Merchant Magazine - February 1973

readymade fences-

easycome,eosygo

Easy to sell, too! American Forest Products Woodweavefence is madefrom selected California redwood-delivered to you completely palletized-ready for instant display and sales. And what a fence. Machine woven for consistent quality. Base coated with acrylic redwood pigmented stain and- sealer. Rust proof electrogalvanized steel nails used throughout. Harmonillng accessories of matching walk and driveway gates available in two heights lo complement all fence sizes.

You can add even more sales with American Forest Products Readymade redwood patio-deck. The same professional quality as our redwood fence. Want more information? Write: Readymade, P. O. Box 3498, San Francisco, California 94119.

REilETIEER !

O TneRTeD PoLE BUILDERS, INc. OFFER THEIR CUSTOMERS THE ASSURANCE OF HIGHEST OUALITY WORKMANSHIP AND MATERIALS AT MODERATE COST.

O TREATED POLE BUILDERS, INC. HAS THE ABILITY TO DO A COMPLETE "TURN. KEY" JOB, EVERYTHING...............FROM DESIGN TO COMPLETION.

NEXT TIME YOU PLAN TO EXPAND OR RELOCATE, CALL THE BEST

O IMAGINATI(|N

O EFFICIET{CY ARE MORE THAN JUST WORDS AT TREATED POLE

O OUALITY

E\tlrilll'^l5"lglt'-^"'i"'"'';,'y'ft',13i'-'?^'flll;",fii['f33lii:JAli$i,

A urrr*^,. sAtES 'FFrcE, AR.ATA, cA.rF'RNrA.p0. B'x 218, AR'ATA, cA 9b521

Pcbulhcr A-'D. Bcill Jr.

Eilltor Davtd Critler

Contrtbutlng Edltor Dwlght Curran Advertlrlng Proiluctlon DIgr. Marsha ClrculatlonKelleyMs- David Hamll

EDITOBIAL OFf:ICES

WESTERN LUMBER & BUILDING MATERIALS MERCHANT Is pub- lished monthly at 578 So. Lake Ave., Pasodena, Ca. 91101, Phone (218, 792-3629 or (213) 792-4098 by California Lumber Merchant, Inc. Second-class postage rates pald at Pasadena, Ca., and additional oflices. Advertlslng rates upon re- quest.

AD\TERTTSTNG OTT'TCES

NORTIIEBN CAI,IFORNTA & PACIFTC NORTIIWEST

Jerry Holtz, 580 Market St., #400, San Francisco 94104. Phone (415) 392-3365.

SAN FRAIYCISCO BIIIING

OFFICE 2030 Union St., San Franclsco. Ca. 94123. Phone (415) 346-6000.

SOUTHERN CAIIFOR,NIA

Ken Swec,ney, Carl Yann, 1385 Wesa- wood Blvd., l,os Angeles, C^. 9W24. Phone (213) 477-7593.

MOUNTAIN STATES

tr'rank L. Becksteail Assoclates, (Denver) 3505 Miuer Court, Wheat Ridge, Colorado 80033. Phone (303) 42L-2692.

NEn' YOBX' Bllllngalea & tr'lcke, Inc., 137 East 36th St., New York, 'N.Y., 10016. Phone (ea2\ 532-7632.

SUBSCRIPTIONS

Chango of Aildress-Send subscriD. tlon orders and address changes to Circulation Dept., Western Lumber & Building Materials Merchant, 5?3 So. Lake Ave,, Pasadena, Ca. 91101. Incrude address label lrom recent lssue lf posslble, plus new address and zlp- code, Subacription Rates-U.S,, Canada, Mexico and Latin America: t5-one year; $8-two years; 910-three years. overseas: $6-one year; $9- two years. Slngle copies 60f. Back copies $1.00 when atailable. Tho ]lfiorchont Masazlne serves the members of the: arlzona Lumber &- Builders Supply Assoclatlon, Phoenlx; Lumber -Merchants Association of Northern Callfornla. Los Altos; Montana Buildins Mate- rial Dealers Associatlon,-Helena; Mountaln States Lumber Dealeri Assoclatlon, Salt Lake Clty and Denver; Lumber Assoclatlbn of Southern Callfornla, Los Anseles: Western Bulldlns Materlal -Assoclatton, Olympla,-Washtngton.

THE MERCHAIII is an independent magaz,i,ne, for the htmber and, building nate-. rials industrg in the IE Western states, concentrat'i.ng on ,nerchaniliei,ng, managertuent anil accura,te, factual newa.

Panels

Arab Termite Control ond Pesticides Cox Hordvarc

Polybeams

Old World Arls

Woddell and Fora Wood Mouldings

Timaly Solaty Decols

Fanowood and Epoxybond

No other source in the West can give you the quantity and variety of decking available right here in our Los Angeles Distribution Yard. Fountain's inventory includes Douglas fir, Western red cedar, white spruce, incense cedar and hemlock in 2",3" and 4" widths in all thicknesses. You can choose from clears, select structural or select dex with special patterns or sawn face. Specified lengths provide economy in material and easy installation on the job.

We can also give you fast delivery on rail, T&T and cargo shipments directly from the mills. On top of that, you can sell the complete roof structure by including Fountain laminated timbers and construction lumber... everything you need, close to freeways for quick pick-up. Call Fountain first and /ast/

Consumerism ond Hordwore-Housewores

VER the years, the number of lumber and building materials dealers, wholesalers and

distributors that have become heavilv involved in hardwares and housewares has continued to climb steadily. It has been an area of business that has been marked by strong upward trends and, generally, an above average return on in. vestment. So far, so good.

But this part of the business, unlike, say hard materials or dimension lumber, is particularly vulnerable to the current market phuno-"non called consumerism.

Generally, we support the preponderance of ideas behind the consumer moverlent" mainly because in the long run its efiect will be to elim. inate the sharpies, outright crooks, dishonest practices and allied shams and leave business better off and, probally, more rewarding. Not to mention the fact that, Iike you, we're ulso " consumer.

The movement so far has produced more light than heat. It has most often been an orcaniied ca.cophony of shrill pressure groups out ;isting tails in hope of getting their way. Hardly a situation calculated to deliver the fairest soluiion to all concerned.

We think the best defense against consumerism problems is what might as well be called Jack Armstrongism. Definition: Super Fairnese of the bend-over-backwards variety during all phases of the sale coupled with real sensitivity to the customer's needs and quality-for-the-money inventory.

Make. sure your stafi is customer related. Establish a customer service' and/or complaint department if you don't already have one or designate the best diplomat on your stafi to field these problems. Communicate with both staff and custorners. That will go a long way to eliminating many problems.

Don't be afraid to spend some real time on this. In the long run, it can be one of the best investments of your business day that you make. Avoid that tendency to spend so much of your time on business that you neglect what makes it all possible, the customer.

Despite its problems, hardware and house. wares' return on investrnent can be amons the highest in the entire lumber and buildittf .". terials field. Nufi mid?

Experience like Max Fisher's who has been putting up customer orders with us for over 30 years.

Experienced men on the job are your assurance of top service at United Wholesale. All our employees haven't been with us as long as Max but they all have one thing in common - ability to get the job done right.

We carry a complete yard inventory which includes Sugar Pine, Ponderosa Pine, Cedar, White Fir and Douglas Fir. Lumber orders are filled through our yard or by direct mill shipment.

We have complete milling facilities to produce your special requirements and our industrial pallet division can produce pallets, skids, crates and cut stock to your specif ications.

Next time you have an order, large or small, and if you're located anywhere in the West, give us a call. Ou r friendly switchboard operator wi I I be happy to take your call (she's much prettierthan Max). Our staff and facilities are at your service.

Hqrdwdre / Housewotes: 1973

A Hardware Growth Story

fN the late I940s and early '50s I there was one Ole's store in the Greater Los Angeles community of Rosemead. Now there are eight. Soon there'll be ten. By 1975 they plan to have fifteen. This leads to an obvious question: "What makes a small single unit hardware store grow into a large home improvement center chain?

The simplest answer, of course, is "success," Analyzing the reasons for this success, however, is a more involved and thoughtful exercise. Asked "why," Ole's pointed to the implied emphasis given in the slogan, t'Sery. ice . . . Selestion Savings."

Here is how Ole's, itselfo states its case. The words are those of Harvey G. Knell, vp. and general manager:

"Our emphasis on service begins in our approach to management and to people. People are of the utmost im. portance. Today I believe we can state that Ole's is heavy in qualified retailing management personnel and has one of the most complete personnel systems in the business.

"We assure service to the customer in the great variety of his'do-it-yourself' projects by providing more and better trained sales personnel. In turn, training is an ongoing functiono from the initial orientation program through various headquarters.sponsored training programs, store conducted and vendor conducted trainingo on up through our area manage. ment training program.

"Selectionthis is really a part of service. We have twelve major departments, each of which could qual. ify as a store in itself. We are noted for a breadth of assorunent, and for carrying hard-to-find items in all of these departments.

"Finally, OIe's ofiers demon.

Story ql s Glonce

An in-deplh look qt q hqrdwore success slory . plus lheir concepts cnd fechniques of morketing ond monogement. . . Nt'|. Retoil Hordwore Assn. progroms ore on integrol port of personnel troining.

strable savings through an aggressive, competitive advertising program that, among other things, is calculated to show us as the experts. ."

These are rather general statements. Let's analyze each one still further to see what they mean by "Seryice Selection . Savings."

PERSoliltEt IRA|lttilc

Ole's is confident that its ability to best serve its customers begins with its hiring and training practices. It prides itself in having a well organized, complete system, and a system that can expand to any size.

Upon joining the company, each new employee is introduced to the firm by means of a cassette tape and flip chart presentation that details the history of the company, company benefits, stresses the importance of customer service and establishes a universal concept of the company mission and the employee's part in it.

The new employee is then taken on a conducted tour of his particular store, at which time he meets his fellow employees and learns from them about each of the twelve major departments and the receiving area.

Once the new employee is separ. ated into his specific job function, training is directed toward his or her specialty. For cashiers, the Ole's cashiersn manual is studied and fol-

lowed closely, with a test given after a stipulated period of time.

Sales trainees have several programs. First of these is the National Retail Hardware Assn. course related to the trainee's particular department, and there are courses that cover every department.

In addition, the employee attends product knowledge meetings programmed by the season for each department. These meetings are conducted at the store, at vendor locations or at manufacturing facilities. Regularly, weks prior to the intre duction of new lines of merchandise into the stores, employees attend shows conducted at the chain's distribution center on such subjects as patio equipment, lawn mowers and air conditioners.

Once the employee has taken the complete series of courses and tests available, he becomes certified by the National Retail Hardware Assn. and has placed himself in an excellent position for promotion to management,

There is a sepaiate Area Management Training Course at Ole's and, for tlliso a specified "training store" is used, with instruction administered by the designated training store manager. An area manager is an assistant to top store management and is responsible for several of the store's twelve major departments.

In his course entitled,, "Principls ol Area Manngement," the area manager trainee learns the philosophy of area managemento in which he comes to identify himself as both merchant and manager. He learns how to plan, organize and control his work, how to develop other employees, and how to delegate. He learns the theory and

"8AIH 80UI|0UE' concept won a Hardware Retailer Industry Service award "as a tribute to the firm's leadership and outstanding ability in hardware merchandising ad improving

its service to customers." Flankirg both aisles, vanity pullman sinks are displayed in settings that include wall paneling or wallpaper, mirrors, medicine cabinets, carpeting and elec-

trical fixtures. Customers can look at the setting and get a full impression of what the various elements would look like in their own homes.

practical use of two-way communications, the management of time, plus specific details of operational (sales supporting) and merchandise management.

Position openings, including those in new stores, are posted in each store, with first consideration given to store personnel in filling the vacant post.

"00.tT.Y0uRsRF"

Increasing use is being made of simple, attractive three-dimensional "exploded" displays desigaed to assist customers in a variety of t'do-it-yourself" projects. Included are those on faucet repair, selection of the ideel electric drill accessories, roofing, fencing, the types and uses for moulding, nailg wire, and at least a dozen

others. These are meeting with critical acclaim by customers, vendors and OIe's peers in the business. Remarkably, efiorts are underway now to make the details of such displays available to the industry at large.

snEcTl0ll

As stated by Ole's Harvey G. Knell, it regards a broad assortment of merchandise as part of its service to its customers. A simple walk through one of the stores vividly demonstrates this point. One might expect to find every kind of nail, bolt and screw, and every length and size of pipe and fitting. But there are many other examples. In the plumbing department, one doesntt encounter just two or three difierent faucets. There are 27 difierent kilchen faucets, alone,

two dozen different sizes and styles of finished and unfinished vanity pull. mans, thirty difierent toilet seatg a dozen different styles of mail boxes, lB different fireplace screens and every kind of paint.

rovERTtsile

It is a competitive business and the chain has to be able to convey to the buying public that it ofiers a high degree of savings on merchandise in every department. This it does through a hard-hitting advertising campaign that relies heavily on direct mail circulars distributed each month and which last for a two week period. The format for ads and circulars includes a floor plan (engineering (Continued, on Page 8)

lllsPLAYs

6011110 sq. ft. stores in Pasadena (above), Upland and Riverside, Ca., serve as proto$pes for future, large stores. 0le's now has eight stores, has announced two more ad plans a total of fifteen by the end of 1974.

(Contirrueil lrom Page 7)

drawing) border, with the body of the ad canted or tipped, providing instant recognition. Ad features are large and there is no mistaking what the traffic items are. Price points and merchandise art are large. Headlines are in bold, black capital letters and copy is limited to the "reason whyoo a customer would want the item.

GIRCUUnS

Through experience Ole's has come to believe that it takes a circular, in which it controls everything, including the quality of reproduction, to convey the picture of stores with thousands of merchandise items in twelve major departments. Circulars with a distinctive use of coloro spell Ole's, and provide the greatest appml to the greatest number of customers. Newspaper ads are used in those weeks when there is no circular in effect and for special events (i.e.,

tttruckload saleso' or "parking lot sales") of shorter duration.

SUilfrllRY

Tracing their impressions of the t'reasons for successt' over the course of 27 years boiled down to the essentials, Ole's points to a hard won reputation for service, very broad assortments, and savings. To this it might well add factors such as quality'and brand name merchandise, a very liberal merchandise return policy, and other specifics. But all of these tend to bear, in one way or another, on the three main topicsserviss, selection and savings.

To its stores in Rosemead, Pasadena, Covina, West Covina, Hacienda Heights, Upland, Fontana and River. side, Ole's will soon add three new facilities in 1973, bringing it to approximately 500,000 sq. ft. "under roof," and a far cry from the small 1,120 sq. ft. Rosemead store of 1946.

lltilSPfPEn ads make use of a distimtive floor plan (engineering drawing border, witlt the body of the ad canted or tipped, provid. ing instant recognition.

CAll0PY for display of broad line of hanging swag lanps and fixtures represenb lowest of three ceiling heiglrts in 0le's. Note use of end caps for display of flchlights, decorator switch plates.

TOP AUALITY BUILDINGS

for lumber and commercial warehouses at approximately Yz the cost of conventional buildings

a o a a

flexible design . n0 foundation necessary . no odor

Fast efficient construction crews ertct these sfrong buildings in a short time. Original construction methods and machineg -including our hydraulic scafiold truck, insure you of top quality for lowest cost.

BUITD HIGH DRY KEEP

all poles are cemented to a depth of 6' never needs painting-won't rub off on clothes insurance rates considerably less-yet full coverage all buildings engineered and designed by licensed civil engineers

Yes,

can build better buildings for less money for you. These attractive buildings will improve your property. and are built to last. Using pressure-teated poles which will last 30 years or longer, they

Frank Ruggieri, Mgr.

