Merchant Magazine - February 1968

Western Lumber a Building Materials

f ormer! y CALIFORNIA LUMBER MERCHANT . Accurate a'nalysis and f a'ctuaI news since 1922

Dlvision of AMERICAN FOREST PRODUCTS CORPORATION

Manufacturers and distributors of quality wood products for the Nation's construction industry since 1910 -

Fast seruice, complete inventories for all basic building needslumber, mouldings, plywood, millwork and specialty productsat these convenient Tarter, Webster & Johnson western locations: In California at Newark, Fresno, Vallejo, Stockton (Stockton Box Co.), Los Angeles, National City, Rialto and Van Nuys. Also Phoenix (Arizona Box Co,) and Hurst and Houston, Texas.

FULL MEASURE

How t0 gGt y0un $hare 0l thc u[G0ming $t4 billion HOMG

HOW CAN Y(]U PENETRATE THIS MARKET?

The National Home fmprovement Council exists to aid in the full development of the remodeling industry. Representing all segments of the industry. .. builders, lumber dealers, contractors, manufacturers and associations, it encourages home owners to spend within their means for home improvements as an investment in better living.

H()W DOES THE N.H.I.C. WORK?

As your spohesman...the N.H.I.C. meets with FHA, congressional committees and industry leaders

I m p noue m c nt *r":'ril:ft ti{#**tJ""#i Manl(etl lJ'l':'l#'ffilji#qr,"nt ',i;i.:'.J;ff ''i'ill'l;"iill5.T^xl; a newsletter, and has distributed

What about a :"#3,'X*i:i,";,_H'nnf;\:i. tions counsel, itwill reach national home improvement il.T#JTifXl#H[il.1""T; school for your :"i'":ff.i1fifi:l ff "llilTff: Gommunity?

ii*Ti#:j{f$3|$f""tn

N.H.|.C. has all the details

WHAT CAN BE DSNE lN and will help you ygUR TRADING AREAS? produce a hard hitting N.H.I.C. can institute a program sales-producing event.

"lf."t*"".t*lt*: provement schools...newspaper sections. a Home fmProvement

Time. these and manY other Promotions can be outlined bY the National Home ImProvement Council. And with the Home fmprovement Council sticker on

your door, you benefit directly from a nationwide program whichpoints to N.H.I.C. members as reliable home improvers.

WHAT CAN IT DO FOR Yt]U DIRECTLY?

It gives you an opportunity to work with other leading firms on an industry level . and to make more sales and profits accordingly. You can use the Council as an advisory service to keep abreast of developments. participate in education, publicity, promotion and public service programs. fn short, it is the quickest way to develop more sales and profits in the home improvement business.

HOW CAN YOU LEARN M()RE ABOUT THE N.H.I.C. ?

FilI out the coupon below for further information about the N.H.I.C... and your free coPY of "The National Home fmprovement Council and What it Means to You!"

Alcan Aluminum Corporation

Alcoa Building Products, lnc.

American Gas Association

American Plywood Association

Andersen CorDocticn

Arrow Metal Products CorpoEtion

Asphalt and Vinyl Asbestos Tile Institute

Certain-teed Products Corporation

Diamond National Corporation

Electric Heating Association, Inc.

Evans Products Company

The Flintkote CompanY

Forest Fiber Products ComPanY

Formica Corooration

Gas Appliance Manufacturers Association

Georsia-Pacific CorDoration

Homi lmprovement Matketing Consultants, Inc.

House Beautiful Magazine

Investors Syndicate Credit Corporation

Lear Siegler, Inc.

Masonite Corporation

Montgomery Ward & Company National Gypsum Company

National Lirmber & Building Material Dealers Association

0wens-Corning Fiberglas Corporation

The Philip Carey Manufacturing Company

The Ruberoid Company

Rusco lndustries. Inc.

Sears, Roebuck & Company

United States Gypsum ComPanY

United States Plywmd Corporation

U. S. Savings & Loan Leagus

Westinghouse Electric Corporation

Weyerhaeuser Company

Whirlpool Corporation

Wood Conversion Company

In 1966, approximately $13,000,000,000 was spent for home modernization. Sources indicate a $69 billion backlog of modernization exists in the United States, with an additional $16 billion deueloping each 7'ear.

1 1 East 44th Street, New York, N. Y. 1OO17

Gentlemeh: Please send me additional information on how I can capture my share of the upcoming $14 billion home improvement market. Name

Western Lumber e, Building Materials

Pubilehor A. D. BeU, Jr.

Dilitor

David Cutler

Ascoclat€ Edltor &nd

Adv€rttelng Productlon

Richard Heckman

Circulation DeDartment

Martha Emery

Publlehers B€presontatlver

NOR'THERN CAIIFOBNIA & PACIX'IO NOATBIVESI

1}f8x Cook, advertlsins and news. 420. -Market Street, San- Franclsco, C-a_l-lforn_la Q4111, Phone (418i Yukon 2-4797.

SOUTIIDRN CAIIT'OBI\TIA

__Teq-TtEs, adyertising and news, 412 West Sixth Stredt. Los An: C_elgs, Califor4ia 90014, phone (213) MA 2-4565 or MA 2-0670. crucaco

N.C. "Iludd" Bellow, advertislns and news, 11250 South Halsteil Street. q!rlc4C9, Illlnols 60628, Phone (312) 748-335L NEW YORr'

Hal I(, Poritz. advertisins and news, 246 Fifth Ave., New -York, New York 10001. Phone Q72i Murray HiU 4-6733.

EDTTOB,IAL OI-FICES

WESTERN LUMBER & BUILDING

MATERIALS MERCHANT is Dub- lished monthly at 4t2 WoBt Sixth Streot, LoB Anselos, Callfornia 90014. Phone (213) MAilleon 2-4605 or MAd.lson 2-0670 by Calllornla Lumber Merchant, fnc-. Please ad- dress all corresDondence to offlce of publication. Second-class Dostage rates pald at Los Angeles, Cal. Advertlslng rates upon requeSt. Subscrlptlon Botoe-U.S., Canada. Mexico and Latln Amerlca: S4one year; lFl-two years; gg-thiee year8. OverseaS: S5 - one year; g8two years. Slngles coples 50/. Back coples ?5t when avallable. Chalge of Addrees-Send subscrip- tion orders and address ehanses to Clrculatlon DeDartment. We-stern Lumber & Buildlns Materlals Mer- chanL 4U, West Slxth St.. Los An- geles, Callf, 90014. Include ad- dress label from recent lssue lf posslble, plus new address, zone number or zip code.

The trfiorchant ll,I&gazino serves the members of the: Arlzona Retall Lumber & Builders SuDDly ABso- ciatlon, Phoenlx: Lumbei Mer- chants Assoclatlon ot Northern California, Los Altosi Montana Buildlna Materlals Dealers Asso- clatlon, Helena; Mountaln States Lumber Dealers Assoclatlon, SaIt Lake Clty and Denver; Lumber Assoclation of Southern Callfor- nia, Los Angeles; Western Bulld- tng Materials Assoclatlon, Seatue.

TITE IiIERCHAIII

i.s an independ,ent rnagazi,ne publi,sheil rnonthlA f or those ,nembers of the lumber and, builili.ng rnaterials industri.es uho need, a,nd, want factual, @ccur&te news @nd an objectiae analAsis of eDents and, prod,ucts of coneern to them i,n busi.ness.

DIRECT MILL SHIPMENTS

lcl from 2 million feet

PHONE:

Vlctoria 9-3109

THornwall 2-2158

20 EAST ATAMEDA AVE. BURBANK, CALIFORNIA

With the appointment of Ed Fountain Lumber Company as a representative in this area for the output of several Crown Zellerbach Building Ma terials Ltd. facilities, a wide variety of Western Red Cedar lumber products will be available to meet your needs: 2" , 3" and 4" decking, siding in specif ied lengths many patterns, smooth or sawsize, clear or knotty. ..lumber for cabinets and millwork, paneling, material for fences, patio decks and planters virtually any application where superior characteristics of Western Red Cedar are demanded.

Lumber will arrive by ship from Canada and be air-dried at the dock prior to being transferred to the Fountain wholesale yard At the yard

which is close to several freeways and has its own rail siding the products wjll be scientifica lly warehoused, utilizing the most modern eouioment f or fast in-and-out truck servtce' Trucks will also be able to pick up other items such as Lam-Loc Pecky Cedar, laminated timbers, decking in many species and construction lumber. In addition to saving truckers' time. you have single-source responsibility and only one invoice to handle. For any product in West Coast softwoods... call Fountain firstl 583-1381

fur^r* 1L@JE

ED FOUNTAIN LUMBER CO.

6218 South HooPer Avenue

Los Arrgeles, California 90001

Western Red Cedar is one of the lightest softwoods known, has high insulating value, does not shrink' warp or check to any nolable degree, is completely f ree lram pitch and yet is among the most economi-

cal commercial woods or house construction' lt ha a warm, rich color and a drstinctive grain patter' which is effective for tnterior or exterior application

BirthForgs Slort []OR

THREE years the Economic Council of the r Forest Products Industry has been laboringhard too and in-between sessions-to come up *ith definitions of the functions its varied associations should perform. At what level and by whom and how structured.

During 1966 the Committee on Industry Organization worked on a blueprint which was accepted by the 1967 Council. The year 1962 will be k,own as the year of the FPIOC-Forest Products Industry Organization Committee, whose report on implementation of the COIO report of 1966, was accepted by-the 1968 Council (see page 8 lor excerptsl.

Now comes the problem of implementing the recommendations on implementation, so t h e 1968 Council prepares more recommendations (also on Wge 8) which are by now pretty specific.

Required is the appointment of another committee, by the nine former chairmen of the Council. to accomplish what can only be described as a hard sell program on the associations which can fund both a National Vood Promotion prosram and a continuing National tand Use Study.

And it all must be done in five months if the industry Tp""F _to salvage anything from its very effective Wood Marketing, Inc. p-g."- o, g"i f,rll benefit from its Land Use Stuay.

-So this is the time, now, in the next few months, when the industry must make up its mind whether it wants to survive free or in bondage to the government; free to grow as a servant of the public- as developer of the nation's only renewable natural resource, or slave of the preservationist's propaganda;

free to compete strongly for traditional or new markets or limited by controls that make competition impossible; free to profit as a result of wise management and unexcelled promotions or tethered by limitations of bureaucratic rules.

To those of our readers who would stall for time, nit pick details, even sincerely believe there is another way, and especially to those who would keep the status quo, we say no, it just can't be so.

Believe us, we have heard all the arguments----on every side of the question for the last three years. The solution for the industry's problems offered by the Economic Council's recommendations is the only one that will work nirw. The long range future is flexible and can easily be adapted into this framework as the picture changes.

The lVlerchant Magazine believes in taking a stand. We tell the truth as we see it. If ever there was a time for the Forest Products Industry to take a stand and back it up with funds it is now at hand.

Let us pray.

Tsk-Tsk, John Muir

A FTER HAVING recently plowed through some a r especially bilious Sierra Club propaganda, it did our hearts good to come across the loilowing bit of trivia that turned up in a story byJined by United Press International.

Seems old John Muir, founder of the Sierra Club, lived in a house built of (g".p) , you guessed it" Red,wood!

We don't know exactly what that proves, unless it might be that redwood trees are good for something other than being gazed. at fondly.

Palco-Ply Hedwood Plywood

The market for redwood PlYwood is increasing fast! In accelerating demand for handsome textured paneling and quality siding. So, here's your chance to sell this quality product with higher profits for you. Available in straight or mixed cars' Contact your wholesaler, todaY.

Palco-Ply redwood plywood Standard Sizes and Patterns in 3 Grades-Clear Heart Saw-Textured, A-Clear Brush-Textured and Select Saw-Textured. Length: 8" 9'and 10'in all items.

Se/ect Saw-Iexluted Plain Pattetn

Cleat Heart Saw-Textured lnverted Batten Pattern

A-Cleat Brush-Textured Texture 1'11: Grooves 4" o.c

NAWLA seeks grass roots year's activities tn planning

A SERIES o[ regional, "grass roots." meetings 4 r have recently been held by the National-Amercan Wholesale Lumber Association. The association met with lumber wholesaler members throuehout the Pacific'Coast states for a personal exchange of views and aims for the new year.

Typical of the seven meeetings held in Oregon, Washington, Canada and California was an early

Story qI s Glonce

NAWLA clarified views and aims at seven local area meetings held throughout the West.

December gathering of northern California wholesalers at the Transportation Club in San Francisco, chairmanned by Vic Roth.

Meetings were also held in the Seattle area, at the Windjammer Restaurant, Larry Blessing, A. L. Blessing Lumber Co., chairman; Portland, in the Benson Hotel, Simcoe Chapman, Chapman Lumber Co., chairmanl Vancouver, B. C., Terminal City Club, Chairman Paul Plant, Ralph S.. Plant, Ltd.; and Los Angeles, Chairman Bob Wells, Tarter, Webster & Johnson, Inc.

[ng.to.LMAexec.vp'BobMcBrien'.{2).Don-Coveney,!wqti'!I].Roger-Mackin,KhuteWeidmanandBi||oiltewvoiir'ipreiyb.g.iguodl''.titirriru,.oietitiiij J.ack..Tarason,E|merPad!la.(3llY.ende||Paquette,Carter.(6)0scarGreen,|keZafraniandspeakerPeteuiss"ancEar.teeiei|i.-Thii-prtuctlid Wendling-Nathan's

SEATTTE regional meeting was at tlre Windjammer Restaurant, attendance, 33, (l-r) Chairman Larry Blessing, A. L. Blessing Lumber Co., Seattle; lack

Mulrooney; guest speaker wes Joseph Mc0racken of attended. (l-r) Jack Mulrooney; Chairman Simcoe Chap- western Forest Industries ASsociation who spoke on man,. Ch_apman Lumber Co., Porland; and gueit log erports to Japan. At the Portland meeting, 33 spedker Fr'ank Sigloh, traffic managir, Bbis; Ca;;;.

il0nIHERtl CA[lf. area chairman Vic Roth.^(l) {righ0 Brian Bonningtorl. (4) Qob.Gallagher.flerw in from Lumber's Don Bailey, with N-AWLA's western mgr. shownherewithN.AWL!.na-s!presidentA|Be|l|isten-A|bu.quer-que-tobe..on..hand,shdwnherewithQanr*ettiiotirrg.otlt:Awtiiexei'vp.lacti-tliriii?i

Paul Euphrat, Bill Johnsori and Johnson of CRA. (7) Another guest spebker, Union ;a-;'a;t profii;rbi;-trggiiTicir,s toi-ii;-ffin-.;'ti.

FROMOTING WOOD & PROTECTING RESOURCES

Forest products leaders hammer out long-range plans

II"AANAPALI BEACH didn't see too l\ much of forest products industry leaders, gathered at the Royal Lahaina Hotel on Maui, Jan. 14-18, for the Bth annual Economic Council of the Forest Products Industry.

In the first place, they were pretty busy in and out of regular sessions giving birth to the document printed below.

Secondly, the weather was so uncooperative that the Robert Trent Jones designed golf course had to be shut down for one d"yan unprecedented occurrence. Bill Swindells of Willamette Industries, Inc., was not foiled, however, he found an open course forty miles away and managed an 83 to become the richest golfer at the meeting.

Sfory a] d Glonce

Serious study by industry big-wigs produces plans that could have far-reaching benefits for all connected to the industry.

Sunday evening was beautiful. The Council got off to a great start with a cookout on the terrace and perhaps too many House of Lords martinis, thoughtfully provided by NFPA president Russell Ells and his charming Viola for many correspondents and delegates. Hawaiian entertainment by a lovely young troupe was fresh and delightful, if a little long.

The next four days, Monday thru Thursday from 9-12, the group met in full or sub-council sessions, chaired admirably and with a sense of humor by that unparalleled storyteller L. L. "Stub" Stewart. He's the president of tsohemia Lumber Co.. which is located somewhere off the road in Culp Creek, Ore.

Sub-committee chairman, assisting Stub by re-capping their three hour sessions into five minutes, included Stephen B. Mosher, executive vice president, timber & wood products group, Boise Cascade Corp., Yakima; Harry A. Merlo, GeorgiaPacific's newest vp., now in charge of that company's redwood division in Samoa, Calif.; R. H. "Bob" Bescher, assistant vp., forest products division, Koppers Co., Inc., Pittsburgh, Pa., who made the shortest speech we've ever heardttWe agree with it like it's writ."; and that timeless

(Continued on Page 21)

Recommendqtions of the FPIOC to the

Industry's Economic Council

"lHE FOREST Products Industry Orr ganization Committee, which reported to the Economic Council, before the Council made the recommendations below made proposals and comments on industry structure, resource and promotion programs, timetables and interim actions.

They suggested a single national entity be created from five major product-oriented divisions or associations which would help finance it. Control of the national entity would flow from those five divisions. Twelve activities were seen as definitely requiring national coordination.

