lnside-and out-Union Pacific's growing fleet of CUSHIONED LOAD insulated and general service cars assure tender handl ing.
Cross-membering, tiering and deck beds are designed to meet the particular needs of all types of lading. ln addition, ingenious hydraulic and
spring-cushioned couplers assure the entire carload of a cushion ride.
Along with electronic communications, including direct dial, microwave and data processing, CUSHIONED LOAD helps to keep your freight on the go-swiftly, smoothly and dependably.
Economy plus the simplicity and speed of TREATED POLE CONSTRUCTION equals beauty with a capitol "8" for our latest job-the soon to be completed 45,000 sq. ft. Simpson Building Supply Co. facility at L4L4l Arbor Place, Cerritos, California.
LUMBER STORAGE BUILDINGS, built with lumber for lumbermenA completely designed structure by Treated Pole Builders, Inc., which incorporates design, structural engineering and complete office facilities. The 1@ x 280 ft. warehouse has a clear spanning,
Next time you plan to expand or relocateo call for the best:
toncrly CAIIFOINIA IUMBER IIERCHANI ' Accurcr. anolwb and loduol ncwt sina 1922
|ANUARY, 1970
mmfmtmriifflfiifmitmmr MAJoR NEWS and FEATURES
VotuME 48, ll0. 7
ANOTHER YARD SUCCESSFULLY ADDS CONSUMER SELLING
GOVERNMENT PLANS TO PROMULGATE NEW STANDARDS IN MARCH
LASC MANAGEMENT CONFERENCE STUDIES CHANGING MARKET
ATTENTION TO CUSTOMER CALLED KI]Y TO FIRM'S SUCCESS
CLUB BRIGHTENS SEASON WITH ANNUAL CHARITY BASH
ONASSIS SIZE HOLIDAY PARTY FETES 950 LUCKY GUESTS
HUD CHOICES FOR OPERATTON BREAKTHROUGH ARE CLOSE
PACIFIC NORTHWEST DEALER SHOW UPCOMING IN FEBRUARY
TOP MANAGEMENT SEMINAR EXPECTS BIG DEALER TURNOUT
BIGGEST EVER FOR WESTERN STATES HARDWARE.SHOW
HOO-HOO CONCAT OF 49 YEARS AGO IS RECALLED
WHAT HAPPENS WHEN SUPER COLD MEETS GOOD OLD WOOD
FORESTRY CONFERENCE WORKS TO TURN AROUND IMAGE
LUMBERMAN HELPS WITH UNUSUAL CONSTRUCTION PROBLEM
NOITTHEIiN CALITOITNIA & I'ACII'IC NOIiTHIYEST Col lVood, advertlslng and new8, 5 Genoa Place, San Franclsco, Calif. 94133. Phone (415) 391-0913. Slrrr Fr&nclaco Blulng OfflcG. 2030 Unlon St., San Franclsco, cau!.94123. Phone (415) 346-600S. s()ll'l'lt|.iIiN
Ted Ties, adverttslng and newE, 5?3 So. Lake Ave.. Pasadena, Call- fornla 91101, Phone (213) 792-:1623 0r (2'13) 792-40ga. NEW YOBK BllllnEslea & Ficke, Inc.. 137 East 36ih st., New York, N.Y., 10016. Illlrl! Ds'r' Rlchard Heckler, advertising and nclvs, l'. O. ljox lJ, Xeni:r, Ohlo 45385. Phone (513) 372-6471.
ttI)t't'()lltA t, ()l.FI(ll:s
WES'TUIIN LUMBER & I]UILDTNG MA'I'EITIAI.S MEIiCIIANT iS PUb- llshed monthlv at 5?$ So. r-ake Ave.. I'rstdcnt. C:rllf. Ol l0l. Phono (21$) ?02-9023 or (213) 752-4098 bv C:rlifornler Lumber Merchant. Iic- Plcase address 8ll correspond- enr.b Lo E(lltorifll Offlees, Seeondelass Dostage rates Pald at Pasa<lena, 'Caltl., and addltlonal olfices. Advertlsing rates upon request.
(jlr:trrgo.rl Addre$-Send subscrlp' tiOrr iinlers an.l address changeg to Clrculatlon Det)artment, Western i,irmber & Buildlns Materlals Merchant. 5?3 So. Lal<e Ave., PaEadcna. Callf. 91101. Include aaldr€s8 label'from t'ecent lssue lf posslble. plus new address and zip code. Subscrlption Rates-U.S., Canada' Mexico- and Latin America: $4one vear: $? - two Years; $9 - three vear-s. over eas: $5 - one Year; $8 iwo vears. Sinsle coDies 50d. Back ioptes Zf" whe-n available. 'l'lto lllcr(rlrilrl, illrrg:rzitte gerves the mcnlbers of t.lre: Arizona Retall Luml)er & llulklers Supply Asso' clutlon. Phoenixt Lumber Merchants- Assocl;rl.lotr of Not'thern Culifornl.r, Los Altos; Montana Bull(tins Mtrtt'rlrrls Dealcrs Assoclation.- Ilelenir; Xlountaln States i,unrbei Dealets Assoclatlon' Salt I.akc Citv an.l l)cnver; Lumber Assoct:rti<in of Southern Callfor' nin. Los Anqr.l('s: \.4'estertr Bulld' lng Materlal Assoclatlon, Seattle.
TIIE MERCHANT is all ind,ependcnt mo gazine ptftlished monthly |or thoee inembers of the hr'mber and hilding ir,aterials indtLstries ruhn need end want facttml, a6atrate netns and. an obiectioe anahtsis of eaents and Producta ol c6ncern to them in bu,sineen-
There's a TW&J d istribution center near you, part of California's most comprehensive source for all basic construction needs. Fast service. In-depth inventories. Lumber, mouldings, plywood, millwork. Specialties toofencing, hardwoods, beams, to name a few.
FRESNO, 1266 North Mapte Ave.; LOS ANGELES, in Cerritos at 14103 Park Place (including hardwoods); NATI0NAL ClTY,1640T idetands AVe.; NEWARK, 5526 central AVe.; RlALT0,555 west Riarto Av€.; STOCKTON, Stockton Box co., 1800 Marsha ll Ave.; VALLEJO (hardwoods) 3020 Sonoma Blvd.; vAN NUYS, 15150 Erwin St. And out-of-state: pHOENlX, Arizona Box Co., 3203 Grand Ave.; HURST and HOUSTON, Texas.
A FTER ALL this time it seems somehow hard to la b"U"n" that the lumber industry is finally approaching actual promulgation of a new standard lor softwood lumber. (See story on page 8') At least most of the people involved think the new standard will go into eflect March l. As always, when the new standard is involved, dissent is in' evitable.
Technical merits of the opposing arguments aside, we hope that this is the end of the long battle over the size of lumber. The long fight has divided and confused the industry, hurt and blurred the in' dustry's image with the publig aggravated the Con' gress, absorbed a lot of money better spent on ad' vertising and promoting the product, and has generallv made trouble where none should have been.
ItlL have watched as energies were dissipated in intra-industry brawling while, for example, the tremendously worthwhile Wood Information Bureau of Southern California collapsed from lack of attention. WIB was a serious loss for the forest prod' ucts industry in one of its major markets, yet un' fortunately, it is only one of many victims of an industry that too often would rather fight with itsel{ than put its faith in mutual cooperation.
While the dispute over new rules heated emotions as no other trade topic has lately done, many within the business were either lukewarm or totally disinterested.
One of the best wholesale merchandisers of lumber we know, after a long evening of listening to the pro and con, succinctly observed, o'Why are we in here arguing about the size when we should be out selling it."
At the dealer level, opinions often varied, but
few got too worked up about it. Queries regarding the subject sometimes were returned with a blank stare. Sometimes with a shrug often with the re' mark that it should be settled and put into the past so everyone could get back to business. A fairly frequent observation was that all the guarreling only served to upset and confuse the contractor and make him more receptive than he already is to substitute materials.
As for the consumer's idea of smaller 2 x 4s, there has been enough written here on that subject to suffice it to say that it is an industry black eye, Like all such wounds, however, it is transistory and in time can be cured with the proper amount of promotion to the public, this time stressing ad' vantages, not demonstrating drawbacks.
Part of the problem of tlre new sizes is tJreir obvious vulnerability to the charge that the public is getting less for its money. Commerce Deparhent Secretary Maurice H. Stans, apparendy recognizing the problem, made it plain in his announcements that the American Lumber Standards Cornmittee had agreed to focus its attention on nomenclature to replace the nominal 2 x 4 designatiorn. We wish ALSC good luck with that tough assignment. If new names can be agreed upon, lumber merchants can get away from the sales resistance problems of a smaller product and stress the benfits the new standard brings.
If this is the end of the long battle, and *e hope it is, let us also hope that the next time industry forces move for a change in standards it can be accomplished without the rancor and financial fratricide that this revision produced. It seems little enough to ask.
It you've had enough of poor grades, late deliveries and limited selection of species or are just tired of wasting time looking for the lumber you need; consideroneofthe biggest, broadest inventories anywhere in the country. At Penberthy, you can select from 7,000,000' of airor kiln dried, rough orfinished, dimension or detailed stock in over 75 species and many grades of hardwoods and softwoods. You can order a few pieces, truck loads, or mixed cars from our yard, or we can provide direct shipments from the dock. In addition to the exotics shown, we are constantly searching the world for new species which can be substituted for dwindling domestic supplies. Make it simple; call Penberthy tifst when you are on the spot!
5800 So. Boyle Ave., Los Angeles, ' Calif.90058 (213) 583-4511
A dramatic re-direction in character and marketing orientation has been completed by Capital Lumber Home Center o{ Sacramento, Calif., formerly known simply as Capital Lumber Co.
The company was established in 1925 by Severin Johnson, who is still president, and Sig Lindtroth, and its business was one hundred percent commercial and to the contractor. Now under the marketing managership of Donald E. Koch, its business is directed ninety percent to the remodeling and home owner trade. A substantial dollar amount of commercial and contractor business is still retained, however.
For many years, the lirm was located at l83l 37th St. (soon to be part of U. S. Freeway 50). The new location at 6622 Freeport is well to the southern side of the city. A growing residential area surrounds it and further south are- many
farms, both areas providing excellent potential customer sources.
The complete switch from 100% contractor-commercial to 90o/o consumer includes a move to a new location, new people and a general change in business attitudes . widely varied inventory a feature.
'fhe new center is designed for do-ityourself shoppers. Its 10,000 sq. ft. provide ample display area. Cases, tables and display facilities are the most modern. A large yard is contiguous for stocking lumber and larger outside items. An addition. al lot next door is owned by the firm for future expansion.
Officers o{ the company are Severin
Johnson, president; his son Al Johnson, vp.; his son-in-law, Gus Gidlund, secre' tary; Kathleen Griffin, office manager; and Don Koch, inarketing manager.
Koch joined the firm July lst and was formerly with Building Materials Dealers Inc., of Sacramento. He is a firm advocate of sound advertising. In the short time they have been ready for business he has usedlocal newspapers extensively; the Sacramento Union, Sacrarnento Bee and, Catholic Herald,. He conducts a care{ully planned direct mail campaign as well. With this he uses manufacturer's literature and advertising aids to bolster interest and sales response.
As well as the retailing and commercial sales, Capital maintains a manufacturing department for making door pockets which are sold to distributors. The diversity and abundance of products on display is most impressive. These include such items as a full line of paints and brushes, plywood, framed mirrors, grills. a broad line of hardware, bathroom laminated cabinets, unfinished rockers, kitchen stools, ladders and wood turnings.
Electric lightbulbs, fireplace fixtures and accessories, batteries, plant-on trims, unfinished and finished picture frames, carpet runners, cabinet hardware, drain cleaners, a selection of minor plumbing fixtures,' wall plates, yard lights, toilet seats, fancy "bathroom jewelry," locks, door mats, gutter shields, power saws, various other power tools, hand tooh, nails, hinges, turnbuckles, screws, chandeliers, glues, brooms, vinyl rugs, garden sprays and fertilizers and windows.
Aluminum garbage cans, netting signs, pocket knives, keys, metal outdoor sheds for tools etc., and a line of wall paper. Landscape items will be added in season planters, plants, etc.
Here is truly a shopping center for the remodeler and home owner of excellent proportions, .arrangement and attraction.
LlGtlTlt{G tlIIURt display typifies diverse nature of inventory. Paints (upper right) are well-lighted, male it easv for customer to buv. Bterior stone insulates against area's high summrir temperatures. Co. staffen (l-r): Gus Gidlund, Severin Johnson, l(athleen Griffin, Al Johnson and Don Koch. Hardware (righO is all piecg priced, displayed, ready to move. \
To many, though not all, it appears that the long wrangle over the standards for lumber is finally coming to an end. In keeping with the controversy that has been the industry's most divisive subject in the decade of the sixties, some still maintain that technical factors will prevent promulgation of the new standard as planned on Mareh 1, 1970.
After two years of governmental indecision by the U.S. Commerce Department, seven years of arguing by the lumber in' dustry and two earlier rejections by the industry, the Commerce Department last month said it would put the new standards into effect March L
They did this after 2I of the 22 mem' bers of the American Lumber Standards Committee and B7/o of a Census Bureau poll of lumber producers, distributors and user-consumers agreed to the new standard. The two previous polls did not re' ceive the required 75/o support.
The nominal 2"x4" will be lr/r"x3r/2" ata 19% maximum moisture content; green lumber under the new standard will be | 9l\6'rx3 9116". The 2"x4" has not actually been that size since 1904.
Maurice H. Stans, the Commerce Secretary, described the revised standards, which replaced a previous version dating from 1953, as 'oan important step for the consumer," largely because the old guidelines did not take into account the fact that green lumber shrinks as it dries," so the lumber user could never be sure of the performance of the product he was purchasing.
Those who support the minority posi' tion feel that the most important aspect of the change in standards is not equating size and moisture content. Under the new standard, species such as hemlock and true firs would be grouped together and an average strength value would be as. signed. A provision of the standard could allow hemlock to be marketed separately;
the rernaining specie might still be grademarked as hemfir with the stress value based upon an average of both species. The resulting disparity between actual strengih and that assigned on the basis of grouping for an average, could have serious engineering ramifications, they contend.
After a long and bitter fight, the industry reaches consensus on new standards for softwood lumber. opponents still think planned promulgation won't come off March 1, new nomenclature sought tor 2 x 4... lumber users must be acquainted with new sizes.