NORTHERN DIVISION

Hwy. 99 W. one mile south of Williams, California

P. O. Box 837

Area Code 916/47&5381

are sale against wind, earthquake, and weather hazards because ol their rigid construction. Their improved design meets all building code requirements and there are no long braces to interfere with equipment.

A regular 60' r 60' building built in only 3 days.

San Antonio Constuction

f F you rent tools, make sure you r have a tool rental display, even on an occasional basis, to let cus" tomers know that you provide this service. Make sure the tools displayed are clean and in good shape. A mangled tool in a rental display can drive away a lot of potential customers.

To set off a tool or other lwriluare d,isplay and giae it a minid,ep.rtment looh, ta,ke some PVC pipe out ol inoentory aul fit it into a lrame arounil the disflay. Vrap it with. ribbons to disguise thc pipe. When the sale h oaer, return the pipe to inaentory,

Do your planning now on tools and other hardware items that tie into the big lawn and garden mar. ket. Early reports indicate that increased consumer buying power means more sales for this summer.

Housewares can, olten be an im. pu'lse ircm with uomen shoppers so make sure tlwt your dipl,ays are either up lront where they almost haae to be lallen ouer, or in such snre lacations that they will be aisible ercugh to attract the atten. tion needed to maoe them.

Makd housewares displays more vivid in the gondolas by using selfadhesive vinyls and bright paint to make the shelf objects jump out at the shopper. End displays can also be made more noticeable this way. For high quality items, use a black or red velvet background to give them e proper backdrop.

Vhcn you are displaying harilware and, houseuares items and, want a "hamc setting" efrect, use a squore or two ol carpet and a small bud, oase, prelerably with a liue flawer and same wall p,neling. It takes a small effort and can Wy big iliuidenils in attrrcting thc uomen trad,e.

Hardware anl merchandisinl

Giftwares can double as displays to introduce shoppers to aisles that carry gifts as well as houseware items. Hang them on hooks on the ends of the aisles on perfboard so that the spsce can do double duty.

Hard,ware anil lwusewares buyers are eager to see how what they buy can look like in fnol form. Use as much ol the promotianal literature you receioe with shipm.ents to make a library lor them as you can. Dott worry when the literature gets swiped' th$re probably cusbmers anyuay.

Hang your mirror displays in the proximity of the housewares section. It is guaranteed to get the ladies over to the area to check their makeup. Don't be too surprised to see t}re men doing a little preening before them, either.

Il you lwue a bent lor the artist ic, lwae a go at nking h,arduare parts and pieces and, making thcm inn eilher a sign n identily the departmeil or eoen a humnn type f.gure tn either point to a sign or be one. Seueral deders lwue done thk and gotten good rewits.

As customers sometimes don't see items and sections within the store until they fall over them (and sometimqs not even then) don't hesitate to identifv hardware, houseware and othei departments with a number of signs. Make sure they are of varying size and height and use color freely.

Il you lwrse a good-better-best assorttnent ol shel hardware and accessories, try grouping them ta. gether so the cwtornet c@n conoeniently conryre wlwt he is get. ting lor his money. Sign the itens within the displa.y clearly so the clerk's aahnble time is rwt taken responding ta questians better answered by a sign.

A prominently placed platform display with risers can be a good place to occasionally display large housewares items. Such an area can also be used for large lawn and garden items as power mow. ers, trash carriers, snow throwers and other big items.

Mail bores can be efectiady displayed by arranging a number ol tlwm on a brckdrop ol stnne deorating Wper, artificial brich

tousewa res )o in te rs

or stone. They slwdil be welLerwugh secured, so tha.t ptential buyers con open and close the door, a ritual ol uirtwlly all mail bor sales.

Electric housewares sales have the potential to double in the 70s according to General Electric. It notes ttyoung marriedst' are increasing twice as fast as the rest of the population and the number of families earning over $1O000 a year is rising and these families average 20 appliances compared with 9 per lower income house. hold.

Escala,ting tneat and otlwr lood prices lwnte mde lelnuers "popular" again. Take adoannge ol the situation n gioe dkplay prominence to lwusewares that can be useil lor lelnoers. It is a topical poir* and, could be an efiectiae "'neuts item" to pall readers to your ad,oertising.

Housewares' future continues to be bright as gourmet cooking con. tinues to be popular. Marriage is another big factor in the trade. More than 2 million new couples a year generate nearly $3,000 in sales for eech new couple.

Leaaing houseware ^d grlt' items uncrated, may saoe hbor costs, but it can too olten lead' to ilhplays tlwt look fupry, dritte off custotners. Once in a mess, the are@ can take oaluable sales time n lix tlwt is ,better spent on reu' enue producing octiaity..

The National Retail Hardware Assn., as well as regional hardware associations throughout the West, ofrer a number of valuable services to their members that often return many times more than the annual dues. Check into them, if you're not already a member.

Il you lwte the srye, ptrt a smal,l couch or seoeral clwirs in your lwusewares sectipn. Slwppers will appreci,ate the charue ta rest their leet and i,t will oko lorce them (assuming ilvy're still awake) to laoh oaer tlw merchan ilise.

Seminars are always popular draws and one on the basics of hardware how you use each tool and what it is used forcan be an effectivc wsy of broadening the knowledge of your customers and leading them to more purchases. Don't be bashful about having displays of the items in full view during class€s.

It just migl* be unkrwwn to peopln who you, thinh krww better that you sell lwrilwares and housewares. Sownil impossible? Don't you belieae it. With all the signs in the worlil peoph tune thetn orrt with ease. Yow can fig,ht thiE by incorporating giant saws, hannmers, lacks, shears, etc., in your written signs as well as mounting them on any blnnh area,

You can identify yourself with hardware and housewares items by using a variety of them, end-toend, to form tle borderg both outside and inside your ad space. Use them as slace fillers and decorations on stuffers and other goodies you mail.

Story a] q Glonce

A wide ronging selection of Point' ers to help you betier disPlon cdverfise, mcrchqndise ond sell hordwore orid housewores items

Il lacl* haoe been a slow mpuer Iately, cluster them into one dkplny and crcate a Security Center. Locks, keys and dli'cd lwrdware can be ticil in. Tlrc curren, crhne waae giaes strcng impetus to the cowumpr to secute his lwme.

Even though hand tools are a "mants item" don't be reluctant to decorate displays and make them Iook as good as possible. Choose masculine items such as wood beams, hunting or sport prints to make it attractive.

Use tie-ins to move tackers and staples

STAPLE tackers are not impulse items in a hardrvare v stor'.-' or lumber yard. Not many customers Iook at a tacker display and buy the tacker simply because the tool Iooks like it r.ould be handy to have around-evcn thoueh

Sfory dt s Glonce

Move stople tockers by tieing them into soles of insulotion, ceiling tiles, rewiring screens, etc. o good rentol progrom will moke them ovoiloble to di-yers who might otherwise not be prospects qnd don't forget to include the stoples for them os port of 'ihe pockoge.

it would be.

Instead, the buildcr, or the do-it-yoursel{er, has a project where the staple tacker can be very useful. Probably it is an insulation job, ceiling tile work, or re-wiring some old SCTCENS.

Thus, tacker and staple sales can be influenced by the clerk selling the insrrlation, ceiling tile, or screen wile to your customer. Such a recommendation by your clerk will plant the seed for an order. The buildcr will usuallv buv the tacker

and staples, so that's a nice clean deal. Thc do.it-yourselfer, horvever, may prefer to borrow or rent the tacker for his job, so the trick is to have a loan or rental arfilngcment.

A good rental plan includes a deposit equivalent to thc price of the tacker. AIso, on both rental and loaner plans, a time limit for the return of the tacker is a "must." Many lumber dealers tell us that their rentals end up as sales. The do-it-yourselfer doesn't finish up his ceiling tile job as he hoped to, so he decides to keep the rool so he can complete the job at his convenicnce. The deposit tht:n becomes payment of the tacker.

Of course, there is always the sale of staples for use with the tacker. Duo-Fast staples, for example, for the Duo-Fast CT-859 staple tacker, come in handy lN[ paks, or in boxes o{ 5N{. The professionals prefer the larger quantity. but the lM pak for the home craftsman trade is very popular.

Tie-in tacker sales rvith the pr-rrchase o{ building materials, for increased sales of the tackers and accompanying ,staples.

DEALER .is renting .a tacker to a homeowner with a project in progress, and he has already been sold the staples to go with the tacker, lloie tnat io it th'e dealeis i2 rental tackers are out working.

Whyitmakessense to talk toyogr L.P lqmber_ salesman about redwood.

Quite frankly, redwood is in strong demand right now. That's why you should call your Louisiana-Pacific redwood salesman. He's experienced. He's backed by all of Louisiana-Pacif ic's manufacturing facilities. And he will do his best to take care of your specifications.

So when you need redwood plywood, decking, fencing, finish, fascia, siding-any type of garden redwood-call your

L-P salesman. He'll do everything he can to help you get it.

Hordwqre/Home lmprovemenl Morket Show Due in Phoenix

The Hardware Retailing & Home Improvement Center Exhibit and Seminar is the jaw-breaking name for a new show, described by its sponsors as a ttmarket show, not a trade show," that will be held April 4-6 in Phoenix.

The Pacific Southwest Hardware Assn., in conjunction with the National Retail Hardware Assn. and the Home Center Institute is the sponsor. PSHA describes the show as o'a first step in bringing together an exchange of ideas between management and manufacturer-a means of bringing product and promotional production together within the operating scope of product and people."

The show ties in with what PSHA managing director Otto H. Grigg describes as "a new industry, the home improvement center market, composed of over 7,500 unit installations. Site is the new Phoenix Plaza Ex. hibit Center and the theme is ooThe New Show for the New Industry."

Western hardwa relnousewares show

WESIERiI States Hardware.Housewares-Paint & Garden Show, now in its 24th year, regularly draws more than 10,000 attendance, as shots at right from last year's successful show attest. This year it is in Brooks Hall, San Francisco, from Feb. 25.27. ln excess of $l million worth of buying from some 600 exhibiting manufacturers is expected.

ware section is at right rear and is flanked by an automotive section. Displays are well signed and packed full of merchandise.

H0USEWARES tie in nicely with lawn and garden products, as seen in this Angels Home lmprovement Center in Long Beach, Ca. Hard-

Why it is Esse ntial to have a Housewares Department

By Gary D. Cosgrave account executive Pro Hardware. lnc.

E feel it is necessary for a hardlines retailer to substantially increase his volume in the immediate future and at least double it in five to ten years.

The purpose of this is to generate enough volume so that a retailer can afiord the modern tools of retail management. These tools are varied, but some of the important tools are:

f a consistent and competitive advertising program

! an efficient and modern stock control system

f] a modern and attractive store interior

! in-store computer terminals

fJ

ptop". middle management

We feel that the only way to achieve the above is to expand and improve a retail store's product mix. By doing this, he broadens his appeal and attracts the family shopping unit.

Story ol q Glqnce

Pro Hordwore, merchondising plonners os well os hordwore distributors, feel growth ond the monogement tools o lorger operotion brings is vitol to survivol, ond wooing the women shoppers is o big port of thot proiect.

To successfully attract the potential customer who spends the most money, a retailer must appeal to the woman. She should and will count for approximately 40 percent of his sales. Housewares and gifts will attract the female customer hnd thus the family shopping unit. For this reason, housewares is an essential department for a large volume hardlines retailer or home center (retail lumber and building materials) operation.

Retailers are constantly looking for new, profitable lines; housewares is certainly one. Housewares can be extremely profitable if properly dis. played and aggressively promoted.

Follies lV

FFHfS year's 4th Annual Follies r for Oakland Hoo-Hoo Club :lr39 was better than ever and drew from all over northern Calif. This year the group met at North Beach in San Francisco.

As usual, prizes were raffied ofi. After Pacific Lumber's Bud Robey won three prizes, he found it necessary to get an armed guard to get

safely out the door. MC. Jim Harrison somehow managed to draw his own number twice, but tore up his tickets after watching what had happened to Bud Robey.

Club prexy Paul Olsen and vp. Manuel Lavrador were well pleased by the good turn-out. Dave Mensing, Club lf 39 sec.-treas.- noted the number of new people attending.

0ESPITE cold and rain, Oakland club was all smiles. (1) Paul Olsen, Ron Delisle, Joe Casella. 0) Jim Henderson, Everett Spicer. (3) Dave Ellis, Ed Blunt. (4) Shelby Chabot, Rich Leighton. (5) Jim Harrison, Carl Verrips, Chuck Evers. (6) Ed Bayless, Bob MacFie, Nick Elardo. (7) Len Viale, Don White, Jr., Ron McLaughlin, Don White. (8) Chris Jepsen, Ed Bayless, Fred Gummerson, Marty 0lhiser. (9) Dick Harris. (10) Ted Little ooses with attractive waitress as does Reg Ricci. (11) Charlie White, Dave Mensing. (12) Bob Smith, Bud Robey, Pete Middlekauff, Mack Giles, Gene Campbell. (13) Ed Barnes, Rodger Foster, Manuel Lavrador. (14) Bud Robey, Bill Johnson, Pete Middlekauff, Joe Casella. (15) Dwight Curran, our fearless fotog, gets into the act, and Bud Smith. (16) Ross MacCarty, Tom Halter. (17) Pete Middlekauff, Mack Giles.

N EWS BRI EFS

The removal of price controls on lumber produced dramatic price jumps immediately; std. & btr, green Doug. fir 2x4s F.O.B. Portland went from $127 to $165 and then proceeded to move higher, similar price moves marked most other forest products . the long term trend, however, is to lower prices "eventually," when supply matches demand, tho most industry seers don't expect it until Spring, at the earliest .

Price Commission officials have come thru loud and clear thatthey will continue to eye the lumber industry in particular lor price violations during Phase 3 of President Nixon's controls on the economy . . they still consider it a "problem area," tho plans are to try and control prices thru the voluntaryprogram...

Log export volumes have continued to skyrockel,' softwood log exports from the Western U.S. during the lst 10 mos. of '72 were 2.3 billion bd. tt. vs. 1.4 billion bd. ft. during the comparable period in '71; the total for last year is expected to be about 3 billion bd. ft.

To no one's surprise final housing start figures for the pqst year were an all+ime record, 2,377,000, a gain of l47o svsl the year previous opinions now on this year's probable total vary between iust over and iust under the 2 million mark

Higher interest rates are boing seen increasingly as the federal government takes more steps to control inflation; despite higher rates (d prime ol 6r/+Vo is expected soon) most observers see an ample money supply at least thru the first quarter . .

The Senate-House Joint Committee on Defense Production.

co-chaired by two powerlul members of the Congress, Sen. John Sparkman (D-Ala.) and ReP. Wright Patman (D-Tex.), is beginning a staff study of the whole supply-demand-price situation lor lumber, plyu,ood and timber . they threaten public hearings if their study findings show anythingquestionable...

Cal Forest Lumber has purchased Mutual Moulding and Lumber Co. for an undisclosed price, both firms are in Gardena, Ca.; new owners plan no changes and are running it as a separate company Service Lumber Co., a Novato, Ca., retailer, has been bought and phased out by Kelleher Lumber, a San Rafael wholesaler, which plans to build a 25,000 sq. ft. warehouse on the site, which may eventually become HQ..

Slaughter Bros.,Inc., Dallas, is seeking land for a distribution yard in Denver it plans to build later this year . agreement in principle has been reached for Palmer G. Lewis Co., Seattle, to buy Portland's Pacilic Yard Service, Inc. for an undisclosed amount of PGL common stock; Pacific Yard Service will retain its identity and will operate as a separateentity...

The s&ls are awash in money, growth in deposits broke atl records, increasing to a walloping $33 billion Calvert Knudsen, 49, a Weyerhaeuser senior v.p., is being considered tor a post on the powerful Securities and Exchange Commission, which regulates all stock, bond and cther securities trading in the U.S.

