IIGOWITDWITH REDWOOD?

YOUGOTTABE IIUTSJ'

Afraid you're going to lose the shirt off yotr back?

Not with L-P's new Redwood II.

It's the unconrmon con-corlmon you can sell for half the price of clear all heart. That will drive your customers wild.

They'll also bemadabout its looks. The knots and lightcolored sapwoodgive it a striking appearance, with plenty of that redwood drama they're looking for.

But it's more than just another pretty face.

L-P's Redwood II stands up to weather. Resists shrinking, splitting, cupping and checking. Nails with ease. Holds a stain like few other woods on the market. It's unequaled for dimensional stability and insulation value. And it'savailable in all popular sizes for decks, fences, or just about any exterior use.

You cant go wrong with L-P's new Redwood II. For price, looks and performance.

We're also telling builders to go wild about L-P's new Redrvood II saw-textured channel rustic and thick-butt bevel siding. Ready to go wild with redwood?

Your customers are.

For all the details, catl Samoa (707) M3:75L\ or Ukiah (707) 468-9131,

Louisiana-hcific, 1300 S.WFifth Avenue, Portland, OR 9720L

Becatse yal{ can\ afard to do h,situss os ttsutnl.

More Western lumber stays home

Most of the softwood lumber manufactured in the 12 Western producing states was shipped to Western destinations during the first half of 1980, according to the Western Wood Products Association.

The West accounted for 65.lvo of first half shipments to domestic markets continuing the established trend of more Western lumber staying West. Last year the West was the destination of 63.7Vo of total Western domestic lumber shipments. In 1970, 38.2Vo remained in the West.

While lumber shipments have increased to the West over the past ten years, they have declined to other geographic markets. Shipments to the North Central region, 16.5%o in the flust half of 1980, have been cut in half during the last l0 years.

Shipments to the Northwest have dropped to 5.2Vo. Shipments to the South were l3.2vo, the same as in 1979.

Choose Consultant With Care

When selecting a consultant to work with your company, ask him to provide names of his last six clients so that you can check with them.

Ask them if the project was completed on time, what the shengths and weaknesses of the consultant were, how long_ the. relationship has been in existence, and if they would hire him again.

Preview a consultant by attending speeches which he is giving to industrial groups. Or get copies to read. Confer with him carefully before making a decision to retain him as a consultant. Be aware that there often is a fee for the hours spent with a prospective client.

When you have decided on a consultant, draw up an informal conhact detailing what is expected of him. If the project is complicated, meetings, time schedules, agendas and fees should be formalized in writing.

Make all relevant company information available. If confidentiality is important, have a secrecy agreement holding the consultant accountable. Be cautious about relations between a consultant and managers; they often are suspicious of him in relation to their functions.

Evaluate the consultant by questioning managers. Since you will no doubt have some negative reactions, be objective about comments.

West Strong on D-l-Y

Do-it-yourself is stronger in the West than in the rest of the country if the sale of hand and power tools is a barometer.

In the last 12 months the purchase of tools by adults in the West exceeded purchases in the rest of the U.S. as indicated by indexes over 100 and below 100 on the chart below.

Mediamark Research Inc., (MRI), a nationally syndicated research service, prepared the figures.

Ponderosa

Sugar

CALIFORNIA FOREST PRODUCTS

436 14tb St., suite 404

OaAland, Ca. 94612 (415) 465-26t8

John Wilton

Redwood and Douglas Fir Lumber.

Cedar Shakes and Shake Felt

Plywood Siding and related items

*Phact Director

Gordon Pugh is a new salesman at H & M Wholesale, Rancho Cucamonga, Ca., according to Ed Feduniw, pres. Nelson Sembach recently vacationed in the Deep South.

Hal Borstad, Wickes Corp., Orange, Ca., has been in Houston, Tx., and Pittsburgh, Pa., on company busiNESS.

Steve Cole has transferred from Hampton Industrial Forest Products Co., Portland, Or., to Hampton Lumber Sales Co., also in Portland, trading in inland species.

Jeff Friesen is the new industrial sales mgr. at Pacific Wood Products Co., Carson, Ca.

Earl R. Pennington, retired from the American Plywood Association after 26 years, has been appointed mgr. of the Western Pallet Assn.

Larry Mills, 70, plant superintendent at Bel-Air Door's door plant at Portland, Or., is retiring. The new supt. is Jim Davis.

Wally Reed, head buyer in the West for building materials for Montgomery Ward, based at Rosemead, Ca., is retiring.

Tom Havern, the new Northern region accts. mgr. (No. Ca., Western Wa., and Western Or.) for Westmark & Associates, Costa Mesa, Ca., has been on a No. Ca. sales trip with John Bates, whose partner Larry Baugh is back from a business trip to Detroit, Mi.

Dale Gibson is back in Sacramento, Ca., after a trip to Or. on California Builders Supply business.

Florica Bledea, receptionist, Frannie Frease, acctg. dept., and Rachel Laroche, sales sec., are new at South Bay Forest Products, Orange, Ca. Doug Willis is the new redwood products mgr. Jim Frodsham has vacationed in Hawaii. Rick Cunningham is back from a Bermuda vacation. Dennis Richardson and Norm Hardy are on an Or. buying trip.