Opponents of Voluntary Product Stan' dard 20-70 also note that the present SPR 16-53 sizes are standard and any devia' tion, i.e., lL/rt' lttmber, must be shown on the grade stamp. The lr/2" dry lumber size has been cut and marketed in sizeable quantities for some years.
Some city building code groups are vague when asked if they will accept the new standard, according to new standard opponents. Those favoring VPS 20-70 say this is not a problem.
Wendell Barnes, exec. vp. of the Western Wood Products Assn., remarking that the new standard should be welcomed by all progressive lumbermen, noted that for the first time, construction lumber manu' factured in mills as widely scattered as New Mexico, Washington, Mississippi and Maine will bear common grade names and will be graded under common rules.
Builders and speci{iers, he contended, will welcome grade and size standardiza' tions because it will simplyfy ordering the right lumber products for the job.
L. L. Stewart, president of Bohemia Lumber Co., Eugene, Ore., and current president of the National Forest Products Assn., said the decision for a new standard would conserve wood fiber, re. duce shipping costs and return savings of approximately $I50 to each buyer of a typical single-family home.
Other proponents have forecast a $175 savings in a $30,000 house under the new rules. These figures have been sharply attacked as being floating comparisons and not being based on any provable data.
Some builders say that the smaller sizes might affect span distances and strength requirements to the point where the new rules might add $50 to the lumber cost of an average home.
Secretary Stans, in other comments said, "I am also hopeful that we will have widespread acceptance of an optional provision in the new standard which authorizes the machine grading of lumber."
Still to be worked out, the Secretary noted, is the continued use of nominal designations, such as 2x4, rather tJran actual lumber sizes. "I am concerned about this practice which has come about through common usage and I am pleased that the American Lumber Standards Committee, which has done a fine job in the revisions announced, has agreed to {ocus its attention on the nomenclature problem."
The committee has plans for a broad educational campaign designed to acquaint all consumers, including the do-ityourself occasional purchaser, of the actual dimensions of "standard" lumber.
Secretary Stans offered the full cooperation of the Commerce Department to the Federal Trade Commission in the development of appropriate trade regulations which might be necessary to protect consumers from the misgrading of lumber.
A \ ()LD saying has it that wisdom is fa wlral rt.sults when sensible questionitrg replact:s unfounded assumptions. There was a great deal of sensible questioning, probing, analyzing, weighing and evaluating of business forces by members o{ the Lunrber Association o{ Southern Cali{ornia at their recent 1'lanagement Con{erence.
Major marketing changes at both the retail and wholesale level are coming, many felt, though few were brash enough to be pinned down to specifics.
The uncertainty first felt was noted that many attending by outgoing president
Bob Sievers elected new president. sessions probed available information seeking best ways to cope with a new decade and a continuing shift in buying and selling patterns.
George Clough in though after three his president's report, days o{ excellent talks
arrtl discussion. there setrmt'tl to be a marked lessening of anxicly on the part of many.
Clough reprised 1969, reminding all of the dramatic highs and lows in prices, and observing that the year had brought both great good and great bad, depend' ine on the individual. The e{{ect of the un{oitunate demise of the Wood Information Bureau was lessened somewhat by LASC taking over o{ the dissemination of industry literature. Noting LASC's comfortable surplus and seventh year in the black,
JANUARY, I97O
Clough had high praise for exec. i?. Wayne Cardner. He also cautioned that substitutc, materials threaten lumbt'r's mar'ket more than cver.
Noted cconomist Conrad C. Jamieson then spoke, beginning with a comprchen. sive review o[ population influx figure-s. in{lationary fon:es at work during the past nine years of unbroken rise and thc effer:t tisht monr)v has had on lumber"
rveighed against {actors of demand for lrorrsing Ihat are ever irrrrt'lsing.
The outlook for 1970, according to Jam. ieson, is the oft-prt'tli<'ted decline in single family starts with a corresponding inr.:rease in rnultiples" with a possible slidt: in industrials. The total dollar volume mav be doun slightly lrom last y,'ar. hc feels. due to tight moncy. Probably in the second qrrarter. the downward trend *'ill
turn, most likely due to government intervention and "rncdtlling" and the pres. sures of population growth. The {ollowing years in the 70s should be record break. ers, hc noted happily.
That afternoon, panelist Rick Pratt said that change was thc biggest factor oI the market and illustrated his statement by pointing out that his employer, Weyer(Cctnt.i,n.u.ed, on, rtexI. page)
G0LFSIERS (ll Verl Rhine, Phil Butteifield, Chris Christensen and Bert Holdren. (2) Collin Lovesee, George Champion and Guy Barnett. ($ Gordon Woolard, llorton Hathaway, Steve Hathaway and Alex Chubak. (o Bill Hanen, Carol Sievers, Daryl Bond, Lorraine and Leon Lauderbach, Don Swartzendruber and Marsie Hanen. 6) Ed Anderson, Chuck Jenkins, Ken Dietel and Jim Rossman. (6) Rick Pratt Bill Rau, Bob Sievers and Bill Wyland.
haeuser Co., 'othe jolly green giant of the lumber business," now sells pour-on floorirg.
Wholesaler John Weston, emphasizing that he felt strongly that there was a future for cargo lumber in southern Calif., warned that all levels of the business must define what it is they do and within what particular environment they do it. He counseled the audience to look for new combinations of factors that your company could do.
Continuing the frank exchange, panelist Ed I'ountain, Jr., thought dealers would have to be sharper if they expected to continue on a profitable basis. Studs and other bulk items are a big part o{ retailer and wholesaler business, he noted, but where are the profit making items? The Fountain firm, long a leader in new products, will continue strongly in this area in the 70s, he said.
Twenty five years ago, Jim Rossman reminded the other panelists, many said that wholesalers would be eliminated. This was and is wrong. Wholesalers may need to improve and change, as does every bus' inesg but they will continue to survive. Most prosperous of the wholesalers were the ones that perform many different functions.
The best days are ahead, panelist Seth Potter forecast. This year will end strongly and the money situation will loosen. His firm, the TW&J div. of American Forest Products Corp., wants out as a commodity
on Page 42)
Gorge Clough
John liponi
Jone G. |{oynord
OFFICERS ond DIRECTORS 1969-70
LUMBER ASSOCIATION of SOUTHERN CALIFORNIA
PRESIDENT-Rob6rl Siqers
VICE PRESIDENT-John Lipqni TREASURER-l.on [oudetbqch EXECUTIVE COMMITTEE
Roberi Sievers
Peier V. Spek
John D. Sullivon
SECRETARY-Gotdon A. Woolord
EXECUTIVE V.P.-Wqyne Gordner
EXECUTIVE S€CRETARY-Jeonette F. Shor€ DIRECTORS AT TARGE
Stonley E. Brown
Dennis S. Gllchrist
Jomes G. Moynord
Kingston McK66
Terry Mullin
Woyne F. Mullin
Pster V. Sp€ek
Edwor<i R. Stoner, Jr.
ETECTED DIRECTORS
RETAIT DIRECTORS
Burbonk-Glendalc
Stuorl W. Hqrris
Cuchello Vallcy
Frqnk Purcell
€osl Side
Wolloce Swonion
Horbor Arq
l lls W. Dqvidrcn
lnperiol Volley
Jones H. Bqrr
Oronge Sert Ken Dietel
Oronge Court/ Guy J. Bornett
Jomei A. Hqrringtd
Leon Lquderboch
Riyerside-Sor Eenardino
Collin W. lovesae
Son Diego
Williom S. Cowling, Jr.
John D. Sullivon
Sor Dieso-Nortfi County WHOLESAIE Williom 5. Wylqnd Grcrge Clough Ed Founloin, Jr.
)on reroqnoo Yol'el philip B. Glibert
R. W. Blonchord, Jr. ililtiom J. Hqnen
Son Gobriql John Liponi
Russell P. Frifchey Seth J. Potier Corl E. Poynor som lolooro-veatutq Jqne D. iossmon
E' 9' luqwlcx Don Swortzendruber West Side John Weston Robert Sievors Gordon A. Woolord
Ta EY TO THE continuing success oI f\ Snider Lunfier Products Co. has been expressed by Thornton Snider, who with his brother, Bernell, owns the operation. "Our entire operation is predicated on giving close personal attention to the requirements of our customers," and the company pnoves this in the doing.
Thornton Snider began his business with a mill five miles east of Turlock, Calif., in 1937. In 1943 construction began at the main plant in Turlock. It now comprises approximately fifty acres and includes office headquarters, planing mill, box manufactory and a complete moulding manufacturing unit. An ample loading dock is situated on their own siding.
An important adjunct to the Snider operation is the sawmill located at Chinese Camp in the central Sierra Nevada area.
Another key to the success of the som' pany is the high calibre of the men who make it go. Wholesale lumber manager is Charles Dick, a second generation lumber' man. He was early with the Red River Lumber Co. at Westwood, Calif. During the war he saw active duty with the U. S. Marine Corps in the South Pacific. Dick noted their sales are national and also include export to Canada. Species most active are pine, white fir, Douglas fir and good action with cedar. Sales manager of mill lumber products is Jim Olson.
Manager of the moulding plant is Bob Weiglein. The plant has been constantly improved and expanded and includes resaw, double band resaw and three moulders.
Box plant manager is Myrl Gofi, assisted by Ruben Carlson.
Snider is strategically located in the heart of the nation's largest producing area of tomatoes, melons, grapes and other major produce items, thus they offer immediate service to the growers.
In a still expanding area, both in population and agricultural and industrial development, the Snider company looks to a growing future, locally and also in its national and international sales.
Kimberly-Clark customersgettop dollar for K-C lumber because it's straight faced... (hardly a chuckle in a carload) and more often than not, exceeds grade standards.
Kimberly-Clark learned many years ago that satisf ied customers are the most important asset a company can have, and the best way to keep a customer satisfied is to supply him with products of highest quality at competitive prices. Then, mix with fast service, easy-to-handle packaging, and genuine interest in his problems. At Kimberly-Clark every shop employee has been trained to work at quality control. lt's the best way to protect that precious asset . a satisfied customer. lf keeping our lumber straight faced keeps you laughing all the way to the bank, that's the way our 750 inspectors will keep it.
When you buy lumber that chuckles, the laugh's on you.
.l-tHE VOICES of huppy small boys r caroling, cheering on the marvelous magician and shouting with joy over Santa's gifts made the annual San Francisco Hoo-Hoo Club 9 Christmas party a traditional grand success.
Club members hosted 25 young boys and their leaders, all active in the Columbia Park Boys Club, a long established and successful youth group sponsoring the wel{are of less fortunate small boys.
The Pavillion Room of the Fairrnont Ho-
tel as in past year€, was the scene of the festivity. Ted Little of J. H. Baxter & Co., presided. Assisting him were Jean Walters of California Redwood Association. lead. ing the singing and C. C. 'osty" Stibich, Lamon Lumber Co., as the pianist (Sty claims he studied under Chopin), Lee Rappleyea, CRA, and Reg Ricci, secretary, Ricci & Kruse Lumber Co., were strong in the backfield.
Others giving their bit: Ed Brush, E. S.
Brush & Sons and Pat Tynan. Lamon Lum' ber Co.
Distinguished Hoo-Hoo notables were Dave Davis, Ramses 48 and Larry Owen, probably the next Snark, and honorary member, Lew Godard, Hobbs Wall Lumber Co. Charming Barbara lVeidman drew the lucky raffle numbers: Pete Sharp, California Sales Co.,won first draw. Bonnie Lawton won the second prize and Bruce Griffin the grand prize, a case of assorted liquors. Attendance was 103.
Penberthy Lumber Co. has launched a new equipment program which will provide the most efficient and complete planing facility in the West, according to company spokesmen.
Their latest piece of equipment is a new Oliver 2170 Straitoplane, a heavy-duty, high-speed double surfacer which does the work of two machines. Its basic function is to first plane the bottom side of a board, as a jointer would do, and then surface the top side of the board to required thickness dimension, parallel to the bottom side.
This takes twist and warp out of boards and reduces the number of machining operations required by the customer.
More than $1 billion will be spent in the next four years for capital improvements and expansion, exclusive of acquisitions, company president George Weyerhaeuser has announced. He said that more than $500 million will be spent for new paperboard and pulping facilities; about $200 million for additional capacity in wood-based building materials; the remainder to expand new product lines, modernize plants and forest management.
Boise Cascade has pioneered a new plywood plant production repolt,ing system. The reports made by this system used to take up to 40 hours to compute by hand for eight plywood mills. They're now reduced to roughly six minutes on the computer.
This new plywood production reporting system (PPRS) uses a telephonic device to transmit daily production data from each Boise Cascade plant to a central computer in the company's Portland office. Within a few hours, an analysis is transmitted to the plant manager, giving him a report of mill performance trp to midnight the previous day.
The Duo-Fast Oregon Co. rece.ntly completed construction of a new regional sales, service and warehousing center in Portland, Ore. The 15,000 sq. ft. facility, located near a previously used smaller building, was necessitated by increased sales activities and continuing company emphasis on product servicing.
There are more than 60 similarly constituted Duo-Fast sales, service and warehousing facilities throughout the U.S., two in Canada, and one each in Mexico and Puerto Rico.
First call Hobbs Wall for wholesale Redwood and Redwood spfit products, Douglas Fir and White Fir, Ponderosa and Sugar Pine, Hemlock and Cedar lumber. Depend on us to follow through with the right grades at the right prices !
Neiman-Reeil opened a new Lumber City recendy at Westlalre, Calif., followed by a Dec. opening of a new store in Ventura, their fifth Horneowners Lurnber, Sanla Rosa, Calif., had a grand reopeningT'hanksgiving time, their original building was burned completely last Aug.
Flying santcer reports from B.C. will probably be due to a red and silver mete' orological ballon Karnlnops Pulp & Paper has been flying; it's about 25'long, guar' anteed to give the loggers a thrill Ma' sonite may be adding carpets and completed hornes to their 1971 line
U.S. Cypsurn has plans to develop a $100 million forestry complex in northeastern British Columbia .15 B.C. mills clnsed in that Vancouver port strike jam up that helped U.S. firms by raising the price oL lumber going out of the NW.
Iorest City Enterpruses of Cleveland, Ohio, has purchased Ziel & Co., ID7-yearold S.F. lumber firm; Ziel will operate under American Internatinnal Forest Prod,' u,cts, arL FCE subsidiary with Portland HQs the F. W. Dodge construction contract value bourcetl up 13/o over Sept.; a general downturn is still the overall pattern, they say..
