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Hunter Woodwork's tradition of quality and service since 1943, has made it one of the nations leading pallet manufacturers.
Call on our experienced sales engineers for help with your pallet, box, skid and cut lumber problems in any of the 50 states.
During our bicentennial year and into the future, Hunter Woodworks willcontinue with this tradition of quality.
HUNTER WOODWORKS, ING.
1235 E. 223 ST., CARSON, CAL|F. 90745
PHONE: (2L3) 775-2544 o (213) 835-5671
Publisher Emeritus A. D. Bell, Jr.
Editor-Publisher David Cutler
Contributing Editor Dwight Curran
Contributing Editor Gage McKinney Advertisinq Troduction Msr, Ms. D. Hamil
Art Director Martha Emery Staff Artist Terry Wilson
Circulation Marsha Kelley
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The Merchant Maqazine serves the members oi the: Aiizona Lumber & Burlders Supplv Assn., Phoenix; Lum- ber Merchlht-.s Assn. of Northern California. Los Altos: Montana Building Material Dealers Assn., Helenai Mo-untain States Lumber Dealers Assn.. Salt Lake City and Denvert Lumber Assn. of 56uthern California. Los Angeles: Western Building Materiol Assn., Olympia. Wa.
THE MERCHANT MAGAZINE is an independent. nnga:ine lor the retail, whole.rale and di.strihution levels o{ the lwnber and huildine nnlerial.s and honre inryirovenrcnt indu.ttr.r' in the l3 l(estern .\loles, co,lrcnlrating on nterchandi.sing, ilnnagenrcnl and acatrate, .faclual ners reporting and inlerprctolion.
Wherever the site, in winter, summer, spring or fall, LAM-LOC Pecky Cedar siding adds extra dimensions of practical beauty. Its insulating efficiency and resistance to decay rivals the characteristics of Redwood,..to economically repel the elements in any climate. The well-distributed peck throughout assures a permanently attractive texture with never a repeat pattern. Fountain's patented LAM-LOC process eliminates any throughholes and specif ied widths and lengths further reduce waste and installation costs. LAM-LOC Pecky Cedar is available through Iocal lumber dealers nationwide. Call or write for full color literature and samples.
Sunbeam Corp. recently told a reporter at the National Housewares Exposition in Chicago. His very favorable reaction to the show was typical of the confidence that the strong housewares mar' ket will continue. Frank Prescott, v.p. sales for Mirro Aluminum Corp., a major manufacturer of housewares, remarks about show sales, "If this is a barometer, it should be an excellent year."
Good news indeed, especially as in even "bad years," housewares sales often seem remarkably recession-resistant. Unlike the sometimes stomach' grabbing peaks and valleys of the wood products business, for example, the sellers of housewares often find that even the down years are not really that bad. As an affordable, low ticket item for most all consumers, housewares are something that consumers often see as necessities. Many people buy housewares as a gift. Current interest in saving energy has promoted many additional sales of related energy saving devices. Additionally, the manufacturers have done an outstanding job of sustaining consumer interest by bringing a constant flow of attractive consumer-oriented
new products into the marketplace.
Given such a background, it seems strange to us that some lumber and building material retailers, who have broadened their inventory, still shy away from housewares. Surely they are reasonably related to the basic business; much more so than some of the products we've seen in retail stores, ladies silk stockings, motor oil and phonograph records coming to mind.
Unlike some inventory-broadening departures into new areas of selling, housewares can be taken a step at a time, as little or as much as desired. The investment to get into housewares can often be held to a surprisingly low figure by working with established wholesalers. We know cases where a tentative beginning with a small shelf along one wall ended with housewares filling the entire front half of the showroom, including all the window space, for one retailer.
For retailers with a few unfilled or unproductive square feet of display space (and don't tell us you don't have any of either) we urge you to give housewares a fair trial. There couldn't be a better time than now.
Many of the experts in merchundising stress that there are no hard and fast fixed rules to display,signing and other merchandising techniques. Don't he afraid to expeiment. The isk is not all that great and you might dis' cover a new and very profitable way to use those under-producing square feet.
The greatest merchandiser in the world is not going to be worth a hoot if it is understocked, dirty, cluttered or hidden away in a dark corner. Make certain all merchandise is in its proper place in a display, customers are notoriously lax in putting items back where they found them. Be certain your clerks appreciate the importance of maintaining displays and merchandisers.
Got a grubby looking post holding up your roof in a display area? Take a telephone cable spool, cut and place around the pole, then paint. Put merchandise on the "table top" that results as well as around the base. Result: one eyesore eliminated, one new display area creoted.
Giftware inventory can do double duty as decor in a giftware department. Take a carefully selected sampling of what you feel to be the hottest items and place them on walls, end caps and any other place appropriate. Don't forget price tags so customers will realize the decor is for sale.
Before you put housewares on the shelves, use some foil, self adhesive vinyls or fresh paint to cover the vertical backdrop from which the shelves hang. A small point, but appreciated by shoppers. They might not mention it specifically, but it all makes an impression.
Take advantage of your clerk's on-the-sales-floor experience and offer prizes for the best display, merchandising and decor ideas. An in-store contest has the additional advantage of letting your employees know you are interested in them. Plus you get the benefit of their thinking.
Use the end of one of the gondolas as a "Get Ready for Spring Odds & Ends" display. Include a sampling of small safety, repair, remodeling and fastening items. Use a light touch in the decorating. Include some artiftcial grass and plastic flowers to get across the point. Make it fun.
Hand tools lend themselves to midsummer clearance sales. Use an end cap display with pegboard to show off saws, hammers, tool boxgs and similar tools. Be certain each item is priced. If you include power tools, it is best to secure them to the display to prevent shoplifting.
Use some of that left-over Christmas snow to make a winter display that can include items from inventory such as snow shovels, popcor4 poppers, insulation items and anything else you can conjure up to include. Stack the snow shovels some up, some down, to save space.
Guarantees are especially important in today's world of consumer activism. Take a positive approach and securely tape the manufacturer's guarantee to each item. Mention the guarantee in your ads and in any surrounding graphic materials at the display itself.
Now that your customers are re' covering from the post-Chistmas blues (from lack of green) plan to hold a "Kitchen Carnival" to get ready for summer and all the outdoor use housewares. Ilarm weather activities are not as far off as it might seem today.
Old wooden crates, either painted a bright "new" color or left unpainted, can be used to display housewares and gift items. Stand several crates on end in a grouping. Fill insides and top with merchandise and put more around the base of the crate. Create a special decorator-look corner in the store or an underproductive area of the store.
If you're not into crafts, experiment with a candlemaking supplies minidepartment. All it need occupy is the space on the end of one gondola. Include some ftnished samples, a stock of wax as well as the kits themselves. If itb new for the store, put a prominent sign on it to let the customers know you have something different.
Expensive locksets and other topof-theJine decorator-hardware can be effectively displayed on tables draped with cloth of a mutd colorand topped by glass. Include at least one chair for the foot weary shopper. That iust might get his attention to the product when nothing else will.
If you have a number of drawers holding your stock of fasteners or similar merchandise, see if you can make it easier for the customer by using color coded cards on the front of 'the, dpawels. Give tthe keyito\theicode on another larger card prominently displayed nearby.
Take a representative sampling of all the mailboxes in your inventory and mount them on actual siding. Cut an inverted V and top with moulding to give an impression of a roofline. Label each mailbox as to price, fea' tures, etc. Place additional stock below the display.
Different kinds of hardware cloth, chicken wire and related screen products can be ganged together on a board, labelled and then surrounded by picture moulding to produce an informative wall display. A cautionary sign can be added to keep some klutz who can't keep his hand off the sharp wire from cutting his hand.
Some of the best hardware merchandisers arqund are manufacturerfumished and are part and parcel of taking on a certain line. Study those available carefully before signing on with one company rather thananother. Sometimes a strong, effective merchandiser can mean the difference between a profitable and anon-profttable line.
The ever present threat of shoplifting in displaying high value items can be lessened by displaying them in a locked, glass fronted case. Include a fairly large note that explains a clerk will be happy to open the case and show the product.
Set up a distinct area on one gondola for a portable lighting section. Include items such as lanterns, flashlights, and emergency flasher units. Special batteries to operate the devices as well as extra bulbs can also be included.
How-to advice on plumbing, especially faucets and handles, can be effectively presented by mounting the actual materiols on a peg board behind the bins. Mount the pieces in an "exploded view" concept, showing how parts fit into or connect with each other. Add any printed literature applying next to the mateials as addi tio nal exp hnation.
When the National Retail Hardware Assn. sets cne of their major promotions, talk to your local mayor to see if he can be induced; to declare that time as Hardware-Housewares Week. Coordinate with other merchants so that local polititians realize there is broad supports from local merchants for such a proclamation.
Down to earth, practical hints, tips, suggestions and ideas you can use today to become a better merchandiser of hardwares and housewares. .and wonder of wonders, implementing most of them won't cost an arm and a leg.
If you have a hardware or housewares display stuck into a comer that looks cramped, put up two or more rows of self-adhesive minored ghss to gwe a more spacious feel. Minors conectly positioned can work miracles in lending an impression of space.
When displaying l0 different kinds of hammers, for instance, put them one above the other in two vertical rows so the customer can easily see your entire range while standing in one spot. Avoid displaying related items like this in one horizontal row as it forces the customer to walk along the display and makes price, quality and style decisions more difficult.
Use grass matting under hardware items that have an outdoor usage. That "summertime look" of the grass can be plenty appealing if snow covers the ground outside your store. hop up a grass trimmer so it appears to be cutting the grass.
Break up long rows of packaged products to avoid a too standard or uniform look. Make it inviting to the customer to pick out one of the products: don't make him feel he is "going to ruin" your display when he selects an item. Put in colored dividers, additional signing, and containers of different sizes to break the monotony.
It is important in ghssware display to group ghsses, bowls and the like by color; one shelf for the red, one for the blue, etc. Avoid the use of shelves that have vivid colors themselves as they can clash with the glass displayed upon them. Best bets for shelf colors: transporent or white.
Establish a neat and tidy look inside each department by aligning packages of different lengths by lining up the tops of the packages. Avoid a cluttered, jumbled look like the plague.
Use the theme of energ/ saving in all your advertising and in-store
promotions, public interest remains high as the consumer knows it can save him money. More and more energ)/ related sales materials are available from manufacturers thru their reps. Check with them to see what is current and best fits your needs.
Selling light bulbs can tie in with the energy theme: point out that electric light dimmers can make an appreciable reduction in the amount of electricity used to light the consumer's home. An additional benefit is generally increased bulb life.
Display copies of your newspaper advertising around the store in conspicuous places. Especially with "Specials," it may prompt some buyers to pick up items that they had not originally intended to purchase.
Unless you have an artistic bent, get a professional to handle your store and display signing. Color coordination and the relationship of letters to sign size, store size and a number of other variables is too important for a halfway approach. You need signs that blend with their surroundings, yet stand out enough to be easily readable by absent-minded customers.
If you have all your d-i-y literature andfor library in one place in the store use signs telling about it all over your store. Scatter them into every location, even out in back with the dimension lumber, gypsum and similar' builder" items. You never can tell where one of your women customers is likely to end up.