Santa Cruz Lumber has purchased a 24 acre sire in Santa Cruz, Ca., containing 105,000

sq. ft. of plant and office space in three bldgs. lor $1.4 million . . ground has been broken for a new multi-million dollar complex in South Gate, Ca., that will house, among others, National Lumber & Supply Co. .

United Gilsonite Laboratories, Scranton, Pa., has bought Beverlee's Satin Stain, Visalia, Ca., no price revealed; Robert I. Peachey is heading up the new div. Howard Kingman has sold Chelan Lumber, Chelan, Wash., to a group of local investors, headed by Don Schmitten, which plans /o close the 5O year old firm

Cashway Lumber, Baker, Ore., plans a new 60'x100' bldg. suP' ply center, according to Cashway's Dick Hindman, Jr. .Midway Building Supply, Sweethome, Ore., recently celebrated its 10th anniversary zoning battles are continuing for Northwest Building Supply, Eugene, Ore., which seeks a change from commercial to light industrial .

Building Materials Unlimited is the new name for Eichrome Building Materials, San Mateo, Ca. . . . Goodman Building Supply had some 3' of water in their Mill Valley store during the big Jan. rains . Merritt Lumber, Northridge, Ca., has had two recent cases of vandalism resulting in several hundred dollars damage . 7 Oaks Home Centerhas been newly opened in Morgan Hill, Ca. by partners Phil Torres and Ted Oakley.

CBS Plywood, a S.F. Bay Area retail bldg. mtls. chain, has been purchased by a group of investors headed by Tom Bentley, ex-gen. mgr., Publishers Forest Products, Portland, Bob Smith is vp., lon mer pres. Jack Favors has left the co.; CBS has 5 outlets: Oakland, Fremont, Dublin, San Leandro and Concord . their stores in Napa, Berkeley, San Pablo and East Oakland have been closed.

?r!: J**[u,

GALENDAR

FEBRUARY

Los Angeles Eoo-Hoo-Ettes #10Feb. 10, national board meeting, Airport Marina Hotel.

Imported Hardwood Products Asen.-Feb. 14-17, annual meeting, The Inn, Rancho Bernardo, San Diego.

Weetern Wood Moulding & Millwork ProducersFeb. 14-17, semi-annual meeting, Kona Surf Hotel, Ilawaii.

Tacoma Lumbermen's Club, Inc.-Feb. 15, meeting, New Yorker, Tacoma, Wash.

Montana Building Material Dealers' Assn-Feb. 15-17' annual convention, Northern Hotel, Billings.

Shasta-Caacade Eoo-Eoo Club 133-Feb. 16, Red Bluff meeting (place to be announced).

Spokane Hoo-Hoo Club 16Feb. 16, family Valentine party (place to be announced).

Los Angeles Eoo-Eoo Club No 2-Feb. 16, Valentine's Day Party, Queen Mary, Long Beach.

Black Bart IIoo-Hoo Club 181-Feb. 21, Induotry Nite, (place to be announced).

Wcstern Statet llardwore/Ilousowares Show-Feb. 25-27, Brooks Hall, Civic Ccnter, Sa,n trlancisco.

Oakland lfoo-Hoo Club 39-Feb. 26, "Meet the Siena Club," Blue Lion, Oakland.

Material Handling Institute Clinic end Shor, Feb. 26March 1, Clinic, (Fairmont Hotel); Show, (Cow Palace), San Francisco.

MARCH

American Wholeaale Hardware Co. Sales Galaxy-Morch 4, dealer hardware & sporting goods show, Anaheirr Convention Center. Anaheim, Ca.

Tocoma Olympia IIoo-Hoo Club No.89-March 6' meetlng and past president's night, New Yorker, Tacoma.

Tyestern \[ood Products Assn.-Merch 6-9, Spring meeting, St. Francis Hotel, San Francisco.

Spokane Hoo-IIoo Club 16-Mareh 8, Manufacturers nite, (place to be announced).

Los Angeles llerdwood Club-March 8, monthly meetingt Briars Restaurant, City of Commerrce.

Mountain Stetes Lumber Dealers Assn.March 14-16' convention, The Broadmoor, Colorado Springs, Colo.

Tacoma Lumbermen'e Club, Inc-March 15, regular meeting, New Yorker, Tacoma.

Shasta-Cascrde Hoo-Hoo Club 138Msrch 15, Bumey Bash, Burney, Ca.

Spokene IIoo-Hoo Club 16March 28, meeting, Stockyards'Inn.

Woodwork Institute of Co., Mgrch 29-31 , 22nd. annual convention, Quail Lodge, Carmel Valley, Ca.

APRIT

Tacoma Olympia IIoo-IIoo Ctub 8S-April 3, regu.lar meeting and Concat, The Chuckwagon, Lacey, TV'ash.

Pacific Southwest Hardware Assn.-April 4-6. Home Improvement Exhibit & Seminar, Plaza Exhibit Center, Phoenix, Arlz.

Spokane IIoo-IIoo Club 16-April 5, Old Tlmers Nite (to honor past presidents), place to be announced.

Los Angeles Ilsrilwood Club-April 12, monthly meeting Briarg Restaurant, City of Commerce.

Shasta-Cascode lfoo-Eoo Club 133-April 14, Ladies Nite, Riverview Country Club, Redding, Ca.

Tacoma Lumbermen's Club, Inc.-Aprll 19, regular meeting, New Yorker, Tacoma, Wash.

Spokane Hoo-Hoo Club 16-April 20, meeting, Stockyards Inn.

Notional Particleboard Assn.-April 28.May 8, semi-annual meeting, Broadmoor Hotel, Colorado Springe, Colo.

Fast growth narks wholesale firm

1/-lNE of the most rernarkable new \-rf wholesale forest products firms to open in the West in the last few years is the Valk Wholesale Lumber Co. in Riverside, Ca.

Their growth has been phenomenal enough to make Howard Hughes envious. Their gross sales in 1970 were about $200,000; in l97I about 9980,000; $2.7 million last year and they expect to do $5 million this year. And if that weren't enough, the president, Don Valk. is 25. His twin brother Ron is the secretarv-treasurer and the old man of the outfit is brother Howard. He is an ancient 28. When they began they had, gener. ally speaking, no money, no experience and no help. When asked by a visitor recently if they would do it

again, knowing what they know now, Don allowed with a erin that he "probably wouldn't."

Valk began as a pallet manufactur. ing busines and the lumber part of it, which began as a sideline, has become the biggest part of the 3r/z year old firm.

After Howard Valk returned from Army service in Viet Nam (attd that's a story in itself, as he came home with the Medal of Honor - the nation's highest military honor - plus three p"rpl" hearts and others he's too modest to talk about) he was briefed by Ron Valk on what was happening. A friend of the family had an order for 500 pallets, but had had to drop out of the business; it was a profitable deal and the boys

didn't want to lose it. They quickly journeyed to Arizona where brot-her Don was working in a mining operation and convinced him to join them in forming a company to produce the pallets ordered and to use that order as the springboard for a new pallet manufacturing company.

Two days later they were in busi. ness. They began with the decidedly modest capitalization of $2,000 which they used to buy lumber. They later bought a truck, a lift-truck and pneumatic guns on credit. Then they went at it with a fierce determination to succeed and an appetite for hard work seven days a week.

They were no sooner in business than the man who had ordered the 500 pallets went bankrupt. So Ron

-qR0W everywhere, the yard is rc exception. New sheds (top left) are for finished lumber, plyrygod. Office building (top right) covers 3,500 sq. ft. Yard work (lowdr left) and cutting operations at the pallet planl right.

Valk went out on the road to sell the pallets and sell he did, all they could , produce. There was a good markup and the business was profitable, but they wisely put the money back into the business, drawing no pay for the first tlrree months, then $50 per week six months. Ron Valk recalls that at the hours they were putting in that it worked out to about 80d per hour.

The important thing was that the business was growing. In less than six months they had outgrown their initial quarter acre location and had moved to a two acre parcel that they were to occupy for the next l8 months, though by then they had expanded it to seven acres. The move to the present 25 acre site was in May, L972.

In the course of making the pallets, they had people stopping to ask if they could buy the lumber. "They didn't care if it was economy," re. calls Ron Valk. So the Brothers Valk, who are nothing if not alert, began

Slory ol s Glonce

The remqrkoble story of how three young brothers hove built o wholesirle lumber ond pollet monufocluring business . . . now in their fourth yeor in business, they expect to do $5 million . they begon wirh $2,000 cqpitql.

to oblige. "Then we overbought,'n Ron sIS, toso we put a lift of 2' x 4 x 8'economy out on the street with a sign on it that said STUDS 39d." Before long they were selling six to eight units a day. "Then the customers wanted other things and we found ourselv€s in the lrrmber business."

Thev attribute their remarkable ,o*"* story to a wifingrress to work hard and luck (tlere's that modesty again).

The present yard, and we say present because at the rate they've grown there's no telling what might happen, covers 25 acres, with two acres paved. The sheds pictured are just being completed now. They are for plywood and finished lumber and give them 20,000 feet under cover. The new office building is 3,5fi) sq. ft. and cost s50,000.

There are 32 poople in the firm, split evenly between the wholesale lumber side and the pallet manufacturing, which Howard Valk runs and which average about 1200 per day and can turn out up to 3,000 daily. The lumber yard superintendent is Curt Byrd, who moves o. ut about 100,000 bd. ft. per day, l.c.l., from their inventory of 750,000 bd. It. to 1,000,000 bd. ft.

They have six men out on the road selling, under the watchful eye of sales manager Roger Stainbrook, covering parts of California, Nevada and Arizona. Sales are 9O/o to retarl, 107o industrial.

Two of the brothers' wives work in the business. Don's wife, Barbara, is the credit manager, and Ron's wife, Sue, who is in charge of accounts receivable and billing.

EARTY PROBTE}IS

Collections were an early problem with the firm. "I wish we had been stricter," notes Don. Buying was especially difficult in the early days. ttWe were new and it was tough," remembers Ron, "we were calling from 40-60 sawmills per day, but buying from only about one in 20. However, when you spend $3,000 per month on telephone callso they have to respond."

The first full load of lumber they bought was from the now defunct Hudson Lumber Co. in Williams, Ariz. Why didn't they buy it locally where it was some 20/o cheaper? "We were so newrt' Don notes, ttwe didn't know enough." It didn't take them long, howwer, to begin buying direct, their first mill direct order coming to them from Mt. June Lumber Co.o Springfeld, Ore.

Despite their growth l'ast year, both Ron and Don agree that the profit side of the ledger could have been better and they are working to bring this up to their satisfaction.

Future plans call for what they describe as integrated diversification; growing into something related to the pres€nt businesses, not a totally new field. They hope to have a remanufacturing operation going by March or April and talk hopefully of a truss company and perhaps a sawmill someday.

IHE IIff{ that makes lt go (tod Don Valk, 25, company president. 0lder brother Howad, 28, in a rare moment of repose in the yard cart. Don's fraternal twin, Ron, Oelow) on the WATS line. Roger Stainbrook (lower photo). is the company's sales mgr.

Msnvlaclurers of Quofity Forest Producfs

Leogths up to l8'. Fioe grained old growth timber from our Yolla Bolla Tree Farm,

Douglas Fir, White Fir, lncense Gedar, Sugar Pine, Ponderosa Pine

lnterstate 5 Freeway comes practically to our door. FAST shipment is made easy by our location.

Why take a chance on a transit car from Brand X or Brand ?

Next time ask your favorite wholesaler to try Crane Mills first.

U,P. lmprovemenl Progrom

Union Pacific Corp. plans a capital ixpenditure program for 1973 of $I95 million, up $40 million from tlre estimated $155 million invested in 1972, according to Frank E. Barnett, chairman of the board and chief executive officer.

'oThe majority of the funds, gl20 million, will be earmarked for the purchase of new equipment and roadway improvements for the Union Pacific Railroad," Barnett said. This is an increase of $5 million.

The remaining $75 million will be spent on expanding and improving Union Pacific's two other major areas of operation, natural resources and land development.

The road's 1973 rolling stock program ".11. for the acquisition of 60 new 3000 h.p. locomotives and 2,150 new freight cars. The order includes 300 box cars of various sizes and capacities, 500 insulated box cars of 70-ton capacity, 300 open-top hopper ears of l0O.ton capacity and 400 covered hopper cars of 100+on capacity, 600 70-ton box cars and 50 flat cars.

Ofrice: Corning Pb*: Pashenta

YlR8ll{lt Hardwood 00., the world's largest distributor of hardwood flooring, recently announced its Salesman of the Year award was presented to Jim Dorsher (|efi. Most lmproved Salesman of l9Z2 aviard was presented to Bruct Gielen. Donhgr represents Virginia Hardwood's hardwood, cork, and carpet lines in central ios AncelesiSan Bernardino. and Riverside counties. Bruce Gielen serves the noriliern Los Angelei county area.

lT ll0ESllT take a genius to figure out that if your operation lools lile this, yodre not long for ttis Ousiness) world. This mess was photographed recently at a multi+nit retail discount house whose ad. vertising urges the ladies lo come in and shop. Ihe/re realf going h love his orp!

l!!a

maews

HARRY MENDENHATT executive vice president

Lumber Merchqnts Associotion of Northern Colifornio

45,16 El Cqmino Rcol, Suitc 0 los Aftor, Co. 91022 (4r5) 94r-r6r7

\f/E have just concluded our Annual vr Top Management Seminar and were fortunate to have had on the agenda of speakers Albert Ross, formerly division chief of the basic materials division, Price Commission, Washington, D.C.

He accepted our invitation to discuss lumber price controls several months ago and three days prior to 't &# the beginning of the seminar the President announced Phase III. Ross called the association bo advise that he would still keep his appointment and he was being briefed by the Cost of Living Council on the impact of Phase*III on*our industry,

When he addressed the group attending the Seminar he was bringing the latest information straight from the "horse's mouth." It was fortunate that we had previously scheduled him and that he brought us the information on Phase III.

Another speaker that provided information on a timely basis was David Valoff, the Central Valley regional manager of the State Division of Industrial Safety. As most of you know, the state was late in submitting the state plan for the assumption of administration of the Federal Occupational Safety and Health Act at state level. Being late the federal government announced that they would pre-empt the State Industrial Safety laws until such time that the state plan was approved. Valoff brought those in attendance up to date on the state and federal requirements of OSHA which will have a greater impact on the dealer this year than ever before.

Those dealers in attendance expressed great concern over these two subjects. Several other speakers were present and the final day was devoted to round table discussions on subjects that were presented the previous oay.

With this type of timely program available and the anticipated increase in federal legislation that will affect every dealer, it is difficult to understand why every member was not present and equally as difficult to undLrstand why every dealer is not a member.

ADVERT'SERs

Mogozine to reoch:

Rotail tumber -and building materlats dealers.

f Wholesatars, distributors, jobbers and manufacturers, agents of lumber, building matelials and installod sqrilmsnt.

f Manufacturors 0f lumber, wood products, including sash, door, millworft, furniture, boxas, crates and Gases, building products, equipment and constructi0n equipmenL

$0urce r. .

First call Hobbs Wall for wholesale Redwood and Redwood split products, Douglas Fir and White Fir, Ponderosa and Sugar Pine, Hemlock and Cedar lumber. Depend on us to follow through with the right grades at the right prices!

By R. V. PETERSEN executive secretary

fHE problems imposed by imPle- ! mentation of the Occupational Safety and Ilealth Act have not dirninished with the passage of time.

The small employer such as the typical building material dealer finds himself surrounded by compliance hurdles of seemingly questionable significance and surpassing magnitude. The fact that the l\fontana Legislature is in the process of passing enabling legislation which will institute

control at the state level does little to alleviate the major Problems.