Ken-Mic, a new materials handling leasing co. has been formed by Stahl Lumber's Ken Tinkler and Milan Michie. Wickes forecasts a slump in their fiscal '70 earn' ings, despite record, sa"les of $475 million
NFPA is circulating a new booklet, ChaI' Lenge ol the Forests, to schools, trying to rccruit the ki.ils to take forest products' oriented majors in college , Armstrong Cork has made more priee increases in their flooring lines . .'. Fibreboaril Corp., thru its Trimont Land Co. subsidiary, will develop 25,000 acres in the Lake Tahoe area on the Golden State side.
Constructinn contratts in the West are likely to top the I7/o increase forecast, McGraw Hill says, adding they donlt see the heavy construction boom of the last 2 years continuing indefinitely . . a Forest Service research paper sees ooerall lorest ind,ustry ernployment in the Columbia-North Pacific arca ileclining 35% in the next 50 years
ControaersiaL timber sales in the Willamette National Forest in southwest Oregon has been dela,yed, by the goat.; preservationist groups have been wailing again Oregon annually gets about $25 million contributed to her economy from the har'vest of logs. . Boise Cascad,e has about 2000 stockholders in Oregon (if you care about such things)
Potlatch, which suffered a 3rd quarter earnings drop, predicts an upturn for the 4th quarter of. '69 Boise Cascad'e is acquiring West Taconta Newsprint, Steilacoom, Wash., for an undisclosed number of B C shares. t]le Sierra Club has attacked President Nixon for what it calls a "non-poli,cy" in conservatron
In the first 6 months of '69, there were 4I lwwing-related, mergers and, acquisi' fjons, nearly as many as in all oL L967, according to W. T. Grimm & Co. . Englemann Spruce is Utah's most abundant type of commercial timber ..lorest lires charred I0/o less acreage during '68 than '67; damage still amounts to a formid,able 4I/2 millinn acres
Bohemia Lunber Co. has purchased, for about $l million, Century Home Compo' ncnts, Inc. and the f,rm of Ellison & Plau Co., a lanil deaelopment co.. Oct., usu' ally a slow mo. for mobile lwme sales, set a new monthly record, of 39,710 Blach Diamond, Lumber Co., Sacramento, Calif., had a successful sale to raise money for the Crocker Art Gallery
American Wood Council has added Sac' ramento, San Jose and San Diego, Calif. to their list of uestern ciries getting promotion programs .,, Gooilman Build'ing Supply, Mill Valley, Calif., tied in the "Recommended by Sunset Magazine" ma' terial with their attractive ilisplay of Ken' tile vinyl brick.
Canad,a exports up to 5.5 billion bf oI lumber a year to the U.S., about l4/o oI consumption out of our total 30 billian bl cut annually, the west accts. for /3; Doug. fir just under 30/o and' redwood, about 6/o Colombia" is making a big push currendy to develop their 260,000 sq. miles ol tropical forests, about 60/o oI their land area. ..
The American Forest lrrstilute reports there are more than 5000 products that come from trees; the average American anr.ually uses 530 lbs. of pape4 280 bl. ol lurnber; untold amounts of other material having its origin in the forest ' the h'-' ber industry, oldest indwtry in America" began about 1608 in Jamestown, Virginia.
Mobile homes account for about 80/o ol al,l neut home sales under $15,000 claims Fleetwood Enterprises, mobile home manu' facturer American Forest Products declared l5/o earnings increase over 1968 in the Ist nine months of 1969 . Calaveras div., The Flintkote Co. moaed' to 215 Market St.. San Francisco.
up to 18'. Fine
Medford Hoo-Hoo Club 97-January 7, meeting, place to be announced.
Inglewood Hoo-Hoo-Ette Club 10-January 8, membership meeting, the Buggy Whip, Westchester, Calif.
Hoo-Hoo-Ette Club l-January 12, meeting, The T!r{ Club, PicoRivera, Calif.
Hoo-Hoo-Ette Club 8-January 15, meeting, Dinah's Shack, PaIo Alto, Caiif.
Dubs, Ltd.-January 16, meeting, California Golf Club, South San Francisco, Calif.
Rogue Valley Hoo-Hoo Club 94-January 16, concat, Redding, Calif.
Hoo-Hoo Club 39-January 19, North Beach dinner, Off-Broadway, San Francisco, Calif.
Sacramento Hoo-Hoo Club l09-January 20, meeting, Gondolier, Sacramento, Calif.
Humboldt Hoo-Hoo Club 63-January 21, annuai railroad and lumbermen's meeting, Ingmar Club, Eureka, Calif.
Black Bart Hoo-Hoo Club l8l-January 21, sports night, The Encore, Cloverdale, Calif.
National-American Wholesale Lumber ds5n.-Jalusry 28-30, executive committee meeting, Mauna Kea Beach Hotel, Kamuela, Hawaii.
Medford Hoo-Hoo Club 97-February 4, meeting, place to be announced.
Western Wood Moulding & llillwork Producers-Irebruary 5-6, meeting, place to be announced'
Western Building Material Assn.-February 6-7,6?th annual western exposition, Seattle, Wash.
Imported Hardwood Products Assn.-F'ebruary 11-15, 14th annual convention, The Newporter Inn, Newport Beach, Calif.
Sacramento IIoo-Hoo Club l09-February 13, annual dinner-dance, Elks CIub, Sacramento, Calif.
Oakland Hoo-I{oo Club 39-February 21, Iadies' night, place to be announced.
Oakland Hoo-tloo Club 39-March, San Francisco bay cruise, dinner in Tiburon, Red-White Steamship pier 43Y2.
Western Wood Products Assn.-l\farch 3-6, annual meeting, St. Francis Hotel, San Francisco, Calif.
Sacramento Hoo-IIoo Club 109-March 17, meeting, Gondolier, Sacramento. Calif.
\I-/HENlT comes to windows, many YY homebuilders cut costs. They buy price, not a quality product. And many don't include storms and screens in their homes just to shave a few extra dollars from their cost picture.
So it's only natural that many dealers tend to become order-takers when it comes to their homebuilder customers. They have a "why bother-to-sell" attitude because they feel the builder has "already made up his mind." If you're one of them, you may be missing out on a big profit opportunity.
Remembero each time you. sell a cheap window or miss out on the order for storms and screens, you're losing money. But with just a little different approach, you can upgrade your window sales and increase your profits.
What to do. Don't just sell windows or price. Do sell the benefits the homebuilder will enjoy when he uses stock wood windows with storm sash or insulating glass.
Here are some tested selling points used by successful dealers that have helped them swing cost-conscious homebuilders to quality windows. They work for them and they can work for you as well.
(l) Saleability. Stock wood windows have a "quality" look that attracts prospects and helps sell homes faster.
(2) Design flexibiJity. Stock wood window units come in a wide varietv of styles. They're available in assembled units and factory-primed, ready to paint. They can help the builder speed construction and cut costs.
(3) Homeowner comfort. Stock wood windows are weatherstripped and preservative.treated at the factory. They help insure the homeowner's comfort and eliminate costly callbacks.
These benefits are graphically illustrated by one of the nation's leading homebuilding firms. "W'hy" and o'how" they use stock wood windows will give you the sales ammunition you need to give your window sales pitch plenty of impact.
Fischer & Frichtel in St. Louis" have built over 6,000 homes in the last quarter century. They've also built a reputation for constructing quality homes with plenty of eye appeal and liveability.
Stock wood windows with storms and screens are standard in all F&F homes. They build in the $22,000 to $35,000 price range.
Says president John Fischer, .,Stock wood windows give our homes .extra' saleability. Our prospects are .quality' conscious, and wood windows have become a hallmark of quality construction.
"But more important is our cost picture. Our experience has proved that -our 'in-wall' cost of stock wood windows runs only $170 per home more than aluminum windows. We'd certainly be foolish to sacrifice tlle advantages we get only with wood windows for such a small additional sum."
Fischer's partner, vp. Lawrence ,,Bud,, Frichtel, has his own reasons for insisting that every home contains stock wood windows with storm sash.
"For example, we point out to all our prospects that these wood windows combined with storm windows effectively reduce heating costs and eliminate condensation problems. They don't have to worry , about 'icing' or 'fogging'and thereis no damage to inside or outside walls from watery aluminum oxide under the sills.
Tip n d,eahers. Make it a point to o,sell,' your homebuilder customers the obvious advantages they'll enjoy when they use stock wood windows. Show them why wood windows make homes easier to seli. And don't overlook the storm sash angle if you're in an area of tle West where they are ireeded.
66\I'/HAT was the party you said you attended last night?"
YY "It was the tenth anniversary of my wife's thirtieth birthday."
"Men on the wrong side," said William Allen White, o'may al' ways be depended upon to do the wrong*thing."
Death. the most awful of evils, is nothing to us; seeing that when we are, death is not; and when death comes, then we are not. It is nothing, theno either to the living or the dead, for it is not found with the living and the* dead*no longer exist.-Epicures'
Lady: 'oDo you keep refrigerators?
Smart Alec Salesman: "No, madam, we sell them."
Lady: "Well, you can keep the one you were going to sell me' Goodmorning."
"Now, if you subtract 27 hrom 59," said the arithmetic teacher, "what's the difference?"
Then there was the Scotchman who spanked the children and then put them out in the flower bed to cry.
BY JACK DIONNE r882-1966Your customers are always the prospects of your competitors. Are you making the same effort to hold them that you did to get them?
Remember not only to say the right thing in the right place, but, far more difficult still, to leave unsaid the wrong thing at the tempting moment.Benjamin Franklin.
Good management is not coping with crisis; it is preventing crisis.Lawrence e.
Appfy.**
The auctioneer was trying to sell a box of cigars. He was putting plenty of pressure on.
"You can't get better, gents," he bellowed, "fifty of these beau' ties in a box and you can't get better at any price'"
"He's right," called out a voice from the back of the crowd. "I smoked one of them day before yesterday and I'm not better Yet'"
Take one natural-born fool, add two or three drinks of whis' key and mix the two with a high performance car. After the fool is thoroughly soaked, place his foot on the gas and remove brake. Remove iooi fto* wreckage, place in black, satin-lined box and earnish well with flowers.
i'Y""h, that's what I say," chimed in Willie, o'I think it's the bunk,myself."
['t()li 'l'lll'. r'iglrllr :u( c('ssi\(' \ear'. {l r 'l lrlrr.lrcr I.rrmh,'r ( lo.. ir \llsonite rli. vision, has presentecl the season's largest Christnras partv. Ninc hundred fi{tr gllests \r'('rc royall)' cntcrtaincd. Tlte conrpanv flew thcm in lrom Orcgon, \\'-ashington, California and \cvada. Out of tol,n gue-sts wert accomodatecl in local motels. ser,en being r:rinrpletelv iillcd. !'ivc C.reyItouncl buscs met guesls arriving at the San tr'rancisco International Airport and Itrrs,',1 lh,.nr lo rrrtrl fronr llre t-kialr ,'rcnt.
\risiting guests \rcr(' entertaincd at an opening r.or:ktail parly and thcn thr: part1. nrovt'd to I)urdv ll all rvhich rvas rlecor. att'd u.itIr (]lrristmas goorlies, [catuling a 2(r [oot spnr('('.
Al Thrashel rvelconrt:tl his guc-sts, introtluced John Harptr, gen. mgr-. of thc flkiah plarrt. n'ho in tuln read a telegrarnr lrom Nlasorrite calrf ing best wishes Ir-onr top ('or]lpan]. ext.rrutives: Jo]rn (lrats. Sam Crt't'lcy, and Ed Griner. Seirlt'd al lhc lread table u'ere Rill nnd
llattic I)arrnan" Ilalnl an<l Kathl:t'n Fetzer. liiill and ltilt'cn King" Stu and Vcnita Inglanr. Tinr and Ruth Janc Wood, Al and I)ai-.1. Thraslrcr" I(en and l}:ttv Fostcr', John lnd Sue llarpt'r" John antl Doris Pringle. NIac trnd \Iaggic N{acl)onald ;rnd Ann Mur. ra\'.
l',nl.ertainnrr:nt was givr:n by the "Sing ()rrt, Ukiah" young r:horale group, rnanrcarols and favorite songs. At the close a , hr.ck for $50(l rvas presentcrl lo thl grorrlr. Darrcirrg followcd.
Fred Hauck. (5) Lou and Hugh Pessner, Ed and Millie Gillespie. (6) Joe Wheeler,
and Sharon Webster. (7) Frank
and Jim Hayes, Gary
and Ted
Peggy Wright. (9)
and Victor Rolh. (10) Winfield Scott, Ted
Final negotiations are now underway by the Dept. of Housing and Urrban Development to chose, by the end of this month, the 20 firms who will receive awards under HUD's Operation Breakthrough.
The program is the Nixon administration's major effort at solving the nation's housing shortage, both present and potential, by attempting to increase home construction through subsidization of factory-built housing and other methods for quickly producing low and medium priced housing.
The only western city now under consideration as a possible building site is Sacramento, Calif.
Forest industry investors could be misled by publicity about a Forest Service study of the future Pacific Northwest timber economy since it is based on data which is no longer relevant, J. R. Turnbull, exec vp. of the National Forest Products Association has explained.
He has challenged the study's projected decline in timber requirements for the lumber industry on the grounds that the data used predated passage of the Housing Act of 1968 which set national goals at 26 million new and rehabilitated housing unit'* by 1978. He emphasized, that HUD secretary George Romney, testified this spring that the demand for lumber for housing alone would double by 1978.
Turnbull warned that investor reliance upon out-of-date data could adversely afiect capital outlays necessary to meet lumber demands which will surge when the housing market's present downtrend is reversed.
Fire Block gypsumboard now offers new protection against fires that start on the roof. This newest product of the gypsum industry has been developed to stop fires from burning through roof coverings, according to the Gypsum Association.
Fire Block gypsumboards are flat, noncombustible panels nailed over the rafters and under the shingles to act as a fire barrier. Many fires can be prevented by stopping burning brands that lodge on a roof from burning through and dropping into the structure below. An example of fire spread by burning brands was the 1961 Bel Air Canyon, Calif., holocaust where many hundreds of homes were destroyed when the brush in the canyon burned. A large number of houses were set afire by brands from the burning scrub that dropped onto roofs. If this could have been prevented, the loss would have been much smaller.
Housing starts, the sick man of our industry, took more gas in -\lovember, plunging to the lowest point in two years.
The adjusted annual rate was 1,287,000, compared with the previous month total of I,372,000. It was in December, 1967, that starts fell to 1,250,000.
Building permit figures also sagged. In November there were 1,159,000 issued compared with 1,183,000 in October and, 1,425,000 in November, 1968.
