Beautif ul bevel siding

Western red cedar bcvel siding has a split personalitl which adapts tcl either a sophisticated or natural enV t rrln ntcnt

\\jith the smooth finlsh stde er poscd, rt rs compattblc to a crtrfied town house design. In contrast. the saw tertured side blends with a ntore rustic architecture. Builders can utilize this versatility to achieve outstanding effects in either traditional or contcmp()rary styling.

Whether it is applied inside or out. wcstern red cedar bcr cl siding brings both beautl and natural endurancc qualrtrcs to r structurc. Light tn ucicht ja\\ t() handlc. it goes on qurckll. narls readrly'. and ls easv to palnt ()r slaln.

Both clear and knott-v- crades contribute to beautiful exterior and interior dcsigns.

STRltil8 vertical accents add interest lthotr lt lstt on opporilr F$l to standard bevel siding. The using of such accent devices can add increased versatility to an already versatile product. As these pictures graphically demonstrate, stains and oaints can then add a limitless number of colors and appearances. In the three interiors photos hiortl both smooth and saw textured bevel siding is used in contemporary applications. In the exterior higlrl, rtousl rich looking shadow lines are created, giving strength and balance.

30th Annual Management Conference

f,l eNacEMENT philosophies, lUl insurance, timber sources, attracting and keeping good peopie were all covered at the Lumber Association of Southern California's most Story

at a Glance

Dealer/wholesaler group concentrates on: keeping good people, improving management skills, and coping with a decreasing timber supply base... Gordon Beach elected president.

recent annual management conference. The convention theme of "Turning Point" saluted the dealer/wholesaler group's start of its third decade in operation.

Back for an encore was lead off man Gunther Klaus, an inspirational speaker, who challenged the audience to take the leadership role in their companies and lead employees to the goals set as company objectives. He stressed that to attract and keep the employees essential to move a company forward the firm must have a learning and growing atmosphere, with the benefits that winners insist upon as a work environment.

Klaus stressed that cost should not be the primary factor in pricing. "Get all you can by using quality, service and competence," he said. "Develop product pluses, because those who live by the price, die by the price. "

He concluded bv ureins honestv in all dealings. "HavE discipline', conviction and be wise. Thev will follow.

Next morning's activities got off to an earlv start with a 7:30 a.m. breakfast devoled to various topics regarding insurance. Among the speakers were David Barry, v.p., Bayly, Martin & Fay; Nancy Schnurstein, marketing mgr., Industrial Indemnity; and Carl Weber, of Cypress Insurance.

They reminded listeners of the growing replacement costs of many items and the enlarging liability many businesses face.

The growing problem of timber supply was addressed by the next two speakers: Ray Weinmann of the United States Forest Service and Gordon King, president, Hampton Lumber Sales, Portland, Or.

Weinmann cited the conflicts over use of the National Forests; how wilderness demands conflict with the country's need for more timber. He noted the rising cost of stumpage, especially of cedar, giving as an example a recent sale at which Port Orford cedar sold for between $l,500 and $2,000 per board foot!

He said that further moves by environmentalists for more wilderness and scenic areas threatens USFS natural resource planning. He counseled industry people to become more politically active to protect their lnterests.

Lumberman Gordon King noted that resources were diminishing, that there were far fewer operating lumber mills and that demand was projected to double in the next 30 years. He said that it is expected that single interest pressure groups will push for more timber removals from multiple use lands. As the supplier base for wood products shrinks, retailers and wholesalers will have an ever worsening problem in obtaining products to sell, King observed.

"Continuing the status quo will mean less supply, higher prices, inflation, more timber imports and a

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SElllOR LUMBERiIAII (1) Wayne Mullin, 82; Wayne Gardner, LASC's exec. v.p., and new president Gordon Beach. (2) Jeny Essley, Jon Wilson, Ted Gilbert. (3) Jack Secoy, Jim Frodsham. (4) Raymond Heet, Andy Ganahl, Dennis Heet. (5) Bill Fetherston. Bob Schneider. Jon Wolfe, Ron McClellen. (6) Tom Morris, Gordon King. (7) Bill Rau, Doug Maple, Gordon Woolard. (8) Jim Pottratz, Pete Speek, Larry 0lson. (9) Ralph Froiland, Dick Hotaling, Dennis Richardson, Roger Braniger. (10) Randy Port, Chuck Goeser, Al Newkirk, Dean Votruba, Marc Myers. (11) Verl & Ferrol Rhine, Bob Ransom. (12) Scott Cardwell, Frank Purcell, Fred Molter. (13) Conrad Singaas. (14) Wally Swanson, George Otto, John Lemos. (15) Pete Marshall. (16) Rick 0rlando, Jim Moss, Jim Nelson.