Resource matters would be the exclusive responsibility of the National Council. It would also coordinate and guide, though not operate or control activities of the five supporting groups.

A single National Promotion Program pushing wood exclusively would be another responsibility.

The FPI,OC also concentrated on two major implementation objectives :

(I) A single effective voice for the industry on all matters affecting forest resources and

(2) The necessity of one, co-ordinated promotion program.

Among other recommendations, they felt that Wood Marketing, Inc. should be merged with the Forest Products Promotion Council to become the Forest Froducts Marketing Council, a non-profit industry organization, NFPA should control national, technical, code and insurance work, but activities of it and FPMC should be coordinated.

Recommendotions of the 1968 Economic

Council of the Forest Products Industry

The 1968 Economic Council of the Forest Products Industry. believing in the vitql need for concentrotion of the totol foresl products industry forces to insure (l) o single coordinoled notionol promotionol progrom for wood products qnd (21 o united ond extensive industry wide effort on qll motlers reloting lo ihe forest resource, believes thot the following recommendotions will leod the woy, both in the short ond long ronge, loword providing the opporlunily for on oppropriofely f unded coordinoted industry progrom in bolh qreos.

The study of the Forest Products lndustry Orgonizotion Committee, under the choirmonship of Jomes D. Bronson, wos mosl helpful in providing the initioiing guidelines with which fo build workoble progroms in the best interests of the entire industry. The choirmon qnd the members ore to be congrotuloled for providing the vehicle for immediote industry ossociolions review ond oction on the recommendqtions of the 1968 Economic Council of the Forest Products Industry. The Council qccepts the report ond

urges its use in evoluoting the Economic Council of the Forest Products Industry recommendqtions:

Notionol Promotion Progrom

It is essentiol thot the repeoted urgings of lhe severol Economic Councils colling for o single coordinoled notionol promolion progrom be implemented.

(l) lt is recommended by the council thot the WMI ond FPPC be merged to form the Forest Products Morketing Council os recommended in the Forest Producls Industry Orgonizolion Commitiee report.

(21 Prompt evqluolion of the responses lo the Economic Council of the Foresi Products Industry promotionol recommendotions ond subsequent courses of oction should be the responsibility of o losk force oppointed by the post choirmen of the Economic Councils.

(3) The progrom of the Forest Products Morketing Council should incorporote, but (Continueil on Page 21)

ln our 1966167 modernization program we will have invested over four hundred million dollars! This includes our new COIN system (computerized Complete Operating lNformation), new rolling stock, conta inerization, land development and improvements, mineral research development, microwave and radio communications, retarder yards, protective maintenance and other innovations. All of this was with one thought, one Purpose in mind - BETTER SERVICE FOR OUR CUSTOMERS!

Applicant must "tell all" with thorough iob application form

Here's a copy of part o{ the employment application form used by Bill Cooper of Cooper Lumber Co., a progressive retail lumber dealer in Los Angeles, Calif. Cooper praises the advantages of this particular form for the thorough description it provides of the applicant's past, including any possible criminal activity.

Cooper says applicants who feel their

Sfory qf o Glqnce

Detailed job application form pro vides retail dealer with complete record of applicant's job, personal and moral history.

background is shakey often do not even wait to fill out the form. Also, he feels the application gives him enough information on the applicant to be as certain as possible the man won't do anything crooked when working at Coopers.

The Mercha.nl will bring you the balance of the form in forthcomine installments.

Look Into Noyolam Dimension

(and see profits IN scarce redwood sizes !)

No such thing as a scarce size when you stock Noyolam Dimension, the hottest innovation in engineered redwood. Just name your requirement. Union can supply Noyolam lrom 2 through 5 laminations deep, 4" to 12" wide and up to

2O' long without scarf joints. Costs less than comparable standard dimension, because it's electronically built-uP of kiln dried one-inch. And no sacrif ice in redwood qualitY, strength or appearance, either. TECO certif ied. So write

today for our current list. Once you take a look, You'll want Noyolam Dimension, exclusively from Union Lumber.

rg.lN0Y0LAM i, REDW0oD DIMENSIoN

"Those guys at Union are always engineering something."

Noyolctm Retlwood Ditrtertsittn uhovc rtnkes h s<tme, durahle picture windttv'

Testimony on log export problem

The forestry products industry testifying before the Senate Small Business Committee said rising exports of logs to Japan demand "immediate emergency action to save the federal timber dependent manufacturing segment of the Pacific Northwest economy."

Ralph D. Hodges, of the National Forest Products Association, testified that twothirds of the timber in Oregon and Washington is government-owned and that much

of the labor force, the installed mill capacity, and the communities have no alternate source of supply other than timber controlled by federal agencies.

Hodges repeated the general industrywide position announced Iast November:

(f) The economic consequences of unlimited export of logs from the Pacific Northwest to Japan is having immediate harmful economic impact upon emptroyees,

T*'ilW

mill operators and timber dependent communities;

(2) Unless corrective measures can be negotiated promptly between the United States and Japan, the economic stability of the Pacific Northwest will be further and progressively damaged.

The industry seeks federal action including a volume limit on federal timber available for export; geographic distribution among the federal timber dependent areas of the Northwest; and a volume limit of 350 million feet of timber from federally managed forests.

Hodges contended that the U. S. Departments of Agriculture and Interior are both legally and nr,orally required to take actions sought by the industry and by labor. He pointed out that "timtrer from federal lands is, by law, intended to be reserved for the benefit of citizens of the United States and that export of logs from such sources, except to the extent that they exceed domestic needs, runs counter to tasic natio_nal policy as repeatedly enunciated by the Congress."

Sequoio Buys King's River Lumber

Sequoia Forest Industries has purchased the King's River Lumber Corp. at Auberry, Calif., according to Grant Potter, Sequoia president.

The big, modern, central California mill complex will operate as King's River Pine Industries, Inc., according to Potter who will act as president. Sales will be handled by Sequoia salesmanager Bert Dennis and his staff at Dinuba, Calif., Sequoia's headquarters.

The King's River plant was established by A. T. Mathews as Mathews Lumber Co. in 1950, with C. K. o'Ken" Rose and others acquiring the mill in April 1960. Under the management of Rose, the operation was greatly expanded and converted to a dry, all weather operation cutting 120,000 bf per shift with production running approximately 50 percent to pine with the balance in white fir and incense cedar.

Former King's River vice-president and general manager Rose, and his associates, will continue to operate Eastern Oregon Pine Co. at Lakeview, Oregon. Sales will be handled both at the mili and lhe company's Sacramento sales office.

Bollou Nqmed los-Col Monoger

Art Ballou has assumed the managership of the Los-Cal Lumber Co. in Los Angeles, Calif., following the recent death of Douglas T. Gerard. Ballou had been actine manager for the past four months.

Having an extensive industry background, Ballou has worked for Tarter, Webster & Johnson, Commercial Lumber Co. and had put in a previous seven year stint at Los-Cal, before recently rejoing them.

Grateful firm entertains customers tuH :

TfHERU WERE. of course. the usual celeI l,rations during the late holiday seasun. but the granddaddy of them all just had to be the annual Al Thrasher Lumber Co. extravaganza in tiny tlkiah, Cali{. Nearly 650 customers, business associates and employes attended the two-day annual gathering from all over the West, in what the local newspaper breathlessly described as the largest social gathering in the history of Ukiah.

Companv president Al Thrasher noted that beside a large local turnout the crowd included a group of ll''[ from Los Angeles. 28 from Sacramento and 86 from San Fran' cisco. Six from Eureka and one customer from far-o{I Australia. It takes. Thrasher saicl. "many frit'nds to successfullY operate a business sut'h as this and I wanted to welcome all."

Thrasher Lumber was established in ll('irrl)\ Calp,'l!u ill,trttl a detade a3o an,l

from a rather modest beginning has grown inio one of the area's major industries as rvell as the second largest redwood producer in Mendocino county. During 1967 they completed a new Pressure treating plant and establi-shed Thrasher Equipment ManufacturinpJ Co. Ref erring to the latter, 'Ihrasher said that "the most significant r:hange during the year was the establishment of the new machinery manufacturing division and the development o{ the finest edger in the industry. In this division we trlso have designed and are huilding precision re-saws and precision setworks."

Nearly 200 out of town guests were housed in three local motels which wert' taken over exclusively by Thrasher for tht wt'ekend festivities. Following a huge Sunday morning lrreakfast the large group t rrred the modern mill t'omplex and sawr-r'll t'quipment division.

MEEI Mr. and Mrs. Al Thrasher (1) host and hostess of the bis social. (21 Katey Richardson, Inga Paquette and Jim Richardson. (3) Hugh Pessner and Mr' and Mrs. Bill Sayre. (4) Thrasher being introduced by G-P's Bob Mlcfie at the huge dinner-dance' That's Bettv Foster at left who was the "brains" behind the 'extravaganza. (5) The Louis Loosleys. (6) Edith Friedenbach, Sterling Wolfe, Marge McGaughey and Bill Bonnell. 0) Chuck Lember of D. C. Essley, Kern

Vallev Lumber's Hal Arron, Ann Munay, Weidman Lumber's Ruth Wood, Tim Wood, Helen Rude, Australian lumberman Henry Hudson, Teen Franklin and Bettv Liooincott. (8) Cal-Pacific's Ray Tierney, Mr. and -Mrs.' Jack Betts, Bill and Pearl Gilmore. (9) Twin Harbors' Jim Rossman, Thrasher Sales Manager Tim Wood and Tom Gray of California Redwood Sales. (10) Bob and Barbara Kilgore, Naomi Leonard and Alice Rossman. (1 1) Mr. and Mrs. Landis Morgan.

SOUTHLAND DEALERS SURVEYED

Survey springs some surprising results

Association of Southern California revealed some startling statistics covering the first I0 months of 1967. RecipienG of the questionnaire were asked to compare their early 1967 business with the same period in 1966.

Vhat came to light were a variety o[ interesting facts on volume o{ business.

(1)

(13) Compared with first l0 months o{ first l0 months o{ 1967 were:

Sfory ot o Glonce

Survey shows business down, inventory up, profits down, and accounts receivable up for the big- gest number of those answering a recent dealer survey. Now ain't that a fine ketfle of fisht

inventory, profits and over-all constr.uction activiiy.

A majority o{ respondees said business was down in '67 compared to 1966. Inventory was up, said close to half of those rluestioned. Net profits were lower. Accounts receivable were hieher with the bulk of collections sarislactory. The overall state of construction activitv was regarded as fair by 53/o o{ those questioned.

What is the present general situation regarding ot,er-all con.

What do you think the construction activity will be in your area in these categorie-q in the months aht,ad ?

THE WORLD'S BEST WOOD PRESERVATIVES

We believe that good lumber packaging is just as important as producing good lumber. That's why we strap our lumber into tight, strong units with ends and sides neatly aligned. This gives the Builder a package of realistic proportions... easier to store and handle on the job. lt simplifies warehousing and inventory control. And, since unitized packages can be loaded more quickly onto rail carriers and trucks it means faster delivery every mile of the way. People may say we're too fussy about packaging at KimberlyClark. And perhaps we are.Butthen good lumber is not something you can toss around lightly.

Sloppy packaging is not our "bag."

At Kimberly-Clark we're "strapped to perfection."

Kimbsrlq,Clark (California Lumber Division)

SMOOTH SELL'NG

by George N. Kohn, Morkeling

The Unexpecled Letter

Ed Arlen and his wife, Helen, spent a . pleasant weekend at the home of friends ' in Connecticut.

On their return. Helen dashed off a warm note to their hosts, thanking them for their hospitality and telling them how much they enjoyed the visit.

Fd, an electronic equipment salesman, read the letter, nodded his approval and was about to turn back to his newspaper when a thought struck him.

Helen's message was a thoughtful gesture and one which their hosts would no doubt appreciate. Perhaps they would be invited back sometime.

"Maybe," Ed mused, 'othere is a lesson here for me in my1 business. I should maintain contact with my customers after the interview."

The next week Ed began a regular practice of correspondence with his customers, particularly after getting an order. Sometimes it was just a brief thank you note, other times a full length letter.

The idea was a good one. Sales picked up and his relationship with customers became closer. The latter appreciated the letters.

THIRTY MINUTES A DAY

Many salesmen believe that their relationship with the buyer ends with the order or the interview. Actually, it's only the start.

If you want the initial contact to grow and develop, you must do something about it. Between-call activity is important in raising earnings.

You should allocate at least thirty minutes a day to writing letters to your customers. I don't mean nonnal business correspondence but friendly, informal notes. Tell them how much you enjoyed their courtesy on your recent call. Let them know you look forward to seping them again.

Send the letters whether you are at horne or on the road.

THE INFORAAATION I.ETTER

As important as the thank-you note is the information letter. This missive employs the same friendly, chatty note as

nDPRINTS FOR SALESMEN . this is a condensed ver- rlo. Bach lesson is available itr atr expanded form, in a +page brochure, sizE Staxll, printed in 2 colors on white tlo0ry paper and is 3-holc punchcd to 6t atry standard 3- tilg blndcr, Each subject in this cxpanded vcrsion is fully lld completely develop€d in comprehensive detail and in#rg?rl self-cxamination quiz for Salesmen. Priccs re as

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n|y bc ordcrcd by number sddrc&g ordcrs to the

the aforementioned letter, but it also contains facts or data useful to the buyer. It may be something you read in the paper or picked up from industry sources. It could be good news or bad but it is of interest to your customer.

TIPS FOR THE BUYER

If you are a service salesman, you might make a regular analysis of a customer's position and send it to him. This will enable him to make any needed adjustments in his investment or insurance program.

Or suppose you work with retail dealers. You might spot bright merchandising ideas in another town and pass along the tip to your customers.

At times the correspondence can be purely personal. A buyer has told you he likes a certain kind of cigar he finds difficult to get these days. A few days later you discover the brand in another town. You send him a box of the cigars along with a note telling him where he can buy them regularly.

PROSPECTING BY MAII

A postage stamp could get you a $50,000 customer. Prospecting is a vital job for a salesman and a demanding one. Send a short, cordial note to a prospect before you call.

This could be an ooice breaker." I've used this approach many times and always found that it smoothed the way for me. In most cases the buyer thanked me for the notice of my arrival. It gave him a chance to make room for me on his schedule.

POI.ISH YOUR STYI.E

Good letter writing is an art. The more you write them the more your style will improve. Strive for personal words like 'oyou,tt ttlt' and ttwe,t' Avoid, if you can, the stilted type of business letter. Be relaxed and informal.

Keep your sentences and paragraphs short. Get to the point quickly without sidetracking. Shun flowery or elegant phrases.

You should also keep a file of the first. rate letters you receive. Ask yourself what was good about the letter? What held your interest? Why didn't you throw it away

as you did the others? Pay special attention to the opening paragraph.

Don't throw a complex mass of figures at the reader, especially at the beginning of the letter. In fact, be sparing of figures throughout the message. A lot of numbers quickly create boredom-and doom for your letter. Some executives won't read more than a three-paragraph letter. So try and boil down what you have to say. Work on this. Bat out a practice letter and then see how much you can cut out of it and still leave its basic meaning. In short, chop out the dead wood.

Most letters say too much. Even the friendly o'thank you" notes should not ramble on.

REAAINDER OF YOU

Buyers see a lot of salesmen in the course of a month. Yours is a face that may be quickly forgotten unless you keep reminding the customer of your existence. The fact that you got an order is not a guarantee that it will be repeated on your next call. Getting the business may have been a bit of luck or the result of circumstance. Don't walk out feeling |ou have a customer all wrapped up because you closed a deal.

Keep your personality in his mind by frequent communications. Send him letters, reminders, mailing pieces-anything that carries your name and your company's name.

W'ell, we've gone around the track on the subject of letter writing. Do you make customers through yoirr correspondence? Try this quiz and see. A score of seven "yes" answers indicates you are using your epistolary skills to good advantage.

1. Do you usually write a letter 0f thanks to a customer who hm given you an order?

nYes NoI

2. Do you often send your customers bits of information they can use?

nYes No[]

3. Are your letterrs readable in terms of penman-

4. Do you practice writing style? style? - Yes I No tr

5. Are your letters written in a warm, friendly stvle? Yes l-l No l-l

ship or type? YesE Non letter writing !o perfect your style? n !

6. Are they brief and to the point?

EYes NoD

7, Can you say that each of your customers has heard from you by letter at least once in the past three months? Yes ,n No !