Masonite Corporation has named Samuel S. Greeley. as president. Former president and board chairman John M. Coates continues as chairman of the board and chief executive officet. , Thd'annual meeting alse .announced stoc(holder approval of an earlier announced 2 for I stock split and declared a 20 per. cent dividend increase.
Founded 1935
Fir Pine Redwood Spruce Western Hordwoods
Dir€ct Mill Shipments
Dlsblbudon Yatd*San ltancisco r Los Angeles
I.os Angeles-7155 Telegraph Road 90022
Phone (213) 685-4506
San Francisco-l485 Bavshore Blvd. 94124
Phone (415) 467-8440
THE 67th annual Western Exposition of I the Western Building Material Association will be held in Seattle, Feb. 5-7.
Two new concepts make this 1970 Western Exposition different from any in past years: The business programs will feature two unique panels pursuing the topic "Hey-Look us over." The Thursday, February 5 evening preview of exhibits will be open to the public with strong emphasis on life-action demonstrations.
Aa.ording to WBMA president Wayne S. Mattson, the principal aim of this year's Western Exposition is to analyze and prove the truth of our theme o'Serves You Right." One panel will report and discuss a thorough shoppers' survey made by impartial and articulate women customers. The purposeto evaluate our industry's performance in providing customer service. The second panel will provide a new look at our industry through the minds, eyes and ideas of young college students and presently employed young men in various employment levels in the building material business. The purpose-to provide young people the opportunity to learn more about the potential in this industry for an interesting and rewarding future, and also to get their viewpoints and impressions of the industry.
ooHow-to-install and apply-it" demonstrations will be presented by many of tle exhibitors during the 4.hour exhibit preview Thursday evening. A large attendance of homeowners as well as dealers and their employees is anticipated. During the exhibit hours Friday and Saturday, February 6 and 7, exhibitors will present new products "on stage" at the Spotlight Show. The audience will include dealers, distributors, contractors, architects and other interested trade buyers.
Lenn Width, Riverside Lumber Co., Bothell, Wash., is the Exposition's general chairman. He, his wife Betty, chairman of women's activities, and his committee assure everyone that enjoyable social events will be added to the new concepts in business programming and live-action exhibits.
Exhibits will be in the Seattle Center Exhibition and Display Halls, business programs and the climax dinner in the Olympic, the headquarters hotel, and the Western Roundup Mixer and Women's Champagne Tea in the exciting new l(/ashington Plaza Tower.
In its continuing pattern of growth and anticipating the active years in the immediate future, Hedlund Lumber Co. of Sacramentoo Calif., and its Hedco Lumber
Sales division, are expanding. Les Ned' eau, v.p., has appointed Nat Thompson to the sales staff in their Los Angeles office. Thompson was formerly with Inland Lumber Co. He will handle cargo work. Don Phillips heads the office.
In the past three months, five new men have been added to the Sacramento staff: Gary Steiner, Kermit Noble, Les Quinlan, Bob Allen and Wayne Bahr.
Nedeau reports sales of hardwood have skyrocketed with a million board feet reported in 1969. The company has taken over sales for the Wyatt Lumber Co., Covello, Calif. and Cal-Oak Lumber Co. of Oroville.
President of Hedlund is George Steiner, secretary-treasurer is Matt Ryan, Craig Marshall is sales mgr. of Hedco Lumber Sales division.
Upwards of I00 dealers are expected to attend tle fifth annual Top Management Seminar of the Lumber Merchants Association of Northern California, Feb.
John J. Lyman, vp. of corporate relations for Security Title Insurance Co., and others to be announced.
15-17 at Asilomar. near Calif.
'owe are shooting for
Pacific Grove, the best attendance ever for this event," explains LMA education co-chairmen Art Masters and Robert Kimble. "This gathering is aimed specifically at helping top personnel in a firm solve some of their common day-today problems as well as plan for the future."
['or the first time, dealers from southern California are being invited to attend along with both LMA dealer and associate members and dealers who have no association affiliation.
"We firmly believe that this program will be so beneficial for all dealers and those working with dealers that we have opened the attendance to non-member firms," explains Masters. "There are no strings attached, all the firm has to do is pay the same registration fee as members which is $20 for the first man from a firm and $15 for each additional member of the firm."
Speakers will be D. S. McVicker, marketing service manager of U.S. Gypsum Co., J. J. Mclaughlin, U.S. Gypsum Co.,
USG officials will cover a wide range of marketing topics related to building material dealer business over the next five years, while Lyman will deal with the current financial situation effecting dealers.
Registration forms can be obtained by contacting LMA, Suite P, 4546 El Camino Real. Los Altos. Calif. 9+022.
A seminar in lumber merchandising, the first of a series, has been conducted by Hedlund Lumber Co. recently in Sacramento, Calif. The company flew in their guests from various points in California and Nevada.
The one day seminar was divided into five segments: (l) marketing of redwood products, by Denny Hess, Simonson Lumber Co. (2) treated products-full line, by Dick Hug, mgr., Koppers Co., Los Angeles.
(3) laminated and solid roof decking systems, by Joel Wallenstrom, Weyerhaeuser.
(4) marketing of glue laminated beams, by Dave Greely, sales mgr., American Fabricators, Bellingham, Wash. (5) sales techniques in marketing lumber, by Les Nedeau, vp., Hedlund Lumber.
Hedlund's objective is to promote sound principles of merchandising and to make all segments of lumber selling aware of the latest and best means of moving their stocks. More than 60 attended.
l$CHlt{A dolls surround Southwest Forest lndustries' secretary Carolyn Walker. SWI's new particleboard, KachinaBoard, will be produced at their new $5.5 million plant in Flagstaff. Name and symbol reflect their close identification with Hopi Indians and Arizona.
Going the course oI expansion for the "swinging 70s," well-known western lumberman Norm Wendell. formerlv with Hallinan Nlackin Lumber Co., has formed his own company.
Located in Whittier" Calif.. it will be known as Wendell Forest Products.
Now with two decades of solid growth behind it, the 2lst annual Western States Hardware-Housewares-Paint & Garden Supply Show is ready for one of the biggest shows in its history. Retailers from throughout the 13 western states will be on hand to see and buy during the show, March I-2-3, at Brooks Hall, Civic Center, San Francisco.
Literally thousands of lines of merchandise will be shown by over 600 manufacturers at the show, sponsored by the California Retail Hardware Association. All segments of the hardware-housewares industry will be represented.
According to K. B. Jacobsen, show manager, pre-show interest is running high with many new exhibitors wanting booth space to present their products to retail buyers in the big Western market.
Buyers from all areas of the retail field are attracted to this show to see the latest inaslellotive supplies, building materials, paint and paint sundries, sporting goods, lawn and garden supplies, housewares, giftwares, hand and power tools, plumbing and electrical supplies, variety and notion items, plus hundreds of other individual lines of merchandise.
With the still booming economy, retailers continue to look for new lines of merchandise and new ideas and sales aids at the hardware show. Buyer interest in better quality is still a growing factor. Manufacturers will be showing new packaging ideas and merchandising units for their products which incorporate multiple use such as combination wall, counter, window and gondola units with built-in
reorder information and selling messages. Buyer attendance is expected to top the 10,000 mark. These dealers will be spending over $l million, plus an even larger amount on post-show orders.
Show hours are : Mar, I11:00 a.m.7:00 p.m.; Mar. 212:00 noon-6:00 p.m.; Mar. 33:00 p.m.-10:00 p.m. Tuesday is employees day with all retail personnel invited. Special attendance prizes for both buyers and employees include color TV sets, trips to Hawaii, Las Vegas and Disneyland, and special cash awards.
nUR 67th annual Western Exposition
\-/ will be held Feb. 5-7 at rhe Seattle Center Exhibition and Display Halls and will be a pilot show of the future. It's the forerunner to future expositions that will combine industry trade shows and business sessions with a show for the general public.
The 1970 Exposition opens Thursday evening, Feb. 5, with a special exhibit showing for dealer-invited customers and home.owners as well as contractors, builders, architects, specifiers, and dealer's employees.
To get the maximum tangible results for exhibitors by putting on the liveliest show, all displays will bi the acrion-rype wherever possible. Some exhibitors even plan to use the stage and grandstands at the show to best display what they have to sell.
The B a.m. kickoff breakfast at the
Olympic, the headquarters hotel, starts activities on Friday with an inspirational speech by Harry E. Olson, Jr. A panel dis. cussion between college students and three young men in the lumber industry will discuss their future opportunities.
The Grand Opening of the Exhibits, complete with buffet luncheon and music is at noon. The women's champagne tea and style show begins at 2:30 p.m. at the Washington Plaza Tower. That night, at 6:30, the Western Roundup Mixer blasts off the traditional get.together of old and new friends with baron-of-beef sandwichettes, music and drinks.
Saturday begins with the continental breakfast at the exhibition hall at 8:30. The displays will stay open until 12:45 that day. fu always a shuttle bus service will be operating between the hotel and the display hall.
The All-Industry Luncheon that duy will hear Dean D. Miller, noted lecturer on physical fitness. A three women panel report and evaluation of stores, personnel, products and services will follow. Pop-
ular Len Width will be the moderator for what promises to be an outstanding feature of the entire convention.
The giant dinner climaxing the convention begins at 7:00 p.m.o being preceded by the social hour.
The I[estern Exposition, the all-industry building materials show of the Pacific Northwest, is again expected to draw huge crowds. Lumber and building material dealers and distributors from Washington, Oregon, Idaho and Alaska will be the major industry attendance.
Total individual participation in the Exposition is expected to be between 2,000 and 3.000.
Seven purring kittens were inducted into the inner sanctum of membership in Black Bart Hoo-Hoo Club recently.
Officers for the current term are Ole Johnston, president, Don Michaelson, vp.o and Cordes Langley, sec.-treasurer.
New members are Wayne L. Knauf, Vern Goodman, and Joe Wheelern Crawford Lumber Co.; Jack Powell, Molalla Lumber Co.; Joe Gilley, Gilley Transportation; Leslie Stenson and Anton Engel. Rex Vowell of Crawford was reinstated and Maynard Stubberfield, Lawrence Warehouse Co., traasferred from the Humboldt club.
James E. Norton has resigned his post as exec vp. of the Lumber Merchants Association of Northern Califor' nia, it has been announced by LMA president Duane Bennett. Norton has not announced his future plans nor has the association announced his replacement.
ITH THE holiday season past once more and activity al' Yv ready building up in another new year, itos an excellent time to pause for a few minutes and reflect where we are headed and just how we intend to get there.
Most economists and industry leaders continue to say it will be a tough first quarter as far as availability of mortgage money' which is certain to have a profound efiect on housing starts. Some industry leaders go so far as to say this situation will not bottom out for some 18 months!
Regardless of whether the predictions hold, I believe that the housing industry is on the threshold of some most important changes. 'We don't have to look very far to see some oI the largest builders in the country becoming subsidiaries oI major U.S. corporations. And at the same time, more and more emphasis is being placed on modular construction, in-plant production, new building systems, etc.
With all these changes confronting us as retail building materials dealers, it behooves us to study the situation very carefully and attempt to identify trends which will afiect our business. We can't sit back and ignore what will be happening to our industry or it simply will pass us by. in a hurry.
On February 15, at Asilom&r near Pacific Grove, the Lumber Merchants Association will hold its annual Top Management Seminar. This meeting will delve into the money situation in depth and will afford dealers an excellent opportunity to learn firsthand just what is happening. I encourage you to attend this conference whether )tou are an LMA member or not, and whether you are from northern California or elsewhere in the West. You'll find nrcre details on this Top Management Seminar elsewhere in this issue of Tns Mnncxlwr. Plan now to be with usyou'll be glad you did.
to more qnd more Coliforniq deolers ond disfributors. For yeor oround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.
Old Growth'Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon
Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon
Hemlock Dimen:ion from Westport Lumber Co., Westport, Oregon
Fast, regular ocean shipments by barge lrom Southern Oregon and the Columbia River direct to Southern California.
Now, over 5,000,000 feet of dimension lumber and studs monthly. manufactured especially for Southern California construction needs.
Art Neth would appreciate an opportunlty to tell you how you and your customers wlll benefit from using dependable D & R dimenslon and studs. You can reach him by calling 872-1N or 783-0544.
Sila 1875
David Grojean is the new gen. mgr. and Glenn A. Ilart the new sales mgr. of Oregon Pacific's Portland-based warehouse div. Grojean succeeds Dean Trumbo who remains an O-P director.
Bob Henkel has been promoted to mgr. of Mr. Plywood Store, Portland, Bob Kordisch, store president has .announced, He replaces Robert Engler who moves to Bellevue, Wash.
Robert S. Everitt, president of Everitt Lumber Co.. was chosen "Boss of the Year" by the local Ft. Collins, Colo., chapter of the American Business Women's Assn.
Jim Johnson has moved from Diamond-National's Coeur d'Alene, Idaho, plant to their Chico, Calif., plant to become sales mgr.
Leo and Marc Seidner of Summit Lumber Co., Long Beach, have returned from an African business trip to their Liberian facility.
Bill Acker, Payette Lakes Lumber Co., Cascade, Idaho, had a recent attempted break-in; apparently nothing was taken.
M. D. Knorr, Seattle, Wash., has oe'en named to Armstrong Corkts advisory commitf,ee.
Les Passmore, who owned and operated Central Valley Box and Lumber, is now retired in Baker, Ore. Son Fred Passmore is a partner in Forest Products Marketing in Oroville, Calif.
Jim Sharp, Washington, D.C. counsel of the Imported Hardwood Products Assn., and his family spent New Years at the Rose Bowl game in Pasadena.
Al Kerper, Paul Bunyan Lumber Co., Anderson, Calif., thanksgiving'd with his daughter and three grandchildren.
Charlie Mclaughlin has been promoted from the yard to the office staff at Stahl Lumber Co., Los Angeles. IIarriet Grant has also joined the office staff.
Vince Cunningham is finishing a successful first six months in softwood sales for AFPC's Tarter, Webster & Johnson div., Cerritos, Calif.
Conley R. Grimme is Kaiser Cement and Gypsum's new director of Purchases, Ron Hohnsbeen' vp' and corP. controller, made the announcement.
Raymond C. Reeder was recently saluted by his local paper for the contributions his El Centro Lumber Co. have made to the small U.S. -Mexican border to*'n.
Dennis Nelson, Summit Lumber Co.,. Sacramento, Calif., has returned from 10 days at the home ofrce in Long Beach.
Carl K. Edwards, Armstrong Cork's floor div. man in Denver won his firm's outstanding market reP award for last year.
Steve Paquette, Jamb Dandy Lumber Co., Whittier, Calif., has been promoted to plant foreman.