TAI{UFACTURENg
Wlndow and Ooor Frames
O€tailod Mlllwork
Wardrobes
Flberglass Mlssion Tll€
Flberglass Brlck
Flborglass Stono Panols
DISTRIBUTORS
D€cra Mold
Slab Doorg
Foldlng Doors
Termlts Conlrol & Postlcldos
Cox Hardmro
Llts-B9ams
K-Lux and Emco
Famowood and Eporybond
Wadd€ll and Fara Wood Mouldlngs
THE past decade has seen continI ued progress in getting away from the "bad old days" when manufacturers produced merchandising devices that they thought were effective only to find that they didn't fit the dealer's real need, or the need as the dealer perceived it.
The artlscience of designing improved merchandisers for hardware products continues to benefit from increased dealer-manufacturer dialog. . sparking the consumer's interest through "idea centers" is given increasing priority.
Today's selling tools reflect the increased cooperation between manufacturer and dealer: increased profitability testifies to the new displays' effectiveness.
Among the best in the hardware field are a trio of new sales devices from The Stanley Works, an old-line (est. 1843) hardware manufacturer with some very up to date ideas.
HE merchandising of carded
I hardware has progressed with the passing of each decade. Carded hardware was introduced in the 40s, merchandised on floor stands in the 50s, and on pegboard walls in the 60s.
The first attacks that perennial dealer problem of how to sell "long" products. Their Home Storage Center uses modular merchandisers that can be arranged in any combination for an organized presentation of sliding door hardware, panel tracks, folding door hardware and adjustable metal shelves.
A header illustrates product use and a permanently attached "How to Install" binder shows how to use items in the merchandisers. Giveaway booklets describe simple-to-install products; shrink pack contains hardware and simple instructions.
Storage bins hold product packs organized according to size, secure and erect. Extra compartment spaces allow for parts kits and accessories.
The second of the three merchandising systems is their Uni-Rack II "Plus 2", which they claim is the first complete hardware merchandising system in the industry, the ultimate in carded hardware merchandising. It is described in detail in the accompanying article by James S. Amtmann.
The final member of the trio is a new modular shelving merchandising system designed to be a breakthrough in shelving merchandising. Stanley claims the system is uniquely different
The 70s reflect the most significant positive developments to assist the consumer in product selection and in a self-service environment through the illustrated header method of identifying product and location in a mass display.
This decade also provided the first customized product selection program that enabled dealers to select a range of products and merchandisers in accordance with their market needs.
The mid 70s still found a need unaccommodated: the color attractiveness and effectiveness of the illustrated header concept was evident, but no matter what type of store we
from any other on the market.
Heart of the unit is the "ldea Center" with a permanent idea book full of shelving ideas for kitchens, dens, children's rooms, most any room in the house. It contains 33 different room scenes in full color with complete how-to-installation instructions including materials, tools and how to lay out a wall.
Below the book in the center, in neat numbered compartments to match the room scenes, are 33 free take-home plans duplicating all the information, photos and sketches shown in the book.
From the "Idea Center" it's only a step to the brand new merchandising (Please turn to page es )
were in. we discovered an area of product display that was so poor that it was detrimental to the sale of all hardware.
It's ironical that in a market that rates packaging and merchandising as more important than the product, most hardware departments display and sell strap hinges and similar products in a cardboard box. You couldn't do less to sell this product if you tried. Bulk or non-carded hardware is what I'm talking about. Carded is the way to sell hardware. Yet, nearly every store has the bottom shelf of a gon-
(Please turn to page 34)
You dont get to be Nolthern Galilomiab laryest hardwood uuholesaler without mouing your boad feet.
Tiees grow standing still, but wholesaler distribution yards don't! Management decisions, economic hends, construction cycles and supply shortages all affect their operation.
At Higgins Lumber weve adopted new methods (inventory control, materials handling, etc.) when the chanqe was a real imDrovement. but keptthe best of the old.. Jike personal seivice and dbpendabilfu.
Over the vears weve dev'elooed reliable sources of supply for the worlds best hardwobds-lumber and plywood. Our staff of experienced lumber men combine
speed and accuracy in handling every orden
Hiqqins Lumber has its own drv kiln and custom mill. We stotk several million board feet"of hardwoods, the Wests largest inventory. And because we have it, we can deliver-and do-with our own fleet of trucks and hailers.
/f, S part of its campaign to en,flcourage energy conservation at home, one of the West's largest utilities, Southern California Gas Co., is now selling automatic furnace controls and shower fixtures that can help residents significantly lower their water and energy bills.
We at the gas company do not intend to get into the retail hardware business by offering these energy saving devices. Rather, we are trying to help homeowners-as well as builders, contractors and home products suppliers-understand the importance of energy conservation and suggest specific energy saving features that can be installed at home.
Increased sales by hardware dealers of energy saving devices is seen as a result of one Western utility'h move into selling automatic furnace controls and shower f ixtures.
Also, interest which the gas company hopes to generate by marketing these energy saving devices is bound to increase sales of these items by hardware retailers, especially those which offer wide selections of the devices and promote them with aggressive advertising and point of purchase displays.
The three types of automatic furnace controls we are offering our customers save energy by lowering and raising furnace thermostat settings or shutting off and restarting'a furnace at pre-selected times.
The gas company has determined that heating accounts for nearly twothirds of the natural gas consumed in a home. In most cases, simply lowering the furnace thermostat from 72 to 64 degrees for eight hours daily can reduce monthly gas usage and utility bills by as much as 8%.
Our automatic furnace controls are priced from about $24 to $65. The controls can be installed by either the homeowner or us. AIJ are guaranteed for one year.
A number of special plumbing fix-
tures that can save hot and cold water by restricting its flow through shower heads or faucets are also being offered.
We estimate that these flow restricting shower heads cdn reduce a shower's normal six to eight gallon per minute flow by about 40% - 5O%. The fixtures contribute to energy conservation because, when the amount of hot water used is reduced, the amount of energy needed to heat that water is also reduced.
A family which averages three five' minute showers per day can save as much as $17 annually in water and gas bills by installing a flow control unit. The flow control devices we sell are priced from about $6 - $20.
We are also offering three inexpensive water flow control kits. One kit includes a restricting shower head and two faucet aerators. The other two include a special water massage shower head and a flow control device.
All flow restricting fixtures can be installed easily by a homeowner and are guaranteed for at least one year. The water massage shower heads are guaranteed for an additional two years.
Oldest Name in Redwood"
eloquent testimony to his enthusiasm for merchandising wood products by surrounding the customer with wood.
Designed by two local architects, the building could easily be taken for a posh restaurant, sitting serenely behind tastefully restrained landscaping on its 2%. acre canyon setting about one mile inland from town and from the old location where they had done business since 1912, when the California coastal town had all of I I families living in the area.
The main entry is a delightful departure from the usual: a wooden banister divides five steps set between huge redwood rounds that lead to a
R0UGH structural Doug fir beams, (top left) exposed hangers and barnwood on the walls contrasts with elegant decorator hardware, set off with hanging plants, macrame on walls; partially carpeted,
redwood deck that extends outward from the cedar siding. A small, flat, wooden roof under a large window at the entry is supported by treated pole uprights.
The store interior is a continuation of what can be done with wood, and not just the expensive stuff, either. The interior walls are done in barnwood, the exact same low grade fir used by the mills in Oregon as "coverboard" to protect their freshly cut stacks of pine drying outside. The rough 1xl2 boards, knots and all, looked so good on the walls that
floor is cement. Some of the l6 panels (top right) that display different panels are mounted over street side windows, above paints, sundries and mouldings. "History wall" (lower left) is composed
people wanted to buy it, leading Dick to purchase 100,000 board feet and add another item to his inventory.
The 2xl2 rough pine ceiling is supported by huge Douglas fir beams, left in their rough stage, with the metal hangers sandblasted and left to rust.
Additionally, Dick Jahraus' office, which often becomes another display area, is paneled in clear cedar, that was made in their mill, which is positioned immediately behind the 13,000 sq. ft. office/display area building.
of local memorabilia and was assembled by Oick Jahraus'wife. lt is a great favorite with customers. Lower right: more hardware on display. Higher priced lines sell well in their affluent trade area.
" P ln:t t*u. Jf:',i:.l",i o l? J',::": it, not just look at pictures of it in a brochure," remarks Joseph R. "Dick" Jahraus, and the Laguna Beach Lumber Co. of which he is president bears
Inside, above the row of windows that runs along the front of the building are l6 large panels, each numbered, of different kinds of woods with a card describing the panel. It is just another example of showing the customer what is available in wood products.
But lumber and other wood products are far from being the only thing that concerns this retailer. An especially effective displiry area is set aside for decorator hardware and is adjacent to the long counter area that serves the more utilitarian needs of the builders hardware section.
Knowing his market, (the Laguna area has long been a wealthy art colony) Jahraus displays his more expensive hardware items-pulls, handles, faucets, knobs, etc.-in a carpeted alcove complete with hanging plants and macrame craftwork on the walls. Contrasted with the rough barnwood, the effect is dramatic.
Chuck Robinson is their hardware manager, a l0-year member of the firm who can spec. all the hardware for an architect and whoworks closely with the builders who comprise roughly half the firm's business.
Since the move from the old loca-
One of the most outstanding new retail stores in the West features barnwood on the interior walls, exposed rough timbers and redwood decking at the entrance, among other woods, to make the entire store a display of wood's versati I ity.
tion late last year, business is up 25%, reflecting an increase in space of about four times. The firm had fireplaces for sale before, but no room to display them. After the move they put more than a halfdozen on the floor and at the end of the first month had sold 12.
The new store design reduced from six to two the number of exits, sharply cutting losses from shoplifting. In the old store they sometimes lost two tc three power tools a week.
As the town of Laguna Beach grew, the old store eventually found itself "downtown" and very much a fixture and landmark in the community. It was so much fixed in the local mind that after vacating the site, the complex of stores and shops that replac- ed it took the name "The Lumberyard Plaza." The new shopping mall is, itself, a fine exposition of what can be done with all wood construction for retail stores.
The mill moved with the store and
(Please turn to page zz)
tf HE recent 64th NHMA National I Housewares Exposition proved to be a bellwether indicator, indeed, of the country's comeback economy during its Bicentennial celebration.
There was widespread optimism and enthusiasm for the year ahead among the thousands of industry leaders of America's $19 billion housewares business, who gathered in January for our vital semi-annual national marketing event in Chicago.
And that spirit of '76 among manufacturers, housewares buyers and merchandisers, alike, certainly was well founded. It was based on renewed consumer confidence in the nation's economic turnabout that marked the closing months of 1975'. and which led. in turn. to increased consumer spending during the year-end holiday season.
Fortunately, retailers were well prepared, with their store inventories built up far greater than they had been throughout the earlier months of last year. So retailers had a good Christmas and came to our January Show with inventories down once more. And they were ready to stock
Seemingly recession-proof , housewares sales were extremely strong at the recent national show. . .now a $19 billion busness, new housewares products, especially energy-saving, are generating increased customer traff ic.
up again with bright new merchandise, to take advantage of the American homemaker's ongoing confidence in the recovery of recent months.
Similarly, housewares manufacturers also ended 1975 in good shape. Their production facilities were already wide open from the previous inventory build-up; and they stood ready to resupply their distributors and retailer customers with provocative new goods to maintain consumer interest and demand.
All of this, it seems to me, is a good
indication of just how successful housewares has long been, as a moreor-less "recession-proof" business. It has proved that it can weather the storm of economic uncertainty, such as we have all seen in recent years, considerably better than many of those industries that deal in bieticket consumer items.
Certainly one reason for this is that most of the countless thousands of home-use products which make up the vast housewares market in America are themselves low-ticket items that are easily affordable by most consumers. And by-and-large, most housewares tend to be everyday necessities for homemakersl or else they are impulse items and especially good as grfts.