It is difficult for a^n employer to know the steps to be taken in the march to compliance. It is virtually impossible for him to digest the reams of regulations in an attempt to determine applications pertinent to his business. He has difficulty in deciding upon equipment to be installed, revised or corrected for the sake of compliance. Or to consider significant expenditures to accomplish questionable modifications or corrections within his plant. He fin<is it disconcerbing that

a request for advisory or counseling inspection must be accepted as an official inspection with attendant liabilities for penalties.

The winds of change seem to be blowing in Washington. It is hoped that remedial legislation can be achieved which will relieve this situation by elimination of many unreasonable requirements and by clarification of responsibilities uader the act

There are expectations of exemPtion for certain small employers, a side-stcp action which would not answer the larger questions. Clarification of standards" elimination of illogical requirements, direct relating of requirements and responsibilities to employee safety and health, such considerations are necessary for achieving a practical common senge approach to the problem.

We now await a demonstration of responsible intention by Congress. terials furnished to his agent. This bill draft would eliminate this part of the current lien law.

By FRANK DAVIS executive vice president

fN this year's Arizona State legis- r lative session there is expected to be several bills introduced to change the present Lrizona lien law.

There are two reasons for this as there is a case in the ccrurts which would make the present law unconstitutional. Secondly, there has been a lot of newspaper publicity regarding the consumer not having enough protection in the existing law'

SB 1010 was introduced to cha,nge the law.

As prepared for introduction, this bill would provide three major changes in respect to the current mechanics' and materialmen's lien law: (1) it would eliminate materialmen's lien rights; (2) it would no longer contain a statutory reference as to who con-

stitutes an agent of the owner; (3) it would require contractors to provide the orvner with the names and amounts owed for labor or for labor and materials and v'ith lien waivers from subcontractors.

To be eligible for lien rights under this bill draft, a person would have to furnish either labor or both labor and materials to a project. To clarify the materialmen's lien rights in respect to this section, the bill draft specifically states that "a supplier of materials only does not have a lien and delivery or preparation charges bY such srpplier does not constitute labor under this section."

Presently, the lien law provides that every contractor, subcontractor, architect, builder, or other persion having charge of the project is the agent of the owner, and the owner is liable for the reasonable value of labor or ma-

The third major change contained in the draft is that the contmctor, before receiving any payment fnom the owner, would be required to provide the owner with a signed statement of the names of those who labor, or labor and furnish materials on the project, and the amounts due to each. Also, the contractor would be required to provide lien waivers from the subcontractors. Upon payment to the contractor pursuant to such statements, the lien od the contractor and subcontractor would be extinguished to the extent of such payment.

Furthermore, the bill draft would make it a misdemeanor for the contractor knowingly to provide the owner with false information or deliberately fail to pay for materials or services for a job for which he had been paid.

Since SB 1010 eliminates the materialmen's lien, ow association is vigorously opposing this piece of proposed legislation.

We are presently working with our State Legislators in this respect and are trying to get a new bill introduced that would protect the lumber dealer.

THtr SOUTHLAND

By WAYNE GARDNER executive vice president

WIHILE the conservationists and " preservationists discuss the "evils" of clearcutting and other recognized management techniques employed effectively by the lumber industry, read private enterlrrise, they are overlooking perhaps a true evil, that of allowing extensive exports of logs from the forests of Oregon, \Mashington and California.

This practice is condoned and even encouraged by the federal government and to so many, if the government suggests approval, that makes it acceptable.

What is the real efrect of exports?

Look at the increase in exports for

the last three years. In 19?0 exports were 2#, billion bd. ft.; in 1971, 1.9 billion bd. ft and in L972,3 billion bd. ft, all in logform. Exports reached an all-time high at the same time that housing demands reached an all-time high and the 1972 exports represented enough lumber to build 300,000 living units--more than was built in 1972 in the State of California. The 3 billion bd. ft. represents about one-third of the cut from government lands in Oregon, Washington and California, a cut which, due to lack of funding, was not equal to that established as allowable. High demand and inadequate supply also created the highest prices ever seen in the lumber industry.

Since experts are predicting extremely great demand for housing in

NCIR#ffi'w'H6#''tffi

By ROSS KINCAID executive vice president

A PARTIAL list of our committees

'- for this year includes the following industry-minded men and women who are making a real contribution: All-Industry A'dvisory Council: A. H. Parker, chairman, Bremerton; Phil Bowman, Seattle; Herb Crane, Portland; Jim Frear, Boise; Phil Harris, Seattle; Idan Ivergon, Portland; Pat Reitanl, Seattle; Charles Shafer, Caldwell; Wendell Weatherly, Eugene; Bill Wojtech, Portland.

Budget: C. E. Link, chairman, Boise; Bobert E. Bush, Elma; Cliff Furlott,

Reedsport; Verlr Greer, Seattle; Ross Kincaid, Olympia; Bert Kinzig, Scappoose; E. P. Railey, Albany; Jerry Williams, Spokane.

Education: Jerry \ililliams, chaiiman, Spokane; Thomas B. Beil, Spokane; Jim Bender, Seattle; Zack Brandon, Portland; Don Corkum, Portland; Chet Council, New Plymouth; Elmer Field, Kent; Robert Higgins, Portland; Tom Ilowell, Yakima; Curt Kehoe, Lynnwood; Dick Morse, Canby; Robert McPherson, Walla \tralla; Loren Papworth, I.ewiston.

Executive: C. E. Link, chairman, Boise; Robert E. Bush, Elma; Clifr Furlott, Reedsport; Vern Greer, Seattle; Ross G. Kincaid, Olytnpia; Bert F. Kinzig, Scappoose; E. P. Railey,

19?3, it is certainly time to ta^ke a

stand on the export matter.'

Phase III is now with us. Prices ;! can be increased to reflect increased ': costs without regard to profit mar-

gins, if the average price increaser do ,,t not exceed l\h% in a year. The base ii period for calculation of the profft ; margin guide has been revised to permit inclusion of any new fiscal year that has been concluded since August 15, 19?1.

This should make life a little more bearable for the lumber industry, but things must be made decidedly more bearable. Increased allowable cut is possible, fully funding the U.S. Forest Service is possible, but these are factors which will result in increas€d supply 12 to 18 months hence, in 1974. We need help now!

Exports of logs and lumber must be sharply curtailed. This can be effected if enough members of the industry let their plight be known to the Congress. Ask your representative to work to. ward reduction in the amount of logs exported by at least one-half for the first quarter of 19?3, or until the lumber industry achieves a more equitable balance between domestic demand and supply. As someone once said, t'Charity beg"ins at home." Let's remind our legislators of that!

Albany; Jerry Williams, Spokane; Ex-Officio: Carl Knoll, NLBMDA director, Kenmore.

Government Afiairs: Jer4y Buzzard, director, Olympia; Don Abel, Jr. Juneau; Bob Bush, Elma; Bob Linville, Boise; Bill McCormick, Salem.

Legislation-Alaska: Don Abel, Jr., chairman, Juneau; Barbara Bante, Ninilchik; James O. Campbell, Anchorage; Marion Nussbaumer, Fairbanks.

Legislatien-Idaho: Bob Linville, chairman, Boise; Mel Bettis, Caldwell; Lynn Broadhead, Blackfoot; Vic Cemozzi, Jeromel George Jacobsen, Nampa; Larry Morbeck, Moscow.

Legislation-Oregon! Bill McCormick, chairman, Salem; Ed Bicknese, Ontario; Frank B. Ehlers, Klamath Falls; Forrest O. Garrigus, McMinnville; Bob Kerr, Brookings; M. F. Moyer, Eugene; Gib Olinger, MiltonFreewater; W. Stewart Orr, Grants Pass.

Lumbrr Association 0f Sou$orn Callfornia ZlSl Wrr 3rd 3r., lor Angolu, Co. 90057, l2l3l 3lld96

Glu-lom Feam Dept. Enlorged

American Lumber Speciee is continuing to expand their GluJam departnent and has established an inrrntory at the Koppers Co., Inc. plant in Ontarioo Ce.o according to [,es Neadeau of A.L.S. Area customers now can draw directly against the inventory for 19 different sizes in lengths up to 7? long.

Northern California customers are continuing to be serviced by American Lumber Species' stock in Sacramento and Oroville.

Evons Promoles Koplon

Evans Products has named its president, Sheldon Kaplan, as chief executive officer, according to Monford A. Orloff, the firm's chairman and since 1962 chief executive offieer.

Kaplan has been prcsident and chief operating officer since 1971. Orloff; who continues as chairman of the board of directors, will emphasize activity in their financial and acquisltion programs.

Kaplan joined the company in 1965 through its acquisition of United States Railway Equipment Co. of

which he was then an exec. vp. In 1966, he became o(ec. vp. and manager of Evans' industrial products group, becoming group presidetrt in t970.

Chompion Ordered to Cut Price

The Price Commission, one day before it was dissolved by President Nixon, ordered Champion International to effect a $3 million rollback at their West Coast plywood division. The PC charged they had il. legally hiked plywood, particleboard, hardboard, veneer and lumber prices. Despite the move to Phase III, Champion will have to comply with the order, if their stay isn't upheld.

Under terms of the rollback, the largest ordered by the PC, Champion would lower sale prices on their goods and services to base period levels.

W.l.'s New Veneer Plonl

Willamette Industries, Inc. assumed operation of the Rex Veneer Co. plant at Philomath effective January 1, according to William Swindells, chairman of the board.

The Oregon plant, currently producing 70 million sq. ft. of 3/s" veneer

Confidence o

annually, was part of a $40 million l'l timber". and related assets purchase announced by Willamette last June.

General manager of the plant is Villiam Shields, who is in charge of several other manufacturing operations for Willamette. Elwood Berk- :' lund continues as production manager.

New CRA Generol Monoger

Keith Lanning has been named general manager of the California Redwood Assn. in San Francisco. Promotion manager of the organization for the past seven

yearq Lanning will be in charge of all phases of the operation of the association.

He is the current president of the San Francisco Advertising Club and is active in many lumber industry and civic organizations.

Philip T. I'arnsworth continues as exec. vp. and Helen McDonald has been named the new secretarv-treasurer.

Now, over 5,000,000 feet of dimension lunber and studs monthly .

Southern California

Art l{ett would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

Sales

West Big on Second Homes

For the first time, figures are available on how many families own second or vacation homes. According to the Census Bureau, 2,890,000 households in the U.S. own second homes, or 4.6Vo of all households in the U.S.

There are 523,000 families owning second homes in the L3 Western states, 4.7Vo of all Western households. Though no similar question was asked in the 1960 Census about second homes, estimates have been made using data from the 1960 Census of Housing on housing units held for occasional and seasonal use.

If the figures from the 1960 and 1970 Census are roughly comparable, then an average of 99,000 second homes have been built annually. The West, which has 17.0Vo of the U.S. population, has accounted, lor 26Vo ol the new second, homes b:uilt in the decade.

Serious Occupotionql Diseose

Warnings of an insidious occupational disease have recently been voiced by the Woodwork Institute of California. This economic successor to the London Flu is diagnosed as Hardening Of The Attitudes. Its danger signs include:

(l) "Never did it that way before.o'

(2) "It won't work."

(3) "It's too new."

(4) "It's too expensive."

(5) "Why change now?'n

(6) "It can't be done."

Feeling any of the symptoms ?

Production & home ofice: Fred Holmes o Carl Force o Jim Buckner o Gary Ohleyer P. O. Box 665, Ft. Bragg, Calif. 95437 Phone (707) 96+4058

Exlcusive soles ogenls for, M & J Lumber Co., Inc.

(Meyers Flot, Colif.l

Englewood Lumber Co. (Redcresl, Colif.t

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D&R.

Hemlock Studs from Warrenton Lumber Co., fVarrenton, 0regon

Fast regular ocean shipments by barge lrom Southern 0regon and the Columbia River direct to Southern California.

manufactured especially for

c0nstructi0n needs.

Mfgr. Profifs At New High

A continuing heavy demand for building materials plus stability of unit costs combined to boost profits of building products manufacturers to a new high in last year's third quarter, reports F. I[/. Dodge.

According to the firm, the profits of a representative group of 62 major makers of building materials it sampled rose 65.2 percent on a sales gain of 21.2 percent during the third quarter comparbd to the same quarter a year ago. "The guarter's strength for the building materials industry," said George A. Christie, vp. and chief economist of Dodge, t'was due to the same factors pre. vailing all year: a housing boom which refirsed to fade and the continued momentum ol the recovery of the economy as a whole."

A key factor influencing profits was unit labor cost, which was unusually stable over the past year. Labor co6ts per dollar of output increased only 0.8 percent for the year ending with the third quarter, compared with four percent for the comparable period a year ago. According to Christie, "three basic factors were behind the slowed growth in unit labor cost: the rapid increase in sales which allows cost to be spread over a larger base; slower growth in wage rates due to controls, and, of course, increase in productivity."

Higgins Buys Servente Lumber

J. E. Higgins Lumber Co. has acquired the inventory and assets of the Servente Hardwood Lumber Co. Both firms are in San Francisco.

"Higgins has thus strengthened its inventory of fine hardwood lumber at our yards in Sacramento, Union City and San Francisco," according to Jack Higgins.

"The Servente firm is out of business and the name will not be used," Higgins said. No price was disclosed for the sale.

J. E. Higgins has been in business continuously for 90 years; the Servente firm was founded in 1947. Louis Servente has retired upon the sale of his firm after spending more than 50 years in the hardwood business.

specializes in supplying hard to find species, cuts or grades, in domestic softwoods and hardwoods. Don't waste time - Call American Lumber Species-we

can fill the bill fast.

capacity 300M

PtrRS@NALS

Eoward Ferguson has sold Ferguson Lumber Sales to Gene O"Ioole and Konrad Nonnenmachor, both formerly with Anaconda tr'o r e s t Products. The galeg ofrce has been moved to MissoulB but will continue operations under the original name. Howard continues on ag salesman.

Lawrence Sealey is the new owner of the former Montana Lumber & Hardware yard at Roundup. Howard Mackey continues as mg". The new operation is known as All Seasons Lumber and Hardware Co.

Carl Yerrips, Permaneer Corp., Sunnyvale, Ca., flew to SL Louis for a sales meeting reeeatly.

Dave McCreary has been hlred as purchasing agent at L-M in Fremon0, Ca., according to Ted Egn8On, gen. mgT, Ilarold Fuerrt, G-P, San Jore, Ca., started ofr the New Year with a one week vacation. Thatts tlre way to do itl

Mort Robineon has returned to Rayberg Lumber, San Carlos, Ca., as an inside saleem6n, according to Joe Aknen.

W. F. Fornes is now th€ big boss of Mid-Valley Irumber Co., Worden. No changes in former yard personnel.

Mick Mickelson is now ort the saleg desk at Allstatc PlWood in San Francisco. He had been with CBS Plywood.

Howard W. Smallridgq mgr.-forest producLs sales, Missouri-KansasTexas RB, has moved to neirr offfces in the lleewt BldS. in San Fra,ncigco.

Frank Qucttrocchi vacationed between Christmas and New Years. Reports indicate he only put on 1 lb. (Frank, is that really true?)

Dennis Johnston, AFP, Cerritos, is the proud father of a baby girl, December 25, at l0 a.m. The baby was born by natural child birth, and both wife and daughter were discharged from the hospital three hours later, at 1 p.m.! Congratulations, papa, you've got some mama!

Sam Preble has joined Ward & Harrington, Santa Ana, as an inside salesman.

Bob lYells, AFP, Cerritos, Reportg that both the lumber business and his golf game have been good. Keep it up, Bob!

Bob Martin, AFP, Newark, Ca., v8cationed at home during December for a week. Earl Dyer hae been hired as a hardwood salesman, according to Gary Stewart.

Morion Snead, North Valley Lumber Sales, Redding, and wife, virited their two daughters in Merced over the holidaya as well as many friends in the San Joaquin Valley.

