Merchant Magazine - January 1978

GOOII IIEWS FNOil THE ITEW NOUilTIS DISTRIBUTIOII GEIITEN

Everybody's excited about the good things happening at Rounds Lumber Co.in Cloverdale. Our new distribution center now stocks a full selection of green and dry redwood lumber, Redex particleboard and a full line of redwood plywood sidings.

An experienced sales force and regular delivery schedules have been organized to meet your needs. Bestof all, you can order in small lots because our fleet of trucks will deliver lessthan truckloads to retail lumber dealers almost anywhere along the Northern California coast. Customer pick-up is welcomed - we're on U. S. 101 just south ofCloverdale - take the Dutcher Creek exit26800 Asti Road.

Of course, some things never change. You canstill count on the same personal service as always, but now you can get moreof what you need in the quantities you want faster than ever before. hy not call our toll free number for moreinformation. 're always glad to hear from you: 800) 862-4677.

the lumber, building materials and home improvement markets in 13 Western Sfates-Since 1922

AtGapitalLun$erwefike ortrneat staeks alDart for you

Be it one piece, a truck or a carload, Capital's neat stacks are designed to help you maintain a well balanced inventory that keeps you profitable and competitive at all timeswe've been doing this efficiently since 1948. We have an experienced sales force of knowledgeable and capable people

who take personalpride in handling your standard shipments or custom loads.

Whatever your needs, our specialists will

get your order moving pronto with the most reliable route and schedule available. In the Phoenix, Albuquerque and Orange CountY areas we can visit you in your yard or business personally. If you are outside these areas our staff is available on the telephone. With full line distribution yards servi!g Arizona, Lrl,n T

Southern California andr New Mexico, Capital is one of the Pacific-Southwest's leading independent redwood and cedar wholesale distributors. ! Stack it all up - compet tive prices, dependable service. flexible policiesn diversified stock, pronto deliveries, quality produ and 30 years of proven experiencewe're the redwood and cedar com

pany you can rely on. If you are not familiar our neare you - and discover the I r neatest stacks in town. CALIFORNIA 542 Freedom Ave. P.O. Box 5989 Orange, Ca.92666 (7t4) 998-9500

Publisher Emeritue A. D. Bell, Jr.

Editor-Publisher David Cutler

Associate Editor Fran Hatch

Contributing Editor Dwight Curran

Contributing Editor Gage McKinney

Contributing Editor Al Kerper

Art Director Martha Emery

Staff Aftist Terry Wilson

Circulation Mary Cannella

The Merchant Magazine is pub' lished monthly at 45lXl Campua Dr., suite 476, Newport Beach, Ca. 92660, Phone (714) 549'llll93 or (714) 1149-8394 by The Merchant Magazine, Inc. Second-class post' age rates paid at Newport Beach, Ca., and additional offices. Adver' tising rates upon request.

ADVERTISING OFFICES

NORTIIENN CAIIFORNIA & PACIFIC NORTHWEST 4500 Campus Dr., suite 476, New' port Beach, Ca.92660. Phone (714) 549-8393.

SOUTHENNCAUFORNIA

Carl Vann, 205 Oceano Dr., Los Angeles, Ca. 90049. Phone (2I3) 472-3113 or (714) 549-8393.

SUBSCRIPTIONS

Chanqe of AddressSend subscriPtion -orders rnd address changes to Circulation Derrt., The Merchant Macazine.4500 Camnus Dr., suite 476. Newnort Beoch. Ca.92660. I nclude address label from recent issue if possible. plus new address and zip cooe.

Subscriotion RrtesU.S., Canada. Mexico and Latin America: $5-one year: $8-two years: $l l-three years. Overseas: $7-one vearl $l l-two years. Sinsle copies $1.00. Back copies'$1.50 whJn available.

The Merchant Magazine serves lhe members of the: Aiizona Lumber & Builders Supply Assn., Phoenix; Lumber Merchhht! Assn. of Northern California, Los Altosl Montana Building Material Dealers Assn., Helena; Mo-untain States Lumber Dealers Assn.. Salt Lake Citv and Denver; Lumber Assn. of Siruthern California, Los Angeles: Western Building Material Assn.. OlymPia. Wa.

THE MERCHANT MAGAZINE

i.s an independent naga:ine t'or the retail, thole.sale and distrihution leyels of the hmher and huildinc nateriol.s and honte improventent industr.r' in the l3 Western slale.\, (onu'nlrating on nterchandising, nnnagcntetlt and acatrale, lactual news reporting and interprelat ion.

Straight & Narrow Time

HEN THE energy consciousness of the nation was raised in recent vears it soon becanre apparent that one result would be soaring sales of insulation and related products. A bonanza was on the way, extra coin for everyone from manufacturer to retailer. But like all developments, it has turned out to have (at least) two sides.

The latest is on the darker side. as the governrnent has corne down hard on sales deceotion via "false and rnisleading" clrims about cncrgy savings. Too many firnts have been playing fast and loose with the facts. If the f-eds have anything to do about it, they will rnake the seller regret it.

The Federal Trade Cornntission now says it is illegal to:

. make false and nrisleadins clainrs about energy savlng. make clainrs witltout a "reasonable" basis. fail to disclose any t'ire or safety risk not inrntediately apparent to the user.

Recently nrailed warnings to retailers also advise that the FTC is prepared to investigate questionable clairns regarding insulation and energy

savings and that they will issue walnings to ofl'cndcrs. ll rt tl)e cnd ol' ('0 drys the situarion is not cleared, flnes of'up to S10.000 can be levied.

We know of nrore than one case of a retailer who. by sinrple ignorance o1'the tacts. advertised sevelal insulation products that sinrply could not pcrlilrrn as advertised. But as the saying has it, ignorance is no excuse. It is not possible to tell at this early a stage, whether the l'eds rvill vigorously pursue violators or whether basically they ale trying to intintidate everyolte into contplian ce.

But whichever way it goes, it rnakes no seltse to push clainrs for products that are unsubstantiated. for a nunlber of reasons.

Even if it weren't illegal, unctlrical and irnnroral to lie about the products (and that's a pretty good threesorrre of' reasons) it is also poor business. The public will eventually figure out what's what. And il' they don't, consurner advocates will tell thent.

Bend over backwards in yout' advertising to bc ccrtain that you and your llrnr are not even close to technical violation. With all the opportunities by playing it straight. why do otherwise?

HARDWOoDS * SOFTWOODS * CUSTOM M|LL|NG

ll/e are proud to announce tbe acqaisition of General

(213) 961-1s47

fi^aI

How come one of the last of the Nlohicqns is called by a Seneca Indian name?

KINZUA

. . .our corporate name is a Seneca Indian word meaning "manyfishes." And Kinzua, Oregon happens to be the site of our original lumber mill. At this Central Oregon location we'ue been producing quality guaranteed Ponderosa pine lumber productstor ouer half a century. We also haue a modern plywood sheathing operation plus a pine miII and stud miII at Heppner, Oregon.

Sometimes we feel like the last of the Mohicans in this industry where independents are becoming a uanishing breed. But we cherish our independence. It allows us to respond quickly to our customer's special needs. And that's our Indian sign ouer other producers.

To serae our customers better we haue o soles office in Lake Oswego, Oregon. One call to Ray Kelson, Jan Grady, Leslie Brittain or Kent Goodyear, (503) 635'4406, gets you last actionfrom ourfour mills on your lumber, stud and plyw o o d sh e athing r e quirem ents.

l|rHERE are many exotic schemes

I afoot to harness solar energy. But when solar collectors become more common on the residential housing landscape in the future, chances are that most of the building materials used in solar-powered homes will be conventional products sold through local lumber and building material dealers.

Energy conservation no doubt will continue to be a primary consideration in the selection of materials used in construction. This trend was assured when energy became scarcer and more expensive. But except for the solar energy system itself, the solar-powered house will be very similar to energyconscious homes being built today.

A glimpse into the future may be obtained at the Foothills Campus of Colorado State University in Fort Collins, where one of the most signi ftcant solar energy projects is taking place. Under a grant from the National Science Foundation, the uni versity's Solar Energy Applications Laboratory has completed one residential-type solar structure and has two others under construction.

All three buildings feature wood siding, fiber glass insulation and lowmaintenance Andersen Perma-Shield vinyl-clad wood windows in Terratone color with double-pane insulating glass. The first house to be completed has a 768-sq.ft. solar collector and a 1,100-ga1. hot water tank for thermal storage. Hot water serves as the solar heat transport fluid. A central forced air system, a separate domestic hot water tank and an absorption refri gerator unit for cooling (similar to that used for gas refrigerators) completes the svstem.

S0LAR-POWERED house on Foothills Campus of Colorado State University, Fort Collins. Garage at northeastern corner of house provides buffer against cold north winds. Main entry has "air locked" vestibule with two sets of doors.

Selling solar

A black-coated aluminum absorber panel, insulated underneath and covered by two panes of double-strength window glass, makes up the collector which faces south at a 45o angle.

The solar system is designed to provide 75% of the energy needed for heating, cooling and domestic hot water in the 3,000 sq. ft. house, while a conventional gas-fired system sewes as a backup during prolonged spells of cloudy weather.

The CSU house incorporates details and ideas that might be adopted by energy-conscious homeowners everywhere. For example, glass areas in the southern exposure are protected by overhangs that provide shade in summer when the sun is high but permit the low sun to enter the house

Story at a Glance

Most of the building materials used in solar-powered homes will be conventional products sold through local lumber and building material dealers.

in winter. The snug-fitting, factoryweatherstripped Andersen windows reduce heat loss caused by air infiltration.

Vertical fins on the exterior of the house act as baffles or screens to deflect heat-robbing winds.

Many engineers expect that in less than five years homeowners and builders in regions with suitable cli mates (which constitutes about 75 percent of the U.S.) will be able to buy and install, at reasonable cost, solar equipment that will provide most of their heating, cooling and hot water needs.

A suitably designed solar collector system adds about l0% to the initial cost of a home. With today's high fuel prices, a solar energy system costing $5000 for a well-designed 1,000- to 1,200-sq. ft. energy-conserving home that provides 75% of its heating and cooling requirements would pay for itself in 5-10 years, depending on the local cost of fuel and rate of inflation. And as solar equipment becomes standardized, economics of scale should reduce significantly the initial cost of buying and installins solar collectors.

AM0NG THE MANY (1) Gerrie and Pete Sylvester, Bonnie and Chuck Shafer, immediate past pres. (2) Chuck Link. WBMA exec. v.p., with Jerry and Chuck Lauber. (3) Dick Tuchbreiter, Chet Nortz, Phil Mork. (4) Richard Fuerbach, Matt Mattson. (5) Ken McCoun, Joe Beard. (6) Bob McPherson, Beverly Bergstrom, Jim Mayhew. (71 John A. Walker. (8) Aaron Ayres, Duane Wolfe, Dick Haynes. (9) Brian Raleigh, Gordon Hopland. (10) Phil Bjorn, Gene Young. (11) Paul Benishek, Jerry Mattson. (12) Harold Sickels, Al Craig. (13) Wallace Barnett, Dick Shores, Bill Bailey. (14) Denny 0'Sullivan, Chan Sorenson, Ron Wilson. (15) John Myers, Del Boylan. (16) Bill 0liva, "Bid" Bidwell. (17) John 0lson, Jerry Day. (18) Clinton E. Gossard, Phil Harris, Gae Norton. (19) Cecil Cleveland, Bill Anderson. (20) Roger Bennett. Gerald Twite.

14OO Strong

ANf OF the truly major industry , \.,fevents in the .West-has alwayi been the annual meetins of the Western Building Material Association. This year was no exception. Nearly 1400 were present this year for the business meetings and building products showcase.

Held at the Thunderbird at Jantzen Beach (Portland), with the exhibits at

the nearby Multnomah Exposition Center, the 74th annual was jambpacked with speeches, selling sessions, product information, management ideas, and related business activities all grouped under a theme of tieing dealer business into selling energy conservation.

One of a number of fine speeches was made by John A. Walker, exec.

v.p. of Lowe's Companies, the 185store, Southeastern US chain that last year did $780 million in lumber and building materials. He urged dealers to ''price for profit" and to "vigorously compete with any other business that is after the same consumer dollar that you are."

Walker noted that for Lowe's, "profit was not enough to be a continuing, growing success." A business must make a contribution to its customer by providing service and materials at the minimum cost, so that your customer's physical quality of life is improved. He called this kind of thinking the best way to motivate employees, especially younger ones.

He observed that with the increasing number of people working, estimated to reach 100 million emoloved by 1983. coupled with their rising'incomes, that opportunities for dealers wiJl grow sharply in the '80s.

Sunset tr[agazine t Paul Messer counseled dealers in his talk to make it easy for the customer to buy the product; to act as the bridge between

what the custonler sees in print and what he takes honre to imnrove his Iiving q uarters.

He advised a "Special of the Month" relating to energy saving as an effective way for dealers to tie in with the current interest in energy conservation. A "red tag" was also recommended for energy rtems on display.

In an afternoon working session.

Pete Prlain, whose syndicated "llow to with l)ete" television program, seen on scores of Western stations, gave excellent tips on how to relate home improvement items to the customers.

The lanky Prlain, a former lumber dealer, showed how he uses tv to communicate with the customer and to convice them that they really can successfully go the do-it-yourself route.

