Merchant Magazine - January 1968

\Ve con get it to you fost!

Whether it's o speciolty item, or something run-of-the-mill, you get whoi ydu wont when you need it. Whot's in it for you? No wosted shedding. No worry obout keeping on inventory or checking it. Best of

Your dependable statewide source for quality products ,lftitr;,.---;$

;>!;'';'-6il.; l-*--_- a#u'ineo''.c) ,t1=

Buildine materials for any needs at these conuenient locations:

LOS ANGELES

42OO Bandini Blvd.

LOS ANGELE5 (Hardwood)

4230 Bandini Blvd.

VAN NUYS

15150 Erwin St.

STOCKTON

Stockton Box Company

18OO Marshall Ave.

NATIONAL CITY

1640 Tidelands Ave.

RIALTO

555 West Rialto Ave.

FRESNO

t266 North Maple Ave.

NEWARK

5526 Central Ave.

PHOENIX, ARIZONA

Arizona Box Company

3203 Grand Ave.

Fast service, complete inventories for all basie

building needs - lumber,

mouldings, plywood, millwork. Specialty products too -fencing, hardwood, beams, to name a few.

Whatever your customers' construction needs you'll

do

Builders will want to know about TW&J's exclusive BON D-DECK

Cost-conscious builders appreciate this roof decking/ subf loor product. Combi nes appea rance with economy. Keeps costs down, quality up.

BOND-DECK ts2" x6'T&G selected white fir assembf ed into panels 2I" wide and available in exact lengths to 24 feet.

Actual experience shows B0ND-DECK can be installed for less than ha f labor expense of convenlional 2" x B, decking.

SAVES INSTALLATI0N / BOND-DECK saves five to seven cents a foot over conventional decking.

SAVES MATERIAL / Buy only what is needed. Precise specified lengths are available pre-cut.

SUPERIOR APPEARANCE / Fine grained texture of white fir BOND-DECK presents handsome appeara nce.

QUALITY CONTROLLED / Every panel of BONDDECK carries stamp of Western Wood Products Association.

Retailers contact your TW&J office for details.

Bellwood spells it like it is."

*S iS fOf S-T. l-L-E-S

Bellwood standard hollow core doors now have the widest stiles in the industry. Door-people are becoming more stile-conscious. They know strong, straight stiles are important for really trouble-free doors. At Bellwood we've always insisted on stiles from only choice cuttings of high-altitude fir (produced by one of the country's finest lumber mills). And noq for added strength, we've made the stiles on Bellwood standard hollow-core doors the widest in the industry. Not 1", or 13/a", or even 15/e",but more than 2".We think this extra wide stile will be so important to you we've stained the ends bright orange to help you find them.

...One of the reasons why built-in door quality is spelled BELLWOOD. THE BELLWOOD COMPANY / 533 West Collins / Orange' California

GUARANTEE Bellwood Doors are fully guaranteed by the Bellwood Company of California, as set forth in the Standard Door Guarantee of the National Woodwork Manufactulers Association. They meet or exceed the specifications set forth in Commercial Standard CS 171 -58 for Solid-core and Hollow- core doors.

FEATURES

WBVIA 65th ANNUAL CONVENTION ALL SET TO ROLL SERVICE, NOT PRICE, KEYNOTES DICKENSON'S GROWTH

TW&J INITIATES PROGRESSIVE SALES TRAINING PROGRAM

PLYWOOD PRICES DOWN AS HOME COSTS RISE

LET CONVENIENCE SELL YOUR KITCHEN CUSTOMERS

HOW TO WRITE A CLASSIFIED AD THAT DRAWS RESPONSES

SAMPLES CAN'T TALK-SMOOTH SELLING SERIES

OUTSTANDING TEXT TRAINS PANELING SALES PEOPLE

CAL-PACIFIC REDWOOD BUYS VAN VLEET MILL

LET'S HEAR IT-SAVE OUR VIRGIN BILLBOARDS!

SCHOLAR DISCOVERS HOW LUMBER GOT ITS NA}IE

GOVERNIIENT PROPOSES 1112 DRY LUMBER STANDARD FOR U,S.

HOW TO FIND MARKUP AND MARGIN WITHOUT A WHEEL

DELAYS CLUB

Publlsher A. D. Bell, Jr.

Managing Ealitor

David Cutler

Asaoclate Edltor and Advertieing Production

Richard Heckman

Circulatlon D€partment

Martha Emery

Publishers Ilepreaentati v0b

NORTIIERN CALIFORNIA & PACIT'IC NORTIIIVEST

Max Cook, advertising and news, 420 Market Street, San Francisco. qallfornia 94111, Phone (415) Yukon 2-4797.

SOUTTIERN CALIFOITNIA

Jerry llickey, advertising and news, 412 West Slxth Streel. Los Angeles, Callfornla 90014, Phone (213) MA 2-4565 or MA 2-0€70.

CIIICAGO

N.C. "Budd" Bellow, advertisins and news. 1125O South Halsteil Street. Cblcago, Ulinots 60628, Phone (312) 748-3351.

NDW YORK

IIaI K. Poritz, advertisins and news, 246 FlfLh Ave., New-York. New York 10001. Phone (272i Murray Hill 4-6733.

DDI'IONTAL O}'I.,ICIIS

WESTERN LUMBER & BUILDING

MATERIALS MERCHANT is Dub- lished monthly at 412 Weet Slxth Street, I.os Angeles, Californla 90014. Phono (213) }IAdison 2-4606 or MAdleon 2-0670 by Calltornla Lumber Merchant, InC. Please address all correspondence to ofllce of publication. Second-class Dostage rates paid at Los Angeles, Cal. Advertlsing rates upon request. Subscription llatos-U.S., Canada. Mexlco and Latln Amerlca: $4one year; S7-two years; g9-three years, Overseag: $5 - one year; g8two years. Singles coples 50/. Back copies 75l when ayallable, Change 0f Address-Send subscriD- tion orders and address chanceg to Circulation Department, We-stern Lumber & Buildlns Materlals Mer- chant, 412 West Sixth St.. Los An- geles, CaIlf. 90014. Include ad- dre6s label from recent l8sue ll possible, plus new address, zone number or zlD code.

The Merclrant Magazlne gerves the members o! the: Arlzona Retall Lumber & Builders SuDDlv Asso- ciation, Phoenlxi Lumbei Mer- chants Association ot Northern Callfornia, Los Altos: Montana Building Materlals Dealers Asso- ciatlon, Helena; Mountaln States Lumber Dealers Assoclation. Salt Lake Ci.ty and Denver; Lumber Assoclation of Southerf Callfor- nia, Los Angeles; Western Bulld- ing MaterialS Association, Seatile.

THE MERCHAI{T is an independ,ent rnagaz,ine published, rnonthlA for those rnernbers of the lumber and, buililing materials industries who need, and, want factual, accurate neu)s and, an objectiue anafusis of eaents and, products of concern to them in business.

Repellent Bqgs for Your Profection!

During the wet winter months, portland cement stays fresh longer when packed in water repellent bags. These were pioneered by C AL AVER As'"Cement, and are available again at no additional cost. When placing your orders, be sure to specify that you want shipment in water repellent bags. Supplying them is another of the many extra services that Calaveras likes to give.

EDITORIAL

Turn On or Drop Out

I T this time of the year, we always begin to a r wonder how many of those New Year's resolutions phrased in ringing terms and enobled by firm, if temporary, resolve, will still enjoy even lip service on February first.

Not many, probably, will live to see the springtimq let alone another year.

But there is one resolution every good businessman should make and plan to keep. Be fast, flexible and energetic enough to change with the swiftly shifting conditions in business, realizing that to ignore or postpone change is tantamount to failure, whether it comes today or next year.

Most everyone would agree with the necessity to change habits and keep up with new ideas. The rub comes that despite all the fine talk and sage nods of the head, nothing happens. Absolutely nothing. They agree that change is vital, that they are, or will, do all that is needed. And what happens? Same as before. Nothing, absolutely nothing.

The hard fact is that this business, at all levels, has been remarkably resistant to change. Not to talk of change, but to actually getting off the dime and doing the hard work that brings in the bucks.

The automobile industry, for example, has frequently been lambasted for making changes for change sake, for planned obsolescence and other, similar so-called sins.

Critics charge that they change frequently, moving the tail light up a little this year, down a little next year and accomplishing nothing in the advance of automotive design. Which is all true, but the charges do not show much comprehension of the function of business. What the car people are

doing through change, is making a profit. Which is, after all, the reason for the whole thins in the first place.

Alfred P. Sloan, former General Motors president and the man most responsible for making GM the biggest business in the world, said, in effect, our business is making a return on our stockholder's money. we'll do whatever is necessary to make that return. Contrast that thinking with- what you all too often hear in this business.

Contrast also the profit and loss statements. The auto industry is setting record earnings. And the lumber and building materials industry? We know the answer to that one all too well.

Whether you write down your resolutions, or just run them past your mind's eye, remember the most important of them all. Don't drop out mentally when someone suggests doing something other than what you've done for the last .,-pt""tr y"u... That change may bring something new that scares you a little, that looks like more work than vou care to do, but it will also confer a benefit. it,ll bring you dollars and we venture that vou could get to like having more than you have nlw. Make sense ?

Stick Together

E-tOR THOSE of you who feel thar we are all in r this together, we would like to say a word about trade associations.

And that word is join. Because if we don,t set together and work out our problems together, thlen we all can look forward to government control.

Enough said?

SERIES: FEATHER RIVER SCENES

Nikkel's Quality Forest Products come from the fabulous River Country

Feather

Three Nikkel plants producing "Feather" soft pine and "silver Feather" white fir are located in the Feather River Country. The area is known for its high quality sugar pine, ponderosa pine, and white fir. Photo shows an early settler's cattle shed in Indian Valley in the northeast portion of California's Plumas National Forest. lt's near the site where pioneer Peter Lassen established the first trading post in the area in 1850. Just over Evans Peak in the background is Honey Lake, where Lassen was later shot from ambush while gold prospecting.

Suppliers ol "Feather Soft" Pine and "Silver Feather" White Fir

Western Building Material Association's 65th annual Convention all set to roll in Portland, February 1-2-3

I LL is in readin,.ss for lhe 65th Annual 1r Westeln Exposition according to Ross Kincaid. executive vice president of the Western Ruildine Material Association.

The Exposition is set to go February l-3 in Portland. Ore., and is expected to have a full house o{ lumber and buildine material dealers and exhibitors.

An exhibit preview in a Hawaiian setting will be held from 7 to 10 p.m.. Thursday, February I. Attending will be lumber and building material dealers, their employees and, as invited guests, contractors, architects and school specifiers. As an added attraction an exhibition of loe

rolling by thc world champion women log rollers will be presented through the courtesy of the Weyerhaeuser Co.

Following Thursday's Exposition opener, a continental breakfast will start off the Friday, F-ebruary 2, activities. After breakfast a roundtable discussion titled a "Look to the Future" will be held courte.sy of the Western Association. Pa rticipatirrg in the roundtable will be Harold E. Sand, vice president, Ceorgia-Pacific Corp.; Richard P. Neils, general sales manager, Forest Products Div., St. Regis Papcr Co.: and Louis A. Flora, manager, Marketing Services, Wood Products Div.. Weyerhaeu-

NEW EVENT: THE ALL-INDUSTRY LUNCHEON

James C. Hayes

ldan lverson

A SMART PARI of last year's big Western Exposition is seen in these shots. Last year's show was one

of the best of its kind held in the entire U.S. This year's promises to be eve,n bigger.

JANUARY, I968

ser Co. Also on deck will be Robert O. Phillips, vice president and general manager, Simpson Building Supply Co.; Jerry L. Jeremiassen, chairman o{ the board, United Building Centers, Inc., and Arthur E. Masters, president, The King Lumber Co. Moderating this group of top industry executives will be Jack Parshall, editor, BuiLding Supply [Yews.

After the roundtable an all-industry luncheon will be held featuring music and a parade of models style show. Featured during the entertainment segment is Harry Lorayne, author of "How to Develop a Super-Power Memory," an all-time best seller in its field, and reputed to be "The Man with the Most Phenomenal Memory in the World."

The afternoon will be devoted to viewing the variety of exhibits displayed in the Memorial Coliseunr.

Story dt d Glonce

All the information you'll need regarding this year's big, Western Exposition. Wide range of exhibits and events promise maximum amount of information and entertainment.

On Saturday, February 3, William R. Smolkin, New Orleans, Louisiana, marketing consultant will tell thc Profitron story. He will describe how an individualized, computerized marketing antl management service can be applied to the retail lumber and buildine material dealer.

John H. Volfe, from the Houston, Texas, based John Wolfe Institute and a specialist on sales success, will also be on the morning program.

Once again the afternoon will be devoted to exhibit viewine.

On the social side, the traditional and popular Western Roundup party and the annual dinner, entertainment and dance are rescheduled highlights for this year's festivities.

A new wrinkle in the Exposition program will have the exhibits open on Saturday afternoon to the members of the Northwest Hardware and Implement Association. That association is also holding its annual convention in Portland, Ore. And, WBMA members will be issuing invitations on a selected basis to consumers to visit the show on Saturday a{ternoon.

Two lucky winners will be awarded, as a registration prize, free Pan American flight tickets to Hawaii to join with the Western's Post-Convention reconvened meeting and tour in Hawaii. Nearly 50 persons have registered for participation in the popular event.

THURSDAY EVENIIIG, FEBRUARY 1

Opening Celebration . Exhibits Preview

7:00-10:00 P.M. o Memorial Coliseum

See products displayed in an exhibit area with a refreshing "new look"

Gaily decorated in a colorful and breezy Hawaiian atmosphere

With music, singers, dancers, favors, refreshments

See Champion Women Log-Roller Exhibition

CONVENIENT FREE SHUTTLE-BUS SERVICE BflWEEN THE COLISEUM AND HOTELS DURING THE WESTERN EXPOSITION

RESTAURANT IN EXHIBIT AREA FOR YOUR CONVENIENCE

FRIDAY, FEBRUARY 2

Continental Breakfast . Memorial Coliseum

Business Programs o Georgia-Pacific Room

"Look At The Future" . A panel of decision-making executives in distribution and marketing will seriously discuss our industry's future.

Participating executives are from these firms:

Georgia-Pacif ic Corporation

Simpson Building Supply Co.

Weyerhaeuser Company

The King Lumber Co.-California line yard operation

United Building Centers, Inc-Mid-west line yard operation

Moderator: J. W. Parshall, Editor, Building Supply News

NEW EVENT!

All-lndustry Luncheon

12 iloon . Coliseum Convention Hall

0utstanding Speaker . Surprise Entertainment

WESTERN ROUNDUP

. Everyone Welcome! P.M.

Continental Breakfast . Memorial Coliseum

Business Programs o Georgia-Pacific Room

"Profitron" . William R. Smolkin, well-known marketing consultant, will present this marketing and management service for retail lumber and building material dealers.

The program will also feature a presentation by a top sales executive.

Everyone is invited to attend all business programs.

Exhibits 0pen . Noon to 5:30 P.M.

Annual Dinner . Dance . Entertainment

PORTLAND HILTON

A gala climax to your 1968 Exposition

Selling service, not price keynotes yard's growth

THE OLD truth that the small to me. r dium retail operation can success.

fully compete with the large discount store has never been more true than it is todav. llany western yards. even in areas that have experienced severe slumps in build. ing starts, find that selling service, not price, is still the best way to make the axiom come alive.

Dickenson Lumber & Hardware in La Habra, Calif., in the past twelve months has:

. Moved to larger quarters

o Had their best year ever

o Logged the best October since firm was founded in 1950 bv Dickenson.

the Art

All this while southern California stag. gered along on a seeming handful of hous. ing starts.

