Attention to customer called key to firm's success

Ta EY TO THE continuing success oI f\ Snider Lunfier Products Co. has been expressed by Thornton Snider, who with his brother, Bernell, owns the operation. "Our entire operation is predicated on giving close personal attention to the requirements of our customers," and the company pnoves this in the doing.

Thornton Snider began his business with a mill five miles east of Turlock, Calif., in 1937. In 1943 construction began at the main plant in Turlock. It now comprises approximately fifty acres and includes office headquarters, planing mill, box manufactory and a complete moulding manufacturing unit. An ample loading dock is situated on their own siding.

An important adjunct to the Snider operation is the sawmill located at Chinese Camp in the central Sierra Nevada area.

Another key to the success of the som' pany is the high calibre of the men who make it go. Wholesale lumber manager is Charles Dick, a second generation lumber' man. He was early with the Red River Lumber Co. at Westwood, Calif. During the war he saw active duty with the U. S. Marine Corps in the South Pacific. Dick noted their sales are national and also include export to Canada. Species most active are pine, white fir, Douglas fir and good action with cedar. Sales manager of mill lumber products is Jim Olson.

Manager of the moulding plant is Bob Weiglein. The plant has been constantly improved and expanded and includes resaw, double band resaw and three moulders.

Box plant manager is Myrl Gofi, assisted by Ruben Carlson.

Snider is strategically located in the heart of the nation's largest producing area of tomatoes, melons, grapes and other major produce items, thus they offer immediate service to the growers.

In a still expanding area, both in population and agricultural and industrial development, the Snider company looks to a growing future, locally and also in its national and international sales.

lnsist on straight faced lumber by Kimberly-Glark. Then you can laugh... all the way to the bank!

Kimberly-Clark customersgettop dollar for K-C lumber because it's straight faced... (hardly a chuckle in a carload) and more often than not, exceeds grade standards.

Kimberly-Clark learned many years ago that satisf ied customers are the most important asset a company can have, and the best way to keep a customer satisfied is to supply him with products of highest quality at competitive prices. Then, mix with fast service, easy-to-handle packaging, and genuine interest in his problems. At Kimberly-Clark every shop employee has been trained to work at quality control. lt's the best way to protect that precious asset . a satisfied customer. lf keeping our lumber straight faced keeps you laughing all the way to the bank, that's the way our 750 inspectors will keep it.

Club season with annual charity bash brightens

.l-tHE VOICES of huppy small boys r caroling, cheering on the marvelous magician and shouting with joy over Santa's gifts made the annual San Francisco Hoo-Hoo Club 9 Christmas party a traditional grand success.

Club members hosted 25 young boys and their leaders, all active in the Columbia Park Boys Club, a long established and successful youth group sponsoring the wel{are of less fortunate small boys.

The Pavillion Room of the Fairrnont Ho- tel as in past year€, was the scene of the festivity. Ted Little of J. H. Baxter & Co., presided. Assisting him were Jean Walters of California Redwood Association. lead. ing the singing and C. C. 'osty" Stibich, Lamon Lumber Co., as the pianist (Sty claims he studied under Chopin), Lee Rappleyea, CRA, and Reg Ricci, secretary, Ricci & Kruse Lumber Co., were strong in the backfield.

Others giving their bit: Ed Brush, E. S.

Brush & Sons and Pat Tynan. Lamon Lum' ber Co.

Distinguished Hoo-Hoo notables were Dave Davis, Ramses 48 and Larry Owen, probably the next Snark, and honorary member, Lew Godard, Hobbs Wall Lumber Co. Charming Barbara lVeidman drew the lucky raffle numbers: Pete Sharp, California Sales Co.,won first draw. Bonnie Lawton won the second prize and Bruce Griffin the grand prize, a case of assorted liquors. Attendance was 103.

New Equipment Progrom lqunched

Penberthy Lumber Co. has launched a new equipment program which will provide the most efficient and complete planing facility in the West, according to company spokesmen.