There are other good reasons why housewares is in a good take-off position for a positive 1976. Housewares prices proved more stable in 1975 than they were the previous year: and shortages of raw materials were no longer the critical problem they had been in 1974.
As always, there were many innovative new housewares introduced at our recent January Exposition, along with traditional home-use products that make housewares "housewares"-pots and pans, plus! This was especially true for energy-saving products geared to help consumers combat today's higher cost of home heating.
One manufacturer showed a fuelsaving device which claims to reduce fuel costs as much as 16%, when it is mounted with a timer below the thermostat to provide automatic control. Another exhibitor introduced a product that eliminates air stratification in either heated or air conditioned rooms, by mixing warm ceiling air with cold floor air to bring down their teniperature difference to five degrees or less.
These housewares are singled out only as illustrations of the ongoing creativity of a unique industry which got its beginnings in the old wash boiler and copper pot days of years ago. But today's multi-faceted $19 billion housewares business-with countless thousands of home-use products for the everyday living needs and wants of America's homemakers and their families-is a far crv from that time, indeed.
Housewares '76 is a promise of continued fulfillment for the ever-changing American lifestyle, as our nation's Bicentennial unfolds.
Retailer profitability during the Bicentennial Year looks strong, especially in hardware and housewares items (see editorial, p 6). . .the National Housewares Expo had a 12% hike in attendance, nearly 20,000 buyers putting their money where their mouth is. . .GE predicts a 6%7% increase in small appliance sales in'76...
Newly formed companies include: Western Cedar Products, Everett, Wa.;Gilbert Forest Prod' ucts, Lake Oswego, Or.; Santiam' Midwest Lumber Co., Salem, Or.; Village Lumber Co., Cambria, Ca.; Western Empire Forest Products, Eugene, Or. . .Pecos Valley Lumber and A. C. Houston Lumber, Roswell, N.M., will now be known as Pecos ValleyHouston Home Center.
Maywood-Anderson Forest Products, Eugene, Or., has been formed as the buying arm for Maywood, Inc., the big Texas door, shutter and millwork firm.
Mt. Scott Retail Yard. Sutherlin, Or., has been purchased bY Mike Kesner. .Gregory's Home Center, Eugene, Or., has been purchased by Gordon Rosenberg who plans to change the name of the businessto "Nail Keg".
Mentor Corp., Englewood, Co., said its wholly-owned Uni' versity Park Lumber Co. has completed buying United Lum' ber and Merchantile, Glenwood Springs, Co., no price revealed.
Handy Dan Home Centers, City of Commerce, Ca., has agreed to purchase the remaining 50% intercst in its 5 Phoenix, Az., Angels stores for $3.75 million...
Former Pay 'N Pak president John M. Headley has changed the name of two former Pay
'N Pak units transferred to him at the time of his resignation to "Yardbirds".' the units are in Vallejo and Santa Rosa, Ca.
Preston Lumber Co., Preston, Id., has been purchased by mgr. W. Krent Hobbs. .Schellville llood Products is the new name for the old Schellville Mill & Lumber, Sonoma, Ca.; new owners are Bob O'Brien and Emery Hunt. .final price on the acqui- sition of Portland's Consumer Building Marts, Inc. by Erb Lumber, Birmingham, Mi., was $2.8 million.
Dant & Russell's dry stud operation at the S&G plant at Athena, Or., near Pendleton, is projected to produce 25 million ft. of studs in '76. . -Boise Cas' cade says it's talking with Pack River Co., Spokane, Wa., concerning BC purchase of Avery Bros. Lumber's mill at Kettle Falls, Wa. ?ope & Talbot plan a 2nd shift at their expanded Oakridge, Or., mill. .
Copeland Lumber has an OK to rebuild its Forest Grove, Or., store after it was heavily damaged in a $250,000 Dec. fire;plans are to raze the site, build a 4,500 sq. ft. office and a 12,600 sq. ft. warehouse. .Kiper and Kiper Lumber Co., Squaw Valley, Ca., suffered $25,000 mill bldg./ equipment loss in a recent fire. .
U.S. Plywood has gone to a dealer only policy (with rare exceptions) in the 13 Western states, according to Western mgr. "Hank" Richards. .an American Plywood Assn. test program to increase aggressive plywood merchandising is currently on in San Diego, Ca., and Houston, Tx.
Glulam beams, columns and over 100,000 sq. ft. of laminated decking are featured in con-
The illerchant Magazlne struction of a 5-story, heavy timber bldg. at Stanford U., Palo Alto, Ca. .more pvc pipe price jumps are expected in the next 30 days; observers say hikes are due to new federal standards affecting mfgrs., rather than increased demand. .
The common stock of The Pacific Lumber Co. is now trading on the New York Stock Exchange for the first time, ticker symbol: PL. .a touring $oup of Australian lumbermen plan a Mar. l, visit to Southern Lumber Co., San Jose, Ca.
Pby 'N Save Corp., Seattle, plans to open a new home center/drug store/nursery in Anchorage, Ak., this spring; they have another unit in Fairbanks, Ak. . .Goodman Lumber Co., San Francisco, plans to put 25,000 sq. ft. of its outside lumber storage atea under cover this year. . Jackson Lumber, Jackson Hole, Wy., will triple its present store space with its new 5,600 sq. ft. addition, set for a Spring Grand Opening. .
Dec. housing starts (latest available figs.) were a disappointing 3% below Nov., ending the worst consftuction year in 29 years; total housing production, including mobile homes, was 1.38 million, down 17% from '74. . .despite the declines, experts feel conditions in demand, mortgage $$ and consumer confidence are now good enough to hope for 1.7 -1.8 million starts this year.
Manufactured Housing Institute forecasts '76 production of 290,700 units, up from last year's 2l4,OO0 units. . .the 3rd quarter of'75 brought a strong resurgence of profits to bldg. products mfgrs., according to F. W. Dodge, which also notes that construction mtl. and labor costs across the U.S. rose an avg. of 9.3% last year, about the same as the year previous to that.
Truck drivers know all the best spots . . and that's where Kimberly-Clark ranks. Our loading crews are on hand from 7:00 a.m. to midnight five days a week, with a big supply of strapped and wrapped lumber, and a deft way with a lift truck. You pull into KimberlyClark, and in no time you're on your way with a warm heart and a glow of satisfaction.
We're big on mixed loads and overnight service. In fact, if your destination's within a radius of 500 miles and you can get your truck here before 5:00 p.m., we can practically promise you its unloading will be the first order of the day.
Next time you have a yen to get into fast company, remember Kimberly-Clark.
Kimbedq,Clark
(Forest Products Division)
ANDERSON, CALIFORNIA 96007
PHONE: (LUMBER SALES MANAGER) (916) 365-7661
P.O. BOX 697
RHINOHIDE SALES . PHONE: (916) 246-4888
MOULDING & MILLWORK PHONE: (916) 36s-2910
PONDEROSA PINE SUGAR PINE WHITE FIR DOUGLAS
FIR.INCENSE CEDAR. MOULDINGS. JAMBS. DOOR
FRAI"4ES CUT STOCK PROVIDED SOLID AND FINGER
JOINTED, NATUBAL, MILL-PRIMED, VINYL OVERLAY
MARENISCO, MICHIGAN
PHONE: (906) 787-2233
HAFD N4APLE. SOFT MAPLE. BIRCH. SOFT GRAY ELM
BASSWOOD. ASH. BEECH. NORTHERN HEMLOCK
NORTHERN WHITE PINE . DRY KILNS PLANING MILL AND DllvlENSlON CUT STOCK.
GOODWATER, ALABAMA
PHONE: (205) 839.6368
PIED[,4ONT PINE. SOUTHERN YELLOW PINE
Los Angeles Hardwood Lumbermen's ClubFeb. 12, meeting, The Velvet Turtle, Los Angeles.
Fresno Hoo-Hoo Club - Feb. 14, Ladies Valentine Nite, Broken Bit, Coarsegold, Ca.
Oakland Hoo-Hoo Club-Feb. 14, past president & ladies nite, Claremont Hotel, Berkeley, Ca.
Spokane Hoo-Hoo Club - Feb. 14, Valentine's Party, (place to be announced).
Los Angeles Hoo-Hoo Club - Feb. 14, Valentine's Dance, General Lee's (Chinatown) Los Angeles, Ca.
The Technology, Engineering & Marketing Congress - Feb. l7-18, Purpose: more markets for wood, Dunes Hotel, Las Vegas, Nv.
Orange County Hoo-Hoo Club-Feb. 19, meeting & entertainment nite, Mr. Mike's, Tustin, Ca.
Washington Hardware Co. (Anghorage Branch)Feb. 2021, annual hardware dealers show, company showroom, Anchorage, Ak.
Lumber Merchants Association of No. Calif. - Feb.2l-22, Top Management Seminar, The Asilomar, Pacific Grove, Ca.
Western States Hardware/Housewares, Paint & Garden ShowFeb. 22-24, Brooks Hall, Civic Center, San Francisco.
Pacific Coast Wholesale Hardwood Distributors Assn.Feb. 22-25. annual convention, Arizona Biltmore, Phoenix.
Spokane Hoo-Hoo Club - Feb.27, meeting, Stockyards Inn, Spokane, Wa.
63rd Denver Gift & Jewelry Show - Feb. 29-March 3, Denver Merchandise Mart & Exposition Bldg., Denver.
Inland Empire Hoo-Hoo ClubMarch (date & place to be announced).
Intermountain Association (Hardware)Mar. 4-6, convention, Eldorado Hotel, Reno, Nv.
National Home Center Home Improvement Congress & Expo.Mar. 7-10, McCormick Place, Chicago, Il.
Mountain States Lumber Dealers Assn. - Mar. 8-9, estimating program, Howard Johnson's at the Mart, Denver. Co.
Los Angeles Hardwood Lumbermen's ClubMar. ll, meeting, The Velvet Turtle, Los Angeles.
Orange County Hoo-Hoo Club-March ll, Sports Nite, Mr. Mike's, Tustin, Ca.
Spokane Hoo-Hoo Club - March 12, noon meeting, The Stockyards Inn, Spokane, Wa.
National Building Material Distributors Assn. - March l6-18, Financial Management seminar, Washington Athletic Club, Seattle, Wa.
Producing Doug Fir and Hemlock in a modern complex Dimension, studs to specified lengths, select structural, 2x4 1750F (roof trusses), wide width dimension, scaffolding plank and many other items. Call D&R Rail Dept.
is positioned behind it across a narrow flood control culvert and at the foot of the canyon wall. Done in the same general architectural style as the store, it is a complete mill (5,000 sq. ft.) and can handle a full millwork bid. A lreat deal of the work is in redwood, especially timbers.
The clear cedar paneling in the office was done in the mill and a continuing search goes on for new panelings to develop.
A truly remarkable policy the firm has maintained over the years is being closed from noon until one every business day. Business is conducted from Monday to Friday (7:30 a.m.-4:30 p.m.) and Laguna Beach Lumber Co. is closed Saturday and Sunday! If there is another retailer in the West with those hours, we haven't heard of them.
Manufacturing sidings and Western Red Cedar specialties
D & R's Marysville plant produces rough bevel siding in select tight knot grades and ships by rail and truck to all markets. Look to D & R for quality cedar sidings and specialties. Contact our Cedar Dept.
Pressure-treating poles, piling and timber
Supplying poles and piling to an increasing number of utilities and construction projects. Here's why: we pick the best logs f rom timber weharvest...largeinventory . hard-to-get sizes quick delivery by truck or rail. Call D&R's Wood Preserving
If the policy hurts business, it is not apparent as the firm has Prospered and, as any visitor will see, does a bang up business during those five business days.