8. Are you on the lookout for tips or ideas that you might send to your bustomers?

lYes NoD

9. Do you orospec you prospect by mail? ,n Yes No D

10. Are your letters payins of off?

,! Yes No !

the frst 24 lessons in the 13. SGiltrg A! Idc. "Smmth Selling" Sales Training C.ourse. Smmth Sates frainili 6il.!: rsrwus 'r urc

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15. Th. Automdcd Setcs, Accldmld

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16. srgrnDtcr C.rnt Trtt ZS'

Depend,able

toD" means clependable here lumher, millwork, mouldings rosa Pine, Sugar Pine, White service in dispatching orders

at Dant depend,able source of quality and cut stoek . . . manufacturers of PondeFir, Hemlock, Spruce and Cedar. Depend'able without delay by rail or truek and trailer.

NOWI Dislribufors of Colifornio Block Ook (Red)' Kiln dried ond green 4/4, 5/4' 6/4, 8/4, up Io 20' lengths, FAS, #1 common ond selecf, pollel grodes, pollet shook, plonks ond timbers.

fDa,rrt Forest Products, fnc.

135 Willow Road, Menlo Phone 322-]84l (Area Code 415)

Parko California

Teletype : 415-492-9347

Questions and Answers

By REED TAWTON Monogement Consultont

We've never really advertised before.

. How should we besin?

AFirst and foremost, set up a budget fI1 atrd stick to it. A halfway, haphazard advertising program is the worst waste of money. Since you admit you've never really advertised before, take a good look at the sign in front of your store as a starting place.

Is it lighted? Is it modern? Does it describe your store at 6rst glance? A large, modern sign is best bought on a lease program. You'll have to allow from $75-$100 per month for a decent new sign, so there goes as much as $1,200 per year. But it will be your best investment. How about the front of the store while you're looking around? Does it need paint? Shouldn't the clean-up, paint-up campaign begin at home? Don't charge the paint to advertising, though.

See your suppliers, especially the paint manufacturer or power tool supplier, and see if you can get a good deal on a lighted sign from them in addition to your olyn. Now. if you have your total budget of- -

let's say $10,00o-set down on paper, allot 82,750 or more, for newspaper advertising. That isn't very much each week, but $75 spent consistently in the right medium will make you money. Plan to use product-s which offer cost sharing plans to make your money go further.

Story ol s Glonce

Following up the fine advice to dealers in last year's widely acclaimed series of articles, Reed Lavrrton continues the good work in this first of a series of Q and A columns.

A local artist who has some experienee in this line will handle a couple of hornedelivery flyers for you during the year. This will take another $2,000 each, or $4,000 total including printing, plus about $500 to get them delivered. You may carry one of the aggressive paint lines which has already prepared a good mailing piece that you can buy on a sharing basis and this will get you much better coverage. Ask

your paint salesman and look at the ma' terial he shows you. It's probably the first time you've really looked at how much ad' vertising support you can get from your suppliers.

You still have over $1,500 left in your budget. I think that if you can get some small agency nearby to handle your account, you'll find that $1,500 a real time saver for you.

If you have to handle all your own advertising, you'll discover that the localnewspaper has a salesman who is pretty savvy in digging up prepared cuts and making economical layouts. He won't be as good as if you had your own agency, but he'll do for a substitute. Perhaps the ad salesmarr for the paper can steer you to an agency that will do the job.

You haven't allowed anything for Kleig lights and balloons for the kiddies or orchids for the women, but this is the first year and it should be bare bones. After all, you've been in town for a number of vears and you must concentrate on building up the foot traffic and letting people know that they are welcome in your store.

Now, this doesn't take a dime out of your budget, but hardly anyone does a good job of asking a new face in your store where they heard about you. Get the habit of asking your customers about your advertisements. If the man hasn't seen your ad, it gives you a chance to tell him about your special of the week. It also lets you have

(Continued on Pagp 50)

PON[]DEIROSA PIIN$]E MOULDINGS

Higb quality mouldings, stocked in quantity

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns all soft-textured and smooth-finished in unilorm quality. Special patterns will be milled to your specifications. Your order receives prompt attention and on-schedule delivery at Maple Bros., Inc. by

Cal-Pacific GALENDAR

FEBRUARY

K5 pRY

Imported lfardwood Products Assn.-February 8-10, Annual Convention, Erawan Gardens Motel, Palm Desert, California.

Pacific Southwest Hardware Assn., February g-11, 46th Annual West Coast Hardware/Housewares Exhibit, Anaheim Convention Center, Anaheim, Calif.

Yfestern Building Material Association-February 10, reconvened exposition, Hawaii tour.

Hoo-Hoo-Ette Club l-February 12, Valentines Day Dinner-Dance, Wilshire Motel Inn, Los Angeles, Calif.

Hoo-Hoo-Ette Club 6-February 14, monthly meeting, Merricks, North Hollywood, Calif.

Salt River Valley Hoo-Hoo Club 72-February 16, Ladies Nite, Arizona Country Club.

Dubs, Ltd.-February 16, Monthly Tourney, Round Hills Country Club, Alamo, Calif.

Los Angeles lfoo-Hoo Club 2, February 16, Valentines Day Dance, General Lee's Restaurant, Chinatown, Los Angeles, Cblif.

Bay Area Wholesalers-February 16, important luncheon meeting, San Francisco World Trade Club, Ike Zafrani, Harbor Lumber Co., host.

Ilumboldt Hoo-Hoo Club 63-February 12, Ladies Nite, Baywood Golf & Country CIub, Eureka, Calif.

Sacramento Hoo-Hoo Club l09-February 21, Concat and Old Timers Nite, Elks Temple, Sacramento, Calif.

Oakland Hoo-Hoo Club 39-February 21, Annual Dinner Dance, ,Castlewood Country Club, Pleasanton, Calif.

San Francisco Hoo-Hoo Club 9-February 23, monthly luncheon, Sandy's restaurant, guest speaker Bob McBrien.

California Retail Ilardware Assn., February 25-27, tgth Westera States Hardware-Housewares-Paint & Garden Supply Show, Brooks Hall, Civic Center, San Francisco. Calif.

MARCH

Pacific Coast Wholesale Hardwood Distributors Assn., March 4-6, 45th annual convention, El Mirador Hotel, Palm Springs, Calif.

Hoo-Hoo-Ette Club l0-March 15, St. patrick's party, Surf Rider Inn, Santa Monica, Calif.

Hoo-Hoo Club 2-March 15, Concat, California Country Ctub, Whittier, Calif.

Humboldt Hoo-Hoo Club 63-March 19, Seventh Annual Celebrity Nite and Concat, Elks Club, Dave Davis chairman, Eureka, Calif.

Montana Building Material Dealers Assn., March 2l-23, 32nd Annual Convention, Missoula, Mont.

APRIT

Hoo-Hoo Club 2-April 20, monthly meeting, Los Coyotes Country Club, Buena Park, Calif.

Lumber Merchants Association-April 28-30, Twenty-Eighth Annual Convention, Sahara Tahoe Hotel, Lake Tahoe, Calif, National Building Material Distributors Assn.-April 28-May 1, spring meeting, Broadmoor Hotel, Colorado Springs, Colo.

J-M/Fibreboord Deql Goes Thru

Fibreboard Corp. has sold about 75 percent of its gypsum capacity to Johns-Manville Corp., a diversified manufacturer for about $16.5 million. In October, the two companies reported they were discussing a possible transaction.

Included in the sale were production plants at South Gate, Calif., Florence, Colo., and Apex, Nev., along with gypsum quarries at Apex and Coaldale, Colo. Fibreboard said it would retain its Newark, Calif., plant and the rights to some of the from the Apex. It will process this material at Newark. raw material

COUNCII RECOMMENDATIONS

(Continued lrom Page 8) not be limited to, present WMI ond FPPC progroms.

(41 The responsibility for notion wide technicol, engineering, code ond insuronce motters rests with NFPA. Appropriote coordinoiion must be mointoined between NFPA technicol ond FPMC promotionol octivities.

(51 The funding of FPMC is o direct responsibility of the promotionol ossociotions. The motter of funding formulo ond ony credit system for promotion ociivities undertoken by supporting orgonizotions is to be delermined by the implementing committee estoblished by this Economic Council.

(61 lt is recognized ihot o broodened bose for suppori of o notionol promotion efiort is essentiol lo its success. Industry groups ore therefore urged to cooperote in on industry wide effort to secure membership porticipotion in oll ossociotions from these producers who only support groding ond inspection services.

Resource Recommendqlions

The 1968 Economic Council of the Forest Products Industry believes thot the resource problems of the forest products indusiry ore so vitol to the economic well being of its mony elements thot such problems should not be overshodowed by other industry

needs ond occordingly recommends the following:

{ll A broqdened locol bose of support for the respective roles of AFPI, in forestry educotion of the public, ond NFPA, in government, forestry, ond legislotive progroms.

(2) Industry implementotion of the Forest Products Industry Orgonizotion Committee recommendotion for oppointment of on oction committee, from orgonizotions inierested in forestry io develop o progrom for encouroging full porticipotion in ond support of notionol forestry octivities-NFPA to coordinote this effort.

(31 Strong endorsement for on immediote ond continuing notionol economic lond use study to be funded by oll ossociotions interested in row moteriol problems.

(41 Thot the federol ond stote lond ogencies os substontiol timber owners should be requested to ossist finonciolly in the promotion of forest products ond in the funding of reseorch progroms oimed ot improving the yield ond quolity of iimber ond its uiilizotion.

In conclusion, the 1968 Council notes thqt totol funds being generoted for oll purposes through existing ossociotions hove been shrinking, both in dollor volume ond in the progressively diminishing purchosing power of present budgets. ln view of increosing needs in oll oreos, the industry must give serious considerolion to ihis situotion.

INDUSIR,Y TEADERS HUDDII (Cctntinued lrom Page 8)

campaigner {or what's right, N. B. "Nat" Guistina. Guistina Bros. Lumber and Plywood Corp. president {rom Eugene, Ore.

When it wasn't rainingand let us tell -vou that a tropical storm means RAIN, man. RAINthe delegates spent their time sightsceing in Lahaina, Hawaii's first <rapital ancl an old whaling port. rvatching for whales. who obligingly put on quite a show. Thel' also experimented with various versions of the Mai Tai, an insidious concoctionto be shunned b1. all tlue connoisseurs o[ the martini.

A {ormal dinner dancc on Tuesday, which got the stiffness out o{ a few older legs. was precedcd by several cocktail parties. One contilrued far into the morning with song and stor-y, to such an extetrt that ue hcsitatt' to use names for fear the folks who stayed home on Montgomery St. to keep the shop open might take of' fense.

As rv,' u'r'ite this wc look forward to a delightful invitation from Clint Hallstead. Honolulu Wood Treating Co.'s genial prcsident. to a luau in a tea house. which should rvind up the social affairs under a full moon and a full head of steam.

Fllsewhcre here, page 8, and in the editorial on page four will be {ound some of the rnore profound thoughts that t:ventuatcd {rom this important Council.

EN YEARS AGO I said to a great gathering of retail lumbermen: there are three ways for a retail lumberman to get business: Waiting, Fighting, Merchandising.

The most admirable division, of course, is the Merchandising. Listen, Mr. Dealer, if you don't sell every home owner in your community something in the line of building materials at least once every year you are not doing justice to your job. If you are working for someone else, you should quit. If you are working for yourself, hire some competent person to do it for you.

The average man, unsolicited, won't come a-shopping or asking for your stock ozce in five years. But being constantly solicited, he will frequently find use {or building materials and services. And that's wher.e the Merchandising department steps in.

WILL ROGERS AND BILL BRYAN

Th,e story is told of the meeting of the famous comedian Will Rogers and William Jennings Bryan. Mr. Bryan said: o'Oh, yes, Mr. Rogers, I have heard of you. I understand that you make humorous talk, say things that sre funny. Of course, I also do lots of talking, but mine is a different line. My talking is of a

BY JACK DIONNE

r882-1956

serious character. Your aim is to make people laugh. Mine is to educate them."

"Wouldn't it be funny," responded Rogers, "if we were both wrong?"

RENT

Rent is a monthly reminder that you are not a home owner. Rent enables the landlord to run round in limousines, and the tenant to run round in circles.

It is a lot harder to pay for the upkeep of a circle than it is for the upkeep of a limousine.

Apparently Diogenes was a lot wiser than history has given him credit for beine. He lived in a barrel and staved off the landlord.

"Papa," queried ttr" ,o.,] "wllt i. ti" p"..o., called who brings you in contact with the spirit world?"

"A bartender, my son," replied the father.

Strong men demand f.""lo-, .lnil" i,"*r.rings whimper for security.-Alexander Hamilton.

to more ond more Coliforniq deqlers qnd distributors. For yeor qround supplies of dimension lumber ond precision-frimmed studs, depend on D & R.

Old Growth Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Wqrrenton Lumber Co., Worrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westport, Oregon

Copelcnd Buys | 2 Oregon Yqrds

J. W. Copeland Yards, Inc., headquartered in Portland, Oregon. became one of the West's largest ollerators of retail lumber and building supply yards with the purchase of twelve lumber yards in Oregon from Boise-Cascade Corp. J. W. Copeland, president, said the purchase involved about $l million, ind was efiective January 1.

_ Included are yards in Forest Grove, Beaverton, Oregon City, T-incoln 'City, Florence, Tigard, Waldport, Seaside, Gresham, Salem, Hillsboro and Tillamook. Copeland already had yards in Oregon City, Gresham and Hillsboro. Total yardi in five states now come to 87.

The expansion gives Copeland its first retail outlets on the economically growing Oregon Coast. Other yards are located elsewhere in Oregon and in Washington, ialifornia, Idaho and Nevada. The purchase included land. buildings and merchandise.

The largest West Coaqt lumber and building materials retailing firm was started in Portland 52 years ago. Joseph Copeland] father of the current president, opened his first lumber yard in the Lents district of Portland.

TW&J Announces Promofions

__Frank Quattrocchi has been promoted to manager of the Tarter. Webster & Johnson lumber products distribution center in Los Angeles. He formerly was sales manager.

Later in 1968 the yard in Los Angeles will be moved to a new, expanded facility now under construction in nearby Cerritos to better serve retailers in the area.

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling B7Z;|2AO or 283-0b44.

Q_uattrocchi's appointment was one of three recently announced by Seth Potter, regional manager for five similar wholesale yards operated by TW&J in the southern California area.

Other changes were the naming of Joe Contestabile to sales manager and the assignment of Clark Clemensen to assume Contesta. bile's previous position as head of fir sales.

Additional changes in responsibilities have been made among the office personnel at the center,

William Danner has been designated southern area credit manager for TW&J (excepting the National City yard) and Robert Parks is now office manaser.

Koppers Exponds in Denver

Koppers Co., Inc., has announced it is installing facilities for pressure-treating of utility poles and other wood products by the Cellon process at its Denver, Colorado, plant.

The new facilities will serve the utility market in the Rockv Mountain area and to the East with Celfon heated, color-coatj Do-uglas Fir, Ponderosa and Lodgepole pine poles, up to ll0-ft. in length.

The Denver facility, Koppers said, is prompted by the rapidlygrowing demands of the Public Utility industry for attractively color-coated, as well as longJasting, utility poles.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Joe Contestabile

Lumberman tt retires

"finally

Henry M. Hink, a familiar figure in San Francisco's financial district for nearly 58 years. has turned the key of his office door for the last time for what he claims will be his final retirement. We say claims because rve understand that Henry has said this before.

A native San Franciscan and a charter tcnant of the venerable Merchants Exchange Building, Henry first entered the buildine on June I0, 1910, for a job interview rvith the old Dolbeer & Carson Lumber Co. which was headed in those days by the late William Carson, Sr. He was hired that same day as "sort of assistant oflice boy" and there bcgan a 40 year association with the famous firm' Durine the next three decades Henry movcd up to the vice-presidency under J' M. Carson who succeeded William Carson' Sr., and rvhcn J. M. Carson died in 1940, Henry became president of the big red' wood producing firm.

In 1949, the corporation was dissolved, but the firm continued to operate as a partnership under the same name until liquidated in I951. Henrl- then became northern California represetrtative {or the Carl Diebold Lumber Co. redwood mill at Smith River rvith his offices remaining in the familiar Mcrchants tixchange Building.

Besidcs directing the fortunes of Dolbeer & Carson Lumbcr Co., Henry took an active part in industrv affairs and in several interrelatt'd firms. He serr-ed as president of the Calilornia Redwood Association for a number of vears, was active in the old Redrn'ood Erport Co. in San Franciseo and served as president of Redwood Sales Co. in San Francisco in 1949'

Thof's How lt Goes!

He was president of San Diego Lumber Co. when he sold the yard to its employees in 1940 and he was also president of Union Mill & Lumber Co. in Santa Barbara for a nurnber o{ years.

Henry is a mcmber o{ Hoo-Hoo Inter' national. a 135 year member of the San Francisco Rotary CIub, a member of the Claremont Country Club, and best of all, hc plans to keep his membership in the Commercial Club where we hope to see him now and then playing dominos with his pals.

