Why is it that jobbers and dealers everywhere are moving as much as a carload a week of Bellwood doors ple-finished right here at Bellwood? Because for quality priming and pre-finishing our cost is so low no one can honestly afford to pre-finish on the job any more. Also, there's 50% more profit for you in selling a pre-finished door that takes no more of your storage space than a raw one. And' too, our extensive f ine of standard finishes is immediately available. ln addition, because Bellwood stands behind every pre-finished door with a guarantee, any replacement haggling is eliminated' lf you can think of further rcasons, they're probably why these days, more than ever, P for Pre-finished spells BELLWOOD'
THE BELLWOOD COMPANY / 533 West Gollins / Orange' California 92669
NOIITHERN CAIITOBIYIA & PACII'IC NONTHI}'EST
Cel Wood, advertlsing and news, 5 Genoa Place, San Francisco, CaUt.9<Il33. Phone (415) 391-0913. San Fronclsco Btlllng Offlco. 2030 Union St., San Francisco, Calif. 94123. Phone (415) 346-6006. s()trTluiliN cAl,lr'()llNlA
Ted Tlss. advertlslng and new8, 573 So. Lake Ave., Pasadena, Call- fornia 91101. Phone (213) 192-36'25 or (213) 192-4098.
NDW IOBT Hal I{. Porltz. advertlslng anal news. 369 Lexinston Ave., New York, New YorF 10017. Phone (212) MO 1-0it80.
MID!I'EST itrerrv Crabbe. advertisins and news,-P.O. Box B, Xenia, Ohlo 45385. Phone (573) 372-6477.
EDITOBIAL OEI.ICES
WESTERN LUMBER & BUILDING
MATERIALS MERCTIANT is PUb. lished monthly at 573 So. Lake Avo.. Paaadena, Calif. 91101, Phono lzlgt 752-3823 or (213) 702-4098 bv california Lumber Merchanl Inc. Please address all correspondence to Edltorial Offlces. Secondclass postaee rates Dald at Pasadena, - Callf:, and additlonal offices. Advertising rates upon request.
SubscriDtion rtateE-U.S., Canada" Mexlco and Latin Amerlca: fione year: Sil - two years; $9 - thhee years. Overseas: $5 - one year; $8two years. Singles coples 50/. Back copies 75l when available.
Clrnrrgo of AddreBs-Send subscrlp- tion orders and address changes to Clrculation Department, WeStern Lumber & Bulldlns Materlals Merchant. 573 So. Lake Ave.. Pasadena. Calif. 91101. Include address Iabei from recent lssue if possible, pJus new address, zone number or zlD cooe.
Tis Morchant Macazlno serves the members ol the:- Arlzona Retall Lumber & Builders Supply Asso- ciation. Phoenix; Lumber Mer- chants Assoclation of Northern Californla, Los Altos; Montana Bulldlns Materlals Dealers Assoclation,- Helena; Mountaln Stater Lumber Dealers Assoclation. Salt Lake Clty and Denver; Lumber Assoclatlon of Southern Callfor- nia. Los Anseles: Western Bulld- lng Materlal Association, Seattle. TIIE MERCHAIII
is an ind,ependent rnagaz'ine published, monthlA f or those nxenxbers of the lumber onil building dtaterials industriee usho need, a,nd want factual, acaurate news and, an objectioa analgsi.s of etsents and. prod,ucte ol concern, to them i,n business.
f TNFORTUNATELY, there are many in business L/ and out who equate longevity with wisdom, age with knowledge and years with experience. On the face of it, the idea that years of working within an industry educates one might seem true. Sometimes it is, all too often it isn't.
With the start of a New Year, many men will lean back in tleir chairs, adopt a slightly grave maRner and proclaim that they now have 10, 15 or 20 years of experience in business. The remark carries with it the implied warning that their long years have given them God-like insight and that only the most rash greenhorn would not take their ideas at face value, unquestioningly.
We have a question for all you self-appointed sages, ponderously adorning yourselves with verbal hashmarks. Have you really had 20 years of experience and continued learning or have you really been doing the same things over and over that you picked up your first year in business?
When you look at the attitudes and business methods of some of the dinosaurs in this industry. you wonder how they can still spout such backward stuff, how they can be in business for so long and learn so little.
Yet when anyone attempts to point out that there are better or difierent ways of doing things, they adopt that superior look and pontificate about all their years of experience. And always there is that implied warning that they are older, or have more years in business and hence theirs is the only true wisdom.
It is sad indeed, when we have so much good
information available through trade associations, the trade press and the like, that there are still those that shun change, however good it might do them. We have always suspected that their thinking was frozen into pattern in grade school when they first discovered in the fourth grade that they could intimidate the third graders with how much they knew, simply because they were older. It?s a trick they shouldn't have learned.
So on they go, spouting and snorting about all they know because they have been in business for X years. Somehow, many have managed to survive, mostly in spite of themselves.
We'll bet their years are numbered. Entering the last year before the seventies, it seems pretfy clear that the only thing rigidity to old ways will produce now is rigor mortis
Taking the above to heart, we have two new changes for the New Year that mean more information, more quickly for our readers,
Our News Briefs column, brand new with this issue, p.I7, jampacks a great deal of information into a small space. The result of a lot of research and pondering, we think it does the job admirably. Let us know if you like it. The Personals column, p.28, reflects a new way of printing each item, first tried ]ast month" that makes the names easier to read and makes each item read faster.
They are just two examples of how we plan to constantly make comrnon sense changes to continually improve the magazine.
Mr.
It's time you made more money the Best way! lf you're not carrying a complete line of lawn and garden products, you have everything to gain by mailing the coupon below. Or, if you are carrying some lawn and garden items other than Best-all the more reason to send us the coupon! Do-lt-Yourself customers now buy millions of dollars every year of Best brand products. They'll buy more than ever this year because we're launching the largest advertising campaign in our history! Our representative is anxious to tell you how to cash in on it. we've be..
Sales Mgr.A MAJOR social event of the past year 'fa was the seventh annual Al Thrasher Lumber Company Christmas dinner dance, in Ukiah. Glif.
Al Thrasher, the host, noted that this is his way to say "Merry Christmas" to employees, business associates and friends.
Highlight of the affair was the performance of "Sing Out Ukiah," the community's boy and girl singing groupr seventy-five young songsters, following which they were presented a gift of $1200 to carry on their fine work.
Eight hundred fifty guests were served dinner. A cocktail party preceded the banquet at the House of Garner. And the following Sunday, guests were served breakfast, also at the House of Garner. This was followed by a tour oI the plant at Calpella.
Seated at the head table at the banquet were Mr. and Mrs. Al Thrasher, Mr. and
and Mrs. BarneY Fetzer, Mr. and Mrs. Albert Elmer. Mr. and Mrs' Bill
Flying and bussing in customers and friends bY the hundreds, Al Thrasher again used a mammoth party as his firm's way of saying thanks.
King, Mr. and Mrs. Stuart Ingram, Mr. and Mrs. John Harper, Ed Greiner, assistant to the president of Masonite Corporation, (Harper is general manager of Ukiah's Masonite Corp. plant) ; Ernest Anderson, attorney, Mr. and Mrs. Bill Parman and Mr. and Mrs. Bill Prinele.
Decorations in the giant hall were light' ed candles, red and green ornaments' Christmas greenery and a central piece, the huge Chrisimas tree fully decked with fes' tive ornaments.
Introductions were made bY host Al Thrasher and his associates Tim Wood and Betty Foster. These included emp!9y9T, directors, machinery users, public officialsr loggers, community friends, press, -whole' ,uIJt. uttd many key people in the lumber industry.
Thrasher spoke of the progress made during the year by his company. Research and Jevelopment work has brouglrt new machinery and techniques which have am' plified thi company's productivity' Cutting pro"".."t improved by these new develop' ments, pateni applied for, have aroused in' terest from many parts of this country and Canada.
Guests were welcomed from Portland, Eugene, Los Angeles and Chicago' Sp-ecial ".iit *u. giv"n to Ruth Wood (wi{e of .ales manager Tim Wood) who arranged for four bu-ses to bring guests from Palo, Alto, Calif. Los Angeles guests were picked up at the San Francisco airport. Courtesy cars shuttled guests from motels, arranged for bv their host, to the various events' Ev"ry detail for the comfort and enjoy-' ,n"r,i of the large group was anticipated and fulfilled admirablY.
In his introductory remarks, Thrasher noted that the company had shippeil 539 carloads and 5,277 truck loads of lumber during the year, a total o{ 83,863,002 feet of lumber produced and shipped out.
FESTIYITIES SAW (l) R. J. "Bob" Heberle, Georgia Pacific, Il Thrasher the host, and. Paul faboiry, Golden Gate Lumber, Berkeley. O) Joe I Art Bond Lumber Co., Ann- Sover. Bill Bowman. Art Lumber Sover, Bill Good,
Rounds Lumber Co. (3) IVard and Auilrey Dobbins. Worldwide Wood Products lnc.. Jim Hosud. Stocktoi Box Co. (o The Rod Blacki, Seasidi industries. Knute Weidman and wife Barbbra. (5) Shirlev Xeesi ling Beverly Verrups, Felippe LaMonica, and-Connie Hinman. -(6) Ruth Wood, Knute Weidman Wholesale
(7) Gary L_qmber Co., the Xenneth Gilberts, Mrs. R. J. Heberle. Gary 0hleyer, Mrs. Fred C. Holmes. Fred C. ;
Holmes, Mrs. 0hleyer. (8) Charles Keesling, Dennis Giles, Hank Hinman, Tom Lillard, GarlVerruos, Doors Inc. (9) Gary 0hleyer, Fred C. Holmes Lumliei Co., Lois Holmes, Marie Ohleyer, Eveleth V. lde. (10) Paula and Al Thrasher and Lucila Wins, from Lima, Peru. (11) Mrs. and Mr. William Eiskine. Erskine Lumber Co., Paul Traba, Adams-Traba Lumber Go. (12) Fred Mensinger, American Distributing Co., Betty Jones, ard Bud 0lsen. (13) Ken Strawser. Gehring Lumber Co., Norman 0lsen, Mrs. Strawser, Mrs. Olsen at Thrasher breakfast (14 Claire Raymer, Caroline Ray and Dr. James V. and "Butch" Betts.
(15) Don and Billie Michaelson, American lnternational, Virginia and Larry Whittaker, Forest Pro& ucts Marketing. (l6l Ed Fowler, Mrs. Fowler. llene and Bruce Ball, Hedlund Lumber Co. llD'Milton and lna Balmain and daughters, Mrs. Mildred Louch. Mrs. Jaunita D'Agostini, -Balmain Lumber Co. (TOi
Mr. and Mrs. Larry Farris, Lockheed Satelite Systems, Jimmy Jones, Foster Lumber, Aubie Harness. 0lsen Lumber, Mark Kelley, M. & M. Blds. Suppiv. fl9) Mrs. Joe Pasaak, Westwood-lngram Co., Vdrne McGuire, Seneca Sawmill. (20) Mrs. Bill Gieh and Mr. and Mrs. Paul Gretz, Palo Alto Lumber Co.
OR THE first time in its history, Pearson Lumber Co.. a crackeriack of a retail lumber and building material yard in Pleasant Hill, Calif., held its famous "Do It Yourself School" in condensed version.
The one day school was an overwhelming success, tho, with approximately 1,000 people attending.
To give you some idea of the number of people that it attracted, owner John Pearson said they gave away 600 hot dogs, 600 botdes of coke and orange drink, 32 large bags of pre-popped pop corn, 500 bags of peanuts, and 200 pounds of ice for snocones. All of this food was given away lree to those attending the one day school.
For the past eight years, Pearson Lumber has been putting on "Do It Yourself Schools," two each year, with each semester lasting for ten Saturdays in a row. The school usually starts on a Saturday afternoon at 2:00 p.m. and lasts until 3:30 p.m. Attendance at the schools is usually from 50 to 150 men and women. At the end of each semester an engraved diploma is given each graduate who has attended three or more classes.
A list of the subiect taught during a semester include such non-cinch courses as concrete, exposed aggregate, fencing, re' taining walls, drainage, sheetrock, wall paneling, roofing, vinyl asbestos tile, electrical, plumbing and insulation. Classes are given by either John Pearson, manager Bob Gerhart, salesman of suppliers, cus' tomer general contractors, fencing contractors. or cement contractors.
In as mueh as Pearson Lumber had just completed a new store addition, owner Pearson decided to have a one day promo' tion to introduce the public to his "hard to find" and "ofi the beaten track location". The one day promotion was adver-
An old-pro dealer strives to improve already successf ul d-i-Y school...like all really smart men, he seeks other's advice what would yours be?
tised with 50.000 direct mail brochures to his market area, stuffers in his statements for three successive months, and a news' paper ad in local papers.
THE SCHOOT'S COST
The cost of the 'oone day school" came to about $I50 for soda pop, hot dogs, PoP corn and peanuts, and about $200 for newspaper advertising. The cost of the 50,000 direct mail pieces came to about $3,000, but this would have been put out twice a year whether the one day school was held or not, ./
On the Saturday of the "one day school," classes started at 9:00 am. and continued every half hour until the 4:30 pm. closing time. Each supplier or ooteacher" brought samples of his product, brochures, as well as some "give-away" key chainso pens, pencils, yard sticks, paint stirrer, etc' to gve to the students.
In one booth, the local bank manager ofiered remodeling loans to the students and actually had a fist-full of applications for loans. He also gave away cufi-links, Wells Fargo badges, and miniature stage coaches.
CREAIING THE AIMOSPHENE
To create a carnival atmosphere for the day, in addition to the hot dogs, soda pop, pop corn, and snow-cones, Pearson also had several booths to interest and amuse the children; a nail pounding booth, a throw dart and bust a balloon, and a ring-toss game for small prizes. These carnival type attractions interested the children and kept them amused while the adults were "going to school". All the carnival type booths were free and prizes were free also. The Glidden Paint people had a 'oTreasure Chest" that could be opened with a lucky key to receive a prize.
In analyzing the "one day school," Pearson feels that there was actually too much going on and too much to see for a person to comprehend all the subjects that were presented. He does not {eel that the 'oone day school" is the answer, but still would like to get the school over in less than the l0 week duration. Maybe the answer, he wonders, might be a ootwo weekend schoolr" so that the subjects might be taught and given a little more time and still not demand the student come back for ten weeks in a row.