Following the balloting for the new officers that will be in officc this vear. when the Western Building Maierial Association celebrates its 75th anniversary, the following slate of officers and directors was announced: new president is (iordon Cerretsen; one

(Please tunt to page 54 )

lST CLASS DEMO {1) bv Clare Johnson at T0m Haviland's drill display. (2) new assn. v.p. Earl Fosse and Gordon Gerretsen, WBMA'S new pres. (3) Jeff and Mary Swan, Barbara Rosenberg. (4) Florine and Mel Bettis, Arny Kirkebo, John Kendall. (5) Bill Banholzer, Bick Aeschlimann, Walt Graham. (6) Bob Kerr, Ray Nailor, Glen Hart. (7) Walter Kozie, Ray Foster, Hal Huff. (8) Darwin and Pete Mickelsen, Dave Nicely, Martin Schmidt. (9) Merrill Shook, Harold Sickels. (10) Tonv Gallegos, Ron Morrison, Don Walker, Ed 0mland. (11) Paul Barbeau, Larry Baugh. (12) Bob Webb, Mike Rose, John Polinsky. (13) Joe Campero, Tom Howell, past pres. (14) Larry Knudsen, Bill Bailey. {15) Pete Prlain, tv's d-i-y expert. (16} Bob Adams, Schell Harmon, Jack Fredericksen, Ken Gohrick. (17) Walt Cumbo, Bob Cockburn, Chuck Cain. (18) Dan Hogan, Lyle Kosbab, Dick Johnson.

World's biggest woodpile

'fHE WORLD'S largest all-wood . l. structure. a.giant platform destineil for test use in simulating the effects of a nuclear detonation, is nearing the half-way mark at Kirtland Air Force Base, near Albuquerque, N.M.

Even the bolts and nuts are wood.

Scheduled for 1980 completion, Trestle Project, as it has been officially designated, will utilize 6.5 million board feet of glue laminated lumber, pressure treated to resist decay. Laid end to end, the timbers would reach 1136 miles farther than from Los Angeles to Vancouver.

The gargantuan structure, I 2 stories high, is engineered to support tlte 275ton weight of America's largest airplanes under stresses of up to 100 mph winds. Fractional tolerances are believed more exacting than any heretofore known to the wood fabricating field.

Wood was critical to basic preliminary planning of Air Force Weapons Laboratory experts because of its nonconductive qualities.

Test planes are to be bombarded with electromagnetic impulses of a megavolt intensity, to perfect pro-

tection against inrpairment or destruction of sensitive electronic instruments such as might be carried aboard airborne command posts. equipment essential to national survival in the event of atomic attack.

Use of wood makes it possible for the test plane to appear electromagnetically as if it were in actual l1ight. To transfer shear loads, design engineers have specified use of metal split rings, so small they pose no problem in electromagnetic conductivity.

The glulams are being supplied bY Standard Structures, Santa Rosa, Ca. The order involves more than 410,000 individual pieces of lumber, forming 15,000 laminated timbers engineered to meet exacting tolerances established by the Air F-orce.

Rigid quality control dictates that edge gap tolerances not exceed l/4" for the entire length of 37-112" x 15" x 52' deck planks, composed of fouredge laminations. Other beams include l5-7 18" x 52-l12" x 126'girder members and 12" x 12" x I l1' columns.

Prior to lamination the wood segments are being pressure treated by McCormick & Baxter Creosoting Co.,

San Francisco, Ca., using the "Cellon" process as a safeguard against decay and insect attack. Cellon is a registered trademark of KopPers ComPanY, lnc., Pittsburgh, for which McCormick & Baxter is a licensee.

Bolts, nuts and gusset plates for the towering trestle, sited in a shallow basin scooped from the desert floor, are made of laminated beechwood, esPecially imported from EuroPe, and formed, under intense pressure, with phenolic resin, by Permali, Inc., Mount Pleasant, Pa.

Approximately 100 different lengths of threaded fasteners, ranging from a minimum of 12" to a maximum of 77", will be required for the structure.

Overall size of the trestle will be 1,345' long by 200' wide bY 125' high. The laminated timbers are being drilled at the site, with individual sections, fabricated on a mobile platform, being lifted by three cranes into final position atop concrete footings.

Story at a Glance

World's largest all-wood structure, 12 stories high, will use 6.5 million board feet of lumber use is for a test simulating effects of nuclear blast.

On the spot redwood seminar

FOR the l4th year. the Simpson

I Timber Co. has hosted an exclu'sive redwood seminar at its Northern California operations for redwood sales specialists from Simpson distributors across the nation, brought together for an intensive redwood product cram course.

The fast-paced, three-day program covers all facets of redwood operations, from the forest, through sawmill and remanufacturing plant, to the finished product. A review of marketing strategies involved in reaching end use markets climaxed the seminar.

Attending from the West: Bill lrogan, Kelleher Lumber, San Rafael, Ca., Bill Daniels, Simpson Building Supply Co., Santa Clara, Ca., Ronald Linn, Simpson Building Supply, Kirkland, Wa.; Ryan Miller, YawKinney Co., Great Fa1ls, Mt.; Jack Ferris, Simpson Building Supply, Cerritos, Ca., and George Putnam, Capi- tal Lumber Co., Albuquerque, N.M.

Jim Rydelius, reforestation supervisor, took seminar particiPants

Story at a Glance

Redwood sales specialists go into the woods to learn about the great trees in a three-day cram course.

through a step-by-step explanation of Simpson's tree improvement program.

Visitors also saw Simpson's Korbel Forest Nursery which grows 9,000,000 redwood and Douglas Fir seedlings annually. Simpson expects reforestation with genetically improved seedlings to increase timber yields at least 50% per acre.

Tours of the redwood plywood plant at Fairhaven, the Korbel mill and log deck, and the Arcata remanufacturing plant, were part of the seminar. Each "student" was given

an opportunity to grade and test redwood lumber, evaluating the knowledge gained in this area.

The 1977 seminar theme was again "We're Building Together", an idea that has caught on and spread throughout past years. Leroy McCormick, general lumber marketing manager, in kicking off the seminar, noted that: "The role of the lumber distributor is an essential link in moving products from the forest to specialized end use markets. That distributor, however, must be knowledgeable about the product and the market. The 'Building Together' relationship between Simpson and its distributors is not a mere slogan - it's a fact of success for both".

Other discussion groups were led by Greg Lambert, redwood sales manager, Jim Rydelius, reforestation supervisor. Hank Trobitz. ntanager of California resources. Don Laughnan, section chief coatings research, Jerry Wilson, redwood production manager, and plant managers Henri APPY, Arcata, Jack Farnsworth, Korbel, and Bob Hansen, Fairhaven.

Patricia Young, advertising and promotion manager for the California Redwood Association, and Douglas Loth, Simpson merchandising manager lumber, reviewed advertising and promotion plans for the next Year.

WESTERNERS in annual redwood seminar hosted by Simpson Timber Co., went into the forest to view actual logging practices. (L-R): Jack Ferris, Simpson Building Supply Co.. Cerritos, Ca.; Bill Daniels, Simpson Building Supply Co., Santa Clara, Ca.; Reid Aiton, Simpson Tour Guide; Ron Linn, Simpson Building Supply Co., Kirkland, Wa., Bill Brogan, Kelleher Lum ber, San Bafael, Ca.; Ryan Miller, Yaw-Kinney Co., Great Falls, Mt.; George Putnam, Capital Lumber, Albuquerque, N.M.

Management conference

EFLECTING an upbeat building year, a record number of retailers and wholesalers were present at the recent Management Conference of the Lumber Association of Southern California. More than 300 were registered for the 27th annual, held again this year at the Spa Hotel, Palm Springs.

In the president's report bY Don Derbes at the opening of the four day gathering, he noted the tremendous increase in the Second Growth, the under-35 organization within LASC. The young people's group is now the

largest of its kind in the United States among lumber associations.

More new members, plus a dues increase, Derbes said, will enable LASC to step up activities in a number of areas, with wood promotion slated to get increased attention.

The convention theme of "Get Involved" was stressed by first speaker Troy Bussey, a motivator who urged an activist role upon his listeners, saying that the individual must act to make things happen.

An afternoon panel discussion on "Labor Relations - Can They Be

Story at a Glance

Record registration .. . LASC's youth group, the Second Growth, now largest of any U.S. association . labor problems, profit margins and safety theme panel discussions Wm. S. Cowling new pres.

AT STUDY SESSIoN (1) Seated: Mike and Karen Learned with Jack Berutich. (2) Jack Finegan, Paul Sause. (3) Phil Butterfield, Don Derbes, Dick Hotaling.

(4) Ralph Cardwell, Doug Maple. (5) Arnie Doolittle, Chuck Jenkins, Murl Fast, Don Monis. (6) Chuck Jenkins, Asa Jennings.

(7) Pete Parrella, Herschell Lanick. (8) Sterling Wolfe, "Tim" Timmerman, Bob Reed. (9) Lindsav 0lson, Scott Cardwell.

Photos by The Merchant Magozine

Better?" heard first from labor specialist Dave Snow, v.p. of Hancock Laboratories, who said most employers deserve what they get because they don't actively prepare and fight for their side. He said unions thrive on weakness, intimidation and threats.

The direct, plain-spoken Snow gave a number of suggestions for dealing with the onset of labor negotiations, pointing out that there is no law that an employer ever has to settle. "As long as there are good faith negotiations, there's no law anywhere that says you must ever agree."

Asa Jennings, v.p., National Building Centers, noted that the negotiating of a new contract linally all reduces to econornics, what you give and what you get.

He suggested that a llrm should initially position itsell' Ibr the negotiations, because once thcy begin it is too late too change.

He characterized a round of labor bargaining as "a fluid environnient" and said tlie negotiator nrust be prepared to function within it.

Williarn Cowling. Jr.. pres.. Dixieline Lurnber, related actual instances where they had been able to outbluff the unions. He noted that it can be a very tough period for a llrrrr if the unions pull all the tricks possible.

He said lthat intinridation is one ol' most union's standard operating tactics and that an enrployer slrt>uld be prepared for most anything. threats, vandalisnr and the rest. Cowling pointed out that not al1 unions operated this way and that each case has to be dealt with individually.

A second panel discussion attacked thc question of' operating profitably in 1978 with 1973 nrargins. Lead off speaker Phil Butterlleld. lnternational Forest Products, observed that supply, denrand, operating costs and conlpetition all went into tlie tinal price asked. He noted that in Soutl'rern Califoniia, the world's largest iunlber merkcl. tltat corrtpctilion wls ln ilttportant factor in establishing a market price.

Trevor Page, of Burnaby Luntber, contrasted factors involved in calculating nrargins on either a peroentage of sales or on a cost per thousand board tbot of lurtrber. He felt that there is no way a firm can rely on either as a quick answer. Costs rnust be analyzed over a long period of time to ensure that the rrargins added to the sales price will, in fact, covcr present and future operating costs.

All-Coast Forest Products's prcsident Daryl Bond reviewed lumber pricc moves irr the live years since tc)73. He noted that the All-Coast operation. which brings in huge volunres of lunrber through their dock inventory at Los Angeles Harbor', realizes that for them rnargin and

STRICTLY SPOBTSHIRT weather in Palm Springs, Ca. (1) Daryl Bond, Bob Ransom. (2) Cyndi and Mike Tracy. (3) Bob Roedecker, Harry Selling. (4) John Weston, Al Bufkin, Jim Pottratz. (5) Bill Clow, Gene Richardson, Murray Marsh, Pete Speek. (6) George Cudworth, Michele Alexander, Helen Cudworth, Larrv 0uinlin, Tom Supple. (7) Rick Kellso, down from Medford, 0r., for the convention; Dennis Richardson, Jim Frodsham. (8) Arnie Doolittle, Kevin Hov, Pete Ganahl. (9) John and Wayne lVlullin, Clint Rygel, Harry 0uentmeyer.

volume alone rnean nothing, but together, "they're everything." He stressed thc irnportance of turning both accounts receivable and inventory quickly to contribute to a firnt's profit.

Retailer Frank Purcell, Builders

Supply of Palnr Springs, dwelt on the cost increases that his firm had encountered in operating their three full selvice yards. "ln the last five years, our average wage has risen approxinrately 4lX," he observed.

He related that turnover has hiked (Please turn to page 3 2 )

HANDSHAKE of continuity, Bill Cowling (left) newly-elected president is welcomed by immediate past president D on Derbes.

NEWg tsm[ffiFs

Most s&l officials are insisting recent declines in deposits do not mean mortgage $$ will be in short supply andfar too costly for home buyers in '78 . . in '69 &'73 depositors mov€d to othar, higher iietaing investments, drying up the supply of capital essential to sustain a strong housing pace . .

Housing sXart forecasts continue to see a lessening from 1r*t yeff., but still a very respectable pace by historical standards. .. maily fecl o moderate decline beneficial as materials shortages continue, prices move up HUD plans a fight for more fed. subsidizedhousing...

Latest housing starts (Nov.) were 2,105,O0O, 5A% below the previous mo's. revised 2,224,OOO units; bldg. permits for single family homes {which uss far more lumber than multis) reached record levels Nov. was the 5th mo in a row that starts toppod the stratospheric 2-millionlevel ...

The Redwood National Park land grab situation, dormant for weeks, is expected to heat up fast as Congress tunes up after the holidays, industry's outlook remains dim. . . the llickes and Handyman chains are kicking off big redwood Design-A-Deck promosshortly...

IlJickes has purchased the 47 Builders Emporium retail stores in Ca. for an undisclosed amount from Vornado, which will continue to operate the 12 BE stores in the East; Wickes will run the 47 outlets as a separate entity, under vice chairman J. V. Drum . Wickes earlier bought the assets of Jack Sullivants Midway Lumber, Oracle Raed Lumber and liffy Door Co., all loeated in Tucson, Az.; no price revealed .