Backing up Dick Jahraus is a seasoned team of 3l employees that includes, in terms of service: truckdriver Mike Suhy, since 1933 (!), paint department manager Ab Billing- ton, 1939; millmen Bill Herrera, 1946 and Mel Taylor, 1947; and yard super Bob Peyton with over 20 years. Dick's sons are active with Joe, Jr., 28, a v.p. and in charge of the office and sales. Son Jeff. 25. handles all outside activities, including shipping and the mill.
Personal service is one of their key weapons in competing in the roughly 35 mile radius in Orange County that is their primary business area. Another is the mill, which has built a solid reputation over the years. It presently has a $5 minimum cutting charge.
Advertising is funded from between 3% 5% of their gross revenues and takes the usual forms of local newspaper, Laguna art festival program and real estate papers plus a softball team as well as the unusual medium of T shirts ($3 each) that say: "Laguna Beach Lumber Co."
Credit is a continuing problem and the firm has instituted increasingly stringent credit checks with credit firms and closely checks customer references. "We stay on it all the time and collections are sometimes tough," notes Jahraus.
The handsome new structure that houses the firm continues to draw gawkers, many of whom later buy and many of whom learn for the first time of the virtually endless variations possible with wood construction.
Watson Plywood, Inc,a Long Beach, Ca. producer of prefinished panel products, has expanded its distribution capability and taken on a new name, National Plywmd, Inc., to reflect the changes in its marketing system.
After nearly l0 years as a custom prefinisher of paneling, Watson introduced its own full line of prefinished wall paneling, including plywood, hardboard and particleboard, plus specialpurpose vinyl overlay panels on plywood and particleboard in 1975. The streamlined product offering includes over 50colors and wood grain finishes.
The National Plywood orgarrization is headed by Larry M. Flahive, (pictured) senior v.p. and general manager. Until 1912, Flahive headed building products marketing for Evans Products Co. and is generally credited with building Evans paneling to its commanding market position.
Flahive indicated the choice was made "because it reflects more clearly the nature and scope of the company's business. Our expanded distribution capability will soon be nation-wide," said Flahive, "including the eastern states. We've put together a marketing team that includes experience in all phases of the building industries. We've changed our name to demonstrate our growing position as a nation-wide building products marketer."
Headquarters arc at280l El Presidio Ave., Long Beach, Ca.90810.
A recent Marlite survey of more than 30 home improvement editors of major newspapers accross the country shows that the do-it-yourself trend may even be stronger than originally projected.
Even in depressed areas, such as Detroit, the editors unanimously projected increased d-i-y activity in the next six months.
Kitchens and bathrooms continue at the top of the home irnprovement list with the editors, although family rooms ran a strong third.
Among those Western cities in the survey were Sacramento, Denver, and Los Angeles.
Ponderosa Pine millwork and mouldings
From the heart of thepinecountry,D&R's millwork deoartment ships mouldings, inside door jambs-finger joint and solidexterior door frames, all kinos of millwork. Quotations? Call our Millwork Dept.
Fabricating precision furniture parls and componenls
Drawer sides, T-guides, a wide range of f urnilure parts are milled from domestic hardwoods. Consistent pattern and moisture control, on-time delivery. that's what furniture manuf acturers expect and get from D& R Lumber Products! Need help? Ask D&R's Millwork Dept.
Portland, Oregon 97205
Bringing in doorskins, hardwood plywood and hardboard panels
D&Rfurnisheshardwood doorskins in many species, hardwood plywood in all thicknesses and pine hardboard panels from Sweden. Finland. Portugal. Compare our prices, service, integrity. Ask
THE Federal Trade Commission
I recently announced a new trade regulation rule that will affect the "Holder In Due Course" Doctrine. It goes into effect May 14,1976.
In general, the regulation will allow consumers to stop credit payments and seek satisfaction if the goods or services they buy on credit do not live up to the retailer's claims. The regulations give consumers the right to assert claims against the retailer for
breach of contract. breach of warranty, misrepresentation or fraud.
Dealers will be required to insert a notice in all installment sales contracts when financing retail purchases. The notice acknowledges the consumer's right to raise claims, due to the dealer's misrepresentation, against any credit company which subsequently buys the contract. That notice reads as follows:
..ANY HOLDER OF THIS CONSUMER CREDIT CONTRACT IS SUBJECT TO ALL CLAIMS AND DEFENSES WHICH THE DEBTOR COULD ASSERT A. GAINST THE SELLER OF GOODS OR
FILANS are progressing nicelY for l-ttre 1976 MBMDA Convention to be held March 25-2'l at the Heritage Inn. Great Falls. Historically, Great Falls has drawn excellent attendance, and it is hoped that 1976 will Prove no exception.
Heading the convention committee are Frank Dvoracek and Rudy Harms as co-chairmen; Eleanor Robinson is in charge of activities for the ladies.
Developments to date indicate an interesting, instructive and exciting session.
Motivation, communication and public relations will be considered, along with such matters as metrication and its attendant problems for the industry, rationalization of lumber grading practices and procedures, the supply picture, current and prospective. Mark your calendar now.
We are pleased to welcome two new dealer members to MBMDA:
Tony Stein, A-Frame, Inc., Baker, Montana.
Mike O'Connell,Western Dimensions,
SERVICES OBTAINED PURSUANT HERETO OR WITH THE PROCEEDS HEREOF, RECOVERY HEREUNDER BY THE DEBTOR SHALL NOT EXCEED AMOUNTS PAID BY THE DEBTOR HEREUNDER.''
According to the FTC, when an unhappy customer decides to stop credit payments, the loan company will be forced to turn first to the retailer in an effort to determine the justification for the consumer's complaint.
The regulation also covers loan transactions where a retailer refers the consumer to a loan outlet which finances the purchase. It prohibits dealers from accepting loan proceeds as payment for a sale, unless the loan contracts, signed by the consumer, contains the notice concerning the consumer rights. '
This regulation does not affect the "Holder in Due Course" Doctrine with regard to commercial transactions ( contractor ).
Butte, Montana.
A new operation in Montana's retail industry is Knox Lumber Co., Billings, under the management of Pete Bennie.
We regret to report the death at 88 of Ray V. Umsted, founder of Home Lumber Co., Chinook. A former MBMDA member. until retirement in 1960, Ray had spent 40 vears in the lumber business.
A COvtl,ttTTEE made up of Carl FlBastian, chairman, Dean Drake, Jay O'Malley, Charles Ray, John King, Don Hossack, Larry Hamman, Sam Hauert, and George Rothfuss have selected as their 1976 promotion pro- ject to promote an "Energy Saver House".
They will use the "Arkansas Story"
project as outlined in that study for the plans and insulation specifications.
Chairman Carl Bastian has appoint- ed different committee members to specific areas of responsibility. They are: utility contacts, plans and speci- fications, dealer promotion and publicity.
John S. Turner Public Relations will handle all public relations for the promotion which will include
The U.S. District Court in Alaska recently agreed with the "Monongahela Decision" of 1973 which caused a drastic reduction in the cutting of timber in nine national forests in the Carolinas and Virginias. That decision was upheld by the 4th Circuit Court of Appeals.
The Alaska decision involves a 50 year contract for sales of timber from the Tongass National Forest that was written in 1951. The court granted a permanent injunction for the remaining 26 years of the contract
barring the cutting of trees other than those which are large, physiologically matured, or dead and requiring such trees to be individually marked prior to cutting.
The whole issue stems from suits by environmentalist organizations charging that the Forest Service is not following the Organic Administration Act of 1897 in its management of forest resources. So far. three courts have agreed.
Chief John R. McGuire of the Forest Service has estimated that, if applied nationwide, the Monongahela decision could reduce timber sales from the National Forest by 75% during 1976, from 12 billion board feet to 3 billion.
The Alaska decision mav now be
newspaper, radio, tv, trade and shelter magazines.
The climax of the promotion will be keyed into our 1976 Convention with a panel discussion on "Energy and Wood".
The following are new members of the association:
Border Supplies, Douglas; Schuck Component Systems, Glendale, Pinetop Lumber, Pinetop; Armel Laminates, Mesa; Truck City Lumber, Phoenix; Schwarz Lumber, Miami; and associate member Bohemia Lumber. Eugene, Or.
"Forward 76": Tucson May 6, 7, & 8. 1976. our Annual Convention.
appealed to the 9th Circuit Court of Appeals which includes Alaska, Arizona, California, Montana, Nevada, Oregon, Idaho and Washington. If it is appealed and upheld, the Forest Service might halt sales and drastically curtail cutting in those states as it has in the Virginias and Carolinas.
Apparently the solution to the problem lies in remedial legislation by Congress. Bills are already under consideration. Be assured that the environmentalists will be doing their lobbying.
The National Forest Products Association is the leader in an effort to convince Congress of the importance of adequate legislation to assure a steady supply of forest products in the future. The NFPA has already set up a special task force to work on this.
Help is needed in this campaign from everyone who is interested in preventing a severe disruption of the supply of wood products.
Our main contact for information on this matter is Dick Gittings of Gittings Lumber Co., Denver (303) 825-3366. Dick is in close communication with NFPA.
ll|0 lilll0
ca]|$ tryi|l| |||0
is the PR0FESS|0}|A['S ALt PURPOSE PIASTIC
Boat builders, furniture makers, cabinet makers, etc. have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.
Can be used under Fiber Glass! .&Bw&
Ready to use right out of the can, Famowood . !applies like putty-sticks like glue; dries
dries quickly; won't shrink; takes spirit stains, and will not gum up sander. Waterproof and weatherproof when properly applied. sq
16 matching wood colors
HARRY MENDENHATL execulive vice preridenl
Lumber Merchqnts Associotion of Northern Coliforniq 1055 Lincoln Ave. San Jose, Ca. 95125 (408) 295-4103
rFOP Management Seminar I (Seminar'76) Feb. 20-22, Asilo-mar Pacific Grove, Ca. The LMA annual Top Management Seminar promises to be another winner with Ray Cusato, Executive Consulting Services, Los Angeles, conducting an outstanding program.
flfr' *"r-i."'
With the demand for more efficiency in management, increasing costs of materials and services, the moment
of truth has arrived. Are you operadealers ting your business as efficiently as possible? Most will respond with an honest NO!
This year's seminar program will be directed toward "Building a Quality Sales Organization." Subjects such as Survival and Growth, The Chief Executive's Job, Quality vs. Quantity, Company Life Cycle, Growing Your Own Organization, Success by Selection, and many others will assist in providing direction to you and your key personnel in developing the efficiency in your organization that will permit you to exist in the highly competitive market of today.
Have you marked your calendar for May 9-ll,1976? ? '! Please mark it now if you haven't done so and attend the association's 36th Annual Convention.
Where? Palm Springs, of course. We will headquarter at the Palm Canyon Hotel with beautiful surroundings and challenging golf courses. After having hit two years of late spring snows in the Sierras which cut out the annual golf tournament the executive committee said let's go to Palm Springs and be sure of good weather. The annual Golf Tournament will be held on Sun., May 9.
Round table seminars will be conducted Monday morning by Ross Kincaid, executive director, Western Building Material Association. Guest Speakers and open time for relaxing will make this "your type of annual meeting." The ladies will be enthused about the great number of unique and intriguing shops in Palm Springs and they will also enjoy a trip up the tramway to the peak with a luncheon to follow.