Slory dI a Glonce

Courtesy and services are stressed as ways to successfully compete with nearby discounter. Yard profits from changes, expansion and hustle.

The yard is operated by Art's sons, Don and Bill Dicksenson, which frees their fath. er for travel and to generally oversee the business.

They moved to their new location in April, 1967, put up a 7,800 sq. ft. cement block building and decided to really go after the consumer.

As Don Dickenson puts it, 'olt was a conscious move, it wasn't a change that just happened."

They find the new store better in every respect but one. 'oWe miss the big, stone. fronted Heatform fireplace," Don laments. "We used to have a fire every cold morn. ing, the customers really likld it and we didn't exacdy object to it," he adds.

The original yard was on the {ar right side of their six acre parcel, the new one, which occupies ll/z acres, is on the opposite end and next to the railroad. The back part of the parcel has two rows of small

IHE GlllG (1) (l-r, rear) Mabel Johnson, John Lansford, Don Dickenson, Theo Quarton, whme'been with thri yard since 1951. Front: Johri Zamora Jeff Johnson and Bill Dickenson. (? Signs at front and side stress patio sales. (3) Headman Art Dickenson. Christmas tree (4) was (tsk tsH plastic, but ornanents were

handmade, wooden stuybook dolls. (5) Theo Quarton clamping picture frame. (6) Tree attracted constant attention. 0) Bill Dickenson at sales counter. (8) Overhead shot of paint dept. (9) Parking is at front and side. Store, open 8-5:30 Mon..Fri.. Sat. 8-4:30 is light yellow with turquoise trim.

From Masonite IVI NG IlIALL

a great new idea to boost your sales!

Masonite has done it again. Here is a brand new concept in wall panelingwith unexcelled functionalism and flexibility. The Royalcote Living Wall is way ahead of the field-and it is backed by a great merchandising program ! All new from Masonite to help you make more sales . . . more profits !

The Living Wall is famous Royalcote paneling-with a difference! Concealed slots in the grooves accept specially designed shelf brackets and other wall accessories. Your customers can hang shelves and pictures in seconds. And they can rearrange or remove them just as quickly. Royalcote satin-finish Walnut shelving makes complete profit package. What a great new idea ! What a way to boost your sales !

CHOICE OF THREE FITTE FIITISHES

Masonite is the only hardboard manufacturer to consistently back you up.w.ith c.omplete merchandising help. ln addition to nationat magazine and national network television advertising-here is local material you can use right in your store'

MAS0NITE E0RPERATION Box777, Chicaso, lllinois 605e0'Dept' M

I Send details of "Wall, Dark and Handsome" promotion.

E Have the Masonite Representative tell me about the "special" Living wall price.

Honeytone CherrY Take advantage Sable Walnut Teak of "Wall, Dark and Handsome"

A PR0DUCT of TW&J's sales training program, Pete Murphy supervises San Francisco trainees. He believes inventory inspections vital, says, "no amount of talking can take the place of actually being there and seeing for yourself."

Progressivetrainingprogram

YOt ever wonder.ed, Mr. Dealer., rr about lhe background o[ thc wholesale lumbel p"opl" who sell and service your account?

I{AVE

That's quite understandable. {or it is an industly which has traditionally shunned salt.s training pr.ogr.ams. Ho*everl. there are notable erceptions. Let,s take a look at hon one of the West's maior dis_ tributors of for.est pt.odrrcts -,,"r. the problem.

For several )'ears now, Tarter. Webster & Johnson's approach has been to seek interested youn€i men and put them throuqh atr intensive. )-"ar-long training prog.u-.

Its success is evidenced by the several rr,ren who have since rvorked their way to management level, including Jack Ford, now general sales manager and a vice president of the parent company, American Forest Products Corporation.

An acceleration of TW&J's tlaining program has been taking place in recent months. "ft's a result," according to Ford. "of a fole, asted inr.rease irr Taitcr.. Webstt'r- & Johnson's expanded lumber. distribution activities and outlets. We need more traint'd. knowledeeablc men."

TW&J, and affiliated companies, current. ly operate 14 wholesale lumber products distribution centers. Ten of which (includ-

Story dt s Glonce

TW & J finds its sales training program a valuable source of sales and management talent. Here are the. pacestrainees go through during their year-long training program.

ing two hardwood yards) are in Califor. nia. one in Arizona, two in Texas and one in Vermont. The latter, the Houston, Texas. yard and the San Rafael, Calif." hardwood yard wele all acquired or started during 1967.

The current training efiort calls for maintaining a minimum of three trainees in the program at all times.. one each in a northern and southern California distribution center and one at the national lumber sales office in San Francisco.

Customarily a trainee first spends several weeks at one or more of the company,s eleven sawmills. There the trainee obre.u"s and learns lumber manufacturinE methods luch a9 log sawing, drying, gradlng, plan. ing mill procedures and shipping. fhen h" will move to a remanufacturing plant to gain further knowledge of procesies and products such as millwork, mouldings, plywood, etc.

At the distribution center level the trainee then begins working in the yard handling inventories, incomine material. making up orders. Yard operation is learrred thoroughly before moving to a desk in thr. office to spend several additional months becoming familiar with office procedur.es and salei techniques.

Ilecause the training program is a co. operative on the part of all yards. the trainee. once graduated to a fuli sales level, can expect to be moved anywhere with- in the Tarter, Webster & Johnson orean izal ion where his services are m"ost needed,

MANAGER of the Arizona Box Company's lumber distribution center, Bill Walker, an eitrainee. with new man John Brecheison.

"AFTER YOU'VE been at this just which customer's order shipment," Murphy explains.

for awhile, you'll know is being made up for

lack Ford

t{lNE YEARS as dry kiln operator and shippins clerk preceded Bob Martin's decision to ehter- sales training program.

Plywood Prices Down As Home eosis Rise

While the rising r-:ost of most builtling matelials has addt'd to the mountirrg- c'osts of housing. tht' pricc o{ stlu<'ttrral pl1" n'ood has lrtcn tlec,rcasing, accoldin3 to the Amelicarr Plvrvood Association.

Irtclcascd ('osts are blanrt'tl orl tltree [scl11r'.-sk1'1'ockt'tirtg cost ()f lart<1. mut']t higher lvagt'r'ates and risirrl plices o{ building matclials.

Thc l"t'delal Housing Atlministratiotr claims that it rt'quirt'd $21. 150 in 19(i(r to brn tlrt'samc housc llrat sold for' $17. l;0 in 1962. an int'tcitst' oi 22.9 pt'r'Cell t.

l,arrrl costs appart'ntlt' ilr'(' tllr. maitt lt'ason l',,r' thc inflatt'tl lrlitt' tag on hortsirtg.

I"llA savs tltt' avt'r'itgc lromc lot lltat solrl l'or. $162(r irr I9i]5. cost $:J956 irr l9(r(r. rrn ittcrt'ast' of I l.l.il [)el'(r(trt.

Labol tosts iut' urtttlltt'r' majot' totttriltttlor to tlte ul)lllllr. I sirry.- a mean irttlt'r ol 100 I'ol tht' r't'at. l9;7-.;9. tlrt' ['llA sitrt

Iubot <'osts t'ost' l t , rltt li(r.8 in l 9li to l ]2 itr 1966. att itt< tcitst' of -a2.1' l)('r'( ('lll. Orr tltt' sutttt' irttlt'r basis. llrt' t osl ol conslt ucl iort nrlttt ials rose Ir'orrr 95.1 irr

19.'ri to l0.i.(l irr 196(r. an irrt'r't'trst' ol 9.il

I)('f( rnt.

Plru,,,,rl- lt,,rtt'rt't. \\as ()ll(',rl llrt' ft'n er< t'ltliotts. I sirrg. the ]0() irrtlt'r. l'-[l A sals

plvuoo<l pt'it't's dropl-rt'tl lt',rtn l1;'7 irr

195i to ii7.l irr 19(r(t" a tlt'r't't'rse ol 26 P('r'1'.('lll.

Deon Shermon's Newsletfer

l)r'an 1". Sltelrlart. lortg--tintt' t'ditol' arrrl

ctlit,,r'ial rlit't'ctot' o| l"rtrt',s! lndttslrtcs arrrl

crlil,,r' ptrblisht'r oI Itrrcilit l'og,a,'r rrnd

Luntltcrmsn lras t t'sigrtt'tl ft ttm llill,'r Ilt't'rttittt Publications l() ('ntel' ittto lris ou'tt busittess. prrblislrirrg a privatt' lt'ttt'r' adtllt'ssed to clt't isiort mattagemt'ttl itt lltt'

lorest pro<lut'ts industries antl to gov-

and c.,trgrt'ssi.,tral lead'

:TTil:, li:li.i.s

Georgio-Pocific Re-groups in S.F. ()t'olg.ia-Patifir,'s San l"t'attc:ist:o lumbt'r sales dr'lrartment. as rrt'll as thcir container and tissut' sales divisiorts. ltar-t' l,een consolir'latcd r.r ith tht'ir t'rt't rtt jvt' offic:t's at tht'ir hrrge. new 100"000 sq. ft. container' nrarrrr[acturittg t omlrlt'r irr South San Frtrnrisco. Iio--cr S< huvl,'r. l)avt' NIen-"ing arrtl Il,rlr \lacfit'. all oI rr horn formcrly lrtrrre tlrt'il htrts at l (r (,alifolnia St. irr Sarr l"rlnt'isco" mat lro\\ l,t' rt'a<'l'recl at 219 l,.ast (lrand Art'. irr South San l't'iutt i.t'o.

E. A. Nord Exponds

E. A. Nord Co.. the nation's largest marrufacturer of stile an<l rail door-*. has purchased the \orthu't'stcm Lumber arrd !lanuftrcturilrg Co.. l.rt'rctt. Wash. Nord's [at'torv is adjact'nt to tht' l5-acre \orth' rvcstt'rn site.

]iolrert \I/. \-orrl" r'it e-prt'sident and g.-t'ncral marlager. artd son of \or<['s founcler. sites ittnovtrtion arrd larious ''firsts" {r:rr makirrs his t'ompanl' an irrdtrs' trr'-r'ide leadt'r.

'Ihc \ortl fa< lorv ttou emplovs lrt'lrvet'tt :t50 and 5(X). 'l'her- trnticiPtrte a ttet'tl for 200 to 250 rnolc lhen thc Il('w l)l'ol)ert\ is fullr- dt'r't'Lr1tt'tl.

Sell the convenience of the kitchen

TI-ENRY A. "Hank" Rieckers, Jr., kitch- lr en cabinet sales manager for the f,o_ng-Bell Div. oI International Paper Co., believes kitchen cabinet salesmen should heed the advice of an old adase about salesrnanship: 'oSell the sizzle, "not the steak."

He explains that too many kitchen cabi-

net salesmen concentrate on selling ca6jnets, when they should be selling conaeniences.

"In today's affluent society, the consumer buys more than just utility.,' He continued, "He wants convenience. And he's ready, willing and able to pay for the conveniences he wants. The appliance and

automobile industries caught on to this years ago; their salesmen do a fine job of selling conveniences; and as a result almost every refrigerator and car sold today has all sorts of sophisticated gadgets for the convenience of the customer.

"When the housewife is remodeling her kitchen, she can get all kinds of helpful advice on dishwashers, garbage disposers, ranges and ovens-and the salesmen do a good job of selling her on the conven. iences of these items. But when it comes to kitchen cabinets, the salesmen, except in rare cases, fail to give proper emphasis to selling conveniences.

o'Many customers aren't even aware of the kitchen cabinet conveniences available to them," Rieckers says. o'That's why we encourage Long-Bell dealers to point out the standard and optional convenienceg whenever they talk about kitchen cabinets.

'oThis is doing the housewife a favor, because it helps her decide exactly what cabinet conveniences she wants in her kitchen-conveniences that will save her work, time and space. It also helps the salesman and the dealer, because it usually results in a bigger sales with higher profits."

"Our experience has been that when we concentrate on selling conveniences to the housewife, she is more aware of the value she is getting, and she is willing to pay extra for additional conveniences" Rieck. ers concluded.

Morketing Report Releosed

Copies of the proceedings of the fourth annual Forest Industries Marketine Con. Ierence, held at the University of bregon are available at g4 the copy.

Many nationally famed industry speak. ers discussed major problems in lumber, plywood and paper at tlle summer meet. rng.

For a copy, write to Dr. Stuart U. Rich, School of Business Administration, Uni. versity of Oregon, Eugene, Oregon 97409. Make checks payable to the University of Oregon.

l(lIGHEl{ CABII{IT sales manager Hank Rieckers of Long-Bell believes salesmen should concentrate on selling conveniencee.

'l'll l: ll|0lll.ll

Architects To Builders To Homeowners - Penberthy will be promoting your name. It's part of our marketing program to show these buying inf luences how Woods-of-theWortd offer endless possibilities for unique personal expression. Goncalo Alves, lmbuia, Laurel, Rosewood, Shedua are only a few of the names with which they will soon become acquainted. As one of our f ranchised dealers, sales will be directed to you. f o participate, you are required only to display the sign shown above and carry a minimum stock of our standard hardwood products. For the more exotic woods, we will supply you with a complete list of over 80 types available for next day delivery.

See your Penberthy representative, or call for full details now!

LUMBER COMPANY

5800 South Boyle Ave., Los Angeles, California (213) 583-4511

CI.ASSIFIED ADS

Write Them Right!

THE KEY to building a competent busi. r ness lies in its personnel. And one excellent way to reach applicants can be found in the neglected and largely misunderstood area of classified advertisine.

It takes only a few minutes to write- a classified ad, i{ you know what you're going to say. Here are three steps to take before you begin writing.

(l) Visualize Your Ideal Applicant: this gives you a target for your advertising. What is the job open to him; what are the specifications of that DENVER,

locating ideal applicants: trade and industry magazines are especially efiective. Your local newspaper and those in nearby towns; locations where similar industries are congregated; your competitor's back yard; in locations which mav be inferior to yours; and listen for rumors of layofis, etc.

The classified ad you write will be in competition with many ads. It must be able to attract attention, excite curiosity. be in_ teresting, convincing and make the reader want to apply. A good classified ad should be as direct and persuasive as a mail order ad. Both have to draw a response to be efiective.

Tactics of size, emphasis and format help your ad stand out. Emphasize importan: points with capitals. Put in the curiosityarousing facts about the job or your com. pany. Be enthusiastic. A colorful word in your headline can attract attention. Subheadings make your ad more readable.

Here are the oleme"B a good i"r.in"a ad should contain:

(l) Classification of the job. This selects your audience,

Headline. Can be an ofier, benefit, or comPany name, Subheading. Draws the reader into the ad by exciting curiosity and expanding on headline. Paragraph about your company, its good points, appeal; answers to questions.

(5) Job specifications, title, etc.

(6) Instructions telling applicant what to do.

(7) Company name and address.

(8) Slogan or other statement to attract applicants.

Story qI d Glqnce

Here's the key to writing classified ads that draw responses, what to put in them, how to pros- pect in the vast employment market.

When you've written your classified ad, cheek it over with the flllowing in mind. Does it grab your attention? Will it be eye catching on the page? Is it different from others that will appear with it? Does it get )rour company's benefits and advantages across? Does it select your ideal applicant? Does it name your company as the logical choice for him?

If the answer to all these questions is o'yes," you've got a winner!

EXPANSION HAS CREATED Extroordinory Opportunify for

Enioy living in healthy, smog-free Denver, Colorado

Martin Lumber Co., in business since 1922. offers unequalled security, paid vacations, life and medical insurance, retirement plan. And unlimited opportunity to advance.

BA0 EXAiIPLE lacks headline, poor job ddscription, no attempt to give benefits, assumes reader already knows werything about company, is poorly ananged. disregards desires of applicant and confuses impnasrs.

(2)

job. Remember, your opening is exactly what he wants.