Copelond Annuol Meeting

Ray Anderson, general o{fice executive of J. W. Copeland Yards, who lives in Portland, was one of three emPloYes awarded a 22-year service pin at the an' nual company banquet.

The banquet and dance climaxed a three-day annual sales convention of the oreanization in Portland.

Eighty of the 87 managers o{ the retail lumber yards operated by Copeland were at the Portland meeting. They heard an optimistic report on homebuilding for this year from Robert A. Jones, executive vice president of the Middle Atlantic Lumbermen's Association. Ardmore, Pa. He was principal convention speaker.

Mill wins maior safety awards

Placerville Lurnber Co. was recently named one of California's safest sawmills by the state compensation insurance agency.

The safety record was commemorated by the presentation of plaques to three department supervisors at a company party. Pasqual Lozano, supervising agent for the state compensation fund, gave the awards to Bob Morris of the sawmill department, Blaine McKibben of the los haul and loe deck department and MilJ Martinovich "of the

yard and green chain, stacker and lumber handling departments.

The l8 employes under Morris worked 43.000 man-hours over 14 months without injury; the 19 employes in McKibben's department worked 38,000 hours over 2.5 years without injury; the 14 yard employes under Martinovich established a record of 36,000 hours over two years, four months without injury and the 2I green chain, stacker and lumber handlers scored 41.000

injury-free hours over 2.5 years.

Placerville Lumber Co. was established in 1937 by Harvey E. West who heads the firm along with Harvey E. West, Jr. and Robert O. West.

The modern plant includes one of that state's first automated sawmills as well as dry kilns and a high speed planing mill. The company's annual cut of pine, white fir and incense cedar is approximately 25 million bf.

Long-Bell Cobinet Worehouse

A large new warehouse for stocking and distributing Long-Bell kitchen cabinets has been opened in La Mirada, Calif., near Los Angeles, to serve dealers across wide areas of the West.

Tenas De Jong, manager of the massive new facility, described it as a solid expression of Long-Bell's confidence in the growing kitchen remodeling field. Long-Bell is a division of International Paper Co.

The well-planned plant. using new materials handling systems, is specifically designed, from the ground up, to process, fill and ship orders in the quickest possible time,

Long-Bell has an extensive line of quality cabinets which includes the popular Luxuria line and the new Mediterranean modular cabinets.

Placerville Lumber partner Bob West flefO, beams approval as state insurance fund representafive Pasqual Lozano presents safety awards to Bob Morris, Milo Martinovich and Blain McKibben.

VIE|YING new Long.Bell warehouse and distribution set-up are (l) J. R. "Jim" Scanlat. msr.. western div.,. kitchen cabinet sales, and Tenal -De Jong, headman at the new plant.

}IR.

D. C. ESStFf ond SON mainloins o well bcrlonced SHED IIWENTORY of

o QUALITY DRY REDWOOD

o AYE & CTEAR PATTERN STOCK

o BEVELED SIDING & S4S reody for immediote delivery-or pickup

DEPEND ON US FOR AtL QUATITY STANDARD BRAND BUITDING MATERIALS '

tEltCnA?H

Business mergers continue strong

13uilding produt'ts compartit's accortttlerl for -1,7 of the ret'or<l-hreaking total of 2.975 mergers in 1967. according to S'. 'l-. Grimm & Co., a financial consulting lirm specializing in mt'rgers and rrorporate cottsolidations.

In tht'lrreviotls \('ar lJ7 mlr:1,'rs rx ( ttl're(l in the building products group. The total number o[ merger-. retordt'd in 1966 rvas 2.:t77.

Stock was twicc as liopular as cash in |967 as an acquisition medium in l,uilding products mergels. Of tht' 17 mergers in thc fit'ld. 2U w'ert for stock and 14 for ca*h. (lash-stock rnmbinations accounted for the remainins Iir.c transac'tiorrs. In the ovt'r-all study'. stoik transactions r:omprised 60 perct'nt of all mergcrs" cash acurunted {or |i(r per<:ent, and cash/stock accounted {or four' perccnt. In the Jruilding products categor'v. c'ash transactions (57) outnumbered tlrosc madc for stock t25) by mort, than two-toone in 1966. That lear the over.all studv disclosed that 60 perccnt of all transactions were for cash. iJ5 pt:rcent for stock and livc percent for cash-,*tock.

The average prir:t'/earninS-s ratio pairl for building produr:ts companies in 19(17 was 12.u. virtuall,v tht' same as in 1966 when tht' ratio was 12.7. The avcrage p/t ratio for all companies in the strrdy u'as 17.6. Ratios paid ranged from a low of

ll.8 irr tht' appart'l and plastits groups l() a high of ,J6.3 for publir: utilities. Plicer/ earnittgs ratios arc lrased onlr on thosc mergers where dt'tails of purc'hase prit't: and rarnings of the acquircd (:ompany *'ere alailalrle.

Divisiorral spin-of fs a<:courrte<l i.rr I lruilding prt,rtlucts mergers in l9fr7. F,.rrt'ign acquisitions {ell o1T sharph' in thtr group" as onl,v one su('h lran-sactiorr rvas efft'cted, dowrr from nint' in 1966. lrr 1967. tt'nder ollers wcre used to t'ffect thrt't' nrergcrs in the grotrp,

(iommt'nting upon the trerrrl and otrtlook fol the building protlucts group. E. P. Irillion. Jr. of the Grimm organization said that mt'rger activity and pritts declined irr 1967 due to the short-range outlook for tht' housing market. Ht' t'ited int'rca,sed ('onstruction costs. tight mortgag(' monet" antl the \Iiet \am war trs <'ircumstances working to impt'de the prrr<'hase of nt:lr or fir'st Ir,'m,'s. wilh resultarrl im|art on ('()r'porat(' t'arnings. He noted. honever. that lnryers oI lruilding products companit's have in tht: main becn major corllorations interestrrd in thc industry's (ive to ten vear grorvth prospr-r'ts. Their inlluence-lr1'-t'rample upon otlrers should lead to slightlv increased merger a('tilitv in tht' field in l9(rl]" he added. even in tht'face of .low nurnl,t'rs of housirrg starls.

-but not all merger attempts stay put-

Amt'rican Cement Corp. won't purchasr: Vard & Harrington Lumber Co. after all. both of the firms have confirmed.

"lt just didn't work out." Frank C. Harrington. president of the Southern California lumber company said, cchoing his partner Oil Vard who said that "{or various reas()ns. we callcd it of[." Both dcclined to give {urther l'easons. Just rveeks t'arlier. (:ompany spokt'smcn |ad assured all the mt'rgt'r was as good as effeccd.

Ward & Harringtort also own-. Allison Homes and Sunny Home,.. Inc.

American Cement. hcadquarteled in Los Angeles. rt'centlv opened Snowma,*sAt-Aspen. a recreational communitr devclopment in the Color-ado Rockies. The coml)any also has major di'r'isions irr California. Arizona. N{iclri-rran. Pcnnsvlvania. Harvaii and (llt'r'r'e.

Distributor's "Averqge" Sqlesmqn

During a recently completed Salesmanship Institute for Building Material Salesmeno sponsored by the National Building Material Distributors Association, a series o{ questions completed by each 'student" developed an interesting profile of the wholesaler's average outside salesmen.

The salesman attending the school was 39 years of age. married, and had 2.4 children;

. Has 13.4 years of formal schooling;

. Worked in the building industry lor 14.2 years and been in sales work for 9.7 years;

. Been employed by his present firm for 3.3 years;

. Been in outside sales with his present firm for 2.6 years, Of those who started with their present firm in positions other than sales, l0/o began as drivers; 23/o began as warehouse employees; 2i3o/o began as ofiice employees; I9/o began with counter sales; 23/6 began with phone sales and l\/a began in other positions. -

The salesman was responsible for 112 accounts, made an average of 34 customer calls per week and did a total annual volume o{ $496.000 in sales.

He was paid in salary ranges of :

$ 6,000 to $ 8,0003oc/c of salesmen

8,000 to 10,00030% of salesmen

10,000 to 12,00038% o{ salesmen

Over 12,0002% of salesmen

His earnings were computed on the basis of :

Straight salary -25% of salesmen

Salary with bonus20a/o of salesmen

Salary plus commission25/o oI salesmen

Commission with draw5% of salesmen

Straight commission25% of salesmen

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Please send me all the details on )-our custonr home planning service. I enclose Sfor _ topies of "The People's Choicett PIan - Book.

Big San Diego yard revamp

The Dixieline Lum'ber Co.. which has been doing business in San Diego since 1913, has recently relocated one of its distribution centers from the Old Town area to a newly acquired site next to the San Diego Sports Arena.

The new facility, one of the largest in the state, has more than 312 acres of land area. New high-fashion light fixture displays, exotic hand-made 18 karat gold hardware. indescribable hand carved doorso and one o{ the area's largest displays of lux-

urious panelings, are just a few of the new unique displays found at Dixieline.

Dixieline's new yard site is backed by its main distribution center in National City, which is located on a ten-acre site.

Officers of the corporation are: William S. Corvling, chairman of the board; Villiam S. Cowling, Jr., president, general manager; Gil Freese, Jr., secretary, treasurer; Patrick Murray, vice president, sales manager; Grover Sanders, vice president, general superintendent.

New IHPA Members

The officers and directors of the Imported Hardwood Products Association have welcomed three more big names as regular members with the signing of Weyerhaeuser Co., Vancouver Plywood Co. and Pan Pacific Overseas Division.

Representing their respective companies in future IHPA activities will be E. M. Magerian, director hardwood products div. of Weyerhaeuser, Tacoma, Wash.; Milton Taylor, vice-president Vancouver Plywood Co., Charlotte, No. Carolina; and Henry Dessauer, senior vice-president, Pan Pacific Overseas Division, New York City.

Lumber Consumption Forecqsl

Dr. John Muench, Jr., forest economist for the National Forest Products Association, has predicted that potential consumption of lumber in the Llnited States could reach 48 billion board feet by 1970 and increase to as much as 62 billion b.f. by 1980, if historic use patterns continue, based upon housing demand projection for the next 12 years.

Nluench says housing demand estimates prepared by the National Association of Home Builders foresee a housing demand of two million units in 1970; 2,270,ON units by 1975, and 2,500,000 units by 1980.

PtEtRS@INAtS

F. J. "Ferg" Poole has joined Pope & Talbot's wood products div., wholesale mgr. Lex Taylor has announced.

Thomas J. Boucher is the new western regional manager for building products sales for Masonite, according to O. R. "Dick" Braun, vp-sales.

Allen Kramer will rep Noble Manufacturing Co. in southern Calif. and Las Vegas. His firm, Allen Kramer and Associates, will service a broad assortment of retailers.

A. J. Heineman has been named marketing research mgr. for Weyerhaeuser's wood products group, marketing manager J. P. Weyerhaeuser III has revealed.

Sidney H. Topol is now resident mgr. of Truckee Sawmill-timber operations of Fibreboard Corp., William C. Birdsey announced. Harry H. Surprise will be project mgr.

Homer H. Burnaby, president of Sun Lumber Co., Los Angeles, has been reelected to a two-year term on the Governing Board of the Merchants and Manufacturers Association.

Arcata Redwood salesmanager Lloyd Hecathorn shivered his redwood timbers in January calling on Arcata customers along the East Coast and Midwest.

Welcome back and good health to Harold Bratten, salesmanager of Miller Redwood

Company at Crescent City, Calif., who underwent December surgery and had to spend the whole holiday season in the hospital.

McBeath Hardwood's Mac and Pauline MacBeath spent a few days at Palm Springs, Calif., during the holidayq and then put the icing on the cake with a two week cruise to Acapulco.

Frank Billings, Billings Pacific, Inc., in San Francisco, spent a recent week in southern California on business.

Tim and Ruthie Wood vacationed in New Orleans, Florida and the Caribbean during most of the holidays and early January. For Tim it was his first vacation since becoming salesmanager of Al Thrasher Lumber Co. many years ago and Ruth, who works for Knute Weidman Lumber, sports a similar batting average.

Congratulations to llomer and Nancy Hayward of the Homer T. Ha)ryvard Lumber Co. on their newest heir, a baby girl name of Wendy, who just missed being a 1967 deduction by a few days.

Charlie Wilson, owner of Woodside Lumber Co. in Burlingame, Calif., has announced suspension of the firm to devote full time to his real estate activities with brokers Raybould & Bartlett. Charlie orig- inally established Woodside Lumber in San Francisco 11 years ago, but had operated out of Burlingame for the past several years.

Mal Hill has relocated his Watson Plywood and Abbe Corp. offices in larger quar-

Weslrrn lurnbcr ! Building lloteriols ,YIERCHANT

ters at 2333 Palm Avenue in San Mateo, Calif.

Hubbard & Johnson's Bud Hubbard vacationed with the family in the Tahoe area during Christmas.

John Braden has returned to Hallinan Mackin's S,F. offices after a two week deep freeze in the East on company business.

Art Masters, president of the Lumber Merchants Association, has welcomed n. J. Hauge and his Lumber Dealers Materials Co. in Sacramento into the association. Credited with the new associate member was Jerry Derr, J. M. Derr Lumber Co., Elk Grove, Calif.

Ralph Boshion is back at his Castro ValIey Lumber Co. yard in northera California following successful surgery.

Bill Johnson spent an early 1968 week in southerar California on Hobbs Wall Lumber Co. business.

Strable Lumber's Dave Jopes flew to Miami for the big Superbowl football game along with 4,000 (yes, we said four thousand) rabid- Raider rooters, but alas, what happened there that Sunday afteraoon is now ancient history. Just wait until next year, Green Bay!

Dealers Jim Gladd of the Build 'N' Save yards and Jerry Higman of Reliable Lumber, Rosemead, Calif., flew to Arizona for a tour of Kaibab Lumber's Flagstaff moulding plant and the Fredonia sawmill. Tour guide was Bob Drennan, who heads-up Kaibab's Downey, Calif., sales ofrce.

rEmuAtY, r96E

Bob Goetze has successfully moved from wholesaler to retailer, recently being named manager of Ward & Harrington Lumber's Orange, Calif., branch. He was formerly at the Garden Grove yard. A longtime redwoodman, Bob was for years with CalPacific Redwood, Ted Deacy Co. and later with Jewett Redwood.

Friends of The Merchant Magazine have asked what happened to Andrea Friese, the pleasant voice at the other end of the phone at our Los Angeles ofrce. Andrea, who was the magazine's circulation manager for four years, left The Merchant's stafr several months ago for a very good reason: to become the mother of a baby girl, Jennifer TullS 7 lbs. lYz oz., bora October 15 at California Hospital. Jenny is the first for Andrea and her husband Don.

Pacific-Madison's Fay Madison and the missus Katherine and son George visited with Gene Burnett and the gang at the firm's Downey, Calif., distribution yard enroute to Mexico for a two-week vacation. The family boarded the S.S. Princess ltalia for a South of the Border cruise to La Paz, Puerto Vallarta, Acapulco and Mazatlan.

Longtime lumber trucker "Fritz" Quirin has been elected chairman of the Forest Products Conference of the California Trucking Association for 1968.

Roy Stillwell, general manager at Simmons Hardwood in Downey, Calif., is recuperating at his Long Beach home following a bout with ulcers which landed him in the hospital. He's getting along fine and hopes to be back in harness soon.

W. R. 'Bill" Loper has joined Simmons Hardwood Lumber in Downey, Calif., as comptroller. Bill was forrnerly assistant controller and national credit manager at the Holly Div. of Lear-Siegler Corp. He replaces Art Meehan, who has joined a produce firm.

Arriving just in time for a '67 tax deduction was little Kristen Gaylord, a 1ty'z lb. girl born December 29, at Glendale Memorial Hospital to Bob and Dolores Gaylord. Bob is bossman at Fir & Pine Lumber in Burbank, Calif.

Bob lleberle was ofr to Hawaii for a week on Georgia-Pacific business. Bob headsup G-P's lumber sales div. in southern Calif.

Hugo O. Rath has been named manager of Tarter, Webster & Johnson's Fresno, Calif., distribution center. Kenneth Biggs takes over his old slot as assistant manager.

Lloyd F. Koth, Jr. is the new president of the American Hardboard Association, succeeding Dr. Piotr .Zenczak. Koth is from Tomahawk, Wisconsin.

Co-owners Bob Beed and Bob Neiman are building their third Lumber City store in southern Calif's. San Fernando Valley. They say they hope to open a new one each year.

Joseph E. Watt, eastern sales manager for Union Lumbbr C6., has been elected president of the Builders Club of Chicago.

Carl Holert has sold his half-interest in Vashon Lumber, Vashon, Wash., to his nephew, George Endlich. Holbert has been with Washon since 1945 when he and his brother Frank bought. it from Axel Petersen. Jim Osilvy retains his half-interest.

George Beimler and his wife have puichased the Monmouth Building Materials Co. from Mr. and Mrs. Al Watson No price was disclosed on the Salem, Oregon, sale.

