Fast, efficient construction crews erect these strong buildings in an amazingly short time.
Original construction methods and machines, including our hydraulic scaffold truck, insure you of top quality for lowest cost.
o all poles are cemented to a dePth of 6'
o never needs painting-won't rub off on clothes
e insurance rates considerably less
yet full coverage
. all buildings engineered and designed by licensed civil engineers
o Call San Antonio todaY !
Yes, San Antonio Construction can build better buildings for less money for you. These attractive buildings will improve your property and are built to last. Using pressure-treated poles which will last 30 vears or longer, they
are safe against wind, earthquake, and weat.her lnzards because ol their rigid construction. Their improved design meets all building code requirements and there are no long broces lo interlere with equipment.
Serulng the lumber, building mateials .nd home imptovamant marke/F - sine 1922 lormeily Weslern Lumber &Building Materials Merchant
FEBRUARY,1977 VOLUME 55, NO. B
MAJOR NEWS and FEATURES
HARDWARE AND HOUSEWARES MERCHANDISING TIPS
BIG HOUSEWARES SHOW IN CHICAGO DRAWS 60,000 CONVERTING OVER TO A HOME CENTER OPERATION
BUILDING MATERIAL DISTRIBUTORS 25Th ANNUAL
ENERGY CONSERVATION STRESSED IN HIT PROGRAM
LOOKS
HUGE LOAD OF CANADIAN DIMENSION SETS RECORD
PREFINISHED PLYWOOD PANELING SHOW IS A HIT PLAN FOR 1%'' REDWOOD DIMENSION LUMBER OK'D
WHOLESALER FINDS NAME CHANGE WAS NO PROBLEM
HARD TIMES SEEN BY FOREST PROTECTIVE GROUP
The Merchant Magazine
Publisher Emeritus A. D. Bell, Jr.
Editor-Publisher David Cutler
Contributinq Editor Dwight Curran
Contributing Editor Gage McKinney
Conlribuline Editor Al Kerper Conlribuling
Advertising Production Mgr. Ms. D. Har
Art Director Martha Emery
Staff Artist Dave Norburg
Circulation Marsha Kelley
The Merchant Magazine is published monthlv ut 4flX) -Crmpus Dr., suite 476. Newport Beach, Ca.92660, Phone (714) 549-8393 or (714) 549-E394 b1',
The Merchant Macazine, Inc. Secondclass nostage rutels naid at Newport Beach. Ca..-and addiiional offices. Advertising rates upon request
ADVERTISING OFFICES
NORTHERN CALIFORNIA & PACIFIC NORTHWEST 4500 Campus Dr.. suite 476. Newport Beach, Ca. 92660. Phone (714) 5498393.
SOUTHERN CALIFORNIA
Carl Vann. 1385 Westwood Blvd., Los Anseles.. Ca. 9O024. Phone (213) 471-7593 or (7 l4) 549-8393.
Chanqe of AddressSend suhscriPtion -orders and address chltnges to Circulation Dent.. The Merchant Masazine.4500 CamPus Dr', suite 476: NewDort Beach, Ca.92660. Include address luhel from recent issue if possible, plus new address and zip cooe.
Subscription RatesU.S., Canada, Mexico and Latin America: $5-one yeal $E-two years: $ll-three years. Ovcrseas: $7-one vear: $l l-two years. Single copies$L00. Back copies $I.50 whcn avarlable.
The Merchant Magazine se rves the members of the: Aiizona Lumber & Buildcrs Supplv Assn., Phoenix: Lumbcr Merchairtls Assn. of Northern California. Los Altos; Montana Buildins Material Dealers Assn., Helena; Moilntain States Lumber Dealers Assn.. Salt Lake Citv and Denver; Lumber Assn. of S6uthern Californra, Los Angeles: Western Building Muterial Assn.. Olympia. Wa.
THE MERCHANT MAGAZINE i.s an intlependent nnga:ine ltr the retail. vhtlesale and di.strihutiorr lerel.s rtl the lunhcr and huildinc naterials und hone intprovenrcnl indu.str.t in the l3 Ll/e.stern .\lales. (oncenlrAting on merchondi.sing, nnnagenpnl ancl acturate, laclual nex's reJrorl ing ond inleryrelal ion.
n S MORE and morc companies with a lumber Fl background have gotten into hardware and housewares selling, we've seen example after example prove the value of dealing with reputable suppliers. Yet every so often, along comes some hotshot who thinks he can get in and out for a quick killing. The bottonr line on these deals usually includes a disillusioned and poorer merchant and former customers who are often madder than hell.
The plain fact is there is no substitute for a proven, dependable supplier who has a full and honest progranl to back up the retailer. While there may be the occasional one shot deal in pots and pans rnade in Lower Slobovia that is prolrtable, those kinds of buys are merely the exception that proves the rule.
Most of the public is far too hip to buy on mere price. The world is full of shoppers who have had it with hammers that loose their handles, power drills that don't, broken chisels, and cracked, bent and busted hardware and houseware items of all types and description. Price is, obviously,
very irnportant, but the "bargain" that breaks as soon as you get it horle is no "bargain" and more and more consumers have come to realize it.
Increasingly in the ever-more cornplex world of retail merchandising, the merchant has to rely on his suppliers. Long gone are the days when he could examine and even test merchandise. Today suppliers must stand behind the product and insure that what goes on the shelf is worth what rnust be charged for it.
Federal government crack downs on warranties at all levels of business mean that the reputable, established supplier is going to be of even greater importance to the merchant. The true value, or lack of it, in a warranty is not all those little words printed on the tag, it is the reputation and honesty of the manufacturer and his willineness to stand behind his product.
Tempting as those "special deals" from the wandering peddlar are, consider the risk, cost and possible damage to your firm's good name. Why take the chance, do business with a good company.
commitrnent our Mike Tidwell s to excellence and skill in his hobbies reflects the dedication and pursuit of excellence at work that marks All-Coast's entlre staff. This desire to do the best Job means AllCoast can do a better job for you. We earnestly solicit your lumber business whether in cargo schedules, carloads, t&t or just a unil or two from our local inventory. We're proud to say we really care about our customers.
P.O. Box 4625 Whltlier, Ca. 90605 (213) 698-3711 (714) 994-4361
P.O. Box 903, Grass Valley, Ca. 95945 (916) 273-2233
Both hardware and housewares lend themselves to being displayed from floor to ceiling: hang either or both kinds of items from the bottom of the wall to the top, making sure to identify and price each one. Break up the display with concise, easily-read signs.
Have more than one sign Per de' psrtment. If one is good, two are better. etc. Don't assume the cus' tomer is going to see a sign in a logi' cal place, we're all far from being logical creatures. Don't make them work to find it, make it as idiot proof as possible.
If your hardware department is against a far wall as the customer enters the store, don't be reluctant to go slightly bananas when it comes to large signing. Your customer is subjected to a constant barrage of signs in his shopping. size is unlikely to turn him off and, at least, she or he will get the message.
Use common sense when combining different kinds of merchandise in displays and on gondolas. What is called "affinity merchandising" is nothing more than putting together what the castomer expects to find together.
Read Vance Packard's book "The Hidden Persuaders." Basically about what motivates consumers and often illustrated with grocery store thinking, it nevertheless has basic ideasadapable to any field. While slightly dated, there are still plenty of good ideas you can profitably use today.
Much of the public is aware that high ticket hardlines items are a good investment in the home, but are you certain your floor people are using this as a sales tool in their presentations?
Hot items, or especially profttable parts of your inventory, can benefit from being positioned at eye level on gondolos. Many customers are lazy shoppers who only look at the most convenient eye level and miss merchandise placed below their line of vision.
Using the above thinking, stock Dullsville, heavier items on lower shelves, put the "sex appeal" inventory up where people see it, can examine it and, hopefully, get interested in the rest of the merchandise positioned under it.
Filling a ceiling area in your electrical department with hanging chandeliers is a good technique, but if you have a pice leader, or a high pice "gee whiz" ftxture to whichyouwant to draw special attention, give it some breathing room. The eye goes immediately to the item in "magnificent isolation."
a boring look to a store. Try an occasional "tower" display to break the monotony. If you have a security advisor, get advice on what ramifications this barrier might have in the realm of shoplifting.
Drawer pulls are especially adapt' able to being lined up, or otherwise attractively ananged on 8"xI2" boards and affixed to the hardware area wall. It is an old method, but it still is very effective. Be sure and identifu what each is, where to find, cost, etc.
Floating displays in the middle of an aisle or other open area can be especially effective in drawing attention to a sale item or other product you want to push. Try a giant red cardboard (or similar) arrow hung from the ceiling, pointing down at the top of the display.
Beware the display that the toddler age child can bring down upon himself causing injury. The same goes for sharp items. Consumerists are especially critical of businesses that allow displays that can cause customer injury.
Being as much art as science, display of hardware items and housewares items leaves limitless room for innovation. If you get what seems to be a good idea (if bizarre) give it a whirl. If it llops, discard it. But if it results in sales, expand cautiously until it no longer works. Ihen innovate again, etc.
Uniform gondola height sometimes has the unfortuna[e result of creating
Some otherwise good sales people get so familiar with the products they sell that they get annoyed when the customer asks "stupid questions." As gently as possible remind them that any beginner has to learn and they are there to help the customer gain proficiency. It's not a game of winnerf looser, but of service.
Design displays so the customer can touch the product, try it out and test it. Door knobs and locksets lend themselves to this and are best presented to the public so they can twist away happily on the knobs until something strikes their fancy.
Let your advertising communicate that you have trained sales people on the floor to help customers. If they have certiftcates of training from associations or vpplier firms, put it into your ads. Create uedibility. Display the certificates in a prominent place. Let the world know you know what you're talking about.
If you have several price levels and/ or brands of chain saws,for example, display them together, so the customer can compare, touch, feel and ponder. Afiix descriptive literature to the display. Gondola end cap displays crammed full of literature help.
lUith expensive ircms especially, be certain they are securely fastened to the display, so shoplifters don't make off with the merchandise. Rip-off artists come equipped with cutting tools, so make sure the items are really chained down.
Take care that your pricing is crystal clear when you have a good/ better/best selection of merchandise on display. Nothing confuses the customer faster than if the "cheap" product costs more than the lowest priced item, or at least as he or she sees it.
Study traffic flow before you finalize on a spot for fast moving items. Take a tip from the grocer who always puts the bread ond milk at the back of the store, knowing that everyone wants them and thus are exposed to more of the inventory on the way back to get what they came in for.
Build out from the front of the cash registers or terminals so that you'll have ample room for those high profit impulse items. Stress to cashiers to ask "is there anything else?" so the customer can be reminded to pick up the impulse item they've been idly viewing.
Despite what a vendor may $y, group products by product categories, not vendor, unless he has some sensational reason to make an exception. The customer doesn't care about vendors, he iust wants all the chickens with the rest of the chickens and all the eggs with the eggs.
Get after department heads to make sure the shelves are stocked full. Nothing makes a store look worse than great gaps on the shelves. Empty shelves result in empty shop- ping bags, purchases than never happened. Each sales person must somehow find time to get back-up inventory into place.
Mops, brooms, dusters and other cleaning products can be effectively showcased by hanging them on a wall, with the buckets and related items clustered neatly next to them. As always, make certain all are priced and identified.
After a selection of grouped merchandise is on the shelf, stand back and take a look. How is it for color? Are the signs easily read? Are there any logical questions the customers might ask that the display doesn't answer?
Copies of your current newspaper ad should be placed in a conspicuous place, so customers can review them for bargains, leaders. Get extra tears from the newspaper so you'll have enough. Pile supplements around, too; cTtstomers often don't bring their mailed copy.
Cross aisle merchandising is a technique used increasingly as studies have shown it a better method of presentation than forcing the customer to walk around to the other side ofthe gondola to see the balance of the merchandise. Are you using it? Effectively?
If a bin tag is missing, and the bin is empty, the customer will never know you had that particular item and may well go elsewhere to ftnd it. Keep tags and other identifications so they know you are only temporaily out of an item. Better yet, ftll those bins.
Use these practical suggestions to increase sales in your hardware and housewares depart- ments. better organization, display and signing can do wonders in getting out the profits you want from those departments.
Your checkout counter can become a special Checkout Area. Add a shingled roof over the registers or terminals, cluster shelves and load them up with impulse or other popular items.
Nostalgia still sells and old fashioned patterns and replica lines can be hypoed by use of "an old-timey look" to your display. Inexpensive wallpaper with a Gay 90s theme can be used to create a mood and atmosphere to tie in with the good old days' look.
Store services for hardware and housewares items such as repair, decorating help, delivery, wrapping and the like should be prominently mentioned in departmental signs. Thank you signs at department and main exits are another good touch.
Color can be critical in moving housewares. Background colors in the displays and surrounding wallpaper can move merchandise when properly coordinated. Stress yellow and light, bright greens, which are replacing the older golds and avocado colors. Earth tones still retain popularity.