Merl Tonner, Louisana-Pacific, Ukiah, Ca., keeps busy these days playing tennis with his wife at the Deerwood Swim end Country Club.

Dick Saunders, Forest Fiber Products, Berkeley, is back from a trip to the home ofrce in tr'orest Grove, Oregon. Dick drove back in his new car.

Kranrer Adame, Calif. Redwood Assn., San Fra,ncisco, has received a ra,rely awarded honorary mernberr ship in the Society of American Foresters. Kramer is the author of three books, including The Redwoods.

Ifilliom M. Wachtler is now an advertising and sales promotion asst for G-P, Portland, according to vp. R. O. "Bpb" I^ee.

Joe DeMarie is retiring from AFP altet 42 years of service; he was treasurer and a director of the company. He will continue to serve as financial adviser. W. C. l{itter retires after 46 years of service; Witter $/as gerL mgr. of the American Box div. Chorles "Bud" Cligny, Doors, Inc., Sunnyvale, Ca-, has hired Tom Gardiner and Larry Barneg as outside salesmen Tom is the son of Charlee Gardiner of Roseburg Lumber.

Paul Bauer, Bruce Bauer Lumber, Sen Carlos, Ca., and his wife, visit€d their sons and grandchildren in Medford, Ora, and San Luis Obispo, Ca., over the holidays.

Chuck Drayer has advanced to warehouse mgr. at Rayberg Lumber, San Carlos, according to Joe Aknin.

Bud Smith, Pacific Lumber Co., San Francisco, travetred up to Scotia to vlsit the mill.

Shelby Chabot has joined G-P, San Leandro, Calif,, as a sales trainee, accordlng to manager Tom IIsIter.

Dick Stone is the new yp.r gen.mg.r Empire Metal Productg L.A., says Deve Stewart pree.

Rolph Bishop, Oakley Plywood, Morgen Hill, Ca-, is recovering nicely after a serious operation. Ralph also was the recipient of a special award at Christmas time from boss Jim Oakley. Ralph and his wife won two weeks vacation in Hawaii that he will take as soon as he is recovered.

Eany J. Sheerin is the new president of the Kimberly-Clark Corp., succeeding Darwin E Smitlr, who continues as chairman and chief exec. ofroer.

t973

Ralph Doney is now representing Slaughter Bros., Inc., Dallas, for the Rocky Mts. He had been with Boise Cascade, selling redwood.

Ilugo Miller, Boise Cascade, is back to his Arcadia, Ca., base after a sales trip to Denver.

Dick Bullock has been named vp. pub. lic affairs for Potlatch Forests, Inc., San Francisco. He had been exec lrp. of the Ntl. Assn. of Building Manufacturers.

Jack Milliken, Lane-Stanton Lumber, City of Industry, Ca., finally beat off the flu after a protracted bout.

Sarkis A. Kalpakian, San Mateo, Ca., has been promoted to district sales hgr., West Coast, for Borneo Sumatra Trading Co., which has est. a sales office in Seattle headed by Bill Braun.

Terry Mullin, Terry Building Centers, Tarzana, Ca., and current pres. Ntl. Lumber & Bldg. Materials Dealers Assn., was a panelist at the Northeastern Retail Lumbermen's Assn. annual, New York.

Leon Durham, Tleated Pole Builders, Inc., Ontario, Ca., is back from several San Diego business trips.

Jack and Suzanne Kohl, Kohl Lumber Co., Seaside, Ore., visited Dick and Pat Lambert, AFp, Cerritos, over New Years.

Sam Fineman, president, Bel-Air Door Co., Alhambra, Ca,, and his sales mgr., Skip Face, are back from an extensive eastern sales trip,

lYalter C. Ehrhorn has been appointed asst. gen. freight agent for the Union Pacific RR at Los Angeles. William L. Petty has been named traffic agent in the road's northern Nev. a,nd northeastern Ca. territory.

Martin Spitzen, Tbhoe City Lumber Co., Lake Tahoe, is recovering from mid-December open heart surgery.

Ed lfughes, Cal Forest Lumber Co., Gardena, Ca., is at home recovering from a heart attack.

Phil Gilbert, Cbos Head Lumber & Plywood, Wilmington, Ca., is retiring after 65 years in the businessl he began at 15 working in a mill at Hume, Ca, \Yilbur "Chappie" Chapman is replacing Phil at Wilmington.

Merle Shantz has retired from Citizens Lumber Co., Kingsburg, Ca., after nearly a half-century with the firm, all at the game location. His successor is Wayne Bennett.

Roy J. Yalk, who runs J&R Builders Supply in Riverside, Ca., has been selling water beds recently and has found them to be good sellers. A story about his sons appears on pag'e 22 of this issue.

Bill Cary has been named asst. director of public information for Georgia-Pacific, Portland. He had been with WWPA. He succeeds Bill Rooney, who is now the pub- lic information mgr. for Louisiana-Pacific.

Bill Bellmore, Ward & Harrington, Garden Grove., Ca., won a Ha!dware Retailing Industry Service Award from Hardware Retailing magazine for leadership in merchandising and customer service.

Clarence "Salty" Saltonstall, Rosemead Lumber Co., Rosemead, Ca., is back on the job after a recent illness.

"Doc" Dachgteiner filled in for Bill Marmion at Marmion Lumber, Azusa, Ca-, during Bill's recent flying trip to Minnesota.

Ken Standage, Discount Builders Sup- ply Co,, El Monte, Cb., recently spent three days in San Francisco on business.

Lloyd rilebb, Lane-Stanton Lumber, has been on two g::ading trips recently to Ft. Bragg, Ca.

Les Neadeau, American Lumber Species, Saeramento, Ca., and his wife, Ruth, visited Pasadena for the Rose Bowl game in addition to getting in some business on the trip.

Promotions at AFP include Frank Quattrocchi to area mgr., southern Calif,; Elmar Brock to area mgr,, northern Calif. and Seth Potter now assumes responsibility for the Arizona, New Mexico, and Texas distribution centers.

Charlie Moss, North Valley Lumber Sales, Redding, Ca., limited out on ducks over the holidays at Richvale. Charlie refuses to tell his secrets, however.

Pacific Coast Yellow Cedar

(alaska yellow & port orford)

excellent for: marina decks . home decks . pool decks . dock boards bleachers & stadium seating . school & park benches

highly resistant to decay does not splinter

does

low

Wage, price controls " lifted "

Following President Nixon's ending mandatory wage-price controls for most business categories and placing them on a voluntary, self-policing basis, much discussion has ensued over details on just how the Phase III program will work. Full clarification has yet to appear.

Although wage controls continue for construction workers, the price of construction materials, such as lumber and plywood, is no longer directly controlled. The Cost of Living Council said these materials will be subject to voluntary controls and to government monitoring of prices. Phase III reinstates the exemption for lumber firms with 60 or less employees which was in efrect for Il weeks during Phase III.

Ofrcials have indicated that anyone who believes controls are altogether ended "is misleading himself." The Cost of Living Council has the right to challenge any action it finds "unreasonably inconsistent with tLe general price and pay standards" of the program. The onus will be on the company, or the indrutry, to refute the challenge. The CLC is empowered to issue a ttspecial rule" imposing mandatory controls if it deter. mines that "the goal of the program would be sigaificantly advanced by

reasserting controls over an industry, sector of the economyt' or a company.

A company may boost prices to pass on higher costa as long as it doesn't exceed its base-period profit margin. The base period has been expanded from the Phase II definition of the best two of the last three fiscal years ended prior to Aug. 15, 1971, to include any fiscal year completed after that date.

Where costs have increased, prices should not be increased if the firm's profit margin exceedg the firm's base period profit margin I or alternatively, prices should not be increased if the firmos &verage price increases would exceed l.1Vo in a year.

The new regulations allow price increases "necessary for efficient allocation of resources or to maintain adequate levels of supply." This allows firms to respond to various market pressures to boost price such as an increase in demand, even if costs haven't risen. While cautioning that he wasn't inviting price boostg Treasury Secretary George P. Shultz said that there probably are some prices that ought to rise, where strong demand is operating a pull. The price mechanism, Shultz said, does serve a legitimate function of rationing resources.

Horold Sond Elected io Ct-P Boord of Directors

Directors of Georgia-Pacific Corp. have elected a new member of the board and approved a lower conversion price for the companyns two classes of convertible subordinated debentures to reflect the spin-ofi of Louisiana-Pacific Coqp.

As a result of the adjustments, each holder of such debentures will be entirled to an increased number of shares of G-P common stock upon eonversion.

The new director is Harold E. Sand, who started with G-P in 1956 as manager of a wholesale building materials distribution center in Portland, and rose through the ranks to become exec. vp. in charge of building products marketing. His elevation to the board follows the resigrration of 'lVilliam H. Hunt to bicome chairman of the board and chief executive ofrcer of the new L-P operation.

Sand, who also has senior ofrcer responsibilities for G-P's gypsum division as well as its overseas operations became a vp in 1966 and moved up to exec. vp. in 1970.

R. B. Pamplin, chairman and president of G-P, said the final step of the spin-off was tle distribution January 19 of L-P stock to G-P common stockholders who were of record January 5. Distribution was at the rate of one share of LP for each four shares of G-P common stock held on the record date.

Harry J. Kane, exec. vp. and a directoro was elected to the executive committee of the board.

Neuy Fn@du@ts

olnd selecfed sqles oids for befler mqrketing

Ampine Forticleboord

Ampine industrial pirticleboard is American Forest Products' multilayered, medium density wood ponel, manufactured from precision refined pine and white fir raw material.

Providing a superior zurface and edge machining qualities, Ampine is recommended when a panel with smooth surfaces, uniform thickness, tight edges, contmlled density, stability and high screw holding values is required.

amics, papei, papier mache, and rnost plastics. The acrylic water based line, it is claimed, dries to a permanent washable, non-flaking finish. When used on tile or ceramics they do not require firing to achieve the fired look. Opaque, translucent, hot colors, metallic pa.ints, and exotic ffnishes are included in the all-encompassing lines.

Ttre BisqueKit line, a paint-by-number concept, consists of genuine prekiln-fired ceramic bisque pieces, attractively packaged with the Master Stroke ceramic paints

IVRITE: Ttre Merrhant Magazine, 673 So. Lake, Pasadena, Ca. 91101.

Mon-Mode Sione Ponels

Quadro architectural panels in manmade stone, for use on exterior and interior walls, have been introduced by Johns-Manville.

A mosaic texture of stone blocks in sheet form, Quadro panels feature a 4" square repeat pattern. The module fits into most architectural systems. Its deep relief pattern brings overall thickness to %" from a basic material thickness of rk".

It meets or exceeds the requirements of Commercial Standard CS

236-66 Type I, Density B, Class 2. Available in standard pandl sizes, it can be custom cut-to-size.

WBITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca 91101.

Cercmic Croft Kits

Ceramichrome, Inc., a manufacturer of quality glazes and exotic finishes for the ceramic industry, is introducing its Ceramicraft lines which includes Master Stroke, a new line of unique parnts and finishes for arts, crafts, and home decorating; and BisqueKits, a line of ceramic craft kits designed for teenagers and adults.

The Master Stroke all-purpose Ceramicraft paints and finishes reportedly have been successfully consumer, shelf, and price market-tested for the past two years.

The firm aims to make it possible for dealers catering to the gmwing do-it-yourself cra.ft and home decorating business to have an art and cra.ft paint center, in limited floor and shelf space which can handle most of their customerst needs.

The versatile Mastcr Stroke paints and finishes can-be used on a.ny surface; canvas, w;4 metal, glasq cer-

Completely inorganic, it is a mixture of synthetic calcium aluminum silica binder and finely dispersed mineral fibers, pigments and fillers. According to tlre company, it cannot bunn, is extremely hard, wear and weather resistant, and has the lasting qualities of natural stone but without some of the stone's imperfections.

It comes in 4' x 8' tr)a.nels and weighs about twothirds as much as natural stone. Panels are available in three colors.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Whot A Stripper

The Mini-Striper is a nerr, @mpact, economical aerosol striper that uses just one can of aerosol paint and can do all striping jobs, inside or outside. It cornt;'s complete with wind-screen for striping outside.

Tra,frc paints are specially formulated for coverage of agphalt or concrete surfa.es, clean or dirty, and drys in minutes. Makes sharp, crisp lines on any surface, including grass. Meets new OSHA standards for ingide striping of factories or warehouses. Only $69.96.

WRITE: The Merchant Magazine, 673 So. Lake, Pasadena" Ca- 91101.

An Electric Toilet!!

FamiUa^n Co4r. has introduced the first wireless electro-mechanical flush system for toilets and urinals. The system eliminates the need for the conventional closet water tank.'

It utilizes a solid state electronic timing device and an advanced, petented electro-mechanical actuator in order to obtain reliability, simplicity and durability. It claims a new and superior back flow prevention (antisyphon) device that operates on inlet pressure. The system is placed directly on top of and behind the toilet bowl, resulting in the appearance of a one-piece unit, rather than the traditional close coupled tank and bowl configuration

A major advantage is that it delivers full line pressure for more efficient flushing action and less wa.ter usage.

\ilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

No Creeps Allowed

Bondmaster G7t2, a contact bond cement designed for roll-coater or g:lue spreader application, earned a Class I rating in the ASTM E84 tunnel test.

This means that the National Ad.hesives product contributes almost nothing to the burning characteriatics of structures bonded with it.

Tests showed a flame spread rate of 6, fuel contributed factor of 6, ond smoke density factor of 0.

In additioar, Bondmaster G712 combines high strength and creep resistance with a bonding range of up to 46 minutes. This versatile adhesive forms strong, permanent bonds immediately on contact using either roomtemperature or hot-contact techniques.

IYRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

FIRST lluAt control chain saw marketed, Homelite's XL-2, is exprted to set a trend in future units designed for casual user. lt offers two triggers to select from for a specific cutting purpose. lt weigbs 7 lbs., I ounce, without bar and chain, features automatic oiling and a low-noise muffler and retails for $119.95. Technician is here measuing position of microphone prior to sound level test in acoustical chanber.

Two Fqmour Nomec

Tryo wo,rld-famous trademarks, Lucite and Teflon, have been combined in a palnt by Du Pont. The reillt ig Lucite interior enamel with "TeflonEr.

The new interior household enamel eontains "Teflon-Eo paint additive and other ingredients to provide high-level resistance tb both squeous end oilborne stoins. The new enamel formulation also bas 20-26y'o greater hidins . power tlun tlre stalrdurd Lucite interio,r enamel it is replacing.

It matches the 25 Lucite wall palnt colors as well as white and six accent shades. It ir packaged in qgart and gallon "Ring-tite" easy-open caru.

Tbe new enamel wtll be introduced to congruners in the spring with one of the largest advertising campaigne in paint history.

WRITE: The Merchant Magazine, 6?3 So. Lake, Pasadena, Ca 91101.

Sounds Ofi For Sofety

Sound 911, a palm-size air horrr (weighing I oz., measuring 416") is a protective warning and signaling device made by Falcon Safety hoduets, fnc.

Ttre incredible sonic blast can be heard up to a mile away. It allows oommunication over t;he roar of the loudegt trafrc and rnachinety, or over long dirtences.

When used for protection, 911 can scare of the meanegt of animals, (4 legged or 2 legged varieties).

It gwes ofi mo're than 1fi) bl.astg from each replaceable power pack It needs no batteries and is always ready for any emergency. It retails for $2.98.

WRITE: fire Mer,cha.nt Magazine, 5?3 So. Lake, Pasadena, Ca" 91101.