Prepare a written list of the advantages of your company: salary, benefi ts, stability, permanence, longrange contracts, location, working conditions. Make your list as complete as possible.

Develop a Where-to-look list for

Your inquiry will be held confidential. Write today or CALL

Areo Code 303 - 000-0000 JOHN

G00D AD has attention getting headline, stresses advantages of location, gives benefits, specific instructions to applicant and so forth.

More Builder Profits with Metra Cut Speed Shop *.

More pre-cut lumber is being used in house construction than ever before. Will you be the major supplier of this pre-cut material? A one stop full seiiice compon6nt plant or lumber yard is the builder's first choice

cut on an "as required" basis-but at high pro' duction rates.

It rapidly and accurately cuts all roof parts and hous-e cbmponents including notches, jack, hip and valley rafters, trusses, gables, wall studs, headers, etc.

With the METRA-CUT SPEED SHOP you can prefor info'rrnation contact , , ,

This quality, precision machine lets you proflt from pre-cutting on an "as required" basis. Use it to get MORE BUILDER BUSINESS.

up to 18'. Fine ined old growth timfrom our Yollala Tree Farm. -

Pomplin Elecfed to leqd G-P

R. B. Pamplin, 56, president of elected chairman o{ the board of officer.

Georgia-Pacific, has also been directors and chief executive

Owen R. Cheatham, who founded the company in 1927, at the age of 24, will become chairman of the board's executive committee, honorary chairman, and will maintain his board membership. He was president until 1957 and its board chairman since then.

Pamplin joined Georgia-Pacific in 1934. He has spent his entire business career with the company.

R. B. Pamplin He received his Bgchelor of Science desree at Virginia Polytechnic Instirute and did sraduate work ar Northwestern University. He is a certified public accountant.

Active in civic afiairs, he is chairman of the board of trustees of Lewis and Clark College and is a trustee of the First presby. terian Church in Portland, Ore.

James F. Miller, president of Blyth & Co., Inc., was elected to the board of directors, succeeding the late Stewart S. Hawes, former chairman of the board of Blvth. Blvth & Co.. Inc. is one of the largest investment banking firms in the world.

Long interested in Georgia-Facific and its operations, Miller w-as born in Portland, and attended the University of Washington. He is also a trustee of Lewis and Clark Colleee.

lmported Hqrdwood Convention

The Imported Hardwood Producrs Association will hold its l2th Annual Convention at Erawan Gardens Hotel, Palm Desert, Calif., February B-10. Nearly 200 hundred import-export executives, steamship, freight and port olficials are expected to attend.

According to Hans Rain.er, chairman oI the l2th annual session, speakers include the "who's who" of industry as well as the world of finance and international trade-the three key components of the imported hardwood products industry. The convention will conclude Saturday evening, with cocktails and a dinner dance.

For further information and reservations contact the Imported Hardwood Products Association, World Trade Center. San Fran-. cisco 94'111.

New Arizono Associqtion Members

The hard-driving Arizona Retail Lumber & Builders Supply Association continues its winning ways with the signing of seven new regular and associate members, according to secretary-manager Frank Davis.

New regular members include: Precision Components, Inc.; Paradise Cabinet Shop and Sunnyslope Builders Supply. Lending their support to the association as associate members are: Supply & Contracting Division, Roofing Wholesale; Koppers Company, Inc.; Aluminum Sun Control; and Owens-Corning Fiberglass, Inc.

I 19 Yeor Old Firm Exponds

Ziel'& Co., one o{ the West's truly pioneer business firms and probably the oldest import-export firm on the coast, is currently celebrating its llgth year in business in San Francisco by expanding their far reaching activities in South America.

Ziel & Co. is also in the midst of nesotiations to establish manufacturing facilities in the Orient from where substantial production will move to European and Canadian markets.

Weslern Lumber & Buitding Moteriols MERCHANT

SMOOTH SELL'NG

bv George N. Kohn, Morketine Co:::::I",r, N. Kahn

fumples Con't Tolk

' Quite often a salesman is asked to leave a sample with a purchasing agent.

The agent may want to examine it at leisure or show it to someone else in his organization, perhaps an engineer.

By all means honor this request but don't walk away with the comfortable belief that the sample will make the sale for you. It won't. You must back it up with a solid presentation. The buyer n,eeds more than just the sample to help him make up his mind.

Somple Core

No sample should be left with a buyer unless it is complete and perfect in every detail. A misplaced tag or label, a dirty or soiled part could spell disaster for you. Before you deposit the product with the purchaser, go over it with loving care. Make sure ils appearance has maximum appeal.

Not long ago a young man called at our house, selling encyclopedias. He was neatly dressed and well educated. But what impressed me most was the way he handled his sample.

He had a volume of the encyclopedia in a zippered velvet bag inside his briefcase. The salesman withdrew the book with near tenderness. The volume was immaculate.

The young man leafed through the pages as if each were made of precious material. There was in his presentation a great deal of showmanship, drama, if you like. But it was highly efiective. I am now the owner of a new set of the encyclopedia.

The Service "Somple"

expect the information to be volunteered by the salesman. Why should he have to pry each detail out of you? If such is the case you could hardly blame him for thinking that you aren't very interested in what you are selling.

Corry Your Somples

By urging you to support your samples with presentation, I don't mean to minimize the importance of the samples themselves. They play an important role in selling that should not be overlooked.

Some salesmen avoid carrying samples, .especially when they are large or bulky. This is an error. The sample can often mean the difference between success and failure with a prospect. You might get a buyer all warmed up with your sales talk and then have to run out to get the sample. The prospect may be considerably cooled ofi by the time you return. When you have the sample on hand you can keep his interest at the right pitch for an order. Even going out to your car for the product may break the rhythm of your presentation.

Know your Scmple

You can't do an efiective job of showing your sample unless you are thoroughly familiar with it.

Wcrlcrn Lumb.r & Building llatcricls ilIERCHANT

Suggest to the buyer that he handle the sample. There is something almost magic about touching a product. Getting the "feel" of it will arouse his desjre and help you close the sale. Handle it first yourself and then invite him to do the same.

It's a sound idea to keep talking while he's holding the product. This will make him conscious oI the sample's style and quality.

Sometimes it's a wise policy to leave a sample with the buyer whether or not he asks for it. You may have been pressed for time during the interview and were unable to get your full message across. The buyer may have been distracted and did not absorb all your points. There may not have been a convenient location for showing vour line.

Outside Showing

You may have to show your samples in a hotel suite or temporary showroom. In this instance you are the host and should perforrn accordingly. Make sure the buyer is comfortable when he views your products. Take care to see that the lighting is adequate and, if possible, flattering to your Iine. Provide a handsome setting for your samples so that they stand out.

If the buyer is on the fenoe, why not suggest that he take a sample back with him. If the product is large, some arrangements can be worked out to ship it to him. I wouldn't do this for anyone ofi the street but i{ the prospect is reputable vou are safe in letting him have the sample for a few days. Samples are easy to replace but customers are hard to get.

How about your sample technique? Is it working for you? Here's a gauge to help you sell. If you can answer yes to seven or more questions you have little to worry about in this phase of selling.

i

The proper use of samples applies as well ,' to the service salesman. A service salesman. t for example, should see that his presentail I tions are clear and easy to read. In preparing a proposal, he should make sure that the prospectus answers all probable questions. A prospect wants to know what he's going to get, how much it will cost him and for how long.

Tolk Aboul your Somple

Some salesmen have a tendency to let lheir samples do their o'talking" for them even when they are present. The prospect needs some guidance. And he has a right to

T.PEPHNTS.FOR SALESMEN this is a condensed ver- 'r,tlon. Each tesson is available ir an expanded form, in a I i-.paee brochurc,-size-B,V.xtl, printeo in'i cotors-b:n-' jiiite .-lFolEy.paper and is 3-hole punched to fit any standard 3_ y.pgp€r ano rs J-note omde-r. .b,acn. subject in this expmded version is fullv complelely developed in comprehensive detail and iri- r a se[.€xamtnation quiz for Salesmen. prices are as

erdclci........:.:.:_::j0 ccnr, ili;

coDlc! (o! crcb rr:dclc).._...........-25 c.ntr cach

Don't learn in the prospect's oft.ce. Bone up at headquarters or in your home. If you need technical assistance, get it from one of your engineers or production people. A sample will take on a much more glamorous appearance if you'obring it to life." If your talk is convincing and knowledgeable, the prospect will see in the sample the advantages that you do.

Where do you show your samples? This can be an extremely important factor in getting an order.

Some buyers will be annoyed if you toss a sample on their desk. Others will be sore if you put it anywhere else.

In any event, don't choose a spot that is a poor setting for your product. I\{ake sure that the surroundings enhance your sample. Be fussy about lighting" backdrop, etc. Fine diamonds ar,e not displayed in a cigar box by a jeweler. They are appropriately exhibited on rich velvet.

L Do you leave samples with buyers who ask for tnem/ Yes ! No E

2. Do you sometimes suggest leaving them even if ^ there is no request? Yes E No n

3. Do you make sure the sample is in tip-too coi. dition, tags in place, etc.? Yes ! lto tr

4. U0 you carry samples, no matter how bulky?

5. Do you know your product soYiseiFrrlo.tldemonstrate it without a hitch? Yes !- No ,!

6. Do you handle your samples with loving care?-

7. Are- your outside showing, ,ntr.nlint '?urn8rkEuct? YeiE Nb tr

8. Do you encourage the purchaser, to handle ttte sample? Yes n No tr

9. Are your samples displayed to best advantag-

10. Do you believe it's worth losingYlsn?rrrT?rr? sample to gain a customer? Yes ,D No ,E

compefitlon tg. |row To Dlslodgc A ing Division, Department Tp,-Z1Z Fifth AvCnue,-iVJi, f-f. Iakfns A Rtsk prcsDec{ FroD An York. N.y. t00t0. . ..- ._. :, :_ -'. ".-, it. pr"iin-g ii,"Eiirr Game Edsdng Suppncr Listed here are the titles of the first 24 lessons in the *smtiotii- Srli-ng"--SaliJ-triining couise.' "'- 13' se[lrg An rdea 20. Ya1dng srl*nen of l. The Salesnan |s a 14. Buylng Commlttees Are Customerr V.I.P. 6. yot Are A Goodwlll Here To Stay 21. Repcel Orders Arc Not

GeorSe

2. Are You A salcsrnan? _ !glc_crnaLToo----- ls. The Automsted sales- Acald€otrl

3. gea Acqualnled Wlth Z. Ctost4_ftc -S-rlc rnrn

22. Room At Tho Top ,. ,[[[i""&tffi." t' f;?X"P set up An t6. sarnpres Canr ratk

23. Yor _Mus.. Gtvc ltiore s. yil-b;,i-iiil wtr. g. $;trll1; Berween tz. ThG utrcxpecred Lere? ,n. Il-",f, Hif;,n" *no. out Ammunttlon ..R'oundE. ----._18. p.osp€ct or pedsh BUil;- When orderlng, please mentton -The- Merchant tvtigatin-d--

N. Kahn co-' Marketing consultants, Sales Train- lg. Irr-e

BY.PASS WARDROBE MIRROR DOORS

FEATURES GALORE

C Full lenglh mirrors for "HER!" o Adds o feeling of spo' ciousness lJ ,oom o Overheod suspension o Conceoled guide -or floor trock o Jump-proof lrock design O Mony sizes 6'8" or 8'height. Widths in foot modules from 4'to 8'' Rollershighest quolity seoled ond pocked boll-beorings with smooth, sileni nylon rifs. c Ample verticol honger odiustmenl up fo %" o Slender sight lines-but siurdy oluminum construction o Choice of colors. Anodized cleor, gold or block o No unsightly putls o Ponels moy be glozed with 3/16" Crystol or /a " plote mirror.

GALENBAR

ls This Your Copy of THE MERCHANT?

If it isn't, wouldn't you like to have your own copy of THE MERCHANT MAGAZINE delivered to your home or office each month?

Don't rniss a single aaluable issue!

Edited FOR Westerners BY Westerners, THE MERCHANT is your only knowledgeable source for:

Jlnd,epth reporting ol dealer actirsities

!Current trade neus

,lFactual staries ol real reder interest

,l fuI er chand.i sing idea s

{Complete industry cooerage

.l Social actitsities

I Editorials

,f Technical leatures

The latest in NEW PRODUCT NEWS for the West's fast-changing lumber and building materials industry.

TIIE MERCHANT MAGAZINE

412 West Sixth Street

Los Angeles, California 90014

YES-l'd like to hove my own copy of THE MERCHANT eoch month. Pleose enter my subscription for,

JANUARY

Hoo-Iloo-Ette Club 1, January 8, monthly meeting, Motor Hotel, Los Angeles, Calif.

Oakland lfoo-Hoo Club 89-January 15, dinner and Peluso's Restaurant.

Olympian program, Salt River Hoo-Hoo Club ?2-January 16, monthly tourney, Moon Valley Country Club, Arizona.

IIoo-Hoo Club 63;January 16, dnnual Railroad Nite, Ingomar Club, Eureka, Calif.

Sacramento Hoo-Hoo Club l09-January 1?, dinner and program, The Sherwood Room, Sacramento, Calif.

Humboldt IIoo-Eoo Club 63-January 1?, Railroad Night, Ingomar Club, Eureka, Calif.

Dubs, Ltd.-fanuary lg, monthly tournament, California Golf & Country Club, South San Francisco. Duke Warnock, sponsor. Los Angeles Eoo-Hoo Club Z-Ianuary 19, dinner meeting, Palos Verdes Country Club, Palos Verdes, Calif.

Shasts Cascsde Eoo-Eoo Club l33-January 19, Annual Celebrity Nite w"ith The Snark and Supreme Nine Members, place to be announced, Al Kerper chairmari.

Mountain States Lumber Dealers Assn., January 25-27, ?5th Annual Convention, Denver Hilton Hotel, Denver, Colo.

FEBRUARY

Yfestern Building Material Association-February 1-3, 65th Annual Western Exposition, Portland, Ore.

Albuquerque Lumber Merchandisers AsaociationFebruary 7, steering committee meeting, Village Inn Pancake House, Al: buquerque, N. M.

Imported Hardwood Products Assn.-February 8-10, Annual Convention, E,rawan Gardens Motel, Palm Desert, California.

Pacifc Southwest Hardware Assn., February g-11, 46th Annual West Coast Hardware/I{ousewares Exhibit, Anaheim Convention Center, Anaheim, Calif.

Western Building Material Aesociation-February 10, reconvened exposition, Hawaii tour.

Hoo-Hoo-Ette Club 1, February 16, Valentines Day Dinner-Dance, General Lee's Restaurant, Chinatown, Los Angeles, Calif.

Los Angeles Hoo-IIoo Club 2, February 16, Valentines Day Dance, General Lee's Restaurant, Chinatown, Los Angeles, Cblif.

California Retail Hardware Assn., February 25-27, lgth'Wester.n States Hardware-Housewares-Paint & Garden Supply Show, Brooks Hall, Civic Center, San Francisco, Calif.

MARCH

Pacific Coast Whole€ale Hardwood Distributors Assn., March 4-6, 45th annual convention, El Mirador Hotel, Palm Springs, Calif.

Montana Building Material Dealers Assn., March 21-23, 32nd Annual Convention, Missoula, Mont.

Log Export Heorings

The U.S. Senate Small Business Committee plans mid-January hearings on the continuing problems in exporting American logs to Japan.

The committee will question officials of the Departments of Agriculture, Interior and Commerce on administrative steps tlat can be taken to relieve the critical log supply situation in the

Pacific Northwest.