'
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? HE American hourwares indusI try has fust clored its books on a rccord year thEt mw isteil sales zoom wull pfft the $22 billi,on.mark ln 1976.
rth ,qqal Heusc{Fares Expori-
h chiclro.
,r'
Wfuy' €ccoidurg to Dolph Zapfel,
. *hurnpiror ,Mfitifapturors Asocia"
''' t*tdi vdrich stages the key national . : .rnflrhtdfc€ for housewares overy six
' ' 49nrht, *A lo$-minute Christrnas shopping " ---_-----t__ - -F{_-s . fllrgo pretty well clearod out retailcr's inyentori6s," he said, 'land they were
rcrdy to $tock their shelves again with all kinds of colorful and welldesigned home-use products that refleet the creativity and ingenuity of America's housewares makers in satisfying consumer wants,"
Zapfel reported that 1976 also ended on an upbeat note for manufacturers. He recounted a recent NHMA industry study that indicated laat year would prove to be one of th4 best years sver. The survey showed manufacturer estimates of 1976 sales prcjccted the most positive industry -out}ook reported in a number of years.
For example; more than a third of housewares manufacturers expected .ttlair 1976 sales to exceed $5 million, rwhilo oilly little more than a quarter of thom had 1975 sales as high as that. .Sirnilarly, wtnle 27Vo reported 1975 sales of less than $l million, fewer tharr 2Vo of manufacturers expected last year's sales to end up in that lower range.
One m€asure of the industry's positive outlook for the new yeiu, according to Tapfel, is the record number of exhibitors who participated in the NHMA Expoeition. He reported a total of 1572 exldbitors with displays fitling to capacity Chicago's gant lakefront exhibition center.
'Tlundreds of additional m{mufacturet *ere unable to b€ accofii" modated," he said, "even though we set up extra exhibit booths in the lobby and a restaurant area of Mc Cormick Place for the first time, in order to handle as many as possible."
Zapfel reported most manufac' turers were doing their best to hold the line on prices, despite the continuing pres$.rres of rising production costs. But he added that the overall price level for housewares is up at least 5% from a year ago.
New trends,according to a pre-show zurvey of exhibitors, include an abun' dance of mini deep fat frYers to go along with the greater number of fast food hamburger makers and sandwich
Biggest Housewares Show ever . 60,000 attend new products include mini deep fat friers, mini pre$ure cookerc, dispsable magnetic flashlights auto. timers, and heat watcher thermometers.
grills. One manufacturer showed a new unit that cooks two burgers or sand' wiches vertically in the space normally taken by a shgle burger maker: and then it opens for use as a mini fryPan in the horizontal position.
Another manufacturer introduced a "srnall wonder" pressure cookeriwith a two-and-a-half quart capacily, to meet the needs of today's one-or'two person household that makes up the "mini" market. Another unveiled a rotary "roly toaster" that has a mov' ing wire rack to carry the bread between two heating elernents, then ro' tate the toast out from between them when it is ready and slide it off onto a waiting plate or countertop.
Other new houswares geared to s€rve funerica's homemakers' needs includc a tabletop, automatic Push button t'touch command" timer that sm be ;trogrammed for up to 12 dif' ferent on-off operations daily; and an easily-installed "heat watcher" thermostat with a setback control to re' duco honre temperature when the heat is not needed, but increase it rvhen desired.
There is a ceiling plant track with r five swivel hooks for hanging planters and a swivel lamp shade and 6Gwatt gro-lite bulb. One exhibitor showed a portable tv slip-in cabinet vhich holds most 19" sets: it raices the set to con' sole height and enables it to swivel a full 360 degrees. Another has a decor' ative "thermometer" wall clock that tells time in a linear fashionl its 54' inch scale reads much like a mercury thermometer.
A "garden weassl" outdoor tool cultivates and aerates the soil with rotary cutters that have a unique sciscors action to easily uproot weeds and loosen dirt. A 25" fluorescent *stick light" for home lighting is a one-piece, 33-watt unit that eliminates the need for separate fixtures and , special wiring, comes ready to plug in and turn on. F
Finally, as an example of the in'genuity of American housewares in ! coming up with simple solutions to I everyday needs, one manuhcturer F had a disposable magnetic {tastrlight. It comes with a magnetized taPe on the side, so it can adhere to all kinds of steel surfaces and free both hands of the user.
El U,NNING, designing and merF chandising a home center or building materials center is no longer a job for an amateur. The capital in' vestment required demands more than a mediocre store.
Lumberyards all over the country are seeing advantages to consumer retailing and have set out to become home centers. but too often they try to tackle the conversion job them' selves or call in inexperienced advisers. The large investment required makes it essential that the dealer budget properly and spend his money wisely.
Here are several questions any retailer should ask before jumping into a modernization job:
Am I in the right location or strould I consider a new site?
. What lines of merchandise should I stock to meet the demands of my customers?
. How large a building should I build or how many square feet should I add to my present building?
. Should I display paneling, moulding, boards, plywood and dimensional lumber on the salesfloor?
. Do I have'ample parking and what hours should I be open?
Do we have an adequate number of employees and if not where can we find them and how do we train them?
. How do we separate contractor sales from consumer sales?
These are just a few of the operational problems to be considered.
Once you have reached the point of actually beginning the project, it is wise to contact a competent store engineer who knows hardlines/home center/building materials retailing, a specialist in the field you are entering.
A commonly followed procedure, one many dealers take, is to hire an architect or contractor to design the building, properly locate doors, loading docks, offices, etc. and then call in a store designer.
That approach usually means trouble. The real first step should be to determine the lines of merchandise
Some of the hundreds of ques' tions that must be asked before a conversion to the home center concept should be begun included are ideas to save you time, money and headaches.
you will stock, detailing the breadth and depth of each department and line. At the same time, You should consider what stock control program will best suit your operation.
Only after deparffnents are esta' blished should you determine build' ing size and sales floor plan. As You look at your proposed sales floor, think about size of wall fixtures, gondola heights, widths, lengths and layout for best traffic flow from front door to back of the store, Plus the important cross-traffic fl ow.
If you decide to carry lumber and building materials on the sales floor, vou must also decide on the most ef' hcient means of getting this bulkY merchandise onto the sales floor and how customers will get it off the sales floor and to their cars. Will customers go through regular checkouts with large purchases as building materials or through a special bulk-item exit?
A carefully detailed floor plan tells you what is to be displayed on each gondola or wall unit.
Non-selling areas should also be given due consideration. How many offices do you need and what size? Where should they be located? How many trucks will be using your loading dock at one time? How much receiving and check-in area do you need? How much backroom stock area do you want? Have you planned sufficient (but not unnecessary) security for both employees and customers?
The importance of ample planning time cannot be overemphasized. You must carefully consider every facet of the planned operation.
Take lighting, for an example, You'll want to compare the merits of fluorescent, mercury and metal halide. You need to determine the
number of foot candles of light You will need, enough to make shoPPing easy for customers and working comfortable for employees, but no more than you really need. In most cases. a l0O-foot-candle maintained level will do an efficient job.
In this area, as in most others of store design, choose your lighting engineer carefully. A local lighting engineer who has worked with ware' houses, for example, knows what it ta'kes to light a warehouse properly, but may not be familiar with the needs of a retail sales floor; you need a person with proper expertise.
In an effort to save both energY and costs, total store circuitry can be designed to cut lighting in half during slow sales periods.
kts move on to plumbing, heating and air conditioning. In this area, you will want to consider the number of restrooms for employees and customers, drinking fountains, outside outlets for watering outside garden areas and hosing down sidewalks, and your overhead sPrinkler svstem. -
The source of energy for heating/ air conditioning depends on Your location. In many areas natural gas is no longer available to new outlets or is allocated to existing ones.
Whatever method you decide on, your local utility company can pro' vide expert help.
Whether modemizing or building new, decor is an important consideration. Your customers are used to shopping in modern supermarkets, clothing specialty stores and other retail outlets that use decor (from high style to low budget) to create a distinctive store image.
Decor is no longer a luxury. it is demanded by consumers.
The first question you want to answer about decor is: How much can I spend? And set a budget for the design, materials: and installation.
Then decide on a theme - conremporary, modern, traditional or geographical (such as Early American, Spanistr, etc.).
Many store planners offer decor designing, but this if a field that requires specialization; find someone who understands your personality, the store's personality and the atmosphere you want to creatc for shoppers.
A professional designer will provide preliminary artwor.k, .construction bluelines and materials (such as illustrations, letters, waltr- coverings and other gaphic elements) to complete the decor.
Nobody goes into a new or expanded building without competi- tive bids, but lowest is not alwavs best. As you evaluatg the bids, take into consideration the builder's abilitv to fulfill your special retailing needi.
As the plans are developed, insist that the builder meet with and accept recommendations of your store engineer: remember, hens building a retail store not a warehouse.
A good store plannet can sove you money by using his knowledge of building requirements and what you need to get into the consumer business to guide the contractor.
When a large chain, such as Sears, builds a new unit, company people with retailing knowledge are always on hand to assure that the buildine and its interior layout will appeal t5 the consumers.
Merchandising is one of the most important ingredients in a successful new store. Merchandising - the style and positioning of displays and merchandise - not onlv makes it easier for the consumer io make the purchase he or stre came for, but- encourages impulse buying as well.
Store planning experts at the National Retail Hardware Association and state regional asso-ciations feel strongly that irerchandising makes the store. The Master Merchant Store Planning Department has developed a "modular merchandising" sysiem based, on the concept of grouping related merchandise - within- a 'de] partment the way a consumer would use iI. (see photo)
For example, in the plumbing department, toilet, faucet and undei sink repairs merchandised on the same gondola. By so doing, the customer finds on one trip everything he or she needs for a do-it-yourseli plumbing project.
Merchandising in today's market is a science, no longer a matter of
simply filling shelves with goods.
Basic departments carried by most home improvement centers are hand and power tools, electrical supplies, plumbing and heating supplies, hardware, paint and decorating products, lawn and garden, bath vanities and kitchen cabinets and lumber/building materials. Some have expanded into housewares and cleaning supplies as well.
Because these home improvement centers display so many thousands of items on sales floors, feature ends are a merchandising must. These gondola endcaps, which should finish off each gondola run, should feature new items, seasonal goods, closeouts and promotional items.
Many retailers report that they can sell four times as much from a properly-displayed gondola end than from a display of the same merchandise on a gondola run.
One of the biggest reasons for the boom in home improvement centers is their ability to function as onestop stropping centers for do-it-your- self homeowners. The addition of lumber/building materials contributes substantially to this popu(Please turn to page44 1
The National Building Material Distributors Association had recordbreaking attendance at its 25th Annual Fall Convention, held recently in Atlanta, Ga. Nearly 1,500 distributors and manufacturers, and their wives, attended the semi-annual meeting.
Many industry leaders paid tribute to retiring exec. v.p. S. M. Van Kirk, who has been the sole administrative officer since the founding a quarter century ago.
The founding of the "Van Kirk Award", a retailer-judged contest to select the top wholesaler firm of the year was announced. The contest will be held each year with overall winner and five regional winners announced at NBMDA's Fall Convention.
Special honors were also accorded to Roger L. Hancock, Arizona Millwork Co., Phoenix, Az. as NBMDA's outgoing President for 1976.
In an address headlined, "The Only Certainty About Energy is the Uncertainty," Richard J. Anderson, of the Battelle Memorial Institute, described "the energy situation in this country as absolutely terrible and getting worse by the hour." He stressed that the energy resources of this country are finite. "We aren't at the limit yet, but it's in sight."
Economist Paul W. McCracken told the group that he could not rule out the possibility of another downturn in the economy.
In the only pessimistic opinion of the convention, controversial economist Eliot Janeway told his audience, in a classic, simple and poetic vernacular, "There ain't going to be no housing boom anytime soon." "While Kissinger has been running this government," he said, "no one has told those oil people where to shove it," referring to the OPEC countries. "The Middle East will do anything we say the minute we figure out what to tell them to do." he said.
NBMDA s traditional Product Group Meetings covered Applicator-Home Improvement, Components-Fabrica-
tion, Flooring/Wood-Vinyl-Ceramic, Laminates, Lumber-Plywood, Millwork, Specialties I, (Paneling/Molding), Specialties II, (Ceiling Systems/Lighting/Grids), Specialties III, (Transulcent/ Fiberglass Panels/Shelving Systems/ Artificial Brick).
On the final morning of the convention, members were given a glimpse of what lies ahead in construction materials by some of the top names in the building materials industry, including Robert D. Peterson (moderator), president of Palmer G. Lewis Co., Auburn, Wal F. T. Weyerhaeuser, president of Conwed Corp., St. Paul, MN: R. Trumbull, Owens-Corning Fiberglas, Toledo, OH; William Green, Alcoa Building Products, Inc., Pittsburg, PA: William T. Robison, American Plywood Association, Tacoma, WA.