Remole Knucklebooms

Adding proportional remote controls to trrrck-mounted knuckleboom cranes ls speeding unloadinC of drywall at a host of constnrction sites-*hile cutting dellvery ccts and errw sizes ln the bargafuu

A Sreetern wallboard supplien for instance, claimg to have increas€d deliveries by one trip per doyi E0 per cent productivity gain for the tnrckand cut his ct'ew sizes by one man by ustng the new Cascade Model 111C building matcrials loader equippd with a MooS remote contloller.

Available as an optim, the handheld Moog Model 86-18? pctable control station allows t}e operator to pick hir vantage point and control the en6re unloading operation from there. It weigbs only 8 lbs. A 89' cable gives him enough scope to climb to a f.ourtb-story window and thread tlte losd right through the window where he's standing.

WRITE: The Menhant Magazine, 678 So. Lake, Pasadena" Ca. 91101.

Grovel Guord Roof Droin

Genova, Inc. has added a "gtavel guard" to its PVC roof drains to prevent gtones fron{ flowing down drains during heavy rains.

The gravel guard "bird cage" grating of the PVC roof drains will be a standad part of the unit and ofrered at no increase in price.

Described as an additional '!rlus' to the PVC drains, they are used on flat roofs of large buildings as rcquired by local building codes.

The all vinyl mof drain is deigned to accept a four-inch IPS vinyl pipe.

WRITE: The Merchant Magazine, 573 S. Lake, Pasadena, Ca. 91101.

Ono CoolHousc Point

Royal Velvet one-coet houee paint is a special formulatiom developed by Southland Paint Co. to be used wherever mildew, fume resistonce and selfcleaning characteristica aro desired, according to the company. Smooth consistency, ease of application, whiteness and minimum dirt retentio,n on siding, are claimed advantages.

Royal Velvet will cover any previous color in one coat if applied in a uniform coat without thin qnts or skips at a nte of 326 sq. ft. per gallon, the ffrm averg.

WRITE: The Merchant Magazine, 578 So. Lake, Pasadena, Ca. 91101.

ll's A Grind

Armak Abrasives has recently redesigned their packaging for shop rolls for more ease of handling and increased vieibility.

They ofe,r aluminum oxide shop rolls in widths from L"-2\h" in stondard 60 yard lengths, They are cloth backed with (XD and tu" weights. "Xtt weight is a strong heavy cloth rccommended for all ordinary machine sanding operations and "J" weight is a lighter, more flexible cloth used where flexibility is desired for contour sanding.

\[BITE: The Merchant Magozine, 573 So. Lake, Pasadena, Ca- 91101.

Don'l lose Your Bolonce

Stanco's 'Tehicle filt Alarmt' is designed to serve a'two fold purXxrse:

(1) to warn the vehicle operator of an extreme tipping condition, because of weight distribution on overloaded crqne boom at sn extreme angle and

(2) is a warning or sounding device to warn the driver if the P.T.O. is engaged and should not be driven.

WBIIE: The Merchant Magazine, 5?3 S. Lake, Pasadena, Ca" 91101.

Just Sctew lt

Ttrith its new nMfud-Mato" adjustable scr€w-in liSht, Swivelier Co. claims to w&ve a magic wand over the mundane acrew-in receptacle.

These receptaclea, which a.re inatalled in the cloeet, bathroom, attic, etc. of almoet every homg are often used with an ugly bqre bulb.

Swivelier has changed all that with the "Mini-Mate" screw-in light (PD- 1). Styled with a modertr cylinden type dtade, finished in soft, neutral eterling gray, the PD-1 quickly and inexpensively convetts any standard mediurn base rcceptacle into a decorative adjustable lighting ffxture. It is aloo rupplied with a twiteh and e 40-watt appliance bulb.

Its unique spring-tension Swivelier gwivels pemit 90o vertica.l adjust-

ment and 8600 horizontal rotatioa at the touch of a fingertip.

IVRITE: The Merchant Mogazine, 673 So. Lake, Pasadena, Ca.91101.

Free Reader Service

For further informolion on oll New Products ond New Literoture, wrile fhe Merchont Mogozine, 573 So. Loke Ave., Posodeno, Co.9ll0l. Pleqse mention issue dote qnd poge number so we con process iour requesl fostert Thonks.

No Mo' Swingin' Do'

A painted plastic device known as "Hold-A-Door" installs easily and quickly as a guide for sliding doors, ending the problem of alignment and positioning or sliding doors over a carpeted floor.

Open The Door, Richord

Tiny aecessory circuits increased tenfold the security aftorded by Genie electronic garage door opener systems.

The two-unit device, called "Cryp- tar," consists of a plug-in element (left, in photo) for the receiver in the garage, and a miniature circuit (center) that flts inside the Genie transmitter (right).

Cryptar increases available radio frequences to 1,440 from 144, yet complies with all FCC requirements. Random, unwanted signals which might cause erratic or unauthorized operation are screened out by a special interference filter.

Adaptable to any Genie 24-volt radio receiver with the AT-36 transmitter, Cryptar has a suggested list

It Meosures Up

This 8-piece device is a product of E-Z Way Home Products, Salt Lake City. It replaces the typical block of wood solution to the positioning of sliding doors with a system of precise adjustment to the thickness of any door and the variation in carpet tuft or other irregularities in the floor.

Using wire cutters or pliers, the legs of "Hold-A-Door" can be positioned into the carpet and fastened in place. No cutting of carpet or wood block build-up is necessary.

91101.

Call: Ol3) 792-3623 or O13l 792-4098 or (415) 346.80m

The Macro-l2 indicating caliper is used to obtain both outside and inside linear measurements up to 12" when the inch scale is used or to 30 centimeters when the metric scale is used. Smallest scale divisions are either 16th of an inch or two mm. The long curved legs of this caliper will reach over obstructions so that measurements can be made at a considerable distance from the edge of a flat object. The narrow tips of the legs will contact the bottoms of grooves and recesses to permit direct measurements to be taken at unhandy locations.

It is available for immediate delivery by parcel post. Net weight: 13 ounces. Size when folded: 5\L' x 1814". List price: $48.50 f.o.b. Oak Park, Ill. Orders must specify either inch scales or metric scales.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101.

plus modest installa-

' ' '"',,,. -: .l : l[

TffRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.

MERCHATIT C I.ASSIFIEO!

price of $29.95,

tion charge.'WRITET The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

You're A Reol Brick

A new, revolutionery, do-it-yourself method of applying real clay brick, 1" thick, interior or exterior, by using metal strips, has been developed by the Clip-On-Brick Corp.

Cost to the conguner is said to be lesg than 79f a sq. ft. including all neceasary materials.

Ag shown in the photo, metal stripr are nailed on the wall. Then a shndard clay brick is scored eccording to the manufacturerts instnrctions and it becomes three 1" bricks. These bricks a^re then clipped into the strips which autometically positions them perfectly.

firen you simply insert real mortar between the bricks, and you have a real brick instellation, at less than helf the cost of most artiffcial and imitation bricks.

WRITE: The Merchant Magazine, 673 So. Lake, Pasadene, Ca.91101.

Sign Your Nome

Weather-resistsnt post-end-board blank signs that are readily lettered to meet a wide range of requirem_ents have been introduced by Harvel Plastics, Inc. They can be used to identify parking and other areas, roadways, walkways, building occupants, etc.

The signs a,re extruded from pve. In addition to being guaranteed rot proof, they are impen'ious to rain, snow, salt water, airborae pollutonts, insect attack, and adverse soil conditions. Standard color is bright white. No painting or other presenration is required.

Standard boards a,re 6" wide, ll,' thick, and up to 95" long. Posts a,re 816' squsre and are slotted for quick assembly without nails or bolts. The posts can be slott€d to hold from one to eight boards at a marimum overall height of 6'.

WRITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca.91101.

Decorolor Foucet line

A new decorator line of wagherless faucets featuring crystal-look handles has been introduced by Delta Faucet Co.

The line includes a wide selection of single and double.handle faucet models for kitchen, lavatory and bath, all of them waeherless.

It has the only decorator line that permits mixing and matching more expensive Delta single-handle faucets with less expensive Delta two-handle models. This gives specifiers several decorative and styling options, plus greater cost flexibility.

New Delex crystal-look kitchen faucets compliment any decor in 4,6". L0" and L2" spout lengths, with 8n swing spouts optional. Spray attachments are also available with the Delex kitchen decorator line.

WRITE: The Merchant Magazine, 678 So. Lake, Pasadena, Ca. 91101.

New Humidif ier Merchondiser

A new, free-standing, self-merclandising display has been introduced by NBLllumidimatic to sell its model ?11 counter-balanced plate-type hunidifler along with assorted humidifier patts and accessories. Ilre display is free with e minimum order.

The 4-color point-of-purchare unif 86' x 24 high, is designed for mass merchandising operations where display space ig at a premium. It adapts easily to use at ends of aisles, counter topr, open shelves or mounting flat on pegboard backing.

It algo bolds a variety of, replacement parts.

Xr&IfE: The Merchant Magazine, 578 So. Lake, Pasadena, Ca.91101.

REA(HTJ,il':; The Merchant

lDEl of a Christmas bash in Sacramento Ca., began in '71 with a party sponsored by Amaican Lumber Species and 0regon Pacific lndustries. This year, more than twice as many attended the Capitol City bash for wholesale and sawmill lumbermen and saw R. F. ilikkel Lumber, Gabbert Lumber and Dier Lumber join ALS and OPl in spon sorship. 11) Jack Martin, Bill Casselman, Ed Fowler, Jerry McDonald. (2 Chet lhompson, Haold Philip. (31 Bonnie Gabbert, Tanya Rowe. (41 Bill lbvak, Jim Frazer, Bill Fraer. 6) Phil Austiq Jim Tyler. (6)

L-P OKs $e million Exponsion

Louisiana-Pacific Corp. has named two directors, approved an initial $4 million expansion program and accepted resignations of the interim Georgia-Pacific Corp. members of the board es part of the spin-off of the L-P subsidiary from its parent comPany.

In its first acquisitions, totaling approximately $4 million, it will expand its operations in tle South and to develop a new Alaskan division.

'These initial acguisitions will pro-

vide LP with immediate access to substantial new raw material sources for our expansion program," according to Harry A. Merlo, L-P president and chief operating officer. "Additional production capacity now planned will dovetail into existing L-P production and sales facilities." Acquisitions in the West included Kenai Lumber Co., Seward, Alaska. It includes a sawmill with current annual capacity of 30 million board feet on the Alaska R.R. with ocean

dock facilities capable of handling two ships at one time.

Marking the end of G-P control were the resignations oI all G-P executives from their interim positions on the L-P board effective January 5. They are R. B. Pamplin, G-P chairman and president, exec. vps. J. N. Cheatham, R. E. Flowerree and H. J. Kane and the G-P corporate secretary, M. A. McCravey. They had served on the L-P board from its inception.

Morrey Greenlaw. (7) Gary Simmen, Fred Scaife. (E) Tim Steiner, Gary Levi. (91 Larry Henderson, Earl Eleile, Joe Bambino. (10 Tom McDonald, Doug Sloan, Bob Mathes. fll) Steve Little, Brian Eggiman, Jerry Evans. fi2) Bud Frank, Bob.Bonner, Harry Lausmann. fl3) Phil Salamy, John Kingsbury, Ed Fowler. (14) Don Dier, Len Richert. (15) George Carey, Chris Pmser, Larry Whitaker, fl6) Al Strom, Glen Deitr, Claude 0lson, Earl Moore. flD Dolly Lawrence, Lloyd Gabbert.

lmported Hardwoods -

do we really need them?

\XZITH all of the understanding

Y Y and misunderstanding today of imports and their importance to the home market, it is particularly timely to look at imported hardwoods.

This past year and ohe-half have shown the searcity which exists in alJ species of our domestic hardwoods. The primary species such as oak, ash, birch, poplar and maple, to mention a few, have become very scarce in the markeplace in all grades.

This shortage in supply causes the price structure in hardwoods to climb sharply and has a profound effect on the cabinet and furniture market from a coot and operating supply standpoint.

The very obvious partial answer is to fill the void with imported hardwoods. The tremendous volume of imported hardwood lumber has indeed been beneficial to the economy in supplying hardwoods not otherwise available from our own supply. Some of the major areas from which these woods come are Malaysia, the Philippine lslands, South and Central America, Africa and some early beginnings from Mexico. Major imported species norv in use are ramin, mer. ante, keruing, apitong, teak, Philippine mahogany, tamanu, Central American walnut, tetra belin, yuba, and many others.

These same areas supply European, fapanese, Middle Eastern and other global markets with important quan-

Story ol s Glonce

Seeking new sources of hqrdwood supply will be o continuing chollenge for Western hordwood lumber wholesolers ond brokers keeping costs ol o compelitive level will remoin o problem.

tities of logs and lumber products. As world demand grows, we see definite and sharp increases in the costs of the imported hardwoods available to us on the West Coast, which causes us in the West to be in and out of various markets depending on price and supply availability.

The activity in these markets causes other areas to recognize development and profit opportunities. In the last few years, Samoa, Australia, New Guinea, new areas in South America and Africa and many other areas are among the many which have begun to look into world marketing possibilities for their forest products. This growing awareness. of a long term shortage in some items and species has caused smart people from many countries to take long looks at funding concession development.

Notable among these are the Japanese who have great present domestic demand which has caused them to look not only at our West Coast softwoods, primarily Douglas fir,

hemlocko white fir and cedar, but hardwoods from all of the areas men. tioned.

We find ourselves in the present position of needing very great quan. tities of hardwoods for our furniture and cabinet industry. Facing a short. age in domestic hardwoods, we reach into the other areas for supply only to find that the best hardwood timber supply in areas accessible to us for economical shipping has already been controlled in basic timber resource by others.

The continuing challenge for West. ern hardwood lumber wholesalers and brokers is to work hard in the procurernent and development fields. We must find new woods, new uses for more economical grades, and be very aggressive in the promotion of the best of these. W'e must strive for costs economically feasible for our industries.

The answer to the basic question is simple--we most certainly d,o need, the hardwood lumber imports to keep up with our demand for more and more industrial use.

Think of it in another wav. without this part of the hardwood lumber supply, many firms and personnel would find it hard to continue to produce products and iobs.

This, then, is one of the many challenges in the fascinating, exciting, rewarding and at times exasperating field of obtaining, selling and using of hardwood lumber.

Iledlrrnd Lrrrnleer Sa,lesr lllc.

Ncw Lnt@traftun@

Get A Lift

The Palletman 5000 lb. capacity pallet truck, by Allis-Chalmers Corp., is designed for use in warehouses, tool rooms, retai'l stores and dock areas. It has optional brine and freeze plotection, skid adapfer and load backlest. Lowered height is 37+", raised height is 8", Forks come in 36, 42 and 48" lengths,

Copies of PM-500 Palletman 5000 lb. capacity pallet truck detail vehicle specifications and features.

Brick And Block Ponels

Modern Masonry Panel Constru.ction Systems by J. J, Svec and P. E. Jeffers; 132 p., $12.50, illus., describes panels constlucted by bricklayers or by machine, either on site or in factories rvhich have the advantages of rapid installation, lorv cost and increased productivity per man hour.

Insuloting Concrete

The Perlite Institute has a nerv 4-p. data sheet covering perlite insulating concrete,

In addition to discussing the properties of perlite insulating conclete for roof decks such as insulating value, iight u'eight, nailability, and ease of placement, fire resistive ratings for roof deck systems are detailed. Contained are tables shou'ing "U" values for different thickness slabs, thermal conductivity and compressive strength as well as comparisons w-ith other concretes including expanded slag, shale or clay and sand and p5ravel.

Glued-Up Fun Houses

Glued Laminateil 'fVood in Recreation, an 8-p. brochure containing infor:mation useful to designers of recreational struefures. is from American Institute of Timlrer Construction. It includes material on the advantages of engineered struetural timber, iIlustrations of various recreational structures built with glued laminated timber, detailed case histories of two such structures, a table of suggested span ranges for glu lam framing systems, and information on AITC's quality control program for glued laminated timber.