HARDWO0D display at recent Western Woodworking, Bedding & Furniture Show, Anaheim, Ca., by American Forest Products' Cerritos operation included a lumber estimating contest. Contestants had to guess the species (Koa) and estimate footage using the block tallV method. Over 350 entered, 17 different species were listed. Dale Yates, Southwest Plywood, won a chain saw for his expertise.
Fast, efficient construction crews erect these strong buildings in an amazingly short time.
Original construction methods and machines, including our hydraulic scaffold truck, insure you of top quality for lowest cost.
o all poles are cemented to a depth of 6'
o never needs painting-won't rub off on clothes
o insurance rates considerably less
yet full coverage . all buildings engineered and designed by licensed civil engineers
o Call San Antonio today !
Yes, San Antonio Construction can build bet ter buildings lor less money for you. These attractive buildings will improve your property and are built to last. Using pressure-treated poles which will last 30 years or longer, they
are sale against wind, earthquake, and weather hazards because ol their rigid construction. Their improved design meets all building code requirements and there are no long hraces lo interfere u,ith equipment.
oresident
l-l OW many times have you heard Etne expression, "He's marching to a different drummer. He's not in step with the world. The industry is moving by him and he doesn't know it."
Maybe even you have felt that way at times. The birthday of two men very prominent in our history take place this month. It was undoubtedly said many times that each of them marched to the beat of a different drummer. Yet reflect on how they affected the course of our lives.
Each of us has the opportunity now to leave our footprints in the fresh cement of 1976. We are about to live days that no one has ever lived before. Every day is a new day reborn, but the impact of those days individually is not as great as the collective days that make up the remaining I I months of t97 6.
Are you and your business going to write history in 1976 as did Washington and Lincoln? Maybe few people will read the history you write. On the
other hand, it may be quite well read. It just depends on you. Collectively we shall write the history of the lumber industry in Southern California. Will it be read, will it be meaningful? Will the footprints we leave in the fresh cement
H. S. Doman, president, Doman Timber Sales Ltd. of Duncan. British Columbia, and Gordon J. King, exec. v.p., Hampton Lumber Sales Co. of Portland, have a new sales agreement whereby All-Coast Forest Products of Whittier, Ca., (a division of Hampton) will market the forest products of Doman in California and adjacent states.
The initial shipment to All-Coast was by barge from Vancouver Island to San Pedro, Ca., with the first schedule of 5.800.000 board feet
be deep enough for those who follow to see them and use them as a model for success?
The success of the industry, the history of the industry, will be the composite success of each member. Nothing more, nothing less.
Think about the footprints that you are going to leave in the fresh cement of all those days that lie ahead for men to read in the future.
Don't worry if you seem to be marching to the beat of a different drummer. A lot of successful people have. Strive for success, not mediocrity. Leave legible footprints in the fresh cement of all your tomorrows.
unloaded in early January.
Doman Industries is a major Canadian forest product company with annual production in excess of onehalf billion board feet.
Hampton Lumber is a nationally known Portland-based forest products company involved in both production and marketing.
n HARGING through an energetic \J club year. the Oakland Hoo-Hoo group recently honored six 50 year members at its annual installation of officers meeting (see photos at right).
Most recently (see photos below) they initiated five new members with the good assistance of the nos. I and
3 men of the International: Tom Partridge, president and Laurn Chanrp, 2nd v.p.
Next big bash on the club calendar is the annual Reveille meeting, held this year April 23. It is expected to draw a large number of lumbermen from throughout the West.
H0STING (1) 0akland club pres.Joe Casella, president of the lnternational Tom Partridge of Minneapolis, along with local club member Don Cook. (2) Another VIP from International, Laurn Champ, 2nd v.p., with Charles Smith. (3) Brent Crosby. (41 Guy Hall, Karl Drexel, Craig Parrott. (5) Dave Mensing, Tom Bichert, Jim Peterson, Steve Hagen. (6) Bert LeBeck,
Don White, Jr. (7) Manuel Lavrador, Frank Timmers, Paul Ward, Vic Both. (81 Jim Jones, Paul Ward, Dwigh,tiCurran. (9) New members Byron "Nick" Haevernick, Dick Madsen, Tom Chapman, Bill Marshall and Craig Parrott.(10) Vic Both, Hugh Pessner. (11) Jerry 0'Hare, Bon DeLisle. (12) Ralph Boshion, Jim Jones, Gage McKinney.
50 YEAR members honored at recent 0akland Installation dinner were (1) K. E. MacBeath, Lew Godard, Emanuel Fritz and Dick Hiscox. Two other 50 year members were honored, but not present: F. V. Holmes and John Ferri. New officers: Joe Casella, pres.; Don Cook, lst v.p.; Manuel Pulido, 2nd v.p.; Dave Mensing, sec-tres.; Jerry 0'Hare, sgt.-at-arms. (21 Steve Ellis, 0on Cathcart, Joe Cortese, Manuel Pulido, Manuel Lavrador and Gage McKinney. (3) Bob McFee, Ralph Boshion, Bob Bonnikson.
Roy Bradshaw is the new plant superintendent for Paul Bunyan Lumber Co., Anderson, Ca., succeeding George McDow, who has retired, according to Milt Shultz, mgr.
William R. Spannaus, 51 , is the new chief quality supervisor of the Western Wood Products Assn., succeeding the late James R. Pynes.
Tom Fast is the new mgr., international markets, for the American Plywood Assn. H. Porter Taylor is now senior rep., international markets, based in Frankfurt, Germany.
Harold Cole, MacBeath Hardwood, Salt Lake City, was recently in So. Ca. to see his 10th grandchild, Ross Harold Cole. Harold the elder is now in his 47th year in the lumber business.
Lloyd Witham, lumber sales mgr., Spokane, Wa., and Harold Yarbrough, outside sales, Eugene, Or., have won Georgia-Pacific "Salesman of the Quarter" awards.
C. Herb Warwick, Vanport Industries, Vancouver, Wa., was elected I st v.p. at the recent Hardwood Ply- wood Mfgrs. Assn. convention. Only other Westerner among elected officers is Lynn Black, Georgia-
Pacific, Eugene, Or. Western directors include Gail Overgard, States Veneer, Eugene; Henry Dotter, Roseburg Lumber, Coquille, Or.; Clay Simons, Jr., Sioux Veneer Panel, Boise, Id.; and Wayne Brown, DG Shelter Products, Portland.
Kenneth A. Schwarz is now v.p.administration for U.S. Plywood.
Kenneth Bowlin is the new regional sales mgr.-No. Calif. for Westmark & Associates, Newport Beach, Ca. He had been gen. mgr. of Globe International, San Jose, Ca.
Dave Waters is now mgr. of U. S. Plywood operations, McCloud, Ca., according to Ed Shaw, area mgr. He replaces Roy Bradshaw, who has accepted an exec. position with Paul Bunyan Lumber Co., Anderson, Ca. Eddy Counts is now mgr. of USP's Roseburg, Or., plant, according to Roseburg mgr. Leonard Kostur.
Clem Pope is the new operations mgr. at U. S. Plywood's Neal Creek, Or., operation; Donald S. Powell moves up to succeed Pope as Mapleton op. mgr. Everett Southworth is now USP profit planning and forecast director at Eugene, Or.; Marvin Rapp succeeds Southworth as financial and cost analyst.
John H. Newcomb, 31, is Western Wood Products Assn.'s new field rep for Az., N.M., So. Ca., Nv. and W. Tx.
Roy Beall is now in charge of United Lumber's operations, Glenwood Springs, Co.
Robert Harrison, president & chairman, Willamette Valley Co. (Oregon) a bldg. mtl. distributor and mfg., has also been named board chairman and chief exec. of U. S. Natural Resources. Menlo Park. Ca.
Jerry Weimer is now Northwest sales mgr., mfg. housing, at Chandler Supply, Boise, Id.
Gary Hansen has joined the growing sales staff at Redwood Empire, Belmont, Ca., according toDwight Curran, sales mgr.
Bruce Pohle, Southern Lumber Co., San Jose, Ca., plans an Eastern buying trip next month.
Harry and Edith Jordan, Jordan International Co., Burlingame, Ca., are back from a brief Palm Springs vacatton.
Karl Mosher, McCormick & Baxter, San Francisco, made a recent Portland business trip.
Craig Kincaid, asst. sales mgr. at American Hardwood Co., Los Angeles, and his grandfather, C. R. Taenzer, chairman of the board, are among the many attending this month's Pacific Coast Wholesale Hardwood Distributors Assn. meeting in Phoenix. At last year's meet Taenzer and his wife celebrated their 58th wedding anniversary.
Carl W. Meyers, 37, is the new mgr. at Dixieline Lumber's Escondido, Ca., store.
Ron Wellman is the new mgr. at Mt Angel Lumber, Silverton, Or., replacing Carl Mucken, retiring due to ill health after 34 years,
Tom Crabtree is now in charge of plywood sales for Arthur A. Pozzi Co., Portland.
Daryl Bond, All-Coast Forest Products, Whittier, Ca., got in a recent ski trip to Mammoth Mt.
Glenn O. Fogleman, a retired lumberman who celebrated his 90th birthday in Nov., says to say hello to all his pals in the business. He lives now at the Hotel Vosburg, San Jacinto, Ca.92383.
Ray Spelts, another retired lumberman, from Yuma, Az., now living in Idaho Falls, Id., sends his regards to his friends.
Mike Bode is now in sales for Northwest Wood Specialties, Portland.
Joe Zabaldo, industrial dept. mgr., Arthur A. Pozzr Co., Portland, has beennamed a v.p.
Francis A. Kareken, gen. counsel, is a new Weyerhaeuser v.p. as is Snyder J. King, who is working with the senior management committee.
Thomas P. Feit has been named Zonolite Pacific regional mgr. for the construction products div., succeeding C. H. Wendell, retiring after 26 years as regron mgr.
Jerard W. Delaney is a new sales rep for Marlite in the L.A. area.
Gretchen Nettleship is the new public relations mgr. wood products marketing for Boise Cascade's bldg. mtls. group.
Glenn Hancock is the new director of plywood purchasing at Oregon Pacific Industries, Wilsonville, Or. Fred Hazzard is now supervising plywood export sales; Don Dayton and Glenn Lowe have joined the trading staff.
Joseph G. LaCroix is the new v.p. of Certain-teed's bldg. mtls. distribution group, according to Harold McNabb, group pres.
Vincent Cortese, who reps MacBeath Hardwood in California's Sacramento Valley, became a proud papa of a baby boy in Dec.
Marvin Sprecher is the new lumber sales mgr. at Gold Rey Forest Products, Beaverton, Or.
Dave Emery, Simpson Building Sup- ply Co., Seattle, was a recent S. Calif. business visitor.
Ron Lauderbach has joined Ransom Lumber Sales, San Diego.
Chuck Yell is now with North Santiam Lumber Sales, Salem, Or., in plywood sales.
Evelyn Miller, Mullin Lumber Co., San Gabriel, Ca., is now employment chairwoman for Los Angeles Hoo-Hoo-Ette Club.
William H. Jones, Jr. is the new national accounts mgr. for Celotex.
Lany Stainbrook has been named manager of Connor Lumber Sales' new Rialto, Ca., distribution yard by CLS pres. Bill Connor.
Ray Sedall, former Calif mgr. for Hirsh Lumber Co., N.Y., is .now operating his own office in Santa Monica, Ca., repping Whitewater Lumber Co., Eugene-Willamette and Hirt & Wood Lumber Co. of Eugene, Or.