Weyerhaeuser predicted a major
growth in residential rehabilitation, both as a result of the rising cost of new homes and the high cost of money. The high cost of energy, he said, has made home remodeling by do-it-yourselfers attractive. "The professional is pricing himself out of the market." he added.
Trumbull, with a slide presentation, showed how, even while new housing starts were decreasing, sales of insulation were on the rise. Green, of Alcoa, said aluminum siding is and will continue to be the superior wall covering in the new home market. and Krashin foresaw a burgeoning drywall adhesive market, with mostly latex types prevailing, with decorator uses becoming more and more popular.
APA's Robison thanked members for their help and support in passage recently of the National Forest Management Act and he painted a bright future for wood products.
This year homeowners around the country once again will be encouraged by "Home Improvement Time" (HIT) to plan their energy consumption wisely. Through an intensified campaign, utilizing a newspaper supplement, broadcast media kits, meetings and flyers, HIT's theme of "Energy Management is a Family Affair . Improve Your Home" will be the main thrust to promote business and community conservation action.
The Federal Energy Administration (FEA) has approved HIT's 1976-77 broad gauge conservation program, which involves seven trade associations representing 100,000 hdating, ventilating and remodeling contractors, retail lumber and building material dealers and hardware stores.
A 28-p. camera-ready tabloid newspaper supplement has been mailed to every daily and weekly newspaper in the. United States. It contains stories explaining how homeowners can achieve energy savings with a variety of home improvement projects.
"Home Improvement Time" has prepared an energy management and display kit which will be mailed to interested parties forwarding $1, as well as a community program file explaining and containing everything necessary to conduct an energy management community program, available for $2 including postage and mailing.
For more information write HIT, P.O. Box 102, Carnegie, PA 15106.
I I OW DOES a home center turn I I construction olvwood into a highly profitable coniumer product?
The answer: the American Plywood Association's "Profit With Precut" promotion. This sales boosting program using floor displays stocked with precut panels, idea books and project plans to generate consumer interest in homecraft plywood projects.
To date, more than 200 home centers across the nation are finding they can increase plywood sales by as much as 27n/n. The projected return per square foot of selling space was $295more than triple the 1975 store-wide average for home centers.
The "Profit With Precut" package costs $37.50 and includes construction drawings for the dealer's choice of the three in-store displays: construction drawings for the sales material holder: ready-to-apply graphics:
Plywood producers' promo- tional push produces a plethora of profit potential in "Profit with Precut" program . .precutr panels and project plans push plywood.
an initial supply of 50 copies of each piece of sales literature,; reorder forms; and special project kits, including step-by-step project plans; copy for a window or in-store display and reproducible art spots for advertising.
APA field reps also sit down with home center sales crews to provide basic information about plywood and which grades are most appropriate for which uses. They'll also offer sales tips, like how to use the idea books and project plans to generate sales.
"Profit With Precut" is one promotion that works. It increases plywood sales and creates customer demand for related products.
A fully stocked rack alongside a high traffic aisle is the key to sales success. The Clearwater Lumber Company, Clearwater, Fl., for example, has positioned their open cube display in a completely new displayrarea and assigned a salesman full time for precut plywood and lumber walk-in sales. Since the remodeling, sales have doubled with a good looking, well stocked display center.
"Our hottest item is bedboards," says President Hank McWorter. "We carry them in three sizes, the largest being 48"x72". We also sell a lot of circular plywood panels in diameters up to 48".
The store further stimulates sales by occasionally building a simple project from plans provided in APA promotional literature.
Ted Grasmick of Economy Lumber and Hardware in Denver, has had good success with the "Profit With Precut" promotion. Since building the first display bin in the Denver store, he feels plywood traffic has increased 50% 75% and intends to immediately launch the program in the company's three suburban locations.
"We want our customers to think of plywood as an economical problem solving material, whether it be in homecraft projects or major home remodeling applications," said Gramick. "The 'Profit With Precut' display gets the material out of the warehouse and onto the sales floor where consumers see it and consider its many home uses. And the project plans help create consumer confidence in their ability to work with plywood at home."
Big Buck Building Center in Mokena, Il., has placed its A-frame display rack near the cashier counter for maximum exposure of the plywood project literature and precut sizes. Manager Burr Manby says that his precut material moves well. Salesmen often see people taking the plans home and returning days later to buy the plywood and materials necessary to complete the project. "The beauty of the promotion is that the homeowners who once complete a simple plywood project become confirmed do-it-yourselfers. This creates a steady market for more and better tools and materials," adds Manby.
Another lumber supplier using the "Profit With Precut" display rack is Southwest Forest Industries' Dunlap Division. Manager Terry Shinnick says they are experiencing a complete turnover in precut pieces every two weeks. Dunlap has good volume in circular panels ranging in size from 12" - 48" diameters.
APA reps calling on participating dealers, report that the promotion is causing dealers and customers alike to think of plywood as a home improvement product rather than simply a commodity or construction material. And, in a time when home centers need growth markets not affected by construction slowdowns, plywood merchandising is an excellent investment in the boomine homeowner market.
"The outlook is strong" that 1977 is "going to be a very good housing yeer," observed Michael Sumichrast, chief economist for the National Association of Home Builders, upon hearing that housing start figures in Dec. hit a 3/z year high, though permits slipped from unusually high Nov. figures, the current pace indicates a seasonally adjusted annual rate of1,513.000...
Dec. figs. (latest available) showed a 1,940,000 seasonally adjusted annual rate, up l37a from Nov. and a thumping 33% for '76 above '75, when housing registered a 29-year low starts of single family housing rose B% to the highest Dec. rate in 1B years .
The pace of bldg. permits in Dec. was up 39% from the year. earlier rate . the record cold winter East of the Rockies is expected to hold down starts until Spring weather arrives, then go like crazy to inake up for lost time .
Some economists claim final '77 figures will hit 1.7-1.9 million starts; the single family pace is expected to back off only slightly ftom '76 and apartment construction is expected to be strong, boosted by federal subsidy programs Fortune Magazine forecasts starts at neat 2 million by mid-'78 .
Construction contracts in '7 6 rose 16% above the year earlier to a record $107.2 billion . . in the West's hottest bldg. market, the l0 southern counties in Ca. had total building & construction of approx. 57.3 billion, expected to go to $7.8 billion this year; home bldg. accounts for about 6OVo...
An appeals court reversed (on procedural grounds) the 1975 price fixing convictions of U.S. Gypsum, National Gypsum, Georgia-Pacific & Celotex; also overturned were convictions of three individuals from the firms . the U.S. Justice Dept. is considering taking the iase to the Supreme Court
A class action suit by the Ca. atty. gen. charges 9 cement firms with price fixing and conspiracy to eliminate campetitton; named are: Riverside Cement, Amcord, Kaiser Cement & Gypsum, Southwest Portland Cement. General Portland. Inc.. Lone Star Industries, Flintkote, Monolith Portland Cement and ldeal Basic Industries, plus the National Association of Credit Management Inc. and the Portland Cement Association . a similar suit was filed in Sept. by the Az. atty. gen. .
A 3-judge fed. panel in Boise, Id., ruled job-site inspections by OSHA without a warrant are unconstitutional .. OSHA plans to appeal, but if the decision is upheld by a higher court it could mean the end to warrantless and unannounced inspection of all worksites in the U.S. bv OSHA
Wood Markets,ln c., Northern California div., is the new name for Trend All-Wood Products, Arcata, Ca.; John Kelly remains in charge Sunol Forest Products, Pleasanton, Ca., is a new wholesale firm est. by Guy Laverty, Parks Miller and Bill Broderick
Burnaby Lumber Co. is a new wholesale firm in Compton, Ca., with some familiar old names:
February,1977
Homer Burnaby, chairman of the board; Frank Higgins, pres.; Tom Supple, v.p.; Larry Quinlan, v.p.purchasing; Trevor Page, controller/treas.
Strong-Tie Structures has opened a Eugene, Or. buying office. Bob Norris. mgr. ..
Columbia Corp. has completed sale of Columbia Plywood to key menrbers of CP's management for about $10 million; it also sold retail stores in Artesia, Hobbs & Ruidosa. N.M.. to White Sands'Forest Products of Alamogordo, N.M., and their Lodi. Ca.. retail store to Evans Products: total for the 4 stores $1.8 million.
Fibreboard is actively seeking a purchaser for its closed Cloverdale Plywood plant American Forest Products has moved its lumber buying from Redding, Ca., to Stockton Shaw Lumber has moved to new offices in Orange,Ca....
Exotic Woods Inc., is a new hardwood wholesale firm est. by Sid Chattler, who left Globe International after l8 years; firrn specializes in rosewood, teak, walnut, etc. - Lumber City got zoning ok'd in Tujunga, Ca., for a new unit Sonoma Lumber, Sonoma. Ca., got an ok to build a new facility near Four Corners.
Yuba City Millwork, Chico, Ca., has purchased F&M Lumber from Dale Comer & Al Strom, a moderate expansion is planned, no price was revealed in the sale . . Dill Lumber is now bldg. a new store in Redlands, Ca., Jim Moore has acquired ABC Lumber, Costa Mesa, Ca., for an undisclosedamount...
E. L. Bruce's specialty flooring operations have been sold by parent co. Cook Industries for about $14 million to Triangle Pacific, Dallas, Tx.; the Bruce name will continue to be used.
Shasta-Cascade Hoo-Hoo' Club - Feb. 12, Ladies Nite, (place to be announced).
Los Angeles Hoo-Hoo-Ette Club - feb. l4 dinner meeting (place to be announced).
Lumber Association of Southern Cslif.Feb. 18, general membership and board of direptors meeting, Sheraton Harbor Island Inn, San Diego, Ca.
Los Angeles Hoo-Hoo Club - Feb. 19, Valentine Dance, Montebello Country Club, Montebello, Ca.
Mountain States Lumber Dealers Assn. - Feb,22-24,retatl management seminar. Denver.
American Plywood Association Regional Meetings Feb, 22, Seattle Wa.; Feb. 23, Spokane, Wa.; Feb. 25, Sacramento, Ca.; Feb. 28, Eureka, Ca.; Mar. I, Medford, Or.; Mat. 2, Coos Bay, Or.; Mar. 3, Eugene, Or.; Mar. 4, Portland, Or.
Northwest Hardwood Assn. - Feb, 24-25,grading school, Lower Columbia College, Longview, Wa.
Hoo-Hoo-Ette Club #12 - Feb.25,:Lumber Nite, Airporter Inn Hotel. Irvine Q3.
National Hoo-Hoo-Ette Clubs - Feb. 26, board meeting, Los Angeles International Hotel,. Los Angeles.
San Joaquin Hoo-Hoo Club - Feb. 26, Ladies and guests nite, luau,Fresno, Ca.
Western States Hardware Show - F€b. 27-March l. Brooks Hall, Civic Center, San Francisco.
National Home Center Home Improvement Congress and Exposition - Mar. l3-16, New Orleans, La.
Los Angeles Hoo-Hoo-Ette Club - Mar. 14, dinner meeting (place to be announbed).
Western Wood Products Assn. - March l5-18, spring meeting, St. Francis Hotel, San Francfoco, Ca.
Western States Lumbermens Council Meeting - Mar. 20-22, Doubletree Inn, Scottsdale, Az.
San Joaquin Hoo-Hoo-Club -Mar. 25, Casino Nite, Dante Club, Redding, Ca.
Cultured Marble Institute - Mar. 29-31, spring seminarworkshop, Caesar's Palace, Las Vegas.
Residential reroofing will be a key factor in the booming home improvement market in l97l , according to Monte C. Carpenter, president of the Asphalt Roofing Manufacturers Assn. and president also of The Rintkote Co.
"At least 3.4-million homeowners will reroof their homes in 7977," Carpenter states. "Reroofing activity has increased on an annual basis in recent years, and probably will continue to do so."
He cited three reasons: (l) aging of the nation's housing stock, (2) rising cost of new housing, and (3) continued faith in the American "dream" of single-family home ownership. He also noted $32.7-billion in home improvement expenditures in 1976, up $10.4-billion from 1973.
A major factor in the bright reroofing picture is the approximately S-million homes built from 1959-1964, many of which are ready for reroofing now or will be in the near future.
At Kimberly-Clark, we load trucks from 7:00 a.m. to '11:00 p.m. When the sun ooes down, our lights come up, so our crews can load you up with our strapped, wrapped lumber, a mixed load if you need it, and have you on your
way in no time at all. In fact, if you're within 500 miles and you can get your truck here before 5:00, you'll probably be unloading tomorrow morning. At Kimberly-Clark, we're not hiding our lights under a bushel.
rF HE Arizona Lumber and Bui,ldI ers Supply Association's dual Grdup Workmen's Compensation program, which consists of The State Fund and a Private Fund. received 5116,000 in dividends for the years endingin 1975 andl976.
The State holders and checks.
The Loss Ratio was l7% with a dividend of 3O%.