Craig Kincaid, Robert S. Osgood, Inc. Los Angeles, Ca., has been on a business trip to Salt Lake City, Ut., with a side trip to Alta, Co., to do some skiing.

Roger Campbell is now western regional mgr. of transportation for Georgia-Pacific Corp., Portland, Or. Wilton Gianotti, Jr., is replacing Robley Butler who has retired as mfg. mgr., Crown Zellerbach International, San Francisco, Ca. Richard Kott is replacing him as West Linn, Or. resident mgr., with Robert Morgan succeeding him as resident mgr. at Port Angeles, Wa.

Dave Gambee, Western International Forest Products, Beaverton, Or., was recently in Philadelphia, along with his old teamates on the world champion'66-'67 PhiladelPhia

'76ers,

being honored bY the National Basketball Association as the best team in NBA's 35 Year history. Playing on the landmark squad along with Dave, who was a forward, were Billy Cunningham and Wilt Chamberlin.

Stan Spears is now lumber mgr. for R & K Building Supplies, Mesa, Az. Marion Clawson, Resources for the Future, Washington, D.C., is the new pres. o[ the Forest History Societyt Harold P. Newson, National Forest Products Assn., Washington, D.C., v.p.; Harold K. Steen, Santa Cruz, Ca., sec.; Robert A. Rogers, Westlake Village, Ca., treas.t Gordon E. Hed., St. Paul, Mn., asst. sec-treas.

Bob Jerstedt, Jerstedt Lumber Co., Bellingham, Wa., was recently in Chicago, Minneapolis and Denver on company business.

Henry Saiter, retired tool dept. buyer, American Wholesale Hardware Co., Long Beach, Ca., was recently honored for 50 years of service in the hardware industry with an Estwing Gold Hammer plaque, presented by Gordon Hilaski, Estwing Tool rep.

Judy West has joined DMK-Pacific, Fremont, Ca.

Dwight Curran, DMK-Pacific Corp., Fremont, Ca.; Denny Curran, Bendix Forest Products, Cerritos, Ca.. their father. retired lumberman Frank Curran, and their families recently vacationed at the historic Rankin Ranch, near Bakersfield, Ca., which is now operated by the 4th and 5th generations of the Rankin family.

John Martin has been named gen. mgr. of the So. Ca. div., Building Material Distributors, Inc., Galt, Ca., Cerritos, Ca., with responsibility for the building material and floor covering sales forces plus the warehouse. Robert H. Smith has been promoted to sales mgr., flooring div., No. Ca.Vern Miller, building material div. salesman at BMD for 16 years, is now field sales mgr. in No. Ca.

Andy Ersek has been promoted to treasurer, and an officer of the company, by South Bay Forest Products, Orange, Ca. He remains controller.

Sam Fineman, pres, Bel-Air Door Co.. is back at Alhambra, Ca., Hq after a visit to their Korean door factories.

Rolla Vollstedt is now with Wood Pro's Co.. Hillsboro. Or.

Jerry DeMarco is the new marketing director at Standard Forest Products Inc., Springfield, Or.

Tom Lapinski is now sales mgr. of Evergreen Lumber Co., Snowflake. Az.

John Womack is the new gen. mgr. of the Edward Hines Lumber Co., Saratoga, Wy.

Kelly Roberts, Philips Lumber Sales, Redding, Ca., has returned from a customer trip to Sacramento and the San Francisco Bay area, Ca., where she attended a NAWLA dinner and an LMA seminar.

Ted Grainge is back from an Alaskan business trip for Palmer G. Lewis Co.. Auburn. Wa.

Roy and Dorothy Carroll, Carroll Moulding Co., Huntington Beach, Ca., recently vacationed in Acapulco, Mexico.

Ted Gilbert, Products Sales, Orange, Ca., and his wife, Rosie, are back from a. recent respite in Puerto Vallarta, Mexico.

W. D. "Bud" Johnson is the new executive v.p., lumber div., Fresno Pallet Inc., Fresno, Ca. Kathe Newsome is assistant sales mgr.

Seth Potter, pres. and c.e.o, Dant & Russell, Inc. Portland, Or. has been elected a new director of Oreson Forest Industries Council. Fat O'Donnell was a recent business visitor in So. Ca.

George L. Parks is the branch mgr. of the new International Paper Co. building materials distribution center, Portland. Or. Ernest H. Artiz has been named western region controller for wood products manufacturing.

Pat Black, is a new buyer at Champion Building Products lumber sales central, Eugene, Or.

Sterling Wolfe, Marquart-Wolfe Lumber, Orange, Ca., and his wife, Loraine, are looking tanned after a Puerto Vallarta, Mexico, vacation.

Thomas Ryan is the new public relaLtions mgr. for building products and international operations, GeorgiaPacific, Corp., Portland, Or.; Frank Slover is now in charge ofcorporate news, timber and forestry; Lamar Newkirk has retired as head of company public information.

