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IMA Top Monogement Seminqr

Upwards of I00 dealers are expected to attend tle fifth annual Top Management Seminar of the Lumber Merchants Association of Northern California, Feb.

John J. Lyman, vp. of corporate relations for Security Title Insurance Co., and others to be announced.

Lumber Merchondising Seminors

15-17 at Asilomar. near Calif.

'owe are shooting for

Pacific Grove, the best attendance ever for this event," explains LMA education co-chairmen Art Masters and Robert Kimble. "This gathering is aimed specifically at helping top personnel in a firm solve some of their common day-today problems as well as plan for the future."

['or the first time, dealers from southern California are being invited to attend along with both LMA dealer and associate members and dealers who have no association affiliation.

"We firmly believe that this program will be so beneficial for all dealers and those working with dealers that we have opened the attendance to non-member firms," explains Masters. "There are no strings attached, all the firm has to do is pay the same registration fee as members which is $20 for the first man from a firm and $15 for each additional member of the firm."

Speakers will be D. S. McVicker, marketing service manager of U.S. Gypsum Co., J. J. Mclaughlin, U.S. Gypsum Co.,

USG officials will cover a wide range of marketing topics related to building material dealer business over the next five years, while Lyman will deal with the current financial situation effecting dealers.

Registration forms can be obtained by contacting LMA, Suite P, 4546 El Camino Real. Los Altos. Calif. 9+022.

A seminar in lumber merchandising, the first of a series, has been conducted by Hedlund Lumber Co. recently in Sacramento, Calif. The company flew in their guests from various points in California and Nevada.

The one day seminar was divided into five segments: (l) marketing of redwood products, by Denny Hess, Simonson Lumber Co. (2) treated products-full line, by Dick Hug, mgr., Koppers Co., Los Angeles.

(3) laminated and solid roof decking systems, by Joel Wallenstrom, Weyerhaeuser.

(4) marketing of glue laminated beams, by Dave Greely, sales mgr., American Fabricators, Bellingham, Wash. (5) sales techniques in marketing lumber, by Les Nedeau, vp., Hedlund Lumber.

Hedlund's objective is to promote sound principles of merchandising and to make all segments of lumber selling aware of the latest and best means of moving their stocks. More than 60 attended.

New Compony Forms

l$CHlt{A dolls surround Southwest Forest lndustries' secretary Carolyn Walker. SWI's new particleboard, KachinaBoard, will be produced at their new $5.5 million plant in Flagstaff. Name and symbol reflect their close identification with Hopi Indians and Arizona.

Going the course oI expansion for the "swinging 70s," well-known western lumberman Norm Wendell. formerlv with Hallinan Nlackin Lumber Co., has formed his own company.

Located in Whittier" Calif.. it will be known as Wendell Forest Products.