Carl F. Bridges has joined J. H. Baxter's Portland sales staff. Previously he had worked by Dwyer Lumber Div. of Publisher's Paper,

C. W. Jacobson, manager of Bestway Builders Center of Idatro Falls, presented $ S500 check to the Sacred Hearb Hospital Development fund on behalf of Boise Cas- r cade Corp., parent organization of Bestway.

Jack Mattoch is the new manager at the Van Petten Lumber Co. in New Plymouth, Idaho. Jack worked at their Ontario ya'rd for seven years.

William I. Christopher has been named ,. advertising assistant at the San Francisco : Hq. of American Forest Products Corpora-.., tion, according to Dave Ohmann advertising and public relations manager. l

We represent over one hundred Western producers of Ponderosa and Sugar Pine... Redwood lumber and Redwood split products. Douglas Fir and White Fir ... Hemlock and Cedar lumber, as well as a complete line of Cedar fencing. Your one callto Hobbs Wall is a short-cut to fast service and the right grades at the right prices, backed by a solid reputation for dependable dealing.

. Club Gets Viet Nom Briefing

, A" official U.S. Navy briefing on Viet' nam plus meeting a viiiting brolher from , Australia enlivened Los Angeles HooHoo's first meeting of the year.

Capt. M. J. Carpenter told of the Navy's mine sweeping activities in the . rivers of Viet Nam and also described , his experiences on a re{ueling ship off 'Vietnam.

Melbourne, Australia vp. Brian Tutton joined Club 2 for some golf and gave a short rundown on Down Under club activities. He is the managing director of C. H. Tutton, Pty, Ltd.

IYIIH VlSlTlllG Australian Hoo.Hoo member are Los Ansele Club 2's Jack Miltikan, Lane Lumber and the Lumber ksociation of So-. Calif.s' Wayne Gardne'r (center). Brian Tutton kight) is vp. of the Melbourne. Australia club.

NORTHWEST

NETYS

By ROSS KINCAID executive vice president

DY THE time vou receive this issue of D fn" Illerchant foIagaaine our conven' tion will have already been held' In the next issue we'll fill you in on all the fine events from our 65th Annual Western Ex' position.

In the minds of emPloYees, what's im' portant about their jobs? 250 regional meeting tests indicate employees rate jobs differently than executive manageme-nt thinks employees rate them. Here are the average results of the rating tests:

EMPLOYEES

MANACEMENT

(l) Good wages

(2) Job security

(3) Advancement oPPortunitY

(4) Sense of belonging

(5) Appreciation of good work

(6) Good working conditions

(7) Help with personal Problems

This is a reminder that the following Wage-Hour Law increases were effective February I.

(1) For employees covered under the act prior to the 1966 amendinents, the minimum rate goes uP from $I.,lO per hour to $1.60, and time and one-half for all hours worked in excess of 40 in a work'week.

(2) For employees newly covered under 1966 amendments to the acto the minimum rate goes uP to $I.15, and time and one'half must be Paid for all hours worked in excess of 42 hours in a work-week.

The drastic cut 'by the special session of the Oregon Legislature in the appropri'

ation of funds for the inventory tax re'

duction is a serious setback for the tax relief program. The $6.2 million appropri: I

ated for the 1968 reduction was cut to 1, j $3.1 million and will result in a 12 percenl -:i

reduction instead of the 25 percent con'l tained in the original appropriation . .,1

The Oregon Retail Council has indicated :; that much efiort on the local level will be needed to eliminate the inventory tax. Itos :.i

a vital conoern of all our Oregon members;:.r your help is essential. Discuss it with your ''i state legislators and lend a hand when '.,1 called ulon by the WBMA Oregon Legisi -:r; lative Committee.

Each year the federal government disposes of millions of dollars worth of sur- ' ,., plus real and personal property. This , property covers a wide range of itemso '.'1 manv of which may be of interest to our ,;: members. The Small Business Administration's property sales program is available +.: to assist small firms to locate and bid on property in which they are interested. . 'i

Under this program, each SBA regional office maintains a "want" list of surplus 'i;S personal property, principally machinery ..$ and equipment, which small businesses in ' r-i its area have said they want to purchase. ' ',-

Any member desiring to purchase such .-., surplus property should contact the near- d.' est SBA office.

The deolet's Sttpplierrr neaet his cottlpetito'r.

by BOB McBRIEN executive vice president of the Lumber Merchqnls Associotion of

THE OLD ADAGE "Youth wilt be serued,,, has never been more r true. But in the immediate future it will be of increasing importance and those who may disbelieve can expect to sufier foi their ignorance.

We hear a lot about what can be expected in the construction industry in the early years of the 2000's when we must build homes equal in number to all those in existence today, but how often do we realize that we'll be building and selling these homes to the younger generation persons under 25 years of age?

MERGHAT|TS must chance

Statistics "ul o" o*,"* but keep in lfutT'.",lrTdnt'fili mind that by 1975 some 48 million Ameri- McBrien warns. cans will be in the 18-34 age bracket and over half of the pro- jected 206 million population will be 25 or under. And this has real meaning to the retail lumber dealer as well as all other modern-day merchants, * :y *

MEET DON CAMERON. Don's a veteran of nearly 16 years at the building materials order desk with Inland. He's in touch daily with dealers offering the best in building materials supplied by Inland. Don's sawy can help you put your finger on what you're looking for. He's your buddy, give him a call. He's the dealer's supplier, never his competitor.

There isn't a doubt that the younger generation is a ,,difierent breed of cat." They show it daily by theii actions-some of which, unfortunately, produce newspaper headlines. Their values are frequently different from ours and they show few if any inhibitions when it comes to buying something new in clothing, music, etc.

what all this means i, ,i., *J n"u i"rr", giu" a lot of thought about how to reach this market bv 1970. These future customers will expect and demand credit, they will shop only in well illuminated and stocked stores, they will seek maintenance-free materials and they will buy items which provide immediate service and luxurY' * *. *

The younger generation's approach to day-to-day living can and probably will be as different from ours as the difference which exists today in comparison with the 1890,s. New products, methods and materials have produced this difference jusi as these same items will produce even greater change in the coming year. And, I might add, that the ideas will be more quickly and i""aity accepted than new ideas in lh. py. *

Perhaps the biggest factor we should consider in lookine at the youtl market is their lack of 'ohistorical attachment.,, toduy's youth market doesn't do things or buy things because thlir parents did. And they haven't built up a loyalty to a given firm because their parents dealt with the firm for years.

The modern merchant must aim at this youth market. He must go out after it. He must serve it with new emphasis. And most of all, he must understand it and be willing to change his business to accommodate it. r * *

The business will be there and the successful merchants will have a swinging time!

By FRANK DAVIS SecretaryManager

rnHE AS5()(:IATIO\ is plurrnirrg arr {p_l_ pleciali,rn Ltttrchr',rtt [,'r s,,me ll assor:iate mtmbt'rs irt I't'brttarr'. 'l-ht' luncheon has a two-fold I)ul'pose.

First. tht' Alizorra associatiotr's appreciation of tlrt' mallv wholt'salt'rs antl mattufallrtt,'t's. trlt,, :rll)lx,r'l ()ttt' it:s.( iiltion.

Secondlr'. the plogram will bc rlt'veloped around an op('n fttt'um tlist'rtssitttt. based ott the buildirrg material irt<lrtstrl-'s ploblcms: and how tht' relailels arrd ultrrlt'salers r:an wurk mort' t:losell logt'tht'r in soh'inlr thcm. 'Ilrt' information gatltelt'tl in tlre meeting will be passt'cl ott lo orrl mtrrkt'tirrg- t'ommittee [or thcm to clis<'rrss untl folmulate plan-s to put tltt'm iuto at'lion.

'fhc malketing committec. crhailmanecl br'.\r't'\lason" plan their met'tine for'

t'arl1- this motrtlt itr Tucson. Since the association's marketing t'ommiltee has onllbeen in operation for sir months. yortrs Inrly has becn studying marketing committees of otlrt'r' associations" in order- to establish guidelines for our committee. The main obiectivt: t'stablislrt'd at this point is to promote a tol) man[g-em('l)t conference. probably in latt' fall. \['t are presently discussing this proglam with a national manufar:turer. wlto is intcrt'stt'd in promoting a seminar {or ortt' mt'mbt'rs.

NEW MEMBERS

'l'wo nerv associate members weI'e addctl to our membership list in January. Tht'y alt' Consolidated Roo{ing antl Supplr- Co. and lllue Diamond-Flintkote Co." both lravt' oflices in Phoenix.

I)r't'sidt'nt Rob Hor-r attended a Tucsort area <lealt'rs mt'eting on January 23. where industrl' a<'tivitics lvert' discussed. Along u ith tht' 'l'ucson visit" he and yours truly visited ollrtr m('mb('r yards in the southt'rn antl ('rst('rtl rt;tt'l of t.lrt' State.

Retoilers in Awords Roce

Four western lumber dealers are finalists in the Rrand Names Forrndation Retail' er-of-the-Yt'ar Awarcls competition. Winners will l',' rnnount'ed this spring.

lncludcd are Bestway Building Center, Yakima. Wash.; Bonanza Home Center, Campbcll" Calif.; Nlinton's I-umber & Sup' ply, Nlountain Vieu'. Calif.; and the Westside Lumher Co.. Colorado Springs, Colo' rado.

Mn n

PACIFIC MADISON

MADtsoN & JtarthelL \/

ALL GRADEs R E

Dl|lf(oODALL stzEs

COMPLETE MILL FACILIT]ES AT OUR IO ACRE WHOLESALE DISTRIBUTION PLANT

Soulhern

C.alifomis Reprereniotives for C.ol-Pciic Redwood Co., Arccfo, C,otif.

New Western Trude Group

Formation of a new trade organization -S/6s1s1n Hardwood Plywood Frodu"".. -has been announced by the group's new president, Richard L. Rinde.

Rinde, who is president of Columbia Plywood Sales in Portland, Oregon, said the trade group was formed to promote a standardization of quality and increased use of members' products. The group will also assist in development of new and bet. ter manufacturing techniques in the industry, Rinde said.

In addition to Rinde, officers and directors include: E. E. Leonardson, Georgia Pacific, vice president; James H. Mueller.

St. Regis, secretary; E. W. I\{aw, North Pacific Plywood, treasurer; and Jack Burch, Evans Products; Donald Van, Mount Baker Plywood; Steve Franko, Lorenz Lumber Co.; Peter De Fotis, Buffelen Woodworking; Al Smith, Everett Plywood-all members of the board.

Union Lumber Rese'orch Moves

Union Lumber Company has a new research and special products department for their fast growing line o[ fabricated and engineered special products. These include pre{ab redwood vacation homes, electronically laminated beams and dimension lumber, "Lock-Deck" and other glued

products and a variety of packing and soil conditioners made of redwood bark.

New Cqloveros Rep

John R. Poer has been appointed sales representative for Calaveras Cement Dit':::"::.T

Company in the San {,', Jose, Calif., area, it was I announced by Mel J. London, Calaveras vp. Poer will work with contractors and dealers in northern Calif. He has been with Flintkote since 1961.

Albuquerque Group Hustles

The alua,vs ettergetic Lumber Nlt'rchan' dist'rs Association of All,uquerque- New \lexico ha,. held t'le<rtions for this n('w \'('ar ln<l rerit'rnetl the past rear.

F,ltr:tt'tl presi<lt'nt *as Nirto 'l'rujillo. llosque Farms Ltrmlrer (lo.; lst vit'e-prt'sidtrntStevt' Serr'. \I't'vt'rhaeust'r (io.; 2nd 'r'ice' qrresident. Jor l)odson. Georgia-Pacifir:: st'r:rc[art.-treasrtrer. I]ill llamshall. Albuquerque l-umber Co.

I)uring the past r.ear they managecl to:

r I t Pla,',' ads f,,r tlre I'etuil mt'ml't'r's itr the Albuquerque Journal and cooPerate with Hoo-Hoo bv placing ads during National Forest Products rr eek.

(2 t Donated to the University of New N[erico. Department of Architecture the sum of $100.

(3 ) -Aclvertised in the .\ew N{exico Societv of Architects A.I.A. Magazine" "Neu' Nlexito Architecturt'."

(rl,) Arranged to t'ontrnenr:e advertising in the Nt'rv \Ierit'rt Proft'ssiorral Enginet'r uith tlit' Jarrttart- 196[i issuc' {5} (itxrpt'ratt'd uitlr tlrt''"Nt'rv NIt'rico (.ar1u'rrtt'r Aplrlt'rrtit'cship arttl JorrrI)('\'nl('n 'l-r'aining l"trntl'" irt thcir 5rh attttttal,{pprt'trtit't' (iur'pt'rrtct' r.orrtt,st N,Iar_ Ijjth.

liitlamt' a rttt'tnlrt'r oI llrt' l"orcst Itlrxluct Pnrtttotiort []r,ttrrt'il. a rtaI i,,rtal tr, x,rl pt ot11r rl ir 1;1,'rglttizitl iotl. \\'t,rketl with \atiorral l'orest Protlrrr'ts Assot'iation lo \{'rite ('o(l(' fot' \en \lt-ric'o l'ultlic \\'-orks l)epartment.

llrquestt'd plans lor "Instant Classl'(){)m. tr 25 t,r ,i2 ptrpil relocatablc r'lu..rr,,rrn tltat t an lre erec'tt'd in f,,ul tltrvs. it"s l(X) pt'rceitt uood.

llelt'irt'd a l,tlaqut' frorn thc \li\\'-

l)-{ "in rt'r',gnitiorr of L\'lAA's ralrr-

ll,lt' t orrtlilrutiort to tlrt' V't'stertr

l,Lrnrl,t'r' lrrrlustlr- throrrgh its vigor''rus I)r'oIIl()ti0tt 0f lttttllrt'l ittttl n(-)0rl 1rrotlttt ls-"

ls This Your Copy of The Merchant?

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Edited FOR Westerners BY Westerners, the Merchant is your only knowledgeable source for:

{In-depth reporting ol dealer actioiries

1f Current trade news

{Factual stories ol real reader interest

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{ Complete industry cooerage

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The latest in NFIW PRODUCT NEWS for the West's fast-changing lumber and building materials industry.

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Boxter Moves Portlqnd Ofiice

J. H. Baxter & Co., 70-year-old wood preserving firm, has moved its Northwest district sales offices in Portland to 202 Riviera Plaza, 1618 S.W. First Ave., Portland, Oregon 9720I.

The office is managed by Al W. Irwin, a member of the Baxter firm for eleven years. Working with Irwin is a staff of eight who provide sales and service to customers in Oregon, Idaho, Utah, Montana and parts of W'ashington.

Trueb Nomed Solesmonoger

or even German Shepherds. D For pet owners who want quality, and dealers who want profitable

Paul R. Trueb manager of South has been named salesFork Timber Products Co. at Hayfork, California, according to general manager Luther Steinhauer. The big South Fork complex was recently acquired as a joint venture between R. H. Emmerson & Son of Arcata, and Siskiyou Mills of Yreka.

A native of Portland, Paul is an Oregon State graduate and a U.S. Navy veteran. He comes to South Fork with nearly 20 years o{ Iumber experienee with W'illamette Valley Lumber Co.

Paul R. Trueb

Twenty,FlveTears Ago

As Reporced in the February 1943 Issue o{ The Merchanl Est. 1922

Miss Betty Harrington, daughter of Glenn M. Harrington of MacDonald & Harrington, San Francisco, will report at Des Moines, Iowa, as an officer in the WACS' Jir4 Farley, assistant Western sales manager, The Pacific Lurnber Co., San F94c!sco, returned from a monthts stay in Washington, D.C., in connection with the Redwood price ceiling.

Joe Bugley, W. B. Jones Lumber Co. of Los Angeles, has been passing out the cigars to celebrate the occasion of a baby boy' John Charlee, at the Methodist l{ospital.

Ralph Lamon, son of Fred Lamon' LamonBonnington Co., San Francisco, has been promoted to corporal in the ArmY.

Fred Amburgey and Denton Yyilkerson of the sales department of Pope & Talbot, Inc., San Francisco, have reported for service in the Army.

Earl K. Carlson, son of Darl Carlson, salesman for Santa Fe Lumber Co., San Francisco, has enlisted in the NavY.

P.R. (Bob) Kahn of Forsyth Hardwood Co', San Francisco, attended the annual convention of the National Hardwood Lumber Assn. at Chicago.

Art Penberthy of Tacoma Lumber Sales, Los Angeles, returned from spending two weeks in the Northwest, calling on the firm's mill connections.

Martin Ulrichs, salesman for The California Door Co., Diamond Springs, Calif.' is back from a ,acation trip to the eastern and southern states.

D. Normen Cords, in charge of the Pine department of Wendling-Nathan Co., San Francisco, recently made a tour of the mills in Northern California and Southern Oregon.