MR, RETAII DTAIER:

D. C. ESSLEY qnd SON mqinloins o well bolonced SHED INVENTORY of . QUALITY DRY REDWOOD o AYE & CLEAR PATTERN STOCK r BEVELED SIDING & 545 reody for immediote delivery-et pickup

RAymond 3'1147 or PArkview l -7580

7227 flELEGR,APH ROAD

DVERTISING IS NOT all just printed words in a publication_ or newspaper. Any good method of pleasant contact with your prospect or customer is the best advertisine that you can get. And if you can't get around often enoueh ; see your trade personally, you have two mighty good -"rr""ng"r. to send him. One of them: the columns of a-recognized, well-iead trade publication, and the other: the United Stites mails.

An advertising man was trying to sell a small town merchant some adv-ertising material. The merchant r,eplied that he didn,t need it, that everyone knew him, his business and where he was located, and he had been doing business there for 20 years.

"And what building is that across the street?,'asked the ad_ vertising man.

"That's the Methodist Church,'o replied the merchant.

'oHow long has it been there?,' asked the ad man.

o'Seventy years," said the merchant."And yet," said the advertising man, .,I'll bet they ring the bell every Sunday.

The b,est way to rnuk" u"rnun r*rrfi"O with his lot-is to build an attractive home on it.-Anon.

BY JACKDIONNE

r882-re66

THOSE FOREIGN CARS

Wife (studying Spanish history)-',It says here, George, that those Spanish hidalgoes used to think nothing of going'u'tho,rsand miles on a galleon."

Husband-"Bah! I never believe half I hear about those foreien cars ! "

A FINE TESTIMONIAL

"Your medicine helped me wonderfully,,, wrote the grateful woman.'oA month ago I could not spank the baby, arrlnow I am able to thrash my husband."

.,THE COLONEL'S LADY AND JUDY O'GRADY''

Isn't it strange that Princess and Kings, And Clowns that caper in sawdust ririqs And common folks like you and me Are builders for all eternity.

To each is given a bag of tools, A shapeless mass and a book of rules;

And each must take, e'er life is flown

A stumbling block or a stepping stone. (Unknown)

Texl Helps Troin Solesmen

A new booklet called "Tips on Selling Factory Finished Paneling" has just beei published by Georgia-Pacific {or retail building materials salesmen. It was compiled to fill specific training needs expressed by retail dealers anJlheir salesmen, according to E. L. Kimball, G-p,s forest products building materials salcs promotion manager.

The training text is being distributed to the trade through local G-P branches nationally. Sales techniques for the industry are featured rather than the company,s own products.

The l6-page illustrated booklet covers subjects ranging from background infor-

mation on plywood to factory finishing, wood-grains and types of guarantees. -

_Important sections aimed at helping salesmen help their customers are devoteJ to such topics as techniques for installing wall paneling. design ideas and decoratini tips.

Also of direct interest to salesmen are sections on specific sales techniques, tie-in sales such as adhesives and putty sticks, cross-over sales such as ceiling tile. and profitable use of samples, disilays, and literature.

_ Free copies are available from company branches or by writing to W. F. Rooney. trade-inquiry manager at G-P hea,lquarters, P. O. Box 311, Portland, Ore. lli,,l}7.

Western Lumber & Building Moterisls

Germon lumbermen Visit Northwest Jens Dethloff, who, with his father, op. erates the J and H Gehlscn Co., a West German building material wholesaler, fished with Washington lumber dealers and suppliers at the recent annual palmer G. I.ewis Co. Fishing Derby at Sekui, IVashinston.

He has been touring to learn American methods of material handling, and has visited lumber yards and buiidine material wholesalers throughout the country, He

IWl) IHAT didn't get away. fl-r) Matt Mattson. coowner Logan Lumber Go.,

Dethloff. Hamburg, Germany; Robert D.

presiOini PaJmer c. Lewis Co., Seatile; Gregory Field, hanaeer.

t',iattre' and Ermer Fierd, own-

'?8ft

had been advised by the Weyerhaeuser Timber Company to visit Logan Lumber Co. as an example of a progiessive retail yard. Wayne and Matt Mattson, co-owners of Logan Lumber, invited Jens to the pGL Fishing Derby as their guest.

Mountoin Stqtes Deqler Survey

Sales volume was off an average of ten percent in Colorado, Wyoming, Utah, New Mexico and Idaho durins th" fir.i half of last year, according to a survey recently released by Chet -Nortz, executive secretary of the Mountain States Lum_ ber Dealers Association.

_ While reporting an average drop in dealer net profit of I5.B%, Nortz cauti,oned again-st pessimism saying, ,,it is important lor dealers to recognize that eonditions in some areas have changed considerably since July 1 . we have found that housing starts have improved materially in nearly every section of our territory.,, Net profit figures varied from a thirty percent decrease in New Mexico to a no change report from Idaho.

Repair and improvements were the b_rightest spot with five percent increases .|".*-t"q for ,every state but Wyoming, which dropped five percent.

Accounts receivable for dealers in the five state area declined 8.6%.

Seatile; Jens

peterson.

The H,orbor

New Trqdemork No,ied

ber orders, Production capacity is t'stimat' ed at 125,000' per shift. The planing mill is equipped with a 6-12 Ten Knife Stetson Ross and will produce an t:xcellent fin' ishcd product. Dr,v kiln capacity at the Hoopa. Calif.. plant is approximatel,v 200'' 000' which is in addition to the 325.' 000' kiln capacitv at the redwood reman' Lrfacturing plant in Arcata.

'Ihc addition of the Van Vleet mill enables Cal-Pacific to offt:r a complete proclur:t mix of redwood. I'ir and pine. Salcs of (lal-Pacific product.s itr northern and <'t:tr' tral C,alifornia alc handled in Walnut Cleek bv Ray Tienrcy and Bill Wi<:kett. The Arcata ofIicc of Ca]'Pacific handles accounting aIr<l strles for erpolt and Last' ern shipment. R. E. "Dick" Harmer is sales manager" assiilted b-v Jim Nlaclnnes. Harmer addt--d. "Now we can fill almost anv reasotlablc list o{ lumbt'r spt'<:if ica" tions,"

Col-Pocific Buys Von Vleer Mill

Cal-Pacific Rcdrvgod Co. ha,. bought Van Vleet W-ood Products Co.. ar;<rording to l,awrenct' Turtrcr. general manager o{ Cal-Pacific. l{c said the Van Vleet mill is being- compL'tt.ly t'trnovatcd and that pro' duclion rvill bt'girt in l-ebruarv with l)oug' las Fir. llvt'ntutrllr. the nrill will also r:ut sugar arrd Ponderosa pine.

il'hr: rnill will cut up to 26' in lerlgth and is cquipped to sau sper:ial laI'ge tim'

Nevqdo Code Chonges

Reno, Spark-t. and Washoc (iountl- \evada. plirrr to supplement tht'ir present building codes'rr"ith ICIJO's Linifnrm Building Code. No amendrnellt'c arr'r'ontcmplated. rvliir,h n'ttuld adverselr-rtstri<'t the ustr oI ruood liroducts.'Ilxr stale is r:onsidering rt'grtlltti,rtts lo t'ottll'ol r'',llslructiotl oI st'htxrls. [s-spitals. ptrbli<' buildings arr<l r:asinos.

TEASIMASIER BARBT(UTS

For indoor or outdoor use. All steel, complete units ready for slip-in installation in brick, cement block or other prepared masonry opening. Easily removed for cleaning or storage. An attractive, practical addition in the kitchen or den of any home. Available with all accessory items: electric nrotor, spit, smoker hmd, aluminum cooking griddle and electric char-lighter. l)ealer disptay of simulated brick barbecue pit available from the manufacturer. Feastmaster Model CT-400, cabinet type, shown above' Other models are PT-500. pit type. and OD-300, ovcn style. Advertised nationally. Manufacturing facililies on the Eas( and West coast, Made and backed by the manufacturer of Heatfornr warm, air-circttlating lireplace units for more than,10 year\.

B00TH 107

WBMA EXP|ISITI{II{ TUPTRIOR

MAS0I{lTE Corp. recently changed its identifying svmbol from the familiar, friendly Masonite man, in use since 1926, to the futuristic "M" seen here on Masonite's dealer co'oP sign.

Save our virgin billboards !!

Despite all the emotional baloney about saaing enery last red,wood,, rnany people still do rnt buy the preseruationist's pitch. T he lollouing 2a!ire, appearing f.rst in, ol all places, LIFE magazine, ad,d,s needed pirspe"tioe to an issue that has otten not had, one.-Editor.

"The small band of billboard conservationists had never dreamed their last. ditch battle would create such a stir. They had discovered that a cluster of billboards on Route 66 in California's San Bernardino County, slated for removal under the Highway Beautification Act of 1965, was the last stand of virein billboards in the U. S.

to 0sB@R@ specializes ol in mixed cars lor Retail Lumber llealers

ToP QUALIry MtxED cARs. For 2s years Rosboro has been operating a modern miil with the neeis of retaiilrhuei Jeil- ers in mind..We speciatize in.quality kiln dried dimt;;6;, ;h;d uppers and "stock" glu-lam beams.

DOUGLAS FIR PLywogD in sheathing and sanded, exterior illi!l.,j,ioll Dlp,A s.rade-stamped, is 6rterea i" itrlig-hi';;jl or mtxect cars of lumber and plywood.

GOOD TIMBER, a modern,mill, a single.ownership and a long r?lg9 of operation at,l add up to dep6ndability ot'pioOuct'ana ability to serve quickly. \

Douglas Fir West Coast Hemlock Plywood

Ask for our "rHrs ,s RosBoRo" Booklet.

Phone 503-746-841I

"The men with the saws were confronted by defenders, some of them women with babies in their arms, who chanted, 'Billboards have a right to live!' and waved signs that said 'When These Works of Man Are Gone, All You,ll See Here Will Be Trees, Hills and Sky., When some wrapped themselves around the signs, wooden supports, the sawers went home.

"Only a few months before, when another group had fought with similar passion to save the countryos last unscreened auto junkyard, near Omaha, they had been ruthlessly- brushed aside. But their struggle had touched a chord in Americans. Sud. denly they were aware of the need to qrgs:rve something of their heritage. The California protesters got nationwide news coverage. A sympathetic editorial in a small Maine newspaper said:

''The auto graveyards are gone from sight. Gone too are almost all those forests of multi-colored slabs with their messases about gasoline and cars, beer and smokine pleasure, to engage the attention of driversl But if we can save one small California grove from the encroaching greenery then one day billboards may again flourish be. side the highways.' The day was won I the saws were put away and almost immediately, the forerunners of a million secondgrowth billboards sprang up, flashing their promise that the American roadside would remain forever wild."

Swoner Honored by Scouts

Hardwood lumberman Keith M. Swaner of Swaner Hardwood Co.. Glendale. Calif.. has been honored by the Boy Scouts of America with their Silver Beaver Award for "distinguished service to boyhood.', The award is presented annually to men making significant contributions to seoutine.

Swaner has been active in scoutine since 1958, serving successively as a "ubl master, scoutmaster and currently as a district commissioner

He is also active in church activities. LeRoy Boy's Home, L.A. Hoo-Hoo CIub and is a past-commander of an American Legion Post.

We3fern Lumber & Building Mofcrlolr IIERCHANI

SIX forest industry associations combined disolavs at the recent Home Builder show in Chicaeo. dnd-er the Forest Products Promotional Council.-S!ctions in photo.are American Plywood, Western Red Cedai Lumber, Western Wood Products and Southern pine Associations. Off camera (left) are California Redwood, Western Wood Moulding units.

Disploy Boolh Boosts Soles

Tarter, Webster & Johnson's Bond Deck recently made a big impact at the Santa Barbara, Calif., Home Show. TW & J's display featured all company products.

Highlighted was an exposed ceiling using Bond Deck and Glu-Lam beams.

Bond Deck can effect a 50 percent labor saving at installation, according to TV&J.

and caps, framing anchors, column caps and bases, steel wall bracing, metal bridg' ing and other timber fastening devices'

New Shosto Coscqde Officers

Wholesaler Brad Broyles, partner with his dad in Broyles Lumber Co., Redding, Calif., has been elected president of lively Shasta Cascade Hoo-Hoo Club 133 and Bill Harrison of U. S. Plywood, Anderson, has been elevated to the vice-presidency.

Kimberly-Clark's Bill Berry is secretarytreasurer and Diamond National's Red Caylor second vice-president.

McKinney Nomed Monoger

The new general manager at Brush Industrial Lumber Co., Montebello, Calif., is longtime hardwoodman Verlon McKinney, former owner and operator of McKinney Hardwood Co. in the San Francisco Bay Area. McKinney was for many years associated with the Gordon-MacBeath Hardwood Co. (later MacBeath Hardwood) in northern California. He succeeds Joe Williams, who died several months ago.

Polco ,Advonces Tqfmqn

The Pacific Lumber Co. has named Earl Tatman western sales manager, where he

will direct sales of Palco redwood and fir lumber and plywood.

the production moved to the started in sales.

With the exception of military service, Earl has worked for Palco since finishing school at Humboldt State College. He worked at their Scotia mills, getting experience in all departments. In l95I he San Francisco office and

Assisting him is M. H.'oBud" Robey, who is responsible for sales in northern California.

Silver ,:Ildetol on the Move

Last FdlL .was moving time for Silver Metal Produtts, Co., but an easy one in comparison; as the firm moved across the street to 1868 National Ave. in Hayward, Calif., into its brand-new II,000 sq. ft. concrete tilt-up building. The new, larger plant, along with new machinery and equipment represent a $200,000 investment in the {uture growth of the building industry, according to owner Douglas Silver who established the business four years ago.

Silver Metal Products manufactures a complete line of Joist angles, post anchors

SUCCESSFUT booth by Tarter, Webster & Johnson a-t Santa Barbara Home Show displayed company prod' ucts, got enthusiastic response from builders and dea lers.

Earl Tatmm

Yedon McKinney

This is how lumber got its name

Modern lumbermen probably would not associate the name "lumber" with Julius Cesar, the Roman historian Tacitus and a Teutonic race of savages with long flaxen hair and beards, but that's where the word originated.

The interesting story was researched some years ago by the late Maurice W. Moe, who was a teacher in Milwaukee and was revising a collegiate dictionary.

According to Tacitus, Moe found, Cesar encountered in the forests of Germania a long haired, bearded tribe, which he dubbed ool,angobardi," referring to the lush chin whiskers they sported.

Five hundred years later, the Teutonic tribe stuck with this name settled in the Po valley in Italy. Inevitably their neighbors softened oolangobardi" to Lombardi, and called the district "Lombardv".

The transplanted race, thrifty and prudent, began to dominate commerce and finance. As Maurice Moe reported: "Numbers of them emigrated to England in the l6th century, and in time the term, 'Lombard' became synonymous with banker, or moneylender, anil Lombard Street became the Wall Street of Elizabethan London."

In the middle ages, the principal peisonal possession that could be pawned was bulky household furniture. Every moneyJender needed a store room to house these pledges. The room became known as his "Lombard room", and eventually was applied to any. one's attic or storeroom filled with household storage or cast.offs.

Eventually the term was softened to "lumber" and designated almost any kind of refuse. The word emigrated to America with the English colonists. The early Ameri-

Ilonulodurcd al Voacowcr,8.C. ond Sonta Clorc, Colil, irpresented in Souflrem Californio by Americon Hordwood Co.

can colonies had no surplus of furniture or household goods, but they did have plenty of refuse lying around. The thing so overabundant and lying around everywhere was trees.

"What more natural than tlat these should inherit the Old World term for use. less. discarded stufi? asked Moe. "The short step from useless to useful "lumber" is sim. ple and obvious.

So, the word ancestors of lumber lived in a wild Gerrnan forest, grew bushy beards, ran irrto Casar, migrated to ltaly, to England, and finally to the American colonies.