The Private Fund has 26 pohcY holders and 22 received dividend checks.
The private fund is now under the Sentry Insurance Co. and the
lumber Association of Southern California lgl5 B.vrrly
A SSOCIATIoN members and |{ttreir wives recently participated in a ihipboard seminar while cruising to the Mexican towns of Puerto Vallarta, Mazatlan and Cabo San Lucas aboard M.S. Sun Princess.
They left Los Angeles December 10, and returned December 17. Condrrcfor of the seminar was William
Baugh of William E. Baugh and Associates. consultants to the forest and wood product industry.
The group was well divided as to business types, i.e., retailers selling only to contractors, those with a mix of consumer and contractor and those dealing basically with the consumer. Among the wholesalers, there were distribution operators, desk operations and one broker operation. The overall balance couldn't have been better if it
year ending October l, 1976 will generate another dividend. It will be received inMay, 1977.
Our members have been taking advantage of safety engineering as promoted by the funds and the good dividend return is a result of this safety engineering help.
Over 70 members are now enrolled in the two plans and I would recommend all members of our association to join one, of the two Plans.
The insurance trust committee, chairmaned by John ShiPleY of RaY Lumber Co., met on January 4 to aPprove the dividend report.
- Remember 197'1- AI&BSA Convention will be held MaY 5-7, at the Doubletree Inn in Scottsdale, Az.
had been planned.
The seminar discussion was aimed at "Management by Obiectives". Considerable time was spent on this. One day was devoted to better time management and one day was devoted to a round table discussion on business trends, both wholesale and retail,. Those members who Participated were Bill and Pati Johnson, Hobbs Wall Lumber Co.; Ken and Doreen Dietel. Pomona Lumber Co.; David and Marilyn Bourdon, Bourdon Lumber Co.; Pete and PhYlis SPeek, Fremont Forest Products; Jim and Sylvia Frodsham, South Bay Redwood; Bill and Alice Heald, and Mr. and Mrs. Otis Heald, Fallbrook Lumber Co.; and David Barry, BaylY, Martin & Fay, and yours truly.
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tJ\J|5t]L/eJi|n|i|il|||||[|||m|[||||||||mi|i|||I|n||||||l||||||||||||ifrif|mi
By CHUCK LINK executive directorf eOnnAI. unemployment tax
f rate increases: effective Jan. l, 1977, the Federal Unemployment tax rate increased from 3.2% to 3.4%. Since there is a credit of 2.7% for the state tax. the net federal tax in I 977 is l'/o.
The top wage base for payment of federal and statement unemployment tax remains at $4.200 in 1977.
The tax tree shows that the average U.S. family in 1953 had an income of
$5,000 and paid ll.87o of family income in direct federal, state and local taxes.
By 197 5 the average family had an income of $ 14,000 and paid out 22.7% of its income in taxes - or an increase of 92.4% in the portion of income going for taxes!
Truth-in-Lending statements clarified by the Board of Governors of the Federal Reserve System regarding mechanic's lien interests:
(l) A contractor who does not receive compensation for assisting a customer in obtaining fi-
States Lumber Dealers Association South Prince St., Littlston, Co. 80120 (303)795-2826
f HIS is a good time to review
I some of the requirements of the federal laws and regulations that apply to your business. I just made the rounds of the government offices and picked up supplies of the latest issues of regulations, brochures, etc., so take advantage of this. If there is anything else you want, let me know, glad to help; sorry, but this service is for members only:
(1) Rules under Magnuson-Moss
Warranty Act. Disclosure of written consumer product warranty terms and conditions; pre-sale availability of written warranty terms and informal dispute settlement procedures. We also send with this two summaries to help you unclerstand the retailers' responsi- bility when selling consumer products manufactured after Dec. 3l, 1976 which are covered by written warranties.
(2) Regulation Z-Truth in Lending and Fair Credit Billing. This applies to dealers engaged in consumer credit. Also sent to you with this will be a resume by MSLDA which will help you determine if and how you are covered by the regulation.
(3) Regulation B-Equal Credit
nancing or does not padicipate in preparation of contract documents with the knowledge of the credit terms is not an arranger of credit.
A creditor who provides a home ihprovement loan need not disclose security interest arising only out of the separate cash transaction with non-creditor contractor whose seryices are purchased with loan proceeds. A Notice of Right of Rescission need not be furnished before consummation of the credit transaction.
A creditor who provides a home improvement loan need not provide the right of rescission where a security interest in a borrower's principal residence may be obtained only by a non-creditor contractor whose services are purchased with the loan proceeds.
Opportunity. This regulates how you treat application for credit. It is not too long, so you don't need a summary. Included is a release on a new amendment expanding coverage of this regu- lation March 23, 197'l to apply to several reasons for discrimination in addition to sex and marital status.
(4) Federal Motor Carrier Safety Regulations of the Department of Transportation. Applies to interstate trucking, including private carriers. If your trucks cross state lines, you should have this.
(5) Handy reference guide to the Fair Labor Standards Act. Covers basic wage & hour standards, including overtime rules, exemptions, equal pay, child labor provisions, and recordkeeping requirements.
(6) Executive, administrative, professional and outside salesmen exemptions under the Fair Labor Standards Act. A detailed guide.
(7) Retail and service establishments under the Fair Labor Standards.
We are now handling sales for the Medford Corporation of Medford, Or. Let us take the hassle out of filling your requirements in PII\IE and CEDAR commons, dimension and shop and better.
For your convenience loadings include llst cars, double door box cars and truck and trailer.
Other services we can offer are unitized loads, paper wrapping, re-sawing, patterns, stopover carloads.
Call us today, you'll be glad you did.
When we say fencing, we mean a complete fencing program. A full line of cedar: pecky boards, rough boards, posts and rails, grape stakes. A full line of redwood: rough boards, posts and rails, bender stock and lath. Everything you need to put together a fencing package for a customer or to round out your own inventory.
Not just what you need, but when you need it and how you need it, that's our concern at Crown. Custom'loads are
Crown Plywood
7705 Garden Grove Blvd
Garden Grove, CA 92641
714-530-3924
213-598-9675
our specialty. Whether you need a truckload or a unit, give us a call, we'll ship it today.
We'll even mix your fencing in with the other materials you need. Plywood, plywood sidings, Masonite sidings, pine commons, timbers, roofing, we've got it all. And it's as close as your telephone. Remember, plywood is only the beginning of the Crown Plywood story.
FAVORITE statistic of Southern Californians is that if their half of the state were a separate country, it would have the seventh largest Gross National Product in the entire world. Little wonder then that record setting shipments of lumber continue to enter Los Angeles area ports.
MacBeath otfen the ultimate in hardwood excellence, domestic and imported, rare and exotic speci6s, as well as mouldings, treads, risers, sills, dbwels, thresholds, fine plywoods, veneers and chopping blocks. Accessory supplies and millwork taciiitief give complete bdying convenienoe with quality assurance.
Brush lndustrial Lumber Co., Division
7653 Telegnph Rd.
Montebello, cA 90640
(213) 723-3301
930 Ashby Ave.
Berkeley, CA 94710
(415) 843-4390
1576 South 300 West salt Lake city, uT 84115
(801) 484-7616
Main 0ffice
2150 Oakdale Ave. San Francisco, CA 94124
(415\ 647-0772
The latest record-wrecker is this dual barge shipment containing 8.5 million board feet of lumber. About one million feet is hemlock, the rest Douglas fir and all is framing lumber. It has already been sold through All-Coast Forest Products of Whittier, Ca., a division of Hampton Lumber Sales Co. in Portland. It will be used to build homes mainly in California, Arizona and Nevada.
The lumber is from Doman Timber Industries, Ltd., of Duncan, British Columbia, situated on Vancouver Island. It made its 1134 mile voyage from B.C.'s Cowichan Bay to the Port of Los Angeles in about 6r/z days,loaded aboard two 300'x 66' barges pulled by a lO-year old ocean-going tug. The 126' tug has 3500 brake horsepower, delivered by two engines, and is manned by a crew of nine.
The camera really doesn't do justice to the sheer size of the barges, which weigh 4100 tons empty. The carrying
capacity of each of the barges shown is 9000 tons, but only 8700 tons of cargo are carried for safety reasons.
For curious and sharp eyed readers, what appears to be snow on the edge of the barge in the top left photo is in reality salt. The barges also carry bulk quantities of rock salt, some of which seems to have somehow survived a sea voyage. On this round trip, the barges were scheduled to stop in Redwood City, Ca., (near San Francisco) on their way north to pick up another load of rock salt to carry home.
Among those dockside to greet the arrival of the record shipment were Daryl Bond, the head man at All-Coast Forest Products, Capt. J. S. "Jim" Lafdk, Seaspan's asst. supervisor of vessels and traffic services who arrived from Canada to coordinate the shipping and unloading as did George Robbins of Westcan Stevedoring who flew in from Victoria, B.C. The skipper of the tug is George Hovell.
Old records tumbled as this 8.5 million foot double barge of Canadian lumber arrived in Los Angeles Harbor all framing lumber and mostly Doug fir, at will find its way into homes in at least three Western states.
PONDEROSA PINE
SUGAR PINE
INCENSE CEDAR
DOUGLAS FI R
WHITE FIR Itssmort to
NEATTY STACKED units of lumber tower in the background above Capt. J. S. "Jim" Lefek, Seaspan International Ltd., and George Hovell, skipper of the tug. HATCHC0VER VIEW of the loaded lumber barge from below deckson the Canadian tug that brought in the dual barge lashup. The Circled letter D is for Doman Timber lndustries of B.C.
Western lumber and forest products users and buyers have been looking to Dant & Russell to supply them with quality products for over 72 years!
More important to you, however, are the number of years of experience and service of the D & R people you see on this page. Possibly you talk to one or more of these men and women at D & R frequentlY.
They're just about the most helpful and resourceful people you can find.
lf you haven't talked to D & R recently, why not call the person you know . . . or would like to know. We'd like to thank you for your business. . . and find out what we can do for you now!The toll-free number is 800/547-1943.
Plywood Panel Show llj,) \l\r rrL. rri,' ,ir \ irr\r ili,' l,r, j
) li \l tl L \ .!i ir' \1,llr r i..r .\ ltrturd rrl tlrc trrvrtntrol Lrnlr :irot rr,ls rrr rllrrslratron oi thc tr'still! lund produetion tcaturr's ol' llrr' line. SLrr.lrilt,' \l)()kc\|lall :ltfsserl llr,rl qualrtv rs colltrollcd lronr tlrcir tirrrbcr to thc prcfrnished panels with u scvcrr cort \1ul-Te-Lock llnisir
In addition to but'1'el. rcl'rcslrrrrcnts and door pn1-cs. Likstronr l'ly rvood offered rts custonrcrs speeill [ruf irrg opportLlnltics. ueeOrding t() l:tl ('. Abdc'lll. prr.sidcnt ol tlrt' iornpunt.
TEST PANELS
duction stages ot finished panels a1 a recent new Ekstrom Plywood
and illustrations of prothe SLrnshine line of pre were much in evidence panel show held by
1/2" Redwood
lu'rrbat Kiilr-.irre.l lL,tril,et * ill lr(r\\ lri l-li l" lrrd I'i)r l(r" 1or tltcsst'ti gtcctt lrrnrbrr l:lelirr,' tltt' Ii.lS i)t()l)()\itl. botlr kilrr-drrcd errti glcr.tr l" lLrrlrbcr wcrc i-5/E"
Norrrirral lttd ee lull lurttbcr dirttcrrsion tablcs wili crtrttltirt Ilotttr()lls tllat riornirtal l" rcdwood lttlttbcr is availlublc l--5/E" lvidc, AS sollle re dwood rrills w'rll eLrntirtuc to produee dressed srccn unrl kilrr dricd lurttber to the old \lJnJaI(1.
llEl,Pl: Il you rrr't'd to hrre employccs, usc tht' ( lrssit'it'd Atis page of The Merchant \lrrrzine to reich the informed, action pcoplc in the industri. Rates xrc rcasonahle. Irr itno*!
lsince 19141
Complete mill facilities
Wholesale and Industrial 12131749-423s
MAIIf NC ADDRTSS: P O Bor )))1 | <ts Angelt's, ( a 90051 YARD & OFFICt: 1900 t 15th St . Los Angr'les 9(X)2.1
tsuv the best BUY AMERICAN. DryoClearsoCommons
lltHEN you make changes with U U two respected industry narnes, you never can be 100% sure of what the reaction will be. So we have been very pleased, naturally, that we've had uniformly favorable response to our new name of Lane-Stanton Vance Lumber Co.," notes Vince Besinque.
The elimination of paperwork was a prime reason behind the merging of Vance Lumber Co. (the buying arm) and Lane-Stanton (the distribution arm) last fall into Lane-Stanton Vance. Skip Gregg stresses that the firm plans no other changes in their successful operation.
