Sfory at a Glance

strongly influence profits, and here is where the expertise of the sales rep can really be appreciated.

According to Johnson, Rubbermaid's people are qualified to recommend best-selling items in various product categories, top colors and effective merchandise presentations. They can also help establish an inventory control system which is absolutely essential to maximize turnover and sales volume.

In merchandise selection. Rubbermaid recommends starting with the basics. Products used daily such as dish drainers and trays, dishpans, wastebaskets and laundry baskets are strong sellers.

housewares in general. Retailers will need to consider: (1) merchandise selection, (2) color depth, and (3) space allotment.

Balancing these three factors can

"We also recommend space be included in initial plans for periodic seasonal promotions," says Johnson. "lt's wise to locate the department where there is room for future expansion, too," he adds. "Eight feet of basics, for instance, might be expanded to 16 feet or more as product demand grows."

Plan-a-grams developed by Rubbermaid can help retailers arrange

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