Millions of consumerui witl be learning about prcssune treated lumber

The Western Wood Preservers Institute, the association of wood treaters throughout the West, has started an ambitious promotional campaign to educate consumers about the advantages of building with pressure treated lumber. Articles on a wide variety of outdoor projects using pressure treated wood will be appearing in newspapers and magazines throughout the year. These articles will stress the use of wood treated by waterborne salts and stamped with the LP-22 Quality Mark of the American Wood Preservers Bureau. look for articles and photographs in the Real Estate and Home/Living sections of your local newspapers, in trade publications, and in national home and garden magazines. WWPI will be working directly with editors of these publications to educate them on the value of telling their readers how they can expand their living and leisure areas at little cost by concentrating on outdoor building projects.

In a recent survey by Sunset magazine, 32J% of the homeowners interviewed said they were planning to add a patio or deck to their homes within the next year. Fif$-five per cent said they were planning to improve their landscaping. This shows the tremendous awareness by homeowners of the benefits that can be obtained from outdoor improvements.

WWPI is determined to take advantage of this interest by educating consumers on the many benefits of building and landscaping with pressure treated products. You can count on consumers coming into your lumber yards and home centers looking for treated lumber after they have seen the WWPI articles. Be ready for them by stocking the ideal wood for outdoor uses. You'll be pleasing your customers and increasing your profits at the same time.