Abqndoned Yord Burns

An abandoned lumber yard, formerly the Frank Curran Lumber Co. in Huntington Beach, Calif., suffered $10,000 worth of fire damage recently. Flames destroyed three storage buildings and were visible over five miles away.

Phone SUtter l-7520

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l1/z Dry Stondqrd Proposed by Feds

Commerce Secretary Alexander Trowbridge has proposed a new lumber standard setting the nominal two by four at I 9 116" x 35/a" green and I\b" x 3 9llf'dry. Green is defined as having more than 19 percent moisture content, dry as having less.

The federal government department also recommended development of stress, or working strength, values in lumber grading rules.

Comments will be accepted on the proposed new standard until January 31. Informal public hearings begin February 19.

The present standard, SPR 16-53, remains in effect until sometirrie after they review and analyze the February hearings.

The terms of the members and alternates on the American Lumber Standards Committee were extended until June 20. 1968 by the Commerce Secretary.

Two Big Hqrdwqre Shows In Feb.

Two big West Coast hardware shows will be held in February. The l9th annual Western States Hardware-Housewares-Paint and Garden Supply Show, sponsored by the California Retail Hardware Association, is set for February 25-27. The 46th annual West Coast Hardware/Housewares Exhibit, put on rby the Pacific Southwest Hardware Association, is scheduled for February 9-Il.

The CRHA show will be held at Brooks Hall, Civic Center, San Francisco, Calif. The PSHA shindig takes place at Anaheim Convention Center, near Disneyland, Anaheim, Calif., according to Otto H. Grigg, managing director, PSHA.

K. B. Jacobson, show manager, CRHA, says the growth of his show is impressive. Exhibitor interest in the show is running well ahead of 1967.

The Anaheim Convention Center has 125,000 sq. ft. of exhibit space. The association plans to use the Disneyland Hotel as headquarters hotel.

Mountqin Deqler's 75th Annuql

The Mountain States Lum,ber Dealers Assoc. will take "A Look Into Your Future'o at their 1968 convention. Members will meet at the Denver Hilton Hotel, Denver, Colo., January 25-27.

The 75th annual convention will lead off with a Thursday evening cocktail party for exhibitors and a preview of ,exhibits for home builders, AG.C. contractors, mortgage bankers, architects and real estate people.

After registration on Friday, the ,breakfast meeting will feature a speech from William Archibald, Edward Hines Lumber Co., Skokie, Ill. Exhibits are open until the second business session, where Herbert Richheimer will speak on ooMy Remodeling Operation in the Brand Name Winning Lumber Yard of the Year." Then there will be a cocktail party and Hoo Hoo Club Concat.

New G-P Socromenfo Cenfer

A new building products distribution center, a major expansion by Georgia-Pacific Corp. in the Sacramento, Calif., area, has been completed with 60,000 sq. ft. of warehouse, office and covered yard storage space, reports vice president Harold E. Sand.

The new QL/r.acre complex is nearly three times as large as the former one. It is a major concentration yard supplying building materials to brokers, wholesalers and retailers in northern California and western Nevada.

A full inventory of virtually every major wood and gypsum building material now becomes easily available, according to J. Max Thomas, Sacramento manager,

This includes factory finished hardwood panelings, plastic overlaid plywoods, g'ypsum and hardboard paneling, moldings, lumber sidings and panelings, gypsum Firestop and sound deadening board, and related building products.

Holnes

Your best bet for reolly efficient distribution of West Coost lumber

REDWOOD

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Exclusively for California . .

SEtt SERVICE-NOT PRICE

(Continued, lrom Page 8) industrial shops and presently houses thir. teen {irms. Despite the still almost semi. rural character of their location, the county says 8,000 vehicles pass by each day.

One of the decisions of makine the changeover was to retain their pol[y of free delivery. They feel it has often been the deciding factor in making the sale, particularly with the customer who has been shopping around.

to more ond more Coliforniq deqlers ond distributors. For yeor qround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.

Old Growrh Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westport, Oregon

Fasi, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly . . manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

A. W. N ETH, Lumber Sales Southern California Representative for

Their business mix is about twenty percent industrial, a small part contractor and the balance, the greatest part, the do-ityourselfer and the really small contractor.

Re-screening doors and windows and making picture frames are other service specialties. When possible, they try to do the re-screening work in less than an hour, and the picture frames by the next day, but it depends on the press of business.

Despite a stated milling charge of six dollars an hour, with no minimum, they try to use milling as another service. For good customers, there is sometimes no charge for small jobs, though this is necessarily tempered by the economics involved.

Beside the $5,000 it would take to re. place the milling machinery, they have to pay about $600 quarterly for Workmen's Compensation, which is based on wages paid. Also involved is a charge of about $200 annually to pay for the three phase electrical service needed to operate.

The oblong building is divided inside by a movable partition, with about sixty percent of the space for showroom and the rest for stora€te behind it. The handy part is that as showroom space demands develop, it can easily be moved backward. It's fronted on the showroom side with punch board and used to display picture frames, garden and hand tools. Customers move freely on both sides of the wall.

Dickenson does a big summer business in patios, large ticket sales with full mark. up included. Using good quality materials keeps returns rare and gets them more than one-third of their business by referrals. With patio business they'll make exchanges with no questions asked. Last year they had no major complaints.

One service, if that's what you would call it, that they stopped was giving Green Stamps. "It didn't make a ripple , we didn't loose a sale," Don Dickenson relates, though he admits they had their doubts before deciding to do so.

New GP Center

Georgia Pacific Corp. has'purchased 2.8 acres in Roscoe-Canoga Industrial Park, Canoga Park, Calif., where it will construct a 50,000-sq.-ft. one-story concrete distribution center for plywood and other building materials.

How to Find Morkupond Morgin Without Using tl Formulq Wheel

One of the marketing factors that retail lumber and building material dealels are sometimes uriticizcd for is {ailure to properly price items {or sale. The trvo {ormulas shown her,e, Irom Merchan'd,ising Week show how to properly figure both margin and markup.

Remember that margin is always a percentage of selling cost. Markup is always a percentage of cost.

fo set a margin-based selling price, use this formula'

Subtract the margin you desire from 100%, then divide the remainder into your cost.

For example, if you desire a 26% gross margin on merchandise that cost you $200, here is how it would work out, step by step,

Step I ' Step 2:

subtract the desired margin divide the remainder percentage from one hundred percent into what the merchandise cost you 700"/"

26% (desired gross margin) $256.62 (the selling price.you..shou14 set)

-7[% (remainder) 74% \/ $200 (what the merchandise cost you)

Io set a markup-based selling price, use this formula:

Multiply the markup you desire by your cost, then add the result to your cost. For eximple, if you desire a 260/" markup on merchandise that cost you $200, here is how it would work out, step by step:

Step 1: Step 2:

multiply the desired markup add the resulting dollars by your cost to what the merchandise, cost you $200 (cost of merchandise) $200 (what the merchandise cost) X 26% (desired markup) *$ 52 (markup dollars) $ 52 (result) $252 (the selling price you should set)

C.D. LeMqster Memoriql Fund

The C. D. LeNlaster Nlemorial Fund was established at the recent 76th annual meeting o{ the International Order of Hoo-Hoo at Memphis to honor the late Seer of the House of Ancients" lumberman and former trade press publisher. He served as Snark of the Universe in 1923, and h.eld the ofiice of Seer since February 15, 1947.

The Supremc )iine unanimously approved the fund which through voluntary contributions will be used to purchase a redwood grove in northern California, dedicated to the late LeMaster and other Hoo-Hoo immortals.

Contributions should be directed to the International Order of Hoo-Hoo. ,/o C. I). LeMaster Memorial Fund, 161 West Wisconsin Avenue, Milwaukee, Wisconsin, 53203. Funds raised by the International will be matched by the State of California toward the purchase of thc Memorial Grove.

Lqco Yqrd NowM&M Lumber

The former Laco Lumber Co. been purchased by Frank Wt. retail yard as M & M Lumber Co.

The deoler's Supplietr neaef h,is

cotnpetito'f.

in City of Industry, Cali{., ha-" Monger, who has re-opened the

The Laco yard was owned and operated for many years as a materials supply facility for major builder'developer S. V. Hunsaker. The yard was closed when Hunsaker sold his construction company and its holdings to Occidental Petroleum Corp. MongJer, 47, had been manager of the Laco yard until its closing last year. His background also includes stints with Imperial Lumber in Norwalk and Cal-West Lumber, Los Angeles' Monger reports they will operate as a full-service consumer yard, with emphasis on do-it-yourself and industrial sales.

TIMBERS are big business at Inland. We iin-'srrtatEthem uplo 8" x 76"' They're all free of heart, construction grade and better and can be gradi:stamped after-surfacing..All are stored unOEr fine spray to prevent checking and splitting. No timbeis are surfac-ed, ^u.ntil your order is Teceived, yet we can offer 24-hour delivery' When you think of timbers, think.of Inland-the dealeris supplier, never his competitor.

Hallinan Mackin Lumber Co. has added John Braden to its San Francisco sales staff. Formerly with North Pacific Lumber, Portland, John will be active in LCL and direct mill sales of hardwood and softwood.

San Francisco's Bob Macfe spent a recent week at Georgia-Pacific's Portland headquarters comparing notes with Tom Houston, Duane Dufi and the rest of the G-P garlg.

Hal Saltzman is back at his Portland. Ore., desk at American-International Forest Products after spending the holiday season in Hawaii.

George Scrim is in the Orient, touring Taiwan and the Philippines on import business for Robert S. Osgood Co.

Fred Thomas, Sun Lumber Co., San Pedro, Calif., sales mainstay for the last ten years, has retired after nearly a half-century in the biz. Earlier he had been sales manager for Hammond Lumber Co.

Jean Masters, wife of LMA president Art Masters, head of The King Lumber Co., Bakersfield, was painfully injured in a bad fall while visiting relatives in the East. Fortunately, Art was attending a nearby annual meeting of the NLBMDA. At last reporb Jean is well on the mend and looking

forward to being on hand for LMA,s big spring annual at the Sahara Tahoe.

Don Smith and Glen Chasteen of Koppers Co. wound up a business trip in Phoenix just in time to fly back to Southern California for the LASC Palm Springs get-together.

Frank Higgins, formerly sales manager at ,Consolidated Lumber in Wilmington, Calif., is now salesmanager at Sun Lumber's San Pedro operation at Berth 122.

Torn Butler, formerly with the now-defunct Orchard-Roberts Lumber Co. in Torrance, Calif., has signed-on at Clearwater Lumber, Paramount, as an outside salesman, according to bossman Jack Peterson.

Wholesaler Allen Bufkin, who formerly operated Allen S. Bufkin Lumber Sales, has joined Ralph Cardwell at Oregon-Pacific Industries' Montebello, Calif. sales office.

Don Swartzendruber and his Ings fle$' to Oregon for a tour through Davidson Industries' Mapleton mill, Don, formerly vice president of purchasing for the Rossman Mill & Lumber chain, now heads-up the southern California sales office for Davidson, which operates mills in Mapleton and Mount Mary, O're.

Ziel & Company's Mike Madison has just returned from three weeks in the steamy jungles of Brazil on company business, Life has been one big steam bath for Mike lately as he recently spent several weeks in the jungles of Borneo and Malay- sia inspecting tropical hardwoods.

Western Lumber & ,Building Motcrlols MERCHANT

Marquart-Wolfe's Sterling riloEe is back at his Newport Beach desk after a 10-day swing down south of the border, where he and his missus Lorraine got in some loafing at Acapulco and Puerto Vallarta.

Warren Tuttle, formerly with Foster Lumber Yard at Vallejo, has signed on with Piedmont Lumber & Mill Co. at Walnut Creek, Calif., according to owner, Bill Meyers.

Mike Zapponi, owner of Lakeport Lumber & Supply, has been elected Mayor of Lakeport, Calif., after serving on the city council since 1962. Prior to establishing his Lakeport yard, Mike had been with the old Cloverdale Redwood Co. mill.

"Chub" Durnell, formerly with BrooksDodge Lumber and most recently an ace insurance salesman, has returned to the lumber business, joining Inland Lumber Co., Rialto, Calif.

Jim Russell took off a couple of weeks from Roy Forest Products, Sherman Oaks, Calif., for some loafing in the Lake TahoeReno area.

L. Lee Rappleyea has been appointed manager of technical services by the California Redwood Association, replacing Peter Johnson, Jr. who is now treasurer of the CRA.

Mr. and Mrs, Jesse Powers have gotten an OK from the San Marcos, Calif. planning commission for a lumber yard at Encinitas and Mission Roads.

Dorman Dane, for many years with Barr Lumber's Los Alamitos retail yard, has made the transition to wholesaler, signing-

JANUANY, 1958

on with Ilallinan-Mackin Lumbey's Ios Angeles distribution yard as outside salesman.

Norm Wendeli has joined "Mac" Mac' Alister at American-International Forest Products' sales ofrce in Temple City. Norm formerly was with llallinan-Mackin Lumber and Jamb Dandy Lumber.

A quiek trip to the Midwest turned into a nightmare for Bolf Stolesen when he ran into record blizzards while on Stolesen Forest Products business.

Ed LaFranchi, formerly with Eureka Mill & Lumber Co., has joined Branson-Cross Lumber Co. at San Leandro.

Bud Kinney, former owner of 'Western Dry Kiln, spent a few late Fall weeks sunning it up in Hawaii.

Triangle Lumber's Yic Roth treated himself to a hernia operation for Christmas and as far as Vic is concerned he hopes he nevet sees Santa Claus again!

"Oz" Crenshaw has been named salesmanag€r qf The Robert Dollar Co., Glendale, Orcgon, succeeding Stoy Hliott, who retired the first of the year.

Simonson Lumber Company salesmanager Denny Hess, of Arcata, is sporting a beautiful new cast on his leg, the result of a little do-it yourself tree surgery. At least Denny picked the right time of the year as casts are very "in' with winter sports enthusiasts.

Gary Thomson and his Sara spent a skiing vacation in Aspen, Colo., during the holiday season.

A "welcome back" to Yic Wolf; head of Western Forest Products of San Francisco,, who suffered a recent heart attack. Vic's right hand man Jim Goter held the helm ana aiO a fine job of navigating during Vic's three month convalescence.

Iloward Libbey is on the good ship Mariposa on a 45.day cruise to Australia, New Zealand and other exotic South Pacific ports. It's the first half of a retirement present bestowed on the former chief of Arcata Redwood Co.

Bob Millar, former manag:er of Sterling Lumber Company's Morgan Hill branch' has joined Oakley Plywood & Doors at Morgan Hill, according to president Jim Oakley. Bob joins Ralph Bishop in outside sales.

Don Watson has been Promoted sales manager at Globe International, Los Angeles - based plywood distributors. Don's brother is Dale Watson at Watson Plywood' T[alt Ruth, former director of purchasing at Artesia Door Co., has re-joined some of his old Davidson Plywood buddies at Evans Products' international div., Corona, Calif., where he'll handle purchasing.

Andy Yasquez, former bossman at Artesia Door, is recuperating at home following a recent leg operation.

Al Wahl is up after a broken leg, the result of a slip while hiking in the mountains. Al was for many years Yp. sales at Consolidated Lumber Co. in Wilmington' Calif.

Jack Carlow g:ot together with some of his old school chums for a reunion of the

Ioyola University Law School, class of %2. Jack returned just in time for a phone call from Jack Jr. in Cape Town, South Africa, a freshman in the International ,Division of Chapman College aboard the SS Ryndam with 500 classmates.

Ferd Haas, longtimer at E. J. Stanton & Son, took his Marie on a three-week European trip. The couple flew to Germanyt rented a car and toured Germany, Austria and Switzerland.

Art Parkins, California Door general manager, and his wife spent the Christmas season south of the border, driving down to Mazatlan and on to Mexico City and environs.