Owner Pearson would be more than hap' py to discuss the operation with any lum' ber yard owner or manager, t'just so they are not a direct competitor," says John.
Nikkel Lumber Co. has an extended expansion program in its remanufacfured lumber products div., according to Neil Hagen, their millwork sales nranager.
Largest single move in the program was Nikkel's recent merger with Dant Forest Products Co., Menlo Park, Calif. Its sales force now operates from Nikkel's head-
customer service, we found we could combat increased labor costs and increase plant efrciency through individual plant specialization. In short, we've assigned specific product items to each of our facilities."
The Rocklin, Calif., mill, for exarnple, produces primarily inside door jambs in solid and finger-jointed pine. Specialization
has substantially increased the volume at the plant.
"The largest single trend in the business is toward the mixed carr" he said. "Our customers are interested in turning their in. ventory, and keeping them minimum. We are now in the best position ever to pro. vide the mixed car servic€.''
quarters in Sacramento. According to Hagen, "it allows us to ship mlxed cars of mouldings, inside door jambs and exterior frames, either solid or finger-jointedo from eight plants in northern California and Idaho."
In addition, white and Douglas fir mouldings are availa,ble.
"W'e are expanding in other ways, said Hagen, "making the best use of plant efficigncy and improving customer service. Upgrading. our plant potential and improving
f,\XPANSION and growth are the rule D with the eighty-five-year-old Higgins Hardwood Co. In t8B3 the firm of Allen & Higgins started at Spear anil Howard Sts. in-San Francisco with J. E. Higgins' Sr. and Frank Allen as principals. The business prospered through the amazing Eiehties and Nineties of San Francisco's
growth.
Came the famous Fire and Earthquake of 1906 and the company went up with the rest of the city in flames. Undaunted, lumber was shipped in, stacked in open areas, processed a"d rushed in to rebuild the city.
in 1908 J. E. Higgins, Sr. bought out Frank Allen and the company became J. E' Higgins Lumber Co. The business was *o*a in 1912 to larger quarters at Sixth and Harrison. J. E. Higgins retired in 1922 and his son, J. E. Higgins Jr., took over' He had been with the firm since 1912' J. E. Higgins Sr. was a great world traveler and this may account for the company's interest and activity in imported hardwoods. The elder Higgins accumulated one of the outstanding collections o{ Oriental art objects in the country during his many travels.
The companyts ttrule of expansion" continued under J. E. Higgins Jr', who continued as president until his death in 1961, and tle next move was to 99 BaYshore Blvd., where in 1940 the entire operation was consolidated on ten acres of land.
In 1955 a new mill was erected. An automatic planing mill occupies nearly an
acre in its concrete building and utilizes 1500 HP in equipment.
Continuing its growth and expansion to
Eighty-six year old firm is still on the hustle as it moves into new, improved quarters. Move will improve its location, service to its customers.
serve more of the northern California area, Higgins opened a warehouse in Sacramento in 1964. It carries a complete stock of hardwood and softwood lumber, plywood, hardwood mouldings, Bruce pre-finished flooring and brand name building materi' als. Stafi includes Harry Anthony, general manager, Ferry Beckstrom, assistant, Al Dodrill and John Egan, outside salesmen, Don Kissling, yard foreman and Bob Dir' ham, office manager.
Most recent is the completion of the new facility for warehousing, storage, drying, milling and distribution at Union City, south of Oakland. This follows the joining together of the Strable Lumber Co. of Oakland with Higgins. Strable is a name known in the lumber trade since 1906.
Every modern device for the efficient and productive handling of lumber and allied materials is incorporated in the new ten-acre facility.
Some figures to underwrite present and future expansion: office area 3,000 sq. ft.,
initial warehouse 64,000 sq. ft', ultimately to be 80,000 sq. ft., initial covered loading area 12,000 sq. ft., ultimate covered load' ing area 15,000, initial lumber storage shed 8,000 sq. ft., ultimate lumber storage shed 18,000 sq. ft.
For the present, headquarters remain at 99 Bayshore Blvd. along with the mill and dry kiln operations. Future mill and dry kiln will be erected at Union CitY.
President of Higgins is James Higgins, grandson of the founderi vp., Jack Higgins, is also a grandson of the founder. Union City branch manager is Bud Radditz. Owen Klingman is warehouse superintendent of the Union City facility. The latteros father was with Higgins ior 42 years. Sales stafi includes Ralph Meyer, Ralph Norback, Bob Porter and Herb Sholin' Inside men are Jon Sligar and Dave JoPes.
A unique feature of the new facility is the three-sided shed for storage with 15 bays each capable of storing two truck' loads of lumber.
The area served by the Santa Clara yard will soon be served bv Union CitY.
The location of the new facility is highly strategic for serving the rapidly growing greater Bay area. Efficiency and speed of handling are keynotes. All lines of lumber now handled will be available {rom this facility.
Their eight-five-year slogan, 'oA Lumber lor Eaery Purpose" not only continues to be its strong point, but with better facili' ties that lumber can be delivered more efr' ciently and quickly.
AI NEIY
SPEC|AIIZING in-Douglos Fir Dimensions, Boords & Studs
Wesiem Hemlock Dimension, Boqrds & Studs White Fir & Redwood Studs
CARGO_RAIL-TRUCI( & TRAILER
Redwood Posts & Redwood Speciolties
lll8Gllls FAGILITY are (top left) Bud Radditz, branch manager, Union Cig yard, Jim Higgins, president, and Jack Higgins, V.P.; 0wen Klingman, superintendent, Driad, and Jack Higgins. 0tfrer pictures show interior and exterior of handsome new plant, products and personnel.
fT WAS A great evening lor the predomi' I nately Golden Bear crowd at a recent Oakland Hoo-Hoo Club meeting.
Master nr'ind engineers gathered together to make the projection machine operable and show a full color movie of the 1967 Big Game in which the Berkleyites slaughtered Stanford 26 ro 3. Only one Stanford man was present but managed to survive the jibes and slings and arrows of the victorious Cal men.
It was a festive occasion with pennants prepared by Bob Gerhart for all. President Ralph Boshion drew winning numbers in the raflle for an accumulating prize to begin with which rvould have gone to Bill Chatham of Loop Lumber Co. had he been there.
Beverages were won by Bob Macfie of Georgia-Pacific, Bob Gerhart of Pearson Lumber Co. and guest Shawn Kelley of the U.S. Coast Guard Reserve, son of Mack Kelley of M. & M. Builders Supply in Tracy, Calif.
0) Jim Stewart, Piedmont
Western
&
El Werth'
Bud Kinney and Ray Morrison, Western Dry Kiln: (3) Al Mury, Evans Products, club president Ralph Boshion anti Dave Mensing, G-P. (4) Lew Godard, Ho6bs Wall. ($ John Pearson, president, Pearson Lumber Co. (6) Bob Macfie, G-P; Paul Ward, Arcata
Redwood; Gordon Saunders, Lamon Lumber Co. 0) Joe Casella, Casella Trucking and Bob Gerhart, Pear' son Lumber Co. (8) Ed Thompson, sales manager, Billines Pacific, Inc. (9) Dave Mensing G'P and Carter Jensen, sales manager, U. S. Plywood. (10) Bill Elledse, Evans Products; Al Mury, Evans, doing bartendine. (11) Ron De Lisle, T,W&J and Bill Johnson, Hobbs-Wall. (12) Great minds engineering the intricacies of operating the projection machine.
"Gladhand" Charlie is the retaileros friend. In fact, he is the dealer's only friend.
At least that's the way Charlie sounds when he's calling on a customer. There's just one thing wrong with this pitch-no' body believes it.
Charlie is the type of salesman who tries to give every retailer what is termed a 'osnow job." His approach is something like this:
"Even though I get a salary and work for a big company, my destiny lies with you, Mr. Jones. I'm really working for you because you're more important to me than my firm."
When Charlie really gets wound up he'll swear that he would sell his company down the river anytime to protect and help his customers. He hints that he may be work' ing for another outfit next year so why should he owe any allegiance to his pre' sent organization.
There are three major things wrong with this line, touching as it is.
First, such tactics are the sign of a weak salesman. The man who tries to get orders by sabotaging his own company is short on ability and loyalty and long on deception. If he possessed selling power he would have no need for con artist methods.
Second, there is little likelihood the customer will buy such a package, howevel gaudily wrapped. Customers are not fools; they can recognize insincerity when they hear it.
Charlie's assurances of undying fidelity are, in fact, apt to rile the buyer more than charm him. Remember, that he has salesmen of his own. He definitely does not want them to be selling him under in the same way that Charlie is undermining his own firm. Who likes to think that he can't trust his employees?
The third reason that Charlie is doomed to failure is that he doesn't believe his nonsense himself. No salesman can do an
effective job unless his heart is in his work. There is nothing more important to a salesman than true sinceritynot the phony approach of Charlie's.
The customer will respect the salesman who is loyal to his firm. The customer does not want nor does he exPect you to pledge undying devotion. He sinply _wants a good product, fair treatment and depen' dability. He is apt to become a bit sus' picious of the salesman who gves the 1n' pression that he?s ready to lay down bis life for him.
An Iowa hardware dealer once told me of a salesman who made himself persona non grata by employing too much hokum in his sales talk.
'oThis man," the dealer recalledo "put out a line that was unbelievable' He would say that everything he was in the world he owed to me and that his company had never done a thing for him. I personally knew that his outfit had done a great deal for him. Eventually I could not stand that bull and stopped giving him orders. And it wasn't long before his company got wise to him and fired him."
THE PRICE OF FRIENDSHIP
Salesmen who call on buyers shouldn of course, be friendly and cooperative. In selling, an easy and informal relationship with the buyer is an important factor. It's not uncommon for salesmen to be invited to the homes of customers and to be on a first name basis with them.
But this relationship can be maintaineil while permitting you to retain your self respect and independence. It isn't neces' sary to grovel before the buyer to get an order. He realizes that you have obliga' tions to your company and to your other customers. Most buyers will ask for only their fair share of your time and knowl' ege.
DON'T BE TOO FAMILIAR
Some salesmen feel that an in{ormal re' lationship with a customer gives them a license to practically take over the place.
Nothing will bring quicker res€ntment from the buyer.
A few years ago I was in Cleveland and needed an extra shirt. I stepped into a small haberdashery near my hotel. The owner was ordering from a salesman but he turned away and gave me his attention immediately. I was looking over his selec' tion when the salesman butted in and suggested a certain style. The owner's face went crimson. He tried to control himself for a moment, but could not. He wheeled on the salesman and said witheringly:
"You're here to sell me merchandise, not to run my business."
I didn't stay for the outcome, but I'll bet that salesman had some trouble getting back into that dealer's good graces, if ever he did.
Also don't make a habit of dropping around at inconvenient times or demanding too much of the buyer's time. Nothing is more annoying than the salesman who, after finishing his businesso hangs around for the rest of the dav.
Avoid throwing your samples all over the customer's establishment making it difficult to sell merchandise. Sample cases should be kept out of sight if possible.
The best rule is to conduct yourself as a guest. If your relationship with the buyer enters a more personal phase, let him make the first move in that direction
There are many pitfalls in selling. Most lie in the seller-buyer relationship. Here is a quiz to help you know if you are selling sincerely. You should be able to answer ttyes" to at least eight.
1. Do your customers seem genuinely glad to see you? Yes n No tr
2. Do you refrain from making exaggerated state' ments of your customer's importance when you call on them? Yes n No tr
3. Do you credit the buyer with enough intelligence to want to hear sincere statements gtm*Jfi
4. Do you guard against taking his friendship for
u. to'flTft," to rearn ano unoerstalis,H ,,lr:,rH er's'soals? Yes ! No tr
6. Do you try to time your calls so you won't wear out your welcome? Yes [] No tr
7. Do iou make sure your advice is sought before vou-sive it? Yes n No tr
8. Can lou honestly say that you are on nobody's black- list? Yes n No n
9. Do you know how salesmen tt,
n
10. Dro You avoid making a mess when yotJ.iJ.fi
tl. Are'you aware of your customers'Jn$ttiS O
12. Do you always speak well of Your.copi.'lill O
Routrds Custonfers 30' Qont Lend Buyers
i. g"-ei {Jqd'i'ied -iv[i 11. raking A Risk ,r. +"tl,l""ll rhe rop 31' S$lfills the Turn Your Company
Z. .i,ii''i,oo A Salesman! fO. ilo CompcUUoa 21. Rep€at Orders Are Not Monev.
4. you,ro on stase 12. Playhg The Short Gamo tt: Vot Murs! cive
Every lumberman has always known that quaking aspen, a ttweed" tree, is not good for much except fall scenery, pallets, and maybe chips-it warps too much. Every lumberman, that is, except James F. MacDonald, who had a better idea.
As a result of that idea, MacDonald founded the Great Scot Timber and Logging Co., with a mill at Bayfield, Colorado. This mill, in the heart of the aspenrich San Juan countryr, produces prefinished Aspen paneling.
From idea to mill was a long way. Because no one had taken the time to determine the potential of the aspen, there were no established metJrods for convertins it into a valuable product. With the heli of the U.S. Forest Service. which owns most of the timber, and the Colorado State University Forestry Dept., plus lots of trial and error, the idea began to take shape. Market surveys were made to determine dimensions, colors, packaging requirements, and marketing methods: Mill tests were performed to determine milling characteristics, and the degree of drying necessary. A financial projection was made.
"We learned a lot about aspen," said MacDonald, Colorado's only member of the \ational Hardwood LumLer Association.
Probably tle youngest management team in the lumber industry was appointed recently to top executiv" op"ruiitn. at the Diamond National Re-manufactured Wood Products Division, Chico, California.
Stepping up from sales manager to general manager is Bernie Sloop, 28. Sloop has been with the company two years and came into the firm from retailing. New sales manager is James Hawkins, formerly assistant s.m., 26, and with the company less than a year. His assistant is Eail Moore, 26, a two and a half year ttveteran,' with the company. Moore came from Massachusetts Lumber Company of San Diego, California.
"We found that aspen will not splinter, This led us to the knowledge that roughsawn aspen can be used on walls which are partially covered by drapes, and for door jambs and mouldings, which give a continuity of decor. Other roughsawn products invariably ruin drapes and ladies, hose when used in this manner."
"We also found that the financial projection was absolutely necessary. We hit -the
budgeted figures pretty closely, but failed to allow enough .time to smooth out the production line."