Fritz R. Munzinger has been appointed v.p.-marketing for Gulistan Carpet Div., J. P. Stevens & Co.
J. R. Mulholland is now v.p.-manufacturing technology and engineering of Masonite, according to R. N. Rasmus, exec. v.p.
Robert E. Boley is the new director of communications for Southwest Forest Industries, Phoenix, according to Edward J. Wren, v.p. public affairs.
Matthew R. Pratt has been named exec. v.p. of American Forest Products Corp., San Francisco, announces John T. Guyol, pres.
Marie Hansen is now in lumber sales for Willamette Industries, Albany, o.
Wayne Gardner, exec. v.p., Lumber Association of Southern California, is back from a Sacramento/ San Francisco business trip.
These days, folks who think they don't need to know what's happening, don't know what hit 'em when it happens. As never before, the best investment you can make in your business life is in knowledge, news, and all the other useful kinds of information you'll find in issues of The Merchant Magazine.
Issues contain:
Selling Tips
Merchandising Information
Promotional Devices
Management Techniques
News of People
Product Displays
Hardware. Housewares. Paint & Garden
In-Depth Studies of Dealer and Wholesaler Operations
Employee Training
News from 6 Regions in The West by Association Mgrs.
Insights into Industry Trends
Special Series on Hardwood Advertisifig Hints
Special Full Page: "News Briefs"
And much. much more: New Products section, New Literature,a Calendar of coming events, a handy Buyer's Guide that has been called "the telephone book of the industry in the West," and our special "Personals" section that is the industry clearing house on who is doing what, going where, being promoted, you name it.
Cost is modest, indeed. Only 42( a month at the bargain rate of $5 per year. A two-year.subscription at $8 means you pay only 331 per issue. And the BARGAIN BIGGIE is a three-year subscription. just 3 I I per issue. At these prices you can't afford not to subscribe to The Merchant. Just use the handy coupon below to send in your subscription today.
(Continued from page 10 )
dola with straps and tees, hinges, corner braces, etc. Amazingly, there has been no progress made in the display of these important items in 50 years.
It became evident that we were providing a merchandising program for only carded hardware. What is needed by every hardware store and hardware department in the country is a complete merchandising system, one that is oriented toward selling builder's hardware, no matter how it's displayed, centered among ideas on how to use it.
Our answer was the development of the most complete hardware merchandising system in our industry. It's composed of three parts: First, the UniRack II illustrated header with 58 different rassortments using the powerful full color product illustrated header. Second, for customizing, or for stores with uncommon space requirements, our Uni-Panel custom merchandisins program.
Finally, a better way to merchandise bulk hardware: It's Stanley's UniBin modular bin system. The basic unit is 2' wide by 16" deep by 91/2" high bin with wood-grained finish. These bins bolt together in any combination and can handle 64 different assortments and 350 items.
Use just one row on a gondola base, or stack them five or six bins high, one sided or back to back. as a free standing display. Each bin can be divided into eight different compartments.
The real merchandising takes place with the attachment of the bin headers which feature full color product illustrated picture showing item number, size and finish. It works great in selling builders and farmers who require quantities of product, plus this organized, easy-to-find system will stimulate sales to the consumer who never could make heads or tails of this product before.
The focal point of the merchandising program is the Hardware Idea Center designed to suggest do-ityourself projects using the product on display. The Center offers 15 free take-home plans such as How to hang a gate, How to build a pantry and How to unclutter the garage - the resultincreased sales and profits for the retailer.
F0R 25 underprivileged San Francisco kids, there really was a Santa Claus. lt took the form of the local Hoo-Hoo club, which drew nearly 60 lumber and building material industry people to its annual party for the kids. As always there were very nice presents f0r the kids, lots of happy laughter, ample evidence of Christmas goodwill. Among those at the Club 9 bash: (top) Bruce Brogden, Cris Castro. (center) Tom McHugh, Knute Weidman. (lower) Steve Hagen, Gage McKinney, Ernie Nylander.
bontinued from Paqe 10 ) systenr found on eithcr side. The modular units feature full color photo headers with "before and after" room sccnes and how-to instructions based on the Uni-Rack ll illustrated header concept. There's an all new bin systern for easy loading witlt bins color
coded to identify bracket sizes and colors. The standard systenr is designed to look neat and identify sizes.
Finally, the units bolt together and can bc conibined in arry combination fronr tlrrcc to 100 feet. The dealer can choose fiom 22 different assortments or Stanley will custornize lor his store.
TRUCK and RAIL DELIVERY
Y SPRUCE CEDAR PINE
i Overhang Shakes, Shingles Boards
I Decking Facia Lumber, Fencing Dimension Palings, Hip & Ridge Shims
Plywood
Plyform
PHONE: J141 642492"1
833 DovER DRlvE, sulrE 23
NEWPORT BEACH, CALIFORNIA 92660
Announcing a new system of deadbolts, Schlage Lock Co. has established one standard for appearance and basic chassis. for both residential and commercial use.
Quality parts can be combined to provide a deadbolt to meet any security or budget requirement; from the top of the line, the 8400 series, to the economical Bl00 and B200 series.
The B400 series is a full product line of security deadbolts and deadlatches with a range of operations; it has a l" throw bolt, with the added protection of a hardened stainless steel insert in the cylinder trim ring which is tapered and rotatable. Schlage's Bl00 and 8200 deadbolt series have 5/8" throw bolts with hardened steel rollers.
All their deadbolts are made of stainless steel and have an anticutting feature. They are offered in the new decorator colors in addition to the complete selection of standard finishes.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.
10"
Wen Products, Inc. has a power- ful 10" electric chain saw with a recommended retail price of $49.95. Model 2000 features double insulation as well as their exclusive
Superstructure for longer tool life. Superstructure consists of the tool's power unit, gear train and associated components being assembled on a diecast metal chassis. Coupled with a double insulated housing, the result is greater impact resistance than is possible with competitive models. The double insulated housings are guaranteed for life.
According to the manufacturer, the new chain saw offers economy plus value at only $49.95. A time and labor saver for homeowner or tradesman, Model 2000's built-in bucking spike helps hold logs steady during cutting. A 2 hp motor draws I I amps and delivers 5200 rpm no-load sprocket speed. The tool offers easy handling at only TYzlbs.
Trees up to 2' in diameter can be felled using the reversible l0" bar with chisel tooth chain. Wen's new electric chain saw also offers instant starts and eliminates the need to mix gas and oil, as required with gasoline-powered models.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.
Home centers and building material dealers reportedly can profit from what is termed a "hot new program for a cool new product."
Consumers are offered a 60% saving on a brand name hammock as one aspect of a complete merchandising program by Filon Division to promote the sale of its new Cool-Rib fiberglass panels. Other facets of the program provide extensive co-op advertising for dealers, free listing in national advertising and several other benefits for in-store promotion.
The special hammock offer will be featured in Filon's national advertising. To get the hammock, consumers must send labels from panels directly to the company-not to the dealer.
The new Cool-Rib panels feature the premium "architectural look" but cost no more than ordinary corrugated panels. In cool pastels, the solid-color panels block out much more of the sun's heat rays than do ordinary panels.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.
For swift organization and communication, Rubbermaid offers a corkboard, telephone center, household file, bill collector and recipe file.
The corkboard, a slim 9 314" x 18" high, features pencil holder, hooks for keys and push pins to keep reminders, notes and messages at fingertip reach.
The telephone center gathers telephone, directory and notepad into one
convenient location with four wells to hold pencils and a recessed area for paper clips. It measures 12 | 12" x l0 xl2" x 5" high.
Envelopes are accessible in the household file which includes index cards to help organize recipes. A pencil recess along the top of the lid doubles to hold envelopes in stand.up position. It measures l0 314" x 6" x 5" high.
Three tiers on the bill collector make it easy to see and sort correspondence. Two pens or pencils fit into holders and screws are included for wall mounting.
The receipe file features a pencil recess on the smoked lid to hold cards upright and visible during food preparation. Index cards with pressure sensitive labels help categorize or alphabetize recipes.
All products are available in avocado, chocolate and gold. The corkboard and telephone center also come in white. Suggested retail prices: $3.98 for the corkboard, telephone center or household file, and $1.98 for the bill collector or recipe file.
A shelf pack, 13" deep x 12 ll4" wide x 13" high, merchandises l8 recipe files. Floor prepacks merchandise the recipe and household files together and the corkboard with Rubbermaid's existing No. 2805 message center. Both units are 22 l12" deep x 23 ll2" wide x 60 ll2" hieh.
For a four-foot end cap display, the No. 8050 assortment includes a free sign with one carton of each color of the new products, dropshipped and freight prepaid.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.
All-Weather Architectural Aluminum has a new dual-purpose security locked window.
Dubbed the All-Weather Security System, it is used in conjunction with glazed or insulated single-hung windows produced by Weather-All Products, an All-Weather associated corporation. The lock has a patent pending.
Black, it weighs about three ounces. It is an aluminum extrusion combined with an aluminum dead-bolt secured in a cylindrical opening. Two locks are crimped on top each single-hung window vent.
The vent can be secured in any position because of the manner in which the windows are manufactured, but the dead-bolt lock is designed to secure the vent about 2" from the sill. However, merely by boring new holes through the window frame, any height can be achieved for use of the dead-bolt.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.9266O.
Easy installation and complete weatherproofing are featured in the air-tight Bel-Air Jalousie door insert units.
This unit meets the current demand for a flush profile with no unsightly and easily abused protrusions. No door blocking is required and is quickly installed.
The unit will accept both 3/16" or 7 132" glass and wide range of sizes are available to fit your door insert requirements.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
Quality edge-filled particleboard shelving in a full range of thicknesses,, widths and lengths, is now available from American Forest Products Corp.
Their Ampine particleboard shelving has special appeal to home improvem€nt centers, do-it-yourself re-
tailers and mass merchandisers because of its smooth surface, light pine color and tough impact resistant filled edge. These shelves can be easily stained, painted, printed or used "as is."
Ampine shelving comes in l12, 5/8, and 314" thicknesses, with ll-l 14" standard width. Non-standard widths up to 26" are available. Standard lengths include 73, 97, 145, and 193". Special lengths are available.
All three thicknesses are available in bullnosed edges (round), while square edged shelving is available in 5/8 and 3/4". Edge filling is available on one or two edges.
Ampine Industrial Particleboard is a multi-layered, medium density wood panel manufactured primarily from Western pine raw material.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
Paragon Plastics is now extruding Noryl plastic sheet. Production quantities are available of both Noryl 185 and 212 grades of the high heat resistant materials.
Paragon is believed to be the largest supplier of Noryl sheet since General Electric discontinued its production of the old Noryl "1000" material.
Noryl 185, 212 and 265 arc new, engineering grade plastics with thermal and physical properties far exceeding most commonly extruded materials.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.
Stanley Door Systems has a new Sta-Tru metal clad door line.
Identified as Lexington, each door is embossed, with the detailed shadow panels stamped into both exterior and interior steel face panels. Additional plant-ons or trim are not required.
It is a line with the look of early American stile and rail wood doors.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
Wen Products, Inc. has introduced what it calls the world's first double insulated bench grinder.
They claim the new 6" Model 1800 has six exclusive features. These include double insulation, I 12 hp high torque universal motor, cog belt drive, dynamic brake, two conductor cord and break resistant housing.
Double insulation assures greater operating safety and convenience. A 6' two-conductor cord eliminates the need to use adapters or locate grounded outlets. It has a break resistant, non-mar, nonglare black housing. A removable water tray aids in cooling down tools being sharpened, while a built-in small parts tray lends added convenience.
