THE JOB TELLS THE STORY IT ALL ADDS TO ONE T H'NG

Economy plus the simplicity and speed of TREATED POLE CONSTRUCTION equals beauty with a capitol "8" for our latest job-the soon to be completed 45,000 sq. ft. Simpson Building Supply Co. facility at L4L4l Arbor Place, Cerritos, California.

LUMBER STORAGE BUILDINGS, built with lumber for lumbermenA completely designed structure by Treated Pole Builders, Inc., which incorporates design, structural engineering and complete office facilities. The 1@ x 280 ft. warehouse has a clear spanning,

Next time you plan to expand or relocateo call for the best:

Western Lumber a Building Materials

toncrly CAIIFOINIA IUMBER IIERCHANI ' Accurcr. anolwb and loduol ncwt sina 1922

|ANUARY, 1970 mmfmtmriifflfiifmitmmr MAJoR NEWS and FEATURES

VotuME 48, ll0. 7

ANOTHER YARD SUCCESSFULLY ADDS CONSUMER SELLING

GOVERNMENT PLANS TO PROMULGATE NEW STANDARDS IN MARCH

LASC MANAGEMENT CONFERENCE STUDIES CHANGING MARKET

ATTENTION TO CUSTOMER CALLED KI]Y TO FIRM'S SUCCESS

CLUB BRIGHTENS SEASON WITH ANNUAL CHARITY BASH

ONASSIS SIZE HOLIDAY PARTY FETES 950 LUCKY GUESTS

HUD CHOICES FOR OPERATTON BREAKTHROUGH ARE CLOSE

PACIFIC NORTHWEST DEALER SHOW UPCOMING IN FEBRUARY

TOP MANAGEMENT SEMINAR EXPECTS BIG DEALER TURNOUT

BIGGEST EVER FOR WESTERN STATES HARDWARE.SHOW

HOO-HOO CONCAT OF 49 YEARS AGO IS RECALLED

WHAT HAPPENS WHEN SUPER COLD MEETS GOOD OLD WOOD

FORESTRY CONFERENCE WORKS TO TURN AROUND IMAGE

LUMBERMAN HELPS WITH UNUSUAL CONSTRUCTION PROBLEM

rurt'nnSENTATIVES

NOITTHEIiN CALITOITNIA & I'ACII'IC NOIiTHIYEST Col lVood, advertlslng and new8, 5 Genoa Place, San Franclsco, Calif. 94133. Phone (415) 391-0913. Slrrr Fr&nclaco Blulng OfflcG. 2030 Unlon St., San Franclsco, cau!.94123. Phone (415) 346-600S. s()ll'l'lt|.iIiN ttI)t't'()lltA t, ()l.FI(ll:s

Ted Ties, adverttslng and newE, 5?3 So. Lake Ave.. Pasadena, Call- fornla 91101, Phone (213) 792-:1623 0r (2'13) 792-40ga. NEW YOBK BllllnEslea & Ficke, Inc.. 137 East 36ih st., New York, N.Y., 10016. Illlrl! Ds'r' Rlchard Heckler, advertising and nclvs, l'. O. ljox lJ, Xeni:r, Ohlo 45385. Phone (513) 372-6471.

WES'TUIIN LUMBER & I]UILDTNG MA'I'EITIAI.S MEIiCIIANT iS PUb- llshed monthlv at 5?$ So. r-ake Ave.. I'rstdcnt. C:rllf. Ol l0l. Phono (21$) ?02-9023 or (213) 752-4098 bv C:rlifornler Lumber Merchant. Iic- Plcase address 8ll correspond- enr.b Lo E(lltorifll Offlees, Seeondelass Dostage rates Pald at Pasa<lena, 'Caltl., and addltlonal olfices. Advertlsing rates upon request.

SI'RSCITIPTIONS

(jlr:trrgo.rl Addre$-Send subscrlp' tiOrr iinlers an.l address changeg to Clrculatlon Det)artment, Western i,irmber & Buildlns Materlals Merchant. 5?3 So. Lal<e Ave., PaEadcna. Callf. 91101. Include aaldr€s8 label'from t'ecent lssue lf posslble. plus new address and zip code. Subscrlption Rates-U.S., Canada' Mexico- and Latin America: $4one vear: $? - two Years; $9 - three vear-s. over eas: $5 - one Year; $8 iwo vears. Sinsle coDies 50d. Back ioptes Zf" whe-n available. 'l'lto lllcr(rlrilrl, illrrg:rzitte gerves the mcnlbers of t.lre: Arizona Retall Luml)er & llulklers Supply Asso' clutlon. Phoenixt Lumber Merchants- Assocl;rl.lotr of Not'thern Culifornl.r, Los Altos; Montana Bull(tins Mtrtt'rlrrls Dealcrs Assoclation.- Ilelenir; Xlountaln States i,unrbei Dealets Assoclatlon' Salt I.akc Citv an.l l)cnver; Lumber Assoct:rti<in of Southern Callfor' nin. Los Anqr.l('s: \.4'estertr Bulld' lng Materlal Assoclatlon, Seattle.

TIIE MERCHANT is all ind,ependcnt mo gazine ptftlished monthly |or thoee inembers of the hr'mber and hilding ir,aterials indtLstries ruhn need end want facttml, a6atrate netns and. an obiectioe anahtsis of eaents and Producta ol c6ncern to them in bu,sineen-