Oregon Gov. Straub and several Congressmen have urged the US Forest Service to allaw 5 timber companies, convicted in '75 of bid rtSgins, to bid on federal timber to support their North Santiam Valley mills proceedings are dragging in that fed. suit against 26 companies for aluminum wiring in 1.5 million homes that they charge is faulty; the feds want home owners warned, the wiring replaced . .

Cardw ell Forest Products, F ullerton, Ca., now has a physical inventory at the L. A. Harbor & other points in the greater L.A-*Orange County area Dickinson Lumber, La Habra, Ca., is bldg. a new yard in El Toro, Ca. .. . Daylin, Inc. is buying the outstanding minority interest in its 83Vo-owned Handy Dan Home Improvement Centers for $9.3 million cash

Pan Lumber, the 9-store, Portland-based retailer, is finishing its new $4ffi,000 S-acre yard inVancouver, Wa.,; the firm is not related to the Parr Lumber Co. of Orange, Ca., an office wholesaler . . Richard Kimes is the new owner of Taylor Hardware & Lumber, Winters, Ca.

Baise Caseude has gotten a planning commission ok for a 7-acre retail yard in San Rafael, Ca. Buena Lumber Products, Inc., is a new Scottsdale, Az., firm producing decorative wood products, ., Sierra Lumber Ca., is a new Elk Grove, Ca., retailer.

SeaI Eeach Lumber Yard,Seal Beach, Ca., is trying to get a city ok to build a smaller, enclosed yard and develop the balance of the property for other purposes, including a medical bldg. and a

series of restaurants . . . Palmer G. Lewis Co. is finishing a new $850,000 store/warehouse 0n the Kenai Peninsula, Alaska for its Soldotna branch of Superior Building Supply; work has also begun on PGL's $1.4 million Pacific Yard Service facility at Tigard (Psrtland) Or.

Tree Products Co., Lake Oswego, Or., has purchased Hardwoods Co., Inc., a Eugene, Or., hardwood kiln co. for an undisclosed figure; it is being renovated, TP's Les Oliver is production mgr. . . . Angelus Consolidaled Industries has a modern, new wood turning plant operating in Los Angeles .

Champion Building Products is phasing out its Eugene, Or., plywood order operations, now to be handled out of Champion International Hq., Stamford, Cn.; Champion is also putting $ 149 million into expanding its Missoula, Mt., pulp & paper mill

Sears and Red Devil Inc. are recalllng about 6,540 ekctric paint removers, citing shock hazards; Red Devil model No. is 34Al . . Flintkore is studying plans to expand two of its No. Ca. cement plants . . Payless Cashways is building stores in Aurora and Westminster, Co. (Denver), Northeast Sacramento, Ca., and Salem, Or. . .

Merger of the National Home lmprovement Council and the National Remodelers Assn. is slated for May, members of both groups must ok it at their conventions in Feb. & Mar.; new name: National Home Impravement Assn. . enforcement on the display of warranty information is expected to get tougher this year, retailers please note

Residential rerooftng in '78 will reach a record $3.3 billion, the Asphalt Roofing Mfgrs. Assn. predicts, an est. $2.9 billion was spent last year . Building Material Distributors, Inc., Galt, Ca., won the Van Kirk award as Outstanding Wholesale Firm of the Year at the reeent Houston, Tx., convention of the National Building Material Distributbrs Assn. .

GROWING STRONG

South Bay Redwood has been "Growing Strong" in Southern California for some 30 years and our Orange plant is one of the f inest remanufacturing facilities in the lumber industry. We are equally proud of our newly-acquired Northern California Division, Sonoma Wood Products, in Healdsburg. In addition to the increased capacity from another f ine remanufacturing mill, Sonoma adds the extra dimension of an excellent fingerjoint plant.

Our two plants can draw from an inventory of about 30 million board feet of quality redwood and cedar.

At South Bay we're not too big to care. We care about you, the customer, and your needs. We make every effort to ship what you want, when you want it and we'll stand behind our quality and service.

WE WELCOME YOUR INQUIRY-WE WANT YOU R BUSIN ESS !

Softwood Specialists Since 1888

OLD GROVTH CTEAN ALL HEART REDWOOD

Flat & vertical grain thru B x B

Lengths to 24', widths to 16"

OtD GNOVTH OREGON DOUG FIN K/D CTEANS

Flat & vertical grain thru B x 8

Lengths to 24' or longer

WESTENN NED CEDAN KILN DRIED CTEANS

l" & 2" flat & vertical

ALASKA 1TLLOWCEDAR

Kiln Dried clears thru l614

Stadium grade

SITKA SPNUCE CLEARS, VENTICAT GNAIN

HEMLOCKDECKING

A Full Line ol Sugu and Ponderoes PiDe

GALENDAR

JANUARY

National Assn. of Wholesaler-Distributors - Jan. ll-14, 32nd annual meeting, Palm Springs, Ca.

Orange County Hoo-Hoo, Jan. 12, American Plywood Assn. presentation, Grand Hotel, Anaheim, Ca.

Nalional Lumber & Building Material Dealers Assn., Jan. 16, training seminar, Tacoma, Wa.

Inland Empire Hoo-Hoo,Jan 20th, Concat, Calimesa Country Club, Calimesa, Ca.

National Association of Home Builders, Jan 20'25,34th annual convention and exhibit, Dallas Convention Center, Dallas, Tx.

Sacramento Hoo-Hoo #109, Jan. 26, Concat with Laurn Champ, international pres., Sacramento, Ca.

Shasta-Cascade Hoo-Hoo. Jan. 27, annual initiation, place to be announced.

FEBRUARY

Lumber Merchants Assn., Feb 3-5, annual management seminar, place to be announced.

National Home Center Show. Feb. 5-8, 3rd annual Home Improvement Congress and Expo., Dallas Convention Center. Dallas. Tx.

Western Building Material Assn., Feb. 6-10, building material marketing course, Olympia, Wa.

Orange County Hoo-Hoo, Feb. 9, hockey game , Los Angeles Forum, Los Aneeles, Ca.

Western Building Material Assn., Feb. l5-17, Management seminar, "Managing a closely held company", Olympia, Wa.

Western Building Materials Assn., Feb. l8-Mar. 3, Western Exploraires tour, Southern Calif.-Mexico.

National Building Material Dealers Assn., Feb.23/25, sales and marketing seminar, Red Lion Motor Inn, Portland.

MARCH

American Wholesale Hardware Co., Mar. 5, hardware show, Long Beach Convention Center, Long Beach, Ca.

Orange County Hoo-Hoo, Mar. 9, open meeting, Grand Hotel, Anaheim, Ca.

National Home Improvement Council, Mar. 9-ll, annual convention, Hyatt Regency, Atlanta, Ga.

Lumber Merchants Association. Mar. l4-16, annual conference with Congress, legislative offices, Washington, D.C.

California Retail Hardware Assn., Mar. l7-19, 29th annual Western states hardware-housewares paint & garden supply show, Brooks Hall, Civic Center, San Francisco, Ca. 9-

r----- --o4 ---

I Yes. I want to subscribe to the r'

DIERCHANT I}TAGAZINE

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when you sell structural glued laminated beams.

STANDARD L"- 9W[L"-

Here's the newest member of the SSI System of marketing programs that let lumber merchants sell better ways to build. Standard Lam puts you right in the middle of supplying the light commercial, multi-unit and single residential markets with precision beams manuf actured to your specif ications.

YOU OFFER:

. Five ditferent widths lrom 3/s" through 10%"

. Depths to 74"

No shop drawings

Highway transportable

YOU GET:

Price protection

. Yard or iob site delivery (including unloading)

Maximum 6 weeks delivery

. Plant pickup-Santa Rosa or Fresno

A versatile new concept in laminated beams. You sell them from our Stock Size Inventory. One telephone call and we do all the rest. Quick Lam delivers superior performance and construction quality over solid sawn sizes.

YOU OFFER:

. Widths: 3Y0",1Ys",6%", Depths to 30"

. Single beam or a truck load

Lengths to 72', Cambered to 1600'radius.

YOU GET:

. Same solid price protection

Strong product advertising and promotion

Oelivery and unloading. Maximum...3 week delivery. Plant pick up...5 days.

. Manufactured under ICBO Report 3327

NNONTANA

By R.V. PETERSEN executive secretary

LlEw MBMDA associate members

I !for the coming year will include the following, all working for the improvement of the industry:

Norbert Edwardsen, manager for Georgia-Pacific Corp., Spokane, and Montana area representative, Bill Bell.

E.d Marks, Ed Marks Trucking Co., headquartering in Kalispell.

Goldblatt Tool Co., Kansas CitY, where Si Kraft is sales manager.

Curt Jauss, territory manager, Weiser Lock Co.

Trapper Trading, Missoula, in Derson of Dick Morrison.

People in the news recentlY are involved in numerous changes among M BM DA associate mem bers.

Doug Hoxsey has been installed as manager for tmpire Building Materials at Bozeman, Dana Schmidt is now sales representative for Empire.

Wayne Bakke has taken over management reins for Builders Supply Co., Great Falls.

THtr ARIZONA

SGtrNE

Bv FRANK DA executive vice president

H E housing market continues strons in both Phoenix and Tucson. This can be attributed mainly to the rising demand for new housing. Phoenix and Tucson residential building is at an exceptionally high pitch with many contractors running six months to a year backlogs.

Through the first three quarters oi l9'7'7 , new housing units authorized in l,4etrcpolitan Phoenix are more than double the number for the same period in 1976! I{ousing unit authorizations in the Tucson area are up a more moderate increase at 39%.

The following is a breakdown of new housing units authorized.

The Merchant Magazine

Gary Finn has joined the sales force for Georgia-Pacific Corp., Billings.

Lee McCauley has joined the force of Boise-Cascade Building Materials and Services at Billings.

Builders Transport, Great Falls, has named Sid Hart traffic manager.

Dick Foss is now trader for Glacier Forest Products, Great Falls.

Ron Wilson is handling Montana accounts for North Pacific Lumber, Portland.

Spokane Hardware Supply is now represented in the Montana area bY Bill Pettingill.

Skip Dale at Billings is handling similar assignments for Jensen Byrd Company.

Percy Keck is now rePresenting Independent Lumber & Supply, Missou1a.

Lumber dealer Hubert White. Neifert-White Co., Townsend, has donned another hat with his election as president of the National Water Resource Association.

This report is taken from the Valley National Bank Progress Report, November lyl/.

The second quarter board of directors meeting was held in Phoenix, December 7, with comprehensive reports from Sentry Insurance Co. for Group Workmen's Compensation Insurance and from "Tat" Tatterson, representative from group medical insurance through Orth-Laprade and Tatterson Insurance Co.

The Association honored Carl Bastian, manager, Weyerhaeuser Co., Phoenix Division, with a dinner on December 6. Carl retires in January after 28 years with Weyerhaeuser Co. He is a member of the board of directors of our association and chairman of the very important Wood Promotion Committee.

By CHUCK LINK executive director

l:IRESIDENT Carter has signed Jlinlo law Thc Housing & iorrlmunlty Development Act of 1977.

In addition to a 3-year authorization of approximately $ I 1 billion for community planning and developntent. the housing aspects of the law are of importance to us. Following is a summary of the major housing provisions:

(A) Public Housing and Section 8housing assistance payments provides additional funding expected to make available decent housing for 344,000 low and moderate income families.

. $42.5 million wilt be reserved for public housing project administration.

$ 197 million will be for Sec- tion 8 projects financed by state housing agencies. $ 120 million will be reserved for elderly and handicapped programs.

(B) FHA Changes

Mortgage limit for FHA mortEage insurance under Section 203, 220 and 234 programs, is increased from $45,000 to $60,00 for single family homes.

. Single family mortgage limits under the subsidized home ownership Section 235 program is increased from $25,000 to s3 2,000.

. Title I home improvement loans are raised from $ 10,000 to $15,000, and the loan term from 12 to 15 years.

. The amount of downpayment required under the FHA Section 203 program retains the present requirement for a downpayment of 3% of the first $25,000 of the house appraised value, but

requires a downpayment of only 5% over the $25,000. This compares with the previous downpayment of lO% of the amount between $25,000 and $35,000. and 2O7o ol the amount over $35,000.

(C) Graduated Payment Mortgages

. A graduated mortgage program will be established to help young families buy homes. Lower monthly payments during early

income years with increases in payments as earning power expands.

(D) Section 236 Housing Subsidies

The Secretary of HUD is directed to make subsidy payments for utility costs and local prop- erty taxes that exceed initial operating expenses established for multifamily rental projects under Section 236. Payments will be made to the extent funds are available; on a 1-year basis.

(E) Rural Housing . Extended for one year under the Farmers Home Administration for rural housing programs; increases from S80 million to $ 105 million authorization for

(Please turn to page 5t )

OUNTAIN $[AIE$

I BY KENT MOXEY

executive secrerary

lAf e HAVE decided on a memberI U ship campaign.

The board has expressed a basic philosophy on the subject of membership. That is, that membership is primary - without it, nothing can happen. With sufficient active participating members, production of programs and activities in fulfillment of the needs and desires of the membershio will follow. It's that simple.

The membership drive will be structured in three parts as follows:

(1) Development and publication of a statement, in the form of a letter from the president, of the purposes, goals, and function of the association.

(2\ Each director will have the responsibility of contacting prospective members in his area, inviting them to join-

F@REffi PR@@@@Ts

Ralph Cordwell

Scott Cardwell

Tenae lleJong

Gil Harrie

Peggy Mottolr

(3) A follow-up visit by yours truly. I will further inform the orospective member about the oieanization antl rhe benefits of mimbership, and solicit the membership. Also, I'll visit lumber dealers, both members and prospective members, at least two weeks of every month.