While the company now functions from a 7 t/z acre site in the City of Industry, Ca.. (with multimillion $ sales volume) and carries an inventory of 4-5 million board feet of softwoods and hardwoods, the opening days of the firm in 1955 were on a far more modest scale.
Skip Gregg and Vince Besinque
were the founders of Lane Lumber Co. Vince's home was the original office and carloads of redwood and fir were initially what they sold. Six months later Lane began operations on a small leased site in City of Commerce and were joined by a new associate. Jack Millikan. Vance Lumber Co. was soon formed as a buying and direct car selling arm of the business.
Just one year later Custom Mills, now one of the largest milling facili ties in Southern California, began in business. Operations were under Fred Jones. who has since retired. to be
The new company handle of Lane-Stanton Vance Lumber Co., the result of merging pre viously independent buying and distribution arms, is well received in the trade.
replaced as president by his son Ted.
The business grew each year and by l97O they were ready for another move. This time it was to their present quarters. Three years later two additional sheds were added to the initial five. The $l million facility is completely paved and has its own l2-car rail spur, and is among the most efficient new wholesale operations in the nation.
During the big move into the new plant in 197O, Lane purchased the name and assets of E. J. Stanton & Son, one of the oldest lumber companies on the West Coast, and changed Lane to Lane-Stanton Lumber Co.
Four years later, Tacoma Lumber Sales was jointly purchased with Murray B. Marsh from the estate of Art Penberthy, Sr.
Lane-Stanton Vance has a staff of 25 that, along with the principals, includes some long timers: credit manager and bookkeeper Vivian Fields, 20 years; plan't super. Dick Field, 18 years; and shipping clerk Oscar Bark, 17 years. Of the 25, 13 are in sales.
"Our ability to get and keep good people, is probably the greatest rea-
(Please turn to Page 45)
Darrell Smith is a new salesman at Louisiana-Pacific, Ukiah, Ca., according to Merle Tanner, sales mgr.
Bill Gittings, Rounds Lumber, Cloverdale, Ca., recently vacationed in Nevada.
Dury Cords, Amrican Forest Products, Cerritos, Ca., ended a I hr. commute by buying a new Huntington Beach home.
Jim Harrison, Georgia-Pacific, San Leandro, Ca., has won the Vice Presidential Round Table Award for the third time and is now a permanent member. Congratulations, Jim.
Duain Schoeppler has transferred to G-P, Salinas, Ca., as an outside salesman.
Herb Farrell has retired from T.M. Cobb, Santa Rosa, Ca.
Ralph Boshion has "retired" to a job with Economy Lumber, Oakland, after selling his Castro Valley Lumber Co. in the town of the same name.
Jim Vasallo and John Bacon recently purchased Economy Lumber.
Tom Metzger has joined the sales force at R&L Wood Products in Whittier, Ca., according to bossman Ray Lizotte.
Otto Grigg, managing director of the Pacific Southwest Hardware Assn.. has recovered from a bout with the flu.
Lew Godard. the retired lurnberman recently honored by Oakland Hoo-Hoo Club for his 50 years with the group, is recovering at home after a session in the hospital.
Stan Cochran has joined sales at Capi- tal Lumber's new Orange, Ca., distribution yard, according. to Mark Lofland, mgr.
Bill Novak has joined All-Coast Forest Products, Whittier, Ca., and is based at their Grass Valley office, specializing in industrial sales.
Bill Jones is new to the sales team at Far West Fir Sales, Huntington Beach, Ca., according to pres. John Weston.
Thomas R. Ingham, Jr., 36, .is new v.p., California operations for Simpson Timber Co., according to G. L. Oswald, pres. He succeeds David D. Leland who has joined Southwest Forest Industries as exec. v.p.
Chris Schenkel, ABC sports announcer, was recently honored by an Indiana hardwood group as an Indiana tree farmer. You're thrilled to hear that, right?
L. C. McCormick, Simpson lumber marketing and development mgr. has revealed the following: John Rysdorp moves to the new post of market development mgr. lumber, George Baker has been
promoted to softwood develop- ment mgr. lumber; George Baker has been promoted to softwood sales mgr.; Charlie Lutz moves up to sales mgr. Canadian -lumber production; Dee Snodgrass is now mgr., lumber production services. Greg Lambert is sales mgr. - redwood lumber.
Verlon McKinney, late of MacBeath Hardwood, San Francisco. has opened his own firm, Gulf Lumber & Kiln Co., Rye Tx. The only custom kiln in Texas. it is a modern 100,000' charge capacity model and the firm is handling import and transit business. GL&K sits on 3 acres and has a number of dry sheds.
Bill Kelley and Chuck Petty are now working at De Doors' mill, South El Monte, Ca., in charge of production of DE's new wood sash line. Between them, they have 50 years'experience.
Herb Brown has joined Western Woods, Inc., Chico, Ca. He had been with Kimberly-Clark for a number of years.
Bob Sullivan. PML Forest Products. Grants Pass, Or., watched the Super Bowl on tv in Honolulu during a recent vacation.\
Jim Crump is now lumber sales mgr. at Georgia-Pacific , Eugene, Or. Bill Zagone has moved up to chairman of the board of K&S Distributing Co., Portland; Bill Wojtech to pres.; Mike Zagone to exec. v.p., and Sally Wong to comptroller.
Bob Bonner, PSF, Inc., Sacramento, Ca., and his family, vacationed recently at Dillon Beach, North of San Francisco, enjoying the sea.
Paul Gaboury, Golden Gate Lumber, Berkeley, Ca., got in a mill trip late last year to Fort Bragg and Willits. Ca.
Joshua Webb Wilton was born Dec. 16 (6 lbs., l0 oz.) He is the son of John Wilton of Western International Forest Products, Portland.
"Red" Johnson is now at Hammond Lumber Co., Bellflower, Ca., according to Dick Bailey, mgx.
Weikko M. Rasanen is now Medford regional mgr., quality supervision, for the American Plywood Assn., announces Robert H. Ripley.
Robert Macy, asst. mgr., Peoples Lumber, Camarillo, Ca., recently retired.
Dave Mensing was the big winner in a recent Louisiana-Pacific stock incentive awards contest, taking home 50 shares of L-P stock. He's in their Oakland, Ca. office.
Steve Drangsholt is the new gen. mgr., remanufacturing, at KimberlyClarks's Anderson, Ca., forest products div.
Richard C. Tutt is now mgr. of J.H. Baxter & Co.'s Eugene, Or. lumber dept., replacing Val Gardner, who recently retired.
Les Oliv,er has recently joined Tree Produc:ts Co., Portland, as hardwood lumber mgr. It was his suit against North Pacific Lumber Co. that began the legal action that was reported in our News Brief section, see Jan., p. 19.
Vince Besinque, is currently on vacation ;from Lane-Stanton Vance Lumber, City of Industry, Ca., in the islands of Micronesia in the South Seas. Jack Millikan is on a business trip to Tokyo, Manila, Sidney and Fiji.
Ed Founttain, Sr., Ed Fountain Lumber Co., Los Angeles, got in a golfing and sun vacation with his wife in Hawaii recently.
Judy West is a sales trainee at AFP, Newark. Ca. She had been with G-P, San Jose.
John Gregor has joined Simon, Crabtree & Ryan, Lake Grove, Or., according to Don Simon, pres. Gregor had been with North Pacific Lumber Co., Portland, for I 9 years.
Bob Riggs, r11gr., Sequoia Supply, Fairfield, Ca., his sales mgr., Al Weller, and salesmen Paul Anderson, Tim Moxie, Ray Trujillo, Rich Vierra, and Gary Malfatti recently toured Abitibi's Cucamonga, Ca. prefinish plant under the tutelege of Westmark & Associates' Larry Baugh.
C. Herb Warwick, Vanport Industries, Vancouver, .Wa., is the new pres. of the Hardwood Plywood Mfgrs. Assn. Other Western officers include veeps Gail Overgard, States Veneer, Eugene, Or. and; Hank Dotter, Roseburg Lumber, Coquille, Or.
Frank Moloney, Crown 2., L.A., is vacationing in Hawaii this month, after getting in a Vancouver, B.C. business trip last month.
Al Dugan flew into Oregon-Pacific, Concord, Ca., on company business recently.
Ben Cassinerio is the sales mgr..at Inland Lumber's new Fremont, Ca., sales office (greater Bay Area). Shel Sussman is redwood buyer, Tom Chapman and Skip Osborne, pine and fir traders, Rich Favreau, utility sales and Christine Murchie, sec. Inland's Hq. is Colton, Ca. Gage McKinney, MacBeath Hardwood, spent a recent week at thqir Salt Lake City branch at the sider of the old master Harold Cole, branch mgr.
Doug Loth, Simpson Timber, Seattle, is off on a month's journey covering trade shows and other company business around the U.S. Dennis Richardson, South Bay Redwood's cedar chief at their big Orange, Ca., distribution facility, spent the second week of this month in Canada.
is the PROFESSI0NAL'S ALt PURP0SE PLASTIC
Boat builders. furniture makers. cabinet makers. etc. have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.
0an be used under Fiber 0lass! ryt&e
Ready to use right out of the can, Famowood applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, quickly; and will not gum up sander. Waterproof and weatherproof when properly applied. 4fi.
Availaile in l6 matching woodcolors .nd white.
BEVERTY MAIIUFACTURING C(|MPATIY
Calif.90003, P.0. Box 73233
llfHnfevER we did during 1976, Yy-Y. were right.
lndications from all sectors of the association area are an average of 25% over last year. Many of us showed that September and October were the highest sales records in our business. What do we do now? Sit back and rest on our laurels? Don't believe it! If we expect to hold steady duringl9TT we must stafi now to corner our piece of the action.
Wb are hoping that the new administration will stimulate the economy, as promised, through home construction. If this happens we will have as much business as we can handle. Maybe more, if materials become scarce again as they were in 1973.
All of us are learning an important management technique that must become standard operating procedure. The technique is selection of customers. With ever increasing consumer protection laws we have no choice but to extend credit to oniy those having the ability to repay. We can no longer afford to carry the contractors that tend to pay only when pressured.
Keep in mind that since the '73 housing boom the large contracting corporations have folded. Current environmental impact statements, planning commission approval and building permit issuance frequently takes in excess of two years. A large contractor planning large tracts can no longer afford the interest payments on the million and a half they paid for the land while they wait for two years for the permit. This has opened the door for the smaller independent contractors who must purchase materials from us. It is then essential that we screen our customers carefully to be certain our risks are minimized.
With the continuing increase in the cost of materials we cannot carry contractors and other customers and tie up the capital we must have to reorder.
Also we must keep in mind that we frequently consider the float (the time it takes our suppliers to process and deposit our checks.) as part of our capital. But computer processing and overnight account debiting will frequently debit your account for a check issued two days before. Therefore it is important to keep our capital in up-front cash.
The industry needs your help. Each year dealers from across the nation travel to Washington, D.C. for our annual Conference with Congress. Our next Conference will be April 27-29. During this period we will be briefed by our national association officers and staff on critical issues facing our industry. We will be given packbts for distribution to Congress and then we will visit our Congressmen in their Washington offices to discuss these issues.
It is sad to report that the Western states have a poor turn out. We cannot muster enough concerned dealers to visit the majority of our Congressmen. A few dollars and a couple of days is a small debt to repay the industry you have selected for your living. I urge dealers from the Western states to make a small sacrifice and join the Conference.
This business trip will provide you the opportunity to see Washington, D.C. and the inner workings of the government. We have an urgent need to visit with the new Congressmen and make them aware of our industry. Previous visits have assisted us greatly in areas such as the defeat of land use, comon situs picketing and Monongahela.
Truly a "chip off the old block", the new National Division of J. E. Higgins Lumber Company is ready - willing and able to handle your toughest requirement. From pencil stock to ship sparsHardwood of any species to Softwoods and Redwood .you name it, if it's grown, we have it . . . Imported and Domestic. The Higgins "baby" .n c&rr handle it After all. "little shavers" with parents 9Syears old do know a pitchpocket from a knot hole!
Give us a call!
For the decorator-minded home buyer, Schlage offers two new lever locks for interior doors.
The Bristol is styled in the attractive Colonial motif. The Sonora. with its more rugged trim, complements the architectural design of Latin American and Mediterranean countries.
In additio4, both locks provide a service to children and handicapped persons where ease of operation is important. These "horizontal" locks are suggested for bedrooms, bathrooms, passage doors, and upon request, can be specified for the inside trim of an outside keyed lock.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.
The Harloc Products Corp. has a new spring action merchandiser called Sam for short.
Harloc has also created a unioue Sam character to promote the merchandiser. As soon as one lockset package is removed, Sam pushes the next package up front, always keeping.. the lockset display "neat as a pln
Sam is very flexible since he is of modular construction. He will work in as little as 2' in small stores or with any number of modules that large stores may require.
Each module is 2' wide and includes five heavy wire interlocking racks with identification strips.
Colorful headers with mounted demonstrators make Sam the ultimate in self-service lockset selling. Modules are supplied free of charge with certain minimum quantity lockset orders.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Bcach. Ca.92660.