Drawing 4 amps at l2O V ac, its
universal motor delivers 3550 rpm and offers more efficient operation than the shaded pole motors used in competitive bench grinder models. Cog belt drive provides remarkable braking speed, according to the manufacturer. The new bench grinder stops within seven seconds after power has been shut off, while other brands require up to 50 seconds to stop spinning.
With a recommended retail price of $59.95, each unit comes with two 6" x 314" wheels-one coarse and one medium grit. Eyeshields adjust to the individual height selected by the operator or compensate for the kind of work being done. Rubber shock mounting feet assure a stable position during operation and minimize vibration. Adjustable spark arresters can also be adapted to each job.
For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and pag€ number so w€ can process your request fasterl Many thanks!
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.
Introduced by Schlage Lock Company for residential and light commercial use is the wrought replica of a handcrafted lock, the "Dover." Bold in design, it is reminiscent of the period of one-of-a-kind creativity in metalworking.
The Dover represents an heraldic emblem; yet it is applicable to many contemporary styles of architecture and interior design. It is available in natural aged metallic finishes - antique brass and bronze and old iron.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.
Several new products from Rubbermaid Specialty Products Inc. include the Sidekick (illustrated), a Tool Tote, two new snack trays and an all-purpose funnel.
The Sidekick is ideal for car travel or sporting events, keeps drinks and snacks hot or cold for up to eight hours and will hold twelve l2-ou. cans. Suggested retail: $7.95.
The Tool Tote makes a carrier and storage unit to keep tools portable and easy to reach. Three com-
partments help separate and organize items. It will not rust or corrode and retails for $3.19.
Two new snack trays help avoid spills for comfortable car travel. The basic snack tray offers two deep wells for cups and a recessed area for snacks. The deluxe version offers the same with added features of a removable litterbasket, tissue holder and four compartments to hold change.
Suggested retall: $2.29 and $5.95, respectively.
A new all-purpose funnel comes in a convenient l6-ou. capacity size. It is designed for rugged use under all climatic conditions. Suggested retail price is $1.29.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.
My-Ro Products, Inc., has a flexible, polyethylene Base Trim backed with pressure-sensitive adhesive for quick, clean application, long life and easy maintenance.
It bonds firmly to all common wall surfaces. An extra-heavy adhesive mass assures permanent installation, and onestep application reduces labor costs substantially.
Base Trim can be cut to any length with scissors or knife. It is flexible enough for custom fit even on irregu- lar surfaces. Special flexible 'toe' curves down to seal wall/floor junctures with tile floors or can be installed flush against the wall for use with carpets.
Base Trim comes in black or brown in widths of 2-318" or 4" on 60'rolls. Dispenser/stand, which holds one roll of Base Trim, is also available.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.
Epoxy-patched repairs are being used by Georgia-Pacific Corp. in current manufacture of 4x8 and 4x9 fir plywood siding panels to provide a better appearance factor.
The epoxy repairs replace the traditional boat-shaped wooden patches that have been characteristic of plywood products.
Manufacture of the new fir siding by G-P marks a return after several years to manufacture of a Douglas fir "appearance item."
Studies show that epoxy-filled patches more readily blend into the panel's overall appearance after painting or staining, with the new type of repair less conspicuous than conventional repairs.
G-P's new siding panel is being made in two grades, select and premium.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.
Simpson Timber Co. has announced raised and carved panels in their International entrance door series have been increased from l-1/8" to l-3/8" thickness.
A bolder, deeper effect is achieved in patterns and panels with the new dimension, further enhancing the beauty of the doors.
Other plus features are the increased insulating qualities and weatherability resulting from the added wood. There will be no increase in price.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.
ACK in 1955. 22 men with a El deep interest in Western alder gathered in Seattle, Wa., to launch an association.
Their objective was threefold: the conservation, quality control and promotion of that bountiful hardwood that inhabits the West sides of Oregon and Washington.
This past November, two decades and over 2.5 billion bd. ft. of kilndried alder later. the Northwest Hardwood Association met again in the Queen City, this time to celebrate its 20th anniversary, and this time with a membership almost five times as strong as in 1955.
If you live in the Northwest, then it doesn't come as a surprise to hear "hardwood" and "alder" used interchangeably, almost to the exclusion of all other hardwood species. That's be' cause nature has endowed Oregon and Washington with what now numbers approximately l9 billion bd. ft., log scale, of alder. The next most abundant species is Western maple, estimated at 6 billion bd. ft.
Long before l,ewis & Clark ever stepped foot in the Pacific Northwest, Indian tribes like the Siletz and the Chinook used the smoke from smouldering alder to cure and flavor their fish. Then came the pioneers and with them the lumberjack. To them, alder was nothing more than a nuis' ance which diluted the rich Douglas fir regions.
Even though a few furniture and novelty manufacturers started using alder in the late 1800s, the "nuisance syndrome" persisted well into the 20th century.
will agree that Western alder, when compared to all other species of hardwood, comes out on top overall in terms of workability.* Another popular asset is the wood's ability to accept all stains uniformly, an attribute which has earned it the nickname: "magician of hardwoods."
This high affinity for stains and finishes allows furniture and cabinet manufacturers to make a product which faithfully resembles more expensive hardwoods, but at a lower cost. It also means that alder component parts can be used interchangeably-as a substitute molding, for example-with higher cost woods. Component parts made of alder may be used during the original manufacturing or serve a replacement purpose.
The story of the Northwest Hardwood Assn. and its fight to assure an adequate supply of alder, guarantee consistent quality. .a look at Present uses and its poPularitY.
N0RTHWEST
Then, in post-WWII America, several factors teamed up to start alder on a path of increased utilization. Chief among these was a gradual decline in the quality of other hardwoods on the national scale and an increased awareness on the part of manufacturers as to the value of alder.
Most authorities on wood todav
Not surprisingly then, as alder's reputation began to grow, numerous individuals with a keen eye on the future entered the business. It was at this time a group of concerned mills and distributors decided that a sound system for grading alder be establish' ed. And for good reason. In the hurry of it all, it was becoming apparent that in some cases alder was being misrepresented, most of the time innocently, to a few unwary users.
(Continued next month)
*Tests by U.S. Forest Products Research Labs. Pub. 881.
American Wholesale Hardware's 1976 Mid-Winter Promotional Catalog has 16 p. in color and specifically for dealers in the Greater Southwest.
For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660
Please mention issue date and page number so we can process your request faster! Many thanks!
Ways for d-i-yers to repair their own electrical appliances are in electronics expert Carl G. Grolle's new book, Complete Guide To Electical and Electronic Repairs, ($9.95, 210 p.) from Parker Publishing, West Nyack, N.Y. 10994.
Bel-Air Doors' beautiful, handcarved entry doors come in 15 different designs; six in the walnut antique finish and nine in the hand-rubbed walnut and are illustrated in a beautiful free new two-color brochure.
A 2Gminute film showing the basic safe operation of a chain saw has been produced by Homelite as an educational message for both experienced and inexperienced chain saw users. Contact your local rep. or write to Homelite; 14401 Carowinds Blvd.: Charlotte, N.C.28217.
Specification literature (free) for its line of arm carrier clamps for industrial trucks has been revised and updated by the Industrial Truck Division, AllisChalmers Corp.
"Plywood Commercialflndustrial Construction Guide," a 56-p. free booklet from the Aherican Plywood Assn., has been updated to include the latest information on the use of plywood in the design and construction of cou]mercial and industrial buildings.
Newly revised, an 8-p. free brochure on FormGuard, Simpson Timber's high densify sverlaid plywood concrete form panel, illustrates & wide range of end use projects. Technical information on care and handling is included and the economic advantages of the panel are set forth.
The Hardwood Plywood Manufacturers Association has recently announced that a new 12 p. edition of "The Story af Hordwoad Plywood" (25c ea.) is now available for distribution. It is geared primarily towards students and teachers.
Schlage Lock Co. has a new Door Preparation manual (MS60) for manufacturers of doors and frames-metal, wood, and plastic covered. This "template book" incorporates a number of changes and conforms to Joint Metal Door and Hardware Standards committee regs,
A new edition, "The Story of Hardwood Plywood," a 12 p booklet, pointed primarily toward students and teachers, provides a definition and description of properties of hardwood plywood in addition to the types, grades and sizes. Copies are 25( from Hardwood Plywood. Ilanufacturers Assn, P.O. Box 6246, Arlington, Va. 22206.
Teledyne Metal Formilg has available a new 4-p. free catalog describing its welded alloy tubing capabilities. A handy chart shows available tubing sizes, alloys and finishes.
Proceedings from the FPRS conference on Wood Residue as an Energy sguree held in Denver arg.now available in 122 pages. (P-75-13) at $9 ea. to FPRS members; nonmembers $11.00, if prepaid. Write Forest Products Research Society, 280 I Marshall Ct., Madison. WI 53705.
Atset Management Fcr Higher Profitability, is a new dealer textbook by NLBMDA. Cost is $25 and may be obtained from one of the federated associations or National, 1990 M St., NW, Suite 350,Washington, DC 24436.
Selector sheets for Johns-Manville's two new Whispertone ceiling panels to 6e used in the J-M brochure, "Yoar New Ceilingl'are now available.
"Plywood Diaphragm Canstruc: fion," a l4-p. free guide from the American Plywood Assn., has been up dated to include the latest information for optimum design of plywood diaphragms.
A new free brochure which includes complete instructions and helpful tips on the installation of fiber glass and asphalt shingles is available from Johns-Manville.
The Merchant Magazine
4500 Campus Drive
Newport Beach, Calif .92660
Dear Dave,
In response to your editorial in the January issue, it would seem to me that the environmentalists are long overdue in recognizing that the objectives they seek in respect to the Redwood National Park can only result in drastically increased redwood prices to the public, the very group they are supposedly seeking to aid.
We need to recognize that much of the land now locked up in the park will never even be seen by the public and yet the trees will inevitably grow to over-maturity and thus be wasted. It is foolish not to harvest selected areas within the park.
It is essential that we preserve the land and the forest on it, the resource of redwood is too precious to foolishly dissipate, but we must recognize that locking up vast acreages is not the answer. The lumber industry has far more directly at stake than the environmentalists and, r***c*ec\Ae6^ec
it seems to me, has played much fairer with the facts than have the opposing pressure groups. In view of the industry record of fair play, it seems essential and overdue that government give them the consideration to their arguments that the situation deserves.
Sincerely,
Jim FrodshamSouth Bay Redwood Co.
2200 No. Glassell St. Orange, Ca.92667
Dear Dave:
In very few words, your editorial "The Meits of Sticking to Your Knitting" (November issue) has impressed all of us very much Well done and very much to the point.
Congratulations !
Most sincerely, John R. Osgood
Robert S. Osgood, Inc. Box 75735 Station "S" Los Angeles, Ca.90075
Gentlemen.
Could you grant us permission to publish in whole, or part, the editorial
Tho Merchanl
(on W.T. Grant's bankruptcy) which appeared in your November, 1975 issue? If so, it would be greatly appreciated.
We would, of course, give credit to your magazine.
Sincerely,
W. F. BeaufaitLumbermen's
UnderwritineAlliance 5l l5 Oak Kansas City, Mo.64112
lle are happy to grant permission with credit.-ed.
Dear Dave:
Your October issue (p. l2-13) included Pat Kirwan's article on "The Marketing of Tropical Hardwoods."
Pat was able to present in a humorous, yet serious, manner those problems encountered in imported hardwoods trade which cause some of us to wake up in the middle of the night wondering what we'll hear next. Blizzards in Mindanao? !!!