Wayne Gardner, Lumber Assn. of Southern Calif. exec. vp., flYs to Atlanta the 28th of this mo. for an American Lumber: Standards Committee meeting.
Frank Billings has moved his Billings Pacific Inc. out of the big citY to Box J, Sonoma, Calif.
Ray Yan fde, mgr. of the mobile housing lumber sales div. at Reliable Lumber, Rosemead, Calif., since last Aug., sees a big future for this mushrooming area of the business.
Pat Richmond, El Sereno Lumber Co., Los Angeles, pushed advice to d-i-y customers along with sales during the holidays, got good results, too.
Gregg Miles, mgr. of the Ft. Bragg Lumber Co. in the No. Calif coast town of the same name, had a successful 4th anniversary sale during the holidays.
George T. Johnson is the neiw mgr. of personnel for Boise Cascade's timber and bldg. mtls. group.
George O. Pope is NFPA's new building code district mgr. for the southwestern United States.
Larry Owen, Simeone-Williams Lumber, and his wife vacationed recently in Spain.
Jim Duart and Seth Potter, AFPC's Tarter, Webster & Johnson div., business tripped around Washington and Oregon in late fall. Jim is based in Fresno, Calif., Seth in Cerritos.
LeRoy Stanton, Sr., celebrated his 80th birthday with friends and family, including Lloyd Webb, an ex-Stantonite now with Lane Lumber, Los Angeles, and Tom llaverfield, now retired. Stanton also celebrated with a Caribbean cruise.
Pete Diggs of Stahl Lumber, Los Angeles, has been put in charge of a new firm, Western Mill and Lumber Co.
Don Samuelson, Governor of Idaho, says that annual loss of timber to insects and disease, would furnish enough lumber to build ZYz milhon low cost homes a year.
Gordon Litster has joined Weslock Co., replacing Ifarry Korse, who has left the company.
Juanita Durham, wife of Leon Durham, Treated Pole Builders, Inc., recently ' took part in a big Ontario, Calif., horse show.
Frl More and Nick Ello are both back after making separate trips to many parts of the U.S. for Formica.
Bill Grieve, BMD president, picked up $500 in Masonite stock for his Stockton firm after they won a Masonite wholesaler competition.
George Ilaythorn is now part-time inspector for the National Hardwood Lumber Assn. for the San Francisco district.
Dave Cutler, The Merchant Magazine's editor, and his wife Marti, got away after Christmas for a month's tround South America tour.
John H. Boeche is the new secretary of Kaiser Cement & Gypsum Corp. He succeeds William Marks, who continues as a vp. and director.
Bob Reed, Neiman-Reed Lumber City, says they have had good business at their new Thousand Oaks store.
\Mally Swanson, Boand-Daly Lumber Co., Downey, Calif., recently gave away his daughter Patti in marriage to Chris Santrizo.
Gordon Frost, San Diego, has begun a 3 year term as director with the National Hardwood Lumber Assn. as J. W. Sullivarl also San Diego, is retiring as a director.
Bill Wright has joined the inside sales gtaff of Rain Jet Sprinkler, Burbank, Calif.
Sherri Lang is now on the ofrce and sales staff of Donner Mfg. Co., San Fernando, Calif.
Bill Hanen, Al Peirce Lumber Co., manager, is back at his Long Beach, Calif., desk after a .San Diego business trip.
Bill Howe and Robin MacKay, trotlatch Forest Products, Compton, Calif., have both made recent trips to the Pacific Northwest.
Eric Gregg is the new Sacramento, Calif., tenitory mgr. for Certain-teed.
Dale E. Ogle has been named vp. and asst. to Monford .4,. Orlofi, Evans Products chairman of the board.
David Ai, City Mill Co., left his Honolulu for a recent trip to the mainland.
Gene Burnett, Pacific Madison Lumber Co., has finished a sucqessful season racing his quarter horses at Los Alamitos.
Bill Dugal, Beam Industries, Industry, Calif., made a recent sales safari to Salt Lake City.
Frank Ruggieri, San Antonio Rigid Pole Construction Co. spent the holidays at their Williams facility in northern Calif.
tf\HE association's two year building mar terials merchandising and management course which commenced with the fall term at Phoenix College now has eight students enrolled. This, of course, does not meet our goal. It happened because we were unable to advertise the course to high school graduates entering college as fully as we wanted due to late approval of the course. The spring and fall semesters should show a marked increase in enrollment since we are fully acquainting high school counselors and industrial arts instructors with the course.
Included in the curriculum is the building materials course. It will be offered as a night class commencing in the spring semester starting Feb. 3 and running for 16 sessions every Tuesday through May 26. The course carries a 3 hour credit toward graduation at a cost of $17.00 enrollment. Each session runs from 7-9:30 p.m.
0rientation
Plywood
Lumber
Trusses
Redwood lumber
Mouldings
Paneling-accessories
Glue laminated beams
Hardboard
Paint & stains
Roofing
Nails-fasteners
Insulation
Gypsum products
Builders soon will be able to obtain immediate delivery of glued laminated tim. ber bearns from local buildig material outlets, announces Leroy C. McCormick of Simpson Timber Co.
2 Hours
2 Hours
2 Hours
Marketed under the name "Stock-Lam," the beams are manufactured bv Timber Structures, Inc. at their Portland, O."gott plant in section sizes ranging from !Yq" * e' to 5"x 18". Exterior type glues are used in laminating the beams so that ,they are suitable for either interior or exterior applications. All beams are of architectural appearance grade and are individually wrapped in water-resistant paper for protection in transit and storage. Beams reached the material distributor outlets in 60-foot lengths.
2 Hours
2 Hours
Doors-windows-special millwork 2 Hours
Ceiling tile I Hour
Hardwood lumber & plywood I Hour
The course is designed to give thestudent a thorough knowledge of products ofiered in the oourse, how best to sell them and install them.
We expect many employees now in tlle industry to take advantage of the course since it is an evening hour and will not interfere with their daytime employment.
Money ond the lumber Industry
DEAL ESTATE and finance and their l\ vital relationship to the lumber indus, try formed the topics of a recent meeting of San Francisco Hoo Hoo CIub f9. Pre sided over by President Ted Little, tho gathering took place at the posh lforld Trade CIub in tJre landmark Ferry Building. ,Chairman Peter Murphy, manager of lumber sales for American Forest Products Corp., introduced the principal speaker, Jack C. Tjeerdsme, assistant to the exec. vp. of the Crocker-Citizens National Bank
And to help ensure that prosperity in a season when the normal winter construc' tion slump has been accentuated by lack of mortgage money and hiCh interest rates, smart dealers have been aggressively promoting sales in the product replacement and home improvement mar' kets.
These dealers have been re-appraising their markets and learning many things: the number of homes in the area. the number of potential customers for home improvement or remodeling materials and accessories. They have developed great ingenuity for exposing customer's latent interests and desires for basement or attic improvements, for expanding storage facilities, for painting, paneling, puttering.
Long accustomed to ofiering their customers helpful suggestions and directions,
these dealers are expanding their promo' tional efiorts to interest these customersby mail, by radio, TVo newspaper, and by personal contacts. Of necessity, the promotions are seasonal in nature, with "winterizing" the home having been the theme of recent fall months advertising. Interior improvements, remodeling and redecorating are the logical promotional avenue for the cold months. Many dealers have seen the wisdom and are learning the profitability of expanding their product lines to encompass home furnishings and accessories. These dealers are not without purpose and direction as they bridge the interval before the arrival of the forecast building O:o*.
Our congratulations and best wishes to Gary Harding, Home Lumber Co., Whitefish, and his bride, Erin. Back on the job after a European honeymoon, Gary says his feet are on the ground, as are those of his wife, a former stewardess for United Airlines.
Under the presidency of Ken Tinkler, Stahl Lumber Co., the Los Angeles Hardwood Lumberman's Club has been formed, to "help promote the use of hardwood," Tinkler noted, addingn "this is a club of managerial and executive personnel and should not be considered an association."
Other officers are Bob King, vp., Jerry Lapin, treasurer, both of Mercury Hard-
and Bob Sherrat, secretary. The club has 20 members.
Wha a remorlrable collection ol ca.reers a,re contained in the list ol initiates at this Hoo-IIoo meeting heLd, nearly a half-century ago. Our thnnks to C. C. Stibich ol the Lamon Lumber Co., one ol the kittens present th,at night, lor seniling us this story, which first appeareil shortly atter the eaent in the old, Ameriran Lwnbe.rrnan Magazine.--Edinr.
The first concatenation of Hoo-Hoo held in the San Francisco Bav District this year was gotten up by M. L. Euphrat, the new Vicegerent, with the idea of entertaining the visitors to the conventions of the American Wood Preservers Association and the National Association of Railroad Tie Producers. There was a gettogether dinner at the San Francisco Commercial Club at 6:30 p.m., attended by a large number of locaf and visiting FiooHoo.
The officers for the concatenation were: vice-gerent, M. L. Euphratl senior HooHoo, R. C. Parker; junior Hoo-Hoo, R. A. Hiscox (acting for F. J. O'Conner) ; Bojum, Charles R. Rose; Jabberwock, Hewitt Davenport; Gurdon, Walter P. Madill; Arcanopener, W. H. Woods; Custocatian, O. H. Johnson; Scrivenoter. J. Walter Kelly.
The following were initiated: Harry Benjamin Gamerston, of J. R. Hanify Co.; Donald R. Phillips, J. R. Hanify Co.; William David Dunning, Little River Redwood Co.; Henry F. Faull, Hammond Lumber Co.; Edward John King, with J. M. Huddart; Henry Martin Hink, Dolbeer & Carson Lumber Co.; Garry Eaton Bennett, Hill & Morton; John Lawrence ConIon, Charles Nelson Co.; John Augustus Nelson, Sudden & Christenson; Allan Lloyd Moses, E. A. Howard & Co.
M. A. Richley, Charles R. McCormick & Co.; William Amasa Huddard, with J. M. Huddart; Fred W. Brose, Charles R. McCormick & Co.; Waldemar Harold Hamm, MacDonald & Harrington; Alfred Robert McCullough, McCullough Lumber Co.; Elmer Francis Sprague, J. R. Hanify Co.; Frank Bartlett Macomber, Macomber Savidge Lumber Co.; Chauncey Clinton Stibich, with Frederic S. Palmer.
Edward Lee Blatter, Teicheira Lumber Co., Vallejo; William Wade Morrison, Pittsburgh & Shawmut Railroad Co., Kittanning, Pa.; Edward Colombo, ColomboFuller Lumber Co., Santa Rosa; Enoch William Holmberg, Coos B"y Lumber Co.; Oakland; Axel Rantala Holmberg, Coos Bay Lumber Co., Oakland; Charles John Roberts, Coast Case Goods Co., Berkeley; Ensley Wilburn Peery, Hartman & Peery, Boulder Creek; Smith Davis Hicks, The Rodd Co., Pittsburgh, Pa.
In the age ol ApoIIns, LEM moilules, apogees anil perigees, wood continues to be oital to manhinil. This article, by the National-Ameri'can Wh,olesale Assn., d,eals with one ol the more exotic uses that wooil is being put to today. The story is a simple one: scientist has problem; scientist calls NAWLA wholesaler; uholesale'r checks witlt, Forest Produ,cts Laboratory th,en suggests the use ol uood'; scizntist uses uood; problem solued.
Mike McKay of the metalurgy department, Case Institute of Technology, Cleveland, Ohio, is working towards his Ph.D.
thesis in the behavior of metals near absolute zero (outer space environment). Part of his work was the rupturing of metal specimens in a bath of liquid nitrogen. His problem developed in finding a container that would hold liquid nitrogen and, at the same time, withstand the stock caused by the rupture of the test specimens.
Many metals were tried. (Metals conducted heat too readily; plastic turned brittle.) Teflon was finally tried. He machined a receptacle out of a solid block of this substance at great cost, only to have it fracture the first time he tried to use it.
In frustration, he contacted Dave Rush of the Hilton & Rush div.. Webb Lumber Co., Inc., in Cleveland, and inquired as to the behavior of wood at extremely low temperatures.
Rush, a longtime wholesaler of wood products and an engineer himself, in turn, queried the Forest Products Laboratory. He was advised that it might work, al. though there was no data available at such temperatures. Dry wood gains strengt} and improves as an insulator as temperature is lowered.
Subsequently, the Rush firm provided the metalurgist with several blocks of clear heart redwood 6x6's. McKay machined the first block very quickly and easily and has been using the redwood as a container for the nitrogen ever since. He reports that a lotof noise (snap, crackle and popping) is generated when the nitrogen is poured into the wood, but it works every time.
Whether used as a commodity or for an exotic use, wood can many times be utilized in place of newer, inorganic products. Knowledge of the capabilities of rvood can usually be gained by inquiry to a NAWLA wholesaler.
A picture o{ the {orest industry sharply varying from the image held by many urban Americans was sketched before the recent 60th Western Forestry Conference in Spokane.
Rather than "spoilers" or even 'oplunderers," the industry in modern times should be knows as oogrowers" and even "conservers," declared E. J. Hodges, president of the American Forest Institute.
"All the public seems to know about us is that we 'leave holes in the sky and barren earth below'," Hodges said. "The fact of regrowth has not been offered to the public mind in terms they care about or even notice."
The mineral industries extract, but the forest industry replaces, he said, adding that it replaces not only with a better crop of trees but with better wildlife habitat.
"Steel mills and chemical industries stain the water they use, but our forests protcct the watershed and regenerate pure, clean streams," noted Hodges. "Billboard industries create ugliness, the forest industry crt'ates beauty.
Koppers Company. Inc., has been named by Utah Power & Light as a supplier of laminaled wood crossarms and crossbraces for a 368-mile long, 345-kv transmission line. More than 2600 all-wood towers are involved.
The Koppers order, in excess of $2.5 million, is believed to be the largest ever grantcrl for all-wood structurcs by an electric power firm Burnett Bartley, vp. and gen. mgr. of the Koppers forest products div.. announced.
The line will extend from Salt Lake City to the Four Corners al'ea n('ar Farnrington, New Mexico. Total cost o{ the line will be aboul $26.5 rnilliorr.
Flexibility of space and easy accegs to stored items are achieved by the Long-Bell pantry, by the Long-Bell Div., International Paper Co.
The pantry is a kitchen cabinet, 84" high a,nd 24" wide.
The pantry is divided into two main sections. The lower section has 15 shelves. The upper section, for larger items, has
uct is available in custom lengths, in prepainted sheets or in plain galvanized. Four standard colors are available: white, bl'ue, green and tan, with a white wash coat on the reverse side.