Keith Ker and Howard Anderson have reported in on the National Lumber Dealers Convention they recently attended in New Orleans. They were very pleased with the business information they gained and they highly recommend that more of our lumber dealers take advantage of the national convention next year in Nashville, Tn.

The board has approved a program of lumberdealerschools for the winter.

"Building Managerial Skills", Salt Lake City, Jan. 18.

"6 Ways to Improve Return on Investment", Denver, Jan. 19.

"Basic Materials Estimating", Salt Lake City, Jan.23-24.

Denver, Jan. 30-31

Albuquerque, Feb. 6-7

Are Experts in the Western Market'

.

PONDEROSA

F ooo NL.wsl we have learned \I tttut Dr. Eula Bingham. Secretary of Labor, has stated that several thousand useless and unreasonable OSHA standards will be removed from the OSI"IA regs.

If this is true, what effect will it have on CAL/OSHA? Chances are very little, at least for a period of time. CAL/OSHA has always been a tough act and we doubt if it will relax the state standards.

A reduction of standards at the federal level will mean less import-

ance placed on those standards which have little or no value in actually protecting the employee or causing a reduction in injuries. If they do not have a fine or citation for violation attached, these regs will give way to the nlore important regs that actually assist in protection of employees and create a safe work environment.

Any

One Care To Look At What 1978 Will Bring?

Foiecasts are muddy as they have been in the past but the need for housing is still here. In some areas where single family housing is catching up the need for apartments, condos and townhouses has fallen behind. Contractors indicate they will swing over to multi-family construction. With an anticipation of continued shortages of lumber, dVwalf insulation and cement it would appear that multi-family housing may be forced on us.

Although the shortages lllay ease somewhat, these items will still not be sufficient to meet demands'

The d-i-y ntarket is continuing to increase. We have seen the home owner tackle bigger and more costly home projects this past year and as the home owners confidence builds, he/ she will rnake even more home repairs and take on more home improvement projects.

Are We Ready to Serve the Home Owner? Not as well as we should be. The average shopper is no different than you and me. They need advice and encouragement to tackle hon-re improvement jobs. They need someone to tell them what they need and how to apply it. They, like you and me, will retuin to that store that is interested in them. They do not like to take a number and wait in line. They want to be known as a person, not a number. They want service. If they are paying the bill why shouldn't they get service?

WE ARE: courteous, Kind, Loyal, Honest, DePendable, Eff icient, PromPt, NeighborlY, Helpful, Eager, Versatile. AND WE NEED YOUR BUSI N ESS

Notlust plywood tlmbers too

You know you can get the plywood you want at Crown Plywood. But did you know that we also carry complete inventories on rolled roofing, redwood and cedarfencing, Doug Fir timbers, pine commons, redwood bender and lath, and plywood sidings?

You can get it all with one call from Crown Plywood. The lumber you need, ?nd the service you expect.

So give us a call at 714-530-39^ l.

To our L.A. area customers, you asked for it, you got it- 21 3-598-9675

Crown Plywood

77OS Garden Grove Blvd. Garden Grove, CA. 92641

We also carry split redwood and cedar products, plus a complete line ol f ence producfs lcl; direct shipments only tor t&t or carloads.

AT NATI0NAL Sash & 0oor Jobbers Asn. convention, held recently in Phoenix, Az., were (l-r) Jim Lyons, Maywood, Inc.; Jim Parsons, Bel-Air Door Co., and Sam Fineman, pres. of Bel-Air Door, which featured new handcrafted designs from its International Line at the recent gathering.

New Laminated Beam Plan

Standard Structures Inc. has expanded its dealer marketing progran.l to include the sale ofits new Standard Lam laminated beams.

It is a structural, stress rated, glued laminated beam that is custorn rnanufactured yet requires no shop drawings or special fabrication," reports William I. Sterett, SSI's rnarketing director.

Available in five different widths from 3 1/8" - l0 314" and depths to 74", it can be used in small commercial, apartment and residential construction for simple spans, cantilevers for balconies, columns and other uses.

"We are offering our lumber merchants the same discounts and price protection they enjoy in the sale of Quick Lam beams," Sterett outlined. "This gives our merchants a complete range of glulam beams for virtually any project.

"We can ship any size bearl that can be ordered over the telephone and shipped by SSI over the highway. And. just like Quick Lam, we unload Standard Lam at the yard or job site at no extra charge, using our special ontruck equipment."

Industrial, architectural and premium finish appearance grades are available and Standard Lams nray be ordered with either resawn or smooth texture. Delivery is made within six weeks, anywhere in California or they may be picked up at eitl.rer of SSI's California manut'acturing facilities - Santa Rosa or Fresno.

J0lNlNG F0RCES with symbolic grasp of gavel are new pres. and v.p. of Northwest Hardwood Assn., 1978 pres. is Mike Starling (right), Tumac Lumber Co., Portland; v.p. is Dick Lambert, American Forest Products, Cerritos, Ca. (left). Smiling approval is (center) Sandy Bremner, Export Pacif ic, Inc., Tacoma, Wa., retiring pres. Third officer elected for 1-year term, was Bob Harrison, Hampton Hardwoods, Portland. Board members elected to three-vear terms at 22nd annual meeting, Kailua-Kona, Hawaii were Charlie Slocum. Pacific Coast Hardwoods; Gale Daugherty, Simmons Hardwood Lumber Co.; Ted Chadwick, Thunderbird Furniture, Days Creek, 0r.

NEWLY ELECTED officers and directors include: Joe D. Halbach, Jr., Southern Laminating Co., director; Gail 0vergard, States Veneer Co., lst v.p.; J. Tait Hardaway, Memphis Plywood Corp., presidentelect; Harry Rusling, Weldwood of Canada, Ltd., Canadian director; Clark E. McDonald, managing director and secretary/ treasu rer.

Hardwood plywood

Seattle, Washington was the site for the 1977 Fall meeting of the Hardwood Plywood Manufacturers Association.

The prefinish industry, with Gail Overgard of States Veneer, Eugene, Or., as chairman, heard a report from Roger Benvenuti, HPMA Technical Committee, on a joint program with the National Particleboard Association to measure formaldehyde odor in plants.

Carl Hastings spoke on the activities of the Mobile Home Life Safety Task Force, a joint committee set up by HPMA, NFPA and IHPA. As part of their effort to preserve responsible consumer choice in the purchase of mobile homes. the Task Force is working for the inclusion of forest industry executives on HUD's Nationd Mobile Home Advisory Council.

Paul Kay of Weyerhaeuser, and Jack DePledge, Champion International, have been nominated by the Task Force.

Intumescent low smoke vinyl films for reducing the flamespread of plywood and other substrates were highlighted in a talk by John Stahl of B. F. Goodrich. He said a Class B intumescent vinyl ltlm would cost 25% 35% more than a vinyl film presently used.

The HPMA Stock Panel Division and its chairman, Henry Dotter of Roseburg Lumber Co., Coquille, Or., hosted a presentation by Dr. Robert L. Youngs, director of the Forest Products Laboratory, Madison, Wi., who spoke on "Hardwood ResearchA Bigger Role for An Old Friend."

Prof. Robert N. Katz, University of California, addressed ways to reduce the possibility of law suits; advising review of quality control and product assurance procedures, reevaluation of manufacturers' instructions to sales personnel, customers, and suppliers, and improving records retention. He urged industry to work for a chanse in present laws.

Harvey M. Carroll Heads RIS

Harvey M. Carroll Jr., v.p.-gen. manager, Schmidbauer Lumber Inc., Eureka, Ca., has been elected president of the Redwood Inspection Service. He succeeds James R. Perry, Simpson Timber Co.

Elected v.p. was Warren Flinchpaugh, Pacific Lumber Co.; Peter 'Johnson, Jr., was re-elected gen. manager-secretary; and Helen McDonald, treasurer.

As the redwood industry's lumber inspection and supervising arm, the RIS establishes uniform redwood lumber grades according to Department of Commerce standards.

MERCY KILLING OF OLD TREES

"How would you like to be eaten alive by bugs? Support mercy killing of old trees! A noble giant of the forest, ruler of his domain for several hundred years deserves a more honorable death than to be eaten alive by insects!

"And you sawmills can go a step further and give these proud trees a dignified memorial service by selling the clear lumber to us. We will make mouldings and door jambs from the lumber which willbe sent to the Deep South where they love to apply a natural finish rather than hide the beauty of the grain with (ugh) paint.

"Really now, does a 300 year old tree deserve to be converted to plywood and be covered by a rug and walked on? Or be covered with vinyl and be put on a wall, made to look like ash or fruity pecan?

"We will treat your trees with the reverence and respect that they deserve. "

Feather River Co.

" Our Customers ore our Best References"

Producers of Douglas Fir and White Fir Mouldings and Millwork

douglas fir, hem-fir, ponderosa pine sugar pine, western red cedar and incense cedar plus a wide range of industrial items in those species.

cedar, hem-fir and douglas fir studs in all grades, 6' to 8'.

truck and trailer & carloads

performance

SERIES of regional meetings in West is annual North American Wholesale Lumber Assn. ritual; one pictured was in Los Angeles. "Bud" Knight, ntl. pres., spoke on wholesalers function in marketplace and how to improve it. Western mgr. "Pete" Niebling predicted more f ights on R R rate hikes; prospects for '78; h0w to show freight costs on invoices; the annual meeting in May, Palm Springs, Ca.; and the threat of product liability to wholesalers.

Motivator "Bud" Hogberg's speech rounded out program. (l) Pete Niebling, Tom Lapinsky, Ken Thompson. (2) Bob Fishbaugh, Ted Russell. (3) Bill Sullivan, Bob Golding, Bill Hanen. (4) Steve Coontz, Murray Marsh, Ted Gilbert. (5) George 0tto, Norm Wendell. (6) Bob Wells, John and Jim Newquist, Marty Temple. (7) John Weston, Dale McCormick, Sterling Wolfe, Jim Rossman. (8) Clint Rygel, Steve Gwaltney,

ITed Pollard. (9) Bill Buettner, Miles Butterfield, Pete Speek. (10) Al Cohn, Frank lvanovich. (11)Tim Gaffney, Blaine Smith. (12) Bill Baugh, Frank McLean,Jim Barnes, Jerry McGuire. (13) Jim Frodsham, Ted Mathews, Don Walker. (14) Harry Selling, Bill Connor, Denny Gilchrist. (15) Sterling Wolfe, Jr., Ed Evans. (16) Ed Fountain, Jr., Ted Mathews, Dennis Richardson. (17) Tom Lonzo, Pat Reagan.

Photos by The Merchant

TIANAGEMENT CONFERENCE

(Continued from page 17)

their people costs, as productivity declined. This year's strong construction pace enabled firms to cover their increased costs of doing business, "but if we have a turn down, you're going to have to have the guts to charge for service and other costs you're now absorbing."

Following the Friday night dinner dance, next morning's activities began with a panel discussion on saving lives and money through safety.

Cypress Insurance underwriter Carl Weber counseled all firms to have a formal safety program, with a safety coordinator and inspections. If your firm has more than 40 employees, a safety committee should be formed from the workers, Weber urged.

Christian Lutz, of the State of California's Div. of Industrial Safe-

ty, told the retailers and wholesalers how they could clean up their act by using Cal OSHA's consultation service. Now staffed with 19 men, they will soon have 60 available for firms to use to make certain the OSHA regs are being met. Lutz stressed that the consultation service does not inform the compliance unit unless there exists "an imminent hazard condition." The function of the consultation service is to assist firms, free of charge, to see what needs correcting and to advise them on how best to comply, Lutz said.

He suggested records be maintained so that firms can demonstrate to inspectors that they have complied with rule 3203. He noted that penalities (if any) are first noted against a firm by the inspecting officers, though the district manager can, at his discretion, alter the citation. Further appeals procedures are possible beyond the district manager.

A guide for both ernployees and employers he recornnrended is the OSHA handbook for srnall businesses: "Rights attd Responsibilities of L.ntplr,tyees under Cal OSHA. " To obtain a copy, call your local office or (4 15) 556-0584 and ask for Mary Ann Madden.

In a subsequent question and answer session, Carl Weber noted the new trend to make the ernployer responsible for an employee's physical decline while on the job. He said the insurance conrpanies are aware of the problern and are working to induce changes in the compensation programs, but without success so far. He termed the situation "a continuing trauma;" that it will increase employer costs; and that there are "no encouraging signs" that the problem is being corrected.

The final panel presentation of the convention was by members of Second (Please turn to page 46 )

Nifty Gay, resident mgr. for American Forest Products, Stockton. Ca., has been chosen mgr.-of-the-ye ar frorn among 80 other company participants.

Cathy B. Howard is Georgia-Pacific's new bldg. products infornration mgr., Portland, according to Stephen K. Jackson, v.p.-adv. & p.r.

Bob Simmons is AFP's new resident mgr. at Fresno, ('a.

Dennis Hudson is now heading up Neele y-Nelson's new Sacranrento, Ca.. office.

Harry A. Jensen is the new pres. and chief exec. officer for Armstrong Cork.

Jerry O'Hare, v.p. of P.R.O.D. Wholesale Distributors, San Leandro, Ca., is the new pres. of Oakland llooHoo Cllub. Karl Drexel. Trinity Forest Products, Novato, Cla., is v.p.; Dave McKinney, MacBeath Hardwootl, San F rancisco is scc.lrL'as.; Bob Mathies is rec-scc.

Max Buxton is now managing plywood sales for Boise Cascade's international group, Portland.