As a result of this careful study, a Butler steel building and a 70,000 board foot Trol-Aire dry kiln were completed at Bay. field in May, 1968. The mill houses some $100,000 worth of ingenious equipment which produces 7,000 feet of prefinished paneling per day.
lf you've had enough of poor grades, late deliveries and limited selection of species or are just tired of wasting time looking for the lumber you need; consideroneof the biggest, broadest inventories anywhere in the country. At Penberthy, you can select from 7,000,000' of airorkiln dried, rough orfinished' dimension or detailed stock in over 75 species and many grades of hardwoods and softwoods.You can order a few pieces, truck loads' or mixed cars from our yard, or we can provide direct shipments lrom the dock. In addition to the exotics shown, we are constantly searching the world for new species which can be substituted lor dwindling domeslic supplies. Make it simple; call Penberthy lirst when you are on the spot!
Fiberboard, Corp. says it has acquired Green Valley Lumber Co., Medford, Ore. No amount given . . the new Wood Promotion Council has changed its name to American Wood, Council Du Pont says that after l0 years of testing, their Tedlar PVF film, used to cover siding, approaches the durability of brick and stone. ..
In keeping with plans to enlarge lumber and building interests, Wickes Corp. plans to exchange about 210,000 of its common shares (worth about $I0.9 million) for Sequoia Forest Industries, Inc., Dinuba, Calif. Sequoia's sales were cloee to $Il million in the year ended March 31.
A recent WaII Street lounwl article related Wickes' agreements to acquire Sequoia and a maker of agricultural and industrial buildings in stock transactions totaling roughly $38.7 million. Transactions depend on shareholder consent of the ac. quired companies.
Euans Proilucts Co. has tentativelv agreed to buy, for $28.6 million, L. Grossman & Sons, which operates 78 stores in the Northeast and did $65 million last year. Evans sold their Aberdeen, Wash., plywood plant to a newly formed corporation that will operate the plant Evans is also building a particle board plant in Missoula, Montana housing for low and moderate income groups is getting most of the attention at this month's home builder's show in Houston, Texas Fanni,e Mae (the Federal Nt'I. Mortgage fus'n.) is increasing the flow of mortgage credit to FHA-insured multifamily units with its newest policies of buying relatively short term mortgages.
Glued-together house developed by the U.S. Forest Proilucts lab is said to save up to l5/o in costs by using adhesives, rather than nails. the Edward l/ines Lumber Co. of Chicago is building a new lumber mill in Saratoga, Wyo., annual production: 32 million bf.; expected to start operating this April three-quarters of California's Humboldt County is devoted to timber production, its sawtimber production is IIVo oI the state's total.
First associate distributor appointed in the West lry Formica is J and M Sales, San Bernardino, Calif. Hud,son Lumbei
Co., Williams, Ariz., seems to be doing better since its shaky start Iast Nov., the bank foreclosed them out of operation last March. Virtually all the forest land of major timber owning firms in Calif. is open to public fishing, rnoro than 90Vo is open to hunting accoiding to the Am.eri. can Forest Institute... Information about the new Calif. Hwy. Patrol lumber loading regulations can be had by calling CHP. As. sociation members can call the stafi.
Boise Cascade is supplying a special wood fiberboard called "absorptive form liner" for the Libby Dam Project in Libby, Mont.. ..the Dept. ol Commerce forecasts $91 billion in construction activitv this year, including 1.660 million housing units
Plans to incorporate Columbia, Plywood Corp. and, its subsidiaries into a multimillion dollar corporate complex of lumber, shipping, malting, electrical and ofrce equipment has been revealed by Columbia's president Kirk R. Cooper.
Final figures now comingr in from the holiday season seem to indicate that, despite the damn Flu, that it was the biggest ever in dollar sales only trouble, many had hoped for more. Some economists are beginning to predict another "credit crunch, afa'66." Therets no consensus yel, tho.
A number of important changes in the Minimum Wage Laws take efiect on Feb. l, 1969. In general, if you do $250,000 vol' ume, you will be subject to the law, and employees must be paid not less than the minimum wage for every hour worked and not less than time and one-half for overtime.
This is the schedule:
$1.30 per hour, beginning Feb. l, 1969, and overtime after 40 hours a week.
$1.45 per hour, beginning Feb. I, L970, and overtime after 40 hours a week.
$1.60 per hour, beginning Feb. I, 197L, and overtime after 40 hours a week.
For firms already covered before the 1966 amendments' starting Feb. l, you must pay your employees not less tha-n $1.60 per hour.
Loren D. o'Bud" Good has been named executive vp of the Redwood Region Conservation Council, according to Eugene A. Hofsted, president of the Santa Rosa, Calif., organization.
Good replaces Normand Traversq now executive director of the Marin Property Owners Association, in San Rafael.
As San Francisco district manager for the American Forest In' stitute since early 1965, Good has become deeply involved in conservation education and resource management information throuehout California.
He is also one of the prime movers in a project now creating a school forest in Los Angeles above the Hollywood freeway on Universal City Studio's property' to be managed and used as an outdoor classroom bv the loeal schools'
MEET DON DERBES. Don's a veteran of 23 vttir in ihe wholesale and retail lumb-er busiiress. ttlewlv promoted sales manager for both iumner anci duilding materials, Don supervises 12 outside men and five inside telephone men to ;'rvtfine service to all customers in the lniin? traOition. Don typifies Inland with pride in nii woit<, particular-ittention to the retailer's ol'oUtems ind how best to serve you. He's the healer's supplier, never his competitor.
Another 50 percent increase in apartment contract values helped push total residential contracting to $2,043,309,000 in November, ih" lut""t figures, a ten percent increase over a year ago, according to F. W. Dodge. Contracts for one-family and two-family houses fell short of last year's volume by one percent, as financing prob' Iems continued to afiect this segment of the housing market. Nonhousekeeping residential contracts, including hotels, motels, and dormitories, fell 14 percent below the year-ago value.
The seasonally adjusted index of total residential contracting rose six percent above the October level to a new record of 175.
Total contracts for non-residential building rose 26 percent above the year-ago value to $1,98I,813,000. The seasonally adjusted index, however, dipped four percent to 230, indicating the high level of contracting in this category in recent months.
INTAND BUITDING MATERIATS CO.
Box 325/Rialto, California 92376
Phone 71+A77'2OO1
A top-notch quartet of experts will speak at the fourth annual LMA top management seminar.
"Once a year," according to tle Lumber Merchants Association of Northern California's new exec. vp. Jim Norton, "LMA offers this opportunity to join fellow dealers from our area in discussing key phases in your business as well as common problems."
, Appearing are John R. Slothower, national service manager, Georgia-Pacific Corp., who will speak on store layout and remodeling. Martin Miller, M&M Audit, Los Angeles will talk on internal security and Salinas Chief Herbert Roberson on external security. Editor William Dean, Rand,om Lengths, Eugene, Ore., will tell how lumber prices originate.
The seminar runs from Jan. 12-14. Tuition is $20 for the first man from a firm, $15 for each additional man.
One of the best second basemen in baseball, the Calif. Angel's Bobby Knoop, gave an inside look at the game when he spoke to a recent Los Angeles Hoo-Hoo club meeting.
It r,yas question and answer time following his speech and club members took quickly to the chance to find out what was really happening.
Golf scores were a little high earlier as the club played the Friendly Hills Country CIub course for the first time. More successful of the whackers in Whittier were Bud Nelson, low gross; John Lipani, low netl Ist flight, Bob Merritt; 2nd flight, Ted Roy; Don Bailey was the winner in 3rd flight.
U.S. Plywood-Champion Papers, Inc. and the Johns Manville Corp. have ended their talk of merging the two firms. No reason was given for the decision, which was described by a J-M spokesman as'omutual."
There was no indication that the possibility of government antitrus-t action might have been a factor in ending the merger bid. If the two had combined, the result would havi been oni of the largest building materials companies in the world.
_ Kimberly Clark Corp. and American Forest Products Corp. have terminated negotiations and studies of a possible acquisltion of American Forest Products Corp. by Kimberly-Clark.The talks had been announced jointly late last year.
-,Formica Corp. is establishing a coordinated Desigrr CenterShowroom in Los Angeles at Robertson Plaza, hub of the West Coast design community. Formica's Los Angeles district sales office also will be located there.
A "five star program for increased profits in 1969,, has been announced to lumber and building materials dealers by Masonite Corp.
_ Designed to build traffic and increase sales, the five promotions have an added attraction-a new cooperative advertising plan to expand participants' marketing budgets. The promotions ure called t'Ladies' Dayoo' "Jubilee Sale," "Treasure Chest of Value,', "Truckload Sale" and "Time for Living Sale."
The hardboard manufacturer will contribute matching funds up to $50 toward local advertising for every 'ofive star" sali the deaier stages.
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JANUARY
Lumber Merchants Assn. of Northern California-January 12-14, fourth annual top management seminar, Asilomar (near Pacific Grove), Calif.
National Assn. of lYholesalers-January 13-17, 1969, annual meeting, Riviera Hotel, Las Vegas, Nevada.
Truck -Loggers Association-January 14-1?, annual convention, Bayshore Inn, Vancouver, 8.C., Canada.
Black Bart Hoo-Hoo Club No. 18l-January 15, 1969, annual sports night, The Encore, Cloverdale, Calif.
Dubs, Ltd.-January 1?, 1969, 'California invitational, location to be announced.
Oakland Hoo-IIoo Club 39-.Ianuary 21, dinner at Villa Peluso and basketball at Oakland Coliseum.
Ilumboldt IIoo-Hoo Club 6&-Jantary 22, railroad night, Ingomar Club,,Eureka, Calif.
Los Angeles Eoo-Hoo Club 2-Jantaty 24, meeting, California Country Club, Whittier, Calif.
School of Forestry, Skyline Logging Symposium-January 29-31' Oregon State University, Corvallis, Ore.
FEBRUARY
, White Fir
, Sugar Pine
up to l8'. Fine old growth timfrom our YollaTree Farm.
- c0R1{t1{G
. PASKEI{TA
American Society for Testing and Materials-February 2'7, winter meeting, ,Denver Hilton Hotel, Denver, Colorado.
Mountain Slates Lumber Dealers .dssn.-February 4-6, annual convention, Broadmoor Hotel, Colorado Springs, Colo.
Imported Ilardwood Products Assn.-February 6-8, annual meeting, Kona Kai Club, San Diego, Calif.
Pondeiosa Pine W'oodwork-February 9'11, 28th annual meeting, Fairmont Hotel, San Francisco.
Ilumboldt IIoo-[Ioo Club 63-February 15, Ladies night, Baywood Golf & Country Club, Eureka, Calif.
California Retail Hardware Agsn.-February 16-18, 20th annual 'Western States hardware, housewares, paint & garden supply show, Brooks Hall, San Francisco.
Western Building tYtateriat Assn.-February 20-22, 66th Annual Western E:iqrosition, Spokane Coliseum, Spokane, W"t' Loe Angeles Hoo-Hoo Club 2-February 21, Valentine's Day dinner dance. Pomona National Golf Club, Walnut, Calif' Oaktand Eoo-Hoo Club 39-February 21, Sweetheart's BalI' Castlewood in Pleasanton.
L"mij"i .q,s.".- of So"tt urn California-February 28, board of directors meeting, Del Coronado Hotel, Coronado, Calif'
MARCH
Lumber Assn. of Southern California-series of regional meetings beginning March 3. Contact Assn. for date, place' r#esteir Wo-od Proilucts Assn.-March 4-?, annual meeting' St' Francis Hotel, San Francisco.
Los Angeles IIoo-Hoo Ctub 2-March 21, meeting, Palos Verdes Country Club, Palos Verdes, Calif.
APRIL
Montana Building Material Dealers' Ass'n--April 10-13,-Building Products Exposition and dealer convention, Great Falls, Mont'
fiapman 5-8805
West Coost Wholesole ond Mill Repr$enlolive . A[[ SPECIES o LUMBERPTYWOOD -AttIED WOOD PRODUCTS GtU-tAM BEAMS
Vio Direct SftipmenlRAttCARGOTRUCK.&-TRAIIER
AT PARIIES hosted by Tartar, Webster & Johnson during annual meets of National Hardwood Lumber Ass'n. and Northwest Hardwood Ass'n. in San Francisco were (at left, l-d Fred Nelson, Goodyear Nelson Lum-
bu, Jim Duart, TW&|, Mike Michel, Michel Lumber. At NHA luncheon (center) were Marie Frazier, Charlie Slocum, Cecit Fraziel Stahl Lumbe/s Milan Michie, association president ad Dick Lambert. At right, Wes
ffi] LUMBERJACK with a broken leg was taken to a hos' re\fl pital in the northern woods. After his leg was set the lf6iYtrSl nurse asked him how the accident happened. o'You see, it was ttti. way," he replied. ool was sky'hooking for the Weyerhaeuser gang, and I only had one ground mole. He sent up a big blue butt and she was heavy. I saw her yaw and hollered for him to throw a St. Croix into her. Instead of that the blnnk-blank idiot gave her a sag and gunned her, and she wopplejawed'round and cracked my pin."
"I don't seem to understand exactly," the nurse said. "Neither do I," replied the lumberjack. "The damn fool must have been crazy," * rF *
"Wht, hey there. Prune, how are you gettin' along?" 'ol'm jirst tollerable, Polly, thank you. I've had the scarlet fever and the pink eye and yellow jaundice. I've had a regular rainbow o{troubles."
Jackson and Johnson got into an argument over a matter that required mathematical calculation. They had come to difierent conclusions. ttl'm right," said Jackson, toYou're wrongr" said Johnson, ooyou can't figure." "Didn't I go to school, stupid?" roared Jackson. 'oYes, and you came out stupidr" replied Johnson,
BY JACK DIONNEr882-1966
otDad, what's an advertisement?'?
"An advertisement is a picture of a pretty girl eating, wearing, holding or driving something that someone wants to sell."
A Japanese importing *. n"U an account against a lady to which she paid no attention despite their bills and urgent letters urging payment. So the head of the firm wrote her a letter and it went like this: "Dear Madam: If you do not at once send the monev which is owed here. we will immediatelv take such liber. ties as will cause you the utmost astonishment." **tF
And then there is the one about the Scotchman who put rosin on his children's fingers on the Fourth of July so that when they snapped their fingers it sounded like fire crackers.
First Drunk (standing before the Polar Bear cage at the zoo) : "Whoozat lady in there with the white fur coat?"