Casper Russell Hexberg, son of Casper IIexberg of the Union Lumber Co., San Francisco, reported for duty in the Army.

S.L. Stofle, Western Hardwood Lumber Co., Los Angeles, has returned from the Northwest.

F.A. t'Pete" Toste, manager of the Southera California office of Rockport Redwood Co., recently made a business trip to the Northwest.

til.D. Hoyt of the Los Angeles office and L.K. Andrews of the San Francisco office of American Lumber & Treating Co., returned from attending a sales conference at their home office in Chicago.

G.F. (Jerry) Bonnington of Lamon-Bonnington Co., San Francisco, was in the Northwest last week calling on the firm's sawmill connections.

H. Sewall Morton and Ed La Franchi of Hill & Morton, Inc., Oakland, returned from a 10-day trip to the Northwest.

J.E. (Ted) Higgins, Jr., Higgins Lumber Co., San Francisco, is on a business trip to Chicago and New York.

Donald E. Holcomb, sales manager, Arcata Redwood Co., San Francisco, caught a nice steelhead on the Klamath River where he recently spent a two week vacation.

A.P. (Al) Hill, Hill Lumber & Hardware Co., Albany, Calif., recently enjoyed a golfing vacation at the Mt. Diablo Country Club.

Ed Heiberger, Dolbeer & Carson Lumber Co., San Francisco, is back on the job after a successful deer hunt in Modoc County, Calif.

Glenn M. Ilarrington, MacDonald & Harrington, is back after spending two weeks in Minneapolis visiting his sisters.

Harry W. Mcleod, general manager of the Hammond Lumber Co., Los Angeles, is back at his desk again following his recent illness.

Walter Scrim, Los Angeles importer of hardwoods and lumber, attended the annual convention of the National Hardwood Lumber Assn. at Chicago'

Kenneth Smith, president of the California Redwood Assn., San Francisco, was a recent Los Angeles visitor.

Paul Hallingby, Hammond Lumber Co., I-os Angeles, and Mrs. Hallingby, have returned from a three weekst vacation trip to the East.

John J. Ilelm, Santa Fe Lumber Co., SanFrancisco, and Mrs' Helm, are spending their vacation at the Hotel Coronado, Coronado, Calif.

Phil Baker, assistant to Manager J. H. Ileick of Hammond Lumber Co., Watsonville, Calif., left to join the Federal Bureau of Investigation.

Eric Hexberg, Anglo California Lumber Co., and Don Gow, Hammond Redwood Co.t Los Angeles, have been called into active service with the ArmY Air Corps.

Fred Lamon, Lamon-Bonnington Co., San Francisco, returned from visiting Pine mills in Northern California and the Klamath Falls, Ore., district.

M.L. "Duke" Euphrat, Wendling-Nathan Co., San Francisco, is almost back to normal a.fter suffering a painful dislocation of an arm as the result of a fall a few weeks ago.

Ray Larson, of the Portland Office of Wendling-Nathan Co', and Mrs. Larson have returned from a vacation spent in San Francisco.

Paul Penberthy, Jr. and Farrier Penberthy, sons of Paul Penberthy of Penberthy Lumber Co,, Los Angeles, are Cadets in the Army Air Corps.

Don Goodrich, formerly with Hobbs Wall Lumber Co.. San Francisco, and field man for the California Redwood Assn., is now yard superintendent at the Oakland yard of Gamerston & Green Lumber Co'

Roy N. Ricks is resident manaEer of Hammond Lumber Company's new moderrr retail lumber yard in Fontana, Calif.

PauI M. P. Merner, head of the Merner Lumber Co., Palo Alto, is in training at Miami, Florida, for the position of administrative officer in the Army Air Corps.

Clip Spec Sheet

Timber Engineering Co. has a specification sheet on back-up clips describing how the product is used. Complete installation instructions are also presented.

WRITE: The Merchant Mag- azine, 412 W. Sixth St.. Los Angeles, Calif. 90014.

Red Cedqr Guide

Western Red Cedar Grade Guide, a four-color, four page illustrated summary of specs for Western Red Cedar. describes properties, grades, and sizes of both smooth surface and saw-textured patterns.

New LEtetratutr@

Also included is an estimator's guide for determining the quantity of clear bevel siding required to cover 1,000 square feet of wall area, a similar guide for paneling, application methods and directions for exterior finishing.

IYRITE: The Merchant Mag- azine, 412 W. Sixth St.. Los Angeles, Calif. 90014.

Foresl Products Reports

The following reports have recently been issued by the Forest Products Research Society. fnfluence of Sawing Methods on Lumber Grade Yield by R. K. Peter. Coating of Wood and Millwork in a Fluidized Bed bv

R.A.V. Raff, I. W. Herrick and M. F. Adams. Friction in \Mood Cutting by W. M. McKenzie. And On-Site Preservative Treatments for Exterior Wood in Buildings by T. C. Scheffer and J. W. Clark.

'ffRITE: The Merchant Mag- azine, 472 W. Sixth St.. Los Angeles, Calif. 90014.

Grurb-lt Glove

New rubber-coated Golden Grab-It glove with a crinkletextured surface is described in a tr*'o-page tlata sheet.

The glove is recommended for handling smooth, slippery, sharpedged materials, including glass, ceramics and sheet metals.

SUMMIT LUMBER GOMPANY

T|l SERUE YtlU BEST!

A United staff of veteran lumbermen experienced in handling the requirements of the retail dealer

United in their effort to provide prompt, efficient service on wholesala orders from our United inventory of prime softwood lumber maintained with the retail dealer's needs in mind.

Available in six styles from Edmont-Wilson.

WRITE: The Merchant Mag- azine, 412 W. Sixth St.. Los Angeles,,Calif. 90014.

Moinlenonce Cotolog

A 32-page catalog of roof maintenance products and specialty paints and coatings is now available from Amspro Products Inc.

The catalog explains applica- tion of each product, drying time, coverage and other pertinent information.

'WRITE: The Merchant Mag- azine, 4L2 W. Sixth St.. Los Angeles, Calif. 90014.

LOS.CAL

WHERE QUALITY COUNTS!

CAL[' ART BAttOU

Ludlow 2-s311 (213)

DIRECT MItt SHIPMENT OF SUGAR

PINE & Att PACIFIC COAST SPECIES

MILLING AND STORAGE FACILITIES

5024 HOLrr/lES AVENUE

LASHTEY LUMBER' lnc.

WHOLESATE IU'IABER O

P.O. Box 546

tq Cqnodo, Colif. ffapman 5-8805

Wcrl Coosl Wholoola ond Mill Rapl..rnlotiv. O ALI SPECIES O

LU}IBER PTYWOOD .. ALTIED WOOD PRODUCTS

GTU.IAM BEAMSVio Dlroct ShlPncntRAII CARGO .. TRUCK*.TRAIIER

Whisler Hardwoods, Inc.

6800 S. Victoria Aue, Los Angel'es, Cal'if, 90043

WHOLESALE DISTRIBUTORS

P.C. MapleAlderFlardwood Squares

MouldinpSofnvoodsEastern Hardwood

c0ilPtEIE Mttullc FACIUTIES 0l{ PREMISES

GALL: (213) 75H52L

rlAlNll{G sTotY

Dear Dave:

I wanted to tell you what a fine job I think you did in the handling of the T.W.&J. training story. We have had manY fine comments about it alreadY; and I'm sure we will be hearing more of this in the future' Best Regards, Dave Ohman

Advertising/P.R.

Tarter, Webster & Johnson, Inc. San Francisco, Calif.

wANrs EXTnAS

The Merchant Magazine

Dear Sirs:

Thank you for the nice article on our lumber yard in Your January issue.

Would it be possible for me to buy six additional copies of this particular issue? I'd aPPreciate it so much.

Mrs. A. L. Dickenson

17271 E. Ocean Ave. (Lambert Road) La Habra, Calif.

Thanks lor your kind words. We're sending them ow right away. Incidentally, alter erch issue. ttte sometimcs haae odd'i' tional copi.es. Address Your re' quests to 412 W. 6th St., Los Angeles, Calil. 90014. Currdnt copies are 50P each, back coP' ies 759.-Edinr.

tvlExlco NorEs

Gentlemen, I enjoy the Merchant as I want to keep up with the lumber news. I wish that there was some way to include news items about past active members of the Lumber Association of Southern California. Such men as Les LynchParkerOrrie HamiltonDee ElssleyRoY Stanton and manY many more. Your "25 Years Ago" answers some of this information. We talked about this item several years ago, and the answer seemed to be that someone should correspond and then write an article. It was suggested that George Otto be that man. He seems to "know allsee all."

I have just returned from a month's visit to Bnitish Honduras. Quite interesting and troPical. Do not think that I would like to live there permanentlY. Several large real estate men from Florida ars Purchasing land or "cays" (keys) in this area and it may forge ahead.

Sincerely,

Harry Whittemore Apartado Postal 1523 Guadalajara, Jal., Mexico

4 Garlow Company Warehouses

To Serve All Southern Colifornio Deolerc *

1703 N. 8rh Srr€el COLTON, Gqlifomio

TAlbot 54672

ll38l Brodley Ave.

PACOII A, Colifornio 899-5208

750 Eqst 59th Street

tOS ANGEIES, Colifomis Pleosqnl 2-3197

6807 McKinleY Avenue

tOS ANGEIES, Golifornio Pleosqnt 23t36 *

iloRcAll D00Rs for EYery Usc

M400 Interch:auoeblo Pansls Entrance lloors-All TYDU *

SE00RC0 louvan & Colonlal-tlodern llardwood

Flush Panel Ooors *

FTUSH D(IORSA$I_ilAHOGA]IY -BIRCHI{ASOIIIIE-BEEGII *

flN PLYYTOODJAPAIIESE PIYWO(ID *

NORDCO DOOi9

TOUVER DOORS 3 PANEI DOORS F.3

FOUR PANE! RAISED F 'fl+

X.BUCK FRONT DOORS

sAsH DOORS F-13

RAISE PANE1 IOUVEN DOORS

SCIEEN DOORS

TRENCH DOORS

DUTCH DOORII

FANCY FIR DOORS (ENTRANCEI

IOUVER BIINDS

MONTERf,Y WPE DOORS

"SOUTHERN AIRE'' DOORS

CARVED DOORS *

Estoblished 1896

WHOLESALE ONLY * l/lembcr

Nollonal Sorh ond Door

Jobbrrr A$oclotion

Fnodu@t you con use to build sqles snd profits!

Fnofflfts Products, promotions qnd so/es qids

It can be placed closer to walls; requir- ing only 8" clearance in the rear and.12,, on the sides. Firebowl is 30" in diameter.

Both-Dressing Room Pq,nels

This bath-dressing room features Marlite's decorative and textured hardboard panels. Plastic-finished panels are almost maintenance-free, highly resistant to moisture, and easily put up over existing walls.

Porcelain enamel colors are: Oriental red. Aztec gold, Marine blue, Colonial white and coppertone, plus standard satin black, with insulated flue pipe to match. The screen is available in either brass or black mesh.

Firemite fireplaces are made to fit any of the UL approved pre-fab metal chimneys, 7" or 10" depending on the model.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

New Poneling And Siding

Sun Yellow, a new ished Colorlok X-90

-$300 in $5 increments and from 9300$500 in $10 increments.

Panel Redecorated Bath

In the ently and double sink areas, wormy chestnut textured paneling blends with natural-textured travertine paneling. The sunken tub alcove uses Marlite's gold-toned Riviera tile and a Ponta Roma mural is used to dramatize the planter.

WRITE: The Merchant Magazine, 412W. Sixth St., Los Angeles, Calif. 90014.

Burns Cooler

Firemite's "Imperial Chief" fr.ee-standing fireplace has double wall construction.

Sun Yellow wood. Panels come in

color in the pr:efinSiding line, has been introduced by Masonite Corp. They also have developed Ruf X-90 Vgrooved panel siding and Provinci aI X-90 panel siding.Style - Tex, a new decorator wall panel, cap- tures the flavor of rough - sawn two colors.

Price at a Glance

The Lumber Pricer is approximately 8L/2" x 11" and is punched on one edge for carrying in a standard three ring binder. The Lumber Pricer will retail for 93.95.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014

Purticleboord Underlqyment

When installed properly, Masonite par- ticle board underlayment will contribute much to a reliable floor system,

Under Particleboard

New in the Diplomat series is Danish Teak. Panels resemble handr.ubbed natural teak. Planks in the panels of Cinammon Cherry and Candlelight Cherry are deliberately mismatched. Variations in tone and color within the same panel are quickly apparent.

WRITE: The Merchant Magazine, 4I2 W. Sixth St., Los Angeles, Calif. 90014.

Hondy Lumber Pricer

The Lumber Pricer is a slide-chart to determine the price of any size dimension lumber from l- x 2 through 8 x 12 and in any unusual length from 8'through 24,. The Lumber Pricer will give immediate answers for any price per 1000 board feet from $90-9150 in $1 increments. from $150

Solid core particleboard underlayment lack voids, high spots, blemishes, patches, checks or grain. Hard and resilient, the material will resist sharp blows from furniture or spike heels and it is comfortable under foot.

Company spokesmen recommend rA" or thicker floor coverings. None should be used less than 1/16" thick.

WRITE: The Merchant Magazine, 412 W, Sixth St., Los Angeles, Calif. 90014

New Mefol Loth Clip

United States Gypsum has a new clip for attaching 2.5 or 3.4 USG Diamond Mesh Metal Lath to Trrrssteel studs. Designed for the Trussteel stud metal lath and plas- ter partition system, super-tite clips are shot from a specially designed hand operated gun.

\ilRITE: The Merchant Magazine, 412W. Sixth St., Los Angeles, Calif. 90014

Double Wall Construction

Potio Roo{ing Ponel

Vistron's Filon Div. has developed "FilonStripes," a translucent panel with multicolored stripes with contrasting narrow stripes. The panels sell for less than 50 cenls a sq. ft. and are avai]able in 26" width, in lengths of 8', 10' and' 12'.

This kite was flown by the late President John F. Kennedy. Complete with 250' of flying cord, $4.95 postPaid.

-Gigantic 5Yz' adult's Space-Bird, the-ultimate in flying toys. 5r1r' wing span, 4' Iong, complete *it[ SOO' of heavy cord and wooden winding reel, $7.95 PostPaid.

WRITE; The Merchant Magazine, 412 W' Sixth St., Los Angeles, Calif. 90014.

Window Locking Device

A low cost locking device that will hold a window up but not allow it to be raised from the outside is from Tko-WaY Lock Co. It also helPs repair the window that will not staY up due to a broken window sash cord.

EasY StriPs to Handle

Dealers who order a total of $250 of Filon-Stripes, Filoplated Filon or RoyalFilon panels and accessories will receive the showcase display and a choice of a $25 cooperative advertising bonus or a $25 direct mail advertising Program.

TilRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Versolile Ponel Syslem

Architecture and Interiors Magazine (formerly Builders Handbook) has taken an ordinary home in a middle class area and redesigned it to show the budget-

The device fastens to the inside of the window with two wood screws. It locks the window at anY Safe Window Lock level including wide open and completely closed. To move the window, an easy squeeze of the release wings releases the lock allowing the window to be raised or lowered. The Two-Way window lock solves the problem of the window that won't stay open as well as preventing a prowler from raising, then entering a partially opened window.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Elegant Paneling minded public the advantages of redesign. Used in various areas were Pacific Wood Products' Pecky and Hacienda paneling. Hacienda was used in its buckthorn colortone as ceiling over the patio and entry overhang. Pecky paneling in the main living area lends elegant touch.

WRITE: The Merchant Nlagazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Look! Up in lhe Sky

It's a bird! ft's a plane! It's the SpaceBird Kite!

Requires no tail or running to launch. Giant 3D 48" wing spread, 33" long, made of tear-proof acetate in red, blue and yellow. It climbs, zooms and streaks across the sky, fluttering in bird-like action with its striking design attracting all. Whee!

Remodeled Reception Room

When a lumber retailer is a landlord, he can modernize his rental property to suit himself as well as his tenant.

Former warehouse space was divided with Masonite Ceylon Teak paneling applied over half-inch insulation board over wood stud walls. Suspended ceilings incorporate air conditioning and lighting with acoustical oanels.

- TilRITE: The Merchant Magazine, 412W. Sixth St., Los Angeles, Calif' 90014.

Mogikoter@ Roller Center

Wooster Brush Co. has roller centel rT'ith lighted sign for quick selection of covers, frames, trim tools, and trays. The header sign gives customers complete data on cover selection.

Metal display baskets with identifying roller and surface information hold 20 to 36 7" and 9" covers.

The display measures 65" high, 48" rvide, 22" deep.

\YRITE: The Merchant Magazine, 412W. Sixth St., Los Angeles' Calif. 90014.