Laurie Martilla is now selling shingles & shakes for Cedarwood Forest Products Co., Fiugene.

Jim Duart, f'rown Zellerbach, Portland, got in a ('alifornia vacation bclore the holidays.

Max D. Knell. founder and chairnran ol the Ole's store Rosenread, Ca., is now chairnran of the board; Harvey G. Knell is pres. ; Robert E. Stutz moves up to v.p.-gen. mgr.; Michael Benza to v.p. nrerchandising; and Ed Duquesnel to v.p., stores div.

Duane B. Wrobel is Kaiser Cenrent & (iypsum's new mgr. of corporate credit.

George Olmstead has joined the salcs force at Trimac Pancl Products. Portland.

Robert A. Tweed, Denver Reserve Supply Co., is the new pres. of the National Association of Reservc Su1-rply CompaniL's ( NARI-.S('O). Duane Wolfe, Portland, is inrnrediate past. pres.

"Bud" Rose is now a buycr/sales rep. at (lrants l)ass. Or.. tor Tacoma Lumber Sale s. Arcad ia. ('a. Jim Julian is a new trader for the firnr. Joe Pastusak has joined Conner Lumber Sales, Rialto, Ca., according to Bill Connor.

Jim Kiefer is new to outside salcs at ('rown Plywood, (larden Grove. Ca. Jack Higgins has ioined Rolando Luntber ('o., San Francisco. Ca.. as v.p. marketing, according to Thomas J. McHugh, pres. lliggins had been with J. E. Fliggins Luntber., San Francisco.

Mac Epley, Jr. has been appointcd diret'lor ol intJustry conttnttttieltions for Western Wood Products Assn., reports cxec. v.p. "Bob" Roberts. lle had been v.p. for Mc ('ann [rrickson. thc world rvidc advertising agcncy and had handlcd rnajor forest industry accounts. lle replaces Paul King who recently resigned ils Director ol Public A l'fa irs.

Marc A. Simonson is now accortnt ntgr. I'or Lake Shore lndustries in thc Rocky Mor.rntain area.

Paul W. Hylbert, Jr. is now v.p.-merchandising for the Wickes Luntber Div.. according to E. L. McNeelY, chairnran.

"Buzz" Coffman . exec. sec. o1' W.O.O.D., Inc., Denver, plans to retire this spring. according to Bob Dunham. pres.

Don Bohnett is the nl€tr. of the new Sierra Lumber ('o., yard.. l:lk Grove, ('a. Neil Mohr is yard trtgr. Otis Heald, Fallbrook Lunrber. lfallbrook. ('a., has been named a director of Rancho Santa Fe Savings.

Robert H. Brewer is now rngr. ol' ('hampion International's N{orton, Wa., operation, according to Al C. Smith. Western gen. mgr.. softwood, plywood and luntber. Jack E. Morris has been prontoted to special products mgr. at Le-banon, Or.

1. Th"y'r" "log studs". precasaon sawn from small HEMLOCK and DOUG FIR logs with small knot structures.

2. Excellently manufactured.

3. gna painted-stencil indicates tram size.

4. w"lt packaged to insure good yarding.

5. Select structural and #1 is left in stud grade.

6. Grade stamp easily legible.

January,1978

Bill MacBeath, MacBeath Hardwood, San Francisco, is back from a trip to India, Singapore and the Phillipines. Gage McKinney, !rgr. of Brush's MacBeath the firm's Brush Industrial Div., Montebello, Ca. got in a recent No. Ca. mill trip.

Kitty Gallucci has joined Fallbrook Lumber, Fallbrook,. Ca. She had been with USP and Champion Building Products. Bob Sutton, p.a., and his wife, Esther, vacationed on the Ca. coast.

Steve Drangsholt is the new nt'I. sales mgr. for Doorcraft, Inc., Harrisburg, Or.

Lee Lambach, Olsen Lumber, San Jose, Ca., is recovering successfully from recent heart surgery.

Tom Flint, American Forest Products, Cerritos, Ca., is the proud papa of Kasey Lynn, 8 lbs. 4Yz oz. Nice going, Tom.

Becky Reyes has joined the staff at Max Hill Lumber Co.. Montebello. Ca., according to bossman Max Hill.

Wayne Inman, San Luis Mill & Lumber, San Luis Obispo, Ca., was guest of honor at a retirement party held in his honor recently.

Glen E. Hancock is now mgr. of Georgia-Pacific's bldg. products div. - West, reports Frank V. Langfitt. Jr., v.p. of the div.

Bruce Johnson is back at Cal-Pacific Mfg., Arcata, Ca., after a Hawaiian vacation.

Richard B. Madden is now board chairman as well as c.e.o. of Potlatch, succeeding him as pres. is Roderick M. Steel.

Herb Hogham, G-P, Fresno, Ca., got in a vacation before the New Year began.

John Baker is the new mgr. of the bldg. mtls. div. at Butler-Johnson Corp., San Jose, according to Jack Butler.

Merl Tanner, Louisiana-Pacific, Ukiah, Ca., recently became a grandfather of a 7 lb.,l I oz. baby boy,whoml he visited near Salt Lake City over the holidays.

Ed Garrett, Weyerhaeuser, Burlingame, Ca., has vacationed in Palm Springs, Ca., while Jim Jackson got in some Montana duck hunting.

Karl Drexel, Trinity Forest Products, Novato, Ca., got in a holiday respite.

Fred Pueringer, Oregon Pacific, Concord, Ca., gave up selling shakes & shingles in Dec. to go on vacation.

Marty Olhiser of Redwood Empire's G&R div., Cloverdale, Ca., got in a recent No. Ca. mill trip.

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Ed Gilbert, pres. of Halstead Lumber Co., Alhambra, Ca., celebrated his 80th birthday recently at a bash put on by his son, Ted Gilbert, pres. of Product Sales Co., Newport Beach, Ca.

Bill Welsh has joined sales at Capital Lumber, Orange, Ca. Bill had been with Connecticut Mutual, handling insurance programs for lumber and building materials companies.

Leroy McCormick is now gen. mgr., lumber marketing, following a reorganization of Simpson Timber's lumber sales. Greg Lambert is sales mgr. redwood; George Baker sales mgr., fir and hemlock, Charles Lutz, sales mgr., spruce. John Rysdorp is the new market development mgr. George Kreiss, Ed Day, Bob Esterle, Gene Ritchings and Max Harker are area supervisors under Rysdorp. Industrial sales mgr., lumber is Hal Carlson.

Bill Blackwell, B&C lumber, Sparks, Nv.. is back from a Caribbean vacation.

Mabel Staser, a retired lumber lady who started in the business before World War I (!) and retired in 1966, recently celebrated her 85th birthday. That was just after a 15 day, 5 island tour of Hawaii.

Ray Brown, Southwest Forest Industries. Phoenix. is back from a business trip to Or., Wa., and Ca.

Gaelen Norton has been promoted to merchandising mgr. of the Palmer G. Lewis Co., Auburn, Wa.

DISTRIBUTION IS

OUR

GAME

Z.BRICK MAKES IT FUN!

(1) TAKE THE BASIC BENEFITS AND SELLING POINTS OF Z-BRICK: non-ceramic brick and simulated stone facing fire-safe, weatherproof plus permanent color texture for either inside or outside walls

(2) ADD EASE OF APPLICATION AND APPEAL TO HOME REMODELERS AND CONSTRUCTION APPLICATORS

(3) INCLUDE SELLING SUPPORT: co-op advertising, demo program and building plans free literature, displays fast dependable service from your distribut<ir

(4) THEN YOU HAVE A PRODUCT THAT IS PROFITABLE, FUN AND EASY TO SELL!

ELECTI0N of officers by Inland Empire Hoo-Hoo Club was held recently in San Bernardino, Ca. New pres.: "Butch" Baughman; George Withey, v.p.; Don Stapleton, sec.; Roger Braniger, treas. Terry Patrick, Ralph Crabtree, Ron Tipton and Dwight Hayes were elected to the board. Top Left: (1) Past President Jerrv Holdren, (right) congratulating new president "Butch" Baughman. Top right: (21 Don Derbes, John Suverkrup, Ray Lizotte. Lower Left: (3) Bob Golding, Tom Baker, Bill Knudsen. Lower right: (4) Dale McCormick. Ed Fednue.

Help Available in D.C.

If you're getting the old Washington. D.C. run-around. either as a consunter or as a businessrnan, before you kill sonrebody, write or call the Ombudsman. It's a good source for infornration, people and offices. The address is Ontbudsrrtan, Room 3800, Main Conrmerce Bldg., l4th & E Sts. Washington, D.C. 20230. (202) 3713116.

Long Dimension

Rough Dimension

Other Douglas Fir ltems

is the PR0FESSI0t{A['S AtL PURP0SE PLASTIC

Boat builders, furniture makers, cabinet makers, etc. have lound it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under Fiber Glass!

Ready to use right out of the can, Famowood applies like putty-stlcks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. Waterproof and weatherproof when properly applied. -oe

Available

and

ond selectedsolesoids

Smoke Detector

A new smoke detector from Kidde, Douglas Randall Division, has a number of distinctive design and construction features.

It is a two wire unit which simplifies installation, it draws less than 20uA, which significantly reduces power and backup battery requirements. Up to 100 detectors may be installed on a single circuit.

When the first detector goes into alarm condition, its light emitting diodes are illuminated for easy detection.

When remote annunciation is desired, an optional relay can be furnished for mounting on the baseplate. Detection circuit interfacing with a wide range of fire suppression systems and control panels can be achieved through the use of two interface modules.

The unit also features dual ionization chambers. One chamber, called the reference chamber, is sealed from smoke entry and compensates for

pressure, temperature and humidity changes. The second, or sensing chamber, is open to the atmosphere for rapid smoke detection. The CPD1250 also offers the ability to adjust sensitivity in the field.

The unit measures 6-5/8" in diameter by 2-314" high and weighs 2 lbs.

WRITE: The Merchant Magazine, 4500 Campus Dr., suitc 476, Newport 8each, Ca.92660.

Fireplace Displays

Readybuilt Products Model 752-0 offers the warmth of a real wood mantel, and the rustic charm of a cast red brick facing, in an authentic looking electric-heat fireplace.

The 52" wood mantel is handcrafted by skilled cabinet makers of the best grade, kiln dried poplar lumber. The cast brick facing is highlight-

ed by cream mortar joints and a raised hearth.

It can be easily assembled for store display with a few simple tools.

Its low profile construction makes it adaptable to almost any size room. Measurements are 42" wide by 44/2" high.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Polyurethane Product

Polycel One is a new polyurethane product in an aerosol can that is dispensed like shaving cream. It expands as it cures to form a closed cell, semirigid foam.

The uses for Polycel One are unlimited: around pipe penetrations, junction boxes, door and window frames, wall mounted air conditioners, roofing and siding, plumbing fixtures, construction joints, and much more. It can be used as a sealant. caulk. filler, or adhesive.

One can yields more than 200 lineal feet of /2" bead. It is shipped in case lots along with a free point-ofsale display and Fuel Control's complete catalog of other energy saving products.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Stain Shop

C. H. Tripp Co. has a counter-top display carton, the "Stain Shop," for its Color Rich Wood Stain.

The unit is actually a shipping carton which unfolds to form a complete wood stain merchandising program in a handy box. The carton has a satin black finish and bold graphic design.

It also shows real wood samples and the professional-looking results obtained from using Tripp stains. An easy-to-read guide, "Stain Without Stripping," is incorporated in the headerboard and gives instant instructions on decorating with C.H. Tripp finishes.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Mini-Masker

P.C. Mfg. Corp. has a new H-4 nylon Mini-Masker, a homeowners' version of the professional M-3 Hand Masker.

It uses inexpensive, lightweight masking paper in 3 widths and any standard roll of masking tape. It feeds a continuous joining of paper and tape directly to the surface being masked, hand held. Paper is the same length as the tape, 60 yds. $9.95 retail with I 2 " blade.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Vanity Line

Heads Up, Inc. has 14 new models in its popular oak and cane Harvest vanity line; available now are a total of five widths.

Most widths are available complete including oak top and vitreous china bowl, or as a cabinet only.

All oak top vanity cabinets are the standard 2 1 " deep (22" including top), however, most topless widths are sold in both 21" and the more compact I 8 " depths. Other options include various drawer and door combinations.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Formguard Panels

Simpson Timber Co.'s FormGuard concrete forming panels for interior and exterior surfaces has a tough, resin-based overlay, creating a uniform concrete surface.

It is light enough to handle easily, yet durable enough to withstand the multiple re-use rigors of major pouring jobs, according to the company.

A cost-saving factor is its ability to produce 50 to 75 re-uses, and reportedly as many as 200 re-uses in metal framed systems.

Resistant to the alkaline elements of concrete, it also withstands the scouring action of concrete aggregates.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

The Empire Door

Bel-Air Door Co. has expanded the elegance of its prefinished International Handcrafted Door line with the addition of the new beautiful Empire Door.

A hand-carved work of art, it gives a lasting impression to any home or business.

Standard size is 36" x 80" x l-3/a" prefinished in dark walnut stain.

Auto Accessories Bag

The Gaucho Bag and Saddlebag, new car accessories from Rubbermaid Specialty Products, keeps maps, sunglasses and other itenrs within easy reach. Styled in a tooled leather design, they come in easy to clean, long-lasting vinyl.

The Gaucho Bag has a llexible, adjustable strap to make it easy to hang in thc car. The Satldlebag is designed to drape over a seat or console.

