cqn A r94 Inuestment DOUbTE YOUr storeuolume?

and mergers. Our in-house resource file is ,.., Your present. marketing plan leaves yours.to usebytelephone, an.d thedata it ,,Sinr" Bitt moved the compony from the p_otential market untapped. contains is worth more than the.$94 we're aeiiiiia io Son Diego, we've worked ciosety .^., Y.our plan is go.od, but you haven't asking for all the services described. ,1tn ioiy of the siini home center retaileis :::19"i.'i3ilii,'T'?"fr'Ji:Jtof ,o'".on. .,firrl9rp'is3uJ[rr^lrorl,33-?Jr" ,.- '3',!,,'irf#:'#ii';;,0',,:;.!:,trii,;ktT,ftri; who-'-s alreadydone it. ..-^:^r:^^ +L^+ r^1^ tainer client you'll enjoy *t.l"uinjr'Jr i, yi,",!communities. i,;,"S:.ififi:i,,ll',i"'ii'?,l,"J"that rets )3q;orioui'6tarnirle"eicn;a{i1.1,ri'1': -filli"f ilii,i:'e:"fry;:;1i"';i";,ti:,:!,2 your $94 covers the 3n",il,li""3i,ii.i" ^r. day service charges on any -PIoj9.j-I9,1 '*i'i"*ioi'i soins on dtmost everywhere and he mair.iiii, .-,ii;*ffiaffi1;H;'"#ild.:

It's possible, if:

brochures ';_ffii^{',;f[il:':]:il"!t";J;Kf,"i;'i:r;i.,

ment consulting company. Xt;:g*l il;g .,sales. training programs ._. of the indusrry,s putse. Not a large company' but a.small,corPora- iiii'ir merchandising concepts adver- - Many of our crients are manufaclurers and tion, one in which you can reacn tne Dresl- --dent by phone most ""v ,i'"nliiifiT;ffi.ji- tising audits . retail svstems .and .pro- distyiQi4oi's of buitding materials. Bill had been tant, it,s a company *#i.il;"i;Hil ^.:9ll.r home center advertising Abitibi's resident retail exper! for vears and, phase of home center -;;il,Tiil. 'r vYvrr systems co-op advertising programs wirh him at the helm, our companv has been resfx MAJoR BENEFTTS

Specifically, here's what your $94 gets Sou-nO'iite a lot for $94?

Products and some of the more retoil-oriented you'in addition to a letter oi thanks: - Weti;ltli. - members of the NBMDA' You've also seen our

1)AN |MMEDIATE 10% BUSINESS I'm hot making any money at thar ':1.!:-,::,-'!' marketing (disptav' packasins, NchEIsEii;.bn.ls;,^.-!j-.*!-rg;-" p'i.i', uui-r'. "."i-rp;.'.* fllf|l,",,i,f;ofl|

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technique that will add not less than l09o retainer covers.the dollars.my acggul-!1]t u.k'." iliU"rturer introduce rhe ,,Tierma_ to your store volume starting the first day! tells me I need just to break er1en.o,1 qrint, i;;; w;r;dr* system.,, _

2) NEWLETTERS AND HOTLINE ing' handling, postagg^ and telephone -- iiti;iiinat senerat practitioner. He knows BULLETfNS Learn how other retailers time. But I'm not offering this com- whin io d7a* on the siils of those more Droprogram for the present and the future. prehenlive Professio^nal service just to be ficient in specific functiois. Thus, by' afMy newsletters arid hotline bulletins give nice. There is a profit motive. fitiating wiih oiher- companies we keep our you concise reports on operating policies, THINK OF ME FIRSTI ra.tes low as we bring our clients the best possisales forecasts, marketing and merchan- you see, r want to ge voql.gT.lljll,l j's pl.pltgd and mailed fi;i ;h;;'t;; i,..0'i i,.,ri ,et of eyes to ('rsr_crass postase) ,n. ,ilii8"I.=RvrcE ,"1:,i:1,""r&1..r:,?,I"ii "L.r?,,,on?; 0,, o'';:(',:;ilxx;:7Jil,rirn,iou, and hos teorn- dising trends and expansion "l9_1.-q!!t- *"iri vou-io it'inf oi niJ ii.i, *n.n you ed we, from the ,,battte scars,, he,s eorned os o tion programs in the \o-T.-1,1,9.31_d n..oioui..andcounselonany.aspecrol morketberlorgianthomecenterretairers.And, building materials industry.,Thi: g-qP^L- voiri uusineri. I wa.nt you.to tnlnK or me he likes to poss his knowtedge on to others. 'lll.il,l"_l1ltigl_

3) ADVERTTSTNG CLrl

Each month, you'll receive reproduc.tions manigemitit firms, probaUiy euen tesi Now, it's decision time for you. of the 20 best home center.ads.,You'll use thin your accountani or atlorney, and Can i $g+ investment really double your them.to keep abreast of .trends qnd na- vou;tt'ieceiue ioviCe, inroimation','even ,toi. uoti-.2 tional promotions. .You'll l1._]1FJ l!: 6om-pteti prog.i-s, thai*itt;ad ao toui "liili"k so, but at rhe very reast I'll gi1:t-.,."!:It^:1d-ll:..i1t$^:9.^19:lll _11. profits, n_ot.you.r.e.xpenses.. suarantee thai it can earn you a minimum aqverllslng,_learn aDout tnelr speclal pro- Best of all, I'll be drawing on over 20 6f l0O times its own cost!u!ii:s:+51,':'.ri:91i'!illTi!:!!! r,:n".t_s,i:..r.";t;[[qry,!1ru

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messages to the DIY'er. We'll show you to uou in.language you can'understand. ;;;;i''i;1 that they,ve increased your how to use these materials to spark i9eas Itll'even Ue it V"oui side to I91v6u.iliiii"i,ol*iiri""i;s"fia';a;;;: iril'iei"e nature or vou, uu.I#tT "tlf gJ:t-t^:",It. in proiortion to 100 times ;"df.il'J',r...:.rbii[-lu*,?",J?:i.

qu_estions asked. step through your sales pianning- arid pian 'for less than the company's nei each quarter that will tak-e you sle-p-by- by niy documented reirort and marketing

Make your check payable to "Bill budgeting. Yolr'll get recommended sales iypewriter. Other clients prefer to keep me Fishman, Retainer," and mail it today. promotion activities, advertising schedul- on a year-round visitaiion schedule to

Remember, you can't lose if you try it ing.and budgeting information and sam- counsel top management, headquarters . . . but you certainly will if you don't! ple layouts and generic artwork for items personnel -and store and department you'll be featuring throughout the year. managers.

Mait to:

By now you're probably asking Feel free to telephone us.with your prob- you.rself,. "Who is this guy, anyhow?.". Rerainer lems! As a retainer client, themeter I've tried to write about my capabilities iiiil' nSHfrf AN & AFFILIATES ffiru"1i:l ?1,:Jffil'.i3il*it/.|ii*fi if,iJi:i:3j,fiij"'tl;1,'i,,:$llfit?lf iliiirErrNc sERVrcES, ,NC tiil";;i;-'iiiiiae;i"i-oiCiiioni iroui einel so, i-asleo SrriiGv, ;]i';.;.;ff. l1650Iberia Place ;ild;;i; ;;ffi;ai;i;c, ;d;;;ti'i"s;;d iiiis'tani, to writi auout ui'undt iiiili;h; $1 lieeo' cA e2t28 iromotions, operations-ind acquisitions says it ali pretty well: 7141485-7500

5) TELEPHONE CONSULTATION