'

Acrylic Coulk

E-i;' Two new acrylic caulking compounds .i., eover a variety of sealing jobs. Testworth All Purpose Acrylic Caulk, for above-water application, comes in a |4a/z-oz. round tube.

Testworth Acrylic Tub Caulk dispenses directly from the 4lz-oz. tube.

Both products can be used on any surface; remain permanently white, flexible, non-shrinking; won't stiffen, crack or pull away from surfacesl and may be painted if desired.

Also available in l-gal. and 5-gal. pails.

\ilRITE: The Merchant Magazine, 412W. Sixth St., Los Angeles, Calif. 90014.

Deoler Morketing Plon

A computerized marketing and manage- ment service for retail lumber dealers is available from Celotex Corp, profitron (a free service) offers dealers expensive man_ agement aids.

C.omputers produce a b0-page report in_ cluding recommended budget of operations

FlttlNG & SHIPPING your order efficiently comes noiurolly ot Som !/ingote's. A good, complete inventory of wholesole lumber ond cut stock is olwoys on hond. Plus complete surfocing & re-sowing focilities. Five big. trucks ore reody to roll with your order. Why not coll us now?

Soles lrlonoger ! Rolph Doles i 17071 894-5U4

,ye Are on rail ,[,n",g,H,fp-

P.O. Box 63, Cloverdole, Cqliforniq 95425 Ph.707-894-552r

Profitron Plan in specific dollar arnounts tailored to the dealer's specific situation; recommendations

Wholesalers of West Coast

Softwoods: Douglas Fir

White Fir . Ponderosa Pine

Sugar Pine. Hemlock

Via Rail, T&T co^//0R

LUMBER SAIES

Hemlock FasciaRail & LCL from our stock Specialists in Stress-Grade Lumber (1500f & 1200f DF green)

Transits and Mill 0rder Fir and White Woods

Bltt C0tlll0R/sz+ souttr Rosemend Boutevard, pasadena, Catif. Give us a call, the number is (213) 684-2102

ASSOCIAIED REDWOOD frIIttS

Redwood From Reliqble f,tlills

P.O. Box Y, Arcoto

Phone: VAndyke 2-2416

Bill Brounlng

los Angeles LC[ Yqrd

o Dry Aye & Btr

o Fence Mqteriols

Gqrqge Door Siding

Green Commons o Bender

r loth

Also Direct Rqil ond T&T Shipments 7257 lelegroph Rood, los Angeles OVerbrook 5-8741- PArkview 2-4593

Corl Duprcy Joy Brouning

Billie Grothmon

All Purpose Caulk

concerning optinum levels of sales, working capital and other vital elements; a 12-month advertising and promotion schedule; and a market trend analYsis.

WRITE: The Merchant Magazine, 412 W' Sixth St., Los Angeles, Calif' 90014.

Cqrbide-Tip Drills

Five carbide-tip masonly drills have been added to the P&C line of hand tools for driiling soft to medium-hard surfaces. Drills can be used in any electric drill ol hand brace, and are available in 3/16"' y4", 5116'.3/s" and 7/2" diametels.

WRITE: The Melchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Antique Z-Brick

Antiqued Standard Z-Blick duplicates the texture, depth and color of regular brick. It applies with adhesive and requires no foundation.

Produced from an entilely new material, called Inca, cost to the homeowner is less than 50d per square foot.

A ne*, process which bakes the bricks in infra-red heat of 1600 degrees means no two bricks emerge exactly alike. The ma-

terial has the minor variation in color that is typical of regular brick.

Antiqued Standard Z-Brick is manufactured in both red and gold colors.

WRITE: The Merchant Magazine, 412W. Sixth St., Los Angeles, Calif. 90014.

New Fixtures dnd Timers

Hete are two new ideas from Intelmatic. Time-All B-400 lamp and appliance timers turn on lights every evening giving the impression that someone is at home. You can also use Time-All 8-400 to turn on the cofree maker in the morning, your heater, air- conditioner', fan, radio, TV, or any other appliance.

along the ground. The high walk light provides a wider spread of light. The mushroom light has a 16" diameter hood and is 26" tall.

WRITE: The Merthant Magazine, 4I2 W. Sixth St., Los Angeles, Calif. 90014.

Concrele Forming Pqnels

St. Regis Paper Co. recenUy unveiled a new plywood panel for concrete forming' Called Plyglaze 20, the nerv panel can be used 25 times fol concrete pours, according to tests performed by St. Regis'

The panel is overlaid with a resin-impregnated cellulose face, oiled for quick release. St. Regis tests show concrete poured against the panel does not discolor and results in a uniforrn concrete surface.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

For further informotion on oll New Products ond New Literoture, don'l forget to write The Merchont Mogo' zine, 412 W. Sixth St., Los Angeles, Colif . 90014.

QUESTIONS AND ANSWERS

(Continued, lrom Page 18)

some smattering of an idea about the effectiveness of your advertising program.

If you find that, after three months with one newspaper, you aren't getting the play you need, don't be afraid to look around for another medium. In some metropolitan areas there is no effective newspaper for your own area. Ask the supermarket manager near you where he advertises. Perhaps you should put more of your budget into the home,delivered flyers. Occasionally there is a local throwaway advertiser bulletin or a weekly mailer that ofiers better coverage of the homes in your area.

Is t}-rere a season for advertising?

. When should I do my advertisins?

Tf you are not open Sundays all day. I ro the Thursday food market weekly is of little use to you. Most weekly papers carry the weekend specials on Thursday. That's the best day of the year, all year long. Saturday and Sunday to 5 p.rn. are the best days of the week for consumer sales,

A

In February and March it's time to start the clean-up, paint-up style of ads. In the summer, concentrate on lawn and gardening items and tools. September and October seem to be good times for panelling, fix up

FOR HIGH QUALITY

Domeslic ond lmported Hnrdwoods

Sugor Pine . Ponderoso Pine

Can furnish rough or S2S

CALL BRUSH !

Mynontl 5-5501

OUR MOTTO: Quality & Quantity GUARAIITEED

FOREIGN & DOMESTIC HARDWOODS "Wholesale Only" one to tuo million lootage und,er cooer

CAR SHTPMENTS/T & T

materials, so this is the best time to have some specials in big-ticket items like a full room of panelling and so on. Don't pass up the Christmas market in major remodelling jobs such as new kitchens, toilets, bathroom fixtures and sinks. These maior items are good right up to Christmas day. if you merchandise them properly iu your store.

Remember, the best ad in the world is wasted if your salesmen and your merchandise displays are not clean and right at the front of the store helping the customer make up his mind.

Talk to your power tool salesman and see if you can put together a 'osaw-dust" party in the spring.

Weslern Lumber & Building Moleriols MERCHANT

CtlSSlFlEO AIIYERTIS|IIGPosition Wanted 92.00 per rine, minimum $4.50. All other 93.00 per line, minimum $6.00. Two lines of address (your address or our box number) count as one line. Closing date lor copy is 20th.

POSITION WANTET)

CLASSIFIED ADVERTISEMENTS

Names of Advertisers in this Department using a Bor Number cannot be released. All replies should be aG dressed to box number sbown in the ad in care of the Merchant, 412 W. Sixth St, Los Angeles, Calif. 90014.

EQUIPMENT FOR SAIE

LUMBER BUYER: Cover No. Calif. & Oregon. Hdqtr. ftperienced purchasing, sales & shipping. WeU known in ing areas. Write Box 159.

Reddine. HYSTER SPACE SAYER model RT-150 42877;1b,000 lbs. rating; -;;;_ GRD 214 International engine. Call (?14) 477-}LOL.'

LUMBERMAN, 54, healthy, active and reliable-Bb years in retail, wholesale distribution and industrial sales. Full knowledge sash and doors both wood and aluminum. Capable at any level]prefer Southern Calif. coast or desert. Relocation no problem-might in_ vest. Write Box 157.

HEIP WANTED

FAST GROWING chain lumber & hardware discount stores seekpg gxper. retail lumber salesmen, managers and asst, mgrs. Excellent oppor. for advancement. Top payf pensions, profit sh-=ar_ ing, ins'.rance and other benefits. Send iesunie to Box i00.

ASS'T. ESTIMATOR wanted. Exp. in figuring prod. cost, order processing, use of calculator. Also need ADMINISTRAIfVE CLERK, type, use calculator, general office. Hunter Woodworks. 1235 E. 223rd St., Touance, Calif. 8BE-b6Zl ot 775-2547

PALLET SALESMAN exper. in selling pallets to industrial acc'ts. Commission plus auto allowance & sales expenses. Call for ap- pointment. Hunter Woodworks, 12Bb E. 223rd St., Torrance, Calii., phone (213) SPruce 5-2544 ot TErminal b-56?1.

- D€sign_qtion qr to 3ex in our Help Wofed columm is mode only (l| to indicotc bono fide .occupolionol quolificotidnr -for employment which m d-iri;y"; ;A;;i; os.rcoronobly neGsssory lo lho normql opGroiion of-his bvsiness or'enierprisi, or (21 -G o- <onv€ni.nca to our rcqde.r, to let them know which positions'the od- vertiser believer would be of morc inlered lo one sex thq o'other becouce of the work involved. Such de:ignotion should not be tqken fo indicde fhoi th; odvorliser-intendr-ol prq-ctiGei ony unlowful preference, limitotion, specificotion or discriminotid in employment plqcti<e3.

1953 ROSS STRADDLE CARRIER Model No. 92-10866, six cylinder, gd. condition, low engine hrs., good tires, 1b,000 lbs. carrying capacity. Write Box 158.

BUSINESS OPPORTUNITIES

DO-IT-YOURSELF YARD in excellent shopping center location in Orange County, Calif. Sale-$300,000 per year. Will sacrifice for $10,000 cash, as owner has other interests. Write Box 156. FOR SALE: Lumber, paint and hardware yards, Garden Grove area and Pomona Valley. Inventory plue equipment. Call (?14) 626-8594 days; (714) 593-7630 evenings.

SERVICES OFFERED

JOHNNY TIID LUMBER LOAD SIGN PRINTER

Speci_alizing in- paper danger flags, side-load signs, job cards, etc. John Weilet's Printing, 1441? Hawthorae Blvd., Lawndale, Calif. Phone (213) 676-7522 or 676-2298.

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All that's needed is a phone callora short note to your friends at The Merchant Let us help you write it. We're here to serve you.

California Lumber lnspection Seryice

ABORIGINE TUMEER CO.

AMERICAN HARDWOOD CO.

ARCATA REDWOOD CO.

assoctATED REDWOOD ,tlttS

C*/-S*' Jurnln, So/no, -9nr.

4616ELCAMINO AVE., SACRAMENTO, CALIF. 95821

P.O. BOX 21-4597 o PHONE: (916) 487'7847

EErrwooD co., THE

BOND IUMBER CO,, ART

BONNETT I,UMBER CO. EoNNTNGTON IUM8ER CO. ...-... ERUSH INDUSTRIAT TUMBER CO.

CAI-IFORNIA I-UMBER INSPECIION SERVICE --...,

cAuFoRNrA-PACTFTC REDWOOD CO. ...,...,.......... CATIFORNIA RETAII HARDWARE AsSN. CAI-IFORNIA SUGAR & WESTERN PINE AGENCY

BERKOT MFG. CO. .-..,,,-..........,,.,..,-. CAPITOT PIYWOOD

CTOVEROATE REDWOOD SAI.ES coAsT PtANING M111

COASIAI, WHOI-ESAIE I,UMBEF CONNER I.UMBER SAI,ES

DANI FOREST PRODUCTS

DANT & RUSSEU. .-.....-...

DOOT.EY & COI,{PANY .-.

K/D CEDAR SUPPI.Y

srAHt TUMBER CO. .........-...... irlNorio rut{BER co.

STANTON & SONS, rNC., E.

STRABIE LU,\ 8ER CO.

STRArr DOOR & PIYWOOD SUMMIT I.UMEER

UNION PACIFIC RAII.ROAD ..., uNrrED wHotEsltr tuuarn td

VAN DE NOR I.UMBER SAIES

WARREN & McDANIELS,

FrR & PtNE TUMBER CO. -_......

FOSTER FOREST PRODUCTS FOUNTAIN, ED, TUMEER CO. FREEMAN & CO., STEPHEN G. FREMONT FOREST PRODUCTS

SALES:

Old Growth Redwood, Shorts P. E. T. Green Commons, Dry Uppers

COMPTETE CUSTOM MITIING

Lorge Timbers ond Wide Sizes Our Speciolty

BUYER'S GUIDE

tOS ANGEI.ES

TUI'iEER ANO IUMEER PTODUCTS

Amcricon Hqrdwood Co. ...-.-........._.--...-.......-...7 19-l2gs

Ar6to Redw@d Co. (Km Conwoy)....._--.WEbrtcr 6-4g4g

Attociqlcd ledwood lrtills .-.....-..-.......OVcrbrcok 5.0741

8ough. Foet Producrr Corp. ................(2t3) 330-2451

Bli$ Lumber Co., Inc. ......._...Mynond 3-l6bl-3-34j4

Ermtr-Sconlon, Inc. .-.-------.--......--....-(Zt,tl 525-3531

E. l. Brucc Co. (Jim Atcfoddcn).-._.......Pt3i 622-9915

Eruih Induitrlol lunber Co. .......-.......R4ym6nd 3-330f

Csliforniq Door Co. of t.A, .......--....._...(,13) 58S-2t41

.Crcwford Iumbc,, F. /i,t...-........-......-......-..-..-..11t.Zt't

Doolct & Co. .--..........---......_......-....-..ED!ryood

Hill tumbcr 9., O. ,r{. ...........-...(2t3} l,{Urroy 4-26t0

Huff Lumber Conpony ..-..---........................spruc; 3-4946

Lohlcy, Dovid E, ...-..-------...--....--..-..,Chopmon 5-880!

L6-Col lumbor ..(2t31 ttidtow 2-53ii

Morquorl-Wolfe [umbor Co. ...-.-._..-.--..:-(2t3t 62s-1191

lrlulfen Lumbq Co., Ftoyd .-.-.--.........--.........-..-.679.i331

Mutuol- ftlo!lding md lumber Co. ....-...-...FAculry l -OgZ7

Neth lumber Solc, A. W. .---.-....--...-.-.-.- --..-if72.129O

Orgood, Robert S. .......-----.-.-.....--........-.-..DUnkirk 2-8278

Pclfic Fir Sols--.-....-.-.--.---.-..---.-.-.-...-..-.....A{Urroy 2-3533

Pocinc lunbcr Co., The -.-.-----..-CUnberlcnd 3-COZ8

Poclfic-Mqdi:q lumbsr Co. .----.-...-..-.-...^9prucc 3-2292

Pqn Ariqtic Troding Co., Inc. ..........---.--llchnond 7.7521

Pei.a Conpqny, At..-----..--.-.. ..----.....NEvodo 6-1009

Pcnbarlhy Iunbcr Co. ...--..--....,....-.-......tUdlow 3.45t1

Rounds lsnber Co. .------......--......--.-...---....---.115-2g96

Sonford-lusier, Inc. .----.-.----..__....._--.AXminrier 2"9lgl

Sinnonr Hqrdwood Lumber Co. .--.---.---.Spruce i-tcid

!oufh lcr tcdwood Co. .---.......-..--...----...-Sprins 2-5258

Stohl lumbcr Co. ....--------......-...-..---..ANgctus- 3.68.t4

Stqndqrd-[umbcr Co., tnc. ......-.....---.-i..12i3) 685.40,a1

Slcnton & Son, E. J. -.tudiil 9-5591

Sunnit Iunber Co. ......--.....--.......-_--:.ANgclu3 l-2161

Svoncr Hordwood Co._-.---..-.--..-------... .-:-------.:......-215-5761

Tqono-_luobcr Sqles, lnc. .-----...----.--..-l4Urrci i.eg6l

Tqrter. Wobttd & Johnron, lnc. .--_-....-.AN9clit 9-7231

T-win Horbor Solcs Co. ..--.---...-..--.--......-.--.......625-9133

Union lunbcr Co. ---.---.---....---.-..-----...-...--l7t11 512.5669

l.lnlrcd Whlse. Iumber Co. ....----.---....Ovirbriok 5_5600

Unil€d Sto,t$ Plywood Corp. .-.....-....---.-..-l.Udlow 3-3441

!f,9. Hywa Corp. (Glendote) -...............Ctrrur 4-2133

U.S. Plywood Corp, (Long Brcch) -..-.---HEmlock Z-3901

W€nding-Nothon Co. .-_..-....-.._-...--.._.CUnbcrlond

W$fam Hordwood Iumbsr Co. .-----._.........-.655-g933

.-..........--._-......Rlchmond

(Anohein) ....-...t...........-...pRcpcd

Hqrdwoodr, 1nc........-........-_- ----.----..--.--_--j

Fore3t Products -.583-6Ot 3

TREATED I.UMBER_POI.ES-PI rINGS_TIES

8!tfq & Co., J. H. ..Dunkirk 8-9591 IoppcB Compony -.....(2t3t 830-2S60 lrsqtod Pote Buitderr .............-........-.........i2t jt 996_116i

til [ [woRK-DooR-MOUt D NGSBUITDING I,IATENtATS_HARDWARE_PAI NT

A:rocioted rr{olding Co. ------.----..-----..---.--tAynond 3-3221

Colifornio Dor Co. of t.A, ..-..........-._...(2131 5gg-2til

Corlow Compony ....-.piqJnr Z-3tlO

Jorup Dos Co. ..............-...................-.....t2t3) 695-4OOO

Mopla Brc., Inc. .......----.....----..........-....OXbiw 8-2536

Mo:on Supplic, Inc. .-._....---.---...............-ANgclus i-Oefi

Nordohf lionufqcturing Co. .-.-................--......- -.919.2675

Polfd Architccturol Products, Inc. ..-...-....-(2131 771-2/'OO

Plftrbu6h Poinb ..........--.-.._....__....._..t2t31' 37A.8373

Shokenlryn Corp. .......--_-.-....-.. -.........._.._...(lt il 525-at3i

So-Ccl Cpmn*ciqt Sreet ..............._.......(2t3i cef-5iio

SJrqit Dor & Plywod Corp. .........--.CUmbcdirna 3-At2!