Second Drunk: "S'my wife. I petted her and she tried to bite me."***
A kiss is a labor saving device for taking the argument out of a woman's mouth and answering her questions without any mental strain.
o Full length mirrors for "HERI" o Adds o feeling of spociousness to room O Overheod suspension O Conceoled guide ---or floor trock o Jump-proof trock design o Mony sizes 6'8" or 8' height. Widths in foot modules from 4' to I' o Rollershighesf quolity seoled ond pocked boll-beorings with smooth, silent nylon rifs, a Ample verticol honger odiustment up to %" O Slender sight lines-but sturdy oluminum construction o Choice of colors. Anodized cleor, gold or block o No unsightly pulls o Ponels moy be glozed with 3/16" Crystol or la" plote mirror.
A CROWD OF upwards to 10,000 was fL on hand for the 4th annual Neiman' Reed Lumber City Do-It-Yourself show held recently at their new store in Mission Hills, a suburb of Los Angeles.
This popular weekend show was con' ceived by Bob Reed of Lumber City with the details of contacting exhibitors, setting up of booths, handling of advertising and promotion material capably done by Mike Brown, store buyer for the chain.
The purpose of this show was not only to create store traffic at all three stores, but to acquaint the home owner with the latest products, materials and techniques.
Delegates from five different European countries met at Mason Supplies, Inc., Los Angeleso recently to pick up on the latest American rbuilding materials wholesaling techniques, reports Paul Sink. Mason Supplies was one of the many nation wide stops the 40 wholesalers, from West Germany, Switzerland, Austria, Belgium and Holland, visited on their National Buildine Materials Assn. sponsored tour.
Founded 1935
Fir Pine Redwood Spruce Western Hordwoods
Direct MiIl Shipments
Dishibution Yards--San trtancisco o Los Angeles
Los Angeles-7155 Telegraph Road 90022
Phone (213) 685-4506
San Francisca-l485 Bayshore Blvd. 94124
Phone (415) 467-8440
EUR0PEffI BUltDlllG materials group hears "ins ard outs" of American business methods.
During their day at Mason Supplies, the Europeans asked questions concerning the profit picture vs. volume picture, American' forms of distribution and seneral business metlods. This was the third time Mason has hosted the rour.
An advanced new lotion that penetrates deep into the pores of your skin to float grime and grease to the surface.
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Former Shasta-Cascade Hoo-Hoo Club president Virgil Mastelotto has been named State Deputy Snark of Northern California, according to Larry Owen, district six director.
Long active in club work, Masteloito is resident manager of Tarter, Webster & Johnson's Redding, Calif.o branch, where his main duties are buying for the firm's distribution yards and selling local accounts, mostly industrial' He has been with rIV&J since 195r.
Among his duties are visits to all the local clubs in northern California.
Haida-Hide Inc., Edmonds, Wash.o has appointed Fleming Lumber Co., Ios An' geles as a licensed manufacturer and dis' tributor for Haida-Hide Homes antl Chalets for the southwestern United States, according to E. C. Harmsen, franchise di' rectors.
Haida-Hide homes are pre-cut and partially pre-fabricated and are adaptable to the current do-it-yourself market. The pre-
fab components are manufactured at the Fleming Lumber yard in Los Angeles. These homes and chalets come in 24 mod' els with styles and price ranges to fit the individual lot and location.
Franchises are being set up through retail lumber yards. All plans and types meet the local building codes.
Joining Haida-Hide for Fleming Lumber are Stan Pion, {ormerly of Pacific Madi son, and Bob Brenneman, representing many years in home construction.
Tom Fleming, president of Fleming Lumber Co., is highly optimistic over HaidaHide prospects. "This iso" says Fleming, "the purest design I've yet seen."
Simpson Timber Co. is investing $6 million in expanding and modernizing its Redwood Region facilities.
Major projects are a $4.1 million red' wood sawmill modernization and a $1 mil' lion plywood expansion that will make Simpson the largest, most diversified pro' ducer in California. Other items are a new industrial park by its Arcata and Mad River RR subsidiary and a new Simpson Wholesale Co. warehouse.
When completed, Simpson will be operat' ing three plywood mills on Humboldt Bay producing 235 million sq. ft. (3/s" basis) of Douglas fir, redwood and plastic overlaid plywood.
Simpson also has made very substantial investments in the past three years in young growth timberlands to provide for permanent, sustained yield operations according to Simpson's H. K. Trobitz.
Handyman Corp. of San Diego is build' ing a 68,000 sg. ft. operation on Hillsdale near Camden Ave. in San Jose, Calif. The do-it-yourself facility will have parking for 300 cars.
Dick Mendence will manage the store. He is now asst. mgr. of San Josens Willow Glen Lumber that Handyman previously purchased.
After two decades of solid growth, the 20th Annual W'estern States HardwareHousewares-Paint & Garden Supply Show is ready for the biggest show in its history. Retailers from throughout the W'est will be on hand to see and buy during the Feb. 16-17-18, show at Brooks Hall, Civic Center, San Francisco.
According to K. B. Jacobsen, show manager, pre-show interest is above normal with many new exhibitors wanting booth space to present their products to retail buyers in the big Western market.
Buyers from all areas of the retail field are attracted to this show to see the latest in-automotive supplies, building materials, paint and paint sundries, sporting goods, Iawn and garden supplies, housewares, giftwares, hand and power tools, plumbing and electrical supplies, variety and notion items, plus hundreds of other individual lines of merchandise.
With the healthy, booming economy, re. tailers will continue to look for new lines of merchandise and new ideas and sales aids at the Hardware Show. Buyer interest in better quality is still a growing factor. Manufacturers will be showing new packaging ideas and merchandising units for their products which incorporate multiple use such as combination wall, counter, window and gondola units with built-in reorder information and selling messages.
Buyer attendance is expected to top the 10,000 mark. These dealers will be spending over $I million, plus an even larger amount on post-show orders. The 100,000 sq. ft. exhibit hall makes it attractive for buyers to attend and take advantage of the many specials ofiered by exhibitors.
Show hours are: Sun., Feb. 1G-12:00 noon-7:00 p.m.; Mon., Feb. 17-11:00 a.m.-6:00 p.m.; Tues., Feb. 1B-3:00 p.-.10:00 p.m. Tuesday is employees day with all retail personnel invited.
Arizona Box Company's new offices in Phoenix are constructed entirely of forest products uncommon sight in Arizona-according to lumber sales division manager, Bill Walker.
Why the emphasis on wood?
Since its beginnings 50 years ago, containers and related supplies for agriculture and industry were their sole function. But in 1958, as the rapid growth oI Phoenix and the entire state showed no leveling signs, they expanded to include a whole-
sale lumber and building products center to supply the state's increasing demand for building materials.
W'herever possible, the American Forest Products Corp. Phoenix subsidiary used company produced materials. J. H. Packham, Arizona Box's president and gener- al manager, said the entire roof and sub-floor system of the 3300 sq. ft. build. ing is Bond-Deck-a panelized white fir decking developed and made at AFPC's Fresno, Calif., plant.
We represent over one hundred Western producers of Ponderosa and Sugar Pine... Redwood lumber and Redwood split products. Douglas Fir and White Fir ,.. Hemlock and Gedar lumber, as well as a complete line of Gedar fencing. Your one callto Hobbs Wall is a short-cut to fast service and the right grades at the right prices, backed by a solid reputation for dependable dealing.
Paul Wein is the new dealer sales specialist for northern Calif., for the Bostitch Co. He's a graduate of Seattle Univ.
David M. Jones, partner in Western Dry Kiln Co., Alameda, Calif., is home after an operation which kept him bedridden for several weeks.
Bill Soper, div. mgr. for Sta-Lube, Compton, Calif., is back from an Ariz. business trip and a sales meeting in Malibu.
Lloyd Webb, Vahce Lumber Co., is back in Los Angeles after a sojourn to the northern Calif. mills.
Peter T. Pope has been named g:en. mgr. of Pope & Talbot by company president Cyrus T. TV'alker. Other promotions included Guy B. Pope to vp., manufacturing; George Folquet, vp. and treasurer and Clark Johnson to vp., sales and marketing.
Ed Hansen, Hansen Lumber Co. in Cloverdale, Calif. is currently recovering from a broken hip, suffered after a fall.
Mrs. Aili Santoro is the new office secretary for the Lumber Merchants Assn. of Northern Calif.
Fred B. Smales, vp. Pacific area for U.S. Plywood, has retired after 35 years with U.S. Ply. Freddy, who plans to stay in Hawaii for awhile, had previously been Lewers & Cooke president.
West rn lumber & Bullding Motcriols MERCHANI
John L. Koepf, manager, Peerless Lumber Co., Oakland, spent part of Thanksgiving week looking over homesites in So. Lake Tahoe area with his wife.
Ed Ltoyd, 2O year vet. with Brush Industrial Lumber, spent Thanksgiving at 'Wendover, Utah's, Bonneville Nat. Speed Trials where his son-in-law established a land speed record for battery powered automobiles.
Norman Darsow, formerly asst. Eastern regional s/m., will supervise St. Regis Forest Products Tacoma, Wash., orderprocessing systems. Gerald Rawles. formerly plant traffic manager, Libby, Mont., will be forest products group traffic mgr. at Tacoma.
Peter Johnson, Jr., has been elected secretary-treasurer of the California Redwood Association. At one time, he worked as an engineer for Cal-Pacific Lumber Co.
James R. Batchelder, mgr. of Kopperns forest products plant in Oroville' Calif., has been named a tech advisor at U.C., Berkeley.
"Fitz" Fitzpatrick, a longtimer with Consolidated Lumber wrtil retiring, reports all quiet on the western front.
Paut Beattie has been named director, effective Feb. 1, of promotion and marketing for the American Institute of Timber Construction. He is now Wood Marketing, Inc. mgr.
Frank \M. Welsch is the new Kinkead Showerfold div. rep in Utah and southern Idaho.
Frank Denny, formerly asst. gen. mgr. of Angels Home Improvement Center, has been promoted by Sid Kline, Angels'founder, to general manager.
Charles "Charley" Keich joined Craig Buying Service, Van Nuys, Calif., heading sales in the screen door and related item lines. Prior to joining CBS he was with Academy Screen Door, Alumnite Screen Door and Columbia Mills.
Joe Ilearin, president, Hearin Forest Industries, Portland, Ore., opened a new plywood distribution centet, Kirkland, Wash. Frank Yendermeer was appointed Washington operations mgr. The 65,000 sq. ft. facility carries a complete line of soft and hardwoods.
Gerry Swaner, son of Keith Swaner, Swaner Hardwood, Glendale, Calif., has returned from a four month, 12 countrY tour of Europe.
Jaclyn Rae Johnson, secretary at Swaner's, announced her engagement to Randall Alan Swartz, Glendale, 'Calif.
Walter Carrol joined Inland Lumber Co., Rialto, Calif., as operations manager. Carrol was formerly with Angeles Lumber, EI Monte, Calif.
Jack Mulrooney, exec. vtrl.' NAWLA' will be wielding the gavel at two sessions of the 23rd annual meeting of the National Assn. of Wholesalers.
Jack E. McKenzie has been named hardwood sales mgr, for Kimberly-Clark's lumber div. Robert E. Smith has joined the div. as eastern sales mgr.
Dick Howe, Potlatch Mahogany Importing Div., has returned from the hospital and is recovering nicely,
James F. Pieree has been promoted to national sales hgr.r wood products specialty, by Potlatch's Bill Slemp.
Larry Norby, Builders Supply Co., Medford, Ore., is a board member of the Jackson County Builders Association.
Leo Seidner, president of Summit Lumber, Los Angelea, retuured from a I week trip to Summit's lumber concession in Liberia and to discuss future sales plans with agents in Italy, Spain and France.
Clark E. McDonald,' managing direetor, Hardwood Plywood Manufacturers Assn., has been named to the Plywood Hall of Fame.
John Kirby, Swaner Hardwood, Glendale, Calif., and wife, Betty, spent Thanksgiving vacation in Palm Springs.
Milton G. Ylooley was chosen manager, Gardiner, Ore., and Chelatchie, Wash., operations of International Paper Co. Long-Bell Div., announced II. E. Sandersoq div. mgr. Wolley takes over on the retirement of A. J. '1Cotton" Myers, mgr. of the facility since 1951.
Elizibeth "Liz" Sterling, Sun Lumber Co., San Pedro, Calif., is recovering from a recent illness. Donna Brooks a n d Shirley Clinton have joined the office staff at Sun.
John P. Nelson has been promoted to sales manager, Scott Lumber Co., Burney, Calif., reports Calvin T. Martin, vp and general manager.
Jim R. Scanlan is the new sales manager, kitchen cabinet distributors, for International Papet's Long-Bell Div., announced Henry G. Reents, manager.
Tim Wood and wife, Ruth, left for Hawaii in January. Wood plans to make contacts in Honolulu for his firm, Al Thrasher Lumber Co.
Leo Htrlett, vp,, sales, Willits Redwood Co,, - Willits, Calif., and Mrs. Ilulett, are on
a 30 day tour of the So. Pacific. Hulett will meet with lumber men in Australia and New Zealand.
Gage McKinney, son of Yerlon McKinney' gen. mgr. of Brush Industrial in Montebello, Calif., is working part time at the Berkeley yard of MacBeath Hardwood Co.
Dick' Hoover, A. L. Hoover Lumber, San Marino, Calif., joined brother Bob sales mgr. for Pacific Lumber, for a weekts skiing at Idaho's Sun Valley.
Douglas Creek, owner, Two Rivers Lumber Co., Bell Gardens, Calif., hit a double header: he's just bought a vacation cabin in Crestline, Calif., and been elected new president of the Bell Gardens Chamber of Conmerce.
Mrs. Frances Riglesberger, wife of L. F. Riglesberger, owner, Rare Woods, Inc., Los Angeles, reeently returned from a 31 day Pan Am tour of the Orient, featuring Japan, Cambodia. Mrs. Riglesberger said that the Cambodian Airliner she was traveling on at one point during the trip almost crashed over So. Vietnam.
Willis Skewes, Willis Cashway Lumber Co., Montebello, Calif., reports that 20 percent of the staff are off with flu, but fortunately their absences were spread out.
Jeanette Share, exec. secretary of the Lumber Association of Southern Calif. was a member of the home in bed with the flu club.
John Osgood, Robt. S. Osgood, Inc., Los Angeles, attended the recent director's
meeting of the Imported Hardwood Products Association.