Regards,
James E. McGee General ManagerAmerican Forest Products Corp. 2740 Hyde St. San Francisco, Ca. 94119
59.60). Phone number counts as one word. Ads with border $1.50 extra. Headline or centered type $2.50 extra. Box numbered ads are $2.00 extra. Names of advertisers using a box number cannot be released. Address all
SEASONED energetic professional w/25 years in Greater S.W. in wholesale lumber & building materials sales (plus 6 years retail experience) seeks wholesale sales position commensurate with experience. All West Coast species,
especially redwood. Presently employed in top notch sales position. Write Box position. 194, c/o The Merchant Magazine.
MANUFACTURER OR MILL REP. Excellent qualifications and references with wholesalers, distributors and mass merchandisers. Ca., Mid-West and Tx. Ben Davis, write Box 188 c/o The Merchant Magazine.
OVER 25 years experience retail lumber sales management, credit and buyer. Prefer L.A. area. Write Box 195. c/o The Merchant Magazine.
EXPERIENCED RetaiI
materials, hardware man
Excellent knowledge of Write Box 196, c/o the ztne.
lumber, building seeks position. retail operation. Merchant Maga-
HETP WANTED
MANAGER needed yard in S.F. area.
Steady job. Write Merchant Masazine.
tbr retail lumber Long experience. Box 171, c/o The
SALESMAN wanted for retail lumber yard in S.F. area. Long experience.
Steady job. Write Box 172, clo The Merchant Masazine.
OUTSIDE Salesman wanted lbr wholesale lumber yard - lcl & direct sales in So. Ca. alea. Write Box 197 c/o The Merchant Maeazine.
MANAGER. Established retail lumber. yard, L.A. area. Must be experienced. Send resume to Box 185. c/o The Merchant Maeazine.
We need two aggressive, merchandisingminded sales people to join our well established company. Must be willing to accept responsibility and to grow with the future. Your good efforts here can result in genuine accomplishment. Profit sharing, pension plan and health insurance. Send resume to Box 198. c/o The Merchant Magazine.
WANTED : BUILDING MATERIALS
We buy closeouts - irregulars overstocks in: Hardware - plywood - paneling - windows - any kind ol building materials. Edw. Stein, H & E Home Builders City, 15121 Palmdale Rd., Victorville, Ca. 92392, Phone : (7 14) 245-3486.
WANTED TO BUY - by individual, established small town retail yard, No. Ca. area. Write Box 192. c/o The Merchant Masazine.
replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 475, Newport Beach, Ca. 92660. Make checks payable to The Merchant Magazine. Deadline for copy is the 23rd. To call in an ad: (714) s49-8393
LUMBER AND building materials business for lease. Sales volume excess $2.5 to $3 million. San Francisco Bay Area, long established, well located. Heavily retail. Very good return on investment. Write Box 157, c/o The Merchant Mas.azine.
SEEK gradual purchase of existing, successful wholesale lumber distribution tacility. Solid citizen with the experience to get the job done. Well established at all levels of Coast region especially metro markets. Would consider relocation. Write Box 193. c/o The Merchant Magazine.
COMPLETE mill - logging equipment24 acres mobile home - plenty of water, timber available. Cause, death. Please send resume to: Personnel, P.O. Box 667, Upper Lake, Ca. 95485.
LUMBER HAULING
c-Q TRUCKTNG rNC. (213) 6387851, 5501 East Century Blvd., Lynwood, Ca.9O262.
THREE GERLINGER forklifts. 16.000 lbs. Excellent condition. $5,000 ea. Ed Fountain Lumber Co., Los Angeles, (213) 583-1381. Ask for Ed Fountain. Sr.
ARTHUR A.POZZICO.
Don Muller Mary Bell
1030 E. 3rd St. Santa Ana, Ca. 92701 (714) 558-0255
CAL.CUSTOM MILL
Freeman Campbell Sam Preble
1000 E. 3rd St. Santa Ana, Ca. 92?01 (714) 835-5344
Abitibi Ai Peirce Company ... ....... ::..
All Coast Forest Products ..,. American Forest Products (Rialto) American Forest Products (Ceiiitos) American Forest Producls {Van Nuys)
American Hardwood Co. ..
American Lumber Species, lnc.
Burns Lumber Co,
Clear Fir Sales
Connor Lumber Sales
Coos Head Lumber& P|ywood
Davidson Plywood and Lumber Co.
American Forsst Products Corp. headquarters
LumberSpecies, Inc. .....,....
Door Co.
Corp.
0oors, Inc. ..
California
Hardwood Co.
Corp.
Lumber Co., J.E. Lamon Lumber Co. .. lvlacBeath Hardwood
Lumber Co,
Lumber Co. Rolando Lumber Co.. Inc. Silmarco Internatronal (AFPC) ,.. Wendling Nathan Co. .. ,.
Products Co
TBEATED LUMBER-POLES
Koppers Co., lnc.,. ,. Wendling.NathanCo. .,...,............
SPECIAT SERVICES-TRAl{SPOBTATION California Bedwood Assn............
Fetail Hardware Assn.
Inspection Service
Pacific Railroad
ARCATA
Arcata Redwood Co.
Holmes Lumber Co.. Fred C. Simpson Building Supply Co. Simpson Timber Co.
Tacoma LumberSales, lnc.
Trend Lumber Co.
Twin Harbors Lunber Co. {DF & Rdw.)
AIID ERSOl{
Kimberly-Clark Corp.
Paul Bunyan Lumber Co..
CT OVERDATE
Ford Custom Lumber
G&RLumberCo.
Kinton Div. (Rolando Lumber)
Louisiana Pacific Corp.
Reitz, E. L. Co.
Rounds Lumber Co.
West Range Corp.
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Crane Mills ..
EU REKA Holmes Lumber Co., Fred C.
FORT BRAGG
Georgia-Pacific Corp. (i"uwr-., Holmes Lumber Co., Fred C. Niesen-Ward Forest Products
FEESIll0
American Forest Products Butler-Johnson Corp. .. Clear Fir Sales {Pickering} Georgia-PacificWarehouse International Forest Products, Inc.
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American Forest Products
Clear FirSales (Lorenz)
Louisiana Pacitic Corp. (Red Blufil...
Wisconsin California Forest Products.
Alhambra Metal Products
American Forest Products (Ceritos)
8el-Air Door Co. ,.
Berkot Nlfg. Co.
Eeverly Manufacturing C0....,..........
CaryedDoors,lnc.
Carroll Moulding Co. ,. ,..
DEDoors.lnc.
National Gypsum Uo.
Porter Co., Inc., H. K., Disston Div.
So-Cal Commercial Tri-CountvWholesaleCo.
Vent Vue Products
Western 0uo.Fast SPECIAT SEBVICES
Calitornia Lumber Inspecti0n Service
Guerin Transportation (rail car unloading)
l.C.R. Corporation..
l\4utual l\4oulding and Lumber Co. (custom millingl
W. Coast Lbr. Insp. Bureau
HANDTING ANO SHIPPING CABRIERS
C.0 Trucking, Inc.
Guerin Transportation
Lee Lumber Hauling
union Pacific Railroad {Los Angeles)
P.R.0.D.WholesaleDistributors
MIg., lnc.
FO RD
Co
Fountain Lumber Co,. €d.
lJnion Pacific Eailroad Wendling Nathan
MYRTLE CREEK
Fibreboard, Green Valley 0perations'
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Clear Fir Sales (Bound Prairie)
Crown Zellerbach Corp...
oant& Hussell, Inc.
0G Shelter Products, SeN. Ctrs. 0iv.. (Tualatin)
DG Shelter Products Hearin Div.
Duo-Fast 0regon
Far Wesl Fir Sales
Georgia-Pacific Corp- . .
Hampton Lumber Sales ..,.........
Inland Lumber Co.
Louisiana Pacific Corp. (Beaverton)
Lumber Products
National Gypsum Co.
0regon Pacific Industries
James R. Pynes, 57, died December 3l in Portland, ending a career spanning 35 years in the western lumber industry. He was chief quality supervisor for Western Wood Products Assn. since 1964 after holding a similar position with the Western Pine Assn., a predecessor of WWPA.
Born in Peason, La., Pynes spent his early years in Arizona, New Mexico and Colorado before moving to Oregon in 1934. He joined the Edward Hines Lumber Co. in Burns in 1936. He earned a lumber grading certificate, awarded for exceptional proficiency, in 1940. After Army Air Corps service in WWII, he rejoined Hines. He was hired in 1948 by WPA and stationed in Klamath Falls, Or. for 12 years. He was named chief inspector in 1961.
He headed a WWPA staff of 35 men responsible for supervising the grading of nearly two thirds of Western softwood lumber production.
He leaves his widow. Edna: two daughters; three brothers; one sister; and four grandchildren.
Harold O. Schadt, 49, international markets manager for the American Plywood Assn., Tacoma, Wa. died December 26,1975.
Schadt was a forestry graduate of Iowa State University. He joined APA as a field representative in Chicago in
1956, promoting structural applications.
He transferred to the International Department in 1964 as its first international representative in Cologne, Germany. He was made international markets manager in 1966, headquartered in Tacoma.
Survivors include his widow, Betty; four children; a brother; and his stepmother.
O. Edwin O'Kelley, 51, v.p. and sales manager for Wisconsin{alifor- nia Forest Products, Redding, Ca. died January '7 , l9'76 of a heart attack.
Mr. O'Kelley was past president of both the Sacramento and the ShastaCascade Hoo-Hoo clubs, a member of the Redding Elks Lodge and Riverview Golf & Country Club and a U.S. Army veteran. He was chosen Lumberman of the Year during Forest Products Week in l9'14.
Survivors are his widow, Eleanor; two sons and two daughters.
F. P. BAUGH
F. P. "Paul" Baugh, president of F. P. Baugh , Inc., died in Duarte, Ca., January 10 of a heart attack. He was 87.
Born in 1890 in Bedford. In.. Mr. Baugh worked for L. W. Blinn Co. and E. V. Wheelock, Inc. He was the president of the W. E. Cooper Wholesale Lumber Co. (the retail branch of that firm is now a part of National Building Centers). He was also a Mason and was a 55 year member of the Sierra Madre Lodge, F&AM.
Survivors are his widow, Dorothy; one brother, two sons, six grandchildren and four great grandchildren.
You know you can get the plywood you want at Crown Plywood. But did you know thatwe also carry complete inventories on rolled roofing, redwood and cedarfencing, masonite products, Doug Fir timbers, pine commons, redwood bender and lath, and plywood sidings?
You can get it all with one call from Crown Plywood. The lumber you need, dnd the service you expect.
So give us a call at 714-530-39^ l.
Crown Plywood 7705 Garden Grove Blvd. Garden Grove,CA.92641
DE Doons supplies PERMANEER coRPoRATtoN vinyl covened boand in bulk panels on cut and assernbled into wandnobe doons.
PERMANEER coRPoRATloN secunes stnaightness with double waxed backings.
WAFltr)FlOE}E DOOFIS
BULK PANELS
All types of rnouldings including pocket fnarnes and extenion fnames. Also cutEing and packaging pen plan.
To supply youn needs, D.E. Doons offens the following flush doons fnom STRAIT DOOR & PLYV/OOD CORP.
FLUSH DOOFIS: Pnefinish, pne-fit, cut outs, special glazing, metal on wood louvens, any size in widths on heights. Handboand Eo teak.
Guality stile and nail doons rnanufactuned uv NIGOLAI COMPANY
