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LUMBER COMPANY, INC.

Founded 1935

Fir Pine Redwood Spruce Western Hordwoods

Dir€ct Mill Shipments

Dlsblbudon Yatd*San ltancisco r Los Angeles

I.os Angeles-7155 Telegraph Road 90022

Phone (213) 685-4506

San Francisco-l485 Bavshore Blvd. 94124

Phone (415) 467-8440

Big Pocific Northwest Show

THE 67th annual Western Exposition of I the Western Building Material Association will be held in Seattle, Feb. 5-7.

Two new concepts make this 1970 Western Exposition different from any in past years: The business programs will feature two unique panels pursuing the topic "Hey-Look us over." The Thursday, February 5 evening preview of exhibits will be open to the public with strong emphasis on life-action demonstrations.

Aa.ording to WBMA president Wayne S. Mattson, the principal aim of this year's Western Exposition is to analyze and prove the truth of our theme o'Serves You Right." One panel will report and discuss a thorough shoppers' survey made by impartial and articulate women customers. The purposeto evaluate our industry's performance in providing customer service. The second panel will provide a new look at our industry through the minds, eyes and ideas of young college students and presently employed young men in various employment levels in the building material business. The purpose-to provide young people the opportunity to learn more about the potential in this industry for an interesting and rewarding future, and also to get their viewpoints and impressions of the industry.

ooHow-to-install and apply-it" demonstrations will be presented by many of tle exhibitors during the 4.hour exhibit preview Thursday evening. A large attendance of homeowners as well as dealers and their employees is anticipated. During the exhibit hours Friday and Saturday, February 6 and 7, exhibitors will present new products "on stage" at the Spotlight Show. The audience will include dealers, distributors, contractors, architects and other interested trade buyers.

Lenn Width, Riverside Lumber Co., Bothell, Wash., is the Exposition's general chairman. He, his wife Betty, chairman of women's activities, and his committee assure everyone that enjoyable social events will be added to the new concepts in business programming and live-action exhibits.

Exhibits will be in the Seattle Center Exhibition and Display Halls, business programs and the climax dinner in the Olympic, the headquarters hotel, and the Western Roundup Mixer and Women's Champagne Tea in the exciting new l(/ashington Plaza Tower.

Hedlund Beefs Up Soles Sroff

In its continuing pattern of growth and anticipating the active years in the immediate future, Hedlund Lumber Co. of Sacramentoo Calif., and its Hedco Lumber

Sales division, are expanding. Les Ned' eau, v.p., has appointed Nat Thompson to the sales staff in their Los Angeles office. Thompson was formerly with Inland Lumber Co. He will handle cargo work. Don Phillips heads the office.

In the past three months, five new men have been added to the Sacramento staff: Gary Steiner, Kermit Noble, Les Quinlan, Bob Allen and Wayne Bahr.

Nedeau reports sales of hardwood have skyrocketed with a million board feet reported in 1969. The company has taken over sales for the Wyatt Lumber Co., Covello, Calif. and Cal-Oak Lumber Co. of Oroville.

President of Hedlund is George Steiner, secretary-treasurer is Matt Ryan, Craig Marshall is sales mgr. of Hedco Lumber Sales division.