Supcriol Firoplcc .__---.-.......626-0167

Tqrtcr, Wcbrtcr & John:on .-.-.....----......:ANgclus 9.7231

T,orlcr, W.cbrtcr t Johrrm (Spcctotry Div.f AN g.B35l

Woodlmd Producls Co. .----.....-.--.--.(7l,al YUkon 6.7981

sPECtAt SERVTCES

Arsociolcd Molding Co. .---......-.......-.---.RAvnond 3.3221

SOUTHERN CATIFORNIA

Son Bernordino - RivcrtideSontq Ans Ateq

Eellwood Compony, Thr .........-.-...-..-...-l7l11 538.8021

Cofifornio Door Co. of l.A. -.._...-......._.:l7til g2'.7gtl

Cqrlow Conlpony .....-..-fAt6ol C.OCZZ

Evon3 Preducts Co. (Plywolt Div.l ..-.-.-.(Zl4) 797-0651

G@rgio-Po€inc Wqrehouse ..............._..-OVertond 4-5353

Horbor Iumbcr (Al Wil:on) ...........-..-.-.........OV 4.8956

Hobbr Wqll Lumbcr Co., Inc. ...-----.__._.-.511-5191

lnlond -lumber Compony ..-....-..........-.....---TRlnity 7-200t

J6rup D@r Co. ...-...-..--.-...-..........-..._-.-(2t3) Cgt.,tECS

l(cy Corporotion ....-....-*...8ZS.ZOCO

llqrquq.t-lrrolfo lumber Co. ....................(213) 625-1 191

So-Col Comnerciql Sreel ..........._.... -.--...-...V.t il g25-6770

Torfcr, Websicr & Johnson ..._......_...........Tntanitc 5-t CIO

Twin Hqrbon lumbcr Co. .......-.._...........(714f gZ_gOge

SAN FRANCISCO

TUMBER AND tUlitBER pRODUCIS

Arcotq Rcdwood Co. ..................--..-.......---yUkon 6-2062

Evqne Producb Co. .....---.---.....-.... .......---..-......-...926-2111

Gorsio-Pocific Corp. ..-....-....----.......-.--.--....(4151 g7t -96lg

Holt Co., ronca l. .-.......---..._.-...._.._....-----:.Suttor l -2520

Hofflnqn l{ockin lumbqr Co, -.--.__---...(rll51 167-8110

Horbor lumbsr Compony .....---..-..---.---...-...JtJion 2-g727

Higsinr lunbcr Co.. J. E. .--.........---.---.....VAtqciq 1-9711

Hobbr Woll lumber Co., Inc. ...-......-.....Ftllmorc &6000

lqmon Iunbcr Co. ..........-......-...-...-.-.....-..yUlcon 2_4376

ItocBcolh Hordwood Compony .-.-.-.-.-_...- --ll,lszion 7-0772

Pqciffc lumbcr Co., Thc ...--Z71.(7OO

Silmorco. lnlmotionot .--..-.-.....---.-.....-.-........._...716-1200

I-orler,Wct:ta & Johnpn, Inc. .-.---.----.pRorpoct 6-4200

Union lunber Compony ..Sutitr l-6170

unitad. Stot€r. Plyrcod Corp, .-.--..--...-.......JUnipa 6_5dt5

Wendlins-Nothon Co. .....-....-..-...-....-..-.---..-_..SUitcr l -5363

SASH-DOORS-W NDOV/S--MOU tDt NGS

BUI TDI NG AAAIERIAI.S_PAINT_HARDWANE

Cofovcrq: Cement C-.----.....-.--.----..-.-.-.-..DOuglq 2-1221

TREATED IUMEER_POIEs

Holl Co., Jomer L, ..-......-.----.....-.--......--.-.....-SUttd l.Z520

Koppcr Co., Inc. ....--..---_.._..--....,-...-.-..-.yUkon 5.2660

Wendlins-Nothon Co. .--------.-.-.--.....---.SUrter't-5363

SPECtAt SERVTCES

Gilbrcoth Chemicol Co. -.Sufier l-2537

Redwood Inspection Ssryice .--...........-.--.-EXbrook 2.7g90

IUA4SER AND I.UMBER PRODUCTS

Atkinson.Stutr Co....-....------.-.......--.._..-..-----:..._.-.34j.1621

Eoldt-Bd@n [ombcr Co. .-...-..-.......-..--._-(415] 522-3lll

Eonnslf lunbar Co. .---.......-...-......---.----.-(,il5i 329-1770

Bonnington Iunbcr Go. ---....-,..----.--.-------.Otynpic 8-2ggt

Cql.Pocific &ls Corp. --.-......--.--.--........-.......933-0600

Colif. Sugor & Wstqn Pine .-.-..--..--.-..Dlonond 2-ll7g

Dqnt Fmsi Product!, Inc. ..-...-.....-----.-.....(4151 322-lg1l

Gorgio-Pociic Corp. .--.....----..--....-------j............_8,19.056t

Gergio-Pccific Corp. (Son Jose)-.--..----._.-.(1prqz

NORTHERN CATIFORNIA

ARCATA

Arcolo Rcdwood Compony .--...--..-_.......H1ilside 3-5031

Asrociotod Redwood t{lllt .---.---..._.--....VAndyke 2.2116

Col. Pocific Sotcs Corp. ...-----....--._---....VAndike 2-515i

Holner lumber Co., Frcd C...--..-_-.---....._.---.----..113-1979

Pocifi c Fir Sola----..-.-.---.--.-...--.---.-......---...VAndyke 2.Z/,gl

!impson Timbor Co....---....-.....--.-......-.....-..(7o7i 822.0371

South Boy Redwood Co. ---_------.......-.-....-..(itg) Sp Z-CZSg

Toconq Iumbcr Sqler, Inc. .............-...-.-VAndyke 2-3601

AiIOERSON

Kimbcrly-Clork Corp. -..-.......-.............-......(916) 365.7661

Pouf Eunyon tunbcr Co. ----.-.365.2771

AUBERRY

King'r River Iumber Corp. --.-.--.....------.---(2091 B5S-2522

BAKERSFIEtD

Gcorg'oPclic Wqrehourc .......-...........-FAiryi qw 7 -7771

U.S. Plyuood Corp. .-.-.---.--.-.-_-...-----------f AiYia\| 7.7736

Berkgr ^$9. Co.....-..............................-..-......:........87fF1 163

Colif. Lbr. Inip€slion Seryicc ...-.---NOrmondy 5-5,tii

Chip Nolionot .........-....(Ztltl 9a2-9617

Coort Plonlng Mitl--...--.......-...-.-...--....._--JlAdlion 2-l f Bt

Hunlcr Woodwork! .---.--.----.-.-..-...-..........---Sproo 5-25ii

Mothony Rent-A-Skill ....-..-.,.......-...-..........(2t31 3Bl-S255

l{loml-Corcy r'{fs. Ca. ..................._._.....-...........2/3.95t I

NqlPot Corp. .-....(2t3) LUdtow 3-1056

Rcgcl Industries ....-.....(2t31 231.1033

Rops Induttri6, Inc..---.--...-...---......-.--...........-....C0e-ZSCi

1UMBER HANDI.ING AND SHIPPING; CARRIERS

Grsi.ld & Son, Inc., l{. M, ..--........N8vodq 6-1793

CAI,PEI.IA

Crcwford lumbcr, Inc., F. l{.....--.----.----l707l 1gS-9756

BUYER'S GUTDE

PACIFIC NORTHWEST STA.TES

Albcrt A, Ksllcy Co. ..(5031 343'4t24

Pocinc Fit Solss ....-.........-......-...........D1md 5'0154

Tqrtcr, Wobrlor & tohnnn ..----.-----...15031 312-5128

U.S, Plywod Corp. .......-..........-......--.. Dlmqd 2'llll

Wrycrhoarcr co. ...-..--..................-....--.-.15031 342-5531

williomctt. vqllry lifu ' co. ...-...-..-.......-(5031 689-14/t0

,IIEDFOTD

Fountoln Iunbcr Co., Ed...-..-.---,-.....-...-.'..........i35'.|526

Wcndllng-Nothon Co.'.--.--..-.-...........----------..-...772'7063

PORTLAND

Bqxlar Co., J. ri.,............-.........-.....--...(5O3) 227'2571

Dont & Ruloll, Inc. .......-.......-.-. CA 6'2311

Co. ....-.....--.---.---..-....-...-.-.-......PA

Gcorgio-Pocific Corp. .-----....-..----------..-..---..--FV 3'1578

Weycrhocursr Co. .---.---.......-.-.....----.........---'-----FU 3-336!

VANCOUVER Int'1. Pqp6r Co.,/Lons-Bell Div. ..--.-----.----.(503) 285-l 300

WINLOCK

Shqkcrlown Corp. .---.--........-........---..---....---.SUn:et 5-3501 OAEGON

BEND

Brooks-Sconlon ...--.....Evcrgr4n 2'25'l I

cowAEts

Con-Fob Equipmcnl Co..-.--.-...-.----..----....(5031 752.2955

EUGENE

Frcmonl Forsl Productr ..............-.---.....Dlqmond 3'9267

G6rsia.Pocinc Corp. ..--..-..-...............-.-..-(5O3) 345.4356

cotoRADo

cotonADo SPnINGS

U.S. Plywood .......'......(3031 636'5021

DENVER

u,S. Plywod ...-........-(3931 ???-1711

Dcnver hcrcryc Suppty Go. -----.--..----(3031 292'9O9O

Grcreio-Pccific Corp' ----------...-.......13031 623-5t01

Kopperr Co., Inc. ----.-...--..--.----..--.-...---...(303) 53/lj l9l

Weyerhoeuser Co. .....-.-.-.....---.-.-...--..--.-....(3031,133-8571

Enginoerrd Softwsd Produclr ...-..-........-.-.......2?8'2356

Evont Produclt Co. ..--.-.....-...................---..--.--.-2i12'5592

Forst Fib.r Produch Co. Ml a-9158

Georgio-Pqcf f c Corp. ---------.......-.-.-..-----.-.222'5561

Plftsburgh Polntr ---.---.--. (5031 232-5188

Twin Horbor: lumbc Co, .-228'1112

Tumoc Iumber Co, .......-..-..--..---..-.----.---..-CApitol 6-6661

U.S. Pf ywood Corp. ----...-..r.----- -----.--.----...Q.pitd 7'O137

Weycrhourer Co. .-.---------.........- --.---.--........-..------226-1231

sAIEM

U.S. Plywood ..-....-.--..-(5031 585-1336

SP*INGFIELD

Rosboro lunber Co..---.-:--.----..............---.---(5031 716-Ul1

Wcycrhocurcr Co. ----...-.--.---.---..--..........---.(503) 716'2511

VENEIA

fnt'l Poperllons-Bcll Div. ..-......--..---.-------(5031 935-2215

BOISE

IDAHO

U.S. Pfywod ...-..-....-..-(208) 312-3566

tDAl{o FAttS

Pfyvood ...........-...(208) 522'8991

C}IEYENNE

631'7936 tARA'I/I'E

OBITUARIES

clAREltCt EtActftiAll

Clarence Blackman, veteran Oakland, Calif., retailer and head of Blackman Lumber Co., died January 7, from injuries received in an auto accident on Christmas Day. He was 70.

'Mr. Blackman's wife, Eulalia, 70, and two other persons were killed and six injured at a rural intersection 18 miles south of Stockton, Calif.

A native of Oakland, Mr. Blackman operated a retail lumber yard in that city for more than 40 years, first in partnership with Fred Anderson as Blackman Anderson Lumber Co., and in more recent yea,rs as sole owner of Blackman Lumber Co,

He is survived by four brothers, Al Ballestrem of Oakland; Valentino Ballestrem of Portlahd, Oregon; Ernest Blackman of Stockton; Lothor Blackman of San Jose: and a sister, Mrs. A. B. Cohn of Stockton. California.

cA[otYl{ t( AoAMS

Carolyn K. Adams, wife of Noah Adams Lumber Co. president George K. Adams, died in Oakland on December 30. She was 70.

A native of Ohio, Mrs. Adams was a

member of Ar.ch of Emeralds, the King's Daughters, First Presbyterian Church of Oakland and O. E. S. No. LM of Cortland, Calif.

She is survived by George K. Adams; a son, Richard Hinckley; a brother, Donald Kenower of Toledo, Ohio; and several grandchildren and great gtandchildren.

TEilNEIII I. SPEER

Kenneth I. Speer, former mill superintendent and son of Clyde f. Speer, owner of Zenith Mill & Lumber Co. in Hayward, Calif., died during late December of a heart attack. He was in his late 50s.

Mr. Speer spent his entire working'car€er with the old Zenith organization which was founded by his father and a partner and later headed by Clyde Speer as sole owner. The father and son combination continued operating the business until last summer when the company was liquidated.

IIOUGI.AS TIIOMAS GERARII

Douglas Thomas Gerard, manager of the Los-Cal Lumber Co in Los Angeles, Calif., died January 11, following a short illness. He was born in Honolulu, Hawaii, July 28, t922.

Mr. Gerard attended Glendale College, where he played football and developed a lifelong enthusiasm for sports. He was an enthusiastic tennis player.

In World War II, he was in the U.S.

Wcslem tumber I Buildlng Mcfericds IIERCHANI

Army Air Cor1., stationed in England, un- til his aircraft was shot down on a mission. He spent the remainder of the war in an intern camp in neutral Sweden.

Most of his business career was spent with LosrOal, though for a time he was associated with Dick Stegall in Sterling Lumber Co. He was a member of Hoo-Hoo International,

Mr. Gerard is survived by his widow, Vivian; three daughters, Claudia, Cynthia and Wendy; and a granddaughter.

J0HN 8. G0RDoI{

John B. Gordon. Southwest district sales manag'er of the Union Lumber Co., died of cancer in Santa Ana, Calif., January 19. He was 49.

He was a native of San Francisco, He graduated from the University of Nevada in 1941 and was an Air Force Lieutenant during World War II.

Mr. Gordon spent 20 years with Uni.on, being promoted to district sales manager in 1964. He was past president of the Redwood Empire chapter of Hoo-Hoo and member of the Los Angeles Hoo-IIoo Club.

He was a director of the Lumber Association of Southern California and charter member of the Yorba Linda Country Club.

He is survived by his widow, Ann Oliver; his mother, Cornelia B. Gordon, San Francisco; his sons, Douglas and John 8., Jr.; daughter, Lisa Ann; and brother Douglas I..Gordon of Ankara, Turkey.

Bellwood spells it like it is...

A B C D E F G H I JK t M f{ o P d R S T U Y w XY 7'

*Q is for Q-U-A-L-I-T-Y

At Bellwood Ouality Doors, Ouality is not just our middle name, it's built into our doors. Like doors with the widbst stiles in the industry; the widest top and bottom rails; lumber from the West Coast's finest mills; and veneers of the first grades only. And after we build in all this quality we control it. Rigidly. (No wonder our quality control inspectors get eyestrain finding 0.01o/o defects out of a whole month's production !)

That's why when we spell "A for Auafity" at Bellwood ... you can bank on it.

THE BELLWOOD COMPANY / 533 West Collins / Orange, California 92669

GUARANTEE Bellwood Doors are fully guaranteed by the Bellwood Company of California, as set forth in the Standard Door Guarantee of lhe.National Woodwork Manufacturers Association. They meet or axceed the specifications sst forth in Commercial Siandard CS 171 -58 for Solid-core and Hollow- core doors. B[1lW00DiD00n$ MADE IN ORANGE,