Fred Wranic, owner of The Woodgmanr, Huntington Park, Calif., has been up north of Sacramento on a walnut buy- ing trip. Fred hauls the logs down south himself and has them milled in San Fernando.
Freil lYood of Wood Lumber Co., Whittier,, Calif. (famous as Dick Nixon's home town) reports that nearly everyone on his staff has the flu, including his drivers and bookkeeper.
Mel Pellman" manager of Harry T. Williams Lumber Co,, Torranee, Calif., tells us that business last year was great. Owner Harry Williams is soaking up the sun in retirement in Palm Desert, Calif. Charley Drachlis, Sunset Builders Supply, Los Angeles, was happy to say that as of the end of 1968 no one at his yard had caught the flu.
Maurice Rotkern, president of Rotko, Inc., Los Angeles, reports a 40 percent increase in business since taking over the yard.
Bill Seers, Seers Lumber Co., Hawthorne, Calif., lost half his staff last month to the flu.
John Dekker, Rutters Lumber Co., El Monte, Calif., had a great Christmas and New Year.
Gale Stafiord, Stafford Lumber Co., Industry, Calif., had a driver out with the flu recently.
Otto Arotik and Jack Hofi of the Edsel Lumber Co., Climax, Nev., do-it-yourself dept. brought in '69 with a bang.
Wesleln Lumber & Building Mdt6riol3 ,YTERCHANT
A display of Lane Lumber Co., Los Angeles, products was offered at a recent "Salute to Industry" luncheon sponsored by Hyatt House Hotel and Industrial Council, City o{ Commerce. 'Ihe exhibit was designed and built by Jack Millikan, Lane V.P. At the luncheon, Lane Lumber was cited for service and business leadership.
to more ond more Coliforniq deolers qnd distributors. For yeor qround supplies of dimension lumber ond precision-frimmed studs, depend on D & R.
Old Growlh Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon
Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon
Hemlock Dimension from Westport Lumber Co., Westport, Oregon
The National Particleboard Association elected a new slate of officers at its annual meeting. Alan C. Goudy, Collins Pine Co., was elected president; George Mohr, Forrest Industriesn Inc., vp.i and Winston Purifoy, Georgia-Pacific Corp., secretary-treasurer. Former NPA president Robert L. Bremhorst, U.S. PlywoodChampion Papers, Inc., and George Swindells, Duraflake Co., were named to the executive committee.
Robert E. Dougherty, NPA executive director, predicted that they would better the '67 level. Basing projections on current production, he forecasted that members will ship over 750 million sq. ft. In 1961 when the association was founded, they shipped some 219 million sq. ft.
Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.
Now, over 5,000,000 feet of dimension lumber and studs monthly . manufactured especially for Southern California construction needs.
Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.
A number of international officers and past Snarks will attend the Shasta-Cascade Hoo-Hoo club's annual concat, the 24th of this month, according to club president Al Kerper. It will be at the Riverview Country Club in Redding, Calif.
The annual is always one of the biggest and best attended Hoo-Hoo club events held in the West.
Lumber production in October 1968, the latest figures, was at a seasonally adjusted annual rate of 36.9 billion board feet, an increase of 3.9 percent from the September rate and 6.5 percent above the October 1967 rate, the National Forest Products Association has reported.
Softwood output accounted for 30.4 billion bf., a rise ol 4.7 percent from September and 9.5 percent above October 1967. Hardwood production at 6.5 billion bf. rose 0.2 percent from September but was down 5.7 percent from the year-ago level.
Problems of the industry were discussed at a recent Shasta' Cascade Hoo-Hoo Club 133's meeting.
President Al Kerper introduced Milton Schultz, Paul Bunyan Lumber, as panel chairman. Sitting on the panel were: Ray Crane, manager, Crane Mills; Bob Korn, sales manager, U.S. Plywood, Shasta div.; Bob Blumenstein, products research, Kimberly'Clark Corp.; Virgil Mastelotto, wholesaler and purchasing at Tartern Webster and Johnson; and Bill Berry, quality standards control, Kimberly-Clark Corp.
In his first press conference since being named Secretary of Interior, Alaska Governor Walter J. Hickel ofiered his views on the use of public land resources. He said, "I think we have had a policy of conservation for conservation's sake. Just to withdraw a large area for conservation purposes and lock it up for no reason, or not make it available to the general public, or make it so difficult that the general public can't use it, doesn't have any merit in my opinion. We should expand the size of the areas in a way to benefit the American people, both in recreation and development of natural resources." Governor Hickel indicated that in many areas it would be possible to get at t}le resources without impairing the area for other uses.
The Homer T. Hayward Lumber Co., Salinas, Calif., is building one of five houses professionally designed by the National Lumber & Building Material Dealers Assn. An NLBMDA research council committee issued a comprehensive study, Design 1970, with five house plans, which explored facets of residential desigrr and placed emphasis on the preferences and needs of home buyers in the coming decade.
Reviewed in the B0 page report were economic, social, political and technical aspeets that shape the American consumer's world. The study also provided knowledge of production and marketing of houses in the 1970s and describes the changing patterns in new product development and marketing.
Design and construction criteria were transposed into the five house designs by John Bloodgood, former architectural editor of 'Better Homes anil Gardens. Demand for middle and upper-income housing is expected to increase 55 percent over the coming decade.
DECEMBER 6-8, 1968 could turn out to rJ be memorable dates as the history of Western is recorded in the annals of time. Those were the dates when a special study committee, appointed by President Homer Greer took an objective look at this association's programs and industry role both now and 5 years from now.
Chairman Jim Hayes, the executive com. mittee and a few more key committee members reviewed the results of the district o'grass roots" evaluations along with the board of directors recommendations and then hammered out a 'blueprint for WBMA functions. It is an exciting program and carefully designed to respond to member
needs as revealed in our earlier research.
Western's oonew looko" details of which will be submitted to the board of directors for approval, would place major emphasis on le gislatinry tnarutgetnent counselin p;, personnel training a,nd, industry marketing ooperatinn.
The tools and implementation required for a realistic program will necessitate some increase in financial support. Watch for details as they unfold as acknowledged by the committee, "now is the time for the lumber and building material dealer to secure his place in the markets and Western must chart its course to provide maximum assistance toward that objective."
Twenty - three members participated as panelists in the 5 regional all-day sessions on "advertising and promotion." The ac,
Weslcm Lurnbcr & Euilding f$qredalr iICRO{ANT
colades were numerous and fully desdrved as members proved that there is a tremendous reservoir of practical and useful information available when they dip into their business experience.
No one in this business could be exposed to the valuable information so freely given by the panelists and not be greatly benefited. And yet all too many of Western's membership were not present. This is too bad the programs and the panelists who prepared so carefully and well deserved a good attendance.
Perhaps those who were there will spread the word and the next series of dealer exchange meetings will be jammed for there will be more of this type of program. It's great !
Welcome to the following new members: Atlas Building Center, Coeur d'Alene, Idaho; Atlas Building Center, Osburn, Idaho. And associate members: Trym-Tex, Inc., Portland, Ore.; G.H.Foster, Inc., Medford, Ore.; Building Supplies, Inc., Spokane, Wash.; Hardware Wholesalers, Inc., Spokane, and Spokane Hardware Suppliers, Inc., Spokane.
YOU MAY have thought
r vou heard the last from this column in the December issue of The Merchant, but I've good reason to write just one more column before heading for sunny (I hope) southern California.
That reason is to introduce IMA's new executive vice president to you. He's James E. Norton, a fine trade association executive.
JIM NORTON excculive vice presidcntA lfnitcd staff of veteran lumbemen experienced in handling the requirements of the retail dealer
United h their effort to provide prompt etficient seruice on rlrlcsrle orders from our
United inventory of prime softwood lmhr maintained with the retail dealer's needs in mind.
A native Californian, Jim Norton brings an excellent background to his new position with LMA. He has had five years experience in the advertising agency business as a copywriter, account executive,'account supervisor, etc, For the past three years, Jim has been executive director of the Santa Clara County Bar Association.
In talking and working with Jim, I've reached the conclusion that the Bar Association has many problems comparable in type and scope to those of the retail building material dealer. In both cases, some business has been lost to others--state agencies and commissions reducing the need for attorneys, discount houses cutting into dealer business.
Jim is well aware of these problems and as you will soon see, he's well equipped to help dealers do something about them via better merchandising and marketing.
Aside from his trade association work in recent years, Jim has developed a keen interest in the production of motion pictures for school and industry. He has also become a most proficient yachtsman and currently reigns as Commodore of the South Bay Yacht Club. He's a past president of the Pacific Inter-Club Yacht Association and past Vice Commodore of the San Jose Sailing Club.
Jim Norton lives in San Jose (a next-door neighbor to Santa Clara County Assemblyman John Vasconcellos) with his wife, Barbara May, who heads the Physical Education Dept. at Homestead High School, Sunnyvale.
He spent the last weeks in December visiting with dealels throughout northern California and will be riding high in the saddle when LMA's Top Management Seminar takes place January 12-14 at Asilomar. PIan to attend this meeting and welcome Jim aboard. He's going to provide you with fine leadership.
Bob McBrien NEW exec. vp. for LMA is Jim Norton kighD being introduced in this column by his predecessor Bob McBrien.HIS IS the season when everY radio, TV, and speaker system exhorts us to the philosophy of o'peace and goodlwill." We have no dispute with the message, or with the intent behind it. Rather, we applaud it-even though there may be a detectable background of commercialism.
We do feel that it should serve as ex' hortation to adopt this as a 365'day'a'year philosophy. The benefits would be mani' fold: individual peace of mind, improve' ment in public image, meaningful customer relations-and even soothing sales performance statistics. The "peace and goodwill" attitude is too frequently lost in the hurry and flurry of daily activity and the loss only leads further from the route of con' siderate, ethical, compassionate conduct in every daily contact. How much betterand how necessary-to extend the season
of goodwill over the entire twelve months of every year!
Added responsibilities, in the form of presidencies of their respective Chambers of Commerce, have been accepted by Emmett Madden, Livingston, Montana, (4.W. Miles Lumber & Coal Co.) and by Everit Sliter, Somers, Montana, (Sliter's) of the Kalispell Chamber. Our congratulations.
To Bob Slettedahl, Lumbermen's, Inc., Shelton, Washington, our congratulations on his election as executive committeeman for NLBMDA District 5 at the recent an' nual NLBMDA meeting in New Orleans. We anticipate continuation of the efiective representation of our interests so ably provided by Brooks Robinson, Grogan-Robinson Lumber Co., Great Falls, Montana for the past three years. To the note of appreciation forwarded to Brooks by Ross Kincaid on behalf of Western Building Material Association, we add our thanks.
The nation's largest plywood maker has ordered an unprecedented rolhack in some softwood plywood mill prices, a rigid "holil the line" policy for others, and strict limi. tations on markups at the wholesale level.
William H. Hunt, executive vp. of Georgia-Pacific Corp., said his company "hopes the industry generally will see fit to take similar action."
The action set G-P's mill price on the index grade of sanded plywood (quarterinch AD) at $110. This is an $8 rollback from industry prices published Dec. 9 by independent market reporters. It is an unprecedented action in the industry.
Despite rapid price increases in recent months, attributed by Hunt to "some speculation" as well as the long-anticipated increase in market demand, some plywood quotes are still below their postwar peaks of 20 years ago and the highest-priced items are only about ten percent above their old peaks.
The rollback in sanded prices leaves most grades and thicknesses in their normal relationship above and below the quarter-inch "index grade" with the exception of three-quarter inch panels, which have a difierent cost factor and will be somewhat above that level.
rftHE ARIZONA association held its sec- I ond quarter board meeting at the Ramada Inn in Tucson, Ariz., Dec. I0. The meeting was honored by the presence of Samson Wiener, second vp. of the National Lumber and Buildine Materials Dealers Association, and presiient of Wiener Lumber Co,, Dallas, Texas.
Wiener spoke at the noon luncheon and stressed the importance of the national association and the contribution it was making toward a united building materials industry in legislative afiairs, marketing and research.
Twenty-three officers and directors o{ the association were present at the meeting. There was a full slate of business on the agenda. Reports were made rby committee chairmen on a revised dues schedule. education, workmen's compensation insurance, lumber standards, lien law and heatine and air conditioning study.
I am pleased to report that the Arizona association has its first graduate in the National's Programmed Learning Course. Loy Allan Eich, outside salesman for the O'Malley Contract and Industrial Yard of Tucson, completed the course with very high marks. He executed the course in five monlhs, which is above average for completion time. Congratulations to tllis fine student.
The Redwood Valley Grange Hall in Redwood Valley, Calif., was the scene of the Black Bart Hoo-Hoo Club l8t annual Christmas party.
Chairman of the successful event was Ed Hansen of Hansen Lumber Co. Attendance topped I40 and the ladies of the Grange did themselves proud with an excellent dinner. Cordes Langley, Redwood Coast Lumber Co., in charge of reservations, paid special tribute to his assistant, Mrs. Joan Whittle, for her good efforts in lining up guests.
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Donald O. Mirts, of Knoxville, Tenn., was elected to the presi' dcncy of the National Building Material Distributors Association at its recent 17th annual convention.
Other officers elected were Joseph M. Jentis, Newark Steel Products Co., Newark, N.J., first vp.; Robert D. Peterson, Pal' mer G. Lewis Co.. Inc., Seattle, W'ash., second vp.; Mark E. Kimball, L W. Phillips Co., Tampa, FIa., sec.-treasurer; and S. M. Van Kirk, Chicago, Illinois, executive vp.
On a one-year-term, L. J. Kaschmitter, Pioneer Wholesale Supply Co., Salt Lake City, Utah; J. W. Peterson, Diamond Hill PIywood Co., Darlington, S.C.; R. W. Sconce, Omaha Hardwood Lumber Co., Omaha, Neb.; and f)on Mirts, Knoxville, Tenn.
For a two-year term, V/. R. Burt, Burt Forest Products Co., Ann Arbor, Mich.; J. W. McDermott, Cardinal Wholesale Supply, New Orleans, La.; L. M. McGraw, Lumbermen's Supply, Madison, Wis.; Dean Trumbo, M. Trumbo Co., Portland, Ore.; and Mark E. Kimball, Tampa, Fla.
Exar4ples of custom-designed wood products produced by San Francisco Bay Area firms are illustrated in a free, four-page brochure published by Wood Products Industry I'und' Wood in the lTasf shows numenous applications of custom millwork, laminated plastics and design ideas.