The Gaucho Bag has a suggested retail price of S1.79 and the Saddlebag, S3.98. Labels on the Gaucho Bag and Saddlebag provide fbr Jhook display.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Adhesive Cartridge

BFGoodrich construction adhesive, Plastilock 400. is now available to the consumer in new 1/1Oth gallon cartridges.

The new 1/1Oth gallon cartridge is especially suitabie for use with smaller scale paneling and related adhesive projects by the home owner and the home builder. PL400 adhesive is also packaged in the traditional quart cartridge for use with major construction projects.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite t176. Newport Beach, Ca. 92660.

New Tilt Window

Season-all Industries has a completely new aluminum tilting sash window specifically designed for easy installation for economical replacement of worn-out existing windows.

The Model 127 NuPrime window is a custom-fit window, which makes alterations to the existing window opening unnecessary. This minimizes the cost of installation.

Merchandise Display Stand

Plastmo. Inc. offers the Plastmo Merchandise Display Stand for gutters.

It is designed to save valuable floor space and speed up sales.

The chrome-plated stand features pre-assembied snap-in baskets and support frames for fast and easy installation, and occupies less than 1 1 square feet of floor space.

Ordinarily selling for S 1 I 8, the retail cost for 2 bundles of Plastmo gutters, it is now available with 2 free bundles of gutters for $ I 18.

WRITE: The Merchant Magazine. 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

WRITE: The Merchant Magazine, 1500 Campus Dr.. suite 476. Newport Beach. Ca. 92660.

WRITE: The Merchant Magazine, 4500 Clmpus Dr., suite 476, Newport Beach. Ca.92660.

Hardware Organizers

Gerwin has developed Organizers to solve home storage problems as weli as store department merchandising problems.

The Organizers program is compris- ed of two distinct assortments: The deluxe assortment contains eight new storage hooks of a patented design (hooks and hangers iock in place when in use, and swing away when not in use). They are easily installed oR exposed or concealed studs in garages, attics, workshops, laundry rooms, closets, etc. Four-color packaging quickly conveys the "ORGANIZERS" concept and stimulates multiple pur-

chases. Suggested retail prices range from 991 to $2.99.

Complementing the deluxe assortment is a promotional assortment consisting of various plastic trays, a plastic tool holder and a small parts kit suitable for mounting directly on walls or on perforated board using the special brackets provided. Also included are two sizes of shelf hangers easily installed in exposed or concealed ceiling joists and specially designed for add-ons as required. There are also special handle hooks and bike/ ladder hooks.

Free merchandising displays are offered, featuring headers, plan-ograms, hooks, reorder cards and shelf packs.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Fire Alarm

Kwikset has a special new visual packaging for the Kwikset 91 I Fire Alarm.

The new packaging permits consumers to see the face of the earlywarning smoke detector, yet makes it very difficuit to remove the unit from the package without ripping it apart. The cover is heavy-duty clear acetate with a label which is a replica of a fire box, similar to Kwikset's awardwinning merchandiser.

The pilfer-resistance of the packaging also permits display of the special, heavy-duty battery, which is included in the price of the entire unrt.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Waste Management

The Pollution Packer portable trash compactor, by Tony Team Industries, is completely automated and sanitary. It can handle all waste and refuse, by bagging light, mixed waste in plastic bags or boxes, and wet, soggy waste in polywax lined, waterproof' cartons. In addition, the large compactors bale cardboard and paper, and crush cans and bottles.

The space saving model #2400-40, which provides automatic feeding and compaction of loose waste in multiple story buildings, is ideal for use in hotels, hospitals, large apartment complexcs, and office buildings.

New designer-styled packaging has been developed for Filterite water filters and replacement cartridges, reports Filterite Consumer Products.

The new packages are manufactured in sturdy packaging materials, and are color-coordinated to reflect the category of filter.

The word "water" is nronrinentlv

displayed on the cartons to telegraph the use of the product to consumers. Also, the modular cartons may be stacked.

Replacement cartridges, which fit both the Filterite filters and those made by other manufacturers, are now packaged in see-through plastic, and they carry the design theme via a large display of the word "water".

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Stucco Surface Plywood

The beauty of stucco with the strength of structural plywood combines in Stucco 316, a new exterior panel by Simpson Timber Co.

It is a durable, strong, lightweight overlaid plywood with a realistic embossed stucco texture, which is easy to install.

Panels may be applied directly to studs or over sheathing. Building code requirements for racking strength without sheathing are fully met. Corner bracing is not required when one 8' or three 4'sections are provided in one story conventional construction. They are also suitable for shear wall design.

WRITE: Thc -Merchant Magazine, 45fi) Campus Dr., suite 476, Newport Beach. Ca. 92660.

Under Lock and Key New England Lock & Hardware Co. has a new lock and cylinder combination package for the company's series #600 locks.

The Hines #8080 key systems, a pick and drill resistant cylinder, will now become standard equipment on the Series f,600 locks.

The lock with its interlocking, vertical deadbolt, has an improved Automatic Shutter Guard which prevents the lock from being forced open with a screw driver. The key system cylinder has a hardened steel ring to protect the tumblers and a countersunk rim cylinder collar.

WRITE: The Merchant Magazinc, 4500 Campus Dr., suite 476, Newport Beach. Ca.92560.

HigherAir Flow Unit

Heater-Inverter has a new, higher air flow destratifier, Model HI-400T.

Consisting of a fan and duct, it effectively transports the over-heated air that floats in stratified layers near the ceiling of any work or storage area directly to the floor. Air temperatures as much as 3OoF above the room thermostat setting are common at the ceiling and this warm air reportedly can be used to save fuel, reduce heat loss through the ceiling and make working conditions more com fortable.

Each unit moves 400 CFM and is designed to function in areas up to 3000 sq. ft., especially where higher velocities are acceptable. Model HI-250T is designed for areas up to 2000 sq. ft and moves 250 CFM virtually draft free.

The units may be used singly or in multiples in any combination. They are both thermostatically controlled to turn off the fan unit when the ceiling temperature falls below the setting selected.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

BRUCE Hardwood Floors' Cumberland ll, without tongue and groove, allows fast, economical installation. 12" prefinished souares feature subtle bevels for distinctive styling and design versatility. Stain and wax are baked in for maximum durabilitv and easy maintenance. Available in two shades of brown and textured 0ld English fin ish.

. Personal Service

13 hardworking acres, specializing in mouldings, upper grades in softwoods, imported and domestic hardwoods. Complete milling and kiln drying facilities. RR spur.

Big enough to do the job, smallenough for.

Ihls is our fourteenth yearof senting you and we look forward to many, many more.

Folding Wood Partitions

Modernfold has the Woodmaster line of folding wood partitions.

Easily installed by the do-it-yourselfer, it is available in eight rich woodgrain Vyneer finishes, with colorcoordinated hardware and extruded vinyl hinges.

Suspended from an overhead track and requiring no floor guides, the line includes standard sizes which can accomodate openings up to 14' I l" wide and 8' 1" high. It folds neatly into a narrow stack, allowing easy access.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Redimixer Conversion Kit

"Yard-at-a-time" wet concrete batching and dispensing systems, such as the Redimixer System 1000, can achieve increased production and output by installing a new, simple Redimixer System 2000 Conversion Kit, produced by Stow Manufacturing Co. The conversion kit not only increases production to I 2 yards per hour, but

also reduces maintenance and eases operation, the company claims.

The conversion process begins with a Standard Redimixer 1000 or similar system. The hopper is mounted on a ground level platform. Extenders can be installed to increase the hopper capacity to 5 cubic yards of sand and aggregate. The conveyor, originally positioned at the mixer discharge door, is mounted beneath the hopper.

A 10' conveyor extension connects the "old" conveyor to the mixer. The mixer is mounted on a 6' platform, which provides room for the operator and a pallet of cement. The converted system moves dry sand and aggregate up to the elevated mixer where it is batched with cement and water.

Wet concrete is dispensed through a gravity chute, permitting direct loading.

According to the firm, moving dry materials up to the mixer and feeding wet concrete down a gravity chute not only speeds production and output but also eliminates much of the cleanup associated with wet-belt conveyor systems.

The conversion kit includes every-

The Merchant Magazine

thing required to upgrade the System 1000: a l0'conveyor extension with idlers and belt, a hopper stand with conveyor centering guide, mixer stand, pallet stand complete with railing, catwalk with ladder, swing-up 48" discharge chute, two H-beams mounting brackets, and installation assistance.

WRITE: The Merchant Magazine,' 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Plywood Display Hanger

DG Shelter Products has a free plywood display hanger which permits posters to be displayed at eye level on A-frame plywood displays without attaching the poster to the face of a panel.

The new "panel flag" hangs from a wire hanger, providing a full color poster open to view from two sides. The hanger clips easily on the side of a plywood panel and projects toward the aisle to attract attention.

Designed for DG's new Endura paneling, the poster details the key features of Endura and includes a photograph of the product in a room setting.

The wire hanger can be attached at any level. A pressure coil at one end serves as the attaching mechanism. It requires no tools to attach or remove.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Sectionalized Shower

Universal-Rundle Corporation, has introduced Comboshower, Model 6666 a new sectionalized shower system that is ideal for bathroom remodeling.

It features a rugged base, a threepiece wall system and an optional top. The unit will fit into a space 35-%" wide, 34-Yz" deep and 84-t/2" high. Included with the unit are two tubes of panel adhesive, a tube of color coordinated caulk and a drain fitting.

It installs directly onto a wallboard construction. Where a new wall might be needed, it requires a simple2x4studfranie.

WRITE: The Mcrchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

and revised APA grade stamps will be seen on plywood siding for the next several months.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Household Cleaner

Commercial Chemical Corp. has a new household cleaner, Super Power Plus. The pine scented product is available in 32 oz. pump spray bottles, with a suggested retail price of Sl.l9. Suggested retail price for refills of 64 oz. is $ 1.92.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Self-Service Baskets

Self-service baskets from Handy Folding Pail Company, can be stacked in eye-catching floor racks at store entrances.

The rugged yet lightweight baskets encourage "impulse" buying by customers.

Made of vinyl laminated to nylon. and mounted on reinforced wire frames, they are reportedly more durable than perforated plastic imitations and carry a six month guarantee. Baskets may be imprinted with store identification.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

New Siding Grades

American Plywood Assoc. has developed more informative grade-trademarks for 303 speciality sidings.

The grading system has been improved with the addition of new appearance classifications. But, because previously produced siding is in the distribution pipeline, both the original

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Precut Plywood Rack

Precut plywood display rack from the American Plywood Assoc. comes with steel components that are quickly slipped into place and eye-catching graphics. All you need to add is a 4 x 4 foot plywood floor.

It is sturdy enough to be moved across the store with a fork lift, or, equip it with casters and it'll roll easily into place, only a 4' x 4'square of floor space is needed.

Available with three different Profit with Precut packages, it can be ordered with a literature shelf and a set of consumer-oriented brochures and project plans. $1 15 $150, depending on package selected.

WRITET The Merchant Magazinc, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Burglar Alarm Kit

Trine Mfg. has a complete burglar alarm kit assortment prepackaged in one reshippable carton.

It contains 6 alarm kits, 20 magnetic switches, l2 warning decals and 6 packages of two-strand speaker wire, with a total retail value of 5233.70.

The assortment is blister-packed on cards, with a free 1 8" x 28" colorful display and reorder chart included.

The alarm kit is operated by a nine volt alkaline battery, (included), and is expandable with additional magnetic switches.

WRtfE: The Merchant Magazine, 4500 Campus Dr., suite 476, Ncwport Beach, Ca. 92660.

Gliding Door

Andersen Corp. has a new gliding door with dramatically improved energy conservation, security and maintenance.

It features 35 design improvements plus a special new size for remodeling. Most of the improvements focus on improved protection against air and water infiltration. Double-pane safety insulating glass is standard. Triple {,azing options are offered.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

I Attach your magazine label here; I I print your new address above in I I section 1. (lf you have a question I I about your subscription, be sure I I to send us your label with your I I letter.)

Plumbing System

A new plumbing system that combines push button convenience and water savings up to 3517 has been introduced by the Ultraflo ('orp.

It also substantially saves on the energy required to heat water.

With the systenl, faucets are completely replaced by valves warranted for long life which are easily replaced, when required, with just a screwdriver.

Water is shut off completely every time the button is pushed, to elinrinate the universal problem of the partially closed faucet.

Leaking is minimized because of the long life of the unique valve system: a diaphragnr valve opening and closing with just ounces of pressure. There is no turning and twisting, as with a conventional faucet.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Epoxy Colors Addod

Framar Industrial Products has added color to their F'ranrar epoxy for patching, resurfacing, bonding, waterproofing and slipproofing.

It is now available in yellow. red. rvhite. green or gray. and allows you to rnix up to 40 lbs. oi your owlt sand. enabling it to yield nrore prodruct f'or the cost.

Strcng and perrnanent, it will cling to vertical suriaces rvhen ntixed with ten pounds of sand. ('apable of withstanding 10,000 p.s.i.. it can he bonded to concrete. wood. glass or nretal.

Designed for use at 1/8" thickness, coverage can be controlled by varying the amount of sand added to thc epoxy base.

WRITE: The Merchant Magazine. 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Selling Chain Saws

An in-storc lilrn cassette progranr to help dealers sell chain saws has been introduced by the I lonrelitc division of Textron Inc. It also illustrates the flrnr's full line of chain saws. Contact llornelite; Nlarketing Services; Box 7047, ('harlotte. N.('. )82t7.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

YOU may be eligible!

For membership in the Los Angeles Hoo-Hoo Club. If you are in the lumber/wood products business or are involved in providing a service to the industry, transportation, machinery etc., chances are you're eligible to join a great, fun club that will give you the opportunity to make friends and business contacts.