Loyce Dean is now in sales at Progressive International Forest Products, Redding, Ca.

Pam Foggia, Jerry Johnson, and Fritz Page are new at Oregon Lumber Export Co., Wilsonville, Or.

Jim Myers is now mgr. of the southern yellow pine plywood div., Hearin Forest Products. Portland. Or.

Bitlie Gowans is opening an'office for DMK-Pacific Corp., Fremont, Ca., in Redding, Ca.

Ernest "Bud" Anderson is now gen. mgr. at Buffelen Woodworking Co., Tacoma, Wa.

Bob Staunton has joined Wickes Lumber, Fowler, Ca., as an outside sales rep.

Ken Gagne is now with the sales force at Cardwell Forest Products, Fullerton, Ca., aecording to Ralph Cardwell.

Dealer Biggie

(Continued from page I I ) then chaired an excellent panel discussion by three retailers on "Professionalizing Your Operations Management. " Lead off panelist Cecil

Cleveland, of Valley Best Way, Spokane, Wa., said their firm had turned to basics to cope with a declining market. Their business is TOVo in contractor sales. "We are constantly reviewing salaries, wages, trucking and inventory costs; everything across the board. "

"We cut inventory and I don't think we missed out on any sales by being out of merchandise. " They also have begun buying mixed loads for the first time; have relentlessly sold off the "dogs" in inventory as loss leaders to raise cash; and have been very strict with discounts. "Don't be afraid to ask your price for services rendered, " Cleveland emphasized.

Larry Knudsen, president of Lumbermens of Washineton. Shelton. Wa., related how tfr-eir four store operation breaks sales into 30 different categories and uses a number of control sheets to evaluate profitability.

The company is currently in the process of completing a color-coordinating of stores, decor, advertising, trucks, uniforms, and everything else possible to help identify the stores in their customers' minds.

He spoke of the importance of advertising, saying that it was vital that advertising be "consistent in its repetition. "

Store sales are scheduled a year in advance to maximize the opportunity for effective planning and preparation. Income from sales are projected to advanced periods and a pro forma balance sheet prepared. A payroll to sales evaluation is also made. he said. noting that payroll comprises half of their operating costs.

The new president of WBMA, Sid Voorhees. (see chart accompanying this story for other officers and directors) concluded the presentation by (Please turn to page 52)

WHAT'S NEW? ASK YOUR LUMBER WHOTESALER!

As your business grows more complex, awareness of product and marketing developments is a must: better packaging or repackaging for specific markets, new species, new sizing. Your lumber wholesaler not only reports such innovations to you, but will feed back to the mills your ideas for improvement.

MEDAI 0F H0N0R. the Emblem of Revelation, recognizing his years of service to Hoo-Hoo International, the fraternal order of lumbermen, worn by (1) Dave Davis (right) is admired by Bob Raymer. (2) Bob Van Every, president of Hoo-Hoo Inter(right) by er. Hoo lnternational.^(3) .Retired lumberman_Al Bell, Jr, (4) Bil,! Johnson. (5) Dr. EI?luel

Jr, (4) Bill (5) Emanuel Fritz. i6) Dave Mensino, 0res. 0akland Hoo-Hoo'Club: Bob Matihies. v.0,; Dave Hoo-Hoo'Club; Bob Hoo-Hoo Club; Matthies, v.p.; uave Walton, sec.-treas. (7) Ed Blunt, Len Viale, Vaughn Justus. _(8) Bert LeBeck, Viale, Vaughn Justus Loren Swift, George M McGregor

New Elder Statesman Named

A huge crowd was on hand for the formal presentation of the Emblem of Revelation to Dave Davis, signifying his elevation to Seer of the House of Ancients. Hoo-Hoo International's highest position, at a recent gathering held at Hayward, Ca.

The position, equivalent to president emeritus, recognizes the years of service he has given to the fraternal organization of lumbermen. The official badge of office and a visual sign of his dedication to the organization, was presented by Bernard B. Barber, Jr., a club officer. Oakland Hoo-Hoo Club hosted the dinner meeting arranged by Dwight Curran. Officers and friends from the Bay area as well as neighboring states, including Bob Van EverY, president of Hoo-Hoo International; Jimmy Jones, chairman of the board; and former president Vaughn Justus, Albuquerque, N.M., attended. Dr. Emaniel Fritz held the lowest HooHoo number present with Loren Swift, the second lowest.

New DMK-Pacific Sales Office

DMK-Pacific Corp., the Fremont, Ca.-based wholesaler, has opened a new sales office in Redding, Ca.

The office is headed bY Billie Gowans, a veteran of more than 25 years in the wood products business. Her background includes stints with the old Twin Harbors Lumber Co., Bonnie Studs, Inc. and Cal-Pacific Manufacturing Co. All three firms operated in the Arcata, Ca. area.

She will mainly be selling retailers and pine industrial accounts.

DMK-Pacific is a two and one-half vear old western wholesale firm that concentrates its sales efforts on Douglas fir, redwood, pine, white fir and Douglas fir plywood. It sells industrials. dealers and home centers, concenhating in the Far West with some additional business done nationally.