Memphis, Tenn., lumberman Frank Buehl of F. T. Dooley Lumber Co. visited Los Angeles and made the rounds with Vance Lumber's Jack Millikan and logged some time on the links at the L.A. Hoo-Hoo elub meeting.

Donald L. Gardner has been named a division vp. for Evans Products Co. Gardner is responsible for management of 12 manufacturing facilities and 31 distribution centers in the Building Products Div.

Marc A. Dupont has been named general sales manager of the E. A. Thompson Co., Inc,, according to E. A. Thompson, president. Dupont will be in charge of industrial and dealer sales and will assist in the expansion progtam following construction of the new Hollister plant. fireir King City plant was destroyed by fire. (See The Merchant, November, 196?, p. 14.) Dupont has wide experience in the paint field.

Features: Lodi-Fab Cantilever Lod-Racks give you uninterrupted shelf length, tip-free-no- anchor installations with no height limits. Plus patented quick-change load arms. And no Ioose parts.

Call your nearest distributor for custom sales engineering to your exact needs.

Eugene, Medford HAMERSTAG EQUTPMEITT c0,, South San Francisco GREEN.FI0RY G0"

by BOB McBRIEN executive vice president of the

fF THERE is one common thought in the rninds of California r retail building materials dealers these days, it has to be the recently enacted 20-Day Notice Law. I know, because the meetings LMA is conducting throughout northern California are producing literally hundreds of questions on this *subject.

Not only are dealers thinking about the 2O-Day Preliminary Notice, but their customers are thinking right along. And their lenders and sub-contractors, too. It's a most common area of interest and one that is best studied and understood if problems are to be shunned.

LMA has printed a most detailed ex- tlEll.. LAw problems, planation or ih" new law and its efiects :ir*t'o'ff* "lX.*iJo*1i on the existing California lien laws. We LMA in various ways. have. also-secuied easyro-use forms which

can be ordered from our office at minimum cost' But still there are questions, so we've undertaken this series of meetings to answer them. * *

To date nearly 4O0 persons have attended these meetinss in Merced, Marysville, Tahoe, Sonora, Santa Rosa, Salinas. Fiesno and Visalia. Additional meetings will be held per regional request.

This being my first column of the new year in The Merchant Magazine, I'd like to thank all the many people who helped the LMA staff during the year just passed. Ii was a great year in many ways and you helped to make it so. Our events went off well, and you helped to make it so. We advanced in knowledee and understanding, and you made it so.

, This year shows even greater promise. We Iook for improved business,-many new friendships, fewer problems, better progru*., continued good health and the opportunity to continue ori u.ro_ ciation with you.

Koppers Building New Plont

Koppers Company will triple its output of fire-retardant red cedar shakes and shingles with a new plant at Oroville. Calif., scheduled for start-up in early 1968.

The plant will have a treating capacity of 60,000 squares of shakes and shingles per year. ttiis is equivalent to 6 million sq. ft. of roof surface.

Western red cedar shakes and shineles treated with the new Koppers process have been given an Underwriters, Laboratories, Inc. rating as a Class ooC" roofing materialo the same fire safet]. classification given to mineral "out.d asphalt shingles.

Money is now so tight

It is becoming almost as hard To get into debt

As out of it.

THE AR'ZONA SCENE

SecretaryManager

with this office in preparing the information,

o'Even though adverse factors have been staring us in the face in the past several months, we have an outstanding record and we have prospered along with the commu' nities where we have expanded employ' ment."

Hunt said the industry must develop new manufacturing economies, find more mar' kets and o'learn to make better and better grades of plywood from lower and lower grades of raw material'"

A

LTHOUGH the association's annual A convention. to be held at Francisco Grande on May 9, 10 and ll, is still five months away, planning for the big afiair is well underway.

The convention committee is made up of Tucson area dealers with Sam Hauert, 2nd vice president of the association, as its'chairman. Their first meeting was held in Tucson, December 5. As our lumber industry is changing rapidly, it was the opinion of the committee rhat "A Look Into the Future" would be the basis o{ thinking for the 1968 convention. The association office has been in contact with possible speakers and will have the program completed soon.

In order to aid the association in securing new members, a brochure has been developed, describing our activities. The association's public relations firm worked

Association president Bob Horr and yours truly will tour the state, starting this month, visiting the membership.

Forecasts we have seen for business in 1968, predict an increase in the Arizona economy. In the forecasts, new housing and construction shows an increase for the coming year.

With these forecasts, Arizona lumber dealers are lookine forward with optimism.

Plywood Recovery Plon

The president of the American Plywood Association has outlined a broad economic program aimed at snapping the industry out of recent doldrums caused by the slumping housing market and raw material shortages.

William companies pessimistic dustry.

shesr,'%w

H. Hunt said some plywood have suffered, "but I am not about the future of our in-

By R0SS KINCAID executive vice president

ERE ARE the scheduled events for our

rr 65th Annual Western Exposition, February l-3, at Portland, Ore.

_ From 7 to 10 p.m., Thursday, February l, an exhibit preview in a Hawaiiun s"iting will be attended by lumber and build. ing material dealers, their employees and, as invited guests, contractors, architects and school specifiers. As an added attraction, through the courtesy of the Weyerhaeuser Co., an exhibition of log roliing by world champion women log rollers.

Following a continental breakfast, February 2, a roundtable discussion titled o'Look to the Future" will be held courtesy of the Western Association. Roundtable participants will be Harold E. Sand, vice president, Georgia-Pacific Corp.; Richard P. Neils, general sales manager, Forest Products Div.. St. Regis Paper Co. I Louis A. Flora, manager, Marketing Services. lVood Products Div., Weyerhaeuser Co.:

Robert O. Phillips, vice president and general manager, Simpson Building Supply Co.; Jerry L. Jeremiassen, chairman of the board, United Building Centers, Inc., and Arthur E. Masters, president, The King Lumber Co. This group of top industry executives is to be moderated by Jack Parshall, Building Supply News.

This will be followed by an all.industry luncheon featuring music, a parade of models style show and entertainment featuring Harry Lorayne, "The Man with the Most Phenomenal Memory in the World," author o{ "How to Develop a Super-Power Memory," an all-time best seller in its field.

The afternoon will be devoted to view. ing the great array of exhibits in the spa. cious and exciting Memorial Coliseum.

February 3, William R. Smolkin, New Orleans, Louisiana marketing consultant, will tell the Profitron story, on individualized, computerized marketing and management service for the retail lumber and building material dealer.

John H. Wolfe, from the Houston, Tex-

Weslern Lurnber & Building ilotcriols ,IiERCHANT

as-based John Wolfe Institute and a specialist on sales success, will also be in the morning program.

Once again the afternoon will be devoted to exhibit viewing.

On the social side, there will be repeats of the traditional and well-received Western Roundup party and the annual dinner, enlertainment and dance.

Something new this year: on Saturday afternoon the exhibits will be open to members of the Northwest Hardware and Implement Association who are also meeting in Portland for their annual convention. Western members will also be issuing invitations on a selected basis to consumers to visit the show on Saturday afternoon.

Two lucky persons will, as a registration prize, receive free Pan American flieht tickets to Hawaii to join with the WJstern's Post-Convention reconvened meetins and tour in Hawaii. Nearly 50 personi have registered for participation in this popular event.

Son Diego NFPW

The San Diego, Calif., Lumbermen's Association and Hoo-Hoo Club No. 3 sponsored a design contest for architectural drafting students enrolled in San Diego area junior colleges.

The program was in honor of National Forest Products Week.

Neither wind nor rain delays club holding a concat

f OYAL IIEI,IBERS of San Franciseo

! Hoo-Hoo Club 9 braved drivine wind and rain in early December to attend a big Concat and dinner at the fashionable WorlJ Trade Club overlooking San Francisco Bay.

Spearheaded by Supreme Nine member Larry Owen and Club 9 prexy Pete Johnson, newly elected secretary of the California Redwood Association, the kitten hunt bagged four fine new members for the club and the International Order via the newly implemented short lorm initiation procedure.

Club secretary Art Wall notes that while San Francisco's Giants faded in the stretch (again) and its 49ers should have quit after their exhibition season, the paid membership of Club 9 is running a healthy ten peroent over last year and all signs point to a banner 1968 for one of the oldest chapters in the order.

BRAVII{G ST0RM are (1) CRA's Lee Rappleyea, Larry Price, TPL, and Simpson's Jim tewis. 0) Degree Team (seated) Pete Johnsdn of CRA, Arcata Redwdod's Paul Ward, Ray Ryan, J. E. Higgins Lumber, Knute Weidman, Triangle Lumber's Vic Roth. Standins: Larrv 0wen, Hugtr Pessner of West Coast Timberl Weyeihaeuser's Rick Pratt, Reg Ricci of Ricci & Xruse Lumber, Hobbs Wall's Bill Johnson. (3) Kitten Ralph

Boshion, Castro Valley retailer and president of 0akland Hoo-Hoo Club 39, and veteran lumberman and world traveler Luigi Godard. (4) Kittens Dave LeBeck of Higgins Lumber (looks like Dave just told a bad joke!), Don Lazzarini and Larry Peace, J. H. Baxter. (5) Gay Bradt, Wendling-Nattian, Arcata Redwood's Art Wall, _John Prime, Sawmill Sales and Higgins Lumber's Bill Carter.

Hiring the Hondicdpped

Hiring the handicapped does not cause a company's insurance rates to rise. Rates are based upon the type of work in which a company is engaged and its individual accident experience.

4 Carlow Company

Warehouses

To Serve All Southern Coliforniq Deqlers *

l7O3 N. 8th Street

COITON, Coliforniq

TAlbor 54672

ll38l Brodley Ave.

PACOIMA, Colifornio

899-5208

75O Eost 59th Street

tOS ANGEIES, Colifornio

Pleqsqnt 2-3137

68OZ McKinley Avenue

IOS ANGELES, Colifornio Pleqsqnl 2-3136 *

M(IRGAI{ D()(!RS for Every Use .

M-400 lnterchangeable Panels Entrance l)oors-All Types *

SED()RC0 louvers & Colonial-Modern Hardwood Flush Panel Doors *

FIUSH DI)()RS_

ASH_MAHOGAI{Y _BIRCH_

MAS|1NITE_BEECH *

FIR PI.YWO()D_

JAPANESE PTYW()OD *

NORDCO DOORS

TOUVER DOORS

3 PANEI. DOORS F.3

FOUR PANEL RAISED F-44

X-BUCK FRONT DOORS

SASH DOORS F-I3

RAISE PANET I.OUVER DOORS

SCREEN DOORS

FRENCH DOORS

DUTCH DOORS

FANCY FIR DOORS (ENTRANCE}

I.OUVER BI.INDS

MONTEREY TYPE DOORS

..SOUTHERN AIRE'' DOORS

CARVED DOORS

ARCATA ACTIVITY

Merchant Magazine

Dear Dave, Up for an Arcata Redwood Co. sales meeting. Lots of activity here in Eureka, Calif. Prospects appear better for 1968.

Regards, Ken Conway Los Angeles, Calif,

NEW MEXICO NOTE

Merchant Magazine

Dear Max, I read each issue cover to "6yg1-sds and all-just to spot old buddy's names.

I'm pretty wrapped up with Hoo-Hoo, being president, plus the convention coming this year, but think I will give it a good try to get back to The Coast after that.

Joe Shipman

American Builders Supply Albuquerque, New Mexico

ON THE MOVE

Merchant Magazine

Dear Dave, Gil and I have been trans- ferred back. to Santa Rosa, u'here he is employed with Speed Space. We regretted leavtng our friends in southem California, but_ we enjoy our surroundings up here.

Sincerely, Sallye

Bissell Sebastopol,

Calif.

Please add,ress letters to The Merchant Magazine, 112 W. 6th Street, Los Angeles, Calil. 90011.

UNITED T(| SERVE Y(lU BEST!

A United staff of veteran lumbermen experienced in handling the requirements of the retail dealer

United in their effort to provide prompt, efficient service on wholesale orders from our

United inventory of prime softw00d lumber maintained with the retail dealer's needs in mind.

WHOLESAIE ONLY

l/lember

Notionol Sosh ond Door Jobbers Associotion

Plostic Pipe Reference

Evanite Plastic Co. has a guide to its plastic pipe and fittings. Folder covers typical uses, standard lengths and sizes, pressure rating, temPerature limits and method of joining pipe.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Exponded Clip Brochure

Panel Clip has an eight Page, four-color, full line product cataIog.

The full line of building products is iliustrated and described. Information and charts indicating stresses and variations in the size of specific products are given.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Goge Toble Brochure

A four-page illustrated brochure on the Leaver precision gage table for fastest measuring/cutting-or-drilling of u'oocl,

New Lntcnatutr@

metal, or plastic has been introduced.

Setting of selective indexing is instantaneous. No measuring or wtenches are necessary.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Describes Anchors' Use

A product design and specification sheet describing the use of Trip-L-Grip framing anchors in roof, wall and floor construction is norv available.

In addition to presenting illustrations of nine different applications where the anchors are used for improved wood framing, the sheet provides recommended safe working values for the guidance of architects, engineers and builders.

WRITE: The Merchant Magazine, 4I2 W. Sixth St., Los Angeles, Calif. 90014.

Color Portfolio

A color portfolio of interior design idea sheets featuring textured plywood paneling with practical information on installation and finishing, plus a photographic directory of textured products and their manufacturers is now available. Free single copies of the portfolio, Form No. 67-420, may be ordered.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Colorlok Siding

A four-page color folder describing and illustrating the prefinished Colorlok X-ninety siding is now available. The siding

comes in panel or lap forrn, in desert sand, shell white.

\MRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Prefinished Pqnels

A six-page, full-color brochure that presents Insulite prefinished plywood waII panels, features 13 different panel styles with emphasis on natural wood grain beauty and color tones,

Brochure is designed for dealel use, aimed at the remodeling prospect.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Wood Fosteners

A Condensed Products Catalog describing Timber Engineering Co.'s extensive line of wood fasteners and building systems with information on size, packaging, suggested applications and recommended safe working values, is now available,

WRITE: The Merchant Magazlne, 412 W. Sixth St., Los Angeles, Calif. 90014.

Products, promotions qnd so/es qids

Fnoduct you con use to build sqles ond profits!

FmoffEts

Multiplex Ponel Disploy

The Gossen "panel chum" allows shoppers to select paneling and polyvinyl mouldings from the same display.

It holds inventory of 16 pre-finished natural wood grain and solid tone mouldings without taking up floor space.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Ysrd Goods Merchondiser

An award-winning floor merchandiser to display and dispense nine rolls of plastie yard goods was introduced by the Clopay Corp. It holds 54" and 108" wide rolls of "Clopane" vinyl, polyethylene and "Poly- Mat" rug runner/shelf liner, retailing from 191-$1 per yard.

The compact unit it 59" high x 64" wide x 15" deep. Its shipping weight is 46 lbs.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Ploslic Pipe ond Fittings

A line of acrylonitrile-butadiene-styrene (whew!) pipe and fittings for drain, waste and vents is now available from the Busada Supply Co.

Tempered Gloss Enclosures

Agalite Bronson makes tempered glass shower door and tub enclosures. Their nroduct reduces installation time, has eye and sales appeal and can be installed "square" even though framing or tile work is not in plumb. Tempered glass won't crack as will usual glass and chicken wire panels so callbacks are reduced.

Tempered glass crumbles, it doesn't break or splinter. It is four times stronger than ordinary glass of the same thickness. Possibility of injury is reduced and glass meets all FHA and UCB standards.

The Agalite Bronson adjustable jamb feature permits the installer to make the installation where openings are not in plumb.

The new pipe comes in standard 172", 2", 3" arrd. 4" sizes. Pipe lengths are 10'. Special lengths may be ordered. Fittings are available for these sizes.