Hoo-Hoo is a fraternal organization devoted to fellowship and the enjoyment of benefits of a business fraternity.

Mail the coupon today or call me, Don Hathaway, for more information (213) 283-2165. You'll be glad you did.

Loe Angeles Hoo-Hoo Club #2 c/o South Bay Redwood Co. 2200 No. Glaseell Orange, Ca.92667

Sire: Pleoee send me inlormotion:

8 Northern California Manufacturing Centers

SIERRA PACIFIC INDUSTRIES

MOULDINGS: Chico Division. Ron Hoppe, Dave Miller (916) 343-4451

LUMBER: Redding Sales Division. (916) 275-8812

Sawmills located at Arcata, Hayfork, Loyalton, Quincy, Redding, Sloat and Susanville, California. Producing in excess of 400 million feet yearly: Douglas Fir, Incense Cedar, Ponderosa Pine, Sugar Pine, and White Fir. Green & Kiln Dried.

SALES: Perry Adcox,

George Sharp, Paul Trueb, Bill Wessner and Sam Witzel.

MANAGEMENT CONFERENCE

(Continued from page 32)

Growth, on "ALe We Training Managers or Leaders lbr the Future?"

Vince Cunningham, American Forest Products, told of their progranr of bringing in trainees from cantpus recruiting and in-house and then, following a week's indoctrination, on to periods of working in the yard, mill, order desk and then to outside sales. Product seminars and industry association activities are used to augrnent AFP trainins.

Arnie Doolittle. Solana Beach Luntber, a 60-employee retailer, told how their new rnen study their operating rnanual and learn procedures fronr managers as well as take part in association programs! especially product knowledge classes.

Ward & Harrington's Kevin Hoy said that firlding good new employees was a rnanager's first task. Their new men work in the yard and in counter sales, occasionally spending a day with an outside salesman to acquire some of the finer points in selling.

Mike O'Malley, Northern Lurnber Sales, said that, ideally. an ernployee should work at all levels in the chain

from nrill to custonler so that he would have the background knowledge to be of nraxinrum seruice to his customer.

New officers were introduced at the president's luncheon, the concluding event belbre Saturday's golf and tennis activities. New president is Bill Cowling; lst v.p., Ralph Cardwell; 2nd v.p., Paul Orban, Jr.; treas., Gordon Beach, and Pete Ganahl, secty. Wayne Gardner was re-elected exec. v.p. Directors include: Warren Lindsay, Asa Jenning, Janres Barr. Ken Dietel, Pete Ganahl, Georgc Champion, Milt Johnson, William S. Crowley, Jr., Henry Garnjobst, Bill Wyland, Hal Anawalt, Charles O'Donnell, and Ed Stoner.

TRUCK and RA|L DEL|VERY

Wholesale directors are: Gordon Beach, Daryl Bond, Ralph Cardwell, Ed Fountain. Jr., James Frodshanr, William J. Hanen. Jay B. Linderrnan, James D. Rossrnan, Jack Secoy, Don Swartzendruber. and Robert S. Wells.

Directors at Large are: Stanley Brown, George Clough, Donald Derbes, Dennis Gilchrist, Cliarles Jenkins, G. John Lipani, Kingston McKee, James Maynard, Terry Mullin, Wayne Mullin, Frank Purcell, Robert Sievers, Pete V. Speek and Gordon Woolard.

The executive comnrittee consists of: Bill Cowling, chairman; Ralph Cardwell; Paul Orban, Jr.,; Gordon Beach; Don Derbes; Charles Jenkins; Frank Purcell.

Oak Sales to Europe

From a simple business in stakes and poles over 40 years ago, we've become one of the West's most exlensive treating sources. Today we're treating lumber for nearly any use that lumber is called for.

o Poles and Posts -

Supports for every conceivable purpose. lf we don't have it, we'll make it.

o Custom Pre-fabricationWe'll help you meet special project requirements. Nearly any format, size or design, including drilling and cutting.

o Custom TreatingWhether it's our lumber or yg.u[s, we use

only the best treatments available:

Overseas guests attending the recent annual rneeting of the National Lumber Exporters Association, Louisville, Ky., said that American oak still enjoys a strong market in Europe but that there is a need to acquaint foreign buyers with other nrajor North American species which have many of the qualities sought by overseas companies.

Members and guests were shown new advertising now being placed in several major overseas trade publications stressing the availability of a wide selection of quality hardwoods frorn the United States and Canada. The advertising also lists the firms in the 77 -year-old,-association which have established reputations for experience and dependability in exportine.

These outstandinq speakers . . .and more than 60 otheis . . . will share their knowledge with you.

Manufacturers. Wholesalers. Lenders. Publishers. Utilities. Contractors. Each of these six Industry Councils of NHIC brings its special expertise, its own problems and solutions, to the seminars and workshops of the NHIC Convention

Broaden your professional horizons . . expand your business and increase your income with the knowledge you gain through semlnarc and workshops on these vital industry sublects.

' ENERGY. Three sessions on this all-pervading subject on the first day, plus continuing discussions throughout the program.

o SALES. Hiring, training, motivating, compensating.

o ADVERTISING. From the standard media through telephone selling. We bring you advertising professionals and successf u I practitioners.

.

PRODUCTION AND SERVICE. Learn the techniques for doing the job right, making a profit, and keeping your customers happy.

LENDING AND FINANCING. Our Lender's Council is calling upon the lending community nation-wide to bring you the best know-how.

GOVERNMENT RELATIONS. Get prepared for more government in your business. Top-level government spokesmen tell you how.

CONSUMER RELATIONS. New legislation pending. Get the latest facts, trends, opinions. lt's vital to your business.

Congressman Thomas L. Ashley Chairman, Ad Hoc Committee on Energy

Dr. Walter Heller Former Chairman of the President's Council of Economic Advisors, and Special Consultant to President Carter

Dr. Herb True

Known Speaker on Sa/es and Motivation

Character marked wood

fInOOUCeRS and specifiers of |' hardwood solids and veneers now have a virtual mandate from the public to focus major attention on character marked hardwoods as oDposed to other grades.

That is the conclusion of Donald H. Gott, executive director of the Fine Hardwoods-American Walnut Association. He bases his belief on results of the latest of several ooinion polls conducted in the last two years by FH-AWA in cooperation with the Hardwood Plywood Manufacturers Association.

"This latest survey," Gott said, "is really the most significant of any we have conducted because it represents a true cross-section of the consuming public rather than opinions from segments of the industry or a mixture of industry and public opinion."

The survey was conducted over a four-week period during the past summer in the showroom of the Amana Furniture Shop, Amana, Ia. One of the more popular attractions of the famous Amana Colony, the shop is noted for its production of fine wood furniture.

Story at a Glance

Growing acceptance of industry and public for character marked hardwoods over clear grades is demonstrated by recent surveys.

M. A. Bendorf, sales manager, who supervised the poll in conjunction with FH-AWA, says the shop is visited by thousands of persons annually from throughout the United States, "so our visitors represent a good crosssection. This provides reliable sampling."

Two walnut chests, or nightstands, identical in design and dimension, were displayed. A placard identified Chest "A" as made from clear walnut. Chest "B" constructed of character marked walnut, was described as "made from walnut with nature's own wood

marks." Visitors were invited to vote for the piece they would prefer for their homes. There were no inducements, no prizes for participating in the survey.

A total of 4,398 families took the time to cast their ballots; 6l% favored the character marked chest. Chest "A" represented 39% of the "electorate". As Gott pointed out, "any political candidate who wins by a 6l to 39 per cent margin is recognized as a landslide winner with a mandate to carry out the program he espouses.

"l interpret this survey as an 'election' by the consuming public of character marked hardwoods as the preferred natural look in furniture. It leaves no doubt that most people pre- fer the interesting variations of nature's own wood marks to the uniformity and regularity of clear grades.

"Now it is up to producers, specifiers, and designers to recognize that character marked hardwoods are really preferred by the public and for them to adjust their operational sights accordingly."

Gott emphasizedthat hardwood supply conditions today are far different from those of a decade ago. "The prime of faultless lumber and veneer in the last few years," he said, "have been going to our foreign friends and that situation still prevails. Our government should follow the suit of other countries and embargo the export of our valuable natural resources, particularly processed and unprocessed hardwood.

"Fortunately, we have in our hardwood reserve this vast supply of hardwood bearing nature's own character marks which in the opinion of many people make them more attractive than the clear grades. They are just as sound and just as durable and just as attractive.

"Nine out of 10 trees harvested today are not perfectly straight, clear, tall, limbless, bug free, pure and prime. The supply of such perfect specimens is very limited. Nine out of l0 trees contain character marks we identify as nature's own wood marks. These marks contribute to the beauty and warmth of the wood. They are a badge of the genuine. They provide an appeal never duplicated. And fortunately they're in abundant supply, readily available."

In response to the growing public preference for character marked hardwoods, 47 manufacturers exhibited at the Southern Furniture Market in October, 1977 showed character marked pieces. This was an increase of about 20% over the April, l9'7'7 showine.

CHARACTER marked walnut chest "8" was preferred by 61% in a recent survey over clear grade walnut chest "A".

Lett@trs

A SENATOR'S VIEWS

Mr. Dave Cutler

The Merchant Magazine

4500 Campus Drive, Suite 476 Newport Beach, Cal. 92660

Dear Mr. Cutler:

Thank you for sending me your editorial, 'The Horror of Cancer," which appeared in The Merchant Magazine (Nov. p. 6).

I agree with you that this is an intolerable situation. It really is amazing that OSHA sees fit to ignore a problem such as this while being active in other areas. I can appreciate your dismay at the seeming lack of attention from OSHA, and believe it

should be rewritten thoroughly. I would like the program rewritten to enable the business community and the OSHA Administration to work together to protect the health and safety of working Americans while not destroying small business with overly burdensome regulations. High-priced agencies such as OSHA must be restrained in their responsibilities so that reasonable costs of operation can be maintained.

If you deem it necessary, please call on me further so that I might contact OSHA directly for attention to this matter.

I thank you for bringing this to mY attention, and hope you will continue to do so. Thank you for writing. Sincerely yours,

S. I. Hayakawa United States Senator United States Senate

Washington, D.C.20510

PHONY SCARES

Dear Sirs: Your editorial about the possibility of woodworkers getting can-

cer from being around wood dust sounds to me like another one of those phony cancer scares that appear almost daily.

It seems like everytime some halfbaked research group kills a bunch of test rats in a laboratory. it automatically means that we're all going to drop dead of cancer. Maybe these test tube doctors should get with it and stop scaring us all half to death.

The press should show more restraint in publishing these kinds of "facts" until it has more information to back up the so-called findings. Respectfully,

Allan Powning

I l5 I Spice Islands Dr. Reno, Nv. 895 10

As Wholesale and Industrial sales specialists since t945, we can offer you the finest in Vertical and Flat Grain Douglas Fir in all sizes up to 6 x 14. Dry Redwood Clears up to 4x14.

We are especially expert in custom milling. We've built an enviable record of service to our customers over more than three decades.

Let us go to work for you today.

551 a word, min. 25 words (25 words = $13.75). Phone number counts as one word. Ads with border $3.50 extra. Headline or centered type $3.50 extra. Box numbered ads are $3.50 extra. Names of advertisers usins a box number cannot be released. Adiress atl

FOR SALE

FOR SALE lumbcr truck & trailer 1969 GMC, enginc 318 Detroit 8V7 1N. Transmission 5 and 4. Flatbcd with roller. Trailer, l8' utility flatbed with roller, 2-axle $14,000. Phone (213) 5964475. (714) 52'l-2285.. 10742 Los Alanritos tslvd.. our 76th year. Contact Gerrit Vos.

RENTAL OPPORTUNITYCITY OF INDUSTRY

Attractive air conditioned office bldg. approx. 1700 sq. ft., open yard space approx. 15,000 sq. ft. r.r. spur, fenced and paved yard, off street p4rking. Ready for occupancy about Jan.1,1978. (Zl3) 968-9322. Reply to: P.O. Box 2425, ln. dustry Ca. PI746

BUSINESS OPPORTU NITIES

WANTED TO BUY

HOME OWNER orientcd luntbcr and building rnateriaJ outlet in Los Angeles or Oranse County ur'1. Rcply lJo\ -16t) r./rr 'f ir" Merchant.

NW NEWS

(Continued from page 23)

Section 504 low income rehabilitation loan and grant prograrn, and Section 516 assistance program.

(F) Government National Mortgage Assn.

. GNMA standby authority extended for one year. Amends GNMA's authority to tinance acquisition and/or rehabilitation of housing in older or declinins neigh horhoods.

. Raises basic lirnit on mortgage amount for loans which rnav be purchased by (;NMA iro$42,000 to S4c),000 per unit.

(G) Flood Insurance

The authority to offer I'lood insurance under both the resu- lar program and the.nr*rg*n-.y program rs extended throueh September 30, I 978.

$ 108 million is authorized for fiscal 1978 for flood insurance mapping and rate studies.

. Federally related lending institutions are now permitted to make loans secured by real property located in the nonparticipating community special flood hazard area. Howevei. the lender nrust notify borrower whether flood disaster assistance will be available in the event of a flood. It prohibits federal finance assistance in those areas following a flood.

Additional coverage for residence property, dwelling contents and small business property will be made available.

GIassfif flcd ACven"tfiscm@mts

HELP WANTED

CLERK/ESTIMATOR tbr srnaller lunrber yud in Mcrccd C'ounty, Ca. agri-business tradc irea. Building matcrial rctailing experiencc required & lnust bc strong in constuction/plan takc-ot'f. Clontractor's license help. Reliable, good chuactcr only wishing to reside in snrall town. Saluy open. tsegin at once. Reply c/o The Merchant Nlagazine, tsox 259.