Where to Buy Gui.d,e has also been presented by Wood Products Industry Fund. The 60 page pocket-size booklet lists wood, laminated plastic and allied products produced by firms in the six Bay Area counties.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
A new Leisure Time Liai,ngSecond Homes plan book, available from National Plan Service, illustrates 41 homes. De-
new and existing foundations. PermEntry units, equipped with all steel, dual, dual leaf basement doo& are delivered complete. All technical data including size, construction and instalIation is contained in the brochure.
\ilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Textured Oak paneling is featured in two advertising mats now available to Marlite
dealers. The mats show paneling in a vacation home setting (2 col.) and in a close-up profile (1 col.). Mats feature. Marlite's deep-embossed textured sur:face that never needs refinishing.
IilRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
For furiher informqlion on qll New [iterolure ilems, wrile The Merchont Magozine, 573 So. loke Ave., Posodeno, Colif. 9l l0l. Pleose menlion issue dqte so we con process your requesl fosler!
New Adaentures in Home Decor,a 24 page, free booklet, helps homemakers select predecorated hardboard panels and comple. mentary color tones for furnishings. Also presented is information on Royalcote, Living
Your best bet for reolly efficient distribution of West Coost lumber
Full of ldeas signs range from chalets and A-frames to income units and a condominium. A 50 book starter package is $37.50 plus $1.50 for handling.
WBITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Grant Pulley & flardware Corp., has published a catalog on their drawer slides. It contains full size cross sections, descriptive and ordering data as well as slide applications for every slide.
WRITE: The Mercha,nt Magazine,573 So. Lake.Ave., Pasadena" Ca.lif. 91101.
PermEntry Corp. has published a descriptive booklet on pre-built outside basement entrances, installed complete on
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Wall and Royalcote wood shelving, three types of matching moldings, installation and how to measure a room for paneling.
A folder showing concepts in home decor through using trans-
lucent decorator panels is free. Vignette illustrations in color show how various styles of polystyrene plastic panels may be used as folding screens, room dividers and accent areas.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
The California Bedwood Assn. brought out a rnevised and ,up- dated technical data sheet The Durabi.l:itg of Rednood,. The four-page piece contains the most recent information available from USDA Forest Products Laboratory and United States Forest Service studies. A comparative analysis of durability for eleven woods cornmon- ly used in construction is included.
WRITE: The Merchant Magazine,673 So. Lake Ave.. pasadena, Calif. 91101.
Four Houre (Plus), a new publication of the Vermiculite Institute, offers data of interest to designers of fire walls and fi re-resistive insulated construction. The piece is a single condensed sheet summarizing the performance during a fire. test of an eight inch, load-bearing concrete masonrJr wall fiUed with water-repellent vermiculite.
A time - temperature chart shows the performance of the wall, compared with tle ASTM rtandard time - temperature :urve for the furnace.
IYBITE: The Merchant Ma,gazine, 673 So. Lake Ave., Pasadena, Calif. 91101.
Lumber Co. (6) Len Viale, Simpson Wholesale Co., Barbara Chacon, U. S. Plywood Co., San Jose. (D Mr. and Mrs. Ed Blunt, Simpson Wholesale Co. (8) Jerry Chacon, U. S. Plywood Co., P'ete Sharp, California Redwood Sales Co. (9) Mr. and Mrs. Bill Doyle, Speedspace, Mr. and Mrs. Bill Wessner, Union Lumber.
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To: THE MERCHANT MAGAZINE 573 So. Lake Avenue Pasadena, California 91101 Please enter my subscription for: [ 1 year $4 [ 2 years $7 E Bill Me [] Bill My Company f, 3 years $9 i! My payment is enclosed I. i:, d',. :,:: #ffi' 3r {t ' ,;r.: t|+ hii *1 ff+, l My Name Company Name Ilall Magazine to Itd-ress -----Ciiy --- ---M I Ir--- --II-- a t-I---l I I I I r ' IIlrrlt.... ' -'-'l-tr'--l Ife'll send you 2,500 subscriptions to The Metcbant Magazine Or send iust $4, if you prefer, and we'll send you iust one subsctiptioa" fust one is alt vou'll need to find' Tbe Mqcbant can be worth more than -SIO,OOO to you. -Keeprng up with the latest {ev-elopmeop io -yout industry, thr6ughout ihe 11 lfestern-states, plus news-of the best buys.in-lumber and buitdi-ng materials.. puts you on your toes agd out io front in the fastest pacedt l,argest market in the nation. Get on top of the BOOM with Tbe Mercban lllagazine E My Home tr My Company
Redwood GrouP Goes South
The three dozen stalwart northerners in a unique gesture moved tleir meeting {rom the cold northland to "sunny" San Jose, a first in the club's history.
Len Viale of Simpson Wholesale Co. was chairman of the event aided by Burt Wheeler (Marvelous Marin's Biggest Boos' ter) of Larkspur Lumber Co.
NFPA's Ctlnqdq Meet
The Southern Pine Association returned to membership in the NFPA as a result of board action at the meeting.
In a series of actions, including several policy interpretations and moilificationsn the board:'!
Supported revision of the Forest In' dustries Council to provide certain parti' cipation by American Forest Institute, public relations arm of the industry.
r[ Authorized implementation of a public relations program geared to local level action relating to increasing withdrawal of commerical forest land for noneconomic uses.
I Sponsored intra-industry organiza' tion negotiations to win total forest in' dustry support of efforts to overcome increasing adverse public reaction to timber harvesting.
E Reaffirmed strong industry support of the model building code system in pre' ference to a single national code.
I Formally offered strong support of the American Society for Testing Materials Committee procedures for development of standards applicable to assigament of stress values for wood products.
Lu Green, Gamerston & Green Lumber Co., Oakland, is back from a business and pleasure trip in the High Siena.
Jack Eolway, lumber buyer and yard manager for lVhiting-Mead Co., Los Angeles, has resigned and is retiring from business.
K. P. Eopen General Hardwood Co., Tacoma, returaed recently from spending his vacation at Long Beach, Calif., with his wife and two children.
Seth L. Butler, No. Calif. rep for Dant & Bussell, on a business trip took the opportunity to spend the weekend in Long Beach w"ith his son, Lieut. Jack S. Butler.
Christ Ost, Ost Lumber Yard, Los Angeles, was a San Francisco visitor on his way to Oregon.
Yal Larse& manager, Burns Lumber Co. and Buras Steamship Co., Los Angeles, was a reeent business visitor to San Francisco.
Frank Surbaugh, formerly with Standard Lumber Co., is associated with Back Panel Co., Los Angeles.
Carl llornibrook, sales manager, Ewauna Box Co., Klamath Falls, Ore., was named a member of a Nailed Wooden Box Advisory Commiltee to consult with OPA.
Stuart SdriilL formerly with Ed Fountain Lumber Co,, Los Angeles, and now with OPA, Lumber Division, spent a few days in San Francisco and Los Angeles before going to Washington.
SiiI Darling New York City, secretary of the National-American Wholesale Lumber Assn., met with the Los Angeles membership at a Jonathan Club lunche:n.
As this paper wasr going to press, a mysterious telephone caller asked if we had heard that Garilner Pond and Don Philips are having difficulty in getting their Umit of ducks this season.
A. H. "Abe" Jackson, Union Lumber Co., Los Angeles, was a recent visitor to the company's mill at Fort Bragg, Calif. flarry Eastmarg Eastman Lumber Sales, Los Angeles, has returaed from a trip to the Oregon mills.
C. t. Slaght, manag:er, Los Angeles warrehouse, T. M. Cobb Co., and Mrs. Slaght, are receiving congratulations on the recent birth of a daughter, Marilyn Kay.
A. B. 'BertD McKee, Jr., general manager, San Pedro Lumber Co., Los Angeles, returned from a three week trip to the East. Ilarry Vincent celebrated his 35th year witlr E. K. Wood Lumber Co., Bellingham, Wash. M. C. Mclver, Penokee Veneer Co., Mellen, Wis., confened with A. C. Pascoe, Los Angeles, who represents his firm on the Pacific Coast.
Albert A. Kelley, wholesale lumber dealer, Alameda, returned from a 10-day trip to the Redwood Empire and Oregon mills, including a visit to Portland.
J. B. "Jack" Bishop, sales manager, Weyerhaeuser Co., Klammath Falls, Ore., spent a week in Los Angeles on business. Bishop succeeded W. A. Constans, formerly with Weyerhaeuser for 13 years, and now general manager of Anglo California Lumber Co.; Los Angeles.
Jack Dionng publisher, addressed the East Bay Hoo-Hoo Club 39 at a recent meeting.
Eerle A. Sanborn, Ba:r Lumber Co., of Whittier, was appointed ma,nager of Schafer Bros. Lumber & Shingle Co's. office at Reedsport, Ore., succeeding Charles T. Gartin.
Victor J. Ilerrman, formerly manager of Tilden Lumber, Berkeley, and also with Santa Fe Lumber Co., San Francisco, is now asscciated with Albert A. Kelley, wholesale lumber dealer, Alameda.
Glenn Fogleman, manag'er of The California Door Co,, Los Angeles, left on a 80 day trip to Washington, D. C. He completes 25 years service with California Door this month.
Gerald F. Wetzel, resident sales manager of McCloud River Lumber Co., McCloud, Calif., and Mrg. Wetzel, were recent Los Angeles visitors.
Paul L. Mathies, W. B. Jones Lumber Co., Los Angeles, retunned from Northern California and Oregon where he called on pine and fir sawmills.
D. Norman Cords, pine dept., WendlingNathan Co., San Francisco, and Mrs. Cords announce the birth of their son, Douglas Allen.
Lieut. Farrier Penberthy recently visited his parents, Mr. and Mrs. Paul Penberthy of Penberthy Lumber Co.
Howard A. Libbey, general manager of Arcata Redwood Co., Arcata, Calif., recently spenb a few days in San Francisco.
E. L. "Bert" Cooper, Union Lumber Co., has been transferred to the Los Angeles office. He succeeds M. II. McCall.
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WHOTESATE ONIY t
Mernbcr Notlonol Scrh qnd Door
Jobbcr: Arcoclollon
David Cutler
The Merchant Magazine
573 S. Lake Avenue Pasadena, Calif. 91101
Dear Dave:
Possibly the enclosed letter from Mrs. Herbert Nollar will be of interest to your readers. We have answered her other questions, but perhaps someone in the industry would explain to her "why a stucco house is considered so much better than a frame house from a loan standpoint."
Sincerely,
Jim Cooper Wood Information Bureau1111 Wilshire Blvd., Los Angeles, Calif. 90005
Gentlemen:
We embarked on a remodeling project, enlarging and modernizing our old frame house. Unfortunately, we started this just as money became tight. The total cost of the remodeling is about $12,000, and it was necessary for us to obtain a loan for $8,000. We were great- ly surprised to learn that a real obstacle in obtaining a loan of this size on an older house is encountered when the house is frame rather than stucco. We did get a loan but at an exorbitant interest ratn.
After the loan was made, we received telephone calls from representatives of several mortgage companies. Each said he was calling because he was certain we could get better financing with his company. As soon as we said it was a frame house, they retracted and said they guessed they couldn't help us after all. One gentleman even expressed sympathy and said good-bye with a heartfelt "Well, God bless you, dear!"
When we were planning the addition, the contractot's plasterer tried to sell us on stuccoing the entire outside. We rejected this not only because of the cost but because we felt the style of our house would look better with wood siding. However, if we had agreed apparently we could have saved enough in interest to pay for the stucco.
We just don't understand why a stucco house is considered so much better than a frame house from a loan standnoint. If fire hazard is a con-
sideration, that shouldn't be a concern to the mortgage company as the mortgagor is required to carry sufficient insurance to cover a loss.
Sincerely, Mrs. Ilerbert II. Nollar 1836 Las Lunas St., Pasadena, Calif. 9110?
GOOD RESPONSE
The Merchant Magazine 573 So. Lake Ave. Pasadena, Calif. 91101
Dear Dave:
My "Position Wanted,, ad in Nov. issue has been oerg effec-
tive. It has drawn much sponse.
Thanks, George W. Matteg 1260 No. A:rowood Dr. Brea, Calif. 92621
Remember, folks, keep tho6e cards and letters coming to Tbe Mercbant Magazine at our new address: 573 So. Lake Ave., Pasadena, Calif. 91101.
YVHOLESALE LUI'IER
l9l No. Lihrc. Box IB9. Ri,aln, Calil. Telephane Area Code 714 . 875-2060
To honor members of the plyv'ood industry, who supply plywood and allied products to the Palmer G. Lewis Company's eight Pacific Northwest and Alaska distribution outlets, a special appreciation banquet was held in Seattle recently.
Present but not pictured were: Tom Saathofi, Vancouver Plywood Co. ; Dick Anderson, American Plywood Association; Roger Sands, Puget Sound Plywood; and Pete Clute, Hcrb Beireis, Camille Saul, Clifi Schattenkerk, Cutler Lewis, Hal Panks. Don Tripp and Chuck Lauber of Palmcr G. Lewis Company.
PLYW00D IYPES are George Harris, Puget Sound Plywood; Wayne Earley, Scandia Plywood; Dean Short, Boise Cascade torp.; Dick-Reiten, Hilarin Lumber: Bob P,eterson, PGL; Brian Dutton, Timberland Forest Products; Glenn Axling, pGL; Marge Stiefbold,...Goodrich Forest Products; Gordon King,'Boise Cascadl; Bob lghen & Tom Kinsman, Plywood Marketing Associationl Dick Davis and Bill Shield, .Williamette Industries; .Tom Martin, -Anacortes Veneer; John Shopmeyer, Plywood Marketing; Tim Goodrich, Goodrich Fo.est Products; Georqe S',riinO6tts. Willame_tte,-lnd.; Jim Parmley, PGL. Front Row: Bob Rose, Jerry Billint'gton, palmei Lewis, Bill Anderson and Maynard Hoffman, all of PGL Co.
Six New Ponels
Six new Royalcote woodgrained panels and a new rough-textured panel in a delicate shade of green have been introduced by Masonite Corp.
Castanea series features a textured chestnut woodgrain available in three color tones. Panels are 4' x 8'.
Royalcote line. Both walnut panels are available in 4' x 'l', 4' x 8' and 4' x t0'.