Chemical resistance is a primary feature of the new pipe, It cannot r.ust or corrode from electrolysis or galvanic action due to alkaline or acid soils. It will not scale from hard water.

WRITE: The Merchant Magazine, 412W. Sixth St., Los Angeles, Calif. 90014.

Vinyl Window Grilles

Rimar Manufacturing, Inc. has introduced a complete line of vinyl grilles.

Vinyl grilles are available for all standard-size windows, A pair.of grilles for a l2Jight double-hung window (32 x 24 pet sash) list at $5.34.

WRITE: The Merchant Magazine, 412W. Sixth St., Los Angeles, Calif. 90014.

Cedqr Siding Goes Nqtion-wide

A full-range custom staining program for users of Evans Cedar-Sawn and CedarEtched plywood siding is now available to customers on a nation-wide basis.

Sixty - six colors by Olympic include opaque and transparent finishes. Alt apply to the five patterns of Cedar-Sawn plywood siding. Cedar-Etched plywood siding is offered in the same patterns with transparent stain only.

WRITE: The Merchant Magazine, 4I2 W. Sixth St., Los Angeles, Calif. 90014.

Quick Assembly Pine Boords

Storage construction has been simplified by use of edge-glued pine panels up to 30"

Tempered glass doors are good looking. They have no metal frame to keep clean and mastic to wear out. No place for fungus to take hold. Just a smooth, beveled edge of attractive, safe glass.

in width, reports Georgia-Pacific. The panels result from improved highfrequency electronic bonding.

Panel-grade common boards in standard widths from 14-30" and lengths up to 16' are edge-glued. Panels are smooth sanded on both sides to 7a" to eliminate on-the-job filling and sanding.

Components are selected S4S 1x6, 1x8 and 1x10 kiln dried knotty pine.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Sliding Pine Door

Exposed Edge

Tempered Glass Non-Breakable Tub and Shower Enclosures

Goroge Sproy lubricsnt

Perma-Power Co. has announced LubriLift, a dry silicone aerosol sPraY. It may be used on moving haldrl'ale, aIthough specifically cleated fol lubricating requilements in galages.

Lubri-Lift is packed in 1 lb. cans, each containing 16 ounces of spray. Manufacturer's suggested tist is $2.50 per can' (Tracle discount on l2 can cases.)

WRITII: The Melchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Rondeloy Pqnels ond Tiles

"Rondelay" ceiling tile is available in "Plasti-Gald" and regular finishes from Celotex. "Plasii-Gard" finish can be iviPed

clean. Rondelay is available in both 12" x 12" tiles (rvith Celotex E-Z

2' x 2' panels; each is ft& 1/z" thick'

WITITE: The Melchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Vinylwoll's Tough

l'acific Wood I'r'oducts announced Vinyl- u'all, combining a natulal rl'o o d look rvith the placticality of hald vinyl.

Vinylwall c a n be ordeled in Alpine Eln-r, Persian Wah-rut, Marsh Chestnut,Antique Bilch and Rlonde Pecan. Matching mouldings are also available.

Fastway's "scretl'- Glip" holding legs draw up tight against the inside sur{ace of the dry-rvall constr:uction, resulting in a solid multi-prong grip with a wide holding base.

WRITE: The Merchant Magazine, 412W. Sixth St., Los Angeles, Calif' 90014.

Eosy Up Goroge Opener

The budget-priced GDO galage door' operator can produce extra profits for dealers, such as servicing the installation. The unit is pliced at $99.95 without installation and $129.95 installed.

Wo|l Ponel Promotion Push

Masonite Corp. has launched a thleemonth dealer promotion to sell Royalcote Living Wall panels. Dealer incentives include discount prices for the slotted panels, hardware accessories and woodgrained shelves.

Patenteti improvements eliminate the need for a steel centel track and bicycie chain. Activated by a portable batterypowered radio transmitter', the door opens and shuts on a self-adjusting mbber wheel. An exclusive safety featule stops the door unon contact.

In support of the program Masonite has made available newspaper ad mats and arranged for tie-in adveltising.

Theme of the promotion is, "WalI, Dark and Handsome."

WRITII: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014'

Swivel lighting Devices

A newly<'lesigned line of 33 Iighting devices has been intt'ocluced by Srvivelier Co. The units are in two nerv tlesigns: a "rroc' ket" style housing and a "lamphugger'" r'ersion.

Included are 12 models, avaiiable in silver glow or blushed satin aluminum linish.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Ange]es, Calif. 90014.

Resists paint, dirt, etc

Plornotiona1 and marketing aids include full color literature, samples, and national advertising.

WI|ITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Sofe Dry Woll Fostening

Fastway's "Screlr'-Grip" hollo*'u'all expansion fastenels are available in three screrv diameters-1/+", 3/16" and t1"" and t'ith thlee lengths.

Aluminum Yordstick

Gleat Neck Saw Manufacturers, Inc., have introduced an aluminum yat'dstick. The yardstick indicates various nail sizes, the number of nails per pound and typical interiol and exterior moklings made of .090 gauge material. Model YS36 is packed 10 to a box.

WRITFj: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Solid Vinyl Siding

T-lok vinyl siding panels, by Mastic Corp', are macle of thick, solid vinYl.

Color is built in and goes clear through each panel.

Vinyl siding is available in rvhite, as well as colols. Panels a'-e 12' 6" long. One-hunch:ed and fifty lineal feet of panel cover 100 sq. ft. of building.

WRITII: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif' 90014.

Wholesale TIMBERS lohhins

Garage Door 0Perator

RoYalcote Living Wall

ot the Estuory

IttY low-cost plywood paneling called "Sierra" ts from Jones Veneer & Plywood Co. of Eusene. 0regon. Sal,es manager Joe Bdlle (rieht) is Oescrinind select English oak,-one of 10 haidwood and softl wood species with a variety of select or knotty graln characteristics and colortones. WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014. -

New Vinyl Shutters

Pure vinyl shutters, made of polymer, are being jntroduced by U. S. Aluminum & Chemical Corp.

The shutter louvers have a deep classic design that creates attractive shadow lines and imparts more strength.

The louver panels are molded in one piece boxframe construction. Bowing and pulling are eliminated.

Special clips allow USAC vinyl shutters to go up easier on any type of wallflat, beveled or brick,

The product is available in three faderesistant colors, pigmented throughout the shutters.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

New Entrunce Locksel

A heavy-duty mortise entrance lock is being marketed by Kwikset Sales and Service Co.

A solid brass deadbolt with 1,, throw make locksets virtually tamper-proof, finger- tip locking buttons provide automatic locking of exterior knob without using key, full half-inch latch bolt compensates for shrinkage and eliminates need for close door fit. Kwikset locks also feature a solid ibrass 5-pin tumbler which may be keyed together with any Kwikset entry lockset.

An individual lockset weighs 6 lbs.

WRITE: The Merehant Magazine, 4I2 W. Sixth St., Los Angeles, Calif. 90014.

C0l{VElllEllT storage of fruits and vegetables is provided by pull-out racks in Luxuria kitchen cabinets from Long-Bell Div. of International Paper Co. Three white .plastic baskets, each 51/2" high and 17,, long, are glide-out mounted in a 15" wide cabinet. WRITE': The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

CLASSIFIEII AIIVIRTISINGposition Wanted 92.00 per line, minimum $4.50. All other 93.00 per line, minimum $6.00. Two lines of address (your address or our box number) count as one line. Closing date lor copy is 20th.

POSITION WANTED

CTASSIFIED ADVERTISEMENTS

RETAIL LUMBERMA\ 20 years experience in building ma- terials, 10 years in California, seeks *Lrr"g"" or assistant man_ ager position. Wish to relocate. Write Box 144.

MILLWORK DETAILER and biller, experienced in shop super_ vision. Well-qualifled. Write Box 154.

PURCHASING AGENT, T yeals experience pany, 9 years national print manuficturing, the Bay Area. Write 16?06 Littlefield Lane".'

roof structures comdesires to locate in Los Gatos, 'Calif.

LUMBERMAN, 54, healthy, active and reliable_3b years in retail, wholesale distribution and industriar sares. Fu[ knowredg, ,*-ri and doors both u'ood and aluminum. Capable at any level] prefer. southern calif. coast or desert. Relocati-on no probrlm-migut ln- vest. Write Box 157.

HEIP WANTED

FAST GROWING ehain lumber & hardware discount stores seek_ ing exper. retail lumber salesmen, manag.ers ana asst. mgrs.

Excellent oppor. for advancement, Top pay,-p""rio"r, pi,"Ot ,fr:r._ ing:, insurance and other benefits. Sen& resuml to Box 100,

HARDWOOD LUMBER-SALES AGENT. portland wholesaler/ manufacturer needs experienced representative part_time basis to_ sell their,Los Angeles inventory as welr as mill inventories of 4lder and Maple lumber. Write for full detaiis to p. O. B; b8l" Portland, Oregon 9720?.

ASS'T. ESTTMAT'R *-'"d" ffi.;,;l; processing, use of calculator. Also ,re"d lntUfNf sfniffVll C_LERK, type, use calculator, genelal office. Hunter Wooclworks, t3:::rr*! St., Torrance, Calif. 83b_b6?1 or 775_2547.

PALLET SALESMAN "r'"--" *llt* r"ll"r't" t"d*,"trl -"".',". Commission plus auto allowance e sates expenses. CalI for ap_ pointment. Hunter Woodworks, 12Bb E. Z2grd St., To.ran"e, Calif., phone (213) SPruce b-2844 or TErminal b-567I.

Names of Advertisers in this Department using a Box Number cannot be released. All replies should be a& dressed to box number sbown in the ad in care of the Merchant, 412 W. Sixth SL, Los Angeles, Calif. 90014.

EQUIPMENT FOR SALE

HYSIER SPACE SAVER model RT-1b0 42877;1b,000 lbs. rating; GRD 214 International engine. Call (?14) 477-BIOI.

1953 ROSS STRADDLE CARRIER Model No. 92-108b6, six cylinder, .gd. condition, lo.n engine hrs., good tires, 16,000 lbs. carrying capacity. Write Box 1b8.

SERVICES OFFERED

JOHNNY THE LUMBER LOAD SIGN PRINTER

Specializing_in- paper danger flags, side-load signs, job cards, etc. John Weiler's Printing, 1441? HawthorrrJ Bivi., La*r,_ dale, Calif. Phone (213) 676-7822 or 676-2298.

BUSINESS OPPORTUNITIES

FOR LEASE: Central Fresno Building; 1g,000 tribution Location. Write: Lexington Comparry, Tacoma, Washington g8401.

sn fi. P. O. Ideal DisBox 1373,

DO-IT-YOURSELF YARD in excellent shopping center in Orange County, Calif. Sale-$800,000 per^year. WiiI for $10,000 cash, as olr'ner has other interests. Wlite Box

location sacrifice 156.

FOR SALE: Lumber, paint and hardu.ood yard, Garden Grove area, af, inventory plus equipment. Call (714) NAtional 6_gb94 days; (714) 593-7630 eveninss.

FOR SALE: Part or all-of retail lumberyard mainly serving 9o-ltr?9!ory Fast grou'ing No. Calif. area on Sp spur. ig6O satei $550,000. Fully equipped with lift trucks, roller delivery trucks and _pickups. Ample shed space for dry siorrg". Surfacei B acre yd. Will need reasonable down payment with terms for balance to experienced and responsible party. Write Box 1b2.

twi

EUREKA, CALIF. P.O. Box 156 Frcrnk Friedenbqch Phone: 17071 443-7092

SANTA ANA, CALIF. 1621 E.l7th Sf. Jim Rossmqn 121 31 625-8 1 33 ([os Angeles] 17111 547-8086 (Oronse Cty.l

BUYER'S GUIDE

TOS ANGE1ES

IUT BER AND LUl,tEER PRODUCIS

Americon Hqrdwood Co. .-.............-.....-.--.----.--719-1235

Arcto Rcdwod Co. (Km Conwoy).-----.WEbrter

A$ociotcd Redwood Mills ......-..-.-....OVerbrook

Basgh Forsf Productr Corp. ...-..-....-..(2,l3)

lurhber Co., tnc. ...-..-...pdynond 3-1681-3-3.t54 Br@kt.5cqnlon, Inc. .---...-.....-----.............-(7141

E. l. Bruce Co. (Jim Al,cFodden)...-.......(2tgi

Er:lcy & Son, D. C. ...-..-......-...-..-......-Mymond

Lumbor Compony .............-.....-........---SPrucc 3-4846

lodley, Dovld E. ...........-......-......-..-..-Chqpmon 5.8805

lc-Cct lunber ._(2t31 lUdlow 2-5311

lrtolquoil-Wolfc lumb* Co. -......-..-.--..-.(213) 625-1191

Itulfen lumbc Co., Floyd -.678-5331

llutuol l{oulding dd Lumber Co, -....---.-.-FAolty l-0877

, Nelh lumbq Solc, A. W. .-.-......-......-------872-1280

Orsood, Robcrt S, .-.-.........---.................---DUnkirk 2-8278

Pcific fir Sqls.--.----....-.--....------..-......-......-.[lUrrqv 2-3533

Pocific [umber Co., The .---.---.----CUmbqlond 3-9078

Pociftc-llodlsq Iumbc Co. ...-...........---'SPrucc 3-2292

Pon Atlotic Trqding Co., Inc. ...........----Rlchnqd 7-7521

Pciro Compo,ny, Al ------...... .....--...-NEvqdo 6-1009

Panbcrthy lun,ber Co. ...----..---........----.LUdlow 3-4511

Roundr Lunber Co. ...-..............----.---........----115-2896

Sonford-Lurrier, Inc, .-...------.---....-...AXnlnrter 2-91 8l

SimDon3 Holdwood lumbcr Co. ...-..-...5Pruce 3-l 9l0

Soulh Boy Redwood Co. .-.-......-.-..-.---....-.SPring 2-5258

Stqhl Lumber Co. ....---....-.....-.-..----....ANselus 3-68/t/t

Slcndqd Lunbor Co., Inc. .......-...-.......(2131 685.4041

Slonton & Son, €. J. ..tUdiow 9-5581

Sunmll lumber Co. ......--.....-------.---..ANgclue l -21 61

Swoncr Hordwood Co.-----.--.-......-...--------.-..--.----215- 5761

Tccomqlunber Sols, lnc. -----------......-J4Urrcy 1.6361

Torter, Webster & Johnron, Inc. ...-.......ANgelus g-7231

Twin Harbor Soler Co. -.....625-9133

Unlon Iunber Co. .---...--.-......--...-..--.-.--..,17 | 11 512-5669

----.----..-..--...-J

il.woRK-DOORS_MOUt Dt NGS_ BUI TDING MATERIAT'_HARDWARF_PAI NT

Asrociqted r{olding Co. ...--.-..-...-.-......._-nAynond 3-3221

Colifqnlq Dor Co. of l.A. .......-......-..-(2131 5€8-2141

Corlw Compony ......p1.'ordnt ?-3136

fgnrrp goor Co. ...-......-.--.-.........-.......-...(2t 3) 685-4OOO

Moplc Bu., lnc. .......-.--...........-..----..--OXbow 8-2536

.......-.--......