Rubbermaid's shelf and drawer liners are on sale for orders postmarked through March 31.
Liners with normal suggested retail prices of $ 1.29 and $2.49 are now on sale at suggested prombtional prices of $ 1.09 and $ 1.99 respectively.
Also available are two shelf packs, two pre-ppcks, five assortments and two shelf finer displays. The displays, half price during the promotion with shelf and drawer line assortments. measure 26" wide and 48" wide x 70" high.
Decorative floral print liners come in avocado, burnt orange, chocolate and gold. Solid color liners are offered in avocado, chocolate, gold, white and yellow. Solid and decorated shelf liners are 12" wide in lengths of l0' and 21', shelf and drawer liners are 22" wide in 5' and lo/z'lengths.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 9?660.
Only Woodfold Doors are manufactured with a continuous pin hinge hardware system applied to both top and bottom of the door to insure positive controlled action, according to the manufacturer. Twin nylon wheel assemblies are riveted through the axle to metal hinging.
Woodfold doors are available in four series: 300 for commercial/institutional/residential room dividers and passage doors in natural hardwood;
The Merchant Magazine
24O for the same market, but in vinylJam; 22O for room dividers; and 140 for closet and storage walls. The 240, 22O and l4O arc available in vinyl only.
The 300 and 24O series are designed to divide church classrooms, for visual barriers .in restaurants, to enclose specialty shops in covered malls, to securely close off drug and liquor departments in retail stores. The unique features of Woodfold ensures they will stay put in open and closed positions and provide security and rigidity when fully extended. They stack in a minimum space.
The firm guarantees its doors against defects in material and workmanship for the life of the building in which they are installed. The exclusive distributor for the doors in Southern California is DE Doors of South El Monte.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.
A uniquely designed wrench introduced by Metrifast adjusts to fit over 20 different sizes of inch or metric huts and bolts from 3118" - l-3116" or 9mm-20mm across flats.
Multi-Wrench automatically adjusts to the fastener eliminating trial and error methods utilized with conventional wrenches. The uniquely angled gripping surface acts as arachet wrench by eliminating the need to realign the tool after each turn as is necessary with conventional wrenches. The new tool is designed to grip at least 3 sides of the nut or bolt simultaneously without rounding off or damaging the corners of the fastener.
The design ensures that the torque applied to the fastener increases as the turning gets rougher, even on badly damaged or rusted bolts that foil ordinary socket wrenches.
Made of chrome plated steel with polished heads, the tool measures 8Yz" long, and is available from Metrifast, 5l S. Denton Ave., New Hyde Park, NY I1040, $5.98 postpaid.
WRITE: Thc Merchant Magazine, 4500 Campus Dr., suite 476, Ncwport Beach. Ca. 92660.
New, economical Snip 'n Twist green or white plastic covered steel wire made by Tie Easy, Inc. allows the user to dispense and cut the proper amount of tie needed for any bagging, tying or bundling job in the home, garage, workshop and garden.
Available in 100'rolls on a blister pack dispenser card with built-in stainless steel Fail-Safe cutter, it is packaged with full color display cards.
WRITE: The Merchant Magazinc, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.
February,1977
The Pet-Eze Co. has developed a unique pet door panel for sliding glass doors, enabling pets to enter and exit a dwelling without assistance.
The attractive panel is constructed of sturdy aluminum and tempered safety glass and contains an internal lock for security. A magnetized pet entry flap provides insect and weather protection.
It is easily inserted into the existing track of a sliding door and is then affixed to the frame. The sliding glass door then closes and locks into the panel. No structural modification of the sliding door is required.
WRITE: The Merchant Magazinc, 4500. Campus Dr., suitc 476, N-wport Beach. Ca. 92650.
RainSoft Water purifiers filter bacteria and other pollutants from home water systems with a CP-2 cylindrical unit which installs under a kitchen or bathroom sink. In addition to filterine bacterial elements, it also r"rnou.i dirt, algae, sand, rust and sediment rrom water.
To improve the taste, color and odor of water, the CP-2 utilizes activated carbon particles. On the avera1e, one water purifier cartridge purifies
approximately 1,000 gallons of water before it requires changing.
No tools are needed to replace the filter cartridge or activated carbon in the unit. Simply unscrew the three sections, and replace both filter and carbon particles. Model CP-2 measures 19" tall when fully assembled, and operates at a flow rate of ll8 to ll4 gallons per minute depending on pressure.
WRITE: The Mcrchant Magazine, 4500 Campus Dr., suite 476, Ncwport Bcach, Ca.92660.
A new security device to protect home, life and property in homes, apartments and motels is from LatchGard div. Air-Flo Co.,Inc. For security, the vinyl-coated aircraft cable is placed over the inside door knob. The cable is anchored to the door studding with a 3" lag bolt. The simple, ingenious device resists cutting devices.
WRITE: The Merchant Magazinc, 4500 Campus Dr., suite 476, Ncwport Beach. Ca.92660.
A newly-designed electric eye sink control called Aquatron can be used even to convert already-installed sinks to automated operation. It is a complete system.
Aquatron saves time, labor, water and energy costs, perfect for public rest rooms, fits any sink.
Water flows automatically when hands interrupt the electric eye beam, water stops when hands are removed from the sink.
The unit can be used for new construction, when remodeling, or for converting existing sinks. Can be operated for half a year on the cost of less than the price of one pack of cigarettes.
It features preset water temperature and adjustable pressure regulation when used in conjunction with hot/ cold mixing valve. The new design is completely unaffected by sunlight or room lights. All-solid-state design insures reliability. no lamp bulbs to burn out and require replacement. It uses safe 12 volt dc power level.
WRITE: The Merchant Magazinc, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.
In addition to providing the normal distribution tunctions of salesmen service calls. war€housing, trucking, credit and cataloging, PGL goes a t€w steps furtherin the area of providing the following: eADVERTTSTNG
o
An expanded and complete line of new plant hangers and accessories is from Stanley Hardware. Over 50 different plant hanger items, finishes and free take-home plant care brochures from the Stanley Plant Idea Centers in hardware outlets are available.
Some of the new items include: "Hang-A-Plant," a plant hanger which .converts up to 8" diameter pots into decorative plant hangers in minutes in a kit which has four 8" lengths of decorative chain. "C" hook connector and metal saddle are available in black and brass finishes with step-bystep assembly instructions on back of card. Adjustable plant hanger (CD 729)
The Merchant Magazine priced at $2.79 and $2.99, depending on finish.
Another new item that creates a greenhouse atmosphere is the Plant Hanger Track (V7 3 I ) an adjustable plant hanging system that allows for variation in decorating with plants. Four swivel hooks slide to desired position on a ceiling-mounted track for rotation of plants towards the light. White finish is designed to blend with ceiling. Four-color packaging illustrates decorative effects, contains instructions for installation and free pamphlet inside guides you to decorating with the plant hanger track. Additional new items include decorative ceiling hooks, rotating ceiling hooks, plant swivel attachments, decorative chain kit and chain extenders, universal plant hooks, with and without swivels, for use on drapery rods, rain gutters, overhead plant swivels, and "S" hooks, decorative brackets and swivel ceiling hooks and a plant shelving system, an alternative to hanging plants.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.
A cash-back, major hammer promotion, with everybody cashing ir, is by Stanley Tools.
To help wholesalers and retailers price these hammers promotionally to consumers, Stanley is of fering a 5% discount on orders placed February through April 30, 1977. For the consumer, Stanley will refund $1.63 when the customer buys either of these hammers with the special offer sleeves, mails the sleeve along with cash register receipt to Stanley. A check for $1.50 plus 13 cents to cover the mail-in postable will be sent to the consumer with a free bonus plan sent along with the check.
Four fast moving hammers that are priced for d-i-yers or pros include features found on top of the line hammers, like Stanley's exclusive Rim-Tempered face that minimizes chipping of critical areas providing greater safety for the user. All steel chrome-plated tubular steel handled
H1-ll2 and Hl-112A (ripping claw) hammers have contoured vinyl grips. For consumers who prefer fiberglass handled hammers, the 52-416 and 52516 have the exclusive tapered assembly that eliminates the possibility of the head flying off.
WRITE: The Merchanr Magazine, 4500 Campus Dr., suite 476, N-wport Beach. Ca.92660.
Omni Flow Controls are compact, easily installed devices for faucets and shower heads that conserve water and can reduce water and associated utility costs at least 20%.
It limits the amount of water to a flow rate of 3 gallons per minute for showers and 2 gallons per minute for faucets. Normal flow is up to 8 gallons per minute.
It produces a laminar stream of water which looks sparkling clear and clean. The water feels softer, is splash-free and is quieter than an aerator flow. The unit is thc only one that meets newly established standards for shower head flow control.
WRITE: The Merchant Magazine, 4500 Campus Dr.. suite 476, Newport Beach. Ca. 92660.
A new option feature has been added to the Bel-Air Combination, Plaza, Mo-Bel-Air Units and other combination doors in their line: extra special weather stripping for extra protection from problem conditions.
This new weather strip protects you from unwanted dust, water, and wind. The stripping is neatly encased at the bottom of each sash unit to provide a higher degree of protection.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
New packaging will help the Classic Brass Div. of the Crane Company to sell its decorative plumbing fixtures through retail outlets, claims president Leonard Sudman.
The solid-brass plumbing fixtures
For more informatlon on New Products and N€w Litorature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mentlon issu€ date and page numb€r so w€ can proc€ss your requ6st fasterl Many thanksl
come in 13 styles and 13 finishes, including black marble, white marble, smoke, tiger eye and silver ermine.
The products will now be packaged in two-color corrugated containers designed and produced by United Container and Display Co., Los Angeles. Silk-screen-printed brown stripes on a white background cover the entire box. A die-cut door in the top can quickly be removed by the dealer to convert the container into a display. A clear acetate window covers the opening to protect the contents.
The fixture is held in place by a die-cut insert. Fittings are packaged beneath the insert.
There will be no increase in wholesale prices of the products, Sudman said.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.
The Broyhill Co. has a new line of motorless sprayers as well as power washer. The lawn and garden sprayers have wheel mounted ground driven squeeze pumps that operate as the unit is towed or pushed.
Units can be equipped with a handle for push operation or a tongue for towing behind a garden tractor or riding mower. A uniform 3' spray width is provided by four nozzles and two pumps driven by dual 10" wheels.
The rust and corrosion resistant 5 gal. plastic container is simply lifted in or out of the carrier frame for easy filling and cleaning.
Suction hose assembly includes a shut-off valve and a garden hose thread fitting for simple connection to the container. List $109.50.
The new power washers utilize
Square Cookers, snapwagon and Tabletop Gas Grills were all at Structo's display booth at the recent Winter Housewares Show.
The Square Cookers, featuring a 350 sq. in. cooking surface, are constructed of 20 gauge steel, in both gas and charcoal models. They have a five-position, level adjusted, removable firepan and five fully adjustable vents. Compactly packaged and easily assembled, they are built strong with a super-rigid aluminum leg structure. Suggested retail price, $44.95.
The Snapwagon's grills feature an adjustable charcoal fire pan with six separate heat settings and a large heattempered glass in the oven door. The top model in the line also features a chrome-plated grid that automatically
household electricity and garden hose water supply. The variable pattern spray wand changes from high pressure rinse to soap cycle injection with a twist of the nozzle.
Built-in holder for liquid detergent or wax containers carries different size jugs including standard round and rectangular shapes up to 2Yz gal. Washer body and cover is custom molded from sturdy rust and corrosion resistant polyethylene. Units are compact and portable with 10" wheels for easy mobility. These new Power Washers are available n lY2, 2, 3, gal per minute up to 550 psi., and 2, 4 gaI. per minute up to 1000 psi. Prices start at $269.50.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.
moves forward when the oven door is opened making food easier to tend. Suggested retail price $34.14.
The Tabletop Gas Grill (model #7960 - suggested retail price S64.50) allows hookup of a 1 lb. propane fuel tank (not included) directly to its regulator. For easy portability and storage, the tank and regulator can be stored inside the grill, which features a 160 sq. in. cooking grid, a 12 3/a" x 3" stainless steel burner and chrome-plated steel folding legs. The casing is of durable, rustproof cast aluminum and has a removable toP cover and features cool phenolic handles for easy portability. Heatradiating permanent volcanic rock is included with each grill.
WRITE: The Merchant Magazinc, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.
"Perfect Mate',' a sliding patio storm door, installs over (or mated to) an existing patio door.
Gerkin Co. officials state it will orovide an additional 60 cu. ft. of insulating dead air space between a present patio door and the outside elements.
Tests on the door also showed that it greatly reduces drafts, noise, condensation and frost problems, all long-time problems of patio doors.
its construction offers a luxurious look and feel to make it ideal for livingroom, dining-room, and bedroom areas.