A newcomer in the Royalcote rough-textured panel series is Fern Green, an embossed panel with the look and feel of weathered barnboards. This paneling comes in 4' x 8'.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Hewn wood mantels, which can be installed over any fireplace, have been put on the market by Hewnrite industries, Inc, The mantels ane hewn on all sides and ends, with distressed tops, from 3 x 10 solid western red cedar boards. They come in
Brazilian Rosewood
A narrow groove on each side of an ebony inlay, which occurs at 16" intervals and is !Y+" wide, accentuates the dramatic quality of Brazilian Rosewood. Panels come in 4'x 8'and 4'x 10'.
even foot lengths from 5'to I and in even two-foot lengths from lfr to 20' (with other sizes, as well as hollow core mantels, available by special order.)
Packaged mantels, either unfinished or with a walnut finish, include one pair of decorative cedar brackets, installatinn screws and instructions.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Bonus Bucket
Nyco Products Co. will package appropriate janitor supply products in a reusable 5-gallon plastic bucket.
In addition to service as a scrub bucket and for other cleaning tasks, the bucket lid is equipped with a well sealed "FlexSpoutf' assuring the user of an uncontaminated product and ease of pouring after opening.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Classic'Walnut resembles expensively finished oiled walnut furniture while New Sable replaces a popular standard in the
The Aerosmith Spike Driver offers industry and construction a method of driving nails or spikes as large as ?0 penny. Although the weight of this new model is only slightly more than 2 lbs., it drives ?0 penny nails, or spikes and pins, as
Takes 70
nails or spikes easily as driving 16 and 20 penny nails.
The Aerosmith Spike Driver is similar to the Aerosmith Model RN-16, and like the other Aerosmith tools, no finger actuated trigger is used. fire Spike Driver cannot be fired unless placed against the wcrkpiece. The air consumption of the Aerosmith Spike ,Driver is approximately 4 CFM, operating at 100 PSI.
\YRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Srik lr
The "D-4" self-merchandising display of Putty Stik, available from Forest Interiors Corp., contains two one-half dozen dispenser cartons of each of 18 colors.
Non-shrink, non-staining Putty Stik is applied directly over nail holes, nicks and minor imperfections for finished appearance. The color matches pre-finished paneling colors. Other merchandising displays containing up to 36 colors are also available.
\MRITE: The Merchant Magazine,578 So. Lake Ave., Pasadena, Calif. 91101.
The jamb units are available in grains and colors to match existing vinyl covered panels and accessories. Units will be available with or without matching doors with hinges installed.
a companion line of anodized aluminum standards and brackets.
"Color Shelf" shelving is available in mandarin orange, sunflower yellow, avocado and walnut mix-or-match colors in 8' to L2 widths and 24" to 48" lengths, constructed of 7a" hardboard.
"LifeTime Shelf-Ware" line consists of anodized aluminum standards, desigaed so that screw and bracket slots are invisible.
IHE t0RRAltlE, one of three hand-carved designs in the new European line of doors from Simpson Timber Co. featured at the NAHB show. The new doors are shown in the Simpson House of ldeas with other building products for 1969. The exhibit also includes Simpson's popular Mediterranean door line and its recently introduced English Tudor door. Also featured are California redwood plywood, redwood decking and paneling, acoustical tile and DecraGuard decorative panels. WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
A line of 4" stainless steel submersible pumps was introduced by Barnes Manufacturing Co.
The line, containing 55 two- and threewire models, will provide increased durability through better protection of the inner
No shimming necessary
A patented positive locking head and pressure screw adjustment system allows the casing to align perfectly with any rough opening.
Units require approximately forty-six less nails to drive, set and putty than conventional door finishing methods; precison machine mitres give perfect installations without time consuming variables.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
For further informolion on oll New Products qnd New Literoture, write The Merchonl Mogazine, 573 So. Loke Ave., Posodeno, Colif. 9l l0l. Pleqse mention issue dote ond poge number so we con process your request fosler!
Sizes range from 1'to 6'lengths. Brackets are designed with ultra-thin profile and no extruding flanges. TVo of these occupy the same space as 12 conventional brackets. Sizes range from 6" to t2". Both the standards and brackets are available in old gold' satin silver, charcoal and walnut.
Floor displays for "Color Shelf" and "LifeTime Shelf-Ware" are offered. Color consumer literature is also available for use with the display units.
\ilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Remodeled Corner
A little imagination put this corner to work. First a recess was built into the wall so that books and interesting accessories could be displayed in an attractive showcase. Then a small refreshment bar was added. The stools provide a comfortable spot for a phone chat or a quick letter.
working parts. Each pump in the line features stainless steel pump housing, motor shell, inlet screen, and cable guard.
A selection ranging from 1/3 horsepower to 5 horsepower electric motors and capaeities to 3,200 gallons per hour at depths to 800'is available.
WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
A pre-fit, vinyl-clad door jamb unit has been introduced by Nikkel Lumber Go. The unit includes the jamb, casing and stop assembled and pre-fit to accommodate all opening sizes.
KWIK-SEE VISUAT I0CKSET package from Kwikset Sales and Service Co. results in extra sales when product is displayed at the end of store "islands," according to the company. WRIIE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Shelf & Aluminum Hqrdwqre
Home Equipment Mfg. Co. is marketing a coordinated line of hardboard shelving and
Features easy maintenance
Washable Marlite textured oak paneling is on the back wall and a contrasting white on adjacent walls.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
GIISSIFIED ADYtRIISING-Position Wanted $2 a line, minimum $4.50. All others $3. a line, min. $6. Two address llnes (your address or box noJ count as one line. Deadline for copy is 20th. Box numbered ads $1 extra.
TO CALL lN AN AD: 12131 792-4098
Names of Advertisen in this Department using a Bor Number cannot be released. All replies should be addressed to the box number shown in the ad in care of Ihe Merchant 573 So. late Aye., Pasadena, Calif. 91101.
PROGRDSSIYE RETAIL COMPANY, established 1904, wants young:, aggressive man capable of ultimate managerial duties. We offer good wages, bonus and fringe benefits with unlimited opportunity to the right man. Mail .confidential, adequate resume to Bruce Pohle, Southern Lumber Co.,1402 S. 1st St., San Jose, Calif. 96110.
HARDWOOD SALESMAN. Established wholesale lumber company has opening for experienced salesman and trainee in Southern California area. Excellent opportunity. Good pay, commission & fringe benefits. Send resume to Box 208.
WANTED: Experienced retail lumberman as assistant manager for well established retail lumber firm in Orange County. Wonder- ful opportunity for the right man. Send resume to Box 489, Bellflower, Calif. 90706.
TUCSON, ARIZONA, YARD wants experienced and aggressive salesman for contractor and commercial outside calls. A worker can make good return w-ith top yard in active building market. Resurne to I. Manspeaker, Midway Lumber, Inc., 4155 E. Speedway, Tucson. Ari2.85776.
IMMEDIATE OPDNINGS-Six Managers to $20,000 per year. Six assistant managers to 915,000 per year. Rapidly expanding chain of Iumber and hardware discount stores in southern California. Tremendous career opportunities in our modern, new stores. Send resume now! Write Box 202, C/O this publication.
JOIINNY THE LUMBER LOAD SIGN PRINTER
Specializing in danger flags, side-load signs, job cards, etc.
John Weiler's Printing, 1842 W. 169th St., Gardena, Calif. 90247. Phone (213) 676-7522 or 323-7606.
SOTID BRASS TRIM= TACOUEREDMADE BY WESTOCK
IIUNTER WOODWORKS, Inc., wants to buy 4x4 and wider, economy and better, twisted and weathered Douglas Fir. Phone (213) 776-2544 or 836-56?1.
NEED A TRAINEE? Young man, 22, Vietnam veteran and married, needs a job. S.F. Bay Area preferred. Have a shortage of new men in your trade ? Employers, here is your chance. Wholesale or retail. Phone (415) 933-5989 after 6:30 p.m.
FOR LEASE: On busy thoroughfare in Garden Grove, Calif., yard suitable for Retail or Wholesale operation. Paved and fenced, sheds, ample parking. New store which could be converted to offices. Available immediately. Telephone: (714) 835-6006.
MODERN PLANING MILL for sale or lease. Located at Ar.cata, Calif., on Highway 101 and N.W.P.R.R. Yates-American L62 Planer with automatic feed table and Irvington double end trimmer, sorting and grading facilities, Yates-American V60 Resaw, tilt feed hoist. Immediate possession. For further information call Denny Hess, (707) 487-323L.
FOR SALE-42" band., rip & resaw combination. Tilting tsble & feed rollers. 5 blades, 25 hp motor. Price: $1,500. Available from Fleming Lumber, (213) 256-2267.
SELECT STRUCTURAL
DOUGLAS FIR S4S GREEN OR KILN DRIED 2 x 10 Random or Specified Lengths
LUMBER SPECIALTIES
7l59rk Telegraph Rd., Los Angeles 90022 (213) 685-8658
Less lhan I0 Cases: 856
PAIO ALTO, CALIF.
tos ANGEIES
TUMEER AND TUMBER PRODUqIS
Amcricqn Hqrdwood Co. .....-.-------.-.....-- --..-(?1 ?l 7!?-1.?3.1
ir?ioi" nea.ooa co. ..-.-........------'..---"...(?l 3) ??9'!8.49
*igr, ii.tr Products Corp. .-----.....----.--(?t91 99q-Z'191
A""i tnaurtti.t (Hewnrite) -----'.-..--..--..--.(213) 969-{f91
Scn Bernordino - Rlverside Scrntq Ano Areo
Bellwod Co., The ...-....--..-......-------.(7141 53q'qq?1
ili,]in -iili"iiri"l lumber co---.----.--.--(21 3] RA 9'9991
iirti' r"ir"r -co.. rnc........-..-(21 3l RA 3'l 681-3-3'15'l
a;-;;, "i;; G; sqles -.......-----...----.-.------..( 2 | 3 ) 99a'?t-9?
a;;;-i{""d Lumbsr & Plvwood -..-----------.(21 3) 991-9?gl
d*rotJ1-u.t, F. M. .----"""""-""""""""""771'2461
dotcy a Co. ...--...--........-.-'-..-..---.-'..(213) ED 6'1261
Ei'iJ/ a s.",' D:' a:......-.-.........-------t?!91 4.9-Mz
;;; {v; }ii'sor"' ..-...{213} 245'3131
iii i- iii'.'iu"u.i c". ..-..-....-...-.--...-.-.(21 3l vL ?-919?
i;;"r.i; i";bt co.. Ed.........-...........f2r31 tq 9-!9ql
i;;;;;i ;;';;i- Prcducts .........--.-------.(2131 lA 9'?!19
Cqrfow Co. .......--......-........-.....*........(7,|4) TA 5'0672
Franon & Co,, Slcphon G. .......-....-..{714) OR 3-3500
Georgio-Poclfic Wqrehouse ....-*....-...17141 OV 4-5353
Hqrbor tumbcr (Al Wihon).....-..-'......17111 OV 4'8956
Hobbr Wqf f lumber Co., Inc..-.-------(71 11 511'5197
Inlqnd lumber Compony --.--..-..-..-...(7tll TR 7'20Ot
Morquort-Wolfe Lumbet Co, .-----.........-.(21 3l 625-1 191
Tort6r, Webrlq & Johnson ...,.....-........-.(213) TR 5.1550
Twin Horbori Lumber Co. -..-.-......,.-..-.l7l1l 517-8086
Union Lumber Co. .---.--.-.-....----- --.......-...171 11 512-5669
it"iictr;'ttorirood co. .........-........-..'(2131 Pl ?'3-7?t
diiii:piiitti -iorp. (l.umber).......-...(2131 !A 9'??9!
doiii"-i.ittii iorb. iplvwooal--.--.-..(2131 RA 3'e26!
Goiiio-pocific cori. .........-...---....---.(213) rR Z'qqf
i'"r-iii-n' l,ri.rl" [uirber co....--"""-""(21 31 685''1506
ifi;;6 l;;i;; sqtos ............-.--.-.....'.(2r31 sP q'919?
iiiii-iu-'us co., o. ^{.--..--...--.----.--.-..(213)'v!u 4'?9lg
iiujr [r.u"r Co. .........--...-..........-..-...(2131 sP 9'1919
i'"Jip.ia.ii Buiiding Moteriqlr 66. ...-....(213) 639-99f
ioic' tu'ler Co. ........------......-..-.--..--....(?13) 4N ?'gqz1
torhlcry, Dovid E. ..........---.--.--....--.......(213) CH q'9q99
i,ri-ulh-wott. Lumber co' """""""""-'(213) 62t'1-!2!
il;aL; i".6c; co., rtova...--....-.-.-....---(21 31 678-5331
U.S. Plywood Corp, (Sonfo Ano1.........-..17t41 838'7000 SAN FRANCISCO
BAYAREAtniiilll||ll||l||l|||l||li|l|t|llll||||iln|iliiiiiimm|mifiiiiiiimu
Arcqlo Redwod Co. .......-.-....-....-...(4151 YU 6-2067
;ili -i- il i-.t.i, l. w......-.--.-.-.-..-'.(2t 31 87 2't-28o
i,iJil,"i m*iJrs-oia rimuer Co.........(2t31 ?A_l-99Z.
ij;;l;.d;-i;6".i 5.' .-.....-....-....-.....-...(2r 3) Du 2-9?,7-q
ioiiti.?ir 5oles....-....-...---........------...'.-.---..(213) 682-3533
iJciiii ti,'r" co., rhc-..-.-......-.-...-..(213-l gtl 1'?q|q
Forsyth Hordwood Co, .-.-.,-----.-.--.-..------,--...(4.| 5) 282'Ol5l
Gerslq.Pacif ic Corp. ......---.--...-..-...........(41 5l 871 -q 578
Holfinon Mockin Iumber Co, ...-...........-.(.{5} 167-8110
Horbor tumbcr Compony ....-...-..-.......(,{l5l'tV 2'97?7
Higginr lumber Co., J. E. .----......-....-....-(415) VA 1'8711
iiiiiii-t't.ot*"' Lum6er co....----'.......----(2!3! si 9'?3??
-P;- [i;iic iioding Co., Inc.--.------'--------(21 3l 268'?7,2^t-
pitice compony, Ai ...-.-.......-...----......--.-.!?19) - 92q-qq9!
i.nu..rt'y Iun,iret C". ...-.....-.---....-.-..--.'(2!91 tt{ .9'{qll 'fiilr i";b.a co. -....---------...--.-"-(213) !15-'29?9
iict [umber senic6 -.-.---.---.-'.-'."""'- """'121 31 23?'12?1-
3ini.ra-tu"t'i, Inc. ...-........'........--.-....qlCL AI ?'?!9!