Mqon Supplie, Inc. ...-......-... --ANgelus 9-0657

Nordohf lvlqnufc€turing Co. .---...._.----.---..._--_. --919-267 s

Peflo Architeqturol Producti, lnc. ......_...-(2131 T71.2tOO

Pithbureh Pointr ...........-..............._.-....-(2131 g7B-9373

Shoks:tryn Corp. .---...---...---......----...-......-.tZl il 525-3531

so-Cql Cpmnerciot Sreel .-._......-..-_.--.-.-(2t3i 6g5-5iZO

Slroit Door & Plywod Coro. ......--....qg;beilina g-StZ5

Superiol Fireploce

Werlcrn tunbcr t Bulldlng Moteridls MERCHANT

SOUTHERN CATIFORNIA

Son Bernqrdino - RivercideSsnlo Ano Areq

8-elryooq gneqny, The .....-.._.__.........17111 539-8821

Colifornio Dor Co. of t.A. _._.._...........t2i1 AZS-lgll

Corlow Conrpony .....-.-.fef6ol 5-OCZZ

Evons.Prcducts .C_o. (ptywoil Div.) ......._(Zl4) n -Oaii

s@rgro-rqcrf, c worehoura -.._.._......_...OVerlond 4_5353

Hqrbor -[unber (At Witron) _._-....._..-.-........-OV 4_8956

Hobbr- Wqll Iumber Cr.. Inc. _.-...._...._--.....511_Sl97

lnlond

BAY AREA

SAN

C9.0. ............-.....................(trti 8ti-a;i6 no[ ro,, Joms [. ..............-_......_.._.._......-sullct | _7 520 Hqf ino- llqckin lumber Co, _._______..-(4151 167 -A{.ilO

Horbq Iunb* lompony .-.-..........---.--.---.--.yUion Z_ilZi

Hlggin3. tunbd 6,, J. E. ..........._.._.......VA1 encio 1-g711

Hobbr Wolt. lumbcr Co., Inc. ......._.....--Filtmorc O-iOOO

Lomon tumb? Co, ..._.....-._........-_---..._-..yUhor 2_,t376

l,{o!l-1h Hordwood Compony .......-.......-..tAtsion 7 -0772 rqcff,c Lumb€r Cq.. Tte ---.--771_l7OO

Df morco, f ntmotionql .--___.____.....-......-..._---776-1200

Iortcr,.Wet3ter & Johnsn, Inc. ...-.---....pRorpect 6_4i6d

unron tumber conpony ......._........---,......-....SUilq t -61 70

Unit6d. Stqtes Plyrcod Corp. ___---........-..JUnipei e-iOOi

Wondlins-Norhcn Co. .....-............---.-_..-....--..SUircr l -5363

-SASH-DOORS_W NDOWS_MOU rDt NGS BUII.DING MAIERIAIF-PAINT_HARDWAiE

Cof ovar6 Cencnt Co.---.........-------..........DOug los Z-1221

TREATED t Ul,tBER-pOt.ES

Hqf l Co., Jqner L. .-.-..-..-,.....-...-...._.._.....--SUfier 1 _7 S2O

l!9ppgB Co., Inc. ..-........-............-.-..-..-...yUkon 6-2660

Wendtins-Nofhon Co. _.___.._____...........SUiler i_5i6i

SPECIAI. SERVICES

Gilbrsqth Chcmicqt Cl. ..Sufi€r l.Z53Z

Redwood Inep&tion Scryics .-....._.._.....--EXbro oi Z _lgCO

IUMBER AND I.UMBER PRODUCIS

Atkinson.Sfutz Co, ...........-.---..........._.......---...._-..3,15_l 621

Boldt-8oom lumber Co. ......-.................(4t 5l 527 411 i

Bonnelf tunbcr co. ...........-.-....-......_...(it5i s2g.1)zi)

!olqins-t-on Iumber Co. ..-........_.........._-..otv,ipii-a_ibdi Col-Pqcific Sqt$ Corp. .-._........--..--_......_:......933-0600 Colif._5usor-& W*tsrn pine,-.......-...--.Dlqmond 2_iiii ed? roBt-Frod_ucls, Inc, ..._--.-.........---.--(/il 5) g2Z-1 gll e@19ro.rocific Corp...........---.-.....,,...---.-..-.........9,19_0561

G6rgio-Pocinc Corp. (Son Jose).....-....-_...(tps, Z igOi

G.ofden Gotc lumbqr Co. ..._......._......-rnqniiji t_iiiit

Hissinr Iumber Co. (Son J6et .-......---_...CHcrry 3_3iid

Hilt Whsle. [umber & Suppty io. .....-..tlnaree" i.idO6 no_rn6, rred c, .......-..........--.........--_-.....-KEllog

NORTHERN

ARCATA

Arcqlo -Redwood Compony ..........-_.......Hlllside 3-5031

srqtoted Rsdwood ,tii1b,.....-...._---....VAndyke 2.2116

Ccl, Pqcific.Sots Corp. .............-._.......Vlnayfe i-5iji

Hofncr _[umber Co., Fred C..-._.._-..-.-...._-.-.- -_---113-1g7g

roclfl c rf r !ot6..-.-.--.._..--_.-...-.,...--._...._...VAndyke 2-21g1

Simpson Timber Co...._......................-...-...tzoii Czz-Oiii

Soufh Boy Redwood Co. ......................._...(it3t'si-t_jiig

Tocomq lunbcr Sotes, Inc. ________ilnjvk, t-a;Oi

ANDERSON

Kimbcly.Clork Cqp. ...................-......-...(9r 6) 365_766t

Poul Eunycn lumber Co,

EUREKA

Qorsio-PociBc Corp. .....-......--....-.--...-..-(ZO7l 11g-ZSt 1 Tldewqter Millr ..-..---;._-....._.._......:.-..-...11071'

Torlor, \flebsicr & Johnroa ------ - ANd.ril. o-'t?l

Torlor. Johnson .....--....-...-..-ANgelus 9.7231

T,clcr, Webrter & Johrron (Spectotty Dtv.t AN 8-9351

Woodlod Productr Co. ...-.....--.-....-.(7tltl YUkon 6.798t

sPECtAl. SERVTCES

At3oclotod Alolding Co. ----------__RAymond 3-3221

q.49n r,lrs. Cr....................................-..-._..:-..-....825.1 t63

Collf. lbr. Inrp.Gtion Serylcc ......--NOrnonai S.Ofii

Chfp Notionot .--..........(7111'99;2-9617

Co$t Plonlng l lll.------.-...........-.........._-.lilAdtion 2-l l8l

AUBERRY

King'r River lumber €orp. .-._-....-...._.......(2091 gS5_2522

BAKERSFIETD

Ge^orgioPoclfic Worehoure ....................FA1ryi w 7-7771

U.S. Pfyw€d Corp. ...-..........._......_.......fAiwiqv 7-ii3i

CAIPEI.TA

Crcwford Iunber, Inc., F. lA.-.___........_(7071 1AS-8756

HunlcrWoodwork!.-----.--------------- SPrua ft-?il

Euntcr woodwork3 .....-Spruo 5-254,t

A{olheny Rent-A.Sklll _-l2l3t 3nr.!trf

LUMBER HANOIING AND SHIPP|NG; CARRTERS

Grmfcld & Son, lnc., H. A. ...-.....--NEyodq 6-1783

CTOVERDATE

Bond [umbq Co,, Arr-.......---_-.--....._...TWlnbrook 4-3326

Cfovqdqlc Redwood Sote.._..__.-_._-._.llOti CEi_zZl6 .G.^ & R tunber co......-...-.........._........_rWinU,6oi r-iiii

KlnTon lunbq Co. ......._...................TWtnbrok i-25di

Ro-undr lumbs Compony ...........-.......TWlnbrii l_iaci winsolc f.umbc. Co., Som .-.-........_..-_...17071 g9 1-5621

CORNING Cronc lr{llb ........._.......(9f 6t eU-5127

BUYER'S GUIDE

pAClFlC NORTHWEST 5TATE5 r|l|||nUUn|l||rilililrilililililililiiiiiillllllllllllu

Albert A. Kcllcy Co. .-(503) 341'4124

Pqclf,c Fir Seljr -------.-......-......-...Dlormd 5'015/a

Tqrtsr, Wcbstcr & Johnron ...---------.r(5031 31?'rl?9

U.S. itywood Corp. .............-.---.-..-.-.-... Dlqoond 2'llll w"i.rttoortr co. ...-.-...........---..-----.---.--.19.0^3J ?l?'919) wrtiiorlfic Vqllev lrtfu Co. ...-...'.-...-.-.-.(5031 689-1440

MEDFORD

Founlqin Lumbcr Co.. Ed...--.-.-..---.----.---....---...."535-1526

irVinittru.Norttoir Co. ................................--......772-7063

PORTTAND

Boxler Co., J. H. ...........-.....-.--------.--.-(5031,227'257-1

Oonfi nuir.tt, Inc. ..-........--..---- CA 6'2311

Enginecred Soitved Products .------.-.-.---.-------...228-2356

Evinr Productr Co. .---.-.....-..--.-.. ---.---.-..-.--.-----'222' 5592

Forrrj Fibrt Product! Co. Ml 4-9158

Gioigia-pocifl c Corp. .......-----.--- -.---.--.-.--------."222-5561

Piilrblrgh Polnrc ....--.....-.-.-- t5031 29?-5188

twin H-qrborr Lunbcr Co. "228'1112

Tumqc Iunbet Co. .....---.-........-----.----..-----CApifol 6-6661

TACO'YIA

Georgio-P6ihc Corp. --------.-------...-..------FU 3-4578 Woyerhqcurer Co. .....---.-.-,--..--.--.----.---.-----.--.-.--FU 3'3il6l

VANCOUVEN

tnt't. Pop.r Co../Lons-B.ll Div. ..-...--.-------(5O3) 285-l 3@

wrNtocr( Shokcrtown Corp. .....---.---.---...--.---.----..-.----SUn:et 5'3501 ONEGON

BEND

Brcokr-Sconlon .-......-EVorgran 2-251I

coRt/Alrl5

Con-Fqb Eqsipmcnt Co..--.-..-.-.------.---.--...-(5031 752'2955

EUGENE

Frcnont Forolt Produch ..--..--.-------...---.-Dlomond 3-9267

Gargio-Pocif c Corp, ...-..........-...-............(503) 345'4356

cotoRADo

COTORADO SPNINGS

U.S. Plywood .-............(3031 636-5021

DENVER u.s. Plyw€d -..-.--....-(903J ???'llfl

Denvcr il,rcryo Supply Co. ...-......-....-...(3031 292-9O9O

Go6io-Pocifi c CorF' ..--.-.....-........---...-.-(3O31 673'5191

Koppcrr Co., Inc. .--..---------..--..--..--------.--{303} 534-61-9-l

Weysrh@urcr Co. .......-.-....--------..-.-----......(3031 133-857 |

U.S. Plywood Corp. ..-.-..-....-.-....---.----.-----CAtlt"l Z-,0191

Weyerhoeurcr Co. .-..-----.-----------.----226-1231

sAtEi

U.S. Plywood .------------.-{5031 585-1336

SPRTNGFIEI.D

Rocboro Iunbcr Co.....--.....-.--.-..--.---.-.-------(5091 7 19'8!J lWiiiriotrt.t Co. .......------..--.----.-..-.....(503)

OBITUARIES

RATPH E. BAC()T{

Ralph E. Bacon, widely known hardwood lumberman, died in Oakland, November 24. He was ?9.

Mr. Bacon went through life on much more than a smile and a shoeshine. He was a salesman for Strable Lumber Company in Oakland for 57 years before retiring last January. IIis customers were his friends and during Bacon's long career as a salesman he made many friends in California, Oregon, Washington, Idaho and Nevada. Bacon, who never manied, was the brother of the late Judge Howard L. Bacon, also of Oakland.

A native of Oakland, Mr. Bacon was a. veteran of World War f, a 51 year member of Brooklyn Lodge 255 F&AM and a charter member of Oakland Hoo-Hoo Club 39. He is survived by his sister, Mrs. Doris Brown of Oakland, and a brother, Ellard Bacon of Stockton.

RUSS SIEVEI{S

Russ Stevens, pioneer northern California retail lumberman and former head of the A. F. Stevens Lumber Co. at Healdsburg, Calif., died after a lengthy illness on December 6.

A native of California, Mr. Stevens came from a line of lumbermen beginning with

his grandfather. A. F. Stevens Lumber Co. was originally started by his father during the early 1900,s and Mr. Stevens grew up in the business and later headed the successful firm for many years prior to his retirement in January, 1964. The lumber concern maintains headquarters at Healdsburg with branch yards at Cloverdale and Lakeport, California.

Mr. Stevens remained active in civic affairs until his retirement and his industry accomplishments include a two-year term as president of the Lumber Merchants Association, 1953-55.

He is survived by his widow, Cleone.

R()I.AI{II E. CHAPMAT{

Roland E. Chapman, veteran portland. Oregon, lumberman and president of Chapman Lumber Co., has died after a short illness. He was 78.

Born in Duluth, llinnesota, Mr. Chapman moved to Portland with his parents and attended Allen Prep School. He was a graduate of the University of Minnesota.

- Chapman Lumber Co. was founded by Mr. Chapman's father in 1901. The company is one of the oldest active suppliers of lumber in the Northwest and as-iompany president, he was one of the most resnected lumberrnen in the nation

During World War II he also formed Buckler-Chapman Lumber Corp. at the Oregon Ship Yards to supply Iumber for the huge wartime shipbuilding projects in the Portland area.

Chapman Lumber Co. was the major sup- plier of lumber for the construction of Hoover Dam, Bonneville Dam, Grand Cou-

Weslern Lumber E Building Moteriols MERCHANT

lee Dam, the Golden Gate Bridge, the San Francisco-Oakland Bay Bridge, water dis- trict tunnels into Los Angeles, the Broadway Tunnel in Oakland, and Kaiser ship- yard housing, Vanport City and Camp Cook, in Oregon.

Under the guidance of Mr. Chapman, the company was also associated with Mutual Lumber Co., Union Timber Products and Lumber Manufacturers. Inc.

Mr. Chapman, who died November 12, was a member of the Arlington Club and Waverly Country Club.

Survivors include his widow. Mabel Shea Chapman of their Portland home; a son, Simcoe of Portland; two daughters, Mrs. Lester Andersen of Portland and Mrs. Thomas L. Taylor of Baltimore, Md., and 10 grandchildren.

OTTO B, EGIAIID, 'R.

, Otto B. Egland, Jr., owner of Egland Lum- ber Co. in Bakersfield, Calif., was found d,ead at his big Kern County retail yard on November 24, He was 52.

Mr. Egland, who owned and operated the company for more than 20 years, was found inslde hry car parked in the company yard at 2l0t Edison Highway at Z:80 a.m. Sher- iff's deputies said a hose had been used to connect the exhaust pipe to the car's interior and the motor was still running at the time the car was discovered by employees.

The lumberman and veteran of Wbrld War II was a native of Montana, but had lived in California for more than 25 years.

Surviving are his widow and the firmrs v-ice-president, Mary M. Egland, and two children, Jill Marie and Mike Otto Egland.

Fishing fon BhamaesgP aFis ?

Lots of other people are, too. They're more apt to call it White Cedar, but by any name we don't know of any wood that takes a smoother milled finish. And you won't find another Iumber yard with a more dedicated or knowledgeable staff of sales specialists. After all, we've been taking good care of our customers for 87 years, supplying the right lumber for every purpose. You'll find it's good business to get acquainted with J' EHiggins Lumber Company.

$TMAilTDOOM$ the Q.mtity Leader in'68

STR.AIT DOOR prot.ided It00 top quality sctlid core birch flush doors through one ol its deulers lor the lururious 7'ishrrtan ,4irport Ccnter Ruilding that opened recenlly. The neu I3-story oflice bui[ding adjacent to Ihe Los Angeles Internotional Airport .serre.r as a l-,rrslness center lor interrmtional trodesnren. trlulti-zoned air conditionine. electronic eletators. reces.red lig,hting, spnciotr.s parking areas and, landscaped plaza,s are among featu.res offered /e.ssee.s. The Airprt Center Building is the Ialest arldition to a grou,ing list ol the Vest's leodine: comtnercial estublishments who chose STR.IlT doors-the irtdustrt,s qualitr lcader.