Fifteen high lustre colors include eleven "naturals" that are ideal for today's natural decorating schemes. They are: Coffee Bean, Pecan, Cinnamon Stick, Wild Rice, Iced Tea, Dried Wheat, Blonde, Copper Cream, Red Lacquer, Lamb's Wool, Golden Harvest, Green Ice, Willow, Flagstone, and Blue Glen.
Available in l2' width, Exton has a suggested retail price of $7.95/sq. yd.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.
One of the most adaptable of all species, alder, has become a handsome panel product called Alderwall. It is a hardwood with a particularly soft, warm look that fulfills all the qualities and capabilities expected with a natural wood product.
and install, and adapts equally well to horizontal, vertical or diagonal application.
After removing existing trim, the bronze-tone aluminum frame is fixed to the outer wall, over the present opening. Pre-assembled bronze-tone sliding panels (with tempered glass) easily install into the double-weatherstripped frame.
WRITE: The Merchant Magazine. 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.
"Exton" - a low-profile saxony plush carpet made of IOO% lonestaple nylon with a jute secondary back - has just been introduced by Armstrong; it is expected to be approved under FHA-UM44C, Class II-A, Class l.
An autoclave heat-setting process locks the twist in plied yarns to minimize unraveling of tufts under traffic.
Exton has exceptional softness as well as good resistance to abrasion;
Simpson Building Supply Co. offers Alderwall in Washington, California and Alaska, supplying the panels for application in offices, commercial buildings and residences.
Alderwall adds a dimension of quality that prefinished panels can't match. It is far more durable than most popular softwoods, accepts color and stain gracefully, is easy to handle
The panels are t&g reversible, with a smooth face on one side, resawn on the reverse. Lengths are end matched. The panels are 112" thick, and come in nominal widths from 3" to 6". and in random lengths from I' to 8'. Alderwall is packaged in protective 8' cartons containing approximately 30 sq. ft. of surface coverage.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476. NEwport Beach. Ca. 92660.
New to their sales force at PSF, lnc. in Sacramento, Ca., is Jerry Wilcox, according to Bob Bonner.
A well-known veteran lumberman, Wilcox has worked for Tahoe Timber. Dant Forest Products and the former R. F. Nikkel div. of DiGiorgio Corp. He most recently was employed by Rocklin Forest Products of Roseville, Ca.
The .1976-77 Distribution Directory of North American Wholesale Lumber Association is now being distributed to members and interested forest products companies.
This annual "Who's Who" of forest products marketing is updated each year and distributed to over 5,000 offices throughout the U.S. and Canada. The 72-page book lists each of the 530 member firms alphabetically, by market penetration and describes their products and services. Key personnel and communication information is also provided.
Postpaid copies are available at $5
through the NAWLA Western Office, 6l I Terminal Sales Building, Portland, Or.97205.
(Continued from page 13)
larity, but the merchandise mix must include basic tools, hardware and other home nraintenance supplies.
One of the major problems home centers confront is space, even the largest ones find it at a premium. For most, it means that large, bulky, space-consuming, lunrber/building products must be selected carefully: only the fastest moving items are disolaved on the sales floor. And they -should follow the "modular merchandising" concept of putting related items together.
Some building materials centers put covered outdoor sales areas to good use. This means customers can make their purchases, pay for them at a ehe.ckout located in the outside area and llo'ad the merchandise conveniently ihto their cars.
RE-EtECTED chairman of the American Lumber Standards Committee at the annual meeting was John Kelly, of Wood Markets, Inc., Arcata, Ca. The meeting was held in Bloomington, Mn.
This has .been but a brief look at what it takes .to get into consunteroriented, home improvement center retailing. The specifics would fill volumes. The National Retail Hardware Association and its 24 affiliated state and regionil hardware associations in the U.S. are well prepared to answer your questions and to provide you with modernization and merchandising tips and techniques.
ate full service wholesolers os well os being monufocturers ond soles ogents for Sound Studs."
(Continued from page 32 )
son for what success we have had, and complete milling facilities and devotion to service has added to our growth," Vince Besinque observes.
On the hardwood side. the company carries many species, including, oak, ash, birch, hackberry, poplar, elm, maple, walnut, and alder. Additionally, they import mahogany from the Philippines, teak from Thailand, meranti from Malaysia and walnut from Nicaragua. BurnieBoard hardboard is brought in from Australia.
Some of their specialty items are meranti jams, furniture-dimension in both hardwood and softwood and veneers from the Fiji Islands. As with all their buying, "it is from the best producers we can find, not the cheapest," says Vince Besinque.
Softwood is sold and inventoried in both upper grades and common grades. Lumber Sales sells carloads and lcl construction lumber to retail yards and in export to Australia.
The new company has added two additional stockholders as board members and officers, These are Don Moreland, vice-president and Jack Havens, secretary.
The important post of controller is held by Carl Patterson, recently retired as Colonel, United States Air Force. Charlie Wilson is the chief hardwood buyer and Lloyd Webb the softwood buyer. Director of communications is that renowned,operator Gail Morford. Grace Stein, Evelyn Steed and Martha Scott run the computers.
As to future growth, top management remains mum, but if the past is any indiction, we won't be too surprised to see another shingle hung on the corporate board beforel much more time passes.
These days, folks who think they don't need to know what's happening, don't know wh,at hit 'em when it happens. As never before, the best investment you can make in your business life is in knowledge, news, and all the other useful kinds of information you'll find in issues of The Merchant Magazine.
(Continued from page !8 )
30 feet and the outer layer of bark, by annual additions from within, gradually becomes a thick. soft mass.
The first stripping of the cork takes place when the trees are from l5 to 20 years old. Subsequently the bark is removed every 8 or l0 years.
The tree continues to live and thrive under the operations for 150 years and upwards, the quality of the cork improving with each stripping.
A third species explained is:
Growing in British Guiana and the West Indies. this wood is very strong and hard, and the heartwood is resistant to worms and decay. For this reason it is used as piling in the construction of docks, in shipbuilding, and for flooring.
The logs must be sawn with care. Immediately after the saw has entered the log and air is admitted, the log may split apart with a loud explosion.
News of People Product Displays
"*3H":ajl"tsewares,
Insights into Industry Trends
Special Series on Hardwood
Advertising Hints
Special Full Page: "News Briefs"
And much, much more: New Products section, New Literature,a Calendar of coming events, a handy Buyer's Guide that has been called "the telephone book of the industry in the West," and our special "Personals" section that is the industry clearing house on who is doing what, going where, being promoted, you name it.
Cost is modest, indeed. Only 42( a month at the bargain rate of g5 per year. A two-year subscription at $8 means you pay only 331 per issue. And the BARGAIN BIGGIE is a three-year subscription. . just 3I I per issue. At these prices you can't afford not to subscribe to The Merchant. Just use the handy coupon below to send in your subscription today.
Many people are allergic to this wood. Those working with it must be careful of splinters. which have a poisonous effect.
CACAO ( Theo bromo cocao )
This tree is the source of the chocolate we eat and drink. Native to Southern Mexico and Central America, it is small (16-25 feet) and produces pink flowers. The seed pods, each containing 5-12 seeds or more, grow on the trunk.
Columbus was first to find the bean, however Cottez brought it to Mexico. The drink was confined to the wealthy. And the seeds were used as money, a substitute for small coins as late as 192O.
Contains oil used in making ointments. Early Mexicans believed if a person drank chocolate for breakfast, the bite <if a poisonous snake would not be fatal to him.
Lest there be too many words and not enough woods, we limited ourselves to these four, but many of the rare and unusual samples have great lore to accompany them. From timeto-time we plan to change the "stories".
I I ARD TIMES are ahead for the I I state's consumers, according to C. R. Bratten of the California Forest Protective Association, but the long term outlook is optimistic, he told a North American Wholesale Lumber Association regional meeting recently in Redding.
He attributed the expected hard times "to an alliance between the environmental movement and the prevailing authoritarian attitude that favors power conc.entrated in governmental authority.. The ability of timber owners to control and cut their own lands was central to his speech.
Pete Niebling, Western manager of NAWLA, presented their forecast of housing starts, the lumber industry's 1977 performance and detailed the services of the orsanization.
National Forest Products Week. October 17-23,was highlighted in the Redding, Ca., area by a joint meeting of the Shasta Cascade Hoo-Hoo Club and the Redding Trade Club. Over 360 lumbermen were in attendance.
The Redding Trade Club selects a citizen of the month for each of their monthly meetings. The Hoo Hoo members narne a lumberman of the year for the October meeting. This year ;that person is Earl Nordtvedt, president of Northwood Lumber Co. of Redding.
Earl was born in Bellingham, Wa. and is a graduate of the University of Washington. Additional education was obtained at Whitman, Princeton and Northwestern Universities.
He started in lumber in 1946 in Portland, spending five years before two years in the Navy in the Korean War. He is a Lieutenant in the U.S. Naval Reserve.
After Korea, back to lumber in Seattle, Washington and Portland, as a buyer and sales manager. In 1965 he moved to Redding as sales manager for wholesale lumber firms for four vears before starting his own comiany.
ENVIRONMENTAL questions got a good going over at meeting by (top
Weston, Pete Niebling,
I has always intrigued those of us who have spent our lives in the lumber business. and it has seemed to me that some sort of a display of the woods of the world would be interesting and informative to our customers and friends.
This concept has led to a new lobby display at Frost Hardwood with sample cases showing "IUoods from our Collection of 2000 species 'i It is being well received.
Several years ago I started collecting wood samples, and the domestic and imported species that we handle regularly were no problem, of course, because we could simply take them out of stock. But as the collection grew, we had to go afield for samples. Incidentally, the standard sample size is | 12" - 3" x 6".
Then I discovered the International Wood Collectors Society, a unique and low-keyed group of woodlovers from all walks of life; botanists, woodcarvers,profession al wood-workersB tc., from all over the world. Through this group I continued to add to the collection. For those interested, I urge that you join - it's fun*
*Contact llilliam G. Cookman, 3155 Edsel Dr., Trenton, Mi. 48 183.
its 65th year, the firm continues to add to its remarkable collection.
Through the Wood Collectors Society I came to know R. L. Robacker of Newfoundland, Pa., a dedicated wood specimen collector for over 40 years, and through this friendship acquired his lifelong collection of samples. All are beautifully identified with steel stencil stamps and cross-referenced on 3" x 5" cards.
But before Bob Robacker would sell me his collection of over 2000 specimens he insisted that I visit him in the beautiful Pocono Mountains of Eastern Pennsylvania to personally approve the collection. My wife and I had a delightful trip to that part of the country after an NHLA convention in the fall. The forest was radiant with color.
At first I thought we would try to display all the samples, but then I realized that except for the large
number, the display would be quite uninteresting. There are over 16 samples of hickory all very similar in appearance (in North America there are l6 species and 20 varieties of hickory).
So then it was decided to show a selection of the woods and to try to tell the story of a few of the most interesting.
We divided the display into two groups-some 40 woods commonly used in the United States by industryl ie, the oaks, ash, birch, walnut, Philippine mahogany, genuine mahogany, etc., as well as the softwoods:Douglas fir, hemlock, sugar and Ponderosa pine, Sitka spruce, redwood, etc. (see mounted display on right in accompanying photo).
The second group are the rare and unusual woods, some 66 samples selected for their uniqueness, such as East Indian rosewood, poison ivy, coconut, tulipwood, Queensland walnut, koa, lacewood, purpleheart, and camphorwood: not necessarily woods of commerce. In several instances we have included a description to accompany the sample, such as:
The Royal Wood of the Zulus, often called rarer than diamonds and almost lmpossible to obtain.
It may be cut only by the Chief of the Zulu tribe and his sons. When a chiefs son is able to fell a tree and fashion a spear from the wood, he is considered to have reached manhood. Any other member of the tribe who cuts or possesses the wood is subject to death.
Grown in Rhodesia, Transvall, and Natal.
The wood is easily worked, takes a fine polish, but due to its scarcity is more of a museum piece than an article of commerce.
This evergreen oak, principally cultivated in Spain and Portugal, provides the world with its supply of cork for forming bungs and bottle stoppers.
The tree reaches a height of
(Please turn to page 46)
Over 2000 species of woods from all over the world make up an outstanding lobby display at Frost Hardwood now in
Gentlemen: Your recent thought provoking editorial titled "Conserving Another Resource" (see Oct. p. 6) is an idea that we in the building material business might well heed. Not only is the business community helping to pick up the extra tab on the differences in the tax that would be collected if these areas were productive but this degenerative process of our community does nothing to improve our future growth.
The realities of a legitimate profit on the sale of our products should spur some of us on.
We have sent copies of your editorial to the leaders in our community. Who knows what you may have started?
Sincerely,
Wayne E. Gibson General Manager Chandler Lumber Co.781'l Yan Nuys Blvd. Van Nuys, Ca.9l4O7
Dear Dave.
A quick response to your January editorial on postal service.