The %" depth Hi-Cor II rib sheets are 2Ity'e," wide with a covering width of 24". Standard g'auges ate 26 and.29. The 26gauge sheet is available in cqlors and galvanized; the 29 gauge sheet is available in white and plain galvanized. Special colors are available ori special order, quantity permitting.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Lite-Beam, a synthetic exposed wood ceiling beam of polyurethane, is introduced by the Lite-Beam Division of Urethane Fabricators, Inc. Lite-Beam carri,es high fir€ retardant qualities and is approved by ASTM, No. 1692-59-T.
Hand-hewn, and pre-cut with a 2t' x2" underside center channel, Lite-Beam is available in Old English dark walnut, Colonial medium mahogany and Federal light oak.
A 4" x6" 16' Lite-Beam weighs 8 lbs.
Installation time of joist hangers may be cut by as much as one-third with "Speed Prong" joist hangers developed by Simpson Co.
Simpson's .'LUP' series joist hangers feature speed prongs for quick attachment of the hanger to both joist and beam. A single blow from a hamrner positions the hanger
Fun to fill one shelf. The lower storage area consists of five heaw-duty steel shelves that revolve independently, plus 10 individually adjusted steel shelves, each Ila' wide by 3ft" deep, on the inside of the door.
The rotating shelves are self-positioning, rwinging back to their original position automatically. Spacing between the shelves is adjustable.
IVRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.
Molenco developed a steel building sheet (a %" depth ribbed configuration) and will market the new product under the trade name IIi-Cor II.
The ribbed panel tests stronger than the 76" depth corrugated sheet (Hi-Cor) also manufactured by the company.
The rib contour of the new material lends the appearence of a rib panel sheet to a etrong industrial comrgated sheet. The prod-
Finished and ready to install, Lite-Beam can be applied to any even ceiling surface through the use of mastic or by tacking it to 2" x2" ceiling strips.
Lite-Beam is available in 4" x 6" in 8, 10, 12, L4, tB and 18' lengths, snd, 2" x 6" in 8, 10, and 12' lengths.
A.2" x6" Lite-Beam length retails for approximately $1.69 a foot A 4" x6' length, for approximately $1.69 a foot. Lite-Stic mastic lists at $1.39 for an 11-ounce tube. Matching touch-up, in 4-ounce jars, with brush applicator, lists for $.99.
WBITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Speed prong joist hangers for nailing. Prongs into the joist eliminate the need for joist nailing.
Ttre three sizes of 'LUP' hangers are made for light construction, accommodating joists from 2x4 through 2x16.
Simpson's precision formed .'LUP" Speed Prong joist hangers are manufactured from 18 ga. galvanized steel. Nailing is with n 16 (16d x 2%") nails.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
A line of prefinished mouldings which can be installed after paneling is in place is announced by Gossen Corp.
"Trimberlinet' mouldings are extruded from B. F. Goodrich Chemical Co. Geon vinyl.
The mouldings are designed so nails countersink on impact and the nail hole is selfsealing.
Trimberline is available in eight woodgrain finishes to blend with standard panels. Shapes offered include outside corner, inside corner and cove, cap moulding, batten strip, stop, base and casing.
WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadenq Calif.91101.
Forest Fiber Products Co. released a sample displayer containing an assortment of himed Forest TPril (tempered and primed) sidings. Several different styles are shown in a wall - hanging plastic - pocket viewer which allows samples to be seen and also
removed for close inspection; or the samples are assembled accordion fashion on heavy-duty straps without the plastic.
Smooth hardboard siding and forest TPtex siding are both produced in lap siding and panel siding. Lap siding sizes are 12" and,91k" wide by 16' long. Panel siding is 4' wide by 16' long, and is manufactured with a choice of "IJt' or "V" gaooves, or plain (ungrooved) panels. Both types are nominally 7/16" thick.
lilRITE: The Merchant Magazine, S?3 So. Lake Ave., Pasadena, Calif. 91101,
The Aerosmith clamp nail driver is a light weight tool for driving all sizes of clamp nails. The 2 lb., 5' tool enables the operator to get into most tight corners.
The clamp nailer has no finger actuated trigger, cannot be fired unless placed against
selfers. The line, called the Weekender, is made up of a plaster trowel, cement edger, groover, cement trowel and notched trowel.
The $3.50 plaster trowel has a, L0lz', x 4Yz' set-resistant broken-in blade. The edger sells for $1.10. The 3" x 6" blade is
stallation. Each panel clips into panel below, holding itself in place while applicator is nailing. Cedar crest siding may be installed with or without 96" backerboard. Backer is simply dropped behind siding after panel is hooked in place.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
"Strapnail" pipe and conduit fastener eliminates nails and mashed thumbnails.
Compact, air driven nailer
the workpiece. The air consumed driving 60 or more clamp nails per minute is approximately 4 CFM operating at 80 P.S.I. Operating pressures are from 50 to 120 P.S.I., depending upon the length of clamp nail being driven.
\MRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
The Bostitch model B8R stapler includes a staple remover, which doubles as a letter opener, and a detachable base for conversion to a stapling plier or taeker.
Every Bostitch model 88 stapler drives 88 spring crown staples. Staple design keeps staple legs under tension when driven so compact size stapler offers penetrating power comparable to many full size standard staples.
The model B8R stapler is available in black, beige, green and gray decorator colors. Suggested list is $3.75.
WRITE: The Merchant Mag*zine,573 So. Lake Ave., Pasadena, Calif. 91101.
Goldblatt Tool Co. has introduced a new line of trowel tools specifically designed to meet the needs of weekend do-it-your-
turned up on both ends. Like the edger, the 3" x 6" g?oover has both ends turaed up. It cuts a sharp |!"-deep groove oa Y+" radius. The cement trowel has a t4" x 4" tempered steel blade that comes broken-in, and will not take a set. For 93.50 it gives the do-it-yourselfer professional results. The blade is secured to its mounting with stainless steel power pins. The handle is light-weight natural wood.
A $3.75 notched trowel is for mastic and floor covering work. Both sides of the 10%" x 4+6" carbon steel blade are notched %" centers.
\MRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
For further informqlion on oll New Products qnd New Lileroture, wrile The Merchont Mogozine, 573 So. Loke Ave., Posodeno, Colif.9ll0l. Pleqse menlion issue dote qnd poge number so we con process your reguest foster!
Certain-teed Products Corp., plastics div., announces cedar crest wood grain solid vinyl siding. Available in colonial white,
Avoid mashed thumbs
too. The one-piece galvanized steel unit has integral curved nails at each end. Preformed, the strap fits over \5" pipe, conduit or BX shielded cable.. Place Strapnail across the pipe or conduit, then hammer in the integral nails.
\MRITE: The Merchant Magazine, 673 So. Lake Ave., Pasadena, Calif. 91101.
A roof deck sheet with %" rib configuration requiring less aggregate fill has been developed by Moncrief-Lenoir Mfg. Co.
The configuration and the high tensile strength of the new roof decking, which
Certain-teed siding green and grey colors, cedar crest graining reduceg the problems of gloss, sheen and die marks found in many other sidings. The flared hook is designed for faster in-
will be marketed under the trade name Hi-Cor II, provides greater strength and load bearing capacity.
The decking will span gteater distances than ordinary materials. It is available in 26 and 29 gauge high tensile galvanized steel or in cold rolled steel.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Two joint details available with Simpson Pyrotect ceiling tile provide flexi-
bility in the design of ceiling systems. The square edge joints along with Pyrotect nondirectional fissured pattern, provide a monolitltic ceiling appearance.
This non-directional fissured pattern is also available in recessed edge lay-in panels and standard lay-in panels. Pyrotect products are manufactured from cellulose fibers with fireproof chemicals and have washable, polyvinyl acetate flnishes.
rffRfTE: The Merchant Magzrzrne, S?3 So. Lake Ave,, Pasadena, Calif. 91101.
Rockwell Manufacturing Co.'s triangle drill package is a new point-of-purchase display for portable power tools.
Three Rockwell green line drills are pack-
aged in red and white tri-corner cartons, which can be used to build floor and shelf displays. A free kit, consistingi of a gumback label, price card and wire card holder converts the carton to a drill display unit.
Tools shipped in the new packages are the model 70 la" drill, model 73 %" drill, and model 74 Ve" variable-speed drill.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101,
The American Novawood Cogp. uses a nuclear-energy process to solidify liquid plastic that has been impregnated into red oak and other species of wood. Color dyes can be mixed with the liquid plastic before it is impregnated. As a result, scuffs, scratches and burns can be sanded away.
2491 Mission St. San Marino, Calif. 91108 (213) 682-3s33799-1147
M. W. Crook, O. D. Burger, D. S. Gilchrisr
901 Fourth St., Arcata, Calif. (7071 82:2-281
W. J. lvey
A light buffing is required as maintenance. for "Gammaspar" parquet floors. The nuelear-energy treatment highlights and intensifies natural grain patterns of the wood.
WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.
Style plus endurance is found in the Colonial mailbox collection by Leigh Products. Horizontal and vertical models are formed from Cyclolac@ ABS Thermoplastic, the same material used for football helmets and luggage. As a result, the new boxes are rust and shatter proof, won't chip, peel or fade.
The colonial boxes are flat black and white, decorated with a bronze finished
A United staff of veteran lumbermen experienced in handling the requirements of the retail dealer
United in their effort to provide prompt, efficient service on wholesale orders from our
United inventory of prime softvyes6 lumbel maintained with the retail dealer's needs in mind.
eagle. Nameplates may be added. All popularly priced.
WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.
For further informqtion on oll New Producls ond New Literoture, write The Merchonl Mogazine, 573 So. Loke Ave., Posodeno, Colif.9ll0l. Pleose mention issue dole ond poge number so we con process your request foster!
The "Ze:e" porta wall can be installed in seconds by placing one portable wall alongside another.
WRITE: The Merchant Magazine,673 So. Lake Ave., Pasadena, Calif. 91101.
A single flat plate 47/s" squere, "quich- form" is a steel bracket thab can be shaped with a hammer to reinforce most wood joints. Four slots cut into the plate create flaps that can be bent independently of ebch other.
thick x 6" high x 12" long) makes estimating easy.
A sealer applied with a pressure gun between courses can provide greater protection from air and moisture penetration. With large mortar joints eliminated, Wedge Block walls permit flexibility of design.
In furring a 'Wedge Block wall, nails driven easily by hand into the joints between blocks follow the V-groove eontours.
WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
Self-selling display cartons for Hy-Ko rural wrought iron mail box posts, packaging for these often difficult-to-merchandise items, are announced by Hy-Ko Products Co.
Printed in eye-catching colors, each display carton contains one complete mail box post set including all mounting hardware. Carton size is only 3" by 4" by 31" in length. Model numbers and style are located on the end flap for ready identification by the clerk or customer.
SltPS0ll IlilBER C0.'S redwood Sierra Decking was selected as the building material for the exposed beam ceilings at Mammoth Mountain Estates. Redwood Sie'ra Decking furthers the atmosphere of Alpine living, while still providing modern comfort and convenrence. WRIIE: The Merchant Magazine, 573 So. Lake Ave.. Pasadena. Calif. 91101.
The "Zee" porta wall is a temporary room divider for anywhere a temporary partition might be desired. When not in use, "Zee" porta walls nest and tse 1a/2" of floor space.
To assemble the "Zee" porta wall, insert a piece of plywood between the 2 slotted uprights, creating a mobile porta wall, No brackets or clamps are needed for assembly.
Nails can be driven on either side of any of the plate's nine segments. Uses include shelf brace; table or work bench leg bracket; concrete form brace; fastening stud to plate, header to joist, or stud to plate to joist; and forming an angle saddle.
\MRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
Negotiations have been completed on the first Wedge Block franchise to be sold by the young firm.
Wedge Block offers savings to the consumer because blocks require no mixing or carrying of mortar; joint striking and cleanup is eliminated. These factors rnake it possible to lay a Wedge Block fast.
ASTM C-90 test results indicate that Wedge Blocks are twice as strong as ordinary concrete blocks. The blocks' size (8"
Hy-Ko rural mail box posts, made of 16gaage I1y'2" diameter carbon steel tubing, are designed in two 30" sections and swedged. All ornamental metal is of solid construction. All parts are finished with a baked satin-smooth black enamel surface. Individual weights vary from 5-? lbs. per package depending upon style.
WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
Armstrong Cork Co. introduced a line of 3/32" gauge Excelon vinyl - asbestos tiles, known as "The Craftlon Collection."
The series offers 37 patterns ranging from basic brick and stone designs to reproductions of Old English clay tiles and colorful hand-decorated tiles from Holland. Designs comparable to Craftlon have previously been available only in homogeneous vinyl and heavy-gauge vinyl-asbestos tiles. The Craftlon line sells at a price within reach of practically every homeowner and builder.
\MRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 911O1.
(Continued, lrom Page 12) manufacturer, "we want to furnish components, parts, panels and operate our distribution yards."
Next morning, a team of commodity brokers tried to explain further about lumber futures and the hows and whvs of trading in them. He said the trading had been well accepted by lumbermen and that in 12 months there probably would be only one, not two plywood exchanges, as now.
Seymour Kroll, a Chicago economist and expert on residential construction research, forecast during his speech that the 70s would be a time of ehange and that
businessmen must not fear nor fight it, but learn to capitalize on it. The key is good people and better use of your money, Kroll avered.
While foreseeing the end of the low volume retailer. he was most emphatic that a local independant-good and sharp "can raise hell with any chain operation." Most mass-merchandisers have built-in disadvantages; know how to do your thing be a pro, Seymour stressed.
He saw dealers moving in the direction of being manufacturers, as would stocking distributors. Strongly lumber-oriented yards will have to think hard as to what their market is becoming. It is not what you call yourself, he said, it is what func-
tion you do that will decide if your business will survive.
Following the big luncheon honoring past president George Clough and introducing new president Bob Sievers, a sur-] prisingly large group resisted the local Palm Springs golf course to hear an ex-
cellent panel of four retailers give their views of the market.
Hal Hamilton of United Lumber, said "our industry has too often turned its back on change. We neod young people to bring new thinking." Profit improvement is the first order of business for any business, Hamilton said.
Ward & Harrington's Bill Bellmore frankly observed that they pirate good
people from other consumer areas, then train them in their operation by pairing old and new employees. The specific typt: of training depends mostly on your kind of operation, Bellmore said.
The big {lap within the industry about Regulation Z wasn't matched on the customer side. he said. The customer isn't interested in the financing charges" only the monthly payment. New products and merchandising ideas are best garnered from trade journals, competitors and by experiments, Bellmore has concluded.