LUMBER SALESMAN: Fresno Area: Expericncc in contractors, retail sales, and/or industrial aecounr\. Porfland Area: direet sales (ull type\). L. A. Basin: I.xpcyiq6ls il.l R.V. & Mobilc llor11g5. 1u1611,,ri or industrial accounts. Send Resumc to: Internatio_nal I.orest Products. c/o Bill Nunnally, P.O. Box 787, ('lrino. Ca. 917 t 0.

EXPEzuENCED HARDWARE department manager. Lunrber expericncc helpful. Mar Vista Lumber Co. West Los Anseles. Ca. (2ll) 390-3621. Mr. Swarrz.

A GIRL FRIDAY with some knowledce in plywood/lumbcr fbr gcncrll elcricll pipcrwork with the import department of Atkins Kroll Co. of San Francisco. Contact Dick Osmundson. (4 l5) 781-03 lu.

replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca.92660. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is the 22nd of the month.

SERVICES OFFERED

LUMBER HAULING

c-Q TRUCKTNG rNC. (213) 638785 I , 5 501 East Century Blvd., Lynwood, Ca.90262.

THE MERCHANT Magazine assunlcs our advertisers are I:qual Opportunity Lntployers and adhcrc to thc letter and trrinci- plc ol' lhc e urrcnt lls aguinst dise rirn inatory wording in "hclp tvantcd" advertising. Accordingly, lbr your sake and ours, it will be helplul if you will keep this in nrind whcn sulrrrritting clas:ificd advcrti:ing eopy to us. Thank You-

NNtrRGHANT NNAGAZINtr tsUVtrRS2 GU!DE

ANGELES AREA-

MI

SAN FRANCISCO

ARCATA

Arcata Redwood C0..

Cal.PaciIic lManufacturin0

Costa Truckinq Co.. .{800) 862'4959

MisionFenceSupplvCo...

Reid & Wrioht

srmpson Building Supply Co.

btmDson I tmoer u0.

Twiir Harbors Lumber Co. (DF & Rdw.l.

Wood l\4arkets, Inc..

AlIIO E RSON

Kimberly.Clark Corp. Rhinohide mldq. millwork.

Paul Bunyan Lumber Co.

CATPELLA

i/lasonite Westetn Lumber Div.

CTOVERDALE Eowman LumberSales.

G&RLumberCo.

Kinton Drv. (Rolando Lumber) Rounds Lumber Co. .(i07)433'4816.

c0 Rt{ t1{G

AiID PLYWOOD BUttDIt{G MATERIALS-PAIiIT-HAROWARE-ETC. sAsH-D00Rs-vult{0ows'ill0u t0lil Gs American Lumber Species, Inc. (415) 692-3330 8el-Air Door Co. (415) 697'1897 CaryedOoors.lnc...... (415) 697'1897 GeorgiaPacificoorp. (415) 352'5100 Higgr-nsLumberCo.,J.E. (415) 824'8744 La"m-onLumber0o. ......- (415) 543'1530 MacBeathHa,dwood. ...... (415) 64i'07i2 PaciticLumberCo.. ....... (415) 771'4700 Paramino Lumber Co (4,|5) 421'5190 FolandoLumberCo.,lnc. (4'15) 46i'0600 WendinoNathanCo...... (415) 781'5363 ValleyFroductsCo. {415) 689'3310 TREATEO tUMB€B-POtES KoppersCo.,lnc...-.. (415) 692'3330 tlti'Cbrmicr& gaxt€rCreosotinqCo. (415) 982'4033 wenJtinqil'larhanCo. SPECIAL SERVICES _ TRATIISPOBTATION GREATER BAY AREA LUMBER AI{D PLYWOOD BonningtonLumberc0. (415) 635-4555 GeoroialpacificCorD. {415) 849'0561 GeoriiaPacilic Corb. (San Josel (408) 297'7800 Geor;ia-PacilicCorb.(Bedwood) (415) 45i'3414 Gtobilnternationai {408) 998-3300 Hiooins Lunber Co. (San Jose) (408) 243-3120 ttiiiinsLumberCo.(UnionCitv) ....... {415) 471'4900 H;6'bswatl Lumberco.,lnc. .... - 14151 419'7222 lnland Lumber Co. {415} 7964844 KeleherLumberSales .......(415) 454-8861 Louisiana.PacificCorp. MacBeath Hbrdwood (4151638-2322 {4r5) 8434390 {408) 779-2147 l.4151 344-9224 (408) 985-1545 (408) 227'5152 (4r5) 351-8900 Niesen-Ward ForestProducts (Burlingame) NoyoTimberProducts, lhc. 0akleyPlywood&Doors .. .. .., P.R.0.0.Wholesale Distribut0rs Calif ornia Lumber Inspecti0n Sewice Calitornia RedwoodA$n... : : California Retail Hardware Assn. Gearmore, Inc, Redwood Inspection Seryice. The Commonwealth Group Union Pacific Railroad LarryStidhamTruckingCo... (408) 2S7.8071 {415) 392,i880 (415) 552-0536 (4t5) 653-2493 (415) 392.7880 (4r5) 3914687 (4r5) 42r-6030 (sr6) 842.4104 NORTHERN CALIFORNIA (9r6) 246-4888 (916) 365-29r0 (916) 365-2771 (707) 485-8731 (707) 894-2575 (i0i) 894-3991 (707) 894-2588 (707) 894-3362 {9r6) 824.542i SimpsonBuildingSupplyCo........ (408) 296'040i SimosonTimberCo. (408) 249-3900 TrinitvForestProducts (4!51 Cq3-q!!i r*in'ir*tont-umter0o. ... (415)3274380 VanA6dal€Harris... . (415)46i-871.| !'\rhiteRrothen(Oakland). (4151 261'1600 BUILDING MATERIATS-PAINT-HARDWARE-ETC. MI t TWO RK-DOORS-MO U T OIN GS FloorSeruiceSupply(SanJose) (4081 294'9808 Nical.lnc...... (408)637'5841 tiar<rivprv*oooA0oos... (408)22i'5152

Crane Mills.

EU REKA

Douq Grant Truck Transp0nation

Eel Biver Sawmills

Schmidbauer Lumber Co.

FAIRFIELD

Sequoia Supply

Inc..

Stanline, lnc.

YREKA

LaryStidhamTruckinq.

SACRAMENTO AREA

TUMBEB AI{D PLYWOOD

EUITDITIIG MATERIATS - TRANSPORTATION

American Lumber S0ecies. Inc. (Rocklin) (916) 624-3373

CalitorniaCascade, Inc.

CapitolPlywood, lnc. . .

Columbia California Lumber Sales

Higgins LumberCo.,J.E..

J. E. Higgins {National 0iv.).

Lumber Dealers l\4aterial Company

Nikkel Corp., The.

North Sierra Forest Products

Rocklin ForestProducts.

Georgia-Pacilic Warehouse.

PacificStatesTransport

Stanline, Inc.

Parr Lumber Co.

Forest Prod.

$AilqA _... ^ Loursrana-raclllc uotp.. {707) 443 7511 SAI\ITA ROSA Louisiana:FmlficCorp..... .. (707) 528'6680 Noyo rimber Producis, Inc.. 1191M! 9999 ofd Adobe Products - llutl tbJ t46l StandardStructures. .{707)544'2982. (800) 862'4936 SELMA SelmaPressureTreatingCo..... (209) 896-1234 SMITH RIVER Simonson Lumber Co. .(70?) 487-3231 1707) 487'3201 STAN DARD FibreboardCorp..... (209) 532'2895 Fibreboard Corp. (20S) 532-3704 Fibreboard corb. (209) 532'8322 TR UCKE€ Fibreboard Corp. (916) 587-3000 UKIAH (707)468-0141 (i07)4624791 (916)473-5381 (707)549-5595 (916)624-2466 (916)485'7474 (916)635-4500 (916)842-4104 ..{707) 445,0291 .11011 725-5123 ..(707) 443.7025 .(707) 864.r7il FORT sRAGG Georgia-PacificCorp.(Fedwood)... ....(707) 964-0281 Niesen'Ward Forest Products .(707) 9644i16 FRESNO Geoioii'PacificWarehouse. ........(209) 251'8471 Lum6er Dealers lVaterials Co. .(209) 233'8855 Facific Forest Products, Inc.. .(2491 ?q8-q??! P.R.O.D. Wholesale Disiributors .'209l 225'1924 MORGAIII HILL Niesen.ward Forest Products .l'4081 779-2141 Redwood Empire, lnc.. .(408) 779 7354 BEDDING AREA FearherBiverlMouldinsCo.. (9!ql !i!'M5 Fibreboardcorp....-. .. . {9!A) ll!'?9Q? rirriboiracorb..... ......(916) 335'2794 Louisiana Pacific Corp. (Red Bluff). {9!ql !?Zjq{q [umter0ealenMateiialco. ...........(916] 241 1161 Sierra Pacilic Induslries (Mldgs). .(916) 343'445! Sierii piiitic Industries {Lbr). .(916} 275'8812 Wisconsin California F0restProducts. .(916) 241'83,|0 RIVERSIDE & ORANGE COUNTIES AREA CoastWood Preseruing, Inc.. Louisiana Pacific Corp.. WILLIAMS SanAntonio Const. Con.. wrrilTS Hardwood ProductsMountainMilling,lnc. P.S.F.,

Abiribi Al Peirce Co..

American Mill & Manufacturing.

Beachwood Forest Products.

Calilornia Pacific Wholesale. lf,c.

Capital Lumber Co..

Cardwell ForestProducts

Carroll l\4ouldingCo..

ConnecticutMutual Life. . .

Connor Lumber Sales, Inc..

CrownPlywood0o.

0E 0oors, Inc.

Delanev Sash and Door Co.

Tacoma

William

NNtrRGHANT NNAGAZINtr tsUVtrRS' GUODtr

i:J''' H:_[ilJ"'r srArES

....(503) 221-1644

Georgia-PacilicCorp..-. (206)3834578 EarWest-Firsal€s. {!aQl?!a{Ztg LouiiianaPacificCirp.... ...(206)383-2424 Georgia'PacificCorp ....(503)222'5561 MankeLumber0o. .12061572-6252 HamalonLumbersales .....(503)223-6271

National Gypsum Co. (206) 62i'3163 lnland Lumber.Co llqll ?9?9lzl

ROCKY MOUNTAIN

OBOTUARIES

TERRY STRINGER

Terry Stringer, 41, managing director and chief executive officer of MacMillan Jardine, Hong Kong, and a director of Robert S. Osgood, Inc., Los Angeles, both subsidiaries of MacMillan Bloedel Ltd.. was killed

(Continued from page I I ) v.p. is Earle Fosse; the other v.p. is Vic Camozzi.

Directors are Elliott McCluney, Joe Lovato, Greg Field, Woody Anderson, Gary Cornell, John Stoltenberg, Bob Lightfield, Dick Stemper, Chuck Rouse, Sid Voorhees, Ned Thurston, Walt Shriver, Frank Powers and George Jacobsen.

In an excellent presentation, three members of WBMA's Young Westerners Club, the first of the under-35 groups among the lumber dealer associations, tackled "the state of the art."

December 4, when the airplane in which he was riding was hijacked and subsequently crashed near Singapore.

Stringer was born in British Columbia and was a professional forester. He studied at the University of British Columbia, Oregon State University (where he took a Masters degree) and the University of Madrid.

He is survived by his widow, Judith, and family.

Under moderator Charles Rouse, club president, Larry Keller, Kyle Kincaid and Rand Thomas explored the problems/opportunities in the areas of customer service, inventory, working environment, wages, capital investments and related topics.

Kincaid noted that the successful dealer must have an adequate system of financial management to be able to forecast the financial requirements his business will face.

Larry Keller noted that "our industry is turning toward specializ'ed services and products." He suggested a firm should consider establishine "a

total concept of specialized products and services and using it as a profitable 'package sales' program."

Rand Thomas discussed the difficulties small firms have in finding good people and that "responsibilities need to be delegated (once strong people are found) and carried out." He said an applicant's attitude, appearance, age, starting wage, salary and references are all weiehed in the hiring process.

ADVERTIStrRS' ONEtrX

"IFTOUCA}I FIND A$}{GITF@TOFffi UTEVE EI'ER 'Ol^D

Maybe it's a little dramatic. But we'd like'to mdke an important point. Inland Lumber Company sells lumber and building materials wholesale. Period. And even wholesale, we don't sell to everyone.

We've built our business on one basic, cardinal rule'\Ye're the dealer's suppliernever his competitor.

So when we do accept someone as a customer, we support him with everything we've got. Because that's the way we like to do business. And it's been very successful. For us and for our customers.

We've got the best selectron of softwood lumber in the industry. Available to our customers f or immediate delivery on our own trucks. And we offer a full ranqe of milling facilities at both our Colton and Woodland yards.

Besides lumber, we've got a better selection of building materials than a lot of companies that specialize in building materials.

lf you're out of stock on something and one of your customers is standing there asking for it, you don't have to lose the sale. Just call Inland. Chances are we'll have it in stock. lf nof we'll find it or mill it for you. Fast.

We support our customers with everything we've got. And they support us. That's why we don't need to sell contractors. And never will. And that's why our president can make such an outrageous offer.

lsn't it time you stopped buying from your competitors and started doing business with a friend?

Call us today at714/783-0021. Distribution yards in Colton, \(oodland and Tustin. California.

Gary Thomson, President of Inland Lumber Company