Ply Sheolhing, Siding

A nevr publication, Plyuood Sheathing f or Wal.Is and,,Rools, offers up-todate infolrnation on roof decking and preframed roof panels, allowable load tables, and fire-resistant construction and acoustical data. Each section contains photographs, tables and diagrams for greater clarity.

Plywood siding information from

the American Plyrvood Assn. featuring new, easy-refetence formats, contain specifications and technical facts, uses and advantages of p}1'r"'ood siding as well as code accePtance data and finishing suggestions. Application instructions, illustr-ated for: greater readability, include new nailing lecommendation s.

Piclures of Beover

A nerv bulletin on 09 Beaver trallcocks is from Mansfield Sanitary, Inc. Tl-rese are said to tre America's largest selling replacement ballcocks, Bulletin features include complete mechanical data, specifications and a listing of operating advantages. Aiso, a cut-a-way (illustrated) u'hich shows hon' compound leverage assures opening and closing. Complete packaging and display information is included.

Integroted Ceiling Systems

A neg' color catalog outlining a complete line of integrated ceiling systems is from National Ceiling Systems. Installations and isometric drawings of the various ceiling systems available are shorvn, Illustrated are five different sysfems.

Solve lt With Solvent

The Novas.eld line of solvent cements, from Genova, Inc. is described in a catalog sheet that includes specifications on the nerv Genova Arcticrreld solvent designed for cement PVC pipe and fittings in cold weather.

Dodge Construction Msnuql

A completely revised Dodge Manual for Buil.ding Construction Pricing and Seh,eduling far 1973, compiled from cur-renf, computerized cost data features almost 8,000 average unit costs and installed building component costs in the general construction field, a doubling of the number of items in the 1972 edition. Price of the 216-p. manual is $1-4.95, plus the appropriate sales tax for each state.

Your classified ad in

will be read by decision makers in Arizona, California, Colorado, ldaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming.

Wood Appeol Gqins

Tlze Netts Look i,n Lortt-Ei-se NonResi.dential Bui.ldings depicts a dozen architecturally striking projects using rvood that includes clinics, bank, restaurant, office, park, shopping center, fire house and ser"vice station. Among them is the Pink Garter: Plaza in Jackson, Wyo., where lrestern lvoods in a multi-Ievel shopping cenler help preserve the charrn of the resort area near Grand Teton and Yellowstone National parks. Single copies free.

Free Reader Service

For further informotion on oll New Products ond New Litero ture, write The Merchant Mogozine, 573 So. Loke Ave., Posodeno, Co. 9l l0l. Pleose meniion issue dote ond poge number so we con process your request foster!

Tho n ks.

Wood Mouldings Book

Touted as the flrst modern u'ood mouldings refereuce book, a neu'24-p. full color publication covers mouldings from their early history through manufacturing techniques, populal pattelns and exciting end-use applications from colonial to ultra-modern. A price of $1.00 is printecl inside the book but quantities may be ordered for less, allowing retailers to make a profit by selling the books to their customers. Single copies free.

Bornside For Inside

A four-color brochure, which captures the textured character of new Rarnside plank, has been published by Mallite Paneling. This brochure shows how this 16" x 8' prefinished hardboard paneling can be used to transform living areas into special places for family fun or inforrnal antorfoininc

Spring For This

New ways to stock, display and sell -springs are described and illustrated in a new catalog by Select-A-Spring Corp. For industrial and hardware suppliers rvho seII splings, or for users of springs in production, maintenance and prototype lvork, this comprehensive catalog gives helpful hints on creating sales and making the storage and handling of this basic hardware item simple and profitable.

the Merchant Migazine

Lctt@trs

CAT{ Y(lU DIG II?

Gentlemen?

I'll bite! Send me the skinny on Philomena's Schnure Buildup.

Frank Kleinz

Diamond National Corp.

101 E. Washington Petaluma, Qa.94962

We'oe had, a nurnber ol calls and letters about thh pu-on New Prod,uct we had, on p, 4l ol our Nov. hsue. This ilelightlul bi.t ol whimsy, featur. ing such nonsense "technicoX' terms as oblated grebs and corrosion.reshranl Moosebeak$, was jwt too good, not to share uith sn7 7sqf,src. - Eilinr.

GTASSIFIED RESUTTS

David Cutler

The Merchant Magazine

573 So. Lake Ave. Pasadena, Ca. 91101

Dear Mr. Cutler:

Please cancel our classified advertisement that appeared in the January issue of The Merchant.

TVe have had many replies since it appeared and have hired a salesman from the applications received.

Thank you very much for your help. Very truly yours, James B. Buckner Jr. Fred C. Ilolmes Lumber Co.

P. O. Box 665 Fort Bragg, Ca. 9543?

Tlwnks lor the kinil word,s. Reailers wishing to take ad,aantage ol The Mercha,nt's classifieil section can call ei,ther (4I5) 346-6000, our San Franci*co ofiice, or (213) 792-3623, our Pasadena, Ca., office. To send, them in writing, address them to The Merbhant Magozine, 573 So. Lake Aae., Pasadena, Ca. 9lI0l.

G|l|lF DEPT.

The Merchant Magazine

5?3 So. Lake Ave. Pasadena, Ca.91101

Re. your Jan. 1978, vol. 61, No. 7 article, page 6.

As a reader I was interested in where the WBMA convention was held, but it appears to me your reporter was hiding this, tho he did say the Thunderbird, and next year Seattle.

Sincerely,

B. T. Mussey Gray Company, Inc.

1512 St. Paul Ave. Tacoma, Wash.98421

You've got us on this one; the neeting was hekl i:n Portl,and,, Ore. That's certainly a horse on u,s.-Editor,

DIVISION MANAGER

Complete P& I management responsi- bility for a pallet manufacturing and industrial lumber sales divisicin of a leading Los Angeles wholesale lumber company.

The person we are seeking will have acquired in-depth managerial experience in lumber remanufacture. Customeroriented and an aggressive, resourceful salesman. he will also be able to demonstrate strong talents in manufacturing methods, plant loading and scheduling, raw material utilization, and pricing. He will be an effective organizer, a strong teacher and motivator, and an imaginative innovator. Above all else, he will offer an enviable track record as a profitmaker.

What do we have to offer? An outstanding compensation package including car, bonus and profit-sharing. Unusual opportunities for personal growth and advancement. A solid, well-established company with an excellent reputation in its industrv.

Please s6nd resume, including earnings history to:

P. O. Box 7888, Valley Annex Van Nuys, California 91409

An equal opportunity employer. male/female

Positions wanted 25d a word, minimum 22 words (22 words = $5.50). A[ others 354 a word, min.,20 words (20 words = $7.fi)). Phone number counts as one word. Boxed ads $1 extra. Fancy headline or borders $2 extra. Box numbered ads add $1.50.

G0aesfrfflod Advonttfisomonuts

Names of advortisers using a box number cannot bc released. Address all replies to i box number shown in ad in care of Thc I Merchant Mrgazine, 573 So. Lake Avc., Pasadena, Calif. 9ll0f

Deadline for copy ls the 20th. To call in an ad: (213) 792-4rt or (415) 3.1tr000.

HELP WANTED SERVICES OFFERED FOR SALE OR LEASE

SALESMAN WANTED for So. Calif. industrial wholesalbr offering complete line. Great opportunity for ambitious man with experience and trade following, full company benefits. Mail resumes in strict confidence to Box 69, c/o The Merchant Magazine.

KIMBERLY-CLARK CORP. at Anderson, California, is looking for an experienced lumber salesman. Mail resume with salary growth history to:

Lumber Sales Manager P.O. Box 697 Anderson. Ca. 96007

An equal opportunity employer

WHOLESALE LUMBER TRADERSolid and reputable Sacramento, Ca., office can use I or 2 good men. Salary, must have good background to qualify, live in Sacramento. Send full resume or call - confidentially - American Lumber Species, Inc., (916) 4881E00.

MANAGER AND ASSISTANT MANAGER for aggressive line yard company in Kem County, Ca. Excellent insurance, pension and incentive benefits. Send full information to The King Lumber Co., 2200 Union Ave., Bakersfield, Ca. 93305.

OUR COMPANY is looking for outside salesmen to cover So. Calif. areas in the following fields: retail lumber yards, industrial customers and plywood salcs. Company fur. nishes car plus fringe bencfits. Please send r€Bumo to P.O. Box 3506, Riverside, Ca. ns09.

MANAGEI AND SALESMAN needed for retail lumber yard in South San Francisco. Minimum ten years' experience. Steady job. Ph""",tat5t

EXPERIENCED LUMBERMAN needed for inside sales, both retail and contractor, at our Lake Arrowhead yard. We want a man with a solid lumber background. Apply itt writing to: John Ganahl, Bdx 31, Anaheim, Ca. 92E05.

REPI,ACEMENT FOR RETIREE

Inside sales. Stock and detail estimating. Pricing, expediting, telephone, Knowledgeable, accurate, personable. Some knowledge ofsash and door frames. Send full information.

WESTERN DOOR & SASH CO.

z160l Malat Street

Oakland, CA. 94601

(415) 535-2000

LUMBER BUYER. Calif. wholesaler needs buyer to locate in Ore. Salary, commission, all fringes. Send resume. Write Box 74, c/o The Merchant Magazine.

POSITIONS WANTED

YARD SUPERINTENDENTwishes to relocate. Lifetime experience in wholesale and retail lumber industry. Large or small operation. In excellent health. Write Box 73, c/o The Merchant Magazine.

LUMBERMAN wants position with responsibility; experienced in all phases ofbuilding materials and lumber yard opcration. Will relocate. Phone: (415) 582-8013.

LUMBER HAULING

c-Q TRUCKTNG CO. (213) 6387851 5501 East Century Blvd., Lynwood. Ca. 90262.

JOHNNY THE LUMBER LOAD SIGN PRINTER

Specializing in danger flags, sideload signs, job cards, etc. John Weiler's hinting, 1842 W. l69th St., Gardena, Ca. X)247 Phone (2 13) 676 -7 522 or 3231ffi.

BUSINESS OPPORTUNITIES

WE ARE LOOKING for investment/expansion opportunities, Must be in lumber related business only, such as: timber, concentration/distribution yard, mill, etc. Reply Box 70, c/o The Merchant Magazine.

LUMBER AND building materials business for sale or lease. Sales volume excess $1.5 million. San Francisco Bay Area, longestablished, well located. Heavily retail. Very good return on investment. Write box 47, c/o The Merchant Magazine.

MATERIALS WANTED

Attentlon Plne Dlmcnsion Mllls

Premium paid for your clcar, 2 x 4 and 2 x 6 pullouts. Accumulation basis, full truck and trailer lots. For company name and address, write box 5, c/o The Merchant Magazine.

REWARD

For information leadlng to pine stud mills which will pull their clears for a premium price, $100 cash money paid upon acceptance first order. Steady source of 8' clear 2 x 4s needed. Reply to Box 6, The Merchant Magazige.

LUMBER WANTED

Twisted and weathercd Douglas fir. 3 x 4 and wider by random lengths S4S. 4 x 4 and wider by random lengths S4S, also car pads. Hunter Woodworks (213) 775-2544 & (213) 835-567 l.

FOR SALE OR LEASE

OLDSMOBILE LEASE OR BUY

r '73 Toronado ........$116 per mo. Or buy it for..... .......$4,tE9.00

Immediate delivery Firm, bid prices any model

Boyd A. Petenon, Inc 3833 Crenshan,Bl.

LEASE YOUR CAR or TRUCK

ALL TYPES of VEHICLES

r Lease '73 Olds Toronado ....$128

Boyd Peterson Leasing, 2n-0681

r Lease'73 Olds V/CR Wag...........$106

50,0$ miles of warranty/Since 1946.

r Lease '73 Buick Riviera .$158

Boyd Peterson Leasing, 292-0681

o Lease '73 Olds Cutlass . .$ 89

Doctors, Lawyers, execs, Lease by Dnone

o Lease'73 Cad. Cpe. de Vi|1e.........$168

Boyd Peterson Leasing, 292-M8l

o Lease '73 Cont. Mark lV ..$198

Tailor-make your lease/No waiting.

r Lease '73 Chev. Caprice ..$ 92

Boyd Peterson Leasing, 292-0681

o Lease'73 GMC Vandura & Ral. Wag. .$l 17

All vehicle service managed for you.

o Lease'73 Ford LTD Cpe. ...........$ltj

Boyd Peterson Leasing, 29246E1

o Lease'73 Dodge 2-300 Maxi Van $109

Call for firm, bid prices.

r Lease '73 Ford Gran Torino .S 89

Boyd Peterson Leasing, 292{681

r Lease'73 Ford F-2J0 8'Pickup......$ll0

Make aptmt. for fleet or indiv. prices

r Lease '73 Ford Pinto. ......$ 78

Boyd Peteison Leaslng, 292-0681

r Lease '73 MCB Convert .$ E5 Drive a new car every l, 2 or 3 years.

r Lease'73 Chev L.U.V. Pickup.......$ 63

Boyd Peterson Leasing, 292-06E1

e Lease '73 Chev Blazer .....$132 Free service loan cars to drive. lntegrity since 1946

L,A. Boyd Peterron l,erslng L.A, 2y2.Mtl 3t33 C'renshrw Blvd.

FREE SERVICE

For more information on new Droducts items. wrlte the Mer' ihant Illagazine, 5?8 So Leke Ave., Pasadena, Calif. 91101.

MERCHANT MAGAZINE

CTASS/FIED ADS/ Catl: (213) 792-3623 or (213) 7924098 or (415) 346-6000

Dcrlgnitlon u ao lcr ln HGlp WrDad columu b msdc only (l) to indicatc bona fidc ecupotional qualifications for cmploymcnt which an cmployer rcSards as rasonably ncccssary to thc normsl operrtion of hiE busincas or enterprise, or (2) 8s a convcnicncc lo our rcadcrs, to lct then know which positions thc advenir€r bclievcs would bc of morc intercst lo one scx thsn another bccause of the work involved. Such dcairnation should not be takcn to indicate that the advlrtiier intcnd3 or pmcticcs any unlawful prcfcrcnce, limitation, spccification or discrimination in cmploymcnt pmcticcs.