King McKee, Forest Lumber Co. and a {ormer LASC president, {oresaw fewer and larger mills controlling and stabilizing the market; a general trend where
conglomcrates would scek control lrom log to consumer. He added that rnany retailers and wholesalers would leave the business if they had an accurate idea of their return on investment.
Local dealer Frank Purcell told of the special problems his two firms faced in operating in the desert with its t'xtremes of temperature.
Following a free night for the members and their wives, many showed n('xt morn' ing on the courts and the links. A Saturday afternoon cocktail party back at the Hotel El X'Iirador, {ramed the presentation o{ gol{ and tennis awards and ended the successful 19th annual version of this important industry event.
On timbers: sizes up to 30" x 30"
Lengths to 100'
DOUGLAS FlR . HEMLOCK
All standard yard items
SOUTHWEST DISTRICT MANAGER
Chuck Ctay P.O. Box 84, Inglewood, Calif. (213) 678-6563
EUGENE HEADQUARTERS
\V. B. "Bill" Johnson
D. P. "Swede" Johnson
Paul Gaboury of Golden Gate Lumber Co., Berkeley, Calif., who has had success in using boric acid for cockroach con' trol, an important problem in the growing field of public housing, received the following letter, reprinted in part below, from Walter Ebeling, professor of Entomology, University of Calif. T)he Read'er's Digest, recognizing the seriousness of cockroach control, plans a major article on it which will appear this spring. Professor Ebeling's letter follows.-Editor.
An aspect of this problem is what we call "insect proofing" or "built-in pest
control" at the time of construction. We started this process about 6 years ago and I'll give you an idea of how it works by citing a current example. In August, I spent two days with a pest control operator in Chicago, Wm. Ballantyne. He contracted an o'insect proofing" job for a federally financed l7-story apartment building for $100 per story. He drills a onehalf inch hole between every two studs, where the baseboard is later to be attached. Using a water-type fire extinguisher pressurized to I00 p.s.i., he blows a cloud of boric acid dust into every inter-stud void. He also blows boric acid into the common void between the
If it isn't, wouldn't you like to have your own copy of The Merchant delivered to your home or omce each month?
Don't nr.iss a single aaluable issue!
Edited FOR Westerners BY Westerners, the Merchant is your only knowledgeable source for:
kitchens of adjoining apartments. Here there are usually open spaces around utility pipes, etc., where the dust can be blown into the void without drilling. He also blows dust under the bathtub, usually through apertures that can be found before the finishing work is done. Wien the refrigerators and stoves are installed, he will blow boric acid under them also. Where these appliances are built in at the time of construction, you can treat them at that time and don't have to return.
K/D Cedor
Merv Kjer, the president ofK/D Cedar Co., Hayward, Calif., announced the appointmgnt of Ward Dobbins to his sales staff.
Dobbins was formerly general manager of Worldwide Wood Products. Inc.
William Gunnell is the new vp. and gen. mgr. of United Wholesale Lumber Co., according to United's president D.H. Steinmetz. He replaces Maynard Halladay who has resigned as an officer and director. Paul Shows is the vp. and sales mgr. and J. A. Newland the treasurer and office mgr. of the Montebello, Calif., firm.
The latest in NEW PRODUCT NES/S for the
Glip and mail today to:
MERCH,A,NT 573 South Lake Avenue Pasadena, Calif. 91101
YES-l'd like to hove my own copy of The Merchont eoch month. Pleose enter my subscription for:
tl 2 rca6 $7 f 3 yea6 $l
The widely-known celebrity concat of the Shasta-Cascade Hoo-Hoo Clu,b will be held Jan. 16, at the Riverview Country Club in Redding, Calif.
Among attending notables will be Snark of the Universe Wade Cory, from New Jersey. Jurisdiction directors Jack Cheshire of New Mexico and Len Putnam of Oregon will attend as will international vp. Larry Owen.
A large group of kittens stands by trembling, awaiting the concat. Several House of Ancients members have promised to lend their presence.
A new Georgia-Pacific Corp. building materials distribution center, over 50 per cent larger than the previous facility, has opened in Riverside, Calif.
The new warehouse, display and office complex totals 67,700 sq. ft.
Center manager John J. Muckey reports they will serve building products retailers in southwestern Calif., Las Vegas, Nev., and Yuma, Ariz.
For the fifteenth year, the Sun Lumber Co. of San Pedro, Calif., has held its annual late fall golf tournament for employees and cuests.
Your
Salesmen for DOORS lNC. initiate a rack program with dealers and customers. Following salesmen's calls, the new van service arrives regularly to maintain the racks. Items carried by the van include a full line of specialties: plant-ons, sculptured legs, finials, spindles, posts, as well as stocks of adhesives, vinyl out;ide carpeting and frligree hardboard and components. Let us bring this efficient, new service to you.
Growth and expansion have been an in' tegral part of the Mercury Hardwood Lumber Co. method of operation since the days when Bob King and Jerry Lapin founded and ran it as a two man busiNESS.
Now celebrating their tenth anniversary, Mercury has just moved to a big, new five acre yard in City of Industry.
The new layout has sheds that can store more than 2 million bf. under cover. They can load and unload ten cars from either side from their rail spur. Adjacent is Accurate Planing Mill, operated by long time milling specialist Bill Hoglund, to supply Mercury with milling services.
Mercury has grown to where they now have four trucks, three forklifts and a crew of 25 to serve their southern Calif. market.
Although they handle over thirty difierent species, one of their specialties is alder. Jerry Lapin handles alder purchases bnd makes several trips each year to the Pacific Northwest, as well as telephoning several times a day. "Alder is such a volatile specie of hardwood you must stay abreast of the market constantly. Bad weather and even fishing and hunting seasons have an efiect on logging conditions," Jerry said. o'Since alder must be kiln dried quickly to prevent staining. we have to be able to instruct our mills what thicknesses and grades to cut," he added.
Since Bob King is originally from the South, it's natural that he specializes in southern hardwoods. He sees that Mercury maintains a balanced inventory of all ihicknesses and grades in most south-
ern species. "Purchasing is exciting and unpredictable," Bob explains. ooJust when I thought the rivers had receded enough to permit loggers to operate in the swamps, along came Hurricane Camille."
ooour primary goal has been and always will be to service each customer as. if he were the only one we have," states Bob.
Jomb Dondy Exponds
Jamb Dandy Lumber Co. Inc. oI Whittier, Calif., has expanded its facilities to include two new sheds and a warehouse.
The new pole sheds are 5,000 sq. ft. each; one for lumber storage and the other
P.O. Box 752, Plocewille' Cqlif. Mqnufocturers
Telephone: Plocerville-NAtionol 2-3385
for the mill operation, which consists of cut up, twin resawo rip saw and wood pulverizer.
Marco DeNicolai, 72, a fixture of the southern California lumber business for decades, has retired after 58 years with E. K. Vood Lumber Co.
In 1911, at age 14, he joined the Wood organization in the yard, later moving inside to become shipping clerk. He served in the U.S. Navy in l9l7 as quartermaster on the battleship Arizona, which later was sunk in Pearl Harbor on Dec. 7,1941. He was promoted to office manager at the old berth 73 yard in 1922 and when Wood's San Pedro yard opened in 1939, he became manager there, remaining until his retirement.
Information on conditioning of test specimens has undergone major revision for the latest edition of Standard Methods of Fire Tests of Building Construction and Materials (NFPA No.251) available from the National Fire Protection Assn. Adopted in its 28-page form at the 1969 NFPA annual meeting; this guide is widely used as the basis of state and municipal regulations for testing the performance of walls, columns, floors and other building components under fire exposur€ conditions.
TffRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Hou Equipment Leasing Can. HeIp You is a brochure issued by Cavanagh Leasing Corp. The brochure offers guidelines on the feasibility of leasing. The text shows the advantages to be derived from leasing. The brochure outlines plans that are available to accommodate the lessee.
IVRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Color photographs illustrat ing building design using western red cedar shakes and shingles are in a 8 p. color brochure from Shakertown Corp. Photos present a variety of effects on interior walls and exterior sidewalls, mansard and "L" frames. The company's product line includes five different cedar textures: barn shakes, glumac machine straited panels, hand split shakes, rough sawn shingles, and shingle textured panels.
WBITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Standard Methode of Fire Tests of Door Aeeemblies (NFPA No. 252) a widely-userl guide published by the National Fire Protection Assn. is available. Methods of fire tests described in No. 252 arc applicable to door assemblies of various materials and types of construction, fot use in wall openings to retard the passage of fire. Major sections of the 16 p. text cover conttol of. fire tests, test assemblids, conduct' of tests, and conditions of ac-
ceptance of a door assembly after it has undergone testing.
TilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena. Calif. 91101.
The Wood Products Industry Fund published a brochure illustrating wood cabinets as well as the use of durable plastic laminates. The 8-page booklet includes descriptive information on cabinets and countertops in residential kitchens and bathrooms, schools, banks and other buildings. Copies of the brochure are free.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Free Service
For further informqlion on oll New Literolure items, wrile
The Merchont Mogozine, 573 So. Loke Ave., Posodeno, Colif. 9l l0l. Pleose mention issue dqte so we con process your requesl fosterl
Cedarline closet panels cut costs for a builder of multiunit condominium apartments. New case history rePorts tell how Cedarline claims to have revived interest in cedar closets as a sales feature that builders can afford.
WRITE: The Merchant Magazine, 573 So. Lake Ave., ,Pasadena, Calif.91101.
Properties and performance of the "grainless wood" are detailed in a 16-page desiga and use manual from the Wood Products Industry Fund. A full description is given for particleboard, how it is made and the various types available for specific applications. Fabrication and assembly techniques are described along with typical shop techniques.
WRITE: The Merchant Magazine, 673 So. Lake Ave., Pasadena, Calif.91101.
-Simpson Timber Co. published a4 8 p: pamphlet featuring sev-
eral patterns of California redwood paneling and rough-sawn redwood plywood, DecraGuard overlaid panels, with properties similar to high pressure laminates. Examples of the use of redwood in new construction and remodeling are highlighted. Information in the literature provides basic data on size, grades, and patterns needed by designers and contractors.
TilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Lumber Use Monuol
Brightened up with 70 lumber-use photographs, a new streamlining of data & new cover design the 1969-70 edi-
To Serve All Southern Cnliforniq Deolerc
r703
* N. 8th Street
@[TON, Colifornio vr0l 825-0672
ll38l Brqdley Ave. PACOII A, Coliforniq (2131 899-5208
750 Ecst 59th Street
tOS ANGEIES, Cqliforniq l2r3l 233429r *
Ted Howerton lllT W. Sycomore 5t. Oronge, Cqlif. 92668 (7141 633-8919 *
ItoRGAil lloons for Every Uss
M4lXl Interchangeable Panols
Entrance DoorsJll IYPes Stalr Parts *
SE00RC0 louvres & Colonial-Modern Hardwood Flush Panel Doon *
Library theme girl
bion of the Weetern Woocls
Technical Li.brarg is ready. Eight "end-use" catalogs for 11 softwood species make up the new library issued by Western Wood Products Assn.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena. Calif. 91101.
A eounter display package of remodeling and project ideas books produced by National Plan Service hopes to stimulate greater sales in building projects. Titles are "Guide-to": Planning A Bathroom; Ki,tchen, Storage, Basement / Becreat'ion Room, Painting & Finishing, Att.ics, Patios & Fences, Bookshelaes, Garden & Landscaping, Fireplaces, Handymon Tips. A 120 or 300 book package of 12 different books at $42 and $99 respectively comes with a. free display rack.
TilRITE: The Merchant Magazine, 673 So. Lake Ave., Pasadena, Calif. 91101.
Fr-usH ll0|lnsAsll-ilAll0GltlY -BIRCHIIARDBOARIHEECII *
FrR PLYW000IAPAIIESE PTITTO|III*
NORD DOOEi
I.OUVER DOORS
3 PANEI. DOORS F.3O
FOUR PANET RAISED F.44
X.BUCK FRONT DOORS (F-2035 Seriesl
sAsH DOORS F-130
MISE PANET IOUVER DOORS
SCREEN DOORS
FRENCH DOORS {F.1500 Scriesl
DUTCH DOORS
FANCY FIN DOORS {ENTRANCq touvER BLlNDs
MONTENEY TYPE DOORS (F-2300 Series)
.,SO{'THERN AIRE'' DOORS
CARYED DOORS SPINDIES-POSTS *
Estoblished 1896 WHOIESAIE ONTY *
llcmbcr Nqtlonol Scrh snd Door Jobber Arroclotlon
Posltlons wanted 25/ a word, mlnlmum 22 words (22 words : 85.50). All others 35, a !r'ord. mln. 20 words (20 words : $?.00). Phone number counts as one lrrord. Boxed ads Sl extra. Fancy headllne or borders S2 extra. Box numbered ads add S1,
GB/oWING Southern Californla wholesale lumber company needs aggresslve sales personnel. Excellent position available for lnterested career aalesman. wrlte Box 2a, c/o The Merchant Magazlne.
ESTABIISHED retail lumber co. has an open- lng for a young, aggressive man lor manage- ment and some outside sales. Profit sharlng, salary open. Call Tom (213) 636-4114 at Clearwater Lrimber, Paramount, Calif. Our people know ol thls ad.
AIISISTANT lumber department manager for Hawaii. Immedlate opening for admlnistratorbuyer in weU established profitable triple-A rate bullding materlal supply house. Tremendous opportunlty for advancement for the right person. Exceptionally llberal fringe benefits. Send resume to Box 23, c/o The Merchant Mag- azlne.
NDEDED-two top quallty young men to manage two of our retail lumber yards located on the Sacramento River delta islands area. Con- tact Robert N. Adams, Noah Adams Lumber Co., 1010 Highway 12, Rto Vlsta, Calif. 94571.
IIIIIEDIATE OpENINGS---6 managers to $2O- fi)O per year; 6 asst. managers to 915,000 per yr. Rapldly expandlng chain ol lumber & hardware dlscount stores ln So. Callf. Tremendous career opportunlty ln our modern, new atores. Send resume now! Write box 11, c/o The Merchant Magazine.
LIIIIIBER TRADEn, experlenced eastern and Callfornia rall shlpments all species. Mid-Sterra Lumber Sales, Stockton, Callfornia. Con- tact Blll Cufton, (209) 466-1541.
WANTED-TWo (2) combinatlon hardware and lumber salesmen. Must have thorough knowledge ol hardware and some knowledge of lumber. Salesmen are needed to work with con- tractors and dealers in Nevada and eastern Callfornla. Some travel involved. Salary plus commlsslon. Call: Reno, (202) 92g-0986.