Hobbr Wqll lumbet Co., Inc....*.....-...(fl5l Fl 6-6000
[omon Lumber Co. ......................'..-.....-.(/tl5) YU 2-137 6
Paciflc tumber Co., Tha..-....-.------.l4l51 771'170o
Pdromino lumbcr Co. --14151 12l-5194
Sif morco, lnlernotionol --............--...--...(41 51 776'1200
Tqrler, Webiler & Johnron, Inc. .----....-(,115) ?R q-1?99
Union' Lumbcr Compony .........-.....'-.......(41 5) SU l'61 70
ii;;; iil.r;;; c". .-.....-..................(2r3) 32t.e_?g?
Slmmoni iqtaiood tumber Co. .-..-..-.-.--.(213) 723'6456
iouir'-Coy r.a*ood co. .-...--------..------..-(213) 5l ?-9?qq
Srotii irinu"r co. .....-.....-....-.........--....1213t-AN-?'q9#
iioni*? t"tu"i Co., Inc. -.-...-.-.-.-----....J2! 3) .q8i'{911
5i'iir"i a son, E. r.' 1213) ly. ?-!9ql
5ui,li ru'u.i co. .....-...-...--...-...12!31 4N-1-?lq!
iun runuq co. ...-..........-....-....-..---....'!?! 9l ? 5--1-291
Swirnei ttqruwooa Co. ...-.--.-----.-......-.-.....{21 3} 21r' 17-tl
iocoro ruruet Solec, Inc. ....-..-----.(213) MU 1'919!
ioirit, WtUtr"t & Johnton, tnc. -.-.."""'(213) AN 9-2231
Torf€r, Webtter & Johnson, Inc. -ivoi' Huv') ..--......-............--..'..-----...-.-...(21 ql 796-'7-919
r*ii -i"iuoir' sotet co'...-....-..........-.......(21 3) S?!'q!99
iJnion f-unber Co. ......-----.-.--.---..-..--........(714) 5!2-rlte-
u;ift wht*. Lumb# co.'-..."""""""'(2131 ov !-9q99
iiiiJ si"iii- Piywood corp..............-...(2131 tu q-q{l
u.'i. ptv*i.J t6'p' (oteniqle)...-.......'..(213).-cl 1'?ll9
U,S. Plywood Corp. ILong Bcach)-..-.'.....-"-"nE z-Jvul
Vo-n."' iu'uer co. .........-......-..-...-...(?19! 1l! ?'9992
W-.nJting-Noitron Co. ...--...-..-.--.....-.--.'(213) cU 3-?ozq
Unit€d Sloier Plywood Corp. .------.........-(415) JU 6'5005
Wondllns-Nothon Co. .........-...--.-....(4151 SU l'5363
SASH-DOO RS-W I NDOWS-MOU tD NGS
BU t tDI NG MATERIAI.S_PAI NT_HARDWARE_ETC.
Cofqv€ros Cement Co. -..DO 2-1221
IREAIED IU,\AEER_POIES
Koppers Co,, Inc. .....-...........-.....,........-.....YUhon 6-2660
Wendlins.Nqthqn Co.,.--.....-......-................SUtler | -5363
SPECIAT SERVICES
Gilbreolh Chemlcot Co. ...-SU l'7537
Redwood Inrpeclion Scrylo ...-....-..-....-..-...EX 2'7884
GREATER BAY AREA TUMBER AND TUMBER PRODUCTS
Atkinson-Stutz Co, -..--...-....-.....'-....--..---.-....3/r5-l 621
sAsH-DOORS-Wl NDOWS-MOU tD NGS
BUITDING MATERIAIS-PAINT_HARDWARE-ETC.
Eoxler & Co., J. H. ...-.......-................-.....(415) 31?'q?91
Cqlweror Cemenf Co. -.----.Gt l'7400
Femko Jr{fs. Co. .....-...........--........----.--.----('{l 5} q53-2q!9
Pithburgh Poink ---...-...(415)-8'll-'1539
-' lfuoitrtou r" (Anotreim l ...'.-......--..-.......--{71 1l 77?- 58-8^9
uidir'olut.t Compony ...-.............--...-.-(21 3) Rl-q'{{91
wtrtriii norawood!, Inc. ----.------..(213) 7-11'lt?\
liiiio-iJ"t.'-ri.".l iroducts ......------..-...-.(21 3) 583'601 3
TREATED tUMEER_POIES-PI I.INGS_TI ES Boxtr? Co', J. H. .'(2131 DU-8'9591 foiipttr CJ'itp*v .--.-'(213) 830'2860
Ml ttwoRK-DOORS-MOU LDI NGsBU TDI NG MATERIAI.S_PAINT-HARDWARE_ETC.
A:soclqled l{olding Co. ...-.--.-......--...(2!3! RA !-9??l
giilwod co., Th; ...--................._._.___..(2t31 s??_gq1l
ac"ily llonu?oauring Co. -------..-.-...(21 3) 7 5t-qr6-4. ccrtori co. ...-...........(2!3! P!,?-911q
D"ft, tn". -----......---------.(213) 77?'????
johnson Pet"Dor, Inc. ...-.....-..-..-..----.......(21 3) 31?-\?7^1.
iloprr s-t., Ini. ...........----.-......---..-.(213) ox 8-2536
Bellwood Co., The ..--...-.......-..--...-....-.....(4081
ilo*n Supptttt. Inc' .'.-........-.-.-.--.--..(2131 Ary ?'9q92
.ri.iJiir,i rfiin"iialrins co. ....._...._..._..(21 31 81?-?q7,t
iiitsl're1' Poinlr .-............-.-.....-.....-......-..(21 3) 3L9'93-73.
Sto-t uUi, Inc. .-.---.....'.....--.-........-------.----.(213) 77li 174
5i-ri o6ot & Plywood Corp.........----.---.(213) CU 9-91?9
ii.rii,-w.u.r"r & Johnson'.......-......-....{213} AN ?'Z?91
i"it"r, W"l.r"t & Johnon (Specioltv DiY:l A{ -q'q91
ifrUiitnu For.il Produch,'lnc..-..-....-...(213, 860-3872
SPECtAt SERVICES
A$ociqled rrtoldins Cr. ........--.--.---..--...(tl3l RA-q'9??l
Redwood Sqles -.------....--.----.-........--.l'707 | 822-1611
Pocific Fir Sole .-..-.-.--.-----.'--.-----.....-..-.----l707l 822'2181
Simpron Tln'ber Co. ...-..-....--.--...*..17071 92?-O- 7-l-
Souih Boy Redwood Co. ...-....................(213) qP ?-9299
focomc [umber Sole:, Inc....--...'-......-(7071 VA 2'3601
ANDERSON
Kimberly-Ctqrk Corp. ...-.-........................-(91 6l 361-7991
Pqul Bunyon Lumber Co. ..--....---.--..-..--....(9161 365'2771
BAKERSFIETD
Gorgto-Pocific Wqrehouse ..........-......--(9gql 4 Z'7-ry1
s"illino tioreriot D6oler3 Cr€dit Assn. '.-.1213) 382'7151
ir;;i;i ^{is. co. L.....*....-.......................(2r31 97f-1!q9
iiiiiori'i" [umber Inspecllon S€ryic4....(213] No 5'54ill
Coorf Ploning Mitl ....-..--..------.--.-.(213) MA 2-lIEl
gild SJytd' Seryice ....-..'.....----.------.(2131 780'1770
Hqid;.Hid;...-...,--..-.--.....-.-...........-..............(213) 257'753r
ioilpny Renr-A-Skill ......'.----.-------.---........(?13-l 381'!?99
U.S. -Pfywood Corp. .....-..........-...........(805) tA 7-7736
CATPE
Pcirce Lumber Co,, Al .....-.---.-----...---.---..(503) 312-2663
Torlor, Wobster & Johnson ...-.......--....-...(5031 342-5128
U,S. Plywood Corp. ---.--.-..-....-...(503) Dl 2.llll Weyerhoeuser Co. .---.-........--.-.....-..-...---..1503) 342-5531
Willomelio Volley Mfg. Co, -.-.-.-...-...--....(5031 689-1440
GRANTS PASS
Twin Horbors Soles Co,
iAEDFORD
179-1656
Founldln Lumbet Co., Ed.....-.....--..-.......(5031 535-1526
Wendf ins.Nothqn Co. .....-....-...........--.....(503) 772-7063
PORTTAND Boxter Co,, J. H. .-.-..--..--.-..-.-.--..-.--.-......(503) 227-2571
Dont
Corp. ...--..-..----..-....-...(2061 383-4578
Weyerhoeuser Co. ...........-........-....-..-...(206) 383-3361
VANCOUVER Int'1. Poper Co.,/Lons-Bell Div. .--........-.(503) 285-1300
wtNLocK
Shokertown Corp. ...-...-...--..-..........-...(206) SU 5.3501
OREGON
BEND Brookr-Sconlon ..-..-...(503 EV 2.2511
coRvAt!ts Con.fob Equipmenl Co. .....-.--.-..--..-........(503) 752-2955
EUGENE
Fremonl Foreil Products -.---.-..-.......(5031 Dl 3-9267
Georgio-Pocific Corp. .........-....-.......---.-.(503) 345-4356
coroRADo
COTORADO SPRINGS
U.S. Plywood --........-.....(303) 636-5021
DENVER U. S. Pl1*ood ......-.....(303) 222-1751
Denver Reservo Supply Co. ......--.-.-,...-...--(303) 292-9O9O
Georsio-Pocific Corp. .....-.........-.--.----..-....(303) 623-5tOl
Koppers Co., lnc. ..-...-...........-...-......---..--..(303) 623-51 0l
Weyerhoeuser Co. .-.........-.--.-...........--.--..-(303i 433-8571
SATEM
226-1213
U.S. Pfywood Corp. ...-...--........--......-.--(503 CA 7-0137
SPRINGFIE[D Rosboro Lumber Co. .....-..-.------..--.-....--.-.-.-(503) 746-841 I Weyerhoeuse! Co. .....-,--..-------.......--.......(503 226-1231
VENETA
fnf'f. PoperlLons-Bell Div. .-.....-.-.-.-...-..-.(503) 935-2215
IDAHO FATTS U.S. Plywood -.............(208) 522.8991
ERYN T. BERIET
Ervin F. Bertel, well-larown sales manager of Scott Lumber Co., Ine., Burney, Calif. died Nov. 23 of natural causes. He was 69.
He was born December 28, 1898, in Tonawanda, N,Y. Mr. Bertel was active in civic afrairs and community life. He belonged to the Tonawanda American Legion Post and Masonic Lodge No. 275. He was an elder in the Burney Presbyterian Church; a member of the Intermountain Shrine Club, where he served as an officer for the past eight years; a member of the Redding Hoo-Hoo Club and was active in the North Star Chapter of Eastern Star of FaII River Mills.
Active in Boy Scouting, Mr. Bertel would soon have had the seventh Eagle Scout among his sons. He held the rank of Beaver as a scouter and was an officer in the Mt. Lassen Council. He also was a World War I Navy veteran.
He. is survived by his widow, Doris; and eight sons, Ervin, Donald, Edward, Carl, Richard, John, Paul and Brian; three sisters, Mary Helwig, Rose Main and Mildred Fonner; brother, Carl, and three grandchildren.
EDWARII f. AIIAMS
Edward F. Adams, president' Economy Lumber Co., Oakland, Calif., died late last year. He was 75.
Mr. Adams established his company 37 years ag:o. A native of Connecticut, he went to California as a child with his family. He began in the lumber business as a high school part time worker. On the road for White Bros., Oakland, he later became an independent broker and then set up his own company.
He is survived by his widow, Bida. His brother-in-law, Edward Connitt, continues as general manager of Economy Lumber.
TT(IIIE C. SIANT()N
Leone C. StantorL wife of Leroy H. Stanton, Sr., former president of E. J. Stanton & Sons, died December 26, in the evening. She was 73.
Mrs. Stanton had suffered a heart attack in October, 1968, and was convalescing at the California Convalescent Hospital, Pasadena, Calif. Leroy Stanton, Sr., is semi-retired, managing a small lumber business of his own presently. The Stantons lived in Pasadena, Calif.
Stanton is the son of the founder of E. J.
Stanton & Sons, a large Los Angeles lumber and building materials wholesaler and distributor, founded before the turn of the century.
Mrs. Stanton is survived by her daughter, Mary Speck, Glendora, Calif., and son, Edward Bulmahn, Pasadena, and a number of grandchildren.
Gordon Dewart, office manager of KoPpers Co., Wilmington, Calif., died Nov. 27, of a heart attack. He was 56.
Mr. Dewart was born in New Hampshire in 1913. A graduate of Dartmouth College, he worked for Koppers 20 years, starting in the Denver, Colo., ofrce. He was a member of the American Wood Preservers Assn. He is survived by his widow, Mary, of Huntington Beach, Calif., and daughter' Deborah.
you can reduce your risk of heart attack by following these simple rules:
Eat foods low in saturated fat and cholesterol
. Stop smoking cigarettes
. Reduce if overweight
. Exercise regularly, moderately
. Control high blood pressure
. See your doctor regularly
. Help expand the life-saving programs of your Heart Association
Gl\|E...
so more will live
STRAIT DOOR prouided' over 500 exterior soltd core anrt l()00 in"t.erior hollout core h.ardboard tloors througlt, one ol its customers lor the new South Bay Club Aparlments, Card,en Croue, Calil. Ve are also in the process ol lu,rnishing doors lor uarious other South Bay Club Alxtrtmenls located in northern and southern Calilornia. I'he 402 u.nit, ffi7.5 million structure couers ll acres and, includes men's and 'u,onten's health clubs; nightlighted tennis, uolleyball and. basketball courts; Olympic
size swimming pool; sauna baths; indoor d,riuing range; party room with dance floor, hulJet & bar; card room; billiard, room and Jacuzzi pool. Contractor and owner ol the structure is the R&B Deuelopment Co. Architect is Robert H. Skinner. A.l.A. The Card,en Crote South Bay Club is the latest addition to a growing'list ol the Il/est's leadi,ns commercial establishments uhich chose -STRAIT d,oors-the i,nd,ustry's quality leader.