NNtrRGHANT NNAGAZINtr BUVtrRSz GU[Dtr

mmmm tos ANGETES AnEAlllfiilnlfr|l|lllilmll IUMEER AND IUIIIET PTODUCIS

Abiribl ...-...-..-.-.. .-.-l7l1l 516-6141

Al ?.lrc. conpony .......-..-..-..-.....--(2131 680-0874

Amcrio For6t Producfr (Riottol -....17141 875-1550

Ancrlcon Fo.dt Preductt (Ccrrito3l, inc. hordwood: ............12131 773-92OO

Amrrlcon fordf Produch (Von Nuyrl l2l3l 786-7056

Ano.icon hnb.r Sp.cir, Inc,.---......(213) 830-2860

Connor tumbrr SolI ...-....-......-....-...(2131 287-1t87

Coo Hood Lunbor & Plwod ------.-......(2131 83{-5261

Dovidron Plywood qnd Lumbcr Co, l2t3l 537-2510 & (213) 636-02'll

Doolcy Rcdwood lumbcr Co. .-----..(2131 ED 6-1261

Ertry & Son, D. C. ........,..-......-........(2131 RA 3.1147

Eubonk e Son, L. H. ......................-.....(213) 628-3887

For Yrrtr Fir Solo .-l2l3l 627-5811, (2131 592-1327

Founloln Lumbrr Co., Ed.---..-----------.-.-1213) LU 3-1381

Ft nonl For.rt Produclt ..--....-.---..----(2131 RA 3-9643

Gof rhrr Hordwood Co. ......----...-..---..(21 3l PL 2-379 6

Grlb lumbrr Co, .......................--....--(213) 588-2161

Gorsio-Po<lflc Corp. (Lumb*l ......-..(2131 686-0917

Gmrslo-Poclflc Corp. (Plywodl ........-.(21 3l 968-5551

Grorslo-Pocific Corp. ......-....-............-12l3l 686-1580

Globc Intcrnqtionol ...--.--..--.---..........(213) 870-6456

Hoxbrre Iumbcr Sola .....-.................--(21 31 77 5-6107

Hill tunbcr Co., Mox ..--...-..-.........-..(213) 684-26t0

Huff Iumbcr Co. .--..........--..-----...-....--..(213) SP 3-,1846

Hurhrr lunbrr Solo Co.--(2131 215-5553 & 244-5840

fnlond Lunbor Co. (7141 877-2001 &l7l11 511-1151

[on.-Stonlon Iunbrr Co. .....-....-.....(2131 968-8331

louirions.Pocific Corp. .-.--.-..........--....,(213) 945-3684

tumbcr Spccioltia (213' 639-5825

Mqrquort-Wolf. lumbc Co. .......-..---(714] 558-2855 (2131 625-1191 & l7t1l 998-1212

l{utuof ,rloulding and lumb.t Co. ......(2131 tA 1-0877

N.th lunb.r Sol[, A. W. ..-..-.....--{2131 872-1280

Oreood, Inc., Robrrt S. .--...........--.-....-(21 3) 3A2-8278

Pcclflc Modlron Lumbcr Co. e13t n3-2292 & (2r31 86r-6701

Pon Atlofic Troding Co., lnc. .-..-------.-.l2l3l 268-2721

Pcnbrrfhy [umbcr Co. .....--...-......--...1213) LU 3-4511

Philipr lunbq Sqlcr--..........-..------.-----(8051 495.1083 (2131 889.33/a0

Rolondo lumbcr Co., Inc. ..--.......-(213) ZEnirh 9-8843

Roundr Iumbcr Co. .---------.....---.........--.(21 3] 686-091 7

Rrcf lumbor Scrylcc .....-...-.----....-.....(2131 232-5221

Simmon! Hqrdwood Lumbcr Cn. ..--....(2131 723-6156

Simpron Eulldlns SuFply Co. .---..--.-....(2131 773-8178

So.Col Commcrciql Strcl .......-.-.-.-.......(213) 685-5170

Soufh 8oy Rodwood Co. .---..--...---.....(2131 860-7791

South Eoy Rodwood Co.' ...-.......-...171/a) 637-5350

Stohl lumbcr

Solo, Inc. ----....-.....--(2131 MU

Twln Horborr lumbcr Co. --.-.---...-.....(2131

Vlrsinio Hqrdw@d Co. .....-.......-.......-(213)

W.ndlins-Nothon Co. ......--..............-.(2131 CU 3.9078

TREATED TUMBER_POI.ES_PI I.INCS_TI ES

Koppcrr Compony ....(2131 830-2860 f r@lcd Pof lsildor, lnc. ....-.....--...---17 | 11 986-1166

Son Anlonio Const. (2131 865-1245 & 12131 773-1503

IU I I.DI NG MATERIAIS-PAI NT_HARDWARE_ETC. Mr r r.woRK-DooRs-Mour.Dr NGs-

Alhqmbro A{otol Prcduck ---.---.---..--.--(213) 283.3731

Amcricon Forct Prodoclt (Ccrrllorl ..(213) 773-9200

Bcl.Alt Door Co. ..---..---..--..........-....--.(2131 CU 3.3731

Ecrkof Mfs. Co. .....-................-.-.........(21 3l 875.t I 63

Bcycrly lrlqnufocf urlnO Co. ----l2l 31 7 55.8561

Corycd Doorr, Inc. ---.------.----.--....(2,|31 576-2515

Chorlcy'r Fcncc Co., In<. ----....---.-.--.-..(2131 338.1529

Cofony Pointt --.---.l2l3l 222-5lll

Curfoo llllb, Inc. ....,-..............-......12131 330-06/t9

Digton, Inc. .-....-..(2131 358-4563

t!{iirion Fenco Supply, Inc. --....-.--..-.--(213} 337-0517

Notionol Gypsum Co. .-..------.-.-..---.--(2131 135-465

Portor, Co., Inc., H. K,, Disron Div..-(213) 358-4563

Tri.County Wholesole Co. -----...---.--..(8051 612.5721

Vant Vur ...-....---...(2131 225-2288

Wcrlorn Duo-Fqri ..12131 26t-6873

sPECtAt SERVTCES

Collfornio lumbor Inrprctlon Srnlco(2131 NO 5.5/t3l

Hunf.t Woodworkr, hc. ----------.-12ltl 775-254l!

ICR Cotp. .....-......(2131 68/a-0333

HANDIING AND SHIPPING, CARRIERS

€-Q Trvckins Co. --.........-..................(2t31 638-7851

lo lunbcr Houlins ...----...--..-......-..----(2131 596-1555

Union Pocific Rqilrood (tor Angolrrl.-(2131 685-a350

Unlon Poclfic Roilrood (l,onr !ochl..(2|31 137-2931

sAN FIANCISCO

8U I IDI NO MAIERIAIS--PAI NT_HARDWARE_ETC. SASH-DOOR5-W l NDOWII-^,IOU LD I NGS

Ancricon Forct Producb, (Corp. hoodquortonl ...........-........... l1l 51 77 6-1200

An.ricon lumbor Spocir, Inc. ........--(,ll51 692-3330

lcl-Air Door Co. -.--.------.....---..-----.----(ll5) 597-1897

Butlcr-Johnson Corp. .-.-...-----.-.-----..-.-.(4081 259-1800

Corycd Doorr, Inc' ..........-.............-..-..(415) 697'1897

Docd, Inc. ...........(,al51 552-2311

Duo-Forl €qlifornio ----.-....-.....-...---(415) 986-0173

tonyth Hordwood Co. .---........-...-......-(41 5l 282-01 5l

Goorgio-Pocllic Corp. .--....-............-...(al 5l 8rl -9678

Globc Int'l of N. Colif. ...--...--..------(408) 998-3300

Horbor Lumbcr Co., Inc...-...................(,ll5l 982-9727

Hisginr tunbor Cl., t. E. -.........--...-(415) vA 1-8711

lomon lunbcr Co. ...-..-...-.......-..-.---(al 5l YU 2-4376

lr{ocBcolh Hordwood ...----.........-----.-.--.(11 51 617-O772

Pqromino Iunbcr Co. .......".............-.---(4151 /a2l-5190

lofondo lunb.r Co., Inc. ..............-.....(41 5l 167 -0600

Sllnorco Inlomoflonol (AFPCI -..-.......(/al 5) 776-1200

Wcndllng Nothon Co. ..--..........--.--..(/al 5l SU l -5363

TiEAIED I.UMIER_POIES

Kopprrr C.o., Inc. -----------...-.......(41 5) 6t2-3330

Wondllns-Nothon C.. ..-..-..-.---.....-(ll5l SU l-5363

SPECIAT SERVI CEs-TRANSPORTATION

Colilornio lodwood Arn. ........----...---(4151 392-7880

Rcd*od luprction S.dic. ----.-.........----.-----EX 2.7880

Unlon Poclfic Roilrood ...........-....----....(41 5) /a2l -6030

GREATER IAY AREA LUI BER AND LUlitBER PRODUCTS

Americon Foral Productt, {Ncwork), inc. hordwoods ----.....---l4l5l 797-2351

Arcoto R.dwood Co. (Eurllngomol .-----(4151 342-8090

NORTHERN

Wqrrhour ..............(2091 AM 8-6ltl

Hcdlund tumbcr Solo, Inc. ............--.-(2091 139-671 I

Srlnq Prdrurc Trating Co. ..............12091 896-1231

HOTU'TER

Nicol.t of Colifornto, Inc. ...--.........(4081 637.5t41

RIVERSIDE T ORANGE COUNTIES ATEA

Abiribi ..-..-..--.-... -...17111 516-6111

An.rl@n Forol Prcduclr, (lloltol ....1714) 875-1550

Ana.i€on torarl Produclr, (Cerritos), inc. hqrdwoodr ............(2131 773-9NO

Chylrour, Orcr E. Co., Inc. l7l1l 778-5O5O for Wat Fir Salrl ....----...-.......-.....(7lll 842-6681

Fmnor I Co.. St rh.n G. ...-.......171/al Of 3-3500

fremont Foprt Produclt

lumb.r Co., t. F. ...-........-..--..(9161 lV 7-8615 oreson-Pocifi< .----(9151 383-7070 -, BUIIDING TiAIERIAIS_TRAN9PORTATION I 8Ut|cr.John'onCorp...-......-....-..........-..(9t6}152.|252'

G.oreia.Pocific Worrhour ----.-.....(9t 6l WA 2.t631 Lifctimc Doorr, Inc. .-.-..-..--..----------(916)383-4972 Union Pocif ic Rollrocd ..-.......-....-..-...19.|

EVEIEfT Slapecn luilding

I(IRIGAND

PAGIFIC NOTTHWEST STATES

Slnpron lsilding Scpply Co..........-....12061 622-5098

r.oNGvlEw

Unf on Pocif lc loilrod ...-......-.-..-.-...1206t 125-73@

ffTOSES LAKE

Sinpron Building Supply Co..........--...(5091 765-5050

SEATTI.I

DF-Fqrf Worhington

GNANTS PASs

3/t2-5531

Twln llorbor Sol.. Cc. -------*--.....15071 119-1656

I,AKE OSWEGO

Potlotch Foub, Inc. ....-........-.......15031 635-3541

IIEDFORD

Fcuntoin lumbrr Co., Ed ......---...........(5031 535-1526

Unfon Pocific lollrcod ..--......-......-...(5031 773-5388

POTTIAND

Dont & Rctrll, lnc. .....-...-...-...---..-.(5031 CA 6-23rt

Doo-Forl Or.gon ..--(5031 231-9321

Enjlnerrd Sc'ftrood ?loducfr .-.-...15031 228-2t56

G@r'io-Pocific Corp. ..--.....-............--..(5031 222.5561 |( & S Dlrtrlburins Co. -......--..-.....-.(5031 288-7381

Loultionq-PGtfic Corp, .---...-..........----(503) 221 -@OO

Notlonof Gyprun Co. .....-..-......-.---.-.l503l 2il-1&l

Or.gon.Pocif iG Indurhi.s, Inc. ----.---...(503i 22a-1525

Poronino luobrr Co. -----.-..----....--_-..(lt03l 223.1 3at

Publirhqr foct Prod.-Tinrr l{irrq --(5031 77l.ll6t

Tcdt Sof t Conpony ..-.-.-.......-.....-....-(503) 227 -gl7 |

Twin Horborr tuobrr Co. .........--.......--(t03l Z2g-11 12

Tunoc lumbor Co. .--..-....--.....-.......-..(5031 CA 6.666t

tnc. -------.-_.(5091 926-7nl

Union Pociflc Roilrood .........---...-.......-(5031 2SS-S221

BEND

8-ro-oh.Scnlor ....(503, EV 2-25il

unkn Pocific Rqilrod ___.___--......:..(503 3s3-t90i

coog tAY

Cor Hrqd [umbor & Plywood...-.-.-...(5031 267-2193

coRvAtus Bonninlton tcmbcr Co. -.----.---...(503t 7 S2-Otm

6n-Fob Equipncnr Co.

cotonADO cor.otADo sPRtNcS Cotorqdo Sp-rlnrr Supply Co.

Davs Hodwm Co,

Drnve

tsi-ztii

Wc.t Coorr lumbor Inrp. lo|m -__.-.lsoill 6g9$5f rrV.yorhqcurr Co. ---.....--.----......-_...-...(5031 226-1213

IIDD!E C & D Lunbr Co. -....--..--..........-.....15Ot1 811-2211

3PTINGFIETD Roboro lumbrr Co, ....-...........--.........(5031 746.8,at I Wcyrrhoouu Co. ....-.....-.--..-......-....-(5031 226-l 2!f

ROCKY }IOUNTAIN STATES

tYYOr{tNC

OBOTUARIES

ilAnrn E. [EllFlEto

Martin E. Kenffeld, iepresehtative for Gilchrist Timber Co., San Francisco, died December 26.

Born in Minneapolis, Minn., Mr. Kenfield was a well known figure in the lumber industry. In 1915 he moved to Bend, Ore., working for the Shevlin-Hixon Lumber Co. After \trorld War I he worked variously for the Bed River Lumber Co., Westwood, Ca.; Hutchingon Lumber Co., Oroville, Qa.; was a salesman for MacDonald and Harrington Lumber Co.; Bay Are representative for BrooksScanlon Lumber Co., Bend, Ore. and in 1939, when the Gilchrist Timber Co. was organized, he became their representative, until his death.

He was a member of the Commercial Club and the fraternal order of Hoo-Hoo.

He is sunrived by his widow, Mildred; three sisters, a brother, one daughter and four gandchildren.

s. E. IIUYER

Sheldon E. "Bud" Oliver, owneroperator of Oliver Lumber Co. and Cal Custom Mill, Santa Ana, Ca., died in early December after a lengthy bout with cancer. He was 68.

He had founded Oliver Lumber Co. in Los Angeles about 11 years ago and began Cal Custom Mill in February, 1971. A Mason, he was a member of the Candlewood Country Club, Whittier, and fnternational lloo-Hoo.

Mr. Oliver is survived by his mother and two nephews.

,. ilLFon0 ,oililsot|

J. Milford Johnson, 76, Citizens Lumber Co., Kingsburg, Ca., died December 28,1972.

Born in fowa, Mr. Johnson moved to Kingsburg in 1919 and since 1920 was a partner in the Citizens Lumber Co. yards in Kingsburg, Reedley and Selma.

A veteran of World War I, he pldyed with the John Philip Souza band and the Kingsburg City band; was a member of the Kiwanis Club, charter member of the American Legion Post, Kingsburg Historical Society, Kings River Golf and Country

Club and was an active member of the United Methodist Church.

Survivors are his widow, Helen; two sons, two sisters and four.grandchildren.

tAlvnEllc[ A. EEG|$TR0]il

Lawrence A. Becketrom, president of Arcadia Lumber Co,, Arcadia, Ca,1 died December 16. He was 80.

Mr. Beckstrom was born in Marinette, Wisconsin in 1892. He was a member of the Rotary Club and of the Arcadia Chamber of Commerce.

He is suwived by his widow, Holly; two sisters and three children. HUFF

Pea( Youp Peofibs wibQ SonleBFtieg BxoBio

Chances are, you've been doing a mediocre business in the old "tried and true" hardwoods. lf so, you're missing a chance to get a 507o margin and still give your customers a super value. Names like Shedua, Angico, Louro Preto and Pau Ferro spell profits. These exotic hardwoods have hundreds of applications, and they have so much appeal you'll wonder how you got along without them. We stock over 75 species in our 7,000,000' inventory, so there's no shortage. You can get just about any grade and dimensions that suit your purpose. Call or write for complete details now!

NLAN

"The Dealer', ompetitor!"

There's nothing new about "specials" in the lumber business. But at Inland, we've started a special program to give our customers a better price on most standard lumber requirements. We call it "Unitization." By pre'packaging lumber into random length units, we reduce handling costs. The savings are passed along to our customers. And it also means we can fill customer orders even faster. Unitization is one good reason for doing business with Inland but there are a lot more.

We are direct mill shippers. Our inventory of competitively priced West Coast forest products is the largest in Southern California. We have complete milling facilities. Besides lumber, we handle a full line of other building supplies.

When you are looking for a wholesale lumber company that believes in giving its customers service not competition call lnland.

Serving the Lumber lndustry for 27 Yeors