-0151
Gorsio-Poclfic Corp. .......---.......-.--..........(/tl 5) 871-967A
Hoffinon Alockin Lumbsr Co. .---..............(4151 167-8110
Horbor lumbcr Compony -.......-..-......,(4151 YU 2-9727
Hissinr Lunbcr Co., J. E. .----..--..---.--...--(,115) VA 1-8711
Hobbr Woll [umb.t Co., Inc............-...(415) fl 6-6000
[qmon Lumbcr Co. ....----.---..-----..-....-....--(415) YU 2-1376
Pqcitlc Lumbqr Co., Tha.-.-...-.-....-...{,ll51 771-1700
Pormino Iumbqr Co. ..-..---.--..---..--.-.......-..(,tl 5) 121.5191
Sifmorco, Inl€rnqtionol -.--.------....--..-(/al5) 776-1200
Tortor, Webtter & Johnson, Inc. ..---..-.-(,{15) PR 6-4200
Unlon Lumbcr Gmpony ..----l4l5l SU t-6170
United Stolor Plywood Corp. ...............--.(/tl5) JU 6-5005
Wcndllns.Nothon Co. .........-........-.....(4151 SU l-5363
SASH-DOORS-Wt NDOWS-MOU rD I NGS
BUI I.DING MATERIAI.S-PAI NT_HARDV/ARE_ETC.
TREATED TUMBER_POIES
Koppcrs Co., Inc. ------.----.-....-...-....-..-.-.-..,{415) 692-3330
Wqndlins-Nothon Co. .-----.--.-.----.-...---------,-SUtter l-5363
SPECIAI SERVICES
Gltbrooth Chemlol Co.
Rcdwood lnrpe€lion Scrylcc -.-..--.......-..-...EX 2-7980
GREAIER BAY AREA
IUMBER AND IUMBER PRODUCIS
Atkinson-Stutz Co. ...-....-....--....-.....-....-......--.345.1 621
Sellwood Co., The ...............-..----.-.....-.-...(408) 356'2600
Eoldt-Bwcom Iumber Co. .....---.-.-.........--(41 5l 527 -31 1 |
Bonnlnslon tunbcr Ct. ..-..O1 8.2881 Coliforniq tumbcr Sql6 .....--.-.--------..--.-.---(41 5) 534.1 004 Colifotniq Plywood Corp. ..------------------.-.-,.(415) 652-5153 Col.Pocific Sqlo. Corp. ........933.0600 Georslo-Poclflc Con. ---...*.-.--..-..-.-.-,'.849-0561
Gorsio-Poclf lc Corp. (Sqn Joscl.-...*..-..--.CY
ARCATA Arcqta Rcdwood Co. .........-...-..---.....17071 Hl 3-5031
Cqllfornio Pocific Soles Corp.--.-----J707} VA 2-5151
Hofnor Lumbcr Co., Frrd C....-'...--*--(7071 1,{,3'1878
NNERGHANTI NflAGAZINtr BUYERzS GUIDtr
ACIFIC NORTHWEST STATES WASI{INGION
AMBOY lnt'1. Poper Co.,/long-Bcll Div. ..--...-.....(2061 123-2110 toNGvrEw
Poper Co.,/Long-8cll Div. .---..--....-(2061 123-2110 SEATTTE
Peir<e Lumber Co,, Al .....-.--------..---.----..(503) 342-2663
Torter, Web3t€r & Johnson .-----.-----.-----..-(503) 312-5128
U.S. Plywood Cprp. ...---.--.---...(5031 Dl 2-llll
Weyerhoeuser Co. .---...---...---.--------..---.--.-.(503) 342-5531
Willometto Volley Mfs. Co, ..--..-.----..----..(503) 689-1440
GRANTS PASS
Twin Horbors Solas Co, .....-.---.-..(5031 479.4656
,\AEDFORD founloin Iumbot
Georslo-Pocific Corp. ...-..-.-..--.-..-...(206) 383-4578
Woyerhoeuser Co. ...--....-........-..--..-...(2061 383-3361
VANCOUVER
Int'1. Poper Co.,/lons-Boll Div, .-.......-....(5031 285.,|300
WINTOCK
Shqkertown Corp. su 5.350r
OREGON
BEND
Brools.Sconlon ......-...(503 EV 2-2511
coRvAtus
Con-Fob Equipment Co. ......-..,-.,...-.....-,----.-(5031 7 52-2955
EUGENE
Fr€monl Forssl Product3 -.--..-.-.....-...-.(503) Dl 3-9267
Georgio-Pocific Corp. ...-.----..--.--.--.-------.-(503) 345-4356
cotoRADo
COTORADO SPRINCS
U.5. Plywood ..----..---....-(303) 636-5021
DENVER U. 5. Plywood .....--.....13031 222-1751
Denvet Reservo Supply Co. --..---.-.---.----....(303) 292-9090
Georgio-Pocific Corp, ..,..----.-.--...-.----.-.--.---(303) 623-51 0l
U.S. Plywood ---..-........(208)