I couldn't agree with you more on the problem. I guess the best way I can answer the crux of the problem is that AT&T (private industry) has created a condition that you can call New York at a third less cost than twenty years ago. The U. S. Postal Service (a government agency) now costs approximately four times as much to mail a letter to New York as it did twenty years ago.
Sincerely,
Darrell Robinson Presid ent Sunrise Forest Products Co. P.O. Box 25060 Portland, Or.97225
and operator, I agree with your editorial, both in the facts and in your desire to call to the public's attention the deplorable condition of our postal service.
There are so many very serious principles in our nation that seem to have gone awry that we fear for the continued prosperity and leadership of our country as a nation.
Hop to it, and more power to you.
Yours truly,
Edwin Chambers, Jr. President Industrial Lumber Products, Inc. 1524 Center St. Tacoma. Wa.98401
Dear Dave:
Dear Dave:
My reaction on your editorial on the sad state of our Postal Service [is that] we have not had quite that same problem up here, and our company relationship with said service has been satisfactory.
However. as a small business owner
The topic of your editorial in the January 1977 issue is one that should be of great concern to everyone. Contrary to the apparent belief of the bureaucrats, incompetence is not a virtue.
If the Post Office were operated as a profit seeking company and had to rely upon revenue generated and satisfied customers, they would rapidly be out of business.
(Continue to Page 51 )
451 a word, min. 25 words (25 words = $l 1.25). Phone number counts as one word. Ads with border $2.00 extra. Headline or centered type $2.50 extra. Box numbered ads are $2.50 extra. Names of advertisers using a box number cannot be released. Address all
IMPORT SALESMAN. Excellent opportunity in sales for person having knowledge and experience in domestic or foreign plywood and lumber. For more intbt'mation contact Dick Osmundson, Atkins Kroll & Co., San Francisco, (415) 781-0318.
Distributor and remanufacturer is seeking aggressive individuals to learn all phases of lumber processing which would lead to a sales position with a progressive sales and remanufacturing team. South Bay Redwood Co. Call Ron Lewman or Jim Frodsham (714) 637-5350 or (213) 860-7't91.
FORKLIFT DRIVER for an 18.000 lb. machine. Must have heavy experience in lumber yard. Know species, sizes and tallies. Five-day work week. See Gerrit Vos, 10742 Los Alamitos Blvd., Barr Lumber Co. Our 76th yeat.
WELL ESTABLISHED and well flnanced Portland wholesale lumber firm is in the market tbr a So. Ca. representative with good mill and customer connections. Will negotiate percentage of profit. Write Box I10. c/o Tlto Mer,'hent Veorzine
MANAGER, IRVINE SALES OFFICE - we need an aggressive experienced lumberman to manager and sell for newly opened sales office located close to Orange County airport. We expect to expand this office with the right personnel. We have 250M' per day of our own production plus outside mill following. Salary, bonus, car, medical and life insurance plus profit sharing. Brazier Lumber Co. Contact Roger O'Neal or John Brazier. (800) 4264190.
(Continued from page 50)
Anyone in our business could write a book on the number of times that we have not received mill offering lists, invoices, and receivables because they are delayed or lost in the mail, as well as numerous other instances that cost thousands of dollars annually. Unfortunately, with the present postal system, there is no recourse to recover the losses due to their incompetence.
As always, I find youreditorialpage to be enlightening and educational. Keep up the good work!
Mark Lofland Capital Lumber CompanyP.O. Box 5989
Orange, Ca.92666
RIAL salcs position lvailabl. tbr experienced lumberman. Must have r tbllowing and mill contacts. Our plant has tull reman. tacilities. Salary open. Plus tiinces. Call Jeff Lvnn at Far Wesl 'ir Sales (714) 842-6681.
Excellent opportunity tbr qualified aggressive experienced sales people. Heavy to industrial salesandsome lrge retail accounts. Salary plus an ercellent commission program. Auto and expenses t'urnished. Must have a proven sales record. Summit Wood Products, Doug Gendron, sls. mgr. (213) s53-4713.
LUMBER SALES PERSON
Distributor and remanufacturer of redwood and cedar products is seeking multi-specie sales person to call on retail and industrial accounts. Must be well qualified in all areas of sales both out of warehouse and direct mill sales. South Bay Redwood Co. Call Ron Lewman or Jim Frodsham (7 14) 637-5350 or (213) 860-7791.
UNUSUAL opportunity lbr an experienced salesperson to work with a team of solid professionals at a major wholesale firm handling rail, cargo and t&t shipments. Good benefits plus excellent compensation commensurate with experience. Write Box 231. c/o The Merchant Mag:lz ine
replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca.92660. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is tl;.e 22nd of the {nonth.
Move your product half rvay to market using 150,000 rail rate; large warehouse and equipmcnt available at very low cost. Experienced sales tbrce available il you rvish. Warehouse Supply, Box 22372, Denvcr. Co. 80222.
COMPLETE LUMBER YARD/ bldg. materials dealer in large central Calif. agricuf tural community ! Established 5 0 yrs. ! Many good accounts. Located on 3 acres rv/ prime hwy. frontage. EXCELLENT rret shown. Asking $155K. P.O. Box 91916, L.A.. Ca. 90009.
SERVICES OFFERED
LUMBER HAULING
c-Q TRUCKTNG rNC. (213) 638785 I , 5 501 East Century Blvd., nwood. Ca.90262.
FOR SALE - lumber truck & trailer1969 GMC, engine 318 Detroit 8V7 1N. Transmission 5 and 4. Flatbed with roller. Trailer, l8'utility flatbed with roller, 2 axle - $18,500. Phone (213) 59644?5, (714) 527-2285, l0'142 Los Alamitos Blvd., our 76th year. Contact Gerrit Vos.
illililrilNilililililil1t LOS ANGELES AREA qffilililililililtltrtitLll
LUMSER AIIO PTYIYOOD
Abitibi
Al Peirce Company
All Coasi Forest Producls .
American F0rest Producrs (Rialto)
American Forest Producis (Ceilitos)
American Foresl Ptoducts (Van Nuys)
American Hardwood Co.
American Lumber Species, Inc.
Irush lndustrial LumberCo.,oiv.
Burns Lumber Co.
Caoital Lumber Co.
Connor Lumbsr Sales
Coos Head Lumber & Plywood
CrownPlvwoodCo......
0avidson Plywood and Lumber Co.
ooolev Rsdwood Lumber C0.............
Eel Rivsr Sales.
Esslev& Son,0. C.
Far West Fir Sales . (2131 629-5206 ;ir&Pine LumberCo.
Fountain Lumber Co., Ed,
Frcmont Foresi Products , .
Ths GF Companv.
Galleher flardwood Co. ,..
Georoia.Pacitic Corp. { Lumbet}
Groriia-Pacilic Corp. (Plywoodl
Georqia.Pacific corp.
Globe lntetnational
Hioh Sierra Lumber Sales
Hill Lumber Co., l\4ax
Huft Lumber Co.
Huohes Lumber Sales Co. {213) 245-5553 &
Hu-nterWoodworks (213) 83556i1,
Inland Lumber Co. (714) 877-200,| &
lnland Lumber Co.
Lane-Stanton Vance LumberCo.,........,
Larrv Larson Lumber Co.. .(714) 821'8100
Louisiana.Pacitic CorD. ......
Lumber 0ivision ol 0avidson Plywood (213) 549-3080 (213) 775'8029
Marquan-Wolte Lumber Co. (213) 625 1494
Newoonlnrcrnational............. (213) 971-3364
BUI LDIIIIG MATERIAI,S-PAINT-HABDWAR E-€TC. sAsH-000Rs-wrilDows-M0 uL0 llrG s
American Forest Products Corp. headquarters
American Lumber Species, Inc.
Eel.Air Door Co. .......
Butler.Johnson Corp.
Caryed Doors, Inc. ,. .. ,......
Forsyth Hardwood Co.
Georgia-Pacific Corp. ....,......
Higgins :-umber Co., J.E.
Lamon Lumber Co. ....,....
MacBeath Hardwood
Pilific Lumber Co.
Paramino Lumber Co.
Rolando Lumber Co., Inc. ...,,..
Srlmarco International (AFPC)
Wendling Narhan Co. ..
Vallsy Products Co.
WoodMarkets,lnc.....
TREATED TUMBER-POtES
Koppers Co., Inc.........
Mccormick& BaxterCreosotingCo.
Wsndling-Nathan Co.
SPECIAT SERVICES-TRANSPORTATION
SPECIAT SERVICES AiID TRAIISPORTATION
(415) 3S2.7880 California Lumber Inryection Seryice
.(415) 391-468i CasellaTransoonationCo.
i+tS) +Zt,eOgO Larry Stidham Trucking Co. NORTH EFN CAL lFORN lA ilIhilililil.ililrrililtililrilrtililililililtrrl
Lumber Co., Fred C.
Mission FenceSupplyCo... .. ..
Beid & Wright Lumber Co.
Simpson Building Supply Co. .....
Simpson Timber Co.
Teoma LumberSales..lnc.
Trend Lumber C0...
Twin Harbors Lumber Co. (0F & Rdw.)
ANDERSOl{ Kimbsrly.Clark Corp. Rhinohide mldg., millwork. .
laul Bunyan Lumber Co.
CATPEL LA
Masonit€ W. Lumber oiv. :
CLOVERDALE EowmanLumbersales
Ford Custom Lumber
G&RLumberCo.
Kinton Div. (Bolando Lumberl
Rounds Lumber C0. .....:{707) 4334816
c0R1{titG
uouq urant |tucKlransponarlon
Eel Hiver Sawmills
Holmes Lumber Co.. Fred C.
E'o.lJ.94flfifr"r {Redw'odr
Holmes Lumber Co,, Fred C.
Niesen.Ward Forest Products
FRESit0
American ForestProducts
Eutler-Johnson Corp.
Georgia-Pacific Warehouse
International Forert Producls, Inc.
Pacilic ForestProducts.lnc. -
RIVEBSIDE & ORATIGE COUiITIES AREA
Abiribi
Al Peirce Co..
American Forst Products{Rialto),......
Arthur A. Pozzi Co. .. l.
Baugh,Wm.& Asoc.
qeachwood Forest Products
Cal Custom Mill, Inc.
CalilorniaPacificWholesle,lnc...
Caoital Lumbsr Co.
Cardwell Forest Products
Crown Plvwood Co.
IDEDoors,lnc.....
Eel River Sales.,
ELMER B.WILLIAMS
Elmer B. Williams. 78, former sales manager for Diamond International Lumber Co., Chico, Ca. died January 5,1977.
Born in Memphis, Tn., Sept. 19, 1898, he started his career in the lumber business in the 1920s and in 1933 he moved his family toPlacentia, Ca., where eventually he became Diamond International Lumber Co.'s So. Ca. sales manager.
Mr. Williams attended college at Virginia Military Institute and later attended the University of Tennessee where he was a member of the Sigma Alpha Epsilon fraternity. He was a 2nd lieutenant during World War I and was also a Mason.
Survivors are his widow, Eva; two sons and a sister.
JOHN GIUSTINA
John B. Giustina, retired co-founder of Giustina Bros. Lumber Co., Eugene, Or., died December 26, 1976 in Sherman Oaks, Ca. He was 87.
Born July 1889 in San Vito di Cadore, Italy, Mr. Giustina came to America in 1913, following his two older brothers who had previously immigrated.
The three Giustina brothers bought their first lumber mill in l9l7 in Molalla, Or. ln 1923 they moved to Dexter, Or., opening a mill there and n 1929 opened their mill in Eugene, Or. which is still operated by the Giustina family. John Giustina retired from the lumber business in 1945 and moved to California.
Survivors include his widow, Lucy, a brother and numerous nieces and nephews.
VERN NIELSEN
Vern Nielsen, 71, owner of Hillview Lumber Co., Fremont, Ca. died December 30, 1976. He had also worked at Castro Valley Lumber Co.
A native of lowa, Mr. Nielsen was a past member of the Fraternal Order of Hoo-Hoo and a member of the Fremont Coin Club.
He is survived by his widow, Nan; two daughters, four sisters, a brother, and two grandchildren.
THE FINEST IN PLYWOOD AND PANELING
FOR THE FINEST IN SERVICE CALL:
GLOBE INTERNATIONAL OF CALIF., INC.
Redondo Beach, California 90278
(213) 772-3881, 644-8671
GLOBE INTERNATIONAL OF ARIZONA, INC.
Phoenix, Arizona 85009
(602) 258-4941, 252-5854
GLOBE INTERNATIONAL OF SAN JOSE, !NC.
San Jose. California 95112
(408) 998-3300
You're looking at our new 75,000 square foot warehouse in Redondo Beach (Los Angeles) Ca. You'll benefit from this improvement in our facilities as it means we can do even better in servicing your plywood and paneling needs. Drop by and see us or give us a call. We're at 2477 Manhattan Beach Blvd., Redondo Beach, Ca. 90278. (2131 772-3881 or (213) 644-8671