May is Natlonal Home fmprovement Month. The Merchant Magazlne brings you this reminder as a publtc service with the hope that dealers and wholesalers through- out the West wtll start planning now to take full advantage of thls exceptional op- portunity. The May is Natlonal Home fmprovement Month promotlon can be one of the biggest sales events of your year. Start planning now!
CLASSIFIED ADS!
All that's needed is a phone call or a short note to your friends at The Merchant. Let us help you write it. We're here to serve you.
Calf : (213) 792-3623 or (213) 792-4098
Names of advertlsers uslng a box number can- not be released. Address all replles to box number shown ln ad ln care of The lllerchant Magazlne, 5?8 So. Ia,ke Ave., Paradetr&, @Uf. 01101. Deadllne for copy ls the 20th. To osll ln an ad: (213) 702-4098.
IIIANAGER, asslstant manager, admlnlstratlve. Orange County or Long Beach area. 18 years experlence wholesale, retail, estlmating, construction. For resume write Box 22, c/o The Merchant Magazine.
SERVICES OFFERED
JOIINNY TIIE LI'MI|SR LOAI' SIGN PRINTER
Speclallzlng ln danger flags, stde-load slgns, tob cards, etc. John Wellefs Prlnttng, 1842 W. 169th St, Gardena, Callf. 90:!4?. Phone (213) 676-7522 or 323-?606.
WANTED: Any edition of Jack C. Dlonne'g works "Cullud Fun" or "Lotsa Fun." Publtshed h the early 1930's. Must have origlnal cover. Write box 69, c/o The Merchant Magazlne.
Dorllnrtlon i! to $r In HolD Wrntcd 0olumn! 13 rudo onlt (1) t4 t&ilot€ bou fide o@up&tloml qulttlctloE tor mDloyment which u employer Egards aB reasoubly ne@rt to tbo nonal otDratlon ot htrr busbes q @terDrlss. or (2) rs a @nreolen€ io our MdeB, to l6t th€m hrow shlclr D6ltloE th€ idyertlror b€Uev6 would bo ol Dorc lnt€Bst to ore sx th&n another b6&us of th6 work lnvolved. guch desl&stlou should not be tsken to hdleto tbst tJ|e sdrertber tntcnds or Dractl@ oqy unlswtrl Dret€Fn€, UDltatlon, sDeuicatlon or dlrqimlnrtlon h eDDloy. meDt Dractlce
\i fu, t
IOS ANGETES
I,UMEER AND IUMBER PRODUqIS
Amcrlcon Hqrdwood Co. *..-..-.--.-..121 31 7 19 -1235
Arcoto Redwood Co. .....-.........-..-...*.....(2131
Boush Forsl Producl3 Corp. -*-...--.....(213)
lsmber Sqlc .....-...-..-..-.-...-..-.(21
Cu Heod Lumbcr & Plywood ...-....-.....(2131
AN 9-067a
Lorhlcy, Dwld E. .............--..-..---..1213| CH 5-8805
Morouort-Wolfc lumbor Co. .....-.".....-.....121 31 625-1 19 a
liutuot lrlouldlng cnd lunbcr Co....-...12131 FA l'0877
N.th lunb.r Solo, A. W.--.*-.*l2l3l 872'1280
Orgood, nc., Robcrt S. ..--...--..-....-----......(2131 382-8274
Pocific Fir Soles -.,.....,..----.----.--.,.-.....-..---....(213) 682-3533
Poclflc lunbrr Co., Tho..-....--....--l2l3l CU 3.9078
Pccffic-rrfodlrcn lunb.t Co-..-*-.--l2l3l SP 3-2292 lun6rr 3-2292
Pqn Ariqfic Troding Co., 1nc..........-.-.--..(2131 268'272i
Pclrcc Compony, Al 626-5601
Ponberlhy lumbcr Co. -.-......--.--.-..12131 lU 3.4511
Rolondo Lumber Co., Inc.----.........---(213) ?Enlth 9'8843
Roundr Lunbcr Co...*..--..-..--..-...-....(21 3) 723-9261
Reef [uhb€r Sedice ..----..-....... l2l3t 232-5521
Ssnford-[uder, lnc. ..-..-...-..*-..12131 AX 2-9181
Simfron3 Hordwood Lomber Co. .-.-...-.....{2131 723'6156
Sinp:on Euilding Supply Co....-..........-.....(21 3) 321'9202
south 8ov Redw@d Co. ....-...--.........(213) SP 2'5258
Stohl Lumbot Co. .-...--l2l3l AN 3-68a4
Stondord Lumbar Co,, Inc, ......................(213) 685-4041
Sterlins Iumber Co. ...-...--..................-...(213) MA 7-6353
Summii Lumber Co. ..-.........--.................(21 3l 636-571 5
Sun lunbcr Co. -.--.-*.--(2131 Tl5-1251
Tocono Lumber Solrt. Inc. -.-..*-..--.-(213) l U l'6361
Tqrtcr, Webtfc? & Johnron, tnc.....-..-.--(2131 773-9200
forlcr, Webrtor & Johnron, In<.
lvon Nuyrl ...........-.(2131 786-7056
Twln horborr Solc Co.-.-...*-..*..-...(2t31 625-8133
Unlfcd Whbc. lunbcr Co....-..-..-......-l2l3l OV 5-5600
Unltld Stots Plywood Corp..-.-........-...(213t tU 3-3,l.tl
U.5. Plwood Corp. (G1cndo1e1.....,........(2131
TREATED I.UMBER_POI.ES_PIIINGFTIES
Kopperg Conpony ......(2131
Son Antonio Conllrucllon Co....-..........-...t21 3l 773-1503
Trsqled Polc Euildcrs, Inc......--------...(7141 986-1166
M r-two RK-DooRs-AoutD NGsBU I TDI NG MATERIATS_PAI NT_HARDWARE_ETC.
Bellrcod Co.. The --.-------..-..--..--...-(2131 629-351 |
B.vcrft Monufscturlne Co. -..-..--..12131 755-85U
Corlow Co, (Los Angeles) ..-......-..............(2131 233'6291
Corlow Co. (Pocoimol (213) 899-5208
Cuny & Sorenren ...-.....(213) 118-1115
Docor Monufo<luring Co., Inc.----.--....---.(213) 680-9926
Dett, fn<. ...-..-....-.......(2131 775'2329
Griffin Forsf Product: .......-...-..-......-..(7141 193-1519
Hofme3 Hordwore ond Sqler Co....--.....(213) 685-7750
Johnron Pql Dor, Inc. ..l2l3l 319-1971
Mqpf c Bros-, Inc. .--..----.......-..-..........-.(21 3) OX 8-2536
Moson Supplicr, Inc. .-.-....-...-......-..(2131 AN 9-0657
No.dohl iionufocturins Co. ....-....-...-..12131 819-2675
Stq-lube, Inc. ......-..............-.--..--...---........(213) 771-1571
Slroit Door & Plywood Corp,.....-..-..-...(213) CU 3-8125
Tor16r, Webster & Johnson ....-.......-.........-.(213\ 773-92OO
fimberlino Fora., P,oducl3, In<..-.....-...(2131 860-3872
Woodlond productr------..-.....-..-..---...--..--...71 4 NA it-5678
sPECtAl. SERVICES
Bcrtot lrtfe. Co, ..-.-..-......--..--.......-....-...121 3) 875- l l 53
Colifornio lunber Inrpccllon Serylce..--1213) NO 5-5f31
Coort Plonins Mill ...--...-..--..--...--.(213) liA 2-l l8l
Molheny Renf-A-Skill ....--.....,.....-...-....-..--.(2131 381'5255
Mioml-Corcy ,,tfe, Co. -..---.(2131 773-8511
NolPqk Corp. .-...-...(213) LU 3-|056
50.Cot Comnerciol sreel ......-..............-....(213) 685-5170
Sunmerbell-Speedspoce ---.-....-.-....-.--.--....(21 3) 923-0686
IUMBER HANDLING AND SHIPPING; CAtRIERS
C-Q Trucking Co. ......---..-------.....--..---.-......(2,|3) 723'6557
Loe lumber Hqulins..----.-..-.-.......--..--........(213) 596-1555
NA 2-3,!56 SAN FRANCISCO
A.coto R.dw6d Co. ....*--*-...(4151 YU 6.2067
Eoirs Cqi<od., Union Lumber Rcgion ....(415) SU 1.6170
Douslor Fir lumber Co--.-..-.-..-..-...-..-(415] DO 2-6027
Forrylh Hqrdwood Co. .........-............------..--(/al 5l 282-0151
Gcorgio.Poclfic Corp, ....-...-...--....-...(41 5) 871 -9678
Holf inon I'lockln lumbcr Co. ...-......-...(41 5) 167-8110
Hfsginr lumbor Co., J. E. -......-..-......(4151 VA 1-8714
Hobbr Woll lumbcr Co., Inc.--.,14151 Fl 6-6000
Jordon Componie3 ....-...-.-...--....-..-...(/al5) 312-6081
[omon Lumber Co, -*.--.-.----.....-...-..(415] YU 2-1376
Pcclfic lumbrr Co., lho...-..-...-...-.-(al 51 771 -1700
Pqrqmino Iumber Co. ...-.-......--..-.---....-...(41 5] 421 -51 90
Rolqndo tumber Co.. In<. ...........----....---.(41 5l 167-0600
Silnorco, Inlernoflonol -..*-.*.--...-.-.(4151 776.1200
lqrter, Wrblter & Johnson, lnc. ..........(415) PR 6-4200
United Sfqtet Plywood Corp. .....-....-.....(415) JU 6-5005
Wendllns.Ncthon Co. --;-.*.*l4l5l SU l-5363
SASH-DOO tS-Wt NDO\|/S-MOU rDt NGs
BU I IDI NG MATERIATS-PAINT_HARDWARE_ETC. TREATED IUMEER_POtES
Koppcr Co., Inc. ...-.....-..--.-..-.....-...{4151 692-3330
Wendlins-Nqthqn Co. ...-...-.---..--......-.-..Sutt.r 1.5363
SPECIAT SERVICES
tsdwood In3D.ctlon Scnlcr -.-.....*...--...EX 2-7880
GREATER BAY AREA IUMBER AND TUMBER PRODUCIS
Atklnlon-Slutz Co. ...*.--..-_.--...*..-......-345.1 621
Bcllwood Co., Thc .-.......-....-....-....-.....-(,108) 356-2600
Boldt-Beocom Lumber Co. ....-....-........---(,tl 51 527 -31 l'l Eonnlngton lunb.t Co. Colitornio Iunber Sqles .......-..-.,.........-.--.(41 5] 534-1004
Coliforniq Plywood Corp, ...-..-.-.-...--.-.....-(/tl 5) 652.51
Pcircc lunb.r Co.. Al ..--.-..*-...(5031 312-2663
345-it356
WHITE CITY Alder Mqnufoctsring Co..---..........-.............(503) 826-1088
coronADo
COLORADO SPRINGS U.S. Plywood ...-.-.........(3031 636-502t
DENVEN U. S. Plywood ......:....(3031 222-1751
Dcnvlr Retcrv. Supply Co. ...-....--.........(3031 292-9090
Goorgio-Poclflc Coo. ....-....-...-........--..-(303) 623-51 0l
Koppcn Co., Inc. -.-....-.-..-..--..-.......1303) 534.6191
Wcycrhocu:c Co, .........-........---...........-.(303) 133.8571
lortcr, W.bsicr & ,ohmon ---......-.....(503) 312-5128
U.S. Plrrod Corp. .-(t081 Dl 2.llll
Wcyerhqeurcr
LAKE OsWEGO Arthur A. Pozl Co.
MEDFOND
Wrndflne-Nsthcn
636-8133
Co. ...----........-....-.............(503) 226-l 213
RIDDIE C & D Lunber Co. ..-,.....-...............-.--...-..(5031 871-2211
SALEM
U.S. Pfysod CorD. ..--.---.-..11t03 CA 7-0137
SPRINCFIETD Rorboro Lumbqr Co. ...-...-...--........-..-.......1503J 716-811 | Wcyorhorurr C.. -.----l5Gt 226-1231
cedar €f pine mouldings;
selccted doki"g arxd otber speciahies
Also now producing kiln dded meranti, a ptoduct of Malaya. random length drawer sides and other furniture products
WILTIAII GERRITI Cll|lPER
William Genitt Cooper, president of Cooper Lumber Co., Los Angeles" and one of the nation's leading power boat racers, died of cancer Dec. 4. He was 41.
The grandson of W. E. Cooper and the son of Charles M. Cooper, both of whom founded lumber firms bearing the family name, was a graduate of the University of Calif. at Santa Barbara.
A leader in retail lumber yard innovation, Cooper's \ilest Los Angeles store is widely
considered one of the industry's finest. The flrm continues in business with the present management and stafr. The contractor trade division, which formerly represented the bulk of the business, was phased out several years ago.
He was a power boat racer for 22 years, taking part in virtually every important marathon and offshore race in the world. In 1968, he was named, champion of the Pacific Ocean Power Boat Racing Association. In 1967, he tied with two others as the winner of the Lake Havasu City Outboard World Championships. Last April he won the outboard division of the World Invitation Marathon in Long Beach, Calif.
Cooper was thrown from his boat during a lake race near Houston, Tex., in 1968. The
Werfarn Lumber ond Bullding Moteriols MEnCHANT
boat landed on him, propeller turning, which inflicted massive injuries requiring more than 2,000 internal and external stitches. Six weeks later he was back racing.
He is survived by his former wife Glenn; five children, ranging in age from 6 to 16' Candy, Cameron, Kelley, Christin and Brant; and his brother, James.
Vern Nyman, plywood industry pioneer in the Pacific Northwest, died in Aberdeen, Wash. He was 74.
Nyman, a native of John Day, Ore., entered the plywood business in 1921 when he joined the first worker-owned plywood plant, Olympia Veneer Co.
tugat pinc - ponderon pfie - white fir - ilouglas fir - incense ceilan - ttuck and trailcr or ilil.cr;t rall ehipmenu 5855 Naples Plaza, Long Beach, Calif. (213) 775-6107 (213) 43+2472 (714) 82Sm36
Lee Deering, Red Bluff, Colif., buying ofice, l9t51 527-5556
two timber sizers lqrge timbers & wlde sizes our specialty large matcher with pmffles . resawin& fence cutting . Efunming timber$ square, bevel FRED GUMMERS0N KILN DRyrNG. ArR