Weyerhoeuser Co. .(303) 534.61 9r .(303) 433-857t
Koppers Co., Inc.
OBITUARIES
tEOl{ G. WEEDMAI{
Leon G. Weedman, owner of Weedman Lumber Co., Longview, Wash., died while shoveling snow at his home, Janwary 26. He was 65.
Born August 10, 1913, in Wyona, Wash., Mr. Weedman was a World War fI veteran, a member of the Longview Community Church, Longview Elks, Longview Country Club and the Western Building Material Assn.
Surviving are his widow, Birdlyn; three sons, Gerald, Edward and Paul; two daugh- ters, Mrs. Barbara Bettesworth and Jane Weedman; five brothers, Ray, Jack, Bill, Harold and Max, and eight grandchildren.
CHARIES H. tAl{II
Charles H. Land, founder of the former Monarch Lumber Co., Oakland, Calif., died February L7 affur a long illness. He was ?3.

Born in West Virginia, he came to California in 7922 with his father, Andrew Hunter Land. The two men operated the Feather River Pine Mill, Inc., Oroville, Calif.
Mr. Land founded Monarch Lumber during the 20s when he moved to Oakland with his late wife, Helen, managing it until his retirement. After retiring he joined the board of directors of the Argonaut Insurance Co., the board of trustees of Alta Bates Hospital and made several business investments.
He is survived by his son, A. Hunter Land; daughter, Sally L. Lowe; four brothers, Golden, Robert, Jack and William; three sisters, Lucille Everett, Alice Thompson and Sarah Holland; and three grandchildren.
Group Works on lumber Sources
The newly formed joint coordinating committee of the housing and forest prod' ucts industries has laid the groundwork for a cooperative program to ease the lumber and plywood cost and supply crisis.
The joint committee was formed last month at the NAHB convention. (See The Merchant, Feb., p. 26).
The committee also explored recommendations for a long-range efiort to help stabilize supplies and costs.
The committee agreed that the Departments of Agriculture and Interior should initiate immediate programs to increase their annual timber harvest in line with good management practices.
They also supported a recommendation calling for immediate expanded Congressional authorizations and appropriations to improve forest management policies and practices on federal timber lands.
S.. the nice man.

He is asleep beneath the tree. The sun is shining shining, shining.
The birds are singing singing, singing.
Everything is nice and peaceful and serene.
Do you know why everphing is always nice and peaceful herc? Because this is not a real world.
It is make believe.It never rains. There is no bad. And nobody ever gets sick. Ever.
Real worlds are different. \7e know. \7e work against real cancer in this real world. Every year more and more people are helped to live longer because theygo for checkups when h"y think everfhing is nice and rosy.
It is the only way they can be helped. If they go. Too many people live in a make-believe world. They put it off and put it off and put it off.
Tsk.Tsk.This is niughty, naughty, naughty.
Do youknowwhy we alk toyou like this?
Simple.!7hen we alk toyou like adults: /ou don't listen,listen,listen.
2oorooo were saved last year. Annual checkups can help save thousands more.
I7hat are you waitingfor?
Help yourself with a checkup. And others with a checL. American Cancer
$TMAITDOOM the Quutity Leader in'69
STRAIT DOOR proaid,ed, ouer 2,500 Birch and hardboard, hollow and solid, core, preft doors through one ol its customers for thc Bunker Hill Towers high-rise apartrnents in clountown Los Angeles, Calil. [thuse One ol the ]3.7 acre d,euelopment corr.sisfs ol one 32-story structure and hoo l9-slory builclings. Phase Two, lor which uc ttlso will be lurnishing doors, includes one 37-story und one 42-stnry (rpartrnent ltu,ilding. 1 ,7 50 uariorc sized, apartment units are plnnned, lor the $60 million project wlten completed. Co-deuelopers are City Reconstruction Corp. and. Bunker Hill Redeuelopmcnt Co. Ceneral contractor is Willktm Simpson Construction Co. Architects are Robert E. Alexand,er and, Assoc. The Bunker llill Towers is the latest addition to a growing list ol the West's lea.ding comm.ercinl cstablishments who chose STRAIT 71s675-111s industry's qu"lily leader.
